proposal letter for product presentation

How to Write Product Proposals That Land Deals (+Examples)

Learn how to write product proposals with our expert tips. Discover inspiring product proposal examples and use templates to create your best deck yet.

8 minute read

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Short answer

What is a product proposal?

A product proposal is a document that outlines the concept, benefits, and roadmap of a new product. It's designed to persuade stakeholders or investors by showcasing the product's potential and how it addresses specific user needs or bridges market gaps.

Why do most product proposals fail?

Your product proposal is competing for attention against an army of competitors. For a busy decision-maker, 99% of proposals look alike.

Most product proposals fail because they fail to stand out. What are you doing to be that 1% that makes it in the door?

Stick around, and I’ll teach you how to write a product proposal that opens doors.

You’ll also get concrete examples and templates of product proposals that worked well for others like you.

Let’s dive in!

What should be included in a product proposal?

Creating a product proposal presentation is like painting a picture of your product's future – it needs to be vivid, compelling, and memorable.

Here's a list of essential elements to include, ensuring your proposal captures attention and convinces readers to buy into your vision.

11 elements of a product proposal:

Engaging introduction: Begin with a headline that grabs attention and succinctly presents your product idea.

Product overview: Provide a concise yet thorough summary of your product, highlighting its unique aspects.

Target market analysis: Clearly define and describe the intended market for your product, emphasizing its relevance to this group.

Consumer advantages: Clearly list the key benefits your product offers to its users and the problem it solves.

Market comparison: Analyze similar products in the market, showcasing how your product differentiates and excels in relation to trending products , highlighting market demand and relevancy.

Development roadmap: Outline the key stages in your product's development, including current progress and future goals.

Team: Introduce yourself, highlighting your background and experiences that add credibility to the product's success.

Promotional strategies: Detail your plans for marketing and promoting your product.

Pricing strategy: Discuss your product's pricing model, explaining how it aligns with market expectations and product value.

Financial projections: Provide calculated estimates of potential earnings, costs, and overall financial growth expectations.

Next step: End with a clear call to action, guiding readers on what to do next.

What is the best product proposal format?

When it comes to product proposals, format is key. The most popular product proposal formats include traditional documents and PowerPoint presentations.

Documents are great for detailed, text-heavy content, allowing for in-depth explanations and comprehensive data presentation.

PowerPoint presentations, on the other hand, are excellent for visually driven pitches, making them ideal for capturing attention with graphics and concise points.

Interactive decks combine the best of both worlds – the detail of documents and the visual appeal of presentations.

They stand out for their dynamic nature, allowing viewers to engage with the content through clickable elements, embedded videos, and interactive data visualizations.

It's a format that not only tells but shows the potential of your product, making it a powerful tool in any salesperson's arsenal.

You can see what an interactive product proposal looks like below:

Product proposal examples that sell your idea

Exploring product proposal examples is a great way to understand what leads to success.

In this section, we showcase a variety of proposals that have effectively achieved their goals, whether it’s securing investment, impressing stakeholders, or launching a product with a bang.

We'll break down what makes each example stand out. You'll see how clear communication, creative presentation, and a solid understanding of the audience and market come together to create a persuasive and impactful product proposal.

Product marketing proposal

This product marketing proposal outlines a strategic approach to boost business efficiency and growth, leveraging tailored consulting solutions to overcome common industry challenges.

What makes this product proposal example great:

Strategic insights and custom solutions: It offers actionable strategies and custom solutions tailored to specific business challenges, demonstrating a deep understanding of dynamic market needs.

Quantifiable success metrics: The proposal highlights proven impacts, such as revenue growth, market expansion, and client satisfaction rates, providing tangible evidence of its effectiveness.

Engaging and interactive presentation: Utilizing an interactive format, the proposal engages readers with a compelling narrative and easy-to-navigate sections, enhancing the overall user experience.

Product supply proposal

This product supply proposal shows how a well-structured presentation, combined with a clear value proposition and user-friendly design elements, can effectively communicate the benefits of a product, encouraging potential clients to take the next step.

Clear value proposition: The proposal effectively communicates a clear value proposition, emphasizing how the presented solutions address inefficiencies in IT systems.

Narrated design: It employs a narrated design approach in the key features section, making it easy for readers to understand the benefits of the offered solutions.

Embedded calendar for easy scheduling: Embedding your calendar in the deck simplifies the process for potential clients to schedule a meeting or demo, enhancing user engagement and facilitating immediate action.

Private label product proposal

This proposal effectively utilizes multimedia elements and customization options to enhance engagement and provide comprehensive insights into the product's value proposition.

Video on the cover: Incorporating a video on the cover page immediately engages viewers, providing a dynamic introduction to the product and setting the tone for the proposal.

Option to embed external links: The proposal includes the ability to embed a link to a detailed case study, offering potential clients a deeper insight into the product's impact and success stories.

Easy personalization: It offers the flexibility to easily create personalized versions of the deck in just a few clicks, allowing for a tailored presentation that can address the specific needs and interests of different clients.

Product distribution proposal

This product distribution proposal is designed to efficiently outline a strategic approach for expanding market reach through various distribution channels, leveraging digital tools for customization and adaptability.

What makes this product distribution proposal example great:

Easily customizable logo placeholders: The proposal includes easily customizable logo placeholders, allowing for quick branding personalization that aligns with the distributor or partner's corporate identity.

Option to edit details after sending the deck: It offers the flexibility to edit details even after the deck has been sent, ensuring that the information remains up-to-date and can be adjusted based on ongoing discussions or feedback.

Option to segment content in tabs: You can segment the content in tabs, making the proposal easy to navigate and allowing readers to quickly access the information most relevant to them.

Product development proposal

This product development proposal is crafted to showcase a strategic approach for creating innovative solutions, utilizing a dynamic and interactive presentation format that emphasizes key information and engages stakeholders.

What makes this product development proposal example great:

Use of grayed-out content: The proposal smartly uses grayed-out content to subtly guide the reader's attention towards the most critical information, ensuring focus on key points and decisions.

Various image and video placeholders: It is equipped with a variety of image and video placeholders, allowing for a rich, multimedia presentation of the product concept, features, and potential impact, making the proposal more engaging.

Option to add an accept button: Including an 'Accept' button streamlines the decision-making process and facilitates quicker progression to the next stages of development.

Software product proposal

This product proposal is designed to present a software solution that combines the charm of retro gaming with modern technology. This deck is ideal for showcasing software products that appeal to both nostalgia and contemporary user needs.

What makes this product proposal great:

Captivating introduction: The deck starts with a compelling introduction that sets the stage for the software's unique features and potential impact.

Mission and vision communication: The proposal articulates a mission that focuses on reconnecting generations through the shared joy of gaming, adding depth to the product's purpose.

Interactive elements for user experience: It incorporates interactive elements like demos or virtual tours, enhancing user engagement and understanding.

Physical product proposal

This physical proposal deck is specifically designed for introducing a tangible product, in this case, high-end headphones. It combines technical details with a focus on user experience, making it ideal for a product that blends technology with lifestyle.

Engaging product storytelling: The proposal opens with a compelling narrative about the product, focusing on its unique features and user benefits.

Strategic market positioning: It features a market analysis section, focusing on positioning the product in a competitive landscape.

Target audience identification: It includes a section for defining the target audience, focusing on demographics, preferences, and buying behaviors.

Product business proposal

This proposal is a specialized presentation designed to effectively communicate a product's strategic plan and development journey. It's crafted to be both informative and engaging, with features that enhance the presentation and understanding of the product strategy.

Interactive timeline: It features an interactive timeline that allows viewers to explore the key value propositions.

Built-in analytics panel: The deck features a built-in analytics panel that tracks its performance. This tool provides valuable insights into viewer engagement, helping to measure the effectiveness of the proposal and make data-driven improvements.

Smart CTA with an embedded calendar: The proposal includes a smart call-to-action feature with an embedded calendar, enabling readers to easily schedule a meeting or consultation directly from the proposal.

How to write a product proposal?

Crafting a product proposal is like telling a compelling story where your product is the protagonist. It's not just about listing features; it's about weaving a narrative that captivates, convinces, and converts. Here’s how you can do it in a few simple steps.

7 steps to write a product proposal:

1) Understand your audience

Know who you're speaking to. Whether it's investors, stakeholders, or potential customers, understanding their needs and expectations is crucial. Tailor your product proposal to address their specific interests and concerns.

2) Define your product’s unique value

What makes your product unique? Focus on the features that set your product apart from the competition. Explain how it solves a problem or fulfills a need better than anything else out there.

3) Structure your proposal effectively

Start with an engaging introduction that piques interest, such as a surprising statistic or a relatable anecdote.

Then, detail your product with a focus on benefits, not just features. Conclude with a call to action that's clear and compelling, like inviting stakeholders to a demo. Make sure every section flows logically into the next.

4) Use persuasive language

Your choice of words can make a big difference. Use persuasive language that evokes emotion and creates a sense of urgency. However, avoid over-exaggeration; stay credible and authentic.

For example, instead of saying, "Our product increases productivity," say, "Imagine reclaiming 10 hours a week with our productivity tool." This approach makes the benefit tangible and personal.

If you want to learn more, check out our guide on how to make a persuasive presentation .

5) Provide concrete data and research

Support your proposal with market research, user testimonials, or case studies. For instance, use data to show market trends that support the need for your product, or include a case study of a beta tester who significantly benefited from your product. Use generative AI to gather such insights.

6) Address potential concerns

Identify potential objections and address them head-on. For example, if cost might be a concern, include a comparative analysis showing long-term savings compared to competitors. This approach demonstrates foresight and builds trust.

7) End with a memorable conclusion

Your conclusion should be more than a summary; it should be a final, persuasive pitch. For instance, conclude with, "Be a part of the revolution in enhancing project management efficiency by arranging a demo with us today."

You can also use a conclusion generator to craft a compelling closing statement, on top of embeding your calendar directly into the proposal to make taking that next step easier than ever.

Here's a great example of a deck with an embedded calendar:

Similarly, adding an 'Accept' button to your proposal can streamline the decision-making process. This simple yet powerful feature dramatically reduces friction, letting your clients commit with just a single click.

This effectively shortens the sales cycle, paving the way for quicker, more efficient business transactions.

Here's an example of a deck with an accept button:

How to design a product proposal?

Designing a product proposal is about creating a visual journey that captivates and informs. It's not just about what you say; it's about how you present it.

A well-designed proposal can significantly enhance the impact of your message, turning a simple document into an engaging experience.

7 design tips for your product proposal:

1) Embrace scrollytelling

Scrollytelling , or scroll-based storytelling, brings your proposal to life, turning static information into an interactive journey. As the reader scrolls, they're drawn into a story that unfolds with each swipe, keeping them engaged and interested.

Here's a great example of scrollytelling in action:

2) Personalize your deck

Personalize your proposal by integrating with a CRM to automatically extract elements like the prospect's name or company name. This level of personalization shows attention to detail and creates a connection with the prospect, making the proposal feel tailor-made for them.

Here's an example of a personalized proposal slide:

3) Use data visualization

Go beyond basic charts and graphs. For example, use interactive timelines to show market trends or animated graphs to demonstrate user growth. This approach makes complex data easily digestible and engaging.

Here's a great example of data visualization use:

4) Include visuals and demonstrations

High-quality images, videos, or even interactive demos can significantly enhance your proposal. They allow the reader to see your product in action, providing a clearer understanding of its features and benefits.

For instance, a short video demo can be more effective than pages of text in explaining how your product works.

Here's an example of a visual proposal:

5) Design for all devices

In today's mobile-first world, your proposal needs to look great on any device. Responsive design ensures that your proposal adapts to different screen sizes, providing a seamless experience whether it's viewed on a desktop, tablet, or smartphone.

Here's what a responsive deck looks like:

6) Use consistent branding

Your proposal should reflect your brand's identity. Consistent use of colors, fonts, and logos reinforces your brand and builds trust. Every element of your proposal should align with your brand's aesthetic and values.

Here's an example of a branded deck:

7) Add interactive elements

Incorporate interactive elements like clickable tabs, expandable sections, or embedded ROI calculators that prospects can adjust to see the potential return on their investment.

These features not only make your proposal more engaging but also allow readers to explore your product in a way that's hands-on and make its benefits more tangible.

Here's a great example of an interactive slide:

Interactive product proposal templates

Crafting a proposal from scratch requires not only a deep understanding of your product but also skills in design, storytelling, and data presentation.

This is where interactive product proposal templates become invaluable. They offer a well-structured starting point, saving you from the blank slide syndrome and hours of design work.

With customizable features, these templates allow you to infuse your brand's identity and tailor the content to your product's unique story.

Grab one from the library below.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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6 Examples: How to Write a Perfect Proposal Letter (Step-by-Step)

• Understanding Proposal Letters Part 1
• Structuring Your Proposal Letter Part 2
• Key Elements of a Proposal Letter Part 3
• Step-By-Step Guide to Writing a Proposal Letter Part 4
• How to Write a Business Proposal Letter (Example) Part 5
• How to Write a Job Proposal Letter (Example) Part 6
• How to Write an Academic Proposal Letter (Example) Part 7
• Successful Business Proposal Email Example Part 8
• Example of a Proposal Letter for a Marketing Project Part 9
• Effective Job Proposal Email Example Part 10

Part 1 Understanding Proposal Letters

A proposal letter is a written document sent to a potential client, employer, or partner, outlining your proposed idea, project, or plan. It aims to persuade the recipient to consider your proposal and take action on it.

To begin with, think of the end goal. Identify what you want to achieve with your proposal letter. This could be anything from securing a contract to obtaining funding for a project. Having a clear objective in mind helps you create a compelling document.

Next, research your target audience. Understand the recipient’s needs, preferences, and potential pain points. Tailor your letter to demonstrate how it addresses their specific requirements boosting your chances of success.

Now, let’s discuss the structure of a proposal letter. Generally, it follows a simple layout:

• Salutation : Start with a formal greeting, addressing the recipient by their full name or title.
• Introduction : Introduce the purpose of your letter, highlighting the central theme of your proposal.
• Body : Explain your proposal in detail, including benefits, costs, timeline, and any other vital information.
• Conclusion : Summarize the key points and request for a follow-up meeting or discussion.
• Closing : End with a courteous sign-off, such as “Sincerely” or “Best regards.”

Part 2 Structuring Your Proposal Letter

Starting with a strong introduction.

Begin your proposal letter with a friendly, professional tone that captures your reader’s attention. Introduce yourself and your organization, briefly explaining your background and experience. Connect with your reader by showing that you understand their needs and goals. Make sure you mention the purpose of your proposal and the solution you want to offer with confidence.

Proposing Your Idea

After laying the groundwork, dive into the details of your proposal. Explain what your solution or idea is and how it addresses the needs and goals mentioned earlier. Make sure to highlight the key benefits, focusing on what’s in it for your reader. Be specific and use facts, figures, and examples to support your claims. Keep your paragraphs organized and use bullet points or bold text to emphasize important information.

For example:

• Benefit 1: Reduction in production costs by 30%
• Benefit 2: Improved customer satisfaction
• Benefit 3: Streamlined workflow processes

This will help your reader easily understand and remember the main points of your proposal.

Ending with a Perfect Conclusion

End your proposal letter on a positive note, summarizing the main benefits and advantages of your idea. Reiterate your enthusiasm and commitment to providing the best solution possible. Offer your assistance in answering any questions or addressing concerns your reader might have. Finish with a call-to-action, such as setting up a meeting or signing a contract, and provide your contact information so they can easily get in touch with you.

Part 3 Key Elements of a Proposal Letter

Clear objective.

A successful proposal letter begins with a clear objective. When writing your letter, make sure to state the purpose of the proposal in a concise and straightforward manner. This helps the reader understand what you want to achieve and the solution you’re providing. Avoid using jargon or complex language, as it can be confusing and might lead the reader to misunderstand the core message.

Specific Details

Providing specific details is important to make your proposal letter more persuasive. This includes outlining the scope of work, timeframe, and estimated costs for the project. You should also highlight any unique aspects of your proposal that set it apart from competitors or alternative solutions.

For example, if you’re proposing a marketing campaign, you could outline the target audience, marketing channels you’ll use, content creation, and metrics for success. By providing specifics, you demonstrate that you’ve put thought into the project and have a well-planned approach, instilling confidence in the reader that you are the right choice.

Compelling Reasoning

Your proposal letter should include compelling reasoning for why the recipient should choose your solution. This can include:

• Demonstrating your expertise and experience in the field
• Explaining the benefits of your proposed solution
• Sharing success stories and testimonials from past clients or projects
• Outlining how your proposal aligns with the recipient’s goals and needs

For example, continuing with the marketing campaign proposal, you could discuss how your experience in handling similar projects has led to significant increases in sales and brand recognition for your clients. Also, you might explain how your approach aligns with the recipient’s target demographics or business objectives to strengthen your case.

Part 4 Step-By-Step Guide to Writing a Proposal Letter

• Start by addressing the recipient with their professional title and full name.
• In the first paragraph, state the purpose of your letter and summarize your proposal briefly. Make sure to highlight the key benefits of your proposal for the recipient or their organization.
• In the next few paragraphs, provide details about your proposed project or partnership, such as your objectives, timelines, and expected outcomes. Also, showcase your competence and experience by mentioning relevant achievements or past collaborations.
• When closing the letter, express gratitude for their time and consideration. Offer to provide further information or answer any questions they may have.
• Lastly, include your full name, title, contact information, and signature.

Choosing the Right Format

Make sure your letter is in the right format to make it look professional. You will typically use a business letter format, which includes:

• Your contact information
• The recipient’s contact information
• Subject line (optional)
• Body of the letter

[Contact Details]

Dear [Recipient’s Name],

Re: [Proposal subject]

[Body of the letter]

[Your Name]

Setting the Tone

Maintain a friendly yet professional tone throughout your proposal letter. Be polite and respectful, addressing the recipient by their full name, and using “please” and “thank you” when appropriate. Keep the language conversational but clear, so your reader can easily understand your proposal. Stay away from overly technical terms or jargon, unless it is necessary and you’re sure your recipient will understand it.

Drafting the Body

Begin by providing an overview of the problem or need your proposal is addressing. Clearly explain the issue and why it’s important to solve it. Next, describe your proposed solution in detail, outlining your plan and how it will benefit the recipient. Be specific and realistic in your description; for example, if you’re proposing a project with a timeline and budget, include concrete figures and dates.

Break down your proposal into smaller sections, using separate paragraphs or even bullet points if helpful. This makes it easier for your reader to follow your argument and understand the various aspects of your proposal. Here’s a quick outline of what you should cover in the body of your proposal letter:

• Problem/need introduction
• Proposed solution
• Benefits of the solution
• Timeline and budget (if applicable)
• Your qualifications (why you’re the right choice to carry out the proposal)
• A call to action (how they can take the next step)

Proofreading Carefully

Before sending your proposal letter, take the time to thoroughly proofread it for errors in grammar, spelling, and formatting. Ensuring that your letter is polished and error-free shows the recipient that you take your proposal seriously and are committed to quality in your work. If possible, ask a colleague or friend to review your letter as well since a fresh set of eyes can often catch errors that you might have missed.

Part 5 How to Write a Business Proposal Letter (Example)

When writing a business proposal letter, your goal is to present your ideas or services in a way that’s compelling and clear. Business proposal letters can be sent to potential clients, partners, or investors. Here are some tips for writing an effective business proposal letter:

• Start with a brief introduction of your company and its offerings.
• Highlight the benefits of your product or service, focusing on the value it will bring to the recipient.
• Be specific about costs, timelines, and any other relevant information.
• Use clear, concise language, and avoid using jargon or overly technical terms.
• Close the letter by mentioning next steps, such as arranging a meeting or following up with further information.

Subject: New Collaboration Opportunity with [Your Company Name] Dear [Recipient’s Name], I’m reaching out on behalf of [Your Company Name] to discuss an exciting opportunity for collaboration. Our team has developed an innovative marketing strategy that could greatly benefit your company by increasing your customer acquisition rate by 20% within the next six months. […] We look forward to the possibility of working together and will be in touch shortly to schedule a meeting to discuss further details.

Part 6 How to Write a Job Proposal Letter (Example)

Job proposal letters are typically written by job seekers looking to create their own position within a company or to highlight their unique skills and experience. These letters should be concise, persuasive, and tailored to the specific company and its needs. Here are some key points to include:

• Briefly mention your background and skills relevant to the position.
• Describe how your unique abilities can positively impact the organization.
• Offer specific examples of how you can contribute to the company’s goals and objectives.
• End with a call to action, offering to provide more information or meet to discuss the opportunity further.

Subject: Job Proposal for Social Media Manager at [Company] Dear [Recipient’s Name], As an experienced social media professional, I am excited by the opportunity to bring my skills and expertise to [Company]. Based on my research of your current online presence, I believe I can contribute to increasing your brand awareness and engagement through a tailored social media strategy. […] I would appreciate the opportunity to further discuss how my background and passion for social media can contribute to [Company]’s growth and success. Please feel free to contact me at your convenience.

Part 7 How to Write an Academic Proposal Letter (Example)

Academic proposal letters are typically written by students or researchers seeking funding or approval for a research project. These letters should be well-organized, clear, and focused on the proposed project’s objectives and potential benefits. Consider the following when working on your academic proposal letter:

• Introduce the main research question or hypothesis.
• Provide a brief overview of the project’s methodology and work plan.
• Describe the expected outcomes and significance of the research.
• Include information about the project’s potential impact on the field and broader society.

Subject: Research Proposal for Study on the Effects of Mindfulness-Based Interventions Dear [Recipient’s Name], I am writing to propose a research project investigating the effects of mindfulness-based interventions on individuals suffering from chronic stress. The primary aim of the study will be to determine the overall efficacy of these interventions in reducing stress levels and improving overall mental wellbeing.

[…] I am confident that the results of this research will contribute significantly to our understanding of the relationship between mindfulness and mental health.

Part 8 Successful Business Proposal Email Example

Imagine you own a marketing agency, and you’d like to help a local business grow their social media presence. Start by addressing the recipient’s pain points, such as limited engagement on their platforms. Then, briefly introduce your agency and express excitement about working together:

Subject: Boost Your Social Media Engagement with Our Expertise

We’ve noticed that your business has a strong online presence, but engagement on your social media channels seems to be underwhelming. Our team at [Your Agency’s Name] can help you turn this around and maximize your audience interaction.

With our tailored social media marketing strategies, we’ve helped numerous clients increase their online engagement by an average of 65%. Our approach focuses on:

– Identifying and targeting your ideal customers – Creating high-quality, engaging content – Enhancing brand image and authority

We would love to discuss this opportunity further and provide you with a detailed plan on how we can work together to elevate your social media presence.

Looking forward to hearing from you, [Your Full Name] [Your Agency’s Name] [Contact Details]

Part 9 Example of a Proposal Letter for a Marketing Project

I’m excited to present our idea for boosting sales at ABC Company through a targeted marketing campaign.

As we discussed in our previous meeting, the sales figures have plateaued over the past year. Our marketing team has analyzed the situation and developed a strategy to increase brand awareness and boost sales. The campaign will focus on social media, email marketing, and online advertisements.

By implementing this project, we expect the following results:

– Enhanced brand visibility – Increased customer engagement – A 20% rise in sales within six months

The total cost for the marketing campaign is $10,000. This includes creative design, copywriting, ad placements, and performance monitoring. We propose a six-month timeline for the project, starting in December.

I would be delighted to discuss the proposal in more detail or provide further information as needed. Please let me know your availability, and I’ll schedule a follow-up meeting at your convenience.

Thank you for considering our proposal. I look forward to working together on this exciting project.

Best regards, [Name]

Keep in mind that proposal letters vary in length and detail depending on the project’s size and complexity. Always customize your letter to fit the specific requirements and expectations of the recipient.

Part 10 Effective Job Proposal Email Example

Now, let’s say you’re a freelance graphic designer aiming to work with a company that recently launched a new product. Start by expressing your intentions and introduce your expertise. Showcase your experience and services offered related to their needs:

Subject: Elevate Your New Product Launch with Professional Graphic Design Services

Hello [Recipient’s Name],

I recently came across your new product launch, and I believe your marketing materials could benefit from some professional graphic design enhancements. As an experienced graphic designer, I’d like to offer my services to help elevate your visual presentation and attract more customers.

With over five years of experience in the industry, I can create compelling designs for:

– Product packaging – Promotional materials (e.g., brochures, banners, posters) – Social media graphics – Website elements

Please find my online portfolio attached, showcasing my diverse design styles and previous projects. I’m confident that my skills and expertise can significantly contribute to your product’s success in the market.

If you’re interested, kindly reach out to me to discuss further details and pricing.

Best regards, [Your Full Name] [Contact Details]

Frequently Asked Questions

1. what are the key components to include in a proposal letter.

A well-crafted proposal letter should include the following key components:

• Opening Statement: Start with a concise and informative introduction that grabs the reader’s attention.
• Background Information: Provide necessary context to help your reader understand the problem or opportunity.
• Proposed Solution: Outline your proposed solution, including your unique selling points or innovative approach.
• Timeline and Budget: Give a brief overview of the estimated project duration and budget required.
• Call to Action: End with a call to action, inviting the reader to take the next step, whether it’s to request more information, schedule a meeting, or approve the proposal.

2. Can you share some tips on making a proposal letter persuasive?

To make your proposal letter persuasive, consider these tips:

• Use clear and concise language to effectively communicate your ideas.
• Focus on the benefits that the reader will gain from your proposal, emphasizing the value you bring.
• Include specific examples, case studies, or testimonials to back up your claims.
• Address any potential objections or concerns the reader may have and provide appropriate solutions.

3. What’s the best way to structure a proposal letter for a research project?

A research proposal letter should generally include the following structure:

• Introduction: Provide a brief overview of your research topic and its significance.
• Background and Literature Review: Summarize relevant research and demonstrate your expertise in the field.
• Research Questions and Objectives: Clearly state your research questions and the expected outcomes.
• Methodology: Explain your research approach and the techniques you will use.
• Expected Results: Provide an idea of the anticipated results and their significance.
• Timeline and Budget: Outline the project timeline and the funding required.

4. How do I create an effective business proposal letter for a potential client?

To create an effective business proposal letter, follow these steps:

• Start with a strong opening that captures the client’s attention.
• Clearly state the problem or opportunity your proposal addresses.
• Present your proposed solution, focusing on its unique and beneficial aspects.
• Provide evidence of your expertise and past successes, such as case studies or testimonials.
• Detail any necessary resources, deliverables, and a realistic timeline.
• End with a compelling call to action, inviting the client to take the next step.

5. In what order should I present my ideas when writing a proposal letter step by step?

When writing your proposal letter, present your ideas in a logical order that flows well for the reader. A typical order could include:

• Opening Statement: Grab the reader’s attention and introduce your proposal.
• Background Information: Provide relevant context to help your audience understand the issue or opportunity.
• Proposed Solution: Detail your unique and compelling solution to the problem.
• Evidence and Support: Showcase your expertise, past successes, and any supporting data.
• Timeline and Budget: Give an overview of the project’s duration and required funding.
• Call to Action: Conclude with a strong call to action that encourages the reader to move forward.
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Letter Templates

sample letter of intent for product presentation

Are you planning to present your product to potential clients or investors? A letter of intent for product presentation can help you communicate your intention and build excitement about your product. In this article, we will provide you with seven examples of sample letters of intent for product presentation, along with tips on how to write an effective letter and answers to frequently asked questions. You can find examples and edit them as needed to suit your specific situation.

Examples of Sample Letter of Intent for Product Presentation

Example 1: product launch invitation.

Dear [Client Name],

We are thrilled to announce the upcoming launch of our new product, [Product Name]. We cordially invite you to join us for the product presentation on [Date] at [Time] at [Location].

We believe that [Product Name] has the potential to revolutionize the industry and we are excited to share its features and benefits with you. We look forward to seeing you at the presentation and discussing how [Product Name] can meet your needs.

Best regards,

[Your Name]

Example 2: Request for Product Demonstration

We would like to request a product demonstration of our latest product, [Product Name], at your earliest convenience. We believe that [Product Name] can provide unique solutions to the challenges you are facing in your business.

The product demonstration will give you an opportunity to see the features and benefits of [Product Name] in action and ask any questions you may have. We are confident that you will find [Product Name] to be a valuable addition to your organization.

Thank you for considering our request. We look forward to hearing back from you.

Example 3: Introduction of New Product Line

We are excited to introduce our new product line, which includes [Product Name 1], [Product Name 2], and [Product Name 3]. We believe that these products can provide unique solutions to the challenges you are facing in your business.

We would like to schedule a product presentation to showcase the features and benefits of our new product line and discuss how they can meet your needs. Please let us know your availability and preferred date for the presentation.

Thank you for your time and consideration. We look forward to hearing back from you.

Example 4: Proposal for Product Partnership

We are interested in exploring the possibility of a product partnership between our companies. We believe that our product, [Product Name], can complement your existing product line and provide added value to your customers.

We would like to schedule a product presentation to discuss the potential benefits of a product partnership and explore the ways in which we can work together. Please let us know your availability and preferred date for the presentation.

Thank you for considering our proposal. We look forward to hearing back from you.

Example 5: Follow-up after Product Presentation

Thank you for attending the product presentation of our new product, [Product Name]. We hope that you found the presentation informative and insightful.

We would like to follow up with you to answer any questions you may have and discuss how [Product Name] can meet your needs. Please let us know if you would like to schedule a meeting to further explore the product.

Example 6: Request for Product Feedback

Thank you for your interest in our product, [Product Name]. We would like to request your feedback on the product to help us improve it and better meet your needs.

We would like to schedule a product presentation to showcase the current features and benefits of [Product Name] and discuss how we can improve it based on your feedback. Please let us know your availability and preferred date for the presentation.

Example 7: Product Sale Promotion

We are pleased to offer a special promotion on our product, [Product Name], exclusively for our valued clients. For a limited time, you can enjoy [Discount Percentage] off the regular price of [Product Name].

We would like to schedule a product presentation to showcase the features and benefits of [Product Name] and discuss how it can provide added value to your business. Please let us know your availability and preferred date for the presentation.

Thank you for your continued support. We look forward to hearing back from you.

Tips for Writing an Effective Letter of Intent for Product Presentation

Start with a clear intention.

Begin your letter by clearly stating your intention for the product presentation. Are you launching a new product? Seeking product feedback? Proposing a product partnership? Make sure that your intention is specific and clear.

Focus on the Benefits

When presenting your product, focus on the benefits that it can provide to the client or investor. How can your product solve their problems or meet their needs? Make sure that your presentation is tailored to the specific audience and their interests.

Include a Call to Action

End your letter with a call to action, inviting the client or investor to take the next step. This could be scheduling a meeting, requesting feedback, or placing an order. Make it easy for them to take action by providing clear instructions and contact information.

Be Professional and Polite

Your letter should be written in a professional and polite tone. Use proper grammar and punctuation, and avoid using slang or jargon. Show your appreciation for their time and consideration, and express your willingness to answer any questions they may have.

Customize the Letter

Make sure that you customize the letter to the specific client or investor. Use their name and company name, and refer to any previous conversations or interactions you may have had. This will show that you have done your research and are interested in building a relationship.

Frequently Asked Questions

What should i include in my letter of intent for product presentation.

Your letter should include a clear intention for the product presentation, a focus on the benefits of the product, a call to action, and a professional and polite tone. Make sure that the letter is customized to the specific client or investor.

How long should my letter be?

Your letter should be concise and to the point, but long enough to provide the necessary information. Aim for 40 to 50 sentences in total.

How do I greet the recipient of my letter?

Create a completely different greeting for every letter sample. This could be “Dear [Client Name],” “Hello [Client Name],”, or “Greetings [Client Name],”.

What should I include in my letter body?

Your letter body should focus on the benefits of the product and how it can meet the specific needs of the client or investor. Provide examples and case studies if possible, and make sure to tailor the presentation to their interests.

What should I include in my complimentary close?

Create a completely different complimentary close for every letter sample. This could be “Best regards,”, “Sincerely,”, or “Thank you for your time and consideration,”.

How do I follow up after the product presentation?

Send a follow-up email or letter thanking the client or investor for attending the presentation and offering to answer any questions they may have. Make sure to provide your contact information and express your willingness to discuss the product further.

A letter of intent for product presentation can help you communicate your intention and build excitement about your product. Use the tips and examples provided in this article to write an effective letter that showcases the benefits of your product and invites the recipient to take the next step. By customizing the letter to the specific client or investor and showing a professional and polite tone, you can increase your chances of success.

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Product Proposal Presentation Template

Launching a new product? Selling your next big idea? Product proposal presentations are where most new ventures start. Product proposals break down product features, potential, and potential revenue. To construct a successful product proposal you should outline your key features, prepare product visuals, and make sure your market data projects profitability. A good project proposal gives people a reason to care and invest in your idea. Our product proposal template will enthuse your audience, emphasize your product’s versatility, and allow you to present your product as the go-to solution for a specific problem or need.

Use our product proposal presentation template to:

• Present your product as a solution
• Emphasize your product's versatility
• Imbue excitement in potential clients

Let your product shine by using this visually appealing template

Choose to use any or all the following slide templates to highlight your product and emphasize it’s potential:

Pro tips for creating excitement for your new product

A product proposal is just the start, make sure stakeholders and potential clients leave the presentation energized and ready act by using these tips:

Create visual interest and get attention for your product by using graphics such as product videos, photos, illustrations, and data visualizations.

Your audience will know if you’re passionate about a product. Keep the presentation lively and adjust your pace based on audience interest.

A product proposal must emphasize your product’s strengths while addressing or minimizing any perceived weaknesses. Be prepared to answer audience questions and direct back to the positive features of your product.

What’s already on the market and how is your product different? How is it better? Use your competitive advantages to garner excitement.

More Popular Templates

Series A Presentation

Raising money from investors for your startup is challenging at any stage and requires a great pitch deck. If you’re unsure where to start, check out our Series A presentation template and get a head start in just a few clicks.

Press Kit Presentation Template

Beautiful.ai’s press kit template helps you compile your company information that a media contact may request if they were to cover you in their publication or news outlet.

Go to Market Strategy Example

Plan out your next product or service launch, brand relaunch, or startup launch with a go to market strategy presentation.

Mood Board Presentation Template

A mood board presentation is a compilation of images and words to represent ideas for a project or business. Put your inspiration in one place with our mood board presentation template.

Weekly Report Presentation

Recap the past week’s accomplishments, share current projects, and plan for the week ahead with a weekly report presentation.

Scope of Work Presentation Template

A scope of work presentation is a comprehensive agreement to the work being performed in a particular job or project. Onboard teams more seamlessly with our scope of work presentation template.

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How to write a proposal letter

Knowing how to write a business proposal letter is a key skill for any company.

The most important thing to keep in mind when writing a business proposal letter is to tailor it to the specific needs and interests of the recipient, while all the time maintaining a professional and respectful tone. 

A proposal letter is a formal and professional way to present your business ideas, products, or services to potential clients or partners.

The aim of the business proposal letter is to convince the reader that your proposal is a valuable opportunity for them.

In this article, we will show you how to write a business proposal letter to close sales and get your company noticed.

Put simply, a compelling business proposal letter should include:

Introduction and background

Statement of the problem, goals and objectives, call to action and contact information, what is a proposal letter.

Most commonly, a “proposal letter” (a term that has several overlapping meanings) is a document that acts as a full proposal for small projects, where an in-depth proposal, with a table of contents and extensive project details, is not required.

Alternatively, a proposal letter is sent either as a precursor to a comprehensive and more detailed business proposal or included as part of an actual proposal, used as a cover letter to engage potential prospects.

The first definition will be the focus of this article.

Proposal letters are shorter, abbreviated forms of complete proposals. Nonetheless, they follow a similar, albeit more concise, structure.

There’s also one more point worth noting. Sometimes, the terms “proposal” and “proposal letter” are used interchangeably.

In such cases, a “proposal letter” is meant to be a full proposal, and you should structure and write your document accordingly.

How do you write a business proposal letter?

So, let’s look at how to write a business proposal letter.

There are essential elements and strategies for composing a proposal letter that really captures attention and opens the door to valuable collaborations.

Generally speaking, you can use the following structure when writing a business proposal letter:

Before you get down to the nitty-gritty of writing a proposal letter, it is essential to set the context by providing some background information in the first paragraph.

Start with a polite greeting, then introduce your company briefly.

If you have already interacted with the recipient, mention this in the letter’s opening.

You may have discussed the prospective client’s problem and agreed to a rough set of objectives.

Allude to this conversation and briefly reiterate (in a few sentences or so) why you are well-suited to provide a solution.

Next, state the purpose of the proposal, clearly outlining the problem or opportunity.

When writing a proposal letter, you can include this as part of the section above, or you may want to dedicate a few paragraphs to it, depending on the extent of the problem.

When deciding how to write a business proposal letter, it’s best to be as specific as possible when describing goals and objectives.

Objectives should be outlined in list form, preferably with figures attached. It is better to say something like, “We will increase productivity by 30% over three months,” rather than, “We will significantly boost productivity.”

You may also want to provide details about the methods you will utilize to achieve these objectives.

This is your chance to highlight your expertise.

How will customers be aware of progress? Will you send a monthly report?

Will they have access to a real-time analytics dashboard?

Who will the main point of contact be? Which metrics will you use to measure success?

When writing a business proposal letter, paint a clear picture of how you will ensure your recipients know the project is moving forward in the right direction.

It’s not usually appropriate to give a full breakdown of the costs of your proposal in your cover letter, but you should give an idea of the budget.

The project cost is a significant factor in the decision-making process, so it’s essential to include this information if you want to write an effective business proposal letter.

Finally, include a compelling call to action in your ending. Leave your client wanting to know more.

Don’t forget to end the letter with gratitude and express openness for further discussion.

Providing a complete set of contact details at the end of the business proposal letter, including a phone number and email address, can be beneficial if clients want to call or email you directly.

Business proposal letter sample

The proposal writing sample below is to show you what a generic proposal business letter might look like. Depending on your understanding of the prospect, you may wish to make it longer or shorter or add greater detail to certain sections.

The letter should follow a traditional format and include the names and addresses of both you and your recipient in the letterhead.

Dear Sir/Madam,

(Introduction/background and statement of the problem)

It was a pleasure talking to you on Friday about the issues you are facing regarding staff recruitment and training. You described your desire to improve recruitment practices and establish tested, results-oriented staff onboarding practices.

At Generic Recruitment Company, we have over twenty years of experience providing recruitment services to enterprises like the one you represent. Our team has specific experience in your field, having worked with Company A and Company B.

In this letter, I’d like to briefly describe how Generic Recruitment Company will provide a comprehensive solution to your problem and the objectives we would achieve.

Our overall goal will be to reduce the total amount of resources – staff time and overall expenditure – spent on recruitment by XX% while maintaining current results.

We will boost new staff productivity over the first XX months of employment by XX% by improving staff training processes.

We would meet several intermediary objectives to achieve this:

• A review of current hiring and training practices
• Creation of testing infrastructure and formulation of viable KPIs
• A testing and implementation period to identify possible positive changes
• Longer-term analysis and optimization of new processes over several months

Evaluation 

You will receive a monthly report covering all of the critical KPIs.

Your main point of contact will be the team leader.

Every quarter, you will be invited to attend a presentation explaining testing outcomes, positive changes, and general progress toward the project’s objectives.

As previously discussed, the approximate cost of the project is $10,000 paid in quarterly installments over 12 months.

This payment plan is, of course, flexible and open to discussion.

In conclusion, we are excited about the opportunity to collaborate and bring these innovative solutions to [Client’s Company].

Let’s schedule a meeting at your earliest convenience to discuss how [Your Company] can contribute to the success of [Client’s Company]. 

We look forward to the prospect of working together and welcome the chance to address any questions or concerns.

Please don’t hesitate to contact me at the contact details below.

Alternatively, if you are happy to get going immediately, simply sign below.

Sincerely, X

Have you considered proposal writing software?

One of the easiest ways to streamline your proposal creation workflow , whether a small business or a large enterprise, is to use software like PandaDoc.

Not only can you work from a business proposal letter template based on the structures outlined above, but you can also take advantage of collaboration tools, automation features , and drag-and-drop proposal elements like electronic signatures and payment options .

If you want to give PandaDoc a test drive and see exactly what it can do for your proposal letters, you can sign up for a free 14-day trial here .

Ultimate Business Proposal Letter for Services Template

In this article, I’ll share my firsthand experience to guide you through the process of creating an effective business proposal letter for services, including customizable templates .

Key Takeaways

• Understanding Proposal Letters : Learn the essence of crafting effective service proposal letters.
• Personal Insights : Gain unique perspectives from my extensive experience in writing various types of proposal letters.
• Step-by-Step Guide : A comprehensive guide on how to write a service proposal letter.
• Free Templates :  Utilize the provided templates to simplify the process.
• Real-Life Examples : Illustrative examples based on actual proposals I’ve crafted.

My journey has taught me that each proposal is not just a letter; it’s a unique opportunity to forge a new business relationship.

Understanding the Core of a Service Proposal Letter

A service proposal letter is more than just a formal document; it’s your first interaction with a potential client.

It’s where you set the tone for what’s to follow and where first impressions are formed. Over the years, I’ve realized that successful proposals are those that speak directly to the client’s needs while showcasing your unique value proposition.

Key Elements of an Effective Proposal Letter

• Introduction : Brief introduction of yourself and your company.
• Understanding of Client’s Needs : Demonstrate that you understand their challenges.
• Proposed Solution : Detail your services and how they address the client’s needs.
• Benefits and Value Addition : Highlight the benefits of your services.
• Call to Action : Encourage the client to take the next step.

The Art of Personalization

Trending now: find out why.

One thing I’ve learned is the power of personalization. Tailoring your letter to each potential client shows that you have taken the time to understand their specific needs and are not just sending a generic pitch. This can significantly increase your chances of getting a positive response.

Example from My Experience : For a tech startup, I once drafted a proposal highlighting how our software development services could expedite their product launch, citing specific features and benefits relevant to their industry.

Step-by-Step Guide: Crafting Your Proposal Letter

• Research the Client : Understand their business, challenges, and industry trends.
• Draft a Catchy Introduction : Start with a brief introduction of yourself and your business.
• State Client’s Needs : Clearly outline what you understand about their needs.
• Propose Your Services : Detail how your services can address these needs.
• Benefits and ROI : Explain the benefits and potential return on investment.
• Pricing and Terms : Provide clear pricing and terms of service.
• Call to Action : Include a compelling call to action.
• Closing and Contact Information : End with a professional closing and your contact details.

Sample Business Proposal Letter for Services Template

[Your Name] [Your Position] [Your Company] [Date]

[Client’s Name] [Client’s Position] [Client’s Company]

Dear [Client’s Name],

As [your position] at [your company], I’ve had the opportunity to understand your business needs through [research/source]. Our services at [your company] are tailored to address challenges like yours, specifically [mention a few challenges].

We propose [brief overview of your services], which will [how it solves their problem]. Our approach is unique because [what makes your services different].

Enclosed, you’ll find a detailed breakdown of our services, pricing, and the benefits we offer. We are confident that our partnership will result in [specific benefits].

I am looking forward to discussing this further with you. Please feel free to reach out to me at [your contact information].

Thank you for considering [your company] for your needs.

[Your Name]

Conclusion and Interactive Engagement

Writing proposal letters to offer services is an art form that requires understanding, personalization, and clarity. The journey has taught me the importance of connecting with the client’s needs and presenting a clear solution.

I invite you to share your experiences or questions in the comments below. Whether you’re new to writing proposal letters or looking to refine your approach, I’m here to help and learn together. Let’s discuss and grow our expertise in this critical aspect of business communication!

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Frequently Asked Questions (FAQs)

Q: What Are the Key Components of a Service Proposal Letter?

Answer: The key components include a clear introduction of yourself and your company, an understanding of the client’s needs, a detailed description of your services and how they solve the client’s problems, the benefits and value your services bring, and a compelling call to action. In my experience, balancing detail with conciseness has always worked wonders.

Q: How Do I Make My Proposal Stand Out?

Answer: Personalization is the key. Address the specific needs and challenges of the client, and show how your services offer a unique solution. I always include a segment in my proposals that directly ties our services to the client’s unique situation, which has significantly increased positive responses.

Q: Should I Include Pricing Details in the Proposal Letter?

Answer: Yes, including pricing details is important, but it should be done tactfully. I usually provide a clear but concise overview of the pricing structure, ensuring transparency without overwhelming the client with too many details upfront.

Q: How Long Should a Service Proposal Letter Be?

Answer: Ideally, a service proposal letter should be one page long. My rule of thumb is to keep it concise yet comprehensive enough to cover all essential aspects. If more details are needed, I mention that additional information is available upon request.

Q: Is It Necessary to Follow Up After Sending a Proposal Letter?

Answer: Absolutely. Following up shows your commitment and interest. I typically follow up within a week of sending the proposal. It’s a fine line between being persistent and being pushy, so I always try to keep my follow-ups polite and professional.

Q: How Can I Effectively Convey the Benefits of My Services in the Proposal?

Answer: Focus on the value your services will bring to the client. In my proposals, I emphasize how our services can save time, reduce costs, or increase efficiency, using specific examples or case studies when possible.

Q: Should I Use a Template for Proposal Letters or Customize Each One?

Answer: While having a template is efficient, I recommend customizing each proposal. Each client is unique, and a tailored proposal demonstrates your commitment and understanding of their specific needs. I use templates as a starting point but always personalize them for each client.

Q: Can I Include Testimonials in My Proposal Letter?

Answer: Yes, including a brief testimonial can be effective. It adds credibility. In my proposals, I often include a short, powerful testimonial from a satisfied client, particularly if it’s relevant to the prospective client’s industry.

Q: How Do I Conclude a Proposal Letter Effectively?

Answer: End with a strong call to action and express your eagerness to discuss further. In my experience, a friendly yet professional closing, offering additional information or a meeting, leaves a positive impression.

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I’m grateful for your thorough and enlightening guide on crafting proposal letters. The step-by-step instructions and personal insights are invaluable for enhancing business communication

Greeting I have a small business that does refrigerator and AC maintenance, repair service. However, I have been thinking about reaching more customers (business) and wanted help in sending introduction letter and so could you give me rough sample letter? We also do repair for hotel and office equipment.

Absolutely, I can help you draft a sample introduction letter for your business. This letter will focus on highlighting your services in refrigerator and AC maintenance, repair service, and your experience in handling equipment for hotels and offices. Feel free to modify it to suit your specific needs:

[Your Name] [Your Business Name] [Business Address] [City, State, Zip] [Email] [Phone Number] [Date]

[Recipient’s Name] [Recipient’s Title] [Company/Organization Name] [Company Address] [City, State, Zip]

Dear [Recipient’s Name],

I hope this letter finds you well. My name is [Your Name], and I am the [Your Position, e.g., Owner/Manager] of [Your Business Name], a company specializing in refrigerator and AC maintenance and repair services. I am writing to introduce our services and to explore the possibility of assisting [Recipient’s Company/Organization Name] with your maintenance needs.

For over [Number of Years in Business] years, we have been committed to providing top-quality maintenance and repair services in the [Your City/Area] region. Our team of certified professionals is skilled in a wide range of services, from routine maintenance to complex repairs, ensuring that your equipment operates efficiently and effectively.

In addition to residential services, we have extensive experience in servicing commercial equipment, particularly for hotels and offices. We understand the importance of reliable and efficient equipment in such settings and are equipped to handle the unique challenges they present. Our services include:

Comprehensive maintenance and repair for refrigerators and air conditioning systems. Customized service plans to suit the specific needs of your business. Emergency repair services to minimize downtime and disruption. Regular check-ups and preventive maintenance to ensure longevity and performance. At [Your Business Name], we pride ourselves on our commitment to customer satisfaction and our ability to deliver high-quality services at competitive prices. We would be honored to have the opportunity to work with [Recipient’s Company/Organization Name] and contribute to the smooth operation of your facilities.

I would love the chance to discuss how our services can benefit your organization. Please feel free to contact me at [Your Phone Number] or [Your Email] to schedule a meeting or to request additional information.

Thank you for considering [Your Business Name] for your maintenance and repair needs. We look forward to the possibility of working together.

Warm regards,

[Your Name] [Your Position] [Your Business Name] [Your Contact Information]

Remember to customize this letter with your specific details and to address it personally to potential clients. This approach helps in establishing a connection and increases the likelihood of a positive response.

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8 Best Tips for Business Proposal Presentations [+Examples]

Updated: May 24, 2022

Published: February 16, 2022

Business proposal presentations are the culmination of a long sales process between you and your clients. If you don’t structure it correctly or take the time to craft one with care, you risk losing the client’s buy-in for your solution. So getting it right is essential.

In this article, we’ll look at several ways to improve your business proposal presentation (and pitch) and increase the odds that you’ll walk away with a new customer.

Business Proposal Presentation

A business proposal presentation is a document that outlines a business solution for a customer after a lengthy consultation process. It is presented to the customer in either PDF or PowerPoint format, and can be paired with a contract for immediate signing.

Other formats that may be accepted include Google Docs or Google Slides, but PowerPoint is the industry standard. The presentation is then delivered in person or through a video conferencing tool such as Zoom.

Rarely, if ever, is a business proposal presentation sent to the customer for asynchronous perusal. Rather, it’s presented live in a customer meeting . That will give you the opportunity to sell them even more on the solutions you offer and persuade them to make a decision within a reasonable time frame.

Free Business Proposal Template

Propose your business as the ideal solution using our Free Business Proposal Templates

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• Pricing information
• Project timeline

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If you let the customer review the presentation on their own, it’s likely that they’ll lengthen the sales process and even put off making a decision.

When crafting your proposal presentation, there are a few quick best practices to keep in mind.

• Personalize the presentation . While it’s totally fine to reuse a PowerPoint presentation template , you don’t want to accidentally include another business’ name on the deck. So be sure to go through every slide and personalize it for the customer’s goals and pain points.
• Send a pre-meeting email with an agenda. To prepare your customer for the presentation, it’d be wise to send a pre-meeting email with a quick, scannable sales agenda detailing how the meeting will go. That way, you can set the right expectations and keep you both on track.
• Plan your in-person customer visit. If you’re meeting the customer in person, there will be a few more elements at play, such as an office tour and even a colleague introduction. That can quickly lead to lost time, so use this guide to plan a customer visit that stays on track and helps you effectively sell your solution.
• Pay attention to the design of the deck . Your clothes and demeanor may be in tip-top shape, but if your deck is messy and poorly designed, then the effectiveness of your points will be diminished. Use a PowerPoint template and check out a few sales presentation examples to inspire you.
• Keep the presentation short and precise. Keep your presentation as short as possible, about 15 to 20 minutes. The longer you speak to your clients, the less they’ll remember.

Now, it’s time for your presentation. Let’s go over how you can execute it flawlessly.

How to Present a Business Proposal

• Optimize your meeting time from the start.
• Have a clear agenda.
• Open up with the customer’s problems and challenges.
• Pause and ask questions.
• Lead with stories, not data.
• Don’t read off of your PowerPoint slides.
• Present your solution — and sell them a vision.
• Establish a clear follow-up timeline at the end of the meeting.

1. Optimize your meeting time from the start.

When presenting a proposal, it’s important to remember that your clients are busy. They have other meetings to attend, phone calls and emails to return, and problems to solve. Time is their most precious asset. Here are a few tips to optimize the time you spend with your customers:

• Arrive early . This is a no-brainer, but arrive to the meeting with at least ten minutes to spare, especially if it’s in person. Use this buffer to use the bathroom, rehearse your introduction, and even set up the meeting space.
• Rehearse setting up the projector or sharing your screen before the meeting . If you’re carrying out a meeting in person, you don’t want to waste ten minutes figuring out how to project your laptop’s screen. Carry several adapters with you and have a fail-safe plan, such as bringing a tablet with a copy of the presentation. If the meeting is over Zoom, practice sharing your screen so that your notes aren’t visible.
• Keep your introduction short. Leave space for banter and rapport, but keep your personal introduction short. Small talk should be reduced as much as possible — you shouldn’t spend twenty minutes talking about the weather, unless you sell a weather-related solution.

2. Have a clear agenda.

Your presentation must have a clear and compelling agenda, which you can share right at the start (in addition to having shared it over email before the meeting).

The meeting should begin with compelling reasons to consider your proposal and culminate with a specific request for the business. Here’s an agenda template you can use to structure your meeting:

• Challenge/Opportunity. Begin your presentation by illustrating the opportunity or challenge that your client is overlooking. Make sure it’s compelling enough to motivate your client to listen to the rest of your presentation.
• Benefits . Discuss the benefits that your client will achieve by adopting your solution. Use a customer case study or testimonial to support your point.
• Plan . Present your plan or options to resolve the client’s challenge/opportunity.
• Company . Briefly share your company’s background, including who your company helps with these issues.
• Recommend . Before closing your presentation, be sure to ask for the client’s business. You might close by asking the client, “Do you believe that the solution that I’ve presented will effectively help you overcome your challenges and achieve your goals?”

In the presentation, include a few bullet points that outline these parts of the meeting, so that the client knows what to expect.

3. Open up with the customer’s problems and challenges.

As mentioned, you’ll begin the meeting with a challenge or opportunity. Don’t walk into the meeting and immediately start talking about yourself or your company or your products. If you do this, your client will immediately focus on cost and product features, often ending the meeting before you’ve had a chance to finish.

Instead, focus on re-emphasizing the customer’s challenges and pain points. Your clients want to know how they can beat their competitors, reach new customers, retain existing customers, and increase profit margins. But before you can sell them your product, you have to emphasize the graveness of the issue they’re facing and illustrate how their challenges will prevent them from achieving these goals.

For instance, if 30% of their customers are churning, and you sell a business solution that can help reduce churn, you might open up your presentation with how their revenue will continue to be impacted by this loss. This will emphasize the urgency of the problem and help you create a stronger pitch later.

4. Pause and ask questions.

After you’ve spoken for a few minutes, stop and ask your client a question. This is a great way to stay in control of the meeting while allowing your client to interact with the sales presentation.

Here are some questions that you might ask:

• Have I summarized your challenges correctly?
• Is there anything I’ve missed that you’d like to add?
• Am I right in saying that you want to solve this problem in the next quarter?

5. Lead with stories, not data.

While clients value data, they are also realistic about what data can — and cannot — tell them. They’ve seen many projects fail despite the glowing research results, and they’ve seen projects succeed despite the lack of any data to back it up.

So, introduce stories first, then the data to back it up. Come to the presentation armed with customer experiences and competitor moves. Your clients are far more interested in what other businesses like them have experienced and what their competitors are doing. They’re not all that interested in the latest research study, but you can use a study to support your points and lend credence to an anecdote.

6. Don’t read off of your PowerPoint slides.

Let the deck complement your points. If you read directly off the slides, you’ll quickly bore your customer, and the impact of what you’re saying won’t land.

Keep your slides simple, too, so that you’re not tempted to read off of them. Most slides are far too complex — too much text, distracting designs, and unrelated images.

You should only put one picture and one line of text on a slide. No more. Your clients can only absorb so much at once, and if they’re too busy trying to sort out paragraphs upon paragraphs on the screen, most of what you’ll say will be missed.

7. Present your solution — and sell them a vision.

After you’ve re-established the business challenge and spoken to the customer’s pain points, it’s time to present your product or service as a solution. But it’s important to not stop here — you have to also sell them a vision of what their business will look like after they take care of the problem.

Will they experience increased sales? Streamlined processes? Better customer retention? And what will that look like a few years from now? Don’t exaggerate, but don’t be afraid to show them how your product can create a much positive future for their business.

8. Establish a clear follow-up timeline at the end of the meeting.

This is maybe the most important part of your business proposal presentation. Tell your customer what will happen after the presentation, so that there’s no ambiguity regarding next steps.

We highly recommend establishing a clear follow-up date. Don’t say, “I’ll follow up in about a week.” Instead, try, “Is it okay if I call you on Friday, May 10th?”

We also recommend creating a timeline after the follow-up call. For instance, you might say you’ll call on a certain date, and then you’ll send the contract over using a tool such as PandaDoc , Qwilr , or Proposify . Your contract will be in your customer’s hand for a week, and then on the following Wednesday, you’ll follow-up once again to see if the customer has any questions.

Adjust this timeline depending on your customer, sales cycle length , and industry. Such a short timeline might not suit a product that costs thousands of dollars and requires a yearly commitment. However, it might suit a product that only costs a few hundred dollars a year.

Feeling stumped? No worries. Below, we share some business proposal examples you can glean inspiration from.

Business Proposal Presentation Examples

1. moving malta forward.

This compelling presentation proposes a metro system for the city of Malta. It opens with a “Case for Change” and uses graphics and visuals to argue for the creation of a metro in the city. While it is text heavy, it includes plenty of information for Malta’s government to make a decision. That’s why it’s important to know your audience. If you’re proposing to a gubernatorial entity, then being comprehensive is important.

2. The Big Picture

This is another presentation that argues for the urban development of a district. Its most notable feature is its “At a glance” spread, which shows an overview of the plan from top to bottom, down to the impact the proposed changes will have on the city. In the same way, you can include at an at-a-glance slide in your presentation.

3. AMW Tech

This deck presents a business as opposed to a product, but it does everything right: It opens with an agenda and closes with a call-to-action (“Keep in touch with us”). Even something as simple as providing your contact information can be enough to prompt your customer to continue the conversation.

4. Microsoft Advertising

This deck by Microsoft Advertising takes a slightly different approach: It starts with a quote from the Microsoft CEO, and then provides details about how the brand helps its customers. This works for a major brand like this one because the client may be interested in Microsoft as a whole as opposed to just one service. It’s important to know your audience in this respect, as well.

Creating a Compelling Business Proposal Presentation

Being able to effectively present proposals is key to your success. To be effective, get to the point and focus on vision and stories. Use PowerPoint or Keynote as supporting material and be sure to keep it short. Finally, your presentation should begin with compelling reasons to consider your proposal and culminate with a specific request for the business.

Editor's note: This post was originally published in July 2014 and has been updated for comprehensiveness.

Don't forget to share this post!

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Home » Letters » Presentation Letters » Product Presentation Request Letter – Sample Letter to Society Secretary Regarding Product Presentation

Product Presentation Request Letter – Sample Letter to Society Secretary Regarding Product Presentation

Table of Contents:

• Sample Letter

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How to use live assistant, additional template options, download options, share via email, share via whatsapp, copy to clipboard, print letter, sample letter to society secretary regarding product presentation.

To, The Secretary, __________ (Name/ RWA), __________ (Address)

Date: __/__/_____ (Date)

Subject: Request for Product Presentation

Sir/ Madam,

I would like to most humbly inform you that my name is _______ (name) and I serve ________ (company) as ________ (designation).

Through this letter, I would like to inform you that I have been serving the mentioned company as _______ (designation) and write this letter to joyously inform you that our company is launching a new product _____ (product name) on __/__/____ (date) and for which we are looking to give a product presentation to the residents of your area. I am writing this letter to request you for allowing us to give a presentation in _________ (park/ auditorium/ any other) located in your locality.

We are ready to serve you better and hence ensure that no harm would be caused to the property and in case it happens we shall be held liable. We expect a good response from your side and in case you look forward to replying do consider contacting __________ (mention your contact number).

Thanking you, __________ (Signature), __________ (Name), __________ (Contact number)

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• Copy to Clipboard: Click the "Copy to Clipboard" button after composing your letter.
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• Yes, it adds credibility to your request and helps establish your authority to represent the company.
• You can suggest alternative venues or ask the society secretary for recommendations.
• Yes, it allows for easy communication and follow-up if the society secretary has any questions or needs clarification.
• Yes, providing the date helps the society secretary understand the urgency and plan accordingly.
• Be prepared to provide details such as product features, benefits, and target audience upon request.

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Product Business Proposal Letter Template

Elevate your business outreach efforts with our "product business proposal letter" template..

Specifically crafted with a professional design that highlights your proposal content, this template aids in articulating the unique value proposition of your product offerings. The template seamlessly blends an authoritative tone with persuasive writing to convey your product's features, advantages, and the benefits it offers to customers. It's an ideal tool for professionals looking to address customer needs, present comprehensive market research, and outline product differentiation strategies. Furthermore, this template includes sections for detailing growth opportunities, revenue projections, and an implementation plan for new product launches or updates. With its sophisticated layout and methodical presentation style, you ensure that your business proposal communicates credibility and is compellingly received by your prospective clients or partners. Whether you're submitting a proposal for a new product launch or seeking to enhance existing customer support, our template simplifies the process by providing a structured format that you can tailor to your business needs. Present a strong, convincing proposal submission with our "Product Business Proposal Letter" template and open doors to new opportunities.

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Home Blog Business How to Write a Project Proposal and Present it to Stakeholders

How to Write a Project Proposal and Present it to Stakeholders

Every manager or executive has at some point of their career the need to create a project proposal (or initiative, we will use both terms instinctively in this post). In this opportunity we will briefly define the concept, how to write it and more importantly how to present it to an audience. Persuasion is key. Being able to transmit the right message behind the proposal will help you engage your audience with your ideas.

What Is a Project Proposal?

A project proposal is a document that details a new project idea. Its main objective is to communicate the idea, and what is needed to make it happen. In its most basic form, it contains a title, initial and end dates, objectives, goals and the overall main achievement pursued at completion of the project.

Formal project proposals have clear sections that have been proven to effectively communicate a project idea. The basics include context about the problem or pain trying to solve, a high level action plan, and the required resources to execute it. We’ll give you more detail into how to write project proposal categories later on in this article.

Note that a business project proposal is not the same thing as a complete project plan , in terms of project management . The project proposal includes a lot of details in many of the same categories as a project charter or a complete project plan. However, it is not the same document. The project proposal is not a detailed execution plan. There are lots of details that may change between the proposal presentation and the final, approved project plan.

Types of Project Proposals

There are many different kinds of project proposals, since there are many different kinds of projects. For the sake of keeping the article with a reasonable length, we will exemplify Business Project Proposals.

Business project proposals range from formal to informal and vary greatly depending on the industry and company where they are defined. This article focuses on business project proposals, though a lot of the basics and recommendations also apply to different categories.

Situations that Require to Write a Business Project Proposal

Projects intake vary depending on the management frameworks applied by every organization. But there are common management practices that trigger the need for project proposals.

The most common place for project definitions and ideation is during Corporate Planning. Independently of the size of the organization, planning is a practice that every professional organization carries out. Could be defined as Corporate Planning, or just Growth planning, but the time of the year where executives prepare their forecast and plan for the future is the main event where initiatives are defined. In order to evaluate them objectively, project proposals are created. Based on the proposals, the executives decide which projects they will sponsor. With this in mind, it is important that the document is formal, informative, but also persuasive.

How to Write a Project Proposal

The following paragraphs describe the common sections of a professional project proposal document. Keep in mind that this guide does not pretend to be exhaustive and is understood that you’ll need to evaluate adjustments to this outline in order to make it work for your industry, field, and department.

Step One: Define the Purpose around a Problem or Pain

No executive team will approve or fund a project if it’s not solving a realistic problem, situation. While it may sound negative, in business a lot of decisions are made around addressing pains, both organizational and client-facing. This step aims to show stakeholders why your project is important and what are the stakes if they don’t approve it.

Since your problem statement is the very first section of your project proposal, it has to be strong. If you don’t make your audience start believing in the need for a new initiative at this point, it will be very hard to change their minds later on. Don’t exaggerate the problem, since that is easy to discover later on, but be emphatic about why this is a problem that needs fixing. Backup your claims with facts, figures, and business cases. The cost of “ not doing ” is also a strong argument.

Here are some questions to consider when defining the problem:

Step Two: Introduce The Solution

Now that you’ve hopefully convinced your audience of the existence of a problem, you now have to introduce the proposed solution. The next several steps will help you specify some of the more tangible components of the “how”. On this step, however, you’re still at the dazzling and inspiring stage.

That means your introduction to the plan should focus on its benefits.

How is this going to address the problem and what is your organization going to get out of it? Think increased profits, lowered costs, new products on the market, more satisfied clients, increased brand awareness, etc.

What is the anticipated impact of your project or idea? Focus on wide-ranging effects for a more impressive presentation.

Step Three: Specify Deliverables and Success Criteria

Deliverables are the results of your project. Think about it as the components, both tangible and intangible, that you’ll be delivering. Include the functions and characteristics of each deliverable, such as what it will do, how it will work, and what benefit it will have. Include details such as due date and key tasks required to successfully carry out each deliverable.

Alongside the definition of deliverables are the success criteria. It’s important to specify how you’ll know if each deliverable has been successfully created, as well as the project as a whole. Whenever you’re presenting objectives or criteria for evaluating success, use the SMART goals approach. SMART stands for specific, measurable, achievable, realistic, and time-bound. You can try using a roadmap template to visualize these deliverables and delivery dates.

Step Four: Outline Project Resources

In order to execute a project, you will require resources. Generally in a project proposal you will divide this definition in two. First, an overall estimation of resources in a common language , financial . So you will translate every resource into budgeting terms and define an investment number. Then, you will break down these financials into: assets (i.e.: technology, infrastructure), human resources, services (i.e.: advertisement, consultancy).

Step Five: Outline your Schedule

In this section you will combine deliverables and resources to generate a high level roadmap. Main points to highlight are start and end of the project, delivery dates and resources usage times. In this way you will materialize the proposal in high level activities.

Step Six: Executive Summary

Once the detailed version of your project proposal is complete, it’s time to summarize the presentation into an executive summary. This summary will include a high-level list of each key element of your proposal. The idea of the executive summary is to be able to summarize in one page all the proposal, in a way an executive can grasp the overall scope.

How to Present a Project Proposal to Stakeholders

Your project presentation will follow the basic steps detailed above. Here is a project proposal example structure using project proposal templates to help you get started on your presentation.

Slide 1: Cover Slide with Project Name

Like in all presentations, you don’t dive into the main part of the presentation without introducing the name of the project and yourself as presenter. Covers slides provide some visual stationary previous the presentation kick off. As a recommendation, set a project name that will make it memorable.

Slide 2: Table of Contents

Audience members will have an easier time paying attention if they know what to expect from your proposal presentation. See the following slide for a common project proposal table of contents format. When presenting it, do not dive into details. The agenda slide is aimed to set a mental state in the audience on the structure of the information will follow. It is a presentation best practice to prepare the audience.

Slide 3: The Problem

Summarize your problem statement in one or two sentences. Be BOLD . When creating this problem summary, make sure to touch upon what the problem is, why it is a problem, how this problem manifests, who this problem affects, and what is the fallout of this problem. Make sure your message is directed to the real pain to solve. Avoid repeating the detailed problem definition; the audience can drill down in the documentation for the facts behind your statements.

Slide 4: The Solution

As the first slide that formally introduces your projects proposal, this slide should briefly communicate what it is you are proposing to do. You can frame this slide in terms of the solution to the previously mentioned problem or you can introduce it as your plan. Either way, make sure this project introduction is no more than 1-3 sentences long. You’ll have time to specify other details in later slides. At this point of the presentation, your audience curiosity starts to peak, and you need to build your persuasive speech.

Slide 5: Goals and Benefits

For this slide, you want to briefly list the main goals for what you want to achieve with your project, as well as the top benefits your project will generate for the organization. While there may be a much larger list of these two components in your project proposal document, you’ll want to present the most important/relevant here. Try to group goals and benefits into categories. Remember that what you put on your PowerPoint slides is only the tip of the iceberg when it comes to your presentation. You can and should give more details in the spoken part of your proposal presentation.

Slide 6: Deliverables and Success Criteria

Without going into too much detail, list deliverables, due dates, and criteria for acceptance for your main deliverables.

Slide 7: Project Management Strategy

State the project management strategy you’re planning to use to manage the project. You can’t assume everyone in your audience will understand what each project management strategy entails, so you should also provide a brief description of your choice. These templates detailing the Scrum , Kanban , and Waterfall methodologies can give you ideas of how to summarize your chosen methodology.

Slide 8: Budget

The budget slide remains pretty simple. Report both the total budget you anticipate for the project as well as a general breakdown of the budget into the main categories. Providing the percentage of each category of the budget is helpful for stakeholders to conceptualize it. In the Project Proposal Presentation template we have included a project budget slide (in slide #9) with a data table that can be used to present the Budget information.

Slide 9: Project Requirements

Other than budget, what’s needed in order to complete your project? Will you need human resources, specific software, equipment, or a special location in order to execute your project? Add a simplified list here of the main requirements.

Slide 10: Project Proposal Timeline

You will not be able to present the entire project timeline in a simple project proposal presentation. However, you should present an overview of the timeline, including major phases and deliverables. Instead of presenting a simple chart with deliverables and dates, we recommend placing your timeline of deliverables and phases in an actual calendar. This puts your timeline in a visual context of quarters, months, or weeks, allowing audience members to have a clearer concept of how long this project will take.

Slide 11: Conclusion

Close your project proposal with a very short summary of the project, similar to what you wrote previously when introducing your solution. The point of this is to remind your audience of the overarching reason for this presentation, especially after going over potentially less-than-inspiring details like budget and requirements.

Slide 12: Thank You Slide

Don’t forget to thank your audience for listening to your project proposal. Add your contact information in case this project proposal is sent over email and reviewed individually.

Final Words

In this article we had reviewed the definition of project proposal, its main structure and a guide on how to present it to your stakeholders. For further reading about presentations skills , here is a guide to improving your public speaking skills that will help you present your project proposal even more effectively. Hope you had enjoyed the reading.

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Project Execution, Project Management, Project Planning Filed under Business

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FREE 13+ Sample Product Proposal Letter Templates in MS Word | PDF | Google Docs | Pages

The sole objective of a business establishment is to sell their products to their prospective customers. This is what determines the success of a business—the ability to generate constant customer service and transactions.You may also see sales proposal letters .

Product Proposal Letter

32 sample business proposal letters, 13+ sample proposal letter, 13+ sales proposal templates, new product proposal letter template.

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Free Product Proposal Letter Template

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Sample Product Sales Proposal Letter Template

Proposal Letter to Supply Products Template

Sample Proposal Letter to Sell Products Template

Product Business Proposal Letter Template

It is natural for an establishment to create a vision and instill standards in producing and selling. That is why one of the factors that affect its success is the ability to propose products. With the help of our sample letters on product proposals, selling and winning customers should be a breeze.

Sample Food Product Proposal Letter Template

Product Proposal Letter Example

Sample Sales Product Proposal Letter Template

Basic Business Product Proposal Letter Template

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Formal Food Product Proposal Letter Template

Size: 450KB

2. You have to be formal, granting that you are at it, please avoid using highfalutin words that are hardly understandable. Avoid wordiness too. Your letter should be short, simple, and clear-cut, without of course compromising the necessary contents.You may also see endorsement letters 3. Know your product well. You have to list all the relevant information about the product. The proposal relies upon it. 4. The letter should put the product under a good light thus, you say nice things about it. You don’t want it to get denied, do you? 5. Please double-check before sending the letter. You have to make sure that all the parts of the letter are there, you have to make sure the names of your prospective customers are present and precise. The name of your company should be stated alongside the product of course, and other relevant details. The grammar and spelling should be checked as well.You may also see purchase proposals . 6. And last but certainly not the least, please be tactful. You have to treat your future customers with respect. Good letters or write-ups always get you somewhere. I suggest you take a look at our sample business cover letters if you are a bit dubious about the content.

Company Product Proposal Letter Outline

Product Sponsorship Proposal Letter Template

Product Proposal Letter in Doc

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Blog Business How to Write Business Proposal (Examples + Free Templates)

How to Write Business Proposal (Examples + Free Templates)

Written by: Aditya Sheth Jan 25, 2024

The great Mark Cuban once said, “Sales cure all.” If a business doesn’t sell, it doesn’t make money and by extension the business fails. That’s why you need to write business proposals .

A well-written business proposal can often mean the difference between winning or losing a prospective client.

In this in-depth guide to creating business proposals, we show you how to close more deals, make more sales and crush your business goals — all by using easy-to-edit professional business proposal templates .

Here’s what this guide will cover (click to jump ahead):

What is a business proposal, what are the components of a business proposal.

• How to write a business proposal step by step

More business proposal examples + writing and design tips

What should you include in a business proposal, what are the types of business proposals.

• FAQs about business proposals

Looking for a shortcut? Watch this quick video for an overview of everything to include in your business proposal:

A business proposal is a document designed to outline a business plan to convince potential client, investor or partner to engage in a business agreement with you or your company. It’s basically a sales pitch in writing to persuade potential clients to show them benefits of working with you or your company for their business success.

A business proposal outlines what your business does and what you can do for your client . It can be general like this business proposal example:

Or it can be more specific, like this business proposal template which focuses on proposing a project for the Newton Center Rail:

Or this business proposal sample, which presents a plan for a social media strategy and campaign:

To design a business proposal that holds the client’s attention, identify their pain points. Then provide your buyer with the right solution to alleviate those frustrations.

Working on a new project? These project proposal examples might come in handy for you.

The components of a business proposal can change depending on the field, company size and client needs. While details may differ, strong proposals typically introduce your company, explain the problem, offer a solution and its benefits, highlight your team’s skills, and outline timeline, cost and next steps.

Sometimes, the complexity of crafting a business proposal, especially in projects requiring thorough market analysis or technical details, calls for professional insight. Seeking research proposal writing help can be invaluable in these instances, ensuring that your business proposals are not only well-structured but also highly persuasive and tailored to meet specific client needs.

How to write a business proposal step by step

Before you start creating your business proposal template, you need to understand the business proposal format. At a high level, your effective business proposal should include the following:

• Create a compelling business proposal title
• Build a table of contents
• Craft the executive summary
• Write a detailed problem statement
• Propose your solutions
• Showcase your team’s expertise
• Create a realistic timeline
• Present your payment structure
• Specify the terms and conditions
• Receiving the decision

Below, you can see business proposal examples that demonstrate how to include these 10 sections.

1. Create a compelling business proposal title

A compelling title could mean the difference between someone reading your proposal or ignoring it in favor of a competitor’s. 

What makes a good title page? Here are the essential elements to include: 

• Your name along with your company’s name
• The name of the prospect (or their business) 
• The date you’re submitting the proposal

The gray business consulting proposal template above contains all the details a prospect would want to know. The title also offers a strong tangible benefit to the prospective buyer. Honestly, “Who doesn’t want to grow their business?”

2. Build a table of contents

The table of contents is a fundamental part of every winning business proposal template. It makes your proposal scannable and easy to read.

The people you will be pitching to are usually C-level executives like the CEO (Chief Executive Officer), COO (Chief Operating Officer), or fractional executives who work part-time. These are busy people who don’t have time to read your entire proposal in one go.

That’s why most of the business proposal examples in this list include a table of contents.

Adding a table of contents to your document makes it easy for them to go through it at their own pace. They can also skim through parts of the proposal that they deem more important. You can see how this abstract business proposal template uses the table of contents:

You can also make your business proposal template easier to navigate by adding hyperlinks to the document, particularly in the table of contents. This way your clients can jump to specific sections without having to scroll through the entire document. Ensuring your business plan format follows a clear structure can greatly enhance readability and comprehension for potential investors or partners.

It’s easy to add hyperlinks in the Venngage editor. Select the text you’d like to turn into a link, then click the link icon in the top bar. From there, select the page you want to link to! Then download your completed design as an Interactive PDF .

3. Craft the executive summary

The executive summary is a staple in all kinds of annual reports , leadership development plan, project plans and even marketing plans. It is a concise summary of the entire contents of your document. In other words, write a business proposal outline that is easy to glance over and that highlights your value proposition.

The goals of your executive summary are:

• Introduce your company to your buyer
• Provide an overview of your company goals
• Showcase your company’s milestones, overall vision and future plans
• Include any other relevant details

This gray business proposal example has a detailed yet short executive summary including some social proof in the form of clients they’ve worked with:

Take note of how precise this business proposal example is. You want to keep your executive summary concise and clear from the get-go. This sets the right tone for the rest of your proposal. It also gives your buyer a reason to continue reading your proposal.

Crafting an executive summary and keeping it concise and compelling can be challenging, but you can use an AI summarizer online or an AI proposal generator to create a polished document or executive summary. Such tools are trained on relevant AI models that can extract core points from a given text. You can get such a point either in bullet form or in abstract summary form.

Pro Tip: Try to write an executive summary such that, even if your prospective client doesn’t read the entire proposal (with a good executive summary, they most likely will), they should have a clear idea about what your company does and how you can help them.

4. Write a detailed problem statement

The point of writing a business proposal is to solve a buyer’s problem. Your goal is to outline the problem statement as clearly as possible. This develops a sense of urgency in your prospect. They will want to find a solution to the problem. And you have that solution.

 A well-defined problem statement does two things: 

• It shows the prospect you have done your homework instead of sending a generic pitch
• It creates an opportunity for you to point out a problem your prospect might not be aware they had in the first place. 

This bold business proposal template above clearly outlines the problem at hand and also offers a ray of hope i.e. how you can solve your prospect’s problem. This brings me to… 

5. P ropose your solutions

The good stuff. In the proposed solution section, you show how you can alleviate your prospective buyer’s pain points. This can fit onto the problem statement section but if you have a comprehensive solution or prefer to elaborate on the details, a separate section is a good idea.

Spare no details regarding the solution you will provide. When you write a business proposal, explain how you plan to deliver the solution. Include an estimated timeline of when they can expect your solution and other relevant details.

For inspiration, look at how this business proposal template quickly and succinctly outlines the project plan, deliverables and metrics:

6. Showcase your team’s expertise

At this point, the prospect you’re pitching your solution to likes what they’re reading. But they may not trust you to deliver on your promises. Why is this?

It’s because they don’t know you. Your job is to convince them that you can fix their problem. This section is important because it acts as social proof. You can highlight what your company does best and how qualified your team is when you write a business proposal for a potential client.

This free business proposal template showcases the company’s accolades, client testimonials, relevant case studies, and industry awards. You can also include other forms of social proof to establish yourself as a credible business. This makes it that much more likely that they will say yes!

Pro Tip: Attaching in-depth case studies of your work is a great way to build trust with a potential client by showcasing how you’ve solved similar problems for other clients in the past. Our case study examples post can show you how to do just that.

7. Create a realistic timeline

To further demonstrate just how prepared you are, it’s important to outline the next steps you will take should your buyer decide to work with you.

Provide a timeline of how and when you will complete all your deliverables. You can do this by designing a  flow chart . Or add a  roadmap  with deadlines. Pitching a long-term project? A timeline infographic would be a better fit.

If you look at this abstract business proposal template below, even something as simple as a table can do the trick.

The timeline is not always set in stone, rather it’s an estimation. The goal is to clarify any questions your potential client might have about how you will deliver for the underlying B2B sales process.

8. Present your payment and terms

On this page, you can outline your fees, payment schedule, invoice payment terms, as well as legal aspects involved in this deal. You can even use the Excel Invoice Template to create professional-looking invoices (including brand logo and other elements) and add them to this page.

The adoption of invoice templates is beneficial for small businesses as it streamlines the invoicing process and maintains professionalism in financial dealings. Also, by utilizing small business invoice templates, you can efficiently manage invoicing tasks while upholding a polished and structured approach to financial transactions.

The key to good pricing is to provide your buyer with options. A  pricing comparison table can help with this. You want to give your client some room to work with. Make sure you’re not scaring off your client with a high price, nor undervaluing yourself. 

Breaking up your pricing in stages is another great way to make sure your potential client knows what he’s paying for. Look at how this simple business proposal template does this:

The legal aspects can slot right into the terms and conditions section. Alternatively, you can add them to the signature section of the proposal to keep things simple.

9. Specify the terms and conditions

Summarize everything you have promised to deliver so far. Include what you expect from your prospective buyer in return.   Add the overall project timeline from start to end, as well as payment methods and payment schedule, incorporating these details into an online project management tool. This way, both of you will be clear on what is being agreed on.

This step is very important as it outlines all the legal aspects of the deal. That is why the terms and conditions section of your proposal needs to be as clear as possible.

I recommend consulting a lawyer or your legal team when working on this section of the business proposal. If you’re a business veteran and understand the legalities of your business, you can use the same terms and conditions across all your proposals.

10. Receiving the decision

The final step of this whole process. Your client has read your business proposal and they want to buy what you have to offer.

Add a small section at the end of your proposal to get the necessary signatures. This way, you and your client can sign the proposal and the partnership becomes official.

Be sure to also include your contact information in your business proposal template. It acts as a gentle prompt to your client to contact you in case they have any questions. A professional way of doing that would be to include an e-business card with your contact details, email i.d and any other social links you want to share.

Now that you know how to write a business proposal, let’s look at how you can optimize your proposal to deliver results!

Below you’ll find some winning business proposal templates and examples to get you started. I’ve also included some design tips to keep in mind when you’re creating your next business proposal: 

1. Know your audience 

If you have some clarity on who your ideal buyer is — their pain points, their budget, deadlines, among other things — you’ve already won half the battle.

If you are a business that helps clients with everything from running giveaways or helping grow their blog, identify which customers to pitch. This is a sure-shot way to close the deal.

Mapping user personas  for your ideal buyer can help bring some clarity. It will also help you position your business proposal correctly. This improves the chance of your buyer moving your business proposal to the “Yes!” pile.

2. Put your brand front and center

If your company follows certain brand guidelines, incorporate them in your business proposal templates. Consider how business proposal examples like the one below highlight brand identity :

From the color palettes to the company logos, everything follows their brand guidelines. The result: a business proposal that’s consistent across the board.

Pro Tip: Switching this template to match your brand assets is actually pretty easy. Venngage’s My Brand Kit feature allows you to import your color palettes, logos as well as font choices. Any Venngage template can now be your template.

You can also consider this sample business proposal template:

App design companies sure do know their design. They did a phenomenal job keeping their brand colors consistent while opting for a black design. This unique color scheme also makes their white logo prominent throughout the proposal.

3. Try less text, more visuals

Have you ever read a proposal and thought to yourself, “Wow, this is all text and has no images, I love it!”? Yeah, me neither.

The free business proposal template below is a perfect example of the “less is more” principle. It does a phenomenal job of communicating what it needs to. By substituting some of the text with icons and visuals, you get a clean business proposal that’s much more scannable.

Want to keep things strictly professional? Instead of icons, you can always add your team’s headshots. This shows your buyer exactly who they’ll be working with.  

Check out this formal business proposal format for some inspiration:

4. Switch up your business proposal designs

It doesn’t hurt to go above and beyond once in a while. Jazz up your business proposal template with some extra colors. This helps make your business proposal more engaging. It also helps your buyers retain information faster.

The business proposal example alternates between black, white and grey backgrounds. It still manages to maintain consistency in its branding . Just switching up your backgrounds once in a while can also bring in some variety to an otherwise standard business proposal.

This SEO business proposal sample proves that it’s possible to switch up the colors in every other page. But it still maintains the same color scheme across the entire proposal just like a professionally designed website: 

Pro Tip: Not a color expert? Our guide on picking colors can help you pick the right color scheme for your proposals.

A business proposal usually aims to answer the following questions: 

• Who you are and what your company does
• The problem your buyer is facing
• The solution your company offers to alleviate the problem
• How your company will implement this solution effectively
• An estimate of resources (time, money, etc) required to implement the solution

You can see how this sample business proposal template covers the above points.

Notice how this proposal template addresses the same project like in one of the previous templates, but uses a completely different design style (more retro, while the previous business proposal template is more modern and minimalistic).

Generally, there are three types of business proposals:

1. Formally solicited 

A formally solicited business proposal is made when you respond to an official request to write a business proposal.

In this scenario, you know all the requirements and have more (if not all) information about a prospective buyer. You simply need to write the business proposal for your buyer to evaluate so you can begin the sales process .

2. Informally solicited 

Informally solicited business proposals are written when there isn’t an official request for a proposal. A prospective buyer is interested in your services and asks for a proposal so they can evaluate it.

An informally solicited proposal requires a lot more research from your end. These types of proposals are usually created out of informal conversations. They are not based on official requests which often contain more detail.

3. Unsolicited 

Think of this as a marketing brochure or a cold email. Unsolicited business proposals will often take a generic, one-size-fits-all approach to business proposals. Unsolicited proposals lack any understanding of the buyer or their requirements.

But with additional market research, personalization and identifying customer pain points, you can propose a customized solution based on your buyer’s needs. This can be a very persuasive approach, such as in this business proposal example:

FAQ about business proposals

What is the purpose of a business proposal.

A business proposal aims to streamline the B2B sales process (which is often complex) between you as a seller and a buyer.

It does this by serving the dual purpose of acting as a source of information. The proposal also acts as a sales pitch aimed at convincing your buyer why they should buy what you have to offer.

What are the best practices for business proposal design?

• Do a thorough spell-check. The goal of your business proposal is to convince your buyer why you’re the perfect person for the job. A proposal with typos or grammatical errors communicates the opposite. A thorough spell-check before you send your proposal is a must.
• Keep things clear and readable: Clarity is an important aspect that you have to ensure in your business proposal. If you want your proposal to hit home and make an impact on the buyer, you have to write it in an understandable way. To keep things clear and readable, there are a couple of things that you can do. You can, for one, take care to use easy wording and segmented sentences from the get-go. You can also try paraphrasing the hard parts of your proposal once you are done writing it.
• Let your brand shine. As discussed before, writing a business proposal is all about knowing your ideal buyer and focusing on their pain points. But that doesn’t mean your business proposal template has to be boring. Demonstrate how different you are compared to other companies. You can do this through your brand guidelines, by using more visuals, switching up your proposal design or showing off your personality in your writing . 
• Create a business proposal PDF. Downloading your business proposal in PDF format allows you to attach other collaterals with your business proposal. These can include a company explainer video or case studies showcasing the work done with past clients. Also, who doesn’t love saving paper?

How long should your business proposal be? 

The length depends on the scope of the work as well as the complexity of the project. Here is a one-page business proposal template:

Can your business proposal template really be one page? Yes, as long as you understand who your buyer is and their pain points. You should also have the ability to communicate everything your ideal buyer needs to know about your business in a succinct manner.

Or if you’re feeling adventurous how about just two pages? Often, clients prefer if you go straight to the point and avoid all the fluff.

For example, this green modern marketing proposal template wastes no time in getting down to brass tacks:

Need more inspiration? Check out this blog on the 5 marketing proposal examples that’ll help elevate your business.

There is no one size fits all approach when it comes to deciding how many pages you should include in your business proposal template. And at the end of the day, “the only rules are the ones you set for yourself”.

At the end of the day, writing winning business proposals that sell is all about you understanding your buyer, their potential pain points and positioning yourself as someone who can alleviate those pain points. 

Now that you know how to write compelling business proposals, what are you waiting for?

Take action and start creating your own business proposals to close more deals and grow your business today!

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Product Business Proposal

Proposal maker.

New products appear in the market each month, bringing with them promises of convenience, beauty, and other services. However, as a business person standing out could be a problem. That’s why for your  business proposal  needs, we have 10+ Product Business Proposal Examples that will surely help you create an excellent business proposal that you can pull out anytime soon. Nonetheless, this is not just our treat. We also have an exceptional guide that will help you create a gem of a business proposal. Are you ready? Check our resources below and see your product adored by everyone!

10+ Product Proposal Proposal Examples

1. product proposal template.

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2. Food Product Proposal Template

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6. New Product Development Proposal

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8. Proposal for a New Food Product

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What is a Product Business Proposal?

A product business proposal is a document that business people use to showcase their ideal product to a manufacturing company, supplier, or any individuals they can benefit from. This document is also necessary to create better business-to-business ( b2b ) relationships in the long run.

What are the four consumer products?

Our world is filled with an unimaginable number of items. However, when it comes to business , there are only four consumer products available. These four consumer products constitute the whole business world, both supply and demand . So, if you’re eager to learn about these classifications, check these out.

• Convenience

Convenience goods or products are items that are readily available in the market and regularly consumed. Some of these products include food, cigarettes, and other products of the same category. Convenience goods generally fulfill basic necessities or non-priority goods. The commonality between these is that they are something we buy without minding the cost or the reason.

Shopping goods are products which are something we don’t just buy. These include appliances and furniture. These items may require some of us to think through before buying, and we may need to save some cash to have one. These items are usually expensive and have a longer lifespan.

Specialty goods are luxurious items that may cost more than any of their convenience goods counterparts. Usually, people with certain financial ability may buy these products to showcase their financial capability. Items within this classification may include sports   cars and fine jewelry. These items may also not be readily available and are exclusive.

Unsought products are those items that are readily available, but people don’t buy them the second time around. These products may only reach out to certain individuals in the market. Products within this category may include insurance and real estate.

How to Write a Product Business Proposal

So you thought of a new product or service. However, you don’t know how to write a product business proposal that will surely get approval. Well, you’ve come to the right place. We will provide you with a general idea to showcase your creativity. Check it out below.

Step 1: Executive Summary First

Executive Summaries are necessary. Yes, you’ve read it right. They are essential to a proposal because they ensure that you can better understand people’s attention than showing off a 100-page proposal. However, creating an executive summary is easy and quick. However, it would help if you remembered that the general idea behind this is that people need to learn the whole concept within the least possible time.

Step 2: Show Off

Yes, you’ve heard me right. Show off your team’s credentials. By doing this, you make sure that people can and should trust your team. This part is more like a promotional in your business plan . If you can make it, make sure that people read your names on the cover page to make it more impactful.

Step 3: Operations and Schedule

What do you think is inside your client’s mind? Are they in the meeting to squander money or to earn profits? If you believe the latter, then you’re in luck. You understood the philosophy property. That’s why you should create a proper operational plan , marketing plan , and schedule. By doing this, you ensure that people can trust your team.

Step 4: Transparent Finances

No matter how small you think is the funds you require from your sponsors, it would be best to make it transparent. Don’t try to get more benefits when you don’t even have the chance yet. Make sure to enforce transparency in your work so people can trust you more.

What should be included in a business proposal?

Listed below are the things included in a common business proposal: 1. Title / Cover Page 2. Table of Contents 3. Executive Summary 4. Mission and Vision 5. Business Plan 6. Team / Company Profile 7. Schedule 8. Financial Plan 9. Terms and Conditions 10. Approval Section

What is a product proposal?

A product proposal is a document that showcases the list of products a company or individual can offer to the other party. Products listed within are both patented and not by others. However, some companies may opt to require unpatented products for their company’s prestige and popularity boost.

What are the three main functions of a business plan?

The three main functions of a business plan include identification, description, and analysis of a business. These functions are all necessary before a product or business can be deemed worthy of the risk.

A good man starts with an idea, a great man creates a draft, but the visionary moves. Your success is yours alone. So, when it comes to creating a product, make sure that you have the necessary sample to help you through establishing a standard. However, be sure to stay content. Dream big but be content above all things.

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Top 10 Business Proposal Letter PowerPoint Presentation Templates in 2024

Our Business Proposal Letter PowerPoint templates are designed to offer a professional, persuasive, and effective means of communicating your business ideas to potential clients or investors. These templates are fully editable and customizable, allowing you to tailor your presentation to your specific needs and preferences. You can change the text, color, size, and style of any element to match your brand identity and the nature of your proposal. The use cases for our Business Proposal Letter templates are vast and versatile. They can be used to present new business ideas to potential investors, outline a business plan to a prospective partner, or propose a new project or collaboration to a client. They can also be used to explain a business strategy, present a marketing plan, or outline a sales strategy to team members. In essence, these templates serve as a powerful tool for communicating your business ideas and proposals in a clear, concise, and convincing manner. With our Business Proposal Letter PowerPoint templates, you can make your presentations more engaging, compelling, and professional. They can help you win over clients, secure investments, and achieve your business goals.

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Business Proposal Letter Example In Powerpoint And Google Slides Cpb

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• Examples Business Proposal Letters

Icon of business proposal acceptance letter

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Product Proposal Letter

Download this Product Proposal Letter Design in Word, Google Docs, PDF, Apple Pages, Outlook Format. Easily Editable, Printable, Downloadable.

Promote your product to any potential client with this Free Product Proposal Letter template available instantly after download. Just fill in your information into the template with the use of MS Word, Google Docs, or Apple Pages. Download now and don’t miss out on this great opportunity.

PRODUCT PROPOSAL LETTER

Dear [RECIPIENT NAME],

My name is [YOUR NAME], the [YOUR DESIGNATION] of [YOUR COMPANY NAME]. I am writing this letter to propose a new product line for the company.

 The product is mainly formulated taking into consideration the concept adopted by the department as well as the common suggestions raised by the consumers. Furthermore, this product has already undergone several tests to measure its regulatory compliance, to determine its quality and feasibility. The estimated budget for the manufacture and reproduction of this product is at [NUMBER] USD.

I have attached the document related to the necessary information regarding this product with the letter. If this proposal meets with the standards, please authorize the enclosed product proposal by signing it and sending it back to me. In case you require further detail and information, you can contact me directly on [YOUR PHONE NUMBER] or mail me at [YOUR EMAIL ID].

Hoping to hear from you soon. 

[YOUR SIGNATURE]

[YOUR NAME]

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Training Proposal Letter

Project Proposal Letter

Offer Letter for Business Proposal

Sales Proposal Letter

Request For Training Proposal Letter

Proposal Letter For Cleaning Services

Simple Project Proposal Letter

Rejection Letter To Vendor Proposal

Letter Of Intent For Business Proposal

Proposal Letter to Supply Products Template

Proposal Letter to Sell Products

Outdoor Advertising Proposal Letter

Radio Advertising Proposal Letter

Lease Proposal Letter

Partnership Proposal Letter

Simple Media Partnership Proposal Letter

Land Lease Proposal Letter

Media Partnership Proposal Letter

Wedding Event Proposal Letter

School Event Proposal Letter

Letter Enclosing Proposal Short

Proposal Letter for Funding