goal of life peace or prosperity essay

Essay on Peace

500 words essay peace.

Peace is the path we take for bringing growth and prosperity to society. If we do not have peace and harmony, achieving political strength, economic stability and cultural growth will be impossible. Moreover, before we transmit the notion of peace to others, it is vital for us to possess peace within. It is not a certain individual’s responsibility to maintain peace but everyone’s duty. Thus, an essay on peace will throw some light on the same topic.

Importance of Peace

History has been proof of the thousands of war which have taken place in all periods at different levels between nations. Thus, we learned that peace played an important role in ending these wars or even preventing some of them.

In fact, if you take a look at all religious scriptures and ceremonies, you will realize that all of them teach peace. They mostly advocate eliminating war and maintaining harmony. In other words, all of them hold out a sacred commitment to peace.

It is after the thousands of destructive wars that humans realized the importance of peace. Earth needs peace in order to survive. This applies to every angle including wars, pollution , natural disasters and more.

When peace and harmony are maintained, things will continue to run smoothly without any delay. Moreover, it can be a saviour for many who do not wish to engage in any disrupting activities or more.

In other words, while war destroys and disrupts, peace builds and strengthens as well as restores. Moreover, peace is personal which helps us achieve security and tranquillity and avoid anxiety and chaos to make our lives better.

How to Maintain Peace

There are many ways in which we can maintain peace at different levels. To begin with humankind, it is essential to maintain equality, security and justice to maintain the political order of any nation.

Further, we must promote the advancement of technology and science which will ultimately benefit all of humankind and maintain the welfare of people. In addition, introducing a global economic system will help eliminate divergence, mistrust and regional imbalance.

It is also essential to encourage ethics that promote ecological prosperity and incorporate solutions to resolve the environmental crisis. This will in turn share success and fulfil the responsibility of individuals to end historical prejudices.

Similarly, we must also adopt a mental and spiritual ideology that embodies a helpful attitude to spread harmony. We must also recognize diversity and integration for expressing emotion to enhance our friendship with everyone from different cultures.

Finally, it must be everyone’s noble mission to promote peace by expressing its contribution to the long-lasting well-being factor of everyone’s lives. Thus, we must all try our level best to maintain peace and harmony.

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Conclusion of the Essay on Peace

To sum it up, peace is essential to control the evils which damage our society. It is obvious that we will keep facing crises on many levels but we can manage them better with the help of peace. Moreover, peace is vital for humankind to survive and strive for a better future.

FAQ of Essay on Peace

Question 1: What is the importance of peace?

Answer 1: Peace is the way that helps us prevent inequity and violence. It is no less than a golden ticket to enter a new and bright future for mankind. Moreover, everyone plays an essential role in this so that everybody can get a more equal and peaceful world.

Question 2: What exactly is peace?

Answer 2: Peace is a concept of societal friendship and harmony in which there is no hostility and violence. In social terms, we use it commonly to refer to a lack of conflict, such as war. Thus, it is freedom from fear of violence between individuals or groups.

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Essay on Importance of Peace

Students are often asked to write an essay on Importance of Peace in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Importance of Peace

The essence of peace.

Peace is a state of harmony, free from conflict and violence. It is crucial for the overall well-being of individuals, societies, and nations.

Peace and Individual Growth

Peace promotes individual growth. It allows people to focus on their goals, fostering creativity and innovation.

Peace in Society

In a peaceful society, people can live without fear. It encourages cooperation, leading to societal progress.

Peace and Nations

For nations, peace ensures stability and prosperity. It allows resources to be used for development rather than warfare.

250 Words Essay on Importance of Peace

Peace, often misconstrued as merely the absence of conflict, extends far beyond this simplistic definition. It is a complex, multifaceted concept, encompassing aspects such as social justice, economic equity, and political freedom. The importance of peace, therefore, is inextricably linked to the overall well-being of individuals and societies.

Peace as a Catalyst for Progress

Peace serves as a catalyst for societal progress. In peaceful conditions, individuals are better equipped to focus on activities that foster personal growth and societal advancement. Peace facilitates the creation of a conducive environment for innovation, creativity, and intellectual pursuits. It is the bedrock of thriving civilizations and the prerequisite for the evolution of society.

Peace and Social Cohesion

The role of peace in promoting social cohesion cannot be overstated. Peaceful societies are characterized by respect for diversity, mutual understanding, and tolerance. These elements are vital for fostering social cohesion, facilitating cooperation, and promoting harmonious coexistence among diverse groups.

Peace and Sustainable Development

Peace is integral to achieving sustainable development. The United Nations’ Sustainable Development Goals underscore the importance of peace, justice, and strong institutions. Without peace, efforts towards sustainable development are likely to be undermined by conflict, instability, and social unrest.

In conclusion, peace is not merely desirable, but essential. It is the foundation upon which societies thrive, fostering progress, promoting social cohesion, and facilitating sustainable development. As we navigate the complexities of the 21st century, the importance of peace becomes even more pronounced. It is our collective responsibility to promote and sustain peace for the betterment of humanity.

500 Words Essay on Importance of Peace

Introduction, the role of peace in individual development.

Peace plays a crucial role in individual development. It provides the conducive environment necessary for individuals to grow, learn, and reach their full potential. In a peaceful environment, individuals can focus on their personal development, exploring their interests, and cultivating their skills without the constant threat of violence or chaos. Peace, therefore, ensures the mental and emotional well-being of individuals, which is crucial for their overall growth.

Peace and Economic Prosperity

Economic prosperity and peace are intrinsically linked. Peaceful societies provide the stability necessary for economic activities to thrive. Businesses can plan for the long-term, invest in new ventures, and expand their operations without the fear of sudden disruption. Furthermore, peace promotes trade and international cooperation, which are vital for economic growth. Without peace, economic development is stunted, leading to poverty and a lower quality of life.

Peace as a Catalyst for Social Progress

Peace and environmental sustainability.

The importance of peace extends to environmental sustainability. In times of conflict, environmental conservation often takes a back seat, leading to environmental degradation. Peace allows societies to focus on sustainable practices, preserving natural resources, and combating climate change. Thus, peace is essential for the survival of our planet.

In conclusion, peace is not just the absence of conflict, but a condition that nurtures the holistic development of individuals and societies. It is the backbone of economic prosperity, social progress, and environmental sustainability. The pursuit of peace, therefore, should be a priority for all, as it is the foundation upon which a prosperous and sustainable future can be built. The importance of peace, as highlighted, underscores the need for individuals, communities, and nations to work tirelessly towards its establishment and preservation.

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• School Education /

Essay On Peace for School Students in 100 – 300

• Updated on  
• Nov 22, 2023

Peace is something we all wish for as it allows us growth and prosperity in life. A society without peace cannot survive for long and there will always be disputes between people. Peace is defined as the absence of any disturbance, conflict, or violence. It exists on various levels, including personal, interpersonal, societal, and international. Writing a peace essay requires a proper understanding of this term, from its importance in our lives to how it can shape a better tomorrow. Here are some samples of essay on peace for school students.

Table of Contents

• 1 Essay on Peace in 100 Words
• 2 Essay on Peace in 200 Words
• 3.1 Why is Peace Important?
• 3.2 Ways to Promote Peace

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Essay on Peace in 100 Words

Peace refers to societal friendship and harmony, where negative activities like violence, hostility, and hatred are not present. The significance of peace can have multiple levels, from individual to societal and international. Peace is something that comes from within. 

On a personal level, a person must have inner calmness and contentment to achieve peace. Peace becomes a broader aspect at the societal and international level, which involves concepts like social justice, equality, and the presence of diplomacy and cooperation between nations.

Achieving and maintaining peace requires efforts from all sides. In this way, it can foster understanding and tolerance among individuals and communities. 

Also Read: Essay on Farmer for School Students

Essay on Peace in 200 Words

Peace can only be achieved when everyone in the room abides by the laws of friendship and cooperation. Consider this quote on peace by Mahatma Gandhi, ‘If you want real peace in the world, start with children.’ He and thousands of other freedom fighters struggled for decades to achieve true peace.

Although now are not living in a colonial era, we are struggling for true peace; a society free from poverty, hunger, corruption, and crime; one where everyone can feel safe. Only in a world free from the constant threat of violence, conflict, or war can allow us to pursue our goals, develop relationships, and lead fulfilling lives.

Nations establish diplomatic relations so that peace can be maintained at the international level. This cooperation between nations is essential to prevent conflicts that can have far-reaching consequences. Peace is an essential component for the protection of human rights, ensuring that individuals can live free from violence and oppression.

We are the future and it is our duty to establish law and order to achieve true peace. Only then we can cultivate the seed of education, healthcare, and environmental conservation . Our today’s efforts will affect our tomorrow. The importance of nurturing and maintaining peace cannot be overstated, for it is the cornerstone upon which the aspirations of individuals and societies rest.

Also Read: Essay on New Year for School Students

Essay on Peace in 300 Words

We all want a free-will life; one where we can achieve and fulfil our goals in real time. Peace is very important for individuals, society, and nations to strive towards the road of success. Achieving peace requires collective efforts so that we can create a world where everyone can live free from fear, violence, and the threat of conflict. 

We all want a life of free will, where we can achieve and fulfill our goals in real time but how can it be possible with so much bloodshed and mayhem around the corner, where one man is threatening others with a missile?

Why is Peace Important?

Peace is a multifaceted concept and its importance varies from individual level to global level.

• Peace offers us all the necessary conditions to lead a secure and fulfilled life.
• A peaceful society creates a sense of brotherhood, where everyone is respected and appreciated for their achievements.
• It fosters cooperative relationships among communities and societies and encourages cooperation, understanding, and tolerance.
• New heights of economic development can be achieved in a peaceful society.
• Communities can exchange ideas and traditions to foster mutual understanding and appreciation.
• Peace is considered as an investment in the well-being of future generations.

Ways to Promote Peace

There are multiple ways in which we can promote peace, starting with ourselves and understanding how beneficial it can be for us in career prosperity and building relationships.

• Volunteering for peaceful rallies.
• Create a peaceful mantra/ affirmation.
• Sign a peace pledge.
• Learn to forgive your enemies.
• Understand what are the causes of violence.
• Listen to learned individuals.
• Learn from others’ mistakes.
• Learn to say sorry and accept your mistakes

Creating a peaceful society is not as difficult as it may sound; for it requires collective effort. Once we understand what we are capable of achieving, then we are just a step away from building a ‘perfect world.’

Also Read: How to Prepare for UPSC in 6 Months?

Ans: Peace is essential for the prosperity of individuals and society as a whole.  A society without peace cannot survive for long and there will always be disputes between people. Peace is defined as the absence of any disturbance, conflict, or violence. It exists on different various levels, including personal, interpersonal, societal, and international.

Ans: Without peace, our world cannot survive, as there will be conflicts and wars between countries, communities will act in non-cooperative ways, and individuals will have grudges against each other. Peace is very important to establish a world where everyone can live in harmony and lead a prosperous life.

Ans: Mentioned below are some lines on the importance of peace: -Peace is the bedrock to edifice human progress and prosperity. -Peace is like the thread that is capable of weaving the fabric of harmony and understanding. -Peace is the key to unlocking the potential of individuals and communities. -Peace is like a guiding light, that offers us solace, security, and a path to reconciliation. -Peace is a lifelong journey towards a world where compassion triumphs over conflict.

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With an experience of over a year, I've developed a passion for writing blogs on wide range of topics. I am mostly inspired from topics related to social and environmental fields, where you come up with a positive outcome.

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Article Contents

• UNDERSTANDING JCR’S EVOLUTION IN LIGHT OF THE SD Gs

GENERAL DISCUSSION

Data collection statement, author notes.

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People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research

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Martin Mende, Abhishek Borah, Maura L Scott, Lisa E Bolton, Leonard Lee, People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research, Journal of Consumer Research , Volume 51, Issue 1, June 2024, Pages 91–103, https://doi.org/10.1093/jcr/ucad068

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With its 2030 Agenda for Sustainable Development, the United Nations (UN) developed 17 Sustainable Development Goals (SDGs) as a “blueprint for peace and prosperity for people and the planet.” This initiative raises the question: how has the Journal of Consumer Research ( JCR ) shed light on the SDGs? This research analyzes 50 years of consumer research through the lens of the SDG and makes four contributions. First, the authors provide a content analysis of articles in JCR and how it relates to the SDGs over time; they also analyze the Journal of Consumer Psychology ( JCP ) and Journal of Public Policy & Marketing ( JPP&M ) with regard to the SDGs. Second, this research reveals where JCR has made progress and achieved impact (via Altmetric) but also identifies gaps in the literature. Thus, the analyses shed light on what research in JCR , JCP , and JPP&M understands (and does not understand) about consumer behavior and points the way to future SDG-oriented research. Finally, based on insights from interviews with thought leaders, sociology of science, UN data dashboards, and an exploratory survey in three countries (the U.S., France, and Singapore), the authors provide recommendations on how the field can (better) incorporate the SDGs in research, teaching, and service.

“… there is a growing call for consumer research to get out of the ivory tower and address a growing list of important managerial and societal concerns to which we can speak as consumer researchers”— Schmitt et al. (2022 , 755)

As part of the 2030 Agenda for Sustainable Development, the United Nations (UN) developed 17 Sustainable Development Goals (SDGs), which were adopted by all UN member countries; the SDGs reflect “a shared blueprint for peace and prosperity for people and the planet” ( https://sdgs.un.org/goals ). The SDGs strive to address climate change and increase the sustainability of the Earth and all creatures living on it, through the lens of eradicating poverty and hunger, increasing access to healthcare and education, protecting our natural environment, and promoting economic growth. The need for more sustainable development is vital: for example, it has been estimated that, if the world were to consume at the level of the U.S., four Earths would be needed to sustain us ( McDonald 2015 ).

The initiative of the SDGs at the global level raises the question: how can the Journal of Consumer Research ( JCR ) shed light on achieving the SDGs and contribute to sustainable development? The issues of the SDGs are particularly relevant to consumer behavior scholars, JCR , and business schools because they are linked to real-world problems that often result from marketplace and consumption practices ( Schmitt et al. 2022 ). 1 Business schools are increasingly expected to contribute to public understanding and the greater good, through an inclusive lens that helps to advance well-being for all stakeholders (AACSB 2020, EQUIS n.d.; RRBM 2 ). As consumer behavior scholars, we are experts in uncovering how psychological, sociological, anthropological, cultural, or environmental factors influence individual and group acquisition, consumption, and disposition behaviors. Thus, JCR is uniquely poised to help uncover how consumer behaviors relate to the pursuit of the SDGs.

Against this background, our objectives (and corresponding contributions) are threefold. First, we provide a systematic review, content analysis, and trend analysis of research in JCR since its inception and how it relates to the SDGs. For more meaningful insights, our analyses also incorporate the Journal of Consumer Psychology ( JCP ) and the Journal of Public Policy & Marketing ( JPP&M ). Second, we aim to demonstrate where JCR has made progress (before and after the SDGs were introduced) and provided important insights and impact (as captured via Altmetric analyses), as well as identify significant gaps in the literature, as seen through the lens of the SDGs. Third, based on exploratory interviews with scholars, UN SDG databases, insights from the sociology of science, and an exploratory survey with business students in three countries (the U.S., France, and Singapore), we provide recommendations to illustrate how the field can (better) incorporate the SDGs in all facets of research, teaching, and service—for the benefit of people, peace, prosperity, and the planet.

UNDERSTANDING JCR ’S EVOLUTION IN LIGHT OF THE SD Gs

Our content analysis of articles related to sustainable development at JCR , JCP , and JPP&M was based on text mining of the abstracts using keywords related to 16 SDGs. 3 The analysis was conducted at the level of the individual SDG as outlined below. However, for ease of reporting and following similar approaches in the literature ( Karobliene and Pilinkiene 2021 ), we group the SDGs into four themes ( web appendices A and B ):

The theme of “People” refers to the SDGs related to personal well-being, such as meeting the income, food, and health needs of individuals (SDGs 1, 2, 3).

The theme of “Peace” refers to the SDGs related to societal well-being, such as ensuring equity in gender, education, and social justice (SDGs 4, 5, 10, 16).

The theme of “Prosperity” refers to the SDGs related to economic well-being, such as creating sustainable infrastructures, work, and economies (SDGs 8, 9, 11, 12).

The theme of “Planet” refers to the SDGs related to environmental well-being, such as preserving the Earth’s lands and waters (SDGs 6, 7, 13, 14, 15).

Methodological Overview

Our central method analyzes the entire body of articles in JCR , as well as JCP and JPP&M . To supplement our analysis, we also (a) conducted in-depth interviews with nine consumer behavior thought leaders and two JCR authors with high policy impact work (e.g., presenting JCR research to the Obama administration, CFPB, and U.S. Department of Justice), (b) conducted studies with business students on three continents (in the U.S., France, and Singapore), and (c) conducted an analysis (linking our results to UN data) of the intersection of the current status of SDG progress by country and the relevance of the focal SDG to consumer behavior (for three countries: the U.S., France, and Singapore).

Analysis of JCR Articles

We collected all articles published in JCR from its inception until Volume 48, Issue 3 in 2021. Following Wang et al. (2015) , we analyzed the abstracts of all published JCR articles. 4 We used Web of Science (1974–1995) and Scopus (1996 onward) to collect the articles; when abstracts were missing, we collected them via JCR ’s website. Our set of abstracts goes beyond prior historical analysis in JCR to include editorials, research notes, and commentaries, which may have discussed SDGs. Overall, our database contains titles, abstracts, authors, volume, issue, publication date, and DOI for all work in JCR .

To analyze the SDGs featured in JCR abstracts, we used a keyword-based approach. To identify keywords, we completed different iterations for finding the best set of keywords which could properly identify the articles, using the verbiage in the SDGs. Specifically, we used the description of each of the 16 SDGs and their corresponding sub-targets to generate a set of keywords. The keyword list included both required keywords that each article must include (which ensured relevance to the focal SDG) and optional keywords (which were used to identify articles with a higher match to the SDG). An SDG score was calculated by counting the number of instances of required and optional keywords in an abstract and dividing it by the total number of words in the abstract. We note that this analysis is conducted at the goal level , for each of the 16 goals. For ease of exposition, results are reported at the 4 Ps’ level (People, Peace, Prosperity, Planet). Web appendices C and D include a description of the procedure, all keywords, and corresponding code; the web appendix also contains a supplemental database of all articles resulting in an SDG match.

Analysis of Additional Journals

We conducted the same analysis for two additional journals: JCP and JPP&M . JCP was selected based on its positioning as another top journal focused on consumer behavior. JPP&M was selected based on its emphasis on societal and policy issues in marketing. We used the same analytical approach as used with JCR , including all articles since the two journals’ respective dates of inception.

SDG Emphasis in the Journals Pre- and Post-2015

The SDGs were introduced in 2015. Therefore, we also analyze the extent to which emphasis on SDG-related topics may have shifted over time (i.e., pre-2015 and post-2015).

Policy Mentions via Altmetric Analysis

We conducted supplementary analyses of the articles that emerged as SDG articles from the keyword analysis using Altmetric 5 data. We identified how articles in JCR , JCP , and JPP&M have been represented in policy decision-making, as well as other areas of impact, including news mentions and social media mentions (e.g., Twitter, Pinterest, blogs). We analyzed the number and percentage of articles in JCR , JCP , and JPP&M overall, as well as across the four Ps (People, Peace, Prosperity, Planet).

Robustness Check: Qualitative Evaluation of Analysis Approach

We checked the reliability of the 16 SDG dictionaries by using a human coding scheme ( Humphreys and Wang 2018 ). Three coders independently assessed the abstracts and classified an abstract as (non-)SDG related. The coders next independently classified 1,000 randomly chosen abstracts from the total number of JCR articles (1974–2021) and categorized the 1,000 articles as SDG related or non-SDG related for each of the 16 SDGs. For each SDG, if two of the coders voted an abstract as belonging to the same SDG, the abstract was coded as pertinent to that SDG. As an additional step, the co-author team manually checked the accuracy of the coding of all selected articles. The hit rate is 88.48% with 11.52% articles as false positives. Web appendix C provides detailed results of the additional accuracy check.

Robustness Check: Topic Analysis of SDG- and Non-SDG-Related JCR Articles

Our main analysis focused on examining whether all articles in JCR contained keywords relating to the SDGs. This robustness analysis takes a different lens, as we examine whether SDG- and non-SDG-related JCR articles tend to focus on different topics in general. To do so, we analyzed whether the topics in SDG- and non-SDG-related JCR articles differed. Our topic model assumed a fixed number of hidden topics across abstracts. We use 10 topics to distinguish the list of topics between SDG- and non-SDG-related articles. (Note that when we used different numbers ranging from 5 to 15, our results remained the same.) We expect that different topics would emerge from SDG and non-SDG articles. See web appendix E for a description of the analytical procedure and corresponding topics from the robustness check.

Overall, we identified 378 unique JCR papers relating to any one of the SDGs—amounting to 19.39% of all JCR articles. Of the four themes, People has the highest coverage (10.20%) of JCR articles, followed by Peace (6.84%), Prosperity (1.76%), and Planet (.59%). Analyses at the individual SDG level offer further detail ( web appendix B ). For example, SDG 2 (Zero hunger) and SDG 3 (Good health and well-being) have the highest coverage in JCR , reflecting People.

We also examined the evolution of the four themes across JCR articles since its inception ( web appendix F ). Articles related to People have seen a surge in interest since 2001 (e.g., food and health), particularly relating to SDG 1 (No poverty) and SDG 2 (Zero hunger). The number of articles related to Peace and Prosperity, while fluctuating over the decades, has been increasing since 2015 and 2018, respectively; articles related to Planet have seen low coverage since the turn of the century. Web appendix G provides additional detailed analyses for all 16 SDGs on an individual goal level (by journal).

Analysis of JCR Relative to Additional Journals

Overall coverage of SDGs in JCR and JCP reflects a relatively consistent pattern ( web appendices B and F ). For example, JCP ’s coverage is also prominent in the People category, though some goals are emphasized more than others (e.g., in JCP , SDG 3 was covered in 4.08% of articles [50 articles] and SDG 2 was covered in 3.19% [39 articles]). Similarly, in JPP&M , coverage of the People theme was particularly prominent via SDG 2 (9.92%; 99 articles) and SDG 3 (19.34%; 193 articles).

As table 1 shows, JCR and JCP exhibit relatively consistent patterns and levels of coverage of the SDGs overall (at 19.39% and 17.89%, respectively since their first issues). As expected, coverage of SDGs in JPP&M is higher (72.55%), as this journal has a societal emphasis as part of its mission. For more nuanced insights, we also show the year-by-year patterns for the 4 themes ( web appendix F ) as well as the 16 individual SDGs ( web appendix G ).

COVERAGE OF SD Gs IN JCR, JCP, AND JPP&M: OVERALL, BEFORE, AND AFTER SDG ANNOUNCEMENT IN 2015 a

All analysis from inception of journal till 2021.

To examine how coverage of SDG topics may have changed before and after the SDGs were introduced, we conducted a regression analysis, see table 2 . In the model, the percentage of SDG coverage per year was the outcome variable, and pre- or post-SDG announcement was the indicator variable (before 2015: 0; after 2015: 1). 6 Time trend is used as a control variable because the journals had different overall durations. The regression analysis shows that JCR exhibited a significant increase in coverage after the SDGs were announced ( b = 0.176, p < .001); this effect is primarily driven by People ( b = 0.145, p < .001) and, to a lesser degree, by Prosperity ( b = 0.022, p < .05). Although JCR and JCP had similar coverage before 2015, JCR had a significant increase after 2015 and JCP did not. That is, JCP showed no significant overall difference in SDG coverage pre- and post-2015, but there was a significant theme-specific decrease related to Planet ( b  = −0.016, p < .05). JPP&M did not show a significant increase in SDG coverage after 2015 ( b = 0.028, n.s. ), which is likely a function of two themes significantly increasing (Planet, Prosperity) and one theme decreasing (Peace), thereby counteracting each other to generate a non-significant overall effect. We also note that the level of overall coverage at JPP&M remained at a relatively high level, consistent with its mission. Thus, JCR is the only journal to exhibit a significant overall increase in SDG coverage after 2015, whereas JCP and JPP&M do not.

REGRESSION SLOPE a FOR POST-SDG ANNOUNCEMENT INDICATOR VARIABLE b

All analyses from inception of journal till 2021.

Regression with % of SDG coverage per year as the outcome variable. Post-SDG announcement is an indicator variable (after 2015: 1; before 2015: 0). Time trend is used as a control variable.

Sig. at 5%.

Sig. at 0.01%.

Altmetric Analysis of Policy, News, and Social Media Mentions

Dissemination of information about JCR articles via news outlets is noteworthy at 39.42%, more than that of JCP (34.68%) and considerably more than JPP&M (13.87%) ( figure 1 ). Social Media mentions exhibit a similar pattern, with 51.85% of JCR articles receiving mentions, vis-à-vis 47.40% for JCP and 22.15% for JPP&M ; percentages of Blog mentions and Wiki mentions follow a consistent pattern across the three journals ( figure 1 ). Relevance of research for policy is of particular interest when considering journal impact related to the SDGs. Indeed, JCR articles are being used to help inform policy. For example, the proportion of JCR articles with policy mentions is more than double that of JCP (9.52% vs. 4.62%); in parallel, as one might expect, JPP&M , which emphasizes policy, shows a relatively greater number of policy mentions (14.08%). Taken together, these findings suggest that consumer research is of interest to the broader public and to public policy, albeit with room for further impact.

PERCENTAGE OF JCR , JCP , AND JPP&M SDG ARTICLES RECEIVING POLICY, NEWS, AND SOCIAL MEDIA MENTIONS

Robustness Check Result: Qualitative Evaluation of Analysis Approach

The qualitative analysis of over 1,000 articles by 3 different coders showed a high level of reliability. That is, the average classification accuracy across the 16 SDGs between the dictionary-based formula and the voting of the three coders is 82%.

Robustness Check Result: Topic Analysis of (Non-)SDG-Related JCR Articles

The robustness check ( web appendix E ) revealed that the two groups of articles exhibited different topic areas, as expected. For example, for SDG-related articles, the topic of “food consumption” emerged with terms such as “food,” “consumption,” “healthy,” and “eating.” Non-SDG-related articles had topics emerge that are consistent with traditional consumer behavior research (e.g., “pricing,” “information processing,” “choice and decision-making”). Moreover, even when the same topic emerged across both groups (e.g., SDG- and non-SDG-related articles had the topic of “goals” emerge), the associated terms that loaded with the topic differed. Web appendix E displays the corresponding topic lists for both sets of articles.

As we reflect on 50 years of research in JCR through the lens of the SDGs, we also contemplate future research paths to better connect consumer research with the SDGs. Our perspective is that the consumer research community (i.e., marketing educators/scholars, professional bodies/organizations, managers, policymakers) has some responsibility and expertise to contribute to a more sustainable world by supporting SDG-related research.

Connections between Consumer Research and the SDGs

Our content analysis of JCR identifies some SDG-related work but also suggests that more progress is possible. This notion raises questions such as: what are key barriers and challenges to SDG research in our field (and JCR ) and how can they be overcome? What are the benefits to our field of adopting an SDG lens in consumer research and which factors could support scientific migration toward this research area? And, how can we heighten the impact of SDG-related consumer research? With these questions in mind, we conducted exploratory interviews (45–60 minutes) with 9 thought leaders in our field (e.g., ACR fellows, former ACR presidents, current/former editors of JCR , Journal of Marketing Research (JMR) , Journal of Marketing (JM) , Journal of the Academy of Marketing Science (JAMS) , JPP&M , Journal of Service Research (JSR) ), who have helped establish new research paradigms. Highlights of major themes, exemplary quotes, and implications are identified in table 3 , with a more comprehensive discussion in web appendix H .

INSIGHTS AND RECOMMENDATIONS BASED ON THOUGHT LEADER INTERVIEWS

We also interviewed 2 authors from Bone, Christensen, and Williams (2014) about their approach to increasing the policy impact of their JCR research. The authors shared that the coordinated efforts across their universities to translate and disseminate their work to the policy community were key in helping to increase its impact. This led to collaboration with the National Community Reinvestment Coalition. The authors presented their JCR article findings to the Obama administration staff, the U.S. Department of Defense, and the Consumer Financial Protection Bureau. The work was cited in a U.S. Senate hearing and helped to inform sections of the Dodd-Frank Act. Thus, the research helps to address SDG1 (Reducing Poverty) and SDG10 (Reducing Inequalities) ( web appendix H ).

Bridging the Disconnect between (Macro) SDGs and (Micro) Consumer Behavior: Prioritize and Operationalize the SDGs

To better identify linkages between consumer research and the SDGs, we need to prioritize the SDGs through a consumer research lens. To illustrate this idea, we rated the consumer research potential for each SDG and its targets to assess where the JCR community is best positioned to focus its efforts (see the supplementary file to this article for these ratings). 7 This initial assessment points to six SDGs—poverty (SDG 1), hunger (SDG 2), health (SDG 3), education (SDG 4), gender equality (SDG 5), and sustainable consumption and production (SDG 12)—which seem to offer the best overall fit with consumer research. In parallel, we also identified several research topics within each SDG that we judged had particularly strong consumer research potential (see figure 2 for an illustration of prioritized consumer research topics). Our purpose in doing so was not to be exhaustive (which is beyond the scope of this article), but to offer opportunities for extensions of our work; e.g., see Huan et al. 2022 for a systematic review of methods to prioritize the SDGs. Rather, our goal was to illustrate how each SDG—which may feel abstract and unrelated to consumers—can be connected to important topics in consumer research. Our judgment is, of course, fallible; but this initial assessment is meant to provide a starting point for future research on the SDGs through a consumer lens.

ILLUSTRATION OF PRIORITIZED CONSUMER RESEARCH TOPICS BY SD Gs

Second, to overcome the perceptions that the SDGs are abstract, overwhelming, and atheoretical, we advocate for a concerted effort to operationalize the SDGs through a consumer research lens. This effort would entail a detailed break-down of all SDGs (including their 169 targets and 232 “measurable” indicators) into more specific facets that are either directly or indirectly linked to consumers. This process helps identify not only many linkages that exist between the SDGs and consumer research but also reveals aspects of the SDGs that require interdisciplinary research as well as those facets where consumer research is, indeed, least likely to contribute.

Gaps in Research and Understanding: Illustrations Related to SDGs 6, 2, and 3

We illustrate how beginning to operationalize the SDGs can yield novel insights and promising paths for future research with the following examples in the areas of SDGs 6, 2, and 3:

JCR is largely silent on SDG 6 (Clean water and sanitation; 0.13% of articles)—yet billions of people lack access to these basic services, demand for water is growing, and water eco-systems are increasingly under stress. The targets and indicators for SDG 6 point to opportunities for consumer research aimed at improving water quality, increasing water-use efficiency, and reducing the number of people suffering from water scarcity. For example, research could examine people’s own water consumption, their experiences and reactions to water scarcity, and their responses to industry practices (e.g., the fashion industry is the second largest consumer of the world’s water and the second largest producer of water waste), which also connects to SDG 12 (Responsible consumption and production).

In contrast to SDG 6, JCR is relatively active on SDG 2 (Zero hunger; 4.03% of articles) and SDG 3 (Health; 3.82% of articles). Yet, a closer examination of this work from the perspective of these SDGs reveals important gaps. For example, JCR has made significant contributions to our understanding of health-related marketing and health-goal pursuit but has less to say about consumption related to maternal and reproductive health, children’s health, mental health, substance abuse, and health insurance (see SDG 3’s targets and indicators).

Likewise, food research has tended to emphasize obesity concerns—in striking contrast to SDG 2’s emphasis on zero hunger. According to the UN, “2.37 billion people are without food or unable to eat a healthy balanced diet on a regular basis” (UN 2020)—but the literature in JCR is largely silent on the topic of food scarcity, which is a problem that is well-suited for consumer research. Moreover, the literature’s emphasis on food has (until recently) tended to neglect its flip side—food waste (see Block et al. 2016 and SDG 12.3)—which points to the need to also emphasize meso- and macro-factors linked to the SDGs (e.g., MacLachlan and McVeigh [2021] propose the idea of “macropsychology” to study the SDGs).

Contextualization, Tradeoffs, and Synergies: The Example of Consumer Housing

Adopting a consumer lens on the SDGs can yield fruitful insights for a sustainable world. Conversely, adopting an SDG lens can provide new ways of looking at consumer behavior as this lens broadens and deepens the contextualization of consumer behavior and reveals tradeoffs and synergies among the SDGs. That is, an SDG lens emphasizes the importance of shifting from a consideration of individual behaviors in isolation to examining the evolution of consumption behavior over time, at the intersection of multiple SDGs. To illustrate, consider the pervasive consequences of housing for consumer behavior. From a People lens, access to adequate and affordable housing helps reduce poverty and contributes to health and well-being. Housing is also critical to Prosperity : stable housing may be needed to gain employment and banking services (e.g., need for a permanent address) and housing can also provide economic opportunities (e.g., working from home, intergenerational wealth-building). Types of housing also have considerable consequences for our Planet : housing construction has climate impacts (e.g., raw materials), housing consumes land and energy resources, and it requires community infrastructure (e.g., roads, sewage, water). Lastly, housing affects Peace : affordable housing can raise living standards and reduce inequalities among community members. While there can be benefits to isolating a particular aspect of housing (e.g., financial aspects of home ownership), a broader view helps illuminate the trade-offs and synergies among the SDGs. In the U.S., for example, home ownership is the “ideal” and represents a big-ticket purchase that, given rising housing costs, can mire consumers in debt (SDG 1) and undermine sustainable housing and cities (SDG 11).

Moreover, houses (vs. smaller footprint apartments) fuel subsequent consumption as they (a) consume resources themselves (e.g., land, heat, energy) and (b) consumers fill the corresponding space with goods—from furniture to washers/driers to lawn mowers (SDG 12). Geographical location of the home not only influences the need for different types of transportation (SDG 11) but also access to school districts, and quality of education can further influence intergenerational prosperity (SDGs 1, 4, 10). Research to date has tended to focus on discrete product choices, whereas the housing choice that underlies many of them is a fruitful area of inquiry that is enriched by adopting an SDG perspective.

This housing example also points to the need for consumer research to better understand how consumers make tradeoffs among the SDGs. For example, home ownership can drive consumer debt but also offers an opportunity to accumulate wealth, a tradeoff related to poverty (SDG 1). Home ownership can also force consumers to make tradeoffs with other important purchases, including necessities like food and important investments like education (SDGs 2 and 4). Do consumers anticipate these tradeoffs and, when faced with constraints, how do they make them? Looked at another way, consumers can also make sustainable housing decisions (e.g., smaller, multi-family dwellings) with associated positive effects (e.g., lower energy usage, shorter commutes) (SDG 11). What can be done to encourage sustainable decision-making in housing and housing-related expenditures? And do consumers preserve these sustainability gains, or do they instead engage in compensatory consumption (e.g., vacations)? As these questions attest, adopting an SDG lens when investigating a focal consumer behavior (here, housing) can raise important research questions that lead to novel theoretical and substantive insights, related to both the focal behavior and to sustainability itself (as figure 3 illustrates).

TAKING AN SDG LENS FOR A CONSUMER BEHAVIOR TOPIC (HOUSING)

Deriving Research Priorities via UN SDG Data

Consumer researchers can also draw on SDG data from the UN to guide their efforts. For example, the UN publishes country-specific SDG indexes and dashboards as an assessment of performance on the SDGs over time ( www.sdgindex.org ). These dashboards help derive the urgency underlying certain SDGs and can point to important and novel research areas in the realm of consumer behavior. For example (related to SDG 16), the U.S. continues to hold the highest proportion of its population in prison (649 per 100,000 population in 2018; Turkey had the second highest number at 321 persons, and Australia the third highest with 177 persons). This reality reveals the need to examine the problem of “crimsumerism” ( Kornya et al. 2019 , 112), which describes “the forced consumption of goods and services by people who have been impacted by the criminal legal system” (e.g., bail bond services and related financial debt). Drawing on this idea, consumer researchers can help provide broader insights into how contacts with law enforcement (e.g., a “traffic stop”) can have immediate or longer-lasting (and even potentially life-altering) effects on individual consumers and their social networks (e.g., their families).

Another example relates to SDG 12: the U.S. continues to produce the highest amounts of non-recycled municipal solid waste per capita (including household waste, i.e., neither recycled nor composted) in the world. Specifically, in 2018, each consumer in the U.S. generated 1.51 kg of non-recycled municipal solid waste each day, whereas consumers in Turkey (the second ranked country) generated “only” 1.02 kg. Notably, the UN’s long-term goal is to reduce this waste level to 0.6 kg per capita and day. (How) Can our field increase its efforts to develop a paradigm of “sufficiency marketing” to reduce waste more effectively?

Moreover, linking our article’s analyses with the SDG dashboards provides even more nuanced guidance for consumer research. For example, as figure 4 exemplifies, consumer researchers can focus on the intersection between the country-specific progress on each SDG (or lack thereof), and the relevance of consumers for this progress. For illustrative purposes, we present this intersection for the U.S., France, and Singapore. Notably, figure 4 shows parallels and distinctions between these countries, thereby guiding tailored research efforts.

DERIVING RESEARCH PRIORITIES VIA UN SDG DATA AND CONSUMER BEHAVIOR

(Dis)Incentives Related to Working on the SDGs

Bridging the disconnect between consumer research and the SDGs is unlikely to be enough. We also need to account for the reality that consumer research, like most scientific disciplines, is affected by fundamental (dis)incentives rooted in the field and its institutions (departments, business schools, professional organizations). Research on the sociology of science explores when and why scientists are willing and able to migrate from established domains to nascent fields, and how new ideas are diffused and possibly institutionalized within scientific communities ( Braun 2012 ; Frickel and Gross 2005 ). As our analysis attests, SDG research has increased in JCR since the announcement of the SDGs—suggesting that migration is possible. Braun (2012) theorizes that individual scientists migrate toward nascent fields based on estimated probabilities of the benefits vis-à-vis the costs of the migration, their perceived ability to contribute to the nascent field, as well as the probability that the new field will be successfully institutionalized. This insight suggests that we need research on our field’s assessment of these factors related to the SDGs, which is a valuable extension to our work.

Endorsing and Leveraging Scholarly Passion for the SDGs

While the above cost–benefit analysis focusing on drivers of scientific migration is informative, such a rational lens might underestimate the relevance of scholarly passion . A utilitarian perspective might overlook that SDG-related research can be fueled by a researcher’s values, even serving as a “calling.” One step toward leveraging this energy is to license “passionate scholarship,” which emerges from a commitment to examine personally meaningful and socially relevant topics that are close to a scholar’s heart; that is, intrinsic interest in a topic might help to break through institutional and competitive pressures (not) to study certain topics ( Courpasson 2013 ). The vision of passionate scholarship is to generate a culture where true engagement with issues fuels the intellectual spirit of scholarship and “in which scholars of all ages and backgrounds share not only knowledge, but also certain values and emotions based on their passion” to work on crucial issues for the future of real people ( Courpasson 2013 , 1247–8). 8

Balancing Theory and Substance in Consumer Research

Consumer research as a field has traditionally focused on theoretical contributions to knowledge, and a more theory-focused understanding of consumer research is often considered more prestigious ( Deighton 2007 ; MacInnis and Folkes 2010 ). Some scholars have warned against an overemphasis of theory at the expense of substantive contributions ( Madan et al. 2023 ; Mick 2006 ; Pham 2013 ; Simonson et al. 2001 ). SDG-related research provides a potential corrective by emphasizing the acceptance of research in the perceptions of policymakers and practitioners. Relatedly, an SDG-oriented perspective in consumer research might include reassessing traditional boundaries of the field, including whether certain kinds of work belong in our journals and a related reevaluation of what consumer research is (not) ( Deighton 2007 ).

We further suggest that SDG-related research provides an opportunity to combat the oft-lamented fragmentation of our field due to increasing “research specialization and an ensuing fragmentation of the mainstream of marketing thought” ( Wilkie and Moore 2006 , 224; also, Simonson et al. 2001 ). Researchers from disparate theoretical and methodological backgrounds can unite via their shared focus on the SDGs, thereby providing a true multi-disciplinary understanding of consumer behavior ( MacInnis and Folkes 2010 ), consistent with the intended profile of JCR (consumerresearcher.com/about). Moreover, the SDGs offer a relatively straightforward way for consumer researchers to broaden their research focus and to engage more deeply with substantive issues (as underscored by, e.g., Pham 2013 ).

Revisiting the Role(s) of Theory in Research

We hasten to state that we neither propose atheoretical research nor that every paper ought to focus on the SDGs. Rather, we advocate for a balance of theorizing, data/methods, and results that can inform progress toward the SDGs. Given the (mis-)perception that SDG-related research is atheoretical (which emerged in our interviews), we note that theory can play various roles in research related to the SDGs. To illustrate: consumer research can leverage and extend existing theories with rich contextualization vis-à-vis the SDGs. For example, Antonucci et al. (2019) draw on life span and life course theories (which have received little attention in consumer research) to explore progress toward SDG 1 (Poverty) and SDG 5 (Gender equality); these theories help explain how poverty and inequality influence individuals and communities over time, and how certain interventions might help. In parallel, applying life span and life course theories to SDG 1 and SDG 5 has helped to extend these theories. Another example is Furnham’s (2019) review of the concept (and theories) of culture shock, which he links to SDG 10 (facilitating safe and responsible migration and mobility of people). These examples point to linkages between theories and the SDGs; notably, while not the focus of these papers, all three of these SDGs are linked to consumption, as well.

Novel theoretical insights can also emerge through consumer researchers’ investigations of the SDGs in areas related to consumption. For example, securitization theory ( Balzacq 2019 ), both through its actor-lens and its process-lens, could be used to shed light on how climate change might be constructed as an “existential threat” so that consumers are more willing to adjust their behavior. Another approach might build on the various types of institutional theory (sociological, historical, rational, discursive) ( Schmidt 2006 ) to examine how households or communities coordinate to reduce their carbon footprint.

Finally, consumer researchers can incorporate more types of theories—including theories that explain , comprehend , order , enact , and provoke ( Sandberg and Alvesson 2021 )—which can, in turn, help generate SDG-related insights in more diverse ways. For example, a provocative theory (which aims to reframe a phenomenon in an alternative, eye-opening, and disruptive way) is the Malthusian view that “populations will outgrow their resources unless they are “checked””—either preventatively (i.e., avoiding contributing to population growth) or positively (i.e., population reduction due to disease, conflicts/warfare, natural disasters) ( Black, Borrion, and Mwabonje 2021 , 2). Thus, research could examine, for example, how consumers respond to preventative checks (e.g., birth controls) or positive checks related to overpopulation (e.g., accepting hunger, poverty, conflict in parts of the world). Such provocative theories can challenge established views and provide opportunities to study why consumers might be willing (or not) to reduce their impact on the environment.

Implications for Research, Teaching, and Service in Light of the SDGs

For consumer research to promote a more sustainable world will require constituents from all facets of our profession to contribute, and we identify multiple ways to enhance our field’s contributions to the SDGs in web appendix I . Notably, these implications go well beyond the realm of research (admittedly, our main emphasis) to incorporate teaching and service, and to incorporate professional organizations and institutions. For example, the SDGs could become part of teaching in business schools across all levels. Consistent with this idea, one recent ranking of top MBA programs urged institutions to note that “student interest in learning about sustainability topics is growing” ( Lewington 2022 ), and our own survey of business students (in the U.S., France, and Singapore) also revealed strong demand for the SDGs as part of business education (see web appendix J for an overview of our survey and some more nuanced insights). These initial insights support the idea that the SDGs have a meaningful role in higher (business) education, and we identify ways to enhance this role. We also identify implications related to research (publications, community, and conferences), teaching, and service to enhance contributions to sustainability in web appendix I .

In conclusion, the SDGs provide an opportunity to strengthen our insight into consumer behavior through broader and deeper contextualization, and a balance of theory and substance. By bridging the disconnect between the SDGs and consumer research and by leveraging scholarly passion, our field has an opportunity to enhance the impact of our research, teaching, and service—for the benefit of people, peace, prosperity, and the planet. We urge consumer researchers to rise to the moment and confront this existential zeitgeist.

Data for the main study (creating a database of all articles published in JCR , JCP , and JPP&M ) were collected and analyzed by Abhishek Borah. These data were collected in the period February 2022–August 2022 and are currently stored in a password-protected folder on a server at the second author’s university. Data for the supplemental student surveys were collected at three universities. The U.S. student study was conducted by Maura Scott at Florida State University in November 2022; the Singapore student study was conducted at the National University of Singapore in March 2023 by Leonard Lee; the France student study was conducted at INSEAD in May 2023 by Abhishek Borah. The student studies were analyzed by Maura Scott. The original files for the student studies are stored on password-protected computers at the corresponding universities where the data were collected. Expert interviews were conducted by Martin Mende, Maura Scott, and Leonard Lee. The interviews took place from November 2022 to June 2023; transcripts of these interviews are stored on a password-protected computer at the third author’s university.

Martin Mende ( [email protected] ) is Professor of Marketing and J. Willard and Alice S. Marriott Foundation Professor in Services Leadership at the W. P. Carey School of Business at Arizona State University, Tempe, AZ, USA.

Abhishek Borah ( [email protected] ) is Associate Professor of Marketing at INSEAD, Fontainebleau, France.

Maura L. Scott ( [email protected] ) is Professor of Marketing and the Edward M. Carson Chair in Services Marketing at the W. P. Carey School of Business at Arizona State University, Tempe, AZ, USA.

Lisa E. Bolton ( [email protected] ) is Professor of Marketing and Anchel Professor of Business Administration at Pennsylvania State University, State College, PA, USA.

Leonard Lee ( [email protected] ) is Director and Lloyd’s Register Foundation Professor at Lloyd’s Register Foundation Institute for the Public Understanding of Risk and Professor of Marketing, NUS Business School, National University of Singapore, Singapore.

The authors contributed equally, and their names are presented at random. The authors thank Editor Stacy Wood, the associate editor, and the three anonymous reviewers for their helpful guidance. The authors express their heartfelt gratitude toward the visionary scholars who generously shared their time and expertise during our expert interviews. The authors also thank Johannes Boegershausen for his valuable support. Supplementary materials are included in the web appendix accompanying the online version of this article.

Notably, consumer researchers have urged a stronger focus on societal issues for years ( Mick 2006 ; Rapp and Hill 2015 ; Wilkie and Moore 2006 ).

The Association to Advance Collegiate Schools of Business (AACSB, https://www.aacsb.edu/about/advocacy-and-awareness/-/media/a34c23171bcb477b893408ccc690d956.ashx ) and the European Foundation for Management Development Quality Improvement System (EQUIS, https://www.efmdglobal.org/assessments/business-schools/bsis/ ) are accrediting organizations that have called on business schools to have an increased focus on public understanding and the greater good. In the same vein, the Responsible Research in Business and Management (RRBM) movement has developed a set of seven guiding principles for scholarly research in business ( https://www.rrbm.network/position-paper/principles-of-responsible-science/ ).

Note that due to the nature of SDG 17, which is an all-encompassing operational goal that focuses on the implementation of SDGs 1–16, we did not use it in searching articles in JCR .

We followed prior work that pursued historical analysis of marketing journals via text mining of abstracts. As Wang et al. (2015) elaborate, a unique feature of JCR compared to other top marketing journals is that JCR did not use keywords to summarize articles until recently. Author-supplied keywords may overlook the connection with past and pioneering articles that authors may have missed in their intention to appeal to more recent topics. Thus, like Wang et al. (2015) , we went beyond keywords and analyzed the content of the abstracts.

Altmetric ( https://www.altmetric.com/) is a data company that tracks where published research is mentioned online.

Related to this dichotomy, we recognize that multiple factors influence whether papers before/after 2015 relate to SDGs (e.g., papers are not written and published in the same year the SDGs were announced). Therefore, we note the limitations of our exploratory analyses, which point to the need for future research on this issue.

We thank the Editor and Associate Editor for this suggestion.

While passion might appear to run contrary to objectivity (a hallmark of scientific thinking), passionate scholarship need not introduce bias but rather energize research via its alignment with stewardship to society and the planet. Passionate scholarship can serve as a bulwark against a publish-or-perish mindset that can lead to a short-term focus and the neglect of meaningful research ( Becker and Lukka 2023 ; Guthrie and Parker 2017 ).

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A short essay on peace

Peace is one of the important human values. It refers to silence or reconcilement. It means to live together in harmony. Without it, society can't progress. It is very necessary for the growth of society as well as a nation. Peace is similar to nonviolence. This article describes how it is important for the nation as well as society.

Introduction Peace is a human need. Maintaining peace of mind helps us to achieve goals in our life. Peace is the way for bringing growth and prosperity in life. If there is peace in every human's mind then this world will go on peacefully. Without peace, any kind of development is impossible. Peace is vital for the survival of human beings. According to Pandit Jawaharlal Nehru's words " peace is a precious commodity, necessary for any progress". Right from the beginning, we Indians are fond of peace. Whenever war happened in any country, we tried to solve problems through peace. Nowadays, It is not an easy task to maintain peace as new generation people believe in violence. As you know in our country multilingual and multi-religion people reside still we live together happily. But in another country, the condition is not favourable. In a European country, there is much bias between black men and white men. They are never treated equally. But in India, we provide equality to every people irrespective of caste, creed and religion. In our country, Mahatma Gandhi was against violence and believed in peace only. He wanted to get independence with peace. He used to preach to the people if someone slaps you on one cheek then you should forward the other cheek to take another slap which means he was a very peace-loving human being. Besides, The Dalai Lama, Mother Teresa, and Saint Francis de Sales are known as peace idols. They tried to make this world understand that peace is the strength of mind. We can conquer this world through peace only. War always brings destruction in life. Nobody can be happy by violence. Oftentimes you would be felt that we could not do work due to a lack of peace. Peace is necessary not only for progress in life but for good health also. A peaceful mind can do good work. If you create a peaceful environment then only work will happen properly. Peace helps us in preventing violence. Why peace is Important for society? Peace is important because it brings unity, optimism, and collaboration among society. Peace increases our concentration of mind. when our mind is in peace position then we are not affected by other people what they think about us. A peaceful mind helps us in learning and understanding things faster. Peace keeps us mentally and physically fit. Peace provides strength to society. Peace brings brotherhood, happiness, and integrity to society. Peace develops job opportunities in society. No society can exist without peace. Conclusion Peace is the accurate way to maintain love in society. Peace is essential for protecting our society from being damaged. Peace can make our nation healthy, wealthy, and strong. Without peace, It is impossible to imagine a prosperous and developed nation. Peace can be achieved only by mutual understanding. And It is the responsibility of every person to maintain peace in society.

True. peace is a very important virtue one should have. When there is peace in and around. our mind will be pleasant and we work very efficiently. Without peace, progress is very difficult. The main reason for our country not developing fully is due to the lack of peace in the country. Our country is having some neighbouring countries who always try to create unrest and disturb the situation in the country. Because of these acts we have to be alert always which is taking away peace from us. If we have friendly neighbours we need not spend such a huge amount on defence and that money might have been used on the development of the country. Even in such adverse conditions also, we tried to maintain peace and tried to make agreements with the neighbouring countries. In such attempts, we have lost great leaders like Lal Bahadur Shastri. When there is peace around we will be happy and the whole environment around us will be pleasant. But many politicians try to disturb peace in the society by creating a difference between the people so that they will get importance.

Peace is an elusive entity. Since time immortal from the dawn of civilization our leaders, scholars, and saints had always preached about peace and tried to achieve it in this world but it always seemed to be difficult to achieve peace in totality among the various tribes and societies existing in the world. There could be many reasons for not having peace in this world but some of the main reasons are attributable to the difference in cultures, difference in religions, difference in ideology, and difference in the way the different societies live and aspire to expand their own kingdoms or country boundaries. Ambitions and aspirations for winning on other countries and ruling over them is the root cause of creating disturbance and unrest in this world. Though number of such invaders might be less in the world in comparison to the peaceful people but small number of bad people is enough to spoil the atmosphere throughout the globe. So this is a very difficult situation where most of the people in the world are peace loving but at the same time there are few pockets where some terrorists or ill minded people live and are creating all source of problems for the people all around the world. These ill minded people are stubborn in their thinking and approach to the other societies and are beyond repair in the sense that even after teaching and explaining them the modern way and modern life of living they do not agree to that proposition and remain in their mindset of fighting and attacking others.

In this run-of-the-mill world, every country has become so engrossed in proving itself as the top that it does not even realize that humanity and peaceful life are being lost in the meaningless disputes between countries over borders and land, etc. . The person who wants to live in peace is also sacrificing his life in these disputes and the peace is lost. Thinking about one's own progress is a natural common behavior, but it is wrong to prove oneself high by destroying the interests of others or their religions and the same is happening in some parts of the world. India is really a great example, where people of different religions and cultures live together in brotherhood, give respect to each other. When a person thinks about the interests of others along with himself and is also happy with the happiness of others, then his life automatically becomes peaceful and people who live such a peaceful life become a symbol of peace in the society as well.

Yes, very nicely define the theme of peace by the Author. All our sages have preached the message of peace. Because they realized how important the need for peace is for a nation. We have at least learned something from them, so at least as Indians we are proud of it. In this context, the words of the seven sages are not to be forgotten. The modern famous personnel in India also teaches us the words of peace. The names of Gandhiji, Mother Teresa, Vivekananda, etc. are significant. Some of their quotes are very much relevant at the present situation like- “An eye for an eye only ends up making the whole world blind" by Gandhiji, “Peace and war begin at home. If we truly want peace in the world, let us begin by loving one another in our own families. If we want to spread joy, we need for every family to have joy" by Mother Tressa, and “It is a privilege to serve mankind, for this is the worship of God. God is here, in all these human souls" by Swami Vivekanand. So peace makes everyone happy both physically and spiritually. In the modern world, the word peace is so important in recent times, it is my personal opinion that there has been a communal intolerance all over the world, the consequences of which could be horrific. Moreover, with the recent withdrawal of US troops from Afghanistan, the Taliban have taken over Kabul and we are witnessing various acts of violence, which are never desirable. So above all this is the place of peace, so it is possible to solve all this only through the proper application of the message of peace. When can we all forget the violence and go to peace?

Nice try from the author and the subject matter is very strong. The essence of everyone's life is to live in peace and no one wants to get disturbed or distracted from the peace of life. Whoever has attained wisdom in life have always advocated for peace and those who are saints and scholars always referred to the holy books citing peace as the main plank of living in harmony. Lord Krishna has played a major role in trying to avert the possible Kurukshetra war and just asked for five villages in the name of Pandavas but that could not be digested by Duryodhana and thus the great war was announced. Even our country is for wholesome peace in the region and does not tolerate the overtures of China and Pakistan. As long as human beings stay, peace is going to stay as what they want the most.

Peace within can create peace outside the world. The other way around is not possible. However, the irony is that despite knowing that we have to create it to experience it, we keep looking for it outside. It is just that we have forgotten how to be peaceful. When we realize that we are peaceful, we will experience stillness within us. We will come at peace with ourselves and at ease with ourselves. When we discover it, we will not be able to again get distracted no matter how many efforts others make to bring disturbance into our lives. As we have forgotten that we can create it and experience it, we feel that it is others who will bring it for us. We have made it dependent on others. When someone speaks loudly and creates chaos, we blame him for disturbing our peace. We don't want to do the inner work because it is difficult. Also, it requires us to take personal responsibility. When we are disturbed, it denotes that we failed to remain at peace. We don't want to admit it, and therefore, we lay the responsibility on another person.

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• Understanding Poverty
• Fragility, Conflict and Violence

People Peace Prosperity

While extreme poverty is going down around the world, it is increasing in countries affected by fragility, conflict and violence (FCV). It’s estimated that by 2030,  up to two thirds of the world’s extreme poor  will live in these situations.  These challenges threaten to reverse efforts to end extreme poverty, and they affect both low- and middle-income countries.  

The impacts on people and economies are stark. Violent conflict has spiked dramatically since 2010 -- conflicts now drive 80% of all humanitarian needs and reduce gross domestic product (GDP) growth by two percentage points per year, on average. Social and economic exclusion, climate change, gender and other inequalities, demographic challenges, illicit financial flows and other global trends contribute to this complexity. FCV challenges do not respect country borders and often spiral into multidimensional, regional or global crises. 

This surge in violent conflict has also led to historically high levels of forced displacement. Of the  82.4 million people who are forcibly displaced  from their homes to escape violence, conflict and persecution, more than 26 million are refugees, the highest number recorded. Around 85% of these refugees are hosted by developing countries, and 76% of them are still displaced after five years. Such long displacements can have a devastating toll on generations of refugees and deeply impact host communities. 

Against this background, the COVID-19 pandemic adds even greater stress, threatening to reverse decades of advancements in poverty reduction and development:   

• Countries impacted by FCV will experience their worst recession in five decades.   
• World Bank estimates show that an additional  20 million people are living in extreme poverty in countries affected by FCV . 

The increasingly protracted nature of FCV situations means that in addition to essential humanitarian support, long-term development investments are needed to protect human capital, build sustainable peace and ensure shared prosperity. 

The World Bank was founded after World War II to support post-conflict reconstruction in Europe. It has since evolved to address challenges before, during and after crises. The 2020 World Bank Group (WBG) strategy for FCV, which applies to its work in low-and-middle income countries, articulates a development approach to FCV which emphasizes:

Helping to prevent crises by addressing root causes like climate change, government transparency and accountability, justice and the rule of law.

In areas of active conflict, staying engaged to preserve key institutions and access to basic services like health and education for the most marginalized. 

Supporting countries in their transition out of conflict.

Supporting refugees and host communities.

Enabling the growth of the local private sector, particularly small and medium enterprises, which provide 80% of jobs in fragile settings.

In the context of the COVID-19 crisis, our support needs to focus on the most vulnerable – and this includes fragile and conflict-affected settings, and displaced populations. This support is focused on preventing, detecting and responding to the threat posed by COVID-19, and strengthening national systems for public health preparedness. Nearly one third of the World Bank’s projects to fight the pandemic are in fragile and conflict-affected situations.

Strong collaboration with humanitarian, development, peace and security partners is also critical to delivering results in these challenging environments.

Financing the FCV agenda

This enhanced focus on FCV is also reflected in IDA, the World Bank’s fund for low-income countries. The latest   IDA19 financing package  includes $26 billion in support for FCV-affected countries—a 27 percent increase from IDA18, which had already doubled financing available for FCV. These will support the priorities outlined in the FCV strategy. In addition, $2.2 billion will be dedicated to support refugees and host communities. Other IDA financing is also available to catalyze investments in the private sector, tackle regional fragility challenges and invest in crisis preparedness and response.  All support is intended to tackle the medium-term economic and social dimensions of crisis situations.

The 2018 World Bank Capital Increase emphasizes support to middle income countries impacted by FCV challenges. In addition, the World Bank’s  Global Concessional Financing Facility  (GCFF) provides concessional financing to middle income countries hosting large numbers of refugees. Launched in 2016 by the Bank, the UN, and the Islamic Development Bank, the GCFF has provided more than $671 million in grants to unlock almost $5 billion in concessional financing for Jordan and Lebanon to help address the influx of Syrian refugees, as well as for Colombia and Ecuador to help address the needs of more than 1.2 million displaced Venezuelans and their host communities.

PARTNERSHIPS

Tackling fragility, conflict, and violence requires a collective global effort.  Partnerships based on the respective complementarities and comparative advantages of each partner are crucial to address the causes and impacts of FCV. The WBG is working with a diverse/broad set of partners and is committed to deepening partnerships with humanitarian, development, peacebuilding, security, and private sector actors to maximize impact on the ground.

The WBG partners at the country level by drawing on its comparative advantage as a development actor, enhancing the impact of operations on the ground in insecure areas, and ensuring effective implementation arrangements with third parties as needed. Some examples include:

Examples of multi-stakeholder collaboration include:

Operational partnerships such as the World Bank, International Committee of the Red Cross (ICRC) and UNICEF in South Sudan, through the 2019 Provision of Essential Health Services Project ensures provision of critical health services to vulnerable and marginalized communities in conflict-affected areas.

Conducting joint country-level assessments with the UN and the EU such as Recovery and Peace-Building Assessments (RPBAs)

Partnering with regional organizations that have the authority and capacity to address cross-border challenges, and expanding the engagement with civil society organizations (CSOs) with strong roots in their communities

The role of the private sector: IFC and MIGA

Only 1% of global foreign direct investment (FDI) goes to  fragile and conflict-affected situations  (FCS) countries. This means lower prospects for private sector-led growth needed to lift people out of poverty. In addition, in countries affected by FCV, a vibrant and inclusive local private sector can ignite economic growth, provide jobs and services, and stabilize societies. Recognizing that the private sector lies at the center of a sustained development in FCV, the  International Finance Corporation  (IFC) and the  Multilateral Investment Guarantee Agency  (MIGA) are significantly expanding their efforts in this area.

Supporting stability and growth in fragile situations is a  top priority for IFC . Fragile- and conflict-affected economies need investments that will create jobs, spur economic growth, generate tax revenues, rebuild infrastructure, and create hope for their people. While every fragile situation has a unique and complex set of issues and the risks are high, there are ways for the private sector to help boost economic growth or support livelihoods.

IFC has more than doubled its investments in fragile situations during the last decade and has committed to 40% of IFC’s annual commitments be in IDA and FCS countries by 2030, with 15-20%  going to  IDA-eligible countries  classified as very low income and FCS.

From 2017 to 2021, IFC invested US$8.4 billion in countries classified as fragile and conflict-affected and very low income. IFC and the World Bank have also created initiatives specifically designed to support fragile situations. IFC has strengthened engagement in FCS through the Conflict-Affected States in Africa (CASA) and FCS Africa initiatives, and advisory support through the Creating Markets Advisory Window (CMAW).

IFC is also working in partnership with the World Bank, UNHCR, and others to identify  private-sector solutions and opportunities for refugees and their host communities  through creating jobs to boost access to finance and entrepreneurship; improving the delivery of basic services like education and energy; encouraging business-friendly policies in refugee-hosting areas; and sharing lessons learned while deepening partnerships.

In recent decades, foreign direct investment into developing countries has contributed to lifting billions of people out of extreme poverty. But investment often doesn’t flow into countries affected by fragility, conflict, and violence. These ‘FCV’ countries struggle to attract foreign capital because investors fear the worst: civil war, expropriation of assets, breach of contract, and currency restrictions.

Since 1988, the Multilateral Investment Guarantee Agency, a member of the World Bank Group, has been insuring investors against such risks. As of June 30, 2021, 12% of MIGA’s gross guarantee portfolio, or $2.7 billion, was in FCV countries.

MIGA also uses facilities such as the IDA Private Sector Window,  the Conflict-Affected & Fragile Economies Facility  (CAFEF), and the  West Bank and Gaza Investment Guarantee Trust  (.pdf) to help draw investors to difficult situations.

• Website: People, Peace, Prosperity
• Strategy for Fragility, Conflict, and Violence

A Look Around the Globe: World Bank Support for Fragile and Conflict-Affected Settings

The Enduring Legacy of the Pax Romana: Rome’s Golden Age of Peace and Prosperity

This essay is about the Pax Romana a pivotal era of Roman peace and prosperity lasting from 27 BCE to 180 CE. It highlights the significant contributions of Augustus Rome’s first emperor whose reforms ushered in stability and economic growth. During this period trade and commerce flourished facilitated by an extensive network of roads and sea routes. Cultural and intellectual achievements also thrived with notable advancements in literature philosophy and architecture. Additionally the Roman legal system was codified laying the groundwork for modern Western legal traditions. Despite occasional military campaigns and internal challenges the Pax Romana remains a testament to the enduring impact of sustained peace and effective governance.

How it works

The Pax Romana which means “Roman Peace” was a very important time in ancient history that lasted about two hundred years from the time of Augustus’s rule in 27 BCE to Marcus Aurelius’ death in 180 CE. Not only did this time period have a length of relative peace that had never been seen before but it also had deep and far-reaching effects on the Roman Empire and the rest of the Western world.

The Pax Romana can be traced back to Augustus Rome’s first ruler whose guidance changed the course of history.

It had been decades of social unrest and political unrest before Augustus brought about a new age of peace and security. His changes like reorganizing the Roman government making the troops more professional and starting big public works projects made it possible for peace to last. The turbulent last years of the Roman Republic came to an end under Augustus’ rule. He then built a kingdom that would rule the Mediterranean and beyond for hundreds of years.

The growth of trade and business was one of the most important things about the Pax Romana. During this time trade lines both land and sea were able to grow because things were generally safe and stable. The Roman road network was an amazing feat of engineering that made it easy for people things and ideas to travel long distances. The sea routes in the Mediterranean became busy trade lines that linked Rome to places as far away as North Africa the Middle East and even India. This busy trade network not only made the empire richer but it also helped people from different cultures learn about each other and made a lasting impact on Roman society.

It was amazing that both academic and cultural progress was made during the Pax Romana. During this time of peace and wealth people were able to pursue intellectual and artistic interests. Emperors and rich leaders supported literature philosophy and the arts which did very well. Roman culture was very active during this time. Poets like Virgil Ovid and Horace wrote great poems Seneca wrote intellectual works and buildings like the Colosseum and the Pantheon were great examples of new ideas in architecture. These efforts have had a huge impact on Western society creating intellectual and artistic forms that are still around today.

Law and government also got a lot better during the Pax Romana. During this time the Roman law system which was based on fairness and justice was written down and improved. Setting up a more efficient system helped run the huge and varied kingdom making sure that all of its many regions were well ruled. Roman law which put a lot of weight on reason and fairness became a foundation of Western legal practices and still has an impact on legal systems around the world today.

Pax Romana did have some problems and was not always easy to understand though. It was mostly peaceful at the time but there was also armed victory and growth. The Roman soldiers were involved in protecting the empire’s borders. They did this by going on missions in places like the Middle East Germania and Britannia. The resources and lives lost were very high when a country this big was being maintained. Also the Pax Romana’s peace was often kept by using both negotiation and force since rebellions and riots happened from time to time in different regions.

The end of the Pax Romana was caused by both internal and foreign forces working together. The empire had problems with its own economy crooked politics and a string of useless rulers. It was hard for the empire’s finances and troops to handle the growing threat of rival powers and savage attacks from the outside. By the time Marcus Aurelius died the empire’s roots were showing more signs of wear and tear which led to the more unstable times that followed.

Last but not least the Pax Romana shows that peace and wealth can exist in a very large and varied kingdom. The lasting cultural legal and physical successes that it left behind have changed the course of Western history. There were problems and problems during the Pax Romana but it is still a great example of what can be done during a long time of peace and security. Its effects are still being felt which reminds us of how powerful peace and good government can be.

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PapersOwl.com. (2024). The Enduring Legacy of the Pax Romana: Rome's Golden Age of Peace and Prosperity . [Online]. Available at: https://papersowl.com/examples/the-enduring-legacy-of-the-pax-romana-romes-golden-age-of-peace-and-prosperity/ [Accessed: 8-Jul-2024]

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How to Create A Honey Jar Spell for Love or Success

Honey jars are a captivating and potent tool in the realm of folk magic. They are used primarily to sweeten situations, relationships, and outcomes, drawing positivity and goodwill into one's life. Let's delve into the history of honey jars, their ingredients, the crafting process, and how to perform a honey jar spell to harness their full power.

The History of Honey Jars in Folk Magic

The use of honey jars can be traced back to ancient times, particularly within the African American Hoodoo tradition. Hoodoo, also referred to as conjure, is a form of folk magic that emerged in the southern United States, blending African spiritual practices with Native American, European, and Caribbean influences. Honey jars have been a staple in this tradition, revered for their ability to influence the energies surrounding personal relationships, legal matters, and overall well-being.

Honey jars work on the principle of sympathetic magic, where the qualities of the ingredients used are believed to influence the desired outcome. The sweetness of honey is symbolic of the sweetness and harmony one wishes to bring into their life. Over the centuries, honey jars have been adapted and utilized in various cultures and magical practices, proving their enduring appeal and efficacy.

The Power of Honey In Ritual Practices

Honey itself is a powerful substance in many magical and spiritual traditions. Known for its sweetness and preservative properties, honey has been used in rituals and spells to attract love, prosperity, and good fortune. Its natural stickiness is symbolic of the ability to bind and attract, making it an ideal component in spells aimed at fostering closeness and unity.

In ancient Egypt, honey was offered to deities as a sacred substance. It was believed to carry the essence of divine sweetness and was used in various ceremonial practices. Similarly, in Hindu rituals, honey is a part of Panchamrita, a mixture used in offerings and blessings. The universal reverence for honey across cultures underscores its powerful role in magic and rituals.

The Basic Process of Creating a Honey Jar

The core ingredient of a honey jar spell is, unsurprisingly, honey! However, it is important to remember the effectiveness of the spell is enhanced by incorporating other meaningful and symbolic items. Here are some common ingredients used in honey jar spells:

• Honey: The base of the jar, representing sweetness and attraction.
• Personal Concerns: Items such as hair, nail clippings, or bodily fluids that link the spell to the person it is intended for.
• Petition Paper: A piece of paper with the desired outcome written on it, often folded and placed within the jar.
• Herbs and Spices: Flowers like lavender for peace, orris root for love,   orange peel for attraction,  rosemary for protection or basil for prosperity can add a natural element to your jar.
• Symbolic Items: Objects that represent your intentions, such as legal papers for court cases, coins for financial prosperity, or photographs for relationship matters.

Once your honey jar is crafted, it can be used in various magical rituals to amplify its effects. Common practices include lighting candles on top of the jar, shaking it while focusing on your intention, or meditating with it to channel your energy into the spell. The key is to regularly interact with the honey jar to keep the magical work active and potent.

Crafting Your Own Honey Jars: Making it Personal

The beauty of a honey jar spell lies in its personalization. By incorporating items that hold personal significance, you create a powerful link between the spell and your intentions. The more personal and specific the items, the stronger the connection and the more effective the spell. 

To craft a honey jar for love, you might include rose petals, a photograph of the person you desire, and a few drops of perfume or a conjure oil such Venus Love Oil or Love and Attraction Oil. You could add coins, a small piece of citrine crystal, and a pinch of cinnamon for a prosperity honey jar. The combination of these items creates a multi-layered spell that works on different levels to achieve your goal. Here are some examples:

Photographs or Drawings: Including a picture of the person or drawing symbols associated with your intention can strengthen the connection.

Crystals: Certain crystals have specific properties that can enhance your spell. For example, rose quartz for love, citrine for abundance, and smokey quartz for protection.

Written Affirmations: Small slips of paper with positive affirmations or prayers related to your goal can amplify your intentions.

Dried Flowers, Roots or Plants: Flowers like lavender for peace, orris root for love,   orange peel for attraction or basil for prosperity can add a natural element to your jar.

Colored Thread or Ribbons : The color of thread or ribbon you use can represent different intentions. Red for passion, green for money, blue for calm, and so on.

Conjure Oils: Specific oils that relate to your intentions can also be added. Oils such as Court Case Oil  for legal matters or Abundance Oil for Prosperity.

Symbols of your Intentions: This can be anything you feel represents your intentions. For example, if you want to sweeten a relationship, you may add heart-shaped leaves or specific jewelry items such as rings or charms.

The Basic Steps of Performing a Honey Jar Spell

Once your honey jar is assembled, the next step is to activate it through a ritual. Here's a step-by-step guide to performing a honey jar spell:

Step 1: Preparation : Gather your ingredients and find a quiet, comfortable space where you won't be disturbed. Light a candle and take a few moments to center yourself and focus on your intention.

Step 2. Assembling the Jar: Begin by placing the petition paper at the bottom of the jar. Add the personal concerns and symbolic items on top. Finally, pour the honey into the jar, visualizing your intention as you do so.

Step 3. Sealing the Jar: Close the jar tightly and hold it in your hands. You may also wish to seal the jar with wax, but it's not necessary. Spend a few moments visualizing your desired outcome and channeling your energy into the jar. 

Step 4. Candle Ritual: Place a candle (colored according to your intention) on top of the jar and light it. As the candle burns, focus on your intention and recite a prayer or affirmation that aligns with your goal. Let the candle burn down completely.

Step 5. Working the Spell : To keep the spell active, interact with your honey jar regularly. Light a candle on top of it, shake it gently, or meditate with it while focusing on your intention. The more you work with the jar, the stronger the spell's energy will become.

A Sweetening Honey Jar Spell For Love

One of my favorite Honey Jar Spells is a Sweetening Spell for Love. This is a great example of how to combine symbolic ingredients and focused intention to strengthen a romantic connection or draw in a specific person.

Ingredients:

-   A small jar of honey

-   A piece of paper and a pen

-   A pink candle

-   Two photographs (one of you and one of your intended love interest). 

-  Personal Concerns related to the target.  Items such as hair, nail clippings, or bodily fluids that link the spell to the person it is intended for. If you are unable to obtain personal items of your target, write the target’s name on a piece of g inseng .  

-   Two needles

-   Red string

-   A cut-out felt heart

-   Dried rose petals

-   Jasmine

-   Cinnamon stick

-   Brown sugar

-   A pinch of cayenne pepper (to heat things up)

-   A small piece of rose quartz

-  A few drops of Come to Me Oil or any other type of love drawing oil.

Start by writing your intention on the piece of paper, such as "May [Target's Name] desire me and and love me," and fold the paper towards you. Turn the petition to the right, and fold it towards you again. Repeat this one more time. Take your two needles and bind them together with the red string, placing them eye to eye, and pierce the felt heart with the bound needles. This symbolizes the emotional bond between you and your love interest. Next, place the photographs face to face with your love interest's photo on the bottom and your photo on top, then put them directly underneath the honey jar.

Now assemble your honey jar.  First, put the folded petition paper into the jar. Next, on top of the petition, add the  Personal Concerns   related to the target.  Items such as hair, nail clippings, or bodily fluids that link the spell to the person it is intended for. (If you are unable to obtain personal items of your target, write the target’s name on a piece of   g inseng - this will replace the personal concerns you cannot obtain) .   Then add the dried rose petals, jasmine, catnip, cinnamon stick, brown sugar, cayenne pepper (just a pinch), rose quartz, and a few drops of Come to Me Oil. On top of the aforementioned, add the pierced felt heart with the bound needles. Now, pour the honey into the jar, and seal it with your intention for sweetness and love.  

While you are assembling the jar, be sure to visualize the strengthening connection between you and your love interest.  Imagine the world exists with you and your love interest as a couple. Complete the spell by lighting the pink candle on top of the jar while reciting an affirmation such as:

“As sweet as this honey, so sweet is the love between (target’s name) and me."

Let the candle burn down completely. You will want to repeat this weekly by lighting a pink candle and gently shaking the jar to keep the energies active. I tend to like to do this on Fridays as this is the day ruled by the Goddess Venus.

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