example personal statement for marketing

Sample Marketing Personal Statement (NYU, Cornell, ASU)

by Talha Omer, M.Eng., Cornell Grad

In personal statement samples by field.

The following personal statement is written by an applicant who got accepted to top doctoral programs in Marketing. Variations of this personal statement got accepted at NYU, Cornell, and ASU. Read this marketing personal statement to get inspiration and understand what a top essay should look like.

You might also be interested in reading this   Sample Ph.D. Personal Statement  that got admitted to MIT.

Sample Personal Statement in Marketing

‘Rationale’ stems from our understanding of the environment in which we reside. Amongst other quirks, I was most curious about how and why things were as they were: Why is the sky blue? Why do we grow old?

This curiosity kept increasing, and it was as if I was trying to find a reason for everything, an explanation, a mathematical formula for everything around me. I saw that notions about reality seem strongly influenced by contrasting paradigms and biases already set in motion by society leaders and people of influential vocations. I was fascinated by this unique influence and thus drawn to the study of human behavior that influenced their ability to make rational (or sometimes irrational) decisions.

Marketing and Sales thus became my obsession. I had my first sale at 13. It was a 1994 Nissan sunny – a big, massive but fuel-efficient car.

Silently observing client reactions, their responses to counter offers, and facial expressions, I learned how to make and close great deals. The more closely I watched, the more obvious things became; patterns emerged – confidence in the seller or the buyer greatly influenced the outcome of the entire process, honesty cemented strong relations with the client, etc.

My bachelor served as a guiding post and introduced several opportunities which anchored my interest in consumer behavior, leading me to a major in marketing. From organizing events for the Rotary society to acquiring sponsorships, the experience intensely focused on liaison skills and project management. Funds were arranged beforehand, but the efficiency of the marketing efforts couldn’t be measured.

Whether the attendees of such events had a great time? Were the goals of the event successfully met? Such questions kept me on edge while serving as the Director of Marketing in these events.

Nearing graduation, my professors urged me to participate in person at a research conference being held in the U.S. My pilot study based on the comparison of Instagram and Facebook was well received at the conference. It was here where I got to channel my curiosity revolving around consumer behavior, which was made possible through research.

This conference helped me in penning down a second paper. It encouraged me to learn more about research regarding the rudimentary concepts involved, such as developing a questionnaire.

However, since I was introduced to research, I have always felt a deficiency in quantitative and qualitative research skills. After graduation, I was able to explore my interests rigorously. Composing scripts, guest posting, and publishing on reputable websites helped me tailor my content according to the audience, understand what they disliked, and how they responded to different content – animated, trendy, etc.

Acquiring partnerships, bidding for projects, and winning them helped secure a grip on the fundamentals of efficiency of marketing efforts. This understanding was complemented by the deployment of advertisements on Facebook and Instagram. The digital environment allowed great freedom in measuring all the hard work involved in rendering such campaigns on social media platforms.

Later on, my thirst for data-driven marketing and research brought me to Rutgers, where I learned how to use Python and R for data processing and visualization. I didn’t know how to use SPSS before; this was a huge milestone.

I was finally able to clean and manage data and ultimately interpret results. After such a divergent endeavor, I focused on my family business alongside side projects such as an initiative on mental health and a home décor business. Such feats helped me in pursuing and understanding the customer at a much personal level.

After working with the customers via a direct channel, I wanted to attend a program that could help me fortify my research skills, which would facilitate the incorporation of all this professional experience and help me make sense of all the interactions I have had with customers. At the undergraduate level, I was always at a loss when teaching the concepts of moderation, mediation, and other quantitative techniques.

Moreover, we weren’t introduced to different qualitative research techniques such as coding of interviews, etc. As a result, I was admitted to the M.S. Marketing program offered at Rutgers. Unfortunately, due to covid-related issues, I was able to join the program four weeks late. But I didn’t let that get to me. I worked hard. I was introduced to statistical techniques such as Confirmatory Factor Analysis, Linear Regression, etc.

We learned about treating outliers and the skewness of the data via SPSS. In the second semester, we were introduced to great techniques that aided researchers in comprehending consumer perception about a brand and their buying habits. Research techniques such as conjoint and multidimensional analysis helped analyze consumer buying patterns and habits in great detail and in a systematic manner. Conjoint analysis fascinated me because it sophisticatedly separates questions and generates simulations which significantly helps in price-sensitivity analysis.

It allows researchers to predict customer behavior depending on different variables, such as different colors of the products, prices, etc. The multidimensional analysis gives a 360 approach to the customer perception when subjected to different variables such as the number of locations in a city, quality of the product, etc. I was excited to finally learn how to analyze customer perceptions and whether an action related to the product yielded a return on the invested efforts.

Coincidently and much to my joy, this semester brought an analytics course on the table, Business Analytics. We learned extensively about the basics, and a project was given to us based on our specialization. I used python in data wrangling; when I had to employ Panda’s library to correct the datasets and add product names to them. Concurrently, I came across great applications which could be used to visualize data for my thesis, such as Violin plots, Geographical plots, scattered line charts, etc.

As a result of my hard work, my project was selected as a sample for the following sessions, and I was told that I had scored the highest among the entire batch of MBA and other M.S. programs. This helped me further my passion for research by aiding me in learning the visualizations required for displaying results and making sense of the data at hand. These visualizations incorporate different statistical techniques, which would be helpful in the future, such as variance present in the data, skewness of data, etc.

Recently, I attended a workshop on Mendeley. As a result, I became a certified Mendeley advisor. Progressing forward, I participated in a workshop based on bibliometric research with the aid of the R package – bibliometrix. Other software involved included PowerBI, VOSviewer, Access, etc.

Currently, I’m working on the research topic for my thesis: Color Combination of packaging and its effect on the consumer buying pattern, with a professor, presently working as an editor at several reputable publishers such as Elsevier, Taylor & Francis, etc. I hope to take both quantitative and qualitative approaches in this research.

I yearn to enhance my research prowess in consumer behavior and digital marketing, including decision models, the efficiency of social media marketing, and various other fields I can explore. I want to work on streamlining the entire marketing process with the essence of understanding what the customer wants. And I believe the Ph.D. in Marketing program offered at NYU can help me acquire the professional skills required for the research I wish to conduct alongside providing a platform for much-needed experimentation in the field.

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Top 10 Personal Brand Statement Examples To Follow

Updated: July 23, 2024

Published: June 18, 2023

In a 2022 personal branding trends study, most respondents said they consider personal branding an essential component of work and their everyday life. 

It found that 75% of Americans trust someone with a personal brand, and 63% are likely to buy from someone with a personal brand. 

What is a personal brand statement?

A personal brand statement is a couple of sentences that highlights your unique skills and experience. It’s meant to be a quick introduction to people who discover you online because it summarizes what you can offer them.

Basically, it’s a catchphrase, tag line, or elevator pitch for you as a professional individual. While it showcases what you do professionally, you can also display your personality.

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Why leaders should have a personal brand statement

You make a better first impression.

As the saying goes, “You only have one shot to make a first impression.” The challenge for entrepreneurs is that you don’t always know when that opportunity arises, as many first impressions happen online.

When a potential client or investor hears about you, their first instinct is to look up your social media profiles. If you’ve got a clear and well-thought-out personal brand statement, you’ve got a better chance at making them stick around for second and third impressions.

You can establish yourself as a thought leader

Thought leadership is a powerful content marketing tactic that can help you reach bigger audiences and generate leads for your business. When you’re known as a leader in your particular industry, that automatically gives you a higher level of credibility. 

A personal brand statement can strengthen your thought leadership strategy by clearly stating your area of expertise.

You can create networking opportunities

Whether you’re looking for top talent, new clients, or potential investors, networking is half the battle. 

Personal brand statements make it easy for potential connections to understand exactly what you do and what you value. Without it, you may miss out on opportunities simply because they didn’t know that you had something relevant to offer them.

Best personal brand statement examples for leaders

“bilingual creative who lives at the intersection of business & design.” —chris do.

Source: Chris Do’s LinkedIn page .

Chris Do is a multi-hyphenate: a designer, creative strategist, public speaker, founder, and CEO of The Futur, an online education platform.

What makes it great : Because he wears so many hats, Do’s personal branding statement is better than trying to explain everything he does.

“Helping people find their zen in the digital age.” —Shama Hyder

Source: Shama Hyder’s homepage .

Shama Hyder is the founder and CEO of Zen Media, a marketing and PR firm. She’s also written a book about digital marketing .

What makes it great : Hyder’s brand statement is an attention-grabbing play on her company’s name and showcases one of her key values: making clients feel a sense of calm in a fast-paced digital world.

“Write better sales emails faster with our in-inbox coach.” —Will Allred

Source: Will Allred’s LinkedIn page .

Will Allred is the co-founder of Lavender, an AI-powered email software startup.

What makes it great : Brooklin Nash, CEO of Beam Content, shares, “In one sentence, Allred captures the entire focus of his social presence: to help salespeople write better emails faster while demonstrating his authority and sharing his product in the second part of that headline.”

“Keeping it awkward, brave, and kind.” —Brené Brown

Source: Dr. Brené Brown’s homepage .

Brené Brown has a Ph.D. in sociology and is the author of several books that cover topics like shame, vulnerability, empathy, and courage.

What makes it great : Dr. Brown’s personal brand statement embodies her mission statement of encouraging people to embrace their vulnerabilities by sharing her own.

“Empowering ridiculously good marketing.” —Ann Handley

Source: Ann Handley’s homepage .

Ann Handley is a digital marketing expert and bestselling author. Her company helps marketers get tangible results.

What makes it great : Sharon Jonah, creative director and founder of digital marketing agency Buzz Social, shares, “In four words, we understand what Handley does, how she does it, whom she’s speaking to, and how she speaks.”

“Still just a girl who wants to learn. Youngest-ever Nobel laureate, co-founder @malalafund and president of Extracurricular Productions.” —Malala Yousafzai

Source: Malala Yousafzai’s Twitter profile .

Malala Yousafzai is the youngest Nobel laureate and an activist whose fund aims to remove the barriers to female education around the world.

What makes it great : Her bio highlights her impressive achievements with language that makes her sound relatable. 

“Marketing. Strategy. Humanity.” —Mark Schaefer

Source: Mark Schaefer’s homepage .

Mark Schaefer is an educator, speaker, marketing consultant, and author. He’s developed corporate marketing strategies for brands like Microsoft, IBM, and AT&T.

What makes it great : “It’s subtle, concise, and creative. It describes what Schaefer does, what he focuses on, and his unique and distinguished approach,” says Omer Usanmaz, CEO and co-founder of mentoring and learning software Qooper. 

“Empowering successful women to take control of their finances.” —Jennifer Welsh

Source: Jennifer Welsh’s LinkedIn profile page .

Jennifer Welsh founded Money School, a digital course that teaches women about personal finance. What makes it great : Welsh’s strong personal brand statement says exactly what she does and whom she does it for. 

“Let’s make Excel the solution, not the problem.” —Kat Norton (Miss Excel)

Source: Miss Excel’s homepage .

Kat Norton (known as Miss Excel) became famous on TikTok for her bite-sized Microsoft Excel tutorials. She now offers Excel courses on her website.

What makes it great : Norton’s clever statement shows that she understands her audience's problem and highlights her personality.

“‘The Customer Whisperer.’ I help marketers discover the hidden reasons why customers buy so they can become un-ignorable.” —Katelyn Bourgoin

Source: Katelyn Bourgoin’s LinkedIn page .

Katelyn Bourgoin is a creator and serial entrepreneur who founded a branding agency, a mentoring platform for female entrepreneurs, and a restaurant consulting firm. She trains entrepreneurs to uncover what makes their products “un-ignorable.”

What makes it great : Bourgoin’s clever branding statement effectively tells marketers that she can help them understand their customers better and make their brands memorable.

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How to write a personal brand statement

Writing an effective personal brand statement can be tough because it requires you to be catchy yet compelling. It should give audiences all the necessary information in a sentence or two.

Here are some tips for writing your own:

Think about your unique value proposition

A unique value proposition (or unique selling point) is what makes you different. It tells people why they should try your product or service, network with you, or invest in your business.

Tip : Identify your core values, goals, and strengths.

If you don't know what those are, ask yourself:

• Why am I building my brand?
• What do I want my audience to know me for?
• How do I do things differently?
• Do I have a distinct skill set, experience, point of view, or passion?
• What value do I bring to my audience?

Keep it short and sweet

Your brand statement should be simple and easy to understand. 

The goal is to have someone look at your profile or website and immediately understand who you are and what you do, so keep it brief. Keep in mind that you don’t need full sentences either. 

Start by writing one to three sentences that outline what you do, for whom, and how you do it. You can also add a sentence about values. 

Then, look at different ways you can shorten them. Or pick out the most specific and impactful words and see what happens when you simply list them. 

Showcase your personality

Injecting your personality empowers you to share what you do without being bland or boring. Being authentic also helps attract like-minded customers, investors, and peers. 

At the end of the day, there are other people out there who may offer similar services or solve the same problems for your target audience. Your personality can set you apart.

“Don't be afraid to inject a bit of humor, quirkiness, and passion. It’ll help make you more memorable and help you stand out from the crowd,” says Usanmaz.

Ideally, you want customers to know what you do and get a little taste of what it will be like to work with you.

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Personal statement advice: marketing

Applying to university.

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• How to start a personal statement: The attention grabber
• How to end your personal statement
• Introducing the personal statement tool
• Personal statement dos and don'ts
• What to include in a personal statement
• Using AI and ChatGPT to help you with your personal statement
• Using your personal statement beyond a university application
• Carers, estranged students, refugees, asylum seekers, and those with limited leave to remain
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How you package yourself is important, but the bottom line is that you need to have done your market research and got your product right. It’s no good trying to hide behind waffle, platitudes or fancy words that don’t actually mean a lot, it’s what lies behind your words that matters.

Be honest and down-to-earth

An honest, well-researched, and engaging statement that shows you understand what you’re applying for, and that you’ve got relevant skills or experiences to offer, will usually fit the bill.

Write reflectively about your experience. That could be what you’ve gained from your Saturday job at a supermarket, the book you’ve just read on branding, the charity event you recently helped to organise, a business project you just undertook on your BTEC or A level course or why your Young Enterprise company didn't make a profit.

Your examples don't have to be high-flying. Even shadowing the marketing director of a multi-national company won't impress if you don't explain what you learned from it.

Bournemouth University highlights that demonstrating qualities like creativity, an understanding of the marketing and communications industry, your ability to work in a team as well as independently, good presentation and communication skills and computer literacy will help to give marketing students the edge .

Show your enthusiasm for marketing

Sheffield Hallam University expects you to demonstrate 'an interest in and awareness of business/marketing, or some level of practical experience'. Similarly, Leeds Metropolitan University’s sport marketing degree tutors will be scanning your statement for evidence of the 'personal attributes, experience and/or commitment to the area of study that will stand you out from the crowd'.

Note the word 'or' in those examples. Whilst it’s great if you've got some relevant work experience, it's not essential and there are other ways you can show you’ve got what it takes.

University of Bath says its management with marketing degree applicants should be able to demonstrate experience of working with others and relevant transferable skills, but that this could be achieved, for example, through your involvement in the running of a society or a position of responsibility at school or college if you haven't had direct experience.

York St John University flags the value of your reflections on any relevant workshops or seminars you've attended, or how you've shown leadership and teamwork skills through project work or awards such as Duke of Edinburgh.

Marketing personal statement dos and don'ts

Thanks to De Montfort University among others for these sound tips.

• Focus on why you want to study marketing and pursue a career in it – our marketing subject guide is a good starting point for this.
• Demonstrate a strong understanding of business , the role you feel marketing plays in the success of any business operation, or an awareness of how marketing is responding to a changing world.
• Highlight any marketing or business operation you’ve been involved in yourself.
• Comment on something interesting you've found in newspapers or industry-related magazines, by following key industry figures on social media or when meeting business professionals face-to-face.
• Write something revealing about what you’ve learned from work experience or a part-time job where you've made some relevant observations or demonstrated skills or commitment.
• Include examples from enterprise schemes at school or college. This can be just as valuable as real workplace experience, as long as you say something interesting about it. Don’t worry if you weren’t successful: it’s ok to discuss what went wrong as well as what went right, provided you learned from it.
• Give them a balanced, rounded picture of yourself as a potential student: your achievements, evidence of your key strengths and qualities, a project you’ve undertaken, or the subjects you’ve found genuinely interesting and how they’ve enhanced your potential as well as your interests outside the academic world.
• List everything you’ve done.
• Exaggerate or make something up , as it may come back to haunt you.
• Over-sell yourself . Write in a calm tone and give clear, concise examples of activities you’ve been involved in.
• Go back more than two or three years . Keep it recent.
• Say you’re good at something . Demonstrate it instead.  

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How To Write a Personal Statement That Stands Out

Table of contents

Laura Jane Bradbury

A personal statement is a chance to highlight your unique qualities, skills, and experiences, all while showcasing your personality.

But whether you're applying for university, a job, or funding, it can be daunting to write about yourself. To increase your chances of getting accepted, it's important to know how to create an effective personal statement.

In my six years as a copywriter, I’ve written many personal statements that get results. In this article, I’ll guide you through what to include, what to avoid, and how to tailor a personal statement based on your application type.

Key Takeaways

• A personal statement is an opportunity to share your unique qualities, experiences, and skills.
• It should always relate to the course, job, or funding you are applying for.
• Include accomplishments and experiences that demonstrate how suited you are to the position or course you are applying for.
• Use clear and simple language to ensure your points are understood.

Your personal statement should be concise and demonstrate how you fit the position or opportunity you’re applying for. It’s important to keep information relevant, rather than listing all of your skills and accomplishments.

Follow these steps to accurately write and tailor your statement.

Understand your prompt

Before you start, make sure you understand what's expected of you. Are there specific instructions, keywords, or phrases that stand out in your prompt? Read through it thoroughly and note the requirements. You can then brainstorm ideas for each point.

Let's say I'm applying for a university journalism course. I've been asked to write a statement that shares why I'm interested and why I would be a good fit. I can use columns to plan my content:

Putting your ideas together first makes it easier to stay on track. Otherwise, you might lose focus and include irrelevant information. 

Show, don't just tell

Once you’ve listed your experiences, skills, and accomplishments, consider how you can demonstrate them with examples. Take a look at the list you created during the previous exercise and organize your points so you have clear examples and proof.

This technique helps you demonstrate your experiences and how they tie in with your application.

When telling anecdotes, use engaging stories that demonstrate your skills. For instance, a story about how I handled a fast-paced news internship proves I work well under pressure. 

Start strong

Recruiters, application tutors, and funders read lots of personal statements. You can make yours stand out with an engaging introduction.

Examples of a strong opening include:

A meaningful statistic

This draws readers in and increases credibility: 

"Communication is the key to marketing success, according to Business Marketing News. With five years of experience communicating and delivering campaigns to global clients, I have the skills and passion to add value to your team."

A personal story

Anecdotes connect the reader with the author’s real-life experience: 

"My first exposure to microbiology was during my time as a research assistant for a microbiologist. I was fascinated by the complex and intricate processes within cells."

An alarming statement

This piques the reader’s interest by making an issue seem urgent:  

“ The fashion industry churns out clothes at an alarming rate, causing mass production of synthetic fibers and harsh chemicals which have a detrimental impact on the planet. Funding my sustainability initiative is vital to mitigating this environmental impact." 

Avoid cliches such as "From a young age, I have always loved...." and "For as long as I can remember, I have had a passion for..."

Pro tip: Use Wordtune Editor 's Shorten feature to cut unnecessary fluff and make your intro sharper. Simply type in your sentence and click Shorten to receive suggestions.

Get Wordtune for free > Get Wordtune for free >

Admission committees and employers appreciate sincerity and authenticity. While it may be tempting, avoid exaggeration. You can better emphasize your skills and personality by being honest. For instance, rather than claiming I read every type of newspaper in my journalism application, I can focus on my dedication to reading The New York Times.

Your writing style should also feel genuine. Instead of trying to impress with complex language and fancy words, keep sentences simple and direct . This makes them more effective because they’re easier to read. 

Address weaknesses

Addressing weaknesses can show your willingness to confront challenges. It also gives you a chance to share efforts you have made for improvement. When explaining a weakness, exclude excuses.

Instead of saying "I didn't achieve my expected grades due to work commitments impacting my studies," try “While I didn't achieve my expected grades, I am now working with a tutor to help me understand my weak areas so I can succeed in your program.”

Wordtune’s Spices feature can help you develop counterarguments to weaknesses. In the Editor, highlight your text, click on Spices, and then Counterargument . Here’s an example:

Using Wordtune’s suggestion, I can highlight my eagerness to learn and provide examples to support my argument.

Highlight achievements

This is your chance to shine! A personal statement should highlight your best qualities — provided they relate to your prompt.

Ask yourself:

• What are your skills and strengths? Identify both academic and non-academic abilities such as critical thinking, problem-solving, and teamwork.
• What challenges have you faced? Reflect on how you have overcome significant challenges and how these experiences have helped you grow. For example, completing a course, learning a new language, or starting a business.
• What are your unique selling points? Consider what sets you apart from other applicants. For example, you may have a unique set of technical skills or experience learning in a different country.
• How have your achievements shaped your goals and aspirations? Sharing your goals shows that you think long-term and have taken the time to make sure you’re applying for the right opportunity.

Connect with the institution or company

Tailor your statement to the specific institution or company you're applying to — this shows you understand their values and have carefully considered where you want to seek opportunities.

To do this, head to the company or institution’s website and look for the About page. Many organizations include a mission statement on this page that conveys its purpose and values.

For example, universities often include their values under “Community” or “Student Life” sections. Here, Princeton University’s “In Service of Humanity” section highlights how they value using education to benefit society. Applicants can engage with this by explaining how they interact with their communities and seek to use their education to help others.

You can also research a company or institution’s social media. Look for similarities — maybe you both prioritize collaboration or think outside the box. Draw upon this in your personal statement. 

End with a strong conclusion

A strong conclusion is clear, concise, and leaves a lasting impression. Use these three steps:

• Summarize the main points of your statement. For example, “My experience volunteering for the school newspaper, along with my communication skills and enthusiasm for writing, make me an ideal student for your university."
• Discuss your future . Share your future ambitions to remind the reader that you’ve carefully considered how the opportunity fits into your plans.
• Include a closing statement. End on a positive note and offer the reader a final explanation for why you would be a great match. For instance, “Thank you for reviewing my statement. I am confident my skills and experience align with the role and your company culture.”

Tip: Learn more about writing an effective conclusion with our handy guide . 

Different types of personal statements

Now you know how to write a personal statement, let’s look at what to focus on depending on your application type.

The length of your personal statement will vary depending on the type. Generally, it should be around 500 words to 650 words . However, a university application is often longer than a statement for a job, so it’s vital to determine what is expected of you from the beginning.

Whatever the length, it’s important to remove and edit content fluff , including any repetition or copy that does not relate to your prompt.

Personal statement checklist

Use this checklist to ensure that your statement includes: 

• An engaging introduction.
• Clear examples of your experiences, skills, and expertise. 
• A commitment to improvement, if required.
• Any applicable achievements. 
• A direct connection to the company or institution’s values.
• A strong conclusion that summarizes information without adding new content.
• Authentic, simple language.

Personal statements are an opportunity to delve deeper and share who you are beyond your grades or resume experience. Demonstrate your ability with anecdotes and examples, address any weaknesses, and remember to use genuine and simple language. This is your place to shine, so follow our tips while displaying your unique personality, and you’ll be sure to stand out from the crowd.

Want to get started and create a powerful introduction? Read our step-by-step guide .

What is the difference between a cover letter and a personal statement?

A cover letter expresses your interest in a position and introduces you to an employer. It’s typically shorter and focuses on your qualifications, skills, and experience for a particular role. A personal statement, however, is common for a job, internship, funding, or university application. It explores your background, goals, and aspirations, as well as your skills and experience.

What is the purpose of a personal statement?

A personal statement is an opportunity to stand out by detailing your background, experiences, and aspirations. It should explain why you are interested in and a good match for the company or institution you are applying to.

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How to write a postgraduate marketing personal statement

How to start your postgraduate personal statement, dos and don’ts.

• Use active voice
• Ensure good spelling, punctuation, and grammar
• Only use truthful information
• Remain specific throughout
• Keep sentences short and concise
• Use paragraphing for easy readability
• Tailor everything specifically to the university
• Use clichés
• Copy online examples directly, do take inspiration
• Go off on a tangent, keep it concise
• Copy your CV word for word, keep it interesting

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You are here: Influencer Marketing Hub » Influencer Marketing » 9 Personal Brand Statement Examples To Help You Craft Your Own Brand

9 Personal Brand Statement Examples To Help You Craft Your Own Brand

There's a lot that goes into building a strong personal brand . And one of the most important elements of a personal brand is a brand statement. Just like brands and businesses have a statement that says something about them and their values, you need a strong statement of who you are and what you can do.

It doesn't have to be a lengthy account of your entire life and career. In fact, a personal brand statement is often most effective when it's concise and to the point. Ann Handley's personal brand statement, for example, is just four words:

" Empowering ridiculously good marketing ."

It says all you need to know about her as a marketer and thought leader.

So, what makes a great personal brand statement? How do you even go about writing one? We share some of our favorite personal brand statement examples to inspire you.

9 Personal Brand Statement Examples To Help You Craft Your Own Brand:

What is a personal brand statement, 9 personal brand statement examples for inspiration, why is a personal brand statement important, what are the elements of a strong personal brand statement, how to craft your own personal brand statement, best practices for writing a personal brand statement, time to build yourself a brand, frequently asked questions.

Your personal brand statement is basically a catchphrase that says something about your expertise and what makes you unique. It gives people a quick glance into what you can do so they'll be able to understand how you can be of benefit to them. And if it's catchy enough, that's how people are going to recognize and remember you.

Think of it as your elevator pitch or your personal tagline. It should be memorable, concise, and impactful. It's usually just a sentence or a few words, but it can say a lot about who you are and what you offer.

Let's say you're a designer. Your personal brand statement could be "Designing wardrobe favorites. " It's short but tells the reader that you specialize in fashion design and have a knack for creating pieces that people love.

Similarly, if you're a marketer, your personal brand statement could be " I tell stories that sell." Again, it's quite short and sweet, but it gives a clear indication of your skills in storytelling and driving sales. We cover this in more detail in our personal branding 101 guide .

Next up, who might want to see your personal brand statement? It's usually recruiters and potential employees. However, clients also tend to judge your expertise based on the personal branding statement on your website or social media profiles. And let's not forget networking events and conferences, where your personal brand statement can set you apart from others. 

We have included personal brand statements of people from different walks of life to make this guide more comprehensive. These statements are meant to give you an idea of what your own personal brand statement could look like.

1. Madalyn Sklar

I’ve been hard at work on a new project that is quite a departure from my usual social media marketing content. It’s about something much more personal, #ChronicPain . Take a listen to my story. Maybe the info will help you or a loved one. https://t.co/6O0NoikvCB — Madalyn Sklar (@MadalynSklar) December 1, 2023

Personal Brand Statement:

Host of the @KratomStory podcast 🍃 Previously known as the tattoo-wearing social media evangelist, Twitter Guru & Fearless leader of @GoGirlsMusic

Madalyn Sklar is a social media influencer and serial entrepreneur with 30 years of experience in social media strategy, community leadership, and digital marketing. She started her journey in 1996 with the launch of Cybersites Web Design, which was among the first-ever web design companies in Houston. She's also the founder of GoGirlsMusic, an online community that empowers and supports women in the music industry.

One of her most recent contributions to the digital world is the #TwitterSmarter brand with a podcast and X threads. The hashtag has become an international trend in which users share tips and strategies for success on X.

Why It Works

Madalyn's personal brand statement, right off the bat, tells you exactly what she is passionate about and who she wants to help. It's straightforward, energetic, and action-oriented. The use of powerful phrases like "rockstar results" and "just do it" captures the attention and motivates her audience to take action.

Her statement also mentions her motto, which is a key element in personal branding . It reflects her values and beliefs, which she not only lives by but also teaches to others. More importantly, she shows her specialization: Twitter. Yes, she's a social media guru, but she has a specific focus, which helps her stand out from the crowd.

2. Neil Patel

I'll never have millions of followers on social media. Sure, I have over a million followers on YouTube and over a million on Facebook, but I'll never have anything like a Tony Robbins, Gary Vee, or even a Kardashian. Why? Because my content isn't applicable to a wide… — Neil Patel (@neilpatel) July 21, 2024

Founder of @NPDigital. New York Times bestselling author, Forbes top 10 marketer, and creator of 1 of the 100 most brilliant companies by Entrepreneur Magazine.

Neil Patel is a well-known digital marketing expert, blogger, entrepreneur, and bestselling author. He started his career at the young age of 16, and since then, he has founded multiple successful companies such as Kissmetrics, CrazyEgg, UberSuggest, and NP Digital.

Neil's personal brand statement highlights his impressive achievements and credentials, backed by reputable sources like the New York Times and Forbes, immediately positioning him as an authority in his field and building trust with his audience. Plus, the statement shows his many roles, including entrepreneur, marketer, and author.

He follows a "show, not tell" approach by mentioning his marketing agency , NP Digital, and other achievements. Since the organizations that have recognized him as a top marketer are well-known and respected, his brand instantly gains credibility.

3. Noah Kagan

Noah Kagan personal website

Hola, I am the Chief Sumo at AppSumo.com, where we help entrepreneurs kick more ass. Before that, I was a cubicle monkey at Intel, #30 at Facebook and #4 at Mint. These are my stories on marketing, starting a business, personal improvement and productivity tips.

Known for launching AppSumo.com, a platform where businesses can find deals on software products, Noah Kagan is a prominent figure in the world of entrepreneurship and marketing. He is also a successful YouTuber, sharing business tips and insights on his channel. His personal brand statement comes from the About section of his website.

Noah introduces himself with a casual and friendly greeting, using the word "Hola" to create a sense of warmth and approachability. He states his current role as the Chief Sumo at AppSumo.com, again using a playful and unique title to show his creativity.

Next, he mentions his previous experience at well-known companies like Intel, Facebook and Mint, highlighting his impressive career journey. These mentions serve as the past experience section on a resume; they tell the reader that the person knows what he's talking about. Towards the end, he establishes himself as an expert in the fields of marketing, starting a business, personal improvement, and productivity.

Noah's personal statement works because it's not merely a list of his credentials. It also exudes his personal tone. Phrases like "Chief Sumo" and "kick more ass" are typically unusual in a professional setting. However, Noah uses them to show a more human and relatable side to his personal brand.

4. Melyssa Griffin

Melyssa Griffin personal website

I'm a former high school teacher turned entrepreneur who loves few things more than a good hug (my love language is Physical Touch, so I'm aaaaall for a tight squeeze), hopping on a flight to anywhere, and teaching people like you how to live an abundant and limitless life. 

Melyssa Griffin is a teacher-turned-entrepreneur who expanded her blog into a multimillion-dollar business in just three years. She shares her "secret sauce" for building a company in her online courses and mentorship programs. Her personal statement, even though not heavily focused on achievements, gets the right message across.

Melyssa's personal statement highlights her unique journey from a high school teacher to a successful entrepreneur, which in itself is an ode to her growth mindset. If she's done this for herself, she must know how to help others achieve the same growth, wouldn't she?

Like Noah, her statement also includes a human touch, as she mentions her love for a good hug. What makes her statement work is that she doesn't just list her achievements, but instead, she shares her passion for teaching and helping others. It makes the reader feel that she truly cares about them and is not solely focused on making money or gaining recognition. 

5. Sean Cannell

Sean Cannell personal website

Helping you build your influence with online video.

Sean Cannell is a YouTuber and entrepreneur who teaches his followers how to create a YouTube strategy for their businesses. He makes YouTube videos and creates online courses to teach his audience how to use video marketing to grow their influence and business.

Sean's personal brand statement directly addresses his target audience: individuals or businesses who want to build their influence with online video. He doesn't use "people" or "audience" but specifically says "you." That's a powerful word that makes the reader feel like he's speaking directly to them, which immediately creates a connection.

Despite being short, the statement clearly communicates what Sean does. It also carves a speciality for him—video—in the broader field of digital marketing. The specificity of his statement hits the mark.

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6. Jennifer Welsh

Empowering successful women to take control of their finances.

Jennifer Welsh is a financial coach and entrepreneur who teaches women how to invest in the stock market. Previously working as the Director of Employee Experience at Thrive Internet Marketing Agency , she has since founded several communities, including Money School and Audience & Income.

Jennifer's personal brand statement works because it's targeted towards a specific demographic: successful women. She doesn't specifically state that she teaches stock market investing but rather uses the word "empowering," which is indicative of a more holistic approach to finances. That helps her attract women who would be interested in Money School, her week-by-week strategy for debt repayment, budgeting, mindful spending, and stock market investing.

7. Nomadic Matt

Nomadic Matt personal website

I'm Nomadic Matt, the New York Times best-selling author of How to Travel the World on $50 a Day and Ten Years a Nomad , and the founder of this website! And I'm here to help you save money on your next trip.

Nomadic Matt is a blogger and travel expert who has been traveling the world for over a decade. He has a successful travel blog where he shares his time-tested tips for travelers. Besides being the author of two best-selling books, he also offers guides to help people travel on a budget.

Matt's personal statement has quite a conversational tone to it, which works well in his industry. He starts by introducing himself and his accomplishments, immediately establishing credibility. He then uses inclusive language, saying, "I'm here to help YOU," which makes the reader feel personally addressed and creates a sense of connection.

His personal statement is effective because it addresses a common problem many travelers face: budget constraints. The prior mention of his best-selling works further solidifies his expertise in this area.

8. Ann Handley

Ann Handley personal website

Empowering ridiculously good marketing.

Ann Handley is a pioneer in digital marketing. She is also a writer and a speaker who helps other marketers scale up their marketing businesses to deliver exceptional results. Her simple tagline says that she empowers "ridiculously good marketing."

Ann's personal statement works because of how strong of a case it creates for her work. The use of "ridiculously good" shows that her work is not just good. She's setting the bar high, which is an excellent way to draw potential clients in.

This statement gives you an idea of just how good Ann is at her job. It also gives you a fair idea of how approachable and relatable she is because the tone is casual.

In a more descriptive explanation, Ann says that she inspires other marketers to "create marketing magic." This gives you the idea that she helps other marketers do something that they once thought was impossible.

9. Shama Hyder

Shama Hyder personal website

Helping people find their zen in the digital age.

Shama Hyder is a digital marketing expert and keynote speaker who helps people navigate the digital marketing world. She has also written several books, including The Zen of Social Media Marketing and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. Her personal statement is sweet and short, but it speaks volumes about her work.

Shama's personal brand statement is effective due to its closeness to her brand. She uses "zen" quite strategically, playing on its double meaning: first, the idea of finding balance and second, using it to hint at her global marketing and digital PR firm, Zen Media. Entrepreneur Magazine has also named her the "Zen Master of Marketing," so her use of the term "zen" aligns well with her already established personal brand.

Another reason why this statement works is that Shama positions herself as someone who can help businesses find that balance in the midst of all the chaos of the digital age. The absence of mentioning how she does so leaves room for curiosity and encourages potential clients to reach out and learn more about her services.

Your personal brand statement serves several purposes. For starters, it helps you stand out from the crowd. It's a representation of your skills, personal values, accomplishments, experiences, and characteristics that make you unique. You can use this statement to search for jobs or network with industry professionals.

Moreover, a personal brand statement allows you to tell people who you are instead of letting them assume your identity. It gives you control over how others perceive you. Carl Jung , the famous Swiss psychologist, explains this quite well by saying,

" The world will ask who you are, and if you do not know, the world will tell you ."

Your personal statement helps you take charge of your brand and shape it in the way you want others to see it.

When creating an online brand or portfolio for yourself and your services, a personal brand statement also helps bolster credibility. According to a paper published by Sergey Gorbatov , a PhD candidate at Vrije Universiteit Amsterdam, personal branding sits

" at the junction of marketing, sociology, communication, psychology, organizational behavior, and some would claim even accounting. " 

So, it's not just a statement but a psychological, sociological, and marketing tool to help you succeed in your personal and professional life.

A strong personal brand statement has the following elements.

• Conciseness: You want it to be memorable and easy to recite, so aim for about 1-2 sentences maximum.
• Authenticity: Your personal statement should come from a genuine place and not be generic or fabricated.
• Clarity: Keep your personal brand statement simple. Avoid using jargon or complex language.
• Relevancy: Your personal brand statement should be relevant to your current goals and aspirations. It should also align with the industry or field you are targeting.
• Achievements/Accomplishments: Include your most significant and relevant achievements to exhibit your skills.
• Personal Brand Personality : Your personal brand statement should reflect your personality and values. Let your uniqueness shine through.

Let's look at how all of these elements are present in an effective statement, such as Debbie Levitt's . Here's her personal brand statement:

I'm The Mary Poppins of CX/UX. I fly in, find the true problems, improve everything I can, make the magic happen, sing a few songs, and fly away to the next project… or I can stick around! I'm dedicated to transforming companies, departments, teams, projects, products, services, and experiences by focusing on the full arc of the Customer Experience.

The first sentence instantly establishes Debbie's personality. She stays authentic, clear, and relevant by explaining what she can do for a company. Her statement is also concise and easy to remember. She shows her accomplishment by explaining that she can transform the "full arc of the customer experience."

Jason Hartman , entrepreneur, speaker, and author, provides a comprehensive approach to creating your personal brand statement. He says,

" There are three main factors to consider in the process of creating your brand: 1) Connection with your niche, 2) A shared worldview with your audience, and 3) That you be trusted as a source of information. "

Here's how to put these factors into practice.

Step 1: Identify Your Unique Value Proposition

What is it that you offer that sets you apart from others? What skills, achievements, experiences, and qualities make you stand out? This is your unique value proposition.

Michael Hyatt explains this well,

" Your brand is what sets you apart from others. It's what makes you unique and memorable ."

So, focus on what you do best.

Step 2: Define Your Target Audience

Your personal brand statement should be targeted towards a specific audience. Identify who your ideal customers/clients are and what you can offer them.

For example, Jennifer Welsh's main audience is women. So, as we mentioned earlier, her statement specifically mentions helping women. Similarly, Nomadic Matt addresses travelers, and Ann Handley talks to marketers.

Step 3: Express Your Core Message

Gary Vaynerchuk , CEO of VaynerMedia, explains how to really make your brand shine,

" The best strategy for building a personal brand is to be 100% 'you,' without watering down your personality in any way. "

That's what you need to do in your personal brand statement.

Use action words to show what you do. For example, Shama Hyder's personal statement,

" Helping people find their zen in the digital age ,"

uses "helping" and "find"—both are action words that show her core message of providing guidance in the digital world. Do the same in your statement by showing the impact you aim to make.

Step 4: Keep It Short 

We've discussed this earlier. Your personal brand statement should be brief and must focus on the key highlights of your unique value proposition.

Keep it to one or two sentences, and make every word count. You don't want your audience to lose interest halfway through reading or listening to it. Also, use active voice to make your statement more engaging.

Step 5: Revise

Go over your personal brand statement multiple times and make revisions as necessary. If it helps, get feedback from others who know you well and can provide honest opinions.

Your personal brand statement is not set in stone. It can evolve and change as your brand grows and develops. For example, you may start as a social media marketing tips expert and later expand to become a digital content creator . Your personal brand statement should reflect this growth and progress over time. 

We have a detailed guide discussing personal branding tips where you can learn more. 

Here are some quick tips to make your personal brand statement worth remembering.

Tailor the Message to Your Audience

Your brand won't be for everyone, and that's fine. Speak specifically to your audience so that they know you mean business. As Laura Busche , author of Lean Branding , explains,

" People relate to people, and if your brand feels like people, they'll relate to you, too. "

Be Authentic

In the same vein, make authenticity the central theme of your brand. Don't cosplay to be somebody you're not. Today's audiences can smell fake from a mile away, and they will quickly turn off if they don't trust your messaging.

Dan Schawbel , author of Promote Yourself , emphasizes this by saying,

" The only brand you can sustain is the one that is authentic to you ."

Authenticity will also help you stand out in a crowded market, as no one can replicate your unique combination of experiences and personality.

Show Where You're Heading

According to Jack Trout , an advertising executive,

" No one will follow you if you don't know where you are going. "

Saying "I'm an XYZ expert" isn't enough. You have to show what you're working towards and where you want to go. For example, in his personal brand statement, Chris Do , CEO of The Futur, says,

"I've run an Emmy award-winning motion design/brand consultancy for over 23 years. Now, I teach the world how to value themselves and communicate their value to others through open platforms like YouTube, Facebook and Twitter."

He doesn't merely state his past accomplishments but also his current goals and direction, i.e. teaching others how to communicate their value. That gives his audience a reason to heed his message and follow him.

As we've repeatedly mentioned throughout this guide, your personal brand statement is concise, impactful, relevant, and authentic. Follow the tips we've mentioned to create a statement that best reflects your personal brand. If you need inspiration, the examples in this guide can serve as good models to guide you.

Most importantly, a personal brand statement is not something you write once and forget about. As you grow, it changes. The Harvard Business Review recommends an annual audit of your personal statement.

Jill Avery , a senior lecturer at the university, suggests:

" In addition to doing an objective self-assessment, you'll want to reengage your truth-tellers to uncover what your current image is in the minds of others and then make sure that it aligns with your goals. "

Keep this in mind to keep your personal brand statement relevant and effective. Check out our branding guide for more information. 

What are some examples of personal brand statements?

Your personal brand statement has to be strong, descriptive, short, and catchy all at the same time. Some examples include:

• “I help individuals reassess their life choices to discover their true paths to success.”
• “I develop sustainable business models and marketing strategies to fuel small business growth.”

How do you write a personal brand statement?

Creating the perfect and most effective personal brand statement can be tricky. Your personal brand statement is basically a catchphrase that says something about your expertise and what makes you unique. People reading the statement should know exactly what you can do and what you specialise in. You need to carefully choose the right words and arrange them the right way to get your message across effectively.

How do you write a personal statement for your resume?

Writing a personal statement for your resume is an important way to showcase yourself. Just like brands and businesses have a statement that says something about themselves and their values, you need a strong statement of who you are and what you can do. People reading the statement should know exactly what you can do and what you specialise in.

What is a well-written personal brand statement?

Your personal brand statement should be concise and reflect your abilities. Some examples of well-written personal brand statements include:

• “Empowering ridiculously good marketing.
• “Content marketing evangelist.”
• “Half geek – half marketing – 100% social nut!”
• “I grow companies.”

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18 outstanding personal brand statement examples

Personal brand statement examples can be an excellent source of inspiration for professionals, business leaders, and innovators looking to connect with their audience. While there are numerous factors involved in developing a strong personal brand, your statement is one of the most important tools you have. It shares your vision, mission, and values with the world. A personal brand statement is more than just a catchphrase providing an insight into your expertise. It’s a declaration that captures the attention of […]

Personal brand statement examples can be an excellent source of inspiration for professionals, business leaders, and innovators looking to connect with their audience.

While there are numerous factors involved in developing a strong personal brand, your statement is one of the most important tools you have. It shares your vision, mission, and values with the world.

A personal brand statement is more than just a catchphrase providing an insight into your expertise. It’s a declaration that captures the attention of your target audience, differentiates your brand, and gives you direction in your professional life.

The best personal brand statement examples work because they convey more than just a job title. They give target audiences an insight into why they should recognize and remember you.

Unfortunately, even the most experienced business owners can struggle with developing a strong statement. That’s why we’re here to share some inspiration.

Here are some of the top personal branding statement examples, taken from famous professionals around the globe, to set you on the right path.

Elements of an effective personal brand statement

Just like creating a vision or mission statement for a company, designing an effective personal branding statement can be complex.

There’s no one-size-fits-all strategy to follow, but in most cases, your personal statement should be strong, descriptive, catchy, and compelling. It should tell your audience everything they need to know about you in an instant.

Once you come up with your own personal brand statement, you can use it on your social media profiles, your LinkedIn profile, personal website, and every other brand asset.

Before we dive into some great personal brand statement examples, it’s worth remembering some of the core components of an effective statement.

In general, the most compelling statements are:

A strong personal brand statement should tell your audience everything they need to know about your skills, abilities, and values in the shortest space possible. It’s not a resume, cover letter, or “about you” page. It’s a single, concise sentence.

The best personal branding statement examples are effective because they’re emotionally provocative. They use compelling language to connect with a specific group of people, and leave a lasting impression. Make sure your statement is impactful.

A good personal branding statement should encourage customers to learn more about you. Whether you’re a personal trainer, marketing consultant, or accountant, your statement should convince customers to get to know you.

The best personal branding statements are formed with purpose. They highlight who you are, what you do, why you’re valuable, and who you serve in a short space, with no additional fluff or flowery language.

Short, succinct, and emotionally charged personal branding statements are intrinsically memorable. Just like strong brands use their statements to differentiate themselves from their target audience, your personal statement should make you stand out.

Personal brand statement examples: Famous statements

Now we’ve covered the key components of a compelling personal brand statement, it’s time to jump into our examples.

There are plenty of outstanding personal brand statement examples out there to choose from, but here are just some of our favorites, from famous professionals:

1. Larry Kim

Probably one of the most famous examples out there, this personal branding statement conveys a lot of information in just one simple sentence. Larry Kim, the professional search marketing expert, created his statement to highlight the importance of differentiation.

The founder of Wordstream instantly conveys his unique personality in his personal branding statement, showing his fun side, while sending a clear message: Be unique.

The statement also tells us that Larry himself identifies himself as a “unicorn”, and has the authority, insight, and knowledge required to help others achieve the same results.

Takeaway: Don’t be afraid to have fun with your personal branding statement. Demonstrate your unique brand personality, while still sending an important message about what you stand for.

2. Sofia Crokos

Taking advantage of the “rule of three” in writing, Sofia Crokos produced a compelling brand statement, with a focus on clarity and conciseness. The celebrity event planner knows the key things her audience is looking for in a partner, and she conveys all of them in her statement.

The three simple words in this statement highlight the key components of Sophia’s personal brand, her personality, and her values. The words are emotionally compelling and intriguing. They tell us Sophia specializes in luxurious events, while also prompting us to find out more.

Takeaway: The right choice of words can make all the difference to a personal brand statement. Use emotional, evocative language to showcase what you stand for as a professional in your field.  

3. Nomadic Matt

Another excellent personal brand statement example utilizing the “rule of three” comes from Nomadic Matt, a world-renowned travel blogger and influencer. In his personal statement, Matt immediately addresses the pain points of his target audience .

He knows people want to make the most of their adventures, without spending a fortune. He appeals directly to adventurous spirits, who want to see more of the world, on their own terms.

The personal branding statement he created immediately tells potential customers and readers that they can learn how to achieve their goals with help from Matt.

Takeaway: Address your audience’s needs and pain points. Think about what people really want to accomplish when working with you, and use your personal statement to highlight your value.

4. Marie Forleo

Marie’s personal branding statement might be a little longer than some of the other examples on this list, but it sends a fantastic message all the same. The statement instantly introduces the professional, in a way that’s friendly and accommodating, paving the way for a rapport with customers.

In the second sentence, Marie outlines who she is in simple, but evocative terms. The phrase “unshakable optimist” is particularly powerful here, as it tells us Marie is committed to seeing the good in everything, and thinking outside of the box.

At the same time, this statement immediately tells us what Marie’s “ brand promise ” is – she’s committed to helping people become whoever they want to be.

Takeaway: Tell your target market who you are, what you stand for, and what you can deliver in powerful, emotional terms. Let your unique personality shine through.

5. Thomas Frank

Simple and sophisticated, this personal brand statement example comes from Thomas Frank, the founder of the “College Info Geek” website. He created his business with a focus on helping college students achieve their goals, and make the most out of their education.

This personal brand statement gets straight to the point. It doesn’t tell us anything about Thomas himself, but instead focuses on what he’s going to do for his customers.

Making your personal brand statement with a focus on your audience is an excellent way to show potential customers that you put their needs and interests first.

Takeaway: Make your customers the core of your identity. Focus on showcasing what you’re going to do for them, and why they should trust you.

Personal brand statements for leaders

Depending on the professional career you want to build, and the goals of your personal branding strategy, you may experiment with a variety of different personal branding statements. For instance, leaders tend to focus on inspiring others, and sharing their unique selling proposition.

Let’s take a look at some amazing personal brand statement examples from leaders and entrepreneurs.

6. Sujan Patel

The best personal brand examples are built on clarity and simplicity. If you want to position yourself as a thought leader, a clear, simple statement is a great way to do that.

Sujan Patel, a well-known digital marketer, tells customers immediately what he does, without any extra fluff. Notice how the statement is confident and direct.

Sujan doesn’t say he helps to grow companies, he says he’s responsible for developing businesses, and helping them reach their full potential. The bold statement is immediately eye-catching and intriguing. It’s also backed up by facts.

If you research Sujan Patel, you’ll see plenty of examples on his personal website of the companies he has developed.

Takeaway: Be confident. Don’t mince words in your personal branding statement. Tell customers directly what you do, and say it without apology.

7. Simon Sinek

Evocative and emotional, Simon Sinek’s personal brand statement takes a unique approach. Interestingly, he uses the word “we” instead of “I” here, to demonstrate a commitment to community, partnership, and constant growth.

Like many well-known examples of personal brand statements, this declaration addresses the needs and goals of Simon’s target audience.

It highlights important concepts like embracing a sense of safety, inspiration, and fulfillment. Part of what makes Simon’s statement so interesting is that it focuses on intangible, rather than tangible goals.

He doesn’t tell professionals they’re going to make more money; he tells them he can help them achieve a better quality of life.

Takeaway: Think beyond the basics when connecting with your audience. Look at the career goals of your customers, their deep aspirations and long-term goals.

8. Jessi Fearon

Known around the world for her personal finance and budgeting blog, Jessi Fearon takes advantage of a short and compelling personal brand statement.

Her vision is to provide customers or readers with the resources they need to make intelligent decisions with their money. She achieves this by sharing real, authentic stories, and transparent insights.

The use of the phrase “real life” in this personal branding statement tells us that Jessi is committed to taking an honest approach in her content. She’s not going to make any unrealistic promises, or tell people to do things that may not work for them.

She’s committed to helping people in the real world – a place that’s fraught with challenges.

Takeaway: Personal branding statements don’t have to be long and overly creative. Simple statements which showcase your areas of expertise can make an amazing impact.

9. Adam Enfroy

Another well-known leader from the marketing world, Adam Enfroy is a blogger committed to helping online entrepreneurs achieve their career goals fast.

This personal branding statement example immediately tells customers what they can expect to get from interacting with Adam – the education they need to scale their “influence”.

Notably, Adam doesn’t talk about scaling the business itself, but improving the impact of the company, and the potential of the brand. The term “startup speed” is interesting here too, as it conveys ideas of agility, constant experimentation, and growth.

Takeaway: Experiment with words and phrases to connect with your target audience. Think about the language that’s most likely to resonate with your ideal clients.

10. Joe Pulizzi

One of the most interesting personal brand statement examples in the leadership world comes from Joe Pulizzi, a content marketing expert. What makes this statement so compelling is the use of an interesting word: “evangelist”.

Most marketers refer to themselves as specialists, experts, or innovators. The word evangelist is more closely connected to faith and belief.

Joe’s use of the word “evangelist” tells customers that he truly believes in the power of content, and seeks to convert readers to this belief system. We instantly see that Joe isn’t just an enthusiast or an expert, he’s someone committed to helping others develop a passion for content marketing.

Takeaway: Think carefully about how you can describe yourself to your audience. Don’t just use the same terms and phrases as everyone else.

Personal brand statement examples from marketers

Virtually any professional can use a personal mission statement, or personal brand statement to boost their presence in their industry. The right statement can help you connect with potential clients, or capture the attention of employers.

However, professionals in the digital marketing space tend to be particularly good at leveraging the power of personal branding.

Here are some personal branding statement examples from marketers:

11. Ann Handley

Digital marketing pioneer and best-selling author, Ann Handley, offers a fantastic example of a personal brand statement. Her declaration provides an insight into her personality and passion. The words she uses are wonderfully evocative.

For instance, the term “ridiculously” is unusual in a branding statement, but it also helps to highlight just how amazing Ann’s work is.

The language used also highlights Ann’s tone of voice. The statement isn’t as formal and professional as some of the other options on this list. However, it does help to make Ann stand out in a crowded market.

She hints at how approachable and friendly she really is, with an informal, casual tone.

Takeaway: Use the right tone of voice in your personal branding statement to give customers more information about who you are, and what it’s like to work with you.

12. Neil Patel

This is another unusual example of a personal branding statement, because it’s not actually a statement at all. Neil asks his target audience a question, which instantly makes his personal brand more intriguing.

The question isn’t particularly complicated either, it’s a query Neil expects his audience to say “yes” to instantly.

This kind of personal branding statement may not work as effectively in other small businesses. However, it’s fantastic for the marketing world. After all, asking questions is a fantastic strategy in marketing, as it piques curiosity, and appeals to an audience’s desire to learn.

Takeaway: Great personal branding statements can pique the curiosity of your target audience. Think of how you can intrigue and captivate your customers.

13. Aaron Orendorff

This personal branding statement is fun and memorable at the same time. It positions Aaron as a champion in the lives of his customers, drawing attention to his unique value proposition.

He doesn’t just write great content, or help other companies improve their digital marketing skills. He actually “saves” people from the impact of bad content.

Aaron’s personal branding statement is something you’d expect to see on the top of a resume, business card, or website. It feels instantly inspirational and meaningful. When you click into his website, you learn more about how he actually does “save” companies from bad content.

Takeaway: Position yourself as a hero in the lives of your customers. Don’t just address their goals, show them you can solve their problems too.

14. Brittany Berger

Another amazing and concise personal brand statement in the marketing world comes from Brittany Berger. Part of what makes this declaration so compelling is that it immediately challenges the popular idea that companies have to create infinite amounts of content to stand out.

Brittany tells her audience that quality matters more than quantity. She encourages companies to take the risk of reducing their content strategy, and focusing on delivering value.

The end of the statement, “It’ll be fine, I promise”, encourages us to trust Brittany and her experience as a business strategist and marketing guru.

Takeaway: Don’t be afraid to swim against the tide and challenge well-known concepts. An unusual opinion can make your personal statement stand out.

15. Pam Moore

This personal branding statement hits home because it’s brimming with personality. CEO of Marketing Nutz, Pam Moore tells us a lot about her character, defining herself with statistics like “50% geek”.

She shows her audience that she’s comfortable with being a little nerdy, because it means she constantly delivers results.

The playful and friendly tone tells potential clients how much fun Pam is likely to be to work with. Additionally, it promises customers that they will see results. Overall, this statement defines Pam as unique, relatable, and authentic.

Takeaway: Show your customers who you really are with your branding statement. Be authentic and honest, and you’ll generate stronger relationships.

Inspirational personal brand statement examples

Finally, let’s look at some personal brand statements that are inherently inspirational. If your statement can motivate and engage your audience on an emotional level, it’s more likely to convince people that they’ll want to work with you.

16. Dave Nelson

Dave Nelson’s personal brand statement is a fantastic example of a declaration that can instantly inspire any audience. As a personal trainer, Dave constantly tells his audience authentic stories about his challenges, and what he’s overcome to reach his goals.

His personal branding statement addresses the lack of confidence his customers have, and encourages them to believe in themselves.

The statement is empowering and motivational, just like Nike’s “Just do It”. It also aligns Dave with his audience, telling them immediately that he’s committed to supporting them.

Takeaway: Speak to your audience, and connect with them. Use your statement to start building a relationship with clients.

17. Tony Robbins

Renowned entrepreneur, and business strategist, Tony Robbins, has one of the most impressive personal branding statements out there. The short and sweet statement effectively sets Tony apart from the competitors in his space with a unique word: “blessing”.

Tony doesn’t just tell customers he can help them be successful or profitable. He tells them he’ll teach them how to become a valuable addition to the lives of the people around them. Tony’s statement is built on his personal philosophy, that the secret to success in life is “giving”.

Takeaway: Show your personal values and vision in your brand statement. Highlight what you truly believe about the world.

18. Felicia Hatcher

While most of the best personal brand statement examples utilize well-known, impactful words, Felicia’s takes a different route. She actually made up her own word to really convey what she can offer to her customers.

The word “epicness”, immediately makes us think of success from a new perspective. It tells us Felicia can help us achieve phenomenal things.

The careful choice of words in this statement ensures the message is both impactful and memorable. The wording was also chosen to appeal to a younger audience, ensuring Felicia can connect with the customers who can benefit most from her support.

Takeaway: Think outside of the box with your personal branding statement. Don’t be afraid to use new words if you know your customers will understand them.

Learning from personal branding statement examples

Hopefully, the personal brand statement examples above have inspired you to start creating your own compelling declaration for your personal brand.

Developing a strong brand statement can seem like a complex process, but when you approach the task with passion and creativity, you’re sure to generate amazing results.

If you need help building your own personal brand, you can also reach out to the team here at Fabrik for help. We’ll assist you in taking the first step towards a phenomenal personal brand.

Fabrik: A branding agency for our times.

We’ve built our reputation, building brands for other people.

Do you need to bring a new brand to life or breathe new life into an existing one? If so, let’s start a conversation

Now read these:  — The essential guide to personal branding   — How to rebrand yourself on social media   — Steps to reinventing your personal brand   — Personal branding examples for students   — The best books on personal branding — Your guide to personal logo design

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Marketing Personal Statement

• CV Templates & Advice

Have you found your ideal marketing role? Stand out from other applicants by writing a winning marketing personal statement for your CV.

Follow our expert advice and guidance to create a marketing personal statement that successfully presents your knowledge, skills and past experience to create a fantastic first impression to your prospective employer.

We advise that you use this 100-150 words to provide examples of how you perfectly match the job specifications, and why you are the perfect candidate for this marketing role. If you’re looking for personal statement examples, or further advice on  how to write a generic personal statement , Fish4jobs has you covered!

What to include in your marketing personal statement

Why you are applying for the role

• Apply your knowledge of marketing and all the impact marketing (and your role) has on the business department.
• Mention what you are expecting from the role. For example if you wish to develop your marketing skills further or develop communications with larger amount of clients.
• Mention the skills you already have and why would they help out the company and the role you are applying for.

Why you’re applying for the specific role

• Mention what appealed to you about the role advertised.
• Research and mention what you know about the company and what appeals to you.
• Highlight the skills you possess, and why this would make you a great asset.
• List your School/College/University.
• List any relevant qualifications to the role.

Your marketing experience

• Provide examples of the experience you have so far, keep this top level as your CV will allow the employer to read further information.

Short Example

Highly motivated, respected and creative marketing professional with an upper first class honours in Marketing from the University of Canterbury, and three years experience in the industry. I possess valuable experience working as Marketing Executive in a number of agencies. In my previous roles I was involved in planning, launching and analysing campaigns, curating content for a range of clients, social media management and email marketing. As a positive, enthusiastic and energetic individual, with excellent communication skills – both written and verbal, I strongly believe that I would be an asset to your team.

If you’re searching for a new marketing role, then you can review our other helpful resources for applying to a job in marketing:

Marketing Manager CV Template

• Marketing Executive Cover Letter Template

Related links

• How to Become a Marketing Manager
• Personal Statement Examples

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Marketing Personal Statements Samples For Students

47 samples of this type

Do you feel the need to check out some previously written Personal Statements on Marketing before you begin writing an own piece? In this free collection of Marketing Personal Statement examples, you are granted a thrilling opportunity to discover meaningful topics, content structuring techniques, text flow, formatting styles, and other academically acclaimed writing practices. Applying them while composing your own Marketing Personal Statement will definitely allow you to complete the piece faster.

Presenting high-quality samples isn't the only way our free essays service can aid students in their writing ventures – our authors can also compose from scratch a fully customized Personal Statement on Marketing that would make a genuine foundation for your own academic work.

MA program Comparative Business Economics Personal Statements Example

As a child growing up in a family interested in business, I developed a passion to learning mathematical numbers and how they relate to the bottom line income, earnings, and profits. From the days of my High School, I envisioned bigger and better times and profits if and when I started my own business. Globalization and technological advances made me realize that I could play a pivotal role in converting small family businesses into a national or even international powerhouse.

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Ray Lyman Wilbur, a renowned American medical doctor once said “In a world full of uncertainties, the record of what has gone before as human experience is as sure and reliable as anything that we are born with” (UOFLIFE, pp.71). Experience makes up a vital fragment of our personality since it influences our tastes, preferences, inclinations as well as the dictates of our passion. My working experience is an apt manifestation of this phenomenon. My aspiration to delve into the world of business, particularly economics, has been greatly influenced by my seven years working experience in vastly interactive and social environment.

Getting a Degree in Business Personal Statement

There are many reasons why I have chosen to pursue a degree in business; both my personal and professional experience, as well as my own desires, have led me to this point. From my birth, to my own talents, and even my volunteer and employed work, I have been fervently working towards the pursuit of a career in business; I have done many things up to this point to prepare me for this path.

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I decided to major in marketing because of the wide spectrum of challenging and interesting career options that the discipline offers. I have always been passionate about working in the marketing industry. My dream has always been to join the industry. I believe the first step towards achieving my dream is to enrol in a leading tertiary institution and major in marketing. This is because it will not only heighten my learning experience, but will also broaden my understanding of both the local and international marketing industry.

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While working at Verizon Wireless as a sales representative since August 2008, I have realized that it’s high time I moved up the ladder to a management position. I hold a BA in Italian from Montclair State University. I have been on my own, providing everything for myself since I was nineteen years old, and have been blessed to accomplish every goal that I have ever set.

Statement of Purpose - Marketing Personal Statement

Marketing has become a key issue in the 21 st century because of new developments and advancements taking place in the modern society. The consumers and marketers have are progressing and continuing to be diverse and complex. The old traditional marketing techniques are inefficient and are unable to satisfy the requirements of these individuals in the business world. Factors that have contributed to the decline in basic marketing strategies include development of new technology and cultural changes that have generated a disjointed market.

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When living in southern China, I experienced the thrill of business ownership. In , I established an online second-hand business selling a select line of clothing. I had the support of parents with my father being a successful businessman and mother working as a banker. However, this first business venture only lasted three months closing with a net profit of $3,000.

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I am a senior student in hospitality management at school willing to gain approval for an internship at the restaurant from June 8 to July 31, with a 12-hour working week. Such internship will provide me with immeasurable experience and knowledge, which will definitely be helpful for establishing a business of my own in food and beverage sector. This invaluable experience will help me discover restaurant business from different perspectives, thus giving a better understanding of what is needed to succeed there.

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Free personal statement about mission and goals, personal marketing plan.

Executive Summary As an international student from Saudi Arabia, I aim to complete the degree being pursued in a prestigious university in the United States. I also intend to major in Finance and eventually apply the knowledge gained from the program in global organizations based in Saudi Arabia. As such, I plan to undertake training and development in the field of finance as part of my personal and professional growth.

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I am a second-generation Cuban American and the first generation in my immediate family to attend and graduate from college as well as to pursue studies in Law School. I received my Bachelors degree in Marketing from the University of Florida with a minor in Mass Communications. In college I was a member of the Pre-legal Honor Society and held the position of advertising chair.

Good Personal Statement On University of Wisconsin Madison

Life experiences and people shape us and define who we are. I would have never become the person I am today if it was not for University of Wisconsin-Madison. The fantastic university life in the U.S. has turned me into a grown-up in many aspects and has made my choices and actions more mature. Apart from cutting edge knowledge, I had the opportunity to communicate with students coming from different nations and cultures. My world outlook has broadened drastically and these experiences have helped me be more cooperative and communicative.

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• Fashion Marketing Personal Statement Examples

As you embark on your journey to pursue a career in the dynamic world of fashion marketing , your personal statement will play a crucial role in helping you get into a university in the UK . Find below successful fashion marketing personal statement examples . 

Fashion Marketing Personal Statement Example

My passion for fashion marketing was ignited by the vibrant and dynamic world depicted in the popular Netflix series, “Emily in Paris.” From a young age, I was fascinated by the endless possibilities of self-expression through fashion, and the role it played in shaping our perceptions of the world. This fascination led me to pursue a deeper understanding of the industry, and I was soon travelling to some of the world’s most iconic fashion capitals such as Milan, Paris, and London, to experience the latest trends and styles firsthand.

My passion was further fueled by a life-changing internship at the prestigious Pearl Lemon PR in New York, where I had the opportunity to work alongside seasoned professionals and gain hands-on experience in the field. During my time there, I was able to develop my skills in various aspects of fashion marketing, from managing social media campaigns to conducting market research and analysis. I was also able to develop important relationships within the industry, and I believe that this experience will be invaluable as I move forward in my career.

In addition to my passion and experience, I am confident that my academic background will enable me to succeed in fashion marketing. My AAA levels in English, Maths, and Sociology have prepared me with a strong foundation in communication, critical thinking, and data analysis. English has allowed me to effectively express my thoughts and ideas, while Maths has given me a solid understanding of numbers and statistics, which are essential in determining market trends. Sociology has provided me with a broad understanding of human behaviour, which is crucial in understanding consumer preferences and behaviour.

I am eager to bring my passion, experience, and skills to a UK university and further my education in fashion marketing. I am confident that my unique blend of experience, education, and passion makes me an ideal candidate for a university program in this field. I am eager to contribute to the success of a university, and I am excited about the opportunities that a UK education will provide me to grow both professionally and personally. I am committed to working hard and embracing new challenges, and I believe that a degree in fashion marketing from a UK university will be the perfect platform for me to launch my career in this exciting and dynamic industry.

Fashion Marketing Personal Statements

I have always been driven by a passion for creativity and a love for the finer details. I am eager to study Fashion Marketing as I believe this will provide me with the ideal platform to showcase my flair for fashion, as well as allow me to demonstrate my strong literary skills. The course promises to offer me a unique opportunity to learn new techniques, develop new skills, and challenge myself in ways that I have never experienced before.

I have always had a deep-rooted passion for writing and I am proud to say that several of my poems were published in the “Peotry writers” anthology before I had even entered secondary school. Writing and fashion have always been my preferred forms of self-expression and I am eager to find a way to bring these two worlds together. I envision a future where I can use my writing skills to bring new ideas to life within the fashion industry and create a fresh approach to journalism and literature.

My experiences studying Sociology, Media, and English Language at A Level, have provided me with specific skills that have helped me to grow and develop creatively. The English Language was my favourite subject, and I relished the opportunity to focus on topics that were important to me, as well as learn a wide variety of linguistic and language techniques. Media Studies was also an exciting subject for me as it allowed me to develop and edit a mock-up independent magazine, focusing on a genre of my choice. I chose to study the music industry, and I was able to learn about various forms of media promotion, advertising, and film. I was able to work as part of a creative team and participate in group activities, and I have developed the ability to work independently and collaboratively.

I love the freedom that comes with the humanities and the arts, and I appreciate the ability to express myself creatively without feeling tied down to any specific “idea”. The freedom to explore my vision and perspective is what sets these subjects apart from the more factual and scientific-based subjects.

I am currently documenting my photographs and personal reflections on my Tiktok blog, and I enjoy experimenting with different visuals and imagery. Over the years, I have become interested in a wide range of creative ideas, and I am particularly inspired by photographers such as Anna-Lou Leibovitz and Amber Asaly, whose works have been featured in my favourite magazines such as Galore and Vogue.

I have already taken a course in Fashion Marketing and Promotion at the University of Liverpool, but I was disappointed to find that the course placed a heavy emphasis on the practical side of fashion, with little focus on the academic marketing and business aspects that initially attracted me to the course.

The opportunity to study Fashion Marketing and Management is incredibly appealing to me as I have a deep-seated passion for writing, as well as a strong interest in the business aspect of the fashion industry. I believe that my passion for fashion and my focus on academics will make me an excellent candidate for the course. I am confident that I will bring something new and diverse to the subject and the industry, and I am eager to embark on this exciting journey.

Recommended guides for reading:

• How to Write a Personal Statement for a Master’s
• How to Write a Personal Statement for a PhD
• UCAS Personal Statement: A Writing Guide And Tips For Success
• Tips for Writing a Personal Statement for the University
• How to Write a Personal Statement That Stands Out
• UCAS Application: Process and Deadlines Explained in Details
• Personal Statement Examples UK

Personal Statement Examples

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Dos and don'ts of resume personal statements

A good personal statement can make your resume catch a recruiter's eye. We'll show you how to write a solid personal statement highlighting your unique skills, experiences, and professional goals. Whatever career stage you're in, we've got you covered. Read on to find information on the topic, resume personal statement examples, and helpful tips to help you stand out in the job market.

• What is a personal statement?
• Key elements to include in a personal statement
• Personal statement examples
• Tips on writing a personal statement for your resume
• Formatting and structuring your statement
• Common mistakes when writing a personal statement
• Bottom line

What is a personal statement?  

Think of a personal statement as a quick snapshot of yourself on your resume. It's a brief section that tells employers what kind of employee you are. Sometimes, it's also called resume objectives or CV personal statement.

The personal statement shows your goals and what makes you unique. It can be used to show how your skills, experiences, and job goals make you stand out from other applicants. This can significantly affect how the employer sees you as a potential employee.

It's your chance to add personality, passion, and purpose to your resume. You can make an impression that will make you shine during your job search.

Key elements to include in a personal statement  

To make a great resume summary, remember these important points that help a hiring manager understand who you are professionally:

• Who you are: Start by briefly saying who you are. Give a short but clear summary of your work background.
• Summary of your experiences : Give a brief outline of your career. Focus on crucial turning points, accomplishments, and related experiences. This part overviews your career path and shows how broad or deep your knowledge is.
• Your value as an employee: Explain what makes you special. Talk about the skills, qualities, and experiences that make you different from others applying for the job. Show how your experience matches the company's needs and how you can help them succeed.
• Your career objectives : At the end of your resume objective statement, list your career goals and ambitions. Make your short and long-term career goals clear. This shows that you're committed to professional growth and development.

Personal statement examples  

A good personal statement can be an important part of shaping your career, whether you’re a recent graduate or an experienced professional. Here are some examples of personal statements from different career stages. They show off relevant skills, experiences, and goals of job seekers.

Personal statement examples for students looking for internships

"I am a driven undergraduate student majoring in marketing, seeking internship opportunities to apply classroom knowledge in real-world settings. I have a proven ability to develop client relationships and execute marketing strategies. I am ready to share new thoughts and learn from people with more experience."

"Dedicated undergraduate student studying mechanical engineering, looking for an internship opportunity to apply theoretical knowledge to practical projects. Skilled with CAD tools and has experience making prototypes. Possesses strong critical thinking skills and takes the necessary steps to solve problems. Excellent collaborator who is always looking to learn and improve."

Personal statement example for fresh graduates

"I am a recent finance bachelor's degree holder with a solid grasp of financial principles and robust analytic abilities. I have operated effectively in dynamic settings and provided precise financial analysis. I am seeking an entry-level role in financial analysis to utilise my academic knowledge and contribute to organisational success."

"Highly motivated human resource management graduate who is deeply committed to cultivating positive work environments. Proficient in employee relations, performance management, and recruitment. Seeking an HR position to implement academic knowledge and acquire practical experience."

Personal statement examples for working professionals

"I am an experienced sales manager with more than five years of experience in B2B sales. I am currently looking to resume my professional career. I have a proven history of exceeding sales goals, building strong relationships with clients, and establishing vital client leads. I am looking for a challenging sales manager position where I can use my leadership skills to coach a team of top performers and make the company more profitable."

"I am an accomplished project manager with a background in information technology. I am skilled at coordinating the efforts of diverse teams to complete challenging assignments on schedule and within budget. I have consistently reduced risk and guaranteed project success. I am seeking new opportunities to apply my project management expertise in a dynamic environment."

Personal statement example for workers making mid-career transitions

"Experienced marketer ready to move into digital advertising. Skilled in both digital and conventional marketing tactics, with a particular focus on expanding brands' reach and interaction via online media. Seeks a position to use marketing talents to create modern digital advertising strategies."

"I am a project manager with extensive experience, with a career goal to work in sustainable development. I am passionate about positively affecting society and comfortable in a fast-paced environment. I have expertise at working with stakeholders and planning strategically."

Tips on writing a personal statement for your resume  

Before you start writing your statement, think about the following tips.

Selecting the most impactful experiences to share

Carefully choose which experiences to highlight in your CV personal statement. Consider the following aspects to guarantee that you demonstrate the most effective ones:

• Relevance to job scope: Select experiences and relevant qualifications that directly relate to the needs of your desired role.
• Significance of results: Highlight experiences in which you achieved substantial results. Focus on your efforts and accomplishments.
• Business impact: Show how your work has increased the company's profits. Give numbers to support your results and explain how your work has helped the group succeed or grow.

Demonstrating problem-solving and leadership through past scenarios

In your resume personal statement, use examples from your past to show how you've solved problems and led others .

Try to give an example of your problem and how you solved it. Highlight situations when you were proactive, made tough choices, and helped others succeed.

Demonstrating that you can deal with problems and lead confidently shows you're ready for new tasks in your next job.

Keeping your personal statement concise

Write a short, clear, objective statement to help you hold the reader's attention. Here are some suggestions to help you keep your resume personal statement short:

• Editing: Carefully read over your resume and personal statement. Remove unnecessary details or repeated information, and ensure you only include the most useful and important facts.
• Clarity: Write clearly to make sure your message is easy to understand. Avoid using jargon or academic terms that the reader might not know.
• Length: Personal statements should be short but full of helpful information. There is no rigid word limit but keep your statement to a few brief lines that get to the point of who you are as a professional and what you want to achieve.

Formatting and structuring your statement  

Here are some guidelines for making your objective statement more straightforward and organised.

Formatting tips for maximum readability

The layout of your resume personal statement affects how hiring managers read and interact with your content. To make sure your writing is easy to comprehend, consider the following:

• For a professional appearance, pick a classy font that's simple to read, such as Times New Roman, Arial, or Calibri.
• Keep the font size the same throughout the document. The best range is between 10pt and 12pt.
• When choosing the point of view, think about the tone and setting of your resume personal statement.
• First-person POV allows you to connect with the reader more directly, and third-person POV can present an air of professionalism and objectivity.

Pros and cons of each POV style

Both the first-person and the third-person POVs have pros and cons. A first-person POV makes it feel like the text is directed at the reader, but it can sometimes be too casual. On the other hand, a third-person POV seems objective and professional. This is common in formal settings but can feel impersonal or distant.

The POV you choose affects the way your personal statement reads. First-person POV creates a more personal and conversational tone. The third-person perspective conveys a feeling of formality and objectivity, setting a tone appropriate for formal papers.

Alignment with your overall resume style

Pick a POV for your personal statement that complements your resume's general tone and style. The document should flow from one section to the next. To make a good impression on recruiters, change the POV to fit the role, the company culture, and the business. If you’re applying for a creative role, you can make your resume stand out by matching the creative writing style of your prospective employer.

Resume personal statement in first-person POV

“With a strong background in content marketing, I excel in writing, editing, content planning, and SEO. In my previous roles, I was committed to ensuring my team met deadlines and KPIs. I'm eager to leverage my skills and enthusiasm as Content Manager for the Singapore Creative Ad Agency.”

Resume personal statement in third-person POV

“Has a strong background in content marketing. Excels in writing, editing, content planning, and SEO. In previous roles, demonstrated a commitment to ensuring the team met deadlines and KPIs. Eager to leverage skills and enthusiasm as Content Manager for the Singapore Creative Ad Agency.”

Common mistakes when writing a personal statement  

Avoid common clichés and overused phrases.

Don't include phrases such as "hardworking," "team player," and "results-oriented." They don't say much about you and won't help you stand out from other applicants.

What to leave out of your personal statements

Remove any old or useless information that doesn't fit with your story or add value to your application. For example, if your achievements as a high school student aren’t relevant to your application, don’t include them. Read the job description carefully before adding any information.

Bad personal statement examples

"Motivated individual seeking challenging opportunities to utilise analytical skills and grow within a dynamic organisation."

"Passionate team player with excellent communication skills and a strong work ethic."

"Detail-oriented professional with a proven track record of success in various roles."

These examples are too short and vague. They don’t say anything about you as a person or employee. Make sure your personal statements showcase your unique traits and career path. Show your positive impact in your previous roles, and highlight what benefit your prospective employer can get from hiring you.

Bottom line  

Personal statements can make or break a job application. Using the ideas, examples, and advice in this guide, you can write the best statement that catches the hiring managers interest and connects with them on a deeper level. Remember that your personal statement is more than just a summary of your work history. It's your chance to show potential employers what you can do and how passionate you are about the job.

• What should I write in my statement for a resume? Your statement should briefly summarise your professional attributes. It should cover relevant skills, experiences, and career goals that match the role you're pursuing. ⁠
• Can you provide summary statements and examples for a job application? Yes! Here's an example: "As a seasoned marketing professional with a passion for innovation, I'm excited to leverage my expertise in digital marketing to enhance and energise your dynamic team at XYZ Company. Committed to driving tangible outcomes, I aim to contribute my skills in crafting impactful campaigns and utilising analytics to fuel your organisation's success." ⁠
• How long should a personal statement be on a resume? A few sentences should be enough for a short but powerful statement. They should focus on the most relevant information that fits the job description. ⁠
• What are some dos and don'ts for writing a resume personal statement? Dos: Personalise your statement for the position and company. Highlight your job-related abilities, experiences, and accomplishments. Don'ts: Avoid using clichés or generic phrases. Don't make it too long. ⁠
• How can I make my statement stand out to employers? Make your personal statements special to each role you apply for. Think about your personal profile and the job description. Highlight your unique skills, accomplishments, and goals that match the role's needs. This will help you connect strongly with managers. ⁠
• Are there any online tools to help me craft a personal statement? Yes, tools like Perfect Essay Writer, Paper Help, and BBQ Papers can help you improve and modify your personal statements by giving you language tips and reading-level feedback.

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Advertising & marketing communications personal statement example.

The reason I chose the UK as the country I want to study in is that I have always admired its long-established traditions not only in education but also in politics, religion, sport, etc. To me it is most fascinating how Britain has succeeded in preserving its culture, customs and traditions despite the crucial historical events it's been through.

Having carefully examined the country's living conditions, I am completely convinced that I would feel most comfortable studying in such environment.

I made the decision to apply to a marketing-related course after contemplating on what appeals to me, what I feel I am good at and what I would be glad to do in the future.

Researching the subject I found out that I am mostly interested in marketing communications which, with a focus on advertising, develops not only students' theoretical thinking but also their creativity. Influencing people's choices and decisions, marketing communications are of extreme importance to today's business world. Directly or indirectly everybody's life is related to marketing.

The effect product's characteristics has on contemporary customers is of particular interest to me. I eagerly want to gain more knowledge about what affects people's thinking both in positive and negative way. I am really enthusiastic about studying and examining buyers' ever-changing behavior, opinion and choices.

During the course of my education I have attended three different schools and I have always managed to quickly adapt to the environment. Relying on my communication skills, I have never felt uneasy trying to establish new acquaintances which have further developed into friendships.

For a couple of years I have been the class' paymaster which shows the complete trust my classmates have in me. I also constantly take part in the organization of events such as attending theatre plays or concerts or celebrating different occasions which helps me develop my organization, persuasion and manipulation skills.

Last year I was chosen to be the regional representative on a National Language Competence competition which included team working and producing an advertisement which had to show our concept of Bulgaria. We gave meaning to everyday items and succeeded in conveying our ideas to the public in just a few minutes which won us the second place.

A couple of months ago me and a classmate of mine were chosen to represent our school to prospective students during the annual school fair in our city where I could train my communications skills again.

I love creating different pieces of art-posters, cards, drawings in my free time. The drawing course I have attended helped me develop my spatial thinking and taught me to pay great attention to detail. Another passion of mine is travelling - I am always curious and eager to become more and more familiar with diverse cultures.

I'd be glad to graduate a marketing communications course not only because it would lead to lots of job opportunities but also and mostly because it would give me the chance to work something I really enjoy. Having carried out a thorough research on the topic, I am convinced that I have made the right choice.

Profile info

This personal statement was written by m_dimitrowa for application in 2009.

m_dimitrowa's university choices University of Central Lancashire

Green : offer made Red : no offer made

This personal statement is unrated

Related Personal Statements

This is really good. i'm also.

Wed, 07/01/2009 - 09:21

This is really good. I'm also applying for marketing and this made my statement look really weak, but I know now several points I will change and add.

It's short and good, it would be easier to read with paragraphs though.

Where were you accepted? It

Thu, 16/04/2009 - 18:45

Where were you accepted? It would be of great help.

Sun, 11/12/2011 - 15:52

this sounds so similar to what i would write, that it's creepy. I'm so unoriginal.

Tue, 20/03/2012 - 22:27

I value the article.Really looking forward to read more. Fantastic.

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