presentation to investor

Best Practices for Creating a Top-Notch Investment Presentation

presentation to investor

Raising venture capital is difficult. On top of having a business or product that a VC finds “fundable,” you need to have a system in place to raise capital. This includes everything from identifying the right investors to pitching investors to nurturing investors.

Related Resource: How To Write the Perfect Investor Update (Tips and Templates)

Inevitably, you will have to present or pitch to investors over the course of a fundraise (typically using a pitch deck ). To learn more about how to best pitch and present to your potential investors, check out our tips below:

What is the purpose of an investment presentation?

An investment presentation or pitch is a tool to help founders share their company story and vision with investors. An investor presentation is a visual representation of your company narrative and includes things like metrics, roadmaps, team members, etc.

Kristian Andersen of High Alpha breaks down how founders should think about crafting their pitch deck and story below:

Related Resource: Tips for Creating an Investor Pitch Deck

How long should an investment presentation be?

There is no exact answer when it comes to determining the length of your pitch deck. Different businesses and pitches will require different pitch decks, but we have found that as a rule of thumb founders should shoot for a pitch deck that is 12 slides or less.

We studied our own data from our pitch deck sharing tool and found that the average number of slides in a pitch deck (where 100% of slides were viewed) was 12.2 slides.

presentation to investor

Related Resource: Pitch Deck 101: How Many Slides Should My Pitch Deck Have?

Many investors agree with somewhere between the 10 to 15 slide range as well. Alex Iskold of 2048 recommends a short pitch deck that should be 10 or fewer slides.

What your pitch deck should look like for your investment presentation

As we mentioned previously, every business is different. The needs for different slides and narratives will differ from business to business. However, there are a few slides that are typically used regardless of the business. Check out a few popular pitch deck slides below:

1) Discuss the company overview

First things first, clearly present your company and what you do. This should be easy to digest and understand for the investors you are pitching.

2) Present the problem

Use data, stories, or a compelling way to present the problem you are solving. Ideally, you’d like your audience to feel the problem or have a good grasp of others experiencing the problem.

3) Present your solution

Once investors understand the problem you are tackling, you need to lay out how your solution solves the problem. Make the case why you and your solution are the ones to solve the problem.

4) Highlight the target market

Next, lay out the target market and what your ideal customer looks like. This can help investors answer the “why now?” question.

5) Illustrate the market opportunity

At the end of the day, investors want to invest in companies that can turn into huge companies. Demonstrate the market and how it is (or has the opportunity) to become a large market.

6) Identify the competition

Investors will want to understand the space. Lay out your competitors and explain how you are different and better than them.

7) Showcase your product

Next, showcase the status of your product and future plans. Use data or customer stories to share how awesome your product is.

8) Share why your team is the one to solve the problem

Show your executive team members and share their relevant experience and skills so investors understand why your team is fit to execute the problem and the solution.

9) Explain your business model and marketing strategies

Investors want to know that your business has a clear plan and strategy to generate revenue. Clearly lay out your acquisition strategy and sales & marketing efforts to date so investors can understand how your business will attract and close new customers.

10) Present financial data and metrics

Of course, investors want to see the data and metrics behind your business. Lay out key financial and core metrics so investors know the status of your business.

Qualities investors want to see

An investor’s job is to generate returns for their investors (limited partners, LPs). What investors look for in a potential investment will vary from firm to firm but we laid out a few of the common attributes investors want to see in a founder and their business below:

  • Large market
  • Clear customer acquisition strategy
  • Experienced team
  • Strong leadership
  • Traction and growth
  • Coachability

Of course, those are just a few of the traits investors will look for in a founder or startup. Different investors will place a different level of importance on different attributes. It is important to understand what an investor looks for in an investment and tailor your pitch to them.

Related Resource: Startup Metrics You Need to Monitor

Best practices for a top-notch investor presentation

As we’ve mentioned, different investors will look for different attributes in a presentation. However, most things investors look for can be boiled down to a few key areas. Below we lay out a few best practices for putting together a top-notch investor presentation.

Practice your pitch

This should go without saying but make sure you practice your pitch. You should know the ins and outs of your presentation and business. Of course, practicing in front of a mirror or friend can only go so far.

Some founders and investors recommend “ranking” your investors before approaching investors. E.g. Tier 1 investors are the best fit, Tier 3 are less of a fit for your business. If you rank your investors you’ll be able to spend some of your earliest pitches on “Tier 3” (or lower fit) investors to dial in your pitch and prepare for your pitches with better fit investors later on in your fundraise.

Related Resource: How to Pitch a Perfect Series B Round (With Deck Template)

Keep your message simple and clear

Investors see hundreds or thousands of pitches over a given year. Being able to clearly articulate your message and pitch is a surefire way to remove any confusion. By keeping your message simple and clear, you’ll remove any back-and-forth wasted on small details and be able to spend time on what matters most — having a conversation about your business.

Find ways to connect with the investors

At the end of the day, a founder is selling their company to potential investors. Like a good sales process, a good investor pitch starts by building a relationship and trust. When pitching potential investors, find ways to connect with them in advance of the pitch. This could be everything from following and interacting with them on Twitter to going to in-person events where they are present.

Highlight early successes and wins

Get potential investors excited about your business by sharing early successes and wins. This will get the presentation off on the right foot and allow everyone to build excitement around your business. Of course, try to back up your early successes and wins with data when possible.

Know your metrics

Inevitably, investors will want to dig into the metrics and data behind your business. For most investors, this is used to evaluate your business and could be considered the best predictor of success for your business.

However, metrics can also be a barometer for how well you know your business. You don’t need to remember every data point behind your business but need to know how different metrics are calculated and what causes any major fluctuations.

Include engaging visuals and graphics

An investor presentation is a tool used to pitch your business. In order to best engage with your audience, you should aim to have engaging visuals and graphics throughout your presentation. Of course, the underlying data is what is most important but having engaging and easy-to-understand visuals and graphics is a great way to support and improve your pitch.

Leave time for questions

The best pitches and presentations tend to be more conversational. You’ll want to balance feeding your investors with the material they need and also be able to have a constructive conversation about your business. By coming prepared, having a clear and simple presentation, and engaging with your investors beforehand is a surefire way to have a conversation about your business.

Communicate before your presentation

Investors need months of data and interactions to make a decision about a potential investment. In order to best help investors build conviction and have more meaningful conversations, make sure you are engaging with potential investors on a regular basis. This can be in the form of your monthly investor updates or sharing your pitch deck in advance before a meeting.

Sharing your pitch deck in advance of a meeting is a hot topic. Some investors will say you should and some will say the opposite. At the end of the day, it is important for you to feel out the investor and do what you believe is best for you and your business.

Related Resource: 18 Pitch Deck Examples for Any Startup

In-person vs remote investment presentations

Before 2020, investment presentations were generally in-person. However, since the way we work has shifted so have investment presentations. Investors are largely open to receiving pitches and making investment decisions via a remote presentation. Learn more about the pros and cons of both in-person and remote presentations below:

In-person presentation

Before 2020, in-person presentations were the go-to for investment presentations. In-person presentations come with both pros and cons. On the positive side, in-person presentations are typically a better way to build relationships and will make sure an investor’s time is undivided.

On the other hand, in-person presentations can be expensive (both financially and time-wise) for an early-stage startup founder that might not have the resources to travel across the country. This will likely limit the number of potential investors that a founder can meet with over the course of a fundraise.

Remote presentation

Remote presentations and investor pitches have risen in popularity since COVID. Many investors are becoming comfortable with investing in companies remotely and is largely accepted by most investors. Like in-person presentations, remote presentations come with their own unique set of pros and cons.

On the positive side, remote presentations allow founders to meet with more investors as it is more viable financially (and time-wise) to meet with investors remotely. On the flip side, some individuals might find that developing a relationship remotely is more difficult and can take more meetings and a different style of communication to build trust.

Share your pitch deck with Visible

With our suite of fundraising tools, you can easily find investors , share your pitch deck, and track your fundraising funnel. Learn more about our pitch deck sharing tool and give it a free try here .

presentation to investor

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Blog Graphic Design 30+ Best Pitch Deck Examples, Tips & Templates

30+ Best Pitch Deck Examples, Tips & Templates

Written by: Ryan McCready Jul 04, 2023

30+ Best Pitch Deck Examples, Tips & Templates Blog Header

A startup is, by definition, a fast-growing company. And to grow you need funding.

Enter the pitch deck.

In this post, we’ll look at the best startup pitch deck templates from heavy-hitters such as Guy Kawasaki, Airbnb, Uber and Facebook. We’ll also uncover the secrets of their successful startup pitch decks, and how you can leverage them to attract investor dollars, bring on new business partners and win new client contracts.

Haven’t created a winning pitch deck before? Then, use Venngage’s Presentation Maker to easily edit the templates — no technical expertise required.

 Table of contents (click to jump ahead):

  • What is a pitch deck?

30 pitch deck examples for businesses

What makes a good pitch deck, what is the difference between a pitch deck vs business plan, pitch deck faq, create a pitch deck in 4 easy steps, what is a pitch deck .

A pitch deck is a presentation created to raise venture capital for your business. In order to gain buy-in and drum up financial support from potential investors, these presentations outline everything from why your business exists, to your business model, progress or milestones , your team, and a call-to-action.

The best startup pitch decks can help you:

  • Prove the value of your business
  • Simplify complex ideas so your audience can understand them (and get on board)
  • Differentiate your business from competitors
  • Tell the story behind your company to your target audience (and make that story exciting)

What is a pitch deck presentation?

A pitch deck presentation is a slideshow that introduces a business idea, product, or service to investors. Typically consisting of 10–20 slides, a pitch deck is used to persuade potential investors to provide funding for a business. It serves as a comprehensive overview of your company, outlining your business model, the problem you solve, the market opportunity you address, your key team members, and your financial projections.

1. Buffer pitch deck

Industry: Social Media Management

Business model: Subscription-based SaaS (Software as a Service)

Amount raised: $500k, according to Buffer’s co-founder Leo Widrich .

Location: San Francisco, California, USA

Website: Buffer.com

Key takeaway : The traction slide was key for Buffer: it showed they had a great product/market fit. If you have great traction, it’s much easier to raise funding.

What’s interesting about Buffer’s pitching process was the issue of competition, as that’s where many talks stalled. Investors became confused, since the social media landscape looked crowded and no one was sure how Buffer differed.

Eventually, they created this slide to clear the air:

Buffer Pitch Deck Slide

To be frank, I’m still confused by this addition to the Buffer pitch deck, but perhaps their presentation would have cleared things up.

In any case, we’ve recreated Buffer’s pitch deck with its own traction, timeline and competitor slides, plus a clean new layout and some easy-to-customize icons:

Buffer Pitch Deck Template

Design tip : don’t forget to add a contact slide at the end of your pitch deck, like in the business pitch example below.

Simple Marketing Presentation - Best Pitch Deck Template

Because sometimes you’re going to pitch to a small room of investors. Other times, it will be to an auditorium full of random people in your industry. And I can guarantee that not everyone is going to know your brand off the top of their head.

You should make it extremely easy for people to find out more info or contact your team with any questions. I would recommend adding this to the last slide, as shown below.

Modern Marketing Pitch Deck Template

Alternatively, you could add it to the slide that will be seen the longest in your pitch deck, like the title slide. This will help anyone interested write down your information as event organizers get things ready.

Related:  Creating a Pitch Deck? 5 Ways to Design a Winner

2. Airbnb pitch deck

Industry: Hospitality, Travel, and Technology

Business model: Online marketplace (peer-to-peer) for lodging and travel experiences

Amount raised: $20k at three months and $600k at eight months (seed), according to Vator .

Website: airbnb.com

Key takeaway: A large marketplace, impressive rate of traction and a market ready for a new competitor are the factors which made Airbnb stand out early on, says Fast Company. The organization’s slide deck clearly demonstrates these points.

Your pitch deck should explain the core information in your business plan in a simple and straightforward way. Few startups have done this as well as Airbnb.

We’ve re-designed Airbnb’s famous deck as two light and airy sample pitch deck templates. The focus here is on engaging visuals, with minimal text used.

Airbnb fundraising slide deck

This type of deck is also called a demo day presentation .  Since its going to be viewed from a distance by investors while you present, you don’t need lots of text to get your message across. The point is to complement your speech, not distract from it.

Another great thing about Airbnb’s fundraising slide deck format is that every slide has a maximum of three sections of information:

Airbnb Pitch Deck

As one of the most popular presentation layouts , the rule of three design principle has been drilled into my head. And for good reason!

Here’s one of the slides that demonstrates why this pitch deck design tip works:

Airbnb Pitch Deck Template

VIDEO TUTORIAL:  Learn how to customize this pitch deck template by watching this quick 8-minute video.

Minimalist Airbnb pitch deck template

This simple sample pitch deck template is clean and incredibly easy to customize, making it perfect for presentation newbies.

Don’t forget to insert your own tagline instead of the famous “Book rooms with locals, rather than hotels” slogan. Hint: your tagline should similarly convey what your business offers. Airbnb’s pitch deck offers up tantalizing benefits: cost savings, an insider’s perspective on a location and new possibilities.

Minimalist Airbnb Pitch Deck Template

Design tip : Click the text boxes in our online editor and add your own words to the pitch decks. Duplicate slides you like, or delete the ones you don’t.

Related:  How to Create an Effective Pitch Deck Design [+Examples]

3. Uber pitch deck

Industry: Transportation, Technology, and Logistics

Business model: On-demand transportation network and logistics platform

Amount raised: $1.57M in seed funding in 2010, reports Business Insider .

Website: uber.com

Key takeaway : Successful pitch decks clearly highlight the key pain point (the inefficiency of cabs) and a tantalizing solution (fast, convenient 1-click ordering).

Uber co-founder Garrett Camp shared the company’s very first pitch deck from 2008 via a  Medium post .

While there’s a surprising amount of text, it still manages to hit on every major part of their business plan succinctly — including key differentiators, use cases and best/worst-case scenarios.

Want something similar? We’ve updated the classic Uber pitch deck template with a sharp layout:

Uber investor deck

Uber Pitch Deck

Many of the best pitch deck presentations out there are rather brief, only covering a few main points across a handful of slides. But sometimes your deck needs to provide more information.

There’s nothing wrong with having a longer investor pitch deck, as long as you switch up the slide layouts throughout — no one wants to see basically the same slide (just with different metrics or points) 25 times over.

This sample pitch deck template we created based on the infamous Uber deck has 20 or more slides and a diversity of layout options:

Uber-Startup-Deck-Template-Best-Pitch-Deck-Examples-1

Design tip : Replace the photos with your own or browse our in-editor library with thousands of free professional stock images. To do so, double click any image to open our “replace” feature. Then, search for photos by keyword.

Blue Uber slide deck

In this navy version of the Uber pitch deck template, we’ve added bright colors and creative layouts.

Again, it’s easy to swap out the icons in our online editor. Choose from thousands of free icons in our in-editor library to make it your own.

Blue Uber Pitch Deck Template

Related : 9 Tips for Improving Your Presentation Skills For Your Next Meeting

4. Guy Kawasaki pitch deck

How much did they raise?  Guy Kawasaki’s Garage Capital raised more than $315 million dollars for its clients, according to one estimate .

Key takeaway : Avoid in-depth technical discussions in your pitch deck. Focus on the pain point you’re solving, how you’ll solve it, how you’ll make money and how you’ll reach custvomers.

Guy Kawasaki’s 10 slide outline is famous for its laser focus. He’s renowned for coining the 10/20/30 rule : 10 slides, 20 minutes and no fonts smaller than 30 point.

While you may be tempted to include as much of your business plan as possible in your pitch deck, his outline forces you to tease out your most important content and engage investors or clients within a short time span.

We’re recreated his famous outline in two winning templates you can adapt and make your own:

Gradient Guy Kawasaki pitch deck

This clean pitch deck template has all the sections you need and nothing you don’t.

Kawasaki’s format steers you towards what venture capitalists really care about : problem/solution, technology, competition, marketing plan, your team, financial projections and timeline.

Gradient Guy Kawasaki Pitch Deck Template

Read our blog post on persuasive presentations for more design and speaking tips.

Design tip : Quickly add in charts and graphs with our in-editor chart maker. You can even import data from Excel or Google sheets.

Blue Guy Kawasaki pitch deck

This more conservative pitch deck template design keeps all the focus on the core information.

Remember: opt for a 30-point font or larger. This will force you to stick to your key points and explain them clearly. Anything smaller, and you’ll risk losing your audience — especially if they’re busy reading while tuning out what you’re actually saying.

Blue Guy Kawasaki Pitch Deck Template

5. Sequoia capital pitch deck

How much did they raise? Sequoia Capital is actually a Venture Capital firm. According to TechCrunch , they’ve raised almost $1B for later-stage U.S. investments.

Key takeaway : “If you can’t tell the story of the company in five minutes, then you’re either overthinking it or you haven’t simplified it down enough.” – Mike Vernal, Sequoia Capital

VC firm Sequoia Capital has its own  10-slide pitch deck format to rival Guy Kawasaki’s famous example that we’ll take a look at a little later on. Its highly-curated, clarified format shines a spotlight on innovative ideas.

As the video above suggests, effectively communicating your mission, not just listing features, is key. Below is our take on the Sequoia Capital pitch deck example; you’ll find it clean, clear and easy to create.

Sequoia Capital pitch deck

Design tip : Click the blue background and select a new color from our color wheel (or one of your own brand colors via My Brand Kit, available with Venngage for Business ) to create a pitch deck with your branding.

Related:  How to Make Successful Financial Pitch Decks For Startups

Blue and pink iconics pitch deck

Ready to try it for yourself? Add a pop of color to your version of the Sequoia pitch deck template with this pink and blue slide deck. The contrasting colors will make your information stand out.

Blue Pink Iconics Pitch Deck Template

6. Facebook pitch deck

How much did they raise? $500K in angel funding from venture capitalist Peter Thiel (first round).

Key takeaway : If you don’t have revenue traction yet, lean heavily on other metrics , like customer base, user engagement and growth.  Use a timeline to tell a story about your company.

The best pitch decks tell the real story about your company or brand. You should not only want to sell the audience on your product but also on the hard work you’ve done building it from the ground up.

Design tip: Try data visualizations to relay a company or product timeline . Since people are familiar with the format and know how to read them quickly, you can convey the information impactfully and save room while you’re at it.

Here, Facebook’s classic pitch deck shows the incredible schools that’ve already signed on and describe when future launches will happen.

The sample pitch deck template featured below shows another example of a company or product timeline . This would have been a great fit in the Facebook pitch deck, don’t you think?

Investor Pitch Deck Template

Plus you can summarize a ton of information about your brand on a single slide. Check out how well the timeline fits into this pitch deck template below:

Startup Pitch Deck Template

If the designer wouldn’t have used a timeline, the same information could have been spread over five or six extra slides! Luckily, Venngage’s timeline maker can help you visualize progress across a period of time without any design experience required.

7. TikTok Pitch Deck

Tik Tok Pitch Deck

How much did they raise? $150.4M in funding in 2014 (back when TikTok was called Musical.ly), says Crunchbase .

Key takeaway : Use icons as visual anchors for written information.

(The full slide deck is available to Digiday subscribers , though you can view some of the key slides in this Medium post . Keep in mind: this TikTok pitch deck was created for potential advertisers, not investors. No other TikTok pitch decks are publicly available.)

What TikTok does really well in the above example is use icons as visual anchors for their stats. (I could write a whole article about using icons in your presentations correctly. There are so many ways you can use them to upgrade your slides.)

If you’re not sure what I’m talking about, just look at the slide deck template below.

Purple Startup Pitch Deck Template

Each of the main points has an icon that gives instant visual context about what the stat is about to the audience. These icons draw the eye immediately to these important facts and figures as well.

Design tip: Remember to use icons that have a similar style and color palette. Otherwise, you run the risk of them becoming a distraction.

8. Y Combinator pitch deck

Y Combinator Pitch Deck

How much did they raise? This startup accelerator has invested in over 3,500 startups to date, according to the company website . They state their combined valuation nears $1 trillion.

Key takeaway : Create clear, concise pitch deck slides that tell a story investors can understand in seconds.

The classic Y Combinator pitch deck is incredibly simple, and for good reason. Seed stage companies can’t provide much detail, so they should focus on telling a story about their company.

That means your slides should tell a story investors can immediately understand in a glance.

Note that one of Y Combinator’s key components is the problem (above) and solution (below) slides.

Y Combinator Pitch Deck

Explaining how your startup is going to solve a pain point is a vital part of any slide deck. According to Y Combinator , startups should use the problem slide to show the problem your business solves, and how this problem currently affects businesses and/or people. Additionally, if you’re starting a new startup, forming an LLC could be a great choice to launch your business in the right direction, especially if you are focused on asset protection .

Without that information, investors are going to be left with more questions than answers.

Blue Investor Presentation - Best Pitch Deck Examples

The solution slide should show the real-world benefits of your product/service. I recommend using data visualization to show traction, like the chart above, with a couple of notes for context.

To ensure your problem and solutions slides are easily understood, use a similar layout for both, as shown below.

Investor Pitch Deck Template

This will help the audience quickly recall the main problem you want to solve, and connect it to your solution (even if the slides are separated by a few other points or ideas).

9. Front pitch deck

Front Startup Presentation - Best Pitch Deck Examples

How much did they raise ? $10M in Series A funding

Key takeaway : Use a simple flowchart to visualize a problem your product/service solves.

Not everyone is going to be able to explain their problem and solution as succinctly as the previous examples. Some will need to take a unique approach to get their point across.

That’s why I want to highlight how Front masterfully communicated the problem to be solved. They likely realized it would be a lot easier (and cleaner) to create a flow chart that visualizes the problem instead of text. (Did I mention you can make your own flowcharts with Venngage?)

Also, I really like how they distilled each down to a single phrase. That approach, combined with the visuals, will help it stick in investors’ minds as one of the best pitch decks.

Here’s another example pitch deck that uses a chart to convey their problem/solution:

Simple Marketing Pitch Deck Template

It splits the competition slide right down the middle to illustrate the differences. It also shows exactly how the processes differ between the two entities using mini flowcharts.

Helping the audience make the right conclusions about your company should be an important part of your pitch deck strategy. Without saying a word, the visual choices you make can greatly impact your message.

Colorful Creative Presentation - Best Pitch Deck Examples

10. Crema pitch deck

Investor Pitch Deck Example

How much did they raise? $175K in seed funding .

Key takeaway : Choose background images carefully — making sure they have a similar color palette.

The best pitch decks keep things consistent, mainly because there are so many moving parts in any presentation. You want each of your slides to feel like they’re connected by a singular feeling or theme. An out-of-place presentation background image can throw that off.

Keeping things consistent when you use a solid background color or pattern isn’t hard. But things can get tricky if you want to use different photos for your backgrounds.

However, if you pick presentation background images that have a similar color palette, you’ll be fine. Check out the images Crema used in their startup pitch deck below:

Startup Best Pitch Deck Example

If you’re struggling to find exactly the same colored photos, you can use a color filter to make things more uniform.

11. WeWork pitch deck

WeWork Pitch Deck - Best Pitch Deck Examples

How much did they raise? $6.9M in seed funding in 2011, says Crunchbase .

Key takeaway : Put your metrics on display.

The behemoths at WeWork still have one of the best software pitch decks, despite recent troubles (layoffs, and a valuation that dropped from $47 billion to $2.9 billion).

In fact, this investor pitch deck actually helped them raise money at a $5 billion valuation.

My favorite thing from this is how their key metrics are on the second slide. They waste no time getting down to business!

Minimalist White WeWork Pitch Deck Example

A lot of the time brands hide these metrics at the end of their presentation, but WeWork made sure to put it front and center in their slide deck.

This approach puts the audience in a positive state of mind, helping them be more receptive to the pitch.

12. Crew (Dribble) pitch deck

Simple Modern Crew Pitch Deck Example

How much did they raise? $2M in seed funding

Key takeaway : Start your presentation with a simple statement to set the tone.

Sometimes you have to set the mood of the room before you jump into your slide deck. A simple way to do this is by adding a powerful statement or famous quote at the beginning of your slides.

This may sound cliche, but the creatives over at Crew (now Dribbble ) used this approach well in their pitch presentation.

Crew Startup - Best Pitch Deck Examples

By claiming that every business is an online business, they instantly change the way that people think about the business sector.

Additionally, the designers used this straightforward statement to set up the rest of the presentation. In the next few slides, the potential market is explained. Without the statement, I don’t think these numbers would be as impactful.

Let’s take a look at the graphs and charts the Dribble team used in their slide deck. In the below business pitch example, you can see that the line charts use the same color palette, size, and typography.

Crew Startup - Simple Pitch Deck Examples

One of my favorite tips from my presentation ideas roundup article states you should never make the audience do the math.

You can also use this mantra when you’re adding data visualizations to your slides. Make each slide extra easy to consume, as well as, easy to compare to other visualizations.

Below the pie charts use the exact same color palette, size, and typography as well:

Crew Startup Pitch Deck

If the designers would have used a different example, the audience would be distracted trying to decipher the information.

But consistent design across multiple visualizations will ensure your audience can make comparisons that lead to the right conclusions.

Pro Tip: You can use a comparison infographic to summarize key points you’re comparing.

13. Aspire Food Group pitch deck

How much did they raise? $1M from the Hult Prize in 2013 to scale their project.

Key takeaway : Simple graphics clearly illustrate the problem (food security), the size of the market and Aspire’s unique farming project (spoiler alert: it’s insects).

Nonprofits pitching donors or social enterprises pitching for funding have a slightly different challenge than other organizations. They need to present a unique solution and  make an emotional connection to their audience.

Aspire’s simple pitch deck graphics allow investors to grasp their unique business idea at a glance. Plus, by introducing the audience to one of their customers and describing how insect farming has impacted her food budget, the concept is made relatable to many.

Another simple design hack is to choose a unique background for your nonprofit or social enterprise pick deck. Take this sample pitch deck template:

Minimalist White Pitch Deck Example - Best Pitch Decks

There are millions of stock photos out there for you to pick from, so finding one that will work shouldn’t be too hard.

However, when you’re picking your presentation background images , it’s important to make sure it matches your message or brand.

Minimalist Business Pitch Deck Example

In the above example, the pitch deck’s slightly crumpled paper background fits an eco-friendly startup well.   Especially because eco-friendly living and minimalism share similar tenants.

Sponsorship Pitch Deck Template

Another great example is this sponsorship pitch deck above. It elevates the message by opting for a simplistic background choice.

With a beautiful yet minimalistic slide deck like this, who wouldn’t want to donate?

Nonprofit Pitch Deck Template

Most of the time your pitch deck background images are supposed to be used in a supporting role. However, you can also design your presentation around the background images to create some of the best pitch decks out there.

As you can see in this pitch deck template, we added written content to the white space in each of the stock photos:

Bold Marketing Pitch Deck Template

Plus no one can really copy your pitch deck layout, so you will instantly stand out from other companies.

Marketing Tech Presentation Pitch Deck Example

Be sure to pick photos that share the same color palette and theme. Otherwise, the benefits of using these presentation backgrounds will be lost.

14. Mattermark pitch deck

Mattermark Startup - Best Pitch Deck Examples

How much did they raise? A total of $17.2M so far, says Crunchbase .

Key takeaway : Use screenshots in your pitch deck to show the problem you’re solving.

Highlighting digital problems is tough when you have limited space and time…like when you’re pitching your new digital product to a room full of investors.

That’s why some of the best pitch decks include screenshots of the problem being solved.

As you can see above, the people from Mattermark used screenshots to show how unorganized SAAS reporting was. At that time it was spread over a ton of different sites, with different reporting standards and values.

It would be difficult to sell an investor on their product just by talking about the market. Mainly because not a lot of people have experience in that specific niche.

But with a handful of screenshots, they were able to highlight the product potential almost instantly.

In terms of design, the team at Mattermark stuck to the rule of three (see slide below). This rule will help you keep your team from overwhelming the audience with a flood of stats or figures.

Simple Modern Business Pitch Deck Example

They also decided to make these figures easier to consume by highlighting them in different colors

Compared to a boring list of figures, it’s a lot easier to remember three distinct colored numbers. Plus because the background colors darken as they go, it naturally guides the reader’s eyes down the slide.

15. Dwolla pitch deck

Dwolla Startup - Best Pitch Deck Examples

How much did they raise? $12M in funding as of 2018.

Key takeaway : Give the reason your company was founded in one quick sentence.

In many of our own presentations, we talk about how Venngage started from humble beginnings before undergoing tremendous growth in just a few years.

That’s because people love origin stories — they help your audience connect with your brand and appreciate all the work put into it.

Take a look at the pitch deck slide from Dwolla above. In a single sentence, they outline their reason for doing business, and what they hope to solve.

Dwolla Minimalist Pitch Deck Example

Just be sure to talk about your company founding in the first few slides of your pitch. Otherwise, it won’t have the same impact.

On another note, as a design company, we always love to see people create great visualizations in their pitch decks — particularly when these visuals communicate key information well….like when it comes to your ideal users!

I have seen a lot of brands just talk about their users, but I recommend creating visual user personas instead. Our persona guides can help you with this!

Dwolla Business Pitch Deck Examples

As you can see above, Dwolla visualized their user personas for each use case.

These visual user personas allow audiences to put a “real” face to your user base. And if you have many ideal users (like Dwolla), it helps keep each group organized.

16. Kickfolio (App.io) pitch deck 

Kickfolio Tech Startup - Best Pitch Deck Examples

How much did they raise? $1M in seed funding.

Key takeaway : Go for huge graphs! The bigger, the better.

Be proud of your brand’s growth and metrics in your slide deck.

You worked hard to grow a company from nothing, and that’s a big achievement! So why would you want to make that growth hard to see?

However, I’ve seen a lot of people inadvertently hide their key metrics by using small graphs or charts.

Tech Startup Pitch Deck Example

The only solution to this problem is…get bigger with your graphs! And I mean huge, like the ones App.io deployed in the pitch deck above. Their graph is so large and imposing, every audience member could see it clearly.

Venngage’s  graph maker can help you do this for your own pitch decks too.

17. Yalochat pitch deck

Yalo Tech Startup - Best Pitch Deck Examples

How much did they raise? $15M in Series B funding, says TechCrunch.

Key takeaway : Use icons as illustrations to add instant context.

Icons have been making a comeback in the design world over the past few years. According to recent reports on graphic design trends , they’ll continue to be popular.

Simple Modern Tech Startup Pitch Deck Example

This presentation from Yalochat is one of the best examples of how to use illustrated icons correctly.

Each icon perfectly illustrates the point being made on each slide, giving instant context. They will definitely catch the eyes of any audience member.

Just remember to follow their lead and  use consistently designed icons !

18. Brex pitch deck

Brex Pitch Deck

How much did they raise? $1.5 billion to date.

Key takeaway : Include a single slide about your team and highlight what makes them truly exceptional.

Another important part of your story is the people who helped you build your company. These people are the lifeblood of your brand, and what helps it stand out from the competitors.

Corporate card startup Brex does this well by using team member photos, and including their titles and company affiliations to build credibility. You can download the Brex slides for free, thanks to Business Insider .

Let’s tale a look at a sample pitch deck that employs a similar philosophy.

Modern Business Presentation - Best Startup Pitch Deck Template

I’m guessing you already planned on adding something similar to your pitch deck. Again, I would recommend using only a single team slide like they did.

You can use a team photo if you want to talk about the whole team, or add an organizational chart instead. Alternatively, like Brex, you can highlight the most important individuals, like this business pitch example:

Creative Business Presentation - Best Startup Pitch Deck Template

Whatever you choose to do, don’t forget to talk about your team on a team slide, and highlight the people who make your company truly great.

Read More:  12+ Organizational Chart Examples and Templates

19. Purple Go pitch deck

Purple Go Tech Startup - Best Pitch Deck Examples

How much did they raise? Undisclosed.

Key takeaway : Use a contrasting hue to draw your audience’s attention to key information.

Color isn’t just about making your designs look good — it can also draw your audience’s attention to important information.

Minimalist Modern Tech Pitch Deck Example

For example, take a look at this simple pitch deck from Purple Go . They contrast deep purple with white to help certain sentences pop.

This is a simple way to make your slides have a lot of impact; pick colors that contrast boldly with each other.

20. Mint pitch deck

How much did they raise? $31M to date, according to Mint.

Key takeaway : Add visual cues, such as illustrations and icons, to help explain your brand to investors.

I’m guessing your pitch deck is already going to touch on how you stand out from the competition. But just listing a few things that set you apart may not be enough on your slide deck!

You may need to add some visual cues to help the audience out.

We decided to redesign Mint’s original deck for a contemporary take on this.

Mint Simple Creative Pitch Deck Template

In this minimalist pitch deck template, our designers used visuals to make the main company stand out even more. And best of all, it doesn’t distract from the minimalist theme.

This simple addition to your slides will help your information jump off the page, providing a rewarding visual break from related companies.

21. Park Evergreen (Plot) pitch deck

How much did they raise? $400k in seed funding.

Key takeaway : Give each metric its own slide.

Generally, slide decks are full of important metrics that you’re supposed to remember. But not all of those numbers are presented in a way that would make them easy to.

Some are hidden in long paragraphs, while others are smashed together with less important findings.

Modern Creative Tech Startup Pitch Deck Example

That’s why I’m a huge fan of how Park Evergreen (now called Plot ) included important numbers in this slide deck. As you can see below, each metric is given its own slide:

With this approach, the audience members place their full attention on that number. And they’ll be able to recall the information a lot quicker.

It may look overly simple to some, but the best pitch decks use this tactic a lot.

22. Hampton Creek (Eat Just) pitch deck

Black Minimalist Business Tech Pitch Deck Example

How much did they raise? $1.5M in Series A.

Key takeaway : Create a minimalist title slide to build anticipation for your presentation.

You probably know that presentations don’t always run as smoothly as planned. With long breaks and technical problems, the time between presentations can end up running rather long.

Translation: you might spend more time looking at the title slide than the actual presentation itself.

So if you really want to build some anticipation for your pitch, create a minimalist (some might even say, mysterious) title slide. As you can see, the team at Eat Just (once known as Hampton Creek) did just that.

Hampton Creek Tech Startup - Best Pitch Deck Examples

The lack of information makes spectators want to learn more about your brand, effortlessly engaging them.

The only negative is that no one is going to know the name of your company — yet.

23. Sickweather pitch deck

Sickweather Tech Startup - Best Pitch Deck Examples

How much did they raise? $2.6M to date, according to Crunchbase.

Key takeaway : Pull out the main metrics from your graphs and charts to make your slide a snap to understand.

Remember when I said: “Don’t make your audience do the math”?

Yeah. That’s because people hate doing math — so you never want to make investors try to calculate your data themselves. Especially when dealing with millions of dollars, tiny percent changes or other complicated numbers.

Out of all the tips in this article, this one might be the most important. Mainly because forgetting this idea all but guarantees your failure.

That’s why I recommend you “do the math” on every slide where you include a graph or chart — like how Sickweather did above.

By pulling out the main growth metrics from the graph, they made this slide a lot more consumable, and showed the audience exactly what they should pay attention to.

24. Dutchie pitch deck

How much did they raise? $35M in 2020, according to TechCrunch .

Key takeaway : Set the tone by putting your most impressive stat(s) in the introduction.

Dutchie, an all-in-one technology platform for eCommerce, POS and payments, wastes no time coming out the gates with one impressive insight: “10% of all legal cannabis in the world” is purchased through their product.

Now I don’t know about you, but that’s pretty tantalizing.

So it makes perfect sense they would pull it out from their market share figures and feature it in their introduction. By doing so, investors get an idea how successful and established Dutchie is right off the bat.

25. Studysmarter pitch deck

How much did they raise?  $15M according to TechCrunch .

Key takeaway : Illustrate your vision over several slides.

Rather than dedicate one slide to their vision for the company, digital learning company Studysmarter continuously brings up how their product will be understood in the future — as “the world’s central hub” for “lifelong” learning, becoming the “largest learning platform in Europe” by 2021.

While this visionary sentiment is not new to the pitch deck industry, it makes sense Studysmarter would want to focus much of their presentation slide deck on this idea: the idea of an unlimited target market and use cases.

Design wise, their illustrations are consistent, using visuals to illustrate their message and various target demographics.

These graphics build off the sleek, modern interface Studysmarter’s brand image invokes. It also illustrates what they want investors to envision for the future of the brand.

26. Clearbanc (Clearco) Pitch Deck

Clearco pitch deck example

How much did they raise? $70M in series A funding, according to TechCrunch.

Key takeaway : Use flow charts to communicate complicated processes.

As a company that offers startups “growth capital for the new economy” through non-dilutive revenue-share agreements, Clearco (previously known as Clearbanc) wins big by communicating how the process works in less than a slide’s time.

That’s right: the company uses a flowchart .

For complicated business processes that would normally take several slides of text to communicate, a flowchart is a smart way to visualize a process while saving space and keeping your audience engaged.

Particularly for a company like Clearco, this is key for getting investors up to speed. Then you can move on to the other facts and figures they’ll surely want to hear.

27. Foursquare Pitch Deck

Foursquare pitch deck example

Key takeaway : Show how the end-product looks in your presentation.

Okay look, I get it. This slide deck from 2009 is certainly behind on times when it comes to design tips in this current day and age…

BUT take it back to more than a decade ago, and you’ll see why Foursquare’s pitch deck won big with investors.

As one of the first businesses to employ gamification, the company lets this selling proposition shine by using an iPhone graphic to show how the app’s points and badges look to the end-user. These visuals communicate the appeal by showcasing exactly how consumers will interact with, and understand, the product.

In essence, it takes the guesswork out of their pitch.

So while the text-heavy aspect of this sample pitch deck isn’t exactly ideal, their use of visuals can teach us a lesson.

28. TalentBase pitch deck

How much did they raise?   $330K to date.

Key takeaway : Let the numbers do the talking.

Rather than take up a ton of slide space in this pitch deck example, TalentBase, an affordable payroll solution , focused their real estate on the real deal-closers: the numbers.

While this won’t work for every business, as you may need to add more slides to truly explain the environment your organization exists in and your processes, TalentBase uses their positioning to drive forward a captivating narrative.

And this narrative utilizes only numbers to connect the dots in the mind of potential investors about the value TalentBase offers, in terms of market capture.

29. Peloton pitch deck

Key takeaway : Discuss both the tangible and intangible benefits your product offers.

In 2018, back before the real pandemic hey-day of this tech unicorn, Peloton dazzled in a funding round and managed to capture in $550M funding.

Part of this can be attributed to Peloton’s emphasis on the benefits it brings customers.

Across multiple slides, the exercise equipment and media company highlights how customers’ lives are improved in various emotional and functional ways. Since this connection lays the groundwork for long-term B2C relationships, investors can immediately identify the value encompassed by this modern fitness tool.

Looking to try something similar? Check out the below Peloton sample pitch deck, reimagined by our Venngage design team.

Peleton sample pitch deck - Venngage

30. Ledgy pitch deck

Ledgy pitch deck example

How much did they raise? $ 10M in September 2021.

Key takeaway : Cut down on space with text and graphics that follow a clear logical narrative.

In just seven slides, the equity management and investor relations platform, Ledgy, was able to convince their audience that their product was worth investing in.

By putting their mission first, and following it up with engaging visuals, the company tells a story despite using minimal text.

Yoko Spirig, CEO and co-founder of Ledgy, echoed this sentiment in an interview : “Starting with the ‘why’ lets you build the business case for the product, and create a logical narrative that investors can follow.”

That’s why, design-wise, this is one of the cleanest pitch deck examples in the bunch. It’s one of the shortest too.

I also appreciate how their brand colors are used in conjunction with white to keep everything consistent (something that Venngage’s automated branding feature My Brand Kit can help you out with).

To summarize, some of my favorite pitch deck design tips include:

  • Adding icon headers to your most important insights
  • Use similar charts and graphs for easy comparisons across slides
  • For longer pitch decks, switch up the slide layouts
  • Pick a consistent theme for your presentation background images
  • Don’t just list your ideal users, create visual personas
  • Use a timeline to show how your company has grown
  • Always do the math for your audience

Now let’s take a look at what’s the difference between a pitch deck and a business plan.

A pitch deck and a business plan serve different purposes in the world of entrepreneurship, each playing a crucial role in showcasing and strategizing a business venture. The main distinction lies in their format, level of detail and intended audience.

Pitch decks typically consists of a series of carefully crafted slides, highlighting key aspects of the business such as the value proposition, target market, revenue model, competitive advantage and team expertise.

The goal is to pique interest, generate excitement and secure further engagement or funding opportunities. A pitch deck emphasizes storytelling, persuasive visuals, and concise messaging to create an impactful impression.

On the other hand, a business plan is a comprehensive and detailed document that provides an in-depth roadmap for the entire business venture. It outlines the company’s mission, vision, goals, market analysis, marketing strategies, operational details, financial projections and risk assessment.

A business plan serves as a strategic blueprint, guiding the entrepreneur and internal stakeholders in executing the business idea effectively. It tends to be more exhaustive, often spanning several pages or even chapters, and is typically presented in a written format.

What should a pitch deck contain?

A well-crafted pitch deck should contain key information that effectively communicates your business concept, value proposition, and growth potential. While the specific content may vary depending on your industry and target audience, here are the essential elements that a pitch deck should typically include:

  • Problem statement
  • Market opportunity
  • Business model
  • Competitive analysis
  • Marketing and sales strategy
  • Team members
  • Financial projections
  • Milestones and timeline
  • Investment opportunity

Not a graphic designer? No sweat — creating your own pitch deck is a breeze using Venngage’s Presentation Maker . (We’ll go over the basics here; for a more in-depth look, check out this article .)

Step 1: Sign up on Venngage for free using your email, Gmail or Facebook account. If you already have an account, log in to access the platform.

Step 2: Browse through our selection of professionally designed pitch deck templates and select one that suits your needs and preferences.

Step 3: Once you’ve selected a template, start customizing it to match your branding and content. Venngage’s drag-and-drop editor allows you to easily modify every aspect of the template, including colors, fonts, images and layout. Replace the placeholder text with your own content, such as your company information, product or service details, market analysis and financial projections.

Note: there are hundreds of templates available that you can design and share for free. If you want to access certain designs, take advantage of in-editor features like My Brand Kit/Team collaboration .

Step 4: Once you’re satisfied with your design, you can download it in various formats such as PDF or PNG. Alternatively, you can use also Venngage’s sharing options to present your pitch deck directly from the platform or share it with others via a generated link.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15  interactive presentation ideas  to enhance interactivity and engagement.

Now that you know how to create the best pitch decks to communicate your ideas, present your startup or raise venture capital, take action and start designing your own pitch deck today!

And if you want to learn more, there are a ton of other presentation design resources you can take a look at next:

  • 20+ Business Pitch Deck Templates and Design Best Practices
  • 120+ Best Presentation Ideas, Design Tips & Examples
  • 15 Presentation Design Statistics to Know For 2019
  • 7 Tips for Designing a Persuasive Presentation [Presentation Design Guide + Templates]
  • 20+ Consulting Proposal Templates

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  • Presentations
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The 10+ PPT Slides Every Investor (Startup) Pitch Deck Needs

Andrew Childress

Pitch decks are used to present your business in person. Today’s startup environment is more crowded and competitive than ever. So, it’s up to you to make your new company stand out. 

Not only are you trying to sell potential customers on your idea, you’re in search of investors and venture capital funding as well. Your pitch deck might well be the most important presentation you ever deliver.

Let’s explore the ten essential slides every startup pitch deck needs to get your business off of the ground. If you’re asking yourself, “what does a pitch deck look like,” you’ve come to the right place. We'll answer the question of what should a pitch deck include and discuss how to properly use pitch decks. I'll also share some excellent sources for professionally-designed pitch deck templates .

How to Use Pitch Deck Presentation Templates

Before we get started, let’s explore the world of pre-built pitch deck presentation templates. You might not be a professional graphic designer, or have a lot of presentation experience. But that shouldn’t stop you from delivering a powerful and dynamic pitch deck presentation. Thanks to Envato, it doesn’t have to.

Envato offers two incredible platforms to access these amazing templates. Envato Elements is an all-you-can-download service you can join for a low monthly fee. Envato Market takes the pay-as-you-go approach, offering individual templates for purchase. What they share is a deep catalog of professionally-designed pitch deck templates.

Envato elements pitch decks

In every download, you’ll find all the slides you need to get started building your investor pitch deck. Instead of spending valuable time designing slides from scratch, you can simply pick a stylish template and then drop in your own content. It saves time, and delivers a refined result on par with the most advanced professional presentations.

Make sure to check out this round-up of pitch deck templates:

presentation to investor

The Purpose of a Pitch Deck

Pitch decks really have a few main goals. Keep these in mind to ensure your success:

Explain your purpose.  As you build an investor or startup pitch deck, you’re really selling an idea. This idea should demonstrate your vision for future success. You’ll need details to illustrate how you’ll get there. To keep attention and interest, your purpose should be clear, and the means of reaching it understandable.

Attract interest.  You may have the best concept in the world, but it isn’t worth much if investors don’t buy in. The first step is to introduce your idea. But the second step is where you close the deal; where you convince investors you’re worth their time and money. To do this, you’ll need both a strong concept and detailed financial models to showcase your path to profit.

Close the deal.  Once you’ve made your pitch, you need to enlist customers and get investor checks signed. To do this, you must conclude a strong, detail-oriented presentation with an inspiring, yet logical close. This inspires confidence through both numerical detail and your own passion.

To build a pitch deck you need to be clear and also concise. Successful investors may hear dozens of pitches a week, and if you spend too long, they’ll simply no longer pay attention. Plus, the best ideas are easily explained. 

10 Essential PowerPoint Investor Pitch Deck Slides

Now that you've got the major concepts of a pitch deck presentation in mind, it’s time to look at the key slides featured in individual pitch decks. 

1. About Your Firm

Before getting into details, introductions are key. The about slides should highlight a few critical elements about your upstart. Among these should be your name, a brief history, contact details, and other basic information. 

About slides are the presentation equivalents of resume top lines. They essentially announce who you are, and how to find you. If you've got strong branding, such as a powerful logo or online presence, this is the time to roll it out.

Check out the complete round-up of PowerPoint Pitch deck templates for examples that include "About" slides.

2. Introduce Your Mission

Once you’ve introduced your presentation, it’s time to outline your mission. Intros should include a brief opener, with everything else reserved for the body of the presentation. The first key element is to state your mission. In other words, you've got to tell your audience exactly what you’re about. This may be a problem you intend to solve. It could be a market you intend to capture, or perhaps a new idea you want to bring to reality. 

Showcase the Mission

Whatever your startup solves, your mission is the big idea that makes your project tick. Thus, it's featured with prime importance. Mission slides should include a series of bullets that outline your purpose. You should always include graphics as well. Charts are ideal if you've got specific data to illustrate. Otherwise, be sure to include an image or two to capture attention.

3. Highlight Your Specialization

Now that you’ve outlined your mission, it’s time to introduce how you fit into the larger picture. Many missions address problems or ideas anyone could address. The key here is to show what makes you special. Specialization slides are used to demonstrate your services. 

For example, if you want to build a new way to connect with rural customers, this is where you show it off. On these slides, you should show off your specific skills and areas of expertise. This might be done with images of past projects, or sliding-scale graphics that rank your knowledge. These slides should be image-heavy, and a testimonial quote would be helpful, if available.

4. Prove Your Differentiation

You’ve highlighted your mission and specialization, but you still need to show how you’re different. In this crowded marketplace, many other firms might be doing exactly what you’re doing. To convince customers to spend and investors to pitch in cash, it's absolutely critical to demonstrate your absolute uniqueness.

Differentiation

Others may compete in the same sphere, but it’s up to you to show how only you can truly compete and win. For these slides, you need to illustrate a clear plan while clearly showing how you're superior to the competition. Data-driven elements are crucial here. Market charts and models transcend words to numerically demonstrate your prowess.

5. Showcase Your Services

Services are your specific offerings. These slides should showcase your products, services, or anything else you provide in exchange for client funds. The first three categories build your case of belonging in a given market. These service slides then show exactly how you'll fit into that market. 

In many ways, these are the most important element of any winning investor or startup pitch deck. Investors provide funds to enable you to provide your services. In return, you should expect your own return, strong enough to then repay to investors. Consider these carefully, and ensure they're vibrant, bold, and concise value offerings. Images are a must. Simplicity is similarly key—who really wants to buy a complicated product to solve a simple problem?

6. Mock Up Your Offerings

This category is specific to app and software-based pitch decks, but it’s too important to ignore. Suppose you’ve built the next killer app. Or perhaps you just want to show off your new website. Either way, simple screenshots don’t cut it. 

A professional device mockup actually replicates your favorite devices right inside your presentation. Whether you want to use a computer, notebook, tablet, watch, or phone, you can use device mockups to show how your software product looks on an actual device. 

This is relatable to your audience, and provides an uber-realistic portrayal of the real world. Pre-built pitch deck templates from Envato include mockups built just for you. All you need is a screenshot to get started.

7. Recall Your Milestones

Over the past few categories, you’ve built a case for market space and then shown what you offer to compete. Marketing pitch deck presentations are very much about the future. They capture a vision of reality, and then a plan to get there. But investors are very much driven by past performance. 

Wherever applicable, you should always include milestone slides. These are essentially a short history of your firm. Any past successes—captured sales, funding, hires, and more—should be prominently showcased. Investors are naturally inspired if they feel they’re jumping aboard an already-successful bandwagon. It’s your job to take your history and convert it into an actionable message. Timeline slides and brief history bullets accomplish this task perfectly.

8. Introduce Your Team

Before investors are willing to spend, you need to introduce your team. This puts a face with your name, and shows them who they’ll be working with. These slides can be pretty brief. Most important is a professional headshot for each key member of your team. Follow this with their name and a brief biography. 

Since it’s short, the bio should include only basic background information while largely focusing on each individual’s role in the venture. Use this approach for your main leaders. But it also pays to have a group shot of the balance of your team. This showcases their involvement and illustrates how much you care about each and every person on your team. After all, if you don’t believe in them, how can any potential investor believe in you?

9. Present Your Pricing

Okay. You’ve introduced your team, outlined your history, mission, and product offerings. Now it’s time to get to the key point. Any worthwhile investor will expect a return on her investment. The pricing slides are where you demonstrate where it comes from. Pricing is truly your value proposition in the market. Here, you can outline your pricing model for your offering. 

Pricing Table Example

Combined with market share models and projections, together this can provide you with an estimate of revenue and profitability. As a general rule, pricing models should be simple and straightforward. If customers cannot easily understand them, they'll likely cross over to your competition. Your pricing slides should be similarly open and readable. After you establish your offerings, assign a clear valuation to them here. Charts and infographics are especially helpful in this case to show off gaps and your means of filling them.

10. The Funding Ask

The final element of any successful business deck is the funding ask. You’ve built your case, shown off your mission, built a revenue model, and introduced your team. Now it’s time to bring investors onboard. The funding ask is the ultimate culmination of your investor pitch deck. 

Here, you ask investors to trust and believe in you. This is best accomplished by wrapping a successful presentation with a quick recap and summary. Focus on highlights, both of past triumphs and future ambitions. Don’t be too pushy, but also set realistic expectations. Be accurate about the level of funding you need, and when investors can expect a return. The key is openness and transparency. If you're fair with potential investors, chances are they’ll be fair to you as well.

Depending on your individual business, you may want to add, delete, or rearrange these. But they’re likely to be featured prominently in every successful pitch deck.

Other Tips for a Winning Pitch Deck

The section above covers general slides that every startup or investor pitch deck should include, but these aren't the only tips you need to deliver a successful presentation. And remember, Envato Elements offers a convenient way to produce professional-looking investor pitch decks quickly. Keep these three key tips in mind as well:

1. Specialize Your Slides

The above ideas are general-purpose concepts that fit a wide variety of pitch decks. But remember, each and every pitch deck should be tailored to your own mission. You’ll want to include new slide designs that fit your individual purpose. 

For example, a photography business will want a series of demonstration slides to display its work. A software firm should build out slides with an in-depth dive into content and code. Funding pitch decks on a large scale should include slides with more detailed financial models and projections. 

2. Keep a PDF Copy Handy

Slides, however, aren’t all it takes to deliver a winning pitch deck presentation. The ultimate theme is preparation. But you also have to be prepared to answer questions from a skeptical audience. If investors are convinced solely by a slide deck, they’re probably not fully engaged. 

The type of funding you want to attract comes from those who ask the tough questions and expect detailed answers. Start by keeping a PDF copy of your slides to share. And be sure to do your homework—remember that every data point you share could prompt any one of a dozen follow-up questions. 

Use this tip to export your presentation: as a PDF:

presentation to investor

3. Leave Room to Connect

Knowing your pitch inside and out makes you appear competent, and it helps you resolve questions in a breeze. Be ready to answer in person, via call, email, or even text. If you prepare carefully, you’ll ace the presentation and the follow-up questions as well. Make sure to leave contact details so that your audience can continue the conversation. 

Get Started on Your Next PowerPoint Investor or Startup Pitch Deck

Now it’s up to you. Remember to dress well, speak clearly, and project confidence to your audience. The backing slide deck is covered thanks to these templates. All you need to do is be yourself, so go forth and deliver an unforgettable, profitable pitch deck presentation!

You’ve seen the key steps to building a powerful pitch deck presentation. We’ve discussed the importance of preparation. And with spectacular templates from  Envato Elements  and  Envato Market , building a winning pitch deck has never been easier. 

Andrew Childress

presentation to investor

How To Pitch Investors in Investor Meetings – An Expert Guide

March 14, 2023

Will you soon be meeting investors?  Are you feeling a little nervous?  Don’t worry – it’s perfectly normal. Here, we’ll guide you through how to pitch to investors, from making a great first impression to delivering a winning pitch presentation.

When you pitch investors, you want to be successful.  But how do you pitch to investors convincingly?  What do investors look for in a pitch?   

Pitching to investors is a hard-won skill.  The greatest challenge most people face is that they only present to investors a few times in their career.  Whereas we’ve been helping firms improve their investor pitches for over 15 years. We help private companies, private equity-owned businesses, fund managers and public companies improve their investor presentations.   We know how to pitch to investors. We’ve seen what works.  And we can help you too

First.  An investor pitch is more than the pitch deck. 

When we say ‘ investor pitch ’ we mean your investor story, your pitch deck and how the team comes across in investor pitch meetings – the whole package.  Every element needs to be right to win the investment you want.  

Whether you are pitching your business to a trade buyer or you are raising money from an external investor, you need to be compelling when you pitch to investors. We’ve been creating investor pitch decks and coaching teams to pitch investors for over 15 years. These are some of our top tips:

How to pitch investors in investor meeting – 10 top tips

Now, let’s review each of these pitch presentation tips in more detail:

1.      Understand your investor

Before you start crafting your pitch, it’s crucial you understand who you’ll be presenting to. Research the investment firm: what industries do they typically invest in? What deals have they done recently? What have they said publicly? Who are the key decision-makers? What’s their investment process like? Knowing this will help you tailor your pitch to their specific interests.

To be really persuasive, you need to know why an investor should be interested . You may think an investor wants to make money. But making money is often not enough. After all, there are many ways to make money.

Instead, you want to uncover what else your investor is looking for. For example, What is their risk appetite? How important are ESG concerns to them? Does this investment confer some sort of status by association with other investors?

Because every investor is different, there is no single, cookie-cutter approach to this. So you need to run your investor pitch meetings in a way that you can discover what your investor is really looking for. And when you understand your investor’s motivation, you’ll find it much easier to persuade them because you will be talking to their concerns.

However, the most effective pitches go one step further. These pitches are based on extensive research about the people on the other side of the table:

  • What are their investment goals?
  • What are their backgrounds?
  • Why might they want to buy into your investment?

If your entire investor pitch is oriented around these questions, you’ll have a much greater chance of success.

How do you achieve this?  One powerful techniques is to ask questions.  For example:

  • ‘Have you seen this before?’
  • ‘Does that make sense?’
  • ‘What are your thoughts on what we’ve shown you so far?’

2.      Put your investor at the centre of attention

When you pitch for investment, what role do you take? And what role does your investor take?  Get this right in your investment pitch, and you have a much better chance of success.

Shakespeare wrote that “all the world’s a stage”, and on that stage, you want your investor, not you, to take the starring role.  Perhaps it’s not surprising that one of the most common complaints we hear from investors is that those pitching haven’t tailored what they’re saying to the people in the room. Typically, investors don’t want to be ‘taken through’ a generic presentation .  Your pitch should be tailored.  For example, you can ask investors what they’d like to focus on, then build your presentation around that.

Of course, adapting your pitch on the fly is not as easy as performing a pre-prepared monologue. It requires that you know your material inside-out. It demands additional preparation and rehearsal. You’ll need a coach to help you get there.

3.      Describe what’s special about your investment opportunity

You need to explain what’s different and specific about your investment opportunity. What do I mean by this?

For example: Imagine you have invented an improved mouse trap. What is it about your mouse trap business that makes it special?

  • Is it cheaper?
  • Does it capture mice unharmed?
  • Does it catch more mice?
  • Is it more reliable?
  • Are you selling a service rather than a product?

All of these may be true, but to explain your idea – and get the investors you want – you need to be clear about the one big idea that makes your pitch special.

For example, recently we helped a large SaaS business that provides services to banks. They save banks money, save time, and are highly scalable. All of these are relevant problems for banks. But with our client, we worked out that their service gave a bank a competitive advantage. This was because the service also created a much, much better customer experience. And this was the “killer” difference, not those other benefits.

To transform your investor pitch , make sure you have uncovered what makes your idea really special. If you have not yet worked out the one brilliant idea underpinning your pitch, speak to our team and ask about our Cracker Programme that will uncover it for you.

Learn how we can help – schedule a free consultation now

4.      Make an impression that sticks

An essential strategy you want to deploy when pitching investors is to be more memorable. If you have a memorable investor pitch  you increase your chances of progressing beyond “just a first meeting”.

It’s a real challenge to make a memorable investor pitch. Investors see countless pitches and have more investment opportunities than ever. So, if you are pitching to investors, it’s much harder to stand out.

Here’s how to make a strong first impression:

  • Build Rapport: When you Introduce yourself, aim for a connection. Find common ground with your investor to build rapport. Perhaps you know people in common, perhaps you went to the same school, perhaps you used to work in the same city.  Any connection can help.
  • Show Passion: Your enthusiasm for your business is contagious. Let your passion for your idea, team, and industry shine through.
  • Be Yourself: Authenticity is key. Investors are looking to back people they believe in, so it’s important they see you as genuine and sincere in your presentation.
Much of the work we do at BBA is to help funds and businesses craft their investment propositions so that they are memorable and therefore more investable.  For example, one technique is DON’T BE BORING. If your pitch sounds just like everyone else’s, you’ll be forgotten quickly. Instead, intrigue us and appeal to our natural curiosity. Is there something counter-intuitive about your approach? Get investors thinking (but not too hard) and they are more likely to remember you.

5.      Craft your pitch carefully

Your pitch should be clear, concise, and engaging. Here are some key elements of your investor pitch to work on:

  • Elevator Pitch: Perfect your elevator pitch, a 10-30 second summary of your business that can grab an investor’s attention. Explain the problem you solve, your solution, and your target market. Make this compelling.
  • Presentation Structure: Structure your presentation logically, taking your audience on a journey. Cover essential points like the problem you solve, your value proposition, your target market, your competitive advantage, your financial projections, and your funding request.  See below for more details on possible presentation structures.
  • Slides: Use visuals strategically. Limit your slides to 10-12 with clear and concise information.  Don’t drown them in PowerPoint.

6.      Use stories when pitching to investors

Facts get forgotten; stories get repeated. Turn your pitch into a story. Tell stories within your pitch. Get away from the dull “deep” dive into detail on every page and instead help us understand the big picture. Then you can fill in the details where we need them.

When you use stories in your investor pitch, you can bring to life complex, hard-to-grasp ideas.  Stories help investors understand and stories make it easier for others to talk about you.  Uncover your stories and learn how to use stories in your investor pitch.

Weave a compelling story around your business. People connect with stories, so use storytelling to make your pitch memorable and impactful. How do you do that? While you are meeting, share stories about your business ; discuss what works and what’s still to do; help them better understand you and your plans. Like this, you build trust and understanding during your pitch meeting.

7.      Simplify your pitch even more

If your pitch presentation to investors is easy to explain, it’s also easy to remember. But creating a simple investor pitch is hard. One challenge when raising money is to strip back your investment pitch to its bare essentials. If you are too complex you become forgettable .

For example, you should make the abstract concrete.  You can do this with metaphor, analogies and clear examples. When Steve Jobs launched the iPod he talked about “1,000 songs in your pocket”. That was concrete. No MB, no Hz, no bit rates, no hard drives. You can do the same – even with the most obscure complicated hedge fund strategy.

8.      Deliver your pitch with passion

When you pitch investors, forget about “giving a PowerPoint presentation”. If you want to start a two, three or five year plus investor relationship, you are not going to achieve that by hiding behind PowerPoint .

In the logical investment world, it’s easy to forget the critical role that emotions play when making decisions. If their gut says yes, then your investor may well take a second look, even if uncertainties remain. How do you harness emotions in your investor pitch?  You can use stories, appeals to greater things and make it personal. For example: do you offer investment returns, or do you offer security in retirement.

So, plan your pitch meeting as a meeting of minds . Aim to make your investor feel really comfortable with you – make them so comfortable that they want to meet you again, and again, and again!

Here are some tips for delivering a successful pitch:

  • Keep it Short and Sweet: Respect the investor’s time. Aim for a max 20-minute presentation followed by Q&A.  But be prepared for 3 minutes.
  • Focus on Benefits: Don’t just present facts and figures. Explain how your business will benefit investors.
  • Show, Don’t Tell: Use visuals and data to support your claims.
  • Be Prepared for Questions: Anticipate potential questions and prepare clear and concise answers.

9.      Demonstrate credibility when you pitch

If your business plan has you with ‘just’ a 5% share of a $50bn market in 5 years, you’ll lack credibility. Help us believe. Show (don’t tell) what you have done, what you are doing and what you will do so that we can all have faith in you. This rule also applies to your pitch book: everything you say must be credible and push your story forward. 

There’s a real art in making future projections sound credible and from showing your investor not only that you can write a great business plan, but that you know how to execute that plan and build a large compelling business. 

Credibility is key in all aspects of your pitch.  Whether it’s consistency in what you say; making sure that everyone in the team echoes the same story  or that you always deliver on your promises, and never over-promise – this is how you build trust with potential investors.

10.   Avoid the mistakes others make when pitching investors

Good news: because people have been pitching to investors for hundreds of years, the biggest investor pitch mistakes are well known .  These are some of the biggest mistakes we regularly see in investor pitches.

  •     Your story is too complicated
  •     You undersell yourself
  •     You are not transparent about challenges
  •     Your future journey is unclear
  •     You do not come across as professional enough
  •     You are not speaking investor language
  •     You are selling too hard
  •     Something feels wrong
The most practical way to get better at pitching investors is to practise.  That means for every investor meeting, every question, every bit of presentation, you try it and improve it.   I don’t mean ‘rehearse’ – that is what actors do when they already have a great script.  I mean practise like a tennis player, so you continually build your skills to improve what you say and how you say it.  You also polish how you look as a team and improve the impact you make with your investor. The best management teams always practise. Investor pitch rehearsals are the perfect way to make sure your team does not make mistakes and that they have fine-tuned their pitching skills so that your investor comes away happy and excited.

11.    Follow up with your investor

After your pitch, follow up with the investors. Thank them for their time and reiterate your interest in their investment. You can also use this opportunity to seek feedback on your presentation and to give them additional information they asked for.  And keep them updated about progress in your business.  If you closed a deal 2 months early, tell them.  It will add to your credibility. 

Remember, pitching to investors is a skill that takes practice. Don’t be discouraged if you don’t get funded on your first try. Learn from your experience and refine your pitch for future meetings.

Contact us to create a compelling investor pitch

How to Pitch Investors

Learn what it takes to create a stand out investor pitch when you pitch to investors.

What next for your investor pitch?

If you want help to prepare your company to speak to investors, call us today.  We’d be happy to discuss how we might best support you.

If your investor pitch needs improving, polishing or completely transforming, give us a call. We’ll be delighted to share with you some ideas that have worked for other firms, from global market leaders to regional start-ups.

We spend every day helping companies perfect their investor presentations. We make it easier for them to convince investors, to win investment and to build loyal shareholders. Speak to our client services director Louise Angus today.

Contact us today to transform your investor pitch

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We can help you present brilliantly. Thousands of people have benefitted from our tailored in-house coaching and advice – and we can help you too .

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For 15+ years we’ve been the trusted choice of leading businesses and executives throughout the UK, Europe and the Middle East to improve corporate presentations through presentation coaching, public speaking training and expert advice on pitching to investors.

Unlock your full potential and take your presentations to the next level with Benjamin Ball Associates.

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How to pitch investors – frequently asked questions, 1. what should be included in an investor pitch deck.

While every pitch is different, this is typically what an investor might expect to see. Here’s a comprehensive list of what should be included in an investor pitch deck:

  • Cover Slide: Company name/logo and tagline, if applicable.
  • Problem Statement: Clearly articulate the problem your product or service solves.Provide statistics or anecdotes to illustrate the severity or prevalence of the problem.
  • Solution: Explain how your product or service solves the identified problem. Highlight key features and functionalities. Showcase any unique selling points or competitive advantages.
  • Market Opportunity: Define the target market(s) and its size. Provide data and analysis to support market potential. Highlight any trends or market shifts that make your solution timely and relevant.
  • Business Model: Describe how your company plans to generate revenue. Outline pricing strategies, sales channels, and distribution methods.
  • Traction: Showcase evidence of progress and momentum, such as user growth, revenue, partnerships, or customer testimonials. Highlight key milestones achieved to date.
  • Team: Introduce key members of the team, emphasizing relevant expertise and experience. Highlight any notable achievements or qualifications.
  • Competition: Identify direct and indirect competitors. Differentiate your offering from competitors and explain why your solution is superior. Provide a competitive landscape analysis.
  • Marketing and Sales Strategy: Outline your plan to acquire and retain customers. Describe marketing channels, sales tactics, and customer acquisition strategies.
  • Financial Projections: Present financial forecasts, including revenue projections, expenses, and profitability estimates. Provide key metrics and assumptions underlying the projections.
  • Use of Funds: Clearly articulate how you intend to use the investment funds. Break down the allocation of funds for key activities such as product development, marketing, hiring, and expansion.
  • Investment Ask: Specify the amount of funding you are seeking. Outline the desired investment terms, such as equity stake, valuation, and investor rights.
  • Appendix: Include additional supporting materials, such as product demos, customer case studies, press mentions, or detailed financials.

While this is a template, you must tailor your pitch deck to your specific audience and context. Customise the content and messaging to resonate with the interests and priorities of potential investors. Additionally, aim for clarity, simplicity, and visual appeal to ensure your pitch deck effectively communicates your startup’s value proposition and investment opportunity.

2. How long should an investor pitch be?

The short answer: as short as possible. The longer answer: There is no one answer. You need to have a range of pitches prepared. For example,

  • a 30-second or 1-minute version of your pitch will be used over an over again.
  • You should have a 3-4 minute version that can flesh out the 30-second version in a bit more detail.
  • A 10-minute version of your investor pitch will be powerful and allow you to cover almost everything essential.
  • Then you should be able to expand each element of your pitch so that you can make it last 10,20,30 or 120 minutes – whatever your investor wants. The real skill here is knowing how to be flexible and judging what your investor is looking for. That’s where we can help. We’ve been coaching teams to pitch successfully for 15 years and we can help you too.

3. How do I tailor my pitch to different types of investors?

That’s a tough question. We can help you learn how to tailor your pitch in our pitch coaching. Read more here: Investor pitch coaching

4. What are common mistakes to avoid in a pitch?

Have a look at our blog article on the top Investor pitch mistakes

5. How do I handle tough questions or objections from investors?

Have a look at our blog article: How to answer tough investor questions

6. What role does storytelling play in a pitch?

Storytelling is very important in a pitch. That’s why we’ve written an article about it: How to use storytelling in presentations

7. How can I demonstrate market validation or traction in my pitch to investors?

This is a key question. The better you show traction (ie you’ve already achieved something meaningful) the better your valuation. You can use KPIs, sales you’ve made, deals you’ve done, people you’ve hired etc etc. Every business is different, so you need to work out what’s most meaningful in your firm. When we write pitches for people we help them get this essential part of their pitch right.

8. Should I include a demo or prototype in my pitch?

If relevant, yes. If it will help get people excited.

9. What should I do after the pitch?

Keep in touch!!!

10. Avoid the mistakes others make when pitching investors

Top mistakes when you pitch investors, 1. is your story too complicated when you are pitching investors.

If your business sounds complicated, it will also sound difficult, risky and unattractive. As the CEO of a business, you probably suffer from the curse of knowledge. You know so much about your firm that it’s often hard to put yourself in an investor’s shoes.

What an investor wants is a clear, simple story to share with other people.  Your job is to simplify that story so that a potential buyer has a clear picture of the investment you are offering.  

It is very tempting to include more information in your management presentation or your investor pitch, but the more you include the more diluted the important information becomes.  A weak investor pitch includes extensive information but fails to shape that information into a compelling story.

Simplifying is often the hardest part of creating a powerful investor presentation.  So the best firms use external advisors to simplify their investment story .

2. How to pitch investors – don’t undersell yourself

    You are successful; there is a reason for that.

    You have loyal customers; there is a reason for that.

    You attract and maintain great talent; there is a reason for that too.

But do you talk about these things in an easy-to-understand way?

Too many firms are happy to lay out data and information, then fail to tell the compelling story behind the data.  But investors don’t buy data.  They buy the story, the potential, the thing that makes you different and successful.

You want to get your buyer to not just hear your impressive story but also to feel it and believe in it.  When they believe in you, they are more likely to invest in you.

3. How to pitch to investors – be transparent about the challenges

Every business has difficulties – big and small.

It’s always tempting to play down your problems. But by downplaying them, it may feel to a buyer that you don’t fully understand your business. Worst of all, if you don’t mention challenges and these crop up later in the sale process, it may look like you are being dishonest.

So, be open about what problems your company is facing, and talk about how you’re addressing them.  If it’s clear that you are good at thinking about the future and planning for uncertainty, you add credibility.

By being open, you can turn your weaknesses into strengths.

Contact us to improve your pitch to investors

4. Pitching investors – Is your future journey clear enough?

It’s easy to talk about what you have done.  But the value of your firm to a potential investor or buyer lies not in the past but in the future.  It helps when you can share a clear vision for what comes next.

Are you facing uncertainties? You can describe this as giving you options.  Are you addressing change in your market? You can show how you can adapt to those changes.  Have things gone wrong? You can show how resilient you are.

What is important when you pitch investors is that you demonstrate that you know how to continue growing and improving your business.

Your future story should make up most of your investor story.  The clearer that future feels to an investor, the more value they will place on you today.

5. Do you look and feel professional enough when pitching investors?

If you have a high-quality business and an impressive team, you want to be sure your pitch is equally reassuring.

This means more than hiring a good graphic designer.  A professional investor pitch involves all elements of your interaction with potential buyers.  You want your buyer to see a team and a business that give them a warm, joyous feeling from every contact.

If you achieve this, you can feel more confident about building a long-term positive relationship with that buyer.

6. Do you speak the language of investors when you present to investors?

Many companies talk regularly to customers, but rarely pitch to investors.  Customers and investors are different animals and need to be treated in different ways.

And depending on the type of investor or buyer you have, you’ll treat them differently too.

When we prepare management teams to pitch investors, we role play extensively so that the team feels comfortable flexing their style to match different types of investor.   And we also help teams avoid the temptation to ‘give a presentation’.  A good investment meeting is a 2-way conversation, with as many questions as answers.

Once you practise this, you’ll look impressive and feel so much more confident.

Help me improve my investor pitch

7. Are you pitching or explaining in your investor presentation?

Few of us like being sold to; but we all like learning something.

Too many investor pitches sound like a hard sell, or a 1-way presentation.  The best pitches we work on become conversations between a management team who know their stuff and an investor who knows how to invest. Those two groups then work together to find the perfect fit.

What this means in practice is that the pitchers become teachers, helping the investor understand their business.  They also demonstrate their curiosity, wanting to know what the investor thinks and how they could work together.

This fresh approach to pitching creates a positive feeling and makes it much easier for the investor to know what it will be like working with this management team.

8. Does something not feel right?

This is probably the main reason that investors don’t invest. ‘It does not feel right.’  It isn’t a perfect excuse – but it sums up years of experience in investing.

What can you do to create a better feeling when pitching to investors?

The most practical way to generate a positive feeling is to practise .  That means for every investor meeting, every question, every bit of presentation, you try it and improve it.   I don’t mean ‘rehearse’ – that is what actors do when they already have a great script.  I mean practise like a tennis player, so you continually build your skills to improve what you say and how you say it.  You also polish how you look as a team and improve the impact you make with your investor.

The best management teams always practise.

If you need help, we’ve been writing successful investor pitch decks for over 15 years

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How to Create an Effective Investor Presentation

Investor presentations are a crucial tool for entrepreneurs and business owners seeking funding or investment opportunities. A well-crafted presentation can captivate potential investors, showcase your business's potential, and ultimately secure the financial support you need. To help you create an effective investor presentation that stands out from the crowd, we've compiled some essential tips and strategies.

Understanding Your Audience

Before diving into the details of your presentation, it's crucial to understand your audience. Investors have specific expectations and interests, so tailoring your pitch to their needs is essential. Research the individuals or firms you will be presenting to, and consider their investment preferences, industry focus, and track record. By understanding your audience, you can customize your presentation to resonate with their specific interests and increase your chances of success.

Crafting a Compelling Story

Every great investor presentation tells a compelling story. Start by clearly articulating your business's mission, vision, and unique value proposition. Describe the problem your product or service solves and how it addresses a market need. Use storytelling techniques to engage your audience emotionally and make your presentation memorable. By connecting with investors on a deeper level, you increase the likelihood of their investment in your business.

Presenting a Solid Business Plan

A well-structured and comprehensive business plan is the backbone of any investor presentation. Start with an executive summary that provides a concise overview of your business, highlighting key aspects such as market opportunity, competitive advantage, and financial projections. Then, dive into the details of your business model, target market, marketing strategy, and sales projections. Be prepared to answer questions and provide supporting data to back up your claims.

Creating Visually Engaging Slides

Investor presentations often rely heavily on visual aids, such as slides, to convey information effectively. When creating your slides, keep them clean, concise, and visually appealing. Use high-quality images, charts, and graphs to support your key points and make complex information more digestible. Avoid overcrowding your slides with text and opt for bullet points or short phrases instead. Remember, your slides should complement your presentation, not overshadow it.

Demonstrating Market Potential

Investors are often interested in the market potential of your business. Clearly articulate the size of your target market, its growth rate, and any emerging trends that support your business's viability. Use market research and industry data to back up your claims and demonstrate a thorough understanding of your industry's dynamics. Present a compelling case for why your business is well-positioned to capture a significant share of the market.

Highlighting Your Team's Expertise

Investors not only invest in ideas or products but also in the people behind them. Showcase your team's expertise, experience, and track record to instill confidence in potential investors. Highlight key team members and their accomplishments, emphasizing how their skills align with the business's goals. Demonstrating a strong and capable team can significantly enhance your presentation and increase investors' trust in your ability to execute your business plan successfully.

Addressing Potential Risks

No business is without risks, and investors understand that. Acknowledge and address any potential risks or challenges your business may face. Be transparent about your mitigation strategies and contingency plans, showing investors that you have considered potential obstacles and have a plan in place to overcome them. This demonstrates your preparedness and commitment to ensuring the long-term success of your venture.

Crafting an effective investor presentation requires careful planning, research, and attention to detail. By understanding your audience, telling a compelling story, presenting a solid business plan, creating visually engaging slides, demonstrating market potential, highlighting your team's expertise, and addressing potential risks, you can create a presentation that stands out and captures the attention of potential investors. Remember, practice makes perfect, so rehearse your presentation thoroughly to deliver a confident and impactful pitch. Good luck!

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Home Blog Presentation Ideas How To Create a PowerPoint Presentation for Investors

How To Create a PowerPoint Presentation for Investors

If you are presenting a PowerPoint presentation before potential investors, it’s important to cater for each and every minor aspect of your presentation. The presentation must be precise, to the point and should answer possible questions regarding the venture in question; as well as be clear enough to address any possible doubts which might arise in the mind of potential investors. Here is a step by step guide for making a PowerPoint Presentation for Investors .

Title and Introduction

This is not only important but the standard method for starting such a presentation. Your presentation should include the title highlighting your purpose for the presentation, as well as introductory details such as the company name, location, the sector in which your business is engaged in, etc.

Company profile PowerPoint template

You can also follow up the title slide with an introduction for your team, highlighting the CEO, Company Directors and other important individuals. It is worth pointing out that the aforementioned should not be too lengthy and should be concise enough to tell your investors what your business is about. It is possible that you might be a small business looking for an angel investor, even in that case you can highlight your primary team members.

For making a title and introductory slide or a sales proposal, you can use the following professionally crafted Company PowerPoint Templates .

Company profile with team members

Highlight the Problem

Once you are done with the introduction, it’s better to cut to the chase and begin highlighting the problem to build a premise as to how your services can be the solution. When highlighting the problem you must have adequate quantitative data, along with convincing qualitative information, e.g. common problems faced by consumers. This can include problems that even the investors might relate to, leading to a more convincing case. For example, if you are providing software solutions you can highlight the common annoyances end users have to face, related to waste of time due to lags and bugs, extra expenses due to use of costly solutions, lack of tracking capabilities, etc.

If you need a good template to make slides which depict problem analysis and solutions, then see our Problem Analysis PowerPoint Templates .

Problem analysis PowerPoint template

Present the Solution and Explain Your Business Model

This is the most important part of your presentation. You must ensure that you keep things brief but at the same time are able to present at least an overview of how your business model works and why your venture is the most suitable solution for the specified market niche.

To keep things simple you can present a video presentation with relevant details regarding your business. This video presentation can be a short 3-5 minutes long video with a summary of how your provided solution works and how can it be profitable. To present these details in slide format you can use our Business PowerPoint Templates .

Superbolt PowerPoint template

Competitor Analysis (Optional)

While it can be a daunting task to make your competitors look inadequate, especially if you are a small business, it might not be a bad idea to present a brief competitor analysis to compare your business model with rivals. For example, if you are a small business which caters for a specific market niche, you might be able to provide custom solutions to clients which your competitors might not be doing. Emphasizing on such strengths can help you build a strong case before your competitors.

There are a variety of Competitor Analysis PowerPoint Templates that you can use for making these slides, ranging from SWOT Analysis to Timeline , Roadmap and Business Model templates.

Swot analysis for PowerPoint presentations

Financial Projections

This is one area that many people might miss out on when pitching their investors. Unless you can show a workable financial model, the chances are you will fail to convince your investor’s. The nitty gritty of your financial model should be incorporated in the form of statistics, charts and tables to give an overview of how you intend to put the investors money to good use.

If you are looking for a suitable template to make financial projections, then the Market Strategy PowerPoint Template might just be what you need.

Market strategy PowerPoint template

Current Projects, Clients and Accomplishments

If this is not your first venture, then your business would have a clientele, past accomplishments for closed projects, as well as ongoing projects. It’s best to close on a positive note by adding testimonials from satisfied clients and showcasing your past and current work.

The Business Case Study PowerPoint Template provides a comprehensive range of sample slides which can enable creating not only case studies but also your client portfolio, accomplishments of your business and more.

Solutions PowerPoint template design

To download from our more than 7000 Professional PowerPoint Templates , see our plans and pricing.

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How to Create a Strong Investor Pitch Presentation in PowerPoint

How to Create a Strong Investor Pitch Deck Presentation in PowerPoint

Peter Z

  • June 25, 2021
  • PowerPoint templates for download

Last Updated on June 28, 2024 by Barbara

Seek financing for your start-up or need to tell a compelling story about your business? Presenting your startup idea to prospective angel or venture capital investors can be time-consuming and complex. That’s why it’s essential to prepare an impactful investor pitch deck and to support it with a compelling story. Here are 6 examples of typical pitch slides which you can adapt to your presentation.

To get funding for your business idea, you need a strong, thorough, and engaging pitch presentation. Get inspired by the following slide visualizations to help you to convey your idea in an eye-catching and out-of-the-box format.

All slide examples are downloadable, click here to see the Creative Investor Pitch Deck for PowerPoint .

According to Forbes , the pitch deck typically consists of 15-20 slides in a PowerPoint presentation and is intended to showcase the company’s products, technology, and team to the investors.

Check the following examples of how you can illustrate ideas and different topics in your investor pitch deck presentation. In the end, you’ll find a practical step-by-step guide on how to present your team.

Describe and present mission and vision statements

Startup Pitch Mission and Vision StatementBig Picture of The Purpose & Desired Future

Outline your company’s mission and vision statements in a concise and attractive way. You can use such a mission slide as you can see in the picture above. Consider using creative blobs shapes and illustrative icons of a map with a pin for a mission statement and binoculars symbol – metaphor associated with a vision. You can find more creative ideas on presenting mission and vision in this blog .

Present clear and appealing solution to the challenge

Problem Statement Challenge to Solve

Present customers’ problems and your way of solving them. Show a problem statement and a challenge you solve on a slide. Define the major problem people face. In the slide example above you see we illustrated such a problem statement by a photo with question marks.

Market Facts Infographics Template Customers Survey, Survey Poll Statistics powerpoint

It’s also a good idea to support it by the market statistics or some research data. You can see a slide with Market Facts infographics showing that 73% of clients have a certain problem. The 73% value is illustrated by simple graphics of the people icon matrix of 10 by 10, where we colored the 73 icons to show the presented value.

Illustrate current and desired state

Bridging the Gap from Market Problem to Proposed Solution

To show how you bridge the gap from the market problem to your proposed solution, you can use a slide with graphics of a bridge over the water connecting two columns with a text description of the current and desired state.

Include your SWOT analysis in the investor pitch deck

SWOT Analysis Strengths, Weaknesses, Threats, Opportunities investor pitch deck ppt

If you’re going to include SWOT analysis in your pitch deck, you can present it on one slide as a set of 4 text fields. On our SWOT slide example, you can see we used blob shapes style with icons representing all four areas of Strengths, Weaknesses, Opportunities, and Threats. Notice it’s good to use also proper color coding, threats and weaknesses are represented by reddish colors.

For choosing proper symbols for SWOT concepts see more ideas on how to show strong and weak sides here .

Present income statement projection in financial plan table

Financial Plan Table Template 5-Year Estimation of Revenues, Expenses and Profits

If you want to show a company’s current financial situation and 5-year estimation, make it simple: present revenue, expenses, and profit. You may want to illustrate it with a photo, icon, or both, but it’s totally up to you.

Guide on how to create stylish infographic for team slide

Here’s a quick guide showing how you can present a team with pictures and positions of a startup founder, CEO, Key Sales Manager, and PR person.

1. Arrange team members’ pictures in a row. Crop pictures to the circle shape or inside a blob shape.

guide on how to present team in Investor Pitch Deck ppt step first

2. By using lines and circles create an axis with a dedicated point to each picture.

guide on how to present team in Investor Pitch Deck ppt step second

3. Add line call-outs to add a position. You can add a dark bottom stripe for more contrast.

guide on how to present team in Investor Pitch Deck ppt step third

4. Fill names and positions of each team member and add a stylish outline to each picture.

guide on how to present team in Investor Pitch Deck ppt step third

See the whole step-by-step instruction and other examples here: How to Create a Strong Investor Pitch Presentation Using PowerPoint .

Resource: Creative Investor Pitch Deck with Organic Blob Shapes

The examples above are only a part of our pitch deck slides collection. You can reuse our infographics and tailor them to your needs to upgrade your presentation slides. The majority of our slides have a space for your text/comments, so it is very easy to extend presented ideas. We also include detailed instruction on how to alter the content, values, colors, and look and feel of our slides. See the full deck here:

Use modern visuals to create appealing presentations with fewer words and focus investors’ attention on the most important points. Want to do even more customizing? Graphics from the collection of professionally designed editable diagram templates might help you take your next PowerPoint further.

Peter Z

Chief Diagram Designer, infoDiagram co-founder

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Investor Presentation Tips: 11 Steps to Writing an Effective Investor Deck

+1 (949) 273-0390 [email protected]

Investor Presentation Tips

Writing an investor presentation is one of the most demanding parts of investor relations. It is where you can easily differentiate success and failure and can achieve or lose credibility. A single investor deck mistake can ruin everything. Follow these investor presentation tips: 11 steps to writing an effective investor deck to build and maintain credibility with investors.

What is the point of your investor presentation?

Do you want your audience to know something, to feel something or to do something?

There are three types of presentations:

  • Informative (Know something)
  • Emotive (Feel something)
  • Persuasive (Do something)

Is one of these more valuable than the other? John F. Kennedy beautifully summed up public speaking when he said (as quoted by Nancy Duarte in her book Resonate ):

The only reason to give a speech is to change the world John F Kennedy

That’s why any presentation has a purpose of causing action .

Informative Presentations

An informative investor presentation may educate your audience to some aspect of your business, but what does it do for your business? When a management team just presents information on an earnings call, road show or investor day and assumes the audience will know what to do with it they make a big mistake !

The real danger with “Know” presentations is twofold:

  • The presenter doesn’t know how much information to include
  • The audience can’t tell what the point is

On the other hand, presenters who persuade the audience to do something can better judge whether each prospective piece of content helps the cause of action or not.

Emotive Presentations

Similar to informative presentations, the same is true for presentations that focus on emotion. There’s no point in getting your audience to feel something unless they act as a result .

Why do TED talks often use emotion and inspirational elements? To get people to act, so that we change the status quo .

Emotion is really the best way to stir people out of inaction. As Kevin Daley (founder of Communispond Inc. ) once said:

If you want someone to decide to do something, emotion’s the key – backed up by solid facts to underpin your case. Kevin Daley

Persuasive Presentations

In my view, every effective presentation is a persuasive presentation – it gets the audience to do something . An ineffective presentation let the audience know something , or get them to feel something – without causing them to do anything as a result.

I’d say the vast majority of investor presentations are ineffective. That’s because they are full of information but they have no clear call to action. So the audience is unclear what to do with all the words, numbers and diagrams.

At the other end of the spectrum are poorly planned emotive presentations. Those make the audience all fired up in the moment, but they’re typically devoid of hard facts. Afterward the audience realizes that there was no clear call to action.

Get the Balance Right

Rather than dividing presentations into informative, emotive or persuasive types, it’s more useful to treat each piece of content as having two dimensions : informative and emotive.

For example, a photo of a child in distress is highly emotive but not informative . In contrast, raw data in a table or spreadsheet is highly informative but not emotive . An effective, persuasive presentation uses content from diverse points on both the informative and emotive dimensions.

So don’t content yourself with just informing people, like most investor presentations do. And don’t be like a bad motivational speaker either – emotive but equally ineffective. Instead, get people to do something – and you and your business can change the world !

Fact, Impact, Takeaway

Another element of balance is an even mix of (1) facts, (2) impacts and (3) takeaways:

  • Fact: Any tangible element of your business that is meaningful and indisputable; usually data, a number or metric.
  • Impact: How this fact impacts every other fact in your business; information, often financial in nature.
  • Takeaway: What is your opinion of the value of the fact?

Following this format will help you balance your investor presentation and clearly present a call to action for your audience.

An investor presentation is not just a document, it is that influential tool that should help you to woo your prospective investor. Whether you are raising seed money for your startup or you work for a large publicly traded company, follow these investor relations tips to give investors a reason to back you.

Losing an investor is a common frustration for investor relations professionals. Sometimes it is because of elements out of your control, but there is one thing that you can control.

And that’s “QUALITY”.

Put yourself in the investor’s shoes for a moment.

You have just received an investor presentation from someone with whom you are planning to close the deal and this is a significant piece of information that will help you make your final decision.

What is that thing you will notice about the investor presentation? What are all the elements you look for?

What’s the goal of an effective investor presentation? To convert. From interest to support.

How do you convert? With an amazing investor presentation. Check out our investor presentation template . Visit our blog and our Investor Relations forum to learn more about effective investor presentation tips.

Investors are backing your ability to create transferable value over the long haul. You are expected to build sustainable revenue growth and quality of earnings, which you can see impacts the Business Valuation Spectrum .

Private or Public

Whether it’s your privately held company, or you represent a publicly traded company, you need to periodically check in and update investors with your story. Investors will have different levels of interest in the details of your company and it’s story. Regardless, you need to be prepared to share openly, accurately and consistently all of the relevant facts.

Investor Relations Tips

This is the reason to follow effective investor presentation tips.

The first question about this statement? What exactly does ‘effective’ mean? Can ‘effective’ be quantified?

Essentially, yes. Literally, no. The point of an effective investor presentation is to convey facts and be clear on objectives and key results (OKRs). When you do this effectively, potential investors can make informed decisions. Here are investor presentation tips to help investor understand your vision. They will know what you do, like the way you do it and trust you will succeed with it.

Facts are critical

Facts are important for plenty of reasons. Most importantly, we can all agree on facts. We don’t all necessarily agree on anything else. But facts are facts. The biggest challenge you have isn’t managing or explaining facts, it’s leveraging the facts to create a new future, a new reality. To create something that, before you and your team made it, simply didn’t exist.

This is the nature of differentiation. You can provide the people that need your solution access to it in exchange for revenue.

First you have to build it, and that takes investment. So we’re back to the point where you will be interacting with investors to tell them your story. To make them believers that you and your team are the right group to leverage the facts and create something that currently doesn’t exist. Yes, make them believe.

If you believe

My three favorite words when it comes to investor relations tips are “If you believe.” Why? Because the entire point of telling investors what you will do with their capital is to get their support. This makes telling your story critical . How are you going to tell them your story? This is important. The more memorable your purpose, the more memorable your solution to a big problem is, the more likely they will believe. These investor presentation tips will help you wow investors.

How are you going to tell a memorable story? In writing. In your investor presentation.

Every investor relations program needs to have a written investor deck. Whether it’s to attract new investors or to update existing investors to the progress you are making, an effective investor deck is vital to build credibility. It’s the only way to tell others how you want them to view your company. But, how do you write an effective investor presentation? This is one of many investor presentation tips: It’s a matter of who writes your investor deck.

Investor Presentation Tips

So before you assemble it, make sure you use this investor presentation outline :

  • Company, Purpose, Mission and History
  • Problem, Pain or Aspiration
  • Technology and Product Solution
  • Competition and Substitutes Currently Used
  • Market Opportunity and Strategy
  • Business and Revenue Model
  • Product Development and Regulatory Pathway
  • Intellectual Property and Secret Sauce
  • Leadership & Team
  • Risks and How They Will Be Mitigated

Remember you are telling your company’s story based upon the most relevant facts. The most important milestones, events and successes that power your team’s efforts to solve a problem.

Your Objective

You have an objective: establish common ground. Investors will back you if they believe in you.

However, getting started may be difficult. First you have to know what the objective of your investor presentation is. Next you have to know what information you have to present in your investor presentation.

There are many times you communicate with investors. You either want them and you want to, or you have them and you have to. Either way, it’s an opportunity.

You want to build a reputation for credibility for sharing what matters. The best way to do this is to write an effective investor presentation that accurately tells the story of your business. A story that builds confidence in your efforts and your vision of success, for instance.

Related: Is Inbound Investor Relations Right for You

Whether you are raising money or already have, writing an effective investor presentation is paramount to attracting and maintaining credibility. Credibility is paramount to earning investor support. No matter your situation, effective communication is the only investor relations strategy for you.

Let’s dive in to these investor presentation tips.

1.Company, Purpose, Mission and History

Well, keep in mind that this is the opportunity to convey the feeling that you are the expert to all who view the investor presentation. This section must showcase your experience, skillset and most importantly your value to your customer markets.

  • Are you the right choice to solve your customers’ problems?
  • Why should they choose you?

You need to differentiate your product or service and process from the competition. Include success stories, customer testimonials and other relevant achievements to win investors’ attention.

Here is a good place to detail your approach to providing a better solution to your customers’ problem. But make sure the details are only about the approach and not about the solution.

  • Define how you plan to meet the objective
  • Provide a rough sketch about the method you will use for execution

Be ultra-careful about not going into details, but also reveal the means by which you will fulfill your commitments.

2.Problem, Pain or Aspiration

Understanding the pain points of your customers is one of the most profitable pieces of information in business. It can help you not only retain the current customers but also opens the door for new customers.

Most people write an investor presentation focusing entirely on the deliverables that they offer to customers. But what about your audience, what the investor wants to know?

Take a moment and answer the following questions:

  • What are your customer’s pain points that have not been solved?
  • How will my business help to solve that point better than other competitors?

Another word for “problem” is a pain point. So instead of focusing on what you are offering, your investor presentation should focus on key problems your customer market is trying to solve.

In simple words, the beginning portion of your investor deck should address the challenges your customer wants to overcome. This will effectively turn your investor presentation into a rationale for your business and revenue model.

3.Technology and Product Solution

Describe how your product or technology solves this big problem.

Show data, results, prototype testing and evidence that the technology or product works, will work or has a very high likelihood of success.

Demonstrate to the audience that your data supports the likelihood of product success, or show its significance in leading to product success.

Describe the mechanism-of-action (non-confidential version), how it works (if you know). You don’t need to reveal trade secrets or confidential information here.

This is where you go into detail about timeline. I know it can be tricky to estimate the timeline. Remember, investors that back you do expect a profit at some point in the future. Explain the scope of your commitments. Describe what you will do and the time-frame for delivery or completion of key milestones.

Be aggressive, but realistic. This is not the time to make false promises on which you can’t deliver. Investors want someone they can trust.

Timing can make or break your value proposition. Consider carefully what you commit to. You will have to answer for it.

Related: How to Prepare Realistic Budgets and Forecasts

4.Competition and Substitutes Currently Used

Summarize the competitors and list any products or substitutes. Describe products that may be coming out in the future and from whom.

Discuss the willingness of users to change from the current status quo.

Elaborate on your product’s points-of-differentiation and discuss the significance of your advantages.

Address why you believe no one has fixed this problem yet.

5.Market Opportunity and Strategy

Estimate the market size and be prepared to describe how it is calculated or provide sources (use credible sources only).

Describe your Target Market (Persona) and your secondary market – describe how you will reach your customers.

The amount of detail here depends on the industry sector and the problem you are targeting (some market sizes are well-understood).

Explain why the timing is right for your product.

6.Business and Revenue Model

Show how you are going to (1) generate revenue and (2) make money. Revenue is key here. Plenty of very highly valued startups and ongoing businesses lose a ton of money, but they have addressed a pain point with a viable solution and are gaining user and revenue traction. If you can achieve sustainable revenue growth, all the other problems can be solved later. Investors will support you like they did with Amazon, Facebook and Uber.

Describe the partnerships that are needed in order to be successful.

Discuss any distribution channels needed and the status of these relationships.

7.Product Development and Regulatory Pathway

Describe your current product development status and the progress made to date.

List your next product development milestones and the estimated timeframe to reach these.

Describe your regulatory route, timing, and issues you face and how they will be mitigated.

Briefly discuss any potential follow-on products supported by this technology.

8.Intellectual Property and Secret Sauce

Share what patents are filed or issued and indicate whether or not you have trade secrets.

If available, discuss findings from your Freedom to Operate opinion.

Share your technology license terms, royalties and milestone fees (if any).

9.Leadership & Team

Discuss your senior management team and their relevant experience and their past successes.

Describe the background of your Advisors/Consultants/Board Members if formed.

Candidly discuss whether or not your team is complete and who else is needed and with what backgrounds.

Describe any key partnerships formed or those in progress.

10.Financials

How to present financial information is possibly the most important of all investor presentation tips. This is a very important topic because it is a precise form of measurement of actual results. This is where you will decide to provide forward looking guidance or not. Remember, accounting is about the past. Finance is about the future.

Related: How to Make the Most of Your Resources with Financial Planning & Analysis

Pick your financial metrics and stick with them. Explain why you selected your preferred metrics.

Ideally, prepare a three-year financial projection of future revenue (if relevant – generally not needed for therapeutics), share your assumptions and be sure to build with “bottom-up” rather than “top-down” calculations.

Describe the total funds raised to date, and what these funds were used to accomplish, describe grant funding if awarded.

Share your estimates for future funding needs to reach commercialization, and estimate the number of additional financing rounds.

Show your generalized Use-of-Proceeds for this fund raise.

You will likely be asked about financial projections. There is a range of expectations from wanting to see huge numbers on one end to “conservative” estimates on the other. You can’t be all things to all people, so prepare financial projections that work for your organization and operations. Check out our post How to Prepare Financial Projections .

11.Risks and How They Will Be Mitigated

This slide is not always necessary, but risk mitigation issues must be addressed during the presentation or during the Q&A.

Alternatively, risk mitigation information can be incorporated within each topic as it is addressed or they can be placed in the summary slide depending on the investor audience and time allotted.

Investors know that you cannot manage a risk that you have not identified.

Related Topics to investor presentation tips: 11 steps to writing an effective investor deck

Investor presentation outline

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Startup pitch deck template

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How to Create an Investor Presentation

How to Create an Investor Presentation

There is no right, wrong or definitive way to get the attention of investors.

Sometimes chance encounters at events or cocktail parties lead to meeting invitations. Sometimes years of press mentions and a good track record get you in the door. And on rare occasions, a well-written cold pitch email to the right person at the right time might be just the ticket.

No matter how you get your foot in the door, the real challenge is selling investors on why they should commit their capital. While there are many tips for the best ways to go about negotiating a deal, I thought it best to first cover the investor presentation contents

I am a firm believer in show, don't tell. But there are still several items that must be covered in any investor presentation.

Here are a list of presentation slides and data you should have with you on the big day.

1. Overview . Include a simple slide with a brief series of points you intend to cover during the presentation.

2. Facts About Your Business .  This slide should feature a list of your unique selling propositions, real historical revenue data, the names of current big name clients or contracts that your company owns, and a list of any intellectual property you might own.

3. Immediate Sales Growth Opportunities. Show the lead and sales funnel you currently own along with the potential (or determined) revenues for each transaction.

4. Competition & Industry Analysis .  Include a general overview of your competitors, why you’re better, and how the market share and overall industry revenues look.

5. Game Plan. This should be a series of points about your strategy and action plan to attain your goals.

6. Use of Proceeds, ROI and Terms. Layout how you intend to use the money by breaking it down into big-ticket, top-level line items (e.g. Marketing, Salaries, etc.). In addition, include your anticipated break-even point and a series of financial projections that show your best, moderate, and worst cases.

7. Management Team. List your core team members and 2 or 3 bullet points about their relevant expertise.

8. Big Picture . This is a series of bullet points that show off your long term vision, new market segments where your business can diversify revenues in the future, and other points that demonstrate how your company can be a grand slam for investors that jump on board now in the long term.

Note: Each of the following slides should be short, sweet, to the point, and highly supported by research, data, and defensible assumptions. The order can be rearranged, however, look to keep the sexy stuff up front.

In addition, as I mentioned earlier, always look to show, don't tell. Be visual. Demo your product whenever possible. Have a conversation, not a lecture. Never let your deck or presentation be the main focus of your pitch. You always need to sell the jockey before the horse. Remember, investors buy into amazing people first and amazing ideas third-- second is always about how much money they'll earn and how fast the ROI will be.

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LEARN ABOUT PITCH DECKS

What is a pitch deck for investors?

An investor pitch deck is a presentation that helps investors learn about your business, from the products or services you’re going to sell to your financial goals and monetization strategy.

The purpose of this pitch is to get funding by clearly communicating your vision, value proposition and business strategy. Make sure the main takeaway is clear – the world needs your business, and you’ll make sure it’s a success.

What is a pitch deck for investors?

Why do I need a startup pitch deck?

Creating a startup pitch deck makes it easier to explain your business to potential investors and show them why they should fund or partner with your startup. A well-designed pitch deck can bring your ideas to life, shed light on your value proposition and show investors how serious you are about your business.

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Beyond the pitch deck: Building a strong investor presentation

Your pitch deck is one of three key elements of your investor presentation:

  • Your slides — simple, clean and to the point
  • Notes that you refer to as you make your presentation — either cue cards or the notes feature in PowerPoint or Keynote
  • A detailed handout to leave behind

Remember that the pitch deck supplements your presentation to your investors . Try not to stand in front of the audience and read out the slides to them — they can do that themselves.

Tips for building an effective investor presentation

  • Good slides in your deck support you as the speaker/presenter and enhance your overall presentation. Use the pitch deck as a tool during your presentation, not as a crutch to rely on as you list the items (as bullet-by-bullet points) you are trying to get across. Simplicity in slides sets the stage for more effective presentations.
  • Practise your pitch until you can deliver it in a natural and confident way. Some experts recommend running through it 25 times until it is familiar and comfortable.
  • The CEO should be the lead presenter, with either the technical or financial person presenting the slides if necessary.
  • Remember that you are speaking to make a connection with the audience (that is, your investors). You want to get them excited and persuade them that you have a great idea. You want to demonstrate that you are the team to execute the idea and convince them that you are someone they want to partner with and invest in.
  • Test every statement you include in your pitch deck by asking “So what?” In other words, “What’s my point and why does it matter?” Remember to keep your message simple, short and clear.
  • Think about the flow of a natural conversation with an investor and organize your slides to match what questions they might have at each stage of the presentation. For example, once you explain to them what your mission is, the next obvious questions could be, “How will you do it?”, “Why you over someone else?”, “Who’s the team”, and so on.
  • Be professional, responsive and respectful of your audience. Investors, particularly venture capitalists (VCs), are notorious for trying to push buttons to see how the entrepreneur reacts. They are trying to determine if they can partner with you for the next four to seven years.
  • When an investor is actively looking at new deals, keep in mind they may see one or two presentations per day (up to ten per week). Make your opportunity stand out and be memorable.

Bottom line: The pitch deck should reinforce your words instead of just repeating them.

How to develop a presentation

When making your slide deck, remember Guy Kawasaki’s 10/20/30 rule .  You can also use the “1/7/7 rule” from Garr Reynolds’ Presentation Zen — have only one main idea per slide, insert a maximum of seven lines of text and use a maximum of seven words per line.

Keep in mind that people remember visuals more than bullet points. Consider using pictures (high quality images) and graphics or charts to effectively get your point across and make a more emotional connection with your potential investors.

Also consider the three elements of your presentation — your slides, notes and handouts. The notes contain the bulk of the message for each slide, and are meant to help you with your presentation; they are not to be given to your audience. Consider providing a detailed handout as a leave-behind, but not a copy of your presentation. This way, you will not feel compelled to say everything as you speak, but you will ensure that the key messages get across.

Examples of effective presentations/presenters:

  • John Doerr: Salvation (and profit) in greentech
  • David S. Rose: How to pitch to a VC

It’s not just about the business proposition

Investors will be evaluating not only the business proposition, but whether or not they will invest in you. According to David S. Rose (aka The Pitch Coach ), you must demonstrate:

  • Experience — investors prefer to fund serial entrepreneurs or individuals who have deep sector experience
  • Knowledge or domain expertise
  • The right skill set — to get the company started and managed effectively
  • Leadership — to hire and retain the right people
  • Commitment — early-stage companies will face many ups and downs; investors are assessing whether or not you will see it through
  • Coachability — investors want to know that they can work with you and that you will internalize and act on their feedback

Investors will also be evaluating you on the four Cs:

  • Competence — Do you have the skill set to build the business?
  • Continuity — Are you going to see the venture through to the end?
  • Connections — Do you have the networks to build the company?
  • Chemistry — Is there chemistry between the team members and between the investors?

Practical considerations as you prepare your presentation

Garr Reynolds’ book Presentation Zen  provides a list of questions to understand about your audience before you make your business presentation:

  • How much time do I have for my first business presentation? Typically, the first meeting with an investor will last 45 minutes to one hour. Arrive 15 minutes early. Prepare a pitch deck that you can present in 20 minutes, leaving time for late starts and questions. Be respectful of the time they’ve allotted. If you are interrupted or time is cut short, try not to let it throw you off. If an investor is not paying attention, continue to be respectful and professional.
  • What is the venue like? You’ll generally present in a boardroom at their location. A site visit to your company is usually the next step in the investment evaluation process.
  • What time of day will you be meeting? Take the meeting whenever the investors want to see you.
  • Who is the audience? Try to find out which members of the investment team will attend the session. You’ll also want to determine if anyone else will be in the room (for example, outside consultants).
  • What is their background? This is key to help tailor your talk. Will you be speaking with technically-savvy investors with deep experience in the targeted space or general investors? Do they have connections to help you get financed or to help you build your company further? Ask around and get as much information as possible about them in advance. Do your homework.
  • What do I want them to do? You’ll want to think about what you want to achieve from your meeting. Do you want to move to the next step in due diligence ? Do you want them to provide business or financing leads? Investors have very specific investment mandates. Even though your opportunity may not be a fit for them, most investors will provide advice and contacts if you’ve convinced them that you have a strong business proposition.
  • What visual medium is most appropriate for this particular situation or audience? Once you’ve determined this, consider what equipment you’ll need and check that it will be available.
  • What is the fundamental purpose of my talk? Investors can help you to build your company by providing access to funding or opening their networks. You want to sell them on your concept/company to move to the next step with them. It is unlikely that they will open their cheque book until they complete further due diligence.

Additional resources

  • Presentation Tips (tips from Garr Reynolds on presentation design, delivery and more)
  • Communication tools for raising money (MaRS article)
  • What investors want in place when they invest in your startup (MaRS article)
  • Taking your Series A pitch on the road: Are you ready for prime time? (MaRS article)
  • Business valuation: How investors determine the value of your business (MaRS article)

Read next: Data room basics for startups: Stage 1 data for the term sheet

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Our Q2 2024 sales and earnings report

July 30, 2024

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Merck’s ( NYSE: MRK ) Q2 2024 results demonstrate strong business momentum and further progress in our diverse pipeline. Our company announced worldwide sales of $16.1 billion, an increase of 7% from Q2 2023.

“Our business is demonstrating strong momentum as we exit the first half of the year,” said Rob Davis, chairman and chief executive officer. “Through excellent scientific, commercial and operational execution, we’re achieving significant milestones for our company and for patients. I am proud of our dedicated teams around the world that are working tirelessly to advance our deep pipeline as we continue delivering innovation that solves unmet medical needs.”​

Merck anticipates full-year 2024 worldwide sales to be between $63.4 billion and $64.4 billion. ​

Find more details on Q2 2024 results below.

Listen to the sales and earnings call

Read the press release

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Where We Work: Our global hub in Zurich 

Our former CEO Dr. Roy Vagelos honored for role in helping China combat hepatitis B  

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Forward-looking statement of merck & co., inc., rahway, n.j., usa.

This website of Merck & Co., Inc., Rahway, N.J., USA (the “company”) includes “forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements are based upon the current beliefs and expectations of the company’s management and are subject to significant risks and uncertainties. There can be no guarantees with respect to pipeline candidates that the candidates will receive the necessary regulatory approvals or that they will prove to be commercially successful. If underlying assumptions prove inaccurate or risks or uncertainties materialize, actual results may differ materially from those set forth in the forward-looking statements. Risks and uncertainties include but are not limited to, general industry conditions and competition; general economic factors, including interest rate and currency exchange rate fluctuations; the impact of pharmaceutical industry regulation and health care legislation in the United States and internationally; global trends toward health care cost containment; technological advances, new products and patents attained by competitors; challenges inherent in new product development, including obtaining regulatory approval; the company’s ability to accurately predict future market conditions; manufacturing difficulties or delays; financial instability of international economies and sovereign risk; dependence on the effectiveness of the company’s patents and other protections for innovative products; and the exposure to litigation, including patent litigation, and/or regulatory actions. The company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Additional factors that could cause results to differ materially from those described in the forward-looking statements can be found in the company’s Annual Report on Form 10-K for the year ended December 31, 2023 and the company’s other filings with the Securities and Exchange Commission (SEC) available at the SEC’s Internet site (www.sec.gov). No Duty to Update The information contained in this website was current as of the date presented. The company assumes no duty to update the information to reflect subsequent developments. Consequently, the company will not update the information contained in the website and investors should not rely upon the information as current or accurate after the presentation date.

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News Details

Zim to release second quarter 2024 results on monday, august 19, 2024.

HAIFA, Israel , July 29, 2024 /PRNewswire/ -- ZIM Integrated Shipping Services Ltd.  (NYSE: ZIM) announced today that the Company will release its second quarter 2024 financial results on Monday, August 19, 2024, before the U.S. financial markets open. Management will host a conference call and webcast (along with a slide presentation) to review the results and provide a corporate update at 8:00 AM ET.

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To access the live conference call by telephone, please dial the following numbers: United States (TF) +1-800-715-9871 or +1-646-307-1963; Israel +972-3-376-1144 or UK/international +44-20-3481-4247, and reference conference ID: 3054682 or the conference name. The call (and slide presentation) will be available via live webcast through ZIM's website, located at the following link . Following the conclusion of the call, a replay of the conference call will be available on the Company's website.

Founded in Israel in 1945, ZIM (NYSE: ZIM) is a leading global container liner shipping company with established operations in more than 90 countries serving approximately 33,000 customers in over 300 ports worldwide. ZIM leverages digital strategies and a commitment to ESG values to provide customers innovative seaborne transportation and logistics services and exceptional customer experience. ZIM's differentiated global-niche strategy, based on agile fleet management and deployment, covers major trade routes with a focus on select markets where the company holds competitive advantages. Additional information about ZIM is available at www.ZIM.com .

ZIM Contacts

Avner Shats ZIM Integrated Shipping Services Ltd. +972-4-865-2520 [email protected]  

Investor Relations:

Elana Holzman ZIM Integrated Shipping Services Ltd. +972-4-865-2300 [email protected]  

Leon Berman The IGB Group 212-477-8438 [email protected]  

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SOURCE Zim Integrated Shipping Services Ltd.

ZIM Integrated Shipping Services Ltd. 9 Andrei Sakharov St. (Matam Center) P.O. Box 15067, Haifa 3190500, Israel

[email protected] contact us by phone +972-8-865-2300

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Press Releases

Tonix pharmaceuticals announces poster presentation at the iasp 2024 world congress on pain.

Presentation to highlight statistically significant Phase 3 results of Tonmya™ for the management of fibromyalgia, including improvement in pain and sleep quality

Tonix granted FDA Fast Track Designation for Tonmya™; NDA submission on track for the second half of 2024

CHATHAM, N.J., July 30, 2024 (GLOBE NEWSWIRE) -- Tonix Pharmaceuticals Holding Corp. (Nasdaq: TNXP) (Tonix or the Company), a fully-integrated biopharmaceutical company with marketed products and a pipeline of development candidates, today announced a poster presentation at the International Association for the Study of Pain (IASP) 2024 World Congress on Pain, being held August 5-9, 2024 in Amsterdam, Netherlands. Details on the presentation can be found below.

A copy of the Company’s poster presentations will be available under the Scientific Presentations tab of the Tonix website at www.tonixpharma.com following the conference. Additional meeting information can be found on the IASP website here .

Poster Presentation Details

Presenter: Seth Lederman, M.D., Chief Executive Officer of Tonix Pharmaceuticals
Title: Targeting Fibromyalgia Non-Restorative Sleep with Bedtime TNX-102 SL (Sublingual Cyclobenzaprine HCl): Results of the Positive Phase 3 RESILIENT Trial Consistent with Syndromic Improvement
Abstract: #WE685
Date/Time: Wednesday, August 7, 2024, 3:15 p.m. CEST
   

Tonix Pharmaceuticals Holding Corp. * *

Tonix is a fully-integrated biopharmaceutical company focused on developing, licensing and commercializing therapeutics to treat and prevent human disease and alleviate suffering. Tonix’s development portfolio is focused on central nervous system (CNS) disorders. Tonix’s priority is to submit a New Drug Application (NDA) to the FDA in the second half of 2024 for Tonmya*, a product candidate for which two statistically significant Phase 3 studies have been completed for the management of fibromyalgia. The FDA has granted Fast Track designation to Tonmya for the management of fibromyalgia. TNX-102 SL is also being developed to treat acute stress reaction. Tonix’s CNS portfolio includes TNX-1300 (cocaine esterase), a biologic designed to treat cocaine intoxication that has Breakthrough Therapy designation. Tonix’s immunology development portfolio consists of biologics to address organ transplant rejection, autoimmunity and cancer, including TNX-1500, which is a humanized monoclonal antibody targeting CD40-ligand (CD40L or CD154) being developed for the prevention of allograft rejection and for the treatment of autoimmune diseases. Tonix also has product candidates in development in the areas of rare disease and infectious disease. Tonix Medicines, our commercial subsidiary, markets Zembrace ® SymTouch ® (sumatriptan injection) 3 mg and Tosymra ® (sumatriptan nasal spray) 10 mg for the treatment of acute migraine with or without aura in adults.

*Tonmya™ is conditionally accepted by the U.S. Food and Drug Administration as the tradename for TNX-102 SL for the management of fibromyalgia. Tonmya has not been approved for any indication.

**Tonix’s product development candidates are investigational new drugs or biologics and have not been approved for any indication.

Zembrace SymTouch and Tosymra are registered trademarks of Tonix Medicines. All other marks are property of their respective owners.

This press release and further information about Tonix can be found at www.tonixpharma.com .

Forward Looking Statements

Certain statements in this press release are forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may be identified by the use of forward-looking words such as “anticipate,” “believe,” “forecast,” “estimate,” “expect,” and “intend,” among others. These forward-looking statements are based on Tonix's current expectations and actual results could differ materially. There are a number of factors that could cause actual events to differ materially from those indicated by such forward-looking statements. These factors include, but are not limited to, risks related to the failure to obtain FDA clearances or approvals and noncompliance with FDA regulations; risks related to the failure to successfully market any of our products; risks related to the timing and progress of clinical development of our product candidates; our need for additional financing; uncertainties of patent protection and litigation; uncertainties of government or third party payor reimbursement; limited research and development efforts and dependence upon third parties; and substantial competition. As with any pharmaceutical under development, there are significant risks in the development, regulatory approval and commercialization of new products. Tonix does not undertake an obligation to update or revise any forward-looking statement. Investors should read the risk factors set forth in the Annual Report on Form 10-K for the year ended December 31, 2023, as filed with the Securities and Exchange Commission (the “SEC”) on April 1, 2024, and periodic reports filed with the SEC on or after the date thereof. All of Tonix's forward-looking statements are expressly qualified by all such risk factors and other cautionary statements. The information set forth herein speaks only as of the date thereof.

Investor Contact

Jessica Morris Tonix Pharmaceuticals [email protected] (862) 904-8182

Peter Vozzo ICR Westwicke [email protected] (443) 213-0505

Media Contact

Katie Dodge LaVoieHealthScience [email protected] (978) 360-3151

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Released July 30, 2024

More From Forbes

5 must-have presentation tips for pitching to angel investors.

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One of the biggest mistakes entrepreneurs make when pitching to angel investors is bombarding them with data and boring PowerPoint slides instead of inspiring and engaging them. This is one of the key lessons I learned as I followed a Forbes.com reader and entrepreneur on his journey to attract funding for his start-up.

The entrepreneur owns a successful hair salon and is building a product for the salon industry. He is being mentored by a group that prepares start-ups for the next step in the funding process. One of my books was on the group’s recommended reading list as well some of my Forbes.com articles. The entrepreneur used the information to craft his presentation. He then invited me to attend the actual pitch since it was being held near my town. I watched the live 20-minute presentation, listened to the investors’ feedback, and had the opportunity to speak to investors after the meeting to gain their insight. The investors ranged in net worth from $25 million to more than $200 million and, like most wealthy investors, put their money behind an idea in return for convertible debt or ownership equity.

Based on my experience and the conversations I've had with investors making early stage seed investments, here are five things entrepreneurs and business leaders must do when presenting to this audience.

Tell stories. The salon owner began with a personal story about his family’s 100-year history in the industry. He spoke about the innovations his great grandparents pioneered in the salon business and about his own personal experience growing a successful business.

Stories are powerful and emotional, yet unappreciated in many business presentations. Angel investors tell me they’re different than venture capitalists. They both want to make money, of course, but while VC’s are much more focused on data, angels often take a mentoring role and are making an emotional and financial investment in the idea and the people. “The most memorable presentations don’t start with data,” according to one investor. “They start with a compelling personal story. It’s not about data; it’s about engagement.”

Use pictures to tell the story. The first two slides of the presentation I saw didn't have any words. Instead the entrepreneur showed black and white photographs of his family breaking ground on their salons or ‘barber shops’ as he talked about their history.

Pictures are far more memorable than words. Studies have shown that people will remember 10 percent of information when the content is delivered verbally. Add a photograph and retention soars to 65 percent. Angel investors—like all investors—want to see charts, graphs, tables and other slides showing the hard numbers behind an idea. The key is to break up the slides to give the eyes and brain a break. Tell stories and use pictures to complement the narrative. On a related note it’s important to keep your entire slide deck to a minimum. One angel told me the kiss of death is a 45-slide PowerPoint deck. Investors prefer 10 to 15 slides at most.

Express your passion. Angels invest in relationships and they want to build those relationships with entrepreneurs who have a fire in the belly, a consuming passion to move the world forward. Over the past several months I've been pouring over academic research studies, which have found that angel investors weigh passion as one of the top three factors or variables that influence their ultimate investment decision. Passion is contagious, literally.

Simply ask yourself this question: “What am I really passionate about?” The answer will be considerably different than the answer to the question, “What is my idea?” For example, I recall meeting with top executives at one of the world’s largest medical device companies. They were about to launch a major product and wanted my feedback on their message.

“What’s the product?” I asked.

“It’s the first dynamic high-volume CT-scan that utilizes 320 ultra-high resolution detector rows to image an entire organ in a single gantry rotation,” the CEO said.

After my eyes had glazed over, I tried a different tactic.

“Why are you really passionate about this product?” I asked.

“If you suffer a stroke, our product could mean the difference between going home and living a full life or never recognizing your family again”, the CEO answered.

The CEO kicked off the presentation with his ‘passion statement’ and successfully won over the audience. While passion is essential, it is not sufficient to persuade investors. Investors need to know that the product addresses a real world pain.

Introduce a villain and a hero. Great stories and movies have a villain who causes problems and a hero who saves the day. In the context of a business presentation, think about villains and heroes as problems and solutions. What is the problem your idea solves? In the presentation I saw, the salon owner/entrepreneur spent three slides explaining the problems (the inefficiencies) in the salon industry and how his product would help solve those problems. Angel investors need to understand the pain—or problem—your customers are experiencing and how your idea, product, or service alleviates the pain.

Share the stage. Investors want to see a team. I urged the entrepreneur to avoid delivering the entire presentation on his own. He decided to introduce his marketing director who demonstrated the product, and his CTO who explained the back-end technology behind the product. He even showed a video clip of a potential customer in the industry who praised the idea. The video served two purposes—it added a fourth presenter and provided a multimedia component to the presentation.

As soon as the presentation ended, an angel investor raised his hand said, “I don’t have a question, but a comment: Bravo. In most of the presentations we see, the CEO delivers the whole thing, but we know it’s impossible for the CEO to know everything. I liked the fact that you gave your team a role…and the video testimonial was great.” The entrepreneur’s presentation successfully persuaded several investors to take the next step. He’s on his way to seeing his dream become a reality.

Although venture capitalists grab the headlines, Forbes.com contributor Dileep Rao says most entrepreneurs will never see the inside of a VC’s office. It’s important to understand angel investors because they are a primary source of funding for start-ups. To pitch your idea successfully, you must reach their minds and their hearts—inspire and engage.

Carmine Gallo is the communications coach for the world’s most admired brands. He is a popular keynote speaker and author of several books, including the international bestsellers The Presentation Secrets of Steve Jobs and The Innovation Secrets of Steve Jobs . His new book, The Apple Experience , is the first book to reveal the secrets behind the stunning success of the Apple Retail Store. Carmine has recently launched an eLearning course titled, New Rules of Persuasive Presentations . Follow Carmine on Facebook or Twitter .

Carmine Gallo

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Press Releases

3M Delivers Strong Second-Quarter Results; Company Updates Full-Year 2024 Earnings Guidance

Related documents.

  • Sales of $6.3 billion , down 0.5% YoY
  • Adjusted sales of $6.0 billion with organic growth up 1.2% YoY
  • GAAP EPS from continuing operations of $2.17, up 117% YoY
  • Adjusted EPS from continuing operations of $1.93, up 39% YoY
  • Operating cash flow of $1.0 billion with adjusted free cash flow of $1.2 billion
  • Updates full-year 2024 adjusted EPS  from continuing operations to $7.00 to $7.30 from $6.80 to $7.30

ST. PAUL, Minn. , July 26, 2024 /PRNewswire/ -- 3M (NYSE: MMM) today reported second-quarter results.

"We delivered another strong quarter with adjusted earnings growth up double-digits and robust cash generation. I want to thank 3M employees for their exceptional execution, which we expect to continue in the second half of the year," said William Brown, 3M Chief Executive Officer. "As I look ahead, I am focused on three priorities: driving sustained organic revenue growth, increasing operational performance, and effectively deploying capital. I have long admired 3M's track record of innovation and am excited to be leading this great company and by the opportunities ahead."

Second -Quarter Highlights:











GAAP EPS from continuing operations (GAAP EPS)


$          2.17


$      (12.94)





Special items:









Net costs for significant litigation


0.44


14.43





(Increase) decrease in value of Solventum ownership


(2.00)






Pension risk transfer charge


1.09






Other special items, net


0.23


(0.10)





Adjusted EPS from continuing operations (Adjusted EPS)


$          1.93


$          1.39














Memo:









GAAP operating income margin


20.3 %


(148.9) %





Adjusted operating income margin


21.6 %


17.2 %


  • GAAP EPS of $2.17 and operating margin of 20.3%.
  • Adjusted EPS of $1.93, up 39% year-on-year.
  • Adjusted operating income margin of 21.6%, an increase of 4.4 percentage points year-on-year.











$6,255


$6,019













Total sales


(0.5) %


1.1 %





Components of sales change:









Organic sales


(0.3) %


1.2 %





Acquisitions/divestitures


1.2 %


1.3 %





Translation


(1.4) %


(1.4) %





Adjusted sales excludes manufactured PFAS products.





Above adjusted organic sales increase includes a 120 basis point headwind from product portfolio initiatives and exit
of certain small countries.


  • Sales of $6.3 billion, down 0.5% year-on-year, with organic sales down 0.3% year-on-year.
  • Adjusted sales of $6.0 billion, up 1.1% year-on-year with adjusted organic sales up 1.2% year-on-year.
  • Operating cash flow of $1.0 billion; adjusted free cash flow of $1.2 billion.
  • 3M returned $786 million to shareholders via dividends and share repurchases.

This document includes reference to certain non-GAAP measures. See the "Supplemental Financial Information Non-GAAP Measures" section for applicable information.

Updated Full-Year 2024 Earnings Outlook

3M updated its full-year adjusted earnings expectations given the company's strong operational execution in the first half of the year. The 2024 earnings outlook below reflects the continuing operations of 3M.


















Adjusted total sales growth


(0.25%) to +1.75%


(0.25%) to +1.75%






Adjusted organic sales growth


flat to +2%


flat to +2%






Adjusted EPS


$6.80 to $7.30


$7.00 to $7.30


As further discussed at  within the "Supplemental Financial Information Non-GAAP Measures" sections, 3M cannot, without unreasonable

 effort, forecast certain items required to develop meaningful comparable GAAP financial measures and, therefore, does not provide them on a

 forward-looking basis reflecting these items.

Conference Call

3M will conduct an investor teleconference at 9 a.m. EDT (8 a.m. CDT) today. Investors can access this conference via the following:

  • Live webcast at https://investors.3M.com  
  • Webcast replay at https://investors.3m.com/financials/quarterly-earnings  

Consolidated Financial Statements and Supplemental Financial Information Non-GAAP Measures

View the Financial Statement Information on 3M's website:  https://investors.3m.com/financials/quarterly-earnings

Forward-Looking Statements

This news release contains forward-looking statements. You can identify these statements by the use of words such as "plan," "expect," "aim," "believe," "project," "target," "anticipate," "intend," "estimate," "will," "should," "could," "would," "forecast" and other words and terms of similar meaning. Forward-looking statements are based on certain assumptions and expectations of future events and trends that are subject to risks and uncertainties. Actual future results and trends may differ materially from historical results or those reflected in any such forward-looking statements depending on a variety of factors. Among the factors that could cause actual results to differ materially are the following: (1) worldwide economic, political, regulatory, international trade, geopolitical, capital markets and other external conditions and other factors beyond the Company's control, including inflation, recession, military conflicts, and natural and other disasters or climate change affecting the operations of the Company or its customers and suppliers; (2) foreign currency exchange rates and fluctuations in those rates; (3) liabilities and the outcome of contingencies related to certain fluorochemicals; known as "PFAS," including liabilities related to claims, lawsuits, and government regulatory proceedings concerning various PFAS-related products and chemistries, as well as risks related to the Company's plans to exit PFAS manufacturing and discontinue use of PFAS across its product portfolio; (4) risks related to the class-action settlement to resolve claims by public water suppliers in the United States regarding PFAS; (5) legal proceedings, including significant developments that could occur in the legal and regulatory proceedings described in the Company's reports on Form 10-K, 10-Q and 8-K (the "Reports"); (6) competitive conditions and customer preferences; (7) the timing and market acceptance of new product and service offerings; (8) the availability and cost of purchased components, compounds, raw materials and energy due to shortages, increased demand and wages, supply chain interruptions, or natural or other disasters; (9) unanticipated problems or delays with the phased implementation of a global enterprise resource planning system, or security breaches and other disruptions to the Company's information technology infrastructure; (10) the impact of acquisitions, strategic alliances, divestitures, and other strategic events resulting from portfolio management actions and other evolving business strategies; (11) operational execution, including the extent to which the Company can realize the benefits of planned productivity improvements, as well as the impact of organizational restructuring activities; (12) financial market risks that may affect the Company's funding obligations under defined benefit pension and postretirement plans; (13) the Company's credit ratings and its cost of capital; (14) tax-related external conditions, including changes in tax rates, laws or regulations; (15) matters relating to the spin-off of the Company's Health Care business, including the risk that the expected benefits will not be realized; the risk that the costs or dis-synergies will exceed the anticipated amounts; potential business disruption; the diversion of management time; the impact of the transaction on the Company's ability to retain talent; potential impacts on the Company's relationships with its customers, suppliers, employees, regulators and other counterparties; the ability to realize the desired tax treatment; the risk that any consents or approvals required will not be obtained; risks under the agreements and obligations entered into in connection with the spin-off, and (16) matters relating to Combat Arms Earplugs ("CAE"), including those related to, the August 2023 settlement that is intended to resolve, to the fullest extent possible, all litigation and alleged claims involving the CAE sold or manufactured by the Company's subsidiary Aearo Technologies and certain of its affiliates and/or the Company. A further description of these factors is located in the Reports under "Cautionary Note Concerning Factors That May Affect Future Results" and "Risk Factors" in Part I, Items 1 and 1A (Annual Report) and in Part I, Item 2 and Part II, Item 1A (Quarterly Reports). Changes in such assumptions or factors could produce significantly different results. The Company assumes no obligation to update any forward-looking statements discussed herein as a result of new information or future events or developments.

3M (NYSE: MMM) believes science helps create a brighter world for everyone. By unlocking the power of people, ideas and science to reimagine what's possible, our global team uniquely addresses the opportunities and challenges of our customers, communities, and planet. Learn how we're working to improve lives and make what's next at 3M.com/news.

Please note that the company announces material financial, business and operational information using the 3M investor relations website, SEC filings, press releases, public conference calls and webcasts. The company also uses the 3M News Center and social media to communicate with our customers and the public about the company, products and services and other matters. It is possible that the information 3M posts on the News Center and social media could be deemed to be material information. Therefore, the company encourages investors, the media and others interested in 3M to review the information posted on 3M's news center and the social media channels such as @3M or @3MNews.

Contacts 3M Investor Contacts: Bruce Jermeland, 651-733-1807 or Diane Farrow, 612-202-2449 or Eric Herron, 651-233-0043 Media Contact: Sean Lynch, [email protected]

3M (PRNewsfoto/3M)

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SOURCE 3M Company

Released July 26, 2024

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News Details

Wesbanco, inc. announces transformative merger with premier financial corp..

Creates a community-focused, regional financial services partner with $27+ billion in assets

Announces $200 million in capital commitments in support of the merger

WHEELING, W.Va. , July 26, 2024 /PRNewswire/ -- WesBanco, Inc. ("WesBanco") (NASDAQ: WSBC) and Premier Financial Corp. ("Premier") (NASDAQ: PFC) jointly announced today that they have executed a definitive Agreement and Plan of Merger ("Agreement") providing for the merger of Premier with and into WesBanco. Jeff Jackson, President and Chief Executive Officer of WesBanco, and Gary Small, President and Chief Executive Officer of Premier, made the joint announcement.

WesBanco Logo (PRNewsfoto/WesBanco, Inc.)

Under the terms of the Agreement, which has been unanimously approved by the board of directors of both companies, WesBanco will exchange shares of its common stock for all of the outstanding shares of Premier common stock, in an all-stock transaction. Premier shareholders will be entitled to receive 0.80 of a share of WesBanco common stock for each share of Premier common stock they own upon the effective time of the merger, for aggregate merger consideration valued at approximately $959 million, or $26.66 per share, based on WesBanco's closing stock price of $33.32 as of July 24, 2024. The transaction values Premier at a price to June 30, 2024 tangible book value per share of 142% and a price to mean analyst estimated 2024 earnings per share of 12.9 times. The merger is expected to qualify as a tax-free reorganization.

WesBanco also announced today that it has entered into subscription agreements with investors to raise capital to support the merger, led by a $125 million investment from Wellington Management. Additional investors include Glendon Capital Management LP and Klaros Capital. In aggregate, $200 million of WesBanco common stock will be issued. The capital raise is expected to close on August 1, 2024. The proceeds of the capital raise are expected to support the pro forma bank's balance sheet and regulatory capital ratios.

Upon completion of the merger, the shares issued to Premier shareholders are expected to comprise 30% of the outstanding shares of the combined company, the shares issued in the capital raise are expected to represent 8% of the combined company, and 62% of the outstanding shares of the combined company are expected to be held by legacy WesBanco shareholders.

Jeff Jackson, President and Chief Executive Officer of WesBanco, stated, "Today is an exciting day in WesBanco's 155-year history as we announce our proposed merger with Premier and mark another milestone in our long-term growth strategy. This transformative merger will bring together two high-caliber institutions to create a community-focused, regional financial services partner strongly positioned to serve the unique needs of both our new and legacy communities. We are pleased to welcome Premier's customers and employees to the WesBanco family and look forward to delivering exceptional customer experiences to our newest markets through a broader offering of banking and wealth management services. WesBanco has built an outstanding reputation for soundness, profitability, customer service, employer of choice and community development, as evidenced by multiple recent national accolades. We look forward to extending our legacy through this merger and bringing even greater value to our customers, teams, communities and shareholders."

With highly compatible cultures and business models, the proposed merger will create a regional financial services institution with approximately $27 billion in assets, significant economies of scale, and strong pro forma profitability metrics. With complementary and contiguous geographic footprints, the combined company would be the 8 th largest bank in Ohio, based on deposit market share, have increased presence in Indiana, and serve customers in nine states.

Excluding certain merger-related charges and transaction related provision for credit losses, the transaction, with cost savings fully phased in, is anticipated to be more than 40% accretive to 2025 earnings. Estimated tangible book value dilution at closing of 13% is expected to be earned back in approximately 2.8 years, using the "cross-over" method. The merger is subject to a number of customary conditions, including the approvals of the appropriate regulatory authorities and approvals by the shareholders of both WesBanco and Premier. It is expected that the transaction should be completed during the first quarter of 2025. Upon completion of the merger, four members of Premier's current Board of Directors will be appointed to WesBanco's Board of Directors.

"The combination of WesBanco and Premier makes for an excellent strategic fit. Both organizations value community level banking, are well aligned from a culture perspective, and are focused on performance," said Gary Small, President and Chief Executive Officer of Premier. "The expanded reach of the organization will serve as a catalyst for growth and increased investment in products and services, to the benefit of all stakeholders: customers, associates, shareholders, as well as the communities we serve."

At June 30, 2024, WesBanco had consolidated assets of approximately $18.1 billion, deposits of $13.4 billion, total loans of $12.3 billion, and shareholders' equity of $2.5 billion.

At June 30, 2024, Premier had consolidated assets of approximately $8.8 billion, deposits of $7.2 billion, total loans of $6.8 billion, and shareholders' equity of $1.0 billion.

When the transaction is consummated, WesBanco will have more than 250 financial centers, as well as loan production offices, across nine states. The transaction will expand WesBanco's franchise by 73 financial centers located primary throughout northern Ohio, as well as in southern Michigan and northeastern Indiana. Officials of both organizations are optimistic that organizing around customer services and product delivery can be accomplished with as little employee disruption as possible.

As a condition to WesBanco's willingness to enter into the Agreement, all of the directors and executive officers of Premier have entered into voting agreements with WesBanco pursuant to which they have agreed to vote their shares in favor of the merger.

Financial advisors involved in the transaction were Raymond James & Associates, Inc., representing WesBanco, and Piper Sandler & Co., representing Premier. Raymond James & Associates, Inc. also served as placement agent on the private placement.

Legal representations in the transaction include Phillips, Gardill, Kaiser & Altmeyer, PLLC and K&L Gates LLP for WesBanco, Nelson Mullins Riley & Scarborough, LLP for Premier, Hunton Andrews Kurth LLP for Raymond James and Schulte Roth & Zabel LLP for Wellington Management.

Forward-Looking Statements

The statements in this press release that are not historical facts, in particular the statements with respect to the expected timing of and benefits of the proposed merger between WesBanco and Premier, the parties' plans, obligations, expectations, and intentions, and the statements with respect to accretion and earn back of tangible book value dilution, constitute forward-looking statements as defined by federal securities laws. Such statements are subject to numerous assumptions, risks, and uncertainties. Actual results could differ materially from those contained or implied by such statements for a variety of factors including: the businesses of WesBanco and Premier may not be integrated successfully or such integration may take longer to accomplish than expected; the expected cost savings and any revenue synergies from the proposed merger may not be fully realized within the expected timeframes; disruption from the proposed merger may make it more difficult to maintain relationships with clients, associates, or suppliers; the required governmental approvals of the proposed merger may not be obtained on the expected terms and schedule; Premier's shareholders and/or WesBanco's shareholders may not approve the proposed merger and the merger agreement, and WesBanco's shareholders may not approve the issuance of shares of WesBanco common stock in the proposed merger; changes in economic conditions; movements in interest rates; competitive pressures on product pricing and services; success and timing of other business strategies; the nature, extent, and timing of governmental actions and reforms; and extended disruption of vital infrastructure; and other factors described in WesBanco's 2023 Annual Report on Form 10-K, Premier's 2023 Annual Report on Form 10-K, and documents subsequently filed by WesBanco and Premier with the Securities and Exchange Commission (SEC). Annualized, pro forma, projected and estimated numbers are used for illustrative purposes only, are not forecasts and may not reflect actual results. All forward-looking statements included herein are based on information available at the time of the release. Neither WesBanco nor Premier assumes any obligation to update any forward-looking statement.

Conference Call Information

WesBanco will host a conference call and webcast to discuss the Agreement and Plan of Merger at 10:00 a.m. ET on July 26, 2024. Interested parties can access the live webcast of the conference call through the Investor Relations section of WesBanco's website, www.wesbanco.com . Participants can also listen to the conference call by dialing 888-347-6607 (domestic), 855-669-9657 (Canada), or 1-412-902-4290 (international), and asking to be joined into the WesBanco call. Please log in or dial in at least 10 minutes prior to the start time to ensure a connection.

Additional Information about the Merger and Where to Find It

In connection with the proposed merger, WesBanco will file with the SEC a Registration Statement on Form S-4 that will include a proxy statement of WesBanco and Premier and a prospectus of WesBanco, as well as other relevant documents concerning the proposed transaction. SHAREHOLDERS OF WESBANCO, SHAREHOLDERS OF PREMIER, AND OTHER INTERESTED PARTIES ARE URGED TO READ THE REGISTRATION STATEMENT AND THE JOINT PROXY STATEMENT/PROSPECTUS REGARDING THE MERGER WHEN IT BECOMES AVAILABLE AND ANY OTHER RELEVANT DOCUMENTS FILED WITH THE SEC, AS WELL AS ANY AMENDMENTS OR SUPPLEMENTS TO THOSE DOCUMENTS, BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. The Joint Proxy Statement/Prospectus will be mailed to shareholders of WesBanco and shareholders of Premier prior to the respective shareholder meetings, which have not yet been scheduled. In addition, when the Registration Statement on Form S-4, which will include the Joint Proxy Statements/Prospectus, and other related documents are filed by WesBanco or Premier with the SEC, they may be obtained for free at the SEC's website at http://www.sec.gov , and from either WesBanco's website at https://www.wesbanco.com or Premier's website at https://www.premierfincorp.com/ .

Participants in the Solicitation

WesBanco, Premier, and their respective executive officers and directors may be deemed to be participants in the solicitation of proxies from the shareholders of WesBanco and Premier in connection with the proposed merger. Information about the directors and executive officers of WesBanco is set forth in the proxy statement for WesBanco's 2024 annual meeting of shareholders, as filed with the SEC on March 13, 2024. Information about the directors and executive officers of Premier is set forth in the proxy statement for Premier's 2024 annual meeting of shareholders, as filed with the SEC on March 18, 2024. Information about any other persons who may, under the rules of the SEC, be considered participants in the solicitation of shareholders of WesBanco or Premier in connection with the proposed merger will be included in the Joint Proxy Statement/Prospectus. You can obtain free copies of these documents from the SEC, WesBanco, or Premier using the website information above. This communication does not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.

WESBANCO SHAREHOLDERS AND PREMIER SHAREHOLDERS ARE URGED TO READ THE JOINT PROXY STATEMENT/PROSPECTUS CAREFULLY WHEN IT BECOMES AVAILABLE BEFORE MAKING ANY VOTING OR INVESTMENT DECISIONS WITH RESPECT TO THE PROPOSED MERGER.

About Premier Financial Corp.

Premier Financial Corp. (Nasdaq: PFC), headquartered in Defiance, Ohio, is the holding company for Premier Bank. Premier Bank, headquartered in Youngstown, Ohio, operates 73 branches and nine loan offices in Ohio, Michigan, Indiana and Pennsylvania and also serves clients through a team of wealth professionals dedicated to each community banking branch. For more information, visit Premier's website at www.PremierFinCorp.com .

About WesBanco, Inc.

With over 150 years as a community-focused, regional financial services partner, WesBanco Inc. (NASDAQ: WSBC) and its subsidiaries build lasting prosperity through relationships and solutions that empower our customers for success in their financial journeys. Customers across our eight-state footprint choose WesBanco for the comprehensive range and personalized delivery of our retail and commercial banking solutions, as well as trust, brokerage, wealth management and insurance services, all designed to advance their financial goals. Through the strength of our teams, we leverage large bank capabilities and local focus to help make every community we serve a better place for people and businesses to thrive. Headquartered in Wheeling, West Virginia, WesBanco has $18.1 billion in total assets, with our Trust and Investment Services holding $5.6 billion of assets under management and securities account values (including annuities) of $1.8 billion through our broker/dealer, as of June 30, 2024. Learn more at www.wesbanco.com and follow @WesBanco on Facebook, LinkedIn and Instagram.

Cision

SOURCE WesBanco, Inc.

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H1 and Q2 2024 results

Home  / Investor relations  / H1 and Q2 2024 results

On Thursday 25 July 2024 we announced our H1 and Q2 2024 results. An accompanying webcast for investors and analysts took place at 11:45 UK time.

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  16. Investor Presentation Tips: 11 Steps to Writing an Effective Investor

    Writing an investor presentation is one of the most demanding parts of investor relations. It is where you can easily differentiate success and failure and can achieve or lose credibility. A single investor deck mistake can ruin everything. Follow these investor presentation tips: 11 steps to writing an effective investor deck to build and maintain credibility with investors.

  17. How to Create an Investor Presentation

    A step-by-step guide to making a presentation that investors will love.

  18. Presenting to Investors

    Learn the process for presenting to investors and everything you need to know for it to go smoothly.

  19. 9 ways to perfect your pitch and investor presentation

    Because investors make their decisions in the first thirty seconds of your presentation, start your pitch by telling them everything you are going to tell them. Make sure you cover your offering's market potential; the need for your product or service; the ways in which your business will transform that need into a business opportunity; and your competitive edge.

  20. Free Investor Pitch Deck Template for Fundraising

    Use our startup pitch deck template to make your investor presentation in minutes. Inject your own creativity using our vast library of free icons, photos, illustrations, fonts and more, or keep it simple and clean. Each slide of the sample pitch deck is designed to amplify your startup vision and help you reach your funding goals. Title.

  21. Beyond the pitch deck: Building a strong investor presentation

    Beyond the pitch deck: Building a strong investor presentation. Your pitch deck is one of three key elements of your investor presentation: Your slides — simple, clean and to the point. Notes that you refer to as you make your presentation — either cue cards or the notes feature in PowerPoint or Keynote. A detailed handout to leave behind.

  22. Our Q2 2024 sales and earnings report

    Merck's Q2 2024 results demonstrate strong business momentum and further progress in our diverse pipeline.Our company announced worldwide sales of $16.1 billion, an increase of 7% from Q2 2023. "Our business is demonstrating strong momentum as we exit the first half of the year," said Rob Davis, chairman and chief executive officer.

  23. How To Create A Great Investor Pitch Deck For Startups Seeking ...

    Pitching to investors can be tough, so it's important to nail your presentation. Learn do's and don'ts for an investor pitch deck as well as the most important elements it must include.

  24. Financial Results and Presentations

    Explore our latest results, reports and presentations, along with all the other information you'll need to track our growth and progress.

  25. ZIM to Release Second Quarter 2024 Results on Monday, August 19, 2024

    ZIM Integrated Shipping Services Ltd. (NYSE: ZIM) announced today that the Company will release its second quarter 2024 financial results on Monday, August 19, 2024, before the U.S. financial markets open. Management will host a conference call and webcast (along with a slide presentation) to review the results and provide a corporate update at 8:00 AM ET.

  26. Tonix Pharmaceuticals Announces Poster Presentation at the IASP 2024

    CHATHAM, N.J., July 30, 2024 (GLOBE NEWSWIRE) -- Tonix Pharmaceuticals Holding Corp. (Nasdaq: TNXP) (Tonix or the Company), a fully-integrated biopharmaceutical company with marketed products and a pipeline of development candidates, today announced a poster presentation at the International Association for the Study of Pain (IASP) 2024 World ...

  27. 5 Must-Have Presentation Tips For Pitching To Angel Investors

    To pitch your idea successfully, you must reach investors minds and hearts—you must inspire and engage the room.

  28. 3M Delivers Strong Second-Quarter Results; Company Updates Full-Year

    Please note that the company announces material financial, business and operational information using the 3M investor relations website, SEC filings, press releases, public conference calls and webcasts.

  29. WesBanco, Inc. Announces Transformative Merger with Premier Financial

    WesBanco, Inc. ("WesBanco") (NASDAQ: WSBC) and Premier Financial Corp. ("Premier") (NASDAQ: PFC) jointly announced today that they have executed a definitive Agreement and Plan of Merger ("Agreement") providing for the merger of Premier with and into WesBanco. Jeff Jackson, President and Chief Executive Officer of WesBanco, and Gary Small, President and Chief Executive Officer of Premier, made ...

  30. H1 and Q2 2024 results

    On Thursday 25 July 2024 we announced our H1 and Q2 2024 results. An accompanying webcast for investors and analysts took place at 11:45 UK time.