cover letter general example

How to Create a General Cover Letter (With Examples and Tips)

In This Guide:

Template for general cover letter, 5 tips to create a master cover letter template, general cover letter examples: entry-level, creative, and career change, how to create a general cover letter: key insights.

You've decided that you're going to strike out in a new direction, hit up several job fairs, and find several new positions to apply for.

But you don't want to spend the time to create a new cover letter from scratch every time you apply.

This is where a general cover letter template can help you out.

Creating a general cover letter, also called a master cover letter, can allow you to minimize the time you take to write each cover letter for each individual job, while also allowing you to create a personalized cover letter which tells your story .

A master cover letter template is a multipurpose document which promotes all of your skills and work experience, while also pointing to major highlights from your resume.

In this article, we will touch on:

• What a  template for a general cover letter looks like.
• How to create a general cover letter without it becoming generic.
• What to do if a cover letter isn't required.
• Examples of different cover letter templates tailored to the needs of entry level, career-change, and creative job positions.

Want to save time by creating a custom general cover letter? Enhancv has over 500+ Cover letter examples updated for 2022 . Check it out, and you'll be able to find tips to create your own master cover letter.

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[your name]

[phone number]

[email address]

[hiring manager's name]

[hiring manager's position within the company]

[Company name]

[Company address]

Dear [Hiring manager's name]

I recently found the listing for [job position title] and I was excited to apply for the position because [company name] is a major player in the field. As I examined more about your company through your website, I learned that my skills and abilities make me a valuable asset to your company. I also feel like my personality and work style would allow me to fit seamlessly into the culture at your workplace.

Let's talk a bit more about why I feel like I'm the perfect candidate. The application for this position that I found on [name of place, i.e. company website, job board] states that the ideal candidate would have proficiency in [mention a unique skill or specilization that you have], which is also an area of expertise that I have gained experience in. I currently work at [name of current company], where I have significantly contributed to the overall organization of the company by [Skill or Task]. In fact, during this [Period of Time], I've worked with a team who has raised our [Relevant Goal] by [%]. This was a major key performance indicator for my team and me, and we significantly contributed to the overall goals of the company.

Over my career, I have prided myself on my ability to problem solve and adapt to any situation, as well as lead groups of team members to complete their goals. Given my track record with [skill], I've helped establish a culture of success at [Current Company].

Thank you for taking the time to read this cover letter. I'm really looking forward to learning more about the [Position name] role. If you need any more information from me on my end, please do not hesitate to reach out to me.

[Your Full Name]

If you want to create a master cover letter, one that you will use for multiple positions, then you should create a personalized document which can be easily altered to add new details which apply to the position.

The best cover letters are ones that showcase both the passion you have for the position, and the relevant skills that you bring to the table that make you the ideal candidate.

You can do this even when keeping 90% of the words the same.

Don’t believe me?

Here are some tips to keep in mind when crafting a master cover letter:

1. Minimize Work By Keeping Most of the Wording

The best thing about having a general cover letter is that you can keep almost 90% of the wording the same, and still create a personalized cover letter.

But how do you do this?

You can do this by creating spots within the document for personalization, like spaces where you can put in your hiring manager's name, the name of the company that you're applying for, as well as the position's name.

If you want to go one step further, skim over the company's vision and values, which you can easily find in a job description.

With an easy-to-follow, plug-and-play cover letter for multiple jobs, you can cut the work down from almost a half an hour to several minutes.

This way, you can crank out several cover letters for different job applications.

2. Show That You've Read the Job Description

Cover letters and resumes are completely different animals.

Your resume is something that is entirely yours: your work experience , your unique skills , and your education.

But your cover letter is for someone else to read.

Essentially, a resume is a one-way street, but a cover letter is an intersection of ideas and personalities.

Show the hiring manager you care within the first paragraph by learning a bit about the company, either through:

• Their website
• Their executive's social media posts
• Promotional material
• Through people that you know who work for them

According to the Harvard Business Review , it's important to do your research before applying for a position. You can glean information about the culture and values of the company, just by looking through the company's website.

More often than not, you can find a lot of information about the company in the job application. You may be able to find the mission statement of the company.

And please, whatever you do, try to find the name of the hiring manager. Try to avoid using the generic, "Dear hiring manager," salutation at the start of your cover letter.

3. Quantify Your Accomplishments

When creating a general cover letter, try to include accomplishments that you can quantify. This isn't always easy to do.

But if you look at your experience with the last company you worked for, what were the exceptional milestones throughout your time.

Did you help contribute to a major financial goal at your company?

For example, if you were on the sales team when you reached a profit increase of 7% for the first quarter of 2020, share about that. You played a role in that achievement, so mention your part.

You can also tie back into a specific skill that helped you lead to a key performance indicator.

Maybe you played an important role with updating the communications of your team by introducing them to a messaging program to help collaboration in the workplace.

You can point out the number of people who adopted using the platform, and show how productivity increased as a result of it.

4. It's Not Always about You

A cover letter is a place to brag about yourself, specifically about the skills and achievements that have led to your success.

However, mentioning your role within a team can show a hiring manager you are a team player, one that loves to collaborate and be involved in projects.

You can also mention your current manager, and the role that they have played in your life.

5.What To Do If A Cover Letter Is Optional

For some jobs that you apply to, cover letters will be optional.

One bit of advice: sending a generic, basic cover letter can hurt your chances of getting the job.

Instead, either send a more personalized cover letter, like a master cover letter, which is personalized to the business that you're applying for, or don't send one at all.

Entry-Level Cover Letter Sample

Dear Hiring Manager,

I am applying for the position of Drug Research Specialist (Entry Level) that I came across at PANDA Corp. I believe that my academic experience matches your requirements.

During my studies, I have gained experience in the field of medicine and pharmaceuticals. Moreover, during my master’s program, I’ve completed my diploma in Pharmaceutical Research, which helped me in better understanding the processes and best practices in drug development.

Additionally, under the ImunoHelp program, I have undergone various professional and self-development training. Each training permanently added to my skill set.

Having spent the last seven years of my life outside the United States, my home country has made me multicultural. My vibrant experience traveling and studying at different institutions, in UAE, USA, Portugal, and France have undoubtedly contributed to my open-mindedness, creativity, and adaptability, as well as working in a diverse and multilingual team.

I’m excited to have the opportunity to discuss how my skills can help your company grow. I’m available for an interview at your convenience.

Anna Kendrick

If you choose to build your general cover letter off of the one listed above, your hiring manager will take one look at it, and hope that another organization hasn't snatched you up yet.

Work experience isn't the only thing that a hiring manager is looking for. Even if you have minimal work experience, you can always highlight your area of studies and why it was effective in gaining skills.

Creative Cover Letter Sample

Dear Mr. John,

Having recently completed my Master of Arts degree in Gender, Feminist, and Women's Studies, I am a passionate advocate for advancing the scholarship, publicity, and works of marginalized communities and underrepresented women of color.

I was excited to see the Publicity and Digital Marketing position at ACME Inc. because it fits well with my PR and communications experience and skills in gender advocacy, social issues, and political science.

With 4 years of experience in social media management and public relations for SaaS companies, here is what I can offer specifically to ACME Inc.:

Using social media, I can bolster the reach and visibility of promotional events and digital media coverage. As the previous communications lead of a gender advocacy center, I can engage young adult demographics by bringing products and events to life using strategic marketing plans and innovative channels.

I can analyze and harness social media analytics to reach demographics most likely to resonate with the ideal ACME customer.

Lastly, my academic experience in political and social sciences has given me a strong attention to detail, research skills, and precise communication skills.

I would greatly appreciate the opportunity to meet with you to discuss how I am the best person for the Publicity and Digital Marketing position at ACME Inc.

Jack Austin

When you check out the example above, you see someone who is excited about the position, and has learned a little about the company to which they're applying.

Give concrete, authentic examples of why you want to be a part of their team because these examples help bolster your credibility.

If you are a social media expert, and you really enjoy the advocacy programs at a company, you can use it as an example of how you are passionate about driving views to the site.

Career Change Cover Letter Sample

My name is Nicholas and for the past 5 years, I’ve been the general manager for Coffi&Biscuits where I managed to increase the YoY revenue of the shop 10x in the past three years.

I was excited to see the Business Development Manager position for Bootstrap IO, as it is a career change that I’m looking forward to making.

Managing a team of 15 taught me a lot about budgeting, planning, and organizing the workload. I can help you with expanding your team in the next quarter and reach your goal of launching your new product across the United States.

I’d love to jump on a Zoom meeting with you to further discuss joining the team. I’m available at your disposal.

Nicholas Costa

When writing a cover letter, like the example above, always explain to the hiring manager how hiring you will help their company.

If you can show a hiring manager through practical examples that you're willing to jump on board the team, and lead them toward success, then you're going to get an interview.

• A properly crafted simple cover letter can save you time, while also sharing your story.
• Try to keep most of the words you use for each cover letter by creating spaces for personalization
• Show that you've read the job description and know a little bit about the company in the first paragraph of your cover letter.
• Quantify your accomplishments
• Share credit when credit is due.If you're interested in crafting a customizable, easy-to-use general cover letter, then Enhancv's Cover Letter Builder is the tool that you need. When using the CL Building you can receive feedback on your cover letter and craft custom cover letters for each position that you're applying to.

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General Cover Letter Sample & Writing Tips

• What to Include in the Letter

How to Address a Cover Letter

General cover letter sample, before you send your letter, sending an email cover letter, review more examples.

When you apply for a job, you may be required to submit a cover letter with your resume. Even if it isn't required, it's typically a  good idea to write one when you're applying for jobs . A well-written cover letter helps you stand out in a sea of candidates, making it more likely you'll be selected for an interview. 

Your cover letter should highlight the points on your resume that make you a superior candidate for the position you are seeking. It should not simply recap your resume, but rather point out details and expand on specific key assets that are essential for success in the job.

What Information to Include in the Letter

Think of your cover letter not just as an introduction or a  statement of intent to apply for a job , but as a golden  opportunity to market yourself , your skills, your qualifications, and your training to an employer.

As a powerful marketing document, its primary purpose is to persuade a hiring manager to give a closer review to your resume than the typical quick scan.

You're in charge here, so highlight the accomplishments and experience that will make you a compelling candidate. Be choosy! 

The Body of the Letter

Start off the  body of your letter  with pertinent information about how you were referred to the opportunity and your interest in the position. 

The bulk of the letter, however, should focus on your qualifications for the job, relevant training, and why you would make an excellent candidate. You can cover this ground in a few paragraphs or take advantage of bullet points. 

Ideally, your letter will be easy to read—use action-oriented language, and avoid very long paragraphs, which can be taxing on the eye. Remember, you don't want to duplicate your resume here. Instead, you want to connect the dots for the hiring manager between the posted job and your experience. 

And, aim to "show, not tell"—that is, instead of saying, "I'm very detail-oriented," you could say, "At Company X, I ran the marketing newsletter, sent to 50,000 customers, from start to finish, ensuring that it went out in a timely manner, included all the relevant promotions from 15 departments, and was free from any errors." 

Letter Closing

In closing, you can include your plans for following up with the hiring manager: “I will call next week to follow up on the status of my application.” You should also thank them politely for their time. Use a  business-like closing , such as “Sincerely,” “Best Regards,” or “Yours Truly,” followed by your name and signature (on a hard copy). 

If you're emailing the cover letter, you can include an email signature. 

Keep length in mind . Your cover letter should not be more than a page in length, and a half-page is likely preferable.  

Sometimes a job posting lists the name of the hiring manager, and in that case, you should address your letter to him or her. In cases where a name isn’t listed, you should make an effort to find out the right person to whom to address your letter.

It’s always better to address your application materials to the appropriate hiring manager.

If you can’t find his or her name by reviewing the company's corporate website or calling their front office, you may use the  address of the company  and an alternative salutation, such as “Dear Hiring Manager." Here are tips for how to address a cover letter , along with helpful examples.

You can use this sample as a model to write a cover letter.  Download the template  (compatible with Google Docs and Word Online), or read the text version below. Use this sample as inspiration—do not copy it directly. 

General Cover Letter (Text Version)

Adam Applicant 123 Main Street Anytown, CA 12345 555-555-5555 adam.applicant@email.com

July 14, 2020

Beauford Lee Head of Academic Affairs Business City College 123 Business Rd. Business City, NY 54321

Dear Mr. Lee:

I am writing in reply to the classified ad you posted seeking to fill the position of Graduate Student Advisor for the Master of Arts in Liberal Studies degree program at ABC College.

Having earned my Master of Arts degree in Academic Advising from XYZ University, I understand the importance for informed academic counseling and program planning in a higher education environment.

I have also experienced first-hand the comforting effect of being able to contact an advisor who genuinely cares for the professional growth and success of students.

During my career as an electrician prior to my graduate studies, I was elected Chairman of the Executive Board where I sat as the union’s representative to the apprenticeship advisory board. In this capacity, I was able to be an effective advisor to apprentices who were experiencing scholastic problems that threatened their future in the industry. I particularly enjoyed working with older apprentices who were seeking a career change and had problems adjusting to the obligations of work, school, and family life.

I believe that both my educational background in Academic Advising and my work-related duties of counseling and advising students enrolled in learning programs qualify me for consideration for the position of Graduate Student Advisor. I look forward to discussing how my skills can be of value to ABC College as it prepares to move into the new millennium. Thank you for your time, consideration, and forthcoming response.

Adam Applicant (hard copy letter)

Adam Applicant

Always carefully proofread your letter. The last thing you want to do is make a typo in the name of the company! Also confirm that you have the email or snail mail address correct. 

It can be helpful to also take one last look at the job posting. Review the job requirements , and then confirm that your letter shows that you fit the bill. For a second opinion, you can reach out to a friend and ask for feedback on the letter. 

When you're sending your cover letter by email you don't need to include the employer contact information or your contact information at the top of the letter. Instead, list your contact information in your email signature under your name.

Looking for more examples of how to write a cover letter? Review  more cover letter samples  for a variety of career fields and employment levels, including an internship cover letter sample, as well as entry-level, targeted, and email cover letters.

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General cover letter example

Introduction of a cover letter

Cover letter body.

You know that hunting for a job requires you to put your best self out there. Your cover letter has the potential to give your prospective employer a feel for who you are and what you’ll bring to the organization.

You have a resume you’re proud of, but the cover letter can be a more challenging task because it is completely open-ended…or is it? 

In this guide, which is paired with an expert-written cover letter example, you will learn how to grab the attention of recruiters so that you get that interview. 

General full text-only cover letter example

Dear Mr. North,

My experience of managing teams through change has taught me that if you put people first, everything else will fall into place. I led a team through a turbulent 18 months of downsizing at Labsworth, while a blistering period of growth at Pine Inc. provided an entirely different experience. No matter what the trajectory of the company is, there are lessons to be learned.

Upon the completion of my MBA last year, I understood that I wanted to pursue a management role with an international dimension. I have never used my native Spanish in a business context and feel that your expansion into South America will allow me to employ my change management skills in a cultural setting that is familiar to me.

In a start-up, it is important to employ people with both operational and commercial expertise. I have negotiated contracts worth $9.5m, improved delivery efficiencies by 12%, redesigned warehouse packing flows, overseen staff disputes, and driven profitability to industry-leading levels. In my last year at Pine, I spearheaded three initiatives to improve the net profit from 5.2% to 6.1%. Profits improve when everything is considered.

I believe in letting my teams dictate the direction of their development. I have experience working with HR to design training modules, something that is particularly useful in a start-up. I enjoy the creativity and challenge of working out how to get the most out of a diverse set of professionals. 60% of my former team have enjoyed promotions over the past five years.

I cannot wait to find out more about your international expansion plans and hope that I am well-placed to assist.

Lara Fernandez

Sections of a cover letter

The main purpose of a cover letter is to round out the basic information you provided in your resume. Within that document, you have only 3-4 lines to express your personality in complete sentences and one or two pages to detail the last decade of your working life.

Each portion shows a hiring manager why you are the right fit for the job:

• Cover letter header . The first thing a hiring manager should see is your contact details and the date. This is your way of introducing yourself to the company.
• Greeting . When possible, greet the hiring manager by name to show you care about the position and the company. Often, you’ll need to research the role to find this information.
• Introduction . This is where you catch the attention of the hiring manager and show them why you are excited about the role.
• Body . The body is where you begin showing you are a strong candidate. Include specific examples that demonstrate your qualifications and skills and show how they align with the job requirements.
• Conclusion . Along with including a call to action, your conclusion should show your enthusiasm for the role and tie your experience mentioned in the body back to the opening.
• Signature . The last section of your cover letter should be a professional closing and signature, such as “Best regards, [Your Name]”.

Your goal is to show how the skills from your old career translate to the one you’re embarking on now, or simply why this job at this company. Any cover letter you write should be concise–one page is all you need. 

Looking for even more inspiration? Check out our other related cover letter examples that you can adapt to create your cover letter:

• Career change cover letter
• First job cover letter
• Relocation cover letter
• Business management cover letter
• Operations manager cover letter

This paragraph serves as far more than an introduction to your career. It is the attention-getter that leaves them wanting more.

Right off the bat, you need to set a professional tone. Depending on your career, you may need to be precise and serious or a bit playful and creative . An emotional and passionate tone is appropriate for an elementary school teacher, for example, but not for a bank loan officer. 

Dear Ms. Johnson,

I am writing to express my interest in the Marketing Coordinator position. With a Bachelor’s degree in Marketing and three years of experience in digital marketing, I am confident in my ability to contribute to your team. I’m particularly interested in your company’s approach to marketing and am eager to bring my experience in social media strategy to your organization.

To whom it may concern,

I am writing to apply for the job you posted. I don’t have much experience in the industry, but I think it will be a good opportunity for me. Some of my skills may be useful, so I hope you consider my application.

The aim of the cover letter intro is to put your most important message out front in a tone that matches that of your profession and the company. Leave them wanting more.

You’ve reached the heart of your generic cover letter. Within the cover letter body, you will build on the message you delivered in your intro: 

• Choose your greatest achievement—the one where you increased company profits and earned accolades—and detail it.
• Demonstrate how you will fit in with the company’s existing culture and environment.
• Include a conclusion that leaves the hiring manager wanting to learn more.
• Add a call to action that compels a hiring manager to call you for an interview.

First body paragraph: your suitability for the role (skills & experience)

This is where you begin convincing a hiring manager that you’re the right candidate for the job. You can do that by explaining the situations you faced, the actions you took (giving proper credit to others on your team), and your outstanding results while taking care to describe the soft skills as well as the hard skills you used to accomplish this success.

Not sure how to pull that off? Here are the elements you should consider including in your first body paragraph.

• Education and credentials . If you have a degree, mention it in the very first sentence along with any relevant certifications and credentials.
• Mention relevant skills . Adapt your cover letter around the skills that will make you most effective in this role. You can get inspired by reviewing the job description. In your first paragraph, include the top skills you have that will be important in this role.
• Industry technology knowledge . If you are applying for an industry that uses specific tools or technology, include the ones you are experienced with using in your opening paragraph.
• Your portfolio . Your portfolio, if career-appropriate, will play a big role. (Make sure you link to it from your resume or cover letter using an online builder tool, such as the one from Resume.io.)
• Career achievements . To avoid a dense page of type, you may choose to enumerate several career achievements in a bulleted list.
• Accomplishment examples . Back up the assertions you made in your introduction and broaden your list of accomplishments to form a convincing argument for employment.

Your resume and cover letter are part of a complete application package so they should have a cohesive look. Coordinate the fonts and colors you use in all your documents. That looks more professional, but also means that if the pages in your file get separated, they are easily reunited.

If you don’t want the hassle of formatting and designing your application, try a tool builder, such as the one at Resume.io, which offers resume templates and cover letter templates to match.

Second body paragraph(s): alignment with the organization

Once you’ve laid out your skills and accomplishments in the first paragraph of your body, it’s time to show how they will benefit you in the role you are applying for.

You’ll also want to demonstrate how your values can align with the expectations and needs of the company as well as how you will fit in with the culture already in place.

Let’s look at a real-world example of how this might work. Using a startup manager position for reference, let’s look at some elements from the job description:

• Possess both operational and commercial expertise.
• Improve delivery efficiencies.
• Design warehouse packing flows.
• Oversee staffing disputes.

For someone interested in working in a startup, the second paragraph of their cover letter might look something like what you see below.

Call to action & conclusion: End on a high note

Before you sign off, make sure you clearly express your desire for the interview with a call to action. Keep it simple and don’t make assumptions. For example, “when I meet you in the interview” is a little presumptuous.

The goal of the conclusion: Remind the hiring manager of your message, leave them curious, and politely request an interview.

Key takeaways

Keep your main goal in mind: get that interview. To do that, answer the question “Why are you the best person for the job?” Maintain a consistent tone throughout and make sure it matches the culture of the company to which you are applying. 

Filling a blank screen with an outstanding cover letter is no easy task, but Resume.io’s cover letter builder eases the task. Using the tips and tricks you learned in this guide, you may simply click on one of our ready-made and carefully market-researched cover letter templates and start writing.

Free professionally designed templates

60+ Cover Letter Examples in 2024 [For All Professions]

No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

Here’s what this cover letter does right:

• Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
• Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
• Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

• Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
• Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
• Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

• Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
• Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
• Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

• Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
• Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
• Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

Here’s what this cover letter does right: 

• Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
• Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

• Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
• Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
• Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

• Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
• A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
• Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

• Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
• Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
• Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

• Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
• Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
• Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

• Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
• Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
• Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

• Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
• Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
• Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

• Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
• Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
• Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

• Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
• Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
• Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

• It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
• Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
• Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

• Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
• Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
• Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

• Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
• Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
• Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

• Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
• Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
• Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

• Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
• Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
• Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

• Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
• Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
• Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

• Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
• Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
• Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

• Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
• Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
• Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

• Acting Cover Letter Examples
• Accounting Cover Letter Examples
• Administrative Assistant Cover Letter Examples
• Architecture Cover Letter Examples
• Attorney Cover Letter Examples
• Barista Cover Letter Examples
• Bartender Cover Letter Examples
• Business Cover Letter Examples
• Business Analyst Cover Letter Examples
• College Student Cover Letter Examples
• Computer Science Cover Letter Examples
• Construction Cover Letter Examples
• Consultant Cover Letter Examples
• Customer Service Cover Letter Examples
• Data Analyst Cover Letter Examples
• Data Entry Cover Letter Examples
• Dental Assistant Cover Letter Examples
• Digital Marketing Cover Letter Examples
• Elementary Teacher Cover Letter Examples
• Engineering Cover Letter Examples
• Executive Assistant Cover Letter Examples
• Finance Cover Letter Examples
• Graphic Design Cover Letter Examples
• Healthcare Cover Letter Examples
• Human Resources Cover Letter Examples
• IT Cover Letter Examples
• Law Cover Letter Examples
• Management Cover Letter Examples
• Marketing Cover Letter Examples
• Mechanical Engineering Cover Letter Examples
• Medical Assistant Cover Letter Examples
• Nurse Practitioner Cover Letter Examples
• Physician Cover Letter Examples
• Project Manager Cover Letter Examples
• Receptionist Cover Letter Examples
• Retail Cover Letter Examples
• Sales Cover Letter Examples
• Social Work Cover Letter Examples
• Software Engineer Cover Letter Examples
• Substitute Teacher Cover Letter Examples
• Teacher Assistant Cover Letter Examples
• Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

• Header - Input your contact information.
• Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
• Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
• The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
• The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
• Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

Optionally, you can also include the following:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

• What’s the company’s business model?
• What’s the company's product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
• Thank the hiring manager for their time. After all, it never hurts to be polite. 
• Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

• Best Regards,
• Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

• The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
• The sales pitch is usually the body of the cover letter. 
• The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

• How to Write a Resume
• Cover Letter Mistakes to Avoid at All Costs
• Cover Letter Format (w/ Examples & Free Templates)

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How to Write a General Cover Letter [Samples & Templates]

3 key takeaways

• A generic cover letter is one that can be adapted and customized for multiple job applications.
• There are seven steps you should know about when writing a generic cover letter.
• Teal's Cover Letter Generator can help you write a cover letter for any job—without the extra steps.

Applying for jobs can be time-consuming and draining, especially when you need so much mental bandwidth to write a unique cover letter for each application.

But, a well-written generic cover letter can save you time and effort, providing a solid foundation you can easily customize every time you hit apply.

But how do you write a generic cover letter that actually stands out?

Below, you'll learn how to create a compelling general cover letter, understand its advantages and disadvantages, and get access to general cover letter samples, examples, and templates to help you get started.

Struggling to write a cover letter for every job? Sign up for Teal's AI Resume Builder and try the Cover Letter Generator for free.

What is a general cover letter?

Sometimes called a generic cover letter, a general cover letter is one that can be adapted and customized for multiple job applications. Unlike a specific cover letter tailored to a particular job opening, your generic cover letter will showcase transferable skills , qualifications, and experience in a way that is easily applicable across various industries and multiple jobs. 

When sending out multiple job applications, an ideal general cover letter can be quickly repurposed many times over, saving you time and energy.

What is the purpose of a generic cover letter?

A generic cover letter is designed to serve multiple job applications by showcasing a broad range of skills and experiences. Its primary purpose is to provide a flexible template that highlights your qualifications in a way that can be easily adapted for a variety of positions and industries.

Key purposes of a generic cover letter include:

• Highlighting transferable skills
• Demonstrating adaptability
• Streamlining applications
• Providing a broad overview

How to write a general cover letter 

Creating a general cover letter highlighting your skills and experiences can streamline your job search. Here's a step-by-step guide for crafting a versatile letter that you can adapt for multiple opportunities.

1. Use a general cover letter format

By formatting a cover letter professionally, you ensure it provides a clear and organized presentation of your skills and qualifications. This structure helps hiring managers gain valuable insights into your background—quickly.

The general format of a cover letter includes:

• Greeting : Address the hiring manager by name as often as possible.
• Introduction : Briefly introduce yourself and state the position you are applying for.
• Body paragraph : Detail your qualifications, relevant experiences, and skills.
• Closing paragraph : Express your interest in the position, thank the reader, and include a CTA for the next steps.
• Professional closing : End with your name and the best way to reach you.

While using a warm and friendly tone is important, maintaining professionalism is crucial. Employers are looking for evidence that you approach your work earnestly and take your responsibilities seriously.

2. Include the date and contact information

Start your cover letter by including your contact information at the top. This makes it clear and easy for the hiring manager to identify who you are. Including the date on your letter is also a good practice for record-keeping, but if you think you might forget to update it, it's better to leave it off.

If you can find the hiring manager's contact information, include it as well. This adds a personal touch and ensures your letter is directed to the right person.

3. Address your cover letter

It’s important to know how to address a cover letter properly. You can keep this aspect static while customizing other portions of each application to save time. When the aim is efficiency, you don’t want to stress over something as simple as your greeting.

Whenever possible, greet the hiring manager by name. Personalizing your cover letter in this way can make a positive impression. If you have a contact person’s name, address the cover letter as follows:

Dear Fran Fine,

However, some companies may prefer not to disclose the hiring manager’s name. In this case, use a generic greeting:

Dear Hiring Manager,

Pro Tip: When a job posting doesn’t identify the hiring manager, try to find out who it is. LinkedIn is a great resource for digging; you can also explore the company website or call the company directly and ask to speak to HR.

4. Create a strong introduction

Start your general cover letter with a brief snapshot of your professional background and explain what drew you to the role. This introduction can be customized with more detail later to fit each specific job application better.

5. Summarize your experience

In the middle paragraph of your generic cover letter, provide a concise summary of your career history. Highlight your key achievements and relevant experiences that showcase your skills and expertise.

Even in a generic cover letter, you can touch on how your background has prepared you for a variety of roles. This is your chance to connect the dots for the hiring manager, demonstrating how your past experiences make you a strong candidate for any position you pursue.

Pro Tip: A passionate cover letter will stand out more than all-purpose cover letters that only show mild interest. Highlight a few aspects you enjoy about work that would apply to multiple positions.

6. Highlight relevant skills demonstrated in previous roles

In this section, emphasize the relevant skills you've developed in your previous roles across various positions. Use specific examples to illustrate how you've applied these skills successfully (your proven track record) in different contexts. Try to incorporate the most common hard skills you find in JDs for the positions you're applying for.

And when it comes to soft skills, whether leadership, communication, or problem-solving, showcasing these transferable skills will demonstrate your versatility and preparedness for a wide range of positions.

7. Write a closing paragraph

In your closing paragraph, you want to leave a strong final impression and summarize your key points effectively.

A good cover letter closing:

• Provides a clear and concise summary of your key points.
• Reiterates your enthusiasm for the role—especially if it's your dream job.
• Highlights your most relevant qualifications and experiences.
• Thanks the hiring manager for considering your application.
• Expresses eagerness to discuss how you can contribute to their team.
• Includes a call to action, such as inviting them to contact you for an interview.

General cover letter best practices

General cover letters need to be effective and professional. Below are key strategies to help you create a great cover letter that stands out to hiring managers.

Demonstrate enthusiasm and motivation

Employers want to hire candidates who are motivated to contribute in meaningful ways. Expressing your enthusiasm professionally can help you stand out from others who may have similar qualifications but lack passion for the work. Showcasing your excitement about the role gives you an edge in the hiring process.

"I'm genuinely excited about the opportunity to join [Company Name] as a [Job Title]. Your company's innovative approach to [specific industry aspect or project] aligns perfectly with my passion for [related field or interest]. I'm eager to bring my energy and commitment to your team—contributing to [specific goal or project] and driving success for [Company Name]."

Keep it brief and error-free

Your general cover letter should be brief yet thorough, and most importantly, error-free.

A concise cover letter without grammatical or spelling mistakes demonstrates professionalism and attention to detail. Utilize tools like Grammarly or spell-check features to ensure accuracy. By keeping the letter concise, you provide a focused look at your candidacy while respecting the hiring manager’s time.

Use a professional tone

Maintain a professional tone throughout your cover letter to convey your serious interest in the job. A professional demeanor shows that you are dedicated and have put careful thought into your application. While it’s important to be warm and friendly, avoid overly casual terms or colloquial expressions.

Leave room for customization 

Include sections in your cover letter that can be easily customized for each application. This allows you to tailor your letter to specific roles and reminds you to do so.

Use the cover letter template below as a guide:

"I'm thrilled to apply for [ROLE] at [COMPANY]. I appreciate the way [COMPANY] addresses [specific market challenge or problem] to provide consumers with [notable value]. I'm a sales professional with 10 years of experience in outbound sales, inbound sales, renewals, and business development. My experience in [applicable experiences] would provide substantial value to [COMPANY] due to my demonstrated ability to [specific skills found in the JD]."

Leaving space for customization ensures your cover letter remains relevant and impactful for each job application.

Write your general cover letter with Teal

Want to skip the steps and write a cover letter in seconds?

Give Teal a try. Teal's Cover Letter Builder combines your work experience with the details of any job description to write an AI-generated cover letter in less than 30 seconds.

General cover letter templates 

Below, you'll find general cover letter templates designed to help you create a strong and versatile cover letter.

Using a cover letter template can provide a solid foundation you can customize to fit various job applications—ensuring you highlight your most relevant skills and experiences.

Generic cover letter template - any position

Dear [First Name] [Last Name], ‍ I'm thrilled to express my interest in the [Position] role at [Company]. As an experienced [Industry] professional with [X] years of experience, I’m confident my skill set and qualifications would provide considerable value to this position. In my current role at [Current Company], I have gained valuable experience in [relevant skill or experience]. I'm particularly proud of [accomplishment or project], which demonstrates my ability to [skill or trait related to the position]. I'm drawn to [Company] because of its reputation for [company values or mission]. I'm excited about the opportunity to contribute my skills and experience to a company that shares my passion for [industry or field]. In addition to my experience, I possess excellent [skill relevant to the position], as well as [soft skill or trait]. I'm a quick learner and team player, and I can work under pressure to meet tight deadlines. Thank you for considering my application and enclosed resume. Please let me know a time and day that works best with your schedule to further discuss my qualifications and the role. I’d love to learn more about what you’re seeking in a [Position], and I’m happy to work around any time constraints. Sincerely, [Your Name]

You can use AI technology like ChatGPT to generate cover letters or try Teal's AI Cover Letter Builder for different positions and multiple applications.

Generic cover letter template - Executive assistant

Dear [Hiring Manager], I'm excited to apply for the Executive Assistant position at [Company]. With over [number of years] of experience as an executive assistant, I'm confident in my ability to provide comprehensive support to senior executives and make a positive impact on your organization. In my previous role at [Previous Company], I worked closely with the CEO and other senior leaders to manage their calendars, arrange travel, and coordinate meetings and events. I also played a key role in managing projects, preparing reports and presentations, and handling confidential information. My strong organizational and communication skills, attention to detail, and ability to multitask in a fast-paced environment have enabled me to consistently deliver high-quality work and build positive relationships with colleagues and clients alike. I'm excited about the opportunity to bring my experience and skills to your team and contribute to your organization's success. Thank you for considering my application. Sincerely, [Your Name]

For more examples, check out these executive assistant cover letter samples .

Generic cover letter template - Marketing manager

Dear [Hiring Manager], I'm excited to apply for the Marketing Manager position at [Company]. With my extensive experience in marketing strategy and execution, I'm confident that I can lead your team in achieving your marketing goals and driving growth for the company. In my previous role at [Previous Company], I successfully managed a team of marketing professionals to develop and implement effective marketing campaigns that increased brand awareness and drove sales. I'm experienced in market research, consumer behavior analysis, and developing comprehensive marketing plans that align with company objectives. In addition to my strategic skills, I have strong project management skills and experience working cross-functionally with teams such as product, sales, and design. I'm also proficient in marketing automation tools, CRM systems, and data analytics software. I'm passionate about marketing and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

Pro-tip: Explore Teal's Microsoft Word cover letter templates to help you create a generic cover letter.

Generic cover letter template - Human resources coordinator

Dear [Hiring Manager], I'm excited to apply for the Human Resources Coordinator position at [Company]. With my strong organizational skills and experience in HR administration, I'm confident in my ability to provide valuable support to your team and contribute to the success of your organization. In my previous role at [Previous Company], I managed HR processes such as onboarding, benefits administration, and employee records management. I also supported recruitment efforts by screening resumes, scheduling interviews, and assisting with the hiring process. I'm proficient in HRIS systems and have a deep understanding of HR compliance and regulations. Additionally, my strong communication skills and ability to build positive relationships have enabled me to effectively support employees and management. I'm passionate about HR and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

See more examples of cover letters in these human resources cover letter examples .

Generic cover letter template - Accountant

Dear [Hiring Manager], I'm excited to apply for the Accountant position at [Company]. With my extensive experience in accounting and financial analysis, I'm confident in my ability to contribute to your organization's success. In my previous role at [Previous Company], I managed general accounting processes, prepared financial statements, and provided analysis to support strategic decision-making. I'm also experienced in tax planning and compliance, payroll processing, and internal controls. I'm proficient in accounting software such as QuickBooks and have strong analytical and problem-solving skills. Additionally, my attention to detail and ability to work collaboratively with colleagues have enabled me to consistently deliver high-quality work. I'm passionate about accounting and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

For more cover letter inspiration, explore these example cover letters for accountants .

Generic cover letter template - Project manager

Dear [Hiring Manager], I'm excited to apply for the Project Manager position at [Company]. With my extensive experience in project management and leadership, I'm confident in my ability to deliver successful projects and drive growth for your organization. In my previous role at [Previous Company], I managed complex projects from conception to completion, utilizing project management methodologies such as Agile and Scrum. I'm experienced in resource allocation, risk management, and stakeholder communication, ensuring projects are delivered on time and within budget. I have strong leadership skills and experience managing cross-functional teams of both internal and external stakeholders. My ability to foster positive relationships and communicate effectively with colleagues and clients has enabled me to deliver successful projects and exceed expectations. I'm proficient in project management software such as Asana and Trello, and have a deep understanding of project management best practices. Additionally, my problem-solving skills and ability to adapt to change make me a valuable asset to any team. I'm passionate about project management and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

Explore these example cover letters for project managers for even more general cover letters.

Generic cover letter template - Software engineer

Dear [First Name] [Last Name], ‍ I'm excited to apply for the Software Engineer position at [Company]. With my extensive experience in software development and programming languages, I'm confident in my ability to contribute to your organization's success. In my previous role at [Previous Company], I designed, developed, and maintained complex software systems utilizing programming languages such as Java, Python, and C++. I'm experienced in the full software development life cycle, including requirement gathering, design, development, testing, and deployment. I have strong analytical and problem-solving skills and am proficient in software engineering tools such as Git and Jenkins. Additionally, my ability to collaborate effectively with colleagues and clients has enabled me to consistently deliver high-quality software solutions. I'm passionate about software engineering and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

For more general cover letter templates, check out these software engineer cover letter samples .

Generic cover letter template -  Graphic designer

Dear [Hiring Manager], I'm excited to apply for the Graphic Designer position at [Company]. With my strong design skills and experience in visual communication, I'm confident in my ability to create effective and impactful designs for your organization. In my previous role at [Previous Company], I designed a wide range of marketing collateral, including logos, brochures, social media graphics, and website layouts. I'm proficient in design software such as Adobe Creative Suite and have a deep understanding of design principles such as color theory, typography, and composition. I have a strong creative vision and am experienced in working collaboratively with clients and colleagues to bring their ideas to life. Additionally, my ability to manage multiple projects simultaneously and meet tight deadlines has enabled me to consistently deliver high-quality work. I'm passionate about design and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

Pro-tip: Instead of writing a cover letter from scratch, try one of Teal's Google Docs cover letter templates to help you get started!

Generic cover letter template - Biochemical research assistant

Dear [Hiring Manager], I'm excited to apply for the Biochemical Research Assistant position at [Company]. With my strong background in biochemistry and experience in laboratory research, I'm confident in my ability to contribute to your organization's scientific research. In my previous role at [Previous Company], I conducted biochemical assays, performed data analysis, and contributed to research publications. I'm experienced in techniques such as protein purification, gel electrophoresis, and spectrophotometry. I have a deep understanding of biochemical principles and am proficient in laboratory software such as GraphPad Prism and Excel. Additionally, my attention to detail and ability to work collaboratively with colleagues have enabled me to consistently deliver high-quality work. I'm passionate about biochemistry and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

For more inspiration on writing a generic cover letter, check out these cover letter templates.

Generic cover letter template - Social work case manager

Dear [Hiring Manager], I'm excited to apply for the Social Work Case Manager position at [Company]. With my strong background in social work and experience in case management, I'm confident in my ability to provide effective services to your organization's clients. In my previous role at [Previous Company], I provided case management services to individuals experiencing homelessness and mental health challenges. I conducted assessments, developed treatment plans, and connected clients to necessary services such as housing, mental health treatment, and medical care. I have a deep understanding of social work principles and am proficient in case management software such as HMIS and ClientTrack. Additionally, my ability to build rapport with clients and work collaboratively with colleagues has enabled me to consistently provide high-quality services. I'm passionate about social work and am committed to helping vulnerable populations access necessary services and resources. I'm excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

Click here for more great samples of cover letter examples .

Generic cover letter examples

Below are examples of generic cover letters that demonstrate how to effectively highlight your skills and experiences. These cover letter examples can serve as a guide to help you craft your own cover letter, ensuring it is adaptable across job applications.

General cover letter sample 

General cover letter example 

Generic cover letter sample

General cover letter sample

Disadvantages of using a generic cover letter

While generic cover letters can save time, they come with several drawbacks that can impact your job search effectiveness. Awareness of these potential disadvantages is important to ensure your application stands out.

• Lack of personalization : Generic cover letters may not convey genuine interest in a specific role, making it harder to capture the hiring manager's attention.
• Failure to address specific job requirements : They often don't address the unique requirements of each job, resulting in a less compelling application.
• Less compelling application : A one-size-fits-all approach can make your cover letter feel impersonal and generic, reducing its impact.
• Perception of low commitment : Using a generic cover letter may give the impression that you aren't fully committed to the job search process or the specific role you are applying for.

All in all? If you're going to use a general cover letter, it should be somewhat customized for each job if you want to stand out.

Craft a better, more customized cover letter with Teal

There is no such thing as a perfect cover letter, but a generic cover letter you can easily edit for each job application can save time and provide a solid start. However, personalizing your cover letter for every application can significantly improve how effective it is because it shows your genuine interest and alignment with the specific role.

If you want to create more tailored cover letters faster, Teal's Cover Letter Generator can help. Teal pulls details from your resume and the job description to generate customized cover letters in less than 30 seconds—no more deleting, rewriting, or reformatting.

Ready to get started?

Frequently Asked Questions

What do you write in a general cover letter.

In a general cover letter, you write a brief introduction about yourself, your skills, and experiences, how they align with job requirements in your field, and why you are interested in the position or company.

Is it okay to have a general cover letter?

It's acceptable to have a general cover letter, especially when applying to multiple positions, but it should be tailored to each job application to show genuine interest and relevance.

What salutation should you use for a generic cover letter?

For a generic cover letter, it’s best to address the hiring manager by name if possible. If you can't find their name, use a professional greeting like "Dear Hiring Manager" to ensure your cover letter remains respectful and appropriate.

Kayte Grady

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The 46 Best Cover Letter Examples: What They Got Right

Published: May 22, 2024

I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

I was shocked upon learning 45% of job seekers don’t include a cover letter when applying for a job. I definitely don’t recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It’s an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 40+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great.

Table of Contents

Customizable Cover Letter Examples

Best cover letter examples, short cover letter examples, creative cover letter examples, job cover letter examples, career cover letter examples, what is a good cover letter, what’s on a cover letter, what makes a great cover letter.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

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Click this link to access this resource at any time.

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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4 Cover Letter Examples (Plus Tips on How to Write Yours)

We love having examples. It’s so much easier to decorate a cake, build a model, or yes, even write a cover letter when you know what the end product could look like. So that’s what we’re going to give you—all the cover letter examples and tips you need to make yours shine (unfortunately we’re not experts in cake decorating or model building). 

You'll see that writing a cover letter is all about highlighting your relevant skills, professional experience, and accomplishments, while emphasizing your interest for the role in an engaging manner.

Want to get right down to business? Skip ahead to:

Why bother with a cover letter at all?

We bet when you see a job listing that says “ cover letter optional ,” you breathe a sigh of relief, gleefully submit your resume, and move on. But you’re truly doing yourself a disservice by not including a cover letter (or by writing one that’s super generic or formulaic).

“When you’re writing a resume you’re oftentimes confined by space, by resume speak, by keywords—you’re up against a lot of technical requirements,” says Melody Godfred, a career coach and the founder of Write in Color who’s read thousands of cover letters over the course of her career. “In a cover letter you have an opportunity to craft a narrative that aligns you not only with the position you’re applying to but also the company you’re applying to.”

Whether you’re writing a cover letter for a data scientist or marketing manager position, an internship or a senior-level role, a startup or a Fortune 500 company, you’re going to want to tailor it to the role, company, and culture. A strong, customized cover letter will help you explain your value proposition and stand out from the stack of applicants. 

If there’s a gap in your resume , you have the opportunity to explain why it’s there. If you’re changing careers, you have the chance to describe why you’re making the switch. If your resume is pretty dull, a cover letter helps you show some personality . And yes, cover letters still get read.

Deep in the job search, or just browsing? These open jobs on The Muse could be your ideal next step »

What do I write in a cover letter? The 3 basic elements

You'll notice from our cover letter examples that the body of your text can vary a lot depending on factors like the position you're applying for, your career stage, and the type of cover letter requested by the hiring manager. For instance, a writing sample cover letter is different from a traditional professional cover letter (we'll get there soon.)

However, there is some information that you can't leave out. It's important to highlight your most relevant experience, skills, and qualifications for the role in any type of cover letter. Plus, make sure to write an engaging first paragraph to grab the reader's attention, and an effective final paragraph, ideally followed by a call to action, in order to leave a lasting positive impression.

You could say that cover letters are a little like puzzles. When you put each component in its proper place (and remove any parts that don’t fit), you create a complete picture. Even though that picture is always different, the types of pieces are basically the same. We've broken down these three key elements for you:

1. An engaging opener

How you start a cover letter is everything. Your opening lines influence whether someone keeps reading—and you want them to, right? “Starting with something that immediately connects you to the company is essential—something that tells the company that this is not a generic cover letter,” Godfred says. “You have to say something that tells the employer, ‘I wrote this just for you.’”

It can be a childhood memory tying you back to the company’s mission. It can be a story about the time you fell in love with the company’s product. It can be an anecdote from another job or experience showing how hard of a worker you are. Whatever you decide to open with, make it memorable.

2. A clear pitch

Use the next few paragraphs of your cover letter to “hit them with the strongest results you have that are aligned with the opportunity,” Godfred says. Ryan Kahn , Muse career coach and founder of The Hired Group , calls this your pitch. In other words, the part where you’re “selling yourself for the position and why you’re qualified for it.”

Additionally, Godfred says, “If you’re someone who’s transitioning careers, and you need to explain that transition, you do it there.”

This section should have a balance of soft and hard skills . Talk about your experience using Salesforce or doing SEO work, but also highlight your ability to lead teams and communicate effectively.

“Companies are embracing authenticity, they’re embracing humanity, they’re looking for people who are going to fit their culture,” says Godfred. “So what are your values? What do you stand for? These values should be as much a part of your cover letter as the super specialized hard skills.

3. A great closing line

Your closing line could include your next steps or a call to action, Kahn says, such as “ I welcome the opportunity to speak with you more about how I can contribute to the team ,” or, “ I would love to schedule a time for us to discuss this role and my experience. ” But more importantly, “You want to make sure that you’re gracious and thanking them,” he says. While seemingly cliché , it never hurts to end on a simple, “ Thank you for your consideration. ”

Does that sound a bit overwhelming? Don’t panic! We’ve got examples of four types of cover letters below: a traditional cover letter , an impact cover letter , a writing sample cover letter , and a career change cover letter . So let’s take a look at these examples, why they work, and how you can use them to craft your own.

1. The traditional cover letter example

A traditional cover letter is similar to what you’d come up with using position-based cover letter templates . It moves in reverse chronological order through your career history, highlighting parts of your past jobs that make you well suited for this position.

You might want to use this type of cover letter if:

• You’re applying to a more formal company (like a law firm or major healthcare company ) or a more conventional role (like a lawyer or accountant).
• You want to play it safe and conservative with your application materials.

What does the job description say?

Imagine you’re applying to a paralegal job opening at a law firm. The job description might include:

Responsibilities

• Draft routine legal documents for review and use by attorneys
• Coordinate and organize materials and presentations for legal proceedings
• Research legal and related issues and report findings and conclusions to team
• Provide overall legal administrative support to the legal team
• Maintain calendars and ensure timely filings

Requirements

• Bachelor’s degree or equivalent of relevant education and work experience
• Strong communication skills (oral and written)
• Strong organizational , multitasking, and prioritization skills
• Proficiency with Microsoft Office Suite and LexisNexis
• Trustworthy, positive, energetic, and optimistic attitude with a willingness to roll up your sleeves

The cover letter example

Here’s an example of a traditional cover letter you could write for this role—keeping things strictly professional but without sounding too boring or jargon-y:

Dear Ms. Jessica Sanchez,

In my five-year career as a paralegal, I have honed my legal research and writing skills, and the attorneys I’ve worked with have complimented me on my command of case law and litigation support. Spiegel Law Firm’s 20 years in practice proves that the firm has strong values and excellent attorneys, and I’d be eager to join such a talented team.

I currently serve as a paralegal for Chandler, Chandler, and Greene, where I work closely with the partners on a number of high-priority cases. During my time here, I implemented a new calendar system that ensures timely filing of court papers. This system has prevented missed deadlines and allowed for better organization of internal and client meetings.

Previously, as a paralegal for the Neuerburg Law Firm, I received praise for my overall support of the legal team and my positive attitude. While working there, I came up with and implemented a plan for digitizing their old files while still ensuring security and privacy. This led to more efficiency when preparing for client meetings and legal proceedings.

My further qualifications include a bachelor’s degree from Rutgers University, a paralegal certificate, and training in LexisNexis, Westlaw, and Microsoft Office Suite.

I would love the opportunity to discuss how I can contribute to your legal team. Thank you in advance for your consideration, and I look forward to hearing from you.

Chase Broadstein [email protected] (222) 222-2222

Download this example

Why this works

This cover letter example is short, sweet, and to the point. It shows the candidate has a knack for getting things done in a thorough and timely manner and a track record for helping out wherever needed. The opening lines also express a genuine interest in this specific firm. Plus, there are some important keywords in there like “calendar system,” “bachelor’s degree,” “paralegal certificate,” and “LexisNexis.”

2. The impact cover letter example

The impact cover letter puts your accomplishments front and center rather than organizing your paragraphs by past roles. You might use a cover letter like this if:

• You’re applying for roles where you’re expected to deliver on certain goals or results (for example, if the jobs involve sales quotas or marketing metrics).
• You haven’t followed a straightforward career path and your past job titles don’t show the extent of your qualifications.
• You want your personality to stand out a bit more than it might in a traditional cover letter.

What does the job description say

Imagine you’ve come across an opening for an email marketing manager . Part of the job description states:

• Manage email marketing strategy and calendar, including copywriting, optimization, monitoring, analyzing, and reporting on campaigns
• Improve campaign success through conversion optimization, A/B testing, and other experiments
• Collaborate with the design team to ensure brand guidelines are followed in emails
• Partner and collaborate cross-functionally with sales, product, product marketing, and data teams
• 3+ years in email marketing
• Experience with Constant Contact, Google Analytics, HTML, CSS, Photoshop, and Microsoft Excel, a plus
• Excellent communication skills (oral and written) and an eye for copyediting
• Strong interpersonal , relationship-building, and stakeholder management skills
• Excellent project management, problem-solving , and time management skills, with the ability to multitask effectively

Here’s an example of an impact cover letter where the writer’s hard skills and successes stand out:

Dear Russ Roman,

I have a problem. See, my inbox currently (and embarrassingly) hosts 1,500 unread emails—including newsletters from at least 50 different brands.

But this problem only fuels my passion for creating emails that are worth opening. Because from my perspective, as someone who can barely get through their own stack of mail, that’s a true win.

I’ve been following Vitabe for years, and can proudly say that I open every single email you send to me. I’m a sucker for a good subject line—“Take a Vitamin-ute—We’ll A-B-C You Soon” being my favorite—and the way your email content feels both fun and expert-backed really speaks to me. This is why I’m thrilled to submit my application for a role as email marketing manager at your company.

I have over four years of experience working in the email marketing space. In my current role at Westside Bank, I was able to implement new email campaigns centered around reengaging churned clients. By analyzing data around the types of clients who churn and the engagement of our current email subscribers, as well as A/B testing headlines and newsletter layouts, we were able to increase email subscribers by 15% and convert 30% of those subscribers to purchase our product, a significant increase from the previous year. 

I also launched a “Your Credit Matters” newsletter focused on educating our clients on how they spend and manage their credit—which became our highest performing campaign in terms of open-rates and click-through to date.

Previously, as a member of the marketing team at Dream Diary Mattresses, I collaborated with the sales and product team to understand how I could best support them in hitting their quarterly goals. One specific project involving creating personalized emails for customers drew more people to come back to our site after 30 days than direct paid ad campaigns, leading to a 112% increase in revenue from the last quarter.

I take the content I write and the calendars I manage seriously, editing and refining beyond detail-oriented and into meticulous territory, and I feel my experience and drive would greatly help Vitabe further develop their email program for success.

Thank you very much for your time and consideration. I look forward to hearing from you.

Lad Miller [email protected] (987) 654-3210

This sample cover letter concisely highlights the applicant’s most significant, relevant achievements. By adding context to how their projects were created, monitored, and completed, they’re able to show just how results-driven they are and how they’ve successfully leveraged some of the skills the company is looking for.

One thing worth noting: This person didn’t include keywords such as Constant Contact, Google Analytics, HTML, CSS, Photoshop, or Microsoft Excel—all of which are listed in the job description. But those skills are most likely in their resume already, and leaving them out gives them the space to discuss specific projects and tell a story not visible on other parts of their job application.

3. The writing sample cover letter example

For roles where written communication is key, such as PR, copywriting , or journalism jobs, your cover letter will likely be the first writing sample your future employer sees. So it’s just as important to show your skill set in action through eloquent writing.

• Writing or editing is a key component of the role you’re applying to.
• You want to show off your creativity.

Here’s part of a job description for a staff writer position:

• Pitch and write articles, reporting on timely issues and trends
• Collaborate with editorial and other teams to launch each digital issue and other special projects on schedule
• Evaluate content performance and digital trends on a daily basis to constantly adjust pitches and packaging
• Utilize CMS tools, strategically select photos and videos, and request original graphics to optimize all written content for maximum engagement
• At least 2-3 years of experience creating content at a digital-first outlet
• Strong writing and reporting skills, and the ability to write clearly and quickly
• Familiarity working in a CMS and with analytics tools such as Google Analytics
• Deadline-driven, strategic thinker with a knack for crafting click-y headlines
• Strong collaborator who thrives in fast-paced environments

Have fun with this one, but triple-check for spelling and grammar mistakes, and make sure you’re showing off your best writing. Here's the cover letter sample:

Dear Tai Chen,

Since I could walk, I’ve been dancing. And since I could read, I’ve been glued to Arabesque Weekly. At one point, you featured one of my local heroes—a ballerina who struggled with an injury early in her career and went on to become a principal dancer at Pacific Northwest Ballet—and I plastered the article above my childhood bed. It’s still there today.

That article—and so many others you’ve published—taught me that dancing was about more than just pirouettes and arabesques and that the right kind of writer can shed light on aspects of the art that make it surprising, impactful, and universal. I can be that writer.

As an editorial assistant at TheImprovGroup.com for the past two and a half years, my main responsibility was to get all of our content ready to go live on the site. This included fact-checking, proofreading, adding in HTML where necessary, and finding photos, videos, and GIFs that would complement the content and optimize audience engagement. 

As I tinkered with each post, I became intimately familiar with our internal CMS. Reviewing every single article we published and following reactions and engagement helped me gain a deep understanding of what makes a piece really land with our audience.

But by far my favorite aspect of this role has been writing. Each week, I pitch and write at least one article, from 250-word news items to 900-word advice pieces to even longer profiles, features, and personal essays. I love the challenge of developing pitches that align with the trends we see in the data, reflect with the company’s brand and mission, and allow me to flex my creative muscles.

Collaborating with my team to form the best content library we can has been a dream come true. I would be so excited to use my experience to help Arabesque Weekly achieve its goals. And I hope to one day write a story that another little dance lover tapes to their wall forever.

It would be an honor to be a part of your editorial team, and I look forward to the possibility of discussing the opportunity with you.

Hoping to be your next staff writer,

Marlee Wood [email protected] (555) 666-4433

This candidate is clearly passionate about this specific publication and leads with a unique personal anecdote tied to the company’s mission that demonstrates their ability to tell stories in a compelling way. There are relevant keywords and phrases, sure, but they’re not just thrown in there. Their voice comes through in every sentence, proving this person knows how to communicate effectively and creatively.

4. The career change cover letter example

Cover letters can play a big part in helping career changers prove their qualifications—especially when it’s unclear how their skills transfer over to this new field.

You might write a career change cover letter if:

• You want to highlight the transferable skills you have that relate to the job description.
• You want to explain why you’re making the switch and what’s driving you toward this specific industry, company, or position.

Imagine you’re someone who has experience supporting a sales team as an administrative assistant , and you’re now looking to become a sales representative. You come across a job posting that includes:

• Develop new sales techniques and strategies to build pipeline and hit team goals
• Coordinate with other teams to increase lead-generation efforts
• Assist in the processing of new business, including contacting customers to finalize sales and service transactions
• 1-3 years of successful sales experience
• Strong communication skills
• Ability to thrive in a fast-paced, ever-changing environment
• Ability to work independently to plan, set priorities, and effectively organize work
• Proven ability to be persuasive, persistent, and confident in closing a sale

Typically, this type of cover letter should include a compelling narrative about your career change and how you can transfer your past experiences to this new role. Here’s how you might translate your past experience over to this new (and exciting) prospect:

Dear Maria Russo,

The head of sales at Sunshine Inc. was in a bind. She needed six client meetings scheduled, 18 service transactions processed, and a summary of the team’s new lead generation campaign drafted before getting on a flight to Austin—in three hours. So she turned to her cool-headed, sales-savvy administrative assistant for help. That assistant was me. Not only did I execute everything on her to-do list, I did it all before her plane left the ground.

For three years, I worked in lockstep with a busy, growth-oriented sales leader to support the business development team. As the sole administrative assistant in the department, I balanced a swath of competing priorities, ranging from coordinating meetings and inputting data to contacting customers, finalizing transactions, and creating promotional materials. This role helped me develop a comprehensive understanding of the sales cycle, sales strategy, and pipeline growth.

Like many others, my career path hasn’t been entirely straightforward. After leaving Crabapple Media, I enrolled in a local coding bootcamp. Six months later, I emerged with a certificate in computer programming and a certainty that I did not want to be a coder. But education is never wasted. I’m now an aspiring sales representative with experience supporting a thriving sales team and extensive knowledge of the tech space.

Here’s a little bit more about how my experience would translate into this role:

• At Crabapple Media, I assisted in coordinating three annual sales strategy rollouts, yielding an average increase in pipeline of 26% YoY.
• At Sunshine Inc., I supported 12 independent team members in their lead-generation efforts. I also assisted in processing an average of 300 sales transactions every quarter.
• I thrive in busy, ever-changing environments that require me to communicate clearly and concisely. Supporting a high-volume team and a busy executive helped me to hone these skills—I typically sent more than 200 emails a day!

I would, of course, love to schedule a time for us to discuss this role and my experience, and I truly want to thank you for considering me.

All the best,

Olu Abiola [email protected] (123) 456-789

The opener draws you in and makes you want to learn more. It toots the person’s horn, but in a way that’s substantiated. Then, the next couple sections explain their experience in the sales space and other relevant qualifications, before eventually tying that back to why they’re applying to this specific job. 

Similar to the impact cover letter, the author lists some of the more important qualities they bring to the table, doing a bit of keyword inclusion and resume gap explaining along the way.

Bonus cover letter examples

To further guide you, check out some more cover letter examples:

• Pain point cover letter example
• Internship cover letter example
• Recent graduate cover letter example
• (Another) career changer cover letter example
• Stay-at-home parent returning to work cover letter example
• Sales cover letter example
• Email marketing manager cover letter example
• No job description or position cover letter example (a.k.a., a letter of intent or interest)
• Example cover letter with no experience

Let’s break down one of our example cover letters real quick

All three professional cover letter examples have some key elements that make them great and able to grab the hiring manager's attention. Check out this handy infographic that breaks down our impact cover letter:

A few more cover letter tips

Here are a few more tips to help the cover letter process:

Start with a “brain dump” 

If you’re staring at a blank page, Godfred always recommends that her clients start by getting all their ideas on the page without paying attention to length. Then “ask yourself how you can cut half of it,” she says. You’ll likely find that repeated information and very generic phrases are the first to go. (If it’s still too long, here are some tips for getting your cover letter down to one page .)

Don’t just repeat your resume

You only have so much space to get your point across, so focus on the information that isn’t stated elsewhere rather than simply regurgitating your resume. A good cover letter should complement your resume, so use the opportunity to elaborate your skills and qualifications further, as well as your accomplishments and why you're a good fit for that position.

Focus on quality over quantity 

Target the jobs you’re most closely drawn to and qualified for and give them all your energy, rather than trying to churn out hundreds of cover letters, Kahn says. You may not be able to apply to as many jobs, but you’ll have a better response rate.

Remember the ATS 

Much like your resume, an applicant tracking systems, or ATS , will be sifting through your cover letter. So you’ll want to scatter relevant keywords from the job description throughout your pitch where it makes sense.

Don’t stress over formatting 

You may see flashy cover letter examples across the internet, but for the most part, it just isn’t necessary. An ATS can’t read text that has been formatted beyond using bold, italics, underline, and color, so keep your font and layout simple—especially if you’re submitting your cover letter through an online portal.

Don't forget your contact information

Include your contact information on every page, including your name, phone number, and email. “Imagine you come across a cover letter and you print it out with a bunch of applications to review and it doesn’t have the person’s contact information on it,” Godfred says. “You never want to put yourself in a situation where you’re the right person and they can’t find you.”

Edit your cover letter before submitting

Never submit a cover letter right after you finish writing it—there could be critical errors that you didn't notice while typing. Take some time away from your text, then revisit it like you're reading someone else's letter. Be sure to double-check all the information you've included, paying special attention to:

• The company's name
• The hiring manager's name
• The job title
• Your contact information
• Basic grammar and spelling

You're ready to go

If you've come this far, you're equipped with all the information you need to craft a great cover letter. Hopefully these cover letter examples help as you go to tackle your own. Remember: This is just one small step in the process! Take your time, but learn to move on when you’ve given it your all.

Amanda Cardoso contributed to the latest version of this article.