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Case Study UI/UX

Case Study: Wedding Planner. UI Design Concept

New practical case study by tubik studio on ui/ux design presenting the creative solutions for a simple and helpful wedding planner application..

Perhaps, everyone, who once tried to organize any public event, knows that this sort of job is no joke. Remember Mary Fiore, the main character of the well-known romantic comedy “The Wedding Planner”? She had to plan plenty of things and organize a crowd of people to make everything work like a clock and result in a perfect wedding. No wonder, people pay so much attention to this sacramental day: it marks one of the most important life decisions and events. Still, the organization of this event is surely a big pain, especially for those who don’t know what to expect and how many aspects should be considered.

Obviously, technology taking over at least a part of the effort could be a great help. After organizing her own wedding and moving through all the paths, Tubik designer Olga Popova decided to think over the interface solutions for the Wedding Planner app, a virtual assistant for those who would like to have a perfectly organized wedding. Having felt all the problems and wishes of the target audience for this sort of digital product, she didn’t want to waste the experience and transformed it into a simple and functional UI concept. 

UI/UX design for a simple and multifunctional wedding planner and task manager.

Organizing such a big and important event as a wedding, the participants of the process know that they should be ruled by a cold and focused mind instead of a romantic flare and butterflies in the stomach. Forgetting little details or planning the time wrongly can spoil the celebration. That is the core idea behind the app user interface: its main aim is to enable users to plan tasks and mark them easily and quickly. Moreover, the designer had to consider that the app could be used by people of different ages, physical abilities, and tech literacy, so the functionality and operability had to be based on simple and clear solutions.

As the content of the app is mostly presented with short copy blocks and readability is the core factor, the light background was chosen as a basis. Colored sections also were accomplished in a color palette using tender pastel colors and hues as well as applying gradients. This choice of color combinations set the appropriate mood for the general wedding theme, usually associated with delicacy, softness, and sophistication. Moreover, such a general palette enabled the designer to add prominent and easily visible contrast for call-to-action elements: this is particularly important as the approach supports the fast visual perception of the core elements for the apps, which are often used on the go.

The aspect of readability also determined the choice of a clear and simple font instead of highly decorated and complex fonts that present a huge seduction for adding more romance. Still, looking proper and stylish on wedding cards or invitations, it could serve a dirty trick on the users of the app: the screens would perhaps look stylish and romantic, but copy blocks would transform into an unreadable mess which is intolerable for a task manager. This was the case when simplicity had the edge over sophistication and decoration.

Let’s check out the basic screens of the app. Here you see the main screen of the task manager. It presents the tasks and plans organized by days in chronological order. Having finished the task, users can mark them as complete by a tick or put a negative mark if the task wasn’t accomplished. If the date already passed, the app marks the undone tasks by itself so that the user could easily see them scrolling down the list. In the top right corner of the screen, users can see the easily recognized button that allows adding a new task to the list.

As you can see, time and date are not the only markers to organize the tasks along. Another important feature that makes this app different from general to-do lists and sets its link to the specific nature of planning weddings is the set of categories to classify the tasks and plans. Tapping the  plus button to add a new position, the user is offered to choose the category to which it sticks. Every category is marked with an icon , so reviewing the main screen with the list of tasks, a user can quickly scan what aspects they have to deal with that day, be it meeting a photographer, ordering flowers, making a menu, etc. This approach enhances usability and sets the basis for a positive user experience.

Setting the new task, users can add all the necessary details: locations, telephone numbers, special notes, and simple memos. Then, after reviewing the tasks, they can tap the icons and see the chronological schedule of all the positions planned for this particular category.

If the task includes involving responsible people, adding the contact, a user gets the ability to call or text this contact right from the task position in the planner. It helps to speed up the experience making all the needed operation without the necessity to move to other apps or contact list on the mobile phone.

Therefore, this clear and simple app can be a real cure and a reliable helping hand for wedding organizers. Its usability is based on the non-distracting color palette, readable copy blocks, quick classification of the tasks, and instant access to contacting people responsible for their accomplishment.

Don’t miss new case studies on UI/UX design, development, animation, and branding here in Tubik Blog: lots of projects and processes are prepared to be unveiled for our readers very soon.

More Design Case Studies

Here’s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the tubik team.

Slumber. Mobile UI Design for Healthy Sleeping

Perfect Recipes App. UX Design for Cooking and Shopping

Tasty Burger. UI Design for Food Ordering App

Bitex. UX Design for Stock Analysis App

Inspora. Brand and UI Design for Virtual Stylist

Designer AI. Dashboard and Graphics for Fashion Service

Pazi. UX and UI Design for Vehicle Safety Mobile App

CashMetrics. UX Design for Finance Management Service

Nature Encyclopedia. UI Design for Education

ShipDaddy. Identity and Web Design for Shipping Service

Credentially. Website Creation with Webflow

HUAWEI. Icon Design for EMUI 10

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Wedding Planner Case Study

How you can get a wedding planner on board,, save money and appreciate your free time.

by Martina Paul, Cotswolds and London Wedding Planner & Wedding Designer

Congratulations, you are engaged! Yay, you have the perfect ring on and it is time to pay attention to all those wonderful photos that keep jumping at you on Pinterest, Instagram, and Facebook. Before you know it, you are browsing for all things wedding when you wake up, on your break at work, on your way home, and discuss your perfect day with your fiancée while cooking dinner, during dinner, and of course, during your favourite tv program.  

It is now official, you are planning the wedding of the century!

The Mission

Yes, you are now on the mission. You have spent hours if not weeks looking at the perfect wedding photos and room designs online.  You know what you want! What becomes clear very quickly – this is going to be time-consuming. What becomes clear after that – this is going to be potentially a stressful journey, especially with a busy work schedule. And if you were okay until now – wait until you start confirming your guests’ attendance and trying to do a seating plan.

How does it all work?

I understand that you are a very organised couple, you are a savvy Pinterest browser, you know what you want and we love that –  however, it is still your first time planning a wedding, design, and trying to work out the wedding day management.

Your time is precious, you deserve to have fun on this exciting journey and to be well looked after on your big day! This is where we come in. We work as a team on your dream day, on schedule, on budget. So you can just pick and choose from the perfect wedding suppliers selected just for you.

Let’s have a look at what do services in the UK cost and how can a wedding planner not only keep you sane but also keep some money in your bank .

WEDDING DRESS

PHOTOGRAPHER

     ACCOMMODATION, BAND, DJ, BRIDESMAIDS DRESSES, CAR, CAKE, CELEBRANT, GROOMS’ SUIT, DOUGHNUT WALL, FLOWERS, MAGICIAN, PHOTO BOOTH, RINGS, VENUE DRESSING, SWEET CART

     CATERING COMPANY (Price for a 3-course meal for 70 guests)

• Prices used in the study used to illustrate the differences 

  FOR THE LOVE OF WEDDINGS

As you can see, a professional wedding planner already works with reliable suppliers and has worked with them for a while. We also know how to research new suppliers in new destinations and venues. 

Good wedding planners tend to be obsessed with weddings and we are no different. We love to see our couples relaxed during the wedding planning journey, and excited on the wedding day.

How can we help you?

INSPIRATION

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Case Studies

Case Study: Wedding Planner Discovers the Power of Optimization

June 4, 2019

This wedding planner is a long-time Marketing 360® client. A period comparison between 2018 and 2019 shows how we dropped their cost per conversion (CPC).

At Marketing 360®, there is nothing we love to see more than a long term trend of lower cost per conversion.

A lowered CPC is a performance indicator that shows a lot of things are going well. It shows we’re reaching the right people with the right message, that we’re persuading them to act, and that we’re doing these things without spending more.

Here’s what we mean. This is their data comparing January-May 2019 (period 1) to the same time frame in 2018 (period 2)

• CPC dropped 60.99% ($12.35 down from $31.66)
• Conversions are up 168.1%
• Fuel spend is roughly the same

Their paid search (Top Placement Ads®) is the tactic that saw the biggest gains:

• CPC down 69.78%
• Conversions are up 227.04%
• Ad spend down 2%

So they spent 2% less on their paid advertising this year compared to last but got 121 more conversions.

They had similar success with Retargeting Ads®

• CPC down 57.06%
• Conversions up 236.36%
• Retargeting ad spend down 44.44%

They also had big gains in impressions from Facebook and in brand channel conversions, which come from direct website traffic and referrals.

With all of this, you get perfect evidence of what optimization means. We use that term a lot in marketing, but it’s just a fancy way of saying we work on your marketing collateral so that, over time, you get the kind of improvements this wedding planner has seen.

This includes work like:

• Testing and improving ads
• Designing website and landing page material
• Creating videos and blog content
• Testing and improving calls to action
• Creating brand affinity with social media and retargeting ads

Sometimes marketers use the term optimization too broadly. The numbers from this client show what it really means.

Client reference M13580.

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.

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RESOURCES AND EDUCATION TO EMPOWER NEW WEDDING PLANNERS

• Wedding Planner Courses

A Breakthrough Case Study on Starting a Wedding Planning Business

Valerie pritt.

• August 5, 2020
• No Comments

Starting a wedding planning business is hard work, especially if you have no idea where to begin your journey. Over the years I have had the opportunity to train many wedding planners wanting to understand the business side of owning a wedding planning business. It is so necessary, but often overlooked. Because of this, I created the course: Launch Your Wedding Planner Biz Masterclass . Actions speak louder than words, I know this, and that is why I have enlisted a few students to journal their experience through my course. Follow along and see if their needs and solutions are what you’re seeking too. Today I’m introducing Sam. She is an aspiring wedding planner with her heart set on starting a business very soon.

Starting a Wedding Planning Business

I had been pondering the idea of starting my own product-based business for a year or so, starting a few ventures but not loving them or feeling ultra-motivated. Then I realized that I was craving some one-on-one client relationship or really any client interaction for that matter. With wedding planning, you get to know your client on a more personal level helping to understand their thoughts and their wedding vision, as you do spend six months to a year or more with this client. Much like graphic design, you begin with an idea and bring it through conceptualization all the way to fruition. Directing this journey for a bride or groom and bringing their vision to life will be such a rewarding career!

On a more personal note, my fiance and I plan to start having children in a few years and I’d love to be a stay-at-home mom but also contribute to our household. I would love to have a wedding planning business established and possibly a small team together by that time to be able to do so! 

My name is Sam, I’m 26-years-old and I live in Northern Virginia with my fiance Matt and our (pretty fat) black cat Storm. I currently work in a corporate marketing role full-time in a city outside of Washington D.C. Actually, Matt and I work at the same company! Though, contrary to how it may appear, that is not how we met. We started dating freshman year of college, after growing up in the same hometown in Ohio and attending the same high school. Other than my “9-5”, I truly enjoy all things creative. I graduated with a Bachelor’s in Visual Communication Design (a.k.a Graphic Design) and creating beautiful and functional things is my passion! Otherwise, in my spare time I love working out, spin class, being outside, coffee and crafting! Recently, my time has been filled with planning and designing my own September 2020 wedding. 

Why I want to become a wedding planner

This leads me to my next point. How did I make the jump from graphic design all the way to wedding planning? Back in my undergrad days I joined a sorority, absolutely the best decision of my college career! During this time, I took on many roles that pushed me to grow as an individual. One of them was Recruitment Director, I organized, designed and planned our 5-day Formal Recruitment event.

I remember going to the florist to order flowers for Preference Round and she asked me if it was for a wedding and I responded with “It might as well be!” and friends, this is how I came to love event planning! From there, I became the Chair Head for Formal Committee and Date Party Committee, dipping my toes in the vendor research, coordination and budget tracking pool and learning all about what it takes to plan a large event.

Unfortunately, it was too late in my undergrad to change my major, so I continued on with graphic design. Now four and a half years later, I’ve had the entrepreneurial itch for two years. It recently dawned on me that I have always loved event planning, I have an amazing eye for design and I’m loving planning my own wedding! So I asked myself, “Why don’t I change careers and start my own business?,” well of course that’s the answer. I felt so silly for not thinking of it sooner!

The Struggles of Starting a Wedding Planner Business

Starting my own wedding planning business doesn’t come without some fears or hesitations. Will I be able to get my business off the ground? Will I be able to make enough money to help support my family? How do I even begin to get started? While my fiance is nothing but supportive, I can’t help but think that I have minimal experience and my first real wedding is my own. Though at the same time, planning my own wedding, even with COVID-19, hasn’t been that hard or stressful for me and has definitely been enjoyable. Even though I have these fears, I am more excited to get started than anything else!

Enrolling in the Wedding Business Builder

I am so grateful to have been given this opportunity by Valerie to enroll in the Wedding Business Builder! I’m looking forward to this course giving me the base set of skills I need to start a wedding planning business. Anything from the legal side of starting my business, creating and pricing packages, creating relationships with clients and vendors and how to have a productive consultation with a client just to name a few things. For me, this is much more than just starting a business, it’s truly the next big step in my life and I am beyond excited to begin with the help of Valerie’s course. I can’t wait to share my journey with ya’ll and hopefully inspire some other budding planners out there to take the leap!

Until next time!

SAM’S CASE STUDY JOURNEY

The Best Wedding Planners Have Event Planner Goal Objectives

Why You Need to Care About Your Wedding Planner Brand

How to Create a Wedding Planner Pricing Strategy In Minutes

Get Your Stunning Wedding Website Back on Track with Expert Advice

How to Take Control of Your Wedding Marketing

Hi, I’m is Sam! I’m 26-years-old and I live in Northern Virginia with my fiance Matt and our (pretty fat) black cat Storm. I have decided to take the leap and set out to become a wedding planner! If this is you too, follow me and my experience has I go through the Launch Your Wedding Planner Biz Masterclass.

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Hi, I'm Valerie

It’s an absolute pleasure to have you here! I want you to feel inspired and encouraged to pursue your wedding planner dreams with your heart and soul. Don’t let the fear of the unknown stop you. You have been gifted with passion and determination, so use it to your advantage. Believe in yourself the way I believe in you! Let’s make it happen!

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How We Paid for Our Wedding: A Case Study

May 9, 2018 by Katie Leave a Comment

Starting Our Wedding Fund

We got engaged in January 2016 and soon after our engagement high, we came back to reality and talked about how we would pay for the wedding.  

We considered funds that we could potentially use to fund our wedding:

• Financial support from family : We crossed this off of our list immediately because we were planning to pay for the entire wedding ourselves, so this resource wasn’t available (though my mom ended up paying for half of my dress, and his mom ended up purchasing the wedding favors)
• Credit card rewards: I had been using a travel rewards credit card and I had a pretty large accumulation of points.  So we agreed to use that towards our honeymoon. We also agreed to pay as much of our wedding expenses with my credit card to earn even more points for the honeymoon.  
• Savings: We each had some savings, and we committed to contribute $1,500 each toward the wedding – so we started out with $3,000 total.  

Our First Joint Bank Account

Soon after we decided how much to contribute towards the wedding, we decided to open up our first joint bank account – which we used specifically to pool our wedding funds.  When we opened up our wedding bank account, our initial deposits were $1,500 each and we continued to fund the account each month with funds from regular monthly paychecks.

Monthly Contributions: How Much?

This is the fun part!  Most of our wedding was funded by consistent contributions from our monthly cash flow.  So we each had to take a look at our monthly budgets and figure out how much we could contribute consistently each month.  After reviewing everything, we each agreed to contribute $500/month.  In total between the two of us, that was a total of $1,000/month.

Monthly Contributions: For How Long?

Next, we had to figure out how many months we were we willing to make these monthly contributions.  I said I didn’t feel like making these monthly contributions for more than 24 months * and Luis agreed.  That was easy! So we committed to making our monthly wedding contributions for exactly 24 months.  

* How Did I Come Up With 24 Months?  

The simple answer to this question is that I just didn’t feel like spending more than two years of our lives paying for a one-day event; two years was my absolute maximum.  And I know two years still sounds like a long time to pay for a wedding, but here’s what I figured:

• We could save up for one year BEFORE the wedding – because most weddings take about one year of planning
• We could continue making contributions for one year AFTER the wedding – if we took on some debt , we could pay it off within a year of our wedding day.  That sounded like a realistic goal that wouldn’t feel so burdensome, so the idea of wedding debt didn’t sound so bad after all.  

And by the way, the main reason we agreed to incur wedding debt was because I just didn’t want to wait two whole years to get married!  I didn’t want to put our wedding on hold if we didn’t have to. And thanks to my zero-interest balance transfer, we didn’t have to postpone our wedding!  

Putting It All Together: Our Wedding Budget

At this point, we had enough information to come up with our wedding budget (i.e. how much wedding we could afford).   We knew how much we could contribute each month ($1000/month) and how long we planned to contribute that amount (24 months).  We did some simple math ($1000/month * 24 months) and we found that our (shared) wedding budget was set at a total of $24,000 .  

This ended up being our shared wedding budget, which means there were a few items that we chose to pay for with our own separate money.  I started that trend when I mentioned to Luis that I would pay for my wedding dress out of my own pocket because I didn’t want my wedding dress price to be restricted by our shared wedding budget.  Luis shared my logic and he decided to pay for his attire on his own too.

Things Don’t Always Go According to Plan

If you can’t already tell, I’m a planner when it comes to personal finances.  I always like to have a plan in place, but I know that things can change – and that’s ok!  I think it’s important to be open to changes, and make adjustments as necessary to keep moving forward.  

For example, Our initial plan to contribute $1000/month quickly turned.  Luis and I initially agreed to contribute $500/month each. But a few months in, Luis realized that this wasn’t sustainable for him after all.  So he reduced his monthly contribution down to $400/month. But the cash we contributed upfront ended up covering the loss of $100/month – phew!  Luckily, Luis’ reduced monthly contribution didn’t set us back on our goals; we were still on track with our original budget of $24,000.

Wedding Debt

As I’ve mentioned before, we incurred some wedding debt .  I know wedding debt gets a bad rap – but for us, it made total sense and everything turned out fine .  

We got engaged in January 2016 and we get married in March 2017.  By the time we got married, we had saved up $15,000 in the bank, and we only needed to borrow $9,000 to fund our $24,000 budget.   

Even though we could have easily borrowed well over $9,000, we decided to stick to our budget and our plan.  We didn’t borrow a penny more than we needed – because we already had a debt payoff plan in place. It took a lot of discipline, but I’m glad we stuck to our original plan.  

Staying Motivated to Pay Off the Debt  

Luis and I planed to make our monthly contributions for 24 months straight.  And that’s what we did. After the wedding – instead of depositing our contributions in the bank, we paid those contributions towards the wedding debt.  So even though our minimum payment on the debt was around $25/month – we paid more more than the minimum. This helped us stay on track to meet our goal.

Another strategy that helped us payoff the debt quickly was our zero-interest balance transfer. We didn’t pay a dime of interest on our $9,000 balance because we took advantage of a balance transfer offer.  

Also, as we were paying off our debt, I’d send out a monthly update after each payment.  These updates were a great visual reminder of our progress. And look at how adorable these graphs are!  

Mission Accomplished!

When we paid off our wedding debt , we felt SO accomplished!  We worked as a team, we committed to the debt payoff plan, and we came through on our first financial goal as a married couple!  Plus, our careful planning and success set a positive vibe for our future financial journey together.

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Certified Wedding & Event Planning

The Certified Wedding & Event Planning (CWEP) program isn't just a fast track to professional success—it's a comprehensive educational roadmap.

You will master the fundamentals, have opportunities to gain hands-on industry expertise, learn how to plan outstanding events from industry experts, acquire entrepreneurial know-how, and walk away with your official certification.

About the Program

Breaking into the wedding and event industry demands more than just theoretical knowledge—it requires real-world experience, creativity, preparation, and drive.

Without a structured program or expert guidance, building your business and making a name for yourself can feel like an uphill battle—frustrating, to say the least.

That's where Lovegevity comes in. We've already catapulted thousands of aspiring planners into successful careers, spanning more than 40 types of events across 25 countries. Are you next?

Course Details

CWEP isn’t a course, it’s a comprehensive certification program that includes:

Library of resources & templates for Wedding & Event Planners

Instructor-led and self-study options to fit your schedule and learning style

One-on-one video or phone conference calls with your instructor

Internship opportunities, both paid and unpaid, to gain real-world experience at high-profile events

Unlock your Creative Passion

The Wedding and Event Planning course shows you how to use your creativity to plan successful events and run a profitable business .

Join an Elite Community

With Lovegevity’s CWEP program, you’ll connect with students, graduates and industry professionals, fostering collaborations and friendships that will last well beyond your certification journey.

Expert- Led , Expert Support

Each CWEP participant benefits from the support of experts and coaches, providing personalized guidance to help you conquer challenges and seize opportunities.

Comprehensive Education & Expertise

From event design and vendor selection to budget management, our wedding and event planner curriculum covers all facets of planning, and ensures you're well-prepared to be successful.

Complimentary WedTech Academy Membership

Enjoy a WedTech membership that provides ongoing access to all program updates and an ever-expanding library of resources.

free 1 year membership

Enroll With an Established & Trusted Education Provider

Lovegevity is a CTE (Career & Technical Education) provider in the wedding, event, and hospitality management education industry for over 25 years with programs in over 2,200 accredited colleges and universities.

World wide recognition

Enrollment Options

Master event producer.

As a student in the Certified Master Wedding and Event Professional Studies Program, you will learn, through a multidisciplinary approach to each area of the event profession, and gain a culmination of skills, knowledge, and expertise specific to your goals.

Become a Master of Event Production

LWPI’s Master’s Program is the most comprehensive online/hybrid program for anyone serious about a full-time wedding and event planning professional career.

WedTech Academy Membership

WedTech is a CTE program included with Master Class . It includes hands-on learning labs, workshops, and internship requirements for matriculated students seeking a College or University degree in Hospitality Management, Event Management or Project Management.

Master's Certification

Upon graduation, you will receive your Master’s Certification (in addition to your completed certificates for each course), letters of recommendation , and the professional designation as a Certified Master Wedding & Event Professional.

In Person / On Campus

For learners who prefer to go through a college or institute.

For learners who like to learn independently and at their own pace.

Course Modules

Each module offers a focused look at key areas crucial for your success, covering everything from portfolio building and client acquisition to planning dream weddings.

BUILDING YOUR PROFESSIONAL PORTFOLIO & BUSINESS FOUNDATIONS

Finish the course with a comprehensive portfolio and a deep understanding of business compliance.

MASTERING CLIENT ACQUISITION AND RETENTION

Learn client outreach, engagement, and essential marketing & PR skills to grow your business.

PACKAGING YOUR SERVICES FOR MAXIMUM IMPACT

Learn to craft standout service packages that set you apart from local competitors.

ETIQUETTE AND CULTURAL INTELLIGENCE

Master both traditional & modern etiquettes and understand cultural diversity in planning.

FINANCIALS AND VENDOR MANAGEMENT

Hone your skills in budgeting, vendor selection, & design elements that resonate with event themes.

THE SCIENCE AND ART OF EVENT EXECUTION

Understand the psychology behind event experiences and how to structure them in six key stages.

THE AESTHETICS OF EVENT MANAGEMENT

Gain practical insights into delivering a seamless event through table settings and etiquette.

LEVERAGING TECHNOLOGY FOR EFFICIENCY

Get familiar with industry standard event planning platforms & tech to boost your operational efficiency.

TIMELINE AND DELIVERABLES

Become adept at creating and executing comprehensive event timelines.

BUILDING YOUR DREAM TEAM OF VENDORS

Learn how to build a strong network of local vendors for collaborative success.

CRAFTING THE DREAM WEDDING

Walk through the process of planning, designing, and executing a dream wedding alongside a bridal client.

Pass the exam to earn your certification as a Certified Wedding & Event Planner.

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Right For You?

Our program is perfect for motivated and goal-oriented individuals who are ready to jump into the world of event planning, producing, and designing.

Aspiring Event Planners

If you're looking to coordinate weddings, corporate events, or intimate gatherings, our hands-on program provides the tools and mentorship to turn your planning dreams into reality.

Established Business Owners

The CWEP Program can help your existing business adapt & scale, equipping you with the skills to embrace the latest trends and technologies.

Creative Event Designers

For those with a flair for aesthetics and decor, our program offers a specialized curriculum to polish your design skills, enabling you to craft events that are visually breathtaking.

Event Producers

If you're all about orchestrating the logistics and behind-the-scenes aspects of events, the CWEP program can help take your production skills to the next level.

Our program equips you with everything from vendor management skills to design aesthetics, allowing you to confidently make decisions that align with your vision and budget.

Lovegevity graduates & alumni have a 99.9%   success rate

We don't believe in simply imparting knowledge - anyone can do that. We cater to aspiring wedding and event planners who are eager to turn their passion into a profitable, fulfilling career by giving them a clear path to reach their goals. Ready to dive in? Take a look at what you’ll be learning when you enroll.

Online Course + Printed Textbook

Hybrid Learning Approach available

Career Placement through Lovegevity & Societygal

Work Experience &  Internship Opportunities

Unlimited Access to our Business Resource Library

Student Forums & Alumni Groups

Discover your potential—turn your passion for events and weddings into a fulfilling career .

Join 25 years of excellence, unlock a profitable passion, be part of the 1%, skip the guesswork, learn from the best, beyond ordinary courses, you're in good hands.

Each qualified student participates in a learning experience to identify and help develop an internship experience to meet their educational goals, career objectives, and academic requirement needs. An internship can be shadowing, a hands-on experience, and in some cases lead to a job. Students also receive academic credit, continuing education units (CEU’s), and a certificate of completion for each learning internship experience.

Don’t just take our word for it

Students Spotlight

Student Spotlight: Kathryn Maloney

Student Spotlight - Leah Williams, CWEP Graduate

Student Spotlight - Andrea Wilke

Student Spotlight Sara Flaxman - Certified Wedding & Event Planner

Student Spotlight - Marie Orta

Student Spotlight - Zeng Fang Chang

Student Case Studies

All alumni success stories

Career Study Hybrid + Fast Track

Our unique approach offers you the chance to fast-track your learning by working on actual events, guided by industry experts who are eager to share their knowledge.

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Case Study: Firing the Best Friend

With business on the rocks, susan southerland was cutting back on everything. could she really fire her best pal.

One sunny morning in January 2009, Susan Southerland walked into her Orlando bank. Sales at her wedding-planning business, Just Marry, were plummeting, and she was at the bank to transfer another $10,000 from a home-equity line of credit into her business account. Standing at Southerland's side was Michele Butler, her closest friend—and Just Marry's only employee.

Southerland turned to her friend and promised that everything was going to work out. The business would survive. Then they both agreed that neither of them wanted to work without the other.

Over the next few weeks, Southerland found herself haunted by that promise. She woke up at night with anxiety and went to work each day with knots in her stomach. After a decade of 20 percent annual growth, Just Marry was in a free fall, a victim of the recession. Butler's salary and benefits constituted one of the company's biggest expenses. The logical thing was to let Butler go. But could Southerland really fire her best friend?

Up until then, Southerland, 41, had enjoyed a fairly smooth ride as a business owner. The Pennsylvania native started Just Marry in 1992, at 21, after graduating from the University of Florida. In 1998, she hired her first employee. Michele Butler was a stay-at-home mother who joined Just Marry as an office assistant to help with paperwork and filing. Butler, now 40, proved to be an asset, setting up systems to organize contracts, vendor information, and other paperwork. Outgoing and bubbly, she soon grew as adept as Southerland at connecting with clients. "We were more like the bride's friends rather than dictators of etiquette," says Southerland.

Over the years, Just Marry expanded to four full-timers and 10 independent contractors doing some 300 events a year at some of Orlando's finest hotels. Butler became a key part of the business, going on sales calls and planning events on her own. And she and Southerland became good friends. They would work together for eight or 10 hours and then talk on the phone at night. Southerland especially appreciated Butler's high spirits and love of life. "I had always been very serious and studious," Southerland says. "I never went out dancing and hung out at bars. Michele made me feel 10 years younger than I was." And it wasn't just fun and games. The two women also leaned on each other following the birth of children, the deaths of parents, and romantic breakups. "Michele was her right arm," says Lee Forrest, an Orlando florist and friend of both of them. "When you didn't see Susan's face at an event, you would see Michele's."

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