effective keynote presentations

Pro Speakers on How to Give a Perfect Keynote Presentation

Updated: January 13, 2021

Published: November 03, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing . It was by far the most exhilarating and nerve-wracking experience of my professional life.

I don’t necessarily hate public speaking. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating.

I wanted to do a good job, and I wanted to be a good teacher.

Therein lies the importance of keynote presentations : to be effective, they should be educational and entertaining. Do you have a keynote presentation in your future? Read on for some advice from professional speakers.

First, what is a keynote presentation? Glad you asked.

You may also be tasked with a keynote presentation in order to secure funding, make a sale, or update stakeholders or executives. Whatever stage you find yourself on, delivering a keynote presentation is an important responsibility as a public speaker.

How to Give a Perfect Keynote Presentation, According to the Experts

I spoke with four professional speakers on how to deliver a near-perfect presentation. Here are five pieces of advice they shared.

1. Rehearse, rehearse, rehearse.

When it comes to public speaking, practice quite literally makes perfect. Every expert I spoke with mentioned how frequently they rehearse their presentations.

“However much you think you need to rehearse, rehearse 10 times more than that. When you show up to a concert, you expect that the musicians know their songs, and you certainly don't want the first time they try to play it to be right there on stage. You owe your audience and the folks hiring you to speak the same respect,” said Melanie Deziel , international keynote speaker and founder of StoryFuel . (She received this advice herself from Michael and Amy Port at Heroic Public Speaking .)

Provided by Melanie Deziel

As more presentations and events become fully virtual, the likelihood of technical difficulties also grows. Rehearsing your content can help you weather any interruptions or last-minute changes.

Rehearsal not only leads to content mastery; it allows freedom in your presentations. “The more you rehearse and become comfortable with the content, the freer you'll be to take chances, experiment, and truly focus on your delivery, rather than trying to remember what comes next,” shared Deziel.

How do these experts recommend practicing your presentations? “[Use] a mirror,” said Olivia Scott , keynote speaker and founder of Omerge Alliances . “I take the time to see how I'm being received, I look at my body posture, and I look at everything to make sure that I feel good about what I'm delivering. This isn’t exactly a tool or technology, but it's a way to practice and rehearse.”

Additionally, consider asking friends, family, and trusted colleagues to listen to your practice runs and provide feedback on your presentation.

2. Ask for feedback.

Speaking of feedback, expert orators know to ask for it on a regular basis — from friends, peer groups, mentors, audience members, and clients. “Find a support crew and connect with other speakers in the industry,” mentioned Karen Hopper , keynote speaker and data strategist at M+R. Hopper personally recommends Shine Bootcamp , which provided her with lifelong friendships, helpful feedback, and a priceless education about public speaking.

Provided by Karen Hopper

“We help each other with feedback on our pitches, topics, outlines, and presentations, and we celebrate each others' wins,'' said Hopper. “ ... It’s well worth surrounding yourself with people who will cheer for you and who will give you honest feedback — the fastest way to get better is to ruthlessly seek out that feedback.”

Clients can also be an incredibly helpful source of feedback. If you’re asked to speak at an event or conference, consider asking the people who hired you. “I ask my client for their reaction immediately after every presentation. It’s important to know how they felt, and whether the presentation achieved their goals. Every time my client is happy, that’s my most successful presentation,” said Jeff Toister , keynote speaker, author, and customer service expert.

Lastly, the best feedback often comes from the source — in this case, your audience. Whether you ask questions during your presentation (which we’ll discuss next) or ask for feedback following your presentation, it’s never a bad idea to know what your audience thought about your keynote.

Feedback may look different if giving a remote keynote presentation, but it's still possible.

“It’s been a creative challenge to adapt a talk I'd hoped to give in person to work in a virtual environment. It's much harder to tell how your talks are received online, without being able to see nodding and note-taking and hear laughter and clapping. But all the feedback I have received [over email] indicated that my talk successfully changed the way many people are thinking about their content idea generation process, and that was the ultimate goal of the talk: to change how people think ,” shared Deziel, referring to her recent keynote at Content Marketing World 2020.

3. Engage your audience.

Nobody likes being talked at . Sure, delivering a keynote presentation involves you doing most of the talking, but it doesn’t have to be a one-way conversation. Many of the experts I interviewed encouraged some sort of audience engagement or interaction to enhance your presentation.

“People love to be involved in a presentation. Rather than explain a concept to my audience, I find a way to have them experience it,” said Toister. “For example, when I share how multitasking hurts productivity and causes us to make more errors, I have the audience try a brief multitasking exercise so they can experience the problem themselves.”

Did you know that audience engagement levels drop considerably (14%) if a presenter does most of the talking, versus if the audience talks just as much? Moreover, 64% of people believe that a presentation with two-way interaction is much more engaging than a one-way presentation.

Presentation engagement also takes practice — just like your presentation content itself. “ ... Entertainment comes from the performance itself: the way in which you deliver that content and the energy you bring to that delivery. This is a separate skill you need to practice. Work with a coach, watch back recordings of yourself to identify opportunities to improve your craft, and watch videos of top-notch comedians, poets and other speakers to see what you can learn from them,” encouraged Deziel.

Lastly, as important as engagement is, don’t let technology stand in the way. While smartphones and polling software can make audience interaction easier, they can also get in the way of you connecting with your audience. “I prefer to just have people stand up, raise their hand, or clap to participate in the poll. It gets the audience moving, and I don’t have to worry about WiFi connections or whether the polling software is working,” said Toister.

4. Prioritize your content as much as the delivery.

While entertaining and interacting with your audience is helpful and exciting, it shouldn’t take precedence over your presentation content itself. “Nearly all of what the audience can learn from you comes from the content: the stories you tell, the examples you share, the facts you cite and the other information you explain. Carefully crafting those materials and testing it out ensures that the audience will get the information they were promised from your session,” said Deziel.

Tools like PowerPoint, Keynote, Google Slides, and Canva can help you hone your content and develop a story within your presentation. A 2018 Prezi study (another presentation tool option) showed that 90% of people believe a strong narrative makes for a more engaging, interesting presentation. Data can help form arguments and explain facts, but stories stay with your audience long after your time on stage.

Storytelling is yet another way to engage with your audience, especially by evoking emotions like humor. “It’s entertaining to ask questions, saying, ‘Can anyone relate to this? Has anyone ever had this type of experience before?’ and then getting them involved with some laughter around those experiences. Laughter always helps,” said Scott, who presented at INBOUND 2020 .

Hopper, who was also a Breakout Speaker at INBOUND 2020, agreed: “Don't be afraid to be funny or drop in jokes — there are studies that show that laughing actually helps your brain retain information better, so not only will your audience have a good time laughing with you, but they'll also get more out of your presentation. It’s a win-win!”

5. Focus on the audience.

Finally, everyone can agree that public speaking is either revered or feared. If you relate to the latter and find yourself nervous when giving presentations, turn your focus on the audience.

“Speakers easily get nervous when they focus on themselves and worry too much about their own performance. Focusing on your audience first takes the nerves away and redirects your attention to making sure your audience gets something of value from your keynote,” shared Toister.

That’s the goal of a keynote presentation — to provide value to your audience. Regardless of what story you’re telling, what tools you’re using, or how you’re engaging the crowd, as long as you deliver a presentation that inspires your audience to think differently — even for 30 minutes — you’ve given a perfect keynote presentation.

Note: HubSpot Marketing teams reserve the right to use guest blog author’s likeness across our content as we see fit, including but not limited to HubSpot’s social media channels.

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10 Expert Tips to Create and Deliver a Killer Keynote Presentation

So you’ve got a keynote presentation coming up, and you’re hitting the books to make sure you’re armed with the best plan possible. Besides taking notes from all the greats on TED, you’re reading up about a message structure that works, and looking for the perfect template.

While it seems like you’ve got your bases covered, like all things in life, there’s always a way to streamline the planning process.

According to Aaron Weyenberg , the UX Lead for TED and a self-professed “master of slide decks,” and the wizards behind Apple’s presentation slides , there are a number of tricks of the trade that you can rely on to create a rocking keynote presentation .

Below are some of our favorites. And to easily create a professional-looking presentation , sign up for Piktochart . It’s free and it allows you to make beautiful visuals without being a graphic designer.

1. Do your slides last

While most keynote speakers will typically build their presentation around the structure of a template, Weyenberg says that “building your slides should be the tail end of developing your presentation.” Before working on your slides, you should put together your main message, structure, supporting points – then practice and time your presentation. The reason for this, he says, is that the presentation needs to be strong enough to stand on its own. Approaching a keynote like this requires a shift in thinking.

While a beautiful set of slides is imperative to your presentation, it should not be central to it.

Weyenberg said it best: “The slides are just something you layer over [the presentation] to enhance the listener experience.”

Observe these 2017 Google I/O keynotes, especially CEO Sundar Pichai’s – the role of the slides are to support what the speaker is saying – not the other way around.

2. Get creative with photos

Often times, presenters will be far too literal or cheesy with their image choice. Weyenberg suggests to use images that are simple, yet punchy – and pairs nicely with your spoken words. He says to look for photos that are:

• Related to your keynote’s concept
• Are not complex in terms of composition

3. Simplify charts and graphs

While most presenters will simply drop an image of their charts and graphs into their deck, Weyenberg points out that it might be a bit “unsightly.” If you need to use data to back a point that you’re making, you should make the extra effort to make it more attractive – and this can be done by recreating it in your presentation maker .

There are a couple benefits to doing this:

• It will make your presentation seem consistent and well-thought out
• You’ll have control over colors, typography, and more.

4. One theme per slide

According to the designers of Apple presentation slides, less is certainly more. Trying to cram too many ideas on one slide can only work to your detriment. Beyond ideas, the same goes for statistics.

Let’s play a little game: For the following idea, how many slides would you use? “The developer program is incredibly vibrant. We have over six million registered developers. Demand for this show has never been greater. We sold out in just over a minute [71 seconds].”

While the average person might think that 6 million and 71 seconds would belong on the same slide and be short and sweet enough, let’s compare it with what Apple’s CEO Tim Cook did.

He only leveraged two slides: The first said “6 million,” and the second: “71 seconds. Sold out.”

5. Create a visual experience with data

Taking a leaf again from Apple’s presentation book, once you’ve gotten the hang of having just one stat per slide – you should also make it as visual as possible.

One data point per slide, combined with it being visually interesting – is sure to be memorable.

6. Practice Really Makes Perfect

Imagine the late Steve Jobs, a legendary keynote presenter, still rehearsed for months before a presentation. According to Brent Schlender , one of the co-authors behind the Steve Jobs biography “Becoming Steve Jobs,” Jobs would rehearse and prepare “exhaustively” for all of his public appearances.

Despite being a natural on the stage, Jobs never would wing it, he came to the show well prepared.

“I once spent an entire day watching him run through multiple rehearsals of a single presentation, tweaking everything from the color and angle of certain spotlights, to editing and rearranging the order of the keynote presentation slides to improve his pacing,” remembers Schlender.

While you may not be a perfectionist like Jobs, you are likely also not nearly as good of a presenter as he is – so practice really makes perfect in this case.

7. Tell A Consistent Story

Circling back to Weyenberg’s tips – he suggests that in a good slide deck, every slide should feel “like part of the same story.” Think of your deck like a story – every slide should feel cohesive to the big picture message you’re trying to communicate – as opposed to random ideas juxtaposed together.

You can do this by:

• Using the same or similar typography, colors, and imagery across all slides
• Using presentation templates can help with maintaining the same look and feel

8. Less is more

We explored the less is more concept earlier in the article by suggesting you keep to one idea per slide. The same can be applied to text.

When it comes to creating slides for your next keynote, the cardinal sin is a slide with ample text that is verbatim of your spoken presentation.

What this does is encourage people to keep their eyes on your slides instead of listening to you.

Weyenberg also points out that a text-heavy slide forces the brain to multitask between focusing on what it’s reading and hearing – which is quite difficult and will compromise your presentation.

9. Consider topic transitions

While you want to make your slides look like a cohesive unit, you want to also keep in mind that making every slide look the same may be boring. Weyenberg suggests to:

• Create one style for the slides that are the “meat” of the message
• Then create another style for the slides that are transitioning between topics

For example, if your overall slides have a dark background with light text, you can use transitional slides that have a light background with dark text. This way, they’ll still feel like they’re from the same presentation family without being completely uniform.

10. Tell a captivating story

It is fitting that our final tip comes from likely the greatest keynote presenter of all time. The late and great Steve Jobs had the ability to captivate and inspire his audience with his talks, and that’s because he was a very good storyteller. And that’s the golden leaf that you can take from Jobs’ book today.

Always aim to tell a captivating story.

One example is perhaps when he introduced the iPod: “In 2001, we introduced the first iPod. It didn’t just change the way we all listen to music. It changed the entire music industry.” Listen to Steve Jobs weave a story about the digital music revolution when unveiling the iPod.

Bonus Round: Tips From Piktochart Designers  

• Always remember that your audience is sitting far away . So ensure that your title font size is large enough to be seen from a distance, and that your body text is no smaller than 20px.
• Use only two colors for your entire presentation – a primary and secondary color. If you must use a large color palette, your maximum choice should be up to five colors.
• Make sure that there is enough white space throughout your presentation . This will give your content room to breathe. Less is definitely more in this case.
• Emphasize only one object per slide – whether it’s an image, statistic, quote. This will make sure your audience stays focused.

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17 Presentation Techniques For A Great Keynote

• Presentation design /
• Public speaking

How much time do you take to design your presentation? Days? Weeks? Where do you get your inspiration from and how do you find the right design elements? Wouldn’t it be fantastic if you could create a remarkable keynote presentation in a day or two? I think anyone can do it, if they pay attention to the following presentation techniques and manage to combine them in a way that helps them put the right ideas in the right context.

Also read:  7 Things To Improve In Your Keynote Speech Presentation

Achieving presentation flow is a challenging task. Not everyone has a knack for design. So pay attention to each of these ideas, both the simpler ones and the more complex, and make your own combo to improve delivery and convince your audience.

1. Visuals are your friend

Using different types of visuals can be a great way to help your audience remember and react. Photos, illustrations, icons, symbols, sketches, figures, and diagrams are much more easy for the brain to retain than words. Think of a company logo for example – how many times has your brain recognized the logo even before you remembered the name of the brand?

Another great thing about using imagery is that it makes you more charismatic. It seems that speakers are seen as more charismatic when otherwise identical speeches contain more imagery . Here’s a great example – a former US president’s inaugural address was rewritten to create low and high imagery versions in an experiment. The audio recordings of the two speeches were played for the participants to the study who were randomly assigned. After listening to the speech, they provided ratings on various summary leadership measures. The result? The speech with high imagery was attributed to a more charismatic person.

2. Keep the presentation short and to the point

Thousands of psychological, neurobiological and social science studies have been conducted on how humans “pay attention.” The famous Microsoft “study” claimed that the human attention span went from 12 seconds on average in 2000 to just 8.25 seconds in 2015, which is shorter than that of a goldfish. What most of these studies concluded is that, most of the time, we don’t pay attention. It’s just how our brain works.

Keep your presentation short and sweet and, more importantly, simple. Even if your ideas are complex, you need to find a way to help your audience focus and follow your speech. Make sure your slides are not too busy if you want the audience to listen to you instead of reading slides.

3. The rule of three

This is a rather well-known technique that’s based on the fact that people tend to only remember three things. When you design the flow of your presentation, work out what the three messages that you want your audience to take away are. Then, structure your presentation around them, using the right design elements to separate the three.

The same rule can be applied to an individual slide –  it’s recommended that you use a maximum of three points on a slide. Make sure that they aren’t bullet points or presenter notes. Those should not be on the screen when you’re doing a keynote speech. If Google’s CEO does not  use bullet points , neither should you.

Also read:  5 Pro Tips For Giving Better Presentations

4. Focus on telling stories instead of throwing numbers

Even if you have a technical or scientific topic to present, you still need to tell a story. That is the essence of a keynote speech, to be memorable, emotional, compelling. And that means storytelling.

Tell stories and anecdotes to help you illustrate your ideas and your research. This will definitely make your presentation more effective and memorable. In a UCLA study , students were asked to recall a series of speeches they had heard. Only 5 percent remembered any individual statistic, while 63 percent remembered the stories presented in those speeches.

“Things are not what they seem.” It’s that to get people to sit on the edge of their chair or to get them involved in your story, the audience has to constantly discover something new.

Howard Suber, UCLA

5.  Know what slide is coming next

Memorizing every single word in a presentation is not a good idea. That’s why you shouldn’t have chunks of text altogether. But knowing what slide comes next is a must. Even if you are an amazing speaker and you’ve been really busy so you’ve had the presentation made for you, go through it at least once before.

It helps to build trust and keep the audience engaged when you say “On the next slide [Click] you will see…”, rather than than act confused when the next slide appears. It will also help with the flow of the presentation.

6. Rehearse, rehearse, rehearse

Practice is key for public speaking. Many experts say that rehearsal is the biggest single thing that you can do to improve your performance. This technique will make you so comfortable with the presentation content that you won’t need notes or prompts and you’ll appear conversational but knowledgeable.

Perform your presentation out loud at least four times. You can try something different each time: one in front of your friends or colleagues, one alone and one in front of a real scary audience, for good measure. You should also try to do a video recording of a rehearsal. It will help you spot improvement points, from how you are standing, if you are jangling keys, to how well your presentation is structured.

Also read:  Use These Presentation Apps To Rehearse Anywhere

7. Have an emergency plan

This does not include running off the stage. But it is a well known fact that something is bound to go wrong. It’s either the projector, the lights, the audio, the laptop, the fonts, etc. It’s always good to have a back-up plan. This way you won’t be blindsided, stressed and confused in case something goes off track. A useful tip is to check out the presentation room beforehand, so that you know what could go wrong.

Murphy’s kit: Have a printed out set of slides, data stick of your presentation and a laptop with your slides on it.

8. Involve the audience

One of the most powerful presentation techniques is inviting the audience in and have them contribute in some way. This will get them emotionally invested and it will differentiate you from inexperienced, nervous speakers.

Plan a inclusion of the audience in your presentation somewhere. It can be a slide with a question, a game or just an empty slide to help you connect with people and re-gain their full attention. Here are some ideas for audience activities–from a simple show of hands, to requests for brief personal input, to role playing and games, to small group exercises- and their merits:

The show of hands is good for polling the audience and gaining real-time feedback. It lets audience members know where they stand with respect to the group.Brief personal input reveals the diversity of experience in the room.Role playing and games are excellent for practicing sales situations and interpersonal responses.Group exercises allow participants to learn from each other.

9. Don’t read off the slides word for word

Please. Your audience is surely capable of doing that for themselves. They don’t need you to be standing in front of them reading off the screen.

Build your presentation in a way that it provides context for your speech, with visual elements and clear, simple ideas. Use your slides as outlines or conversation points that you build on, just like you would in a normal discussion. Experienced speakers often use slides to add a quick parenthetical note to something they’re saying to the audience.

10. Find the right speed

Most people go too fast. Mostly because they’re nervous or they’re pressured by the time constraints of the format. It’s really easy to rush through your content and speak very quickly, especially if you’re panicked. But it’s much easier for an audience to engage with your content and remember something if your delivery falls into a natural rhythm. Pace yourself and remember to punctuate your speech with pauses to emphasise key points.

Here’s a great exercise shared by Sims Wyeth , who learned it from Marian Rich, a voice and speech teacher in New York who worked with many famous actors to help them improve their vocal presence.

“The exercise will teach you that your voice is a wind instrument, and you must have ample air in your lungs to play it well.

Mark a paragraph / in this manner / into the shortest possible phrases. / First, / whisper it / with energetic lips, / breathing / at all the breath marks. / Then. / speak it / in the same way. / Do this / with a different paragraph / everyday. / Keep your hand / on your abdomen / to make sure / it moves out / when you breathe in / and moves in / when you speak.

Before you whisper each phrase, take a full bellyful of air and then pour all the air into that one phrase. Keep your throat open, and don’t grind your vocal chords. Lift your whisper over your throat. Pause between phrases. Relax. Then, take another full breath and whisper the next phrase. Whisper as if you were trying to reach the back of the room.

Once you’ve whispered the paragraph, then go back to the start and speak it in a conversational way, but again, pour all the air into each phrase and honor the silence between phrases. I can’t stress that enough. Take your own sweet time at the forward slashes.”

If you’re more of a slow talker, with a constant calm rhythm, you might run the risk of boring the audience. Keep people awake and interested by learning to increase your speaking speech without losing articulation and thought clarity. Start by learning what makes you slow. Record a one-minute monologue on tape and use a stopwatch or second hand; listen for the following types of slow spots.

11.  Include some humor

Humor can be one of the most powerful techniques for giving a great keynote presentation. You can use it in the beginning to relieve the tension in the room and help ease the transition into the bulk of the content. Appropriate humor that’s true to you let’s your audience get a sense of your personality and makes for a memorable presentation.

If you’re not a natural punster, do not despair. Anything can be learned. Here are a few techniques you can try:

Exaggeration: “Then I talked to a woman whose voice was so high only the dog could hear it.”Puns: “Did you hear about the guy whose whole left side was cut off? He’s all right now.”Self-deprecation: “And then, even though I knew it was too hot to eat, I bit into the pizza anyway. Because, clearly, I am an idiot.”Wordplay: “She brought me a plate of french fries instead. At least I thought they were French because they had an attitude and wore berets.”References: “Do. Or do not. There is no try.” – Yoda

12. Follow Guy Kawasaki’s 10-20-30 rule

Guy Kawasaki wrote that a presentation “should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points”. Although this was meant for entrepreneurs creating pitch decks, it’s a useful pointer for keynote speeches as well, especially from a design point of view.

Opt for a legible font and type size. Don’t use eccentric fonts that will make it impossible to make out the actual words. Stick to standard, easy-to-read fonts, preferably sans-serif (fonts such as Arial or Helvetica).

13. Pause from time to time

Both in your speech and in your presentation, white space is an important component. Whitespace is a fundamental building block of good design. Its one of the first thing any visual designer is taught. However, to many speakers it is simply a waste of space that could be used to better promote their message or express an additional idea.

Speech pauses allow you to punctuate your spoken words, giving your listeners clues as to when one phrase, one sentence, or one paragraph ends, and the next begins. Brigitte Zellner notes that pauses “participate in rendering human communication more intelligible. (…) In other words, pauses “stick out like sore thumbs”, and thus may occupy “beacon” positions in speech, serving to structure the entire utterance for both speaker and listener.”

14. Try some icebreakers

Why not reference some fun facts? Or have audience members introduce themselves? The most effective keynotes are both informative and enjoyable at the same time.

“For the brain to remember, presenters must deviate from a pattern in some significant way.”

Carmen Simon, co-founder of Rexi Media

Although not everyone is comfortable with icebreakers it doesn’t hurt to try one or two and see how they work for your keynote. Here are some different icebreaker ideas.

15. Make it thematic

Another out of the box idea is to make the most of an upcoming or recent event/holiday/movie release etc. and create a thematic presentation. Go for a memorable appearance, costume and all, and a well-designed presentation to accompany your speech. Get the audience to remember your presentation by connecting it to something they like or even dislike. The emotional connection will help spark a valuable conversation and it will increase the chances of people remembering your ideas.

Connections among elements in memory can make a real difference. Art Markman uses the analogy of a bowl of peanuts in his book Smart Thinking. He says that if you take peanuts out one at a time, you get three peanuts when you reach into the bowl three times. But, if you pour caramel over the peanuts, then when you pull one out, you get a whole cluster. After you draw from the bowl three times, you may have gotten almost all of the peanuts out. Memory functions in a similar way. By encouraging connections among the key points in your talk, you help pour caramel over the peanuts in memory and increases the amount that people remember from what you present.

16. Stay connected

Make sure you have an offering for the gods of social media. A tweetable bit on a slide, a hashtag to connect online and to encourage comments and debates or a website with online resources. Connect this technique with the one on involving the audience and you’ll get online engagement as well as offline.

Your “tweetables” should resonate with the audience and to do that they need to be catchy. Use strong verbs and keep it short. Think about what you want your audience to take away from your presentation.

17. Share your slides after the event

It’s nice to build a long term relationship with your audience. After all, they will be the ones ensuring your the growing reach of your ideas. Sharing your slides is a great way to help them recall the content of your presentation. It’s also a great way to encourage engagement after the event so don’t forget to include the date, time and title of the presentation as well as your contact details.

Let them know that you’ll be making the slides available from the very beginning of the presentation so that they don’t feel the need to spend too much time taking notes instead of watching you. But don’t share your slides before the presentation otherwise you’ll spoil the show and give people an excuse to leave without watching.

What are some other powerful presentation techniques that work for you?

If you’re looking to step up your public speaking game, check out these 10 easy steps to becoming a keynote speaker!

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How to Give a Killer Presentation

• Chris Anderson

For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED’s curator, shares five keys to great presentations:

• Frame your story (figure out where to start and where to end).
• Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it—over and over).
• Work on stage presence (but remember that your story matters more than how you stand or whether you’re visibly nervous).
• Plan the multimedia (whatever you do, don’t read from PowerPoint slides).
• Put it together (play to your strengths and be authentic).

According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.

Lessons from TED

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with a torch, the lions stayed away. From a young age, he’d been interested in electronics, teaching himself by, for example, taking apart his parents’ radio. He used that experience to devise a system of lights that would turn on and off in sequence—using solar panels, a car battery, and a motorcycle indicator box—and thereby create a sense of movement that he hoped would scare off the lions. He installed the lights, and the lions stopped attacking. Soon villages elsewhere in Kenya began installing Richard’s “lion lights.”

• CA Chris Anderson is the curator of TED.

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Delivering Keynotes and Conference Presentations That Resonate

Aayush Jain

Crafting a compelling narrative for keynotes.

Engaging Beginnings: The Art of Crafting Compelling Narratives

Crafting a compelling narrative is the foundation of any memorable keynote and conference presentation. It's about weaving a story that not only informs but also entertains and inspires your audience. This introductory section delves into the significance of narrative structure, emphasizing its role in capturing and maintaining the audience's attention. By setting the stage with an engaging narrative, speakers can establish a connection with their audience, making their message more relatable and impactful.

The Backbone of Storytelling

Behind every compelling narrative is a well-thought-out structure. This involves setting a clear beginning, middle, and end, each serving a distinct purpose in the overall story. The beginning sets the context and introduces the main characters or ideas, the middle elaborates on the challenges or conflicts, and the end provides resolution. This structure helps in presenting key information in a logical and engaging manner, ensuring that the audience follows along and absorbs the intended message.

Real-World Narratives in Action

Illustrating this concept with real-world examples, consider how renowned speakers use personal anecdotes, historical events, or hypothetical scenarios to frame their presentations. These narratives are often rooted in universal themes such as overcoming adversity, innovation, or teamwork, making them resonate with diverse audiences. For instance, Steve Jobs' 2005 Stanford commencement speech skillfully narrated his personal and professional journey, weaving in lessons on resilience and curiosity, thereby leaving a lasting impression on his audience.

Narratives That Resonate: Evidence and Impact

Research supports the effectiveness of narrative storytelling in presentations. Studies show that stories are 22 times more memorable than facts alone. Furthermore, a well-crafted narrative can significantly enhance audience engagement, making the presentation more impactful and memorable. Incorporating narratives not only helps in conveying complex ideas more clearly but also in establishing an emotional connection with the audience, a key factor in the success of keynote and conference presentations.

Techniques for Effective Storytelling in Presentations

Unlocking the Power of Storytelling

Effective storytelling in keynote and conference presentations transcends mere recitation of facts; it involves crafting a narrative that engages, persuades, and moves the audience. This segment explores the techniques that transform simple presentations into riveting stories, focusing on the art of narrative delivery. By leveraging the power of storytelling, speakers can turn their presentations into memorable experiences that resonate with their audience on a deeper level.

Foundations of Engaging Storytelling

Understanding the core elements of storytelling is crucial. This includes the development of a clear plot, relatable characters, and a compelling conflict or challenge that hooks the audience. Incorporating these elements with purpose and precision is key to capturing and maintaining the audience's interest. The background of storytelling techniques stretches back to ancient oral traditions, where storytellers used these components to convey complex ideas and values. Today, these timeless principles still hold, underscoring the importance of a well-structured narrative in presentations.

Bringing Stories to Life: Examples and Applications

To illustrate, consider the use of storytelling in TED Talks, where speakers often start with personal anecdotes or surprising facts to engage the audience. These stories are not just entertaining; they serve to highlight the speaker's main points, making the presentation more relatable and the message more impactful. For example, Chimamanda Ngozi Adichie's "The Danger of a Single Story" uses personal narratives to explore complex themes of stereotypes and cultural understanding, demonstrating the profound effect of storytelling on conveying deep insights.

The Science Behind Storytelling

Research underpins the efficacy of storytelling in presentations, revealing that narratives can significantly enhance memory retention and emotional engagement. A study published in the Journal of Cognitive Neuroscience found that storytelling activates not only the language-processing parts of our brains but also those involved in experiencing the events of the story. This dual activation makes stories much more engaging than abstract presentations, facilitating a deeper connection with the audience and a more lasting impact.

Engaging Different Types of Audiences

Understanding Your Audience: The Key to Effective Presentations

The effectiveness of keynote and conference presentations largely hinges on the speaker's ability to engage with their audience. However, audiences are not monolithic; they come from diverse backgrounds, possess varying levels of knowledge, and have different expectations. This section underscores the importance of audience analysis as a foundational step in preparing for any presentation. Tailoring your message and delivery style to match the audience's profile ensures that your presentation resonates with them, fostering engagement and comprehension.

Diverse Audiences, Diverse Strategies

Engaging different types of audiences requires an adaptable approach. Whether you're addressing industry experts at business conferences or a general audience at academic conferences, understanding the common interests, level of expertise, and what motivates your audience is crucial. For instance, technical jargon may be appropriate for a specialized audience but could alienate a general audience. This section explores strategies such as audience segmentation and personalized messaging to effectively connect with and engage various audience groups.

Real-World Engagement: Case Studies and Trends

To bring these concepts to life, consider the approach of seasoned speakers who excel in adapting their presentations based on their audience. For example, at TED conferences, speakers often employ a mix of humor, storytelling, and visuals to appeal to a broad audience, while maintaining depth and substance. Another case is academic conferences, where presenters may focus more on data and research findings, using technical language that resonates with an academic audience. These examples illustrate the importance of audience awareness and the use of tailored strategies to enhance engagement.

Audience Engagement: Insights and Evidence

The significance of engaging different types of audiences is backed by research. Studies suggest that audience-tailored messages are more likely to be persuasive and remembered. A review in the Journal of Marketing highlighted that presentations adapted to the audience's values and beliefs significantly increased engagement and message effectiveness. By integrating audience-specific insights and adapting your presentation accordingly, you can ensure that your message not only reaches your audience but also engages them effectively.

Utilizing Visual Aids in Conference Presentations

Enhancing Presentations with Visual Aids

Visual aids play a pivotal role in enhancing the effectiveness of keynote and conference presentations. They serve not only to illustrate and clarify complex ideas but also to engage the audience's attention and facilitate better understanding and retention of information. This section highlights the importance of carefully selecting and integrating visual aids into your presentation to support your message and objectives, ensuring they add value rather than distract or overwhelm.

The Art of Visual Communication

Choosing the right visual aids involves more than just adding images or slides; it requires a thoughtful approach to visual communication. Whether it's presentation templates, conference PowerPoint slides, or diagrams or engaging infographics, each visual element must be purposefully designed to complement and reinforce your narrative. This part delves into the principles of effective visual design, including simplicity, consistency, and relevance, guiding speakers on how to create visuals that resonate with their audience and enhance the overall impact of their presentation.

Real-World Impact: Visual Aids in Action

In practice, successful speakers utilize visual aids to bring their presentations to life. From Steve Jobs' iconic keynote presentations, which masterfully combined minimalistic slides with powerful imagery, to the use of engaging videos and animations in TED Talks, these examples demonstrate the transformative power of visuals. By examining these case studies, presenters can glean insights into how effective visual aids can significantly amplify the message and engage the audience, making complex concepts more accessible and memorable.

Validating Visuals: Research and Recommendations

The effectiveness of visual aids in presentations is well-supported by research. Studies have shown that people are more likely to remember information presented with relevant visuals compared to text alone. For instance, the Picture Superiority Effect, a principle in cognitive psychology, suggests that images are more likely to be remembered than words. Moreover, incorporating visuals into presentations has been proven to increase audience engagement and retention, making them a critical component of successful conference and keynote presentations.

Strategies for Memorable Closing Remarks

Crafting the Perfect Conclusion

The conclusion of a keynote or conference presentation is your final opportunity to leave a lasting impression on your audience. Memorable closing remarks can reinforce your message, encourage action, and ensure your presentation resonates long after it has ended. This section focuses on the strategies for crafting impactful conclusions that effectively summarize the session' key points and inspire your audience.

The Essence of a Powerful Close

A strong conclusion goes beyond merely summarizing the presentation; it connects back to the opening, reiterates the presentation tips main message, and leaves the audience with something to ponder or act upon. Whether it's a compelling quote, a thought-provoking question, or a call to action, the end of your presentation should feel like a satisfying resolution to the narrative you've built. This part explores the techniques for achieving such an ending, emphasizing the importance of coherence, emotional appeal, and relevance to the audience's interests and needs.

Illustrating Success: Memorable Conclusions in Practice

Examining real-world examples, such as the impactful closing remarks by speakers at various conferences, sheds light on the art of concluding a presentation effectively. For instance, Martin Luther King Jr.'s "I Have a Dream" speech is renowned not only for its powerful message but also for its unforgettable conclusion, which masterfully encapsulated the essence of his vision and inspired action. Similarly, in the business and academic worlds, successful speakers often conclude with a strong statement or a summary that reinforces the presentation's theme and motivates the audience toward a desired outcome.

Backing It Up: The Importance of Memorable Endings

Research underscores the significance of an effective conclusion. The serial position effect, a principle from psychology, suggests that individuals are likely to remember the first and last items in a series best (the primacy and recency effects, respectively). This highlights the critical role of closing remarks in ensuring your presentation's key messages are remembered. Studies in communication suggest that a well-crafted conclusion can enhance the persuasiveness of your presentation and significantly impact the audience's perception and recall of the information presented.

Preparing for High-Stakes Keynote Presentations

The Art of Preparation

High-stakes keynote presentations require meticulous preparation to ensure success. These are opportunities not only to share knowledge or insights but also to influence opinions, inspire change, and establish authority in your field. This section emphasizes the comprehensive approach needed for such presentations, covering everything from researching your topic and audience to rehearsing your delivery. The goal is to equip you with a roadmap for preparing presentations that captivate and resonate with your audience.

Foundational Elements of Effective Preparation

Effective preparation goes beyond content creation. It involves a deep understanding of your audience's expectations, the conference's theme, and how your message fits within that context. Additionally, it includes developing your narrative, selecting appropriate visual aids like conference PowerPoint templates or Google slides, and integrating storytelling elements to enhance engagement. This part provides insights into organizing your material, designing your own template and slides for clarity and impact, and crafting a narrative that weaves together your main points into a coherent and compelling story.

Case Studies: Preparation in Action

Successful keynote speakers often share their preparation routines, highlighting the significance of practice and audience analysis. For example, analyzing speeches from TED conferences reveals that the most impactful presentations are those where speakers have meticulously refined their messages, practiced their delivery to ensure clarity and impact, and tailored their content to engage both the audience in the room and a broader online audience. These examples serve as a testament to the power of thorough preparation in delivering presentations that leave a lasting impression.

Research-Backed Strategies for Preparation

The importance of preparation is further supported by research on effective communication and presentation skills. Studies have shown that audience engagement and message retention significantly improve when speakers are well-prepared, utilize engaging visuals, and deliver their content confidently. Furthermore, the practice has been linked to reduced public speaking anxiety, enhancing the speaker's ability to connect with the audience and convey their message effectively.

Handling Nerves and Building Confidence

Mastering the Mindset for Public Speaking

Public speaking, particularly in the context of keynote and conference presentations, can be a daunting task, even for experienced speakers. Handling nerves and building confidence are crucial aspects of delivering a successful presentation. This section explores strategies for overcoming anxiety and fostering a confident presence on stage. Understanding that nerves are a natural response to high-stakes situations can help speakers channel this energy positively, enhancing their performance rather than hindering it.

Techniques for Overcoming Speaking Anxiety

There are several effective techniques to manage nerves and boost confidence before stepping onto the stage. Deep breathing exercises, visualization techniques, and positive affirmations can help calm the mind and reduce anxiety. Additionally, thorough preparation, including rehearsing your presentation multiple times and familiarizing yourself with the venue, can significantly alleviate stress. This part delves into these strategies, offering practical advice for speakers to feel more in control and confident during their presentations.

Real-World Examples: Confidence in Action

Drawing inspiration from seasoned speakers can provide valuable insights into managing nerves. For instance, many TED Talk presenters share their experiences of overcoming stage fright through rigorous preparation, mindfulness practices, and focusing on the message they want to convey rather than on their own fears. These stories illustrate that confidence is often the result of deliberate practice and mental preparation, emphasizing that even the most successful speakers have worked hard to master their public speaking fears.

Evidence-Based Approaches to Building Confidence

Research in the field of psychology offers evidence-based approaches to tackling public speaking anxiety. Studies suggest that exposure therapy, which involves gradually and repeatedly exposing oneself to the feared situation, can be effective in reducing fear of public speaking. Moreover, cognitive-behavioral strategies, such as challenging negative thoughts and practicing relaxation techniques, have been shown to improve confidence and performance in high-pressure situations like keynote presentations.

Feedback and Iteration for Presentation Improvement

The Cycle of Continuous Improvement

Feedback and iteration play critical roles in refining keynote and conference presentations. This section emphasizes the value of constructive criticism and the iterative process in enhancing your speaking skills and presentation content. Incorporating feedback allows speakers to identify areas for improvement and adjust their approach, ensuring their presentations become more effective and engaging over time. This cycle of preparation, presentation, feedback, and revision is fundamental to mastering the art of public speaking.

Embracing Feedback for Growth

Seeking and embracing feedback, whether from peers, mentors, or audience evaluations, can provide invaluable insights into your presentation's strengths and weaknesses. Constructive criticism is not just about highlighting areas for improvement; it's also about recognizing what works well and should be retained or amplified in future presentations. This part explores strategies for collecting feedback, including post-presentation surveys, direct audience interaction, and professional coaching, offering guidance on how to interpret and act on the feedback received.

Real-World Application: Learning from Experience

Many renowned speakers attribute a significant part of their success to the feedback loop. For instance, after every keynote presentation, they analyze audience reactions, review recordings of their speeches, and seek direct feedback to identify areas for improvement. This continuous learning process enables them to adapt their content, refine their delivery, and better engage with their audiences in subsequent presentations. By highlighting these examples, this section illustrates the practical benefits of feedback and iteration in the context of public speaking.

The Impact of Iteration: Research Insights

Research supports the effectiveness of feedback and iterative practice in skill development, including public speaking. Studies in educational psychology have shown that iterative learning, characterized by repeated cycles of practice, feedback, and adjustment, leads to greater proficiency and confidence. This evidence underscores the importance of viewing each presentation as an opportunity to learn and grow, emphasizing that the path to becoming an accomplished speaker is a journey of continuous improvement.

Leveraging Social Media for Pre-Event Buzz

Creating Anticipation Through Digital Channels

In the digital age, leveraging social media has become a critical strategy for amplifying the reach and impact of keynote and conference presentations. This section explores how speakers and event organizers can create pre-event buzz, engaging potential attendees and expanding the audience beyond the physical venue. Utilizing platforms like Twitter, LinkedIn, and Instagram allows for the sharing of sneak peeks, key insights, and interactive content, building anticipation and driving interest in the upcoming presentation.

Strategies for Social Media Engagement

Effective social media engagement requires a strategic approach. This includes identifying the most relevant platforms for your target audience, crafting compelling content that reflects your audience follow the theme of your presentation, and encouraging interaction through questions and discussions. Additionally, using hashtags, live videos, and stories can enhance visibility and engagement. This part provides a roadmap for utilizing social media to not only generate buzz but also establish a connection with your audience before the event even begins.

Success Stories: Social Media in Action

Examples of successful pre-event social media campaigns demonstrate the power of digital engagement. For instance, conferences like SXSW and TEDx extensively use social media to tease topics, highlight speakers, and share content related to their events, significantly increasing reach and engagement. These case studies showcase innovative ways to use social media, from behind-the-scenes glimpses to interactive Q&A sessions, illustrating how these tactics can create a sense of community and anticipation around an event.

The Impact of Social Media: Evidence and Insights

Research highlights the effectiveness of social media in event promotion and engagement. A study published in the Journal of Marketing Research found that social media buzz can significantly influence event attendance and audience engagement, suggesting that digital engagement strategies can complement traditional marketing efforts. By leveraging the power of social media, speakers and event organizers can not only generate interest in their presentations but also enhance the overall event experience.

Analyzing Impactful Keynote Presentations

Decoding the DNA of Memorable Speeches

Understanding what makes certain keynote presentations stand out and resonate long after the event has concluded is crucial for any speaker aiming to make an impact. This section delves into the analysis of impactful keynote presentations, exploring the common elements that contribute to their success. By dissecting memorable speeches, we can uncover the techniques and strategies that make them effective, providing valuable lessons for future presentations.

Key Components of Successful Presentations

An impactful keynote presentation often combines compelling storytelling, clear and persuasive communication, effective use of visuals, and a strong connection with the audience. Additionally, the ability to convey complex ideas in an accessible and engaging manner is a hallmark of successful presentations. This part examines these components in detail, drawing on examples from renowned speeches that have left a lasting mark on their audiences.

Learning from the Masters

Analyzing keynote presentations by speakers such as Steve Jobs, Brené Brown, or Sir Ken Robinson offers insights into the art of captivating an audience. These speakers excel in engaging their listeners through personal anecdotes, humor, and a deep understanding of their subject matter. By studying their techniques, such as the strategic use of pauses, variations in tone, and audience interaction, speakers can glean valuable strategies for enhancing their own presentations.

Research and Recommendations for Impactful Presentations

Research on communication and psychology provides evidence-based recommendations for creating impactful presentations. For example, studies emphasize the importance of storytelling and emotional appeal in enhancing audience engagement and retention of information. Furthermore, the effective integration of visual aids and the importance of rehearsing to refine delivery are also supported by academic findings. This section highlights key research insights and offers actionable advice for speakers aiming to make their keynote presentations more impactful.

FAQs on Keynote and Conference Presentations

What is a Keynote Presentation?

A keynote presentation serves as the cornerstone of a conference, setting the tone and theme for the event. It's typically delivered by a prominent speaker who can inspire and engage the audience, offering valuable insights related to the next conference call's core topic.

What is the difference between PowerPoint and Keynote presentations?

PowerPoint, a product of Microsoft, and Keynote, developed by Apple, are both presentation software but differ in user interface, design templates, and functionalities. While PowerPoint is widely used across various platforms, Keynote is known for its advanced graphic capabilities and is primarily used on Apple devices.

How do you make a good Keynote presentation?

Creating a compelling keynote presentation involves clear articulation of your message, integrating storytelling, utilizing engaging visuals, and practicing your delivery. Tailoring the content to your audience's interests and expectations is also key to making your presentation resonate.

Is Keynote presentation free?

Keynote is available to download for free on Apple devices, including Mac, iPad, and iPhone, offering a suite of design tools and templates to create engaging presentations.

What is an oral presentation at a conference?

An oral presentation at a conference involves delivering your research findings, project updates, or expert insights to an audience, typically accompanied by visual aids such as slides. It's a platform for sharing knowledge and fostering academic or professional discussions.

How do you present an oral paper in a conference?

Presenting an oral paper involves summarizing your research or paper's key points, explaining the methodology, results, and conclusions, and highlighting the significance of your findings. Engaging the audience with clear explanations and visual aids is crucial for an effective presentation.

What are the 4 types of oral presentation?

The four types include informative, demonstrative, persuasive, and inspirational presentations, each serving different purposes, from educating the audience about a whole idea or specific topic to motivating them towards certain actions or changes.

How do you present a conference presentation?

Effective conference presentations require a well-organized structure, engaging content, clear visuals, and confident delivery. Engaging your audience with questions, interactive elements, and compelling storytelling can enhance the impact of your presentation.

What is the 5 golden rule of PowerPoint presentation?

The five golden rules include keeping slides simple and uncluttered, using visuals to complement your message, limiting bullet points, charts and text, practicing consistent design, and rehearsing your delivery to ensure a smooth presentation.

How many slides should a conference presentation have?

The number of slides should align with the presentation's length, aiming for a balance that allows you to convey your message effectively without rushing or overloading the audience. A common guideline for slide amount is one slide per minute of presentation time.

What is the first slide of a conference presentation?

The first slide typically includes the presentation's title, the speaker's name, and their affiliation, setting the stage for the audience by introducing the topic and the speaker.

How do you present a press conference?

Presenting at a press conference involves preparing a statement or announcement, addressing the media's questions, and delivering your message clearly and concisely. Engaging with the media positively and professionally is key to effectively conveying your information.

What do you say at the beginning of a press conference?

The beginning of a press conference usually starts with a greeting, followed by an introduction of the topic or purpose of the conference, thanking attendees for their presence, and outlining what will be discussed during allocated time.

What is press conference examples?

Press conference examples include product launches, crisis management responses, policy announcements by government officials, or any event where organizations or individuals aim to communicate directly with the media.

What are the do's and don'ts of press conference?

Do's include preparing thoroughly, being clear and concise, staying on message, and engaging respectfully with the media. Don'ts include avoiding questions, providing misleading information, or being confrontational.

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Pitching | Presentation | Public Speaking | Resources | Storytelling

15 pro tips to ace your keynote presentation.

Written by Shavinyaa Vijay

Keynote presentations can be terrifying for some of us. We fear messing up, looking bad on camera, forgetting our notes… The list of nightmares just doesn’t end.

While it’s not possible to have an entirely foolproof plan, we can minimize the number of ways where things can go wrong. So if you have an important keynote presentation coming up, here are some of our tips to help you out.

How to Ace Your Keynote Presentation

We’ll give you a concise guide on what you should be doing, from the time you start planning to the time you conclude your speech. Take these 15 quick tips and master them so you can deliver a stunning keynote presentation in no time!

1. Know Your Purpose

Before you start creating the layout of your slides or typing out the content of your speech, take some time to ask yourself — what is the purpose of your keynote presentation? What is the takeaway that you want the audience to have after your presentation? Essentially, you need to ask yourself, “What is my message?”. While it feels like time is ticking away, rushing into your slides will backfire in the long run. You need to ensure that the intention behind this presentation is clear and focused, as that would help you in creating a keynote presentation with clarity and confidence.

2. Be Confident

Ever heard of the phrase, ‘fake it till you make it’? Now’s a great time to take that advice! A significant factor in determining the success of your keynote presentation is your audience’s trust in you, and to gain their trust, you need to be confident in yourself first. Confidence in presentations comes from two sources: your posture, and your mastery of the content you are presenting. For posture, remember not to fidget and stand in a relaxed position. Stretch for a couple of minutes before presenting to loosen yourself up. As for your content, be sure to know the subject of your presentation like the back of your hand; read up as much as possible and do not start on it last minute.

3. Give Your Credentials

When introducing yourself, simply sharing your organization and position is not enough; if your audience wants to know where you’re from, all they need is a quick search online. What they do want to know however, is why you are the best person to deliver this presentation, and what you have to offer them. By sharing this, your audience will know that you’re knowledgeable in the field you’re presenting on, and that you have the solution to their needs or problems. Doing this will not only make your audience lean a little closer, but will also give you a great segue to move them into the next part of your presentation.

4. Deliver Your Hook

Research shows that the audience will stop listening to a presentation within 10 minutes if they are not persuaded that there is something in it for them. It is therefore important that you “hook” your audience by convincing them that they can benefit from your keynote presentation. You can do this by showing your audience that the key idea behind your presentation has the ability to make them feel happy or successful.

5. Introduce Your Agenda

At the start of your speech, be sure to let your audience know what the takeaway of your message is. Dedicate a slide to show your audience the agenda, and when presenting, remember not to read from the slides! Instead, offer a brief and general summary of your presentation. Give your audience the direction of your presentation, as this will allow them to follow your content better.

6. Ensure Smooth Transitions

Transitions are like sign posts that guide your audience throughout your speech, so they must be easy to follow, the last thing you need is a confused audience! Unclear transitions can be a nightmare as it may potentially distort the content of your presentation. In the end, the audience grasps only bits and pieces of your message, or worse, gives up on following your presentation. This applies not just to the visual effects that PowerPoint has, but also to the words you use. When transitioning from point to point, use words such as ‘next’, ‘then’, and ‘after’, and number your points using words like ‘firstly’, ‘secondly’, and ‘thirdly’. This will help the audience understand when you’re moving on to another idea or part of your presentation.

7. Give a Credible Statement

If you wish to gain your audience’s trust and establish a professional relationship with them, you need to get them to buy into your presentation. One way would be through giving credible statements that support your message. This can come in the form of data, or in the form of professional advice from experts in the field of your presentation. For example, make use of graphs and statistics to show the importance of a certain situation, and share quotes from someone with authority in a similar (if not the same) industry to backup your statements.

8. Use Images for Maximum Impact

The beauty of well-selected images lies in their ability to communicate a message without throwing dozens of words at an audience, so use them to your advantage! Select photos that encapsulate the message of your keynote presentation, or to highlight a specific idea that you’re sharing. Images that look simple can deliver the most powerful messages, and do what words sometimes cannot achieve — stir emotions in an audience. However, while images are a great tool, moderation is key. Stay away from photos that have been used too often (icebergs, anyone?), and use them sparingly throughout the presentation, as too many may reduce their impact.

9. Present data simply

Data is important in any credible presentation, and like we mentioned earlier, can help to establish your audience’s trust. However, it is crucial that the data be presented in a simple and uncomplicated manner. Too many numbers or graphs can be distracting for the audience, and may obscure the real intention of presenting the data. If you have large chunks of statistics, ask yourself: What is the key idea of the message you’re sharing? Which figures will back your statements up? From there, choose the appropriate data and highlight them accordingly.

10. One slide – one theme

Like transitions, each slide can be used as markers of the various points you aim to cover. Not only does this make your presentation easy for the audience to follow, it also makes it easy for you to remember your points as they are neatly categorised in each slide. It may seem tempting to squeeze all your information into few slides, but remember, moderation is key!

11. Be minimalistic

For a keynote presentation, simplicity is important when designing and organising your deck. You do not want the pattern or design to distract your audience from the real content and message. Again, it is also important that you do not overload the slides with words, so keep the sentences and points in your slides short. Let your speech expand on the ideas that you want the audience to take with them. Your communication and connection with them is more impactful in sending your message across than words on the slides.

12. Be consistent

Consistency is essential, especially when it comes to your presentation. Avoid using different backgrounds in every slide, and ensure that the design is reasonably similar throughout, unless you wish to use differences to distinguish individual points in your message. This makes the transitions in your presentation smooth, and thus it makes the story that you are telling easy for the audience to follow.

13. Practice, Practice, Practice

Rome was not build in a day, and similarly, a perfect presentation will not happen instantaneously! Rehearse your presentation a couple of times before the actual one, as this will help you in two ways. Firstly, you will gain familiarity with the content, which will definitely increase your confidence in delivering the presentation. Secondly, going through the deck aloud will allow you to listen to your speech from the audience’s perspective. This will aid you in tweaking and adjusting the content and structure of your presentation, to best fit the needs of the audience.

14. Analyse your audience

On the day of your presentation, analyse the audience. Get a general feel of the crowd. Are they excited? Are they bored? Are they tired? By doing this, you will be able to tweak the content of your presentation to fit the needs of your audience. If they are bored, you may wish to start with an interesting story related to your message. If they are tired, you could give them some time to get refreshed, either through a 5 minutes break or a quick activity to keep them alert. This way, you can ensure that you have a receptive audience ready to listen to what you have to say.

15. Q&A session

It is absolutely important that you leave some time at the end of your keynote presentation for a short “question and answer” session. Since the presentation was done from your perspective, the audience may have missed some important links and connections in your ideas. Therefore, a Q&A session is great in resolving any potential confusion that the audience may have.

There you have it, 15 simple tips to ace your keynote presentation! Just remember:

• Know Your Purpose
• Be Confident
• Give Your Credentials
• Deliver Your Hook
• Introduce Your Agenda
• Ensure Smooth Transitions
• Give a Credible Statement
• Use Images for Maximum Impact
• Present data simply
• One slide – one theme
• Be minimalistic
• Be consistent
• Practice, Practice, Practice
• Analyse your audience
• Q&A session

Now you’re good to go, all the best for your keynote presentation!

Article Written By: Shavinyaa Vijay

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Here’s an Excellent Keynote Speech GUIDE: With 2 Great Examples

You’ve probably been asked to give a keynote speech and you are afraid of it. Well, if you’ve never done this before, then there’s no need to panic. Thankfully, you’ve come to the right place. Let’s start with the basics, shall we? 

So, what is a keynote speech? 

Simply put, a keynote speech is usually given to set the theme of the entire event. It is a speech that is generally delivered by an expert, renowned and well-respected individual, depending on the theme of the event.

Being asked to give a keynote speech in front of a large audience can be a little intimidating. However, it’s the greatest honor to be selected as a keynote speaker. That said, you must deliver the best speech you possibly can. 

Now that we’ve covered what a keynote speech is, it’s time to key steps that you should take when preparing a keynote speech. 

Related Article: 7 Basic Elements of Public Speaking

How to prepare a keynote speech

Keynote speeches are very important. With that in mind, it’s one of the best opportunities for you and your business. Therefore, if you’ve been asked to be the keynote speaker, take advantage of such an opportunity. But, first, you will have to prepare your speech: 

1.     Find out the theme for the day

For any first-timer, you will probably be given the theme for the day by the event organizer. But if you are an experienced speaker, I’m sure everyone will applaud anything you say. All the same, both scenarios still require you to plan and organize your thoughts for your speech. 

2.     Outline your presentation

Sadly, most speakers always skip this part. And, it’s usually visible in their delivery and line of thought. The best way to handle this situation is by creating a sort of blueprint for your presentation which will include: 

• Highlight some of the key structural elements, for instance, introduction, conclusion, or even stories. 
• Highlight your key element in the presentation. What do I mean? Start by answering the question-what messages are you using to support your logical key point? 
• Link all the elements together in a systematic sequence
• Also, try mapping out the transition from one key point to the next and ensure that it’s flawless. 

3.     Now fill each section

Following your outline, use keywords to convey a clear message to your audience. This will also help in keeping the audience’s attention. On top of that, it will ensure you have a great flow of thoughts in your presentation. 

Write down the topic you’d like to present. Then go ahead and add principal keywords. Afterwards, write what you derive from each keyword. Thankfully, the structure of your keynote speech will give you a set of new keywords to follow. 

Make sure that you are brief and clear when filling each section. More importantly, don’t crowd up your content. You will also need to ensure you have most of the keywords in your mind. This will save you the time you use to check on your keynote speech instead of maintaining eye contact with the crowd. 

4.     Make the work visually attractive

Without a doubt, you should always ensure that your work has some visual ideas that would be easy to interpret. Add graphs or charts where necessary, but only where necessary. Too much of anything will lead to you losing the attention of your audience. 

5.     Add personal stories

Anecdotes and stories will assist you in illustrating your ideas to the audience. On top of that, it’s the best way to show your research. With stories, you should be able to capture the attention of your audience. Additionally, your audience will be emotionally invested which will differentiate you from nervous and inexperienced speakers. 

Play a game, add a question, or simply just maintain eye contact with your audience. This will help you gain their full attention throughout your speech. 

6.     Finally, rehearse

There’s no shortcut in this section. For you to present a killer speech in front of your audience without sounding nervous is through research. By rehearsing your speech several times, you can understand what it means to your audience and also see places where you can improve your speech. 

Actually, you can even record yourself while giving your keynote speech. That way, you will be able to work on your body language and speaking rate. If you have stage freight, this is a good way to avoid the effects of it. 

Now that you already know how to get ready for your speech, let’s take on how to open a keynote speech. 

The next points of discussion are: how to open a keynote speech, how long should a keynote speech be, and some great examples of keynote speeches. Before digging into that, let me add below some of the top related and interesting articles that can add to what you’re learning from this one. If any of the titles picks your interest, please click and open in a new tab, so you can check them out later. Enjoy!

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How to open a keynote speech?

I bet you are probably worried about your opening lines in your keynote speech, right? Well, first thing’s first, don’t be in a rush to speak. Before you open your mouth, the attention is usually high at this moment. Therefore, once you arrive up there, pause for a moment. To the audience, you will appear like you are trying to be confident and collected, so use that moment. 

The audience will lean in to try and hear your first few words. And at that moment, the audience will form their first impression of you with the first words you utter. An example of the first opening words include, ‘um, good evening everyone….I’m happy to be here in front of you. I will like to thank you so-so-so-so much…..’

Trust me if you start your speech with these words, the audience will feel like you are repeating words that will sound the same as the conversations they have been trying to avoid. 

To get the full attention of your audience, here are some quick tips on your opening statements. 

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Key tips on the opening statement in your keynote speech

• Name someone central to your message
• Use a provocative question
• Use a short, pithy quote
• Start with a personal association
• Tell an Interesting and relatable Story
• Paint a picture with your words, and so on…

How long should a keynote speech be?

Usually, the maximum length of the keynote speech depends majorly on the skill of the speaker. Therefore, the minimum length of the keynote speech depends on how long the speaker will need to make an impact on the audience.

You will know when the keynote does not last long enough when the message said by the speaker doesn’t have a deep effect on the audience. Additionally, the length of the keynote speech depends on the time allocated to the event. 

Examples of Excellent Keynote Speeches 

If you follow the instructions above, you won’t even need examples to sharpen your skills. However, here are some of the examples you can check out to give you a deeper understanding of keynote speeches

• Fire Antony speech
• A speech by Briana Scurry

With these two examples, you will be able to draft your speech in no time. 

To wrap it all up…

A keynote speech is an incredible way to get over public speaking and be able to introduce yourself to the audience. It doesn’t matter the number of people in the gathering. Always remember to count every opportunity that comes your way. 

Also, a great speech is not one that strings different elements together-no siree! A great speech is one that weaves them in the minds of the audience in such a way that they are not able to tell the difference between the segments. The speech shouldn’t be repetitive or random. It should be something that you sat down and constructed to perfection. 

Give the audience something that they can remember you by. A speech that will make them concentrate on the best course of action. Someone once told me that, ‘words can change the world’ and I believe it. Now, this is your opportunity to change the world. 

REFERENCES & FURTHER READING

https://business.tutsplus.com/tutorials/what-is-a-keynote-speech–cms-31420

https://www.thebalancesmb.com/how-to-write-a-keynote-speech-2295879

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What Is a Keynote? 5 Things You Should Know

• The Speaker Lab
• March 14, 2024

Table of Contents

Have you ever been so mesmerized by a speaker that their words stayed with you long after their speech ended? That’s the magic of a keynote . But what exactly is a keynote speech and why does it matter?

In essence, a keynote speech sets the tone for an event. It serves as its heartbeat, pulsating with ideas and insights that energize attendees. Picture yourself standing before an audience, delivering not just any speech but one where every word strikes like lightning, illuminating minds and sparking conversations.

This post promises to take you on a journey exploring captivating keynotes, dynamic speakers, and exciting events. Together, we’ll look at how keynotes influence everything from business success to social media activity; unveil strategies for creating impactful presentations; and provide tips on becoming an effective speaker yourself.

What is a Keynote?

A keynote is a defining presentation or speech centered around the main theme of an event. The term “keynote” in relation to speaking is based on the musical term “key note,” or the note around which the key is based. Just like a musical ‘key note’ defines the harmony of a composition, a keynote speech lays down the central theme or message of an event.

The Importance and Impact of Good Keynote Speakers

As one of the main highlights of an event or conference, keynote speakers are expected to inspire audiences with their unique perspectives and insights. A great speaker has the ability to not only communicate effectively but also engage with their audience in meaningful ways. This engagement forms the bottom line for successful presentations—it can make or break an event.

The Hallmarks of Professional Keynote Speakers

What sets apart good keynotes from merely average ones? The answer lies in several factors:

• An understanding of both their subject matter and audience : Top-tier keynote speakers know how to connect deeply with those listening while delivering high-value content that resonates long after they’ve left the stage.
• Dynamism and energy : Audience members are more likely to stay engaged when your presentation style mirrors your passion for what you’re discussing.
• A knack for storytelling : Narratives help us process information better; therefore good storytellers often leave lasting impressions upon their audiences.

Fostering Engagement Through Effective Speaking Techniques

Surely we’ve all attended lectures where, despite our best efforts, our minds wandered off mid-presentation. So what’s different about engaging speeches?

One major difference is novelty. Unique insights delivered compellingly pique interest. Professional keynote speakers know how to weave facts and figures into a captivating narrative that is relevant to the audience.

Additionally, good keynotes strike an emotional chord with listeners. This not only keeps them engaged but also helps in better recall of information presented. A great speaker uses storytelling techniques effectively for maximum impact .

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Role of Keynotes in Events

As mentioned earlier, a keynote sets the stage for an event, serving as a compass that directs the overarching theme. Whether it’s delivered by national speakers or industry leaders, this keynote can ignite audience engagement and set the tone for what follows.

Opening vs. Closing Keynotes

While both have significant roles, there is a clear difference between opening keynotes versus closing ones.

An opening keynote often aims to energize attendees at the start of an event. It’s like turning on a lamp in an unlit area—suddenly, everyone can make out what is before them and where they are headed. This initial spark helps draw people into the experience and makes them eager to learn more.

In contrast, closing keynotes help solidify connections made during events, creating memorable moments that continue to resonate with attendees even when they’ve returned home or back to their desks. Professional keynote speakers are skilled at creating such lasting impressions through powerful storytelling techniques coupled with actionable takeaways.

Leveraging Keynotes for Business Success

Keynote speeches are more than just a way to kick off an event. They have the potential to become powerful tools in leadership development, client relationships, and attracting attendees. A good keynote speaker will help their audience visualize their own paths towards success.

The Role of Keynotes in Leadership Development

A keynote speaker has the power to ignite change within an organization or industry by providing new perspectives on established practices or unveiling innovative approaches to overcoming challenges. Their influence often extends beyond the stage as attendees continue discussing their ideas long after the event finishes.

This is particularly true when speakers share personal stories from their careers—experiences that demonstrate resilience during difficult times or highlight how unconventional thinking led them to unprecedented levels of success.

Creating Strong Client Relationships Through Keynotes

An engaging keynote speech also serves as a starting point for fostering strong client relationships. When a keynote speaker shares insights relevant to their clients’ industries or discusses issues close to their hearts, that speaker shows understanding and empathy. This resonates with audiences on both professional and personal levels, which can lead directly into fruitful partnerships down the line.

Drawing Attendees With Impactful Speeches

Beyond fostering connections with current clients, delivering compelling keynotes helps attract attendees too. Attendees are likely to show up if they hear a well-known figure in the industry is giving a talk. They look forward to learning from their insights and getting inspired by their journeys.

In conclusion, leveraging keynotes for business success involves understanding the multi-faceted role of these speeches in events. Whether it’s developing leadership skills among attendees or attracting potential clients, a powerful keynote can become your ticket towards achieving unparalleled growth and success.

Tips and Best Practices for Effective Keynote Speaking

Being a keynote speaker is no small task. To ensure a memorable presentation, there are several techniques to consider. Let’s explore some best practices.

The Power of Preparation

As any experienced public speaker will tell you, preparation is critical. Thoroughly understanding the subject matter helps build confidence, which translates into more effective delivery techniques. As a result, a keynote speaker needs to know what opinions are expressed in their field so that they’re able to anticipate questions from attendees and answer them competently during Q&A sessions.

Connecting With Your Audience

A successful keynote isn’t solely focused on delivering content; it’s also about making connections with the audience. By incorporating relatable stories or analogies, a good speaker will not only engage listeners, but also help simplify complex ideas for them. Want more storytelling tips? Check out this podcast episode with Ravi Rajani for more ways aspiring speakers can weave narratives into their talks for greater impact.

Constantly Improving: Asking for and Using Feedback

Although a keynote speaker may be tempted to pat themselves on the back after giving a talk, their job isn’t done yet. For any talk they give, it’s important to seek out constructive criticism in order to learn how best to improve. What worked? What didn’t? What did the audience find most engaging and why? The answers to all these questions are worth their weight in gold, and a good speaker knows it. By incorporating audience suggestions into his or her presentation, a keynote speaker ensures that they are at the top of their game.

The Digital Age and Keynote Speaking

As the digital landscape evolves, so does keynote speaking. Social media channels have become powerful platforms for speakers to reach event attendees and amplify their messages. In fact, these platforms are now a fundamental part of any successful speaker’s toolkit.

Online Presence of Keynote Speakers

Digital tools like social media offer than just exposure—they let speakers interact directly with potential audiences and industry peers alike, fostering relationships that transcend physical boundaries.

Live streaming options available on multiple social media platforms allow speakers to share their message with audiences near and far, while also providing attendees an unparalleled opportunity to connect with influential voices.

This broadened reach doesn’t only benefit the speakers themselves, but also enhances the overall experience for event attendees who get unprecedented access to their favorite thought leaders in real time.

Social Media as A Promotional Tool

The days when flyers were enough to attract attendees are long gone—we’re living in an age where captivating visual content reigns supreme. So, if you’re planning to deliver a keynote or organize an event soon, remember: your social media activity could be the starting point of creating buzz and anticipation around it.

Increasing Number of Digital Aids

From Canva to Prezi, there are now tons of digital tools designed for keynote speakers. This LinkedIn post provides a helpful list of these tools , as well as some pros and cons.

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FAQs on Keynotes

What is a keynote.

A keynote is a defining presentation or speech centered around the main theme of an event.

What is the purpose of the keynote?

The purpose is to energize, inspire, or challenge attendees to see things from a fresh perspective.

What is the difference between a keynote and a presentation?

A presentation shares information while a keynote aims to spark change. The latter inspires action through powerful storytelling around central themes.

What does it mean to give a keynote?

Giving a keynote means delivering an impactful speech that guides an event’s direction, motivates listeners, and provides valuable insights related to the core topic.

What qualifies as a keynote speaker?

A credible figure with expertise in their field who delivers engaging speeches inspiring change or providing new perspectives on pertinent topics usually qualifies.

The essence of keynote speaking lies in creating an overarching theme that captivates audiences from start to finish. Opening keynotes set the stage while closing ones wrap up event objectives with finesse.

Together, we’ve explored strategies for delivering engaging presentations and using social media for promotion.

Now you know that a great keynote isn’t about just standing before an audience; it’s about resonating with them long after you leave the stage. Remember this as you step onto your own path of public speaking!

• Last Updated: March 22, 2024

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Collaboration, information literacy, writing process, audiovisual presentations made easy(-ier): tips for creating an effective powerpoint, prezi, or keynote.

• CC BY-NC-ND 4.0 by E . Jonathan Arnett

At some point in your academic or professional life, you’ll have to stand in front of people and give a talk about a subject, and quite often, you’ll be asked to prepare visual materials to accompany your talk. You might prepare handouts, but odds are, you’ll be asked to prepare materials that you can project on a video screen.

The classic version of these projected materials is the overhead transparency, a thin sheet of clear plastic that you can run through a laser printer or write on with special markers; this medium is slowly disappearing, but it’s still around. Sometimes, you might be able to prepare paper documents and project them to a screen via a document camera, but doc cams aren’t entirely common, and they can only present static images. Instead, you’ll usually be asked to create a dynamic presentation using software such as PowerPoint, Prezi, or Keynote. Many other programs exist, including what Google has to offer, but these are the three most common presentation programs.

Each program has its own special abilities and strengths, but they all share common basic principles that you can manipulate to create memorable, effective, and interesting presentations. Here, you’ll learn basic principles to

• select an effective presentation format
• choose readable typefaces
• place visual elements onscreen
• choose colors
• select appropriate backgrounds
• choose visual and audio effects
• deliver a memorable, effective presentation 

Three Major Presentation Formats

You can choose from three basic type of format for a presentation based on PowerPoint, Prezi, or Keynote:

• bullet points
• illustrated points
• speaker’s prop

The format you choose should fit your audience and your presentation’s subject.

Bullet Points. The bullet point format is the default layout that most PowerPoint users and viewers are familiar with. Slides created in this format commonly include a title across the top and a cascading series of bulleted lines of text inside a slide’s main text box. An example of this kind of slide appears below, in Figure 1.

 Figure 1: PPT slide using bullet point format

Bullet point-format presentations have several benefits:

• They are easy to prepare. Just type, press Enter for a new line, and press Tab to create a smaller bullet or Shift+Tab to make a larger bullet.
• They are useful for highlighting important words or naming concepts that an audience needs to learn.
• They project a serious tone.

However, bullet-point format presentations also can be boring, and an overload of words will make your audience cringe. You have probably endured at least one bad PowerPoint in your life, and odds are, that bad presentation used the bullet point format.

Illustrated Points. The illustrated points format is similar, but slides created in this type of presentation focus on pictures, and text appears in a supporting role. An example of this kind of slide appears in Figure 2.

 Figure 2: PPT slide using illustrated points format

Illustrated points-format slides have several benefits: 

• They are excellent for showing conceptual relationships or demonstrating physical relationships between objects.
• People often respond positively to pictures, so illustrated points-format slides also tend to capture viewers’ interest more than all-text presentations do. 

These slides require more detailed preparation, though, and they tend to be more visually “busy,” so if your audience has problems concentrating, or if it’s vital that you highlight important words, you may want a more text-based approach.

 Illustrated points-format slides can also be combined with bullet point-format slides inside the same presentation. See Figure 3 for an example of a PowerPoint that includes both types of slide. 

Figure 3: Combination of bullet points (top) and illustrated points (bottom) slides in one PowerPoint

Speaker’s Prop. The speaker’s prop format is similar to the illustrated points format, but a speaker’s prop almost entirely consists of simple pictures that flash onscreen in rapid sequence. Any text that appears is usually very short, uses a large font, and only appears for a moment.

A speaker’s prop is appropriate for abstract subjects (e.g, the nature of free will), and if it is done well, it can be fascinating and will engage an audience.

However, this type of presentation is often more complex and time-consuming to prepare than a presentation in the other formats, and you run the risk of making it so entertaining that the audience may remember the presentation but forget what you said.

A well-done example of a speaker’s prop presentation appears in this video:

Figure 4: Screen capture of speaker’s prop presentation 

Whichever format you choose, remember that the presentation software is your servant; don’t let it tell you what to do. Always modify a template to suit your needs.

As an excellent example of what not to do, consider Peter Norvig’s classic Gettysburg PowerPoint: http://norvig.com/Gettysburg/ . It’s a satirical example of how an excellent speech—in this case, Abraham Lincoln’s famous Gettysburg Address, widely considered one of the classic speeches in the English language—can be ruined by using presentation software default settings and following a built-in template without modifying it.

How to Choose a Typeface

When you create a presentation, make sure that the fonts you choose are 

• appropriate for the subject and audience
• readable from anywhere in the room
• compatible with the computer you’ll be using for the presentation 

Appropriateness. Each typeface projects a visual “personality” of some sort, and you should match the font with the audience and subject you’re addressing. For example, Comic Sans is a cheerful, happy-looking font and projects a somewhat childlike ethos; it’s a good match for an upbeat subject for a younger audience. In contrast, Times New Roman is a much more serious-looking font and would be appropriate for an older audience discussing a serious subject.

Readability. Not all fonts are equally readable, and you need to pick typefaces that allow your audience to read what’s onscreen from the back of the room. You should choose fonts that 

• have relatively tall lower-case letters
• don’t use extra-thick or extremely thin lines
• have large, open spaces inside the loops, and
• (for a serif font) have large, blunt serifs. 

See Figure 5 for examples of typefaces available in PowerPoint, and consider which fonts are most and least readable onscreen.

Figure 5: Examples of readable and unreadable font choices

Of these twelve fonts, the fonts that are most readable onscreen are Tahoma, Georgia, Trebuchet, and Verdana. In fact, Georgia and Verdana were designed for use onscreen. Of the rest, only Book Antiqua is workable, but the letters’ thin parts can be hard to see onscreen, particularly if the background isn’t a single flat color.

Sans-serif fonts are usually easier to read onscreen than serif fonts are, so consider using a serif font for headings and a sans-serif font for slides’ main text. Also, limit yourself to two fonts. If you use more, the screen will look very busy, and the visual clutter may distract your audience.

Most programs have built-in lists of fonts that you can use. For example, PowerPoint 2013 includes the list of combinations that appears in Figure 6.

 Figure 6: List of built-in font combinations in PowerPoint 2013

Here is a link to a brief YouTube video that demonstrates how to access PowerPoint’s built-in list of font combinations: https://www.dropbox.com/sh/812erramvb8lvjk/AADwNcH2rqBrl_FjJgcxL3gsa/PowerPoint%20built-in%20font%20combinations.mp4?dl=0 .

Feel free to use one of these combinations, but remember that just because they’re built-in doesn’t mean they’re well-chosen or appropriate for your needs. You should always consider changing the default settings.

Compatibility. Not every typeface is available on every operating system, so find out what kind of computer you’ll use while delivering the presentation and choose fonts that will work on that computer.

For example, Helvetica is available on Mac, but it is not available on Windows-based systems; the Windows equivalent to Helvetica is Arial. Thus, if you create a PowerPoint presentation on a PC and then open the file on a Mac, or vice versa, the fonts may not transfer over, and your PowerPoint’s appearance will change, often for the worse.

Here’s a link to a list of fonts shared by Mac and PC versions of Microsoft Office: .

How to Think about Layout

When you place text or pictures onscreen, make sure you 

• apply the CRAP design principles
• avoid clutter
• avoid text overload  

CRAP Principles. The CRAP design principles are Contrast, Repetition, Alignment, and Proximity. In brief, they work like this:

Contrast: If things aren’t in the same category, make them look very different (e.g., use different fonts for slide headings and main text).

Repetition: Make visual elements consistent throughout every slide (e.g., use consistent colors, callout shapes, font sizes, picture and text box locations, background images).

Alignment: Place things on the screen with a purpose. Don’t just plop images and text in random locations (e.g., equalize spaces between multiple pictures, consistently center or left-align text, line up bullets and numbers).

Proximity: Place related items close to each other (e.g., use a narrow space between a name and job title, a picture and its caption, a main bullet item and its related sub-bullet items).

(The CRAP acronym was invented by a graphic designer named Robin Williams [no, not that Robin Williams] and explained in her book The Non-Designer’s Design Book. If you’re interested in visual design, you might find it fascinating.)

When you design your PowerPoint, you should consider using the built-in Master Slide tool to make sure the visual design elements (e.g., fonts, colors, backgrounds, bulleted items’ alignment) follow the Repetition principle. Here is a link to a YouTube video demonstrating how this powerful function works:

Clutter. Keep your presentation’s design and contents relatively simple. 

• Include spaces between lines of text.
• Include spaces between images or other visual elements.
• Make sure that the text is readable.
• Use simple graphics.  

If you overload the screen, your audience will feel overwhelmed, and they won’t be able to follow your ideas.

For example, Figure 7 demonstrates a cluttered information graphic full of “chartjunk.” Its 3-D design is unnecessary, the forced perspective prevents the audience from seeing the towers’ actual heights, the callouts overlap, the towers’ transparency doesn’t provide any information for the viewer, and the beveled edges and shadows are distracting.

Figure 7: Cluttered infographic

Figure 8 shows the same data in a simple, clean infographic that an audience can follow.

 Figure 8: Uncluttered infographic

Similarly, avoid stuffing slides full of text and creating a “wall o’ words” like in Figure 9. Too much text makes a slide difficult to read and will intimidate your audience.

Figure 9: Wall o’ Words

Try to limit a bullet point-format slide to no more than seven bullets, with relatively short entries under each bullet. Of course, you can actually use as many bullets as you want, but only if you follow the CRAP principles very well. (See Figure 10 for an example of a slide that contains ten bulleted points but is still readable.)

Figure 10: Almost but not quite a “wall o’ words”

How to Choose Good Colors

Black-on-white presentations are easy to read, but they’re often very stark-looking, and your audience may not wish to stare at a bright white screen. Thus, you probably will want to use color in your presentation, and you need to choose your presentation’s colors carefully.

Contrast. Pick colors with high luminance contrast—in other words, one color should be much brighter than the other—so that your viewers will be able to read text quickly and with minimal eyestrain. Avoid extremely high color contrast, though, because extremes in color contrast can make text very hard to read. See Figure 11 for examples.

Figure 11: Examples of color and luminance combinations

Similarly, you probably want to avoid pure white text on a black screen; it’s OK for special cases, but for an entire presentation, it’s overwhelming. See Figure 12.

Figure 12: White-on-black slide design

Emotional Impact. Also consider the emotional effect of colors that you choose. The “cool” colors (darker green, blue-green, light blue, dark blue, blue-violet, purple) are calm and soothing, while the “warm” colors (red-violet, red, red-orange, orange, yellow-orange, yellow, yellow-green) are stimulating. Choose colors that are appropriate for the subject and emotional impact of your presentation. See Figure 13 for an example.

Figure 13: Emotional effects of colors

How to Choose Appropriate Backgrounds

Always make your presentation’s background relate to its topic. PowerPoint, Prezi, and Keynote all allow you to choose from built-in or downloadable background “theme” templates; insert and customize solid colors, gradients, or patterns; or import your own image to use as a background for your presentation. You can use any of these options, but whatever option you choose, the background absolutely must mesh with the topic.

For example, if you are speaking about a computer-related subject, the “Organic” PowerPoint theme template would be a very poor choice. (See Figure 14.) It looks like a sheet of paper attached to a piece of wood by a ribbon, and its text uses a serif body font; there’s nothing about the template that suggests “computer technology.” The same theme template would look entirely appropriate for a food-related subject, though.

 Figure 14: Inappropriate and appropriate backgrounds

Also, consider whether the audience has seen the background before. There are only so many built-in theme templates, and chances are that your audience has seen the same background used for a different presentation or has used that same template themselves. In fact, if an event features multiple speakers, sometimes more than one presenter will use the same template, and the audience may get confused and not remember who said what. It is always a good idea to import your own image as a background or to customize templates to fit your needs. See Figure 15 for an example.

 Figure 15: Customized “Apex” template from MS PowerPoint 2010

This brief YouTube video demonstrates PowerPoint’s built-in slide designs and how to access and use its Format Background tool: https://www.dropbox.com/sh/812erramvb8lvjk/AADoikR7jSjHHObIwOKX1qCOa/PowerPoint%20built-in%20backgrounds.mp4?dl=0  

(As noted in the “How to Think About Layout” section, it would be a good idea to use the Master Slide tool when you customize backgrounds in order to make all the slides look uniform.)

Visual and Audio Effects

You can and should use between-slides transitions, within-slide animations, and sound effects, but don’t go overboard. Instead, use subtle effects, use them sparingly, and only use them to support your points.

Visual Effects. Transitions and animations can help you emphasize points, show connections between ideas, or simply capture your audience’s attention and prevent their eyes from glazing over. (See Figure 16 for a screenshot of the animations menu in PowerPoint 2013.)

Figure 16: Expanded list of animations available in PowerPoint 2013

However, if you overload your slideshow with visual effects, or if you choose splashy effects, you will likely encounter several problems:

• Your audience will pay more attention to the moving images than to the subject you’re talking about.
• Your audience won’t be able to tell if an effect means they should pay special attention or if it’s just another effect.
• Effects will take longer than you expect to finish running, or you’ll forget to cue them. You’ll then go silent as you wait for the animations to finish, and your audience will realize you screwed up.
• Effects will introduce a lighthearted note into your presentation and detract from your professional ethos or undermine a serious subject. 

Here is a link to a video that demonstrates how to use PowerPoint’s built-in Animation tool and Animation Pane:

These same cautions apply to Prezi, but Prezi has its own special problems. Instead of switching between slides, you set up a flat “canvas” on which you place text and images, and when you present your talk, Prezi’s camera traces a path between those elements and zooms in on them. (See Figure 17 for an example of paths in Prezi.) Thus, transitions and animations are part and parcel of Prezi, which means it’s doubly important that you control their intensity. 

• Prezi will let you place elements at peculiar angles and then “rotate” the camera to emphasize them. If you rotate the camera too frequently, you’ll make your audience seasick.
• You can locate text or images anywhere on the canvas and set up arbitrary motion paths between them. If you make the camera move long distances between elements, you’ll disorient your audience members.

Here is a link to a brief YouTube video demonstrating motion paths in Prezi:  https://www.dropbox.com/sh/812erramvb8lvjk/AAC9SRhZy9v-CxNmAvQQtlf7a/Prezi%20sample.mp4?dl=0

Figure 17: Numbered sequence indicating a “path” in Prezi

Sound Effects. Audio cues have the same potential benefits and drawbacks as transitions and animations, but they also have several unique problems of their own: 

• Audio clips will sound distorted or tinny unless the computer you are using to present is connected to a good-quality sound system.
• If the audio clip is more than a few seconds long, you’ll need to shout to be heard over it.
• It’s almost impossible to talk over rock or hip-hop. Your voice just can’t compete with the backbeat.
• Music samples longer than a few seconds consume massive amounts of memory, and your file size will be huge.
• Song snippets may be so short that they’re unrecognizable.
• Nobody else likes your taste in music. 

In short, no matter what program you use, keep your presentation’s visual and audio effects relatively simple and use them to support your message. The effects should enhance the presentation; they shouldn’t be the presentation. 

Delivery Techniques

Your slideshow shouldn’t be the main focus of your talk. Instead, YOU and your message are the main focus, and the presentation should support your talk. Don’t hide behind the presentation or use it as a crutch.

Prepare Notes. Write down key phrases on notecards or, if you will have access to a speaker’s computer while you’re talking, the program’s Notes view. It’s not a good idea to write out a line-for-line script because if you read from a script, the presentation will sound stilted. The best presentations are thoroughly prepared but sound ad-libbed.

Whatever you do, DO NOT read every single word on the screen. Your audience members can read, and you’ll only annoy them. See Figure 18 for an example.

Figure 18: Example of Presenter View in PowerPoint

Practice. Run through your talk and slideshow before you stand in front of an audience. Start up the presentation, say what you intend to say out loud, advance the presentation to match your speech, and time yourself. If you don’t practice, your audience will know.

Face Your Audience. Turn your face toward the audience and make eye contact with them when you speak. If you do, the audience will be able to hear you, and they will be more likely to believe what you say.

When you create a PowerPoint, Prezi, or Keynote presentation, be sure to consider the principles discussed in this webtext. You now know how to

• choose an effective presentation format
• identify readable typefaces
• position visual elements onscreen
• pick appropriate colors
• choose relevant, useful backgrounds
• choose effective visual and audio effects
• present memorable, effective audiovisual materials

and you can create a successful presentation that will both capture your audience’s attention and provide the audience with clearly presented, easily-extracted information.

Brevity – Say More with Less

Clarity (in Speech and Writing)

Coherence – How to Achieve Coherence in Writing

Flow – How to Create Flow in Writing

Inclusivity – Inclusive Language

The Elements of Style – The DNA of Powerful Writing

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Working Together to Create an Effective Keynote Presentation

Last year, an exciting request found its way to me and members of the Urban Institute’s communications team.  Shena Ashley , vice president for the Urban Institute’s Center on Nonprofits and Philanthropy (CNP), had been invited to deliver the opening keynote at the  Grantmakers In Health Annual Conference  and would like help developing her talk. Shena, CNP project coordinator Ed Kroll, vice president of Urban’s communications team Bridget Lowell, director of design John Wehmann, and myself sat down together over three to four meetings to develop and design her talk.

This is the behind-the-scenes story of how we worked together to help Shena deliver her presentation to rave reviews.

Setting the stage

Shena was asked to deliver the opening keynote at the  Grantmakers In Health Conference , a gathering of more than 500 health philanthropy researchers and funders. Her task was not only to engage the audience during her talk but also to generate momentum going into the rest of the conference. Effective opening keynotes do not just stand on their own — they give attendees a motivational framing for the entire event and provide insights that stay with them long after the event is over.

The communications team took two main approaches to Shena’s presentation. First, help shape the content. What is the framing of the content? What is the audience perspective, what are their worries, what knowledge do they lack, and how can the speaker provide new insights that change the way they work? What does the speaker want the audience to learn and, in turn, do with the information? Second, create effective slides to support Shena’s speech. Beautifully designed slides are of course helpful but not absolutely necessary;  the most important task is to create slides that help the speaker deliver the content in the best way possible.

Shaping the content

How you say something can be as important as what you say. Developing Shena’s presentation started with Urban’s internal intakeprocess. At the beginning of any project, Urban researchers are encouraged to complete a digital form that includes key questions about their project, final deliverable, and target audience. Shena’s intake form requested assistance to build the content and structure the presentation and slide deck.

Our initial meetings with Shena and Ed focused on content and delivery. What did she want to get across, and how was she going to say it? Who did we expect to be in the audience, and what did she want the audience to do with the information?

In this initial stage of presentation development, Bridget worked with Shena to craft and shape the language around charitable giving, where it is going, and what these audience members were doing in and around this important area. Bridget was able to help Shena winnow her messages and craft the language around them. Instead of general language about how grantmakers can use their experience in new ways, Shena was specific and practical about how they could do so. Bridget helped Shena hone a few case studies and anecdotes that illustrated her key takeaways — one about community investment at  Plaza 122 in Portland, Oregon,  and another about investment in Chicago through the nonprofit  Benefit Chicago  — and brought them to life for the audience.

We also provided Shena with a  presentation worksheet (PDF)  that I developed to help with my own presentation development. (This and other worksheets relevant to good research communication are available as part of the  webpage for the new Urban book,  Elevate the Debate: A Mulitlayered Approach to Communicating Your Research .) The worksheet guides the speaker to plan, outline, and develop their talk before creating slides and filling in the content. In my experience, too many presenters rush to make their slides, when instead, they would be better off thinking more carefully about the structure of their talk and how to communicate their message most effectively.

Creating effective slides

One of the questions on the presentation worksheet prompts the speaker to list specific ideas for images, graphs, and other visual content to include in the slide deck. This discourages letting the internet search engine decide for you and instead gives power back to the presenter. What do you have in mind when you talk about “economic growth” or “health care costs” or “charitable giving”?

In this case, Shena had some specific numbers and projects she wanted to use in her presentation. We asked her to send us a PowerPoint file with ideas for each slide — no need to try to clean things up or make them look polished, just share her ideas for content, shape, and form. With her ideas in hand, John took a first pass and started to design some of the visual elements in the slides — layout, font type, and colors.

With the basic framework in hand, I then took the slides over the finish line by marrying the content with John’s design suggestions. Transitions and animations were used strategically to help visualize complex concepts as Shena talked through them.

As part of her presentation, Shena was asked to spend 15 minutes answering questions at the end of her prepared remarks. This provided us an opportunity to improve on a mistake I often see speakers make — high energy levels as the speaker comes to the end of their talk and then a series of questions where energy starts to lag and silences lengthen. After the last question is answered, many speakers say something along the lines of, “Well, okay, thanks for coming,” and the audience heads for the door.

So instead of letting the talk just end when questions concluded, we created a final pair of slides that she used to end her talk and motivate the audience for the rest of the conference. The final slide of Shena’s main presentation contained her takeaway message — the headline she wanted people to remember.

At the end of the 15-minute Q&A period, during which the above slide was the only thing projected, we created two more slides that Shena would use before people left the room: Three separate questions, each presented in sequence, that would give the audience issues and topics to consider as they engaged with one another during the conference. With this approach, Shena was able to effectively recapture the audience’s attention and the energy at the end of her presentation.

Rehearsing the presentation

With the messaging developed and slides created, it fell to Shena to rehearse her presentation and get it ready for the conference. She met with senior leadership and members of her own team to become more familiar with how she wanted to deliver the content and receive feedback. Unlike a written report or document, a  presentation is a fundamentally different form of communication  and needs a different kind of preparation. In my experience, saying the words out loud with a slide clicker, and preferably in front of an audience, helps the speaker become more familiar with the material and able to better present it.

The whole package

Delivering an effective presentation is more than creating great-looking slides. It takes time to consider the content, language, and messaging. In this case, members of our communications team came together to help Shena prepare and deliver a presentation that not just engaged the audience but also gave them specific issues to consider and, in the context of the conference, a direction to focus their conversations and takeaways over the course of the weekend.

Not everyone has a communications team to lean on. You may work at a small organization or you may just be on your own. But effective communications can be learned — you just need a strategy, a plan, and practice. If you’re interested in learning more, our new book,  Elevate the Debate: A Multilayered Approach to Communicating Your Research , can act as a resource to help you navigate today’s complex media landscape and get your work in front of the people who need it.

This post was  originally published  on the Data@Urban blog on April 7, 2020. Take a look at all the other great stuff we are publishing on  Data@Urban  and sign-up for the newsletter  here .  

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10 Tips for Improving Your Keynote Presentation Skills

Are you looking to improve your keynote presentation skills? Of course, you are; well, look no further! Here are ten Speakery tips to help you deliver engaging, effective keynote presentations:

01 Start with a strong, clear thesis statement.

This will set the direction and focus of your presentation and help keep you on track. Starting with a strong message will grab the audience's attention. Avoid starting your talk by introducing yourself; the stage host or event moderator has probably already done this, so just get cracking we a nice bold statement. I once helped a food activist with his TEDx talk. It was about eating meat. He started his talk by saying, " I. LOVE. MEAT ". That got people's attention.

02 Be Visual and be bold.

Visuals can help reinforce your key points and make your presentation more interesting and memorable for your audience. This was true before the pandemic, but it's even more so after three years of boring ZOOM and MS TEAMS calls. ZOOM fatigue is real, and audiences experience it at home, in meeting rooms, and at conferences. Your presentation must combine fantastic imagery, bold statements, audio cues, and video elements with a solid storyline to keep the audience engaged. Be careful not to use the same kind of imagery as everybody else. Try and develop your own unique look.

03 For heaven's sake, practise!

The more you practice, the more confident and polished you will be when delivering your presentation. Practice and preparation are the foundation of The Speakery Method , and I can show you how to practise properly if you hire me. If you're not interested in practising, we probably won't work together. 

04 Engage your audience.

Sure, asking questions, inviting participation, and encouraging discussion to keep your audience interested and engaged is a tried and tested strategy. Still, as audiences become more sophisticated, you need to develop a more savvy set of engagement tools. Start seeding engagement during the presentation and work towards a full and lively Q&A session. This is a new skill and tricky to pull off without planning and practising, but it's fantastic when it works.

05 Be prepared for the unexpected.

Have a backup plan if something goes wrong, such as technical difficulties or a sudden schedule change. Things happen. Have a plan for when they do. And once you have a backup plan - practise it. Have backup tech with you too. Have your own clicker  (I take two clickers with me), have your presentation files on a stick and upload them to WeTransfer or DropBox. I've had so many things going wrong that my backup plans and checklists are detailed and nearly fail-proof. Book me, and I'll share it with you. 

06 Speak like a human.

I'm an artist. The art world likes to use complicated language that's deliberately obtuse. It's nonsense, non-inclusive, and, truth be told, it's bullshit. Talk like a human. Use real-people words. That doesn't mean you have to dumb down. It just means that people will be able to understand you.  Avoid using jargon or technical language that your audience may not understand. Avoid abbreviations. Instead, speak in a natural, conversational tone to make your presentation more relatable and accessible. There are ways to write a script that doesn't sound like a PR person wrote it. I can show you how.

07 Start as close to the end as possible.

This is a writing trick from my favourite storytelling expert, the American author Kurt Vonnegut. Your presentation shouldn't be as long as War and Peace. Narrative arcs in presentations are a thing of the past. Keep your presentation concise. Avoid going off on tangents or providing too much detail. Instead, focus on the key points you want to make, ensure your presentation stays on track, and reach the end as quickly as possible. Your audience will thank you for it. 

08 Use Picture Words.

Tell stories with pictures, word pictures. When presenting something like "security" for example, use words like locks, castles, safe-crackers or alarms. People are more likely to remember stories and pictures than lists of facts and figures. Use stories and examples to illustrate your points, make your presentation more memorable, and tell a story they'll want to tell their friends, peers, colleagues and customers.  

09 Find the performance version of you.

Be yourself and let your personality shine through in your presentation. Don't try and copy other keynote speakers; try and discover the authentic expert speaker that is slumbering inside of you. That doesn't mean you can't learn from others; in fact, you should actively watch and learn from other great speakers - steal what works! But never lose sight of who you are. Being authentic will help you connect with your audience and make your presentation more engaging and help with any niggling imposter-syndrome angst that you may have. You're not in competition with anyone else but yourself. 

10 Have an ending.

Many speakers forget this, don't practise it or never get to the end because they run out of time (poor preparation!). You need to finish with a strong conclusion. Summarize your key points and leave your audience with a lasting impression. This will not only help reinforce the main takeaways from your presentation and ensure that your message is remembered but will also make the transition to the Q&A much easier. 

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Speakery Conversations, ideas and insights

Natalia talkowska on heartbeats, hooks and visual storytelling.

Tamar Broadbent on corporate improvisation, hosting events and conferences and focusing on joy.

Louisa Heinrich on leading with a keynote, being useful and not being dead yet

Eric Drass on presenting Artificial Intelligence

Timo Peach on sonic experiences, performing, practising presentations and learning from Kenny Everett.

Julia Hobsbawm on ZOOM fatigue, TED and writing keynotes

Mikko Hyppönen on TED talks, goal setting and David Hasselhoff

Vikki Ross on speaking words, anxiety and swearing.

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70+ Best Animated Keynote Templates With Stylish Transitions

A great way to make your Keynote slideshow more attractive is to use animation effects. With just a few entrance animations or transition effects, you can instantly make your presentation look more professional.

However, it takes a lot of configuring and testing to figure out the right animations for each and every slide in your presentation. If you’re in a rush to finish up a presentation, there won’t be any time to play around with animation effects and transitions.

We found a solution to this problem in animated Keynote templates. We handpicked some professional and creative Keynote templates for this collection that also comes fully equipped with predefined animations and transition effects. All you have to do is download the template and start customizing it.

We’re also sharing some helpful tips for choosing slide transitions .

2 Million+ Keynote Templates, PowerPoint Templates + More

Download thousands of Keynote templates, and many other design elements, with a monthly Envato Elements membership. It starts at $16 per month, and gives you unlimited access to a growing library of over 2,000,000 presentation templates, fonts, photos, graphics, and more.

Keynote Infographics

Clean Presentation

Kinshasha Template

Muli Minimalisimo

Minimal Keynote Template

Rockstar Template

Explore Keynote Templates

Retorica – Modern Marketing Keynote Template

If you’re working on a presentation for a sales meeting, marketing presentation, or a creative project showcase, this Keynote template is the perfect choice for you.

It comes with a creative slide design with attractive shapes and lots of space for showcasing large images. The template features a total of 150 animated slides in 5 color schemes.

Why This Is A Top Pick

The modern and professional design of this template will allow you to create more professional presentations that wow your audience. The template also include matching animations that fit into each slide design as well.

Pitch Deck Keynote Presentation Template

This is an animated Keynote template perfect for creating engaging pitch decks for presenting your bold ideas. It features a dynamic design full of interactive photo layouts, infographics, diagrams, tables, and so much more. The template, which includes 31 slides in total, is fully editable and customizable as well.

Business E-Book Keynote Template

A dynamic, animated Keynote template, expertly designed to help you pitch your business in style. The template features customizable master slide layouts, drag-and-drop photo capability, 25 unique animated slides, and a full HD 16:9 ratio.

Roky – Animated Business Keynote Template

Roky is a vibrant, animated Keynote Template ideal for various creative presentations. Whether you’re a creative agency, startup, or simply want to showcase a personal portfolio, Roky’s 39 resizable and editable slides fit the bill. It uses recommended free web fonts, includes vector icons, and offers smooth editing.

Brand Proposal Keynote Presentation Template

This is an animated, professionally designed Keynote template perfect for creators, designers, bloggers, and businesses. Its layout is easy to edit, even for those with no prior knowledge, offering multiple formats to choose from. The template includes 20 unique slides, each with customizable elements, a drag-and-drop photo replace feature, and various animated effects.

Project Proposal Animated Keynote Template

This animated Keynote template offers a dynamic and modern way to present project proposals. It’s packed with 455 slide layouts with smooth animation. The slides include everything from a SWOT analysis to financial planning and market analysis, and more.

Creative Keynote Presentation Template

This versatile animated Keynote template is perfect for all types of business slideshows. It includes versatile photo layouts, handy infographics, tables, vector icons, diagrams, and more. You can fully customize each slide to change colors, fonts, images, and more.

Webinar & Course Slides Keynote Template

This is an animated Keynote template ideal for showcasing your abilities, products, and services. It’s great for diverse fields, from design to beauty blogging. The template is easy to personalize, requires no expert knowledge, and includes features like drag-and-drop photo replacement, 42 unique slides, professional design elements, and more.

Clean Animated Keynote Presentation Template

This animated Keynote template provides a modern design featuring creative photo layouts, infographics, diagrams, and more, making it great for showing off your work or your company profile. The template, offering 30 slides in a 1920 x 1080px ratio, has easily editable slide layouts as well.

Twelve – Annual Report Keynote Template

A modern, animated Keynote template that offers versatility and ease of use for a range of presentation scenarios. It features 30 unique slides in three premade color themes which can be customized to fit your needs. It’s perfect for everything from annual reports to educational purposes to marketing plans and more.

Sibaru – Agency Company Keynote Template

Another animated, colorful, and fully editable Keynote template perfect for agency presentations. This template, manageable entirely through Keynote, is easily customizable. It’s especially suitable for advertising and pitch decks. Features include 30 unique slides, picture placeholders, dark and light backgrounds, and more.

Norte – Modern Animated Keynote Template

This Keynote template will help you design more visually appealing presentations for various types of business and creative projects. It comes with animated slides featuring image placeholders and lots of editable objects and elements. The template includes 30 unique slides.

Minimal – Animated Pitch Deck Keynote Template

Just as the name describes, this Keynote template has a minimalist slide design but with a creative color scheme. It features a dark color theme with brighter color highlights to bring attention to key points in your presentation. There are 30 unique slides in this template.

Ranger – Animated Fashion Keynote Template

It’s bright, colorful, creative, and attractive at the same time. This is a must-have Keynote template for making more attention-grabbing presentations. It includes 33 different slides with easily customizable layouts and animations.

Guards – Aesthetic Keynote Template

This Keynote template comes with a stylish slide design full of shapes, colors, and an effective content layout. You can use it to make business presentations as well as for creative projects. The template has 30 unique slides.

Free Aqilla Keynote Presentation Template

This is a free Keynote template that includes a set of professionally-crafted slide designs. This template is most suitable for fashion, lifestyle, and design-themed presentations. It comes in both Keynote and PowerPoint formats.

Corporate – Animated Pitch Deck Keynote Template

Creating bold, creative, and animated presentations for corporate businesses will only take a few minutes when you have this template at your side. It comes with lots of useful slides such as SWOT analysis, business agenda, and other slides to help make more convincing presentations.

Bonsay – Creative Animated Business Keynote Template

If you like using vibrant colors in your business presentations, then this Keynote template is for you. It will allow you to make your presentations look more creative and stylish with cool gradient colors and shapes. There are 32 different slides in this template.

Animated Infographic Slides for Keynote

This is a collection of infographic slides for Apple Keynote. There are 31 different infographic layouts in this template with easily editable elements. And they are all fully animated as well. You can use these for all kinds of business, marketing, and research presentations.

Estateplus – Animated Real Estate Keynote Template

Working on a presentation for a real estate agency? Then this Keynote template will help you design the perfect slideshow to present your properties. It has 30 unique slides with animated elements. The template is available in 3 color schemes as well as in dark and light themes.

Free Paris Keynote & PowerPoint Template

Download this Keynote template for free to create minimal and stylish slideshows for your fashion and lifestyle presentations. It has an elegant layout with a classic color theme. The template comes in Keynote and PowerPoint formats.

Roofed – Animated Keynote Templates

Providing a fantastic platform for all of your presentation needs, Roofed allows you to craft the perfect ppt with its 100 plus total slides, three pre-made color themes, animation and transitions, and a wide range of awesome features.

Soka – Animated Keynote Templates

Soka is a colorful and creative presentation theme supported on Keynote that comes with a Japanese culture-inspired layout, 65 plus master slides, and a range of animations and transitions to enjoy. Soka is a sure-fire way to present information in an effective manner.

E-Commerce – Animated Keynote Templates

The eCommerce template provides a professional aesthetic in a uniquely laid-out style. Equipped with a wide range of custom slide designs, image placeholders, free fonts, and a range of animations and transition effects, the template will have you delivering a presentation that is sure to leave an impression.

Grevia – Business Animated Keynote Template

Grevia is a modern business Keynote template that comes with a professional design. It comes with 30 unique slides that are available in 5 different color schemes. The slides also feature image placeholders, illustrations, and infographics as well.

Graz – Creative Keynote Template

Graz is a creative Keynote template featuring attractive animations. It’s ideal for making creative design, freelancer, and agency presentations. The template also includes a total of 150 slides with editable vector graphics.

Monteer – Elegant Keynote Template

The elegant slide designs in this animated Keynote template is most suitable for making creative presentations for all kinds of business, agency, and startups. The template comes with 30 unique slides in 5 different color schemes.

Mobile App – Keynote Presentation Template

Creating a presentation slideshow to promote a mobile app takes a lot of careful planning and design work. With this fully animated Keynote template, you’ll be able to cut that work in half. It features 32 unique slides with beautiful designs you can use to promote mobile apps and games.

Ishvara – Animated Keynote Template

Featuring 5 different color variations, this stylish Keynote template will help you create attractive slideshows for fashion, design, and business presentations. The template includes 30 unique slides with animations.

The Services – Free Animated Keynote Template

This elegant and professional Keynote template is free to use with your personal projects to craft beautiful presentations for all kinds of business and creative projects. The template includes image placeholders, transitions, master slide layouts, and more.

Pitch Deck Keynote Template

Give your presentation an added edge with this versatile pitch deck Keynote template consisting of 30 beautifully designed slides, with animation and transition effects. A perfect choice if you want to give your presentation a modern, and eye-catching look.

Dione – Animated Keynote Template

If you are a photographer looking for a way to present your photos and albums to clients in the best way possible, Dione fits right in. It comprises 80 plus slides, 3 premade color themes, editable photo frames and galleries, free fonts, and faded transitions.

Free Simple Keynote Template

Here we have a simple, sophisticated presentation for you to download, and make your mark. It has a minimal, and flexible design that can easily fit into any kind of business use, and 20 carefully crafted animated slides that you’ll have a lot of fun customizing.

Free Project Proposal Keynote Template

This free Keynote template is perfect for presenting your project proposal using a set of animated slides. The template comes with 20 modern slide designs you can easily customize to your preference.

Sentinel – Fashion Keynote Template

This elegant and minimal Keynote template is perfect for making a slideshow to promote a fashion brand or an apparel business. It features a clean design that gives more focus to images. The template consists of 30 unique slides that are available in 5 color schemes.

Tagores – Dark Keynote Template

Dark colored slide designs work well for presentations as they help highlight the text more effectively. Use this Keynote template if you plan on making a presentation that heavily relies on text content. It includes 150 slides.

Jennifer – Minimal Keynote Template

This animated Keynote template features a highly minimalist slide design that highlights its content using lots of white space. It also features lots of stylish transition animations and 5 different color schemes to customize the design.

Moniya – Elegant Keynote Template

Moniya is a clean and minimal Keynote template most suitable for creative brands and agencies for making portfolio slideshows and for promoting their services. The template features 30 unique slides in 5 color variations.

Penaldo – Creative Keynote Template

This Keynote template is ideal for making presentations for creative freelancers, professionals, and agencies. It features a creative design with slides layouts that focuses on highlighting your skills and services. The template is easily customizable as well.

About Us – Free Keynote Template

A colorful and creative Keynote template you can use to create a simple animated slideshow to showcase your advertising agency or a creative startup. It includes 20 unique slides with creative animations.

Tellor – Startup Keynote Template

Tellor arms you with a range of modern slide design layouts within a professional framework. It can make for a great asset for you to showcase your business ideas, and impress clients. Each slide features a strong and creative use of typography and colors which can totally be customized to your liking.

HappyBiz – Free Keynote Template

Next up we have HappyBiz, a clean corporate presentation template featuring 95 plus slide layouts, a range of color themes, custom animated effects, free fonts, drag, and drop picture placeholder, and a lot more amazing features. Start customizing HappyBiz right now!

Team Members – Free Keynote Template

This free Keynote template lets you create effective presentations for highlighting the talents of your team and company. The template includes editable graphics, image placeholders, and custom animations.

Shapine – Modern Keynote Template

Shapine is a modern Keynote presentation template that features 150 slides that have been made specifically for creating business and corporate presentations. It also comes with editable vector graphics and a custom infographic.

Evans – Stylish Keynote Template

This animated Keynote presentation template comes with a creative design of its own. It includes 30 unique slides in 5 color schemes and lets you easily edit each slide to your preference. The slides are fully animated as well.

Free Business Plan & Marketing Animated Keynote Template

Here we have an exhaustive collection of infographics Keynote templates containing 80 plus unique slides, background variations, drag, and drop image placeholders, animations, and transitions plus a video tutorial to help you through the installation process.

Color-X – Animated Keynote Template

Color X is a stylish Keynote template that comes with 40 unique slides featuring modern designs and color themes. It includes lots of creative graphics, charts, and customizable vector elements. More importantly, the slides come with transitions and animations as well.

Simpleco – Animated Keynote Template

Simpleco is a creative Keynote template made for designing presentations for business and marketing purposes. It includes useful charts, pricing tables, projections slides, and more for creating effective presentations. The template features 93 unique slides filled with animations and in 2 different color themes.

Digital Marketing Strategy – Animated Keynote Template

If you’re working on a marketing related presentation, this Keynote template will definitely come in handy. It comes with more than 40 unique slides featuring object and slide transition animations. You’ll also be able to choose from either light or dark color background themes for the slides as well.

The Over – Free Minimal Keynote Template

The simple and minimal design of the slides in this template makes it a great choice for crafting presentations for agencies and startups. It includes 20 unique slides with transitions and master slides.

Annual Report – Free Keynote Template

This free Keynote template is most suitable for making annual reports presentations and slideshows. It comes with a set of modern slides featuring attractive transition effects and animations.

Crystal – Animated Keynote Template

Crystal is a modern and elegant Keynote template that features a clean and minimal design. The template comes with 30 unique slides carefully made for business, agency, and professional presentations. It also features smooth transition animations to make your slideshow look more creative.

Studio Minimal – Animated Keynote Template

This highly minimalist and professional Keynote template comes to you in 2 different versions: An animated version and a static non-animated version. It includes more than 120 unique slides and features a pack of 4000 minimal icons as well as infographics, charts, and lots of other vector graphics.

The Fashion – Animated Keynote Template

Despite the name, this Keynote template is actually a multipurpose template that can be used to create many kinds of presentations. It comes with 130 unique slides featuring easily customizable transition and object animations. You can also edit the vector objects and icons to change colors and resize however you like.

Agency – Animated Keynote Template

Agency Keynote template comes with 21 unique slides featuring both animated and static versions of the template. You’ll also be able to choose from 7 different premade colors variations of this template to create a presentation that fit your brand and business.

Business Plan – Animated Keynote Template

This Keynote template is perfect for creating a presentation for showcasing your business plans, project proposals, and projection slideshows. The template features 100 unique slides in 5 different premade color schemes. It’s also available in both animated and static slideshow variants.

Pitch – Animated Keynote Template

Pitch is a modern Keynote presentation template you can use to make pitch decks and startup related slideshows. The template includes more than 120 unique slides and they are available in 6 different color schemes with a total of 800 slides. You can also easily change its fonts, colors, and resize shapes and icons to your preference.

Business Report – Animated Keynote Template

This Keynote template is made for creating all kinds of business report meeting presentations, including marketing, sales, and projection reports. The template comes with 30 unique slides featuring both animated and static versions. The slides are also available in 6 different premade color schemes as well.

Most – Animated Keynote Template

This modern Keynote template comes with more than 896 slides featuring 110 unique slides in 6 different premade color schemes. The minimalist and clean design of the slides makes it perfect for creating presentations for marketing and sales related slideshows. It includes customizable transition animations and lots of vector elements.

Edge – Animated Keynote Template

Edge Keynote template features a modern and clean design. It features minimal colors and comes in both animated and non-animated versions. The template comes with more than 220 unique slides you can use to create a compelling business related presentation slideshow. As a bonus, it comes with PSD mockup templates as well.

Voda – Animated Keynote Template

Voda comes with a dark and modern slide design featuring stylish transition animations. The Keynote template includes 80 unique slides available in 5 premade color schemes, making a total of 240 slides. It includes lots of charts, graphs, infographics, and editable icons as well.

Cardinal – Animated Keynote Template

Cardinal is a Keynote template made specifically for business and personal slideshow presentations. It comes with 25 unique slides in 3 different color schemes and with dark and light themes. Each template also features creative slide transition animations and lots of editable vector elements.

Moda – Animated Keynote Template

Moda is a stylish Keynote template that features slides full of images and graphics. It’s ideal for creating presentations for fashion and photography related business and professionals. The template comes with 40 unique slides filled with effective transition animations. The slides are also available in 3 different color themes.

Ourea – Free Animated Keynote Templates

Looking for a minimal and eye-catching Keynote template? Ourea has got a lot of potential. Offering 40 gorgeous slides, custom animated transition effects, free fonts, and drag and drop picture placeholder, Ourea is a powerful template that will help you win over the clients.

Monthly Planner – Animated Keynote Template

Just as the name suggests, this Keynote template is the perfect choice for creating a slideshow for presenting your monthly marketing, sales, and other business related plans and projections. The template 50 unique slides available in 10 premade color schemes and with animated and static versions.

3-In-1 Animated Keynote Templates Bundle

If you’re having a tough time figuring out which template to use for your presentation, grab this bundle. It comes with 3 different multipurpose Keynote templates featuring various designs and a total of 463 unique slides.

Continuity – Animated Keynote Templates

Continuity is a versatile Keynote template with beautifully animated slides, 16:9 full HD widescreen, pixel-perfect illustrations, free fonts, and drag and drop picture placeholder. When looking for the best animated Keynote templates, Continuity stands on the top of the league.

Square – Animated Keynote Templates

Elegant and versatile, Square is a Keynote template specially designed keeping in mind the needs of minimalists. It features fully animated slides, customizable to your heart’s content, and ideal for modern-day business presentations.

If you’re looking for a colorful and trendy presentation, consider Soka, a fresh and modern template inspired by the Japanese culture. It offers more than 65 slide designs, animations, transition effects, and a range of amazing features for you to take advantage of.

Sagay – Animated Keynote Templates

Sagay is a stunning animated Keynote template that you’ll be hard-pressed to pass up. Featuring a beautifully-crafted design, slides that are an absolute piece of art, and text, fonts, and graphics that can be fully customized, Sagay is a product that will pay for itself many times over.

Heritage Animated Keynote Template

The Heritage animated presentation theme is a clean, multipurpose template for Keynote that offers 150 unique slide layouts across five premade color schemes, each of which includes a range of handcrafted infographics, pixel-perfect illustrations, and drag and drop functionality for quick and easy customization.

5 Tips for Choosing Slide Transitions

Getting started with slide transitions is easy. Follow these tips to create more effective transitions for your presentations.

1. Difference Between Transitions and Animations

First and foremost, it’s important to understand the difference between slide transitions and slide animations. While both look and feel the same they are quite different.

Slide transitions are the ones you use in between slides to smoothly transition from one slide to another. Transitions help make your presentation look natural and adds a flowing feel to it. Animations are the ones you use inside each slide to animate objects and elements in a slide.

2. Pick Professional Transition Effects

When adding a transition animation to your presentation, make sure to pick the right effects that are appropriate for your slideshow topic, audience, and the message you’re trying to deliver with the next slide.

While there are many effects you can use in professional presentaions there are some you should only use for fun and entertainment purposes as well.

3. Customize the Timing

While animations and transitions are fun to look at they can also take the attention away from the key points you’re presenting in the slideshow. To avoid this you should always shorten the animation duration for the transitions. Consider setting the transition duration to 0.5 seconds or lower to make the transitions look more natural.

4. Persistence is Key

With dozens of great transitions effects available in Keynote, you may feel tempted to use different effects for each slide in your presentation. This is a mistake you should avoid at all costs.

In order to keep consistency and make your presentation look more professional, pick one transition effect and use it across your entire slideshow. But, you can always mix in a different one or two effects to add a dramatic effect to specific slides.

5. Use a Template

Needless to say, you can avoid all this work of applying animations and transitions to each and every slide by using a professionally crafted Keynote template. Our list of handpicked collection is the perfect place to start. These templates come loaded with animations and transitions for easily customizing the design.

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Renowned scholar to address the complexities of the science and policy relationship

The Science, Technology, Engineering, and Policy program keynote event will feature research policymaking advocate Roger Pielke, Jr., on April 11 at 4 p.m.

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Many of today’s most pressing challenges are at the science-policy interface, where research and technology must coincide with policymaking to enact real change. 

This challenging intersection will be the focus of this spring’s Science, Technology, Engineering, and Policy (STEP)  program keynote seminar on Thursday, April 11, at 4 p.m. The public event will feature the virtual presentation “Uncomfortable Knowledge in Science and Policy” by Roger Pielke Jr., a nonresident senior fellow at the American Enterprise Institute, writer, and environmental studies professor at the University of Colorado Boulder. 

“More than ever, effective policy depends upon the input of experts. But securing that input requires that we experts work to build trust with the public and politicians,” Pielke said. “Recent evidence shows that trust may be at risk in some contexts. The good news is that we can do better, and we should.” 

The keynote will take place via Zoom. A watch party will be held in 311 Latham Hall with light snacks provided. Advanced registration for both is strongly encouraged .   

Throughout his career, Pielke has contributed to policymaking through his research, including on the politicization of science, decision-making, policy education for scientists, and governance research in sports organizations such as FIFA and the NCAA. He has testified before Congress, and his book “Honest Broker” is highly cited and regularly assigned reading to those interested in unpacking science-policy interactions. 

“Few people have grappled with the complexities at the science-policy interface more than Roger Pielke,” said Todd Schenk, associate professor and chair of urban affairs and planning in the School of Public and International Affairs and STEP program director. “Over his 30-plus year career, Pielke has made important contributions to debates ranging from climate science to sports governance, and his analysis challenges established norms and perspectives across the political spectrum, providing unique insights for seminar attendees.” 

Pielke’s diverse experience aligns with the STEP program’s overall mission to strengthen the capacities of science, technology, engineering, mathematics, and health care students, practitioners, and scholars for effective engagement in policy processes. 

“The STEP program brings together individuals from various disciplines and levels to explore and address intricate challenges at the science-policy interface,” Schenk said. “We put science into context by promoting more holistic thinking.”  

As a product of Virginia Tech’s interdisciplinary +Policy Network , the STEP program aims to develop participants’ abilities to understand and collaboratively engage with complicated public problems, recognizing that they are social and technical in nature.  

The +Policy Network provides a dynamic space for faculty and students to translate scholarship into practice and examine the interplay between the two and is supported by the Institute for Society, Culture, and Environment .  

If you are an individual with a disability and desire an accommodation, contact Todd Schenk at [email protected] during regular business hours at least 10 business days prior to the event.

Lindsey Haugh

• Graduate Education
• Institute for Society, Culture and Environment
• School of Public and International Affairs
• Social Sciences

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