business plan for online education

How To Start Your First eLearning Video Business – Full Guide

Learn More about Video Monetization

What Is An eLearning Business

Why You Should Start An eLearning Business

eLearning Business Example
eLearning Business Plans (3 types)
How To Start An eLearning Business (6 steps)

Starting an eLearning business can be confusing.

You know you have the skill to teach, and some people want to learn it, but connecting the two and building a business around it? Man, where do you even start?

Well, it turns out, right here.

At Uscreen we have lots of experience helping budding business owners, like you, start and grow their eLearning business. (Even if they have no entrepreneurial experience!)

And I’d like to share some of the major insights we’ve picked up along the way. Meaning you can get to work, safe in the knowledge you’re following the right steps.

So, if you want to start an eLearning business that is both profitable and enjoyable read on to find out more. We’re going to cover:

What is an eLearning business?
Why there’s never been a better time to start yours
A case study of a 5-figure eLearning business
3 types of successful eLearning business models
How to start an eLearning business in 6 steps

Let’s go…

What Is An eLearning Business?

An eLearning business is an online platform that educates people, either by imparting niche-specific knowledge or teaching new skills.

eLearning businesses generate income in a number of ways, but the most common are:

One-off sales of products like eBooks and courses
Subscription access to independent online schools

Self-paced online learning has become popular over the last few years – it’s worth around $103.8 billion – and the COVID-19 pandemic has accelerated the industry’s growth. (More on that next!)

So, what makes eLearning businesses so popular? Well, for students, it’s because they offer a lot of flexibility . They can choose their own…

instructors
learning schedules
payment options

…to create a customized experience that fits their needs. These are all important elements that aren’t typically offered by traditional offline learning environments.

Instructors can also take advantage of higher levels of flexibility and creative freedom. You’re not bound by traditional syllabuses or teaching structures.

Instead, you can cover the topics that interest you, in the niche you care about, to provide the most value to your audience. Better still, you can work on your own schedule.

At Uscreen, we’ve seen people build profitable eLearning businesses around:

Arts & Crafts .
Basketball.
Self-Help .
Musical instruments.
Language learning.
Many, many more.

And, thanks to the COVID-19 pandemic, there has never been a better time to start an eLearning business. Here’s why…

COVID-19 has shaken up how we approach work, learning, and recreation. And, people from all over the world are turning to eLearning platforms in the “new normal”.

Specifically, we’ve seen a rise in 3 types of learners:

Those looking to grow and adapt to different ways of working.
Those looking to escape the pandemic through learning new skills and knowledge.
Those looking to learn in COVID-19 safe environments .

In fact, Google’s data shows a clear rise in people looking for terms like “online course” since the first lockdown measures were introduced:

There’s now a clear opportunity for anyone who wants to start an eLearning business. The supply of online learning resources is nowhere near the current demand for it!

The Associated Press reports that demand will grow 10% each year until 2024 when it will reach a worth of $21.64 billion . (Tapping into just 1% of that industry would be $216.4 million!)

Better still, when you build your eLearning business using online video , it can be affordable to start and manage, with potentially high returns. Let’s look at an example to show you what I mean!

How Frances Long Built A 5-Figure eLearning Business

Frances Long runs Your Book Of Memories , where she teaches people how to make their own mini albums.

Frances began by creating videos for her YouTube channel using a simple, inexpensive setup. Though the content of each video is complex, the creation of it is not.

Here’s one of her early videos so you can see what I mean:

Click here to watch the video -> youtube.com/watch?v=8idTnr4wdSk

Once she built a community on her channel, she pivoted to running her own eLearning business using Uscreen .

Students can access her content in 2 ways:

They can pay a monthly fee for access to her school, and access all of the tutorials in her library
They can pay a one-off fee to access an individual tutorial

This gives Frances’s audience flexible access to her premium educational content. And, it gives Frances multiple income streams for her eLearning business.

The combination of these simple elements helped Frances bootstrap her way to $13,000 in her first 4 months after launching, and her income continues to grow.

In the next section, we’re going to look at how you can start your own eLearning business, starting with choosing the right business plan.

The 3 Types Of eLearning Business Plan s

There are 3 different types of eLearning business plan you can use:

The “night school” model
The “academy” model
The “combined” model

Let’s take a look at them and see which one is right for you…

Option 1: The “Night School” Business Model

The “night school” model is a classic if you just want to sell one-off access to a course. It’ll be familiar to you if you’ve ever taken an adult learning course.

Students…

pay an up-front fee for the course
follow a set structure from start to finish (with little deviation from the main topic)
finish the course with a test or quiz to show proficiency

…making them best suited for students who are focused on learning one topic or skill.

InkWorkshops use this eLearning business model well. They sell individual access to laser-focused tattoo workshops:

The benefit of this business model is that you receive a lot of up-front money. You can generate hype and sell access for a short time, which can translate into high earnings.

The downside is you only earn once from each customer. Once they have access, there’s no need for them to reinvest in this course.

You’re also limited to one topic per course, so you’ll need to create multiple standalone courses if you want to cover a variety of topics, which can be pretty time-consuming.

Option 2: The “Academy” Business Model

The “academy” model is a much longer-term option. It’s where you create an online school that allows…

your students receive recurring value
you receive a recurring income

…in exchange for a recurring monthly subscription fee.

The academy style model allows you to focus on a breadth of skills your students will need. You can build an extensive library of tutorials to cover multiple necessary skills.

Let’s say you want to start an eLearning platform for guitarists. Instead of teaching one skill – like how to play a specific song – you could open it up to teach:

How to practice chord progressions.
How to restring your guitar.
The basics of finger-picking.
How to read sheet music.

These topics are far too complex and important to make part of one single course, so they all need to be taught as skills in their own right.

Magic Stream does this extremely well. They’ve built an extensive catalog of videos that budding magicians can access for a minimal monthly fee:

From the business side of this, there are lots of benefits.

You can earn a recurring income every month from both past and new students. And, you can continue to earn from content you uploaded months or even years before!

Option 3: The “Combined” Model

Okay, this is my favorite eLearning business model…

The “combined” model is where you take the night school and academy models and put them together to create a supercharged income opportunity.

Here you use:

the academy model as your core offering.
the night school model to provide flexible options or add-ons.

It could be that your customers want access to just one tutorial from your database, or you’re offering a special live stream session that’s worth paying a few extra dollars for.

Students are ready and willing to pay for these if they feel it will help them improve at what it is they’ve come to learn from you.

This is the same model that Your Book Of Memories used earlier in the post, so you know it’s tried and tested!

How To Start An eLearning Business In 6 Steps

In this section, we’re going to explore how to start an eLearning business and share the specific steps you need to take. You’re going to:

Define your audience
Identify your core content
Pick and create 1-3 actionable lessons
Select your eLearning platform
Set your prices
Market your new eLearning business

Before we start, it’s going to be useful if you already have authority within an online community, or audience you’ve created, before you begin to build an eLearning business.

This will give you better access to content ideas, potential customers, and initial feedback. While not essential, I do recommend you have this before you follow any of the steps below!

Let’s get into it…

1. Define Your Audience

The first step is to define your target audience.

It’s useful to think of this as a subsection of your current audience. The 20% of people who will be interested in signing up for your premium service.

Ideally, you’ll build an “avatar” that is an amalgamation of the 6-8 key characteristics, wants, and needs that your customers share.

You should ask questions like:

How old are they?
What gender (if relevant) are they?
Where are they located?
What are they struggling with?
What do they want to achieve with the skills you’ll teach them?

The answers to these questions will differ depending on your niche and what you teach. The best way to answer them is to reach out to members of your current audience and ask them!

Here is a great video from entrepreneur, Eben Pagan , on how to create a customer avatar, with specific examples from an eLearning business:

Click here to watch the video -> youtube.com/watch?v=08-_QTkcJx4

2. Identify Your Core Content

The next step is to identify the specific lessons your audience needs the most.

These are the core skills that will have the biggest impact on your audience’s success. If they come away armed with these 1-3 things, they’ll have got their money’s worth.

This will help you ensure your existing customers are satisfied and help you to attract new customers with your core materials.

Let’s say you’re building an eLearning business for creative freelancers. You might create your core lessons around:

Acquisition: how to find and pitch to new clients
Productivity: how to manage your time and workload
Negotiation: how to effectively raise your rates

This is something we do in our own eLearning products. For example, in Fitness Accelerator , we focus on 3 core categories for our video tutorials:

Setting up: how to set up your online fitness platform
Pro tips: how to create engaging, professional content
Marketing: how to grow your online fitness business

Here’s how that looks on the website:

These core elements should hit the key needs and take your customers towards their desired end result.

3. Pick & Create 1-3 Actionable Lessons

In this step, you’re going to drill down and create some actionable lessons.

I recommend you create a completable “module” for each of your core content categories before you launch your eLearning business.

Sticking with the creative freelancer example from above, this might look like:

Acquisition: how to write a high-converting outreach email
Productivity: how to structure your working day
Negotiation: 10 key things your proposal needs to have

The point here is to choose high-value lessons that set the tone for your future content, and can generate early results or progress for your customers!

If you’re starting off on a low budget, here is a great video from Think Media on how to create your first videos using only your smartphone:

Click here to watch the video -> youtube.com/watch?v=ek53TQ9U35o

4. Pick Your eLearning Platform

It’s time to look at where you’re going to build your eLearning business.

You may already have considered some “education” platforms that allow you to host single courses, but I’m going to recommend you consider a more comprehensive solution.

Specifically, I’m going to recommend you use a video monetization platform. Here’s why…

Video is the most effective way of teaching people remotely. It allows you to convey complex information easily. Just ask the 86% of people who use YouTube videos to learn new skills !

You also need a platform that allows you to:

Create your own controlled learning environment
Connect directly with your audience within a standalone platform
Offer a wide range of payment options
Create combinations of monetization options
Use analytics for both your videos and marketing
Take control of your income

You can do all of this – and much, much more – by using Uscreen . You can find out more about us, and what we offer, by clicking here or watching the video below:

Click here to watch the video -> youtube.com/watch?v=fxAZYn6gj74

5. Set Your Prices

Next up, let’s look at how to set prices for your eLearning business.

In the video below one of our resident video experts, Nick Nimmon, will talk you through a tried and tested strategy for setting prices for online courses and eLearning businesses.

Check it out:

Click here to watch the video -> youtube.com/watch?v=0YkQySdR9VU

6. Market Your eLearning Business

The final step is to begin marketing your eLearning business. This is where having an existing audience really helps!

I recommend you start by identifying your existing marketing channels, like…

your newsletter
social media feeds
YouTube channel audiences
community forums

…and promote your new platform there.

You should also consider using YouTube to create a marketing “funnel”. This is where you share:

Top-level videos to engage potential and new audience members
Middle-level videos to begin educating them
Bottom-level videos, like trailers, to point them towards your platform

You can learn more about how to create a YouTube marketing funnel here .

Better still….

You can use Uscreen’s marketing tools to build more comprehensive and effective marketing campaigns. With them, you can:

send abandoned cart emails
create “reduce churn” sequences
offer high-converting free trials
share promotional coupons
connect with 1000+ tools via Zapier

…so you can build tailored campaigns to market your eLearning business, your way.

Bonus: Join Uscreen’s Instructional Video Business Accelerator

We created the Instructional Video Business Accelerator for those of you who are serious about starting an eLearning business.

Uscreen's elearning video business accelerator landing page

The Instructional Video Business Accelerator is a self-paced program that helps you learn the core skills you need to build a long-term eLearning business. It’s made up of hours of video tutorials that will help you:

Create your eLearning business.
Record impactful video lessons.
Build a community of excited students.
Effectively market your platform.

The Instructional Video Business Accelerator is automatically accessible to all eLearning Uscreen clients. Start your free trial to get access today ! Be sure to check eLearning as your industry while signing up.

Wrapping This Up…

There has never been a better time to start an eLearning business. COVID-19 has changed the way people want and need to learn, and the demand is higher than ever.

If you want to learn more about the key skills you need to launch and grow your own eLearning platform, be sure to check out Uscreen’s Instructional Video Business Accelerator!

Care for an on-demand demo?

James Johnson

James is a Photography YouTuber from Manchester, England. A former digital nomad, he’s been working online and in the creator economy for over a decade.

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Home » Sample Business Plans » Education

How to Write an Online Educational Website Business Plan [Sample Template]

Are you about starting an online education website? If YES, here is a complete sample online education website business plan template & feasibility report you can use for FREE . Okay, so we have considered all the requirements for starting an online education website. We also took it further by analyzing and drafting a sample online education website marketing plan template backed up by actionable guerrilla marketing ideas for online education websites. So let’s proceed to the business planning section .

Why Start an Online Educational Website?

If you are an educationist or someone who has background in education matters, and you intend starting your business, then you should consider starting your own online educational website. Being an educational consultant means that you will provide tutoring services via the internet; you will provide tutoring services across a variety of academic subjects and across all age groups.

Starting an online educational website is not too expensive except for the money required to rent and furnish an office space and also to run the website. Running this type of business requires that you should be trained as an educationist and it is indeed a very lucrative business in the United States, Canada, Australia and The United Kingdom simply because it is affordable and it is not location bound.

if you are truly convinced that starting an online educational website is the right business for you to do, then you need to write your own business plan. Below is a sample online educational website business plan template that will help you successfully write yours with little or no stress;

A Sample Online Educational Website Business Plan Template

1. industry overview.

Operators in the Online Educational industry comprises of institutions that basically deliver online education to students. In order to be considered as an online educational provider firm, over 80 percent of the course or unit content offered by your firm has to be delivered via online platform.

For instance, students could be located off-campus for the duration of their enrolment and successfully complete a unit of study. It is important to mention that online education includes study at all levels of education. In recent time, the Online education industry recorded strong growth and of course this is due to rising internet penetration in households and changing consumer preferences that favor conducting services online.

In addition, the industry also benefited during and immediately following the recession as widespread unemployment across the US economy precipitated a large number of individuals returning to educational institutions to develop skills while the labor market remained weak. Going forward, the Online Tutoring Services industry is expected to continue to record strong growth, though at a slowdown rate

A recent research carried out by IBISWORLD reveals that the Online Education industry has grown rapidly over the past five years. Technological advancements and faster internet have made the online education model a more viable option for learning. With more individuals and businesses recognizing the benefits of online education, the use of online learning has soared.

A trend towards up skilling, which became apparent during the global financial crisis, has solidified with an increase in the national unemployment rate over the past five years. Higher unemployment has encouraged those out of work to retrain, and employees to upskill to protect themselves from redundancy. Online education provides greater flexibility and enables full-time workers to engage in further learning

The Online Tutoring Services industry is indeed a large industry and pretty much active in countries such as United States of America, United Kingdom, France, Germany, Italy, Holland, Switzerland, Australia and Canada et al. Statistics has it that in the united states of America alone, there are about 764 registered and licensed online educational firms scattered all across the United States responsible for employing about 10,964 and the industry rakes in a whooping sum of $411 million annually.

The industry is projected to grow at 4.2 percent annual growth within 2011 and 2016. It is important to state that Tutor.com has the largest available market share in the industry.

Lastly, one thing is certain about starting an online educational website, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to secure clients because there are always individuals, and even educational institutions / schools that would want to hire your services from time to time.

2. Executive Summary

Teddy Braham® Online Tutorial Service, LLC is a registered and licensed online educational service provider company that will be based in Phoenix – Arizona. The firm will handle all aspect of online education related services; services such as primary school tutoring, advanced academic tutoring, exam preparation services, occupational academic programs and other related educational support services.

We are aware that to run a standard online educational website can be demanding which is why we are well trained, certified and equipped to perform excellently well.

Teddy Braham® Online Tutorial Service, LLC is a client – focused and result driven online educational service provider that provides broad- based services at an affordable fee that won’t in any way put a hole in the pocket of our clients.

We will offer a standard and professional online education services to all to our individual clients, and corporate clients at national, and international level. We will ensure that we work hard to meet and surpass our clients’ expectations whenever they enroll in our online school or hire our services.

At Teddy Braham® Online Tutorial Service, LLC, our client’s best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are well experienced in the online tutorial services industry

Teddy Braham® Online Tutorial Service, LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Our plan is to position the business to become the leading brand in the online tutorial services industry in the whole of Phoenix – Arizona, and also to be amongst the top 20 online educational services provider websites in the United States of America within the first 5 years of operations.

This might look too tall a dream but we are optimistic that this will surely be realized because we have done our research and feasibility studies and we are enthusiastic and confident that Phoenix – Arizona is the right place to launch our online educational services business before sourcing for students from other cities in The United States of America and throughout the globe.

Teddy Braham® Online Tutorial Service, LLC is private registered business that is owned by Teddy Braham and his immediate family member. Teddy Braham has well over 10 years of experience working at various capacities within the online tutorial services industry in the United States of America prior to starting Teddy Braham® Online Tutorial Service, LLC. Teddy Braham has the required experience and qualifications to build a world class online educational website that can favorably compete amongst leaders in the industry.

3. Our Products and Services

Teddy Braham® Online Tutorial Service, LLC is established with the aim of maximizing profits in the online tutorial services industry. We want to compete favorably with the leading online educational services providers – websites in the United States and in the world which is why we have but in place a competent team that will ensure that we meet and even surpass our students’ expectations.

We will work hard to ensure that Teddy Braham® Online Tutorial Service, LLC is not just accepted in Phoenix – Arizona, but also in other cities in the United States of America and throughout the globe. We are in the online tutorial services industry to make profits and we will ensure that we do all that is permitted by the law in the United States of America to achieve our aims and ambitions of setting up the business

Our business offerings are listed below;

Primary school tutoring
Advanced academic tutoring
Providing exam preparation services
Occupational academic programs
Providing college selection services
Providing educational consulting services
Providing educational guidance counseling services
Providing educational support services
Providing educational testing services

4. Our Mission and Vision Statement

Our vision is to build an online educational services provider brand that will become one of the preferred online educational websites in the online community. Our vision reflects our values: integrity, service, excellence and teamwork.
Our mission is to position our online educational website to become one of the leading brands in the online tutorial services industry in the whole of Phoenix – Arizona, and also to be amongst the top 20 online educational services provider websites in the United States of America within the first 5 years of operations.

Our Business Structure

Normally we would have settled for two or three full – time staff members, but as part of our plan to build a standard online tutorial services provider – website in Phoenix – Arizona, we have perfected plans to get it right from the beginning which is why we are going the extra mile to ensure that we have competent, honest and hardworking employees to occupy all the available positions in our organization.

The picture of the kind of online educational website we intend building and the business goals we want to achieve is what informed the amount we are ready to pay for the best hands available in and around Phoenix – Arizona.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

Chief Executive Officer

Online Education Consultants

Admin and HR Manager

Marketing and Sales Executive

Information Technologist

Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
Responsible for fixing prices and signing business deals
Responsible for providing direction for the business
Responsible for signing checks and documents on behalf of the company
Evaluates the success of the organization
Responsible for handling services such as primary school tutoring, advanced academic tutoring, exam preparation services and occupational academic programs Responsible for providing college selection services
Responsible for providing educational consulting services
Responsible for providing educational guidance counseling services
Responsible for providing educational support services
Responsible for providing educational testing services
Responsible for overseeing the smooth running of HR and administrative tasks for the organization
Design job descriptions with KPI to drive performance management for clients
Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
Defines job positions for recruitment and managing interviewing process
Carries out staff induction for new team members
Responsible for training, evaluation and assessment of employees
Responsible for arranging travel, meetings and appointments
Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
Oversees the smooth running of the daily office activities.
Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of relevant projects.
Writes winning proposal documents, negotiate fees and rates in line with company policy
Responsible for handling business research, marker surveys and feasibility studies for clients
Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
Develops, executes and evaluates new plans for expanding increase sales
Documents all customer contact and information
Represents the organization in strategic meetings
Helps to increase sales and growth for the organization
Responsible for preparing financial reports, budgets, and financial statements for the organization
create reports from the information concerning the financial transactions recorded by the bookkeeper
Prepares the income statement and balance sheet using the trial balance and ledgers prepared by the bookkeeper.
Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
Responsible for financial forecasting and risks analysis.
Performs cash management, general ledger accounting, and financial reporting for one or more properties.
Responsible for developing and managing financial systems and policies
Responsible for administering payrolls
Ensures compliance with taxation legislation
Handles all financial transactions for the company
Serves as internal auditor for the organization
Responsible for installing and maintenance of computer software and hardware for the organization
Manages the organization website
Handles security, email and business features
Installed web site applications for the organization
Responsible for providing website builder, security and value-added features
Responsible for Optimizing Website Functionality for owners of existing websites
Responsible for Search Engine Optimization Services and Code Writing Services

Client Service Executive / Front Desk Officer

Welcomes students and clients by greeting them in person or on the telephone; answering or directing inquiries.
Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
Manages administrative duties assigned by the manager in an effective and timely manner
Consistently stays abreast of any new information on the organization’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
Receives parcels / documents for the organization
Distributes mails in the organization
Handles any other duties as assigned the line manager

6. SWOT Analysis

Going by our vision, our mission and the kind of business we want to set – up, we don’t have any other option than to follow due process. Following due process involves hiring business consultant to help us conduct SWOT analysis for our business.

Teddy Braham® Online Tutorial Service, LLC hired the services of a seasoned business consultant with bias in start – ups in the United States to help us conduct a thorough SWOT analysis and to guide us in formulating other business strategies that will help us grow our business and favorable compete in the online tutorial services industry.

As an organization, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Teddy Braham® Online Tutorial Service, LLC.

Our core strength lies in the power of our team; our workforce. We have a team of highly qualified online education consultants and support staff members that can go all the way to give our students value for their money; a team that are trained, qualified and equipped to pay attention to details and to deliver excellent online education support services.

We are well positioned and we know we will attract loads of clients ( students and international students alike ) from the first day we open our doors for business.

As a new online educational services provider website, it might take some time for our organization to break into the market and gain acceptance especially from international students in the already saturated online tutorial services industry; that is perhaps our major weakness. So also, we may not have the required cash to give our business the kind of publicity we would have loved to.

Opportunities:

The opportunities in the online tutorial services industry is massive considering the number of local and international students who can’t do with key services provided by only online educational services provider – website. As a standard and well – positioned online educational services provider – website, we are ready to take advantage of any opportunity that comes our way.

Some of the threats that we are likely going to face as an online educational services provider company operating in the United States are unfavorable government policies, the arrival of a competitor within our location of operations and global economic downturn which usually affects purchasing / spending power. There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

Market Trends

If you are conversant with the trends in the online tutorial services industry, you will agree that the industry has proved resistant to any downturns in the overall economy. Rapidly increasing internet penetration and online capabilities have transformed the possibilities of online tutoring; consequently, growth has remained strong.

This indicates that the industry is growing at a faster pace than the overall economy. It is a fact that online education introduces a range of new products to the Education and Training industry, which are opening up new markets. From school age to mature age, the convenience of online education has enabled individuals from all walks of life to become a participant of the industry.

So also, the take-up and advancements of mobile technology has benefited the industry. In recent time, the Online education industry recorded strong growth and of course this is due to rising internet penetration in households and changing consumer preferences that favor conducting services online.

Although it is cheaper to start an online educational services provider – website business, but the fact remains that it is a bit challenging for new entrant to come into this industry, the primary barrier to the entry for new establishment is the stiff registration requirements applicable in most countries not just the United States of America.

As a matter of fact, just like education consulting firms, online educational services providers must comply with local licensing criteria set out by registration boards and professional associations to obtain registration in their country or the state they want to operate from. This usually requires applicants to hold an accredited tertiary qualification before they can undertake written tests of skills, knowledge and abilities.

Lastly, the fact that there are loads of potential students scattered all across the globe who can be reached with just a lick of the mouse makes it highly important for online educational services provider website to continue to explore trendier means to reach out to them.

8. Our Target Market

The demographic and psychographics composition of those who need the services of online educational services providers cut across students at all levels of studies and from all across the globe.

Teddy Braham® Online Tutorial Service, LLC will initially serve students within our immediate community, but that does not in any way stop us from growing to be able to compete with the leading online educational services providers in the United States and the world at large.

As a standard and licensed online educational services provider, Teddy Braham® Online Tutorial Service, LLC offers a wide range of online educational services hence we are well trained and equipped to services a wide range of students from all part of the world.

We are coming into the industry with a business concept that will enable us enroll students at different level of education from the United States and all over the world. Below is a list of the people and organizations that we have specifically design our products and services for;

International Students
Local students
Tutorial colleges

Our competitive advantage

The level of competitions in the online tutorial services industry depends largely on the course provided, the functionality of the website and the worth of the certificate in the market – place. If you can successfully create a unique brand identity for your online educational services provider company or carve out a unique market, you are likely going to experience less competition.

For instance, if you are one of the few online educational service providers in your location that has the most qualified and experienced online education consultant with successful track record under your payroll, you are likely going to have a competitive advantage over your competitors.

We are quite aware that to be highly competitive in the online tutorial services industry means that we should be able to deliver expected results, our students should be able to pay for our services and we should be able to meet the expectations of students.

Teddy Braham® Online Tutorial Service, LLC might be a new entrant into the online tutorial services industry in the United States of America, but the management staffs and owners of the business are considered gurus. They are people who are core professionals and licensed and highly qualified online education consultants and experts in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (start – ups online educational services firms) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

Sources of Income

Teddy Braham® Online Tutorial Service, LLC is established with the aim of maximizing profits in the online tutorial services industry and we are going to go all the way to ensure that we do all it takes to attract clients (local and international students) on a regular basis.

Teddy Braham® Online Tutorial Service, LLC will generate income by offering the following services;

10. Sales Forecast

One thing is certain, there would always be local students, international students, individuals et al who would need the services of online educational services providers.

We are well positioned to take on the available market in Phoenix – Arizona and other key cities in the United States of America and the globe. We are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our student base beyond Phoenix – Arizona to other states in the United States and throughout the online community.

We have been able to critically examine the online educational services market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Phoenix – Arizona.

Below are the sales projections for Teddy Braham® Online Tutorial Service, LLC, it is based on the location (world wide web) of our business and the wide range of online educational services that we will be offering to our students;

First Fiscal Year-: $250,000
Second Fiscal Year-: $450,000
Third Fiscal Year-: $950,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. There won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiffer competitions amongst online educational services provider firms and other related educational support service providers in the United States of America, hence we have been able to hire some of the best business developer to handle our sales and marketing.

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization. We will also ensure that our excellent job deliveries speak for us in the market place; we want to build a standard and world – class online educational website that will leverage on word of mouth advertisement from satisfied students

Our goal is to grow our online educational services website to become one of the top 20 online educational services websites in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America, but throughout the globe (the online community).

Teddy Braham® Online Tutorial Service, LLC is set to make use of the following marketing and sales strategies to attract students;

Introduce our online educational website by sending introductory letters alongside our brochure to migrant communities, corporate organizations, households and key stake holders in the United States.
Advertise our website in relevant magazines, newspapers, TV stations, and radio station.
List our education consulting firm business on yellow pages’ ads (local directories)
Attend relevant international and local education, international studies and business expos, seminars, and business fairs et al
Create different packages for different category of clients (local students and international students et al) in order to work with their budgets and still deliver quality online educational services to them
Leverage on email marketing to reach out to potential students
Engage in direct marketing approach
Encourage word of mouth marketing from loyal and satisfied students
Join local chambers of commerce and industries with the aim of networking and marketing our services.

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (both conventional and non – conventional means) to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.

We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our online educational services provider – website. Below are the platforms we will leverage on to boost our brand and to promote and advertise our business;

Place adverts on community based educational and related newspapers, radio stations and TV stations.
Encourage the use of word of mouth publicity from our loyal customers
Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business.
Ensure that we position our banners and billboards in strategic positions all around New Phoenix – Arizona
Distribute our fliers and handbills in target areas in and around our neighborhood
Contact migrant communities, schools, and households et al by calling them up and informing them of Teddy Braham® Online Tutorial Service, LLC and the online educational support services we offer
Advertise our business in our official website and employ strategies that will help us pull traffic to the site
Brand all our official cars and school buses and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Teddy Braham® Online Tutorial Service, LLC will charge our students flat fee for many basic educational services such as primary school tutoring, advanced academic tutoring, exam preparation services, occupational academic programs and other related educational support services.

At Teddy Braham® Online Tutorial Service, LLC we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to both local and international students from time to time.

We are aware that there are some clients that would need regular access to online education support services and assistance, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

Payment Options

The payment policy adopted by is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Teddy Braham® Online Tutorial Service, LLC will make available to her clients;

Payment via bank transfer
Payment with cash
Payment via credit cards / Point of Sale Machines (POS Machines)
Payment via online bank transfer
Payment via check
Payment via mobile money transfer
Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our online educational support services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for all our online educational services rendered.

13. Startup Expenditure (Budget)

When it comes to calculating the cost of starting an online educational website – business, there are some key factors that should serve as a guide.

Besides, in setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting / leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting an online educational services provider – company; it might differ in other countries due to the value of their money.

Below are some of the basic areas we will spend our start – up capital in setting up our online educational services provider – company;

The total fee for incorporating the Business in the United States of America – $750.
The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400
The amount needed to acquire a suitable Office facility in a business district 6 months (Re – Construction of the facility inclusive) – $40,000
The total cost for hiring Business Consultant – $2,500
The cost for equipping the office (internet server, computers, software applications, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $15,000
Marketing promotion expenses for the grand opening of Teddy Braham® Online Tutorial Service, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
The cost for purchase of the required software applications (testing results tracking Software, Payroll Software, CRM software, and Accounting Software et al) – $10,500
The cost of launching our official Website – $600
Budget for paying at least three employees for 3 months plus utility bills – $10,000
Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
Miscellaneous: $1,000

Going by the report from the market research and feasibility studies conducted, we will need over one hundred and fifty thousand ( 150,000 ) U.S. dollars to successfully set – up a small scale but standard online educational services provider company in the United States of America. Please note that the salaries of all our staff members for the first month is included in the expenditure.

Generating Funds / Startup Capital for Teddy Braham® Online Tutorial Service, LLC

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. No doubt raising start – up capital for a business might not come cheap, but it is a task that an entrepreneur must go through.

Teddy Braham® Online Tutorial Service, LLC is a business that will be owned and managed by Teddy Braham and his immediate family members. They are the sole financial of the firm, but may likely welcome partners later which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

Generate part of the start – up capital from personal savings
Source for soft loans from family members and friends
Apply for loan from my Bank

N.B: We have been able to generate about $50,000 ( Personal savings $40,000 and soft loan from family members $10,000 ) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Teddy Braham® Online Tutorial Service, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our online educational services / courses a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Teddy Braham® Online Tutorial Service, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

Business Name Availability Check: Completed
Business Incorporation: Completed
Opening of Corporate Bank Accounts various banks in the United States: Completed
Opening Online Payment Platforms: Completed
Application and Obtaining Tax Payer’s ID: In Progress
Application for business license and permit: Completed
Securing a standard office facility (renovation of the facility inclusive): Completed
Purchase of All form of Insurance for the Business: Completed
Conducting Feasibility Studies: Completed
Generating part of the start – up capital from the founder: Completed
Applications for Loan from our Bankers: In Progress
Writing of Business Plan: Completed
Drafting of Employee’s Handbook: Completed
Drafting of Contract Documents: In Progress
Design of The Company’s Logo: Completed
Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
Recruitment of employees: In Progress
Purchase of the needed software applications, internet server, furniture, office equipment, electronic appliances and facility facelift: In progress
Creating Official Website for the Company: In Progress
Creating Awareness for the business (Business PR): In Progress
Health and Safety and Fire Safety Arrangement: In Progress
Establishing business relationship with vendors and key players in the industry: In Progress

How to Start an E-Learning Business If you like sharing knowledge with other human beings, the e-learning industry might be just the right thing for you.

By Simon Moser • Nov 8, 2020

Opinions expressed by Entrepreneur contributors are their own.

The e-learning industry has exploded with popularity and innovation in recent years, as remote tutors, online courses, workshops and other remote-learning resources have become more accessible, more rewarding and better recognized.

As per data from Supplygem, every dollar spent on e-learning makes companies back $30 in productivity, and 93 percent of companies say they plan to adopt online learning in the near future.

As one of the web's fastest growing industries, entrepreneurs in the e-learning industry can leverage this growth to build a potentially lucrative e-learning enterprise, with few starting resources necessary in many cases.

Become a remote tutor

As more people work from home than ever before, and many students now complete their studies from home, the demand for remote tutors has never been higher. This represents an excellent opportunity for educated and experienced individuals to make money by sharing their insights and knowledge.

Depending on your field of expertise, you can expect to earn anywhere from $10 to well over $100 per hour of remote tutoring — with the potential for significantly more in highly niche fields or for very experienced tutors. This is all while being able to work from the comfort of your own home, whenever you want, in whichever field you are most passionate about.

Related: How Remote Education Is Evolving During the Crisis

Getting started with remote tutoring is simple, because there are dozens of different platforms available that can be used for this very purpose, including Chegg, Skillshare and Teachera. Once you have chosen your platform of choice, you will be free to start offering your services, either charging an hourly rate or selling your services as a package deal.

As with most things, different platforms tend to have a different customer demographic and might cater towards different niches better than others. Because of this, it's wise to play the field somewhat to see which of the numerous platforms offers the best mix of payment, flexibility, regularity and more to see what works best for you.

As a remote tutor, you will typically deliver your classes through video conferencing software like Google Hangouts, Zoom or Skype, but you might also need to make use of virtual whiteboards and other real-time collaboration tools to make your lessons a more interactive experience.

Create your own content

Although remote tutoring can be a highly rewarding endeavor, many entrepreneurs instead opt to create their own e-learning courses, because these can be used to drive passive income that can last months or potentially years in some cases.

Unlike remote tutoring, which typically sees tutors hold classes with a single student or a small group of students at a time, e-learning courses are generally self-study. This means the tutor simply creates the course once, and it is then served to users through one of the myriad course distribution platforms, such as Udemy or Coursera. Some lessons might be given away for free as introductory material or as part of a marketing strategy to help boost conversions.

Related: 5 Tips for Creating Your First (Successful) Online Course

As with all things, it's important to do your homework before creating your own e-learning courses. This includes researching your audience, brainstorming for content ideas and developing the template for your courses. You'll also need to put some thought into your platform of choice, because these can vary considerably in their commission, reach and the tools and services they provide to tutors.

Many content creators start by using platforms like Thinkific and Kajabi to create their courses, because they offer many of the tools needed in one place.

Some of the top earning courses on Udemy earn their creators well in excess of $10,000 per month, whereas top teachers on Skillshare can expect to earn in excess of $3,000 a month. Because these courses are typically prepared in one batch rather than being delivered as daily lessons, once the course is created and launched you're done. Any income generated from then on is almost entirely passive other than a little occasional minor upkeep.

Make or buy?

Despite the fact that Udemy and other e-learning platforms are able to connect their course creators and teachers with a significant potential customer base, some entrepreneurs in the sector still decide to build up their own platform from scratch. "The big platforms are great if you're starting out and want a simple solution for hosting your course, however developing your own unique platform has a lot of benefits that Udemy and others cannot provide," says Connor Marriott, who is teaching entrepreneurs the art of scaling an online business through his e-learning company Instinct Education .

"Research suggests that a customer's initial experience with a program will determine how regularly they use it and ultimately the results they experience. By building your own platform you can ensure your customers are impressed with your course from the moment they first enroll, which will lead to higher consumption rates of the material and greater implementation of the course content. Of course, this also means higher customer satisfaction and, most importantly, better results for our clients," he says

Related: 7 Tips for Making 7 Figures Selling Online Courses

With the global massive open online course (MOOC) market predicted to grow as an estimated CAGR of 18.13 percent for the next five years, and more people than ever before signing up for online courses, there's still ample room for fresh talent in the space. With that in mind, those who do best are usually those who build their presence well beyond their content delivery platform, taking advantage of social media, email newsletters or even an entire content marketing funnel to drive traffic to their courses.

Workshops and boot camps

For those who love the efficiency of e-learning courses but still want to maintain direct contact and tutorage with learners, consider creating an online workshop or boot camp.

An online workshop is essentially an online interactive course that typically features small class sizes and direct communication with the course creator. Much of the content may be prepared in advance, similar to a MOOC, but most workshops typically have significant back and forth between the students and the course creator, helping to tailor and personalize the content to the individual needs of the students.

Many online workshops take place on specific days and at specific times, where the tutor is usually on hand to help students collaborate and guide them through the material, whereas other workshops are described as "asynchronous" in that students can go through the workshop material at their leisure and use a chat feature or similar tool to communicate with other students and the workshop host.

Related: 15 of the Best and Most Unusual Online Courses for Entrepreneurs

Unlike with standard online courses, tutors can typically command hundreds to potentially thousands of dollars per student for a workshop slot — again depending on the reputation of the host, target industry and content covered. Workshops in emerging industries and highly sought after niches like financial technology (fintech), blockchain, cannabis products and consumer goods can be a good start, but these are best broached by tutors with authority and experience in these fields.

To kick it into the next gear, consider stringing several workshop-like sessions back-to-back to create a more intensive program, known as a boot camp. These give students a rigorous schedule to follow and helps them network with their peers while allowing you to condense your classes down into a short window — helping you maximize efficiency and boost your output considerably.

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Setting up an Online Teaching Business

All you need to know about starting and running your business.

In this article

What is a Online Teaching business?

More than 100 million students worldwide are enrolled in an online learning course, with more than 20 million new learners registering in 2021 alone. Following the Covid-19 pandemic, online learning has rocketed in popularity, with the many benefits of online learning far outweighing the potential negatives.

Online teaching is the process of educating others on virtual platforms online. Learning takes place through the use of technology, specifically computers, the internet and web-based technologies. Teaching and learning can be done from any location, such as the home, a coffee shop, a co-working space or a library – as long as there is an internet connection. Students can be from various backgrounds and geographical areas and can be a range of ages. Online teaching may take place on a 1:1 basis or in a group.

Online teaching can be beneficial to both the students and the teacher. It allows greater flexibility, increased collaboration, improved time management, personalised education and reduced costs. Online teaching involves 100% distance learning – there is no physical, face-to-face learning and no on-campus activities.

There are a variety of methods for teaching online, including:

Synchronous online learning

These are live video classes where the teacher and students interact online simultaneously. It often takes place via video conferencing or webinars and may involve a teacher and students from different areas of the world. This is one of the most popular methods of online teaching.

Asynchronous online learning

Classes do not take place in real time; instead, students are provided with content and assignments and given a timeframe by which to complete the assignments. Student–teacher interaction takes place via discussion boards and emails and students can complete tasks at different times and in different locations around the world.

Hybrid courses

Also known as blended courses, this approach uses a combination of live online classes and asynchronous classes. It can be an effective way of teaching as it allows for flexibility and independence.

Flipped learning

This often involves pre-recording your lectures or teaching for the students to watch before class and then working on assignments and further instruction during class time.

Computer Managed Learning (CML)

CML operates through information databases that contain pieces of information that the student has to learn. It provides learning objectives, learning resources and an assessment of the learner’s performance.

Computer Assisted Instruction (CAI)

This type of learning uses computers alongside traditional teaching methods. A computer is used to present the instructional material and monitor learning. It encourages active learning.

Adaptive e-learning

This is a modern and innovative type of e-learning where the materials are designed and adapted for individual learners. It ensures online learning is individualised and student-centred.

As with in-person teaching, online teaching involves extensive planning and preparation. In order to work as an online teacher, you must have specialist knowledge, training and qualifications in a specific subject area. The most qualified and knowledgeable teachers in a specific subject will be the most in demand and will be able to charge the highest prices. This is why having a qualification, such as a degree or a Master’s degree, or extensive experience, is recommended.

The most common subjects and courses for online learning are:

However, even if your specialist knowledge and education are not in one of the above subjects, this does not mean your online teaching business will not succeed. Teaching less common subjects or focusing on a learning niche can actually be advantageous, as you will have less competition.

The advancement in technology and the development of multiple successful teaching platforms has significantly increased the popularity of online learning, making now a great time to set up an online teaching business. Starting up an online teaching business is a convenient, rewarding and potentially lucrative business opportunity.

There are multiple ways you can choose to run an online teaching business, including:

Work on a self-employed basis for an already established online teaching platform or company.
Teach independently as a freelance online teacher and find your own students.
Set up your own teaching platform and hire other online teachers, either on a permanent or self-employed basis.
Set up your own teaching platform and work as the sole teacher.

When setting up your online teaching business, consider how you can ensure student-centred methodology, student participation and a positive learning environment. To succeed as an online teacher, you must ensure strong and reliable network connectivity (usually in the form of a reliable Wi-Fi connection) and a reliable computing device. There are multiple digital learning platforms and tools that can make online teaching significantly more accessible and successful for learners around the world.

The demand for online teachers is at an all-time high. Although online teaching may seem like an easy business opportunity, there are many different tasks you will be responsible for, including:

Creating, planning and preparing lessons and teaching materials that are in line with the educational needs of the students and the course aims.
Following any educational and curriculum guidelines.
Improving learning and knowledge by planned instruction.
Utilising online teaching platforms and presenting lessons.
Encouraging student participation and answering students’ questions and queries.
Assisting students with any assignments or independent work.
Assessing learning.
Marking assignments, classwork and homework in a timely manner.
Preparing and marking assessments.
Monitoring students’ progress.
Staying up to date with new teaching methods and the latest trends in online teaching.
Preparing quotes, handling payments and creating invoices.
Advertising and marketing (to grow your business and encourage new student sign-up).
Completing business and administrative tasks.

If you are thinking of starting up an online teaching business, you will first need to determine the type of business you are going to set up and the subject or course you plan to specialise in. Online teaching can be a rewarding career. In order for your business to succeed, you will need to have specialist knowledge, experience and qualifications in your chosen subject, strong communication skills, patience and good time management skills. Good technological literacy and the ability to listen, collaborate and adapt are also beneficial.

Types of Customers

The typical customers your online teaching business is likely to attract will be dependent on multiple factors, such as:

The subject or course you specialise in

This will be the most significant factor in determining your typical customer base. When online students are searching for an online teacher or an online learning platform, they will likely already know the subject and type of course they are looking for. You may find that many of your students are made up of a similar demographic or come from similar geographical areas. For example, if you opt to teach English as an Additional Language, your students are likely to be from countries such as China, Japan and South America.

The level of teaching you provide

Different subjects and topics are available in a huge range of levels and with different qualifications. Once you have decided on your chosen subject, you must then decide the level you intend to teach it at. You may also opt to offer different classes at varying levels. The level of teaching you offer will determine your typical customer base. For example, online English teachers may offer business English, beginner’s English for adults and English for kindergarteners – all of which are likely to attract significantly different students.

The type of online teaching you opt for

The teaching methodology you follow will attract different students, as some students will be looking for live, interactive teaching and others may be looking for more flexible, computer-based teaching.

Your qualifications and level of expertise

The more highly qualified you are and the higher your level of expertise, the more money you are able to charge and the more in demand your classes are likely to be. If you have an extremely high level of expertise in your chosen subject, you are more likely to attract students who are looking to gain higher qualifications.

How you market your business

Your marketing and advertising strategies will have a significant impact on the types of students you attract. For example, you will attract different students if you advertise on social media sites, compared to if you partner with and advertise through other companies.

Your pricing strategy

Online students can often be separated into three categories:

Budget: These students are looking for the lowest-priced classes and the cheapest online teachers. Price is an integral factor when searching for an online teacher.
Mid-range: These students are looking for a combination of quality and affordability.
High-end: These students are willing to pay higher prices for the highest-qualified teaching and the best online classes. Price is not the most important factor when searching for an online teacher.

Your online reputation or reviews

The reviews left for your business by previous students and the reputation you have online can help to attract certain students to your business.

Equipment You Will Need

Your equipment is an essential requirement, as without it you will not be able to operate your business. There are many different types of equipment you may need, with significantly different specifications. This means that equipment can vary drastically in price.

Online teaching businesses operate remotely, which can reduce the amount of equipment you require. If you hire other teachers to work for your business, they will likely supply their own equipment. You may already have some of the equipment you require to operate your business. However, you must ensure any equipment you use is reliable and in good working condition.

Below is a list of equipment that is typically required by an online teaching business:

A reliable laptop or desktop computer

You will need a high-specification, reliable laptop or computer that can handle the amount of time you will be using it each day. Your laptop will be your primary teaching device so ensuring it is compatible with a variety of software and teaching platforms is essential. Your laptop will also need an updated operating system.

An HD camera or webcam

Your laptop or computer may come with an already installed camera; alternatively, you may opt to purchase a separate webcam. A camera or webcam is an essential teaching resource as it allows your students to see you and any teaching resources you have prepared.

Good room lighting

This is to ensure the overall quality of your lessons. A lesson with poor lighting is likely to appear less professional to students and can result in a less-immersive experience and lower student participation. You can improve your lighting by opting for plenty of natural light that is not visible on screen. However, you will likely still need to invest in additional lighting, such as lamps and a selfie ring light.

A headset with a microphone

If you do not use a headset with an attached microphone, the quality of your sound will be significantly impacted. Your computer microphone can pick up background noises, which can be distracting to your students and can create an echoing sound which can interfere with your teaching. A headset with a microphone results in higher-quality sound for your students and enables you to hear your students more effectively. You can opt for a wireless or wired headset.

Reliable and high-speed Wi-Fi

Because you will be running your business remotely, you will need to ensure your Wi-Fi is reliable and high-speed. Video calls and online teaching platforms require a strong and consistent connection, and you must ensure your Wi-Fi doesn’t cut out in the middle of a session. You will also need Wi-Fi to conduct research, prepare your lessons and run your website. Ensure your Wi-Fi has a minimum connection speed of 20 megabytes per second (Mbps).

An ethernet cable and adapter

Many online teaching platforms require their teachers to use an ethernet cable, instead of connecting to their Wi-Fi router wirelessly. An ethernet cable improves connection and reduces the risk of internet connectivity issues. If your laptop doesn’t have an ethernet port, you will need to purchase an adapter.

If you operate your own business and do not intend to work for an already established teaching platform or company, you will need to set up your own website to enable students to find your business. You could also run your lessons and provide teaching resources on your website. Ensure your website includes your contact information so potential clients can connect with you. You should also include an about page, a contact page, a blog and testimonials.

A classroom background

Although a plain white wall behind you is an acceptable background for your online classes, some teachers opt to create a specific backdrop that fits into the theme of your lessons. This is particularly popular with teachers who specialise in teaching young learners. You may opt for posters, academic signs, pictures or poster boards for your classroom background.

A secure storage system

Only storing your previous and current work on your laptop doesn’t offer you complete protection. You will likely create extensive lesson plans that you can then reuse for future lessons. In the event of your laptop breaking or being lost or contracting a virus, not having a secure storage system could result in you losing all of your work. Investing in Cloud storage that is password protected and encrypted and can back up all of your work is recommended. Cloud storage ensures everything is backed up externally to protect the information in the event of a technological issue.

An email service

Setting up an email service using your own domain may be beneficial as your business grows. A business domain can make your business seem more professional and official. Using a public email domain such as @google or @hotmail can look less professional compared to using your own business domain. You will need to make sure your email service is fully secure and encrypted and abides by email security policies in the UK.

Invoice software

You will likely need to issue invoices to your customers and keep them for your own records (and for when you submit your taxes). Digital invoice software allows you to create electronic invoices, send them to your clients and store them safely.

Lesson props

The types of props you use will depend on the subject you are teaching and the ages and learning level of your students. Some examples of lesson props are:

Flashcards and pictures.
Alphabet and phonics cards.
A dry-erase board and markers.
Storybooks.
Scoreboard or reward chart.

There are several pieces of stationery that can be beneficial to your business and that can make it easier for you to make notes and plan your lessons. Some stationery you can purchase includes:

Pens and pencils.
Paper and notepads.
A diary and/or calendar.
Highlighters.
Post-it notes.

Work-from-home equipment

Some of the other equipment you may require if you run your online teaching business remotely includes:

A laptop stand.
A larger desktop monitor.
A printer, scanner and fax machine.
A paper shredder.

Office furniture

Investing in high-quality, comfortable furniture can help to protect you from strain or injury. Ensure the furniture is an appropriate height and doesn’t require you to strain your neck or back. Your minimum furniture requirements will be a desk and ergonomic office chair, although you may also opt for additional furniture, such as secure filing cabinets and bookshelves.

Typical Costs

When planning your online teaching business, an important consideration you will need to make is your expected start-up costs and running costs. Calculating your expected costs allows you to determine your initial investment requirements, your pricing strategy and your profit goals.

There are multiple costs associated with setting up and running an online teaching business. Some of these costs will be one-off initial costs that you will need to pay when you are setting up your business. Other costs will be ongoing costs you will need to pay regularly – usually weekly, monthly, quarterly or annually.

Some of the costs associated with setting up and running an online teaching business are:

Your equipment is an essential purchase, as without it you will not be able to operate your business. You may have some of the equipment already and as long as it is reliable and in good working condition, this can allow you to purchase less equipment initially and expand or update your equipment as your business grows. The cost of your equipment can vary significantly, depending on the specification of your equipment. Equipment for an online teaching business tends to cost between £500 and £5,000.

Monthly and annual equipment costs and subscriptions

Your monthly and annual subscription costs could include your Wi-Fi, website, email service, your secure storage and your online teaching platform. Depending on which subscriptions you require and the specifications of the ones you choose, you can expect to pay between £40 and £150 per month.

Your business website

Your business website is an essential advertising tool, as it enables prospective students to find your services. You may also use your website as your teaching platform and run all your lessons and provide all resources through your website. Your website should be functional, easy to use, attractive and search engine optimised, to ensure it ranks highly on search engines, such as Google. Your website will need regular monitoring, updating and upgrading. You also need to make sure your website is secure, particularly if you will be collecting any customer information or banking details. You may choose to set up and run your website yourself or hire someone to do this for you. You can expect to pay between £20 and £100 per hour for someone to set up and run your website.

Maintaining, repairing and replacing equipment

Repairs, maintenance and replacements are ongoing costs you will need to factor into your budget. Although some of your equipment will come with warranties and guarantees, repairs and replacements are inevitable – particularly because your equipment will be used regularly. Some equipment will also need to be updated or replaced as new technology is released. Using the equipment correctly and performing regular maintenance and updates can extend its lifespan, but potential repairs and replacements and the finances needed for updating your equipment should still be factored into your budget.

You may choose to run a business where you are the sole teacher or hire other online teachers. You may choose to hire teachers on a freelance basis, meaning they pay you a set fee per month or you take a percentage of their earnings. However, if you hire teachers on a permanent basis, you will need to pay them at least the national minimum wage of £9.50 per hour and account for other expenses such as holiday pay, sick pay and maternity/paternity pay.

Branding is an essential expenditure for your business. It can help you to establish your business’s identity and set you apart from your competition. Branding could include creating your business’s visual identity, a logo, your business name, and creating your business website. You can hire a professional to help you with branding or do some of the work yourself. Branding can cost between £500 and £10,000, depending on the amount of branding you require.

Advertising and marketing

To ensure your online teaching business attracts students and creates maximum profits, you will need to invest in advertising and marketing. It is recommended that you spend between 1%-3% of your annual turnover on marketing. For example, if your annual turnover (or your desired annual turnover) is £50,000, you should spend between £500 and £1,500 on advertising and marketing. You may need to invest more money when you initially set up your business or when you are trying to grow your business.

Business insurance

There are multiple coverage options for online teaching businesses, including:

Public Liability Insurance.
Professional Indemnity Insurance.
Legal Protection Insurance.
Business Contents Insurance.
Business Interruption Cover.
Cyber Cover.
Employers’ Liability Insurance (if relevant).

Insurance costs can vary depending on your insurance provider and the level of coverage you require. Prices typically start at £10 per month.

Typical Pricing for Customers

Once you have calculated the approximate costs associated with setting up and running an online teaching business, you can then determine your pricing policy.

Your pricing will depend on multiple factors, including:

The subject you teach.
The level of teaching (e.g. beginner vs higher level).
The age of your students.
Your qualifications, experience and level of expertise.
Whether classes are conducted individually or on a class basis.
The number of students in a class.
Your teaching methodology.

The typical prices charged by online teachers vary significantly, typically ranging from £10 to £60 per hour. You may offer discounts if students book a block of lessons or subscribe to the whole course.

Safely Running an Online Teaching Business

Safe practices in your online teaching business can help to protect you, your equipment and your students. Many of the safety practices relating to this type of business aim to protect you from risks related to technology and the internet and to protect your students from potential harm from the content you teach or involvement in online learning.

Some of the safety practices you can implement in your online teaching business are:

Obtain a criminal record check

Even though you will not be teaching in-person classes, you should still obtain a criminal record check if you plan to teach children or vulnerable people. Although criminal record checks are not a legal requirement, they are highly recommended to protect the safety of your students.

The type of check you require depends on the country you live in:

England: Disclosure and Barring Service (DBS).
Wales: Disclosure and Barring Service (DBS).
Scotland: Protecting Vulnerable Groups (PVG) Scheme.
Northern Ireland: AccessNI.

Create e-Safety policies and procedures

This is particularly important if you will be working with young learners, teenagers or vulnerable adults. E-Safety ensures your students are aware of the potential risks of using technology and spending time online and how to protect themselves online. This is particularly important as you will not be there to supervise their online activities or how they handle any independent study, resources and research they are required to do online.

Implement a payment policy

You must implement a payment model that is used exclusively and consistently. This includes a payment policy that all students must follow to get access to your course. Having a payment policy in place clearly sets out the terms of payment so all students and prospective students are aware of the expectations. It also ensures you receive payment and that your students do not attend your classes and benefit from your course without making appropriate payment.

Use a secure payment system

This is a key way to protect your business and your profits. You must ensure all payments are completely secure and are made through secure and legitimate channels. This ensures none of your payments are lost or untrackable and reduces the likelihood that you will fall victim to fraud or theft. Secure payment systems can also help to protect your and your clients’ identities and other personal information.

Protect your personal information and your social media

A common problem for teachers is students gaining access to their social media and accessing their personal information, social media posts and photographs. Don’t release any personal information, such as your address, to your students and never accept a friend request from a student or the parent of a student. You should ensure all your social media is private and that if you list a business address on your website, this should not be your home address.

Learning Through a Online Teaching Business

Follow ethical codes

Ethical codes state the expected behaviours and code of conduct for teachers and these should be adhered to by you and any teachers you employ.

Some ethical guidelines you should follow include:

Act ethically, honestly and with integrity in your online educational setting.
Never abuse your position.
Respect other people’s customs, cultures, habits and personal beliefs.
Treat every student with kindness and respect and do not demonstrate favouritism, prejudice or partiality.
Keep your knowledge and skills up to date.

Ensure you have the relevant knowledge and experience to teach your chosen subject

Although you can set up your business with few qualifications and no teaching experience, this is not a good recipe for making your business succeed. To give your students the best educational experience and ensure your business gains a positive reputation, ensure your knowledge and teaching skills are up to the required level and that you are constantly refreshing your knowledge. Formal qualifications and teaching experience can also be beneficial.

Recognise signs of exploitation, abuse or neglect

If you are teaching children or adolescents, it is important that you and any teachers you hire are trained to recognise signs of sexual exploitation, criminal exploitation, abuse or neglect. Even though you are not having face-to-face contact with your students, you will still be spending regular time with them and may gain insight into their home life, particularly if they partake in lessons from their homes. Be aware of the procedures you should follow if you have any concerns about your students.

Install anti-spyware software and use a firewall

Spyware can monitor and collect your personal information and any information stored on your computer or electronic devices without you realising it. Some types of spyware can even detect your passwords and gain access to financial information. Ensure all your devices have anti-spyware software to protect your business and your clients. Similarly, a firewall helps to protect any information stored on your devices, such as your students’ personal information.

Properly maintain and set up equipment

Any equipment you use must be properly maintained, correctly set up and safe to use. You must protect yourself from accidents or injuries caused by equipment. You should also perform regular equipment inspections to ensure your equipment’s safety and help extend the lifespan of your equipment. Maintenance includes regularly checking for faults, regular cleaning and ensuring it is functioning correctly. This can save you money in repairs and replacements and can help you to run your business efficiently.

Conduct risk assessments

Although not a legal requirement for businesses with fewer than five employees, risk assessments can help to eliminate risks and ensure safe practices in your business.

As part of your risk assessments, you should:

Identify hazards.
Determine who could be at risk.
Evaluate any potential risks.
Implement relevant safety measures.
Record the results of the risk assessment.
Review the risk assessment regularly.

You should keep physical records of your risk assessments as evidence of your commitment to safe practices.

Legal Requirements

Complying with any legal requirements and regulations is essential when setting up and running your business. The legal requirements can change depending on the type of online teaching business you set up.

Some factors that can impact the legislation you need to comply with include:

The subject or topic you teach.
Whether you hire additional teachers.
The educational resources and teaching platform you choose.

If you teach students from different geographical locations to yourself, you may have to adhere to legal guidelines in their country.

There are significantly fewer legal guidelines you must comply with when operating as an online teacher, compared to an in-classroom teacher.

However, there are still some legal requirements you should be aware of, including:

Comply with copyright laws

You automatically get copyright protection if you create any original literary content. Copyright prevents people from copying, distributing or making any adaptations to someone else’s work without permission. You must make sure that you don’t advertently or inadvertently copy anyone else’s work or use their work without permission. Ensure you gain any necessary permissions if you are using someone else’s lesson plans, resources or teaching materials to prevent you from infringing on copyright legislation.

Comply with invoice or receipt guidelines

You may make it standard that you send all of your students an e-receipt or invoice once they make a payment to your business. Even if you don’t make it standard, some customers may request receipts or invoices.

You must include certain information in any invoices you create, such as:

The word ‘invoice’ and a unique invoice number.
Your business name and address.
The client’s name and address.
A brief description of your work.
The total you are charging the client and when the payment is due.
The payment method.

Ensure your website is disability friendly

Under the Equality Act (2010) , all websites in the UK must be accessible to people with disabilities. If you set up your own website or teaching platform, you must make reasonable adjustments to your website to ensure it is accessible, for example, having text-only versions of each page so that they can be read by text converters.

Ensure your website complies with guidelines

If you set up a website, there are several guidelines you need to comply with, including:

Privacy policies.
Cookie legislation.
Service descriptions.

Comply with the General Data Protection Regulations (GDPR) and the Data Protection Act (DPA)

You must comply with both pieces of legislation when storing or sharing personal information, such as your students’ personal information, contact details and banking information. You must also apply for a Notification to Process Personal Data Licence. If you process or store personal information such as personal details and banking information, you will need to apply for a licence with the Information Commissioner’s Office and renew your registration every year.

Comply with employment legislation

If you employ any teachers on a permanent basis, you must ensure you follow employment legislation, including the Employment Rights Act (1996 ) and the National Minimum Wage Act (1998) . You must also comply with legislation relating to recruitment, working hours, sickness, discrimination, dismissals, and maternity or paternity pay.

Register your business

You must register your business with HMRC before you begin operating. You can register as a sole trader or as a limited company. You will need to register your business name and any other relevant information.

Register for self-assessment tax

This allows you to calculate and pay your own taxes each year. You will need to track your finances every month and submit any expenses as part of your tax assessment.

As part of your tax responsibilities, you must:

Record all forms of income and expenses.
Complete an annual self-assessment tax return.
Register for VAT if you earn above the threshold (currently £85,000).
Pay National Insurance contributions.
Keep a record of your business accounts for the previous five years.

Positives of Owning an Online Teaching Business

Setting up an online teaching business can be rewarding in many ways.

Some of the main positives associated with this type of business are:

You can work from home

You will have the flexibility to work from home, work from a co-working space or another location of your choice. With more people than ever wanting to work from home, an online teaching business gives you the flexibility to run your business completely from the comfort of your own home. Not only will you not have to deal with long commutes and a busy work environment, but you can even work in your pyjama bottoms and slippers if you choose, as your students will only see the top half of you on the camera.

You have the option to travel or live abroad

Running an online teaching business gives you the flexibility to travel or live abroad, as long as you are available for your lessons in line with your students’ time zones. You can work from anywhere, as long as you have a laptop, a good internet connection, a quiet environment, and a background free from mess or clutter. Living or travelling abroad is not feasible for the majority of people because of work or financial constraints. However, teaching online allows you to run your business and earn an income from anywhere in the world.

Create your own schedule

You can choose how little or often you work. You may choose to teach set hours every week or work different hours based on your travel plans. You can also work additional hours when you are less busy in your personal life or you need a higher income. Teaching online allows you to choose your own schedule. To ensure a stable income, you may opt to commit to specific classes on a daily or weekly basis; however, you can choose these classes to suit your preferred working hours.

Interact with people from all over the world

Your students could come from anywhere in the world and teaching them gives you the opportunity to learn about different countries, cultures, traditions and customs. If you enjoy interacting with other people and consider yourself an outgoing person, or you are people-centred, teaching online could be very rewarding. Teaching online and interacting with other people can be interesting and enjoyable.

Be creative in your teaching

Because you are not in a traditional classroom, you will have to get creative with your teaching, your teaching styles and methodologies and your resources. You will have the opportunity to be creative and try many different methods until you find what works best for you and your students.

High-quality educational platforms and software

Technology, online teaching platforms and online resources have improved exponentially in recent years, particularly following the Covid-19 pandemic when the majority of learning took place online. Online teaching platforms give you access to a host of activities, resources and lesson ideas and also allow collaboration between teachers and teachers and students. Educational software is a great tool for facilitating learning and can help your students succeed and increase the success of your business.

Online teaching has high success rates

Teaching online can be an extremely effective mode of teaching. It can empower students to work more independently and efficiently and enables them to work at their own pace. Multiple studies have shown that students gain more knowledge and have a higher rate of retention in online classes compared to traditional learning.

Online teaching is more economically friendly

Studies have shown that e-learning consumes 90% less energy and releases 85% less CO2 per student compared to in-person learning. If you are environmentally conscious and would like your business to reflect your values and have a lower carbon footprint, starting up an online teaching business can be rewarding.

Relatively low entry barriers

While qualifications, training and experience are desired, they are not necessary qualities to becoming an online teacher or setting up a business. You won’t require a teaching degree, as you do with other teaching jobs, and in some online teaching jobs, the entry barriers are particularly low, for example, online English teachers may only be required to be native English speakers. If you decide to hire other teachers for your business, having relatively low qualification and training requirements also allows you to hire teachers who have lower salary expectations, which can increase your profits.

High demand

The demand for online teachers and online teaching businesses is higher than ever, making now a great time to set up your business. With more people choosing online learning rather than a traditional classroom, this means your business is more likely to attract students and succeed.

Low start-up costs

An online teaching business is a low-investment venture. You will have very few equipment requirements and will not be responsible for paying for a commercial location. Low initial investment requirements will mean you won’t require any outside investment and can begin turning a profit earlier.

It can be rewarding

People who choose to teach often love their profession and find it very rewarding. Teaching can be a rewarding and enriching profession, particularly when you see your students learn, improve and succeed. You will likely be interested in the subject you teach or passionate about your students which can make teaching even more fulfilling.

You can choose to work for yourself or an already established platform

You will have the flexibility of exactly how you want to run your business. You can choose to operate as a completely independent teacher, set up your own teaching platform or work on a freelance basis for an already established teaching platform. You can make this decision based on what best suits you and your business.

Opportunities for growth

There are high opportunities for growth. You could start small by working as an online teacher on an already existing platform and then grow your business by setting up your own website and hiring other teachers. An online teaching business can be extremely lucrative.

Pick and choose your students

You will have the opportunity to pick and choose which students you want to work with. If you don’t think a particular student is the right fit for a class, is the right ability or isn’t likely to succeed, you can decline to work with them. Additionally, if you don’t think you will gel well with a student after an initial consultation or trial class, you can make the decision that is best for you and your business.

Capitalise on your qualifications, experience, knowledge and interests

Because you can choose your speciality, you can opt to focus on subjects and topics that you are knowledgeable about and interested in. Not only will this make your work more interesting and enjoyable, but students are also usually willing to pay extra if the teacher has specific qualifications and experience in the given subject.

Negatives of Owning an Online teaching Business

Although running an online teaching business can be rewarding in many ways, there are some potentially negative aspects of this type of business.

These can include:

Relying on the internet

The internet is essential to your business and the successful delivery of your classes. Without the internet, you will not be able to operate your business. If your internet cuts out suddenly during a lesson or you are unable to connect at the necessary time, this can portray your business as being unprofessional and unreliable. Not only will you likely have to refund the student for the cost of the lesson, but connectivity issues could also result in negative customer reviews and a loss of students. Sometimes, connectivity issues are outside your control, and this can be extremely frustrating.

Different time zones can be challenging

Depending on the subject and course you teach and where your students are located, you may have to adhere to time zones in different areas of the world. This is particularly true if you teach English. This could mean that most of your classes are at inconvenient times. Online classes are also particularly popular in the evenings and at the weekend, as many students require the flexibility to work around their existing schedule. This could impact your personal life and family life.

It can be physically demanding

You may think teaching online will result in no physical strain because you will be sitting down for much of the day. However, several physical concerns could be attached to this type of job, for example:

Eye strain.
Back and neck pain and strain.
Musculoskeletal pain and strain.
Reduced cardiovascular fitness.

It can be difficult to grow your student base

Because students usually choose well-established online teaching platforms and experienced teachers with positive student reviews, it can be difficult to grow your student base. You may initially start out with small classes and empty time slots, which can have a significant impact on your profits. There are a lot of established teaching businesses and highly experienced online teachers already operating, which can make it difficult to grow your business.

It can be repetitive

You will likely specialise in a particular subject, course or topic (most likely one you are qualified and experienced in). However, this means you will likely be teaching much of the same materials and repeating your lesson plans multiple times. This can get very repetitive and dull and could result in you finding less enjoyment in your work or being less invested in each lesson.

A lot of patience is required

You could be teaching young children who require a lot of patience, positivity and repetition and this can be tiring for you. You may also be repeating lessons multiple times with different students. As some of your lessons may take place in the evenings, some of your younger students may be tired and struggle to concentrate. This can make your job much harder.

It can be time-consuming

Your working time will not be limited to the time you spend teaching. You will also need to plan and prepare lessons, prepare resources, set assignments and mark any classwork and homework. This can be extremely time-consuming and you will likely not be paid for this additional work, which can impact your income.

Online teachers earn significantly lower pay than traditional teachers. This is because of high competition and, in some subjects, an over-saturated market. You could also be teaching students from other parts of the world, where there may be lower pay or no minimum wage. Students often expect to pay lower prices for remote learning, and this could result in lower profits.

Business can be inconsistent

You may have times when you are very busy and your classes are all full and other times when you have relatively few students. Online learning has a high turnover rate, with many students only committing to their learning for a short period of time. It can be difficult to plan your finances, predict your profits and decide your working hours when your business is inconsistent. There could be times when you are less busy and this can have a significant impact on your profits.

It can be stressful

You will have a lot of responsibilities, including planning and preparing lessons, teaching, advertising, searching for students and ensuring the day-to-day running of your business. This can be stress-inducing, particularly when you are trying to grow your business. You will also have the additional stress of trying to increase your student base and ensuring your business grows and succeeds.

Some students can be difficult

Some students (or their parents if you teach children and teens) can be difficult and demanding and have unrealistic expectations of their achievements and level of improvement. They may expect you to perform miracles and suddenly make them an expert in the subject. Trying to deal with this type of student can be extremely difficult and if they are not satisfied, this could result in negative reviews and loss of business.

No benefits

As you are self-employed, you won’t receive benefits such as pension contributions. You will also be responsible for doing your own taxes and organising your National Insurance contributions. You will also have a lack of job security.

Your business could fail

Starting up your own business can be risky. Many new businesses fail which could result in you losing money or getting into debt. Your business could fail for several reasons, such as high local competition, an ineffective business plan or if there is another recession or a period of financial difficulty.

Planning Your Online Teaching Business

An effective and well-designed business plan is essential to the success of your online teaching business. A business plan can help you to focus on the specific steps that will help your business succeed, plan your short-term and long-term goals, determine your financial needs and help your business to grow.

When creating your business plan, ensure it contains information such as:

Your company information.
Your company description.
The services you will provide.
Your branding, marketing and advertising plan.
The structure of your business.
The operational plan for your business.
The financial plan for your business.

Some of the factors you will need to consider when creating your business plan are:

What is your business summary?

Your business plan should include a detailed overview of your business, including your teaching methodology, your teaching platform, the size of your business, your licensing, your equipment requirements and your business goals.

What subject or course will you specialise in?

Consider your qualifications, experience, knowledge and skills when considering what to specialise in. You should also consider your areas of interest (as this can make your work more enjoyable) and your competition. If you are hiring other online teachers, you will have to decide whether to hire teachers who specialise in the same subject as you or whether to offer subject diversity on your teaching platform.

What teaching methodology will you follow?

As mentioned earlier, there are many different teaching methods available for online teachers, such as synchronous and asynchronous teaching and flipped learning. Ensure you research each methodology in detail to determine which one is likely to be best suited to you, which methodologies have proven to be the most successful and which are likely to attract the most students. Being armed with this information allows you to make an informed choice.

How do you plan to run your business?

Will you teach on a freelance basis with an already established teaching platform? Will you set up your own online teaching website or platform? Will you operate as the sole teacher or will you hire other teachers to work for your business? These are all important considerations you will need to make when determining how best to run your business. It is also possible to change your business plan as your business and your profits grow.

Who will your typical students be?

Your student base will likely be influenced by the subject you specialise in and the teaching methodology you choose. Identifying your target market can help you determine your advertising and marketing techniques; for example, if you want to attract young adult learners, you may opt to advertise on social media platforms.

What competition do you have?

Being aware of your competition can help you make key business decisions. You can look at what other teaching companies do well and their unexploited opportunities for growth or improvement. You could also look at whether there are any untapped teaching niches or methods of teaching that you could focus on to help you attract students.

What is your brand and unique selling point (USP)?

Creating your brand is a key way to ensure you stand out from other online teachers. Branding can help you to focus your target audience, attract students and concentrate your marketing and advertising strategies. You can create your brand by focusing on the type of teacher you want to be, your qualifications and experience, your website and your brand story. A USP can also be part of your brand and can help your online teaching business stand out from your competitors. Consider what can make you stand out and how this fits into what defines your business.

What are your marketing and advertising strategies?

Marketing and advertising are especially important when you first launch your online teaching business. Your marketing strategy needs to be effective and budget friendly. Consider your target audience and the best way to reach them.

Some ways you can market and advertise your business are:

Build a functional and attractive website and online portfolio.
Create business cards.
Offer discounted rates and introductory offers to build your student base.
Ask your students to write a review of your business online.
Set up a referral system.
Advertise online and in person.

What is your business budget?

Your business budget will include your start-up costs and your running costs. A budget can help you to better manage your business’s finances and maximise your profits. Determining your approximate costs enables you to calculate your initial investment and what your monthly or annual running costs will be. Creating a budget is a key part of your business plan. Once you have determined your approximate costs, you can then calculate your pricing policy and determine your profit forecast.

What are your pricing policy and sales strategy?

You need to ensure your prices are competitive whilst still ensuring you are maximising your profits and income. Consider the prices charged by other online teaching businesses. Your pricing will also be influenced by your own experience and qualifications, your platform and teaching methodology and the level of the students. Your pricing policy may change as your business and reputation grow. You should also create a sales strategy to help you maximise your sales and target your customers successfully.

What is your strategy for growth?

Your strategy for growth is the actions you will take to realise your goals for expansion. For example:

Set up your own teaching platform.
Hire other teachers to teach a variety of subjects.
Target higher-paying students.
Offer formal qualifications to your students.

Are there any potential challenges you will need to overcome?

Being aware of any potential challenges your business will face can help you to prepare for them and hopefully avoid them. This can help to make your business more successful. Challenges could include a failure to attract new students and low student retention.

What are your business goals?

Determining your business goals is an essential part of creating your business plan. Your business objectives highlight the targets and goals of your online teaching business and help you to create a one-year, three-year and five-year business plan.

Your business objectives should be SMART:

S = Specific
M = Measurable
A = Achievable
R = Realistic
T = Time-bound

Have you complied with all legal requirements?

Consult the list of legal requirements above to check you have complied with all requirements and regulations and that all your paperwork is accurate. Failure to comply with legal requirements could have a detrimental effect on your business or could result in a fine, the forced closure of your business or, in serious cases, prosecution.

Download our business plan

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How To Build An Elearning Business In 2024: Six Approaches That Work

he global school shutdown caused by the covid-19 outbreak has offered a chance for e-learning companies to reach approximately 1.37 billion students. The desire to learn and the need to supplement limited access to educational institutions have led to a boom in the eLearning industry. The e-learning industry is projected to grow at a CAGR of 20 percent to reach $315 billion by 2028.

Thus, now is an excellent time to start your own e-learning or training business, given the worldwide demand for online and distance learning. However, implementing an e-learning business plan is no easy feat. The key to achieving success is to try things no one else has. Consider Cathy More and her ilk as an example. Cathy is a well-known training pioneer who has made it her mission to rid the world of boring education. Companies such as Microsoft, Pfizer, the US Army, Barclays, and the US Department of the Interior have all used Cathy's designs. 😎

Don't be disheartened that the key players have already taken their places at the table, and you're just getting started. At least, this is why we are here to teach you how to fly. EducateMe outlines the fundamental but essential steps to create an e learning business in this article. Want to follow in Cathy's footsteps or perhaps join the ranks of successful e-learning companies? Buckle up and enjoy the ride as we reveal the inside scoop.

In six steps, the following summarizes how to start an e-learning business.

1️⃣ Define your audience

2️⃣ Establish a core content

3️⃣ Choose an LMS

4️⃣ Launch your courses

5️⃣ Promote your company

Ready to learn? Let's go! 🚀

What Is an E-learning Business?

Too frequently, learning and online learning are confused with one another. Before defining an e-learning business model, it is necessary to clarify what falls within and outside the learning scope.

E-learning, often known as "virtual learning," primarily refers to an internet-based form of education. The instructor and students do not meet in person. All coursework and contact are conducted through email, message boards, chat, or video conferencing. Some schools refer to this course format as "fully online."

Out of scope

The bulk of the coursework will be completed online through forums, shared papers, email, chat, and so on. However, this does not mean that students and teachers have no face-to-face contact. Coursework may be completed in a classroom or remotely, so long as most discussion takes place online. Online learning falls under this category.

So what Do Elearning Startups Do? 🤔

You need an e learning business if you want to effectively educate people in a specific field or teach them new skills while maximizing your resources and increasing your revenue. Consequently, learning startups refer to platforms used by instructors to administer online courses or impart curriculum-aligned learning experiences. eLearning programs may contain videos, quizzes, simulations, games, activities, and other interactive elements. Additionally, students could view a recorded lecture or attend a live lecture.

Types of eLearning Business Models

There are three primary business models for e-learning that instructors may implement.

✅ Night School Model

The term "night school model" was coined to describe community colleges' vocational and evening courses. The majority of eLearning companies follow the model of conventional night schools. In this tried-and-true arrangement, students pay a one-time fee for curriculum access. This business model provides courses with predetermined learning modules, assessments, quizzes, and examinations that adhere to a specific structure.

✅ The Academy Model

The Academy eLearning model is comparable to a cyberspace membership or subscription service. Students are granted access to all content, including live classes and courses, for a monthly fee. As their expertise grows, students have a greater say in what and when they study. The business model of the academy provides students with a plethora of study materials, including courses, videos, and other media, from which they can learn and develop in various domains.

✅ The Combined Model

The "combined" model is a hybrid of the night school and academy models, intending to increase income. Here, the academy model is the primary offering, while the night school strategy is an optional extra. In addition to subscription-based services, this model offers both a "buy once, use forever" option and individual courses.

Who Needs an Elearning Business? 🤷‍♂️

Launching an e-learning startup is just one aspect of the process, but before you start, you'll need to determine if it's a good fit for you.

Course Designers 🖼

Online course developers are those who make courses available to students online. Packaging your expertise into an eLearning course may supplement your income or start a new one. Using an eLearning business model, you may differentiate yourself from the competition by deciding to develop courses that feature your comprehensive knowledge and skills.

Online teachers 🧑‍🏫

Starting an online learning business requires excellent communication and teaching skills, a stable computer, and knowledge of the subject area being taught. Your responsibilities as a remote tutor may change based on the kind of eLearning company you run, the grade level you instruct, and your student's age and learning needs.

Training Camps ⛺️

The eLearning industry presents an opportunity for boot camp planners to integrate their events. The first guideline for managing a successful boot camp is removing students from their normal environments. Corporate learners can now interact with distant colleagues and facilitators via the eLearning industry, broadening their access to education and training opportunities.

Is Elearning a Profitable Business and Why Launch One?

The importance of the eLearning industry has grown as the educational landscape has shifted away from classroom-based instruction to online courses. An e-learning company facilitates digital interaction between educators and their students. Several important factors are contributing to the increase in interest and participation. Listed below are the most important ones.

Start Your eLearning Academy with Confidence - Try Our Guide Today!

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The COVID-19 Pandemic has Irrevocably Altered the Future of Education, with Elearning at the Forefront of the Revolution

According to Technavio's most recent market analysis, the e-learning market's potential growth gap is expected to increase by USD 1.72 trillion between 2021 and 2026 . The report finds that the market is expected to expand at a CAGR of 16.35% over the predicted time frame. The e-learning market's growth is largely fueled by improved learning in the academic sector.

COVID-19 boosted e-learning revenue. In response to rising employee safety concerns, companies are adopting work-from-home policies. This hinders companies' training, communication, progress monitoring, and upskilling, fueling demand for e-learning platforms among large corporations and SMEs.

Corporates Are Investing Heavily in R&D for Their Clientele, and Employees

Between 2022 and 2028, the service providers industry is anticipated to grow at a rate of 30% due to the increasing emphasis on portfolio expansion among Indian businesses. The rapid spread of coronavirus necessitated the closure of schools and universities, necessitating the development of online alternatives for reinstatement of regular classes. Terms such as social and collaborative learning are becoming commonplace in fast-advancing companies. Businesses invest more money in research and development to provide new products and services to satisfy consumer demand.

The North American Government Is Improving Its Telecom and IT infrastructures

Increases in telecom and IT infrastructure investment, scalability of resources, and greater access to university courses have all contributed to the expansion of the eLearning industry, as have service providers' substantial According to the International Telecommunication Union, the number of internet users will increase from 4.1 billion this year to nearly 5.3 billion in 2022. (ITU). The development of the industry is being driven by the growing number of people with Internet access. As the telecommunications and broadband industries have expanded, so has the availability of inexpensive Internet connection options.

Higher Education Now Prioritizes Scalable Resources and Expanded Course Availability

In addition, there is a great deal of encouragement to launch an eLearning company because the demand for online learning materials currently exceeds the supply, resulting in a substantial increase in the earnings potential of market participants.

What Is ROI in Elearning?

Using an economic formula known as elearning return on investment (ROI), 💰 one can calculate the financial benefits of offering online training courses or operating an eLearning business. For an eLearning project to be successful, its benefits must exceed its expenses. A calculation of return on investment justifies the investment in training by comparing the costs of development and delivery to the value or benefits realized.

The owner of an eLearning company is understandably curious as to whether or not their online training program produced the desired outcomes, whether or not their trainees found it useful, and whether or not their company's bottom line has increased significantly. In essence, eLearning ROI is an essential performance metric for determining whether or not your eLearning organization is optimizing its financial resources.

How Do You Measure Elearning Business ROI?

When starting an e-learning business, the ROI estimate is essential. Measuring ROI enables a business to determine the success of a campaign and establish benchmarks for future campaigns. For instance, after establishing an e-learning startup, you could use ROI measurement to determine when something fails, allowing you to swiftly reevaluate or re-shape your offerings and avoid wasting time and money on something that isn't working.

Traditional Elearning ROI Calculation

ROI is frequently calculated by dividing the profit from an investment by the amount invested. The ROI of your eLearning company can be determined by comparing the cost of creating and delivering training programs to the results they produce. To determine the average eLearning ROI, simply divide the amount of money your company made due to the program by its implementation cost. You can calculate your return on investment as a percentage using this formula by multiplying the result by 100. To declare your effort a success, you must show that the benefits and value of your program outweigh the costs.

Kirkpatrick's Four Tiers Evaluation

Donald Kirkpatrick's 4-level model, which considers learner feedback, the impact on the business, and the return on investment, is the most widely used technique for determining training effectiveness.

The first level or stage is known as "Reaction." Students' responses to surveys and comments reveal what should be improved and whether the material was useful.
Each participant's learning level will determine how much they take away from experience. It assesses how well the learner is progressing toward their objectives, whether the training objectives are being met, and whether there are knowledge gaps that can be filled by modifying the course content.
Upon completion of a course, instructors can determine whether their students' behavior has changed and whether the skills and knowledge they gained have been applied by observing their behavior levels.
The effectiveness of training is determined by calculating its impact or influence on the trainees' outcomes. Productivity gains are a common indicator of success.
In Kirkpatrick's assessment methodology, Level 5 is the transition between the first four stages and the final step in calculating ROI for online education. The ROI of online learning can be calculated by comparing the cost of the training to the benefits it offers.

Through an LMS (the most practical method)

A learning management system (LMS) is essential software for your e-learning business. It enables you to host training and provides multiple options for collecting training data and generating reports on the fly. Using your cloud-based learning management system (LMS), students can access course materials anytime and from any location. Your learning business's return on investment (ROI) may not rack up immediately. However, your business will begin to generate a return on investment once you replace traditional training with an LMS.

How to Build an Elearning Business in 6 Steps

There are two possible routes for launching an e-learning business. The first is to create a website or mobile application to promote your business, and the second is to use an LMS to aggregate or sell courses. Custom websites and applications are an excellent concept, but they require a substantial investment and technical expertise to develop and maintain. In contrast, LMS implementation requires fewer resources and no technical knowledge. Consequently, instructors utilize LMS more frequently.

If you prefer the LMS route, the following is a 6-step guide on how to start e learning business models.

Step #1. Define Your Audience

Market research is required to determine who you should target. To narrow down your target audience, ask yourself questions like:

Who is my target audience?
What age range should I shoot for?
What are their annoyances or pain points?
What kinds of courses do they want to take?

With the answers to these questions, you can tailor your course material to the needs of your audience.

Step #2. Determine Your Core Content

If you want to launch an e-learning startup, you should prioritize long-term value and attract prospective new learners, and keep your current customers. A list of the core skills students want to learn is extremely beneficial. Based on this data, you can decide what to focus on creating and who you're attempting to reach. Furthermore, you may complete more than one critical piece of content with different subsets of your target audience.

Step #3. Select an LMS

When it comes to launching your eLearning business, you have some options. However, to provide students with engaging online course material, we recommend using a platform with an open-source LMS. You can customize an open-source platform to meet your specific needs.

Step #4. Make Your Courses Available

It's a good idea to create some sample lessons and courses that cover the main features of your platform before launching it. To see high rates of early acceptance and positive feedback, ensure your material is high quality and provides value to the learner. Your students' reactions to these initial practical exercises will determine the long-term success of your eLearning platform.

Step #5. Decide on a Price

Every e learning business must make a profit, and detailed course pricing is one way to do so. It would help if you struck a balance between charging too little and failing to make enough to cover your expenses and charging too much and failing to attract any students. You could conduct a market study and compare the prices of similar classes on competing websites. Establishing a market presence frequently entails undercutting competitors' prices or offering discount deals.

Step #6. Market Your Elearning Business

You won't be able to succeed without solid marketing, no matter how strong your platform is. You'll need to actively promote your business through marketing, social media, and other channels to stand out among the hundreds of eLearning platforms.

Elearning Startups Founders' Lessons

Here are some pearls of wisdom from early learning entrepreneurs. We didn't name them but picked up their most important messages.

👉 Lesson 1. It's All about being in the Audience!

The learners are now the mainstay of education. This trend is further supported by concepts such as cohort-based learning . As an instructor, you must capture your students' attention and reassure them that they are not alone in their struggles. When starting an eLearning company, focus your efforts on the target audience. When users feel like they belong on your eLearning platform, they have an emotional investment, which motivates them to tell their classmates about it.

👉 Lesson 2. You Can't Ignore the Technical Sides

Technical considerations and project technology execution are equally important to the instructional component of the project. You must understand the fundamental guidelines for evaluating your eLearning business software.

👉 Lesson 3. Do Everything You Can (Mistakes Too)

You can save money in the early stages of a project by doing as much of the work as possible on your own. Your future failures will not negate the valuable lessons you've already learned.

👉 Lesson 4. Adopt Industry Best Practices to Increase Your Demand

The goal of online education is to make learning enjoyable and beneficial. Best practices in the industry may be used to increase sales in this manner. Suppose you want your students to be able to see how they're doing and receive feedback on how they can improve. In that case, one option is to use an artificial intelligence-powered ePortfolio module. Games can help to foster student competition.

Create an E-learning Startup on EducateMe 🔥

Beginning an eLearning business may not be the simplest endeavor. But with an all-inclusive and feature-rich LMS like EducateMe, you can streamline the process.EducateMe is a platform that enables instructors to offer live courses, foster engagements between mentors and their students, and offer performance analytics.

Must-Have LMS Features For Diverse Learning Styles

Best 14 Learning and Development (L&D) Tools in 2024

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The Ultimate Guide to Starting an Education Business

Embarking on the journey of starting an education business can be both exhilarating and daunting. The first step is identifying your niche - what unique value can you offer that sets you apart from the rest? Next, crafting a comprehensive business plan is crucial; this will serve as your roadmap, guiding you through setting up and managing your venture. Understanding your target audience deeply will enable you to tailor your offerings and marketing strategies effectively. Furthermore, developing captivating and high-quality educational content is non-negotiable; it's the heart of your business. Lastly, building a robust online presence through a sleek website and engaging social media platforms will catapult your visibility, drawing prospective learners towards your services.

group of fresh graduates students throwing their academic hat in the air

Understanding the Initial Challenges

Embarking on the journey of starting an education business is no small feat. One of the first hurdles you'll encounter is identifying your niche within the vast education sector. This involves understanding what you're passionate about teaching and what gap you can fill in the market. Another challenge lies in acquiring the necessary certifications and licenses, which can vary widely depending on your location and the type of education services you plan to offer. These initial steps are crucial in laying a solid foundation for your business.

woman wearing academic cap and dress selective focus photography

Finding Your Unique Selling Proposition (USP)

In today's competitive education market, standing out is more important than ever. This is where your Unique Selling Proposition (USP) comes into play. Identifying what makes your education business different and better than others is crucial. Whether it's your teaching methodology, course offerings, or technology utilization, your USP will be key in attracting students. Without a strong, clear USP, distinguishing yourself from competitors becomes a significant challenge.

Building a Robust Business Plan

A well-crafted business plan is your roadmap to success in the education industry. It should outline your vision, mission, financial projections, marketing strategies, and operational plans. A comprehensive business plan not only helps you stay organized and focused but also is essential when seeking funding or partnerships. Investors want to see that you have a clear path to profitability and growth. Without this blueprint, it's easy to lose direction and waste resources.

Securing Financing for Your Venture

Funding is often one of the biggest obstacles for new businesses. In the education sector, where upfront investments can be substantial, securing sufficient financing becomes even more critical. Options range from personal savings and loans from family or friends to bank loans and venture capital. Each funding source has its pros and cons, and choosing the right one depends on your specific situation and needs. A detailed business plan can significantly increase your chances of securing funding by demonstrating the viability of your enterprise.

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Developing Engaging Curriculum and Content

The heart of any education business lies in its curriculum and content. Creating engaging, high-quality educational material is not just about imparting knowledge; it's about doing so in a way that captivates and motivates learners. This requires a deep understanding of your audience's needs, preferences, and learning styles. Incorporating interactive elements, practical examples, and cutting-edge technology can greatly enhance the learning experience. However, developing such content demands significant time, effort, and expertise.

Leveraging Technology to Enhance Learning

In today's digital age, technology plays a pivotal role in education. From online learning platforms to interactive apps, technology can significantly expand your reach and improve the effectiveness of your educational offerings. The challenge lies in choosing the right technologies that align with your teaching goals while being accessible to your target audience. Additionally, staying up-to-date with emerging tech trends is essential for keeping your content relevant and engaging. Implementing technology effectively can set your education business apart from traditional institutions.

Marketing Your Education Business Effectively

To attract students to your new education business, effective marketing is non-negotiable. This includes creating a strong brand identity, establishing an online presence through a website and social media channels, and employing digital marketing strategies tailored to your target demographic. Word-of-mouth recommendations also play a crucial role in building credibility and trust among potential customers. Analyzing competitors' marketing strategies can provide valuable insights into what works well within your niche. Remember, consistency across all marketing efforts helps reinforce your brand message.

In crafting visually appealing marketing materials or designing an impactful website layout,it's beneficial to leverage tools like Desygner.This intuitive design platform enables you to create professional-looking designs without needing advanced graphic design skills.Whether it's social media graphics,brochures,or any other promotional material,Desygner simplifies the design process,allowing you to maintain visual consistency across all communication channels.It's an invaluable resource for ensuring that every aspect of your branding speaks volumes about the quality of education you offer.

## The Importance of a Strong Start in Education BusinessStarting an education business is not just about launching an entity; it's about laying down a robust foundation for transformative learning. A concrete beginning is the cornerstone of success, shaping the trajectory of your entrepreneurial journey in the education sector. Let's dive into why "how to start" matters immensely and the positive outcomes of getting off on the right foot.### Laying the Groundwork for SuccessA well-thought-out startup phase is crucial. It's like setting up a chessboard; if you position your pieces strategically from the outset, you're better equipped to navigate challenges and seize opportunities. This initial planning includes understanding your market, identifying your target audience, and establishing clear, achievable goals. A meticulous approach ensures that every step you take moves you closer to your vision of educational innovation and excellence.### Building Credibility and TrustFirst impressions matter significantly in the education industry. Parents, students, and educators look for reliable and trustworthy platforms or services that promise not just quality education but also a commitment to learners' growth and security. Starting with a clear mission, professional branding, and evidence-based teaching methodologies can set you apart as a credible source from day one. This credibility is golden; it fosters trust, which in turn attracts more learners to your platform.### Fueling Growth with PrecisionThink of your startup phase as the blueprint for your business's future growth. A meticulous start allows for strategic resource allocation, ensuring that every dollar spent brings maximum value to your venture. It helps avoid common pitfalls like overspending on non-essential features or underestimating the importance of marketing. With precision from the get-go, scaling becomes less about guesswork and more about following a well-charted path towards expansion.### Cultivating InnovationIn the realm of education, innovation sets leaders apart from followers. Starting strong means not just laying out financial plans and operational structures but also fostering a culture of innovation. When your business begins with a mindset geared towards creative solutions--whether in course delivery, learner engagement, or curriculum development--it paves the way for groundbreaking educational experiences that can truly make a difference in students' lives.### Enhancing Satisfaction and RetentionThe ultimate testament to a successful education business is its ability to retain satisfied learners over time. A solid start translates into quality service delivery from day one--happy students are more likely to continue their learning journey with you and even recommend your services to others. Moreover, understanding your audience from the beginning allows you to tailor educational experiences that meet or exceed expectations, further boosting satisfaction rates.In conclusion, "how to start" is not merely a procedural step; it's an opportunity to imbue your education business with purpose, direction, and resilience. By focusing on a strategic launch, you can ensure not only survival but thriving success in the competitive world of educational entrepreneurship. The difference between starting correctly versus haphazardly could mean the difference between becoming an industry leader or fading into obscurity. With enthusiasm for innovation, dedication to quality, and strategic planning, new educational ventures can indeed transform learning landscapes--and it all starts with how you begin.

Wrapping Up Your Journey to Launching an Educational Enterprise

Embarking on the path to establish an educational business is both a noble and challenging endeavor. As we've explored the various aspects of starting from scratch, it's clear that passion, preparation, and persistence are your best allies. Remember, the landscape of education is ever-evolving, demanding continuous learning and adaptation on your part.

At this juncture, it's imperative to reiterate the significance of creating a solid business plan. This document is more than just a requirement for securing funding; it's a roadmap that guides your venture through its formative years. Equally important is understanding your audience deeply, allowing you to tailor your offerings to meet their educational needs effectively.

Marketing cannot be overlooked as it breathes life into your business's visibility and growth. Leveraging social media platforms, engaging content, and innovative strategies like SEO can dramatically increase your reach. Speaking of design and branding, tools like Desygner play a pivotal role in crafting visually appealing marketing materials that resonate with your target audience.

In conclusion, while the journey to launching an educational business may seem daunting, the rewards of shaping minds and futures are unparalleled. Embrace the challenges with a strategic approach by:

Developing a comprehensive business plan
Understanding your target market deeply
Focusing on building a strong brand identity
Investing in high-quality educational content and tools
Implementing effective marketing strategies
Making use of technological tools like Desygner for branding
Continuously evaluating and adapting your offerings
Maintaining passion and perseverance throughout your entrepreneurial journey

Inspirational endeavors begin with a single step--consider making yours today by signing up at Desygner for all your design needs.

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E-learning Business Plan Sample

SEPT.30, 2013

E-learning Business Plan for starting your own business

If there’s one thing we’ve learned from the COVID-19 pandemic, that is, we can do a lot more from home than we previously thought. We are presenting this business plan for educational services from home. This is the right time to get started with an e-learning business as people are still reluctant to go out.

If you want to know how to set up and elearning course, you are in the right place. Just like a business plan for a driving school or a business plan for language school , this one is based on an actual start up. Let’s see the components of strategy that will help Smart E-learning School succeed.

Executive Summary

2.1 the business.

Smart E-learning School will be owned and headed by Hazel White. The school will be focused on providing technical education via the internet and distant learning. The courses offered by the school will be about computer, languages, and programming. starting a e learning business is easier than you think. It is just like a preschool business plan but everything is online.

2.2 Management of E-Learning Business

If you are looking for an answer to how to start e learning business, here it is. The online school business plan will be headed by White and she will hire specialists of each field to help her plan how to set up online training courses in such a way as to make the maximum profit. A mobile application business plan will also be needed to make the business available for all.

2.3 Customers of E-Learning Business

The customers of Smart E-learning School will be from all geometrographic geographic subdivisions from all over the US. The main customers of the business will be:

People looking to acquire new skills.
People wanting to learn new languages.
People interested in learning photography and videography.
College graduates wanting to get safety and other certifications.

2.4 Business Target

The subjective target of this online school business plan is to create a reputable name in the elearning industry. However, we’ve set the following objective targets:

Enroll 5,000 students within the first 6 months.
Generate a revenue of $0.3 million per annum by the end of year 3.
Expand to the global market by the end of year 2.

E-Learning Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Hazel White will be the owner and CEO of Smart E-learning School. White has worked as an educationist for 30 years. She previously implemented a tutoring business plan with success. That makes her the perfect person to implement this e learning business plan sample.

3.2 Why the E-learning business is being started

After the coronavirus pandemic, people have realized that it is cost and time effective to learn from home than going to a school. The greatest evidence of this is the increase in the use of services like Google Classroom and Zoom. This is be best time to start e learning business.

3.3 How the E-learning business will be started

Step1: Planning

The first step towards successfully launching this online school business plan is business model for e learning is planning. The managemental hierarchy of the business will be developed and online education e learning sample business plan implementation strategy will be finalized. This is not as simple as a martial arts business .

Step2: Developing a Brand

The next step towards starting the business will be establishing a brand. Top-ranking educationists will be hired to create an impression of the brand. Just like a martial arts business plan it is important to have a brand.

Step3: Establish a Web and Physical Presence

Once the brand has been established, the next step will be to hire office space to start the work. An extensive website will be launched to make the business accessible for customers.

Step4: Promote and Market

The next step will be to create a strong marketing strategy to help the business get noticed by the customers.

The next thing that needs to be addressed in this e learning business plan template are the services. If you want to start your own e learning business, you need to determine the services.

Smart E-learning School will be focusing on 20 services divided into 4 categories:

1. Basic Freelance Skills Training

This category will teach people the basic level and easy freelancing skills that they can use to make money. This will include:

Freelance writing.
Content creation.
Data entry.
Use of popular word processors

2. Advanced Freelancing Skills Training

This head will cover specialized skills that can be used for freelancing as well as office jobs. These will include:

Video editing.
Basic programming.
Photo editing.
Virtual assistant training.
Business plan writing .

3. Languages

We will also be teaching people languages that can increase the chances of them getting better employment opportunities. Smart E-learning School will teach:

Entry level Chinese.
Intermediate Spanish.
Advanced English.
Intermediate French.
Advanced Spanish.

4. Advanced Skills

These will include:

Photography.
Videography.
Automotive repair.

Marketing Analysis of E-learning Business

If you want to know how to start e learning business online, you need to conduct marketing analysis. This is the part where we determine the economic viability of the project.

UK Start-Up Visa Business Plan

As of 2019, there are more than 31,000 elearning companies in the US. The market capitalization of the elearning industry was 144 billion USD in 2019. It has been growing ever since at a rate of 14.4% annually and is expected to be worth more than 370 billion USD by 2025.

If you want to start your own e-learning business pdf, you’ll need to come up with an innovative approach. However, the COVID situation has made things easier. People now prefer to learn via elearning rather than attending an actual school.

Great service

Great service. Good turnaround time and quality work. Thanks!

One of the most profitable customer bases for any e learning business model are small to medium enterprises. These companies want to get their employees trained at the lowest possible cost. That is only possible through elearning. This enables the employees to receive training while they are in the office and they do not have to take a leave for it.

Another thing that you need to take care of while planning to start an online school business plan is the availability of teachers. If you want to succeed as a new entrant in the industry, you’ll need to hire the best teachers. The best teachers and trainers in the territory are the people who can make the business a success for you.

You also need to look into the way others in the same industry are operating. The way they teach, examine, and certify their students are some of the very important things to get inspiration from.

5.1 Market Trends

As stated earlier there are more than 31,000 e-learning businesses in the US. The market, however, has not always been like this. There were only a handful of distant learning companies operating in the US before the widespread use of the internet. These companies taught through distant lectures on dedicated TV channels and conducted examinations in large cities.

Since the 2000s, the industry started to bloom. It had a growth rate of 7% in 2002. The number and magnitude of e-learning businesses kept going up and the growth rate accelerated over the years. The industry still has a 14.4% growth rate meaning that new entrants still have a chance.

5.2 Marketing Segmentation

In this business writing e learning we’re listing the expected customers of Smart E-learning School:

E-Learning Business Plan - Marketing Segmentationt

5.2.1 People Looking for Skills to Earn

One of the main customers/students of any elearning setup are the people who are looking for a cost-effective way to acquire skills. This segment will makeup the bulk of independent customers at Smart E-learning School.

5.2.2 People Looking to Learn Languages

A substantial portion of the students at Smart E-learning School will be the ones looking to learn new languages. These people will be the high paying ones as language education is expensive.

5.2.3 People Learning Skills as Passion

People also go to elearning schools to learn things they are passionate about. We’ll teach photography and videography to such people. However, people can also learn the same for earning money. We don’t judge anyone at Smart E-learning School.

5.2.4 Small to Medium Enterprises

We will also be providing online training solutions for the companies that cannot have their own training wings. This will make up the largest single market segment by revenue as such clients often need training for a lot of people.

5.3 Business Target

To establish Smart E-learning School as a leading distant learning services provider.
To make some permanent corporate clients and sign long-term training contracts with them.
To start making $26,000 a month by the end of year 3.
To maintain a CSAT score of more than 90%

5.4 Product Pricing

All courses and training programs will be priced as per the competitors. The prices will be kept a little bit lower than competing businesses to earn clients at the start.

Marketing Strategy of E-learning Business

In order to start a successful business any business e learning marketing plan sample must contain a solid marketing strategy. As the elearning market is a saturated one, a lot depends on how well we present the online school business plan.

If you have come this far looking for how to start a e-learning business proposal, you need to know the importance of an effective marketing strategy. We need to highlight the areas where we are stronger than our competitors. Only then we can succeed.

6.1 Competitive Analysis

We will implement modern learning techniques to make our trainings better than what the competition has to offer.
We will be hiring the top-notch professionals of every field to make sure we deliver the best.
We will design innovative training solutions for small to medium enterprises to get permanent clients.

6.2 Sales Strategy

We will use TV commercials, Google Ads, and banners to promote our nascent brand.
We’ll offer discounts in the first 6 months to attract people and advertise the business in turn.
We’ll make specialized plans for corporate clients

6.3 Sales Monthly

E-Learning Business Plan - Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

The next step for this business plan for e learning company is making a list of people needed to effectively run the company. One thing that must be noted here is that this online school business plan is unique. It will be needing both administrators and teachers to run.

7.1 Company Staff

Hazel White will be the owner of the company.
1 Manager Liaison will be needed to connect with the outside world.
4 Language Teachers will be needed, one for each language being offered.
7 Skills Teachers will be needed for all the subjects being offered.
1 IT Expert will be hired to make sure the website runs smooth.
1 Social Media Manager to manage the much-needed social presence of the school.
1 Accountant
1 Technician to upkeep technical equipment.
1 Receptionist

Financial Plan

The final part of this e learning business case will tell how much capital will be needed to start the business. This will cover the amount of money that is needed from the way the execution of the business is started to the day it starts breaking even. Here are some of the costs that must be taken into consideration:

The rent of the place to set up the business in.
The amount needed to purchase office equipment.
The money needed to set up and online portal for the school
Marketing and publicity expenses.
Money required to pay the employees before the company starts generating revenue.

8.1 Important Assumptions

8.2 break-even analysis.

E-Learning Business Plan - Break-even Analysis

8.3 Projected Profit and Loss

E-Learning Business Plan - Profit Monthly

8.3.2 Profit Yearly

E-Learning Business Plan - Profit Yearly

8.3.3 Gross Margin Monthly

E-Learning Business Plan - Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

E-Learning Business Plan - Projected Cash Flow

Download e learning business plan sample in pdf

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Did you find what you are looking for.

Thinking of starting a school or a coaching business? Or is it about vocational school?

Well, no matter what’s your business segment in the education and training sector—you need a solid business plan to turn it into a long-term success.

This library of education and training business plan samples here can inspire and guide you as you begin to plan your business. So, don’t worry; we got you covered on that part.

Let’s learn more about these sample training and education plans, starting with their benefits.

Benefits of using an industry-specific business plan example

Believe it or not, using an industry-specific business plan example is the best and probably the quickest way of writing a business plan.

Doubt it? Hold, this may change your perception; an extended list of the benefits of using an industry-specific business plan template.

Inspiration : Reading a business-specific template can be incredibly helpful in getting content inspiration. Furthermore, it helps you gain insights into how to present your business idea, products, vision, and mission.
Risk-free method : You are taking a reference from a real-life, let’s say, After-school program business plan—so you know this plan has worked in the past or uses a method subscribed by experts.
Deep market understanding : Analyzing and reading such examples can provide clarity and develop a deeper market understanding of complex industry trends and issues you may not know but relate directly to the realities of your business landscape.
Increased credibility : A business plan developed using an example follows a standard business plan format, wisely presents your business, and provides invaluable insights into your business. There’s no question it establishes you as a credible business owner, demonstrating your deep business and market understanding.
Realistic financial projections : Financial forecasting being a critical aspect of your plan, this real-life example can help you better understand how they project their financials—ultimately helping you set realistic projections for your business.

These were the benefits; let’s briefly discuss choosing an education or training business plan template that best suits your business niche.

Choosing an Education or Training Business Plan

This category has business plan templates for various education or tutoring businesses. With many similar business types and templates, you may not find the most suitable one through manual scrolling.

Here are the steps to consider while choosing the most suitable business plan template.

Identify your business type

Are you going to be an online coaching platform? Or a traditional school? Or a general daycare center?

Asking yourself these questions will help you identify your business type, which will help in choosing a niche-specific business plan template.

Once you identify your business type, you can choose between templates for different business segments.

Search for the template

We have an in-built search feature, so you can easily search for a business-specific template using your business name as a key term(e.g., summer camp business plan). Once you have the search results, choose the most suitable one. Simple as that.

Review the example

Look closely at the content of the sample business plan you are considering. Analyze its sections and components to identify relevant as well as unnecessary areas.

Since all the Upmetrics templates are tailored to specific business needs, there won’t be many fundamental customizations. However, a hybrid business model targeting multiple customer segments may require adjustments.

No big deal—you can view and copy sections from other business plan examples or write using AI while customizing a template.

That’s how you find and select the most suitable business plan for educational services. Still haven’t found the perfect business plan example? Here’s the next step for you.

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School Business Plan Template

Written by Dave Lavinsky

School Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their schools.

If you’re unfamiliar with creating a school business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a school business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your school as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a school or grow your existing school, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your school to improve your chances of success. Your school business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Schools

With regards to funding, the main sources of funding for schools are donations and gifts, tuition, personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for schools.

Finish Your Business Plan Today!

How to write a business plan for a school.

If you want to start a school or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your school business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of school you are running and the status. For example, are you a startup, do you have a school that you would like to grow, or are you operating a chain of schools?

Next, provide an overview of each of the subsequent sections of your plan.

Give a brief overview of the school industry.
Discuss the type of school you are operating.
Detail your direct competitors. Give an overview of your target customers.
Provide a snapshot of your marketing strategy. Identify the key members of your team.
Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of school you are operating.

For example, you might specialize in one of the following types of schools:

Private K-12 school : this type of school typically charges tuition, and may be affiliated with a religious organization, or specialize in a particular learning method.
Charter school: this type of school offers primary or secondary education for a tuition, and may receive some public funding, and/or donations. These schools require their students to take state-mandated exams.
Special subject school: this type of school specializes in teaching a specific subject, such as driving, first-aid, self-defense, fine arts, language, or general tutoring.
Preschool: this type of school typically serves children who are aged 3 and 4. These schools prepare young children to enter formal education, and are funded by some combination of tuition, donations, and government grants.

In addition to explaining the type of school you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

When and why did you start the business?
What milestones have you achieved to date? Milestones could include the number of students served, the number of students accepted into elite formal education institutions, etc.
Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the school industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the school industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your school business plan:

How big is the school industry (in dollars)?
Is the market declining or increasing?
Who are the key competitors in the market?
Who are the key suppliers in the market?
What trends are affecting the industry?
What is the industry’s growth forecast over the next 5 – 10 years?
What is the relevant market size? That is, how big is the potential target market for your school? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your school business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families with elementary-aged children, families with high-school-aged children, families with preschool children.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of school you operate. Clearly, families with high schoolers would respond to different marketing promotions than families with preschoolers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other schools.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes public schools, virtual schools, and families who do homeschooling. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

What types of students do they serve?
What type of school are they?
What is their pricing (premium, low, etc.)?
What are they good at?
What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

Will you provide specialized instruction, either in subject or in method?
Will you offer courses or services that your competition doesn’t?
Will you provide better customer service?
Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a school business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of school that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide religious-focused K-8 education, college preparatory courses, or single-subject instruction like driving or fine arts?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the courses and/or extracurricular activities you offer and their prices.

Place : Place refers to the site of your school. Document where your company is situated and mention how the site will impact your success. For example, is your school located in a growing neighborhood, in the city center, or will you operate purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your school marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

Advertise in local papers, radio stations and/or magazines
Reach out to websites
Distribute flyers
Engage in email marketing
Advertise on social media platforms
Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your school, including answering calls, planning and delivering instruction, applying for grants, fundraising, performing administrative tasks, overseeing instructors, handling discipline, scheduling and monitoring extracurricular activities, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to enroll your Xth student, or when you hope to reach $X in revenue. It could also be when you expect to expand your school to a new city.

Management Team

To demonstrate your school’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing schools. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in running a school or experience with public school administration or who has served on a public school board.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you enroll 100 or 1,000 students per semester, and/or offer extracurricular activities? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your school, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a school:

Cost of equipment and supplies
Payroll or salaries paid to staff
Business insurance
Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your school location lease or a list of elective courses or extracurricular activities you will offer.

Writing a business plan for your school is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the school industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful school.

School Business Plan FAQs

What is the easiest way to complete my school business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your school business plan.

How Do You Start a School?

Starting a school is easy with these 14 steps:

Choose the Name for Your School
Create Your School Business Plan
Choose the Legal Structure for Your School
Secure Startup Funding for Your School (If Needed)
Secure a Location for Your Business
Register Your School with the IRS
Open a Business Bank Account
Get a Business Credit Card
Get the Required Business Licenses and Permits
Get Business Insurance for Your School
Buy or Lease the Right School Equipment
Develop Your School Business Marketing Materials
Purchase and Setup the Software Needed to Run Your School
Open for Business

Learn more about how to start your own school .

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Development of the Plan:

At its November 2014 meeting, the Board of Governors Innovation and Online Committee directed that a task force be created to strategically plan for online education in the SUS. President John Hitt, University of Central Florida, agreed to chair the Task Force for Strategic Planning for Online Education, whose membership of thirteen included five university presidents and four provosts, as well as representation from faculty, students, Complete Florida/Florida Virtual Campus, and the Florida College System’s Council of Presidents.

Governor Ned Lautenbach, chair of the Innovation and Online Committee, charged the Task Force with focusing on three primary elements: quality, access, and affordability. The Task Force created workgroups to focus on each of these respective areas, directing them to develop strategies for advancing online education in Florida. The Task Force and its workgroups held a total of 22 meetings to develop the draft Plan. In September 2015, a draft was sent to members of the following groups for their review and feedback:

Council of Academic Vice Presidents (CAVP)
Council of Student Affairs (CSA)
Council for Administrative and Financial Affairs (CAFA)
Florida Virtual Campus, Members Council for Distance Learning and Student Services (FCS and SUS)
Florida College System Council of Presidents
Governmental Relations Staff

On November 4, 2015, the Task Force presented its revised draft Plan to the Board’s Innovation and Online Committee, where it was unanimously approved and forwarded to the Board for its consideration. On November 5, 2015, the Board unanimously approved the Plan. After making revisions to performance indicators and corresponding goals on October 30, 2019, and May 5, 2020, the Board updated the Plan on March 30, 2022.

Task Force Membership

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Education is seeing a gradual transition and expansion to online services. That being said, there’s still a place for innovative and fun educational experiences. Whether you’re inspired to develop efficient online courses or an engaging art or children’s museum, you’ll need a business plan to do it. Check out our assortment of education services sample plans and start your business today.

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How to Write a Business Plan?

Roadmap for Success: At its core, a business plan acts as a strategic guide, providing detailed steps on how your business will achieve its objectives. It helps you navigate the startup phase, manage growth effectively, and tackle unforeseen challenges with a well-thought-out strategy.
Securing Funding: For startups and businesses looking to expand, a business plan is crucial for securing loans or attracting investors. It demonstrates to potential financial backers that your business has a clear vision, a solid strategy for profitability, and a plan for delivering returns on their investment.
Informed Decision-Making: A well-prepared business plan offers valuable insights into your market, competition, and potential challenges. This information is vital for making informed decisions, from day-to-day operations to long-term strategic shifts.
Market Analysis and Strategy: It allows you to conduct an in-depth analysis of your target market, understand customer needs, and position your product or service effectively. The marketing strategy outlined in your business plan helps in identifying the best channels and tactics to reach your audience and achieve market penetration.
Financial Planning: One of the most critical components of a business plan is the financial forecast. It outlines your funding requirements, expected revenue, profit margins, and cash flow projections. This section is essential for budgeting, financial management, and ensuring the financial viability of your business.
Goal Setting and Performance Measurement: A business plan sets clear, measurable goals and objectives. It provides a framework for monitoring performance, measuring success, and making necessary adjustments to stay on track.

Who Can Benefit from Plannit AI?

Aspiring Entrepreneurs: If you're at the idea stage, looking to transform your vision into a viable business, Plannit AI offers the tools and guidance to bring your concept to life. Our platform helps you articulate your business idea, define your target market, and develop a solid plan to turn your dream into reality.
Students and Educators: For students delving into the intricacies of business planning and educators teaching the fundamentals of entrepreneurship, Plannit AI serves as an invaluable resource. It provides a practical, hands-on tool for learning and teaching how to create detailed business plans, analyze markets, and understand financials in a real-world context.
Startup Founders: In the dynamic startup environment, Plannit AI is the ideal partner for founders looking to pivot quickly, secure funding, or understand their competitive landscape. With our AI-driven insights and market analysis tools, startups can make informed decisions and adapt their strategies to thrive in competitive markets.
Small Business Owners: For small business owners seeking to optimize their operations, expand their customer base, or explore new markets, Plannit AI offers targeted solutions. Our platform simplifies the planning process, enabling owners to focus on growth while managing the day-to-day challenges of running their business.
Consultants and Freelancers: Consultants and freelancers specializing in business development, strategic planning, or financial advising will find Plannit AI a powerful addition to their toolkit. It allows them to provide clients with comprehensive, data-driven business plans and strategies, enhancing the value of their services.
Non-Profit Organizations: Leaders of non-profit organizations can leverage Plannit AI to plan initiatives, secure funding, and manage resources more efficiently. Our platform helps non-profits articulate their mission, set achievable goals, and measure their impact, ensuring they can make a difference in their communities.
Innovators and Inventors: Individuals looking to commercialize innovative products or technologies can use Plannit AI to navigate the complexities of bringing new ideas to market. From patent strategies to go-to-market plans, our platform covers all bases, ensuring innovators can focus on what they do best.
Small Business Development Centers (SBDCs) and Government Agencies: Government and SBA backed entities can greatly benefit from integrating Plannit AI into their services, enhancing their ability to support a larger number of clients more efficiently. By facilitating quicker, more in-depth business plan development, these organizations can spend more time assisting with plan execution and less time on creation, ultimately serving their communities more effectively.
Anyone with a Business Idea: Ultimately, Plannit AI is for anyone with a business idea, regardless of industry, experience, or stage of business development. Our mission is to democratize business planning, making it accessible, understandable, and actionable for everyone.

Why is Plannit AI the best choice for an AI business planning software?

Interactive Questionnaire and ChatGPT Integration: Plannit AI transforms the business planning process into an engaging conversation. Through our advanced ChatGPT integration, we offer a questionnaire that dynamically adapts to your responses, ensuring your plan is personalized, comprehensive, and aligned with your business goals.
Dynamic Planning Environment: Unlike static templates provided by many, Plannit AI introduces a living platform that grows with your business. It features real-time updates, strategic insights, and a feedback mechanism that keeps your business plan current and actionable.
Extensive Educational Resources: Our Education Center is packed with articles, guides, and sample plans to bolster your planning process. It's designed to arm you with the knowledge to navigate the complexities of your industry confidently.
Enhanced Collaboration and Customization: Recognizing the collaborative essence of business planning, Plannit AI supports team efforts with multi-user editing, annotations, and feedback features, ensuring a comprehensive approach to your strategy.
Customer Success Stories: Our users' achievements are a testament to Plannit AI's effectiveness. These success stories illustrate how diverse businesses have utilized our platform for strategic planning and growth.
Tailored Business Plan Creation: Our platform stands out with its tailored approach, featuring customizable templates that directly cater to your business type and industry, making plan creation straightforward and relevant.

How can ChatGPT help me to create business plans?

Content Generation:: ChatGPT helps draft various sections of a business plan, from executive summaries to marketing strategies, by providing structured and coherent text based on the prompts given.
Strategic Insights: It can offer suggestions on business strategies by analyzing trends and providing examples from a wide range of industries.
Financial Planning: While it can't replace professional financial advice, ChatGPT can guide the structure of financial projections and statements, helping you consider important financial aspects of your plan.

Take The First Step Towards Success With our AI-Generated Business Plans

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President’s corner: How John Nicklow keeps ‘Florida’s STEM University’ nimble in changing times

John Nicklow felt heavy when he learned about the recent bridge collapse in Baltimore . But as an academic leader in civil engineering and the president of Florida Tech Institute of Technology, the wreckage piqued his interest. Could this have been prevented? Was the bridge’s construction material sound at the time of the cargo ship collision?

“When you drive across a bridge in the morning, you want it to have been designed by an engineer who has experience in hands-on work with concrete and steel,” he says.

Nicklow mused on the pros and cons of meeting students where they are via emerging online learning modalities versus traditional in-person methods. In his perspective, the two are merging. The line between online and in-person learning has blurred, and Nicklow believes this is the step in the right direction to match the pace of busy students.

Innovative programming modalities represent the tip of the iceberg for what Nicklow is looking to implement after Florida Tech enrolled its largest first-year enrollment class this past fall, exceeding 1,000 students since the institution opened in 1958. As confident as the president is in the mission of Florida’s premiere STEM school, he understands how nimble it must be as it approaches a changing higher education and workforce landscape.

More from UB: The ‘now’ of education: Faculty, admins talk maximizing AI and building guardrails

Moving beyond the strategic plan

Nicklow stepped into Florida Tech in July 2023 following a successful eight-year run at the University of New Orleans. As most presidents do in their first year at an institution, he’s crafting its strategic plan. However, the way he moves about creating it may differ from most. Time and time again, Nicklow has seen meticulously created strategic plans collect dust on a shelf, neglected by the very people who painstakingly crafted them. The world is simply moving too fast to stay bound to old ideas.

Enter the “action plan,” Nicklow’s evolution of the old tried objective-based milestone. It’s designed to be updated and revised regularly to reflect the needs of an evolving higher-education institution. It’s alive and beckons for reinvention as the world around it changes.

“A strategic plan is somewhat useless today,” Nicklow says. “Our industry partners are changing rapidly, so our plan better as well.”

Higher education experienced a mightily disruptive force break onto the scene in November 2022 through generative AI. Nicklow credits this action plan’s “living” nature to helping the institution quickly scale up its embrace of AI. Florida Tech’s AI task force has evolved from focusing solely on academic integrity to exploring how the technology can be infused into non-STEM curricula.

“I put it like this when talking to faculty: Our students aren’t slow to pick it up. How are we reacting to it?” he says. “It can’t be by setting up a barrier and resisting the movement.”

How the president helps separate Florida Tech from the competition

Endearingly regarded as Florida’s STEM university, Florida Tech faces competition from the state’s flagship, the University of Florida, and other larger institutions offering its own quality skills-based career pathways. However, Nicklow doesn’t need too much reassurance on what sets Florida Tech apart from the rest. Last week, while sitting on his patio with family, he looked up and saw a rocket shoot through Florida’s luscious blue skies above the Gulf Coast. The next day, he walked to the beach.

Located on the “Space Coast,” students neighbor Kennedy Space Center, SpaceX, Lockheed Martin, Embraer, Blue Origin and the United Launch Alliance. With close proximity to an exciting industry and in one of the top-ranked places to live by the beach , students are naturally drawn in.

“The university is in a very appealing location for students and families,” he says. “We’re such an asset here, and with a tremendous influx of industry, we are the talent pipeline.”

Florida Tech ensures its marketing teams take advantage of these qualities through multimedia campaigns across TV, print and social media platforms.

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Hamas Took Her, and Still Has Her Husband

The story of one family at the center of the war in gaza..

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Hosted by Sabrina Tavernise

Produced by Lynsea Garrison and Mooj Zadie

With Rikki Novetsky and Shannon Lin

Edited by Michael Benoist

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Engineered by Alyssa Moxley

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Warning: this episode contains descriptions of violence.

It’s been nearly six months since the Hamas-led attacks on Israel, when militants took more than 200 hostages into Gaza.

In a village called Nir Oz, near the border, one quarter of residents were either killed or taken hostage. Yocheved Lifshitz and her husband, Oded Lifshitz, were among those taken.

Today, Yocheved and her daughter Sharone tell their story.

On today’s episode

Yocheved Lifshitz, a former hostage.

Sharone Lifshitz, daughter of Yocheved and Oded Lifshitz.

A group of people are holding up signs in Hebrew with photos of a man. In the front is a woman with short hair and glasses.

Background reading

Yocheved Lifshitz was beaten and held in tunnels built by Hamas for 17 days.

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We aim to make transcripts available the next workday after an episode’s publication. You can find them at the top of the page.

Fact-checking by Susan Lee .

Additional music by Oded Lifshitz.

Translations by Gabby Sobelman .

Special thanks to Menachem Rosenberg, Gershom Gorenberg , Gabby Sobelman , Yotam Shabtie, and Patrick Kingsley .

The Daily is made by Rachel Quester, Lynsea Garrison, Clare Toeniskoetter, Paige Cowett, Michael Simon Johnson, Brad Fisher, Chris Wood, Jessica Cheung, Stella Tan, Alexandra Leigh Young, Lisa Chow, Eric Krupke, Marc Georges, Luke Vander Ploeg, M.J. Davis Lin, Dan Powell, Sydney Harper, Mike Benoist, Liz O. Baylen, Asthaa Chaturvedi, Rachelle Bonja, Diana Nguyen, Marion Lozano, Corey Schreppel, Rob Szypko, Elisheba Ittoop, Mooj Zadie, Patricia Willens, Rowan Niemisto, Jody Becker, Rikki Novetsky, John Ketchum, Nina Feldman, Will Reid, Carlos Prieto, Ben Calhoun, Susan Lee, Lexie Diao, Mary Wilson, Alex Stern, Dan Farrell, Sophia Lanman, Shannon Lin, Diane Wong, Devon Taylor, Alyssa Moxley, Summer Thomad, Olivia Natt, Daniel Ramirez and Brendan Klinkenberg.

Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly. Special thanks to Sam Dolnick, Paula Szuchman, Lisa Tobin, Larissa Anderson, Julia Simon, Sofia Milan, Mahima Chablani, Elizabeth Davis-Moorer, Jeffrey Miranda, Renan Borelli, Maddy Masiello, Isabella Anderson and Nina Lassam.

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PDF Business Plan Development for Online Learning
Business Plan Development for Online Learning This is a project planning guide for teams developing online learning environments. All of the components relate to each other and are organized in a way that encourages teams to discuss and determine which of the aspects fit with their online project. This planning guide is most helpful when
How To Start Your First eLearning Business
In the next section, we're going to look at how you can start your own eLearning business, starting with choosing the right business plan. The 3 Types Of eLearning Business Plans. There are 3 different types of eLearning business plan you can use: The "night school" model; The "academy" model ; The "combined" model; Let's take a ...
8 Steps to Building an Online Course Business (+ Business Plan Template)
Millions of people are purchasing online courses, inside and outside of the traditional education system, in order to upgrade their knowledge and skills. Skip ahead: Step 1: Decide what to teach. Step 2: Create a business plan for your online training business. Step 3: Validate market demand.
Online Educational Website Business Plan [Sample Template for 2022]
A Sample Online Educational Website Business Plan Template. 1. Industry Overview. Operators in the Online Educational industry comprises of institutions that basically deliver online education to students. In order to be considered as an online educational provider firm, over 80 percent of the course or unit content offered by your firm has to ...
Online Education Business Plan Examples
Online Education Business Plans. The need for online educational courses continues to rise as more and more online education platforms emerge. You can embrace online education by developing and selling your own digital courses through these platforms or to businesses looking to grow their content. To successfully launch your new venture you ...
How to Start an E-Learning Business
As per data from Supplygem, every dollar spent on e-learning makes companies back $30 in productivity, and 93 percent of companies say they plan to adopt online learning in the near future.
How to Start and Manage an Online Training and Education Business
1. Blended Learning: Learner's attention span is always an area of concern for online learning businesses. As a result, the traditional forms of self-paced learning have been replaced with blended learning where part of the learning happens online and a part of it is conducted in a typical classroom environment. Typically, the teaching happens online while the assessments are conducted ...
How to Start an Online Teaching Business
Monitoring students' progress. Staying up to date with new teaching methods and the latest trends in online teaching. Preparing quotes, handling payments and creating invoices. Advertising and marketing (to grow your business and encourage new student sign-up). Completing business and administrative tasks.
How To Build An Elearning Business In 2024: Six Approaches ...
Thus, now is an excellent time to start your own e-learning or training business, given the worldwide demand for online and distance learning. However, implementing an e-learning business plan is no easy feat. The key to achieving success is to try things no one else has. Consider Cathy More and her ilk as an example. Cathy is a well-known ...
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Whether you're starting your online course business from scratch, or ready to scale up, this collection of templates and advice will help you get there quicker! Download for: 7 steps to creating a business plan. Business model canvas templates. Scaling up analysis templates.
How to Launch Your Education Business Successfully
Building a Robust Business Plan. A well-crafted business plan is your roadmap to success in the education industry. It should outline your vision, mission, financial projections, marketing strategies, and operational plans. A comprehensive business plan not only helps you stay organized and focused but also is essential when seeking funding or ...
E-learning Business Plan Sample
2.4 Business Target. The subjective target of this online school business plan is to create a reputable name in the elearning industry. However, we've set the following objective targets: Enroll 5,000 students within the first 6 months. Generate a revenue of $0.3 million per annum by the end of year 3.
Educational Website Business Plan Example
Executive Summary. One Week At A Time is a website business based in Lexington, Kentucky that is owned and operated by Frank Williams. The website aims to educate people on how they can help the Earth and lessen their environmental impact by accomplishing one task each week for 52 weeks. The tasks are simple and will show people how easily they ...
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Art School Museum Business Plan. Dog Obedience School Business Plan. Driving School Business Plan. Martial Arts School Business Plan. The more you learn, the more you grow! Get prepared with our sample business plans for education, preparation, vocational, and other training-related businesses.
PDF BUSINESS MODELS FOR ONLINE EDUCATION
Colorado State Division of Continuing Education (DCE) is a self-supporting unit that develops and delivers distance education degrees and certificate programs, credit and noncredit courses, and custom training for businesses and industry. DCE has been offering distance education since 1967 and adult education programs in Denver for more than 20 ...
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In summary, here are 10 of our most popular business plan courses. Create a business mind map with Coggle: Coursera Project Network. Create a Business proposal with Visme for businesses: Coursera Project Network. Launch Your Online Business: The State University of New York. Entrepreneurship: University of Pennsylvania.
School Business Plan Template [Updated 2024]
Marketing Plan. Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a school business plan, your marketing strategy should include the following: Product: In the product section, you should reiterate the type of school that you documented in your company overview.
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Strategic planning: Delve into strategic thinking and planning covering topics such as setting goals and objectives, creating action plans, and assessing risks and opportunities. Business planning courses can also teach you valuable skills including critical thinking, communication, and research skills that you can apply to your professional life.
2025 Strategic Plan for Online Education
2025 Strategic Plan for Online Education. Online education allows the State University System (SUS) of Florida to expand its portfolio of offerings to meet the needs of its diverse constituent base. Increased and convenient access to higher education, regardless of where students may live or their family or work obligations, helps to create a ...
Education Services Business Plan Examples
Weight Loss Seminars Business Plan. Brushy Mountain Retreat offers a series of workshop programs teaching a practical, livable, healthy livestyle approach to weight management. Education is seeing a gradual transition and expansion to online services. That being said, there's still a place for innovative and fun educational experiences.
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More Than A Business Plan Template Claim Your Business Plan. Plannit.ai is an AI-driven business planning platform that helps entrepreneurs, business owners, students and business consultants create professional business plans in minutes. Answer questions about your vision and generate a full professional business plan.
14 Benefits of Online Learning: Advantages to Online Classes
10. Ability to Gain Technical Skills. Also among the advantages to online learning: You will gain technical skills that will benefit you in and out of the classroom. You will learn about how to use different hardware and software (like Zoom or Google Hangouts).
President Nicklow keeps Florida Tech nimble in changing times
It's alive and beckons for reinvention as the world around it changes. "A strategic plan is somewhat useless today," Nicklow says. "Our industry partners are changing rapidly, so our plan had better as well.". Higher education experienced a mightily disruptive force break onto the scene in November 2022 through generative AI.
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Birmingham-Southern announces abrupt closure
A Sudden Closure. After 168 years in business, Birmingham-Southern is suddenly in its last semester. The Board of Trustees voted unanimously Tuesday to close the institution on May 31. "This is a tragic day for the College, our students, our employees, and our alumni. But it is also a terrible day for Birmingham, for the neighborhoods who ...
Hamas Took Her, and Still Has Her Husband
Hamas Took Her, and Still Has Her Husband. The story of one family at the center of the war in Gaza. March 29, 2024. Share full article. 6. Hosted by Sabrina Tavernise. Produced by Lynsea Garrison ...