how to start a cover letter for employment

How to Start a Cover Letter (Examples Included)

Mike Simpson 0 Comments

By Mike Simpson

When you’re writing a cover letter, nailing the opening is a must. Your cover letter introduction has to draw the hiring manager in, giving them a clear reason to keep reading. That’s why learning how to start a cover letter is so vital; it’s your doorway to success.

After all, more than eight-in-10 recruiters feel that an awesome cover letter is enough to land a candidate an interview even if their resume is only a partial fit for the job. Cool, right?

So, are you ready to make sure that your cover letter opening is everything it can be? Great! Here’s what you need to know.

What Is a Cover Letter?

Alright, let’s begin with the basics. Before you can learn how to start a letter to the hiring manager, it’s helpful to know what a cover letter is in the first place.

We’ve actually taken several deep dives into the world of cover letters, including how to address a cover letter , the best cover letter format , how to end a cover letter , and a full overview of how to write a cover letter .

But the basic gist is that a cover letter is a written elevator pitch. It acts as an introduction to what you have to offer, with a bit more flavor than you can put in a resume.

In many cases, your cover letter is the absolute first impression you’ll make on a hiring manager. As they read, they get a feel for who you are, as well as what you bring to the table.

Do cover letters really matter that much? Yes, they do. Overall, 49 percent of hiring managers think that receiving a cover letter is important to the hiring process, which is a pretty good indication that they value them.

So, what are the parts of a cover letter? In most cases, a cover letter has:

• Contact Information
• Opening Paragraph
• Body Paragraphs
• Closing Paragraph
• Closing Sentiment

While that seems like a lot, it really isn’t. In most cases, you end up with about a page or so of content. After all, a cover letter isn’t an autobiography of your life; it’s a concise, tailored introduction to who you are as a professional.

Generally, when you’re trying to figure out how to start a cover letter, what you need to focus on are the salutation and the opening paragraph. Those are what make the first impression and usually play a big role in whether the hiring manager reads the whole thing or not.

You may want to dig a little deeper, making sure your opening line really packs a punch. But, really, that’s all part of creating a great opening paragraph, isn’t it? Just keep in mind that your leading sentence needs to be an attention-grabber, and you’re in good shape.

Now, is your cover letter opening more important than the rest of the letter? Well, yes and no. If your start to your letter isn’t strong, there’s a chance the hiring manager won’t finish reading it. That means a fantastic cover letter introduction is essential.

But the rest matters, too. In the end, you want your first impression to be a doozy. It’s just that, if you don’t nail the opening to your cover letter, the rest may never get a glance.

Common Mistakes When Starting a Cover Letter

Before we dive into how to start a cover letter, let’s talk about some cover letter introduction mistakes you want to avoid. After all, a misstep at this early stage can cost you the job, so you really need to make sure you get it right.

First, one of the biggest mistakes you can make is not tailoring the content to the position. When you write a cover letter, you are speaking to one particular hiring manager, not everyone who may ever want to hire you. If you don’t focus the content on that specific job, you might not connect with that hiring manager, causing them to move onto a different candidate.

Second, being too generic can come back to bite you. You want to stand out from the crowd, so you need to make sure your cover letter introduction feels a bit unique.

Third, choosing the wrong salutation – or not including one at all – can potentially lead to some trouble. If you go the wrong way, you may not connect with the hiring manager as well or could even offend them a bit. That’s no good.

Finally, spelling and grammar mistakes are a huge deal. They make it look like you lack attention to detail, and that isn’t going to win you any fans.

How to Start a Cover Letter

In many cases, figuring out how to start a letter for your job application is much easier if you take it one step at a time. It lets you tackle everything in succession and gives you a chance to focus on each critical part, increasing the odds that you’ll genuinely nail it.

Here’s a quick step-by-step guide on how to start a letter when you’re trying o land a job:

1. Choose the Right Salutation

The salutation in your cover letter opening serves as a greeting. It’s a chance to acknowledge the reader directly, even if just for a brief second.

Ideally, you want to address the hiring manager by name, using an approach like:

Dear [Mr./Mrs./Ms./Dr.] [First Name] [Last Name]

Now, you can potentially add one more option to the list: Mx. This is a relatively new gender-neutral addition that’s favored by people who consider themselves nonbinary.

Generally speaking, you should only use “Mx.” if you are completely, 100 percent certain that it’s the hiring manager’s preferred title. You don’t want to go with it simply because you don’t know the hiring manager’s gender. Why? Well, since it’s a newer option, not everyone is familiar with it, so some hiring managers might think it’s a typo.

Additionally, people may have a variety of opinions about “Mx.,” and not all of them are positive. Since it’s a bit controversial in certain circles, you could offend a hiring manager by using it if that isn’t what they prefer.

So, what do you do if you know the hiring manager’s name but not their gender or preferred title? Worst case, go with “Dear [First Name] [Last Name]” instead. It’s a bit less formal, but it may be better than getting the title wrong.

If you genuinely don’t know the hiring manager’s name – and can’t figure it out with some research – you can try:

• Dear [Job Title/Role] – Dear Hiring Manager, Dear Operations Manager, Dear VP of Sales, etc.
• Dear [Department] – Dear IT Department, Dear Marketing Department, etc.

Those aren’t as personal, but they can do the trick. They at least speak to a particular individual, making it clear that you had a certain recipient in mind. As a result, they are much better than more generic alternatives.

What about “To Whom It May Concern?” Well, we’ve taken a deep dive into how to use to whom it may concern . But, in most cases, that isn’t your best. It feels outdated, for one. Plus, it doesn’t have a particular reader in mind, which isn’t ideal.

The same goes for “Dear Sir or Madam.” Along with being generic and incredibly old-school, it’s also a bit awkward. Plus, it makes it seem like you didn’t even try to come up with something better, and that’s never good.

2. Nail the Opening Sentence

Your opening sentence in your cover letter is what really needs to draw the hiring manager in. As a result, you want to make sure that it packs a wallop.

Usually, you have a few options that can pull this off. First, if you know someone at the company who referred you to the position, you can try name-dropping. Many hiring managers favor direct referrals, so it’s alright to make that connection clear from the beginning.

Second, you can lead off with a relevant accomplishment. This one can get a little tricky to do well. You really have to relate it to something in the role, and that isn’t always easy to manage without using a sentence or so to build in some context.

Finally, you can focus on your excitement. Hiring managers like people who seem passionate about the opportunity, so this route could let you start your cover letter on a great note.

With all of these, you want to make sure the opening sentence taps on the position you’re trying to land. It’s smart to mention the job title, department, and company, as that ensures the hiring manager knows why you’re writing. If it doesn’t fit in the first sentence, then it needs to come in on the second.

3. Round Out the First Paragraph

Generally, your cover letter opening paragraph is going to be two or four sentences long. If you didn’t get it into your opening sentence, use your second one to mention the job opening. That way, the hiring manager understands exactly why you reached out.

After that, it’s time to tap on some relevant skills. Use the job ad to identify high-priority capabilities. Next, treat them like keywords, using the exact same words and phrases to increase your odds of looking like a great match (and getting past an automated screener).

4. Quantify the Details

Numbers stand out visually in a cover letter. They actually draw the eye, as they aren’t as widely used as letters and most forms of punctuation.

By quantifying a detail or two, you create visual interest. Plus, you’re giving the hiring manager some helpful context about what you’ve achieved, something that can make you look like a stronger candidate.

3 Cover Letter Starting Samples

Sometimes, nothing helps bring some tips to life like a handy example or three. If you want to make sure you understand how to start a cover letter or are looking for some samples that you can use as a template, here are three cover letter introduction examples, each representing a different approach.

1. When You Were Referred

Dear Mr. John Doe:

During my 6 years as a sales professional, I’ve had the opportunity to collaborate with a number of amazing professionals, including Jane Smith, a member of your team who recommended I apply for the Account Manager opening at ABC Inc. In my last position, I managed a portfolio of 25 enterprise-level clients while also boosting sales by 15 percent year-over-year during my tenure. I believe that my penchant for strategic thinking, as well as my strong negotiation and communication skills, make me an exceptional fit for your position.

2. Leading with an Achievement

Dear IT Department:

Over the past 4 years, I’ve focused my career on the world of project management, recently earning by Project Management Professional (PMP) certification. Additionally, I personally oversaw five $50k+ development projects concurrently, each of which was finished on time and within budget. I feel that my experience as a leader, as well as my expertise in risk assessment and cost management, makes me an ideal fit for the Project Manager position at XYZ Corp.

3. Going the Excitement Route

Dear Hiring Manager:

When I saw the administrative assistant opening at ABC Company, I immediately knew I wanted to apply. As an office assistant with 6 years of experience, I have honed many key skills you’re hoping to find, including scheduling, report writing, and customer service. Last year, among 50 nominated colleagues, I was even recognized as the Employee of the Year, largely because of my passion and dedication to my work, something that I would love to bring to ABC Company.

Putting It All Together

Ultimately, you should now understand how to start a cover letter off in the best way possible. Use all of the tips above, and turn to the cover letter opening samples to serve as guides. That way, you can create an introduction that captures the hiring manager’s attention and keeps them reading, giving you a chance to showcase even more about why you’re such an awesome candidate.

And as always, Good luck!

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

Copyright © 2024 · TheInterviewguys.com · All Rights Reserved

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How to Write a Cover Letter: A Comprehensive Guide with Examples (2024)

Crafting a compelling cover letter is the first step towards landing an interview. It’s usually the first impression an employer gets before even seeing your resume, and it will help to set the tone and establish your personality before getting into your qualifications and suitability for the position.

Whether you're applying for a job, internship, or generally submitting your resume for consideration, understanding how to write a cover letter can significantly enhance your chances of success.

What is a Cover Letter?

A cover letter is a formal document accompanying your resume that introduces yourself to potential employers, highlighting your qualifications, experiences, and interest in a specific job or internship. It offers you the opportunity to showcase your personality and passion for the role in a more personalized manner than a resume alone.

Cover Letter Format

The format of a cover letter typically follows a standard business letter structure. It includes your contact information, the date, the recipient's contact details, a salutation, body paragraphs, and a closing. Ensure that your cover letter is concise, well-organized, and visually appealing, using a professional font and maintaining consistent formatting throughout.

As your cover letter will often be sent as an email, check this guide on how to write an email for some general tips on subject lines, email greetings, structuring the main content, and signing off.

Cover Letter for a Job

When applying for a job, a cover letter for your resume is often expected, and it serves as your initial introduction to potential employers. It should be customized for each position, showcasing how your skills and experiences fit the job requirements. A well-crafted cover letter can distinguish you from other applicants and increase your chances of securing an interview, especially if you can show that you’re genuinely aligned with the company’s goals.

Cover Letter for an Internship

For internship applications, a cover letter is equally essential. It allows you to convey your enthusiasm for the opportunity, relevant skills, and willingness to learn. Even if you have limited professional experience, your cover letter can highlight academic achievements, extracurricular activities, and relevant coursework that demonstrate your potential value to the organization.

Writing a Cover Letter

Let’s get into how to write a cover letter, step by step:

Step 1: How to Address a Cover Letter

When addressing your cover letter, it's essential to find out the name and title of the hiring manager or recruiter whenever possible. Addressing the letter to a specific individual adds a personal touch and demonstrates your initiative. A quick note on how to address a cover letter without a name. If you're unable to identify the recipient, you can use a general greeting such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."

Step 2: What to Include in a Cover Letter

Writing a compelling cover letter requires careful attention to detail and a strategic approach. Begin by thoroughly researching the company and the position to tailor your letter accordingly. Highlight your most relevant experiences and accomplishments, using specific examples to demonstrate your qualifications. Keep your language professional, yet engaging, and avoid using generic templates or clichés. Instead, strive to make a memorable impression that sets you apart from other candidates by showing you understand what the company is about.

Structure-wise, a well-written cover letter should include the following elements:

Introduction : Start by stating the position you're applying for and how you learned about it. Express your enthusiasm for the opportunity and briefly introduce yourself.

Body Paragraphs : Use one or two paragraphs to highlight your relevant experiences, skills, and achievements. Provide specific examples that demonstrate your qualifications and fit for the role. Tailor your content to align with the job description and company's needs.

Closing Paragraph : Summarize your interest in the position and reiterate your enthusiasm for the opportunity. Thank the employer for considering your application and express your willingness to discuss further in an interview.

Closing : End your cover letter with a professional closing, such as "Sincerely" or "Best regards," followed by your name and contact information.

By using this kind of cover letter template, you can keep a clear and structured approach whilst also easily adjusting your content each time to customize it for each specific contact.

Before you send

Remember maintain professionalism throughout and always proofread your cover letter before you send it off. Check this quick list of cover letter dos and don’ts so you can ensure you’ve done everything you can and haven’t made any glaring errors along the way.

Note for students: While it may be reasonable to apply for internships with your university email, it probably won’t come across as particularly professional for proper job applications. Contacting an employer from a free email account with a funny name you made when you were an adolescent also won’t be particularly impressive. You may want to use a service like Inbox.com and create a business email account that shows you’re a serious professional.

Cover letter examples

Here are some short cover letter samples that you can use as templates for your own letter. Note that although the content should be adapted both to you and to the company you’re applying to, a similar structure applies in all cases.

1. Marketing Manager Cover Letter:

Dear [Hiring Manager's Name],

I am writing to express my interest in the Marketing Manager position at [Company Name], as advertised on [where you found the job posting]. With over five years of experience in marketing strategy development, campaign management, and brand positioning, I am excited about the opportunity to contribute to your team and drive results for [Company Name].

In my previous role at [Previous Company], I led cross-functional teams to develop and execute innovative marketing campaigns that resulted in a 30% increase in brand awareness and a 25% boost in lead generation. My ability to analyze market trends, identify customer insights, and leverage data-driven strategies has consistently delivered impactful results and exceeded organizational objectives.

I am particularly drawn to [specific aspect of the company or job description], and I am eager to bring my expertise in digital marketing, social media management, and content development to support [Company Name]'s mission of [mention company mission or values].

Thank you for considering my application. I am enthusiastic about the possibility of joining [Company Name] and contributing to its continued success. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or [Your Email Address].

Sincerely, [Your Name]

2. Software Engineer Cover Letter:

I am writing to apply for the Software Engineer position at [Company Name], as advertised on [where you found the job posting]. With a Bachelor's degree in Computer Science and three years of hands-on experience in software development and coding, I am excited about the opportunity to contribute to your team and develop innovative solutions for [Company Name].

In my previous role at [Previous Company], I played a key role in designing and implementing scalable software solutions that optimized workflow efficiency and enhanced user experience. My proficiency in programming languages such as Java, Python, and JavaScript, coupled with my strong problem-solving skills, has enabled me to deliver high-quality software solutions that meet and exceed client expectations.

I am impressed by [specific aspect of the company or job description], and I am eager to leverage my technical skills and passion for innovation to support [Company Name]'s goals of [mention company goals or objectives].

Thank you for considering my application. I am eager to further discuss how my background and expertise align with the needs of [Company Name] and am available for an interview at your earliest convenience. Please feel free to contact me at [Your Phone Number] or [Your Email Address] to schedule a discussion.

3. Graphic Designer Cover Letter:

I am thrilled to apply for the Graphic Designer position at [Company Name], as advertised on [where you found the job posting]. With a strong background in visual communication, brand identity development, and multimedia design, I am excited about the opportunity to bring my creativity and expertise to your team and contribute to [Company Name]'s success.

In my previous role at [Previous Company], I collaborated with cross-functional teams to create visually compelling designs that effectively communicated brand messages and engaged target audiences. My proficiency in Adobe Creative Suite, coupled with my attention to detail and passion for design, has allowed me to deliver innovative solutions that align with client objectives and exceed expectations.

I am particularly drawn to [specific aspect of the company or job description], and I am eager to leverage my design skills and artistic vision to support [Company Name]'s mission of [mention company mission or values].

Thank you for considering my application. I am enthusiastic about the possibility of joining [Company Name] and contributing to its creative endeavors. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or [Your Email Address].

What is a cover letter for a job?

A cover letter for a job is a formal document submitted alongside a resume during the application process. It introduces the applicant to the potential employer and highlights their qualifications, experiences, and interest in the specific job position.

What is a cover letter for a resume?

A cover letter for a resume is a document that accompanies a resume when applying for a job. While the resume provides a summary of the applicant's skills and experiences, the cover letter offers additional context and insight into their suitability for the position.

What is the purpose of a cover letter?

The purpose of a cover letter is to introduce the applicant to the potential employer, showcase their qualifications and experiences, and express their interest in the job position. It allows applicants to personalize their application and demonstrate their enthusiasm and suitability for the role.

What does a cover letter look like?

A cover letter typically follows a formal business letter format, including the sender's and recipient's contact information, a salutation, body paragraphs, and a closing. It should be well-organized, concise, and visually appealing, with a professional tone and consistent formatting.

How long should a cover letter be?

A cover letter should be concise and to the point, typically no longer than one page. It should provide enough information to highlight the applicant's qualifications and interest in the position without overwhelming the reader with unnecessary details.

What should be in a cover letter?

A cover letter should include the sender's and recipient's contact information, a formal salutation, an introduction stating the position being applied for and how the applicant learned about it, body paragraphs highlighting relevant qualifications and experiences, and a closing expressing gratitude and interest in further discussion.

How to Start a Cover Letter

To start your cover letter effectively, consider using a strong opening sentence or attention-grabbing statement that immediately captures the reader's interest. You can mention a mutual connection, reference a recent company accomplishment, or highlight a specific aspect of the job that excites you.

How to End a Cover Letter

Ending your cover letter on a high note is crucial to leave a lasting impression. In the closing paragraph, reiterate your interest in the position and express your gratitude for the opportunity to apply. Convey confidence in your ability to contribute to the company's success. Finally, use a professional closing, such as "Sincerely" or "Best regards," followed by your name.

Updated: April 10, 2024 at 4:33 PM

Published: April 10, 2024 at 4:33 PM

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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How to Start a Cover Letter to Impress Employers [+ 14 Examples]

Published: August 11, 2021

According to Career Builder, 40% of recruiters look for a cover letter when they're considering job applicants.

But if you had to flip through a hundred cover letters a day, and each one began, "To whom it may concern, I am applying for the digital marketing position at your company ...", how important would you rank them?

Your cover letter is an opportunity to showcase your personality, display your interest in the job, and include relevant information that otherwise wouldn't be surfaced in your application. An ideal cover letter leaves the hiring manager with a positive and memorable impression of you, something a resume alone won't always do.

To help you overcome writer's block and hook your reader right away, take a look at some sharp opening sentences you can use for inspiration.

5 Free Cover Letter Templates

Fill out this form to access your cover letters., creative cover letter opening sentence examples.

• This position has me written all over it.
• I've wanted to work in [your industry] since [this moment of inspiration].
• Although [current employee] suggested I apply for this position, I don't just want to work with my former colleague again -- I want to join all of you in transforming the industry.
• I like to think of myself as a round peg thriving in a square hole kind of world.
• Aside from the requisite industry bona-fides in my CV, I bring the following to the table:
• Last year, I generated [this much money] in revenue for my company, generated [this many leads], and almost tripled our social media ROI.
• You might not know me, but your client services team certainly does, and now I want to join the vendor that made me such a successful [type of professional].
• When I discovered [name of company] was hiring, I knew I had to apply.
• I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter, describing all the reasons why I'm the person who can take [name of ecommerce company] to the next level.
• You might compete with my current employer, but why can't we be friends?
• As a [current job position] with high-level management experience in the [industry], I learned that the best way to achieve success was to [biggest lesson you've learned].
• I understand that you have been deluged with resumes since you've been listed as one of the best companies to work for. Mine is one more, but I do have experience that is hard to come by.

Read on to find out 14 ways to grab an employer's attention with an exceptional cover letter introduction.

Featured Resource: 5 Free Cover Letter Templates

Start off your cover letter (and finish it) with a bang with 5 Free Cover Letter Templates. The templates are professional and completely customizable to help you get your dream job. 

How to Start a Cover Letter

1. start with humor..

Employers are humans too, and they'll often appreciate a good joke, pun, or funny opening line as much as the next person. If done tastefully and respectfully, starting your cover letter off with a joke can be an excellent way to stand out.

Plus, a joke can still include a powerful explanation for why you're the right person for the job, without coming off as boastful. For instance, think about something you love to do or something you're really good at, and then imagine how friends or family might make a joke about it -- if you're really good at analyzing data, for example, a joke or pun related to that might be a good way to exemplify both your skills and personality.

Here's a good example of using humor to bring attention to your skills, from The Muse  (you'll notice this is one of our picks for most creative opening lines, earlier in this article):

"I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter, describing all the reasons why I'm the girl who can take Stylight's business to the next level."

Why This Works

Right away, the personality displayed here grabs the reader's attention. Even better, this applicant uses humor to convey an important message to the employer -- she loves shopping, and she's well-versed in ecommerce as a consumer -- which might've otherwise not come up on her resume or phone screening.

2. Start with passion.

For an employer to know you'll stay dedicated to the role and company, they'll want to ensure you're passionate about what the job entails. Passion is more incentivizing than a paycheck.

For an employer, demonstrating how your passion matches the required skillset is a promising sign that you'd enjoy your job -- if you enjoy your job, you're more likely to stick around longer, help drive company growth, and become a dedicated member of the team.

Consider starting your cover letter templates with a few lines that showcase your passion: "I've been passionate about writing since I was ten years old. My love for writing has led me to write two personal travel blogs, get published in a local newspaper, and pursue two summer internships at publishing firms. Now, I'd love the opportunity to combine my writing skills with my interest in storytelling as a content marketer at Company A."

If you don't have extensive work experience in the industry you're trying to break into, but you've been unofficially preparing for years, let the employer know. In the above example, the candidate's resume would probably look weak, with only internships indicating professional experience. Her cover letter introduction, however, shows the employer she's been writing for audiences and advancing her natural ability for years.

3. Start with an accomplishment.

Employers like seeing numbers. It isn't enough to mention you're a "digital marketer with proven success in SEO strategies." Proven success? Okay, can we see?

It's more powerful to provide statistics. You want to show the employer you're capable of solving for long-term results. How have you contributed to your company's bottom line? For instance, did your Facebook marketing campaign grow your social media following, or has your blog content increased organic traffic?

Consider starting your cover letter with something like this: "Over the past year as digital marketing manager at Company A, I've generated $30k+ in revenue, increased organic traffic to our blog by 14%, and almost tripled our social media ROI."

Even if you don't have the work experience to report impressive numbers, you can still offer proof when opening with an accomplishment. Think about the qualitative feedback you've received from employers. For instance, how would your boss compliment you or tell you you're doing a good job? An accomplishment can be as simple as your boss sending you an appreciative email regarding your diligent meeting notes.

In this example from The Muse , the applicant provides an example of a skill for which he's been previously acknowledged: "My last boss once told me that my phone manner could probably diffuse an international hostage situation. I've always had a knack for communicating with people -- the easygoing and the difficult alike -- and I'd love to bring that skill to the office manager position at Shutterstock."

Even though the applicant doesn't offer numbers as proof of success, they do manage to highlight some proof of their past performance in the form of a former boss's praise. The candidate's candid and funny explanation -- that his last boss liked his phone manners -- is another good way to brag about accomplishments without, well, bragging.

4. Start with excitement for the company.

Employers want to know why you like their company, and they'll appreciate an explanation on why you're interested. But it's imperative your reasoning is thoughtful and considerate, and specific to the company. For instance, if you're applying for a financial position, don't write about your interest in finance; write about how your interest in finance relates to the company's goals.

You don't want to just say, "I'm excited to work at Company A because I'm passionate about finance, and I think my skills and experiences will be a good match." Sure, you've explained why you want to work in the financial industry, but you've done nothing to explain why Company A specifically suits your interests.

Instead, you'll want to mention something about the company and culture in correlation to your interest in finance. Take a look at this example from Glassdoor : "When I discovered Accounting Solutions was hiring, I knew I had to apply. I've been waiting to find a company where I feel like I can make a difference while working as an accountant. Not only are your clients awesome, but the overall mission of your company is something I believe in, too."

This candidate shows they've done their research and care about Accounting Solutions in particular. Remember, employers want to hire people who have a demonstrated interest in working at their company. They want someone who will enjoy the nature of the work, but just as importantly, they want a candidate who enjoys the work culture and the company mission as well.

5. Start with news about the company.

Mentioning company news in your introduction indicates you've done research on the company. Plus, including company news might give you the chance to incorporate your own values, as well. If the company just won an award for its innovative solutions in the computer industry, for instance, you might add how you value forward-thinking methods in technology, as well.

Here's an example of an introduction that uses a newsworthy event, from Indeed : "When I saw that Company ABC was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace -- all while experiencing triple-digit revenue growth -- I was inspired. With my track record of reducing costs by 30%+ and promoting greener workplaces, I'm excited about the possibility of taking on the account executive role to expand your company's growth and work towards a more sustainable future."

The candidate does a good job demonstrating how Company ABC's news aligns well with the candidate's personal achievements. She shows she's done her research on the company, and also indicates she values similar environmental efforts in the workplace.

6. Start with what they don't know.

According to one seasoned hiring manager , a cover letter that begins, "I am writing to apply for [open position] at [name of company]" is grounds for nearly instant rejection. Of course you're applying for this job -- why waste your lede with something so boring and obvious?

Your cover letter should never directly state what they already know -- or restate what's already listed on your resume. Instead, start your cover letter by offering something new, expanding on what the employer already knows about you, and presenting new details about what you can bring to the company. Impress employers by telling them something about your skills or experiences they don't already know.

To offer new information not displayed on his resume, one of my colleagues at HubSpot wrote this cover letter introduction: "My resume will tell you I'm Content Marketing Certified. Your records will tell you I've interviewed for a few different HubSpot positions in the past. What neither one will tell you is that I've been working with your customer success team to build a new campaign strategy for my company -- one of your latest (and largest) clients."

The candidate wrote an introduction that captured the reader's attention and demonstrated he wasn't interested in wasting anyone's time. This is a memorable and impressive tactic. Consider writing a similar introduction, where you provide information absent from your resume, or even writing a letter of introduction instead of your typical cover letter.

7. Start with what you can bring to the table.

A hiring manager here at HubSpot told me she always looks for cover letters to tell her how the company and applicant can benefit each other.

Any employer is going to want to know why you think you can grow from the position you're applying to. An employer is more inclined to hire you if she thinks you have a genuine, intrinsic motivation to work hard in the role.

A hiring manager is also going to want to know how you'll contribute to the company's larger vision and goals. It's important for the manager to know what you want to get out of the role, but it's equally important to know how you'll help the company grow. How will the company benefit from you, over someone else?

Here's an example: "I am seeking opportunities to improve my writing ability in a forward-thinking environment while growing organic traffic and optimizing content to beat out competitors in search engines. At Company A, I believe I will find that match."

See how it works? In the example above, the candidate explained how she'd benefit from the role. She also explained what Company A could get out of the transaction -- increased organic traffic, and optimized content -- so the hiring manager is informed of the equality of the potential relationship.

8. Start with a statement that surprises them.

When applying for a role at HubSpot, one of my colleagues began her cover letter like this: "I like to think of myself as a round peg thriving in a square hole kind of world."

Doesn't that make you want to keep reading? It certainly kept me interested. Of course, you'll only want to include a bold statement if you can follow it up with some concrete supporting information. My colleague, for example, continued by writing this: "What does this mean? It means that my diverse background makes me a well-rounded candidate who is able to comprehend, develop and execute various functions in business."

While the rest of her cover letter veered on the side of professional, her opening line was casual, quirky, and surprising. Plus, you feel her personality in the line, and when an employer feels like a real person is behind the cover letter, she's going to want to keep reading.

9. Start with a lesson you've learned in your career.

A great way to start a cover letter is with a lesson you've learned in your industry from your experience.

For example, you might say something like, " As a [current job position] with high-level management experience in the [industry], I learned that the best way to achieve success was to [biggest lesson you've learned]."

This opening sentence lets a recruiter know your experience level. Not only that, but it starts off with how you can benefit the company, not how the company will benefit you.

10. Start off with intrigue.

When you're applying to larger corporate companies, you know that recruiters are getting hundreds of applicants for one entry-level position.

It's important to intrigue the hiring manager and recognize that they're looking at several applicants.

For example, you could say, " I understand that you have been deluged with resumes since you've been listed as one of the best companies to work for. Mine is one more, but I do have experience that is hard to come by."

After this, it'd be great to list examples, stats, and experience that set you apart from other candidates and will benefit the company.

Recruiters see countless resumes and cover letters every day. It's important to start your cover letter in a unique way so you can stand out amongst the crowd.

11. Start with a mutual connection. 

If an internal employee suggested you apply for a role at their company, don't be shy about highlighting that fact. Hiring Managers will want to see that you've been vetted — even informally — by someone else at the company. Recognizing the name of someone they know internally will likely persuade them to give you another look. 

To do this tactfully, start with something like this: "At the suggestion of my old colleague Jane Smith, I am submitting my resume for your consideration for the senior copywriter position. Jane's knowledge and enthusiasm for Company X further convinced me that this is a company where my communication skills, passion for travel, and desire to be challenged can be met."

Why This Works 

When the hiring manager sees a fellow employee can attest to your work ethic, it helps assuage any risk she might feel she's taking by hiring someone she doesn't know personally. Plus, it shows you've done your research and you're truly interested in the company itself — rather than sending off a slew of generic cover letters, you took the time to identify an internal connection.

12. Begin with your personal mission statement. 

Don't have a personal mission statement? You might want to take some time to create one . A good mission statement can help hiring managers understand why you're passionate about what you do — which goes a long way towards ensuring you'll work hard in your next role. 

A few examples on how you might start a cover letter with a personal mission statement look like this: "As a content creator, I believe inspiring readers through creative, persuasive copywriting is vital for helping them excel professionally."

Or: "As a leader, I believe encouraging innovation and creativity is critical for ensuring my employees can do their best work and improve the lives of our customers."

A manager can help you level up on certain key skills, but she can't teach you to love your job. By demonstrating an intrinsic motivation, you're essentially telling the hiring manager, "I know the importance of this role — so I won't slack off on it."

Editor's note: This post was originally published in May 2018 and has been updated for comprehensiveness.

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60+ Cover Letter Examples in 2024 [For All Professions]

No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

Here’s what this cover letter does right:

• Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
• Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
• Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

• Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
• Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
• Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

• Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
• Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
• Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

• Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
• Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
• Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

Here’s what this cover letter does right: 

• Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
• Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

• Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
• Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
• Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

• Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
• A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
• Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

• Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
• Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
• Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

• Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
• Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
• Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

• Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
• Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
• Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

• Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
• Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
• Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

• Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
• Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
• Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

• Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
• Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
• Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

• It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
• Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
• Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

• Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
• Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
• Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

• Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
• Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
• Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

• Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
• Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
• Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

• Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
• Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
• Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

• Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
• Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
• Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

• Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
• Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
• Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

• Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
• Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
• Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

• Acting Cover Letter Examples
• Accounting Cover Letter Examples
• Administrative Assistant Cover Letter Examples
• Architecture Cover Letter Examples
• Attorney Cover Letter Examples
• Barista Cover Letter Examples
• Bartender Cover Letter Examples
• Business Cover Letter Examples
• Business Analyst Cover Letter Examples
• College Student Cover Letter Examples
• Computer Science Cover Letter Examples
• Construction Cover Letter Examples
• Consultant Cover Letter Examples
• Customer Service Cover Letter Examples
• Data Analyst Cover Letter Examples
• Data Entry Cover Letter Examples
• Dental Assistant Cover Letter Examples
• Digital Marketing Cover Letter Examples
• Elementary Teacher Cover Letter Examples
• Engineering Cover Letter Examples
• Executive Assistant Cover Letter Examples
• Finance Cover Letter Examples
• Graphic Design Cover Letter Examples
• Healthcare Cover Letter Examples
• Human Resources Cover Letter Examples
• IT Cover Letter Examples
• Law Cover Letter Examples
• Management Cover Letter Examples
• Marketing Cover Letter Examples
• Mechanical Engineering Cover Letter Examples
• Medical Assistant Cover Letter Examples
• Nurse Practitioner Cover Letter Examples
• Physician Cover Letter Examples
• Project Manager Cover Letter Examples
• Receptionist Cover Letter Examples
• Retail Cover Letter Examples
• Sales Cover Letter Examples
• Social Work Cover Letter Examples
• Software Engineer Cover Letter Examples
• Substitute Teacher Cover Letter Examples
• Teacher Assistant Cover Letter Examples
• Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

• Header - Input your contact information.
• Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
• Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
• The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
• The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
• Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

Optionally, you can also include the following:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

• What’s the company’s business model?
• What’s the company's product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
• Thank the hiring manager for their time. After all, it never hurts to be polite. 
• Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

• Best Regards,
• Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

• The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
• The sales pitch is usually the body of the cover letter. 
• The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

• How to Write a Resume
• Cover Letter Mistakes to Avoid at All Costs
• Cover Letter Format (w/ Examples & Free Templates)

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• Cover Letter Tips

How to Start a Cover Letter

15 min read

Your cover letter needs to be tailored to a specific job just like your resume. When you’re trying to grab the attention of a hiring manager, the opening sentence of a cover letter is the most important. Having an opening statement that is customized and targeted to the company and role will entice the hiring manager to read the rest of it. 

However, when you're staring at a blank screen, it's hard to think of something that will stand out. You may even doubt if you should bother writing a cover letter for your dream job. 

We’ll show you how to start a cover letter that not only grabs the attention of the hiring manager but also increases your chances at an interview. We have several opening statements of successful cover letters for you, and a short explanation of what makes each example good. After the examples, this post has expert tips on how to get started writing your own: how to set up your document, address your cover letter, and greet your audience. 

Do you even need a cover letter?

Not too long ago, the use of cover letters was on the decline. However, that is changing. From 2020 to 2021, the use of cover letters almost doubled. Hiring managers are reading them more often. 

You’ve got almost a 50/50 chance of applying to a job where a cover letter will be expected and read. With those kinds of odds, it’s a good idea to have one at the ready. Not to mention, a cover letter provides a vehicle for explaining faux pas that show up on your resume -- employment gaps, for example. 

At ZipJob, we believe all candidates should submit a cover letter with every job application, from an internship to an executive role. Our track record speaks for itself: we've helped more than 30,000 people end their job search with new resumes, LinkedIn profiles, and cover letters. With a bit of practice, you can get your cover letter ready to go in no time. 

Please note: this post is specifically about how to write the beginning of a cover letter. For tips on writing a complete cover letter, check out What A Good Cover Letter Looks Like (Example) .

Let's dive in. Here are the sections of this post:

The best examples of opening a cover letter

How to start a cover letter

Examples of what to avoid when starting a cover letter, final tip: leverage your relevant achievements, cover letter introduction examples (from experts).

The BEST example of a strong opening statement:

We asked Niki Beaulieu, Senior Resume Writer, to share the best example of how to start a cover letter. She said:

"As a senior-level executive with over 15 years of experience in the telecommunications industry, I outpace the competition through strategic planning and tactical execution."

This sample cover letter introduction follows this formula, also provided by Niki Beaulieu:

"As a [insert job title/umbrella title], I have a [# of years] background in the [industry type] [insert an example of how the customer benefits the company they work for] by leveraging [insert one to three key skills related to how the customer realizes those achievements]."

While a cover letter is meant to complement a resume, it doesn’t have to be written in the same professional (stuffy) language. As you probably know, using first-person verbiage in your resume is discouraged but you should use first-person in your cover letter.

Use your cover letter to demonstrate your personality, passion, and commitment to excellence. Hiring managers and recruiters want to see that you love what you do. After reading 50 cookie cutter -- boring -- cover letters, yours will be a welcome change. Here are 5 more cover letter introduction examples.

A basic example:

Dear [Hiring Manager],

I am intrigued at the opportunity to join the Google team as a Junior Web Developer. My passion for web development started about 4 years ago. Since then I have graduated from Stanford with a degree in computer science and I completed a summer internship at Chegg. There, I was part of a team who helped dramatically improve and optimize the user interface (UI).

The first of our cover letter openers succinctly mentions the job candidate's relevant experience. If you don't have a long track record of professional experiences yet, any practical experience -- like an internship -- is good to mention.

An example that mentions a referral:

Alison Lombardi suggested I contact you regarding the position you have open for a graphic designer. In the past 9 years, I’ve completed numerous projects and won some awards for creativity and originality. I would love the opportunity to interview for the position and explain how I can benefit [name of company].

Successful cover letters are able to grab the attention of the reader and keep it. This person is able to mention a mutual contact. Since the hiring team is likely full of busy people, mentioning a real person's name is going to quickly stand out on your cover letter. This cover letter opening example takes advantage of that earned attention to call out some professional achievements.

A good example from Monster.com:

Dear Ms. West:

I was excited to see your opening for a customer service rep, and I hope to be invited for an interview.

My background includes serving as a customer service associate within both call-center and retail environments. Most recently, I worked on the customer service desk for Discount-Mart, where my responsibilities included handling customer merchandise returns, issuing refunds/store credits, flagging damaged merchandise for shipment back to vendors and providing back-up cashiering during busy periods.

This example draws the reader in by addressing a real person by name. While it doesn't come out and say "I'm the perfect candidate for the job," this opening statement allows the audience to come to that conclusion. Notice how the first paragraph includes relevant experience with core skills that speak directly to the job requirements.

An example from the Interview Guys containing a friendly and personal tone:

Dear Mr. Sorensen:

When I saw the job posting looking for a Production Office Coordinator for the educational television series, “Wonder Kids,” I knew I had to submit my resume. I am a hard-working and enthusiastic Production Office Coordinator with over eight years of practical hands on experience and am ready for my next adventure! I am currently looking for an opportunity to continue working within the industry and know my skills and experiences would be a good fit for the position and the “Wonder Kids” team overall.

What makes this opening paragraph great is the specificity. This wouldn't work for any other company, which makes it stand out from the candidates who send the same cover letter for all job positions they apply to. Instead, this ideal candidate describes a career goal that aligns with the company culture. The second sentence includes some character traits that would help the applicant succeed quickly if hired. The opener is specific to the company, which allows room for the rest of the cover letter to detail more core skills and a relevant accomplishment or two. 

An example from Askamanager.org:

Dear Hiring Manager:

It is with great enthusiasm that I submit my application for the position of Sales Coordinator for the Westeros Castle Project. As an administrative professional with over ten years’ experience, I know my diverse skills and qualifications will make me an asset to the Westeros project team.

If none of the other examples fit you or your career goals, this example is an easy cover letter template to adapt to your own needs. It's perfectly acceptable to address your letter to the hiring manager if the name is not advertised. Note the other information this sample cover letter includes as well: the position, your current role, your years of relevant experience, and the team you'd be joining.

Follow these good examples above to capture any hiring manager’s attention and increase your chances of landing the interview. 

Once you know which of these cover letter examples you want to use, you're ready to start writing your actual cover letter. Here's how to get started.

A cover letter should be written using a business professional format. It needs to have a header (your contact information) that matches your resume. In fact, all of your career marketing documents (resume, cover letter, thank you notes, etc.) should have matching headers, margins, and fonts. After your header, include the following:

Company address

Reference line for adding any job codes that may appear in the job description (RE: Job ID#)

Contact information

The best way to accomplish matching the contact information on your cover letter to your resume is to open your resume and hit CTRL >  S or Command > S to "Save As" and make a new file. Once you’ve saved it as a new file, then you can delete everything below the header and start anew by spacing down and adding the date and company contact information. 

The date is self-explanatory, but a lot of questions come up about the company address section. These questions usually center on not knowing the company’s address. The internet makes finding addresses fairly simple. This is not something to skip out on because hiring managers are looking for people who’ve put in the most effort to target their particular job opening. 

For the company contact information, you want to include:

Hiring manager’s name

Company name

Company street address

Company city, state, and zip code

The reference line

This line is a simple way to show that you are customizing your cover letter to an individual job. It’s such an easy thing to include because the information for it is right in the job description. By having a reference line, you ensure that the cover letter and resume make it to the right hiring manager if it is being screened by someone else first -- like someone in the Human Resources department. Having a reference line is especially helpful if you end up not being able to find the name of the hiring manager to use in your greeting.

The salutation (“greeting”)

There are a couple of very common questions that always come up when talking about the greeting of a cover letter: 

Can I use a general greeting?

Do I need to use a person’s name?

Always make an effort to find the name of the hiring manager and address the cover letter correctly. Finding someone’s name might take a bit of research. Although, sometimes you’ll see the hiring manager’s name at the bottom of the job description. If you find a job opening on LinkedIn, that platform will often provide the name of the person who posted the job. 

The days of using “To Whom it May Concern” are over. However, there are times a name simply cannot be located. If you can’t find a person’s name, an acceptable general greeting is “Dear Hiring Manager.” If you know that you’re reaching out to a recruiter, then you could put “Dear Recruiter.” 

The opening paragraph

Once you get the header and layout perfected, it’s time to move on to the opening paragraph. The opening paragraph is how you introduce yourself to the company. Don’t go into too much detail in this paragraph. 

There are 3 things (and 1 optional item) that should appear in this paragraph:

Title of the role you seek: Hiring managers don’t want to waste time trying to figure out which position you’re applying for.

Express your desire to work for that specific company: Mention the company name to show a genuine interest in working for their company -- this is, after all, a major purpose of a cover letter. 

State your qualifications (briefly): Giving a high-level overview of your qualifications, like mentioning the number of years of experience you have, gives the hiring manager a glimpse into why you should be called for an interview. Use the remainder of the cover letter to go into further detail about how your skills, education, and experience match the company’s needs.

Name of the person who referred you (optional): If someone has referred you to the position, drop their name in the opening part of your cover letter. Nothing catches the attention of a hiring manager like a referral does. Remember that 85% of the jobs filled in the U.S. are through some sort of referral.

Avoid using boring and generic verbiage in the opening paragraph. Whatever you submit to a company in response to a job description should demonstrate that you are the best candidate for the role. If you have bland, overused language in your cover letter, you’re not putting your best foot forward. By crafting a strong introduction, you have the opportunity to WOW the hiring manager, intrigue them as to your candidacy, and pique their interest enough to want to interview you. 

Always be talking about what you can do for the company. Minus the boredom factor, some everyday cover letter language is more inward-focused. 

Here are some examples of verbiage to avoid:

“My name is Bob and I would like to apply for the management position…” The very first thing on the page should be your name. Therefore, it’s not necessary to waste space in the body of the letter reiterating it. Also, no one wants to read the same thing twice. 

“To whom it may concern, I’m writing to express my interest in…” Again, the days of using “to whom it may concern” are over. It’s one of those phrases that’s been so used it’s become taboo. Using this phrase is a sure fire way to show, up front, that you’ve put little to no effort into writing a compelling cover letter. 

“Please find my resume which is attached below…” There are a couple of things wrong with this phrase. First, your resume isn’t attached below because it should be a separate document. Additionally, it falls into the Captain-Obvious category. Obviously you’re sending your resume since you’re applying to a position. 

The overall problem with these lines is that they relay no real information that helps a hiring manager know whether you’re the right person for the position they have to fill. 

Aimee Duquette, Human Resources Professional & Resume Writer, was asked about the worst way to start a cover letter . She said that having “no personalization” shows that the applicant “took the easy way out.” 

Companies want to know that they’re hiring people who show initiative. Throwing the same cover letter at every job is too easy and can immediately turn a hiring manager off.  

You can spice up the verbiage in your resume by including career achievements -- both qualitative and quantitative. A good rule of thumb is to have at least 5 accomplishment-driven statements for every 10 years of work experience. 

Quantitative achievements are career wins that can be represented with a number ($, #, or %). A great example would be increasing efficiency by 15% because you updated staff training modules after noticing that incoming team members were not as knowledgeable as they needed to be.

Qualitative achievements are things that you did that earned recognition but do not have numbers associated with them. Have you ever been chosen by management to do a task or complete a project that was outside your normal job description? If so, this would be a qualitative achievement and is definitely something you want to talk about with a new company. It shows you don’t just show up to work to collect a paycheck but that you’re willing to do what’s best for the team, even if that means taking on additional duties. 

You want to disperse these achievements throughout the cover letter, but at least one of them can go into the opening paragraph. 

Your cover letter and resume are supposed to be tools that showcase your strengths in response to a particular job. Exhibiting your strengths properly will help you land more interviews. Help ensure that you win those interviews by having a strong opening in your cover letter that properly introduces you to the company and hiring manager.

Now that you know how to start a cover letter, check out this post on how to end a cover letter that entices the hiring manager to invite you to an interview.

Good luck with your job search!

Recommended posts:

Here is What a Good Cover Letter Looks Like

How to Write an Executive Cover Letter: Example and Tips

How to Include Salary Expectations in Cover Letter (+ Examples)

This post was initially written by a ZipJob contributor in 2017. It has been expanded and edited by Marsha Hebert to remain relevant to today's job seekers.

ZipJob Team

The ZipJob team is made up of professional writers located across the USA and Canada with backgrounds in HR, recruiting, career coaching, job placement, and professional writing.

Marsha Hebert, Professional Resume Writer

Marsha is a resume writer with a strong background in marketing and writing. After completing a Business Marketing degree, she discovered that she could combine her passion for writing with a natural talent for marketing. For more than 10 years, Marsha has helped companies and individuals market themselves. Read more advice from Marsha on ZipJob's blog .

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How to Write a Cover Letter

Advice for tackling one of the toughest parts of the job-hunting process.

Perhaps the most challenging part of the job application process is writing an effective cover letter. And yes, you should send one. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you. Before you start writing, find out more about the company and the specific job you want. Next, catch the attention of the hiring manager or recruiter with a strong opening line. If you have a personal connection with the company or someone who works there, mention it in the first sentence or two, and try to address your letter to someone directly. Hiring managers are looking for people who can help them solve problems, so show that you know what the company does and some of the challenges it faces. Then explain how your experience has equipped you to meet those needs. If the online application doesn’t allow you to submit a cover letter, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role.

No one likes job hunting. Scouring through online job listings, spiffing up your résumé , prepping for grueling interviews  — none of it is fun. For many, the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know where to start. Do you even need one, especially if you’re applying through an online system?

• Amy Gallo is a contributing editor at Harvard Business Review, cohost of the Women at Work podcast , and the author of two books: Getting Along: How to Work with Anyone (Even Difficult People) and the HBR Guide to Dealing with Conflict . She writes and speaks about workplace dynamics. Watch her TEDx talk on conflict and follow her on LinkedIn . amyegallo

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How to write a great cover letter

A cover letter is your chance to introduce yourself to a potential employer and spark their interest in reading your resume.

When you’re prepping job applications, a cover letter might seem like an afterthought compared to your resume. But your cover letter is worth just as much attention . That doesn’t mean it needs to be overly detailed – in fact, a simple single page is best.

Here are the key points to know about cover letters, plus the steps to follow to write one.

What is a cover letter?

A cover letter is a short letter that accompanies your resume when you apply for a role. It’s often the first point of contact you make with a potential employer, hiring manager or recruiter for a job application.

It’s a way to give the employer a sense of who you are, highlighting your skills and experience, before they read the information in your resume. Just as if you were meeting someone for the first time, you’d introduce yourself first before getting into the detail.

Sometimes, a short email can take the place of a cover letter, but the way you write it is much the same.

Take a look at this article comparing an average cover letter to a great one to help you see how to craft yours well.

How does a cover letter compare to your resume?

Your resume and cover letter complement each other but do slightly different things. Your resume summarises the key details of your skills, work experience and education. Resumes are best formatted with bullet points and broken into sections with subheadings, across about two pages.

A cover letter is shorter and sharper: a single page is best. It’s also more of a conversation opener – you’re speaking to the person responsible for the role you’re applying for, expressing your interest in the job and showing them why you’re a good fit for it.

The language in a cover letter is more personal. For example, a social worker ’s resume might include, Redeveloped community youth program, increasing participation by 20 per cent. But in a cover letter you can write in the first person, which might read as, I’m a dedicated and driven social worker, with a strong commitment to supporting disadvantaged youth. It’s a chance to describe your skills and experiences in a way that also gives some insight into you and your career.

How to write your cover letter

• Start with a brief introduction about yourself and why you’re writing. Mention the job you’re applying for and your interest in it.
• Give a snapshot of the relevant skills, experience and qualifications you have that relate to the job. Think about the key two or three points in your resume and explaining these in a way that links them to why you’d be great for the role.
• Give examples of your skills or mention how you’ve used them – you might need to do this in more detail if the job ad requests that you address selection criteria.
• Note that your resume is attached. To finish, you can say that you’d welcome the opportunity to meet to discuss the role, or that you’re happy to provide more information, before signing off.

How to make your cover letter stand out

A cover letter should be engaging – you want to capture the interest of the person reading it so that they turn to your resume to find out more.

It’s also about showing the employer how your skills and experience are a good match for the role. That’s why you should always create a cover letter especially for the role you’re applying for – it shouldn’t be a generic letter. These tips can help you tailor your cover letter to the job.

A good cover letter can also demonstrate your written communication skills. Write for the environment you’re applying to: if it’s a more informal workplace or a creative type of work, don’t be afraid to inject some personal style into your writing to stand out.

Reading the 5 things employers wish they could say about cover letters and what recruiters look for in cover letters can also help you to write one that will impress.

Quick tips for improving your cover letter

• Use clear, concise language. It’s best to avoid complicated or flowery wording.
• Avoid overly long sentences. Try reading it aloud to see if there are any you struggle with.
• Always tailor your cover letter to the job. An application is all about showing how you’re a good fit for the role on offer, and you don’t want your cover letter to seem reused.
• Rather than writing ‘To whom it may concern’ or ‘Dear Sir or Madam’, find out who to address your letter to; you could phone the company to ask. It’s more personal that way and shows you’ve taken initiative.
• Triple check your spelling and grammar. Try printing your letter out then coming back to it fresh, or get someone with a keen eye to look over it for you.
• Keep your letter to around 250-350 words on a single page.
• Take a look at these examples of cover letters written by successful job seekers .

Writing your cover letter might feel intimidating at first when you’re facing a blank page. But by following these steps and tips, you can focus on crafting a cover letter that captures what you can bring to the role and makes a winning impression to the employer.

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How to Create a Compelling Cover Letter in Microsoft Word

E very time you apply for a job, it's a good idea to include a cover letter. Deciding how to write each one is hard, but at least you don’t have to start from scratch with their design.

Microsoft Word offers templates and welcomes third-party designs to help you create compelling cover letters. Here’s how to use such options in Word and make the best first impression possible to potential employers.

Use Microsoft Word’s Cover Letter Templates

Formal letters don’t have to be bland. Go to File > More templates on Word, and type “cover letter” in the search box. You’ll find several stylish designs that add structure and color to your document.

What reflects you better, a subtle or sharp color scheme? If you’re considering a bold header for your professional details, learn how to design letterheads on Word , too. You can even add your portrait to your cover letter.

Microsoft Word’s built-in templates also include fields for you to fill in with your information and that of your potential employer. They guide you in these small ways, some even providing a sample for your letter’s main body. It’s a good idea to rephrase that, though, to fit each job application.

If you don’t like any of the options on Word’s desktop app, explore more Microsoft cover letter templates online and download your favorites from there.

Use Third-Party Templates in Microsoft Word

You can create cover letters for your dream job on platforms besides Microsoft. If you’d rather stick with it, you’ll even come across third-party templates specifically designed for you to download and customize on Word. Here are some examples.

1. ResumeLab

Explore over 50 cover letter templates, ranging from minimalist to eye-catching designs. Keep in mind that a few of them are meant to be created on ResumeLab. The rest you can bring onto Word by clicking their Download it free here link.

You’ll be redirected to websites like Good Resume and Resume Genius , which help you quickly download your documents. Then, all you have to do is open them in Microsoft Word.

You’ll also notice that some cover letters on ResumeLab are edited versions of Word’s built-in templates, but this just adds to your selection and gives you more ideas.

2. Template.net

This is a popular site for templates of all kinds, including cover letters. For some designs, you pay a small fee, but Template.net has an impressive range of free options, too. What’s more, the download process is very easy.

Just browse its collection, click on a design you like, and select the Word button under Download Free Template . In the next window, hit Free Download . If you’re not signed in already, you’ll be asked to as the final step.

Follow Best Practices for Cover Letters

Familiarize yourself with the dos and don’ts of writing a cover letter . Remember these guidelines when selecting and customizing a template or crafting a cover letter from scratch. They boil down to the following rules.

1. Research Potential Employers

Do your research before writing or designing your cover letter. Get to know each company and even the recruiter you’re addressing. It’s the same strategy as tailoring your resume for different job types .

2. Tailor Your Cover Letter

When showcasing your skills and interest in a position, use your research to tailor your letter so that it grabs the recruiter’s attention and impresses them. Be smart, enthusiastic, and concise with your words.

3. Use Your Blank Space Wisely

Aim to limit your cover letter to one page. Any more than that, and you risk losing the recruiter’s interest. Think about what you need to say, including important and relevant details not covered in your resume. Express these things as succinctly as possible.

4. Your Visuals Should Complement and Not Overwhelm the Letter

Add a bit of color and texture, going for a subtle effect. You could even use some small icons, as long as they’re tasteful and discreet. Whatever you choose, keep these visuals on the letter’s edges, and don’t let them dominate the text.

5. Master Word’s Features That Benefit Cover Letters

For example, you can create your cover letter more efficiently by setting the text’s boundaries from the get-go. To do this, go to Layout > Margins . From the same toolbar, you can adjust paragraph spacing and indentation.

Through Insert > Pictures , you can import an image of your signature and place it at the end of the letter. Your header and footer can be customized from here, too.

Even the Mailing toolbar might be of interest. It can help streamline the process of writing and sending letters, as well as keeping track of recipients.

Good Planning and Wording Make the Best Cover Letters

Between Microsoft and other providers, you have access to a wide selection of templates for simple but attractive cover letters that you can personalize on Word. The app itself is full of useful writing and editing tools.

With this leg up, designing a cover letter for every occasion is easier. Sound research and planning in terms of how to approach each application can help polish the letter even more.

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How to Write a Digital Marketing Cover Letter

In the competitive world of digital marketing, a well-honed cover letter can make an important impact in landing your next dream job.

Your digital marketing cover letter is the first impression to employers and allows you to showcase your skills and enthusiasm.

Understanding the importance of a digital marketing cover letter

A cover letter is an essential component of your job application. It allows you to go beyond your resume and personalize your application to the specific role you are applying for.

It allows you to demonstrate your company knowledge and passion for digital marketing.

When crafting a digital marketing cover letter, it is crucial to tailor it to the company and position you are applying for.

Researching the company’s values, culture, and recent projects can help you customize your cover letter to showcase how your skills and experience align with their needs.

By addressing the hiring manager by name and referencing details about the company, you can show that you have taken the time to understand their business, making your application more compelling.

The role of a cover letter in your job application

A cover letter is your chance to introduce yourself to potential employers and showcase your qualifications and experience.

It lets you highlight your skills and explain how they align with the job requirements.

A well-written cover letter can set you apart from other candidates and elevate your chances of getting an interview.

Moreover, a digital marketing cover letter allows you to demonstrate your creativity and communication skills.

Utilizing engaging language and storytelling techniques can captivate the reader’s attention and leave a lasting impression.

You can present your value as a digital marketing professional by showcasing your ability to craft compelling narratives and communicate complex ideas effectively.

Critical elements of a successful digital marketing cover letter

Several key elements should be included in a successful digital marketing cover letter:

• A strong introduction that grabs the reader’s attention.
• A clear explanation of your relevant experience and skills .
• A demonstration of your knowledge of the company.
• A statement of enthusiasm for the role and company mission.

Furthermore, incorporating specific examples of your past successes in digital marketing can provide concrete evidence of your capabilities.

Whether highlighting a successful campaign you led or discussing innovative strategies you implemented, sharing tangible results can showcase your impact and potential contributions to the prospective employer.

Remember to quantify your achievements with metrics whenever possible to demonstrate the measurable outcomes of your work.

Getting started with your digital marketing cover letter

Gathering all the information you need before writing your cover letter is important. This includes knowing your audience and researching the company and role.

When crafting your digital marketing cover letter, it is important to delve deeper into the intricacies of effective communication.

Your cover letter showcases your personality and skills and illustrates your enthusiasm for the role, making it imperative to strike the right chord with your potential employer.

Knowing your audience: who will read your cover letter?

Take some time to research the company and the person reviewing your application.

Understanding the company’s values, culture, and target audience will enable you to tailor your cover letter to their expectations.

Use this knowledge to personalize your letter and connect with the reader.

Delving into your audience’s psyche involves more than just surface-level research.

It requires a detailed approach and an understanding of the nuances that resonate with the company’s ethos.

By immersing yourself in their world, you can craft a cover letter that captures their attention and demonstrates your alignment with their values and goals.

Researching the company and role

Researching the company and the role you are applying for is crucial.

Visit the company’s social media pages and website to familiarise yourself with its products, services, and recent projects.

Please take note of their mission statement, values, and any relevant news or events. This research will help you understand how your skills and experience align with the company’s needs.

Unveiling the layers of the company’s identity and the intricacies of the role you aspire to undertake can provide invaluable insights for tailoring your cover letter.

By immersing yourself in the company’s history, objectives, and current initiatives, you can demonstrate a profound understanding of how your expertise can contribute to its success.

This depth of knowledge showcases your dedication and highlights your proactive approach to professional engagement.

Crafting the perfect introduction

The introduction of your cover letter is your chance to make a solid first impression.

It should grab the reader’s attention from the first line and demonstrate your interest in the role.

Grabbing attention from the first line

Begin your cover letter with an engaging opening sentence that immediately captures the reader’s attention.

This could be a surprising statistic, a thought-provoking question, or a captivating anecdote related to your experience in digital marketing.

Introducing yourself and your interest in the role

After grabbing the reader’s attention, introduce yourself and state your interest in the digital marketing role.

Briefly mention your relevant experience and qualifications, highlighting any standout achievements or skills that set you apart from other candidates.

Showcasing your digital marketing skills

Your cover letter is an opportunity to illuminate your digital marketing skills and demonstrate why you are the best fit for the role.

This section should highlight your relevant experience and critical skills.

Highlighting your relevant experience

Use this section to highlight your previous experience in digital marketing.

Discuss relevant projects you have worked on and the results you achieved.

Provide concrete examples of how your skills and expertise have contributed to the success of previous campaigns or projects.

Discussing your key digital marketing skills

Please list your critical digital marketing skills and discuss their relevance to the role you are applying for.

Whether it’s search engine optimization , social media marketing , content creation, or data analysis, emphasize the most relevant skills to the position.

Demonstrating your understanding of the company

One of the most critical aspects of your cover letter is demonstrating your understanding of the organization and how your skills align with its needs.

Aligning your skills with the company’s needs

Highlight specific skills or experiences directly related to the company’s goals or challenges.

Show the hiring manager that you understand their needs and explain how your skills and experience make you the ideal candidate to help them achieve their digital marketing objectives.

Showing your enthusiasm for the company’s mission

Express your enthusiasm for the company’s mission and values.

Discuss why you are passionate about working in the digital marketing industry and how you believe in the company’s vision.

Demonstrating genuine interest and excitement can significantly impact the hiring manager.

Digital Marketing Cover Letter: Conclusion

Crafting a compelling digital marketing cover letter requires careful research, thoughtful writing, and a thorough understanding of the company and role you are applying for.

Are you ready to boost your career in digital marketing?

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