- DOI: 10.1016/J.BUSHOR.2006.08.003
- Corpus ID: 12701178
International marketing research: A global project management perspective
- R. B. Young , R. Javalgi
- Published 1 March 2007
- Business Horizons
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49 Citations
Market research and organizational design, conducting market research: an aid to organisational decision making, challenges of researching consumers in emerging markets, exploring the gap between policy and practice in private branding strategy management in an emerging market, assessing global marketing opportunities, creating shared views of customers: individuals as sense-makers in multinational companies, standardisation versus adaptation as an international marketing strategy: the role of cultural pattern in a society and its effect on consumption, features of information support of export marketing in the conditions of digitalization of the global economy, mnc making sense of global customer relationships, a pilot study on the impacts of european union integration on bulgarian commercial producers buying behavior for capital equipment, 17 references, international marketing research, the end of global strategy, strategic challenges for the marketing of services internationally, exploring marketing research, global marketing strategies, travel broadens the mind - the case for international research, viewpoint: the myth of global strategy, marketing research: an applied orientation, the marketer researcher's manifesto, the loyalty effect, related papers.
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International Marketing Research: A Global Project Management Perspective
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Publication Date: March 15, 2007
Source: Business Horizons
As organizations continue to pursue more global strategies, the need to be able to understand consumers in far away places is increasing. Marketing research is the primary mechanism through which companies understand their current, as well as potential, customers. As companies contemplate the global marketplace, they must consider how domestic market research differs when conducted in international markets. In an effort to help internal client side marketing, research managers design and implement improved international research studies. Briefly discusses the context for international market research and provides a framework for conducting international market research projects. Additionally, presents several factors that should be considered by marketers who engage in global market research studies. These factors represent the variety of challenges that must be addressed in order to conduct research across national borders. Particular attention is paid to the nuances related to primary data collection and questionnaire construction.
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International marketing research: A global project management perspective
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Robert B. Young
- Business Division, Lorain County Community College, 1005 North Abbe Road, Elyria, OH 44035, USA
Rajshekhar G. Javalgi
- Nance College of Business Administration, Cleveland State University, 2121 Euclid Avenue, Cleveland, OH 44115-2214, USA
International marketing Global marketing strategies Marketing research Competitive advantage
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Project Management in International Marketing Research
Access to new resource related to marketing and project management added to PMWL
25 August 2020 – Nagpur, India – Access to a new resource has been added to the PM World Library (PMWL) related to marketing and project management. The new resource is titled “ International marketing research: A global project management perspective ”, a paper by Robert B. Young & Rajshekhar G. Javalgi published by the Kelley School of Business, Indiana University (2006).
Through this article, the authors have tried to depict the vital function of market research through a project manager’s lens. The article provides a stepwise framework for conducting market research, highlighting the subtle differences between domestic and global marketing research design.
Various aspects of market research have been touched upon including; the international market research framework, designing research methodology, and cchallenges of conducting international marketing research. This expertise can be effectively translated into a competitive advantage for organizations
To access this new resource, go to the Applications and Hot Topics section of the library at https://pmworldlibrary.net/applications-and-topics/ click on “Marketing and Project Management”, scroll down to resource. Must be a registered trial, student or full member and logged-in to access.
This new resource provided through the PMWL university research internship program; to learn more, click here
Share the post "Project Management in International Marketing Research"
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International Full Service Fieldwork Market Research Agency. London HQ. Global Reputation. London-based Fieldwork Specialist - Reliable Partner for International Market Research
1. Marketing research goes global. Changes in the global environment are presenting organizations with both new opportunities and challenges. Rapid advances in technology, increasing international trade and investment, growing wealth and affluence across the globe, and a convergence of consumer tastes and preferences are compelling businesses to expand their globalization strategies and ...
The importance of international marketing research. Market research is the vital link between the organization and its customers. The objective of sound market research is to interpret consumer behavior and translate the perspective of key customers into actionable marketing strategies. Without this open dialog with customers, companies are ...
Market research is a project-specific, methodical gathering of relevant data. It is an activity that connects the customer, consumer and society to the marketer through information (Young and ...
Challenges of researching consumers in emerging markets. S. Greenland. Business, Economics. 2011. International marketing research has increased substantially as companies seek global growth opportunities. Developing economies are frequently central to this endeavour since they offer the greatest…. Expand. 1. PDF.
As organizations continue to pursue more global strategies, the need to be able to understand consumers in far away places is increasing. Marketing research is the primary mechanism through which companies understand their current, as well as potential, customers. As companies contemplate the global marketplace, they must consider how domestic market research differs when conducted in ...
1. Marketing research goes global. Changes in the global environment are presenting organizations with both new opportunities and challenges. Rapid advances in technology, increas-ing international trade and investment, growing wealth and affluence across the globe, and a convergence of consumer tastes and preferences are compelling businesses ...
As companies contemplate the global marketplace, they must consider how domestic market research differs when conducted in international markets. In an effort to help internal client side marketing, research managers design and implement improved international research studies.
International Marketing Research: A Global Project Management Perspective -2006 Paper by Robert B. Young & Rajshekhar G. Javalgi provides information on managing International market research projects. The authors also present several factors that should be considered by marketers who engage in global market research studies. Originally ...
International marketing research: A global project management perspective. Author & abstract; Download; 3 References ... Rajshekhar G., 2007. "International marketing research: A global project management perspective," Business Horizons, Elsevier, vol. 50(2), pages ... International Journal of Research and Innovation in Social Science (IJRISS ...
As companies contemplate the global marketplace, they must consider how domestic market research differs when conducted in international markets. In an effort to help internal client side marketing, research managers design and implement improved international research studies.
is titled "International marketing research: A global project management perspective", a paper by Robert B. Young & Rajshekhar G. Javalgi published by the Kelley School of Business, Indiana University (2006). Through this article, the authors have tried to depict the vital function of market research through a project manager's lens.
As organizations continue to pursue more global strategies, the need to be able to understand consumers in far away places is increasing. Marketing research is the primary mechanism through which companies understand their current, as well as potential, customers. As companies contemplate the global marketplace, they must consider how domestic market research differs when conducted in ...
The new resource is titled " International marketing research: A global project management perspective ", a paper by Robert B. Young & Rajshekhar G. Javalgi published by the Kelley School of Business, Indiana University (2006). Through this article, the authors have tried to depict the vital function of market research through a project ...
internationalmarketingresearch-130124131058-phpapp01.pdf - Free download as PDF File (.pdf), Text File (.txt) or read online for free.
International marketing research: A global project management perspective. Robert B. Young and Rajshekhar G. Javalgi. Business Horizons, 2007, vol. 50, issue 2, 113-122 Date: 2007 References: View references in EconPapers View complete reference list from CitEc Citations: View citations in EconPapers (7) Track citations by RSS feed
Thus, as Hadjikhani [2] indicates, overcoming the demand-related discontinuity (i.e. the 'D' characteristic of the D-U-C framework) in the business relationship between project buyers and sellers is the major strategic problem in project marketing. Therefore, several recent INPM studies have focused upon discontinuity at the level of multiple projects [2], [14], [16], [17], [18], [19].
Marketing is the raison d'etre and the force that drives organizations. Among the many axioms advanced by Peter Drucker, the father of modern management, are that the purpose of a business is "to create customers", and that an organization has only two functions: one role relates to marketing (i.e., innovation) and the other is marketing (Drucker, 1954, p. 37; Trout, 2006; Webster, 2009).
One of the key issues in global marketing research is to ensure that data from different countries have the same meaning, the same level of accuracy and the same reliability. This gives rise to a number of issues. Figure 2.2 illustrates the key aspects of data equivalence. Equivalence in global marketing research.
Introduction. It is our goal to gain recognition for the Journal of Global Marketing among the top-tier journals and attract the best research papers with a global, cross-cultural, and/or cross-national research in marketing.. Presently, a special issue titled, "Marketing to the poor, disadvantage and marginalized consumers: A global perspective" guest edited by Ramendra Singh and Saravana ...
These decisions need to be considered in the light of the firm's objectives with regard to global markets, particularly with regard to the desired degree of involvement, and amount of resources (human and financial) a firm is willing to devote to developing operations in international markets, as well as the level of risk - macroeconomic, competitive, and policy - that it is willing to ...
Section snippets Projects and project marketing. There are many definitions of the term 'project' (compare e.g. [4], [5]). However, in the INPM project marketing literature, as opposed to the project management literature, where one also finds projects within one firm, projects always involve purchasing and selling organisations (cf. [6]).
International Marketing and Management Research (IMMR) Series provides a forum for academics and professionals to share the latest developments and advances in knowledge and practice of global business and international management. The series is a uniquely positioned contribution of interrelated research papers across all business disciplines including: marketing, international business ...
About this book. Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international ...