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About MOOCs
Massive Open Online Courses (MOOCs) are free online courses available for anyone to enroll. MOOCs provide an affordable and flexible way to learn new skills, advance your career and deliver quality educational experiences at scale.
Millions of people around the world use MOOCs to learn for a variety of reasons, including: career development, changing careers, college preparations, supplemental learning, lifelong learning, corporate eLearning & training, and more.
MOOCs have dramatically changed the way the world learns. Ready to get started?
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Data Analytics Graduate Certificate
Deepen your analytics knowledge to inform strategic business decisions.
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What You'll Learn
- Learn to select, apply, and interpret appropriate statistical analyses and data mining methods for real-world data problems.
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- Use data visualization to understand and communicate data analyses and report data findings effectively to diverse audiences.
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The professional graduate certificate in data analytics requires four courses or 16 credits.
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Courses taken before the 2018–19 academic year do not apply toward this certificate.
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Prerequisite Knowledge
Introductory statistics is recommended. Some courses require calculus and linear algebra. Business experience is a plus.
If you have a solid foundation in statistics, you may take an additional data analytics elective (for a total of three) in place of the introductory course option. If you have a limited statistical background, you should begin with an introductory course.
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More From Forbes
3 high-income skills you can learn for free in 2024.
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The more you upskill, the more specialized you become, and the more you increase your income and ... [+] credibility
Skills trends are constantly evolving. What was in demand several years ago is no longer relevant, or has lost its sense of urgency, today. To thrive in your career at a consistent level, you need to be prepared to adapt...constantly.
Since change can occur almost without warning (look at the AI boom as an example), you should always upskill yourself at least once a year, so you're always current and on top of your career and job, instead of allowing your job or employer to be in control of you.
High-income skills afford just that. They provide you with a cushion which allows you to be flexible and navigate your way through job and business opportunities fairly easily. Since they are in demand, you will find that you will be a more attractive candidate to hiring managers and recruiters, and you will have more leverage as a freelancer.
However, merely possessing high-income skills is not magic sauce. Just like any skill, they need to be honed and developed, but unlike any other skill, the frequency with which they need to be developed is more than you might expect.
Since they occur in industries and markets that tend to shift rapidly (such as technology or marketing), you should try to always stay abreast of trends and changes that might impact your work in some way, in addition to your annual upskilling.
Finally, The Internet Found ‘The Backrooms’
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For example, if you worked in marketing before the AI boom took off, you would have noticed how, within a matter of months, the entire industry and market you serve has changed. All of a sudden, out of nowhere, new AI-powered apps and tools popped up which generate designs, write copy, and can do a host of other things. If you're not careful to upskill so that you can adapt your skills to these changes, you could find yourself obsolete.
The more you upskill, the more of a specialist you become, and the more you increase your credibility and quality of work.
High-income skills pay much because they are either rare, or they provide strong tangible value to the businesses they serve. They solve or tackle a problem that is at the root of the company being able to make more money. Becoming specialized in your high-income skill puts you in a fortunate position to be able to generate unique and creative solutions to problems, and enables you to command higher pay rates and salaries.
If you're wondering where to begin, here are a few you might want to consider learning this year (and remember, you can learn these through bootcamps and online learning platforms, both free and budget-friendly options available):
High-income skills are in-demand skills that tackle a business or industry-centric problem
1. Audio and Video Editing
Who doesn't need an audio or video editor? Every day, millions of production content from videos to podcasts are released for marketing, education, and entertainment, by start-ups and well-established businesses all over the world. And for them to look polished, crisp, and seamlessly professional, they underwent a makeover by video and audio editors. This explains why A/V editors are in high demand, experiencing a 7% surge in job growth, according to the U.S. Bureau of Labor Statistics .
Where You Can Learn It For Free:
- Udemy (they have a selection of free courses here )
- WsCube Tech
- Great Learning
- Reed (in the UK)
2. Digital Marketing
Digital marketing is a rapidly evolving and expanding industry, that is projected to grow by 6.87% by the year 2028. Professionals with digital marketing skills are in high demand, with the BLS predicting 6% growth on average in the U.S. Everything is carried out online, from business, to shopping, to entertainment and work, so it makes perfect sense why this is a thriving skill to have.
You can expect to make as much as $124,000 as a digital marketing manager.
- HubSpot Academy
3. Google Analytics
According to Salary.com, the average you can expect to make with Google Analytics as a skill is $125,593 a year. This skill can be utilized in a variety of roles, from SEO manager, to SEO specialist, and social media analyst.
- Google Career Certificates (via Coursera)
- Google Analytics Academy
You can attend free bootcamps and online courses to learn valuable career skills
Have any of these skills piqued your interest? If so, then so long as you have a good internet connection and a laptop, there are literally no excuses to not get started building these high-income skills today.
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Online marketing for beginners: 10 paid and free courses to start with
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In today’s digital marketplace, personalization is king. Hubspot’s The State of Marketing 2024 report underscores this, revealing that 75% of marketers credit personalized experiences with boosting sales and customer loyalty. This strategic focus is reshaping companies’ online narratives, directly influencing a return on investment (ROI) and growth trajectories.
The digital realm demands a deep understanding of consumer behavior, market trends, and keeping up with technological trends and advancements. For those carving out a career in digital or online marketing, you’re in an era where science meets creativity.
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UNC Kenan-Flagler’s top-ranked online MBA
Dr. Jonah Berger, a Wharton School professor at the University of Pennsylvania and bestselling author of books like Magic Words and The Catalyst , views the right digital marketing course as a critical piece in the puzzle of success.
“If you already have your product, a class can teach you how to get it to the right customers,” he asserts. Berger emphasizes the versatility of digital marketing education, noting that it can guide entrepreneurs in everything from product design to startup selection.
He advises prospective students to first identify their needs and desired outcomes before choosing a course. “The more that courses help you address a particular tactical need you have, the better off you’re going to be,” he explains. He encourages focusing on “modern marketing” trends such as customer centricity, highlighting the shift towards prioritizing the customer’s perspective over the product or service.
For Berger, truly successful digital marketing lies in “the marriage of data science and behavioral science.” He stresses the importance of understanding customer decision-making while leveraging data for deeper insights. This approach is paramount in a landscape dominated by search engines, social media, and omni-channel marketing strategies.
For those interested in working in the online marketing industry, taking a course can be an effective way to build a solid foundation. Fortune compiled a list of both free and paid online marketing courses you can take on your home computer to help you add the skill to your digital toolbox.
5 free online marketing courses
Enrolling in a free course can give you the necessary skills to get started without breaking the bank. These five free online courses teach digital marketing at an introductory level. Each varies on program length but offers generalized coursework. The list is in alphabetical order.
1. CareerFoundry: Digital Marketing Program
This one is for people who don’t have a lot of time but still want to dip their toes in the digital marketing waters. To figure out if digital marketing is right for you, CareerFoundry can send you a free five-day short course to your email inbox. Each lesson takes around 15 minutes, offering barebones instruction to the world of digital marketing and making a career change. It’s worth noting that the content you receive is the beginning lessons of a much more robust, four to seven-month long, $6,900 immersive, should you want to opt for the paid version.
2. Google: Fundamentals of Digital Marketing
This 40-hour course, offered by one of the most popular search engine companies, teaches digital marketing at an entry-level . The 24-module class, accredited by the Interactive Advertising Bureau Europe and The Open University, contains hands-on exercises.
Tutorials include topics like making it easy to find a business on the internet and reaching customers through email and video. After passing each tutorial, the course offers one final assessment, and after taking and passing that, you will receive a sharable award to add to your LinkedIn profile.
3. Meta: Blueprint
Facebook’s parent company, Meta, offers 36 free courses in its Blueprint program . The program aims to give learners fast, self-guided digital marketing walkthroughs and training on sites like Facebook, Messenger, Instagram, and WhatsApp. Topics range from bringing your business online and establishing marketing goals to attracting an audience and making creative Instagram Stories.
4. Simplilearn: Digital Marketing Strategy
This free course by Simplilearn consists of seven main modules, each containing a self-paced string of video lessons. It aims to provide learners with an introduction to the digital marketing landscape.
In two hours, you will learn about customer segmentation and persona, plus you’ll learn how to conduct market research and create a marketing calendar. After each chapter, there is a knowledge check, and after completing the class, you will receive a certificate of completion. According to the site, more than 25,000 people have enrolled in this course.
5. Udemy: Marketing on Instagram
This introductory course from Three Sixty Academy , offered on the Udemy platform, teaches learners the fundamentals of Instagram marketing and how to increase your follower base and maximize ROI. The course consists of nine tutorials over the course of 40 minutes. According to the site, more than 30,000 students have enrolled in this course.
5 paid online marketing courses
Taking paid courses can be an effective way to learn marketing concepts and practical applications. By paying for a course, you can access comprehensive content and detailed explanations in a structured learning environment. This can help you gain a deeper understanding of the subject matter and improve your skills. Courses are listed in alphabetical order.
1. Coursera: Introduction to Digital Marketing
Coursera has a beginner-level course that lasts for around nine hours and is taught by Steve Fritzenkotter, a continuing education instructor from the University of California, Irvine. The course covers everything from search engine marketing and two-way communication with customers to storytelling and reputation management.
According to the site, it’s free to start, but after a seven-day trial period, you’ll be required to pay $49 monthly. The subscription gives you access to all of the lectures, assignments, knowledge checks, discussion forums, and even a certification of completion. Lastly, the course has more than 10,500 enrollees.
2. eCornell: Assessing Opportunities in Paid Digital Media
eCornell’s online paid media course covers the basics of search engine marketing, email marketing, and video marketing through a paid lens. The course tackles topics like social media and mobile ads and will guide you through the process of drafting a paid media marketing plan.
This two-week, fully online, instructor-led course is targeted towards marketing managers who want to understand the role digital marketing plays in an organization. The course is priced at $1,199 and is part of eCornell’s Digital Marketing program, which is priced at $3,699 and includes four courses. After completing the entire program, you will have earned a certificate.
3. Harvard Business School: Digital Marketing Strategy
Harvard Business School Online’s digital marketing course is seven weeks long, self-paced, and contains six modules. The key concepts taught are the evolution of marketing, different approaches to budget allocation, and customer engagement techniques like storytelling and personalization.
The featured exercises include building a practice budget, calculating a customer’s lifetime value, and advising a real-life company on its marketing plan. The course costs $1,750, and the application is free, but you must be at least 18 years old to apply.
4. LinkedIn Learning: Advance as a Digital Marketing Specialist
LinkedIn Learning’s digital marketing career path is a comprehensive program with nine courses. Each one is more than ten hours long and is designed to teach learners how to create effective customer touchpoints, develop content strategies, and gain expertise in SEO and analytics. Upon completing the program, students receive a certificate that can be added to their LinkedIn profile.
The lectures are delivered by industry experts Brad Batesole, who teaches part-time at California State University Northridge, and Marta Dapena-Baron, a former marketing lecturer at the University of Michigan and Cornell University.
To access this course path, users must subscribe to the service. The subscription costs $379.88 per seat per year, with a two-seat minimum requirement for teams.
5. Udemy: The Complete Digital Marketing Course—12 Courses in 1
This $199.99 course offered by Udemy teaches students how to master digital marketing strategy and the fundamentals of social media, SEO, YouTube, email, X (formerly Twitter), Quora, and Facebook marketing. Taught in 17 languages over 22.5 hours of videos and articles, it also teaches you copywriting, making a website, and performing market research.
According to the site, the course comes with a 30-day money-back guarantee, and it caters to three target audiences: individuals who wish to enhance their skills for job opportunities, website owners looking to boost their traffic and sales, and pre-launch business owners who are unsure where to begin.
Things to consider before enrolling in an online marketing course
If there’s one takeaway from this article, it’s that there are a lot of options in terms of the kinds of courses you can take. An overwhelming number of options can lead to analysis paralysis, so it’s important to remember that while some courses might sound great, they might not give you the exact results you’re looking for.
Before spending your hard-earned cash or wasting your time with any marketing course, consider these factors:
- Hands-on practice : According to a report by the U.S. Department of Education , the term “hands-on approach” refers to guided instruction through experience. “It’s one thing to hear somebody say something. It can be quite another to make sure you can apply that thing,” Berger says. “It’s important to learn from others, but you need to make sure you can apply those learnings as well.”
- Reviews : Berger says that word of mouth is another powerful tool in determining what you should spend your money and time on. “When I am making a tough decision, I turn to others—either looking at reviews online or talking with people offline—to understand what other people think and help make better decisions.” Sites like Udemy and Simplilearn provide ratings on the front pages of courses.
So, what is the best online marketing course to take?
The best online marketing course is the one that best suits your needs. While you can scroll through thousands of TikTok and YouTube videos to pick up key information, a structured course can give you the backbone you need to improve your digital marketing skills.
Whether you want to learn for free or for money, there’s an option for everyone. But if you’re still on the fence about taking an online marketing course, hear Berger’s advice:
“Marketing touches almost everything we do—we all have a customer. Brand managers sell products, B2B companies sell services, leaders sell ideas, doctors convince patients to take medicine, lawyers try to convince their clients to take action, and employees try to convince their bosses.”
He explains that whether we interface with our customers, spouses, or children, we aim to understand them and meet them where they are. “It’s about understanding who you’re interacting with and delivering them value.” If that sounds interesting to you, then digital marketing could be a good career path.
Fortune outlined the path you need to take to become a digital marketer , and we also compiled a list of 16 entrepreneurial classes you can take online now .
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Texas Tech Now
Dual credit courses and college prep academy coming to ttu k-12.
May 30, 2024
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Highly motivated online high school students have an opportunity to earn a diploma and a bachelor’s degree in six years.
Imagine graduating with both a high school diploma and a bachelor's degree in just six years, ready to conquer the world and pursue dreams with confidence.
Texas Tech University and TTU K-12 have teamed up to offer dual credit courses to Texas Tech High School students. The addition of dual credit also brings the unveiling of the six-year Texas Tech University College Preparatory Academy , through which students can earn a high school diploma and bachelor's degree in leadership studies in a compressed timeframe, saving students and their families time and money in the educational process.
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Administrators at both institutions understand the value of time and the importance of a quality education, which is why they've designed a comprehensive pathway that allows students to seamlessly transition from high school to higher education and complete a degree in record time.
TTU K-12 Principal Cari Moye says the drive to create this academy came from wanting to offer an advanced track for highly motivated students that truly sets them apart and to partner with university on this innovative program.
“I believe the academic rigor and the learning process of navigating self-paced courses prepares students for their college journey,” Moye said. “Students will be able to choose al a carte (individual courses), or they can apply to be a part of our prestigious College Preparatory Academy that will land them at more than 60 college credit hours upon completion.”
Moye explained students then will have the option to continue online to earn a Bachelor of Science in Leadership Studies if they choose, essentially earning their high school diploma and college degree in only six years.
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“Education is the key to unlocking endless possibilities, and at Texas Tech University, we're dedicated to making those possibilities accessible to all,” said Brian Still , vice provost for Texas Tech University Online , the division that houses TTU K-12. “By prioritizing affordability and efficiency, we're laying the foundation for lifelong success and fulfilling our mission to transform lives through education.”
More about Dual Credit
According to a 2010 report by The Texas Tribune, the number of dual credit students — those who take college courses while still in high school — across Texas had ballooned from fewer than 12,000 in 1999 to more than 91,000.
By fall 2021, the Texas Higher Education Coordinating Board (THECB) reported more than 186,000 students officially enrolled in dual credit courses across all institutions in Texas.
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Texas Tech offers collegiate-level courses for simultaneous college and high school credit for eligible students in its college service area. The university promotes access to academic and workforce education courses while ensuring the content of the courses and the expectations for student performance are truly collegiate. In areas of transcription, credit, application or content, dual credit courses are not differentiated from other college-level courses.
Texas Tech University College Preparatory Academy
Through Texas Tech and TTU K-12's new college prep academy, students enroll in a specific educational track tailored to ninth- and 10th-grade students in Texas Tech High School, staying on that prescribed pathway for the program's duration. After taking a combination of high school courses and dual credit courses, students graduate TTU K-12 and then apply to Texas Tech's Leadership Studies program to finish their last two years (years five and six). Students will have a success coach to answer their questions.
Texas Tech Dual Credit (Individual Courses)
Students in either of the TTU K-12 full-time programs (free tuition or paying tuition) can enroll in dual credit courses approved by their assigned TTU K-12 adviser. At the end of each course, TTU K-12 will receive a grade from Texas Tech and add credit to the high school transcript. Students will pay individually per course.
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Experience Matters: What You Need to Apply to the AU International Training and Education Program
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Intercultural exchange can expose students around the world to new perspectives on equity, justice, and history. If you are interested in promoting intercultural engagement and learning worldwide, the Master of Arts (MA) in International Training and Education Program (ITEP) at American University could be for you. The program is designed for students who want to teach, manage, or promote educational equity, inclusion, and learning at home or abroad.
Many ITEP alumni work for government agencies, nonprofit organizations, and private-sector companies in fields like policy development, social advocacy, teacher training, and intercultural program development . They design training programs for diplomats, manage groups of exchange students for universities, and promote educational equity in other countries.
If all this sounds appealing, you may want to learn how to enroll in the American University MA in ITEP. Continue reading to find out more about admission requirements and the admissions process for this unique graduate program.
Create and Implement Innovative Training Programs
Reach out to learn more about earning an itep master’s, who should apply to the itep master’s program.
ITEP students are curious about the world beyond their country’s borders. Their education and experience reflect this. Many ITEP students are former Peace Corps Volunteers; others have taught overseas through the Japanese Exchange and Teaching (JET), Fulbright, Teach for America, and other partnership programs. Alumna Jody Dixon worked as a language teacher in Yamanashi, Japan; Rebekah Hein worked in international development in Eastern Europe before enrolling.
Candidates must have at least one semester of international study or work experience. Prospective students can strengthen their applications by demonstrating a record of professional teaching or other work outside of their home countries.
Application Guide: What You Need to Provide
Applicants to the International Training and Education Program at American University must provide the following materials :
- Online application form
- Unofficial transcripts confirming your bachelor’s degree and GPA
- Statement of purpose highlighting your goals and experience and explaining how they align with the purpose of the ITEP; statements should be 500–1,000 words long
- Resume or CV listing your academic history, relevant work experience, research, and awards, highlighting your international work experience
- Two letters of recommendation; recommenders should evaluate you based on your academic performance, motivation for joining the ITEP, intellectual capacity, and research, and writing abilities
- Language proficiency scores if your native language is not English
- Supplemental statement if your undergraduate GPA is below 3.0
ITEP does not require GRE scores.
How to Strengthen Your ITEP Application
Attend an ITEP virtual open house event to learn more about the ITEP and receive valuable tips on strengthening your application. AU enrollment advisors can provide immediate assistance. Contact an enrollment advisor for a one-on-one application walkthrough or if you have questions about the program or admissions process.
Go Further in Your Field with a Degree from AU
AU’s ITEP is designed to provide a strong foundation in international training and education theory, principles, and practice. The program features specialized pathways in international education development, training for change, and internationalization and exchange to help students align their degrees with their interests and career aspirations. The program offers an optional graduate certificate in training design and facilitation.
After graduation, many ITEP students work in teacher or cross-cultural training for nonprofits or universities. Others secure training positions with the Department of State, Foreign Service, or international nongovernmental organizations.
If you’re interested in earning your MA from AU, set up a call with an enrollment advisor today. AU’s enrollment advisors can help you determine whether this is the right program for your goals and help you submit a robust application. If you’re ready, you can start your application today.
Choose From Three Career Pathway Specializations
Join an alumni network with global connections.
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Students in either of the TTU K-12 full-time programs (free tuition or paying tuition) can enroll in dual credit courses approved by their assigned TTU K-12 adviser. At the end of each course, TTU K-12 will receive a grade from Texas Tech and add credit to the high school transcript.
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