best marketing resume examples

Build my resume

Build a better resume in minutes
Resume examples
2,000+ examples that work in 2024
Resume templates
Free templates for all levels
Cover letters
Cover letter generator
It's like magic, we promise
Cover letter examples
Free downloads in Word & Docs

16 Best Marketing Resume Examples for 2024

Entry-Level Marketing

Best for candidates with 3+ years of experience.

With your job experience and a stunning resume layout, recruiters will be ready to give your application the official stamp of approval.

Resume Builder

Like this template? Customize this resume and make it your own with the help of our Al-powered suggestions, accent colors, and modern fonts.

Marketing Resume
Marketing Resumes by Experience
Marketing Resumes by Role

Writing Your Marketing Resume

Marketing resume faqs.

You can construct a multi-step campaign to convert a new prospect into a customer, create Instagram ad campaigns to sell water to a fish, and build an organic traffic engine to drastically increase brand awareness.

While you’re a great marketer, you shouldn’t also be expected to be great at writing a marketing cover letter or building a resume . We’ve pored over thousands of marketing resumes to discover what works and what doesn’t, to help you get an interview for your next marketing job.

We’ve distilled our findings into 16 marketing resume samples and an extensive resume guide that has helped marketers get interviews at companies like Stripe and Facebook in 2024 . Use these examples and our top resume tips to get an interview (and a job) faster than ever!

Marketing Resume Example

or download as PDF

Why this resume works

The best way to do this is by utilizing bullet points in your skills and work experience sections.
The details of how you exactly directed the launch of a new campaign may not fit in your resume, but they’ll be a perfect addition when you create a cover letter .
The best way to do this is by using the reverse-chronological resume format to demonstrate your most recent positions and how you’ve grown from role to role.

Marketing Student Resume

Did you harness tools like Zoom for diversity sessions or engage in panel discussions during a workshop? Or maybe during a community volunteering stint, you rallied local residents, demonstrating remarkable people skills handy in the marketing department. Such is the cocktail of experiences that tantalize potential employers to pick an entry-level candidate for their team.

Marketing Intern Resume

Integrate examples of how you’ve used marketing tools like Sprout Social or SEMrush to drive brand awareness. It’ll legitimize your personal experience and strengthen your candidate profile.

Entry-Level Marketing Resume

For example, consider including relevant courses from college in a separate section.
You can also add a resume objective to exhibit your skills, years of experience, and qualifications.
Use metrics to demonstrate how you’ve increased website traffic, saved reporting hours, reduced costs per lead, or improved conversion rates.

Marketing Assistant Resume

You can still make your marketing assistant resume look desirable by including internships and relevant college courses.
If you don’t have relevant experience, you can still highlight transferable skills from other jobs.
For example, if you worked as a server, you can highlight essential marketing assistant skills like time management, organization, collaboration, sales principles, and consumer behavior.
An objective lets employers know what skills and qualities make you right for the job (in less than four sentences, no less!). Don’t hesitate to mention what you hope to bring to the table at your future place of employment!

Senior Marketing Resume

Pick three of your most recent and relevant positions with four bullet points each.
List six to 10 skills in your skills section, with a mix of hard and soft skills.
If you’re feeling stuck about what to include, look up resume examples to get inspiration and help you format your content. You can also use a resume builder to make adding metrics, action verbs, and optional sections easier.

VP Marketing Resume

Divide your VP marketing resume’s work history into three distinct sections, each dedicated to role you held in a particular company. Then, highlight your duties and quantified achievements for each position in, say 4 bullet points, and complement it with a section detailing the company name, location, and term of office. See that? It’s a piece of cake!

Chief Marketing Officer Resume

Kick off by spicing up your chief marketing officer resume’s header with a vibrant color (a bright shade like orange could do). Then, lay your work experiences bare in snappy bullet points brimming with metrics and complemented by a larger font for the section subheadings. As for the side column, that’s prime real estate for your contact info, educational background, and a highlight of your skills, keeping it all within a single page.

Creative Marketing Resume

Before you send your resume, double-check that you’ve included your email address and a phone number that you actually answer (not the one that’s perpetually silent or sends callers to voicemail). And for the grand finale, pop in a hyperlink to your LinkedIn profile to add another layer to your professional world.

Influencer Marketing Resume

Achievements such as – 44% increase in social media engagement, 7.8K increase in weekly referral traffic, 4% increase in ROI over a quarter, and more – are what potential employers will be excited to see in your influencer marketing resume.

Marketing Coordinator Resume

Good marketing skills include paid ads, Google Analytics, Salesforce, MS Suite, and organization.
Hiring managers use applicant tracking systems (ATS for short) to weed through potential employees. The ATS scans resumes for skills and keywords the employer has marked as important; you’re more likely to get an interview if you have those skills and keywords.
As a marketing coordinator, you can include quantifiers like company profit, ROI, team sizes, media campaign success, increases in website traffic, etc.

Marketing Associate Resume

Use a resume checker or spellcheck system to scan for typos, grammar errors, and punctuation mistakes so you can hand in your resume without worrying.
Ensure you make it through ATS by including specific marketing keywords, like “Salesforce,” “paid ads,” and “communication.” Always check your resume against the job description to ensure you’re hitting the mark.

Growth Marketing Manager Resume

There are many options to choose from, including business objectives like revenue, sales, and customer growth, or marketing-specific outcomes like retention, website traffic, social media, and digital marketing.
Using a resume template is a great way to structure and format your content, but if you’re strapped for time, you can use a resume outline and add your own stylistic elements as you see fit.

Content Marketing Specialist Resume

The best way to demonstrate your abilities is by giving hard numbers to quantify your content production. Good examples include:
How many posts or blogs you’ve written
How much your efforts improved conversion rates, engagement, or other social media KPIs
How many new customers your business gained through your efforts
Always use the job description to guide what you write; don’t copy the skills and requirements word for word, but do include what you feel is honest.

Communications & Marketing Specialist Resume

Luckily, there are a series of resume tips and tricks you can follow, starting with maximizing your contact header and skipping extraneous content (like a profile picture and extra pages).
Marketing campaigns, customer surveys, and targeted emails are all things that demonstrate your knowledge of marketing strategies.

Marketing Specialist Resume

Wharton is a top business school, and you’ll be more likely to secure an interview if recruiters see that you’ve learned from the best.

Related resume guides

Business Development
Digital Marketing
Marketing Manager
Business Owner

Three peers review job application materials on laptop and tablet

When it comes to writing your resume, remember your primary goal: getting an interview. We’ve written this guide to help you achieve that mission and eventually, get the job.

However, marketers have a wide range of skills and responsibilities, so it can be tough to figure out what to include and what to leave out.

To write a great resume, you need to ensure you’ve done these three things:

Formatted your resume properly
Included all the sections a hiring manager is looking for
Talked about your skills/experience in the right way

To achieve that end, we’ll go over the following information:

Marketing resume formatting tips
Quantifying the impact of your work experience
The skills to include in your “skills” section
Customizing your marketing resume for each role you apply to
The lowdown on your resume objective
Mentioning your education and certifications

How to format your marketing resume

When it comes to formatting your resume, there are a few rules you should follow:

Keep it to one page. Your resume should be your highlight reel, not an autobiography.
Opt for a simple format. This is not the place to use seven fonts and fifteen colors to highlight your creativity.
Don’t give the hiring manager a trivial reason to put you in the “no” pile. Avoid any spelling or grammar errors at all costs!
Keep your work experience to short, self-contained bullet points. This makes your resume much more readable.
Only include a resume objective or resume summary if you can customize it for each role you apply to. Real estate is valuable on your resume, so don’t waste it.

Talking about your marketing work experience

This is going to be the single biggest factor when the hiring manager is deciding to give you an interview or not. Think of it as the entree at a several-course dinner; it should take up the most space on your resume.

Focus on the quantifiable, tangible impacts of the marketing projects you’ve worked on in the past. Hiring managers want to be sure the candidates they interview will positively influence their business.

Think about it: would you keep running a paid ad if you had no idea whether it was working or not? Of course not!

Consider these two work experiences. They’re describing the same person in the same job, but one utilizes numbers to describe their impact, while the other doesn’t.

Which do you think is more convincing?

RIGHT – use numbers to describe your impact

Financial Services Company August 2016 – May 2018, New York NY Marketer

Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters, resulting in new leads that generated $11M in 2017
Built a robust brand awareness campaign through conferences and speaking engagements, increasing inbound leads by 6 8% per year
Led the implementation of real-time reporting on marketing expenditures to adjust bid strategy, improving ROI by 31%
Exceeded growth targets every quarter by 19% on average

WRONG – avoid vague statements of impact

Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters, resulting in new leads
Built a robust brand awareness campaign through conferences and speaking engagements, leading to an increase in inbound leads
Led the implementation of real-time reporting on marketing expenditures to adjust bid strategy, leading to ROI improvement
Exceeded growth targets every quarter

Which do you think performed better? The reality is, numbers speak louder than words. Numbers also help hiring managers read your resume faster, which is essential when you’re likely competing with 50+ other applicants.

You can quantify your marketing impact in a wide range of ways. Here are some examples for to help inspire you:

Ways to quantify your impact as a marketer

Example: Identified keyword opportunities and created content to generate 21,000 organic users and 432 new leads monthly
Example: Launched an email campaign to notify power users of under-utilized features, resulting in $411,000 in incremental revenue
Example: Built a culture of A/B testing to improve the lifetime conversion rate of a campaign by 78%
Example: Identified poorly performing external vendors and reduced costs by $110,000 annually while exceeding revenue targets
Example: Created ads for each customer segment, resulting in an ROI improvement of 19% relative to generalized ad campaigns
Example: Beat quarterly revenue targets by an average of 6% each quarter for the last year and a half

There’s no better way to convince a hiring manager that you deserve an interview than by demonstrating you’ve had a significant, measurable impact in your past marketing roles.

Showcase your marketing skills

The hiring process is a mystery, but it doesn’t have to be! Here’s what you need to know about the hiring process after you’ve submitted your resume:

Companies use an Automated Tracking System (ATS) to filter out resumes based on certain keywords.
The hiring manager or HR manager reviews your resume and determines whether you get an initial interview or not.

But how can you be sure you’ll get past this filter? Simple: include the relevant skills that are mentioned in the marketing job description , of course!

In your resume’s skills section , try to include at least 90 percent technical skills if you can. ATS filters don’t screen for soft skills like “communication” or “leadership.” Hiring managers like to see soft skills, but to pass the ATS, you will need primarily hard skills.

So what skills should you include? We’ve compiled a list of useful marketing skills that you can include on your resume. Remember, only include skills you’d be comfortable explaining in an interview .

Skills to include on your marketing resume

CRM: Salesforce, Microsoft Dynamics, Pipedrive, HubSpot
Web Analytics: Adobe Analytics, Mixpanel, Heap, Google Analytics
General Office Administration Tools: Google Sheets/Docs/Slides, Microsoft Excel/Word/PowerPoint
Optimization: customer segmentation, attribution modeling, A/B testing
Paid Ads: AdWords, LinkedIn, Google Display Network, Facebook
Social Media: Instagram, Facebook, LinkedIn, Twitter
Email Marketing: ConvertKit, Drip, Mailchimp
SEO: keyword research, backlink building, content creation
Direct Mail

The skills you include on your resume should vary based on the kind of job you’re seeking. For example, if you’re applying for an organic marketing role, then you’ll expand on your SEO skillset instead of your social media skillset.

For marketers, it’s much more important to be an expert in a few skills than have knowledge of a lot of skills.

A hiring manager would be skeptical of a digital marketer who claims to be an expert in paid ads, social media, SEO, and email marketing. Rather, it’s better to position yourself as an expert in one or two of those areas.

Tailoring your resume for each marketing role

Because “marketing” is such a broad term, you’re much more likely to get an interview if you tailor your resume for each job to which you apply.

Tailoring your resume tells hiring managers that you’re detail-oriented and committed to the company. Remember, you’ll be competing with many other marketers for the role, so take advantage of any opportunity you can to impress the hiring manager.

Start customizing your marketing resume by following these steps:

Read the job description thoroughly. As you read it, think of any past experience you’ve held that matches what you’re reading.
On the first draft of your resume, list any work experience you have that is related to the role. Include the skills they’re looking for and specific responsibilities.

Let’s walk through a concrete example.

Let’s say the company Qapital is hiring a senior performance marketer. Here are the job responsibilities:

Example marketing job responsibilities

About the Role

As a Senior Performance Marketer, you will help to ensure that our investments in marketing pay off in the form of user and revenue growth. Reporting directly to the Chief Marketing Officer, you will:

Own all paid performance marketing channels and serve as a day-to-day steward of the budget.
Manage acquisition strategy and execution for paid media across channels. Continuously improve performance through detailed optimization to meet aggressive campaign goals and objectives.
Build and maintain a test-and-learn culture to determine the most effective channels.
Source and manage media agencies, performance marketing agencies, and other external performance marketing partners.
Work collaboratively to create and test messaging and creatives for multiple audiences and engagements/channels.
Partner closely with media agencies to align on goals, and drive the strategy to get there.
Devise innovative ways to drive subscriptions and KPIs. Create a testing agenda for new digital platforms and creatives.
Partner with Analytics, Design, and agencies to track and report acquisition performance.
Own budget tracking and forecasting across channels.

Essentially, they’re looking for someone to take ownership of overpaid media and all the responsibilities that come with it, from budgeting to measuring performance. The highlighted keywords and concepts are those you might be able to incorporate into your resume.

Here’s what your resume might look like if you were applying for this particular role:

Example – customizing your work experience for a given role

Onboarded and monitored media agency partners, saving $250,000 by ending contracts with the least-performing partners while hitting revenue targets
Led forecasting, budgeting, tracking, and reporting for all paid acquisitions, resulting in new leads that generated $17M in 2017
Fostered a culture of testing and learning by encouraging constant optimization of ad strategy, increasing conversation rates by 87%
Exceeded growth targets every quarter by 24% on average

As you can see, the work experience has been adjusted to closely match what Qapital wants from their new hire. Doing this will ensure you get past both the initial ATS scan and the hiring manager’s inspection.

Your marketing resume objective

Most of the time, you won’t need an objective, but it can be a useful tool for an entry-level candidate. (If you’re a senior-level candidate with at least 10 years of experience, use a resume summary instead.) But what exactly is an objective?

A resume objective expresses your specific interest in the marketing role you’re applying to while highlighting your skills and goals for your future job.

Since your resume is limited on space, you need to should scrutinize everything you include. Our rule of thumb: unless you’re going to customize your resume objective for each role you apply to, leave it out entirely. You want the first thing hiring managers read to be something that significantly improves your chances of getting an interview.

Which of these resume objectives would you prefer as a hiring manager?

WRONG – uninformative resume objective

“Looking to leverage my experience with social media marketing to help grow a customer-centric technology product”

This candidate didn’t bother to customize the resume objective for the specific role. Compare that to this resume objective:

RIGHT – tailored resume objective

“Looking to leverage my experience with paid customer acquisition in new markets to further Stripe’s mission of making payments accessible to businesses of all sizes as they expand into South America.”

This resume objective clearly demonstrates how the candidate has researched both the role and the company. More than that, they succinctly stated why they’re a great fit for the role. This is the kind of resume objective that’s worth including!

Education and certifications

While your education section doesn’t need to be huge, you still need to include it. List the school you went to and the degree(s) you obtained while there.

If you’re an entry-level candidate or have only a few years of experience, you can include relevant courses and your GPA (if it’s higher than 3.2). However, for more senior-level marketers, your education section should only have the school you went to (and where it was located), the years you were there, and the degree you earned.

Job seeker reviews qualifications and accomplishments to build job application for next role

Get ahead of other job applicants by quantifying your marketing impact on your resume. Can you quantify generated leads in a month, revenue gained from a social media campaign, improved performance from A/B testing, etc.? It’s okay if you can only give an estimate, but seeing numbers on the page not only helps solidify your impact, but they also disrupt the flow of text—meaning the hiring manager reviewing your resume is forced to slow down and look a little closer!

There are so many marketing positions out there, so it’s important to only include skills that are relevant to the job you’re applying for (and, of course, relevant to the skills you honestly have). As a marketing analyst, skills that could make sense for your resume include CRM, A/B testing, social media ads, and SEO strategies. On the other hand, skills for a marketing specialist might be branding, digital and print copywriting, email marketing, and Microsoft and Google Suite.

If you decide to include an objective (you probably don’t need it!), the secret sauce in writing a good one is tailoring it to the company and making it clear why you’re the right fit to meet that company’s challenges or needs addressed in its job description. Here’s an example that hits the mark: Adept and high-speed thinker with 2 years of marketing internship experience and 3 years in office operations. Eager to demonstrate skills in crafting paid advertisements and executing tools, such as Salesforce, MS Suite, and Google Analytics as a marketing assistant at MIXD.

Resume Writing
Resume Examples
Cover Letter
Remote Work
Famous Resumes
Try Kickresume

20 Real Marketing Resume Examples That Got People Hired at Nike, Google or Yamaha

Klara Cervenanska ,
Updated July 11, 2024 9 min read

Want to work with leading global brands on their marketing strategies? You’ve come to the right place. We’ve put together 20 real marketing resume examples by real people who got hired by the world’s top companies.

We took a close look at these resume examples and explored what it is exactly that made them stand out and be successful.

We found that crafting a killer marketing resume boils down to two main aspects: content and design .

Content. Your content should align with the job description and highlight your skills , achievements , and experiences .
Design. In the same way that smart design can highlight key aspects in marketing, a clean, organized resume layout can guide your reader's attention to crucial elements.

Our real marketing resume samples will help you see the impact of the form and content going hand in hand. In the end, they got people hired at Google , Nike , Yamaha , L'Oréal , or even at the Government of Canada!

Disclaimer: These marketing resume examples were published with the consent of their creators. They were made using Kickresume’s templates . The resumes were anonymized, that is unless their author specified that they wanted their real name and information made public.

Not a fan of resume writing?

Create your resume with AI in seconds thanks to our GPT-4 powered writer.

1. Nike: Retail Brand Specialist Resume Example

Nike is a global, trend setting brand. Hence, if you want to become one of the company’s marketing specialists, you need to show that you know where you’re heading too.

This marketing resume example shows a young individual with a visual taste that matches the company’s energy . You don’t even need to speak Swedish to see the features that make this resume readable.

Moreover, look at the balance between paragraphs and bullet points and how they convey the message in a different way. Bullet points talk about Sienna’s key tasks, each line being introduced by a powerful action verb . The short paragraphs in italics, on the other hand, contain Sienna’s first person narrative of challenges and professional achievements.

Retail Brand Specialist at Nike

This resume sample was contributed by a real person who got hired with Kickresume’s help.

To see the full, two-page version of the resume, click directly on the image.

2. Google: Team Leader Resume Example

First, the length of this resume is fairly impressive. But hey, it’s no fluff — only relevant work experience. However, it might surprise you that older jobs are lacking a description. Why is that?

If you have a long story to tell, remember to focus on the 3-4 most recent jobs you had. Likely, hiring managers won’t be very keen on reading an extensive chronicle of your whole professional life.

Also, there’s simply no better way of demonstrating your achievements than with numbers. Notice how numbers appear throughout the whole marketing resume wherever possible. Therefore, if you can quantify your career, do it. Google likes it.

Team Leader at Google

3. sheraton: marketing manager resume example.

The following marketing manager resume boasts an especially powerful marketing professional summary section . It includes the most important pieces of information in just four sentences. Nothing unnecessary or non-relevant.

The comprehensive summary helps you prioritize information you want the hiring manager to see first. This is ideal for someone looking for high-paying marketing jobs . For Aisha Hakim, this meant highlighting her extensive experience and admirable linguistic skills.

Furthermore, she also included marketing awards. This is a smart move that got her hired at such a multicultural company as Sheraton.

Marketing Manager at Sheraton

4 . yamaha: e-commerce executive resume example.

The marketing resume of Juliam won’t tell us what he looks like, but we know he scored a cool job at Yamaha. If you want to learn more about the inclusion of your photo on your resume , check our article Should You Put Your Picture on Your Resume?

Besides the photo, what makes this one so special? See how the bullet points govern the structure of the resume and list the key responsibilities under each position. Also, notice how the visually dominant labels help the hiring managers see the chronology in the experience and education sections. A smooth journey, so to say.

E-commerce Executive at Yamaha

5 . hummingbird: marketing director resume sample.

If you’re applying for a senior marketing position, you can get away with a wordier resume . The point is to describe your wealth of experience in a enough detailed manner.

The marketing director resume below has a detailed marketing professional summary and includes all the necessary information: a professional title, years of experience in the field and key marketing skills. In the work experience descriptions, Meghan focuses on job duties and also lists key achievements — context plus impact.

Still, this resume could benefit from a clearer structure. Although it’s divided into several resume sections , its structure within these sections leaves much to be desired. Remember that nobody likes reading walls of text. When writing your own marketing director resume, try to use bullet points. They make your resume nice and easier to read.

Marketing Director at Hummingbird

6. philips: marketing management intern resume sample.

Students and fresh graduates often lack experience but exude passion for what they want to do. To write a good marketing internship resume, you need to describe yourself as a motivated and enthusiastic individual. So, what’s the secret of Dennis Bondarev’s resume that got him hired at Philips?

The lesson is — build your resume on your strengths points, not weaknesses. Focus on your soft skills, highlight your education and show off the certificates that you’ve earned so far. Then, just watch your experience grow with every internship you get.

Marketing Management Intern at Philips

7. planetromeo: social media officer resume example.

Marketing is tied closely with the company’s philosophy and its objectives. Consequently, it’s the social media officer who is responsible for shaping the voice of the company in the online world.

The introductory paragraph of Joseph’s resume conveys a clear message: “I share your values and vision, and we will work towards a common goal.” Don’t shy away from including details from your personal life if it has something to do with the position you’re applying to. After all, it’s stories we live, not dry facts.

Social Media Officer at Planetromeo

8. hyatt-regency: marketing communications manager resume sample.

See how the clean layout and logical structure makes the resume easy to read. The bullet point is not the only tool for listing individual tasks in your Work experience section. Instead of bullet points and commas, you can come up with something more creative like vertical lines to divide your keywords .

Marketing Communications Manager at Hyatt-Regency

9. l'oréal: marketing manager resume example.

Being able to present yourself is one of the key skills the hiring managers seek. If they can see that you have a knack for the art of presentation, they’ll instantly recognise your potential.

Marketing is all about customers’ eyes. The bullet points introduce key responsibilities in short phrases and give the resume sample a powerful visual element. One may argue the icons for the job seeker’s hobbies are redundant, but they'll for sure catch the reader’s attention.

Another thing that makes this marketing resume great is mentioning notable clients such as Kinder Chocolate . And, of course, including relevant marketing certifications.

Marketing Manager at L'Oréal

10. hard rock cafe: copywriter resume example.

The position of copywriter at Hard Rock Cafe asks for something eccentric, and that’s exactly what this marketing CV stands for. It’s bold and creative , uses bright colors and an unusual font type.

Unless you step into the realm of Comic Sans, there’s a high chance you can pick an original typeface that the hiring manager will appreciate. Use it for the headlines, but keep the body text clean by using one of the standard fonts like Verdana, Arial or Times New Roman.

Another thing that makes this copywriter resume special is mentioning notable sites and publications that Nora wrote for. She even added a link to her copywriting portfolio which is a great way to show off your work.

Last but not least, one of the smart ways to demonstrate that you are skilled in communication is including your social media accounts too. But don’t forget to clean up your social media presence first!

Copywriter at Hard Rock Cafe

11. american eagle: marketing and brand manager resume example.

As a brand ambassador manager, you’ll be required to demonstrate that you know how to lead and work with people . So, that's exactly what Bryant did in his marketing resume. In a few bullet points under the work experience section, he describes how he led consumer research and also a multi-functional team to deliver new product developments.

Moreover, he talks about other notable achievements and backs them up with quantifiable results — not only in the work experience section, but also in education.

To make it even more impactful, you could highlight numbers in bold font so they'll immediately catch the attention of hiring managers.

Marketing and Brand Manager at American Eagle

12. government of canada: digital media manager resume example.

Digital marketers should think about promoting themselves digitally . That's exactly what Ariel did by adding a link to her website at the top of her resume (although we had to anonymize it).

But that's not the only thing that makes her digital marketing resume great. For instance, Ariel was on Justin Trudeau’s social media team, being responsible for his official social media accounts. Cool, right?

What’s more, the way she wrote her resume is at least as impressive as her accomplishments. Notice how she always goes straight to the point when describing her past work experiences. You immediately know what her role was and how exactly she contributed to the overall success of her team — because she includes specific data.

She also optimized her resume with digital marketing keywords like “social media, content strategy , UX research, Photoshop” . And both recruiters and ATS systems like that.

Digital Media Manager at Government of Canada

13. harbour space university: sales and marketing cv example.

Gorkem landed an English-speaking job in sales and marketing at a tech hub in Barcelona thanks to his cut-to-the-chase marketing CV. So, if you're a fresh graduate too, your resume should focus mainly on your education and relevant experience.

Just like Gorkem's marketing resume does. Even though he doesn't have marketing work experience yet, he outlines relevant skills like communication, creativity and teamwork. Even more importantly, he included an award section with quantifiable descriptions .

While these accomplishments are linked to his studies and the results are above average, just by including them, the resume appears more professional and he makes an impression of a hard-working and detail-oriented person. And that's exactly what a fresh-graduate's resume needs.

Also, his hobbies section is a breeze of fresh air . Non-generic hobbies like dancing tango and salsa will add a nice touch of personality to your marketing resume.

For those considering university-based marketing roles, there are plenty of university marketing jobs listed by The Times Higher Education that can provide insight and opportunities.

Sales and Marketing at Harbour Space University

14. thermofisher scientific: marketing strategist resume sample.

ThermoFisher is the world leader in serving science. That said, Kyle knew exactly how to catch their attention.

His marketing resume starts with an impressive marketing professional summary where he highlights his job title and experience of working for Fortune 500 companies. He also outlines his expertise in various marketing spheres.

Moreover, his resume is packed with relevant marketing keywords and action verbs . Words like “developed, implemented, managed, executed, established, created” will make your work experience descriptions sound much more impactful!

Marketing Strategist at ThermoFisher

15. big cartel: digital marketing resume sample.

Megi's digital marketing resume is rather short, but 1-2 pages is the ideal length for your marketing resume, especially if you don't have more than 10 years of work experience.

It has a clean structure and enough white space . But even though the resume template is rather simple, Megi still manages to make her marketing resume stand out by using various graphic elements — like mixing two colors, using bullet points, or displaying skill levels with progress bars.

However, when listing her work experiences, she doesn't use a chronological resume format. If you're an experienced professional, we'd recommend to list your work experience chronologically and start with the most recent job. It's the most used resume format and a favorite among recruiters, too.

Digital Marketing at Big Cartel

16. streamworks: media specialist intern resume example.

This marketing resume example cleverly highlights what the student candidate has to offer, making the most of limited work experience .

The projects section is a genius idea. It's a strategic way of demonstrating applied skills and knowledge which makes up for the lack of professional experience. Each project showcases Roman's hands-on engagement in the field of marketing — from branding and digital analytics, to even creating a campaign proposal.

Roman also highlights a broad list of relevant skills such as Adobe software , public speaking, and Google Analytics . He's savvy with tech skills, making him a catch for employers, even as a student.

Media Specialist Intern at Streamworks

17. adidas: sales representative resume example.

This Adidas sales rep resume stands out due to its detailed work experience and an impressive list of extra courses .

In the work experience section, the use of bullet points is spot-on. Each responsibility is neatly summed up, showing his diverse roles. From sales to marketing strategies to market research, it's clear Nick has had a progressive career. It’s like we're watching him grow and evolve professionally.

Additionally, the extra courses section reinforces this growth narrative. Continuous learning is a marker of a dedicated professional, and Nick proves just that. By learning about different areas such as technical and marketing software , Nick positions himself as a versatile candidate.

Sales Representative at Adidas

18. ikea: e-commerce operations manager resume example.

The reason why this resume stands out is its robust skills section and quantified achievements .

In the skills section, language proficiency is showcased in four languages — a valuable asset in the e-commerce industry which operates across different geographies. The IT skills, meanwhile, underline Mary's hard skills. Additionally, the proficiency level is shown for each skill, which is very handy.

What's also impressive is Mary’s achievements section. By quantifying her accomplishments, Mary provides concrete evidence of her capabilities, showing her actions led to significant improvements ( “...reducing instances of online out of stock by 40%” ).

E-commerce Operations Manager at IKEA

19. wind hellas: digital marketer resume example.

The resume summary pulls you right in, painting Nikitas as focused, experienced ( 10+ years in Marketing ), and highly motivated. It signals Nikitas is a go-getter who welcomes challenges.

A glance at his professional experience leaves no doubt about his expertise. With a career spanning over a decade, he's knowledgeable in various marketing fields — from customer experience to CRM operations .

What's even more impressive is his well-organized skills section , divided into 4 categories: Marketing & Communication, Digital Marketing, Systems, and Languages . It makes it easier for recruiters to understand his areas of expertise.

Digital Marketer at WIND Hellas

20. merck: brand marketing manager resume example.

Starting with a keyword-rich profile , this marketing manager nails it with renowned certifications like Google Analytics IQ , Inbound Marketing , Email Marketing , and Content Marketing , instantly showcasing her forte.

The work experience is sprinkled with quantifiable achievements — from acquiring two new locations within eight months to slashing payroll costs by a staggering 30%. This paints a picture of a result-oriented professional, ready to deliver tangible results.

Along with that, the resume also contains a stand-alone certifications section right after experience and before education, which draws attention to this section. These field-relevant certifications boost Antonella's credibility in the sector.

Additionally, Antonella includes a unique Leadership Experience section . Here, roles like General Secretary, Graduate Assistant, and volunteering experiences are smartly highlighted, giving her an edge by showcasing her leadership capabilities and community service.

Brand Marketing Manager at Merck

Want more inspiration? See all marketing resumes in our Resume Examples Library . Or check out resume guides for specific marketing and PR positions:

Resume guides for marketing and PR positions

Marketing Assistant Resume Guide
Digital Marketing Resume Guide
Marketing Manager Resume Guide
Brand Ambassador Manager Resume Guide
Content Manager Resume Guide
Advertising Manager Resume Guide
Events Coordinator Resume Guide
Public Relations Resume Guide

And if you feel like you still need more guidance, check out our ultimate resume guide or download our ebook , completely free of charge.

Tip: If you already have a great LinkedIn profile, there's no need to create a resume from scratch. You can simply turn your LinkedIn profile into a resume in one click. No hassle.

FAQ: Marketing resume

Here are the seven best skills to include in a marketing resume:

1. Influencer marketing 2. Social media marketing 3. Pay Per Click (PPC) 4. SEO and SEM 5. Content creation 7. Data analysis 7. Email marketing

To write a CV for sales and marketing, you should:

1. Start with a strong profile summary including relevant keywords, such as Google Analytics IQ or email marketing certifications. 2. Detail your work experience using bullet points to showcase roles and responsibilities, spanning sales, marketing strategies, and progressive career growth. 3. Quantify achievements to provide concrete proof of capabilities, like surpassing campaign goals, increasing brand reach, or driving customer engagement. 4. Create a separate section for certifications to bolster credibility, showcasing ongoing learning and professional development. 5. Highlight hard skills , such as proficiency in CRM software, social media management, or market research, to emphasize your capabilities. 6. Ensure a clean and visually appealing design , avoiding clutter and using appropriate headings, bullet points, and spacing to enhance readability.

For marketing managers with lots of experience, go for a reversed chronological format . Show your work history in order, starting with the most recent position. It helps highlight your career progression and accomplishments.

If you're new to the game or have limited experience, try a functional resume format . Put your skills and certifications up front to grab attention. Show recruiters what you bring to the table, even without tons of experience.

First and foremost, make sure to use keywords from the job description on your marketing resume. However, in general, here are the best keywords for a marketing resume :

Digital marketing Analytics Brand management Market research Campaign management

Klara graduated from the University of St Andrews in Scotland. After having written resumes for many of her fellow students, she began writing full-time for Kickresume. Klara is our go-to person for all things related to student or 'no experience resumes'. At the same time, she has written some of the most popular resume advice articles on this blog. Her pieces were featured in multiple CNBC articles. When she's not writing, you'll probably find her chasing dogs or people-watching while sipping on a cup of coffee.

Resume analysis: account executive hired by google, 10+ art resume samples: here’s how to turn your creativity into job opportunities, share this article, join our newsletter.

Every month, we’ll send you resume advice, job search tips, career hacks and more in pithy, bite-sized chunks. Sounds good?

• Worked closely with the Creative Director to delegate and assign incoming creative requests.
• Coordinated with multiple external agencies to manage partner customizations and significant request volume.
• Assisted in the management of timelines, gathering and communicating programming information, and the creative review process.
• Supported the team in managing an evolving suite of creative design assets.
• Participated in weekly meetings to maintain an understanding of the financial services and marketing industry landscape.
• Assisted in the development of creative assets and imagery requests.
• Supported the execution of partner marketing campaigns.
• Gained valuable experience in the financial services space.

22 Marketing Resume Examples & Guide for 2024

Your marketing resume must immediately showcase your prowess in creating engaging campaigns. Highlight your ability to analyze market trends and adapt strategies accordingly. Demonstrate your proficiency in both digital and traditional marketing methods. Employers seek candidates who can integrate seamlessly into multi-channel approaches.

All resume examples in this guide

Marketing Intern

Affiliate Marketing

Business Marketing

Content Marketing

Creative Marketing

Ecommerce Marketing

Email Marketing

Event Marketing

Experiential Marketing

Fashion Marketing

Freelance Marketing Consultant

Growth Marketing

Influencer Marketing

Marketing And Sales

Marketing Assistant

Marketing Associate

Marketing Coordinator

Marketing Specialist

Sports Marketing

Telemarketing

Resume guide.

Resume Format

Marketing Resume Experience

Hard & Soft Skills

Certifications and Education

Resume Summary Tips

Additional Resume Sections

Key Takeaways

By Experience

Marketing professionals who are preparing a resume for a new position face some unique challenges that can impact their chances of making a good impression on recruiters and HR managers.

Oftentimes, they focus on the wrong information or forget to document their accomplishments in expanding market reach, increasing ROIs, and other key marketing metrics.

In this guide, we will discuss the common pitfalls and mistakes many marketing professionals make when creating a tailored marketing resume. We use real-world examples to cover necessary information, such as how to:

Create a properly formatted resume that perfectly balances your creative and technical skills along with your business savvy.
Quantify complex metrics, such as ROIs, conversion rates, click-through rates, and other marketing metrics, in a way that everyone can understand.
Demonstrate your connection to the industry through memberships with national organizations and local networking groups.
Highlight relevant advanced training through certifications in various marketing tools.

If this resume guide does not line up with your career plans, we have other relevant guides for you to check out:

Event Marketing resume
Fashion Marketing resume
Sports Marketing resume
Influencer Marketing resume
Email Marketing resume

The first step in creating a marketing resume is to use the proper format, which includes specific sections that recruiters expect to find.

How to format a marketing resume

All resumes, regardless of position, follow a specific document format that everyone must adhere to, especially now that the popularity of applicant tracking systems is on the rise.

Fortunately, this format includes the standard document settings for most word-processing applications. If you are creating a new resume from scratch, you don’t have to worry about margins, line spacing, and font sizes. That being said, there are some choices that you can make in the formatting of your marketing resume.

Enhancv offers free resume templates to get you started. These templates come in a variety of styles, from modern to creative, and include modern fonts such as Exo 2, Lato, Montserrat, Raleway, Rubix, and Volkhov. You can choose a more classic font, like Arial or Times New Roman, but these are outdated and overused, and we are building a more modern resume.

Whatever font you go with, make sure it is a serif or sans-serif font . Using a script or decorative font is not the way to make your resume stand out.

Your resume is divided into small sections where you will detail your:

Title and current contact information
A professional resume statement
Details of past marketing experience
Post-secondary education and any advanced training
A list of technical, business, and creative skills

All of this needs to be done in no more than two pages, which is more than enough, even for marketers with 15+ years of experience. With a little work, you’ll find there is plenty of space to list your experience, education, and marketing skills.

When you are ready to apply for a marketing position, save it as a PDF document (.pdf) . This will preserve the look of your resume no matter what operating system or screen size they are using.

Is your resume good enough?

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

Already have a marketing resume ready to go? Run it through our resume checker to get an in-depth analysis.

Before we begin adding your career details, take a look at the must-have sections and what recruiters want to see from their pool of candidates:

The top sections on a marketing resume:

Profile summary: A brief statement that summarizes your career and includes any profitable sales strategies, increases in profits, or social media saturation.
Core competencies: Include a list of technical, creative, and marketing skills that highlight your unique set of knowledge and marketing abilities.
Professional experience: Detail your past work experience in concise bullet points that quantify marketing metrics and other accomplishments.
Education and certifications: Demonstrate a foundation of knowledge of rudimentary and advanced marketing skills through post-secondary education and industry certifications.
Skills and tools: Detail your experience in a wide range of technical, business, analytical, and creative software and industry tools such as SEO, Mailchimp, Google Analytics, and Salesforce.

When listing the details of your past accomplishments, be sure to include the following:

What recruiters want to see on your resume:

Experience in creating and implementing marketing strategies: The main responsibility of all marketers is to develop content and social media marketing strategies that target specific audiences and prompt them to engage.
Proficiency in digital marketing tools: Experience with Google Analytics, SEO, and lead generation software shows recruiters you can analyze new trends and develop strategies to expand the company's market reach.
Creativity and innovation: Marketing trends are constantly changing, and effective marketers need to come up with creative and innovative solutions to keep their brand or product relevant.
Strong communication skills: Marketing is all about promoting a brand or product, and that requires superb communication and listening skills to engage different audiences and build a connection with each of them.
Analytical skills: Recruiters need to know if their new hires will be able to analyze marketing trends and develop the best strategies based on the data they analyze.

The first section we will work on is the resume experience section, which will include any past marketing or other jobs where you performed the duties of a marketer. Because you want to highlight your most recent experience, you will list all jobs in reverse chronological order .

How to write your marketing resume experience

The resume experience section is where you will list any marketing experience within a specified field. Marketing a popular child’s toy requires a unique marketing approach that is different than how you would market pharmaceuticals or climate change initiatives.

Many marketing experts fail to properly detail their work experience in a way that shows what they bring to the table. Instead of listing accomplishments with quantifiable data, they simply include the job duties and responsibilities. Recruiters are well aware of the requirements for the job. After all, they are the ones who wrote the job post.

Let’s take a look at a real-world marketing resume experience example to give you a visual of what we mean:

• Execute direct email, push, and SMS marketing campaigns
• Create new email templates and user journeys using Salesforce Marketing Cloud
• Develop campaigns that are more personalized to the customer with updated graphics and other features
• Optimize design layout to improve readability on all devices
• Develop weekly reports for staff and executive officers

This resume example reads more like they simply pasted the job details and did nothing to show how well they performed on the job. Don’t do this.

Each job entry should list how you used your skills and knowledge to produce actionable results. “Execute direct email…” should be “Executed direct email…” It is a task you have already performed and should be written in the past tense.

Another common mistake is not listing the industry type or a brief company description. Right now, we have no idea what they are marketing. This example leaves more questions than answers and does not make a good impression.

Let’s see if we can improve it by adding some more details about the company and their performance:

• Executed 200+ direct email, push, and SMS marketing campaigns to existing and new markets, which led to a 20% increase in new customer accounts
• Created 50+ email templates and user journeys using Salesforce Marketing Cloud
• Developed 100+ campaigns using graphics, personalization, and advanced features, such as AI integration and more targeted ads based on customer feedback
• Optimized design and layouts of 10,000+ emails, ensuring user and mobile-friendly capabilities
• Tested 5,000+ emails for quality assurance, which reduced grammatical errors by 39%
• Developed and presented 7+ reports to staff and executive officers every week

That’s much more like it. Notice how, instead of just listing the job duties, they include vital information about the scope of their work and the positive impact they had. This example does a great job of showing:

The effect they had on adding new customers through developing new email marketing campaigns.
Experience using a specific marketing tool (Salesforce) to demonstrate their knowledge of industry software.
The amount of workload they are comfortable handling.
Experience in improving workflow and reducing production errors.
The ability to work with all levels of employees, from support staff to upper management.

Notice how this example includes the company’s industry, vacation rentals. This helps recruiters determine if the person has the right experience for their marketing field.

How many jobs should you include in this section? Because of the limited space, include no more than three jobs. Any more than that, and you risk going over the two-page limit and most recruiters will stop reading at that point.

Now it’s time to focus on one area where over 80% of job seekers fail to take full advantage of the potential of their resume.

How to quantify impact on your resume

We saw in the resume experience section how much of an impact using numbers and percentages can make on your resume. Marketing pros are at a unique disadvantage when it comes to quantifying their actions. It’s not so easy to quantify customer aquisitions, conversion rates, and cost-per-lead reductions of targeted ad campaigns.

Here are some examples of marketing metrics that will help you make a big impact:

Total revenue generated: “Directed the launch of a campaign for a new educational product, resulting in revenue of $5.4M in the first year.”
Customer/Client acquisition: “Planned client relationship cultivation events to promote growth, resulting in expansion of clientele base by 53%”
Number of marketing campaigns: “Created 35+ content marketing initiatives to drive traffic, increasing revenue by 12% with a 6% boost in donor retention.”
Conversion rate increases: “Analyzed sales funnels while measuring online campaign performance, resulting in a 17% improvement in customer conversion rates.”
Budgetary savings: “Worked with local shelters to build a paid advertising campaign on Facebook and Instagram, resulting in a 55% cost reduction per lead.”
Increases in social media engagement: “Worked with local restaurants to grow their online search presence, leading to an increase in organic search traffic from 100 to 1,000 users per month on average.”
SEO Ranking improvements: “Achieved 1st position on the Google Search Page for selected keywords (5000+ set).”
Email marketing metrics: “Developed and executed a targeted email campaign resulting in a 25% increase in open rates and a 15% increase in click-through rates.”

Apps like Google Analytics and Hubspot can help you find these and other marketing metrics.

How do I write a marketing resume with no experience

If you are looking for your first marketing job, have no fear. You don’t need formal marketing experience to qualify, but you will need to show you have the relevant skills and experience to be an effective marketer.

For first-time marketers, recruiters like to see past work experience in:

Content creation
Sales or general retail experience
Social media management
Freelance design work
Marketing internships

If you manage several personal social media accounts that have the same type of content, you can use that as an example of your marketing experience. If you volunteered your time to help an organization expand its market reach, you want to include that on your resume.

Ideally, you want to list those jobs that show a steady progression toward a marketing career. Take a look at this real-world resume example from someone who is interested in a marketing career:

Each job uses the skills and tools that a marketer would need and does not include similar jobs. There’s no need to list other sales jobs where you did the same duties as the one listed, especially if you are applying for your first marketing job.

How to list your hard skills and soft skills on your resume

Marketers need a wide range of creative, technical, and business skills to generate effective ad campaigns, increase ROIs, and attract new customers to their brand or product. Your job is to list only those skills that are necessary to the specific job you are applying to.

You would only include “First aid/CPR training” as a skill set if you are marketing life-saving products or working in an environment that requires First Aid and CPR training.

Your hard skills are those skills that you learn through coursework at a university or trade school, internships, and real-world experience through part and full-time jobs and personal projects. They include essential skills such as data analysis, budget management, and experience with Adobe Creative Suites.

Some of the most-requested hard skills from employers include:

Best hard skills for your marketing resume

Search engine optimization (SEO)
Pay-per-click (PPC)
Google analytics
Content management systems (CMS)
Social media advertising
Email marketing
Adobe Creative suites
Market research
Marketing automation software
Articulate storyline
HTML/CSS knowledge
Customer relationship management (CRM)
Data analysis
Strategic planning software
Graphic design tools
Video editing software
Conversion rate optimization (CRO)
A/B testing
Microsoft Office suites

Soft skills define more personal skills, such as emotional intelligence and being able to work with all types of people (interpersonal skills). You generally pick these up through everyday life experiences and spending time with your friends, family, and peers.

Without these skills, marketers would have difficulty relating to their customers, creating creative ad campaigns, and leading a team of diverse employees.

These are the top soft skills that are crucial to be a successful marketer:

Best soft skills for your marketing resume

Communication skills
Problem solving
Critical thinking
Adaptability
Analytical thinking
Time management
Decision making
Collaboration
Negotiation
Emotional intelligence
Customer service
Attention to detail
Relationship building
Salesmanship
Listening skills

Before we move on to the education section, let’s talk about tailoring your resume to the job post. This will help you make a better first impression and score higher with applicant tracking systems.

When creating a job post, HR staff will add specific keywords and phrases to narrow their pool of candidates. If they use an applicant tracking system, the software will score each resume on the number of matching keywords.

If the job duties say: “Exceptional interpersonal and communication skills, including a high level of emotional intelligence and empathy.”

Your resume must include “empathy,” “communication skills,” and “interpersonal” in either the resume experience section, professional summary, or skills sections. It is OK to list them in multiple sections, like the resume summary and work experience or technical skills sections.

While you don’t necessarily have to add the exact words, a 100% match may score higher than a partial match.

How to list your certifications and education on your resume

Listing your education is required for all resumes, no matter how long ago you graduated. It shows employers that you have a solid educational foundation and are willing to put in the work necessary to learn the skills you need to succeed.

While some entry-level marketing jobs may not require a bachelor’s degree, earning one will allow you to advance to higher positions and earn more money. The best degrees for marketing include:

Marketing/Digital marketing
Business administration
Communications
Advertising
Graphic design

When adding your post-secondary education, you want to include:

Name of the degree
School name and location
Dates of attendance/graduation date
Course description

First-time marketers with only an internship or summer job under their belt can add college coursework in a short bullet list as well as any school volunteering projects, achievements, or recognitions. Take a look at this example of a resume education section for someone who wants a career in marketing:

• Introduction to Marketing
• Marketing research
• Consumer behavior
• Salesforce management
• E-commerce
• Advertising and sales promotion
• Principles of selling
• Email marketing
• Current Brand Activation Association (BAA) member

In addition to a 4-year degree, marketers can further hone their skills by earning certifications for various marketing tools and software. All you need to list in this section is the name of the certificate and the company that provided the training.

If you need to boost your knowledge and earning potential, consider applying for one of these certificates:

Best certifications for your marketing resume

Google Analytics certification
HubSpot Content Marketing certification
Meta certification
Salesforce Certified Marketing Cloud Email Specialist
HootSuite Social Media Marketing Certification

How to write your marketing resume summary or objective

This next section is one more area that you can to tailor to the job you are applying for. Which one is right for you, a summary or objective? That depends on how much marketing experience you have.

A resume summary is a summarization of your marketing career and includes accomplishments in various marketing metrics, such as increased revenue generation and year-over-year expansion of market reach. It is for those marketers with 5-10+ years of experience within the same marketing field (e.g, content marketing, email marketing, or product marketing ).

A resume objective is for marketers that are in the beginning of their careers and still need to gain some real-world experience. It includes their career objectives and how they plan to reach those goals.

For this guide, we will focus on showing you how to create an effective resume objective using a real-world example from a young marketing professional’s resume.

In this example, we see what many marketers do when writing about their career. It’s a good start, but can bo so much better.

We get a clear picture of this person’s experience as an e-commerce and social media strategist and how they used their skills to improve their client’s online presence. There are some key details that are missing that can be easily added:

Now we have a more targeting resume objective that does an impressive job of stating:

The years of experience
Specific platforms where they have experience in
The number of accounts they managed
Their interest in finding a company that allows them to gain valuable experience in specified areas

This is a great example of how you can write a powerful statement in only 4 sentences.

Now that we’ve gone over the main sections of your resume, let’s talk about some additional resume sections that are important for marketers to have on their resumes.

Additional sections for a marketing resume

There are just a few more sections that we need to discuss before you can submit your polished resume.

Networking is very important for marketers in all fields, and recruiters like to see memberships in national or local marketing groups. There is a Professional Association section where you can list your affiliation to one or more groups:

Including this information shows that you are building new industry connections and staying informed of new marketing trends, tools, and technologies.

On top of your education and marketing certifications, you can also list additional training through workshops, conferences, and other professional development courses or programs:

Here are some other special Enhancv resume sections that you should consider adding to your resume:

Achievements: Highlighting awards and recognitions related to marketing gives proof of your expertise in the field and can help you get noticed.
Spoken languages: This section is essential if the job requires mastery of a second language.
Publications: Another great way to show off your expertise in marketing is by listing any blog posts, articles, or books you wrote and published.
Volunteering: Recruiters love to see their employees donate their time and marketing experience to a charity or local community group.
Technical skills: Marketers need experience in a wide range of equipment and software, from video cameras and editing software to Microsoft Office, Google Analytics, and MailChimp.

Adding an online portfolio to your resume

Having a portfolio is not just for painters, photographers, and fashion designers. Thanks to the internet, we can now create a website portfolio for any type of industry.

Marketers can take full advantage of this and showcase their past accomplishments and projects on a single website instead of giving them multiple links.

Here are some of the most common types of content that you can include in your marketing resume:

Samples of content creation
Social media strategy statistics
Managed social media accounts
Design work
Email marketing campaigns
Website projects
SEO and SEM projects
Press releases
Publications

Where can you add a portfolio link? The header is the best place for this:

Notice how the title includes their certification and the industry type. This section is often overlooked as a way to further highlight your marketing experience.

Should you add a photo to your marketing resume? There are a few positions where adding a resume photo is appropriate, and this is one of them. When adding a photo, make sure to use a professional headshot where you are professionally dressed and is well lit.

Key takeaways

Our journey toward building an attention-grabbing marketing resume is complete. Congratulations!

Now that you are aware of the common mistakes and pitfalls marketers face, you will have a resume that:

Effectively uses numbers and percentages to quantify complex marketing metrics in the summary/objective and work experience sections.
Highlights industry-related technical and business skills, creative abilities, and interpersonal skills in a way that demonstrates all necessary marketing skill sets.
List professional associations and networking groups that show you stay current with new trends and technologies.
The value of adding a digital portfolio and other resume sections to detail past marketing accomplishments and your passion for marketing.

Marketing resume examples

Explore additional marketing resume samples and guides and see what works for your level of experience or role.

Looking to build your own Marketing resume?

Resume Examples

Cover Letter Design: 5+ Tips & Examples for Success

What jobs should you put on a resume, from one path to another: creating a compelling linkedin headline for career changers, how far back to go on your resume, how to write a cover letter for an internship, resume preferred name.

Create Resume
Terms of Service
Privacy Policy
Cookie Preferences
Resume Templates
AI Resume Builder
Resume Summary Generator
Resume Formats
Resume Checker
Resume Skills
How to Write a Resume
Modern Resume Templates
Simple Resume Templates
Cover Letter Builder
Cover Letter Examples
Cover Letter Templates
Cover Letter Formats
How to Write a Cover Letter
Resume Guides
Cover Letter Guides
Job Interview Guides
Job Interview Questions
Career Resources
Meet our customers
Career resources
English (UK)
French (FR)
German (DE)
Spanish (ES)
Swedish (SE)

Made with love by people who care.

Resume Templates Simple Professional Modern Creative View all
Resume Examples Nurse Student Internship Teacher Accountant View all
Resume Builder
Cover Letter Templates Simple Professional Modern Creative View all
Cover Letter Examples Nursing Administrative Assistant Internship Graduate Teacher View all
Cover Letter Builder
Resume Examples

Marketing resume examples & templates

Marketing job market and outlook

A great marketing resume does just what a great marketing campaign accomplishes: It generates leads that become sales. In this case, the leads are interviews and the sale is your next awesome marketing job!

It takes time to create the right campaign, find the right audience and cultivate trust. The same is true of your marketing resume, but we can help make the process smoother.

Resume.io is a powerful tool for job seekers, with writing guides and resume examples for 300+ professions. With our tools and your marketing know-how, you will be on your way to a resume that resonates with hiring managers.

This guide, along with the corresponding marketing resume example, will cover the following topics:

What does a marketing professional do?

How to write a marketing resume (tips and tricks)
The best format for a marketing resume
Advice on each section of your resume (summary, work history, education, skills)
Professional resume layout and design hints.

Marketing professionals are responsible for the image of the products and services they represent and for generating interest that leads to sales.

At its narrowest, marketers place advertising that will be seen by the company’s target audience, but in many cases, marketers must also manage social media, understand consumer behavior and mine data for the best ways to pinpoint exactly how, when and where to market their products and services.

Search for these titles during your job hunt

Don’t miss out on an opportunity because you left a keyword out of your online job search. Here are some titles employers use for marketing professionals, according to creative staffing agency Artisan Talent and HubSpot :

Brand manager
Account supervisor
Business development executive
Market development manager
Marketing coordinator
Marketing manager
Product manager
Social media marketing/email manager
Blog/content marketing/SEO manager
Paid marketing manager
Public relations/media relations manager
Marketing operations manager

The good news here is that companies expect to increase marketing hiring by 7.6% throughout 2021, the CMO Survey reports. Try applying at smaller companies, as they are looking to ramp up hiring much more quickly than larger firms.

Marketing professionals have another bright spot to take comfort in: 72.2% of marketers reported that the importance of their role has grown in the past year. The industry verticals with the highest marketing job growth were consumer services, healthcare, education and technology.

It’s in your best interest to gain digital media skills if you don’t already have them. Companies are investing heavily in website optimization, digital media and SEO, data analytics and related technology updates, the survey found.

How much do marketing professionals earn?

Salaries vary greatly depending on experience, education and job responsibilities, but here are a few examples.

Title	Median annual salary
	$107,889
	$85,175
	$71,908
	$70,723

How to write a marketing resume

Getting going on your marketing resume starts with knowing what sections to include. Your CV must contain:

The resume header
The resume summary (aka profile or personal statement)
The employment history section
The resume skills section
The education section

A great marketing campaign starts with learning about the targeted consumer. The same is true of your resume. Get to know the company you are applying to. Learn about its employees, its philosophy, its products and services. Find out as much as you can about the hiring manager and your prospective boss. Then, target your campaign and remember that you are the brand here.

Use consistent messaging, tone and style throughout your resume and cover letter. Follow these guidelines to make the most of your marketing CV:

Keep up your branding throughout your resume and write as though you are addressing the company you wish to work for.
Pay attention to creating a polished visual first impression with a resume template that has a creative edge without distracting from your message.
Use your SEO optimization skills to target the ATS algorithms.

Beat the ATS

The Applicant Tracking System is your first chance to show off your ability to assess the customer’s needs (in this case the employer!) Use your data analysis abilities to insert appropriate keywords and phrases from the job listing into your marketing resume.

This will not only help you avoid being filtered out of the running for the job, but it will show your prospective employer that you know how to target your market.

Choosing the best resume format for a marketing professional

Once again, the ATS comes into play. When it scans your resume, it is looking to place information in specific slots. To make the transfer from your document to the company’s HR system, use reverse chronological order, the format the ATS is programmed to scan.

The reverse chronological format centers on your employment history section where you’ll list your relevant work experience starting with the most recent role and working backwards up until about 10 years. This format is also best for marketing professionals since advancement can come through the skills learned in various positions.

Although other formats exist, you should use them only in special circumstances. Recent marketing graduates or those looking for a career shift can check out the resume formats we suggest as chronological alternatives or hybrids.

For 99% of marketing professionals, reverse chronological order is the way to go.

Resume summary example: define your brand

You’re a creative thinker who knows how to garner interest in your product. The summary section of your marketing resume should be a breeze for you because it allows you a bit of free-flowing text to manage your image.

Be clear about your message. What creative marketing campaign do you want to highlight here? What skills will make you a standout? You have 3-4 sentences to sell the hiring manager on why you are the right candidate for the job, so make sure your examples focus on the company’s needs.

If you want to take a look at more pointed resume samples, you can click over to our digital marketing resume example or our marketing associate resume sample . If you’re looking for ideas for higher level positions, try our marketing manager resume sample or if you prefer to work for yourself, our marketing consultant resume sample . See here all our marketing resume samples:

Social Media Manager resume sample
Art Director resume sample
Digital Marketing resume sample
Event Planner resume sample
Content Writer resume sample
Magazine Editor resume sample
Blog Writer resume sample
Content Marketing Associate resume sample
Advertising Director resume sample
Content Acquisitions Director resume sample
Creative Director resume sample
Brand Ambassador resume sample
Brand Manager resume sample
Public Relations resume sample
SEO resume sample
Marketing Coordinator resume sample

Take some time to consider how you would describe yourself, then add those strong adjectives to your profile. The goal of this section is to complement the rest of your resume and give the hiring manager an intriguing bit of information you can capitalize on during your interview.

You can find a resume example for your summary section below.

Experienced Marketing Specialist adept in overseeing traditional and new media strategies, designed to help companies reach goals in lead generation, brand awareness and user engagement.

Employment history sample: your career roadmap

Your employment history section is the place in your marketing resume where chronological order comes into play. Bulk up your most recent job description and slim down your earlier positions as your career advances. That’s because recruiters are most interested in what you have done lately.

Develop each bullet item as though you were touting a product. (In fact, you are!) Start off with a strong action word, followed by the details, numbers and statistics that make your accomplishment all the more impressive.

Generated 20% more leads weekly by refreshing social media campaign on a daily basis
Wrote new marketing campaign that increased leads

Remember to optimize for the job. Focus on the skills your prospective employer seeks. If you can prove you are already doing the job they are hiring for, all the better.

Below you will find an adaptable employment history resume example.

Worked to establish and implement strategic marketing plans designed to capitalize on market opportunities and achieve growth.
Assessed competition and determined business and marketing plans to be implemented.
Worked to foster a marketing plan that promoted brand awareness and effectively launched messages.
Led the company on strategy, content, and creative initiatives for fully-integrated marketing communications.
Successfully managed company social media accounts.
Developed and managed email campaigns.

CV skills example: smart content

You know that if you don’t capture your target market’s attention in seconds, they are on to the next ad. That’s why the skills section of your marketing resume is so important. Many recruiters will glance here first to quickly see what skills you bring. If your list falls short, they are on to the next CV.

This CV section is the easiest to personalize for the ATS, so when you refresh your marketing resume for each position, you may want to start here to set your message. Make sure the skills listed here work with the other sections to form a coherent picture of your abilities.

Show you are a “T-shaped marketer”

What does that mean? That you have both a breadth and depth of knowledge. You have the base knowledge of business, marketing foundational skills and channel expertise. Here are the top 10 skills you need to demonstration, according to professional training company Digital Vidya :

storytelling	content writing	technical knowledge	analytics	pay per click
SEO	social media	email marketing	video marketing	designing

Choose three to five of these abilities and then add some soft skills such as organization and communication to create a well-rounded skills section.

Below you will find a skills section resume example.

Content Marketing
Digital Marketing
Effective Time Management
SEO Optimization Skills
Collaboration Skills
Content Research & Development

Marketing education resume example

The education section of your marketing resume is a listing of your academic degrees. Most marketing management positions require a bachelor’s degree. If you have a master’s degree or higher, there’s no need to include high school.

You may have learned many of your skills on the job, but if you have taken any classes that enhance your candidacy, list those here as well.

If you have earned marketing awards or other accolades or are active in professional organizations, you may create a separate section called “Awards and Affiliations” to highlight your career achievements as well as your networking efforts.

Below you will find an education section resume example as a formatting guide.

Bachelor of Science in Marketing, Boston College, Boston
Sep, 2010 - May, 2014
High School Diploma, Ipswich High School, Ipswich
Sep, 2006 - May, 2010

Resume layout and design: you got this!

No brand is complete without a look. What is yours? You want to make a splash without looking flashy. You want to be remembered, but you don’t want your design overwhelming your message. As a marketing professional, you know these things! Make use of your skill to create a document that says, “I am a creative professional. I know how to draw the eye in and make the message clear.”

You may be tempted to go for color, graphics or elaborate fonts, but remember that your real goal is to impress with the content of your resume. Recruiters want to be able to find the information they need quickly and without eye strain. Stick to legible fonts and just a bit of color, if you must.

An attractive header that’s appropriate for the company and position is one of the key elements that will make your resume stand out. You may even choose to use different layouts for different companies. A resume template can make the formatting process much easier and give you more time to concentrate on the writing.

Key takeaways for a marketing resume

You know all about presenting a brand, so use that skill here to create your career brand.
The demand for marketing professionals is on the upswing, especially in smaller companies — digital skills are a must.
Make sure to add in keywords from the job description using the exact same language as the employer to overcome the ATS.
Check out our marketing resume sample for more ideas on how to create an attractive and functional page layout.

Beautiful ready-to-use resume templates

How to Write a Marketing Resume Hiring Managers Will Notice [Free 2023 Templates + Samples]

Published: January 11, 2023

As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume will only strengthen your position in the job market.

Marketer having their marketing resume reviewed by a hiring team

It's ironic, but many marketers have a hard time selling themselves. Turning the spotlight inward is difficult, but this is a skill all marketers need to perfect if they want to grow in their careers.

hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '4ec95757-585e-40cf-9189-6b3885074e98', {"useNewLoader":"true","region":"na1"});

In this article, we'll show you both new-aged and tried-and-true methods for building the perfect resume. You'll find resume templates and examples that have worked for our team here at HubSpot and folks in successful careers at other companies.

12 Free Customizable Resume Templates

Fill out this form to access your free professionally-designed templates, available on:

Microsoft Word
Google Docs
Microsoft PowerPoint
Google Slides

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

Qualities of a Great Marketing Resume

Neatly formatted layout
Well-written descriptions
Accurate dates, locations, and titles
Appropriate length-to-experience ratio
Free of grammatical errors and typos
Submitted in PDF format

A great marketing resume should be well-written, neatly formatted, and have an appropriate length-to-experience ratio. It should contain details of your employment and education as well as your unique value proposition.

Plus, depending on the company and the job, you can also add skills, certifications, and other sections to your marketing resume.

How long should my marketing resume be?

While there's much debate about whether a resume should be one or two pages long, it really depends on how much experience you have. If you have under five years of experience, one page should work fine. Even if you have several jobs or have worked at different companies, you should be able to consolidate the marketing-specific experience onto a page and omit any roles that are not transferable.

Once you approach six or more years of marketing experience, it's alright to have a resume of two pages. Beyond eight years of marketing experience, you're likely aiming for a leadership role or a complex independent contributor role where a wealth of experience both inside and outside of marketing is valuable. In this case, use your best judgment to determine the length of your resume as it may be longer than two pages.

To figure out how long your resume should be, consider the following:

Are all of the bullet points on my resume relevant to the job description?
Does my summary paragraph (if applicable) communicate actionable skills?
Could my summary be shorter and communicate the same information?
Is there any redundant information on my resume?
Can I remove any bullet points and mention this information in a cover letter?
Can I remove any bullet points and mention this information in an interview?

With these tips in mind, let's start crafting your marketing resume.

How to Write a Marketing Resume

If you're a marketer whose resume could use a refresh, don't worry. With just a few resources and some actionable tips from hiring managers themselves, we'll help you create a truly impressive marketing resume that's sure to stand out to recruiters.

1. Start with a marketing resume template.

To make things easy and increase your effectiveness, don't start from scratch. Resume templates give you a starting place for layout and formatting as well as inspiration for what to include.

Featured Resource: 12 Free Resume Templates

Download 12 free designed, formatted, and customizable resume templates here . Take a look at them, and then use the advice below to customize your resume and make it rise above the rest in the stack.

Alternatively, there are resume builder tools out there that can help as well.

2. Know your target audience.

You'd never start a marketing campaign without knowing who you want to reach, right? That’s because once you know your target audience, it's easier for the other decisions to fall into place.

The same logic applies to your resume. If you know who will read it and what's important to them, you can shape your message accordingly. To do this, you need to think about the type of job and company you're hoping to work for.

Ask yourself questions like:

Is the job purely inbound marketing, or will it require outbound work?
Will you be a specialist or a generalist?
Who is the employer — an agency with a buzzing digital marketing team in place already, or a small company looking to leverage the power of social media to grow their sales? Or maybe it's a marketing department within a large and established corporation?

Once you've outlined what's most important to the company and job you're applying for, you can carefully target your resume to them. You'll know what skills or traits to highlight, what keywords to use, and which parts of your background will be most interesting to the hiring manager. (For clues about which skills different marketing roles typically require, read this blog post on marketing job descriptions . You can borrow phrasing from those for your own resume.)

3. Define your unique value proposition.

You have a unique blend of skills, characteristics, and experiences that make you different from every marketer. To create a truly effective resume, you need to define exactly what this unique blend is — we'll call this your value proposition .

To develop your own value proposition, think about what separates you from other marketers. Is it your in-depth knowledge of marketing analytics? Your ability to write irresistible headlines? Perhaps it's your talent for creating compelling videos? Or maybe you have an impressive record of using social media to drive sales growth? Whatever it is, you can use it to set your resume apart from the crowd.

To a large extent, your value proposition depends on the type of positions and companies you're targeting. Large and small companies often look for completely different skill sets, as do companies in different industries. So as you think about what makes you uniquely valuable, and how that aligns with the jobs you're applying to.

4. Describe impact, not features.

One of the oldest copywriting tricks in the book is FAB (features, advantages, benefits).

By selling benefits over features, you're better able to resonate with your audience because you're actually painting a picture of what life will be like with the product or service.

The same goes for your resume.

When writing your resume copy , summarizing your experience, or formulating your objective, don't simply rely on what you've done. Instead of creating a list of duties (features) under each role, outline your accomplishments (benefits). These provide a clearer picture of who they're hiring if they choose you.

For example, instead of "Monitored SEO campaigns," the following makes a much stronger statement: "Increased organic traffic by 56% in one quarter."

As a result, the hiring manager is challenged to wonder, "What would life look like if we benefited from this impact?"

5. Determine your messaging strategy.

It’s crucial to determine your messaging strategy — before you write a single word of your resume. That's what you do when you're running a marketing campaign, isn't it? Here are some of the things to think about:

What is the best structure for your resume in order to highlight your value proposition?
Which keywords will your ideal employer be looking for?
How can you give real-world examples of your value proposition in action? (Think about campaigns you've run, social media successes, ideas you developed, etc.)
What is the best layout and design to reinforce your message?

All these decisions should be made before you start writing, and they should all be made with your target audience in mind. That way you can be sure that when potential employers read your resume, it will immediately strike a chord.

6. Don't overcomplicate things.

Just like the marketing adage says, "A confused mind says no."

The best way to convey an idea is... simply. Even when the topic is complex.

With this in mind, consider what message you want to send and keep the copy clear and concise to support it.

Use the layout of your resume to help in this endeavor, and don't be afraid to trim any unnecessary bits.

7. Make sure your resume gets seen.

If you don't already have a connection at the company you're applying to, you'll most likely need to apply through an applicant tracking system. This process is what makes it so critical to upload it in a format that allows all recipients to read it as intended, like a PDF. That way, none of the original formatting or spacing is lost in translation, making it really difficult to read from a recruiter's perspective. Although they'll still have access to your resume, confusing formatting might distract them from the content.

Once you send in your resume, the computer service will scan it for relevant keywords that have been programmed in advance by the recruiter. Then, the system will recommend you or pass, depending on how many keywords and phrases are included in your resume that match what the recruiter's looking for.

Don't worry: Even if your resume is passed, it doesn't mean your resume won't ever get seen by a real human. But it's best not to rely on that. Instead, think about which keywords the recruiter will be looking for by making a note of all of the skills you have that are relevant to the job description. Then use those keywords in your resume before you submit it.

The keywords you include might be the names of the social media sites you use, analytics or CRM systems you know, and software programs or SaaS systems you’re familiar with. Make sure you've included these terms as seamlessly as possible throughout your resume (where relevant), and add any outliers at the very bottom under a "Technical Skills" or "Digital Marketing Skills" section.

Marketing Resume Best Practices

Keep it brief.
Use simple formatting.
Pay attention to the quality of your writing.
Include your location. Highlight your education intentionally.
Be consistent with company names and job titles.
Include enough bullet points in each section.
Don't forget to add your dates of employment.
Consider adding interests and hobbies.
Let your personality and character shine.

Sure, computers may be used in the initial screening process, but it's humans — with real feelings, pet peeves, hobbies, relationships, experiences, and backgrounds — who are ultimately reading and evaluating our resumes.

They're also the ones who get annoyed when we don't put our employment record in chronological order; who just don't feel like reading paragraph-long job descriptions; and who get excited when you went to the same college as them. So to get a sense of what really matters on a marketing resume, I asked some hiring experts what they actually care about when they scan resumes, and here's the inside scoop on the tips they shared with me. (By the way, don't miss out on what they said about cover letters at the end.)

1. Keep it brief.

Limit your resumes to one page if you can. It takes hiring managers six seconds to decide whether they like your resume or not. If they do, they'll keep reading. If they don't... well, it's on to the next. So, chances are, they won't even get to page two.

In some cases, bleeding onto another page is OK, especially if you have a lot of really relevant experience. But if you have to do that, just don't exceed two pages. Remember, recruiters can always look at your LinkedIn profile for the full story. (Because you've completed your profile on LinkedIn, right? )

2. Use simple formatting.

Formatting speaks to the way candidates collect their thoughts and organize their ideas. As HubSpot's VP of Sales Productivity and Enablement Andrew Quinn explains it, "A candidate's resume is their ad to me. How are they structuring this ad so I get a clear picture of what they're capable of?"

There's a fine line, though. You have to strike a balance between making your resume stand out and keeping the formatting consistent.

Below is an example resume with great formatting that's easy to read. If you like the format and want to use it as your own, you can find it among our free downloadable resume templates here.

marketing resume template with great formatting

Simply put, infographics are hard to understand. Creativity is encouraged when applying for design roles, but use your portfolio to let that skill shine. Plus, you'll have a lot more wiggle room to show off your talents outside of a static medium like a PDF version of your resume.

Below is an example of a creative format that's still easy to read and understand. It was made using the Apple desktop app iWork Pages , which can be exported as a PDF so none of that beautiful formatting gets messed up in translation.

"Formatting, spelling, syntax, and structure are all evidence of attention to detail," Quinn told me. "This is important for any job, but especially if you're applying to a job where attention to detail matters." If you're applying for a writing position, this is even more important.

4. Include your location.

When it comes to location, hiring managers want to know if you'll need to relocate. If you already live near the company's office, great! If you would need to relocate, then there are more options both you and the hiring team will need to think through. Hiring managers can't legally ask you directly where you live — but omitting your location may raise eyebrows. Even P.O. boxes could be concerning.

If you do need to relocate, you should still include your current, out-of-town city and state on your resume, but be prepared to answer relocation status questions in an interview. If the company doesn't offer relocation packages or remote options, will you be able to afford to take the job and move anyway?

If not, you're better off applying for roles in your area, roles that mention relocation assistance on the application, or roles that are remote-friendly.

5. Highlight your education intentionally.

Which is more important: Where you went to school, or what you studied?

It depends on the job you’re applying for and the level of the role within the company.

In most cases, your degree should make sense for the role. Hiring managers are looking for the tie-in; what's relevant about what a candidate's done in school. That doesn't mean only marketing majors can apply to marketing jobs — marketing teams might hire someone who came out of creative studies like liberal arts, graphic design, or writing. An engineering team, on the other hand, probably won't hire someone without a computer science degree.

Three to five years after college or graduate school graduation, you can move your "Education" section to the bottom of your resume — unless you connected with someone through an alumni network or if you know an executive there who also went to your school.

The same thing applies if you haven't completed your degree. Basha Coleman , Historical Optimization Marketing Manager at HubSpot adds, "Not every job requires a degree these days. Relevant work experience and transferable skills are just as valuable. Focus on highlighting your experience so the hiring team can see your expertise."

Want to take your marketing education to the next level and make your resume even more appealing to potential employers? Become a certified inbound marketing professional with HubSpot's free marketing certification .

6. Be consistent with company names and job titles.

Hiring managers will look at where you've worked before (do they recognize the company names or know anyone who works there?) and your titles at those companies.

"If you're applying for a sales position at a software company like HubSpot, we're looking for experience selling software," David Fernandez , former Recruiting Team Lead at HubSpot, told me. "If you're applying for a services position, we're looking for customer-facing experience."

7. Include enough bullet points in each section.

Each position you've had should be accompanied by no more than five to six bullet points. Remember, these hiring managers are scanning your resumes really quickly, so you want to make it easy for them to find and digest the relevant information by consolidating the most important points and putting them first. Paragraphs are a big no-no.

Luckily, you work in a profession where everything can be measured and analyzed, which means it's relatively easy to tell an impressive story of success. Think about all the ways your work can be quantified through hard data and then fill your resume with action-packed bullet points that convey the value you've added.

Focus on accomplishments first before responsibilities and duties. If you had a senior management role, include the number of people you managed. If you built a program from the ground up, call that out.

Also, include goals and metrics that hiring managers can use to compare you against other candidates, and make sure those metrics make sense so you don't confuse the hiring manager. Run the metrics by a family member. I'm serious. If they make sense to them, then they're all set. If not, then you weren't clear enough and you need to tweak the language.

Examples might be increasing social media engagement, improving SEO ROI, driving increased web traffic, reducing bounce rates, boosting landing page conversions, etc. Once you have a list of your results, choose the best four or five and turn these into bullet points like these:

Drove 37% improvement in newsletter clickthrough rates by rewriting sales copy.
Grew ecommerce sales 23% in just 6 months by redesigning and A/B testing all landing pages.

8. Don't forget to add your dates of employment.

Job hopping isn't the red flag it once was. These days, switching jobs is not only necessary for career growth but it's often cited as one of the fastest ways to grow financially, too.

So don't be afraid to list several back-to-back stints at different companies in a short period of time. As long as you've included your achievements in each role, you're golden.

If you took longer than six months off of work, explain the gap on your resume . If it's something like teaching or the Peace Corps that you can describe like a job, then you can insert it into your resume just as you would any other position:

example resume with peace corps as a position

9. Consider adding interests and hobbies.

Character is something hiring teams are constantly on the lookout for in the candidates they interview and hire. Although character is easily picked up on in person, it's not impossible to get an impression of a person's character from their resume.

To showcase character in a one-way document, Editor in Chief of LinkedIn's Marketing Solutions Blog, Tequia Burt , encourages candidates to be confident in their ability to do the work they're applying for. She adds, "Take pride in what you do. Don't focus on how others will perceive you. Show them how you perceive yourself."

Burt continues, "Be real. Be yourself. Be the best at what you do and let that shine through in your resume." The perfect way to do this is by sharing interests and hobbies.

10. Let your personality and character shine.

Whether you should include interests and hobbies on your resume depends on the company culture and the job. If you're applying for a creative role, hobbies like photography and painting could be interesting to an employer. If you're hiring for an accounting role, then a hobby like skydiving wouldn't be good to include — hiring managers might categorize you as a risk-taker, and do they really want a risk-taker managing their money?

"Think about the conclusions someone could draw from your hobbies relative to the role you're hiring for," Quinn advises. "Do they enhance or detract from the image you're trying to convey? If you know the culture embraces unique individuals that have a broad background and set of interests, then it could be useful information. But conservative organizations probably don't care what you do in your free time — in fact, they could interpret outside hobbies as distractions."

Companies with cultures like HubSpot's want their employees to have some personality and invest in outside interests. So if you're applying to join that kind of culture, an "Interests" or "Hobbies" section could benefit you.

Before including or omitting this section on your resume, gain some intelligence about the company’s environment and culture. (And check out HubSpot's culture code if you haven't already.)

Outdated Resume Practices

Once you've created your resume, you should double check it for errors, mistakes, clarity, or inaccuracies. Use this checklist to ensure your resume presents you and your experience in the best light to marketing recruiters and hiring managers.

1. Using personal statements and objectives.

In fact, we recommend skipping these altogether. Frankly, they're irrelevant. I've spoken with HubSpot recruiters about numerous times where candidates put the name of another local company on there — huge mistake.

Instead, replace it with a "Skills" or "Key Skills" section at the top of your resume, in column format, that highlights the top six to nine skills applicable to the role you’re applying for. Be sure to change these skills for each job and use the job description as a guideline.

Don't plagiarize the job description by any means, but you can pull out key phrases. For example, in the example below, one of the listed skills is "Deep understanding of the consumer lifecycle." That's because the job description asked for exactly that: a deep understanding of the consumer lifecycle and customer journey.

2. Sending an editable file.

This is a big no-no for any industry, but especially marketing. Sending an editable resume file carries many risks:

It could lose its formatting, making it difficult to read.
It could accidentally be edited or have content deleted.
It requires the recruiter to make a few extra clicks to open and download the file.

Instead, submit your resume as a PDF anytime someone asks to see it or when you're applying for a role. Your resume is your professional reputation on paper, so be sure you're the only one who can change it.

3. Submitting a cover letter.

Cover letters vary in importance, depending on the industry or company to which you are applying. Many companies that require you to write a cover letter will read it, but they'll focus mostly on your resume.

With this in mind, it's best practice to draft a cover letter just in case. And you don't need to create one from scratch for each role. Basha Coleman suggests creating a cover letter template. "This can be the base of your cover letter, but it still gives you enough room to customize. That way, you don't feel as overwhelmed when you realize the job description requires a cover letter."

Here's the cover letter template she created as a new marketer applying to roles in her first few years after college:

Marketing Cover Letter Example: Basha Coleman

Make it your own: Use a simple resume format, 10-12pt font size for the body copy, and use actionable statements with quantitative wins.

2. Andrea Fitzgerald

Marketing Resume Examples: Andrea Fitzgerald

Make it your own: If you have 6+ years of experience or are applying to a leadership role, go in-depth about your related experience (even if it means using two pages).

It's Just Like Marketing

As a marketer, you have a talent for communication and a solid understanding of what makes people buy. The good news is that by applying this knowledge to your own resume, you can easily stand out from the crowd.

Editor's note: This post was originally published in July 2018 and has been updated for comprehensiveness.

Don't forget to share this post!

5 Best Answers to "Why Do You Want to Work Here?" [+ Why They Work]

Resume Tips to Get You The Job You Want, Straight from Recruiters

How to Decline a Job Offer

How to Use Transferable Skills to Change Careers

The Ultimate Collection of Resume Templates for 2023

Resume Format Tips You Need to Know in 2020 [Sample Formats Included]

14 of the Stupidest Cover Letter Mistakes to Avoid

10 Meaningless, Overused, and Boring Phrases You Should Cut from Your Resume

21 Things Recruiters Absolutely Hate About Your Resume

What Do Recruiters Look for in a Resume? [Infographic]

Resume templates to create a killer resume for your job application.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

Marketing Resume Examples and Templates for 2024

Marketing Resume Templates and Examples (Downloadable)

Most Popular Marketing Resumes
Social Media Marketing
Marketing Specialist
Product Marketing
Marketing Analyst
Digital Marketing Manager
Product Marketing Manager
Marketing Manager
Resume Text Examples

How To Write a Marketing Resume

Entry-Level
Senior-Level

Most Popular Resume Templates and Examples (Downloadable)

Social media marketing resume example.

Marketing Specialist Resume Example

Product Marketing Resume Example

Marketing Analyst Resume Example

Digital Marketing Manager Resume Example

Product Marketing Manager Resume Example

Marketing Manager Resume Example

Marketing Text-Only Resume Templates and Examples

Mina Sayed (123) 456-7890 [email protected] LinkedIn | Portfolio Miami, FL 12345

A social media marketing coordinator with three years of experience specializing in brand messaging, content writing, data analytics, and Hootsuite. A proven track record of developing marketing strategies and executing social media campaigns to drive brand exposure across target audiences.

Professional Experience

Social Media Marketing Coordinator, Rise Marketing Inc., Miami, FL June 2022 – present

Oversee all aspects of social media marketing for a premiere technology start-up, manage Facebook, LinkedIn, and Twitter accounts, and improve followership by over 400% across all social media platforms
Coordinate with the marketing team and senior leadership to establish a brand identity centered on trust and integrity and ensure alignment with target audiences and core demographics
Support marketing initiatives for the launch of a new software product, coordinate social media campaigns, and raise awareness of online launch events

Social Media Marketing Intern, University of Florida, Gainesville, FL September 2021 – June 2022

Managed social media editorial calendars and platforms in coordination with a team of students and three faculty advisors, including LinkedIn, Twitter, and Facebook
Spearheaded a Twitter campaign to raise awareness of student cultural organizations and events and collaborated with the team to overhaul social media strategy, resulting in a 200% increase in engagement
Brand messaging
Content writing
Data analytics
Marketing strategy
Social media marketing

Certifications

Certified Social Media Manager (CSMM), 2022

Bachelor of Science (B.S.) Marketing University of Florida, Gainesville, FL September 2017 – June 2021

Aliya Jackson (123) 456-7890 [email protected] LinkedIn | Portfolio San Diego, FL 12345

A Senior Digital Marketing Specialist with eight years of experience specializing in SEO marketing, social media advertising, and content marketing. A strong history of building successful brands and expanding online presence. Adept at developing strategies to drive community engagement and market penetration.

Digital Marketing Strategist, Skyline Marketing Inc., San Diego, CA October 2018 – Present

Manage all online marketing for a portfolio of 12 client accounts valued at $100K-$300K, define digital marketing strategy, and align brand messaging with target audiences across a variety of industries, including technology, fitness, travel and hospitality, and healthcare
Collaborate with marketing teams to develop visual materials, content, and website designs
Enhance social media presence for clients across Facebook, Twitter, and YouTube, leading to a 55% increase in followers and a 72% increase in community engagement on average

Digital Marketing Coordinator, West Beach Fitness, San Diego, CA June 2015 – October 2018

Defined digital marketing strategy for a new fitness center and developed range of marketing materials, including brochures, articles, press releases, newsletters, and videos
Established and managed social media presence on Facebook, Twitter, and Instagram, developed a series of YouTube fitness videos, and generated a 35% increase in community engagement across all accounts
Drove SEO marketing initiatives, performed research to enhance keyword optimization, conducted link-building campaigns, and increased web traffic by over 200%
Digital Marketing Strategy
SEO Marketing
Lead Nurturing
Content Marketing
Certified Web Professional – Web Developer, IWA, 2016
Certified Digital Designer (CDD), ADA, 2015

Bachelor of Science (B.S.) Marketing University of San Diego, San Diego, CA September 2011 – June 2015

Joseph Corbin (123) 456-7890 [email protected] LinkedIn | Portfolio Seattle, WA 12345

A Marketing Manager with 10+ years of experience defining brand messaging and leading campaigns for enterprise organizations. A proven track record of identifying opportunities to enhance digital marketing efforts and grow brand awareness across core demographics. Adept at building and leading diverse marketing teams.

Marketing Manager, West Coast Airlines, Seattle, WA July 2016 – Present

Develop and implement large-scale campaigns to enhance brand awareness for a premiere airline valued at $200M, oversee the redesign of landing page, and increase sales conversions by 42%
Manage and build a 20-person marketing team, oversee an annual budget of $30M, lead paid, social, and digital marketing initiatives, and achieve a 150% ROI on average for marketing campaigns
Analyze KPIs, market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)

Marketing Manager, White Tiger Consulting, Seattle, WA June 2013 – July 2016

Managed a team of 15 marketing specialists, social media coordinators, and graphic designers to enhance visual marketing and brand identity for a $1.5M client portfolio
Led initiatives to unify visual marketing and brand messaging across all platforms, coordinated with key stakeholders to define marketing strategy, and increased web traffic by up to 300% for clients
Analyzed Google Analytics to evaluate online presence and define SEO marketing strategy, delivered presentations to clients, and identified opportunities to enhance web page performance
Marketing Strategy
Cross-Functional Leadership
Brand Messaging
Project Management

Bachelor of Science (B.S.) Marketing University of Washington, Seattle, WA September 2009 – June 2013

To craft an accomplishment-driven marketing resume, emphasize career achievements rather than day-to-day job responsibilities. As you build your resume, reflect on your value to your clients, teams, and organizations. Also, evaluate your long-term goals and determine whether your content aligns with your career objectives.

For example, if you’re a marketing manager transitioning to a director of corporate communications, heavily emphasize your public relations experience. If you’re pursuing a career in digital marketing, you’d highlight your versatility and advanced knowledge of search engine optimization (SEO), social media, and brand messaging. We’ll provide valuable insights to help you translate your career experience into a powerful marketing document.

1. Write a dynamic profile summarizing your marketing qualifications

It’s important to grab the hiring manager’s attention as early as possible on your resume. Crafting a strong professional profile lets you draw attention to your most relevant qualifications at the top of your document. Start by including your title, years of experience , and three to four specializations that align with the job posting in the first sentence. In the following sentences, provide industry-specific details to demonstrate your area of marketing expertise. This will help you make a solid first impression on prospective employers.

Senior-Level Profile Example

Entry-level profile example.

A social media marketing coordinator with three years of experience specializing in brand messaging, content writing, data analytics, and HootSuite. A proven track record of developing marketing strategies and executing social media campaigns to drive brand exposure across target audiences.

2. Add your marketing experience with compelling examples

As a marketing professional, craft bullet points to showcase your most compelling achievements within your industry. Hard numbers, metrics, and monetary figures should be incorporated wherever possible to establish a sense of scope for your accomplishments. The most important aspect of the resume-building process is drawing attention to the bottom-line value you bring to your clients, teams, and organizations. Even if you can’t quantify an accomplishment using data, you can still highlight the positive impact of your contributions. This makes all the difference in generating interviews during the job search.

Senior-Level Professional Experience Example

Marketing Manager, West Coast Airlines, Seattle, WA July 2016 – present

Develop and implement large-scale campaigns to enhance brand awareness for a premiere airline valued at $200 million, oversee the redesign of the landing page, and increase sales conversions by 42%
Manage and build a 20-person marketing team, oversee an annual budget of $30 million, lead paid, social, and digital marketing initiatives, and achieve a 150% return on investment (ROI) on average for marketing campaigns
Analyze key performance indicators (KPIs), market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)

Entry-Level Professional Experience Example

Social Media Marketing Coordinator, Rise Marketing Inc., Miami, FL June 2020 – present

3. Include education and certifications relevant to marketing

Certifications are especially important for professionals within the marketing industry. You can pursue a wide range of certifications, so focus on credentials that further emphasize your expertise within your specific type of marketing. Digital marketing managers will value certifications that emphasize their knowledge of SEO and content marketing. If you’re focused on product marketing, prioritize a Professional Certified Marketer (PCM) credential.

[Degree Name]
[School Name], [City, State Abbreviation] [Dates Enrolled]
Bachelor of Science (B.S.) Graphic Design
Temple University, Philadelphia, PA September 2012 – June 2016
[Certification Name], [Awarding Organization], [Completion Year]
Certified Web Professional – Web Developer, IWA, 2018
Certified Digital Designer (CDD), ADA, 2017

4. List key skills and proficiencies for marketing

Most organizations rely on Applicant Tracking Systems (ATS) to identify qualified candidates for job openings. To ensure ATS compliance, incorporate keywords that match the job description. However, it’s also important to understand that hiring managers want tangible examples of you using your marketing skills throughout your career. Rather than simply listing SEO marketing in your skills section, craft a bullet point detailing a specific campaign you managed and describing the results. Below are potential keywords you may encounter during the job search:

Key Skills and Proficiencies
Brand awareness	Brand marketing
Brand messaging	Campaign development
Content marketing	Content strategy
Copywriting	Digital advertising
Digital marketing	Email marketing
Google Analytics	KPIs
Marketing strategy	Product marketing
Project management	Public relations
Search engine marketing (SEM)	SEO
Social media marketing	WordPress

How To Pick the Best Marketing Resume Template

Selecting a template for marketing resumes can be more complicated than in other industries. It’s best to have a straightforward template that organizes your content effectively. But you may also want to prioritize the aesthetic presentation of your template as a way of illustrating your personal brand as a marketing professional. The key is to achieve a healthy balance rather than have flashy colors and bulky graphics overshadow your career achievements.

Frequently Asked Questions: Marketing Resume Examples and Advice

What are common action verbs for marketing resumes -.

It’s easy to run out of action verbs during the resume-building process. Often, a limited number of verbs can describe your career achievements accurately. Marketing positions often involve much content writing, and using the same verbs repeatedly may create a negative image of your writing capabilities. We’ve compiled a list of action verbs you can use to craft your bullet points:

Action Verbs
Analyzed	Built
Conducted	Coordinated
Created	Designed
Developed	Drove
Enhanced	Executed
Generated	Identified
Implemented	Improved
Increased	Led
Managed	Partnered
Spearheaded	Supported

How do you align your resume with a job description? -

According to the Bureau of Labor Statistics , marketing jobs are expected to experience a 10% increase in growth from 2021 to 2031. This is a $1 billion industry within the U.S ., and there’s a growing need for marketing professionals who can leverage data and develop strategies to reach target audiences. Despite the positive outlook, you must align your resume with the job description to secure the most lucrative opportunities.

For example, if a company is looking for a digital marketing manager with a strong background in content writing and SEO, highlight your experience creating quality web copy to improve user engagement, time-on-page, and web traffic. If an organization is seeking an expert in growth marketing, you could illustrate how you utilized multi-channel marketing to improve conversion rates. By tailoring your resume to the job description, you’ll significantly increase your odds of landing the interview.

What is the best marketing resume format? -

Marketing resumes should always use a reverse chronological format. This ensures that your most recent and relevant experience is featured at the top of your resume. Functional resumes, also known as skill-based resumes, are considered outdated by hiring managers and recruiters. This approach prioritizes listing skills and qualifications but lacks the detail required to properly convey your career achievements.

Craft your perfect resume in minutes

Get 2x more interviews with Resume Builder. Access Pro Plan features for a limited time!

Providing a matching cover letter can bolster your chances of landing the interview if the document is carefully tailored towards individual job opportunities. Rather than only reiterating information from the resume, mention something specific about the company’s reputation or work culture in the middle paragraphs. This will show prospective employers you’ve researched beforehand and are genuinely interested in the position. For more guidance, view our marketing cover letter guide .

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

Check Out Related Examples

Digital Marketing Manager Resume Examples Mid-Career

Digital Marketing Manager Resume Examples and Templates

Professional Product Marketing Manager Resume Examples Entry Level

Product Marketing Manager Resume Examples and Templates

Marketing Manager Resume Examples Mid-Career

Marketing Manager Resume Examples and Templates

Build a Resume to Enhance Your Career

Content Marketing Resume Examples and Templates Learn More
Product Marketing Manager Resume Examples and Templates Learn More
Social Media Manager Resume Examples and Templates Learn More

Essential Guides for Your Job Search

How to Write a Resume Learn More
How to Write a Cover Letter Learn More
Thank You Note Examples Learn More
Resignation Letter Examples Learn More

Career Blog

Marketing Resume: Examples and Guide for 2024

As a marketing professional, your resume is your primary marketing tool. It is the first chance you have to impress potential employers and demonstrate your capabilities as a marketer. The importance of a well-crafted marketing resume cannot be overstated.

The goal of your marketing resume should be to land you an interview, which is why it’s essential to make it stand out from the crowd. After all, you are competing with other highly qualified candidates for the same position.

The primary goal of your marketing resume is to showcase your unique skills and expertise. It should highlight your ability to develop and execute successful marketing campaigns, your understanding of market trends, and your excellent communication and interpersonal skills.

Aside from these goals, your marketing resume should also:

1. Be clear and concise

Your resume should be easy to read and logically organized. Use bullet points to highlight your achievements and responsibilities in each role, and make sure to edit and proofread it to eliminate any errors.

2. Emphasize relevant experience

Highlight your experience in marketing related to the job you are applying for. If you have experience in a particular niche, make sure to emphasize that in your resume.

3. Highlight quantifiable results

Employers want to see results, so make sure to include specific metrics and numbers that demonstrate your success in previous roles.

4. Stand out visually

Although content is king, an eye-catching design can also make your resume stand out to potential employers. A visually appealing resume can catch their attention and make them take notice of your skills and experience.

The importance of a well-crafted marketing resume cannot be overstated. The goals of your marketing resume should be to showcase your unique skills and expertise, emphasize relevant experience, highlight quantifiable results, and stand out visually. By following these goals, you can increase your chances of landing an interview and ultimately, landing your dream marketing job.

Basics of a Marketing Resume

When it comes to creating a marketing resume, there are some basic components you should include to make sure you are presenting yourself in the best possible light. These components include:

Components of a Marketing Resume

Contact information: Make sure to include your full name, phone number, email address, and LinkedIn profile.

Objective or Summary Statement: A brief statement that highlights your experience and what you can bring to the table.

Relevant Skills: Highlight your most relevant skills at the top of your resume. This might include things like Search Engine Optimization (SEO), Content Marketing and Social Media Marketing.

Experience: When listing your previous work experience, focus on your most relevant experience as it relates to the job you are applying for. Use quantifiable metrics such as an increase in sales or conversion rates for the roles you have held before.

Education: List your education including degrees, certifications, and relevant courses.

Professional Memberships: Mention any industry-related organizations, associations or memberships that you have.

Portfolio: As a marketing professional, having a portfolio link is stock in trade. Listing your best work samples on your resume or providing a link could be a great way to showcase your marketing skills.

Marketing Resume Format

It’s important to make sure your marketing resume looks professional and readable. Most resumes follow a reverse chronological order, starting with your most recent experience first. Use a simple and easy-to-read font like Calibri or Arial, and make sure your font sizes are consistent throughout.

Stick to a single color for the headings and bullet points, making sure it offers a good contrast against the page background. Use bullet points to break down information into succinct, easily digestible chunks.

It is important to format your resume using PDF format; it ensures that whoever is reading it will see it as you originally intended. A PDF format also prohibits anyone from altering the formatting or content of your document.

Marketing Resume Length

One of the most common questions job seekers have around writing resumes is how long it should be. While the answer varies depending on your experience and industry, a marketing resume should be no more than two pages. When in doubt, choose to highlight quality over quantity and stick to only the most relevant and impactful experiences.

Knowing the basics of what to include in a marketing resume, how to format it, and how long it should be, can help you create a standout document that gives you the best chance of catching the eye of potential employers.

Perfecting the Marketing Resume Format

When it comes to creating your marketing resume, one critical aspect to perfect is its format. The importance of format lies in how it presents your experience, skills, and achievements, making it easier for recruiters to spot why you are the right candidate.

Importance of Format

Your resume format can influence how well recruiters see you as a suitable candidate for the job. The first few seconds of scanning a resume can determine whether or not your application is worth it, and how your skills, experience, and achievements stand out from other applicants.

Using a cluttered, disorganized resume that does not emphasize your accomplishments is a sure-fire way to get your application tossed. Instead, crafting a memorable resume that highlights your strengths, using an efficient format, is a smart way to stand out and land the job.

Chronological Resume Format

The chronological resume format starts with your most recent position and works backward. This format is ideal if you have a clear career path, relevant job experience, and a straightforward job history. It also shows career progression and highlights career stability.

In marketing, highlighting your career path and professional achievements is crucial. Using a chronological resume format allows your potential employer to see your achievements progressively.

Functional Resume Format

If your work experience isn’t as relevant, you might consider using the functional resume format. Instead of following a timeline structure, a functional resume focuses on your skills and ability to do the job. This is great if you are just starting or changing careers or there are significant gaps in your work history.

Since marketing requires specific skills orientation and individual talents, the functional resume format is an excellent opportunity to highlight those advantages.

Combination Resume Format

As you may have guessed, the combination resume format combines elements of chronological and functional formats. This format lets you showcase your accomplishments and experience while highlighting your relevant skill sets.

If you have a haphazard work history but have many relevant skills or if you want to emphasize your achievements, then the combination resume format is an excellent choice.

The perfect marketing resume’s format is critical to catch the employer’s attention, highlight your best qualities, and land the job. Using the Chronological, Functional or Combination Resume Formats can help you share your skills, work experience, and achievements to strengthen your job application.

Crafting a Captivating Marketing Resume Summary/Objective

As a marketing professional, having a captivating resume summary/objective is crucial to catching the attention of potential hiring managers. The summary/objective is a brief statement that highlights your most relevant skills, experiences, and accomplishments. It is the section of the resume that hooks the reader in and entices them to read on.

Significance of the Summary/Objective

A well-crafted marketing resume summary/objective is significant in several ways. Firstly, it ensures that the reader quickly understands your skills, experience, and career goals. Secondly, it helps you stand out from other candidates by highlighting your unique value propositions. Finally, it sets the tone for the rest of the resume by providing context for the reader.

Marketing Resume Summary Examples

Here are a few marketing resume summary examples:

Creative marketing professional with 5 years of experience in content creation and brand strategy. Expertise in social media management and digital marketing campaigns. Seeking a role that leverages my skills to drive brand awareness and customer engagement.

Accomplished marketing manager with a track record of successful product launches and revenue growth. Skilled in market research, competitive analysis, and campaign optimization. Seeking a senior marketing position that allows me to lead a team and achieve strategic objectives.

Digital marketing specialist with 3 years of experience in SEO, SEM, and PPC advertising. Proficient in Google Analytics and AdWords. Seeking a position that challenges me to think creatively and drives business growth through data analysis and optimization.

Marketing Resume Objective Examples

If you are just starting your career in marketing or looking to switch fields, a well-written resume objective can help you showcase your intentions and career aspirations. Here are a few marketing resume objective examples:

A recent marketing graduate seeking an entry-level position that will allow me to learn and grow within the industry. Strong writing and communication skills, with experience in social media and content creation.

Experienced sales representative looking to transition into a marketing role. Skilled in relationship building, customer service, and market research. Seeking a position that leverages my sales experience to drive revenue growth and brand awareness.

Marketing professional with 2 years of experience in print advertising and event planning. Seeking a position that allows me to combine my creative and organizational skills to drive successful marketing campaigns.

The summary/objective section of a marketing resume is critical to catching the attention of potential hiring managers. By incorporating your most relevant skills, experiences, and career goals, you can set yourself apart from other candidates and showcase your unique value propositions. Use these examples and tips to craft a captivating marketing resume summary/objective that gets noticed!

Showcasing Your Professional Experience

The professional experience section of your marketing resume is where you highlight your relevant work history and accomplishments. This is where you can demonstrate your expertise in various areas of marketing, such as branding, digital marketing, social media, and more.

Marketing Resume Professional Experience Section

When crafting this section of your resume, be strategic in including relevant experience that showcases your skills and achievements. Start with your most recent position and work backward. For each job, include the company name, job title, employment dates, and a brief description of your responsibilities and accomplishments in bullet points.

Marketing Resume Professional Experience Examples

Here are some examples of how to highlight your professional experience on your marketing resume:

Brand Manager , XYZ Company, New York, NY, August 2018 – Present: Developed brand strategy and managed marketing campaigns that resulted in a 20% increase in sales. Led the development of brand guidelines and executed a successful rebranding campaign.

Digital Marketing Specialist , ABC Agency, Chicago, IL, January 2015 – July 2018: Developed and executed digital marketing campaigns for clients across various industries, resulting in a 25% increase in website traffic and a 15% increase in lead generation. Managed social media accounts and implemented successful email marketing campaigns.

Marketing Coordinator , DEF Corporation, Los Angeles, CA, June 2012 – December 2014: Assisted in the development of marketing plans and executed promotional events that resulted in a 10% increase in attendance. Coordinated the production of marketing materials and managed the company’s social media accounts.

As you can see, these examples demonstrate the candidate’s ability to achieve results and deliver on key performance indicators.

Marketing Resume Action Words

Using strong action words in your bullet points can make your professional experience section more impactful. Here are some effective action words to use:

Implemented
Collaborated

By using action words, you can convey your skills and achievements in a more powerful way.

The professional experience section of your marketing resume should showcase your skills and accomplishments in a way that aligns with the job you’re applying for. By highlighting your achievements and using strong action words, you can demonstrate your expertise and stand out in a competitive job market.

Highlighting Your Marketing Skills

One of the most important sections of any marketing resume is the skills section. This is where you can highlight the specific marketing skills you possess that make you a valuable candidate for the job you are seeking.

Marketing Resume Skills Section

When crafting your marketing resume skills section, it’s important to include a mix of technical and soft skills that demonstrate your expertise in the field. Technical marketing skills may include things like web analytics, SEO, PPC advertising, CRM, and data analysis. Soft marketing skills may include things like interpersonal communication, creativity, problem-solving, and team collaboration.

Marketing Resume Skills Examples

Here are some examples of skills that you should consider including in your marketing resume skills section:

Web Analytics: Google Analytics, Adobe SiteCatalyst, Piwik
PPC Advertising: Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads
SEO: Keyword research, on-page optimization, link building
CRM: Salesforce, HubSpot, Zoho
Data Analysis: Excel, Tableau, Google Data Studio
Interpersonal Communication: Public speaking, pitching, negotiating
Creativity: Content creation, graphic design, video editing
Problem-Solving: Critical thinking, decision-making, strategy development
Team Collaboration: Project management, team leadership, cross-functional collaboration

Remember that your marketing resume skills section should be tailored to the specific job you are applying for.

Different Types of Marketing Skills

Marketing is a broad field, and there are many different types of marketing skills that you may possess. Some common types of marketing skills include:

Digital marketing: This type of marketing focuses on using digital channels like social media, email, and search engines to reach and engage with customers.
Content marketing: This type of marketing focuses on creating and sharing valuable content that engages and informs your target audience.
Brand management: This type of marketing focuses on building and maintaining a brand’s image and reputation in the marketplace.
Public relations: This type of marketing focuses on managing a company’s relationships with the media and the public.
Event marketing: This type of marketing focuses on planning and executing events that promote a company or product.

When highlighting your marketing skills, it’s important to focus on the specific skills that are most relevant to the job you are applying for. By showcasing your expertise and experience in these areas, you’ll be more likely to stand out from other candidates and land the job you want.

Leveraging Education and Certification

In today’s competitive job market, having a solid education and relevant certifications can set a candidate apart from the rest. Hiring managers tend to favor candidates who have made an effort to keep their skills up-to-date and demonstrate a commitment to the field.

Importance of Education and Certification

Education and certification are critical components of a strong marketing resume. By including these sections, candidates show the hiring manager that they are invested in their professional development and have the expertise they need to succeed in the role. When a candidate can demonstrate this commitment, it can make a positive and lasting impression on the hiring manager.

Marketing Resume Education Section

The education section on a marketing resume should list the candidates’ formal education achievements, such as degrees and certifications. In addition to formal education, listing coursework that relates to the position can be beneficial. For example, if the candidate took a course on digital marketing or social media strategy, it is relevant to list on a marketing resume.

When listing education on a marketing resume, it is important to highlight the highest education achieved first. For example, if a candidate has a master’s degree, they should list that before listing their bachelor’s degree.

Marketing Resume Certification Section

Certifications are a way for candidates to show their skills and expertise beyond formal education. Having relevant certifications in marketing can demonstrate that a candidate has completed training and has hands-on experience with a particular skill set.

Some certifications that candidates may want to consider including on their marketing resume include Google Analytics, HubSpot Inbound Marketing, and Hootsuite Social Media Marketing. Including relevant certification demonstrates to the hiring manager that the candidate is committed to understanding the latest tools and techniques used in marketing.

When listing certifications on a marketing resume, it is essential to note that not all certifications are equal in the eyes of a hiring manager. Candidates should consider including only the certifications that are most relevant to the job they are applying for and highlight those in the certification section.

Education and certification can set a marketing candidate apart from the rest. By leveraging these components in a marketing resume, job seekers can demonstrate their commitment to the industry and the skills they possess. Hiring managers will take notice of a candidate with a solid education and relevant certifications, so it is essential to include these sections in a strong marketing resume.

Emphasizing Achievements and Awards

Significance of achievements and awards.

Emphasizing achievements and awards in a marketing resume is critical to showcase the competencies and capabilities of the candidate. It helps the hiring managers understand the candidate’s significant contributions to the previous organizations and their willingness to go above and beyond in their job responsibilities, leading to business growth and success.

Highlighting achievements and awards boost the candidate’s chances of getting shortlisted for the next recruitment stage as it denotes that they are results-driven and have excellent work ethics. When the recruiter sees the candidate’s name popping up with awards and recognitions, they give more importance to their marketing capabilities and achievement, leading to a higher probability of landing a job offer.

Marketing Resume Achievements and Awards Section

The marketing resume achievement and awards section should be located immediately after the professional summary or objective. It should mention the critical achievements and awards obtained by the candidate in detail, using bullet points. It is important to include metrics and numbers that showcase the magnitude of success.

This section can start with a header like “Key Achievements and Awards” or “Honors and Recognitions.” The candidate should prioritize highlighting the achievements that align with the requirements of the job posting they are applying for. For example, if the job description requires expertise in digital marketing, the candidate should emphasize their achievements in that domain.

Marketing Resume Achievements and Awards Examples

Below are some examples that will give a better understanding of how to write the achievement and awards section in a marketing resume:

Received “Most Creative Marketing Collateral” award for designing a brochure that led to a 30% increase in sales.
Increased the social media following by 50% through strategic content planning and execution.
Successfully executed a product launch campaign that led to a 70% year-over-year increase in sales.
Achieved a customer retention rate of 90% by implementing customer-centric marketing strategies.
Received recognition for outstanding leadership skills, which led to 20% improvement in team performance.

Note that these examples contain metrics and numbers that illustrate the candidate’s impact and contribution to their previous organizations.

Highlighting achievements and awards is a vital aspect of a marketing resume that showcases the candidate’s capabilities and work ethic. By focusing on the accomplishments that align with the job requirements, candidates can increase their chances of landing their dream job.

Using Numbers and Metrics to Demonstrate Success

As a marketing professional, one of the most effective ways to showcase your value to potential employers is by quantifying your accomplishments. In other words, using numbers and metrics to demonstrate success can help you stand out from other candidates and showcase the impact of your work.

Power of Quantifying Experience

Quantifying your experience helps to amplify your success in a tangible way. Hiring managers and recruiters are often looking for measurable results, and numbers and metrics can provide this. For example, stating that you “increased sales” doesn’t provide nearly as much information as stating that you “increased sales by 25 percent in six months by implementing a new lead generation strategy.”

By quantifying your experience, you can also help future employers understand the scope of your work. If you managed a campaign that received 10,000 views, this is a lot more impressive than simply stating that you “managed a campaign.” Including numbers and metrics helps to provide context and specificity to your accomplishments.

Marketing Resume Numbers and Metrics Examples

When it comes to crafting your marketing resume, including numbers and metrics can be incredibly powerful. Here are some examples of how you can use numbers to showcase your accomplishments:

Increased website traffic by X percent
Improved click-through rate (CTR) from X to Y percent
Generated X new leads as a result of a campaign
Boosted sales by X percent over the course of Y months
Achieved X amount of social media engagement in a single week
Managed a budget of $X for a successful campaign
Led a team that achieved X percent market share in a competitive industry
Developed and executed a successful email campaign that resulted in X percent conversion rate

These are just a few examples of how you can use numbers and metrics to quantify your success as a marketer. Remember to highlight the most impressive numbers and be specific about the impact of your work.

Using numbers and metrics is an important strategy for showcasing your accomplishments and demonstrating your value as a marketer. By quantifying your experience, you can provide context, detail, and tangibility to your work, making it more impressive to potential employers. Use examples like the ones above to help craft a marketing resume that will stand out from the competition.

Avoiding Common Resume Mistakes

As a marketer, your resume is your best bet to impress a potential employer and land an interview. However, common resume mistakes can easily obstruct your chances of getting that dream marketing job. Here are some common mistakes to avoid:

Common Resume Mistakes

1. grammatical errors and typos.

Grammatical errors and typos are a big “no-no” in resumes. An error-free resume shows that you are detail-oriented and possess strong communication skills – prerequisites for any marketing job. A small typo could negatively impact your chances of getting hired, so proofread your resume several times.

2. Using Clichéd Phrases

Using clichéd phrases, such as “team player” or “good communication skills,” can make your resume sound unoriginal and boring. Instead, focus on specific achievements and details that highlight your uniqueness and make you stand apart from other job applicants.

3. Poor Formatting

Poor formatting on a resume diminishes its readability and aesthetics. A cluttered and cluttered resume can be annoying and difficult to scan through. Keep a clean and organized format that highlights key information and makes it easily accessible to potential employers.

4. Focusing on Job Duties Instead of Achievements

Employers want to know what you achieved in your previous role instead of knowing what you did. Using buzzwords without concrete achievements may not convey your potential impact. Instead, showcase your achievements that highlight your skills and competencies by using specific numbers and data.

Tips to Avoid Common Resume Mistakes

1. tailor your resume.

Tailoring your resume to the specific job description can increase your chances of getting noticed by employers. It is essential to use the right keywords and to highlight achievements and experiences that appear relevant to the job description.

2. Keep It Concise

Employers are usually bombarded with applications, so keep your resume concise and to the point. Avoid using long sentences and paragraphs; use bullet points to simplify your resume content.

3. Highlight Your Achievements

Highlight your achievements and experiences by using specific numbers and data. Showing your potential impact on the previous job will attract employer’s attention at a glance.

4. Proofread

Proofreading is an essential step in ensuring error-free resumes. Ask someone to read and review your resume for grammatical errors, spelling mistakes, and formatting issues.

Conclusion:

Avoiding these common resume mistakes can make your application stand out and increase your chances of getting hired for your dream marketing job. By following these tips, you can create a compelling marketing resume that highlights your achievements and experiences, catches the employer’s eye, and ultimately lands you an interview.

Tailoring Your Marketing Resume for Applicant Tracking Systems (ATS)

As technology continues to evolve, so do the ways in which employers receive, analyze, and sort through resumes. Many companies now use Applicant Tracking Systems (ATS) to streamline the hiring process and efficiently manage the large volume of resumes they receive.

The significance of ATS for job seekers cannot be overstated. According to research, up to 75% of resumes are never seen by a human due to being filtered out by ATS. Therefore, it is essential for job seekers, especially those in the marketing field, to understand how to tailor their resumes to optimize their chances of being seen by recruiters.

Here are some tips for tailoring your marketing resume for ATS:

1. Use Relevant Keywords

The first step in optimizing your resume for ATS is to use relevant keywords that align with the job description. ATS scan resumes for specific keywords and phrases that match the skills and experiences required for the job. Therefore, carefully read the job description and include these keywords throughout your resume, such as in your skills section, job title, and job duties.

2. Simplify Formatting

While creativity is important in the field of marketing, when it comes to resumes, a simple and clean format is key. ATS can have difficulty reading resumes with complex layouts or graphics, so it is best to avoid them. Use a standard font, bullet points, and clear headings to make your resume more readable for ATS.

3. Avoid Using Tables and Graphics

Similar to complex layouts, tables and graphics can cause issues for ATS when scanning resumes. Instead, use simple text formatting to highlight key information, such as bold and italic fonts.

4. Proofread Your Resume

While not directly related to ATS, it is important to proofread your resume to ensure that it is error-free. ATS may have difficulty reading resumes with spelling or grammatical errors, and these errors can also negatively impact your chances with human recruiters.

By following these tips, you can increase your chances of passing ATS and getting your marketing resume in front of human recruiters. Remember to always tailor your resume to the specific job you are applying for and highlight your relevant skills and experiences. A carefully crafted marketing resume can set you apart from the competition and land you your dream job.

Top 35 Pharmacist Interview Questions and Answers for 2023
Common Spelling Mistakes on Resumes: How to Avoid Them
Top Careers for Communications Degree Graduates in 2023
Exploring Career Paths: A Complete Guide for 2023
30 Interpersonal Skills for Your Resume in 2023

Rate this article

0 / 5. Reviews: 0

More from ResumeHead

Jobscan > Resume Examples > Marketing Resume Examples, Skills, and Keywords

Marketing Resume Examples, Skills, and Keywords

Help your dream company build strategies to get noticed and maximize its revenue. Our recruiter-approved marketing resume samples, keywords, and resources will help you land that job.

Jobscan has helped land interviews with

Marketing Resume Samples

If you thrive working in an ever-changing and innovative environment, a career in marketing could be for you. This broad field allows you to test the waters and flex your skills in various areas. As a marketer, you’ll be responsible for monitoring trends and developing solid strategies to promote products, services, and brands.

Marketers are in charge of more than compiling and analyzing demographic data to target specific campaigns to a narrow audience. They also use their marketing skills and expertise to:

Capture leads
Write engaging copy
Optimize websites
Run and test campaigns

You have the potential to make a significant impact working in the marketing department of one of your favorite companies. But first, you’ll need to impress your future employers with a masterfully crafted resume . To get started, have a look at the marketing resume examples below for the most in-demand marketing positions.

Product Manager Resume Example

If you’re all about solving problems, a product manager position might be the right fit. Your creative thinking and curiosity will be highly valued in this job. Show your potential employers you have what it takes to develop and market their products efficiently. This product manager resume sample shows what important information you should cover in your resume.

Account Manager Resume Example

As an account manager, you’ll be the link between the company and its clients. You’ll need impeccable communication skills to decode what the customer wants and translate it into results within specific departments. This account manager resume sample is a good recruiter-approved template to follow when putting together your resume.

Marketing Specialist Resume Example

Oversee your dream company’s marketing strategies across numerous channels as a marketing specialist. Spend your days consulting and working on market research to help boost the reputation and demand of a brand, product, or service. This marketing specialist resume sample is a good start in impressing any potential employers.

Digital Marketing Resume Example

With an exciting career in digital marketing, you’ll be able to implement fun and innovative digital strategies. Use SEO, PPC ads, and other online advertising methods to drive traffic to your company’s sites and increase revenue. This digital marketing resume sample can help you figure out how to best display your digital prowess.

Build an ATS-friendly resume for free

Many resume builders are advertised as free, but they often charge a fee to download your resume. Jobscan's online resume builder has no hidden costs and it’s ATS-compatible.

Optimize your resume

Marketing resume skills and keywords.

Before you impress a hiring manager, your resume will likely be put through an applicant tracking system (ATS) . Recruiters use this software to filter out weak candidates. Optimize your document with the right marketing resume keywords . When looking over the job description, note any important marketing resume skills that are called out.

Top Marketing Resume Skills

Business planning
Network marketing
Campaign strategy development
Relationship marketing
Event planning
Content strategy
Google Analytics
Social media marketing
Brand development
Business-to-Business (B2B)
Market access
Conversion optimization
Merchandising
Adobe Photoshop
Digital strategy
Sales management
Integrated marketing
Strategic communications
Entrepreneurship
Business development
Brand awareness
Market research
Web analytics
Negotiation
Affiliate marketing
Search Engine Optimization (SEO)
Public relations
Advertising
Copywriting
Adobe InDesign
Graphic design
Search Engine Marketing (SEM)
Marketing strategy
Email marketing
Public speaking
Communication
Adobe Illustrator

Salary Expectations for Popular Marketing Roles

Money may not be your main motivation when seeking a job you like, but it certainly doesn’t hurt to look for competitive salaries. Here are the median wages for the most popular jobs in marketing:

‌Education and Certification Requirements for Marketing Resumes

Your past jobs are often the best learning experiences. That said, a quality education will help boost your chances of landing better positions. The minimum education requirement for most marketing jobs is a bachelor’s degree in areas like:

Communications

The higher you aim in the marketing sector, the more credentials you’ll need. You can earn certificates in social media, content writing, and other career-specific areas depending on the tasks you’ll need to perform at work. Consider participating in continuing education programs to improve your hard skills in various areas of marketing.

Resume Worded | Proven Resume Examples

Resume Examples
Marketing Resumes

25 Marketing Manager Resume Examples - Here's What Works In 2024

Skilled marketing managers are highly sought-after by businesses in virtually every industry. our resume templates will help you shine as a job candidate in 2023 (google docs and pdfs attached)..

Hiring Manager for Marketing Manager Roles

Marketing managers can be invaluable assets for businesses of any size. While their jobs can encompass a variety of responsibilities, these individuals drive their company’s brand and public image while developing strategies to promote its products and services. They also typically oversee marketing departments, supervise other employees, and manage budgets. The future looks bright for people seeking to enter this bustling, fast-paced profession. According to the US Bureau of Labor Statistics , job opportunities for marketing managers are expected to grow by 6% between 2019 and 2029. Marketing departments aren’t going to disappear anytime soon because they provide such a vital service to businesses. Companies rely on marketing to promote public awareness of their brand and connect with customers. To be successful as a marketing manager, you’ll need to have a balance of analytical and creative skills. You should be able to analyze and interpret market data, balance budgets, and make logical decisions about marketing campaigns, all while consistently generating new ideas and communicating them effectively to others. Strong leadership skills are also essential for this senior-level position. How can you become a marketing manager in 2023? You’ll need a knockout resume to set yourself apart from other applicants. Let’s look at some marketing manager resume templates that will help you get hired.

Marketing Manager Resume Templates

Jump to a template:

Marketing Manager
Product Marketing Manager
Social Media Marketing Manager
Digital Marketing Manager
Digital Marketing Specialist
Marketing Director
Email Marketing Manager
Content Marketing Manager
Marketing Communications Manager
Marketing Account Manager
Senior Marketing Manager

Jump to a resource:

Keywords for Marketing Manager Resumes

Marketing Manager Resume Tips

Action Verbs to Use
Bullet Points on Marketing Manager Resumes
Frequently Asked Questions
Related Marketing Resumes

Get advice on each section of your resume:

Template 1 of 25: Marketing Manager Resume Example

A marketing manager helps businesses generate more sales or get a particular community’s attention. They are responsible for leading the entire marketing operations, including conducting research, developing and implementing strategies, estimating budgets and resources, and delegating tasks. This is a role that requires project management skills and analytical thinking. You should use your resume to illustrate your value, so it’s a good idea to include quantifiable achievements in your work experience section.

A marketing manager resume template using strong metrics to accentuate achievements.

We're just getting the template ready for you, just a second left.

Tips to help you write your Marketing Manager resume in 2024

understand your target audience..

Yes, we’re talking about your potential employer. You can leverage the same principles you use in your marketing research for your job hunt. Before writing your resume it’s a good idea to do some research on your potential employer to understand what they’re looking for. Is it an agency or a niche-specific company? In that case, are you familiar with that niche? If so, it’s definitely worth mentioning that on your resume, either in the skills section or as part of your work experience. What skills would be useful for helping your potential employer generate more leads? Use this information in your favor to craft the ideal resume.

Craft your resume based on your specialty.

What differentiates you from the competition? Most marketing managers are generalists, but it’s all about proportions and value. Are you more proficient at SEO? Do you stand out when it comes to data analytics? Your job hunt should be treated like a marketing campaign, and your resume is what will get your potential employer’s attention. Therefore, it is important to accentuate your strengths and value. It is also a good opportunity to incorporate relevant keywords.

Skills you can include on your Marketing Manager resume

Template 2 of 25: marketing manager resume example.

When you’re seeking a marketing manager position, your resume should highlight the skills and abilities that will help you succeed in the role. A great marketing manager is a skilled communicator, a creative problem solver, and an astute analyst -- so your work experience should show how you’ve successfully used all of these skills (and more) at past jobs.

Marketing manager resume with measurable achievements and hard technical skills

Uses specific metrics to measure achievements in the marketing industry

Marketing is a competitive, results-driven field. You need to be able to achieve concrete, measurable outcomes in order to succeed in this profession. Being able to quantify your accomplishments at past jobs (e.g. “increased site traffic by 15%” or “generated over $1.5 million in revenue”) shows that you can make a meaningful impact at a company.

Effective use of skills section to describe marketing skills

Although you don’t need a technical background for a marketing manager role, you may need to be familiar with certain types of software (e.g. for data analytics or marketing automation). It’s wise to use your skills section to showcase your knowledge of programs like Facebook Ads, CRM tools, or Influencer Marketing.

Template 3 of 25: Product Marketing Manager Resume Example

If you’re business savvy yet also creative, a job as a product marketing manager could be a good fit for you. The product marketing manager, creates, plans, and executes marketing strategies for a company’s product line. This role will work closely with the product development and sales departments to craft messages that resonate and persuade key customer groups to buy. The product marketing manager is responsible for creating messaging, creating customer personas, conducting market research, utilizing marketing tools, tracking data, and more. To become a product marketing manager, you’ll need at minimum a bachelor’s degree in marketing. A master’s degree in marketing or business may help you stand out. Hiring managers will be looking for a candidate with several years of experience in the marketing world. Previous experience as an SEO specialist, head of content, or brand manager will be desirable. The ideal product marketing manager candidate is creative, dynamic, and a skilled multi-tasker.

A resume for a product marketing manager with a master's degree in business and experience as a marketing coordinator.

Tips to help you write your Product Marketing Manager resume in 2024

showcase your experience collecting and interpreting data.

Product marketing managers are responsible for monitoring and analyzing the data from marketing campaigns they are running. As such, it’s important to show you are able to use data to improve your marketing strategy. Showcasing examples where you’ve done so in the past on your resume is wise.

Highlight proficiency with online marketing tools

It’s important that candidates for this role are able to use online marketing tools, such as Google Adwords, to implement and monitor effective online campaigns. As such, you should highlight any experience you have working with popular digital marketing tools. You can also get certified in Google Adwords and a variety of other marketing tools.

Skills you can include on your Product Marketing Manager resume

Template 4 of 25: product marketing manager resume example.

The product marketing manager is responsible for creating a voice for the product outside the company. This means they implement different techniques to increase the product’s visibility. A company can have a great product, but if they don’t know how to make it visible to its target audience it might lead to financial failure, and it’ll never get to solve its customers’ problem. That’s when a product marketing manager can be helpful.

A product marketing manager resume template that highlights education.

Focus on your impact rather than your responsibilities.

The product marketing manager’s purpose is to generate conversions and retention, so they must have full ownership of the project. That’s why it is essential to focus on your impact rather than your responsibilities. Was your job able to generate leads? Were you able to engage customers? If you prioritize these achievements over your duties in your work experience section, you’ll add more value to your resume.

Demonstrate your ability to make data-driven decisions on your resume.

Research is an essential aspect of product marketing management. You need to determine your target audience and understand its habits to establish a successful campaign. Ideally, you should leverage statistics and metrics to make decisions. You can talk about previous projects in which you conducted data-driven research to create a marketing strategy.

Template 5 of 25: Product Marketing Manager Resume Example

Product marketing managers research customer needs, develop marketing strategies, and create messaging and communications around products to shape their image. To get one of these jobs, you need to be an exceptional marketer with a proven track record of driving product sales. It’s not an entry-level position, so use a resume like this one to demonstrate your success at previous jobs as well as any promotions you’ve received.

Product marketing manager resume with promotions, work experience, and past achievements

Shows growth through promotions

Product marketing managers are seasoned professionals with plenty of experience, and they usually also lead marketing teams. Show that you are ready for a senior-level leadership role by pointing out promotions at past jobs (e.g. the positions at Growthsi shown on this resume) -- being promoted proves that you are a strong performer and that you are professionally driven.

Emphasizes past work experiences and achievements

You need marketing expertise in order to become a product marketing manager, so your resume should highlight your history within the field. Having years of experience and achievements in related jobs such as sales analytics, business data analytics, or marketing coordination will make you a stronger candidate for the role.

Template 6 of 25: Product Marketing Manager Resume Example

The marketing and product management field is filled with job applicants who lack significant experience. This resume, by contrast, illustrates the marketing background of the product manager and does an excellent job at conveying a sense of continuous accomplishments at a variety of tasks.

Product marketing managers with related successes across a variety of platforms and responsibilities should emphasize the breadth of their productive history.

A long history of successes

The 10-year experience of this product manager is the main thing that this resume focuses on, and with the results it outlines, it should be. The jobs that are detailed demonstrate responsibilities and productivity that scale appropriately with the applicant’s increased knowledge, indicating that they can bring even better results to their next company.

Positive results from a variety of responsibilities

Product marketing managers need to wear multiple hats for their position, and this resume demonstrates that the applicant is skilled at a large variety of relevant marketing tasks. Not only is their experience with social media detailed, but their e-commerce proficiency and even international successes are included as well.

Template 7 of 25: Social Media Marketing Manager Resume Example

A social media marketing manager is someone who oversees many aspects of a company’s digital marketing strategy and focuses mainly on social media channels. The social media marketing manager may oversee email campaigns, content on platforms such as Instagram, opportunities on radio or podcasts, digital advertisements, and more. As a social media marketing manager, you will monitor and analyze engagement data, oversee project progress, work cross departmentally to develop new content, and engage with internal stakeholders to ensure initiatives are aligned. To become a social media marketing manager, you will need an undergraduate degree in a related field such as marketing or communications. A master’s degree is not necessary but can help you land the role. Hiring managers will look for candidates with extensive digital marketing experience, so prior roles as a digital content creator, digital marketer, or marketing supervisor will help you stand out. To land this role, it’s important to have considerable experience using digital marketing tools, great analytical thinking skills, as well as a creative and flexible mindset.

A resume for a social media marketing manager with a master's degree and experience as an advertising manager and market research analyst.

Tips to help you write your Social Media Marketing Manager resume in 2024

detail your knowledge of digital advertising tools.

Digital advertising is integral to a successful advertising strategy in today's world. With that in mind, it’s important to showcase your ability to use digital marketing tools, such as Google AdWords, effectively. Google, Hubspot, and many other companies offer online certification courses in digital advertising. You can add these credentials to your resume to stand out.

Highlight your people and project management skills

As a social media marketing manager, you will be responsible for overseeing each project at large, as well as delegating each task within a project to the proper team. It’s important to showcase your ability to effectively manage projects, delegate tasks, and lead a team on your resume.

Skills you can include on your Social Media Marketing Manager resume

Template 8 of 25: social media marketing manager resume example.

Social media marketing managers create, plan, and run marketing campaigns on various social media platforms. If you’re applying for one of these positions, you’ll need strong marketing skills as well as the ability to generate engagement on platforms such as Twitter, Facebook, and Instagram. Use your resume to show off your social media savvy as well as your previous accomplishments in marketing.

Social media marketing manager with bullet points, strong action verbs, and measurable results

Bullet points lead with strong action verbs, relevant to marketing management

Social media marketing managers need to have strong leadership and management skills. One of the best ways to demonstrate your initiative and productivity is to use strong action verbs to discuss your achievements. Verbs like “launched”, “collaborated”, and “promoted” highlight your professional strengths and vividly illustrate what you accomplished at past jobs.

Points out specific, quantifiable results relevant to social media

If you want to stand out as a job applicant, your resume should be full of clear, specific accomplishments from your past jobs. When you can point to measurable achievements such as “increased conversions by 145%” or “managed advertising for more than 50 social media accounts”, you show hiring managers proof of your marketing abilities.

Template 9 of 25: Social Media Marketing Manager Resume Example

While social media management focuses more on the management and use of social media accounts, social media marketing management emphasizes generating leads to those accounts, or even the company’s website, through paid or organic channels. When applying for a social media marketing manager role, your work history and skills section should show evidence of your experience in such areas.

Social media manager resume example with a focus on marketing and marketing campaigns

Strong action verbs and attention to numbers

The bullet points in this template utilize strong action verbs such as “launched”, “lead”, and “promoted” to emphasize their role in the highlighted activities. The bullets also clearly quantify the results achieved, such as “engagement growth 45% higher than average” and “increased conversions by 145%”. Due to the quantitative nature of marketing and social media, it is important to highlight such accomplishments on your resume to show the hiring manager that you have experience with effectively increasing sales and engagement.

Tailored to social media marketing

This resume effectively displays the applicants’ blend of expertise in both social media and marketing. Their work history and skills in advertising, market research, and in content marketing clearly demonstrate their competency and ability to succeed in a social media marketing manager role.

Template 10 of 25: Digital Marketing Manager Resume Example

There are different forms of traditional marketing, but your potential employer might be focused on a marketer that feels comfortable in the online arena. Therefore, it is ideal to tailor your resume to digital the digital marketing industry. This includes skills like SEO, email marketing, website analytics, and social media management.

A digital marketing manager resume template using strong action verbs.

Tips to help you write your Digital Marketing Manager resume in 2024

improve your chances of getting noticed by using keywords..

Think of your resume as a website where you place your content. Most resumes will go through scanning platforms also called Applicant Tracking System. And most of them get lost in the process because they were not optimized with keywords. By adding relevant keywords you are increasing your visibility in the job hunt. These keywords can be marketing skills or techniques you can include on your resume.

Maintain a good readability score.

There is a reason why readability plays a huge role in search engine optimization. Users won’t be engaged in content that is hard to read. That’s why search engines prioritize content with positive readability scores. The same thing can be applied to your resume. Recruiters might ignore your resume if it’s hard to read. That’s why it is important to distribute your work experience content into bullet points and use action verbs that’ll help you write more concise phrases.

Skills you can include on your Digital Marketing Manager resume

Template 11 of 25: digital marketing manager resume example.

A digital marketing manager oversees and leads the marketing team. They are responsible for determining the project’s standards, delegating tasks, providing feedback, and using data analytics for strategic planning. They can work in a wide variety of industries to help their organization generate more sales and donations, or get a particular community’s interest. Since this is a senior-level position, your resume should demonstrate extensive expertise in marketing projects.

A digital marketing manager resume template accentuating leadership experience.

Highlight your project management skills on your resume.

This is a role that combines marketing expertise with management duties, so it’s crucial to highlight our project management skills on your resume. Your potential employer might want to know if you are qualified to lead and guide a marketing team toward its goals.

Demonstrate your familiarity with Agile principles on your resume.

According to the 4th Annual State of Agile Marketing Report, 51 percent of marketing teams used Agile principles in their operations. Agile helps teams stay on top of their backlog by prioritizing tasks and dividing them into a manageable workload.

Template 12 of 25: Digital Marketing Manager Resume Example

Digital marketing managers are a key part of leadership in digital marketing, above digital marketers and under digital marketing directors. They’re leaders and experts in the digital marketing space, including content, email, social media, and mobile marketing. They develop and implement marketing campaigns on digital platforms in order to promote a company’s brand, products, and services. Experience with digital marketing and managing a team are a must for this role.

A digital marketing manager resume template that combines professional management and digital marketing experience, relevant education, and transferable hard skills.

Show your ability to manage budgets

Digital marketing managers are not only responsible for managing people, but also budgets. The ability to effectively complete projects within financial constraints saves the company money, and ultimately in a business you want to have the highest rate of return that you can. An example would be “Maintained cost-saving rates at 60%, saving up to $1.1 million per year.”

Emphasize your sales abilities

Marketing is key to driving more sales. If you have experience increasing traffic, engagement, and ultimately landing more sales for the company, you should take the time to highlight your experience. For example, you’ve generated a 5% increase in the company’s baseline profit due to the changes you’ve made with digital ads, social media campaigns, and more. Show it off!

Template 13 of 25: Digital Marketing Manager Resume Example

A digital marketing manager oversees all of a company’s online marketing efforts, which could include email newsletters, social media posts, and advertising. To become a digital marketing manager, you’ll want to use your resume to emphasize your fluency with online marketing channels as well as your technical skills.

Digital marketing manager resume with hard technical skills, clear accomplishments, and strong verbs

Skills section lists digital marketing hard skills

Digital marketing can require some technical competency. While you don’t necessarily need a background in programming or coding, you may need to be proficient with software such as SQL, Google Analytics, and Python. Listing these hard skills in your skills section can be an effective way to demonstrate your technical abilities.

Describes digital marketing accomplishments using clear action verbs

Verbs like “orchestrated”, “overhauled”, and “managed” are great, strong words for describing what you achieved at past jobs. Choosing the right words to talk about your past experiences can add energy to your writing and tell potential employers a lot about the kind of employee you are.

Template 14 of 25: Digital Marketing Specialist Resume Example

A digital marketing specialist is a professional who helps organizations increase their online visibility, generate more traffic, and eventually increase their profit. They use multiple strategies, including search engine optimization, copywriting, email marketing, influencer marketing, user-generated content, and paid advertising. This is a role that requires a lot of market research and evaluation, so it’s important to highlight your data analytic skills on your resume.

A digital marketing specialist resume template highlighting creative and technical skills.

Tips to help you write your Digital Marketing Specialist resume in 2024

highlight your marketing automation skills on your resume..

Marketing automation software is used for reducing repetitive tasks and taking some weight off the digital marketer’s shoulder. These tools optimize marketing campaigns including email marketing, content management, audience segmentation, etc. This way, digital marketers can focus on more relevant tasks such as marketing analysis and strategic planning.

Mention your knowledge of user experience design.

User experience is the process of evaluating and enhancing users’ interaction with a brand, product, or service. Digital marketers use UX to improve the target audience’s perspective of a brand or website. This helps them improve the product’s aesthetic, functionality, and experience.

Skills you can include on your Digital Marketing Specialist resume

Template 15 of 25: digital marketing specialist resume example.

As an experienced digital marketing specialist, make sure to highlight your successful projects and marketing experience in previous positions. This is a general digital marketing specialist template that demonstrates a well-rounded grasp of best marketing practices with a variety of relevant hard skills and numeric accomplishments that show the recruiter what you can do.

A general digital marketing resume with 5+ years of experience, relevant hard skills, and education.

Quantify your achievements and projects

As a digital marketing specialist, you are responsible for driving traffic. Sharing specific numbers of the results of your work gives the recruiter hard numbers to picture what you can do for their company. This resume template offers key examples like “increased monthly organic website traffic by 35%” (numeric achievement) and then explicitly states what digital marketing strategies they used.

List your relevant hard skills for marketing

Hard skills for digital marketing specialists are specifically related to data analysis to understand and act on market trends, as well as the ability to use creative software such as Adobe Creative Suite and Illustrator. You’ll want to make sure to cross-reference the job description and only list skills that you are truly familiar with.

Template 16 of 25: Digital Marketing Specialist Resume Example

Digital marketing specialists are responsible for planning and carrying out marketing campaigns as well as analyzing and reporting data. Although this role is less senior than a management position, it still usually requires some prior experience within digital marketing. Your resume should highlight successful digital marketing campaigns you’ve run at past jobs. Make sure to also mention your relevant hard skills in your skills section, as shown in this resume.

Digital marketing specialist resume with measurable accomplishments and hard skills

Quantifies achievements with specific metrics

Whenever possible, use specific numbers to quantify the results you achieved through your past digital marketing campaigns. Saying that you “increased monthly organic website traffic by 35%” or “achieved a 91% lead-form submissions increase” shows hiring managers what you are capable of achieving for their company.

Prominent skills section showcases technical abilities

You’ll typically need at least some technical skills to become a digital marketing professional. You might need to use software for marketing automation, graphic design, and analytics in your day-to-day job -- so be sure to list these hard skills prominently on your resume.

Template 17 of 25: Marketing Director Resume Example

A marketing director is someone who is responsible for overseeing the creation, implementation, and monitoring of all marketing campaigns in a company. As such, they are experienced marketing professionals who have knowledge of digital marketing, advertising, and event marketing. The marketing director must analyze data to create marketing plans based on a company’s current performance and desired goals. They also must lead a team of midlevel marketers in executing the campaign successfully. When recruiting for this role, hiring managers will be looking for someone with proven marketing and leadership experience, as well as relevant technical skills. Most candidates for the role have a bachelor's degree in marketing or communications. A master’s degree can help make your resume more competitive. To land this role, candidates usually need at least three years of previous marketing experience, and technical skills in branding, advertising, and digital marketing.

Resume emphasizing experience directing marketing initiatives, including strategy creation and team management for successful implementation

Tips to help you write your Marketing Director resume in 2024

show your proficiency with differing marketing techniques.

There are many techniques marketers can deploy depending on a company’s needs. Since the marketing director is responsible for inventing all campaigns, hiring managers will want someone with expansive knowledge. On your resume, try not to focus on a singular marketing concept. For example, if you're currently in digital marketing, you’ll want to highlight experiences you’ve had with different campaigns like direct mail. It’ll show hiring managers you're well-versed in a variety of tactics.

Highlight your leadership skills that relate to being a marketing director

The marketing director typically oversees a department of entry-level and mid-level marketers. Since the marketing director is responsible for managing employees to ensure campaigns are executed correctly, hiring managers will be looking for a candidate with stellar leadership skills. If you’ve been able to effectively lead a team, you should highlight your success. If you haven’t yet had the opportunity to lead a team, try to highlight experiences where you lead a project or trained new hires.

Skills you can include on your Marketing Director resume

Template 18 of 25: marketing director resume example.

Besides digital marketing directors, there are also traditional marketing directors who dabble both in the online space and in-person. This may include coordinating marketing campaigns for product launches, events to promote the product or service, and overseeing relationships with the public and marketing vendors. They lead their team and successfully complete projects within the set deadline and budget, while conducting market research.

A marketing director resume that shows promotion and leadership in an impressive work experience, supplemented by education and hard skills.

Show longevity in your roles

As a marketing director, you are a key player in the company’s marketing department and should be a resource of all things marketing. Prospective employers may be wary if you have a short history at a job, as they don’t want to be replacing a director of the department anytime soon. Don’t forget to show promotion in your roles too!

Emphasize your project management skills and experience

Executing marketing campaigns requires project management experience; both in starting the project and successfully finishing it with results. Make sure to talk about any relevant marketing projects with what scale they were, the budget, the results, and within what timeframe. The details help the recruiter to create a complete picture of what you did and what you can do.

Template 19 of 25: Marketing Director Resume Example

If you’re an outstanding leader with years of marketing and management experience, you may have your sights set on becoming a marketing director. Most professionals spend 5-10 years in various marketing jobs before advancing to a director position. When you’re applying for this job, your resume should show that you’ve excelled in past marketing roles and that you’ve been successful as a manager.

Marketing director resume showing promotions at past jobs and achievements with strong action verbs

Emphasizes professional growth through promotions in marketing roles

If you’ve advanced to more senior positions at previous companies, make sure to point out those promotions on your resume. Showing how you stepped up to greater levels of responsibility and seniority in past jobs speaks to your leadership abilities.

Uses marketing-focused action verbs to describe achievements

For a senior leadership role, your resume needs to show that you are an excellent manager and leader of people. Choose strong action verbs such as “improved”, “negotiated”, and “managed” to highlight your initiative and ability to make sound decisions for the benefit of your past companies.

Template 20 of 25: Email Marketing Manager Resume Example

Email marketing managers are tasked with developing and ensuring the execution of a company’s email marketing strategy. This position requires communication with the larger marketing department as well as with your subordinates so communication skills are essential. Recruiters will be looking for a background in marketing and management and will be looking, specifically, to see your experience with email marketing. Here is a strong email marketing manager resume to look at.

Email marketing manager resume sample that highlights the applicant’s marketing experience and tools.

Tips to help you write your Email Marketing Manager resume in 2024

include all industry-standard email marketing tools..

There are a couple of email marketing tools available in the market currently. Ensure you are experienced with at least the industry standard ones. For those you are not familiar with, make the effort to take a crash course to learn how to use them before adding them to your resume.

Include metrics relevant to email marketing.

Impress recruiters with your success in previous positions by including important metrics. Some relevant email marketing metrics include your emails-opened rate, and your email response rate just to mention a few.

Skills you can include on your Email Marketing Manager resume

Template 21 of 25: content marketing manager resume example.

A content marketing manager manages the creation of content meant to engage and attract customers to a company’s brand and products. In this position, you will create the content strategy, handle budgets, manage content creators, and evaluate content engagement. Recruiters will be looking to see a background in marketing - especially digital marketing - and strong managerial experience. Take a look at this recruiter-approves resume.

A content marketing manager resume sample that highlights the applicant’s content marketing experience.

Tips to help you write your Content Marketing Manager resume in 2024

include digital-marketing-specific skills..

Digital marketing is unique from other forms, of marketing, so specify your marketing skills to digital marketing skills. These would include things like expertise in SEO or Google Analytics.

Use content marketing keywords.

Get passed and ATS resume filters by using relevant content marketing keywords. These may include words like SEO, social media, email, Google Analytics, etc.

Skills you can include on your Content Marketing Manager resume

Template 22 of 25: marketing communications manager resume example.

A professional in this position is in charge of developing and executing the production of marketing content that communicates information about the company’s products. This content may include product fact sheets, brochures, graphics, etc. As a manager, you will take more of an overseer role so your management and leadership skills need to be strong and effective. You will be expected to have a strong background in marketing and communications and to have an excellent understanding of the company’s products. Because this is a manager's position, at least 5 years of experience will be expected.

A marketing communications manager resume sample that highlights the applicant’s career progression and certifications.

Tips to help you write your Marketing Communications Manager resume in 2024

show career progression in marketing..

To arrive at a management position, you need to show leadership and initiative. Showing a steady ascent in the marketing department with promotions shows that you have been an excellent employee and that previous employers have identified you as someone with leadership potential.

Get marketing-related certification.

Show recruiters your dedication to the profession by going the extra mile and gaining certification in marketing-related topics. This applicant has certifications in marketing communication and social media marketing.

Skills you can include on your Marketing Communications Manager resume

Template 23 of 25: marketing account manager resume example.

Like all other account managers, marketing account managers create and maintain relationships with clients. The biggest difference is that these account managers specialize in the marketing of the company’s products to these clients. You will be in charge of creating marketing strategies and campaigns, researching the competition, coordinating the realization of marketing campaigns, and analyzing the effect of these campaigns. Your resume should show your ability to do all these tasks and more.

A marketing account manager resume sample that highlights the applicant’s wide range of marketing experience in multiple industries.

Tips to help you write your Marketing Account Manager resume in 2024

show marketing experience using multiple mediums..

This position is not specialized in one medium like website marketing. So your resume should equally show experience in marketing on multiple mediums. This applicant shows experience using email marketing, website marketing, and social media marketing.

Mention the industries you have worked in.

Your marketing approach in the education sector will be very different from your approach in the financial sector. So include the industry of your previous employers, especially if you are applying for a job in those sectors. It will be beneficial for recruiters to know that you already have a grasp of that industry’s landscape and know what marketing is effective in that sector.

Skills you can include on your Marketing Account Manager resume

Template 24 of 25: marketing account manager resume example.

A marketing account manager is the face of the company to its clients. It is your job to manage client relationships and cultivate new client relationships. You will be the middle man between the marketing department and the client and will endeavor for your client to have a positive experience with your company. This position needs excellent interpersonal skills as well as problem-solving and communication skills. Many professionals in this position have bachelor's degrees in marketing, business, or a related field, and have years of experience in the industry. Take a look at this successful resume.

A marketing account manager resume sample that highlights the applicant’s marketing skills and experience.

Use strong action verbs which stress marketing skills.

Strong action verbs can highlight your marketing and leadership skills. Verbs like ‘championed’, ‘supervised’, and ‘launched’ help frame your achievements in a positive light.

Focus on marketing skills in the skills section.

As much as client relations and communication are a big part of your role, you still need to show yourself to be a strong marketing professional. So concentrate on listing your marketing skills in the skills section.

Template 25 of 25: Senior Marketing Manager Resume Example

A senior marketing manager will oversee the operations of their marketing department. They are charged with taking the lead in developing marketing strategies and supervising the execution of those strategies. As such, managerial and leadership skills are essential for success. You will be expected to have a degree in marketing or a related field and will need to have years of experience in the same. Take a look at this recruiter-approved resume sample.

A senior marketing manager resume sample that highlights the applicant’s career growth and technical marketing skills.

Tips to help you write your Senior Marketing Manager resume in 2024

show growth in your marketing promotions..

To get to a senior role, you need to show previous success and recognition of your success by previous employers. Showing promotions in the marketing field is an easy way to indicate that you are an exemplary employee and that your previous employers thought you deserving of promotions.

Add technical skills relevant to being a senior marketing manager.

This resume doesn’t use a long list of skills and instead prioritizes the most relevant skills for the job. Do the same and mention the most relevant skills for this position.

Skills you can include on your Senior Marketing Manager resume

To bring you the most effective tips for writing a strong Marketing Manager resume, we collaborated with hiring managers from top companies like Procter & Gamble, Spotify, and Google. They shared insider knowledge on what they look for when hiring marketing professionals, and we've distilled their advice into actionable tips you can use to improve your resume and land your next marketing role.

Highlight your marketing campaign experience

Hiring managers want to see the specifics of marketing campaigns you've worked on. Instead of simply listing your responsibilities, provide concrete examples:

Led social media marketing campaign on Facebook and Instagram, resulting in a 30% increase in website traffic and 250+ new leads
Managed $500K Google Ads campaign over 6 months, optimizing ad spend to decrease cost-per-click by 20% while maintaining lead quality

Quantify your results whenever possible, as this gives employers a clear picture of your potential impact on their business.

Bullet Point Samples for Marketing Manager

Showcase your knowledge of marketing tools and technologies

Modern marketing relies heavily on tools and technologies to automate, analyze, and optimize campaigns. Show employers you're well-versed in the tools of the trade:

Proficient in marketing automation tools including Marketo, Pardot, and HubSpot
Skilled in Google Analytics, Google Ads, and SEO tools such as Ahrefs and SEMrush
Experience with CRM systems like Salesforce and Microsoft Dynamics

Be specific about the tools you've used and your level of expertise. If you have certifications, such as Google Analytics or HubSpot Inbound Marketing, be sure to include those as well.

Demonstrate cross-functional collaboration skills

Marketing managers rarely work in isolation. They often collaborate with sales, product, design, and other teams to bring campaigns and initiatives to life. Highlight your ability to work cross-functionally:

Partnered with sales team to align marketing efforts with sales goals, resulting in a 15% increase in qualified leads
Collaborated with product team to launch new feature, creating go-to-market strategy and messaging

Avoid simply stating you have "strong collaboration skills." Instead, provide concrete examples of how you've worked with other teams to achieve business objectives.

Tailor your resume to the specific role

Not all marketing manager roles are the same. A company seeking a Digital Marketing Manager will have different expectations than one hiring a Brand Marketing Manager. Tailor your resume to the specific role:

Experienced marketing professional with 5+ years in the field

Instead of a generic summary like the one above, speak directly to the role:

Digital Marketing Manager with 5+ years experience driving growth through paid social, SEM, and email marketing campaigns

Review the job description carefully and mirror the language and requirements in your resume. This shows employers you've taken the time to understand their needs and how you can meet them.

Include non-traditional marketing experience

Marketing extends beyond just paid advertising or content creation. If you have experience in related areas, include that on your resume:

Planned and executed company's first user conference for 500+ attendees
Managed company's social media presence, growing LinkedIn followers by 200% over 6 months
Served as liaison between marketing and sales teams to ensure alignment on lead quality and campaign objectives

These types of experiences demonstrate your versatility and ability to think beyond traditional marketing channels. They can help you stand out, especially if you're earlier in your career or transitioning from a different field.

Highlight your leadership and project management skills

As a marketing manager, you'll likely be responsible for leading campaigns and initiatives from ideation through execution. Showcase your leadership and project management abilities:

Led cross-functional team of 6 to plan and execute multi-channel product launch campaign
Managed $1M+ annual marketing budget, allocating funds across channels to maximize ROI
Mentored and coached junior marketing associates, providing guidance on campaign strategy and execution

If you don't have formal management experience, highlight instances where you took the lead on a project or initiative. Employers want to see that you have the potential to lead and drive results.

So, do you think you have what it takes to be a marketing manager? If you’re ready to apply for jobs, here are some tips for crafting a strong resume that will set you apart from your competition.

List your marketing hard skills in a skills section

You don’t always need to include a skills section in your resume, but it’s always a good idea to add one when you’re applying for marketing jobs. As a marketing manager -- and especially if digital marketing is your focus -- you’ll probably need to have at least some technical knowledge. If you’re proficient with things like Google Analytics or Facebook Ads, these abilities can help make you a stronger job candidate. Utilize your skills section to list all marketing-related software you have experience with.

Tailor your resume to the specific job you’re after

When you’re job hunting, it’s always a smart idea to tailor your resume to the specific position you’re applying for. On a marketing manager resume, you may want to highlight your past experiences with marketing, advertising, social media, web analytics, CRM systems, SEO, and other related areas. Also be sure to mention any management or leadership positions you’ve held. Adding marketing-related keywords to your skills and work history sections can help you tailor your resume even further. These keywords can also get your resume through automated tracking systems (ATS) and other filters that many employers use to sift through incoming applications. For keyword ideas, browse marketing manager job listings, look for commonly-used words or phrases, and incorporate them into your resume.

Sell yourself with strong bullet points

As a marketing professional, you need to be able to market yourself to potential employers. Make it an easy choice for a recruiter to hire you by showing that you are the most qualified person for the job. Strong resume bullet points are one of the most effective ways to sell yourself as a candidate. Bullet points should be bite-sized summaries of what you’ve accomplished at past jobs. If at all possible, include numbers and metrics to illustrate the impact of your actions. Did you generate tons of revenue for a past company? Did you significantly increase the audience or engagement on your former employer’s social media channels? Mention specific results you achieved so hiring managers can see proof of your marketing skills. What should your bullet points look like? Here are some weaker and stronger examples to help guide you in the right direction.

Assisted with implementing digital marketing strategies

“Assisted” is not a strong verb to lead with. It implies that you played a secondary or passive role in the project you were working on, and that’s not the message you want to convey. This bullet point is also incredibly vague and says nothing about what digital marketing strategies you employed or how they impacted the business. STRONGER

Designed and executed email marketing and advertising campaigns that drove a $2 million increase in revenue

A bullet point like this one is much more vivid and impactful. It starts on a strong note with a clear action verb (“designed’), describes what you did in greater detail, and includes an impressive result that you accomplished through your work.

Writing Your Marketing Manager Resume: Section By Section

header, 1. include your name and contact information.

Your header should prominently feature your full name, phone number, and email address. This makes it easy for recruiters to identify and contact you.

John Smith 123-456-7890 | [email protected]

Avoid using nicknames or unprofessional email addresses that could raise red flags:

Johnny 'The Marketer' Smith 123-456-7890 | [email protected]

2. Showcase your marketing specialty

If you specialize in a particular area of marketing, consider including it in your header. This helps recruiters quickly understand your expertise and determine if you're a good fit for the role.

John Smith Digital Marketing Specialist 123-456-7890 | [email protected]
Jane Doe Content Marketing Manager 123-456-7890 | [email protected]

However, avoid using overly broad or vague titles that don't clearly communicate your focus:

Marketing Guru
Marketing Rockstar

3. Keep it simple and professional

While it may be tempting to get creative with your header design, it's best to keep it clean and easy to read. Stick to a standard font, use clear section headings, and avoid using graphics or logos.

John Smith Digital Marketing Manager New York, NY | 123-456-7890 | [email protected] LinkedIn: linkedin.com/in/johnsmith

Busy, cluttered headers with too many design elements can be distracting and take away from your qualifications:

John Smith Marketing Manager Extraordinaire! 123-456-7890 | [email protected] | New York, NY 10001 [photo] [company logo] [links to social media profiles]

Summary

A resume summary is an optional section that appears at the top of your resume, just below your contact information. It provides a brief overview of your professional experience, skills, and accomplishments, tailored to the specific job you're applying for. While a summary is not required, it can be a valuable addition to your resume if you have extensive experience in marketing or are making a career change.

When writing your summary, focus on your most relevant qualifications and achievements, using specific examples and metrics to demonstrate your value. Avoid using an objective statement, as it is outdated and does not provide any additional information that is not already covered in your resume.

How to write a resume summary if you are applying for a Marketing Manager resume

To learn how to write an effective resume summary for your Marketing Manager resume, or figure out if you need one, please read Marketing Manager Resume Summary Examples , or Marketing Manager Resume Objective Examples .

1. Highlight your marketing expertise

Your summary should showcase your expertise in marketing and your ability to drive results. Use specific examples and metrics to illustrate your impact, such as:

Experienced marketing manager with a proven track record of increasing brand awareness and generating leads through targeted campaigns
Skilled in developing and executing marketing strategies that have resulted in a 25% increase in website traffic and a 15% boost in conversions

Avoid using vague or generic statements that do not provide any real insight into your abilities, like:

Marketing professional with experience in various industries
Results-driven marketing manager with a passion for success

2. Tailor your summary to the job description

Your summary should be tailored to the specific marketing manager position you're applying for. Review the job description carefully and identify the key skills and experience the employer is looking for. Then, incorporate those elements into your summary to demonstrate your fit for the role.

For example, if the job description emphasizes digital marketing experience, your summary might look like this:

Digital marketing manager with 5+ years of experience developing and executing successful online campaigns. Proficient in SEO, SEM, social media marketing, and email marketing. Achieved a 30% increase in organic traffic and a 20% improvement in email open rates for previous clients.

3. Showcase your leadership and collaboration skills

As a marketing manager, you'll likely be responsible for leading a team and collaborating with other departments. Use your summary to highlight your leadership and collaboration skills, such as:

Experienced in managing cross-functional teams to deliver marketing campaigns on time and under budget
Strong leadership skills, with a proven ability to mentor and develop junior marketing team members

Avoid mentioning soft skills directly, like "strong communication skills" or "team player." Instead, provide examples that demonstrate these qualities in action.

Experience

The work experience section is the heart of your marketing manager resume. It's where you highlight your most relevant and impactful professional experiences. This is your chance to show potential employers how you've excelled in previous roles and made a positive impact on the companies you've worked for.

In this section, we'll break down the key steps you should follow when writing your work experience section to make it stand out to hiring managers.

1. Highlight your marketing campaigns and initiatives

As a marketing manager, your resume should showcase the successful marketing campaigns and initiatives you've led. Provide specific examples of campaigns you've managed from start to finish, and the results you achieved.

Spearheaded a social media marketing campaign that increased brand awareness by 25% and generated 10,000 new leads
Developed and executed a content marketing strategy that increased organic traffic by 50% and improved lead generation by 30%

Avoid simply listing your responsibilities without providing context or results:

Managed social media accounts
Created content for blog and website

2. Showcase your leadership and team management skills

As a marketing manager, you likely manage a team of marketers and work cross-functionally with other departments. Highlight your leadership and team management skills in your work experience section.

Led a team of 5 marketing specialists to develop and execute a multi-channel marketing campaign that generated $500K in revenue
Collaborated with sales and product teams to align marketing efforts with business objectives, resulting in a 20% increase in qualified leads

Avoid simply stating that you managed a team without providing context or results:

Managed a team of marketing specialists

3. Use metrics to quantify your impact

Whenever possible, use metrics to quantify the impact of your work. This helps hiring managers understand the scope and significance of your achievements.

Increased email open rates by 30% and click-through rates by 15% through targeted email marketing campaigns
Reduced customer acquisition costs by 25% through optimization of digital advertising campaigns

If you don't have access to specific metrics, you can still provide context for your achievements:

Launched a new product line that became one of the company's top-selling products within the first 6 months
Developed and implemented a brand messaging strategy that significantly improved brand recognition and customer loyalty

4. Highlight your technical skills and tools

Marketing managers often use a variety of tools and technologies to analyze data, automate campaigns, and measure results. Showcase your technical skills and the tools you've used in your work experience section.

Utilized Google Analytics and Salesforce to track and analyze marketing campaign performance, resulting in a 20% increase in ROI
Implemented Marketo to automate email marketing campaigns, leading to a 25% increase in open rates and a 15% increase in click-through rates

Avoid simply listing the tools you've used without providing context or results:

Proficient in Google Analytics
Experience with Salesforce and Marketo

Education

Your education section is a vital part of your resume as a marketing manager. It's where you showcase your academic background and relevant coursework that qualifies you for the role. Here are some tips to help you write an effective education section:

1. List your degrees in reverse chronological order

Start with your most recent degree first, and work backwards. For each degree, include:

Name of the institution
Location of the institution
Degree earned
Graduation date (month and year)
Major/minor
GPA (if above 3.5)

Here's an example:

New York University, New York, NY Bachelor of Science in Marketing, May 2020 Minor in Psychology GPA: 3.8

2. Include relevant coursework

If you're a recent graduate or have limited work experience, highlighting relevant coursework can help demonstrate your knowledge and skills. Choose courses that relate directly to marketing, such as:

Marketing Research
Digital Marketing
Consumer Behavior
Brand Management

However, avoid listing basic or introductory courses that don't add value. For example:

Introduction to Business
Principles of Marketing
College Algebra

3. Showcase your academic achievements

If you have any notable academic achievements, such as graduating with honors, include them in your education section. For example:

Bachelor of Science in Marketing, May 2020 Summa Cum Laude

Other achievements worth mentioning might include:

Scholarships or grants
Dean's List
Relevant academic awards

4. Keep it concise for senior-level positions

If you're a senior-level marketing manager with extensive work experience, your education section should be brief. Include only the essential information, such as:

MBA, Marketing Concentration University of Pennsylvania

Avoid listing graduation dates, as they can lead to age discrimination. For example:

MBA, Marketing Concentration, 1995 University of Pennsylvania

Instead, focus on your impressive career accomplishments in your work experience section.

Action Verbs For Marketing Manager Resumes

The language you use when talking about your past achievements matters almost as much as the achievements themselves. Resume writing involves an element of storytelling, and if you want your story to be compelling, you need to tell it with vivid words that convey confidence and strength -- especially when you’re discussing your accomplishments. Don’t be overly humble about what you’ve achieved at past jobs -- if there’s ever a time to brag a little, it’s when you’re writing a resume. So lead your bullet points with strong action verbs like the ones on this list. Whether you’ve supervised teams, developed successful marketing strategies, or generated huge numbers of sales, using the right verbs to talk about your experiences makes your accomplishments look even better.

Conceptualized
Streamlined
Illustrated
Established

For a full list of effective resume action verbs, visit Resume Action Verbs .

Action Verbs for Marketing Manager Resumes

Skills for marketing manager resumes.

To get a position as a marketing manager, you need a resume that showcases a diverse set of skills such as leadership, communication, teamwork, creativity, and data analysis. Your job may also require you to be comfortable using certain types of marketing and analytical software. Use examples from your past job experiences to illustrate how you’ve successfully managed others, driven increased revenue, and used analytics to fine-tune your marketing strategies. If you have relevant hard technical skills, create a prominent skill section and list your capabilities there.

Marketing Strategy
Social Media Marketing
Online Marketing
Marketing Management
Social Media
Product Marketing
Event Management
Advertising
Project Management
Business Strategy
Product Management
Business Development
Market Research
B2B Marketing
Content Marketing
Strategic Planning
Customer Relationship Management (CRM)

How To Write Your Skills Section On a Marketing Manager Resumes

You can include the above skills in a dedicated Skills section on your resume, or weave them in your experience. Here's how you might create your dedicated skills section:

How To Write Your Skills Section - Marketing Manager Roles

Skills Word Cloud For Marketing Manager Resumes

This word cloud highlights the important keywords that appear on Marketing Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.

Top Marketing Manager Skills and Keywords to Include On Your Resume

How to use these skills?

Resume bullet points from marketing manager resumes.

You should use bullet points to describe your achievements in your Marketing Manager resume. Here are sample bullet points to help you get started:

Identified changes to assortment, distribution, and marketing using financial and behavioral analysis that enabled an upmarket fashion company to better target their customers, resulting in $400M growth

Analyzed data from 25000 monthly active users and used outputs to guide marketing and product strategies; increased average app engagement time by 2x, decrease drop off rate by 30%, and increased shares on social media by 3x over 6 months

Developed e-commerce strategies for an online clothing retailer including optimizing advertisement placement, newsletters and promotional communication; increased online sales by 10%

Accelerated goal to increase digital sales by improving e-commerce experience on existing website and adding new storefronts on Amazon and eBay; analyzed consumer data to ensure accurate targeting by segment; resulting in 300% increase in online orders in the following year.

Established brand strategy and marketing campaign, utilizing social media, guest blogging, and affiliates to grow awareness and build brand loyalty; currently have over 18k followers across all social media platforms (as of 10/2016)

For more sample bullet points and details on how to write effective bullet points, see our articles on resume bullet points , how to quantify your resume and resume accomplishments .

Frequently Asked Questions on Marketing Manager Resumes

What are examples of strong marketing accomplishments i can include on my resume, what should a marketing manager put on their resume.

A header with your name, contact details, links to an online profile such as LinkedIn and a job title such as “Marketing Director” or “Digital Marketing Specialist.”
An optional resume summary.
A professional experience section where you list your accomplishments in bullet points.
A short (no more than 3 lines) education section.
A skills section where you list hard skills.

What key hard tools and software should you include in your marketing manager skills section?

Other marketing resumes.

A Salesforce project manager resume with a MS in management and experience in Salesforce adminstration.

Social Media Manager

Social Media Strategist's resume showcasing analytical skills and multi-platform expertise.

Virtual Assistant

Social Media Manager Resume Guide
Creative Director Resume Guide

Marketing Manager Resume Guide

Digital Marketing Resume Guide
Event Coordinator Resume Guide
Digital Media Resume Guide
Brand Manager Resume Guide
Communications Resume Guide
Content Creator Resume Guide
E-Commerce Resume Guide
Growth Marketing Resume Guide
Content Writer Resume Guide
Video Editor Resume Guide
Marketing Executive Resume Guide
VP of Marketing Resume Guide
Digital Strategist Resume Guide
Brand Ambassador Resume Guide
Technical Writer Resume Guide
SEO Resume Guide
Director of Marketing Resume Guide
Brand Strategist Resume Guide
Campaign Manager Resume Guide
Marketing Manager Resume Example
Product Marketing Manager Resume Example
Social Media Marketing Manager Resume Example
Digital Marketing Manager Resume Example
Digital Marketing Specialist Resume Example
Marketing Director Resume Example
Email Marketing Manager Resume Example
Content Marketing Manager Resume Example
Marketing Communications Manager Resume Example
Marketing Account Manager Resume Example
Senior Marketing Manager Resume Example
Tips for Marketing Manager Resumes
Skills and Keywords to Add
Sample Bullet Points from Top Resumes
All Resume Examples
Marketing Manager CV Examples
Marketing Manager Cover Letter
Marketing Manager Interview Guide
Explore Alternative and Similar Careers

Download this PDF template.

Creating an account is free and takes five seconds. you'll get access to the pdf version of this resume template., choose an option..

Have an account? Sign in

E-mail Please enter a valid email address This email address hasn't been signed up yet, or it has already been signed up with Facebook or Google login.

Password Show Your password needs to be between 6 and 50 characters long, and must contain at least 1 letter and 1 number. It looks like your password is incorrect.

Remember me

Forgot your password?

Sign up to get access to Resume Worded's Career Coaching platform in less than 2 minutes

Name Please enter your name correctly

E-mail Remember to use a real email address that you have access to. You will need to confirm your email address before you get access to our features, so please enter it correctly. Please enter a valid email address, or another email address to sign up. We unfortunately can't accept that email domain right now. This email address has already been taken, or you've already signed up via Google or Facebook login. We currently are experiencing a very high server load so Email signup is currently disabled for the next 24 hours. Please sign up with Google or Facebook to continue! We apologize for the inconvenience!

Password Show Your password needs to be between 6 and 50 characters long, and must contain at least 1 letter and 1 number.

Receive resume templates, real resume samples, and updates monthly via email

By continuing, you agree to our Terms and Conditions and Privacy Policy .

Lost your password? Please enter the email address you used when you signed up. We'll send you a link to create a new password.

E-mail This email address either hasn't been signed up yet, or you signed up with Facebook or Google. This email address doesn't look valid.

Back to log-in

These professional templates are optimized to beat resume screeners (i.e. the Applicant Tracking System). You can download the templates in Word, Google Docs, or PDF. For free (limited time).

access samples from top resumes, get inspired by real bullet points that helped candidates get into top companies., get a resume score., find out how effective your resume really is. you'll get access to our confidential resume review tool which will tell you how recruiters see your resume..

Writing an effective resume has never been easier .

Upgrade to resume worded pro to unlock your full resume review., get this resume template (+ 24 others), plus proven bullet points., for a small one-time fee, you'll get everything you need to write a winning resume in your industry., here's what you'll get:.

📄 Get the editable resume template in Google Docs + Word . Plus, you'll also get all 24 other templates .
✍️ Get sample bullet points that worked for others in your industry . Copy proven lines and tailor them to your resume.
🎯 Optimized to pass all resume screeners (i.e. ATS) . All templates have been professionally designed by recruiters and 100% readable by ATS.

Buy now. Instant delivery via email.

instant access. one-time only., what's your email address.

I had a clear uptick in responses after using your template. I got many compliments on it from senior hiring staff, and my resume scored way higher when I ran it through ATS resume scanners because it was more readable. Thank you!

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

Marketing Executive Resume - Sample & Guide for 2024

You’re a marketer. You’re smart. You’re creative.

You develop sales strategies that meet the needs of your target customer.

But when it comes to creating a winning resume, you’re out of ideas.

How do you make a marketing executive resume, anyway?

Surely it’s no different than a resume for any other profession, right?

Do you attach your marketing portfolio with your resume? Or do you include direct links to your best pieces of work inside?

As you can see, there are many questions that need to be answered before creating a successful marketing executive resume, and that was just the tip of the iceberg!

Fortunately, this guide will take you through a simple step-by-step process of creating a marketing executive resume.

An example of a finished marketing executive resume that works
How to write a marketing executive resume that’ll fill up your interview diary
How to make your marketing executive resume stand out [with top tips & tricks]

Before we get into the details, here’s a marketing executive resume example, created with our very own resume builder :

Looks good, right?! Follow the steps below to create a marketing executive resume that get results, just like the above example.

Or, if you're applying for a different position in marketing, check out our related resume examples:

Marketing Resume
Sales Associate Resume
Sales Resume

How to Format a Marketing Executive Resume

Before you start talking about your skills and experiences, you need pick the best format.

Doing so will make the life of the hiring manager easier, which will get you started on the correct foot.

The most common resume format is “ reverse-chronological ”, and it’s for good reason. Essentially, it allows the hiring managers to immediately see your value proposition, rather than hoping they read to the bottom of the page. We recommend starting with this format.

Marketing Executive Reverse Chronological Format

The following resume formats also get our approval:

Functional Resume – If your skills are stronger than your work history, this resume format is recommended. It’s ideal for skilled marketers that don’t have a lot of executive experience or have gaps in their employment history.
Combination Resume – Combining both “Functional” and “Reverse-Chronological.” This format focuses both on skills AND work experience. In opposition to the functional resume, you can use a combination resume if you have a wealth of work experience.

Once you’ve chosen your format, you need to organize your resume layout .

To keep it professional, we recommend:

Margins - One-inch margins on all sides
Font - Pick a font that stands out, but not too much.
Font Size - Use a font size of 11-12pt for normal text and 14-16pt for headers
Line Spacing - Use 1.0 or 1.15 line spacing
Resume Length - Don’t go over the 1-page limit. For guidance, view these one-page resume templates .
Unlike an accountant or lawyer, marketing specialists have more freedom on choosing an innovative resume design . Feel free to pick a more creative template to show that you can think outside of the box!

Use a Marketing Executive Resume Template

Writing an essay with Word is a pleasant experience. Creating a resume with Word is a different story all together!

Why? Well, formatting issues.

Formatting your resume should be a simple experience. But with Word, your entire resume layout can fall apart with just a small alteration.

Want to skip formatting issues? Use a marketing executive resume template .

What to Include in a Marketing Executive Resume

The main sections in a marketing executive resume are:

Work Experience
Contact Information

Want to go a step further? You can also add these optional sections:

Awards & Certification

Interests & Hobbies

That sounds great, but what do we write for each of these sections? Read on to learn how.

Want to know more about resume sections? View our guide on What to Put on a Resume .

How to Correctly Display your Contact Information

Now, this section doesn’t require flair, but it must be factually correct. Messing up the contact section can mean the hiring manager may not be able to reach you – disaster!

The contact information section must include:

Title - In this case, “ Marketing Executive ”. Align this to the role you’re applying for.
Phone Number – Check, double-check, and then check again.
Email Address – Use a professional email address ([email protected]), not your childhood email ([email protected]).
Portfolio Link - Behance, Dribble, or your personal website
(Optional) Location - Applying for a job abroad? Mention your location.
Josh Fakester - Marketing Executive. 101-358-6095. [email protected]
Josh Fakester - Marketing Whizz Kid. 101-358-6095. [email protected]

How to Write a Marketing Executive Resume Summary or Objective

Did you know that recruiters spend less than 6 seconds glancing over each resume?

This interesting, yet scary fact highlights the importance of correct resume structure .

You need to immediately hook the recruiter.

You need to convince them to put your resume on top of the “yes” pile.

To do this, use a resume summary or objective .

As a marketer, you may know about “above the fold” call to actions. Similarly, both resume summaries and objectives are short and snappy paragraphs that go on top of your resume, just under your contact information.

But what is the difference between the 2 sections?

A resume summary is a 2-4 sentence summary of your professional experiences and achievements.

Experienced Marketing Executive with a strong background in developing award-winning strategies for a diverse clientele. 5+ years of industry experience includes PPC campaigns, SMM, web design, brand development, and more. Strong history of developing and overseeing marketing campaigns that maximise profit.

A resume objective is a 2-4 sentence snapshot of what you want to achieve professionally.

Motivated marketing specialist looking for an executive role at Marketing Company X. Passionate about maximising profit with effective marketing campaigns. Experience includes creating campaigns for my own personal projects while at University X. Skilled in WordPress, Facebook Ads Manager, Photoshop, ClickFunnels, and more.

So, which one is best, summary or objective?

Generally, we recommend going with a summary if you have any relevant work experience. An objective is suited to those who have the skills, but lack the industry experience (graduates, career changers, or those still studying).

As a marketer, you may know that benefits sell. As such, make it clear how your experiences and skills will HELP the company.

How to Make Your Marketing Executive Work Experience Stand Out

Recruiters like to feel confident that you can do the job. There is no easier way to do this than to list your work experience .

Here’s the best way to structure your work experience section:

Position name
Company Name
Responsibilities & Achievements

Marketing Executive

DiscoverGrowthDigital

11/2016 - 03/2020

Managed 8 ad campaigns that had an average ROI of 45% in the last 2 years.
Proofread creative copy that improved conversions by 56%.
Distributed statistical information to 127 staff members.
Lead four successful promotional events of 1000+ people.

To separate yourself from the competition, you should focus on your achievements instead of daily tasks. This will allow the recruiter to see the obvious benefits in hiring you.

Instead of saying:

“Promotion manager”

“Lead four successful promotional events of 1000+ people”

Simply, the first statement is way too generic. It shows you were in charge of promotion, but it doesn’t show if were successful or the quantity of events you managed.

The second statement shows that you managed more than one event, and you were successful in doing so. Hard numbers that prove your skills – can’t argue with that!

Remember, you are going for an executive role. Be sure to show that not only are you skilled at marketing, but you also posses the skills to lead.

What if You Don’t Have Work Experience?

Maybe you’re a graduate looking for your first marketing job?

Or maybe, you have experience in marketing, but never in an executive role?

A recruiter will want marketing executives that they can rely on. Whether you have job experience or not, your portfolio of marketing work is the most important factor.

If you already have proof of your marketing skills (ad campaign statistics, copy you’ve written, or results you’ve got for clients) feel free to link to them in your resume (we’re going to explain how very shortly).

With that said, there is no time like the present. It is not too late to create a portfolio.

Here are several ways you can create a rich portfolio (and even get paid for it):

Start freelancing (e.g.: UpWork , Fiverr , etc.)
Ask your social circle if they need any help with their business
If the above doesn’t work, become your own client! Show your skills by building your own website, create flyers, product packaging, and run Facebook Ad campaigns.

Are you recent marketing graduate? Make sure to check out our student resume guide !

Use Action Words to Make Your Marketing Executive Resume POP!

…are all common words that the recruiter sees time and time again.

However, you want to separate your resume from the competition, which means using power words to make your achievements stand out:

Conceptualized
Spearheaded

How to Add a Portfolio to Your Resume

A portfolio section is added in the same way that work experience is added.

Under a header named “ Portfolio ,” link to your portfolio (website or Behance / Dribble), and briefly talk about the projects.

www.timmarketing.com

Promotional Events - Lead four successful promotional events of 1000+ people (see pictures in the online portfolio)
Email Campaigns - Created email campaigns for clients on UpWork
SMM - Ran Facebook advertisement campaigns for Company X’s clients (see more in the online portfolio

If you want to keep your resume short, you can simply put a link to your portfolio or website in your contact information section.

How to Correctly List your Education

Next, it’s time to talk about your education.

There’s nothing too complicated with this section, just simply enter your education history in the follow format:

Degree Type & Major
University Name
Years Studied
GPA, Honours, Courses, and anything else you might want to add

B.A. in Marketing

Boston State University

Relevant Courses : Principles of Marketing, Managerial Communications, Quantitative Methods, and Macroeconomics

Top 12 Skills for a Marketing Executive Resume

As the hiring manager is flicking through your resume, they want to see that you have the correct skills for the job.

Remember, the hiring manager has never seen your work. Even if you’re the world’s best marketer, you can still get rejected if you don��t make your skills clear to see.

Here are some of the most common marketing executive skills:

Hard Skills for a Marketing Executiv:

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Campaign Management
Google Analytics
Content Management Systems (CMS)
Product Packaging

Soft Skills:

Creative Thinking
Communication
Time-Management
Team Player
Generally, try not to list too many soft skills. You see, these are skills that everyone puts on their resume as they are hard to back-up. Any graduate can say they have creative skills, but not many can correctly use every CMS.

Here’s a more comprehensive list of 150+ must-have skills this year .

What Else Can You Include?

We’ve now covered every essential resume section .

But don’t call it a day just yet. You need your resume to stand out !

Doing a good job at the above sections should be enough to get you shortlisted, but adding extra sections can be the major factor in whether you’re hired for the executive role or not.

Awards & Certifications

Have you won a marketing award?

Have you completed any third-party marketing courses?

If you said yes to any of the above, make sure to mention them in your resume!

Here’s an example:

Awards & Certificates

“Most Innovative Campaign” - MAFTA
“The Art of Sales” - Coursera Certificate
Google Ads Certified Expert
“Critical Thinking Masterclass” - MadeUpUniversity

Companies will want to see that you’re passionate about all things marketing, not just in it for the money.

Showing off your own personal project is one of best ways to show you that you live and breathe marketing.

For marketing, this is usually in the form of side hustles. Showing a website that you built via a range of marketing tactics will be impressive for all hiring managers.

Here are a few projects that you could mention:

Managing a Facebook ad campaign for your e-commerce shop
Using SEO skills to drive organic traffic to your blog
Writing sales copy for local businesses

Even though it might not be specific to your job, being able to speak a second language is always an impressive skill to a hiring manager. As such, feel free to add a language section if you have space.

Rank the languages by proficiency:

Intermediate

Now, you may be wondering, “why would a recruiter want to know about my fishing hobby?”

Well, your hobbies reveal what kind of person you are.

Most companies are looking for someone that will be pleasant to work with.

Hobbies show that you’ll be a good part of the team, especially if you enjoy social activities.

Here’s which hobbies & interests you may want to mention .

Include a Cover Letter with Your Resume

Cover letters are still an important part of the hiring process.

You see, a cover letter is a specific and personal piece of content.

Unlike an applicant that sends a generic resume to every company, a cover letter shows the hiring manager that you care about working for their company.

To create a winning cover letter, we must ensure that it is structured correctly. Here’s how to do that:

marketing executive cover letter structure

You should complete the following sections:

Personal Contact Information

Your full name, profession, email, phone number, location, and website (or Behance / Dribble).

Hiring Manager’s Contact Information

Full name, position, location, email

Opening Paragraph

It’s no secret that hiring managers skim through resumes and cover letters. As such, you need to hook the reader within the first few sentences. Use concise language to mention:

The position you’re applying for
Your experience summary and best achievement to date

Once you’ve sparked the reader’s interest, you can get deeper into the following specifics...

Why you chose this specific company
What you know about the company
How are your top skills relevant for the job
Which similar industries or positions have you worked in before

Closing Paragraph

Don’t just end the conversation abruptly, you should:

Conclude the points made in the body paragraph
Thank the hiring manager for the opportunity
Finish with a call to action. This is a good way to start a conversation. A simple “At your earliest opportunity, I’d love to discuss more about how I can help company X” will work.

Formal Salutations

End the letter in a professional manner. Something like, “Kind regards” or “Sincerely.”

For more inspiration, read our step-by-step guide on how to write a cover letter.

Key Takeaways

If you followed all of the above advice, you’ve given yourself the best possible chance of landing that marketing executive role.

Let’s quickly summarize what we’ve learnt:

Format your marketing executive resume correctly. Prioritize the reverse-chronological format, and then follow the best practices on content layout
Use a resume summary or objective to catch hook the recruiter
In your work experience section, highlight your achievements , rather than your responsibilities
Make sure your portfolio is the best it can be. If you don’t have one, think about getting one
Include a convincing cover letter to separate you from the competition

46 Must-Know Resume Phrases That Earn Interviews

3 key takeaways

Resume phrases highlight your skills, knowledge, and experience on your resume.
There are three different types of resume phrases: action phrases, power phrases, and descriptive phrases.
Teal’s AI Resume Builder can help you put these phrases to work and create your most impressive resume.

An impressive resume isn’t just about what you say— how you say it matters too. You can have a strong work history, relevant responsibilities, impressive accomplishments, and undeniable expertise under your belt. But none of those matter if you can’t summarize them in a way that captures the attention of potential employers.

That’s why it’s helpful to familiarize yourself with some of the best resume phrases and action words. While your resume content will be as unique as you are, these reliable phrases can give you some new ideas, help you write about your qualifications and abilities, and impress recruiters.

Ready to beat the blank page and put some sentences down on paper? This detailed guide (and long list of resume power phrases) will get you started.

Struggling to land interviews with your resume? Get started with Teal’s AI Resume Builder for free .

Understanding resume writing phrases: What they are and why they matter

Resume phrases are specific words or combinations of words used to highlight your skills, abilities, knowledge, and achievements on your resume.

Understanding the job market can help you choose the right phrases that align with industry expectations and employer needs.

It’s tempting to think the language you use on your resume doesn’t carry much weight, but choosing the right phrases and verbs can make or break your resume in the eyes of a potential employer. For example, take a look at this comparison:

Handled customer questions and complaints
Resolved customer inquiries and complaints with a 95% satisfaction rate, resulting in a 20% increase in customer retention

It’s not hard to see that the second option is far more impressive. And though there are other creative strategies and resume best practices at play in that example (such as quantifying accomplishments), the resume writing itself also makes a world of difference. The second bullet includes several powerful phrases and action words:

Resulting in an increase
Satisfaction rate

What are the different types of resume phrases?

There’s no shortage of ways you can categorize these phrases, but this guide covers three common types of resume phrases:

Action phrases: Describe specific actions you took
“Implemented a new inventory system…”
Power phrases: Describe results you achieved or an impact you made
“Reduced costs by…”
Descriptive phrases: Describe your role and responsibilities
“Managed a team of 10 customer service representatives”

There’s a lot of overlap between those categories—especially between action phrases and descriptive phrases. The main difference is that action phrases highlight what you actually did while descriptive phrases focus on your responsibilities.

Especially if you opt for using the STAR method on your resume , many of your bullet points will incorporate all three types of phrases at once.

Good resume phrase example

“Led a cross-functional team of 10 to develop and launch a new customer relationship management (CRM) system, resulting in a 30% increase in customer satisfaction and a 20% boost in sales within six months.”

Action words or phrases: Led, develop, launch
Power phrase: Resulting in a 30% increase in customer satisfaction and a 20% boost in sales
Descriptive phrases: Cross-functional team of 10, new customer relationship management (CRM) system, within six months

That example illustrates the importance of the right phrases for your resume, but choosing them involves more than opening up a thesaurus while you’re writing. The best resume phrases are:

Concise: Your document shouldn’t be stuffed with resume buzzwords and cliches . Get to the point and cut out fluff or unnecessary words.
Specific: It’s tempting to over exaggerate your responsibilities, but big words aren’t always better. Phrases should clearly describe your role and achievements and increase understanding.
Action-oriented: Particularly in your work experience section, each of your bullet points should start with a strong resume action verb to demonstrate how you achieved results.
Relevant: Your resume isn’t intended to be a rundown of all of your tasks and positions throughout your career stages. Relevance is key. The job description will provide helpful clues and valuable insights to guide your resume writing.
Quantified: Resume phrases are intended to kick start your writing process and not be copied and pasted exactly as they are. Customize them to your experience and supplement them with metrics and real-world examples to add extra impact.

Where should you use resume phrases?

Wondering where to use these short snippets on your document? Most resume phrases are incorporated in two different sections of your resume:

Your resume summary (sometimes called your resume personal statement )
Your work experience section

These phrases can also be effectively used in your LinkedIn profile.

In your summary, these phrases can call attention to your overall career highlights, relevant skills, and the success you’ve achieved. In your job history bullet points, they’ll better describe your contributions and achievements in previous roles.

46 resume phrases you need to know

Now that you have the lay of the land, it’s time to look at some resume power words and phrases you can lean on during your resume writing process to effectively convey the skills, value, and solutions you can bring to a job.

The best resume phrases start with action verbs—words that describe an action while emphasizing your contributions and achievements. Need help coming up with some? Check out this comprehensive guide to resume action verbs before you get started.

Action phrases for resumes

Use resume action verbs and phrases to describe the specific actions you took and contributions you made in a previous position.

Assisted clients
Created reports
Designed and executed
Developed a process
Developed content
Drafted documents
Facilitated meetings
Generated ideas
Identified opportunities
Implemented a new system
Monitored progress
Organized events
Prepared resources
Resolved issues
Spearheaded an initiative
Streamlined operations
Trained staff

Power phrases for resumes

Use strong power words and phrases in your resume to describe the impact you made and the results you achieved (including specific metrics).

Achieved top performance
Boosted customer satisfaction
Drove significant growth
Elevated team performance
Enhanced product quality
Exceeded targets
Expanded service offerings
Improved accuracy
Improved efficiency
Improved retention rates
Increased market share
Increased revenue
Maximized resources
Minimized downtime
Optimized processes
Reduced costs
Reduced turnaround time
Strengthened client relationships

Descriptive phrases for resumes

Use these to describe what you were responsible for in a previous position.

Collaborated cross-functionally
Conducted research
Coordinated efforts
Coordinated team activities
Ensured compliance
Handled customer inquiries
Maintained relationships
Managed projects
Oversaw operations
Provided support

Resume phrase examples by job

The phrases above are flexible enough to be used in a variety of career paths. But it’s helpful to get a little more specific and look at phrases that apply to a certain job. Here are five different types of roles and examples of key phrases to use for each.

1. Project manager resume phrases

Achieved organizational goals
Determined cost-saving initiatives
Developed project plans
Ensured smooth project execution
Identified and mitigated project risks
Implemented streamlined processes
Led cross-functional teams
Monitored project budget and timeline
Reduced project costs
Successfully managed multiple projects

2. Administrative assistant resume phrases

Assisted in preparation of reports
Coordinated office operations
Handled correspondence and communications
Managed schedules and appointments
Maintained confidential files and records
Prepared and organized meetings
Provided administrative support
Responded to client inquiries and requests

3. Data scientist resume phrases

Analyzed datasets
Automated data collection processes
Cleaned and processed data
Communicated data findings
Created data visualizations
Developed predictive models
Extracted insights and trends
Identified opportunities for improvement
Implemented algorithms

4. Sales representative resume phrases

Attended industry events
Cultivated relationships
Developed and implemented sales strategies
Exceeded monthly targets
Managed a pipeline
Negotiated contracts and sales
Prospected and generated leads
Provided tailored solutions

5. Marketing professional resume phrases

Analyzed market trends
Conducted market research
Created compelling content
Drove brand awareness
Executed marketing strategies
Increased customer acquisition
Monitored campaign performance
Planned and executed events
Reduced customer acquisition cost

Ready to write your own? Check out this guide to resume bullet points to make your snippets short and strong.

5 Essential tips for crafting effective resume phrases

The above phrases will get your creative juices flowing as you start writing your resume. But as you continue getting your skills and accomplishments down on paper, here are a few best practices to keep in mind when using common phrases.

1. Refer to the job description

Think your next best step is to pick out a few of the above phrases that sound the best to you? Not quite. Your goal is to use phrases that are the most relevant to the role you’re applying for to demonstrate how your qualifications and expertise match the position’s requirements. Understanding the job market can help you select the most relevant phrases.

Return to the job description and stay focused on finding key skills and words. Then, select words and phrases that are the best fit. For example, if the job posting mentions leadership several times, then you’ll choose phrases that use words like “led,” “managed,” “supervised,” “owned,” and “spearheaded.”

Struggling to figure out which words get a lot of importance in the job posting? Attach a job description in Teal’s AI Resume Builder to see your match score and determine how well your resume aligns with the language and skills from the job description.

Teal's Match Score gives a grade based on how well your resume matching a job description.

2. Quantify your achievements

If you only rely on common phrases, your resume likely won’t stand out from the crowd—after all, everybody will describe themselves as a “go getter” or a “team player” on paper.

Employers want to see proof not only of the work you’ve done, but why it mattered. Adding metrics to your accomplishments and bullet points shows recruiters the results you’ve achieved in your past jobs.

This is another area where Teal can help with its resume bullet point generator . In your resume, click “add an achievement” and then the “write with AI” button. Teal will automatically come up with three options for metric-driven bullet points you can customize and use on your resume.

Teal's AI Achievement Generator suggests multiple versions of resume achievements to choose from.

3. Use time-based statements

Reducing costs? That’s impressive. But reducing costs in only three months? That’s sure to get a hiring manager’s attention.

That’s why it’s helpful to use time-based statements that describe a certain period of time (for example, “in five weeks or within six months”). These also count as descriptive phrases on your resume.

In Teal’s AI Resume Builder, use the Analysis Score to see a detailed breakdown of issues on your resume—including where you’re missing time-based statements.

Teal's Analysis Score assigns a grade based on resume structure, measurable results, and keyword usage.

4. Check your verb tense

Most of the best phrases start with strong verbs, but don’t get so caught up in the language that you forget about using the right verb tense. On your resume, use:

Present verb tense (e.g. “manage”) for jobs you currently work
Past verb tense (e.g. “managed”) for jobs you worked previously

It’s a small change that can make your resume clearer and more polished.

5. Rely on tools to help you

Even with the best phrases to guide you, developing your resume can still feel daunting. Fortunately, you don’t have to start from scratch.

Use Teal’s AI Resume Builder to get over your fear of a blank page and create your strongest resume yet. It can help you:

Automatically generate metric-rich achievements and contributions
Compare your resume to the job description and identify keywords
Provide suggestions to make strategic improvements to your content

Additionally, these tools can also help improve your LinkedIn profile, which complements your resume.

Something as simple as a prompt or an example bullet point can spark your creativity and ease the burden of writing your own resume. With Teal in your corner, you’ll feel more confident throughout the writing process so you can craft a resume that does your experience justice and makes a positive impression on an employer.

Ready to put these phrases and best practices to work on your own resume? Get started with Teal for free today .

Frequently Asked Questions

What are good lines for a resume.

Good lines for a resume effectively highlight your skills, achievements, and contributions. Examples include "Implemented a new inventory system, reducing operational costs by 15%" and "Led a cross-functional team to launch a new product, resulting in a 20% increase in sales."

What are key phrases in a resume?

Key phrases in a resume are specific words or combinations of words that highlight your skills, abilities, knowledge, and achievements. They fall into three categories: strong verbs and phrases (e.g., "Implemented a new system"), power phrases (e.g., "Increased revenue by 20%"), and descriptive phrases (e.g., "Managed a team of 10").

What are some good words to use in a resume?

Good resume words are strong verbs that demonstrate your contributions and achievements. Action verbs include "Led," "Developed," "Implemented," "Achieved," "Optimized," and "Streamlined." These words help to clearly and concisely communicate your impact in previous roles.

Kat Boogaard

Fun Facts About Me: 100+ Icebreakers for Resumes and Job Interviews

How To Use The Harvard Resume Format (Example + Template)

13 Best Jobs for Neurodivergent Adults: Finding Your Perfect Career Fit

100 Strengths and Weaknesses to Ace Your Job Interview

We help you find the career dream..

Filter by Keywords

How to Write an Entry-Level Resume (With Examples)

Praburam Srinivasan

Growth Marketing Manager

July 25, 2024

Congratulations on taking the first step toward your dream career! As a first-time job seeker, crafting your initial resume can be daunting. With little formal experience, how do you effectively showcase your potential?

The key is to transform your resume into a compelling story highlighting your transferable skills, academic achievements, and enthusiasm for learning.

Remember, your entry-level resume isn’t merely a list of past jobs; it’s a powerful tool to demonstrate your value as a candidate. By focusing on your strengths and crafting a well-structured document, you can differentiate yourself from the competition.

In this blog post, we will provide the essential tools and guidance to create a standout entry-level resume through practical examples and templates!

What is an Entry-Level Resume?

Key components of an entry-level resume, how to write an entry-level resume with no experience, how clickup can be used to write entry-level resumes, tips for enhancing your resume’s impact, entry-level resume examples, resume mistakes to avoid for entry-level applicants, land your first job with a well-crafted resume.

An entry-level resume is a document that highlights your skills, education, and experiences to secure your first professional position.

It’s designed to showcase potential and adaptability, as candidates often have limited or no formal work experience in their desired field.

While a strong resume format is essential, the content is what truly matters. Here’s a breakdown of the key sections to include in your entry-level resume:

Contact information: This is your professional first impression, so keep it clean and accurate. Include your full name, phone number, professional email address, and optionally, a link to your LinkedIn profile (if it’s up-to-date and relevant)
Resume summary or objective: This is a 3-4 sentence overview positioned at the top of your resume. An objective statement works well for recent graduates, highlighting your career goals and how they align with the company. A summary statement is ideal for those with some experience, showcasing your key skills and value proposition
Skills: List relevant hard skills (technical proficiencies like software or machinery) and soft skills (communication, teamwork, problem-solving). Prioritize skills based on the specific job description and tailor them accordingly
Education: Detail your educational background, including your degree(s), the institution’s name and location, and graduation year. If your GPA is impressive (3.5+), you can mention it. Highlight relevant coursework, projects, or academic achievements
Work experience: This might seem tricky for entry-level applicants. However, don’t underestimate the value of past experiences! Include any part-time jobs, internships, volunteer work, or freelance projects. Focus on achievements and responsibilities that demonstrate transferable skills relevant to your target job

Bonus sections

Projects: Did you complete a personal project that showcases relevant skills? Include it here!
Languages: Do you speak multiple languages? Employers value multilingualism—list your proficiency level for each language
Volunteer experience: Volunteer work demonstrates initiative and social responsibility. Highlight relevant skills gained through volunteering

Pro tip: Keep your resume concise and easy to read, ideally one page for entry-level applicants.

Define your career objectives

According to ResumeGenius’s survey , career objectives and skills are the most popular sections to include in a resume for 76% of job seekers.

These sections are popular due to their ability to offer recruiters and hiring managers a quick overview of a candidate’s qualifications and potential.

For your entry-level resume, you can choose between an objective statement or a resume summary . Here’s a breakdown to help you decide:

Objective statement: Ideal for recent graduates or those with limited professional experience. Focuses on your career goals and how they align with the company or industry. Highlights your enthusiasm and desire to learn

‘Highly motivated recent graduate with a degree in Marketing seeking an entry-level position at a dynamic marketing agency to leverage strong communication and analytical skills while contributing to successful marketing campaigns.’

Resume Summary: Works well for those with some experience (internships, volunteer work) or transferable skills. Briefly summarize your key strengths and accomplishments relevant to the job. Showcases your value proposition and how you can contribute to the company

‘Enthusiastic and results-oriented individual with excellent communication and customer service skills gained through volunteer work. Eager to leverage problem-solving abilities and a passion for [Industry] in an entry-level [Job Title] role at [Company Name].’

Leverage the education section

For entry-level job seekers, a strong educational background can be just as valuable as experience, especially if the position requires a recent degree in your field.

According to NACE’s Job Outlook 2024 report , 87.4% of employers hired new college graduates with online degrees.

Here’s how you can make your education section stand out:

Start with the most recent achievement: List your diplomas, certificates, and degrees in reverse chronological order, beginning with your most recent achievement (or the one you’re currently working toward)
Include all the details: For each credential, mention the type (degree, diploma, certificate), your major or field of study, and the name of the institution you attended
Highlight recent education: If you’ve earned a credential within the past three years, consider including your graduation year to showcase its relevance

Here are some examples to write your education section in different scenarios:

1. Recent graduate:

Bachelor of Science in Marketing (2024), State University

Relevant Coursework: Marketing Analytics, Consumer Behavior, Social Media Marketing

Dean’s List (2022 & 2023)

2. Candidate with internship experience:

Master of Arts in Graphic Design (2023), School of Design

Thesis: “The Impact of User Interface Design on Brand Perception”

Graphic Design Internship (2022), Design Agency XYZ —Assisted with creating social media graphics and website layouts

3. Candidate with relevant certifications:

Associate’s Degree in Computer Science (2022), Community College

Google IT Professional Certificate (2024)

Relevant Coursework: Programming Fundamentals, Database Management, Cybersecurity Essentials

Include a value proposition

A hiring manager sifts through hundreds of resumes, spending mere seconds on each. How do you stand out as a recent graduate or someone with limited experience? The answer lies in your value proposition.

Unlike seasoned professionals with years of experience, your value proposition focuses on your potential and unique skills . It’s a concise statement that grabs the recruiter’s attention and convinces them you’re the ideal candidate despite lacking extensive background.

For example , in the above image, the data analyst/financial analyst distinguishes themself as someone who can “ equip executive teams with data-led insights that impact strategy, growth, and profitability. ”

This is the analyst’s value offering , which is backed by a short paragraph highlighting their specific skills.

Recruiters often come from different backgrounds than entry-level applicants. Value proposition statements bridge this gap.

Similar to career objectives or resume summaries, value propositions translate your skills, experiences, and even personal qualities into clear, outcome-oriented statements that resonate with the employer. By showcasing your potential impact, you become a magnet that attracts their attention.

Express sales or marketing strategy in a resume

Here are some tips to showcase your sales and marketing savvy, even as an entry-level candidate:

Sales: Focus on transferable skills like communication, persuasion, customer service, and negotiation. Did you lead a successful fundraising campaign for your club? Mention it! Highlight your ability to build rapport, identify customer needs, and present solutions
Marketing: Emphasize analytical skills, creativity, and a data-driven approach. Did you manage social media for a club or create compelling presentations for a class project? Mention it! Showcase your understanding of target audiences, content creation skills, and ability to analyze results

Analyze the job description and identify specific skills and strategies mentioned. Tailor your resume to showcase how your skills and experiences align with their needs. This demonstrates your understanding of the role and how you can contribute to their sales or marketing strategy.

Instead of:

‘Increased sales at a retail store.’

‘Applied strong communication skills and product knowledge to consistently exceed sales targets by 10% in a competitive retail environment.’

‘Managed social media for a club.’

‘Developed and implemented a social media strategy for a student club, resulting in a 20% increase in follower engagement and brand awareness.’

For entry-level jobs, create a resume that showcases your potential, even without extensive work experience.

Here’s how:

1. Draft a compelling resume summary/objective statement

The top section of your resume, often a 3-4 sentence blurb, is the first thing a recruiter will see. Here, you’ll grab the employer’s attention with an objective statement or a resume summary . Choosing the right one depends on your background—objective statements are for recent graduates with no experience, and resume summary for those with 1 to 2 years of work experience.

The above is an example of an objective statement for a recent graduate applying for an entry-level accounting job.

2. Highlight relevant skills

While you might lack formal work experience, you possess a wealth of transferable skills gained through various avenues.

Here’s how to identify and emphasize them:

Think beyond work: Consider skills honed through volunteering, extracurricular activities, and even hobbies! Did you organize a fundraising event? You showcased leadership, communication, and teamwork. Were you captain of the debate team? You developed research, critical thinking, and persuasive communication skills
Action verbs are key: Don’t simply list skills. Instead of ‘communication,’ use ‘effectively communicated complex information to diverse audiences’

For example:

Job description: Looking for a social media intern with strong communication and content creation skills.

Your resume:

‘Managed social media accounts for a local animal shelter, resulting in a 15% increase in follower engagement through creative content creation and engaging posts.’

3. Focus on internships and volunteer work

Employers want to see your impact. The best way to show this is through volunteer work and internships.

Instead of ‘Helped with administrative tasks,’ say something like: ‘Streamlined volunteer onboarding process by 20%, improving volunteer retention for a local non-profit’. This demonstrates initiative, problem-solving skills, and quantifiable results.

Volunteer: Community Garden Project (2022-Present)

Developed and implemented a social media outreach program, attracting 30 new volunteers within six months
Spearheaded educational workshops for the community, promoting healthy eating habits and sustainable gardening practices
Used excellent communication and collaboration skills to create a positive and inclusive volunteer environment

Treat internships like condensed professional experiences. Highlight the projects you tackled, the skills you honed, and the problems you helped solve.

3. Demonstrate potential

The above resume can be considered a great example of showing potential even though the candidate lacks experience. In the resume format, look at the weightage given to transferable skills one might have picked up during their internship and volunteering projects.

Other ways to demonstrate potential are:

Relevant coursework: Focus on courses that directly align with the job description and showcase valuable skills. For example, if applying for a marketing role, mention courses in ‘Consumer Behavior’ or ‘Social Media Marketing’ that demonstrate your understanding of customer trends and digital marketing strategies
GPA and honors: If your GPA is 3.5 or above, it demonstrates a strong work ethic and academic success. List academic honors like scholarships, Dean’s List recognition, or awards earned. These showcase your dedication and potential for excellence
Relevant projects: Did you complete a group project that involved market research or developing a marketing campaign? Mention it! Briefly describe the project, your role, and the skills you used. This demonstrates your ability to apply classroom knowledge to practical situations
Certifications and online courses: List any r elevant certifications or online courses you’ve completed that enhance your skillset for the target position. For instance, a Google Analytics Individual Qualification (IQ) demonstrates initiative and interest in data analysis, valuable for marketing roles
Languages: Proficiency in a second or third language is a sought-after asset! List any languages you speak and your level of fluency (conversational, business fluent, etc.). This can be particularly beneficial if the company operates internationally or caters to a multilingual audience
Relevant work experience: Even part-time jobs, tutoring gigs, or helping your family business can be valuable additions. Focus on experiences that showcase transferable skills relevant to the job. For example, a customer service role demonstrates your communication and interpersonal skills, while babysitting highlights your time management and responsibility
Extracurricular activities: Don’t underestimate the value of extracurricular activities. Participation demonstrates your willingness to explore interests, develop new skills, and collaborate within a team. Include any leadership positions you held, highlighting your ability to motivate and organize others

Also read: Career Advice 101: All You Need to Know Before Starting a New Job and Excelling at Your New Workspace!

5. Emphasize technical skills

Even with no formal work experience, you can highlight a surprising range of technical skills on your resume!

Here are some categories and examples to consider:

Software proficiency:

Microsoft Office Suite (Word, Excel, PowerPoint): Basic proficiency is expected in most workplaces. Highlight your ability to create documents, spreadsheets, and presentations
Project management tools (e.g., ClickUp , Asana, Trello): If you’ve used project management tools for school projects or volunteer work, mention them. This shows your ability to organize tasks, collaborate with others, and manage deadlines
Social media management tools (e.g., Hootsuite, Buffer): Did you manage social media accounts for a club or personal project? Mention the tools you used and your familiarity with scheduling posts, analyzing engagement, and interacting with followers
AI tools: Writing prompts, generating results, and using AI for research with popular tools like ChatGPT, Gemini, Perplexitiy AI, and more shows you’re well-versed with futuristic trends

Programming and web development:

Introductory programming languages (e.g., Python, Javascript): Highlight any online courses or self-learning experiences related to basic programming concepts. Even introductory knowledge demonstrates initiative and a willingness to learn new technologies
Web development tools (e.g., HTML, CSS): Did you build a personal website or blog using basic coding? Mention your familiarity with these foundational web development tools

Data analysis and visualization:

Microsoft Excel (Data Analysis Functions): Beyond basic spreadsheet skills, can you use Excel to analyze data and create charts or graphs? Mention your familiarity with functions like PivotTables and VLOOKUPs
Data visualization tools (e.g., Google Data Studio): If you’ve used online tools to create visualizations from data sets, mention them. This showcases your ability to understand data and present it in a clear and compelling way

Design and Multimedia:

Graphic design software (e.g., Adobe Photoshop (Basic)): Even basic knowledge of design software demonstrates your visual communication skills and ability to create graphics for presentations or social media posts
Video editing software (e.g., iMovie, Windows Movie Maker): Did you create video content for school projects or personal YouTube channels? Mention the software you used and your ability to edit footage and create engaging videos

6. Research preferred resume formats

A combination resume format is the most ideal for entry-level jobs or first-time job seekers. It allows you to showcase both your skills and limited work experience. Here’s why you should use it:

The opening summary section lets you highlight your key skills and career goals, grabbing the employer’s attention right away
The dedicated skills section allows you to delve deeper into your technical and soft skills, demonstrating your qualifications for the job
The experience section, even for limited work experience, can showcase your ability to apply those skills in real-world settings. You can focus on results and achievements to demonstrate your value
The combination format is highly adaptable. You can adjust the weight given to the skills and experience sections based on the specific job and your strengths

Pro tip: For optimal readability, ensure all text on your resume is left-aligned. Centering is optional for your name, contact information, and headline, but avoid centering any other elements. Avoid light and intricate fonts, as Applicant Tracking Systems (ATS) won’t read it well.

Most HRs use skills management software for hiring and onboarding, which means everyone uses solutions-based software. So why shouldn’t you?

Using supportive tools for creating, managing, and tracking resumes at an early stage, like that of entry-level jobs, can help you get a proactive advantage.

That’s why you need ClickUp , a comprehensive productivity and work management software! For personal use cases, it can work more than a document management platform.

Here’s how you can use ClickUp effectively for creating your resume:

1. Craft resumes quickly with docs

With ClickUp Docs , you can create impressive resumes. Here’s how:

Rich text formatting for impact: Differentiate sections with clear headings (H1, H2, etc.) and eye-catching banners. For instance , highlight your name, contact information, and career objective with a banner for a bold first impression
Images & links for visual appeal: Consider adding a professional headshot to personalize your resume. Some employers might have preferences regarding headshots, so research company guidelines. For impactful projects or publications, you can embed links within your resume
Seek feedback proactively: Seek feedback from career mentors with the real-time collaboration detection feature. You can see what part of the resume they are reading and can share feedback by tagging you in the comments
Version control for consistency: Keep track of all the edits made and return to the previous version if the latest edit doesn’t work for the job you’re applying to

2. Summarize, edit, and proofread with AI

There are so many possibilities when it comes to combining ClickUp Brain ’s AI Writer for Work with ClickUp Docs to refine your resume:

Elevate the language: Use AI within docs to summarize, shorten, spell-check, and proofread to maintain factually correct grammar and conciseness
Generate and insert keywords: You can write prompts to generate industry-specific ATS-friendly keywords for each section and insert them throughout your resume

Create templates: By writing prompts on the Ask AI chatbot , you can generate doc templates for your resume with the type of tonality and language as well as points you want to highlight

3. Leverage pre-built templates for any use case

ClickUp templates are pre-built documents that eliminate the need to create resumes, cover letters, or job applications from scratch every time, saving you valuable time and effort.

For instance, use the ClickUp Job Search Template to track all resumes, job applications, responses, and follow-ups in one place.

Manage, track, access, and refine all the job applications with resumes and cover letters with the ClickUp Job Search Template

Feeling overwhelmed by the job search process? ClickUp’s Job Search Template facilitates your entire search, keeping you focused and informed every step of the way. Here’s how:

See your progress at a glance:

List view: Keep track of every job you’ve encountered. Quickly scan application details, statuses, and critical dates like interview times—all in one place
Board view: Move applications between stages like ‘Applied,’ ‘Phone Interview,’ and ‘Offer’ using Kanban boards. This clean visual keeps you organized and motivated

Craft stellar applications:

Doc view: Create powerful cover letters, tailor resumes for specific roles, and store important company information, all within ClickUp
Calendar view: Schedule upcoming interviews and deadlines directly within the calendar view. Set reminders for follow-up calls and ensure you stay on top of every stage of the process

Customize your search:

Custom statuses: Perfectly align your workflow with custom statuses. Examples include ‘Open’ (jobs you’re interested in), ‘Applied,’ ‘Interview Scheduled,’ and even ‘No Offer’ (so you can track rejections and potentially follow up later)
Custom fields: Capture all the information you need to make informed decisions with custom fields. Examples include ‘Glassdoor Rating’ (to assess company culture), ‘Contact’ (for hiring manager details), ‘Salary’ (to track desired compensation), and even ’Health Insurance’ (to see if it’s offered)

Say you’re now at a mid-career stage. It is now time to level things up. Use the ClickUp Career Path Template to visualize your progress journey.

Visualize your path to progress in your organization or life with the ClickUp Career Path Template

ClickUp’s Career Path Template helps you to take control and visualize your professional goals within your organization. Here’s how it can help:

Craft a personalized roadmap:

Start here view: This initial section acts as your guide, helping you set up the template
Whiteboard view: Use virtual sticky notes in the digital whiteboard to map out specific milestones and steps you need to take to achieve your goals. Visually connect them to create a clear and actionable roadmap

Maximize ClickUp’s power:

Tagging: Organize your career path journey by tagging relevant skills, work habits , departments, or projects to each milestone. This allows for easy filtering and helps you see the bigger picture
Nested subtasks: Break down significant milestones into smaller, manageable tasks. Use nested subtasks in ClickUp to create a detailed action plan for achieving each step on your roadmap
Multiple assignees: Planning for a career change often involves seeking guidance. Assign specific tasks or milestones to mentors or colleagues for collaborative support with Multiple Assignees in ClickUp
Priority labels: Prioritize your development goals! Set task Priorities in ClickUp to highlight the most critical skills or certifications you need to focus on first

Bonus: 10 Career Map Templates to Empower Your Team’s Growth Path

Your resume is often your first impression with potential employers, so it needs to be informative, well-organized, and visually appealing.

Here are some essential tips and best practices to elevate your resume and grab the attention of hiring managers:

Formatting and design:

One-page rule (generally): Aim for a concise one-page resume, especially for entry-level positions. For experienced professionals, a two-page resume might be acceptable, but keep it focused and relevant
Clear layout: Maintain a clear and consistent layout throughout your resume. Use margins, headings, and bullet points effectively to create a visually scannable document
Readable font: Choose a professional and easy-to-read font like Arial, Calibri, or Times New Roman. Avoid overly decorative fonts that might be difficult for ATS to read
Font size: Use a font size between 10pt and 12pt for optimal readability

Content and wording:

Action verbs: Showcase your accomplishments with strong action verbs. Replace generic verbs like ‘responsible for’ with more impactful verbs like ‘developed,’ ‘implemented,’ ‘increased,’ or ‘managed’
Quantifiable achievements: Whenever possible, quantify your achievements using metrics and data. For example , instead of saying ‘improved customer satisfaction,’ state ‘increased customer satisfaction by 15% through implementing a new training program’
Keywords: Research the job description and incorporate relevant keywords throughout your resume, especially in your skills section and work experience descriptions. This can help your resume pass through ATS filters

Additional best practices:

Proofread meticulously: Typos and grammatical errors can create a negative impression. Proofread your resume carefully and consider having someone else review it for an extra layer of polish
Keep it honest & accurate: While highlighting your accomplishments, ensure all information is truthful and verifiable
Link to the portfolio (optional): If you have a relevant online portfolio showcasing your work or projects, consider embedding a link in your resume

Also read: Technical Resume Templates to Stand Out to Recruiters in 2024

Now that you know how to draft your entry-level resumes, let’s check out some resume templates to help you get started:

1. Project Management Resume Template by Microsoft

Looking for a project management role and need a resume that screams organization and efficiency? Look no further than the Project Management Resume Template by Microsoft .

This template offers a clear and straightforward structure ideal for showcasing your skills and experience, even if you’re just starting your career journey.

Focus on what matters most:

Objective: Craft a concise and targeted objective statement highlighting your passion for project management and eagerness to learn
Education: List your educational background, including any relevant coursework or certifications related to project management
Experience: While you may have limited formal experience, highlight any projects, internships, volunteer work, or extracurricular activities demonstrating your organizational and leadership skills. Quantify your achievements whenever possible
Skills & Activities: Showcase your technical skills like Microsoft Project or other relevant software proficiency. Highlight soft skills crucial for project management success, like communication, teamwork, and problem-solving. Mention any relevant extracurricular activities that demonstrate these skills
Contact details: Ensure your contact information is clear and professional

This template prioritizes a clean and readable layout, perfect for making a strong first impression. The best part? You can customize it with different monochrome solid colors to add a personal touch and maintain a cohesive design.

2. Entry Level Resume Template by GDoc

The Entry-Level Resume Template by GDoc is designed for Google Docs and Microsoft Word. It is especially suitable for fresh graduates or those seeking internship opportunities.

This template prioritizes a clean and organized layout, making it easy for hiring managers to navigate your qualifications. Here’s what it offers:

Clearly defined sections: Each section has a distinct heading and dedicated space to showcase your skills and experiences.

Header: Prominently display your name and contact information (phone number, email address, and optional LinkedIn profile URL)
Objective: Write a targeted objective statement highlighting your career aspirations and passion for the industry you’re entering. Use the provided filler content as a guide
Experience: Even with limited formal experience, you can shine! List any relevant projects, internships, volunteer work, or extracurricular activities that showcase your transferable skills
Education: Highlight your educational background, including your degree, major, and graduation date. Mention any relevant coursework or projects completed during your studies
Skills: This is your chance to showcase your technical and soft skills. Include software proficiency, communication skills, teamwork abilities, and problem-solving skills

Don’t worry if you’re starting from scratch! Each section comes with pre-written filler content to guide you on what information to include and how to structure your text. Simply replace the filler text with your details and tailor it to each job application.

3. Simple Professional CV Resume Template by Canva

Land your first job confidently using a beautifully designed and easy-to-use Simple Professional CV Resume Template by Canva .

Here’s what it offers:

Professional Summary: Showcase your career goals and key skills in a compelling opening
Relevant experience: Highlight your practical experience, even if it’s from past projects, volunteer work, or internships
Education: Showcase your academic achievements, including coursework related to the desired job
Expertise: In bullet points or a simple list, demonstrate your proficiency in software, tools, or specific skills

Cover Letter Template:

Simple, customizable layout: Edit the pre-written content easily to tailor it to each job application
Clear instructions: Learn how to personalize the template to highlight your qualifications and experiences
Professional tone: Make a strong first impression with a well-written and polished cover letter

Bonus: 7 Engineering Resume Templates and Examples for Job Seekers

As an entry-level applicant, it’s crucial to showcase your potential and avoid common mistakes that could land your resume in the rejection pile.

Here are some pitfalls to watch out for and how to fix them:

Mistake #1: Lack of focus

The problem: Generic resumes that don’t highlight relevant skills for the specific job get overlooked
The fix: Tailor your resume for each application. Read the job description carefully and identify key skills and experiences they seek. Rephrase bullet points and achievements to demonstrate how you fit the specific role

Mistake #2: Duties vs. achievements

The problem: Listing basic job duties doesn’t showcase your impact
The fix: Use action verbs to describe projects you led, problems you solved, or results you achieved

Mistake #3: Typos and grammatical errors

The problem: Small errors scream carelessness and can reflect poorly on your attention to detail
The fix: Proofread meticulously! Have a trusted friend or family member review your resume for typos and grammatical errors. Use spell check and grammar tools, but don’t rely solely on them

Mistake #4: Irrelevant information

The problem: Including irrelevant hobbies or personal details can distract from your qualifications
The fix: Keep your resume focused on your professional goals and relevant skills. Consider creating a separate portfolio or website to showcase creative hobbies

Mistake #5: Unprofessional formatting

The problem: A cluttered or messy resume is hard to read and leaves a bad impression
The fix: Use a precise and professional resume template. Maintain consistent formatting with clear headings, bullet points, and easy-to-read fonts

Pro tip: Don’t underestimate the power of a strong cover letter! Briefly reiterate your qualifications and enthusiasm for the position, further personalizing your application.

Crafting an entry-level resume can feel like building a bridge from scratch—you have the drive and materials, but the process can be daunting. It’s your first chance to showcase your potential, and nailing it is crucial.

That’s where a comprehensive tool like ClickUp comes in. It goes far beyond resume templates.

The platform equips you with AI-powered writing assistants to craft compelling content, task management features to keep your job search organized, and document management to facilitate the process.

Questions? Comments? Visit our Help Center for support.

Receive the latest WriteClick Newsletter updates.

Thanks for subscribing to our blog!

Please enter a valid email

Free training & 24-hour support
Serious about security & privacy
99.99% uptime the last 12 months

How it works

Transform your enterprise with the scalable mindsets, skills, & behavior change that drive performance.

Explore how BetterUp connects to your core business systems.

We pair AI with the latest in human-centered coaching to drive powerful, lasting learning and behavior change.

Build leaders that accelerate team performance and engagement.

Unlock performance potential at scale with AI-powered curated growth journeys.

Build resilience, well-being and agility to drive performance across your entire enterprise.

Transform your business, starting with your sales leaders.

Unlock business impact from the top with executive coaching.

Foster a culture of inclusion and belonging.

Accelerate the performance and potential of your agencies and employees.

See how innovative organizations use BetterUp to build a thriving workforce.

Discover how BetterUp measurably impacts key business outcomes for organizations like yours.

A demo is the first step to transforming your business. Meet with us to develop a plan for attaining your goals.

What is coaching?

Learn how 1:1 coaching works, who its for, and if it's right for you.

Accelerate your personal and professional growth with the expert guidance of a BetterUp Coach.

Types of Coaching

Navigate career transitions, accelerate your professional growth, and achieve your career goals with expert coaching.

Enhance your communication skills for better personal and professional relationships, with tailored coaching that focuses on your needs.

Find balance, resilience, and well-being in all areas of your life with holistic coaching designed to empower you.

Discover your perfect match : Take our 5-minute assessment and let us pair you with one of our top Coaches tailored just for you.

Research, expert insights, and resources to develop courageous leaders within your organization.

Best practices, research, and tools to fuel individual and business growth.

View on-demand BetterUp events and learn about upcoming live discussions.

The latest insights and ideas for building a high-performing workplace.

BetterUp Briefing

The online magazine that helps you understand tomorrow's workforce trends, today.

Innovative research featured in peer-reviewed journals, press, and more.

Founded in 2022 to deepen the understanding of the intersection of well-being, purpose, and performance

We're on a mission to help everyone live with clarity, purpose, and passion.

Join us and create impactful change.

Read the buzz about BetterUp.

Meet the leadership that's passionate about empowering your workforce.

For Business

For Individuals

How to write a resume summary that works + examples

two-people-sit-in-interview-reviewing-resume-summary

Jump to section

What is a resume summary?

Who needs to write a resume summary, and why is it important, how to write a summary for a resume, resume summary examples across industries and applicant types, resume summary mistakes to avoid & a bad resume summary example, get resume summary help and propel your next career move.

It only takes seconds for someone to form a first impression of you, and using a resume summary is your chance to control the narrative. Resume summaries give you the opportunity to frame your career in a concise and strategic way. They can make or break your job application during the first stage of the hiring process.

Knowing how to write a summary for a resume can help potential employers connect the dots between your experience and their role. An effective resume summary makes it easier for them to see why you make a great candidate.

A resume summary is a brief paragraph at the top of your resume that highlights your skills, experience, and personal achievements. Sometimes called a career statement or career objective, your resume summary gives a high-level overview of your career. The goal is to summarize the rest of your resume into two to five sentences or bullet points.

Resume summaries are important because recruiters only spend an average of six to seven seconds looking at a resume . Including a professional summary allows you to point out specific qualifications that match a role. This can help recruiters and hiring managers see that information, even if they don’t thoroughly scan your resume.

One factor that may influence whether you should include a resume summary is the type of resume you’re creating. Resume summaries are best for functional resumes because they emphasize professional skills rather than work history.

While anyone can include a summary on their resume, a resume summary statement can be most helpful to the following applicants:

Those who have extensive experience in their field
Those who have held jobs across multiple industries
Those who are changing careers

For example, if you’ve been in the workforce for over a decade, a professional resume summary can help you weave your experiences together with a common theme. If you’re seeking a career change from marketing manager to public relations executive, your resume summary can help describe how your marketing skills transfer to your new role.

You can think of a professional summary for a resume as a personal brand statement or executive summary of your career. It should cover your role in the workforce and how you’ve contributed to an employer’s success.

If you recently graduated from college or have held only one job, a resume summary may not make as much of an impact. If you still want to include a summary statement, you may benefit by focusing more on your career aspirations than your experience alone.

A resume summary will only help your job hunt if it’s effective and well-written. To make sure you write a good summary that works in your favor, use the following resume dos and don’ts as a guide:

Cater to the job description and job title: Your resume summary should explain why you’re the best fit for the open position and answer the question, “ Why should we hire you? ” Read through the job description to match your professional statement to the key skills and experience they’re looking for.
Highlight your experience: This is your chance to pitch yourself to a potential employer. Talk about how your expertise uniquely positions you for the role and what you bring to the table. Focus on how your experience can benefit the employer. Your summary is also a good place to mention relevant certifications.
Talk about your strengths: Every applicant has unique skills , regardless of experience. For example, you may have acquired professional leadership skills from managing teams. Maybe you have desirable hard skills , such as knowledge of specific industry software, that make you a more competitive candidate. Use these strengths to your advantage.
Use action verbs: Using action verbs on your resume can bring your past work experience to life. These words are often more engaging and describe exactly what you did or the impact you had. Examples of action verbs include “piloted,” “furthered,” and “boosted.”
Don’t include your career objectives : Most hiring managers today prefer resumes that don’t include objectives such as “to obtain a chemical engineering job.” These statements don’t offer valuable information about what makes you a good candidate for the role.
Use numbers: Employers like to see proof of your past accomplishments. Using numbers on your resume can help quantify your experience in a way that’s measurable and specific. For example, instead of saying “Boosted recurring revenue,” say “Boosted recurring revenue by 43% within six months.” Including numbers showcases measurable accomplishments, making it more impactful.
Stay concise: The goal of a resume summary is to provide a brief description of why an employer should consider hiring you. If you make your summary too long, it may get skipped over. At best, it may be skimmed. Try to keep your summary between two and five short sentences maximum.

Once you’ve nailed the perfect resume summary, consider using it as your LinkedIn summary . This helps you stay consistent and effectively showcase your skills to recruiters.

Examples of resume summaries can vary greatly based on your industry, professional experience, and the seniority level of the role. Below are a few examples of effective resume summaries to help get you started.

Digital marketing coordinator with 3+ years of experience. Increased organic SEO traffic for a health care company by 37% in six months, leading to a 13% higher conversion rate. Skilled in social media, SEO, marketing strategies, and content creation.
Recent public education graduate with a strong work ethic and passion for supporting children with special needs. Successfully taught and mentored more than 30 students during a 6-month internship with New York City Public Schools. Developed engaging lesson plans and fostered a supportive learning environment.
Certified project manager (PMP) with 8 years of experience directing finance projects from initiation to completion. Implemented project management software for the organization to track tasks, which led to a 46% decrease in missed deadlines.
Current civil engineering professional transitioning to architecture. Successfully managed the construction of 5 residential buildings while maintaining over 20 commercial properties. Seeking to leverage skills in infrastructure construction and maintenance to inform practical, next-level building designs as an architect.
Freelance software developer creating engaging, minimalistic, and animated designs for high-profile clients, including Kroger, AT&T, and Microsoft. Proficient in coding languages such as JavaScript, Python, and SQL, driving customer action through innovative design solutions.
Skilled receptionist known for being detail-oriented and adept at customer relations. Provided administrative support for a hair salon that brought in roughly 90 clients per day. Contributed to achieving a 94% customer satisfaction rate.
Proactive writer skilled in executive communications and leadership ghostwriting. Wrote 32 speeches of various lengths between 5 and 45 minutes, with limited direction, for the CEO of a national retail chain.
Dynamic sales executive with 15+ years of experience exceeding sales targets and increasing profitability. Achieved a 53% increase in annual sales by implementing new lead-nurturing methodologies at a B2B services company.
Federal computer network support specialist with Tier-2 clearance. Skilled in confidential information management. Provided technical support to government leaders.
Seasoned director of major gifts with 7 years of experience in nonprofit fundraising and donor support. Exceeded fundraising goals by 22% within the first year for a national giving campaign by using persuasion and communication skills to engage high-net-worth individuals.
Legal assistant with 2 years’ experience conducting research, organizing legal documentation, and setting court dates. Created a new filing workflow that resulted in a 12% increase in document preparation efficiency.
Entry-level human resources generalist with hands-on internship experience in recruiting and retention strategies. Utilized HR systems such as Gusto and Paylocity and practiced interview skills in a tech setting.
Registered nurse providing excellent patient care in a fast-paced hospital setting. Recognized for problem-solving and organizational skills . Consistently maintained high patient satisfaction scores and collaborated effectively with a multidisciplinary team.
Results-oriented customer service representative with 3 years of experience and a proven ability to collaborate with cross-functional teams. Agile worker dedicated to high-quality service delivery and outcomes.
Data-driven financial analyst skilled in risk management, data analysis, and financial audits. Created initiatives that resulted in an annual savings of 16%.

Because a resume summary sits at the top of your resume, it’s critical that it leaves a good first impression on the hiring manager. Some common pitfalls when writing a resume summary include the following:

Using generic statements: If your summary is too high-level, it may leave the hiring manager with more questions than answers. Be specific about your skills and personal achievements .
Including irrelevant information: If you’re applying for a job in graphic design but use your summary to discuss your retail experience, a recruiter will likely move on, thinking you’re not a good fit for the role. Make sure you’re only including relevant skills and information.
Leaving typos: Missing words and misspellings never look good in a professional environment. This is especially true if you’re applying for a role that involves writing. Take the time to proofread your entire resume before submitting it, or ask someone else to proofread it for you.

An example of a bad resume summary might look like this:

Experienced software engineer. Also spent three years as a resteraunt manager. Looking to join your company’s IT department.

As you can see, this summary is vague, irrelevant, and includes the misspelling of “restaurant.” This would be a resume summary that would likely result in a rejected application.

If you need further guidance on what to avoid in your resume summary, consider using a resume builder . These online tools offer resume templates and best practices to help guide you through the writing process.

A strong resume summary is an important way to make a lasting first impression on a potential employer. It offers them a snapshot of your most competitive skills and experience to set you apart in a dense crowd of applicants.

If you have your sights set on new career goals , working with a skilled career coach can help you identify your strengths and reach new career heights. Get ready to tackle your next career move with confidence by reaching out to a BetterUp Coach .

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Kelsey Herbers

Kelsey Herbers is a health and wellness writer based in Charleston, SC. She has a particular passion for the mental health and well-being space, creating actionable content that can empower people to make confident decisions for their personal wellness. Her work has been published in The New York Times, Insider, and more. Kelsey holds a B.S. in Communication Studies and a Minor in Journalism from Belmont University.

12 resume career objective examples and tips for writing one

Tips for how to write a linkedin summary and examples, video interviews are here to stay: how to adapt on camera, resume best practices: how far back should a resume go, how to answer “what are your weaknesses” with ease, can you get an internship after college yes, and here’s how, why do you want to work here here’s how to answer (or not), learn how to get a job with no experience, here are the 13 best work-from-home options to consider, 30 job hunting tips to keep your spirits up while your search, 8 signs of a good interview to prove you knocked it out of the park, the 15 best part-time jobs for every experience and skillset, what is gig work and does it make the dream work, how to cancel an interview but keep your job outlook bright, looking for a new job here are 6 things to consider, 10 interview skills, techniques and examples to land your dream job, here's what to do when you’re overqualified for a job (but want it anyway), breathe in, breathe out: 15 tips to prepare for an interview, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

3100 E 5th Street, Suite 350 Austin, TX 78702

Platform Overview
Integrations
Powered by AI
BetterUp Lead™
BetterUp Manage™
BetterUp Care®
Sales Performance
Diversity & Inclusion
Case Studies
Why BetterUp?
About Coaching
Find your Coach
Career Coaching
Communication Coaching
Personal Coaching
News and Press
Leadership Team
Become a BetterUp Coach
BetterUp Labs
Center for Purpose & Performance
Leadership Training
Business Coaching
Contact Support
Contact Sales
Privacy Policy
Acceptable Use Policy
Trust & Security
Cookie Preferences

IMAGES

6 Best Marketing Resume Examples for 2021
Marketing Manager Resumes & Writing Guide
Marketing Resume Sample & Writing Tips
Marketing Resume Example and guide for 2019
11 Digital Marketing Resume Examples for 2024
TOP Marketing Director Resume Examples & Samples for 2020

VIDEO

Digital Marketing Experience Resume
Marketing Resume Tip
Маркетинг 10 навыков идеального маркетолога
Best marketing resume template
Digital Marketing Resume For Fresher #resume
Use This Resume Format In 2024 To Get A Job FASTER #resume #job #shorts

COMMENTS

16 Best Marketing Resume Examples for 2024
Beat targets. Example: Beat quarterly revenue targets by an average of 6% each quarter for the last year and a half. There's no better way to convince a hiring manager that you deserve an interview than by demonstrating you've had a significant, measurable impact in your past marketing roles.
15 Marketing Resume Examples & Writing Tips for 2024
Managed a marketing budget of $1.5 mil., optimizing spend to achieve a 50% ROI on advertising campaigns. 4. Write an attention-grabbing resume summary. It's a good strategy to write your resume summary last so that you can sum up the achievements, skills, and experience you've listed elsewhere on your resume.
10 Marketing Resume Examples (With Download and Tips)
A man points to a laptop with a resume that says "Marketing Specialist." There's also a list with the title "Marketing Resume Tips" and these steps: 1. Tailor your resume to the role 2. Highlight your marketing specialties (multi-channel marketing, SEO, content marketing, social media, digital marketing) 3. Link your experience back to the role 4. Include your marketing skills and certifications
Marketing Resume Examples for Any Industry in 2024
On average, the typical resume for a Marketing Representative includes 12.6 skills. Skills such as marketing analytics, competitor analysis, brand awareness, and negotiation techniques are top choices for Marketers. The average resume length for Marketing Representatives is 2.1 pages.
20 Real Marketing Resume Examples That Won at Nike or Google
Team Leader at Google. This resume sample was contributed by a real person who got hired with Kickresume's help. Use this sample as your first draft. 3. Sheraton: Marketing Manager Resume Example. The following marketing manager resume boasts an especially powerful marketing professional summary section.
Marketing Resume Examples & Guide for 2024 (+Templates)
Aim for the range between 10 and 14pt. Write simple headings. Make good use of white space. Go for the best resume length: opt for a one page resume unless you've got many years of experience. Open your marketing specialist resume with a snappy objective, summary, or summary of qualifications.
9 Top Marketing Resume Examples for a Successful 2024
Marketing Specialist. XYZ Company, May 2012 - June 2014. Collaborated with marketing manager to create and execute marketing campaigns resulting in a 20% increase in website traffic. Generated and nurtured leads resulting in a 10% increase in sales revenue. Successfully managed a $500,000 campaign budget.
22 Marketing Resume Examples & Guide for 2024
22 Marketing Resume Examples & Guide for 2024. Rover Games is a multi-play mobile game app developmentfirm that has successful titles such as Drink Something, Trivia Tonight andKing's Fight. • Accelerated outbound sales cycle by 330% bydesigning and implementing customer acquisition platform for training andmanaging technical sales personnel.
Marketing Resume Examples & Templates (2024) · Resume.io
Marketing Resume example Complete guide Create a Perfect Resume in 5 minutes using our Resume Examples & Templates. ... The best format for a marketing resume; Advice on each section of your resume (summary, work history, education, skills) Professional resume layout and design hints.
How to Write a Marketing Resume Hiring Managers Will Notice [Free 2023
Be the best at what you do and let that shine through in your resume." The perfect way to do this is by sharing interests and hobbies. 10. Let your personality and character shine. Whether you should include interests and hobbies on your resume depends on the company culture and the job.
Marketing Resume Examples & Templates [2024]
When highlighting marketing-related skills on your resume, consider including both technical skills (e.g., financial analysis, budgeting, financial modeling) and soft skills (e.g., attention to detail, problem-solving, communication). Use concise bullet points and provide specific examples of how you have applied these skills in previous roles ...
50+ Marketing Resume Examples for 2024
50+ Marketing Resume Examples - Here's What Works In 2024. The demand for marketers is continuously growing thanks to the innovative approaches companies are using to reach possible customers. We've provided Word and PDF templates for every kind of marketing role, whether that's a marketing manager or a creative director role.
Marketing Resume Examples and Templates for 2024
2. Add your marketing experience with compelling examples. As a marketing professional, craft bullet points to showcase your most compelling achievements within your industry. Hard numbers, metrics, and monetary figures should be incorporated wherever possible to establish a sense of scope for your accomplishments.
Marketing Resume: Examples and Guide for 2024
Here are a few marketing resume objective examples: A recent marketing graduate seeking an entry-level position that will allow me to learn and grow within the industry. Strong writing and communication skills, with experience in social media and content creation. ... As a marketer, your resume is your best bet to impress a potential employer ...
Top Marketing Resume Examples and Keywords
Marketing Resume Examples, Skills, and Keywords. Help your dream company build strategies to get noticed and maximize its revenue. Our recruiter-approved marketing resume samples, keywords, and resources will help you land that job. Build Your Resume Optimize your resume. Jobscan has helped land interviews with.
Professional Marketing Resume Examples
LiveCareer's Resume Builder suggests skills that marketing companies are likely to program into the ATS. Depending on the type of position you are applying to, consider using examples such as these: Marketing analytics. Search engine optimization. Marketing automation.
Marketing Resume Examples for 2024 (Downloadable Templates)
Media Assistant Marketing Resume Example. This media assistant resume sample offers a fresh perspective on what makes an exceptional marketing resume, thanks to its unique design and qualifications that set it apart as an outstanding choice for job seekers at any level of experience. Color Branding:
24 Digital Marketing Resume Examples for 2024
Here's how to write an effective header for your digital marketing resume: 1. Put your name first and make it stand out. Begin your header with your full name, and consider using a slightly larger font size than the rest of your resume to make it prominent. Avoid nicknames or abbreviations.
Marketing Resume Examples + Tips and Advice
3 Tips for Writing Marketing Resumes. 1. Choose the right format for your marketing resume. As any good marketer knows, you should sell a product by focusing on the strengths and features that will most appeal to a consumer. With your resume, you want to do the same thing by choosing the format that focuses on your strongest aspects as a job ...
Digital Marketing Resume Examples (Guide & Best Templates)
Here's a sample digital marketing resume job description: Organize and prioritize projects with cross-functional teams for social media, SEO, SEM, email, and content creation. [1] Write creative briefs for new online marketing campaigns and ensure that assets are compliant and delivered timely.
25 Marketing Manager Resume Examples for 2024
Template 22 of 25: Marketing Communications Manager Resume Example. A professional in this position is in charge of developing and executing the production of marketing content that communicates information about the company's products. This content may include product fact sheets, brochures, graphics, etc.
Marketing Executive Resume
A resume summary is a 2-4 sentence summary of your professional experiences and achievements. Experienced Marketing Executive with a strong background in developing award-winning strategies for a diverse clientele. 5+ years of industry experience includes PPC campaigns, SMM, web design, brand development, and more.
Marketing Resume Examples & Guides
4. Creating a Marketing Technology Stack. Don't forget about your technology stack. Marketing candidates have to be tech-savvy and comfortable in using a wide range of tools and tech. Below are some of the newest technologies used in the industry: Trello, Mopinion, KissMetrics, Asana, Slack, Jive, Evernote, MixPane WordPress, Drupal CMS ...
46 Must-Know Resume Phrases (+ Tips On When to Use Them)
That example illustrates the importance of the right phrases for your resume, but choosing them involves more than opening up a thesaurus while you're writing. The best resume phrases are: Concise: Your document shouldn't be stuffed with resume buzzwords and cliches. Get to the point and cut out fluff or unnecessary words.
How to Write an Entry-Level Resume (With Examples)
1. Draft a compelling resume summary/objective statement. The top section of your resume, often a 3-4 sentence blurb, is the first thing a recruiter will see. Here, you'll grab the employer's attention with an objective statement or a resume summary. Choosing the right one depends on your background—objective statements are for recent ...
How to Write A Resume Summary That Works + Examples
Resume summary examples across industries and applicant types. Examples of resume summaries can vary greatly based on your industry, professional experience, and the seniority level of the role. Below are a few examples of effective resume summaries to help get you started. Digital marketing coordinator with 3+ years of experience. Increased ...
What Should A Resume Look Like in 2024 + Examples
Read our tips for writing the best resume content and find professional resume templates that will make you stand out. ... Check out this example of what a resume should look like: ... Marketing Strategy . High School Diploma Sacred Heart High School, San Diego, CA. GPA: 4.0/4.0; Honors: Valedictorian, National Honor Society; Activities ...
The 12 Best Skills to Put on Your Resume (Plus Examples)
5. Critical Thinking. Critical thinking is your ability to find solutions beyond the obvious. Good critical thinkers can get to the "why" behind a problem, anticipate future problems and elevate ...
How to Write a Summary for a Resume (With 12 Examples)
Here are some examples of resume summaries that you can use as inspiration when writing your own: ... Experienced Automotive Sales Representative with five years of experience in the industry and highly skilled at marketing and expanding customer base. Consistently exceeded annual sales goals by an average of 15% and looking to grow in a ...
Sales Resume Examples & Templates [2024]
The best resume format for a sales role depends on your level of work experience and career goals. We've detailed each format below so that you can decide which one is right for you. Chronological format: This format will benefit entry-level applicants.The layout focuses on skills such as communication, negotiation and relationship-building, allowing you to showcase everything you can do as ...