thesis statement on online shopping

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CONSUMERS' BUYING BEHAVIOR ON ONLINE SHOPPING: AN UTAUT AND LUM MODEL APPROACH

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Dr. Mohammad Naved Khan , MAMTA CHAWLA

Internet has gained status of as a dynamic commercial platform, more than a rich source of communication. It has intensified the complexities of the simple act of buying. “Google” has become the generic term for “searching information”. Traditional buying by individuals has taken the complex mixture of store, mall, television, internet, mobile- based shopping. Not only developed western-countries but even Asian countries, with poor infrastructure and low internet penetration rates, are equally adopting online buying. Indeed, a simple search combining the terms “online” and “buying” or “ shopping” results into more than 15000 results on any academic database source. A review of selected published work in the area of “online buying” reveals that a wide range of topics have been explored and a rich theoretical framework in the form of different models is inexistent. This paper aims to present a comprehensive framework of the relevant literature available in the field of online buying behavior, in the form of different theories, models and constructs; and research results based on them. Tradition 5-staged model of consumer behavior has different stages- need identification, information search, evaluation of alternatives, buying and post purchase evaluation. Additionally, for online buying behavior the stages involved in online buying can be divided into: attitude formation, intention, adoption and continuation with online buying. Most important factors that influence online buying: attitude, motivation, trust, risk, demographics, website etc. are widely researched and reported. “Internet adoption” is widely used as foundation framework to study “adoption of online buying”. Post adoption or continuation with online buying is the area which still needs substantiate research work. Current state of this emerging field offers the potential to identify areas that need attention for future researchers. Through review of online buying literature available, this paper offers theoretical basis to the academicians, practitioners and web-marketers. In addition, the clear understanding of the online buying behavior can provide the opportunities for designing new capabilities and strategies that would quench online buyers’ thrust on value.

James-Ariel Sánchez-Alzate

This study explores the differences between buyers and non-buyers in the adoption of electronic purchase intention in Colombia. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), a theoretical model that includes a set of five variables is established: performance expectations, effort expectations, social influence, facilitating conditions, and risk. The empirical results obtained from a final sample of 1,836 surveys emphasize the importance of performance expectations for both groups. Social Influence is another determinant of electronic purchase as well. In addition, an exploratory study of the moderating effect of the educational level and socioeconomic status for each group was performed, finding strong evidence of the influence of these demographic variables, which suggests that, as a conclusion that makes a great contribution to this country, access to electronic shopping is strongly related to educational level and socioeconomic status.

International Journal of Advanced Computer Science and Applications

Dr Omkar Dastane

Abstract: E-Commerce tools have become a human needs everywhere and important not only to customers but to industry players. The intention to use E-Commerce tools among practitioners, especially in the Malaysian retail sector is not comprehensive as there are still many businesses choosing to use expensive traditional marketing. The research applies academic models and frameworks to the real life situation to develop a value proposition in the practical world by considering 11Street as the company under study and comparing it with Lazada as a leading competitor in the market. The objectives include identification of customers’ perception of a value for E-Commerce Businesses, followed by critical evaluation of existing value proposition of 11Street with Lazada to identify gap and finally to propose a new value proposition for 11street. This paper first identifies customer perceived value of E-Commerce followed by critical review of existing value proposition of 11Street and then comparing and contrasting with the leading player Lazada. By the end of this research, a new consumer value proposition proposal for 11Street proposed for consideration in matching with the Malaysian consumers’ value criteria.

Adamkolo M Ibrahim

This paper investigated factors that affect e-shopping acceptance among Nigerian students of tertiary institutions. The extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model formulated by Venkatesh, Thong and Xu (2012) was adopted with some adjustments. The predictors of the model are performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value and habit. Since the researchers wanted to study technology adoption in the context of service delivery quality, a review of relevant literature suggested designing an integrated model that would determine the influence of technology adoption expectancy and service quality variables on e-shopping adoption could yield comprehensive results. To achieve that, three key predictors from the Service Quality (SERVQUAL) model namely, reliability, responsiveness and empathy were integrated into the conceptual framework, which yielded the research model that was employed to determine the factor(s) that significantly affect adoption of e-shopping. The objectives of this study were to identify online shopping strategies of the e-tailers, to determine the students' perception of e-shopping and to determine the relationship between the predictors and e-shopping adoption. The integrated model, from which 10 hypotheses of this study were derived, measured the responses of 380 undergraduate (university) students. A pre-tested and validated 40-item questionnaire was administered to the respondents. The reliability coefficient of the items ranged from .755 to .876, which was high. A conclusion was drawn and some recommendations for future research were outlined.

Yusuf Lamidi

Adoption of Online shopping as being the latest purchasing channel in this decade of 24th century, particularly among the University students compared to the traditional shopping method as means of adoption of Technology Acceptance Method (TAM). Although, it is not clear what drives consumers to shop online and whether these numbers could be even increase if more attractive online stores were developed. This research seeks to critically explore and understand the social factors which influence the consumer intention to shop online, in student’s attitudinal behaviour. There has been an argument from different previous reviews concerning the objective and aim of this research (e.g. Davis, 1989; Monsuwe et al., 2004) but based on framework. So, therefore the study extend such framework which required re-examined and testing of the factors in order to make it more open for application in research context and also include students as consumers satisfaction to the definition of online shopping as recent factor to be consider. Mixed method strategy (quantitative and qualitative method) was adopted to explore and investigate validity and reliability of such social factors that drives consumers’ intention and attitude respectively of their demographic, role of product characteristics, situational factors, impact of previous experience and level of trust and satisfaction with web-stores. Based on the relevant literature review, therefore, the researcher carried out regression analysis test and thematic approach on the relative hypothesis. And the results of the regression analysis, manual statistical calculation and thematic approach (pattern) demonstrate that the social factors influence students’ intention and attitude toward online shopping with; (a) age and gender as basic factors, (b) product types like ticket/holiday booking and fashion, (c) ease of use, navigation and flexibility of web-site (d) usefulness of available information, effective for searching from various site and enjoyment from previous experience and, (d) quick delivery, problem solving with safety and security was found as satisfaction and trust of not just shopping presently but also using internet to shop in future.

suhana mohezar

Charles Dennis is a Senior Lecturer at Brunel University, London, UK. His teaching and research area is (e-)retail and consumer behaviour – the vital final link of the Marketing process – satisfying the end consumer. Charles is a Chartered Marketer and has been elected as a Fellow of the Chartered Institute of Marketing for work helping to modernise the teaching of the discipline.

TJPRC Publication

On-line shopping has seen an unprecedented growth globally, which also opens up new business avenues for stakeholders such as online retailers, e-commerce business platforms, banks and internet service operators. As per " India's Digital Leap–The Multi Trillion Dollar Opportunity " a report by Morgan Stanley, India's on-line shopping is expected to grow at an annual rate of 30% to reach about $200 billion for gross merchandise value by year 2026. Online shoppers in India are expected to grow from 14% of total internet base in 2016 to about 50% in 2026. Seeing this significant growth, the objective of the research paper is to identify and assess the factors influencing the adoption of online shopping and behavioral intention of online shoppers in Delhi/NCR, for which Exploratory, Descriptive and Causal research design has been adopted. This study had validated UTAUT model.

hemath weerasinghe

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Drawbacks and Benefits of Online Shopping Essay

Introduction, benefits of online shopping, drawbacks of online shopping.

Online shopping is a form of e-commerce that involves the use of internet-connected computer hardware and credit cards. The user also needs to have a secure password that will enable him or her to access the services. Online shoppers are required to have different passwords for different shopping websites.

The process of online shopping involves opening the site where one prefers shopping, selecting the good or service needed by clicking on the specific item that the shopper wants, and then clicking on the ‘add to basket’ portal. After the item is moved, the buyer then clicks the stop button. Before entering money details, the customer ensures that the website uses ‘https’ and not ‘http’.

Such a browser assures the user that the site is secure in terms of handling money. The user then enters his or her credit or debit card particulars on the site. The site will display some verification characters for the user to enter. These ‘Captcha” details verify that the machine is being operated by a person and not a fraudulent software or robot.

After the buyer has completed entering the required details on the website as prompted, he or she then waits for the goods or services to be delivered to his or her authorised points of delivery. With this hint in mind concerning online shopping, the information given so far is enough to declare the shopping strategy as both risky and advantageous. The study dwells on proving this claim.

One of the benefits of online shopping is that it makes the customer have quick access to items that are identical regardless of where he or she does the shopping for them. For example, one is able to access items such as certain types of clothes, Compact Discs (CDs), books, cookeries, and even electronics. The only major requirements that the buyer should ensure that he or she has are the particulars of the item, which he or she verifies when it is delivered.

Bonsu and Darmody (2008, p. 356) argue that online shopping enables people to save energy that could have been used to travel to the shopping malls or to the markets for certain items. Online shopping is particularly advantageous, when the item that the buyer wants is similar in various shopping points. Such an item does not require the buyer to select a particular item from a variety of closely related or similar items.

For example, if it is a particular book by Shakespeare for instance, the book is not likely to be different in terms of price from one shop to another in a certain market region. With such items, the buyer can comfortably do online shopping. Constaninides (2004, p. 115) reveals that online shopping is also beneficial because it saves time.

Most of the online shopping service providers offer free delivery of services to their customers for goods of a specific value. The buyer is able to save a lot of time, which he or she can spend doing other beneficial activities. The time that shoppers spend in travelling, selecting, packing, and carrying the items is reduced. Therefore, online services such as shopping enhance efficiency.

According to Bonsu and Darmody (2008, p. 356), online shopping is also beneficial to customers in that they can obtain commodities that are not easily accessible due to distance and complexity of specificity. Some items that customers may need are very specific in nature.

Hence, identifying and selecting them physically in the shelves of the supermarket may be tedious. For example, electronic gadgets have specific codes that may easily confuse customers who have no previous experience in them. Choosing the specific item from a variety of others may attract confusion and hence a probable wrong choice of what the client requires.

In some instances, goods or services are not available in the proximity of the customer. In such cases, online customer can search through the websites and identify the item from far since delivery is guaranteed. For example, a customer may want to buy a certain model of a car that is not available in his or her country. Sometimes the buyer may not know where to get a certain item.

However, the buyer can access such goods and services through online advertising that the sellers offer. Online shopping has also enabled sellers to publicise their goods and services. A good example of shopping sites is the OLX where sellers post a picture of the items they want to sell, their description, and price. In addition, online shopping has little or no interference from competitors.

According to Bonsu and Darmody (2008, p. 355), unlike in supermarkets, shopping malls, shops, and hotels where customers line up to be served, online shopping is personal. Customers will use their computers, mobile phones or iPads to access the items that they want to buy. There are no cues and scramble for scarce items as it happens sometimes in shops and supermarkets.

Clients can order for items that they may not be confident to pick in the company of others in the supermarket. Such items include medicine for diseases that are stereotyped such as HIV/AIDs and other STDs. Thus, online shopping guarantees privacy and convenience.

Moreover, online shopping has been very beneficial for the physically challenged. Since these people find it difficult to travel, open fridges and shelves in supermarkets, and/or even to carry their shopping, they prefer using this service. Online shopping service saves them the strenuous activity hence enabling them to shop comfortably just like their normal counterparts.

Although e-commerce has been embraced in many economies of the world, there are several challenges that face its advancement. One of the drawbacks of online shopping is that it is not a very safe and secure transaction. The Secure Test consultancy firm that is based in the United Kingdom conducted a research on the safety of e-commerce.

Out of 100 websites that the consultancy investigated, the company concluded that there were many flaws in terms of handling of customers’ details by various websites. The methods of handling security details of customers were very insecure. Such flaws included mishandling of customer passwords and email addresses.

Mismanagement of the customer’s data is a great loop that online attackers use to hack registered e-commerce sites. Another drawback is lack of compliance with the required standards for the use of credit card by the issuing companies. Credit cards are required to be compliant with the PCI-DSS standards, which are the international standards that should guide the security of credit card services.

However, in a recent survey of credit compliance in the UK, only 14 percent of the 65 companies that were involved had complied with the PCI-DSS standards. Surprisingly, even large website companies such as Littlewoods were found to lag in terms of compliance. Companies such as the New Look are also not compliant. However, they do not keep details of customers’ credit cards and passwords.

In fact, customers should revert to PayPal, which is more secure. Constaninides (2004, p. 111) argue that websites are hacked using SQL injection where fraudsters use the registered websites to perform fraud on online customers. The other drawback is that online shopping websites cannot be trusted. Websites that host most of the shopping sites portals are never screened for authenticity.

Without scrutiny, such companies can be operated by people with ill motives hence injuring innocent customers. For example, Fasthosts Company has fallen to this trap. Last year, this company, which is based in the UK, was ordered to have its customers alter their FTP and all their passwords to their emails due to data breach. If this step were not taken as a quick remedy, many online shoppers would have lost their money.

With the advancement of computer technology, e-commerce has been adopted by many economies in the world today. Online commerce involves the use of internet-enabled computers to carry out shopping on company websites. The buyer pays for the services using credit cards or debit cards with special passwords. There are various advantages and disadvantages of using online shopping.

The benefits include saving time and energy used in shopping, easy access of goods and services that are not available in certain regions, access to goods and services by physically challenged persons, and enhancing efficiency. However, several drawbacks are evident such as insecurity, poor credit card compliance by the providers, and website hosts that cannot be trusted due to poor authenticity.

Finally, from the above discussion, e-commerce has more advantages in relation to disadvantages. Hence, it should be adopted in the world with the necessary input in security.

Bonsu, A & Darmody, A 2008, ‘Co-creating Second Life: Market—Consumer Cooperation in Contemporary Economy’, Journal of Macromarketing, vol. 28 no. 4, pp.355-368.

Constaninides, E 2004, ‘Influencing the Online Consumers Behaviour: the web Experience’, Emerald Research Journal , vol. 14 no. 2, pp.111-126.

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IvyPanda. (2019, December 29). Drawbacks and Benefits of Online Shopping. https://ivypanda.com/essays/drawbacks-and-benefits-of-online-shopping/

"Drawbacks and Benefits of Online Shopping." IvyPanda , 29 Dec. 2019, ivypanda.com/essays/drawbacks-and-benefits-of-online-shopping/.

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IvyPanda . 2019. "Drawbacks and Benefits of Online Shopping." December 29, 2019. https://ivypanda.com/essays/drawbacks-and-benefits-of-online-shopping/.

1. IvyPanda . "Drawbacks and Benefits of Online Shopping." December 29, 2019. https://ivypanda.com/essays/drawbacks-and-benefits-of-online-shopping/.

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IvyPanda . "Drawbacks and Benefits of Online Shopping." December 29, 2019. https://ivypanda.com/essays/drawbacks-and-benefits-of-online-shopping/.

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Online Shopping Vs In Store Shopping Essay

Type of paper: Essay

Topic: Business , Products , World , Shopping , Commerce , Money , Internet , Customers

Words: 1200

Published: 12/09/2019

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Use this online shopping vs in store shopping essay as an example for your ouwn academic paper.

Shopping is part of our life and just like we need to breath to stay alive we also need to shop as well. It doesn’t really matter the amount or the quantity of products you are buying but it’s all about the time you spend to do it. Over the years people have been shopping at their neighborhood mall for most of the household stuff including food. This also include doing some little window shopping. With the coming of the internet and online shopping, shopping has been revolutionized. Many people are going for online shopping as compared to going to the local mall. It is a fact that some people still prefer doing shopping at the mall with various personal issues and preferences. Some argue that they get to enjoy a day off by shopping at the mall. To some the mall is their number one place to buy merchandise. To others the mall is the place where they can go and get their appetite satisfied or unwind through various entertainment activities. All this is true about shopping at the mall it is even fun to most people but the fact is that the hassle of looking to what you want is undeniably tiring. In other words as the internet constantly gains popularity majority of people are going for shopping online. Shopping online has takes preference over the conventional shopping at the local mall since it has been made for the benefit of consumers offering many advantages. The first advantage of shopping online is that it is convenient. You don’t need to spend any of you hard earned money in buying fuel to go to the mall. All you need is just a few clicks of your mouse and you get what you want. The stress of waiting in jam for many hours is eliminated by online shopping. In addition you won’t hassle for parking space or where to leave your kids when shopping online (Bigne and Enrique 123). Online stores are always open 24 hours a day through the year so you have all the time you need to do your shopping without bothering anyone or rushing to beat the store’s closing time. In addition while shopping online you can browse through the different products you want or if you are not decided you can compare the products offered in different online stores and buy the one that satisfies you. You can be able to track your purchases easily online using the carts services provided by online stores .This isn’t possible with shopping at a local mall. Lastly for people who feel shy buying certain products like hair growth lotion , they can make their purchase online anonymously with no ever knowing anything. Online shopping offers the ultimate convenience to shoppers. Secondly shopping online allows saving. Online stores offer products and services at affordable prices as compared to the local mall. This is due to the fact that online stores don’t have overhead costs associated with local mall like rent, display, utilities and many more. Most of the time it is such cost that end up being transferred to the consumers at local malls making prices of commodities a bit higher. You buy cheaper and therefore save money. Also when shopping online as a consumer you are able to get products at lower prices. This is especially so if the product in question is being manufactured in that country. The idea here is that products from a country are sold at a lower price in that country than in foreign market. Therefore the possibility of buying from an online store owned by a manufacturer allows buying at a cheaper price. Another advantage is that online shopping offers variety and simple international purchases. In online shopping there is no geographical boundary. This means that consumers can buy products from all over the world. This is particularly if what you want is not easily available at your area. This allows buyers and sellers from across the globe to come together and interact. Through such interactions consumers air out their grievances and suggestions of improving products and sellers also market more of their products (Montaldo 34). In addition you have limitless options on products available in online shopping since online shopping offers a variety of products to choose from. Products that are difficult to find in local malls such as niche health products like all natural health supplements can be found with ease in online stores. This also includes products that are not available at your local mall. Last but not least buying online allows making of informed decisions before buying. This is because as a consumer looking for a certain product online you can access that products review before making up your mind. Product reviews are usually done by experienced users of that product or it can be done by the manufacturer of the product. Through such reviews you are able to comprehend the pros and cons o the product which will help you gauge how useful it will be to you (Montaldo 78). You are also informed on how to use a product in case you haven’t used it before. In addition there is a provision for consumers to leave there comments and views about a product and also ask questions regarding it. This prevents being misguided by the local malls assistants who most of the times know very little about the products they sell. You will not end up buying something that you regret about it later if you are keen in reading and understanding product reviews. It goes without saying that the internet in addition to being a source of information has transformed shopping for the better. It is crystal clear and evident from above that shopping online has accrued a lot of advantages to the consumers. Through online shopping you can purchase your needed products conveniently from the comfort of your home. Online shopping offers products at competitive prices enabling you to save. In addition since online shops don’t incur overhead costs you are able to buy at cheaper prices as compared to a local mall. Additionally, you are able to select from a variety of products online when shopping and in addition you can purchase products from anywhere in the world. You also get the chance to interact with sellers and manufacturers of products directly when shopping online. Lastly online shopping provides for making an informed decision before purchasing products through product reviews. This prevents mistakenly buying goods you have no proper knowledge on. All this explain why more and more people prefer to do their shopping online as compare to doing it at their local malls. According to Montaldo (52) it is true that online shopping surpasses shopping at the mall for it not only saves money but also keeps in check ones comfort and privacy.

Montaldo D, The pros and cons of online shopping. MA: The MIT Press, 2001. Retrieved from http://couponing.about.com/od/bargainshop/a/hiddencosts.htm Bigne, Enrique. The Impact of Internet User Shopping Patterns and Demographics on Consumer Mobile Buying Behavior. Journal of Electronic Commerce Research, 2005.

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