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Public Relations Dissertation Topics

Published by Grace Graffin at January 4th, 2023 , Revised On May 3, 2024

Public relations is a communication process that builds a positive relationship between an organisation and its audience. In other words, a public relations professional is responsible for using strategic communication to build a positive image of an organisation or individual through unpaid and earned means. The earned channels leveraged to build a positive image include news and press, media outreach, and social media engagements.

Public relations is a lot different from advertising and is much more difficult, too. Using unpaid means and earned channels for image building is more difficult than employing paid methodologies for creating brand awareness and image.

Given its high importance for a company, a public relations professional has to be the master of his job. Choosing public relations as a career is deemed as a very excellent choice, as its demand and importance are gaining importance day by day.

You might have approached or just entered your final year of the public relations degree and may be required to start working on the dissertation. If that is the case, you may be quite nervous and slightly clueless as to where to begin your work. the entire process starts with choosing a topic that is worthy of being discussed. If you are struggling to select the right topic for your public relations dissertation , here are a few topics along with their research aims for your guidance.

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Topic 1: Investigating the role of target marketing through public relations while confronting the increasing competition in digital marketing.

Research Aim: The research examines the significance of target marketing with the help of public relations while dealing with the rising competition in digital marketing.

Objectives:

• To identify the use of public relations strategies for target marketing practices.
• To analyse the way companies use PR strategies for target marketing to gain competitive advantages in digital marketing activities.
• To suggest ideas about how PR strategies can be used in a better way for target marketing thereby confronting competition in digital marketing.

Topic 2: Examining the role of different PR tools in improving relations between brands and customers – a study on the usefulness of newsletters.

Research Aim: The research aims to identify and assess the usefulness of different PR tools to improve the relationship between brands and customers. For analysing PR tools, this study will specifically focus on the use of newsletters.

• To identify different PR tools and analyse their importance in marketing, especially newsletters.
• To investigate the role of newsletters as a PR tool in improving relations between brands and customers.
• To recommend strategies about how newsletters can be used more strategically to improve relations between brands and customers.

Topic 3: A study on the impact of the rising demand and trend of digital marketing on the radical changes in public relations strategies.

Research Aim: The research aim is to carry out a detailed discussion on the impacts of the growing demands and ongoing trend of digital marketing on the radical changes in public relations strategies in the modern age.

• To describe how demand for digital marketing is increasing and the way it is becoming an important trend.
• To examine how changes in PR strategies are driven by the trend of digital marketing and rising demands for advanced marketing practices.
• To provide recommendations for advancing the PR strategies to respond to the increasing demands of digital marketing.

Topic 4: The impact of paid PR on the brand penetration of UK based tech startups through their social media platforms

Research Aim: The research aim evaluates the impact of paid PR on the brand penetration of UK-based tech startups through their social media platforms

• To shed light on the concept of brand penetration and paid PR
• To examine the significance of brand penetration and paid PR in UK-based tech startups
• To analyse how brand penetration of UK-based tech startups has been impacted by paid PR through their social media platforms

Topic 5: An investigation into the different ways paid PR is impacting the workforce and productivity of the UK-based SMEs

Research Aim: The research aim concentrates on the different ways paid PR is impacting the workforce and productivity of UK-based SMEs.

• To examine the concept of paid PR and its importance in SMEs
• To identify different ways through which the workforce and productivity of the UK-based SMEs can be improved
• To evaluate how paid PR in different ways is impacting the workforce and productivity of UK-based SMEs

Topic 6: Impact of social media on public relations strategies

Research Aim: Even since social media was invented, it has changed the patterns of communication in regular and corporate settings. Social media has inevitably changed how organisations interact with their audience since they are ensuring their presence on relevant platforms.

The main aim of the research will be to identify how social media has affected traditional public relations strategies.

Topic 7: The relationship between public relations and inbound marketing

Research Aim:  Inbound marketing uses multiple marketing tools and techniques such as content marketing, blogs, and social media to create brand awareness and attract new business. Inbound marketing aims to build a relationship of goodwill with the customers, consumers, and prospects which somehow relates to public relations.

The aim of the research is to identify how(if ) public relations and inbound marketing are related to each other by tracing their overlapping characteristics.

Topic 8: Can Public relations and advertising go hand in hand

Research Aim:  Most people confuse public relations for advertising, although they are two separate strategies employed to achieve similar goals for a business. In that regard, it is important to identify if public relations and advertising can go hand in hand and what outcomes they may cause.

Topic 9: Public relations and artificial intelligence

Research Aim:  The future belongs to artificial intelligence. Artificial intelligence refers to technology   that can imitate human cognitive abilities and thus perform tasks that are ascribed to humans. Since artificial intelligence is going to take over, it already has, and it will change the operation of public relations. The responses and communication generated by public relations professionals will be generated by bots geared toward artificial intelligence.

The target of the research will be identifying how and in what capacity artificial intelligence will modify the practice of public relations.

Topic 10: Differences between traditional vs modern public relation practices

Research Aim: The aim of the research will be to compare and contrast the conventional and modern practices of public relations. The researcher will evaluate the key practices employed and the channels selected today versus a couple of decades ago and highlight the key differences. The researcher can identify as many variables as possible to perform a clear and broad comparison between both strategies.

Topic 11: The evolution of the PR agency model

Research Aim: The PR agency model today is not the same as what it used to be a couple of years ago. The researcher will study and evaluate the evolution process of the PR agency model and key changes that have occurred over the period.

Topic 12: Significance of public relations for social media influencers

Research Aim:  Social media influencers are gaining more importance as their influencer marketing is reaching new heights. While they play a significant role in helping brands achieve their marketing goals, they need to build public relations to keep themselves relevant, credible, and valuable to a particular niche. The aim of the research will be to identify how it is important for social media influencers to strengthen their PR strategies.

Topic 13: positive public relations- case study

Research Aim: Public relations is perceived with a negative connotation in general, although it is not like that. The aim of the research is to study and highlight positive public relations through different case studies. The researcher can choose very immediate examples or global examples.

Topic 14: public relations strategy employed by brands in the pandemic

Research Aim: While the pandemic was a shocking situation for all of us, the brands were having multiple problems in terms of managing health as well as the economic crisis at the time. During the pandemic, different responses from different brands were noted, which was a part of the public relations policy. The aim of the research is to identify how brands were able to execute their public relations strategy.

Topic 15: Public relations as an instrument to increase ROI

Research Aim: The main goal of public relations is to increase brand awareness, promote goodwill, and increase demand. The aim of the research is to identify if a public relations campaign can be oriented to increase the ROI and, if it does, How.

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Also Read: Civil Engineering Dissertation Topics

Topic 16: Effectiveness of public relations in the health sector- case study

Research Aim: Public relations is only associated with businesses, politics, and media, but it can be used for just every sector. The research will identify how necessary public relations are and how effective they can be for the health sector by conducting a case study.

Topic 17: Uses and abuses of public relations

Research Aim:  Although public relations strategies are useful and important, they have flaws of their own kind. The flaws lie in how the strategy is prepared and executed and the goals it aims to target.

The aim of the research will be to identify and analyse the uses and abuses of public relations. The researcher can evaluate in what ways public relations can be useful and in what ways they cannot.

Topic 18: Importance of public relations for political parties in the age of technology

Research Aim: The political parties rely on public relations to establish a relationship of goodwill and create a good image in front of the public. With the advent of social media, political parties have to be extra conscious as one act can ruin their established credibility. The study will aim to find out how it has become more important than ever for political parties to focus on public relations for their own benefit.

Also Read: Politics Dissertation Topics

Topic 19: Public relations and journalism

Research Aim:  The aim of the research is to identify how public relations is important in journalism and vice versa. The research will also identify the key similarities between public relations and journalism. The researcher can also point out to what extent public relations is misused by political leaders to influence journalism.

Also Read: Media Dissertation Topics

Topic 20: How PR programs have affected the government plans and decisions around the world

Research Aim: The research will analyse and evaluate how public relations programs run by state heads or governments have affected their decisions and plans. The researcher can take the example of successful and unsuccessful PR campaigns and their impact, respectively.

Topic 21: How technology has changed the strategies of public relations

Research Aim: The research will evaluate and figure out the changes that occurred to public relations strategies due to the technology. The researcher can evaluate the impact of different technologies to understand the impact.

Topic 22: Whistleblowers and public relations

Research Aim:  Whistleblowers are individuals responsible for reporting any wrongdoings that may cause a threat to society to those in authority to rectify them. The whistleblowers thus play an important role in helping public leaders in improving public relations. The aim of the research would be to find out the wide-ranging benefits of whistleblowers for making effective public relations plans.

Topic 23: Trends in advertising and public relations to look forward to

Research Aim: The aim of the research is to find out the trends in advertising and public relations today and in the future. The research will also find the potential of each trend to evaluate how long it is expected to remain relevant in their respective fields.

Topic 24: Importance of strategic communication in PR

Research Aim: Communication is the key tool of PR. The research will find the definition of strategic communication. It will also identify and explore the importance of strategic communication in PR and the ways to improve it.

Topic 25: Tourism and public relations

Research Aim:  The aim of the research is to identify the importance of public relations for tourism sectors for enhancing tourism. Tourism is not something about the tourists and destination, but it is a major government sector that can help economic growth if focused on it . It will analyse and evaluate the key elements essential for fostering tourism that is possible with public relations.

List of New & Trending Dissertation Topics on Public Relations

• A Case Study Analysis on the Role of Public Relations in Crisis Management
• The Influence of Social Media on Public Relations Strategies.
• Corporate Social Responsibility and Its Impact on Public Relations Practices.
• The Use of Influencers in Contemporary Public Relations Campaigns.
• Challenges and Solutions of Public Relations Ethics in the Digital Age
• The Effectiveness of Storytelling in Public Relations Campaigns.
• Campaign Strategies in Public Relations and Political Communication.
• Stakeholder Engagement Strategies in Public Relations
• The Role of Emotional Appeal in Public Relations Messaging.
• The Impact of Culture on International Public Relations Campaigns.
• The Role of Public Relations in Influencing Public Policy.
• Social Justice and Advocacy Campaigns in Public Relations.
• Employee Engagement in Internal Public Relations Communications.
• The Influence of Visual Communication in Public Relations.
• Globalisation and Localisation in Public Relations Campaigns.
• The Role of Public Relations in Building Trust in Financial Institutions.
• The Role of Emotion in Public Relations Crisis Communication.
• Public Relations Strategies for Startups and Small Businesses.
• The Influence of Generation Z on Public Relations Practices.

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How to find public relations dissertation topics.

To discover public relations dissertation topics:

• Examine recent PR challenges.
• Investigate industry trends.
• Analyse PR strategies’ effectiveness.
• Explore ethics and social media’s role.
• Consider cross-cultural PR issues.
• Select a topic aligning with your passion and career objectives.

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Public Relations Dissertation Topics (26 Examples) For Research

Mark Aug 15, 2021 Aug 16, 2021 Public Relations No Comments

Public relation is a practice of deliberately managing the spread of information between the organization and the public. The ability of a company to relate to the public has an impact on its reputation and position. We have listed down some of the most impressive public relations dissertation topics that you can practice on. The […]

Public relation is a practice of deliberately managing the spread of information between the organization and the public. The ability of a company to relate to the public has an impact on its reputation and position. We have listed down some of the most impressive public relations dissertation topics that you can practice on.

A list Of Public Relations Dissertation Topics

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This research library is a database of all the public relations research conducted by the Institute for Public Relations segmented by topic area. IPR research focuses on a number of key topics that matter to the profession. IPR’s work is distinguished through its five  IPR Commission/Centers of Excellence.

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Who is Getting the Most Coverage during NBC Olympic Prime-Time?

This summary is provided by the IPR Center for Diversity, Equity and Inclusion Dr. Roxanne Coche and Dr. C.A. Tuggle analyzed how NBC’s prime time coverage

Who do Americans Look to for Election Information?

The Bipartisan Policy Center examined who the public trusts to deliver information about how to vote, election administration, and election results. A survey of over

The Key Role of Internal Communication for DEI in Italy

Diversity, equity, and inclusion (DE&I) is a key issue in modern business practices and has been viewed through various disciplinary lenses. In a corporate setting,

Public Relations: Theses & Dissertations

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Public Relations Dissertation Topics

Pr and social media dissertation topics, public relations in practice, future of public relations.

The public relations have moved their focus from traditional media such as print and radio to online, and especially to social media platforms from Facebook and Twitter to the latest favourite, Instagram. The key reason for this shift is the exponential rise in the consumption of social media by people. This section explores how the PR landscape is changing as a result of this and how it needs to adapt in order to become influential on these social media platforms.

• To study the changes in public relations campaigns on social media as compared to traditional media.
• To analyse the key factors for evaluating campaign success of online Public Relations on Instagram and Facebook.
• To evaluate the effectiveness of influencers as a public relations tool on social media platforms.
• A case study to evaluate how influencers built their own brand using social media as a PR tool.
• To decipher the ROI for social media PR campaigns.
• To determine the marketing and PR skills required by the new professionals in conducting successful PR campaign using social media.
• To derive key determinants of crisis and reputation management on social media.
• To study how mobile-based consumption of social media is affecting the PR activities of major brands.
• Rise of social media based public relations: A case study of UAE/Saudi Arabia/Qatar (any Middle Eastern country).
• Paid PR: How can SMEs (small and medium enterprises) achieve brand penetration on social media using paid PR?

This section deals with the challenges faced by the PR industry today as well as the challenges it needs to overcome or the areas in which it can create a real impact in a society and the role it can play in achieving this.

• A case study to understand if public relations is still a male-dominated profession and what needs to be done to promote gender equality.
• A study to analyse the extent of participation of a PR professional in creating marketing and branding strategy.
• A study to evaluate if the digital media shift of the PR by major brands reduced the inequality and increased inclusivity of people.
• To study the impact of public relations campaigns on the perceived service quality of hospitality businesses.
• To understand the effectiveness of traditional media, mainly television as a PR tool in 21st Century.
• A study of brands that have failed to switch their PR to digital and social media and suffered their brand reputation and identity.
• To evaluate the lack of effectiveness and determinants of failure of UK government regarding the COVID-19 pandemic.

The move from print and television to digital happened a few years ago and changed the dimensions of public relations for ever. Now, with the pandemic, and the need to work from home, there has been an unprecedented rise in the OTT platforms such as Netflix, Amazon, Disney Plus and so on. These platforms are now considered to be the future of PR. This section explores research topic relating to this exciting new PR opportunity.

• Are the OTT platforms the latest PR tools? A case of Netflix and how it can be used as a PR tool.
• The case of how Hotstar, a local OTT platform, changed PR landscape in India.
• How online platform users are creating ‘fake news’ and damaging the reputation of brands.
• The role of digital PR in impacting political decision making and elections: Case of US elections of 2016 and 2020.
• To determine the use of social media as a political tool by political parties in the US and UK.
• To evaluate the steps taken by digital platforms to stop fake news that can damage reputation, incite violence, or create a false narrative: A case study of Twitter.
• A study to understand the role big data can play in shaping the future public relations campaigns.
• An explorative study to understand if public relations using digital media have lost moral and ethical values.
• To study the measurement of engagement in public relations campaigns online.
• To evaluate the ‘grey areas’ in digital PR and evaluate their impact on public perception of brands.
• To understand how the best brands are using PR mix to maximize the engagement with their target markets: A case study of Nike.
• What will be the future of public relations after pandemic and fake news? An explorative study.
• To explore the role of digital media platforms in bringing social change by using them as public relations tools.

Research Methods in Advertising and Public Relations

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This guide's co-authorship has been compiled and edited by SU Libraries Graduate Student Assistant, Abdulrahman Alzahrani - SU School of Information Studies, SU Libraries Graduate Student Assistant, Sharanya Kanwar - SU School of Education,  and Michael Pasqualoni - Newhouse School Librarian, SU Libraries, Department of Research & Scholarship, Subject Instruction Team

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Faculty or students can use this brief survey form to suggest additions or edits to either the advertising or PR related subpages of this guide. If you encounter broken links, please note those on the section of the form for "other feedback," or email Newhouse School Librarian, Michael Pasqualoni

Public Relations - Research Methods

The pages within this guide contain a cross section of book titles, articles, dissertations, databases and additional SU Libraries guides to consider when exploring research methodologies in public relations SUMMON search tip:  Use  Summon's advanced search screen , to uncover additional sources like those highlighted below.  Enter the phrase "public relations" as a "subject terms" search word - and combine that search query with an AND and an additional "subject term" search word or phrase, such as:

• Methodology
• "Research Design"
• "Research Methods"
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• Qualitative
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• Articles and Dissertations

A brief sampling of scholarly articles and doctoral dissertations covering research methodologies in public relations. Use the Scopus database to retrieve references for subsequently published articles or book chapters that cite these references. If a reference below resides in Scopus, click on "SULinks" or "view at publisher" to arrive at full text for that source. If neither brings up the full source, manually verify whether SU has access to the journal title containing the article using the journals A to Z list , or if a book chapter, an advanced 'title' search for the title of the book using Summon .

• Abdullah, Z. (2012). Improving educational and professional standards of public relations professionalism: Towards a mixed methods research approach .  International Journal of Multiple Research Approaches,  6 (2), 109-124.
• Fussell Sisco, H. K. (2008).  Crisis communication and nonprofit public relations: A mixed-methods investigation   (Order No. 3332243). Available from ProQuest Dissertations & Theses Global. (304458377). 
• Golitsynskiy, S. (2013).  Computational methods applied to mass communication research: The case of press release content in news media   (Order No. 3600003). Available from ProQuest Dissertations & Theses Global. (1465060062).
• Johnson, T. L. (2014).  A Mixed Methods Approach of Communication Campaign Development and Assessment: Identifying the Needs of an Audience and Determining the Value in Evaluation   (Order No. 1562641). Available from ProQuest Dissertations & Theses Global. (1566477823).
• Meadows, C. & Meadows III, C.W. (2014).  The history of academic research in public relations: Tracking research trends over nearly four decades .  Public Relations Review , 40 (5), pp. 871-873.
• Page, T.G., Capizzo, L.W. (2021).  From “an open field” to established “waves”: Public relations scholarship through the lens of Public Relations Review .  Public Relations Review , 47 (5), art. No. 102115.
• Pasadeos, Y., Lamme, M. O., Gower, K., & Tian, S. (2011). A methodological evaluation of public relations research .  Public Relations Review,  37 (2), 163-165.
• Reber, B.H., Cameron, G.T. (2003).  Measuring contingencies: Using scales to measure public relations practitioner limits to accommodation .  Journalism and Mass Communication Quarterly , 80 (2), pp. 431-446.
• Rotarius, T., Wan, T. T. H., & Liberman, A. (2007). A typology of health marketing research methods-combining public relations methods with organizational concern .  Health Marketing Quarterly,  24 (3-4), 201-211
• Satterfield, J. R. (2013).  Public Relations Methods and Corporate Image Outcomes   (Order No. 3549025). Available from ProQuest Dissertations & Theses Global. (1283088268). 
• Thompson, J.R., Burke, J.G. (2020).  Increasing community participation in public health research: Applications for concept mapping methodology .)  Progress in Community Health Partnerships: Research, Education, and Action , 14 (2), pp. 243-250.
• Toledano, M. (2017). Emergent methods: Using netnography in public relations research .  Public Relations Review,  43 (3), 597-604.

Here are links to additional SU Libraries research guides potentially useful to researchers in public relations

• Public Relations Resources
• Business Information Guide
• Numeric Data Resources
• Video Guide

A sampling of licensed Syracuse University Libraries databases often helpful for researchers in public relations

See also:  Databases A-Z: Business & Entrepreneurship   and   Databases A-Z:  Communication

• SAGE Research Methods Online Sage Research Methods Online (SRMO) provides access to information about research methods compiled from a variety of Sage publications, including books/handbooks, articles, and the “Little Green Book” series, Quantitative Applications in the Social Sciences. SRMO is searchable and browsable by author, and it includes a methods map, as well as video tutorials. Results can be refined to focus on disciplines such as 'political science,' 'geography,' 'economics' or 'history.'
• SAGE Research Methods Cases Teaching cases in which a variety of research methods are used in a number of social sciences subject areas. Cases are incorporated into SAGE Research Methods Online.
• ABI/INFORM Collection Index and abstracts to publications in business, management, and news, as well as reports and working papers; includes some full text.
• Business Source Elite Business and economics journals and magazine articles, many with full text, including content from the Harvard Business Review.
• Emerald Insight Journals covering library and information science, and management, as well as other subject areas.
• SAGE Journals Online Journals published by Sage in numerous disciplines, including health, management, sociology, psychology and communications. Includes the archive of the Institute of Mechanical Engineers (IMechE).
• Taylor & Francis Online Journals Journals covering humanities, behavioral sciences, business, economics, education, engineering, the environment, language, literature, physical sciences, politics/international relations, social sciences, and more.
• Communication Source Abstracts of publications covering advertising, discourse, linguistics, media studies, speech-language pathology, and other communication fields.
• Statista Data from both public and private sources related to a wide range of subjects, including consumers, digital markets, and companies; also includes forecasts, analysis, reports, and more.
• SimplyAnalytics Four simultaneous users. Users must also create their own personal profile. Application for mapping, analytics, and data visualization of variables such as demographics, employment, housing, market segments, businesses, consumer spending, brand preferences, technology, and public health. Includes data from Nielsen Claritas, Dun and Bradstreet, Simmons, GFK MRI, Easy Analytic Software (EASI), and Applied Geographic Solutions.
• Mergent Intellect Provides access to information about U.S. and international public and private companies, company news, and key business ratios. Searchable by company, person, or industry, this resource includes and greatly expands content in D & B Million Dollar Database and offers FirstResearch industry profiles, Indeed job search, Nielsen demographics, and a residential directory.
• SRDS Media Solutions Directories for television and radio broadcasting, digital media, print newspapers and magazines, place-based and outdoor media. Also includes local market audience, programmatic media planning, and digital network information.

Information about foundations, funding sources, grants, and corporate funders.

• Data Axle Reference Solutions Includes profiles on United States and Canadian companies (including smaller private companies), a U.S. New Businesses search (with new businesses added weekly), a U.S. Consumers/Lifestyles database (where consumers can be identified with criteria such as income level and area of interest/hobbies), and directories of U.S. and Canadian residents.
• Business Insights: Essentials Database for researching all business and management topics. Includes directory listings for over 300,000 companies as well as company profiles, industry ratings, product brands, company performance ratings, investment reports and ratings, industry statistics, financial overviews, financial ratios, etc. Formerly known as "Business & Company Resource Center."
• ProQuest News and Newspapers Search portal for multiple news and newspaper databases including Alt-PressWatch, Canadian Newsstream, Ethnic NewsWatch, GenderWatch, Global Breaking Newswires, International Newsstream, US Newsstream, and ProQuest Historical Newspapers. Text visualization options for selected newspapers are available on the TDM Studio platform; please see the ProQuest TDM Studio guide for access information.
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Home > Theses and Dissertations > Theses > All Theses > 1978

Social Media Public Relations Practices of Community Non-Profit Organizations

Megan Stockhausen , Clemson University Follow

Date of Award

Document type, degree name.

Master of Arts (MA)

Legacy Department

Communication, Technology, and Society

Committee Chair/Advisor

Linvill, Darren

Committee Member

Weathers , Melinda

Sanderson , James

This thesis examines the use of social media for public relations in the non-profit sector. Specifically, self-perceptions and the implementation of social media by non-profit organizations was investigated through both interviews with social media practitioners and content analysis of Twitter. Through the lens of the five principles of dialogic communication, as set forth by Kent and Taylor (1998), eight community non-profit organizations were analyzed in a multiple case study. One interview and 150 tweets from a 12 month period were examined for each organization to determine the motivations for employing social media and whether dialogic communication was used to interact with stakeholders. Through these analyses, this study answered four research questions: How do social media practitioners interpret the opportunities of using social media for community non-profit organizations' public relations?, How do social media practitioners interpret the challenges of using social media for community non-profit organizations' public relations?, How do social media practitioners interpret the outcomes of community non-profit organizations' public relations via social media?, and How do community non-profit organizations use dialogic communication, as described in the dialogic theory of public relations, to connect with stakeholders via the social media platform Twitter? The study yielded eight themes. Themes of opportunity included that social media is a low-cost tool, allows for education and awareness, provides a larger and more youthful audience, and facilitates real-time conversation and engagement. Themes of challenges included social media being time consuming, causing privacy and confidentiality concerns, not being directed at non-profit organizations' traditional support base, and being open to negative reactions and responses. Perceptions of outcomes of social media use for public relations included both physical donations and volunteers. However, positive outcomes were qualified by the belief that social media return on investment cannot be measured. In addition, results found that the non-profit organizations employed the principles of dialogic communicaiton in their tweets. The most prominent dialogic principle was usefulness of information (59.8%), while the least frequent was generation of return visits (23.3%). Four statistically significant comparisons were discussed between nationally affiliated and local non-profit organizations and their use of the principles of dialogic communication.

Recommended Citation

Stockhausen, Megan, "Social Media Public Relations Practices of Community Non-Profit Organizations" (2014). All Theses . 1978. https://tigerprints.clemson.edu/all_theses/1978

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Werth, Ingo. "Fachbibliographie Internet - Public Relations und -Marketing." [S.l. : s.n.], 2005. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB11759307.

West, Chasah E. "Organizational-Public Relations| A Cultural Measure of International Publics." Thesis, University of Louisiana at Lafayette, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1594479.

Marx, Wolfgang. "Public Relations als Schlüsselinstrument im Marketing von Beratungsunternehmen." Marburg Tectum-Verl, 2006. http://deposit.ddb.de/cgi-bin/dokserv?id=2818446&prov=M&dok_var=1&dok_ext=htm.

Montagno, Beth L. "Marketing public relations : a multimed[i]a campaign." Virtual Press, 2005. http://liblink.bsu.edu/uhtbin/catkey/1327295.

Vrkočová, Pavlína Bc. "Public Relations ve společnosti Qlik.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1578.

Stephansen, Kari. "Diffusion of viral marketing into the world of public relations." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5715.

Swank, Tonja M. "It's a jungle out there : zoo public relations and marketing." Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/782.

Meravý, Vojtěch. "Marketing a public relations na mezinárodním operním festivalu Smetanova Litomyšl." Master's thesis, Akademie múzických umění v Praze. Hudební fakulta AMU. Knihovna, 2006. http://www.nusl.cz/ntk/nusl-78716.

Muddiman, Ashley. "Harry Potter and the Public Relations Phenomenon." Miami University Honors Theses / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1176155079.

Hanpongpandh, Peeraya. "A comparison of perceptions of public relations, marketing, and advertising educators toward integrated marketing communications." Virtual Press, 1994. http://liblink.bsu.edu/uhtbin/catkey/917012.

Al-Hajri, Hamad Faleh. "Integrating public relations into marketing strategies in the state of Qatar." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1918.

AlQubaisi, Abdulla Butti. "Public relations as a marketing strategy in the United Arab Emirates." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1923.

Bouzanis, Jason. "Quebec's public diplomacy: A study on the conceptual convergence of public diplomacy and public relations." Thesis, University of Ottawa (Canada), 2009. http://hdl.handle.net/10393/28121.

Jonsson, Peder. "Kommunikationsmodeller inom public relations." Doctoral thesis, KTH, Industriell ekonomi och organisation (Inst.), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-205887.

QC 20170426

Kitchen, Philip James. "The developing use of public relations in fast moving consumer goods firms." Thesis, Keele University, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.320248.

Straková, Martina. "Internet jako nástroj marketingu a Public Relations v oblasti vážné hudby." Master's thesis, Akademie múzických umění v Praze.Hudební a taneční fakulta. Knihovna, 2014. http://www.nusl.cz/ntk/nusl-177846.

Ashton, Kathleen L. "A survey of the status of marketing and public relations in the Indiana hospital industry." Virtual Press, 1994. http://liblink.bsu.edu/uhtbin/catkey/935923.

Berdine, Alexis A. "Click for the Campus Store: Development of an Online Public Relations Campaign for the AU Campus Store." Ashland University Honors Theses / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=auhonors1431338897.

Kerr, Gayle. "Consistency and integrated marketing communication : an exploratory study." Thesis, Queensland University of Technology, 1997. https://eprints.qut.edu.au/36301/1/36301_Kerr_1997.pdf.

Greene, Amanda E., Andrew Dotterweich, Mauro Palmero, and Don Good. "A Survey of Social Media: Perceived Effectiveness in Marketing among Individual NASCAR Tracks." WSSUScholar, 2014. https://scholar.wssu.edu/ijmm/vol3/iss1/1.

Krawtchenko, Pierre. "Contribution à l'étude de l'intégration du client dans la conduite de projets innovants." Vandoeuvre-les-Nancy, INPL, 2004. http://docnum.univ-lorraine.fr/public/INPL_T_2004_KRAWTCHENKO_P.pdf.

Williams, Stephen. "The organisation and economic geographies of marketing and public relations businesses in the West Midlands." Thesis, University of Birmingham, 2010. http://etheses.bham.ac.uk//id/eprint/878/.

Koláček, Kamil. "Komunikační strategie společnosti 3M Česko." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-81924.

Lukusa, Adolphine Cama. "An assessment of the practice of public relations practitioners in marketing the corporate image in selected organisations." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1002.

Drevinskas, Dalius. "Factors' Contributing to the Competitive Advantage of the Lithuanian Public Relations Agencies." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20100125_143102-44932.

Hemmonsbey, Janice Dorothy. "The strategic value of sport to the Cape Town city brand." Thesis, Cape Peninsula University of Technology, 2015. http://hdl.handle.net/20.500.11838/2110.

Preston, Heather Paige. "Come Together: Inclusive Leadership and Public Relations Education." Antioch University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1560961778025252.

Howard, Timothy Lent. "Emotional intelligence and its link to public relations education." Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/93.

Benkahla, Shawn M. "A study of the history and use of integrated marketing communications within publications from 1991-2005." Morgantown, W. Va. : [West Virginia University Libraries], 2006. https://eidr.wvu.edu/etd/documentdata.eTD?documentid=4577.

Dizmon, Khara Louise. "The application of marketing and communication theories on community festival event planning." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3291.

Lake, Suzette. "A Consultant’s Analysis of Bond Public Relations and Brand Strategy." ScholarWorks@UNO, 2014. http://scholarworks.uno.edu/aa_rpts/162.

Hogg, Gillian. "Service quality in business advisory services : the case of the public relations industry in Scotland." Thesis, University of Stirling, 1996. http://hdl.handle.net/1893/2583.

Kyriazis, Elias. "The antecedents and consequences of the marketing manager and R&D manager working relationship during new product development an empirical study /." Access electronically, 2005. http://www.library.uow.edu.au/adt-NWU/public/adt-NWU20060522.103631/index.html.

Paitoonmongkon, Chanoknart. "The public relations campaign for Bangkok fashion week, Thailand." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2938.

Van, Oudenhove de St Gery Liesel Anja. "Public relations and marketing: a framework for stakeholder management in the Life Healthcare Group of hospitals - Eastern region." Thesis, Cape Peninsula University of Technology, 2010. http://hdl.handle.net/20.500.11838/1419.

Bezuidenhout, Sonja. "Evaluating audience responses to promotional messages." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1020280.

Chou, I.-Ling. "Public relations plan for nonprofit organization: Tzu Chi Foundation." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2470.

Crossman, M. Kris. "An examination of opinion research firm specialists' perceptions toward public relations practioners as clients as compared to marketing and advertising practitioners as clients." Virtual Press, 1987. http://liblink.bsu.edu/uhtbin/catkey/515491.

Scammell, Margaret. "The impact of marketing and public relations on modern British politics : the Conservative Party and government under Mrs Thatcher." Thesis, London School of Economics and Political Science (University of London), 1991. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.282955.

Kocián, Petr. "Komunikační mix a efektivita současné marketingové komunikace společnosti Aviva životní pojišťovna, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76298.

Zwakala, Kuhle Mkanyiseli. "Brand identity of a selected South African bank." Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2435.

Welsh, Heather B. "An analysis of international public relation specialists and their use of the Internet for advertising and information gathering." Scholarly Commons, 1998. https://scholarlycommons.pacific.edu/uop_etds/2328.

Shin, Hyojin Jeannie. "Analysis of the perception and reality of integrated marketing communications (IMC) in corporate public relations a study of South Korea /." [Gainesville, Fla.] : University of Florida, 2006. http://purl.fcla.edu/fcla/etd/UFE0014266.

Cockrum, Jamie B. "A study of strategic marketing in liberal arts II colleges." Virtual Press, 1995. http://liblink.bsu.edu/uhtbin/catkey/955090.

Zidarova, Margarita. "Corporate Social Responsibility: The Future of Marketing Communications." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71814.

Gallego, Angélica Helena Santini Montes. "CRIANÇA ESPERANÇA: comunicação e marketing da Rede Globo." Universidade Metodista de São Paulo, 2007. http://tede.metodista.br/jspui/handle/tede/767.

Scopelliti, Maria. "Gatekeepers No More: Redefining the Roles of Journalism and PR in the Age of Digital Media and Content Marketing." Thèse, Université d'Ottawa / University of Ottawa, 2014. http://hdl.handle.net/10393/30547.

Axelsson, Daniel, and Henrik Nordberg. "The Role of PR : In the Introduction Stage of a New Brand." Thesis, Jönköping University, JIBS, Business Administration, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-161.

The reality of today is that companies are spending more and more money on commercial spots. The “highlight” of the year is Super Bowl, where a 30-second ad costs more than $2 million to run. Advertising agencies are using their role as communicators by competing with each other with no interest in the product. The marketing guru Al Ries released a controversial book called “The Fall of Advertising and the Rise of PR” (2002) together with his daughter Laura Ries. In this book they are at-tacking the traditional advertising industry and claim that it has lost its credibility and above all, public relations is a more effective tool in brand building. The Rieses also favors PR in the in-troduction phase of a new brand.

The purpose of the thesis is to investigate agencies’ view of public relations role relative to traditional advertising in the intro-duction phase of a new brand.

The authors have used a qualitative study where the purpose will be achieved by performing in-depth face to face interviews with three respondents, which has a deep knowledge within the PR and the traditional advertising industry.

Whether PR as a promotional tool is viewed as more effective relative to traditional advertising in the introduction of a new brand one has to consider different variables. PR is more effec-tive when it comes to credibility, cost, and clutter. However, a major drawback is the control. Also, one has to consider the at-tributes of the brand since there are brands that are more PR “friendly” than others.

Jansdotter, Pernilla, and Emma Josefsson. "Ett komplicerat förhållande - Om relationen mellan lobbying och marknadsföring." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15933.

Yttermyr, Karl. "Grossistens roll på handarbetsmarknaden : En studie om Järbo Garns kommunikation med sina kunder och återförsäljare." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-87468.

Soo Yeon Hong, Program Director 500 Newhouse 1, 315-443-1922

Anthony D’Angelo, Joshua Foust, Kelly Gaggin, Kuande Hall, SooYeon Hong, Brad Horn, Hua Jiang, Dennis F. Kinsey, Moon J. Lee, Joon Soo Lim, Regina Luttrell, Steven Pike, Arien Rozelle, Erika Schneider, Youngji Seo

The internationally recognized public relations program at the S.I. Newhouse of Public Communications is one of the few programs in the country that offers public relations education at the undergraduate, graduate, and mid-career levels.

The 36-37 credit program in Public Relations is an intensive thirteen months of professional study primarily for recent college graduates seeking entry into the field of public relations. The program also enrolls public relations practitioners with fewer than five years of experience who are seeking to renew and refine their skills. Master’s degree students have the opportunity to explore the theoretical underpinnings of the profession and to apply best practices. The program is distinguished by its many fine alumni both nationally and abroad, working and teaching in the full spectrum of public relations specialties.

Students choose between three program options. The first is a professional program track with an emphasis on social and digital media or financial communications. Students can also optionally choose the sports media & communications track, focusing on sports public relations, or the thesis track, an advanced study in preparation for a teaching and/or research career. Students who choose the professional or sports media & communications tracks complete their degrees with a capstone examination and internship. Thesis track students complete a thesis.

This 36-37 credit program leads to a Master of Science (M.S.) in Public Relations.

Student Learning Outcomes

In addition to the comprehensive Newhouse School learning outcomes listed in the School’s Educational Mission   , students in the Public Relations program are expected to achieve the following additional learning outcomes:

• Apply an understanding of management principles related to public relations.

Professional Track (36 Credits)

• COM 617 - Multimedia Storytelling 3 credit(s)
• COM 697 - Advertising & Public Relations Law 3 credit(s)
• PRL 530 - Special Topics in Public Relations 1-3 credit(s) *
• PRL 603 - Foundations of Analytics, Social Listening and Information Gathering 1 credit(s)
• PRL 604 - Theory and Practice of Public Relations 3 credit(s)
• PRL 611 - Public Relations Research 3 credit(s)
• PRL 614 - Public Relations Writing for Converged Media 3 credit(s)
• PRL 615 - Public Relations Campaign Planning & Execution 3 credit(s)
• PRL 619 - Social Media & Society for Public Relations 1.5 credit(s)
• PRL 631 - Intro to Financial and Investor Communication 1.5 credit(s)
• PRL 620 - Digital & Social Media Innovation for Public Relations 1.5 credit(s)
• PRL 632 - Writing for Financial and Investor Communication 1.5 credit(s)
• PRL 624 - Public Relations Management and Leadership 3 credit(s)
• PRL 635 - Public Relations Culminating Experience 3 credit(s)
• PRL 643 - Diversity in Public Relations 3 credit(s)
• VIS 607 - Graphic Design Fundamentals 3 credit(s)

*Students take two, one-credit PRL 530. 

Professional track total: 36 credits

Sports media & communications track (37 credits), sports media & communications requirements (36 credits).

• SMC 601 - Sports Media & Communications Proseminar 1 credit(s)
• SMC 621 - Sports PR and Athlete Advocacy 1 credit(s)
• SMC 624 - The Sports Media Pitch 3 credit(s)

Newhouse Sports Media & Communications Elective (1 credit)

Sports media & communications track total: 37 credits, thesis track (36 credits).

• COM 601 - Research Project Design 3 credit(s)
• COM 997 - Masters Thesis 1-6 credit(s) *
• PRL 530 - Special Topics in Public Relations 1-3 credit(s) **

*PRL students in the thesis track are required to take COM 997 for three credits. 

**Students take two, one-credit PRL 530. 

Thesis track total: 36 credits

3 Reasons Every Brand Needs Public Relations

W hether you're running a startup or have grown your business into a multi-million dollar brand, PR will help you navigate three key areas necessary for growth and public perception.

Some leaders consider public relations as a strategy to deploy during particularly positive or negative moments in a business lifecycle like a new product launch, award announcement, or during a crisis. The reality is an ongoing proactive approach increases the impact and more accurately ensures your desired outcome during moments when maximum exposure is helpful to drive business objectives. Here are three responses to the question I get all the time: Why is PR important for brands?

Create awareness and visibility

Effective PR efforts must increase brand awareness and be aligned with ideal outcomes and goals. Consider the intended audiences in your approach since there is rarely only one potential audience. A mistake I often see companies make is heavily focusing on one audience segment. For example, the brand channels and efforts heavily promote the business offering while failing to leverage PR tactics to boost talent retention or talent acquisition. Creating awareness and visibility through ongoing strategies like promoting thought leadership, highlighting internal company culture, and celebrating customer wins elevate business strategies.

Establish credibility and authority

We often think about businesses and brands needing credibility, but it's just as important today for the leadership team of any business to establish their credibility and authority. Stakeholders rely on trust to make decisions. We trust people we know, and we trust people we see. While most leaders can't possibly get to know every customer, investor, and employee, they can leverage public relations tactics to benefit the business. When a leader intentionally and authentically shares their authority, perspective, and insight externally, many stakeholders can benefit from the credibility and authority that is naturally transferred from leaders to the brands they serve. A solid brand PR strategy should incorporate leaders and their social media channels.

Manage the brand's reputation

At Media Minefield, our team of crisis communication experts likes to say "Bad things happen to good businesses." It's not a matter of if a crisis will impact your business but when . Whether it's an internal communication misstep or a full-blown national headline, managing your reputation through PR will help you weather the storm.

I think of proactive public relations strategies deployed during times of stability as an armor, a layer of protection during downturns, difficult times, or in a crisis. Inversely, these PR activities allow you to grow your audience and extend your reach when it is time to seek maximum exposure. Take advantage of stable times to create a strategic PR plan, build a relationship with an external agency, leverage your leader's online reputation, and build crisis plans to minimize a negative scenario's impact.

This post originally appeared at inc.com .

Click here to subscribe to the Inc. newsletter: inc.com/newsletters "

Graduate Thesis Or Dissertation

Memory in the wild: trauma, meaning, and media practices public deposited, contenu téléchargeable.

This study looks at the highly personal and individual experience of trauma as it occurs in the context of a rapidly increasing digital world. While Self-disclosure is not an unusual practice on social media (Masur et al,. 2023), trauma disclosure is certainly a practice that is still not entirely explored. Therefore, this study explores the ways in which expressions of trauma and suffering are taking place today on social media using Instagram as the main platform of study. The researcher argues that the way people live in media (Deuze, 2012) includes their attempt to bring their inner world of repressed trauma into a two-dimensional space that makes their pain visible. The data in this study reveals the different ways media technologies are being utilized as an external resource to navigate the heavy tasks of cognitive and emotional coping after trauma. As such, I argue that the concept of living in media now extends to the most strictly private experiences of grief, death, illness, pain, and suffering. More specifically, I argue that people resort to Instagram as a popular digital media platform to bring their traumas to public and collective witnesses and command recognition for their pain.

• Abaza, Samah Hesham
• Media Studies
• Rajabi, Samira
• Calabrese, Andrew
• Echchaibi, Nabil
• Hoover, Stewart M
• Barlow, Melinda B
• University of Colorado Boulder
• Trauma disclosure
• Personal disclosure
• Multimedia communications
• Dissertation
• In Copyright
• English [eng]

Des relations

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Schack comes to align PR from Narrative. During the course of her public relations career she has worked at Slate, and began at I.D. PR.

Founded in 2019 by Perez-Krueger, align PR has offices in Los Angeles, New York, and Miami with additional staff in London. Since inception, the align PR headcount has grown 300% with over 50 employees that work across talent, music, literary, lifestyle, brands, and strategic fashion positioning.

Align PR is a one-stop shop for both talent and brand PR and their associated projects, partnerships, and brand extensions. Their roster includes multihyphenates across film, TV, music, lifestyle, digital, and book space – from Academy, Emmy, and Grammy award winners to the digital stars, chefs and entrepreneurs worldwide, to New York Times best-selling authors.

Among align’s clients are Matthew McConaughey, Selena Gomez, Madonna, Zayn Malik, Demi Lovato, Chelsea Handler, Sebastian Maniscalco, Emma Chamberlain, John Boyega, Naomi Osaka, Suni Lee, Alex Cooper, Alix Earle, the D’Amelio Family (Marc, Heidi, Dixie, Charli), Jay Shetty, Good Mythical Morning (Rhett and Link), Nick DiGiovanni to name a few.

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U.S. Sen. Joe Manchin announced Friday he has left the Democratic Party and registered as an independent.

Barnes Health, a local marketing, public relations firm, wins several Telly Awards

by STAFF REPORTS

Barnes Health, a division of the West Virginia-based Barnes Agency, won 16 National Telly Awards at the 45th Annual Telly Awards in New York, according to a news release. (WCHS)

HURRICANE, W.Va. (WCHS) — A local healthcare marketing and public relations firm recently picked up more than a dozen national industry awards.

Barnes Health, a division of the West Virginia-based Barnes Agency, won 16 National Telly Awards at the 45th Annual Telly Awards in New York, according to a news release.

The 16 total awards represent more combined Telly Awards for video production in the healthcare category than any other agency, hospital or health system in America entered in this year’s competition.

“These awards are a direct reflection of the quality of clients Barnes Health represents and how they empower our team to be strategically creative,” Barnes Health Chairman Jeff Barnes said in the news release. “Our team is extremely honored and humbled to have received this number of National Telly Awards this year.”

Barnes Health received the national awards for video production excellence on behalf of Pikeville Medical Center, Boone Memorial Health and WVU Medicine Thomas Hospitals.

Founded in 2002, Barnes Health, a division of Barnes Agency, has to date received over 600 regional and national awards for advertising excellence.

The Telly Awards is a national and international competition and receives over 13,000 entries annually from all 50 states and many foreign countries.