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Public Relations Dissertation Topics

Published by Grace Graffin at January 4th, 2023 , Revised On August 15, 2023

Public relations is a communication process aimed at building a positive relationship between an organization and its audience. In other words, a public relations professional is responsible for using strategic communication to build a positive image of an organization or individual through unpaid and earned means. The earned channels leveraged to build a positive image include news and press, media outreach, and social media engagements.

Public relations is a lot different from advertising and is much difficult too. Using unpaid means and earned channels for image building is difficult than employing paid methodologies for creating brand awareness and image.

In essence, public relation is a significant part of an organization; it is the fundamental art and science of creating a goodwill relationship between an organization and its audience. The operations involve assessing and improving the two-way communication of an organization with its key audience.

Given its high importance for a company, a public relations professional has to be the master of his job. Choosing public relations as a career is deemed as a very excellent choice, as its demand and importance are gaining importance day by day.

You might have approached or just entered your final year of the public relations degree and may require to start working on the dissertation. If that is the case, you may be quite nervous and slightly clueless as to where to begin your work. Well, all of that process starts with choosing a topic, a worthy topic. If you are strangled in selecting the right topic for your public relations dissertation , here are a few topics along with their research aims for your guidance.

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2022 Public Relations Dissertation Topics

Topic 1: investigating the role of target marketing through public relations while confronting the increasing competition in digital marketing..

Research Aim: The research aim examines the significance of target marketing with the help of public relations while dealing with the rising competition in digital marketing.

Objectives:

To identify the use of public relations strategies for target marketing practices.
To analyse the way companies use PR strategies for target marketing to gain competitive advantages in digital marketing activities.
To suggest ideas about how PR strategies can be used in a better way for target marketing thereby confronting competition in digital marketing.

Topic 2: Examining the role of different PR tools in improving relations between brands and customers – a study on the usefulness of newsletters.

Research Aim: The research aims to identify and assess the usefulness of different PR tools to improve the relationship between brands and customers. For analysing PR tools, this study will specifically focus on the use of newsletters.

To identify different PR tools and analyse their importance in marketing, especially newsletters.
To investigate the role of newsletters as a PR tool in improving relations between brands and customers.
To recommend strategies about how newsletters can be used more strategically to improve relations between brands and customers.

Topic 3: A study on the impact of the rising demand and trend of digital marketing on the radical changes in public relations strategies.

Research Aim: The research aim is to carry out a detailed discussion on the impacts of the growing demands and ongoing trend of digital marketing on the radical changes in public relations strategies in the modern age.

To describe how demand for digital marketing is increasing and the way it is being an important trend.
To examine how changes in PR strategies are driven by the trend of digital marketing and rising demands for advanced marketing practices.
To provide recommendations for advancing the PR strategies to respond to the increasing demands of digital marketing.

Topic 4: The impact of paid PR on the brand penetration of UK based tech startups through their social media platforms

Research Aim: The research aim evaluates the impact of paid PR on the brand penetration of UK based tech startups through their social media platforms

To shed light on the concept of brand penetration and paid PR
To examine the significance of brand penetration and paid PR in UK based tech startups
To analyse how brand penetration of UK based tech startups has been impacted by paid PR through their social media platforms

Topic 5: An investigation into the different ways paid PR is impacting the workforce and productivity of the UK based SMEs

Research Aim: The research aim concentrates on the different ways paid PR is impacting the workforce and productivity of the UK based SMEs.

To examine the concept of paid PR and its importance in SMEs
To identify different ways through which the workforce and productivity of the UK based SMEs can be improved
To evaluate how paid PR in different ways is impacting the workforce and productivity of the UK based SMEs

Topic 1: Impact of social media on public relations strategies

Research Aim: Even since social media has been incepted, it is changing the patterns of communications in regular and corporate settings. Social media has inevitably changed how organizations interact with their audience since they are ensuring their presence on relevant platforms.

The main aim of the research will be to identify how social media has affected traditional public relations strategies.

Topic 2: The relationship between public relations and inbound marketing

Research Aim: Inbound marketing uses multiple marketing tools and techniques such as content marketing, blogs, and social media to create brand awareness and attract new business. Inbound marketing aims to build a relationship of goodwill with the customers, consumers, and prospects which somehow relates to public relations.

The aim of the research is to identify how(if ) public relations and inbound marketing are related to each other by tracing their overlapping characteristics.

Topic 3: Can Public relations and advertising go hand in hand

Research Aim: Most people confuse public relations for advertising, although they are two separate strategies employed to achieve similar goals for a business. In that regard, it is important to identify if public relations and advertising can go hand in hand and what outcomes they may cause.

Topic 4: Public relations and artificial intelligence

Research Aim: The future belongs to artificial intelligence. Artificial intelligence refers to technology that can imitate human cognitive abilities and thus perform tasks that are ascribed to humans. Since artificial intelligence is going to take over, in fact, it already has, it will change the operation for public relations. The responses and communication generated by public relations professionals will be generated by bots geared with artificial intelligence.

The target of the research will be identifying how and in what capacity artificial intelligence will modify the practice of public relations.

Topic 5: Differences between traditional vs modern public relation practices

Research Aim: The aim of the research will be to compare and contrast the conventional and modern practices of public relations. The researcher will evaluate the key practices employed and the channels selected today versus a couple of decades ago and highlight the key differences. The researcher can identify as many variables as possible to perform a clear and broad comparison between both strategies.

Topic 6: The evolution of the PR agency model

Research Aim: The PR agency model today is not the same as what it used to be a couple of years ago. The researcher will study and evaluate the evolution process of the PR agency model and key changes that have occurred over the period.

Topic 7: Significance of public relations for social media influencers

Research Aim: Social media influencers are gaining more importance as they are influencer marketing is reaching new heights. While they play a significant role in helping brands achieve their marketing goals, they need to build a public relation to keep themselves relevant, credible, and valuable to a particular niche. The aim of the research will be to identify how it is important for social media influencers to strengthen their PR strategies.

Topic 8: positive public relations- case study

Research Aim: Public relations is perceived in a negative connotation in general; although, it is not like that. The aim of the research is to study and highlight positive public relations through different case studies. The researcher can choose the very immediate examples or take global examples.

Topic 9: public relations strategy employed by brands in the pandemic

Research Aim: While pandemic was a shocking situation for all of us, the brands were having multiple problems in terms of managing health as well as the economic crisis at a time. During the pandemic, different responses of different brands were noted, which were a part of the public relations policy. The aim of the research is to identify how brands were able to execute their public relations strategy.

Topic 10: Public relations as an instrument to increase ROI

Research Aim: The main goal of public relations is to increase brand awareness, promote goodwill, and increase demand. The aim of the research is to identify if public relations campaign can be oriented to increase the ROI and, if it does, How?

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Also Read: Civil Engineering Dissertation Topics

Topic 11: Effectiveness of public relations in the health sector- case study

Research Aim: Public relations is only associated with businesses, politics, and media, but it can be used for just every sector. The research will identify how necessary public relations are and how effective they can be for the health sector by conducting a case study.

Topic 12: Uses and abuses of public relations

Research Aim: Although public relations strategies are useful and important, they have flaws of their own kind. The flaws lie in how the strategy is prepared and executed and the goals it aims to target.

The aim of the research will be to identify and analyze the uses and abuses of public relations. The researcher can evaluate in what ways public relations can be useful and in what ways they cannot.

Topic 13: Importance of public relations for political parties in the age of technology

Research Aim: The political parties rely on public relations to establish a relationship of goodwill and create a good image in front of the public. With the advent of social media, political parties have to be extra conscious as one act can ruin their established credibility. The study will aim to find out how it has become more important than ever for political parties to focus on public relations for their own benefit.

Topic 14: Public relations and journalism

Research Aim: The aim of the research is to identify how public relations is important in journalism and vice versa. The research will also identify the key similarities between public relations and journalism. The researcher can also point out to what extent public relations is misused by political leaders to influence journalism.

Topic 15: How PR programs have affected the government plans and decisions around the world

Research Aim: The research will analyze and evaluate how public relations programs run by state heads or governments have affected their decisions and plans. The researcher can take the example of successful and unsuccessful PR campaigns and their impact, respectively.

Topic 16: How technology has changed the strategies of public relations

Research Aim: The research will evaluate and figure out the changes that occurred to public relations strategies due to the technology. The researcher can evaluate the impact of different technologies to understand the impact.

Topic 17: Whistleblowers and public relations

Research Aim: Whistleblowers are individuals responsible for reporting any wrongdoings that may cause a threat to society to those in authority to rectify them. The whistleblowers thus play an important role in helping public leaders in improving public relations. The aim of the research would be to find out the wide-ranging benefits of whistleblowers for making effective public relations plans.

Topic 18: Trends in advertising and public relations to look forward to

Research Aim: The aim of the research is to find out the trends in advertising and public relations today and in the future. The research will also find the potential of each trend to evaluate how long it is expected to remain relevant in their respective fields.

Topic 19: Importance of strategic communication in PR

Research Aim: Communication is the key tool of PR. The research will find the definition of strategic communication. It will also identify and explore the importance of strategic communication in PR and the ways to improve it.

Topic 20: Tourism and public relations

Research Aim: The aim of the research is to identify the importance of public relations for tourism sectors for enhancing tourism. Tourism is not something about the tourists and destination, but it is a major sector of government, if focused on, that can help economic growth. It will analyze and evaluate the key elements essential for fostering tourism that is possible with public relations.

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To discover public relations dissertation topics:

Examine recent PR challenges.
Investigate industry trends.
Analyze PR strategies’ effectiveness.
Explore ethics and social media’s role.
Consider cross-cultural PR issues.
Select a topic aligning with your passion and career objectives.

Public Relations Dissertation Topics (26 Examples) For Research

Mark Aug 15, 2021 Aug 16, 2021 Public Relations No Comments

Public relation is a practice of deliberately managing the spread of information between the organization and the public. The ability of a company to relate to the public has an impact on its reputation and position. We have listed down some of the most impressive public relations dissertation topics that you can practice on. The […]

A list Of Public Relations Dissertation Topics

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Public Relations Dissertation Topics

Pr and social media dissertation topics, public relations in practice, future of public relations.

The public relations have moved their focus from traditional media such as print and radio to online, and especially to social media platforms from Facebook and Twitter to the latest favourite, Instagram. The key reason for this shift is the exponential rise in the consumption of social media by people. This section explores how the PR landscape is changing as a result of this and how it needs to adapt in order to become influential on these social media platforms.

To study the changes in public relations campaigns on social media as compared to traditional media.
To analyse the key factors for evaluating campaign success of online Public Relations on Instagram and Facebook.
To evaluate the effectiveness of influencers as a public relations tool on social media platforms.
A case study to evaluate how influencers built their own brand using social media as a PR tool.
To decipher the ROI for social media PR campaigns.
To determine the marketing and PR skills required by the new professionals in conducting successful PR campaign using social media.
To derive key determinants of crisis and reputation management on social media.
To study how mobile-based consumption of social media is affecting the PR activities of major brands.
Rise of social media based public relations: A case study of UAE/Saudi Arabia/Qatar (any Middle Eastern country).
Paid PR: How can SMEs (small and medium enterprises) achieve brand penetration on social media using paid PR?

This section deals with the challenges faced by the PR industry today as well as the challenges it needs to overcome or the areas in which it can create a real impact in a society and the role it can play in achieving this.

A case study to understand if public relations is still a male-dominated profession and what needs to be done to promote gender equality.
A study to analyse the extent of participation of a PR professional in creating marketing and branding strategy.
A study to evaluate if the digital media shift of the PR by major brands reduced the inequality and increased inclusivity of people.
To study the impact of public relations campaigns on the perceived service quality of hospitality businesses.
To understand the effectiveness of traditional media, mainly television as a PR tool in 21st Century.
A study of brands that have failed to switch their PR to digital and social media and suffered their brand reputation and identity.
To evaluate the lack of effectiveness and determinants of failure of UK government regarding the COVID-19 pandemic.

The move from print and television to digital happened a few years ago and changed the dimensions of public relations for ever. Now, with the pandemic, and the need to work from home, there has been an unprecedented rise in the OTT platforms such as Netflix, Amazon, Disney Plus and so on. These platforms are now considered to be the future of PR. This section explores research topic relating to this exciting new PR opportunity.

Are the OTT platforms the latest PR tools? A case of Netflix and how it can be used as a PR tool.
The case of how Hotstar, a local OTT platform, changed PR landscape in India.
How online platform users are creating ‘fake news’ and damaging the reputation of brands.
The role of digital PR in impacting political decision making and elections: Case of US elections of 2016 and 2020.
To determine the use of social media as a political tool by political parties in the US and UK.
To evaluate the steps taken by digital platforms to stop fake news that can damage reputation, incite violence, or create a false narrative: A case study of Twitter.
A study to understand the role big data can play in shaping the future public relations campaigns.
An explorative study to understand if public relations using digital media have lost moral and ethical values.
To study the measurement of engagement in public relations campaigns online.
To evaluate the ‘grey areas’ in digital PR and evaluate their impact on public perception of brands.
To understand how the best brands are using PR mix to maximize the engagement with their target markets: A case study of Nike.
What will be the future of public relations after pandemic and fake news? An explorative study.
To explore the role of digital media platforms in bringing social change by using them as public relations tools.

Research Library

This research library is a database of all the public relations research conducted by the Institute for Public Relations segmented by topic area. IPR research focuses on a number of key topics that matter to the profession. IPR’s work is distinguished through its five IPR Commission/Centers of Excellence.

Sign up for the weekly IPR Research Letter to stay up-to-date with the latest in public relations and communication research.

All our research is available for free. If you would like to support IPR, visit on our page to make a contribution.

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Deconstructing Blog Series
Digital/Social Media
Diversity, Equity, and Inclusion
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Internal Communications
International/Country Specific
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Investor Relations
Measurement
Media Relations
Public Affairs
Relationships

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Public relations (PR) refers to the art of maintaining a strategic communication process and relationships between an enterprise and its clients or a state and its public. Public relations is crucial for business development and smooth functioning. In academics, it's now a significant part of the literature. Therefore, students must find quality public relations dissertation topics to stand unique in their research modules.

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List of new public relations research topics 2024, most researched public relations thesis topics, top research topics in public relations, the vital role of public relations in shaping a positive business image.

Public Relations (PR) is indispensable for businesses, playing a pivotal role in shaping a positive public image. Through strategic communication, PR builds credibility, fosters trust, and enhances brand reputation. By effectively managing relationships with stakeholders, addressing crises, and supporting marketing efforts, PR contributes significantly to overall business success and sustainability.

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Updated: Public relations dissertation topics

Its dissertation season for MA media and public relations university students. Here are more than 40 potential areas of study.

For the last four years I’ve been a Visiting Professor at Newcastle University, supporting the university and students through teaching and mentoring.

An MA dissertation is a 12,000-word document in which you make a reasonable argument, answering a research question, problem or hypothesis, based on evidence. That evidence is collected and the document written in a few short months.

A dissertation must be made of good, university-style writing, well-organised, consistently cited and formatted, and 12,000 words in length.

I'm frequently asked by public relations students at Newcastle and elsewhere for advice on choosing a dissertation topic.

Professor Benno Signitzer at the University of Salzburg wrote a chapter on this topic in Public Relations Research: An International Perspective . It’s worth seeking out. Thanks to Professor Dejan Verčič from the University of Ljubljana for the reference.

My answer is always to follow a passion and ideally use it as an opportunity to set yourself up for your career. The ideal is a topic aligned to a developing area of practice.

“I'd say to make it as specific to your dream career as possible. Even if career visions change in the future, you'll enjoy researching and writing it at the time and therefore won't get bored and find more motivation,” said Livi Wilkes, Digital Public Relations Consultant, Aira.

Avoid populist topics and go deep. The best dissertations are original and niche. They make a genuine contribution to the professional body of knowledge in public relations.

Your research question needs to be one that can be answered in a few short months. It needs to be simple and focused.

A good research question describes clearly exactly what you want to find out. It is self-contained, straightforward and logical. It should be modest, measuring only one or two variables with respect to your object of study.

“Explore a very small, easily defined area and use rigorous academic research methods to establish new knowledge or explore a topic from a new perspective,” said Liz Bridgen, Principal Lecturer, Department of Media Arts and Communication, Sheffield Hallam University.

“What’s your elevator pitch? I want to understand the application of your research in practice – in three minutes or less,” said Ramona Slusarczyk, Lecturer in PR and Corporate Communications, Newcastle University.

In the past two years I’ve asked my network on Facebook for suggestions for areas of study. I’ve been called out by several people for short cutting an important area of the research process.

This wasn’t my intention. Instead I wanted to share issues that are challenging practitioners.

I’ve consistently said that we need to encourage better engagement between research, teaching and practice. If that’s not your view, please look away now.

Thank you to everyone who participated in the discussion. Each suggestion is a jumping off point for further investigation.

The only way is ethics

How does post truth or fake news change the way public relations operates and how does it sit alongside codes of practice? Jane Crofts

Should social media be held to the same journalistic standards as other media outlets? Lauren Oldy

How important is the truth versus storytelling. Ged Caroll

We've always believed good public relations should be open, transparent etc. But what if we're wrong? What if good public relations is actually as dishonest, ugly and brazen as you can make it? Jemima Gibbons

How should practitioners ensure that messages resonate in an era of fake news and post truth? Rob Bruce

The importance of trusted brands in a post-truth world. In other words why the claims about your cornflakes are held to a higher standard than the claims of political candidates. Nick Jones

What does transparency in public relations look like? Aly Sandhaus Saxe

Does anyone have the right to be forgotten? Claire Thompson

Data and the science of measurement

How can public relations be measured more effectively; focusing on whether public relations campaigns should be treated the same as marketing ones; using the same tools such as Salesforce and Marketo. Paul Wooding

Measuring the effectiveness of video as a means of communication in the social sphere. Dan Slee

Test measurement frameworks for Paid, Earned, Shared and Owned (PESO) communications and content. Michelle Goodall

How can data be used to improve the impact of campaigns? Is this a route to improving the perception of public relations in society? Rob Bruce

Data visualisation looking not just at economist infographics and similar but a historical review of people such as Florence Nightingale who understood the importance of conveying a story succinctly in an as easy to understand form as possible. Rob Ashwell

Does reputation have a monetary value? Ella Minty

The business of influence

Study the behavioural economics aspects of the science of influence –influencing perceptions in order to influence market behaviour – how individual minds work, as well as the collective. Steve Schuster

What does influence look like for the next generation? Becky McMichael

What’s the role of social media influencers as part of a modern public relations campaign Stephen Waddington

Reputation wars

What makes a brand invincible? How and why do some brands die due to reputational harm, while others seem to shrug off a crisis and carry on regardless? Joe Hanley

Evidence based research showing how trust in the conventional [media] has been eroded over the past decade and the impact this has on society and business. Andy West

How do bots propagate and what are potential defensive strategies? Dan Howarth

Characterising the public relations profession

Explore the lack of diversity in the public relations profession; LGBT, women at the top, disability, ethnicity and social mobility. Sarah Stimson

How do CEOs perceive public relations and what needs to be done to improve understanding of the strategic value it can add? Sarah Hall

What skills and understanding does the communications advisor to the board need to be credible? Should reputation sit above sales and marketing in the corporate hierarchy? Patrick Blewer

Why are ethnic minorities under-represented in public relations? Liz Bridgen

Why do so many women leave public relations? Liz Bridgen

Is social media helping to reduce inequalities – or is everything staying the same? Liz Bridgen

Is public relations dead? We tend to work in wider communications roles now and need knowledge and skills to survive. Michelle Atkinson

How do you build mental resilience in journalism and public relations, particularly post-traumatic stress disorder (PTSD) through exposure to traumatic events and materials, as well as the wider issues around the job and its impact on mental health? Bridget Aherne

Personal versus professional expectations: where does a job and public persona end and personal life begin? Ella Minty

Is the news cycle dead? Matt Muir

Does the connected economy increase the need for niche specialism? Adrian Bridgwater

Characterise the rise of online and social echo chambers and the impact they have on decision-making. Julio Romo

Media platforms

How low can production values be? We're in the social media age, with Facebook Live, YouTube live streaming as video-based platforms, and Facebook and LinkedIn and lots more as type-based platforms. So how garbled can the sound be, how fuzzy can the video be, how distorted can the speakers be, and so on? Brian Kilgore

How can global, US-run social networks effectively deal with personal attacks, death threats or even define trolling, when they have a US President that is normalising [trolling]? Jemima Gibbons

Explore emerging strategies as companies increasingly need to market to an algorithm [rather than a human being]. Rob Flaherty

Future of public relations

What is the role of paid media in public relations programmes? Ged Caroll

The impact of artificial intelligence on content creation and distribution. Explore ethics, impact on jobs, and the relationship between the quality and quantity of content and the role it plays in manipulating the human brain. Helen Keegan

Explore digital as a means of genuine business transformation, compared with when it is used as a bolt on or stick plaster. Dan Purvis

What is the likely impact of voice search and home automation devices on brand reputation? Matt Anderson

What’s the impact of artificial intelligence on skills and workflow in public relations? Stephen Waddington

What’s the impact of artificial intelligence on media and public discourse? Stephen Waddington

Public relations education

Are we teaching students the necessary skills to succeed in the industry locally, nationally, and globally? Ai Addyson-Zhang

How do leading public relations companies and agencies perceive the value of public relations education? Ai Addyson-Zhang

Public relations in practice

Explore the fundamental changes of internal communication due to internal social media. Holger Sievert

Explore the use of social media by parties in a political campaign. Paula Clare Keaveney

Explore the application of social media in hospitals as part of the patient journey. Alexander Verstappen

What role should public relations play in a hostile takeover? How can it be justified, and used as a positive promotion of the business? Ella Minty

Should public relations practitioners own or participate in the company narrative or content strategy as part of an integrated public relations approach? Ruth Jones

Here's my blog post from last year .

Tech in marketing and PR: more than shiny objects searching for problems

Agencies as a foundation for entrepreneurs.

[email protected]

Home » Blog » Dissertation » Topics » Public Relations » 80 Public Relations Research Topics

80 Public Relations Research Topics

FacebookXEmailWhatsAppRedditPinterestLinkedInAs public relations continues to evolve in a dynamic and interconnected world, the significance of insightful research cannot be understated. For students venturing into the captivating domain of public relations, this post serves as a treasure trove of research topics that span various dimensions of the field. Whether you’re pursuing an undergraduate, master’s, or doctoral […]

As public relations continues to evolve in a dynamic and interconnected world, the significance of insightful research cannot be understated. For students venturing into the captivating domain of public relations, this post serves as a treasure trove of research topics that span various dimensions of the field.

Whether you’re pursuing an undergraduate, master’s, or doctoral degree, these research topics have been thoughtfully curated to inspire your thesis or dissertation. From crisis communication strategies to the impact of social media on stakeholder engagement, delve into these topics to unlock the depths of the public relations landscape.

A List Of Potential Research Topics In Public Relations:

Crisis Communication Management in the Digital Age: Strategies and Best Practices.
Exploring the Influence of Social Media on Public Perception of Corporate Social Responsibility.
The Role of Storytelling in Shaping Brand Identity and Public Perception.
Analyzing Celebrity Endorsements in Public Relations Campaigns: Successes and Pitfalls.
Navigating Cross-Cultural Communication Challenges in International PR Campaigns.
Ethics and Accountability in Public Relations: A Comprehensive Study.
Political Communication and Public Relations: A Comparative Analysis.
Crisis Communication in Healthcare: Lessons from Recent Global Health Crises.
The Evolution of Media Relations in the Age of Digital Journalism.
Influencer Marketing and Its Impact on Consumer Behavior: A PR Perspective.
Public Relations Strategies for Crisis Management in Higher Education Institutions.
Corporate Reputation Management: Strategies for Building and Sustaining Positive Image.
The Role of Public Relations in Fostering Diversity and Inclusion Initiatives.
Social Media Crisis Management: Case Studies and Lessons Learned.
Public Relations and Environmental Advocacy: Communicating Sustainability Efforts.
Exploring Employee Communication and Engagement Strategies in Large Corporations.
The Art of Persuasion: Psychological Principles in Public Relations Campaigns.
Public Relations in the Age of Disinformation: Navigating Fake News and Misinformation.
The Intersection of Public Relations and Advertising: Synergies and Distinctions.
Government Public Relations: Balancing Transparency and National Security.
Corporate Branding and Reputation: A Case Study of Successful Rebranding Efforts.
Analyzing Public Relations Campaigns in the Nonprofit Sector: Effectiveness and Impact.
Crisis Communication in the Hospitality Industry: Challenges and Best Practices.
The Power of Visual Communication: Visual Storytelling in PR Campaigns.
Public Relations Strategies for Attracting and Retaining Gen Z Consumers.
Exploring the Role of Emotional Intelligence in Effective PR Leadership.
Influencer Crisis Management: Responding to Controversies and Negative Publicity.
Public Relations in the Entertainment Industry: Celebrity Management and Media Relations.
Corporate Social Responsibility Reporting and Its Impact on Public Perception.
Digital Transformation in Public Relations: Embracing Technological Advancements.
The Use of Data Analytics in Measuring the Success of PR Campaigns.
Crisis Communication in the Age of Social Activism: Navigating Social Justice Issues.
Public Relations and Financial Communication: Strategies for Enhancing Investor Relations.
Stakeholder Engagement in Public Infrastructure Projects: Challenges and Solutions.
Analyzing the Influence of Political Satire on Public Perception and Discourse.
Public Relations Strategies for Managing Product Recalls and Safety Concerns.
Social Media Influencers as Brand Ambassadors: Opportunities and Risks.
Crisis Communication in Online Reputation Management: Case Studies from Various Industries.
Exploring the Impact of Virtual Reality (VR) in Immersive PR Campaigns.
Public Relations and Health Communication: Addressing Public Health Issues and Awareness.
The Art of Crisis Communication: Effective Strategies for Navigating Controversies.
Public Relations in Crisis Situations: A Comparative Study of Public and Private Sector Approaches.
The Role of Public Relations in Shaping Public Opinion on Climate Change.
Analyzing the Effectiveness of Celebrity Apologies in Crisis Communication.
Social Media Listening and Sentiment Analysis: Insights for Public Relations Strategies.
Public Relations and Political Campaigns: The Art of Persuasion in Electoral Processes.
The Impact of Influencer Authenticity on Consumer Trust and Brand Perception.
Crisis Communication and Brand Resilience in the Face of Product Recalls.
The Intersection of Public Relations and Government Policy: A UK Study of COVID-19 Messaging.
Exploring Influencer Collaboration and Partnerships in PR Campaigns.
Corporate Social Responsibility (CSR) and Public Relations: Strategies for Authentic Communication.
Crisis Communication in the Age of Viral Outbreaks: Lessons from the COVID-19 Pandemic.
Public Relations Strategies for Navigating Ethical Dilemmas and Moral Challenges.
The Role of Emotional Appeals in Nonprofit Fundraising Campaigns.
Analyzing the Dynamics of Public Relations in Political Scandals.
Public Relations in the Era of Remote Work: Communicating Across Virtual Teams.
Crisis Communication and Reputation Repair: A Study of Post-Crisis Brand Restoration.
Public Relations Strategies for Enhancing Trust in Financial Institutions.
The Influence of Gender and Diversity on Public Relations Practices and Narratives.
Exploring the Art of Persuasion in Public Relations Campaigns.
Political Propaganda and Public Perception: A Historical and Modern Analysis.
Public Relations Strategies for Crisis Communication in Online Retail.
The Role of Public Relations in Shaping Public Opinion on Immigration.
Analyzing the Rhetoric of Public Figures and Its Impact on Public Discourse.
Public Relations and Advocacy Communication: Effectiveness and Challenges.
Crisis Communication and Stakeholder Engagement in the Energy Industry.
Public Relations Strategies for Navigating Consumer Boycotts and Activism.
Exploring the Influence of Cultural Factors on Public Relations Campaigns.
Public Relations and Environmental Activism: Communicating Conservation Efforts.
Crisis Communication and Legal Challenges: A Case Study Approach.
Public Relations Strategies for Managing Controversial CEO Behavior.
The Role of Public Relations in Shaping Public Perception of Technology Companies.
Analyzing Public Relations Campaigns for Social Change and Advocacy.
Exploring Public Relations in Political Diplomacy and International Relations.
Public Relations Strategies for Enhancing Employee Engagement and Satisfaction.
Crisis Communication in the Financial Services Industry: Rebuilding Trust After Scandals.
Public Relations and Crisis Management in the Aviation Industry.
The Influence of Cultural Events on Destination Image and Tourism PR.
Public Relations Strategies for Managing Employee Relations and Labor Disputes.
Crisis Communication in Higher Education: Addressing Controversies and Student Concerns.

In the dynamic landscape of public relations, the possibilities for research are as vast and diverse as the field itself. These research topics encapsulate the multifaceted nature of public relations, offering you a wealth of opportunities to explore, analyze, and contribute to this evolving domain. Whether your interests lie in crisis communication, stakeholder engagement, ethics, or the intersection of public relations and various industries, these topics serve as a foundation for your academic journey and a gateway to making meaningful contributions to the world of public relations.

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Dissertations / Theses on the topic 'Marketing and public relations'

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Werth, Ingo. "Fachbibliographie Internet - Public Relations und -Marketing." [S.l. : s.n.], 2005. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB11759307.

West, Chasah E. "Organizational-Public Relations| A Cultural Measure of International Publics." Thesis, University of Louisiana at Lafayette, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1594479.

Marx, Wolfgang. "Public Relations als Schlüsselinstrument im Marketing von Beratungsunternehmen." Marburg Tectum-Verl, 2006. http://deposit.ddb.de/cgi-bin/dokserv?id=2818446&prov=M&dok_var=1&dok_ext=htm.

Montagno, Beth L. "Marketing public relations : a multimed[i]a campaign." Virtual Press, 2005. http://liblink.bsu.edu/uhtbin/catkey/1327295.

Vrkočová, Pavlína Bc. "Public Relations ve společnosti Qlik.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1578.

Stephansen, Kari. "Diffusion of viral marketing into the world of public relations." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5715.

Swank, Tonja M. "It's a jungle out there : zoo public relations and marketing." Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/782.

Meravý, Vojtěch. "Marketing a public relations na mezinárodním operním festivalu Smetanova Litomyšl." Master's thesis, Akademie múzických umění v Praze. Hudební fakulta AMU. Knihovna, 2006. http://www.nusl.cz/ntk/nusl-78716.

Muddiman, Ashley. "Harry Potter and the Public Relations Phenomenon." Miami University Honors Theses / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1176155079.

Hanpongpandh, Peeraya. "A comparison of perceptions of public relations, marketing, and advertising educators toward integrated marketing communications." Virtual Press, 1994. http://liblink.bsu.edu/uhtbin/catkey/917012.

Al-Hajri, Hamad Faleh. "Integrating public relations into marketing strategies in the state of Qatar." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1918.

AlQubaisi, Abdulla Butti. "Public relations as a marketing strategy in the United Arab Emirates." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1923.

Bouzanis, Jason. "Quebec's public diplomacy: A study on the conceptual convergence of public diplomacy and public relations." Thesis, University of Ottawa (Canada), 2009. http://hdl.handle.net/10393/28121.

Jonsson, Peder. "Kommunikationsmodeller inom public relations." Doctoral thesis, KTH, Industriell ekonomi och organisation (Inst.), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-205887.

QC 20170426

Kitchen, Philip James. "The developing use of public relations in fast moving consumer goods firms." Thesis, Keele University, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.320248.

Straková, Martina. "Internet jako nástroj marketingu a Public Relations v oblasti vážné hudby." Master's thesis, Akademie múzických umění v Praze.Hudební a taneční fakulta. Knihovna, 2014. http://www.nusl.cz/ntk/nusl-177846.

Ashton, Kathleen L. "A survey of the status of marketing and public relations in the Indiana hospital industry." Virtual Press, 1994. http://liblink.bsu.edu/uhtbin/catkey/935923.

Berdine, Alexis A. "Click for the Campus Store: Development of an Online Public Relations Campaign for the AU Campus Store." Ashland University Honors Theses / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=auhonors1431338897.

Kerr, Gayle. "Consistency and integrated marketing communication : an exploratory study." Thesis, Queensland University of Technology, 1997. https://eprints.qut.edu.au/36301/1/36301_Kerr_1997.pdf.

Greene, Amanda E., Andrew Dotterweich, Mauro Palmero, and Don Good. "A Survey of Social Media: Perceived Effectiveness in Marketing among Individual NASCAR Tracks." WSSUScholar, 2014. https://scholar.wssu.edu/ijmm/vol3/iss1/1.

Krawtchenko, Pierre. "Contribution à l'étude de l'intégration du client dans la conduite de projets innovants." Vandoeuvre-les-Nancy, INPL, 2004. http://docnum.univ-lorraine.fr/public/INPL_T_2004_KRAWTCHENKO_P.pdf.

Williams, Stephen. "The organisation and economic geographies of marketing and public relations businesses in the West Midlands." Thesis, University of Birmingham, 2010. http://etheses.bham.ac.uk//id/eprint/878/.

Koláček, Kamil. "Komunikační strategie společnosti 3M Česko." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-81924.

Lukusa, Adolphine Cama. "An assessment of the practice of public relations practitioners in marketing the corporate image in selected organisations." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1002.

Drevinskas, Dalius. "Factors' Contributing to the Competitive Advantage of the Lithuanian Public Relations Agencies." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20100125_143102-44932.

Hemmonsbey, Janice Dorothy. "The strategic value of sport to the Cape Town city brand." Thesis, Cape Peninsula University of Technology, 2015. http://hdl.handle.net/20.500.11838/2110.

Preston, Heather Paige. "Come Together: Inclusive Leadership and Public Relations Education." Antioch University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1560961778025252.

Howard, Timothy Lent. "Emotional intelligence and its link to public relations education." Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/93.

Benkahla, Shawn M. "A study of the history and use of integrated marketing communications within publications from 1991-2005." Morgantown, W. Va. : [West Virginia University Libraries], 2006. https://eidr.wvu.edu/etd/documentdata.eTD?documentid=4577.

Dizmon, Khara Louise. "The application of marketing and communication theories on community festival event planning." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3291.

Lake, Suzette. "A Consultant’s Analysis of Bond Public Relations and Brand Strategy." ScholarWorks@UNO, 2014. http://scholarworks.uno.edu/aa_rpts/162.

Hogg, Gillian. "Service quality in business advisory services : the case of the public relations industry in Scotland." Thesis, University of Stirling, 1996. http://hdl.handle.net/1893/2583.

Kyriazis, Elias. "The antecedents and consequences of the marketing manager and R&D manager working relationship during new product development an empirical study /." Access electronically, 2005. http://www.library.uow.edu.au/adt-NWU/public/adt-NWU20060522.103631/index.html.

Paitoonmongkon, Chanoknart. "The public relations campaign for Bangkok fashion week, Thailand." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2938.

Van, Oudenhove de St Gery Liesel Anja. "Public relations and marketing: a framework for stakeholder management in the Life Healthcare Group of hospitals - Eastern region." Thesis, Cape Peninsula University of Technology, 2010. http://hdl.handle.net/20.500.11838/1419.

Bezuidenhout, Sonja. "Evaluating audience responses to promotional messages." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1020280.

Chou, I.-Ling. "Public relations plan for nonprofit organization: Tzu Chi Foundation." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2470.

Crossman, M. Kris. "An examination of opinion research firm specialists' perceptions toward public relations practioners as clients as compared to marketing and advertising practitioners as clients." Virtual Press, 1987. http://liblink.bsu.edu/uhtbin/catkey/515491.

Scammell, Margaret. "The impact of marketing and public relations on modern British politics : the Conservative Party and government under Mrs Thatcher." Thesis, London School of Economics and Political Science (University of London), 1991. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.282955.

Kocián, Petr. "Komunikační mix a efektivita současné marketingové komunikace společnosti Aviva životní pojišťovna, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76298.

Zwakala, Kuhle Mkanyiseli. "Brand identity of a selected South African bank." Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2435.

Welsh, Heather B. "An analysis of international public relation specialists and their use of the Internet for advertising and information gathering." Scholarly Commons, 1998. https://scholarlycommons.pacific.edu/uop_etds/2328.

Shin, Hyojin Jeannie. "Analysis of the perception and reality of integrated marketing communications (IMC) in corporate public relations a study of South Korea /." [Gainesville, Fla.] : University of Florida, 2006. http://purl.fcla.edu/fcla/etd/UFE0014266.

Cockrum, Jamie B. "A study of strategic marketing in liberal arts II colleges." Virtual Press, 1995. http://liblink.bsu.edu/uhtbin/catkey/955090.

Zidarova, Margarita. "Corporate Social Responsibility: The Future of Marketing Communications." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71814.

Gallego, Angélica Helena Santini Montes. "CRIANÇA ESPERANÇA: comunicação e marketing da Rede Globo." Universidade Metodista de São Paulo, 2007. http://tede.metodista.br/jspui/handle/tede/767.

Scopelliti, Maria. "Gatekeepers No More: Redefining the Roles of Journalism and PR in the Age of Digital Media and Content Marketing." Thèse, Université d'Ottawa / University of Ottawa, 2014. http://hdl.handle.net/10393/30547.

Axelsson, Daniel, and Henrik Nordberg. "The Role of PR : In the Introduction Stage of a New Brand." Thesis, Jönköping University, JIBS, Business Administration, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-161.

The reality of today is that companies are spending more and more money on commercial spots. The “highlight” of the year is Super Bowl, where a 30-second ad costs more than $2 million to run. Advertising agencies are using their role as communicators by competing with each other with no interest in the product. The marketing guru Al Ries released a controversial book called “The Fall of Advertising and the Rise of PR” (2002) together with his daughter Laura Ries. In this book they are at-tacking the traditional advertising industry and claim that it has lost its credibility and above all, public relations is a more effective tool in brand building. The Rieses also favors PR in the in-troduction phase of a new brand.

The purpose of the thesis is to investigate agencies’ view of public relations role relative to traditional advertising in the intro-duction phase of a new brand.

The authors have used a qualitative study where the purpose will be achieved by performing in-depth face to face interviews with three respondents, which has a deep knowledge within the PR and the traditional advertising industry.

Whether PR as a promotional tool is viewed as more effective relative to traditional advertising in the introduction of a new brand one has to consider different variables. PR is more effec-tive when it comes to credibility, cost, and clutter. However, a major drawback is the control. Also, one has to consider the at-tributes of the brand since there are brands that are more PR “friendly” than others.

Jansdotter, Pernilla, and Emma Josefsson. "Ett komplicerat förhållande - Om relationen mellan lobbying och marknadsföring." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15933.

Yttermyr, Karl. "Grossistens roll på handarbetsmarknaden : En studie om Järbo Garns kommunikation med sina kunder och återförsäljare." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-87468.

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Public Relations, Racial Injustice, and the 1958 North Carolina Kissing Case

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March 19, 2019
Affiliation: Hussman School of Journalism and Media, Mass Communication Graduate Program
This dissertation examines how public relations was used by the Committee to Combat Racial Injustice (CCRI), the National Association for the Advancement of Colored People (NAACP), North Carolina Governor Luther Hodges, and the United States Information Agency (USIA) in regards to the 1958 kissing case. The kissing case occurred in Monroe, North Carolina when a group of children were playing, including two African American boys, age nine and eight, and a seven-year-old white girl. During the game, the nine-year-old boy and the girl exchanged a kiss. As a result, the police later arrested both boys and charged them with assaulting and molesting the girl. They were sentenced to a reformatory, with possible release for good behavior at age 21. The CCRI launched a public relations campaign to gain the boys’ freedom, and the NAACP implemented public relations tactics on the boys’ behalf. News of the kissing case spread overseas, drawing unwanted international attention to US racial problems at a time when the country was promoting worldwide democracy. In response, Gov. Hodges launched a public relations campaign to defend the actions of North Carolina authorities, and the USIA employed public relations tactics to manage the country’s reputation overseas. This dissertation analyzes the public relations campaigns of the CCRI and Gov. Hodges, focusing on public relations strategies and tactics, as well as public relations outputs and public relations outcomes. This dissertation also analyzes the public relations tactics implemented by the NAACP and USIA. In addition, it examines frames in the public relations material and frames in letters written by members of the public. Using racial formation theory as a foundation, this study also explores how race was reflected in the four groups’ public relations efforts. This dissertation adds to the scholarship on public relations history, illustrating public relations practice of the 1950s and providing an example of how public relations was used for social change, specifically how public relations was used to help African Americans gain civil rights.
African American Civil Rights
Committee to Combat Racial Injustice
Public Relations and Framing
American history
Public Relations
Racial Formation Theory
Black history
Mass communication
https://doi.org/10.17615/9hmh-s913
Dissertation
In Copyright
Stephens, Ronald
Boynton, Lois A.
McDonald, Trevy
Friedman, Barbara
Perry, Earnest
Doctor of Philosophy
University of North Carolina at Chapel Hill Graduate School

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144 Public Relations Essay Topics & Examples

Looking for inspiring public relations topics? This field is really worth exploring!

🔝 Top 10 PR Topics
🏆 Best PR Essay Examples
🕵 Current PR Topics to Research

👍 Interesting PR Topics to Write About

🔥 Hot PR Assignment Topics
🎓 Controversial PR Research Topics

❓ Public Relations Discussion Questions

In your public relations essay, you might want to focus on mass communication or media relations. Corporate PR is another current public relations assignment topic. In this article, we’ve gathered hot PR topics that will be suitable for essays, research papers, presentations, theses, and other projects. A collection of public relations essay examples is a nice bonus!

🔝 Top 10 Public Relations Topics

Public relations in business
History of public relations
Crisis management in political public relations
Public relations in non-governmental field
Ethical issues of public relations
Public relations and advertising: compare and contrast
Social media marketing as one of the key PR tactics
Audience targeting as a PR technique
Public relations campaign: the main stages
Classification of the publics in PR

🏆 Best Public Relations Essay Examples

The Coca Cola Public Relations: PR Strategy and Examples — Case Study Example The Coca Cola Company is an international firm based in the United States and is one of the leading manufacturers of soft drinks and other related products.
Discussion on Grunig and Hunt’s Public Relations Model In regard to this model, Grunig and Hunt propose that communication is two-way between the organization and the public. In these models, the writers present communication to the public and the organization and therefore the […]
Four Models of Public Relations So, the use of the press agentry model can be considered the most harmful when applied with the purpose of gaining money whereas the application of a two-way symmetric model is considered to be the […]
Public Relations and its importance in Modern Society Public relations is the procedure of checking the flow of information between an institution and its community. This became a success and thus led to creation of awareness to the Americans of the influence that […]
Model of Excellence Theory in Public Relations Department For the public relations department, establishing good relationship with the clients and people associated with the company is most important and more important is the way to retain this relationship.
Public Relations Campaign To understand the problem at hand, it is important to give a brief overview of the project and the need to launch the campaign.
Rex Harlow as a Historical Figure in Public Relations Rex Harlow is considered one of the most influential pioneers in the history of public relations. Harlow’s involvement in the Oklahoma City Chamber of Commerce and experience in publication provoked a public relations interest.
Public Relations However, it is important to understand that balancing the company’s need and those of the customer is a crucial step, and any strategy used by the company in the marketing process must be guided by […]
Advertising, Publicity, and Public Relations Publicity is the act of drawing the attention of the media in order to improve the visibility of a brand, product or a company in the public. Second, publicity is cost-effective and provides a lot […]
Public Relations and Relationship Marketing The organizers of the 2011 Mobile Research conference should consider using public relations and relationship marketing in order to ensure that the event promotion is successful.
Public Relations and Their Functions One of the common scenarios with organizations is the characteristic of any organization trying to influence the general public hence the public relations initiatives help the organization to develop a good understanding of the organization […]
How Does Internal Public Relations Impact the Employee Productivity and Loyalty in Saudi Arabia? This study therefore intends to synthesize the issue of internal public relations and how it impacts the productivity and loyalty of employees in Saudi Arabia.
The Coca-Cola Company’s Public Relations The Coca-Cola Company uses paid, earned, shared, and owned media to advertise its products to its customers to increase its sales.
Apple and Samsung Companies Virtual Public Relations According to Gregory, a website is like an ambassador of the firm to the world, and the impression it gives will be assumed to be the real image of the firm it represents.
McDonalds-Public Relations Practice in Global Contexts Like other retail organizations, McDonald’s believed that they have a social and moral responsibility for the people around the world to produce a positive impact to the stakeholders although the bottom line is the concern […]
Essential Foundations of the Public Relations According to Curtin and Gaither, there exists four main criticisms of the paradigm of the public relations: “the definition of public relations as a management function; the reliance on functional, transmission models of communication; the […]
Public relations and sales promotion It will analyze them based on the regularity of the chosen strategy, the target audience which covers the customers, the potential customers and the community and also PR and its impact.
Public Relations and Crisis Management Link The significance of developing a CMP lies in the fact that it aids in the process of collecting the necessary information to deal with the crisis.
Public Relations Practice Improvement by Public Opinion In order to understand how this happens, it is necessary to define a public opinion, examine its connections to public relations, describe what improvements in public relations mean, and explain the ways in which understanding […]
Public Relations in Healthcare and Their Features Practically, healthcare PR has many objectives, the most vital of which are the improvement of the quality of care, the establishment of a good reputation, and the reduction of cost of care.
Solving Ethical Dilemmas in Public Relations In the case study, the main problem arises from the client’s deceit concerning the independent nature of the scientist testing the products in a bid to ensure a favorable public image of the products to […]

🕵 Current Public Relations Topics to Research

Toyota Company’s Public Relations and Marketing The recall crisis has led to the development of a negative perception and public image of Toyota Company. The internal society within the Toyota Company forms the first and most important stakeholders in this campaign.
Public Relations and Customer Loyalty When a firm has a strong brand image in the market, the perception of the public would always be influenced positively towards the firm, and this will increase loyalty of the customers towards the firm.
Propaganda, Persuasion and Public Relations For example in the case of the Australia’s cancellation of the Fuel Watch program Senator Xenaphon utilized propaganda stating that Fuel Watch was not an effective means of helping consumers stating the need to tackle […]
Fire and emergency public relations management The video publications are significant in the provision of information to the public and employees as well as educating the fire service employees on issues concerning fire and emergency management.
E-Newsletters: Online Public Relations Further, the emergence of the internet has provided a wide variety of approaches that organizations can use to reach their customers and potential users of their products in the market.
The Airbnb Firm’s New Public Relations Campaign As a result of this, the company is available in a majority of the countries in the world, which gives it an advantage over local entities.
Public Relations Issues in the Music Industry TikTok is at the top of the funnel, and the issue with content-based marketing is that it diverts attention from the artists and interaction with their profiles.
Henry Booth House’s Marketing and Public Relations The identified elements of a well-developed marketing and public relations plan are consistent with the current trends in business and marketing.
Public Relations Campaign for Hewlett-Packard’s Recycling Program in Britain Part of the activities of this program is the sensitization of consumers on e-waste and the recycling of computers and their components.
Burke’s Pentad: Public Relations, Social Theory, and Rhetoric On the example of one of Jeff Wall’s photographs, it is illustrated how the motivation of an actor in this paradigm can be described in different ways in terms of the viewer’s focus.
“Public Relations – Strategies and Tactics” by Wilcox A public relations practitioner of a company is supposed to identify the strategy with whom the company should have relationships. The department of public relations should assure the clients that Evergreen flooring system is committed […]
Public Relations Plan and Implementation Strategies The goal of the training will be to ensure the team develops the confidence to sell the brand to the consumers.
Zappos Corporation Public Relations Zappos is one of the corporations that have handled the issue of public relations well in the past. Being a company that was in the limelight, it needed a way to give back to the […]
Framing: Social Media and Public Relations Notably, the media echoed the impact of the government’s behavior on increasing students’ tuition fees, citing that it would limit the students’ ability to pay the debts amidst the prevailing economic problems.
Walmart: New Perspectives on International Public Relations Walmart is one of the largest multinational corporations, which uses its public relations in order to establish its brand and influence public opinion regarding the company.
Careers in Marketing, Branding & Public Relations Among the competencies of marketing, a specialist is the way of presentation of the product, the methods of informing the target audience about it, and collecting and analyzing the data for evaluating the success of […]
Public Relations Plan: Toyota In particular, the most significant among the dilemmas that have currently emerged around Toyota is in serious allegations on the level of quality of automobiles, produced by the company.
Chemco Crisis Resolution and Public Relations In the real estate case mentioned in the case study, it is fundamental to note that the real estate company is in a crisis hence the need to resolve the conflict.
Public Relations Representative Possible Strategies If Erickson decides to come to the governor, he will have to announce a request to stop the fertilizer production in order to clarify the circumstances and to address problem-solving methods.
Public Relations Agencies in Business Development As for the opinions of the heavyweight people and organizations on the agency, they seem to be undivided, and this is a result of the hard work of public relations specialists from Iris PR.
Ethics in Public Relations in Three Big Companies Lastly, Facebook claims it enlisted the help of the PR company to verify people’s negative attitudes towards the inclusion of their Facebook data in Google’s Social Circles.
Public Relations: The Four Models This is because the three models involve use of a reciprocal communication method that enables corporations to understand the public’s worries while enabling the public to appreciate the firm as a well meaning entity.
Public Relations Campaign Harbour Town Rural Council Green Gift group; why are the locals against or in support of the plan; what are the issues in conflict between the locals and the council, the green Gift and the council, the locals and […]
Roe v Wade: Public Relations Industry Therefore, the burden of responsibility lies on this very industry to heal the wounds of the past and address the concerns of rights groups on both sides of the debate.
The Role of Journalists and Public Relations Professionals in Information Sphere Hurst et al noted that journalists are usually concerned with the interests of the public and that they use the media to communicate to the public but for the public relation officers they usually release […]
Public Relations. Press Release of J.Sanisbury It is precisely for gaining a larger market share and serving more customers, that JS has launched its money-saving and discount voucher schemes, off the counter to add value to client purchases and offer a […]
Public Relations Law in Australia Defamation cases in Australia are said to be too expensive in terms of time, reputation and money. Defamation cases in Australia are said to be too expensive in terms of time, reputation and money.
Public Relations and Crisis Plans for Schools The members of the school will develop a good reputation with the general community. The idea, operation and basis of the relationship should be well known by the community and school.
Public Relations and Integrated Marketing Communications in Organization Under the globalization regime, with the availability of a wide variety of tools for marketing communication to cater to a diverse target segment located in geographically diverse regions across the globe, an integrated approach is […]
What the Public Thinks About Public Relations? Public relations is one of the marketing communications disciplines, best thought of as an arsenal of weapons employed to induce adoption of an advocacy position, trial or purchase of a product or service, and assent […]
Public Relations Efforts Evaluation Taking into account the objectives of the rideshare week, it is necessary to emphasize, that the increase of participants may be defined either using the registration data of Ohio Rideshare, or arranging surveys and questionnaires […]
Public Relations: a Method to Organize and Boost Sales In any business situation, the public relations role is to harmonize the internal and external workings of an organization. To enhance the corporate image of the organization and boost the sales of the products and […]
Aramco Company’s Public Relations Department Considering this, the establishment of a public relations department in Aramco is important, and the present report aims to demonstrate why the launch of such a unit can provide the company with advantages in dealing […]
Effects of Public Relations in the United Arab Emirates Arguments made in the essay will support the premise that public relations are equally important in the strategic positioning of countries on both the global and regional levels.
Public Relations and Sponsorships: Emirates Airlines and the NFL in 2020 Super Bowl Super Bowl is often held in the first week of February and it involves the winners of the National and American Football Conferences.
Obesity: Public Relations Campaign It will aid in educating youths about the dangers of childhood obesity and the factors that expose them to the condition.
Public Relations Strategy and Campaigns The main aim of the strategy is to build a viable relationship between a company and its target audience. The main goal of the strategy was to increase the sales of soda globally.
Public Relations: Profession and Practice 2 This gives a good image of the company since the community feels part of the organization, and, therefore, the community supports fully the activities of the organization.
Australian Volunteers International: Public Relations The intention of this proposal is to endorse a conservation volunteer campaign that is aimed at reducing the pollution levels in China, which is among the countries that have high levels of environmental degradation in […]
Public Relations Plan Implementation The interview is to be properly developed, the questions are to be directed at understanding why people still refuse to use the services of the company and to buy their products rather than search for […]
Sunrise Ltd.’s Public Relations Management In the aspect of the power of buyers, it is clear that Sunrise Ltd.is under threat, considering the value of the houses that are traded to the real estate clients.
Canadian Public Relations and Management Functions The functions within this specific field of study can make or break a particular person or corporation since it has been noted that the perception of the general public towards a particular entity can result […]

🔥 Hot Public Relations Assignment Topics

Public Relations in Canada and the United States Practicing public relations in Canada and the United States has both differences and similarities in terms of educational orientation, required skills, and constructs involved in communication and public relations integration.
Augmented Reality in Public Relations Domain The rationale behind this suggestion has to do with the fact that the integration of AR into the very philosophy of PR is fully consistent with the most fundamental principles of the human brain’s functioning.
Public Relations: Ethics, Technology, Communication The study addresses the problem of ethics in public relations by proving that it is a global issue and is implemented worldwide.
Public Relations and Marketing History: The Stages of Development and Progress It is reasonable to review the literature on this subject matter to get a better understanding of the stages of development and progress that was shown over the years.
Press Secretary Profession in Public Relations This study aims to research the history of the public relations industry and to examine the effects of government regulations, the internet, and the international community on the industry.
The Online Public Relations Concept Organizational transparency can be measured by identifying the degree to which it shares the information and to which it allows contact with people who can provide this information.
Job Advert for a Public Relations Manager This paper, therefore, addresses the implications of the operational gap and provides a memo to a hiring manager to solve the issue.
Excellent Public Relations: Organizational Factors The chapter supports the view that PR is not only to be appreciated and valued by the C-suite but the representatives of PR departments should also be present in the dominant coalition.
Public Relations: Media Tools and Communication Technology The central goal of transparency is it to ensure that all the critical information about the company is available to consumers, and it helps to increase the level of trust.
Etisalat’s Entrepreneurial Decisions and Public Relations The full title of the company is Emirates Telecommunications Corporation, its headquarters are situated in the UAE, and, at the moment, it appears to provide more than a half of all the telecommunication, mobile, and […]
Wind Future Company’s Public Relations Plan In support of Windy City Council marketing objectives and community relations, the following objectives of its PR plans are: To increase the council’s recognition and credibility.
Photography Company’s Public Relations Campaign The accomplishment of each aim will be performed following the specificity of the targeted audience that is supposed to be composed of the middle-class population of the Seattle Area. In the meantime, they expect that […]
Public Relations and Cultural Intermediation The significance of PR studies as such is both theoretical and practical; as for the narrow topic of the study, the primary importance of recognising PR as a cultural mediator, in the view of Edwards, […]
Effective Writing Skills in Public Relations Writing Same as writing style, the length of a public relations writing is determined by the nature of the message in terms of content, and the need for an in-depth explanation.
Public Relations in Not-For-Profit Organisations In the context of non-profit organisations, PR departments can be viewed as semi-autonomous systems that can make their independent decisions with regard to the type of information that should be shared with the public. It […]
Public Relations in the United Arab Emirates The Middle East Public Relations Association is a not-for-profit establishment with the sole prerogative of securing the welfares of the public relations industry in the region.
Public Relations: Omnicom Group Website Analysis It is also involved in the control of the flow of information from the client to the media or the public.
Breast Cancer Public Relations Campaign Audiences It is clear that the breast cancer campaign will target at women in their 30-40s as this is one of the most vulnerable categories of women as they often pay little attention to the […]
Public Relations and the Big Brother Legislation The current developments in technology that have warranted the development of the internet has reduced the amount of money invested in communication as well as increased the number of people that are communicated to and […]
Strategic Communication in Public Relations Slogans, staged events, and being the first to reach the public and using a sustained approach to saturate the public with campaign messages are old tricks that have passed on from the informal forms of […]
Importance of Public Relations and Relationship Marketing The study also intends to incorporate relationship marketing theory to further the understanding of how the organization can manage to achieve the desired goal in a manner that would be convincing to all the stakeholders […]

🎓 Controversial Public Relations Research Topics

Public Relations Theory And Campaign These tools assist in conveying a message to the public, and in return, the public begin to act according to the influence of the communication.
A Public Relations Campaign Plan In the USA, for example, there have been complaints regarding increased healthcare costs, a lack of stringent rules to guide people, especially the young, on proper usage of prescribed drugs, inability to take care of […]
Effectiveness of Public Relations & Relationship Marketing to the Successful Promotion of Beijing 2008 Olympic Games To conclude, it is evident from the assessment that public relations and relationship marketing are effective to the successful promotion of international events.
The Effectiveness of Public Relations and Relationship Marketing to the Successful Promotion of Winbeldon Championships This is referred to as the relationship marketing and is aimed at achieving the objective of creating customer loyalty for products offered by the company, interaction between the company and the market it serves, and […]
Public Relations and Relationship Marketing in Business Organisations One of the factors behind this dynamism is the change in the means of communication, the rate of dissemination of information and the advancement of technology.
Public Relations Campaign Strategy: Newlandia Education Foundation The aim of communication campaign among people in these regions will be to enhance public awareness of NEF activities, increase public participation in activities of NEF, outline the various ways donations and support for NEF […]
Strategic Planning for Public Relations BP oil’s public relations team had to work round the clock to disseminate information, answer questions and win the hearts and minds of the people closest to the site of the accident.
Public Relations Plan – New Startup Company The revitalization of the image of the company will be helpful in attracting customers and improving the performance of the company. The chief objective of the company is to restore the image of the company […]
2011 NBA Lockout: Public Relations Failure The NBA strike began on the 1st of July, 2011 and is still in effect until the time when the NBA owners and the National Basketball Players Association will make a deal.
The Effectiveness of Public Relations and Relationship Marketing to the Successful Promotion of an International Event Due to the size and the caliber of the fair, the event attracts world renowned media houses such as BBC, The Telegraph, The Times, among others.
Regent College Public Relations This includes the definition of the problem, the definition of the audience, identification of the communication avenues and finally employing the best tactics and strategies to ensure that the project is successful.
Public Relations and Ethical Decisions Basing the discussion on the fact that public relations and ethics include “the client good that is served by professionals public relations, and the principle ordering the theoretical ground of public relations the public pledge […]
The Effectiveness of Public Relations and Relationship Marketing Unlike the firms in the industries that deal with tangible goods, the firms in the service industry highly depend on their relationships with the customers in order to survive in the market.
Impact of Social Media on Public Relations Practice Many organizations in the modern world have employed PR personnel to improve the company image and products to the public in a bid to improve the reputation and performance of the firm.
Social Media and Public Relations In addition, Wikipedia has streamlined the process of information delivery on the internet because it allows individuals to add or delete unwanted information. The media has been accused of bias in almost every instance it […]
Career Path Paper in Public Relations For an individual to successfully acquire a job opportunity in the field of public relation, the specifications depend on the level of the job.
Public Relations Strategies and Tactics The process of communication involves the sender encoding the message and sending it through a medium to the receiver, who is required to decode the message. The practitioners in this case are the senders of […]
The History of Public Relations The intention of these drives was to cultivate a favourable image in the eyes of the public and especially to the consumers and to the society in general.
Public Relations Plan for Regent’s College In Regent’s College case, the primary objective is to increase the visibility of the school to the public, as well as raise the profile of the institute.
Integrating Public Relations in Market Communication The objective of the public relations campaign was to communicate the value of Dawn to the customers as being a strong dishwasher.
What Kinds of Objectives Can Be Accomplished Through Public Relations Research?
What Are the Practical, Ethical, and Legal Implications of Astroturfing for Public Relations Practitioners Under Current Australian Law?
What Are the Standard Tools of Public Relations?
What Is Secondary Research in Public Relations?
How Can the Dairy Farmers Use Public Relations Coursework?
How Has the Public Relations Changed Over the Past Decade?
Is Public Relations More Important than Marketing?
What Are the Weakness of Public Relations?
What Are the Types of Public Relations?
What Is the Main Aim of Public Relations?
What Are Public Relations Doing in a ‘Place’ Like Place Marketing?
Why Should Public Relations Professionals Use Facebook?
What Are Public Relations Research and Evaluation?
Public Relations: What Does This Job Entail?
How Do Luxury Fashion Brands Centralize Public Relations?
How Companies Use Public Relations to Launch New Products and Lessen the Effects of a Crisis?
What Is the Difference between Marketing and PR?
What Does a Career in Public Relations Look Like?
What Comes First Marketing or PR?
What Is the Difference between Journalism and Public Relations?
How Psychoanalysis Changed Society With Consumerism and Public Relations?
Did the Board Cover Any Guidelines Be a Public Relations Policy?
How Do Public Relations Programs Work?
What Are the Functions of Public Relations?
What Are the Three Dominant Approaches in Public Relations Research?
What Is Research in Public Relations and Advertising?
Why Honesty and Ethics Are Crucial for Public Relations?
How Can Teachers Motivate Students to Study Theoretical Modules in Public Relations?
How Can Public Relations Communications Theory Help Us Understand the Role of New Media?
How Gender Issues Affect Income in Public Relations?
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Public Relations Dissertation Topics
Public Relations Dissertation Topics. Published by Grace Graffin at January 4th, 2023 , Revised On August 15, 2023 Public relations is a communication process aimed at building a positive relationship between an organization and its audience. In other words, a public relations professional is responsible for using strategic communication to ...
Public Relations Dissertation Topics (26 Examples) For Research
Undergraduate: £30 (250 Words) Master: £45 (400 Words) Doctoral: £70 (600 Words) Along with a topic, you will also get; An explanation why we choose this topic. 2-3 research questions. Key literature resources identification. Suitable methodology with identification of raw sample size, and data collection method.
Public relations in public institutions: A research on the
The research conducted on 251 people revealed that perceived communicative skills of local public institutions had positive effects on public relations perceptions (trust, commitment, satisfaction).
Public Relations Dissertation Topics for FREE
An explorative study. To explore the role of digital media platforms in bringing social change by using them as public relations tools. Public Relations Dissertation Topics - over 40 free, excellent Master & Bachelor dissertation topics will help you get started with your proposal or dissertation.
Research Library
Research Library. Research Library. This research library is a database of all the public relations research conducted by the Institute for Public Relations segmented by topic area. IPR research focuses on a number of key topics that matter to the profession. IPR's work is distinguished through its five IPR Commission/Centers of Excellence.
PDF THE ROLE OF PUBLIC RELATIONS IN BUILDING ...
Public relations are needed management function, which assesses attitudes of publics, recognizes the public‟s and methods of an individual association of activity to learn open comprehension and acknowledgment (Asemah, 2011). Bruning and Lambe (2008). In the studies of public relations in Greece (Lyra, 1991) and India (Sriramesh, 1991), for
PDF 2006:008 MASTER'S THESIS Public Relations
Public relations is non-paid stimulation of demand for a product or service. It is a communication between the organization and the public to maintain good relations. Usual public relation tools are web sites, publications, speeches, publicity in newspapers, radio and television. (Boyd et.al. 1998; Hutton, 1999).
Public Relations Dissertation Topics
Research Aim: This public relations dissertation title analyses public opinion making through public relation strategies. The study focuses on how public relations leave psychological impacts on people. The study takes into account the case study of Brexit—the exit of Britain from the European Union.
How to choose a public relations dissertation topic
It's a start point to for dissertation topics. An MA dissertation is a 12,000-word document in which you make a reasonable argument, answering a research question, problem, or hypothesis, based on evidence. The best dissertations are original and niche. They make a genuine contribution to the professional body of knowledge in public relations.
Research Guides: Public Relations Resources: Dissertations
Dissertation Databases. Dissertations & Theses (Proquest) (Provides online, full text access to nearly one million dissertations published from 1997, by authors at over 700 participating institutions. The database also includes citations and abstracts to over 2.4 million titles, including dissertation abstracts from 1980, abstracts for Masters ...
Updated: Public relations dissertation topics
Its dissertation season for MA media and public relations university students. Here are more than 40 potential areas of study. For the last four years I've been a Visiting Professor at Newcastle University, supporting the university and students through teaching and mentoring.
Government Public Relations: A Quantitative Assessment of Government
Government Public Relations: A Quantitative Assessment of Government Public Relations Practitioner Roles and Public Relations Model Usage Joelle Wiley Castelli University of South Florida Follow this and additional works at: https://digitalcommons.usf.edu/etd Part of the American Studies Commons, and the Mass Communication Commons
(PDF) Social media and Public Relations
Public relation (PR) is now really combined with the. public. Nowadays, social media has changed the patterns of PR practice. In a sense, since the emer gence of social media like Facebook, T ...
(PDF) Public Relations and Edward Bernays: A thesis on how public
Public Relations and Edward Bernays: A thesis on how public relations used psychoanalysis in the 20th century to sell products, ideas, and shape behavior June 2023 DOI: 10.13140/RG.2.2.16000.00009
80 Public Relations Research Topics
80 Public Relations Research Topics. As public relations continues to evolve in a dynamic and interconnected world, the significance of insightful research cannot be understated. For students venturing into the captivating domain of public relations, this post serves as a treasure trove of research topics that span various dimensions of the field.
Dissertations / Theses: 'Marketing and public relations'
Thesis (MTech (Public Relations Management ))--Cape Peninsula University of Technology, 2010 The aim of this study is to examine the relationship of public relations and marketing and how these two functions can fuse their work without encroaching on each others fields. The strategic corporate function of stakeholder management is used as the ...
Theses and Dissertations
The time period covers mainly from 1955 to the present. To acquire the dissertations electronically, users request the full text from UMI (ProQuest) and are sent a link and a password to access the dissertation. Dissertations from 1997 forward are available in the OhioLINK ETD at ETD (Electronic Theses and Dissertations). Coverage: 1955 to present
Dissertation or Thesis
Public relations professionals need to understand their role in order to contribute, participate and potentially help shape the future of business through corporate social responsibility. This study examines how public relations is practiced in a socially responsible organization through a case study of a senior public relations manager working ...
Public Relations Dissertation Topics
Public Relations Dissertation Topics. 24. Public relations has shifted its emphasis away from traditional media outlets such as print and radio and toward online platforms, most notably social media platforms such as Facebook and Twitter, as well as everyone's new favourite, Instagram. The exponential growth of social media usage is largely ...
(PDF) Public Relations
Public relations is better described than de ned. It is an applied professional practice. and an academic eld, and both o er communication cent ered and research based ways. to understand, inform ...
Dissertation or Thesis
In addition, it examines frames in the public relations material and frames in letters written by members of the public. Using racial formation theory as a foundation, this study also explores how race was reflected in the four groups' public relations efforts. This dissertation adds to the scholarship on public relations history ...
144 Public Relations Essay Topics & Examples
Looking for inspiring public relations topics? 🤝 We've gathered hot 144 PR topics on mass communication, media relations, & more. 🅰️ + public relations essay examples are a nice bonus! Clear. Writing Help Login Writing Tools. Research Title Generator Summarizing Tool Thesis Statement Generator Paraphrasing Tool Title Page Generator Lit ...
(PDF) PUBLIC RELATIONS ETHICS AND PROFESSIONALISM IN NIGERIA
Thus, 30 public relations professionals' (2) from each of the six (6) geopolitical zones and within the Federal Capital Territory (FCT), Abuja, were selected at the Directorate Cadre in the ...

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Public Relations Dissertation Topics

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2022 Public Relations Dissertation Topics

Topic 2: Examining the role of different PR tools in improving relations between brands and customers – a study on the usefulness of newsletters.

Topic 3: A study on the impact of the rising demand and trend of digital marketing on the radical changes in public relations strategies.

Topic 4: The impact of paid PR on the brand penetration of UK based tech startups through their social media platforms

Topic 5: An investigation into the different ways paid PR is impacting the workforce and productivity of the UK based SMEs

Topic 1: Impact of social media on public relations strategies

Topic 2: The relationship between public relations and inbound marketing

Topic 3: Can Public relations and advertising go hand in hand

Topic 4: Public relations and artificial intelligence

Topic 5: Differences between traditional vs modern public relation practices

Topic 6: The evolution of the PR agency model

Topic 7: Significance of public relations for social media influencers

Topic 8: positive public relations- case study

Topic 9: public relations strategy employed by brands in the pandemic

Topic 10: Public relations as an instrument to increase ROI

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Topic 11: Effectiveness of public relations in the health sector- case study

Topic 12: Uses and abuses of public relations

Topic 13: Importance of public relations for political parties in the age of technology

Topic 14: Public relations and journalism

Topic 15: How PR programs have affected the government plans and decisions around the world

Topic 16: How technology has changed the strategies of public relations

Topic 17: Whistleblowers and public relations

Topic 18: Trends in advertising and public relations to look forward to

Topic 19: Importance of strategic communication in PR

Topic 20: Tourism and public relations

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