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How to Write a Rice Retail Store Business Plan [Sample Template]

Are you about starting a rice retail store? If YES, here is a complete sample rice retail store business plan template & feasibility report you can use for FREE . Okay, so we have considered all the requirements for starting a rice retail store. We also took it further by analyzing and drafting a sample rice retail store marketing plan template backed up by actionable guerrilla marketing ideas for rice retail stores. So let’s proceed to the business planning section.

Why Start a Rice Retail Store?

There are businesses that someone with little schooling and no serious business background and training can start. One of such businesses is to open a rice retailing store. The major things you need to have in place to make success from this type of business is a good location, easy access to wholesale supply of quality rice and good customer service and accountability skills.

The truth is that if your rice shop is located in an area with good human and vehicular traffic, and you have quality and well – packaged rice in different sizes from different brands, you may not have to struggle to get people to visit your shop and make purchase.

So, if you have decided to open a rice retail store in your neighborhood, then you should ensure that you carry out feasibility studies and also market survey. This will enable you properly locate the business and then hit the ground running. Below is a sample rice retail store business plan template that can help you to successfully write your own with little or no hassle.

A Sample Rice Retail Store Business Plan Template

1. industry overview.

As the name of the business implies, rice retailing stores basically retail processed and bagged rice. Rice retail stores primarily purchase rice from wholesalers and retail them directly to end consumers – customers.

The Rice Retail Stores industry, just like most businesses in the retailing industry, depends on strong consumer spending to spur the demand for industry products. Over the last half a decade, the economy has begun recovering from recessionary declines with both the Consumer Confidence Index and disposable income increasing.

Going forward, as the economy of the united states continues to recover and consumers are expected to loosen their discretionary budgets, the industry is anticipated to experience growth.

The Rice Retail Stores industry is indeed a major sector of the economy of the United States of America and they generate several billion dollars annually from loads of rice retail stores scattered all around the United States of America.

The industry is responsible for the employment of well thousands of people. It is important to state that there is no rice retail store in the United States of America that has a lion share of the available market. New entrant into the industry can favorably compete for the available market.

It is a fact that an estimated two-thirds of the United States’ gross domestic product (GDP) comes from the general retail industry of which the rice retail stores industry also contributes.  This is why the United States of America’s economy is measured with the yardstick of how well the retailing business is fairing in the U.S.

In essence, when there is an unstable economy, purchasing power drops and it impacts the retailing / rice retailing stores industry negatively which may result in the closure of some rice retail stores.

Over and above, the rice retail store industry is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can choose to start on a small scale in a street corner or you can choose to start on a large scale with several outlets in key cities through the United States of America and Canada.

2. Executive Summary

Mercy Lurton Rice Store®, LLC is a standard and registered rice retail store business that will be located in one of the busiest streets in Charleston – West Virginia. We have been able to lease a facility that is big enough to fit into the design of the kind of standard rice retail store that we intend launching and the facility is located in a corner piece property directly opposite the largest residential estate in Charleston – West Virginia.

Mercy Lurton Rice Store®, LLC will retail short-grain rice, medium-grain rice and long-grain rice (both in organic and non – organic form) et al from different brands from the United States and abroad. We are set to services a wide range of clientele in and around Charleston – West Virginia.

We are aware that there are several large and small chains of rice retail store outlets all around Charleston – West Virginia, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so as to be well positioned to favorably compete with all our competitors. We have an online – service option for our customers, and our outlet is well secured with various payments of options.

Mercy Lurton Rice Store®, LLC will ensure that all our customers are given first class treatment whenever they visit our rice retail store. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to.

We will ensure that we get our customers involved in the selection of brands that will be on available in our store and also when making some business decisions.

Mercy Lurton Rice Store®, LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they patronize our products. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our customers.

Mercy Lurton Rice Store®, LLC is a family business that is owned by Mercy Lurton and her immediate family members. Mercy Lurton has a B.Sc. in Business Administration, with well over 5 years of experience in the retailing stores industry, working for some of the leading brand in the United States. Although the business is launching out with just one outlet in Charleston – West Virginia, but there is a plan to open other outlets all around major cities in the United States and Canada.

3. Our Products and Services

Mercy Lurton Rice Store®, LLC is in the rice retail stores industry to service a wide range of clients and of course to make profits, which is why we will ensure we go all the way to make available a wide range of well packaged rice from top rice production brands in the United States and other countries of the world.

We will ensure that we do all that is permitted by the law of the United States to achieve our aim and ambition of starting the business. Our product offerings are listed below;

• Retailing short-grain rice, medium-grain rice and long-grain rice (both in organic and non – organic form) from different rice production brands

4. Our Mission and Vision Statement

• Our vision is to become one of the leading brands in the rice retail stores industry in West Virginia and to establish a one stop rice retail store in Charleston – West Virginia and in other key cities in the United States of America and Canada.
• Our mission is to establish a world – class rice retail store business that will make available a wide range of well – bagged rice from top rice production brands at affordable prices to the residence of Charleston – West Virginia and other key cities in the United States of America and Canada where we intend opening of chains of rice retail stores and franchise.

Our Business Structure

Mercy Lurton Rice Store®, LLC do not intend to start a rice retail store business like the usual mom and pop business around the street corner; our intention of starting a rice retail store business is to build a standard and one stop rice retail store outlet in Charleston – West Virginia.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Store Manager
• Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

Information Technologist

• Accountants / Cashiers
• Sales Agents / Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.

Store Manager:

• Responsible for managing the daily activities in the store
• Ensures that proper records of bags of rice are kept and warehouse does not run out of products
• Ensures that the store facility is in tip top shape and goods are properly arranged and easy to locate
• Interfaces with third – party suppliers (vendors)
• Controls rice distribution and supply inventory
• Supervises the workforce in the rice sales floor.
• Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
• Helps to ensure consistent quality of well processed rice from different manufacturers are purchased and retailed in good price that will ensure we make good profit
• Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
• Ensures that the organization operates within stipulated budget.
• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represent the company in strategic meetings
• Helps to increase sales and growth for the company
• Manages the organization website
• Handles ecommerce aspect of the business
• Responsible for installing and maintenance of computer software and hardware for the organization
• Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
• Manages the organization’s CCTV
• Handles any other technological and IT related duties.

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Client Service Executive

• Ensures that all contacts with customers (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries (answer customer queries regarding the store and the merchandise)
• Finds out the customer’s needs, recommend, select and help locate the right merchandise, describe a product’s features and benefits.
• makes suggestions and encourage purchase of products
• Provides information about merchandise and delivery options
• Bags or packages purchases made
• Responsible for cleaning all the store facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the store facility
• Handles any other duty as assigned by the store manager.

6. SWOT Analysis

Our intention to start just one outlet of our rice retail store in Charleston – West Virginia is to test run the business for a period of 2 to 5 years to know if we will invest more money, expand the business and then open other rice retail outlets all over major towns in West Virginia and key cities in the United States and Canada.

We are quite aware that there are several rice retail stores all over Charleston and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Mercy Lurton Rice Store®, LLC employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Mercy Lurton Rice Store®, LLC;

Our location, the business model we will be operating on (physical store and online store), varieties of payment options, wide range of well processed and well – bagged rice from different rice production companies from within the United States and other parts of the world and our excellent customer service culture will definitely count as a strong strength for Mercy Lurton Rice Store®, LLC.

So also our management team members are people who have what it takes to grow a business from start – up to profitability with a record time.

A major weakness that may count against us is the fact that we are a new rice retail outlet and we don’t have the financial capacity to engage in the kind of publicity that we intend giving the business.

• Opportunities:

The fact that we are going to be operating our rice retail store in one of the busiest streets in Charleston – West Virginia provides us with unlimited opportunities to sell our rice to a large number of individuals and businesses (hotels and restaurants).

We have been able to conduct thorough feasibility studies and market survey and we know what our potential customers will be looking for when they visit our rice store outlets; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new rice retail outlet in same location where ours is located. So also, unfavorable government policies may also pose a threat for businesses such as ours.

7. MARKET ANALYSIS

• Market Trends

If you are conversant with the Rice Retail Stores Industry, you will quite agree that the changes in disposable income, consumer sentiment, and ever changing eating habits are major growth drivers for sales in this industry.

No doubt, a massive rise in consumer confidence has also contributed in helping the industry experience remarkable growth, but uneven performance in these drivers has led to slightly constrained revenue growth for the Rice Retail Stores industry. So also, the rising demand for organic rice, as a result of increasing disposable income and consumer sentiment, will result in revenue growth.

Rice retail store business has been in existence for as long as human started trading goods, but one thing is certain, the rice retail store industry is still evolving. The introduction of technology and subsequently homed delivery options, online grocery cum rice retail store has indeed helped in reshaping the industry.

It is now a common phenomenon for rice retail stores and grocery outlets to leverage on technology to effectively predict consumer demand patterns and to strategically position their store to meet their needs; in essence, the use of technology helps retailers to maximize supply chain efficiencies. No doubt data collected from customers goes a long way to help rice retail stores and grocery stores serve them better.

8. Our Target Market

Possibly it will be safe to submit that the rice retail stores industry has the widest range of customers; almost everybody on planet earth consume rice; rice is indeed one of the most popular staple food in the world.

In view of that, we have positioned our rice retail store to service the residence of Charleston – West Virginia and every other location where franchise cum outlets of our rice retail stores will be located all over key cities in the United States of America and Canada.

We have conducted our market research and feasibility studies and we have ideas of what our target market would be expecting from us. We are in business to retail well processed and bagged rice from different rice production brands to the following groups of people and corporate organizations;

• Restaurants

Our competitive advantage

A close study of the rice retail stores industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry. We are aware of the stiffer competition and we are well prepared to compete favorably with other leading rice retail stores in Charleston – West Virginia and throughout the United States and Canada.

Mercy Lurton Rice Store®, LLC is launching a standard one stop rice retail store that will indeed become the preferred choice of residence of Charleston – West Virginia and every other location where our outlets will be opened.

Our rice retail store is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Charleston – West Virginia. We have enough parking spaces that can accommodate well over 10 cars per time.

One thing is certain; we will ensure that we have a wide range of well – processed and well bagged rice from leading rice production companies available in our store at all times. It will be difficult for customers to visit our rice store and not see the type of rice they are looking for.

One of our business goals is to make Mercy Lurton Rice Store®, LLC a one stop rice shop for both household and businesses (hotels and restaurants et al) our excellent customer service culture, online store, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be amongst the best within our category (startups rice retail stores) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Mercy Lurton Rice Store®, LLC is in business to retail a wide range of well – processed and well – bagged rice from different rice production brands to the residence of Charleston – West Virginia. We are in the rice retail stores industry to

10. Sales Forecast

One thing is certain when it comes to rice retail stores, if your store is well stocked with well processed and well bagged rice from different rice production brands and centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Charleston – West Virginia and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the rice retail stores industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Charleston – West Virginia.

Below is the sales projection for Mercy Lurton Rice Store®, LLC it is based on the location of our business and other factors as it relates to rice retail stores start – ups in the United States;

• First Fiscal Year-: $120,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor retailing same shoe brands and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for Mercy Lurton Rice Store®, LLC, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Charleston – West Virginia. We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

• Open our rice store in a grand style with a party for all
• Introduce our rice store by sending introductory letters alongside our brochure to hotels, restaurants, households and key stake holders in Charleston – West Virginia
• Ensure that we have a wide range of rice from different brands at all times.
• Make use of attractive hand bills to create awareness and also to give direction to our rice store
• Position our signage / flexi banners at strategic places around Charleston – West Virginia
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our rice store.
• List our business and products on yellow pages’ ads (local directories)
• Leverage on the internet to promote our business
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our rice store is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our rice store.

Mercy Lurton Rice Store®, LLC has a long term plan of opening outlets in various locations all around West Virginia and key cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Charleston before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Mercy Lurton Rice Store®, LLC;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Charleston – West Virginia
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate hotels, restaurants, households, landlord associations and schools by calling them up and informing them of Mercy Lurton Rice Store®, LLC and the products we sell
• Advertise our rice store business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and trucks and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Aside from quality, pricing is one of the key factors that give leverage to rice stores, it is normal for consumers to go to places (rice retail outlets) where they can get well – processed and well – bagged rice at cheaper price.

We know we don’t have the capacity to compete with other bigger and well – established rice retail store, but we will ensure that the prices of all the brands of rice that are available in our rice store are competitive with what is obtainable amongst rice retail stores within our level and in our location.

• Payment Options

The payment policy adopted by Mercy Lurton Rice Store®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Mercy Lurton Rice Store®, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our rice.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting / leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a rice retail store business; it might differ in other countries due to the value of their money. These are the key areas where we will spend our start – up capital;

• The Total Fee for Registering the Business in the Unites States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Mercy Lufton Rice Store®, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The cost for hiring Business Consultant – $2,500.
• The cost for insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for the payment of rent for 12 months at $1.76 per square feet in the total amount of $105,600.
• The cost for store remodeling (construction of racks and shelves) – $20,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The cost for Start-up inventory (stocking with a wide range of well – processed and well – bagged rice from different rice production brands) – $50,000
• The cost for counter area equipment – $9,500
• The cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The cost of purchase and installation of CCTVs: $10,000
• The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
• The cost of launching a Website: $600
• The cost for our opening party: $7,000
• Miscellaneous: $10,000

We would need an estimate of $250,000 to successfully set up our rice retail store in Charleston – West Virginia. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funds / Startup Capital for Mercy Lurton Rice Store®, LLC

Mercy Lurton Rice Store®, LLC is a private registered business that is solely owned and financed by Mercy Lurton and her immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $50,000 ( Personal savings $40,000 and soft loan from family members $10,000 ) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Mercy Lurton Rice Store®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our wide range of well – processed and well – packaged rice from different rice production brands a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Mercy Lurton Rice Store®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the store: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of rice brand that will be available in our store: Completed
• Establishing business relationship with wholesale rice suppliers: In Progress

More on Wholesale & Retail

Rice Retailing Business Plan | Ultimate Guide In 2023

Rice consumption has shown a clear increase over the years. In the last years of 2021/2022, 520 million metric tons of rice was consumed globally. Rice being the celebrity of the food and beverage industry, is one of the most famous ventures since the ancient times and is all time in demand. As rice is a staple food, the rice retailer business provides a certain security to the investor or entrepreneur. In this article we will discuss what makes the rice retailer business a good idea and what are the few nitty-gritties that are needed, including marketing strategy for rice business, and developing an informed rice retailing business plan. Along with this we will understand what are the few pointers from a sample project proposal for rice retailing that you could incorporate in your rice business plan.

The agriculture sector is a vital part of the economy and is highly emphasized by the government. It is not only in a constant demand but also in high supply which works in the benefit of an entrepreneur in the rice retailer business. Being in this venture also has additional benefits as it is relatively easy to start and requires minimal investment. Thus, generating a good net profit for the retailer.

Also Read: How To Start A Land Clearing Business? 11 Steps {Ultimate Guide}

Table of Contents

Things to keep in mind before starting the business:

• Investment and resources : You should have enough collection of capital and resources that you need for your rice business.
• Acquire License : You would have to generate a government approved license that legitimizes your business and allows you to run your business smoothly.
• Gather Equipment : According to the rules of your license you would need proper equipment of a certain standard. Price tags, calibrated weights etc.
• Storage unit : One look out in the rice industries is the issue of storage, the rice tends to spoil in three months. Along with this the rice gets eaten by insects and bugs. You would need a well-structured storage unit and invest in disinfectants. Here you can take advice from other sample project proposal for rice retailing and also from your supplier.
• Determine your target market : You need to identify who your potential customers are. Are they households, restaurants, or small convenience stores? Knowing your target market will help you come up with a business plan and marketing strategy.
• Look for a reliable supplier : You would need to find a supplier who can provide you with good quality rice at a reasonable price. It’s important to build a good relationship with your supplier to ensure a steady supply of rice.
• Choose a strategic location : The rice retailing business should be located in an area where there is high foot traffic. A location near a market or a busy street is ideal.
• Set your prices : You should set your prices competitively. Do some research on the prices of rice in your area and make sure that your prices are reasonable.
• Promote your business : You need to get the word out about your rice retailing business. You can use flyers, social media, or even word of mouth to promote your business.

Before starting any venture, planning the above points is of key importance.

Also Read: How To Start A Custom Car Shop? {Ultimate Guide}

Here are few Steps that are needed to Develop a Concrete Rice Business Plan –

1. conduct market research and form marketing strategy for rice business –.

Conducting a Market research involves gauging of the rice market in your area. You are to understand the demand of different types of rice, the number of suppliers, the demographic of potential customers and a thorough knowledge about the competition. This is where the competition’s sample project proposal for rice retailing would come in handy and help you create a marketing strategy.

2. Create Business Objectives

Your rice business plan would need a clear set of objectives. Concise, achievable and smart objective and goals work as a guideline onto which further operations are done.

3. Target Market

The rice retailing business plan depends on identifying your target customers, including their demographics, their preferred location, monetary status and purchase habits. And finally incorporating them in marketing strategy for rice business.

4. Unique Selling Proposition (USP)

Create a strategy that sets you apart from your competitors and attracts customers. After developing a unique selling proposition showcase it in your rice business plan. In order to develop a well rounded USP you can use the competitor’s sample project proposal for rice retailing and stand apart from the crowd.

5. Pricing Strategy

One of the pointers of how you can price your rice products that leads to the most net profit is by using an already well researched pricing strategy. For example, D-Mart became a famous retail store in India by using Everyday Low Price Strategy – EDLP which worked for the Indian market and gained high profit.

6. Marketing Plan

Create a detailed advertising statement that markets and promotes your rice business to attract customers and promote customer loyalty. And make this a part of your marketing strategy for rice business.

7. Operation Plan

The rice business plan includes a step-by-step outline of daily activities that you would like to see in your business. Such as information on staff, daily changes in prices, inventory, maintenance of storage facility etc.

8. Financial Projects

Create balanced and realistic financial projects in your rice retailing business plan to assess your company’s workings. create accurate financial predictions that include predicted sales, expenses, and profits.

9. Organizing

And finally compile it all together to form a comprehensive rice business plan.

In conclusion, rice is in all time demand throughout the centuries. With right equipment, capital, license resources, and a full proof rice retailing business plan you can establish a successful venture.

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How To Write a Marketing Plan for Rice Business (FREE Template)

• 18 August 2023
• Learn Business

Are you looking to start a rice business but haven’t crafted a marketing plan yet?

Well then, you are in the right place, my friend.

In today’s competitive business landscape, a well-crafted marketing plan for rice business serves as the compass guiding your business toward success. The rice industry, while deeply rooted in tradition, is not immune to the demands of modern marketing strategies.

In this comprehensive guide, I will embark on a journey through the intricacies of developing a winning marketing plan for rice business.

Why Do You Need a Marketing Plan For Your Business?

Key players and competitors in the rice industry, analyzing needs and pain points, identifying market gaps, growth potential, packaging and labeling considerations, discounts, promotions, and value-added offers, partnerships with distributors and retailers, influencer collaborations and user-generated content, implementation timeline, regular review and adjustments, what is a marketing plan in food industry.

You might have first asked the question: What is a marketing plan?

A food marketing plan comprises a series of methods and steps designed to efficiently promote and sell food items to the consumer market. This strategy offers guidance to food business proprietors on effectively positioning their products within the competitive food industry. Given the intense competition in the food sector, developing a robust food marketing plan becomes vital for sustained success.

What is The Marketing Strategy of Rice?

Your rice business is more than just a store; it’s a gateway to nourishment and culture. As you venture into the rice retail sector, the importance of a strategic marketing plan cannot be overstated. This guide is your roadmap to cultivating a robust marketing strategy that not only enhances your rice business’s visibility but also propels it to new heights in terms of sales, customer engagement, and brand loyalty. This is important to understand when making a marketing plan for rice business.

A marketing plan is essential for businesses as it provides a roadmap to achieve goals efficiently. It aligns efforts, targets the right audience, and differentiates from competitors. By managing budgets, adapting strategies, and measuring results, businesses optimize resources and drive growth.

Ultimately, a well-structured marketing plan guides focused actions, maximizes profitability and builds lasting customer relationships.

Market Research and Analysis

Understanding the rice industry.

Before diving into your marketing strategy, it’s essential to grasp the current trends and dynamics of the rice industry. Let’s take a closer look:

Global and Local Rice Market Trends

The worldwide consumption of rice has seen a steady incline, reaching a staggering 485 million metric tons in 2022. This phenomenon is fueled by population growth, dietary shifts, and increasing cultural diversity. However, the rice market is not monolithic; preferences vary across geographical boundaries.

Different Types of Rice and Their Demand Patterns

Different types of rice like long-grain, medium-grain, and aromatic have unique flavors and uses. Understanding your local market’s preferences is crucial to match your products with their tastes.

Identifying key players and competitors in the rice industry is essential to understand the market landscape before you draw a marketing plan for rice business. Global corporations and local businesses alike contribute to the competitive nature of the rice market. Analyzing their strategies can provide valuable insights into best practices and potential differentiators for your rice business.

Target Audience Identification

Your customers are the heart of your rice business; understanding them is crucial:

Defining Your Ideal Customers

Delve into the demographics, behaviors, and psychographics of your potential customers. Are you catering to health-conscious millennials, multicultural families, or gourmet chefs seeking premium rice?

Audience Segmentation

Segmentation is the key to effective marketing. By dividing your target audience into distinct groups, you can tailor your strategies to resonate with each segment’s unique needs and aspirations.

Empathy is the cornerstone of successful marketing. Identify the pain points and aspirations of your customers—whether it’s the desire for convenience, affordability, or culinary excellence—and address them in your offerings. This is crucial when making a marketing plan for rice business.

• Convenience : Busy individuals and families may seek quick-cooking rice options for weeknight dinners.
• Quality and Nutrition : Health-conscious consumers will appreciate information about the nutritional value of different rice varieties.
• Cultural Preferences : Some segments might have cultural preferences for specific rice types, which you can cater to.

Competitor Analysis

Gaining an edge in the rice market requires a comprehensive evaluation of your competitors:

SWOT Analysis of Competitors

By conducting a detailed SWOT ( S trengths, W eaknesses, O pportunities, and T hreats) analysis, you can identify avenues to differentiate your rice business and capitalize on untapped opportunities.

• Strengths : What are your competitors doing exceptionally well? Is it their branding, product variety, or customer engagement? Analyze the strength in their marketing plan for rice business.
• Weaknesses : Are there any gaps in their offerings or areas where they are struggling? These could be opportunities for your rice business.
• Opportunities : Are there emerging trends in the rice market that your competitors haven’t fully capitalized on?
• Threats : What external factors could impact your competitors’ businesses? How can you navigate these challenges more effectively?

By analyzing your competitors, you can pinpoint gaps in the market that your products can fill. For instance:

• If competitors are focusing mainly on staple rice varieties, you might consider introducing gourmet or rare rice types.
• If certain competitors lack a strong online presence, this could be an opportunity to leverage e-commerce platforms.

Setting Clear Marketing Objectives

Before you embark on any marketing activities and setting up a marketing plan for rice business, define your goals using the SMART framework:

SMART Goals

S pecific, M easurable, A chievable, R elevant, and T ime-Bound

Your marketing goals should be specific enough to provide clarity, measurable to track progress, achievable given your resources, relevant to your overall business strategy, and time-bound to instill a sense of urgency. You have to keep these SMART goals in mind when making your marketing plan for rice business.

• Specific : Clearly define what you want to achieve. Instead of saying “increase sales,” specify “increase online sales of premium rice varieties by 15% within the next three months.”
• Measurable : Establish metrics to track your progress. Use tools like Google Analytics to monitor website traffic, conversion rates, and other relevant data.
• Achievable : Ensure that your goals are realistic and attainable within your resources and timeframe.
• Relevant : Align your goals with your overall business strategy. For instance, if you’re focusing on premium rice products, your goals should reflect this positioning.
• Time-Bound : Set a specific deadline for achieving each goal. This creates a sense of urgency and helps you stay focused on execution.

Example of what a SMART-Goal looks like:

“Increase brand awareness by 20% within the next six months through targeted social media campaigns, resulting in a 15% rise in website traffic and a 10% increase in social media engagement.”

Sales Projections

Forecasting your sales based on historical data and market trends is critical for estimating your rice business’s growth potential:

Estimating Market Share

Conduct a detailed analysis of your competitors’ market shares and evaluate your rice business’s potential to capture a portion of this market, and add this to your marketing plan for rice business.

Examine internal and external factors, such as shifting consumer preferences and emerging market trends, to project your business’s growth potential over the next year.

• Internal Factors : Are you planning to introduce new rice varieties? Expand into new markets? These factors can significantly impact your growth potential.
• External Factors : Stay informed about macroeconomic trends, consumer behavior shifts, and technological advancements that could influence the rice industry.

Crafting a Strategic Marketing Plan

Now, let’s dive deeper into the strategic components of your marketing plan for rice business:

Product and Branding Strategy

Strategies to keep in mind and use within your marketing plan for rice business.

Unique Selling Points (USPs) of Your Rice Products

To differentiate your rice products, emphasize their unique qualities. Whether it’s sustainably sourced, locally grown, or infused with exotic flavors, highlighting these USPs can set your offerings apart.

• If you source your rice from local farms, emphasize the “farm-to-table” aspect of your products.
• If you offer a range of exotic rice varieties, educate consumers about their distinctive flavors and origins.

Developing a Compelling Brand Identity

When making a marketing plan for rice business, you need to understand that a strong brand identity is your rice business’s face to the world. Define your brand’s personality, values, and messaging to create a consistent and resonant customer experience.

• Logo : Create a logo that resonates with your target audience. If your rice business focuses on health and sustainability, your logo should reflect these values.
• Color Palette : Choose colors that evoke the desired emotions. For example, earthy tones can convey a sense of naturalness and authenticity.
• Brand Voice : Define the tone and language you’ll use in your marketing materials. Are you formal, friendly, or playful? Consistency is key.

Your packaging is a tactile representation of your brand. Opt for packaging that not only protects your rice but also conveys essential information and reflects your brand’s aesthetics.

• Sustainability : If eco-friendliness is one of your brand values, use packaging materials that are recyclable or biodegradable.
• Storytelling : Share the story behind your rice products on the packaging. Highlight the journey from the farm to the consumer’s plate.

Pricing Strategy

Pricing is a delicate balancing act between profitability and customer value and a key factor inside your marketing plan for rice business:

Competitive and Profitable Pricing

Study your competitors’ pricing strategies to position your rice products competitively while ensuring a healthy profit margin.

• Costs : Calculate the production, packaging, and distribution costs for each rice variety.
• Perceived Value : How do consumers perceive the value of your rice products compared to competitors?
• Price Elasticity : How sensitive are consumers to changes in price? Conduct pricing experiments to find the sweet spot.

Consider seasonal promotions, bundle deals, or loyalty programs to incentivize purchases and foster repeat business, such as:

• Limited-Time Offers : Create a sense of urgency with time-limited promotions, like “Weekend Special: 10% off Jasmine Rice.”
• Bundle Deals : Bundle complementary rice varieties or pair rice with other cooking essentials for added value.

This will keep the customers happy and boost your business, so include it within your marketing plan for rice business

Distribution Channels

Your distribution strategy in your marketing plan for rice business, can significantly impact your rice business’s reach and accessibility:

Wholesale, Retail, and Online Distribution

Evaluate the pros and cons of each distribution channel to determine the best fit for your rice products.

• Wholesale : Partner with local grocery stores, restaurants, and food cooperatives to distribute your rice products in bulk.
• Retail : Consider opening your own brick-and-mortar store if you want to provide a direct shopping experience for customers.
• Online : Set up an e-commerce website to reach a wider audience and offer the convenience of online ordering.

Create a list of all the pros and cons and include it in your marketing plan for rice business.

Forge partnerships with distributors and retailers aligned with your brand values to amplify your market presence.

• Local Partnerships : Collaborate with local food markets and health stores to feature your rice products in their stores.
• Online Retailers : Partner with established online retailers and marketplaces to expand your digital footprint.

Partnerships can really boost your credibility of your brand’s name. Don’t forget this vital strategy in your marketing plan for rice business.

Promotional Strategies

You have to effectively promote your rice business as it is key to driving customer engagement and sales. This is a crucial step for your marketing plan for rice business.

Digital Marketing Tactics

Leverage digital platforms to connect with your target audience. Engage in search engine optimization (SEO) to improve your website’s visibility, share compelling content, and execute targeted social media campaigns. Note it down in your marketing plan for rice business.

• SEO-Optimized Content : Create informative blog posts and articles about the nutritional benefits of different rice types and cooking tips.
• Social Media Campaigns : Showcase visually appealing images of your rice dishes and engage with followers through cooking tutorials and contests.
• Email Marketing : Send out regular newsletters featuring recipes, promotions, and updates about your rice products.

Traditional Marketing Approaches

Traditional marketing methods still hold value. Make use of these advantages and participate in local events, collaborate with community organizations, and consider print ads in relevant publications. This is an underrated strategy when making a marketing plan for rice business

Leverage the power of social media influencers to showcase your rice products in unique ways. Encourage your satisfied customers to share their experiences and recipes through user-generated content.

• Influencer Partnerships : Collaborate with food bloggers and influencers to create engaging content featuring your rice products.
• User-Generated Content Campaigns : Encourage your customers to share their culinary creations using your rice products on social media. Create a unique hashtag to track user-generated content.

Note it down in your marketing plan for rice business.

Budget Allocation and Implementation

Strategic allocation of resources ensures the effective execution of your marketing plan for rice business:

Budget Planning

Allocate your budget based on the anticipated returns from each marketing initiative. Consider factors such as advertising costs, campaign expenses, and personnel salaries.

• Marketing Channels : Allocate funds to different marketing channels based on their potential impact and ROI. For example, allocate more budget to digital marketing if you’re seeing higher engagement and conversions there.
• Advertising : Determine how much you’ll spend on online ads, social media promotions, and traditional advertising.

A well-structured timeline ensures the seamless execution of your marketing plan for rice business activities. Assign responsibilities, set deadlines, and monitor progress regularly.

Monitoring and Measuring Success

Your marketing efforts are not complete without continuous monitoring and assessment:

Key Performance Indicators (KPIs)

Track metrics like website traffic, conversion rates, social media engagement, and customer feedback. Analyze these KPIs to gauge the effectiveness of your marketing plan for rice business strategies.

Periodically review your marketing plan for rice business to identify areas for improvement. Be agile in adapting your strategies based on changing market conditions and customer preferences.

In the dynamic rice market, a well-crafted marketing plan for rice business is your secret ingredient to thriving. By conducting thorough market research, setting SMART goals, and implementing strategic marketing tactics, your rice business can transcend competition and make its mark. Remember, successful marketing is an ongoing journey of innovation, adaptation, and customer-centricity. Embrace these principles and watch your rice business flourish and reap the rewards of a thoughtfully designed marketing strategy.

Make – time – for – your – marketing plan for rice business.

The profitability of rice farming hinges on methods, costs, and market prices. While multiple factors influence potential profits, certain tips can help boost earnings. Rice farmers hold significant profit potential, influenced by factors like land choice and product quality. Moreover, potential market subsidies can aid in sustaining rice farming operations.

– Bulk Sales: Rice is often sold in bulk quantities, typically in large bags or containers, catering to consumers who prefer purchasing larger amounts at once, such as restaurants, caterers, or food processors. – Packaged Brands: Many rice varieties are packaged and branded, making them convenient for individual consumers. These packaged options come in various sizes, offering portion-controlled choices for households. – Specialty and Organic Markets: Rice is also sold in specialty and organic markets, catering to consumers seeking specific rice varieties, such as organic, exotic, or high-quality options that may not be available in standard grocery stores. These markets often emphasize unique flavors, sourcing practices, or cultural preferences.

This strategy offers guidance to food business proprietors on effectively positioning their products within the competitive food industry. Given the intense competition in the food sector, developing a robust food marketing plan becomes vital for sustained success.

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Michiel Cleuvenberghe

Hi there, I'm Michiel Cleuvenberghe, the chief editor of moneygrindmind.com I'm a professional private accountant since 2015, and I want to train you to become a professional in your finances as well!

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Bigasan Business 2023: How To Start, Capital, Profit (Plus, Tips To Succeed)

Rice has been a staple of the Filipino diet since time immemorial . Therefore, opening a bigasan business or a rice retail business in the Philippines can be a profitable venture for you if the conditions are right.

As with any other food business, there are two ways to make this happen. Either start your own rice retailing business or franchise an already-established brand .

Each has pros and cons, so you should weigh your options carefully before venturing into this type of business.

Let this short article be your guide.

Table of Contents

What is a bigasan or rice retail business.

A bigasan is a retail store that sells a variety of rice. In the Philippines, this is typically done through a simple storefront where bags of rice are opened as a display for customers. The name of the variety of rice and the corresponding price are shown on each bag.

Customers need only tell the store’s staff what variety and how much rice they buy. The staff will then put the requested amount in a bag and weigh it before the customer. After the customer pays for it, then the transaction is complete.

There are specialized rice businesses that sell only rice, but there are also retail outlets, such as sari-sari stores , that carry rice as part of their selection of products.

Bigasan Business at a Glance

How much capital you need to start a bigasan business depends on your business model. Capital investment may start from ₱50,000 (retailer) to ₱300,000 (franchise).

2. Customers

Residences, restaurants, hotels, and other establishments that sell rice meals.

3. Competitors

Usually, just other rice businesses. The supermarkets have a different client base since rice from supermarkets is usually at least 50% more expensive.

4. Who Is It For?

People who prefer to run a simple retail store with an already established market.

5. Pros & Cons

• Steady demand since Filipinos eat rice every day
• It requires minimal marketing because consumers are already familiar with the product
• Straightforward business with the potential to make a living out of it
• Rice is vulnerable to pest attacks, especially if stored improperly
• The quality of rice deteriorates after three months; it spoils easily
• Challenging to be different from competitors aside from the price

How Does a Bigasan or Rice Business Make Money?

Rice businesses typically buy their rice bags from a wholesaler. They then add a markup or “patong” to the cost of the rice. After that, they decide the price per kilogram to sell the rice to their customers. Whatever they earn from selling the rice becomes the income from the rice business.

Note that having a sizable margin is challenging unless you buy in bulk. That’s why it’s typical for a rice business to have a high capital requirement.

Where Can I Find a Rice Supplier?

If you are not getting a franchise, you must find a rice supplier yourself. This could be a wholesaler, a rice mill, or a farmer. You are more likely to know the best places to get rice if you search your area. However, here’s a quick list of well-known rice suppliers in the Philippines:

• DanJethro Grains by A&V Rice Mill – an independent rice mill in Mapandan, Pangasinan, operating since 1993.
• Wil-Lys Cereal Trading Corporation – located in Solana, Cagayan. They sell many varieties, including export-quality rice.
• JDL Nueva Ecija Rice Dealer – also known as Jorem Palay Buying Station, this supplier has been selling farm-fresh rice from Lupao, Nueva Ecija, for 30+ years.
• Primavera Rice Mills – selling quality rice for 46+ years now; among the top rice suppliers for restaurants and fast-food chains in Metro Manila. They are located in Guiguinto, Bulacan .
• RMR Rice Mill – is a popular wholesaler among rice retailers. They are located at Wakas Intercity, an agricultural bagsakan , in Bocaue, Bulacan.

If there is no viable rice supplier in your area, you may want to look for a franchise instead. Here’s a quick list of rice retail franchises you can contact:

• GRAINSMART – has more than 800 franchise branches nationwide. Aside from rice, they also have gas and water refilling business franchise packages. Their head office is located in Quezon City, Metro Manila.

Update: Bigasanko.com has been removed from the list due to an inactive social media page.

How To Start a Bigasan Business in the Philippines: 9 Steps

1. research your market and competitors.

You can’t expect to start a bigasan or rice retail business and succeed right away. You first need to know about your area’s potential customers and competitors.

Find out the typical kinds of rice people in your area buy. How much do they pay for it? If you do start a rice business, then can you also sell it at the same or a cheaper price?

Next, you need to learn any information you can about your competitors. How many are there, and where are they located? If there are too many rice retailers, you may want to rethink starting one yourself.

2. Choose a Location Frequented by Your Target Market

Find a location where it’s convenient for your customers to buy from you. Examples would be groceries or wet markets ( “palengkes” ) where people are already conditioned to buy rice.

You also have to ensure enough space to store and display the sacks of rice in your chosen location. It’s also ideal that you can keep the rice there safely so the product will be protected from heat, pests, and even floods.

3. Choose the Right Rice Supplier

With your research in hand, you now have to find a supplier for the rice typically bought in your area.

You have the option to:

• Find a wholesaler or rice mill that can deliver to your area
• Become a rice business franchisee

List all available suppliers and cultivate a long-term relationship with them. This way, you can avail of discounts when buying in bulk and provide your customers with a wide variety of rice.

Your goal is to get a price to remain competitive in your area. If you can find an excellent supplier, starting a rice retail business will be much cheaper than becoming a franchisee.

However, becoming a rice business franchisee has benefits that justify the additional cost. They already have an established way of getting a rice supply, so getting started’s much easier. You can also learn how to run a successful bigasan from them.

4. Secure a License From the National Food Authority (NFA)

Once confident that you can successfully run a rice retail business in your chosen area, you must start with government compliance .

The law states that the National Food Authority (NFA) must approve every corn or rice business in the Philippines, whether commercial or NFA rice/corn.

If you plan to open numerous outlets, you need one license for your primary/principal store. All other outlets will be considered as branches.

To get the license, go to the NFA office that has jurisdiction over where you plan to establish the rice business in the Philippines.

Get the application form from the licensing officer (LO).

Submit the accomplished form and pay the application fee of ₱100. The license fee varies depending on your capital.

5. Ensure That You Have the Required Equipment and Facility To Start the Rice Business

An NFA personnel will personally visit your store to check for the following:

• Calibrated weighing scale
• Price tags (the price of the rice per kilogram)
• White-painted rice boxes
• Signboard (45 cm wide and 75 in long) showing your business name, NFA control number, and the words “Licensed Grains Retailer” or “Wholesaler”
• Classification, variety, and grade of the rice grains you’re going to sell

Once approved, the NFA inspector will issue you a notice of inspection. Bring this with the official receipt and proof of compliance with deficiencies (if any) to the NFA office to get the license.

For franchisees of Grainsmart , you don’t need to file for a license because it’s already included in their packages. The downside is that you need to shell out higher capital to start the franchise business –a minimum of ₱298,000 for Grainsmart.

6. Register Your Business

Register the bigasan business with the Department of Trade and Industry (DTI) if you’ll operate it as a sole proprietorship or the  Securities and Exchange Commissions (SEC) for rice businesses run by a partnership or corporation.

You must also register with the BIR and get a business permit from your municipal or city hall. After that, your business registration is complete. Just note that you must file monthly, quarterly, and annual taxes . You also have to pay fees to your LGU quarterly or annually.

7. Set Up Your Bigasan & Store Your Rice Properly

Taking care of your rice starts from the supplier and ends only when your customers buy it. When transporting rice, separate it from other goods and make sure they’re all appropriately covered. 

Otherwise, prolonged sun exposure will cause the rice to lose moisture and shrink by up to 3%. The insufficient covering may also expose it to flying weevils ( bukbok ), especially if the transport vehicle passes by rice fields.

Once it arrives at your store, handle it with care. Don’t throw the rice bags, or the grains might break.

Keep the storage space clean and sanitized to prevent infestation of rats, molds, weevils ( bukbok ), and other pests.

Use the “first-in, first-out” inventory method to ensure that every sack of rice sold is high-quality and doesn’t exceed its shelf life. Remember, rice quality decreases significantly after three months. Any rice that spoils will dramatically impact the profitability of your rice business.

8. Promote Your Bigasan

You should know what’s essential for your customers when choosing a bigasan. Communicate that you can deliver that critical benefit.

You can be as creative as possible when promoting your bigasan locally and online. Talk to your neighbors—partner with other businesses. Join chat groups for the local community. 

There are many ways to promote a bigasan business. As long as your target customers are there, you should also promote there.

9. Be Strict With Your Inventory & Records

A common reason why a rice retail business might fail is because of poor inventory and record management. A few kilograms of lost or damaged rice can wipe out more than a day’s worth of your income.

So make sure to be very strict in taking care of your inventory. You should also record everything that goes in and out of your store. 

If you don’t know how to do your records correctly, you can use the template for the sari-sari store inventory and sales record provided here . It’s the same concept, but you only have to list down your rice’s different varieties, brands, and weights.

Tips & Warnings

• Set aside a regular budget for the rice supply. Some dealers won’t deliver rice to retailers unless they order a minimum amount of rice from them.
• Try to avoid selling any rice on credit, especially for residential clients. It might be unavoidable for business clients; however, deal only with reputable businesses. Bad debts can severely impact your operations.

Go back to the main article: Best Small Business Ideas in the Philippines with High Profit 

Written by Rod Michael Perez

in Business and Finance , Juander How

Last Updated June 4, 2023 09:21 PM

Rod Michael Perez

Rod Michael Perez is a freelance writer with over 7 years of experience in writing long-form articles, ad copy, and SEO content for local and foreign clients. He is also an aspiring startup founder and believes that the Philippines could be the next hub for startup culture. He takes care of his dog, a poodle-Shih Tzu hybrid, in his spare time.

Browse all articles written by Rod Michael Perez

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Rice Business Marketing Plan Template

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

Are you a rice milling company looking to take your brand to the next level? Look no further than ClickUp's Rice Business Marketing Plan Template! This comprehensive template is designed to help you effectively promote your products, target specific customer segments, and grow your customer base. With this template, you can create strategic partnerships with distributors, implement effective pricing strategies, and utilize various marketing channels to showcase the quality, diversity, and sustainability of your rice offerings. Don't miss out on the opportunity to elevate your brand and reach new heights in the rice business. Get started with ClickUp's Rice Business Marketing Plan Template today!

Benefits of Rice Business Marketing Plan Template

When utilizing the Rice Business Marketing Plan Template, you can reap the following benefits:

• Streamline your marketing efforts to effectively promote your rice products
• Target specific customer segments to maximize your marketing ROI
• Create strategic partnerships with distributors to expand your reach and distribution network
• Implement effective pricing strategies to stay competitive in the market
• Utilize various marketing channels to showcase the quality, diversity, and sustainability of your rice offerings
• Increase brand awareness and grow your customer base through a well-developed marketing plan.

Main Elements of Rice Business Marketing Plan Template

ClickUp's Rice Business Marketing Plan template is the perfect tool to streamline your marketing efforts and achieve your business goals. Here are the main elements of this template:

Custom Statuses: Keep track of the progress of your marketing tasks with 6 different statuses, including Cancelled, Complete, In Progress, Needs Input, Planned, and To Do.

Custom Fields: Utilize 6 custom fields such as Quarter, Task Type, Impact, Progress, Percent Completion, and Effort to add specific details to your marketing plan and monitor the progress of each task.

Custom Views: Access 5 different views to gain insights and manage your marketing plan effectively. Use the Key Results view to track the key metrics and outcomes of your marketing efforts, the Timeline view to visualize your marketing tasks over time, the Getting Started Guide view to get a step-by-step guide on how to use the template, the Objectives view to set and manage your marketing objectives, and the Progress Board view to monitor the progress of your tasks in a visual board format.

Collaboration and Tracking: Collaborate seamlessly with your marketing team by assigning tasks, setting due dates, and adding comments. Track the progress of your marketing plan and ensure its successful implementation.

With ClickUp's Rice Business Marketing Plan template, you can create a comprehensive marketing strategy, track your progress, and achieve outstanding results for your business.

How to Use Marketing Plan for Rice Business

If you're looking to create an effective marketing plan for your rice business, follow these four steps using the Rice Business Marketing Plan Template in ClickUp:

1. Define your target audience

Identify who your ideal customers are for your rice products. Consider demographics such as age, location, income level, and lifestyle. Understanding your target audience will help you tailor your marketing efforts to reach the right people.

Use custom fields in ClickUp to categorize and segment your target audience based on their specific characteristics.

2. Set clear marketing goals

Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals for your rice business. For example, you may want to increase sales by a certain percentage, expand into new markets, or improve brand awareness. Setting clear goals will guide your marketing strategies and help you track your progress.

Utilize Goals in ClickUp to set and track your marketing objectives, ensuring that everyone on your team is aligned with the same goals.

3. Develop marketing strategies

Based on your target audience and goals, determine the best marketing strategies to reach and engage potential customers. Consider utilizing a mix of digital marketing channels such as social media advertising, content marketing, influencer partnerships, and email marketing. Additionally, explore traditional marketing methods like print ads, radio, or TV commercials, if they align with your target audience.

Use the Board view in ClickUp to create cards for each marketing strategy and track the progress of each campaign.

4. Implement and analyze

Once you've developed your marketing strategies, it's time to put them into action. Execute your campaigns across various channels and monitor their performance closely. Track key metrics such as website traffic, conversion rates, social media engagement, and sales. Analyze the data to identify what's working and what needs improvement.

Utilize Dashboards in ClickUp to visualize and analyze your marketing data, allowing you to make data-driven decisions to optimize your campaigns.

By following these steps and leveraging the Rice Business Marketing Plan Template in ClickUp, you'll be able to create a comprehensive marketing plan that drives growth and success for your rice business.

Get Started with ClickUp’s Rice Business Marketing Plan Template

Rice milling companies can use this Marketing Plan Template to effectively promote their products and grow their customer base.

First, hit "Add Template" to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you'd like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a comprehensive marketing plan:

• Use the Key Results View to track and measure the success of your marketing campaigns
• The Timeline View will help you plan out the timeline for each marketing initiative and ensure timely execution
• Refer to the Getting Started Guide View for an overview of the marketing plan and how to get started
• Utilize the Objectives View to set clear and measurable marketing objectives
• Use the Progress Board View to visualize the progress of each marketing activity and identify areas that need attention
• Organize tasks into six different statuses: Cancelled, Complete, In Progress, Needs Input, Planned, To Do, to keep track of progress
• Update statuses as you progress through tasks to keep stakeholders informed of progress
• Monitor and analyze tasks to ensure maximum productivity and achieve marketing goals

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Rice Retailing Business Plan Tips To Jumpstart Your Entrepreneurship

The Philippines is a rice-eating country so selling the staple makes a lot of sense. However, before you can start opening the first store and making a profit, you need a sound rice retailing business plan . Don’t let the idea scares you as with a capital as low as PHP 80,000 and the high demand for rice, you can totally have your own store and make ends meet with it. 

To help you becoming a rice vendor, here Corner4men will give you five tips to start with: 

Swot Analysis Of Rice Retailing Business

The location should be taken into consideration when you start making your rice retailing business plan. Convenience counts when you sell rice so choose a place that is near where people live or work.  Remember to offer a wide range of payment options for your customers. 

As a new rice vendor, the lack of experience and capital are the two biggest hurdles you will have to overcome. 

Opportunities

Choosing a prime location provides you with the opportunity to sell to a large number of customers, individuals as well as businesses. 

A major threat you should consider when you make your rice retailing business plan is an economic downturn that can negatively affect spending power. Competition is another factor you should think about. 

If you want safety and certainty for your business, a lugaw franchise is a good idea to consider.

Get An NFA License 

When you have a plan, the next step is to get an NFA license to be able to do a rice retailing business in the Philippines. Visit the nearest office of the NFA that exercises jurisdiction over the location of your future rice business. You will have to submit an application form and pay a small amount fee of PHP 100. The license fee will depend on the scale of your capital and after you pay, you will get a receipt. 

NFA investigators will inspect your facility and equipment. After getting the approval, you will need to come back to the NFA office bringing the official receipt, proof of compliance with deficiencies, and notice of inspection. 

After getting the NFA license, you need to register the business. If yours is a single proprietorship business, visit the Department of Trade and Industry, while corporation and partnership have to be registered with the Securities and Exchange Commissions. 

Buy Proper Equipment

You need proper equipment before you can start selling and this should be in your rice retailing business plan. The must-haves are price tags, a calibrated weighing scale, and white rice boxes. 

Some other requirements are variety, grade, and classification of the rice. Last but not least, you need a 45x75 cm signboard with the business name, the terms ‘Wholesaler,’ or ‘Licensed Grains Retailer,’ and NFA control number. 

Choose A Location For Your Business 

Where your store locates matters and you should choose a place with heavy vehicle and foot traffic. Knowing the habits of those who usually buy rice at the location is important too. 

Build Proper Storage For Your Merchandise 

One of the most significant disadvantages of selling rice is that the merchandise spoils quickly and easily. In just three months, the quality of rice will deteriorates so you should take note in your rice retailing business plan that the first-in, first-out method is the way to go. 

Rice-eating bugs and insects are your enemy so keep an eye on them. Keep the storage clean and free of them. You can also ask your rice suppliers about how to avoid them. 

Maintain Good Relationships With Your Suppliers And Customers 

Maintain good relationships with your suppliers as you can get referrals or even discount from them. Customers move a wide range of choices because they like to think that they have options at hand. 

Individual and corporate customers are equally important. For the latter, discounts go a long way in keeping them loyal to you. 

Your rice retailing business plan should have a section dedicated for this as gaining a new customer is way harder than keeping one coming back. 

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45 Days Chicken Business Plan: Investment, Cost, Profit for 45-Day Cycle Broilers

Table of contents, different housing options for raising broilers for a 45-day cycle, equipment is essential for a successful 45-day broiler operation, temperature and humidity requirements for maintaining optimal broiler growth in 45 days, sourcing high-quality broiler baby chickens for my 45-day business, initial investment costs for a 45-day broiler chicken business, permits and licenses are required to operate a 45-day broiler chicken business, ideal feeding schedule and diet for broilers to optimize growth in 45 days, biosecurity measures to keep broiler flock healthy in a 45-day system, sustainable practices for raising broilers in a 45-day system, broiler chicken’s health and growth during the 45-day cycle, government programs or incentives available to support new 45-day broiler businesses, profit margin in 45 days chicken business.

Unlike traditional poultry farming methods that take several months to raise chickens to maturity, the 45-day plan focuses on maximizing growth rates through optimized feeding schedules and efficient management practices. It requires careful planning to detail at every stage – from sourcing high-quality chickens to implementing biosecurity practices for 45-day broiler poultry farms and maintaining optimal temperature and humidity levels. Here is a startup guide for a 45-day chicken business plan for Broiler to help get more profits.

45 Days Chicken Business Plan

There are several considerations to keep in mind when selecting the appropriate housing system for raising broilers. The important consideration is the conventional open-sided house, which provides good ventilation and natural light. This type of housing is cost-effective and allows for easy management of the flock.

Additionally, there are alternative housing systems like deep-litter systems that promote bird comfort and minimize disease transmission risk. Mobile coops or pastured poultry systems are gaining popularity as they allow chickens access to fresh pasture while providing shelter at night. Providing effective broiler housing solutions for 45-day cycles plays a main role in achieving optimal growth and health outcomes for broiler chickens.

Firstly, you will need suitable housing equipment. This includes brooder heaters to maintain optimal temperature during the early stages of chicken rearing. Feeding equipment is also essential for providing a balanced diet to the broilers. Automatic feeders can be used to efficiently distribute feed pellets or grains throughout the day, ensuring that each bird has access to an adequate amount of food. Watering systems are equally important as they provide clean drinking water for the birds.

Broilers are sensitive to extreme temperatures, so it’s important to provide them with a comfortable environment. During the first week, broilers require a temperature of around 35°C. Gradually, this temperature can be reduced by about 2-3°C per week until reaching a range of 24-29°C in the final weeks. This gradual reduction helps prepare them for outside conditions after they leave the farm.

Humidity also plays a vital role in broiler growth. In general, relative humidity should be maintained at around 60% during most of the cycle. However, during the first few days, high humidity levels between 70-80% are beneficial as it helps prevent dehydration.

You want to ensure that the baby chickens come from a reputable hatchery or supplier. Look for suppliers who have a track record of providing healthy and genetically superior baby chickens. Next, consider the breed of broiler chicken that best suits your business goals. The best breeds for 45-day broiler chicken are the Cornish Cross, White Plymouth Rock, and Red Ranger.

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Selecting the best breed depends on your specific goals and production system. Verification from regulatory bodies ensures compliance with industry standards and good management practices. Moreover, sourcing high-quality broiler chickens through proper channels is essential for maximizing profitability.

To set up a successful 45-day chicken business plan for Broiler, you would need to allocate approximately Rs. 4,00,000 towards various expenses. The investment will go towards constructing or modifying a suitable housing facility for your broilers. Additionally, you may need to invest in equipment such as feeding troughs, waterers, heaters, or coolers. Other costs involved in setting up your business include obtaining permits and licenses required by local authorities to operate a poultry farm.

You will need to obtain a 45-day broiler chicken business license or permit from your local government authorities. This ensures that you are operating within the laws of your area and have met all necessary standards for running a poultry business. Additionally, you may also require permits for environmental compliance.

Another important aspect is obtaining health certificates for your birds. This involves regular inspections by veterinary officers to ensure that your flock is free from any diseases or infections. Furthermore, zoning restrictions may apply depending on where your farm is located.

Providing the right nutrition to your birds is essential to ensure that they reach weight gain and overall health. During the first week, broiler chickens should be given a starter feed with high protein content (around 22-24%) to support their rapid growth. This helps them develop strong muscles and bones.

From week two onwards, you can transition to a grower feed with slightly lower protein levels (18-20%). As they approach the final weeks, switching to a finisher feed containing around 16% protein will help maximize weight gains while minimizing fat accumulation. An optimal feeding program for 45-day broiler growth focuses on providing balanced nutrition tailored for each stage of development while closely monitoring weight gain patterns.

Restricted Access : Limiting access to the poultry farm is essential to prevent unauthorized entry and potential disease transmission. Visitors should follow strict protocols, such as wearing protective clothing and avoiding contact with birds.

Sanitation Practices : Regular cleaning and disinfection of poultry houses are vital for preventing the buildup of pathogens. Proper waste management, including disposing of litter properly, reduces disease risk.

Quarantine Procedures : Newly acquired birds should undergo quarantine before being introduced into the existing flock. This allows for an observation period to identify any signs of illness or infection.

Vaccination Programs : Following an appropriate vaccination schedule helps protect broilers against common diseases prevalent in their specific geographic region. These growth performance benchmarks for 45-day broilers help farmers measure the growth rate and overall health of their flock, ensuring optimal productivity and profitability.

An important aspect of sustainability is efficient resource use. This includes optimizing feed conversion ratios to minimize waste and reduce the environmental footprint. Feeding high-quality diets that are balanced with essential nutrients will promote healthy growth and minimize feed wastage. Disease management in a 45-day broiler operation is essential to implement proper biosecurity measures and follow good farming practices to minimize the risk of diseases spreading among the flock.

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Another sustainable practice is proper waste management. Effective disposal methods for manure and other byproducts are necessary to prevent pollution and maintain clean surroundings for the birds. Implementing biosecurity measures is another key aspect of sustainable broiler farming.

During this period, it is important to closely monitor the health and growth of your broilers to ensure optimal results. Carefully watching their overall well-being is crucial. Regularly inspecting the birds for any signs of illness or distress can help identify potential issues early on.

Feeding plays a significant role in the growth of broilers during this 45-day cycle. Regular vaccination protocols should be followed to protect against diseases such as Newcastle disease and infectious bronchitis. It’s important to consult with a veterinarian who specializes in poultry health to develop an appropriate vaccination schedule.

Government support is crucial for the success of new businesses, including those in the broiler chicken industry. One common form of support is financial assistance, such as grants or loans with low-interest rates. These funds can be used for purchasing equipment, constructing housing facilities, or covering operational costs. Additionally, some governments offer tax incentives or exemptions to reduce the financial burden on these businesses.

Furthermore, government agencies may offer training programs and workshops to educate entrepreneurs about best practices in broiler farming. In certain regions, governments also collaborate with research institutions to develop improved technologies and breeding techniques that enhance broiler productivity. By implementing strict regulations, governments aim to protect both consumers’ health and animal welfare.

When it comes to the profit margin in a 45-day chicken business, various factors need to be taken into consideration. One such factor is the size of your operation. For instance, if you have a space of 1000 square meters and raise around 5000 chickens in this period, you have the potential to earn an impressive profit margin of Rs. 5,00,000.

It would help if you considered costs such as initial investment for infrastructure and equipment, permits and licenses required for operation, sourcing high-quality chickens, feed expenses, labor costs, and biosecurity measures for flock health maintenance and disease management.

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A 45-day chicken business plan helps you set clear goals and objectives. It outlines your target market, production targets, and financial projections. The aim of this business plan is not only to ensure healthy growth but also to streamline operations for increased productivity. The benefits of having a well-planned 45-day chicken business plan for Broiler are numerous and can greatly contribute to its success.

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Chicken rice and more: The story behind Malaysia’s halal Hainanese chicken rice giant

In this article

Is there any Malaysian who hasn’t heard the iconic The Chicken Rice Shop jingle?

Cue the bawk bawk bawk s. 

It’s one of the most recognisable homegrown F&B chains, but if you haven’t heard of it (or its earworm of a jingle), The Chicken Rice Shop serves up, you’ve guessed it, chicken rice. 

What’s not to love? As the founder herself put it during a 2012 interview with BFM , “It’s halal, it’s wholesome, it’s balanced, and it’s chicken, which is universal.”

But surely, there’s more meat (pun intended) to the business’ story than that, right? 

Especially after finding out that TCRS’ first store was opened in Taipan USJ, where our office is located, we knew we had to look further into what makes this chicken rice shop the chicken rice shop that many Malaysians know and love. 

The mother-daughter duo behind it all 

Before she was the founder of The Chicken Rice Shop (TCRS), Gaik Wong already had quite the experience with chickens. She had been the COO-cum-director of KFC Holdings (M) Bhd, working in the fast food industry for 25 years prior to starting TCRS, she told BFM . 

She eventually retired from KFC Holdings, but that didn’t mean she retired from the scene.

Interestingly, it was Gaik’s daughter, Wong Kah Lin, who pushed her mum to start the new venture, she said in the BFM interview. 

The two noticed an opportunity in the market for a fast food joint with an international concept, but serving localised dishes. 

Seeing that Gaik’s mother-in-law is from Hainan and her own parents are from Penang, choosing to focus on chicken rice seemed like a natural progression. 

With Gaik’s background in F&B and Kah Lin’s background in accounting , the two opened the first TCRS outlet in 2000. 

Good business with good food

Like any good chicken rice stall, TCRS offers traditionally steamed chicken as well as crispy roasted chicken. Other than that, there are the honey barbecued and soy sauce chicken options, too. 

Besides these signature chicken rice offerings, the chain also serves local favourites, including Hainanese curry chicken, Nyonya Pai Tee, Penang rojak, and more. 

Yet, these dishes aren’t exactly hard to find. Heck, the core offering of chicken rice is one of the most easily found local delights. I’ll bet there’s a chicken rice seller in your vicinity right now. 

Even Gaik herself said that “chicken rice is generic” to BFM.

So, considering that chicken rice is something available from places such as local kopitiams that sell the dish for much cheaper, what’s setting the brand apart from all the competition? Why choose TCRS over your neighbourhood hawker stall or warung?

This conundrum was something that was brought up during the BFM interview.

The mother-daughter duo continued to explain that it’s not so much about the dish itself, but rather, all the other value propositions TCRS gives. 

Kah Lin further made her point by taking Western chains such as Mcdonald’s and KFC as examples. 

To paraphrase her, fried chicken isn’t something novel or unique, and as much as KFC wants you to believe it, its fried chicken isn’t necessarily the best fried chicken in the world. 

So, fried chicken is something common, and KFC’s dish might be seen as nothing special, so how have they built their brand to what it is today?

It’s all about the branding and positioning of the business and how it’s being operated. 

Kah Lin had said, “I think where we position ourselves is we believe in having a family restaurant. It’s a place where everyone can get together and the kind of food that we serve actually caters to every age profile.” 

In other words, TCRS is a place that you could bring both your kid and your grandma, and they would both likely enjoy the dishes. 

As a chain, TCRS is also able to standardise their dishes and provide a reliable halal dining experience, something that’s key when it comes to expanding in Malaysia. 

Staying savvy 

“What is important in any business?” was a question that Gaik Wong had presented on the radio show. 

She went on to answer, “You have to be innovative. Of course your core must still be there, your signature of chicken rice must still be there … A lot of companies fail because of a lack of innovation.”

Back in 2012, they used to innovate new dishes every few months. You might think those efforts have slowed down now, but TCRS actually still rolls out new dishes once in a while. Just recently, it introduced its ayam kilau and sambal hijau kilau offerings. 

TCRS also has a loyalty app now, called SedapZ , to let users collect points and redeem rewards. 

Chicken rice, and more 

A couple of serial entrepreneurs, Kah Lin and Gaik’s TCRS Restaurants went on to create a number of other F&B chains that have also gained popularity over the years. 

There’s DubuYo, founded in 2008 . Originally known as Dubu Dubu, this chain serves up halal Korean food. 

Established in 2011 is Sepiring . A return to our local flavours, it serves up dishes such as nasi kunyit with curry chicken, Ipoh hor fun, and—hey!—Hainanese chicken rice, too. 

TCRS Restaurants was also operating another chain called Pancake House, which is a franchise from Manila. Sadly, the chain closed down in Malaysia in 2019. 

Perhaps the true marker of a good business person is also knowing when it’s time to let go. 

And, they also know when to exit. 

In June 2019, The Chicken Rice Shop was reportedly acquired by Japanese F&B giant Zensho Holdings for RM220 million.

That’s why the SedapZ loyalty app also includes restaurants such as Sukiya and Ichiban Ramen, as both brands are under Zensho Holdings. 

In Zensho Holdings’ report for the fiscal year ended March 31, 2022 , it was reported that their fast food businesses had made around 150,673 million yen (around RM4,985,562,940). However, this also includes their other fast food chain, Hamazushi, which is a 100-yen sushi chain. 

According to TCRS’ store locator, there appear to be 135 outlets of TCRS, bringing halal Hainanese chicken rice to Malaysians. 

Looking back at the story and growth of TCRS, it’s fascinating to see how a business centred around the simple Hainanese chicken rice, which isn’t hard to come by, has come so far. 

This is all thanks to Gaik and Kah Lin’s business-mindedness and wealth of industry knowledge, of course. The duo had already known they had a recipe for success when they opened the very first store in Taipan, USJ. 

As Gaik said in an interview with The Edge in 2012 , “If you want to get into business, you must do it big or don’t do it at all.”

Yet, is there now a space for newcomers to join in? Will The Chicken Rice Shop continue to be the go-to chicken rice shop? 

With chains such as Chicken Rice Guys (also halal) cropping up, perhaps Malaysians are already looking for something new, but TCRS undoubtedly remains to be an iconic and prevalent source of “generic” chicken rice and a wholesome option in Malaysia. 

• Learn more about The Chicken Rice Shop here .
• Read other articles about Malaysian F&B businesses here .

Also Read Role-play as Friends characters & gossip over endless coffee at this coworking pop-up in KL

Featured Image Credit: Penang Women Entrepreneurs / The Chicken Rice Shop

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Chicken and Rice Guys: Small Business Tips for Handling Crisis

• March 14, 2020

Posted by The Chicken and Rice Guys View Original Article Here

Back in 2017, my business, Chicken & Rice Guys voluntarily shut down our entire operation for 8 days after e. Coli was traced to our food. Even though we are pretty confident it came from fresh veggies from a former supplier, out of an abundance of caution, we shut down. In the end, the pathogen’s exact origin, as so often’s the case, could not be determined. Before the crisis, we had 120 employees, 5 food trucks and 4 brick + mortar locations. By the end, we had to close a restaurant, lay off dozens of employees, and lost millions of dollars in revenue. Almost 3 years later, while our day to day business is fully recovered, we are still recovering financially from the huge hole we found ourselves in after shuttering our business.

Again, we were closed just 8 days.

The experience has taught me a great deal about managing a small business in times of crisis. Today, as many, many small businesses confront the new realities of a global pandemic, I wanted to put this post out there so others may benefit from my experience.

Covid-19 is scary. It is as contagious as a cold but 10x more lethal than the flu. And while China has contained the virus, let’s not forget they are a socialist country that can mobilize emergency responses faster than America, and they also have less of a transient population and also take in less international visitors for business/education/tourism. In terms of containment I don’t think America will do better or worse than China, just that we can’t compare the two.

As a business owner, there is a lot you can do. Let me break it down into the major areas at which you should be looking, starting with cash flow. Cash flow is everything in a crisis. To improve cash flow, you can make more money, reduce costs, or bring in outside cash flow. Sounds simple, but I’ll share the nuances and tips on the best ways to manage cash flow.

Project and protect your cash flow!

The very first thing you should be doing is updating your cash flow sheet. If you don’t have one, MAKE ONE. It can be as simple as this:

If you need help building this, there are plenty of resources on Google/Youtube. For restaurants it is pretty easy to forecast the revenue/costs. For service providers/more complex businesses, it will be a little more difficult, but you should at least have something.

You want to be updating this every day with your starting bank balance. Adjust projected revenue as much as possible, especially in times of crisis when actual numbers are very volatile. If you immediately start seeing negatives in the “End of Day” column, don’t panic, but get ready to take swift action.

If you are not seeing negatives, you want to also forecast a worst case scenario, and medium worst case scenario. Let’s say the entire city shuts down, and nobody eats out. Change your revenue to zero; see what your cash flow looks like with no sales because, believe me, it can happen. Maybe the city doesn’t shut down, but sales drops 50%, project that too. I know we all feel like we have a grasp of our numbers, but it’s another thing to visualize it and know exactly how many days of shut down/prolonged reduction in sales you can absorb. And remember, your cash flow can die a slow death or an immediate! YOU WANT TO PLAN FOR THE WORST BEFORE IT HAPPENS. THAT’ S WHEN YOU HAVE THE MOST OPTIONS TO FIND LOANS, RAISE MONEY, OR MAKE CHANGES TO THE FINANCIAL STRUCTURE OF YOUR BUSINESS. DO NOT WAIT UNTIL S*HIT HITS THE FAN. If you do, you’ll be forced to take crappy deals either selling equity, or taking on super high interest loans – which I’ll get to next.

How much money should I have saved up?

One question I always ask people is, how much money do you save for a rainy day? Everyone’s answer is different. Microsoft used to carry an entire year’s worth of cash, while many small businesses keep a few payrolls worth of cash to cover expenses. My answer is, save as much money as you can for crises like these (not to mention, those with cash in times of crisis are the ones best positioned to capture good opportunities – see Warren Buffet as an example of someone who hoards cash for times like this)! In very tough times, our bank accounts evaporated to almost nothing, but as long as you are not negative, there is no magic fairy that comes out and puts you out of business. And if it is negative, depending on your bank, you will have the opportunity to get it in the black. That being said, the closer you are to 0, the less sleep you will get and the more stressed you will feel!

How do I get more outside cash?

Best option: Friends & Family

Oftentimes close friends or family will give you good rates, or even let you borrow money out of the kindness of their hearts. While this is the best decision financially, you are putting your relationship at risk. That being said, I have relied on the generosity of many friends to get us through some financially tough times. My tip is to if you have to suspend payments, communicate as much as possible with your friends & family! They will be sympathetic, especially if you are honest with them. Also, see if you can trade your goods or services in order to buy extra time if you have to miss payments. If you are thinking of asking for money, have the conversations as early as possible. No one likes to be asked for money, and then go through the trouble of doing overnight wires etc.

Talk to your bank!

Many times a bank will extend a line of credit, or a loan, both of which will be lower interest than a credit card or online lending. Oftentimes they will want collateral through real estate or a personal guarantee. Every partner over 20% equity will have to sign a personal guarantee, and since every partner probably has a different portfolio of asset/risk tolerance, you need to have this conversation ASAP! We decided not to go this route because of the personal guarantee issue. I have received advice from both sides. Lawyers always tell me not to sign personal guarantees. Vendors and a friend that uses bank loans tell me the vendor/banks will not go after individuals as it’s usually not worth the effort/cost to do so. They will liquidate the assets of the business and leave the person alone. But be careful, even if you don’t have a lot of assets, the legal extent of personal guarantees can allow the person collecting to garnish future wages directly from your W2 or even something like rights to future estate payments. If you do go this route, this is a SLOW option, and in times like this, the bank is inundated with these requests.  

Online Lending

I hate recommending this. Often online lenders come with personal guarantees and pretty high APR’s (but generally less than credit cards). Make sure you read the fine print. Every platform is different. Some allow you to pay off the loan early and avoid interest rates, some lock you in. Choose the platform that fits best for you. There are many platforms out there, but the two I have used and would recommend are Square and Kabbage. Square takes a % of daily revenue, and Kabbage takes a monthly payment. A lot of places you would not expect also lend money including Quickbooks and Toast. One plus is you will get the money quickly. This is why I stress the importance of being proactive and knowing your cash flow. If you have time and want to go the bank route, you are looking at an APR in the 0-10% range versus 20%+ for a credit card, which for $100,000 can be the difference of $12,000 a year!

Credit cards

Ugh. I hate this option, but this is your worst and last option. The rates are always going to be highest. Try to find a credit card though that gives you some months to pay back with 0% APR.

Finances: Managing vendor payments

After you have figured out worst case cash flow scenarios and back up plans for cash. You have to start finding ways to either reduce costs, or push out payments. I am going to cover managing payments first. This is where it’s very important to do your cash flow first. First, it will let you know how drastic you need to be, plus it will give you a basis to have a conversation with your vendor. If you just ask to push back payments, that is fine, but if you can give them information into your finances, that will be a much more effective conversation.  For example, something like, “Hey I ran my numbers, and we are going to run out of money in 3 weeks if we don’t make fundamental changes, is there anything you can do to help reduce our payments or delay some payments?” or “I have to delay this month’s rent two weeks, but after this it looks like it’s pretty smooth sailing and I can pay things on time”. Two tips here, ALWAYS under promise and over deliver. BE HONEST. The moment your vendor feels you are lying, you will not get a single favor moving forward. YOUR VENDOR CAN BE YOUR BEST FRIEND IN CRISIS. We have an amazing food supplier, and they literally have saved our business – a benefit of paying a premium when dealing with larger businesses is that they are more likely to work with you on finances.

Now, this is my least favorite part of the conversation, but this is business and things can get ugly. If your vendors do not play nice, feel free to not play nice as well. Remember, you too are a customer, and you are valuable to them. Just like you would do a favor for your customer, there should be some leeway from a vendor. And if things devolve, they may take you to small claims court or send you to a collection court. From my experience, nobody wants to go down this road, and there is usually a way to settle things or work out a payment plan that is a win for everyone.

But just like cash flow planning, be proactive and communicate to your vendors, but also to your staff so they know if they are going to have to deal with an unhappy vendor.

Cutting Costs (Non-operational/labor)

Cut any non-essential non-operational costs. Every little bit counts. Penny’s become dollars. Literally go through your credit card and bank statements and nit pick every cent that goes out. Make sure to communicate to the staff of this importance as well. Things they may not have done when things are normal, they will do in times of crisis. Most people will step up and understand the circumstances.

Now to the hard part, making cuts to labor! I would recommend, the very moment you think things could turn for the worst, you have to start taking a look at your labor. This is a moment for honest conversations. Make sure your team understands the headwinds your company faces and give them the opportunity to step up. While I am still incredibly touched by how the CNR family pulled together in our time of crisis, not everyone came aboard. Employees, who frankly weren’t team players when times were good, became anchors weighing down our recovery. Now is the time to ensure your team is fully committed. The earlier you do this, the longer your runway will be. And in times of crisis, it’s all about how long you can kick the can down the road — how long can you keep your cash flow positive.

Layoffs are an unfortunate consequence of a severe crisis, but cutting personnel you want to keep should be your absolute last resort. There are just so many long term costs of laying off an employee. It costs sometimes twice as much as an employees annual salary to recruit, train and give time for that employee to ramp up. So really, a dollar saved here, maybe two dollars down the road. And honestly, if they are a really good employee, maybe three dollars!

You can also ask salaried employees to take pay cuts. We did. I am so grateful of my employees for doing so, and at the time every one of our salaried employees was on board. BUT, it is A LOT to ask, and be prepared to make it back to them twofold. If you do go the pay cut route, in Massachusetts at least, the government will make up some of that wage difference.

This program was a life saver to us! WorkShare

Communication is key!

I have stated this through the article, but want to reiterate: make sure you are communicating promptly and transparently with your teams, your vendors, your customers, and folks that might be loaning you money. Keep them updated on the progress and health of your company. Most of the time our vendors just want to know when they might see payments, and want to make sure we are not going out of business.

Also, even more important, keep your staff updated! Send messages out as often as possible, be transparent, share bad news. If there is key news, send out messages how that news affects the company. Also, be present, and if you cannot, have conversations with your employees and keep them updated on the plans of the company.

Managing Stress

Lastly, the biggest factor in getting through a crisis is YOU. It is important, but now more than ever, take care of yourself mentally. For example, if you are stressing out, it will affect your sleep, which will affect your ability to make good decisions.

Now is the time to do things that reduce stress for you, exercise, yoga, meditation, massage, whatever it is, make time for it. Spend time with loved ones to remind you of the things more important than business! At the end of the day stress is like a rocking chair, it is fun to rock back and forth but ultimately gets you nowhere!

As you can see in this article, there are many things you can do to fight the crisis. But your stress level and energy level are going to dictate how long and how much you want to fight. Take care of yourself, and you will be able to take care of your business!

• The Chicken And Rice Guys

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Graffito operates as a Strategic Partner to landlords, tenants, and developers focused on the ground floor activation of mixed-use projects. Our work spans from project inception to completion and exists at the intersection of retail leasing, neighborhood strategy, urban design, and branding. GSP’s approach embraces a local-first mentality that is steeped in the context of the places and spaces we work.

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The Chicken and Rice Diet: Your Ultimate Guide to Weight Loss and Muscle Building

The Gold Standard diet to help you boost muscle and burn fat

Are you looking for a diet that can help you shed those extra pounds while also building lean muscle mass ? Look no further than the chicken and rice diet. This tried-and-true nutrition plan has been a staple in the fitness world for years, helping countless individuals achieve their weight loss and muscle-building goals. However, is it as simple as just pounding down plain chicken with a side of rice for every meal ?

In this comprehensive guide, we will dive deep into the chicken and rice diet, explaining its benefits, providing meal ideas, and offering tips to ensure your success on this journey.

Let’s dive in.

Understanding the Chicken and Rice Diet

Before we dive into the specifics of the chicken and rice diet, it’s important to understand its foundation. Luckily, it is a fairly simple concept to grasp as this diet revolves around just two primary components:

Chicken: Chicken is a lean source of protein that is also packed with essential amino acids necessary for muscle repair and growth. It is one of the most popular choices of meat for many bodybuilders and fitness enthusiasts, as chicken is also low in fat, making it an excellent choice for those looking to shed and keep off that excess body fat .

Rice: Rice is a carbohydrate -rich food that provides your body with the energy it needs to power through not only your workouts in the gym , but also your daily activities. Opting for brown rice or other whole grain varieties can provide additional fiber and nutrients.

The Benefits of the Chicken and Rice Diet

Though it may not be the most interesting choice of meals, the chicken and rice diet does not have to be bland, and it offers several benefits for those looking to lose weight and build muscle. Let’s take a look.

High Protein: Chicken is an excellent source of high-quality protein, which is essential for muscle growth and repair. Protein also helps control hunger and boost metabolism .

No Carbs:  The one reason that chicken is so popular as a food choice is it has no carbs in it, making it ideal for losing body fat, but it has enough protein to continue to build muscle. This is why you will see it in so many bodybuilding diets, as it helps to really lean out and build muscle.

Balanced Nutrients: When combined with brown rice, this diet offers a balance of carbohydrates, protein, and healthy fats, providing the body with essential nutrients needed for things like recovery and growth.

Low in Fat: Chicken breast, in particular, is extremely low in fat compared to other meats like ground beef, making it ideal for those aiming to reduce body fat percentage.

Versatility: There are numerous ways to prepare chicken and rice, ensuring variety in your meals and preventing dietary boredom. For example, you can do things like grill your chicken, bake it, or put it in a pan. There are also plenty of different sauces that you can throw on there to make it far more tasty, such as hot sauce or barbecue sauce.

Creating Your Chicken and Rice Meal Plan

Now that you understand the basics and benefits of the chicken and rice diet, let’s create a sample meal plan to kickstart your journey. Keep in mind, this does not have to be your exact diet, but it gives you an idea of what a standard chicken and rice diet would look like. Plus, it may give you some ideas for some tasty meals and snacks !

• Breakfast: Scrambled eggs with diced chicken breast and spinach.
• Lunch: Grilled chicken breast with a side of brown rice and steamed broccoli.
• Snack: Greek yogurt with berries.
• Dinner: Baked chicken thighs with quinoa and mixed vegetables.
• Breakfast: Chicken and vegetable omelet.
• Lunch: Chicken and brown rice stir-fry with assorted veggies.
• Snack: Hummus and carrot sticks.
• Dinner: Lemon herb grilled chicken with wild rice and asparagus.
• Breakfast: Protein smoothie with chicken, banana, and almond milk.
• Lunch: Chicken and black bean bowl with salsa and avocado.
• Snack: Cottage cheese with pineapple chunks.
• Dinner: Teriyaki chicken with jasmine rice and snap peas.

Remember to adjust portion sizes and total daily caloric intake according to your specific goals and activity level. For example, if you are bulking, then you should look to consuming more. But if you are cutting , then consuming less would be the best option. Finding a calorie calculator would be beneficial for making sure you are getting the right amount of everything.

Aside from tracking your macronutrients , it is also crucial to stay hydrated by drinking plenty of water throughout the day.

Tips for Success

To maximize the effectiveness of the chicken and rice diet, here are some essential tips to keep in mind:

Stay Consistent: Consistency is key in any diet or fitness plan. Stick to your meal plan and exercise routine for optimal results. You don’t want to stay on your chicken and rice diet for a day, then go off the rails with cheat meals and junk foods the other 6 days of the week.

Portion Control: If you are trying to lose body fat, overeating is going to be your worst enemy. You may get hungry throughout the day, that is certainly a normal reaction, but be mindful of portion sizes to avoid overeating, even when consuming healthy foods. Believe it or not, eating too much of even the healthiest foods can force you to pack on the pounds.

Mix Up Your Proteins: While chicken is a staple, don’t forget to incorporate other lean proteins like turkey, fish, and tofu for variety and additional nutrients. Incorporating protein shakes can also help to give you a tasty treat other than chicken and can be a quick solution for when you are on the go, as you can just throw a protein shake in a blender bottle and go anywhere. Also, eating ground beef can also be good, as getting in the proper amount of fats can help with things like regulating hormones .

Include Vegetables: Load up on veggies to boost fiber intake and ensure you get a variety of vitamins and minerals into your body, which will help with growth and recovery.

Chicken and Rice Wrap Up

Overall, a chicken and rice diet is a staple in the the fitness industry, as it has long been held as the “meathead” diet. Though it consists of only two foods, this diet does not have to be boring, as there are plenty of ways for you to switch things up.

Will you be trying the chicken and rice diet?

Let us know in the comments below. Also, be sure to follow Generation Iron on  Facebook,  Twitter , and  Instagram .

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How to start a roast chicken business

If you are not vegan, it is natural that your mouth is watering thinking about the softness and juiciness of an exquisite roasted chicken of the moment, accompanied by the best sauces such as tartar or barbecue.

The rotisserie chicken or just roasted chicken is prepared on a spit, a cavity where the whole bird prepared with spices rotates continuously cooking to slow play, ensures uniform cooking and smoothness and succulence characteristic.

The place where the served roast chicken is called “ rotisserie “. In them, the rotisserie chicken is accompanied well with rice, salad, potatoes and sauces. They are a very simple menu and very sought after by families when choosing fast food and somewhat healthier than pizza or hamburgers.

Although experience in fast food and customer service are important, there is no university degree that accredits you to start a rotisserie. If you have a roasted recipe that makes chicken delicious and you like cooking, starting a roast chicken business can be a good idea.

Let us continue to present in this article some recommendations that will help you answer the question, what does it take to put a roaster?

What is required to put a roaster?

Starting a roast chicken business requires, like many other models, proper planning: good location, minimum 30 square meters of premises (about 325 square feet), basic equipment such as roasting or a freezer and working capital are all details to be foreseen.

According to Entrepreneur.com, about 400,000 Mexican pesos are needed to open a roasting shop . That is, approximately USD 20,000 would be the cost of starting a roast chicken restaurant, being a commercial model capable of generating between 12% and 16% profit margin.

Like all food outlets, the correct location is a key piece. Decide where you would like to put your roast chicken business . Remember that the consumption of roasted chicken moves by “craving” so a well-travelled and easily accessible place, where pleasant and irresistible aromas are surrounded, will be practically a guaranteed success.

Obtain all appropriate licenses , they include business licenses, permits for food sales, health guarantees and tax identification. Business licenses can be obtained from your county Court or municipal offices.

The City or County Officer will also provide you with any additional information on how to equip your restaurant according to local health regulations. The licensing requirements may vary from state to state so you should advise someone in your county council to ensure that follow state requirements.

Buy or rent all the necessary equipment, in general terms, the basic equipment of a roasting shop includes:

• One or two roasters
• One or two freezers
• Refrigerators
• Industrial kitchen
• Industrial stove
• Tables in stainless steel
• Casseroles and pans of good size
• Clothing such as pots, pans, plates and cutlery
• Counter and cash register.

Additionally, like any restaurant for a roasting shop, you will need capacity and a conditioned space with seating. You must buy chairs, tables and beautiful decoration.

Be creative with your menu. It includes various flavours of roasted chicken such as wood, charcoal, southern, Mexican, eclectic and homemade as well as additional accompaniments. You can also add other meats if you wish. According to Bizfluent.com, the rotisserie chicken gets along very well with salads, bread, mashed potatoes, rice, corn, sauces, drinks and desserts.

If you master the kitchen you have an advantage in your favour, since in addition to managing the business you will have the possibility to supervise the preparation of the complementary dishes by adding your touches to differentiate them. Failing that, it is important that you delegate this task to a staff you trust.

In this regard, even the smallest roasting shop requires at least three people the roasting pot, a general assistant and a counter manager.

Coordinate and seek to approve the initial health inspection before opening your grilled chicken store. Check with your local business licensing office to schedule an inspection.

Inspections include the review of general and kitchen cleaning, as well as specific state requirements such as the number of extinguishers, safety signs, ventilation, lighting, among others.

Hire your employees and promote a great opening of your business, rely on social networks such as Facebook and Twitter or in local print media. Organize opening promotions with small free tastings, if your dishes are really good it will be a success.

Rice Retail Store Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Wholesale & Retail

Are you about starting a rice retail store? If YES, here is a complete sample rice retail store business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a rice retail store. We also took it further by analyzing and drafting a sample rice retail store marketing plan template backed up by actionable guerrilla marketing ideas for rice retail stores. So let’s proceed to the business planning section.

Why Start a Rice Retail Store?

There are businesses that someone with little schooling and no serious business background and training can start. One of such businesses is to open a rice retailing store. The major things you need to have in place to make success from this type of business is a good location, easy access to wholesale supply of quality rice and good customer service and accountability skills.

The truth is that if your rice shop is located in an area with good human and vehicular traffic, and you have quality and well – packaged rice in different sizes from different brands, you may not have to struggle to get people to visit your shop and make purchase.

So, if you have decided to open a rice retail store in your neighborhood, then you should ensure that you carry out feasibility studies and also market survey. This will enable you properly locate the business and then hit the ground running.

Below is a sample rice retail store business plan template that can help you to successfully write your own with little or no hassle.

A Sample Rice Retail Store Business Plan Template

1. industry overview.

As the name of the business implies, rice retailing stores basically retail processed and bagged rice. Rice retail stores primarily purchase rice from wholesalers and retail them directly to end consumers – customers.

The Rice Retail Stores industry, just like most businesses in the retailing industry, depends on strong consumer spending to spur the demand for industry products. Over the last half a decade, the economy has begun recovering from recessionary declines with both the Consumer Confidence Index and disposable income increasing.

Going forward, as the economy of the united states continues to recover and consumers are expected to loosen their discretionary budgets, the industry is anticipated to experience growth.

The Rice Retail Stores industry is indeed a major sector of the economy of the United States of America and they generate several billion dollars annually from loads of rice retail stores scattered all around the United States of America.

The industry is responsible for the employment of well thousands of people. It is important to state that there is no rice retail store in the United States of America that has a lion share of the available market. New entrant into the industry can favorably compete for the available market.

It is a fact that an estimated two-thirds of the United States’ gross domestic product (GDP) comes from the general retail industry of which the rice retail stores industry also contributes.  This is why the United States of America’s economy is measured with the yardstick of how well the retailing business is fairing in the U.S.

In essence, when there is an unstable economy, purchasing power drops and it impacts the retailing / rice retailing stores industry negatively which may result in the closure of some rice retail stores.

Over and above, the rice retail store industry is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can choose to start on a small scale in a street corner or you can choose to start on a large scale with several outlets in key cities through the United States of America and Canada.

2. Executive Summary

Mercy Lurton Rice Store®, LLC is a standard and registered rice retail store business that will be located in one of the busiest streets in Charleston – West Virginia.

We have been able to lease a facility that is big enough to fit into the design of the kind of standard rice retail store that we intend launching and the facility is located in a corner piece property directly opposite the largest residential estate in Charleston – West Virginia.

Mercy Lurton Rice Store®, LLC will retail short-grain rice, medium-grain rice and long-grain rice (both in organic and non – organic form) et al from different brands from the United States and abroad. We are set to services a wide range of clientele in and around Charleston – West Virginia.

We are aware that there are several large and small chains of rice retail store outlets all around Charleston – West Virginia, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so as to be well positioned to favorably compete with all our competitors.

We have an online – service option for our customers, and our outlet is well secured with various payments of options. Mercy Lurton Rice Store®, LLC will ensure that all our customers are given first class treatment whenever they visit our rice retail store.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved in the selection of brands that will be on available in our store and also when making some business decisions.

Mercy Lurton Rice Store®, LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they patronize our products. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our customers.

Mercy Lurton Rice Store®, LLC is a family business that is owned by Mercy Lurton and her immediate family members. Mercy Lurton has a B.Sc. in Business Administration, with well over 5 years of experience in the retailing stores industry, working for some of the leading brand in the United States.

Although the business is launching out with just one outlet in Charleston – West Virginia, but there is a plan to open other outlets all around major cities in the United States and Canada.

3. Our Products and Services

Mercy Lurton Rice Store®, LLC is in the rice retail stores industry to service a wide range of clients and of course to make profits, which is why we will ensure we go all the way to make available a wide range of well packaged rice from top rice production brands in the United States and other countries of the world.

We will ensure that we do all that is permitted by the law of the United States to achieve our aim and ambition of starting the business. Our product offerings are listed below;

• Retailing short-grain rice, medium-grain rice and long-grain rice (both in organic and non – organic form) from different rice production brands

4. Our Mission and Vision Statement

• Our vision is to become one of the leading brands in the rice retail stores industry in West Virginia and to establish a one stop rice retail store in Charleston – West Virginia and in other key cities in the United States of America and Canada.
• Our mission is to establish a world – class rice retail store business that will make available a wide range of well – bagged rice from top rice production brands at affordable prices to the residence of Charleston – West Virginia and other key cities in the United States of America and Canada where we intend opening of chains of rice retail stores and franchise.

Our Business Structure

Mercy Lurton Rice Store®, LLC do not intend to start a rice retail store business like the usual mom and pop business around the street corner; our intention of starting a rice retail store business is to build a standard and one stop rice retail store outlet in Charleston – West Virginia.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Store Manager
• Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

Information Technologist

• Accountants / Cashiers
• Sales Agents / Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.

Store Manager:

• Responsible for managing the daily activities in the store
• Ensures that proper records of bags of rice are kept and warehouse does not run out of products
• Ensures that the store facility is in tip top shape and goods are properly arranged and easy to locate
• Interfaces with third – party suppliers (vendors)
• Controls rice distribution and supply inventory
• Supervises the workforce in the rice sales floor.
• Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
• Helps to ensure consistent quality of well processed rice from different manufacturers are purchased and retailed in good price that will ensure we make good profit
• Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
• Ensures that the organization operates within stipulated budget.
• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represent the company in strategic meetings
• Helps to increase sales and growth for the company
• Manages the organization website
• Handles ecommerce aspect of the business
• Responsible for installing and maintenance of computer software and hardware for the organization
• Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
• Manages the organization’s CCTV
• Handles any other technological and IT related duties.

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Client Service Executive

• Ensures that all contacts with customers (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries (answer customer queries regarding the store and the merchandise)
• Finds out the customer’s needs, recommend, select and help locate the right merchandise, describe a product’s features and benefits.
• makes suggestions and encourage purchase of products
• Provides information about merchandise and delivery options
• Bags or packages purchases made
• Responsible for cleaning all the store facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the store facility
• Handles any other duty as assigned by the store manager.

6. SWOT Analysis

Our intention to start just one outlet of our rice retail store in Charleston – West Virginia is to test run the business for a period of 2 to 5 years to know if we will invest more money, expand the business and then open other rice retail outlets all over major towns in West Virginia and key cities in the United States and Canada.

We are quite aware that there are several rice retail stores all over Charleston and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Mercy Lurton Rice Store®, LLC employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Mercy Lurton Rice Store®, LLC;

Our location, the business model we will be operating on (physical store and online store), varieties of payment options, wide range of well processed and well – bagged rice from different rice production companies from within the United States and other parts of the world and our excellent customer service culture will definitely count as a strong strength for Mercy Lurton Rice Store®, LLC.

So also our management team members are people who have what it takes to grow a business from startup to profitability with a record time.

A major weakness that may count against us is the fact that we are a new rice retail outlet and we don’t have the financial capacity to engage in the kind of publicity that we intend giving the business.

• Opportunities:

The fact that we are going to be operating our rice retail store in one of the busiest streets in Charleston – West Virginia provides us with unlimited opportunities to sell our rice to a large number of individuals and businesses (hotels and restaurants).

We have been able to conduct thorough feasibility studies and market survey and we know what our potential customers will be looking for when they visit our rice store outlets; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new rice retail outlet in same location where ours is located. So also, unfavorable government policies may also pose a threat for businesses such as ours.

7. MARKET ANALYSIS

• Market Trends

If you are conversant with the Rice Retail Stores Industry, you will quite agree that the changes in disposable income, consumer sentiment, and ever changing eating habits are major growth drivers for sales in this industry.

No doubt, a massive rise in consumer confidence has also contributed in helping the industry experience remarkable growth, but uneven performance in these drivers has led to slightly constrained revenue growth for the Rice Retail Stores industry.

So also, the rising demand for organic rice, as a result of increasing disposable income and consumer sentiment, will result in revenue growth.

Rice retail store business has been in existence for as long as human started trading goods, but one thing is certain, the rice retail store industry is still evolving. The introduction of technology and subsequently homed delivery options, online grocery cum rice retail store has indeed helped in reshaping the industry.

It is now a common phenomenon for rice retail stores and grocery outlets to leverage on technology to effectively predict consumer demand patterns and to strategically position their store to meet their needs; in essence, the use of technology helps retailers to maximize supply chain efficiencies. No doubt data collected from customers goes a long way to help rice retail stores and grocery stores serve them better.

8. Our Target Market

Possibly it will be safe to submit that the rice retail stores industry has the widest range of customers; almost everybody on planet earth consume rice; rice is indeed one of the most popular staple food in the world.

In view of that, we have positioned our rice retail store to service the residence of Charleston – West Virginia and every other location where franchise cum outlets of our rice retail stores will be located all over key cities in the United States of America and Canada.

We have conducted our market research and feasibility studies and we have ideas of what our target market would be expecting from us. We are in business to retail well processed and bagged rice from different rice production brands to the following groups of people and corporate organizations;

• Restaurants

Our competitive advantage

A close study of the rice retail stores industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other leading rice retail stores in Charleston – West Virginia and throughout the United States and Canada. Mercy Lurton Rice Store®, LLC is launching a standard one stop rice retail store that will indeed become the preferred choice of residence of Charleston – West Virginia and every other location where our outlets will be opened.

Our rice retail store is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Charleston – West Virginia. We have enough parking spaces that can accommodate well over 10 cars per time.

One thing is certain; we will ensure that we have a wide range of well – processed and well bagged rice from leading rice production companies available in our store at all times. It will be difficult for customers to visit our rice store and not see the type of rice they are looking for.

One of our business goals is to make Mercy Lurton Rice Store®, LLC a one stop rice shop for both household and businesses (hotels and restaurants et al) our excellent customer service culture, online store, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be amongst the best within our category (startups rice retail stores) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Mercy Lurton Rice Store®, LLC is in business to retail a wide range of well – processed and well – bagged rice from different rice production brands to the residence of Charleston – West Virginia. We are in the rice retail stores industry to

10. Sales Forecast

One thing is certain when it comes to rice retail stores, if your store is well stocked with well processed and well bagged rice from different rice production brands and centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Charleston – West Virginia and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the rice retail stores industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Charleston – West Virginia.

Below is the sales projection for Mercy Lurton Rice Store®, LLC it is based on the location of our business and other factors as it relates to rice retail stores start – ups in the United States;

• First Fiscal Year-: $120,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor retailing same shoe brands and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for Mercy Lurton Rice Store®, LLC, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Charleston – West Virginia.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the rice retail stores industry to help us develop strategies that will help us achieve our business goal of winning a larger percentage of the available market in Charleston – West Virginia.

In other to continue to be in business and grow, we must continue to sell the well processed and well packaged rice that are available in our store which is why we will go all out to empower or sales and marketing team to deliver. In summary, Mercy Lurton Rice Store®, LLC will adopt the following sales and marketing approach to win customers over;

• Open our rice store in a grand style with a party for all
• Introduce our rice store by sending introductory letters alongside our brochure to hotels, restaurants, households and key stake holders in Charleston – West Virginia
• Ensure that we have a wide range of rice from different brands at all times.
• Make use of attractive hand bills to create awareness and also to give direction to our rice store
• Position our signage / flexi banners at strategic places around Charleston – West Virginia
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our rice store.
• List our business and products on yellow pages’ ads (local directories)
• Leverage on the internet to promote our business
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our rice store is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our rice store.

Mercy Lurton Rice Store®, LLC has a long term plan of opening outlets in various locations all around West Virginia and key cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Charleston before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Mercy Lurton Rice Store®, LLC;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Charleston – West Virginia
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate hotels, restaurants, households, landlord associations and schools by calling them up and informing them of Mercy Lurton Rice Store®, LLC and the products we sell
• Advertise our rice store business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and trucks and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Aside from quality, pricing is one of the key factors that give leverage to rice stores, it is normal for consumers to go to places (rice retail outlets) where they can get well – processed and well – bagged rice at cheaper price.

We know we don’t have the capacity to compete with other bigger and well – established rice retail store, but we will ensure that the prices of all the brands of rice that are available in our rice store are competitive with what is obtainable amongst rice retail stores within our level and in our location.

• Payment Options

The payment policy adopted by Mercy Lurton Rice Store®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Mercy Lurton Rice Store®, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our rice.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting / leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a rice retail store business; it might differ in other countries due to the value of their money. These are the key areas where we will spend our start – up capital;

• The Total Fee for Registering the Business in the Unites States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Mercy Lufton Rice Store®, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The cost for hiring Business Consultant – $2,500.
• The cost for insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for the payment of rent for 12 months at $1.76 per square feet in the total amount of $105,600.
• The cost for store remodeling (construction of racks and shelves) – $20,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The cost for Start-up inventory (stocking with a wide range of well – processed and well – bagged rice from different rice production brands) – $50,000
• The cost for counter area equipment – $9,500
• The cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The cost of purchase and installation of CCTVs: $10,000
• The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
• The cost of launching a Website: $600
• The cost for our opening party: $7,000
• Miscellaneous: $10,000

We would need an estimate of $250,000 to successfully set up our rice retail store in Charleston – West Virginia. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funds / Startup Capital for Mercy Lurton Rice Store®, LLC

Mercy Lurton Rice Store®, LLC is a private registered business that is solely owned and financed by Mercy Lurton and her immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $50,000 ( Personal savings $40,000 and soft loan from family members $10,000 ) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Mercy Lurton Rice Store®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our wide range of well – processed and well – packaged rice from different rice production brands a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Mercy Lurton Rice Store®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the store: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of rice brand that will be available in our store: Completed
• Establishing business relationship with wholesale rice suppliers: In Progress

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How to write a business plan for a fried chicken shop?

Writing a business plan for a fried chicken shop can be an intimidating task, especially for those just starting.

This in-depth guide is designed to help entrepreneurs like you understand how to create a comprehensive business plan so that you can approach the exercise with method and confidence.

We'll cover: why writing a fried chicken shop business plan is so important - both when starting up, and when running and growing the business - what information you need to include in your plan, how it should be structured, and what tools you can use to get the job done efficiently.

Let's get started!

In this guide:

Why write a business plan for a fried chicken shop?

• What information is needed to create a business plan for a fried chicken shop?
• What goes in the financial forecast for a fried chicken shop?
• What goes in the written part of a fried chicken shop business plan?
• What tool can I use to write my fried chicken shop business plan?

Understanding the document's scope and goals will help you easily grasp its structure and content. Before diving into the specifics of the plan, let's take a moment to explore the key reasons why having a fried chicken shop business plan is so crucial.

To have a clear roadmap to grow the business

Running a small business is tough! Economic cycles bring growth and recessions, while the business landscape is ever-changing with new technologies, regulations, competitors, and consumer behaviours emerging constantly.

In such a dynamic context, operating a business without a clear roadmap is akin to driving blindfolded: it's risky, to say the least. That's why crafting a business plan for your fried chicken shop is vital to establish a successful and sustainable venture.

To create an effective business plan, you'll need to assess your current position (if you're already in business) and define where you want the business to be in the next three to five years.

Once you have a clear destination for your fried chicken shop, you'll have to:

• Identify the necessary resources (human, equipment, and capital) needed to reach your goals,
• Determine the pace at which the business needs to progress to meet its objectives as scheduled,
• Recognize and address the potential risks you may encounter along the way.

Engaging in this process regularly proves advantageous for both startups and established companies. It empowers you to make informed decisions about resource allocation, ensuring the long-term success of your business.

Need a convincing business plan?

The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

To get visibility on future cash flows

If your small fried chicken shop runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your fried chicken shop's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your fried chicken shop business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your fried chicken shop's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

Crafting a comprehensive business plan for your fried chicken shop, whether you're starting up or already established, is paramount when you're seeking financing from banks or investors.

Given how fragile small businesses are, financiers will want to ensure that you have a clear roadmap in place as well as command and control of your future cash flows before entertaining the idea of funding you.

For banks, the information in your business plan will be used to assess your borrowing capacity - which is defined as the maximum amount of debt your business can afford alongside your ability to repay the loan. This evaluation helps them decide whether to extend credit to your business and under what terms (interest rate, duration, repayment options, collateral, etc.).

Similarly, investors will thoroughly review your plan to determine if their investment can yield an attractive return. They'll be looking for evidence that your fried chicken shop has the potential for healthy growth, profitability, and consistent cash flow generation over time.

Now that you understand the importance of creating a business plan for your fried chicken shop, let's delve into the necessary information needed to craft an effective plan.

Need inspiration for your business plan?

The Business Plan Shop has dozens of business plan templates that you can use to get a clear idea of what a complete business plan looks like.

Information needed to create a business plan for a fried chicken shop

You need the right data in order to project sales, investments and costs accurately in the financial forecast of your fried chicken shop business plan.

Below, we'll cover three key pieces of information you should gather before drafting your business plan.

Carrying out market research for a fried chicken shop

Carrying out market research before writing a business plan for a fried chicken shop is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

You may discover that customers prefer wings to drumsticks, or that they might be more likely to purchase meals with side dishes. Market research could also reveal that customers may be interested in a variety of dipping sauces, or that they might be receptive to the idea of a loyalty program.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your fried chicken shop.

Developing the marketing plan for a fried chicken shop

Before delving into your fried chicken shop business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a fried chicken shop

As you embark on starting or expanding your fried chicken shop, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

Staffing costs for a fried chicken shop may include wages for employees such as cooks, cashiers, and dishwashers. Equipment costs may include a deep fryer, ovens, cash registers, cash boxes, and refrigeration units for storing ingredients.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

Need a solid financial forecast?

The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

What goes into your fried chicken shop's financial forecast?

The financial forecast of your fried chicken shop will enable you to assess the profitability potential of your business in the coming years and how much capital is required to fund the actions planned in the business plan.

The four key outputs of a financial forecast for a fried chicken shop are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's take a closer look at each of these.

The projected P&L statement

The projected P&L statement for a fried chicken shop shows how much revenue and profit your business is expected to make in the future.

A healthy fried chicken shop's P&L statement should show:

• Sales growing at (minimum) or above (better) inflation
• Stable (minimum) or expanding (better) profit margins
• A healthy level of net profitability

This will of course depend on the stage of your business: numbers for a startup will look different than for an established fried chicken shop.

The forecasted balance sheet of your fried chicken shop

The projected balance sheet of your fried chicken shop will enable the reader of your business plan to assess the overall financial health of your business.

It shows three elements: assets, liabilities and equity:

• Assets: are productive resources owned by the business, such as equipment, cash, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors, lenders, and other entities, such as accounts payable (money owed to suppliers).
• Equity: includes the sums invested by the shareholders or business owners and the profits and losses accumulated by the business to date (which are called retained earnings). It is a proxy for the value of the owner's stake in the business.

Analysing your fried chicken shop projected balance sheet provides an understanding of your fried chicken shop's working capital structure, investment and financing policies.

In particular, the readers of your plan can compare the level of financial debt on the balance sheet to the equity value to measure the level of financial risk (equity doesn't need to be reimbursed, while financial debt must be repaid, making it riskier).

They can also use your balance sheet to assess your fried chicken shop's liquidity and solvency:

• A liquidity analysis: focuses on whether or not your business has sufficient cash and short-term assets to cover its liabilities due in the next 12 months.
• A solvency analysis: takes and longer view to assess whether or not your business has the capacity to repay its debts over the medium-term.

The projected cash flow statement

A cash flow forecast for a fried chicken shop shows how much cash the business is projected to generate or consume.

The cash flow statement is divided into 3 main areas:

• The operating cash flow shows how much cash is generated or consumed by the operations (running the business)
• The investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.)
• The financing cash flow shows how much cash is raised or distributed to investors and lenders

Looking at the cash flow forecast helps you to ensure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

It is also a best practice to include a monthly cash flow statement in the appendices of your fried chicken shop business plan so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan - also called a sources and uses table - is an important tool when starting a fried chicken shop.

It shows where the money needed to set up the business will come from (sources) and how it will be allocated (uses).

Having this table helps understand what costs are involved in setting up the fried chicken shop, how the risks are distributed between the shareholders and the lenders, and what will be the starting cash position (which needs to be sufficient to sustain operations until the business breaks even).

Now that the financial forecast of a fried chicken shop business plan is understood, let's focus on what goes into the written part of the plan.

The written part of a fried chicken shop business plan

The written part of a fried chicken shop business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Throughout these sections, you will seek to provide the reader with the details and context needed for them to form a view on whether or not your business plan is achievable and your forecast a realistic possibility.

Let's go through the content of each section in more detail!

1. The executive summary

In your fried chicken shop's business plan, the first section is the executive summary — a captivating overview of your plan that aims to pique the reader's interest and leave them eager to learn more about your business.

When crafting the executive summary, start with an introduction to your business, including its name, concept, location, how long it has been running, and what sets it apart. Briefly mention the products and services you plan to offer and your target customer profile.

Following that, provide an overview of the addressable market for your fried chicken shop, current trends, and potential growth opportunities.

Next, include a summary of key financial figures like projected revenues, profits, and cash flows.

Finally, in the "ask" section, detail any funding requirements you may have.

2. The presentation of the company

In your fried chicken shop business plan, the second section should focus on the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide an overview of the business's legal structure, details about the owners, and their respective investments and ownership shares. This clarity is crucial, especially if you're seeking financing, as it helps the reader understand which legal entity will receive the funds and who controls the business.

Moving on to the location part, you'll offer an overview of the company's premises and their surroundings. Explain why this particular location is of interest, highlighting factors like catchment area, accessibility, and nearby amenities.

When describing the location of your fried chicken shop, you could emphasize its access to a high-traffic area that is likely to draw potential customers. You may point out that it is located in a bustling commercial district, where there are plenty of other businesses that could help drive foot traffic. You could also emphasize the area's growing population, which could indicate a potential for long-term growth. Moreover, you might also mention that the shop is located close to public transportation options, which could make it easier for customers to get to and from the shop.

Finally, you should introduce your management team. Describe each member's role, background, and experience.

Don't forget to emphasize any past successes achieved by the management team and how long they've been working together. Demonstrating their track record and teamwork will help potential lenders or investors gain confidence in their leadership and ability to execute the business plan.

3. The products and services section

The products and services section of your fried chicken shop business plan should include a detailed description of what your company sells to its customers. 

For example, your fried chicken shop might offer a variety of fried chicken meals, including a classic chicken dinner, a spicy chicken sandwich, and a fried chicken and waffle platter. In addition, the shop might offer sides like mashed potatoes, coleslaw, and macaroni and cheese. Finally, the shop could also offer delivery services so customers can enjoy their meal without having to leave home. This would provide convenience, allowing customers to enjoy a delicious meal without having to leave their house.

The reader will want to understand what makes your fried chicken shop unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channels that you are targeting them through. 

4. The market analysis

When you present your market analysis in your fried chicken shop business plan, it's crucial to include detailed information about customers' demographics and segmentation, target market, competition, barriers to entry, and any relevant regulations.

The main objective of this section is to help the reader understand the size and attractiveness of the market while demonstrating your solid understanding of the industry.

Begin with the demographics and segmentation subsection, providing an overview of the addressable market for your fried chicken shop, the key trends in the marketplace, and introducing different customer segments along with their preferences in terms of purchasing habits and budgets.

Next, focus on your target market, zooming in on the specific customer segments your fried chicken shop aims to serve and explaining how your products and services fulfil their distinct needs.

For example, your target market might include young adults aged 18-24. This demographic enjoys the convenience and affordability of fast food. They are often looking for a quick, tasty meal that won't break the bank.

Then proceed to the competition subsection, where you introduce your main competitors and highlight what sets you apart from them.

Finally, conclude your market analysis with an overview of the key regulations applicable to your fried chicken shop.

5. The strategy section

When crafting the strategy section of your business plan for your fried chicken shop, it's important to cover several key aspects, including your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, clearly explain what sets your company apart from competitors. This is particularly critical if you're a startup, as you'll be trying to establish your presence in the marketplace among entrenched players.

The pricing strategy subsection should demonstrate how you aim to maintain profitability while offering competitive prices to your customers.

For the sales & marketing plan, outline how you plan to reach and acquire new customers, as well as retain existing ones through loyalty programs or special offers.

In the milestones subsection, detail what your company has achieved thus far and outline your primary objectives for the coming years by including specific dates for expected progress. This ensures everyone involved has clear expectations.

Lastly, in the risks and mitigants subsection, list the main risks that could potentially impact the execution of your plan. Explain the measures you've taken to minimize these risks. This is vital for investors or lenders to feel confident in supporting your venture - try to proactively address any objection they might have.

Your fried chicken shop could face risks related to health and safety. For example, there may be a risk of food contamination if the chicken is not cooked to the right temperature. Additionally, there could be a risk of accidents in the kitchen if the staff are not properly trained in safety procedures.

6. The operations section

In your business plan, it's also essential to provide a detailed overview of the operations of your fried chicken shop.

Start by covering your team, highlighting key roles and your recruitment plan to support the expected growth. Outline the qualifications and experience required for each role and your intended recruitment methods, whether through job boards, referrals, or headhunters.

Next, clearly state your fried chicken shop's operating hours, allowing the reader to assess staffing levels adequately. Additionally, mention any plans for varying opening times during peak seasons and how you'll handle customer queries outside normal operating hours.

Then, shift your focus to the key assets and intellectual property (IP) necessary for your business. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, make sure to include them in this section.

You might have key assets such as the recipes for your fried chicken and the equipment used to make it. As a fried chicken shop, you could also have intellectual property such as trademarks or logos associated with the brand. These may help to differentiate your fried chicken from that of your competitors and ensure customers know they are getting the original.

Lastly, include a list of suppliers you plan to work with, detailing their services and main commercial terms, such as price, payment terms, and contract duration. Investors are interested in understanding why you've chosen specific suppliers, which may be due to higher-quality products or established relationships from previous ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we discussed earlier in this guide.

Now that you have a clear idea of what goes into a fried chicken shop business plan, let's look at some of the tools you can use to create yours efficiently.

What tool should I use to write my fried chicken shop's business plan?

In this section, we will be reviewing the two main options for writing a fried chicken shop business plan efficiently:

• Using specialized software,
• Outsourcing the drafting to the business plan writer.

Using an online business plan software for your fried chicken shop's business plan

Using online business planning software is the most efficient and modern way to create a fried chicken shop business plan.

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your fried chicken shop's business plan

Outsourcing your fried chicken shop business plan to a business plan writer can also be a viable option.

Business plan writers are skilled in creating error-free business plans and accurate financial forecasts. Moreover, hiring a consultant can save you valuable time, allowing you to focus on day-to-day business operations.

However, it's essential to be aware that hiring business plan writers will be expensive, as you're not only paying for their time but also the software they use and their profit margin.

Based on experience, you should budget at least £1.5k ($2.0k) excluding tax for a comprehensive business plan, and more if you require changes after initial discussions with lenders or investors.

Also, exercise caution when seeking investment. Investors prefer their funds to be directed towards business growth rather than spent on consulting fees. Therefore, the amount you spend on business plan writing services and other consulting services should be insignificant compared to the amount raised.

Keep in mind that one drawback is that you usually don't own the business plan itself; you only receive the output, while the actual document is saved in the consultant's business planning software. This can make it challenging to update the document without retaining the consultant's services.

For these reasons, carefully consider outsourcing your fried chicken shop business plan to a business plan writer, weighing the advantages and disadvantages of seeking outside assistance.

Why not create your fried chicken shop's business plan using Word or Excel?

I must advise against using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write your fried chicken shop business plan. Let me explain why.

Firstly, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is highly technical and requires a strong grasp of accounting principles and financial modelling skills. It is, therefore, unlikely that anyone will fully trust your numbers unless you have both a degree in finance and accounting and significant financial modelling experience, like us at The Business Plan Shop.

Secondly, relying on spreadsheets is inefficient. While it may have been the only option in the past, technology has advanced significantly, and software can now perform these tasks much faster and with greater accuracy. With the rise of AI, software can even help us detect mistakes in forecasts and analyze the numbers for better decision-making.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software makes it easier to compare actuals versus forecasts and maintain up-to-date forecasts to keep visibility on future cash flows, as we discussed earlier in this guide. This task is cumbersome when using spreadsheets.

Now, let's talk about the written part of your fried chicken shop business plan. While it may be less error-prone, using software can bring tremendous gains in productivity. Word processors, for example, lack instructions and examples for each part of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they don't handle formatting for you.

Overall, while Word or Excel may seem viable for some entrepreneurs to create a business plan, it's by far becoming an antiquated way of doing things.

• Using business plan software is a modern and cost-effective way of writing and maintaining business plans.
• A business plan is not a one-shot exercise as maintaining it current is the only way to keep visibility on your future cash flows.
• A business plan has 2 main parts: a financial forecast outlining the funding requirements of your fried chicken shop and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

We hope that this in-depth guide met your expectations and that you now have a clear understanding of how to write your fried chicken shop business plan. Do not hesitate to contact our friendly team if you have questions additional questions we haven't addressed here.

Also on The Business Plan Shop

• How to write a business plan to secure a bank loan?
• Key steps to write a business plan?
• Top mistakes to avoid in your business plan

Do you know entrepreneurs interested in starting or growing a fried chicken shop? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Chicken Farming Business Plan Sample

OCT.28, 2013

Executive Summary

2.1 the business.

Kiley Protein farm will be a registered and licensed meat and egg producer based in Kansas City Missouri. The business will act as a model for starting up a chicken farm.  The aim of this business will be to provide the best products.

2.2 Management of Chicken Farming Business

In order to make sure that the business runs smooth and without any hiccup, Kiley Lawson, the owner of the business will hire 2 managers and a doctor. The managers will be responsible for procurement and sales, while the doctor will be the one looking after the operations of the farm. If you need to know how to start chicken farming, management is the first thing you need to learn. This is not like a business plan for bank as you need to be involved at all levels to make sure that the farm operates profitably.

2.3 Customers of Chicken Farming Business

Before we can explore more aspects of how to set up a poultry farm business, we need to see what the customers are that we are working with. The main customers of this business will be:

• Chicken retailers in the area.
• Hotels and restaurants.
• Grocery stores that sell chicken.
• End consumers.

Company Summary

3.1 company owner.

Kiley Lawson will be the owner of the Kiley Protein Farm. Kiley has been a manager in a poultry farm for the last 5 years. She has got money in inheritance and now she wants to invest it in a good business. Having the funds and the experience in this field made her the perfect owner and chief executive of a poultry farming business.

3.2 Why the Chicken Farming Business is being started?

Kiley has noticed that there is a gap in the market. Kansas City is a big consumer of meat in the area but they have to import it from other cities as the production in the city cannot suffice the demand. Kiley wants to bridge this gap. This example of business plan for poultry farming will cover all the aspects there are about chicken farming and how Kiley will be filling the gap.

Marketing Analysis of Chicken Farming Business

Uk start-up visa business plan.

If you want to know how to write a business plan for a chicken farm, you need to run a thorough marketing analysis of the industry. If we look at the trends in the poultry industry, the consumption of meat in the US has been up by as much as 540% since 1940. This translates to a multibillion-dollar industry that has a scope for aggressive expansion just like a mushroom farming business plan .

However, this must also be noted that starting a chicken business is not an easy feat to undertake. This is mainly because the industry already has a lot of well-reputed and established brands that are providing the services.

Let’s explore more marketing factors related to this poultry farm business plan .

5.1 Market Trends

If you want to know how to open a chicken farm, you need to see the market trends. It can be seen that the chicken market has grown from $8.3 billion in 2008 to more than $40 billion in 2018. Experts are expecting another 300% growth in the sector by 2030. This means one thing; the business is a good one to enter.

5.2.1 Restaurants and Hotels

Our largest customers will be these. We will make agreements with them to be the sole suppliers of all their meat and eggs. This will make us a bunch of money and that too for a long period of time.

5.2.2 Grocery Stores

We’ll offer frozen meat products and eggs at the popular grocery store in the area. Once the brand makes a name for itself, this will become one of the most profitable segments of our market.

5.2.3 End Consumer

We will be opening two outlets to sell the product directly to the end consumer. This will not be a very profitable thing at the start but once we penetrate this segment of the market, we can make top dollar.

5.2.4 Chicken and Egg Retailers

We will provide our product to the retailers who have established sales and are selling product from other producers. We will offer it at a lower price to shift them to us.

5.3 Business Target

• To be a leading provider of meat and eggs in the US.
• To expand the business worldwide in 10 years.
• To establish a reputable brand of organic meat and eggs.
• To be the best meat and eggs provider in the state of Missouri.

5.4 Product Pricing

We will keep the prices low at the start to attract customers. This will be done for the first six months. Once we get customers and make a name of the brand then we can increase the prices gradually and adjust them where there is the perfect balance of sales volume and profit margin.

Marketing Strategy

It is of cardinal importance to make a strong marketing strategy if you have to establish a profitable chicken farming business. Your poultry marketing plan needs to focus on the strengths you have over the competition. The main advantage Kiley Protein has is that they are providing organic meat and eggs, something not many of the others are providing.

Let’s see how this sample business proposal for poultry farming covers the marketing part.

6.1 Competitive Analysis

• We are one of the very few businesses in the area providing organic meat and eggs. This is the biggest competitive advantage that we have.
• We will provide meat in varieties. Boneless, leg pieces, minced meat, will all be offered as different products.
• We will make deals with bulk customers and make long term agreements with them to be their sole suppliers.

6.2 Sales Strategy

• We will use YouTube and Facebook ads to advertise out product and highlight how are we better.
• We will send salespersons to large customers (hotels and fast-food chains) to sign long term agreements.
• For the average customer, we will offer discounted rates and lucky draws on every purchase to attract sales.

Personnel plan

This business plan for poultry farm pdf also covers the staff that will be needed to run the farm and all of its operations. Just like a pig farming business plan , this business also needs quite a bit of staff to keep the farm running.

7.1 Company Staff

• Kiley Lawson will be the owner and the CEO of the chicken farming business.
• 2 Managers for procurement and sales.
• 1 Doctor to run the farm.
• 8 Handlers to feed and look after the chicken.
• 3 Drivers for the delivery trucks.
• 4 Salesmen to tun the outlets.
• 4 Delivery boys to deliver the online orders.

7.2 Average Salary of Employees

Financial plan.

The next thing this start chicken farming business plan needs to cover is the financial plan, an estimate of all the costs involved in setting up this business. Just like a goat farming business plan , we need to have an estimate before we start it.

Here are the costs that the owner will have to arrange:

• The cost of setting up the farm and procuring the machinery.
• The salaries of the staff of the farm for the first 6 months.
• The cost of food for the chicken for the first lot (40 days).
• The cost of setting up outlets to sell the product.
• The cost of promoting the business.
• The cost of buying vehicles to transport the product to the market.
• The money needed to create an online store.

8.5 Projected Balance Sheet

8.6 business ratios.

Download Chicken Farming Business Plan Sample in pdf

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Sample Fried Chicken Restaurant Business Plan

Do you need help starting a fried chicken cafe? If YES, here is a sample fried chicken restaurant BUSINESS PLAN SAMPLE.

Among the most important things needed to start a fried chicken restaurant is your business plan.

Because it is your plan, you need to pay close attention to this vital and indispensable part of your business. This sample will help you set the ball rolling.

FRIED CHICKEN BUSINESS PLAN SAMPLE

• Writing a Business Plan

The plan is the working document of your fried chicken business. Doing justice to the business plan and sticking with everything found within the document will result in a well-run business. The contents of the plan should reflect the realities of your business. You may want to seek the help of professionals in writing a good restaurant business plan or doing it yourself if you possess the skills of writing one yourself.

• Funding the Business

Funding is the lifeline of any business venture. On how to start a fried chicken restaurant , money is part and parcel of the requirements. This may be gotten either through loan, or savings. Whatever, the case, funding is needed to realize your dream. It is necessary to have a rough estimate of how much you need before working towards meeting the financial target.

• Location Counts

By now, you should have heard that location is vital for any physical business. This applies to a fried chicken restaurant. Important questions must be asked before selecting a location. Some of these include “who are my target customers?” and “how can I weave my business around their daily schedules?”

Locations with a high volume of foot/pedestrian traffic are most suited for the location of a fried chicken restaurant.

Some of these areas include sports arenas/centres, beaches, shopping malls, central business districts among several others.

During the selection of a choice location for your business, it is important to be on the lookout for other chicken restaurants around who may likely be your competitors. The more they are, the stiffer the competition and vice versa.

• Renting or Buying a Business Outlet

After selecting the right location to set up shop, the next thing to do is to get a shop or business premises. By getting, I mean renting or buying one. When choosing the buildings to rent or buy, consider a building that will be easily accessible/friendly to customers.

If you are lucky, you may get the perfect business outlet that does not require additional remodelling.

• Obtaining a Permit or License

For consumable products such as chicken, it is important to obtain a health certification such as a permit or license. Such can be obtained from relevant health authorities vested with the responsibility of giving out these permits or licenses to operate.

Before giving out these licensing, there are certain requirements set forth by the issuing body to which your business must meet. You should endeavour to know what is needed and try to meet these requirements.

• Setting up a Shop

An important consideration to make on how to start a fried chicken restaurant is to employ or hire your staff of which chefs are an important part of. These should be hired before your opening date. This is to help in streamlining their activities with the targets and goals of the business. Equipment are also an important consideration to make.

The expenses incurred on equipment can be quite substantial.

• Source of Supply

When starting a business, an important consideration to make is how to get a constant source of supply of raw materials, in this case, getting a constant supply of raw chicken. A fried chicken business is no exception as you will need to either have a poultry farm where you get your chicken supply from, or depend on other farms for chicken products. Your business will only be viable if your source of raw chicken is confirmed to be capable of continuously supplying.

To make this possible, it is advised that you take your time to visit your prospective supplier’s facilities to ensure that what is obtainable on ground can sustain supply to your business.

• Advertising Your Business

For those with limited knowledge on how to start a fried chicken wings restaurant business , marketing is important. By advertising your business, you are creating an increased awareness on the presence of your business and the services and products you produce and provide. There are several tools which have proven very effective in advertising. It will be of immense help to your business if you use these marketing tools effectively.

Some of the most effective ways of advertising include building a website for your products and services, thus taking advantage of the power of the internet to reach a vast number of potential clients. Others include the placement of paid adverts in either print or electronic media as well as taking advantage of word of mouth marketing which still proves to be effective.

There are guidelines and procedures that give the right direction on starting a fried chicken restaurant. The steps provided above are some of the most effective ways of starting a fried chicken restaurant without having to troubleshoot some ideas which are/may be untested. By following the above steps, you will have the much desired success you crave for in your fried chicken restaurant.

FRIED CHICKEN BUSINESS PLAN EXAMPLE

Here is a sample business plan for starting a fried chicken shop.

The different sections of this plan require you to conduct a thorough feasibility study. Without a good feasibility study, you will be setting yourself up for failure.

However, you can avoid this by reading to the end and obtaining a general direction to take for your new business.

• Executive Summary

Crunchy Chicken LLC is a registered fast food restaurant that specializes in the creation of tasty chicken menus. We are driven by excellence and the determination to surpass the expectations of our clients.

We are located in the busiest part of Atlanta Georgia. This is strategic to our business as we are highly visible and operate in an area that has a lot of foot traffic.

Our business is open 7 days a week with an option for online orders. Some of our products include rice and chicken, chicken kickers with sauce, chicken stuffed cheesy bread, chicken wings, chicken and chips, 6 piece original bucket meal, chicken bowl and more.

• Our Products

We offer a rich variety of specially prepared chicken products. These consist of chicken wings, chicken and chips; chicken kickers with sauce, chicken stuffed cheesy bread, 6 piece original bucket meal, chicken bowl and rice and chicken. Others are hot wings, chicken meal, tenders combo and popcorn chicken.

These are specially prepared using our signature spices and ingredients and served with a selection of drinks and beverages.

As an expansion driven business, being among the top 10 fried chicken brands in America is of utmost importance to us. Our expansion drive will be hinged on franchising. Motion has been set in place to commence franchising in the nearest future.

• Our Mission

We are determined to provide tasty fried chicken products to our customers. These will be prepared under the most hygienic conditions. Within two years of starting business, we seek to open 12 more outlets which will be built upon in the coming years. Our specially prepared products, coupled with excellent customer service will be our major selling point.

• SWOT Analysis

To run our fried chicken restaurant business effectively, we needed to have a better understanding of our level of preparation. An analysis that focused on our strengths, weaknesses, opportunities and threats was conducted. The following are findings obtained.

Our location counts for much. Our business is located within Atlanta’s Central Business District. Apart from this, we have an online presence. This means our customers can easily place their orders online. Our dedicated teams on wheels are immediately dispatched to make deliveries.

In addition to these, our customer service is top-notch. Customers have a pleasant experience they will want to relive.

Our size counts against us. This limits our reach in the short term. Also, we are financially limited when compared with established brands. However, this will not be a permanent feature as we intend to grow. Our growth will depend on successes recorded in our current operations.

• Opportunities

Feasibility studies conducted reveal tremendous potentials for growth. This will be driven by our commitment as well as how well we exploit our current location. By having a better understanding of our clients, we will be able to serve them better.

An economic recession does not happen always. However when it does, it negatively affects disposable incomes. This is a negative situation most businesses will wish to avoid. Under certain situations, the chance of it happening is inevitable. This poses as a threat to our fried chicken restaurant business.

• Target Market

Apart from vegans, fried chicken is loved among many. There is a huge market for our products. In view of this, our target market covers, schools, families, event planners, corporate bodies, sports men and women, tourists, and the young and old. Our doors are open to everyone and we will be selling our specially prepared products to all!

• Sales Projection

We have clearly identified a huge opportunity for growth. This is made even more possible by the choice of our location. An analysis of sales using industry trends and behavior has been taken into consideration. With results obtained, the next three years will see significant growth as shown by the chart below;

• First Financial Year $250,000.00
• Second Financial Year $590,000.00
• Third Financial Year $900,000.00
• Competitive Advantage

As a small business determined to be competitive, our location is a great asset to us. We have also put measures in place to ensure friendly work environments. To give our customers the best, we need to ensure our employees are treated right. We have created a family-like environment where the employees are treated with respect and the vision and mission of our business fully understood by all.

Through the commitment of everyone on board, we are making sure everyone is driven by a singular passion to grow our business into a formidable brand.

• Publicity and Advert Strategies

This is vital to achieving our set goals. We have adopted several strategies that include the promotion of our business on social media platforms such as Facebook and Twitter. Also, we plan on having periodic road shows, distribution of handbills, running a loyalty and referral program.

Other marketing strategies include the mounting of billboards at strategic locations as well as sponsored ads on electronic and print media.

This fried chicken restaurant business plan sample has highlighted some basic points. Using this as a guide or sample, you are able put together a plan that will go a long way in helping you achieve your objectives as an entrepreneur.

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