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• Research Objectives | Definition & Examples

Research Objectives | Definition & Examples

Published on July 12, 2022 by Eoghan Ryan . Revised on November 20, 2023.

Research objectives describe what your research is trying to achieve and explain why you are pursuing it. They summarize the approach and purpose of your project and help to focus your research.

Your objectives should appear in the introduction of your research paper , at the end of your problem statement . They should:

• Establish the scope and depth of your project
• Contribute to your research design
• Indicate how your project will contribute to existing knowledge

Table of contents

What is a research objective, why are research objectives important, how to write research aims and objectives, smart research objectives, other interesting articles, frequently asked questions about research objectives.

Research objectives describe what your research project intends to accomplish. They should guide every step of the research process , including how you collect data , build your argument , and develop your conclusions .

Your research objectives may evolve slightly as your research progresses, but they should always line up with the research carried out and the actual content of your paper.

Research aims

A distinction is often made between research objectives and research aims.

A research aim typically refers to a broad statement indicating the general purpose of your research project. It should appear at the end of your problem statement, before your research objectives.

Your research objectives are more specific than your research aim and indicate the particular focus and approach of your project. Though you will only have one research aim, you will likely have several research objectives.

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Research objectives are important because they:

• Establish the scope and depth of your project: This helps you avoid unnecessary research. It also means that your research methods and conclusions can easily be evaluated .
• Contribute to your research design: When you know what your objectives are, you have a clearer idea of what methods are most appropriate for your research.
• Indicate how your project will contribute to extant research: They allow you to display your knowledge of up-to-date research, employ or build on current research methods, and attempt to contribute to recent debates.

Once you’ve established a research problem you want to address, you need to decide how you will address it. This is where your research aim and objectives come in.

Step 1: Decide on a general aim

Your research aim should reflect your research problem and should be relatively broad.

Step 2: Decide on specific objectives

Break down your aim into a limited number of steps that will help you resolve your research problem. What specific aspects of the problem do you want to examine or understand?

Step 3: Formulate your aims and objectives

Once you’ve established your research aim and objectives, you need to explain them clearly and concisely to the reader.

You’ll lay out your aims and objectives at the end of your problem statement, which appears in your introduction. Frame them as clear declarative statements, and use appropriate verbs to accurately characterize the work that you will carry out.

The acronym “SMART” is commonly used in relation to research objectives. It states that your objectives should be:

• Specific: Make sure your objectives aren’t overly vague. Your research needs to be clearly defined in order to get useful results.
• Measurable: Know how you’ll measure whether your objectives have been achieved.
• Achievable: Your objectives may be challenging, but they should be feasible. Make sure that relevant groundwork has been done on your topic or that relevant primary or secondary sources exist. Also ensure that you have access to relevant research facilities (labs, library resources , research databases , etc.).
• Relevant: Make sure that they directly address the research problem you want to work on and that they contribute to the current state of research in your field.
• Time-based: Set clear deadlines for objectives to ensure that the project stays on track.

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If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

Research objectives describe what you intend your research project to accomplish.

They summarize the approach and purpose of the project and help to focus your research.

Your objectives should appear in the introduction of your research paper , at the end of your problem statement .

Your research objectives indicate how you’ll try to address your research problem and should be specific:

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

Scope of research is determined at the beginning of your research process , prior to the data collection stage. Sometimes called “scope of study,” your scope delineates what will and will not be covered in your project. It helps you focus your work and your time, ensuring that you’ll be able to achieve your goals and outcomes.

Defining a scope can be very useful in any research project, from a research proposal to a thesis or dissertation . A scope is needed for all types of research: quantitative , qualitative , and mixed methods .

To define your scope of research, consider the following:

• Budget constraints or any specifics of grant funding
• Your proposed timeline and duration
• Specifics about your population of study, your proposed sample size , and the research methodology you’ll pursue
• Any inclusion and exclusion criteria
• Any anticipated control , extraneous , or confounding variables that could bias your research if not accounted for properly.

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Using SMART Goals to Make Scientific Progress

By Alex Szatmary

Thursday, July 14, 2016

My well-organized desk, where SMART goals get completed.

A timer is always running on my desk, as I try to complete my current task before it beeps. This makes me sound like an organized, competitive, methodical person—not so! My desk is covered with mugs, stacks of paper, and cables unneeded for years. Email sits unreplied-to for days.

As a theoretician in the lab of Dr. Ralph Nossal (NICHD), I use mathematical modeling to study how cells get to places in the body. Most of my time is focused on completing clearly written goals born from project plans. A system of timers, project plans, and goals keeps me on track to do what I need to do so that I can get back to the fun part of my job that I would happily do for free. 

Here is some background information on my research project: When a person experiences inflammation, the body directs white blood cells to the inflammation site. In a process called chemotaxis, white blood cells migrate along a gradient of signaling molecules. During a bacterial inflammation, molecules made by the bacteria spread from the inflammation site. When white blood cells sense bacterial molecules, they secrete their own molecule called leukotriene B4 (LTB 4 ). White blood cells can navigate based on signals received from bacterial molecules, as well as by responding to LTB 4 . My overarching goal as a member of Dr. Nossal’s team is to determine how LTB 4 helps white blood cells coordinate their motion, which may clarify the ways various moving cells communicate in other contexts, such as during development and cancer metastasis.

Upon entering the body, bacterial molecules (black circles) stimulate a nearby population of white blood cells (grey objects) to generate LTB 4 (red triangles); the LTB 4 reaches other white blood cells that are too far from the bacteria to sense them directly, enhancing the immune system’s response.

A typical research project requires me to:

• read scientific literature on cell migration and signaling
• write computer code to model cell motion and communication
• communicate with experimentalists to determine what measurements we need
• gather, plot, and analyze the data
• collaborate with colleagues to write a paper that will undergo peer review
• manage the paper through the peer-review process

One of my challenges is that I like writing code more than I like writing prose, and so I can spend a long time working with nothing publishable to show. Writing goals and scheduling my time helps me bridge that gap between purpose and results, to make the most productive use of my time as an IRP postdoc. I wanted to make sure that I limit my coding efforts to what will be relevant to the paper and make steady progress on writing the paper.

Writing and pursuing goals can waste valuable time if the goals are not good. What makes a goal ‘good’? When writing goals, I’ve learned to use the ‘SMART’ criteria to ensure that it’s posed in a way that will move our research efforts forward.

SMART goals are:

In the business world, George T. Dolan pioneered the idea of setting SMART goals back in 1981 (1) . Since then, multiple authors have adapted his concepts to setting objectives for project management and personal development (2) .

Examples of how I employ SMART goals in scientific research:

Goals should not be ambiguous. First, I write down my overall goal and describe precisely what I’m trying to achieve. What do I want to accomplish?

I avoid goals like “Make plots,” because that’s a big, complex goal. It’s better for me to focus by breaking goals down into smaller, targeted parts:

• “Make plots showing how LTB4 concentration varies over time.”
• “Arrange plots to compare cell motion with and without LTB4.”
• “Fix problems noted by colleagues in draft.”

I clarify my specific outcome before I start, which lets me focus on the “what” rather than the “why” of what I’m doing, while I’m doing it.

How do I know when a goal is complete? By evaluating my progress. Each goal I write has a series of objectives that help me make small steps toward achieving the overall goal. These objectives are precise, concrete, and measurable.

Questions I ask when writing my goals include:

• “How am I going to accomplish this goal?”
• “What will I do or learn in the process?”
• To figure out if a goal is measurable, I ask, “How will I know when this is done?”

A goal like “Read papers on chemotaxis” can never be completed— a quick search of PubMed for ‘chemotaxis’ pulls up 36,039 papers . On the other hand, “Read three review papers on chemotaxis” is something I can do this afternoon if I start now. In scientific writing, goals that include word counts can help, because they’re objective and precise, but I prefer goals like, “Write paragraph on results for cell recruitment in early inflammation.”

Measurable doesn’t have to mean completely objective; a goal only has to be clear enough for me to know when I’m making progress on it and when it’s time to stop and do something else.

Who is responsible for making the goal happen? Are expectations clear and agreed upon by all interested parties? On a team collecting and analyzing data, it’s important to identify not just who has which role, but what condition the data should be in when it’s passed from the collectors to the analysts.

Most of the goals I write are assigned to me, but I also record to-dos to remind me to check on things I have asked others to do:

• “Who said they would give me feedback on my paper, and by when? Do they have everything they need?”
• “Did that order for printer toner get made? If not, what needs to happen?”
• “Has my summer student completed a draft of his poster?”

Can I achieve this goal with my current skills and resources? If not, is it feasible to acquire the necessary skills and resources in the goal’s established time frame? Is the time frame appropriate to the complexity and amount of effort the goal requires?

Goals are made to be achieved:

• “Write subsection on modeling LTB 4 transport today” is doable.
• “Write methods section this week” could be realistic, but “Write results and discussion today” probably is not.

Writing unrealistic goals leaves me discouraged when I don’t meet them, so I write goals that I’m confident that I can accomplish. Having a realistic plan lets me tell my collaborators when they can count on having things finished.

I establish a timeline for completing each goal and assessing progress. Is the timeline relevant to my current deadlines, and does it reflect my long-term objectives?

Many goals have a deadline built in, sometimes recurring. For example, I have a poster session coming up at the NIH Research Festival , and I need to prepare weekly lessons for a class I’m teaching. Some projects don’t have a hard deadline, but if I feel like I need to rush to finish a paper before I send out a grant application, it might be too late already.

Similarly, making a career move takes lots of preparation. I’m in the middle of my search for a tenure-track position at a predominantly undergraduate institution. To figure out my career goal, I arranged informational interviews with people in my network. I took workshops on teaching and then taught a class twice through FAES . Then, I prepared a job package and improved it with feedback from friends and mentors. All that could not have been done in the last few months of a fellowship.

I regularly review my plans to clarify what I need to do now rather than next week, even for projects that seem open-ended. It’s fine to have big goals like “submit paper before November,” but I usually break large goals down into things that can be finished in 30 minutes to four hours of work. Tasks much shorter than half an hour can actually take more time to keep track of than to do, so I group related short tasks into a single goal. On the other hand, gauging progress on goals that take more than half a day can be difficult, unless broken down into smaller steps.

Below is an example of my goal tracking in practice, with some notes included on why one of my goals was not achievable as written:

I don’t plan projects and keep track of goals because this way of thinking comes easily to me; I have to track goals explicitly, because I don’t automatically know what needs doing. Benefits of using the SMART criteria when planning and assessing goals include:

• Making it easy for me to figure out what to do next
• Determining what doesn’t really need doing, or what doesn’t need doing right now
• Managing expectations with my mentor and co-workers
• Sensing when it’s time to take a break or work on a fun side project

Research feels slow sometimes. It can also feel intimidating to start writing a manuscript. One of the most satisfying things to me about tracking goals is that, when I feel like I’m not making progress fast enough, I can look at my records and see how much I’ve actually accomplished.

This spring, I used SMART goals to lay out what is needed to turn my modeling work into a paper. Specific, measurable, and assignable goals helped my collaborators understand what data I needed from them on how neutrophils secrete LTB 4 , which also helped them predict what data they would have to present at a conference. Realistic and time-bound goals clarified our options as we decided which hypotheses to test. Two months later, we have drafted a paper we are close to submitting for review.

Thank you to Jennifer Patterson-West for contributing significant efforts to this post.

1. Doran, G. T. (1981). "There's a S.M.A.R.T. Way to Write Management's Goals and Objectives", Management Review, Vol. 70, Issue 11, pp. 35-36. 2. Fuhrmann, C.N., Hobin, J.A., Clifford, P.S., and Lindstaedt, B. (2013) “Goal-Setting Strategies for Scientific and Career Success.” Science Careers. http://sciencecareers.sciencemag.org/career_magazine/previous_issues/articles/2013_12_03/caredit.a1300263

Additional Resources

• http://cds.sdce.edu/decision-making/SMART-Goal-Setting
• This webpage has some useful worksheets for setting S.M.A.R.T. goals and provides a more detailed description of the concept.
• http://professional.opcd.wfu.edu/files/2012/09/Smart-Goal-Setting.pdf

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SMART Goals and Objectives: Definition, Characteristics, and Examples

Setting SMART objectives and goals is an important step toward success in both personal and professional life. However, merely stating goals or purpose is insufficient; it must be SMART goal. SMART objectives and goals assist you in developing objectives that are clear, specified, measurable, achievable, relevant, and time-bound. 

In this article, we’ll define SMART objectives and goals, describe their qualities, and present examples to help you understand how to use them.

Content Index

What are SMART goals and objectives?

What does s.m.a.r.t. stand for, why should you clearly define smart goals and objectives, management by objectives (mbo).

• Principles in setting up SMART Goals and Objectives
• What is the Difference between Smart Goals and Objectives?
• Importance of SMART Goals and Objectives
• Advantages and disadvantage of SMART goals and objectives
• SMART Objectives and Goals Examples

SMART goals and objectives are a method for establishing Specific, Measurable, Achievable, Relevant, and Time-bound aims. The SMART framework defines goals and objectives clearly and practically, making them more actionable and increasing the likelihood of success. SMART is an acronym that stands for SMART goal and is used to help in goal setting. 

In this modern, technology-driven world, one of the most widely used words is “SMART.”

This word is utilized in many industries due to its efficiency and objectivity. The SMART technique is also a practical tool that can save relevant professionals in competitive industries like marketing, sales, advertising, market research, etc. 

Smartphones, smart TVs, and other everyday items have this word prefixed to their names. We now realize that term refers to something intelligent due to its operation and technological progress.

More than just Theory: 300+ Ready-Made Survey Templates to evaluate your SMART goal and objective.

Take a few minutes to clear your head; let us analyze the SMART method to achieve SMART objectives and goals. With constant practice, it will be easier to apply this method. However, for starters, let us understand what each alphabet in the word “SMART” mean.

M-MEASURABLE

A-achievable, t-time-based.

Do you know what the importance of clearly defining objectives and goals is?

• Time doesn’t pass in vain for anyone, more importantly, not for organizations or businesses. Every minute, every second, a new idea is conceptualized, and with these ideas growing, there is a growing competition out there.
• Every day there is a new organization or business ready to give tough competition to its counterparts and competitors.  In this competitive atmosphere, it is also essential to win customers and also understand customer satisfaction levels. Not only this, you have to constantly monitor to verify that every department in your business or organization is working efficiently, just like perfect machinery. 
• It may sound like a tedious process in which one question leads you to more questions , and then it seems like a never-ending story because only some know how to land their thoughts. Remember, putting down your goals and objectives on paper will help you put your thoughts and your imagination to work in reality.

To summarize it in a concise and very significant sentence: walking without objectives is like navigating without a compass. 

Imagine the immensity of the open sea and you in the middle of it, it is a moment in which you do not know what to do, nor do you know the resources you can count on and much less know which side of the ocean or sea will be better to go.

The best thing is to start making some kind of effort to move forward, right? You cannot stay there; however, it is difficult to know at that stage if everything you do will have optimal results and bring you closer to the right path. 

The most likely thing is that these efforts might exhaust you, and you do not know if everything you did will be worthwhile for something. On the contrary, if you know the goal you should reach, it will be easier to use your energy to achieve it once and for all.

People, groups, and systems need clear, structured, and well-defined objectives from the particular to the general. setting a goal is stated to gain a clear understanding of what needs to be delivered, and the person assessing may then judge the outcome based on defined smart criteria.

The same happens with the objectives of a company. We all have an end to this life, and we cannot get up every day thinking about facing when we are approaching the end because, in this way, there will come a time when we feel that we are not doing enough to sustain ourselves in this world.

Learn more: Demographic Segmentation .

SMART objectives are a primary way to collect feedback and communicate within the organization. SMART goal and objective is directly derived from management by objectives (M.B.O.). It was an effective way of completing tasks by prioritizing objectives.

Feedback is important because it showcases the room for improvement and is an insight into the company. Feedback includes periodic checks to measure current results vs. expected and current results vs. end objectives. The progress can be recorded by asking basic questions like:

• Is the plan being executed in the right manner?
• Are the efforts tangible that they are aiding the progress of the project?
• Are changes required to be made to the current plan?

The SMART objective helps break down these questions and goals even further, where the scope of every milestone is measured. The SMART objective help set goals and track progress to meet the end objective. 

A SMART goal helps in following through on goals and prevents getting distracted. Through these goals, different objective goals can be set up, namely:

Long term goals

Intermediate-term goals, short term goals, principles in setting up smart goals and objectives.

It is an essential task to write SMART goals and objectives and setting up them. The smart goal criteria or the principles of goal-setting theory are:

Task complexity

What is the difference between smart goals and smart objectives.

“SMART goals” and “SMART objectives” are frequently used interchangeably, although their meanings might vary depending on the context. However, in some circumstances, a difference can be made between the two. Let us analyze the distinction:

• Goals are broad, all-encompassing statements that describe the desired outcome or result. They are frequently long-term and give a general framework for your activities.
• These goals are clear, measurable, doable, important, and have deadlines. They use the SMART goal framework to ensure their goals are clear and improve their chances of success.
• Goals concentrate on the “what” you want to accomplish and provide a precise aim to work toward.

SMART Objective

• Objectives are more defined, short-term milestones that help to reach the overall aim. They are actionable steps that explain the actions and activities needed to achieve the intended result.
• SMART objectives are specific, measurable, achievable, relevant, and time-bound. They are intended to be more specific and to provide a clear roadmap for attaining the goal.
• SMART Objectives concentrate on the “how” and “when” of achieving a goal, breaking it into achievable steps.

Importance of SMART goals and objectives

SMART goals and objectives are highly important for individuals and organizations alike. Here are several reasons why they are crucial:

Clarifies end objective

Effective time management, reminds you of priorities, obliges to take action, advantages and disadvantages of smart goals and objectives.

SMART goals and objectives offer several advantages, but they also have some potential disadvantages. Let’s explore both sides:

Advantages of SMART goals and objectives

SMART goals and objectives have several advantages that make them effective. Some of the primary advantages are as follows:

They are not vague: Since SMART goals and objectives are extremely procedural, each milestone and feedback is planned and monitored in complete detail. It mitigates the factor of uncertainty.

Missed work is easy to track: Each person is given a specific responsibility; hence, when work is not completed, it is very easy to troubleshoot the gaps in delivery. It makes everyone extremely accountable, and any loss of work is easy to track.

Goals are divided into small achievable objectives: SMART goals have an end, but SMART objectives are further divided into bite-sized milestones. Hence, no matter the scale of the end goal, it is very easily achievable.

Disadvantages of SMART goals and objectives

SMART goals and objectives have several disadvantages that make them effective. Some of the primary disadvantages are as follows:

No importance to other tasks: All other work gets ignored due to the system’s rigidity. Also, there is lesser scope for innovation or trying to complete work differently because the work is milestone based.

Lots of pressure: There is immense pressure to complete work in a given time frame, making the environment extremely stressful and challenging.

Different interpretations by different people: The pressure to complete goals and objectives is open to interpretation by different people. The urgency or rigidity of the process is construed differently by different people.

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SMART objectives and goals examples

Here are a few examples to help you strategize and define your organization’s SMART objectives and Goals :

• Defining objectives requires time, patience, and the complete know-how of how an organization functions, but it needs clarity above anything else. For example, many organizations need to define clear objectives, which reflects in many ways. But with SMART objectives and methods, it is possible to define goals clearly.
• To clearly define objectives, one may need to sit down and ask questions, for example, “What is that I would like my organization or business to achieve? Why do I want to achieve these targets? Do I have the necessary resources to achieve these objectives?”, among many other questions that you need to ask yourself, let’s accept it feel like this is boring and absolutely unnecessary.  
• Take a step back and think, do you even know how many companies have suffered bankruptcy because they didn’t feel the need to define their objectives? You might even be tempted to think that the process is a complete waste of your time. Instead of wasting your valuable time speculating and penning down your thoughts, it is advisable to get down to do some real work and start with the action plan.
• While you may have decided to start functioning without a plan, there are hundreds of companies that take the target date to do it step by step and then achieve goals in a faster way, winning customers, reducing customer churn , taking away place, and even unseat everything you have already achieved. Taking action concretely and clearly understanding facts and figures will not take you anywhere. On the contrary, this will waste your time, effort, work, quality, and even your reputation in the market.
• To avoid all the tragedies previously reported, do you still think this is a waste of time? Do you still believe that it is better to postpone it? If your answer is NO, congratulations! The SMART method is easier than you imagined it to be.  

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Let us take an example to understand how SMART objectives and SMART goals help save time. Image an organization that works to remove plastic bags and similar waste from the entire city has objectives and goals defined as:

“Our goal is to make the entire city clean and free of any plastic and plastic waste.”

This goal is a little vague. However, if the objective and goal were rewritten as, “As an organization, we aim to clean the city and make it free from any plastic waste in the next two years with the help and support of our volunteers.”

The second time the goal and objective were rewritten, it had a particular timeline, the specific activity was mentioned, who would be helping the organization was clear, and what they wanted to achieve was certain.

In this manner, people who are associated with the organization know what their tasks are and what the time-bound in which they need to achieve them. This helps avoid any confusion, and activities go on smoothly without hesitation.

LEARN ABOUT: Behavioral Targeting

SMART objectives and Goals are an important part of a company’s growth. The Managers and Directors of Marketing, Sales, Human Resources, and many other areas must be fully involved in defining these goals.

For all, the growth of the company also implies personal growth. The only way to achieve this is by having order and structure clearly defining the objectives.

Do not waste more time doing actions that won’t yield the desired results. Start defining your SMART objectives and give your team enough reasons why they should get down to work as soon as possible. 

Giving them a good goal is part of the motivation everyone in the organization needs. Remember increasing team productivity is always favorable and does wonders for achieving the organization’s overall growth.

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Research Aims, Objectives & Questions

The “Golden Thread” Explained Simply (+ Examples)

By: David Phair (PhD) and Alexandra Shaeffer (PhD) | June 2022

The research aims , objectives and research questions (collectively called the “golden thread”) are arguably the most important thing you need to get right when you’re crafting a research proposal , dissertation or thesis . We receive questions almost every day about this “holy trinity” of research and there’s certainly a lot of confusion out there, so we’ve crafted this post to help you navigate your way through the fog.

Overview: The Golden Thread

• What is the golden thread
• What are research aims ( examples )
• What are research objectives ( examples )
• What are research questions ( examples )
• The importance of alignment in the golden thread

What is the “golden thread”?  

The golden thread simply refers to the collective research aims , research objectives , and research questions for any given project (i.e., a dissertation, thesis, or research paper ). These three elements are bundled together because it’s extremely important that they align with each other, and that the entire research project aligns with them.

Importantly, the golden thread needs to weave its way through the entirety of any research project , from start to end. In other words, it needs to be very clearly defined right at the beginning of the project (the topic ideation and proposal stage) and it needs to inform almost every decision throughout the rest of the project. For example, your research design and methodology will be heavily influenced by the golden thread (we’ll explain this in more detail later), as well as your literature review.

The research aims, objectives and research questions (the golden thread) define the focus and scope ( the delimitations ) of your research project. In other words, they help ringfence your dissertation or thesis to a relatively narrow domain, so that you can “go deep” and really dig into a specific problem or opportunity. They also help keep you on track , as they act as a litmus test for relevance. In other words, if you’re ever unsure whether to include something in your document, simply ask yourself the question, “does this contribute toward my research aims, objectives or questions?”. If it doesn’t, chances are you can drop it.

Alright, enough of the fluffy, conceptual stuff. Let’s get down to business and look at what exactly the research aims, objectives and questions are and outline a few examples to bring these concepts to life.

Research Aims: What are they?

Simply put, the research aim(s) is a statement that reflects the broad overarching goal (s) of the research project. Research aims are fairly high-level (low resolution) as they outline the general direction of the research and what it’s trying to achieve .

Research Aims: Examples  

True to the name, research aims usually start with the wording “this research aims to…”, “this research seeks to…”, and so on. For example:

“This research aims to explore employee experiences of digital transformation in retail HR.”   “This study sets out to assess the interaction between student support and self-care on well-being in engineering graduate students”  

As you can see, these research aims provide a high-level description of what the study is about and what it seeks to achieve. They’re not hyper-specific or action-oriented, but they’re clear about what the study’s focus is and what is being investigated.

Need a helping hand?

Research Objectives: What are they?

The research objectives take the research aims and make them more practical and actionable . In other words, the research objectives showcase the steps that the researcher will take to achieve the research aims.

The research objectives need to be far more specific (higher resolution) and actionable than the research aims. In fact, it’s always a good idea to craft your research objectives using the “SMART” criteria. In other words, they should be specific, measurable, achievable, relevant and time-bound”.

Research Objectives: Examples  

Let’s look at two examples of research objectives. We’ll stick with the topic and research aims we mentioned previously.  

For the digital transformation topic:

To observe the retail HR employees throughout the digital transformation. To assess employee perceptions of digital transformation in retail HR. To identify the barriers and facilitators of digital transformation in retail HR.

And for the student wellness topic:

To determine whether student self-care predicts the well-being score of engineering graduate students. To determine whether student support predicts the well-being score of engineering students. To assess the interaction between student self-care and student support when predicting well-being in engineering graduate students.

  As you can see, these research objectives clearly align with the previously mentioned research aims and effectively translate the low-resolution aims into (comparatively) higher-resolution objectives and action points . They give the research project a clear focus and present something that resembles a research-based “to-do” list.

Research Questions: What are they?

Finally, we arrive at the all-important research questions. The research questions are, as the name suggests, the key questions that your study will seek to answer . Simply put, they are the core purpose of your dissertation, thesis, or research project. You’ll present them at the beginning of your document (either in the introduction chapter or literature review chapter) and you’ll answer them at the end of your document (typically in the discussion and conclusion chapters).  

The research questions will be the driving force throughout the research process. For example, in the literature review chapter, you’ll assess the relevance of any given resource based on whether it helps you move towards answering your research questions. Similarly, your methodology and research design will be heavily influenced by the nature of your research questions. For instance, research questions that are exploratory in nature will usually make use of a qualitative approach, whereas questions that relate to measurement or relationship testing will make use of a quantitative approach.  

Let’s look at some examples of research questions to make this more tangible.

Research Questions: Examples  

Again, we’ll stick with the research aims and research objectives we mentioned previously.  

For the digital transformation topic (which would be qualitative in nature):

How do employees perceive digital transformation in retail HR? What are the barriers and facilitators of digital transformation in retail HR?  

And for the student wellness topic (which would be quantitative in nature):

Does student self-care predict the well-being scores of engineering graduate students? Does student support predict the well-being scores of engineering students? Do student self-care and student support interact when predicting well-being in engineering graduate students?  

You’ll probably notice that there’s quite a formulaic approach to this. In other words, the research questions are basically the research objectives “converted” into question format. While that is true most of the time, it’s not always the case. For example, the first research objective for the digital transformation topic was more or less a step on the path toward the other objectives, and as such, it didn’t warrant its own research question.  

So, don’t rush your research questions and sloppily reword your objectives as questions. Carefully think about what exactly you’re trying to achieve (i.e. your research aim) and the objectives you’ve set out, then craft a set of well-aligned research questions . Also, keep in mind that this can be a somewhat iterative process , where you go back and tweak research objectives and aims to ensure tight alignment throughout the golden thread.

The importance of strong alignment 

Alignment is the keyword here and we have to stress its importance . Simply put, you need to make sure that there is a very tight alignment between all three pieces of the golden thread. If your research aims and research questions don’t align, for example, your project will be pulling in different directions and will lack focus . This is a common problem students face and can cause many headaches (and tears), so be warned.

Take the time to carefully craft your research aims, objectives and research questions before you run off down the research path. Ideally, get your research supervisor/advisor to review and comment on your golden thread before you invest significant time into your project, and certainly before you start collecting data .  

Recap: The golden thread

In this post, we unpacked the golden thread of research, consisting of the research aims , research objectives and research questions . You can jump back to any section using the links below.

As always, feel free to leave a comment below – we always love to hear from you. Also, if you’re interested in 1-on-1 support, take a look at our private coaching service here.

Psst… there’s more (for free)

This post is part of our dissertation mini-course, which covers everything you need to get started with your dissertation, thesis or research project. 

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38 Comments

Thank you very much for your great effort put. As an Undergraduate taking Demographic Research & Methodology, I’ve been trying so hard to understand clearly what is a Research Question, Research Aim and the Objectives in a research and the relationship between them etc. But as for now I’m thankful that you’ve solved my problem.

Well appreciated. This has helped me greatly in doing my dissertation.

An so delighted with this wonderful information thank you a lot.

so impressive i have benefited a lot looking forward to learn more on research.

I am very happy to have carefully gone through this well researched article.

Infact,I used to be phobia about anything research, because of my poor understanding of the concepts.

Now,I get to know that my research question is the same as my research objective(s) rephrased in question format.

I please I would need a follow up on the subject,as I intends to join the team of researchers. Thanks once again.

Thanks so much. This was really helpful.

I know you pepole have tried to break things into more understandable and easy format. And God bless you. Keep it up

i found this document so useful towards my study in research methods. thanks so much.

This is my 2nd read topic in your course and I should commend the simplified explanations of each part. I’m beginning to understand and absorb the use of each part of a dissertation/thesis. I’ll keep on reading your free course and might be able to avail the training course! Kudos!

Thank you! Better put that my lecture and helped to easily understand the basics which I feel often get brushed over when beginning dissertation work.

This is quite helpful. I like how the Golden thread has been explained and the needed alignment.

This is quite helpful. I really appreciate!

The article made it simple for researcher students to differentiate between three concepts.

Very innovative and educational in approach to conducting research.

I am very impressed with all these terminology, as I am a fresh student for post graduate, I am highly guided and I promised to continue making consultation when the need arise. Thanks a lot.

A very helpful piece. thanks, I really appreciate it .

Very well explained, and it might be helpful to many people like me.

Wish i had found this (and other) resource(s) at the beginning of my PhD journey… not in my writing up year… 😩 Anyways… just a quick question as i’m having some issues ordering my “golden thread”…. does it matter in what order you mention them? i.e., is it always first aims, then objectives, and finally the questions? or can you first mention the research questions and then the aims and objectives?

Thank you for a very simple explanation that builds upon the concepts in a very logical manner. Just prior to this, I read the research hypothesis article, which was equally very good. This met my primary objective.

My secondary objective was to understand the difference between research questions and research hypothesis, and in which context to use which one. However, I am still not clear on this. Can you kindly please guide?

In research, a research question is a clear and specific inquiry that the researcher wants to answer, while a research hypothesis is a tentative statement or prediction about the relationship between variables or the expected outcome of the study. Research questions are broader and guide the overall study, while hypotheses are specific and testable statements used in quantitative research. Research questions identify the problem, while hypotheses provide a focus for testing in the study.

Exactly what I need in this research journey, I look forward to more of your coaching videos.

This helped a lot. Thanks so much for the effort put into explaining it.

What data source in writing dissertation/Thesis requires?

What is data source covers when writing dessertation/thesis

This is quite useful thanks

I’m excited and thankful. I got so much value which will help me progress in my thesis.

where are the locations of the reserch statement, research objective and research question in a reserach paper? Can you write an ouline that defines their places in the researh paper?

Very helpful and important tips on Aims, Objectives and Questions.

Thank you so much for making research aim, research objectives and research question so clear. This will be helpful to me as i continue with my thesis.

Thanks much for this content. I learned a lot. And I am inspired to learn more. I am still struggling with my preparation for dissertation outline/proposal. But I consistently follow contents and tutorials and the new FB of GRAD Coach. Hope to really become confident in writing my dissertation and successfully defend it.

As a researcher and lecturer, I find splitting research goals into research aims, objectives, and questions is unnecessarily bureaucratic and confusing for students. For most biomedical research projects, including ‘real research’, 1-3 research questions will suffice (numbers may differ by discipline).

Awesome! Very important resources and presented in an informative way to easily understand the golden thread. Indeed, thank you so much.

Well explained

The blog article on research aims, objectives, and questions by Grad Coach is a clear and insightful guide that aligns with my experiences in academic research. The article effectively breaks down the often complex concepts of research aims and objectives, providing a straightforward and accessible explanation. Drawing from my own research endeavors, I appreciate the practical tips offered, such as the need for specificity and clarity when formulating research questions. The article serves as a valuable resource for students and researchers, offering a concise roadmap for crafting well-defined research goals and objectives. Whether you’re a novice or an experienced researcher, this article provides practical insights that contribute to the foundational aspects of a successful research endeavor.

A great thanks for you. it is really amazing explanation. I grasp a lot and one step up to research knowledge.

I really found these tips helpful. Thank you very much Grad Coach.

I found this article helpful. Thanks for sharing this.

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How to Write Well-Defined Learning Objectives

Writing effective learning objectives is a necessary skill in academic medicine. Learning objectives are clearly written, specific statements of observable learner behavior or action that can be measured upon completion of an educational activity. They are the foundation for instructional alignment whereby the learning objectives, assessment tools, and instructional methods mutually support the desired learning outcome. This review article describes the essential components of a learning objective and provides practical tips on writing well-defined learning objectives.

Introduction

An anesthesiologist starts his grand rounds presentation on the topic of malignant hyperthermia (MH) with the following learning objectives:

• Understand the pathophysiology of MH.
• Review the clinical presentation of MH.
• Discuss the treatment of MH.
• Become familiar with caffeine-halothane contracture testing for MH.

This list informs the attendees about the topics covered during the presentation. However, do they know what is expected of them when they apply this content in their own clinical practice?

We have all seen learning “objectives” mentioned, such as the ones above, at the beginning of a presentation or workshop. But is what we see actually a learning objective ? Learning objectives are often confused with learning goals; the example above is such a case in point. Learning goals are related to—but different from—learning objectives. A learning goal is a broad statement of an expected learning outcome of a course or curriculum. Learning goals provide a vision for the future and often summarize the intention or topic area of several related learning objectives. Learning objectives are drawn from the learning goals. They are guiding statements for each learning encounter, and they connect intention with reality within the learning experience as well as to the assessment planned. In keeping with the Roman philosopher Lucius Seneca, who said, “If a man knows not to which port he sails, no wind is favorable,” this review article describes the essential components of learning objectives and provides practical tips on writing well-defined learning objectives.

Defining “Learning Objective”

A learning objective is a description of what the learner must be able to do upon completion of an educational activity. A well-written learning objective outlines the knowledge, skills and/or attitude the learners will gain from the educational activity and does so in a measurable way.

An effective learning objective should include the following 5 elements: who, will do, how much or how well, of what, by when. 1 The mnemonic SMART—Specific, Measurable, Attainable, Relevant, and Time-bound—can be used to describe the elements of a well-written learning objective. 2 One example of a SMART objective for an airway conference is: “Upon completion of the difficult airway workshop, participants should be able to formulate an accurate algorithm for the management of an obese adult patient with inadequate face mask ventilation, according to the American Society of Anesthesiologists difficult airway algorithm.”

Practical tips for writing learning objectives are summarized in Table 1 . Since the point of a learning objective is to describe the intended outcome for learning, begin the learning objective with: “Upon completion of this educational activity, learners should be able to . . . .” The next step is to identify the concepts the learners need to learn and how they will demonstrate their understanding. It is recommended that the instructor choose one action verb that is measurable and observable. Verbs such as understand , know , learn , appreciate , believe , be familiar with , comprehend , and so on, are not observable or measurable and should be avoided. Each learning objective must be separate; two actions (such as diagnosis and management ) or topics (such as bronchospasm and hypotension ) must not be combined. It is also important that the action verb identify the level and cognitive domain at which the learner is expected to perform. Bloom's Taxonomy connects the depth of learning with action verbs that may be used when writing learning objectives.

Practical tips for writing effective learning objectives.

Blooms' Taxonomy and Action Verbs

When writing learning objectives, educators leverage Bloom's Taxonomy 3 ( Table 2 ). Bloom's Taxonomy describes 6 levels of hierarchy in the cognitive domain: knowledge, comprehension, application, analysis, synthesis, and evaluation. This taxonomy was revised in 2001 4 ( Figure 1 ). Each level of the hierarchy correlates to action verbs that educators use within learning objectives. To help anesthesia educators apply Bloom's Taxonomy more readily to their own learning, we will briefly review what each level of the hierarchy means to learning.

Original and revised versions of Bloom's Taxonomy (Reprinted with permission from Wilson LO. http://thesecondprinciple.com )

Revised Bloom's Taxonomy of Learning Objectives

(Adapted from http://www.ucdenver.edu/academics/colleges/medicalschool/education/degree_programs/MDProgram/administration/curriculumoffice/Documents/CUSOM_Learning-Objectives-Guidelines.pdf )

Knowledge “involves the recall of specifics and universals, the recall of methods and processes, or the recall of a pattern, structure, or setting.” 3 This category appreciates and distinguishes factual knowledge, conceptual knowledge, procedural knowledge, and metacognitive knowledge as separate elements of “knowledge.” In anesthesia teaching, we frequently use the first 3 types. For example, we provide factual knowledge (eg, lecture to undergraduate medical learners), procedural knowledge (eg, teaching in simulation or during an operation), and conceptual knowledge (eg, case-based learning, principles of anesthesia). Metacognitive knowledge is often applicable when giving feedback to learners; for example, when helping learners understand their competency in communication with patients and families.

Comprehension “refers to a type of understanding or apprehension such that the individual knows what is being communicated and can make use of the material or idea being communicated without necessarily relating it to other material or seeing its fullest implications.” 3 Application refers to the “use of abstractions in particular and concrete situations.” 3 Analysis represents the “breakdown of a communication into its constituent elements or parts such that relative hierarchy of ideas is made clear and/or the relations between ideas expressed are made explicit.” 3 Synthesis involves “putting together of elements and parts so as to form a whole,” 3 and evaluation includes “judgments about the value of material and methods for given purposes.” 3

All educators should make the important connection between the intended learning depth (eg, comprehension) and the action verbs that reflect that intended learning outcome within the learning objective. Action verbs guide the learner about the intended outcome; for example, “critically appraise the evidence related to rapid sequence induction for airway management in pregnant patients.”

Incorporating Bloom's Taxonomy and SMART for Effective Learning Objectives

Both Bloom's Taxonomy and SMART are necessary for writing effective learning objectives that communicate the intention for the learner with the intended learning outcomes. Examples of weak learning objectives and suggestions for better wording, based on incorporating Bloom's Taxonomy and SMART, are listed in Table 3 .

Examples of weak learning objectives and suggestions for SMARTer learning objectives. All of the learning objectives are written for an hour-long grand rounds presentation and begin with “Upon completion of the grand rounds presentation, participants should be able to:”

When faculty are leading sessions on writing SMART objectives, the authors often hear participants challenge that SMART objectives are longer and very detailed—consequently, will learners even follow them? The counterargument is that any objective worded too broadly, with no measurable standard that is attainable and repeatable for the learner in the given time frame, leads to confusion about “what to study” or “what performance is expected.” The value in writing SMART objectives includes helping educators focus and specify what they intend to teach, assess, and offer as feedback for the learner. This shapes the learning session's scope, the method of instruction, and the type and quality of the assessment.

Do Learning Objectives Add Value to Curriculum and Assessment?

For many, writing out the learning objectives appears to be an effort to its own end. However, learning objectives are the foundation for instructional alignment. Instructional alignment means that learning objectives, assessment tools, and instructional methods mutually support the same educational outcome. 5 This is known as the Golden Triangle 5 ( Figure 2 ). Well-defined learning objectives outline the desired outcome for learners, which will help specify the instructional method. For example, if we want the learners to demonstrate correct intubation procedure in a normal adult 100% of the time, we need the instructional method to involve some sort of hands-on experience so that learners can demonstrate their skills. In contrast, if the teacher lectures about correct intubation without the opportunity for learners to complete hands-on skills, the learning activity is not aligned with the stated learning objective.

Instructional alignment of learning objectives, assessment and instructional methods.

Likewise, learning objectives guide the assessment method. Taking the above example: If the objective is for learners to be 100% successful in normal adult intubation, assessing their skill using a written exam would misalign the objective and assessment method. As educators, we would miss the accuracy of the skill! Instead, the assessment method needs hands-on performance.

Constructive alignment underscores what learning objectives contribute towards achieving the intended educational outcomes. Learning objectives also contribute to shaping expectations, preparing learners for the educational activity and the standard by which their performance will be measured; the objectives also define faculty and learner responsibilities towards achieving the intended learning outcomes. Learning objectives may also guide teaching, by defining and limiting content or activities.

Are SMART Learning Objectives a Required Component of Medical Education?

Learning objectives are a required component in the planning of all medical education curricula. At the undergraduate level, the Liaison Committee on Medical Education (LCME) requires that “the faculty of a medical school define its medical education program objectives in outcome-based terms that allow the assessment of medical student's progress in developing the competencies that the profession and the public expect of a physician.” 6 At the graduate medical education level, one of the common program requirements from the Accreditation Council on Graduate Medical Education (ACGME) states that each program must distribute competency-based goals and objectives for each assignment at every educational level. 7 Even for continuing medical education (CME), both the American Medical Association (AMA) and Accreditation Council for Continuing Medical Education (ACCME) require that a CME activity has learning objectives to qualify for category 1 credit. 8 Consequently, writing effective learning objectives is a core skill that every academic anesthesiologist should master.

Writing effective learning objectives is a necessary skill in academic medicine. Well-defined learning objectives describe what the learner must be able to achieve upon completion of the educational activity. Bloom's Taxonomy and SMART are two tools that educators may leverage towards writing learning objectives that effectively relate the intended outcomes to the learners, simultaneously setting up the educators to successfully attain the learning outcomes within the time and resources provided. The successful academic anesthesiologist can align the instructional method, assessment, and intended learning outcome by using SMART learning objectives rather than learning goals. In closing, we revisit the learning goals in the opening anecdote of this review article.

Upon completion of the grand rounds presentation, participants will be able to:

• Describe at least 3 intracellular mechanisms within the muscle cells during an episode of malignant hyperthermia (MH). The description must include: unregulated calcium release from sarcoplasmic reticulum, sustained muscle contractures, and the resulting hypermetabolic response.
• Relate the 4 most common clinical signs of MH (hypercarbia, tachycardia/tachypnea, generalized muscle rigidity, and hyperthermia) to the underlying physiological mechanisms in the muscle cells.
• Summarize, in order, the critical steps in the intraoperative management of an MH crisis according to recommendations from the Malignant Hyperthermia Association of the United States.
• Formulate an anesthetic plan for management of a MH-susceptible patient that must include the use of: non-triggering anesthetic agents, monitoring for signs of MH, and preparedness to treat acute MH.
• Critically appraise the role of caffeinehalothane testing for MH including indications, location, sensitivity, and specificity.

rrh: Learning Objectives

Financial Disclosures: None.

Conflicts of Interest: None.

Author Contributions: Debnath Chatterjee, MD, wrote the manuscript and reviewed the final draft before submission. Janet Corral, PhD, reviewed the initial and final draft and contributed to the content.

How to Write a S.M.A.R.T. Project Objective

By Kate Eby | November 22, 2016 (updated February 25, 2023)

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In this article, you'll learn all there is to know about the S.M.A.R.T method, and how to write the most effective goals for your project.

Included on this page, you'll learn what a project objective is , examples of successful project objectives , tips on how to craft a clear, concise objective using the S.M.A.R.T. method , and much more.

What Is a Project Objective?

A project objective states the desired results of a project at its outset, including goals and deliverables. An objective should be specific and measurable, and identify any time, budget, and quality constraints.

Objectives can be used in project planning for business, government, nonprofit organizations, and even for personal use (for example, in resumes to describe the exact position a job-seeker wants). A project may have one objective, many parallel objectives, or several objectives that must be achieved sequentially. To produce the most benefit, objectives must be defined early in the project life cycle , in phase two, the planning phase. 

Benefits of the Well-Written Objective

A well written objective is crucial because it can affect every step of the project life cycle. When you create a specific objective, you give your team a greater chance of achieving the objective because they know precisely what they’re working towards. Clear project objectives also support the current emphasis on total quality management: every member of the team can consider themselves responsible for quality, because the whole team can see the desired outcome from the beginning of the project. 

All types of endeavors can benefit from objectives. As an individual, you may use an objective to target exactly what to plan for. For example, you may know you want to go to graduate school, but finding an objective will help you to understand that you want to obtain a sociology degree at your local community college and to graduate in six years. A small nonprofit group may use objectives to determine that success for a recycling education program is when 40 percent of households in a county request free composting buckets. A construction company might use objectives to keep a building project on schedule and within budget . 

No matter what the project type, templates can make the job easier, from crafting the objective statements to planning the project .

Download Project Goal and Objectives Template

Excel | Word | PDF

Download Project Objectives Worksheet Template

The Taxonomy of Project Definitions

You may encounter several definitions of objectives , such as vision statements and business goals. While these terms are often used interchangeably, we’ve outlined the relationships among them to help you use them correctly:    

Vision Statement -  A statement that expresses the high-level intention of a project (often with lofty or unachievable goals). For example, a school may aim for perfect pupil attendance or a company may strive for 100% customer satisfaction. 

Business Goals - A company creates these to describe the overall outcomes it wants to accomplish in a certain time frame. Business goals are captured in business plans.     

Goals - A high-level, broad, non-specific, and long-term definition of what the group or organization wants to accomplish. Goals are not measurable, and several discrete projects may be needed to achieve a goal. Some people say that project goals do not need to be defined, so long as a project manager understands the business goals. However, project objectives are always needed. In a business, project goals are influenced by business goals. 

Objectives - Influenced by goals, an objective is a low-level description of the specific and measureable outcomes desired from a project. Activities and most likely deliverables will contribute to achieving the objective. The project and its objectives must always contribute to the goal, otherwise the project should not be attempted.          Bottomline: Goals are high-level, general statements about the aims of the project, while objectives are detailed statements about what the project should accomplish. 

Activities - This is what your team will do to achieve the objective. An activity can be a specific action or a process, and many activities will likely be involved to meet objectives. As with everything in project management, the key consideration for activities is that they contribute directly to achieving the objective, and thereby the goal. 

Deliverables - A specific, tangible product or thing, like a report or a software app. One or more deliverables may contribute to achieving an objective, but it is important not to define the objective as a deliverable. In other words, if the objective is written at too low a level, you risk creating the wrong deliverables. Rather, the objective is there to guide you and the team to determine what products or processes are needed. For example, say you have difficulty falling asleep each night. You may decide that your objective is to buy relaxing chamomile tea. Drinking the tea might help, but if your objective had been to ensure at least seven hours of sleep a night by the following month, you might have explored other solutions that would have greater benefits, such as making sure to get an hour of exercise every day.      Requirements - A description of features and functions. Objectives should not include features and functions. 

How to Define S.M.A.R.T. Objectives

SMART objectives are specific, measurable, achievable, realistic, and time-bound. To write SMART goals, consider the key performance indicators (KPIs) that are specific to your business or project. 

Specific: Define your objectives clearly, in detail, leaving no room for misinterpretation. Think of the five w’s (who, what, when, where, and why). 

Measurable: State the measures and performance specifications you’ll use to determine whether you’ve met your objectives.  

Achievable or Attainable: Choose objectives that the team has a reasonable expectation of successfully completing. 

Realistic: Set objectives the project team believes it can achieve. Relevant objectives align with group or company goals.

Time-bound: Include the date or specific period by which you’ll achieve the objectives.

If you’re interested in creating S.M.A.R.T. goals, use our template as a guide. 

Objectives and Indicators In some project management guides, you may also find reference to objectives and indicators. This is a different way of expressing the S.M.A.R.T. criteria. An objective may be stated as, Children in x county shall read better. The indicators would be, 60 percent of children under age 13 read at the appropriate reading level for their age.

Best Practices for Writing Successful Project Objectives

A project objective should be a brief, one-sentence statement that includes actionable, measurable goals. We’ve outlined some best practices for writing a successful project objective below.

Keep in mind that an objective should not specify how something is done, and consider the context and guidelines the organization you’re writing for use.

Here are a few suggestions to help you as you write the statement:

• Write the objective before starting the project.
• Identify all objectives at the beginning.
• An objective cannot be written in isolation. Get support from all levels of the team. If the team doesn’t believe in the objective, they won’t work towards it and stakeholders won’t provide resources. If stakeholders disagree with the objective, work with them until you get a statement you can all stand behind.
• Be brief; it increases the chances of objectives being read and understood.
• Be clear; don’t give a list of options or a range of target numbers. Ask for what you need and what you expect.
• Use plain English, not jargon so everyone can understand your objective.
• Make sure your objectives are things you actually can control. For example, “I will send out 50 letters of interest by next week” describes something you can achieve. “I will book 15 jobs by next week” is not something you can control, because it’s up to someone else to hire you.

Examples of Project Objectives

 Although project management guides and organizations differ on how specific the verbs used in an objective should be, all sources agree that an objective should be detailed to be effective. The following are examples of how not to and how to write an objective.

Poorly Written Objectives

• Personal: Earn more money.
• Personal: Go to university.
• Nonprofit: Help children read better.
• Business: Create a new app.
• Business: Install a new system.

Examples of Well Written Objectives

• Personal: Your goal may be to buy a house, but your objective is to get a condominium for under $250,000 with two bedrooms by August.
• Business: The goal is to build up the company in the near future. The objective is to increase sales of Super Widget by 10 percent by the second quarter of next year. 
• Business: The goal is to make existing customers happier. The objective is to improve customer satisfaction rates by 50 percent by June 30 through training of customer service team.
• Nonprofit: The goal is to restore a native habitat around the retention pond near the Old Road to encourage native bird and animal species to visit and improve water filtration. The objective is to support residential homeowners around the pond to remove and replace non-native plants on one-third of the designated area by December. 
• Objective 1: To locate a kitchen and eating space on a bus route that can serve 30 women by December 15. 
• Objective 2: To recruit volunteers who will staff the kitchen for breakfast and dinner by December 30. 
• Objective 3: To organize a regular donated food supply for breakfasts and dinners from local organizations and restaurants by December 30.

Use Smartsheet to Create and Document Your SMART Goals

Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

Take your work to the next level. See how Smartsheet can help.

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Contributing Writer

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Senior Quantitative Researcher, People Insights

Principal Writer

How to write SMART goals

It’s easier to succeed when you have clearly defined objectives that are based in reality.

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5-second summary

• Teams often fall short of meeting their goals due to a lack of consensus on the definition of success.
• SMART goals use a specific set of criteria to help ensure that objectives are clearly defined and attainable within a certain timeframe.
• Working through each step of creating a SMART goal can reveal instances where priorities and resources are out of alignment.

Meet Jane. She’s a product manager at a mid-sized tech company – let’s call it Techfirm, Inc. Jane has been tasked with increasing usage of Techfirm’s mobile app.

She knows she’ll need all hands on deck to make this happen, but when Jane has set team-wide goals in the past, they’ve quickly fallen off track. Nobody seemed to have a clear understanding of what success should look like; progress wasn’t monitored closely enough, and inevitably, that important objective slipped to the back burner (before toppling off the stove entirely).

That’s why, this time around, Jane plans to leverage SMART goals for setting an action plan and staying the course.

Want to get started right now?

Use our template to define the different components of your SMART goal.

What are SMART goals?

The SMART in SMART goals stands for Specific, Measurable, Achievable, Relevant, and Time-Bound.

Defining these parameters as they pertain to your goal helps ensure that your objectives are attainable within a certain time frame. This approach eliminates generalities and guesswork, sets a clear timeline, and makes it easier to track progress and identify missed milestones.

An example of a SMART-goal statement might look like this: Our goal is to [quantifiable objective] by [timeframe or deadline]. [Key players or teams] will accomplish this goal by [what steps you’ll take to achieve the goal]. Accomplishing this goal will [result or benefit].

Let’s use Jane’s objective to work through each component.

S: Specific

In order for a goal to be effective, it needs to be specific. A specific goal answers questions like:

• What needs to be accomplished?
• Who’s responsible for it?
• What steps need to be taken to achieve it?

Thinking through these questions helps get to the heart of what you’re aiming for. Here’s an example of a specific goal Jane might come up with:

Grow the number of monthly users of Techfirm’s mobile app by optimizing our app-store listing and creating targeted social media campaigns.

M: Measurable

Don’t underestimate the outsized impact of short-term goals

Specificity is a solid start, but quantifying your goals (that is, making sure they’re measurable) makes it easier to track progress and know when you’ve reached the finish line.

Jane and her product team want to grow the number of their mobile app users – but by how much? If they get even one new signup, that’s technically positive growth – so does that mean they’re done? Same goes for their strategy – how many platforms will they advertise on? 

To make this SMART objective more impactful, Jane should incorporate measurable, trackable benchmarks.

Increase the number of monthly users of Techfirm’s mobile app by 1,000 by optimizing our app-store listing and creating targeted social media campaigns for four social media platforms: Facebook, Twitter, Instagram, and LinkedIn.

A: Achievable

This is the point in the process when you give yourself a serious reality check. Goals should be realistic –  not  pedestals from which you inevitably tumble. Ask yourself: is your objective something your team can reasonably accomplish?

Jane might look at her goal and realize that, given her small team and their heavy workload, creating ad campaigns for four social platforms might be biting off more than they can chew. She decides to scale back to the three social networks where she’s most likely to find new clients.

Increase the number of monthly users of Techfirm’s mobile app by 1,000 by optimizing our app-store listing and creating targeted social media campaigns for three social media platforms: Facebook, Twitter, and Instagram.

Safeguarding the achievability of your goal is much easier when you’re the one setting it. However, that’s not always the case. When goals are handed down from elsewhere, make sure to communicate any restraints you may be working under. Even if you can’t shift the end goal, at least you can make your position (and any potential roadblocks) known up-front.

R: Relevant

Here’s where you need to think about the big picture. Why are you setting the goal that you’re setting? Jane knows that the app is a huge driver of customer loyalty, and that an uptick in their app usage could mean big things for the company’s bottom-line revenue goals. Now she revises her statement to reflect that context.

Grow the number of monthly users of Techfirm’s mobile app by 1,000 by optimizing our app-store listing and creating targeted social media campaigns for three social media platforms: Facebook, Twitter, and Instagram. Because mobile users tend to use our product longer, growing our app usage will ultimately increase profitability.

T: Time-bound

To properly measure success, you and your team need to be on the same page about when a goal has been reached. What’s your time horizon? When will the team start creating and implementing the tasks they’ve identified? When will they finish?

SMART goals should have time-related parameters built in, so everybody knows how to stay on track within a designated time frame.

When Jane incorporates those dates, her SMART goal is complete.

Grow the number of monthly users of Techfirm’s mobile app by 1,000 within Q1 of 2022. This will be accomplished by optimizing our app-store listing and creating targeted social media campaigns, which will begin running in February 2022, on three social media platforms: Facebook, Twitter, and Instagram. Since mobile is our primary point of conversion for paid-customer signups, growing our app usage will ultimately increase sales.

Knowing how to set goals using the SMART framework can help you succeed in setting and attaining goals, no matter how large or small.

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Affiliations.

• 1 University of North Dakota, School of Medicine & Health Sciences, Center for Rural Health Evaluation, 250 Centennial Dr. Stop 8138, Grand Forks, ND 58202-8138, United States. Electronic address: [email protected].
• 2 University of North Dakota, School of Medicine & Health Sciences, Center for Rural Health Evaluation, 250 Centennial Dr. Stop 8138, Grand Forks, ND 58202-8138, United States. Electronic address: [email protected].
• PMID: 28056403
• DOI: 10.1016/j.evalprogplan.2016.12.009

This article challenges the conventional wisdom in mainstream evaluation regarding the process for developing specific, measurable, attainable, relevant, and time-bound (SMART) objectives. The article notes several advantages of mainstreaming the SMART method including program capacity building and being able to independently monitor progress toward process and outcome objectives. It is argued the one size fits all approach for writing SMART objectives is misleading. The context in which the evaluation is conducted is a key deciding factor in how and when the SMART criteria should be applied. Without an appreciation of the evaluation context, mainstream users may be developing objectives that are far from smart. A case example is presented demonstrating a situation where a stepwise, rather than simultaneous application of the SMART criteria was necessary. Learning from this case, recommendations are forwarded for adjusting how SMART criteria should be presented in mainstream evaluation manuals/guides.

Keywords: Evaluation guidance; Mainstreaming; Objective development; SMART objectives.

Copyright © 2016 Elsevier Ltd. All rights reserved.

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Home » Research Objectives – Types, Examples and Writing Guide

Research Objectives – Types, Examples and Writing Guide

Table of Contents

Research Objectives

Research objectives refer to the specific goals or aims of a research study. They provide a clear and concise description of what the researcher hopes to achieve by conducting the research . The objectives are typically based on the research questions and hypotheses formulated at the beginning of the study and are used to guide the research process.

Types of Research Objectives

Here are the different types of research objectives in research:

• Exploratory Objectives: These objectives are used to explore a topic, issue, or phenomenon that has not been studied in-depth before. The aim of exploratory research is to gain a better understanding of the subject matter and generate new ideas and hypotheses .
• Descriptive Objectives: These objectives aim to describe the characteristics, features, or attributes of a particular population, group, or phenomenon. Descriptive research answers the “what” questions and provides a snapshot of the subject matter.
• Explanatory Objectives : These objectives aim to explain the relationships between variables or factors. Explanatory research seeks to identify the cause-and-effect relationships between different phenomena.
• Predictive Objectives: These objectives aim to predict future events or outcomes based on existing data or trends. Predictive research uses statistical models to forecast future trends or outcomes.
• Evaluative Objectives : These objectives aim to evaluate the effectiveness or impact of a program, intervention, or policy. Evaluative research seeks to assess the outcomes or results of a particular intervention or program.
• Prescriptive Objectives: These objectives aim to provide recommendations or solutions to a particular problem or issue. Prescriptive research identifies the best course of action based on the results of the study.
• Diagnostic Objectives : These objectives aim to identify the causes or factors contributing to a particular problem or issue. Diagnostic research seeks to uncover the underlying reasons for a particular phenomenon.
• Comparative Objectives: These objectives aim to compare two or more groups, populations, or phenomena to identify similarities and differences. Comparative research is used to determine which group or approach is more effective or has better outcomes.
• Historical Objectives: These objectives aim to examine past events, trends, or phenomena to gain a better understanding of their significance and impact. Historical research uses archival data, documents, and records to study past events.
• Ethnographic Objectives : These objectives aim to understand the culture, beliefs, and practices of a particular group or community. Ethnographic research involves immersive fieldwork and observation to gain an insider’s perspective of the group being studied.
• Action-oriented Objectives: These objectives aim to bring about social or organizational change. Action-oriented research seeks to identify practical solutions to social problems and to promote positive change in society.
• Conceptual Objectives: These objectives aim to develop new theories, models, or frameworks to explain a particular phenomenon or set of phenomena. Conceptual research seeks to provide a deeper understanding of the subject matter by developing new theoretical perspectives.
• Methodological Objectives: These objectives aim to develop and improve research methods and techniques. Methodological research seeks to advance the field of research by improving the validity, reliability, and accuracy of research methods and tools.
• Theoretical Objectives : These objectives aim to test and refine existing theories or to develop new theoretical perspectives. Theoretical research seeks to advance the field of knowledge by testing and refining existing theories or by developing new theoretical frameworks.
• Measurement Objectives : These objectives aim to develop and validate measurement instruments, such as surveys, questionnaires, and tests. Measurement research seeks to improve the quality and reliability of data collection and analysis by developing and testing new measurement tools.
• Design Objectives : These objectives aim to develop and refine research designs, such as experimental, quasi-experimental, and observational designs. Design research seeks to improve the quality and validity of research by developing and testing new research designs.
• Sampling Objectives: These objectives aim to develop and refine sampling techniques, such as probability and non-probability sampling methods. Sampling research seeks to improve the representativeness and generalizability of research findings by developing and testing new sampling techniques.

How to Write Research Objectives

Writing clear and concise research objectives is an important part of any research project, as it helps to guide the study and ensure that it is focused and relevant. Here are some steps to follow when writing research objectives:

• Identify the research problem : Before you can write research objectives, you need to identify the research problem you are trying to address. This should be a clear and specific problem that can be addressed through research.
• Define the research questions : Based on the research problem, define the research questions you want to answer. These questions should be specific and should guide the research process.
• Identify the variables : Identify the key variables that you will be studying in your research. These are the factors that you will be measuring, manipulating, or analyzing to answer your research questions.
• Write specific objectives: Write specific, measurable objectives that will help you answer your research questions. These objectives should be clear and concise and should indicate what you hope to achieve through your research.
• Use the SMART criteria: To ensure that your research objectives are well-defined and achievable, use the SMART criteria. This means that your objectives should be Specific, Measurable, Achievable, Relevant, and Time-bound.
• Revise and refine: Once you have written your research objectives, revise and refine them to ensure that they are clear, concise, and achievable. Make sure that they align with your research questions and variables, and that they will help you answer your research problem.

Example of Research Objectives

Examples of research objectives Could be:

Research Objectives for the topic of “The Impact of Artificial Intelligence on Employment”:

• To investigate the effects of the adoption of AI on employment trends across various industries and occupations.
• To explore the potential for AI to create new job opportunities and transform existing roles in the workforce.
• To examine the social and economic implications of the widespread use of AI for employment, including issues such as income inequality and access to education and training.
• To identify the skills and competencies that will be required for individuals to thrive in an AI-driven workplace, and to explore the role of education and training in developing these skills.
• To evaluate the ethical and legal considerations surrounding the use of AI for employment, including issues such as bias, privacy, and the responsibility of employers and policymakers to protect workers’ rights.

When to Write Research Objectives

• At the beginning of a research project : Research objectives should be identified and written down before starting a research project. This helps to ensure that the project is focused and that data collection and analysis efforts are aligned with the intended purpose of the research.
• When refining research questions: Writing research objectives can help to clarify and refine research questions. Objectives provide a more concrete and specific framework for addressing research questions, which can improve the overall quality and direction of a research project.
• After conducting a literature review : Conducting a literature review can help to identify gaps in knowledge and areas that require further research. Writing research objectives can help to define and focus the research effort in these areas.
• When developing a research proposal: Research objectives are an important component of a research proposal. They help to articulate the purpose and scope of the research, and provide a clear and concise summary of the expected outcomes and contributions of the research.
• When seeking funding for research: Funding agencies often require a detailed description of research objectives as part of a funding proposal. Writing clear and specific research objectives can help to demonstrate the significance and potential impact of a research project, and increase the chances of securing funding.
• When designing a research study : Research objectives guide the design and implementation of a research study. They help to identify the appropriate research methods, sampling strategies, data collection and analysis techniques, and other relevant aspects of the study design.
• When communicating research findings: Research objectives provide a clear and concise summary of the main research questions and outcomes. They are often included in research reports and publications, and can help to ensure that the research findings are communicated effectively and accurately to a wide range of audiences.
• When evaluating research outcomes : Research objectives provide a basis for evaluating the success of a research project. They help to measure the degree to which research questions have been answered and the extent to which research outcomes have been achieved.
• When conducting research in a team : Writing research objectives can facilitate communication and collaboration within a research team. Objectives provide a shared understanding of the research purpose and goals, and can help to ensure that team members are working towards a common objective.

Purpose of Research Objectives

Some of the main purposes of research objectives include:

• To clarify the research question or problem : Research objectives help to define the specific aspects of the research question or problem that the study aims to address. This makes it easier to design a study that is focused and relevant.
• To guide the research design: Research objectives help to determine the research design, including the research methods, data collection techniques, and sampling strategy. This ensures that the study is structured and efficient.
• To measure progress : Research objectives provide a way to measure progress throughout the research process. They help the researcher to evaluate whether they are on track and meeting their goals.
• To communicate the research goals : Research objectives provide a clear and concise description of the research goals. This helps to communicate the purpose of the study to other researchers, stakeholders, and the general public.

Advantages of Research Objectives

Here are some advantages of having well-defined research objectives:

• Focus : Research objectives help to focus the research effort on specific areas of inquiry. By identifying clear research questions, the researcher can narrow down the scope of the study and avoid getting sidetracked by irrelevant information.
• Clarity : Clearly stated research objectives provide a roadmap for the research study. They provide a clear direction for the research, making it easier for the researcher to stay on track and achieve their goals.
• Measurability : Well-defined research objectives provide measurable outcomes that can be used to evaluate the success of the research project. This helps to ensure that the research is effective and that the research goals are achieved.
• Feasibility : Research objectives help to ensure that the research project is feasible. By clearly defining the research goals, the researcher can identify the resources required to achieve those goals and determine whether those resources are available.
• Relevance : Research objectives help to ensure that the research study is relevant and meaningful. By identifying specific research questions, the researcher can ensure that the study addresses important issues and contributes to the existing body of knowledge.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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• Aims and Objectives – A Guide for Academic Writing
• Doing a PhD

One of the most important aspects of a thesis, dissertation or research paper is the correct formulation of the aims and objectives. This is because your aims and objectives will establish the scope, depth and direction that your research will ultimately take. An effective set of aims and objectives will give your research focus and your reader clarity, with your aims indicating what is to be achieved, and your objectives indicating how it will be achieved.

Introduction

There is no getting away from the importance of the aims and objectives in determining the success of your research project. Unfortunately, however, it is an aspect that many students struggle with, and ultimately end up doing poorly. Given their importance, if you suspect that there is even the smallest possibility that you belong to this group of students, we strongly recommend you read this page in full.

This page describes what research aims and objectives are, how they differ from each other, how to write them correctly, and the common mistakes students make and how to avoid them. An example of a good aim and objectives from a past thesis has also been deconstructed to help your understanding.

What Are Aims and Objectives?

Research aims.

A research aim describes the main goal or the overarching purpose of your research project.

In doing so, it acts as a focal point for your research and provides your readers with clarity as to what your study is all about. Because of this, research aims are almost always located within its own subsection under the introduction section of a research document, regardless of whether it’s a thesis , a dissertation, or a research paper .

A research aim is usually formulated as a broad statement of the main goal of the research and can range in length from a single sentence to a short paragraph. Although the exact format may vary according to preference, they should all describe why your research is needed (i.e. the context), what it sets out to accomplish (the actual aim) and, briefly, how it intends to accomplish it (overview of your objectives).

To give an example, we have extracted the following research aim from a real PhD thesis:

Example of a Research Aim

The role of diametrical cup deformation as a factor to unsatisfactory implant performance has not been widely reported. The aim of this thesis was to gain an understanding of the diametrical deformation behaviour of acetabular cups and shells following impaction into the reamed acetabulum. The influence of a range of factors on deformation was investigated to ascertain if cup and shell deformation may be high enough to potentially contribute to early failure and high wear rates in metal-on-metal implants.

Note: Extracted with permission from thesis titled “T he Impact And Deformation Of Press-Fit Metal Acetabular Components ” produced by Dr H Hothi of previously Queen Mary University of London.

Research Objectives

Where a research aim specifies what your study will answer, research objectives specify how your study will answer it.

They divide your research aim into several smaller parts, each of which represents a key section of your research project. As a result, almost all research objectives take the form of a numbered list, with each item usually receiving its own chapter in a dissertation or thesis.

Following the example of the research aim shared above, here are it’s real research objectives as an example:

Example of a Research Objective

• Develop finite element models using explicit dynamics to mimic mallet blows during cup/shell insertion, initially using simplified experimentally validated foam models to represent the acetabulum.
• Investigate the number, velocity and position of impacts needed to insert a cup.
• Determine the relationship between the size of interference between the cup and cavity and deformation for different cup types.
• Investigate the influence of non-uniform cup support and varying the orientation of the component in the cavity on deformation.
• Examine the influence of errors during reaming of the acetabulum which introduce ovality to the cavity.
• Determine the relationship between changes in the geometry of the component and deformation for different cup designs.
• Develop three dimensional pelvis models with non-uniform bone material properties from a range of patients with varying bone quality.
• Use the key parameters that influence deformation, as identified in the foam models to determine the range of deformations that may occur clinically using the anatomic models and if these deformations are clinically significant.

It’s worth noting that researchers sometimes use research questions instead of research objectives, or in other cases both. From a high-level perspective, research questions and research objectives make the same statements, but just in different formats.

Taking the first three research objectives as an example, they can be restructured into research questions as follows:

Restructuring Research Objectives as Research Questions

• Can finite element models using simplified experimentally validated foam models to represent the acetabulum together with explicit dynamics be used to mimic mallet blows during cup/shell insertion?
• What is the number, velocity and position of impacts needed to insert a cup?
• What is the relationship between the size of interference between the cup and cavity and deformation for different cup types?

Difference Between Aims and Objectives

Hopefully the above explanations make clear the differences between aims and objectives, but to clarify:

• The research aim focus on what the research project is intended to achieve; research objectives focus on how the aim will be achieved.
• Research aims are relatively broad; research objectives are specific.
• Research aims focus on a project’s long-term outcomes; research objectives focus on its immediate, short-term outcomes.
• A research aim can be written in a single sentence or short paragraph; research objectives should be written as a numbered list.

How to Write Aims and Objectives

Before we discuss how to write a clear set of research aims and objectives, we should make it clear that there is no single way they must be written. Each researcher will approach their aims and objectives slightly differently, and often your supervisor will influence the formulation of yours on the basis of their own preferences.

Regardless, there are some basic principles that you should observe for good practice; these principles are described below.

Your aim should be made up of three parts that answer the below questions:

• Why is this research required?
• What is this research about?
• How are you going to do it?

The easiest way to achieve this would be to address each question in its own sentence, although it does not matter whether you combine them or write multiple sentences for each, the key is to address each one.

The first question, why , provides context to your research project, the second question, what , describes the aim of your research, and the last question, how , acts as an introduction to your objectives which will immediately follow.

Scroll through the image set below to see the ‘why, what and how’ associated with our research aim example.

Note: Your research aims need not be limited to one. Some individuals per to define one broad ‘overarching aim’ of a project and then adopt two or three specific research aims for their thesis or dissertation. Remember, however, that in order for your assessors to consider your research project complete, you will need to prove you have fulfilled all of the aims you set out to achieve. Therefore, while having more than one research aim is not necessarily disadvantageous, consider whether a single overarching one will do.

Research Objectives

Each of your research objectives should be SMART :

• Specific – is there any ambiguity in the action you are going to undertake, or is it focused and well-defined?
• Measurable – how will you measure progress and determine when you have achieved the action?
• Achievable – do you have the support, resources and facilities required to carry out the action?
• Relevant – is the action essential to the achievement of your research aim?
• Timebound – can you realistically complete the action in the available time alongside your other research tasks?

In addition to being SMART, your research objectives should start with a verb that helps communicate your intent. Common research verbs include:

Table of Research Verbs to Use in Aims and Objectives

Last, format your objectives into a numbered list. This is because when you write your thesis or dissertation, you will at times need to make reference to a specific research objective; structuring your research objectives in a numbered list will provide a clear way of doing this.

To bring all this together, let’s compare the first research objective in the previous example with the above guidance:

Checking Research Objective Example Against Recommended Approach

Research Objective:

1. Develop finite element models using explicit dynamics to mimic mallet blows during cup/shell insertion, initially using simplified experimentally validated foam models to represent the acetabulum.

Checking Against Recommended Approach:

Q: Is it specific? A: Yes, it is clear what the student intends to do (produce a finite element model), why they intend to do it (mimic cup/shell blows) and their parameters have been well-defined ( using simplified experimentally validated foam models to represent the acetabulum ).

Q: Is it measurable? A: Yes, it is clear that the research objective will be achieved once the finite element model is complete.

Q: Is it achievable? A: Yes, provided the student has access to a computer lab, modelling software and laboratory data.

Q: Is it relevant? A: Yes, mimicking impacts to a cup/shell is fundamental to the overall aim of understanding how they deform when impacted upon.

Q: Is it timebound? A: Yes, it is possible to create a limited-scope finite element model in a relatively short time, especially if you already have experience in modelling.

Q: Does it start with a verb? A: Yes, it starts with ‘develop’, which makes the intent of the objective immediately clear.

Q: Is it a numbered list? A: Yes, it is the first research objective in a list of eight.

Mistakes in Writing Research Aims and Objectives

1. making your research aim too broad.

Having a research aim too broad becomes very difficult to achieve. Normally, this occurs when a student develops their research aim before they have a good understanding of what they want to research. Remember that at the end of your project and during your viva defence , you will have to prove that you have achieved your research aims; if they are too broad, this will be an almost impossible task. In the early stages of your research project, your priority should be to narrow your study to a specific area. A good way to do this is to take the time to study existing literature, question their current approaches, findings and limitations, and consider whether there are any recurring gaps that could be investigated .

Note: Achieving a set of aims does not necessarily mean proving or disproving a theory or hypothesis, even if your research aim was to, but having done enough work to provide a useful and original insight into the principles that underlie your research aim.

2. Making Your Research Objectives Too Ambitious

Be realistic about what you can achieve in the time you have available. It is natural to want to set ambitious research objectives that require sophisticated data collection and analysis, but only completing this with six months before the end of your PhD registration period is not a worthwhile trade-off.

3. Formulating Repetitive Research Objectives

Each research objective should have its own purpose and distinct measurable outcome. To this effect, a common mistake is to form research objectives which have large amounts of overlap. This makes it difficult to determine when an objective is truly complete, and also presents challenges in estimating the duration of objectives when creating your project timeline. It also makes it difficult to structure your thesis into unique chapters, making it more challenging for you to write and for your audience to read.

Fortunately, this oversight can be easily avoided by using SMART objectives.

Hopefully, you now have a good idea of how to create an effective set of aims and objectives for your research project, whether it be a thesis, dissertation or research paper. While it may be tempting to dive directly into your research, spending time on getting your aims and objectives right will give your research clear direction. This won’t only reduce the likelihood of problems arising later down the line, but will also lead to a more thorough and coherent research project.

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Objectives and goals: writing meaningful goals and smart objectives.

The content on this page follows the half-hour on-demand webinar: Writing meaningful goals and SMART objectives

• A goal is an aspirational statement about what you want to achieve
• An objective describes how you'll show progress toward your goal

Meaningful goals SMART objectives Further resources

Meaningful goals

What is a goal.

A goal is an aspirational statement about what you want to achieve:

• Broad, future-oriented statement that describes expected effect
• Defines scope
• Provides framework for objectives

Example: All employees in Tubman County work in environments that support mental well-being.

Checklist: What makes a meaningful goal?

• Free from jargon
• Specific about expected effect
• Easily understood
• Declarative statement
• Does not include solution or specific service/program
• Conveys ultimate destination

Considering equity in writing goals

Many factors drive an organization's goals, like codes and statutes, funders, accreditation, and other plans. However: When setting goals, starting with an organization's needs might not be the right place to start, even though it's often the easiest or most intuitive.

We can't completely disregard forces like funders and and statutes, of course, but they also can't be the only thing that we consider when writing goals. Our commitment to health equity requires us to ask some questions when we're writing goals, especially as part of a community health improvement plan:

• Whose goals and standards are these?
• What do our goals and standards say about who and what we value?
• Who is at the table? Who is missing?
• Do the questions we're asking matter to those most impacted?
• Are we aiming upstream?
• What systems change is possible?
• How are we considering racism?

Source: Michigan Public Health Institute

SMART objectives

A SMART objective is one that is specific, measurable, achievable, relevant, and time-bound. SMART objectives provide the details for how a group or organization will achieve a goal.

In order to understand how the parts of SMART objectives flow together, the order of the SMART components listed below will go out of order— SMTRA . This is because the Specific, Measurable and Time-Bound parts are clearly visible in the standard written format for objectives. The Achievable and Relevant pieces are more abstract and require reflection. Each of these parts will include an example objective that will be re-written to be SMART.

SMART objectives should:

• Include all components of SMART
• Relate to a single result
• Be clearly written (use plain language, avoid jargon)

Specific objectives:

• Are precise
• Are clear to team, partners, and other groups
• Use plain language and avoid jargon
• Use verbs that document action

Prompts to consider when writing specific objectives include:

• Who : Who will be impacted? Who is your focus population?
• What : What do you intend to impact?

Note that not all of these questions will apply to every objective.

Example: Reduce the percent of Tubman County  students in grades 6 through 12 who have smoked cigarettes in the past 30 days .

How will we show impact over time? Use a measure , to show progress toward a target :

• Measure : A measure is a number, percent, or standard unit used as a reference point from which change can be monitored.
• Target : A target is the direction we want to move the measure, or the level we want to reach.
• Data source : Be sure to tie your measure and target to a specific data source, like a regular survey or publication, or a state or local agency.

Prompts to consider when writing measurable objectives include:

• How much and in what direction will change occur?
• What data will you use to measure? 
• Where will this data come from?
• Is there a stand-in or proxy measure to use if you cannot directly measure this objective? If not, would another measure be more appropriate instead?

Example: Decrease by 5 percentage points the number of Tubman County students in grades 6 through 12 who have smoked cigarettes in the past 30 days ( baseline: 18%; data source: 2019 Minnesota Student Survey ).

Time-bound objectives attach a reasonable date by which and objective will happen.

• Not too soon: Give enough time to demonstrate success and/or the connection between action and outcome
• Not too far away: Don't encourage procrastination, or remove the ability to connect the dots between action and outcome
• Consider when data will be available: May determine your time for you

Prompts to consider when writing time-bound objectives include:

• Is this time frame realistic?
• Should it be closer? Should it be further away?
• When will the data be available?

Example: By December 31, 2022 , decrease by 5 percentage points the number of Tubman County students in grades 6 through 12 who have smoked cigarettes in the past 30 days (baseline: 18%; data source: 2019 Minnesota Student Survey).

Objectives should be within reach for your partners, community, or team, and consider available resources, knowledge, and time. Remember, considering what's achievable for your team or organization often requires thought and discussion.

Prompts to consider when writing achievable objectives include:

• How will the group accomplish this objective?
• Does the current time frame or environment help or hinder this objective? Should we scale the target or time frame up or down?
• What resources will help us achieve this objective? What limitations or constraints stand in our way?

A note of caution about setting objectives for long-term, population-level change:

• Complex, long-term issues require decades of work for change; your organization's actions are one small part
• Who's on the hook if you don't achieve your target?
• Is it more appropriate to measure movement direction without setting a concrete target number? (e.g., increase, decrease, or maintain)
• Consider intermediate objectives when appropriate

Example intermediate objective with target direction AND number: By December 31, 2022, increase the percent of establishments that pass tobacco compliance checks from 75% to 80% (data source: 2020 Tubman County Sheriff's Department).

Example long-term objective with JUST target direction: By December 31, 2025, decrease the percent of Tubman County students in grades 6-12 who smoked cigarettes in the past 30 days (baseline: 82%, data source: 2019 Minnesota Student Survey).

Relevant objectives align with a corresponding goal and with an organization or group's mission, vision, and values. They're important to partners, community members, and decision-makers, and they help achieve meaningful change for focus populations.

Prompts to consider when writing relevant objectives include:

• Will objective contribute to achieving goal? 
• Is it worthwhile and meaningful to measure this objective?

Different ways to write SMART objectives

There are multiple approaches and ways to explain how to write SMART objectives. Here are some other sentence structures for objectives:

[ Who ] will do [ what ] resulting in [ measure ] by [ when ].

By [ when ], [ who ] will do [ what ] resulting in [ measure ].

By [ when ], [ measure - includes who and what ].

[ Measure – includes who and what ] by [ when ].

Further resources

Writing meaningful goals and SMART objectives Minnesota Dept. of Health

Writing SMART Objectives (PDF) Centers for Disease Control and Prevention

CHIP Collaborative Handbook: Community Health Improvement Planning (PDF) Kansas Health Institute

"SMART" Objectives (PDF) March of Dimes, Hawaii Chapter

Developing Goals, Objectives, and Performance Indicators for Community Health Improvement Plans (PDF) National Association of County & City Health Officials (NACCHO)

Developing and Using SMART Objectives Public Health Quality Improvement Exchange (PHQIX)

• public health practice

Reflections on the Saudi FDA Regulatory Experience with Smart GxP Inspections

• Original Research
• Published: 10 April 2024

Cite this article

• Ali M. Alhomaidan   ORCID: orcid.org/0009-0007-4458-1483 1 ,
• Nawaf G. Al-Murikhi 1 ,
• Morae A. Al-Qarni 1 ,
• Fahad A. Al Fahaadi 1 ,
• Khalid S. Al Otaibi 1 ,
• Radwan Hafiz 1 ,
• Ohoud A. Almadani 1 ,
• Turki A. Al Rafie 1 ,
• Mohammed A. Al Ageel 1 &
• Mohammed A. Dahhas 1  

Explore all metrics

Smart GxP inspections have gained increasing attention due to the COVID-19 pandemic, which, understandably, made it challenging for regulatory authorities to conduct on-site inspections. Smart GxP inspections are an oversight approach developed by the SFDA to enable remote compliance assessments of establishments. In this type of inspection, appropriate technical methods and tools (such as livestreaming video) are used without requiring the presence of inspectors onsite, ensuring efficient utilization of resources and the efficiency of inspection process. The objective of this research is to examine and document the shared encounters involving remote inspections and evaluations carried out by SFDA from 2020 to 2022. This will be achieved through the evaluation of the accuracy of document evaluation and the extent to which the objectives of smart GxP inspections were met. Data were collected from local and international smart inspections reports conducted by SFDA between 2020 and 2022, covering medical device manufacturers, pharmaceutical manufacturing sites, warehouses, accreditation offices, scientific offices, and food manufacturing facilities. The results indicate that smart GxP inspections were effective in achieving visit objectives, showing a high degree of document evaluation accuracy. The findings of this study support the use of smart GxP inspections as a valuable alternative to on-site inspections, offering a practical solution to regulatory compliance during the pandemic and beyond. Although the SFDA recognizes the usefulness of smart inspections in upholding regulatory oversight in the face of various challenges, it does not endorse the complete replacement of conventional on-site inspection methods. The SFDA acknowledges significant limitations associated with the current technological resources used in remote regulatory assessments, and these limitations will be explored in the relevant sections.

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WHO. (November 1, 2018). Regulatory Inspections: Regulatory Inspection (RI): indicators and fact sheets. Retrieved from https://www.who.int/publications/m/item/06-gbt-ri-rev-vi-ver-1nov2018-final-adjusted .

MHRA. (2021). MHRA regulatory flexibilities resulting from coronavirus (COVID-19). Retrieved from https://www.gov.uk/guidance/mhra-regulatory-flexibilities-resulting-from-coronavirus-covid-19 .

FDA. (2020). Temporary Policy During the COVID-19 Public Health Emergency Regarding Qualified Exemption Standards for Certain Labeling Requirements for Packaged Foods. Retrieved from https://www.fda.gov/regulatory-information/search-fda-guidance-documents/temporary-policy-during-covid-19-public-health-emergency-regarding-qualified-exemption-standards .

EMA. (2021). Guidance on regulatory requirements in the context of the COVID-19 pandemic. European Medicines Agency. Retrieved from https://www.ema.europa.eu/en/news/guidance-regulatory-requirements-context-covid-19-pandemic .

ICMRA. (2021). Remote Inspections Reflection Paper. Retrieved from http://www.icmra.info/drupal/sites/default/files/2021-12/remote_inspections_reflection_paper .

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Saudi Food and Drug Authority Riyadh, Riyadh, Saudi Arabia

Ali M. Alhomaidan, Nawaf G. Al-Murikhi, Morae A. Al-Qarni, Fahad A. Al Fahaadi, Khalid S. Al Otaibi, Radwan Hafiz, Ohoud A. Almadani, Turki A. Al Rafie, Mohammed A. Al Ageel & Mohammed A. Dahhas

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Correspondence to Ali M. Alhomaidan .

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Alhomaidan, A., Al-Murikhi, N., Al-Qarni, M. et al. Reflections on the Saudi FDA Regulatory Experience with Smart GxP Inspections. Ther Innov Regul Sci (2024). https://doi.org/10.1007/s43441-024-00647-0

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Received : 24 December 2023

Accepted : 18 March 2024

Published : 10 April 2024

DOI : https://doi.org/10.1007/s43441-024-00647-0

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