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E-commerce Dissertation Topics

Published by Carmen Troy at January 10th, 2023 , Revised On August 18, 2023

Introduction

Studying e-commerce helps in understanding how online businesses work. As a student of e-commerce, you will be required to learn about the various electronic mediums that online businesses rely upon and how online operations and transactions are carried out.

Essentially, e-commerce is studying the different technologies involved in setting up an online business. These include automated data collection systems, artificial intelligence, user design, inventory management systems, electronic data interchange systems (EDI), online transactions processing, industry-specific user tools, internet marketing, supply chain management, news breaking, and electronic funds transfer, and mobile commerce.

To help you get started with brainstorming for e-commerce topic ideas, we have developed a list of the latest topics that can be used for writing your e-commerce dissertation.

PhD qualified writers of our team have developed these topics, so you can trust to use these topics for drafting your dissertation.

You may also want to start your dissertation by requesting a brief research proposal from our writers on any of these topics, which includes an introduction to the topic, research question , aim and objectives , literature review along with the proposed methodology of research to be conducted. Let us know if you need any help in getting started.

Check our dissertation examples to get an idea of how to structure your dissertation .

Review the full list of dissertation topics for 2022 here.

2022 E-commerce Dissertation Topics

Topic 1: an assessment of the geographical constraints impacting the business flow of e-commerce- a case study of amazon..

Research Aim: This study aims to find the impact of geographical constraints on the flow of e-commerce business focusing on Amazon. In this research, we will analyse how these geographical restrictions affect the flow of business. In many areas, e-commerce may drive the decline of small stores and may also affect the local producers and the global economy.

Topic 2: An investigation of the security controls and issues of e-commerce websites in the UK online environment.

Research Aim: With the development of the global economy and an increasing number of customers running their business largely through the internet or mobile has made e-commerce grow. Creating an effective strategy is the most integral part of a modern organization; however, a company must take care of the new security concerns and problems while maintaining their quality and high standard. This study will primarily focus on the security control and issues of e-commerce websites in the UK and how they cope with them to keep the data secured.

Topic 3: Google ads vs. Search ads in e-commerce- A comparative study

Research Aim: An organization may find it challenging to decide what kind of advertisement they should use for their online campaigns. This study will provide a comparative analysis of google ads and search ads and give us an understanding of both ads, focusing on which is better according to the budget of the organisation, which will help them gain a significant audience and grow the business.

Topic 4: An examination of consumer decision-making processes- A comparative study between e-commerce and m-commerce in the United Kingdom.

Research Aim: The growth of eCommerce is increasing day by day. This research aims to find the factors affecting the online purchase decision. This study will provide a comparative analysis of eCommerce and m-commerce in the UK, focusing on different factors and characteristics of both. This study will differentiate the features of eCommerce and m-commerce and identify the main factors which influence the long run of online marketing to provide better services for consumers and make them know about new business opportunities.

Topic 5: Gender Inequality in the Ecommerce Industry.

Research Aim: Women in industries are still facing substantial issues in their daily lives as well as in their professional lives; for example, salary gaps, discrimination, maternity leave are just simple examples that influence the everyday lives of thousands of individuals around the world. This study will focus on the gender inequality and biased behaviours individuals, especially women, face in the eCommerce industry.

Covid-19 E-commerce Research Topics

Topic 1: impacts of coronavirus on e-commerce.

Research Aim: The study will focus on identifying the effects of coronavirus on E-commerce.

Topic 2: Frequent E-commerce shopping during Coronavirus pandemic

Research Aim: Coronavirus has affected almost every business, including E-commerce. This study will investigate the reasons behind increasing online shopping, challenges faced by E-commerce industries, and measures taken to improve the business.

Topic 3: Contribution of E-commerce during COVID-19

Research Aim: This study will identify E-commerce industries’ contribution during the coronavirus pandemic. What safety measures have they taken to provide safe deliveries of the products? What kind of challenges they faced?

Topic 4: Offline and online shopping after COVID-19

Research Aim: This study will focus on reviewing the current positive and negative impacts on online shopping and shopping in stores and predict the future of shopping after COVID-19, listing the differences, challenges, benefits, and risks of both online and offline shopping.

E-commerce Dissertation Topics for 2021

Topic 1: impact of digital business on the economic growth of the country: a case study of xyz country.

Research Aim: This research will focus on the significance of digital business during the pandemic and its impacts, not the country’s economic growth. It is a detailed view of the future that needs to be digitalised.

Topic 2: Brand marketing through social media

Research Aim: This research aims to focus on the importance of Brand Marketing through social media by addressing various current strategies used in brand marketing.

Topic 3: Impacts of social media on customer behaviour

Research Aim: This research aims to measure social media’s impacts on customer behaviour and address various effective strategies to attract customers through social media.

Topic 4: What factors influence the consumer's buying decisions?

Research Aim: This research aims to identify factors that influence the consumer’s buying decisions

Topic 5: Black Friday sale strategy to drive sales

Research Aim: This research aims to identify how the Black Friday sale strategy is effective in driving sales. How can huge discounts benefit sellers?

Topic 6: The role of influencer marketing in increasing sale

Research Aim: Influencer Marketers impact the customer’s perception. This research aims to the role of influencer marketing in increasing sales.

Topic 7: Impact of E-marketing on consumer purchase decision: the case of the luxury industry in the UK

Research Aim: This research aims to measure E-marketing’s impact on consumer purchase decisions in the U.K luxury industry.

Topic 8: Analysis of the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: This research focuses on attaining customer-centric marketing strategies in a competitive advantage for the firm and sustaining business success.

Topic 9: Traditional vs. digital marketing: a comparative study of the last ten years

Research Aim: This research aims to conduct a comparative study of traditional vs. digital marketing in the last ten years.

Topic 10: The impact of relationship marketing on customer loyalty: an analysis of the Honda motor

Research Aim: This research aims to assess the impact of relationship marketing on customer loyalty. An analysis of the Honda motor will be conducted as the basis of the research.

Topic 11: The importance of search engines in e-commerce

Research Aim: This research aims to identify the importance of search engines in e-commerce.

Topic 12: E-commerce company's advertising strategy-critical analysis

Research Aim: This research aims to identify the importance of an E-commerce company’s advertising strategy.

Topic 13: Importance of customer retention in E-commerce

Research Aim: This research aims to measure the importance of customer retention in E-commerce.

Topic 14: Importance of brand loyalty in internet marketing

Research Aim: This research aims to identify the importance of brand loyalty in internet marketing.

E-commerce Dissertation Topics for 2020

Topic 1: analysing the impact of e-commerce strategies on building better relationships with customers: a case study of the uk fashion industry.

Research Aim: the UK fashion industry is a fragmented zone where a large number of famous brands have been competing to gain a competitive edge through better customer relationships. For the same purpose, effective e-commerce strategies can help in building better customer relationships. Thus, the main purpose of this research will be to analyse the impact of e-commerce strategies on building better relationships with customers of the UK Fashion industry.

Topic 2: Assessing the impact of unique website attributes on consumer buying pattern: A case study of Amazon and eBay

Research Aim: The rise of information technology has led famous brands to develop unique attributes for their websites to encourage their audience to buy. One of the most notable issues of the e-commerce industry is the ever-increasing competition amongst online retailers that offer user-friendly and unique website design and UX features to achieve favourable results. The purpose of this study will be to assess the impact of website attributes on consumer buying patterns with a focus on Amazon and e-bay.

Topic 3: How does e-commerce facilitate adding value to a business: A case study of service industry in China.

Research Aim: In today’s world with tech-savvy consumers, online purchases are much higher as compared to traditional, in-store purchases. This persuades the pioneers of the service industry to add value to their business by providing e-commerce facilities to consumers. Therefore, the main purpose of this research will be to analyse how e-commerce facilitates and adds value to a business with a focus on China service industry.

Topic 4: Critical analysis of security policies and vulnerabilities of an online banking website: Identifying the challenges and remedies to improvise risk management

Research Aim: The number of internet users around the world is increasing with each passing year, however, this has also posited various security problems for online banking websites. The main purpose of this study will be to critically analyse security policies and the vulnerabilities of online banking websites, along with the identification of challenges and remedies for improvising risk management.

Topic 5: Can e-commerce help organisations build a competitive advantage over their competitors?

Research Aim: This research will talk about the role of e-commerce in helping organisations build a competitive advantage against their competitors. This research will understand how e-commerce, through advanced technology, helps businesses attain their business objective and how it helps them facilitate their customers.

Topic 6: Exploring the regulations and guidelines set out for e-commerce companies

Research Aim: This research will understand the rules and regulations set out by the government and regulating authorities to implement safe and secure e-commerce. When offering online payment services to their customers, businesses have to make sure that they comply with the laws set out by the government so that customers’ payments are safe and secure.

Topic 7: Analyzing the best security mechanisms that should be implemented by e-commerce businesses

Research Aim: When implementing e-commerce models, it is necessary for businesses to make sure that the best security mechanisms are put in place. Customers trust companies which is why they make online payments. Thus the development of secure payment gateways is vitally important to keep the trust of customers. This research will analyse the various security mechanisms available for companies and how businesses should implement them.

Topic 8: Exploring the data privacy issues in e-commerce

Research Aim: This research will be focused on trust issues surrounding e-commerce. Customers make credit card payments trusting the company and the technology in use. However, there have been instances where companies failed to protect customer data, and their privacy is compromised. Such incidents can cause the company to lose its reputation and find itself having to deal with legal issues. This study explores the various privacy issues that customers come across when buying online.

Topic 9: E-Commerce and customer retention – What role does e-commerce play?

Research Aim: This research will explore an important aspect of businesses i.e. customer retention. The study will analyse whether or not e-commerce helps businesses in retaining customers. What are the various causes and reasons people trust e-commerce and stay loyal to a brand if it does? This research will investigate all the possibilities to conclude whether e-commerce plays a role in retaining customers or not.

Topic 10: Security limitations and challenges of implementing e-commerce.

Research Aim: This research will explore the challenges and security limitations businesses have to deal with when building an e-commerce business. The study will include the various security elements that companies have to consider when implementing e-commerce models, the challenges they encounter, and the steps that they take in order to ensure the security of customers’ data as well as their own systems.

E-commerce Marketing Dissertation Topics

Their marketing and advertising strategies largely influence e-businesses. Without having a well-rounded and educated marketing strategy, an e-business in today’s cut-throat online environment will surely struggle to succeed.

Web admins and online marketing experts employ various marketing strategies to engage potential customers on social networks, banner advertisements, and paid advertisements.

The internet has played a vital role in making data available to everyone, making it possible to target customers based on their demographics and social media profiles. Thus, from these intriguing and up-to-date e-commerce marketing topics, you can choose the most suitable one for your own dissertation project.

Topic 1: E-commerce and the importance of search engine rankings for businesses

Research Aim: This research will identify the importance of search engine ranking for e-commerce businesses.

Topic 2: Investigating internet marketing strategies employed by traditional retailers

Research Aim: This research will explore and evaluate the internet marketing strategies undertaken by businesses.

Topic 3: Retaining customers by employing e-commerce: A case study of the UK fashion industry

Research Aim: This research will explore the ways through which e-commerce businesses can retain their customers. A specific focus of this study will be the UK Fashion industry.

Topic 4: Wholly online or one foot in both worlds – The advantages and disadvantages of the two commonly employed marketing strategies - online and conventional models

Research Aim: This research will aim to understand the pros and cons of two main marketing strategies employed by companies. Also, this research will study businesses that run both online and traditional businesses.

Topic 5: To investigate internet marketing strategies employed by e-commerce retailers

Research Aim: This research will understand the internet marketing strategies undertaken by e-commerce retailers.

Topic 6: Understanding the effect of customer behaviour on internet marketing strategies

Research Aim: This research will understand how internet marketing strategies change consumer behaviour.

Topic 7: Measuring the success of marketing strategy employed by new e-businesses – A case study of the UK retail industry

Research Aim: This research will aim to measure the success of marketing strategies adopted and employed by companies in the UK retail sector.

Topic 8: Measuring the success of internet marketing strategy employed by traditional businesses – A case study of the airline industry

Research Aim: This research will explore the success of internet marketing strategies employed by traditional businesses in the airline industry of the UK.

Topic 9: The role of original and plagiarism free content in today’s e-marketing strategies

Research Aim: This research will explore an important concept of internet marketing i.e. content marketing. The importance of content quality and authenticity will be evaluated in this study.

How Can ResearchProspect Help?

ResearchProspect writers can send several custom topic ideas to your email address. Once you have chosen a topic that suits your needs and interests, you can order for our dissertation outline service which will include a brief introduction to the topic, research questions , literature review , methodology , expected results , and conclusion . The dissertation outline will enable you to review the quality of our work before placing the order for our full dissertation writing service !

E-commerce Strategy Dissertation Topics

The importance and the role of an effective e-commerce strategy should never be overlooked especially when promoting a product or service. In today’s highly “technology-oriented” world, having an internet presence is considered a requirement.

A well-rounded design can help e-businesses become leaders in their respective industries. Some related topics are listed below:

Topic 1: Evaluating internet marketing strategies employed by existing e-businesses

Research Aim: This research will aim to explore the various internet marketing strategies employed by various existing businesses. The dissertation will identify the most successful online marketing strategies for the last five years in the UK e-commerce industry.

Topic 2: The challenges and opportunities for organisations migrating to the internet

Research Aim: This research will explore the challenges and opportunities that companies come across when transitioning from a traditional to an e-commerce model.

Topic 3: Accident or Design – Do we really have an internet marketing mix model/strategy that is sure to work?

Research Aim: This research will aim to explore whether we really have an internet marketing mix model/strategy that is sure to work or do online marketing strategies become successful by accident.

Topic 4: Investigating the use of customer service in e-commerce to gain a competitive advantage

Research Aim: This research will investigate the role of friendly and efficient customer services in the success of e-commerce strategy

Topic 5: Exploring the most effective aspects of e-commerce strategy in today’s world

Research Aim: This research will outline the most important qualities of an e-commerce strategy to be successful in today’s fast-moving world.

Topic 6: Exploring the various internet business value creation strategies employed by e-businesses

Research Aim: This research will explore and investigate the different internet value creation strategies adopted by e-commerce businesses.

Topic 7: Measuring performance of an e-business marketing strategy

Research Aim: This research will aim to measure the success of an e-commerce strategy implemented by an e-commerce business. This topic can be customised to focus on a specific company or a specific strategy.

Topic 8: Investigating e-business strategies employed by educational institutes in the UK

Research Aim: The educational sector has adopted e-commerce to attract students from around the world. This study will aim to investigate the e-commerce strategies implemented by educational institutes to evaluate their success.

Topic 9: Reviewing the e-business strategies employed by the UK SME’s

Research Aim: This research will compare and analyse the best e-commerce strategy implemented by SMEs in the UK.

Topic 10: How effective e-commerce strategies can help companies in building their brand reputation

Research Aim: This research will understand the various strategies implemented by companies and will conclude whether implementing them helps companies build their brand reputation.

E-commerce Security and Trust Dissertation Topics

The importance of trust and security in e-commerce has greatly increased in recent times, thanks to the growing number of threats that exist on the internet. When companies decide to implement e-commerce models, they entrust their customers that their data and privacy will be protected.

On the other hand, customers also make e-commerce payments trusting the company with their information. Thus, exploring these two essentials of e-commerce will help understand how successful companies have been in assuring customers about their security systems. Here are some commerce trust and security topics for you to choose from.

1. E-Commerce Trust Dissertation Topics

Topic 1: trust in e-commerce – reality or myth.

Research Aim: This research will explore the trust aspect of e-commerce as to whether it really exists or is just a myth.

Topic 2: Investigating data privacy issues in e-commerce and how they affect businesses

Research Aim: This research will explore the data privacy issues in the e-commerce industry and how they affect businesses.

Topic 3: Data Protection Act: Does it help in building trust in e-commerce

Research Aim: This research will understand the data protection act. It will also analyze whether or not it helps businesses to build trust. The research will explore whether changes to this act are required or not.

Topic 4: How has anti-virus technology helped the e-commerce industry?

Research Aim: This research will explore the effectiveness of anti-virus software and whether it has helped protect the e-commerce industry.

Topic 5: Investigating strategies used by retailers to build up trust among potential and existing customers

Research Aim: This research will analyse the strategies utilised by retailers in the UK to build trust among customers.

2. E-commerce Security Dissertation Topics

Topic 1: to identifying the security limitations that led to third party attacks in the past.

Research Aim: This research will analyse the past third-party attacks and will explore the reasons as to why those happened.

Topic 2: An empirical study of e-commerce security, challenges, and solutions

Research Aim: This research will discuss the basics of e-commerce security, the challenges faced by the industry and its solutions.

Topic 3: Investigating strategies employed by e-commerce businesses to enhance the security of e-commerce transactions

Research Aim: This research will aim to understand the various strategies that are employed by e-commerce businesses to enhance the security of e-commerce transactions.

Topic 4: Exploring the effectiveness of encryption in the e-commerce industry

Research Aim: This research will investigate the effectiveness of encryption and the reason why the e-commerce industry adopted it.

Topic 5: Online reputation management: Exploring how e-commerce companies in the UK fashion industry practice it

Research Aim: This research will discuss a relatively new concept, online reputation, and will explore how the UK fashion industry practices it.

E-commerce Usability Dissertation Topics

Not many e-businesses pay enough attention to the usability of their e-commerce website. It should be noted that the complex ordering and navigation system leads to higher bounce rates, leaving companies with very little or no revenue.

Companies should build a user-friendly user interface, or else visitors will prematurely give up and abandon their shopping cart. To explore this aspect of e-commerce, here are some latest research topics:

Topic 1: A comparative analysis of the usability of the world’s leading travel websites

Research Aim: This research will compare the website user interface of leading airlines such as Emirates, Qatar Airways, Turkish Airlines, etc.

Topic 2: Evaluating the website design and structure of the leading UK retail stores

Research Aim: This research will evaluate the website design and structure of the leading retail stores in the UK.

Topic 3: Assessing the website usability and design interface of government websites in the U.A.E.

Research Aim: This research will analyse the websites user interface of government-run websites in the United Arab Emirates.

Topic 4: Reviewing user-friendly design options for an e-commerce website for an online clothing store

Research Aim: This research will explore the website UX design options that must be taken into consideration by companies to ensure user-friendliness and smooth flow.

Topic 5: An analysis of the usability of m-commerce applications

Research Aim: This research will discuss and analyse the m-commerce application of the web systems as to how they should be built, keeping user-friendliness in mind.

Topic 6: Customer preferences and behaviour: Should these be considered when building a website?

Research Aim: This research will consider two important aspects of website development – customer preferences and behaviour. The study will discuss the importance of being mindful of consumer behaviour and consumer preferences when building a brand new website.

Topic 7: The impact of poorly designed websites on a company’s revenues

Research Aim: This research will assess the effects of poorly designed websites on a company’s revenues.

Topic 8: Customer satisfaction and usability: Are they both related to the e-commerce?

Research Aim: This research will explore the most important factor related to business, i.e. customer satisfaction and how it relates to website UX designing.

Topic 9: Critically analysing the UX design technologies employed by e-commerce businesses.

Research Aim: This research will critically analyse the current technologies employed by e-commerce businesses.

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E-commerce Law Dissertation Topics

Governments across the globe have reacted slowly to technological advancements being made over the last fifty years. The lobby groups behind large profit-making organisations play a huge part in the e-commerce laws being made.

The Digital Millennium Copyright Act and the Copy Right Act are two classic examples of such laws created to protect the interests of those in power. Consequently, the benefits of the legislation are not being experienced by the general public. Thus, it is worth exploring this aspect of e-commerce. Some suggestions are provided below if you wish to base your e-commerce dissertation on law:

Topic 1: To compare the e-commerce regulations in the United States of America and the European Union for new and existing e-commerce businesses

Research Aim: This research will compare and analyse the e-commerce laws and regulations for new and existing businesses in the United States of America and the European Union,

Topic 2: The role of consumer protection laws in the development of e-commerce – The case of the UAE

Research Aim: This research will explore customer protection laws and their role in the development of e-commerce in the UAE.

Topic 3: Computer Misuse Act 1990: Is it relevant today in the e-commerce industry?

Research Aim: This research will explore the computer misuse act 1990 and whether or not it is relevant today in the e-commerce industry.

Topic 4: Exploring how Brexit will impact the e-commerce laws for companies in the UK

Research Aim: This research will explore the impact of Brexit on the e-commerce industry in the UK and whether or not there will be new laws.

Topic 5: The impact of the American Copyright Act extension on e-commerce

Research Aim: This research will explore the impact of the American Copyright Act extension on e-commerce.

Topic 6: Analysing the impact of international legislation on the e-commerce industry

Research Aim: This research will analyse the impact of international legislation on the e-commerce industry.

Topic 7: Investigating UK’s legislation concerning e-businesses and how it affects businesses

Research Aim: This research will understand how UK legislation has set out e-commerce rules and how it impacts businesses.

Topic 8: Exploring the effectiveness of e-commerce laws and legislation as a deterrent to cyber attacks.

Research Aim: This research will understand whether or not e-commerce laws and legislation act as a deterrent to computer attacks and how effective they have been.

Topic 9: The implications of the Data Protection Act 1988 for e-businesses

Research Aim: This research will aim to understand the implications of the Data Protection Act 1988 for e-commerce businesses of today.

Topic 10: An analysis of the lawfulness of the e-commerce industry

Research Aim: This research will explore in-depth the laws and legislation related to e-commerce and how well they are adopted and implemented by e-commerce businesses.

Mobile E-commerce Dissertation Topics

Studies performed on e-commerce by various researchers reveal that mobile e-commerce will be the next “big thing” in the e-commerce industry.

With smartphones being the emerging and driving force in technology, the use of the internet in today’s world is not limited only to desktops and laptops. All smartphones using android and IOS applications allow users to browse the internet.

Consequently, more and more retailers are upgrading their websites to make them responsive and friendlier to mobile visitors. In this regard, some savvy e-commerce retailers are developing delivery mechanisms that satisfy the new platform’s needs.

Thus, it will be interesting to explore this aspect of e-commerce as it will give an insight into the current e-commerce industry. Here are some interesting mobile e-commerce dissertation topics that you can choose from.:

Topic 1: Wireless security and its effectiveness in the e-commerce Industry

Research Aim: This research will explore the concept of wireless security and how it helps the e-commerce industry.

Topic 2: Analysing the use of m-commerce by customers today – Understanding their adoption pattern

Research Aim: This research will aim to understand the e-commerce adoption rate and what compels customers to move towards m-commerce.

Topic 3: Investigating m-commerce strategies employed airline sector in the UAE

Research Aim: This research will investigate the m-commerce strategies that are employed by the airline sector in the UAE.

Topic 4: Analysing m-commerce innovation in the travel sector of the UK

Research Aim: This research will analyse the quick adoption rate of m-commerce rate in the travel sector in the UK.

Topic 5: Combining the benefits of m-commerce with the benefits of traditional commerce and e-commerce – A study of any multi-national retailer

Research Aim: This research will present a comparative analysis of traditional commerce and e-commerce and how multinationals benefit from it. This topic can be customised to a country or company of your choosing.

Topic 6: The effects of m-commerce on economic development in Europe

Research Aim: There is no doubt that e-commerce and m-commerce have played a huge role in developing economies. This research will investigate the impact of m-commerce on Europe’s economic development.

Topic 7: Trust and security issues in m-commerce: How companies can overcome them

Research Aim: This research will present some major trust and security issues associated with m-commerce and explore how companies can overcome these challenges.

Topic 8: The impact of m-commerce user interface on companies’ revenues

Research Aim: This research will first understand the importance of user interface in m-commerce and will then assess its impact on the company’s profitability.

Topic 9: Understanding the role and importance of data security in m-commerce – How it can be ensured

Research Aim: Just like e-commerce, m-commerce also has its own data security issues. This research will understand the role of the importance of data security and discuss how it can be ensured.

Topic 10: Generating revenue through m-commerce – Challenges and opportunities

Research Aim: This research will understand the challenges and opportunities associated with revenue generation through m-commerce.

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Important Notes:

As a student of e-commerce looking to get good grades, it is essential to develop new ideas and experiment with existing e-commerce theories – i.e., to add value and interest in your research topic.

The field of e-commerce is vast and interrelated to so many other academic disciplines like business , marketing , management , and even project management . That is why it is imperative to create an e-commerce dissertation topic that is particular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, and there is a possibility that the study is not viable.

This impacts your time and efforts in writing your dissertation as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best e-commerce dissertation topics that fulfil your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample e-commerce dissertation topics to get an idea for your own dissertation.

How to Structure your E-commerce Dissertation

A well-structured dissertation can help students to achieve a high overall academic grade.

A Title Page
Acknowledgements
Declaration
Abstract: A summary of the research completed
Table of Contents
Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems. An outline of the structure of a dissertation can also be added to this chapter.
Literature Review : This chapter presents relevant theories and frameworks by analyzing published and unpublished literature on the chosen research topic to address research questions . The purpose is to highlight and discuss the selected research area’s relative weaknesses and strengths while identifying any research gaps. Break down the topic and key terms that can positively impact your dissertation and your tutor.
Methodology : The data collection and analysis methods and techniques employed by the researcher are presented in the Methodology chapter, which usually includes research design , research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and data analysis strategy .
Findings and Analysis : Findings of the research are analyzed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include graphs, charts, and tables in this chapter to identify meaningful trends and relationships.
Discussion and Conclusion : The researcher presents his interpretation of the results in this chapter and states whether the research hypothesis has been verified or not. An essential aspect of this section is establishing the link between the results and evidence from the literature. Recommendations with regards to the implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
References : Make sure to complete this following your University’s requirements
Bibliography
Appendices : Any additional information, diagrams, and graphs used to complete the dissertation but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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Frequently Asked Questions

How to find dissertation topics about e-commerce.

For E-commerce dissertation topics:

Examine emerging trends in online business.
Investigate consumer behavior and preferences.
Analyze impacts of technology on E-commerce.
Explore security and privacy concerns.
Study E-commerce strategies and marketing.
Choose a specific area aligning with your expertise and curiosity.

How is eCommerce Growing Important Every Day?

The eCommerce industry has undergone significant transformations over the past few years, and its growth hasn't gone unnoticed. The increasing importance of eCommerce can be attributed to several factors, including:

Expanding Customer Base : The advancement of eCommerce has led to a massive increase in the number of customers participating in online shopping. Understanding and analyzing the evolving trends and preferences of these newer customers have become essential for businesses.

Convenience for Customers : One of the primary reasons for the industry's growth is the convenience it offers to customers. Online shopping portals enable people to purchase their favorite products from the comfort of their homes, contributing to the industry's popularity.

Targeted Marketing Growth: The effectiveness of targeted marketing strategies has played a crucial role in eCommerce's success. From personalized messages addressing customers by name to tailored product recommendations, such tactics have significantly enhanced customer satisfaction and contributed to the industry's expansion.

Top E-commerce Research Ideas

To ensure your eCommerce research paper captures attention and relevance, it's essential to focus on the most pertinent topics in the industry. We've compiled a list of potential topics that can significantly enhance the chances of your research paper's success:

1. Role of Artificial Intelligence in Shaping Consumer Demand In E-commerce

Objective of the Paper: The topic emphasizes the importance of using Artificial Intelligence in shaping consumer demand in the e-commerce industry. It aims to explore how AI is utilized to provide personalized product recommendations, virtual assistants, dynamic pricing, chatbots, etc.

The paper aims to provide insights into the effectiveness of AI in influencing consumer decision-making, examining underlying mechanisms and assessing its impact on satisfaction, loyalty, and shopping experiences.

Why Choose this Topic?

The objective is to contribute towards a deeper understanding of the role of advanced AI in e-commerce and provide valuable insights for businesses and policymakers. This information will help policymakers make informed decisions and optimize their marketing strategies.

2. An Innovative E-commerce Platform Incorporating Metaverse to Live Commerce

Objective of the Paper: The paper's primary purpose is to explore the integration of the metaverse concept into e-commerce platforms and investigate its impact. The research would aim to understand how Metaverse can be leveraged to enhance and transform the typical e-commerce model.

Such e-commerce thesis topics aim to develop and assess an innovative e-commerce platform that incorporates elements like virtual reality, augmented reality, and immersive experiences into live commerce interactions. The research can also identify the hiccups one might face regarding technical requirements and ethical considerations when marrying e-commerce with Metaverse.

Metaverse has recently gained a lot of attention due to its vast advantages. If Metaverse is successfully implemented with live commerce, one can unleash the platform's full potential and use it to their advantage. This paper helps provide insights into the application of the Metaverse in creating innovative yet immersive platforms.

3. Autonomous Transaction Model For E-commerce Using Blockchain Technology

Objective of the Paper: This innovative topic helps investigate and develop a novel transaction model. The primary purpose of including blockchain in an e commerce research paper is to explore the potential of Blockchain in enabling autonomous transactions within the entire e-commerce ecosystem.

Using the study, one can design and implement an autonomous transaction model that utilizes Blockchain's decentralized and immutable nature. This would facilitate secure, transparent as well as efficient transactions in e-commerce. Such e-commerce research paper topics aim to discover how Blockchain can effectively streamline various aspects of eCommerce management , including order processing, inventory management, supply chain logistics, payment systems, etc.

This paper would significantly contribute to assessing the effectiveness of the autonomous transaction model in improving operational efficiency, cost-cutting, and mitigating funds and counterfeiting risks. This helps create a transparent e-commerce transaction ecosystem that various businesses can apply.

4. Product Advertising Recommendation in E-commerce Based on Deep Learning and Distributed Expression

Objective of the Paper: This paper helps explore and develop a sophisticated recommendation system for product advertising by utilizing deep learning techniques and distributed expression methods. The primary aim is to discover how deep learning algorithms can be applied to analyze vast amounts of data, user behavior, product information, contextual factors, etc.

One can develop recommendation systems that leverage deep learning models like CNNs, RNNs, or transformer models to get meaningful product images, descriptions, and user preferences. The research also evaluates the proposed recommendation system's performance, scalability, and privacy implications.

This paper would help gain valuable insights for companies and industries to optimize their marketing strategies which will ultimately help in improving the overall user experience.

5. Evaluating User Interface and Experience of VR in the Electronic Commerce Environment: A Hybrid Approach

Objective of the Paper: The purpose is to analyze and assess virtual reality's UI and UX aspects of virtual reality, one of the hottest topics of current times, in the context of electronic commerce. This research will help provide insights into the effectiveness and usability of VR technology in enhancing the shopping experience for consumers and the selling experience for traders.

The aim is to employ not a single method but a hybrid approach combining qualitative and quantitative research. This involves conducting user studies, usability testing, surveys, and even interviews to get hands-on data and participant feedback.

Conducting thorough research on this topic will help provide valuable information for designing and optimizing VR interfaces in e-commerce settings. Gaining the knowledge would help companies better fathom the potential of VR in e-commerce and identify areas of improvement.

6. Smart E-commerce Logistics Construction Model-based on Big Data Analytics

Objective of the Paper: To propose a probable advanced logistic construction model for e-commerce that uses big data analytics to optimize and enhance the efficiency of the entire logistics process.

The primary goal is to explore and identify how big data analytics can garner, analyze and extract essential information from vast logistics-related data in the e-commerce industry. The sources include order information, inventory data, transportation records, traffic patterns, etc.

Ultimately, the research would be used to develop an intelligent logistics construction model that could use big data analytics, including data mining machine learning, predictive analytics, and even optimization algorithms.

Why Choose this Paper?

By gathering information from real-time data, the model aims to improve accuracy, cut costs, minimize delays, and provide a seamless experience to the users. The paper would provide companies with information that would strengthen their logistics operation and help them meet the increasing demands and expectations of the eCommerce market.

7. Consumer Marketing Strategy and E-commerce in the Last Decade

Objective of the Paper: The paper helps analyze the changes in consumer marketing strategies over the last ten years. The aim is to explore the evolving trends in terms of consumer behavior, preferences, and expectations and how they have influenced marketing strategies.

The study also helps understand how digital technologies such as social media, mobile devices, and significant data analytics shape consumer behavior. It also helps recognize the best practices and successful marketing strategies various e-commerce businesses use to attract, engage and retain customers.

If one analyzes any latest research paper on e commerce, one will find data that talks about the various challenges and opportunities that businesses have faced and adopted in the last decade. Likewise, this paper will help develop and implement effective consumer marketing strategies in an e-commerce environment. It would more likely be a comprehensive guide that talks about the evolution of consumer marketing strategies and their relationship with e-commerce in the last decade.

8. E-commerce Opportunities in the 4.0 Era of Innovative Entrepreneurship Management Development

Objective of the Paper: The purpose is to identify the various unique opportunities that arise in e-commerce as per the Fourth Industrial Revolution. The paper investigates and analyzes the multiple dimensions of eCommerce in the 4.0 era, which includes various parameters like AI, IoT, Blockchain, cloud computing, and data analytics.

The primary goal of this paper is to understand how these advanced technologies can be implemented to enhance the e-commerce platform and enable new business models.

The paper also aims to find specific growth areas, such as cross-border e-commerce, mobile commerce, and social or platform-based business models.

The paper helps in providing valuable insights for budding entrepreneurs and established businesses. It helps to understand the innovative relationship between emerging technologies and e-commerce, resulting in a conducive and sustainable environment.

How To Write An Effective E-commerce Research Paper?

Some basic steps must be followed to write an influential e-commerce research paper. They are:

Choose the Right Topic: Selecting a specific domain is necessary before writing a paper. Ensure the e commerce-related research topics are relevant to the current scenario and resonate with the market's current demand.
Conduct Thorough Research: A research paper is nothing if it is just filled with some facts everyone can find in the newspapers and magazines. As a research scholar, you need to conduct thorough research and write the paper in a way that discusses even the most critical topics excitingly.
Outline the Paper: Before writing, create an outline that will act as a guide throughout the research.
Analyze and Interpret your Findings: Collecting data and merely representing it would not be enough. You must analyze your research findings and translate them into an actionable conclusion.
Revise and Edit: Even after completing the paper, you must revise the whole thing to find mistakes, if any, are present while filling in the information.

You must always remember an e-commerce paper is only effective when it has the perfect balance between in-depth analysis, clarity of expression, and an engaging writing style.

In conclusion, the realm of eCommerce is experiencing rapid and dynamic changes, making it crucial for researchers and businesses to stay updated with the latest trends and topics. In 2024 and beyond, the key to success lies in exploring intriguing research ideas that hold the potential to revolutionize customer engagement, satisfaction, and conversion rates.

The first four research topics open up numerous opportunities for delving into customer-centric approaches, allowing businesses to better understand their target audience and cater to their needs effectively. Furthermore, the fifth and sixth topics emphasize the importance of efficient logistics and supply chain management, ensuring seamless delivery solutions and practices to meet customer expectations.

The final two topics highlight the indispensable role of data analytics and AI in the eCommerce landscape. Leveraging advanced technologies in these areas can drive better decision-making, fraud detection, and overall business efficiency.

By embracing these research areas and selecting the right eCommerce research title, researchers can gain valuable insights that will help them thrive in the ever-evolving world of eCommerce. Embracing innovation and staying attuned to the shifting industry trends will be key in achieving success in this fast-paced and competitive market.

Elevate your career with the highest salary jobs in world. Achieve your dreams and secure your financial future. The journey to top earnings starts now!

Frequently Asked Questions (FAQs)

The best way to choose a topic in commerce is to research and find out the most searched topics of the current times. This homework will help you understand the market's current demands and choose your topic accordingly.

In the simplest terms, e-commerce market research is the process of collecting and studying data and information related to the e-commerce industry.

If we consider previous data, the B2C model is the most successful form of eCommerce as the B2C model targets individual consumers rather than businesses providing a more significant customer base.

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Harish Krishnan is a prolific tech author, known for his insightful and accessible writing on cutting-edge technologies. With a knack for simplifying complex concepts, he empowers readers to navigate the digital landscape with confidence. He has a deep love for music, carries a poetic soul, and is passionate about both fashion and photography, all dedicated to capturing life's beauty.

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E-Commerce Dissertation Topics

As technology grows to be a bigger part of today’s society, the amount of people benefiting from e-commerce is increasing. There has been an influx of online retailers over the years which indicates society’s acceptance of ecommerce. There is however, still a great amount of progress happening both in terms of the technology being developed as well as in terms of the market penetration and methods of employment. If you are thinking of completing your dissertation in an area of e-commerce, we have come up with some relevant topics to help stimulate your research. The dissertation topics have been split into a number of different key areas to give you a broad range of topics to choose from:

Strategy for E-commerce Dissertation Topics

Marketing/Advertising for E-business and E-commerce Dissertation Topics

Security and Trust Dissertation Topics

Legislation dissertation topics, usability dissertation topics, mobile e-commerce dissertation topics, law and e-commerce dissertation topics.

E-commerce has become an essential way for business to trade with the necessity and ability of an organisation to promote their service/ product. It has become one of the quickest growing technologies in the retail industry. Various strategies can be employed to the development of e-commerce, yet a gap is still presented in the technology which is used for ecommerce. One of the most important things in any business is the unique selling proposition. This is no different in e-commerce. The ability to identify the USP is the ability to install a productive and profitable e-commerce strategy. The platform alone (i.e. the Internet) may sometimes contribute to the USP, such as supermarkets allowing people to purchase goods online and provide delivery to their doors. It is also important that the consumer feels that they can shop at their leisure without the problems of going to a physical location. However, as the number of online retailers increases this may erode the USP that depends greatly on the platform. Possible e-commerce dissertation topics in this area are:

An analysis of e-commerce strategies for traditional organisations (Migration)
An analysis e-commerce strategies for new organisations
An analysis of e-commerce strategies for traditional organisations moving on to the Internet (Migration)
E-commerce strategies – Accident or design?
What are the components of a good e-commerce strategy?
An analysis of Internet branding strategies
How to obtain competitive advantage using technology
How to obtain competitive advantage using service in e-commerce
Internal business process and organisational strategy for change management
Business Process Reengineering – Myth or medicine?
An analysis of Internet business value creation strategies
Performance measurement of an e-business strategy (Case study)
E-business strategies for knowledge management – An analysis and evaluation
E-business strategies formulation techniques – Proposal for a new technique
An e-business strategy for an educational institution (Case study/Project)
An e-business strategy for an SME (Case Study/Project)
An e-business strategy for a B2B business.
An analysis of payment processing models
How effective is social media to the process of e-commerce?
How can e-commerce strategies build a better customer relationship?
How important is the unique selling point to the customer and the development of e-commerce?

Marketing/Advertising for E-businesses and E-commerce Dissertation Topics

The establishment of a brand or organisation is a necessary feature in the development of e-commerce. This is done through the marketing and advertising mediums which are available to an organisation. Marketing or advertising for an e-business is a very important part of the overall strategy for e-businesses. There are many challenges to the development of the marketing and advertising to an organisation and it is necessary that the organisation is still visible to the consumer. The development of Internet marketing techniques such as paid advertisements for keyword searches, banner advertisements and also the use of Web 2.0 applications that make use of social networks for advertisements, have all changed the way marketing and advertising operates. Developing the platforms to better engage with the customers is important to the development of customer and brand loyalty through e-commerce which can be done through the creation of the promotional strategies which are available. The amount of information available today has made it possible to carefully target customers based on profiles, networks, etc. A good knowledge of the mechanisms of the technology is required in order to take full advantage of the opportunities available. In developing strategies through social media, it is appropriate to understand that this digital word of mouth version is extremely valuable to the organisation and costs nothing. The internet and social media also allows organisations to reach customers on a greater scale. Suggested topics for your e-commerce dissertation include:

The importance of search engine rankings for e-commerce
Search engine advertisement strategy
Marketing strategy on the Internet
E-commerce Marketing Mix – Wholly online, or one foot in both worlds?
Pay-per-click vs. Pay-per-impression – A comparison
An advertising strategy for an e-business (case study)
Critical evaluation of an e-commerce company’s advertising strategy (case study)
Analytical Issues and empirical evidence of marketing strategies in e-commerce
Measuring e-commerce advertising success (case study)
Measuring e-commerce advertising success (proposal of a new technique/algorithm)
Measuring customer retention for e-commerce portals
Analysis of customer behaviour as an input for marketing strategy
What draws repeat customers to an online retailer?
Internet marketing for traditional retailers
Internet marketing for new (born on the Internet) retailers
Internet marketing – new strategy proposal
How can social media be used to market and advertise to the customer?
Digitalised word of mouth, how important is this to marketing an organisation online?
Brand loyalty, the development of the internet on marketing and e-commerce

Security and trust are extremely important issues in e-commerce. One of the major perceived threats of e-commerce is the issue of security. Security and trust threats come from two areas in e-commerce – threat from third party attacks on legitimate transactions between a retailer and the customer and threat from fraudulent retailers to customers. It has become important for organisations and their online presence to identify the risks and threats to security in order to promote a safer security environment. Customers have become more aware of the issues involved in security particularly in the banking industry and on the development of secure networks to shop online.

Third party attacks Dissertation Topics

The threat of third party attacks is an ever-present one. Hackers may try to gain access to sensitive information stored in the web servers, such as credit card information, bank account details and even personal details for identity theft. This threat has become more prevalent with the introduction of new digital technologies. Retailers have a legal responsibility to keep any personal details they collect safe. Technology such as SSL, firewalls, intrusion detection etc. are all used to secure the website from unauthorised access. Third party attacks are also facilitated by lax security from customers. Some e-commerce dissertation topics in this area are:

Critical evaluation of current technology enabling e-commerce security
Analysis of previous attacks and vulnerabilities that led to those attacks
Security vulnerabilities and possible attacks methods – firewalls
Security vulnerabilities and possible attack methods – SSL
The effectiveness of current intrusion detection technology
Critical evaluation of security policies of a website
Critical evaluation of the firewall policies of a website
Perception of security among the lay public
Educating the public about security
Encryption – State of the Art.
How effective is today’s encryption to prevent spying/snooping?
Customer confidence and how they perceived their data is being handled
Security limitations and challenges in the online environment
How much more can online retailers, banks etc do to provide more security to online transactions?

Trust in e-commerce Dissertation Topics

There is a great deal of benefits to e-commerce, yet there is still some hesitation from customers when it comes to using online shopping. Trust is an important issue in e-commerce, because unlike real world transactions, the retailer is not present in person during the transaction. Hesitation is apparent due to the lack of trust in the perception of the online environment. It is much easier for an entity to set up a website and an electronic payment processing system than a real-world storefront. It is also much more difficult for customers to determine the authenticity of websites. This makes it very difficult to trust that the retailers are who they claim to be. Online hacking has also become an issue for the online consumer as they fear that their personal information will be compromised. Some of the topics you could research for your e-commerce dissertation in this area are:

Digital certificate, encryption and public key infrastructure weakness analysis
Trust models in e-commerce
Analysis of the effectiveness of trust-building mechanisms
Analysis of public perceptions of trust
Data privacy issues in e-commerce
Data Protection Act 2002 – Implications for e-commerce
Managing reputations online
How important is trust in e-commerce and how it can be built up?
Trust in e-commerce – Myth or Reality?
The antivirus business
The protection business – how effective is today’s antivirus software?
Adware vs. spyware – where is the line drawn?
Impact of trust on consumer behaviour
Comparing tradition commerce to e-commerce and the understanding of trust for the consumer
How can online retailers build trust in potential and existing customers using security and risk management strategies?

Legislation has also been enacted in countries throughout the world in an effort to ensure that computer networks are safe from external threats and that any ‘attackers’ are brought to justice swiftly. By way of illustration, in the UK, legislation including the Computer Misuse Act 1990 and the Police and Justice Act 2006 has been enacted and implemented to help both prevent and punish computer security breaches. With this in mind, in view of the sheer breadth of this area of law, here are a number of dissertation topics that you may wish to consider in this area:

The Computer Misuse Act 1990 – Scope, definition, reach and effectiveness.
The Police and Justice Act 2006 – Scope, definition, reach and effectiveness.
Legislation protecting computer security in the UK – Adequate or not fit for purpose?
An examination of international legislation in protecting computer security.
How effective has domestic and international legislation proved to be as a deterrent to computer attacks?
What impact will the pending Brexit have upon the application of the law related to keeping computer networks safe from external threats and ensuring that any ‘attackers’ are brought to justice?
How effectively has the law in this area kept up with the external threats to computer networks technological advancements?
In view of the pending Brexit, what lessons can UK policy makers learn from countries’ legal systems outside the European Union, with a view to guaranteeing computer networks are kept safe from external threats?

Website usability is important for online retailers because their ‘shops’ are not physically manned and consumers abandon sites that are poorly designed, if they need to make too many clicks, or if they have to look too hard for what they want. Customers don’t return if the content is hard to use. Websites therefore have to be very user-friendly; the layout and design should strive to achieve the balance between simplicity and presentation of all information because higher usability is a competitive advantage in today’s market. Technology has also been employed to provide effective customer service, such as having 24/7 support over the phone, and live chat on the e-commerce website. The new generation of Internet applications, such as the semantic web and natural language search (collectively termed Web 3.0), holds great promise for progress in customer service in e-commerce. Some of e-commerce dissertation topics in the area of usability are:

Critical analysis of current technology employed for e-commerce customer service.
Potential Web 3.0 applications for customer service.
Developing a new Web 3.0 application for customer service.
Emerging semantic web applications in marketing.
Effectiveness of principles of usability of e-commerce websites.
Do W3C standards help promote usability?
Analysis of any one major e-commerce website (such as Amazon) from the usability point of view.
The monetary impact of low usability of retail e-commerce websites.
Quantifying usability for e-commerce.
Evaluating the key aspects of usability of e-commerce websites based on users’ preferences.
Usability survey for one or more e-commerce website(s).
Applying business processes refactoring to improving usability in on e-commerce websites.
The role of usability in customer satisfaction with and commitment to a fashion retail website.
Usability and user experience with mobile geo-referenced apps in the travel and tourism industry.

Mobile e-commerce, mobile commerce, or m-commerce is the next frontier in e-commerce. An increasingly networked and mobile world means that the Internet is no longer shackled to the desktop and a landline. It is now available in many mobile devices including smartphones and tablets. Savvy retailers have been quick on the uptake, providing content and delivery mechanisms more suited to the m-commerce platform. There are various opportunities for m-commerce, from profit-seeking through customers’ calls and texts to custom-designed applications for mobile platforms. Some m-commerce dissertation topics are:

Wireless security for m-commerce.
Exploring geographical boundaries of m-commerce.
Payment processing methods for m-commerce.
Custom e-commerce applications for m-commerce.
Analysis of m-commerce business models.
Usability of m-commerce applications.
Mobile client technology problems and bottlenecks.
Mobile networks technology problems and bottle necks.
User interface design for m-commerce.
Wireless networks capacity problems: Issues facing m-commerce.
E-commerce application with wireless to wired interface.
User identification for m-commerce.
Data security in m-commerce.
Differences in customer decision-making across e-commerce and m-commerce platforms.
What are the barriers to more extensive adoption of m-commerce in developing countries?
Does the reputation of the payment provider affect consumers’ willingness to undertake m-commerce transactions?
Using m-commerce to achieve strategic business objectives: A John Lewis case study.

Governments in individual countries around the world have proved to be somewhat slow in practice to react to advancements in technology and, in particular, e-commerce. In brief, it is arguable that the laws in this area are generally proved to have been made at the behest of lobby groups that sit behind large profit-making organisations so that customers are then generally left to suffer. Some of the examples to have arisen in this regard include:

The continued extension of the Copyright Act in the US, with a view to benefitting the Disney Corporation, having been enacted at their behest.
The Digital Millennium Copyright Act (DMCA) which serves to all too clearly benefit the Recording Industry Association of America.

Some e-commerce dissertation topics that you may wish to consider finding out more about in this area are:

The geographical boundaries of legislation affecting e-commerce.
The impact of the DMCA on e-commerce.
The impact of the American Copyright Act extensions on e-commerce.
The impact of the Berne Convention on e-commerce.
A review of UK legislation affecting e-commerce.
Borderless crimes – can a computer crime be committed outside the jurisdiction of any country?
Sealand – a digital utopia?
Geographical boundaries – is a hacker safe in Sealand?
Legislation P2P networks – killing a few legitimate businesses to save the majority of other businesses?
P2P networks and e-commerce.
Software patents – Repeatedly making money off the golden egg?
Pornography and e-commerce.
What impact will Brexit have upon the law related to e-commerce in the UK?
What are the main lessons that policy makers in the UK can learn from other countries with a view to improving the law regarding e-commerce domestically?
How can the most significant flaws to have been recognised with regard to UK laws related to e-commerce be most effectively redressed through new legislative enactments?

Data mining and E-Commerce

Data mining is another area which is likely to have a significant impact upon e-commerce. This is because it has come to be recognised that, since a huge amount of information is made available through digital systems, and that this information can be collated from various sources so as to then glean significantly more information than the individual would expect, customer privacy issues have come to the fore in recent years. With this in mind, legislation, including the Data Protection Act 1998 and the Freedom of Information Act 2000, has been aimed at protecting the interests of the lay citizen. Some e-commerce dissertation topics that you may wish to consider finding out more about in this area are:

The Data Protection 1998 – Implications for e-commerce.
The Freedom of Information Act 2000 – Implications for e-commerce.
Data mining – Legal and Ethical Issues.
Data mining technology – the next frontier.
What impact is Brexit likely to have upon the law as it relates to data mining in the UK?
How successful has the law regarding data mining in the UK proved to be to date?
What lessons may be learned from other jurisdictions with regard to the development of the law as it relates to data mining in the UK?

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57 Best Ecommerce Research Topics Ideas and Examples

If you are worried about your eCommerce research topics, contact us. We have a list of dissertation topics on e-commerce and other related fields. Also, we can help with business dissertation topics, marketing, and advertising topics. In addition, you can find a range of the latest undergrad and master’s thesis topics. Let us help you […]

If you are worried about your eCommerce research topics, contact us. We have a list of dissertation topics on e-commerce and other related fields. Also, we can help with business dissertation topics, marketing , and advertising topics. In addition, you can find a range of the latest undergrad and master’s thesis topics. Let us help you in completing your research successfully.

Best eCommerce research topics for master’s and undergraduate students

Here is the list of dissertation topics on eCommerce. These eCommerce research topics are created by our expert writers.

To learn about the strategies for a good eCommerce business – a literature review
To enhance business Strategy for B2B business in the case of developing countries.
To study payment processing models and how it has contributed to the success of e-commerce businesses
Effect of the Covid’19 on Ecommerce – the positive and negative analysis
To study the increasing rate of online shopping during the COVID-19 pandemic.
Research on the growth in the eCommerce business during covid’19 – an emergence of small businesses in the Asian countries.
Impact of the growth of e-commerce business on the country’s economy.
Impact of online business on customer behavior and attitude towards a brand.
What factors influence the customers toward online buying?
Is it always safe to buy online? – a survey analysis of the perspective of people from different generations.
The strategy used in the black Friday sale attracts the customer’s attention – how it affects brands’ sales.
What are the ways to enhance strategies for the promotion of online brand marketing?
An evaluation of the role played by bloggers and vloggers in increasing sales.
An analysis of the role loyal customers play in the marketing field.
To study the role of customer retention in E-commerce in the case of fashion brands.
Does eCommerce help a business in building a competitive advantage over its competitors?
To study the e-commerce market in Kuwait – an industrial analysis
Case study on the measurement of eCommerce market strategy.
What is encryption in Ecommerce? Its role and impact on the business performance
To Educate the public about security in E-commerce.
To Evaluate the firewall policies of a website and how it benefits the business and its consumers.
To study current intrusion detection technology.
What is an organizational strategy for change management?
To study business process reengineering.
What are search engine management strategies?
What is the difference between pay per check or pay per impression?
Case study on measurement of eCommerce success.
Study on E-commerce grocery in the US.
Use of Ecommerce in the tourism industry.
Impact of negative product reviews in the E-commerce market.
E-commerce research is a reality or a myth.
How does search engine optimization influence the overall performance of e-commerce businesses?
To study the data privacy issues in Ecommerce – a survey analysis.
What are the security challenges faced in implementing Ecommerce?
To implore the marketing strategies hired by traditional retailers.
To study the competition in an Ecommerce business.
An analysis of the increasing demand for plagiarism-free work from digital marketing agencies.
A quick review of 10 ways to earn money online by copy-pasting the material.
To study anti-virus technology and how it has benefited the field of e-commerce
How is anti-virus technology helping in the eCommerce business?
To study the best security mechanism in eCommerce and how it has protected businesses from fraud.
To study the benefits of eCommerce as compared to other fields.
To learn the benefits of eCommerce to both customers and buyers.
To study the benefits of eCommerce to small businesses.
Risk assessment to start an eCommerce business.
To study about Automation process in online learning.
Impact of identity threat in the Ecommerce business.
Analyze the strategy of eCommerce and supply chain management.
What is the E-brokerage industry? – a literature review.
To Analyse Ecommerce business in Asian countries.
To study the use of E-commerce through a phone app.

The above list is the best selection of eCommerce research topics if you are still looking for eCommerce research topics brief fill out the form below and get a customized topic service.

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Theses on e-commerce topics

As a professor at a University of Applied Sciences, Prof. Geibel regularly supervises theses on e-commerce topics in the Business Administration , Media Management , Logistics and Entrepreneurship degree programs. If you would like some non-binding advice on the topics suggested here, on how to find a topic and on how to write a thesis, just use the comment function at the end of this article or write an email. An overview of the supervision procedure can also be found at the end of the post.

Theses can also be written in cooperation with companies. The companies can propose their own topic and provide a company representative as second supervisor of the thesis. Prof. Geibel has had very good experience with this configuration and is happy to put companies and students in touch with each other.An overview of topics already worked on and suggested topics can be found in this article. Please send requests for theses to: geibel (at) ecommercinstitut.de .

For students but also for companies who would like to have a topic worked on as part of a thesis, the following list of topics for future theses could be inspiring:

Elaborated topics of final theses:

Online food retailing in Germany – a comparative market and competition analysis for Rewe Digital and Amazon Fresh.
The Digitization of Stationary Food Retailing – Potential Analysis for the Use of Digital Technologies
State of Online Marketing in the Italian Tourism Industry: Empirical Analysis and Case Study
An Analysis of Amazon’s Business Model and Customer Loyalty Strategies
Benchmarking Study on the Optimization Level of Mobile Shopping Sites of Zalando and About You
Chances and Challenges in the Area of E-Health due to Digital Transformation
Transformation from car manufacturer to mobility provider – opportunities and challenges in the development of mobility platforms
Online marketing organization in transition – how do dynamic advertising technologies influence the marketing culture in the company?
The importance of brand communities for (online) brand management. The benefits of Facebook Fan Pages using selected examples.
Potential analysis of social media channels in relation to the success of customer retention.
A current analysis of online furniture retailing in Germany
External effects in e-commerce
The digital future of stationary trade – potentials and advantage strategies in competition with online trade using the example of the textile industry
Social Media as a Marketing Platform – Opportunities and Strategies for Self-Marketing on Instagram Using the Example of Fashion Bloggers
Adblockers: An analysis of the increasing popularity of ad blockers and their impact on traditional online marketing
Market segmentation in e-commerce: An A/B impact study of different newsletter contents
Gender Commerce – Gender-specific differences in online purchasing
Analysis of the online trade with drugstore articles in Germany with special consideration of logistical aspects
Target group segmentation in e-commerce
Social media and e-commerce
Sales financing in e-commerce
Competitive strategies in e-commerce
Rise and decline of social networks
Acceptance problems in mobile payment
Key figure systems in e-commerce
Comparison & requirement-oriented evaluation of modern online store systems
Design of financial transactions as a success factor in e-commerce
The battle for the mobile Internet – an industrial economic analysis of the competitive strategies of Google, Microsoft and Apple
Success potentials of mobile marketing
Success factors of social media for non-governmental organizations
Success potentials of mobile payment systems in the German market
Storytelling in brand communication – strategies and recommendations for action depending on customer involvement
Augmented reality as a success factor in mobile commerce? Opportunities, limits and risks
Targeted customer relationships in social media touchpoints – opportunities and limits of attribution modeling
Creation of a concept for the implementation of location-based services in the marketing strategy in the hospitality industry
Content marketing in long-tail e-commerce – creation of a marketing and communication concept for an online store

Published theses:

Learn more about these successful theses from our alumni:

The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotion
Blockchain and alternative technologies in autonomous driving passenger cars
Influence of digitalization in the real estate industry – challenges and opportunities for improving the UX
The Impact of Digital Transformation on Change Management – A Critical Analysis of Current Concepts in the Consulting Industry
Evaluating intrapreneurship in corporate innovations – an analysis between scale-ups and large corporations
Future Mobility Concepts – A Critical Analysis of the Impact of Digitalization on the Automotive Industry
Sustainability in online retail using the example of Amazon
Critical examination of a digital sales platform – opportunities and risks for CRM

Procedure of supervision for final theses

Based on the experience of many successful theses, the following procedure has been established for the supervision of theses:

Initial contact and consultation to narrow down the topic
Selection of the topic
Overview of literature or empirical content
Linkage with academic and professional goals
Selection of first and second supervisors
Registration of the thesis by the student
Preparation and discussion of the outline
Independent preparation of the thesis by the students
Submission of the thesis by the students
Evaluation of the thesis by the examiners
Possible publication of results of the thesis

Beyond the topics suggested here, both students and companies can make their own suggestions, for which Prof. Geibel will be happy to consider realization. Suggestions are best sent to info (at) ecommerceinstitut.de .

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Home » Blog » Dissertation » Topics » Business » E-Commerce » 80 E-Commerce Research Topics

80 E-Commerce Research Topics

FacebookXEmailWhatsAppRedditPinterestLinkedInEmbarking on a journey of academic exploration in the dynamic field of E-commerce? Look no further. Our curated list of research topics in e-commerce is designed to guide students like you towards intriguing and impactful subjects for your thesis or dissertation. From probing the nuances of consumer behaviour in online markets to unravelling the intricacies […]

Embarking on a journey of academic exploration in the dynamic field of E-commerce? Look no further. Our curated list of research topics in e-commerce is designed to guide students like you towards intriguing and impactful subjects for your thesis or dissertation.

From probing the nuances of consumer behaviour in online markets to unravelling the intricacies of supply chain optimization, these topics span the spectrum of E-commerce possibilities. Whether pursuing an undergraduate, master’s, or doctoral degree, this comprehensive resource offers a springboard for your research pursuits, enabling you to delve into the ever-evolving world of digital commerce and contribute to shaping its future.

A List Of Potential Research Topics In E-Commerce:

E-commerce and food delivery services: market dynamics and prospects.
Digital divide and inclusivity in UK e-commerce: bridging socioeconomic gaps in online access.
E-commerce and personal data monetization: ethical and legal implications.
E-commerce accessibility and inclusivity for persons with disabilities.
Investigating the role of online reviews in shaping e-commerce purchase decisions.
Last-mile delivery challenges in post-pandemic e-commerce: sustainability and efficiency.
The effects of product visualization technologies on e-commerce sales.
E-commerce personalization: tailoring online shopping experiences for different customer segments.
Online payment systems in e-commerce: a critical review of security and user trust
E-commerce platforms as resilient business models: case studies from the pandemic era.
E-commerce and voice commerce: evaluating user adoption and satisfaction.
Digital transformation of brick-and-mortar businesses: e-commerce adaptation and survival.
E-commerce and fast fashion: sustainability in online apparel retail.
The role of e-commerce in promoting local artisans and crafts.
Digital marketing in e-commerce: a meta-analysis of social media advertising effectiveness
E-commerce and the gig economy: exploring the impact of freelancers on online platforms.
E-commerce data analytics: a systematic review of predictive analytics for demand forecasting
Online consumer protection and data privacy in UK e-commerce: compliance and customer trust.
The influence of cultural factors on cross-border e-commerce success.
The resilience of e-commerce supply chains: lessons learned from the pandemic.
The role of influencer marketing in e-commerce sales.
E-commerce adoption and growth in the UK retail industry: a case study of market trends.
Ethical considerations in e-commerce algorithms and automated decision-making.
Social commerce and e-commerce integration: leveraging social media for sales.
The role of augmented reality in transforming virtual fitting rooms for e-commerce.
E-commerce and circular economy: redefining product lifecycles and sustainability.
The future of e-commerce: predictive analysis and trends forecasting.
E-commerce platforms and sustainable packaging: balancing consumer preferences and environmental concerns.
Analyzing the growth of direct-to-consumer (DTC) e-commerce models.
Examining the effects of augmented reality on e-commerce user experience.
The impact of artificial intelligence on personalized e-commerce recommendations.
Brexit’s impact on UK-EU e-commerce trade relations: challenges, opportunities, and strategies.
E-commerce and consumer psychology: understanding impulse buying behaviour online.
Exploring e-commerce adoption among older generations.
E-commerce cybersecurity: a review of threats, vulnerabilities, and mitigation strategies
E-commerce platforms and mobile apps: a comparative review of user engagement and retention
E-commerce and omnichannel retailing: integration of online and offline shopping experiences.
E-commerce marketplaces and competition law: a regulatory perspective.
Exploring cross-border e-commerce strategies in emerging markets.
E-commerce data analytics: utilizing big data for business insights.
E-commerce and rural development: opportunities and challenges for small businesses.
E-commerce subscription services: consumer attitudes and preferences.
E-commerce and customer loyalty programs: strategies for long-term engagement.
E-commerce and psychological pricing strategies: perceptions of discounts and bargains.
The role of chatbots and virtual assistants in e-commerce customer support.
Online payment security measures and consumer trust in e-commerce.
Online consumer behaviour shifts post COVID-19: implications for e-commerce strategies.
E-commerce platform customization: personalizing the online shopping journey.
Online consumer trust and cybersecurity measures in e-commerce.
Cryptocurrency and e-commerce: adoption, challenges, and opportunities.
E-commerce and the sharing economy: peer-to-peer commerce platforms.
E-commerce and supply chain resilience: lessons from disruptions.
E-commerce and social media influencers: analyzing the effects on consumer behaviour .
E-commerce innovations in the UK: case studies of successful digital business models.
The role of blockchain technology in enhancing supply chain transparency in e-commerce.
E-commerce and health-related products: regulatory changes and consumer demand.
The evolution of voice commerce: implications for e-commerce businesses.
E-commerce and product returns: strategies for reducing return rates.
E-commerce customer experience: a comprehensive review of user interface design and usability
E-commerce platforms and small businesses in the UK: empowering local enterprises in a digital age.
E-commerce logistics and fulfilment: an in-depth review of last-mile delivery innovations
The impact of e-commerce on traditional retail: a comparative study.
Privacy concerns and data protection in e-commerce transactions.
E-commerce and digital marketing trends: influencer collaborations and viral campaigns.
Sustainability practices in e-commerce: a review of green packaging and supply chain initiatives
E-commerce and sustainability practices in the UK: balancing environmental concerns and business growth.
E-commerce marketplaces and cross-border trade in the UK: analyzing global expansion strategies.
Exploring subscription-based e-commerce models and customer retention.
E-commerce localization: adapting websites and content for global audiences.
E-commerce and intellectual property rights: copyrights, trademarks, and counterfeits.
Regulatory frameworks and e-commerce taxation in the UK: balancing innovation and revenue.
E-commerce fraud prevention and cybersecurity measures.
The rise of mobile e-commerce: strategies for enhancing mobile shopping experiences.
The role of e-commerce in fostering entrepreneurship and start-up ecosystems in the UK.
E-commerce and contactless payments: exploring the acceleration of digital transactions.
Remote work and e-commerce operations: managing teams and processes in the new normal.
The influence of user-generated content on e-commerce sales and brand loyalty.
The impact of social distancing on e-commerce and last-mile delivery.
E-commerce and sustainability: assessing green practices and consumer awareness.
Voice search optimization for e-commerce websites.

In conclusion, the diverse array of research topics in E-commerce presented here serves as a gateway to exploring the intricate world of online business and consumer behaviour. From examining the impact of digital marketing strategies to analyzing cyber security challenges and delving into sustainable practices, these topics provide a solid foundation for your dissertation journey. Whether you’re pursuing an undergraduate, master’s, or doctoral degree, these research topics offer pathways to deeper understanding and contribution to E-commerce.

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Dissertations / Theses on the topic 'E-commerce factors'

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Chanko, Elisabeth. "Factors that influence users' perceptions of trust in e-commerce." Thesis, University of Skövde, School of Humanities and Informatics, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-888.

The popularity of personal computers and recent advances in Internet technology has provided companies with a new medium for selling their products and increasing their customer base. Due to the influx and acceptance of these new possibilities for both users and businesses, all the more organizations are choosing to exploit electronic commerce. This concept is nothing new or novel, but over the years recent development in the domain of e-commerce has increased tremendously and it has become more commonplace and viable as a solution for customers to easily and effectively shop for products and services. One reason for users not to do an online purchase is feelings of uncertainty and dependency on the unknown, but more importantly a lack of trust for the vendor and the technology involved in the transaction. The focus of this report is on aspects of user trust in business-to-consumer e-commerce and how specific factors of e-commerce, i.e., usability, web site design, security, transference and privacy, influence user trust in e-businesses.

Eleven respondents who had some experience in e-commerce purchases were interviewed using open-ended questions to find out how they perceived trust in general and how certain factors influence their perception of trust in e-commerce. The results of this study show that usability, web site design, security, and transference and privacy, directly influence user trust in e-businesses since these factors lie closest to the user and are deciding factors for the users and influence their decisions regarding transactions in e-commerce. These results can be of importance for vendors since they show how the customers perceive trust and which factors can directly influence their trust in a vendor and their experience with e-commerce and that the factors can play a deciding role on whether or not a customer will make a purchase.

Gourvennec, Bernard. "Facteurs d'atmosphère des sites de e-commerce en trois dimensions (3D)." Thesis, Lorient, 2017. http://www.theses.fr/2017LORIL471/document.

Chen, Changfeng. "An investigation of significant factors affecting consumer trust in e-commerce." Full text available, 2003. http://images.lib.monash.edu.au/ts/theses/changfeng.pdf.

Laosethakul, Kittipong. "Critical success factors for e-commerce in Thailand a multiple case study analysis /." Auburn, Ala., 2005. http://repo.lib.auburn.edu/2005%20Summer/doctoral/LAOSETHAKUL_KITTIPONG_20.pdf.

He, Fang. "DECISION FACTORS FOR THE ADOPTION OF E-FINANCE AND OTHER E-COMMERCE ACTIVITIES." Available to subscribers only, 2009. http://proquest.umi.com/pqdweb?did=1791777521&sid=7&Fmt=2&clientId=1509&RQT=309&VName=PQD.

Grannas, Jenny. "What factors are important in developing a successful e-commerce website?" Thesis, University of Gävle, Department of Mathematics, Natural and Computer Sciences, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-166.

As the internet has become an increasingly growing market for companies, it has also subsequently revolutionized shopping. There are countless different options on the internet for individuals. If a website does not live up to the expectations, there is always another one just a few clicks away. This raises the demands on the retailers, in terms of development and maintenance of their e-commerce websites. In order to succeed, there are many things that have to be considered and addressed. This thesis research discusses some of the most essential questions that may arise during the development of an e-commerce website. The process has been divided into four different sections; graphical design, information design, interaction design, and online trust. Each one of these sectors is important and every website developer should be familiar with them.

Salameen, R. M. D. "Investigating factors affecting software maintenance in e-commerce companies in Jordan." Thesis, University of Salford, 2015. http://usir.salford.ac.uk/37656/.

Alsharif, Faisal Fahhad. "Investigating the factors affecting on-line shopping adoption in Saudi Arabia." Thesis, De Montfort University, 2013. http://hdl.handle.net/2086/9025.

Chen, Chun-I. Philip. "Factors Affecting Business-to-Business Electronic Commerce Success: An Empirical Investigation." NSUWorks, 2010. http://nsuworks.nova.edu/gscis_etd/118.

Ma, Jing Xiao. "The research of mobile e-commerce on influence factors of consumer purchase behavior." Thesis, University of Macau, 2018. http://umaclib3.umac.mo/record=b3881887.

Nilsson, Valentin, and André Dahlgren. "Business Analytics Maturity Model : An adaptation to the e-commerce industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388358.

Halaweh, Mohanad Ali. "Investigating the factors that influence the effectiveness of E-commerce security context." Thesis, De Montfort University, 2009. http://hdl.handle.net/2086/4161.

ROSA, JOSE GUILHERME DA SILVA SANTA. "HUMAN-FACTORS AND USABILITY ON WEBFORMS: A CASE STUDY OF E-COMMERCE." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2005. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7758@1.

DRAGON, ERICA, and JOHANNA TAFLIN. "Factors Influencing the E-commerce Purchase Process of Big High Involvement Products." Thesis, KTH, Industriell Management, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-239923.

Al-Sahouly, Ibrahim. "Investigating the factors affecting business-to-consumer e-commerce adoption in Egypt." Thesis, University of Salford, 2015. http://usir.salford.ac.uk/36916/.

Heingraj, Sasawan, and Varin Luenglertkul. "The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Study of Thai Small E-Commerce Companies through Entrepreneurs’ Perspective." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12673.

Hallberg, Gustav, and Sebastian Krysén. "Factors influencing the consumer purchase decision within e-commerce in emerging markets : A study conducted in Poland." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44453.

Licina, Aida, Hannah Radtke, and Charlotte Johansson. "Usability in M-commerce : Critical factors to consider when adapting m-commerce." Thesis, Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-15033.

Dittberner, Ellen, and Linda Johansson. "E-commerce strategy implementation : A comparison between theory and practice." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-27273.

Robertson, Robert A. "Critical Success Factors for Service-Oriented Small Businesses In the E-Commerce Environment." NSUWorks, 2008. http://nsuworks.nova.edu/gscis_etd/805.

Castricum, Marc C. "The effects of individual, organizational and environmental factors on the adoptions of e-commerce by SMEs in the Netherlands : an examination of factors influencing managerial beliefs, attitudes and the use of an e-commerce system using the technology acceptance model." Thesis, University of Bradford, 2006. http://hdl.handle.net/10454/7225.

Kha, Le 1965. "Critical success factors for business-to-commerce E-business : lessons from Amazon and Dell." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/28223.

ELANDER, AMAN ERIK, and ALEXANDER NAWRAS SUDDEK. "Managing Organizational Factors in Technology Assimilation for Web-based Business to Business E-Commerce." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-236540.

Ding, May-Ching. "Impact of business-to-consumer electronic commerce factors on firm performance in Taiwan's e-brokerage sector." online access from Digital Dissertation Consortium, 2007. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?3256803.

Shemi, A. P. "Factors affecting e-commerce adoption in small and medium enterprises : an interpretive study of Botswana." Thesis, University of Salford, 2013. http://usir.salford.ac.uk/28493/.

Rahayu, Rita. "E-Commerce adoption by small and medium sized enterprises in Indonesia : an empirical study of influencing factors and the impact of e-commerce adoption on SME performance." Thesis, University of Huddersfield, 2015. http://eprints.hud.ac.uk/id/eprint/28718/.

Lilliecrona, David, and Jin Ria Zhang. "Factors to consider when adapting to M-commerce : From a design perspective." Thesis, Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-8680.

Hu, Guo Dong. "The factors that influence electronic payment adoption by SMEs in two cities of China." Thesis, University of the Western Cape, 2008. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_8049_1263765238.

Al-Rawabdeh, Wasfi. "Factors affecting the implementation of e-commerce technology by the Jordanian private sector : an empirical study." Thesis, University of Kent, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.523524.

Zeelie, Eben Johannes. "The determination of critical success factors that impact on the performance of SMEs in e-commerce." Thesis, Port Elizabeth Technikon, 2002. http://hdl.handle.net/10948/118.

Zhou, Lu, Jiaqi Liu, and Yanzhu Lu. "The Main Influencing Factors of Customer Trust in China’s Import Cross-Border E- commerce Business Model." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-298120.

Aleid, Fahad Abdulaziz Abdullah. "An investigation of the factors affecting consumers' adoption of e-commerce : an empirical study of Saudi Arabia." Thesis, De Montfort University, 2011. http://hdl.handle.net/2086/9679.

Yang, Ye. "The Influential Factors of Customer Experience in O2O E-commerce : A quantitative study of what affects Chinese customers’ experience in online travel industry under the O2O e-commerce context." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-67372.

Audu, Janet. "Technology Adoption in Democratic Republic of Congo(DRC): An Empirical Study Investigating Factors that Influence Online Shopping Adoption." Thesis, Université d'Ottawa / University of Ottawa, 2018. http://hdl.handle.net/10393/37349.

KUWA, DAVID, and SAJJAD AHMED. "RETURN IT OR NOT? : HOW INFORMED E-COMMERCE CUSTOMERS ARE IN RELATION TO ENVIRONMENTAL EFFECTS CAUSED BY E-PURCHASE RETURNS?" Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48262.

Li, Chieh-Hao, and 李杰澔. "Exploring Factors Affecting E-commerce Adoption in Jewelry Industry." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/08142460709499548334.

TSENG, JEN-HUNG, and 曾任鴻. "A Research of Key Success Factors of E-commerce." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/etp259.

Huang, Li-Wen, and 黃莉雯. "The Factors of Seller’s Choice on E-commerce Platforms." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/37940957818959847917.

Lin, Amos, and 林志隆. "Analysis of B2C E-commerce key success Factors in Taiwan." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/10793696121380818959.

Yang, Sheng-Ming, and 楊生明. "Evaluating Key Success Factors of Cross-border e-Commerce Platform." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/59389s.

Chang, Yin-Jen, and 張寅真. "Key Success Factors for Cross-Border E-Commerce Logistics Service." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/9b59y5.

Lin, Hsiu-Yi, and 林秀怡. "Factors Affecting Farmers’ use of E-Commerce in Agricultural Marketing." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/71675876806412785612.

Hsu, Yu-Szu, and 許譽司. "Key Success Factors of E-commerce in Taiwan Travel Agencies." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/44267177252453447110.

Chuang, Chiaman-Man, and 莊嘉滿. "A Study on the Factors Impacting e-Commerce Customers' Conative Loyalty." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/63504373906809839638.

CHANG, KUO-LIANG, and 張國亮. "The Study of Operational Factors on Cross Border E-commerce Startup." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/5d4zef.

Pai, Hui-Ting, and 白慧婷. "Factors Affecting Customers’ Continuous Usage Intention of Cross-Border E-commerce." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/wvwtqn.

HUANG, GUAN-LIN, and 黃冠霖. "A Study of Affecting Factors of Clothing Rental in E-commerce." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/yq4879.

Hsu, Ting-Hsuan, and 許庭瑄. "The Study of Factors Affecting Consumer’s O2O e-Commerce Behavioral Intention." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/v4g78s.

Du, Toit Adam Jacobus. "E-tailing : factors considered in the strategic marketing of an online store / Adam Jacobus du Toit." Thesis, 2013. http://hdl.handle.net/10394/10721.

Chou, Dai-Hsu, and 周玳旭. "Study of Intervened Key Success Factors of E-commerce to Travel Industry." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/23569771143694934639.

21+ Best And Interesting Research Topics For Commerce Students In 2023

Research is the systematic quest for knowledge, a crucial component in the academic journey. It holds immense significance for commerce students, as it provides insights into the complex world of business, economics, and finance. Understanding the importance of research in commerce studies can unlock countless opportunities for growth and innovation.

Choosing a research topic in commerce is a vital step. It’s the compass that guides your academic expedition. In this blog, research topics for commerce students, we delve into the intricacies of this process, offering 21+ captivating ideas for 2023.

Our topics span various subfields, from Accounting and Finance to Marketing and Sales Management. We will also share valuable tips for successfully completing your commerce research and tackling the challenges commerce students face during their research journey.

Stay tuned with us to explore the exciting research topics for commerce students.

What Is Research?

Table of Contents

Research is like being a detective, but instead of solving crimes, you’re solving puzzles about the world. It’s a careful and organized way to find out more about something. Imagine you have a big question, like “How do plants grow?” or “What makes people happy?” Research helps you gather information, like reading books, asking experts, or doing experiments to find answers to your questions. It’s like putting together pieces of a jigsaw puzzle until you see the full picture, and it’s how we learn new things about the world around us.

Importance Of Research In Commerce Studies

Here are some importance of research in commerce studies:

1. Informed Decision-Making

Research in commerce studies provides the information needed to make smart choices, ensuring decisions are based on facts rather than guesswork, which is essential for success.

2. Keeping Up with Trends

Commerce research keeps you updated on what’s new and popular, helping you adapt your products or services to stay appealing and competitive in the market.

3. Solving Problems and Being Creative

Research encourages creative problem-solving, offering fresh ideas and solutions to navigate challenges and improve how you do business.

4. Understanding Your Customers

Your customers’ likes and needs can help you make your products and services better, which will make them happy and keep them coming back.

5. Planning for the Future

Commerce research serves as a crystal ball, helping you prepare for future challenges and opportunities, ensuring you’re ready for what lies ahead.

How To Choose A Research Topic In Commerce?

Choosing a research topic in commerce is a crucial step in the research process. Your topic should be interesting to you and relevant and significant in the field of commerce. Here are seven key considerations to help you select the right research topic:

Identify Your Interests: Start by exploring your own interests and passion within the field of commerce. Choosing a topic that genuinely excites you will make the research process more enjoyable and productive.
Review Current Trends: Stay updated on the latest trends and developments in commerce. A relevant and timely topic is more likely to capture the attention of your audience and contribute to the existing knowledge.
Narrow Down Your Focus: Commerce is a broad field; therefore, it’s essential to narrow down your research focus. Consider specific aspects of commerce, such as e-commerce, international trade, or marketing strategies.
Research Feasibility: Assess the availability of resources, data, and information for your chosen topic. Ensure you can access the necessary research materials to support your investigation.
Consider the Impact: Think about the potential impact of your research. Will it address a particular problem, provide practical solutions, or offer valuable insights to the commerce community?
Consult with Advisors : Talk to your academic teachers or mentors for help. Based on their knowledge, they can give you useful advice and help you narrow down your study topic.
Pilot Research: Before finalizing your topic, consider conducting preliminary research or a pilot study to gauge the depth and scope of the chosen subject. This can help you refine your focus further.

Tips For Successfully Completing The Commerce Research

Here are some tips for completing the commerce research:

Tip 1: Define Your Research Question Clearly

To complete your commerce research successfully, start by defining your research question clearly. This question will guide your entire study and help you stay focused on what you want to investigate. Ensure it’s specific and well-defined to avoid getting lost in irrelevant information.

Tip 2: Plan Your Research Timeline

Create a research timeline to manage your time effectively. Break down your project into smaller tasks with deadlines. This will help you stay on top of things and avoid rushing at the last minute, giving you more time to do thorough research and analysis.

Tip 3: Gather Reliable Sources

For a successful commerce research project, gather information from reliable sources. Use academic journals, books, reputable websites, and official reports. Citing credible sources will strengthen your research and demonstrate your knowledge.

Tip 4: Analyze and Interpret Data

After gathering information, don’t just show it; look it over and figure out what it means. Explain what the results mean and how they connect to your study question. If they help you get your point across, use charts, graphs, or lists.

Tip 5: Revise and Proofread Your Work

Before submitting your research, take the time to revise and proofread. Check for spelling, grammar, and formatting errors. Ensure your paper flows logically and presents your research in a well-structured manner. A polished final product will leave a positive impression on your readers.

In this section, we will discuss 21+ best and interesting research topics for commerce students in 2023:

I. Accounting and Finance

Accounting and Finance involve the management of money and resources within an organization. Here are three project topics in this category:

1. Financial Statement Analysis

Financial statement analysis projects focus on evaluating a company’s financial health by examining its balance sheet, income statement, and cash flow statement. It helps in making informed investment decisions or assessing a company’s creditworthiness.

Ratio analysis
Trend analysis
Comparative analysis
Common-size analysis
DuPont analysis

2. Budgeting and Forecasting

Budgeting and forecasting projects aim to create accurate financial plans for the future. This is crucial for organizations to allocate resources effectively and achieve financial goals.

Zero-based budgeting
Rolling budgets
Forecasting methods (e.g., time series analysis)
Budget variance analysis
Flexible budgeting

3. Risk Management and Insurance

These projects explore strategies to identify, assess, and mitigate financial risks within a business. It also involves examining the role of insurance in managing various types of risk.

Risk assessment
Hedging strategies
Catastrophic risk management
Types of insurance (e.g., property, liability, health)
Claims management

II. Business Management

Business management involves overseeing and coordinating various aspects of an organization to achieve its goals. Here are three project topics in this category:

5. Strategic Management

Strategic management projects delve into creating and implementing long-term plans to achieve a company’s vision and objectives. It includes assessing the competitive environment, formulating strategies, and ensuring their execution.

SWOT analysis
Porter’s Five Forces
Strategy formulation models (e.g., Ansoff Matrix)
Strategy execution and control
Corporate social responsibility in strategy

6. Leadership and Team Management

Projects in this area explore leadership styles, team dynamics, and how effective leadership can enhance team performance and organizational success.

Transformational leadership
Conflict resolution
Motivation and empowerment
Building high-performance teams
Leadership ethics

7. Change Management

Change management projects focus on planning and implementing organizational changes. It involves understanding the psychology of change, communication strategies, and overcoming resistance.

Kotter’s 8-Step Change Model
Change communication plans
Employee resistance and engagement
Change metrics and evaluation
Change leadership roles

III. Economics

Economics examines how societies allocate resources and make choices. Here are three project topics in this category:

8. Microeconomics of Consumer Behavior

Projects in this area explore how individuals make choices regarding consumption, budgeting, and the impact of factors like prices and income on these choices.

Utility theory
Consumer preferences
Budget constraints
Price elasticity of demand
Consumer surplus

9. Macroeconomic Policy Analysis

For these projects, you have to look at how fiscal and monetary policies, among other things, affect the economies of different countries. It looks at how they affect progress and economic stability.

Monetary policy tools (e.g., open market operations)
Fiscal policy tools (e.g., taxation)
Inflation targeting
Exchange rate policies
Economic growth models

10. Environmental Economics

Environmental economics projects explore the economic aspects of environmental issues, including resource allocation, externalities, and the design of policies to address environmental challenges.

The Tragedy of the Commons
Carbon pricing mechanisms
Cost-benefit analysis of environmental projects
Emission trading systems
Sustainable Development Economics

IV. E-Commerce and Information Technology

E-Commerce and Information Technology focus on online business operations and the use of technology in modern commerce. Here are three project topics in this category:

11. E-Commerce Website Development

Projects in this area involve designing, developing, and optimizing e-commerce websites, considering user experience, security, and effective product listings.

User interface design
Shopping cart functionality
Payment gateway integration
Mobile-responsive design
Search engine optimization (SEO)

12. Cybersecurity in E-Commerce

These projects address the critical need for cybersecurity in the e-commerce sector, including risk assessments, encryption, and fraud prevention strategies.

Data encryption protocols
Payment card security standards (PCI DSS)
Phishing and identity theft prevention
Penetration testing
Regulatory compliance (e.g., GDPR)

13. Big Data and Analytics in E-Commerce

Big data projects explore the collection and analysis of large datasets to gain insights into consumer behavior, optimize supply chains, and improve decision-making.

Data mining
Customer segmentation
Predictive analytics
Recommendation engines
Market basket analysis

V. Entrepreneurship and Small Business Management

Entrepreneurship and small business management focus on the creation and operation of small businesses. Here are three project topics in this category:

14. Business Plan Development

Projects in this area involve creating comprehensive business plans that cover market analysis, financial projections, and strategies for success.

Market research and validation
Financial forecasts
Marketing strategies
Operational plans
Exit strategies

15. Startup Financing and Funding

These projects explore various sources of capital for startups, such as venture capital, angel investors, loans, and crowdfunding.

Pitching to investors
Equity financing
Debt financing
Crowdfunding platforms
Bootstrapping strategies

15. Small Business Marketing Strategies

Marketing projects focus on cost-effective strategies for small businesses, including digital marketing, social media, content marketing, and customer relationship management.

Social media advertising
Email marketing
Content marketing
Customer retention strategies

VI. Global Business and International Trade

Global business and international trade explore the dynamics of commerce on a global scale. Here are three project topics in this category:

16. Market Entry Strategies for Foreign Markets

Projects in this area examine the different methods and considerations for entering and expanding into international markets, including exporting, franchising, joint ventures, and mergers and acquisitions.

Market research and selection
Entry mode analysis
Legal and cultural considerations
Global branding

17. Global Supply Chain Management

These projects delve into the complexities of managing global supply chains, optimizing logistics, and mitigating risks associated with international sourcing and distribution.

Supply chain visibility
Inventory management
Logistics and transportation
Vendor relationship management
Risk mitigation strategies

18. International Trade Policy and Agreements

This area explores the role of government policies and international agreements in shaping trade relations between countries and regions.

Trade barriers (e.g., tariffs, quotas)
Regional trade agreements (e.g., NAFTA, EU)
Dispute resolution mechanisms (e.g., WTO)
Trade liberalization
Trade compliance and documentation
Export-import regulations
Trade finance and letters of credit

VI. Law and Commerce

Law and commerce explore the legal framework businesses operate within. Here are three project topics in this category:

19. Business Contracts and Negotiation

Projects in this area examine the principles of contract law, negotiation strategies, and the drafting of effective business contracts to protect the interests of all parties involved.

Elements of a contract
Contract enforcement
Contract negotiation tactics
Boilerplate clauses
Remedies for contract breaches

20. Intellectual Property Rights

These projects focus on understanding and protecting intellectual property rights, including trademarks, patents, copyrights, and trade secrets, to safeguard a company’s innovations and creative works.

Trademark registration
Patent application process
Copyright infringement
Trade secret protection
IP licensing and litigation

21. Business Ethics and Corporate Social Responsibility (CSR)

Examining the ethical dimensions of commerce, these projects address corporate social responsibility, ethical decision-making, and the legal aspects of ethical business practices.

Ethical theories (e.g., utilitarianism, deontology)
CSR strategies
Whistleblowing and ethical reporting
Environmental regulations
Ethical codes of conduct

VI. Marketing and Sales Management

Marketing and sales management focus on promoting products and services and driving revenue growth. Here are three project topics in this category:

22. Digital Marketing and Social Media Strategy

Projects in this area explore the use of digital channels and social media platforms for marketing, including content creation, advertising, and audience engagement.

Social media marketing
Content creation and curation
Search engine marketing (SEM)
Influencer marketing
Analytics and ROI measurement

23. Consumer Behavior Analysis

These projects delve into understanding the psychology and behavior of consumers to develop effective marketing strategies and product positioning.

Market segmentation
Consumer decision-making process
Brand loyalty and perception
Pricing strategies
Neuromarketing techniques

24. Sales Force Management and Sales Techniques

Examining the strategies and tactics for building and managing successful sales teams, these projects explore techniques for increasing sales revenue.

Sales coaching training and development
Sales performance metrics
Customer relationship management (CRM)
Sales prospecting and lead generation
Sales closing techniques

Challenges Face By Commerce Students In Research And Overcome Techniques

Here are some challenges that are faced by commerce students in research:

1. Lack of Research Skills

Many commerce students face challenges in conducting research due to a lack of research skills, such as finding relevant sources and data, and structuring their work effectively.

Overcome Technique

Take research skills workshops.
Seek guidance from professors or librarians.
Practice by starting with smaller research projects.

2. Time Management

Balancing research with coursework and other responsibilities can be difficult for commerce students, leading to time management challenges.

Create a study schedule and stick to it.
Break research tasks into smaller, manageable chunks.
Use time management tools and apps.

3. Data Collection and Analysis

Many commerce students struggle with gathering and analyzing data, as it can be overwhelming and complex.

Learn statistical tools and software.
Collaborate with experts in data analysis.
Seek mentorship for guidance on data handling.

4. Writing and Presentation

Communicating research findings effectively through writing and presentations can be a challenge for commerce students.

Take writing and presentation courses.
Practice concise and clear communication.
Use templates and guidelines for structuring papers and presentations.

5. Lack of Motivation

Staying motivated throughout the research process can be a hurdle, particularly when facing setbacks or obstacles.

Set clear goals and rewards.
Find a study group or research partner for mutual motivation.
Remember the long-term benefits of your research for motivation.

Research topics for commerce students serves as a valuable compass for budding commerce scholars. We’ve unveiled the significance of research, emphasizing its role in enhancing understanding and driving innovation in this field. Selecting a research topic is a pivotal step, and we’ve provided a diverse array of 21+ engaging research topics for commerce students, ensuring ample choices for 2023.

Furthermore, we’ve shared practical tips for successful research completion and addressed common challenges faced by commerce students, offering effective techniques for overcoming them. With this guide, you’re well-equipped to embark on your research journey, unlocking the door to discovery and academic achievement in the realm of commerce.

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eCommerce Dissertation Topics That Will Help You Get A Job!

Date published August 8 2020 by Babara Neil

eCommerce is the buying and selling of goods online. But there are many aspects to it. Many students don’t realize that choosing an industry-relevant eCommerce dissertation topic has perks in a professional career. Dissertation topics are mentioned on the resume to prove that you have conducted relevant scholarly research before applying for a job. If you are a fresh graduate with no experience, then a dissertation on the field you are willing to join would significantly contribute towards scoring a job.

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List of eCommerce Dissertation Topics For Marketing And Advertisement Students

Planning to work for Amazon, eBay, and other top-notch online sellers in the market? If so, then you need to pick an eCommerce dissertation topic from our list. This will help you get an idea of what’s happening in the eCommerce market. It will also increase your knowledge about the marketing and advertisement strategies of eCommerce stores.

The role of search engines in generating revenue for eCommerce stores in the UK.
The impact of Facebook paid advertisements in driving traffic to eCommerce websites.
The role of Facebook pixel in identifying the target audience for eCommerce stores in the UK.
A comparative study between pay-per-click and pay-per-impression. Which is more beneficial in terms of cost and revenue?
An in-depth comparison between Google display ads and search ads in contrast to eCommerce store revenue.
The effects of branding on the sales of eCommerce websites in the UK.
The role of conventional marketing in facilitating sales for eCommerce stores in the UK.
The effects of targeting the right audience vs. doing mass marketing for eCommerce stores.
A measure of customer retention for eCommerce stores and how it contributes to the revenue of an organization.
An evaluation of the benefits of creating a market place through an eCommerce store in the UK.

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eCommerce Dissertation Ideas For Mobile eCommerce Customers

We live in a dynamic society that keeps changing. Many customers now prefer to make purchases from their mobile devices instead of a computer. That is why the marketing and conversion strategies for Mobile eCommerce is very different from your regular eCommerce purchases.

The importance of wireless security in m-commerce businesses in the UK.
An evaluation of the geographical boundaries of m-commerce businesses in the UK.
Critical analysis of m-commerce business model in comparison to physical stores in the UK.
A critical evaluation of mobile client technology and its bottlenecks.
The importance of m-commerce applications for rising eCommerce businesses in the UK.
An analysis of the issues faced by organizations when adapting to m-commerce business models.
A study of the critical factors for m-commerce user interface design.
An evaluation of the data security and threats faced by m-commerce businesses in the UK.
A critical review of barriers faced by developing countries when launching an m-commerce business.
The contribution of payment protection software on m-commerce platforms and their effects on the buying behavior of consumers.

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An evaluation of the decision-making process of customers in comparison with eCommerce and m-commerce businesses in the UK.
An evaluation of the geographic restriction affecting the business flow of eCommerce stores. A case study on Amazon.
The impact of DMCA on the performance of eCommerce stores in the UK.
A critical analysis of the cyber-crime laws protecting the rights of online buyers.
A review of UK legislation in contrast with eCommerce stores.
The impact of borderless crimes on the reputation of a country.
An evaluation of the security policies of an eCommerce website. Is it protecting or selling your information?
A critical review of the effectiveness of the 21 st -century encryption in safeguarding information from spying and snooping.
A study of the security limitations and challenges in the online environment of eCommerce websites in the UK.
An evaluation of the data protection act 2002 and its implication on the eCommerce websites of the UK.

Custom eCommerce Dissertation Topics

If you are not satisfied with our above list of topics, then you must be troubled with a custom eCommerce dissertation topic. This shows that your instructor has provided a strict guideline for you to follow. This would include the word count, nature, tone, number of citations, and a direction to go about your research. Although it sounds convenient, it’s not. Following your instructor’s rigid requirements is a job for professional writers. With our highly affordable writing services, you don’t have to risk your career. Buy our writing help, and you can enjoy your final semester while our exquisite writers prepare a mesmerizing dissertation for you.

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