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11 Excellent Questions for Your Post-Webinar Survey

June 16th, 2020 ON24

In today’s data-conscious age, we all know that it’s critical to gather attendee feedback after your webinars . What’s not so clear? The best post-webinar survey questions to ask.

Asking the right post-survey questions will 1) provide the meaningful data you need to improve the quality and responsiveness of your programs 2) understand your attendees and deepen the relationships you’ve begun with them.

It’s easy to make webinar mistakes. Learn how you can avoid them in “10 Common Webinar Mistakes and How to Avoid Them.” [ Watch Now]

Here’s a robust, post-webinar survey used by one of our clients that serves as a great template for follow-up.

It provides three specific pieces of audience feedback that you can use to make your programs better: their views on the value of the webinar , the knowledge and skills of the speaker(s) and the likelihood that they will recommend your program to colleagues (the ‘net promoter score’). Note that, when it comes to surveys, timing truly is everything. More on that below.

Pick and choose among these, or consider using all:

[Event Name] Feedback

Thank you for attending [Event Name].

Your views on the program are important to us. Please provide feedback on this session by completing this survey.

1. What percentage of the information was new to you?

Select: 100% 75% 50% 25% 0%

2. I can use this session information:

Select: Immediately In 2-6 months In 7-12 months Never

3. Would you like to learn more about this topic?

Select: Yes No

4. Please rate the speaker’s knowledge of the topic:

Select: Excellent Good Fair Poor

5. Please rate the speaker’s presentation skills:

6. Please rate the content of the slides/virtual aids:

7. How accurate was the session description?

8. How did the session compare to your expectations?

9. Overall session evaluation:

[If relevant: Additional comments about the breakout:]

10. How likely are you to recommend this session to a colleague? (with 10 being most likely to recommend)

Select: 0 1 2 3 4 5 6 7 8 9 10

11. Please rate your overall experience:

You can of course ask other questions to gain further insight into the needs and interests of your audience. Keep in mind, though, that longer surveys – those that take more than a few minutes to complete – typically generate fewer responses, so if you’re looking for different feedback you may want to swap out questions rather than tacking on new ones.

Remember: with follow-up surveys, timing is everything

Mention the post-webinar survey – and ask people to fill it in – just after the presentation has concluded, right before you start Q&A.

Your attendees are engaged, they’ve either asked questions and are waiting to hear them answered, or are ready to participate in Q&A. The worst time to first mention a survey is in an email when the webinar concludes. By then, your audience is completely disengaged. Recipe for success: mention the survey at engaged moments in the webinar and send soon after.

Post-Webinar Survey Questions to Ask for Written Responses

• How could we make the program better?  

______________________________

The answers help you identify improvements you could make to your webinars in general and the current presentation in particular.

• Takeaways: What was your single biggest takeaway?

____________________________________

Responses to this question will confirm you’re focusing on the right issues and/or identify modifications you might want to make to the substance of your webinar.

• Length / pace: The [length / pace] of the webinar was: Too Long/Slow / Just Right / Too Short/Fast

Questions on the length and pace of your program can help you understand how to adjust the delivery of your insight to make the session more relevant and interesting to your audience.

• Additional interests: What would you like to see next?

___________________________________

This question is a good one to include because it helps you align your content calendar to the actual interests and needs of your targets.

• Reasons for attending: Why did you attend today’s program? Required for job / Interesting Topic / Knowledgeable Presenters / CLE

While it doesn’t need to appear on every survey, this question can help if you’re trying to understand what motivates your audience to sign up for your webinars.

• Prior webinars: Have you attended any of our webinars in the past? If so, which ones?

This is a useful question to include when you want to find out how well you’re attracting new participants to your programs.

Don’t put your audience to sleep. Learn how to deliver webinars that engage and intrigue with our on-demand event. [ Watch Now ]

Your Post-Webinar Survey Checklist

Download our post-webinar survey checklist so you’re always ready to ask the right question at the right time. Just click here or on the image below.

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28 post event survey questions to ask after your conference.

Artwork by Mónica Alexis

Jacob Black

Feb 02, 2024

28 Post-Event Survey Questions to Ask After Your Conference

You’ve just spent thousands of dollars on an event for your business. It doesn’t matter if it’s a sales event, team training or bonding exercise, or even a new product launch: every event organizer wants to know: How did my conference go? To answer that question fully you’ll need a post-event survey.

What are Post Event Surveys?

A post-event survey is a form you’ll send out to gauge the success of your conference or seminar after the event has finished. Most of the time, you’d send a post-event survey to attendees, but it can also be valuable to send them to your sponsors, staff, and any other stakeholders who attended.

Other Types Of Event Surveys

Pre-event surveys are surveys you’ll send out before the event: usually to find out things like dietary requirements and accommodations that your guests might need, or to compile a small amount of demographic data. Mid-event surveys are more common for long events, they might ask how the attendee feels so far, and what they aren’t enjoying. This gives event organizers the opportunity to adapt and adjust on the fly. These surveys are a valuable part of any conference planning checklist.

For now, we’ll focus on post-event surveys, and the reasons it’s important to send a well-constructed questionnaire.

Benefits of Post-Event Surveys

Apart from the obvious ability to make sure your guests were satisfied, post-event surveys offer a wide range of benefits. They help you:

• Engage your attendees and stakeholders in a way that makes them more likely to respond to future outreach and invites.
• Learn what worked and didn’t work so you can improve in the future.
• Find efficiencies that can save you time and money in the long run.
• Implement new ideas.
• Improve trust between your organization and your guests.
• Find out how successful your event was according to specific goals.

Put simply, the amount of feedback you get in a post-event survey is almost infinite, and if you spend a little time crafting your questions carefully you can get immediate, actionable feedback to use on future events.

Types of survey questions

The main types of survey questions fall into these categories:

Yes/No: A closed-answer question that tells you simply a yes or no answer. This is useful for getting specific answers on high-level questions.

Open-ended questions: These allow written responses and offer the opportunity for respondents to give you their honest opinions without constraints. These are useful for getting qualitative insights.

Comment boxes: A comment box differs from an open-ended question in that it doesn't necessarily ask anything. Instead, it’s a totally free text field for respondents to put any general feedback they want to add.

Rated or Ranked Questions: Rated questions often ask for a response on a scale – usually between five and 10. They help you get a more nuanced quantitative number you can use as a comparative metric later on.

Multiple choice: Like a rated question, a multiple-choice question helps you get looser and less constrained answers but while still controlling the data you collect. They let you maintain the scope of your question while still offering nuance in the data.

Each of these question types has a place. How you use them will determine what sort of information you can glean. Managing your mix of question types is one of many best practice tips for creating a post-event survey.

Best Practices for Event Surveys

It can be hard to get engagement on surveys at the best of times. After a large conference or event when attendees are tired or traveling is even worse. So how do you make sure your survey gets filled out? Some best practice tips include knowing:

When to send:

The best timeline is between 24 and 48 hours after the event. Too soon, and attendees are recovering or traveling, too late, and their recollection won’t be strong.

What incentives to offer:

Sometimes, you’ll get more engagement if you offer a prize or a discount for attendees who respond to post-event surveys. If you have a particularly large event or if you feel like the survey responses will be more valuable, it’s worth adding a small incentive. Be careful not to make the prize too compelling or you may find people responding with useless answers just to enter for the prize.

When to follow up?

It’s often a good idea to send a follow-up request for your members to complete the survey. This should go out 24-36 hours after your initial survey request. In those follow ups, include a personal note for the guest, so they know it’s their opinion you are looking for in particular. This can motivate people to respond more fully.

Length of survey:

A recent HubSpot survey showed that most people are only willing to spend 15 minutes or less completing a survey . With a combined total of 42% only willing to spend 1-10 minutes. That’s about 7 – 10 questions, depending on how complicated your survey is. This length allows you to get the most responses, with a good balance of fast and well-considered answers.

How to write questions:

Simple questions are easier and take less time to respond to than complicated questions. You have likely seen the “How true is this statement, rate from 1-5: The event was useful.” style of survey question. This is more complex than needed. A better way to structure it is to ask, “How useful was this event?” with multiple choice answers like “Very, Not very, Neutral”. The more straightforward your question, the more likely you are to get accurate responses and a better response rate.

How to Distribute Surveys

Options for distributing your survey vary from print to digital, and even telephone surveys. As always, each option has pros and cons.

Printed Surveys:

Print surveys are easy to distribute because you can hand them out with any exit packs or gift bags, or even just hand them to your members as they leave your event. You’ll know who you’re giving surveys to. You can even add your survey to the welcome pack along with your conference badge holders and member name cards .

If you have a drop box for participants to return completed forms as they leave the venue or their hotel you might get a strong response rate, but may not be as effective if they have to mail in the form. Also, it’s hard to compile the results of these surveys. They’re best used for short, sharp, tick-box style surveys with yes or no, or multiple choice questions.

Telephone Surveys:

Calling participants after your event can add a personal touch, but the response rate isn’t always high, and sometimes phone calls feel intrusive. You’ll also need to record the calls in order to get the most accurate results, and compiling those answers is time consuming.

Digital Surveys:

A web form sent out by email or even an email form are far more efficient and effective methods to send out post-event surveys. You’ll get statistics on open rates and response rates and compile the responses in an easy-to-access online portal. Most importantly, you’ll give your attendees a convenient way to answer your questions in their own time. Online surveys are more cost-effective and have better response rates than other formats.

Questions to Ask

As we said above, the best surveys will have between seven and 10 questions of varying types. Here’s a selection of post-event questions you can choose from depending on your needs.

Are you satisfied with your experience at this event?

This is the first and perhaps most important question to ask. It will give you a high-level understanding of the most basic question: Are guests happy?

You can ask this question of both stakeholders like vendors and event partners as well as attendees. It is best phrased as either a yes/no, or a ranked question from 1-5. Best practice would include a “Why/Why not” comment box.

Would you recommend this event to others?

This question is often used to create a net promoter score (NPS). By offering a rank of 1-10, guests can suggest how likely they are to recommend your event. Those who answer 9-10 are a promoter, anything from 7-8 are considered passive, or neutral, and anyone who answers 0-6 is a detractor.

Using this question to generate an NPS can give you a quantitative metric to compare to other events.

This question is relevant to both event partners and sponsors as well as attendees.

Was this event well structured?

You can use this question as a yes/no, or a rated question to get a sense of the overall architecture of your event and how it was received. You might also pivot this question to ask “how did you find the structure of our event?”.

Ask this of attendees to make sure they got everything they need. You might find answers that suggest a new format, or show that guests missed out on content due to scheduling conflicts.

It’s valuable to include a why/why not comment box for open-ended questions on this one as well.

How useful did you find this event?

We used this example earlier when talking about the best ways to structure questions. By asking it this way and offering a range of multiple-choice answers from “Not at all” to “Extremely” you can get a sense of sentiment. You can also easily convert those selections to a numerical value to blend the quantitative and qualitative data into a reportable format.

Ask this of event attendees.

Will you attend future events put on by [company]?

This question aimed at attendees is also good for volunteers, event sponsors, or vendors selling at your event. It gauges the success of your event from a high level. A why/why not box makes this question more valuable by offering more nuanced insight.

What did you hope to get out of this event? (develop skills/gain knowledge/networking/other)?

This is another good multiple-choice question for attendees and guests, or event partners and sellers. You can tweak the options available to suit each audience. This will also help validate your event marketing and format.

The answers to this might give you ideas for future events and topics as well.

Did this event meet your expectations?

Follow the question above up with this more generic question that gives you a sense of how well you met the needs of your members and guests. A yes/no here makes it easy to compile the results, but a why/why not comment box will help drill down into more actionable insights.

Why did you decide to attend this event?

A variation of the two questions above, this open-ended query lets you know what your attendees value about your event. You could also select multiple-choice answers like “networking opportunities”, “it looked fun”, “I wanted to see the new [product]” etc.

This is a particularly good question for new stakeholders or those who are peripherally related to your core business.

Rate this event on the following:

• Event timing
• Layout of the venue
• Date of the event
• Refreshments/Snacks/Beverages/Catering
• Programming/content
• Value for money

If you want quick, rapid-fire responses to specific elements on your event you can do a rated style question. Ask respondents to assess each of the elements of your event on a 1-5 or even 1-10 scale. The qualitative data you get here can be compared to other events, and also give a snapshot of what you did well, vs less well.

What would you describe as the biggest takeaway from our event?

If your event was a sales meeting or a training conference this question is a must-have. It will help you determine if your attendees got the key messages, and help you measure your goals for messaging and education. Ask this one of attendees using an open-ended style in a free-form comment box.

How helpful were the staff at the event?

Every event needs help. How your staff respond to attendees will impact their perception of your organization. Use this as a rated question, with an optional box for comments to find out if there was anything particularly good or negative that people experienced.

Did our event improve or weaken your impression of our organization?

Some events are all about community outreach, or thought leadership. If you launch an event hoping to engage with clients, this question will measure success. Like many of the questions here, you can structure it with a ranking system or multiple choice, and even add a comment box. It’s a good question for event guests as well as partners.

What would you improve about this event? / What would make the event better?

By asking for specific improvements you’re guiding your respondents to give their constructive feedback. This kind of “growth opportunity” question can improve the way your less happy members react to your event, while also giving you valuable feedback from stakeholders.

What did you enjoy most during our event?

An opportunity to spread positivity toward the end of your survey can help influence the overall impression of your event and organization in the eyes of its participants. It will also give you a sense of what went right, and what sort of content is most appealing. Ask this of any attendee, partner, or worker at your event via a free text box.

Which part of the event was most valuable for you?

This question and the one above are slightly different, in that the most enjoyable parts of an event aren’t always the most valuable. Here, you might get surprising answers, so it’s best to leave it to free text. For example, a guest might say “learning about the different workgroups within your organization” was the most valuable – which may trigger more content based on the different functional groups within your company.

As with many questions, this is useful feedback from both guests or members, and for groups like vendors or event sponsors.

What should we add more of to future events?

Asking for attendees' thoughts on this subject will help you ideate new content ideas or formats for new events.

Questions for Digital Events

You can ask any of the above questions for events of all kinds, but these ones are specifically targeted to online or virtual events. They include:

How satisfied were you with the event's digital features?

Finding out if your guests enjoyed or benefited from the digital format is important. This question does that. You should use a rated system to gain quantitative data.

Was it easy to log on?

This type of usability question will help you uncover any errors or issues you weren’t aware of during the operation of the meeting. You could add multiple-choice responses like: - Yes, very - Yes, once I figure it out - Not really - No, I had problems with your connection - No, I had problems with my computer

Would you prefer virtual or in-person meetings in the future?

Especially in the current era, many events are moving digital. You can determine if this move was the right one for your organization by polling guests after they attend a digital meeting.

Questions for Internal Stakeholders

As with digital events, your internal stakeholders and partners, as well as staff, your board, and even volunteers might have separate feedback to offer. Questions for these groups might include:

Would you partner with this event again in the future?

This question, specifically for event partners and vendors, will assess whether you delivered value for money. It can help determine the feasibility of your conference or meeting down the road. This question is a good candidate for a yes/no response, with a why/why not comment box that helps provide further insight.

How can we improve the event experience?

Stakeholders will likely have a lot of opinions to offer here, especially if they partnered with your organization’s event for business opportunities. Give them a large comment box to capture their thoughts with.

By giving staff the opportunity to give their thoughts, you might also capture unofficial responses they heard anecdotally during your event. Also, they’ll be more invested in the event’s success because your staff worked hard to make it all happen, so their insights will be particularly keen.

Comments often lead to meaningful improvements, like a switch to sustainable lanyards that helps improve the environmental footprint of an event and leads to a better public perception for the organization that made the move.

Do you consider this event a success? Why or why not?

Similar to the questions above and below, this seemingly straightforward question can help you see where or how you did well for your stakeholders. A yes/no followed by an optional comment box is the best format for this stakeholder question.

Did the event meet our objectives for our organization?

This is a very nuanced question, but it is one for your post-event analysis team to work on. This question will be informed by the post-event feedback surveys sent to guests and members, if you structured them well.

Finishing Questions

The final questions you ask should be the opportunity for respondents to give any feedback they hadn’t yet had the opportunity to provide. Possible finishing questions include:

How would you rate this event on a scale of 1-10?

This overarching question is another quantifiable way to measure overall customer satisfaction (CSAT) with your event. A good time to ask this question is right before the final open-ended question of your survey that asks for free-form feedback.

Please share any other feedback, ideas, or suggestions for future events

This is one of the most important questions you can ask, and it should be added to almost every survey, usually as the last question. The free-form format is a catch-all for your stakeholders and guests to give their honest and unfiltered or unguided views. This is where you’ll get some of the more surprising feedback. You might even find it’s where attendees leave their most positive feedback.

Ready to Survey?

These types of questions and the tips for post-event surveys will help you get the most effective feedback from your efforts and gauge attendee satisfaction. Remember, not all your feedback will be positive: That’s a good thing! Take the constructive feedback as an opportunity to learn and grow. You can incorporate this post-event feedback into your future event planning and make each one more successful than the last. For more conference and event inspiration and ideas visit our resource centre at ConferenceBadge.com .

Originally published on Feb 02, 2024

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18 post-event survey questions to ask your attendees

How do you ensure that attendees keep coming back to your meetups, conferences, webinars, or virtual events ? It all starts with knowing what people think about the event.

Getting a clear idea of what people liked and didn’t like about the event can help you make the next one even better. Creating a post-event survey can help you collect that valuable feedback.

In this post, we’re going to discuss the ins and out of post-event surveys — including what types of questions to include — and share some best practices. 

What is an event survey?

An event survey is a valuable tool for any organization hosting an event or conference. Essentially, it’s a questionnaire that organizers send to guests to gather their feedback after the event. The event can be a conference, a webinar, a virtual summit, or another business gathering. 

No matter the size of the event or the format you choose to hold the event in, an event survey will help you better understand your attendees. You can evaluate the responses and use them to understand what’s working as well as what you should improve for future events.

Just so you know

Make your own free online post-event survey to get important event feedback, fast.

What questions should be included in an event survey?

The right questions can help you gauge the success of the event overall. These questions generally boil down to three types — yes/no, open-ended, and multiple choice/ratings. It’s best to include a mix of all three in your post-event survey. 

Yes/no questions

When you need a straightforward yes-or-no answer, this is the way to go. You can always give participants the opportunity to expand on their answers as well. This is particularly helpful if they’ve answered with a “no.” 

Here are some examples of yes/no questions to ask your audience:

• Would you recommend the event to a friend or colleague? 
• Would you attend the event again next year? 
• Did the event meet all of your expectations? 
• Do you think the event was structured well? 
• Was the event a good networking opportunity for you? 
• Would you like to learn about participating in next year’s event? 

Open-ended questions let the respondent give feedback without restrictions. It’s more difficult to analyze open-ended responses when you’re dealing with a large number of surveys, but the qualitative data can provide more interesting insights than other types of questions.

Below are examples of open-ended questions to ask your guests:

• What was the most valuable part of the event for you?
• How can we improve the event for next time?
• What made you decide to attend the event?
• What was your biggest takeaway from the event?
• What topics would you like to see covered next year?
• Do you have any additional suggestions for this event?

Multiple choice/ratings 

These types of questions ask respondents to rank their answers on a numeric scale or select from a set answers.

Here’s a list of rating questions, but you easily change them to a multiple-choice format:

• On a scale of 1–10, how satisfied were you with the event?
• On a scale of 1–10, how would you rate the event overall?
• On a scale of 1–10, how would you rate the location of the event?
• On a scale of 1–10, how would you rate the speakers? 
• On a scale of 1–10, how would you rate the cost of the event?
• On a scale of 1–10, how likely are you to recommend the event to a friend?

Post-event survey best practices 

Here are a few best practices to help you collect more actionable feedback from your event surveys. 

Send the survey within 24 hours of your event 

One of the biggest mistakes that hosts of both virtual and in-person events make is waiting too long to send a feedback survey. If you wait too long, attendees are likely to forget details. They’re also more likely to ignore the survey altogether. 

Send surveys while the event is still fresh in their minds — ideally within 24 hours. This means you’ll need to have the survey and your distribution method prepared in advance.

Want to save time creating your post-event survey? Use one of our free survey templates .

Send a follow-up reminder  

If you don’t receive a survey response after a couple of days, it’s a good idea to send a survey follow-up email . Resend the survey link or form with a personal note — from you or another staff member — asking the attendee to complete the questions. Be sure to express your appreciation for their time and let them know that you’ll use their responses to improve future events.

Offer an incentive to complete the survey

Motivating your audience with an incentive can increase the chances of them filling out the questionnaire. It doesn’t have to be expensive. You can offer a discount on future tickets or products, or enter their name in a raffle for a gift card or other prizes.  

Send surveys to speakers, volunteers, and sponsors 

Post-event surveys aren’t just for attendees. If you modify them a bit, they can also be a great way to collect feedback from speakers, volunteers, and sponsors. Their insights can also help you improve and streamline the process for future events.

If sponsors give you positive feedback, you can also use that as a natural segway to ask them to sponsor future events. 

Put together a game plan to implement survey feedback 

What good is all of this feedback if you don’t review it carefully and use it to inform future events? The next step is to analyze and categorize the feedback. While you don’t need to implement every suggestion, you should tag all of the great suggestions and then work with all stakeholders to prioritize and implement the improvements.

One way to quickly analyze and streamline all of the feedback is by using the new Jotform Report Builder .

You put a lot of time and work into your event. But just because the event is over doesn’t mean your work is done. Send out the post-event surveys, follow up for more responses, and then take action based on the results.

Thank you for helping improve the Jotform Blog. 🎉

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Post event survey questions: what to ask and why.

10 min read For any kind of event, attendee feedback is essential if you plan to improve future events or give attendees what they want. Although it can be hard to hear, gathering feedback in the form of post event surveys is the best way to improve attendee experience in the future.

Using post event surveys you can find out exactly what attendees thought of your event, which parts they enjoyed the most or got the most out of, or which parts they thought could be improved at future events.

Creating post event surveys involves using several types of questions.

Whether you’re gathering qualitative data through open ended questions, or are measuring attendee satisfaction using quantitative surveys, you can generate a lot of useful information if you ask the right questions.

In this guide we take a closer look at post event survey questions, from what they are, to which questions you should ask and what the benefits are.

What are post event survey questions and why should I care?

Post event surveys are a great way to gather valuable feedback from actual event attendees that can be used to judge the success of your event, and help you improve future events.

Whether the feedback you gain from your survey questions is positive or negative, the business impact of post event surveys cannot be underestimated.

The business impact of post event surveys can be seen in how they inform how future events are run using real feedback from event attendees to make improvements.

When it comes to planning future events, your post event survey can inform everything from the timing of your event, to the perceived quality of the speakers, the usefulness of the content, and how likely people would be to attend future events.

Post event survey questions should be used at the end of every event you host, whether it’s a virtual event or webinar, networking opportunities, corporate events and conferences.

Improve your post event surveys with Qualtrics

Why use post-event surveys, build trust with your target audience.

People like to think that their opinions matter, especially when they’re asked for feedback about an experience. By asking questions post event you are letting your event attendees know that you value their opinion and want their advice to improve your next event.

Make more informed decisions

The worst thing you can do when planning your next event is make assumptions over what has worked before. Where you may have deemed your event success, your actual attendees may have disliked an element you thought worked well.

If you repeat the same thing, you’ll reduce the chances of previous attendees coming back.

Measure event potential

A post event survey is excellent for providing constructive feedback on the types of events your running or the type of content you use in your conferences and events.

By using a post event survey you can judge the potential for future events, or at least rule out whether a particular event type is worth repeating.

This can save you a lot of time and effort and help you focus on your next event.

Improve future events

While post event survey questions should help to highlight the things you’ve done well, you should also ask for feedback to help you improve future conferences or events.

You should get feedback on everything about your event. From the friendliness of staff, to the registration process, communication during the event, the speakers, the agenda, even the refreshments.

Get as much post event feedback as you can to help with planning your next upcoming event.

What are good post event survey questions?

Event survey questions should be made up of several different types of questions that will provide a mix of qualitative and quantitative responses.

Here’s just a few of the questions you could use when creating surveys for your event:

Rating scale questions

Rating scale questions are effective when you want attendees to provide general feelings about your events. These are closed questions that simply ask respondents to choose a number on a rating scale, for example:

How would you rate the experience you had at the event?

1 – Excellent

2 – Good

3 – Neutral

4 – Poor

5 – Terrible

Multiple choice questions

A multiple choice question can be useful because the respondent just needs to choose from an option you’ve provided (although it can deny attendees the chance to provide additional information. For example:

Which session did you find most valuable?

Open ended questions

Open ended questions work well when you want to explore an attendees thoughts or opinions in their own words, and gather more individual responses. They want provide any statistically relevant information, but the nature of the answers can still provide valuable feedback. For example:

Which part of the conference did you find most enjoyable?

Which part of the conference did you find least enjoyable?

What changes would you recommend we make for next year’s event?

Likert scale questions

Likert scale questions are closed questions that ask respondents to rank their overall satisfaction from one extreme of scale to another. They can be very effective at providing statistically useful data. For example:

I’m satisfied with the level of information presented by the keynote speaker

1 – Strongly Agree

2 – Agree

3 – Neither agree nor disagree

4 – Disagree

5 – Strongly disagree

How many questions should a post event survey have?

While there’s no set rule over how many questions the ideal post event survey should have, according to SurveyMonkey , respondents are most likely to finish shorter surveys.

It’s important not to overload attendees with too many questions as it could leave a bad last impression on your event.

Having said that you should use as many questions as you need to get the feedback that’s relevant to your event.

You should use a mix of question types to ensure you get a balance of quantitative and qualitative responses.

What questions should I ask in a post webinar survey?

With more events going online and the increasing popularity of virtual events, this has lead to more challenges when it comes to event surveys.

Some key questions you should ask in your post virtual events surveys include:

• Did you find the webinar engaging / interactive enough?
• How would you rate the quality of the slides & content
• Did the event meet your expectations
• How likely would you be to attend future events?
• Would you be interested in future events about this topic?
• Would you rate the speaker’s presentation skills
• Did you have any problems accessing the event?
• How would you rate the technology used in the event?

Examples of survey questions generalized and specific for all event

How satisfied were you with the overall event experience.

It’s always useful to know what attendees thought about your event in general. You can then use follow up questions to get feedback on specific aspects of the event.

What was your favorite part of the event?

This can be useful for measuring success and you might be surprised that what you thought would be the highlight was outdone by another aspect of your event.

How could we improve future events?

Remember, negative feedback is just as important as positive feedback (if not more important). Especially if it can help you improve future events.

How likely would you be to attend one of our events in the future?

This can be useful as a measure of success for your event, but can also be used to inform your marketing and understand whether you met expectations.

How satisfied were you with the information you received during the event?

Once people are at your event you want to ensure they know where to go and what they need to do. This will help you understand how attendees judged your event organization.

How friendly did you find the event staff?

Understanding how staff performed at your event can help you make improvements in future and ensure your event or conference isn’t let down by poor customer service.

Did you have enough opportunity to network?

If you’re running a B2B event in particular, you should remember that attendees may be looking for a chance to add to their network and talk with like minded people in their industry. If attendees feel they’ve been shuffled from one thing to another with no chance to network, you need to know.

Please add additional comments

You should always have this type of open ended event survey question because attendees might have specific feedback you haven’t given them an opportunity to give in other questions. This type of event survey question can provide valuable, personal feedback from attendees.

Did the event technology improve the experience?

If you’re holding a virtual event, or even a hybrid event, it would be useful to know if the technology you’ve used was helpful, or if attendees found it a hindrance or difficult to use.

Event survey questions are an important part of evaluating your event and gaining information for planning your next event.

With Qualtrics you can easily ask event survey questions to understand what made your event compelling, and what left attendees wanting more, and what you could improve.

Using Qualtrics event feedback you can understand everything from event logistics and attendee satisfaction, to understanding the effectiveness of your content and speakers as well the biggest opportunities to improve in the future.

Get everything you need to gather data to help measure success of your event in one place where you can access and visualize all your information to make info

Get started with a Qualtrics free account

Related resources

Best survey software 16 min read, close-ended questions 7 min read, survey vs questionnaire 12 min read, response bias 13 min read, double barreled question 11 min read, likert scales 14 min read, survey research 15 min read, request demo.

Ready to learn more about Qualtrics?

40 Powerful Post-webinar Survey Questions to Ask Your Audience

There’s more to hosting a webinar than engaging your audience. You need to make sure they’re relevant and contain information that viewers can readily absorb. 

You can gauge your success in that endeavor with a survey. Post-webinar surveys give you invaluable information about your prospects, their desires, and their pain points. You can then immediately apply the attendee feedback you gather to improve online events. 

However, the quality of responses you receive is dependent on you asking the right questions. The post-webinar survey questions you ask event attendees must leave room for thorough responses so you can learn from them. The point is to synthesize those insights to build top-notch webinars and refine your marketing strategy to drive more conversions. These large achievements require you to hone in on the finer details, and this article will help you do just that. 

Why Create a Webinar Feedback Survey?

You already run polls and live events during your virtual events, and your registrants show up, so why the need to send a survey when a webinar ends? Post-event questionnaires are (usually) anonymous and completed solo, and that privacy makes viewers feel more comfortable providing their honest opinions. Their thoughts bring several benefits, which we’ve broken down below. 

Understand Your Audience

If you want to understand your audience, ask how you can improve and become more appealing to them. You may think you know your target demographic well, but you gain rich insights into what your audience wants when you review your webinar analytics and directly ask them how you can better serve them. 

This entails more than understanding what they want and what their pain points are. It requires you to relate to them in a way that fosters a genuine connection.

Improve Webinar Quality 

Your webinar attendees can greatly help you improve the quality of your events. Asking the right post-webinar survey questions will reveal exactly where you fall short and how you can improve your content, presentation, and pre- and post-event communications. This leads to higher audience attendance and stronger organic conversions for automated webinars as well as live and on-demand events.

Types of Webinar Surveys

There are three main ways to conduct a survey: telephone, paper, and online. Since the majority of people use the Internet, online surveys have become increasingly popular. Going paperless is also environmentally friendly, and it takes less manpower to design one survey template to customize and send en masse than it does to make individual calls.

Besides different methods of administration, surveys also feature a range of types to hone in on various aspects of the attendee experience. 

Customer Satisfaction Survey

The customer satisfaction survey is one of the most common and useful types. As the name suggests, its goal is to obtain a deeper understanding of how customers feel about a particular product, service, or business activity.

These questionnaires gather customers’ opinions about your business. You can then leverage that information to make improvements and support high customer retention.

Format, Content, and Speakers Feedback Survey

The format, content, and speakers feedback survey deals with your webinar presentation. It asks audiences how they would rate the format (how-to, Q&A, panelist discussion, etc.) of your virtual event, the content covered, and even the speakers you choose and their presentation skills. 

This style of questionnaire allows you to see if your attendees would prefer a different format or method of delivery, or if you’re already on the correct track. Unlike an overall satisfaction survey, this kind targets specific key elements of your webinars so you can fine-tune future deliveries for a more positive response.

General Conference, Event, and Webinar Survey

While many survey types focus on products, this format hones in on events. A webinar and conference form measures how well (or poorly) attendees received an event. This gives the organizers important feedback about what elements audiences particularly liked and disliked.

When organizing networking events, it’s imperative to ensure attendees are satisfied with the overall experience, so their feedback is invaluable. Further, showing you care about their constructive feedback by implementing their suggestions is an excellent strategy to keep people coming back for more of your content.

Product and Marketing Survey

The purpose of a product and marketing survey is to determine your target audience’s wants and needs and to learn how best to reach out to more potential customers.

The data gathered from this questionnaire will help your business craft more effective marketing campaigns to increase sales. The goal is to connect with your target segment and find out what you can do to engage your audience further .

Webinar Survey Questions

Not sure what your post-webinar survey questions should ask? Here are some suggestions to get you started. By adapting and incorporating the following questions into your post-event follow-up, you’ll be able to customize your webinars to enhance the user experience and move viewers down your sales funnel. 

Choose the questions that best fit your webinar format, content, and goals, or simply use them as an overall guideline for improving your webinar survey questions overall. 

Customer Satisfaction Survey Questions

• On a scale of 1 to 10, with 10 being the highest and 1 being the lowest, how satisfied are you with your most recent webinar experience? Why did you give this rating? 

(Asking for an explanation gives you greater insight into the reasoning behind the rating.) 

• What can we do to improve your rating? 

(This gives you actionable advice to improve audience satisfaction scores.) 

• What was your favorite part of the webinar? 

(Leave this open to gain an informative answer.) 

• What was your least favorite part of the webinar?

(Leave this open-ended to gain an informative answer.) 

• Does webinar length affect your enjoyment of the webinar? Why or why not? 

(A detailed answer lets you know if the overall webinar length was a deterrent or strength.) 

• Was the webinar topic what you expected? Explain your answer. 

(This tells you if you properly marketed your webinar or where you can improve titles and ads.) 

• Will you attend the next webinar? Why or why not? 

(This tells you how promising of a lead the prospect is.)

• What would you like to see included in our next webinar? 

(This gives you ideas for what to include in future events; if desired, give a poll or suggested ideas to choose from)

• Are you more or less likely to visit our website/social media pages/blog as a result of your most recent webinar experience? Why or why not? 

(This tells you if your webinars are driving audience interest.)

• Did you learn something new from the most recent webinar? If so, what was it? If not, explain what you had hoped to learn. 

(This helps you understand how informative/interesting your webinars are, and gives you insight as to how to include other content from an audience’s POV.)

You can also include demographic questions in your overall satisfaction survey. 

Format, Content, and Speakers Feedback Questions

• Did the webinar speaker influence your decision to attend this event? 

(You want to know if the speaker you choose draws in a crowd.)

• Did you enjoy the way the webinar was presented? Why or why not? 

(Your audience will let you know what format they prefer.)

• On a scale of 1 to 10, with 10 being the highest and 1 being the lowest, how would you rate the speaker of the webinar? 

(A rating scale can be averaged after all surveys are completed to give you an idea of how well the speaker resonated with the audience.) 

• What was your favorite topic covered and why? 

(This reveals what your audience most enjoyed.)

• What topic not covered today would you like to see discussed in the future?

(Offer a multiple-choice option of topics you’re likely to cover in the future.)

• What was the main takeaway for you? 

(This shows if your webinar hit home.)

• Was the content covered a determining factor in why you attended? Please explain.

(Learn if your topics are driving traffic, and if not, what is.) 

• Was the speaker knowledgeable and engaging? 

(This uncovers if your speaker resonated with the audience.)

• What speaker would you recommend for future webinars? 

(Gather suggestions from your audience.)

• Was the content delivered in a timely fashion? 

(In other words, was your webinar too long, rushed, dragged out, etc.?)

General Webinar Survey Questions

• How many webinars have you attended before, including this one? 

(Learn how experienced your audience is in viewing webinars.)

• How long do you feel a webinar should be to remain relevant? 

(Suggested durations help you keep webinars at an engaging length.)

• How many of our webinars have you attended? 

(Estimates how many warm leads make up your audience)

• What type of webinar do you enjoy most? 

(Offer a multiple-choice format suggestion.)

• What is your favorite thing about webinars? 

(Are your webinars hitting these satisfaction points?)

• What is your least favorite thing about webinars? 

(So you learn what to avoid in your own webinars) 

• What interactive features do you use in webinars?

(Learn if your audience uses chat, surveys, polls, etc., and what other elements you should incorporate) 

• What has been the most memorable webinar you’ve attended to date?

(If it’s not yours, you’ll have a webinar to refer to for guidance.) 

• What made you attend this webinar today? 

(This hones in on the driving factor for each audience member)

• Do you prefer live, automated, or on-demand webinars? 

(Learn how to best leverage your webinar content.) 

Product and Marketing Questions

• What did you hope to gain from this webinar? Did you realize that goal? 

(I.e., Did your webinar respond to your audience’s pain points?) 

• How did you find out about our webinar? 

(This tells you if your marketing efforts are working well) 

• What products or services would you like to see covered more in the next webinar? 

(Learn which products appeal most to audiences.) 

• Were the brand, products, services, and related discussions explained thoroughly? 

(Did your audience learn something new about your brand?) 

• Did this webinar influence your buying decisions? 

(This tells you how likely your webinars are to result in a sale) 

• What promotions and/or freebies did you enjoy most? 

(Discover what webinar CTAs and incentives work best for your attendees) 

• How likely is a webinar to influence your buying choices in the future?

(This tells you if webinars are productive marketing tactics for driving sales) 

• Was the registration process easy? 

(That is, is your sign-up process a barrier to attending?) 

• Care to share a referral to our next webinar? 

(Referrals yield potential leads.) 

• Will you attend our next webinar? What incentive would most influence your decision? 

(Show multiple-choice CTA incentives.) 

How to Create a Webinar Survey

Creating a survey from scratch doesn’t have to be difficult. If you take the right steps, you can reduce the stress of developing quality questionnaires while still ensuring you capture accurate and useful data from attendees.

Decide How to Conduct Your Survey

Before crafting your survey, consider the best way to engage with your target audience. Decide if a paper form, online form, or telephone questionnaire is the most appropriate way to reach out to your customers.

If you’re dealing with older customers, a telephone survey might be the best option. However, you also need to take into account the products, services, or events your business offers and tailor your engagement strategy to fit those.

For example, if you host webinars, your users are obviously tech-savvy and comfortable operating online, so a digital survey would likely earn the best response rate.

Selecting a delivery format that’s most convenient for your audience not only shows you’re aware of their needs but also increases the chances of them completing it.

Know the Purpose of Your Webinar Survey

To construct a useful survey, you need to decide what information you want to gather and why you’re conducting the survey in the first place.

Do you want to know what went right or wrong with your session, or learn what people want from a future webinar ?

Important information to gather includes:

• Attendee names and contact information
• What was successful
• What could be improved
• Any major suggestions for improvement
• Attendee opinions about the webinar

Make It Easy for Yourself

One of the main obstacles of building a post-event survey isn’t the content but the design. Online surveys are arguably the most convenient way to connect with your target audience, but they’re also the trickiest to produce.

Many people assume they need to know how to code to create a digital form. However, this is no longer the case: There are a variety of survey makers online, including SurveyMonkey, Google Forms, Jotform, and Zoho Survey, that handle the hard work and leave the important segments to you, such as inserting relevant questions.

So, instead of worrying about learning a programming code or having to hire someone, keep it simple and use an online builder.

How to Gain the Most From a Webinar Survey

After all the work put into its development, you want to make sure your survey provides a worthwhile return. Remember, the aim of your survey is to encourage participants to give you insightful answers.

Tailor the questions to the information you want to gather, such as: 

• Insights for Improvement: Learn how you can improve your webinars based on audience feedback and preferences. 
• A Deeper Understanding of Your Audience: Delve into your audience and their pain points as a whole so you can create webinars around those findings. 
• Growing Your Email List: Discover more about registrants and participants to acquire more leads. 

Regardless of the reason for the survey, it’s common practice to collect participants’ names and email addresses, as this will help you follow up with registrants after the webinar (whether or not they attended).

The more responses you receive, the greater the value of your survey, so it needs to be user-friendly to encourage participation. Keep it short and concise to avoid intimidating people as well. 

Include a healthy number of close-ended questions. This not only helps the participant make easy choices but also makes the information easier for you to analyze. It’s recommended you leave space for additional comments to give participants the freedom to express their thoughts in full.

To achieve the highest response rate, distribute your post-event survey properly (that is, delivery, format, messing, etc.). Consider the different devices your audience will use to complete it, their experience with and perceived value from the webinar, and the time they’ll have to commit to the questionnaire.

How to Achieve a High Response Rate

The more responses you collect, the more useful feedback you can synthesize tof make your future events successful. To obtain a high response rate, you should focus on a few key aspects:

• Show genuine gratitude and thank people for taking part in the webinar and completing the survey. State that you appreciate their feedback and that it will help improve your service and increase the value of your webinars.
• People are more likely to fill out the form if they know it’s short and won’t take too much of their time.
• What time you send the survey also impacts response rate. If you send a questionnaire prior to the event for attendees to fill out afterward, most will forget about it. To avoid this, consider sending your survey within two hours of the webinar’s conclusion. That way, the event will still be fresh in their minds, and the information you obtain will be more accurate.

Analyzing the Survey Results

How you analyze the answers to your survey will vary by question type. The built-in features of your chosen webinar platform will also influence your analysis.

Open-ended survey questions require the most in-depth analysis because they’re subjective, and the how and why are incredibly useful to marketing teams and product design. Their specificity can also contribute to and guide major changes in your offers.

Questions about the presenter are important as well. If a webinar host elicits too many negative responses, find out why. Some issues can be resolved easily, but ongoing negative feedback necessitates serious changes. 

For example, technical issues that make the presenter hard to understand are usually quick fixes. But if people find the presenter themselves irritating or difficult to follow, you may need to bring on someone else to host. Review both quantitative (scale rating and multiple choice questions) and qualitative questions when evaluating your presenters.

The content of the webinar presentation also deserves a closer look. Scale ratings can serve as an indicator of general audience impressions, but you’ll need more focused feedback to improve future webinars and increase attendee satisfaction. Because of the need for a thorough review, the presentation content may take more time to optimize. 

No questionnaire is perfect, so expect to tweak your post-event survey questions over time to gather actionable insights. If you receive inconclusive or ambivalent answers, look into why. Perhaps the question was unclear or too leading. Removing bias from questions is one of the hardest tasks when crafting a post-webinar survey, but it’s also crucial to its reliability.

Collecting the honest opinions of past session attendees can make a huge difference in the quality of your future webinars. They provide valuable insights into your events’ successes and shortcomings so you know what to keep and what to change.

Surveys are a simple, cohesive way to gather this information; you can easily send one after every event. If utilized correctly, these questionnaires will help strengthen your webinars so they more consistently achieve the goals you set for them.

Create More Quality Content

Once you know what your target segment wants from a virtual event by asking them powerful webinar survey questions, it’s time to get to work! Demio is a top-rated webinar solution for sales teams that aim to craft quality content that appeals to audiences. With interactive and customizable features to make your webinars stand out, you can have your first successful webinar running within minutes. Get started for free or book a demo today to learn more. 

Frequently Asked Questions About Webinar Survey Questions

How many webinar survey questions should i ask .

Ask around 10 questions so you don’t overwhelm your audience but still gather enough useful information. 

How do I get audiences to fill out webinar survey questions? 

Incentives like discounts, promos, sneak peaks, freebies, and invites to exclusive content are excellent options to encourage audiences to fill out webinar surveys. 

How do I apply the information from survey responses to my webinars? 

Compare audience feedback to identify patterns in responses. Then, you can make specific changes and improvements to your webinars that are the direct result of your respondents’ opinions. That action will both display your regard for your attendees’ thoughts (in turn endearing your brand to them) and help you tailor future presentations to their preferences, which will lead to higher attendance rates, greater engagement, and, ultimately, more conversions. 

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30 Great Post-Event Survey Questions to Ask

Did you know that the average webinar has more than 260 attendees ? While the pandemic has made an impact on the events industry, it’s getting back as strong as ever. Whether you run virtual events using an event app or prefer in-person interaction, events can be a powerful source of new business.

Instead of asking people what they think about the event on the spot, send them a post-event survey right after . This will help you show your participants that you value their opinion, capture any feedback they might have, and improve your events in the future.

Once you’ve picked the right tool, creating a survey is easy. Let’s take a look at how it’s done. 

What is a post-event survey?

A post-event survey is a type of event feedback survey you run after an event (in-person, virtual event, hybrid) to find out what the participants thought about the event. The aim is to get feedback on various aspects so that you know what you’ve done well and what needs improvement.

While event attendees are your most important target audience, you should not forget about your:

• event sponsors
• team members

Sending out a great post-event survey in time ensures that you provide a better experience for everyone involved in any upcoming events you may host.

If events are a significant part of your marketing and sales strategy, you may consider running pre-event surveys as well.

Benefits of running a post-event survey

There are many reasons you should consider sending out surveys after your event, but we’ll mention just a few of the most important ones.

Using a direct source of meaningful and genuine feedback 

You may be aware that people rarely provide feedback on their own. In most cases, they won’t be tempted to do so unless they’re pretty dissatisfied. Research shows that only one in 26 unhappy customers complain - the rest simply leave.

Running a post-event survey lets you control the narrative and ask event attendees and speakers for feedback about specific topics. You don’t have to wait for the off chance that someone may give you feedback. You can get the qualitative and quantitative feedback you need to make a difference in future events.

Assessing your events multidimensionally

We often think about just one aspect of an event which is the event attendees. We need them to get a return on investment from the event, and this is why they get all the focus. However, to prepare a stellar event, you need multiple feedback sources .

Creating a survey is easy and takes just minutes. This is just one of the reasons to create multiple survey types for different stakeholders so you can get a comprehensive overview of how an event was received as opposed to a single perspective.

Drawing conclusions for future events

What went well? What should have been removed from your event? Perhaps the attendees disliked your Q&A session and found a specific speaker boring. You won’t know unless you ask the right survey questions .

Post-event surveys help you find out what you should continue doing and what needs to be eliminated to provide a better experience for everyone involved as you work on future events. 

How to create a perfect post-event survey

If you’ve never created a survey before, you could have a few concerns or questions. Here’s everything you need to know before creating your first post-event survey.

Keep it short

The rule of thumb for creating surveys is that the fewer questions it has, the better it performs. For surveys with 1-3 questions, the completion rate is 83% . The more questions you add, the lower the survey completion rate will be. It may be worth it to send fewer shorter surveys to different audiences rather than one long survey to secure the best feedback.

Send it out on time

When should you send a survey after an event? It really depends, but the only good answer is: as soon as possible. You want to strike while the iron is hot and when the memory of the event is still fresh. The sooner you send the surveys after the event, the better, but ideally, you want to dispatch them within the first 24 hours. 

Juggle with formats and question types

The beauty of event surveys is that you can try out different types of questions: multiple choice, drop-down, matrix, yes/no questions, you name it. Besides questions, you can try out different ways to send your surveys: email, SMS, and live chat on your website.

If you have a sizeable audience, it’s worth testing out different question and survey formats to see which event surveys deliver the best results and the most actionable feedback .

Turn data into actionable insights

When you create a post-event survey in Survicate, your answers get stored in your dashboard where you can see who responded and how. You can get an actionable breakdown of your answers but don’t get stuck on numbers alone. Once the responses stop coming in, analyze them and make an action plan.

Ask some questions sooner than others

You can ask your event attendees about the value they got from the event even a week later. However, if you want to ask about the venue, the accommodation, the quality of the refreshments, or anything else related to the logistics, you may want to ask sooner rather than later to help you prepare for the next event.

Consider incentives

Offering financial incentives to encourage people to give feedback is not always the best course of action, but it can yield great results. You don’t have to offer $100 per survey, but you can provide a small token of gratitude, such as an Amazon voucher or a discount code for your next event. If all else fails, try this strategy to get more out of the surveys you send out.

Ask yourself if you’d fill out that survey 

Would you fill out the survey that you just sent out to your attendees and speakers? Take a step back and see if it’s too wordy, asks for too many details, or maybe, you just sent it out too late after the event. 

List of post-event survey questions to ask

There are many questions you can ask after an event. We’ve sorted some of them for you according to the recipients. Depending on the kind of feedback you want to collect, you can ask questions to attendees, speakers, sponsors, partners, and many others. All of these audiences are vastly different and require a unique approach.

Must-ask post-event survey questions

No matter who you’re sending the survey to, here are some questions for gathering feedback you don’t want to miss to ensure you get valuable feedback for your next event.

• What is your biggest takeaway from the event?
• What did you like most about the event?
• If you could remove one thing from the event, what would it be?
• Did the event meet your expectations?
• On a scale from 1 to 10, how likely are you to recommend this event to a friend or colleague?

Survey questions for attendees

Here are some good starting points to gauge attendee satisfaction:

• How satisfied were you with the overall event organization?
• How satisfied were you with the networking opportunities at the event?
• How likely are you to participate in our events in the future?
• Why did you choose to attend our event?
• What did you enjoy most about our event?
• How satisfied were you with the speakers and the sessions at the event?
• Are there any topics you would like to see in our upcoming events?

Survey questions for speakers

You want your speakers to feel as pleased as your attendees, or even more. Do not neglect them, and make sure to get their feedback about the event.

• What did you like the most about the event?
• Did you get all the information you needed to present at our event successfully?
• How satisfied are you with the overall event organization?
• What is the one thing that you dislike the most about the event?
• Would you consider speaking at our future events?

Survey questions for sponsors

Your sponsors are providing important funding, so they should be high on your priority list when it comes to feedback for future events. Needless to say, they require a specific set of questions, too.

• Did this event meet your overall expectations?
• Did you get a return on investment from this event?
• Would you consider sponsoring us again for a future event?
• What are your overall impressions of the event?
• On a scale from 1 to 10, how likely are you to recommend our event to other business owners like yourself?

Post-event survey questions for online events

Running an online event or webinar is of course different to organizing an in-person one. Here are some of the questions you might want to consider asking:

• Did you have any technical issues registering for the event?
• Did you run into any problems while streaming the event?
• On a scale from 1 to 10, how satisfied are you with the way the event was run online?
• On a scale from 1 to 10, how would you rate the audio and video quality?
• If you used our support, how useful was it?

Post-event survey questions for offline events

Here’s what you can ask if you organized a physical event, here are some questions specific to this occasion: 

• What did you like the most about the venue?
• What did you dislike the most?
• What kind of activities would you like to see more of in the future?

Start asking post-event survey questions with Survicate

As we showed above, running post-event surveys is easier than you might have imagined. After your event, just grab our event survey template and edit the questions to your liking. 

Once your survey is ready, you’ll get a link to share it on your website, in your emails, in live chat, through SMS—anywhere you can embed a link.

Alternatively, you can also build your own survey from scratch and customize it to your own audience and the type of feedback you want to collect. Whichever you choose, Survicate will help you create and send out your survey in a matter of minutes. And, with the 10-day free trial, you get acess to all Business plan features, so there is no excuse not to give it a go! Sign up for your free trial today!

We’re also there

33 Essential Post-Event Survey Questions to Ask

Learn the post survey questions you need to ask for key feedback.

How did your last event go? If you didn’t send out a post-event survey to attendees, you might not have the most objective assumptions. Conducting a post-event survey is a great way to find out whether you achieved your objectives, and how events can be improved in the future. Even if the feedback is less than stellar, you’ll find out exactly what your attendees expected, where you succeeded, and where you fell short. The key is to ask the right post-event survey questions.

All feedback is good feedback, but some questions are more essential than others. Here’s a guide to the top post-event survey questions to include.

Post-event surveys and question types

A post-event survey is typically distributed either at the end of your event, or immediately afterward. You want to time it so that the event is still fresh in the attendees’ minds. Most surveys are conducted digitally now, whether you send email, website, or mobile survey links. While you can use paper surveys, that often requires data input before you can analyze the feedback.

There are three main types of post-event survey questions:

• Yes/no questions: Yes/no and either/or questions are binary, such as “Have you attended one of our events before?” These may be followed by open-ended questions.
• Numeric scale questions: This question type asks participants to rate an experience or sentiment on a multiple-choice numeric scale, such as 1 to 10 or 1 through 5. This provides quantitative data to analyze.
• Open-ended questions: Both short- and long-form questions provide the opportunity for qualitative feedback. This can power a sentiment analysis, among other types of analyses.

Depending on the event type and the feedback you’re seeking, you might use one or more of these question types.

Essential post-event survey questions

Here’s what to ask your attendees, based on question categories:

General event questions

These questions can be asked of all participants, whether attendees, presenters, sponsors, or otherwise:

• How would you rate your satisfaction with this event?
• What did you enjoy most about this event?
• What, if anything, did you dislike about the event?
• Would you be interested in attending our events in the future?
• How likely are you to tell friends or colleagues about this event?
• Do you have any other feedback for us?

Questions for attendees

The following questions help you get a sense of what inspired attendees to register for the event, and how their expectations matched their actual experience:

• Why did you choose this event?
• What were your main goals in attending this event?
• What was your favorite presentation?
• Were there any subjects you wished were a bigger focus?
• Which events or subjects did you find unhelpful?
• Rate your satisfaction with the following: a. Date b. Time of day c. Speakers d. Presentation subjects e. Length of panels and discussions f. Venue/virtual event platform g. Networking opportunities h. Scheduling i. Overall quality
• Did you encounter any problems with: a. Registering for the event b. Finding a venue c. Getting to different panels or presentations on time d. Accessibility ‍
• What would you like to see at future events?
• How did you hear about this event?
• Is there anything else we should know about your event experience?

Questions for sponsors, partners, and vendors

Sponsors, partners and vendors hope to get a return on their investment when they participate in your event. These questions will gauge their success:

• Did the event meet your expectations as a sponsor/partner?
• How could we better serve your goals?
• Was the event relevant to your industry or company?
• Which events and presentations were the most useful?
• Was your ROI sufficient?
• Would you consider participating in future events?
• Rate your satisfaction with:
• Event preparation
• Event organization
• Loading/unloading processes (where applicable)
• Attendee interest

Questions for presenters

It’s important to find out whether your speakers and presenters had a positive experience. They’re typically the main draw for any type of event. Be sure to ask:

• How did the event venue affect your experience?
• How would you rate the technological setup?
• Did you feel like the organizers adequately prepared you beforehand?
• Were you able to attend other presentations?
• What could we do to make your experience better?
• Would you be interested in appearing at future events?
• Do you have recommendations for future speakers?
• How would you rate the event organization?
• Do you feel this event met your professional goals?
• How would you rate the networking opportunities?

General tips

After you outline your general questions for each survey, follow these tips:

• Ask follow-up questions: If you’re asking a yes/no or rating scale question, don’t forget to ask follow-up questions. For example, if you find out that someone was very dissatisfied with the event, you’ll want to know why. Include open-ended follow-up questions where appropriate.
• Follow up with participants: Once you receive your feedback, don’t forget to follow up with participants. People who had particularly positive or negative experiences may be receptive to offering further feedback, or feel especially strongly about whether or not they’ll attend in the future.
• Keep surveys short: Although most people enjoy offering their opinion, keep your surveys short. Asking 10 to 15 targeted questions is more likely to provide valuable feedback than 40 to 50 broad questions.

Collect post-event survey data with Voiceform

Choosing the right platform for your post-event survey questions is the key to encouraging participation and analyzing your results. Voiceform offers a robust survey platform, including multimedia question types, secure data collection, multi-channel distribution, an intuitive user interface, and more. Plus, the built-in analytic tools will help you review the data and find overall trends from participants. When you’re ready to ask these essential post-event survey questions, find out more about how Voiceform can help by booking a demo today.

We make collecting, sharing and analyzing data a breeze

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160 Questions to Ask After a Presentation

Asking questions after a presentation is not just about seeking clarity on what was discussed. It’s a golden opportunity to delve deeper, engage with the speaker, and enhance your understanding of the subject matter. But knowing which questions to ask isn’t always straightforward.

In this piece, we’re about to break down the art of crafting impactful questions post-presentation that will not only benefit you but also add value to the entire audience’s experience.

Table of Contents

Questions to Ask After a Presentation for Feedback

Questions to ask after a presentation interview, questions to ask students after a presentation, questions to ask after a research presentation, questions to ask after a business presentation, questions to ask after a marketing presentation, questions to ask after a book presentation, reflection questions to ask after a presentation, frequently asked questions, final thoughts.

• Can you summarize the key points of the presentation?
• What aspect of the presentation did you find most engaging?
• Were there any areas that were unclear or confusing? If so, what were they?
• How would you rate the overall organization and flow of the presentation?
• Did the visual aids (such as slides or charts) enhance your understanding of the topic? Why or why not?
• Did the presenter maintain good eye contact and use body language effectively?
• Was the presenter’s tone and pace suitable for the content and audience?
• Were there any statistics or facts presented that stood out to you? Why?
• Did the presenter address potential counter-arguments or opposing views adequately?
• Were the objectives of the presentation clearly stated and met?
• How well did the presenter handle questions or interruptions during the presentation?
• Was there anything in the presentation that seemed unnecessary or redundant?
• What would you suggest to improve the presentation for future audiences?
• How did the presentation change or influence your thinking about the subject?
• Did the presentation feel tailored to the audience’s knowledge and interest level?
• Was there a clear and compelling call to action or concluding statement?
• Did the presentation feel too short, too long, or just the right length?
• What was your overall impression of the presenter’s credibility and expertise on the subject?
• How would you rate the relevance and importance of the topic to the audience?
• Can you identify any biases or assumptions in the presentation that may have influenced the message?
• How did you determine what content to include in your presentation?
• Can you explain the rationale behind the structure and flow of your presentation?
• What challenges did you face while preparing this presentation, and how did you overcome them?
• Were there any points in the presentation where you felt you could have elaborated more or less? Why?
• How did you decide on the visual elements and design of your presentation?
• Can you describe your intended audience and how you tailored the content to engage them?
• How did you ensure that the information presented was accurate and up-to-date?
• Were there any counter-arguments or opposing views on this topic that you considered including?
• How would you adapt this presentation for a different audience or context?
• How do you handle unexpected questions or interruptions during a presentation?
• Can you give an example of how you’ve handled negative feedback on a presentation in the past?
• How do you measure the success of a presentation? What metrics or feedback do you seek?
• What techniques do you use to engage an audience that may not be familiar with the topic?
• How do you balance the need to entertain and inform in a presentation?
• How do you prioritize information when you have a limited time to present?
• What strategies do you employ to ensure that your main points are memorable?
• How do you deal with nerves or anxiety before or during a presentation?
• Can you describe a situation where a presentation did not go as planned and how you handled it?
• How do you keep up with the latest trends and best practices in presenting?
• Is there anything you would change about this presentation if you were to do it again?
• How did you feel about the presentation? Were you confident or nervous, and why?
• What was the main message or goal of your presentation, and do you think you achieved it?
• How did you decide on the structure of your presentation?
• What research methods did you use to gather information for this presentation?
• Were there any challenges you encountered while preparing or presenting, and how did you address them?
• How did you ensure that your visual aids or multimedia elements supported your key points?
• What part of the presentation are you most proud of, and why?
• Were there any areas where you felt uncertain or that you would like to improve upon for next time?
• How did you tailor your presentation to fit the knowledge level and interest of your audience?
• What techniques did you use to engage the audience, and how do you think they worked?
• How did you practice your presentation, and what adjustments did you make as a result?
• Did you feel the time allotted for your presentation was sufficient? Why or why not?
• How did you decide what to emphasize or de-emphasize in your presentation?
• What feedback did you receive from peers during the preparation, and how did you incorporate it?
• Did you have a clear conclusion or call to action, and why did you choose it?
• How do you think your presentation style affects the way your audience receives your message?
• What would you do differently if you were to present this topic again?
• Can you reflect on a piece of feedback or a question from the audience that made you think?
• How has this presentation helped you better understand the subject matter?
• How will the skills and insights gained from this presentation experience benefit you in the future?
• Can you elaborate on the research question and what prompted you to investigate this topic?
• How did you choose the methodology for this research, and why was it the most suitable approach?
• Can you discuss any limitations or constraints within your research design and how they might have affected the results?
• How do your findings align or contrast with existing literature or previous research in this field?
• Were there any unexpected findings, and if so, how do you interpret them?
• How did you ensure the reliability and validity of your data?
• Can you discuss the ethical considerations involved in your research, and how were they addressed?
• What are the practical implications of your findings for practitioners in the field?
• How might your research contribute to theoretical development within this discipline?
• What recommendations do you have for future research based on your findings?
• Can you provide more details about your sample size and selection process?
• How did you handle missing or inconsistent data within your research?
• Were there any biases that could have influenced the results, and how were they mitigated?
• How do you plan to disseminate these findings within the academic community or to the broader public?
• Can you discuss the significance of your research within a broader social, economic, or cultural context?
• What feedback have you received from peers or advisors on this research, and how has it shaped your work?
• How does your research fit into your long-term academic or professional goals?
• Were there any particular challenges in conveying complex research findings to a general audience, and how did you address them?
• How does this research presentation fit into the larger project or research agenda, if applicable?
• Can you provide more insight into the interdisciplinary aspects of your research, if any, and how they contributed to the depth or breadth of understanding?
• Can you elaborate on the primary objectives and expected outcomes of this business initiative?
• How does this strategy align with the overall mission and vision of the company?
• What are the key performance indicators (KPIs) that you’ll be monitoring to gauge success?
• Can you discuss the risks associated with this plan, and how have you prepared to mitigate them?
• How does this proposal fit within the current market landscape, and what sets it apart from competitors?
• What are the potential financial implications of this plan, including both investments and projected returns?
• Can you provide more detail about the timeline and milestones for implementation?
• What internal and external resources will be required, and how have you planned to allocate them?
• How did you gather and analyze the data presented, and how does it support your conclusions?
• How does this proposal take into account regulatory compliance and ethical considerations?
• What are the potential challenges or roadblocks, and what strategies are in place to overcome them?
• Can you explain how this initiative aligns with or affects other ongoing projects or departments within the company?
• How will this plan impact stakeholders, and how have their interests and concerns been addressed?
• What contingency plans are in place if the initial strategy doesn’t achieve the desired results?
• How will success be communicated and celebrated within the organization?
• What opportunities for collaboration or partnership with other organizations exist within this plan?
• How does this proposal consider sustainability and the potential long-term impact on the environment and community?
• How have you incorporated feedback or lessons learned from previous similar initiatives?
• What are the key takeaways you’d like us to remember from this presentation?
• How can we get involved or support this initiative moving forward?
• Can you elaborate on the target audience for this marketing campaign, and how were they identified?
• What are the main objectives and key performance indicators (KPIs) for this campaign?
• How does this marketing strategy align with the overall brand values and business goals?
• What channels will be utilized, and why were they chosen for this particular campaign?
• Can you discuss the expected return on investment (ROI) and how it will be measured?
• What are the creative concepts driving this campaign, and how do they resonate with the target audience?
• How does this campaign consider the competitive landscape, and what sets it apart from competitors’ efforts?
• What are the potential risks or challenges with this marketing plan, and how will they be mitigated?
• Can you provide more details about the budget allocation across different marketing channels and activities?
• How have customer insights or feedback been integrated into the campaign strategy?
• What contingency plans are in place if certain elements of the campaign do not perform as expected?
• How will this marketing initiative be integrated with other departments or business functions, such as sales or customer service?
• How does this campaign consider sustainability or social responsibility, if at all?
• What tools or technologies will be used to execute and monitor this campaign?
• Can you discuss the timeline and key milestones for the launch and ongoing management of the campaign?
• How will the success of this campaign be communicated both internally and externally?
• How does this marketing strategy consider potential regulatory or compliance issues?
• How will the campaign be adapted or customized for different markets or segments, if applicable?
• What lessons from previous campaigns were applied in the development of this strategy?
• How can we, as a team or as individuals, support the successful implementation of this marketing plan?
• What inspired the main theme or concept of the book?
• Can you describe the intended audience for this book, and why they would find it appealing?
• How did the characters’ development contribute to the overall message of the book?
• What research was conducted (if any) to ensure the authenticity of the setting, characters, or events?
• Were there any challenges or ethical considerations in writing or presenting this book?
• How does this book fit into the current literary landscape or genre? What sets it apart?
• What do you believe readers will find most engaging or thought-provoking about this book?
• Can you discuss any symbolic elements or literary devices used in the book and their significance?
• How does the book’s structure (e.g., point of view, chronological order) contribute to its impact?
• What were the emotional highs and lows during the writing or reading of this book, and how do they reflect in the story?
• How does the book address or reflect contemporary social, cultural, or political issues?
• Were there any parts of the book that were particularly difficult or rewarding to write or read?
• How does this book relate to the author’s previous works or the evolution of their writing style?
• What feedback or responses have been received from readers, critics, or peers, and how have they influenced the presentation?
• What are the main takeaways or lessons you hope readers will gain from this book?
• How might this book be used in educational settings, and what age group or courses would it be suitable for?
• Can you discuss the process of editing, publishing, or marketing the book, if applicable?
• How does the book’s cover art or design reflect its content or attract its target readership?
• Are there plans for a sequel, adaptation, or related works in the future?
• How can readers stay engaged with the author or the book’s community, such as through social media, book clubs, or events?
• How do you feel the presentation went overall, and why?
• What part of the presentation are you most proud of, and what made it successful?
• Were there any moments where you felt challenged or uncertain? How did you handle those moments?
• How did you perceive the audience’s engagement and reaction? Were there any surprises?
• What feedback have you received from others, and how does it align with your self-assessment?
• Were there any technical difficulties or unexpected obstacles, and how were they addressed?
• How well did you manage your time during the presentation? Were there areas that needed more or less focus?
• How did you feel before the presentation, and how did those feelings change throughout?
• What strategies did you use to connect with the audience, and how effective were they?
• Were there any points that you felt were misunderstood or could have been communicated more clearly?
• How did the preparation process contribute to the overall success or challenges of the presentation?
• What did you learn about yourself as a communicator or presenter through this experience?
• Were there any ethical considerations in the content or delivery of the presentation, and how were they handled?
• How does this presentation align with your long-term goals or professional development?
• How would you approach this presentation differently if you had to do it again?
• How has this presentation affected your confidence or skills in public speaking or presenting?
• What resources or support would have enhanced your preparation or performance?
• How will you apply what you’ve learned from this presentation to future projects or presentations?
• How did your understanding of the topic change or deepen through the process of preparing and presenting?
• What steps will you take to continue improving or building on the skills demonstrated in this presentation?

What if I disagree with a point made during the presentation?

It’s important to frame disagreement in a constructive and respectful way. You might say, “ I found your point on X intriguing. From a different perspective, could Y also be considered…? ” This opens up a dialogue without dismissing the presenter’s viewpoint.

How can I formulate my questions to encourage a more detailed answer?

Use open-ended questions that start with “ how ,” “ why, ” or “ could you explain… ” as these require more than a yes or no answer and encourage the presenter to provide depth. For example, “ Could you explain the process behind your research findings in more detail? “

By asking insightful questions, you’re not only cementing your understanding of the material presented but also opening doors to further knowledge and collaboration. Remember, the quality of your questions reflects the depth of your engagement and willingness to learn.

So, the next time you find yourself in the audience, seize the opportunity to ask meaningful questions and watch as simple presentations transform into dialogues that inspire and illuminate.

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Bea Mariel Saulo

Bea is an editor and writer with a passion for literature and self-improvement. Her ability to combine these two interests enables her to write informative and thought-provoking articles that positively impact society. She enjoys reading stories and listening to music in her spare time.

90 Questions to Ask After a Presentation

Have you ever found yourself mulling over a presentation, wishing you had a treasure trove of questions to uncover the speaker’s insights and wisdom fully?

The right question isn’t just a follow-up; it’s a key that unlocks a deeper connection with the topic. This guide is designed to arm you with a curated collection of inquiries that will enhance your understanding, invite valuable discourse, and help you to apply what you’ve learned.

Let’s dive into the art of the post-presentation conversation and transform every ending slide into an opportunity for continued learning and engagement.

Table of Contents

Clarifying Understanding

• Could you elaborate on the main thesis of your presentation?
• What inspired the topic of your presentation?
• Can you summarize the key points you’d like us to take away?
• Is there an aspect of your presentation you think deserves deeper understanding?
• How does your presentation relate to current trends or issues in the field?
• Were there any counterarguments or challenges to your points that you didn’t mention?
• In what way does your presentation build on or differ from existing research?
• Could you clarify the methodology behind your study or findings?
• How would you explain the significance of your findings to a layman?
• Is there a particular slide or section you can revisit for further clarification?
• Could you give an example that illustrates your point about [specific detail]?
• What were the assumptions underlying your analysis or argument?
• How do definitions used in your presentation compare to industry-standard ones?
• Can you clarify the statistical significance of your data?
• Where might we find more information on this topic if we wish to understand it better?

Digging Deeper into Content

• Can you expand on how your findings compare to similar studies?
• How might emerging technologies impact the relevance of your findings in the future?
• Are there ethical considerations linked to your presentation topic?
• What are the limitations of your research, and how can they be addressed in the future?
• How can your research be applied in other fields or industries?
• In what ways do your findings challenge conventional wisdom?
• Could you walk us through the process of how you collected your data?
• How would different theoretical frameworks affect the interpretation of your results?
• What unanswered questions remain after your presentation?
• How do you expect the discussion on this topic to evolve in the next five years?
• What are the implications of your findings for policy or practice?
• How does cultural context play into the outcomes of your research?
• Can you discuss any relevant case studies that connect to your presentation?
• What follow-up research would you recommend based on your work?
• In your research, what was the most surprising discovery you made?

Gathering Practical Applications

• How can we apply your research findings in our everyday work?
• What steps can organizations take to implement your recommendations?
• Can you suggest tools or resources for applying the insights from your presentation?
• How might your research influence day-to-day decision-making?
• Could you provide a real-world example where your findings have been put into practice?
• What are the short-term and long-term benefits of applying your findings?
• Who stands to benefit most from the practical applications of your research?
• Are there certain industries or sectors where your findings are particularly relevant?
• How will applying your findings change existing systems or processes?
• What are some common obstacles to implementing your research, and how can they be overcome?
• How do you recommend staying up-to-date on applications in your research area?
• Can you suggest partner organizations or groups that are working on applying these concepts?
• What measures can be put in place to evaluate the efficacy of applying your research?
• How do you foresee your findings impacting future innovations?
• What action can individuals take to support the practical application of your research?

Providing Constructive Feedback

• I found [specific point] very compelling; have you considered expanding on this?
• Your presentation makes a strong case for [topic]; how could it be enhanced with additional data?
• I noticed [aspect] during your presentation; could this be a point for further refinement?
• The visual aids were helpful; have you thought about using more interactive elements?
• The section on [specific area] was very informative; how can it be made more accessible for beginners in the field?
• In terms of delivery, would you be open to exploring other formats for your presentation?
• Your research draws important conclusions; how else might you support them?
• The pacing of your presentation was effective; could you use a similar approach to emphasize other key points?
• Given the complexity of your topic, have you considered a follow-up session or workshop?
• What additional resources or readings would you recommend to enhance our understanding of your topic?
• Your narrative was engaging; might there be a way to incorporate more storytelling?
• How might audience participation be facilitated in future presentations to enhance understanding?
• Were there alternative viewpoints you debated including in your presentation?
• How did you decide on the structure of your presentation, and what could be changed to improve it?
• Is there a component of your research that you feel requires more visibility or discussion?

Fostering Engagement and Discussion

• What questions do you have for the audience that might help further the discussion?
• How can the audience keep the conversation going outside of this presentation?
• Are there forums or networks where this topic is actively discussed?
• Could you propose a thought experiment or hypothetical scenario for us to consider?
• How can we encourage more interdisciplinary dialogue on this subject?
• What common misconceptions should we address to clear up understanding?
• In your opinion, what are the most controversial aspects of your topic?
• How can we contribute to the body of research or thought around this subject?
• What role can non-experts play in the discussion of these findings?
• Can you suggest a way to create a community or collective around this area of research?
• How would you like to see this information shared or disseminated?
• What would be an ideal outcome of the discussions that stem from this presentation?
• Are there collaborative projects or initiatives we could start as a result of your findings?
• Would you be interested in hosting a series of discussions to delve deeper into certain aspects?
• How do you suggest we handle differing opinions or debates that arise from your topic?

Exploring Next Steps and Actions

• Based on your research, what should be our immediate action?
• What are the first steps to be taken for those who want to delve deeper into this topic?
• Who should be contacted or involved in further development of this topic?
• Are there upcoming events or conferences where this topic will be featured?
• What can we do as individuals to further the research or findings you presented?
• How can we best track the progress and development in this area?
• What practical steps would you recommend for a follow-up study or project?
• Could you outline potential obstacles we might face in advancing this topic and how to overcome them?
• Are there policy changes or advocacy needed to move this conversation forward?
• How can the general public be engaged in the action steps related to your findings?
• What are the most critical areas for immediate exploration or action?
• Is there a need for collaboration with other disciplines to advance this topic?
• How can educators integrate your findings into their curriculum or teaching?
• What funding opportunities should be looked into to support further research?
• How can we measure the impact of the actions taken as a result of your presentation?

Frequently Asked Questions

Can i provide feedback on the presentation style as well as the content.

Yes, but always aim to be constructive and polite. Feedback on presentation style can be as valuable as feedback on content.

What should I do if my question isn’t answered during the Q&A session?

If time runs out, try approaching the presenter afterward or sending a follow-up email with your question.

How can I encourage a discussion rather than just a Q&A session?

Ask open-ended questions that invite the presenter or audience members to share thoughts and perspectives, thus fostering a more interactive dialogue.

Final Thoughts

And there you have it—a comprehensive guide to quenching your intellectual curiosity and contributing valuable insights after a presentation. From uncovering the nuances of presented content to setting the stage for future collaboration, asking these questions ensures that no stone is left unturned.

Remember, the journey of understanding and exploration doesn’t end with the closing slide; it’s merely the beginning. Now, go forth and turn those questions into conversations that matter!

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Survey questions 101: 70+ survey question examples, types of surveys, and FAQs

How well do you understand your prospects and customers—who they are, what keeps them awake at night, and what brought them to your business in search of a solution? Asking the right survey questions at the right point in their customer journey is the most effective way to put yourself in your customers’ shoes.

Last updated

Reading time.

This comprehensive intro to survey questions contains over 70 examples of effective questions, an overview of different types of survey questions, and advice on how to word them for maximum effect. Plus, we’ll toss in our pre-built survey templates, expert survey insights, and tips to make the most of AI for Surveys in Hotjar. ✨

Surveying your users is the simplest way to understand their pain points, needs, and motivations. But first, you need to know how to set up surveys that give you the answers you—and your business—truly need. Impactful surveys start here:

❓ The main types of survey questions : most survey questions are classified as open-ended, closed-ended, nominal, Likert scale, rating scale, and yes/no. The best surveys often use a combination of questions.

💡 70+ good survey question examples : our top 70+ survey questions, categorized across ecommerce, SaaS, and publishing, will help you find answers to your business’s most burning questions

✅ What makes a survey question ‘good’ : a good survey question is anything that helps you get clear insights and business-critical information about your customers 

❌ The dos and don’ts of writing good survey questions : remember to be concise and polite, use the foot-in-door principle, alternate questions, and test your surveys. But don’t ask leading or loaded questions, overwhelm respondents with too many questions, or neglect other tools that can get you the answers you need.

👍 How to run your surveys the right way : use a versatile survey tool like Hotjar Surveys that allows you to create on-site surveys at specific points in the customer journey or send surveys via a link

🛠️ 10 use cases for good survey questions : use your survey insights to create user personas, understand pain points, measure product-market fit, get valuable testimonials, measure customer satisfaction, and more

Use Hotjar to build your survey and get the customer insight you need to grow your business.

6 main types of survey questions

Let’s dive into our list of survey question examples, starting with a breakdown of the six main categories your questions will fall into:

Open-ended questions

Closed-ended questions

Nominal questions

Likert scale questions

Rating scale questions

'Yes' or 'no' questions

1. Open-ended survey questions

Open-ended questions  give your respondents the freedom to  answer in their own words , instead of limiting their response to a set of pre-selected choices (such as multiple-choice answers, yes/no answers, 0–10 ratings, etc.). 

Examples of open-ended questions:

What other products would you like to see us offer?

If you could change just one thing about our product, what would it be?

When to use open-ended questions in a survey

The majority of example questions included in this post are open-ended, and there are some good reasons for that:

Open-ended questions help you learn about customer needs you didn’t know existed , and they shine a light on areas for improvement that you may not have considered before. If you limit your respondents’ answers, you risk cutting yourself off from key insights.

Open-ended questions are very useful when you first begin surveying your customers and collecting their feedback. If you don't yet have a good amount of insight, answers to open-ended questions will go a long way toward educating you about who your customers are and what they're looking for.

There are, however, a few downsides to open-ended questions:

First, people tend to be less likely to respond to open-ended questions in general because they take comparatively more effort to answer than, say, a yes/no one

Second, but connected: if you ask consecutive open-ended questions during your survey, people will get tired of answering them, and their answers might become less helpful the more you ask

Finally, the data you receive from open-ended questions will take longer to analyze compared to easy 1-5 or yes/no answers—but don’t let that stop you. There are plenty of shortcuts that make it easier than it looks (we explain it all in our post about how to analyze open-ended questions , which includes a free analysis template.)

💡 Pro tip: if you’re using Hotjar Surveys, let our AI for Surveys feature analyze your open-ended survey responses for you. Hotjar AI reviews all your survey responses and provides an automated summary report of key findings, including supporting quotes and actionable recommendations for next steps.

2. Closed-ended survey questions

Closed-end questions limit a user’s response options to a set of pre-selected choices. This broad category of questions includes

‘Yes’ or ‘no’ questions

When to use closed-ended questions

Closed-ended questions work brilliantly in two scenarios:

To open a survey, because they require little time and effort and are therefore easy for people to answer. This is called the foot-in-the-door principle: once someone commits to answering the first question, they may be more likely to answer the open-ended questions that follow.

When you need to create graphs and trends based on people’s answers. Responses to closed-ended questions are easy to measure and use as benchmarks. Rating scale questions, in particular (e.g. where people rate customer service or on a scale of 1-10), allow you to gather customer sentiment and compare your progress over time.

3. Nominal questions

A nominal question is a type of survey question that presents people with multiple answer choices; the answers are  non-numerical in nature and don't overlap  (unless you include an ‘all of the above’ option).

Example of nominal question:

What are you using [product name] for?

Personal use

Both business and personal use

When to use nominal questions

Nominal questions work well when there is a limited number of categories for a given question (see the example above). They’re easy to create graphs and trends from, but the downside is that you may not be offering enough categories for people to reply.

For example, if you ask people what type of browser they’re using and only give them three options to choose from, you may inadvertently alienate everybody who uses a fourth type and now can’t tell you about it.

That said, you can add an open-ended component to a nominal question with an expandable ’other’ category, where respondents can write in an answer that isn’t on the list. This way, you essentially ask an open-ended question that doesn’t limit them to the options you’ve picked.

4. Likert scale questions

The Likert scale is typically a 5- or 7-point scale that evaluates a respondent’s level of agreement with a statement or the intensity of their reaction toward something.

The scale develops symmetrically: the median number (e.g. a 3 on a 5-point scale) indicates a point of neutrality, the lowest number (always 1) indicates an extreme view, and the highest number (e.g. a 5 on a 5-point scale) indicates the opposite extreme view.

Example of a Likert scale question:

When to use Likert scale questions

Likert-type questions are also known as ordinal questions because the answers are presented in a specific order. Like other multiple-choice questions, Likert scale questions come in handy when you already have some sense of what your customers are thinking. For example, if your open-ended questions uncover a complaint about a recent change to your ordering process, you could use a Likert scale question to determine how the average user felt about the change.

A series of Likert scale questions can also be turned into a matrix question. Since they have identical response options, they are easily combined into a single matrix and break down the pattern of single questions for users.

5. Rating scale questions

Rating scale questions are questions where the answers map onto a numeric scale (such as rating customer support on a scale of 1-5, or likelihood to recommend a product from 0-10).

Examples of rating questions:

How likely are you to recommend us to a friend or colleague on a scale of 0-10?

How would you rate our customer service on a scale of 1-5?

When to use rating questions

Whenever you want to assign a numerical value to your survey or visualize and compare trends , a rating question is the way to go.

A typical rating question is used to determine Net Promoter Score® (NPS®) : the question asks customers to rate their likelihood of recommending products or services to their friends or colleagues, and allows you to look at the results historically and see if you're improving or getting worse. Rating questions are also used for customer satisfaction (CSAT) surveys and product reviews.

When you use a rating question in a survey, be sure to explain what the scale means (e.g. 1 for ‘Poor’, 5 for ‘Amazing’). And consider adding a follow-up open-ended question to understand why the user left that score.

Example of a rating question (NPS):

6. ‘Yes’ or ‘no’ questions

These dichotomous questions are super straightforward, requiring a simple ‘yes’ or ‘no’ reply.

Examples of yes/no questions:

Was this article useful? (Yes/No)

Did you find what you were looking for today? (Yes/No)

When to use ‘yes’ or ‘no’ questions

‘Yes’ and ‘no’ questions are a good way to quickly segment your respondents . For example, say you’re trying to understand what obstacles or objections prevent people from trying your product. You can place a survey on your pricing page asking people if something is stopping them, and follow up with the segment who replied ‘yes’ by asking them to elaborate further.

These questions are also effective for getting your foot in the door: a ‘yes’ or ‘no’ question requires very little effort to answer. Once a user commits to answering the first question, they tend to become more willing to answer the questions that follow, or even leave you their contact information.

70+ more survey question examples

Below is a list of good survey questions, categorized across ecommerce, software as a service (SaaS), and publishing. You don't have to use them word-for-word, but hopefully, this list will spark some extra-good ideas for the surveys you’ll run immediately after reading this article. (Plus, you can create all of them with Hotjar Surveys—stick with us a little longer to find out how. 😉)

📊 9 basic demographic survey questions

Ask these questions when you want context about your respondents and target audience, so you can segment them later. Consider including demographic information questions in your survey when conducting user or market research as well. 

But don’t ask demographic questions just for the sake of it—if you're not going to use some of the data points from these sometimes sensitive questions (e.g. if gender is irrelevant to the result of your survey), move on to the ones that are truly useful for you, business-wise. 

Take a look at the selection of examples below, and keep in mind that you can convert most of them to multiple choice questions:

What is your name?

What is your age?

What is your gender?

What company do you work for?

What vertical/industry best describes your company?

What best describes your role?

In which department do you work?

What is the total number of employees in your company (including all locations where your employer operates)?

What is your company's annual revenue?

🚀 Get started: gather more info about your users with our product-market fit survey template .

👥 20+ effective customer questions

These questions are particularly recommended for ecommerce companies:

Before purchase

What information is missing or would make your decision to buy easier?

What is your biggest fear or concern about purchasing this item?

Were you able to complete the purpose of your visit today?

If you did not make a purchase today, what stopped you?

After purchase

Was there anything about this checkout process we could improve?

What was your biggest fear or concern about purchasing from us?

What persuaded you to complete the purchase of the item(s) in your cart today?

If you could no longer use [product name], what’s the one thing you would miss the most?

What’s the one thing that nearly stopped you from buying from us?

👉 Check out our 7-step guide to setting up an ecommerce post-purchase survey .

Other useful customer questions

Do you have any questions before you complete your purchase?

What other information would you like to see on this page?

What were the three main things that persuaded you to create an account today?

What nearly stopped you from creating an account today?

Which other options did you consider before choosing [product name]?

What would persuade you to use us more often?

What was your biggest challenge, frustration, or problem in finding the right [product type] online?

Please list the top three things that persuaded you to use us rather than a competitor.

Were you able to find the information you were looking for?

How satisfied are you with our support?

How would you rate our service/support on a scale of 0-10? (0 = terrible, 10 = stellar)

How likely are you to recommend us to a friend or colleague? ( NPS question )

Is there anything preventing you from purchasing at this point?

🚀 Get started: learn how satisfied customers are with our expert-built customer satisfaction and NPS survey templates .

Set up a survey in seconds

Use Hotjar's free survey templates to build virtually any type of survey, and start gathering valuable insights in moments.

🛍 30+ product survey questions

These questions are particularly recommended for SaaS companies:

Questions for new or trial users

What nearly stopped you from signing up today?

How likely are you to recommend us to a friend or colleague on a scale of 0-10? (NPS question)

Is our pricing clear? If not, what would you change?

Questions for paying customers

What convinced you to pay for this service?

What’s the one thing we are missing in [product type]?

What's one feature we can add that would make our product indispensable for you?

If you could no longer use [name of product], what’s the one thing you would miss the most?

🚀 Get started: find out what your buyers really think with our pricing plan feedback survey template .

Questions for former/churned customers

What is the main reason you're canceling your account? Please be blunt and direct.

If you could have changed one thing in [product name], what would it have been?

If you had a magic wand and could change anything in [product name], what would it be?

🚀 Get started: find out why customers churn with our free-to-use churn analysis survey template .

Other useful product questions

What were the three main things that persuaded you to sign up today?

Do you have any questions before starting a free trial?

What persuaded you to start a trial?

Was this help section useful?

Was this article useful?

How would you rate our service/support on a scale of 1-10? (0 = terrible, 10 = stellar)

Is there anything preventing you from upgrading at this point?

Is there anything on this page that doesn't work the way you expected it to?

What could we change to make you want to continue using us?

If you did not upgrade today, what stopped you?

What's the next thing you think we should build?

How would you feel if we discontinued this feature?

What's the next feature or functionality we should build?

🚀 Get started: gather feedback on your product with our free-to-use product feedback survey template .

🖋 20+ effective questions for publishers and bloggers

Questions to help improve content.

If you could change just one thing in [publication name], what would it be?

What other content would you like to see us offer?

How would you rate this article on a scale of 1–10?

If you could change anything on this page, what would you have us do?

If you did not subscribe to [publication name] today, what was it that stopped you?

🚀 Get started: find ways to improve your website copy and messaging with our content feedback survey template .

New subscriptions

What convinced you to subscribe to [publication] today?

What almost stopped you from subscribing?

What were the three main things that persuaded you to join our list today?

Cancellations

What is the main reason you're unsubscribing? Please be specific.

Other useful content-related questions

What’s the one thing we are missing in [publication name]?

What would persuade you to visit us more often?

How likely are you to recommend us to someone with similar interests? (NPS question)

What’s missing on this page?

What topics would you like to see us write about next?

How useful was this article?

What could we do to make this page more useful?

Is there anything on this site that doesn't work the way you expected it to?

What's one thing we can add that would make [publication name] indispensable for you?

If you could no longer read [publication name], what’s the one thing you would miss the most?

💡 Pro tip: do you have a general survey goal in mind, but are struggling to pin down the right questions to ask? Give Hotjar’s AI for Surveys a go and watch as it generates a survey for you in seconds with questions tailored to the exact purpose of the survey you want to run.

What makes a good survey question?

We’ve run through more than 70 of our favorite survey questions—but what is it that makes a good survey question, well, good ? An effective question is anything that helps you get clear insights and business-critical information about your customers , including

Who your target market is

How you should price your products

What’s stopping people from buying from you

Why visitors leave your website

With this information, you can tailor your website, products, landing pages, and messaging to improve the user experience and, ultimately, maximize conversions .

How to write good survey questions: the DOs and DON’Ts

To help you understand the basics and avoid some rookie mistakes, we asked a few experts to give us their thoughts on what makes a good and effective survey question.

Survey question DOs

✅ do focus your questions on the customer.

It may be tempting to focus on your company or products, but it’s usually more effective to put the focus back on the customer. Get to know their needs, drivers, pain points, and barriers to purchase by asking about their experience. That’s what you’re after: you want to know what it’s like inside their heads and how they feel when they use your website and products.

Rather than asking, “Why did you buy our product?” ask, “What was happening in your life that led you to search for this solution?” Instead of asking, “What's the one feature you love about [product],” ask, “If our company were to close tomorrow, what would be the one thing you’d miss the most?” These types of surveys have helped me double and triple my clients.

✅ DO be polite and concise (without skimping on micro-copy)

Put time into your micro-copy—those tiny bits of written content that go into surveys. Explain why you’re asking the questions, and when people reach the end of the survey, remember to thank them for their time. After all, they’re giving you free labor!

✅ DO consider the foot-in-the-door principle

One way to increase your response rate is to ask an easy question upfront, such as a ‘yes’ or ‘no’ question, because once people commit to taking a survey—even just the first question—they’re more likely to finish it.

✅ DO consider asking your questions from the first-person perspective

Disclaimer: we don’t do this here at Hotjar. You’ll notice all our sample questions are listed in second-person (i.e. ‘you’ format), but it’s worth testing to determine which approach gives you better answers. Some experts prefer the first-person approach (i.e. ‘I’ format) because they believe it encourages users to talk about themselves—but only you can decide which approach works best for your business.

I strongly recommend that the questions be worded in the first person. This helps create a more visceral reaction from people and encourages them to tell stories from their actual experiences, rather than making up hypothetical scenarios. For example, here’s a similar question, asked two ways: “What do you think is the hardest thing about creating a UX portfolio?” versus “My biggest problem with creating my UX portfolio is…” 

The second version helps get people thinking about their experiences. The best survey responses come from respondents who provide personal accounts of past events that give us specific and real insight into their lives.

✅ DO alternate your questions often

Shake up the questions you ask on a regular basis. Asking a wide variety of questions will help you and your team get a complete view of what your customers are thinking.

✅ DO test your surveys before sending them out

A few years ago, Hotjar created a survey we sent to 2,000 CX professionals via email. Before officially sending it out, we wanted to make sure the questions really worked. 

We decided to test them out on internal staff and external people by sending out three rounds of test surveys to 100 respondents each time. Their feedback helped us perfect the questions and clear up any confusing language.

Survey question DON’Ts

❌ don’t ask closed-ended questions if you’ve never done research before.

If you’ve just begun asking questions, make them open-ended questions since you have no idea what your customers think about you at this stage. When you limit their answers, you just reinforce your own assumptions.

There are two exceptions to this rule:

Using a closed-ended question to get your foot in the door at the beginning of a survey

Using rating scale questions to gather customer sentiment (like an NPS survey)

❌ DON’T ask a lot of questions if you’re just getting started

Having to answer too many questions can overwhelm your users. Stick with the most important points and discard the rest.

Try starting off with a single question to see how your audience responds, then move on to two questions once you feel like you know what you’re doing.

How many questions should you ask? There’s really no perfect answer, but we recommend asking as few as you need to ask to get the information you want. In the beginning, focus on the big things:

Who are your users?

What do potential customers want?

How are they using your product?

What would win their loyalty?

❌ DON’T just ask a question when you can combine it with other tools

Don’t just use surveys to answer questions that other tools (such as analytics) can also answer. If you want to learn about whether people find a new website feature helpful, you can also observe how they’re using it through traditional analytics, session recordings , and other user testing tools for a more complete picture.

Don’t use surveys to ask people questions that other tools are better equipped to answer. I’m thinking of questions like “What do you think of the search feature?” with pre-set answer options like ‘Very easy to use,’ ‘Easy to use,’ etc. That’s not a good question to ask. 

Why should you care about what people ‘think’ about the search feature? You should find out whether it helps people find what they need and whether it helps drive conversions for you. Analytics, user session recordings, and user testing can tell you whether it does that or not.

❌ DON’T ask leading questions

A leading question is one that prompts a specific answer. Avoid asking leading questions because they’ll give you bad data. For example, asking, “What makes our product better than our competitors’ products?” might boost your self-esteem, but it won’t get you good information. Why? You’re effectively planting the idea that your own product is the best on the market.

❌ DON’T ask loaded questions

A loaded question is similar to a leading question, but it does more than just push a bias—it phrases the question such that it’s impossible to answer without confirming an underlying assumption.

A common (and subtle) form of loaded survey question would be, “What do you find useful about this article?” If we haven’t first asked you whether you found the article useful at all, then we’re asking a loaded question.

❌ DON’T ask about more than one topic at once

For example, “Do you believe our product can help you increase sales and improve cross-collaboration?”

This complex question, also known as a ‘double-barreled question’, requires a very complex answer as it begs the respondent to address two separate questions at once:

Do you believe our product can help you increase sales?

Do you believe our product can help you improve cross-collaboration?

Respondents may very well answer 'yes', but actually mean it for the first part of the question, and not the other. The result? Your survey data is inaccurate, and you’ve missed out on actionable insights.

Instead, ask two specific questions to gather customer feedback on each concept.

How to run your surveys

The format you pick for your survey depends on what you want to achieve and also on how much budget or resources you have. You can

Use an on-site survey tool , like Hotjar Surveys , to set up a website survey that pops up whenever people visit a specific page: this is useful when you want to investigate website- and product-specific topics quickly. This format is relatively inexpensive—with Hotjar’s free forever plan, you can even run up to 3 surveys with unlimited questions for free.

Use Hotjar Surveys to embed a survey as an element directly on a page: this is useful when you want to grab your audience’s attention and connect with customers at relevant moments, without interrupting their browsing. (Scroll to the bottom of this page to see an embedded survey in action!) This format is included on Hotjar’s Business and Scale plans—try it out for 15 days with a free Ask Business trial .

Use a survey builder and create a survey people can access in their own time: this is useful when you want to reach out to your mailing list or a wider audience with an email survey (you just need to share the URL the survey lives at). Sending in-depth questionnaires this way allows for more space for people to elaborate on their answers. This format is also relatively inexpensive, depending on the tool you use.

Place survey kiosks in a physical location where people can give their feedback by pressing a button: this is useful for quick feedback on specific aspects of a customer's experience (there’s usually plenty of these in airports and waiting rooms). This format is relatively expensive to maintain due to the material upkeep.

Run in-person surveys with your existing or prospective customers: in-person questionnaires help you dig deep into your interviewees’ answers. This format is relatively cheap if you do it online with a user interview tool or over the phone, but it’s more expensive and time-consuming if done in a physical location.

💡 Pro tip: looking for an easy, cost-efficient way to connect with your users? Run effortless, automated user interviews with Engage , Hotjar’s user interview tool. Get instant access to a pool of 200,000+ participants (or invite your own), and take notes while Engage records and transcribes your interview.

10 survey use cases: what you can do with good survey questions

Effective survey questions can help improve your business in many different ways. We’ve written in detail about most of these ideas in other blog posts, so we’ve rounded them up for you below.

1. Create user personas

A user persona is a character based on the people who currently use your website or product. A persona combines psychographics and demographics and reflects who they are, what they need, and what may stop them from getting it.

Examples of questions to ask:

Describe yourself in one sentence, e.g. “I am a 30-year-old marketer based in Dublin who enjoys writing articles about user personas.”

What is your main goal for using this website/product?

What, if anything, is preventing you from doing it?

👉 Our post about creating simple and effective user personas in four steps highlights some great survey questions to ask when creating a user persona.

🚀 Get started: use our user persona survey template or AI for Surveys to inform your user persona.

2. Understand why your product is not selling

Few things are more frightening than stagnant sales. When the pressure is mounting, you’ve got to get to the bottom of it, and good survey questions can help you do just that.

What made you buy the product? What challenges are you trying to solve?

What did you like most about the product? What did you dislike the most?

What nearly stopped you from buying?

👉 Here’s a detailed piece about the best survey questions to ask your customers when your product isn’t selling , and why they work so well.

🚀 Get started: our product feedback survey template helps you find out whether your product satisfies your users. Or build your surveys in the blink of an eye with Hotjar AI.

3. Understand why people leave your website

If you want to figure out why people are leaving your website , you’ll have to ask questions.

A good format for that is an exit-intent pop-up survey, which appears when a user clicks to leave the page, giving them the chance to leave website feedback before they go.

Another way is to focus on the people who did convert, but just barely—something Hotjar founder David Darmanin considers essential for taking conversions to the next level. By focusing on customers who bought your product (but almost didn’t), you can learn how to win over another set of users who are similar to them: those who almost bought your products, but backed out in the end.

Example of questions to ask:

Not for you? Tell us why. ( Exit-intent pop-up —ask this when a user leaves without buying.)

What almost stopped you from buying? (Ask this post-conversion .)

👉 Find out how HubSpot Academy increased its conversion rate by adding an exit-intent survey that asked one simple question when users left their website: “Not for you? Tell us why.”

🚀 Get started: place an exit-intent survey on your site. Let Hotjar AI draft the survey questions by telling it what you want to learn.

I spent the better half of my career focusing on the 95% who don’t convert, but it’s better to focus on the 5% who do. Get to know them really well, deliver value to them, and really wow them. That’s how you’re going to take that 5% to 10%.

4. Understand your customers’ fears and concerns

Buying a new product can be scary: nobody wants to make a bad purchase. Your job is to address your prospective customers’ concerns, counter their objections, and calm their fears, which should lead to more conversions.

👉 Take a look at our no-nonsense guide to increasing conversions for a comprehensive write-up about discovering the drivers, barriers, and hooks that lead people to converting on your website.

🚀 Get started: understand why your users are tempted to leave and discover potential barriers with a customer retention survey .

5. Drive your pricing strategy

Are your products overpriced and scaring away potential buyers? Or are you underpricing and leaving money on the table?

Asking the right questions will help you develop a pricing structure that maximizes profit, but you have to be delicate about how you ask. Don’t ask directly about price, or you’ll seem unsure of the value you offer. Instead, ask questions that uncover how your products serve your customers and what would inspire them to buy more.

How do you use our product/service?

What would persuade you to use our product more often?

What’s the one thing our product is missing?

👉 We wrote a series of blog posts about managing the early stage of a SaaS startup, which included a post about developing the right pricing strategy —something businesses in all sectors could benefit from.

🚀 Get started: find the sweet spot in how to price your product or service with a Van Westendorp price sensitivity survey or get feedback on your pricing plan .

6. Measure and understand product-market fit

Product-market fit (PMF) is about understanding demand and creating a product that your customers want, need, and will actually pay money for. A combination of online survey questions and one-on-one interviews can help you figure this out.

What's one thing we can add that would make [product name] indispensable for you?

If you could change just one thing in [product name], what would it be?

👉 In our series of blog posts about managing the early stage of a SaaS startup, we covered a section on product-market fit , which has relevant information for all industries.

🚀 Get started: discover if you’re delivering the best products to your market with our product-market fit survey .

7. Choose effective testimonials

Human beings are social creatures—we’re influenced by people who are similar to us. Testimonials that explain how your product solved a problem for someone are the ultimate form of social proof. The following survey questions can help you get some great testimonials.

What changed for you after you got our product?

How does our product help you get your job done?

How would you feel if you couldn’t use our product anymore?

👉 In our post about positioning and branding your products , we cover the type of questions that help you get effective testimonials.

🚀 Get started: add a question asking respondents whether you can use their answers as testimonials in your surveys, or conduct user interviews to gather quotes from your users.

8. Measure customer satisfaction

It’s important to continually track your overall customer satisfaction so you can address any issues before they start to impact your brand’s reputation. You can do this with rating scale questions.

For example, at Hotjar, we ask for feedback after each customer support interaction (which is one important measure of customer satisfaction). We begin with a simple, foot-in-the-door question to encourage a response, and use the information to improve our customer support, which is strongly tied to overall customer satisfaction.

How would you rate the support you received? (1-5 scale)

If 1-3: How could we improve?

If 4-5: What did you love about the experience?

👉 Our beginner’s guide to website feedback goes into great detail about how to measure customer service, NPS , and other important success metrics.

🚀 Get started: gauge short-term satisfaction level with a CSAT survey .

9. Measure word-of-mouth recommendations

Net Promoter Score is a measure of how likely your customers are to recommend your products or services to their friends or colleagues. NPS is a higher bar than customer satisfaction because customers have to be really impressed with your product to recommend you.

Example of NPS questions (to be asked in the same survey):

How likely are you to recommend this company to a friend or colleague? (0-10 scale)

What’s the main reason for your score?

What should we do to WOW you?

👉 We created an NPS guide with ecommerce companies in mind, but it has plenty of information that will help companies in other industries as well.

🚀 Get started: measure whether your users would refer you to a friend or colleague with an NPS survey . Then, use our free NPS calculator to crunch the numbers.

10. Redefine your messaging

How effective is your messaging? Does it speak to your clients' needs, drives, and fears? Does it speak to your strongest selling points?

Asking the right survey questions can help you figure out what marketing messages work best, so you can double down on them.

What attracted you to [brand or product name]?

Did you have any concerns before buying [product name]?

Since you purchased [product name], what has been the biggest benefit to you?

If you could describe [brand or product name] in one sentence, what would you say?

What is your favorite thing about [brand or product name]?

How likely are you to recommend this product to a friend or colleague? (NPS question)

👉 We talk about positioning and branding your products in a post that’s part of a series written for SaaS startups, but even if you’re not in SaaS (or you’re not a startup), you’ll still find it helpful.

Have a question for your customers? Ask!

Feedback is at the heart of deeper empathy for your customers and a more holistic understanding of their behaviors and motivations. And luckily, people are more than ready to share their thoughts about your business— they're just waiting for you to ask them. Deeper customer insights start right here, with a simple tool like Hotjar Surveys.

Build surveys faster with AI🔥

Use AI in Hotjar Surveys to build your survey, place it on your website or send it via email, and get the customer insight you need to grow your business.

FAQs about survey questions

How many people should i survey/what should my sample size be.

A good rule of thumb is to aim for at least 100 replies that you can work with.

You can use our  sample size calculator  to get a more precise answer, but understand that collecting feedback is research, not experimentation. Unlike experimentation (such as A/B testing ), all is not lost if you can’t get a statistically significant sample size. In fact, as little as ten replies can give you actionable information about what your users want.

How many questions should my survey have?

There’s no perfect answer to this question, but we recommend asking as few as you need to ask in order to get the information you want. Remember, you’re essentially asking someone to work for free, so be respectful of their time.

Why is it important to ask good survey questions?

A good survey question is asked in a precise way at the right stage in the customer journey to give you insight into your customers’ needs and drives. The qualitative data you get from survey responses can supplement the insight you can capture through other traditional analytics tools (think Google Analytics) and behavior analytics tools (think heatmaps and session recordings , which visualize user behavior on specific pages or across an entire website).

The format you choose for your survey—in-person, email, on-page, etc.—is important, but if the questions themselves are poorly worded you could waste hours trying to fix minimal problems while ignoring major ones a different question could have uncovered. 

How do I analyze open-ended survey questions?

A big pile of  qualitative data  can seem intimidating, but there are some shortcuts that make it much easier to analyze. We put together a guide for  analyzing open-ended questions in 5 simple steps , which should answer all your questions.

But the fastest way to analyze open questions is to use the automated summary report with Hotjar AI in Surveys . AI turns the complex survey data into:

Key findings

Actionable insights

Will sending a survey annoy my customers?

Honestly, the real danger is  not  collecting feedback. Without knowing what users think about your page and  why  they do what they do, you’ll never create a user experience that maximizes conversions. The truth is, you’re probably already doing something that bugs them more than any survey or feedback button would.

If you’re worried that adding an on-page survey might hurt your conversion rate, start small and survey just 10% of your visitors. You can stop surveying once you have enough replies.

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Presentation Feedback Survey Template

Rated 4.5 out of 600+ reviews on G2.com

Could your presenting skills use a refresher?

Delivering a presentation at a meeting or an event isn’t easy. But, in the moment, it’s hard to know if well it went. Pressure can get to the best of us, so invite your audience to share their thoughts with a presentation feedback survey.

Presentation feedback survey FAQs:

Getting open and honest feedback.

It’s hard to critique someone face to face. If you want honest feedback, an anonymous survey is the way forward. It’ll make getting opinions from your audience a much easier process.

But, how do you get feedback that actually helps you improve? It’s all about the questions you ask. We recommend a mix of open and closed questions. Be as specific as possible—our flexible typeforms make it easy.

Embedding surveys into your event strategy

Whether you’re running a two-day conference, a webinar or a small networking event, feedback surveys are an essential part of your strategy.

In order to provide the best event, you need to know more about your audience’s experience. Following your presentation, gather your feedback and analyse areas for improvement ahead of your next event. Reviewing your feedback survey results is easy with Typeform. Download a shareable report, or simply export the data into a spreadsheet.

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Here's what people say about us

Form builders are as old as the web, but Typeform elevates the medium substantially. Johnny Rodgers Product Architect

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study Kate Donhoe Head of Product Marketing

Leads from the Typeform integration were twice as likely to convert. Tobias Wasmer Marketing Manager @ Volvo Cars

You used to need developers to do all this. Not anymore. Kyle Maltz Chief Operating Officer

Typeform is a production-grade system for our entire growth funnel. Gaurav Vohra Head of Growth

Typeform helps me attract more responses and a higher response rate than other tools. Rand Fishkin CEO + Founder

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