presentation templates for product launch

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Product Launch Strategy Presentation Template

You have a new product idea, now what? A product launch presentation is used to help get your new product off the ground and into the hands of the consumers as seamlessly as possible. Teams can strategize how and when to launch their new product with the help of Beautiful.ai’s product launch presentation example.  

Our customizable template has everything you need for a product launch strategy presentation like timeline and budget details. A successful product launch presentation can help internal teams and partners— like investors— align on things like new product ideas, stages, and go to market strategies. 

Our product launch template can also help you:

• Share new product ideas with key stakeholders
• Create an actionable timeline for the launch
• Get investors or internal departments up to speed on the stages of the launch

Use our template to create an effective product launch presentation

A product launch presentation enables teams to work collaboratively on new product ideas and successfully bring it to the market in an effort to scale the business. That’s why our template includes everything you need to create effective product launch slides. Those slides include:

Pro tips to create your own product launch strategy presentation

As you use this template to craft your product launch presentation, keep these do’s and don’ts in mind:

A product launch doesn’t have to be a 20 slide deck sharing every step in the ideation process. When you’re pitching the new product, share only the most important details necessary for the launch.

Including a quote from the founder can help both internal and external partners understand the purpose of the new product better.

Charts, graphs, and images can condense a lot of data— like budget and market share— and present it in an appealing format.

What are the next steps for your product launch? When you’re creating your product launch strategy, make sure you include a launch plan timeline and any immediate deliverables.

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[Updated 2023] How to Design The Perfect Product Launch Presentation [Best Templates Included]

Kirti Saini

Product launch is a BIG thing. As a product manager, you rigorously follow all the stages that go into the successful launching of a new product- data gathering and analysis, market strategy, launch planning, and implementation. But before you unveil the product and its offerings in the market, you need to brief all business teams and key stakeholders on your product launch strategies and bring them on one page.

Your in-house presentation has to be as successful as your public presentation. Unfortunately, most managers do not take this seriously and design boring-to-death slides full of bullet points and unprofessional designs.

Related read: Why Product Management Templates Are a Must for Every Business in 2021 !

Showcase your product features and specifications, ideal customer profile, marketing and distribution strategy, advertising plan, etc., in style and with perfect clarity.  This article shows what to do and what not to do while designing slides for your in-house product launch PowerPoint presentation.

How to Design The Perfect Product Launch Presentation

Let’s get started with designing the slides:

Slide 1: Product Overview

Product Overview – The main slide that describes your product and its purpose. So, why just use bullet points? Show your product in your slide. Keep the text on the right. Use colors for text and slide titles that not only match your product’s color but are also soothing to the eyes.

Slide 2: Product Features

Make your product’s features stand out with innovative designs and inform your team members how it’s different from your competitors. Unorganized text is ugly and unprofessional. Use icons with bold titles and give life to your presentation. Also, use the same colors for titles that are used in your products.

Slide 3: Ideal Customer Profile

Ideal customer Profile is a guideline for the sales lead to reach your ideal customers. Keeping a dull slide with such an unimpressive table and colors will surely lead to no good. Use rectangular shapes for each title and its explanation. Place icons relevant to your title. This is all you need to do to catch the attention of your sales team.

Slide 4: Channel of Distribution

Give an overview of your channels of distribution to your colleagues. See how unprofessional the Before image looks. Random colors and unorganized boxes will definitely do no good to catch the eyeballs of your viewers. On the contrary, light professional colors used in the After image will certainly do the trick. The icing on the cake is the usage of the right icons with titles. Show from which channel the product passes to another channel in a linear form, making the process easy to understand.

Slide 5: Product Pricing

Build a top-notch product pricing strategy. The Before Matrix will surely cause headaches. Unnecessary use of shapes between the squares and bright colors will just burn the eyes of your viewers. Use cool variants of blue shades or your branding color as shown in this After image that best suit the phrase, “There is beauty in simplicity.” Use a light grey shade to create a good contrast.

Slide 6: Core Marketing Deliverables

Represent your innovative ideas among your board members and colleagues with this After Image style. Gone are the days when various features were shown only with small circles and lines. Use creative shapes and arrange them in the order you wish. Place relevant icons with the text that make your slide interesting.

Slide 7: Advertising and Promotional Plan

Discuss the promotional and marketing communication techniques with your marketing manager and develop influential advertising and pull tactics. The Venn diagram is considered the best while explaining the relationship between various elements. But, arranging them is an art to avoid the clutter formed in the Before Image. Use dotted lines to explain the areas overlapped by circles rather than keeping the text directly on the space. Keep professional colors and increase the transparency to have visible overlapping.

Slide 8: Product Packaging Strategy

Share the packaging strategy with the team and board members and introduce the successful packaging idea. Keeping bullet points in the slide looks boring and outdated. Try your hand at placing your text in the clockwise direction within the rectangular shape. Additionally, you can also keep other professional graphics to make your PPT Slide look stunning.

Slide 9: Launch Stages

All three launch stages, i.e., Pre-Launch , Launch, and Post Launch are cardinal when you are planning a new product launch. Showcase different launch stages in one slide. Using an arrow with circles that you picked from SmartArt is too common. Demonstrate different stages of any process, phases, or planning with icons and graphics that are suitable to your main title. Innovative graphics will fuel the excitement of your team as well.

Best Product Launch PPT Templates

Sure, your inner designer can flex some muscles a bit from the above tutorial. But if it is a convenience that you are looking for, pick from our remarkable selection of product launch templates. Also, feel free to put your own spin on them, as these templates are completely customizable. Here's the drill: choose, download, edit, and deploy!

Template 1: Product Launch Marketing Plan PPT Template

Step into the business world, and you'll realize that the competition is fierce. With so many organizations vying for the top spot, you need a well-planned marketing strategy to make your product stand out. Don't worry; we've got you covered! Introducing our meticulously designed Product Launch Marketing Plan template - the perfect tool to help you create winning tactics for your next product launch. Our template includes a customizable pie chart that lets you conduct a comparative analysis of your competitors' market share with ease. With this PowerPoint Set, you can highlight the need for launching your product and give a brief overview to your audience. It also covers the various stages of a product's life cycle and the crucial concepts of market segmentation, targeting, and positioning. But that's not all; our template also guides you on organizing a product launch event and the marketing tactics that can be used for its promotion. We even touch upon the challenges you might face during the launch and suggest post-launch measures to ensure your product's success. Get it now.

Download this template

Template 3: Product Launching and Marketing Playbook PPT Deck

Are you tired of navigating the murky waters of marketing on your own? Do you find yourself struggling to keep track of all your marketing activities? Fear not, for we have the solution you've been looking for! Here's our Product Launching and Marketing Playbook template - the ultimate tool for businesses looking to streamline their marketing efforts. Our template is designed to educate new and existing marketing team members on best practices that can be implemented to ensure consistency in approach. Our presentation starts with a product overview and vision board slides, providing a comprehensive look at the products offered and their market share, vision, needs, and business goals. We then dive into our five-phase marketing process, covering everything from planning to optimization. With our PPT Design, you can plan the right marketing strategy for your business, determine your target audience through customer segmentation, and create a marketing and communication plan for successful implementation. You'll also have access to editorial calendars for content distribution, a RACI matrix for assigning responsibilities, dashboards for monitoring lead generation, and a gap analysis sheet for enhancing your overall marketing efforts. Download now.

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Template 3: Product Launch Go To Market Strategy PowerPoint Presentation Slides

You have generated hype around the product. But when it comes to managing every minute detail of a product launch, you don’t have to be rearranging slides for 2 hours. Simple solution — use this template. From product specification to advertisement strategy, this modern deck will cover everything you need. So download it right away.

Grab this template

Template 4: New Product Launch Plan PPT Set

Here's an illustrative PPT Deck designed to help you showcase your brand-releasing journey in the most exciting way possible. With our product launch PowerPoint templates, you can depict various development plans like manufacturing, operational, and budgeting. We even provide a breakdown of the phases of the marketing launch plan, including creating press releases and using Twitter to your advantage. Our product promotion PPT Visuals also demonstrate the phases of the product development funnel, from discovery to exploration, scoping, and development. We help you create an effective marketing plan that covers all the bases, including direct marketing, public relations, personal selling, sales promotion, and advertising. Our brand launch PowerPoint Deck also guides you on implementing content writing, paid organic search, email marketing, and social media management to create a wonderful marketing plan. With our help, you can achieve your business objectives by creating a product roadmap consisting of celebrity partnerships, press launches, ongoing marketing, and more. Download our amazing product release PPT slides and increase demand for your offerings like never before. It's time to take your brand to the next level!

Template 5: Stage Gate Product Launch Process PPT Template

Strategize with Panache by using this product launch template. The simple design elements enable easy preparation and save a lot of time. No need to fidget with white slides and think about color schemes and such. This thematic deck will serve excellence in your product launch presentation.

Template 6: Product Launch Marketing Proposal PPT Deck 

In a deadline-driven environment, product managers have to plan out strategies meticulously. So when time is of the essence, and you just have your product data in an MS Word file, how do you make arrangements for an excellent product launch? Fret not! Deploy this template. Simply put the data into the placeholders, and you are good to go.

Template 7: Product Launch Marketing Proposal PPT Deck

It’s good to have a workable marketing scheme in place. After all, how will people know about your product? Highlight the marketing strategy for your product launch and other schemes to get your team up to speed with this template. Feel free to add product snapshots in the presentation to get the team members on the same page. Inspiration guaranteed!

Template 8: New Product Go To Market Roll Out Launch Process Flow and Steps PPT Deck

Set your eyes on a spectacular product launch by prepping the team with our template. The set comes with stunning graphics that can overturn conventional product launch ideas and bring something fresh to the table. Showcase product details and the roadmap presentation templates to success by simply downloading this template and personalizing it as per your needs.

Template 9: New Product Launch Tactics PowerPoint Presentation Slides

A successful product launch needs not only unique ideas but also coordination among team members. Work your way through challenges by defining the template below as per your brand imagery. To avoid getting caught up in the nitty-gritty, simply pick the slides you want and edit the graphics to align them with your product. Present with panache.

Template 10: Product Launch Checklist Go To Market Roll Out Marketing Plan PPT Set

Shine the spotlight on the customer profile and crucial metrics in your product launch presentation with this template. Share important insights with your teammates and carve out the best strategy for achieving your objectives. Invite queries from the viewers and refine your plan to disrupt the market. Grab the template now and check all the right boxes!

Template 11: Introducing New Product Roadmap PPT Template

It is crucial to gather enough data about the target market of your product. But equally important is to present that data in a lucid format. Deploy our professionally-designed template and manipulate the data charts to speak your mind clearly and precisely. Feel free to convert the PPT file into various formats and circulate it within your team for effective communication.

Template 12: Project Launch Meeting PPT Design

The structure is key to an unbeatable product launch strategy. So augment that structure with bespoke design highlighting this template. Work your way to success easily by telling a story with slides depicting the journey from an idea to the product. Captivate the viewer with every strong and weak point of your strategy. Download and give the prospective customer a reason to click “Buy Now.”

Be the master of your game. Pick the best presentation ideas and hold all the aces you need to win the day. Do share your feedback with us!

FAQs on Product Launch Templates

What is the product launch strategy.

The product launch strategy is a comprehensive plan that outlines the steps and tactics necessary to successfully introduce a new product to the market. It includes market research, product positioning, marketing and promotional activities, pricing strategies, distribution channels, and post-launch evaluation to ensure the product's success.

What is a product launch ad?

A product launch ad is a marketing campaign or advertisement that introduces a new product to the market. It aims to create awareness and generate excitement about the new product, highlighting its features, benefits, and unique selling proposition to attract potential customers.

What are the four stages of product launch?

The four stages of product launch are:

• Planning:  This involves conducting market research, defining the target audience, and creating a comprehensive product launch strategy.
• Pre-Launch:  This includes building anticipation for the product through teasers, generating media coverage, and educating stakeholders about the product.
• Launch:  This stage involves the actual launch of the product and executing the marketing plan.
• Post-Launch:  This stage involves evaluating the launch's success, monitoring customer feedback, and making necessary adjustments to ensure the product's long-term success.

What are the three types of product launch?

The three types of product launch are:

• New product launch:  This involves launching a completely new product that has never been introduced to the market before.
• Line extension launch:  This involves introducing a new variant or flavor of an existing product to expand the product line.
• Brand extension launch:  This involves launching a new product that carries the same brand name as an existing product but may target a different audience or serve a different purpose.

Related posts:

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• 11 Product Launch Presentations Introducing Revolutionary Products That Changed the World
• Top 10 One-Page Product Announcement Sheet Templates to Create a Buzz!
• Efficiently Execute Product Launch: Draft a Perfect Playbook to Attract Potential Leads

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• Presentations

New product launch Presentation Template

Used 5,482 times

Reviewed by Anna Werigo

Create your winning product launch presentation using our free editable template that features all the slides you need.

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New Product Introduction Presentation

Created by:

​ [Sender.FirstName] ​ [Sender.LastName] ​

​ [Sender.Email] [Sender.Company] ​

Table of Contents

01. Agenda 02. Why new product 03. Vision 04. Objectives 05. Market Research

06. Market Scope 07. Competitive research 08. USP 09. Product’s business model 10. Pricing

11. Messaging & positioning 12. Target personas 13. Success metrics 14. Distribution channels 15. Launch activities

Add your product agenda and key highlights

Highlighted Item

A good place to start a product launch presentation is with the overall objective.

Our company is launching a new product soon, and this is what you want to accomplish by the end of the launch.

Why New Product

Explain the value your new product provides or the opportunity it's capitalizing on.

My product will cater to an underserved market

It's solving a problem that most people deal with on a daily basis, it will be cheaper than competitors while providing more features.

Add your vision for the new product in this slide.

Market share from competitors

Conversions from your brand audience

A reputable authority in the industry

Revenue Growth

Illustrates sales increases over time

Market Research

Add a market research slide with insights that you've acquired through focus groups, customer surveys, and other methods

How many people are interested in your product

How much they're willing to pay, which improvements they'd like to see in the final version, market scope.

List the criteria for your total addressable market (TAM)

Short description of the item.

Competitive Research

Include the factors that give your product advantages or disadvantages over competitors.

Higher-quality construction

More features at a lower cost , easier to use , product’s business model.

Insert a product business model slide outlining the path to profitability for your new product.

Business models:

business-to-business (B2B)

business-to-consumer (B2C)

business-to-government (B2G)

Subscription-based (SaaS, cloud-hosted, or streaming services)

On-demand (food delivery, ridesharing, couriers, etc.)

Specify the planned launch price for your product as well as the general price range it could sell at (to account for post-launch pricing adjustments). ​

Planned launch price

General price range

Post-launch pricing

Messaging and Positioning

Market leader with X years of experience providing (product type) to (industry).

Target Personas

Gender: Male/Female

Location: XXXXXX

Position / Income: $XX.XXX

Bio: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et.

​ Career / Life goals:

Career / Life goals:

Success Metrics

List the success metrics and KPIs (key performance indicators) for measuring your product's post-launch performance.

of units sold

of subscription signups

Revenue generated in the first year

Recurring revenue from the product

Distribution Channels

List the channels that you'll use to advertise the product launch and sell the product post-launch.

Facebook ads

TV commercials

Launch Activities

List the key steps in your product launch roadmap and the overall timeframe.

Complete first round of focus groups

Complete beta testing

•   Finalize prototype •   Begin manufacturing

Ship pre-orders

Care to rate this template?

Your rating will help others.

Thanks for your rate!

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Home Templates Product Launch Presentation Template

Product Launch Presentation Template

Do you want to ensure a successful product launch? Then you need an amazing product launch presentation that would get everyone on board and excited about your new product. You can find some highly professional and creative product launch templates to get the job done for you.

Our professionally-designed product launch slides are just what you need to showcase your product in the best possible light. You’ll be able to communicate all the important information about your product, including features and specs, while also making a lasting impression. All the slides in this template are fully customizable and easily edited, so you can easily start your presentation. Download these product slides now and create highly engaging presentations.

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Free Product Launch Presentation Templates

Nervous about your upcoming product launch presentation amaze your target audience with our amazing library of free product launch powerpoint templates and google slides themes choose from eye-catching styles, add your own content, and customize it in minutes. impress investors, captivate customers, and make your product the star of the show.

• Effortless Customization: Our templates are 100% editable, allowing you to tailor them to your unique brand and product story. Swap colors, insert your own images and videos, and personalize the text to make it your own.
• Variety & Flexibility: We offer a vast selection of slides covering different phases of a product launch , from the problem statement and target audience to key features and market potential. Choose only what you need and craft a presentation that fits your narrative perfectly.
• Free & Premium Options: Explore our library of free product launch PPT templates to find the perfect fit for your budget. Want even more bells and whistles? Upgrade to our premium selection for access to exclusive high-resolution icons, animations, and advanced slide layouts.
• No Design Headaches: Our templates are royalty-free and available in multiple formats (4:3 & 16:9) and orientations (portrait & landscape), ensuring compatibility with your preferred presentation software.

Become an expert with SlideEgg

Rocket Launched PowerPoint Template

We're here to help you, what kind of product launch templates do you have.

We have a wide variety of themes for every type of product, from tech innovations to lifestyle brands. Find minimal, modern, playful, and many more styles to match your vision.

Are the templates free to use?

Yes! We have a large collection of free product launch templates to get you started. We also offer premium options with extra features like high-resolution icons and advanced layouts.

Is design expertise necessary to utilize the templates?

Absolutely not! Our templates are 100% editable and super easy to customize. Just add your own content, images, and branding, and you're good to go.

What formats are the templates available in?

We offer both PowerPoint and Google Slides formats, so you can choose the platform you're most comfortable with. Both come in 4:3 and 16:9 orientations for portrait or landscape presentations.

What makes your templates different from others?

We focus on high-quality, modern designs that are easy to customize and make your product stand out. Plus, our extensive library ensures you find the perfect fit for your unique story.

Can I add animations and transitions to my presentation?

Yes! Both PowerPoint and Google Slides offer animation options to make your presentation even more engaging.

Product Launch Presentation Templates That Make an Impact

Free product intorduction presentation template to for a perfect go-to-market. Impress readers with interactive product launch side design beyond PPT or PDF.

Choose template by:

A business solution you can trust

What Makes Storydoc Better than PowerPoint or PDF?

With your same-old product introduction PowerPoint design, you’ll never stand out, let alone engage. Decision-makers and investors have seen beautiful new product launch PPTs and PDFs a thousand times before. Though pretty, they’re still static, dull, and hard to understand.

Storydoc’s interactive product launch slide design brings your content to life with animation, annotation, and narration that tell a story, not just present information.

What is the Goal of a Product Launch Presentation Template?

The goal of a product launch presentation template is to provide a structured and visually engaging framework that effectively introduces a new product to the market.

It aims to capture the audience's attention, convey key product features and benefits, and generate excitement and anticipation for the product's release.

What Makes a Good Product Launch Presentation Design?

• Clarity and Simplicity: Use clear, easy-to-understand visuals and text.
• Consistent Branding: Incorporate brand colors, logos, and styles.
• Engaging Visuals: Utilize high-quality images and graphics relevant to the product.
• Storytelling: Craft a narrative that connects the audience emotionally to the product.
• Interactivity: Include interactive elements like polls or Q&A sessions to engage the audience.
• Data Visualization: Present data and statistics through charts and infographics for easy comprehension.
• Contrast and Readability: Ensure text stands out against backgrounds for easy reading.
• Call to Action: End with a compelling call to action that prompts audience response.

Why Use a Storydoc Template Instead of Paying an Agency?

• Stroydocs are 2x more engaging than a typical agency-made product launch presentation
• Our templates cost a fraction of the price you pay an agency.
• With Storydoc you can produce content about 5x faster than using the legacy design approach.

What Should a Product Launch Presentation Template Include?

• Cover Slide: Introduce the product with a compelling image and title.
• Agenda: Outline the presentation's structure.
• Company Overview: Briefly introduce your company and its mission.
• Market Analysis: Present data on market trends and target audience.
• Product Overview: Detail the product’s features, benefits, and unique selling points.
• Competitive Analysis: Compare the product with competitors.
• Pricing and Availability: Provide pricing details and availability information.
• Customer Testimonials: Include real or hypothetical customer feedback.
• Marketing Strategy: Outline the marketing plan for the product.
• Closing Slide: Summarize key points and include a call to action.

What Are the Main Types of Product Launch Presentations?

• In-Person Presentations: Traditional, face-to-face product introductions.
• Webinars: Online presentations, often live, allowing for wider reach.
• Video Presentations: Pre-recorded presentations, ideal for sharing on multiple platforms.
• Interactive Demos: Presentations that include live demonstrations or interactive elements.

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Product Launch Presentation

Table of contents, what is a product launch presentation, what’s the purpose of a product launch presentation, how to create the best product launch presentation in 4 simple steps, download our free product launch presentation template (in google slides format), product launch presentation: steps to create & free template.

Launching a new product is a multi-dimensional process that consists of many aspects.

One of those is the product presentation , which you’ll have to create and present both in-house as well as to the public.

If you’re unsure how to get started with one, no need to worry!

In the following guide, we’re going to talk about:

• What a product launch presentation is
• What the purpose of a presentation is when it comes to launching a product
• What the most important steps are when creating a product launch presentation

Plus, we’ll share with you our free product launch presentation template towards the end, so stay tuned.

Without further ado, let’s get started.

A product launch presentation is the summary of all key elements that your new product launch consists of that gets presented to various stakeholders and the public. 

Think of it as an overview of your entire launch plan that'll help people understand what it’s all about in a few simple slides.

To be precise, a product launch presentation should include the following:

• Your new product
• The roadmap - pre-launch /launch/post-launch
• The marketing strategy
• Important objectives

And anything else you consider to be a vital part of your launch process.

You can obviously dive deeper into each part and also feature metrics, charts, pain points, and infographics.

It’s important to remember, however, that this is like a pitch deck so it has to be concise and to the point, since it has a certain purpose.

Let’s see exactly what that is.

In this part of our guide, we’re going to discuss the purpose of a product launch presentation by having a closer look at the reasons why it’s such an important part of any product launch strategy .

This presentation can offer a great variety of benefits and we’ll try to cover the most prominent ones to help you understand why you need one and the reasons why we strongly suggest creating one for your upcoming launch.

Let’s have a look at those reasons.

Reason #1: It delivers your product’s key message

all products have a purpose and solve a problem.

Whether it’s to make a certain process easier for users or help save time on something, it’s vital for every product to have a reason why people will use or buy it.

However, it’s equally important to be able to communicate that purpose - its message - to your target audience effectively, in order to inform them about the product’s existence and incentivize them to purchase it.

This can be done both through coordinated marketing efforts and with the help of a high-quality product launch presentation .

Things you can include in it are:

• What 's your mission?
• How will you achieve it?
• Why will you do it?

Ideally, you should be able to answer those questions with ease and make them clear to people.

Just to give you an example, the following slide is a reproduction of Airbnb’s original product presentation.

Image Source: Slideshare

As you can see, its message is clearly outlined and easy for someone to understand.

Overall, dedicating one or two slides in your presentation to deliver your product’s key message is essential and one of the reasons why a product launch presentation is so important for a successful launch.

Let’s head over to the next reason.

Reason #2: It discusses your product’s advantages and characteristics

Now that your audience is aware of your key message, it’s equally important to communicate your product’s elements and advantages .

Include questions like:

• How does the product work?
• How is it different from your competition?

Answering these should make your launch as successful as possible and create a buzz around it.

Author’s Note: If a product is one of a kind and different from its closest competitors, its main advantage is also known as its USP, or unique selling point.

You don’t have to dive deep into your product’s characteristics and benefits - a presentation should be concise and to the point - but listing the most prominent ones is of vital importance.

For instance, here’s a slide from Uber’s first presentation.

As you can see, the benefits a user gets compared to the competition - cabs and other car services - are simple and clear for users to understand.

To sum up, giving a product overview and covering what it’s all about is an integral part of any perfect product launch presentation and shouldn’t be avoided.

Let’s continue.

Reason #3: It allows you to connect with your customers

Nothing beats a strong connection between a business and its customers.

A successful product launch presentation is certainly not the only way to achieve this, but it sure is a great place to start.

By interacting with potential customers and showcasing why your product is important and how it’ll make their lives easier, you establish a relationship right from the very beginning.

This is also known as relationship marketing ; a type of marketing that focuses specifically on building customer loyalty .

This tactic should ideally be integrated into your product launch marketing plan , since it’ll play a key part in your product’s success in the market, considering that engaged customers bring in 51% higher revenue than disengaged ones.

All in all, a good product launch presentation should highlight your customer’s needs and explain how your product will resolve them , thus creating an immediate connection with your audience.

Moving on to the next reason.

Reason #4: It combats potential concerns

When introducing a new product to the market that your potential customers aren’t yet familiar with, it’s only natural for them to have questions and concerns.

While marketing efforts such as social media campaigns can inform them about the product’s benefits and capabilities, with a presentation you can explain exactly how it works and why they should purchase it.

What’s more, things like the launch roadmap, pricing, and the general product launch plan can all be explained in a presentation, thus making everything clear even before the launch takes place.

This will avoid potential concerns and confusion during the launch and post-launch phases, since people will be aware of everything and you can focus on executing your plan.

Makes sense, right?

Look at the following slide from Mint’s pre-launch presentation, when the personal financial management company was still a startup idea.

What is shown above is the value a user will get from using the product, compared to other alternatives; this immediately answers any potential concerns about the benefits of Mint.

This makes it clear that one of the purposes of a product launch presentation is answering questions and addressing concerns.

Now, if you’re wondering how you’ll make an awesome presentation yourself for an upcoming launch, we’ve got you covered.

In this part of our guide, we’re going to show you the steps for creating a high-quality product launch presentation.

No matter whether you prefer Google Slides or PowerPoint presentations, the following steps will help you through the process.

Let’s get started.

Step #1: Describe your product

Since we’re talking about a presentation for your upcoming product launch, it only makes sense that we begin with an overview of your product .

After all - as we said earlier - this is about something that's new to the market, so you need to describe things like:

• How it works
• Why it exists

So that your audience can understand what it’s all about and whether it’s a good fit for them.

Going back to the first example we used from Airbnb’s pre-launch presentation, we can see that one of the slides is dedicated to briefly explaining how the product works in three steps.

Try not to get into minute detail that'll make your slides tiring; instead, cover the most important elements that are worth pointing out.

You can think of it as your product's introduction to the market.

Author’s Tip: Try to keep consistency between all slides by using the same colors, fonts, and slide designs.

Let’s move on to the next step.

Step #2: Specify your target market

Now that you’ve covered what your product is all about, it’s time to explain who it’s for.

In other words, what is your target audience?

Who will get the most use out of the product?

Such questions are important both for your team members and your potential customers.

You can actually break this step into two main parts; one is your target market in numbers and the other is your ideal customer using personas .

In the first case, how big is your estimated market? 

This will determine whether there’s enough demand for what you offer.

We’ll once again use Airbnb’s presentation as an example.

You can see the market size has been presented in the number of trips booked, the serviceable available market, and the estimated market share.

Something similar can be done in your own presentation, but for your own market.

In the second case, you can describe your target audience in detail and who your ideal customers are.

For example, which genders will your product appeal to? How about the age range, geographical locations, and behaviors?

These are all things you should think about and dedicate a couple of Google or PPT slides to.

Let’s move forward.

Step #3: Explain your launch timeline

The product launch timeline is an integral part of your launch process and we strongly advise including it in your presentation, too.

This will help all stakeholders understand when the launch will take place, as well as what actions will be taken prior, during, and after it.

Just to give you an idea, when you set a launch date you can create a roadmap with the tasks that’ll be done in order to ensure a smooth and effective launch.

Setting up a strategy, building email lists, creating referral programs , setting objectives, announcing the launch, and measuring results are some of the essential actions that need to be taken care of.

To sum up, a timeline also helps you to organize everything in time and your audience will know when to expect your new product to be released.

Author’s Tip: As a product manager or anyone else involved in the launch, it’s natural to know everything about the process, but it’s vital that you make things clear to everyone else, too.

Let’s continue to the fourth step we have for you.

Step #4: How you’ll promote the launch

An important part of any product launch is how you’re going to promote it .

This can play a key role in determining the success of your launch, since the more people learn about it, the better.

What we recommend doing is giving an overview of your entire product launch marketing plan and the ways by which you’ll acquire new customers.

Take into account things like:

• Social media content, e.g. Facebook, Linkedin, Instagram, etc.
• Blog content
• Email campaigns
• Press releases
• Paid advertising

Along with other actions you can take to promote your product launch.

All in all, there are many presentation ideas you can come up with, but adding the four steps we just covered are vital to any good product launch presentation.

It’s now time to save you some time by showing you how to download our presentation and adjust it to your needs for your upcoming launch. 

As promised, in this last section of our guide we’re going to share with you our free product launch presentation template .

Although it’s in Google Slides format, you can always turn it into a Microsoft PowerPoint template or whatever suits you best.

Our template begins with a cover slide where you have to add your product’s name and a title.

It’s purpose is solely to inform your audience what the presentation is all about, so remember to keep it brief and simple.

Author’s Note: What we’re sharing is a template. You can always add images and backgrounds of your choice to make the slides more visually appealing.

Let’s continue to the next slide.

After that, you can use the table of contents to explain what’s about to follow.

This will keep your audience informed and engaged.

Moving on to the next part, we strongly suggest giving some context as to who you and your team are , plus what each of you do.

You can even add photos of every team member to make the presentation more personalized.

It’s now time to give an overview of your product , meaning that you briefly have to explain what it is and how it works.

You can always go back to the first step of our guide for more information on this part.

You should also talk about your product’s purpose along with a photo of it so people know exactly what it looks like.

Alternatively, you can add a graphic showing its characteristics.

It’s now time to describe your target market , by specifying who your target audience is.

Also include the overall state of your market :

This means you need to cover things like:

• The estimated market value
• How many competitors there are
• The estimated market size

You can add graphs and pie charts that'll make things clearer and easy to understand.

Moving on to the next part, it’s time for your product launch timeline .

You can start by announcing the official product launch date and what actions will be taken up to then, as well as during and after the launch in the next two slides.

Now, it’s important to outline the marketing strategy that'll promote your product launch.

This means briefly listing your marketing efforts that’ll make the launch reaches as many people as possible.

Before you end the presentation, it’s a good idea to also cover your objectives .

What are you planning to achieve in terms of total signups, purchases, or whatever else your target KPI is? 

If you’re planning on setting different objectives based on certain dates, you can add a chart to make things more visually appealing, as always.

You can then wrap things up with a few words and your new product presentation is done!

Keep in mind that what we’re sharing is solely a template, so it’s up to you to customize and personalize it based on your own needs and preferences.

Let’s wrap up and close with some final words.

Before You Go

There you have it.

That was our full guide on the importance of product launch presentations , as well as how to create your own.

We hope that you gained some new knowledge and that we helped you out with an important step of any product launch, by offering our free product launch presentation template.

Lastly, if you feel like you need some extra help in keeping track of everything that needs to be done, don’t hesitate to use our product launch checklist.

Thanks for reading!

Written by:

Nikitas Filosofof

Nikitas is responsible for growth at Viral Loops and also helps customers on 1-on-1 basis to reach success with their referral campaigns. Let's connect on LinkedIn

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Product Launch PowerPoint Template

The Product Launch PowerPoint Template is a 3 steps timeline diagram depicting a rocket launch. The rocket and spaceship shapes are often used as metaphors for initiation, kick start, and launch of products or services. You can use the rocket illustrations in many ways to describe the launch of a project, project, or brand. This template presents a curved timeline with three milestones leading to the final launch. These milestones are pre-launch, launch, and post-launch. Users can describe planning activities at each stage of the launch in three milestones. When you are planning to create a new product launch presentation, use our one-slide PowerPoint product launch to showcase 3 stages. The product launch infographic diagram template with modern clipart icons aid to excite team about the launch of a product.

The product launch is an important stage in the product lifecycle. The product managers are responsible for market strategy, launch planning, and implementation for successfully launching a new product. To bring everyone on same page about product launch strategy, use 3 stage product launch roadmap. It can help participants to brainstorm pre-launch, launch, and post-launch ideas and strategies. The editable PowerPoint template enables users to modify color schemes, icons, and contents according to a product. Users can take suggestions from the team using a visual roadmap of the product launch scheme.

Product Launch PowerPoint Template is a ready-to-use product marketing campaign presentation. There is a lot that goes into a successful launch of the product. You can use additional PowerPoint templates of a rocket launch to present product checklist, market analysis, and timeline. This product launch slide template for PowerPoint is also compatible with Google Slides. The activities of pre-launch, launch and post-launch keep the customers excited about a new product. Take an example of Apple Inc. that introduces features in pre-launch, markets launch date, and offers support after purchase. Alternatively, you can download other product launch slides and presentation templates for planning a product launch, as part of a business development plan, and including key components such as pre-launch, the launch, and post-launch activities.

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Creative Product Launch PowerPoint Template

Number of slides: 10

Product launches require a ton of preparation as there are many variables that need to be taken into consideration for a fully-optimized release. Ensuring the product is ready, creating a good marketing campaign and determining the launch date based on the current business circumstances are all important factors that need to be counted. Use the Product Launch Checklist, the Launch Timeline and the Market Analysis slides to ensure a successful presentation.

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Free Creative Product Launch PowerPoint Template

Product launch checklist.

When you have many juggle multiple work streams, having a complete and reliable checklist is going to help you make sure you have all the requirements ready for your product launch. This slide offers you multiple columns for checklists, one for each business area such as marketing, technology, and logistics, that allow you to easily track the progress for each business unit.

Launch Timeline

Arguably, the most important aspect when launching a product in ensuring a solid timeline is being respected. By aligning all stakeholders to a single comprehensive timeline, you eliminate any misunderstandings and simplify the product release process.

Market Analysis slides

In order to make sure your product is developed, marketed and dated correctly, you need to have a good understanding of the current business environment that you are going to penetrate. This slide allows you to present multiple data streams that can help you make the best decisions.

The Launch is the most important step

Make a good first impression by ensuring that you launch your product successfully.

Run the appropriate marketing campaigns

Publish press releases and notifying the relevant media channels and outlets

Keep your product to the top

After releasing your product, make sure you keep supporting your customers

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Features of these PowerPoint presentation slides:

Showcase a product or service launch process using professionally designed Product Launch Free PowerPoint Template. Create a product launch strategy, show a product development lifecycle, marketing plans, and more with the help of launch PPT slide. Jot down the steps of the launch using this editable product launch PPT template.

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Free Product Launch Plan Templates

By Joe Weller | March 8, 2022

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In order to plan an effective product launch, consider using a free product launch plan template. We’ve rounded up a comprehensive list of the top product launch plans, all of which are fully customizable and available in a range of formats.

Included on this page, you’ll find a product launch marketing plan , a software product launch template with a Gantt chart, a product launch roadmap template , and a 90-day launch plan .

Product Launch Marketing Plan Template

Download Product Launch Marketing Plan Template Microsoft Excel | Adobe PDF | Google Sheets

Develop a strategic product launch marketing plan by strengthening your understanding of your product, audience, messaging, marketing channels, and staff requirements. Use this information to create an effective promotional plan for your product, including any content you need for online or print media outlets. Incorporate this template into your initial planning during the pre-launch phase to help design an effective marketing strategy.

See our comprehensive guide to product marketing and our marketing plan template collection for more information and free resources.

Software Product Launch Plan Template

Download Software Product Launch Plan Template — Microsoft Excel

Create a software as a service (SaaS) or other software product launch plan with this Gantt chart template, which includes a sample launch plan with generic tasks related to planning, sales, marketing, and product releases. Edit the activities for your specific product, select a priority for each task, and specify start and end dates. The Gantt chart provides a visual calendar with a customizable start date, so you can stay organized as you plan your software product launch.

New Product Launch Plan Template

Download New Product Launch Plan Template Microsoft Excel | Microsoft Word | Adobe PDF

This new product launch template breaks down your plan into sections ranging from pre-launch analysis to post-launch review. Each section includes a list of tasks, assigned owners, due dates, and statuses. The Microsoft Excel version also provides a dropdown menu with status options to help you manage each task. Edit the status key and task categories to create a customized launch plan template for your business.

Get more product planning tools — including analysis, strategy, and dashboard templates — in our collection of free product management templates .

Product Launch Communication Plan Template

Download Product Launch Communication Plan Template Microsoft Excel | Microsoft Word  

Use this template to plan internal communications with project teams, sales partners, and other product launch stakeholders. For each type of communication, list the purpose or objective, method and frequency of communication, target audience, and any associated deliverables. Keep track of daily, weekly, and monthly communications to help implement your product launch plan successfully.

Product Launch Roadmap Template

Download Product Launch Roadmap Template — Microsoft Excel

This template allows you to view your product launch plan in a roadmap format, with separate sections for initial planning and pre-launch, launch, and post-launch activities. The roadmap divides business quarters into months, and also includes milestone markers to which you can add key dates. Edit the status key and add your text to the bars on the roadmap to create a visual timeline of tasks. Use this template for your entire launch plan or for individual elements, such as a marketing plan schedule or a product launch event.

90-Day Product Launch Plan Template

Download 90-Day Product Launch Plan Template Microsoft Excel | Microsoft Word | Adobe PDF

This product launch template serves as an easy way to organize activities into 30, 60, and 90-day segments. In the first column, list primary goals or tasks, and then add subtasks for each item. Use the status column to track progress and highlight delays. You can use this template for both product and project launch planning.

PowerPoint Product Launch Plan Template

Download PowerPoint Product Launch Plan Template — Microsoft PPT

Use this template to outline your product launch plan in a PowerPoint presentation. The template provides slides for the early planning phase, sales information, marketing tasks, social media strategy, and product release details. Plus, each slide includes example color-coded status markers to indicate whether an activity is in progress, completed, or needs review. Use this template to provide stakeholders with a quick but comprehensive update on the progress of your launch plan.

Coordinate a Successful Product Launch with Smartsheet for Project Management

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The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

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Cropia Product Launch

It seems that you like this template, cropia product launch presentation, free google slides theme, powerpoint template, and canva presentation template.

A product launch is a crucial moment in any company. To help you with the presentation, we've created this template. Its design stands out due to the gradients and a smart use of geometrical shapes, including hexagons and rectangles. We're supplying you with different layouts where you can define the buyer persona, make comparisons of your competitors, show the market share or clarify the sales funnel.

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