popcorn shop business plan

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If you’re not a a regular reader of the blog, let’s get you up to speed… I’m starting a popcorn business! At first, I plan generate all my sales at events using a concession trailer similar to kettle corn vendors you’ve seen at little craft fairs and pumpkin patches.

This business plan template outlines my estimated cost to get started, where I source supplies, the permits I’ll need, where I’m planning to vend. In other words, I’m sharing everything you would want included in a food business you intend to operate!

Since this is a real business I’ll be adding as much detail as possible. I strongly urge you do the same if you are thinking about starting a popcorn business too. If you want to keep tabs on this business, don’t forget to signup for the Food Business Startup Kit here to get regular progress reports. You can also explore my pitch deck here that offers a condensed version of the business plan.

About us section of pitch deck.

Here’s the outline of my business plan so you can navigate to the section that interests you the most. If you’re interested in starting a popcorn business, I also recommend listening to our audio lesson How to Start a Profitable Part-time Kettle Corn Business. 

Executive summary

The goal of the executive summary is gives anyone who reads the document a crib notes version of the business. The executive summary should be able to stand on it’s own and explain to potential investors or family members how you expect to make money.

Most business should be able to explain exactly what they do in only a few sentences. The rest of the document is reserved for the detailed operation of the business. Here’s my executive summary for a small popcorn business:

Temecula Popcorn Company is a small-batch popcorn maker with unique flavors that serves at popular locations like wineries, farmer’s markets, and other live events. As the brand grows locally, we plan to test market selling our products in local grocers.

This is our rotating menu of small batch popcorn flavors. Each popcorn comes in a large size clear plastic bag. Tentative retail prices are listed below. 

• Traditional Kettle Corn – $6
• Parmesan Rosemary – $6
• Garlic Herb – $6
• Everything Bagel – $6
• Salt & Vinegar – $6
• Citrus Popcorn – $6
• Pumpkin Spice – $6 (Fall Only)

We will serve customers who visit events in the Temecula / Murrieta on weekends. The combined population of these two cities is approximately 230,000 according to Wikipedia. On weekends visitors to this region attracts an even larger group of people that come to the area to visit over 40 local wineries and attend special events. This market offers Temecula Popcorn Company more than enough potential customers to operate profitably.

Competition: 

There are numerous local competitors offering kettle corn at events. These specific competitors are detailed later this this business plan. We plan to differentiate our product through a combination of unique popcorn flavors (like Pumpkin Spice and Salt & Vinegar) in addition to better branding that uses imagery of hot air balloons (a common sight in this area) and consistent customer service.

Management: 

Temecula Popcorn Company will be operated by the owner in the early days. In the future, we will explore hiring part-time staff for operations and to expand locations.

Funding needed: 

We will require about $40,000 in capital to be open for business. This will cover the costs of purchasing a custom built popcorn trailer, all the initial inventory, and business licenses. These funds will be acquired through a combination of personal savings and loans. No outside investors will be leveraged to start the company.

Financial projections:

We anticipate paying off all business debt within 12 – 16 months of opening. We anticipate hitting this mark even with modest revenue expectations and operating on weekends only. After paying off all debt, we will consider reinvesting profit into growth for the company.

Mission statement

The mission statement is a formal summary of the aims and values of a company. For many new businesses it’s important to develop a mission statement that goes beyond making money. A broader vision that includes a specific social cause can be helpful in motivating yourself, employees, and can be used as a creative way to gain more press coverage for a startup.

My mission statement is below:

Our mission is to provide the highest quality, small-batch popcorn with creative flavors. We continually think of ways to create consistent, memorable, and fun customer interactions.  Our mission also includes being a good member of the community by donating to and helping fundraising efforts of deserving local organizations or people.

Market analysis

Industry overview: There are 15 billion quarts of popcorn consumed annually in the United States according to The Popcorn Board . The industry has a market value of $2 billion with the ready-to-eat products continuing to grow in demand. This ready-to-eat popcorn could be a future growth opportunity for this business as well. This is a product with strong consumer demand and growth opportunities.

Target market: At first we will generate sales from individuals and families that attend local events where we vend. Our market has over 40 wineries within 15 miles, numerous farmer’s markets and flea markets where we can vend regularly. As we begin generating more sales, we will work to identify a more specific target market.

Competition: We’ve conducted a competition analysis of other popcorn vendors. Established players in the local market serve traditional kettle corn without innovative flavors. The current competitors do not offer any unique brand experience either.

Pop’n Mama Kettle Corn – Kettle corn tent that has been around since the 1990s in the area. Serves traditional kettle corn only from a tent. Sells large bags from $7 – $10 depending on event. 

Sweet Country Kettle Corn – Popcorn in a tent that vends at a variety of local markets. This business offers a variety of popcorn flavors. 

Kettle Masters – Traditional kettle corn from a tent. No special brand differentiator.  

There are numerous other smaller popcorn vendors that offer traditional kettle corn from a tent. 

Pricing and forecast: 

We expect to sell popcorn at $5.00 per bag with a goal of hitting 100 sales per day on average. This will result in $40,000 in gross sales in year one assuming 80 vending days.

Our goal is to generate $500 in sales each day vending.

Management structure

For most startup businesses like food trucks or small kettle corn tents, you don’t need to spend much time fine tuning a management structure. If you plan to own / operate the business then the buck begins and ends with you.

As you grow the business, you can begin to evaluate different roles to bring in. One of the best first hires would be a part-time person that could sell popcorn at events on weekends. This would allow you to take time off, while generating sales at a proven location. Another option is to hire a bookkeeper part-time to help with tax filing.

Related Reading: Download My Food Business Model Canvas with Template

Product line and service

My first-draft menu.

Sales and marketing

Our primary way of generating sales and marketing the business will be serving at live events where families gather. The most important first step will be to identify vending spots that are profitable for our products.

General ideas include wineries, flea markets, farmer’s markets, and fundraising events where we can do revenue splits with the organizers. We also hope to vend at seasonal events like pumpkin patches and other seasonal celebrations. Here are the specific places we plan to test.

List of vending locations.

Here is a map where this vending spots are located. As you can see these opportunities are located nearby each other.

Map of vending locations.

While at live events, we also hope to establish a strong social media marketing presence. By attending a lot of live events we will have plenty of opportunities to take photos and videos in fun locations and share those online. Overtime we hope to build a local following that we can use to help share our location and cross promote the events we’re working. We will be focused on Instagram as our primary social network initially.

Funding request

We will require $40,000 in startup capital to open this business. These funds will cover buying the popcorn trailer, initial inventory of popcorn, equipment, and licenses.

• $20,000 personal savings
• $20,000 traditional bank loan

I hope to be able to pay off the loan and be debt free after 12 months of operation.

Financial projections

If you’re seeking financial backing from investors, you’ll want to provide 5 year financial projections at a minimum. But for a self-funded business, a shorter time frame like this is sufficient.

I still recommend making basic financial estimates even if you don’t plan to bring in investors. This will help you determine if the business is worth starting based on the current business plan.

This is where you can insert additional information about your business. Personally, I like to include copies of documents like permits, licenses, and details about what equipment and supplies I plan to buy. This creates a one-stop  location for finding out where to source popcorn kernels or bags of salt in case I forget. This is a free-form area of the business plan so don’t worry about the correct formatting here.

Identify Food Source of Ingredients

50 LB Bag of Popcorn – $19.49 + Shipping

https://www.webstaurantstore.com/reist-popcorn-hi-pop-50-lb-large-butterfly-popcorn-kernels/380POPBFLYMD.html

50 LB Bag of Carnival King Mushroom Popcorn – $20.49 + Shipping

https://www.webstaurantstore.com/carnival-king-50-lb-extra-large-mushroom-popcorn-kernels/382POPMSH50.html

50 lb Bag of Conagra $26.99 + Shipping

https://www.webstaurantstore.com/conagra-magic-mushroom-large-mushroom-popcorn-kernels-50-lb/380POPMAGIC.html

10 LB Bag of Popcorn Salt – 6.59 + Shipping.  

https://www.webstaurantstore.com/carnival-king-10-lb-popcorn-salt/382SALTPOP10.html

25 LB Bag of Sugar $30.99

http://www.nebraskapopcorn.com/bulk-bagged.html

This is the gold standard of popcorn kernels according to my mentor. I’ll be reaching out to this company to get current pricing for a 50 lb bag mushroom kernels and estimated shipping. My understanding is I’ll need to order by the pallet from this company to have popcorn shipped the farm in from Nebraska.

Popping Equipment

Salt or Seasoning Shakers 

10 oz Stainless Steel Shaker with Handle

(2) 22 oz Stainless Steel Dredge Salt Shakers no Handle

Caldo Linen Kitchen Apron – This is a much more expensive and or premium option for an apron. But I also really like the way it looks. I plan to spring for the extra bucks to order this apron for myself. After all if you look good, you feel good. I’m also telling myself this small touch will elevate the appearance of my brand.

12 Pack of White Aprons – I’ll need a few of these anyway as aprons will fade over time.  Might as well stock up at an affordable price.

Black Aprons 2 Pack – I’m on the fence right now and might purchase some black aprons. My thinking is these will be easier to keep clean. They can also be picked up in bulk for only a few dollars per unisex apron.

I plan to pair the apron with a basic color t-shirt underneath. This will serve as the uniform for employees operating the business (AKA: ME).

Food Storage Containers

You can’t have open bags of popcorn or sugar laying around your popcorn trailer. As a result, need to order commercial-grade food storage containers with lids to seal any opened product. We are looking at either 18 quart or 22 quart sizes. The 18 quart clear storage container should be able to store an entire 25 lb bag of sugar or popcorn kernels in it. I’m planning to buy four – six of these.

Rubbermaid Commercial Containers 

Cambro Food Storage Container

Propane Tanks

I plan to purchase two 40 lb propane tanks to pop the corn. This is twice the size of a regular 20 lb propane tank you pick up at a gas station for your BBQ grill. A 40 lb propane tank should be able to cook 350 pounds of popcorn. You can order an empty 40 lb propane tank just about anywhere including Walmart or Lowe’s according to their websites.

Portable Vending Concession Cart Sink

I will be operating this popcorn business in the great state of California. The health code requirements here to vend in public are higher here than in a lot of other states. As a result, I will be investing in this small mobile, 4 compartment sink. This includes a convenient hand washing station too. Installing this sink means I shouldn’t need to mess around with plumbing inside the unit since everything will be self contained.

http://www.allgreenmanufacturing.com/index.php?product=3

Fire Extinguisher 

I plan to contact the local health department to see what size and brand of a fire extinguisher they recommend. This is a piece of safety something I will be cutting corners on to save a couple bucks.

Protective Face Shield

I don’t want a wild piece of popcorn flying out of the kettle and hitting me in the eye. For safety purposes I will be buying at least two of these clear face shields: https://www.amazon.com/Sellstrom-S30120-Advantage-All-Purpose-Polycarbonate/dp/B074P6Y9GG/ref=lp_393327011_1_4?s=hi&ie=UTF8&qid=1582732366&sr=1-4

Download templates

Here are the templates you can use to help start your business in PDF or PowerPoint. You can also copy and paste this information into a Word Document for you to edit and make your own.

• Pitch-Deck-Example-Template – This is essentially a mini-business plan you can use to organize the most important parts of your business quickly.
• Pitch-Deck-Example-Template – View in PDF format.

If you’re serious about starting a popcorn business, be sure to sign up for our Food Business Startup Kit . This is a free subscription where we share interviews with proven food entrepreneurs and you get our business model canvas for free when you enroll.

Want to start your own food business?

Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.

If you liked this story, sign up for our newsletter that includes our food business startup kit and most popular interviews sent straight to your inbox.

Know someone interesting that should be interviewed on the website? Tell us about them here. 

About the Author: Brett Lindenberg

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Popcorn Business: Guide on Launching Your Popcorn Business

If you have a passion for popcorn and are interested in starting your own business, this guide is for you.

Launching a popcorn business requires a combination of planning, creativity, and hard work. In this guide, we will walk you through the essential steps to start your own popcorn business. We will cover everything from developing a business plan and choosing a location to sourcing ingredients and marketing your products.

We'll also provide tips and insights from industry experts, as well as share some success stories from other popcorn business owners. With this guide, you will gain the knowledge and tools you need to launch your own successful popcorn business. 

So let's get started and turn your popcorn dreams into a reality!

How to Start a Popcorn Business in 9 Steps: Popcorn Business Plan

In this guide, you’ll learn how to start a popcorn business, what you need to know before selling popcorn online, and how much it cost to open up a small popcorn business. We’ll also explore how to write the best popcorn business plan.

Let’s get started.

How Much Does it Cost to Start a Popcorn Business?

Typically, starting your popcorn business online costs a lot less than having a brick and mortar store or a popcorn cart. Here are some estimated figures:

For an online popcorn business - $4000 - $8000

For a popcorn cart business - $6000 - $12,000

For a brick and mortar popcorn shop - $30,000 - $50,000

How Much Can You Make From Selling Popcorn?

A bag of pre-made popcorn typically costs around $5. Costs for larger bags range from $7 to $12. We'll use a $6 average pricing for these estimates. After costs for materials and packaging, your profit margin should be substantial—roughly 70%.

You'll see how to calculate your profit margin in a bit.

Working from home and selling 200 bags a week in your first year or two may earn you $62,000 a year. If the 70% margin is accurate, this would result in a profit of around $44,000. Sales could increase to 1,000 bags per week as your brand becomes more well-known and you step up your marketing initiatives. 

At some point in your growth phase, you would need to lease a commercial space with additional equipment and recruit people, bringing your profit margin down to about 30%. With $312,000 in annual revenue, you'd still turn a healthy $93,600 profit.

How to Calculate Popcorn Profit Margin

So, how do you calculate your popcorn profit margin?

Popcorn Profit Margin =  

Price per bag of popcorn sold (USD$) X Number of bags sold - Cost of kernels (USD$)

What Do you Need to Open a Popcorn Business? Popcorn Business Checklist

From equipment and ingredients to legal requirements and wholesale marketing strategies, the process of selling popcorn can be overwhelming. In this section, we’ll discuss everything you need to know about opening a popcorn business and help you navigate the challenges with ease. 

7 Requirements You Need to Open a Popcorn Business

To start a popcorn business, you'll need a few key things: 

• a passion for popcorn
• a solid business plan
• a commercial popcorn machine
• storage containers, packaging materials
• the necessary licenses
• permits for your location
• The right team

How to Start a Popcorn Business in 9 Steps

Let’s explore how to start a popcorn business in nine steps.

• Conduct Market Research

Before starting your popcorn business, it is important to take a survey of your target niche market . Your findings will help you determine the type of popcorn your customers, how to price and charge your customers for each bag of popcorn, and who your competitors are.

• Write a Popcorn Business Plan

Your popcorn business plan serves as a roadmap for your business and is a valuable tool for securing funding and attracting investors. If you don’t have time to write a business plan yourself, you can download business plan templates online or even hire a business plan writer.

• Licenses and Permits

Starting a popcorn business may seem simple. However there are various licenses and permits that you need to obtain before you can start operating. This is to ensure that your business complies with the laws and regulations set by the government, and that your customers are provided with safe and hygienic products. 

• Choose a Unique Name and Register Your Business

Choosing a unique name for your popcorn business is important as it will help you stand out from the competition and create a strong brand identity. 

Examples of Unique Popcorn Business Names:

• Popping Good Popcorn
• Kernels of Joy
• The Popcorn Spot
• Gourmet Pops
• Crispy Treats
• Select Your Products

Selecting the right products for your popcorn business is an important step in ensuring its success. Here are some key factors to consider when choosing your products:

• Market Demand
• Quality Ingredients
• Food Safety
• Cost-Effectiveness
• Allergen Awareness
• Seasonal and Limited-Time Offers
• Purchase your Equipment

The right equipment will not only help you produce high-quality popcorn, but it will also make the production process more efficient and cost-effective. 

• Choose Your Business Location

If you plan to start your popcorn business from home, then all you need to do is create your business website, and register your business on eCommerce marketplaces online. This will drive traffic and sales.

If you are opening a popcorn business, it is important to ensure that you have a team of employees who are dedicated, skilled, and capable of providing excellent customer service.

• Promote and Monitor Business Performance

Finally, with every other part set up, it’s time to promote your business. Promoting and monitoring the performance of your popcorn business are two important steps to ensure its success. 

Popcorn Supplies Wholesale : Bulk Gourmet Popcorn Distributors

If you're looking for a bulk gourmet popcorn distributor, there are several options to consider. Let’s explore top wholesale restaurant supplies distributors, bulk gourmet popcorn distributors and tips for buying popcorn supplies wholesale.

Types of Wholesale Popcorn Supply

Here are some of the types of popcorn supplies wholesale that you can find on the market:

• Popcorn Kernels

Popcorn kernels are the foundation of any popcorn product, making them one of the most important popcorn supplies wholesale. These kernels come in different varieties, such as mushroom and butterfly, and can be bought in bulk to cater to commercial customers. Wholesale suppliers also provide different eCommerce packaging options, such as jars, cans, and bags.

• Popcorn Seasoning

Popcorn seasoning is used to add flavor to popcorn, making it more appealing to customers. Wholesale suppliers offer a range of seasoning options such as butter, cheese, caramel, and sweet flavors. These seasonings are packaged in different sizes, ranging from individual packets to large bulk containers.

• Popcorn Machines

Popcorn machines are essential for producing large amounts of popcorn quickly and efficiently. Wholesale popcorn machine suppliers offer a variety of machines, from small countertop models to large commercial units. These machines come with different features such as warming lights, built-in timers, and adjustable heat settings.

• Popcorn Bags and Boxes

Popcorn bags and boxes are necessary for packaging and serving popcorn to customers. Wholesale suppliers offer a range of options such as paper bags, plastic bags, and cardboard boxes in different sizes to cater to different needs. These bags and boxes can also be customized with logos and branding to promote businesses.

4 Benefits of Buying Popcorn Supplies Wholesale

The benefits of buying popcorn supplies wholesale are numerous. 

First, you save money on the cost of supplies, which can ultimately increase your popcorn profit margins. Second, you'll have a steady supply of popcorn, ensuring that you never run out during busy periods. Third, you'll have access to a wide range of popcorn products, from popcorn machines to gourmet popcorn kernels.

Why Choose a Bulk Gourmet Popcorn Distributor

Bulk gourmet popcorn distributors are one of the most reliable sources of popcorn supplies wholesale. These distributors specialize in providing high-quality, gourmet popcorn products at wholesale prices . 

Here are some other reasons why:

• Quality of Products
• Experience and Knowledge
• Availability of Bulk Orders
• Customization Options for Popcorn Supplies Wholesale

5 Popular Popcorn Supplies Wholesale Companies

Finding trustworthy restaurant food distributors is crucial. With so many options to choose from, it can be challenging to decide which popcorn supplier will meet your needs. 

To help you narrow down your choices, we've compiled a list of the most popular popcorn supplies wholesale companies.

• Weaver Popcorn Company

Weaver Popcorn Company has been in the popcorn business for over 90 years, and it is one of the most popular wholesale popcorn suppliers in the industry. They offer a wide variety of popcorn products, including kernels, oil, seasonings, and popcorn machines. Customers love their excellent customer service and reliable delivery.

• Popcornopolis

Popcornopolis is a gourmet popcorn company that specializes in delicious and unique flavors. They offer wholesale options for their products, making it easier for businesses to provide their customers with high-quality popcorn. Popcornopolis' customer service is top-notch, and they provide a quick turnaround time for orders.

• Gold Medal Products Co.

Gold Medal Products Co. is a well-known popcorn supplier that provides a wide range of products, including popcorn machines, kernels, and seasoning. They have a reputation for high-quality products and excellent customer service. Gold Medal Products Co. also offers training for their equipment and on-site support.

• Kernel Season's

Kernel Season's is a popular popcorn seasoning company that also offers wholesale options. They provide a variety of flavors, from sweet to savory, that are sure to appeal to every customer. Customers appreciate the convenience of their pre-measured seasoning packets.

• Concession Obsession

Concession Obsession provides a range of concession equipment and supplies, including popcorn machines and supplies. They offer competitive pricing and excellent customer service. Customers appreciate the quality of their products and fast shipping.

10 Popcorn Making Accessories: Gourmet Popcorn Business Equipment

From high-quality popcorn machines to essential tools for flavoring and packaging, we'll cover everything you need to know to make your gourmet popcorn stand out. 

Let’s explore the different types of popcorn machines, the features to consider when buying one, and recommended brands and models for those starting a gourmet popcorn business. 

Popcorn machines have been a popular addition to both homes and businesses for many years. If you are in the market for a new popcorn machine, there are a few things you should consider before making a purchase. 

Features to Consider

When buying a popcorn machine, it's essential to consider these features:

• Capacity is an important feature to consider, as it determines how much popcorn the machine can make at once. 
• Heat source is another essential factor, as it will impact the machine's performance and the quality of the popcorn. 
• Kettle size is also important, as it will determine how much popcorn can be made at once. 
• Other features to consider include the type of popcorn the machine can make, the ease of cleaning , and the overall design of the machine.
• Kettle Cleaners

Kettle cleaners are a must-have for anyone who owns a popcorn machine, whether you’re a professional or just love making popcorn at home. Popcorn machines are notorious for accumulating stubborn stains and residues inside the kettle, which can affect the quality and taste of your popcorn.

Using a kettle cleaner is the best way to keep your popcorn machine in good condition and ensure that your popcorn always tastes fresh and delicious. For those in the gourmet popcorn business, kettle cleaners are a vital accessory for maintaining a successful operation. 

• Popcorn Scoops

As a gourmet popcorn business owner, you know that every kernel counts. That's why portion control and hygiene are crucial aspects of your operations. One way to ensure that your popcorn is consistent in serving size and free from contaminants is by using proper scoops.

• Popcorn Bags

There are three main types of popcorn bags available: 

• Popcorn Boxes

Popcorn boxes can be a great alternative to bags, and they offer a more durable and visually appealing option for serving your popcorn.

There are several types of popcorn boxes to choose from, including cardboard, plastic, and metal.

• Cardboard boxes
• Plastic boxes
• Metal boxes
• Popcorn Tins

Popcorn tins come in different shapes and sizes, including round, square, and novelty shapes. 

• Round popcorn tins are the most common and come in various sizes, making them ideal for storing and packaging popcorn. 
• Square popcorn tins are less common but are still popular due to their unique shape. 
• Novelty popcorn tins come in a variety of shapes and designs, from Santa Claus to football helmets.
• Seasonings and Toppings

Seasonings and toppings are essential to any gourmet popcorn business, as they add flavor, texture, and visual appeal to your popcorn. Offering a variety of seasonings and toppings can boost sales by providing customers with options to personalize their popcorn experience.

• Savory: Savory seasonings and toppings include classic flavors such as butter, salt, and cheese, as well as more exotic options like chili powder, garlic, and truffle.
• Sweet: Sweet seasonings and toppings, on the other hand, include options such as caramel, chocolate, and cinnamon sugar.
• Mixed: Mixed seasonings and toppings are a combination of sweet and savory, such as kettle corn, which combines sweet and salty flavors. Other mixed options include ranch, buffalo, and garlic parmesan.
• Oil Dispensers

There are three main types of oil dispensers that are commonly used for popcorn machines: bottles, pumps, and sprayers.

• Kernel Measuring Cups

When it comes to making delicious popcorn, consistency is key. That's why using kernel measuring cups is so important for quality and cost control. 

There are a variety of types of kernel measuring cups available, including plastic, metal, and glass. 

• Plastic measuring cups are lightweight and affordable, making them a popular choice for home use. 
• Metal measuring cups are more durable and can handle heavy use, making them a great choice for commercial kitchens. 
• Glass measuring cups are easy to clean and offer a classic, timeless look that many people prefer.

Heat lamps are a popular choice for keeping food warm and fresh, and popcorn is no exception. The heat from the lamp helps to maintain the moisture in the popcorn, preventing it from becoming stale or soggy. 

There are two types of heat lamps: 

• Freestanding: Freestanding heat lamps are usually used in large popcorn businesses where a high volume of popcorn needs to be kept warm. These lamps are large and can hold several trays of popcorn at once.
• Countertop: Countertop heat lamps are smaller and more portable, making them ideal for home theaters or small popcorn businesses.

How to Promote Popcorn Business: Popcorn Marketing

Popcorn marketing is essential for the success of any popcorn business. Effective marketing strategies can help attract new customers, retain existing ones, and increase sales.

Here are some tips on how to promote your popcorn business:

• Understand Your Target Audience

To promote your popcorn business effectively, you need to use all of this information to create a marketing strategy that resonates with your target audience. By understanding your target audience and conducting a competitor analysis, you can create a marketing strategy that drives sales and grows your business.

• Building Your Online Presence

As a popcorn business owner, building your online presence is crucial to reaching a wider audience and increasing sales. Here are four key areas to focus on for effective online marketing:

• eCommerce Website Development
• Social Media Marketing
• eCommerce Content Marketing
• eCommerce Email Marketing
• Develop In-Store Marketing Strategies

Here are three effective in-store marketing strategies that businesses can use to promote their products and services.

• Product Display and Packaging
• In-Store Promotions and Events
• Customer Loyalty Programs
• Create Influencer Marketing Strategies

Here are three tips to create your influencer marketing strategy.

• Identifying Relevant Influencers
• Building Relationships with Influencers
• Collaborating on Campaigns
• Traditional Marketing Methods

When it comes to promoting a business, traditional marketing methods are still effective and essential. Here are some traditional marketing strategies you can try to promote your popcorn business:

• Print Advertising
• Choose the right publications
• Use eye-catching images
• Highlight your unique selling proposition
• Include a call-to-action
• Radio and TV Advertising
• Choose the right stations 
• Use catchy jingles
• Create a sense of urgency 
• Provide a clear call-to-action
• Direct Mail Marketing
• Build a mailing list
• Use eye-catching designs 
• Offer a special promotion
• Include a clear call-to-action
• Measuring Your Success

It's important to know how to measure the success of your marketing efforts. By setting marketing goals, tracking metrics, and analyzing results, you can make adjustments to your promotional strategy and improve your business's success. 

• Setting Marketing Goals
• Tracking Metrics
• Analyzing Results and Making Adjustments

Launching Your Popcorn Business

Starting a popcorn business can be a fun and creative process, with endless possibilities to engage and connect with customers. It is essential to have a solid marketing plan that aligns with the business goals and effectively communicates the USP. 

Creating a strong brand image and focusing on customer satisfaction can help build a loyal customer base. Use the right wholesale popcorn distributor to stock up on supplies, and buy the best popcorn equipment.

We earn commissions if you shop through the links below.  Read more

Popcorn Business

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How to Start a Popcorn Business

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on April 20, 2022 Updated on March 13, 2024

Investment range

$3,300 - $7,350

Revenue potential

$62,000 - $312,000 p.a.

Time to build

0 – 3 months

Profit potential

$44,000 - $93,600 p.a.

Industry trend

Did you know that Americans eat 15 billion quarts of popcorn a year? Popcorn is also popular around the globe, and as bold flavors like chocolate, jalapeno and peanut butter gain ground, the industry is set to nearly double by 2031. You could get in on this action by starting your own popcorn business, which could be home-based, a cart, or a gourmet shop. Whichever you choose, you can spread joyful deliciousness while making a good living. 

But before you start popping away, you would be wise to familiarize yourself with the entrepreneurial process. Luckily, this step-by-step guide lays out everything you need to know to launch a successful popcorn business. 

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a popcorn business has pros and cons to consider before deciding if it’s right for you.

• Hot Market – Demand is high for popcorn as a healthy, tasty treat
• Good Money – Profit margins for popcorn are high
• Flexibility – Run an online popcorn business from home
• Saturated Market – Compete with a large number of popcorn businesses
• Cottage Food Laws – Regulations may apply to making popcorn for sale at home

Popcorn industry trends

Industry size and growth.

• Industry size and past growth – The global popcorn industry was worth just under $10 billion in 2020.(( https://www.alliedmarketresearch.com/popcorn-market )) The US popcorn industry has expanded 2.5% annually the last five years.(( https://www.ibisworld.com/industry-statistics/market-size/popcorn-production-united-states/ ))
• Growth forecast – The global popcorn industry is projected to nearly double by 2031 to reach $18.8 billion.
• Number of businesses – In 2021, 247 popcorn production businesses were operating in the US.(( https://www.ibisworld.com/united-states/market-research-reports/popcorn-production-industry/ ))
• Number of people employed – In 2021, the US popcorn production industry employed 3,948 people. 

Trends and challenges

Trends in the popcorn industry include:

• Franchises like Doc Popcorn are expanding rapidly, offering bold flavors like apple crisp and dill pickle. Opening a franchise store could be an option, though an online business requires much less investment. 
• Gluten-free and non-GMO popcorn is growing in demand. Those products are also innovating and creating unique flavors.

Challenges in the popcorn industry include:

• Supply chain issues are creating challenges in the timely delivery of popcorn to international customers. 
• Rising prices are eating into the profit margins of popcorn businesses, causing them to raise their prices.

Consumer spending

• Average consumer spend – The average American eats 47 quarts of popcorn each year.(( https://www.census.gov/newsroom/stories/popcorn-day.html ))
• Potential customer base – Nearly 80% of Americans eat popcorn each year.(( https://www.statista.com/statistics/277153/us-households-consumption-of-popcorn-products/ ))

How much does it cost to start a popcorn business?

Startup costs for a popcorn business range from $3,300 to $7,300 if you’re starting an online popcorn business from home. Costs include a commercial popcorn machine, packaging materials, and ingredients.

If you start a popcorn cart, you can add $2,500 to $5,000 to those totals. A popcorn shop will cost at least $20,000 more. 

You’ll need a handful of items to successfully launch your popcorn business, including: 

• Popcorn machine
• Popcorn kernels
• Oils and salts
• Bags and labels
• Toppings and seasonings 

How much can you earn from a popcorn business?

The average price of a bag of prepared popcorn is about $5. Larger bags can cost $7 to $12. These calculations will assume an average price of $6. Your profit margin after ingredients and packaging should be high, around 70%. 

In your first year or two, you could work from home and sell 200 bags per week, bringing in $62,000 in annual revenue. This would mean nearly $44,000 in profit, assuming that 70% margin. As your brand gains recognition and you ramp up your marketing efforts, sales could climb to 1000 bags a week. At this stage, you’d rent a commercial space with more equipment and hire staff, reducing your profit margin to around 30%. With annual revenue of $312,000, you’d still make a strong profit of $93,600.

What barriers to entry are there?

There are a few barriers to entry for a popcorn business. Your biggest challenges will be:

• Funding the startup costs if you purchase a cart or open a shop
• Having adequate space in your home if you start an online business

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Step 2: hone your idea.

Now that you know what’s involved in starting a popcorn business, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research popcorn businesses in your area and online to examine their products, price points, and what sells best. You’re looking for a market gap to fill. For instance, maybe the market is missing a gourmet kettle corn business, or a gourmet popcorn shop or cart. 

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as gluten-free popcorn or savory popcorn.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products or services

You’ll just need to come up with a list of popcorn recipes you want to make. In addition to bags of popcorn, you could sell popcorn in decorative tins for higher prices. 

How much should you charge for popcorn?

Prices for bags of popcorn range from $5 to $12 based on the size of the bag. After the costs of ingredients and packaging, you should aim for a profit margin of about 70%. 

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market is nearly 80% of the US population plus the global community if you want to sell internationally, so you should spread out your marketing to include sites like TikTok, Instagram, and Facebook. You could also try to get local markets to put your popcorn on their shelves. You can find market owners on LinkedIn or call them directly. You can find them on Google or Yelp. 

Where? Choose your business premises

In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent a popcorn making facility or a shop space. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Popcorn Business Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “popcorn” or “gourmet popcorn”, boosts SEO
• Name should allow for expansion, for ex: “Pop-N-Goodness” over “Vegan Popcorn Haven.”
• Avoid location-based names that might hinder future expansion
• Use online tools like the Step by Step Business Name Generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Popcorn Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

• Executive Summary: A brief overview of your popcorn business, highlighting key points and objectives.
• Business Overview: Detailed information about the popcorn business, including its mission, vision, and business model.
• Product and Services: Clearly define the types of popcorn products and services your business offers, emphasizing uniqueness or specialization.
• Market Analysis: Research and analysis of the popcorn market, identifying target demographics, trends, and potential opportunities.
• Competitive Analysis: Evaluation of competitors in the popcorn industry, highlighting strengths, weaknesses, and your business’s competitive advantages.
• Sales and Marketing: Strategies for promoting and selling your popcorn products, including pricing, distribution, and promotional activities.
• Management Team: Introduce key members of the management team, emphasizing their relevant skills and experience.
• Operations Plan: Details on how the popcorn business will operate, covering production, supply chain, and logistics.
• Financial Plan: Financial projections, including revenue forecasts, expenses, and a break-even analysis for the popcorn business.
• Appendix: Supplementary materials, such as detailed market research data, additional financial information, or any supporting documents relevant to the business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to popcorn businesses. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your popcorn business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a popcorn business. You might also try crowdfunding if you have an innovative concept. 

Step 8: Apply for Popcorn Business Licenses and Permits

Starting a popcorn business requires obtaining a number of licenses and permits from local, state, and federal governments. For starters, you should check the cottage food laws of your state to see what’s required for a popcorn business. Some states require that you attend a food safety class and pass health inspections. 

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your popcorn business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business.

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as LS Retail , Vend , or Retail Pro , to manage purchasing, inventory, and invoicing.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Launching a popcorn business is an exciting venture, and to ensure its success, you need effective marketing strategies that go beyond just having a website and networking. Here are practical tips to elevate your popcorn business.

• Engage in Local Partnerships: Partner with local businesses, such as movie theaters, cafes, or event venues, to offer your popcorn as a tasty snack option. Collaborations can expand your customer base and boost sales.
• Mobile Popcorn Stand: Set up a mobile popcorn stand at popular local events, farmers’ markets, or community gatherings. This not only increases visibility but also provides direct interaction with potential customers.
• Unique Flavors and Bundles: Differentiate your brand by offering unique and exciting popcorn flavors. Create special bundles or themed packages for holidays, events, or seasons to attract customers looking for a distinctive treat.
• Social Media Challenges and Giveaways: Leverage social media platforms to run engaging challenges or giveaways. Encourage customers to share their popcorn experiences, tag friends, or create user-generated content, fostering a sense of community around your brand.
• Pop-Up Sampling Events: Organize pop-up events at high-traffic locations to offer free samples of your popcorn. This allows potential customers to taste your product, helping to build brand awareness and generate word-of-mouth marketing.
• Loyalty Programs: Implement a loyalty program to reward repeat customers. Offer discounts, freebies, or exclusive access to new flavors to incentivize customers to keep coming back.
• Collaborate with Influencers: Identify local influencers or food bloggers with a significant following and collaborate with them to review or promote your popcorn. Authentic endorsements can have a powerful impact on reaching new audiences.
• Corporate Gifting Packages: Create customized popcorn gift packages suitable for corporate gifting. Target businesses looking for unique, affordable, and tasty gifts for clients, employees, or events.
• Seasonal Promotions: Capitalize on seasonal trends and holidays by launching themed promotions. Create limited-edition flavors, packaging, or discounts to align with the festivities and capture the attention of holiday shoppers.
• Community Sponsorships: Sponsor local sports teams, school events, or community fundraisers. This not only supports the community but also puts your brand in front of potential customers attending or participating in these activities.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your popcorn business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your popcorn business could be: 

• The wildest popcorn flavors you’ve ever tasted
• Gluten-free, non-GMO gourmet popcorn – you won’t believe the taste!
• Holiday tins of the tastiest gourmet popcorn, the perfect gift! 

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a popcorn business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in popcorn for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in popcorn. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business. 

Step 12: Build Your Team

If you’re starting out small from a home kitchen, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a popcorn business include:

• Popcorn Makers – assist with making popcorn
• Popcorn Packagers – package popcorn for sale and shipping
• General Manager – ordering, accounting
• Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Popcorn Business – Start Making Money!

Popcorn is a fabulous treat that’s still growing in popularity, with the industry poised to nearly double in the coming years. You can get in on that booming market by starting your own popcorn business, getting creative with some bold and interesting flavors and spreading delicious joy — all while making great money. 

You’re off to a great start, having learned the business launch process, so it’s time to turn on that popper and start building your popcorn empire! 

• Popcorn Business FAQs

Yes, profit margins for an online popcorn business are high. The key is to create unique flavors that will stand out in a competitive market.

Prices for bags of prepared popcorn range from $5 to $12, depending on the size of the bag. You can also sell larger tins for more.

Popcorn stands can be profitable, but success depends on factors like location, competition, pricing, product quality, and customer demand. Strategic placement in high-traffic areas, offering a variety of flavors and toppings, and providing exceptional customer service can contribute to profitability.

To differentiate your popcorn business from competitors, consider unique flavors or combinations that aren’t commonly available. Experiment with gourmet or exotic flavors, and offer customizable options for customers. 

Establishing your popcorn stand in a high-traffic location can attract walk-in customers. Additionally, consider partnering with local businesses, such as movie theaters, event venues, sports arenas, or gourmet shops, to sell your products. 

Consider using eye-catching packaging with attractive designs that reflect your brand. Use quality materials that keep the popcorn fresh and crispy. Include clear labels with enticing descriptions of flavors and ingredients. 

Classic flavors like buttered popcorn, caramel, and cheddar cheese are generally well-liked. Other popular flavors include kettle corn, chocolate drizzle, spicy flavors like jalapeño, and sweet varieties like cinnamon sugar or toffee. 

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Popcorn Business Name
• Create a Popcorn Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Popcorn Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Popcorn Business - Start Making Money!

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How to Start a Gourmet Popcorn Shop

People in the United States eat a lot of popcorn — 15 billion quarts of popped kernels annually. Gourmet popcorn shop businesses make popcorn in many different flavors, ranging from common flavors (e.g. chocolate, caramel, cheddar, etc.) to obscure ones (e.g. Oreo, Buffalo wing, etc.). These flavored popcorns are sold for immediate enjoyment and as packages that customers can gift to others.

You may also be interested in additional unique business ideas .

Learn how to start your own Gourmet Popcorn Shop and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a gourmet popcorn shop by following these 10 steps:

• Plan your Gourmet Popcorn Shop
• Form your Gourmet Popcorn Shop into a Legal Entity
• Register your Gourmet Popcorn Shop for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Gourmet Popcorn Shop
• Get the Necessary Permits & Licenses for your Gourmet Popcorn Shop
• Get Gourmet Popcorn Shop Insurance
• Define your Gourmet Popcorn Shop Brand
• Create your Gourmet Popcorn Shop Website
• Set up your Business Phone System

We have put together this simple guide to starting your gourmet popcorn shop. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Gourmet Popcorn Shop Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your gourmet popcorn shop?

Business name generator, what are the costs involved in opening a gourmet popcorn shop.

The startup costs involved in a gourmet popcorn shop business are significant yet manageable. Opening a franchise with Doc Popcorn costs between $39,000 and $355,050. Shirley’s Gourmet Popcorn Company’s franchises cost between $158,500 and $339,000.

By far, the biggest variable in the cost of opening a gourmet popcorn business is what type of location the business will use. Opening a business that sells popcorn from a mobile cart costs much less than opening one that has a physical storefront.

In addition to build-out and lease costs, other startup expenses include the cost of:

• Equipment (e.g. a popcorn popper)
• Ingredients (e.g. cooking oil, popcorn kernels, flavorings, etc.)
• Packaging supplies (e.g. bags, tins, etc.)

Business owners who are working on a tight budget might want to begin by getting a license to prepare commercial food in their home kitchen. Popcorn can then be made at home, and sold at a farmer’s market or festivals. This reduces how much must be invested in a startup location to the price of a folding table and a booth.

What are the ongoing expenses for a gourmet popcorn shop?

The ongoing expenses for a gourmet popcorn shop business include rent, utilities, and the cost of ingredients and supplies. Prices for popcorn kernels generally range from $20 to $40 per 50 pounds . Other ingredient and supply costs are minimal.

Who is the target market?

A gourmet popcorn shop business’ ideal customer is someone who likes fun-flavored popcorn and has some discretionary income. Such a person will be interested in buying gourmet popcorn, and they’ll have enough money to afford the treat.

How does a gourmet popcorn shop make money?

A gourmet popcorn shop business makes money by selling packages of popcorn to customers. Popcorn may be sold in bags or tins, often depending on whether it’s meant for immediate consumption or to be given as a gift. Some gourmet popcorn shops, such as Caja Popcorn in Atlanta, Georgia, offer subscription options.

Gourmet popcorn can sell for tens of dollars per pound. For example, Caja Popcorn sells 1-gallon tins of popcorn for $23.95, 2-gallon tins for $43.95 and 3.5-gallon tins for $69.95. Similarly, Garrett Popcorn Shops has some 1-gallon tins priced at $34.00 and 6-gallon tins that cost over $100.

How much profit can a gourmet popcorn shop make?

Some gourmet popcorn businesses are extremely profitable. The Bastians have grown Angie’s BOOMCHICKAPOP into a $50-million business.

How can you make your business more profitable?

Gourmet popcorn shop businesses can increase profits by offering limited-edition tins that have special designs. Unique tins that feature city skylines, famous artwork, holiday scenes, local landmarks or other designs make great gifts, and people will often pay more for the tins.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your gourmet popcorn shop is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a gourmet popcorn shop. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

A gourmet popcorn shop is generally run out of a storefront. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a gourmet popcorn shop.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a location :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your gourmet popcorn shop will be in compliance and able to obtain a CO.

Food Regulations

When selling food, you will need licensing from a local health department; all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspections .

There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business .

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Gourmet Popcorn Shop needs and how much it will cost you by reading our guide Business Insurance for Gourmet Popcorn Shop.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a gourmet popcorn shop

Providing free samples to prospective customers is one of the best ways to market a gourmet popcorn shop business. The Bastians gave away 120 bags of popcorn to players and coaches when they began selling their popcorn outside the Minnesota Vikings’ training camp. The move led to players inquiring about the popcorn -- and marketers inviting the Bastians to make Angie’s BOOMCHICKAPOP the official popcorn of the Minnesota Vikings.

How to keep customers coming back

A gourmet popcorn shop business can set itself apart from other businesses in the industry by offering truly unique and locally themed flavors. For example, buffalo wing popcorn might be appropriate for a gourmet popcorn business in Buffalo, New York to sell.  

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Anyone who is passionate about popcorn and creative in the kitchen might enjoy running a gourmet popcorn shop business. While making popcorn is a fairly straightforward process, coming up with delicious and original flavors requires creativity.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a gourmet popcorn shop?

A gourmet popcorn shop business owner spends much of their time making and selling popcorn. When not actively engaged in these activities, business owners may order more ingredients and supplies, clean their facility, and look for new outlets to sell their popcorn in.

What are some skills and experiences that will help you build a successful gourmet popcorn shop?

In order to run a gourmet popcorn shop business, business owners must know how to make gourmet popcorn and how to run a business in this industry.

Several businesses in the industry offer help on how to make gourmet popcorn. For example, Popcorn Papa offers consulting services, and Badger Popcorn & Concessions Supply Co. has a training center. Businesses that offer gourmet popcorn franchises usually also provide training materials and resources.

Business owners who don’t want to pay an outside company for training or a franchise might be able to learn what they need to know by reading books on making gourmet popcorn or working in a gourmet popcorn business for a season. Popcorn: The Ultimate Recipe Guide is one book that has helpful recipes which could get a business owner started.

There are also several books on the business side of running a gourmet popcorn shop. Popcoins and Gourmet Popcorn Business are two titles on the subject.

What is the growth potential for a gourmet popcorn shop?

A gourmet popcorn shop business may be a small, one- or two-person operation, or it can grow to be a regional or national business. Gourmet popcorn businesses that grow may do so by either opening new locations or selling through retail outlets. Garrett Popcorn Shops , which has shops in seven U.S. cities and international locations, is an example of a business that’s grown by opening additional locations. Angie’s BOOMCHICKAPOP , which is owned by Angie and Dan Bastian, follows the other model, selling through grocery stores, sporting venues, Costco, and Target.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a gourmet popcorn shop?

Business owners should carefully select the equipment they’ll use to make popcorn, for this will determine how much time must be devoted to preparing popcorn. According to insiders , a good popcorn machine will be easy to maintain, produce few unpopped kernels and be easy to clean.

How and when to build a team

Many gourmet popcorn shop businesses start out as one- or two-person operations. Business owners often add employees as their business grows and is able to support additional employees. When business owners decide to hire people, they often hire packaging personnel and delivery drivers first.

Useful Links

Industry opportunities.

• Doc Popcorn Franchise opportunity
• Shirley’s Gourmet Popcorn Franchise opportunity
• Original Popcorn House Franchise opportunity

Real World Examples

• Chain business
• Atlanta business
• NYC business

Further Reading

• Profile on a successful business
• Discover more Unique Business Ideas

Have a Question? Leave a Comment!

Home » Food

How to Start a Gourmet Popcorn Business [Business Plan]

A gourmet popcorn business sells different flavors of popcorn, including microwaveable, ready-to-eat, and other consumer packages of unpopped popcorn. The Global Popcorn Market was valued at $9,060 million in 2016 and is projected to reach $15,098 million by 2023, registering a CAGR of 7.6 percent from 2017 to 2023. Please note that the United States Popcorn market is witnessing a CAGR of 5. 56 percent during the forecast period (2022-2026).

Steps on How to Start a Gourmet Popcorn Business

Conduct market research.

If you are considering starting a gourmet popcorn business, you would need reliable market research to be able to maximize profits from the business. The first step in the market research process for your gourmet popcorn business should be to develop market-based research questions in line with your overall business goal and objective.

In this regard, you should source for information that will help you maximize your business, give you reliable data, and of course a hint of what your potential market will be looking out for from a gourmet popcorn business and also help you operate your gourmet popcorn business with less stress.

a. Who is the Target Market for Gourmet Popcorn Business?

• Event Planners
• Workers in construction sites
• Campground patrons and staff members
• Everyone who resides in the location where you intend to sell your popcorn.

b. Is Gourmet Popcorn Business a Profitable Business?

Yes, the gourmet popcorn business is quite profitable. A large percentage of the popcorn consumed all around the world is produced in the United States. Americans Eat About 13 billion quarts of popcorn a year.

c. Are There Existing Niches in the Industry?

Yes, there are existing niches when it comes to the gourmet popcorn business, and here are some of them;

• Brick and mortar gourmet popcorn shop (sit-down gourmet popcorn shop)
• Drive through gourmet popcorn shop
• Kiosk gourmet popcorn shop
• Mobile gourmet popcorn shop (gourmet popcorn carts or gourmet popcorn trucks).

d. Who are the Major Competitors?

• Garrett Popcorn Shops®
• Magnolia Popcorn Co.
• Cornucopia Popcorn
• The Popcorn Shop: Chagrin Falls, OH
• Lisa’s Passion for Popcorn: Kaysville, UT
• Great American Popcorn Company: Cedar Rapids, IA
• Cornology: San Francisco, CA
• Shirley’s Gourmet Popcorn
• On & Poppin’
• Original Popcorn House
• Tastebuds Popcorn
• Doc Popcorn
• Planet Popolicious
• Carroll’s Corn Gourmet Popcorn
• Faris Gourmet Popcorn
• 4700BC Popcorn
• The Popcorn Factory
• Gaylen’s Gourmet Popcorn.

e. Are There County or State Regulations or Zoning Laws for Gourmet Popcorn Business?

Yes, there are county and state regulations and zoning laws for gourmet popcorn shops in the United States. Please note that the Food and Drug Administration (FDA) sets the federal Food Code. However, the FDA doesn’t oversee individual gourmet popcorn shops. Instead, the various states use the Food Code as the basis for their food codes. They may adopt its rules, interpret them differently or set their own rules.

Please note that in the United States, you are required to follow your own state’s food service code. Visit the FDA website for a list of food service codes by state. Use this to find the state authority handling restaurants and bars and view the laws that apply in your state.

f. Is There a Franchise for Gourmet Popcorn shop Business?

Yes, there are franchise opportunities for gourmet popcorn shops. Here are some of them;

g. What Do You Need to Start a Gourmet Popcorn Shop Business?

• A Feasibility Report
• Business and Marketing Plans
• Business Licenses and Permits
• A Good Shop facility
• EIN (Employer Identification Number)/Federal Tax ID Number.
• A Corporate Bank Account
• Startup Capital

Memorable Gourmet Popcorn Business Names

• Caramel Pot© Gourmet Popcorn Shop, Inc.
• Denzel Kingston® Gourmet Popcorn Shop, LLC
• Glover Sean© Gourmet Popcorn Shop, Inc.
• Yeti Genius® Gourmet Popcorn Shop, Inc.
• Teddy Ben™ Gourmet Popcorn Shop, Inc.
• The Horizon™ Gourmet Popcorn Shop, LLC.
• Brown Corn© Gourmet Popcorn Shop, LLC
• Corn Delight® Gourmet Popcorn Shop, Inc.
• Green Label© Gourmet Popcorn Shop, Inc.
• Tandy Treats© Gourmet Popcorn Shop, Inc.
• Regan Molly® Gourmet Popcorn Shop, LLC
• Ryan Townsend® Gourmet Popcorn Shop, LLC
• Anabel Williams™ Gourmet Popcorn Shop, LLC
• Pop Gang© Gourmet Popcorn Shop, Inc.
• Venus Cape® Gourmet Popcorn Shop, Inc.
• Pamela Signature™ Gourmet Popcorn Shop, Inc.
• Glen Humphery™ Gourmet Popcorn Shop, Inc.
• Dallas County© Gourmet Popcorn Shop, Inc.
• Pop House® Gourmet Popcorn Shop, LLC
• Shavonne Stanley™ Gourmet Popcorn Shop, Inc.

Register Your Business

A. what type of business structure is best for gourmet popcorn shop.

When it comes to starting a gourmet popcorn business, you have several options when it comes to the business structure, but the one that most players consider is an LLC. It is common to consider an LLC because providers want to protect themselves from lawsuits. Please note that an LLC will need an EIN if it has employees or if it will be required to file any of the excise tax forms listed below.

b. Steps to Form an LLC

• Choose a Name for Your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.

c. What Type of License is Needed to Open a Gourmet Popcorn Shop Business?

• General Business License
• Health and Safety Permit
• Food and Drinks Handlers’ License
• Zonal Permits
• Signage Permit
• Operational State Facility Inspections
• A music license if you want to play live, recorded, or streaming music in your shop
• A dumpster placement permit that specifies where you can put your trash dumpster outside your shop

d. What Type of Certification is Needed to Open a Gourmet Popcorn Shop Business?

You don’t need any certifications to open a gourmet popcorn shop business.

e. What Documents are Needed to Open a Gourmet Popcorn Shop Business?

• Business and liability insurance
• Federal Tax Payer’s ID
• State Permit and Building Approval
• Certificate of Incorporation
• Business License
• Business Plan
• Employment Agreement (offer letters)
• Operating Agreement for LLCs
• Insurance Policy
• Online Terms of Use
• Online Privacy Policy Document
• Contract Document
• Company Bylaws
• Memorandum of Understanding (MoU)

f. Do You Need a Trademark, Copyright, or Patent?

If you are considering opening your own gourmet popcorn shop business, usually you may not have any need to file for intellectual property protection or trademark. This is so because the nature of the business makes it possible for you to successfully run it without having any cause to challenge anybody in court for illegally making use of your company’s intellectual properties.

Cost Analysis and Budgeting

A. how much does it cost to start a gourmet popcorn shop business.

The cost required to open a gourmet popcorn shop business will vary significantly. A sit-down gourmet popcorn shop costs between $100,000 and $350,000 to set up. A large drive-through shop can cost between $80,000 and $200,000.

A small kiosk gourmet popcorn shop may cost between $5,000 and $50,000. A franchised sit-down gourmet popcorn shop can cost up to $350,000. For example, opening a franchise with Doc Popcorn costs between $39,000 and $355,050. Shirley’s Gourmet Popcorn Company’s franchises cost between $158,500 and $339,000.

b. What are the Cost Involved in Starting a Gourmet Popcorn Shop

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $1,300.
• Marketing, Branding and Promotions – $1,000.
• Business Consultant Fee – $2,500.
• Insurance – $1,400.
• Rent/Lease – $75,000.
• Other start-up expenses like stationery ($500), and phone and utility deposits ($1,800).
• Operational Cost (salaries of employees, payments of bills et al) – $30,000
• Start-up Inventory – $15,000
• Store Equipment (cash register, security, ventilation, signage) – $1,750
• Carts – $20,000
• Website: $600
• Opening party: $3,000
• Miscellaneous: $2,000

c. What Factors Determine the Cost of Opening a Gourmet Popcorn Shop Business?

• The size of the gourmet popcorn shop
• The choice of location
• The required licenses and permits
• The type of facility
• The type of related products retailed in the shop
• The cost for branding, promotion, and marketing of the gourmet popcorn shop business
• The cost for furnishing and equipping the facility
• The cost of acquiring insurance
• The cost for registering the business
• Sourcing of your supplies and ongoing expenses
• Cost of recruiting and training your staff
• The cost for the purchase and customizing of uniforms
• The cost of the grand opening of the gourmet popcorn business

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

It is not compulsory to build a new facility for your gourmet popcorn shop business, but, if you have the required finance, it will pay you to build your facility. The truth is that building or reconstructing a facility will allow you to come up with a facility that will perfectly fit into your overall business goals and vision.

e. What are the Ongoing Expenses of a Gourmet Popcorn Business?

• Supplies (inventory expenses)
• Utility bills (internet subscriptions, phone bills, signage and software renewal fees et al)
• Salaries of employees

f. What is the Average Salary of your Staff?

• Shop Manager (Owner) – $45,000 Per Year
• Accountant – $30,630,000 Per Year
• Gourmet Popcorn Makers and Servers – $27,100 Per Year
• Cleaners – $25,000 Per Year
• Security Guard -$24,000 Per Year

g. How Do You Get Funding to Start a Gourmet Popcorn Business

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Source for soft loans from your family members and friends.

Write a Business Plan

A. executive summary.

Caramel Pot© Gourmet Popcorn Shop, Inc. is a neighborhood gourmet popcorn shop business that will be located in a fast-growing community in Chagrin Falls, OH. We have been able to secure a two-year lease agreement for a vacant shop within the city’s largest shopping mall.

We are fortunate to secure a facility with an option of renewal for 5 years at a rate that is favorable to us. Caramel Pot© Gourmet Popcorn Shop, Inc. is designed to meet both the health and safety standard as recommended by the local authority.

b. Products and Service

• Different flavors of gourmet popcorn
• Beverages and bottled water.

c. Mission Statement

Our mission is to establish a standard gourmet popcorn brand that in our capacity will favorably compete with leaders in the industry. We want to build a business that will be listed amongst the top 20 gourmet popcorn brands in the United States of America.

Vision Statement

Our vision is to build a popcorn business with franchises all across the United States of America and Canada.

d. Goals and Objectives

The goals and objectives of a gourmet popcorn shop business are to produce different flavors of gourmet popcorns for consumers and in some cases retailers.

e. Organizational Structure

• Shop Manager (Owner)
• Gourmet Popcorn Maker and Server
• Security Guard

Marketing Plan

A. swot analysis.

• Ideal location for a gourmet popcorn shop business
• Highly experienced employees and management
• Access to finance from business partners
• Access to ingredients and supplies
• A reliable, clean, healthy, and efficient method of preparing gourmet popcorn.
• Financial constraints may restrict the publicity and branding of the business
• Our new business will be competing with well-established gourmet popcorn shops and franchises in the city.
• Inability to retain our highly experienced and qualified employees longer than we want during the teething stage of the business.

Opportunities:

• A rise in the number of popcorn lovers within our market space
• Online market, new services, new technology, and of course the opening of new markets.
• The arrival of a new gourmet popcorn shop within our market space
• Steady wage expenses and increasing prices of gas amid the low demand during the pandemic will reduce industry profitability.
• Economic uncertainty
• Liability problems
• The U.S. Food and Drug Administration (FDA) could change its regulatory status and decide to enforce strict regulations that can strangulate new businesses like ours.

b. How Do Gourmet Popcorn Shops Make Money?

Gourmet popcorn shops make money by selling the following products;

• Beverages and bottled water

c. Payment Options

• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

d. Sales & Advertising Strategies

• Introduce your gourmet popcorn shop business by sending introductory letters alongside your brochure to schools, event, and party planners, households, and other key stakeholders throughout the city where your gourmet popcorn shop business is located.
• Advertise on the internet on blogs and forums, and also on social media like Twitter, Facebook, LinkedIn to get your message across
• Create a basic website for your business to give your business an online presence
• Directly market your products.
• Join local gourmet popcorn shop associations for industry trends and tips
• Provide discount days for your customers
• Advertise our business in community-based newspapers, local TV and radio stations
• List your business on yellow pages ads (local directories)
• Encourage the use of word-of-mouth marketing (referrals)

Financial Projection

A. how much should you charge for your product/service.

On average, regular popcorn can be sold at $2.25/serving and caramel corn can be sold at $3.75/serving.

b. How Much Profit Do Gourmet Popcorn Shop Owners Make a Year?

It depends, but the available report shows that on average, within the industry, a small to medium-sized gourmet popcorn shop can earn anywhere from $80,000 to $150,000 in a year in personal income for the shop owner.

c. What Factors Determine the Amount of Profit to Be Made?

• The capacity of the gourmet popcorn shop
• The types of related products retailed in the shop
• The location of the gourmet popcorn shop is covering
• The management style of the gourmet popcorn shop
• The business approach of the gourmet popcorn shop
• The advertising and marketing strategies adopted by the gourmet popcorn shop.
• The number of years the gourmet popcorn shop is in business

d. What is the Profit Margin of a Gourmet Popcorn Shop?

Gourmet popcorn has a higher profit margin than regular popcorn because of the perceived value. Regular popcorn can be sold at $2.25/serving with a profit of $1.89, while caramel corn can be sold at $3.75/serving with a profit of $3.03. Please note that popcorn shops can boast profit margins of 80 to 90 percent.

e. What is the Sales Forecast?

Below is the sales forecast for a gourmet popcorn shop. It is based on the location of the business and other factors as it relates to such startups in the United States;

• First Fiscal Year: $240,000
• Second Fiscal Year:  $400,000
• Third Fiscal Year: $600,000

Set Up your Shop

A. how do you choose a perfect location for gourmet popcorn shop.

• The demography of the location especially as it relates to people that eat gourmet popcorn regularly
• The demand for gourmet popcorn in the location
• The purchasing power of residents of the location
• Accessibility of the location
• The number of gourmet popcorn shops, and retail outlets that sells gourmet popcorn in the location
• The local laws and regulations in the community/state
• Traffic, parking and security et al

b. What State and City are Best to Open a Gourmet Popcorn Shop?

• Chagrin Falls, Ohio
• Kaysville, Utah
• Cedar Rapids, Iowa
• Las Vegas, Nevada
• Los Angeles, California
• San Antonio, Texas
• Miami, Florida
• Houston, Texas
• New York City, New York
• Oklahoma City, Oklahoma

c. What Equipment is Needed to Operate a Gourmet Popcorn Shop?

You will need gourmet popcorn making machines (e.g., a popcorn popper), storage hardware (bins, utensil rack, shelves, food case), counter area equipment, computers and receipt issuing machines, a sound system (for playing music), and Point of Sales Machines (POS Machines).

Hire Employees

When it comes to hiring employees for a standard gourmet popcorn shop, you should make plans to hire a competent shop manager (you can occupy this position), account clerk, gourmet popcorn makers, servers, cleaners, and security guard.

Launch the Business Proper

In recent times, no gourmet popcorn shop opens its door for business without first organizing an opening party to officially launch the business. You can choose to do a soft opening if you are operating on a low budget or you can go for a grand opening party. The bottom line is that with a proper launching of the gourmet popcorn shop, you will officially inform people in your city that your gourmet popcorn shop is open for business.

a. What Makes a Gourmet Popcorn Shop Business Successful?

• Choose a good location and shop facility to launch the business
• Make sure your shop is stocked with different flavors of gourmet popcorn (give your customers options)
• Be deliberate with your marketing sales approach
• Encourage the use of word of mouth to promote your gourmet popcorn shop business
• Leverage on all available online and offline platforms to promote your gourmet popcorn shop business

b. What Happens During a Typical Day at a Gourmet Popcorn Shop?

• The shop is open for the day’s work
• Supplies and ingredients are ordered
• The serving areas, chairs, and tables are properly arranged
• Walk-in customers are attended to
• Deliveries of orders are made
• Stocks are taken and reports are written and submitted
• The business is closed for the day.

c. What Skills and Experience Do You Need to Build a Gourmet Popcorn Business?

• Excellent customer services skills
• Interpersonal skill
• Accounting and bookkeeping skills
• Business management skills
• Bargaining skill
• Work experience in a shop environment
• Experience in managing people
• Experience in business administration
• Experience in handling different types of gourmet popcorn-making equipment.

More on Food

How to Start a Popcorn Business in 2022: Everything You Need to Know

That said, starting a food business is no easy feat. Just like when starting any business, you need to make sure that you are legally compliant with all set regulations. But on top of these, popcorn being part of the food category, needs an extra set of regulations to comply with. 

The good news is that there is an upward trend of popcorn snacks. As per the statistics more than 230 million Americans consume popcorn products annually. And this number is increasing every year. With such huge consumption, there surely is a business opportunity that you can benefit from.

To get your popcorn business pop, lets first answer the following questions first:

• First of all do you see a big gap in the popcorn market?
• Do you believe that you can fill that gap with your skills?
• What kind of popcorn do you want to sell, gourmet, kettle, vegan, microwaveable, flavored? 
• Do you want to start a popcorn making business, selling business or both?
• Do you want to sell raw corn or finished popcorn products?
• Do you have skills to partner with local movie theaters and sports arenas?

Once you have answered the above questions, you will have a better idea about the type of popcorn business you should start.

In this guide, we’ll help you navigate through the steps to formally set up your popcorn business. Read on to learn everything you need to know.

How to Start a Popcorn Business in 6 Steps

• Decide your business model
• Draft a popcorn business plan
• Get your business registered
• Invest in product & popcorn equipments
• The financials - support your popcorn business growth

Step 1: Decide Your Business Model

If you are wondering how to start a popcorn business, we can assume that you have a popcorn business idea in mind that you are interested in starting. That's great! While having an interest is the first logical step, you also need to be critical and assess your skills and assets before getting started formally.

Passion is one thing that every entrepreneur needs to have, but it alone isn’t everything. You need to have a business plan and skills plus resources to achieve your goals. We agree that being a first time entrepreneur, you may not know everything off the bat. But you should be actively looking for help whenever you need it. Given that you are reading this article, we can safely say that you are on the right track as you understand and are researching how to start your own popcorn business.

As a first step you will need to decide on the business model for your popcorn business.

Your own popcorn brand

If you have the skills and the knowledge of starting your own popcorn company, this option is an amazing option for you. Basically what you will get out of this is your own popcorn brand just like Orville Redenbacher, ACT II and Pop Secret. 

The popcorn products will be sold under your own brand name and will be available locally, nationally or globally. By choosing this option, you will implicitly choose to start from scratch and make popcorn products by sourcing corn, oils, spices, flavoring agents, equipment, packaging, etc.

The entire product cycle will be in your hands. You will have to make and distribute the popcorn products on your own. 

Your own popcorn store

In this business model, you can aim to open a set of popcorn stores / kiosks, when you will be selling hot popcorn to the consumers. Mostly these stores are available in malls and movie theaters.

In this business model, you will need to be skilled at making popcorn. Other things will be mostly taken care of by someone else. For example, if you open a kiosk in a mall, you need to invest in corn, popcorn popper machines and containers. The mall in itself will have foot traffic that you can convert by leveraging your salesmanship. It will be illogical to think that someone would drive all the way to a mall to eat popcorn.

Thus, if you would like to go with this option, you will need to find places where you can expect a lot of consumers who are passing by.

Wholesaling other brand popcorn products

If you have an expertise in business to business sales & marketing, this option is an amazing business opportunity. Although it may not be a standalone business, you can start with it and add product range gradually.

In this option you can become a popcorn wholesaler and source popcorn products from all around the world. The retailers can then source the products from you and you can make a decent profit.

Contract manufacturing

Another business model that you can look at is contract manufacturing. You can set up your own manufacturing units and the big popcorn brands can outsource manufacturing to you. This way, all of the branding, recipes, marketing and product ingredients will be taken care of by the brand and all that you will need to focus on will be manufacturing.

Once you have identified your option, you will have a much better idea of how you want to set up your popcorn business. 

Step 2: Draft a Popcorn Business Plan

You may wonder why you need a business plan for your popcorn business, but just like any other thing in life, planning can never hurt. In fact a popcorn business plan will secure the success of your business. You just need to make sure that you set a business plan and work hard to execute it well.

Your business plan may not be a complex plan with every tiny bit of detail as you would need for a complex business idea. You can start small, have a draft business plan with basic outlines and then make changes as you scale your business.

Important things to consider in your business plan include:

Creating a business budget 

A business budget will help you outline the financial requirements for your popcorn business. This is a must have before the launch of your business. You do not want to be in a situation of having started the business and then to pause it because of lack of funds.

You need to understand what your costs will be and how you will make money? How long can you run your operations without having to look for more funding? Will your business generate enough profits to fund itself?

A few examples of the costs that you will incur and consider while starting a popcorn business include:

• Initial investment in raw ingredients
• Staff salaries

Competition check  

It is a no brainer that you are not the only one who can pop a corn. Thus having a competition is expected and actually a good sign. Many strategists say that if you are starting a business where there is no competition, you need to be extra careful. Because there actually is something that you can’t see but others do.

That said, a competition check will help you in many ways. Some of the questions that you should consider:

• Who else do your customers buy from? 
• What is it that you need to do to attract customers your way?
• What is their pricing strategy?
• Do they have a skill that you can learn from?
• Do they lack something that you can easily take care of?
• How do they acquire customers?
• How do they talk to customers on social media?
• What variety sells the most?

With this information, you will have a much better idea of who else is out there and what they’re doing. It will also help you in identifying a saturated market in the beginning stages itself.

Step 3: Get Your Business Registered

Once you have studied the market, have a business plan and are confident that there is a business opportunity that you can take advantage of, the next step is to get your popcorn business formally registered and known to the appropriate authorities. 

Here are a few things you need to know:

Choose a business entity

For your popcorn business, you will need to choose an entity structure before launching your business. This step affects tax, registration, licensing, funding and pretty much everything that you want to put in an important to-do list. 

It will depend on the business model you choose. For example, entity structure for a mall kiosk business model will be entirely different from the contract manufacturing model. If you are not registered correctly, a big brand may not want to partner with you.

You need to plan ahead and choose from the following options:

• A sole proprietorship
• Limited liability company (LLC)
• General partnership
• Corporation

Generally, in the beginning a sole proprietorship is an obvious choice and a popular legal entity structure. It is the simplest and easiest way to get started. You can transition to another entity structure as your business grows.

Tip: Consider consulting an attorney or a qualified professional for this step, as their experience will be extremely valuable. They will be able to help you with everything that you need to have to be compliant with everything.

Register your popcorn business

You will need to make sure that your business is registered and follows all rules and regulations as set forth by the authorities. These rules vary from state to state. You can consider a quick visit to the local chamber of commerce and know about your obligations.

Additionally, depending on where you are located and the business model you decide, you may be legally required to obtain certain permits and licenses before you can start your own popcorn business. 

Registering a business name

As you already know, you will need a name for your business. Unfortunately, you can’t just choose any name you like. You will need to make sure that the name is not in use by any other person and is also not a trademark of other companies.

You can check the availability of the name by visiting the state website.

Tip: If affordable, hire a brand consultant to help you get creative and set you up for an outstanding business name.

Step 4: Invest in Product & Popcorn Equipments

When starting a popcorn business, you will need more than just money and a business entity. To make your popcorn business dream a reality, you will need equipment, popcorn product supplies and a sales channel to sell it on. 

The requirements will vary depending on the business model that you choose. For example, if you choose a contract manufacturing you will not need a POS system, whereas if you go with a kiosk model, a POS will be amongst the first set of things to take care of. 

Some of the things that you will need, if you decide to go in retailing include:

Suppliers  

You will surely need to do extensive research of suppliers for your popcorn business needs. The suppliers that you choose will complement the things that you can’t do on your own. For example, you can’t grow your own corn and will need someone to source it from. As it is the most important raw ingredient, you will need to make sure that you know the corn that you are buying from a certain supplier.

The cost at which the supplier will sell things to you will be your input costs. Given that selling popcorn is a competitive space, there is not much beyond which you can raise the prices. This lower the input costs, higher the profits will be for you.

But at the same time, you will need to make sure that you are not selling low quality products and thus aim to get the best quality possible at that price point. This is an important thing to know to have a sustainable competitive business. The corn for a $1 popcorn will be different from a gourmet $10 caramel popcorn. You can’t use the same price ingredients and thus knowing what you will be able to sell your product for, is an important information.

You should aim to find trustworthy suppliers that will be able to get you supplies on time and for the best price.

Point of sale system

A POS ( point of sale ) is a necessary system you will need to invest in. It is a 21st century version of a good old cash register. This is where your staff will be able to take orders and payments from customers. 

There are many POS systems available in the market and you can do your research to select the one that is in your budget and meet your needs.

Buy or rent equipments

Before you can launch your business, you will need to procure equipment that is needed to create the popcorn products. As the investment in equipment can be in thousands of dollars, you can consider renting them in the beginning. Once the business starts making money, you will always have an option to upgrade your equipment and buy them.

Assess the costs

You will need to understand what you will have to pay right away, what can wait and what will be a recurring expense. The different types of costs that you will need to consider are as following:

• Fixed costs
• Variable costs
• Marginal costs

Tip: Don't make the mistake of buying all your equipment and supplies without testing your business in real life. These costs are sunk in costs and will hurt your popcorn business profits.

Step 5: The Financials - Support Your Popcorn Business Growth

There will come a time when you will feel the requirement of money to scale your business. In the beginning stages, you will actually be spending money from your initial investment corpus. But once the business scales, you will need to secure more funds to support your business growth potential.

Worry not, this is the case with every other entrepreneur out there and your popcorn business is no exception. Luckily there are a ton of options available for you to secure external funds.

We have listed a few options to consider:

• Friends and family
• Angel investor
• Venture capital
• Short term business loan
• Small business loan
• Credit card

Step 6: Marketing

By now you should have a popcorn business that is setup and ready to make sales. But do the customers know that you are ready? How will you tell them about your business? 

Each and every business needs a way to market themselves and your popcorn business is no exception. You will need a way to get paying customers for your business.

These are the questions that you will now need to answer as a part of your popcorn business marketing plan. The success of your popcorn business will now depend on how well you can do marketing for your business. 

Before you can start writing your marketing plan, you need to get some marketing fundamentals sorted out first. These are also called the four Ps of marketing: Product, Price, Promotion and Place.

After you have a clear understanding of the above fundamentals of marketing, you can start marketing your popcorn business. 

• Email marketing
• PPC marketing such as Google Ads, Facebook Ads
• Instagram marketing
• Tiktok marketing
• Traditional marketing
• Local guides
• Online review platforms

Tip: Establishing your online presence and nurturing your customer base is one of the most important steps in growing your business. 

Starting a Popcorn Business: The Summary

Starting a popcorn business will surely have its own ups and downs. You will learn a lot from this new experience of being an entrepreneur. 

You will also make a lot of mistakes. Making mistakes is perfectly okay. Don't get demotivated at any point of time. To make your popcorn business successful, you will need a lot of hard work and dedication. Above all self belief that you can do it, will make up for every gap that you will see in your business. It will help you take on any challenge your business will throw at you.

Follow the above steps to launch your popcorn business and we are sure that your business will pop its own place in the popcorn product niche in no time. 

We wish you the best of luck and can’t wait to hear the stories of what you’ll build.

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11 Simple Steps to Start a Popcorn Business

Who doesn’t love popcorn? I’m a big fan of the buttery traditional version but you really can put almost any flavor on it to create something unique and delicious. 

So if you love popcorn and dream of having your own business, these two passions could work together nicely to help you make a nice profit.

Creating your own gourmet popcorn business can provide financial independence and give you an outlet for your creativity, drive and determination. Keep reading to learn everything you need to know about how to start a popcorn business of your own.

Table of Contents

How to start a popcorn business

From market research to choosing a business name to serving your first customer, having a popcorn business plan can help you move your business from paper dream to profitable enterprise. I recommend following the steps below and watch your business come to life.

1. Write your popcorn business plan

Your business plan creates a road map for how you will structure, operate and grow your popcorn business. A solid business plan shows how you will build a profitable popcorn enterprise. Additionally, it can help you convince others to invest in your business for faster growth.

Quick tip: Include a Strategy and Implementation section that summarizes your marketing and sales strategies. This section should include how you plan to enter and expand your market. It also contains the details regarding your pricing and cost strategies (including your expected popcorn profit margin) as well as pertinent information about the logistics of how to start a popcorn business.

Your business plan also provides information about your operating cycle, number of employees and recruitment strategies. If you plan to have regular business hours, put those in your business plan as well.

(And don’t worry, these can all be changed at a later stage. In fact, you’ll probably end up changing things as you do more market research. But having a business plan like this now that captures your vision is a great starting point.)

2. Choose a name for your business

Brainstorming a great name for your new popcorn business can take some time, but it’s a really fun part of the process. 

But one key aspect of this should be to only choose a business name where the domain name is available too. After all, you want people to be able to find you online.

For checking domain name availability (and actually buying it), I always use Hover . I’ve found it to be really cheap and secure and they’ve always been helpful when I’ve had questions.

(For example, at the time of writing this, the one below is still available and would be a great popcorn business name!)

3. Create your business’ site

As your site will be one of the first things that potential customers see when looking for you, your business’ website is a hugely important asset for your company.

You can easily launch your website yourself – even if you don’t have any tech experience!

See our step-by-step guide on how to start your own site to see just how to do this in less than 20 minutes .

You can easily do this yourself. For example, Kadence is a great theme for non-tech people to design their own sites by just clicking and dragging sections to make it look good, rather than dealing with complicated coding.

Alternatively, you could simply buy a pre-made theme or hire someone to do it for you. Fiverr can be good for this, with some excellent freelancers on there whose reviews will show you the great work they can do.

4. Lock in your social media profiles

Social media is going to be huge in promoting your gourmet popcorn business so locking down the relevant handles that match your business’ name is important.

That said, you don’t need all of them as this can stretch yourself too thin, so it’s best to focus your efforts where your customers are. At the very least, this will likely include Facebook and Instagram.

5. Sort out the legalities

After choosing a business name, you’ll want to take care of the following housekeeping items to remain legal and compliant with state and federal laws.

Firstly, you’ll need to register your business with the appropriate state and federal authorities. Then, you can apply for an employer identification number (EIN). You’ll need an EIN to file taxes and set up a bank account for your popcorn empire.

Finally, use your business name and EIN to apply for permits and licenses required by your state government. These requirements vary by industry, location, and other considerations, so check with your local Chamber of Commerce to see the exact legal requirements to start a popcorn business in your area. After all, no one wants to accidentally start an illegal side hustle .

FYI: If this all sounds a bit hard, take a look at this service offered by BetterLegal . For a flat fee, they’ll have your business up and running in two business days . All you have to do is spend five minutes filling in some forms and they’ll take care of the rest.

6. Fund your business

Given that you’ll have already put together your business plan first, you can itemize all the things you’ll need to get started, including things like the popcorn business equipment you’ll need. This will help you calculate your startup capital.

If you have enough cash on hand, you can go ahead right away with your business plans. However, most entrepreneurs raise capital by taking out a loan or finding investors. Others crowdfund, save money or look for venture capital.

Researching ideas for raising business funds allows you to discover unique ways to come up with cash. Fortunately, starting a popcorn business doesn’t have to cost you your life savings.

7. Pick your business location

Do you want to start your popcorn business at home or immediately jump into a commercial location? 

Going into the popcorn business or gourmet popcorn business gives you a lot of options for where you will produce and distribute your product. For example, you can partner with catering services to set up popcorn carts at birthdays, bar mitzvahs and community events.

(This is actually why many people treat selling food as their weekend job on the side of their nine-to-five or even as a part time job if they’re looking to avoid full time hours.)

Keep in mind that the location of your business impacts your legal obligations, taxes, popcorn production capacity and revenue.

8. Choose a business structure

You also need to choose a business structure so that you can register as a legal entity. This impacts your personal liability and how much you will pay in taxes. It may benefit you to choose a limited liability company, general partnership or sole proprietorship for your popcorn business.

Generally, I suggest a sole proprietorship for a small gourmet popcorn shop or catering sideline. This can help you save money on taxes and limit your personal risk.

That said, if you intend to grow the business and have multiple stores or chains, you will need to form a general partnership or Limited Liability Company, LLC to onboard new partners.

You can learn how your business structure impacts your taxes on the IRS website. I’d also strongly recommend that you talk to a professional about this to ensure you have everything in order.

9. Conduct market research

According to the Small Business Association (SBA), popcorn entrepreneurs and other new businesses must prioritize market research early on . While conducting market research, you’ll find out the wants and needs of your target demographic. You need this information to successfully start a popcorn business.

It’s equally important to understand businesses in your area that already offer snacks to hungry consumers. Once you understand the other businesses in the area, it will help you develop your niche market. Ultimately, you have to determine what will make people buy your popcorn over the products of your competitors.

According to the SBA, answering the following questions in your market research can help you understand your target market:

• What type of consumers will pay premium prices for gourmet popcorn?
• How large is the target market? Think beyond the moviegoer crowd and consider unique places that you can reach hungry consumers. (Baseball games, Homecoming parades, etc.)
• What income range can afford to pay more than $10 or more for bespoke popcorn flavors.
• Where do your customers live or hangout? Where can you reach them?
• How can you identify new markets that aren’t already saturated with snack goods?
• How much are customers willing to pay for great popcorn?

10. Consider other monetization options

Once you’ve done your market research, it’s normal to perhaps want to revise your business plan to either expand on the popcorn business ideas you’ve had or remove some aspects of it that may not work out in practice.

And if you want to keep your business solely focused on it’s original goal, which may be, say, selling popcorn from a food truck, then that’s great! Alternatively, you may have realized that you’ve stumbled on a great idea involving new income streams . 

For example, if you find that certain flavors become very popular quickly, consider creating an online recipe book with your favorite popcorn toppings laid out. You don’t have to give away your secret sauce, just provide enough material for at home popcorn aficionados to express their creativity and develop loyalty to your brand.

11. Start building your online presence

You’ve already secured your website in an earlier step, but it’s important to keep in mind what it’s used for so you can keep doing that.

Broadly speaking, you’ll use your website to provide informative content for potential customers, sell your product and offer discounts to repeat purchases, among many other functions. This means, even before your official launch, it’s critical to ensure all of this is added to your site. That way, any potential customers you get even just after launch will be able to see everything they need on there.

And after your initial launch, you should provide a continuous stream of content customized for search engine optimization, to attract new customers in addition to those who search for you specifically. 

This also applies to any social media profiles that you’ve created relating to your new popcorn business, which can be invaluable for helping you to advertise your products. 

Related: 6 Proven Ways to Make Money on Snapchat

Is a popcorn business profitable?

Popcorn doesn’t cost a lot of money to make, even if you offer customized toppings. Therefore, a popcorn business venture can definitely be profitable. Popcorn has also consistently been popular, including as new flavors appear on the market, meaning your product should always sell, depending on the location where you do this.

That is, when it comes to starting a popcorn business, where you sell this may become more of a question than your product. 

Everyone loves popcorn, so you already know your product is popular. But it’s important to ensure you’re offering it in the right locations. 

This could include if your focus is on selling it at certain events, like having a gourmet popcorn truck at weddings. In that case, finding soon-to-be brides and grooms to ensure they know about you will be key.

You may also be interested in: 13 Steps to Successfully Start a Lipstick Business

What supplies do you need to sell popcorn?

Popcorn comes with high profit margins to help you quickly recover the initial cost of supplies and equipment. You also won’t have to spend a lot of money on labor costs, especially if you plan to sell the popcorn directly to customers yourself.

The basic supplies for starting a popcorn business include the following:

• Popcorn machine
• Bags with company logo
• Salt and oil
• Seasonings and toppings
• Promotional materials

There are many other supplies that can make your business run more efficiently. However, compared to other products, you can expect low overhead costs for producing and selling popcorn.

How much money can you make selling popcorn?

Budget about $0.22 for supplies to make a small order of popcorn. You can then sell the order for at least $1.25, netting an 87% profit. And the profit margin is even larger on bigger orders, which may cost you slightly more to make but can be sold for an even larger profit.

As you can tell, the popcorn profit margin is much higher than you’ll see for a lot of other products, which is one reason why starting a popcorn business can be so appealing.

And these profits can definitely add up. Just take the example of Popcorn Palace, which had $8.5 million in sales in 2014.

You may also be interested in: 7 People Who Make $10,000 a Month Just From Their Side Hustle

How much should I charge for popcorn?

The amount you should charge for your popcorn will largely depend on your competitors’ pricing and a comparison of your product range against theirs. In general, though, a small order can start at $1.25 with larger or more gourmet versions increasing in price accordingly.

That said, product pricing is something of an art. You can sell gourmet popcorn for more than $10 per pound. In fact, Caja Popcorn takes home nearly $24 million for a 1-gallon tin of gourmet popcorn.

I believe in letting the results of your market research guide you in setting prices for new products. 

Is selling popcorn a good business?

Selling popcorn can be a good business. You can start a gourmet popcorn business for $1,000 or less, depending on the types of toppings, packaging and other supplies you need. Fortunately, popcorn kernels, dry seasonings and oils do well in storage for long periods of time, allowing you to take advantage of bulk order discounts.

And as outlined above, the popcorn profit margin is much higher than other products, especially in the food industry.

In addition, while market research is important to find the best, specific niche for you, everyone knows popcorn is a popular product. This means you’ve already taken out the question of whether people actually want to buy your product.

Related: 11 Steps to Successfully Start a Paint and Sip Business

Why is it a good idea to start a popcorn business?

High profit margins.

People are willing to pay premium prices for their favorite snacks. Although it costs theaters less than a dollar to make a large bag of popcorn, moviegoers happily pay $7.00 for something to nosh on while they catch the latest blockbuster.

By adding some fancy labeling and attractive but inexpensive packaging, you can easily charge even more for gourmet popcorn you sell at catered events or as part of your food truck business. Combining popcorn sales with other sidelines can help you increase your profit margin even more.

Unleash your customers’ creativity.

By offering several flavors and toppings, you can let your customers invent their own gourmet popcorn. 

People love the opportunity to express their creativity and people also love good food. Therefore, you can make a huge profit if you market your business or event properly.

The perfect recession-proof food product

Even at prices between $10 and $20 per pound, gourmet popcorn won’t break the bank for most consumers, even during a recession. 

If you do need to generate sales during a down economy, offering two-for-one sales keeps your product moving and still gives you a healthy margin.

How can I increase popcorn sales?

After you learn how to start a popcorn business, it’s time to expand your footprint. There are a number of ways you can do that.

Find local partners

Consider partnering with a chain of gastropubs or sports franchises, offering them exclusive rights to customized product lines. 

You can even create a customized flavor that ties in with your partner’s branding or a new product they’re releasing.

Create a gourmet popcorn appetizer for a local restaurant

If you (or someone you know) owns a family restaurant or a sports grill, expand your menu to include gourmet popcorn. This fast, yummy snack is the perfect pairing for buddies watching the game or enjoying a few beers on a Friday night.

Keep your flavors casual by adding cheese or caramel, or upgrade your popcorn selections with truffle oil, herbs and other heady flavors.

Here are a few flavors to consider adding to your popcorn appetizers and entrees:

• Parmesan rosemary
• Buffalo sauce
• Salt and vinegar

Offer promotional incentives

Bundle popcorn with soda, candy and other concessions at local sporting events. You can also offer free popcorn samples for kids when their parents make another purchase. 

This creates goodwill and gets the word out about how delicious your popcorn tastes.

Create popcorn stations

With a popcorn maker, you can take your business on the road. If you already cater events, popcorn stations make an attractive addition to a carnival theme or during cocktail events. Popcorn machines decorated with attractive branding can help promote your side hustle and increase your profits at any event.

Display a vintage cart to take consumers back to their younger years. This festive addition will put guests in the mood to celebrate and can boost beverage and other food sales.

If you’re looking for some sweet popcorn ideas, consider mixed berry, cookies and cream, peanut butter and chocolate, and cinnamon and sugar flavors. All these combinations complement the salty taste of popcorn very well.

Provide freebies

Offering free products can be a highly effective way to attract new customers.

For example, you can ask schools or colleges in your area if you can hand out free popcorn for a day. You could also approach any conferences or trade fairs to see if they would be willing to host you for a few hours.

Requirements to start a popcorn business

We’ve already mentioned that the process of starting a popcorn business isn’t that hard, but there are still some requirements to start a popcorn business. With that in mind, here are some great ideas that can help your business succeed from day one:

1. Buy or hire your popcorn business equipment

You may not want to buy this outright, especially if you don’t have much capital yet, which is why hiring it may be a better option for you.

Leasing this equipment can also come with other advantages, like the fact that the leasing company will maintain the equipment for you and replace it if it stops working.

You’ll need to particularly stock up on mixers, candy coaters, popcorn machines, flavors and toppings as you prepare to launch or expand your business. It can also help to try out different popcorn poppers to find out which ones can stand the wear and tear of your commercial needs.

2. Purchase supplies

The exact supplies you’ll need will depend on what you plan to sell. Of course, unpopped kernels are a must, but here are a few ideas to differentiate your business for which you’ll need various items:

• Make flavored un – popped popcorn.
• Add a microwaveable version of your bestsellers.
• Sell bagged and branded ready-to-crunch popcorn.

Also, team up with bulk suppliers. Loading up on spices, herbs and sauces can save you a significant amount of money. Most toppings have a long shelf life, and you can take advantage of this by ordering large quantities for discounted prices.

3. Rent commercial space (if you plan to have a fixed location)

It’s a good idea to rent rather than buy commercial space for at least the first year of your business. 

If the business takes off you may need a larger facility, or you may end up wanting to downsize. Renting gives you this flexibility.

4. Figure out distribution channels

Have you figured out how you will distribute your gourmet popcorn? Does it make sense to buy your own vans, food trucks or other vehicles to help get your products into the hands of clients faster? 

For online-based gourmet popcorn companies, setting up an account with UPS, FedEx and USPS can help you save money on delivery costs.

On the other hand, if you plan to start a brick-and-mortar company, it still makes sense to start a website for the company. You will eventually want to expand into digital sales, and the website is the best way to attract organic traffic to your site.

5. Launch with some fanfare

Whether your launch party includes a few dozen or a few hundred people, create some buzz around the event. The opening of your gourmet popcorn business should come with fanfare, lots of promotional material and plenty of free samples.

During your launch party, hand out numerous coupons for free samples or deep discounts. Whether that means setting up a booth at the farmers market or going door to door to promote your product, starting out strong can help you gain an early foothold in your target locations.

6. Refine techniques as needed

Don’t expect to get everything right the first time out. Even if you hire a marketing guru to help you push your posh popcorn, not every marketing event will draw in the crowds. However, you should use your failures as learning experiences so that you do better the next time.

By refining your techniques along the way, you can find out whether teens and adults like teriyaki better than jalapeño or dill pickle flavors (my personal favorite!). From kettle corn loaded with caramel to hot air popcorn doused with truffle oil, you’ll eventually hit on the right combination to expand your basement business to a popcorn phenomenon.

Final thoughts on how to start a gourmet popcorn business

Once you learn how to start a popcorn business, you’ll see that it’s really not that complicated. In particular, once you’ve sorted out the legal aspects relating to serving food, this can be a great, low-cost business to launch.

As seen by people who’ve done this already, a popcorn business can be very profitable, especially with the range of gourmet popcorn business ideas that are out there now. And with the popcorn profit margin being much higher than other products, especially those based around food that always has to be kept fresh, selling popcorn could definitely be a good business for you to launch.

Anna is the founder of LogicalDollar and a personal finance expert, having been featured in Forbes, HuffPost, Reader’s Digest, Bankrate, MSN Money, Yahoo! Finance, CreditCards.com and many more. With more than 10 years of experience in the financial and legal industries, bachelor’s and master’s degrees in these fields, as well as her own journey in turning $60,000 in debt into a thriving investment portfolio, she’s committed to helping others get on the path to financial freedom.

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Start a Gourmet Popcorn Shop

Popping Into A Flavorful Journey: The Exciting World of Gourmet Popcorn

GOURMET POPCORN SHOP

Related business ideas, discover your perfect domain, gourmet popcorn shop mini business plan, expected percent margins:, earnings expectations:, actions to achieve these numbers:, product development:, marketing and customer acquisition:, sales and customer experience:, cost control:, business operations:, not what you had in mind here are more ideas, grab your business website name, step 1: determine if the business is right for you, breakdown of startup expenses, breakdown of ongoing expenses, examples of ways to make money, step 2: name the business, step 3: secure financing, sources of financing, tips for securing financing, step 4: choose a location, researching potential locations, step 5: obtain licenses and permits, how to obtain licenses and permits, cost of licenses and permits, step 6: design the shop, hiring an interior designer, choosing the right furniture, step 7: purchase equipment, where to purchase equipment, financing options, step 8: market the business, developing a website, utilizing social media, step 9: open the shop, explore more categories, take the next steps.

How to start a gourmet popcorn business from home

Table of Contents

How to plan your gourmet popcorn business from home

Conduct market research , organise your home operations, determine your niche and target audience, find a supplier for your ingredients or product , write a business plan and create a budget , register your business, set up your food business from home, plan your tax process, find the right insurance, how to organise your home-based gourmet popcorn business, structure your day , manage your sales and prices , organise your finances , business current account, accounting software, how to market your gourmet popcorn business from home, create a brand identity , market your business online, business website , social media marketing, advertising , attend local events to earn customers, how to prepare your gourmet popcorn business for the future .

Thinking about starting a business that sells gourmet popcorn? With so many people that enjoy these tasty treats, it’s a promising idea. Plus, you can start this company from home and ship your products straight from your door.

Still, starting a business is a lot of work. If you’re not sure we’re to start, we can help. 

This guide covers how to start a gourmet popcorn business from home, including:

• Planning your business
• Organising your operations
• Marketing to find customers

A huge part of knowing how to start a gourmet popcorn business from home is establishing a clear idea of what you want your company to look like. To do this, you’ll need to develop a plan. Let’s go over the key steps to consider. 

It’s easier to succeed in the gourmet popcorn business if you understand the market and the food industry. Market research can help you measure the demand, competition, and customer base you can expect . 

Here are a few sources you might look to for valuable information: 

• Mordor Intelligence on the Global Popcorn Market
• Amazon and other gourmet popcorn businesses to assess 
• Google Trends to understand social interest in the topic
• Any media outlets discussing the trend, like The Guardian  

This knowledge will arm you with the tools to set your business up in a way that attracts customers and overcomes competition.  

Since you’ll start your gourmet popcorn business from home, you’ll need to find a designated space to get your work done and store your popcorn . 

It can be more challenging to balance your work life with your personal one when you conduct both in the same setting. So, try sectioning off your business operations in an office and using specific folders and notebooks to organise your operations.  

As you stock up on your product, it’ll need to go somewhere safe before you can sell it. A dry closet might work well for storing your goods. Otherwise, you may want to rent a storage unit.

Though gourmet popcorn may seem like a unique business already, try narrowing your operations further to determine the target audience . 

For example, do you wish to sell a sweet treat for kids? Or do you want to produce a more adult snack? Ask yourself where you imagine people eating your popcorn and their main reasons for purchasing it. 

It could be for special occasions or casual eating. Plus, you may aim to stock your popcorn in cafes and boutiques in your area . 

Also, think about what flavours you might make and sell. Create a list of products so you can source them or find the right ingredients. 

As you begin to stock up on your product, think about whether you plan to create the popcorn yourself or purchase it directly from a supplier . 

You could find a larger gourmet popcorn business that you can purchase from wholesale . But if you wish to create your own gourmet popcorn to offer a unique product, you’ll need to source the ingredients and recipe.  

If you’re not familiar with the cooking process, seek a relevant cookbook or course (check out the Popcorn Academy ). 

As you prepare to start a gourmet popcorn business, write your ideas into a business plan . This document will steer you in the right direction as you put things together. Plus, a business plan can help you secure funding if you need it. 

Your business plan will include: 

• Your market research 
• Business purpose 
• Product details and unique selling point  
• Values and mission statement 
• Clear objectives  
• Starting budget  

Once you have a plan for how to start a gourmet popcorn business from home, let’s go over the steps to creating a legal business. 

Register your new business with the UK government to inform them of your operations. You can register as either a sole trader or a limited company . Let’s break down the difference: 

• Sole trader – you’re more in control of your operations and pay fewer taxes, but you’re also legally responsible. 
• Limited company –  the operations are a separate legal entity from you, but you have more regulations and taxes. 

Since your home-based gourmet popcorn business may start small, consider registering as a sole trader at first. As your investment grows, you can always switch to a limited company for greater protection. 

If you plan to create your own gourmet popcorn rather than finding a supplier, your home kitchen will need to meet food safety requirements. Here are a few steps to establishing your food business:

• Register yourself as a food business with the UK government
• Apply for Food Premises Approval (if it applies to your business)
• Take food hygiene training with the NCAAS
• Pass a Risk Assessment with your local environmental health officer
• Understand allergens and food sale regulations

See also : Food business from home key regulations .

As a self-employed person, you’ll need to manage your finances and report them to the HMRC to determine your taxes. To do this, you’ll submit a Self Assessment tax return each year . 

What taxes will you need to pay? Here are a few to keep in mind: 

• Income or dividend tax
• National Insurance 
• Corporation tax – limited companies only 
• VAT – VAT registered businesses only 

If you expect to turnover more than £85,000 annually, you’ll need to register your business for VAT. These businesses must also comply with Making Tax Digital (MTD) , a government initiative to simplify tax reporting. 

MTD will eventually expand to many businesses, so it’s essential to be aware of this regardless of your VAT status. 

With the right insurance, you can protect your business from unexpected events. 

For a gourmet popcorn business, you might need public liability insurance . This coverage can defend you from injury, illness, or damage your business is found responsible for.  

On top of this, look into speciality insurance options that could protect your unique operations, such as food liability insurance. 

Find great insurance options for small businesses at Superscript . 

When you start a gourmet popcorn business, it’s essential to organise your operations well. Strong organisation can set you up for long term efficiency and success. 

When you run your own business, you don’t have a supervisor telling you what to do. It can be great acting as your boss, but it’s up to you to organise your day and get your work done. 

Try creating a calendar for yourself and establishing a to-do list each day. A business management tool like Google Workspace can help with this. Plus, you can manage your work email, documents, and calendar in one place . 

To increase your productivity or time management, you might also want to find a project management tool like monday . These platforms help you organise your work and juggle different tasks effectively. 

See also : How to improve time management .

Also, create a system for how you’ll manage your sales. Establish a price list for your products based on the average rates and your profit margin. Consider using a pricing strategy. 

You’ll also need a way to accept payment for your products. If you sell your popcorn online through your website, Amazon , or an Etsy shop, you’ll need to be able to accept card payments . 

But if you plan to offer home pickup or sell at events, you could accept cash or find a suitable credit card machine. Look for options at SumUp .

See also: How to improve your shipping process . 

The HMRC expects you to track everything you spend and earn on your business, and keep these records for about six years . So it’s crucial to keep your finances organised with financial accounting. 

The best way to account for your finances properly is by separating them from your personal spending . Opening a business current account is the best way to do this. It keeps your business transactions in one place to reduce confusion.

It’s also important to understand your financial performance and habits, with which modern accounting software can help. 

Countingup is the business current account and accounting software in one app . It automates time-consuming bookkeeping admin for thousands of self-employed people across the UK. 

This app can simplify your financial management with features like: 

• Automatic expense categorisation 
• Receipt capture with reminders after each purchase
• Ongoing cash flow insights 
• Year-round tax estimates 
• Unlimited invoicing on the go  

Save yourself hours of accounting admin so you can focus on growing your business. 

Start your three-month free trial today . 

Knowing how to market your gourmet popcorn business from home is essential to making it profitable. Let’s go over the best ways to market your new business to earn customers.

Before starting your marketing efforts, think about how you want your business to look to the public . Your public appearance is also known as your brand identity . 

If you can establish an interesting and consistent identity, you’ll reach more people and grow brand awareness. Shape it around your target audience and what they respond to for the most impact. 

As you develop your business brand, consider the following:

• The colour scheme that will appear on your logo, product packaging, website, and marketing materials 
• The tone of voice that you’ll use across all marketing communications, such as formal or informal, funny or knowledgable
• The mood that surrounds your business, such as fun and exciting or calming and comfortable 
• The Values that you’ll focus on, such as sustainability, healthy eating, or indulgence

Digital marketing is a great way to grow your audience and find customers. 

This approach is especially useful since you run your business from home. You could ship it just about anywhere. The more people you reach around the UK or globally, the more sales you’ll make.  

Your business website is an integral part of digital marketing. It acts as the digital home for your business. You can design your own business website using a tool like WordPress or Squarespace and customise it to fit your brand needs. 

Your website can include the following information: 

• Business name and purpose
• Products and prices (potentially with an online shop)
• Contact information 
• Customer reviews  

You might also want to include a blog , which can help you increase traffic to your site. 

You can also grow your audience by building a presence on social media platforms. Consider creating accounts, posting regularly, and connecting with people who might be interested in your business. 

Platforms like Facebook , Twitter , and Instagram may be great for marketing gourmet popcorn . Try posting pictures of your products, polls about people’s favourite flavours, and food tips. 

If you wish to spread your business to people more swiftly, you could invest in advertising . 

Digital advertising, especially when it targets relevant people, can boost your visibility and help you earn sales quickly . Still, advertising costs you money, so it’s crucial to ensure your earnings are worth it. 

See also: What is a good advertising budget for a small business?

Attending local events is another great way to market your business and earn sales. Consider seeking local farmers’ markets or food festivals where you can set up a booth for your gourmet popcorn . 

These events can help you get your products in front of an audience. Plus, passing out business cards will help people find you later.

Now that you know how to start a gourmet popcorn business from home, you can use this guide to set things up for the long run. You’ll be selling gourmet popcorn that people can’t get enough of in no time. Just remember to: 

• Create a plan beforehand
• Set things up legally to get things popping
• Organise your operations to avoid getting burnt
• Market your popcorn to find hungry customers 

You may still face challenges along the way, but if you prepare ahead of time, it’ll be easier to overcome them. Next, consider checking out four challenges small businesses face .  

• Counting Up on Facebook
• Counting Up on Twitter
• Counting Up on LinkedIn

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How To Start A Popcorn Business

• Last Updated: November 16, 2023
• By: Greg Bouhl

Advertising Disclosure

When it comes to food businesses, popcorn stands out as a universally loved snack that transcends age, culture, and geography. Starting a popcorn business offers an exciting venture with the potential for significant profits. However, beyond the popping and flavoring corn, there are various factors to consider, such as market research, business planning, and marketing strategies.

Our guide will help you through the process by providing an overview of the business, steps to get started, and answers to common questions.

Business Overview

A popcorn business can manifest in several forms. You may choose to operate a popcorn cart at local events, run a brick-and-mortar gourmet popcorn shop, or sell your popcorn online through a dedicated website. Regardless of the model you choose, starting a popcorn business involves sourcing quality popcorn kernels, creating unique and delicious flavors, packaging your product attractively, and marketing it effectively to your target customer base.

The low startup costs and high profit margins make popcorn an appealing business opportunity for aspiring entrepreneurs.

Related Business Ideas

Candy Store Frozen Yogurt Stand Hot Dog Cart Ice Cream Shop Snow Cone Business See the full library of business ideas >>

Industry Summary

The popcorn industry has been growing steadily in recent years (.9% annually over the last five years), driven by the increasing demand for convenient and tasty snacks. In 2022, popcorn sales totaled $2.5 billion in 2022, according to IBISWorld.

Several trends are shaping the future of the popcorn industry. One key trend is the rise of gourmet popcorn, with consumers increasingly seeking out unique, artisanal flavors. Additionally, there’s a growing demand for healthier snack options, leading to an increase in popcorn products that are organic, gluten-free, or low in calories and fat. Another significant trend is the growth of online sales, with more businesses selling popcorn via e-commerce to reach a wider customer base. These trends have opened up new avenues for entrepreneurs who want to enter the popcorn business.

Steps To Start A Popcorn Business

Step 1:  research the market.

The snack industry is vast and competitive, with popcorn occupying a niche that appeals to both health-conscious snackers and those looking for indulgent treats. By researching the market, you can identify your target audience and their preferences, understand existing competition, and determine how to stand out in the industry.

The first task in assessing the market opportunity for a gourmet popcorn business is to identify your target market. Start by defining the demographic characteristics of your potential customers, such as age, gender, income level, and lifestyle preferences. For instance, are you targeting health-conscious consumers who prefer organic, low-calorie snacks, or are you aiming at gourmet food enthusiasts who appreciate unique, artisanal popcorn flavors? Once you’ve identified your target market, determine if there is a sizable population in your area that aligns with this group. If you plan to operate a brick-and-mortar store, attend local events, farmers’ markets, or community gatherings where you can directly engage with potential customers to better understand the potential demand. If you plan to sell online, consider not just your local area but broader regions where your target customers might be. Online reviews and social media discussions can provide valuable insights into customer preferences and pain points. Analyze reviews of existing popcorn businesses, both locally and nationally, to understand what customers like and dislike about their offerings. Pay attention to comments about taste, variety, packaging, price, and customer service. This can help you identify gaps in the market and areas where you can differentiate your business.

Finally, evaluate your competition. Understand their offerings, pricing strategy, and marketing tactics. Look at how they position themselves in the market and identify their strengths and weaknesses. This can help you determine where you can carve out a niche for your popcorn business.

Step 2:  Write a Business Plan

While the idea of starting a business may be thrilling, a business plan helps you assess your idea’s feasibility and guides your decision-making as you start and grow your popcorn business.

A business plan allows you to outline your business goals and set clear objectives for your popcorn business. By establishing measurable targets, such as sales projections, market share growth, or customer acquisition, you can track your progress and ensure that your efforts remain focused. Clear objectives also help you stay motivated and provide a roadmap for future expansion or diversification.

One section of the plan also has you project income and expenses to estimate whether your popcorn business can generate enough revenue to cover costs and deliver a profit. If the numbers don’t add up, it’s a signal that you may need to adjust your business model, pricing, or cost structure. It’s better to discover these issues during the planning stage rather than after you’ve invested time and money into launching the business.

Related: How to write a business plan

Step 3:  Source Funding

The next step is finding the funds to turn your plan into reality. Getting the funding can be challenging, but there are several potential sources of capital to tap into:

Personal savings: The first place to look is your own personal savings. If your personal savings are insufficient to cover the startup costs, you may need to explore outside funding sources.

Loans: If personal savings aren’t enough, small business loans are a common route. Banks or credit unions lend to startups, often requiring good credit, collateral, and a solid business plan. Small Business Administration-backed loans are an option if banks consider you too risky, as the federal government guarantees part of the loan.

Friends and family: Another potential source of funding is friends and family. While this can be an accessible option, it’s essential to approach these relationships professionally and put all agreements in writing.

Microloans: Microloans are an option for businesses needing lower funding amounts or those facing difficulty securing credit from traditional lenders. Community organizations and nonprofit lenders generally offer these smaller loans. Some microloan programs also provide business training and funding, which can benefit your popcorn business.

Related:  Finding the money to start a business

Step 4:  Register the Business

Understanding the necessary requirements to register your business and make it legal is the next phase of launching your business. While each state has its own specific requirements, we’ll provide you with general guidelines.

Choosing a business structure: The first task is selecting the right business structure for your popcorn business. The choice of structure impacts your liability, paperwork, and taxes. Here are four common types of business structures:

• Sole proprietorship: Easy to form and gives you complete control, but you have unlimited personal liability.
• Partnership: Allows you to share ownership, but partners are also personally liable.
• Corporation: More complex and expensive to set up, but provides liability protection for owners.
• LLC: The Limited Liability Company gives liability protection without the complexity of a corporation.

Related: Comparison of business structures

Forming an LLC sounds complicated and expensive, but using an entity formation service guides you through the process so you know it was done right.

Some popular LLC formation services include:

IncFile  - $0 plus state fees & free registered agent for 1 year!

ZenBusiness  - Best for beginners. $0 plus state fees & free registered agent for 1 year!

Northwest  - Best privacy protection. $39 plus state fees & free registered agent for 1 year!

Business name registration: After registering the business structure, you may need to register your business name. This process will vary depending on what business structure you pick. Sole proprietors and partnerships will often be required to register a “Doing Business As” (DBA), while corporations and LLCs register with the state during the formation process.

Related:  Tips and ideas for naming a popcorn business

During this time, it’s also a good idea to check if the name you want is available as a web domain, even if you’re not ready to set up a website yet.

Related: Finding a domain name for your business

Obtain business licenses and permits: Next, obtain the necessary licenses and permits. Depending on your location, these may include a general business license, a sales tax permit, and a food handler’s permit from the health department.

Related: State guides for general business licensing

Step 5:  Secure a Location & Set Up Shop

Setting up the operations for a popcorn business is the next step to cover. This involves several key steps, including finding the right location, acquiring necessary supplies and equipment, sourcing high-quality ingredients, and developing effective packaging and branding.

The first consideration in setting up your popcorn business operations is securing a suitable location. If you’re planning to sell from a storefront, you’ll need to find an appropriate commercial space that’s accessible, visible, and has enough room for popcorn production, storage, and sales. If your business model involves a kiosk, arrange for a strategically located space with high foot traffic. For online businesses, set up a dedicated production area that meets health and safety regulations and establish an easy-to-navigate online store.

Next, it’s time to acquire the necessary popcorn-making equipment and ordering supplies. Keep in mind that all your equipment should meet safety and health department standards. Neglecting this aspect can lead to regulatory issues and potentially compromise the quality of your popcorn. The taste and quality of your popcorn largely depend on the ingredients you use, so make sure to research and procure high-quality popcorn kernels, oil, flavorings, and seasonings.

Last, your packaging and branding are integral parts of your popcorn business. They play a significant role in how customers perceive your brand and can influence purchasing decisions. Develop packaging that is not only appealing and eye-catching but also practical. Consider factors like portion sizes, shelf life, and environmental sustainability. In terms of branding, a unique logo, and visually appealing packaging can help create a strong brand identity and set you apart from competitors.

Step 6:  Hire Staff

If you initially plan to hire employees, there are responsibilities of being an employer that need to be understood. When venturing into the hiring process, you’ll need to consider various legal requirements. Legal requirements vary by state, but some of these responsibilities as an employer include

• Obtaining an EIN: Before hiring employees, you’ll need to obtain an Employer Identification Number (EIN) from the Internal Revenue Service (IRS). An EIN is used for tax purposes and allows you to report and pay employment taxes.
• Employment eligibility: It’s crucial to verify the employment eligibility of your hires by completing Form I-9. This form, provided by the U.S. Citizenship and Immigration Services (USCIS), ensures that employees are legally authorized to work in the United States.
• State reporting: Each state has distinct reporting requirements for new hires. Typically, you’ll need to report new hires to the appropriate state agency within a specified timeframe. These reports help states in workforce management, child support enforcement, and other programs.
• Worker’s compensation: Most states require employers to provide worker’s compensation insurance coverage. This insurance protects employees in case of work-related injuries or illnesses. Familiarize yourself with your state’s worker’s compensation laws and secure appropriate coverage.
• Labor laws: Familiarize yourself with federal and state labor laws, including minimum wage, overtime pay, and employee rights. Understanding these laws ensures compliance and the fair treatment of your employees.

Step 7: Prepare to Launch!

While you’ve laid much of the groundwork, there are a few important steps still left to consider. While the specific needs may vary for each individual, let’s take a look at some common loose ends that need to be tied up.

Business insurance: Insurance coverage, such as general liability insurance or property insurance, protects your business from claims of injury or damage caused by your products or operations.

Setting up bookkeeping: Set up accounting software and systems to handle daily transactions, taxes, and financial statements. This will help you maintain accurate records and make informed financial decisions.

Opening a business bank account: Separate your personal and business finances by opening a dedicated business bank account. This will help you keep track of your income and expenses and simplify your financial management.

Accepting credit cards: In order to provide convenient payment options to your customers, consider accepting credit cards.

Creating a marketing strategy: To let potential customers know about your new popcorn business, develop a marketing strategy. This may include creating a visually appealing logo, establishing a website, utilizing social media platforms, and considering other promotional activities such as local event sponsorships or collaborations.

Preparing for the grand opening: Finally, ensure that you’re thoroughly prepared for your grand opening. This includes tasks such as finalizing your menu, training your staff, conducting a soft opening, and implementing feedback and improvements before the big day.

Common Questions When Starting A Popcorn Business

How much does it cost to start a popcorn business.

The costs to start a popcorn business can vary widely depending on location, scale, and business model, but we can outline estimated costs to give you a ballpark figure. So, to get your business popping, you might expect total initial costs to be anywhere from $8,000 to $30,000.

Equipment and supplies: $3,000-$15,000 This includes a commercial popcorn machine, kettle, bags, buckets, scoops, seasonings, oils, labels, and other supplies to make and package popcorn.

Store rental: $2,000-$5,000 The initial security deposit will depend on location size and length of the lease term. Estimate 1-3 months rent.

Inventory: $1,000-$2,000 Initial inventory of ingredients, packaging materials, labels, and popcorn to sell.

Licenses and permits: $500-$1,000 Costs for business licenses, food permits, etc.

Insurance: $500 – $2,000 General liability insurance for a food establishment.

Marketing: $500-$3,000 Printing flyers, menus, business cards, and signage. Online marketing setup.

Miscellaneous supplies and expenses: $500-$1,000 Office supplies, POS system, uniforms, cleaning items, etc.

How profitable is a popcorn business?

The profitability of a popcorn business can vary significantly, but we can make some informed assumptions based on industry statistics and reports.

Assume a small popcorn business sells an average of 100 bags daily at $5 each. The revenue would then be $500 per day, translating to a monthly revenue of approximately $15,000, assuming the business operates 30 days a month.

Now, let’s consider the expenses. The cost of goods sold (COGS), which includes the popcorn kernels, oil, and flavorings, might cost around $1.00 per bag. For 100 bags a day, the monthly COGS would be $3,000.

Labor costs, if you have one employee paid $15 an hour for an 8-hour day, would be $3,600 per month. Rent for a modest kiosk or shop might cost $1,500 per month. Utilities and miscellaneous expenses such as insurance, marketing, and maintenance could add another $1,000 per month. Equipment depreciation and other indirect costs might be around $500 per month.

For the expenses with the updated cost of goods sold (COGS) at $1 per bag, this would increase the monthly COGS to $3,000 for 100 bags a day. If we maintain the labor costs for one employee, rent, utilities, miscellaneous expenses, and equipment depreciation as previously estimated, the expenses would be:

Revenue: $15,000 COGS: -$3,000 Labor: -$3,600 Rent: -$1,500 Utilities and Misc: -$1,000 Equipment and Indirect Costs: -$500

With these expenses subtracted from the revenue, the revised monthly profit before taxes would be $5,400. This amounts to an annual profit of $64,800 before taxes and any other additional costs like loan repayments and also assumes that sales remain steady throughout the year without any seasonal dips or peaks.

What is the NAICS code for a popcorn business?

The NAICS code for a popcorn business is 311919, which is classified under Other Snack Food Manufacturing.

The NAICS code (North American Industry Classification System) is a federal system to classify different types of businesses for the collection and reporting of statistical data.

Related: What is a NAICS code and how to find yours

With over two decades as an entrepreneur, educator, and business advisor, Greg Bouhl has worked with over 2,000 entrepreneurs to help them start and grow their businesses. Fed up with clients finding and acting on inaccurate and outdated information online, Greg launched StartUp101.com to be a trusted resource for people starting a business.

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How to Start a Popcorn Business

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Having a tasty and satisfying popcorn product is the most important part of any popcorn business. Once you’ve got this sorted, you can start selling to the general public. 92% of the U.S. population eats popcorn , so you’re sure to get lots of interest.

There’s a lot of money to be made from selling popcorn as it can have a markup as high as 1,275% . This kind of profit will give you plenty of opportunities to grow your company and make your name in the popcorn industry.

But there are other things to think about when launching a popcorn business, including startup costs, equipment, and how to sell your popcorn.

How Do I Start a Popcorn Business?

It would be nice if you could decide one day to start a popcorn business and launch it next. But that’s not the way to go if you want your business to be a success and have longevity.

Important things you must do before you start popping and selling are:

• Create a business plan
• Choose a business name & register it
• Get an employer identification number (EIN), permits, and licenses
• Take out insurance
• Choose a business structure
• Select a business location
• Get your finances and funding in order
• Buy machinery, raw materials, and other startup goods
• Do market research
• Promote your business

Is Popcorn a Profitable Business?

Absolutely! Popcorn is one of the most profitable businesses you can start. You can typically make between 80% and 90% profit on any popcorn you sell. This is because corn is so cheap to buy.

On average, it costs $0.60 to make a regular-sized popcorn which can retail for around $6.00. As you can see, the cost of making popcorn is very low, but people are prepared to pay a sizable amount for it.

Popcorn is also profitable because it’s so easy to make. All you need to do is throw some kernels into an air popper and let it work its magic. As a result, production costs are low.

How Much Should I Charge for Popcorn?

The retail price of popcorn is usually between $1.25 and $2.00 per 1 ounce of popcorn. You can charge more for different flavors, toppings, and varieties of popcorn.

A good market to get into is the gourmet popcorn business. Gourmet popcorn is considered a premium and sought-after product and people are prepared to pay more for it because of this.

You also need to take into consideration how much your competitors charge for similar products. You don’t want to price yourself out of the market. But, at the same time, if your product is better than theirs, make sure you charge appropriately for it.

How Do You Keep Popcorn Fresh to Sell?

Hot, fresh popcorn is a big selling point. The smell of freshly popped corn will lure customers in and keep them coming back for more. A commercial-grade popcorn machine is ideal as they have built-in warming decks that keep popcorn fresh and warm.

If you plan to pop the popcorn to sell at a later date, you’ll need to keep the popcorn fresh in airtight packaging. One option is a stand-up pouch with a zipper or you could go for resealable and reusable bags that your customers can refill over and over again.

What Do I Need to Start a Popcorn Business?

You’re going to need some basic supplies to get your popcorn business up and running. These include:

• Popcorn machine
• Popcorn kernels
• Seasonings, flavorings, and toppings
• Popcorn bags
• Popcorn scoop

How Much Does it Cost to Start a Popcorn Business?

The cost of launching a popcorn business varies considerably. The greatest variation comes from your marketing costs and how much you spend (if anything) on your online presence.

Step by Step Business estimates that startup costs for a popcorn business are between $3,300 and $7,300. However, Starter Story says that it can cost as little as $12 or as much as $37,876 to get up and running.

What is the Best Type of Popcorn to Sell?

It’s best to sell brands of popcorn that people are familiar with. Amish Country and Orville Redenbacher are well-known and much-loved brands that will go down a treat.

The movie theater chain AMC uses Orville Redenbacher’s kernels to make their popcorn and they sell 52 million bags every year. So, this could be a good brand to start your business venture with.

Here’s a list of the most popular popcorn brands to help your research.

What are the Best Popcorn Flavors to Sell?

You probably regularly argue with your loved ones that butter popcorn is the best flavor, only for them to disagree and say that caramel comes out on top.

Not everyone likes the same flavor of popcorn, so it’s a good idea to sell a variety of flavors. The most popular popcorn flavors, according to National Today are:

• Kettle corn

If you don’t have a big capital to start with, offer a couple of flavors initially. As you sell more popcorn and make more profit, you can invest the cash back into your business and start selling more varieties.

How Can I Make More Profit From my Popcorn Business?

We’ve already mentioned that gourmet popcorn is profitable. It’s a great way to increase the profit you’re already making. One of the many benefits of gourmet popcorn is that you can sell small amounts for a higher price tag because it’s a ‘premium product’.

Some appetizing gourmet popcorn flavors to consider selling are:

• Cookies n’ cream
• Mixed berries
• Chocolate & coconut
• Parmesan Ranch
• Gingerbread
• Toasted marshmallow
• Goat’s cheese
• Fruit & nu t

You could also make yourself and your popcorn machine available to hire for special events, such as birthdays, corporate events, and weddings. Popcorn is particularly popular at weddings as it’s so versatile, so you could make some serious cash from this type of work.

Popcorn businesses are profitable and fun to run. However, the market is a competitive one, so your business must offer something new and interesting to customers. If you’ve always dreamed of becoming an entrepreneur and you love popcorn, we hope that this guide has given you the push you need to combine the two and become a business owner.

https://www.starterstory.com/ideas/gourmet-popcorn-shop-business/startup-costs

https://moviebox-apkp.com/qa/what-brand-of-popcorn-does-amc-use.html

https://logicaldollar.com/start-popcorn-business/

https://stepbystepbusiness.com/business-ideas/start-a-popcorn-business/

✔ Fact Checked , Written and Published by

Sue Dorrens

Sue’s favorite pastime? Watching a good movie with a giant tub of popcorn by her side. Her friends and family know that if they want to get her something, popcorn is always a safe bet. Sue has an adventurous spirit and loves to travel exploring new places – she’s been to more than 40 countries!

😋 Hungry for more? 😋

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BizFundingResource.com

Popcorn Shop Business Plan and SWOT Analysis

Popcorn Shop Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Popcorn Shop Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Popcorn Shop business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

• Bank/Investor Ready!
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• Meets SBA Requirements

Popcorn shops operate in a unique capacity and that they sell a very specific low-cost product to the general public. One of the nice things about owning and operating a popcorn store is that these businesses generate substantial gross margins from the sale of both plain as well as flavored popcorn. The inventory costs associated with starting this business is next to nothing given that large quantities of popcorn can be acquired for very little capital. The start of cost for a new popcorn shop typically range anywhere from $25,000 to $100,000 depending on the location of the business and what size are retail stores going to be required in order to carry out operations.

The gross margins from sales typically range anywhere from 90% to 95% depending on whether the are not specialized packaging is going to be provided to customers. One of the other tremendous benefits of owning one of these types of businesses is that sales can easily be made via the Internet. Almost all popcorn shops offer a number of their products in an online capacity. As such, as it relates to the risks of owning and operating this type of retail food business – they are very low.

A popcorn shop business plan is always going to be required especially if the entrepreneur is going to require capital from a financial institution, credit union, or private investor. This document should feature a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page. As relates to the popcorn shop industry, there are approximately 4,000 companies that own or operate one or more retail stores. These businesses accurately generate about $2 billion euro revenue and provide jobs to 15,000 people.

As with all business planning documents, a very established and well thought out demographic analysis should be included as well. It should be noted that the demographics of people that enjoy popcorn are very broad and there is no specific socioeconomic group the purchases more popcorn than another. As such, the demographics that are described within the business plan – which should include population size, population density, annual household income, and persons in the amount of money spent on outside retail goods each year – should be included as well. This demographic analysis will be used in conjunction with the marketing plan.

A popcorn shop SWOT analysis should be produced as well in conjunction with both the business plan and marketing plan. As it relates to strengths, popcorn shops are able to produce high gross margins for very low risk operation. The barriers to entry for new popcorn shop are also very low. Additionally, and as stated above, these businesses are able to produce income from outside the retail location by operating in an e-commerce capacity as well.

For weaknesses, as with any retail food business there are always minor risk regarding spoilage. However, the risk associated with food borne illness specific to popcorn sales is extremely low. The biggest weakness faced by these businesses is that they do have very high operating costs especially in major metropolitan area markets were rental expenses high.

As it relates to opportunities, most owner-operators of popcorn shops will typically expand their operations by establishing new locations. Additionally, a thorough e-commerce website allows these businesses to make substantial sales from outside of the retail locations. These are really the only methodologies of how a popcorn store can expand during the life of its business.

For threats, there are no known threats that impact the way that these companies do business. Even during times of economic recession, the low pricing point associated with the sales a popcorn allow these businesses to remain profitable and cash flow positive.

A popcorn store marketing plan also needs to be developed in order to be able to have people come to the retail location. As with all food and beverage businesses, finding a suitable location for the business is key. This includes only taking a look at the visibility of the location but also how much the rent will be and whether or not the business can sustain the ongoing expense associated. This highly visible retail location should feature substantial amount of signage that focuses significantly on the types of popcorn being sold. Prior to establishing operations, most entrepreneurs and start this type of business will frequently distribute large-scale flyers, mailers, and discount coupons that can be used by individuals who want to come to the popcorn store in order to give things a try. Many of these businesses will often offer a tremendous amount of free popcorn to the general public in order to have them taste different flavors available by the business.

Returning to discussions pertaining websites, and e-commerce function enabled website is essential for most popcorn shops. These businesses are able to engage in search engine optimization coupled with pay per click marketing that allows them to reach anyone within the United States for sales of popcorn. This is an important revenue stream as it can introduce numerous customers to the operations of the business. Additionally, some of these businesses will also maintain seller profiles on popular websites like Amazon, eBay, and third-party related websites in order to make sales for these platforms. However, it should be noted that there are certain rules and regulations apply when food products are being sold intrastate and across state lines.

One of the other ways that these businesses can readily expand their operations via marketing is by partnering with corporate gift specialists, event planners, wedding planners, and other individuals arrange for gifts to third parties. Many popcorn shops also maintain relationships gift basket companies. This is one of the key ways that visibility can be expanded as the packaging associate with a popcorn store can be presented to a large number of people. These wholesale orders also generate a significant amount of income for these businesses.

For a skilled entrepreneur that has an understanding of the food industry, popcorn shops are very low risk way to develop a highly profitable business.

Gourmet Popcorn Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Popcorn Gourmet Business

Are you about starting a gourmet popcorn business ? If YES, here is a complete sample gourmet popcorn business plan template & feasibility report you can use for FREE .

A popcorn production business is a very lucrative business to start all over the world. This business can be started on a small scale with little capital although a large scale popcorn production business will provide greater profits in the future.

Popcorn is a favorite snack for most people in the United States of America and is sold almost everywhere in the country.  It is sold in parks, malls, restaurants, amongst many other places.  If this business is properly planned, managed and marketed, it can go on to be a long lasting business with plenty of profits.

Popcorn is an easy snack that is loved by a lot by people. Popcorn is a snack that can be eaten by anybody. This snack is known to be perfect for children and adults, making it easy going and lucrative. With Nigerians being fun loving people and people who love celebrations and events, a lot of ceremonies and occasions take place regularly, and popcorns tend to be on the menu.

So if you’re interested in this line of business, you have to first of all know that there are researches that should be carried out.

These researches are pretty important because of the light the knowledge to be gotten will shine on your path. Below is a simple business plan for a popcorn production business that will do you a world of good as you look at a starting a popcorn production business ;

A Sample Gourmet Popcorn Business Plan Template

1. industry overview.

A popcorn production business produces popcorn, including microwaveable, ready-to-eat and other consumer packages of unpopped popcorn. Popcorn production needs a medium to high level of capital input. In this modern age, manufacturing plants needs sophisticated technology and equipment to improve productivity without the need for additional manpower.

Most companies spend about 2.0% of their revenue on depreciation costs. Even with the highly mechanized level of the popcorn production industry, businesses still need workers to handle machinery and bring up innovative products.

The sales of popcorn accelerated originally in the 1980s with the invention of microwaveable popcorn. By 1995, microwave popcorn was responsible for 65% of all popcorn sales.

The same market share heightened to 72% by 1999. In this recent age, consumers’ tastes seem to be moving from popcorn to other processed snack foods. Sales of potato chips, nuts and seeds, and corn chips now have taken over from popcorn.

Almost all global popcorn production is contracted with processors. More than 80% of the world production is consumed domestically. Although popcorn is mostly consumed in movie theatres and at sporting events, away-from-home consumption of popcorn only represents one-third of total popcorn consumption in the world.

Popcorn being an edible snack faces substantial competition from other products. But the versatility and nutritional attributes of popcorn endures it closer to the heart of the people. Popcorn is known to be low in calories and fat, and has high in carbohydrates. In this industry, competition centers on individual flavors and packaging.

2. Executive Summary

Citi fries Inc. is a registered and standard popcorn production business that will be situated in one of the busiest sites in New York City. We have actually secured a standard facility along this major road that we believe will meet the specific business and target market that we intend to serve.

Citi fries Inc. Was established to produce, prepare, sale and distribution of a large varieties of popcorn and also shawarma, pizzas, ice creams, and soft drinks to our prospective customers. Citi fries also takes care of private deliveries when a customer order for our products it to be brought to them in any location within the city where we are situated.

We understand there are small businesses that offer or sale popcorns, shawarma, pizzas and most of our services, but after our extensive research and planning, we decided to start on a large scale to dominate the market and bring in new ideas to weaken our competitors.

We introduced the home delivery option, self – service options for our customers to enable them see or enjoy the treatment our competitors won’t be able to offer them.

With our innovative packaging and flavors, and with our customer care which is second to none in the whole of town of vicinity we are situated, and the neighboring Umbrella, we believe our customers will be fully satisfied with our services, and we will be going the extra mile to get them satisfied when they visit facility.

Citi fries Inc. will make sure that all our customers receive first class treatment whenever they come to our facility. We have introduced CRM software that will let us create and sustain a one on one relationship with our customers no matter how big and diverse our customer base may be.

We will also make sure we inculcate our customers when making some business decisions that will affect them directly. We at Citi fries Inc. Understand the trend in the restaurant / fast food industry and but we will be operating a system where our customers can visit an online bar to place orders for our products online and get them delivered to their precise location.

Citi fries is a family business which is owned by Mr. George Ndukwe and his immediate family members. Mr. George Ndukwe is a graduate of Food nutrition and dietetics from Michael Okpara University of Agriculture Umudike, in Nigeria before relocating to the United States of America.

He worked for a leading food production firm in Nigeria and can boost of having a substantial 25 years experience in food production and management. We plan to start our business with just one outlet but will expand when we have achieved our desire brand affinity and corporate identity.

3. Our Products and Services

Citi fries Inc. is a fast food business that produces, prepares, makes and distributes popcorns and other edible sneaks to our customers. Our product and service offerings are listed below;

• Potato chips
• Soft drinks

4. Our Mission and Vision Statement

• Our vision at Citi fries Inc. Is to become the major fast food business in New York (and its environs) and also build a one stop fast food that produces popcorns and many other products in New York and in other cities in America.
• Our mission is to build a popcorn production business cum a fast food business that will produce a large variety of popcorns and other edible snacks at affordable prices to the good people of New York and America in whole.

Our Business Structure

Citi fries Inc. is not the usual mom and pop businesses we all see in the streets of America; the goal for establishing this business to build attractive one stop popcorn cum fast food restaurant in New York? Our fast food restaurant business may not be as big as some big brands, but will plan to invest the right business structure that will aid us build our business to the category of the major fast food businesses in the country.

We plan to hire individuals that are very qualified, truthful, customer centric, good communication skills and are  open to help us build a business that will take the fast food industry by Storm and benefit everyone, which may include holders (the owners, workforce, and customers). We have also created a profit-sharing arrangement for all our senior management staff and it will be judged based on their performance for ten years duration.

In starting this prosperous business, we decided to hire qualified and competent hands to occupy the following offices;

Chief Executive Officer

Managing Director

Admin and HR manager

Popcorn, Sharwama, pizza and snack maker

Marketing and Sales Manager

Information director

• Company accountants
• Waiter/Waitress

Security guard

5. Job Roles and Responsibilities

• He will be in charge of providing work direction for the business
• He is charged with building, communicating, and implementing the vision, mission, and direction of the business – which also includes leading the achievement and implementation of the all the Agency’s strategy.
• He is responsible for fixing prices and signing business deals for the business
• His in charge of employment
• He also pays workers salary
• His responsible for Signing checks and documents for and on behalf of the agency
• He also evaluates the success of the organization
• In charge for managing the daily activities in the fast food
• Makes sure that the restaurant facility is in very good shape and conducive enough for customers
• Connects with third – party providers (vendors)
• In charge of supervising and training new staff members
• Reports to the Chief Executive Officer
• Settles all Customers complains and enquiries
• Creates budget and reports for the fast food
• Any other duty as assigned by the CEO
• In charge of overseeing the running of HR and administrative tasks for Citi fries Inc.
• Monitors office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Stays updated on job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Builds the Citi fries Inc. reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• State job positions for recruitment and managing interviewing process
• Organize staff induction for new team members
• In charge of training, evaluation and assessment of employees
• In charge of arranging travel, meetings and appointments
• Oversee the smooth running of the daily office activities.
• Make popcorn, Sharwama, pizza and other snacks
• In charge for carrying out all casual or unskilled jobs in the restaurant
• In charge for packaging shawarma, pizzas and sandwiches meant for delivery
• Handles any other duty as assigned by the restaurant manager
• Oversees external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Creates demographic information and analyses the volumes of transactional data generated by customer purchases
• Understands, prioritizes, and reaches out to new partners, and business opportunities et al
• Understands development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• In charge for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Creates, executes and evaluates new plans for expanding increase sales
• Keeps all customer contact and information
• Represents the company in strategic meetings
• Aids to increase sales and growth for the business
• Is in charge of the organization website
• Takes care of the ecommerce aspect of the business
• In charge for installing and maintenance of computer software and hardware for the organization
• Take care of the logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
• Takes care of the organization’s CCTV
• Handles any other technological and IT related duties.

Company Accountant

• In charge of preparing financial reports, budgets, and financial statements for Citi fries Inc.
• Gives the managements with financial analyses, development budgets, and accounting reports; analyses financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• In charge of financial forecasting and risks analysis.
• Understand cash management, general ledger accounting, and financial reporting
• In charge of developing and managing financial systems and policies
• In charge of administering payrolls
• Ensures compliance with taxation legislation
• Takes care of all financial transactions for Citi fries Inc.
• Serves as internal auditor for the organization

Waiters/Waitress

• Quickly attends to customers in a friendly and professional manner
• Make sure that un-occupied tables are always set and ready for customers
• Draws out chairs for customers as they arrive
• Takes care of any other duty as assigned by the Chief Operating officer / managing director
• Delivers customer’s orders on time
• Delivers correspondence for the restaurant
• Runs errand for Citi fries Inc.
• Any other duty as assigned by the floor / line manager
• In charge of cleaning the restaurant facility at all times
• Makes sure the toiletries and supplies don’t run out of stock
• Makes sure that both the interior and exterior of the restaurant facility are always clean
• Handles any other duty as assigned by the restaurant manager.
• In charge of protecting the agency and its environs
• Controls traffic and organize parking
• Gives security tips when necessary
• Patrols around the building on a 24 hours basis
• Presents security reports weekly

6. SWOT Analysis

Citi fries Inc. Was started with just one outlet to be used to test run the business for duration of 2 to 5 years to know if we will inject more funds, or expand the business and build more popcorn production cum fast food restaurants in other key cities.

We are fully aware that some small businesses offer most of the services we are to be offering in the same business location, which is reason why we are following the river of due process to establishing a business that will know that off the trail. We also know that to get a well detailed SWOT analysis, we need to let a professional do it for us we is why we consulted Shannon Consulting firm to conduct our SWOT Analysis.

Shannon Consultants are expert HR and Business Analyst with excellent experience in fast food line of business. We contacted them to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted by Shannon Consult for Citi fries Inc.

Our location, the business model we will be operating on (brick and mortar popcorn shop and online popcorn shop), different payment options, different flavors, packaging and innovation, and our excellent customer service culture will without doubt count as a strong strength for Citi fries Inc.

The main weakness that may count against Citi fries Inc. Will be the duration it might take to attract customers as a new popcorn production and selling shop cum fast food business. We also see our lack of financial power as a weakness and a barrier to our desired goal.

• Opportunities

Starting a Popcorn production business cum fast food in New York along a busy express way gives us unlimited opportunities to offer our products and services to a lot of people. With our detailed analysis and excellent market feasibility, we already know and understand what our potential clients will be looking for when they visit our pop production shop cum fast food.

The major threat we at Citi fries Inc. will be facing is economic downturn. There is no denial that economic downturn affects purchasing/spending power. We may face threats also with increase in market competition and when students are on holiday s, but we have organized and put plans in place to attract the post graduate students who will be coming after the main students.

7. MARKET ANALYSIS

• Market trend

The online community is growing fast in this our modern age, and we plan to use it to our advantage by creating a breath taking online presence. We plan to make our presence felt and understood, we plan to take over right from the foundation up to the pinnacle of satisfaction and business.

We will also leverage social media platforms like Instagram, Facebook, and Twitter, and others to publicize our popcorn production business cum fast food. We also plan to open an online popcorn shop where people can place order from out production shop. We have also created a delivery system that is reliable efficient and fast.

The most important trend in the popcorn industry is to keep customers satisfied,  we plan to do that by creating a new menu options that capitalize on the trend of increasing awareness of the health risks associated with a high-fat diet. The industry has also improved by creating products at price points enticing enough to weather the slow recovery, resulting in strong revenue growth. Therefore, these trends are expected to continue and contribute to revenue growth of our business.

8. Our Target Market

Our main target markets are:

• Students who, study and work in New York and its environs, who are looking for quality snacks and a standard outlet
• Surrounding businesses looking for tasty popcorns and other snacks to feed their customers.
• International and domestic travelers visiting or passing through New York.
• Families looking for quality, affordable popcorns and easy snack
• People looking for a comfortable environment in which to enjoy soft drinks, read a book, or just shop.

Each market segment consists of people who either live, work, or vacation in New York and its environs. Each market will be searching for an establishment that will meet their desire for authentic, healthy popcorn and unquestionable services.

Our Competitive Advantage

From our extensive research of the restaurant / fast food industry, we understood that the market has become very competitive over the last ten years. In order to be successful, one needs to be very creative, customer centric and produce good products. We at Citi fries Inc. are aware of the competition and we are well prepared to take the market by storm.

Citi fries will be establishing a standard popcorn production cum fast food that will dominate New York and its environs. Citi fries Inc. is located is located opposite a renowned ever busy University and on a major road that connects other cities. Citi fries has enough parking space that can contain 30 cars and a facility that can hold 60 individuals at a time.

We also plan to offer our customers a large variety of popcorns, Sharwama, meat pie and other snacks. We hope to create a facility where customers cannot afford to ignore. One of the goals of Citi fries is to establish an outlet which will be synonymous with excellent customer service culture, online store, various payment options and highly secured facility, which will serve as a competitive advantage

We have also made plans to take care of our employees, and also create a welfare package that will be among the best in the food industry, which will make them more than willing to give their all and aid us to build a classic business. Citi fries Inc. will also create a suitable working conditions and commissions to freelance sales agents that we will recruit.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Citi fries Inc. was established to offer an astounding variety of popcorns, Sharwama, ice cream etc. to the students and residents of New York. This business was founded to take over the market quickly and also to maximize profits, we plan to achieve these goals and objectives with any available means with the jurisdiction of the law. We plan to sell the following products;

10. Sales Forecast

A well located popcorn production business cum a fast food business, that offers astonishing products will always attract customers, which will in turn increase the income and revenue of the business. Citi fries Inc. is well positioned to be able to attract our ideal customers and we believe that we will be able to meet the expectations of our customers and also boost our revenue within the first six months.

With our extensive feasibility study, we looked into the available competition and we understood that we have a greater chance of taking over completely, and we have been able to come up with the following sales forecast.

• First Fiscal Year -: $100, 000
• Second Fiscal Year -: $500,000
• Third Fiscal Year -: $700,000

N.B : Our sales forecast was based on what we deemed achievable in the industry and with the assumption that the current economic recession in the country won’t affect us directly. We also hope we won’t be facing stiffer competitions, but we have already planned to review our marketing plan at the beginning of every business year. It is also crucial to note that these figures cam go high or lower due to unforeseen changes in the industry.

• Marketing Strategy and Sales strategy

We did an extensive market feasibility research and study before choosing our business location. We wanted a location that will help us to penetrate the already competitive market and become the main choice for the people and students in New York and the entire locality.

We invested a lot to decide and understand the demographics and Psychographics we wish to lay our business with and also to create a befitting marketing plan. We hire a firm which is renowned for their expertise in the food industry to aid us with creating a plan that will enable us take the market by storm.

We at Citi fries Inc. believe that with our carefully detailed business plan, our good products and an excellent customer service, the sky will actually be a starting point for us. Citi fries plans to will make use of the following sales and marketing approach which was outlined by Shannon consults for Citi fries Inc.

• Start our popcorn production shop cum fast food with a grand opening. .
• Send out introductory letters alongside our brochure to corporate organizations, colleges and departments, event planners, households around Umudike in order to introduce our product and service offerings.
• We will make sure we have an astounding variety of popcorns, Sharwama, potato chips, and pizzas et al in our facility at any given time
• We also plan to build attractive leaflets, Bill Boards and flex banners to create awareness and also give direction to Citi fries Inc.
• We also plan to mount the above at strategic points
• We also plan to train our employees to have good communication skills and treat the customer’s right at all time
• We also plan to create a toll free line to allow customers to page their complaints
• We also plan to create a loyalty program that will let us reward our regular customers
• We plan to go on road shows within our neighborhood to create awareness for Citi fries Inc.

11. Publicity and Advertising Strategy

Citi fries Inc. Is well located and we believe it will serve as a marketing and publicity strategy on its own. We also plan to use all available means to promote Citi fries Inc. We at Citi fries Inc. also have a long term plan put in place to establish more outlets after we must have achieved our desired identity in the market.

This is exactly the reason why our publicity and advertising strategy is not centered around winning customers or competitors alone but to create a breath taking brand awareness. Below are the strategic ways we plan to boost our brand awareness and create a corporate identity in the food industry;

• We plan to place adverts on community based newspapers, radio stations and TV stations.
• We will be encouraging the use of word of mouth publicity from our loyal customers
• We plan to make use of the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+ and other sites available to us
• We plan to mount our Bill Boards and flex banners at strategic locations around New York.
• We also plan to give out flyers and leaflets to the students and residents of New York.
• We will be contacting corporate organizations, households, religious centers, and event planners et al to inform them of our products and services
• We plan to build a well-designed official website and devise ways that will help us pull traffic to the site
• We will also brand our delivery vans and motorcycles and also make sure our employees wear our well designed outfit.

12. Our Pricing Strategy

We all know that pricing is a major decision to make when starting a business. Customers will always to go to outlets where they can get cheaper products  We also understand that we don’t have the financial strength with bigger players of the food industry, but we plan to make sure that the prices of all the products rhyme with what is versatile in the industry.

We also understand that cooperate organizations, religious organizations etc. have a stagnant supply price and procedure. We plan to stand by the bidding pricing template when we bid for such contracts.

• Payment Options

Citi fries Inc. will adopt payment options that will ensure our different customers get any type of payment options that suits them at any given time. We will also abide by the financial rules and regulation of the Nigeria as a nation. Below are the payment options we have made available for our distinctive customers:

• Payment via bank transfer
• Payment with cash at our outlet or to our Deliverers
• Payment via POS machines at our outlet
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

We have also chosen several bank partners to enable us create astounding payment options for our customers. We will make our account numbers available in our website, leaflets and also on request by a customer.

13. Startup Expenditure (Budget)

The budget of starting any business solely depends on the size and intent on of the business. The startup fund goes a long way to decide the tools, equipment, ingredients and work force you will be employing. Startup fund can actually be lower or higher depending on your business goals, ideas, and vision.

The necessary things needed to start a popcorn production business cum a fast food business can actually be the same cost everywhere, even if there were to be any difference, it will be something that won’t be a problem to the startup fund. Below is a detailed cost analysis of starting Citi fries Inc.;

• Price of incorporating Citi fries Inc. in America – $500
• Obtaining the necessary licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $700
• Citi fries Inc. Promotional expenses I’d envisaged at $60, 000 and also the flyers (2,000 flyers) for the total amount of – $35, 000
• Hiring Business Consultant – $10, 000
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $3800
• Cost of buying, renovating and adding necessary things – $1,500
• Constructing a standard popcorn shop– $1500
• Other start-up expenses including stationery ($500) and phone and utility deposits – $200,000
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $2,000
• The cost for Start-up inventory (raw materials and packaging materials et al) – $1,000
• Storage hardware (bins, rack, shelves, food case) – $500
• Price of counter area equipment (counter top, sink, ice machine, etc.) – $1,000
• Cost for store equipment (cash register, security, ventilation, signage) – $1,000
• Purchasing distribution vans – $3,000
• Purchasing furniture and equipment (Grilling machine, computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $1000
• The cost of Launching a Website – $500
• The cost for Grand opening – $2,000
• Miscellaneous – $3,000

According to our carefully detailed analysis, we need $350,000 to start our popcorn production business cum fast food. George Ndukwe has been able to raise $150,000 from his personal savings and soft loans from friends and family.

Generating Funding/Startup Capital for Citi fries Inc

Citi fries Inc. is a lucrative enterprise that is owned and funded by Mr. George Ndukwe and his immediate family members. Citi fries Inc. has no plans to acknowledge any external fund or partners. That is the major reason why we have decided to generate fund and startup capital through these three basic ways;

• Raise part of the start – up capital from personal savings
• Get soft loans from family members and friends

Our loan procedure is almost complete since all the necessary documents has been signed and submitted, we are expect the loan any time soon.

14. Sustainability and Expansion Strategy

In this world of ours, the success of any business depends on its foundation, marketing strategy, customer retention and the level of brand awareness it has created. Businesses are struggling to make the limelight in this modern age, which is the reason why every hand must be on deck at Citi fries Inc. to be able to flourish on the food industry.

Citi fries Inc. is a business established to stand the test of time stand as a foundation to build more outlets and maximize profits to the gain of our workers, owners and customers. We understand that one of the methods of gaining approval and winning customers over is to retail our products at a cheaper rate than what is obtainable in the market and we have to survive on lower profit margin for a while.

Citi fries Inc. will make sure that we lay the right foundation, structures and processes to make sure our staff welfare are well taken of. Our company’s corporate culture is implemented to move Citi fries Inc. To a greater level

We also plan to keep our employees happy by implementing a profit strategy that will be available for hardworking workers and a period of 10 years. We also plan to inculcate them into the business as a family, which will in turn give them the zeal to work wholeheartedly for Citi fries Inc.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of a facility and renovating the facility as well: In Progress
• Conducting feasibility studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – wholesale suppliers / merchants of cooking gas: b
• Purchase of delivery truck: Completed

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Popcorn Business Plan

Keep in mind that this is just personal advice loaded with valuable tips and ideas. I am by no means a professional business planning advisor.

You could be wondering what gives me credibility to share this information with you?

Well, not only do I run this website, as well as a couple other websites in separate niches, I am a small business owner for a tile installation company. So I do know a little bit about having a business plan and what it takes with operating a business.

It's not always cake and ice cream with cherries on top. As with any type of business, large or small, there are most likely going to be ups and downs. That's just the nature of the beast. It's all part of the process. We just need to take the good with the bad, all in stride, learn from it, and move forward.

Planning to begin your own popcorn business? Great!

This wholesome snack is a lucrative multi-billion dollar industry. So, why not live the dream and cash in for a piece of the pie!

To help you get popping off with your new biz opportunity, I've compiled quite a bit of need-to-know information for you to understand what to expect as you go through the process.

The best advice that I can give you right upfront (which is the same advice that I'm constantly reminded about from many other reputable figures in business) is to just get started !

We've already established that you plan to run a popcorn business, am I right? So, just get started! Do something. Anything.

The goal is to turn your awesome idea of slinging popcorn for all to enjoy into a reality. The "idea" is actually the first step to the plan. Taking action on it is next. Anything you do here on out is a positive step in the right direction.

Many people are afraid to take action on their ideas, for various reasons. Trust me, I'm one of those people too. I've spent months contemplating before taking action on my business opportunities. It even took several years for me to finally commit to getting my brick and mortar business off the ground.

Are you ready to dive into it? Let's get after it....

Popcorn Business Planning Steps

Your actual idea is the first step to planning.... What type of popcorn business do you plan to run?

• Will you be selling popcorn locally by using a cart on a street corner and/or at special events?
• Maybe popping and packaging popcorn out of your home?
• Selling locally in person? Or online?
• Are you looking into running your own shop?
• Do you have great tasting recipes ?

We will be addressing all of these questions in detail, along with requirements, tips, and expectations for starting and growing your business into a lucrative resource.

Business Name Ideas And Branding

One of the very first things that I did while planning my businesses was research and investigate potential company names. Here's the approach that I took (fyi, this should be useful even if you plan on using your personal name for self-branding)...

I brainstormed a list of potentially cool sounding words that could correlate together with the main theme of my niche. After narrowing the list down to a few favorites, I then plugged those names into a domain availability checker, such as DomainsBot . Then I checked into seeing if the potential company name was associated with any registered trademarks so that it wouldn't be attached to any copyright infringement violations.

After mulling it over and sleeping on it for a few days, and I had picked out my perfect business name, I went ahead and signed up with my website hosting company at SBI! so that I could lock in my new domain name and to begin creating my website. (Don't worry if you've never built a website before. They have a video action guide to walk you step-by-step through the entire process.)

Now that you have your business name all hashed out, you'll want to work on getting a professional looking logo made. You can create your own, or outsource that task.

Startup Costs And Funding

It really only takes a few basic ingredients to make popcorn:

• cooking oil
• popcorn kernels

Of course you're going to need a cooking vessel and packaging.

This is ideal to be just starting out and don't have much money upfront to fund the business with. Just be sure to put as much of your profits as possible into savings and/or right back into your business. This is known as "sweat equity" to help grow your business over time. From there you can expand as your success increases over time.

Whatever you do, put out a product that people are sure to love. This may require using only high quality ingredients and investing in top notch equipment.

Other Essential Costs

Their are other not so obvious costs and fees that many new entrepreneurs tend to overlook when brainstorming and actually creating their popcorn business plan:

• advertising

These are just a few major things to consider. However, the good thing is that it can possibly be a tax write-off, depending on your local tax laws. Speaking of taxes, it would be a good idea to apply and obtain your federal EIN (employer identification number) so that you can open a business bank account and/or process payroll to employees, and to avoid handing out your social security number when it's not necessary. It's free to apply online through the IRS.

Financing Options

Financing options for your popcorn business plan will be a major factor for you and your success moving forward.

10 of the most common financing options for a business startup are:

• sweat equity
• credit cards
• small business loan
• family loan
• retirement funds
• inheritance
• lottery winnings
• fundraising

Resourceful Ways To Sell Popcorn

There are various ways to sell your products. The 4 main resourceful ways are:

1. Popcorn Carts

Popcorn carts are about one of the easiest methods for selling popcorn. They are an instant buying and selling gratification.

Places and events where you can possibly set up your cart:

• Street corner
• Open air flea markets
• Community parks
• Theme parks
• Fairgrounds
• Farmers market
• Sporting events
• Home improvement stores
• Outdoor malls

2. Online Marketing

To sell online you most likely will need to have your website up and running. Not a problem, right?

Then you'll need people to visit your website. And then turn those people into paying customers.

There are different methods to achieving all this...

• Create content rich seo articles.
• Use pay-per-click advertising.
• Word of mouth.
• Ask other webmasters to link to you.
• Social media outlets.

3. Storefront - Brick And Mortar Shop

Having your own popcorn shop is a little bit more of a serious business. You'll need to plan for more overhead. Take into account of...

• paying the monthly lease for the location space,
• new commercial equipment,
• upkeep maintenance and repairs,
• and much more.

Marketing And Advertising Strategies

Aside from the various ways to sell your popcorn products as described above, marketing and advertising can be an excellent means to get your brand out there into the public eye. Methods that you can plan to incorporate sooner or later:

• Business cards
• Sponsorship
• Fundraisers

The possibilities are nearly endless.

Product Packaging And Selling

• Gift Baskets

Licenses And Food Safety Regulations

Anytime dealing with food consumption products for sell, you'll most likely be required to obtain and carry a local regulatory business, work safety and health, and hygiene license. Be sure to check with your state and local laws and regulations prior to selling a single kernel. The IRS is reliably a great place to look into.

Final Conclusive Words Of Advice

The number one piece of advice that I would personally like to give in regards to putting together a popcorn business plan, is to put out a fantastic delicious tasting product that will be hard to resist and easy to love. If you can, be creative and a little different. Have your go-to staple recipes that everybody is familiar with, but come up some creative spin-off signature flavors of your own, if possible. That is what will set you apart from the competition.

Best of luck to you and your new business endeavor!

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