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Step by Step Guide To Write a Bar Business Plan (with Templates) – Updated 2024

• By Tam Nguyen

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For many with a passion for the nightlife and hospitality, the dream to open a bar remains persistent. If you’re one of them but are unsure about navigating the complexities of the bar industry, don’t have to worry. Writing a business plan is the first step in transforming this aspiration into a tangible reality. A detailed bar business plan will help streamline your vision, ensuring you’re well-prepared to venture into the bustling world of bar businesses with clarity and confidence.

What is A Bar Business Plan?

A bar business plan is a strategic roadmap that outlines your vision and the steps required to bring it to fruition. It encompasses every aspect of your business, from the fundamental business concept down to the intricate details of daily operations. In essence, it’s the blueprint to grow your business and ensure its longevity in a competitive market.

A great business plan doesn’t merely serve as an internal guide; it’s a persuasive tool to attract stakeholders, investors, and partners. It demonstrates how your bar will attract customers, generate profits, and stand out in the crowded nightlife landscape.

One might ask, “What makes a bar business plan unique?” It’s the blend of the universal principles of business, combined with the niche requirements of the bar industry. This includes, but is not limited to, licensing, menu crafting, entertainment provisions, and safety measures.

Given the dynamic nature of the bar industry, it’s important to include not only your immediate goals but also long-term objectives and strategies for adapting to market shifts. With a clear and comprehensive bar business plan, you’re laying a solid foundation for a successful enterprise.

Why A Business Plan Is Important For A Successful Bar Business? 

Owning a bar is a dream for many, but transforming this dream into a profitable reality requires meticulous planning and foresight. This is where a business plan plays a pivotal role.

Clear Vision and Objectives: A business plan helps establish a clear vision and set measurable objectives for your bar. Whether you aim to create a niche cocktail lounge, a bustling sports bar, or any other type of establishment, your business plan outlines the specific steps you’ll take to make your bar the go-to destination for potential customers. It provides direction and keeps all stakeholders aligned with the business’s overarching goals.

Financial Planning: One of the main reasons business owners create business plans is for robust financial planning. A bar has various financial intricacies, from sourcing ingredients to staffing and marketing expenses. A business plan ensures you’re well-equipped to manage cash flows, investments, and potential financial pitfalls. Moreover, potential investors often request a detailed business plan before committing funds, making this a crucial component for securing necessary capital.

Operational Efficiency: Every bar operates uniquely, depending on its target audience and theme. However, operational efficiency remains a consistent requirement for all bar owners. A business plan is a plan, after all, and it dives deep into the day-to-day operations, ensuring that every aspect, from supplier agreements to employee shifts, runs smoothly and cost-effectively.

Step-by-step Guide To Write A Bar Business Plan.

Navigating the world of the bar industry can be intricate, and the type of bar you want to open plays a pivotal role in shaping your business plan. Whether it’s a neighborhood bar, a high-end cocktail bar, or a wine bar with live music, each requires a distinct approach. This guide is tailored to help entrepreneurs and business owners create a comprehensive plan, ensuring the grand opening of the bar you dream of is a success.

1. Executive Summary

The executive summary is a concise overview of your entire business plan, acting as a snapshot that encapsulates the essence of your vision and strategy. Typically, it’s about one to two pages long and is placed at the beginning of your business plan, but it’s often written last.

What should you cover in an Executive Summary?

• Introduce your bar business, highlighting what makes your bar unique.
• State your mission and vision, giving clarity to the type of bar you aim to establish.
• Outline the main objectives, from your grand opening to long-term goals.
• Provide a financial overview, offering potential investors a glimpse into projected profits and growth.

2. Bar Description

This section delves into the specifics of your bar, painting a vivid picture of what patrons can expect and how you plan to operate.

What should you cover in the bar description section?

• Talk about your bar concept, whether it’s a wine bar, cocktail bar, or a bar with live music.
• Explain your unique selling proposition – what makes your bar stand out from the competition.
• Detail the operations, from opening hours to the ambiance you intend to create.

3. Market Analysis

This segment identifies and studies your potential customers, the location for your bar, and your competitors, helping you strategize accordingly.

Factors to cover:

• Target market: Define the demographics and preferences of those you plan to cater to.
• Location: An existing bar might already have an established clientele, but a new location needs careful consideration for accessibility, safety, and potential customer traffic.
• Competition: Analyze trends in the bar industry and see how competitors operate, ensuring your offerings are both competitive and unique.

4. Organization and Management

This is the operational backbone of your bar, detailing the structure of your business and the team that will run it.

What should you cover in the organization and management plan?

• Bar ownership information: Are you a sole proprietor, or is this part of a larger partnership or corporation?
• Profiles of your Bar management team: Include bios of key team members, showcasing their expertise and how they’ll contribute to running a successful bar.

5. Sample Menu

This section teases what your bar will offer in terms of food and beverages, acting as a tantalizing preview for potential patrons and investors.

What should you consider when creating a sample menu?

• Menu items: Detail the drinks and possibly accompanying food items.
• Unique Selling Proposition: Highlight specials or unique mixes. For instance, a cocktail bar might focus on signature mixes, while a wine bar could emphasize rare finds.
• Menu Pricing : Don’t forget to address pricing, taking into account costs and desired profit margins.

6. Marketing Strategy

This section delineates how you plan to attract customers to your bar and keep them coming back.

What should you cover in a marketing strategy for your bar business?

• Define your brand: From logo to interior decor, consistency is key.
• This could range from social media campaigns ,loyalty programs, SEO for website, or partnership with local businesses. 
• Considering using an  online food ordering system  in your bar
• Create a  digital menu with QR code  to make your menu easy for your customers to access online
• Sales Strategies: Special promotions, events, or partnerships that drive sales.

7. Business Operations

This segment breaks down the day-to-day functioning of your bar, ensuring nothing is overlooked.

BWhat operational issues should you address in your business plan?

• Supply chain: Detail your suppliers for everything from alcohol to garnish.
• Operating hours: Will you have a late-night license? Open only on weekends?
• Staffing: Consider the roles you need to hire for, from bartenders to security.
• Equipment: Everything from the bar counters to the sound system.

8. Financial Plan and Loans

How Many Ways to Fund Your Bar?

Securing funds to start and grow their bar business is a concern for many aspiring bar owners. While personal savings might be the go-to for some, others might look into bank loans, angel investors, or even crowdfunding campaigns. Exploring all available options can ensure you fund your bar easily and efficiently.

Important Questions to Consider When You Create Your Funding Request

Before approaching potential investors or lenders, it’s pivotal to have a clear plan detailing how the funds will be used. What renovations or modifications are necessary? What will the initial stock and equipment cost? What provisions have been made for operational costs until the bar starts turning a profit? Having these answers ready can make your funding request more compelling.

9. Financial Projections

When diving into the world of bar entrepreneurship, understanding your financial landscape is crucial.

Break-even analysis

 It’s an evaluation that helps you determine when your bar will be able to cover all its expenses and start making a profit.

To calculate the break-even point, use this formula: Break Even Point = Fixed Costs / (Price – Variable Costs)

Knowing this can help you write a more convincing business plan, highlighting the viability of your venture.

Projected profit and loss statement

A crucial part of your bar business plan that offers insights into potential profits and losses your business might encounter.

Cash flow analysis

This gives you the key elements to understand how cash moves in and out of your business. By following the bar business plan writing best practices, you can quickly and easily complete these projections. Ensuring that they include a winning strategy will make your financial plan more robust and appealing to potential investors.

Sample Bar Business Plan Template

The following is a comprehensive example of a bar business plan. It’s a great tool to guide you in writing your business plan.

Mission : To provide a unique drinking experience that celebrates local flavors and promotes community bonding.

Vision : To be the neighborhood’s top bar destination, known for its distinctive drinks and vibrant ambiance.

Bar Description : The Urban Vine, a wine-centric bar focusing on regional wines and locally sourced ingredients.

Costs : Estimated starting cost: $250,000.

Profits : Projected first-year net profit: $60,000.

2. Description of the Bar

Bar Concept : A contemporary wine bar featuring local wines and complementary tapas-style dishes.

Bar Name : The Urban Vine.

Bar Type : Wine bar with a secondary focus on craft beers.

Bar Location : 123 Vine Street, Downtown District.

Order Fulfillment : Table service and bar seating available, with an option for outdoor patio seating.

Working Hours : Monday to Thursday: 4 PM – 12 AM; Friday & Saturday: 3 PM – 1 AM; Sunday: 2 PM – 10 PM.

3. Menu Offer

Type of Food and Drink : Wine from local vineyards, craft beers, and tapas-style dishes made from locally sourced ingredients.

Offer : Regular wine tasting events showcasing new arrivals, paired with chef-special appetizers.

Unique Selling Point : Every wine bottle tells a local story, giving drinkers a taste of the region’s vineyards.

4. Market and Competition Analysis

Market Analysis : The Downtown District has a population predominantly comprised of working professionals aged 25-45, making it a prime location for a bar or pub.

Target Customer : Young professionals and wine enthusiasts looking for a quality drinking experience in a relaxed setting.

Size of the Target Customer : Approximately 10,000 individuals fitting the profile within a 5-mile radius.

Competition Analysis : Three other wine bars operate within the district.

Size of the Competition : Among the competitors, the largest has a seating capacity of 75, while the others can host around 50 patrons each.

Competitors’ Offer : Basic wine selections, some with occasional live music nights.

Competitors’ Prices : Average price of $8 per glass of wine and $6 for beer.

5. Investment Plan (Detailed Cost Analysis)

• Leasehold improvements: $80,000
• Furniture & Fixtures: $30,000
• Licensing & Permits: $20,000
• Initial Inventory: $40,000
• Rent: $4,000
• Salaries: $10,000
• Utilities: $1,500
• Miscellaneous: $2,500
• Total Cost : Anticipated first-year expense: $322,000.

6. Financial Forecast

 Considering the costs of starting and the projected revenue, breakeven is anticipated by month eight. The first-year projected revenue is $382,000.

Owner/Manager : Jane Doe – A passionate wine enthusiast with a background in business management.

Head Bartender : John Smith – Experienced in running a bar, skilled in crafting unique drink experiences.

Kitchen Staff : A team of three, led by Chef Anna, specializing in tapas dishes.

8. Marketing Plan

Strategies will focus on social media promotions, local partnerships, and hosting events. Ideas like wine-tasting events, collaborations with local vineyards, and monthly themed nights will be implemented. Special offers will be provided for group bookings, early bird timings, and repeat customers.

This business plan template will help prospective bar owners in crafting their unique plan to make their dream bar a reality. With a robust business strategy, The Urban Vine is set to become a renowned establishment in the Downtown District.

Tips For Creating An Effective Bar Business Plan Outline

Crafting a comprehensive bar business plan is pivotal in turning your vision into a successful venture. Here are some insightful tips to help you create an efficient outline:

Understand Your Niche : Begin by identifying the unique character of your bar. Is it a cozy neighborhood nook or a sophisticated wine bar? The specifics determine the kind of customers you’ll attract and the atmosphere you aim to create.

Include Comprehensive Details : The following bar business plan components are essential: executive summary, bar description, menu offer, market analysis, investment plans, financial forecasts, team structure, and marketing strategies. Don’t skimp on details; a comprehensive plan showcases your dedication and thoroughness.

Focus on Your Unique Selling Proposition (USP) : What makes your bar stand out? Maybe it’s an exclusive range of craft beer and wine, or perhaps it’s an innovative theme. Always include this unique factor in your business plan as it’s pivotal for attracting customers.

Plan Your Offerings : Are you focusing just on drinks or do you also plan to serve a variety of food items? Highlight your primary offerings, be it beer and wine or gourmet appetizers.

Keep It Adaptable : The bar industry is ever-evolving. Ensure your business plan is flexible enough to adapt to changing trends and customer preferences.

Seek Feedback : Before finalizing, share your draft with industry professionals or trusted peers. Their insights could help you include in a winning strategy that perhaps you hadn’t thought of.

Frequently Asked Questions

1. what makes a bar profitable.

A bar’s profitability hinges on multiple factors. A strategic location, a unique selling proposition, efficient cost management, and high-quality service all play pivotal roles. Moreover, understanding the preferences of your target audience and adapting accordingly, offering promotions during off-peak hours, and managing overheads effectively can significantly enhance a bar’s profit margins.

2. What is the executive summary of a bar business plan?

The executive summary is a concise overview of the bar’s business plan. It provides a snapshot of the business concept, its objectives, the financial outlook, and primary offerings. This section is particularly crucial for potential investors as it gives them a quick glance at the bar’s potential profitability and operational strategy.

3. How to write a good executive summary for a business plan with example?

When writing an executive summary, it’s essential to be clear and concise. Start with your bar’s mission and vision. Outline the primary objectives, the bar’s USP, and provide a brief financial overview.

Example: “ Sapphire Lounge aims to be the city’s premier wine bar, offering an eclectic range of international wines in a cozy, upscale environment. Located in the heart of the business district, our vision is to provide professionals a relaxing spot to unwind. We project an annual revenue of $500,000, with an initial investment of $150,000. Our unique wine-tasting events and wine-pairing dinners set us apart in the competitive landscape.”

4. Do bars make a lot of money?

The profitability of bars varies based on several factors like location, concept, management, and market demand. While some bars can yield high profits, especially those in prime locations with a unique concept, others might struggle due to competition, mismanagement, or changing market trends. However, with the right strategy, understanding of the target audience, and operational efficiency, bars can indeed be quite lucrative.  

Crafting a comprehensive business plan is the bedrock of any successful bar venture. By diligently addressing each section and meticulously detailing all elements you aim to include in your business plan, you’re not only preparing for potential challenges but also envisioning the pathway to success. Remember, a business plan is not a static document; it’s a dynamic blueprint that can evolve with the changing demands of the industry and your clientele. Every decision, from the drinks you offer to the promotions you run, should align with the vision set out in your plan, ensuring long-term growth and sustainability.

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How To Open A Bar

1. Decide what type of bar you want to open

Create your concept

2. Identify your business structure

3. Create a business plan

Identify your customers

Analyze your competition

Choose your strategy for overcoming competition, 4. find the ultimate location.

Decide on the size of your establishment

5. Sort out the paperwork

Secure permission from the local government agencies.

Visit the building and safety department., brainstorm and register your bar’s name..

Obtain an Employer Identification Number (EIN)

Can be done online via IRS (Internal Revenue Service) website. You’ll need this number for most of your licenses and permits, and all tax documents.

Visit your local Alcoholic Beverage Control

Obtain food-service license

Complete a Special Occupational Tax with TTB

You will have to register with TTB at the federal level before you begin selling any alcohol. You can get all the information you need on their website.

Start your record book

Settle things with the fire department.

5. Design your bar

Plan your menu

Get a POS system

Choose the right equipment.

6. Stock up your bar

Build up the relationships with suppliers

7. Draft your team

Set up salaries

Find and hire the right candidates

8. Open your bar

9. Promote your bar

You know your place is awesome. Your mom thinks it’s awesome. Now let’s make the whole neighborhood think so as well!

Spread the news via social media

If your bar does not have a Facebook page these days, it is basically non-existent. Make sure you have created a custom page header that fits in the style of your bar; have some cool, high-resolution pictures of the menu and interiors in the albums; opening hours and location on the map stated.

To grow your social media following, offer some small perk for customers who will like your page on FB or follow you on Instagram e.g. free snack.

Invite online influencers to your opening

While attracting journalists and media might be a little tough for a small bar, inviting a few popular online personas (bloggers, vloggers, instagrammers etc) to live cover your big night may bring you the same buzz levels. And attract journalists afterwards.

Offer a complimentary appetizer to first 25 people to share your post

Offer a secret deal to social media followers

Enlist a special drink/food on the menu that any of your followers can order in case they do some social media action e.g. post a photo and tag you; write a special status etc.

Gauge the anticipation in advance

Reach out to your local media, covering lifestyle and restaurant business, in advance offering an exclusive sneak-peek inside your venue.

Start a happy hour

Offer special deals through group buying platforms

Post a discounted deal at sites like Groupon and LivingSocial for a limited amount of time to attract new visitors. If they like your service, they will spread the word for you!

Collaborate with other businesses nearby

Ask a bookstore to nail your posters in exchange for placing their leaflets on your tables. Offer a pizza delivery to give away your cards in exchange for doing same. It’s a win-win option for both parties.

Hold a “beat the clock” contest

Next Friday announce that you’ll start selling beer at half price from 8 pm and will increase the price by 50 cent each hour till midnight.

The next day you’ll be positively surprised by the amount of folks who did try to beat the clock.

Held thematic promotion days

Mondays can be a Champaign days with 10% discount on all bubbly drinks; Tuesdays are all for tequila; Wednesday is a snack day and so on. Your visitors should know that no matter which day of the week they come, they’d always get a special deal. You can also pair drink discounts with food discounts.

10. Run your bar

How to Write a Bar Business Plan + Free Sample Plan PDF

Elon Glucklich

6 min. read

Updated March 17, 2024

Free Downloads: Sample Bar and Brewery Business Plan Templates

From sports bars to neighborhood pubs to upscale cocktail bars—drinking establishments are one of the oldest and most enduring types of businesses.

And the industry is projected to grow nearly 2.5% between 2023 and 2030, leaving plenty of opportunity for new businesses..

But competition in the bar industry can be fierce. You need to know your clientele, competitors, and how you’ll stand out if you want to succeed. Not to mention mapping out all the details of your financials and operations. 

Luckily, you can cover all of that (and more) by writing a business plan.

• What should you include in a bar business plan?

These are the typical sections to consider including in your bar business plan.

• Executive Summary
• Market Analysis
• Marketing and Sales Strategy 
• Operations Plan
• Business Overview

Financial plan

The sections you need will vary depending on why you’re writing a business plan and what you intend to do with it . 

Suppose it’s to manage your operations and not something you expect anyone outside of the business to read. In that case, consider keeping it to a few pages and skipping sections like the executive summary.

If you’re applying for a loan, then you’ll need a more formal plan that includes all the sections listed above.

Check out our step-by-step guide to writing a full business plan for more details.

• The 6 elements of an effective bar business plan

Executive summary

Your executive summary is a short, high-level overview of your entire plan. 

The summary should give readers a sense of what factors will make your bar successful. That could include securing a high-visibility location, partnering with a chef who will oversee meal preparation, or negotiating deals with brewers to get their beers in your bar.

If you’re seeking a bank loan for your bar, the lender will read your executive summary first. In all likelihood, they won’t read any further unless the executive summary grabs their attention. 

So, make it clear and convincing.

Market analysis

The market analysis may be the most important part of your entire business plan. 

It’s where you carefully research and document:

• Who your target customers are
• What they want
• What other establishments they may consider

Start by identifying the size of your market . Focus on the number of potential customers above the legal drinking age in your area. Then, segment these customers based on demographics such as age, income level, and lifestyle preferences. 

Then look into who you will be competing with. List and research other bars as well as indirect competition from restaurants, clubs, and even grocery stores that sell beer or home entertainment options.

Here are a few examples of what this process will look like:

Bar customer segmentation

If you find there are a lot of college students and younger adults near your bar location, you should cater your offerings to their tastes. But if you’re near office buildings or event venues, you may want to focus on older customers with more disposable income.

Will you offer a more diverse drink menu, better food, or a unique theme? Explain how these factors will set your bar apart and attract customers. Or, if your area lacks a certain type of bar, such as a sports bar or a high-end cocktail lounge, describe how filling this gap in the market will serve as your competitive advantage.

Marketing and sales strategy

Your market analysis gives you insights into potential customers. Your marketing and sales strategy is where you use those insights to get those customers in your door.

As you looked around at your competitive landscape, maybe you gained some insight into how your ideal customers discover new bars — through social media, online reviews, local event listings, or word-of-mouth.

Start by developing marketing strategies that are tailored to those channels . Consider tactics like:

• Creating engaging social media content showcasing your unique drinks, events and ambiance.
• Partnering with local businesses or events to increase visibility.
• Introducing special promotions to encourage repeat visits and attract new customers.
• Hosting themed nights or events to create buzz and attract specific customer segments.

In your business plan, document how you will implement these efforts and the resources required. 

Operations plan

The operations section of your business plan is where you detail the day-to-day requirements for running the bar smoothly. Start by describing your physical space and key equipment, such as:

• Beverage dispensing systems
• Glassware and utensils

Specify the types and number of each that you’ll need. Then you can address staffing needs, describing the roles of bartenders, servers, and support staff. Document in your plan that you’ll have a staffing strategy to cover peak hours.

You should also cover inventory management. Describe how you’ll stock alcoholic and non-alcoholic beverages, ingredients for cocktails and food. Be sure to spend time discussing supply chains for sourcing these ingredients.

Document the types of technology you’re using, like point-of-sale systems, inventory tracking, or customer reservation platforms. 

Finally, ensure that your operations plan demonstrates how you will comply with any licensing, health and safety regulations and that you have a plan for ensuring responsible customer behavior.

Business overview

The overview should fill in any gaps the reader may have, including:

• The name of your bar
• When it was founded (if it’s an existing business)
• The inspiration behind the business

You should include the background and qualifications of key team members here. Include their experience in the bar industry and any other experience that’s relevant to their position.

If you’re running an existing bar, discuss previous achievements like revenue milestones, recognitions, or community events you’ve hosted.

You don’t need a deep financial background to run a successful business. But it’s important to develop projections for how you expect the bar to perform. If you’re starting a new bar, consider that you’ll need to pay upfront costs like equipment, supplies, licenses and rent.

Then there are the ongoing costs like employee salaries, marketing, and continuing to keep your shelves stocked.

Making educated guesses about the future will help you determine what’s working, and where you should make adjustments as you run your business.

Include sales and expense forecasts in your plan. The financial section also should include a cash flow statement , income statement , and balance sheet .

Remember, no one knows exactly how the future will pan out — these projections are your baseline for how you think the business will do, and you’ll adjust them over time as you update your plan with actual results.

• Bar business plan templates and examples

To see how other bar businesses have created their plans, browse our free library of bar and brewery business plans . You can also check out our full selection of food and beverage business plans , or our entire library of over 550 business plans across industries.

Download as many as you want in PDF or Word format to help you write your own business plan.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

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If you've ever spent an evening at a fun local bar, you may have wondered about whether you could run your own drinking establishment and be successful. This being said, if you're thinking that you might take that idea and turn it into a reality, you're now probably wondering how to open a bar in your neighborhood.

When it comes down to it, opening a bar is very similar to starting a small business of any kind — with the added aspect, of course, of serving alcohol to customers.

In addition, it's important to note that bars require around-the-clock maintenance, they need significant capital to get started, and they aren’t recession-proof . Therefore, you'll want to make sure you take the time and effort necessary to plan strategically in order to successfully open your own bar.

1. Create a business plan

A business plan is an important document for any kind of small business. When learning how to open a bar, it's practically a requirement.

In short, your business plan is a written plan that takes you from inception to success and will cover your company's value proposition, the location and team, the industry you're entering, your legal structure, products and services, how you plan to market yourself, financial projections and any other additional information that will point you toward long-term growth and profitability.

Overall, this plan will help guide each of the other steps required to open a bar — and therefore, you can refer back to it often and tweak it as necessary as your plans change or pivot.

Plus, you'll not only use your business plan as a roadmap to long-term success, but also to attract investors and funders, as well as to explain your concept to potential partners.

Use our guide to writing a restaurant business plan for more insight into creating a business plan for this specific type of industry.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

2. Find the right location

Just as with any small business, choosing your business location is integral to your short-term and long-term success. If you’re going to be the neighborhood bar, you better know the people you’re serving.

During the planning stage, you can consider contacting your local chamber of commerce to get information on your target market. Are you catering to college students, blue-collar workers, the art crowd, or conservative suburbanites?

You might also choose to work with a real estate agent who is familiar with the area and can help you find the best location at the most affordable price. As renting or buying your storefront will be one of the largest upfront costs associated with opening a bar, you'll want to make sure your real estate agent has experience working with tenants and who can help you navigate the leasing process.

3. Register your business

You can’t run a business without proper registration. The requirements for registering your bar depends on the city and state where your business operates. Like starting any new business, though, you'll want to acquire an employer identification number for tax filing purposes and register your business with local authorities.

You will also need to choose an appropriate business entity type. The four most popular entity types, or legal structures, are:

Sole proprietorship.

General partnership.

Corporations.

Limited liability corporations.

While sole proprietorships or general partnerships are the easiest entities to set up, they don't offer personal liability protection — meaning if someone sues your business, your personal assets may be seized. Since bars tend to have greater legal risks than other businesses, you should consider setting up an LLC or corporation. A business attorney who's experienced in the industry can help you make the best decision for your bar.

4. Choose a business name

Choosing a business name for your bar is a big part of your business’s brand identity.

Your business name should be memorable, represent your business in some way and most importantly, not already registered by a competitor. You can check to see if your business name has already been taken by checking your secretary of state’s website.

You’ll also want to ensure that if you’re making a business website that the domain name hasn’t already been taken. If you plan on marketing your business on social media sites, checking platforms such as Facebook and Instagram is also essential.

5. Obtain licenses and permits

When you're learning how to open a bar, business owners often forget about the hassle that comes with permits and licensing — make no mistake — alcohol is a heavily regulated business.

First, you’ll need a license from the Alcohol and Tobacco Trade and Tax Bureau , or TTB, the entity responsible for enforcing laws “regulating alcohol production, importation and wholesale businesses; tobacco manufacturing and importing businesses; and alcohol labeling and advertising.” This process will take anywhere from six to 12 months to complete. The TTB will need to inspect your business and conduct background checks on directors, officers and owners.

Next, you’ll need to get liquor licenses at the state and local level. If you plan on serving food, you’ll also need a food seller’s permit.

Once you obtain the necessary business licenses and permits, you'll want to be sure your bar is kept up to code as food and alcohol businesses are often subjected to inspection.

6. Find suppliers

Satisfying patrons can either make or break your business. That’s why finding good suppliers for your bar is an absolute must.

When you’re looking for quality suppliers, we suggest connecting with your neighboring bar owners and see if they can refer you to their go-to vendors. We also recommend making a list of all the supplies you want and creating a business budget for them.

Once you have those in check, you can start shopping around. Online suppliers are also another worthwhile option because they generally have discounts, but beware — not all of them are as trustworthy as others. Here are some things you should know about the supplier before doing business with them:

How long they’ve been in business,

References,

Minimum order amount,

Payment terms,

Quality assurance process,

Remember, a supplier should be willing to work with you and understand exactly what it is your business needs. If you have a bad experience with a vendor, don’t be afraid to look for a new supplier.

7. Secure funding

From furnishings to point of sale software to insurance to licenses, getting your business off the ground requires you to think about getting funding for your bar.

How much does it cost to open a bar?

The average cost to open a bar varies widely depending on your location, but typically ranges from $110,000 to upwards of $500,000. Purchasing a pre-existing bar or opening a specialty bar (like a winery or micropub) is a cheaper option, although it can still cost you around $25,000 to get started.

Plus, once your bar is up and running, you'll still have significant ongoing costs for payroll, inventory, rent, insurance and more.

Therefore, if you're wondering how to open a bar with no money — and even if you do have some initial startup capital — you'll need to look into financing options for your venture.

A good place to start is with a business credit card , which can help cover the costs of small- to medium-sized purchases while also helping you earn up reward points.

In addition, you may want to look into startup business loans , short-term loans and other forms of business funding from either your local bank or an online lender. Whatever costs you have and your ability to pay them back should be covered in your business plan.

With the importance of this step, you'll want to take plenty of time to figure out what your startup costs look like and what type of financing will be best for your bar.

8. Design your bar

A bar is meant to be a welcoming space for people looking to unwind or socialize with friends. The same principles of designing a restaurant, therefore, can also be applied to bars.

You'll want to think about the atmosphere and how to efficiently utilize the space. You can set the tone of the bar by playing with lighting and choosing fixtures that differentiate your bar from everyone else’s. You’ll also want to pay close attention to how you design the bar stations; you may want to use several registers so that bartenders aren’t getting in each other's way to ring up customers.

Another major part of designing a bar is the bar tops, which can be thought of as the centerpiece of your bar. Bartops are usually made out of glass, stone, or wood materials, but keep in mind that each material has its drawbacks and benefits.

9. Develop your marketing strategies

Ask any business owner in the bar and restaurant industry: Competition is fierce. People are always searching for the latest and greatest places to eat and drink.

As a bar owner, you need to develop strong marketing strategies if you want your business to last. To bring in new and repeat customers, you should present your bar in the best light possible.

This includes incentivizing customers to write honest reviews on sites such as Yelp, investing in high-quality photos to showcase your drinks and building a stunning website.

10. Pick a reliable POS system

Before you can officially open your bar, you'll need to pick a POS, or point-of-sale, system.

Although there are a variety of options when it comes to bar or restaurant POS systems, the right POS system should (at the very least) help facilitate your business operations. And contrary to popular belief, you don’t necessarily need an expensive POS system. POS systems generally will cost you a monthly fee plus a small fee for credit card transactions.

Therefore, a reliable POS system should help you easily process payments, orders and sales. Three of the best POS systems for bars are:

Square : Good for small businesses.

Toast : Best for midsize businesses.

TouchBistro : Best for high-volume transactions.

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The bottom line

It may look easy, but running around catering to patrons can be physically and mentally exhausting. There are many long days and nights associated with learning how to open and run a bar.

Once you've filed all of the paperwork and licenses, however, opening a bar becomes a little easier. As long as you have a clear vision for the design and work tirelessly to provide excellent customer service, people will come back.

And if they do, you'll be able to take advantage of word-of-mouth marketing — which be one of the best ways to promote your bar in the local community.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

On a similar note...

Step By Step Guide To Write A Bar Business Plan

Opening a new bar requires grit and determination - as well as a fantastic bar business plan to act as your roadmap. This document can determine the future success of your new venture, so it’s essential to make it as comprehensive as possible.

But for first-time bar owners, figuring out where to start can be challenging. Our step-by-step guide to writing a business plan will help you pinpoint the finer details to consider when building a thriving bar business.

How to Write a Bar Business Plan in 9 Steps

1. bar overview.

The first step in writing a bar business plan is to establish an overview of the type of bar you want to open. You need a concept and location to shape your business model and create an executive summary for your new venture:

One of the defining aspects of your establishment is its concept and theme, which you’ll need to describe clearly in your business plan. Whether it’s a simple sports bar, speakeasy, or high-end nightclub, have a fully developed idea of what your venue will be and what purpose it will serve.

You also need to consider how to meet market needs. If you’re following trending concepts, you’ll know that roof-top bars and lounges are popular now. Or, perhaps you want your venue to be an activity-based bar that offers an art gallery, board games, or mini-golf?  

Part of your business plan also includes setting your mission statement and goals. These should outline your vision and will influence who invests in your bar. Your mission statement should be a comprehensive statement that details what sets you apart from other bars and should include your company’s values.

It’s important to link your statement to your business concept. You should consider how your values and goals are influenced by what makes your bar unique - including your overall purpose.

Next, you need to propose a location for your bar. Venues close to stores, shopping, centers, and tourist attractions, typically get good visibility and attract a lot of foot traffic. Because of the number of people moving through these areas daily, they also usually offer a decent level of security for your customers.

Another consideration for location is to avoid suburban areas where neighbors might lodge noise complaints. Should this happen, it can mean regulations stipulate earlier closing times for your venue so as not to disturb the peace.  

Finally, look for a space where there’s low competition, and your business can shine. There are plenty of strips crowded with bars and nightclubs. While these might attract a decent amount of foot traffic, you’ll need to work much harder to draw people into your place if one establishment has already made a name for itself.

For this reason, aim to secure a spot with little competition. It could mean having a unique concept bar that overshadows the competition. Or it could mean selecting a space where your type of bar doesn’t yet exist.

Ease of Accessibility

Potential customers need to be able to access your bar easily, or they will go elsewhere. They might drive, take public transport, or use a ridesharing company to travel to your venue. It’s up to you to ensure there are ways and means to get them conveniently to the front door.

Here, you should be looking for a venue where you can offer parking to your patrons. It should also be accessible to ride-hailing services and close to public transport.

2. Customer Overview

No bar establishment would be successful without its customers. As part of your bar business plan, include a profile of the type of customer you hope to attract. Consider who your target market is and how it aligns with your bar concept.

You should also outline your demographic's age, income, and interests. You’ll need this information later when developing marketing strategies for your business.  

3. Management Overview

The next step in your bar business plan is building a team structure. Your crafty bar concept requires talented people to execute it properly.

Your bartenders are the face of your establishment. Essentially, they can make or break your customer’s impression of your venue. When going through the hiring process, you’ll need to consider each individual’s personality, qualifications, experience, and skills.

Ideally, you want at least one experienced bartender who knows the ropes and can help set up operations, deal with bar management, and train the team. They will also be able to help streamline any teething issues that come up as a result of starting a new business.

From the get-go, outline your bartending teams’ possible responsibilities and the duties they’ll need to undertake. This can help set expectations ahead of advertising jobs and interviewing potential candidates.

Bar-backs don’t need as much experience as bartenders or servers as they aren’t in the customer eye as much. But they must be willing and eager to learn. They are essential to keeping everything running smoothly and work closely with the bartender as an assistant.

For this reason, they need a solid foundational knowledge of the industry, ingredients, and barware in general.

Depending on your business concept and operational model, you may or may not need to employ servers. Some high-end venues have servers to reduce the crowd around the bar and deliver drinks to the table. Additionally, you’ll need to hire servers if you offer any food.

When building out your staffing plan, you’ll need to determine where your establishment lands with that requirement. Make a note here to look for bar industry candidates with alcohol training who know how to serve alcohol safely and legally.

4. Drinks Menu Plan

Your drinks menu is your bar’s product. To be successful, it’s essential to get this offering right.

While your beverage list will undoubtedly change over time, don’t neglect to include a sample menu in your business plan. This will give potential investors an idea of what’s in store and possibly help you secure funding.

Descriptions

Your drinks menu is the selling point of your bar business and the star of the show. If you can excite and entice patrons with promises of wonderful flavors, you’ll be onto a gold mine.

So, it’s important to include product descriptions in your menu, particularly for signature drinks. Each listing should detail the ingredients of individual drinks, any garnishes they may come with, and add-ons your customers can choose from.

Beverage Names

A successful bar is only as strong as its product. So, aligning your drinks with your bar’s brand and concept is important. Get together with a mixologist to create one or several signature drinks that will be uniquely your own. Give these drinks names that play to the overall theme of your business.

Product Sourcing

Many establishments lean on particular products as their claim to fame. For example, you might want to be known as a French wine bistro, local brewery, or craft cocktail spot. Decide what you wish your unique story to be and reflect this in your plan for product sourcing.

Of course, sourcing locally is the most sustainable way to go. You can also build relationships with vendors in your community, which can help bring people into your venue.  

Industry Trends

It’s essential to do your research and stay abreast of industry trends. Note what these are in your business plan, as this will help keep customers walking through your doors.

For example, one of the most popular cocktail trends in the bar scene is smoke-infused or smoked cocktails. Some mixologists may also use smoke bubbles to infuse the cocktail with a smoky aroma. This trend has gained fame in the last few years and adds a new twist to the cocktail-drinking experience.

Small Food Menu (Small Bites)

Food and beverages go hand in hand. If you plan a small menu with, say, tapas or easy eats, you can increase your revenue. It will prevent your guests from leaving to find something to eat.

Suppose you don’t want the hassle of food storage and preparation. In that case, consider formulating a partnership with a local eatery or small food business that can deliver a menu of select freshly-made items to your establishment.

5. Licenses

It’s key to plan out your business licenses carefully. If you don’t have the right ones in place, you won’t be able to operate.

Tavern License

When putting together your bar business plan, it’s important to research whether you need a tavern license. It’s a government-issued license for restaurants, bars, or businesses with more than 50% liquor sales.  

Beer and Wine License

If you’re planning on starting a beerhouse or wine lounge, you may only need to apply for a beer and wine license. This will restrict your sales to wine and malt beverages, as you won’t be able to sell hard liquors like spirits. Whether you need to apply for this license depends on your bar's concept.

Health/Food Service License

With a small food menu, you’ll likely need to note on your restaurant and bar business plan to apply for a food service license. It’s a requirement to serve any type of food within your establishment. To obtain a food service license, you’ll need to ensure that your bar follows strict rules and regulations laid out by the U.S. Food and Drug Administration .

Music License

Music is one of the key elements of creating ambiance in a venue. But did you know that streaming music from your digital subscription with Spotify or Deezer is not actually operating within the law? This is true even if you’re playing music through a TV or radio.

The right way to go about this is to pay a Performance Rights Organization (PRO) or music service that will send royalties to the relevant artists. For the most part, this doesn’t apply to bands or performers who play live at your venue.

6. Market Research

Performing market research as part of your bar business plan is key to understanding your opportunities and how to capitalize on them.  

Industry Research

Part of your research should be to determine the market size you can potentially snag. Look at other bars already operating in the area, consider the industry as a whole, and determine what trends are driving it forward.  

Target Market

What needs will your bar solve for your target market? You can find out who they are and what they want by considering the local neighborhood and bar type.

It’s also an idea to look at census data to see how many potential customers within a certain demographic live within a reachable radius of your proposed location.

Market Share and Price Point

When doing your market analysis, consider similar bar businesses that have come before you. What do their successes and failures look like? Why did they crash and burn, or soar to new heights? Take these lessons and figure out how to apply them so your business can succeed.

Furthermore, what will your entry into the market mean for the local community? Are you creating new job opportunities? Or are you going to bring in an unruly crowd of patrons they hope to avoid? Knowing this information will help you be accepted and create connections rather than catastrophes.

Lastly, consider what your ‘competitors’ or other similar industry businesses are charging for their drinks and services. Run a competitive analysis in the area to determine your potential price point and how you can stand out.

7. Bar Marketing

Utilizing a marketing plan in the right way helps you take measured steps to get your establishment in front of potential customers. Here are the strategies to get started:

Create a Brand

The key to starting a successful business - and keeping it open - is to create a memorable brand identity. Your toolbox for promoting your brand should include your logo, colors, and ‘personality.’ Use these in a way that becomes synonymous with your bar, no matter where people interact with it.

Marketing Tools

Besides developing your brand identity, consider the channels you can market on to attract customers. At the very least, it should include your social channels, website, and media influencers.

8. Other Avenues to Increase Revenue

Besides being a bar and welcoming guests who come in with reservations or foot traffic, there are other avenues to increase your revenue.

Hosting events such as karaoke nights, wine tastings, or live music is an excellent way to attract larger crowds to your bar. You are guaranteed certain sales, can charge a cover fee, and get new people walking through the door.

If you go this route, we recommend using event management software to keep everything on track and work effortlessly with your team.

It’s no surprise that all businesses go through an ebb and flow of customer traffic. A great way to increase cash flow during slower periods is to introduce ideas like drink specials and happy hour discounts.

When you’re writing up a business plan, don’t forget to brainstorm ideas for a pre-opening promotion as a way to test the market. This can be as simple as a soft launch or as elaborate as a grand-opening celebration.

9. Financials

An important aspect of your business plan is to outline your potential start-up costs. These, along with the costs of day-to-day business operations, and financial projections, will attract or deter potential investors.

Your business plan should also highlight possible funding options like loans and investment opportunities you have available. Additionally, you’ll need to draw up a break-even analysis to determine how much revenue it will take to turn profits.  

Realizing your dream of owning the hottest bar in town starts with a great business plan. It will need to cover everything from your mission statement to your concept and drinks menu. This will help you build a sturdy management team, hire great employees, and attract people to your venue.

Want to know more about Perfect Venue for event management? Try it free to find out how it can be a fit for your new business.

Have thoughts on the article? Feel free to email us at [email protected] - we'd love to hear it!

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How it works.

How To Open A Bar: A Complete Step-By-Step Guide

Transforming your dream bar into reality takes a lot of planning.

First, come up with the concept for your bar:  who are you serving, what's your vibe, and what sets you apart? Create a business plan detailing finances, marketing, and competitor analysis.

Comment by from discussion in startups

Next, secure funding and tackle legalities like licenses and permits. Find a location buzzing with potential customers and matching your vision.

Design a space that reflects your brand and invest in essential equipment and supplies. Recruit and train a skilled team to bring your vision to life.

Stock up on beverages, food (if applicable), and garnishes. Generate excitement through social media , partnerships, and events.

Finally, host a soft opening to iron out kinks before the grand unveiling. 

Remember, this is just the roadmap – each step requires research, approvals, and resources. For more on this topic, continue to read our complete guide below

Here's the complete checklist on how to open a bar in 2024:

1. Create a business plan

2. consider the structure of your business.

3. Get your funding in order

4. Understand DBA, EIN, and taxes

5. Get the required bar licenses and liquor licenses

6. Put together a bar menu

7. Organize your marketing, promotion, advertising, and branding

8. Remember to trademark your name and logo

9. Create your bar and begin remodeling

10. Select the ideal spot

11. Hire the right people

12. Select distributors and suppliers, then buy your supply

13. Create sales forecasts, and pay attention to your bottom line

14. invest in a table management system, 15. purchase bar supplies, the complete checklist to opening a bar.

Poor initial planning can make fixing a small business like a pub or nightclub expensive, if not impossible. For this reason, before launching a bar or nightclub , bar owners should have a full bar business plan and strategy in place.

You can lower your chance of failure by finding weaknesses in your bar concept and business model that can be addressed before launching by creating a business plan for your bar.

It can also assist you in putting your major objectives—such as your company's competitive advantage and mission statement —into writing.

Plus, it will also help you in estimating the startup expenses you'll incur and in preparing to approach potential investors and investors for funding.

Keep in mind you won't be able to forecast the exact month you finally reach your break-even point, for example. And the exact specifics of your new bar business are likely to vary over time.

What you can do, though, is list the elements and KPIs that will affect the bottom line of your company.

Further reading

• How to Write a Restaurant Business Plan in 2024 (Step by Step Guide with Templates)

When opening a bar, one of the most important choices you'll have to make is how to set up your company.

Which business structure do you intend to use: corporation, LLC, partnership, or sole proprietorship?

A sole proprietorship or partnership may be simpler to establish, but there is a drawback to this type of organization: you bear personal liability for any debt and/or lawsuits your company incurs.

Stated differently, in the event of a dispute, your liability is unrestricted, which implies that you might have to give up personal belongings to pay for damages.

The most common way to protect yourself from personal responsibility is to incorporate or form an LLC for your restaurant or bar.

These business arrangements restrict your liability by acting as an independent entity and taking on the other business owner's debts.

For example, if someone trips and falls in your bar and wishes to sue, they do so against the business rather than against you.

Make sure you understand what you're committing to before you finalize the complete structure of your business. For more assistance on this topic, we suggest you speak to a bar owner, who can give you some guidance. 

3. Get your funding in order

The benefit of bars and nightclubs is that they can more easily make money than restaurants, especially compared to the latter.

Bars can turn a profit faster since alcoholic beverages have high markups and cheap ingredient costs.

They also demand fewer employees, which reduces labor expenses; all of these factors will increase the appeal of your company to possible investors.

• What is a Restaurant Profit Margin? Your Complete Guide

4. Understand DBA, EIN, and taxes

Taxes are a necessary expense for any organization, and managing this process from the start to the end will save you hassles. The first step is to apply for an Employer Identification Number (EIN), which is the tax ID number for your company, from the IRS.

You must file for a DBA (Doing Business As) if your company will be taxed under a name other than yours or the company's.

A competent accountant is essential to the successful operation of a restaurant business, so it's a good idea to enlist their assistance early on.

Wish I understood DBA and EIN before opening my bar. Tax mess was a nightmare. Hire an accountant—trust me!

5. Get the required bar licenses and liquor licenses

Before you open for business, your bar must have the appropriate liquor license to avoid legal issues and to guarantee the smooth opening and continuing operations of your establishment.

You need a license to sell food and drink in your bar, as well as to play music. While some of these are simple to attain, others need more work.

Starting early is essential because obtaining a bar business license can be expensive and take several days, weeks, or months.

You will likely require legal assistance at some point during the life of your company, so working with a reputable lawyer from the beginning of the opening process will help you steer clear of costly and time-consuming errors.

6. Put together a bar menu

Take inspiration from bar menu design templates, explore local bars, and browse internet menus of bars that share a similar theme. Next, organize and create your own bar menu based on the kind of establishment you're operating.

• Top Free Restaurant Menu Makers

A wine bar should feature a variety of wines, sometimes in a specialty area (like natural wine), while a craft beer bar should have dozens of distinctive, locally brewed beers.

• How to Manage a Winery: Tips for a Wine Manager

A general bar should serve a variety of drinks, including wine, beer, and non-alcoholic options, in addition to classic cocktails and inventive concoctions.

• The Most Overlooked Profitable Menu Items for Restaurants

7. Organize your marketing, promotion, & branding

Many bars attract guests by word of mouth, foot traffic, and proximity; this is especially true for establishments hoping to establish themselves as beloved local hangouts.

But, it's important to highlight your products with an internet presence and an effective marketing plan to expand your bar business.

This is how you draw in clients from surrounding neighborhoods. Once they enter, your excellent atmosphere and beverage menu will entice them to return, even if it means having to go across town.

• The Best Digital Marketing Strategies For Restaurants

8. Remember to trademark your name and logo

Register your name and logo with your trademarks with the USPTO , the United States Patent and Trademark Office.

Adhere to the instructions provided on the USPTO website. Keep in mind that in certain situations, you could need legal representation.

Additionally, if you collaborated with a designer to develop your logo, you'll need to work with them to make sure you have the legal authority to use their creations as copyright.

• How to Name a Restaurant (Expert Tips, Ideas & Examples)

9. Create your bar and begin remodeling

Unlike restaurants, where guests can occasionally be content with takeaway or delivery , people go to bars for the ambiance and to mingle.

Likely, people are there for the atmosphere rather than the drink if they are at the bar. That is why it's important to choose the appropriate furniture, décor, and music.

Make sure everything in your bar design complements one another. In one example, everything should be in harmony; don't create a sports bar and play techno music.

Create a board on Pinterest to collect unique ideas for bar decor. Engage the services of an interior designer if you can.

Whatever you choose, be sure to get this right so you can provide your clients with an unforgettable experience and encourage repeat business.

 10. Select the ideal spot

The greatest method for locating your bar in the ideal area is to conduct a location study. These are a few of the most important aspects to take into account, while there are many more:

• Target demographics:  Either start by focusing on a place whose population characteristics align with your idea or build your whole plan around the characteristics of a chosen site.
• Zoning laws and health regulations:  Zoning laws can differ significantly between counties and cities. To ensure you know what to anticipate, make sure you familiarize yourself with the zoning laws in your area.
• Access and visibility:  Choosing a spot that is visible to onlookers and drivers alike is crucial. Parking that is accessible is always ideal.
• Take a look at the competition nearby:  If there are a lot of bars in the area, you might want to consider choosing an alternative site or making sure your bar has a distinctive concept that makes it stand out.

11. Hire the right people

The staffing requirements of various bar types can differ.

A huge nightclub , for example, will need additional staff, such as a house DJ or bottle service personnel, that a small neighborhood pub won't require.

You might want a sommelier on staff if you manage a wine bar . To start most bars, you'll need to fill the following important positions:

• A hostess/ host
• Barbacks and servers

Starting a new business and getting in on the ground floor of a new bar excites a lot of potential employees.

• How To Get More Tips For Your Servers with Pay-at-Table

Creating a clear workplace culture from the start is the greatest approach to retaining your excellent bartending staff given the high turnover rate.

A well-thought-out training program with precise expectations should be developed in addition to conducting interviews and employing new staff.

Ensuring that your staff is properly trained to recognize indicators of obvious intoxication is an essential aspect of owning a bar.

These indicators should be highlighted in your training program, along with advice on how to handle inebriated customers. Ensuring your guests' safety is your duty both during their stay and after they depart from your establishment.

Get started with Eat App's free trial to get your staff up and running in no time!

12. Select distributors and suppliers

A method for bar inventory management or appropriate usage of a bar point-of-sale system should be established before opening.

This is because bar inventory plays a significant role in monitoring your cost of sales (including liquor, food, and other critical metrics).

You can determine which drinks are the most profitable in your bar and establish prices with the use of effective bar inventory tracking.

This information can be used to price your bar menu profitably, improve your bar's profit margin, and assist bartenders in making more sensible drink recommendations.

Make sure you have an effective bar accounting system in place in addition to keeping accurate inventory records.

Whether you use Quickbooks or employ a bookkeeper, it's important to monitor your company's performance and identify areas for improvement.

Although it can be difficult to project exactly how much money your bar business will make in the first few months, you can start monitoring key performance indicators as soon as you open by utilizing a top-notch bar point-of-sale and reservation system.

Maintain a record of your fixed and variable operational expenses and calculate the daily, weekly, and monthly revenue requirements to meet your expenses, break even, and ultimately turn a successful bar into a profit.

The bar scene is competitive, and maximizing efficiency while providing an outstanding guest experience is key to standing out.

A table and reservation system isn't just for fancy restaurants anymore – it's a powerful tool for modern bars to boost revenue, streamline operations, and delight guests.

Here's why:

Enhanced customer experience:

• No more waiting frustration:  Offer online reservations to eliminate walk-in wait times and guarantee customers a spot, especially during peak hours. This builds trust and reduces the chance of losing them to competitors.
• Personalized touch:  Capture reservation details to offer table preferences, birthday greetings, or special promotions, creating a sense of recognition and appreciation.
• Increased convenience:  Integrate with social media platforms or your website for seamless online booking, catering to tech-savvy clientele.
• Reduced queues:  Manage bar flow and optimize seating arrangements based on reservations, ensuring smooth service and avoiding overcrowding.

Operational efficiency:

• Maximize table turnover:  Allocate tables effectively based on reservation size and duration, leading to more customers served and increased revenue.
• Improved staff communication:  Eliminate confusion with a centralized reservation system that staff can access and update in real-time.
• Reduced errors:  Minimize double-booking and seating mishaps, leading to better service and happier customers.
• Data-driven decisions:  Gain insights into reservation trends and customer preferences to optimize staffing, inventory, and promotions.

Additional benefits:

• Marketing opportunities:  Collect customer data for targeted promotions and loyalty programs, fostering repeat business.
• Event management:  Facilitate group bookings and special events with dedicated reservation features.
• Reduced no-shows:  Implement confirmation systems and require deposits to minimize empty tables and lost revenue.

Get started with Eat App's free trial to get your Reserve with Google button activated now!

Choosing the right system:

Consider bar size, budget, and desired features when selecting a system.

Opt for cloud-based options for flexibility and scalability. Invest in a system that integrates with your existing bar POS system for streamlined operations.

The comparatively lower equipment costs at bars compared to restaurants contribute to their greater profitability.

You won't need an industrial mixer, deep fryer, burner, oven, or walk-in freezer if your bar doesn't serve food, which can reduce your startup expenses. It is still possible to work with a more manageable list of essentials if you only serve appetizers or snacks. If you're creating a sports bar, you will still need to spend money on excellent blenders, lots of refrigerators of all capacities, perhaps a wine cellar, a top-notch dishwasher, a keg and tap system, and lots of TVs.

Find out more about the supplies required to operate a bar, then make a list of what you should acquire first.

For your bar, you'll also need to purchase a tonne of small wares, such as straws, glassware, napkins, and cleaning supplies.

Here are some tips from bar owners on Reddit: 

Comment by u/SirSmilezzz from discussion in BarOwners

Opening a bar can be an exciting and rewarding journey, but it requires careful planning, dedication, and a touch of passion.

This guide has equipped you with the essential steps to navigate the bar opening process, from crafting your unique concept to securing funding and pouring your first drink.

Remember, the bar industry thrives on innovation and personalized experiences. Don't be afraid to experiment with your menu, create a welcoming atmosphere, and prioritize exceptional customer service.

By staying true to your vision and adapting to market trends, you'll be well on your way to building a thriving bar that becomes a beloved community hub.

How profitable is a pub?

What is the typical profit margin at a pub?  Around 80% is the profit margin that most bars strive for.

Bars have an average gross profit margin of almost 75% overall. Being able to measure and regulate your pour expenses is essential to hitting that target. Pour cost is an important metric to measure the profitability of your bar.

What is the startup cost of a local pub?

A pub must spend between $110,000 and $850,000 to be fully operational when it is first opened, for an average of $480,000.

Taking over an established pub business is typically less expensive because you'll save money on renovations and can include furnishings and equipment in the deal.

Are bars considered a good investment?

Purchasing a pub places owners in a sector of the economy that has the potential to grow for many years, but the companies with the most innovative approaches to customer service will probably have the advantage in this regard.

Customers of today anticipate quick service and prompt fulfillment of their wants when they visit bars because they are accustomed to it.

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Elana Kroon used to work in restaurants before becoming a journalist and expert restaurant industry content creator at Eat App.

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Bar Business Plan Template

Written by Dave Lavinsky

Bar Business Plan Outline

• Bar Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Bar Business Plan Here

You’ve come to the right place to create your bar business plan .

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their bar businesses.

To write a successful bar business plan , you will first need to decide what type of bar you want to open. Do you plan to open a sports bar, a wine bar or a nightclub? What kind of alcoholic beverages will you serve? Will you have live music?

You will then need to gather information about your business and the bar industry. This type of information includes data about your potential customers, marketing strategies to reach your target market, and 5-year pro-forma financial statements (income statement, balance sheet and cash flow statement).

Sample Bar Business Plan Template

The following bar business plan example gives you the key elements to include in a winning business plan:

Next Section: Executive Summary >

Bar Business Plan FAQs

What is a bar business plan.

A bar business plan is a plan to start and/or grow your bar business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your bar business plan using our Bar Business Plan Template here .

What Are the Main Types of Bars?

There are many types of bar businesses. Most bars are local bars and are known as dive bars or a neighborhood bar.  Sports bars are also a very popular business option. There are also posh and luxurious bars that offer high-end alcoholic drinks. There are trendy bars that offer the latest trends in cocktail and beer offerings. Other bars are location-focused and are unique to the area of town or location that it is in. Many bars also serve food as an option to accompany the alcoholic drink choices.

What Are the Main Sources of Revenue and Expenses for a Bar?

The primary source of revenue for a bar are the alcoholic drink items and food sold at the establishment.

The key expenses for a bar are the costs to purchase the alcohol (beer, wine, liquor) inventory, bar equipment and supplies, overhead expenses for the staff and rent, and any marketing costs the bar chooses to partake in.

How Do You get Funding for Your Bar Business Plan?

Bar businesses are most likely to receive funding from banks. To attract potential investors, you should have a well-crafted bar business plan with a solid business strategy and financial plan. Another option for a bar business is to obtain a small business loan to help cover startup costs. SBA loans are a popular option as they offer longer loan terms with lower interest rates. Outside investors, crowdfunding, and/or friends or family are other typical funding options.

What are the Steps To Start a Bar Business?

Starting a bar business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Write A Bar Business Plan - The first step in starting a business is to create a detailed business plan for a bar that outlines all aspects of the venture. This should include market research on the bar industry and potential target market size, information about the services or products you will offer, the bar's concept, marketing efforts, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your bar business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your bar business is in compliance with local laws.

3. Register Your Bar Business - Once you have chosen a legal structure, the next step is to register your bar business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your bar business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Bar Equipment & Supplies - In order to start your bar business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your bar business. Your marketing strategy should include creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a thriving bar business:

• How to Start a Bar Business
• How to Open a Bar Business

Where Can I Get a Bar Business Plan PDF?

You can download our free bar business plan template PDF here . This is a sample bar business plan template you can use in PDF format.

We earn commissions if you shop through the links below.  Read more

Back to All Business Ideas

How to Start a Bar

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on May 24, 2022 Updated on March 13, 2024

Investment range

$64,550 - $120,100

Revenue potential

$274,000 - $1.095 million p.a.

Time to build

1 – 3 months

Profit potential

$55,000 - $219,000 p.a.

Industry trend

Bars in the US are bouncing back from the pandemic in a big way, up 43% from their 2020 low and forecast for continued strong growth. People love going to bars for the drinks as well as the social interaction. 

Many bars also offer food, from burgers and snacks to more upscale dining. If you like bars, you could design your own and open a bar in your area, adding a lively social spot to your community and making a good living. 

But before you start mixing up drinks, you’ll need to understand how to launch and market a business. Luckily, this step-by-step guide is filled to the brim with all the information you need to start a successful bar. 

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a bar has pros and cons to consider before deciding if it’s right for you.

• Fun Work – Socialize with patrons every day
• Good Money – People spend lots of money in bars
• Get Creative – Design your own unique bar concept
• Investment Required – Startup costs for a bar are relatively high
• Saturated Market – Compete with many established bars

Bar industry trends

Industry size and growth.

• Industry size and past growth – The US bars and nightclubs industry is worth $28.6 billion in 2022 after expanding 43% since 2020.(( https://www.ibisworld.com/industry-statistics/market-size/bars-nightclubs-united-states/ )) 
• Growth forecast – The US bars and nightclubs industry is projected to grow 14.1% in 2022.
• Number of businesses – In 2022, 62,647 bars and nightclubs businesses are operating in the US.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/bars-nightclubs-united-states/ )) 
• Number of people employed – In 2022, the US bars and nightclubs industry employs 408,767 people.(( https://www.ibisworld.com/industry-statistics/employment/bars-nightclubs-united-states/ )) 

Trends and challenges

Trends in the bar industry include:

• Cannabis beverages are being served more frequently in bars in states that allow them. Cannabis beverages provide a buzz, but the effects wear off faster than alcohol, allowing people to safely drive home.
• Bars are going digital, offering digital payment options, loyalty and rewards programs, and pre-reserving tables. 

Challenges in the bar industry include:

• Liability due to overserving is a huge concern in the bar industry, so training employees properly regarding serving levels is of the utmost importance. 
• Many bars have had to raise their prices due to the impact of inflation.

Consumer spending

• Average consumer spend – The most recent numbers from the Bureau of Labor and Statistics show that the average American consumer spends $478 on alcohol per year.(( https://www.bls.gov/opub/reports/consumer-expenditures/2020/home.htm )) 
• Potential customer base – More than 85% of Americans report that they drink alcohol.(( https://www.niaaa.nih.gov/publications/brochures-and-fact-sheets/alcohol-facts-and-statistics ))
• Average prices – The average amount that people spend when they go to a bar is $30.(( https://www.boozebusiness.com/drinking-in-america-who-what-and-how-much-is-spent )) 

Demand hotspots

• Most popular states – The most popular states for bar managers are Pennsylvania, Montana, and Connecticut.(( https://www.zippia.com/bar-manager-jobs/best-states/ ))
• Least popular states – The least popular states for bar managers are Nebraska, Florida, and Georgia. 

What kind of people work in bars?

• Gender –  44% of bar managers are female, while 66% are male. (( https://www.zippia.com/bar-manager-jobs/demographics/ ))
• Average level of education – The average bar manager has a bachelor’s degree.
• Average age – The average bar manager in the US is 38.8 years old.

How much does it cost to start a bar business?

Startup costs for a bar range from $65,000 to $120,000. Costs include the space and its preparation, furnishings, bar equipment, and a liquor license.

If you need to learn bartending skills, you can find a bartending school in your local area, or you can take courses online on a site like Udemy .

You’ll need a handful of items to successfully launch your bar business, including: 

• Tables and chairs

How much can you earn from a bar business?

The average bar patron spends $30. Your profit margin after all costs should be about 20%.

In your first year or two, you could get an average of 25 customers a day, bringing in $274,000 in annual revenue. This would mean $55,000 in profit, assuming that 20% margin. As your bar gains popularity, you could have 100 customers a day. With annual revenue of $1,095,000, you’d make a tidy profit of $219,000.

What barriers to entry are there?

There are a few barriers to entry for a bar. Your biggest challenges will be:

• The startup costs of preparing the space for your bar
• Drawing drinkers away from established local bars

Related Business Ideas

How to Start a Brewery

How to Start a Juice Bar Business

How to Start a Distillery

Step 2: hone your idea.

Now that you know what’s involved in starting a bar, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research bars in your area to examine their products, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a sports bar or a wine bar.

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as craft beers, signature cocktails, burgers or pizza.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your bar offerings (drinks and food)

Your best bet is to offer a wide variety of alcoholic beverages, including beer, wine, and all types of liquor . You can also make unique signature cocktails that will make your bar stand out.

You could also put a kitchen into your bar and offer food. Studies show that customers stay longer and drink more if they have food.

How much should you charge for drinks?

Prices for drinks vary. A beer might sell for $6 to $9, wine for $8 – $12 a glass, and fancy cocktails from $10 to $18. Check prices in your area to make sure you’re competitive. Your profit margin after all cost of goods, rent, overhead, and labor, should be about 20%. 

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will depend on the concept you create. If your concept is designed to attract a younger crowd, you should focus your marketing on TikTok and Instagram. If you create a neighborhood bar, your target market may be a bit older, so you might want to turn to Facebook. 

Where? Choose your bar location

Selecting the ideal location for your bar is paramount to its success. Look for a spot in a vibrant and lively area with high foot traffic, such as a popular downtown district or a bustling nightlife area.

Consider the demographics of the surrounding community and target your desired customer base accordingly, whether it’s young professionals, college students, or a specific niche market.

Additionally, assess the level of competition in the area and aim to differentiate your bar by offering a unique concept or atmosphere. By strategically choosing the right location, you can attract a steady stream of patrons and establish your bar as a go-to destination for socializing and entertainment.

You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Bar Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “bar” or “tavern”, boosts SEO
• Name should allow for expansion, for ex: “Speakeasy Bar” over “The Sports Bar” or “The Cigar Bar”
• Avoid location-based names that might hinder future expansion

Discover over 500 unique bar name ideas here . If you want your business name to include specific keywords, you can also use our bar name generator. Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

Powered by GoDaddy.com

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Bar Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

• Executive Summary: A concise overview of your bar business, summarizing key points, goals, and financial projections.
• Business Overview: Detailed information about your bar, including its concept, location, and target audience.
• Product and Services: Specific details about the drinks and services your bar will offer, emphasizing uniqueness and quality.
• Market Analysis: Examination of the target market, demographics, trends, and potential for growth in the bar industry.
• Competitive Analysis: Assessment of competitors, highlighting strengths, weaknesses, opportunities, and threats.
• Sales and Marketing: Strategies for promoting and selling your bar’s products, including advertising, promotions, and customer engagement.
• Management Team: Introduction of key personnel, their roles, and relevant experience, showcasing a strong and capable leadership team.
• Operations Plan: Details on the day-to-day functioning of the bar, covering staffing, suppliers, equipment, and procedures.
• Financial Plan: Comprehensive financial projections, including startup costs, revenue forecasts, and break-even analysis.
• Appendix: Supplementary materials, such as additional data, resumes, permits, or any other documents supporting your business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

 Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to bars. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your bar will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a bar business. You might also try crowdfunding if you have an innovative concept. 

Step 8: Apply for Bar Business Licenses and Permits

Starting a bar business requires obtaining a number of licenses and permits from local, state, and federal governments.

You’ll need a liquor license for your bar. If you serve food, you’ll also need:

• Food service license
• Food handler’s permit
• Building health permit

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your bar business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as  Restaurant365 ,  lightspeed , or  toast  to manage your menus, inventory, schedule, and invoices.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Marketing strategies for a bar should blend the vibrant social atmosphere with innovative digital outreach to stir up interest and loyalty. Here’s a concocted selection of dynamic marketing tactics:

Digital Presence and Online Marketing

• Viral Cocktail Challenges : Launch social media challenges that encourage customers to share their cocktail-making videos.
• SEO Happy Hours : Optimize your website content with festive keywords that party planners search for online.

Content Marketing and Engagement

• Mixology Masterclasses : Use live streams to teach signature cocktail recipes, inviting online participation and shares.
• Bartender Battles : Host and stream bartender competitions, encouraging viewers to vote and engage online.

Experiential and In-Person Engagements

• Themed Bar Nights : Rotate themes to transform the bar experience regularly, keeping patrons excited and guessing.
• Signature Drink Contests : Let customers create and name a new drink, with winners featured on the menu.

Collaborations and Community

• Brewery and Distillery Partnerships : Team up with local producers for exclusive tasting events and limited-edition drinks.
• Arts and Music Collaborations : Offer your space for local artists and musicians to perform, drawing in their fans.

Customer Relationship and Loyalty Programs

• ‘Happy Hour’ Loyalty Cards : Reward frequent visitors with a card that offers special discounts during happy hours.
• VIP Experiences : Offer a premium membership for exclusive access to private tasting events or priority bookings.

Promotions and Advertising

• Neighborhood Partnerships : Create a ‘bar crawl’ experience with neighboring bars, offering discounts to participants and encouraging exploration of the local bar scene.
• Collaborative Ads : Join forces with local event organizers for co-branded advertising campaigns.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your bar meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your bar business could be: 

• The best local beers at your new neighborhood bar
• Half-price happy hour every day from 4 to 6
• Fine wines and delicious tapas

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a bar business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in bars for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in bars. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a bar business include:

• Bartenders – make and serve drinks
• Servers – serve food and drinks to tables
• General Manager – scheduling, ordering, accounting
• Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Bar – Start Making Money!

For many, owning a bar is living the dream — working in a fun environment socializing all day. Now that bars are back, it’s a great time to get in on a thriving industry. If you’ve got a creative concept and a passion for pleasing people, you could open your own bar and build it into the next Cheers! 

Now that you know what it takes, it’s time to launch your bar and soon toast your own success.

• Bar Business FAQs

Bars can be very profitable, with good margins. The keys are to create a unique concept, make it a fun environment, and provide outstanding customer service.

Prices for drinks vary. A beer might sell for $6 to $9, wine for $8 – $12 a glass, and fancy cocktails could cost up to $20. Check prices in your area to make sure you’re competitive.

Owning and operating a bar can be a costly venture, as it involves covering rent, staff salaries, and unexpected expenses. Additionally, bar owners often work long hours that can extend into the late nights and weekends, including public holidays. Moreover, the bar industry is highly competitive, with a saturated market that presents numerous challenges.

There are many reasons why bars can fail, but here are some of the most common factors that contribute to bar failure: lack of funds, poor location, over-reliance on alcohol sales, and mismanagement.

To attract customers to your bar, create an inviting ambiance, offer unique and signature drinks, provide exceptional customer service, host special events and promotions, and utilize online platforms and social media for promotion.

The profitability of a bar depends on factors such as location, target audience, concept, and management. Different types of bars can be profitable based on local market demand and competition.

To build a diverse and enticing drink menu, cater to different preferences, consider seasonal and local ingredients, balance classic and innovative recipes, provide options for different occasions, and seek customer feedback for continuous improvement.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Bar Name
• Create a Bar Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Bar Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Bar - Start Making Money!

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How to Write a Bar Business Plan + Free Template

Things to Consider Before Writing a bar business plan

Get all the necessary licenses.

As a bar business staying on the right side of the law is more important than anything. Having all the necessary licenses and permits lets you run your business smoothly and without any chaos.

Here’s a list of licenses that you’ll need:

• Liquor License
• Food Safety Permit
• Fire Safety Certificate
• Music license

You might need more depending on the laws of your state and locality. Get all the necessary permits to avoid hassles as well as to ensure your customers and your own safety.

The location matters ( A lot )

In the case of a bar business, the location is usually the whole and soul of your business. The right location would be a preferred hangout spot for your target audience, easy to access, and not overly crowded.

The factor that the locality has your target audience or not would be a major deciding factor in your bar business’s success.

Know your target audience and their preferences

Knowing about your target audience gives your business the head start it deserves. Study everything from what your target audience prefers when it comes to food and beverages, what additional services they expect, What kind of vibe they prefer, and obviously, what is the right location to cater to them.

Have a unique theme

A major aspect of the bar industry is that it doesn’t really have any big players but several small businesses that compete with each other. And if you want to stand out amongst all the hustle and bustle it is important to have a unique theme that appeals to your target audience.

How Can a Bar Business Plan Help You?

A business plan helps you develop the right perspective toward the industry you plan on entering.

It not only helps you with market analysis and management but also acts as a guide in your business journey.

If you plan your business well, you get an edge over poorly managed entities and unaware owners who did not conduct market research before starting the business.

Specifically, when starting a bar business, a business plan helps you in making cost-effective decisions when you begin, so you don’t have to worry about haphazard finances later.

And as you know the benefits of having a business plan now, let’s discuss how to write an effective plan .

How to write an effective bar business plan?

Although you can write a business plan on your own from scratch, it is always good to get a little guidance when writing one.

Thanks to technology, there are several options available, and you can choose the one that fits the best for you.

You can either go to a business consultant, design your plan based on a predesigned template, or get a customized plan for your business through an online business plan software without going anywhere.

Chalking Out Your Business Plan

All businesses like bars, pubs, lounges, and nightclubs come under the aegis of the bar business. All of these are drinking places that primarily serve and prepare alcoholic beverages.

Moreover, it is an industry where there are no market leaders who hold a big share in the industry’s value, but small fragmented units amongst whom the industry’s value is distributed.

Now it might look like a lucrative business to enter, but a lot of bar businesses fail due to bad financial and employee management. They end up overspending and working their employees to the point of exhaustion.

You don’t have to worry about it though, the above problem has a quick and easy solution: A business plan.

Yes, you heard it right, a bar business plan can help you solve all the management and planning-related problems.

If you are planning to start a new bar business , the first thing you will need is a business plan. Use our sample Bar business plan created using upmetrics business plan software to start writing your business plan in no time.

Bar Business Plan Outline

This is the standard bar business plan outline which will cover all important sections that you should include in your business plan.

• Business Overview
• Mission Statement
• Guiding Principles
• Keys to Success
• Start-Up Summary
• Location and Facilities
• Products/Services Description
• Competitive Comparison
• Product/Service Sourcing
• Inventory Management
• Future Products/Services
• Market Size
• Industry Participants
• Market Share
• Applebee’s Pinto’s Bar and Grill 6706
• Cococabana Bar & Grill
• Flanigan’s Seafood Bar & Grill
• Market Segments
• Market Tests
• Market Needs
• Market Trends
• Market Growth
• Positioning
• SWOT Analysis
• Strategy Pyramid
• Unique Selling Proposition (USP)
• Competitive Edge
• Positioning Statement
• Pricing Strategy
• Promotion and Advertising Strategy
• Marketing Programs
• Sales Forecast
• Sales Programs
• Exit Strategy
• Organizational Structure
• Management Team Gaps
• Personnel Plan
• Important Assumptions
• Startup Expenses
• Startup Assets
• Source And Use Of Funds
• Profit & Loss Statement
• Balance Sheet
• Cash Flow Statement

Before you get started with writing your business plan, let’s understand each section in detail:

1. Executive Summary

An executive summary is the most important document of your business plan. It is crucial to get you funded as a business as it sums up everything your business stands for.

Chances are that the investors might not even read beyond this section.

Therefore, when you write it make sure you sum up your business idea and its functions properly.

2. Business Overview

In this section, you will include an overview of all the chief needs of your business.

In a bar business plan, the chief aspects would include the location and its accessibility, the legal rules regarding alcohol followed by the area as well as the primary legal formalities involved in running a bar.

3. Products and services

This section includes all the products and services you’ll offer.

Resources for getting the products, especially in the case of a bar business the formal procedures involved in acquiring alcohol should be included.

It is also good to note down the differentiating factor between your and your competitor’s product.

4. Market analysis

Market analysis is another crucial aspect of a business plan. It comes in handy while assessing strategies and techniques that work and do not work by analyzing your competitors.

It also helps you get information about the size of the market and its growth potential.

It helps you to know your target audience and segment of the market that forms the majority of your client base.

5. Marketing strategy and implementation

Based on market analysis, next up you’ll formulate your marketing strategy.

While formulating your marketing strategy you should always keep your unique selling point and target market in mind.

Apart from that your positioning in the industry is also a critical aspect of your strategy implementation.

In addition to all of the above, advertising strategy is an aspect a bar business has to pay special attention to, as a direct advertisement of alcohol isn’t allowed on various media platforms.

6. Organizational Management

This step is also especially important in a bar business plan to avoid overworking employees, create good and respectful relations amongst the team, and have strong teamwork.

You should also include various roles and responsibilities of different people in your organization as well as ways of tracking their performance in this section.

7. Financial Plan

A financial plan is important because it prevents you from overspending and optimally distributes your cash flow amongst various segments of your business.

Apart from that in a financial plan, you can also carry out an analysis of your financial history as well as  funding options for your business.

The above-mentioned order can help you write a well-rounded plan. But most importantly, while starting a bar business it is important to keep the legalities involved in mind.

You should always watch out for the current and potential alcohol laws that would have an impact on your business and frame your business strategy accordingly.

Hence, you should frame a business plan that is flexible and dynamic and thus, can help you succeed in the bar and pub industry.

Related Bar Business Resources

• Bar Financial Plan

Download a sample bar business plan

Need help writing your business plan from scratch? Here you go;  download our free bar business plan pdf  to start.

It’s a modern business plan template specifically designed for your bar business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Bar Business Plan Summary

A bar business can be extremely successful and smooth if you go about it with a business plan.

A business plan helps you keep all the facets from legal to financial ones in mind while running a bar business, thus making the process easier and quicker.

After getting started with Upmetrics , you can copy this sample bar business plan template into your business plan, modify the required information, and download your bar business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

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About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Bar Business Plan Template

If you want to start a bar business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their bar businesses.

The bar business plan template below has been designed to help you write your own business plan more quickly and easily than ever before. We hope this template will provide you with all of the information that you need to get your bar business off the ground and running as smoothly as possible.

Bar Business Plan Outline

In this article, we’ll go over how to write business plan for a bar. Below are links to each section of the bar business plan:

• Executive Summary
• Company Overview
• Industry Analysis
• Customer Analysis
• Competitive Analysis
• Marketing Plan
• Operations Plan
• Management Team
• Financial Plan

Next Section: Executive Summary >

Bar Business Plan FAQs

What is the easiest way to complete my bar business plan.

Growthink's Ultimate Bar Business Plan Template allows you to quickly and easily complete a business plan for your bar. This template includes all necessary sections of the traditional business plan allowing you to quickly and easily complete your business plan for a bar. 

Where can I download a bar business plan template PDF?

You can download our bar business plan PDF template here . This is a business plan template you can use in PDF format.

What is a bar business plan?

A business plan provides a snapshot of your bar business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

The business plan is also your chance to show potential investors how you intend to make revenue in your bar or pub. This type of bar business plan can also be used to convince banks that you are capable of running a bar, and that the bank should lend you money.

Do I need a business plan to start a bar?

Yes! In fact, starting a business without a business plan is one of the biggest mistakes small business owners make. A bar business plan will help you start your bar on the right foot by laying out your objectives, how to achieve them, and what you need to do to get where you want to go.

How long will it take me to write my bar business plan?

It will take approximately 30-45 hours to write a bar business plan, but this depends on how much information you already have and how detailed you would like each section to be.

Growthink's Ultimate Bar Business Plan Template makes it easy allowing you to complete your business plan in less than 1 day! It contains the core information about the bar industry and guides you through the necessary information to create a winning plan. Our bar business plan template can help you develop your full plan quickly and successfully.

What is the difference between a business plan and an executive summary?

An executive summary (1-3 pages) is your chance to show investors how you plan to make money in your business. Your bar business plan should include more detailed information about every aspect of your business, including market analysis, management team, marketing strategy, financial plan, and competitive comparison.

What is the difference between a business plan and a marketing plan?

A marketing plan is part of your bar business plan and should include information about how you will promote your bar to potential customers. A marketing plan will often contain specific details about your target audience, how you intend to reach out to them, and how to keep your business competitive.

How long should my bar business plan be?

A bar business plan should be anywhere between 10-30 pages long, depending on the complexity of your bar or pub. Make sure you can clearly explain what makes your bar unique before moving forward.

What type of information should I include in my bar business plan?

Your bar business plan should include as much detail as possible about your bar, including background information on how it came to be and your business strategy. This will help you attract investors who want to learn more about what makes your bar stand out from the competition. Market research, financial plan, sales projections, and management team bios are also important aspects to include in your business plan.

Do I need a lawyer to write my bar business plan?

No! When you order a bar business plan template through Growthink, you get access to our vast network of expertise that was used to create our proven template. Growthink's bar business plan template is designed to give you clear and easy-to-follow instructions about how to write a business plan for your bar.

Why do you need a business plan?

If you’re looking to start a bar or grow your existing bar you need a business plan. A business plan is an essential part of the business planning process and will help you raise funding, if needed, and plan out the growth of your bar in order to improve your chances of success. Having a bar business plan will help you stay on track with your goals and the direction of your bar/pub throughout the year. Your bar business plan should be updated annually as your business grows and changes.

How much money do I need to start a bar?

To launch a bar business, it is estimated that you'll need between $100,000 and $825,000 in start-up expenses, depending on your physical location and lease or mortgage expenses. This is the amount required for you to open for business, including start-up expenditures such as licensing fees, leasehold improvements, and equipment purchases.

What are the sources of funding for a bar?

Bars are usually funded through small business loans, personal savings, credit card financing, and/or angel investors. If your bar is a part of a larger restaurant or franchise, you may be able to receive funding from them as well.

How do I start a bar business?

• Write out a business plan for your bar. This will help you stay on track with your goals and the direction of your bar/pub throughout the year.
• Market research is key when it comes to starting or running a successful bar/pub. Make sure you understand your target market including how your customers think, what they want, and how you can provide it for them.
• Find an excellent location for your bar/pub. A good location will help build buzz about your business, make your establishment more accessible to customers, and give you a steady stream of income.
• Make sure to assemble the best management team possible for your bar/pub before opening day arrives. This ensures that your bar/pub will run smoothly when it first opens.
• Set up all your systems before opening day, including payment methods, inventory management, job descriptions for each employee, and so on.
• Choose a business name for your bar/pub that will help you stand out in the area. This can be based on unique aspects of the bar/pub, such as locations and decorations.
• Choose a theme for your bar/pub that will attract customers to your establishment. The theme should be reflected in the drinks you serve, the music you play, the decor inside your bar/pub, etc.
• Grand Opening! List all of your bar/pub’s daily specials and encourage customers to get involved in your business.
• Promote your bar/pub through social media, flyers, etc., to get the word out about what you have to offer. Make sure you post regularly so that customers can see how frequently new things are happening at your establishment.
• Hold special events to add excitement and draw in new customers. You can do this through live music, karaoke nights, trivia competitions, theme parties, etc.
• Keep track of your inventory and how much you’re using at all times so that you have a good idea of how much money is going out vs. coming in. You can do this with software or by utilizing an excel spreadsheet so you know how much of each item you have on hand at all times.
• Keep up with trends in the bar business, especially when it comes to decor and drink selections. This will help keep your bar/pub exciting for customers while staying efficient enough that it becomes a sustainable business.

Learn More: How to Start a Bar

Is owning a bar a profitable business?

Owning a bar/pub can be very profitable for the right person with the right management skills. However, owning a bar is expensive and time-consuming. Before you start your own bar/pub, make sure to weigh all of your options carefully so that you can ensure long-term success.

How much will I make owning a bar?

Your bar/pub’s profits will vary greatly depending on a variety of factors. These include your location, bar theme, drink prices, marketing efforts, customer interest in the business, and more.

What type of business should a bar be?

A bar can be a limited liability company (LLC), a partnership, or a sole proprietorship.

How do I create a successful bar?

BAR BUSINESS PLAN OUTLINE

• Bar Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Bar Business Plan Summary

Start Your Bar Plan Here

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How to Open a Bar: A Guide to Launching Your Dream Business

• Written by: Rinaily Bonifacio
• Last updated: 12 March 2024

Are you dreaming of pouring success one glass at a time and becoming the go-to spot for locals and visitors alike? Whether it's the charm of a cozy neighborhood bar or the buzz of a lively sports bar that's calling your name, the journey from daydream to 'open for business' is an adventure worth taking. But where do you start? Opening a bar is not just about mixing drinks; it's about creating a space where stories are told, laughter is shared, and community is built. This guide is your first step towards bar ownership, designed specifically for small business owners and aspiring bar owners who are ready to tap into the bar industry. We'll walk you through all the essential steps, from crafting a standout bar business plan to the grand opening, ensuring you're well on your way to becoming a successful bar owner. Let's raise a glass to your new venture and dive into how to open a bar that will become the heart of your local community.

Step 1: Crafting a comprehensive business plan

Defining your bar's concept and brand.

Before diving into the world of bar ownership, the first step on your checklist should be to hammer out a solid business plan. A cornerstone of this plan is your bar's concept and brand. Are you envisioning a laid-back beer bar, a sophisticated wine bar, or perhaps a sports bar buzzing with energy during every big game? Your concept isn't just a theme; it's the soul of your bar, influencing everything from decor to drink menu, and it's crucial in attracting your target market. Remember, your bar's concept and brand are what will set you apart in the bustling bar industry, making you more than just another establishment to your potential customers.

Financial planning: Profit, loss, and funding strategies

Next up, let's talk numbers. Financial planning is the backbone of any successful bar. Crafting a detailed bar business plan that covers startup costs, operating costs, and projected profit and loss statements is essential. This plan should also outline your strategies for securing funding. Whether it's through personal savings, loans, or investors, understanding the costs involved and having a clear plan to cover them will help you navigate the early stages of bar ownership without losing sleep over your financials.

Identifying and understanding your target audience

Who's going to be opening that bar tab night after night? Identifying your target audience is critical. Whether it's college students, local community members, or sports enthusiasts, understanding who your bar will serve helps tailor your concept, decor, and even drink specials. This step is about more than just knowing your audience; it's about understanding their preferences, habits, and what they seek in a bar experience. Your target audience will become your repeat customers, so make sure you're on point with what you offer.

Analyzing competition and strategizing for success

No bar is an island, and understanding the competition is key to ensuring your new bar stands out. Take the time to research existing bars and other businesses in your chosen area. What are they doing right? Where could they improve? This analysis isn't about copying what works but rather identifying opportunities to fill gaps in the market or do things better. Maybe most bars in your area don't cater to the craft beer crowd, or perhaps there's a lack of cozy, small neighborhood bars. Use this insight to position your bar perfectly within the market, offering something that attracts customers and keeps them coming back.

Step 2: Choosing the perfect location

Finding the right location for your bar can be as crucial as the concept itself. It's where budget meets visibility, and local demographics become your best friends or your biggest challenges.

Balancing budget and visibility

The location of your bar plays a pivotal role in its success. However, the most visible spots in town often come with a hefty price tag. This is where the art of balancing comes in. You'll need to find a spot that doesn't just drain your financial resources but also catches the eye of potential customers. Sometimes, a small neighborhood bar tucked away in a cozy corner can become a local gem, thanks to word-of-mouth and smart marketing. Remember, the perfect location is where your budget and your bar's visibility align to ensure a steady flow of both new and repeat customers.

Understanding local demographics and customer base

Who lives and works around your potential bar location? Understanding the local demographics is essential for aligning your bar's concept with the community. If you're opening a sports bar, positioning it near a college campus or a community with a high concentration of sports enthusiasts can be a game-changer. On the other hand, a wine bar might thrive in an area known for its culinary scene and higher disposable incomes. Dive into local community data to ensure your bar meets the needs and wants of its potential customer base.

Navigating zoning laws and health regulations

Before you get too attached to any location, you'll need to navigate the maze of zoning laws and health regulations. Not every space is zoned for use as a bar or restaurant, so it's crucial to check with local authorities before signing any leases. Additionally, health regulations can vary significantly from one area to another. These laws govern everything from the bar layout to food service requirements, impacting your operating costs and how you design your space. Getting a handle on these details early can save you from costly surprises down the line.

Choosing the right location is a balancing act that requires careful consideration of all these factors. It's about more than just finding a space; it's about securing a spot that aligns with your business model, appeals to your target market, and complies with all legal requirements. The perfect location is out there, and with the right approach, you'll find a place that not only serves as the foundation for your bar but also contributes to its growth and success in the local community.

Step 3: Legal essentials: Licenses and permits

Obtaining necessary permits and understanding local laws.

Diving into the legalities might not be the most thrilling part of opening a bar, but it's undeniably crucial. Navigating the maze of licenses and permits can feel daunting, but these are the keys to your establishment's door. Every bar owner must understand local laws and regulations that govern their business. This includes getting familiar with the specific requirements in your area for operating a business, serving food, and, of course, selling alcoholic beverages.

To start, you'll need a business license, which is your official permission to operate a business within your local jurisdiction. But don't stop there; your bar might also require a food service license, especially if you're planning on serving food alongside drinks. And remember, the requirements can vary significantly from one location to another, so it's essential to check with your local city or county government to get all the details.

The importance of a liquor license and how to secure one

Now, let's talk about the heart of your bar's legal needs: the liquor license. This isn't just another permit; it's arguably the most important document in your bar's filing cabinet. The process of securing a liquor license can be complex and time-consuming, given its critical role in regulating the sale and consumption of alcoholic beverages. The type of liquor license you'll need depends on various factors, including your bar's location, the type of alcohol you plan to sell, and whether you'll be serving food.

Securing a liquor license often involves a detailed application process, including providing information about your business structure, your personal background, and the specifics of your establishment, like your bar layout and security measures. It's not uncommon for this process to involve a public hearing, giving community members a chance to voice their support or concerns.

Given the complexity and importance of obtaining a liquor license, many business owners find it beneficial to work with a business attorney who specializes in liquor laws. This can help ensure that you navigate the process efficiently, addressing any potential hurdles along the way.

Remember, the time and effort you invest in securing the right licenses and permits are foundational to your bar's legality and long-term success. It's about more than just compliance; it's about laying the groundwork for a bar that's set to become a staple in its local community, offering a safe and enjoyable environment for your potential customers to unwind and socialize. So, take this step seriously, as it's a significant milestone on your journey to bar ownership and creating a space that's perfectly poised to serve drinks and create memories.

Step 4: Designing your bar

Creating an engaging layout and atmosphere

Designing your bar is where your concept begins to physically take shape, transforming your vision into a space that welcomes and wows your customers. The layout of your bar is more than just aesthetics; it's about creating an engaging, functional space that enhances the overall experience while maximizing efficiency for your bar staff. Consider the flow of movement within the space—both for patrons and staff. An ideal layout supports a bustling environment without bottlenecks, whether it's at the bar counter, between tables, or around the entrance.

Think about the various zones within your bar: the bar area, seating areas, perhaps a stage for live performances, and don't forget the all-important restrooms. Each area should serve its purpose well while contributing to the overall atmosphere. For instance, a beer bar might feature communal tables to encourage socializing among craft beer enthusiasts, while a wine bar may opt for more intimate seating arrangements.

Choosing decor that aligns with your concept

Your decor is a powerful tool to reinforce your bar's concept and brand, making it crucial to choose elements that align with your vision. This is your chance to tell your bar's story visually and emotionally, creating an environment that resonates with your target audience. Are you opening a sports bar? Memorabilia, multiple screens, and dynamic lighting can set the right tone. Or, if a cozy neighborhood bar is more your style, think warm lighting, comfortable seating, and local artwork.

Selecting the right decor goes beyond just picking out furniture and paint colors; it's about curating an experience that begins the moment a customer walks in. Every detail, from the style of your bar stools to the design of your menus, contributes to the overall vibe. This cohesion not only attracts your ideal customers but also makes your bar a memorable destination they'll want to return to.

Remember, the design of your bar isn't just for show; it's an essential part of your business's success. A well-designed bar can improve operational efficiency, enhance customer satisfaction, and, ultimately, impact your bottom line. So, take the time to plan your bar's design thoughtfully, ensuring it perfectly captures the essence of your brand while offering a welcoming and enjoyable atmosphere for your guests.

Step 5: Stocking up and preparing to serve

Selecting and working with liquor suppliers.

Before you can start crafting those signature cocktails or pouring pints of beer, you'll need to establish relationships with liquor suppliers. This step is critical for a few reasons. Firstly, the quality and variety of your alcoholic beverages can set you apart from competitors and attract a loyal clientele. Secondly, negotiating favorable payment terms with suppliers can significantly impact your bar's profitability and cash flow.

When selecting suppliers, consider both local and national distributors. Local suppliers can offer unique products that appeal to your target market, while national suppliers might provide better pricing for staple items. It's essential to balance variety, cost, and reliability when making your choices. Remember, the right suppliers are partners in your success, so look for companies that offer not just competitive prices but also excellent customer service and consistent delivery.

Essential equipment and supplies for your bar:

Equipping your bar goes beyond just buying glasses and a pos system. You'll need a range of equipment and supplies to ensure your operations run smoothly and efficiently. This includes:

Bar Equipment : The backbone of your bar, including beer taps, refrigeration units for wines and beers, cocktail stations, ice machines, and glass washers. Ensure that your equipment meets your specific needs in terms of size, volume, and space and electrical requirements.

POS System : A robust bar pos system can streamline your operations, from order taking to inventory management. It should be user-friendly and offer detailed reporting features to help you track sales, monitor trends, and manage inventory effectively.

Glassware : Different drinks require different types of glasses. Stock up on a variety of glasses, from beer mugs and wine glasses to cocktail glasses and shot glasses, to serve every drink appropriately.

Bar Tools and Supplies : This includes shakers, jiggers, strainers, pourers, and other tools bartenders need to craft drinks efficiently. Don't forget other essentials like napkins, straws, and garnishes.

Preparing to serve also means ensuring your staff is well-trained and ready to provide excellent service. This includes not just bartenders, but also servers, hosts, and support staff. Training should cover everything from the basics of your drink menu and serving etiquette to handling difficult situations and ensuring compliance with local laws regarding the sale of alcoholic beverages.

By carefully selecting your suppliers and equipping your bar with the right tools and supplies, you're setting the stage for a successful bar that delights customers with its drinks, service, and atmosphere. This step is about more than just stocking up; it's about creating the foundation for a bar that becomes a beloved part of the local community, attracting repeat customers and becoming a destination for new business.

Launching and marketing your bar

Congratulations! You've navigated the intricate journey of planning, legalities, design, and preparation—it's almost time to open the doors of your new bar to the world. But before the grand opening, let's focus on two crucial aspects that will ensure the longevity and success of your establishment: launching and marketing your bar.

Building a strong online presence

Having a robust online presence is non-negotiable for new businesses, especially bars. Start by creating engaging profiles on popular social media platforms where your target market spends their time. Use these platforms to showcase your bar's unique atmosphere, upcoming events, and special promotions. Don't forget to set up a Google My Business account to improve your local SEO, making it easier for potential customers to find you when they're searching for "the best bars near me."

A user-friendly website that reflects your bar's personality can also serve as a central hub for your digital presence. Include essential information like your location, hours of operation, contact details, and menu. Adding a blog can further boost your SEO efforts, drawing in more visitors with posts that highlight your expertise in the bar industry, special events, or the stories behind your signature drinks.

Effective strategies for local and digital advertising

Marketing your bar goes beyond just an online presence; it's about creating a buzz both digitally and in your local community. Consider hosting a grand opening event to generate excitement—invite local influencers, offer special promotions, and create an experience that attendees will want to share with their friends. Collaborating with other local businesses can also widen your reach and introduce your bar to a broader audience.

Utilize targeted digital advertising to attract customers from specific demographics, interests, and locations. Platforms like Facebook and Instagram offer powerful tools to narrow down your audience, ensuring your advertising budget is spent efficiently on reaching potential customers who are most likely to visit your bar.

In essence, the journey to opening a bar is filled with challenges and opportunities. By following the steps outlined in this guide—from crafting a comprehensive business plan to effectively marketing your bar—you're setting the stage for a successful venture in the hospitality industry. Remember, the key to success lies in meticulous planning, understanding your target market, and creating a unique experience that turns first-time visitors into loyal customers.

Opening a bar is more than just a business venture; it's about building a space where memories are made, and community is forged. So here's to your success as the newest bar owner on the block—may your doors open to a venture filled with prosperity, growth, and cheers!

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Bar owners' guide to creating a business plan

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Behind every great bar is a great bartender. Behind them, is a bar business plan that sets your establishment up for a successful launch and long-term success. Whether you’re setting out to open your own spot or expanding into a new neighborhood with another location, your first step is laying out your plan. An effective bar restaurant business plan covers everything from financial goals to local business marketing strategies , all detailed in this 6-step guide.

1. Executive summary

A well-constructed bar business plan can be your roadmap, helping guide and establish your business’s operations and reputation. Not only is it an essential document if you’re raising funds, but it’s also a helpful way to organize thoughts and plans for yourself and to share them with employees.

Start every business plan with a summary to hook the reader to learn more about your company and your proposal. Think of it a little like a sales pitch for your bar, and a preview of everything you lay out inside your business plan. Be sure to include:

• Mission statement – Be both ambitious and realistic with how you position yourself and your bar with a mission that answers the question, “who are you and what do you do?” This should touch on why you’re opening this business and what you hope to accomplish in doing so. 
• Concept – Whether you picture your bar as a high-end cocktail lounge or a family-friendly brewery, share what will make your place unique. Get specific on how it will compete in the neighborhood you’re opening in, touching on the local demographic and other establishments.
• Operations – Briefly summarize how your business will function, whether you’ll be open late, serving food, or offering a retail selection. Detail the general structure of owners, managers, and employees.
• Value propositions - Highlight the value of your bar and what sets it apart from others in the area. Turning her food truck Yolos into a brick-and-mortar location, in Amarillo, TX, restaurant owner Yolanda Grazier offers an escape for the local lunch crowd: “​​We're really hoping to bring a good place where people are comfortable to come and sit down, enjoy a meal with their coworkers, [and] get a little rest and relaxation before they go back to work.”

You can also include your experience, industry trends, and more about the local market to show how your neighborhood bar will meet your goals. 

2. Location and design

Your bar’s physical location, inside and out, is important for business and your business plan. Use this section to connect your location to how it will influence your bar’s success. It should be clear to potential investors that you’ve done your research and see what will make it special based on the neighborhood it’s in. Share details on:

• Access to public transit – An accessible location near a bus or metro stop will make it easier for customers to come and go from your bar safely. 
• Neighborhood – Location may influence the type of bar you open, and vice versa. Share more about the area you’re located in and how you’re filling a need there. You can include what kind of foot traffic your location gets and demographic information of clientele, like age, income, lifestyle details, and employment information. 
• Interior design – From the back bar to your floor plan, establish plans for what your bar will look like inside. Include diagrams and renderings that will illustrate your vision. List amenities, like kitchen appliances and bathroom, plus any plans for remodeling.

3. Inventory and menu planning

Whether you’re serving local craft beer or a selection of wine from around the world, this is your opportunity to get specific about what neighbors at your bar will be saying “cheers!” with. 

Include inventory needs and menu planning details, like:

• Menu options – The more details you can provide about your upcoming specialties, the better. Share your menu, with price points and seasonal variations, as well as plating and glassware.  
• Ingredient lists – Provide the ingredients you plan to use and where you’ll source them. Share distributors for liquor, beer, and wine, and don’t forget mixers and garnishes.
• Miscellaneous items – Bar napkins, glassware, straws, cleaning supplies, and towels are necessary for most bars. Estimate weekly ordering needs and identify suppliers to ensure everything is accounted for.

Since the investors, lenders, or partners reviewing your bar business plan may not have the opportunity to test everything on your future menu, get detailed on flavor profiles, tasting notes, and descriptions to help them preview the experience of ordering at your bar. 

4. Research and marketing strategy

To build buzz for your local bar or restaurant, try a mix of traditional print advertising and online marketing. Get to know your local and target demographics to decide where and how to reach them. 

In the marketing section of your bar business plan, provide details on:

• Demographics -  Are you near a university, a hospital, or a hotel? Include neighborhood demographics and how you plan to serve locals what they’re thirsty for. With 22.9% of bar revenue coming from customers between the ages of 21 and 34 , age and income level can be factors worth highlighting. 
• Neighborhood specifics -  Tap into the interests and needs of the community you’re opening your doors in Speak directly with your bar’s new neighbors and connect with fellow businesses with a free Nextdoor business page that gives you instant access to everyone within two miles. 
• Traditional and digital marketing – Share your marketing plans, which should consider industry trends, print, and local advertising, partnering with other local businesses, and building a digital presence. Your bar should have a website, Nextdoor business page, and other social media so your information is readily available, easily searchable, and stands out as neighbors scroll for where to go this weekend.

Make marketing more effective by keeping both larger industry trends and your local demographic in mind as you plan to drive and build awareness for your bar.

5. Financial plan

The financial section of your bar business plan covers your financial history with potential for profit and your plan for obstacles that may come up. This is important for your business strategy, as well as for potential lenders, investors, or partners to see. 

Develop your bar’s financial plan with information on the following:

• Overhead costs – Price out liquor licenses, business licenses, and any associated fees with starting your bar restaurant. Note any equipment or training required to open. 
• Financial projections – Estimate your cash flow and the revenue for the first few years of your business, sharing when you expect your bar to break even.  
• Capital investment – Note your inventory, staff, and real estate costs, plus taxes and insurance costs. Assess what type of funding you need, if any, and what you’ll do with — and how you’ll pay back — any investment. Note any money that is set aside to cover unexpected fees and incidentals.

If you have unique plans to drive additional revenue, include them here in the financial section. Pa-Nash Restaurant, Bar & Lounge in Queens, NY, found new opportunities in catering and deliveries. Event buyouts or private dining options could be a secondary way for your bar to make money. 

Consider hiring experts, like an accountant, to help you with this stage of the process, especially if they have advised other local bars or restaurants in your area.

6. Daily operations

Any potential investors or partners will need to get a sense of your day-to-day operations. Even if you change specific details once your bar is open, going in with an idea can make your first weeks easier for you and your team.

Daily operations for a bar owner can include:

• Service style – Whether you’re opening a smaller bar with a single rail or a massive bar restaurant with tables and servers, explain how service will run. Detail and define POS systems, tickets, and customer comps.
• Chain of command – Delineate staff responsibilities, as well as the general chain of command for managers and operators. Everyone should know their exact role and responsibilities when they walk into work each day. 
• Company policies – Sick leave, paid time off, and general company policies can be established in this section. Consider creating a separate employee handbook for easy reference as you onboard team members. 

Even a busy bar can feel like a well-oiled machine if its daily operations are established on day one. Prepare for success and help eliminate unnecessary stress when your bar finally opens its doors. 

Open shop on Nextdoor 

An effective bar business plan will help guide you on the path toward success. As a local establishment, another key element to a bright future for your bar is in making it a neighborhood favorite. With one in three households on Nextdoor, there are potential customers right around the corner who can help. Invite neighbors in when you claim your free Nextdoor Business Page . Build buzz for your opening, share local deals, and give your neighborhood something to cheers to. 

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More From Forbes

How To Write A Basic Business Plan

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Creating a successful business starts with a strong plan. Regardless of your experience level, learning how to write a basic business plan is essential to mapping out your company's path to success. With a clearly defined plan, you can identify potential challenges, set goals, and create a roadmap for growth.

Business plans can be incredibly beneficial for entrepreneurs in any stage of their business venture. Whether you're just starting out or seeking funding to expand, a well-crafted business plan can serve as a roadmap for success. Not only does it provide direction for your business, but it can also help you identify potential roadblocks, set realistic goals, and track your progress over time.

A well-written business plan can help potential investors or lenders understand your business model , mission, and strategies, making it easier for them to provide the resources you need to grow your business. So, if you're looking for a tool to help ensure your business's success, consider crafting a comprehensive and engaging business plan.

Your business plan doesn't become obsolete once your business is up and running. In fact, your business plan can continue to guide your decision-making even after your doors are open. Your plan serves as a blueprint for success and can remind you of your original goals and objectives.

By referring back to your business plan, you can ensure that your decisions align with your overall mission and vision for your company. With a solid business plan in place, you can keep your business on track and ensure that you continue to achieve your goals as your business grows and evolves.

Best High-Yield Savings Accounts Of 2024

Best 5% interest savings accounts of 2024, business plan basics.

At its core, a business plan is a written description of your company's future. It outlines what you plan to do and how you plan to do it.

Here is what you typically find in a basic business plan:

1. Executive Summary

A snapshot of your business plan as a whole, touching on your company’s profile, mission, and the main points of your plan. Think of it as an elevator pitch that presents your company's profile and core mission in a concise yet engaging manner.

2. Company Description

A more detailed look at your business goals, and what sets it apart in the marketplace. It is imperative to stand out from the competition to succeed, so list your differentiators and how you add value.

3. Market Analysis

It involves delving into your industry, identifying potential customers, and analyzing your competition to develop a strong understanding of the market. By garnering this knowledge, you can tailor your marketing and sales strategies to better meet the needs of your target audience.

4. Organization and Management

Your business's legal structure, organizational structure, and product or service life cycle. By keeping a close eye on your organization and management, you can ensure that your business is positioned for success in the long term.

5. Marketing and Sales Strategy

How you plan to attract and retain customers. It's not enough to simply offer a great product or service, you need to be able to effectively communicate your value proposition to your target audience.

6. Funding Request

If you are seeking funding, how much you need and what it will be used for. Securing funding can be a crucial component to kickstarting your business ventures.

7. Financial Projections

Projecting your profits, losses, and cash flow helps you plan in advance and make informed decisions. By crunching the numbers and analyzing past data, you can estimate future earnings and get a better understanding of your company's financial health.

8. Appendix

This is where you can include any additional information, such as resumes, permits, leases, and other legal documentation.

The bottom line is that a well-crafted business plan not only provides direction and structure but also helps you articulate your vision and goals. With a clear understanding of your target audience, competition, and financial projections, you're better equipped to make informed decisions and navigate the complexities of running a business. Ultimately, a business plan is an investment in your success, and it's essential for building a viable business.

Melissa Houston, CPA is the author of Cash Confident: An Entrepreneur’s Guide to Creating a Profitable Business . She is the founder of She Means Profit, which is a podcast and blog . As a Finance Strategist for small business owners, Melissa helps successful business owners increase their profit margins so that they keep more money in their pocket and increase their net worth.

The opinions expressed in this article are not intended to replace any professional or expert accounting and/or tax advice whatsoever.

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