successful business planning

How to make a business plan

Table of Contents

How to make a good business plan: step-by-step guide.

A business plan is a strategic roadmap used to navigate the challenging journey of entrepreneurship. It's the foundation upon which you build a successful business.

A well-crafted business plan can help you define your vision, clarify your goals, and identify potential problems before they arise.

But where do you start? How do you create a business plan that sets you up for success?

This article will explore the step-by-step process of creating a comprehensive business plan.

What is a business plan?

A business plan is a formal document that outlines a business's objectives, strategies, and operational procedures. It typically includes the following information about a company:

Products or services

Target market

Competitors

Marketing and sales strategies

Financial plan

Management team

A business plan serves as a roadmap for a company's success and provides a blueprint for its growth and development. It helps entrepreneurs and business owners organize their ideas, evaluate the feasibility, and identify potential challenges and opportunities.

As well as serving as a guide for business owners, a business plan can attract investors and secure funding. It demonstrates the company's understanding of the market, its ability to generate revenue and profits, and its strategy for managing risks and achieving success.

Business plan vs. business model canvas

A business plan may seem similar to a business model canvas, but each document serves a different purpose.

A business model canvas is a high-level overview that helps entrepreneurs and business owners quickly test and iterate their ideas. It is often a one-page document that briefly outlines the following:

Key partnerships

Key activities

Key propositions

Customer relationships

Customer segments

Key resources

Cost structure

Revenue streams

On the other hand, a Business Plan Template provides a more in-depth analysis of a company's strategy and operations. It is typically a lengthy document and requires significant time and effort to develop.

A business model shouldn’t replace a business plan, and vice versa. Business owners should lay the foundations and visually capture the most important information with a Business Model Canvas Template . Because this is a fast and efficient way to communicate a business idea, a business model canvas is a good starting point before developing a more comprehensive business plan.

A business plan can aim to secure funding from investors or lenders, while a business model canvas communicates a business idea to potential customers or partners.

Why is a business plan important?

A business plan is crucial for any entrepreneur or business owner wanting to increase their chances of success.

Here are some of the many benefits of having a thorough business plan.

Helps to define the business goals and objectives

A business plan encourages you to think critically about your goals and objectives. Doing so lets you clearly understand what you want to achieve and how you plan to get there.

A well-defined set of goals, objectives, and key results also provides a sense of direction and purpose, which helps keep business owners focused and motivated.

Guides decision-making

A business plan requires you to consider different scenarios and potential problems that may arise in your business. This awareness allows you to devise strategies to deal with these issues and avoid pitfalls.

With a clear plan, entrepreneurs can make informed decisions aligning with their overall business goals and objectives. This helps reduce the risk of making costly mistakes and ensures they make decisions with long-term success in mind.

Attracts investors and secures funding

Investors and lenders often require a business plan before considering investing in your business. A document that outlines the company's goals, objectives, and financial forecasts can help instill confidence in potential investors and lenders.

A well-written business plan demonstrates that you have thoroughly thought through your business idea and have a solid plan for success.

Identifies potential challenges and risks

A business plan requires entrepreneurs to consider potential challenges and risks that could impact their business. For example:

Is there enough demand for my product or service?

Will I have enough capital to start my business?

Is the market oversaturated with too many competitors?

What will happen if my marketing strategy is ineffective?

By identifying these potential challenges, entrepreneurs can develop strategies to mitigate risks and overcome challenges. This can reduce the likelihood of costly mistakes and ensure the business is well-positioned to take on any challenges.

Provides a basis for measuring success

A business plan serves as a framework for measuring success by providing clear goals and financial projections . Entrepreneurs can regularly refer to the original business plan as a benchmark to measure progress. By comparing the current business position to initial forecasts, business owners can answer questions such as:

Are we where we want to be at this point?

Did we achieve our goals?

If not, why not, and what do we need to do?

After assessing whether the business is meeting its objectives or falling short, business owners can adjust their strategies as needed.

How to make a business plan step by step

The steps below will guide you through the process of creating a business plan and what key components you need to include.

1. Create an executive summary

Start with a brief overview of your entire plan. The executive summary should cover your business plan's main points and key takeaways.

Keep your executive summary concise and clear with the Executive Summary Template . The simple design helps readers understand the crux of your business plan without reading the entire document.

2. Write your company description

Provide a detailed explanation of your company. Include information on what your company does, the mission statement, and your vision for the future.

Provide additional background information on the history of your company, the founders, and any notable achievements or milestones.

3. Conduct a market analysis

Conduct an in-depth analysis of your industry, competitors, and target market. This is best done with a SWOT analysis to identify your strengths, weaknesses, opportunities, and threats. Next, identify your target market's needs, demographics, and behaviors.

Use the Competitive Analysis Template to brainstorm answers to simple questions like:

What does the current market look like?

Who are your competitors?

What are they offering?

What will give you a competitive advantage?

Who is your target market?

What are they looking for and why?

How will your product or service satisfy a need?

These questions should give you valuable insights into the current market and where your business stands.

4. Describe your products and services

Provide detailed information about your products and services. This includes pricing information, product features, and any unique selling points.

Use the Product/Market Fit Template to explain how your products meet the needs of your target market. Describe what sets them apart from the competition.

5. Design a marketing and sales strategy

Outline how you plan to promote and sell your products. Your marketing strategy and sales strategy should include information about your:

Pricing strategy

Advertising and promotional tactics

Sales channels

The Go to Market Strategy Template is a great way to visually map how you plan to launch your product or service in a new or existing market.

6. Determine budget and financial projections

Document detailed information on your business’ finances. Describe the current financial position of the company and how you expect the finances to play out.

Some details to include in this section are:

Startup costs

Revenue projections

Profit and loss statement

Funding you have received or plan to receive

Strategy for raising funds

7. Set the organization and management structure

Define how your company is structured and who will be responsible for each aspect of the business. Use the Business Organizational Chart Template to visually map the company’s teams, roles, and hierarchy.

As well as the organization and management structure, discuss the legal structure of your business. Clarify whether your business is a corporation, partnership, sole proprietorship, or LLC.

8. Make an action plan

At this point in your business plan, you’ve described what you’re aiming for. But how are you going to get there? The Action Plan Template describes the following steps to move your business plan forward. Outline the next steps you plan to take to bring your business plan to fruition.

Types of business plans

Several types of business plans cater to different purposes and stages of a company's lifecycle. Here are some of the most common types of business plans.

Startup business plan

A startup business plan is typically an entrepreneur's first business plan. This document helps entrepreneurs articulate their business idea when starting a new business.

Not sure how to make a business plan for a startup? It’s pretty similar to a regular business plan, except the primary purpose of a startup business plan is to convince investors to provide funding for the business. A startup business plan also outlines the potential target market, product/service offering, marketing plan, and financial projections.

Strategic business plan

A strategic business plan is a long-term plan that outlines a company's overall strategy, objectives, and tactics. This type of strategic plan focuses on the big picture and helps business owners set goals and priorities and measure progress.

The primary purpose of a strategic business plan is to provide direction and guidance to the company's management team and stakeholders. The plan typically covers a period of three to five years.

Operational business plan

An operational business plan is a detailed document that outlines the day-to-day operations of a business. It focuses on the specific activities and processes required to run the business, such as:

Organizational structure

Staffing plan

Production plan

Quality control

Inventory management

Supply chain

The primary purpose of an operational business plan is to ensure that the business runs efficiently and effectively. It helps business owners manage their resources, track their performance, and identify areas for improvement.

Growth-business plan

A growth-business plan is a strategic plan that outlines how a company plans to expand its business. It helps business owners identify new market opportunities and increase revenue and profitability. The primary purpose of a growth-business plan is to provide a roadmap for the company's expansion and growth.

The 3 Horizons of Growth Template is a great tool to identify new areas of growth. This framework categorizes growth opportunities into three categories: Horizon 1 (core business), Horizon 2 (emerging business), and Horizon 3 (potential business).

One-page business plan

A one-page business plan is a condensed version of a full business plan that focuses on the most critical aspects of a business. It’s a great tool for entrepreneurs who want to quickly communicate their business idea to potential investors, partners, or employees.

A one-page business plan typically includes sections such as business concept, value proposition, revenue streams, and cost structure.

Best practices for how to make a good business plan

Here are some additional tips for creating a business plan:

Use a template

A template can help you organize your thoughts and effectively communicate your business ideas and strategies. Starting with a template can also save you time and effort when formatting your plan.

Miro’s extensive library of customizable templates includes all the necessary sections for a comprehensive business plan. With our templates, you can confidently present your business plans to stakeholders and investors.

Be practical

Avoid overestimating revenue projections or underestimating expenses. Your business plan should be grounded in practical realities like your budget, resources, and capabilities.

Be specific

Provide as much detail as possible in your business plan. A specific plan is easier to execute because it provides clear guidance on what needs to be done and how. Without specific details, your plan may be too broad or vague, making it difficult to know where to start or how to measure success.

Be thorough with your research

Conduct thorough research to fully understand the market, your competitors, and your target audience . By conducting thorough research, you can identify potential risks and challenges your business may face and develop strategies to mitigate them.

Get input from others

It can be easy to become overly focused on your vision and ideas, leading to tunnel vision and a lack of objectivity. By seeking input from others, you can identify potential opportunities you may have overlooked.

Review and revise regularly

A business plan is a living document. You should update it regularly to reflect market, industry, and business changes. Set aside time for regular reviews and revisions to ensure your plan remains relevant and effective.

Create a winning business plan to chart your path to success

Starting or growing a business can be challenging, but it doesn't have to be. Whether you're a seasoned entrepreneur or just starting, a well-written business plan can make or break your business’ success.

The purpose of a business plan is more than just to secure funding and attract investors. It also serves as a roadmap for achieving your business goals and realizing your vision. With the right mindset, tools, and strategies, you can develop a visually appealing, persuasive business plan.

Ready to make an effective business plan that works for you? Check out our library of ready-made strategy and planning templates and chart your path to success.

Get on board in seconds

Join thousands of teams using Miro to do their best work yet.

Step-by-Step Guide to Writing a Simple Business Plan

By Joe Weller | October 11, 2021

• Share on Facebook
• Share on Twitter
• Share on LinkedIn

Link copied

A business plan is the cornerstone of any successful company, regardless of size or industry. This step-by-step guide provides information on writing a business plan for organizations at any stage, complete with free templates and expert advice. 

Included on this page, you’ll find a step-by-step guide to writing a business plan and a chart to identify which type of business plan you should write . Plus, find information on how a business plan can help grow a business and expert tips on writing one .

What Is a Business Plan?

A business plan is a document that communicates a company’s goals and ambitions, along with the timeline, finances, and methods needed to achieve them. Additionally, it may include a mission statement and details about the specific products or services offered.

A business plan can highlight varying time periods, depending on the stage of your company and its goals. That said, a typical business plan will include the following benchmarks:

• Product goals and deadlines for each month
• Monthly financials for the first two years
• Profit and loss statements for the first three to five years
• Balance sheet projections for the first three to five years

Startups, entrepreneurs, and small businesses all create business plans to use as a guide as their new company progresses. Larger organizations may also create (and update) a business plan to keep high-level goals, financials, and timelines in check.

While you certainly need to have a formalized outline of your business’s goals and finances, creating a business plan can also help you determine a company’s viability, its profitability (including when it will first turn a profit), and how much money you will need from investors. In turn, a business plan has functional value as well: Not only does outlining goals help keep you accountable on a timeline, it can also attract investors in and of itself and, therefore, act as an effective strategy for growth.

For more information, visit our comprehensive guide to writing a strategic plan or download free strategic plan templates . This page focuses on for-profit business plans, but you can read our article with nonprofit business plan templates .

Business Plan Steps

The specific information in your business plan will vary, depending on the needs and goals of your venture, but a typical plan includes the following ordered elements:

• Executive summary
• Description of business
• Market analysis
• Competitive analysis
• Description of organizational management
• Description of product or services
• Marketing plan
• Sales strategy
• Funding details (or request for funding)
• Financial projections

If your plan is particularly long or complicated, consider adding a table of contents or an appendix for reference. For an in-depth description of each step listed above, read “ How to Write a Business Plan Step by Step ” below.

Broadly speaking, your audience includes anyone with a vested interest in your organization. They can include potential and existing investors, as well as customers, internal team members, suppliers, and vendors.

Do I Need a Simple or Detailed Plan?

Your business’s stage and intended audience dictates the level of detail your plan needs. Corporations require a thorough business plan — up to 100 pages. Small businesses or startups should have a concise plan focusing on financials and strategy.

How to Choose the Right Plan for Your Business

In order to identify which type of business plan you need to create, ask: “What do we want the plan to do?” Identify function first, and form will follow.

Use the chart below as a guide for what type of business plan to create:

Is the Order of Your Business Plan Important?

There is no set order for a business plan, with the exception of the executive summary, which should always come first. Beyond that, simply ensure that you organize the plan in a way that makes sense and flows naturally.

The Difference Between Traditional and Lean Business Plans

A traditional business plan follows the standard structure — because these plans encourage detail, they tend to require more work upfront and can run dozens of pages. A Lean business plan is less common and focuses on summarizing critical points for each section. These plans take much less work and typically run one page in length.

In general, you should use a traditional model for a legacy company, a large company, or any business that does not adhere to Lean (or another Agile method ). Use Lean if you expect the company to pivot quickly or if you already employ a Lean strategy with other business operations. Additionally, a Lean business plan can suffice if the document is for internal use only. Stick to a traditional version for investors, as they may be more sensitive to sudden changes or a high degree of built-in flexibility in the plan.

How to Write a Business Plan Step by Step

Writing a strong business plan requires research and attention to detail for each section. Below, you’ll find a 10-step guide to researching and defining each element in the plan.

Step 1: Executive Summary

The executive summary will always be the first section of your business plan. The goal is to answer the following questions:

• What is the vision and mission of the company?
• What are the company’s short- and long-term goals?

See our  roundup of executive summary examples and templates for samples. Read our executive summary guide to learn more about writing one.

Step 2: Description of Business

The goal of this section is to define the realm, scope, and intent of your venture. To do so, answer the following questions as clearly and concisely as possible:

• What business are we in?
• What does our business do?

Step 3: Market Analysis

In this section, provide evidence that you have surveyed and understand the current marketplace, and that your product or service satisfies a niche in the market. To do so, answer these questions:

• Who is our customer? 
• What does that customer value?

Step 4: Competitive Analysis

In many cases, a business plan proposes not a brand-new (or even market-disrupting) venture, but a more competitive version — whether via features, pricing, integrations, etc. — than what is currently available. In this section, answer the following questions to show that your product or service stands to outpace competitors:

• Who is the competition? 
• What do they do best? 
• What is our unique value proposition?

Step 5: Description of Organizational Management

In this section, write an overview of the team members and other key personnel who are integral to success. List roles and responsibilities, and if possible, note the hierarchy or team structure.

Step 6: Description of Products or Services

In this section, clearly define your product or service, as well as all the effort and resources that go into producing it. The strength of your product largely defines the success of your business, so it’s imperative that you take time to test and refine the product before launching into marketing, sales, or funding details.

Questions to answer in this section are as follows:

• What is the product or service?
• How do we produce it, and what resources are necessary for production?

Step 7: Marketing Plan

In this section, define the marketing strategy for your product or service. This doesn’t need to be as fleshed out as a full marketing plan , but it should answer basic questions, such as the following:

• Who is the target market (if different from existing customer base)?
• What channels will you use to reach your target market?
• What resources does your marketing strategy require, and do you have access to them?
• If possible, do you have a rough estimate of timeline and budget?
• How will you measure success?

Step 8: Sales Plan

Write an overview of the sales strategy, including the priorities of each cycle, steps to achieve these goals, and metrics for success. For the purposes of a business plan, this section does not need to be a comprehensive, in-depth sales plan , but can simply outline the high-level objectives and strategies of your sales efforts. 

Start by answering the following questions:

• What is the sales strategy?
• What are the tools and tactics you will use to achieve your goals?
• What are the potential obstacles, and how will you overcome them?
• What is the timeline for sales and turning a profit?
• What are the metrics of success?

Step 9: Funding Details (or Request for Funding)

This section is one of the most critical parts of your business plan, particularly if you are sharing it with investors. You do not need to provide a full financial plan, but you should be able to answer the following questions:

• How much capital do you currently have? How much capital do you need?
• How will you grow the team (onboarding, team structure, training and development)?
• What are your physical needs and constraints (space, equipment, etc.)?

Step 10: Financial Projections

Apart from the fundraising analysis, investors like to see thought-out financial projections for the future. As discussed earlier, depending on the scope and stage of your business, this could be anywhere from one to five years. 

While these projections won’t be exact — and will need to be somewhat flexible — you should be able to gauge the following:

• How and when will the company first generate a profit?
• How will the company maintain profit thereafter?

Business Plan Template

Download Business Plan Template

Microsoft Excel | Smartsheet

This basic business plan template has space for all the traditional elements: an executive summary, product or service details, target audience, marketing and sales strategies, etc. In the finances sections, input your baseline numbers, and the template will automatically calculate projections for sales forecasting, financial statements, and more.

For templates tailored to more specific needs, visit this business plan template roundup or download a fill-in-the-blank business plan template to make things easy. 

If you are looking for a particular template by file type, visit our pages dedicated exclusively to Microsoft Excel , Microsoft Word , and Adobe PDF business plan templates.

How to Write a Simple Business Plan

A simple business plan is a streamlined, lightweight version of the large, traditional model. As opposed to a one-page business plan , which communicates high-level information for quick overviews (such as a stakeholder presentation), a simple business plan can exceed one page.

Below are the steps for creating a generic simple business plan, which are reflected in the template below .

• Write the Executive Summary This section is the same as in the traditional business plan — simply offer an overview of what’s in the business plan, the prospect or core offering, and the short- and long-term goals of the company. 
• Add a Company Overview Document the larger company mission and vision. 
• Provide the Problem and Solution In straightforward terms, define the problem you are attempting to solve with your product or service and how your company will attempt to do it. Think of this section as the gap in the market you are attempting to close.
• Identify the Target Market Who is your company (and its products or services) attempting to reach? If possible, briefly define your buyer personas .
• Write About the Competition In this section, demonstrate your knowledge of the market by listing the current competitors and outlining your competitive advantage.
• Describe Your Product or Service Offerings Get down to brass tacks and define your product or service. What exactly are you selling?
• Outline Your Marketing Tactics Without getting into too much detail, describe your planned marketing initiatives.
• Add a Timeline and the Metrics You Will Use to Measure Success Offer a rough timeline, including milestones and key performance indicators (KPIs) that you will use to measure your progress.
• Include Your Financial Forecasts Write an overview of your financial plan that demonstrates you have done your research and adequate modeling. You can also list key assumptions that go into this forecasting. 
• Identify Your Financing Needs This section is where you will make your funding request. Based on everything in the business plan, list your proposed sources of funding, as well as how you will use it.

Simple Business Plan Template

Download Simple Business Plan Template

Microsoft Excel |  Microsoft Word | Adobe PDF  | Smartsheet

Use this simple business plan template to outline each aspect of your organization, including information about financing and opportunities to seek out further funding. This template is completely customizable to fit the needs of any business, whether it’s a startup or large company.

Read our article offering free simple business plan templates or free 30-60-90-day business plan templates to find more tailored options. You can also explore our collection of one page business templates . 

How to Write a Business Plan for a Lean Startup

A Lean startup business plan is a more Agile approach to a traditional version. The plan focuses more on activities, processes, and relationships (and maintains flexibility in all aspects), rather than on concrete deliverables and timelines.

While there is some overlap between a traditional and a Lean business plan, you can write a Lean plan by following the steps below:

• Add Your Value Proposition Take a streamlined approach to describing your product or service. What is the unique value your startup aims to deliver to customers? Make sure the team is aligned on the core offering and that you can state it in clear, simple language.
• List Your Key Partners List any other businesses you will work with to realize your vision, including external vendors, suppliers, and partners. This section demonstrates that you have thoughtfully considered the resources you can provide internally, identified areas for external assistance, and conducted research to find alternatives.
• Note the Key Activities Describe the key activities of your business, including sourcing, production, marketing, distribution channels, and customer relationships.
• Include Your Key Resources List the critical resources — including personnel, equipment, space, and intellectual property — that will enable you to deliver your unique value.
• Identify Your Customer Relationships and Channels In this section, document how you will reach and build relationships with customers. Provide a high-level map of the customer experience from start to finish, including the spaces in which you will interact with the customer (online, retail, etc.). 
• Detail Your Marketing Channels Describe the marketing methods and communication platforms you will use to identify and nurture your relationships with customers. These could be email, advertising, social media, etc.
• Explain the Cost Structure This section is especially necessary in the early stages of a business. Will you prioritize maximizing value or keeping costs low? List the foundational startup costs and how you will move toward profit over time.
• Share Your Revenue Streams Over time, how will the company make money? Include both the direct product or service purchase, as well as secondary sources of revenue, such as subscriptions, selling advertising space, fundraising, etc.

Lean Business Plan Template for Startups

Download Lean Business Plan Template for Startups

Microsoft Word | Adobe PDF

Startup leaders can use this Lean business plan template to relay the most critical information from a traditional plan. You’ll find all the sections listed above, including spaces for industry and product overviews, cost structure and sources of revenue, and key metrics, and a timeline. The template is completely customizable, so you can edit it to suit the objectives of your Lean startups.

See our wide variety of  startup business plan templates for more options.

How to Write a Business Plan for a Loan

A business plan for a loan, often called a loan proposal , includes many of the same aspects of a traditional business plan, as well as additional financial documents, such as a credit history, a loan request, and a loan repayment plan.

In addition, you may be asked to include personal and business financial statements, a form of collateral, and equity investment information.

Download free financial templates to support your business plan.

Tips for Writing a Business Plan

Outside of including all the key details in your business plan, you have several options to elevate the document for the highest chance of winning funding and other resources. Follow these tips from experts:.

• Keep It Simple: Avner Brodsky , the Co-Founder and CEO of Lezgo Limited, an online marketing company, uses the acronym KISS (keep it short and simple) as a variation on this idea. “The business plan is not a college thesis,” he says. “Just focus on providing the essential information.”
• Do Adequate Research: Michael Dean, the Co-Founder of Pool Research , encourages business leaders to “invest time in research, both internal and external (market, finance, legal etc.). Avoid being overly ambitious or presumptive. Instead, keep everything objective, balanced, and accurate.” Your plan needs to stand on its own, and you must have the data to back up any claims or forecasting you make. As Brodsky explains, “Your business needs to be grounded on the realities of the market in your chosen location. Get the most recent data from authoritative sources so that the figures are vetted by experts and are reliable.”
• Set Clear Goals: Make sure your plan includes clear, time-based goals. “Short-term goals are key to momentum growth and are especially important to identify for new businesses,” advises Dean.
• Know (and Address) Your Weaknesses: “This awareness sets you up to overcome your weak points much quicker than waiting for them to arise,” shares Dean. Brodsky recommends performing a full SWOT analysis to identify your weaknesses, too. “Your business will fare better with self-knowledge, which will help you better define the mission of your business, as well as the strategies you will choose to achieve your objectives,” he adds.
• Seek Peer or Mentor Review: “Ask for feedback on your drafts and for areas to improve,” advises Brodsky. “When your mind is filled with dreams for your business, sometimes it is an outsider who can tell you what you’re missing and will save your business from being a product of whimsy.”

Outside of these more practical tips, the language you use is also important and may make or break your business plan.

Shaun Heng, VP of Operations at Coin Market Cap , gives the following advice on the writing, “Your business plan is your sales pitch to an investor. And as with any sales pitch, you need to strike the right tone and hit a few emotional chords. This is a little tricky in a business plan, because you also need to be formal and matter-of-fact. But you can still impress by weaving in descriptive language and saying things in a more elegant way.

“A great way to do this is by expanding your vocabulary, avoiding word repetition, and using business language. Instead of saying that something ‘will bring in as many customers as possible,’ try saying ‘will garner the largest possible market segment.’ Elevate your writing with precise descriptive words and you'll impress even the busiest investor.”

Additionally, Dean recommends that you “stay consistent and concise by keeping your tone and style steady throughout, and your language clear and precise. Include only what is 100 percent necessary.”

Resources for Writing a Business Plan

While a template provides a great outline of what to include in a business plan, a live document or more robust program can provide additional functionality, visibility, and real-time updates. The U.S. Small Business Association also curates resources for writing a business plan.

Additionally, you can use business plan software to house data, attach documentation, and share information with stakeholders. Popular options include LivePlan, Enloop, BizPlanner, PlanGuru, and iPlanner.

How a Business Plan Helps to Grow Your Business

A business plan — both the exercise of creating one and the document — can grow your business by helping you to refine your product, target audience, sales plan, identify opportunities, secure funding, and build new partnerships. 

Outside of these immediate returns, writing a business plan is a useful exercise in that it forces you to research the market, which prompts you to forge your unique value proposition and identify ways to beat the competition. Doing so will also help you build (and keep you accountable to) attainable financial and product milestones. And down the line, it will serve as a welcome guide as hurdles inevitably arise.

Streamline Your Business Planning Activities with Real-Time Work Management in Smartsheet

Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

Discover why over 90% of Fortune 100 companies trust Smartsheet to get work done.

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

How to Write a Winning Business Plan

• Stanley R. Rich
• David E. Gumpert

The business plan admits the entrepreneur to the investment process. Without a plan furnished in advance, many investor groups won’t even grant an interview. And the plan must be outstanding if it is to win investment funds. Too many entrepreneurs, though, continue to believe that if they build a better mousetrap, the world will beat […]

The Idea in Brief

You’ve got a great idea for a new product or service—how can you persuade investors to support it? Flashy PowerPoint slides aren’t enough; you need a winning business plan. A compelling plan accurately reflects the viewpoints of your three key constituencies: the market , potential investors , and the producer (the entrepreneur or inventor of the new offering).

But too many plans are written solely from the perspective of the producer. The problem is that, unless you’ve got your own capital to finance your venture, the only way you’ll get the funding you need is to satisfy the market’s and investors’ needs.

Here’s how to grab their attention.

The Idea in Practice

Emphasize Market Needs

To make a convincing case that a substantial market exists, establish market interest and document your claims.

Establish market interest. Provide evidence that customers are intrigued by your claims about the benefits of the new product or service:

• Let some customers use a product prototype; then get written evaluations.
• Offer the product to a few potential customers at a deep discount if they pay part of the production cost. This lets you determine whether potential buyers even exist.
• Use “reference installations”—statements from initial users, sales reps, distributors, and would-be customers who have seen the product demonstrated.

Document your claims. You’ve established market interest. Now use data to support your assertions about potential growth rates of sales and profits.

• Specify the number of potential customers, the size of their businesses, and the size that is most appropriate to your offering. Remember: Bigger isn’t necessarily better; e.g., saving $10,000 per year in chemical use may mean a lot to a modest company but not to a Du Pont.
• Show the nature of the industry; e.g., franchised weight-loss clinics might grow fast, but they can decline rapidly when competition stiffens. State how you will continually innovate to survive.
• Project realistic growth rates at which customers will accept—and buy—your offering. From there, assemble a credible sales plan and project plant and staffing needs.

Address Investor Needs

Cashing out. Show when and how investors may liquidate their holdings. Venture capital firms usually want to cash out in three to seven years; professional investors look for a large capital appreciation.

Making sound projections. Give realistic, five-year forecasts of profitability. Don’t skimp on the numbers, get overly optimistic about them, or blanket your plan with a smog of figures covering every possible variation.

The price. To figure out how much to invest in your offering, investors calculate your company’s value on the basis of results expected five years after they invest. They’ll want a 35 to 40% return for mature companies—up to 60% for less mature ventures. To make a convincing case for a rich return, get a product in the hands of representative customers—and demonstrate substantial market interest.

A comprehensive, carefully thought-out business plan is essential to the success of entrepreneurs and corporate managers. Whether you are starting up a new business, seeking additional capital for existing product lines, or proposing a new activity in a corporate division, you will never face a more challenging writing assignment than the preparation of a business plan.

• SR Mr. Rich has helped found seven technologically based businesses, the most recent being Advanced Energy Dynamics Inc. of Natick, Massachusetts. He is also a cofounder and has been chairman of the MIT Enterprise forum, which assists emerging growth companies.
• DG Mr. Gumpert is an associate editor of HBR, where he specializes in small business and marketing. He has written several HBR articles, the most recent of which was “The Heart of Entrepreneurship,” coauthored by Howard. H. Stevenson (March–April 1985). This article is adapted from Business Plans That Win $$$ : Lessons from the MIT Enterprise Forum, by Messrs. Rich and Gumpert (Harper & Row, 1985). The authors are also founders of Venture Resource Associates of Grantham, New Hampshire, which provides planning and strategic services to growing enterprises.

Partner Center

• Credit cards
• View all credit cards
• Banking guide
• Loans guide
• Insurance guide
• Personal finance
• View all personal finance
• Small business
• Small business guide
• View all taxes

You’re our first priority. Every time.

We believe everyone should be able to make financial decisions with confidence. And while our site doesn’t feature every company or financial product available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free.

So how do we make money? Our partners compensate us. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. Here is a list of our partners .

How to Write a Business Plan, Step by Step

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

What is a business plan?

1. write an executive summary, 2. describe your company, 3. state your business goals, 4. describe your products and services, 5. do your market research, 6. outline your marketing and sales plan, 7. perform a business financial analysis, 8. make financial projections, 9. summarize how your company operates, 10. add any additional information to an appendix, business plan tips and resources.

A business plan outlines your business’s financial goals and explains how you’ll achieve them over the next three to five years. Here’s a step-by-step guide to writing a business plan that will offer a strong, detailed road map for your business.

ZenBusiness

A business plan is a document that explains what your business does, how it makes money and who its customers are. Internally, writing a business plan should help you clarify your vision and organize your operations. Externally, you can share it with potential lenders and investors to show them you’re on the right track.

Business plans are living documents; it’s OK for them to change over time. Startups may update their business plans often as they figure out who their customers are and what products and services fit them best. Mature companies might only revisit their business plan every few years. Regardless of your business’s age, brush up this document before you apply for a business loan .

» Need help writing? Learn about the best business plan software .

This is your elevator pitch. It should include a mission statement, a brief description of the products or services your business offers and a broad summary of your financial growth plans.

Though the executive summary is the first thing your investors will read, it can be easier to write it last. That way, you can highlight information you’ve identified while writing other sections that go into more detail.

» MORE: How to write an executive summary in 6 steps

Next up is your company description. This should contain basic information like:

Your business’s registered name.

Address of your business location .

Names of key people in the business. Make sure to highlight unique skills or technical expertise among members of your team.

Your company description should also define your business structure — such as a sole proprietorship, partnership or corporation — and include the percent ownership that each owner has and the extent of each owner’s involvement in the company.

Lastly, write a little about the history of your company and the nature of your business now. This prepares the reader to learn about your goals in the next section.

» MORE: How to write a company overview for a business plan

The third part of a business plan is an objective statement. This section spells out what you’d like to accomplish, both in the near term and over the coming years.

If you’re looking for a business loan or outside investment, you can use this section to explain how the financing will help your business grow and how you plan to achieve those growth targets. The key is to provide a clear explanation of the opportunity your business presents to the lender.

For example, if your business is launching a second product line, you might explain how the loan will help your company launch that new product and how much you think sales will increase over the next three years as a result.

» MORE: How to write a successful business plan for a loan

In this section, go into detail about the products or services you offer or plan to offer.

You should include the following:

An explanation of how your product or service works.

The pricing model for your product or service.

The typical customers you serve.

Your supply chain and order fulfillment strategy.

You can also discuss current or pending trademarks and patents associated with your product or service.

Lenders and investors will want to know what sets your product apart from your competition. In your market analysis section , explain who your competitors are. Discuss what they do well, and point out what you can do better. If you’re serving a different or underserved market, explain that.

Here, you can address how you plan to persuade customers to buy your products or services, or how you will develop customer loyalty that will lead to repeat business.

Include details about your sales and distribution strategies, including the costs involved in selling each product .

» MORE: R e a d our complete guide to small business marketing

If you’re a startup, you may not have much information on your business financials yet. However, if you’re an existing business, you’ll want to include income or profit-and-loss statements, a balance sheet that lists your assets and debts, and a cash flow statement that shows how cash comes into and goes out of the company.

Accounting software may be able to generate these reports for you. It may also help you calculate metrics such as:

Net profit margin: the percentage of revenue you keep as net income.

Current ratio: the measurement of your liquidity and ability to repay debts.

Accounts receivable turnover ratio: a measurement of how frequently you collect on receivables per year.

This is a great place to include charts and graphs that make it easy for those reading your plan to understand the financial health of your business.

This is a critical part of your business plan if you’re seeking financing or investors. It outlines how your business will generate enough profit to repay the loan or how you will earn a decent return for investors.

Here, you’ll provide your business’s monthly or quarterly sales, expenses and profit estimates over at least a three-year period — with the future numbers assuming you’ve obtained a new loan.

Accuracy is key, so carefully analyze your past financial statements before giving projections. Your goals may be aggressive, but they should also be realistic.

NerdWallet’s picks for setting up your business finances:

The best business checking accounts .

The best business credit cards .

The best accounting software .

Before the end of your business plan, summarize how your business is structured and outline each team’s responsibilities. This will help your readers understand who performs each of the functions you’ve described above — making and selling your products or services — and how much each of those functions cost.

If any of your employees have exceptional skills, you may want to include their resumes to help explain the competitive advantage they give you.

Finally, attach any supporting information or additional materials that you couldn’t fit in elsewhere. That might include:

Licenses and permits.

Equipment leases.

Bank statements.

Details of your personal and business credit history, if you’re seeking financing.

If the appendix is long, you may want to consider adding a table of contents at the beginning of this section.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Here are some tips to write a detailed, convincing business plan:

Avoid over-optimism: If you’re applying for a business bank loan or professional investment, someone will be reading your business plan closely. Providing unreasonable sales estimates can hurt your chances of approval.

Proofread: Spelling, punctuation and grammatical errors can jump off the page and turn off lenders and prospective investors. If writing and editing aren't your strong suit, you may want to hire a professional business plan writer, copy editor or proofreader.

Use free resources: SCORE is a nonprofit association that offers a large network of volunteer business mentors and experts who can help you write or edit your business plan. The U.S. Small Business Administration’s Small Business Development Centers , which provide free business consulting and help with business plan development, can also be a resource.

On a similar note...

Find small-business financing

Compare multiple lenders that fit your business

10 Qualities of a Good Business Plan Explained

Eleanor Hecks

9 min. read

Updated October 27, 2023

According to the United States Small Business Administration, there are approximately 32.5 million small businesses at the moment. The number fluctuates from year to year with businesses coming and going. If you want to remain profitable and thrive, you must have a plan to move forward. 

A business plan does far more than help secure venture capital when you’re starting out. You’ll use a strong business plan throughout the life of a company. Use it to refocus your goals, refresh your memory on growth plans, and fulfill marketing goals. Share your plan with employees, shareholders, and investors, and refer back to it to see if you need to make adjustments along the way.

Having a solid business plan can help you successfully start, manage, and grow your business. But what are the qualities that make a business plan more than a document? What does it take to write a strong business plan?

• What are the characteristics of a great business plan?

An excellent plan works for your company and keeps everyone on the same page. There isn’t a lot of ambiguity in it, and all things are listed in an orderly fashion that’s easy to absorb.

The format of the business plan may be almost as important as the words within it, so use bullet points, headers, bold print, and other tricks to keep the reader engaged.

Whether you already have a business plan written and want to edit it to perfection or you need to start from scratch , there are six characteristics every strong plan has.

1. Clear language

It might be tempting to throw in a bunch of industry jargon to show your knowledge of your niche. Unfortunately, most lenders won’t know what you mean. It’s much better to stick to language anyone can understand. You never know who you’ll need to share your business plan with.

Read over the plan several times for typos and clarity. Read out loud so you can “hear” the words. You’ll catch awkward phrasing by speaking the words. You can never have too many eyes on the plan. One person might catch a particular spelling error while another sees the grammatical errors.

Get feedback from your employees, family, mentor, and friends. You don’t have to follow every suggestion, but you should consider what everyone says and choose the things that make the most sense for your business model.

Look at the business plan through the eyes of someone outside the industry. Does everything make sense? Are there any phrases someone might have to stop and look up? You don’t want the reader to be thrown out of the flow of the text.

2. Employee recognition

Your business plan should include a layout for employee recognition. Developing a strong workplace culture benefits your brand in numerous ways, such as creating staff loyalty and retaining your best people. It’s difficult for a company to thrive and grow without focusing on its workers.

When employees receive recognition for their accomplishments, they are 82% happier in their jobs . They’ll outperform workers in a company without the plan for an excellent culture. If you aren’t quite sure what your company culture should be yet, just make some notes on the things you’ve loved about your favorite places to work.

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

3. Realistic goals

While you might love to run a multi-billion-dollar conglomerate, most small businesses stay relatively small. That isn’t to say you can’t find great success as a small business owner, but make sure your goals are achievable .

As you work through the potential revenue numbers, pay attention to what others in your industry make in a year. You might be able to exceed that by 10%, but thinking you’ll make four times what your nearest competitor does may not be very realistic.

Making your goals too lofty may hurt your chances of securing financing, too. Those considering investing in your business may feel you don’t fully understand the typical earnings of your industry.

4. Great mission statement

The best business plans outline the purpose of your company. Why did you start the business in the first place, and how will you leave your mark with the brand?

For example, a small landscaping company called Massey Services shares its mission statement on its website. Their overall goal is total customer satisfaction . Everything else in their statement on their webpage ties into that philosophy. They also want to build long-term relationships, they want people to trust them, and they value truth and integrity.

When you have a strong mission statement , it drives everything else you do. If your focus is on building relationships, you’ll develop a company culture based on interactions with employees. Your mission statement might arguably be the thing about your company that never changes.

5. Methodology for results

Make sure your business plan has a way to track results over time. Lay out the methodology of any facts and figures used to estimate revenue or what your costs will be. Then, check against those assumptions from time to time to make sure you’re hitting the right beats.

For example, if you plan to hit a certain level of revenue by the end of the first year, how can you break that down into quarters, months, and weeks? What is the best way to make sure you achieve your goals?

You can’t fix mistakes or make adjustments if you don’t know where you are in the journey. Pay attention to how quickly the brand moves toward objectives and make adjustments as needed.

6. Foundation for marketing strategies

How do you plan to get the word out about your brand? You must have a marketing strategy that makes sense for your budget and your philosophies as a brand. Perhaps you plan to work exclusively with online influencers. How much will you allocate to the budget for influencer marketing?

Take time to study who your target audience is and create buyer personas representing the average person who’ll buy from you. While you might need to tweak your personas from time to time, a solid plan, in the beginning, gets things off on the right foot and helps you bring in new customers.

Figure out how much you’ll spend online and offline on marketing efforts. Where can you reach your average customer? Do they mainly hang out on Facebook? If so, much of your budget can go to Facebook ads. On the other hand, if they use TikTok and rarely visit Facebook, you might want to put more time, energy, and finances into building an audience on the newer platform.

7. It fits the need of your business

The best business plan for your company takes into account why you need a business plan in the first place. Are you going for funding, using the information to improve internal operations, pitching your concept to investors, or perhaps communicating your goals to employees?

There are many different reasons you’ll utilize a business plan. They aren’t one-size-fits-all . You may even find you need addendums or additional plans to match the needs of your business at any given time.

If you intend to use your plan in-house to motivate employees or stick to your goals, a one-page plan may be all you need. You can also use a shorter version to test ideas you have and see how they might match the goals of your company.

On the other hand, a traditional full-length plan works best if you need funding from a bank or want to pitch a concept to an outside investor. You can also use a longer plan to get feedback from a mentor or business coach.

8. Your strategy is realistic

In a recent Gartner Execution Gap Survey, approximately 40% of leaders said their enterprise accountability and leadership were not aligned on an execution strategy. If your business plan doesn’t lay out how the business operates, there may be too much room for interpretation that causes dissent within the company and makes people work against one another instead of as a cohesive unit.

Start by ensuring different operational milestones within your plan are attainable. For example, if you share a financial forecast, is it realistic? Based on current revenue, can you realistically achieve your goals? If you’ve brought in $200,000 per year in revenue for the last few years, don’t expect to jump to $400,000 in the next quarter. Make a plan for increasing revenue – but in increments that make sense and are achievable.

You don’t need an unrealistic plan. Company leaders and employees will only grow frustrated and discouraged if they’re unable to hit any target goals laid out in the plan.

9. Clearly identifies assumptions

When you’re writing out a business plan, you may not have all the answers. At best, some of the information is an assumption based on outside data, past performance, and any testing you’ve completed. There will be times when you make a mistake in your estimates.

Be upfront about what your assumptions are when writing out your plan. Did you assume the company will increase 10% in productivity this year because it did in the last few years? Share your thoughts on why you think this is achievable based on past factors, but also make it clear it’s a guess. In reality, the company may over-or-underperform on those expectations.

Show what is an assumption also point to what might need to be updated or refined after a few months. Consider these areas to revisit frequently for updates or to set new goals.

10. Easy to communicate with the right people

Who is your audience? Knowing who will look at your business plans allows you to create it in a format you can share with the right people. Consider factors such as how easily scannable the text is and what it looks like in different formats, such as a document or PDF file.

Who are you sharing it with, and how will they use it? For example, if you include any links, will the person be able to click on them and go directly to the page you want them to go to? Is the viewer likely to read the plan on a mobile device? How well does the format adapt?

Consider who you’re sharing it with and how they’ll need to use it to make sure you offer it in the best format for viewing by that individual. You may even want to save your business plan in a variety of different formats.

• Keep your plan updated

Your business plan isn’t something you write once and then forget. To truly make yours work for your business model, you must refer back to it and see where you are with your predictions and goals. As you hit high notes, add new objectives and plan them out with measurable goals.

Over time, your business plan won’t look much like the one you used the day you opened your company’s doors. However, the mission statement will likely stay the same, and elements such as company culture won’t change much.

What will change is your knowledge of the industry and how well you can adapt to the challenges faced by all small business owners. With a plan for handling different situations, you’re certain to be one of the small businesses finding success past the 10-year mark.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Eleanor Hecks is editor-in-chief at Designerly Magazine . She was the creative director at a prominent digital marketing agency prior to becoming a full-time freelance designer. Eleanor lives in Philadelphia with her husband and pup, Bear.

Table of Contents

Related Articles

8 Min. Read

6. Don’t forget to spend time formatting

6 Min. Read

1. Do this before writing your business plan

4 Min. Read

9. Disregard these planning myths

1 Min. Read

12. Ask these questions before hiring a business plan writer

The Bplans Newsletter

The Bplans Weekly

Subscribe now for weekly advice and free downloadable resources to help start and grow your business.

We care about your privacy. See our privacy policy .

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

• Starting a Business
• Growing a Business
• Business News
• Science & Technology
• Money & Finance
• Subscribers For Subscribers
• ELN Write for Entrepreneur
• Store Entrepreneur Store
• Spotlight Spotlight
• United States
• Asia Pacific
• Middle East
• South Africa

Copyright © 2024 Entrepreneur Media, LLC All rights reserved. Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media LLC

The Entrepreneur's Guide to Building a Successful Business Whether you're just starting or working towards your business goals for years, this guide will help you reach your full potential.

By Gajura Constantin • Oct 13, 2022

Opinions expressed by Entrepreneur contributors are their own.

Starting and growing a business can be daunting, especially if you have no industry experience. In this guide, we'll introduce you to the essential steps you need to take to build a successful business. From identifying your target market to creating a solid marketing strategy, we've got everything covered. There are many factors to consider when starting a business, from developing a product or service to building a team and marketing your company.

Building a successful business is no easy feat. It takes hard work, dedication and a bit of luck. However, there are certain things that you can do to increase your chances of success. First and foremost, you need to have a strong business plan. This should include a clear vision for your company and realistic financial projections.

Related: 5 Tips for Starting a Successful Company

Additionally, it's important to surround yourself with a good team of employees, partners and advisors. They will be the ones who help you turn your vision into reality. Don't be afraid to take risks. Even the most successful businesses are built on a foundation of calculated risks. So, if you're feeling ambitious, don't be afraid to go out on a limb — it might pay off in the end.

Tips for starting a business

Anyone can start a business , but it takes more than a good idea and an eagerness to work. A few essential ingredients are necessary for any business to thrive.

1. Research your industry. Know your competition and what they're doing well so you can make your business stand out.

2. Create a strong branding strategy. Make sure your business has a unique selling proposition (USP) that sets it apart from the competition.

3. Get organized and plan for success. Set realistic goals and timelines for completing tasks, developing marketing plans, and expanding your company's reach.

4. Hire the right people and give them the support they need to succeed. Ensure that your team is cohesive while providing adequate training and development opportunities.

5. Stay flexible and be prepared to make changes as needed. No business is immune to change, so embrace it as part of the norm rather than something to be afraid of.

How to market your business

To market your business successfully, it's important to have a well-thought-out strategy. Here are some tips to get started:

1. Create a logo and brand identity . Make sure that your branding reflects your business' image and personality. This will help you attract new customers and build trust with existing ones.

2. Develop an effective marketing plan. Start by developing a budget and timeline for your campaign, then jot down key points you want to emphasize (such as price, product features, etc.). Make sure to track results regularly to make adjustments as needed.

3. Build relationships with key players. Network with other businesses in your sector and reach out to influential individuals. This will give you access to valuable resources and feedback that can help boost your business' profile.

4. Promote your business online . Use social media platforms such as Facebook, Twitter and LinkedIn to share news and information about your company with interested parties. Also, consider posting blog articles or creating video content that can be shared on popular sites like YouTube and Hulu.

5. Make use of print advertising. Advertise in local newspapers , magazines or online publications that target customers.

Related: 21 Ways to Market Your Business Online

Managing finances and budgets

To run a successful business, you must know how to manage your finances and budgets. Here are some tips on how to do just that.

1. Review your expenses regularly. Are there any recurring costs you can cut back on? Are there any new expenses that may be worth investigating? 2. Create a budget and stick to it as closely as possible. This will help you stay organized and accountable for your spending. 3. Get creative with how you save money. There are many ways to reduce your expenses without compromising the quality of your life or sacrificing important aspects of your budget. 4. Understand your credit score and use it wisely. A good credit score can make borrowing money much easier, so ensure you understand what affects it and take action to improve it where necessary. 5. Make use of insurance policies and other financial protections available to businesses. These can protect you from unexpected events or liabilities, making running a business much more manageable.

Related: Five Easy Ways Startups Can Manage Debts From Day One

Developing a quality team of employees

When starting any business, it is essential to have a team of employees to help you reach your goals. A good way to start building this team is by considering what type of employees will best suit your business.

A business can have three main types of employees : internal, external, and contractors. Internal employees are those who work for the company directly. External employees work for the company but are not considered part of the "team." Contractors are third-party workers who are hired on an as-needed basis.

When hiring employees, the most important thing to remember is to think about the long term. It is important to remember that your team members will be with you for a long time, so it is essential to make sure that you choose the right ones. Here are a few tips for selecting the right employees :

1. Consider personality fit. Make sure that your employees share similar personality traits so that they can work well together.

2. Consider skills and experience. Ensure your employees have the skills and knowledge necessary to do their jobs effectively.

3. Consider cultural fit. Make sure that your employees share the same culture and values so that they

If you're considering starting your own business, this guide is for you. We've covered everything from choosing the right business idea to building a successful marketing and sales strategy. We advise on employee recruiting and retention, financial planning and more.

CEO of IUWO.com and GAJURA.com

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick Red Arrow

• This Founder's Smart Sunglasses Retail for $849 — and He Crowdfunded More Than $300,000. Here's How He Came Up With the Idea That Could Revolutionize Eyewear .
• Lock What's the Burnt Toast Theory? A Psychologist Explains the Mindset Hack That Can Make You Happier and More Successful .
• This Workplace Expert's 'Brainwashing'-Esque Technique Will Help You Get the Raise You Deserve
• Lock 15 Weird and Wonderful Side Hustles You Never Knew Existed
• This Entrepreneur Is on a Mission to Eradicate Generational Poverty in the Black Community — And She's Using Franchising to Do It .
• Lock This Retiree's Leisurely Side Hustle Makes $66,000 a Year and, 'You Don't Even Need to Go to High School to Do It'

Most Popular Red Arrow

How to prepare for a podcast appearance.

Podcasts are a great vehicle for promoting yourself, your brand, and your vision. They have an expansive reach to an unlimited number of listeners and an evergreen shelf life on the web. Because they're so widespread and continually available, you'll want to make your podcast interview as effective and impactful as possible.

Small, Local Businesses Have a Competitive Advantage Over the Amazons and Ubers of the World, According to a New Report

Researchers at Harvard, Columbia, and Duke looked at how small businesses like auto repair shops or video rental stores contribute to innovation.

Turn Your Creativity into Extra Cash With This Lucrative, Home-Based Side Hustle

This article provides entrepreneurial insights and step-by-step guidance for starting a home-based apparel printing business as a profitable side hustle.

The Little Coffee Shop That Asks Customers Not to Be Quiet

At Nirvana Soul, creative decor and friendly staffers aim to help the community take their coffee with a spoonful of connection.

Does Your Brand Look too Corporate, or Dated? See How These Brands Leveled Up Their Design.

We live in a time when brands are more visible and visual than ever. Here, six founders explain how they created brand design that stands out.

Rivian Announces New Electric Vehicles That Will Cost a Lot Less — and Are 'Bursting With Personality'

The three midsized electric vehicles the company announced on Thursday will start at around $45,000.

Successfully copied link

23 Pro Tips for Running a Successful Business

Published: December 12, 2022

Just about anyone can start a business.

Once you fill out a few forms, get the permits or licenses you need, offer a great product or service, and advertise it, it’s safe to say you’re a business owner.

Running a successful business is an entirely different story. Several factors affect the success of a business. In this article, we’ll share the latest data that you need to know before opening a small business. We'll talk about the factors that impact business success, and a few pro tips on how to run and maintain a thriving business.

Here’s a table of contents to help you navigate the important information you need to know:

What makes a business successful?

What factors can impact business success, business success trends [new data], how to run a business, what does business success look like.

One of the challenges of running a thriving business is that there are many ways to measure success. Each business owner must create their own unique definition, and stick to it.

For many, success means profit. While short-term gains are exciting, long-term wealth and growth are common goals. This may also extend to personal wealth and collecting expensive items like homes or cars. Others assess their value through their ability to solve problems for their customers. And some business owners focus their success on progress toward a dream or mission.

Revenue, gross profit, and cash flow management impact the present and future of every company. But to create sustained value, businesses need to make their own definitions of success.

• Focus on the customer experience.
• A powerful business idea.
• Offering value to your target audience.
• Being flexible and quick to adapt.
• Bold decision-making and creative problem-solving.
• Paying attention.
• Getting out of the office.

The world is changing quickly, and so the strategies and habits that worked in the past don't guarantee success today. You may be starting a business for the first time or working to pivot your company in a new direction. Either way, running a business today means staying open and taking in an ever-expanding flood of information.

The following steps will help you pay attention to the factors that matter most to business success.

1. Focus on the customer experience.

Customers and prospects have more access to information than ever before. According to HubSpot Research , 79% of customer service teams feel customers are more informed than they were in the past. And almost 90% of surveyed leaders say their expectations are higher than ever before.

In many situations, the way you treat your customers has more of an impact than your pricing or products.

Customer experience is the impression you give your customer. It tells them what your values are and how much you care about them. And this impacts their perception of your brand across each stage and touchpoint of the customer journey.

This means that businesses need to focus on every step of the buyer journey. You need to identify the problems on that path and offer new opportunities to create a great customer experience.

These are just a few ways you can build a customer focus:

• Make customer experience a priority by gathering insights from everyone on your team
• Take steps to reduce friction and focus energy on what's most important to your customers
• Look at your product experience from their point of view
• Solve problems before they impact your audience
• Invest in training and supporting your customer service team

Customers want and expect a great experience from beginning to end, and they’re willing to pay a premium for it. Are you ready to provide that experience? Are you over-delivering on your CX? To run a successful business, you should be.

Featured resources:

• Customer experience strategy
• How to improve your customer experience
• Customer experience trends

2. A powerful business idea.

The oldest companies in the world have been around for as long as 1,400 years . But many companies struggle to last. In 2021 alone, over 14,000 businesses in the United States filed for bankruptcy .

Every business is born from an idea. Some ideas are riskier than others. Some ideas seem like a good plan at the time, but fizzle out over time. There are a few approaches you can take to find an idea that can make your business a success.

First, start with what you know. If you've ever had a hobby or job you're passionate about, you know that every niche is more complex than it seems. As you learn more, you get a clearer picture of the joys and challenges below the surface.

For example, video games are more popular than ever. But a gamer playing Stardew Valley isn't the same audience as someone who's into Half-Life. Their different approaches to gaming mean that you'll need to get more specific. This will help you find the problems you want to solve with your video game business idea.

Next, you'll want to talk to your community. Whether it's family and friends or an online group, it's smart to test out the value of your ideas with a group of people. This step can help you refine your idea and figure out what the common objections might be.

Finally, research is essential before you launch your business idea. If you want to create a product or service that people are willing to pay for, it has to be unique, useful, and high-quality. That kind of idea may take some time to polish before it's ready for purchase.

• Small business ideas
• Business opportunities

3. Offering value to your target audience.

Customer value could come from your excellent business idea. But an idea isn't enough to build a business. Honestly, it's easy to come up with a great idea. What's difficult is executing an idea so that it does what it's meant to do, and does it well.

And no great product is ever finished. Many products will need constant updates from customer reviews and internal feedback to continue to offer value.

Even if your product or service is perfect, providing value doesn't end there. The foundation of any successful business is trust. To develop that trust, you want to make sure your business goes above and beyond target audience expectations . But what does that mean?

First, it's making sure that your product does exactly what you say it does. Don't over-promise or sell functionality your product doesn't have. Next, it's about value throughout the customer experience, from support to instructions to your return policy. Value isn't just the cost of making your product or what you ask in exchange for it. It's customer perception, and how you meet those expectations.

For example, PopFlex doesn’t just offer inclusive athleisure wear, it runs a female fitness channel called Blogilates with journals, resources, and accessories to support its customers.

Image Source

• Providing value through the buyer journey
• Writing a value proposition
• Value-based selling

4. Being flexible and quick to adapt.

Change is the only constant, and for your business to prosper, you'll need to shift with the times. Whether you have to follow fashion trends or shift with regular tech updates, the ability to flex is essential.

And flexibility isn't just useful when you're adjusting your products or marketing. Employee expectations and needs will change. Customer communications will swing. It might feel more comfortable for you to stick with what you're used to and ask other people to change instead. But that approach could limit your ability to succeed.

Adapting to change isn't always easy. But greeting change with a positive and open attitude can improve productivity, loyalty, and engagement. It can also help your business act on new ideas early and give you a competitive advantage by doing so.

Flexibility and adaptability are soft skills, and if they don't come naturally to you, you may need to go out of your way to practice them.

One way to stretch your flexibility is to travel somewhere new. The experience of adjusting to a different language and culture can make it easier to flex at home. Other ways to build your comfort with change include:

• Making constant learning a priority
• Keeping up with news and trends in your industry
• Expanding your network
• Becoming an adaptable leader
• How to make your business more flexible

5. Bold decision-making and creative problem-solving.

Starting any business is a risk. But it's rarely the only bold action you'll take. More often than not, running a successful business means big decisions and creative experiments.

Dynamic thinking sounds wild and dicey when you're talking about a company that supports you, your family, and your team. But it's that creativity that creates a stable foundation for your business.

Because being creative is about finding where typical thinking has failed. It's a chance to develop new ways of solving problems. Bold decisions don't require any less planning or preparation than traditional ideas. They just take more faith, because there is usually little to no proof that these ideas will work. They might take more trial and error. But when a creative solution works, it really works.

If you don't think of yourself as bold or creative, this aspect of business success may feel a bit daunting. But there are a few ways that anyone can use the creative process to improve their business decisions.

Begin with research, and try to quickly take in as much information as you can before you take action . Then, sit with the information for a little while. Consider the possible positive and negative impacts and don't let the urgency of a deadline or external pressure rush a decision.

Creative decision-making is rarely a linear process. These tools can help when you're feeling stuck:

• Critical thinking course
• Decision trees
• Decision making

6. Paying attention.

Running a business takes a lot of skill, effort, and time. When your batteries are running low, it's tough to give your focus to the people and processes that need "extra" attention. But paying attention is what will help your business survive and thrive. It can give you vital insights you can use to grow your business over time.

For example, you want to pay attention to your customers' changing needs. People are talking about you and your brand whether you ask them to or not. Are you listening and considering what they're saying?

Your team might use traditional methods like calling or emailing your customers. You may also use the process of social listening or conduct feedback surveys , such as net promoter score (NPS), to gather data on customer sentiment. Make a habit of listening to the market and your customers .

Here’s a powerful example of a CEO who listened to feedback and applied it to grow his business. "As the founder of an indie startup, I've come to embrace a few core values," says Eugene Woo , CEO of Venngage.

"This includes realizing our mission over a long period of time instead of a quick exit, creating value for our customers by helping them solve real problems, being responsible for our own financial sustainability, scaling at our own pace, and doing the right thing over 'it's just business.' This philosophy has guided every aspect of my decision-making process as I've made Venngage into an independent, growing, and profitable business over the past four years."

7. Getting out of the office.

"Entrepreneurs are the only people who will work 80 hours a week to avoid working 40 hours a week." - Lori Greiner

Running a business can take over your life. But if you don't take a break, you make it tough for your business to prosper. Stepping away from your office, store, or computer is essential to your continuing success.

Make time for social activities. Attend events, do some networking, or start a hobby that gets you out into the world. This can improve your energy levels and also help you expand your support system.

It's also a good idea to take extra care of yourself. Try to get in some physical activity, travel, and take short breaks throughout the day to give yourself a rest or change of perspective. There's a reason why airlines instruct us to place our oxygen masks on before helping others: if we don't take care of ourselves, we can't take care of someone else.

Likewise, if you don't have personal goals and plans for your overall health and well-being, you won't be as effective in running your business.

• Market demand for products and services.
• Building the right team.
• Preparation for leadership.
• Network development.
• Competitive analysis.
• Choosing the right pricing.
• Long-term goals and vision.

There are many reasons why a business might fail. According to research, there are a few challenges that are more common than others.

The following factors are essentials to consider as you start and run your business.

1. Market demand for products and services.

A great service or product will get you nowhere if there's zero need for it. Due diligence and careful, detailed market research are essential in the early stages of starting a business.

You need concrete data on your ideal customers, the existing competition, expected growth and demand, market trends, and more. Determine who would buy your product, how often, and why.

These types of insights are invaluable and help you make informed business decisions and goals. They help you not only find your niche but adequately plan inventory and forecast sales, too.

2. Building the right team.

The most successful business owners and entrepreneurs know to surround themselves with people smarter than they are. If you decide to scale your business, you’ll need a strong team to help you do great work. The only way to do this is by recruiting and hiring the best people .

And don't just build any team — build a super team. As your budget and demand allow, surround yourself with experts in things that you are not. Ask for input and feedback from them.

Involve them in decisions that will impact them directly and indirectly. This will help foster greater investment in what you're building. It will also lead you to make better, more informed decisions together. When you win, you all win.

But that's not all. "It's important to develop a clear onboarding strategy for employees and a system for measuring results," says Nico Prins .

"Putting systems in place will help as you scale the business, especially if you're expanding quickly, and reduce the amount of time and work associated in dealing with inevitable staff turnover."

3. Preparation for leadership.

Before anything else, develop the leadership qualities necessary to build your business's long-term vision. Great leaders exhibit:

• Accountability
• Organizational direction

Even as a new business owner with no other employees, you are responsible for leading your business to success. As you (hopefully) grow and others come on board, that becomes increasingly important.

If leadership skills don't come naturally to you, you're not alone. According to Gallup research, only one in ten leaders comes by those skills naturally.

This means that most people need to prepare to lead, and there are extensive resources to help develop these skills. As you begin to work on your leadership skills, these resources can help:

• Developing leadership skills
• Leadership training
• Leadership resources
• Leadership skills

4. Network development.

You'll need a strong community for your business to thrive. If you're just starting out, your network can connect you to co-marketing, funding, and other vital opportunities. If you're continuing to run a business, your network can shore up areas that need work or draw extra resources.

Networking is a buzzword that can be off-putting to some. But the quality of your network is in your relationships. If you support businesses that complement yours, they're likely to return that investment and support. It can create a steady stream of referrals and connections that can help your business grow.

To be a great partner to the people in your network, start with common values. Reach out to people in your local community and online who align with the mission and ideals you have for yourself and your business. Next, create a clear set of expectations and maintain friendly and consistent communication.

• Guide to networking
• Building business relationships

5. Competitive analysis.

Some ideas are so unique that there's little to no competition, but most businesses will be entering an already-crowded market. If your market is full of established providers, you may be fighting an uphill battle. But if you have a unique spin on your product or niche, you might be in the right place at the right time.

There's only one way you'll know for sure, and that's by completing a competitive analysis.

You'll use this strategy to learn about the products, marketing, and sales approaches of your top competition. Your learning may lead you to go in another direction. It might also help you find a need or problem that only your business can solve.

This process can also help you set benchmarks and understand the share of voice you'll need to reach your business goals.

The more organized you are, the more useful your research will be. It's also a good idea to perform this analysis on a consistent basis, each quarter is ideal, so that you can quickly respond to changes in your industry.

• Competitive analysis kit
• Competitive analysis templates

6. Choosing the right pricing.

Getting your pricing strategy right is important for your business's sustainability. If your prices are too high, you'll struggle to sell; too low, you won't be able to cover your costs.

Setting your pricing is one of the first things to do when starting a new business. Pricing your products to sell is a skill that may take some time to learn.

If your prices are too high and you limit your customer base. If they're too low and you're not pulling in enough revenue to stay afloat. Are your products priced appropriately? How many units will you need to sell each period to reach your revenue and profitability goals? Document and lay this information out clearly so you know exactly what you need to do to keep your business running and thriving.

Featured tool: Pricing strategy calculator

Download for Free

7. Long-term goals and vision.

People start businesses for many different reasons. Some want to make ends meet with a side gig, others want to replace their full-time job and be their own boss. Whatever your reason is, decide upfront how you want your business to scale. If you aren't thoughtful about your long-term plans, you won't be prepared for what could happen.

For example, marketing can be unpredictable. Businesses go viral for doing great work and aren’t prepared for the influx. Knowing in advance whether you’ll meet the moment or let it pass can save you from FOMO, or even having to close your business because you lacked the preparation needed to scale.

Featured tool: Growth grader

So, create a plan before you start selling and create a vision-based plan . Whether you're in it for the moment or the long haul, this process will give you a center to go back to when you and your team have decisions to make.

Your mission statement could be about annual revenue or inspiring a community to take significant action. Either way, you'll have a document to help you focus your energies when you need to decide what to do next.

Featured tool: Mission statement templates and examples

TL; DR — If you’re planning to start a business, you must actively work to make it successful. You’ll need to research, study, and learn about your industry, customer, and market inside and out.

When it comes to business data, most entrepreneurs want to know what chances they have for success.

How many people are starting new businesses?

According to Statista and the Bureau of Labor Statistics, 347,000 new businesses started in Q1 of 2022. That's an 8.4% decrease from the last quarter of 2021, but an almost 21% increase from Q1 2021. In other words, new business is booming.

Guidant research says that over 60% of entrepreneurs went into business because they wanted to be their own boss.

What are the top costs that come with starting a business?

Payroll is a top cost for many businesses. Depending on the nature of your business, wages alone can cover 15-50% of your overhead budget.

U.S. census data shows that compensation costs are up, with a 5.1% increase in wages and salaries and a 4.9% increase in benefits. At the same time, 51% of small businesses plan to expand their team in 2022.

Will my new business succeed?

The success rate of the average new business tends to decline over time. The exact numbers vary, but most align with 2021 Statista data that shows almost 80% of new businesses in operation after the first year. Ten years later, almost 35% of those businesses are still running.

The specific numbers also change depending on the industry . Some industries, like healthcare and social assistance, have a higher-than-average survival rate. Others, like construction and transportation, have rates that are lower.

But the most important business statistics are personal. 92% of surveyed business owners don't regret starting their own business. And 30% are serial entrepreneurs, starting two or more businesses.

• Define clear KPIs.
• Make great marketing and branding.
• Draft a business plan.
• Keep innovating.
• Develop a strong company culture.
• Focus on financial goals.
• Refine business processes.
• Use the right tools for your growth strategy.
• Develop a support system.

Learning how to run a business isn’t the same as starting one. But as you build your buyer personas, market research, and vision, you’ll also start to develop the skills it takes to keep a business going. Running a business looks a little different for everyone, but these steps can help you prepare your company for sustainable growth.

1. Make great marketing and branding.

If you build it, they may not come. The presence of a marketing strategy is one of the telltale signs of whether or not a business will make it.

Marketing spans everything from finding prospects to upselling new products and services to loyal customers. Marketing is about getting the right message to the right people at the right time.

Featured tool: Marketing plan template

As you build your marketing plan, ask yourself:

• Who are your customers?
• What problems do they have that you can solve?
• How do they want to engage with businesses?
• Where do they spend their time?

Answering these questions will help you understand your target audience and buyer persona. An effective marketing and branding strategy will focus on this specific audience and then grow from that core group.

Once you know who you're talking to, you need to choose the best channels for communication.

Successful businesses looking to share their message usually start by building a following on one platform at a time. Here are the most common methods for communicating with potential customers:

• Email marketing
• Social media
• Search Marketing
• Business website
• Content marketing

Most customers are online, so omnichannel marketing is a powerful option that can help you attract prospects and keep customers happy. Omnichannel integrates the various channels used by modern consumers into one seamless experience.

Strong businesses also focus their energy on a primary platform that they own. Branding is about creating a personality for your company that your audience can trust.

Your branding, design, tone, and personality all need to align across every marketing channel and point to a website.

Content marketing is another powerful option for small businesses. Having a website is beneficial because you own the channel. That means you can promote your content anytime you want without dealing with algorithms or paid ads. High-quality, valuable content on your website can drive traffic and leads to you.

As you build your marketing strategy, be sure that you're offering value to your customer. "One way to validate that people are looking for solutions to their 'problems' is through keyword research," says Nathan Gotch of Gotch SEO . "You can find the exact keywords your prospective customers are using with tools like UberSuggest or the Google Keyword Planner. You then need to create content around the keywords you find."

But it doesn't stop there. "Content is also a valuable sales tool," says Valerie Turgeon . "While a strong sales team is essential for closing the deal, buyers are more likely to self-educate and engage with digital content before conversing with sales. A content strategy will help guide your content creation and distribution efforts to get in front of buyers first and help capture leads for your sales team."

An effective content marketing strategy is one of the best ways to stand out in today's crowded online marketplace. Founder and marketing director Isaac Justesen says, "But consistently creating high-quality content isn't easy. That's why many successful businesses outsource content creation instead."

You might also want to work with partners to amplify your messaging. As CEO of Aptitude 8 Connor Jeffers told me, "In the early days of Aptitude 8, we found a lot of success with partner marketing. I recommend early-stage companies find partners that serve the same audience they're targeting, build relationships with their marketing teams, and supply those teams with great content they can help distribute easily."

More resources:

• Branding guide
• Develop brand identity
• Small business marketing guide
• Content marketing guide

2. Draft a business plan.

It's up to you whether you want to create a formal business plan or just document your professional goals. But if you want to create a business that lasts, you need a space to record and share your plan for your business, one that you're proud to share with every stakeholder.

Business plans vary but most will include most of the items below:

• Summary of your business idea
• Company description
• Products or services
• Market research
• A plan for marketing and branding
• Legal requirements
• Financial expectations
• Starting budget

It's easier than ever before to create a business plan. And your business plan isn't a just document that you write and set aside. It's a living document you can store in the cloud. This means that every person with a stake in your business can have access to your plan. This will ensure consistency, collaboration, and the evolution of your business plan over time.

Featured tool: Free business plan template

3. Define clear KPIs.

Without concrete goals, it will be difficult to tell how well your business is actually doing. So, setting the right KPIs is essential.

KPI stands for key performance indicator. These are a way to track your business performance against your goals. They can give your team a target to push toward, help you measure progress, and improve your decision-making as your business grows.

If you're not sure where to start, get clear on the four Ps : product, price, promotion, and place. These can guide your marketing plan, and customer personas, and can be a jumping-off point for setting other KPIs.

Try not to set too many KPIs to start, and make sure each KPI is SMART :

4. Keep innovating.

Like bold decision-making, innovation is a must for business success. Regular attention to invention and experimentation can keep your business from growing stagnant.

That said, you don't have to keep reinventing the wheel. Some of the most powerful innovations are small changes that improve the customer experience.

To make a habit of innovating, weave creative planning into your business processes. Set aside time during meetings and daily tasks for brainstorming, experiments, and trend research.

And make a point of keeping up with news and forward thinkers, especially in your industry and niche. Fresh insights can spark conversations that could lead to your next big idea.

5. Refine business processes.

Many business processes come about organically. Sometimes a process sticks around because of habits or resistance to change. Other processes evolve in response to outside forces.

To keep your business growing, effective processes are key. So, be intentional with planning and strategy before creating the processes your team completes each day.

Creating a solid plan before habits start forming will ensure that each process is best for your business. It also gives you an easy way to track and adjust processes that aren't working.

Featured tool: Free sales plan template

Processes often come from the tools you use. But if you scale your efforts with the right software you can get more done with less. Instead of disparate platforms, spreadsheets, and email tools, condense your sales process into one distinct CRM and sales platform .

The right tools make you better able to meet and exceed customer expectations. For example, 71% of customers are comfortable working with bots if it means a better experience. So, a tool like live chat software can help address the need for a quick response.

6. Develop a strong company culture.

Businesses often overlook the power that culture and employee engagement can have on all fronts of the company. But culture makes an impact, from recruiting to exit interviews.

To build a solid culture, focus on your team.

"Good HR teamed with an arsenal of great tools can change your company for the better," says Ali Anderson . "Happy, engaged employees do great work, and company growth will quickly follow."

According to Anderson: "When companies invest in their training and onboarding processes, they'll find their employees are more prepared to do great work and take on the challenges of the business."

Taking steps to measure and improve employee engagement and employee net promoter scores can increase productivity, improve employee sentiment, and make your employees more likely to recommend your business to their friends. If you’re looking for tips and ideas on this, check out the Culture Happens podcast .

Monthly or quarterly performance discussions build team camaraderie and improve employee mental health. These meetings can also create an environment of trust, which leads to greater innovation.

Small businesses can attract rare candidates by having a positive culture, a strong career track, and well-trained, unbiased recruiters. "A supportive culture and a strong career track are key to attracting the best of the best," agrees Taylor Dumouchel .

"Top professionals seek respect, not just within their immediate teams, but throughout an organization; they want to work for companies that value what they do. In order to recruit top talent, executives need to highlight their positive and supportive culture and underscore how they recognize that their positions are a part of the major drivers for company growth."

Good HR teams with an arsenal of great tools can change your company for the better. Happy, engaged employees do great work, and company growth will quickly follow.

Many business leaders don't realize that company culture begins when a company is still new. They sometimes forget to care for the employees who are creating that culture. So, once you have a strong team of people, make sure that you're providing what they need to stick around.

Do what you can to help your team feel motivated, incentivized, and well taken care of so they can effectively do their job. This is why offering benefits to your staff is so important.

As you make hiring decisions, factor in how much budget you have to cover employee benefits. Once you know your budget, consider what benefits are required on a federal, state, and local level for your business. Some required benefits may include:

• Unemployment taxes and insurance
• Time off for voting, jury duty, and active military service
• Workers’ compensation
• Compliance with Family and Medical Leave Act ( FMLA )

After factoring in the costs of required benefits, you can determine what elective benefits you would like to offer. Know that these benefits are often what keep an employer competitive, especially in a hot job market. Competitive analysis can also help you see what other companies in your industry are offering their employees.

Other potential benefits include:

• Health insurance
• Retirement savings
• Paid vacation and/or holidays
• Disability insurance (required for some states)
• Life insurance

7. Focus on financial goals.

Launching and building a business is expensive. You need financing — capital, investments, loans, and revenue — to get you through the lean times.

For a business to be successful, it has to make enough money to sustain operations and turn a profit that can be re-invested for future growth. A detailed budget can help you keep track of revenue and expenses.

Featured tool: Marketing budget template

As you develop and track your financial goals, don't forget to factor in your business costs including:

Determine how much money your business needs to bring in on a monthly, quarterly, and annual basis to succeed. If you're not comfortable with accounting , balance sheets , or financial forecasting , start learning now.

8. Use the right tools for your growth strategy.

The number of apps, products, and SaaS solutions available is growing exponentially. Identify and use those tools that can help you optimize your business.

Thanks to the ever-decreasing cost of technology, even small businesses have all the tools they need at their fingertips (for instance, a free-forever, all-in-one CRM ). But choosing the right tools can be challenging.

According to Manvi Agarwal , there are a few things you should consider when deciding which tool is best:

• Zero in on the processes you want to use each tool for.
• See how each one of those tools can make that process easier or more efficient.
• Choose one that performs a very specific task, even if it might be tempting to go for an all-in-one tool.
• Compare how much value the tool is providing vs. the amount it will cost you.
• Ensure the tool is scalable – that it grows along with your business and can meet your business's changing needs.

If you haven’t implemented a stack of tools to streamline your business processes, using a CRM is a great place to start. HubSpot CRM is the perfect foundation for an effective growth strategy.

9. Develop a support system.

Running a business can take over your life. While many thrive on the intensity, too much can create a level of stress that's not healthy. So, a support system is essential for the continued success of your business.

This group of people can help you manage your stress and keep a positive outlook through the highs and lows. They can be active members of your small business team or offer vital reminders to maintain a balance between work and life.

Those with a tight circle of family and friends may rely on them for more than moral support. According to 2022 Bank of America research, 46% of small business owners run their businesses with a partner or spouse. And 12% fund their businesses with resources from family and friends.

It's also a good idea to expand your social circle. Shore up your community with local social clubs, industry organizations, and charitable groups. A support system can benefit you and everyone who's important to you with positive personal impacts. It can also boost collaboration and productivity.

Starting a business is easy.

But running a successful company takes time, effort, and commitment. Take the time to study the businesses that keep people at the forefront. These are the best teachers, even if they’ve made a few missteps along the way.

Cultivate a reputation of trustworthiness and build credibility and expertise in your industry. Then, take what you’ve learned here and turn it into action. You’ll be on your way to running a successful business that will delight your customers and turn a profit.

Editor's note: This post was originally published in March 2021 and has been updated for comprehensiveness.

Don't forget to share this post!

How to Start a Business: A Startup Guide for Entrepreneurs [Template]

Door-to-Door Sales: The Complete Guide

Amazon Affiliate Program: How to Become an Amazon Associate to Boost Income

How to Write a Business Proposal [Examples + Template]

Product Differentiation and What it Means for Your Brand

70 Small Business Ideas for Anyone Who Wants to Run Their Own Business

The 25 Best PayPal Alternatives of 2023

The First-Mover Advantage, Explained

Intrapreneurship vs. Entrepreneurship: What's the Difference?

2 Essential Templates For Starting Your Business

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

The Business Planning Process: 6 Steps To Creating a New Plan

In this article, we will define and explain the basic business planning process to help your business move in the right direction.

What is Business Planning?

Business planning is the process whereby an organization’s leaders figure out the best roadmap for growth and document their plan for success.

The business planning process includes diagnosing the company’s internal strengths and weaknesses, improving its efficiency, working out how it will compete against rival firms in the future, and setting milestones for progress so they can be measured.

The process includes writing a new business plan. What is a business plan? It is a written document that provides an outline and resources needed to achieve success. Whether you are writing your plan from scratch, from a simple business plan template , or working with an experienced business plan consultant or writer, business planning for startups, small businesses, and existing companies is the same.

Finish Your Business Plan Today!

The best business planning process is to use our business plan template to streamline the creation of your plan: Download Growthink’s Ultimate Business Plan Template and finish your business plan & financial model in hours.

The Better Business Planning Process

The business plan process includes 6 steps as follows:

• Do Your Research
• Calculate Your Financial Forecast
• Draft Your Plan
• Revise & Proofread
• Nail the Business Plan Presentation

We’ve provided more detail for each of these key business plan steps below.

1. Do Your Research

Conduct detailed research into the industry, target market, existing customer base,  competitors, and costs of the business begins the process. Consider each new step a new project that requires project planning and execution. You may ask yourself the following questions:

• What are your business goals?
• What is the current state of your business?
• What are the current industry trends?
• What is your competition doing?

There are a variety of resources needed, ranging from databases and articles to direct interviews with other entrepreneurs, potential customers, or industry experts. The information gathered during this process should be documented and organized carefully, including the source as there is a need to cite sources within your business plan.

You may also want to complete a SWOT Analysis for your own business to identify your strengths, weaknesses, opportunities, and potential risks as this will help you develop your strategies to highlight your competitive advantage.

2. Strategize

Now, you will use the research to determine the best strategy for your business. You may choose to develop new strategies or refine existing strategies that have demonstrated success in the industry. Pulling the best practices of the industry provides a foundation, but then you should expand on the different activities that focus on your competitive advantage.

This step of the planning process may include formulating a vision for the company’s future, which can be done by conducting intensive customer interviews and understanding their motivations for purchasing goods and services of interest. Dig deeper into decisions on an appropriate marketing plan, operational processes to execute your plan, and human resources required for the first five years of the company’s life.

3. Calculate Your Financial Forecast

All of the activities you choose for your strategy come at some cost and, hopefully, lead to some revenues. Sketch out the financial situation by looking at whether you can expect revenues to cover all costs and leave room for profit in the long run.

Begin to insert your financial assumptions and startup costs into a financial model which can produce a first-year cash flow statement for you, giving you the best sense of the cash you will need on hand to fund your early operations.

A full set of financial statements provides the details about the company’s operations and performance, including its expenses and profits by accounting period (quarterly or year-to-date). Financial statements also provide a snapshot of the company’s current financial position, including its assets and liabilities.

This is one of the most valued aspects of any business plan as it provides a straightforward summary of what a company does with its money, or how it grows from initial investment to become profitable.

4. Draft Your Plan

With financials more or less settled and a strategy decided, it is time to draft through the narrative of each component of your business plan . With the background work you have completed, the drafting itself should be a relatively painless process.

If you have trouble writing convincing prose, this is a time to seek the help of an experienced business plan writer who can put together the plan from this point.

5. Revise & Proofread

Revisit the entire plan to look for any ideas or wording that may be confusing, redundant, or irrelevant to the points you are making within the plan. You may want to work with other management team members in your business who are familiar with the company’s operations or marketing plan in order to fine-tune the plan.

Finally, proofread thoroughly for spelling, grammar, and formatting, enlisting the help of others to act as additional sets of eyes. You may begin to experience burnout from working on the plan for so long and have a need to set it aside for a bit to look at it again with fresh eyes.

6. Nail the Business Plan Presentation

The presentation of the business plan should succinctly highlight the key points outlined above and include additional material that would be helpful to potential investors such as financial information, resumes of key employees, or samples of marketing materials. It can also be beneficial to provide a report on past sales or financial performance and what the business has done to bring it back into positive territory.

Business Planning Process Conclusion

Every entrepreneur dreams of the day their business becomes wildly successful.

But what does that really mean? How do you know whether your idea is worth pursuing?

And how do you stay motivated when things are not going as planned? The answers to these questions can be found in your business plan. This document helps entrepreneurs make better decisions and avoid common pitfalls along the way. ​

Business plans are dynamic documents that can be revised and presented to different audiences throughout the course of a company’s life. For example, a business may have one plan for its initial investment proposal, another which focuses more on milestones and objectives for the first several years in existence, and yet one more which is used specifically when raising funds.

Business plans are a critical first step for any company looking to attract investors or receive grant money, as they allow a new organization to better convey its potential and business goals to those able to provide financial resources.

How to Finish Your Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Click here to finish your business plan today.

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink business plan consultants can create your business plan for you.

Other Helpful Business Plan Articles & Templates

8 Elements of a Successful Business Plan

Perhaps you’ve heard the old saying that failing to plan is the same as planning to fail.

It’s commonly attributed to Benjamin Franklin, the 18th century inventor and politician whose belief in the value of preparation was strong enough that he once made a list of more than 12 character traits around which he planned to structure his life.

Related:   It Only Takes 6 Steps to Plan Your Success

Franklin’s preparation paid off. Today, he’s remembered not only for signing the Declaration of Independence but for researching electricity, serving as the U.S. ambassador to France and founding the University of Pennsylvania.

Accomplishments like those illustrate the importance of preparation for entrepreneurs starting or expanding their own businesses, especially since only half of all startups survive their first five years. The secret: A well-crafted business plan can help make yours one of the success stories .

Not only is having one often a prerequisite for lenders and investors, it’s a road map that helps owners identify both risks and opportunities in their markets so that they’re prepared for both.

Indeed, some of the most successful U.S. entrepreneurs were known for their careful strategy. John D. Rockefeller, the oil magnate whose name became a byword for wealth in the late 19th and early 20th centuries, often talked about “our plan” when he was developing Standard Oil Trust.

Rockefeller’s strategy was corralling what had been a haphazard oil supply that often outpaced demand and hurt producers by keeping prices low. His business expanded enough that it eventually controlled the majority of oil production in the U.S. Although it was later broken up by the U.S. government, its descendants—ExxonMobil, Chevron and ConocoPhillips—still dominate the industry today.

“Business planning helps entrepreneurs work smarter, stay alert for roadblocks, test new ideas, stay motivated, help align expectations with stakeholders and investors, and even reduce stress.”

“Business planning helps entrepreneurs work smarter, stay alert for roadblocks, test new ideas, stay motivated , help align expectations with stakeholders and investors, and even reduce stress,” wrote Robert Price, executive director of the Global Entrepreneurship Institute, in an article on the organization’s website.

“Writing a business plan forces you into disciplined thinking if you do an intellectually honest job,” he says. “An idea may sound great in your mind, but when you put down the details and numbers, it may fall apart.”

Related: Think Big, Start Small and Plan for Success

A further advantage of your roadmap is that, ideally, it changes with your business. It’s considered a living document, but despite its adaptability, there are basic elements the Small Business Administration says any plan should contain. They include:

1. Executive Summary:

A snapshot of your plan. This will be the last thing you write, but possibly the most important, since many readers will stop here if they’re unimpressed. If your company is a startup , focus on your background and experience as well as that of any partners to show the underpinnings of the company, the agency says. If you’re better established, make sure to include details such as when the business was started, the names of the founders and their roles, how many employees you have, and where your operations are situated.

2. Company Description:

Explain what your company does and how it stands out from competitors. List major customers as well as markets you plan to target in the future. You’ll want to include competitive advantages, such as expert personnel like the whiz-kid coder you just hired, or location: Perhaps your floral shop is next door to an all-night wedding chapel.

3. Market Analysis:

It’s crucial to understand the market you plan to enter. Find out who your competitors are, analyze their cash flow and profit margins, and research technological developments in the industry that might be game-changers. Part of describing your customers is a general awareness of how much they spend and when. For instance, Black Friday got its name because it kicks off the lucrative Christmas shopping season that moves many retailers into full-year profitability. If your business is grappling with a similar challenge, you’ll want to be sure you have the resources and cash flow to withstand operating at a loss for 11 months out of the year.

4. Organization and Management:

Spell out the details of ownership, including investors and show your organizational chart. Specify whether your business is a sole proprietorship, partnership or corporation, and if it’s the latter, what type.

5. Service or Product Line:

What do you sell, how will it help your customers, and how often will they need to replace it? The answers to those questions can be crucial factors in business sustainability . Include any patents or copyrights you own.

6. Marketing and Sales:

The best idea in the world won’t take off if you don’t let your potential customers know what you have. Are you going to rely on word of mouth, promotional discounts or advertising? Remember, your method will have to be tailored to your market. New York businesses are famous for paying people to stand on the sidewalk promoting everything from discounted pizza slices to bargain jewelry prices, but that doesn’t work nearly as well in cities without a high volume of foot traffic.

7. Funding Request:

You’ll want to include how much you need right now as well as how much more you might need over the next five years. A critical point is how you plan to repay borrowed money to creditors (if you opt for debt financing) or, alternatively, generate returns for investors. Both will want to know how you’re spending their money and when they’ll see a payoff.

8. Financial Projections:

If you need funding, provide realistic forecasts that show how you plan to generate future cash flow. Unless you’re borrowing from your parents, your funding sources will want to know. It’s easier if you can show recent financial statements and base your projections on those, since that will give lenders an idea of how realistic your numbers are.

Related: 11 Things That Can Spark Massive Success in Your Life

Michael Jones

Michael Jones is the Director of Community Management and Content at Bond Street, a company focused on making small business loans simple, transparent and fair.

Leave a Comment Cancel Reply

How to Grow a Successful Business

• Search Search Please fill out this field.

1. Get Organized

2. keep detailed records, 3. analyze your competition.

• 4. Understand the Risks & Rewards

5. Be Creative

6. stay focused on your goals, 7. provide great customer service, 8. be consistent, 9. prepare to make some sacrifices, the bottom line.

Starting a business requires more than just a great idea

Erika Rasure is globally-recognized as a leading consumer economics subject matter expert, researcher, and educator. She is a financial therapist and transformational coach, with a special interest in helping women learn how to invest.

To build a successful business, you need more than a good—or even great—idea. You have to be well organized, flexible, and creative, and develop a knack for paying close attention to the details while never losing sight of the big picture. You should also be prepared to make some personal sacrifices. Whatever type of business you have in mind, these nine basic tips, with links to additional advice, can help you get it started and keep it growing.

Key Takeaways

• Starting and growing a business requires good organizational skills, creativity, and constant focus, among other essentials.
• It's important to be aware of your competition, particularly the things it is doing that you might want to adopt or improve upon.
• You'll almost certainly end up working harder for yourself than you would for someone else, so be prepared to make some sacrifices in your personal life.

9 Tips For Growing A Successful Business

To achieve success as a business owner you first have to be well organized. That will help you complete tasks efficiently and stay on top of the many things that need to be done. A simple way to get and stay organized is to create a to-do list each day. As you complete each item, check it off your list. Remember, too, that some tasks are more important than others. Aim to tackle the high-priority ones first.

There are many online resources that are available to help. They include tools like Slack, Asana, Zoom, and Microsoft Teams. That being said, a simple Excel spreadsheet will meet many of a small business's organizational requirements, especially in the early days.

No matter how busy they are, successful businesses take the time to keep careful accounting records . By doing so, they know where their business stands financially and can often get a better (and earlier) grasp of any potential challenges they might be facing. Investopedia periodically rates the best accounting software for small businesses .

Many businesses today keep two sets of records: one physical and another in the cloud . That way, a business owner no longer has to worry about losing crucial data if something unfortunate happens, like a fire, computer virus, or other calamity.

To be successful, you can't afford to ignore your competitors. Instead, take the time to study and learn from them. Larger companies devote significant resources to obtaining this sort of competitive intelligence .

How you go about analyzing the competition can depend on the nature of your business. If you're a restaurant or store owner, you may simply be able to dine or shop at a competitor's place of business, ask customers what they like or don't like about it, and gain information that way.

If you're in a field with more limited access to your competitors' inner workings, such as manufacturing, try to keep up with the news in relevant trade publications, speak with any customers you share in common, and obtain and scrutinize whatever financial information a competitor makes publicly available.

4. Understand the Risks and Rewards

Another key to being successful is taking calculated risks to help your business grow. Besides contemplating the potential rewards if you succeed, a good question to ask is: "What's the downside if this doesn't work out?" If you can answer that question, you'll know what the worst-case scenario is. If you could live with that scenario, and are prepared to take the necessary steps to manage the risk as much as possible, you might want to give it a go. Otherwise, this could be a good time to consider other opportunities.

Understanding risks and rewards includes being smart about the timing of starting a business or launching a new product. For example, the severe economic dislocation during the COVID pandemic provided some businesses with new opportunities (say, manufacturing and selling protective gear) and others with difficult-to-overcome obstacles (such as running a restaurant with constraints on indoor dining).

Always be looking for ways to improve your business and make it stand out from the competition. Recognize that you don't know everything and be open to new ideas and different approaches. 

Keep an eye out for opportunities to expand your current business or develop related enterprises that will lead to additional revenues and provide the benefit of diversification. The history of Amazon provides a good example. The company started out as an online bookseller and grew into an e-commerce giant, selling just about everything. Today it has a growing brick-and-mortar presence, as well. Among its many subsidiaries are Amazon Pharmacy, Amazon MGM Studios, Whole Foods Market, and Zappos.

The old saying "Rome wasn't built in a day" applies to building a business as well. Just because you open a business doesn't mean you're going to start making money immediately. It takes time to let people know who you are and what you have to offer, so stay focused on achieving your goals.

Even many small business owners who ultimately achieve success won't see a profit for a few years and will have to rely on borrowed money (if they can get it) or their own savings to support the business until it can become profitable. Fortunately, there are a variety of ways to finance a business .

That being said, if the business is not turning a profit after a reasonable period of time, it's worth looking into why that is and whether the business needs to go in another direction.

Too many businesses forget the importance of providing great customer service . If you deliver better service for your customers, they'll be more inclined to come to you the next time they need something instead of going to your competition. High-quality service is one key to obtaining competitive advantage in the marketplace.

Some businesses refer to this as a taking a consumer-centric or client-centric approach .

In fact, in today's hyper-competitive business environment, service is often the major differentiating factor between successful and unsuccessful businesses. This is where the saying "undersell and overdeliver" comes in, and savvy business owners are wise to follow it.

Consistency is a key component to success in business. You have to keep doing what is necessary to be successful, day in and day out. This will create long-term positive habits that will help you make money in the long run and create satisfied customers from day one. Customers value consistency, too.

Having your own business often requires putting in more time than if you were working for someone else. That can mean spending less time with family and friends than you wish you could. The adage that there are no weekends and no vacations for business owners can ring true for anyone who's committed to making their business work.

Owning a business isn't for everyone. If, after an honest self-evaluation, you decide you aren't cut out for it, you'll save yourself a lot of grief, and probably a lot of money, by pursuing another career path.

What Is the Fastest Way for a Business to Grow?

Businesses will grow at their own rates, and many times this is out of the control of the business owner or workers. However, there are some aspects to running lean that may help a business grow quickly, such as focusing on a small product line, scaling up at a manageable pace, and providing some sort of obvious edge over your competitors.

How Do You Increase Sales?

Increasing sales can come from a few different places. You can raise ad expenditures where advertising has already proven effective, proactively solicit referrals from existing clients, build a direct-to-consumer email list, and others. You can also expand your product portfolio, but if the new additions underperform, that will negatively affect your bottom line.

What Makes a Startup Successful?

Business success is a difficult concept to quantify, but if it means generating returns for stakeholders, startups can be an excellent way to deliver returns. The best startups have a good product or service that is scalable. A well-run startup will understand the overall market and its particular place in it, be able to pivot quickly, and be ready to take advantage of opportunities when they present themselves.

Growing a successful business is hard work, and not everyone succeeds at it. According to 2022 data from the U.S. Bureau of Labor Statistics, about 20% of new businesses fail during their first year, 50% fail during the first five years, and 65% fail during the first 10 years. Only 25% of new businesses make it to 15 years or beyond.

If you want to be among that 25%, paying attention to these nine tips is a good start, but certainly not exhaustive. To own and run a successful business you'll want to be in a state of constant learning and adapting.

Prime Video Amazon Studios. " Amazon MGM Studios Scores 68 Primetime Emmy Award Nominations in Studio's Biggest Year Ever ."

Amazon Pharmacy. " Save Time, Save Money, Stay Healthy ."

Amazon. " Subsidiaries ."

U.S. Bureau of Labor Statistics. " Business Employment Dynamics – Table 7. Survival of Private Sector Establishments by Opening Year .”

• How to Grow a Successful Business 1 of 28
• The Basics of Financing a Business 2 of 28
• Factor Definition: Requirements, Benefits, and Example 3 of 28
• How Much Working Capital Does a Small Business Need? 4 of 28
• How to Sell Stock in Your Company 5 of 28
• How SBA Loans Can Help Your Small Business 6 of 28
• 4 Steps to Getting a Small Business Loan Without Collateral 7 of 28
• 5 Biggest Challenges Facing Your Small Business 8 of 28
• Simple Ways to Keep Your Business Going in Hard Times 9 of 28
• 7 Popular Marketing Techniques for Small Businesses 10 of 28
• Small Business Is All About Relationships 11 of 28
• Balance Sheet vs. Profit and Loss Statement: What’s the Difference? 12 of 28
• Lines of Credit: When to Use Them and When to Avoid Them 13 of 28
• How to Accept Credit Card Payments 14 of 28
• Using a Business Credit Card 15 of 28
• best business credit cards 16 of 28
• These Are the 5 Best Bank Accounts for Your Small Business (March 2024) 17 of 28
• The Cost of Hiring a New Employee 18 of 28
• Raise vs. Bonus for Your Small Business Employees 19 of 28
• Outsourcing: How It Works in Business, With Examples 20 of 28
• Commercial Health Insurance: Definition, Types, and Examples 21 of 28
• Best Health Insurance Companies for Small Businesses for 2024 22 of 28
• Qualified Small Employer Health Reimbursement Arrangement (QSEHRA) 23 of 28
• Best Small Business Insurance Companies for March 2024 24 of 28
• Best Professional Liability Insurance 25 of 28
• Don't Get Sued: 5 Tips to Protect Your Small Business 26 of 28
• The 5 Licenses and Permits You Need for Your Home-Based Business 27 of 28
• The 4 Most Common Reasons a Small Business Fails 28 of 28

• Terms of Service
• Editorial Policy
• Privacy Policy
• Your Privacy Choices

• Sources of Business Finance
• Small Business Loans
• Small Business Grants
• Crowdfunding Sites
• How to Get a Business Loan
• Small Business Insurance Providers
• Best Factoring Companies
• Types of Bank Accounts
• Best Banks for Small Business
• Best Business Bank Accounts
• Open a Business Bank Account
• Bank Accounts for Small Businesses
• Free Business Checking Accounts
• Best Business Credit Cards
• Get a Business Credit Card
• Business Credit Cards for Bad Credit
• Build Business Credit Fast
• Business Loan Eligibility Criteria
• Small-Business Bookkeeping Basics
• How to Set Financial Goals
• Business Loan Calculators
• How to Calculate ROI
• Calculate Net Income
• Calculate Working Capital
• Calculate Operating Income
• Calculate Net Present Value (NPV)
• Calculate Payroll Tax

12 Key Elements of a Business Plan (Top Components Explained)

Starting and running a successful business requires proper planning and execution of effective business tactics and strategies .

You need to prepare many essential business documents when starting a business for maximum success; the business plan is one such document.

When creating a business, you want to achieve business objectives and financial goals like productivity, profitability, and business growth. You need an effective business plan to help you get to your desired business destination.

Even if you are already running a business, the proper understanding and review of the key elements of a business plan help you navigate potential crises and obstacles.

This article will teach you why the business document is at the core of any successful business and its key elements you can not avoid.

Let’s get started.

Why Are Business Plans Important?

Business plans are practical steps or guidelines that usually outline what companies need to do to reach their goals. They are essential documents for any business wanting to grow and thrive in a highly-competitive business environment .

1. Proves Your Business Viability

A business plan gives companies an idea of how viable they are and what actions they need to take to grow and reach their financial targets. With a well-written and clearly defined business plan, your business is better positioned to meet its goals.

2. Guides You Throughout the Business Cycle

A business plan is not just important at the start of a business. As a business owner, you must draw up a business plan to remain relevant throughout the business cycle .

During the starting phase of your business, a business plan helps bring your ideas into reality. A solid business plan can secure funding from lenders and investors.

After successfully setting up your business, the next phase is management. Your business plan still has a role to play in this phase, as it assists in communicating your business vision to employees and external partners.

Essentially, your business plan needs to be flexible enough to adapt to changes in the needs of your business.

3. Helps You Make Better Business Decisions

As a business owner, you are involved in an endless decision-making cycle. Your business plan helps you find answers to your most crucial business decisions.

A robust business plan helps you settle your major business components before you launch your product, such as your marketing and sales strategy and competitive advantage.

4. Eliminates Big Mistakes

Many small businesses fail within their first five years for several reasons: lack of financing, stiff competition, low market need, inadequate teams, and inefficient pricing strategy.

Creating an effective plan helps you eliminate these big mistakes that lead to businesses' decline. Every business plan element is crucial for helping you avoid potential mistakes before they happen.

5. Secures Financing and Attracts Top Talents

Having an effective plan increases your chances of securing business loans. One of the essential requirements many lenders ask for to grant your loan request is your business plan.

A business plan helps investors feel confident that your business can attract a significant return on investments ( ROI ).

You can attract and retain top-quality talents with a clear business plan. It inspires your employees and keeps them aligned to achieve your strategic business goals.

Key Elements of Business Plan

Starting and running a successful business requires well-laid actions and supporting documents that better position a company to achieve its business goals and maximize success.

A business plan is a written document with relevant information detailing business objectives and how it intends to achieve its goals.

With an effective business plan, investors, lenders, and potential partners understand your organizational structure and goals, usually around profitability, productivity, and growth.

Every successful business plan is made up of key components that help solidify the efficacy of the business plan in delivering on what it was created to do.

Here are some of the components of an effective business plan.

1. Executive Summary

One of the key elements of a business plan is the executive summary. Write the executive summary as part of the concluding topics in the business plan. Creating an executive summary with all the facts and information available is easier.

In the overall business plan document, the executive summary should be at the forefront of the business plan. It helps set the tone for readers on what to expect from the business plan.

A well-written executive summary includes all vital information about the organization's operations, making it easy for a reader to understand.

The key points that need to be acted upon are highlighted in the executive summary. They should be well spelled out to make decisions easy for the management team.

A good and compelling executive summary points out a company's mission statement and a brief description of its products and services.

An executive summary summarizes a business's expected value proposition to distinct customer segments. It highlights the other key elements to be discussed during the rest of the business plan.

Including your prior experiences as an entrepreneur is a good idea in drawing up an executive summary for your business. A brief but detailed explanation of why you decided to start the business in the first place is essential.

Adding your company's mission statement in your executive summary cannot be overemphasized. It creates a culture that defines how employees and all individuals associated with your company abide when carrying out its related processes and operations.

Your executive summary should be brief and detailed to catch readers' attention and encourage them to learn more about your company.

Components of an Executive Summary

Here are some of the information that makes up an executive summary:

• The name and location of your company
• Products and services offered by your company
• Mission and vision statements
• Success factors of your business plan

2. Business Description

Your business description needs to be exciting and captivating as it is the formal introduction a reader gets about your company.

What your company aims to provide, its products and services, goals and objectives, target audience , and potential customers it plans to serve need to be highlighted in your business description.

A company description helps point out notable qualities that make your company stand out from other businesses in the industry. It details its unique strengths and the competitive advantages that give it an edge to succeed over its direct and indirect competitors.

Spell out how your business aims to deliver on the particular needs and wants of identified customers in your company description, as well as the particular industry and target market of the particular focus of the company.

Include trends and significant competitors within your particular industry in your company description. Your business description should contain what sets your company apart from other businesses and provides it with the needed competitive advantage.

In essence, if there is any area in your business plan where you need to brag about your business, your company description provides that unique opportunity as readers look to get a high-level overview.

Components of a Business Description

Your business description needs to contain these categories of information.

• Business location
• The legal structure of your business
• Summary of your business’s short and long-term goals

3. Market Analysis

The market analysis section should be solely based on analytical research as it details trends particular to the market you want to penetrate.

Graphs, spreadsheets, and histograms are handy data and statistical tools you need to utilize in your market analysis. They make it easy to understand the relationship between your current ideas and the future goals you have for the business.

All details about the target customers you plan to sell products or services should be in the market analysis section. It helps readers with a helpful overview of the market.

In your market analysis, you provide the needed data and statistics about industry and market share, the identified strengths in your company description, and compare them against other businesses in the same industry.

The market analysis section aims to define your target audience and estimate how your product or service would fare with these identified audiences.

Market analysis helps visualize a target market by researching and identifying the primary target audience of your company and detailing steps and plans based on your audience location.

Obtaining this information through market research is essential as it helps shape how your business achieves its short-term and long-term goals.

Market Analysis Factors

Here are some of the factors to be included in your market analysis.

• The geographical location of your target market
• Needs of your target market and how your products and services can meet those needs
• Demographics of your target audience

Components of the Market Analysis Section

Here is some of the information to be included in your market analysis.

• Industry description and statistics
• Demographics and profile of target customers
• Marketing data for your products and services
• Detailed evaluation of your competitors

4. Marketing Plan

A marketing plan defines how your business aims to reach its target customers, generate sales leads, and, ultimately, make sales.

Promotion is at the center of any successful marketing plan. It is a series of steps to pitch a product or service to a larger audience to generate engagement. Note that the marketing strategy for a business should not be stagnant and must evolve depending on its outcome.

Include the budgetary requirement for successfully implementing your marketing plan in this section to make it easy for readers to measure your marketing plan's impact in terms of numbers.

The information to include in your marketing plan includes marketing and promotion strategies, pricing plans and strategies , and sales proposals. You need to include how you intend to get customers to return and make repeat purchases in your business plan.

5. Sales Strategy

Sales strategy defines how you intend to get your product or service to your target customers and works hand in hand with your business marketing strategy.

Your sales strategy approach should not be complex. Break it down into simple and understandable steps to promote your product or service to target customers.

Apart from the steps to promote your product or service, define the budget you need to implement your sales strategies and the number of sales reps needed to help the business assist in direct sales.

Your sales strategy should be specific on what you need and how you intend to deliver on your sales targets, where numbers are reflected to make it easier for readers to understand and relate better.

6. Competitive Analysis

Providing transparent and honest information, even with direct and indirect competitors, defines a good business plan. Provide the reader with a clear picture of your rank against major competitors.

Identifying your competitors' weaknesses and strengths is useful in drawing up a market analysis. It is one information investors look out for when assessing business plans.

The competitive analysis section clearly defines the notable differences between your company and your competitors as measured against their strengths and weaknesses.

This section should define the following:

• Your competitors' identified advantages in the market
• How do you plan to set up your company to challenge your competitors’ advantage and gain grounds from them?
• The standout qualities that distinguish you from other companies
• Potential bottlenecks you have identified that have plagued competitors in the same industry and how you intend to overcome these bottlenecks

In your business plan, you need to prove your industry knowledge to anyone who reads your business plan. The competitive analysis section is designed for that purpose.

7. Management and Organization

Management and organization are key components of a business plan. They define its structure and how it is positioned to run.

Whether you intend to run a sole proprietorship, general or limited partnership, or corporation, the legal structure of your business needs to be clearly defined in your business plan.

Use an organizational chart that illustrates the hierarchy of operations of your company and spells out separate departments and their roles and functions in this business plan section.

The management and organization section includes profiles of advisors, board of directors, and executive team members and their roles and responsibilities in guaranteeing the company's success.

Apparent factors that influence your company's corporate culture, such as human resources requirements and legal structure, should be well defined in the management and organization section.

Defining the business's chain of command if you are not a sole proprietor is necessary. It leaves room for little or no confusion about who is in charge or responsible during business operations.

This section provides relevant information on how the management team intends to help employees maximize their strengths and address their identified weaknesses to help all quarters improve for the business's success.

8. Products and Services

This business plan section describes what a company has to offer regarding products and services to the maximum benefit and satisfaction of its target market.

Boldly spell out pending patents or copyright products and intellectual property in this section alongside costs, expected sales revenue, research and development, and competitors' advantage as an overview.

At this stage of your business plan, the reader needs to know what your business plans to produce and sell and the benefits these products offer in meeting customers' needs.

The supply network of your business product, production costs, and how you intend to sell the products are crucial components of the products and services section.

Investors are always keen on this information to help them reach a balanced assessment of if investing in your business is risky or offer benefits to them.

You need to create a link in this section on how your products or services are designed to meet the market's needs and how you intend to keep those customers and carve out a market share for your company.

Repeat purchases are the backing that a successful business relies on and measure how much customers are into what your company is offering.

This section is more like an expansion of the executive summary section. You need to analyze each product or service under the business.

9. Operating Plan

An operations plan describes how you plan to carry out your business operations and processes.

The operating plan for your business should include:

• Information about how your company plans to carry out its operations.
• The base location from which your company intends to operate.
• The number of employees to be utilized and other information about your company's operations.
• Key business processes.

This section should highlight how your organization is set up to run. You can also introduce your company's management team in this section, alongside their skills, roles, and responsibilities in the company.

The best way to introduce the company team is by drawing up an organizational chart that effectively maps out an organization's rank and chain of command.

What should be spelled out to readers when they come across this business plan section is how the business plans to operate day-in and day-out successfully.

10. Financial Projections and Assumptions

Bringing your great business ideas into reality is why business plans are important. They help create a sustainable and viable business.

The financial section of your business plan offers significant value. A business uses a financial plan to solve all its financial concerns, which usually involves startup costs, labor expenses, financial projections, and funding and investor pitches.

All key assumptions about the business finances need to be listed alongside the business financial projection, and changes to be made on the assumptions side until it balances with the projection for the business.

The financial plan should also include how the business plans to generate income and the capital expenditure budgets that tend to eat into the budget to arrive at an accurate cash flow projection for the business.

Base your financial goals and expectations on extensive market research backed with relevant financial statements for the relevant period.

Examples of financial statements you can include in the financial projections and assumptions section of your business plan include:

• Projected income statements
• Cash flow statements
• Balance sheets
• Income statements

Revealing the financial goals and potentials of the business is what the financial projection and assumption section of your business plan is all about. It needs to be purely based on facts that can be measurable and attainable.

11. Request For Funding

The request for funding section focuses on the amount of money needed to set up your business and underlying plans for raising the money required. This section includes plans for utilizing the funds for your business's operational and manufacturing processes.

When seeking funding, a reasonable timeline is required alongside it. If the need arises for additional funding to complete other business-related projects, you are not left scampering and desperate for funds.

If you do not have the funds to start up your business, then you should devote a whole section of your business plan to explaining the amount of money you need and how you plan to utilize every penny of the funds. You need to explain it in detail for a future funding request.

When an investor picks up your business plan to analyze it, with all your plans for the funds well spelled out, they are motivated to invest as they have gotten a backing guarantee from your funding request section.

Include timelines and plans for how you intend to repay the loans received in your funding request section. This addition keeps investors assured that they could recoup their investment in the business.

12. Exhibits and Appendices

Exhibits and appendices comprise the final section of your business plan and contain all supporting documents for other sections of the business plan.

Some of the documents that comprise the exhibits and appendices section includes:

• Legal documents
• Licenses and permits
• Credit histories
• Customer lists

The choice of what additional document to include in your business plan to support your statements depends mainly on the intended audience of your business plan. Hence, it is better to play it safe and not leave anything out when drawing up the appendix and exhibit section.

Supporting documentation is particularly helpful when you need funding or support for your business. This section provides investors with a clearer understanding of the research that backs the claims made in your business plan.

There are key points to include in the appendix and exhibits section of your business plan.

• The management team and other stakeholders resume
• Marketing research
• Permits and relevant legal documents
• Financial documents

Was This Article Helpful?

Martin luenendonk.

Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.

The 4 Phases Needed to Develop a Successful Business Plan

David Gordon

• January 5, 2021
• Type Articles

As they say in the military, “The enemy has a say.” The key to winning is adjusting. In 2021, expect COVID-19 will continue to impact the first half of the year, while the second half could represent different opportunities. Further, a new presidential administration, with its new initiatives, could impact your market looking toward 2022 and 2023.

This is where business planning comes into play.

Planning is about understanding the landscape, knowing what you want to achieve and then determining how to achieve it. It requires gathering information to understand your environment; determining current deployment; resources; where you can solicit assistance and then determining what you need to do (or procure) to give your team the resources needed to achieve the goal. Then, it is all about execution – developing a plan to achieve your future goals.

The phases of developing a plan include:

1. Introspection, Research & Insights

2. idea generation, 3. aggregation & execution, 4. ongoing evaluation and refinement.

While it sounds comprehensive, and it can be, it can also be streamlined. It all depends upon your organization, style and, if you use an outside facilitator, their ability to ask the right questions, understand your business/industry and add ideas.

This first step is critical. It is about gathering information: quantitative information and qualitative insights.

This can comprise macroeconomic information, marketplace information, industry insights and data analysis. The goal is to have a sense of where the economy and market are going while understanding your strengths, weaknesses, opportunities, and threats (SWOT), which comes from information gathering.

Understand your relationship with your market, your company, your customers, and the potential of each. Data can deliver these insights. Internal business intelligence data, combined with external economic data, can be powerful tools.

Some additional areas to consider include:

• Do you “plan” expecting today’s COVID-19 environment or a different one? For how long?
• What is your expectation of the market? Future macro trends and the potential opportunities that they can create? For example, how will the new presidential administration’s likely focus on clean energy and the climate impact your markets?
• How have your processes been impacted?
• More importantly, how are customers and their customers being impacted? What are their new expectations? What is their outlook?
• What is your staff’s input?

As part of this process, “customer” insights can be beneficial. This should be 360-degree input. From end-customers/contractors, distributors (if you are a manufacturer), salespeople (and reps/RSMs), perhaps even employees or suppliers. Ask their opinion about the market, their opportunities, how “you” can improve and more. Those who contribute want you to succeed.

Next, ask departments how they can improve. How can “you/they” be easier to do business with? What additional value can each bring to their customers? What processes need to be improved? How can utilization, and productivity, increase? What is their value proposition, and the company’s, today and what could it be?

If you are in sales, the issues are the same, but focus on their goals and account package. Where are customer needs? Where are they going? What is your value proposition, according to your sales organization? How can you generate more? What do you need to be successful (or, more importantly, what does your company need to do to be more successful with your customers/in your territory?)

Ask what is important for account retention as well as for taking share. Then prioritize.

It is about asking for information, seeking opportunities, developing ideas, changing models and anticipating the future, becoming knowledgeable. Going into 2021, many companies will be more conservative with investments and will seek to reallocate funding. Focus and enhancing models will be critical. Opportunities abound.

Once you have gathered information and know the current and projected state, the next phase is identifying what strategies you want to continue. Conduct an idea generation exercise to determine what’s next.

This brainstorming exercise helps identify what new strategies will emerge. Consider what competitors are doing. Look at distributors/manufacturers in other industries or markets. Ask customers what would be of benefit to them.

Next it is about aggregating the ideas, developing a project plan and calendaring the activities to ensure time implementation.

For some initiatives, you may want advance time to present the strategy to your key suppliers or distributors to gather their input, or perhaps get their buy-in. For distributors, remember your 2021 earned co-op funds will probably decline, as they are based upon 2020 performance.

Gather the thoughts, determine the feasibility, gain budgetary insight and then prioritize. Inevitably, you cannot do everything. Every company is, at some point, resource-constrained.

An area that is challenging for most companies is ongoing evaluation of strategy with periodic reviews that allow the company to refine its strategy. It is like taking a road trip and finding out that there is construction on a segment of the highway. You can slow down or consider a detour/alternate route that enables you to continue. Adjustments are needed in plans. The key is achieving the end goal within the defined timeframe.

Reporting these metrics to various stakeholders also helps earn buy-in for future initiatives.

Strategic planning is a commitment to intentionally succeed. It is a leadership decision that reinforces to your staff that the company has a roadmap to achieve success and is committed to profitable growth. Involving your team helps develop a better “product” as well as earns their buy-in to the strategy, to implementation and to success.

Planning can be a process, or it can be a workshop. The key is, have a plan so you can be intentional in your actions.

David Gordon is president of Channel Marketing Group, a distribution strategy and marketing consulting firm helping distributors, manufacturers and representatives in the industrial and construction industries generate insights and ideas to drive growth. For more information on Channel Marketing Group, visit channelmkt.com . Reach Gordon at [email protected] . 

Related Posts

Family-owned industrial distributor is commemorating more than a century of service to suppliers and customers.

Arceo will lead the Phoenix branch team as plastic supplier Curbell Plastics continues to expand…

Richard Landry named to key sales position at Sonepar-owned electrical distributor.

Share this article

• Filed In: Strategy , Featured Blog

• Turner Supply Celebrates 115 Years in Business
• Curbell Plastics Names Jason Arceo Business Manager for Phoenix
• Crawford Hires Industrial Sales and Business Development Leader

Leave a Comment Cancel Reply

You must be logged in to post a comment.

Read the latest articles and see your reports.

Popular Now

Kennametal to have new ceo on june 1.

• March 14, 2024

Report: Manufacturers Back Off on 2024 Pay Raises

Home depot will open 4 dcs in 2024 to serve pros, amazon business expands to mexico; 10th country overall, u.s. wholesale inflation again topped expectations in february.

MDM Directories

• Top Distributors
• Investment Banks
• Associations
• Buying Groups

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

• Up-to-date news in a quick-to-read format
• Free access to webcasts, podcasts and live events
• Exclusive whitepapers, research and reports

articles left

Want more Premium content from MDM?

Subscribe today and get:

• New issues twice each month
• Unlimited access to mdm.com , including 10+ years of archived data
• Current trends analysis, market data and economic updates
• Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

• Unlimited access to MDM.com
• 1 year digital subscription, with new issues twice a month
• Trends analysis, market data and quarterly economic updates
• Deals on select store products and events

article left

You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

• Two new issues a month
• Access to 10+ years of archived data on mdm.com
• Quarterly economic updates, trends analysis and market data
• Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Back to MDM.com

Register for full access

• Name * First Name Last Name
• Job Function * Select a value Administrative CEO/President Consulting Education/Student Finance Human Resources Information Technology Legal Marketing Operations/Logistics Product Management Purchasing Sales Other
• Country * Select a value Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire, Sint Eustatius and Saba Bosnia and Herzegovina Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cabo Verde Cambodia Cameroon Canada Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos Islands Colombia Comoros Congo Congo, Democratic Republic of the Cook Islands Costa Rica Croatia Cuba Curaçao Cyprus Czechia Côte d'Ivoire Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Eswatini Ethiopia Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Heard Island and McDonald Islands Holy See Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea, Democratic People's Republic of Korea, Republic of Kuwait Kyrgyzstan Lao People's Democratic Republic Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macao Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island North Macedonia Northern Mariana Islands Norway Oman Pakistan Palau Palestine, State of Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Romania Russian Federation Rwanda Réunion Saint Barthélemy Saint Helena, Ascension and Tristan da Cunha Saint Kitts and Nevis Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon Islands Somalia South Africa South Georgia and the South Sandwich Islands South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Sweden Switzerland Syria Arab Republic Taiwan Tajikistan Tanzania, the United Republic of Thailand Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkmenistan Turks and Caicos Islands Tuvalu Türkiye US Minor Outlying Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Venezuela Viet Nam Virgin Islands, British Virgin Islands, U.S. Wallis and Futuna Western Sahara Yemen Zambia Zimbabwe Åland Islands
• State * Select a value Alabama Alaska American Samoa Arizona Arkansas California Colorado Connecticut Delaware District of Columbia Florida Georgia Guam Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Northern Mariana Islands Ohio Oklahoma Oregon Pennsylvania Puerto Rico Rhode Island South Carolina South Dakota Tennessee Texas Utah U.S. Virgin Islands Vermont Virginia Washington West Virginia Wisconsin Wyoming Armed Forces Americas Armed Forces Europe Armed Forces Pacific
• Province * Select a value Alberta British Columbia Manitoba New Brunswick Newfoundland and Labrador Northwest Territories Nova Scotia Nunavut Ontario Prince Edward Island Quebec Saskatchewan Yukon
• Type of Company * Select a value Distributor Manufacturer Software Provider Consultant/Business Services Provider Manufacturer Rep Other
• Primary Business Sector * Select a value Building Materials/Construction Supplies Banking/Private Equity Education Electrical Electronics Fasteners Food & Beverage Gases & Welding Healthcare/Pharmaceuticals HVACR/Plumbing/PVF Industrial MRO/Automation/Hose Jan-San Machinery Metals Office/Paper & Packaging Plastics Power Transmission/Fluid Power Safety Wholesale Other
• What is your annual company revenue? Select a value Greater than $1.2 Billion $200 MIllion - $1.2 Billion $100 - $200 Million $50 - $100 Million $25 - $50 Million $10 - $25 Million $5 - $10 Million $1 - $5 Million Under $1 Million
• I consent to the terms and conditions, including the use of my personal information by MDM to serve the products/services requested, manage my account and send me offers of other relevant products and services. Consent can be withdrawn at any time. See our privacy policy below for more information.
• By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources, according to MDM’s Terms & Conditions . You can withdraw consent at any time.
• Email This field is for validation purposes and should be left unchanged.

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

• Name * First Last
• Country * Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire, Sint Eustatius and Saba Bosnia and Herzegovina Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos Islands Colombia Comoros Congo, Democratic Republic of the Congo, Republic of the Cook Islands Costa Rica Croatia Cuba Curaçao Cyprus Czech Republic Côte d'Ivoire Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Eswatini (Swaziland) Ethiopia Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Heard and McDonald Islands Holy See Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Lao People's Democratic Republic Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island North Korea Northern Mariana Islands Norway Oman Pakistan Palau Palestine, State of Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Romania Russia Rwanda Réunion Saint Barthélemy Saint Helena Saint Kitts and Nevis Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon Islands Somalia South Africa South Georgia South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu US Minor Outlying Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Venezuela Vietnam Virgin Islands, British Virgin Islands, U.S. Wallis and Futuna Western Sahara Yemen Zambia Zimbabwe Åland Islands
• Anything else we should know?

Request a Market Prospector Demo

• Comments This field is for validation purposes and should be left unchanged.

Table of Contents

What is a business plan, the advantages of having a business plan, the types of business plans, the key elements of a business plan, best business plan software, common challenges of writing a business plan, become an expert business planner, business planning: it’s importance, types and key elements.

Every year, thousands of new businesses see the light of the day. One look at the  World Bank's Entrepreneurship Survey and database  shows the mind-boggling rate of new business registrations. However, sadly, only a tiny percentage of them have a chance of survival.   

According to the Bureau of Labor Statistics, about 20% of small businesses fail in their first year, about 50% in their fifth year.

Research from the University of Tennessee found that 44% of businesses fail within the first three years. Among those that operate within specific sectors, like information (which includes most tech firms), 63% shut shop within three years.

Several  other statistics  expose the abysmal rates of business failure. But why are so many businesses bound to fail? Most studies mention "lack of business planning" as one of the reasons.

This isn’t surprising at all. 

Running a business without a plan is like riding a motorcycle up a craggy cliff blindfolded. Yet, way too many firms ( a whopping 67%)  don't have a formal business plan in place. 

It doesn't matter if you're a startup with a great idea or a business with an excellent product. You can only go so far without a roadmap — a business plan. Only, a business plan is so much more than just a roadmap. A solid plan allows a business to weather market challenges and pivot quickly in the face of crisis, like the one global businesses are struggling with right now, in the post-pandemic world.  

But before you can go ahead and develop a great business plan, you need to know the basics. In this article, we'll discuss the fundamentals of business planning to help you plan effectively for 2021.  

Now before we begin with the details of business planning, let us understand what it is.

No two businesses have an identical business plan, even if they operate within the same industry. So one business plan can look entirely different from another one. Still, for the sake of simplicity, a business plan can be defined as a guide for a company to operate and achieve its goals.  

More specifically, it's a document in writing that outlines the goals, objectives, and purpose of a business while laying out the blueprint for its day-to-day operations and key functions such as marketing, finance, and expansion.

A good business plan can be a game-changer for startups that are looking to raise funds to grow and scale. It convinces prospective investors that the venture will be profitable and provides a realistic outlook on how much profit is on the cards and by when it will be attained. 

However, it's not only new businesses that greatly benefit from a business plan. Well-established companies and large conglomerates also need to tweak their business plans to adapt to new business environments and unpredictable market changes. 

Before getting into learning more about business planning, let us learn the advantages of having one.

Since a detailed business plan offers a birds-eye view of the entire framework of an establishment, it has several benefits that make it an important part of any organization. Here are few ways a business plan can offer significant competitive edge.

• Sets objectives and benchmarks: Proper planning helps a business set realistic objectives and assign stipulated time for those goals to be met. This results in long-term profitability. It also lets a company set benchmarks and Key Performance Indicators (KPIs) necessary to reach its goals. 
• Maximizes resource allocation: A good business plan helps to effectively organize and allocate the company’s resources. It provides an understanding of the result of actions, such as, opening new offices, recruiting fresh staff, change in production, and so on. It also helps the business estimate the financial impact of such actions.
• Enhances viability: A plan greatly contributes towards turning concepts into reality. Though business plans vary from company to company, the blueprints of successful companies often serve as an excellent guide for nascent-stage start-ups and new entrepreneurs. It also helps existing firms to market, advertise, and promote new products and services into the market.
• Aids in decision making: Running a business involves a lot of decision making: where to pitch, where to locate, what to sell, what to charge — the list goes on. A well thought-out business plan provides an organization the ability to anticipate the curveballs that the future could throw at them. It allows them to come up with answers and solutions to these issues well in advance.
• Fix past mistakes: When businesses create plans keeping in mind the flaws and failures of the past and what worked for them and what didn’t, it can help them save time, money, and resources. Such plans that reflects the lessons learnt from the past offers businesses an opportunity to avoid future pitfalls.
• Attracts investors: A business plan gives investors an in-depth idea about the objectives, structure, and validity of a firm. It helps to secure their confidence and encourages them to invest. 

Now let's look at the various types involved in business planning.

Become a Business and Leadership Professional

• Top 10 skills in demand Business Analysis As A Skill In 2020
• 14% Growth in Jobs Of Business Analysis Profile By 2028

Business Analyst

• Industry-recognized certifications from IBM and Simplilearn
• Masterclasses from IBM experts

Post Graduate Program in Business Analysis

• Certificate from Simplilearn in collaboration with Purdue University
• Become eligible to be part of the Purdue University Alumni Association

Here's what learners are saying regarding our programs:

Assistant Consultant at Tata Consultancy Services , Tata Consultancy Services

My experience with Simplilearn has been great till now. They have good materials to start with, and a wide range of courses. I have signed up for two courses with Simplilearn over the past 6 months, Data Scientist and Agile and Scrum. My experience with both is good. One unique feature I liked about Simplilearn is that they give pre-requisites that you should complete, before a live class, so that you go there fully prepared. Secondly, there support staff is superb. I believe there are two teams, to cater to the Indian and US time zones. Simplilearn gives you the most methodical and easy way to up-skill yourself. Also, when you compare the data analytics courses across the market that offer web-based tutorials, Simplilearn, scores over the rest in my opinion. Great job, Simplilearn!

I was keenly looking for a change in my domain from business consultancy to IT(Business Analytics). This Post Graduate Program in Business Analysis course helped me achieve the same. I am proficient in business analysis now and am looking for job profiles that suit my skill set.

Business plans are formulated according to the needs of a business. It can be a simple one-page document or an elaborate 40-page affair, or anything in between. While there’s no rule set in stone as to what exactly a business plan can or can’t contain, there are a few common types of business plan that nearly all businesses in existence use.  

Here’s an overview of a few fundamental types of business plans. 

• Start-up plan: As the name suggests, this is a documentation of the plans, structure, and objections of a new business establishments. It describes the products and services that are to be produced by the firm, the staff management, and market analysis of their production. Often, a detailed finance spreadsheet is also attached to this document for investors to determine the viability of the new business set-up.
• Feasibility plan: A feasibility plan evaluates the prospective customers of the products or services that are to be produced by a company. It also estimates the possibility of a profit or a loss of a venture. It helps to forecast how well a product will sell at the market, the duration it will require to yield results, and the profit margin that it will secure on investments. 
• Expansion Plan: This kind of plan is primarily framed when a company decided to expand in terms of production or structure. It lays down the fundamental steps and guidelines with regards to internal or external growth. It helps the firm to analyze the activities like resource allocation for increased production, financial investments, employment of extra staff, and much more.
• Operations Plan: An operational plan is also called an annual plan. This details the day-to-day activities and strategies that a business needs to follow in order to materialize its targets. It outlines the roles and responsibilities of the managing body, the various departments, and the company’s employees for the holistic success of the firm.
• Strategic Plan: This document caters to the internal strategies of the company and is a part of the foundational grounds of the establishments. It can be accurately drafted with the help of a SWOT analysis through which the strengths, weaknesses, opportunities, and threats can be categorized and evaluated so that to develop means for optimizing profits.

There is some preliminary work that’s required before you actually sit down to write a plan for your business. Knowing what goes into a business plan is one of them. 

Here are the key elements of a good business plan:

• Executive Summary: An executive summary gives a clear picture of the strategies and goals of your business right at the outset. Though its value is often understated, it can be extremely helpful in creating the readers’ first impression of your business. As such, it could define the opinions of customers and investors from the get-go.  
• Business Description: A thorough business description removes room for any ambiguity from your processes. An excellent business description will explain the size and structure of the firm as well as its position in the market. It also describes the kind of products and services that the company offers. It even states as to whether the company is old and established or new and aspiring. Most importantly, it highlights the USP of the products or services as compared to your competitors in the market.
• Market Analysis: A systematic market analysis helps to determine the current position of a business and analyzes its scope for future expansions. This can help in evaluating investments, promotions, marketing, and distribution of products. In-depth market understanding also helps a business combat competition and make plans for long-term success.
• Operations and Management: Much like a statement of purpose, this allows an enterprise to explain its uniqueness to its readers and customers. It showcases the ways in which the firm can deliver greater and superior products at cheaper rates and in relatively less time. 
• Financial Plan: This is the most important element of a business plan and is primarily addressed to investors and sponsors. It requires a firm to reveal its financial policies and market analysis. At times, a 5-year financial report is also required to be included to show past performances and profits. The financial plan draws out the current business strategies, future projections, and the total estimated worth of the firm.

The importance of business planning is it simplifies the planning of your company's finances to present this information to a bank or investors. Here are the best business plan software providers available right now:

• Business Sorter

The importance of business planning cannot be emphasized enough, but it can be challenging to write a business plan. Here are a few issues to consider before you start your business planning:

• Create a business plan to determine your company's direction, obtain financing, and attract investors.
• Identifying financial, demographic, and achievable goals is a common challenge when writing a business plan.
• Some entrepreneurs struggle to write a business plan that is concise, interesting, and informative enough to demonstrate the viability of their business idea.
• You can streamline your business planning process by conducting research, speaking with experts and peers, and working with a business consultant.

Whether you’re running your own business or in-charge of ensuring strategic performance and growth for your employer or clients, knowing the ins and outs of business planning can set you up for success. 

Be it the launch of a new and exciting product or an expansion of operations, business planning is the necessity of all large and small companies. Which is why the need for professionals with superior business planning skills will never die out. In fact, their demand is on the rise with global firms putting emphasis on business analysis and planning to cope with cut-throat competition and market uncertainties.

While some are natural-born planners, most people have to work to develop this important skill. Plus, business planning requires you to understand the fundamentals of business management and be familiar with business analysis techniques . It also requires you to have a working knowledge of data visualization, project management, and monitoring tools commonly used by businesses today.   

Simpliearn’s Executive Certificate Program in General Management will help you develop and hone the required skills to become an extraordinary business planner. This comprehensive general management program by IIM Indore can serve as a career catalyst, equipping professionals with a competitive edge in the ever-evolving business environment.

What Is Meant by Business Planning?

Business planning is developing a company's mission or goals and defining the strategies you will use to achieve those goals or tasks. The process can be extensive, encompassing all aspects of the operation, or it can be concrete, focusing on specific functions within the overall corporate structure.

What Are the 4 Types of Business Plans?

The following are the four types of business plans:

Operational Planning

This type of planning typically describes the company's day-to-day operations. Single-use plans are developed for events and activities that occur only once (such as a single marketing campaign). Ongoing plans include problem-solving policies, rules for specific regulations, and procedures for a step-by-step process for achieving particular goals.

Strategic Planning

Strategic plans are all about why things must occur. A high-level overview of the entire business is included in strategic planning. It is the organization's foundation and will dictate long-term decisions.

Tactical Planning

Tactical plans are about what will happen. Strategic planning is aided by tactical planning. It outlines the tactics the organization intends to employ to achieve the goals outlined in the strategic plan.

Contingency Planning

When something unexpected occurs or something needs to be changed, contingency plans are created. In situations where a change is required, contingency planning can be beneficial.

What Are the 7 Steps of a Business Plan?

The following are the seven steps required for a business plan:

Conduct Research

If your company is to run a viable business plan and attract investors, your information must be of the highest quality.

Have a Goal

The goal must be unambiguous. You will waste your time if you don't know why you're writing a business plan. Knowing also implies having a target audience for when the plan is expected to get completed.

Create a Company Profile

Some refer to it as a company profile, while others refer to it as a snapshot. It's designed to be mentally quick and digestible because it needs to stick in the reader's mind quickly since more information is provided later in the plan.

Describe the Company in Detail

Explain the company's current situation, both good and bad. Details should also include patents, licenses, copyrights, and unique strengths that no one else has.

Create a marketing plan ahead of time.

A strategic marketing plan is required because it outlines how your product or service will be communicated, delivered, and sold to customers.

Be Willing to Change Your Plan for the Sake of Your Audience

Another standard error is that people only write one business plan. Startups have several versions, just as candidates have numerous resumes for various potential employers.

Incorporate Your Motivation

Your motivation must be a compelling reason for people to believe your company will succeed in all circumstances. A mission should drive a business, not just selling, to make money. That mission is defined by your motivation as specified in your business plan.

What Are the Basic Steps in Business Planning?

These are the basic steps in business planning:

Summary and Objectives

Briefly describe your company, its objectives, and your plan to keep it running.

Services and Products

Add specifics to your detailed description of the product or service you intend to offer. Where, why, and how much you plan to sell your product or service and any special offers.

Conduct research on your industry and the ideal customers to whom you want to sell. Identify the issues you want to solve for your customers.

Operations are the process of running your business, including the people, skills, and experience required to make it successful.

How are you going to reach your target audience? How you intend to sell to them may include positioning, pricing, promotion, and distribution.

Consider funding costs, operating expenses, and projected income. Include your financial objectives and a breakdown of what it takes to make your company profitable. With proper business planning through the help of support, system, and mentorship, it is easy to start a business.

Our Business And Leadership Courses Duration And Fees

Business And Leadership Courses typically range from a few weeks to several months, with fees varying based on program and institution.

Get Free Certifications with free video courses

Business and Leadership

Business Analysis Basics

Data Science & Business Analytics

Business Intelligence Fundamentals

Learn from Industry Experts with free Masterclasses

Ascend the Product Management Career Ladder in 2024 with UC San Diego

Design Your UI/UX Career Success Story in 2024 with Caltech UIUX Bootcamp

Career Information Session: Find Out How to Become a Business Analyst with IIT Roorkee

Recommended Reads

Business Intelligence Career Guide: Your Complete Guide to Becoming a Business Analyst

Corporate Succession Planning: How to Create Leaders According to the Business Need

Top Business Analyst Skills

Business Analytics Basics: A Beginner’s Guide

Financial Planning for Businesses Across the Globe

How to Become a Business Analyst

Get Affiliated Certifications with Live Class programs

• PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.

• Share full article

Sprouts of Hope in a Gloomy Media Landscape

A handful of digital start-ups are finding success — so far, at least — by learning lessons from their troubled predecessors.

Credit... Peter Arkle

Supported by

By Katie Robertson and Benjamin Mullin

• March 12, 2024

This year is looking grim for the news business.

Facing a set of harsh financial realities — resulting from a mix of news fatigue, an unsteady advertising market and a precipitous fall in traffic from tech giants — many outlets have been forced to fold or make significant cuts in recent months.

But there are some signs of hope. A small cohort of for-profit digital media companies that sprang up during the pandemic have found success — at least for the moment — by taking the opposite approach of many predecessors, such as BuzzFeed and Vice, which fatefully relied on huge amounts of investor money to prioritize growth.

The new class of news start-ups — Puck , Punchbowl News , The Ankler and Semafor are among the most prominent — have kept spending down and hired carefully. They are all centered on newsletters covering specific niches with broad appeal. They have attracted top journalists by putting them at the heart of the enterprise, sometimes as part owners in the companies.

“There was possibly a mismatch 10 or 15 years ago between funding structures and media companies,” said Jon Kelly, the co-founder and editor in chief of Puck, whose 14 reporters write about topics including politics, finance and media. “And I think that the entire industry has learned from that.”

These start-ups exemplify a shift in the conventional wisdom about how to make money in digital publishing. A decade or so ago, many venture capitalists and top media executives thought the then-rising class of digital start-ups might eventually dominate the industry. The big influx of investor money was put toward chasing the biggest audience possible.

But traffic from social media giants like Facebook and Twitter dropped, and the economics of digital ads didn’t add up. Predictions of supplanting traditional TV networks or sprawling print empires never came to pass. The most recent outlet to try this playbook, The Messenger, folded in January, fewer than nine months after it launched.

The formula embraced by the new start-ups is instead sustainable growth built on a mix of revenue sources, including ads, paid subscriptions and sponsored events. Instead of trying to reach everybody on the internet, they have kept more narrow lanes of coverage and targeted high-income readers, following a path more similar to the 10-year-old tech website The Information or the politics outlet Politico.

“What all of them have in common is this intense need to serve specific audiences rather than to serve everybody,” said Jacob Cohen Donnelly, the founder of A Media Operator , a newsletter about the media business.

Some of the other new companies finding early traction include publications on the newsletter platform Substack, such as The Free Press and The Bulwark , which have attracted tens of thousands of paid subscribers. Several worker-owned publications, like Defector and Hell Gate , are showing promise. And some older digital outlets, like Vox Media , have survived by expanding into businesses such as podcasting, and cutting costs.

Punchbowl News, started in 2021 by three former Politico reporters, aggressively covers Congress and has become “the hometown newspaper of Capitol Hill in a lot of ways,” said Anna Palmer, a founder and the chief executive. Now with 30 employees, Punchbowl publishes three newsletters a day and has added coverage of the financial services industry. It is looking to expand into other policy areas.

“What we have really focused on is not being something that people might find interesting, but that they actually need to be able to do their job,” she said.

Punchbowl offers its morning newsletter for free, while a subscription to its other newsletters is $350 a year. Access to Punchbowl’s policy reporting starts at $1,200 a year. The model is akin to Politico Pro (which starts at the low five-figures per year), Axios Pro ($599 a year) and The Information Pro ($999 a year), the premium offerings from those websites.

Ms. Palmer said Punchbowl had been profitable since its first year and generated $20 million in revenue in 2023, though she declined to discuss subscription figures. A person with knowledge of Punchbowl’s finances said that in the first two months of this year, the company had already booked 90 percent of its annual newsletter sponsorship goal.

The Ankler, a paid newsletter focused on Hollywood, is anchored by Richard Rushfield, an entertainment journalist who has emerged as Hollywood’s unsparing gadfly, narrating the industry’s unending chaos and skewering the actors, agents and executives responsible for creating it.

Ankler Media has raised $1.3 million at a valuation of $20 million and has been profitable for more than a year, said Janice Min , the company’s chief executive and founder, who previously helmed The Hollywood Reporter and Us Weekly. The Ankler now has seven employees and publishes several newsletters, including Wake Up, a Hollywood news digest.

“If we want to make a Hollywood analogy, it’s like these growing franchises are multiverses,” Ms. Min said. “People like what we do and see our newsletters as an extension of the voice that might have drawn them in in the beginning.”

Semafor is the largest of the group, with about 75 employees and ambitions to provide global news. But the company is charting a careful path, said Justin Smith, one of the founders and its chief executive.

Semafor launched in late 2022, with 30 to 40 percent fewer employees than its original business plan had called for, Mr. Smith said. The company decided to start smaller as interest rates were creeping up and the economic outlook was darkening.

“The pandemic really marked the transition from the social media era to what we call the post-social media era,” Mr. Smith said, noting that outlets must now focus on direct relationships with their audience.

For Semafor, that has meant committing to newsletters centered on a handful of topics, as well as the geographic areas of the United States and sub-Saharan Africa. Semafor now has more than 650,000 unpaid newsletter subscriptions, according to a spokeswoman. The outlet is hiring for an editor in the Middle East and plans to add a newsletter focused on the region.

The company generates revenue from advertising and events, and has a sponsorship deal with Microsoft for a global elections tracker and a news feed aided by generative artificial intelligence. Mr. Smith declined to share specific financial figures for the company but said it had a couple of profitable months in the last six months of 2023.

Of course, nothing in media lasts forever — particularly in the fast-changing digital world. So there’s no guarantee that the early success of these companies will translate into sustained growth.

Many of these start-ups are also taking a somewhat risky bet on talent.

At Puck, the start-up that covers topics including entertainment and finance, early hires such as Matt Belloni, who is a definitive chronicler of modern Hollywood, and Julia Ioffe, who has established herself as a must-read on Russian politics, are “founding partners.” In addition to a salary, they receive bonuses based on the number of people who subscribe to their email newsletters and how many of them stick around. New employees also get a small ownership stake in the company.

Puck, which has about 40 employees, now has roughly 40,000 paid subscribers. Shortly after the company launched, Mr. Belloni accounted for about 30 percent of paid subscribers, according to a person with knowledge of the figures.

If one or more of the star journalists leave the publication, would Puck’s subscribers follow?

Mr. Kelly said he didn’t “want to even contemplate a world” in which one of Puck’s journalists exited.

“We made a promise to everyone: You will do the best work of your career here, and we will find a way to make sure that you are valued for it,” Mr. Kelly said. “And I really think that our model is actually becoming one of the moats of our business.”

Katie Robertson covers the media industry for The Times. Email:  [email protected]   More about Katie Robertson

Benjamin Mullin reports on the major companies behind news and entertainment. Contact Ben securely on Signal at +1 530-961-3223 or email at [email protected]. More about Benjamin Mullin

Advertisement

Original text

Access our collection of user-friendly templates for business planning, finance, sales, marketing, and management, designed to assist you in developing strategies for either launching a new business venture or expanding an existing one.

You can use the templates below as a starting point to create your startup business plan or map out how you will expand your existing business. Then meet with a  SCORE mentor to get expert business planning advice and feedback on your business plan.

If writing a full business plan seems overwhelming, start with a one-page Business Model Canvas. Developed by Founder and CEO of Strategyzer, Alexander Osterwalder, it can be used to easily document your business concept.

Download this template to fill out the nine squares focusing on the different building blocks of any business:

• Value Proposition
• Customer Segments
• Customer Relationships
• Key Activities
• Key Resources
• Key Partners
• Cost Structure
• Revenue Streams

For help completing the Business Model Canvas Template, contact a SCORE business mentor for guidance

From creating a startup budget to managing cash flow for a growing business, keeping tabs on your business’s finances is essential to success. The templates below will help you monitor and manage your business’s financial situation, create financial projections and seek financing to start or grow your business.

This interactive calculator allows you to provide inputs and see a full estimated repayment schedule to plan your capital needs and cash flow.

A 12-month profit and loss projection, also known as an income statement or statement of earnings, provides a detailed overview of your financial performance over a one-year period. This projection helps you anticipate future financial outcomes by estimating monthly income and expenses, which facilitates informed decision-making and strategic planning. 

If you’re trying to get a loan from a bank, they may ask you for a personal financial statement. You can use this free, downloadable template to document your assets, liabilities and net worth. 

A Personal Financial Statement is a

Marketing helps your business build brand awareness, attract customers and create customer loyalty. Use these templates to forecast sales, develop your marketing strategy and map out your marketing budget and plan.

How healthy is your business? Are you missing out on potential growth opportunities or ignoring areas of weakness? Do you need to hire employees to reach your goals? The following templates will help you assess the state of your business and accomplish important management tasks.

Whether you are starting your business or established and looking to grow, our Business Healthcheck Tool will provide practical information and guidance.

Learn how having a SCORE mentor can be a valuable asset for your business. A SCORE mentor can provide guidance and support in various areas of business, including finance, marketing, and strategy. They can help you navigate challenges and make important decisions based on their expertise and experience. By seeking out a SCORE mentor, you can gain the guidance and support you need to help grow your business and achieve success.

SCORE offers free business mentoring to anyone that wants to start, currently owns, or is planning to close or sell a small business. To initiate the process, input your zip code in the designated area below. Then, complete the mentoring request form on the following page, including as much information as possible about your business. This information is used to match you with a mentor in your area. After submitting the request, you will receive an email from your mentor to arrange your first mentoring session.

Copyright © 2024 SCORE Association, SCORE.org

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

Small Business Trends

Bridge investment: how gangway rounds fuel startup success.

In the fast-paced world of startup finance, a bridge investment, commonly known as a bridge round, plays a crucial role for emerging companies seeking a modest amount of funding to reach their next major financing milestone.

These rounds often come into play when startups veer off course and fail to hit key targets.

Recently, I’ve noticed a particular variation of the bridge round becoming increasingly popular, to the point where it has almost become a specialty among myself and my fellow investors. We’ve dubbed it the “gangway” round, inspired by the bridge that links a pier with a ship.

Definition of a Bridge Investment Round:

• Efforts by startups to raise small funding amounts.
• Occurs when startups have missed a milestone or fallen behind plan.

Gangway Round is a Special Kind of Bridge Investment

The term “gangway round” refers to a unique kind of bridge investment that has recently been gaining traction in the start-up landscape. At its core, a gangway round aims to assist young businesses in acquiring the necessary funding to efficiently onboard customers.

These are customers who’ve demonstrated a clear intent to purchase the company’s products, often going as far as formalizing their intent through contracts, yet haven’t completed the payment process.

This emerging financial strategy fills an essential gap, catering to a niche need in the start-up ecosystem.

Characteristics of Gangway Round:

• Bridge investment specifically to onboard committed customers.
• Commonly used when startups need to make modifications to their offerings before customers start using them.
• Essential when startups have secured customers but lack funds for onboarding.

Challenges Faced by Startup Founders

Navigating the intricate maze of entrepreneurship, startup founders often confront a myriad of challenges, especially in the early stages. These hurdles, ranging from product adaptation to customer acquisition, can greatly influence a startup’s trajectory.

Convincing Customers and Modifying Offerings

Founders of startups, especially those with high growth potential, are driven by their passion and vision. This enthusiasm often enables them to persuade potential customers about the value of their products and services.

However, there’s a recurrent challenge: some customers, after initially agreeing, may require modifications to the product for a variety of reasons.

Whether it’s due to changing needs or feedback from trial runs, there’s often a gap between product commitment and product usage, with onboarding processes sometimes delayed until payments are secured.

Miscalculations by Novice Founders

The entrepreneurial journey is filled with learning curves, especially for those who are new to the industry.

Many rookie founders grapple with challenges they hadn’t foreseen: from underestimating the duration and resources required to convert potential leads into loyal customers, to not anticipating the extent of product tweaks required post-feedback, or even the depth of onboarding complexities.

Another significant challenge is gauging payment timelines, especially when dealing with large corporations known for extended payment cycles.

Consequently, these startups find themselves in a tricky situation. They’ve successfully secured customer commitments but are cash-strapped when it comes to fulfilling their end of the bargain, highlighting the need for a bridge round of funding.

Trends in Investment Pitches

Over the last several months, there’s been a noticeable trend in the investment world. An increasing number of pitches from startups are centered around post-seed financing rounds.

The amounts in question typically hover between $50,000 and $100,000. The primary objective behind seeking such amounts? To fast-track the onboarding of customers who’ve already committed.

These specific rounds, termed as gangway rounds, have captured the attention of investors globally. For those investors who have a penchant for making swift, informed decisions, such rounds represent a golden opportunity, promising both impact and returns.

Advantages of Using Convertible Notes in Gangway Rounds

Convertible notes have emerged as powerful financial instruments in the startup financing world, offering a plethora of benefits. Their structured flexibility and strategic advantages not only safeguard founders but also appeal to investors

Minimizing Founder Dilution

Convertible notes have emerged as a preferred financial instrument for many founders, especially during gangway rounds. One of their most appealing features is the protection they offer against significant equity dilution.

These notes come with clauses ensuring that only the recent funding, and not the preceding ones, would be influenced by potential low valuations in the future.

For instance, imagine a scenario where a startup has previously secured $500,000 at a $5 million valuation cap using a convertible note.

Now, if the same startup opts for a gangway round and manages to raise $50,000 at a $2 million valuation cap, only this latter amount would be impacted during subsequent funding rounds, safeguarding the founder’s equity.

Attractive Deals for New Investors

Convertible notes also offer founders the flexibility to curate deals that are mutually beneficial. While they address their immediate liquidity challenges, they can simultaneously present new investors with lucrative return prospects.

Given that the funds raised are earmarked for a specific purpose—bridging the cash flow gap and ensuring payments from customers—investors often perceive these rounds as relatively low risk.

They recognize that their investments are targeted towards addressing a tangible, immediate business challenge.

Ensuring Harmony Among Existing Investors

Gangway rounds also come with the advantage of fostering continued trust and collaboration with existing investors. By proactively offering the same terms of the new round to current stakeholders, founders can reinforce their commitment to transparency and inclusivity.

This strategy not only allays any potential concerns but also deepens the bond with existing backers. After all, if existing investors were given the choice to reinvest and chose not to, they are less likely to harbor any resentment for external funding at more favorable terms.

This harmony is crucial for the long-term success and collaborative spirit of the startup.

Gangway Round vs. Traditional Bridge Investment Round

While both the Gangway and traditional Bridge Rounds serve as financial bridges for startups, they have distinct differences. Below is a comparison of the two.

Legal and Financial Considerations

When engaging in a gangway round, startups and investors must navigate a complex landscape of legal and financial obligations to ensure mutual benefits and compliance with regulations. Here are critical considerations to bear in mind:

• Convertible Notes: These instruments often facilitate gangway rounds, offering flexibility but necessitating careful structuring. Key terms include the interest rate, maturity date, valuation cap, and discount rate. It’s crucial to understand how these terms impact future financing rounds and equity distribution.
• Securities Law Compliance: In many jurisdictions, offering and selling securities, including convertible notes, are subject to securities laws. Ensuring compliance requires careful documentation, including offering memoranda or exemptions.
• Valuation Caps: A critical negotiation point that protects investors from dilution in future rounds. Startups must balance offering attractive terms to investors with preserving founder equity.
• Due Diligence: Both startups and investors should conduct thorough due diligence. For startups, this means understanding the investor’s track record and ensuring they align with the company’s goals. Investors will scrutinize the startup’s financials, customer contracts, and the feasibility of onboarding plans.
• Legal Documentation: Engaging experienced legal counsel is vital to draft and review the convertible note agreement, ensuring it reflects the agreed-upon terms and protects both parties’ interests.

Strategic Planning for Startups Considering a Gangway Round

For startups considering a gangway round, strategic planning is crucial to maximize the benefits while minimizing risks. Consider the following strategies:

• Assess Readiness: Evaluate whether your startup genuinely needs a gangway round. Analyze your customer onboarding process, cash flow projections, and how the funding will bridge you to the next milestone.
• Set Clear Objectives: Define what success looks like post-gangway round. Whether it’s doubling revenue, enhancing product offerings, or expanding the customer base, having clear goals will guide the use of funds.
• Engage with Current Investors: Before seeking new funding, discuss your plans with existing investors. They can offer insights, may wish to participate, and their support can validate your startup to potential new investors.
• Prepare a Robust Pitch: Investors will want to see a detailed plan for how the gangway round will accelerate growth. Include data on customer commitments, projected onboarding timelines, and how this round fits into your broader financial strategy.
• Plan for the Future: Consider how a gangway round affects future financing. Be mindful of the terms and how they might influence valuation and equity distribution in subsequent rounds.

Gangway Rounds: The Future of Bridge Investment?

The entrepreneurial scene is changing rapidly, and one trend catching my attention involves conversations with startup founders.

These founders are often at a pivotal point, having achieved around $150,000 in annual sales and are now seeking about $50,000 in bridge investment not just to maintain their business but to double their revenue. Their strategy focuses on effectively integrating committed customers.

Seeing the promise in these ventures, my co-investors and I have adopted a hands-on approach. We make swift decisions within a week and aim to transfer funds within two days, securing valuation caps that are significantly better than what’s typically seen in the market, sometimes by as much as 50%.

This recurring scenario suggests that the gangway round, as a specialized form of bridge financing, has carved out its niche in the startup ecosystem. Looking ahead, several trends could shape its future:

• Wider Adoption: As the startup landscape becomes increasingly competitive, gangway rounds may become a more common strategy for startups needing to quickly capitalize on customer commitments.
• Innovation in Terms: We might see innovation in the structuring of convertible notes, with terms that are even more founder-friendly or offer unique incentives for investors.
• Integration with Traditional Financing: Gangway rounds could become a standardized part of the fundraising cycle, with venture capitalists and angel investors viewing them as a critical step in a startup’s growth trajectory.
• Regulatory Evolution: Legal frameworks may evolve to better accommodate gangway rounds, offering clearer guidelines and protections for both startups and investors.
• Focus on Sustainability: As investors become more conscious of sustainable and socially responsible investing, gangway rounds that fund customer onboarding in green technologies or social enterprises may gain popularity.

Gangway rounds represent a strategic financing option for startups at a critical juncture. By understanding the legal and financial intricacies, strategically planning their approach, and staying informed about trends in startup financing, founders can leverage gangway rounds to fuel their growth and success.

Gangway Photo via Shutterstock

Your email address will not be published. Required fields are marked *

© Copyright 2003 - 2024, Small Business Trends LLC. All rights reserved. "Small Business Trends" is a registered trademark.

Elon Musk was nowhere to be seen at Starship's first successful launch to orbit

• Elon Musk finally achieved  Starship's first successful flight to orbit  early Thursday morning.
• But despite achieving a major milestone for his company, the SpaceX CEO wasn't seen at the launch.
• Musk was seen in the launch control room at both previous launches, making his latest absence unusual. 

Elon Musk was nowhere to be seen as SpaceX's Starship mega-rocket finally flew into orbit, cruised above Earth, and plummeted back through the atmosphere on Thursday.

Musk has been quite hands-on in the Starship-Super Heavy launch system's development and testing process.

He was in the control room for SpaceX's first two attempts to launch the rocket to orbit last year, in April and November. He even brought his son, X Æ A-12 , for the November attempt.

On both of those previous test flights, Starship exploded in mid-air .

As Starship finally proved it could fly to the heavens, though, Musk was nowhere to be seen on SpaceX's livestream of the flight , which periodically showed the control room.

According to a bot that famously tracks Musk's private jet , the aircraft landed in New Jersey just hours before Starship launched.

Musk seemed to be watching closely though, as he posted about the flight live on X, the platform previously known as Twitter.

He posted a "Congratulations" to the team once Starship reached its orbital goal.

Starship reached orbital velocity! Congratulations @SpaceX team!! — Elon Musk (@elonmusk) March 14, 2024

Musk has big ambitions for Starship. He hopes the mega-rocket will eventually fly people and cargo to Mars to build a human settlement there.

Starship will make life multiplanetary pic.twitter.com/Ul7ksiAHBZ — Elon Musk (@elonmusk) March 14, 2024

By all accounts, this successful launch was a dream come true for Musk. But apparently, it wasn't an achievement he wished to celebrate in the public eye.

Watch: Watch Elon Musk unveil his latest plan for conquering Mars

• Main content