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370+ Best Marketing Research Topics & Ideas for Students to Consider

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What Are Marketing Research Topics?

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100 best marketing research topics for all.

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!

Marketing Thesis Topics

Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.

Analysis and determination of consumer buying behavior for Coca-Cola
A study on famous well-marketed brands that got away with selling substandard quality products
A study showing the impact of advertising on consumer behavior
Brand advertising and political campaigns: a possible interwoven impact?
A review of the outcomes of advertising in a recession
Exhaustive research on how brands exploit impulsive buying
A study of how celebrity endorsements on ROI affect CPG brands
A survey of the impact of augmented reality on marketing experiences
Critical research on how AI will help make better marketing decisions
A study of the perspective and reception of Americans to targeted ads based on their browser history

Current Marketing Issues

There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!

A decline in organic reach on social media platforms
Difficulty in building a well-recognized brand name
Getting readers to see content
Understanding marketing results
Marketing budgets included by BREXIT
Optimizing business for voice search
Bridging the technology gap
Ensuring compliance with GDPR
Overdependence of potential customers on amazon
The effect of COVID-19 on the global economy

Marketing Research Topics

Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!

Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
The effect of social media on buying choices
Online purchasing: a study of the product characteristics buyers look for
An exploration of the differences in marketing strategies across cultures
Manipulation tactics: how brands can get more customers
A study of how customer loyalty is affected by brand image
Analyzing how TV advertising affects the top of mind awareness
Do people appreciate being click baited into sponsored posts?
A study on how to make customers purchase goods and services in the luxury category

Digital Marketing Blog Topics

Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!

10 insightful differences between paid search and organic search
Tips for promoting content on Pinterest
SEO tactics to avoid like the plague
How to increase your followers on social media
Best tips to help you grow your paid social ROAS
Why should you follow your competitors on social media?
Dos and don’ts of social media marketing
How to create content your audience will be eager to share

Marketing Essay Topics

What is the most effective form of marketing?
Internet marketing trends to expect in the future
What important brand attributes lead to an increase in customer loyalty?
A look into marketing approaches that broke through strong market monopoly
The impact of social media on consumer buying behavior
Comparison of advertising versus building brand equity
Rebuilding trust in influencer marketing
How to generate leads effectively

Content Marketing Topics

10 biggest graphic design mistakes companies make in their marketing pieces
How to create captivating e-newsletters that people will pay attention to
Repurposing marketing content for small businesses
Working more micro-content into marketing efforts
Multi-step versus one-step content marketing campaigns
The five Cs when creating content marketing copy
Creating compelling content marketing campaigns in 10 steps
Content marketing: how to generate more leads and close sales

Strategic Marketing Problems

There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.

Inability to explain products or services delivered
Not clearly defining a company’s market segment
Lack of innovating commercial department
Lack of business visibility
Missing links between sales and marketing departments
Lack of marketing plan
Lack of personal branding, brand image, and professional reputation
Thinking the company or business can survive without marketing

Marketing Blog Topics

Facebook advertising: pros and cons
10 benefits of inbound marketing
The most frustrating problems faced in inbound marketing
How to generate subscribers for your blog faster than ever!
10 benefits of content marketing lead magnets
Five video content marketing myths you must discard
30 social media campaign ideas from big brands

Controversial Marketing Topics

Does google give preferential treatment to big brands?
Does social media affect SEO ranking?
Are grey SEO techniques safe?
Are YouTube videos more engaging than TV ads?
Are building e-mail lists still one of the best ways to sell?
Will immersion marketing through VR technology to be accepted?

Sport Marketing Research Topics

Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.

How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
Emerging opportunities in sports marketing and how to capitalize on them
How to effectively capitalize on the wearables market
Should more women and children get into sports?
Should seniors be allowed to participate in some games?

Marketing Presentation Topics

Mastering in-house SEO
The path to gaining and building customers trust
Brand awareness versus ROI
Effectively personalizing customer communications
The best SEO strategies that increase site traffic

International Marketing Topics

Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!

The effect of globalization on consumer behavior
How do international brands compare to local brands?
Do international brands always have advantages over a local brand?
Creating brand awareness by utilizing global event marketing
How to market products on an international level

Marketing Plan Topics

The importance of a marketing plan to the success of a business or product launch
Building a tactical marketing plan
How is a marketing strategy different from a marketing plan?
Indispensable parts in writing a marketing plan

Ethical Issues In Marketing

Targeted Ads based on browser history
Immersion marketing through virtual reality
The exploitation of impulsive buying
Click baiting into sponsored posts

Affiliate Marketing Topics

How to find profitable niches in affiliate marketing
How to get readers interested in what you market
How to build a personal website: the ultimate guide

Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics. We wish you the best in your research!

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71+ Research Paper Topics & Ideas for Marketing Students

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.

However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.

Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.

But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.

Table of Contents

How to Choose the Best Research Paper Topics

Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.

While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers. Here are a couple of factors you ought to keep in mind while selecting a topic:

Keeping your personal interest in mind

You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.

A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.

Don’t leave it till the last day

A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.

Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.

Examples & List of Research Paper Topics

If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:

How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
What manipulation tactics do brands use to get more customers?
How can brand image be communicated via social media marketing?
How can social media impact the buying choices of shoppers?
Are consumers equipped to shield themselves from direct marketing strategies?
Determine and analyze consumer buying behavior for [product name]
How does advertising impact consumer behaviour?
How does family orientation impact marketing communications?
What characteristics do buyers look for when purchasing a product online?
How does global marketing incorporate standardization?
What attributes do consumers look for when comparing products online?
How do financial institutions differentiate their goods and services on the basis of social class?
Is direct marketing really the most effective form of marketing?
What internet marketing trends can be expected for the future?
How to marketing strategies differ across different cultures?
Can brand advertising impact political campaigns?
How do brands exploit impulsive buying?
How does loyalty cards encourage sales and boost customer loyalty?
Can well-marketed brands get away with selling substandard quality products?
How is globalization having on impact on consumer behaviour?
Impact of brand image on customer loyalty
Brand attributes that lead to an increase in customer loyalty
Successful marketing approaches that helped break through strong market monopoly
Impact of cause marketing on brand affinity with young mothers
Effect of consumer promotions and discount offerings on brand equity
The outcomes of advertising in a recession
Influence on Social Media advertising on consumer behaviour
Effect of TV advertising on top of mind awareness
Understanding customer perceptions around event sponsorships
Does corporate social responsibility translate into sales?
Canadians perspective on being targeted with mobile ads based on their browser history
Is direct marketing welcomed by people?
Are customers able to differentiate between various mortgage offering by competing banks?
Does social media influence buying behaviour
Do people like being click baited into sponsored posts?
Understanding the impact of celebrity endorsements on ROI for CPG brands
Women’s sentiments around comparison advertising
How effective is comparison advertising to build brand equity?
Do consumers prefer purchasing routine grocery products online?
Is earned media perceived to be as important as it appears to be?
What makes people want to share content to their friends?
Understanding why content goes viral
Marketing challenges around the evolving family structures
Are we losing the emotional value and significance of money being in a cashless society?
Is centralized global marketing a good idea for brand health in local markets?
How is augmented reality going to enhance marketing experiences?
How will artificial intelligence support in making better marketing decisions?
Is immersion marketing through virtual reality technology going to be accepted?
What does the luxury auto buyer look for in a car?
How to instill a desire to purchase for customers in the luxury category
Harmful effects of advertising to kids
Impact of in-store branding on brand salience
Effect marketing strategies for restaurant businesses
Habit formation and ways to integrate new products in consumer lifestyles
Is display advertising going to die?
Can Snapchat help small business grow?
How do customers perceive the brand who advertise on Instagram?
The impact of humour in advertising
Do customers pay attention to nutrition labels?
What triggers impulse buying behaviour
Essentials to sky rocket a new brand to heights of awareness
The factors that lead to customer satisfaction in young adults
Elements that help build an emotional connection with your audience
How do males and females differ in their buying behaviour of mobile phones
Does language targeting help in ethnic advertising?
Customer Perceptions: Are well known brands good in quality?
Is radio still an effective method of advertising?
Rural vs Urban marketing challenges to be mindful of
Impact of internal branding on employee retention and turnover
An in-depth analysis of political marketing in Canada

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Marketing Research is essential for any business that wants to understand its customers, competitors, and market trends. Marketing Research Topics are the specific questions that guide the collection and analysis of data to provide insights and recommendations for various marketing decisions.

These topics cover a wide range of areas, such as product development, pricing, promotion, distribution, customer satisfaction, loyalty, segmentation, branding, and more. In this blog, we will discuss some of the top Marketing Research Topics that can help marketers achieve their goals and gain an edge over their competitors.

Table of Contents

1) Best Marketing Research Topics list

a) Digital Marketing Topics

b) Content Marketing Topics

c) Strategic Marketing Problems

d) Social Media Marketing Research Topics

e) Exceptional Marketing Research Topics

f) Unique Marketing Research Topics

g) Premium Marketing Research Topics

h) Interesting Marketing Research Ideas.

i) Current Marketing Research Topics

j) Impressive Marketing Research Topics

2) Conclusion

Best Marketing Research Topics list

Here, we explore various Marketing Research Topics to uncover insights and strategies for informed decision-making and business success.

1) Digital Marketing Research Topics

Listed below are some of the best Digital Marketing Research topics:

a) Digital Marketing's influence on brand recognition

b) Social Media's function in Digital Marketing

c) Efficiency of digital advertising

d) Mobile technology's influence on Digital Marketing

e) Search engine optimisation's role in Digital Marketing

f) Utilisation of Big Data in Digital Marketing

g) Digital Marketing's impact on customer engagement

h) Content Marketing's position in Digital Marketing

i) Effectiveness of strategies in Digital Marketing

j) Digital Marketing's impact on shopping behaviour

k) Artificial intelligence's role in Digital Marketing

l) Video usage in Digital Marketing

m) Digital Marketing's impact on Sales

n) Influencer Marketing's role in Digital Marketing

o) Email Marketing's effectiveness

p) Digital Marketing's impact on customer loyalty

q) Social Media analytics in Digital Marketing

r) Integration of Voice Search in Digital Marketing

s) Digital Marketing's Effect on Return on Investment (ROI)

t) Automation's Role in Digital Marketing

2) Content Marketing Research Topics

Listed below are the top Content Marketing topics:

a) Building brand identity through Content Marketing

b) The social media landscape in Content Marketing strategies

c) Evaluating the impact of content advertising effectiveness

d) Mobile technology's influence on Content Marketing strategies

e) Search engine optimisation's significance in Content Marketing

f) Harnessing Big Data for informed Content Marketing decisions

g) Customer engagement strategies in Content Marketing

h) The crucial role of Content Marketing in digital strategies

i) Assessing the effectiveness of Content Marketing strategies

j) Content Marketing's influence on consumer shopping patterns

k) Artificial intelligence: A catalyst in Content Marketing innovation

l) Video content strategies for effective Content Marketing

m) Driving sales through strategic Content Marketing

n) Influencer collaboration's impact on Content Marketing success

o) Email marketing: A pillar of effective content distribution

p) Fostering customer loyalty through tailored content experiences

q) Social media analytics for informed Content Marketing insights

r) Integrating voice search into Content Marketing strategies

s) Measuring Content Marketing ROI: A comprehensive analysis

t) The role of automation in optimising Content Marketing effort

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3) Strategic Marketing Research Topics

Here’s a list of Strategic Marketing Research Topics:

a) Strategic Marketing Research's influence on brand positioning

b) The role of market segmentation in Strategic Marketing Research

c) Evaluating the effectiveness of competitive analysis in Strategic Marketing

d) Technological innovations and their impact on strategic Marketing Research

e) Consumer behaviour studies: Informing strategic marketing decision-making

f) Strategic Marketing Research in the era of Big Data analytics

g) Customer journey mapping: A strategic approach in Marketing Research

h) The positioning of brand equity in Strategic Marketing Research

i) Assessing the effectiveness of pricing strategies in Strategic Marketing

j) The impact of environmental scanning on strategic Marketing Research

k) Artificial Intelligence's integration in strategic Marketing Research

l) Utilising surveys and feedback loops in strategic Marketing Research

m) Strategic Marketing Research's influence on market penetration

n) Stakeholder analysis: A key component of strategic Marketing Research

o) Email surveys and their role in strategic Marketing Research

p) Building customer retention strategies through strategic Marketing

q) Social Media monitoring in strategic Marketing Research

r) The integration of Voice of the Customer (VOC) in Strategic Marketing

s) Assessing ROI in strategic Marketing Research initiatives

t) The role of automation in enhancing Strategic Marketing Research.

4) Social Media Marketing Research Topics

Here’s a list of Social Media Marketing Research Topics:

a) Exploring Social Media's impact on brand recognition

b) The role and function of Social Media in Digital Marketing

c) Measuring the effectiveness of Social Media advertising

d) Influence of mobile technology on Social Media Marketing

e) Optimising Social Media presence through SEO strategies

f) Leveraging Big Data for insights into Social Media Marketing

g) Enhancing customer engagement through Social Media Marketing

h) Positioning Content Marketing within Social Media strategies

i) Evaluating the effectiveness of Social Media Marketing strategies

j) Understanding Social Media's influence on consumer shopping behaviour

k) The integration of Artificial Intelligence in Social Media Marketing

l) Utilising video content for effective Social Media Marketing

m) Analysing the impact of Social Media Marketing on sales

n) Role and impact of Influencer Marketing in Social Media

o) Effectiveness of Email Marketing in Social Media context

p) Fostering customer loyalty through Social Media Marketing

q) Utilising Social Media analytics for strategic insights

r) Integrating voice search in Social Media Marketing strategies

s) Measuring Social Media Marketing's Return on Investment (ROI)

t) The role of automation in Social Media Marketing

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5) Exceptional Marketing Research Topics

Given below are Research Topics for Exceptional Marketing:

a) Offshore marketing and evaluating optimal distribution strategies for new companies

b) Marketing distribution channels and potential mistakes to avoid

c) Examination of online shopping in China, discussing its influence and opportunities

d) Explanation of the concept of Artificial Intelligence in marketing

e) Discussion of the components of a competitive marketing strategy

f) Impact assessment of augmented reality on the marketing experience

g) Pricing and positioning strategies for marketing effectiveness

h) Description of the role of Social Media in lead generation

i) Development and execution of investment banking in developing markets

j) Impact analysis of European financial supervision on cross-border financial investment

k) Consumer purchase decision and the influence of e-marketing

l) Customer buying behaviour and the role of sensory marketing

m) Gender influence on business startups

n) Analysis of the significance of leadership and culture in organisational change

o) Case study of Nike, evaluating the role of CSR

p) Analysis of the use of Omni-channel tracking in marketing

q) Comparison of Augmented Reality (AR) and Immerse Technologies in Marketing

r) Comparison of the use of User-Generated Content and Content Mapping in Marketing

s) Application of Progressive Web Apps (PWAs) in marketing

t) Pros and cons of using Predictive Analytics and Browser Push Notifications in marketing

6) Unique Marketing Research Topics

Here’s a list of unique Marketing Research Topics:

a) Analysing the impact of cultural shifts on consumer behaviour

b) Unveiling the power of neuro-marketing in understanding consumer choices

c) The role of augmented reality in enhancing market research

d) Green marketing: sustainability as a critical factor in consumer preferences

e) Cross-cultural marketing: navigating diverse global markets

f) The influence of gamification on market research strategies

g) Ethical considerations in contemporary market research practices

h) Examining the role of blockchain in revolutionising marketing data security

i) VOC analysis: Strategies for effective implementation

j) The impact of virtual events on market research dynamics

k) Harnessing the potential of chatbots in gathering customer insights

l) Understanding the psychology of brand loyalty in changing market landscapes

m) Market research in the age of privacy concerns: navigating regulatory challenges

n) Evaluating the effectiveness of experiential Marketing Research

o) Innovations in mobile market research: adapting to the smartphone era

p) The intersection of market research and artificial intelligence

q) Measuring emotional engagement in Marketing Research

r) The role of predictive analytics in anticipating market trends

7) Premium Marketing Research Topics

Here, we discuss the premium Marketing Research Topics in the contemporary world:

a) Crafting an exclusive brand experience: Beyond digital channels

b) Strategic utilisation of luxury influencers in marketing

c) Innovative approaches to premium Content Marketing

d) Augmented reality in premium branding strategies

e) Customised user journeys: Personalisation in Premium Marketing

f) Blockchain technology in ensuring brand authenticity for premium products

g) Neuro-Marketing: Understanding the premium consumer's mind

h) Exclusive partnerships and collaborations in premium branding

i) Data privacy and security concerns in premium customer relationships

j) Sustainability as a premium brand value: Strategies and challenges

k) The role of experiential marketing in premium product launches

l) Psychological pricing strategies for premium goods

m) Virtual reality experiences for premium brand engagement

n) Ultra-personalisation: Tailoring premium services to individual needs

o) Emerging trends in premium customer retention strategies

p) Cultivating a sense of exclusivity: Membership programs in premium marketing

q) The impact of limited-edition releases on premium brand image

r) Luxury branding in the digital age: balancing tradition and innovation

s) Premium market positioning: Differentiating in a crowded landscape

t) Strategies for niche market penetration in premium sectors

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8) Interesting Marketing Research Ideas

Discussed below are a few interesting Marketing Research ideas:

a) Utilising pillar content for sales growth: An exploration of effective strategies

b) Examining the roles of Mobile Marketing in driving business success

c) The intersection of internet security and its implications for online marketing

d) Determining the optimal social media platform for marketing baby products

e) The role of social media in business survival and growth

f) The importance of competitor analysis in shaping brand marketing strategies

g) Political campaigns as a factor in brand marketing dynamics

h) Assessing the viability of centralised marketing for international brands

i) Exploring brand salience and its impact on in-store branding

j) Social class distinctions and their influence on company service perception

k) Exploring commonly used methods for predicting consumer behaviour

l) Investigating the influence of advertising during economic recession periods

m) Strategies employed in the marketing landscape of the fashion industry

n) In-depth exploration of targeted marketing using paid search engine ads

o) Assessing the impact of television advertisements on consumer moods

9) Relevant Marketing Research Topics

Here’s a list of relevant Marketing Research Topics:

a) Impact of Covid-19 on the marketing initiatives of the organisation

b) Effect of the Covid-19 emergence on business communities

c) Influence of the Covid-19 emergence on marketing operations

d) Examination of the impact of brand promotion and celebrity usage on ROI

e) Analysis of how lockdown situations impact an organisation's PR activities

f) Significance of the marketing mix on organisational performance

g) Discussion on the importance of STP analysis for any business entity

h) Analysis of the impact of Covid-19 and subsequent lockdown on the hospitality sector

i) Effects of Covid-19 and subsequent lockdown on the aviation industry

j) Importance of an environmental audit for formulating effective marketing strategies

k) Impact of Covid-19 and the subsequent lockdown on the service sector

l) Exploration of the impact of Covid-19 and the subsequent lockdown on the sports industry

m) "Just Do It" - one of the most successful environmentally conscious advertising taglines

n) Examination of the successful marketing strategies of Apple, Southwest Airlines, and Budweiser

o) Importance of personalisation in marketing

10) Impressive Marketing Research Topics

Listed below are some of the impressive Marketing Research Topics:

a) Impact of consumers' implicit and explicit knowledge on their purchasing behaviour

b) Implementation of centralised global marketing

c) Integration of IoT, wearables, or smart devices for automated customer service

d) Definition and application of e-CRM in marketing

e) Interconnection between brand awareness and repeat purchases

f) Establishing a company's brand image through Guest Blogging

g) Strategies for managing marketing and company reputation effectively

h) Examination of Corporate Social Responsibility as a marketing tactic

i) Optimal social media approaches to enhance customer engagement

j) Analysis of social media marketing's influence on customer behaviour

k) Relationship dynamics between influencer marketing and lifestyle branding

l) Technologies pivotal in improving customers' online decision-making processes

m) Exploring efficient marketing strategies to mend a damaged reputation

n) Human Resource Management and the motivational factors crucial for future leaders

o) Influence and importance of performance management in large and diverse organisations

Conclusion

Marketing Research Topics vary from how Digital Marketing influences what we buy to whether traditional methods still work. You can also explore Social Media's role, how online ads perform, and the impact of loyalty programs. Other areas include product placement, celebrity endorsements, and how pricing affects what consumers choose. Regardless of the topic, thorough and organised research is crucial for accurate and reliable findings.

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Marketing and advertising-based research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic.

Overview: Marketing-Related Topics

How to find a research topic (video)
Traditional (offline) marketing topics/ideas
Digital (online) marketing topics/ideas
Examples of actual dissertation topics
Free Webinar : Topic Ideation 101
Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below.

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
The impact of demographic targeting on traditional marketing performance among green businesses
The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
Exploring factors related to outdoor advertising recall in India
Measuring the ROI of traditional marketing efforts: a review of current methods
Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
The use of public relations in traditional marketing campaigns among large insurance companies
The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Free Webinar: How To Find A Dissertation Research Topic

Research Ideas: Digital/Online Marketing

Social media marketing

The use of artificial intelligence in social media marketing among online fashion companies in Sweden
The impact of social media on public relations and media relations: a Case Study of Nandos
The role of Twitter in crisis communication and reputation management: a discourse analysis
The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
The use of social media for market research and consumer insights among SMEs in Kenya
The impact of social media on consumer buying behaviour of fast food in Italy
The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
The relationship between social media engagement and website traffic: an analysis of fitness brands
The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
The experiences and use of SEO in content marketing strategy among small online businesses
The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
The use of user-generated content in building brand trust and engagement among green companies in the UK
Measuring the ROI of content marketing efforts among luxury brands
The perception and use of Chat GPT in content creation among small online businesses
The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
The use of remarketing and retargeting in search engine marketing campaigns among marketers
The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Research Topic Kickstarter - Need Help Finding A Research Topic?

Email marketing

The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
The use of personalization on email marketing performance among craft bloggers
The impact of automated email marketing among local online retailers on customer loyalty and retention
The use of automation and triggered emails in increasing engagement and conversion rates for online courses
The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
The role of mobile optimization in email marketing targeting Gen Z consumers
The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
Customer Success and the Transformation of Customer Relationships (Raines, 2022)
The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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233 Marketing Research Topics To Come Up With An Impressive Paper

Marketing is everywhere nowadays – from TV adverts to the pop-up ads that appear on our web browsers. No matter how much you may try to ignore it, marketing knocks still knocks at your door.

Despite all these, however, many students still struggle to develop top-notch marketing research paper topics. You might say, how is that even possible? Well, my friend, let me bring it to your attention that there are hundreds, if not thousands, of post-graduate students struggling to find such writing ideas.

But this where we draw the battle lines.

Marketing Topics For Research Paper: What You Need To Know

To be certain of a top grade in any field of study, you have to go the extra mile. Marketing is one of those flooded fields with stiff competition. Therefore, you have to come up with something fresh and original to convince your reader.

Create interest in the reader’s mind of a particular offering
Be precise and to the point
Not repeat what is already out there
Not offer the reader what is not there

Unlike any other topic, these are unique because they intend to sell a product or service to potential buyers. Thus, it would help if you handled it with a lot of care.

What To Avoid When Writing Marketing Paper Topics

Below are crucial points to consider for your marketing research topic:

Do not be too wordy
Avoid using words that are uncommon among the famous market
Beware of being sensational

When writing your research paper’s marketing topics, the end goal should be to sell the product and build a reputable brand for yourself.

Explore these writing ideas for your inspiration:

Marketing Research Topics For College Students

Marketing strategies for integrating new products into segmented markets
The impact of coronavirus on marketing communication strategies
How can companies best advertise their products overseas?
Pitfalls to avoid when crafting marketing messages for children and other minors in the society
Factors that determine client satisfaction in new markets
Discuss the effectiveness of using discounts and loyalty cards in the marketing of products
The impact of using black Friday offers in the wake of the Black lives matter movement
Is it practical to contact clients via email subscriptions and newsletters?
The role of conducting marketing research before attempting to bring a new product on board
Define market segmentation and the essential pointers that segment various markets
Compare and contrast marketing strategies in developing countries versus developed countries
How do multinational companies carry out marketing as compared to local enterprises?
The role of technology in marketing: A case study of simulations and virtual reality
Evaluate the effectiveness of consumer education and awareness in marketing
How does the marketing of food items vary from other products in the market?
Discuss the effectiveness of various marketing channels and strategies
Emerging opportunities and challenges in the field of marketing
Modern tactics and paradigms used in business and consumer marketing
Why it is essential to understand the culture of a market before venturing into it
The role of academic papers of marketing in the business world

Professional List of Marketing Research Topics

How CSRs help companies to make inroads into communities
The impact of brand manipulation on the company’s reputation
The role of social media in marketing: A case study of Twitter marketing
How the fashion industry markets its product to potential clients
The impact of gender and stereotypes in creating marketing and promotional messages
How global marketing varies from local and national marketing strategies
The role of political campaigns in impacting marketing and sale of products
Techniques used by the gaming industry to attract teenagers and youths
Analyzing successful business enterprises: A case study of Apple industry
Adverse impacts of advertising alcoholic related products to children
What makes a brand stay in the market for years without losing its meaning?
Has technology replaced traditional marketing tools and strategies?
The role of smartphone advertising in reaching the digital natives and tech-savvies
The impact of radio and TV marketing on getting middle and working-class
Compare and contrast new market entry strategies versus traditional ones
How companies take advantage of impulsive or exorbitant buyers
Evaluate the effectiveness of in-store branding
Discuss the advertising strategies used by hotels and restaurants in attracting potential clients
The impact of social class on preparing marketing and promotional messages
How centralized marketing affects global brands and products

Sport Marketing Research Topics

The role of sports hubs in the management of sports organizations
Facilities and services that help save costs on sports
Sourcing of funding for sporting activities in developing countries
The part of the World Cup and Olympic games on marketing strategies and promotional messages
Marketing strategies that work best for football fans
The effect of sports celebrities on marketing and promotions
How effective is branding on sportswear as a marketing strategy?
Evaluate the effectiveness of Adidas advertising in the Olympic Games 2008 in China
The role of marketing and modern challenges in advertising decisions in the sports industry nowadays
Consumer buying behavior with brand loyalty and types of sports buying behavior.
Factors that cause people to buy certain sports products: A case of Nike
Explore the historical overview of the exciting development of Nike in providing athletes with equipment for their sports.
Analyze the interior structure of a sports company and how this affects its marketing strategies
Specific characteristics of companies that have excelled through sports branding and marketing
The impact of the orientation of sports heritage, performance, and style in marketing
Critically analyze the impact of using Chelsea as a brand name in product advertising
The production and replacement of goods and services: A case of sportswear
How sports brands operate effectively and competitively in international markets
Creating the relevant skills for sports advertising and branding
The impact of practical knowledge about innovative techniques of production in sports marketing

Best-Rated Research Papers Topics in Marketing

Evaluate the effectiveness of online shops as compared to the physical ones
How multinational companies compete in the markets by creating an international marketing orientation
Discuss how certain companies gain a competitive advantage in comparison to other companies
Analyze the importance of concentrating on the needs of consumers when composing marketing messages
The essence of feedback from clients in a marketing strategy
How have giant companies remained and strengthened their leading position in the European sports industry?
Discuss the underlying aspects of modern advertising
The effectiveness of poster advertising on bus stations before the launch of a product
Slogans’ role in marketing: A case study of Adidas’ saying: ‘Impossible is nothing.’
Evaluate the effectiveness of commercials with sports personalities: A case of David Beckham
How companies adapt cultural incidents and attention to individualistic attractions in marketing messages
Ways of determining the budget for a marketing campaign
Assess the workability of creating an innovative and creative marketing message
Discuss how companies strike a balance between making profits and effective marketing strategies
Should modern marketing messages be informative or persuasive?
The impact of comparative marketing messages on the behavior of a product in the market
Why an evaluation of the company’s strength and weaknesses is essential in developing its marketing plan
The role of integrated marketing information of an organization on its marketing plans
How to discover management trends in market segments
Why companies need to build units for marketing information that are concerned with trends and developments within the marketplace

Research Topics in Real Estate Marketing

Why finance is a critical consideration in real estate marketing
Reasons for the fluctuating financial system in real estate
The impact of coronavirus and recession on the real estate industry
Is the curriculum on real estate marketing effective in producing talented minds?
The effects of property finance marketing on the modern society
The role of business investors in helping people own homes
Owning a Home and the Effect of Credit Unions
Challenges and benefits of mortgages and loans on the real estate industry
Explain how real estate companies can cope with business financial loans
Give a detailed analysis of potential customers in real estate marketing messages
Discuss the various property financing versions in the USA
Evaluate the importance of studying Geography and finance in real estate marketing
Discuss the slow rate of growth of real estate industries in developing countries
Why have real estate marketing messages been greeted with a cold shoulder?
Discuss the unexploited possibilities and opportunities in rural areas
How to maintain equity and still control debt funding in real estate industries
The role of investors together with institutional traders in managing the real-estate companies
Technologies advances in real estate that are transforming the industry
How the fiscal sector is affecting property market developments
Assess how real estate companies are coping with the changing market demands

Sample Marketing Research Project Ideas

Distinguish between brand loyalty as a behavior and as an attitude in marketing
The importance of rankings concerning the popularity of brands
Discuss marketing strategies that create a higher self-confidence in buying decisions
Analyze the higher level of risk in purchasing decisions
Why some customers are more store loyal than others
The role of global brands in creating a marketing ecosystem
Discuss the history of world commerce and how marketing strategies have evolved over time
How has the internationalization of finance and business affected marketing?
The importance of geographical extension among marketers
Why do customers pay keen attention to the price of products
The role of mass production in determining the marketing strategies
How to balance between demand and supply when creating marketing messages
How to create a suitable image for a brand, product, or service
The impact of global brands communicating in worldwide sports events
A primary investigation of what motivates people to buy certain products over others
How virtual communities help marketers communicate their messages
An exploration of using cinematic media to promote food products
The impact of personal styles and preferences on marketing messages
What effect do personal statements from celebrities have on marketing strategies?
An analysis of sponsorship based on marketing

High-Quality Marketing Thesis Topics

The implications of social media marketing on cost and speed of delivery
An investigation of the relationship between marketing messages and customer emotions
Examine the relationship sources of income and buying behaviors
Research into the causes of the decline of newspaper advertising
Are marketing messages overrated?
The impact of brand ambassadors on user-generated branding programs
Explore the effects of integrating relationship marketing strategies
Effects of increased commercialization
How often should a promotional notice be posted in a day?
Do global warming and its consequences have anything to do with marketing?
How to create an emotional appeal in marketing messages
Analysis of strategic success factors in the internalization of marketing messages
The impact of repetitive advertising upon consumers
International business management strategies that work well for start-ups
The effect of marketing messages on the physically disabled
Evaluate how marketing messages have been used to spread sexual messages
Discuss the legal and ethical implications of marketing
How to craft compelling marketing messages that do not discriminate against race
What causes the relevant authorities to ban particular marketing messages?
The impact of creating controversial sports messages

Motivating Marketing Research Questions

Opportunities and threats to marketing products and services overseas
How long have you been a customer, and what has kept you going back?
How can companies attract their target audience more often?
Factors that necessitate one company to stand out from another
How to improve your product and service delivery
Practical ways of better serving your clients
Discuss how big is your potential market
Will this market segment grow or shrink in the future?
What other products and services out there are similar to the ones we are offering?
Who are our top competitors, and what are they doing differently from us?
What portion of the market share do our competitors own?
What part is available for you to own or take?
What is the educational level of the people you are writing the promotional message to?
What is the household income of your potential market?
What is the impact of the household size on the kind of marketing strategy to compose?
What are the hobbies and interests of your potential clientele?
What are the most significant challenges you are likely to encounter when marketing?
What is your preference when it comes to making purchases?
What determines the shop or boutique where you buy your products?
How will the product fit the needs of the potential clients?

Must-Have Marketing Research Topics For College Students

Latest marketing strategies in the light of the changing mobile customer experience
How country relations impact the marketing communication messages used at the cross-border level
The new way to boost sales through conversational strategies
The impact of marketing conferences and conventions on the practice
Why most companies slash marketing budgets at the expense of profits
The role of marketing automation in reaching out to more clients
The importance of social networking in developing contacts for marketing
Discuss the effectiveness of content marketing for the entertainment industry
The essence of tag lines in creating memorable marketing messages
Why should a company have customer evangelists?
How to incorporate value prepositions in marketing messages
The impact of marketing messages on millennial and Generation X
How companies are using blogs and YouTube to market their products
Discuss the effectiveness of online marketing among the youth
Should nonprofit organizations prepare marketing messages?
The importance of web analytics in determining the performance of a marketing message
Do companies follow procedure when it comes to permission email marketing?
Explore the various challenges of email campaigns
Discuss the effectiveness of word-of-mouth marketing strategy
Why the voice of the consumer is necessary for a marketing campaign

Hot Topics in Marketing

Analyze the developments made in B2B marketing
Discuss the qualities of a top-notch advertisement copy
What is the importance of benchmarking in business marketing?
The role of brand management in keeping it afloat
Discuss the effectiveness of corporate blogging
Evaluate marketing strategies that consider customer engagement
How to retain customer through marketing campaigns
How to market products amid economic crisis
The impact of 5G on high-tech marketing
How does hiring outside resources affect marketing?
The essence of keywords in online marketing
The rise of personal branding on Instagram and YouTube
How to collaborate marketing operations in different localities
Analyzing the consumer buying behavior of apple laptops
The impact of family orientation on the consumer behavior
Features that clients look for when purchasing online products
Why companies should understand customer perceptions of their products
Discuss the relationship between corporate social responsibility and sales
Evaluate the acceptance of direct marketing from people
The impact of click baits on marketing strategies: Are they ethical?

Marketing Class Project Ideas

The impact of sentiments from brand ambassadors on the performance of products
Consider the behavior of consumer purchases online and offline
What makes a person refer his/her to a particular product?
Why products go viral
The emotional value of marketing messages
Significance of a cashless society
Augmented reality and marketing
Understanding car buyers
How humor affects advertising
Triggers to impulsive buying behavior
Customer satisfaction among young adults
Male and female marketing techniques
Impact of customer perceptions
Political marketing in the USA
Brand management
Market targeting
Market forecasting
Purchasing management
Product positioning
Nonprofit marketing

Digital Marketing Research Topics

Social media marketing
Telemarketing
Smartphones and relationship marketing
Pitfalls of e-marketing
Marketing timing across social media platforms
Digital market segments
Customer privacy
Confidentiality
Black Fridays
Snapchat marketing
Virtual reality technology

We hope that the over 200 marketing topics were able to meet your needs. If not, we offer affordable thesis help online for college students.

Try it today and get to enjoy cheap but quality thesis help!

150+ Unique Marketing Research Topics for Your Upcoming Projects

Marketing has developed into a massive industry with various specialized sectors. It is a broad field of study that includes different sectors of marketing. In the current era, marketing encompasses digital marketing, and, along with digital and traditional marketing, it is associated with various other marketing branches. Understandably, you feel speculative in this challenging position. After all, finding relevant marketing research topics is not that easy for most students.

When you write a research paper on marketing, you have to prove that you can systematically articulate your thoughts, find appropriate sources of information, and analyze data accordingly. But do not forget that this is only possible if you have a relevant research topic in marketing. In such a situation, we have got you covered!

This article will find some non-trivial and equally unique marketing research topics. We included topics on every possible marketing niche because we wanted topics from every niche.

Table of Contents

Selecting Marketing Research Topics

Before you begin sifting through the offered marketing topics, we suggest you first become acquainted with the selection procedure. The upcoming research paper will discuss your hard work, efforts, and skills. So, the research topic should also be about something that interests you. Take your time. Start researching certain research areas. So, for starters, brainstorm different marketing fields for which you wouldn’t mind delving deeper into the details.

Navigate Different Branches of Marketing

Nowadays, with marketing getting widespread, there are many marketing fields to accommodate your research. Analyze different marketing branches and then think about what fascinates you the most. Next, narrow those lists and start researching more about those topics. Just because marketing is complex doesn’t mean you must be stuck swimming in executive suite jargon to try to make sense of it. We are sure that in the end, you will come up with something extravagantly interesting and unique simultaneously.

Look For Your Marketing Interests

Reading and writing come with a few terms and conditions, and the most important is that the topic must be fascinating . So, the initial step would be to sit and jot down topics in marketing that you’re interested in. When you are interested in something, you automatically become passionate about that field of study. It will constantly motivate you to dig deeper and find relevant sources to support your research theories.

Investigate Factual Topics

Remember, a research paper is not a comprehensive narrative that can be dragged out indefinitely. A lot of research and hard work are required to draught a successful research paper. It is more than just assignment writing , which we used to do in high school. So, ensure that your research topic concludes with practical data and information. Conduct thorough research to make sure you can go a long way to providing comprehensive research about your topic. Enumerate a list of credible sources to support your hypothesis and arguments.

For Conceptualized Ideas, Google Marketing Research Topics

When you start browsing for “marketing topics for research,” you will get a whole list of Scholarly Ideas Based On Such Topics. Scrolling Through Those Lists Would Be The Best Approach For you. There are hundreds of possible themes for your paper, and you’ll undoubtedly find at least a handful that intrigues you.

Narrow Down Your Topic’s Approach

When you have compiled a few marketing topics, your next step will be narrowing them down. See if the following research topics consist of enough credible sources or not. For successful research, it is essential to choose a topic that will create an impact in your prescribed field. So select a research field that has never been invested in before or at least something in which you can show a whole new perspective.

Select the Topic

Topics that have been well examined will give you many references for blackening your arguments. To make your contribution to the discipline, look for research elements that have yet to be thoroughly investigated.

150+ Research Topics in Marketing

We understand finding marketing topics for research can be a tough job to handle. After all, marketing is such a vast field that sometimes deciding what topic you want to work on can be challenging. In such cases, we have enumerated a list of marketing topics to help you frame an excellent research paper.

We have classified these topics into different sections, which can help you choose according to your field of interest. Explore these lists of hot marketing research topics to ensure you select a topic that piques your interest.

Marketing Research Topics Related to Consumer Behavior

Marketing goods and services for personal consumption refers to consumer marketing. Or at least this is the first thing that pops up in our minds. Similarly, consumer behavior refers to studying consumers’ behavioral changes or individuals associated with a purchase.

The following topics are intended to be diverse, fascinating, and captivating for your marketing research. Have a look at them and select whatever suits you the best.

An integrative framework for cross-sectional consumer behavioral
Self-concept in consumer behavior
The significance and measurement of attachment in consumer behavior
Luxury goods and sustainability issues
Impact of brand equity and consumer behavior
The cultural influence of luxury consumption behavior among Italian consumers
The evolving behaviors of luxury consumption
Coca-Cola customer purchasing behavior: analysis and prediction
Consumer responsiveness towards environmental claims for clothing brands
A conceptual framework prestige- seeking consumer behavior
Symbolism and marketing performance: a theoretical approach
Assessment and evaluation of successful and failed instances of luxury marketing techniques
A symbolic interactions perspective on the function of products as social stimulants
Convergence and divergence in consumer behavior
Understanding the consequences of global retailing
Dimensions of consumer expertise: mapping a consumption constellation
The influence of sustainability declarations on customer ecological perception and performance expectancy: A detailed work on H&m
A symbolic interactionism perspective on the empirical models of consumer behaviors
Sensory marketing strategies and power in advertising
The impact of word of mouth and electronic word of mouth on consumer purchase intension

Influential Marketing Topics Regarding the Digital Market

In this digital age, digital marketing is undoubtedly becoming the most crucial aspect of the marketing world. If you are interested in digital marketing, the following juicy digital marketing research topics might guide you in the right direction.

Understanding the critical aspects of opportunities and challenges of digital marketing
Opportunities and challenges of marketing research in the 21st century
Assess digital marketing trends over the last 20 years and the future research directions.
A critical review of the effectiveness of internet marketing initiatives
A theoretical analysis of digital marketing techniques adopted by startups
Accessing the metrics of digital marketing strategies, transformation, trends, and realities
Study on digital marketing technique
What inspires college students to use Pinterest? A model with consequences for academics and marketers
Mapping the international qualitative marketing research
Investigating the transition from word-of-mouth marketing to electronic word-of-mouth and its consequences on customer behavior.
The significance of Corporate Social Responsibility (CSR) in marketing strategy
Conceptualizing influencer marketing as a modern phenomenon in reputation management
Analyzing the impact of search engine optimization on web accessibility
Addressing marketers’ over-reliance on digital content to boost revenues
Digital marketing strategy implementation: examining the digital marketing infrastructure
Ethical issues concerned with fundamentals of marketing research: a detailed study
Content marketing: the fundamental tool for design, advertising, and marketing: a systematic literature review
The influence of content writing in marketing communication: anatomy of digital marketing infrastructure

Distribution Marketing Topics for Research

Every firm, either new or established, requires a well-defined distribution channel for distributing its products or goods to customers. Have a look at these top-notch topics for your marketing assignment writing :

The distribution mechanism in SMEs and large-scale corporations
The impact of strategic and tactical causes marketing on brand loyalty among customers
Best strategies for incorporating new items into the lifestyles of the targeted clients
A comparative analysis of the distribution systems of SMEs and multinational corporations
Marketing 4.0: How technological advancements are transforming marketing organizations
Distributional channels: understanding and managing the structure of distribution channels
Brand manipulation techniques employed by marketers: learning organizational strategies
Understanding the sustainability of distributional marketing: an overview
Marketing mix modeling of Facebook
The distributional and promotional approach of winemakers
Identifying distributional changes in the Interactive Digital Media Ecosystem
Analyzing the best distribution techniques for new offshore marketing organizations.
Market segmentation: issues and perspectives
Rediscovering industrial market segmentation
The challenges of marketing logistics: Product distribution, Price, and Promotion
Contemporary commercial marketing strategies and concepts.

Social Media Marketing Research Topic Suggestions

In this digital era, more than one-fourth of the population is connected to some social media platform. Here are some suggestions for marketing research questions or topics regarding social marketing.

Social media marketing communication: efficiency and usage
Incorporating social responsibility and marketing strategy: a critical overview
The Most Notable Successes in the history of Social Media Marketing
Starbucks marketing analysis: a process that guarantees growth
Measuring the visual turn in social media campaigns
Social media influence on purchasing decisions: a case study on e-commerce sites
The effect of social media marketing on brand loyalty
The impact of Instagram content marketing on advancements in reach and engagements

Sports Marketing Research Topics

Sports marketing is a substantial source of revenue, which is why research in this field is essential for different researchers. Here are some sport marketing ideas for you to examine.

Sports marketing: The strategic perspective behind marketing communication
Mapping the role of sports marketing in attracting individuals
How intelligent chatbots’ outstanding content might help sports teams boost fan loyalty
Opportunities in sports marketing that are emerging and how to leverage on them
The psychology of sports marketing: a critical analysis
A handbook on sports marketing and social media
Examining the motives and restrictions of Twitter users in the context of social media and sports marketing.
Using social media to investigate the determinants of consumer reaction to sport marketing
Sports marketing and social media: a review on the motivation and constraints of Twitter users

Topic Ideas for Content Marketing

With the constant evolution in digital marketing, there has also been a significant boost in content marketing. In recent years, many students have used content marketing as their MBA dissertation topics . Let’s have a look at some excellent content marketing topics:

Essential content marketing strategies for SMEs
Understanding a theoretical approach to content marketing for engaging more organic traffic
Content marketing in SMEs: significance of entrepreneurial sensemaking
Content marketing as a fundamental tool of digital marketing: an overview of digital strategies for marketing
New opportunities for engaging strong brands on online platforms
Canvas’s design school content marketing strategies: exploring strategies
Identifying the dynamics of the same content across borders
Content marketing strategies for breaking through the clutter and winning more organic traffic
The rise of storytelling as an essential element of content marketing strategy

Marketing Topics for Research on Print Media

Print media is the most traditional and fundamental alternative for public communication. You can use print media research topics as your marketing project topics or dissertation topics. Let’s have a look at the following print marketing research topics that can be valuable for you:

Policies and attitudes in print media: mapping a consumption constellation
Effectiveness of print media industry in this evolving age: an analysis into the implications
Analyzing print media advertising in the era of social media
Is the global print media sector expected to expand or decline in 2021? An examination of the ramifications
The influence of print media on millennials and GenY: a comprehensive overview
Print media and digital media: a comparative analysis
Print-media advertising and selling smartness in a knowledge economy: understanding the economics of print media
Understanding the language of pictures in print media advertising: a historical preview

Relationship Marketing Project Topics

Relationship marketing is a Client Relationship Management (CRM) approach that focuses on customer retention, satisfaction, and lifetime value. Here is a list of some unique relationship marketing project topics for you:

Importance of customer relationship management: a thorough examination
Loyalty points as the unrivaled monarch of relationship marketing for retailers: a comprehensive synopsis
Conversion of print media into digital media: taking the Indian market as an example
Understanding the social media presence for effective relationship management
A strategic framework for customer relationship management
Relationship marketing management: a study on issues and challenges of the US market
Adopting customer relationship management: from strategy to implementation
Storytelling in content management: Using content marketing to create customer connections effectively
Relationship marketing in the post-pandemic era: expectations and realities
Understanding emotions in relationship marketing: looking backward towards the future
Customer gratitude in relationship marketing: a survey of the existing relationship marketing
The evolution of relationship marketing

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Non-Profit Marketing Research Topic Ideas

Non-profit marketing is continuously increasing day by day. In the last few years, various researchers have chosen non-profit marketing research areas as their research topics. Let’s have a look at some of the excellent research topics regarding NPOs:

Why are non-profits easier to promote on social media: The significance of warmth and brand representation
Non-profit marketing strategies: an exploratory study
Marketing in the non-profit organizations
Internet presence for NPOs in the current digital era
Social event marketing via internet platforms welcomes a new age for non-profit organizations.
Inspiring young people through dynamic and engaging call-to-actions – analyzing the contemporary non-profit strategies
In-person and virtual events: A two-pronged strategy for engagement in a fast-paced environment
The applications of marketing for non-profit organizations
Rethinking the framework for marketing strategies for NPOs from a global perspective
Methodology for assessing the relational dimension of a relationship marketing strategy: A research work of non-profit organizations

Strategic Marketing Questions and Topics for Research

If you are someone with a strategist’s attitude, then chances are that you’ll find these strategic marketing research topics intriguing.

Considerable factors behind a poorly executed market research
Strategic marketing management: an overview
An exploratory investigation of black Friday deals
Inconsistency in service value or communication of products: a social exchange perspective
Strategic marketing insights for creating a competitive advantage
Contemporary strategic marketing for non-profit organizations
Understanding strategic marketing planning for radically new products: an international perspective
The international marketing strategy of Starbucks: a case study
The theory, practices, and research agendas of strategic marketing planning
Determinants and benefits of global product marketing
Relationship between marketing research and marketing strategy: understanding the ins and out of strategic marketing
Black Friday and Cyber Monday: Understanding digital strategies of organizations

Read Also – 150+ Business Research Topics

Marketing Research Topics Regarding Advertising

Still not able to select your marketing topics? Hang up! We’re sure this list of exciting marketing research topics will help you.

The negative and positive impacts of advertising on the youth: a research overview
Understanding the relationship between advertising and the application of humor
The effect of advertising on the recession period
Understanding the influence of advertising on consumer behavior
Impact of brand advertising on political campaigns
An ethical examination of advertising deception
Addressing false and misleading advertising: an empirical investigation
A comparative analysis of the dove campaign promoting natural beauty with other misleading advertisements
Unethical practices of advertising: a case study of some selective products
Understanding the advertising law of The united states

International Marketing Research Paper Topics

Marketing is the global stage where most entrepreneurs get to connect. If you are considering choosing international marketing as your research area, then the following international marketing research topics are a win-win for you!

International market entry: a case study on Tim Horton’s
Social media as a game changer for global marketing: an overview
Global market entry strategies: understanding the internalization approach
Marketing athlete’s events across international borders: a comprehensive approach
Environmental determinants of international market entry strategies
Understanding the international market segmentation: issues and perspectives
Financial market development: International evidence
Liberalization of capital controls and expansion of the stock market
Entrepreneurial businesses’ effectuation and global markets expansion
The social networks of international entrepreneur firms

Pandemic-Related Marketing Research Paper Topics

The COVID-19 pandemic upended the rule book of several entrepreneurs. It questioned the established norms of the current human relationship and brand development. So much has recently changed that there’s no turning back to the old routine. Here are some new pandemic-related marketing topics for research:

The influence of covid-19 on marketing and its philosophy
How online marketing assisted companies during the epidemic
Pandemic marketing story: Mapping a retailing constellation
Long-term vs. short terms marketing approach by businesses: a comprehensive overview
Internet marketing during the pandemic: new trends and policies
The globalization of the international economy in the post-pandemic decade
Post-pandemic recovery strategies for organizations: stimulating lifestyle entrepreneurship
A systematic review of the marketing strategies during and after the pandemic
The influence of covid-19 on changing the marketing world

Summing Up!!

Hopefully, these topics in marketing will inspire you to create some exciting research areas. Our sole purpose behind aggregating these marketing topics was to provide students with a clear perspective on marketing research that is relevant in this existing world. In other words, we intended to publish the most recent marketing research issues that would benefit readers and researchers.

If you’re still unsure about your research field, we recommend you consult your adviser or a paper help service provider. Your professor and an online expert can help you make the best decision. So, don’t hesitate to use their expertise and guidance.

By Alex Brown

I'm an ambitious, seasoned, and versatile author. I am experienced in proposing, outlining, and writing engaging assignments. Developing contagious academic work is always my top priority. I have a keen eye for detail and diligence in producing exceptional academic writing work. I work hard daily to help students with their assignments and projects. Experimenting with creative writing styles while maintaining a solid and informative voice is what I enjoy the most.

Marketing Research Topics: 375 Ideas for Your Paper

Are you a marketing student searching for fresh ideas for your next research paper? Marketing is a fascinating field where you can analyze why people buy certain products, how brands influence our choices, and what trends shape the industry. In this article, we've gathered all the best marketing research paper topics to help kickstart your brainstorming process. Whether you're into exploring the impact of social media on shopping habits or digging into the secrets of successful advertising, we've got something for everyone. So, let's get those creative juices flowing and find the perfect topic for your next paper!

The List of Marketing Research Topics

Presenting you with a list of insightful marketing topics for research that'll get your brain buzzing with ideas. We've got everything from exploring the latest trends in digital marketing to figuring out why people buy certain things. Each topic is handpicked to spark your curiosity and get you thinking deep. So, grab a pen and start uncovering fascinating subject matters together! ‘What if I want to pay someone to write my paper ?’ Then, you’re also at the right place – our expert marketing and MBA writers are online and waiting for your orders.

Digital Marketing Topics

Digital marketing refers to the use of digital channels, such as websites, social media, email, search engines, and mobile apps, to promote products or services, engage with audiences, and drive business growth. Here are some interesting marketing research paper topics related to the digital product promotion:

Email marketing strategies.
Social media advertising tactics.
Content optimization tips.
SEO fundamentals.
Pay-per-click campaigns.
Influencer marketing insights.
Video content strategies.
Mobile marketing techniques.
Website conversion optimization.
Data-driven decision making.
Affiliate marketing basics.
Brand storytelling methods.
Customer relationship management.
Local search optimization.
Online reputation management.
E-commerce marketing hacks.
Lead generation strategies.
Retargeting strategies.
Marketing automation tools.
Social media engagement tactics.
A/B testing principles.
Content marketing trends.
Voice search optimization.
Chatbot implementation tips.
Analytics for digital marketers.

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Good Marketing Research Topics

Good marketing involves effectively communicating the value of a product or service to the target audience, creating meaningful connections, and ultimately driving desired actions or behaviors while maintaining ethical standards and delivering customer satisfaction. If you’re looking for marketing research topics for college students, here are some good ideas:

Consumer behavior in the post-pandemic era.
The impact of influencer marketing on brand perception.
Emerging trends in mobile advertising effectiveness.
Cross-cultural differences in online shopping behavior.
The role of augmented reality in enhancing consumer experiences.
Ethical considerations in data-driven marketing practices.
Effectiveness of personalized marketing strategies on customer retention.
Influence of social media platforms on purchase decisions.
Brand loyalty in the age of digital disruption.
The effectiveness of storytelling in brand communication.
Adoption and perception of voice search technology by consumers.
Impact of environmental sustainability messaging on brand perception.
Effectiveness of user-generated content in driving sales.
The role of emotions in consumer decision-making processes.
Trends in customer service preferences across different demographics.
The effectiveness of native advertising in digital marketing campaigns.
The impact of online reviews on consumer purchasing behavior.
The role of artificial intelligence in improving marketing ROI.
Strategies for engaging Generation Z consumers in marketing campaigns.
The influence of social media algorithms on content visibility.
The effectiveness of virtual events in brand promotion.
The role of customer experience in building brand loyalty.
Consumer perceptions of data privacy and its impact on marketing.
The effectiveness of cause-related marketing initiatives.
The influence of cultural factors on global marketing strategies.

Social Media Marketing Research Topics

Social media marketing entails using social media platforms to connect with audiences, build brand awareness, engage users through content creation and interaction, and ultimately drive traffic, leads, and sales for businesses or organizations. Now, let’s engage with the following topics:

The impact of user-generated content on brand engagement.
Effectiveness of influencer marketing across different social media platforms.
Trends in video content consumption on social media.
The role of social commerce in driving sales and conversions.
Strategies for enhancing organic reach on social media.
Consumer perceptions of sponsored content on social media.
The influence of social media advertising on purchase intent.
The effectiveness of storytelling in social media marketing.
Trends in social media platform preferences among different demographics.
The role of augmented reality filters in brand promotion on social media.
Strategies for building and maintaining an engaged community on social media.
The impact of social media algorithms on content visibility and reach.
Consumer attitudes towards brand authenticity on social media.
The effectiveness of chatbots in social media customer service.
The role of social listening in shaping marketing strategies on social media.
Trends in live streaming and its impact on brand engagement.
The influence of social media influencers on consumer purchasing behavior.
Strategies for managing social media crises and negative feedback.
The effectiveness of user segmentation in social media advertising campaigns.
The role of user privacy concerns in shaping social media marketing practices.
The impact of social media contests and giveaways on brand awareness.
Trends in social media storytelling formats (e.g., Stories, Reels) and their effectiveness.
Strategies for optimizing content for different social media platforms.
Consumer perceptions of branded hashtags and their impact on engagement.
The role of social media analytics in measuring ROI and campaign effectiveness.

Content Marketing Research Topics

Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a target audience, ultimately driving profitable customer action. Consider our custom coursework writing service if you need hands-on help rather than topics alone. Here are some inspiring topics:

The impact of long-form content on audience engagement and conversion rates.
Trends in content personalization and its influence on user behavior.
Effectiveness of interactive content formats (e.g., quizzes, polls) in driving engagement.
The role of evergreen content in sustaining long-term organic traffic growth.
Strategies for repurposing content across different platforms and formats.
Trends in visual content consumption preferences (e.g., infographics, videos).
The influence of content quality on brand credibility and reputation.
Consumer perceptions of sponsored content and its impact on trust.
The effectiveness of content partnerships and collaborations in reaching new audiences.
The role of user-generated content in building brand authenticity and trust.
Trends in content distribution channels and their impact on reach and engagement.
Strategies for leveraging storytelling techniques to create compelling content.
The impact of content frequency and consistency on audience retention.
Consumer attitudes towards branded content and its influence on purchase decisions.
The role of emotion in content marketing and its impact on audience response.
Trends in content length and its influence on search engine rankings.
The effectiveness of content curation in building thought leadership and authority.
Strategies for optimizing content for voice search and virtual assistants.
The influence of social proof (e.g., testimonials, case studies) in content marketing.
Trends in content gamification and its impact on user engagement and loyalty.
The role of content clusters and topic clusters in improving SEO performance.
Strategies for measuring and optimizing content ROI.
Consumer perceptions of branded storytelling and its impact on brand loyalty.
The effectiveness of content targeting and segmentation in reaching niche audiences.
The influence of content format (e.g., text, audio, video) on engagement metrics and user preferences.

B2B Marketing Project Topics

B2B marketing, short for business-to-business marketing, focuses on promoting products or services from one business to another, often involving longer sales cycles, relationship-building strategies, and tailored messaging to address the unique needs and challenges of business customers. Consider these marketing topics for research in the doman of B2B:

Effective B2B email campaigns.
LinkedIn for B2B lead generation.
Thought leadership strategies.
CRM impact on sales alignment.
Influencer marketing in B2B.
Content syndication for leads.
Optimizing B2B landing pages.
Peer reviews in B2B purchases.
Personalized B2B email automation.
Webinars for B2B thought leadership.
Compelling B2B case studies.
Social proof in B2B branding.
SEO for B2B organic traffic.
Account-based advertising (ABA).
Data-driven B2B personalization.
Content marketing in B2B.
B2B social media advertising.
B2B customer advocacy programs.
Targeted B2B lead magnets.
AI in B2B marketing automation.
B2B customer experience (CX).
Account-based selling (ABS).
Optimizing B2B marketing funnels.
Industry partnerships for B2B growth.
B2B sales enablement tools.

Green Marketing Project Topics

Green marketing, also known as sustainable marketing or environmental marketing, involves promoting products or services that are environmentally friendly or produced in a sustainable manner, aiming to appeal to environmentally conscious consumers and contribute to positive environmental outcomes. For sustainable marketing research paper topics, contemplate these options:

Eco-friendly packaging and consumer behavior.
Promoting sustainable products through green marketing.
Green branding trends and brand perception.
CSR's role in green marketing initiatives.
Consumer trust and greenwashing effects.
Raising environmental awareness through campaigns.
Measuring and communicating product impact.
Green certifications and consumer trust.
Green influencer marketing effectiveness.
Storytelling for sustainability communication.
Integrating sustainability into product lifecycle.
Green marketing impact on loyalty.
Sustainable packaging and consumer preference.
Green advertising and brand perceptions.
Cause-related marketing for conservation.
Employee engagement in green initiatives.
Environmental values and consumer behavior.
Green product innovation and competitiveness.
Education campaigns for sustainable consumption.
Overcoming barriers to green adoption.
Government regulations and green marketing.
Circular economy initiatives for sustainability.
Technology for green transparency.
Partnerships for promoting sustainability.
Demographics and green marketing attitudes.

MBA Marketing Project Topics

MBA Marketing refers to a specialized area of study within a Master of Business Administration program that focuses on developing strategic marketing skills, analytical capabilities, and leadership qualities necessary for managing marketing functions in diverse industries and organizational contexts. Analyze the following topic ideas:

Market segmentation strategies for new product launches.
Brand positioning in competitive markets.
Customer relationship management (CRM) in service industries.
Pricing strategies for market penetration.
Digital marketing tactics for reaching millennial consumers.
Market entry strategies for international expansion.
Social media marketing effectiveness in B2C industries.
Consumer behavior analysis in e-commerce.
Brand equity measurement and management.
Product lifecycle management strategies.
Marketing strategies for sustainable and ethical brands.
Competitive analysis and benchmarking in marketing.
Marketing analytics for data-driven decision making.
Influencer marketing impact on brand perception.
Omnichannel marketing strategies for retail businesses.
The role of artificial intelligence in marketing automation.
Marketing strategies for luxury brands.
Customer retention strategies in subscription-based businesses.
The impact of cultural differences on global marketing campaigns.
Crisis management in brand reputation.
Marketing strategies for emerging markets.
Personal branding strategies for professionals.
Strategic alliances and partnerships in marketing.
Customer experience management in the digital age.
The future of marketing: Trends and predictions.

Artificial Intelligence in Marketing

Artificial Intelligence in Marketing involves the utilization of AI technologies such as machine learning, natural language processing, and predictive analytics to analyze vast amounts of data, automate repetitive tasks, personalize customer experiences, optimize marketing campaigns, and drive more effective decision-making processes within the marketing domain. These topics will help you get started:

AI-powered personalization in marketing campaigns.
Predictive analytics for customer behavior forecasting.
Natural language processing for sentiment analysis in social media.
AI-driven content creation and optimization.
Automated chatbots for customer service and engagement.
Image recognition for visual search in e-commerce.
AI-powered recommendation systems for product recommendations.
Customer segmentation using machine learning algorithms.
Automated email marketing campaigns with AI.
Dynamic pricing strategies using AI algorithms.
AI-driven lead scoring and qualification.
Fraud detection and prevention using AI in digital advertising.
Automated ad optimization and budget allocation with AI.
Voice search optimization with AI technology.
AI-powered market trend analysis and forecasting.
Personalized product recommendations based on browsing history.
AI-powered customer journey mapping and optimization.
Real-time customer support through AI-driven chatbots.
Automated content curation and scheduling with AI.
AI-powered A/B testing for marketing campaigns.
Automated social media content generation and scheduling.
AI-driven competitor analysis and market insights.
AI-powered customer churn prediction and prevention.
Dynamic website optimization using AI algorithms.
AI-enabled marketing attribution and ROI analysis.

Affiliate Marketing Topics

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales to their products or services through the affiliate's marketing efforts, typically via referral links, promotional content, or other forms of digital outreach, with affiliates earning a commission for each successful referral or sale they generate. Here are some brilliant topics:

Affiliate marketing strategies for beginners.
Effective affiliate program management techniques.
Maximizing affiliate revenue through content optimization.
Affiliate marketing in niche industries.
Leveraging social media for affiliate marketing success.
Building relationships with affiliate partners for long-term success.
Affiliate marketing compliance and legal considerations.
Trends and innovations in affiliate marketing.
Affiliate marketing for e-commerce businesses.
Choosing the right affiliate network for your business.
Advanced affiliate tracking and analytics.
Affiliate marketing for bloggers and influencers.
Strategies for recruiting and onboarding affiliates.
Creating high-converting affiliate marketing funnels.
Affiliate marketing tools and software for efficiency.
Scaling affiliate marketing campaigns for growth.
Affiliate marketing in the digital product space.
The future of affiliate marketing: Emerging trends.
Building authority and trust as an affiliate marketer.
Affiliate marketing case studies and success stories.
Monetizing your email list through affiliate marketing.
Affiliate marketing for local businesses.
Strategies for diversifying affiliate income streams.
Understanding affiliate marketing commission structures.
Effective communication strategies with affiliate partners.

Marketing Plan Topics

According to the definition of what is a marketing plan , it is a comprehensive document that outlines an organization's marketing objectives, strategies, tactics, and action plans to achieve its business goals within a specified time frame, typically including market analysis, target audience identification, positioning strategies, marketing mix decisions, budget allocation, and performance metrics to measure success and guide ongoing marketing efforts. Here are some compelling research paper topics about marketing:

New product launch marketing plan.
Brand revitalization strategy.
Digital marketing plan for small businesses.
Influencer campaign strategy.
Brand awareness content plan.
Social media engagement strategy.
Multichannel marketing approach.
Event promotion plan.
Customer loyalty program strategy.
Crisis response marketing plan.
Product differentiation strategy.
Mobile outreach plan.
Eco-friendly marketing tactics.
Referral program implementation.
Market expansion strategy.
Cause marketing initiative.
Profit-maximizing pricing plan.
Seasonal promotion strategy.
Thought leadership campaign.
Email lead generation plan.
Affiliate program setup.
User experience enhancement plan.
Strategic partnership marketing.
Demographic targeting plan.
International market entry strategy.

Marketing Topics for Presentation

A marketing presentation is a visual and verbal communication tool used to convey key marketing messages, strategies, and insights to an audience, often including stakeholders, clients, or internal teams, through engaging slides, compelling storytelling, and interactive elements, with the goal of informing, persuading, or inspiring action related to marketing initiatives, campaigns, or projects. Review these topics:

Social media trends.
Content creation tips.
SEO basics.
Influencer partnerships.
Video marketing insights.
Mobile optimization techniques.
Branding essentials.
Customer engagement tactics.
Lead generation methods.
Customer journey mapping.
Website conversion tips.
E-commerce trends.
Storytelling in marketing.
Influencing consumer behavior.
Social media advertising.
Analytics for marketers.
Targeting the right audience.
Cross-channel marketing.
Customer retention strategies.
Creative campaign ideas.
Building brand loyalty.
Marketing in the digital age.

Email Marketing Topics

Email marketing involves the use of email as a communication channel to send targeted messages to a specific audience, typically consisting of subscribers or customers, with the aim of promoting products, services, events, or other offerings, nurturing customer relationships, driving engagement, and ultimately achieving marketing objectives such as lead generation, sales conversion, or brand awareness. Review these marketing research paper topics regarding email product promotion:

How to write effective email subject lines.
Designing visually appealing email templates.
Personalization techniques for email campaigns.
Segmentation strategies for targeted email lists.
A/B testing email content for optimization.
Increasing email open rates with effective timing.
Writing compelling email copy.
Automating email workflows for efficiency.
Integrating email marketing with other channels.
Nurturing leads through email drip campaigns.
Re-engagement tactics for inactive subscribers.
Compliance with email marketing regulations.
Metrics to track for email campaign success.
Optimizing emails for mobile devices.
Leveraging user-generated content in emails.
Implementing dynamic content in email campaigns.
Personalizing product recommendations in emails.
Using storytelling techniques in email marketing.
Strategies for growing your email subscriber list.
Leveraging social proof in email content.
Creating urgency and scarcity in email promotions.
Building trust and credibility through email.
Crafting effective call-to-action buttons in emails.
Utilizing email surveys for customer feedback.
Strategies for reducing email unsubscribe rates.

Influencer Marketing Research Topics

Influencer marketing is a strategy where brands collaborate with individuals who have a significant online following and influence within a particular niche or industry, known as influencers, to promote their products or services to their audience in an authentic and engaging manner, leveraging the influencer's credibility, authority, and reach to increase brand visibility, credibility, and ultimately drive consumer engagement and purchase decisions. Let’s consider the following ideas:

Influencer impact on consumer behavior.
Micro vs. macro influencers' effectiveness.
Industry-specific influencer trends.
Authenticity's role in engagement.
Trust and credibility in partnerships.
ROI measurement in influencer campaigns.
Ethics: Transparency and disclosure.
Selecting influencers aligned with brand.
Long-term versus short-term partnerships.
Content format's effect on engagement.
Influencers' impact on brand perception.
Cross-cultural influencer considerations.
Influencer marketing in emerging markets.
Influencer versus brand content effectiveness.
Risk mitigation strategies.
Influencer marketing in B2B sectors.
Storytelling's role in influencer campaigns.
Handling influencer marketing during crises.
Compensation trends and negotiation.
Influencer partnerships and brand loyalty.
Niche market influencer strategies.
UGC's impact in influencer marketing.
Influencer marketing's effect on traditional ads.
Future trends in influencer marketing.
Measurement standards and benchmarks.

Sales and Marketing Topics

Sales in marketing refer to the process of converting leads or prospects into paying customers through personalized interactions, effective communication, and persuasive techniques, often involving activities such as prospecting, lead qualification, presentations, negotiations, and closing deals, with the overarching goal of generating revenue and fostering long-term customer relationships to drive business growth. Here are some topic examples for you:

Aligning sales and marketing teams for better collaboration.
Effective lead generation strategies for sales teams.
The role of customer relationship management (CRM) in sales and marketing integration.
Sales enablement techniques to support marketing efforts.
Leveraging content marketing to drive sales.
Understanding the buyer's journey for more targeted sales and marketing efforts.
Social selling: Using social media for sales outreach.
Account-based marketing (ABM) strategies for sales success.
Sales funnel optimization: Improving conversion rates.
The impact of storytelling in sales and marketing.
Cross-selling and upselling techniques for increased revenue.
Sales automation tools to streamline processes.
Using data analytics for informed sales and marketing decisions.
Personalization strategies for sales and marketing communication.
Building brand loyalty through sales and marketing efforts.
The importance of customer feedback in refining sales and marketing strategies.
Sales prospecting in the digital age.
Sales negotiation skills for closing deals.
Creating compelling sales presentations and collateral.
The role of events and networking in sales and marketing.
Leveraging partnerships and alliances for mutual growth.
Sales training and development programs for team success.
Overcoming common sales and marketing challenges.
Building a strong online presence for sales and marketing success.
Tracking key performance indicators (KPIs) for sales and marketing effectiveness.

How to Choose a Marketing Research Topic

Selecting a great topic involves a blend of personal interest, industry relevance, and academic viability. Here's a step-by-step guide to help you choose perfect marketing research topics for college students:

Reflect on Your Interests

Consider what aspects of marketing intrigue you the most. Are you passionate about consumer behavior, branding, digital marketing, or marketing strategy? Your enthusiasm for the topic will keep you engaged throughout the research process.

Explore Current Trends and Issues

Stay updated on the latest developments in the marketing field. Look for trends, challenges, or controversies that pique your interest. Topics of emerging technologies, changing consumer preferences, or environmental sustainability often offer rich research opportunities.

Review Academic Literature

Conduct a literature review to familiarize yourself with existing research in your areas of interest. Identify gaps or unanswered questions that you could explore further. Consider recent studies, theoretical frameworks, and methodologies that may inspire your research.

Consider Practical Applications

Think about how your research topic could contribute to real-world marketing practices. What practical implications or strategic insights could businesses derive from your findings? Choosing a topic with practical relevance can enhance the impact of your research.

Evaluate Feasibility

Assess the feasibility of your chosen topic regarding available resources, data availability, and time constraints. Make sure that your research question is manageable within the scope of your project or academic assignment. Consider accessing relevant data sources, research tools, and academic support.

Seek Feedback and Guidance

Discuss your ideas with your instructor, academic advisor, or peers. They can offer valuable feedback, suggest alternative perspectives, or help you refine your research question. Collaborating with others can enrich your thinking and provide new insights into potential research topics.

Stay Flexible and Open-Minded

Remain open to adjusting your research topic or approach based on new insights or feedback. Be willing to explore different avenues and adapt your focus as you delve deeper into the research process. Remember that flexibility is key to navigating the complexities of academic research. As an MBA student, you will also find these PowerPoint presentation tips useful, as it is another assignment you’ll often deal with during your course.

Finding engaging marketing topics for research is immensely beneficial for students as it cultivates critical thinking skills, fosters creativity, and enhances academic growth. By engaging in research, students deepen their understanding of marketing principles, theories, and practices, gaining insights into industry trends and consumer behavior. Research projects allow students to apply theoretical knowledge to real-world scenarios, honing their analytical and problem-solving capabilities.

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Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Senior Lecturer Mark Roberge discusses how early-stage founders, sales leaders, and marketing executives can address these challenges as they grow their ventures in the case, “Entrepreneurial Sales and Marketing Vignettes.”

Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive

In 2017, Tommy Hilfiger launched its adaptive fashion line to provide fashion apparel that aims to make dressing easier. By 2020, it was still a relatively unknown line in the U.S. and the Tommy Hilfiger team was continuing to learn more about how to serve these new customers. Should the team make adaptive clothing available beyond the U.S., or is a global expansion premature? Assistant Professor Elizabeth Keenan discusses the opportunities and challenges that accompanied the introduction of a new product line that effectively serves an entirely new customer while simultaneously starting a movement to provide fashion for all in the case, “Tommy Hilfiger Adaptive: Fashion for All.”

Research & Ideas

Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales

Many real estate listings still feature videos and interactive tools that simulate the experience of walking through properties. But do they help homes sell faster? Research by Isamar Troncoso probes the post-pandemic value of virtual home tours.

17 Oct 2023

With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees

Subscriptions are available for everything from dental floss to dog toys, but are consumers tiring of monthly fees? Elie Ofek says that subscription revenue can provide stability, but companies need to tread carefully or risk alienating customers.

29 Aug 2023

As Social Networks Get More Competitive, Which Ones Will Survive?

In early 2023, TikTok reached close to 1 billion users globally, placing it fourth behind the leading social networks: Facebook, YouTube, and Instagram. Meanwhile, competition in the market for videos had intensified. Can all four networks continue to attract audiences and creators? Felix Oberholzer-Gee discusses competition and imitation among social networks in his case “Hey, Insta & YouTube, Are You Watching TikTok?”

26 Jun 2023

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

Some of the most successful customer experiences end with a bang. Julian De Freitas provides three tips to help businesses invest in the kind of memorable moments that will keep customers coming back.

31 May 2023

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

Armed with more data than ever, many companies know what key customers need. But how many know exactly when they need it? An analysis of 2,000 ridesharing commuters by Eva Ascarza and colleagues shows what's possible for companies that can anticipate a customer's routine.

30 May 2023

Can AI Predict Whether Shoppers Would Pick Crest Over Colgate?

Is it the end of customer surveys? Definitely not, but research by Ayelet Israeli sheds light on the potential for generative AI to improve market research. But first, businesses will need to learn to harness the technology.

24 Apr 2023

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

The market for cannabis products has exploded as more states legalize marijuana. But the path to success is rife with complexity as a case study about the beverage company Cann by Ayelet Israeli illustrates.

07 Apr 2023

When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

Kim Kardashian, Lindsay Lohan, and other entertainers have been accused of promoting crypto products on social media without disclosing conflicts. Research by Joseph Pacelli shows what can happen to eager investors who follow them.

10 Feb 2023

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

Social networks have been criticized for spreading COVID-19 misinformation, but the platforms have also helped public health agencies spread the word on vaccines, says research by Michael Luca and colleagues. What does this mean for the next pandemic?

02 Feb 2023

Why We Still Need Twitter: How Social Media Holds Companies Accountable

Remember the viral video of the United passenger being removed from a plane? An analysis of Twitter activity and corporate misconduct by Jonas Heese and Joseph Pacelli reveals the power of social media to uncover questionable situations at companies.

06 Dec 2022

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

Consumers can't pass up a product update—even if there's no improvement. Research by Leslie John, Michael Norton, and Ximena Garcia-Rada illustrates the powerful allure of change. Are we really that naïve?

29 Nov 2022

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

Economic worries will make pricing strategy even more critical this holiday season. Research by Chiara Farronato reveals the value that hip consumers see in hard-to-find products. Are companies simply making too many goods?

26 Oct 2022

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

Influencers aspire to turn "likes" into dollars through brand sponsorships, but these deals can erode their reputations, says research by Shunyuan Zhang. Marketers should seek out authentic voices on YouTube, not necessarily those with the most followers.

25 Oct 2022

Is Baseball Ready to Compete for the Next Generation of Fans?

With its slower pace and limited on-field action, major league baseball trails football in the US, basketball, and European soccer in revenue and popularity. Stephen Greyser discusses the state of "America's pastime."

18 Oct 2022

When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions

Even when companies actively try to prevent it, bias can sway algorithms and skew decision-making. Ayelet Israeli and Eva Ascarza offer a new approach to make artificial intelligence more accurate.

130+ Marketing Research Topics for Marketing Students

Team Desklib

Published: 2022-08-29

Before, listing the 130+ marketing research topics, you should first know about marketing, marketing research, how to write a research paper on marketing, and w hat are some of the most important considerations in choosing a research topic. And, if you are already known to or aware of all these things, then you can jump to the topics lists in order to choose the best marketing research topics. Let's go step by step:

What is Marketing?

Marketing involves all those activities that have been undertaken by the company to promote and endorse the products they have made to sell and to extend the reach of their products to a great number of people or consumers. Marketing is done by business professionals in order to attain the attention of potential consumers of their products.

Marketing can be done both physically and digitally, which means you can advertise and endorse your product easily, in both offline and online modes. Physical marketing refers to traditional marketing in which you connect to potential consumers and tell them about your products through, radio, mail, television, etc.

Whereas, digital marketing is the pro method of marketing that involves connecting with the consumers without putting so much effort, the process of digital marketing involves some effortless tools which allow you to engage with the consumers easier and more effectively, those such tools are, e-mail, social media, affiliate marketing, and content marketing like SEO and SMO.

What is Market Research?

Market research is the process of calculating and understanding the feasibility of a new service or product through research conducted directly with potential customers. Market research allows a firm to explore and find out the target market and get opinions and feedback from consumers about their interest in the products or services. Analysis of Market research is basically a process of searching the market to get the conducive area or place, potential consumers, and the adaptability of their product in the market. The role of market research is to find out the target audience.

How to Write a Research Paper on Marketing?

A research paper is a document in which you explain what you have learned after exploring a particular topic so far. A research paper is written after deep and prolonged research on a topic.

While writing a research paper you mention at each end everything you have found till now. You mention the sources that have been used and propose all the pieces of evidence collected by you but interpret all the collected information in your own words and then write down a research paper.

Writing a research paper on marketing is not an easy task, because the steps that have to be followed, becomes more difficult to follow while writing a research paper, particularly about marketing. Marketing is a vast field to wind up in a single document, and there is a plethora of information available about the market, which is hard to be compiled in a single document.

So, to avoid this hectic situation one has to be very particular about choosing a topic. Choosing a good topic will lead you to write a good research paper on marketing.

What Are Some of the Most Important Considerations in Choosing a Research Topic?

The selection of the research topic is one of the most important considerations of every research. A research topic forms the basis for all the efforts a researcher puts into the research. When you are selecting a research topic there are several considerations that will help you slick down your thoughts and formulate a manageable and interesting research document.

There are a few points that have to be considered while writing a research paper:

Specify and narrow down your research topic:

Doesn't matter how easy your marketing research topic is, it has to be specified. To make your specified topic manageable, narrow it down, which means breaking down the topic into various sub-topics and highlighting the important keywords to grab the focus of the reader on those words that will ignite a reader to read further.

Always consider a significant topic to write about:

A marketing research topic chosen by you should be significant and worth researching. Because the significant topic will provide you a chance to collect good and significant information and real-time data that will be readable for a number of people of different age groups and classes.

Choose a contemporary topic:

Avoid choosing an old-school marketing research topic that is outed and has already been chosen by so many people. Remember you are writing a research paper which means you first have to research and then write. But topics that have already been taken up can not provide you with a scope of research . So in order to grab the attention of the readers bring a new topic that is bizarre and interesting for the readers.

Choose a topic that provokes curiosity in you:

The topic should be significant as well as interesting at the same time because you can perform research on the topic only if it is interesting and can generate curiosity in you. An interesting topic always allows you to do hard work and research more. Remember an interesting topic written in an interesting way can be regarded as a Magna Carta. So, the marketing research topics should be chosen wisely.

List of 60 Unique Marketing Research Topics for Marketing Students:

What is Digital Marketing?

What Are the Components of Digital Marketing?
How to Promote and Sell Services More Effectively to the Consumers?
What is Traditional Marketing?
What Are the Activities Involved in the Traditional Marketing
Techniques Involved in Marketing.
What is the Difference Between Digital Marketing and Traditional Marketing?
How to Identify the Ideal Customers?
How to Recognize the Potential Customer/consumer?
What Are the Four Ps of Marketing?
What Are the Marketing Strategies?
What Are the Types of Marketing Strategies?
Direct and Indirect Marketing
What Do You Mean by Guerilla Marketing?
Write Your Views on Electronic Marketing.
What Are the Effects of Event Marketing?
Print Marketing is Still Valuable.
Outdoor Marketing and Its Significance.
Search Engine Marketing is the Contemporary Marketing Technique.
Email Marketing Skills.
Social Media Marketing and Its Output.
Affiliate Marketing and Third-party Marketing.
Content Marketing and Copywriting Are the Pro-marketing Techniques.
Benefits of Strategic Marketing: Audience Generation, Inward Education, Outward Education, Brand Creation, Long-lasting, Financial Performance.
What Are the Various Limitations of Marketing?
What is the Basic Purpose of Marketing?
Analyze the Results of the Marketing and Strategic Marketing.
Why is Marketing So Important?
Risks Involved in Marketing?
Cons of Marketing: Oversaturation, Devaluation, No Guaranteed Success, Customer Bias, Cost, Economy Dependent.
How Does Marketing Research Find Information?
What is Paid Market Research?
Are Brand Awareness and Repeat Purchases Relatable?
Suggest Some Components That Help in Improving Brand Performance and Awareness.
Best Social Media Marketing Strategies to Engage Consumers.
Can a Startup Survive Without Online Marketing?
How Online Marketing Helped Brands Survive in a Pandemic.
What Is Ppc Marketing?
Google or Amazon Ppc Marketing. What to Choose?
Social Media Helps in Making the Image of the Brand.
Competition Amongst the Brands on Social Media.
The Role of Social Media in Making and Destroying a Brand’s Reputation.
Social Media Marketing is Influenced by the Sales of a Product.
What Could Be the Psychology of Sports Marketing?
Engaging Fans by Making Sports Groups on Social Media.
Sports Personalities Promote Brands and Uplift the Image of That Very Brand. Comment.
Famous Sports Person's Image is Dependent Upon Social Media.
Athlete Brand Collaboration.
Sports Person Connects a Global Audience With the Brand They Are Endorsing.
Online Games Give a Pedestal to Marketing.
Sporting Events Are a Great Place to Endorse the Brand.
Video Versus Image Marketing.
Real Estate Rivals Can Be Outrun With the Help of Social Media Marketing.
Animated Videos for Marketing.
Digital Storytelling is an Interesting Way of Marketing.
What Are the Professional Instruments for Digital Marketing?
Seo and Digital Marketing an Effective Collaboration.
Use an Influencer for Paid Promotions.
Marketing Should Establish a Soothing Customer Relationship.
Social Media Allows You to Recognize Customer Behavior.

Top 50+ Hot Marketing Research Topics for Marketing Students

Factors That Can Drive Convergence and Divergence.

Components of Competitive Marketing Strategy.
Does Product Packaging Engage More Customers?
How to Price and Position Products/services for Effective Marketing.
Product Designing and Its Impact on Marketing.
What Are B2b and B2c Marketing?
The Main Differences and Similarities Between B2c and B2b Marketing.
Best Practices in B2b and B2c Marketing.
What Are the Various Social Media Platforms to You Use B2b and B2c Sales Tactics?
Guest Blogging, a New Concept in the Field of Marketing.
What Are the Campaigns That Should Run on Social Media for a Particular Brand or Product?
A Good Marketing Strategy Could Repair the Bad Reputation of a Brand. Explain.
Examining the Effects of Product Descriptions, Reviews, and Ratings Before Launching a Similar but Updated Version of the Product.
Good Campaigning Can Buy Good Equity.
Identifying the Most Important Factors That Contribute to Customers Switching to Another Brand for the Same Product.
Discuss Language as a Barrier to Efficient Online Marketing Campaigns for Branded as Well as Local Products.
Culture Can Influence Marketing?
Branding is a Vital Instrument for the Growth of the Company.
In Marketing, Customer Retention Rate Depends Upon Customer Satisfaction.
What is the Best Marketing Strategy for Startups?
Analyzing the Roi of Most Commonly Used Digital Marketing Strategies.
What is the Best Digital Marketing Strategy for a New Product Launch?
The Role of Email Marketing in Generating Leads.
How Content is Used for Marketing.
What Are the Few Tools to Promote Content?
What is the Role of Micro-content in Content Marketing Campaigns?
What Are the Inconsistencies in Communication of Products or Services Values?
What Are the Various Factors That May Affect Your Marketing Research Plan?
Tracking the Marketing History of a Potential Customer May Bring More Opportunities in New Marketing.
Marketing and Sales Departments Should Be Inter-connected Give Reasons With Suitable Examples.
Marketing Research Can Boost the Marketing of a Company and Can Bring Potential Customers to the Company. Explain.
The Defined Segment of the Market Help in Getting More Targeted Consumers.
How Digital Marketing is Cheaper Than Traditional Marketing?
Digital Marketing is Smart to Work; While Traditional Marketing is Hard Work.
What is Social Media Marketing and Key Elements of Smm?
What is the Difference Between Community Management and Social Media Marketing?
Data That Exists on Social Media Can Be Used as a Good Marketing Tool.
What Are the Data-driven Social Media Marketing Tactics?
Advantages and Disadvantages of SMM.
By Analyzing the Choice of Modern Consumers You Can Actually Improvise Your Product to Increase Its Demand and Sales in the Future.
Trendy Shopping Keyword Should Be Used While Endorsing the Product. Why?
Obscurity of Various Similar Products in Different Brands.
How to Calculate the Purchase Intention?
What Are the Components of Social Media Marketing?
What is the Pattern of Purchase Decisions of Generation Z and Y: Draw a Comparison.
How to Improve Marketing to Drive Innovation.
What Are the Characteristics of a Good Brand?
What Creates the Loyalty of Customers Towards a Particular Brand?
How Strategic Marketing Can Bring Potential Customers?
Examining the Effects of Product Descriptions, Reviews, and Ratings on Purchase Decision and How They All Can Bring Leads for the Marketing.
Sales Performance Can Affect the Consumer.

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Marketing Management Research Paper Topics

This page is designed to serve as a comprehensive guide to marketing management research paper topics , offering insights into various dimensions of marketing that are essential in today’s globalized business environment. It includes an exhaustive list of topics divided into categories, practical tips on choosing and writing on marketing management subjects, and an exclusive section dedicated to iResearchNet’s specialized writing services. Whether a student, academician, or professional, this guide aims to provide a resourceful pathway to explore the multifaceted world of marketing management research, emphasizing the need for empirical inquiry, analytical thinking, and innovative approaches.

100 Marketing Management Research Paper Topics

Marketing management is a diverse field encompassing various aspects of marketing, such as strategy, consumer behavior, product development, branding, and more. Below is a comprehensive list of marketing management research paper topics divided into 10 different categories, each containing 10 specific topics. These topics cater to different levels of complexity and interest and can be explored for detailed research.

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The Impact of Digital Marketing on Traditional Advertising Methods
An Analysis of Guerrilla Marketing Techniques in Small Businesses
The Role of Social Media in Influencing Consumer Behavior
Evaluating the Success of Viral Marketing Campaigns
Personalization in Marketing: Trends and Challenges
The Influence of Environmental Sustainability on Marketing Strategies
Brand Positioning and Differentiation Strategies
The Integration of Artificial Intelligence in Marketing Decision Making
B2B vs B2C Marketing Strategies: A Comparative Analysis
Ethical Considerations in Influencer Marketing

Consumer Behavior

The Psychology of Consumer Buying Behavior
Impact of Cultural Factors on Consumer Preferences
How Pricing Strategies Influence Consumer Choices
The Effect of Online Reviews on Consumer Purchase Decisions
Consumer Loyalty Programs and Their Impact on Retention
Generational Differences in Consumer Behavior
The Role of Emotions in Consumer Decision Making
Ethical Consumerism and its Influence on Purchasing Behavior
The Impact of Social Proof on Consumer Trust
Understanding the Impulse Buying Behavior in Retail Settings

Product Management

Product Life Cycle Analysis and Strategies
New Product Development Processes: A Case Study
The Role of Packaging in Product Perception
Product Line Extension vs Brand Extension: A Critical Evaluation
Managing Product Recalls Effectively
Pricing Strategies for New Product Launches
Role of Consumer Feedback in Product Improvement
The Impact of Quality Management on Product Success
Product Differentiation in Competitive Markets
Strategies for Managing Obsolete Products
Building Global Brands: Strategies and Challenges
The Role of Storytelling in Brand Building
Impact of Celebrity Endorsements on Brand Image
Rebranding Strategies and Their Impact on Consumer Perception
The Importance of Brand Equity and How to Measure It
Building Brand Loyalty Through Customer Engagement
Co-branding Strategies and Their Effectiveness
The Influence of Brand Personality on Consumer Preferences
Managing Brand Reputation in the Digital Age
The Role of Corporate Social Responsibility in Branding

Sales Management

The Art of Sales Forecasting: Methods and Accuracy
Sales Training Techniques and Their Effectiveness
Relationship Selling vs Transactional Selling
Sales Promotion Strategies and Their Impact on Revenue
The Role of Sales Automation Tools in Enhancing Performance
Managing Sales Territories for Optimal Performance
The Effect of Sales Incentives on Employee Motivation
Integrating Customer Relationship Management (CRM) in Sales
The Impact of Cross-Selling and Up-Selling Strategies
Ethical Considerations in Sales Management

Digital Marketing

Search Engine Optimization (SEO) Strategies
Effective Content Marketing for Online Engagement
Social Media Advertising: Trends and ROI Measurement
Email Marketing Best Practices for Conversion
The Role of Analytics in Digital Marketing
Influencer Marketing in the Age of Social Media
Mobile Marketing Strategies for Consumer Engagement
The Future of Virtual Reality in Digital Marketing
The Use of Big Data in Personalized Marketing
Ethical Considerations in Digital Advertising

International Marketing

Strategies for Entering Emerging Markets
Cultural Sensitivity in International Marketing
The Role of Global Marketing in Expanding Business Horizons
International Pricing Strategies and Currency Considerations
Managing International Marketing Partnerships and Alliances
The Effect of Political Factors on International Marketing
Standardization vs Localization in International Marketing
The Role of E-commerce in Global Marketing Strategies
Cross-Cultural Communication in International Business
The Impact of Globalization on Local Brands

Services Marketing

Quality Management in Service Delivery
Strategies for Enhancing Customer Satisfaction in Service Industries
The Role of Technology in Service Innovation
Marketing Strategies for Professional Services
Measuring Customer Expectations and Perceptions in Services Marketing
The Effect of Online Platforms on Service Distribution
Service Recovery Strategies and Customer Loyalty
The Role of Employee Training in Service Excellence
Relationship Marketing in Service Industries
Ethical Considerations in Healthcare Services Marketing

Retail and E-commerce

Omnichannel Retailing Strategies and Customer Experience
E-commerce Growth and the Future of Traditional Retail
The Role of Artificial Intelligence in E-commerce Personalization
Consumer Trust and Security in Online Shopping
Strategies for Reducing Shopping Cart Abandonment
Mobile Commerce Trends and Consumer Behavior
The Impact of E-commerce on Supply Chain Management
Social Commerce: Integrating Social Media and Online Sales
The Role of User Experience (UX) Design in E-commerce Success
Ethical Considerations in E-commerce Operations

Marketing Ethics and Social Responsibility

Ethical Challenges in Targeted Advertising
The Role of Green Marketing in Sustainable Development
Social Marketing Campaigns for Public Health
Corporate Social Responsibility (CSR) and Brand Image
Ethical Considerations in Market Research Practices
The Influence of Ethical Leadership on Marketing Strategies
The Impact of Fair Trade Practices on Consumer Perception
Social Responsibility in Alcohol and Tobacco Advertising
Ethical Considerations in Children’s Advertising
The Role of Ethics in Product Development and Testing

In conclusion, marketing management is an extensive and multifaceted field that encompasses a wide range of research topics. From strategies and branding to ethics and international considerations, there is a rich array of subjects that students and researchers can delve into. The above topics offer a starting point for insightful inquiry, practical applications, and critical evaluation. Whether you are aiming for academic excellence or professional development, these topics can help foster a deeper understanding of marketing management and its integral role in today’s dynamic business landscape.

Marketing Management and the Range of Research Paper Topics

Introduction to marketing management.

Marketing Management is a complex and dynamic field that lies at the heart of business operations. It involves the planning, execution, and monitoring of marketing strategies, tailored to meet customer needs and business goals. The success of any product or service in the market largely depends on the effectiveness of marketing management.

Key Principles and Concepts

Strategic Planning : Marketing management starts with the identification of target markets and the development of a marketing mix to satisfy consumers within that market. This includes the 4Ps of marketing: Product, Price, Place, and Promotion.
Consumer Behavior Understanding : It’s essential to understand consumer behavior to create strategies that resonate with the target audience. This includes demographics, psychographics, and behavioral aspects like needs, preferences, and purchase behavior.
Digital Marketing and Social Media : With the advent of the internet, digital marketing has become an indispensable tool. It includes SEO, content marketing, email marketing, social media marketing, and more.
Branding and Brand Management : Building a strong brand image is vital for long-term success. Branding strategies include creating a unique brand identity, consistent messaging, and managing customer perceptions.
Marketing Analytics and Metrics : Utilizing data and analytics helps in making informed decisions. Metrics such as customer lifetime value (CLTV), customer acquisition cost (CAC), and return on marketing investment (ROMI) are crucial.

Range and Depth of Research Paper Topics

The field of marketing management offers a plethora of research paper topics reflecting its multifaceted nature. Here are some broad categories:

Strategic Marketing Management : Topics here may include SWOT analysis, competitive strategies, market segmentation, and differentiation.
Digital Marketing and Social Media : Research on emerging digital marketing trends, social media strategies, influencer marketing, etc.
Consumer Behavior : This includes studying consumer buying habits, cultural influences on purchasing, customer satisfaction, and loyalty programs.
International Marketing Management : Topics related to global marketing strategies, cross-cultural communication, international branding, etc.
Marketing Analytics and Metrics : This covers data-driven marketing, predictive analytics, performance metrics, and big data in marketing.
Ethical Issues in Marketing : Exploring ethical considerations like deceptive advertising, privacy concerns, green marketing, and social responsibility.
Emerging Trends in Marketing Management : Investigating newer trends like AI in marketing, omnichannel marketing, virtual reality, personalized marketing, etc.

These categories provide students with various angles to approach marketing management, from traditional strategies to current technological advancements.

Marketing management, with its diverse and ever-changing landscape, offers a wealth of intriguing and challenging topics for research. Whether one is drawn to the more traditional aspects or the innovative, technology-driven facets, the opportunities for exploration and analysis are boundless.

Understanding marketing management is crucial for anyone venturing into the business world. It combines creativity with analytics, strategy with execution, and always keeps an eye on the changing tides of consumer behavior. For students, academics, and professionals alike, delving into this field can provide valuable insights and skills that are applicable across various domains and industries.

Through this article, we have touched upon the key concepts and principles, and explored the extensive range of research paper topics within the realm of marketing management. These concepts and topics not only form the basis of academic study but also act as foundational pillars for businesses aiming to thrive in today’s competitive marketplace.

How to Choose Marketing Management Research Paper Topics

Choosing the right research paper topic can be a daunting task, especially in a field as broad and dynamic as marketing management. A well-chosen topic can be the difference between a research paper that’s engaging and insightful, and one that falls flat. Here’s a comprehensive guide to help you choose the ideal marketing management research paper topic:

Selecting a research paper topic in marketing management is not merely about picking something that seems interesting. It’s about aligning the topic with your interests, the course requirements, the targeted audience, and the current trends in the field. Here’s how to navigate this complex decision-making process:

Identify Your Interests : Choose a topic that genuinely excites you. Whether it’s digital marketing or consumer behavior, aligning with your interests will make the research process more engaging.
Consider the Relevance : Make sure the topic is relevant to your course and the current landscape of marketing management. Trending topics like social media advertising or AI in marketing might be more appealing.
Check the Availability of Resources : Research the availability of credible sources on the topic. Libraries, academic journals, and online databases should have ample material for your chosen subject.
Assess the Complexity : Balance complexity with your level of expertise. A topic that’s too simple may lack depth, while something too complex might be overwhelming.
Align with Your Career Goals : If you have specific career goals in marketing, select a topic that adds value to your professional development.
Evaluate the Scope : Define the scope of your research. A too broad topic will lack focus, while a narrow topic might lack content.
Seek Guidance from Professors or Experts : Don’t hesitate to consult with professors or industry experts. They can provide insights that align with academic expectations and industry trends.
Consider Ethical Implications : If your topic involves sensitive issues like consumer privacy, ensure that you approach it with the necessary ethical considerations.
Analyze Existing Research : Look at existing research to identify gaps or areas for further exploration. Building on previous work can add depth to your paper.
Create a Preliminary Thesis Statement : Once you’ve narrowed down your topic, create a preliminary thesis statement. This will guide your research and keep you focused on specific aspects of the subject.

Choosing the right topic for a marketing management research paper is a critical step in the research process. It sets the tone for the entire project and can greatly influence the quality and relevance of the work. By following these tips and giving careful thought to aspects such as interest, relevance, complexity, scope, and ethics, you can select a topic that not only meets academic requirements but also resonates with your passions and professional aspirations.

Remember, the chosen topic is not just a subject of study but a chance to contribute to the field, offering insights or solutions to existing challenges. Engage with the process, explore various avenues, and you’ll find a topic that’s not just suitable but truly inspiring and rewarding to work on.

How to Write a Marketing Management Research Paper

Writing a research paper on marketing management requires a thoughtful approach that balances theory, practice, analysis, and creativity. It’s not just about presenting facts but weaving them into a coherent narrative that adds value to the field of marketing management. Below you’ll find a guide that covers essential steps in crafting a high-quality research paper.

Embarking on a research paper in marketing management is an opportunity to delve into various aspects like market strategies, consumer behavior, digital marketing, or branding. It’s about unearthing insights, exploring theories, analyzing trends, and presenting them in an academically rigorous and engaging manner. Here’s how to structure and compose a standout marketing management research paper:

Understand the Assignment : Read the assignment instructions carefully. Understand the requirements, deadlines, formatting guidelines, and grading criteria. Reach out to your professor if anything is unclear.
Start with a Strong Thesis Statement : Develop a clear and concise thesis statement that defines the purpose of your research. It should articulate the main argument or question you intend to explore.
Create an Outline : Plan the structure of your paper by creating an outline. Break it down into sections like introduction, literature review, methodology, findings, conclusion, and bibliography.
Conduct Thorough Research : Use reputable sources like academic journals, books, and industry reports. Validate information through multiple sources to ensure accuracy.
Write the Introduction : Open with a compelling introduction that provides background on the topic, states the research question, and outlines the scope of your paper.
Develop the Literature Review : Present an overview of existing literature on your topic. Compare and contrast different theories, methodologies, and findings, and highlight the gaps your research will address.
Detail the Methodology : Explain the research methods you used. Whether qualitative or quantitative, describe the approach, tools, data collection, and analysis techniques.
Present Findings and Analysis : Summarize the research findings and analyze them in the context of your thesis statement. Include charts, graphs, or other visuals to enhance understanding.
Conclude Thoughtfully : Sum up the main findings, reflect on the implications, suggest areas for future research, and restate the thesis in the light of the research.
Edit and Proofread : Pay meticulous attention to grammar, punctuation, and style. Consider seeking feedback from peers or professionals to ensure clarity and coherence.

Writing a research paper in marketing management is more than an academic exercise; it’s a rich intellectual experience that calls for curiosity, critical thinking, and creativity. The process outlined above is not rigid but provides a framework that you can adapt to your specific topic and interest.

Remember, a great research paper is not just about meeting academic standards but contributing something meaningful to the field of marketing management. Engage with the material, think critically, argue persuasively, and present your ideas with clarity and flair. Your research paper can be a reflection of your passion for marketing and a testament to your scholarly rigor and intellectual insight.

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How to do market research in 4 steps: a lean approach to marketing research

From pinpointing your target audience and assessing your competitive advantage, to ongoing product development and customer satisfaction efforts, market research is a practice your business can only benefit from.

Learn how to conduct quick and effective market research using a lean approach in this article full of strategies and practical examples.

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A comprehensive (and successful) business strategy is not complete without some form of market research—you can’t make informed and profitable business decisions without truly understanding your customer base and the current market trends that drive your business.

In this article, you’ll learn how to conduct quick, effective market research using an approach called 'lean market research'. It’s easier than you might think, and it can be done at any stage in a product’s lifecycle.

How to conduct lean market research in 4 steps

What is market research, why is market research so valuable, advantages of lean market research, 4 common market research methods, 5 common market research questions, market research faqs.

We’ll jump right into our 4-step approach to lean market research. To show you how it’s done in the real world, each step includes a practical example from Smallpdf , a Swiss company that used lean market research to reduce their tool’s error rate by 75% and boost their Net Promoter Score® (NPS) by 1%.

Research your market the lean way...

From on-page surveys to user interviews, Hotjar has the tools to help you scope out your market and get to know your customers—without breaking the bank.

The following four steps and practical examples will give you a solid market research plan for understanding who your users are and what they want from a company like yours.

1. Create simple user personas

A user persona is a semi-fictional character based on psychographic and demographic data from people who use websites and products similar to your own. Start by defining broad user categories, then elaborate on them later to further segment your customer base and determine your ideal customer profile .

How to get the data: use on-page or emailed surveys and interviews to understand your users and what drives them to your business.

How to do it right: whatever survey or interview questions you ask, they should answer the following questions about the customer:

Who are they?

What is their main goal?

What is their main barrier to achieving this goal?

Pitfalls to avoid:

Don’t ask too many questions! Keep it to five or less, otherwise you’ll inundate them and they’ll stop answering thoughtfully.

Don’t worry too much about typical demographic questions like age or background. Instead, focus on the role these people play (as it relates to your product) and their goals.

How Smallpdf did it: Smallpdf ran an on-page survey for a couple of weeks and received 1,000 replies. They learned that many of their users were administrative assistants, students, and teachers.

#One of the five survey questions Smallpdf asked their users

Next, they used the survey results to create simple user personas like this one for admins:

Who are they? Administrative Assistants.

What is their main goal? Creating Word documents from a scanned, hard-copy document or a PDF where the source file was lost.

What is their main barrier to achieving it? Converting a scanned PDF doc to a Word file.

💡Pro tip: Smallpdf used Hotjar Surveys to run their user persona survey. Our survey tool helped them avoid the pitfalls of guesswork and find out who their users really are, in their own words.

You can design a survey and start running it in minutes with our easy-to-use drag and drop builder. Customize your survey to fit your needs, from a sleek one-question pop-up survey to a fully branded questionnaire sent via email.

We've also created 40+ free survey templates that you can start collecting data with, including a user persona survey like the one Smallpdf used.

2. Conduct observational research

Observational research involves taking notes while watching someone use your product (or a similar product).

Overt vs. covert observation

Overt observation involves asking customers if they’ll let you watch them use your product. This method is often used for user testing and it provides a great opportunity for collecting live product or customer feedback .

Covert observation means studying users ‘in the wild’ without them knowing. This method works well if you sell a type of product that people use regularly, and it offers the purest observational data because people often behave differently when they know they’re being watched.

Tips to do it right:

Record an entry in your field notes, along with a timestamp, each time an action or event occurs.

Make note of the users' workflow, capturing the ‘what,’ ‘why,’ and ‘for whom’ of each action.

#Sample of field notes taken by Smallpdf

Don’t record identifiable video or audio data without consent. If recording people using your product is helpful for achieving your research goal, make sure all participants are informed and agree to the terms.

Don’t forget to explain why you’d like to observe them (for overt observation). People are more likely to cooperate if you tell them you want to improve the product.

💡Pro tip: while conducting field research out in the wild can wield rewarding results, you can also conduct observational research remotely. Hotjar Recordings is a tool that lets you capture anonymized user sessions of real people interacting with your website.

Observe how customers navigate your pages and products to gain an inside look into their user behavior . This method is great for conducting exploratory research with the purpose of identifying more specific issues to investigate further, like pain points along the customer journey and opportunities for optimizing conversion .

With Hotjar Recordings you can observe real people using your site without capturing their sensitive information

How Smallpdf did it: here’s how Smallpdf observed two different user personas both covertly and overtly.

Observing students (covert): Kristina Wagner, Principle Product Manager at Smallpdf, went to cafes and libraries at two local universities and waited until she saw students doing PDF-related activities. Then she watched and took notes from a distance. One thing that struck her was the difference between how students self-reported their activities vs. how they behaved (i.e, the self-reporting bias). Students, she found, spent hours talking, listening to music, or simply staring at a blank screen rather than working. When she did find students who were working, she recorded the task they were performing and the software they were using (if she recognized it).

Observing administrative assistants (overt): Kristina sent emails to admins explaining that she’d like to observe them at work, and she asked those who agreed to try to batch their PDF work for her observation day. While watching admins work, she learned that they frequently needed to scan documents into PDF-format and then convert those PDFs into Word docs. By observing the challenges admins faced, Smallpdf knew which products to target for improvement.

“Data is really good for discovery and validation, but there is a bit in the middle where you have to go and find the human.”

3. Conduct individual interviews

Interviews are one-on-one conversations with members of your target market. They allow you to dig deep and explore their concerns, which can lead to all sorts of revelations.

Listen more, talk less. Be curious.

Act like a journalist, not a salesperson. Rather than trying to talk your company up, ask people about their lives, their needs, their frustrations, and how a product like yours could help.

Ask "why?" so you can dig deeper. Get into the specifics and learn about their past behavior.

Record the conversation. Focus on the conversation and avoid relying solely on notes by recording the interview. There are plenty of services that will transcribe recorded conversations for a good price (including Hotjar!).

Avoid asking leading questions , which reveal bias on your part and pushes respondents to answer in a certain direction (e.g. “Have you taken advantage of the amazing new features we just released?).

Don't ask loaded questions , which sneak in an assumption which, if untrue, would make it impossible to answer honestly. For example, we can’t ask you, “What did you find most useful about this article?” without asking whether you found the article useful in the first place.

Be cautious when asking opinions about the future (or predictions of future behavior). Studies suggest that people aren’t very good at predicting their future behavior. This is due to several cognitive biases, from the misguided exceptionalism bias (we’re good at guessing what others will do, but we somehow think we’re different), to the optimism bias (which makes us see things with rose-colored glasses), to the ‘illusion of control’ (which makes us forget the role of randomness in future events).

How Smallpdf did it: Kristina explored her teacher user persona by speaking with university professors at a local graduate school. She learned that the school was mostly paperless and rarely used PDFs, so for the sake of time, she moved on to the admins.

A bit of a letdown? Sure. But this story highlights an important lesson: sometimes you follow a lead and come up short, so you have to make adjustments on the fly. Lean market research is about getting solid, actionable insights quickly so you can tweak things and see what works.

💡Pro tip: to save even more time, conduct remote interviews using an online user research service like Hotjar Engage , which automates the entire interview process, from recruitment and scheduling to hosting and recording.

You can interview your own customers or connect with people from our diverse pool of 200,000+ participants from 130+ countries and 25 industries. And no need to fret about taking meticulous notes—Engage will automatically transcribe the interview for you.

4. Analyze the data (without drowning in it)

The following techniques will help you wrap your head around the market data you collect without losing yourself in it. Remember, the point of lean market research is to find quick, actionable insights.

A flow model is a diagram that tracks the flow of information within a system. By creating a simple visual representation of how users interact with your product and each other, you can better assess their needs.

#Example of a flow model designed by Smallpdf

You’ll notice that admins are at the center of Smallpdf’s flow model, which represents the flow of PDF-related documents throughout a school. This flow model shows the challenges that admins face as they work to satisfy their own internal and external customers.

Affinity diagram

An affinity diagram is a way of sorting large amounts of data into groups to better understand the big picture. For example, if you ask your users about their profession, you’ll notice some general themes start to form, even though the individual responses differ. Depending on your needs, you could group them by profession, or more generally by industry.

We wrote a guide about how to analyze open-ended questions to help you sort through and categorize large volumes of response data. You can also do this by hand by clipping up survey responses or interview notes and grouping them (which is what Kristina does).

“For an interview, you will have somewhere between 30 and 60 notes, and those notes are usually direct phrases. And when you literally cut them up into separate pieces of paper and group them, they should make sense by themselves.”

Pro tip: if you’re conducting an online survey with Hotjar, keep your team in the loop by sharing survey responses automatically via our Slack and Microsoft Team integrations. Reading answers as they come in lets you digest the data in pieces and can help prepare you for identifying common themes when it comes time for analysis.

Hotjar lets you easily share survey responses with your team

Customer journey map

A customer journey map is a diagram that shows the way a typical prospect becomes a paying customer. It outlines their first interaction with your brand and every step in the sales cycle, from awareness to repurchase (and hopefully advocacy).

The above customer journey map , created by our team at Hotjar, shows many ways a customer might engage with our tool. Your map will be based on your own data and business model.

📚 Read more: if you’re new to customer journey maps, we wrote this step-by-step guide to creating your first customer journey map in 2 and 1/2 days with free templates you can download and start using immediately.

Next steps: from research to results

So, how do you turn market research insights into tangible business results? Let’s look at the actions Smallpdf took after conducting their lean market research: first they implemented changes, then measured the impact.

#Smallpdf used lean market research to dig below the surface, understand their clients, and build a better product and user experience

Implement changes

Based on what Smallpdf learned about the challenges that one key user segment (admins) face when trying to convert PDFs into Word files, they improved their ‘PDF to Word’ conversion tool.

We won’t go into the details here because it involves a lot of technical jargon, but they made the entire process simpler and more straightforward for users. Plus, they made it so that their system recognized when you drop a PDF file into their ‘Word to PDF’ converter instead of the ‘PDF to Word’ converter, so users wouldn’t have to redo the task when they made that mistake.

In other words: simple market segmentation for admins showed a business need that had to be accounted for, and customers are happier overall after Smallpdf implemented an informed change to their product.

Measure results

According to the Lean UX model, product and UX changes aren’t retained unless they achieve results.

Smallpdf’s changes produced:

A 75% reduction in error rate for the ‘PDF to Word’ converter

A 1% increase in NPS

Greater confidence in the team’s marketing efforts

"With all the changes said and done, we've cut our original error rate in four, which is huge. We increased our NPS by +1%, which isn't huge, but it means that of the users who received a file, they were still slightly happier than before, even if they didn't notice that anything special happened at all.”

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Market research (or marketing research) is any set of techniques used to gather information and better understand a company’s target market. This might include primary research on brand awareness and customer satisfaction or secondary market research on market size and competitive analysis. Businesses use this information to design better products, improve user experience, and craft a marketing strategy that attracts quality leads and improves conversion rates.

David Darmanin, one of Hotjar’s founders, launched two startups before Hotjar took off—but both companies crashed and burned. Each time, he and his team spent months trying to design an amazing new product and user experience, but they failed because they didn’t have a clear understanding of what the market demanded.

With Hotjar, they did things differently . Long story short, they conducted market research in the early stages to figure out what consumers really wanted, and the team made (and continues to make) constant improvements based on market and user research.

Without market research, it’s impossible to understand your users. Sure, you might have a general idea of who they are and what they need, but you have to dig deep if you want to win their loyalty.

Here’s why research matters:

Obsessing over your users is the only way to win. If you don’t care deeply about them, you’ll lose potential customers to someone who does.

Analytics gives you the ‘what’, while research gives you the ‘why’. Big data, user analytics , and dashboards can tell you what people do at scale, but only research can tell you what they’re thinking and why they do what they do. For example, analytics can tell you that customers leave when they reach your pricing page, but only research can explain why.

Research beats assumptions, trends, and so-called best practices. Have you ever watched your colleagues rally behind a terrible decision? Bad ideas are often the result of guesswork, emotional reasoning, death by best practices , and defaulting to the Highest Paid Person’s Opinion (HiPPO). By listening to your users and focusing on their customer experience , you’re less likely to get pulled in the wrong direction.

Research keeps you from planning in a vacuum. Your team might be amazing, but you and your colleagues simply can’t experience your product the way your customers do. Customers might use your product in a way that surprises you, and product features that seem obvious to you might confuse them. Over-planning and refusing to test your assumptions is a waste of time, money, and effort because you’ll likely need to make changes once your untested business plan gets put into practice.

Lean User Experience (UX) design is a model for continuous improvement that relies on quick, efficient research to understand customer needs and test new product features.

Lean market research can help you become more...

Efficient: it gets you closer to your customers, faster.

Cost-effective: no need to hire an expensive marketing firm to get things started.

Competitive: quick, powerful insights can place your products on the cutting edge.

As a small business or sole proprietor, conducting lean market research is an attractive option when investing in a full-blown research project might seem out of scope or budget.

There are lots of different ways you could conduct market research and collect customer data, but you don’t have to limit yourself to just one research method. Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

Which method you use may vary based on your business type: ecommerce business owners have different goals from SaaS businesses, so it’s typically prudent to mix and match these methods based on your particular goals and what you need to know.

1. Surveys: the most commonly used

Surveys are a form of qualitative research that ask respondents a short series of open- or closed-ended questions, which can be delivered as an on-screen questionnaire or via email. When we asked 2,000 Customer Experience (CX) professionals about their company’s approach to research , surveys proved to be the most commonly used market research technique.

What makes online surveys so popular?

They’re easy and inexpensive to conduct, and you can do a lot of data collection quickly. Plus, the data is pretty straightforward to analyze, even when you have to analyze open-ended questions whose answers might initially appear difficult to categorize.

We've built a number of survey templates ready and waiting for you. Grab a template and share with your customers in just a few clicks.

💡 Pro tip: you can also get started with Hotjar AI for Surveys to create a survey in mere seconds . Just enter your market research goal and watch as the AI generates a survey and populates it with relevant questions.

Once you’re ready for data analysis, the AI will prepare an automated research report that succinctly summarizes key findings, quotes, and suggested next steps.

An example research report generated by Hotjar AI for Surveys

2. Interviews: the most insightful

Interviews are one-on-one conversations with members of your target market. Nothing beats a face-to-face interview for diving deep (and reading non-verbal cues), but if an in-person meeting isn’t possible, video conferencing is a solid second choice.

Regardless of how you conduct it, any type of in-depth interview will produce big benefits in understanding your target customers.

What makes interviews so insightful?

By speaking directly with an ideal customer, you’ll gain greater empathy for their experience , and you can follow insightful threads that can produce plenty of 'Aha!' moments.

3. Focus groups: the most unreliable

Focus groups bring together a carefully selected group of people who fit a company’s target market. A trained moderator leads a conversation surrounding the product, user experience, or marketing message to gain deeper insights.

What makes focus groups so unreliable?

If you’re new to market research, we wouldn’t recommend starting with focus groups. Doing it right is expensive , and if you cut corners, your research could fall victim to all kinds of errors. Dominance bias (when a forceful participant influences the group) and moderator style bias (when different moderator personalities bring about different results in the same study) are two of the many ways your focus group data could get skewed.

4. Observation: the most powerful

During a customer observation session, someone from the company takes notes while they watch an ideal user engage with their product (or a similar product from a competitor).

What makes observation so clever and powerful?

‘Fly-on-the-wall’ observation is a great alternative to focus groups. It’s not only less expensive, but you’ll see people interact with your product in a natural setting without influencing each other. The only downside is that you can’t get inside their heads, so observation still isn't a recommended replacement for customer surveys and interviews.

The following questions will help you get to know your users on a deeper level when you interview them. They’re general questions, of course, so don’t be afraid to make them your own.

1. Who are you and what do you do?

How you ask this question, and what you want to know, will vary depending on your business model (e.g. business-to-business marketing is usually more focused on someone’s profession than business-to-consumer marketing).

It’s a great question to start with, and it’ll help you understand what’s relevant about your user demographics (age, race, gender, profession, education, etc.), but it’s not the be-all-end-all of market research. The more specific questions come later.

2. What does your day look like?

This question helps you understand your users’ day-to-day life and the challenges they face. It will help you gain empathy for them, and you may stumble across something relevant to their buying habits.

3. Do you ever purchase [product/service type]?

This is a ‘yes or no’ question. A ‘yes’ will lead you to the next question.

4. What problem were you trying to solve or what goal were you trying to achieve?

This question strikes to the core of what someone’s trying to accomplish and why they might be willing to pay for your solution.

5. Take me back to the day when you first decided you needed to solve this kind of problem or achieve this goal.

This is the golden question, and it comes from Adele Revella, Founder and CEO of Buyer Persona Institute . It helps you get in the heads of your users and figure out what they were thinking the day they decided to spend money to solve a problem.

If you take your time with this question, digging deeper where it makes sense, you should be able to answer all the relevant information you need to understand their perspective.

“The only scripted question I want you to ask them is this one: take me back to the day when you first decided that you needed to solve this kind of problem or achieve this kind of a goal. Not to buy my product, that’s not the day. We want to go back to the day that when you thought it was urgent and compelling to go spend money to solve a particular problem or achieve a goal. Just tell me what happened.”

— Adele Revella , Founder/CEO at Buyer Persona Institute

Bonus question: is there anything else you’d like to tell me?

This question isn’t just a nice way to wrap it up—it might just give participants the opportunity they need to tell you something you really need to know.

That’s why Sarah Doody, author of UX Notebook , adds it to the end of her written surveys.

“I always have a last question, which is just open-ended: “Is there anything else you would like to tell me?” And sometimes, that’s where you get four paragraphs of amazing content that you would never have gotten if it was just a Net Promoter Score [survey] or something like that.”

What is the difference between qualitative and quantitative research?

Qualitative research asks questions that can’t be reduced to a number, such as, “What is your job title?” or “What did you like most about your customer service experience?”

Quantitative research asks questions that can be answered with a numeric value, such as, “What is your annual salary?” or “How was your customer service experience on a scale of 1-5?”

→ Read more about the differences between qualitative and quantitative user research .

How do I do my own market research?

You can do your own quick and effective market research by

Surveying your customers

Building user personas

Studying your users through interviews and observation

Wrapping your head around your data with tools like flow models, affinity diagrams, and customer journey maps

What is the difference between market research and user research?

Market research takes a broad look at potential customers—what problems they’re trying to solve, their buying experience, and overall demand. User research, on the other hand, is more narrowly focused on the use (and usability ) of specific products.

What are the main criticisms of market research?

Many marketing professionals are critical of market research because it can be expensive and time-consuming. It’s often easier to convince your CEO or CMO to let you do lean market research rather than something more extensive because you can do it yourself. It also gives you quick answers so you can stay ahead of the competition.

Do I need a market research firm to get reliable data?

Absolutely not! In fact, we recommend that you start small and do it yourself in the beginning. By following a lean market research strategy, you can uncover some solid insights about your clients. Then you can make changes, test them out, and see whether the results are positive. This is an excellent strategy for making quick changes and remaining competitive.

Net Promoter, Net Promoter System, Net Promoter Score, NPS, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld, and Satmetrix Systems, Inc.

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Best Ever 111+ Research Topics for Marketing By Experts

Are you struggling to find a well-thought marketing research topic for your thesis? Finding a research topic for marketing can give hard times. Marketing students spend a lot of time doing assignments. But they also have the opportunity to utilize their time and discover their true interests. Marketing has a wide range of aspects.

Therefore it is sometimes difficult to find the perfect topic for your thesis. In such a time, this article is your savior. In this article, we brought you some research topics that are interesting and equally unique. We have tried to cover every niche in this blog which is research topics for marketing. From marketing research topics to social issues.

If you have any pending marketing essays, then don’t worry. We are here to help you with your marketing essay. However, you can get the best marketing essay help from us. So, don’t waste your time get marketing essay help now.

Below is the List of All Interesting Research Topics for Marketing for Your Thesis

Table of Contents

A study on consumer buying behavior for Coca-Cola.
The distribution system in small-scale companies and multinational companies. Compare.
Business marketing paradigms and tactics in the modern market.
Use of CPR (Corporate social responsibility) by companies to build their brand.
Marketing research and business sales. Define the relationship between them, their need, and their importance.
Different market segments.
Impact of globalization on consumer behavior.
Covid-19 and its effect on the global economy.
How does advertisement on TV affect consumers’ top mood?
Impact of advertising in the recession period.
Marketing strategy in the fashion industry.
Using Starbucks as an example. Explain International Market Entry.
Views on celebrities promoting brands. Result and impact on return on investment.
Artificial Intelligence.
Conversational Marketing.
A new trend of marketing- Video Marketing.
Digital Marketing and Search engine optimization.
The strongest form of marketing strategy- The influencer market.
Marketing and Social media management.
Importance of email in the market: Email Marketing.
How important is information and computer technology (ICT) in Supply Chain Market?
Impact of ICT on Supply Chain Market.
Importance of Corporate Social Responsibility (CSR). Describe it with the example of Adidas.
Content promotion on Pinterest. Briefly explain.
How can you boost followers on Instagram?
How to organically increase Return on ad spend.
Advantages of following your competitor on social platforms.
Social Media Marketing Strategy: Dos and don’ts.
How to create content that is engaging?
The most successful and powerful form of promotion.
Social media and consumer behavior. Their relationship and impact on each other.
Effective ways of generating leads.
Expected trends in the future for marketing.
Methods of creating a captivating e-newsletter for the public’s attention.
Importance of Brand name, Brand image, and reputation.
Thought of running a business without marketing. Views, pros, and cons.
Facebook advertisement promotion: effective or not.
How often a business should launch new campaigns?
Are giveaways on social media worth it?
How huge a Giveaway should be according to the business scale?
The whole strategy for making content go viral.
Is Snapchat capable of effectively advertising?
Effective and unique campaign ideas.
Difference between the quality of small business products and well-known business products.
Should radio still be preferred as an advertising option?
Facebook versus Instagram: which is best for marketing?
Difference between leads generated from Facebook and leads generated from Instagram.
Click-baited sponsored content. Impression on the consumer.
Social media marketing, advertising, and business-to-consumer marketing. Advantages and disadvantages.
Influence of BREXIT on UK financial institutions.

List of Popular Marketing Research Topics

Personalization is essential in marketing.
The impact of the marketing mix on organizational performance.
The significance of STP analysis in any corporate organization.
What effect does television advertising have on the customer’s overall mood?
How can lockdown scenarios affect the organization’s public relations efforts?
The significance of environmental auditing in developing efficient marketing strategies.
One of the most popular green advertising taglines is “Just Do It.”
Apple, Southwest Airlines, and Budweiser all have excellent marketing techniques.

Content Marketing Topic Ideas

What is pillar content, and how can it help you increase sales?
Marketing content repurposing for startups.
The most important elements of every effective content marketing.
When should you use micro-content in content marketing campaigns?
The most powerful content promotion techniques.
The advantages of one-step vs. Multi-step content marketing campaigns.
Lead generation content marketing strategies.
How to increase email subscription rates using content.
As an emerging content marketing strategy, interactive content marketing.
Canva’s design school content marketing strategy in action.

Strategic Marketing Topic Ideas

Lack of business visibility.
There is no marketing strategy.
Inconsistencies in the value communication of products or services.
Innovative marketing solutions are not worthwhile to invest in.
Market research that could have been better executed.
The departments of marketing and sales need to be linked.
A company does not keep track of its customers’ past interactions.
My company is too small to succeed without marketing.
The marketing department relies on traditional marketing strategies.
The company’s target market segment is unknown.

Marketing Research Topics in Distribution In 2023

Evaluating the effectiveness of online distribution channels for small businesses.
Understanding the impact of delivery speed and convenience on consumer buying decisions.
Analyzing the role of social media in driving online sales for distributors.
Assessing the impact of new payment methods on distribution channels.
Examining the effect of personalized marketing on customer loyalty for distribution companies.
Investigating the role of packaging and branding in influencing consumer purchase decisions in retail distribution.
Understanding the importance of data analytics in optimizing distribution strategies for retailers.
Analyzing the impact of e-commerce on traditional distribution channels.
Evaluating the effectiveness of loyalty programs in retaining customers for distribution companies.
Investigating the role of influencer marketing in promoting new products for distributors.
Examining the impact of online reviews on consumer trust and purchase decisions in distribution channels.
Understanding the role of customer service in enhancing the customer experience for online shoppers.
Investigating the effectiveness of cross-channel marketing strategies in reaching new customers.
Analyzing the impact of global trade and tariffs on distribution channels for multinational companies.
Evaluating the importance of supply chain management in ensuring timely delivery of products to customers.
Understanding the impact of demographic changes on distribution channels, such as the rise of millennial consumers.
Investigating the effectiveness of subscription-based models in increasing customer loyalty for distributors.
Analyzing the role of data privacy and security in building trust with customers in online distribution channels.
Understanding the impact of sustainability and eco-friendliness on consumer purchasing decisions in retail distribution.
Evaluating the effectiveness of in-store promotions and displays in driving sales for physical retail distribution channels.

Digital Marketing Blog Topics In 2023

The Future of SEO: How Artificial Intelligence Will Change the Game
Personalization in Digital Marketing: Strategies to Reach Your Target Audience
The Rise of Voice Search: How to Optimize Your Content for Voice Assistants
Social Media Marketing Trends: What to Expect in the Next Five Years
The Importance of Video Marketing in 2023: Tips for Creating Engaging Content
The Ethics of Digital Marketing: Balancing Privacy and Personalization
The Power of Influencer Marketing: How to Collaborate with Influencers in Your Niche
The Future of Email Marketing: Automation and Personalization
Emerging Technologies and their Impact on Digital Marketing
The Role of Data Analytics in Digital Marketing: Leveraging Insights for Business Growth.

List of Best Research Topics for Marketing for You in 2023

If you are still in need of some inspiration regarding marketing research topics, then here are a few marketing research topics that you can explore:

To examine the factors that are influencing customer loyalty by brand image. A case of Adidas.
To assess the marketing approaches that influence consumer buying behavior.
The impact of inorganic over organic reach on several social media platforms.
To identify how brands exploit impulsive buying.
To Identify How Internet Marketing Has Changed the Lives of Consumers and Brands.
To examine the difference between advertising & creating brand equity.
The impact of brand strategies and advertising on youth.
To identify which social media platforms are used most by brands to reach their customers for create awareness
To determine the factors and elements that emphasize the development of emotional connection with the customers.
To Analyse the Effect of Emotional Targeting of the Brand on Customers.

Hopefully, this list of the best marketing research topics will help. If you’re still confused about which area you’d like to work in, below are some more topics related to the Pandemic.

3 Pandemic Related Research Topics for Marketing (COVID-19)

Below are the top 3 pandemics related marketing research topics:

Marketing shift in the retail sector – A case of Covid – 19
Vaccine Access & Inequality
“Common Good” vs Medical Privacy
How to choose right topics for marketing
The Importance of marketing in today’s life
How to create an effective marketing presentation

What Should a Marketing Thesis Structure Look Like?

After you find the perfect marketing research topic, you may struggle with how you should outline it on paper. Therefore, we brought you this ideal outline for your thesis that you can use or change here and there to make it more like you.

INTRO: Foundation of the thesis

Background.

Stating the purpose.

Stating the thesis.

MAIN BODY: Argument 1: Precise explanation.

Support evidence.

Argument 2: Precise explanation.

Conclusion.

Argument 3: Precise explanation.

CONCLUSION:

Restate the argument. and summarize everything

Slightly conclude everything.

Tips and Tricks to Choosing the Best Research Topics for Marketing

Firstly, you’ll have to be familiar with the basics before we even deep dive into the details. If you want to start, pick up a pen and paper and then write about different topics that you’d like to write about.

Here are some of the factors that you want to keep in mind while selecting research topics for marketing:

Try To Keeping Your Personal Interest In Mind

You won’t be able to write a research paper if you are not interested in the topic. Sit down and relax. Try to think about topics in which you’re interested.

It will be a lot easier for you to discuss different themes once you’ve written down all your ideas in one place.

Don’t Leave It In The Middle

More than 50% of the students start the writing process, but they are not able to complete it and leave it in the middle. Just keep in mind that you’re not able to write an entire research paper overnight.

In order to succeed, you’ll have to give a sufficient amount of time to research.

If you want some help, get some advice from your advisor daily.

A research paper is not something into which you can drag something aimlessly. On the other hand, your research paper needs to be based on actual data, which is only possible if you conduct thorough research.

While writing a note for your research, make sure your statements are supported with references or examples. Above all three tips that you have to keep in mind while selecting research topics for marketing.

All of these are unique research topics for marketing students. And they are perfect for college students to write their marketing thesis because the internet has plenty of information on each one of them. Make sure to read enough about the selected topic before starting to write. And also make an outline of the thesis at the start, so that you have a reason to get going with the thesis.

Once finished, make sure to ask for feedback from your instructor. And cross-check for spelling mistakes, grammatical errors, and any sort of mistake. if you need an assignment of marketing , then contact our marketing assignment writer .

Frequently Asked Questions (FAQs)

Q1. how to select the best research topic for a marketing thesis.

Whatever topic you decide to go with. Just make sure that you’re interested in it. Because being interested in what you write makes the whole process go a lot smoother and easy. Sit back and think of the possible ideas that excite you and you can write about them. And write down a bunch of ideas before you select the main one. Because it is good to select from a long list rather than just going with the first topic that came into your mind. This might take time. But that is what this article is for, above 45 different topics on different aspects of marketing are given. You can go through it, we’re sure there will be one that might interest you.

Q2. How to make your marketing thesis sound more realistic?

A marketing thesis is totally different from one that is an essay. So you can not aimlessly ramble on it. You need to add facts to it to support your main argument. And also make sure that your facts are very well supported by examples and references. That can only be done when you have thoroughly searched through the subject. The Internet has an abundance of information on the topics discussed above. Make sure to acknowledge enough information before starting the thesis.

Q3. What are the different types of Research Papers?

Here we listed the top 7 different types of research papers:

1. Report Paper 2. Survey Research Paper 3. Cause and Effect Research Paper 4. Experimental Research Paper 5. Analytical Research Paper 6. Argumentative Research Paper 7. Problem-Solution Research Paper

7+ Tips On How To Get Higher Grades In Exams In 2023

How to Write a Research Paper- A guide From Professionals

Types of market research: Methods and examples

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Here at GWI we publish a steady stream of blogs, reports, and other resources that dig deep into specific market research topics.

But what about the folks who’d appreciate a more general overview of market research that explains the big picture? Don’t they deserve some love too?

Of course they do. That’s why we’ve created this overview guide focusing on types of market research and examples. With so many market research companies to choose from, having a solid general understanding of how this sector works is essential for any brand or business that wants to pick the right market research partner.

So with that in mind, let’s start at the very beginning and get clear on…

Market research definition

At the risk of stating the slightly obvious, market research is the gathering and analyzing of data on consumers, competitors, distributors, and markets. As such it’s not quite the same as consumer research , but there’s significant overlap.

Market research matters because it can help you take the guesswork out of getting through to audiences. By studying consumers and gathering information on their likes, dislikes, and so on, brands can make evidence-based decisions instead of relying on instinct or experience.

What is market research?

Market research is the organized gathering of information about target markets and consumers’ needs and preferences. It’s an important component of business strategy and a major factor in maintaining competitiveness.

If a business wants to know – really know – what sort of products or services consumers want to buy, along with where, when, and how those products and services should be marketed, it just makes sense to ask the prospective audience.

Without the certainty that market research brings, a business is basically hoping for the best. And while we salute their optimism, that’s not exactly a reliable strategy for success.

What are the types of market research?

Primary research .

Primary research is a type of market research you either conduct yourself or hire someone to do on your behalf.

A classic example of primary research involves going directly to a source – typically customers or prospective customers in your target market – to ask questions and gather information about a product or service. Interviewing methods include in-person, online surveys, phone calls, and focus groups.

The big advantage of primary research is that it’s directly focused on your objectives, so the outcome will be conclusive, detailed insights – particularly into customer views – making it the gold standard.

The disadvantages are it can be time-consuming and potentially costly, plus there’s a risk of survey bias creeping in, in the sense that research samples may not be representative of the wider group.

Secondary research

Primary market research means you collect the data your business needs, whereas the types of market research known as secondary market research use information that’s already been gathered for other purposes but can still be valuable. Examples include published market studies, white papers, analyst reports, customer emails, and customer surveys/feedback.

For many small businesses with limited budgets, secondary market research is their first choice because it’s easier to acquire and far more affordable than primary research.

Secondary research can still answer specific business questions, but with limitations. The data collected from that audience may not match your targeted audience exactly, resulting in skewed outcomes.

A big benefit of secondary market research is helping lay the groundwork and get you ready to carry out primary market research by making sure you’re focused on what matters most.

Qualitative research

Qualitative research is one of the two fundamental types of market research. Qualitative research is about people and their opinions. Typically conducted by asking questions either one-on-one or in groups, qualitative research can help you define problems and learn about customers’ opinions, values, and beliefs.

Classic examples of qualitative research are long-answer questions like “Why do you think this product is better than competitive products? Why do you think it’s not?”, or “How would you improve this new service to make it more appealing?”

Because qualitative research generally involves smaller sample sizes than its close cousin quantitative research, it gives you an anecdotal overview of your subject, rather than highly detailed information that can help predict future performance.

Qualitative research is particularly useful if you’re developing a new product, service, website or ad campaign and want to get some feedback before you commit a large budget to it.

Quantitative research

If qualitative research is all about opinions, quantitative research is all about numbers, using math to uncover insights about your audience.

Typical quantitative research questions are things like, “What’s the market size for this product?” or “How long are visitors staying on this website?”. Clearly the answers to both will be numerical.

Quantitative research usually involves questionnaires. Respondents are asked to complete the survey, which marketers use to understand consumer needs, and create strategies and marketing plans.

Importantly, because quantitative research is math-based, it’s statistically valid, which means you’re in a good position to use it to predict the future direction of your business.

Consumer research

As its name implies, consumer research gathers information about consumers’ lifestyles, behaviors, needs and preferences, usually in relation to a particular product or service. It can include both quantitative and qualitative studies.

Examples of consumer research in action include finding ways to improve consumer perception of a product, or creating buyer personas and market segments, which help you successfully market your product to different types of customers.

Understanding consumer trends , driven by consumer research, helps businesses understand customer psychology and create detailed purchasing behavior profiles. The result helps brands improve their products and services by making them more customer-centric, increasing customer satisfaction, and boosting bottom line in the process.

Product research

Product research gives a new product (or indeed service, we don’t judge) its best chance of success, or helps an existing product improve or increase market share.

It’s common sense: by finding out what consumers want and adjusting your offering accordingly, you gain a competitive edge. It can be the difference between a product being a roaring success or an abject failure.

Examples of product research include finding ways to develop goods with a higher value, or identifying exactly where innovation effort should be focused.

Product research goes hand-in-hand with other strands of market research, helping you make informed decisions about what consumers want, and what you can offer them.

Brand research

Brand research is the process of gathering feedback from your current, prospective, and even past customers to understand how your brand is perceived by the market.

It covers things like brand awareness, brand perceptions, customer advocacy, advertising effectiveness, purchase channels, audience profiling, and whether or not the brand is a top consideration for consumers.

The result helps take the guesswork out of your messaging and brand strategy. Like all types of market research, it gives marketing leaders the data they need to make better choices based on fact rather than opinion or intuition.

Market research methods

So far we’ve reviewed various different types of market research, now let’s look at market research methods, in other words the practical ways you can uncover those all-important insights.

Consumer research platform

A consumer research platform like GWI is a smart way to find on-demand market research insights in seconds.

In a world of fluid markets and changing attitudes, a detailed understanding of your consumers, developed using the right research platform, enables you to stop guessing and start knowing.

As well as providing certainty, consumer research platforms massively accelerate speed to insight. Got a question? Just jump on your consumer research platform and find the answer – job done.

The ability to mine data for answers like this is empowering – suddenly you’re in the driving seat with a world of possibilities ahead of you. Compared to the most obvious alternative – commissioning third party research that could take weeks to arrive – the right consumer research platform is basically a magic wand.

Admittedly we’re biased, but GWI delivers all this and more. Take our platform for a quick spin and see for yourself.

And the downside of using a consumer research platform? Well, no data set, however fresh or thorough, can answer every question. If you need really niche insights then your best bet is custom market research , where you can ask any question you like, tailored to your exact needs.

Face-to-face interviews

Despite the rise in popularity of online surveys , face-to-face survey interviewing – using mobile devices or even the classic paper survey – is still a popular data collection method.

In terms of advantages, face-to-face interviews help with accurate screening, in the sense the interviewee can’t easily give misleading answers about, say, their age. The interviewer can also make a note of emotions and non-verbal cues.

On the other hand, face-to-face interviews can be costly, while the quality of data you get back often depends on the ability of the interviewer. Also, the size of the sample is limited to the size of your interviewing staff, the area in which the interviews are conducted, and the number of qualified respondents within that area.

Social listening

Social listening is a powerful solution for brands who want to keep an ear to the ground, gathering unfiltered thoughts and opinions from consumers who are posting on social media.

Many social listening tools store data for up to a couple of years, great for trend analysis that needs to compare current and past conversations.

Social listening isn’t limited to text. Images, videos, and emojis often help us better understand what consumers are thinking, saying, and doing better than more traditional research methods.

Perhaps the biggest downside is there are no guarantees with social listening, and you never know what you will (or won’t) find. It can also be tricky to gauge sentiment accurately if the language used is open to misinterpretation, for example if a social media user describes something as “sick”.

There’s also a potential problem around what people say vs. what they actually do. Tweeting about the gym is a good deal easier than actually going. The wider problem – and this may shock you – is that not every single thing people write on social media is necessarily true, which means social listening can easily deliver unreliable results.

Public domain data

Public domain data comes from think tanks and government statistics or research centers like the UK’s National Office for Statistics or the United States Census Bureau and the National Institute of Statistical Sciences. Other sources are things like research journals, news media, and academic material.

Its advantages for market research are it’s cheap (or even free), quick to access, and easily available. Public domain datasets can be huge, so potentially very rich.

On the flip side, the data can be out of date, it certainly isn’t exclusive to you, and the collection methodology can leave much to be desired. But used carefully, public domain data can be a useful source of secondary market research.

Telephone interviews

You know the drill – you get a call from a researcher who asks you questions about a particular topic and wants to hear your opinions. Some even pay or offer other rewards for your time.

Telephone surveys are great for reaching niche groups of consumers within a specific geographic area or connected to a particular brand, or who aren’t very active in online channels. They’re not well-suited for gathering data from broad population groups, simply because of the time and labor involved.

How to use market research

Data isn’t an end in itself; instead it’s a springboard to make other stuff happen. So once you’ve drawn conclusions from your research, it’s time to think of what you’ll actually do based on your findings.

While it’s impossible for us to give a definitive list (every use case is different), here are some suggestions to get you started.

Leverage it . Think about ways to expand the use – and value – of research data and insights, for example by using research to support business goals and functions, like sales, market share or product design.

Integrate it . Expand the value of your research data by integrating it with other data sources, internal and external. Integrating data like this can broaden your perspective and help you draw deeper insights for more confident decision-making.

Justify it . Enlist colleagues from areas that’ll benefit from the insights that research provides – that could be product management, product development, customer service, marketing, sales or many others – and build a business case for using research.

How to choose the right type of market research

Broadly speaking, choosing the right research method depends on knowing the type of data you need to collect. To dig into ideas and opinions, choose qualitative; to do some testing, it’s quantitative you want.

There are also a bunch of practical considerations, not least cost. If a particular approach sounds great but costs the earth then clearly it’s not ideal for any brand on a budget.

Then there’s how you intend to use the actual research, your level of expertise with research data, whether you need access to historical data or just a snapshot of today, and so on.

The point is, different methods suit different situations. When choosing, you’ll want to consider what you want to achieve, what data you’ll need, the pros and cons of each method, the costs of conducting the research, and the cost of analyzing the results.

Market research examples

Independent agency Bright/Shift used GWI consumer insights to shape a high-impact go-to-market strategy for their sustainable furniture client, generating £41K in revenue in the first month. Here’s how they made the magic happen .

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25 Tools & Resources for Conducting Market Research

Published: April 30, 2024

Conducting market research pulls details together to help you choose new products or services to launch. They also help identify your audiences and best marketing strategies so you are ready to act without the guesswork.

market research tools: displayed on top of laptop

Businesses use market research software to minimize risk and make more data-driven choices.

I own a small business, and by gathering facts and opinions, I can better predict whether new products or features — and for more prominent companies, even locations — will succeed before investing.

Here are 25 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers and bloggers who use them.

Helpful Market Research Tools & Resources

1. similarweb.

Image Source

Similarweb is probably the highest quality, most well-known, and most convenient way to get and compare traffic information about any website you land on — short of having an expert analyst whispering in your ear, which could get awkward. Their free suite of products — including the Chrome extension — is worth exploring and gives you useful, high-level information. The deep insights come from taking advantage of their database of real-world information on global website performance gathered over time, which they’ve already been building for over 10 years. They have their finger on the pulse of online business worldwide, from sales to sites to stocks.

Microsoft, Amazon, and even Google use Similarweb and the insights they provide on other enterprise-level operations down to small businesses. If you want to know how your company stacks up and then initiate a robust research and marketing campaign, these are serious tools that can help you grow.

What I like: One of their add-ons is called App Intelligence, and it can benchmark your growth and track your progress against millions of apps — for both iOS and Android — and provide daily insights on app rankings, engagement, retention, and more.

Pricing : Starter plans cost $125 per month paid annually; professional plans cost $333 per month billed annually; team and enterprise plans have custom pricing.

For Max Iskiev , market research analyst at HubSpot, one research tool stands out from the rest: Glimpse.

He told me, “Glimpse is my favorite research tool. It’s quick and easy to use, allowing me to design and launch short surveys for real-time insights on trending topics.”

Writers for the HubSpot Marketing Blog have also used Glimpse to run short, 100-person surveys for articles (case in point: Are Sales Reps Rushing Back to the Office? ).

Not only is Glimpse valuable for doing quick pulse-checks on the latest trends, but it also leverages the power of AI for even deeper insights.

“Glimpse really shines when it comes to open-ended questions, using natural language processing and AI to analyze emotion and sentiment, saving time, and offering invaluable insights,” Iskiev shared.

Best for: Those who can invest in AI tools for their businesses but don’t need a decade’s deep dive like users of Similarweb might.

Pricing : Starter Plan - Free; Professional - $500/month; Advanced - $1,000/month; Enterprise - custom pricing.

3. BuzzSumo

BuzzSumo offers several highly useful tools that work best as a content research tool for mid-size businesses and up. If you need many ideas for a whole lot of content, BuzzSumo is likely a good fit for your company.

Their monitoring tools can alert you to new content that relates to your keywords of choice.

This is smart for writers, content strategists, and those who manage writers and content strategists to stay on top of trends in what consumers want to know more about within your industry — so you’re right there to provide it.

BuzzSumo also gives you access to reporting tools that stream various sources of information to your dashboard, making it easy to keep up with developments and build visual assets to communicate about them.

You can find major influencers — worldwide — through BuzzSumo that fit your brand to sponsor and collaborate with.

Unfortunately, BuzzSumo doesn’t integrate well with Instagram, so you’ll want to focus on influencers that use other social channels unless you’re willing to do IG work on the side.

What I like: Their Chrome extension is a nice addition to their offerings for companies that work with freelancers and remote workers to take the work on the move.

Pricing: Free 30-day trials are available. Content creation plans cost $199 per month; PR and comms plans cost $299 per month; suite plans cost $499 per month; and Enterprise plans cost $999 per month.

4. Answer the Public

Answer the Public is a sister product to UberSuggest, both being brainchildren of Neil Patel.

Answer: the Public watches what people are searching for and lets you keep track of how things change over time. By studying the changes, you can be at the front of trends — positive or negative — so you can respond to the changes quickly.

It’s billed as an excellent tool for public relations professionals to give them a heads-up on how their company is faring in the public eye.

If you fall on the wrong side of public sentiment, you can be right on top of salvaging the situation and making improvements to regain trust.

If you’re doing something right and see gains in positive engagement, you know to keep up what you’re doing and may even want to expand upon it.

Great examples of what organizations have done with information like this include Wendy’s ongoing roasts and savage clapbacks on social media.

The Oklahoma Department of Wildlife Conservation’s hilarious insistence on not bringing mountain lions in the house also nabbed engagement by the truckloads (of corgis).

What I like: I like that Masterclass videos are available. They make sure to include lots of opportunities to learn how to best use their products and get maximum value from the suite.

Pricing : Individual plans cost $9 per month; pro plans cost $99 per month; expert plans cost $199 per month. Lifetime Pricing is available. Individual lifetime plans cost $99, pro lifetime plans cost $199; and expert lifetime plans cost $1,990.

5. GrowthBar SEO

GrowthBar SEO is all-in for AI. If your leadership wants a slice of the AI action at work in the company’s market research, this might be the tool to reach for.

It uses ChatGPT-4, and the peer-to-peer review site G2 ranked it the #1 AI writing tool for SEO in 2022 and 2023.

What sets it apart is that the AI writing assistant doesn’t just compile and give word to information it finds online.

It offers selections of relevant keywords, titles, headings, industry standard word counts, and link suggestions that you can choose from as you move through the outline.

They also include tools for keyword research, keyword ranking, and information about your keyword competitors. And because Google search is incorporated into the suite, you can do most, if not all, of your writing work on one screen.

Pro tip: As with all AI content, you’ll need a writer to bring the content to life by fact-checking information, adding unique or inside perspectives, meaningful quotes, and many other values that make the content rich to read.

GrowthBar SEO knows this, and you can source freelance writers there as well!

Pricing : A seven-day free trial is available. Standard plans cost $36 per month; pro plans cost $74.25 per month; and agency plans cost $149.25 per month.

6. Statista

Statista is a data visualization website that takes data from reputable reports across the web and makes them easy and digestible for researchers, marketers, and product creators just like you.

“Statista is like my market research sidekick, giving me all the data I need without the endless search. No more digging through the haystack. With Statista, I can spot trends and make informed decisions with ease," Icee Griffin , market researcher at HubSpot, told me.

One neat aspect of using Statista is that the same chart is updated as the years pass. Say that you want to allude to the value of the beauty market in your proposal.

If your investor accesses that same graph a year from now, it will reflect updated numbers. Statista finds the most recent research to update their visualizations.

Pro tip: Statista doesn’t carry out original research, but does have around 100 analysts who seek out gaps in their resources to provide ever more useful, trending data.

Pricing : Basic plans are free. Starter plans cost $199 per month, billed annually. Professional plans cost $959 per month, billed annually.

7. Think With Google Research Tools

Wish you had information on your product’s likelihood of success?

Think With Google’s marketing research tools offer interesting insights on whether anyone is looking for your product ( Google Trends ), which markets to launch to ( Market Finder ), and what retail categories rise as the months and seasons pass ( Rising Retail Categories ).

If you’d like to market your product through YouTube, the Find My Audience tool allows you to investigate what your potential viewers are interested in and what you should discuss on your brand’s YouTube channel.

What I like: Free and incredibly useful in my experience, small and newer businesses really benefit from having tools like this to conduct market research and get their growth rolling.

Pricing : Free

8. Census Bureau

The Census Bureau offers a free resource for searching U.S. census data.

You can filter by age, income, year, and location. You can also use some of its shortcuts to access visualizations of the data, allowing you to see potential target markets across the country.

If you’re considering a highly competitive product or service, you can easily find out where your target industry is most popular — or where the market has been oversaturated.

Another helpful tool is the Census Bureau Business and Economy data , where you can also target premade tables depending on your industry.

Pro tip: The text information on each screen can be overwhelming, so here’s a shortcut for you. One of the best ways to use this tool is by finding the NAICS code for your business.

Then, access the " Tables “ tool, click ”Filter" on the sidebar, and search for your industry.

9. Make My Persona

HubSpot’s Make My Persona tool allows you to create a buyer persona for your potential new product. In this tool, you pick a name for the persona, choose their age, identify their career characteristics, and identify their challenges.

This allows you to pinpoint both demographic and psychographic information.

Creating a buyer persona is an early step in the marketing process but an important one to avoid scope creep.

If you’re unsure about details like these and how to use market research tools for your business, let me recommend Hubspot’s Market Research Kit .

It’s completely free and helps you build a strong foundation for data-driven decision-making in your future marketing strategies.

Best for: Make My Persona is best suited to B2B product launches because you’ll be prompted to document your buyer persona’s career objectives and role-specific challenges.

Ideally, your product would solve a problem for them in the workplace or help their company achieve revenue goals.

10. Tableau

Tableau is a business intelligence suite of products that allows you to “connect to virtually any data source.” But the data isn’t presented in unreadable tables.

Rather, Tableau helps you visualize this data in a way that helps you glean insights, appeal to external stakeholders, and communicate the feasibility of your product to potential investors.

You can visualize data on anything from corn production in tropical climate zones to office product sales in North America. With Tableau’s tools, you can take as granular or as general a look you’d like into potential marketplaces and supplier regions.

What I like: Visual information for humans and pure data for the machines all in one. Tableau integrates well with spreadsheets and databases so that you can export Tableau data to Excel , back up records in Amazon Redshift, and more.

Pricing : Tableau Viewer plans cost $14 per user each month when billed annually. Tableau Explorer plans cost $42 per user each month when billed annually. Tableau Creator plans cost $75 per user each month when billed annually.

11. Paperform

A market research survey is an effective way to better understand your target audience and their needs by asking them directly.

This step is integral to understanding your dream customers’ problems, so you want to ensure the process is as interactive as possible and gathers objective, accurate responses.

With its free-text interface, Paperform is as simple as writing a Word document. You can make your survey stand out by customizing colors, fonts, layouts, and themes to create your unique look and feel.

There are 27+ question field types, such as ranking, matrix, or scale fields. Use several to create visually engaging surveys that collect more information and see higher completion stats.

If you’re unsure where to start, you can use one of their expertly-made questionnaires or market research survey templates to get you started.

Best for: In my experience, Paperform is able to efficiently incorporate multiple customer personas. It uses conditional logic to show or hide questions or whole sections of content to create fully personalized paths.

These interactive forms lower drop-off rates and boost customer interaction.

Pricing: Essentials plans cost $29 per month. Pro plans cost $59 per month. Business plans cost $199 per month. For enterprise pricing, contact Paperform’s sales team.

GWI is an on-demand consumer research platform that makes audience research a breeze. Powered by the world’s largest study on the online consumer base, GWI provides insights into the lives of over 2.8 billion consumers across 50+ markets.

With 250k+ profiling points, you can find your unique customers and learn everything you need to know about who they are, what’s on their minds, and what they’re up to.

One user-friendly platform makes it quick and easy to become an expert on your audience and capture the answers you need to succeed.

Pro tip: GWI even has features to compare markets and create customized and shareable charts in seconds, helping you distribute critical information as quickly as you find it.

Pricing : Explore Interactive Demo for free; Flexible and custom pricing with discounts available.

13. SurveyMonkey

SurveyMonkey-Apr-22-2024-07-24-24-1965-PM

SurveyMonkey is a powerful tool for creating in-depth market research surveys that will help you understand your market and consumer preferences.

With this tool, you can create targeted, uber-specific surveys that help you collect answers that pertain specifically to your product.

While using a data source can give you a general overview of your target audience and market, SurveyMonkey can help you get more granular insights from real consumers.

SurveyMonkey offers dedicated market research solutions and services and a reporting dashboard option that allows you to easily parse through the results.

What I like: I like that SurveyMonkey is a good fit for exploring markets beyond your shores. It includes a global survey panel and survey translation service for international research.

Individual plans: Advantage annual plans cost $39 per month. Premier annual plans cost $119 a month. Monthly plans cost $99 per month.
Team plans: Team advantage plans cost $29 per person each month. Team premier plans cost $75 per person each month.
Enterprise pricing is available upon request.

14. Typeform

Like SurveyMonkey, Typeform allows you to run research surveys to get direct answers from your target consumers. It’s an easy-to-use, mobile-optimized form-builder that’s great for market research.

Typeform’s distinguishing factor is that it shows viewers one form field at a time. In its templates, Typeform encourages a more conversational, casual approach (like in its market research survey template ).

You can create a wide range of question types, and other features include the ability to recall answers from previous questions and create logic jumps.

In a survey, you’d want to collect both demographic and psychographic information on your customers to understand their purchasing behaviors and the problems they encounter.

The goal is to find out if your product is the solution to one of those problems — and whether, before launching, you should add more features or rethink your product positioning strategy .

Best for: I think Typeform is best for product launches that target a younger demographic.

If you’re targeting C-suite executives at established firms, consider a more formal option, such as SurveyMonkey, or keeping your tone more formal in your questions.

Pricing : Free plans are available. Basic plans cost $29 per month. Plus plans cost $59 per month. Business plans cost $99 per month. Enterprise plans are available upon request.

15. PureSpectrum Insights (Previously Upwave Instant Insights )

PureSpectrum acquired Upwave Instant Insights in 2021 and rebranded as PureSpectrum Insights.

As before, this platform is primarily a consumer research tool. While it isn’t advertised as a survey creation tool, it allows you to launch market research surveys specifically to get consumer insights.

PureSpectrum allows you to perform customer and market segmentation and also to visualize your data for easy scanning by key stakeholders and investors. They’ve grown to include A/B testing, brand tracking, and customer sentiment.

Pro tip: PureSpectrum distributes your survey to real people. Take a look at their marketplace profile to get a sense of where and from whom you can collect valuable data.

Pricing : Schedule a demo for more information.

16. Claritas MyBestSegment

Claritas MyBestSegment provides product researchers with tools to understand a specific area’s demographic information as well as the lifestyle habits of those who live there.

Their audience segments give you information gleaned from tens of thousands of data points, giving you insight into much more than just household income, employment, and education levels.

By finding out what a segment of the population does — without having to go out and survey them — you can find out which areas would be most receptive to a campaign or launch.

You can also discover which competitors are located nearby and which lifestyle trends have shifted or are on the rise.

What I like: I like that they are able to do some of the leg work for you. Syndicated Audiences is a tool available from Claritas for finding an organized audience of consumers who are more likely to be interested in your products or services.

Pricing : Pricing is available upon request.

Loop11 is a user experience testing platform that allows you to test the usability of your website, study user intent, test the information architecture of your site, and examine how the user experience changes based on the device they’re using.

Loop11 tests your site on any device by making users perform tasks. They then complete a short question about how easy or difficult the task was to complete.

Your product may be phenomenal, but unless consumers can actually buy it through your site, your launch won’t be successful.

You can use Loop11’s participants for niche demographics or bring in your own to learn more about your current customers.

Best for: Market research for your site development. You can find out whether your target consumers find your site easy to navigate and also identify snags that prevent conversions.

Pricing : Rapid Insights plans cost $199 monthly or $179 per month, billed annually. Pro plans cost $399 per month or $358 per month, billed annually. Enterprise plans cost $599 per month or $533 per month, billed annually.

18. Userlytics

Like Loop11, Userlytics allows you to test the usability of your website, mobile app, and site prototype. You can target different devices, define a buyer persona, and disqualify participants based on screening questions.

Testing is based on tasks that your test-takers carry out. They then answer a simple question about the difficulty of the task. You can structure the question in various ways:

You can leave it open-ended, provide multiple choices, or ask for a rating. Other formats you can use include System Usability Scale (SUS) questions, Net Promoter Score (NPS) questions, and Single Ease Questions (SEQ).

What I like: Userlytics performs both a webcam and a screen recording. You can compare the user’s answers with their reactions on video to understand how they feel when they’re interacting with your assets.

Pricing : Schedule a free demo for more information.

Sometimes, you need a no-frills test to take the pulse of consumers. Temper allows you to create a question and pop it onto your website, into your emails, etc.

The smiley face, “meh” face, and frowny face make it easy for viewers to share their feelings — and for you to read their minds.

You can also add it to a product page or a landing page, tailoring the questions to fit your offerings.

As for what you see, there are three options for receiving the feedback: in a tab on each page you are monitoring, embedded in the web page itself to narrow in on aspects within the page, or at the bottom of emails so you can get real-time information as the interaction unfolds.

Pro tip: One great way I’ve seen this used is by adding it to a blog post announcing the launch of a new product. You can find out general sentiment toward the product before it even launches!

Pricing : Hobby plans cost $12 per month. Pro plans cost $49 per month. Business plans cost $89 per month. White label plans cost $199 per month.

20. NielsenIQ (NIQ)

NielsenIQ (NIQ) is a retail and consumer intelligence consultant that works with you to collect consumer insights, identify the best distribution channels for your product, and create a range of products to address the needs of your target buyers.

This service helps you look at your product launch from all angles, delivering forecasting data that predicts how your sales will perform upon launch. NielsenIQ can also run consumer insights surveys on their list of panelists and partners.

NIQ now offers a service called Byzzer to help small businesses with fewer resources. It opens a door for market research reporting, in-person events, and consulting at a lower cost than the full NIQ suite.

Best for: I think Byzzer can be a helpful and affordable option for smaller businesses, but because NielsenIQ operates like a consultant and not as a self-service software, it is a better option for established firms with a bigger product launch budget.

Pricing : Pricing is available on request.

21. Ubersuggest

Don’t be intimidated by the visually text-heavy Ubersuggest. It really is an easy tool for doing keyword and content research. You just input a phrase, and it’ll create a list of keyword suggestions.

You can also see top-performing articles and pages to better understand the types of content that rank for those keywords.

This tool is useful for market research because you can see who your top competitors are, how often your product is searched for, and whether there’s enough space in the market for the type of product you’re launching.

You can also find out the questions your target audience asks in relation to the product. Each of these questions can be turned into an informative blog post that can guide your audience, increase your brand authority, and drive conversions.

Pro tip: If you want a quick look at the results you can get, head to their website and do a search — just know that you only get one glimpse before they make you register. Alternatives to Ubersuggest include Moz , Ahrefs , and SEMRush .

Pricing : Free seven-day trials are available for all three tiers. Individual plans cost $29 per month. Business plans cost $49 per month. Enterprise and agency plans cost $99 per month. Add-ons are available at $5 each. Lifetime memberships are also available.

22. Pew Research Center

From economic conditions to political attitudes, social media usage to food science, the Pew Research Center website has loads of free research that you can use to better understand your target markets.

Be careful with your curiosity, though. It’s a gorgeous trap of interesting information that can drain your day away — but so happily.

I that Pew Research Center integrates visual data directly into the text — and we’re not talking about a chart or image spliced in.

The site has hundreds of interactive articles that allow you to filter and sift through the data for more granular, targeted insights while also making dense information easier to understand.

Their research topic selection is delightfully vast. Click the top left tab for “ Research Topics.” Then, there is a link to their “ Full Topic List .” Once there, each topic cluster has a “ More ” option.

What I like: As a writer in digital marketing, I am always on the hunt for targeted and nutritious quotes and insights. I love that you have access to what research participants actually had to say below the Pew Research articles.

It’s a stellar feature for building compelling presentations. The quotes are tagged, too, so you can sort quotes more specifically on various concepts or groups related to the research.

Here’s an example article — scroll to the In Their Own Words section at the bottom to check it out.

23. SocialMention (Part of BrandMentions)

SocialMention is a part of BrandMentions focused on social media monitoring. The platform helps you understand what your prospective customers are buzzing about online.

Search for a keyword, and SocialMentions will show you recent social posts that contain that keyword, along with the context of its usage.

After subscribing to the platform, you’ll also get other metrics such as Reach (how many people view the keyword per day), Performance (how many people engage with the keyword per day), and Mentions by Weekday (when people mention the keyword).

One way to use this tool for market research is by finding out what time of day or night people are looking for your product on social media sites.

Let’s say you’ve developed a sleeping aid app and learn through SocialMention that most people look for sleeping aid apps at 2:00 AM. When you start announcing your product, you will need to schedule your post around 2:00 AM.

Pro tip: Another useful tool you’ll have access to is sentiment analysis on your keywords. It allows you to find out how people are generally feeling about the type of product you’re launching.

That way, you can refine the tone of your campaigns.

Pricing : Growing business plans cost $79 per month. Company plans cost $249 per month. Enterprise and agency plans cost $399 per month. All prices are billed annually.

24. Qualtrics Market Research Panels

Qualtrics takes away the hassle of finding respondents for your market research surveys. They provide an online sample service so you can access real, live human thoughts without having to actually manage any humans.

It’s an introverted marketer’s dream come true!

Once you’ve identified your target audience, head on over to Qualtrics and sign up to access a representative sample.

You can then use Qualtrics’ built-in platform to start gathering insights and information from the people whose pain points you might be able to help solve.

Pro tip: You can actually choose between Qualtrics’ built-in platform or using your own chosen survey software . Sometimes, you’re already familiar and comfy with one system or need to hustle with a program you know — Qualtrics lets you pick.

25. ProProfs Qualaroo

Qualaroo is an advanced user and market research tool that helps you understand your specific market with targeted surveys.

You can run surveys on over six channels at once — such as website, app, product, social media, and email — to get a 360-degree view of your existing and potential customers.

It comes packed with features like question branching, 12+ answer types, automatic survey language translation, in-depth audience targeting, pre-built survey templates, and an extensive repository of professionally designed questions.

You can create various market research surveys in minutes to collect data on the demographic, psychographic, and behavioral traits of your target audience.

It can help you map customers’ expectations and preferences, create customer personas, and perform audience segmentation.

Qualaroo also promotes quick feedback analysis. Its in-built AI-based sentiment analysis and text analytics engine automatically categorizes the responses based on user moods.

It also highlights the key phrases and words in real time, saving hours of manual work.

What we like: In my experience, you can get an awful lot done with just this one source for conducting market research. I like it for its rare combination of tool inclusivity and affordable pricing — it’s definitely a solid source to start with.

Pricing : Omni channel plans for up to 50 responses are free. Omni channel plans for businesses up to 100 responses cost $19.99 per month, billed annually. Email surveys up to 50 responses are free.

Email surveys for businesses up to 100 responses cost $9.99 per month, billed annually.

Conduct Market Research for a Successful Product Launch

Conducting market research is essential to a successful product launch to market.

With the tools I’ve just introduced you to, you can find out who’s looking for your product, why they need it, and how you can better market whatever you’re looking to launch.

Editor's note: This post was originally published in April 2016 and has been updated for comprehensiveness.

Don't forget to share this post!

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Free Resources

14 Market Research Examples

This article was originally published in the MarketingSherpa email newsletter .

Example #1: National bank’s A/B testing

You can learn what customers want by conducting experiments on real-life customer decisions using A/B testing. When you ensure your tests do not have any validity threats, the information you garner can offer very reliable insights into customer behavior.

Here’s an example from Flint McGlaughlin, CEO of MarketingSherpa and MECLABS Institute, and the creator of its online marketing course .

A national bank was working with MECLABS to discover how to increase the number of sign-ups for new checking accounts.

Customers who were interested in checking accounts could click on an “Open in Minutes” link on the bank’s homepage.

Creative Sample #1: Anonymized bank homepage

After clicking on the homepage link, visitors were taken to a four-question checking account selector tool.

Creative Sample #2: Original checking account landing page — account recommendation selector tool

After filling out the selector tool, visitors were taken to a results page that included a suggested package (“Best Choice”) along with a secondary option (“Second Choice”). The results page had several calls to action (CTAs). Website visitors were able to select an account and begin pre-registration (“Open Now”) or find out more information about the account (“Learn More”), go back and change their answers (“Go back and change answers”), or manually browse other checking options (“Other Checking Options”).

Creative Sample #3: Original checking account landing page — account recommendation selector tool results page

After going through the experience, the MECLABS team hypothesized that the selector tool wasn’t really delivering on the expectation the customer had after clicking on the “Open in Minutes” CTA. They created two treatments (new versions) and tested them against the control experience.

In the first treatment, the checking selector tool was removed, and instead, customers were directly presented with three account options in tabs from which customers could select.

Creative Sample #4: Checking account landing page Treatment #1

The second treatment’s landing page focused on a single product and had only one CTA. The call-to-action was similar to the CTA customers clicked on the homepage to get to this page — “Open Now.”

Creative Sample #5: Checking account landing page Treatment #2

Both treatments increased account applications compared to the control landing page experience, with Treatment #2 generating 65% more applicants at a 98% level of confidence.

Creative Sample #6: Results of bank experiment that used A/B testing

You’ll note the Level of Confidence in the results. With any research tactic or tool you use to learn about customers, you have to consider whether the information you’re getting really represents most customers, or if you’re just seeing outliers or random chance.

With a high Level of Confidence like this, it is more likely the results actually represent a true difference between the control and treatment landing pages and that the results aren’t just a random event.

The other factor to consider is — testing in and of itself will not produce results. You have to use testing as research to actually learn about the customer and then make changes to better serve the customer.

In the video How to Discover Exactly What the Customer Wants to See on the Next Click: 3 critical skills every marketer must master , McGlaughlin discussed this national bank experiment and explained how to use prioritization, identification and deduction to discover what your customers want.

This example was originally published in Marketing Research: 5 examples of discovering what customers want .

Example #2: Consumer Reports’ market intelligence research from third-party sources

The first example covers A/B testing. But keep in mind, ill-informed A/B testing isn’t market research, it’s just hoping for insights from random guesses.

In other words, A/B testing in a vacuum does not provide valuable information about customers. What you are testing is crucial, and then A/B testing is a means to help better understand whether insights you have about the customer are either validated or refuted by actual customer behavior. So it’s important to start with some research into potential customers and competitors to inform your A/B tests.

For example, when MECLABS and MarketingExperiments (sister publisher to MarketingSherpa) worked with Consumer Reports on a public, crowdsourced A/B test, we provided a market intelligence report to our audience to help inform their test suggestions.

Every successful marketing test should confirm or deny an assumption about the customer. You need enough knowledge about the customer to create marketing messages you think will be effective.

For this public experiment to help marketers improve their split testing abilities, we had a real customer to work with — donors to Consumer Reports.

To help our audience better understand the customer, the MECLABS Marketing Intelligence team created the 26-page ConsumerReports Market Intelligence Research document (which you can see for yourself at that link).

This example was originally published in Calling All Writers and Marketers: Write the most effective copy for this Consumer Reports email and win a MarketingSherpa Summit package and Consumer Reports Value Proposition Test: What you can learn from a 29% drop in clickthrough .

Example #3: Virtual event company’s conversation

What if you don’t have the budget for A/B testing? Or any of the other tactics in this article?

Well, if you’re like most people you likely have some relationships with other human beings. A significant other, friends, family, neighbors, co-workers, customers, a nemesis (“Newman!”). While conducting market research by talking to these people has several validity threats, it at least helps you get out of your own head and identify some of your blind spots.

WebBabyShower.com’s lead magnet is a PDF download of a baby shower thank you card ‘swipe file’ plus some extras. “Women want to print it out and have it where they are writing cards, not have a laptop open constantly,” said Kurt Perschke, owner, WebBabyShower.com.

That is not a throwaway quote from Perschke. That is a brilliant insight, so I want to make sure we don’t overlook it. By better understanding customer behavior, you can better serve customers and increase results.

However, you are not your customer. So you must bridge the gap between you and them.

Often you hear marketers or business leaders review an ad or discuss a marketing campaign and say, “Well, I would never read that entire ad” or “I would not be interested in that promotion.” To which I say … who cares? Who cares what you would do? If you are not in the ideal customer set, sorry to dent your ego, but you really don’t matter. Only the customer does.

Perschke is one step ahead of many marketers and business leaders because he readily understands this. “Owning a business whose customers are 95% women has been a great education for me,” he said.

So I had to ask him, how did he get this insight into his customers’ behavior? Frankly, it didn’t take complex market research. He was just aware of this disconnect he had with the customer, and he was alert for ways to bridge the gap. “To be honest, I first saw that with my wife. Then we asked a few customers, and they confirmed it’s what they did also. Writing notes by hand is viewed as a ‘non-digital’ activity and reading from a laptop kinda spoils the mood apparently,” he said.

Back to WebBabyShower. “We've seen a [more than] 100% increase in email signups using this method, which was both inexpensive and evergreen,” Perschke said.

This example was originally published in Digital Marketing: Six specific examples of incentives that worked .

Example #4: Spiceworks Ziff Davis’ research-informed content marketing

Marketing research isn’t just to inform products and advertising messages. Market research can also give your brand a leg up in another highly competitive space – content marketing.

Don’t just jump in and create content expecting it to be successful just because it’s “free.” Conducting research beforehand can help you understand what your potential audience already receives and where they might need help but are currently being served.

When Spiceworks Ziff Davis (SWZD) published its annual State of IT report, it invested months in conducting primary market research, analyzing year-over-year trends, and finally producing the actual report.

“Before getting into the nuts and bolts of writing an asset, look at market shifts and gaps that complement your business and marketing objectives. Then, you can begin to plan, research, write, review and finalize an asset,” said Priscilla Meisel, Content Marketing Director, SWZD.

This example was originally published in Marketing Writing: 3 simple tips that can help any marketer improve results (even if you’re not a copywriter) .

Example #5: Business travel company’s guerilla research

There are many established, expensive tactics you can use to better understand customers.

But if you don’t have the budget for those tactics, and don’t know any potential customers, you might want to brainstorm creative ways you can get valuable information from the right customer target set.

Here’s an example from a former client of Mitch McCasland, Founding Partner and Director, Brand Inquiry Partners. The company sold a product related to frequent business flyers and was interested in finding out information on people who travel for a living. They needed consumer feedback right away.

“I suggested that they go out to the airport with a bunch of 20-dollar bills and wait outside a gate for passengers to come off their flight,” McCasland said. When people came off the flight, they were politely asked if they would answer a few questions in exchange for the incentive (the $20). By targeting the first people off the flight they had a high likelihood of reaching the first-class passengers.

This example was originally published in Guerrilla Market Research Expert Mitch McCasland Tells How You Can Conduct Quick (and Cheap) Research .

Example #6: Intel’s market research database

When conducting market research, it is crucial to organize your data in a way that allows you to easily and quickly report on it. This is especially important for qualitative studies where you are trying to do more than just quantify the data, but need to manage it so it is easier to analyze.

Anne McClard, Senior Researcher, Doxus worked with Shauna Pettit-Brown of Intel on a research project to understand the needs of mobile application developers throughout the world.

Intel needed to be able to analyze the data from several different angles, including segment and geography, a daunting task complicated by the number of interviews, interviewers, and world languages.

“The interviews were about an hour long, and pretty substantial,” McClard says. So, she needed to build a database to organize the transcripts in a way that made sense.

Different types of data are useful for different departments within a company; once your database is organized you can sort it by various threads.

The Intel study had three different internal sponsors. "When it came to doing the analysis, we ended up creating multiple versions of the presentation targeted to individual audiences," Pettit-Brown says.

The organized database enabled her to go back into the data set to answer questions specific to the interests of the three different groups.

This example was originally published in 4 Steps to Building a Qualitative Market Research Database That Works Better .

Example #7: National security survey’s priming

When conducting market research surveys, the way you word your questions can affect customers’ response. Even the way you word previous questions can put customers in a certain mindset that will skew their answers.

For example, when people were asked if they thought the U.S. government should spend money on an anti-missile shield, the results appeared fairly conclusive. Sixty-four percent of those surveyed thought the country should and only six percent were unsure, according to Opinion Makers: An Insider Exposes the Truth Behind the Polls .

But when pollsters added the option, "...or are you unsure?" the level of uncertainty leaped from six percent to 33 percent. When they asked whether respondents would be upset if the government took the opposite course of action from their selection, 59 percent either didn’t have an opinion or didn’t mind if the government did something differently.

This is an example of how the way you word questions can change a survey’s results. You want survey answers to reflect customer’s actual sentiments that are as free of your company’s previously held biases as possible.

This example was originally published in Are Surveys Misleading? 7 Questions for Better Market Research .

Example #8: Visa USA’s approach to getting an accurate answer

As mentioned in the previous example, the way you ask customers questions can skew their responses with your own biases.

However, the way you ask questions to potential customers can also illuminate your understanding of them. Which is why companies field surveys to begin with.

“One thing you learn over time is how to structure questions so you have a greater likelihood of getting an accurate answer. For example, when we want to find out if people are paying off their bills, we'll ask them to think about the card they use most often. We then ask what the balance was on their last bill after they paid it,” said Michael Marx, VP Research Services, Visa USA.

This example was originally published in Tips from Visa USA's Market Research Expert Michael Marx .

Example #9: Hallmark’s private members-only community

Online communities are a way to interact with and learn from customers. Hallmark created a private members-only community called Idea Exchange (an idea you could replicate with a Facebook or LinkedIn Group).

The community helped the greeting cards company learn the customer’s language.

“Communities…let consumers describe issues in their own terms,” explained Tom Brailsford, Manager of Advancing Capabilities, Hallmark Cards. “Lots of times companies use jargon internally.”

At Hallmark they used to talk internally about “channels” of distribution. But consumers talk about stores, not channels. It is much clearer to ask consumers about the stores they shop in than what channels they shop.

For example, Brailsford clarified, “We say we want to nurture, inspire, and lift one’s spirits. We use those terms, and the communities have defined those terms for us. So we have learned how those things play out in their lives. It gives us a much richer vocabulary to talk about these things.”

This example was originally published in Third Year Results from Hallmark's Online Market Research Experiment .

Example #10: L'Oréal’s social media listening

If you don’t want the long-term responsibility that comes with creating an online community, you can use social media listening to understand how customers talking about your products and industry in their own language.

In 2019, L'Oréal felt the need to upgrade one of its top makeup products – L'Oréal Paris Alliance Perfect foundation. Both the formula and the product communication were outdated – multiple ingredients had emerged on the market along with competitive products made from those ingredients.

These new ingredients and products were overwhelming consumers. After implementing new formulas, the competitor brands would advertise their ingredients as the best on the market, providing almost magical results.

So the team at L'Oréal decided to research their consumers’ expectations instead of simply crafting a new formula on their own. The idea was to understand not only which active ingredients are credible among the audience, but also which particular words they use while speaking about foundations in general.

The marketing team decided to combine two research methods: social media listening and traditional questionnaires.

“For the most part, we conduct social media listening research when we need to find out what our customers say about our brand/product/topic and which words they use to do it. We do conduct traditional research as well and ask questions directly. These surveys are different because we provide a variety of readymade answers that respondents choose from. Thus, we limit them in terms of statements and their wording,” says Marina Tarandiuk, marketing research specialist, L'Oréal Ukraine.

“The key value of social media listening (SML) for us is the opportunity to collect people’s opinions that are as ‘natural’ as possible. When someone leaves a review online, they are in a comfortable environment, they use their ‘own’ language to express themselves, there is no interviewer standing next to them and potentially causing shame for their answer. The analytics of ‘natural’ and honest opinions of our customers enables us to implement the results in our communication and use the same language as them,” Tarandiuk said.

The team worked with a social media listening tool vendor to identify the most popular, in-demand ingredients discussed online and detect the most commonly used words and phrases to create a “consumer glossary.”

Questionnaires had to confirm all the hypotheses and insights found while monitoring social media. This part was performed in-house with the dedicated team. They created custom questionnaires aiming to narrow down all the data to a maximum of three variants that could become the base for the whole product line.

“One of our recent studies had a goal to find out which words our clients used to describe positive and negative qualities of [the] foundation. Due to a change in [the] product’s formula, we also decided to change its communication. Based on the opinions of our customers, we can consolidate the existing positive ideas that our clients have about the product,” Tarandiuk said.

To find the related mentions, the team monitored not only the products made by L'Oréal but also the overall category. “The search query contained both brand names and general words like foundation, texture, smell, skin, pores, etc. The problem was that this approach ended up collecting thousands of mentions, not all of which were relevant to the topic,” said Elena Teselko, content marketing manager, YouScan (L'Oréal’s social media listening tool).

So the team used artificial intelligence-based tagging that divided mentions according to the category, features, or product type.

This approach helped the team discover that customers valued such foundation features as not clogging pores, a light texture, and not spreading. Meanwhile, the most discussed and appreciated cosmetics component was hyaluronic acid.

These exact phrases, found with the help of social media monitoring, were later used for marketing communication.

Creative Sample #7: Marketing communicating for personal care company with messaging based on discoveries from market research

“Doing research and detecting audience’s interests BEFORE starting a campaign is an approach that dramatically lowers any risks and increases chances that the campaign would be appreciated by customers,” Teselko said.

This example was originally published in B2C Branding: 3 quick case studies of enhancing the brand with a better customer experience .

Example #11: Levi’s ethnographic research

In a focus group or survey, you are asking customers to explain something they may not even truly understand. Could be why they bought a product. Or what they think of your competitor.

Ethnographic research is a type of anthropology in which you go into customers’ homes or places of business and observe their actual behavior, behavior they may not understand well enough to explain to you.

While cost prohibitive to many brands, and simply unfeasible for others, it can elicit new insights into your customers.

Michael Perman, Senior Director Cultural Insights, Levi Strauss & Co. uses both quantitative and qualitative research on a broad spectrum, but when it comes to gathering consumer insight, he focuses on in-depth ethnographic research provided by partners who specialize in getting deep into the “nooks and crannies of consumer life in America and around the world.” For example, his team spends time in consumers’ homes and in their closets. They shop with consumers, looking for the reality of a consumer’s life and identifying themes that will enable designers and merchandisers to better understand and anticipate consumer needs.

Perman then puts together multi-sensory presentations that illustrate the findings of research. For example, “we might recreate a teenager’s bedroom and show what a teenage girl might have on her dresser.”

This example was originally published in How to Get Your Company to Pay Attention to Market Research Results: Tips from Levi Strauss .

Example #12: eBags’ ethnographic research

Ethnographic research isn’t confined to a physical goods brand like Levi’s. Digital brands can engage in this form of anthropology as well.

While usability testing in a lab is useful, it does miss some of the real-world environmental factors that play a part in the success of a website. Usability testing alone didn’t create a clear enough picture for Gregory Casey, User Experience Designer and Architect, eBags.

“After we had designed our mobile and tablet experience, I wanted to run some contextual user research, which basically meant seeing how people used it in the wild, seeing how people are using it in their homes. So that’s exactly what I did,” Gregory said.

He found consumers willing to open their home to him and be tested in their normal environment. This meant factors like the television, phone calls and other family members played a part in how they experienced the eBags mobile site.

“During these interview sessions, a lot of times we were interrupted by, say, a child coming over and the mother having to do something for the kid … The experience isn’t sovereign. It’s not something where they just sit down, work through a particular user flow and complete their interaction,” Gregory said.

By watching users work through the site as they would in their everyday life, Gregory got to see what parts of the site they actually use.

This example was originally published in Mobile Marketing: 4 takeaways on how to improve your mobile shopping experience beyond just responsive design .

Example #13: John Deere’s shift from product-centric market research to consumer-centric research

One of the major benefits of market research is to overcome company blind spots. However, if you start with your blind spots – i.e., a product focus – you will blunt the effectiveness of your market research.

In the past, “they’d say, Here’s the product, find out how people feel about it,” explained David van Nostrand, Manager, John Deere's Global Market Research. “A lot of companies do that.” Instead, they should be saying, “Let's start with the customers: what do they want, what do they need?”

The solution? A new in-house program called “Category Experts” brings the product-group employees over as full team members working on specific research projects with van Nostrand’s team.

These staffers handle items that don’t require a research background: scheduling, meetings, logistics, communication and vendor management. The actual task they handle is less important than the fact that they serve as human cross-pollinators, bringing consumer-centric sensibility back to their product- focused groups.

For example, if van Nostrand’s team is doing research about a vehicle, they bring in staffers from the Vehicles product groups. “The information about vehicle consumers needs to be out there in the vehicle marketing groups, not locked in here in the heads of the researchers.”

This example was originally published in How John Deere Increased Mass Consumer Market Share by Revamping its Market Research Tactics .

Example #14: LeapFrog’s market research involvement throughout product development (not just at the beginning and the end)

Market research is sometimes thought of as a practice that can either inform the development of a product, or research consumer attitudes about developed products. But what about the middle?

Once the creative people begin working on product designs, the LeapFrog research department stays involved.

They have a lab onsite where they bring moms and kids from the San Francisco Bay area to test preliminary versions of the products. “We do a lot of hands-on, informal qualitative work with kids,” said Craig Spitzer, VP Marketing Research, LeapFrog. “Can they do what they need to do to work the product? Do they go from step A to B to C, or do they go from A to C to B?”

When designing the LeapPad Learning System, for example, the prototype went through the lab “a dozen times or so,” he says.

A key challenge for the research department is keeping and building the list of thousands of families who have agreed to be on call for testing. “We've done everything from recruiting on the Internet to putting out fliers in local schools, working through employees whose kids are in schools, and milking every connection we have,” Spitzer says.

Kids who test products at the lab are compensated with a free, existing product rather than a promise of the getting the product they're testing when it is released in the future.

This example was originally published in How LeapFrog Uses Marketing Research to Launch New Products .

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150 Excellent Marketing Research Topics to Achieve Top Grades

Table of Contents

If you are a marketing student, then you will have to write several assignments on marketing research topics. Right now, are you looking for the best marketing research paper topics? Don’t worry! We know how difficult it is to search and find hot marketing topics. So, to help you, here, in this blog post, we have shared a list of exclusive marketing research topic ideas worthy of fetching top grades.

How to Write a Marketing Research Paper

Marketing is a complex field of study that focuses on the innovative activities used by a company to promote and sell its products or services to the target audience. When you are asked to write a marketing research paper, you can consider writing on topics from business marketing strategies, marketing issues, or any other research areas related to the field of marketing.

First, a good research topic is needed for writing an excellent marketing research paper. So, based on your interest, identify a perfect marketing topic with a wide research scope. After you have identified a marketing research topic, go ahead and do a complete analysis of the topic.

Before you begin writing your research paper, sketch an outline based on your research analysis. Then, with the help of the outline, draft a well-structured marketing research paper with components such as introduction, body, and conclusion. When writing your research paper, make sure to provide relevant evidence to claim your key arguments and also include examples and references to support your claim.

List of Marketing Research Paper Topics

In marketing, you have a lot of research areas to focus on. For writing your marketing research paper, you can consider choosing topics from marketing research areas on consumer behavior, digital marketing, distribution, influential marketing, and so on.

As marketing is a broad subject, identifying the best research topic from it might consume a lot of time. So, to make your topic selection process easier, here, we have grouped different categories and have listed some interesting marketing research topics for you to consider.

Explore the complete list of topics and pick an ideal marketing research topic that will help you score an A+ grade.

Marketing Research Paper Topics on Distribution

Compare the distribution systems used by small companies and multinationals.
Brand manipulation tactics that marketers used to get more clients.
Analyzing the best distribution strategies for new companies in offshore marketing.
Marketing mix application: A closer look at Facebook.
The relationship between marketing research and business sales
The best strategies for integrating new products into the targeted clients’ lifestyles?
Is it effective to use Black Friday for driving sales?
Modern business marketing tactics and paradigms.
The main factors that determine customer satisfaction in young adults
Mistakes to avoid when crafting new marketing distribution channels.
How do businesses use technology in the marketing of distribution?
What manipulation tactics do brands use to get more customers?
How can social media impact the buying choices of shoppers?
Discuss the pros and cons of offshore marketing
Describe some best distribution strategies for new companies
Compare and contrast reverse logistics and dual distribution channels
Pros and cons of direct selling
Evaluation of the most effective distribution channel to use for selling through intermediaries
Compare and contrast the distribution mechanism in large-scale corporations and SMEs
Discuss the strategies of Sensory marketing and their impact on advertising
Opportunities and threats of marketing research in the twenty-first century
Critical analysis of digital marketing trends over the past decade
Discuss the future of traditional marketing channels

Marketing Research Topics on Consumer Behavior

Analyze the consumer’s buying behavior for wedding suits.
Analyze the importance of studying consumer behavior when taking your business abroad.
The effects of women’s status on their buying behavior.
How do ads influence consumer behavior?
Using loyalty programs as tools of marketing.
Are well-known brands always good in quality?
Analyze marketing challenges in family-owned enterprises.
Does the customer pay attention to product labels?
Are customers properly equipped to protect themselves from direct marketing?
Leadership in marketing teams.
How does advertising impact consumer behavior?
How does global marketing incorporate standardization?
How to apply the Learning Model of Consumer Behavior in Marketing
Compare and contrast the Engel-Kollat-Blackwell (EKB) model and the Hawkins-Stern impulse buying model
Critical analysis of the Webster and Wind model of Consumer Behaviour
How to use Sociological Model and Psychoanalytic Model to identify and track consumer behavior?
Discuss the challenges associated with different consumer behavior models
Review the effectiveness of the initiatives of Internet marketing critically
Discuss the differences between digital marketing and traditional marketing
Assess strategies, trends, and realities of digital marketing
Investigate the impact of WOM (word-of-mouth) marketing on consumer behavior
How influencer marketing helps companies to manage their reputation?

Impressive Market Research Topics

Harmful impacts of advertising on children.
Is radio a good method of advertising today?
Marketing strategies used in the fashion industry.
Is display marketing declining?
Is centralized marketing for global brands a good idea?
Analyze the strategies used in marketing baby and maternity products.
Brand marketing and political campaigns.
Evaluate the success factors in global marketing: A case study of Apple.
Comparing the new market entry strategies: Uber versus Netflix.
In-store branding and brand salience.
How do marketing strategies differ across different cultures?
How do brands exploit impulsive buying?

Internet Marketing Research Ideas

Do customers prefer buying their products online?
What are the latest trends in online marketing?
What do customers look for when purchasing products online?
Compare and contrast the effectiveness of traditional versus modern marketing strategies.
Why does marketing content in online advertising go viral?
How did Google’s mobile-first index affect online marketing?
Online marketing and internet security.
Can a business succeed without social media marketing?
Why do you need to do competitor analysis to succeed in marketing your brand?
Analyzing the effectiveness of Internet marketing in growing sales: A case study of American companies.
Successful social media marketing approaches that helped break through the strong market monopoly
Effect of TV Advertising on top of mind awareness

Influential Marketing Research Topics

Is influencer marketing the most powerful form of marketing?
Identify the most powerful promotion techniques.
Relevance of Corporate Social Responsibility (CSR) in brand development.
Analyze the most effective techniques to produce leads.
Discuss the advantages and disadvantages of social media platforms.
Video marketing is a new marketing trend
What is the impression of click-baited sponsored content on the consumers?
Briefly explain the content promotion of Pinterest.
How do business sales and marketing research relate to one another?
Analyze the significance of an email in marketing.
Is direct marketing welcomed by people?
Do people like being click-baited into sponsored posts?

Excellent Marketing Research Topics

Marketing distribution channels and the mistakes you might avoid.
The development and execution of investment banking in developing markets.
Review Starbucks’ international market-entry strategy.
Customer buying behavior and the sensory marketing role.
The influence of performance management for both huge and diversified organizations.
Gender influence on business startups.
Logistic management and its inherent risks
Conventional business marketing techniques and dimensions.
Supply chain management and the impact of Information Technology.
The benefits of a smartphone to understand customer thinking.
Advertising and the application of humor.
Significance of studying consumer behavior in an international business.
Telemarketing- Evaluate the concept.
Instagram versus Facebook- which is a better marketing platform?
The impact of Brexit on the UK’s financial institutions.
Women’s sentiments around comparison advertising
Do consumers prefer purchasing routine grocery products online?

Best Marketing Research Topics

What is the most effective form of marketing?
Discuss the steps to implement Efficiency e-CRM.
Study the influence of multinational trade agreements on the growth of developing economies.
How does marketing content in online marketing get viral?
Brand promotion and the use of celebrities- Discuss its impact on the ROI.
The influence of Automated Service Interaction in retaining existing customers as well as attracting new ones.
The influence of advertising on the recession period.
Analyze the functions of mobile marketing.
A look into marketing approaches that broke through strong market monopoly
A study on how to make customers purchase goods and services in the luxury category
Explain the concept of Artificial Intelligence in marketing.
Comparison of advertising versus building brand equity
Analysis of the consumer buying behavior for Coca-Cola.
Manipulation tactics: how brands get more customers
What makes people want to share content with their friends?
Marketing challenges around the evolving family structures
Is centralized global marketing a good idea for brand health in the local market

Read more: Top Human Resources Research Topics and Ideas for Students

Innovative Marketing Research Topics

Discuss the Environmental determinants of international market entry strategies.
Conduct an ethical examination of advertising deception.
Explain the determinants and benefits of global product marketing.
Analyze the marketing strategies of non-profit organizations.
Discuss the evolution of relationship marketing.
Essential content marketing strategies for SMEs.
Analyze the psychology of sports marketing.
Discuss the efficiency and usage of Social media marketing communication.
Analyze the impact of search engine optimization on web accessibility.
Examine the rise of storytelling as an essential element of content marketing strategy.

Out of the different topics suggested in this blog post, go with any topic of your choice and craft a well-structured, informative marketing research paper deserving of an A+ grade. Without compromising the quality, our subject professionals will prepare and deliver plagiarism-free marketing research papers ahead of the deadline and will assist you in boosting your overall academic scores.

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I am an Academic Writer and have affection to share my knowledge through posts’. I do not feel tiredness while research and analyzing the things. Sometime, I write down hundred of research topics as per the students requirements. I want to share solution oriented content to the students.

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Research: What Companies Don’t Know About How Workers Use AI

Jeremie Brecheisen

Three Gallup studies shed light on when and why AI is being used at work — and how employees and customers really feel about it.

Leaders who are exploring how AI might fit into their business operations must not only navigate a vast and ever-changing landscape of tools, but they must also facilitate a significant cultural shift within their organizations. But research shows that leaders do not fully understand their employees’ use of, and readiness for, AI. In addition, a significant number of Americans do not trust business’ use of AI. This article offers three recommendations for leaders to find the right balance of control and trust around AI, including measuring how their employees currently use AI, cultivating trust by empowering managers, and adopting a purpose-led AI strategy that is driven by the company’s purpose instead of a rules-heavy strategy that is driven by fear.

If you’re a leader who wants to shift your workforce toward using AI, you need to do more than manage the implementation of new technologies. You need to initiate a profound cultural shift. At the heart of this cultural shift is trust. Whether the use case for AI is brief and experimental or sweeping and significant, a level of trust must exist between leaders and employees for the initiative to have any hope of success.

Jeremie Brecheisen is a partner and managing director of The Gallup CHRO Roundtable.

Partner Center

Evolving market dynamics foster consumer inattention that can lead to risky purchases

Researchers have developed a new theory of how changing market conditions can lead large numbers of otherwise cautious consumers to buy risky products such as subprime mortgages, cryptocurrency or even cosmetic surgery procedures.

These changes can occur in categories of products that are generally low risk when they enter the market. As demand increases, more companies may enter the market and try to attract consumers with lower priced versions of the product that carry more risk. If the negative effects of that risk are not immediately noticeable, the market can evolve to keep consumers ignorant of the risks, said Michelle Barnhart, an associate professor in Oregon State University's College of Business and a co-author of a new paper.

"It's not just the consumer's fault. It's not just the producer's fault. It's not just the regulator's fault. All these things together create this dilemma," Barnhart said. "Understanding how such a situation develops could help consumers, regulators and even producers make better decisions when they are faced with similar circumstances in the future."

The researchers' findings were recently published in the Journal of Consumer Research . The paper's lead author is Lena Pellandini-Simanyi of the University of Lugano in Switzerland.

Barnhart, who studies consumer culture and market systems; has researched credit and debit in the U.S. Pellandini-Simanyi, a sociologist with expertise in consumer markets, has studied personal finance in European contexts. Together they analyzed the case of the Hungarian mortgage crisis to understand how people who generally view themselves as risk averse end up pursuing a high-risk product or service.

To better understand the consumer mindset, the researchers conducted 47 interviews with Hungarian borrowers who took out low-risk mortgages in the local forint currency or in higher risk foreign currency as the Hungarian mortgage industry evolved between 2001 and 2010. They also conducted a larger survey of mortgage borrowers, interviewed 37 finance and mortgage industry experts and financial regulators and analyzed regulatory documents and parliamentary proceedings.

They found patterns that led to mortgages becoming riskier over time and social and marketplace changes that lead consumers to enter into a state of collective ignorance of increasing risks. In addition, they identified characteristics that encouraged these patterns. Other markets with these characteristics are likely to develop in a similar way.

"Typically, when there is a new product on the market, people are quite skeptical. The early adopters carefully examine this product, they become highly educated about it and do a lot of work to determine if the risk is too high," Pellandini-Sumanyi said. "If they deem the risk too high, they don't buy it."

But if those early adopters use the new product or service successfully, the next round of consumers is likely to assume the product will work for them in a similar fashion without examining it in as much detail, even if the quality of the product has been reduced, the researchers noted.

"Then everything starts to spiral, with quality dropping in the rush to meet consumer demand and maintain profits, and consumers relying more and more on social information that suggests this is a safe purchase without investigating how the risks might have changed," Barnhart said.

"It also can lead to a 'prudence paradox,' where the most risk averse people wait to enter the market until the end stages and end up buying super risky products. They exercise caution by waiting but they wait so long, they end up with the worst products."

The spiral is typically only broken through intervention, either through market collapse or regulation. For example, while cosmetic surgery is relatively safe, an increase in availability of inexpensive procedures at facilities that lacked sufficient equipment and expertise led to a rise in botched procedures until regulation caught up.

"These findings demonstrate the power of social information," Barnhart said. "In this environment, it's very difficult for any individual consumer to pay attention to and assess risk because doing so is so far outside of the norm."

To protect themselves against collective ignorance, consumers should ensure that they are weighing their personal risk against others whose experiences are actually similar, Pellandini-Sumanyi said.

"Make sure this is an apples-to-apples comparison of products and the consumers' circumstances," she said.

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Story Source:

Materials provided by Oregon State University . Original written by Michelle Klampe. Note: Content may be edited for style and length.

Journal Reference :

Léna Pellandini-Simányi, Michelle Barnhart. The Market Dynamics of Collective Ignorance and Spiraling Risk . Journal of Consumer Research , 2024; DOI: 10.1093/jcr/ucae018

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Is College Worth It?

1. labor market and economic trends for young adults, table of contents.

Labor force trends and economic outcomes for young adults
Economic outcomes for young men
Economic outcomes for young women
Wealth trends for households headed by a young adult
The importance of a four-year college degree
Getting a high-paying job without a college degree
Do Americans think their education prepared them for the workplace?
Is college worth the cost?
Acknowledgments
The American Trends Panel survey methodology
Current Population Survey methodology
Survey of Consumer Finances methodology

A majority of the nation’s 36 million workers ages 25 to 34 have not completed a four-year college degree. In 2023, there were 19 million young workers who had some college or less education, including those who had not finished high school.

Chart shows Number of U.S. workers without a college degree peaked around 1990

The overall number of employed young adults has grown over the decades as more young women joined the workforce. The number of employed young adults without a college degree peaked around 1990 at 25 million and then started to fall, as more young people began finishing college .

This chapter looks at the following key labor market and economic trends separately for young men and young women by their level of education:

Labor force participation

Individual earnings

Household income

Net worth 1

When looking at how young adults are doing in the job market, it generally makes the most sense to analyze men and women separately. They tend to work in different occupations and have different career patterns, and their educational paths have diverged in recent decades.

In 1970, almost all young men whose highest educational attainment was a high school diploma (98%) were in the labor force, meaning they were working or looking for work. By 2013, only 88% of high school-educated young men were in the labor force. Today, that share is 87%.

Chart shows Labor force participation has declined among young men without a college degree

Similarly, 96% of young men whose highest attainment was some college education were in the labor force in 1970. Today, the share is 89%.

By comparison, labor force participation among young men with at least a bachelor’s degree has remained relatively stable these past few decades. Today, 94% of young men with at least a bachelor’s degree are in the labor force.

The long-running decline in the labor force participation of young men without a bachelor’s degree may be due to several factors, including declining wages , the types of jobs available to this group becoming less desirable, rising incarceration rates and the opioid epidemic . 2

Looking at labor force and earnings trends over the past several decades, it’s important to keep in mind broader forces shaping the national job market.

The Great Recession officially ended in June 2009, but the national job market recovered slowly . At the beginning of the Great Recession in the fourth quarter of 2007, the national unemployment rate was 4.6%. Unemployment peaked at 10.4% in the first quarter of 2010. It was not until the fourth quarter of 2016 that unemployment finally returned to its prerecession level (4.5%).

Studies suggest that things started to look up for less-skilled workers around 2014. Among men with less education, hourly earnings began rising in 2014 after a decade of stagnation. Wage growth for low-wage workers also picked up in 2014. The tightening labor markets in the last five years of the expansion after the Great Recession improved the labor market prospects of “vulnerable workers” considerably.

The COVID-19 pandemic interrupted the tight labor market, but the COVID-19 recession and recovery were quite different from the Great Recession in their job market impact. The more recent recession was arguably more severe, as the national unemployment rate reached 12.9% in the second quarter of 2020. But it was short – officially lasting two months, compared with the 18-month Great Recession – and the labor market bounced back much quicker. Unemployment was 3.3% before the COVID-19 recession; three years later, unemployment had once again returned to that level.

Full-time, full-year employment

Chart shows Among employed young men without a college degree, the share working full time has risen significantly since the Great Recession

Since the Great Recession of 2007-09, young men without a four-year college degree have seen a significant increase in the average number of hours they work.

Today, 77% of young workers with a high school education work full time, full year, compared with 69% in 2011.
83% of young workers with some college education work full time, full year, compared with 70% in 2011.

The share of young men with a college degree who work full time, year-round has remained fairly steady in recent decades – at about 80% – and hasn’t fluctuated with good or bad economic cycles.

Annual earnings

Annual earnings for young men without a college degree were on a mostly downward path from 1973 until roughly 10 years ago (with the exception of a bump in the late 1990s). 3

Earnings have been increasing modestly over the past decade for these groups.

Chart shows Earnings of young men without a college degree have trended upward over the past 10 years

Young men with a high school education who are working full time, full year have median earnings of $45,000 today, up from $39,300 in 2014. (All figures are in 2022 dollars.)
The median earnings of young men with some college education who are working full time, full year are $50,000 today, similar to their median earnings in 2014 ($49,100).

It’s important to note that median annual earnings for both groups of noncollege men remain below their 1973 levels.

Median earnings for young men with a four-year college degree have increased over the past 10 years, from $67,500 in 2014 to $77,000 today.

Unlike young men without a college degree, the earnings of college-educated young men are now above what they were in the early 1970s. The gap in median earnings between young men with and without a college degree grew significantly from the late 1970s to 2014. In 1973, the typical young man with a degree earned 23% more than his high school-educated counterpart. By 2014, it was 72% more. Today, that gap stands at 71%. 4

Household income has also trended up for young men in the past 10 years, regardless of educational attainment.

Chart shows Household incomes of young men without a college degree have significantly increased the past 10 years

This measure takes into account the contributions of everyone in the household. For this analysis, we excluded young men who are living in their parents’ home (about 20% of 25- to 34-year-old men in 2023).

The median household income of young men with a high school education is $75,200 today, up from $63,800 in 2014. This is slightly lower than the highpoint reached around 2019.
The median household income of young men with some college education is $92,200 today, up from $81,100 in 2014. This is close to the 2022 peak of $93,800.

The median household income of young men with at least a bachelor’s degree has also increased from a low point of $118,700 in 2014 after the Great Recession to $145,000 today.

The gap in household income between young men with and without a college degree grew significantly between 1980 and 2014. In 1980, the median household income of young men with at least a bachelor’s degree was about 38% more than that of high school graduates. By 2014, that gap had widened to 86%.

Over the past 10 years, the income gap has fluctuated. In 2023, the typical college graduate’s household income was 93% more than that of the typical high school graduate.

The 2001 recession and Great Recession resulted in a large increase in poverty among young men without a college degree.

Chart shows Poverty among young men without a college degree has declined since 2014

In 2000, among young men living independently of their parents, 8% of those with a high school education were in poverty. Poverty peaked for this group at 17% around 2011 and has since declined to 12% in 2023.
Among young men with some college education, poverty peaked at 12% around 2014, up from 4% in 2000. Poverty has fallen for this group since 2014 and stands at 8% as of 2023.
Young men with a four-year college degree also experienced a slight uptick in poverty during the 2001 recession and Great Recession. In 2014, 6% of young college graduates were in poverty, up from 4% in 2000. Poverty among college graduates stands at 5% in 2023.

Labor force trends for young women are very different than for young men. There are occupational and educational differences between young women and men, and their earnings have followed different patterns.

Unlike the long-running decline for noncollege young men, young women without a college degree saw their labor force participation increase steadily from 1970 to about 1990.

Chart shows Labor force participation of young women without a college degree has risen since 2014

By 2000, about three-quarters of young women with a high school diploma and 79% of those with some college education were in the labor force.

Labor force participation has also trended upward for college-educated young women and has consistently been higher than for those with less education.

After rising for decades, labor force participation for young women without a college degree fell during the 2001 recession and the Great Recession. Their labor force participation has increased slightly since 2014.

As of 2023, 69% of young women with a high school education were in the labor force, as were 78% of young women with some college education. Today’s level of labor force participation for young women without a college degree is slightly lower than the level seen around 2000.

The decline in labor force participation for noncollege women partly reflects the declining labor force participation for mothers with children under 18 years of age . Other research has suggested that without federal paid parental and family leave benefits for parents, some women with less education may leave the labor force after having a baby.

In contrast, labor force participation for young women with a college degree has fully recovered from the recessions of the early 2000s. Today, 87% of college-educated young women are in the labor force, the highest estimate on record.

Young women without a college degree have steadily increased their work hours over the decades. The past 10 years in particular have seen a significant increase in the share of employed noncollege women working full time, full year (with the exception of 2021).

Chart shows Share of employed young women with a high school diploma working full-time is the highest it’s ever been

In 2023, 69% of employed young women with a high school education worked full time, full year, up from 56% in 2014. This share is the highest it’s ever been.
In 2023, 65% of employed women with some college worked full time, full year, up from 58% in 2014. This is among the highest levels ever.

The trend in the share working full time, full year has been similar for young women with college degrees. By 2023, 78% of these women worked full time, full year, the highest share it’s ever been.

Unlike young men, young women without a college education did not see their earnings fall between 1970 and 2000.

Chart shows Earnings of young women without a college degree have trended up in the past decade

The 2001 recession and Great Recession also did not significantly impact the earnings of noncollege young women. In the past 10 years, their median earnings have trended upward.

For young women with a high school diploma, median earnings reached $36,000 in 2023, up from $30,900 in 2014.
For those with some college, median earnings rose to $40,000 in 2023 from $37,700 in 2014.

For young women with a college degree, median earnings rose steadily from the mid-1980s until the early 2000s. By 2003, they reached $62,100, but this declined to $55,200 by 2014. In the past 10 years, the median earnings of college-educated young women have risen, reaching $65,000 in 2023.

In the mid-1980s, the typical young woman with a college degree earned about 48% more than her counterpart with a high school diploma. The pay gap among women has widened since then, and by 2014, the typical college graduate earned 79% more than the typical high school graduate. The gap has changed little over the past 10 years.

Noncollege young women living independently from their parents have experienced large household income gains over the past 10 years, measured at the median.

Chart shows Median household income of young women without a college degree has increased in the past 10 years

In 2023, young women with a high school diploma had a median household income of $61,600, up from $48,100 in 2014.
The pattern is similar for young women with some college education. Their median income rose to $75,200 in 2023 from $64,600 in 2014.

The median household income for young women with a four-year college degree is significantly higher than it is for their counterparts without a degree. College-educated young women have made substantial gains in the past 10 years.

The income gap between young women with and without a college degree has widened over the decades. In 1980, the median household income of young women with a college degree was 50% higher than that of high school-educated women. By 2014, the income gap had grown to 139%. Today, the household income advantage of college-educated women stands at 121% ($136,000 vs. $61,600).

Chart shows Poverty among young women without a college degree has steeply declined in the past 10 years

Poverty trends for young women mirror those for young men, although young women are overall more likely to be in poverty than young men. The past 10 years have resulted in a steep reduction in the share of noncollege women in poverty.

Today, 21% of young women with a high school diploma are living in poverty. This is down from 31% in 2014.
15% of young women with some college education live in poverty, compared with 21% in 2014.
Young women with a college degree are consistently far less likely than either group to be living in poverty (5% in 2023).

Along with young adults’ rising incomes over the past 10 years, there’s been a substantial increase in their wealth. This part of our analysis does not look at men and women separately due to limitations in sample size.

Chart shows The typical net worth of young adults with and without college degrees has increased over the past 10 years

In 2022, households headed by a young high school graduate had a median net worth of $30,700, up from $12,700 in 2013. Those headed by a young adult with some college education had a median net worth of $52,900, up from $15,700 in 2013.

The typical wealth level of households headed by a young college graduate was $120,200 in 2022, up from $46,600 in 2013.

There has not been any significant narrowing of the wealth gap between young high school graduate and young college graduate households since 2013.

Wealth increased for Americans across age groups over this period due to several factors. Many were able to save money during the pandemic lockdowns. In addition, home values increased, and the stock market surged.

Most of the analysis in this chapter is based on the Annual Social and Economic Supplement collected by the U.S. Census Bureau. Information on net worth is based on a Federal Reserve survey, which interviews fewer households. Due to this smaller sample size, the net worth of households headed by a young adult cannot be broken out by gender and education. ↩
Bureau of Labor Statistics data indicates that the labor force participation rate for men ages 25 to 54 has been declining since 1953. ↩
This analysis looks at the earnings of employed adults working full time, full year. This measure of earnings is not uncommon. For example, the National Center for Education Statistics publishes a series on the annual earnings of 25- to 34-year-olds working full time, full year. ↩
Other studies using hourly wages rather than annual earnings find that the college wage premium has narrowed. For example, researchers at the San Francisco Federal Reserve report that the college wage gap peaked in the mid-2010s but declined by just 4 percentage points to about 75% in 2022. ↩

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Can You Erase the Mark of a Criminal Record? Labor Market Impacts of Criminal Record Remediation

Many have pointed to criminal records as a substantial barrier to employment that could exacerbate racial inequality in the United States. Recent research from UChicago economists shows that retroactively reducing felony convictions to misdemeanors does not, on average, change employment. In this paper, the authors test the possibility that policies that clear entire records—rather than simply reducing their severity— might improve defendants’ labor market outcomes.

To answer this question, the authors first examine defendants’ employment trajectories before and after they encounter the criminal legal system. The authors link criminal records from four jurisdictions (Maryland, New Jersey, Pennsylvania, and Bexar County, Texas) to tax data from the Internal Revenue Service, and show the following:

There are large and persistent drops in employment at the time of both misdemeanor and felony charges. These patterns are observed for convictions and, perhaps more surprisingly, for non-convictions.
A survey of firm hiring decision-makers supports the interpretation that these patterns at least partially reflect the negative impact of having a record. Hiring professionals report markedly reduced likelihood of hiring someone with a drug or theft charge, even if it resulted in a non-conviction.

The authors next study whether removing criminal records can reverse these patterns. They measure the impacts of three policies that limit the information about criminal history reported in employment background checks: the Fair Credit Reporting Act (FCRA), which prohibits reporting of criminal charges that did not lead to a conviction (mainly dismissals) after seven years for jobs that pay less than $75,000 a year; the Maryland Credit Reporting Law, which prohibits the reporting of convictions after seven years for jobs that pay less than $20,000 a year; and Pennsylvania’s Clean Slate Law of 2018, which legislated automated sealing of all non-convictions.

The authors detail their methodology for measuring the impact of each policy in their working paper ; in sum, they use administrative tax records to compare individuals who had their records cleared to otherwise-comparable defendants. The authors find similar results across the three policies and jurisdictions that they study:

There is little evidence that clearing criminal records from background checks (or removing non-convictions, in the case of the FCRA) improves labor market outcomes, on average.
A notable exception is evidence that record remediation policies increase the rate of electronically mediated gig platform work, albeit from a very low base.

How is it possible that criminal records are associated with large drops in employment and that remediation policies aren’t effective at mitigating this harm? The authors hypothesize that criminal charges scar defendants’ labor market trajectories in a way that can be difficult to undo later, for instance by creating resume gaps, loss of experience, discouragement, and reduced search. Since there are fewer barriers to participating in platform gig work, the authors posit such work is less susceptible to scarring.

Importantly, criminal record remediation policies may have benefits that are not reflected in the earnings observed in tax records. Remediation of records could directly impact access to housing, civic engagement, quality of life, and other policy-relevant outcomes. At the same time, this research suggests that if reintegration and labor market participation are primary objectives, existing policies are not achieving these goals. These results may help explain why recent evaluations of Ban-the-Box policies failed to find improvements in labor market outcomes for individuals with records.

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The Digital Variome: Understanding the Implications of Digital Tools on Health

CERSI Collaborators: University of California at San Francisco (UCSF): Andrew Auerbach MD MPH (UCSF, Variome and DOVeS); Benjamin Rosner MD PhD (UCSF, Variome and DOVeS co-PI); Stanford Univerisity (Stanford): Matthew Horridge PhD (Stanford, DOVeS)

FDA Collaborators: Center for Devices and Radiological Health(CDRH): Bakul Patel, MS, MBA (Formerly of CDRH); Vinay Pai, PhD; Catherine Bahr; Leeda Rashid, MD, MPH, ABFM; Arti Tandon, PhD; Charlie Yongpravat, PhD; Anindita Saha, PhD

CERSI Subcontractors: Flying Buttress Associates- Jeph Herrin, PhD

CERSI In-Kind Collaborators: Stanford Univerisity (Stanford): Mark Musen, PhD (Stanford, DOVeS)

Non-Federal Entity Collaborators: Johnson and Johnson- Karla Childers, MSJ, Paul Coplan, ScD, MBA, Stephen Johnston, MSc

Project Start Date: October 12, 2021 Project End Date: February 28, 2022-->

Regulatory Science Framework

Charge I “Modernize development and evaluation of FDA-regulated project” and Focus Area “C. Analytical and computational Methods.”

Regulatory Science Challenge

There is a consistent need to research and develop the methods used to ensure the quality and safety of FDA-regulated products. Research and development in this area helps FDA employ scientifically valid approaches for combining patient input and data from multiple sources. These 'real world' data insights are key to informing regulatory decision-making both for traditionally regulated products (e.g. drugs and devices) as well as for new and emerging products such as digital health tools. Furthermore, as the FDA considers new products for regulatory approval, they may examine whether these new products are “substantially equivalent” to previously approved products. The wave of new digital health products creates regulatory decision challenges that need to be informed by real world data and data that help identify the degree to which products may be similar.

Project Description and Goals

The Digital Variome project extends work that is ongoing as part of our overarching CERSI project Developing Frameworks and Tools for Integration of Digital Health Tools into Clinical Practice , a national network of leading academic medical centers, researchers, and innovators working to identify how real world measures and data can be used across types of software used in health, and the eventual data sources required to carry out real world performance measurement and post-market surveillance of digital health tools (DHTs). ADviCE identified several challenges to DHT adoption: (1) Variable definitions of which DHTs are relevant to clinical care delivery; (2) Lack of consistent, common terms to describe DHTs during selection, (3) Wide variability in how health systems integrate DHTs into practice and, (4) Lack of a framework and tools to evaluate DHTs’ real-world performance through post-market surveillance.

The ADviCE project in turn framed the goals of the Variome proposal, which focused on identifying data sources and potential partnerships needed to create a learning health collaboration that might leverage tools such as NEST or resources (e.g., PCORnet, or payor data) to provide data needed to carry out post-market surveillance of DHTs. Few of these data networks or partnerships could gather information needed for DHT post-market surveillance, so investigators turned their attention to tools which would both facilitate efficient specification of DHT characteristics while also being flexibly able to accommodate measures that might vary between DHTs even though applicable to similar patients or health systems.

With this realization, the research team extended their Priority Measurement framework and expanded it to represent a range of potential metrics applicable to real world performance. Investigators built on their consensus work from Developing Frameworks and Tools for Integration of Digital Health Tools into Clinical Practice to identify specific domains and measures relevant to each broad domain. For example, within the area of Product Performance  Cybersecurity, investigators developed subdomains where metric identification was recognized as a key next step. Not surprisingly, a wide range of potential measures were identified. For example, each of the Measure Concepts for Real World Health might have dozens or even hundreds of patient- or population-specific metrics that are supported by evidence, are broadly used, or both.

This realization led to development of the Digital medicine Outcomes Value Set (DOVeS), as a powerful and flexible approach to classifying digital health tools according to key features and important clinical outcomes identified by our work to this point.

DOVeS was blueprinted using Protégé software using input from research collaborators and professional ontologists so that it permits flexible expansion as outcomes or population definitions change and technology advances. DOVeS was then tested and validated against real DHT and company characteristics to yield a working prototype that facilitates search and display of data using the overall ADviCE/Variome approach. DOVeS has been published on BioPortal and is publicly available for broad use.

DOVeS has the potential to be scaled up to include a broader and more representative sample of real-world digital health tools, accommodate new technologies (e.g. large language lodels (LLMs)), while also being tested for usability and feasibility as a practical framework for use by health systems, vendors, and regulators use.

Research Outcomes/Results

There are several outcomes to date associated with the development of the Variome project and DOVeS Ontology. The first is that the DOVeS ontology has been expanded substantially over the course of this support, informed by real world digital health outcomes gleaned from industry and academic experts. The second is that DOVeS has been made publicly available on the BioPortal website so that a community of digital health experts may continue to contribute to it over time. The third is that a prototype user interface overlying DOVeS has been created (only a non-functional wireframe was originally proposed) leading to functional demonstrations that show the power and value of DOVeS in identifying tools based on common outcomes. Fourth, several public presentations of DOVeS have been made. Finally, a peer reviewed publication on the development of DOVeS is forthcoming and will help disseminate awareness of the ontology and its value. In the future, investigators hope to convert the prototype front end user interface into a robust platform capable of supporting regulatory insights as well as health system leader inquiries and decisions about digital health tools.

Research Impacts

This project enhances foundational requirements for regulatory science research by providing the FDA and other stakeholders with a new way to categorize and identify digital health tools based on outcomes they influence. This is particularly valuable to enable more appropriate apples-to-apples comparison of digital health tools that influence similar outcomes which could be valuable for "substantial equivalence" assessment as well as both superiority and non-inferiority considerations. The ontology is also particularly valuable for ongoing post-market surveillance.

Publications

No peer-reviewed publications to date; Investigators plan to analyze and publish follow-up study results.

Dr. Auerbach has published invited editorials in JAMA IM on digital health regulation based in part on his experiences with ADviCE.

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Many have pointed to criminal records as a substantial barrier to employment that could exacerbate racial inequality in the United States. Recent research from UChicago economists shows that retroactively reducing felony convictions to misdemeanors does not, on average, change employment. In this paper, the authors test the possibility that policies that clear entire records—rather than ...
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