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What Is a Case Study? | Definition, Examples & Methods

What Is a Case Study? | Definition, Examples & Methods

Published on May 8, 2019 by Shona McCombes . Revised on November 20, 2023.

A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.

A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating and understanding different aspects of a research problem .

When to do a case study, step 1: select a case, step 2: build a theoretical framework, step 3: collect your data, step 4: describe and analyze the case, other interesting articles.

A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject. It allows you to explore the key characteristics, meanings, and implications of the case.

Case studies are often a good choice in a thesis or dissertation . They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.

You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.

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Once you have developed your problem statement and research questions , you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:

Provide new or unexpected insights into the subject
Challenge or complicate existing assumptions and theories
Propose practical courses of action to resolve a problem
Open up new directions for future research

TipIf your research is more practical in nature and aims to simultaneously investigate an issue as you solve it, consider conducting action research instead.

Unlike quantitative or experimental research , a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.

Example of an outlying case studyIn the 1960s the town of Roseto, Pennsylvania was discovered to have extremely low rates of heart disease compared to the US average. It became an important case study for understanding previously neglected causes of heart disease.

However, you can also choose a more common or representative case to exemplify a particular category, experience or phenomenon.

Example of a representative case studyIn the 1920s, two sociologists used Muncie, Indiana as a case study of a typical American city that supposedly exemplified the changing culture of the US at the time.

While case studies focus more on concrete details than general theories, they should usually have some connection with theory in the field. This way the case study is not just an isolated description, but is integrated into existing knowledge about the topic. It might aim to:

Exemplify a theory by showing how it explains the case under investigation
Expand on a theory by uncovering new concepts and ideas that need to be incorporated
Challenge a theory by exploring an outlier case that doesn’t fit with established assumptions

To ensure that your analysis of the case has a solid academic grounding, you should conduct a literature review of sources related to the topic and develop a theoretical framework . This means identifying key concepts and theories to guide your analysis and interpretation.

There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews , observations , and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data.

Example of a mixed methods case studyFor a case study of a wind farm development in a rural area, you could collect quantitative data on employment rates and business revenue, collect qualitative data on local people’s perceptions and experiences, and analyze local and national media coverage of the development.

The aim is to gain as thorough an understanding as possible of the case and its context.

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In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.

How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis , with separate sections or chapters for the methods , results and discussion .

Others are written in a more narrative style, aiming to explore the case from various angles and analyze its meanings and implications (for example, by using textual analysis or discourse analysis ).

In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

Normal distribution
Degrees of freedom
Null hypothesis
Discourse analysis
Control groups
Mixed methods research
Non-probability sampling
Quantitative research
Ecological validity

Research bias

Rosenthal effect
Implicit bias
Cognitive bias
Selection bias
Negativity bias
Status quo bias

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All You Wanted to Know About How to Write a Case Study

What do you study in your college? If you are a psychology, sociology, or anthropology student, we bet you might be familiar with what a case study is. This research method is used to study a certain person, group, or situation. In this guide from our dissertation writing service , you will learn how to write a case study professionally, from researching to citing sources properly. Also, we will explore different types of case studies and show you examples — so that you won’t have any other questions left.

What Is a Case Study?

A case study is a subcategory of research design which investigates problems and offers solutions. Case studies can range from academic research studies to corporate promotional tools trying to sell an idea—their scope is quite vast.

What Is the Difference Between a Research Paper and a Case Study?

While research papers turn the reader’s attention to a certain problem, case studies go even further. Case study guidelines require students to pay attention to details, examining issues closely and in-depth using different research methods. For example, case studies may be used to examine court cases if you study Law, or a patient's health history if you study Medicine. Case studies are also used in Marketing, which are thorough, empirically supported analysis of a good or service's performance. Well-designed case studies can be valuable for prospective customers as they can identify and solve the potential customers pain point.

Case studies involve a lot of storytelling – they usually examine particular cases for a person or a group of people. This method of research is very helpful, as it is very practical and can give a lot of hands-on information. Most commonly, the length of the case study is about 500-900 words, which is much less than the length of an average research paper.

The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve. You can use the system of 3 Acts to make it a compelling story. It should have an introduction, rising action, a climax where transformation occurs, falling action, and a solution.

Here is a rough formula for you to use in your case study:

Problem (Act I): > Solution (Act II) > Result (Act III) > Conclusion.

Types of Case Studies

The purpose of a case study is to provide detailed reports on an event, an institution, a place, future customers, or pretty much anything. There are a few common types of case study, but the type depends on the topic. The following are the most common domains where case studies are needed:

Historical case studies are great to learn from. Historical events have a multitude of source info offering different perspectives. There are always modern parallels where these perspectives can be applied, compared, and thoroughly analyzed.
Problem-oriented case studies are usually used for solving problems. These are often assigned as theoretical situations where you need to immerse yourself in the situation to examine it. Imagine you’re working for a startup and you’ve just noticed a significant flaw in your product’s design. Before taking it to the senior manager, you want to do a comprehensive study on the issue and provide solutions. On a greater scale, problem-oriented case studies are a vital part of relevant socio-economic discussions.
Cumulative case studies collect information and offer comparisons. In business, case studies are often used to tell people about the value of a product.
Critical case studies explore the causes and effects of a certain case.
Illustrative case studies describe certain events, investigating outcomes and lessons learned.

Need a compelling case study? EssayPro has got you covered. Our experts are ready to provide you with detailed, insightful case studies that capture the essence of real-world scenarios. Elevate your academic work with our professional assistance.

Case Study Format

The case study format is typically made up of eight parts:

Executive Summary. Explain what you will examine in the case study. Write an overview of the field you’re researching. Make a thesis statement and sum up the results of your observation in a maximum of 2 sentences.
Background. Provide background information and the most relevant facts. Isolate the issues.
Case Evaluation. Isolate the sections of the study you want to focus on. In it, explain why something is working or is not working.
Proposed Solutions. Offer realistic ways to solve what isn’t working or how to improve its current condition. Explain why these solutions work by offering testable evidence.
Conclusion. Summarize the main points from the case evaluations and proposed solutions. 6. Recommendations. Talk about the strategy that you should choose. Explain why this choice is the most appropriate.
Implementation. Explain how to put the specific strategies into action.
References. Provide all the citations.

How to Write a Case Study

Let's discover how to write a case study.

Setting Up the Research

When writing a case study, remember that research should always come first. Reading many different sources and analyzing other points of view will help you come up with more creative solutions. You can also conduct an actual interview to thoroughly investigate the customer story that you'll need for your case study. Including all of the necessary research, writing a case study may take some time. The research process involves doing the following:

Define your objective. Explain the reason why you’re presenting your subject. Figure out where you will feature your case study; whether it is written, on video, shown as an infographic, streamed as a podcast, etc.
Determine who will be the right candidate for your case study. Get permission, quotes, and other features that will make your case study effective. Get in touch with your candidate to see if they approve of being part of your work. Study that candidate’s situation and note down what caused it.
Identify which various consequences could result from the situation. Follow these guidelines on how to start a case study: surf the net to find some general information you might find useful.
Make a list of credible sources and examine them. Seek out important facts and highlight problems. Always write down your ideas and make sure to brainstorm.
Focus on several key issues – why they exist, and how they impact your research subject. Think of several unique solutions. Draw from class discussions, readings, and personal experience. When writing a case study, focus on the best solution and explore it in depth. After having all your research in place, writing a case study will be easy. You may first want to check the rubric and criteria of your assignment for the correct case study structure.

Read Also: 'CREDIBLE SOURCES: WHAT ARE THEY?'

Although your instructor might be looking at slightly different criteria, every case study rubric essentially has the same standards. Your professor will want you to exhibit 8 different outcomes:

Correctly identify the concepts, theories, and practices in the discipline.
Identify the relevant theories and principles associated with the particular study.
Evaluate legal and ethical principles and apply them to your decision-making.
Recognize the global importance and contribution of your case.
Construct a coherent summary and explanation of the study.
Demonstrate analytical and critical-thinking skills.
Explain the interrelationships between the environment and nature.
Integrate theory and practice of the discipline within the analysis.

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Case Study Outline

Let's look at the structure of an outline based on the issue of the alcoholic addiction of 30 people.

Introduction

Statement of the issue: Alcoholism is a disease rather than a weakness of character.
Presentation of the problem: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there.
Explanation of the terms: In the past, alcoholism was commonly referred to as alcohol dependence or alcohol addiction. Alcoholism is now the more severe stage of this addiction in the disorder spectrum.
Hypotheses: Drinking in excess can lead to the use of other drugs.
Importance of your story: How the information you present can help people with their addictions.
Background of the story: Include an explanation of why you chose this topic.
Presentation of analysis and data: Describe the criteria for choosing 30 candidates, the structure of the interview, and the outcomes.
Strong argument 1: ex. X% of candidates dealing with anxiety and depression...
Strong argument 2: ex. X amount of people started drinking by their mid-teens.
Strong argument 3: ex. X% of respondents’ parents had issues with alcohol.
Concluding statement: I have researched if alcoholism is a disease and found out that…
Recommendations: Ways and actions for preventing alcohol use.

Writing a Case Study Draft

After you’ve done your case study research and written the outline, it’s time to focus on the draft. In a draft, you have to develop and write your case study by using: the data which you collected throughout the research, interviews, and the analysis processes that were undertaken. Follow these rules for the draft:

Your draft should contain at least 4 sections: an introduction; a body where you should include background information, an explanation of why you decided to do this case study, and a presentation of your main findings; a conclusion where you present data; and references.
In the introduction, you should set the pace very clearly. You can even raise a question or quote someone you interviewed in the research phase. It must provide adequate background information on the topic. The background may include analyses of previous studies on your topic. Include the aim of your case here as well. Think of it as a thesis statement. The aim must describe the purpose of your work—presenting the issues that you want to tackle. Include background information, such as photos or videos you used when doing the research.
Describe your unique research process, whether it was through interviews, observations, academic journals, etc. The next point includes providing the results of your research. Tell the audience what you found out. Why is this important, and what could be learned from it? Discuss the real implications of the problem and its significance in the world.
Include quotes and data (such as findings, percentages, and awards). This will add a personal touch and better credibility to the case you present. Explain what results you find during your interviews in regards to the problem and how it developed. Also, write about solutions which have already been proposed by other people who have already written about this case.
At the end of your case study, you should offer possible solutions, but don’t worry about solving them yourself.

Use Data to Illustrate Key Points in Your Case Study

Even though your case study is a story, it should be based on evidence. Use as much data as possible to illustrate your point. Without the right data, your case study may appear weak and the readers may not be able to relate to your issue as much as they should. Let's see the examples from essay writing service :

‍ With data: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there. Without data: A lot of people suffer from alcoholism in the United States.

Try to include as many credible sources as possible. You may have terms or sources that could be hard for other cultures to understand. If this is the case, you should include them in the appendix or Notes for the Instructor or Professor.

Finalizing the Draft: Checklist

After you finish drafting your case study, polish it up by answering these ‘ask yourself’ questions and think about how to end your case study:

Check that you follow the correct case study format, also in regards to text formatting.
Check that your work is consistent with its referencing and citation style.
Micro-editing — check for grammar and spelling issues.
Macro-editing — does ‘the big picture’ come across to the reader? Is there enough raw data, such as real-life examples or personal experiences? Have you made your data collection process completely transparent? Does your analysis provide a clear conclusion, allowing for further research and practice?

Problems to avoid:

Overgeneralization – Do not go into further research that deviates from the main problem.
Failure to Document Limitations – Just as you have to clearly state the limitations of a general research study, you must describe the specific limitations inherent in the subject of analysis.
Failure to Extrapolate All Possible Implications – Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings.

How to Create a Title Page and Cite a Case Study

Let's see how to create an awesome title page.

Your title page depends on the prescribed citation format. The title page should include:

A title that attracts some attention and describes your study
The title should have the words “case study” in it
The title should range between 5-9 words in length
Your name and contact information
Your finished paper should be only 500 to 1,500 words in length.With this type of assignment, write effectively and avoid fluff

Here is a template for the APA and MLA format title page:

There are some cases when you need to cite someone else's study in your own one – therefore, you need to master how to cite a case study. A case study is like a research paper when it comes to citations. You can cite it like you cite a book, depending on what style you need.

Citation Example in MLA ‍ Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies. Boston: Harvard Business Publishing, 2008. Print.

Citation Example in APA ‍ Hill, L., Khanna, T., & Stecker, E. A. (2008). HCL Technologies. Boston: Harvard Business Publishing.

Citation Example in Chicago Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies.

Case Study Examples

To give you an idea of a professional case study example, we gathered and linked some below.

Eastman Kodak Case Study

Case Study Example: Audi Trains Mexican Autoworkers in Germany

To conclude, a case study is one of the best methods of getting an overview of what happened to a person, a group, or a situation in practice. It allows you to have an in-depth glance at the real-life problems that businesses, healthcare industry, criminal justice, etc. may face. This insight helps us look at such situations in a different light. This is because we see scenarios that we otherwise would not, without necessarily being there. If you need custom essays , try our research paper writing services .

Get Help Form Qualified Writers

Crafting a case study is not easy. You might want to write one of high quality, but you don’t have the time or expertise. If you’re having trouble with your case study, help with essay request - we'll help. EssayPro writers have read and written countless case studies and are experts in endless disciplines. Request essay writing, editing, or proofreading assistance from our custom case study writing service , and all of your worries will be gone.

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How to Write a Business Essay: A Comprehensive Guide

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How to Write a Case Study | Examples & Methods

What is a case study?

A case study is a research approach that provides an in-depth examination of a particular phenomenon, event, organization, or individual. It involves analyzing and interpreting data to provide a comprehensive understanding of the subject under investigation.

Case studies can be used in various disciplines, including business, social sciences, medicine ( clinical case report ), engineering, and education. The aim of a case study is to provide an in-depth exploration of a specific subject, often with the goal of generating new insights into the phenomena being studied.

When to write a case study

Case studies are often written to present the findings of an empirical investigation or to illustrate a particular point or theory. They are useful when researchers want to gain an in-depth understanding of a specific phenomenon or when they are interested in exploring new areas of inquiry.

Case studies are also useful when the subject of the research is rare or when the research question is complex and requires an in-depth examination. A case study can be a good fit for a thesis or dissertation as well.

Case study examples

Below are some examples of case studies with their research questions:

These examples demonstrate the diversity of research questions and case studies that can be explored. From studying small businesses in Ghana to the ethical issues in supply chains, case studies can be used to explore a wide range of phenomena.

Outlying cases vs. representative cases

An outlying case stud y refers to a case that is unusual or deviates significantly from the norm. An example of an outlying case study could be a small, family-run bed and breakfast that was able to survive and even thrive during the COVID-19 pandemic, while other larger hotels struggled to stay afloat.

On the other hand, a representative case study refers to a case that is typical of the phenomenon being studied. An example of a representative case study could be a hotel chain that operates in multiple locations that faced significant challenges during the COVID-19 pandemic, such as reduced demand for hotel rooms, increased safety and health protocols, and supply chain disruptions. The hotel chain case could be representative of the broader hospitality industry during the pandemic, and thus provides an insight into the typical challenges that businesses in the industry faced.

Steps for Writing a Case Study

As with any academic paper, writing a case study requires careful preparation and research before a single word of the document is ever written. Follow these basic steps to ensure that you don’t miss any crucial details when composing your case study.

Step 1: Select a case to analyze

After you have developed your statement of the problem and research question , the first step in writing a case study is to select a case that is representative of the phenomenon being investigated or that provides an outlier. For example, if a researcher wants to explore the impact of COVID-19 on the hospitality industry, they could select a representative case, such as a hotel chain that operates in multiple locations, or an outlying case, such as a small bed and breakfast that was able to pivot their business model to survive during the pandemic. Selecting the appropriate case is critical in ensuring the research question is adequately explored.

Step 2: Create a theoretical framework

Theoretical frameworks are used to guide the analysis and interpretation of data in a case study. The framework should provide a clear explanation of the key concepts, variables, and relationships that are relevant to the research question. The theoretical framework can be drawn from existing literature, or the researcher can develop their own framework based on the data collected. The theoretical framework should be developed early in the research process to guide the data collection and analysis.

To give your case analysis a strong theoretical grounding, be sure to include a literature review of references and sources relating to your topic and develop a clear theoretical framework. Your case study does not simply stand on its own but interacts with other studies related to your topic. Your case study can do one of the following:

Demonstrate a theory by showing how it explains the case being investigated
Broaden a theory by identifying additional concepts and ideas that can be incorporated to strengthen it
Confront a theory via an outlier case that does not conform to established conclusions or assumptions

Step 3: Collect data for your case study

Data collection can involve a variety of research methods , including interviews, surveys, observations, and document analyses, and it can include both primary and secondary sources . It is essential to ensure that the data collected is relevant to the research question and that it is collected in a systematic and ethical manner. Data collection methods should be chosen based on the research question and the availability of data. It is essential to plan data collection carefully to ensure that the data collected is of high quality

Step 4: Describe the case and analyze the details

The final step is to describe the case in detail and analyze the data collected. This involves identifying patterns and themes that emerge from the data and drawing conclusions that are relevant to the research question. It is essential to ensure that the analysis is supported by the data and that any limitations or alternative explanations are acknowledged.

The manner in which you report your findings depends on the type of research you are doing. Some case studies are structured like a standard academic paper, with separate sections or chapters for the methods section , results section , and discussion section , while others are structured more like a standalone literature review.

Regardless of the topic you choose to pursue, writing a case study requires a systematic and rigorous approach to data collection and analysis. By following the steps outlined above and using examples from existing literature, researchers can create a comprehensive and insightful case study that contributes to the understanding of a particular phenomenon.

Preparing Your Case Study for Publication

After completing the draft of your case study, be sure to revise and edit your work for any mistakes, including grammatical errors , punctuation errors , spelling mistakes, and awkward sentence structure . Ensure that your case study is well-structured and that your arguments are well-supported with language that follows the conventions of academic writing . To ensure your work is polished for style and free of errors, get English editing services from Wordvice, including our paper editing services and manuscript editing services . Let our academic subject experts enhance the style and flow of your academic work so you can submit your case study with confidence.

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Acknowledgments

A case study research paper examines a person, place, event, condition, phenomenon, or other type of subject of analysis in order to extrapolate key themes and results that help predict future trends, illuminate previously hidden issues that can be applied to practice, and/or provide a means for understanding an important research problem with greater clarity. A case study research paper usually examines a single subject of analysis, but case study papers can also be designed as a comparative investigation that shows relationships between two or more subjects. The methods used to study a case can rest within a quantitative, qualitative, or mixed-method investigative paradigm.

Case Studies. Writing@CSU. Colorado State University; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010 ; “What is a Case Study?” In Swanborn, Peter G. Case Study Research: What, Why and How? London: SAGE, 2010.

How to Approach Writing a Case Study Research Paper

General information about how to choose a topic to investigate can be found under the " Choosing a Research Problem " tab in the Organizing Your Social Sciences Research Paper writing guide. Review this page because it may help you identify a subject of analysis that can be investigated using a case study design.

However, identifying a case to investigate involves more than choosing the research problem . A case study encompasses a problem contextualized around the application of in-depth analysis, interpretation, and discussion, often resulting in specific recommendations for action or for improving existing conditions. As Seawright and Gerring note, practical considerations such as time and access to information can influence case selection, but these issues should not be the sole factors used in describing the methodological justification for identifying a particular case to study. Given this, selecting a case includes considering the following:

The case represents an unusual or atypical example of a research problem that requires more in-depth analysis? Cases often represent a topic that rests on the fringes of prior investigations because the case may provide new ways of understanding the research problem. For example, if the research problem is to identify strategies to improve policies that support girl's access to secondary education in predominantly Muslim nations, you could consider using Azerbaijan as a case study rather than selecting a more obvious nation in the Middle East. Doing so may reveal important new insights into recommending how governments in other predominantly Muslim nations can formulate policies that support improved access to education for girls.
The case provides important insight or illuminate a previously hidden problem? In-depth analysis of a case can be based on the hypothesis that the case study will reveal trends or issues that have not been exposed in prior research or will reveal new and important implications for practice. For example, anecdotal evidence may suggest drug use among homeless veterans is related to their patterns of travel throughout the day. Assuming prior studies have not looked at individual travel choices as a way to study access to illicit drug use, a case study that observes a homeless veteran could reveal how issues of personal mobility choices facilitate regular access to illicit drugs. Note that it is important to conduct a thorough literature review to ensure that your assumption about the need to reveal new insights or previously hidden problems is valid and evidence-based.
The case challenges and offers a counter-point to prevailing assumptions? Over time, research on any given topic can fall into a trap of developing assumptions based on outdated studies that are still applied to new or changing conditions or the idea that something should simply be accepted as "common sense," even though the issue has not been thoroughly tested in current practice. A case study analysis may offer an opportunity to gather evidence that challenges prevailing assumptions about a research problem and provide a new set of recommendations applied to practice that have not been tested previously. For example, perhaps there has been a long practice among scholars to apply a particular theory in explaining the relationship between two subjects of analysis. Your case could challenge this assumption by applying an innovative theoretical framework [perhaps borrowed from another discipline] to explore whether this approach offers new ways of understanding the research problem. Taking a contrarian stance is one of the most important ways that new knowledge and understanding develops from existing literature.
The case provides an opportunity to pursue action leading to the resolution of a problem? Another way to think about choosing a case to study is to consider how the results from investigating a particular case may result in findings that reveal ways in which to resolve an existing or emerging problem. For example, studying the case of an unforeseen incident, such as a fatal accident at a railroad crossing, can reveal hidden issues that could be applied to preventative measures that contribute to reducing the chance of accidents in the future. In this example, a case study investigating the accident could lead to a better understanding of where to strategically locate additional signals at other railroad crossings so as to better warn drivers of an approaching train, particularly when visibility is hindered by heavy rain, fog, or at night.
The case offers a new direction in future research? A case study can be used as a tool for an exploratory investigation that highlights the need for further research about the problem. A case can be used when there are few studies that help predict an outcome or that establish a clear understanding about how best to proceed in addressing a problem. For example, after conducting a thorough literature review [very important!], you discover that little research exists showing the ways in which women contribute to promoting water conservation in rural communities of east central Africa. A case study of how women contribute to saving water in a rural village of Uganda can lay the foundation for understanding the need for more thorough research that documents how women in their roles as cooks and family caregivers think about water as a valuable resource within their community. This example of a case study could also point to the need for scholars to build new theoretical frameworks around the topic [e.g., applying feminist theories of work and family to the issue of water conservation].

Eisenhardt, Kathleen M. “Building Theories from Case Study Research.” Academy of Management Review 14 (October 1989): 532-550; Emmel, Nick. Sampling and Choosing Cases in Qualitative Research: A Realist Approach . Thousand Oaks, CA: SAGE Publications, 2013; Gerring, John. “What Is a Case Study and What Is It Good for?” American Political Science Review 98 (May 2004): 341-354; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Seawright, Jason and John Gerring. "Case Selection Techniques in Case Study Research." Political Research Quarterly 61 (June 2008): 294-308.

Structure and Writing Style

The purpose of a paper in the social sciences designed around a case study is to thoroughly investigate a subject of analysis in order to reveal a new understanding about the research problem and, in so doing, contributing new knowledge to what is already known from previous studies. In applied social sciences disciplines [e.g., education, social work, public administration, etc.], case studies may also be used to reveal best practices, highlight key programs, or investigate interesting aspects of professional work.

In general, the structure of a case study research paper is not all that different from a standard college-level research paper. However, there are subtle differences you should be aware of. Here are the key elements to organizing and writing a case study research paper.

I. Introduction

As with any research paper, your introduction should serve as a roadmap for your readers to ascertain the scope and purpose of your study . The introduction to a case study research paper, however, should not only describe the research problem and its significance, but you should also succinctly describe why the case is being used and how it relates to addressing the problem. The two elements should be linked. With this in mind, a good introduction answers these four questions:

What is being studied? Describe the research problem and describe the subject of analysis [the case] you have chosen to address the problem. Explain how they are linked and what elements of the case will help to expand knowledge and understanding about the problem.
Why is this topic important to investigate? Describe the significance of the research problem and state why a case study design and the subject of analysis that the paper is designed around is appropriate in addressing the problem.
What did we know about this topic before I did this study? Provide background that helps lead the reader into the more in-depth literature review to follow. If applicable, summarize prior case study research applied to the research problem and why it fails to adequately address the problem. Describe why your case will be useful. If no prior case studies have been used to address the research problem, explain why you have selected this subject of analysis.
How will this study advance new knowledge or new ways of understanding? Explain why your case study will be suitable in helping to expand knowledge and understanding about the research problem.

Each of these questions should be addressed in no more than a few paragraphs. Exceptions to this can be when you are addressing a complex research problem or subject of analysis that requires more in-depth background information.

II. Literature Review

The literature review for a case study research paper is generally structured the same as it is for any college-level research paper. The difference, however, is that the literature review is focused on providing background information and enabling historical interpretation of the subject of analysis in relation to the research problem the case is intended to address . This includes synthesizing studies that help to:

Place relevant works in the context of their contribution to understanding the case study being investigated . This would involve summarizing studies that have used a similar subject of analysis to investigate the research problem. If there is literature using the same or a very similar case to study, you need to explain why duplicating past research is important [e.g., conditions have changed; prior studies were conducted long ago, etc.].
Describe the relationship each work has to the others under consideration that informs the reader why this case is applicable . Your literature review should include a description of any works that support using the case to investigate the research problem and the underlying research questions.
Identify new ways to interpret prior research using the case study . If applicable, review any research that has examined the research problem using a different research design. Explain how your use of a case study design may reveal new knowledge or a new perspective or that can redirect research in an important new direction.
Resolve conflicts amongst seemingly contradictory previous studies . This refers to synthesizing any literature that points to unresolved issues of concern about the research problem and describing how the subject of analysis that forms the case study can help resolve these existing contradictions.
Point the way in fulfilling a need for additional research . Your review should examine any literature that lays a foundation for understanding why your case study design and the subject of analysis around which you have designed your study may reveal a new way of approaching the research problem or offer a perspective that points to the need for additional research.
Expose any gaps that exist in the literature that the case study could help to fill . Summarize any literature that not only shows how your subject of analysis contributes to understanding the research problem, but how your case contributes to a new way of understanding the problem that prior research has failed to do.
Locate your own research within the context of existing literature [very important!] . Collectively, your literature review should always place your case study within the larger domain of prior research about the problem. The overarching purpose of reviewing pertinent literature in a case study paper is to demonstrate that you have thoroughly identified and synthesized prior studies in relation to explaining the relevance of the case in addressing the research problem.

III. Method

In this section, you explain why you selected a particular case [i.e., subject of analysis] and the strategy you used to identify and ultimately decide that your case was appropriate in addressing the research problem. The way you describe the methods used varies depending on the type of subject of analysis that constitutes your case study.

If your subject of analysis is an incident or event . In the social and behavioral sciences, the event or incident that represents the case to be studied is usually bounded by time and place, with a clear beginning and end and with an identifiable location or position relative to its surroundings. The subject of analysis can be a rare or critical event or it can focus on a typical or regular event. The purpose of studying a rare event is to illuminate new ways of thinking about the broader research problem or to test a hypothesis. Critical incident case studies must describe the method by which you identified the event and explain the process by which you determined the validity of this case to inform broader perspectives about the research problem or to reveal new findings. However, the event does not have to be a rare or uniquely significant to support new thinking about the research problem or to challenge an existing hypothesis. For example, Walo, Bull, and Breen conducted a case study to identify and evaluate the direct and indirect economic benefits and costs of a local sports event in the City of Lismore, New South Wales, Australia. The purpose of their study was to provide new insights from measuring the impact of a typical local sports event that prior studies could not measure well because they focused on large "mega-events." Whether the event is rare or not, the methods section should include an explanation of the following characteristics of the event: a) when did it take place; b) what were the underlying circumstances leading to the event; and, c) what were the consequences of the event in relation to the research problem.

If your subject of analysis is a person. Explain why you selected this particular individual to be studied and describe what experiences they have had that provide an opportunity to advance new understandings about the research problem. Mention any background about this person which might help the reader understand the significance of their experiences that make them worthy of study. This includes describing the relationships this person has had with other people, institutions, and/or events that support using them as the subject for a case study research paper. It is particularly important to differentiate the person as the subject of analysis from others and to succinctly explain how the person relates to examining the research problem [e.g., why is one politician in a particular local election used to show an increase in voter turnout from any other candidate running in the election]. Note that these issues apply to a specific group of people used as a case study unit of analysis [e.g., a classroom of students].

If your subject of analysis is a place. In general, a case study that investigates a place suggests a subject of analysis that is unique or special in some way and that this uniqueness can be used to build new understanding or knowledge about the research problem. A case study of a place must not only describe its various attributes relevant to the research problem [e.g., physical, social, historical, cultural, economic, political], but you must state the method by which you determined that this place will illuminate new understandings about the research problem. It is also important to articulate why a particular place as the case for study is being used if similar places also exist [i.e., if you are studying patterns of homeless encampments of veterans in open spaces, explain why you are studying Echo Park in Los Angeles rather than Griffith Park?]. If applicable, describe what type of human activity involving this place makes it a good choice to study [e.g., prior research suggests Echo Park has more homeless veterans].

If your subject of analysis is a phenomenon. A phenomenon refers to a fact, occurrence, or circumstance that can be studied or observed but with the cause or explanation to be in question. In this sense, a phenomenon that forms your subject of analysis can encompass anything that can be observed or presumed to exist but is not fully understood. In the social and behavioral sciences, the case usually focuses on human interaction within a complex physical, social, economic, cultural, or political system. For example, the phenomenon could be the observation that many vehicles used by ISIS fighters are small trucks with English language advertisements on them. The research problem could be that ISIS fighters are difficult to combat because they are highly mobile. The research questions could be how and by what means are these vehicles used by ISIS being supplied to the militants and how might supply lines to these vehicles be cut off? How might knowing the suppliers of these trucks reveal larger networks of collaborators and financial support? A case study of a phenomenon most often encompasses an in-depth analysis of a cause and effect that is grounded in an interactive relationship between people and their environment in some way.

NOTE: The choice of the case or set of cases to study cannot appear random. Evidence that supports the method by which you identified and chose your subject of analysis should clearly support investigation of the research problem and linked to key findings from your literature review. Be sure to cite any studies that helped you determine that the case you chose was appropriate for examining the problem.

IV. Discussion

The main elements of your discussion section are generally the same as any research paper, but centered around interpreting and drawing conclusions about the key findings from your analysis of the case study. Note that a general social sciences research paper may contain a separate section to report findings. However, in a paper designed around a case study, it is common to combine a description of the results with the discussion about their implications. The objectives of your discussion section should include the following:

Reiterate the Research Problem/State the Major Findings Briefly reiterate the research problem you are investigating and explain why the subject of analysis around which you designed the case study were used. You should then describe the findings revealed from your study of the case using direct, declarative, and succinct proclamation of the study results. Highlight any findings that were unexpected or especially profound.

Explain the Meaning of the Findings and Why They are Important Systematically explain the meaning of your case study findings and why you believe they are important. Begin this part of the section by repeating what you consider to be your most important or surprising finding first, then systematically review each finding. Be sure to thoroughly extrapolate what your analysis of the case can tell the reader about situations or conditions beyond the actual case that was studied while, at the same time, being careful not to misconstrue or conflate a finding that undermines the external validity of your conclusions.

Relate the Findings to Similar Studies No study in the social sciences is so novel or possesses such a restricted focus that it has absolutely no relation to previously published research. The discussion section should relate your case study results to those found in other studies, particularly if questions raised from prior studies served as the motivation for choosing your subject of analysis. This is important because comparing and contrasting the findings of other studies helps support the overall importance of your results and it highlights how and in what ways your case study design and the subject of analysis differs from prior research about the topic.

Consider Alternative Explanations of the Findings Remember that the purpose of social science research is to discover and not to prove. When writing the discussion section, you should carefully consider all possible explanations revealed by the case study results, rather than just those that fit your hypothesis or prior assumptions and biases. Be alert to what the in-depth analysis of the case may reveal about the research problem, including offering a contrarian perspective to what scholars have stated in prior research if that is how the findings can be interpreted from your case.

Acknowledge the Study's Limitations You can state the study's limitations in the conclusion section of your paper but describing the limitations of your subject of analysis in the discussion section provides an opportunity to identify the limitations and explain why they are not significant. This part of the discussion section should also note any unanswered questions or issues your case study could not address. More detailed information about how to document any limitations to your research can be found here .

Suggest Areas for Further Research Although your case study may offer important insights about the research problem, there are likely additional questions related to the problem that remain unanswered or findings that unexpectedly revealed themselves as a result of your in-depth analysis of the case. Be sure that the recommendations for further research are linked to the research problem and that you explain why your recommendations are valid in other contexts and based on the original assumptions of your study.

V. Conclusion

As with any research paper, you should summarize your conclusion in clear, simple language; emphasize how the findings from your case study differs from or supports prior research and why. Do not simply reiterate the discussion section. Provide a synthesis of key findings presented in the paper to show how these converge to address the research problem. If you haven't already done so in the discussion section, be sure to document the limitations of your case study and any need for further research.

The function of your paper's conclusion is to: 1) reiterate the main argument supported by the findings from your case study; 2) state clearly the context, background, and necessity of pursuing the research problem using a case study design in relation to an issue, controversy, or a gap found from reviewing the literature; and, 3) provide a place to persuasively and succinctly restate the significance of your research problem, given that the reader has now been presented with in-depth information about the topic.

Consider the following points to help ensure your conclusion is appropriate:

If the argument or purpose of your paper is complex, you may need to summarize these points for your reader.
If prior to your conclusion, you have not yet explained the significance of your findings or if you are proceeding inductively, use the conclusion of your paper to describe your main points and explain their significance.
Move from a detailed to a general level of consideration of the case study's findings that returns the topic to the context provided by the introduction or within a new context that emerges from your case study findings.

Note that, depending on the discipline you are writing in or the preferences of your professor, the concluding paragraph may contain your final reflections on the evidence presented as it applies to practice or on the essay's central research problem. However, the nature of being introspective about the subject of analysis you have investigated will depend on whether you are explicitly asked to express your observations in this way.

Problems to Avoid

Overgeneralization One of the goals of a case study is to lay a foundation for understanding broader trends and issues applied to similar circumstances. However, be careful when drawing conclusions from your case study. They must be evidence-based and grounded in the results of the study; otherwise, it is merely speculation. Looking at a prior example, it would be incorrect to state that a factor in improving girls access to education in Azerbaijan and the policy implications this may have for improving access in other Muslim nations is due to girls access to social media if there is no documentary evidence from your case study to indicate this. There may be anecdotal evidence that retention rates were better for girls who were engaged with social media, but this observation would only point to the need for further research and would not be a definitive finding if this was not a part of your original research agenda.

Failure to Document Limitations No case is going to reveal all that needs to be understood about a research problem. Therefore, just as you have to clearly state the limitations of a general research study , you must describe the specific limitations inherent in the subject of analysis. For example, the case of studying how women conceptualize the need for water conservation in a village in Uganda could have limited application in other cultural contexts or in areas where fresh water from rivers or lakes is plentiful and, therefore, conservation is understood more in terms of managing access rather than preserving access to a scarce resource.

Failure to Extrapolate All Possible Implications Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings. If you do not, your reader may question the validity of your analysis, particularly if you failed to document an obvious outcome from your case study research. For example, in the case of studying the accident at the railroad crossing to evaluate where and what types of warning signals should be located, you failed to take into consideration speed limit signage as well as warning signals. When designing your case study, be sure you have thoroughly addressed all aspects of the problem and do not leave gaps in your analysis that leave the reader questioning the results.

Case Studies. Writing@CSU. Colorado State University; Gerring, John. Case Study Research: Principles and Practices . New York: Cambridge University Press, 2007; Merriam, Sharan B. Qualitative Research and Case Study Applications in Education . Rev. ed. San Francisco, CA: Jossey-Bass, 1998; Miller, Lisa L. “The Use of Case Studies in Law and Social Science Research.” Annual Review of Law and Social Science 14 (2018): TBD; Mills, Albert J., Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Putney, LeAnn Grogan. "Case Study." In Encyclopedia of Research Design , Neil J. Salkind, editor. (Thousand Oaks, CA: SAGE Publications, 2010), pp. 116-120; Simons, Helen. Case Study Research in Practice . London: SAGE Publications, 2009; Kratochwill, Thomas R. and Joel R. Levin, editors. Single-Case Research Design and Analysis: New Development for Psychology and Education . Hilldsale, NJ: Lawrence Erlbaum Associates, 1992; Swanborn, Peter G. Case Study Research: What, Why and How? London : SAGE, 2010; Yin, Robert K. Case Study Research: Design and Methods . 6th edition. Los Angeles, CA, SAGE Publications, 2014; Walo, Maree, Adrian Bull, and Helen Breen. “Achieving Economic Benefits at Local Events: A Case Study of a Local Sports Event.” Festival Management and Event Tourism 4 (1996): 95-106.

Writing Tip

At Least Five Misconceptions about Case Study Research

Social science case studies are often perceived as limited in their ability to create new knowledge because they are not randomly selected and findings cannot be generalized to larger populations. Flyvbjerg examines five misunderstandings about case study research and systematically "corrects" each one. To quote, these are:

Misunderstanding 1 : General, theoretical [context-independent] knowledge is more valuable than concrete, practical [context-dependent] knowledge. Misunderstanding 2 : One cannot generalize on the basis of an individual case; therefore, the case study cannot contribute to scientific development. Misunderstanding 3 : The case study is most useful for generating hypotheses; that is, in the first stage of a total research process, whereas other methods are more suitable for hypotheses testing and theory building. Misunderstanding 4 : The case study contains a bias toward verification, that is, a tendency to confirm the researcher’s preconceived notions. Misunderstanding 5 : It is often difficult to summarize and develop general propositions and theories on the basis of specific case studies [p. 221].

While writing your paper, think introspectively about how you addressed these misconceptions because to do so can help you strengthen the validity and reliability of your research by clarifying issues of case selection, the testing and challenging of existing assumptions, the interpretation of key findings, and the summation of case outcomes. Think of a case study research paper as a complete, in-depth narrative about the specific properties and key characteristics of your subject of analysis applied to the research problem.

Flyvbjerg, Bent. “Five Misunderstandings About Case-Study Research.” Qualitative Inquiry 12 (April 2006): 219-245.

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What is case study research?

Last updated

8 February 2023

Reviewed by

Cathy Heath

Suppose a company receives a spike in the number of customer complaints, or medical experts discover an outbreak of illness affecting children but are not quite sure of the reason. In both cases, carrying out a case study could be the best way to get answers.

Organization

Case studies can be carried out across different disciplines, including education, medicine, sociology, and business.

Most case studies employ qualitative methods, but quantitative methods can also be used. Researchers can then describe, compare, evaluate, and identify patterns or cause-and-effect relationships between the various variables under study. They can then use this knowledge to decide what action to take.

Another thing to note is that case studies are generally singular in their focus. This means they narrow focus to a particular area, making them highly subjective. You cannot always generalize the results of a case study and apply them to a larger population. However, they are valuable tools to illustrate a principle or develop a thesis.

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What are the different types of case study designs?

Researchers can choose from a variety of case study designs. The design they choose is dependent on what questions they need to answer, the context of the research environment, how much data they already have, and what resources are available.

Here are the common types of case study design:

Explanatory

An explanatory case study is an initial explanation of the how or why that is behind something. This design is commonly used when studying a real-life phenomenon or event. Once the organization understands the reasons behind a phenomenon, it can then make changes to enhance or eliminate the variables causing it.

Here is an example: How is co-teaching implemented in elementary schools? The title for a case study of this subject could be “Case Study of the Implementation of Co-Teaching in Elementary Schools.”

Descriptive

An illustrative or descriptive case study helps researchers shed light on an unfamiliar object or subject after a period of time. The case study provides an in-depth review of the issue at hand and adds real-world examples in the area the researcher wants the audience to understand.

The researcher makes no inferences or causal statements about the object or subject under review. This type of design is often used to understand cultural shifts.

Here is an example: How did people cope with the 2004 Indian Ocean Tsunami? This case study could be titled "A Case Study of the 2004 Indian Ocean Tsunami and its Effect on the Indonesian Population."

Exploratory

Exploratory research is also called a pilot case study. It is usually the first step within a larger research project, often relying on questionnaires and surveys . Researchers use exploratory research to help narrow down their focus, define parameters, draft a specific research question , and/or identify variables in a larger study. This research design usually covers a wider area than others, and focuses on the ‘what’ and ‘who’ of a topic.

Here is an example: How do nutrition and socialization in early childhood affect learning in children? The title of the exploratory study may be “Case Study of the Effects of Nutrition and Socialization on Learning in Early Childhood.”

An intrinsic case study is specifically designed to look at a unique and special phenomenon. At the start of the study, the researcher defines the phenomenon and the uniqueness that differentiates it from others.

In this case, researchers do not attempt to generalize, compare, or challenge the existing assumptions. Instead, they explore the unique variables to enhance understanding. Here is an example: “Case Study of Volcanic Lightning.”

This design can also be identified as a cumulative case study. It uses information from past studies or observations of groups of people in certain settings as the foundation of the new study. Given that it takes multiple areas into account, it allows for greater generalization than a single case study.

The researchers also get an in-depth look at a particular subject from different viewpoints. Here is an example: “Case Study of how PTSD affected Vietnam and Gulf War Veterans Differently Due to Advances in Military Technology.”

Critical instance

A critical case study incorporates both explanatory and intrinsic study designs. It does not have predetermined purposes beyond an investigation of the said subject. It can be used for a deeper explanation of the cause-and-effect relationship. It can also be used to question a common assumption or myth.

The findings can then be used further to generalize whether they would also apply in a different environment. Here is an example: “What Effect Does Prolonged Use of Social Media Have on the Mind of American Youth?”

Instrumental

Instrumental research attempts to achieve goals beyond understanding the object at hand. Researchers explore a larger subject through different, separate studies and use the findings to understand its relationship to another subject. This type of design also provides insight into an issue or helps refine a theory.

For example, you may want to determine if violent behavior in children predisposes them to crime later in life. The focus is on the relationship between children and violent behavior, and why certain children do become violent. Here is an example: “Violence Breeds Violence: Childhood Exposure and Participation in Adult Crime.”

Evaluation case study design is employed to research the effects of a program, policy, or intervention, and assess its effectiveness and impact on future decision-making.

For example, you might want to see whether children learn times tables quicker through an educational game on their iPad versus a more teacher-led intervention. Here is an example: “An Investigation of the Impact of an iPad Multiplication Game for Primary School Children.”

When do you use case studies?

Case studies are ideal when you want to gain a contextual, concrete, or in-depth understanding of a particular subject. It helps you understand the characteristics, implications, and meanings of the subject.

They are also an excellent choice for those writing a thesis or dissertation, as they help keep the project focused on a particular area when resources or time may be too limited to cover a wider one. You may have to conduct several case studies to explore different aspects of the subject in question and understand the problem.

What are the steps to follow when conducting a case study?

1. Select a case

Once you identify the problem at hand and come up with questions, identify the case you will focus on. The study can provide insights into the subject at hand, challenge existing assumptions, propose a course of action, and/or open up new areas for further research.

2. Create a theoretical framework

While you will be focusing on a specific detail, the case study design you choose should be linked to existing knowledge on the topic. This prevents it from becoming an isolated description and allows for enhancing the existing information.

It may expand the current theory by bringing up new ideas or concepts, challenge established assumptions, or exemplify a theory by exploring how it answers the problem at hand. A theoretical framework starts with a literature review of the sources relevant to the topic in focus. This helps in identifying key concepts to guide analysis and interpretation.

3. Collect the data

Case studies are frequently supplemented with qualitative data such as observations, interviews, and a review of both primary and secondary sources such as official records, news articles, and photographs. There may also be quantitative data —this data assists in understanding the case thoroughly.

4. Analyze your case

The results of the research depend on the research design. Most case studies are structured with chapters or topic headings for easy explanation and presentation. Others may be written as narratives to allow researchers to explore various angles of the topic and analyze its meanings and implications.

In all areas, always give a detailed contextual understanding of the case and connect it to the existing theory and literature before discussing how it fits into your problem area.

What are some case study examples?

What are the best approaches for introducing our product into the Kenyan market?

How does the change in marketing strategy aid in increasing the sales volumes of product Y?

How can teachers enhance student participation in classrooms?

How does poverty affect literacy levels in children?

Case study topics

Case study of product marketing strategies in the Kenyan market

Case study of the effects of a marketing strategy change on product Y sales volumes

Case study of X school teachers that encourage active student participation in the classroom

Case study of the effects of poverty on literacy levels in children

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Brilliant Case Study Examples and Templates For Your Help

15 min read

An Overview of Case Studies

A case study is a research method used to study a particular individual, group, or situation in depth. It involves analyzing and interpreting data from a variety of sources to gain insight into the subject being studied.

Case studies are often used in psychology, business, and education to explore complicated problems and find solutions. They usually have detailed descriptions of the subject, background info, and an analysis of the main issues.

The goal of a case study is to provide a comprehensive understanding of the subject. Typically, case studies can be divided into three parts, challenges, solutions, and results.

Here is a case study sample PDF so you can have a clearer understanding of what a case study actually is:

Case Study Sample PDF

How to Write a Case Study Examples

Learn how to write a case study with the help of our comprehensive case study guide.

Case Study Examples for Students

Quite often, students are asked to present case studies in their academic journeys. The reason instructors assign case studies is for students to sharpen their critical analysis skills, understand how companies make profits, etc.

Below are some case study examples in research, suitable for students:

Case Study Example in Software Engineering

Qualitative Research Case Study Sample

Software Quality Assurance Case Study

Social Work Case Study Example

Ethical Case Study

Case Study Example PDF

These examples can guide you on how to structure and format your own case studies.

Struggling with formatting your case study? Check this case study format guide and perfect your document’s structure today.

Business Case Study Examples

A business case study examines a business’s specific challenge or goal and how it should be solved. Business case studies usually focus on several details related to the initial challenge and proposed solution.

To help you out, here are some samples so you can create case studies that are related to businesses:

Here are some more business case study examples:

Business Case Studies PDF

Business Case Studies Example

Typically, a business case study discovers one of your customer's stories and how you solved a problem for them. It allows your prospects to see how your solutions address their needs.

Medical Case Study Examples

Medical case studies are an essential part of medical education. They help students to understand how to diagnose and treat patients.

Here are some medical case study examples to help you.

Medical Case Study Example

Nursing Case Study Example

Want to understand the various types of case studies? Check out our types of case study blog to select the perfect type.

Psychology Case Study Examples

Case studies are a great way of investigating individuals with psychological abnormalities. This is why it is a very common assignment in psychology courses.

By examining all the aspects of your subject’s life, you discover the possible causes of exhibiting such behavior.

For your help, here are some interesting psychology case study examples:

Psychology Case Study Example

Mental Health Case Study Example

Sales Case Study Examples

Case studies are important tools for sales teams’ performance improvement. By examining sales successes, teams can gain insights into effective strategies and create action plans to employ similar tactics.

By researching case studies of successful sales campaigns, sales teams can more accurately identify challenges and develop solutions.

Sales Case Study Example

Interview Case Study Examples

Interview case studies provide businesses with invaluable information. This data allows them to make informed decisions related to certain markets or subjects.

Interview Case Study Example

Marketing Case Study Examples

Marketing case studies are real-life stories that showcase how a business solves a problem. They typically discuss how a business achieves a goal using a specific marketing strategy or tactic.

They typically describe a challenge faced by a business, the solution implemented, and the results achieved.

This is a short sample marketing case study for you to get an idea of what an actual marketing case study looks like.

Here are some more popular marketing studies that show how companies use case studies as a means of marketing and promotion:

“Chevrolet Discover the Unexpected” by Carol H. Williams

This case study explores Chevrolet's “ DTU Journalism Fellows ” program. The case study uses the initials “DTU” to generate interest and encourage readers to learn more.

Multiple types of media, such as images and videos, are used to explain the challenges faced. The case study concludes with an overview of the achievements that were met.

Key points from the case study include:

Using a well-known brand name in the title can create interest.
Combining different media types, such as headings, images, and videos, can help engage readers and make the content more memorable.
Providing a summary of the key achievements at the end of the case study can help readers better understand the project's impact.

“The Met” by Fantasy

“ The Met ” by Fantasy is a fictional redesign of the Metropolitan Museum of Art in New York City, created by the design studio Fantasy. The case study clearly and simply showcases the museum's website redesign.

The Met emphasizes the website’s features and interface by showcasing each section of the interface individually, allowing the readers to concentrate on the significant elements.

For those who prefer text, each feature includes an objective description. The case study also includes a “Contact Us” call-to-action at the bottom of the page, inviting visitors to contact the company.

Key points from this “The Met” include:

Keeping the case study simple and clean can help readers focus on the most important aspects.
Presenting the features and solutions with a visual showcase can be more effective than writing a lot of text.
Including a clear call-to-action at the end of the case study can encourage visitors to contact the company for more information.

“Better Experiences for All” by Herman Miller

Herman Miller's minimalist approach to furniture design translates to their case study, “ Better Experiences for All ”, for a Dubai hospital. The page features a captivating video with closed-captioning and expandable text for accessibility.

The case study presents a wealth of information in a concise format, enabling users to grasp the complexities of the strategy with ease. It concludes with a client testimonial and a list of furniture items purchased from the brand.

Key points from the “Better Experiences” include:

Make sure your case study is user-friendly by including accessibility features like closed captioning and expandable text.
Include a list of products that were used in the project to guide potential customers.

“NetApp” by Evisort

Evisort's case study on “ NetApp ” stands out for its informative and compelling approach. The study begins with a client-centric overview of NetApp, strategically directing attention to the client rather than the company or team involved.

The case study incorporates client quotes and explores NetApp’s challenges during COVID-19. Evisort showcases its value as a client partner by showing how its services supported NetApp through difficult times.

Provide an overview of the company in the client’s words, and put focus on the customer.
Highlight how your services can help clients during challenging times.
Make your case study accessible by providing it in various formats.

“Red Sox Season Campaign,” by CTP Boston

The “ Red Sox Season Campaign ” showcases a perfect blend of different media, such as video, text, and images. Upon visiting the page, the video plays automatically, there are videos of Red Sox players, their images, and print ads that can be enlarged with a click.

The page features an intuitive design and invites viewers to appreciate CTP's well-rounded campaign for Boston's beloved baseball team. There’s also a CTA that prompts viewers to learn how CTP can create a similar campaign for their brand.

Some key points to take away from the “Red Sox Season Campaign”:

Including a variety of media such as video, images, and text can make your case study more engaging and compelling.
Include a call-to-action at the end of your study that encourages viewers to take the next step towards becoming a customer or prospect.

“Airbnb + Zendesk” by Zendesk

The case study by Zendesk, titled “ Airbnb + Zendesk : Building a powerful solution together,” showcases a true partnership between Airbnb and Zendesk.

The article begins with an intriguing opening statement, “Halfway around the globe is a place to stay with your name on it. At least for a weekend,” and uses stunning images of beautiful Airbnb locations to captivate readers.

Instead of solely highlighting Zendesk's product, the case study is crafted to tell a good story and highlight Airbnb's service in detail. This strategy makes the case study more authentic and relatable.

Some key points to take away from this case study are:

Use client's offerings' images rather than just screenshots of your own product or service.
To begin the case study, it is recommended to include a distinct CTA. For instance, Zendesk presents two alternatives, namely to initiate a trial or seek a solution.

“Influencer Marketing” by Trend and WarbyParker

The case study "Influencer Marketing" by Trend and Warby Parker highlights the potential of influencer content marketing, even when working with a limited budget.

The “Wearing Warby” campaign involved influencers wearing Warby Parker glasses during their daily activities, providing a glimpse of the brand's products in use.

This strategy enhanced the brand's relatability with influencers' followers. While not detailing specific tactics, the case study effectively illustrates the impact of third-person case studies in showcasing campaign results.

Key points to take away from this case study are:

Influencer marketing can be effective even with a limited budget.
Showcasing products being used in everyday life can make a brand more approachable and relatable.
Third-person case studies can be useful in highlighting the success of a campaign.

Marketing Case Study Example

Marketing Case Study Template

Now that you have read multiple case study examples, hop on to our tips.

Tips to Write a Good Case Study

Here are some note-worthy tips to craft a winning case study

Define the purpose of the case study This will help you to focus on the most important aspects of the case. The case study objective helps to ensure that your finished product is concise and to the point.
Choose a real-life example. One of the best ways to write a successful case study is to choose a real-life example. This will give your readers a chance to see how the concepts apply in a real-world setting.
Keep it brief. This means that you should only include information that is directly relevant to your topic and avoid adding unnecessary details.
Use strong evidence. To make your case study convincing, you will need to use strong evidence. This can include statistics, data from research studies, or quotes from experts in the field.
Edit and proofread your work. Before you submit your case study, be sure to edit and proofread your work carefully. This will help to ensure that there are no errors and that your paper is clear and concise.

There you go!

We’re sure that now you have secrets to writing a great case study at your fingertips! This blog teaches the key guidelines of various case studies with samples. So grab your pen and start crafting a winning case study right away!

Having said that, we do understand that some of you might be having a hard time writing compelling case studies.

But worry not! Our expert case study writing service is here to take all your case-writing blues away!

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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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How to Write a Great Title

Maximize search-ability and engage your readers from the very beginning

Your title is the first thing anyone who reads your article is going to see, and for many it will be where they stop reading. Learn how to write a title that helps readers find your article, draws your audience in and sets the stage for your research!

How your title impacts the success of your article

Researchers are busy and there will always be more articles to read than time to read them. Good titles help readers find your research, and decide whether to keep reading. Search engines use titles to retrieve relevant articles based on users’ keyword searches. Once readers find your article, they’ll use the title as the first filter to decide whether your research is what they’re looking for. A strong and specific title is the first step toward citations, inclusion in meta-analyses, and influencing your field.

What to include in a title

Include the most important information that will signal to your target audience that they should keep reading.

Key information about the study design

Important keywords

What you discovered

Writing tips

Getting the title right can be more difficult than it seems, and researchers refine their writing skills throughout their career. Some journals even help editors to re-write their titles during the publication process!

Keep it concise and informative What’s appropriate for titles varies greatly across disciplines. Take a look at some articles published in your field, and check the journal guidelines for character limits. Aim for fewer than 12 words, and check for journal specific word limits.
Write for your audience Consider who your primary audience is: are they specialists in your specific field, are they cross-disciplinary, are they non-specialists?
Entice the reader Find a way to pique your readers’ interest, give them enough information to keep them reading.
Incorporate important keywords Consider what about your article will be most interesting to your audience: Most readers come to an article from a search engine, so take some time and include the important ones in your title!
Write in sentence case In scientific writing, titles are given in sentence case. Capitalize only the first word of the text, proper nouns, and genus names. See our examples below.

Don’t

Write your title as a question In most cases, you shouldn’t need to frame your title as a question. You have the answers, you know what you found. Writing your title as a question might draw your readers in, but it’s more likely to put them off.
Sensationalize your research Be honest with yourself about what you truly discovered. A sensationalized or dramatic title might make a few extra people read a bit further into your article, but you don’t want them disappointed when they get to the results.

Examples…

Format: Prevalence of [disease] in [population] in [location]

Example: Prevalence of tuberculosis in homeless women in San Francisco

Format: Risk factors for [condition] among [population] in [location]

Example: Risk factors for preterm births among low-income women in Mexico City

Format (systematic review/meta-analysis): Effectiveness of [treatment] for [disease] in [population] for [outcome] : A systematic review and meta-analysis

Example: Effectiveness of Hepatitis B treatment in HIV-infected adolescents in the prevention of liver disease: A systematic review and meta-analysis

Format (clinical trial): [Intervention] improved [symptoms] of [disease] in [population] : A randomized controlled clinical trial

Example: Using a sleep app lessened insomnia in post-menopausal women in southwest United States: A randomized controlled clinical trial

Format (general molecular studies): Characterization/identification/evaluation of [molecule name] in/from [organism/tissue] (b y [specific biological methods] )

Example: Identification of putative Type-I sex pheromone biosynthesis-related genes expressed in the female pheromone gland of Streltzoviella insularis

Format (general molecular studies): [specific methods/analysis] of organism/tissue reveal insights into [function/role] of [molecule name] in [biological process]

Example: Transcriptome landscape of Rafflesia cantleyi floral buds reveals insights into the roles of transcription factors and phytohormones in flower development

Format (software/method papers): [tool/method/software] for [what purpose] in [what research area]

Example: CRISPR-based tools for targeted transcriptional and epigenetic regulation in plants

Tip: How to edit your work

Editing is challenging, especially if you are acting as both a writer and an editor. Read our guidelines for advice on how to refine your work, including useful tips for setting your intentions, re-review, and consultation with colleagues.

How to Write an Abstract
How to Write Your Methods
How to Report Statistics
How to Write Discussions and Conclusions
How to Edit Your Work

The contents of the Peer Review Center are also available as a live, interactive training session, complete with slides, talking points, and activities. …

The contents of the Writing Center are also available as a live, interactive training session, complete with slides, talking points, and activities. …

There’s a lot to consider when deciding where to submit your work. Learn how to choose a journal that will help your study reach its audience, while reflecting your values as a researcher…

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Case study authors

The East India Company at Home, 1757-1857 was a 3-year Leverhulme Trust-funded research project based in the Department of History at the University of Warwick (2011-2012) and University College London (2012-2014). The project was funded by the Leverhulme Trust and ended in August 2014. Over three years the core project team and over 300 project associates worked together to examine the British country house in an imperial and global context.

Professor Finn will continue to blog (and tweet) about developments connected with the project and themes related to colonial material cultures. Have questions? Contact: [email protected]

List of case study titles

The case studies featured on this website were written by a range of authors for the Leverhulme Trust-funded East India Company at Home project, which ran from September 2011 to August 2014. Family and local historians, academics, curators, heritage sector professionals, PhD students, undergraduate students and even a retired civil engineer all contributed to research, bringing different expertise and making the project richer and more diverse. Here is an annotated list of the case studies, organised alphabetically by author…

Hannah Armstrong – ‘Josiah Child and the Wanstead Estate’

Josiah Child (no relation to the Child family at Osterley) purchased Wanstead estate in 1673. While his East India Company wealth did not facilitate his purchase of the estate, it did allow him to maintain and refurbish it. In her case study Hannah Armstrong demonstrates how Child focused on developing the gardens at Wanstead and explores what this might have meant within the context of late seventeenth-century country house culture.

Rachael Barnwell – ‘“Chinese” Staircases in North-West Wales’

‘Partly After the Chinese Manner: ‘Chinese’ Staircases in North-West Wales’ examines a group of ‘Chinese’ staircases built within the fabric of three different house interiors in north-west Wales in the 1750s and 1760s. It locates these ‘Chinese’ staircases within both the wider, global context of ‘Asian-inspired’ material culture design, and within more local, contemporary networks of design exchange to assess the degree to which the East India Company’s trade network impacted on interior design in north-Wales in the eighteenth century.

Alison Bennett – ‘Quex Park, Kent’

This study explores the nineteenth-century interiors of Quex Park created by Major Percy Powell-Cotton (1866-1940). More particularly, it examines how the family’s earlier connections to the East India Company in the eighteenth century shaped the aesthetic choices and inclinations of later descendants. Responding both to his family’s earlier connections to Eurasian trade and his own experiences of Kashmir, India, China and Japan, Major Powell Cotton created a series of interiors that were understood by contemporaries as ‘Indian’.

Helen Clifford – ‘The Dundas Property Empire and Nabob Taste’

This case study shows how ascriptions of ‘Nabob’ taste by contemporaries could be applied to people, places and possessions that appeared, on the surface at least, to have had little connection with the East India Company. Sir Lawrence Dundas, unlike the owners of many of the other houses in this project, was never an East India Company servant, nor did he visit India. However, by digging a little deeper, the tentacles of East India Company involvement can be seen to have impacted on Sir Lawrence’s social, political and domestic life.

Helen Clifford – ‘Chinese Wallpaper: An Elusive Element in the British Country House’

‘Chinese Wallpaper: An Elusive Element in the British Country House’ explores an Asian luxury good that while seemingly emblematic of the genteel British country house interior has received little attention from scholars. Helen Clifford’s study examines the relationship between members of the East India Company and the British houses in which Chinese wallpaper was displayed. In writing the study Helen benefited from a close collaboration with Emile de Bruijn and Andrew Bush from the National Trust, who have formed a Chinese wallpaper study group. Members include curators, conservators and country house owners, as well as current manufacturers, and students and scholars. Crossing boundaries of fine and decorative art, fixture and chattel, fact and fantasy, the reading of Chinese wallpaper requires a combined effort and multidisciplinary approach. Working from this research base, this case study highlights the complex relationships that existed between the East India Company and British country house interiors in the eighteenth and nineteenth century.

Brian Crossley – ‘Caned Furniture’

Written by Dr Brian Crossley, a retired Chartered Civil Engineer and a second generation chair caner, ‘Caned Furniture’ focuses on one particular Asian material – rattan – and its relationship to changes in furniture design and production skills. In doing so, it highlights the ways in which one commodity (which was initially treated as a waste product) can illuminate our understanding of the multiple links that existed between the material worlds of Asia, America and Europe from the seventeenth to the nineteenth century.

Francesca D’Antonio – ‘The Willow Pattern: Dunham Massey’

Unlike other ‘object studies’ featured in the East India Company At Home, this case study focuses on a specific ceramic ware pattern rather than a particular item associated with the East India Company. With particular attention to the contents of Dunham Massey, Greater Manchester, Francesca’s study focuses on the Willow Pattern, a type of blue and white ‘Chinese style’ design, which was created in 1790 at the Caughley Factory in Shropshire. To explore and reveal the contradictions and intricacies of Willow Pattern wares, the study asks several questions. First, what did Willow Pattern wares mean in nineteenth-century Britain? Second, did EIC families—who, as a group, enjoyed privileged access to Chinese porcelain—engage with these imitative wares and if so, how, why and what might their interactions reveal about these household objects?

Pauline Davies – ‘East India Company and the Indian Ocean Material World at Osterley, 1700-1800′

By focusing on the Child family and its many links to the East India Company, this case study (co-authored with Yuthika Sharma) provides a different lens through which to see this stately family home. Although Osterley is now primarily read as a Robert Adam house, the many Asian luxury objects it contains have remained hidden in plain sight since the eighteenth century. In this study, a different house comes to light – one which was deeply connected to trade with Asia.

Penelope Farmer – ‘The Career of William Gamul Farmer in India, 1763-1795′

In her case study Penelope Farmer primarily analyses a series of letters written by East India Company civil servant William Gamul Farmer in India to his mother and brother in Britain between 1763 and 1795. The letters, still in the possession of the Farmer family, suggest the ways in which Company families held themselves together despite the vast distances in time and space that separated them. Together they offer insights into the private and social workings that underpinned the imperial and mercantile enterprise of the East India Company.

Ellen Filor – ‘William Rattray of Downie Park’

The Rattrays of Rannagulzion, Drimmie, and Corb were an old Scottish family who supported the Jacobite cause in both 1688 and 1745. They also entered the East India Company in large numbers from the 1770s onwards. This case study focuses on William Rattray (1752-1819), one of the first of the family to travel to India. Almost none of his letters survive. However, Rattray’s will and inventory, his burial records and the house he built can illuminate the life of this man and his wider family. These records reveal Rattray’s strategic use of his domestic interiors to display his Scottish ancestry, Indian career, and Jacobite heritage.

Ellen Filor – ‘Alexander Hall (c. 1731/2-1764) in Scotland and Sumatra’

This case study explores the life of Scot Alexander Hall who entered the East India Company in 1750 and was appointed factor to Fort Marlborough at Sumatra. Hall’s biography offers insight into how material goods, often quotidian, structured imperial service economically and emotionally. These ‘things’ included enslaved and colonised persons.

Margot Finn – ‘Swallowfield Park, Berkshire’

In this case study Margot Finn situates Swallowfield within a broad imperial context by tracing the estate’s acquisition and transformation in the late Georgian and early Victorian periods. Purchased by Sir Henry Russell, first baronet (1751-1836) in the 1820s, Swallowfield was recreated in the following decades by its new proprietor’s eldest son, Henry (later the second baronet; 1783-1852). Both father and son derived their great wealth from fortunes made in India. The Russells’ purchase and refurbishment of Swallowfield attest to the crucial role of Britain’s empire in shaping country house history.

Joanna Goldsworthy – ‘Fanny Parks: Her ‘Grand Moving Diorama of Hindustan’, Her Museum and Her Cabinet of Curiosities’

Studies of collecting as a phenomenon, from the age of the ‘cabinet of curiosity’ to the present, have focused overwhelmingly on male collectors – men whose adventures, professional lives and wealth gave them privileged access to exotic plants, animals, artwork and objects. As a result a much more detailed understanding exists of the Company men whose collecting helped to furnish British country houses and later many British museums. In contrast, by focusing on Fanny Parks and the museum she created, this case study illustrates the way in which one Company woman took advantage of her colonial experiences to collect, describe and display Indian material culture.

Georgina Green – ‘Valentines, the Raymonds and Company Material Culture’

This case study explores the history of a house (Valentines Mansion, Ilford), a ship (the Valentine , in its successive reincarnations) and a network of Georgian maritime investors associated with the East India Company (most notably Sir Charles Raymond and his family). More broadly, the case study examines the ways in which profits from commerce conducted at great risk in Asian outposts and Indian Ocean waters came to be reinvested in Britain, refurbishing homes and gardens and reshaping the neighbourhoods in which they were located.

Diane James – ‘ A Fairy Palace in Devon: Redcliffe Towers, Built by Colonel Robert Smith (1787-1873), Bengal Engineers’

This study examines, Redcliffe Towers, constructed by Colonel Robert Smith in 1852-64 after his retirement from the East India Company and a sojourn in Italy where he married a French heiress. Smith, an engineer and artist, was not a member of the landed gentry, however, he used his talents to rise through the ranks of the Bengal Army in India, from Cadet to Colonel. Smith left the Company with just an army pension, and it is likely he would have been unable to build Redcliffe Towers without the gain of a considerable inheritance upon the death of his wife. This case study records Robert Smith’s journey to India, to Europe and his final days spent in Devon, where he constructed his fairy-tale fortress, Redcliffe Towers. In doing so it contributes to the project by demonstrating the ways in which EIC officials’ engagements with the subcontinent through practices such as drafting, building, painting and drawing, distinctly shaped the British homes they built on their return.

Elisabeth Lenckos – ‘Daylesford’

Elisabeth Lenckos is currently using British and German archives to write a biography of Marian Hastings, wife of Warren Hastings. In her case study she explores some of the myths that surrounded the Hastings’ residence in Britain, Daylesford House, and the role that objects played in creating those ideas.

Sarah Longair – ‘The Attar Casket of Tipu Sultan’

Originating from the palace of Tipu Sultan (c.1750-1799), the casket described in this case study (co-authored by Cam Sharp-Jones) came to Britain after the siege of Seringapatam. Once in Britain it passed through different branches of the Fraser family before joining the British Museum’s collections in the early twentieth century. The study explores the enduring significance of Tipu Sultan, the particular attention paid by family members to transferring the casket between generations both in India and England as well as how material culture represented the legacy of East India Company family histories.

Stephen McDowall – ‘Shugborough: Seat of the Earl of Lichfield’

Written by Stephen McDowall of the Department of History at the University of Edinburgh, this case study focuses on the Anson family and the Chinese and Chinese-style objects that they accumulated and arranged within Shugborough. McDowall reveals the multiple family and national stories associated with the Anson objects, and their highly political meanings.

Alistair Mutch – ‘General Patrick Duff of Carnousie, Banffshire’

Rather than concentrating on his military and political exploits, which are recounted elsewhere, this case study draws on General Patrick Duff’s letters and other estate papers to reveal his home life in both India and Scotland. Mutch also uncovers the important role Duff (1742-1803) played in the Madeira wine trade and the importance of Madeira (as place and product) in allowing him to realise his hopes for a Scottish estate.

Angela Nutting – ‘Bond Family Members in the East India Company’

Written by family historian Angela Nutting, the study explores how generations of the Bond family became connected to global trade and the East India Company. Rope makers and Turkey merchants in the seventeenth century, in the eighteenth and early nineteenth century the Bond family became increasingly involved in the East India Company as captains, writers and seamen. The wealth gained from global trade allowed the family to establish Dytchley House in Essex. Alongside people and houses, Angela’s case study also evokes the material lives of those involved in the Company and reminds us of the important role ship life played in training young men to set up home.

Lowri Ann Rees – ‘Aberglasney, Carmarthenshire’

East India Company man Thomas Philipps (c.1749-1824) purchased Aberglasney at the turn of the nineteenth century. The Aberglasney case study highlights the importance of the process of homecoming and the returning to the familiarity of home. In this instance, a modest estate was purchased to reflect the lifestyle desired of a country gentleman who wished to live the rest of his life in quiet retirement following a large portion of his life spent building his career in India.

Lowri Ann Rees – ‘Middleton Hall, Carmarthenshire’

Towards the end of the eighteenth century (c.1789), the Middleton Hall estate in the parish of Llanarthney, Carmarthenshire, south-west Wales was purchased by a former East India Company man, William Paxton (c.1744-1824). Over the following thirty-five years or so, Paxton went about transforming what was a relatively modest estate, erecting a new country house, developing the surrounding parkland and introducing innovative garden features. ‘Middleton Hall, Carmarthenshire’ highlights not only that Indian fortunes found their way to Wales, but also that men from outside Wales chose to purchase estates there in an attempt to establish themselves in elite society following their return from India.

Andrew Renton – ‘ The Gold Cup given to the Parish Church of St Mary, Welshpool, by Thomas Davies (d. 1667) ’

Written by Andrew Renton, Head of Applied Art at Amgueddfa Cymru – National Museum Wales, this case study examines a remarkable gold communion cup belonging to St Mary’s church, Welshpool. The communion cup was the gift of Thomas Davies, a native of the parish and a servant of the East India Company. It bears the date 1662 and a lengthy explanatory inscription which, in conjunction with archival records of the period, sheds light on a brief but fascinating West African (and Caribbean) episode in the history of the East India Company.

Yuthika Sharma – ‘East India Company and the Indian Ocean Material World at Osterley, 1700-1800′

By focusing on the Child family and its many links to the East India Company, this case study (co-authored with Pauline Davies) provides a different lens through which to see this stately family home. Although Osterley is now primarily read as a Robert Adam house, the many Asian luxury objects it contains have remained hidden in plain sight since the eighteenth century. In this study, a different house comes to light – one which was deeply connected to trade with Asia.

Cam Sharp Jones – ‘The Attar Casket of Tipu Sultan’

Originating from the palace of Tipu Sultan (c.1750-1799), the casket assessed in this case study (co-authored with Sarah Longair) came to Britain after the siege of Seringapatam. Once here it passed through different branches of the Fraser family before joining the British Museum’s collections in the early twentieth century. The study explores the enduring significance of Tipu Sultan, the particular attention paid by family members to transferring the casket between generations both in India and England as well as how material culture represented the legacy of East India Company family histories.

Jan Sibthorpe – ‘Sezincote, Gloucestershire’

Written by project associate Jan Sibthorpe, ‘Sezincote, Gloucestershire’ tracks the development of Sezincote house during the nineteenth, twentieth and twenty-first centuries. The study begins with the Cockerell family and explores the influences and connections that inspired Charles Cockerell to work with his brother, architect Samuel Pepys Cockerell and artist Thomas Daniell to create a distinctive vision of India in the English countryside. It then goes on to examine the legacies of this house and estate and considers the house and gardens as they are enjoyed by visitors today.

Doreen Skala – ‘The Scarth Family of London and Ilford’

The Scarths left no surviving grand country house or any other trinkets or treasures. In fact, they appear to have left no material evidence of their lives or their connections with the East India Company, but both the family and its East India Company connections can be traced through historical documents. This case study shows the economic, social, and domestic history of the family and how three generations were affected by the family’s connection with the East India Company. One generation bought goods from the East India Company and traded them westward across the Atlantic, and the next engaged in trade for the East India Company in the East. Partly as a result of his connections with the Company, the elder Jonathan amassed a family fortune, including a country house in Ilford, Essex, now gone. His son Jonathan’s deeper connection with the East India Company disrupted his family life so that at the age of forty-one he left his daughter an orphan after being away on Company voyages for years at a time. With risk can come great reward, but also calamity. This family experienced both as a result of their connection with the East India Company.

Kate Smith – ‘ Englefield House, Berkshire : Processes and Practices ’

This study tracks the East India Company people, objects and wealth that shaped Englefield House, Berkshire in the eighteenth and early nineteenth century. Residents connected to the Company such as the former Governor of Fort St George Richard Benyon (1698-1774), Robert Clive’s widow Lady Margaret Clive (1735-1817) and Sir Francis Sykes’s daughter Elizabeth Sykes (1775-1822) all occupied the house in different ways during the period. At the same time the movement of Chinese, India and Japanese objects into and out of the house also worked to situate Englefield within the world of the East India Company.

Kate Smith – ‘ Warfield Park, Berkshire : Longing, Belonging and the Country House ’

Warfield was home to John Walsh of the Company’s civil service and then the Benn-Walsh family in the late eighteenth and early nineteenth century. This case study explores how the family’s longings for home while in India shaped the country house they later reconstructed and consolidated.

Kate Smith – ‘ A Collaborative Endeavour: Building House, Home and Family at Montreal Park in Kent ’

This case study focuses on the Amherst family during their return to Britain and examines the important role house-building projects played in re-establishing their sense of familial belonging once home from empire. Playing essential roles in the governance of early nineteenth-century India, Amherst and his family deployed their Indian fortunes to domestic ends upon return to Britain.

Kate Smith – ‘ The Afterlife of Objects: Anglo-Indian Ivory Furniture in Britain ’

‘The Afterlife of Objects: Anglo-Indian Ivory Furniture in Britain’ examines ivory furniture, made by skilled craftsmen in the subcontinent during the eighteenth century. In the study, Kate uses ivory furniture as a lens through which to examine how individuals in the modern period related to objects from the subcontinent. More particularly, she asks whether objects purchased by East India Company (EIC) families were understood as distinct from those traded more generally by the EIC? If so, how? The study demonstrates that, like the families who bought, collected and retained them, Company objects experienced complicated and global biographies, which shaped British material cultures long after the initial point of exchange.

Kate Smith – ‘Manly Objects?:Gendering Armorial Porcelain Wares ’

Chinese porcelain services specially commissioned by individuals and families to include their coats of arms within the decorative scheme were distinctly fashionable and popular in eighteenth-century Britain, particularly among those with East India Company connections. Armorial porcelain services feature in various East India Company at Home case studies, including Osterley Park and House , Valentines Mansion and Gardens and the Shugborough Estate . This case study focuses on the armorial service purchased by Francis Sykes of Basildon Park in Berkshire to explore the identity politics embedded in porcelain pieces decorated with coats of arms.

Blair Southerden – ‘Ships, Steam & Innovation: An East India Company Family Story, c.1700-1877′

This contribution originates from a meeting between Helen Clifford and Blair Southerden at the Upper Dales Family History Group in July 2013. Blair’s case study reveals how through his association with the East India Company Ardaseer Cursetjee (1808-1877), Blair’s great great grandfather came not only to visit Britain several times, but also to set up home here in 1859. Ardaseer Cursetjee’s story reverses the usual tale of a white male East India Company servant travelling out to India, and coming home to England, and in so doing casts a different light on what ‘The East India Company at Home’ means.

John Sykes – ‘The Indian Seal of Sir Francis Sykes’

In this case study project associate Sir John Sykes situates the Indian seal of his ancestor, Sir Francis Sykes, first baronet (1730-1804) within the context of both East India Company and family history in England and on the subcontinent. It illuminates the intertwined histories of English and Indian families who made their fortunes in the Company era, but remain connected in the twenty-first century.

David Williams – ‘The Melvill Family and India’

This study explores the intergenerational commitment that members of the Melvill family made to the East India Company in the subcontinent and the UK in the eighteenth, nineteenth and twentieth centuries. The Melvill family is a good example of those Scots who after the Act of Union took their opportunities within the British army and in the overseas empire to make their careers. By virtue of their EIC service, this Scottish family became increasingly English by marrying into established English families and settling in England. David Williams’s case study underlines the different ways in which connections to the East India Company shaped what families were and did in modern Britain.

Case Study Title Generator

This case study title generator will quickly make a list of exciting ideas for your assignment. Just add the keywords and start searching.

What should the paper be about?

Please try using other keywords in your search.

Today's Internet users are drowning in tons of information, so a good title can make or break your research paper or case study in terms of visibility. If you want your project to be seen and arouse interest in the readers, it's vital to take care of finding a creative name for it. Here we share some working ideas for generating catchy titles and explain how to write a title for essay or dissertation that will inspire further reading.

🔍 What Is a Case Study?

🗺️ Steps to Doing a Case Study

💡 How to Make a Title
✍️ Title Examples

🔗 References

🔍 what is a case study & why is it important.

In two words, a case study closely examines a specific object:

A phenomenon, etc.

It allows the researcher to dive deep into the particular instead of focusing on something general within their field of study. It's often recommended for analyzing contemporary events, as it can give a data-rich, informative outlook on the specific objects' features.

What's more, the value of a case study is its connection to a real-life context, which many scientific methods often lack.

Why Do a Case Study?

Case studies are a popular research method in business, social, and historical studies, as they approach a subject of interest closely and focus on a single point of analysis instead of seeking patterns and trends across various related subjects. It's a suitable method for the analysis of contemporary events in situations where relevant behaviors can't be manipulated.

Case study researchers use direct observation , interviews with related people, document analysis, and artifacts examination to create a rich, complex image of the studied subject.

So, to recap, case studies are relevant in the research situations when:

A phenomenon needs to be investigated in-depth;
The subject of interest should be studied within its real-life context;
The boundaries between the subject and its context are not clearly delineated.

In other words, you should resort to a case study if you want to embrace a modern phenomenon within the complexity of its contextual conditions, as they all are relevant to your sphere of research interest.

The most important life hack we'd like to share with you is reserving your work on the title until the end of the whole writing process. So, how to get to that end? Here are the steps to take on the way to informative case study writing.

💡 How to Make a Case Study Title

You should focus on the best practices and recommendations of professional publications' editors when composing your title:

Mention that your study is a "case study" in the title so that the reader understands your research type at once.
Use a specific title; your title should always reveal the gist of your study.
Remember about the maximum length of 9 words, as longer titles seem boring and overwhelming.

Be sure to pick one of 3 title types:

Full-sentence

This classification depends on how long your title is and how much detail they offer about the paper's content. Here is an example:

Nominal . Leadership styles of Gen Xers .
Compound . Leadership styles of Gen Xers: it's time to take the lead .
Full-sentence . The role of collaboration and value creation in the leadership styles of Gen Xers .

✍️ Case Study Title Examples

Now, how can you develop a title from the research topic or question you have at hand? Here are some examples to guide you in the process.

If you want to automate the whole process and use a ready-made online title maker, welcome to our service. We're offering a free case study title generator that can solve all your troubles with this writing stage and help you complete the titling process in minutes. Try our word reduction tool and paraphraser to write and polish your essay quickly.

❓ Case Study Title Maker FAQ

❓ what is a case study.

A case study closely examines one object, be it a person, a business organization, a country, or a phenomenon. You collect data about that object and study it in detail to find out some details relevant to your research question. It's a non-experimental type of research that fits business and social science students the best.

❓ How to choose a case study topic?

You can scan the Web to find some workable case study topic ideas or go through your work and elicit the main ideas from it. Other variants include our automatic tool that can offer workable, interesting titles for you in a couple of clicks.

❓ How to create a case study title?

You can use a formula of the customer, product, and benefit for business case studies. Name the main target audience category, your key product offering, and their main benefit or result from reading that piece. For case studies in humanities, it's necessary to name the focus of your research (e.g., a company's name, industry sector, etc.) and your primary variables of interest.

❓ How long should a case study title be?

The case study title's length depends on your professor's assignment and your needs. Since case studies are often used in business writing, keeping the title short is vital. As a rule, you will be required to make a title 5-9 words long; it should be informative and catchy enough to attract the target audience.

What is a case study? | Evidence-Based Nursing
How to Write a Case Study (+10 Examples & Free Template!)
List of case study titles - UCL Blogs
Case study titles and abstracts - Research Data Network
Top 40 Most Popular Case Studies of 2020

How it works

A Quick Guide to Case Study with Examples

Published by Alvin Nicolas at August 14th, 2021 , Revised On August 29, 2023

A case study is a documented history and detailed analysis of a situation concerning organisations, industries, and markets.

A case study:

Focuses on discovering new facts of the situation under observation.
Includes data collection from multiple sources over time.
Widely used in social sciences to study the underlying information, organisation, community, or event.
It does not provide any solution to the problem .

When to Use Case Study?

You can use a case study in your research when:

The focus of your study is to find answers to how and why questions .
You don’t have enough time to conduct extensive research; case studies are convenient for completing your project successfully.
You want to analyse real-world problems in-depth, then you can use the method of the case study.

You can consider a single case to gain in-depth knowledge about the subject, or you can choose multiple cases to know about various aspects of your research problem .

What are the Aims of the Case Study?

The case study aims at identifying weak areas that can be improved.
This method is often used for idiographic research (focuses on individual cases or events).
Another aim of the case study is nomothetic research (aims to discover new theories through data analysis of multiple cases).

Types of Case Studies

There are different types of case studies that can be categorised based on the purpose of the investigation.

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How to Conduct a Case Study?

Select the Case to Investigate
Formulate the Research Question
Review of Literature
Choose the Precise Case to Use in your Study
Select Data Collection and Analysis Techniques
Collect the Data
Analyse the Data
Prepare the Report

Step1: Select the Case to Investigate

The first step is to select a case to conduct your investigation. You should remember the following points.

Make sure that you perform the study in the available timeframe.
There should not be too much information available about the organisation.
You should be able to get access to the organisation.
There should be enough information available about the subject to conduct further research.

Step2: Formulate the Research Question

It’s necessary to formulate a research question to proceed with your case study. Most of the research questions begin with how, why, what, or what can .

You can also use a research statement instead of a research question to conduct your research which can be conditional or non-conditional.

Step 3: Review of Literature

Once you formulate your research statement or question, you need to extensively review the documentation about the existing discoveries related to your research question or statement.

Step 4: Choose the Precise Case to Use in your Study

You need to select a specific case or multiple cases related to your research. It would help if you treated each case individually while using multiple cases. The outcomes of each case can be used as contributors to the outcomes of the entire study. You can select the following cases.

Representing various geographic regions
Cases with various size parameters
Explaining the existing theories or assumptions
Leading to discoveries
Providing a base for future research.

Step 5: Select Data Collection and Analysis Techniques

You can choose both qualitative or quantitative approaches for collecting the data . You can use interviews , surveys , artifacts, documentation, newspapers, and photographs, etc. To avoid biased observation, you can triangulate your research to provide different views of your case. Even if you are focusing on a single case, you need to observe various case angles. It would help if you constructed validity, internal and external validity, as well as reliability.

Example: Identifying the impacts of contaminated water on people’s health and the factors responsible for it. You need to gather the data using qualitative and quantitative approaches to understand the case in such cases.

Construct validity: You should select the most suitable measurement tool for your research.

Internal validity: You should use various methodological tools to triangulate the data. Try different methods to study the same hypothesis.

External validity: You need to effectively apply the data beyond the case’s circumstances to more general issues.

Reliability: You need to be confident enough to formulate the new direction for future studies based on your findings.

Step 6: Collect the Data

Beware of the following when collecting data:

Information should be gathered systematically, and the collected evidence from various sources should contribute to your research objectives.
Don’t collect your data randomly.
Recheck your research questions to avoid mistakes.
You should save the collected data in any popular format for clear understanding.
While making any changes to collecting information, make sure to record the changes in a document.
You should maintain a case diary and note your opinions and thoughts evolved throughout the study.

Step 7: Analyse the Data

The research data identifies the relationship between the objects of study and the research questions or statements. You need to reconfirm the collected information and tabulate it correctly for better understanding.

Step 8: Prepare the Report

It’s essential to prepare a report for your case study. You can write your case study in the form of a scientific paper or thesis discussing its detail with supporting evidence.

A case study can be represented by incorporating quotations, stories, anecdotes, interview transcripts , etc., with empirical data in the result section.

You can also write it in narrative styles using textual analysis or discourse analysis . Your report should also include evidence from published literature, and you can put it in the discussion section.

Advantages and Disadvantages of Case Study

Frequently asked questions, what is the case study.

A case study is a research method where a specific instance, event, or situation is deeply examined to gain insights into real-world complexities. It involves detailed analysis of context, data, and variables to understand patterns, causes, and effects, often used in various disciplines for in-depth exploration.

500+ Qualitative Research Titles and Topics

Table of Contents

Qualitative research is a methodological approach that involves gathering and analyzing non-numerical data to understand and interpret social phenomena. Unlike quantitative research , which emphasizes the collection of numerical data through surveys and experiments, qualitative research is concerned with exploring the subjective experiences, perspectives, and meanings of individuals and groups. As such, qualitative research topics can be diverse and encompass a wide range of social issues and phenomena. From exploring the impact of culture on identity formation to examining the experiences of marginalized communities, qualitative research offers a rich and nuanced perspective on complex social issues. In this post, we will explore some of the most compelling qualitative research topics and provide some tips on how to conduct effective qualitative research.

Qualitative Research Titles

Qualitative research titles often reflect the study’s focus on understanding the depth and complexity of human behavior, experiences, or social phenomena. Here are some examples across various fields:

“Understanding the Impact of Project-Based Learning on Student Engagement in High School Classrooms: A Qualitative Study”
“Navigating the Transition: Experiences of International Students in American Universities”
“The Role of Parental Involvement in Early Childhood Education: Perspectives from Teachers and Parents”
“Exploring the Effects of Teacher Feedback on Student Motivation and Self-Efficacy in Middle Schools”
“Digital Literacy in the Classroom: Teacher Strategies for Integrating Technology in Elementary Education”
“Culturally Responsive Teaching Practices: A Case Study in Diverse Urban Schools”
“The Influence of Extracurricular Activities on Academic Achievement: Student Perspectives”
“Barriers to Implementing Inclusive Education in Public Schools: A Qualitative Inquiry”
“Teacher Professional Development and Its Impact on Classroom Practice: A Qualitative Exploration”
“Student-Centered Learning Environments: A Qualitative Study of Classroom Dynamics and Outcomes”
“The Experience of First-Year Teachers: Challenges, Support Systems, and Professional Growth”
“Exploring the Role of School Leadership in Fostering a Positive School Culture”
“Peer Relationships and Learning Outcomes in Cooperative Learning Settings: A Qualitative Analysis”
“The Impact of Social Media on Student Learning and Engagement: Teacher and Student Perspectives”
“Understanding Special Education Needs: Parent and Teacher Perceptions of Support Services in Schools

Health Science

“Living with Chronic Pain: Patient Narratives and Coping Strategies in Managing Daily Life”
“Healthcare Professionals’ Perspectives on the Challenges of Rural Healthcare Delivery”
“Exploring the Mental Health Impacts of COVID-19 on Frontline Healthcare Workers: A Qualitative Study”
“Patient and Family Experiences of Palliative Care: Understanding Needs and Preferences”
“The Role of Community Health Workers in Improving Access to Maternal Healthcare in Rural Areas”
“Barriers to Mental Health Services Among Ethnic Minorities: A Qualitative Exploration”
“Understanding Patient Satisfaction in Telemedicine Services: A Qualitative Study of User Experiences”
“The Impact of Cultural Competence Training on Healthcare Provider-Patient Communication”
“Navigating the Transition to Adult Healthcare Services: Experiences of Adolescents with Chronic Conditions”
“Exploring the Use of Alternative Medicine Among Patients with Chronic Diseases: A Qualitative Inquiry”
“The Role of Social Support in the Rehabilitation Process of Stroke Survivors”
“Healthcare Decision-Making Among Elderly Patients: A Qualitative Study of Preferences and Influences”
“Nurse Perceptions of Patient Safety Culture in Hospital Settings: A Qualitative Analysis”
“Experiences of Women with Postpartum Depression: Barriers to Seeking Help”
“The Impact of Nutrition Education on Eating Behaviors Among College Students: A Qualitative Approach”
“Understanding Resilience in Survivors of Childhood Trauma: A Narrative Inquiry”
“The Role of Mindfulness in Managing Work-Related Stress Among Corporate Employees: A Qualitative Study”
“Coping Mechanisms Among Parents of Children with Autism Spectrum Disorder”
“Exploring the Psychological Impact of Social Isolation in the Elderly: A Phenomenological Study”
“Identity Formation in Adolescence: The Influence of Social Media and Peer Groups”
“The Experience of Forgiveness in Interpersonal Relationships: A Qualitative Exploration”
“Perceptions of Happiness and Well-Being Among University Students: A Cultural Perspective”
“The Impact of Art Therapy on Anxiety and Depression in Adult Cancer Patients”
“Narratives of Recovery: A Qualitative Study on the Journey Through Addiction Rehabilitation”
“Exploring the Psychological Effects of Long-Term Unemployment: A Grounded Theory Approach”
“Attachment Styles and Their Influence on Adult Romantic Relationships: A Qualitative Analysis”
“The Role of Personal Values in Career Decision-Making Among Young Adults”
“Understanding the Stigma of Mental Illness in Rural Communities: A Qualitative Inquiry”
“Exploring the Use of Digital Mental Health Interventions Among Adolescents: A Qualitative Study”
“The Psychological Impact of Climate Change on Young Adults: An Exploration of Anxiety and Action”
“Navigating Identity: The Role of Social Media in Shaping Youth Culture and Self-Perception”
“Community Resilience in the Face of Urban Gentrification: A Case Study of Neighborhood Change”
“The Dynamics of Intergenerational Relationships in Immigrant Families: A Qualitative Analysis”
“Social Capital and Economic Mobility in Low-Income Neighborhoods: An Ethnographic Approach”
“Gender Roles and Career Aspirations Among Young Adults in Conservative Societies”
“The Stigma of Mental Health in the Workplace: Employee Narratives and Organizational Culture”
“Exploring the Intersection of Race, Class, and Education in Urban School Systems”
“The Impact of Digital Divide on Access to Healthcare Information in Rural Communities”
“Social Movements and Political Engagement Among Millennials: A Qualitative Study”
“Cultural Adaptation and Identity Among Second-Generation Immigrants: A Phenomenological Inquiry”
“The Role of Religious Institutions in Providing Community Support and Social Services”
“Negotiating Public Space: Experiences of LGBTQ+ Individuals in Urban Environments”
“The Sociology of Food: Exploring Eating Habits and Food Practices Across Cultures”
“Work-Life Balance Challenges Among Dual-Career Couples: A Qualitative Exploration”
“The Influence of Peer Networks on Substance Use Among Adolescents: A Community Study”

Business and Management

“Navigating Organizational Change: Employee Perceptions and Adaptation Strategies in Mergers and Acquisitions”
“Corporate Social Responsibility: Consumer Perceptions and Brand Loyalty in the Retail Sector”
“Leadership Styles and Organizational Culture: A Comparative Study of Tech Startups”
“Workplace Diversity and Inclusion: Best Practices and Challenges in Multinational Corporations”
“Consumer Trust in E-commerce: A Qualitative Study of Online Shopping Behaviors”
“The Gig Economy and Worker Satisfaction: Exploring the Experiences of Freelance Professionals”
“Entrepreneurial Resilience: Success Stories and Lessons Learned from Failed Startups”
“Employee Engagement and Productivity in Remote Work Settings: A Post-Pandemic Analysis”
“Brand Storytelling: How Narrative Strategies Influence Consumer Engagement”
“Sustainable Business Practices: Stakeholder Perspectives in the Fashion Industry”
“Cross-Cultural Communication Challenges in Global Teams: Strategies for Effective Collaboration”
“Innovative Workspaces: The Impact of Office Design on Creativity and Collaboration”
“Consumer Perceptions of Artificial Intelligence in Customer Service: A Qualitative Exploration”
“The Role of Mentoring in Career Development: Insights from Women in Leadership Positions”
“Agile Management Practices: Adoption and Impact in Traditional Industries”

Environmental Studies

“Community-Based Conservation Efforts in Tropical Rainforests: A Qualitative Study of Local Perspectives and Practices”
“Urban Sustainability Initiatives: Exploring Resident Participation and Impact in Green City Projects”
“Perceptions of Climate Change Among Indigenous Populations: Insights from Traditional Ecological Knowledge”
“Environmental Justice and Industrial Pollution: A Case Study of Community Advocacy and Response”
“The Role of Eco-Tourism in Promoting Conservation Awareness: Perspectives from Tour Operators and Visitors”
“Sustainable Agriculture Practices Among Smallholder Farmers: Challenges and Opportunities”
“Youth Engagement in Climate Action Movements: Motivations, Perceptions, and Outcomes”
“Corporate Environmental Responsibility: A Qualitative Analysis of Stakeholder Expectations and Company Practices”
“The Impact of Plastic Pollution on Marine Ecosystems: Community Awareness and Behavioral Change”
“Renewable Energy Adoption in Rural Communities: Barriers, Facilitators, and Social Implications”
“Water Scarcity and Community Adaptation Strategies in Arid Regions: A Grounded Theory Approach”
“Urban Green Spaces: Public Perceptions and Use Patterns in Megacities”
“Environmental Education in Schools: Teachers’ Perspectives on Integrating Sustainability into Curricula”
“The Influence of Environmental Activism on Policy Change: Case Studies of Grassroots Campaigns”
“Cultural Practices and Natural Resource Management: A Qualitative Study of Indigenous Stewardship Models”

Anthropology

“Kinship and Social Organization in Matrilineal Societies: An Ethnographic Study”
“Rituals and Beliefs Surrounding Death and Mourning in Diverse Cultures: A Comparative Analysis”
“The Impact of Globalization on Indigenous Languages and Cultural Identity”
“Food Sovereignty and Traditional Agricultural Practices Among Indigenous Communities”
“Navigating Modernity: The Integration of Traditional Healing Practices in Contemporary Healthcare Systems”
“Gender Roles and Equality in Hunter-Gatherer Societies: An Anthropological Perspective”
“Sacred Spaces and Religious Practices: An Ethnographic Study of Pilgrimage Sites”
“Youth Subcultures and Resistance: An Exploration of Identity and Expression in Urban Environments”
“Cultural Constructions of Disability and Inclusion: A Cross-Cultural Analysis”
“Interethnic Marriages and Cultural Syncretism: Case Studies from Multicultural Societies”
“The Role of Folklore and Storytelling in Preserving Cultural Heritage”
“Economic Anthropology of Gift-Giving and Reciprocity in Tribal Communities”
“Digital Anthropology: The Role of Social Media in Shaping Political Movements”
“Migration and Diaspora: Maintaining Cultural Identity in Transnational Communities”
“Cultural Adaptations to Climate Change Among Coastal Fishing Communities”

Communication Studies

“The Dynamics of Family Communication in the Digital Age: A Qualitative Inquiry”
“Narratives of Identity and Belonging in Diaspora Communities Through Social Media”
“Organizational Communication and Employee Engagement: A Case Study in the Non-Profit Sector”
“Cultural Influences on Communication Styles in Multinational Teams: An Ethnographic Approach”
“Media Representation of Women in Politics: A Content Analysis and Audience Perception Study”
“The Role of Communication in Building Sustainable Community Development Projects”
“Interpersonal Communication in Online Dating: Strategies, Challenges, and Outcomes”
“Public Health Messaging During Pandemics: A Qualitative Study of Community Responses”
“The Impact of Mobile Technology on Parent-Child Communication in the Digital Era”
“Crisis Communication Strategies in the Hospitality Industry: A Case Study of Reputation Management”
“Narrative Analysis of Personal Stories Shared on Mental Health Blogs”
“The Influence of Podcasts on Political Engagement Among Young Adults”
“Visual Communication and Brand Identity: A Qualitative Study of Consumer Interpretations”
“Communication Barriers in Cross-Cultural Healthcare Settings: Patient and Provider Perspectives”
“The Role of Internal Communication in Managing Organizational Change: Employee Experiences”

Information Technology

“User Experience Design in Augmented Reality Applications: A Qualitative Study of Best Practices”
“The Human Factor in Cybersecurity: Understanding Employee Behaviors and Attitudes Towards Phishing”
“Adoption of Cloud Computing in Small and Medium Enterprises: Challenges and Success Factors”
“Blockchain Technology in Supply Chain Management: A Qualitative Exploration of Potential Impacts”
“The Role of Artificial Intelligence in Personalizing User Experiences on E-commerce Platforms”
“Digital Transformation in Traditional Industries: A Case Study of Technology Adoption Challenges”
“Ethical Considerations in the Development of Smart Home Technologies: A Stakeholder Analysis”
“The Impact of Social Media Algorithms on News Consumption and Public Opinion”
“Collaborative Software Development: Practices and Challenges in Open Source Projects”
“Understanding the Digital Divide: Access to Information Technology in Rural Communities”
“Data Privacy Concerns and User Trust in Internet of Things (IoT) Devices”
“The Effectiveness of Gamification in Educational Software: A Qualitative Study of Engagement and Motivation”
“Virtual Teams and Remote Work: Communication Strategies and Tools for Effectiveness”
“User-Centered Design in Mobile Health Applications: Evaluating Usability and Accessibility”
“The Influence of Technology on Work-Life Balance: Perspectives from IT Professionals”

Tourism and Hospitality

“Exploring the Authenticity of Cultural Heritage Tourism in Indigenous Communities”
“Sustainable Tourism Practices: Perceptions and Implementations in Small Island Destinations”
“The Impact of Social Media Influencers on Destination Choice Among Millennials”
“Gastronomy Tourism: Exploring the Culinary Experiences of International Visitors in Rural Regions”
“Eco-Tourism and Conservation: Stakeholder Perspectives on Balancing Tourism and Environmental Protection”
“The Role of Hospitality in Enhancing the Cultural Exchange Experience of Exchange Students”
“Dark Tourism: Visitor Motivations and Experiences at Historical Conflict Sites”
“Customer Satisfaction in Luxury Hotels: A Qualitative Study of Service Excellence and Personalization”
“Adventure Tourism: Understanding the Risk Perception and Safety Measures Among Thrill-Seekers”
“The Influence of Local Communities on Tourist Experiences in Ecotourism Sites”
“Event Tourism: Economic Impacts and Community Perspectives on Large-Scale Music Festivals”
“Heritage Tourism and Identity: Exploring the Connections Between Historic Sites and National Identity”
“Tourist Perceptions of Sustainable Accommodation Practices: A Study of Green Hotels”
“The Role of Language in Shaping the Tourist Experience in Multilingual Destinations”
“Health and Wellness Tourism: Motivations and Experiences of Visitors to Spa and Retreat Centers”

Qualitative Research Topics

Qualitative Research Topics are as follows:

Understanding the lived experiences of first-generation college students
Exploring the impact of social media on self-esteem among adolescents
Investigating the effects of mindfulness meditation on stress reduction
Analyzing the perceptions of employees regarding organizational culture
Examining the impact of parental involvement on academic achievement of elementary school students
Investigating the role of music therapy in managing symptoms of depression
Understanding the experience of women in male-dominated industries
Exploring the factors that contribute to successful leadership in non-profit organizations
Analyzing the effects of peer pressure on substance abuse among adolescents
Investigating the experiences of individuals with disabilities in the workplace
Understanding the factors that contribute to burnout among healthcare professionals
Examining the impact of social support on mental health outcomes
Analyzing the perceptions of parents regarding sex education in schools
Investigating the experiences of immigrant families in the education system
Understanding the impact of trauma on mental health outcomes
Exploring the effectiveness of animal-assisted therapy for individuals with anxiety
Analyzing the factors that contribute to successful intergenerational relationships
Investigating the experiences of LGBTQ+ individuals in the workplace
Understanding the impact of online gaming on social skills development among adolescents
Examining the perceptions of teachers regarding technology integration in the classroom
Analyzing the experiences of women in leadership positions
Investigating the factors that contribute to successful marriage and long-term relationships
Understanding the impact of social media on political participation
Exploring the experiences of individuals with mental health disorders in the criminal justice system
Analyzing the factors that contribute to successful community-based programs for youth development
Investigating the experiences of veterans in accessing mental health services
Understanding the impact of the COVID-19 pandemic on mental health outcomes
Examining the perceptions of parents regarding childhood obesity prevention
Analyzing the factors that contribute to successful multicultural education programs
Investigating the experiences of individuals with chronic illnesses in the workplace
Understanding the impact of poverty on academic achievement
Exploring the experiences of individuals with autism spectrum disorder in the workplace
Analyzing the factors that contribute to successful employee retention strategies
Investigating the experiences of caregivers of individuals with Alzheimer’s disease
Understanding the impact of parent-child communication on adolescent sexual behavior
Examining the perceptions of college students regarding mental health services on campus
Analyzing the factors that contribute to successful team building in the workplace
Investigating the experiences of individuals with eating disorders in treatment programs
Understanding the impact of mentorship on career success
Exploring the experiences of individuals with physical disabilities in the workplace
Analyzing the factors that contribute to successful community-based programs for mental health
Investigating the experiences of individuals with substance use disorders in treatment programs
Understanding the impact of social media on romantic relationships
Examining the perceptions of parents regarding child discipline strategies
Analyzing the factors that contribute to successful cross-cultural communication in the workplace
Investigating the experiences of individuals with anxiety disorders in treatment programs
Understanding the impact of cultural differences on healthcare delivery
Exploring the experiences of individuals with hearing loss in the workplace
Analyzing the factors that contribute to successful parent-teacher communication
Investigating the experiences of individuals with depression in treatment programs
Understanding the impact of childhood trauma on adult mental health outcomes
Examining the perceptions of college students regarding alcohol and drug use on campus
Analyzing the factors that contribute to successful mentor-mentee relationships
Investigating the experiences of individuals with intellectual disabilities in the workplace
Understanding the impact of work-family balance on employee satisfaction and well-being
Exploring the experiences of individuals with autism spectrum disorder in vocational rehabilitation programs
Analyzing the factors that contribute to successful project management in the construction industry
Investigating the experiences of individuals with substance use disorders in peer support groups
Understanding the impact of mindfulness meditation on stress reduction and mental health
Examining the perceptions of parents regarding childhood nutrition
Analyzing the factors that contribute to successful environmental sustainability initiatives in organizations
Investigating the experiences of individuals with bipolar disorder in treatment programs
Understanding the impact of job stress on employee burnout and turnover
Exploring the experiences of individuals with physical disabilities in recreational activities
Analyzing the factors that contribute to successful strategic planning in nonprofit organizations
Investigating the experiences of individuals with hoarding disorder in treatment programs
Understanding the impact of culture on leadership styles and effectiveness
Examining the perceptions of college students regarding sexual health education on campus
Analyzing the factors that contribute to successful supply chain management in the retail industry
Investigating the experiences of individuals with personality disorders in treatment programs
Understanding the impact of multiculturalism on group dynamics in the workplace
Exploring the experiences of individuals with chronic pain in mindfulness-based pain management programs
Analyzing the factors that contribute to successful employee engagement strategies in organizations
Investigating the experiences of individuals with internet addiction disorder in treatment programs
Understanding the impact of social comparison on body dissatisfaction and self-esteem
Examining the perceptions of parents regarding childhood sleep habits
Analyzing the factors that contribute to successful diversity and inclusion initiatives in organizations
Investigating the experiences of individuals with schizophrenia in treatment programs
Understanding the impact of job crafting on employee motivation and job satisfaction
Exploring the experiences of individuals with vision impairments in navigating public spaces
Analyzing the factors that contribute to successful customer relationship management strategies in the service industry
Investigating the experiences of individuals with dissociative amnesia in treatment programs
Understanding the impact of cultural intelligence on intercultural communication and collaboration
Examining the perceptions of college students regarding campus diversity and inclusion efforts
Analyzing the factors that contribute to successful supply chain sustainability initiatives in organizations
Investigating the experiences of individuals with obsessive-compulsive disorder in treatment programs
Understanding the impact of transformational leadership on organizational performance and employee well-being
Exploring the experiences of individuals with mobility impairments in public transportation
Analyzing the factors that contribute to successful talent management strategies in organizations
Investigating the experiences of individuals with substance use disorders in harm reduction programs
Understanding the impact of gratitude practices on well-being and resilience
Examining the perceptions of parents regarding childhood mental health and well-being
Analyzing the factors that contribute to successful corporate social responsibility initiatives in organizations
Investigating the experiences of individuals with borderline personality disorder in treatment programs
Understanding the impact of emotional labor on job stress and burnout
Exploring the experiences of individuals with hearing impairments in healthcare settings
Analyzing the factors that contribute to successful customer experience strategies in the hospitality industry
Investigating the experiences of individuals with gender dysphoria in gender-affirming healthcare
Understanding the impact of cultural differences on cross-cultural negotiation in the global marketplace
Examining the perceptions of college students regarding academic stress and mental health
Analyzing the factors that contribute to successful supply chain agility in organizations
Understanding the impact of music therapy on mental health and well-being
Exploring the experiences of individuals with dyslexia in educational settings
Analyzing the factors that contribute to successful leadership in nonprofit organizations
Investigating the experiences of individuals with chronic illnesses in online support groups
Understanding the impact of exercise on mental health and well-being
Examining the perceptions of parents regarding childhood screen time
Analyzing the factors that contribute to successful change management strategies in organizations
Understanding the impact of cultural differences on international business negotiations
Exploring the experiences of individuals with hearing impairments in the workplace
Analyzing the factors that contribute to successful team building in corporate settings
Understanding the impact of technology on communication in romantic relationships
Analyzing the factors that contribute to successful community engagement strategies for local governments
Investigating the experiences of individuals with attention deficit hyperactivity disorder (ADHD) in treatment programs
Understanding the impact of financial stress on mental health and well-being
Analyzing the factors that contribute to successful mentorship programs in organizations
Investigating the experiences of individuals with gambling addictions in treatment programs
Understanding the impact of social media on body image and self-esteem
Examining the perceptions of parents regarding childhood education
Analyzing the factors that contribute to successful virtual team management strategies
Investigating the experiences of individuals with dissociative identity disorder in treatment programs
Understanding the impact of cultural differences on cross-cultural communication in healthcare settings
Exploring the experiences of individuals with chronic pain in cognitive-behavioral therapy programs
Analyzing the factors that contribute to successful community-building strategies in urban neighborhoods
Investigating the experiences of individuals with alcohol use disorders in treatment programs
Understanding the impact of personality traits on romantic relationships
Examining the perceptions of college students regarding mental health stigma on campus
Analyzing the factors that contribute to successful fundraising strategies for political campaigns
Investigating the experiences of individuals with traumatic brain injuries in rehabilitation programs
Understanding the impact of social support on mental health and well-being among the elderly
Exploring the experiences of individuals with chronic illnesses in medical treatment decision-making processes
Analyzing the factors that contribute to successful innovation strategies in organizations
Investigating the experiences of individuals with dissociative disorders in treatment programs
Understanding the impact of cultural differences on cross-cultural communication in education settings
Examining the perceptions of parents regarding childhood physical activity
Analyzing the factors that contribute to successful conflict resolution in family relationships
Investigating the experiences of individuals with opioid use disorders in treatment programs
Understanding the impact of emotional intelligence on leadership effectiveness
Exploring the experiences of individuals with learning disabilities in the workplace
Analyzing the factors that contribute to successful change management in educational institutions
Investigating the experiences of individuals with eating disorders in recovery support groups
Understanding the impact of self-compassion on mental health and well-being
Examining the perceptions of college students regarding campus safety and security measures
Analyzing the factors that contribute to successful marketing strategies for nonprofit organizations
Investigating the experiences of individuals with postpartum depression in treatment programs
Understanding the impact of ageism in the workplace
Exploring the experiences of individuals with dyslexia in the education system
Investigating the experiences of individuals with anxiety disorders in cognitive-behavioral therapy programs
Understanding the impact of socioeconomic status on access to healthcare
Examining the perceptions of parents regarding childhood screen time usage
Analyzing the factors that contribute to successful supply chain management strategies
Understanding the impact of parenting styles on child development
Exploring the experiences of individuals with addiction in harm reduction programs
Analyzing the factors that contribute to successful crisis management strategies in organizations
Investigating the experiences of individuals with trauma in trauma-focused therapy programs
Examining the perceptions of healthcare providers regarding patient-centered care
Analyzing the factors that contribute to successful product development strategies
Investigating the experiences of individuals with autism spectrum disorder in employment programs
Understanding the impact of cultural competence on healthcare outcomes
Exploring the experiences of individuals with chronic illnesses in healthcare navigation
Analyzing the factors that contribute to successful community engagement strategies for non-profit organizations
Investigating the experiences of individuals with physical disabilities in the workplace
Understanding the impact of childhood trauma on adult mental health
Analyzing the factors that contribute to successful supply chain sustainability strategies
Investigating the experiences of individuals with personality disorders in dialectical behavior therapy programs
Understanding the impact of gender identity on mental health treatment seeking behaviors
Exploring the experiences of individuals with schizophrenia in community-based treatment programs
Analyzing the factors that contribute to successful project team management strategies
Investigating the experiences of individuals with obsessive-compulsive disorder in exposure and response prevention therapy programs
Understanding the impact of cultural competence on academic achievement and success
Examining the perceptions of college students regarding academic integrity
Analyzing the factors that contribute to successful social media marketing strategies
Investigating the experiences of individuals with bipolar disorder in community-based treatment programs
Understanding the impact of mindfulness on academic achievement and success
Exploring the experiences of individuals with substance use disorders in medication-assisted treatment programs
Investigating the experiences of individuals with anxiety disorders in exposure therapy programs
Understanding the impact of healthcare disparities on health outcomes
Analyzing the factors that contribute to successful supply chain optimization strategies
Investigating the experiences of individuals with borderline personality disorder in schema therapy programs
Understanding the impact of culture on perceptions of mental health stigma
Exploring the experiences of individuals with trauma in art therapy programs
Analyzing the factors that contribute to successful digital marketing strategies
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Case Study | Definition, Examples & Methods

Case Study | Definition, Examples & Methods

Published on 5 May 2022 by Shona McCombes . Revised on 30 January 2023.

A case study is a detailed study of a specific subject, such as a person, group, place, event, organisation, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.

A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating, and understanding different aspects of a research problem .

When to do a case study, step 1: select a case, step 2: build a theoretical framework, step 3: collect your data, step 4: describe and analyse the case.

Case studies are often a good choice in a thesis or dissertation . They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.

You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.

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Once you have developed your problem statement and research questions , you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:

Provide new or unexpected insights into the subject
Challenge or complicate existing assumptions and theories
Propose practical courses of action to resolve a problem
Open up new directions for future research

Unlike quantitative or experimental research, a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.

If you find yourself aiming to simultaneously investigate and solve an issue, consider conducting action research . As its name suggests, action research conducts research and takes action at the same time, and is highly iterative and flexible.

However, you can also choose a more common or representative case to exemplify a particular category, experience, or phenomenon.

Exemplify a theory by showing how it explains the case under investigation
Expand on a theory by uncovering new concepts and ideas that need to be incorporated
Challenge a theory by exploring an outlier case that doesn’t fit with established assumptions

There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews, observations, and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data .

The aim is to gain as thorough an understanding as possible of the case and its context.

In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.

How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis, with separate sections or chapters for the methods , results , and discussion .

Others are written in a more narrative style, aiming to explore the case from various angles and analyse its meanings and implications (for example, by using textual analysis or discourse analysis ).

In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.

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16 case study examples (+ 3 templates to make your own)

Hero image with an icon representing a case study

I like to think of case studies as a business's version of a resume. It highlights what the business can do, lends credibility to its offer, and contains only the positive bullet points that paint it in the best light possible.

Imagine if the guy running your favorite taco truck followed you home so that he could "really dig into how that burrito changed your life." I see the value in the practice. People naturally prefer a tried-and-true burrito just as they prefer tried-and-true products or services.

To help you showcase your success and flesh out your burrito questionnaire, I've put together some case study examples and key takeaways.

What is a case study?

A case study is an in-depth analysis of how your business, product, or service has helped past clients. It can be a document, a webpage, or a slide deck that showcases measurable, real-life results.

For example, if you're a SaaS company, you can analyze your customers' results after a few months of using your product to measure its effectiveness. You can then turn this analysis into a case study that further proves to potential customers what your product can do and how it can help them overcome their challenges.

It changes the narrative from "I promise that we can do X and Y for you" to "Here's what we've done for businesses like yours, and we can do it for you, too."

16 case study examples

While most case studies follow the same structure, quite a few try to break the mold and create something unique. Some businesses lean heavily on design and presentation, while others pursue a detailed, stat-oriented approach. Some businesses try to mix both.

There's no set formula to follow, but I've found that the best case studies utilize impactful design to engage readers and leverage statistics and case details to drive the point home. A case study typically highlights the companies, the challenges, the solution, and the results. The examples below will help inspire you to do it, too.

1. .css-1l9i3yq-Link[class][class][class][class][class]{all:unset;box-sizing:border-box;-webkit-text-fill-color:currentColor;cursor:pointer;}.css-1l9i3yq-Link[class][class][class][class][class]{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']{color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']:hover{color:#2b2358;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']{color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']:hover{color:#a8a5a0;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']{color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']:hover{color:#2b2358;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']{color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']:hover{color:#a8a5a0;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='inherit']{font-weight:inherit;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='normal']{font-weight:400;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='bold']{font-weight:700;} Volcanica Coffee and AdRoll

On top of a background of coffee beans, a block of text with percentage growth statistics for how AdRoll nitro-fueled Volcanica coffee.

People love a good farm-to-table coffee story, and boy am I one of them. But I've shared this case study with you for more reasons than my love of coffee. I enjoyed this study because it was written as though it was a letter.

In this case study, the founder of Volcanica Coffee talks about the journey from founding the company to personally struggling with learning and applying digital marketing to finding and enlisting AdRoll's services.

It felt more authentic, less about AdRoll showcasing their worth and more like a testimonial from a grateful and appreciative client. After the story, the case study wraps up with successes, milestones, and achievements. Note that quite a few percentages are prominently displayed at the top, providing supporting evidence that backs up an inspiring story.

Takeaway: Highlight your goals and measurable results to draw the reader in and provide concise, easily digestible information.

2. Taylor Guitars and Airtable

Screenshot of the Taylor Guitars and Airtable case study, with the title: Taylor Guitars brings more music into the world with Airtable

This Airtable case study on Taylor Guitars comes as close as one can to an optimal structure. It features a video that represents the artistic nature of the client, highlighting key achievements and dissecting each element of Airtable's influence.

It also supplements each section with a testimonial or quote from the client, using their insights as a catalyst for the case study's narrative. For example, the case study quotes the social media manager and project manager's insights regarding team-wide communication and access before explaining in greater detail.

Takeaway: Highlight pain points your business solves for its client, and explore that influence in greater detail.

3. EndeavourX and Figma

Screenshot of the Endeavour and Figma case study, showing a bulleted list about why EndeavourX chose Figma followed by an image of EndeavourX's workspace on Figma

My favorite part of Figma's case study is highlighting why EndeavourX chose its solution. You'll notice an entire section on what Figma does for teams and then specifically for EndeavourX.

It also places a heavy emphasis on numbers and stats. The study, as brief as it is, still manages to pack in a lot of compelling statistics about what's possible with Figma.

Takeaway: Showcase the "how" and "why" of your product's differentiators and how they benefit your customers.

4. ActiveCampaign and Zapier

Screenshot of Zapier's case study with ActiveCampaign, showing three data visualizations on purple backgrounds

Zapier's case study leans heavily on design, using graphics to present statistics and goals in a manner that not only remains consistent with the branding but also actively pushes it forward, drawing users' eyes to the information most important to them.

The graphics, emphasis on branding elements, and cause/effect style tell the story without requiring long, drawn-out copy that risks boring readers. Instead, the cause and effect are concisely portrayed alongside the client company's information for a brief and easily scannable case study.

Takeaway: Lean on design to call attention to the most important elements of your case study, and make sure it stays consistent with your branding.

5. Ironclad and OpenAI

Screenshot of a video from the Ironclad and OpenAI case study showing the Ironclad AI Assist feature

In true OpenAI fashion, this case study is a block of text. There's a distinct lack of imagery, but the study features a narrated video walking readers through the product.

The lack of imagery and color may not be the most inviting, but utilizing video format is commendable. It helps thoroughly communicate how OpenAI supported Ironclad in a way that allows the user to sit back, relax, listen, and be impressed.

Takeaway: Get creative with the media you implement in your case study. Videos can be a very powerful addition when a case study requires more detailed storytelling.

6. Shopify and GitHub

Screenshot of the Shopify and GitHub case study, with the title "Shopify keeps pushing ecommerce forward with help from GitHub tools," followed by a photo of a plant and a Shopify bag on a table on a dark background

GitHub's case study on Shopify is a light read. It addresses client pain points and discusses the different aspects its product considers and improves for clients. It touches on workflow issues, internal systems, automation, and security. It does a great job of representing what one company can do with GitHub.

To drive the point home, the case study features colorful quote callouts from the Shopify team, sharing their insights and perspectives on the partnership, the key issues, and how they were addressed.

Takeaway: Leverage quotes to boost the authoritativeness and trustworthiness of your case study.

7 . Audible and Contentful

Screenshot of the Audible and Contentful case study showing images of titles on Audible

Contentful's case study on Audible features almost every element a case study should. It includes not one but two videos and clearly outlines the challenge, solution, and outcome before diving deeper into what Contentful did for Audible. The language is simple, and the writing is heavy with quotes and personal insights.

This case study is a uniquely original experience. The fact that the companies in question are perhaps two of the most creative brands out there may be the reason. I expected nothing short of a detailed analysis, a compelling story, and video content.

Takeaway: Inject some brand voice into the case study, and create assets that tell the story for you.

8 . Zoom and Asana

Screenshot of Zoom and Asana's case study on a navy blue background and an image of someone sitting on a Zoom call at a desk with the title "Zoom saves 133 work weeks per year with Asana"

Asana's case study on Zoom is longer than the average piece and features detailed data on Zoom's growth since 2020. Instead of relying on imagery and graphics, it features several quotes and testimonials.

It's designed to be direct, informative, and promotional. At some point, the case study reads more like a feature list. There were a few sections that felt a tad too promotional for my liking, but to each their own burrito.

Takeaway: Maintain a balance between promotional and informative. You want to showcase the high-level goals your product helped achieve without losing the reader.

9 . Hickies and Mailchimp

I've always been a fan of Mailchimp's comic-like branding, and this case study does an excellent job of sticking to their tradition of making information easy to understand, casual, and inviting.

It features a short video that briefly covers Hickies as a company and Mailchimp's efforts to serve its needs for customer relationships and education processes. Overall, this case study is a concise overview of the partnership that manages to convey success data and tell a story at the same time. What sets it apart is that it does so in a uniquely colorful and brand-consistent manner.

Takeaway: Be concise to provide as much value in as little text as possible.

10. NVIDIA and Workday

Screenshot of NVIDIA and Workday's case study with a photo of a group of people standing around a tall desk and smiling and the title "NVIDIA hires game changers"

The gaming industry is notoriously difficult to recruit for, as it requires a very specific set of skills and experience. This case study focuses on how Workday was able to help fill that recruitment gap for NVIDIA, one of the biggest names in the gaming world.

Though it doesn't feature videos or graphics, this case study stood out to me in how it structures information like "key products used" to give readers insight into which tools helped achieve these results.

Takeaway: If your company offers multiple products or services, outline exactly which ones were involved in your case study, so readers can assess each tool.

11. KFC and Contentful

Screenshot of KFC and Contentful's case study showing the outcome of the study, showing two stats: 43% increase in YoY digital sales and 50%+ increase in AU digital sales YoY

I'm personally not a big KFC fan, but that's only because I refuse to eat out of a bucket. My aversion to the bucket format aside, Contentful follows its consistent case study format in this one, outlining challenges, solutions, and outcomes before diving into the nitty-gritty details of the project.

Say what you will about KFC, but their primary product (chicken) does present a unique opportunity for wordplay like "Continuing to march to the beat of a digital-first drum(stick)" or "Delivering deep-fried goodness to every channel."

Takeaway: Inject humor into your case study if there's room for it and if it fits your brand.

12. Intuit and Twilio

Screenshot of the Intuit and Twilio case study on a dark background with three small, light green icons illustrating three important data points

Twilio does an excellent job of delivering achievements at the very beginning of the case study and going into detail in this two-minute read. While there aren't many graphics, the way quotes from the Intuit team are implemented adds a certain flair to the study and breaks up the sections nicely.

It's simple, concise, and manages to fit a lot of information in easily digestible sections.

Takeaway: Make sure each section is long enough to inform but brief enough to avoid boring readers. Break down information for each section, and don't go into so much detail that you lose the reader halfway through.

13. Spotify and Salesforce

Screenshot of Spotify and Salesforce's case study showing a still of a video with the title "Automation keeps Spotify's ad business growing year over year"

Salesforce created a video that accurately summarizes the key points of the case study. Beyond that, the page itself is very light on content, and sections are as short as one paragraph.

I especially like how information is broken down into "What you need to know," "Why it matters," and "What the difference looks like." I'm not ashamed of being spoon-fed information. When it's structured so well and so simply, it makes for an entertaining read.

Takeaway: Invest in videos that capture and promote your partnership with your case study subject. Video content plays a promotional role that extends beyond the case study in social media and marketing initiatives .

14. Benchling and Airtable

Screenshot of the Benchling and Airtable case study with the title: How Benchling achieves scientific breakthroughs via efficiency

Benchling is an impressive entity in its own right. Biotech R&D and health care nuances go right over my head. But the research and digging I've been doing in the name of these burritos (case studies) revealed that these products are immensely complex.

And that's precisely why this case study deserves a read—it succeeds at explaining a complex project that readers outside the industry wouldn't know much about.

Takeaway: Simplify complex information, and walk readers through the company's operations and how your business helped streamline them.

15. Chipotle and Hubble

Screenshot of the Chipotle and Hubble case study with the title "Mexican food chain replaces Discoverer with Hubble and sees major efficiency improvements," followed by a photo of the outside of a Chipotle restaurant

The concision of this case study is refreshing. It features two sections—the challenge and the solution—all in 316 words. This goes to show that your case study doesn't necessarily need to be a four-figure investment with video shoots and studio time.

Sometimes, the message is simple and short enough to convey in a handful of paragraphs.

Takeaway: Consider what you should include instead of what you can include. Assess the time, resources, and effort you're able and willing to invest in a case study, and choose which elements you want to include from there.

16. Hudl and Zapier

Screenshot of Hudl and Zapier's case study, showing data visualizations at the bottom, two photos of people playing sports on the top right , and a quote from the Hudl team on the topleft

I may be biased, but I'm a big fan of seeing metrics and achievements represented in branded graphics. It can be a jarring experience to navigate a website, then visit a case study page and feel as though you've gone to a completely different website.

The Zapier format provides nuggets of high-level insights, milestones, and achievements, as well as the challenge, solution, and results. My favorite part of this case study is how it's supplemented with a blog post detailing how Hudl uses Zapier automation to build a seamless user experience.

The case study is essentially the summary, and the blog article is the detailed analysis that provides context beyond X achievement or Y goal.

Takeaway: Keep your case study concise and informative. Create other resources to provide context under your blog, media or press, and product pages.

3 case study templates

Now that you've had your fill of case studies (if that's possible), I've got just what you need: an infinite number of case studies, which you can create yourself with these case study templates.

Case study template 1

Screenshot of Zapier's first case study template, with the title and three spots for data callouts at the top on a light peach-colored background, followed by a place to write the main success of the case study on a dark green background

If you've got a quick hit of stats you want to show off, try this template. The opening section gives space for a short summary and three visually appealing stats you can highlight, followed by a headline and body where you can break the case study down more thoroughly. This one's pretty simple, with only sections for solutions and results, but you can easily continue the formatting to add more sections as needed.

Case study template 2

Screenshot of Zapier's second case study template, with the title, objectives, and overview on a dark blue background with an orange strip in the middle with a place to write the main success of the case study

For a case study template with a little more detail, use this one. Opening with a striking cover page for a quick overview, this one goes on to include context, stakeholders, challenges, multiple quote callouts, and quick-hit stats.

Case study template 3

Screenshot of Zapier's third case study template, with the places for title, objectives, and about the business on a dark green background followed by three spots for data callouts in orange boxes

Whether you want a little structural variation or just like a nice dark green, this template has similar components to the last template but is designed to help tell a story. Move from the client overview through a description of your company before getting to the details of how you fixed said company's problems.

Tips for writing a case study

Examples are all well and good, but you don't learn how to make a burrito just by watching tutorials on YouTube without knowing what any of the ingredients are. You could , but it probably wouldn't be all that good.

Writing a good case study comes down to a mix of creativity, branding, and the capacity to invest in the project. With those details in mind, here are some case study tips to follow:

Have an objective: Define your objective by identifying the challenge, solution, and results. Assess your work with the client and focus on the most prominent wins. You're speaking to multiple businesses and industries through the case study, so make sure you know what you want to say to them.

Focus on persuasive data: Growth percentages and measurable results are your best friends. Extract your most compelling data and highlight it in your case study.

Use eye-grabbing graphics: Branded design goes a long way in accurately representing your brand and retaining readers as they review the study. Leverage unique and eye-catching graphics to keep readers engaged.

Simplify data presentation: Some industries are more complex than others, and sometimes, data can be difficult to understand at a glance. Make sure you present your data in the simplest way possible. Make it concise, informative, and easy to understand.

Use automation to drive results for your case study

A case study example is a source of inspiration you can leverage to determine how to best position your brand's work. Find your unique angle, and refine it over time to help your business stand out. Ask anyone: the best burrito in town doesn't just appear at the number one spot. They find their angle (usually the house sauce) and leverage it to stand out.

In fact, with the right technology, it can be refined to work better . Explore how Zapier's automation features can help drive results for your case study by making your case study a part of a developed workflow that creates a user journey through your website, your case studies, and into the pipeline.

Case study FAQ

Got your case study template? Great—it's time to gather the team for an awkward semi-vague data collection task. While you do that, here are some case study quick answers for you to skim through while you contemplate what to call your team meeting.

What is an example of a case study?

An example of a case study is when a software company analyzes its results from a client project and creates a webpage, presentation, or document that focuses on high-level results, challenges, and solutions in an attempt to showcase effectiveness and promote the software.

How do you write a case study?

To write a good case study, you should have an objective, identify persuasive and compelling data, leverage graphics, and simplify data. Case studies typically include an analysis of the challenge, solution, and results of the partnership.

What is the format of a case study?

While case studies don't have a set format, they're often portrayed as reports or essays that inform readers about the partnership and its results.

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Best Case Study Topics | Most Recent Research Project Ideas

Sample research topic areas & ideas for case studies.

Education: Case studies are frequently used in education research to explore the experiences of students, teachers, and administrators in different educational settings. Topics in this area may include school culture, student motivation, teacher effectiveness, and educational policies.
Study of Psychology: They are commonly used in psychology research to gain a deeper understanding of individual experiences and behaviors. Topics in this area may include abnormal psychology, developmental psychology, and clinical psychology.
Sociology Research: Also they are often used in sociology research to examine social patterns, relationships, and dynamics within a specific group or community. Case study dissertation topics in this area may include social inequality, community development, and cultural differences.
Healthcare: Case studies are frequently used in healthcare research to explore patient experiences, treatments, and outcomes. Topics in this area may include patient-centered care, health disparities, and chronic illness management.
Organizational Behavior: A case study could be used in business research to examine organizational behavior, structure, and culture. Topics in this area may include leadership, motivation, communication, and conflict resolution.
Marketing: They are widely used in marketing research to examine the success of marketing strategies and campaigns. Topics for case studies in this area may include branding, consumer behavior, and product positioning.
Operations Management: Case studies are frequently used in operations management research to explore the processes and systems used to produce goods and services. Topics in this area may include supply chain management, production planning, and process improvement.
Financial Management: Also they are often used in financial management research to examine financial decision-making, investment strategies, and risk management. Topics in this area may include capital budgeting, financial analysis, and corporate finance.

Case studies are a valuable research tool that can provide insight into complex real-life situations. They are widely used in a variety of fields, including education, psychology, sociology, and business. By choosing the best topic for a case study, a researcher can gain a more comprehensive understanding of their subject matter and make informed decisions.

Streamlining Case Study Topic Selection and the Research Process

At Research Topic Help , we understand the critical importance of selecting and researching the right topics for students doing their case studies in various academic fields. Case studies are essential for in-depth investigations in disciplines such as social sciences, business, and health sciences, and choosing the right topic is the first step towards a successful academic endeavor.

Our approach to supporting students focuses on aligning the case study research project ideas & topics with the student's academic objectives and course requirements. We ensure that the topics chosen are not only relevant to the student’s field of study but also possess originality to contribute new insights. Our team aids in identifying topics with a rich scope for research, ensuring there are ample data and resources available for a comprehensive study. Once a topic is selected, we guide students through a meticulous data collection process, drawing from diverse sources such as academic journals, books, and online databases. Our expertise extends to teaching critical analysis and interpretation of data, helping students draw meaningful and academically sound conclusions.

Structuring the case study is another area where our guidance is pivotal. We assist in organizing the research into a coherent structure, encompassing a clear introduction, background information, analysis, and a well-rounded conclusion. Ethical considerations in research are also a key focus, ensuring that all academic integrity and ethical guidelines are rigorously followed. Finally, we help in the professional presentation and formatting of the case study, aligning it with academic standards and guidelines. Our commitment is to aid students in not just selecting and researching case study topics but also in honing their skills in research, critical thinking, and academic writing. We are dedicated to assisting students in navigating the complexities of case study research, from topic selection to final presentation, ensuring their academic journey is both successful and enriching.

Guide to Case Study Research Topics: What You Need to Know

Choosing the right research topic for your case study:.

Our experts assist in selecting suitable research topics which is the first step toward a successful case study research project. The topic should not only be compelling and relevant but also allow for an in-depth investigation. When we help students with research topics, there are several key factors that we carefully consider:

In the academic world, the selection of a research topic for a case study is a pivotal step that can significantly influence the success and impact of your study. This choice sets the foundation for your research, guiding your investigative efforts and shaping the conclusions you draw. It's a decision that requires careful consideration, balancing relevance, originality, and the scope for in-depth study.

Firstly, relevance is key. The topic should be aligned with your academic field and interests, addressing a question or issue that is significant within your area of study. It should contribute to ongoing discussions or fill a gap in existing research. This relevance ensures that your work is valuable and engaging to both you and your academic community.

Originality is another crucial factor. Your case study research topic should offer new perspectives or insights, not merely reiterate well-established facts or duplicate existing studies. It's about finding a unique angle or untapped area that can provide fresh understanding or solutions to existing problems. Original research not only stands out but also contributes meaningfully to your field.
The scope of the topic is equally important. It should be neither too broad nor too narrow. A broad topic might seem appealing due to the vast amount of information available, but it can lead to a superficial analysis. Conversely, a topic that's too narrow might lack sufficient data for a comprehensive study. Striking the right balance is essential for a thorough and focused investigation.
In addition, the availability of data and resources should also be considered. Ensuring access to the necessary data, whether through primary sources like interviews and surveys or secondary sources like academic journals and books, is fundamental for a robust case study.
Furthermore, considering the potential impact of your research is also important. Think about how your case study can contribute to your field. Does it have the potential to influence policy, change practices, or contribute to theoretical frameworks? Understanding the potential implications of your research can be a motivating factor and can also help in pitching your study for academic or funding support.
Finally, be prepared for an iterative process. Choosing the right topic often involves revisiting and refining your ideas based on new information, feedback, or emerging trends in your field. Flexibility and openness to adapting your topic can be crucial in navigating the dynamic landscape of academic research.

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Crafting Titles For A Case Study - Interesting & Unique Ideas

Here are some tips for crafting interesting case study research titles:

Be concise : A title should be concise and to the point, conveying the main focus of the study clearly and concisely. Aim for no more than 12-15 words in length.
Be descriptive : A title should provide a clear description of the focus of the study, including the subject or issue being examined, the research question or hypothesis, and the scope and context of the study.
Use keywords : Choose keywords that are relevant and descriptive of the focus of the study, and include them in the title. Keywords can help to make the study more discoverable to potential readers who are searching for information on a related topic.
Avoid technical jargon : Avoid using technical terms or jargon that may be unfamiliar to a general audience, as this can make the title less accessible and less appealing to potential readers.
Consider the audience : Consider the audience for the study when crafting the titles for a case study, and choose words and phrases that will be easily understood by this group.
Be specific : Be specific in the title, rather than vague or general. For example, instead of a title such as "The Impact of Stress on Health," a more specific and descriptive title might be "The Effects of Chronic Stress on Cardiovascular Health in Middle-Aged Women."
Be creative : While the title should be descriptive and to the point, it can also be creative and memorable. A catchy, memorable title can help to grab the attention of potential readers and entice them to learn more.

These are just a few examples of unique research titles, but the possibilities are endless. When crafting a title, it is important to keep in mind the focus of the study, the audience, and the overall goal of the research. Our experts can help you in coming up with great case study project titles . With a clear, concise, and descriptive title, a case study can be a valuable tool for exploring complex issues and phenomena, and for providing valuable insights and lessons for others.

10 Outstanding Case Study Research Title Examples:

It's important to have a compelling, clear, and engaging title for your case study research. The title should succinctly reflect the essence of your work and spark interest in potential readers. When formulating the title for a research project, there are several important considerations. The title plays a crucial role in setting the first impression, indicating the topic, and engaging potential readers. The title should convey the main topic or the central phenomenon being studied. It should be easily understandable without the need for further explanation.

"Breaking the Cycle: A Case Study of a School-Based Intervention for At-Risk Youth"
"From Burnout to Thriving: A Case Study of Resilience in a High-Stress Work Environment"
"The Power of Purpose: A Case Study of an Entrepreneur's Journey to Finding Meaning and Success"
"Surviving the Storm: A Case Study of Disaster Resilience in a Coastal Community"
"Innovating for Impact: A Case Study of a Social Enterprise's Journey to Scale"
"Navigating Through Economic Downturn: A Case Study of Tesla, Inc."
"Innovative Approaches to Mental Health: A Case Study of Mindfulness-Based Cognitive Therapy"
"Redefining Learning in the Digital Age: A Case Study of ABC Virtual High School"
"Resilience Against Rising Sea Levels: A Case Study of the Maldives"

"The Socio-Economic Impact of Refugee Integration: A Case Study of Germany Post-2015 Migration"

Best Way to Choose an Excellent Case Study Title for Research

Select a title that’s interesting to the researcher : The research process is a fundamental part of writing a case study. Therefore, creating an interesting topic makes it easy and fun to research.
Narrow the title to something manageable & workable : Should a topic be too narrow, the information may be bulk thus making one lose focus. By reading the background, it will be easy to select and limit the topic’s scope.
Evaluate relevant title selection guidelines in the case study : Reviewing the necessary guidelines for the selection of the topic is necessary, not to do it wrong. At this point, seeking the guidance of the professor is a welcome suggestion.
Consider looking into the required writing & lecture notes : To refresh one's knowledge on the subject, it’s crucial to check prior notes and texts. This helps in ensuring that a title is chosen within the context.
Take time to brainstorm with friends regarding research ideas : By talking about research topic ideas with colleagues, one can focus on issues that they didn’t realize on their own. This makes the case study title better and richer in quality.

Relevantly, students who are given the task of writing case study dissertations or projects must devise the best way to handle the task. Firstly, it’s important to properly analyze the situation, to form the basis of research. This is the most difficult aspect of writing a case study, seeing that one must select a topic at this stage. Having the best basis of research will depend on the topic, therefore looking for the most outstanding research title samples shouldn’t be an afterthought. Taking reliable help with creating a topic is a perfect decision for preparing a great case study dissertation. Keep in mind that a research topic must be highly specialized and have a fresh title that will offer new ideas.

Ideally, students must understand that realizing great research topic ideas is highly essential; to preparing the most professional projects that depict proper comprehension of the subject. Regardless of their existing skills, courses, or academic goals, scholars must know how to generate relevant research titles and topics. Students need to realize the best topics, which at times demand the intervention of skilled experts. Given that writing a case study demands the exploration of various research methodologies, selecting a topic properly will help avoid using scattered ideas. A good case study must depict a student’s understanding of the subject, which must be developed upon a well-deliberated topic. Also looking into the list above for some of the recent case study titles & research ideas, realizing a great title will be easy, fast, and effective.

Case Study Title Sample Ideas & Suggestions: 2024 & Beyond

1. case study research titles in business and management:.

The Impact of COVID-19 on Small Businesses: A Case Study of [Specific Business]
The Role of Leadership in Managing Organizational Change: A Case Study
The Influence of Corporate Social Responsibility on Brand Image

2. Trendy Case Study Title Examples in Health Sciences and Medicine:

The Impact of Telemedicine on Healthcare Delivery During the COVID-19 Pandemic
Management and Treatment of Diabetes in Low-Income Communities: A Case Study
Mental Health Challenges Among University Students: An Introspective Case Study

3. Interesting Sample Research Titles On Education Case Study:

The Impact of Remote Learning on Student Engagement and Performance
The Role of EdTech in Inclusive Education: A Case Study of [specific school]
An Analysis of Effective Teaching Strategies for Autistic Students

4. Research Titles for Case Studies on Environmental Sciences:

An Analysis of Climate Change Impacts on Small-scale Agriculture; this is an interesting case study title sample good for a master's student.
The Effect of Urbanization on Biodiversity: A Case Study of Some Preferred City
Sustainable Practices in Waste Management: A Case Study

5. Examples of Titles On Social Sciences Case Study:

The Influence of Social Media on Body Image Among Teenagers
An Examination of the Causes and Effects of Migration in some specific region of your choice
The Impact of Gender Inequality in the Workplace: A Case Study

6. Case Study Title Examples on Information Technology:

The Role of Artificial Intelligence in Healthcare: A Case Study
The Impact of Cybersecurity Breaches on Large Corporations
An Examination of the Adoption and Usage of Cryptocurrencies: A Case Study

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Qualitative Research Topics & Ideas For Students

The Best Qualitative Research Topics For Students

Do you have difficulty finding a qualitative research title for your project? If you are, you need not worry because you are not alone. However, there are many unique qualitative titles you can explore for your research. You just need a few qualitative research title examples to get you started. Qualitative research is focused on data obtained through a researcher’s first-hand observations, natural setting recording, artifacts, case studies, documents, questionnaires, and interviews. The findings in qualitative research are usually non-numerical. Also, it is common in humanities and social sciences. This post provides over 100 qualitative research topics you can consider.

The Best Qualitative Research Topics That Impress the Teacher

Exceptional Qualitative Research Topics In Social Science

Qualitative research title examples for students, fantastic examples of qualitative research titles, good topics to start for qualitative research, qualitative research topics in education, quick examples of qualitative research topics, qualitative research topics in the philippines, qualitative researches topics about humanity & social science, great choices of qualitative research title examples, qualitative research topics for students to think about, our examples of the best qualitative research topics that impress the teacher.

An excellent research topic will help you earn a good grade. Consider any example of a qualitative research title from the following options:

The impacts of social media on physical social engagement in society
The benefits of treating mental disorders with medication
The effects of Gender-Based Violence on women’s social lives in rural areas
The decline of academic pursuit in third-world countries
Sexual workers: the stigma they experience
How has the promotion of feminist values influenced workplaces?
Free education: its impact in third-world countries
What is the correlation between education and success?
Ableism: its effects on disabled people in society
Food insecurity in third-world nations

The topic of your research paper can influence how easily you can conduct your study and draw conclusions.

Here are fantastic examples of qualitative research titles:

Female harm: how it is influenced by culture
The socioeconomic impacts of free education
The link between food insecurity and poor performance in schools
Alcoholism among college students: a critical study
How to mitigate child labor in our society
The root causes of child labor in Latin America
The stigma of living with transmissive medical conditions
The root cause of the stigma of people living with disabilities
How to identify depression in small children
Signs of autism in kids below two years old

Choosing a qualitative research topic is not a task you should take lightly because it can influence your performance. Here are some noteworthy qualitative research titles examples:

Basic patient care policies in developing nations
The impacts of alcoholism on education
Adult learning: what does it entail?
Homeschooling: Is it the latest trend after the pandemic?
Does computer literacy influence the quality of education kids enjoy?
How to effectively teach students with learning disabilities
The relationship between poor education systems and crime rates in third-world countries
Student bullying: the psychological impacts
Should high school students go through university preparedness programs?
research writing in high schools: its significance

Are you looking for qualitative research topic examples to start your study? Below are some creative examples to consider:

Remote tests: are they as effective as in-class tests?
The value of social activities in academic institutions
Why should healthcare be free in all countries?
The implications of racist laws on society
The reception of COVID-19 vaccines and treatments
What is the difference between foreign policies in first-world and third-world nations?
Racism and Colorism: what is the difference?
Dissecting the causes of low voter turnouts in the 21 st century
The challenges of social media on kid’s brain development
The inclusion of black women in American politics and its impacts

When competing with several brilliant minds, a good research topic can do you greatly. The following qualitative research examples titles are a great place to start:

Should school uniforms be discarded for high schoolers?
The need for equal representation in global politics
The implications of police brutality on politics
The role of parental care in foster kids
The distinction between Islamic values and Christian values
The correlation between political instability and migration
Sex trafficking and violence against women: what is the link?
How can global governments eradicate homelessness?
Fraternities and sororities: are they still relevant?
The role of literature in promoting societal changes

Qualitative research is popular in the education field and other social sciences. Choose a qualitative research title example on the subject of education from the following list:

Effectively introducing foreign languages in the high school curriculum
How can teachers help students with disabilities improve their learning?
The link between social activities and comprehension among students
Research writing in high schools: is it necessary?
How has virtual learning influenced teacher-student relationships?
The implications of allowing smartphones in classes
Should all schools introduce sign language lessons in their curriculum?
Student loans: their impacts on black students
The impacts of race on college acceptance rates
Poverty and education: what is the link?
Ethnic and socioeconomic causes of poor school attendance in developing worlds
Various teaching methods and their efficiency
Efficient teaching methods for children below two years
Why do students perform better in humanities than in sciences?
The difference between college acceptance and completion in most nations
Remote learning in developing countries
What are the best ways of approaching bullying in schools?
How do teachers promote inequality among students?
Does social class influence academic performance negatively or positively?
How do teachers shape their students’ personalities?

Coming up with a qualitative research title can be hard because of the numerous subject areas and the issue of uniqueness. Therefore, we have prepared the following qualitative title examples for you:

How to promote oral learning in classrooms
Political instability in developing countries: its economic impacts
The impacts of weather on social activities
Boredom and poor-decision making: the connection
Exploring the connection between attachment types and love languages
Socioeconomic impacts of instability on a country
How does social media impact the perception of reality
Reality TV shows: are they a true reflection of reality?
How culture applies to different age groups
Is social media influencing the loss of cultural values?

You can base your research topic on a specific region or nation, like the Philippines. A sample qualitative research title can get you started. You can pick a sample qualitative research title from the ideas below:

Why are so many Philippines residents migrating to America?
The impact of politics on migration in the Philippines
How has violence led to food insecurity in rural areas in the Philippines?
The Philippine education system: an overview
How cultural norms influence social activities in the Philippines
Gender roles in the Philippines society
How popular Filipino cultures have served as agents of social change in the nation
The link between male dominance and GBV in the Philippines
Barriers to clean hygiene in health centers in the Philippines
The spread of COVID in rural areas in the Philippines

Most top performers in research subjects attribute their success to choosing the best title for qualitative research. Here are some qualitative research topics about humanities and social science to promote good performance:

The impact of poor market rivalry on supply and demand
The role of parents in shaping kids’ morals
Is social media the root cause of poor societal morals?
How does alcohol impact a person’s normal behavior?
How often should adults engage in sporting activities?
Children’s eating habits and their influences
Low socioeconomic backgrounds and their impacts on self-esteem
The effect of the COVID-19 pandemic on the world’s views on viral diseases
How can school-going kids manage depression
Causes of mental challenges among school-going kids

Finding a good topic for qualitative research is a critical task that requires a lot of thought and research. However, we have simplified the process with the following qualitative topic ideas:

Pop music and erratic youth behavior: is there a link?
How do public figures influence cultures?
Ideas for improving healthcare in developing nations
Possible solutions for alleviating the food crisis in developing nations
New ways of mitigating viral diseases
Social media trends among the elderly
Quarantine as a mitigation approach for infectious diseases
Promoting social justice in patriarchal societies
Worrying trends among the young population
Emerging marketing trends in 2023

Qualitative research for college and high school students helps improve reading, writing, and intellectual skills. Here are some qualitative research examples and topic ideas for students :

How to detect and prevent natural disasters beforehand
Can the whole world have the same education system?
What is the most effective therapy for patients recuperating from brain surgery?
Possible solutions for promoting ethical practices in telehealth
Can addicts overcome addiction without therapy?
The latest technology trends and their impacts?
How can global governments promote mental health awareness?
Have smartphones caused reduced attention spans among users?
Sexual violence in rural areas
The introduction of Islam in African nations

We Are Here for You

Qualitative research is an investigative analysis of intangible or inexact data, mostly non-numerical. The title of qualitative research you choose will guide your entire research process and influence its conclusions. Do you need a paper or an example of a research title qualitative topic? Our expert team is ready to write it for you.

28 Case Study Examples Every Marketer Should See

Published: March 08, 2023

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

In this post, we’ll go over the definition of a case study and the best examples to inspire you.

What is a case study?

A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer. This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project's results.

There are myriad ways to use case studies in your marketing strategy . From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer. Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

Fill out the form below to access the free case study templates.

Free Case Study Templates

Showcase your company's success using these three free case study templates.

Data-Driven Case Study Template
Product-Specific Case Study Template
General Case Study Template

You're all set!

Click this link to access this resource at any time.

There’s no better way to generate more leads than by writing case studies . But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form.

Marketing Case Study Examples

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company offers in a way that is both meaningful and useful to your audience. So, take a look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data. In other words, you don’t get just nice statements, like "This company helped us a lot." You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

1. " How Handled Scaled from Zero to 121 Locations with the Help of HubSpot ," by HubSpot

Case study examples: Handled and HubSpot

What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot cornerstone, which is to always solve for the customer first. The copy leads with a brief description of why the CEO of Handled founded the company and why he thought Handled could benefit from adopting a CRM. The case study also opens up with one key data point about Handled’s success using HubSpot, namely that it grew to 121 locations.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the other text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

Key Learnings from the HubSpot Case Study Example

Give the case study a personal touch by focusing on the CEO rather than the company itself.
Use multimedia to engage website visitors as they read the case study.

2. " The Whole Package ," by IDEO

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, they’re greeted with a big, bold photo and the title of the case study — which just so happens to summarize how IDEO helped its client. It summarizes the case study in three snippets: The challenge, the impact, and the outcome.

Immediately, IDEO communicates its impact — the company partnered with H&M to remove plastic from its packaging — but it doesn't stop there. As the user scrolls down, the challenge, impact, and progress are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and intriguing visuals.

Key Learnings from the IDEO Case Study Example

Split up the takeaways of your case studies into bite-sized sections.
Always use visuals and images to enrich the case study experience, especially if it’s a comprehensive case study.

3. " Rozum Robotics intensifies its PR game with Awario ," by Awario

In this case study, Awario greets the user with a summary straight away — so if you’re feeling up to reading the entire case study, you can scan the snapshot and understand how the company serves its customers. The case study then includes jump links to several sections, such as "Company Profile," "Rozum Robotics' Pains," "Challenge," "Solution," and "Results and Improvements."

The sparse copy and prominent headings show that you don’t need a lot of elaborate information to show the value of your products and services. Like the other case study examples on this list, it includes visuals and quotes to demonstrate the effectiveness of the company’s efforts. The case study ends with a bulleted list that shows the results.

Key Learnings from the Awario Robotics Case Study Example

Create a table of contents to make your case study easier to navigate.
Include a bulleted list of the results you achieved for your client.

4. " Chevrolet DTU ," by Carol H. Williams

Case study examples: Carol H. Williams and Chevrolet DTU

If you’ve worked with a company that’s well-known, use only the name in the title — like Carol H. Williams, one of the nation’s top advertising agencies, does here. The "DTU," stands for "Discover the Unexpected." It generates interest because you want to find out what the initials mean.

They keep your interest in this case study by using a mixture of headings, images, and videos to describe the challenges, objectives, and solutions of the project. The case study closes with a summary of the key achievements that Chevrolet’s DTU Journalism Fellows reached during the project.

Key Learnings from the Carol H. Williams Case Study Example

If you’ve worked with a big brand before, consider only using the name in the title — just enough to pique interest.
Use a mixture of headings and subheadings to guide users through the case study.

5. " How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year ," by Fractl

Fractl uses both text and graphic design in their Porch.com case study to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.

Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications have mentioned Porch.com during Fractl’s campaign, they incorporated the media outlets’ icons for further visual diversity.

Key Learnings from the Fractl Case Study Example

Let pictures speak for you by incorporating graphs, logos, and icons all throughout the case study.
Start the case study by right away stating the key results, like Fractl does, instead of putting the results all the way at the bottom.

6. " The Met ," by Fantasy

What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it with a series of simple showcases— which is exactly what Fantasy does on their case study page for the Metropolitan Museum of Art. They keep the page simple and clean, inviting you to review their redesign of the Met’s website feature-by-feature.

Each section is simple, showing a single piece of the new website's interface so that users aren’t overwhelmed with information and can focus on what matters most.

If you're more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA.

Key Learnings from the Fantasy Case Study Example

You don’t have to write a ton of text to create a great case study. Focus on the solution you delivered itself.
Include a CTA at the bottom inviting visitors to contact you.

7. " Rovio: How Rovio Grew Into a Gaming Superpower ," by App Annie

If your client had a lot of positive things to say about you, take a note from App Annie’s Rovio case study and open up with a quote from your client. The case study also closes with a quote, so that the case study doesn’t seem like a promotion written by your marketing team but a story that’s taken straight from your client’s mouth. It includes a photo of a Rovio employee, too.

Another thing this example does well? It immediately includes a link to the product that Rovio used (namely, App Annie Intelligence) at the top of the case study. The case study closes with a call-to-action button prompting users to book a demo.

Key Learnings from the App Annie Case Study Example

Feature quotes from your client at the beginning and end of the case study.
Include a mention of the product right at the beginning and prompt users to learn more about the product.

8. " Embracing first-party data: 3 success stories from HubSpot ," by Think with Google

Case study examples: Think with Google and HubSpot

Google takes a different approach to text-focused case studies by choosing three different companies to highlight.

The case study is clean and easily scannable. It has sections for each company, with quotes and headers that clarify the way these three distinct stories connect. The simple format also uses colors and text that align with the Google brand.

Another differentiator is the focus on data. This case study is less than a thousand words, but it's packed with useful data points. Data-driven insights quickly and clearly show how the value of leveraging first-party data while prioritizing consumer privacy.

Case studies example: Data focus, Think with Google

Key Learnings from the Think with Google Case Study Example

A case study doesn’t need to be long or complex to be powerful.
Clear data points are a quick and effective way to prove value.

9. " In-Depth Performance Marketing Case Study ," by Switch

Switch is an international marketing agency based in Malta that knocks it out of the park with this case study. Its biggest challenge is effectively communicating what it did for its client without ever revealing the client’s name. It also effectively keeps non-marketers in the loop by including a glossary of terms on page 4.

The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. It also includes a different page for each strategy. For instance, if you’d only be interested in hiring Switch for optimizing your Facebook ads, you can skip to page 10 to see how they did it.

The PDF is fourteen pages long but features big fonts and plenty of white space, so viewers can easily skim it in only a few minutes.

Key Learnings from the Switch Case Study Example

If you want to go into specialized information, include a glossary of terms so that non-specialists can easily understand.
Close with a CTA page in your case study PDF and include contact information for prospective clients.

10. " Gila River ," by OH Partners

Let pictures speak for you, like OH Partners did in this case study. While you’ll quickly come across a heading and some text when you land on this case study page, you’ll get the bulk of the case study through examples of actual work OH Partners did for its client. You will see OH Partners’ work in a billboard, magazine, and video. This communicates to website visitors that if they work with OH Partners, their business will be visible everywhere.

And like the other case studies here, it closes with a summary of what the firm achieved for its client in an eye-catching way.

Key Learnings from the OH Partners Case Study Example

Let the visuals speak by including examples of the actual work you did for your client — which is especially useful for branding and marketing agencies.
Always close out with your achievements and how they impacted your client.

11. " Facing a Hater ," by Digitas

Digitas' case study page for Sprite’s #ILOVEYOUHATER campaign keeps it brief while communicating the key facts of Digitas’ work for the popular soda brand. The page opens with an impactful image of a hundred people facing a single man. It turns out, that man is the biggest "bully" in Argentina, and the people facing him are those whom he’s bullied before.

Scrolling down, it's obvious that Digitas kept Sprite at the forefront of their strategy, but more than that, they used real people as their focal point. They leveraged the Twitter API to pull data from Tweets that people had actually tweeted to find the identity of the biggest "hater" in the country. That turned out to be @AguanteElCofler, a Twitter user who has since been suspended.

Key Learnings from the Digitas Case Study Example

If a video was part of your work for your client, be sure to include the most impactful screenshot as the heading.
Don’t be afraid to provide details on how you helped your client achieve their goals, including the tools you leveraged.

12. " Better Experiences for All ," by HermanMiller

HermanMiller sells sleek, utilitarian furniture with no frills and extreme functionality, and that ethos extends to its case study page for a hospital in Dubai.

What first attracted me to this case study was the beautiful video at the top and the clean user experience. User experience matters a lot in a case study. It determines whether users will keep reading or leave. Another notable aspect of this case study is that the video includes closed-captioning for greater accessibility, and users have the option of expanding the CC and searching through the text.

HermanMiller’s case study also offers an impressive amount of information packed in just a few short paragraphs for those wanting to understand the nuances of their strategy. It closes out with a quote from their client and, most importantly, the list of furniture products that the hospital purchased from the brand.

Key Learnings from the HermanMiller Case Study Example

Close out with a list of products that users can buy after reading the case study.
Include accessibility features such as closed captioning and night mode to make your case study more user-friendly.

13. " Capital One on AWS ," by Amazon

Do you work continuously with your clients? Consider structuring your case study page like Amazon did in this stellar case study example. Instead of just featuring one article about Capital One and how it benefited from using AWS, Amazon features a series of articles that you can then access if you’re interested in reading more. It goes all the way back to 2016, all with different stories that feature Capital One’s achievements using AWS.

This may look unattainable for a small firm, but you don’t have to go to extreme measures and do it for every single one of your clients. You could choose the one you most wish to focus on and establish a contact both on your side and your client’s for coming up with the content. Check in every year and write a new piece. These don’t have to be long, either — five hundred to eight hundred words will do.

Key Learnings from the Amazon AWS Case Study Example

Write a new article each year featuring one of your clients, then include links to those articles in one big case study page.
Consider including external articles as well that emphasize your client’s success in their industry.

14. " HackReactor teaches the world to code #withAsana ," by Asana

Case study examples: Asana and HackReactor

While Asana's case study design looks text-heavy, there's a good reason. It reads like a creative story, told entirely from the customer's perspective.

For instance, Asana knows you won't trust its word alone on why this product is useful. So, they let Tony Phillips, HackReactor CEO, tell you instead: "We take in a lot of information. Our brains are awful at storage but very good at thinking; you really start to want some third party to store your information so you can do something with it."

Asana features frequent quotes from Phillips to break up the wall of text and humanize the case study. It reads like an in-depth interview and captivates the reader through creative storytelling. Even more, Asana includes in-depth detail about how HackReactor uses Asana. This includes how they build templates and workflows:

"There's a huge differentiator between Asana and other tools, and that’s the very easy API access. Even if Asana isn’t the perfect fit for a workflow, someone like me— a relatively mediocre software engineer—can add functionality via the API to build a custom solution that helps a team get more done."

Key Learnings from the Asana Example

Include quotes from your client throughout the case study.
Provide extensive detail on how your client worked with you or used your product.

15. " Rips Sewed, Brand Love Reaped ," by Amp Agency

Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerrilla marketing efforts and a coast-to-coast road trip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. I liked Amp Agency's storytelling approach best. It captures viewers' attention from start to finish simply because it's an intriguing and unique approach to marketing.

Key Learnings from the Amp Agency Example

Open up with a summary that communicates who your client is and why they reached out to you.
Like in the other case study examples, you’ll want to close out with a quantitative list of your achievements.

16. " NetApp ," by Evisort

Evisort opens up its NetApp case study with an at-a-glance overview of the client. It’s imperative to always focus on the client in your case study — not on your amazing product and equally amazing team. By opening up with a snapshot of the client’s company, Evisort places the focus on the client.

This case study example checks all the boxes for a great case study that’s informative, thorough, and compelling. It includes quotes from the client and details about the challenges NetApp faced during the COVID pandemic. It closes out with a quote from the client and with a link to download the case study in PDF format, which is incredibly important if you want your case study to be accessible in a wider variety of formats.

Key Learnings from the Evisort Example

Place the focus immediately on your client by including a snapshot of their company.
Mention challenging eras, such as a pandemic or recession, to show how your company can help your client succeed even during difficult times.

17. " Copernicus Land Monitoring – CLC+ Core ," by Cloudflight

Including highly specialized information in your case study is an effective way to show prospects that you’re not just trying to get their business. You’re deep within their industry, too, and willing to learn everything you need to learn to create a solution that works specifically for them.

Cloudflight does a splendid job at that in its Copernicus Land Monitoring case study. While the information may be difficult to read at first glance, it will capture the interest of prospects who are in the environmental industry. It thus shows Cloudflight’s value as a partner much more effectively than a general case study would.

The page is comprehensive and ends with a compelling call-to-action — "Looking for a solution that automates, and enhances your Big Data system? Are you struggling with large datasets and accessibility? We would be happy to advise and support you!" The clean, whitespace-heavy page is an effective example of using a case study to capture future leads.

Key Learnings from the Cloudflight Case Study Example

Don’t be afraid to get technical in your explanation of what you did for your client.
Include a snapshot of the sales representative prospects should contact, especially if you have different sales reps for different industries, like Cloudflight does.

18. " Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting ," by Textel

If you’re targeting large enterprises with a long purchasing cycle, you’ll want to include a wealth of information in an easily transferable format. That’s what Textel does here in its PDF case study for Valvoline. It greets the user with an eye-catching headline that shows the value of using Textel. Valvoline saw a significant return on investment from using the platform.

Another smart decision in this case study is highlighting the client’s quote by putting it in green font and doing the same thing for the client’s results because it helps the reader quickly connect the two pieces of information. If you’re in a hurry, you can also take a look at the "At a Glance" column to get the key facts of the case study, starting with information about Valvoline.

Key Learnings from the Textel Case Study Example

Include your client’s ROI right in the title of the case study.
Add an "At a Glance" column to your case study PDF to make it easy to get insights without needing to read all the text.

19. " Hunt Club and Happeo — a tech-enabled love story ," by Happeo

In this blog-post-like case study, Happeo opens with a quote from the client, then dives into a compelling heading: "Technology at the forefront of Hunt Club's strategy." Say you’re investigating Happeo as a solution and consider your firm to be technology-driven. This approach would spark your curiosity about why the client chose to work with Happeo. It also effectively communicates the software’s value proposition without sounding like it’s coming from an in-house marketing team.

Every paragraph is a quote written from the customer’s perspective. Later down the page, the case study also dives into "the features that changed the game for Hunt Club," giving Happeo a chance to highlight some of the platform’s most salient features.

Key Learnings from the Happeo Case Study Example

Consider writing the entirety of the case study from the perspective of the customer.
Include a list of the features that convinced your client to go with you.

20. " Red Sox Season Campaign ," by CTP Boston

What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text. A video automatically begins playing when you visit the page, and as you scroll, you'll see more embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge.

At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically pleasing. It invites viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team.

Key Learnings from the CTP Case Study Example

Include a video in the heading of the case study.
Close with a call-to-action that makes leads want to turn into prospects.

21. " Acoustic ," by Genuine

Sometimes, simple is key. Genuine's case study for Acoustic is straightforward and minimal, with just a few short paragraphs, including "Reimagining the B2B website experience," "Speaking to marketers 1:1," and "Inventing Together." After the core of the case study, we then see a quote from Acoustic’s CMO and the results Genuine achieved for the company.

The simplicity of the page allows the reader to focus on both the visual aspects and the copy. The page displays Genuine's brand personality while offering the viewer all the necessary information they need.

You don’t need to write a lot to create a great case study. Keep it simple.
Always include quantifiable data to illustrate the results you achieved for your client.

22. " Using Apptio Targetprocess Automated Rules in Wargaming ," by Apptio

Apptio’s case study for Wargaming summarizes three key pieces of information right at the beginning: The goals, the obstacles, and the results.

Readers then have the opportunity to continue reading — or they can walk away right then with the information they need. This case study also excels in keeping the human interest factor by formatting the information like an interview.

The piece is well-organized and uses compelling headers to keep the reader engaged. Despite its length, Apptio's case study is appealing enough to keep the viewer's attention. Every Apptio case study ends with a "recommendation for other companies" section, where the client can give advice for other companies that are looking for a similar solution but aren’t sure how to get started.

Key Learnings from the Apptio Case Study Example

Put your client in an advisory role by giving them the opportunity to give recommendations to other companies that are reading the case study.
Include the takeaways from the case study right at the beginning so prospects quickly get what they need.

23. " Airbnb + Zendesk: building a powerful solution together ," by Zendesk

Zendesk's Airbnb case study reads like a blog post, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend."

The piece focuses on telling a good story and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.

Key Learnings from the Zendesk Case Study Example

Include images of your client’s offerings — not necessarily of the service or product you provided. Notice how Zendesk doesn’t include screenshots of its product.
Include a call-to-action right at the beginning of the case study. Zendesk gives you two options: to find a solution or start a trial.

24. " Biobot Customer Success Story: Rollins College, Winter Park, Florida ," by Biobot

Like some of the other top examples in this list, Biobot opens its case study with a quote from its client, which captures the value proposition of working with Biobot. It mentions the COVID pandemic and goes into detail about the challenges the client faced during this time.

This case study is structured more like a news article than a traditional case study. This format can work in more formal industries where decision-makers need to see in-depth information about the case. Be sure to test different methods and measure engagement .

Key Learnings from the Biobot Case Study Example

Mention environmental, public health, or economic emergencies and how you helped your client get past such difficult times.
Feel free to write the case study like a normal blog post, but be sure to test different methods to find the one that best works for you.

25. " Discovering Cost Savings With Efficient Decision Making ," by Gartner

You don't always need a ton of text or a video to convey your message — sometimes, you just need a few paragraphs and bullet points. Gartner does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The case study closes with a shaded box that summarizes the impact that Gartner had on its client. It includes a quote and a call-to-action to "Learn More."

Key Learnings from the Gartner Case Study Example

Feel free to keep the case study short.
Include a call-to-action at the bottom that takes the reader to a page that most relates to them.

26. " Bringing an Operator to the Game ," by Redapt

This case study example by Redapt is another great demonstration of the power of summarizing your case study’s takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome." But its most notable feature is a section titled "Moment of clarity," which shows why this particular project was difficult or challenging.

The section is shaded in green, making it impossible to miss. Redapt does the same thing for each case study. In the same way, you should highlight the "turning point" for both you and your client when you were working toward a solution.

Key Learnings from the Redapt Case Study Example

Highlight the turning point for both you and your client during the solution-seeking process.
Use the same structure (including the same headings) for your case studies to make them easy to scan and read.

27. " Virtual Call Center Sees 300% Boost In Contact Rate ," by Convoso

Convoso’s PDF case study for Digital Market Media immediately mentions the results that the client achieved and takes advantage of white space. On the second page, the case study presents more influential results. It’s colorful and engaging and closes with a spread that prompts readers to request a demo.

Key Learnings from the Convoso Case Study Example

List the results of your work right at the beginning of the case study.
Use color to differentiate your case study from others. Convoso’s example is one of the most colorful ones on this list.

28. " Ensuring quality of service during a pandemic ," by Ericsson

Ericsson’s case study page for Orange Spain is an excellent example of using diverse written and visual media — such as videos, graphs, and quotes — to showcase the success a client experienced. Throughout the case study, Ericsson provides links to product and service pages users might find relevant as they’re reading the study.

For instance, under the heading "Preloaded with the power of automation," Ericsson mentions its Ericsson Operations Engine product, then links to that product page. It closes the case study with a link to another product page.

Key Learnings from the Ericsson Case Study Example

Link to product pages throughout the case study so that readers can learn more about the solution you offer.
Use multimedia to engage users as they read the case study.

Start creating your case study.

Now that you've got a great list of examples of case studies, think about a topic you'd like to write about that highlights your company or work you did with a customer.

A customer’s success story is the most persuasive marketing material you could ever create. With a strong portfolio of case studies, you can ensure prospects know why they should give you their business.

Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

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120 Case Study Topics For College Students
Although the majority of academic definitions of case study talk about some process or research work related to the development of a particular person, group of people, or events over a period of time, types of case studies also involve specific analysis to identify problems and find the outcomes. Therefore, the majority of case study topics already include some challenge or an assumption that ...
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Abstract. Data from over 250 academic sources was aggregated in the form of a database and used to inform future design of self-compacting concrete. This large-scale study allowed researchers to precisely describe the differences between self-compacting concrete and "traditional" vibrated concrete. Keywords.
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Revised on November 20, 2023. A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research. A case study research design usually involves qualitative methods, but quantitative methods are ...
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Step 4: Create a working research paper title. To create a working title, remove elements that make it a complete "sentence" but keep everything that is important to what the study is about. Delete all unnecessary and redundant words that are not central to the study or that researchers would most likely not use in a database search.
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The title should have the words "case study" in it. The title should range between 5-9 words in length. Your name and contact information. Your finished paper should be only 500 to 1,500 words in length.With this type of assignment, write effectively and avoid fluff.
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Step 1: Select a case to analyze. After you have developed your statement of the problem and research question, the first step in writing a case study is to select a case that is representative of the phenomenon being investigated or that provides an outlier. For example, if a researcher wants to explore the impact of COVID-19 on the ...
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The purpose of a paper in the social sciences designed around a case study is to thoroughly investigate a subject of analysis in order to reveal a new understanding about the research problem and, in so doing, contributing new knowledge to what is already known from previous studies. In applied social sciences disciplines [e.g., education, social work, public administration, etc.], case ...
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Below are some case study examples in research, suitable for students: Example of Case Study Suitable for Students. Title: Energy Efficiency Upgrade: A Case Study of GreenTech Office. Introduction: GreenTech Office embarked on an energy efficiency upgrade to reduce its environmental impact.
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The case studies featured on this website were written by a range of authors for the Leverhulme Trust-funded East India Company at Home project, which ran from September 2011 to August 2014.Family and local historians, academics, curators, heritage sector professionals, PhD students, undergraduate students and even a retired civil engineer all contributed to research, bringing different ...
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A Quick Guide to Case Study with Examples. Published by Alvin Nicolas at August 14th, 2021 , Revised On August 29, 2023. A case study is a documented history and detailed analysis of a situation concerning organisations, industries, and markets. Focuses on discovering new facts of the situation under observation.
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Rather than discussing case study in general, a targeted step-by-step plan with real-time research examples to conduct a case study is given. Introduction In recent years, a great increase in the number of students working on their final dissertation across business and management disciplines has been noticed ( Lee & Saunders, 2017 ).
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For example, the case study quotes the social media manager and project manager's insights regarding team-wide communication and access before explaining in greater detail. Takeaway: Highlight pain points your business solves for its client, and explore that influence in greater detail. 3. EndeavourX and Figma.
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10 Outstanding Case Study Research Title Examples: It's important to have a compelling, clear, and engaging title for your case study research. The title should succinctly reflect the essence of your work and spark interest in potential readers. When formulating the title for a research project, there are several important considerations.
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A case study is one of the most commonly used methodologies of social research. This article attempts to look into the various dimensions of a case study research strategy, the different epistemological strands which determine the particular case study type and approach adopted in the field, discusses the factors which can enhance the effectiveness of a case study research, and the debate ...
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Include a call-to-action at the bottom that takes the reader to a page that most relates to them. 26. " Bringing an Operator to the Game ," by Redapt. This case study example by Redapt is another great demonstration of the power of summarizing your case study's takeaways right at the start of the study.

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