digital marketing cover letter no experience

Entry-level Digital Marketing Cover Letter [+Template]

Writing an entry level marketing cover letter is less stressful than you think! Pick up tips on how to format a marketing cover letter with no experience below.

Writing an entry-level digital marketing cover letter is a daunting task. After all, you’re writing a cover letter for a marketing job with little to no experience. Should you even try to send one with your resume?

The short answer: Absolutely!

This post will help you write an entry-level digital marketing cover letter that highlights your best traits and qualifications, even if you haven’t worked before. You’ll also find tips for writing for specific marketing disciplines, such as digital marketing , SEO , social media marketing , and content marketing .

Here’s what we will cover in this blog post.

Do you need an entry-level digital marketing cover letter?

• How to write a digital marketing cover letter with no experience

Elements of an entry-level digital marketing cover letter: [+ Free template]

Skills to add for specific marketing jobs (seo, content marketing, etc.), how to gain marketing experience worth writing about.

Note that if you want marketing knowledge to add to your cover letter, an apprenticeship will help. A marketing apprenticeship will teach you must-have skills through tasks that have an impact on real businesses. Your mentor can also provide insight into what businesses look for in an entry-level digital marketing cover letter.

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So, let’s answer an important question:

In short: It’s better to have a cover letter than not. Unless the job posting specifies it won’t accept cover letters, it’s best to submit one with your resume.

If the position is competitive, having a cover letter can tip the balance in your favor. A cover letter can demonstrate that you’ve researched the company, explained gaps in your employment, and included information that’s not in your CV, such as your internship, student org, or volunteer experience.

However, if you’ll only repeat what’s in your resume, it’s best if you skip the cover letter. At the same time, opt-out if you’re using a template and don’t have any plans to modify it. Using a template isn’t bad—that’s why you’ll find a sample below—but you must customize it according to your experience, relevant work skills, and reasons for applying.

With that settled, let’s discover how to write a cover letter for a marketing job with no experience.

How to write an entry-level digital marketing cover letter

1) identify keywords in the job description.

Reading the job description is a must, whether or not you’re writing a cover letter. And since you are, you should analyze it to pick out prominent and repeated key words, key phrases, skills, and qualifications. These are words and phrases you should use in your cover letter and even your resume.

Using the right keywords will also help you get past the first round of CV screenings, especially since most employers use applicant tracking systems (ATS). ATS are automated programs that rank documents according to set parameters like keywords, skill sets, and similar criteria.

Hiring teams use ATS to weed out candidates without the basic skill sets, and those who applied on a whim. Plus, even without an ATS, recruiters use a similar system when reviewing applications. They’re good enough that they only spend an average of 7.4 seconds per application !

Strategically sprinkling these keywords on your entry-level marketing cover letter will show recruiters a few key things:

• You’ve read the job description
• You care about the position
• You’re sure you’re the right fit for the job

2) Look at required job skills and qualifications

While 91% of employers prefer candidates with work experience, at least 65% are content with applicants possessing relevant work experience. So while you might not have formal work experience, your technical and soft skills can do a lot of heavy lifting for you.

Recruiters want to know that you’ve got the basic skill sets to fulfill job requirements. Besides that, they need an indication of your teachability, or how quickly and well you learn new abilities. Moreover, they want to see if you’re capable of working hard and can transfer your skills to the workplace.

You’ll find more tips on what skills are needed for specific digital marketing jobs below. As for soft or transferable skills, you want to include them in your marketing cover letter through anecdotes. There’s a section for that too, so for now, here are some soft skills you might want to focus on:

• Critical thinking
• Problem-solving skills
• Project management
• Conflict resolution
• Team management
• Data analysis

3) Assess what experiences are related to the job

What you’ve accomplished in high school, college, or university brings a lot to the table. The experiences you’ve had creating and presenting your thesis, the crises you’ve resolved in your student organizations, any internships, apprenticeships, or school positions, volunteering—these can all be used to create a great impression on the recruiter.

Mind you, not every experience needs to be recalled in great detail. Pick ones that demonstrate competencies related to the opening. Using your knowledge of Instagram hashtags to craft a sample social media marketing strategy, for example, is a lot more relevant to digital marketing jobs than clerical work with your school’s alumni department.

4) Keep it short

You don’t want whoever’s reading your resume to zone out a paragraph in. Keep things tight—try to limit your paragraphs to three short sentences. And overall, ensure your letter only takes up a page—or less, as 70% of employers surveyed by Saddleback College prefer a half-page cover letter over others.

Now, keep all these points in mind as you write a marketing cover letter with no experience—which you can do with the template below:

If you’re sending your application via email, you don’t need to include this, as all details are in your email signature. If you’re sending your letter as an attachment, then write what you put in a signature in this format:

Below your header, write the date you’re sending your letter. Put the name of the hiring manager or whoever’s posted the job you’re responding to. Add the name of the company next. Some templates place the company address after the name, though you may skip this part.

2) Introduction

Try and keep your introductory paragraph short and sweet. Immediately state what position you’re interested in, how you found out about it, and any unique notes about the process. Then, end it with a hook to entice the recruiter to learn more about you.

3) Body: Relevant skills & experience

Don’t summarize what’s already in your resume! Dive into the skills, qualifications, and anecdotes you’ve thought of in the previous section and apply them here. Add the keywords you discovered from the job description as well.

A thing to note in this section, and the rest of your letter, is what adjectives you’ll use to describe yourself . You want to avoid words that promise things you can’t prove immediately, such as “hard-working”. Instead, go for words you can relay into an anecdote that shows off these traits.

4) Closing statement

Like your introduction, make your closing statement simple yet impactful. Note any requirements the employer may need from you, and encourage them to reach out for any further information they may need.

5) Pointers on how to send an entry-level digital marketing cover letter via email

For an entry-level digital marketing cover letter—or any cover letter, for that matter—you should label it clearly to avoid having it shunted to spam.

The subject line should follow the format prescribed by the employer. If they don’t have a format, you should try writing it like this:

• Title on Job Posting — Your Name
• Referral, Job Title, Your Name
• Job ID, Age, Your Name

Attach your cover letter and your resume to the email. If the employer doesn’t accept attachments, copy your cover letter and paste it unformatted into the body of your email. Most browsers have a “Paste as plain text” option when you right-click on the email. If that’s not available, you can click “Remove formatting” under “Formatting options”

Lastly, don’t forget your email signature! You should include your contact details, so the hiring manager or whoever’s looking at your application can quickly reach out. It should look something like this:

• Email address
• Cellphone number

6) Job cover letter template

Jane Doe 1010 Clear Street, Ottawa, ON K1A 0B1 | NPA-NXX-XXXX | [email protected]

April 13, 2022

John Smith Position Acadium Company address line 1 Company address line 2

Dear Mr. Smith,

I’m forwarding my application for Acadium’s content writing position. I found out about the opening through your booth at my university’s job fair last March. After speaking to your representative, I believe my education and organizational experience makes me uniquely qualified to be your next content writer.

As you can see in my resume, I led student teams for ABC Inc.’s annual regional digital marketing competition in my sophomore to senior year. This is partly due to my strong communication and project management skills, which are must-haves for your ideal candidate.

The other reason for my leadership role is my adaptability and resourcefulness. In all three years of competition, I learned our sponsor company’s apps—including their CRM, SEO, website analytics, and social media management tools—to understand how a functional content marketing strategy works. Because of my pro-activeness, I was able to set my teams’ goals, craft winning strategies, and receive special citations for our project, until we won in my last year.

My performance led to two successful internships: one with a sponsor company, and another with ABC Inc. In both internships, I shadowed marketing teams—remotely and on-location—and created an opportunity to gain hands-on experience. I learned how to create SEO-optimized posts and helped conceptualize videos I posted on social media platforms, resulting in commendations.

I chose to apply to Acadium instead of the companies I interned for because of its direction. Free education and mentorship drove my extracurricular activities. I joined mentorship programs for teens in high-risk communities in the belief that everyone deserves access to tools and support to reach their dream careers. Working for Acadium will support my long-term goal of helping make education accessible while getting to do what I know I do best: marketing.

I’m confident that I fit Acadium’s work culture, and can deliver the type of content that will help its mentorship reach those who need it the most. I’ve linked to three high-converting posts I created in my internship in my email. I can be reached through email and social media, should you need more information.

Sincerely, Jane Doe

Every marketing role has specific skills that you need to hit in your cover letter.

Keep your template specialized by noting what experiences and skills are best suited for specific marketing roles.

1) Digital marketing

Entry-level digital marketing jobs typically require you to wear many hats—and in some cases, ALL the hats. As a generalist role, you need familiarity with multiple marketing channels, including:

• Email marketing
• Direct selling
• Digital advertisements
• SEO marketing
• Social media marketing
• Video marketing
• Influencer marketing

Any familiarity with business-to-business (B2B) and business-to-client (B2C) marketing will also help. Job descriptions will also often look for candidates with these skills:

• Can formulate content strategies
• Analyze site data and online statistics
• Develop and edit assets for marketing campaigns

That’s aside from soft skills and core competencies —transferable skills applicable to a wide range of jobs.

2) Social media marketing

Working in social media involves retaining the attention of a community, and inspiring continued engagement with a business. That can’t be achieved by posting willy-nilly, or merely sharing the latest trends. Thus, your cover letter should reflect how you plan on doing this for your employer.

Having a working knowledge of Buffer, Hootsuite, Meta Business Suite, and other social media management platforms helps a ton. It’s a plus if you’ve used these to manage any projects or business in any capacity. And even if you don’t have professional experience using these tools, it shows that you know how to operate tools you’ll likely use in the open role.

It’ll help if you highlight relevant skills, such as writing, data analysis, and content creation. What’s more, showing interest in social media as a marketing tool can tell a recruiter that you’re interested in learning more about the job.

3) Content marketing

The sample template above works for entry-level content marketing positions! But aside from digital marketing skills, you’ll need a firm grasp of copywriting and design. Copywriting is essential for every digital marketer, while graphic design and video production are crucial for engaging with highly visual audiences.

4) Email marketing

Email marketing requires a lot of creativity and analytical thinking. That’s because you’ll need to create email campaigns that persuades audiences to click through, and analyze what prevented them from hitting delete. Head off your cover letter by exhibiting how you have these transferable skills. Dig deep, and you’ll find experiences you can use for your cover letter.

SEO is king in digital marketing. And as a fresher or someone switching careers into entry-level SEO work, you likely already have some knowledge in SEO. Here’s a quick checklist of SEO-relevant skills you can put in your entry-level cover letter:

• Data and market analysis
• Consumer behavior research
• HTML/CSS/JavaScript knowledge
• Keywords and phrase research
• Writing and editing skills

Right off the bat, one of the best ways to get relevant marketing experience is through courses . Marketing courses teach fundamentals while letting you practice on tasks that test your skills. And since they grant certification, you’ll have proof of your skills.

But if you want a surer way to prove you’re qualified, why not try a marketing apprenticeship ?

A marketing apprenticeship is more than just an apprenticeship. You’ll learn marketing by engaging in tasks that have a real impact on businesses. Plus, you’ll get to use marketing tools that may be cost-prohibitive or have wider functions when used by businesses.

Need more tips? Here are posts that will help you write your entry-level marketing cover letter, and in your general job search:

• How to Write a Marketing Cover Letter: The Unconventional Guide
• Job Search Strategy: Five Critical Habits to Develop
• Job Hunting Strategies: Five Habits to Break
• How to Get a Job after College with No Experience

Five years in journalism, two in proofreading, and eight in freelance ghostwriting. Creating content that's entertaining, informative, and actionable shapes my writing. When not scrutinizing my copy, I'm likely watching hockey.

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How to Write a Cover Letter With No Experience (Examples Included!)

Writing a cover letter with no experience might feel like an intimidating task. The anxiety of facing a blank page—often with that inner voice whispering you may not be qualified enough—can indeed be paralyzing. But guess what? We’ve all been there, and trust me, you can do it too.

Everyone who has a job today started with no experience and had to write their first cover letter . Some of us even did it in a time when technology wasn’t around to help out (thankfully, things have changed!).

Need some guidance on writing yours? Here is everything you need to know to craft a cover letter with no experience, plus examples to guide you through the process.

What is a cover letter?

First things first: A cover letter is a document that you send to introduce yourself when applying for a job or internship. It complements your resume, providing more insight into who you are and the skills and qualifications that make you perfect for the role.

Think of it like a virtual handshake with the hiring manager. It’s your first interaction and your chance to quickly introduce yourself to secure an interview. Together with your resume , the cover letter is your opportunity to make a strong impression.

Why should you write a cover letter

Writing a cover letter, even if you lack experience, can set you apart from other candidates. It gives you space to delve more deeply into the skills and qualifications mentioned on your resume.

“Rather than focusing on what you have not accomplished yet in your career, focus on what you bring to the table: your skills, competencies, personality traits, and the values that you have developed in your life and education,” says Eloïse Eonnet , career coach and communication skills expert.

How to write a cover letter with no experience: 7 tips

When writing your cover letter, keep in mind your goal: leaving a positive first impression on the reader. It should include relevant information for the position you're applying for and maintain a professional yet engaging tone.

That’s your chance to convince the recruiter that you are the right person for the job and schedule an interview. “So, make sure you are clear on what skills and competencies you bring, and what personality traits make you a great fit,” says Eonnet.

If you still feel stuck and don’t know where to start, here's our seven-step guide on how to write a cover letter with no experience:

1. Check the company and job description

The first step in crafting a well-written cover letter is to research the company where you want to work. Carefully review what the organization shares about its values and culture on social media or its website to understand how you can relate to it in your letter.

The job description should also be examined closely because it typically includes keywords that you can incorporate into your cover letter when explaining your skills and competencies.

2. Include contact details

Mastering the cover letter format is as important as the content itself. Traditionally, a cover letter begins with your name and contact details—ensuring that if the recruiter decides to interview you, the information will be visible and easy to find.

And below your information, right before your opening paragraph, should be the hiring manager contact details. This format is considered more professional and is what is typically expected from candidates.

For example:

[Your First and Last Name]

[Phone number]

[Optional, unless it’s asked for: Your address]

[Date you're sending the letter]

[Hiring managers First and Last Name]

3. Begin with a friendly yet professional greeting

Remember, a cover letter is your initial interaction with the hiring manager, but in a virtual setting. Like in the real world, you begin with a greeting and then proceed to introduce yourself.

Choose a formal greeting such as “ Dear First and Last Name” , avoiding casual words like “ Hi” or “ Hey” to keep a professional tone. After that, you can start your first paragraph by introducing yourself and stating the position you are applying for.

Dear Lucia Carter,

My name is Alana Reeves, and I’m excited to apply for the Copywriter position at ABC Agency, which I discovered on LinkedIn. As a recent graduate from Columbia University, I’d be thrilled to work for a company that aligns with [Company’s values and/or culture].

4. Highlight relevant qualifications

Now, it’s time to showcase that you have what it takes to fulfill the desired position. When writing a cover letter with no experience, the key is to emphasize any relevant skills and competencies, detailing how they were developed.

“If a candidate has no work experience to pull from, I suggest that they talk about projects they completed at school, courses they took, extracurricular activities and community based projects they focused on, and even personal life events and projects they have experienced,” says Eonnet.

Filter what’s most relevant to the role you’re applying for and create a link between your skills and the job description.

“ Since my first semester at school, I’ve cultivated a passion for producing digital content for companies and institutions. I acted on this by creating a blog for the Mass Communication's website, where I wrote stories that captured the daily lives of the students on campus and the Columbia University culture. I also created a series providing recommendations of books, websites, films and TV shows relevant to a Mass Communication graduate.”

5. Showcase hard and soft skills

At this point, you’ve probably heard about hard and soft skills , right? Hard skills are technical abilities or knowledge that you can acquire through education, work experience, or training, whereas soft skills are linked to behavior and interpersonal relationships.

Recruiters seek candidates with a good mix of both types of skills, and the second and third paragraphs of your cover letter are perfect to show that you have what they are looking for.

“Show, do’’t tell! Rather than list your traits, they need to be in context of your past experience, even if it’s not official ’work experience,’” says Eonnet. So, use what you know about the company to show why you’re a good fit—be sure to explain how your skills match their needs.

“ During my four years as a blog content creator, I developed a strong understanding of SEO strategy, creative copywriting, and data analysis using Google Analytics, attracting approximately 1000 monthly visitors to the blog. I also applied my communication and self-management skills by interviewing students and managing the content by myself.”

If you have any top accomplishments, whether personal or academic, you can also include them in this section of your cover letter.

6. Close professionally

Wrap up your cover letter by reiterating your interest in the position and closing with a professional sign-off . You can use an engaging and friendly tone—and even ask for an interview—but don’t go overboard. Avoid overly casual language like “See you soon” or “Cheers”.

“I’m impressed by ABC Agency’s culture and creative approach to copywriting. I look forward to the opportunity to discuss my qualifications further in an interview.

Thank you for considering my application.

Best regards,

Alana Reeves”

7. Proofread carefully

This should go without saying, but make sure to submit a flawless letter free from grammatical, spelling, or punctuation errors. Unfortunately, even great candidates can be overlooked if their cover letter or resume has too many mistakes.

To avoid this, take time to proofread your writing before submission. Remember, you’re not the only one job hunting, and recruiters probably go through tons of cover letters and resumes daily. Anything less than impeccable could be a deal-breaker.

Cover letter examples with no experience (but willing to learn!)

Ready to see these tips in action? Check out two examples of cover letters with no experience to guide you.

1# Sample cover letter for internship with no experience

Alana Reeves

123-456-7890

[email protected]

February 26, 2024

Lucia Carter

123 Payne St.

[email protected]

I’m excited to apply for the marketing internship position at ABC Agency. As a recent graduate from Columbia University, I’m eager to delve deeper into marketing strategies and their role in the business world.

In addition to my commitment to college studies, over the past year, I’ve completed courses in digital marketing essentials and inbound marketing. I’ve also been actively involved in extracurricular activities, creating content and promoting student events across multiple platforms. These experiences have not only expanded my creativity but also enhanced my teamwork skills.

I’m enthusiastic about the prospect of joining your marketing team, as I’m an admirer of your creative marketing campaigns and ABC Agency’s commitment to social responsibility. I'm confident in my ability to contribute to your growth by offering innovative solutions and fresh perspectives for the business.

I look forward to the opportunity to discuss my qualifications further.

2# Sample cover letter for job with no experience

My name is Alana Reeves, and I’m writing to express my interest in the entry-level social media management position at ABC Agency, which I discovered on LinkedIn. As a recent graduate with a major in Mass Communication from Columbia University, I am eager to apply my education in a dynamic and innovative company like yours.

During my four years of undergraduate studies, I initiated and managed a TikTok and Instagram page to share my study routine. I was successful in creating a community of 5,000 followers, including students from Columbia University and other universities nationwide.

This experience equipped me with a robust understanding of content creation, image and video editing, community management, and social media analytics. I strengthened my self-management and organization skills, effectively balancing my academic responsibilities with this project.

Being an admirer of ABC Agency’s creative and humorous content, I am enthusiastic about the prospect of contributing to your team. I believe I can bring fresh ideas and an innovative approach to enhance your social media presence.

What to avoid when writing your cover letter

Understanding what not to say is also helpful when crafting a cover letter without experience. Here are two things to steer clear of:

Don’t be too apologetic

It’s easy to fall into the trap of downplaying your past experiences just because they weren’t formal jobs. However, you should—or at least try to—avoid this negative and overly apologetic approach at all costs.

“I would definitely avoid qualifying any past experience (school projects, odd jobs, internships, community service, personal projects) as ’not work experience.’ I see candidates use an apologetic tone sometimes, which is counterproductive.” says Eonnet.

Don’t focus on your lack of experience

If you’re searching for tips on how to write a cover letter with no experience, examples and such, chances are you're applying for an entry level position. In this case, avoid dedicating too much space in your letter to the fact that you haven’t had a traditional job.

“Recruiters who are looking to fill an entry-level role do not expect you to have a bunch of full-time work experience. Rather, they’re looking for candidates who are self-aware, ready to work, and interested in the position.” says Eonnet.

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• Digital Marketing

Digital Marketing cover letter example

Secondary purpose

The power of liking.

From social media and e-commerce, to  HTML and SEO, digital marketers are the backbone of many companies’ success. Whether you’re a specialist or a jack-of-all-trades, businesses large and small are looking for professionals like you to help them develop their marketing strategies and use the web to their advantage.

Besides benefiting from flexible hours, remote working options and a comfortable salary, digital marketers are also in demand. The Bureau of Labor Statistics (U.S.) estimates that the need for marketing professionals will increase by 6 percent over the coming decade – faster than average for most industries.

So you’re confident you know how to sell just about any product or service – but do you know how to create a marketing strategy for yourself? When it’s time to land your next marketing job, you’ll need to craft the perfect cover letter: one that makes a great first impression and shows off your strongest skills.

Here at Resume.io, we have a range of resources including 180+ cover letter examples . This guide, along with an effective cover letter example will:

• Highlight the benefits of a thoughtful cover letter for any digital marketing role
• Walk you through the cover letter format and provide free examples, samples and templates
• Explain the best marketing principles to incorporate in your application
• Impress the employer by showing off the right skills and avoiding common mistakes.

Now let’s take a look at how to create the perfect cover letter to complete your application.

Looking for some more inspiration? Check out our related cover letter examples below: 

• Marketing manager cover letter example
• Marketing cover letter example
• Marketing assistant cover letter sample
• Marketing director cover letter sample
• Copywriter cover letter sample

Digital marketing cover letter sample for freshers

Primary Purpose

Before we jump into the how of writing a great cover letter, let’s first take a look at the what . A cover letter is one of the most requested application materials, and for good reason. This one-page document, or roughly 200 to 400 words, allows you to highlight your strengths, most impressive achievements and even your personality.

While a great resume is vital to landing a new position, it still has its limitations. It best captures names, dates and degrees, but aside from a few lines of profile summary, it doesn’t offer you much space to show off what makes you truly unique .

To prove that you’re the right choice for a digital marketing position, you need to show the employer why you’ve got the right skills and experience for them . The cover letter is one of your best opportunities to make this case for yourself.

It’s worth noting that a strong cover letter isn’t just about great writing. You’ll also need a professional presentation to drive home the point that you’re a respectful and organized candidate. While clean formatting is important in all industries, it’s particularly essential for digital marketers, since much of the job focuses on visuals and the brand image. For specific formatting tips, check out our overall guide on cover letters .

What if the job description DOESN’T require a cover letter?

Online applications can often be rigid and formulaic with no way to ask the employer a question. This is particularly a problem when the job description doesn’t mention a cover letter. How can you know if it’s worth your time to write and submit one?

While other applicants might take the easy way out, they’re likely not doing themselves a favor when it comes to landing the position. Unless an employer specifically asks you NOT to submit a cover letter, it’s always a smart idea to write one as part of a complete application. This document works in your favor by answering any questions that arise from your resume and allowing you to make the best case for yourself – don’t throw away the opportunity!

Marketing is a game of numbers. Only a certain percentage of social media users will see your ads, a smaller number will click on them, and an even tinier amount will actually buy the product. But all the effort you put into the graphics, wording and promotion of your digital marketing campaigns and online marketing strategy are for one goal: to maximize your chances of success.

Your cover letter works in much the same way. You can’t guarantee a hiring manager will choose you over the competition, but every step you take to create a more professional and appealing image increases your overall results of landing the position.

There may be other job seekers with more years of experience or other qualifications that you don’t possess, but if you can show a recruiter why you’re the ideal fit, you can beat out the others in the applicant pool. Landing a new position is a game of numbers, and you have to play to win!

The importance of tailoring your cover letter

People love personalization. It’s just as true in marketing as it is in hiring. That means writing a generic cover letter that you use for every digital marketing manager position just isn’t enough. You need to show a company why you’re interested in working for them – and using your skills to drive their success.

Tailoring your cover letter involves updating it for each and every position with the specific examples and skill set that align with that company’s mission and needs. You may also want to tailor your formatting to use colors and design elements that convey the right image to fit in with their brand.

While tailoring your cover letter may add a few extra minutes to your job search, you’ll be putting yourself miles ahead of other candidates who didn’t want to invest in creating the perfect profile.

Best format for a digital marketing cover letter

Your digital marketing cover letter has structure and format. As a savvy marketer, you know that ranging too far out of the box can simply be confusing. The same goes for your cover letter. 

While you can show off your creativity, your digital marketing cover letter should contain the following elements:

• The cover letter header
• The greeting / salutation
• The cover letter intro
• The middle paragraphs (body of the letter)
• The ending paragraph of your cover letter (conclusion and call-to-action)

This digital marketing cover letter example is a starting point for you to develop your own professional application:

Dear Ms. Goodman,

Digital Marketing is about finding a voice, amplifying it and cultivating a community around it. In my previous three positions, I have created award-winning social strategies, grown audiences by 1700%, and increased brand awareness off the charts (from 2% to 102%).

A winning social strategy feeds on itself and my role as a digital marketing manager is to create all the right ingredients for this to take place. Optimizing digital marketing campaigns for consumer brands taps into the psyche of the consumer. I have tripled sales of ice cream, broken a personal hygiene supply chain with +1020% LFL promotional success, and ensured that a new range of smoothies captured 25% market share within six months. 

I have enclosed a selection of highlights from my portfolio that may be relevant to the campaigns I would be running with you. Every brand is different, but in many situations if one approach works for one brand it is likely to work for another. I am consistently recognized as one of the leading consumer marketeers and I am confident in my ability to translate my previous wins into amazing success for you.

I’d love the opportunity of an interview to discuss my ideas of how to take your brand to the next level on social.

Matthew Jones

Cover letter header

Much like header of any webpage or social media account, your cover letter header helps identify you both in terms of content and visuals. 

In many large companies, hiring is handled by a whole team of people and your application may float from desk to desk. The header’s primary purpose is to ensure that no matter who reads your letter, they know who you are and how to get in touch with you .

The secondary purpose of the header is to create attractive formatting and grab attention. This is one of the few places you’ll be able to show off your visual style, so it’s worth creating a look that’s both professional and eye-catching.

The goal of this section : Identify your document with the necessary personal data and catch the hiring manager’s interest with attractive formatting.

Align document styles!

Turns out branding isn’t just for online marketing strategy. To boost your professionalism and credibility, try creating a personal brand – a look and feel that represents you across all of your application materials. One of the best ways to do this is by aligning the headers of your cover letter and resume. 

You can make this easier by using online cover letter templates, like these free options from Resume.io. Our resume samples and resume builder tool make it easy to create all the pieces of a polished application in just a few clicks.

Cover letter greeting

Your cover letter greeting is essential to establishing a respectful and approachable tone right from the start of your letter. It’s important to choose your greeting wisely, since some modern companies prefer more casual communication. 

For formal institutions, “Dear” followed by the correct salutation and last name will work well across the board. Our cover letter sample uses this wording. If the company prides itself on a youthful work environment, you might try “Hi” or “Hello” and even the recipient’s first name.

The goal of this section : Address the letter recipient with a greeting that’s appropriate for the company culture, use the recipient’s name whenever possible.

The importance of names and addressed greetings

If you’ve ever created a mailing list, then you know just how powerful addressing a recipient by name (or at least a greeting with a personal touch) can be. And the evidence doesn’t just come from marketing. 

Science has shown that humans have a positive neurological response upon hearing their own names. You can use this research to your advantage by addressing the hiring manager by name in your cover letter. This helps create a personal connection and demonstrates your interest in the position.

However, when hiring is handled by a large team, finding a name can be difficult. In that case, there’s no need to go to extreme lengths – a collective noun will do. Try using the company name plus “Hiring Team” or even “Family” if it matches the organization’s branding.

Cover letter introduction

Your first paragraph is one of the most important places for catching a reader’s attention – whether it be in a piece of online content or in your cover letter. You should aim to create an exciting, yet professional introduction that gets to the point fairly quickly. An interesting anecdote, relevant statistic or noteworthy fact can all do the trick. Just make sure this information leads smoothly into the body of your letter.

The goal of this section : Grab the hiring manager’s attention and encourage them to keep reading your letter via an exciting and relevant introduction.

The cover letter example text below offers the writer's vision and career achievements right off the bat.

Cover letter middle part (body)

The middle paragraphs of cover letters is where you can finally get into the bulk of all the skills and marketing experience you have to offer. Make sure to highlight only the most relevant examples from your resume and keep each anecdote concise. One way to do this is by using the STAR method. 

First, describe a S ituation, then the T ask required, your A ction and the positive R esult it caused. Your examples should be relevant to the potential duties of your new employer, which means you may have to swap them out when applying to different positions.

You can finish the body of your letter by talking about potential contributions and strategies you could implement in the new position.

The goal of this section : Use the STAR method to give concise, relevant examples of your skills and work experience, discuss potential contributions to the new position.

The cover letter example text below highlights the variety of products the writer has successfully marketed.

How to close a digital marketing cover letter (conclusion and sign-off)

Now that you’ve completed the heavy lifting, it’s time to finish off your letter on a positive note. A Call to Action is one of the most effective ways to conclude. This sentence expresses your interest and enthusiasm for the position and invites a hiring manager to contact you. You may even choose to leave your personal data and phone number here again, space permitting. 

Then, choose an appropriate signature that matches the tone of your greeting. “Sincerely,” “Best” or “Thank you for your consideration” can all work well depending on the formality of your letter.

The goal of this section : Create a call to action that encourages the hiring manager to get in touch, close your letter with a professional and positive signature. Be confident without sounding arrogant or presumptuous. 

A call to action is a key part of your closing. See the cover letter sample text below.

Writing psychology: how to convey your work ethic in your cover letter

To land a digital marketing specialist position, there are a few key qualities you’ll want to convey.

• Analytical skills : Today’s digital marketing campaigns are based on SEO, web traffic data and a whole host of other statistics and indicators. By highlighting your ability to use concrete numbers to implement a strategy, you can show an employer how you will succeed in driving results for their business.
• Time management : Hiring managers are looking for candidates who can quickly assess the situation and put effective strategies into place. Showing how you will handle multiple tasks will create the impression that you are an invaluable addition to the company.
• Creativity : A unique approach will set you apart. You can convey creativity not only in the examples of previous work you choose to highlight, but also in the formatting and writing style of your letter.
• Communication : At the root of it all, your communication skills are your greatest asset. The right tone combined with error-free writing can go a long way to prove your abilities without ever having to brag.

One marketing strategy or more appropriately - psychological strategy that you may be familiar with is the power of liking. This principle is simple: humans are more likely to help people that they believe like them. More importantly: we are more willing to buy into the message of someone who we believe understands our problem .

This has great power in marketing, but it can also be used to your advantage while crafting your cover letter. In order for your message to succeed, you need to show a hiring manager the ways in which you understand their particular marketing needs and how you’re prepared to solve their greatest challenges.

More so that in other professions, a marketer’s cover letter is like an audition. You should aim to give the employer a free sample of what you can do for them. Previous campaigns, strategies and positive results are some of the best tools you have to show why you’re the ideal candidate for the position. 

Make sure to incorporate concrete numbers, facts and statistics to add weight to your words and justify your confident and professional tone.

What does your visual presentation say about you?

Digital marketing is a highly visual profession. Whether you make the graphics, images and videos yourself or work with a marketing team or graphical designer to create them, an understanding of aesthetics and branding is key to success in this field. 

That means your cover letter formatting is not just a pretty final touch. Your formatting is a taste of your visual style, attention to detail and creative abilities. Above all, you should pay attention to make sure your formatting communicates the right message.

Use the company website and existing marketing materials to get a sense of their tone and formality. Do they appreciate bright colors and bold fonts? Or do they tend to stick with clean lines and neutral color palettes. Even if you’re envisioning a total makeover of the materials, it’s a good idea to stick within the company comfort zone while still creating an attractive and modern presentation.

Digital marketing cover letter with no experience

Everybody starts somewhere, but how do you get your foot in the door? Here are some ideas for writing your digital marketing cover letter if you haven't held that position before:

• Describe any marketing experience you have
• Talk about your digital skills
• Play up your soft skills, such as your communication, organization and collaborative nature
• Create an example campaign.

Your cover letter can help elevate your resume by offering more details about why you are a great fit for the job — even without direct experience.

Formatting issues and common mistakes to avoid

Watch out for these all-too-common traps to outshine the other candidates and increase your chances of landing the position.

• Generic cover letters : Just like each digital marketing strategy has to be unique to the company and product, a cover letter needs to be tailored to each individual position. Hiring managers can easily spot copy-paste letters and often label those candidates as disinterested or not serious.
• Formatting issues : Your formatting says almost as much about you as your writing. Make sure the message is on point for the position and company culture. Luckily online cover letter builders and templates can make great formatting simple.
• Spelling and grammar errors : Good communication is a cornerstone of the profession, so typos and poor sentence structure are automatic red flags for any hiring manager. Make sure to use spell check and have a friend proofread your application before you submit.
• Poor tone : The balance between confident and cocky is always tricky, but finding your voice is important to capturing the hiring manager’s interest. To avoid coming across as arrogant, use data and facts to back up your achievements.

Key takeaways

• Cover letters are an essential tool to increase your chances of landing any given position. Make sure to include one as part of a complete application.
• Tailoring your cover letter with the right numbers, facts and examples is one of the best things you can do to show an employer you’re invested in the position and serious about the company’s success.
• Organize your cover letter with a straightforward structure that simplifies the writing process for you and makes your cover letter easier to understand.
• For digital marketers, your application formatting is an example of your visual style and abilities. Make sure your templates, colors and fonts align with the company’s tone.
• Typos and poor grammar suggest poor communication skills. Avoid these simple mistakes by proofreading your application before you submit.

With your marketing expertise and our recruiter-approved templates - take your career hunt to a new level. Go out there and get your dream job today!  

Free professionally designed templates

Digital Marketing Cover Letter Example (w/ Tips for 2024)

You’ve mastered the digital domain.

When it comes to innovative campaigns and data-driven strategies, you can craft something effortlessly.

Yet when it comes to writing your own cover letter, it feels like you're trying to write ad copy without a target audience.

We get it. Turning your vast experience into a concise, engaging letter can seem daunting.

No need to stress, though. In this article, we’ll show you everything you need to know about cover letters.

Here's what we're going to cover:

• What a Great Digital Marketing Cover Letter Looks Like
• 5 Steps to Writing the Best Digital Marketing Cover Letter
• 3 Essential Cover Letter Tips for Digital Marketers

Ready to leave those cover letter jitters behind? Let's dive in!

Digital Marketing Cover Letter Example

5 Steps for the Perfect Digital Marketing Cover Letter

Now that you've seen what a great digital marketing cover letter looks like, it's your turn to shine!

Write your own cover letter by following these steps:

#1. Put Contact Information in the Header

Let’s start from the top. Your digital marketing cover letter needs contact information. Put this in the header , just like you would on your resume. 

Here's what you should add:

• First and Last Name. Make sure your full name is right at the top.
• Professional Title. Match it with the exact title of the job you're aiming for. Hiring managers juggle applications for different positions, so clarity helps everyone here.
• Email Address. Keep it professional and straightforward, like a blend of your names. Those quirky high school email addresses won't cut it here. (e.g.: [email protected] isn’t good but [email protected] is spot on.)
• Phone Number. Double-check that it's accurate so they can reach you easily. If you're applying for international positions, add the dial code.
• Location. Typically, city and state/country are enough, but if you're open to remote work or relocating, mention it.
• Relevant Links (optional). Share your LinkedIn or other social media profiles that highlight your digital marketing prowess.

Now, let's add the hiring manager’s contact information :

• Company Name. Add the name of the company you're applying to.
• Hiring Manager's Name. Make sure to add the hiring manager’s name if you can find it.
• Hiring Manager's Title. If you find out the hiring manager is the department head, address them accordingly instead of using the generic “Hiring Manager”.
• Location. City and state/country details are crucial, especially for global companies.
• Email Address (optional). If you can find their email, there’s no harm in including it.
• Date of Writing (optional). Adding the date you wrote your letter gives it a professional touch.

#2. Address the Hiring Manager

Your digital marketing cover letter should always start with a greeting. But first things first—you have to know who you’re addressing your cover letter to.

And “To Whom It May Concern” just won’t cut it here.

Choosing the right greeting can make a positive impression on the hiring manager and set the tone for your entire cover letter.

Do some research first . Check the job listing, the company's website, or their LinkedIn profile to identify who’s hiring for the digital marketing position you want. Just find their name and email address.

Then it’s time to actually address them formally. We recommend using “Ms.” or “Mr.” , followed by their last name. But if you're unsure about their gender or marital status, simply use their full name. For example:

Example Addressing Hiring Manager:

• Dear Mr. Smith
• Dear Alex Smith

But if you can't find any information about the hiring manager or even the head of the digital marketing department you’re applying to, just address your letter to the department or the company as a whole:

• Dear Company X
• Dear Digital Marketing Department
• Dear Recruitment Team
• Dear Human Resources Team

#3. Write an Eye-Catching Opening Statement

Hiring managers go through tons of applications every day. So, they only take a few seconds to glance at each candidate’s cover letter before deciding whether it’s worth reading more.

This is where the opening paragraph of your digital marketing cover letter comes in. Start your cover letter with a clear statement about why you're keen on the role. Expressing your enthusiasm for the industry or the specific job can immediately capture the hiring manager's interest.

Doing a bit of research on the company can also pay off here. The more you know about the employer, the better you can showcase your compatibility with their company culture. It signals that you're not just sending out applications randomly; you’re genuinely interested in this job.

We suggest adding a relevant skill or achievement in your introduction, but remember to keep it brief. The goal here is to spark the hiring manager's curiosity and encourage them to explore your digital marketing cover letter further.

#4. Use the Cover Letter Body for the Details

Next, it’s time for the details. The body of your cover letter is where you have to convince the hiring manager that you’re the right person for the job.

But this isn’t the place to replicate your digital marketing resume . Your cover letter is where you can really showcase your marketing skills and expertise in a way that ties in with the job you’re applying for.

Reference the job ad to build a narrative that paints you as the best candidate out there. For example, if you’re applying to an agency that focuses on SEO and content strategy, focus on your relevant achievements in that niche instead of more general digital marketing experiences.

If you’re familiar with the company and it’s products or services, you should mention it in your digital marketing cover letter. This shows you’ve done your research and conveys your genuine interest, which the hiring manager will notice. Mention how your career goals and values align with those of the company, and you’ll come off as a great fit for their company culture.

Make sure your enthusiasm for the job shines through your whole cover letter. Let the hiring manager know that you’re confident that you can contribute to their team, but don’t overdo it. If you’re too confident, it can come off as arrogant. You just want to let them know you’re sure you’re a great fit for this specific role, not that you’re the greatest hire they could ever hope for.

Need more inspiration? Check out more cover letter examples here !

#5. Wrap It Up and Sign It

The last few lines of your digital marketing cover letter are your chance to leave a lasting impression on the hiring manager.

You want to end your cover letter on a positive note, leaving the hiring manager reassured of everything you’ve said so far. Your conclusion should be a compelling pitch that confidently recaps why you’d be an ideal fit for the digital marketing role you’re after. You can reiterate your most important skills or professional goals that align with the company’s.

Then follow your compelling summary with a call to action. Encourage the hiring manager to take the next step, whether that means discussing your application further or diving into an interview. A strategically placed call to action can show initiative and give your application an extra nudge forward in the hiring process.

And don’t forget to wrap up your digital marketing cover letter with a professional sign-off. Not adding a closing line or signing your name is one of the most common cover letter mistakes out there. Here’s an example of how to do it right:

Please don't hesitate to reach out to me through the provided email or phone number to arrange a discussion about my application. I eagerly anticipate the opportunity to explore my qualifications in greater depth at your earliest convenience.

Best wishes,

And if you're seeking an alternative to "Best wishes," consider these options:

• Warm regards,
• Respectfully yours,
• Thank you for your consideration,

3 Essential Digital Marketing Cover Letter Tips

Now you've got the basics of writing a digital marketing cover letter. So it's time to dive into the cover letter tips to take yours to the next level!

#1. Match Your Resume

Presentation matters, and maintaining consistency in your job application can make a real difference.

Make sure that your digital marketing cover letter's formatting and layout align closely with your resume to give your application a professional and organized look.

Keep your text and contact information neatly aligned on the page, and maintain uniform font styles and sizes. Pay attention to page margins and line spacing to ensure your cover letter remains concise and doesn't extend beyond a single page.

Or Use A Cover Letter Template Instead

Running short on time?

Give our free resume builder a try - select one of the free resume templates ! Pair it with one of these cover letter templates and have your application ready in minutes.

Each of our templates is crafted with insights from hiring managers worldwide to make sure your cover letter and resume align perfectly with industry standards while maintaining a sleek, professional look. Save time and make a great impression effortlessly.

# 2. Mention Qualifications

Relevant qualifications should make their way to your digital marketing cover letter.

There’s no harm in listing certifications on your resume , but you can really make a point about how suited you are to the role by expanding on them in your cover letter. Focus on your most significant qualifications and tie them into how prepared you are to start at the company you’re applying for.

For example, if you’re applying to a digital marketing agency that focuses on SEO and content writing, focus on the “Introduction to SEO” course you took instead of your certificates related to social media marketing and PR.

#3. Save It To The Right File Format

Before you send your digital marketing cover letter out there, consider what file format you should submit it in.

Generally, saving your cover letter as a PDF file is the best choice. This way, you can make sure that your carefully crafted formatting will remain the same across any device or software the hiring manager might use to open it.

But there are exceptions.  Always check the job ad first, just in case they want a different file format. In some rare cases, you might see employers request formats like DOC, RTF, or another format supported by Microsoft Word .

Key Takeaways

And that's a wrap on writing the ideal digital marketing cover letter!

We’re confident you’re ready to draft the cover letter that lands you that dream job.

But before we go, let’s recap these main points from our article:

• Begin your digital marketing cover letter by detailing your and the hiring manager’s contact information. Make sure this section is factually correct, or you might miss an opportunity for an interview.
• Your opening paragraph should be compelling enough to make the hiring manager want to know about you.
• Weave your enthusiasm through your entire digital marketing cover letter. This can show the hiring manager that you’re not just randomly applying; you’re a focused candidate who’s actually interested in the specific job.
• Wrap up your digital marketing cover letter with a worthy call to action. This can potentially prompt the hiring manager to contact you and increase your odds of an interview.
• Lastly, make certain that your digital marketing resume and cover letter are cohesive in style and presentation. If aligning these components seems daunting, consider utilizing one of our complimentary resume and cover letter templates for a flawless pairing.

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Digital Marketing Cover Letter Samples & Examples That Worked in 2024

Crafting a standout digital marketing cover letter requires a dash of creativity and a pinch of industry expertise. Our resourceful tips, illustrative examples, and professional samples are here to guide you toward making an impression that stays with employers.

Keep reading to learn all about:

• How to create a digital marketing cover letter header
• Why personalizing your digital marketing cover letter is vital
• What key information to include in your digital marketing cover letter intro
• Ways to effectively describe your digital marketing skills and achievements
• How to conclude your digital marketing cover letter concisely
• Where to find useful job search resources for digital marketers

1. How to create a proper digital marketing cover letter header

The very first step in your cover letter writing process is to create a cover letter header .

Headers are important design elements on any cover letter. Not only do they help establish visual flow , but they also list your most important personal information right at the top of the document.

In a header, include the following key information:

• Your name and professional title
• Your professional contact information
• The name, department, and address of the company you are applying to

Here is an example of a well-formatted digital marketing cover letter header

Mariah Evans , Digital Marketer (123) 456-7890 | [email protected] | linkedin.com/in/mariah-evans

To: Unity Marketing Solutions Digital Marketing Department 1234 Street Address Austin, TX

2. How to personalize your digital marketing cover letter

Anytime you write a cover letter, it is crucially important to tailor that letter to specific employers .

This is done through a process called personalization in which you research the company thoroughly and then use your research to reference the specific needs of the company throughout your cover letter.

In addition to looking for information about the company’s wants and needs, you should also try to determine the exact staff member who is most likely to read and review your letter. This information can then be used to create a personalized greeting that addresses this person by name.

Here are 3 examples of personalized cover letter greetings

Dear Marketing Manager Jane Doe,

• Dear Mrs. Jane Doe,
• Dear Hiring Manager Jonathan Smith,

3. How to craft a strong digital marketing cover letter introduction

With your personalized greeting in place, you can jump right into writing your cover letter introduction .

To write a strong introduction for your cover letter, there are a few key pieces of information that need to be included. This information is as follows:

• A brief overview of your professional history
• A concise statement on why you are a great fit for this company specifically
• Any specialized areas of expertise you have

Here is an example of a strong introduction from a digital marketing cover letter

I am a digital marketer with 5 years of specialized experience in blog writing, SEO, and digital marketing analytics. As a long-time fan of your company, it brings me great excitement to apply for the opportunity to become your Head Digital Marketer. My experience in the field combined with my professional dedication to my craft make me the ideal candidate for this position.

Find out your resume score!

4. How to effectively describe your digital marketing skills and achievements

Following your introduction are the body paragraphs of your cover letter. In the body paragraphs, you will go into greater detail about your best digital marketing skills and achievements .

As you describe these qualifications, it is important to keep your descriptions short and sweet. Your main goal is to pack a ton of value into a few concise paragraphs that are easy for the employer to skim through.

Here are 6 examples of skills to describe in a digital marketing cover letter

• Content creation and marketing
• SEO and SEM
• Customer relationship management systems
• Verbal and written communication
• Design skills
• Social media management

Here is an example of how to describe an accomplishment in a digital marketing cover letter

As a digital marketer at my former employer, one of my top responsibilities was creating infographics to be shared on the company’s social media accounts. These infographics performed remarkably well, generating 3X the amount of engagement as a normal post. Additionally, the infographics I created were shared more than a collective 3 million times across various social media platforms.

5. How to conclude your digital marketing cover letter concisely

We have made it to the conclusion of your digital marketing cover letter. You’re almost at the end of your writing journey, so keep up the hard work!

To write an effective and concise conclusion , make sure to include:

• An enthusiastic sentence saying you are looking forward to hearing from them
• When and how you can best be contacted
• A formal sign-off

Here is an example of a concise conclusion from a digital marketing cover letter

I extend my appreciation for taking the time to read and review my cover letter. As I am eager to learn more about this opportunity, I hope to connect with you directly to schedule a meeting sometime this week. I am available every weekday from 8 a.m. to 6 p.m. and can best be reached at (123) 456-7890. I plan to give you a call next Monday morning regarding the status of my application if I have not heard back.

[Applicant Name]

6. Useful job search resources for digital marketers

Navigating a digital marketing job search can feel like tackling the most complex SEO algorithm. However, with the right set of resources, finding your ideal role can be simplified. Here's your toolkit:

• Digital marketing job boards: Platforms like  MarketingJobs.com specialize in digital marketing roles, making it easier to find niche opportunities.
• General job search engines: Websites like LinkedIn , Indeed , and Glassdoor provide an extensive range of digital marketing roles across industries.
• Professional networking: On platforms like LinkedIn, you can connect with fellow digital marketers and recruiters, join groups, and discover job openings.
• Digital marketing blogs and podcasts: Stay updated with trends and tips from top resources such as the " Social Media Examiner " blog and " Marketing Over Coffee " podcast. Apart from insights, these channels often highlight job opportunities.
• Digital marketing proficiency tests and certifications: Earning a Google Analytics or Meta Blueprint certification not only boosts your credibility but also allows recruiters reach out to you.
• Industry events and meetups: Attending digital marketing conferences, webinars, and local meetups can provide networking opportunities and often lead to job offers.

With these resources at your disposal, miles to go will be miles conquered on your digital marketing job search journey.

Digital Marketing Cover Letter FAQ

What technical skills should i highlight in my digital marketing cover letter.

Showcase skills specific to the job posting. Common digital marketing skills include SEO expertise, social media management, content creation, and analytics. If you're certified in a digital marketing tool or platform, mention that as well. 

Should my digital marketing cover letter be creative?

Yes, but don't overdo it. The key is to balance creativity with professionalism. Your cover letter should reflect your ability to produce engaging content, but also epitomize your professional fit for the role.

I'm applying for various digital marketing roles. Can I use the same cover letter?

It's crucial to tailor your cover letter to each individual job you're applying to. Different roles emphasize different skills and responsibilities. Tailoring your letter shows the employer you're genuinely interested in their specific job. 

Should I include links to my online portfolio or social media profiles?

Absolutely. Providing links to your professional portfolio, LinkedIn profile, or handles of professional social media profiles can allow hiring managers to better evaluate your skills and experiences.

What's the ideal length of a digital marketing cover letter?

Keep your cover letter concise and focused — aim for no more than one page. Remember, hiring managers read many applications, so getting to the point quickly can play in your favor.

Julia Gergelova

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

All marketing / PR cover letter examples

• Advertising Manager
• Brand Ambassador Manager
• Content Manager
• Events Coordinator / Planner
• Marketing Assistant
• Marketing Manager
• Public Relations (PR)

All digital marketing cover letter examples

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3 Digital Marketing Cover Letter Examples Made for 2024

• Digital Marketing Cover Letter
• Digital Marketing Manager Cover Letter
• Digital Marketing Specialist Cover Letter
• Write Your Digital Marketing Cover Letter

Generating brand awareness in the digital space is a top concern for many companies. You help make company goals a success through top-notch positioning strategies, identifying target markets, and bringing a brand’s voice to life within content across the web. 

But are you using the right voice and structure to make your digital marketing cover letter successful? Will it adequately complement your digital marketing resume ?

With brands looking for many skills in digital marketing roles, it can feel overwhelming to figure out what to include in a short one-page cover letter. Get a head start with our digital marketing cover letter examples and free AI cover letter generator to ensure your application stands out.

Digital Marketing Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Copy this text for your digital marketing cover letter!

123 Fictional Avenue Detroit, MI 48127 (123) 456-7890

August 30, 2023

Olivi Lewis Lear Corporation 123 Fictional Lane Detroit, MI 48127

Dear Ms. Lewis:

I have a deep passion for all things digital marketing. I thrive working from behind the scenes to exceed KPIs through leveraging smart marketing tools. Driven by passion and desire to win, I would fit in well within Lear Corporation as a digital marketing assistant.

My experience in managing PPC campaigns across platforms like Google Ads and Bing Ads at Lead Teams Services enabled me to drive targeted traffic and achieve significant ROI for clients. Through meticulous keyword research, A/B testing, and data analysis, I consistently optimized campaigns to enhance above 89% conversion rates and boosted overall performance.

At Delight Outlets, I leveraged my proficiency in Sprout Social to execute successful social media strategies that improved post engagements by 34%. Utilizing Facebook, Twitter, Instagram, and LinkedIn, I ensured an average of 41% growth in online communities through strategic content creation and regular interaction with followers.

Lear Corporation’s commitment to excellence, innovation, and sustainability aligns perfectly with my own values, and I am eager to contribute my skills and dedication to your dynamic team. Thank you for considering my application. I would welcome the opportunity to discuss my qualifications further and how I can contribute to the success of Lear Corporation. I look forward to the possibility of being a part of your esteemed organization.

Lila Dupont

Enclosures: Resume Application 2 letters of recommendation Transcript of records

Why this cover letter works

• To add icing to your digital marketing cover letter, highlight the numbers of social media engagement and community growth.

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Digital Marketing Management Cover Letter Example

Copy this text for your digital marketing management cover letter!

123 Fictional Avenue Phoenix, AZ 85001 (123) 456-7890

Noah Anderson American Express 123 Fictional Lane Phoenix, AZ 85001

Dear Mr. Anderson,

Being part of an organization that puts the well-being of its employees first is my lifelong dream. And no other place does that better than American Express. With a passion for giving the best customer service experience, I would be a terrific digital marketing manager at your esteemed institution.

At Think Fast, I developed and implemented Google Analytics-driven marketing strategies that resulted in a 63% increase in website traffic. I also employed SEMrush best practices to optimize content for search engines and improve organic rankings, leading to a 31% boost in online visibility and brand credibility.

As a lead digital content creator at Excellent Marketing Incorporation, I conducted thorough website analysis and A/B testing to identify conversion bottlenecks and implemented strategic improvements that led to a 47% increase in conversion rates. Additionally, I worked with a cross-functional team to align marketing efforts with sales goals, driving higher ROI and overall business performance.

At American Express, a company known for its commitment to innovation and excellence, I am eager to contribute my skills and expertise to drive digital marketing initiatives that will continue to elevate the brand’s presence in the market.

Thank you for considering my application. I would be delighted to discuss my qualifications further in an interview to explore how my contributions can benefit American Express.

Miguel Lopez

• Therefore, let your digital marketing manager cover letter detail your achievement metrics, such as boosting website traffic, improving conversion rates, and supporting growth in ROI.

Digital Marketing Specialist Cover Letter Example

Copy this text for your digital marketing specialist cover letter!

123 Fictional Avenue Columbus, OH 43004 (123) 456-7890

Mason Brown Bath & Body Works 123 Fictional Lane Columbus, OH 43004

Dear Mr. Brown,

Having closely followed Bath & Body Works as a brand and a customer, I am impressed by your commitment to delivering exceptional products and memorable experiences. Your company’s dedication to creativity and innovation aligns perfectly with my passion for digital marketing strategies that drive growth and engagement. I envision myself being part of your rich culture driven by customer satisfaction as a digital marketing specialist.

My hands-on experience in developing and implementing SEO strategies at TechWave Solutions led to a 31% improvement in organic search rankings, resulting in a 23% increase in online visibility. I also managed PPC campaigns across various platforms, which consistently generated high-quality leads and cut advertising costs by a 33% margin.

Furthermore, I have a proven track record of leveraging social media platforms to build a strong brand presence and foster meaningful customer engagement. At Bright Data Center, I created compelling ad content and targeted the right audience to boost engagement rates, leading to a 43% increase in conversions.

I am excited about the possibility of joining your esteemed team and contributing my skills and passion to the growth of Bath & Body Works. Thank you for considering my application. I look forward to the opportunity to contribute to the success of Bath & Body Works.

Giovanni Conti

• That would elevate your digital marketing specialist cover letter and boost your chances of getting the job.

Related cover letter examples

• Social Media
• Product Manager
• Account Manager

How to Write a Digital Marketing Cover Letter That Impresses Each Company

When creating a digital marketing strategy, one of the first steps you would take is defining your target market and researching their key pain points and needs. You should do the same when creating a cover letter . 

Review the job description so you can tailor the skills you emphasize to each company’s needs. For instance, a company looking to improve its social media promotions may be highly interested in your skills in paid social ads or influencer marketing.

Write an impactful greeting and intro for your digital marketing cover letter

Think of the opening of your cover letter like the headline and intro paragraph when you’re writing sales page copy. You want it to feel relatable to essential company needs and their mission to grab attention right away. 

If you’ve ever created personalized email marketing campaigns, you know that including someone’s name boosts open rates quite a bit. You should do the same with your cover letter and address it to the name of a specific hiring manager if you can find it in the job description or on the company website. 

What you don’t want to do is have it sound too flat and generic, like the example below where the applicant doesn’t address a specific person, relate to the company’s mission, or talk about any of the specific digital marketing skills needed on the job.  

This needs some work! 

I was excited to see your job posting for a digital marketing assistant. I recently graduated with a bachelor’s degree in marketing and believe I have the skills you’re looking for in the position.

Take a look at the opener below that does a much better job of connecting with the digital marketing role at Bath & Body Works, relating to their dedication to creativity and innovation. 

A great opener that connects with the company culture! 

Effectively promote your skills in your digital marketing cover letter’s body

In the body of your cover letter, it’s time to get into the details of how your digital marketing skills, experiences, and education have equipped you for the role. 

You know that marketing is a data-driven position with several KPIs that will be analyzed for every ad you create and proposal you come up with. Therefore, using examples with numbers whenever possible is a great idea. 

For instance, you could share examples of how you performed an overhaul on the UI of a company’s landing pages to boost average time on page by 54% and conversions by 33%. 

An excellent body paragraph with marketing KPIs! 

Reinforce your abilities with a strong closing to your digital marketing cover letter

To start your closer, try to relate back to some of the key digital marketing skills you mentioned and your passion for the company’s mission. For example, you could say you’re eager to use your social media marketing skills to help a fitness brand grow its initiative of helping others live happier and healthier lives. 

Lastly, it’s a great idea to say thank you for the hiring manager’s time and end with a light call to action, like “I look forward to hearing from you soon.” It’s the same as how you’d end any sales copy with a CTA to drive conversions. 

Take a look at the example below that doesn’t quite hit the mark since the applicant doesn’t use a CTA or relate back to details about the company’s digital marketing needs. 

Could use more details here! 

I believe my skills and passion would fit in with your team well. Thank you for considering me for the digital marketing role. 

Paige Turner

Instead, aim for a closer like the one below that shows a true passion for Lear Corporation’s innovative sustainability efforts and how the applicant will fit in with their dynamic digital marketing team. 

An excellent closer that connects to the company! 

A template for your digital marketing cover letter can help speed up the application process. It’s the same as how you may use a template for social media posts to ensure they’re well-structured. Just be sure to write a unique cover letter for each job tailored to the company’s needs. 

Try to limit your cover letter to one page. It’s similar to creating ad copy. If it’s too long, it’ll lose a hiring manager’s attention and detract from your top skills like positioning strategies or marketing analysis. 

Choosing the tone of your cover letter is like selecting the appropriate brand voice for a target audience. Review the company’s tone in the job description and try to match it to show how you’ll fit in with the company culture. 

Professional Digital Marketing Intern Cover Letter Examples for 2024

Your digital marketing intern cover letter must showcase your understanding of online advertising platforms. Demonstrate your ability to analyze and interpret digital performance metrics. Highlight your familiarity with social media marketing and content creation. Express your eagerness to learn and contribute to the team’s success.

Cover Letter Guide

Digital Marketing Intern Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Digital Marketing Intern Cover Letter

Key Takeaways

Embarking on your digital marketing intern job search, you've likely hit the stumbling block of crafting a standout cover letter. It's not just a formality or a repeat of your resume; it's your chance to captivate with a narrative of your proudest professional triumph. Remember, while formality is key, ditching the clichés will make your voice shine. And keep it concise—your story should unfold in less than a page. Let's shape that cover letter to open the door to your next opportunity.

• Personalize the greeting to address the recruiter and your introduction that fits the role;
• Follow good examples for individual roles and industries from job-winning cover letters;
• Decide on your most noteworthy achievement to stand out;
• Format, download, and submit your digital marketing intern cover letter, following the best HR practices.

Use the power of Enhancv's AI: drag and drop your digital marketing intern resume, which will swiftly be converted into your job-winning cover letter.

If the digital marketing intern isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Marketing Intern resume guide and example
• Creative Manager cover letter example
• Community Manager cover letter example
• Affiliate Marketing Manager cover letter example
• Social Media Manager cover letter example
• Digital Marketing Executive cover letter example
• Assistant Community Manager cover letter example
• Brand Marketing cover letter example
• Marketing Coordinator cover letter example
• Editor cover letter example
• Engagement Manager cover letter example

Digital Marketing Intern cover letter example

Darrel Caegan

New York, NY

+1-(234)-555-1234

[email protected]

• Emphasis on measurable achievements: The cover letter mentions specific percentages to quantify improvements, such as a 20% increase in data quality and a 30% increase in lead generation, which concretely demonstrates the candidate's impact on the company's marketing efforts.
• Relevance to the role: It is important to tailor experiences to match the job description. The mention of data analysis and the development of marketing strategies directly correlates with common responsibilities of a marketing role.
• Connection to the company's values: The cover letter aligns the candidate’s accomplishments with the company's high standards and innovative approach, showing that the candidate is not only qualified but also a cultural fit.

Five tips on formatting your digital marketing intern cover letter

Do you want to make a good impression on recruiters and, at the same time, follow the best industry advice on writing your digital marketing intern cover letter?

Make sure to include the following:

• Header and Salutation;
• Introductory paragraph;
• Body paragraph;
• Closing paragraph;
• Signature (this one is up to you).

Remember to use the same modern, simple font for your digital marketing intern cover letter as you did for your resume (e.g. Lato, Rubik, etc.)

Ensure your digital marketing intern cover letter is single-spaced and is wrapped around a one-inch margin, like in our cover letter templates .

Once completed, use our cover letter builder to export your digital marketing intern cover letter in the best format to keep your information intact - PDF.

At the end of the day, your digital marketing intern cover letter won't be assessed by the Applicant Tracker System (ATS) software, but by the recruiters. Your information should thus be legible, organized, and follow a structured logic.

The top sections on a digital marketing intern cover letter

Header: Include your full name, contact information, and the date to ensure the recruiter can easily reach out to you and confirm when the cover letter was sent, which is especially relevant in a role that requires organizational skills.

Greeting: A personalized greeting to the hiring manager demonstrates that you've done your research and are genuinely interested in the position, reflecting initiative and attention to detail needed for digital marketing.

Opening Paragraph: Introduce yourself and express explicit enthusiasm for the digital marketing field, illustrating your understanding of current marketing trends and how you can contribute to the company's success.

Body (Professional Experience and Skills): Highlight relevant experience, coursework, and specific digital marketing skills such as SEO/SEM, social media management, or content creation, to showcase your ability to support digital marketing campaigns and strategies.

Closing Paragraph: Conclude with a call to action, such as expressing eagerness to discuss how you can contribute to the team, and thank the reader for their time, showing both professionalism and your knowledge of effective marketing tactics like clear CTAs.

Key qualities recruiters search for in a candidate’s cover letter

• Proficiency in digital marketing tools (e.g., Google Analytics, SEMrush, Hootsuite): Demonstrates the technical capability to effectively monitor campaigns and understand digital trends.
• Understanding of SEO and content marketing: Shows the ability to optimize content for search engines and drive organic traffic.
• Experience with social media platforms and advertising: Indicates the intern can manage social media strategies and create content that engages with the target audience.
• Creativity and innovation in developing marketing campaigns: Recruiters look for the ability to think outside the box to capture attention and differentiate the company in the digital space.
• Data analysis skills: Suggests the intern can interpret marketing metrics to assess the performance and adjust strategies accordingly.
• Strong communication and writing skills: Essential for crafting compelling content and conveying complex information clearly, both internally and externally.

What matters most when tailoring your digital marketing intern cover letter salutation

Your digital marketing intern cover letter greeting should feel welcoming to recruiters.

Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.

If this is the first time you're contacting the recruiters, start your digital marketing intern cover letter with:

• their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
• generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Recruitment Team,
• Dear [Department] Manager,
• Dear Dr./Mr./Ms. [Last Name],
• Dear [Professional Title/Position],
• Good Afternoon [Company Name] Team,

The digital marketing intern cover letter introduction: focusing on your unique value, with a creative twist

You are not the only one wondering how to start your digital marketing intern cover letter. Those first two sentences introduce your profile and should be memorable.

No pressure.

When beginning your digital marketing intern cover letter , immediately point out the unique value of working with you. In other words, what you promise to bring to the role by using your past track record of success.

Start your digital marketing intern cover letter with a creative twist by telling a joke or stating something relatable. Select this type of introduction only if it aligns with the company culture.

Storytelling in the middle (or body) of your digital marketing intern cover letter

You've got your whole resume sorted, detailing your achievements and skills. What else can you write in your digital marketing intern cover letter ?

For starters, take the time to re-assess the job requirements and re-discover the most crucial skills and requirements (or keywords).

After making a list of these important keywords, look back on your experience to select just one of your past accomplishments.

Choose the achievement that is the most noteworthy, relevant to the role, and matches the required skills.

Use the next between three and six paragraphs to narrate how:

• you've grown your skill set, thanks to your achievement;
• you'd use the know-how you've gained in your new role;
• your accomplishment could help your potential employers grow.

Remember that recruiters don't need a retelling of your whole resume, but want to find out what makes you, you.

Closing paragraph basics: choose between a promise and a call to action

You've done all the hard work - congratulations! You've almost reached the end of your digital marketing intern cover letter .

But how do you ensure recruiters, who have read your application this far, remember you?

Most digital marketing intern professionals end their cover letter with a promise - hinting at their potential and what they plan on achieving if they're hired.

Another option would be to include a call for follow-up, where you remind recruiters that you're very interested in the opportunity (and look forward to hearing from them, soon).

Choose to close your digital marketing intern cover letter in the way that best fits your personality.

What could you write about in your digital marketing intern cover letter when you have no experience

Candidates with zero professional experience often struggle to write their digital marketing intern cover letter .

You may lack experience, but your application could still be impressive when you focus on your strengths.

Consider your most relevant talents (and/or one achievement) that align with the role and help you stand out.

Perhaps you spent every summer volunteering at your local dog pound - think of the job-relevant skills this experience taught you.

Sharing your tangible career goals is another good strategy to stand out.

Key takeaways

Winning recruiters over shouldn't be difficult if you use your digital marketing intern cover letter to tell a story that:

• Is personalized by greeting your readers and focusing on key job skills greets;
• Isn't spread all over the place, but instead focuses on one key achievement and selling your value as a professional;
• Introduces your enthusiasm for the role, passion for the job, or creativity in communication;
• Is also visually appealing - meeting the best HR practices;
• Ends with a nod to the future and how you envision your growth, as part of the company.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

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14 entry level digital marketing cover letters.

Approved by real hiring managers, these Entry Level Digital Marketing cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Entry Level Digital Marketing
• Social Media Marketing Associate
• Digital Marketing Specialist
• Digital Marketing Coordinator
• Social Media Marketing Specialist
• Alternative introductions for your cover letter
• Entry Level Digital Marketing resume examples

Entry Level Digital Marketing Cover Letter Example

Why this cover letter works in 2024, quantifiable success in internship.

Highlighting a specific accomplishment during an internship not only shows your ability to achieve results but also provides a clear example of your skills in action. This makes your application more compelling and memorable.

Data-Driven Decision Making

Emphasizing your experience with data analysis and its impact on your marketing strategy demonstrates that you understand the importance of making informed decisions in the digital marketing space. This skill is highly valued by employers.

Personal Alignment with Company Values

Expressing your excitement for the company's values shows that you've done your research and truly care about working for this specific organization. It demonstrates that you are a good cultural fit and not just applying to any company.

Concise and Grateful Closing

Ending your cover letter on a positive and appreciative note leaves a lasting impression on the reader. Keep it concise and genuine to show your enthusiasm for the role and gratitude for their consideration.

Quantify your impact

Talking about a 25% increase in conversion rates shows real impact. It helps paint a clear picture of what you achieved in your previous role. Plus, it's a hard number, and that grabs attention. Keep this in mind: quantifying your success makes your achievements more tangible and compelling.

Highlight your unique skills

You've got a knack for understanding consumer behavior and data-driven marketing strategies. That's great! But instead of just mentioning these skills, link them to specific achievements or tasks. The email marketing campaign you mentioned is a good start, but try to link it directly to your unique skills. This helps show how you put these skills into practice, and that's what employers care about.

Showcase your creative approach

Describing how you breathed life into social media accounts really shows your creative spark. It tells me that you're not just about ticking boxes; you're about creating a vibrant online presence that resonates with people.

Use concrete examples

By detailing your achievements at your internship, you're showing me that you're not just talking the talk, you understand the power of data, creativity, and testing. It highlights your ability to learn and adapt, which is crucial in the ever-evolving field of digital marketing.

Connect with the company's values

When you explain why you're drawn to Google, you're showing that you get our ethos. You're not just interested in a job, but in contributing to our mission. That sort of passion goes a long way.

End with a sincere sign-off

While it might seem minor, ending your cover letter with a simple 'Sincerely,' shows professionalism and respect. It's a small detail that can make a big difference.

Own your name

Signing off with your name, rather than something generic like 'Applicant' or 'Candidate', adds a personal touch. It makes you more memorable and shows that you're not afraid to own your accomplishments.

Connect your passion with the company's mission

Explain how the company's work excites you. This shows that you know what the company does and that your interests match their goals.

Show your digital marketing impact

Mention specific results from past projects. It's good to show exact numbers because this makes your experience real and convincing.

Highlight leadership in digital marketing

Talk about your experience leading projects or teams. This shows you can handle responsibility and drive initiatives forward.

Express enthusiasm for the role

Clearly state why you want to work at the company. This shows you're not just looking for any job, but you're interested in this particular role and company.

Close with a strong call to action

Finish by saying you're looking forward to discussing how you can help the company. This is polite and shows you're eager to move to the next step.

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Connect personal interests to the job

Share how your personal interests led you to this field. It makes your application memorable.

Showcase your campaign success

Describe a successful project with results. It proves you can do the job well.

Demonstrate tool proficiency

Mention the tools you use. It shows you are ready to start working without much training.

Express passion for storytelling

Talk about your desire to help businesses. It shows you care about your work and its impact.

Reiterate your fit for the role

End by saying why you’re right for the job. It leaves a strong final impression.

Show your enthusiasm for the digital marketing role

It's important to communicate your genuine interest in both the position and the company. When you express excitement about the role and admiration for the company, it sets a positive tone for your application.

Highlight relevant experience in digital marketing

Detailing your hands-on experience, especially with measurable outcomes, showcases your ability to contribute effectively to the team. It tells me you're not just familiar with digital marketing tactics but also effective in applying them.

Align your goals with the company’s mission

Showing that your professional aspirations align with the company’s goals demonstrates that you’ve done your homework and see yourself as part of their team. It suggests a mutual benefit in your hiring.

Express eagerness for a collaborative interview

Ending your cover letter by inviting further discussion about your fit for the role indicates your openness to dialogue. This proactive approach is appealing, as it shows you're eager to contribute and integrate into the team.

Social Media Marketing Associate Cover Letter Example

Showcase your growth.

Whoa, a 30% growth in followers and 20% increase in engagement? That's quite the achievement! Your ability to grow and engage a community is instantly clear. This is exactly the kind of detail that'll make employers sit up and take notice. So, always make sure to showcase your growth in tangible, measurable terms.

Mention your distinctive combination of skills

Creativity, analytical thinking, a deep understanding of social media trends – that's a potent mix. Employers love to see that. But remember, it's not enough to just list off these skills. Tell a story around them. How did these skills help you pioneer an influencer marketing campaign? Show, don't tell.

Express your enthusiasm

Ending your cover letter by expressing your passion for social media and eagerness to bring your expertise to Facebook shows genuine enthusiasm. Employers appreciate candidates who are excited about their work, as they're likely to be more engaged and committed. However, avoid sounding desperate - maintain a sense of professionalism while expressing your excitement.

Digital Marketing Specialist Cover Letter Example

Highlight your understanding of data.

Presenting yourself as a storyteller guided by data shows that you're both creative and analytical. You understand that in digital marketing, data isn't just numbers; it's insights that drive strategy.

Demonstrate the impact of your work

By detailing the success of your user-generated content campaign, you're not just showing off your creativity, but also your ability to create meaningful connections with your audience. This shows you're capable of building strong customer relationships, a crucial skill in any marketing role.

Align with the company's mission

Linking your skills to Spotify's mission of fostering human creativity shows that you understand what we're about. It also highlights your passion for connecting people, which is exactly what we're looking for in a digital marketing specialist.

Choose a warm closing

'Warmest regards,' is a friendly, authentic sign-off that matches the tone of your cover letter. It's a small touch, but it adds to the overall impression that you're a warm, personable candidate.

Put your name on it

Signing your name at the end of your cover letter shows accountability. It's a small thing, but it's a clear signal that you stand by what you've said.

Show your passion for the digital marketing field

Mentioning your long-term use of Mailchimp and admiration for the company highlights your genuine interest and enthusiasm for the role. This shows you're not just looking for any job, but you're eager to bring your skills to a team you truly believe in.

Highlight your desire to join their team

Expressing excitement about working with Mailchimp's team shows that you value collaboration and are motivated by the chance to learn from and contribute to a group of skilled professionals. This aligns well with the collaborative nature of most digital marketing roles.

End with a strong call to action

Closing your cover letter by expressing a desire to discuss how you can contribute to the company's success invites the hiring manager to take the next step. It's a proactive approach that shows you're ready to be an active participant in their team.

Digital Marketing Coordinator Cover Letter Example

Match your admiration with the company's vision.

Start by saying why you admire the company. This shows you value what they do and see yourself contributing to their mission.

Analyze and report for improvement

Describe how you used data to make projects better. This shows you're not just doing tasks but also thinking about how to improve results.

Blend creativity with analytics

Explain how you use both creative and analytical skills. This is important in digital marketing, where you need to be creative but also make decisions based on data.

Value innovation in your work

Share why you're drawn to the company's innovative spirit. This shows you're forward-thinking and excited about contributing to new solutions.

End with gratitude and readiness

Finish by thanking them and saying you're ready to discuss your fit. This is respectful and shows you're proactive about the opportunity.

Share what inspires you in digital marketing

Talking about a campaign that impressed you reveals your ability to recognize creative excellence. This shows you have a high standard for your work, important for a digital marketing coordinator.

Demonstrate your impact with metrics

By sharing specific achievements, such as improving email campaign metrics, you give a clear picture of how you can contribute to company goals, a desirable trait in a digital marketing coordinator.

Convey excitement for creative teamwork

Expressing eagerness to join a team that values innovation highlights your collaborative spirit and readiness to contribute to groundbreaking projects.

End on a note of eagerness and alignment

A thank you note that reiterates your interest and how your skills align with the company’s vision can make your application memorable and persuasive.

Professional sign-off

A formal yet warm sign-off can leave a positive last impression, making your application stand out in a competitive field.

Connect your admiration for the company to your application

Starting your cover letter by mentioning your respect and appreciation for the company's philosophy makes your application stand out. It shows you're not just looking for any job, but specifically aiming to be part of their culture and success.

Emphasize your passion for data-driven marketing

When you talk about what excites you regarding the opportunity, especially your alignment with the company's approach to marketing, it signals that you're a good cultural and operational fit for the team.

Invite discussion on your potential contribution

Closing your letter with an invitation to discuss how you can contribute to the company's objectives highlights your proactive attitude. It also subtly suggests confidence in your ability to make a positive impact on their digital marketing initiatives.

Social Media Marketing Specialist Cover Letter Example

Show genuine interest in the company.

Show you know and like the company. It makes it clear you want this job, not just any job.

Include specific achievements

Talk about your past success with numbers. It helps me see how you can help our company grow.

Highlight a mix of skills for digital marketing

Share how you use your passion and skills together. This shows you can think and create strategies that work.

Match your values with the company’s

Explain why you like the company’s culture. It shows you will fit in with the team.

Ask for a chance to talk more. It shows you are eager and ready to contribute.

Highlight industry innovations in your cover letter

Mentioning a specific tool or feature that changed your work approach shows you stay updated with industry trends. This can make you an appealing candidate for a social media marketing specialist role.

Show your social media campaign success

Describing a successful campaign you led, particularly with quantifiable results, demonstrates your ability to execute strategies that deliver real outcomes, a crucial trait for a social media marketing specialist.

Express your passion for the role

When you talk about what draws you to the job, it helps the hiring manager see your genuine interest and ensures a good fit for their team of passionate professionals.

Invite further discussion in your closing

A polite and proactive closing statement can encourage a hiring manager to engage in a deeper conversation about how you can contribute to their company's goals.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Entry Level Digital Marketing Roles

• Digital Marketing Analyst Cover Letter Guide
• Digital Marketing Coordinator Cover Letter Guide
• Digital Marketing Director Cover Letter Guide
• Digital Marketing Intern Cover Letter Guide
• Digital Marketing Manager Cover Letter Guide
• Digital Marketing Specialist Cover Letter Guide
• Digital Marketing Strategist Cover Letter Guide
• Entry Level Digital Marketing Cover Letter Guide
• Marketing Director Cover Letter Guide
• Senior Digital Marketing Manager Cover Letter Guide

Other Marketing Cover Letters

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Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

Digital Marketing cover letter examples

As a digital marketing professional, you understand the importance of branding, but can you effectively sell yourself on your cover letter?

If you need a little help showcasing your skills and experience, you’ve come to the right place.

In the guide below, we’ve put together some of our top tips, as well as some digital marketing cover letters to inspire your own.

CV templates 

Digital Marketing cover letter example 1

Digital Marketing cover letter example 2

Digital Marketing cover letter example 3

These 3 Digital Marketing cover letter examples will provide you with some good ideas on how to format a cover letter, along with the type of message you should be trying to put across to recruiters .

To further understand exactly how you can write a cover letter that will get you noticed, check out our further guidance.

How to write a Digital Marketing cover letter

Here’s how to write your own winning Digital Marketing cover letter

Write your cover letter in the body of an email/message

When you send a cover letter with a job application, you should always write your message into the body of your email – or the body of the messaging system if you are sending via a job website.

Why do this?

Simply because you want to get your message seen as soon as the recruiter opens your application.

If you attach the cover letter as a separate item, this means the recipient will have to open it before they can read it – slowing down the process and potentially causing frustration along the way.

So, write your cover note in the body of your email/message to ensure you make an instant connection with the reader.

Start with a friendly greeting

To kick your cover letter off, start with a friendly greeting to build rapport with the recruiter instantly.

Your greeting should be personable but professional. Not too casual, but not too formal either

Go with something like…

• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid old-fashioned greetings like “Dear sir/madam ” unless applying to very formal companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you’ve opened up the cover letter with a warm greeting to start building a relationship, it is time to identify which role you want to apply for.

Recruiters are often managing multiple vacancies, so you need to ensure you apply to the correct one.

Be very specific and use a reference number if you can find one.

• I am interested in applying for the position of *Digital Marketing role* with your company.
• I would like to apply for the role of Sales assistant (Ref: 406f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for a junior project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The main purpose of your cover letter is to excite recruiters and make them eager to open your CV. And you achieve this by quickly demonstrating your suitability to the job you are applying for.

Take a look at the job adverts you are applying for, and make note of the most important skills being asked for.

Then, when you write your cover letter, make your suitability the focal point.

Explain how you meet the candidate requirements fully, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider your application.

Keep it short and sharp

It is best to keep your cover letter brief if you want to ensure you hold the attention of busy recruiters and hiring managers. A lengthy cover letter will probably not get read in full, so keep yours to around 3-6 sentences and save the real detail for your CV.

Remember the purpose of your cover letter is to quickly get recruiters to notice you and encourage them to open your CV, so it only needs to include the highlights of your experience.

Sign off professionally

To round of your CV, you should sign off with a professional signature.

This will give your cover letter a slick appearance and also give the recruiter all of the necessary contact information they need to get in touch with you.

The information to add should include:

• A friendly sign off – e.g. “Kindest regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network –  e.g. LinkedIn

Here is an example signature;

Warm regards,

Jill North IT Project Manager 078837437373 [email protected] LinkedIn

Quick tip: To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate documents that you could copy in.

What to include in your Digital Marketing cover letter

Here’s what kind of content you should include in your Digital Marketing cover letter…

The exact info will obviously depend on your industry and experience level, but these are the essentials.

• Your relevant experience – Where have you worked and what type of jobs have you held?
• Your qualifications – Let recruiters know about your highest level of qualification to show them you have the credentials for the job.
• The impact you have made – Show how your actions have made a positive impact on previous employers; perhaps you’ve saved them money or helped them to acquire new customers?
• Your reasons for moving – Hiring managers will want to know why you are leaving your current or previous role, so give them a brief explanation.
• Your availability – When can you start a new job ? Recruiters will want to know how soon they can get you on board.

Don’t forget to tailor these points to the requirements of the job advert for best results.

Digital Marketing cover letter templates

Copy and paste these Digital Marketing cover letter templates to get a head start on your own.

I hope you’re well. I am interested in applying for the Senior Digital Marketing Manager role at Lipsy London. With a proven track record of driving successful campaigns and a deep understanding of the ever-evolving online landscape, I am keen on bringing my leadership to your forward-thinking company.

I obtained a BSc (Hons) in Marketing from the University of Manchester in 2009 and possess 10+ years of experience as a Digital Marketing Manager at Future Ltd, which has enabled me to leverage data-driven strategies and implement techniques that increase brand awareness, generate high-quality leads, acquire new customers, and boost revenues.

During my time at Future Ltd I have several notable achievements, such as lowering the cost per acquisition by 20% through optimising advertising campaigns, as well as creating SEO strategies which improved web traffic by 48%. Furthermore, I captured 5% market share within one year due to driving the launch of new products.

I welcome the opportunity to discuss how my skills and experience align with your needs of during an interview. I have attached my CV, which provides further details of my qualifications and achievements.

Kind regards

Benjamin Grooves ¦ 07777777777 ¦ [email protected]

Hello Raymond

I am writing to express my keen interest in the Digital Marketing Coordinator position at French Selection UK. As a motivated professional, I am excited about the opportunity to contribute my skills and experience to facilitate growth and make a significant impact on your campaign initiatives.

My journey began when I earned a bachelor’s degree in marketing from the University of London, with a focus on analytics. Since then, I have accrued 7 years of experience working with diverse clientele and industries, where I honed my expertise in optimising online presence and enhancing brand visibility.

My passion for remaining updated on the latest digital marketing trends and technologies has enabled me to devise strategies that deliver tangible results. In my current role as a Digital Marketing Specialist at BMS Ltd, I developed SEO agendas that increased organic web traffic by 52% and achieved a 25% boost in lead generation due to revamping landing pages. I also created social media content plans which bolstered engagement by 45% within a 6-month period.

Thank you for considering my application, and I hope to hear from you so we can discuss my skills and other achievements in greater detail at interview.

Justin Thomas ¦ 07777777777 ¦ [email protected]

I hope you’re well. I am writing to you regarding the Digital Marketing Assistant position advertised by Omaze on Indeed.

Having recently completed my BSc in Marketing, I am thrilled to embark on a career in digital marketing. Throughout my academic journey, I gained a solid foundation in social media management, content creation, email marketing, and data analysis. I am well-versed in various tools and platforms, including Google Analytics, Hootsuite, Mailchimp, and Canva. Furthermore, I had the chance to work on several projects during a one-year internship at Kenny Wax Ltd.

During my internship I successfully implemented a content schedule that led to a 15% rise in engagement on Facebook and Instagram, alongside supporting email campaigns that exceeded average open rate by 25% and composing blog posts that attracted 5K monthly organic website visitors.

I look forward to the opportunity of leveraging my competencies to support your dynamic team’s campaign objectives and would be grateful for the opportunity to further discuss my qualifications and competencies in a formal interview. Please find my contact information below, and I am available for interview at your earliest convenience.

Patricia Greenwood ¦ 07777777777 ¦ [email protected]

Writing an impressive cover letter is a crucial step in landing a Digital Marketing job, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!

Fresher Digital Marketing Cover Letter Example

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Start your Fresher Digital Marketing cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and express your interest in the digital marketing position. Briefly mention your educational background related to digital marketing and any relevant internships or projects you have completed. Highlight your passion for digital marketing and your eagerness to learn and grow in this field. For example, "Dear [Hiring Manager's Name], I am excited to apply for the Digital Marketing position at [Company's Name]. As a recent graduate in Digital Marketing from [Your University's Name], I have gained hands-on experience in SEO, content marketing, and social media campaigns during my internship at [Previous Company's Name]. I am passionate about leveraging digital platforms to drive brand awareness and customer engagement."

The best way for Fresher Digital Marketings to end a cover letter is by expressing enthusiasm for the opportunity, summarizing their qualifications, and inviting the hiring manager to take the next step. For example, "I am excited about the opportunity to bring my unique blend of skills and experience to your team. I am confident that my knowledge of digital marketing strategies and my ability to work in a fast-paced environment make me a strong candidate for this role. I look forward to the possibility of discussing my application with you further." This ending is assertive, shows eagerness, and encourages the hiring manager to move forward with the application process. Always remember to thank the reader for their time and consideration.

Fresher Digital Marketers should include the following elements in their cover letter: 1. Contact Information: Start with your name, address, phone number, and email address. If you have a professional online presence relevant to the job, like a LinkedIn profile or a digital marketing blog, include those links as well. 2. Salutation: Address the hiring manager directly if you know their name. If not, use a general salutation like "Dear Hiring Manager." 3. Introduction: Briefly introduce yourself and mention the role you're applying for. 4. Skills and Qualifications: Highlight your skills and qualifications that are relevant to the job. As a fresher, you may not have a lot of work experience, but you can mention any relevant coursework, internships, or projects that you've completed. 5. Knowledge about the Company: Show that you've done your research about the company and the industry. Mention why you're interested in working for them and how you can contribute to their goals. 6. Call to Action: Conclude your letter by thanking the hiring manager for their time and expressing your interest in further discussing your qualifications. 7. Signature: End with your name and a professional closing like "Sincerely" or "Best regards." Remember, your cover letter should complement your resume, not duplicate it. It's your chance to tell a story about who you are, showcase your communication skills, and demonstrate your knowledge about the company and the industry.

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