zynga case study analysis

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Zynga Case Study

Zynga is one of the world’s most successful mobile game companies, with a collection of hit games—including Words With Friends, Zynga Poker, and FarmVille—that to date have been installed by more than one billion players worldwide. In 2011 the company made a strategic decision to move from AWS to its own private cloud infrastructure. Four years later it returned certain workloads to AWS, taking advantage of the continuous technology innovation that characterizes the AWS cloud so Zynga employees can focus on what they do best: delivering great games. Early on, Zynga’s games experienced massive growth on the web. FarmVille, which launched in 2009, went from zero to 10 million daily users in a few weeks and exceeded 80 million monthly users just months after its launch. The immense popularity of FarmVille and the anticipated demand for upcoming games created what Zynga Chief Information Officer Dorion Carroll calls “an insatiable demand” for Amazon Elastic Compute Cloud (Amazon EC2) instances.

“In the summer of 2009, it would not have been possible for us to acquire enough hardware for our meteoric growth, let alone provision it or even fit it into our data center footprint. We were running over 10,000 instances and wanted more. By working with AWS at that time, we could accumulate a lot more hardware than if we had purchased, racked, and stacked it on our own. It was a huge value to us.” Zynga soon determined that its game architecture, which was targeted to desktops and channels like Facebook, the predominant social gaming platform at the time, should run on an internally designed cloud architecture. Zynga added data centers on both the West Coast and East Coast and launched “zCloud” in 2011.

Having the freedom to explore and experiment—we can do so much more today running on AWS as we execute against our mission to connect the world through games. Using AWS allows Zynga to focus on developing great games, investing in product innovation, and improving player experiences.”

Dorion Carroll Chief Information Officer, Zynga

Technology Moved On—and Mobile Moved In

Zynga ran zCloud for several years but, as Carroll notes, the realities of legacy equipment began setting in just as mobile platforms began emerging as a huge new market for the game industry. “We were maintaining equipment over a typical three-year lifecycle. In our East Coast data center, which had the oldest equipment, we were replacing between 80 and 100 hard drives a month,” he says. “The move to mobile gaming had begun, suggesting a very different way of doing things. Our data center infrastructure was originally built for massive Facebook games that gradually declined as players shifted to mobile. Mobile clients allowed for a richer and smarter experience and we realized that we didn’t need nearly as much equipment infrastructure to serve the emerging mobile game market.”

Back to Amazon Web Services

Zynga learned a lot and became proficient at running its data center infrastructure, but the pace of technology innovation and the new and different demands of mobile gaming brought the company full circle. “AWS is innovating on technology at a pace that we simply cannot keep up with, while the flexibility and the learnings we achieved from operating our own cloud allowed us to find a path back to AWS,” says Carroll. “It made a lot of sense for us to reengage.” Zynga’s first big AWS migration project was its analytics platform, which is critical for a player-centric, data-driven company. With assistance from AWS, Zynga conducted proofs of concept (PoCs) to test the analytics platform infrastructure against modern Amazon EC2 instance classes. The result was an analytics management solution that initially reduced a 230-node zCloud cluster to a 115-node cluster running in AWS. Additional PoC work increased efficiency and performance even further by enabling the solution to run on 70-node clusters. “If we had chosen to go our own route for the migration, I would have picked hardware I was familiar with, including platter drives instead of SSDs,” Carroll says. “By the time we completed the migration of certain services to AWS, our architecture for these services would already have been obsolete. In addition to that, AWS released two new generations of hardware in that same year. So we would have been three generations behind and just starting a three-year capital depreciation on our equipment. Instead, by migrating to AWS we shrunk the footprint for those workloads thanks to hardware advances that AWS made that we didn’t have to.”

Benefitting from AWS

Zynga’s move back to AWS began slowly, allowing it to transition at a pace that would support a successful migration without interrupting the player experience or business operations. By using AWS, Zynga could carefully plan, test, and develop PoCs without needing to commit to long-term fixed IT assets. This resulted in reduced costs and lower risk as it adapted to technology demands in real time, instead of relying on forecast models. Zynga has tapped into a broad range of AWS services to manage processes for IT and the larger business. The company is using Amazon Virtual Private Cloud (Amazon VPC) for individual game team operations, which provides access control as well as billing and management functions for better insight into who is using the AWS pay-as-you-go services. Carroll points to a couple of games as examples of the broad benefits gained by using AWS. For example, it re-implemented the Words With Friends Community Matchmaking feature, reducing the number of database servers by 97 percent, from 100 to 3, on AWS. It also updated that game to Amazon Linux AMI, which helped reduce the number of application server instances by 33 percent.

“With Zynga Poker, we moved a MySQL farm, which required dedicated in-house resources to manage, over to Amazon DynamoDB , which is a fully managed service. It’s resulted in dramatically reduced operational overhead,” he says, adding that AWS Support provided additional assistance with AWS Infrastructure Event Management. “And separately, we’ve gotten a massive performance boost on a Zynga Poker database cluster, with queries that used to take 30 seconds now taking one second. That’s just by taking advantage of the architecture’s modern instance classes--and more importantly, leveraging the continual innovation and investments that AWS makes in systems and the constant discounts it provides.”

About Zynga

Zynga is one of the world’s leading providers of social games. It is based in San Francisco.

Benefits of AWS

• Closed West Coast and East Coast data centers, resulting in reduced costs
• Easier to experiment on new solutions
• IT staff able to innovate instead of manage IT

AWS Services Used

Amazon Elastic Compute Cloud (Amazon EC2) is a web service that provides secure, resizable compute capacity in the cloud. It is designed to make web-scale cloud computing easier for developers.

Learn more »

Amazon DynamoDB

Amazon DynamoDB is a key-value and document database that delivers single-digit millisecond performance at any scale. Learn more »

Amazon Simple Storage Service (Amazon S3) is an object storage service that offers industry-leading scalability, data availability, security, and performance. Learn more »

Amazon Elastic Block Store (EBS) is an easy to use, high performance block storage service designed for use with Amazon Elastic Compute Cloud (EC2) for both throughput and transaction intensive workloads at any scale. Learn more »

Amazon Relational Database Service (Amazon RDS) makes it easy to set up, operate, and scale a relational database in the cloud.

AWS Support

AWS Support brings Amazon’s tradition of customer-obsession to the B2B technology world. Learn more »

Amazon ElastiCache

Amazon ElastiCache offers fully managed Redis and Memcached. Seamlessly deploy, run, and scale popular open source compatible in-memory data stores. Learn more »

Get Started

Companies of all sizes across all industries are transforming their businesses every day using AWS. Contact our experts and start your own AWS Cloud journey today.

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• Harvard Business School →
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• February 2010 (Revised March 2013)
• HBS Case Collection
• Format: Print
• | Language: English
• | Pages: 28

Related Work

• January 2013 (Revised March 2013)
• Faculty Research

Zynga (TN) (A) and (B)

• Zynga (TN) (A) and (B)  By: Mikolaj Jan Piskorski
• Zynga (B)  By: Mikolaj J. Piskorski and Aaron Smith

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Zynga Strategic Analysis

Business case review.

Zynga is an American game company that provides numerous virtual games to its customers. They use social media to attract customers and achieve high revenue. The company struggled to achieve relevance in 2017 following a rise in industrial rivalry, management challenges, and compliance concerns amongst stakeholders. Between2015 and 2017, Zynga had new CEO annually, revealing leadership inconsistency (Dess, 2019). Although it posted a revenue increase between 2014 and 2016, its net margin reduced significantly, threatening the institution’s sustainability. The founding CEO was accused of stifling innovation and creativity by encouraging employees to engage in unsustainable work practices that involved copying other companies’ products and failing to reveal the use or protect clients’ data. The increased public criticism affected the institution’s brand equity, threatening its sustainability and growth.

Most Critical Issues

The first critical issues in the Zynga case study are the importance of innovation in establishing a sustainable working environment. In the initial period, Zynga had a significant market reputation and accounted for the top five market leaders in the gaming industry. However, the lack of innovation and the Company’s management decision to copy competitors’ products affected its sustainability. Secondly, the case reveals the importance of differentiation in attracting customers (Reeves, 2015). Zynga adopted a unique value proposition in the initial period that attracted new customers. However, its reactive strategy to imitate competitors reduced its brand equity, leading to low revenues. The last critical issue in the case study is the importance of environmental scanning in achieving sustainability. Zynga could have adopted stakeholders’ analysis, SWOT, and Porter’s five forces to analyze the operating environment to achieve sustainability.

Relevant lessons

The first relevant lesson in the case study is the importance of leadership stability in fostering corporate’s growth and competitiveness. The continuous changing of the CEO contributed to the decline of Zynga’s sustainability. Stable leadership fosters the implementation and realization of strategic vision and mission (Hitt et al., 2018). The second lesson is the importance of developing products with unique value propositions to achieve higher sustainability. Companies need to embrace the VRIO framework by developing valuable products that cannot be imitated to achieve competitiveness. Zynga’s decision to imitate rival products than initiate innovative brands contributed to its downfall. Lastly, Companies must encourage innovative culture by allowing employees to experiment with their ideas to achieve sustainable growth. Zyngas performance declined when CEO Mark Pincus regularly shot down employees’ innovative suggestions because they were not tried and tested. An ideal organization should create a culture and incentives that promote critical and innovative thinking.

Three Best Practices

First, organizations must undertake regular environmental scanning to identify current trends, competition levels, and other volatilities that may impact business practices. Understanding market volatility enables companies to adopt proactive means of managing threats and opportunities. Zynga would have managed high competition and shift in customers’ preferences if they had conducted elaborate environmental scanning. Secondly, Companies must ensure stable transformative leadership to bolster growth and sustainability. Zynga’s influence in the virtual gaming industry declined because the leadership did not promote innovation and critical thinking. Employees were expected to copy rival practices rather than develop new products to attract and expand the market segment. Transformative leadership fosters growth by inspiring employees with an idealized vision, encouraging knowledge transfer, and encouraging multi-stakeholder collaboration (Kennedy, 2020). Companies must embrace the last best practice of undertaking market research and development. Companies should allocate sufficient resources to market research and development to understand customers’ demands, market niches, current trends and preferences, and project market shifts to adopt proactive practices that protect and expand the company’s revenue streams.

Business Case Analysis

Industry macro environmental analysis: pestel analysis.

Government actions and policies drive the political factors, integrating aspects like trade disputes, anti-rust, anticompetition regulations, and corporate taxation (Dess, 2019). The political factor that affected Zynga’s operations was consumer data protection concerns by the Norwegian Consumers council. The Norwegian Consumer Council filed a complaint against Zynga’s terms which did not elaborate on how they could protect the consumer data they collected from their online clients. Organizations are expected to comply with the ethical regulation of the host country. The second political factors are compliance with anti-competition and anti-counterweight regulation. Zynga was reported for violating anti-competition regulations that led to of court settlement of between $7 million and $9 million by Mob Wars.

Economic factors refer to financial aspects that influence business operations, including interest rates, inflation, and exchange rates (Dess, 2019). The first economic factor that affected the company was the rise of price-conscious customers who made purchase decisions based on the product price. The virtual game users were enticed to price-cut, which reduced the company’s margin and market competition. Secondly, The company considered trading in NASDAQ to achieve financial independence. The $121 million loss reduced the corporate’s financial sustainability, forcing them to trade on NASDAQ.

The social factors focus on the shift in stakeholders’ lifestyles and how it impacts the corporates’ commercial activities (Kennedy, 2020). The rise of the sedentary lifestyle encouraged most people to embrace virtual gaming to pass the time. The ubiquity of the internet and smartphone technology encourages people to play games regardless of location. Secondly, Zynga also developed games to reduce professionals’ work-related stress as an improvement from conventional alcoholic beverage shelves and green dartboards.

The technology analyzes how factors like internet technology, cybersecurity, and technology infrastructure influence business operation. The rise of 3D technology has significantly impacted the gaming industry. Gaming companies that utilize 3D and AI technology attract more customers than companies that do not. Besides, most gaming companies are developing mobile applications to accommodate the rising number of smartphone users. Smartphone users account for at least 73% of the game users; thus, developing a mobile application is vital in attracting a larger market share (Dees, 2019).

The environmental factors analyze the need for ecological sustainability. The first environmental factor is the need to manage e-waste through recycling and reusing. Zynga produces different gaming hardware, so they should develop an elaborate policy to ensure effective disposal. The last environmental factor is reducing carbon footprint by utilizing renewable and green energy in production.

The legal factor analyses how changes in the regulatory environment influence organization’s sustainability. Zynga was accused of intellectual property violation for using the Nissan trademarks without consent. Secondly, Zynga violated the patent application by copying another company’s products. Mob War accused Zynga of copying their products with Mafia War Zone leading to a lawsuit and out-of-court settlement of $ 7 million.

Porters Five Forces

Porter’s five forces analyze the business operating environment regarding competitiveness, suppliers’ and buyers’ influence, and the impact of substitutes (Reilly & Williams, 2016). The first Porter’s force is the industrial rivalry which focuses on the number and capability of competitors. First, Zynga operates in the market with numerous competitors with a significant market reputation. Companies such as Machine Zone, Supercell, EA Mobile, and Maxi have greater brand equity and generate greater revenues. Secondly, the intense industrial rivalry forces the company to undertake aggressive marketing campaigns, which are more costly to the business. The intense rivalry caused Zynga to invest $183,000 in sales and marketing in 2016 from $169,000 in 2014.

The second force is the suppliers’ powers, which define suppliers’ influence on product prices. First, the company operates in an industry with low supplier power because they only need different individuals with IT and Virtual reality competency to develop their products. Secondly, the company can easily switch from one supplier to another without incurring greater costs. The third force is the buyer’s power which dictates the ability of customers to influence the company’s price. First, the buyers in the virtual gaming industry have low bargaining power. Thus, they cannot dictate companies’ prices (Reilly & Williams, 2016). However, virtual gaming companies offer a market-based pricing approach to attract price-conscious customers. Secondly, the customers can easily switch from one product to another without costs. For instance, Zynga customers can switch to EA mobile and supercell at no cost.

The fourth force is the threat of substitutes which analyses the ability of consumers to access substitutes (McDonald, 2016). First, numerous substitutes exist in the market, giving customers various choices. For instance, Zynga customers can also access the game of wars, Mobile strike from Machine zone, Clan of Crash from Supercell, and Monster Strike from Maxi. Secondly, customers have low switching costs as they can move from one brand to another without incurring any expenses. The final force is the threat of market entry. First, there are no market restrictions in the gaming industry, allowing numerous investors and entrepreneurs to start gaming enterprises. Secondly, the gaming industry is less capital intensive, allowing people with IT skills and knowledge in 3D and VR technology to start their operations.

Business Analysis: Swot Analysis

Strengths are positive factors that businesses can utilize to advance their competitiveness. The first corporate strength is high brand equity, as most customers recognize the company’s virtual games. The high brand equity resulted in a high turnover of $53 million in 2015 (Dess, 2019). The second strength is developing quality products that entice consumers. The company developed several products like Dawn of Titans in 2016, which attracted numerous consumers.

Weaknesses are negative factors within a business that reduces a corporate’s sustainability. The first weaknesses are poor leadership and inconsistency (Dess, 2019). The CEO did not encourage autonomy and critical thinking, discouraging employees from developing quality products. Secondly, the company engaged in illegal and unethical practices such as violating intellectual property rights and patent protection that compromised its market reputation.

Opportunities are factors within the business that can stimulate growth and development. First, Zynga can utilize 3D, Augmented, and virtual reality technologies to improve its virtual gaming value proposition. Secondly, the company can form a strategic alliance and collaborate with other gaming partners like Supercell, Mixi, and Com2uS to develop high-quality virtual games and bolster their market competitiveness (Dess, 2019).

Threats are the negative aspect that inhibits organizations from realizing their strategic goal. The first threat is intensive market rivalry following the establishment of numerous sporting companies (Dess, 2019). Numerous gaming companies offer similar services to Zynga, threatening its sustainability. The second threat is the rise in price-conscious customers, who may force companies to reduce their product prices, leading to low revenues.

Financial Analysis

The first strategic issue is the rise of price-conscious customers who wants the organization to sell products at lower prices (Steenkamp, 2017). The company should embrace a cost leadership strategy by embracing area-based pricing to attract price-conscious customers. The implementation plan will involve conducting market research to understand customers’ price concerns and behavior, analyze the competitor’s pricing approaches, evaluate the organization’s production costing, and establish ideal market-based pricing. Tools like activity-based costing can be used to analyze consumers’ competitiveness.

The second problem is reducing net income to a $121 million loss. The company can adopt differentiation or product-extension strategies to increase revenues and attract more customers. Product extension involves introducing new products to a renowned brand. Diversification improves existing brands’ value propositions (Steenkamp, 2017). The implementation and execution plan will involve conducting a market survey, identifying customers’ niche or improvement concerns, hiring competent gaming specialists to improve the value of existing brands or develop new games, and launching the product to achieve higher margins.

The last strategic financial issue is increasing legal expenses due to non-compliance. Zynga was forced to pay Mob Wars $7-$9 million for violating their intellectual property and patent rights. The company can develop a creative workplace culture that results in quality products or establish a compliance department that ensures all due processes are followed. The implementation plan can involve restructuring the organogram and creating a department, hiring compliance officers, and linking the virtual game production process to the compliance department (Steenkamp, 2017).

The business operates in a complex, volatile, ambiguous, and uncertain environment that requires constant innovation to appeal to customers and achieve a competitive advantage. Case analysis involves analyzing how the macro and micro environmental factors influence the company’s stability and the approaches that the institutions adopted to mitigate the challenges. Tools like PESTEL and Porter’s five forces are used to evaluate the business macro-environment, while SWOT analysis evaluates both the internal and external environment. Zynga should embrace a differentiation strategy to develop products with unique and quality value propositions. The company must ensure compliance to avoid lawsuit expenses and protect its brand equity.

Dess, G. (2019). Strategic management: Text and cases (9th ed.). McGraw-Hill.

Hitt, M., Ireland, D., & Hokisson, R. (2018).  Strategic Management Concepts & Cases Competitiveness and Globalization . (12 th  Ed.). Centage Learning

Kennedy, R. (2020).  Strategic management . Virginia Tech Publishing.

McDonald, M.. (2016). Strategic marketing planning: theory and practice. In  The marketing book  (pp. 108-142). Routledge.

Reeves, M., Haanaes, K., & Sinha, J. (2015).  Your strategy needs a strategy: How to choose and execute the right approach (1st ed.). Harvard Business Press.

Reilly, P., & Williams, T. (2016).  Strategic HR: Building the capability to deliver . Routledge.

Steenkamp, J. B. (2017).  Global brand strategy: World-wise marketing in the age of branding . Springer.

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Step 1 - reading up harvard business review fundamentals on the strategy & execution.

Even before you start reading a business case study just make sure that you have brushed up the Harvard Business Review (HBR) fundamentals on the Strategy & Execution. Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself.

Step 2 - Reading the Zynga (B) HBR Case Study

To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study. Begin slowly - underline the details and sketch out the business case study description map. In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions. Business case study paragraph by paragraph mapping will help you in organizing the information correctly and provide a clear guide to go back to the case study if you need further information. My case study strategy involves -

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• Company history is provided in the first half of the case. You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization. Often history is provided in the case not only to provide a background to the problem but also provide the scope of the solution that you can write for the case study.
• HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground. Use these instances and opinions to mark out the organization's culture, its people priorities & inhibitions.
• Make a time line of the events and issues in the case study. Time line can provide the clue for the next step in organization's journey. Time line also provides an insight into the progressive challenges the company is facing in the case study.

Step 4 - SWOT Analysis of Zynga (B)

Once you finished the case analysis, time line of the events and other critical details. Focus on the following -

• Zero down on the central problem and two to five related problems in the case study.
• Do the SWOT analysis of the Zynga (B) . SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing.
• SWOT analysis and SWOT Matrix will help you to clearly mark out - Strengths Weakness Opportunities & Threats that the organization or manager is facing in the Zynga (B)
• SWOT analysis will also provide a priority list of problem to be solved.
• You can also do a weighted SWOT analysis of Zynga (B) HBR case study.

Step 5 - Porter 5 Forces / Strategic Analysis of Industry Analysis Zynga (B)

In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point. Business environments are often complex and require holistic solutions. You should try to understand not only the organization but also the industry which the business operates in. Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable case study solution is viable in the light of given facts.

Step 6 - PESTEL, PEST / STEP Analysis of Zynga (B)

Another way of understanding the external environment of the firm in Zynga (B) is to do a PESTEL - Political, Economic, Social, Technological, Environmental & Legal analysis of the environment the firm operates in. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry. You can even identify the source of firm's competitive advantage based on PESTEL analysis and Organization's Core Competencies.

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• Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand. So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand. You have to recommend business unit level recommendations. The scope of the recommendations will be limited to the particular unit but you have to take care of the fact that your recommendations are don't directly contradict the company's overall strategy. For example you can recommend a low cost strategy but the company core competency is design differentiation.
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Step 8 -Implementation Framework

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Implementation framework helps in weeding out non actionable recommendations, resulting in awesome Zynga (B) case study solution.

Step 9 - Take a Break

Once you finished the case study implementation framework. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops.

Step 10 - Critically Examine Zynga (B) case study solution

After refreshing your mind, read your case study solution critically. When we are writing case study solution we often have details on our screen as well as in our head. This leads to either missing details or poor sentence structures. Once refreshed go through the case solution again - improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations. Be very slow with this process as rushing through it leads to missing key details. Once done it is time to hit the attach button.

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Zynga Poker Harvard Case Solution & Analysis

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Zynga Poker Case Solution

Introduction

The case introduces Zynga, a company that provides an online social gaming services with over 240 million active users monthly. The primary game provides by the company include Zynga Poker, Cityville, Farmville and Mafia Wars . The company started in 2007 co-founded by Mark Pincus. However, the company had seen tremendous growth in its short period where its revenues and profitability are consistent near to a billion dollars currently.

The company had formulated and implemented effective and efficient strategies to reach its strategic objectives so that it could ensure its survival in the highly diverse and competitive market. Furthermore, increase its profitability by providing a platform for the internet consumer where they could connect through a game. The company primary strategic goal is to provide its user with a place where they could play games. In like manner, the company could also benefit by selling virtual good to the users. Furthermore increasing its economies of scale through advertising on its game portals.

Critical success factors

From the company's performance, it shows that Zynga is still famous to provide poker game to the related customers because this game has a huge market trend in which every new, as well as existing customer, enjoy the game under the unique features. On the other side, a strategic implementation of the group players attracts the customers to play against each other at the level of challenging or the competition with each other. In addition to a famous game (Farmville), many customers are still enjoying this game and retain their focus for the long-term because the unique features of this game provide benefits to the customer to play at any time and with each selected player. Thus with this feature, many gaming zones are still struggling to provide the similar services in order to beat Zynga with this type of quality.

Porter’s five forces

The porter's five forces analyze an impact of an industry over the current environment in which they operate. According to the situation of Zynga, it has been determined that a position of a company is based on the recent analysis through the use of this model. Which includes all the opportunities and threats that it would face over the recent environmental factors. So following factors would determine the position of an industry and to formulate a strategy to improve the factors by the business decisions.

Bargaining power of buyer-High

Under the industry of gaming zone, it has been identified that a control of the customers is high in the sense of switch to another game due to the lack of entertainment of the games which they played so far. So in a case of Zynga, a company has no control to retain the customers for long-term because every gaming zone provider is focusing on to provide high-quality games in order to make the customers use for a considerable period.

Bargaining power of Supplier-High

The supplier's power under a case is high because Zynga is totally reliable to provide sources based on the support of Facebook, Google, and Apple apps. Therefore, it has been identified that these suppliers would change the terms and conditions that would hurt the revenues of the business overtime. Also, they could not allow the business to run smoothly due to the lack of resources and performance they judge by Zynga......................

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Case Description of Zynga (B) Case Study

Supplement for case 710464

Case Authors : Mikolaj Jan Piskorski, Aaron Smith

Topic : strategy & execution, related areas :, what is the case study method how can you use it to write case solution for zynga (b) case study.

Almost all of the case studies contain well defined situations. MBA and EMBA professional can take advantage of these situations to - apply theoretical framework, recommend new processes, and use quantitative methods to suggest course of action. Awareness of the common situations can help MBA & EMBA professionals read the case study more efficiently, discuss it more effectively among the team members, narrow down the options, and write cogently.

Case Study Solution Approaches

Three Step Approach to Zynga (B) Case Study Solution

The three step case study solution approach comprises – Conclusions – MBA & EMBA professionals should state their conclusions at the very start. It helps in communicating the points directly and the direction one took. Reasons – At the second stage provide the reasons for the conclusions. Why you choose one course of action over the other. For example why the change effort failed in the case and what can be done to rectify it. Or how the marketing budget can be better spent using social media rather than traditional media. Evidences – Finally you should provide evidences to support your reasons. It has to come from the data provided within the case study rather than data from outside world. Evidences should be both compelling and consistent. In case study method there is ‘no right’ answer, just how effectively you analyzed the situation based on incomplete information and multiple scenarios.

Case Study Solution of Zynga (B)

We write Zynga (B) case study solution using Harvard Business Review case writing framework & HBR Strategy & Execution learning notes. We try to cover all the bases in the field of Strategy & Execution, and other related areas.

Objectives of using various frameworks in Zynga (B) case study solution

By using the above frameworks for Zynga (B) case study solutions, you can clearly draw conclusions on the following areas – What are the strength and weaknesses of 710464 Zynga (SWOT Analysis) What are external factors that are impacting the business environment (PESTEL Analysis) Should 710464 Zynga enter new market or launch new product (Opportunities & Threats from SWOT Analysis) What will be the expected profitability of the new products or services (Porter Five Forces Analysis) How it can improve the profitability in a given industry (Porter Value Chain Analysis) What are the resources needed to increase profitability (VRIO Analysis) Finally which business to continue, where to invest further and from which to get out (BCG Growth Share Analysis)

SWOT Analysis of Zynga (B)

SWOT analysis stands for – Strengths, Weaknesses, Opportunities and Threats. Strengths and Weaknesses are result of 710464 Zynga internal factors, while opportunities and threats arise from developments in external environment in which 710464 Zynga operates. SWOT analysis will help us in not only getting a better insight into 710464 Zynga present competitive advantage but also help us in how things have to evolve to maintain and consolidate the competitive advantage.

- Experienced and successful leadership team – 710464 Zynga management team has been a success over last decade by successfully predicting trends in the industry.

- Strong Balance Sheet – The financial statement of 710464 Zynga looks strong and will help the company going forward.

- Little experience of international market – Even though it is a major player in local market, 710464 Zynga has little experience in international market. According to Mikolaj Jan Piskorski, Aaron Smith , 710464 Zynga needs international talent to penetrate into developing markets.

- Low profitability which can hamper new project investment – Even though 710464 Zynga financial statement is stable, but going forward 710464 Zynga 5-7% profitability can lead to shortage of funds to invest into new projects.

Opportunities

- Developments in Artificial Intelligence – 710464 Zynga can use developments in artificial intelligence to better predict consumer demand, cater to niche segments, and make better recommendation engines.

- Increase in Consumer Disposable Income – 710464 Zynga can use the increasing disposable income to build a new business model where customers start paying progressively for using its products. According to Mikolaj Jan Piskorski, Aaron Smith of Zynga (B) case study, 710464 Zynga can use this trend to expand in adjacent areas .

- Growing dominance of digital players such as Amazon, Google, Microsoft etc can reduce the manoeuvring space for 710464 Zynga and put upward pressure on marketing budget.

- Home market marketing technique won’t work in new markets such as India and China where scale is prized over profitability.

Once all the factors mentioned in the Zynga (B) case study are organized based on SWOT analysis, just remove the non essential factors. This will help you in building a weighted SWOT analysis which reflects the real importance of factors rather than just tabulation of all the factors mentioned in the case.

What is PESTEL Analysis

PESTEL /PEST / STEP Analysis of Zynga (B) Case Study

PESTEL stands for – Political, Economic, Social, Technological, Environmental, and Legal factors that impact the macro environment in which 710464 Zynga operates in. Mikolaj Jan Piskorski, Aaron Smith provides extensive information about PESTEL factors in Zynga (B) case study.

Political Factors

- Political consensus among various parties regarding taxation rate and investment policies. Over the years the country has progressively worked to lower the entry of barrier and streamline the tax structure.

- Political and Legal Structure – The political system seems stable and there is consistency in both economic policies and foreign policies.

Economic Factors

- Inflation rate is one of the key criteria to consider for 710464 Zynga before entering into a new market.

- According to Mikolaj Jan Piskorski, Aaron Smith . 710464 Zynga should closely monitor consumer disposable income level, household debt level, and level of efficiency of local financial markets.

Social Factors

- Demographic shifts in the economy are also a good social indicator for 710464 Zynga to predict not only overall trend in market but also demand for 710464 Zynga product among its core customer segments.

- Consumer buying behavior and consumer buying process – 710464 Zynga should closely follow the dynamics of why and how the consumers are buying the products both in existing categories and in segments that 710464 Zynga wants to enter.

Technological Factors

- 5G has potential to transform the business environment especially in terms of marketing and promotion for 710464 Zynga.

- Artificial intelligence and machine learning will give rise to importance of speed over planning. 710464 Zynga needs to build strategies to operate in such an environment.

Environmental Factors

- Consumer activism is significantly impacting 710464 Zynga branding, marketing and corporate social responsibility (CSR) initiatives.

- Environmental regulations can impact the cost structure of 710464 Zynga. It can further impact the cost of doing business in certain markets.

Legal Factors

- Property rights are also an area of concern for 710464 Zynga as it needs to make significant infrastructure investment just to enter new market.

- Intellectual property rights are one area where 710464 Zynga can face legal threats in some of the markets it is operating in.

What are Porter Five Forces

Porter Five Forces Analysis of Zynga (B)

Competition among existing players, bargaining power of suppliers, bargaining power of buyers, threat of new entrants, and threat of substitutes.

What is VRIO Analysis

VRIO Analysis of Zynga (B)

VRIO stands for – Value of the resource that 710464 Zynga possess, Rareness of those resource, Imitation Risk that competitors pose, and Organizational Competence of 710464 Zynga. VRIO and VRIN analysis can help the firm.

What is Porter Value Chain

Porter Value Chain Analysis of Zynga (B)

As the name suggests Value Chain framework is developed by Michael Porter in 1980’s and it is primarily used for analyzing 710464 Zynga relative cost and value structure. Managers can use Porter Value Chain framework to disaggregate various processes and their relative costs in the 710464 Zynga. This will help in answering – the related costs and various sources of competitive advantages of 710464 Zynga in the markets it operates in. The process can also be done to competitors to understand their competitive advantages and competitive strategies. According to Michael Porter – Competitive Advantage is a relative term and has to be understood in the context of rivalry within an industry. So Value Chain competitive benchmarking should be done based on industry structure and bottlenecks.

What is BCG Growth Share Matrix

BCG Growth Share Matrix of Zynga (B)

BCG Growth Share Matrix is very valuable tool to analyze 710464 Zynga strategic positioning in various sectors that it operates in and strategic options that are available to it. Product Market segmentation in BCG Growth Share matrix should be done with great care as there can be a scenario where 710464 Zynga can be market leader in the industry without being a dominant player or segment leader in any of the segment. BCG analysis should comprise not only growth share of industry & 710464 Zynga business unit but also 710464 Zynga - overall profitability, level of debt, debt paying capacity, growth potential, expansion expertise, dividend requirements from shareholders, and overall competitive strength. Two key considerations while using BCG Growth Share Matrix for Zynga (B) case study solution - How to calculate Weighted Average Market Share using BCG Growth Share Matrix Relative Weighted Average Market Share Vs Largest Competitor

5C Marketing Analysis of Zynga (B)

4p marketing analysis of zynga (b), porter five forces analysis and solution of zynga (b), porter value chain analysis and solution of zynga (b), case memo & recommendation memo of zynga (b), blue ocean analysis and solution of zynga (b), marketing strategy and analysis zynga (b), vrio /vrin analysis & solution of zynga (b), pestel / step / pest analysis of zynga (b), swot analysis and solution of zynga (b), references & further readings.

Mikolaj Jan Piskorski, Aaron Smith (2018) , "Zynga (B) Harvard Business Review Case Study. Published by HBR Publications.

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Zynga A Case Study Solution & Analysis

In most courses studied at Harvard Business schools, students are provided with a case study. Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. Student’s role is to analyze the case and diagnose the situation, identify the problem and then give appropriate recommendations and steps to be taken.

To make a detailed case analysis, student should follow these steps:

STEP 1: Reading Up Harvard Case Study Method Guide:

Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study. It is very important to have a thorough reading and understanding of guidelines provided. However, poor guide reading will lead to misunderstanding of case and failure of analyses. It is recommended to read guidelines before and after reading the case to understand what is asked and how the questions are to be answered. Therefore, in-depth understanding f case guidelines is very important.

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STEP 2: Reading The Zynga A Harvard Case Study:

To have a complete understanding of the case, one should focus on case reading. It is said that case should be read two times. Initially, fast reading without taking notes and underlines should be done. Initial reading is to get a rough idea of what information is provided for the analyses. Then, a very careful reading should be done at second time reading of the case. This time, highlighting the important point and mark the necessary information provided in the case. In addition, the quantitative data in case, and its relations with other quantitative or qualitative variables should be given more importance. Also, manipulating different data and combining with other information available will give a new insight. However, all of the information provided is not reliable and relevant.

When having a fast reading, following points should be noted:

• Nature of organization
• Nature if industry in which organization operates.
• External environment that is effecting organization
• Problems being faced by management
• Identification of communication strategies.
• Any relevant strategy that can be added.
• Control and out-of-control situations.

When reading the case for second time, following points should be considered:

• Decisions needed to be made and the responsible Person to make decision.
• Objectives of the organization and key players in this case.
• The compatibility of objectives. if not, their reconciliations and necessary redefinition.
• Sources and constraints of organization from meeting its objectives.

After reading the case and guidelines thoroughly, reader should go forward and start the analyses of the case.

STEP 3: Doing The Case Analysis Of Zynga A:

To make an appropriate case analyses, firstly, reader should mark the important problems that are happening in the organization. There may be multiple problems that can be faced by any organization. Secondly, after identifying problems in the company, identify the most concerned and important problem that needed to be focused.

Firstly, the introduction is written. After having a clear idea of what is defined in the case, we deliver it to the reader. It is better to start the introduction from any historical or social context. The challenging diagnosis for Zynga A and the management of information is needed to be provided. However, introduction should not be longer than 6-7 lines in a paragraph. As the most important objective is to convey the most important message for to the reader.

After introduction, problem statement is defined. In the problem statement, the company’s most important problem and constraints to solve these problems should be define clearly. However, the problem should be concisely define in no more than a paragraph. After defining the problems and constraints, analysis of the case study is begin.

STEP 4: SWOT Analysis of the Zynga A HBR Case Solution:

SWOT analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunity that can be availed and the threat that the company is facing. SWOT for Zynga A is a powerful tool of analysis as it provide a thought to uncover and exploit the opportunities that can be used to increase and enhance company’s operations. In addition, it also identifies the weaknesses of the organization that will help to be eliminated and manage the threats that would catch the attention of the management.

This strategy helps the company to make any strategy that would differentiate the company from competitors, so that the organization can compete successfully in the industry. The strengths and weaknesses are obtained from internal organization. Whereas, the opportunities and threats are generally related from external environment of organization. Moreover, it is also called Internal-External Analysis.

In the strengths, management should identify the following points exists in the organization:

• Advantages of the organization
• Activities of the company better than competitors.
• Unique resources and low cost resources company have.
• Activities and resources market sees as the company’s strength.
• Unique selling proposition of the company.

WEAKNESSES:

• Improvement that could be done.
• Activities that can be avoided for Zynga A.
• Activities that can be determined as your weakness in the market.
• Factors that can reduce the sales.
• Competitor’s activities that can be seen as your weakness.

OPPORTUNITIES:

• Good opportunities that can be spotted.
• Interesting trends of industry.
• Change in technology and market strategies
• Government policy changes that is related to the company’s field
• Changes in social patterns and lifestyles.
• Local events.

Following points can be identified as a threat to company:

• Company’s facing obstacles.
• Activities of competitors.
• Product and services quality standards
• Threat from changing technologies
• Financial/cash flow problems
• Weakness that threaten the business.

Following points should be considered when applying SWOT to the analysis:

• Precise and verifiable phrases should be sued.
• Prioritize the points under each head, so that management can identify which step has to be taken first.
• Apply the analyses at proposed level. Clear yourself first that on what basis you have to apply SWOT matrix.
• Make sure that points identified should carry itself with strategy formulation process.
• Use particular terms (like USP, Core Competencies Analyses etc.) to get a comprehensive picture of analyses.

STEP 5: PESTEL/ PEST Analysis of Zynga A Case Solution:

Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future.

Pest analysis is very important and informative.  It is used for the purpose of identifying business opportunities and advance threat warning. Moreover, it also helps to the extent to which change is useful for the company and also guide the direction for the change. In addition, it also helps to avoid activities and actions that will be harmful for the company in future, including projects and strategies.

To analyze the business objective and its opportunities and threats, following steps should be followed:

• Brainstorm and assumption the changes that should be made to organization. Answer the necessary questions that are related to specific needs of organization
• Analyze the opportunities that would be happen due to the change.
• Analyze the threats and issues that would be caused due to change.
• Perform cost benefit analyses and take the appropriate action.

Pest analysis

PEST FACTORS:

• Next political elections and changes that will happen in the country due to these elections
• Strong and powerful political person, his point of view on business policies and their effect on the organization.
• Strength of property rights and law rules. And its ratio with corruption and organized crimes. Changes in these situation and its effects.
• Change in Legislation and taxation effects on the company
• Trend of regulations and deregulations. Effects of change in business regulations
• Timescale of legislative change.
• Other political factors likely to change for Zynga A.

ECONOMICAL:

• Position and current economy trend i.e. growing, stagnant or declining.
• Exchange rates fluctuations and its relation with company.
• Change in Level of customer’s disposable income and its effect.
• Fluctuation in unemployment rate and its effect on hiring of skilled employees
• Access to credit and loans. And its effects on company
• Effect of globalization on economic environment
• Considerations on other economic factors

SOCIO-CULTURAL:

• Change in population growth rate and age factors, and its impacts on organization.
• Effect on organization due to Change in attitudes and generational shifts.
• Standards of health, education and social mobility levels. Its changes and effects on company.
• Employment patterns, job market trend and attitude towards work according to different age groups.

case study solutions

• Social attitudes and social trends, change in socio culture an dits effects.
• Religious believers and life styles and its effects on organization
• Other socio culture factors and its impacts.

TECHNOLOGICAL:

• Any new technology that company is using
• Any new technology in market that could affect the work, organization or industry
• Access of competitors to the new technologies and its impact on their product development/better services.
• Research areas of government and education institutes in which the company can make any efforts
• Changes in infra-structure and its effects on work flow
• Existing technology that can facilitate the company
• Other technological factors and their impacts on company and industry

These headings and analyses would help the company to consider these factors and make a “big picture” of company’s characteristics. This will help the manager to take the decision and drawing conclusion about the forces that would create a big impact on company and its resources.

STEP 6: Porter’s Five Forces/ Strategic Analysis Of The Zynga A Case Study:

To analyze the structure of a company and its corporate strategy, Porter’s five forces model is used. In this model, five forces have been identified which play an important part in shaping the market and industry. These forces are used to measure competition intensity and profitability of an industry and market.

porter’s five forces model

These forces refers to micro environment and the company ability to serve its customers and make a profit. These five forces includes three forces from horizontal competition and two forces from vertical competition. The five forces are discussed below:

• THREAT OF NEW ENTRANTS:
• as the industry have high profits, many new entrants will try to enter into the market. However, the new entrants will eventually cause decrease in overall industry profits. Therefore, it is necessary to block the new entrants in the industry. following factors is describing the level of threat to new entrants:
• Barriers to entry that includes copy rights and patents.
• High capital requirement
• Government restricted policies
• Switching cost
• Access to suppliers and distributions
• Customer loyalty to established brands.
• THREAT OF SUBSTITUTES:
• this describes the threat to company. If the goods and services are not up to the standard, consumers can use substitutes and alternatives that do not need any extra effort and do not make a major difference. For example, using Aquafina in substitution of tap water, Pepsi in alternative of Coca Cola. The potential factors that made customer shift to substitutes are as follows:
• Price performance of substitute
• Switching costs of buyer
• Products substitute available in the market
• Reduction of quality
• Close substitution are available
• DEGREE OF INDUSTRY RIVALRY:
• the lesser money and resources are required to enter into any industry, the higher there will be new competitors and be an effective competitor. It will also weaken the company’s position. Following are the potential factors that will influence the company’s competition:
• Competitive advantage
• Continuous innovation
• Sustainable position in competitive advantage
• Level of advertising
• Competitive strategy
• BARGAINING POWER OF BUYERS:
• it deals with the ability of customers to take down the prices. It mainly consists the importance of a customer and the level of cost if a customer will switch from one product to another. The buyer power is high if there are too many alternatives available. And the buyer power is low if there are lesser options of alternatives and switching. Following factors will influence the buying power of customers:
• Bargaining leverage
• Switching cost of a buyer
• Buyer price sensitivity
• Competitive advantage of company’s product
• BARGAINING POWER OF SUPPLIERS:
• this refers to the supplier’s ability of increasing and decreasing prices. If there are few alternatives o supplier available, this will threat the company and it would have to purchase its raw material in supplier’s terms. However, if there are many suppliers alternative, suppliers have low bargaining power and company do not have to face high switching cost. The potential factors that effects bargaining power of suppliers are the following:
• Input differentiation
• Impact of cost on differentiation
• Strength of distribution centers
• Input substitute’s availability.

STEP 7: VRIO Analysis of Zynga A:

Vrio analysis for Zynga A case study identified the four main attributes which helps the organization to gain a competitive advantages. The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable. Therefore there must be some resources and capabilities in an organization that can facilitate the competitive advantage to company. The four components of VRIO analysis are described below: VALUABLE: the company must have some resources or strategies that can exploit opportunities and defend the company from major threats. If the company holds some value then answer is yes. Resources are also valuable if they provide customer satisfaction and increase customer value. This value may create by increasing differentiation in existing product or decrease its price. Is these conditions are not met, company may lead to competitive disadvantage. Therefore, it is necessary to continually review the Zynga A company’s activities and resources values. RARE: the resources of the Zynga A company that are not used by any other company are known as rare. Rare and valuable resources grant much competitive advantages to the firm. However, when more than one few companies uses the same resources and provide competitive parity are also known as rare resources. Even, the competitive parity is not desired position, but the company should not lose its valuable resources, even they are common. COSTLY TO IMITATE : the resources are costly to imitate, if other organizations cannot imitate it. However, imitation is done in two ways. One is duplicating that is direct imitation and the other one is substituting that is indirect imitation.  Any firm who has valuable and rare resources, and these resources are costly to imitate, have achieved their competitive advantage. However, resources should also be perfectly non sustainable. The reasons that resource imitation is costly are historical conditions, casual ambiguity and social complexity. ORGANIZED TO CAPTURE VALUE : resources, itself, cannot provide advantages to organization until it is organized and exploit to do so. A firm (like Zynga A)  must organize its management systems, processes, policies and strategies to fully utilize the resource’s potential to be valuable, rare and costly to imitate.

STEP 8: Generating Alternatives For Zynga A Case Solution:

After completing the analyses of the company, its opportunities and threats, it is important to generate a solution of the problem and the alternatives a company can apply in order to solve its problems. To generate the alternative of problem, following things must to be kept in mind:

• Realistic solution should be identified that can be operated in the company, with all its constraints and opportunities.
• as the problem and its solution cannot occur at the same time, it should be described as mutually exclusive
• it is not possible for a company to not to take any action, therefore, the alternative of doing nothing is not viable.
• Student should provide more than one decent solution. Providing two undesirable alternatives to make the other one attractive is not acceptable.

Once the alternatives have been generated, student should evaluate the options and select the appropriate and viable solution for the company.

STEP 9: Selection Of Alternatives For Zynga A Case Solution:

It is very important to select the alternatives and then evaluate the best one as the company have limited choices and constraints. Therefore to select the best alternative, there are many factors that is needed to be kept in mind. The criteria’s on which business decisions are to be selected areas under:

• Improve profitability
• Increase sales, market shares, return on investments
• Customer satisfaction
• Brand image
• Corporate mission, vision and strategy
• Resources and capabilities

Alternatives should be measures that which alternative will perform better than other one and the valid reasons. In addition, alternatives should be related to the problem statements and issues described in the case study.

STEP 10: Evaluation Of Alternatives For Zynga A Case Solution:

If the selected alternative is fulfilling the above criteria, the decision should be taken straightforwardly. Best alternative should be selected must be the best when evaluating it on the decision criteria. Another method used to evaluate the alternatives are the list of pros and cons of each alternative and one who has more pros than cons and can be workable under organizational constraints.

STEP 11: Recommendations For Zynga A Case Study (Solution):

There should be only one recommendation to enhance the company’s operations and its growth or solving its problems. The decision that is being taken should be justified and viable for solving the problems.

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Zynga (A) Case Study Solution Analysis

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Zynga (A) Case Study Solution Analysis. Get Zynga (A) Case Study Analysis Solution. Contact us directly at buycasesolutions(at)gmail(dot)com if you want to order for Zynga (A) Case Solution, Case Analysis, Case Study Solution. Mikolaj Jan Piskorski, David Chen

Zynga (A) Case Study Solution Analysis. Get Zynga (A) Case Study Analysis Solution. Contact us directly at buycasesolutions(at)gmail(dot)com if you want to order for Zynga (A) Case Solution, Case Analysis, Case Study Solution. Mikolaj Jan Piskorski, David Chen Less

Email us for Any Case Solution at: [email protected] Zynga (A) Case Study Solution Analysis Zynga (A) Case Study Solution Analysis. Our tutors are available 24/7 to assist in your academic stuff, Our Professional writers are ready to serve you in services you need. Every Case Study Solution & Analysis is prepared from scratch, top quality, plagiarism free. Authors: Mikolaj Jan Piskorski, David Chen Get Case Study Solution and Analysis of Zynga (A) in a FAIR PRICE!! Steps for Case Study Solution Analysis: 1. Introduction of Zynga (A) Case Solution The Zynga (A) case study is a Harvard Business Review case study, which presents a simulated practical experience to the reader allowing them to learn about real life problems in the business world. The Zynga (A) case consisted of a central issue to the organization, which had to be identified, analysed and creative solutions had to be drawn to tackle the issue. This paper presents the solved Zynga (A) case analysis and case solution. The method through which the analysis is done is mentioned, followed by the relevant tools used in finding the solution. The case solution first identifies the central issue to the Zynga (A) case study, and the relevant stakeholders affected by this issue. This is known as the problem identification stage. After this, the relevant tools and models are used, which help in the case study analysis and case study solution. The tools used in identifying the solution consist of the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. The solution consists of recommended strategies to overcome this central issue. It is a good idea to also propose alternative case study solutions, because if the main solution is not found feasible, then the alternative solutions could be implemented. Lastly, a good case study solution also includes an implementation plan for the recommendation strategies. This shows how through a step-by-step procedure as to how the central issue can be resolved. 2. Problem Identification of Zynga (A) Case Solution Harvard Business Review cases involve a central problem that is being faced by the organization and these problems affect a number of stakeholders. In the problem identification stage, the problem faced by Zynga (A) is identified through reading of Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email.

Email us for Any Case Solution at: [email protected] the case. This could be mentioned at the start of the reading, the middle or the end. At times in a case analysis, the problem may be clearly evident in the reading of the HBR case. At other times, finding the issue is the job of the person analysing the case. It is also important to understand what stakeholders are affected by the problem and how. The goals of the stakeholders and are the organization are also identified to ensure that the case study analysis are consistent with these. 3. Analysis of the Zynga (A) HBR Case Study The objective of the case should be focused on. This is doing the Zynga (A) Case Solution. This analysis can be proceeded in a step-by-step procedure to ensure that effective solutions are found. In the first step, a growth path of the company can be formulated that lays down its vision, mission and strategic aims. These can usually be developed using the company history is provided in the case. Company history is helpful in a Business Case study as it helps one understand what the scope of the solutions will be for the case study. The next step is of understanding the company; its people, their priorities and the overall culture. This can be done by using company history. It can also be done by looking at anecdotal instances of managers or employees that are usually included in an HBR case study description to give the reader a real feel of the situation. Lastly, a timeline of the issues and events in the case needs to be made. Arranging events in a timeline allows one to predict the next few events that are likely to take place. It also helps one in developing the case study solutions. The timeline also helps in understanding the continuous challenges that are being faced by the organisation. 4. SWOT analysis of Zynga (A) An important tool that helps in addressing the central issue of the case and coming up with Zynga (A) HBR case solution is the SWOT analysis. The SWOT analysis is a strategic management tool that lists down in the form of a matrix, an organisation's internal strengths and weaknesses, and external opportunities and threats. It helps in the strategic analysis of Zynga (A) Once this listing has been done, a clearer picture can be developed in regards to how strategies will be formed to address the main problem. For example, strengths will be used as an advantage in solving the issue. Therefore, the SWOT analysis is a helpful tool in coming up with the Zynga (A) Case Study answers. One does not need to remain restricted to using the traditional SWOT analysis, but the advanced TOWS matrix or weighted average SWOT analysis can also be used. 5. Porter Five Forces Analysis for Zynga (A) Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email.

Email us for Any Case Solution at: [email protected] Another helpful tool in finding the case solutions is of Porter's Five Forces analysis. This is also a strategic tool that is used to analyse the competitive environment of the industry in which Zynga (A) operates in. Analysis of the industry is important as businesses do not work in isolation in real life, but are affected by the business environment of the industry that they operate in. Harvard Business case studies represent real-life situations, and therefore, an analysis of the industry's competitive environment needs to be carried out to come up with more holistic case study solutions. In Porter's Five Forces analysis, the industry is analysed along 5 dimensions. • These are the threats that the industry faces due to new entrants. • It includes the threat of substitute products. • It includes the bargaining power of buyers in the industry. • It includes the bargaining power of suppliers in an industry. • Lastly, the overall rivalry or competition within the industry is analysed This tool helps one understand the relative powers of the major players in the industry and its overall competitive dynamics. Actionable and practical solutions can then be developed by keeping these factors into perspective. 6. PESTEL Analysis of Zynga (A) Another helpful tool that should be used in finding the case study solutions is the PESTEL analysis. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases. • The PESTEL analysis particularly looks at the macro environmental factors that affect the industry. These are the political, environmental, social, technological, environmental and legal (regulatory) factors affecting the industry. • Factors within each of these 6 should be listed down, and analysis should be made as to how these affect the organisation under question. 7. VRIO Analysis of Zynga (A) This is an analysis carried out to know about the internal strengths and capabilities of Zynga (A) . Under the VRIO analysis, the following steps are carried out: • The internal resources of Zynga (A) are listed down. • Each of these resources are assessed in terms of the value it brings to the organization. • Each resource is assessed in terms of how rare it is. A rare resource is one that is not commonly used by competitors. • Each resource is assessed whether it could be imitated by competition easily or not. • Lastly, each resource is assessed in terms of whether the organization can use it to an advantage or not. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email.

Email us for Any Case Solution at: [email protected] • The analysis done on the 4 dimensions; Value, Rareness, Imitability, and Organization. If a resource is high on all of these 4, then it brings long-term competitive advantage. If a resource is high on Value, Rareness, and Imitability, then it brings an unused competitive advantage. If a resource is high on Value and Rareness, then it only brings temporary competitive advantage. If a resource is only valuable, then it’s a competitive parity. If it’s none, then it can be regarded as a competitive disadvantage. 8. Value Chain Analysis of Zynga (A) The Value chain analysis of Zynga (A) helps in identifying the activities of an organization, and how these add value in terms of cost reduction and differentiation. This tool is used in the case study analysis as follows: • The firm’s primary and support activities are listed down. • Identifying the importance of these activities in the cost of the product and the differentiation they produce. • Lastly, differentiation or cost reduction strategies are to be used for each of these activities to increase the overall value provided by these activities. Recognizing value creating activities and enhancing the value that they create allow Zynga (A) to increase its competitive advantage. 9. BCG Matrix of Zynga (A) The BCG Matrix is an important tool in deciding whether an organization should invest or divest in its strategic business units. The matrix involves placing the strategic business units of a business in one of four categories; question marks, stars, dogs and cash cows. The placement in these categories depends on the relative market share of the organization and the market growth of these strategic business units. The steps to be followed in this analysis is as follows: • Identify the relative market share of each strategic business unit. • Identify the market growth of each strategic business unit. • Place these strategic business units in one of four categories. Question Marks are those strategic business units with high market share and low market growth rate. Stars are those strategic business units with high market share and high market growth rate. Cash Cows are those strategic business units with high market share and low market growth rate. Dogs are those strategic business units with low market share and low growth rate. • Relevant strategies should be implemented for each strategic business unit depending on its position in the matrix. The strategies identified from the Zynga (A) BCG matrix and included in the case pdf. These are either to further develop the product, penetrate the market, develop the market, diversification, investing or divesting. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email.

Email us for Any Case Solution at: [email protected] 10. Ansoff Matrix of Zynga (A) Ansoff Matrix is an important strategic tool to come up with future strategies for Zynga (A) in the case solution. It helps decide whether an organization should pursue future expansion in new markets and products or should it focus on existing markets and products. • The organization can penetrate into existing markets with its existing products. This is known as market penetration strategy. • The organization can develop new products for the existing market. This is known as product development strategy. • The organization can enter new markets with its existing products. This is known as market development strategy. • The organization can enter into new markets with new products. This is known as a diversification strategy. The choice of strategy depends on the analysis of the previous tools used and the level of risk the organization is willing to take. 11. Marketing Mix of Zynga (A) Zynga (A) needs to bring out certain responses from the market that it targets. To do so, it will need to use the marketing mix, which serves as a tool in helping bring out responses from the market. The 4 elements of the marketing mix are Product, Price, Place and Promotions. The following steps are required to carry out a marketing mix analysis and include this in the case study analysis. • Analyse the company’s products and devise strategies to improve the product offering of the company. • Analyse the company’s price points and devise strategies that could be based on competition, value or cost. • Analyse the company’s promotion mix. This includes the advertisement, public relations, personal selling, sales promotion, and direct marketing. Strategies will be devised which makes use of a few or all of these elements. • Analyse the company’s distribution and reach. Strategies can be devised to improve the availability of the company’s products. 12. Zynga (A) Strategy The strategies devised and included in the Zynga (A) case memo should have a strategy. A strategy is a strategy that involves firms seeking uncontested market spaces, which makes the competition of the company irrelevant. It involves coming up with new and unique products or ideas through innovation. This gives the organization a competitive advantage over other firms, unlike a red ocean strategy. 13. Competitors analysis of Zynga (A) Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email.

Email us for Any Case Solution at: [email protected] The PESTEL analysis discussed previously looked at the macro environmental factors affecting business, but not the microenvironmental factors. One of the microenvironmental factors are competitors, which are addressed by a competitor analysis. The Competitors analysis of Zynga (A) looks at the direct and indirect competitors within the industry that it operates in. • This involves a detailed analysis of their actions and how these would affect the future strategies of Zynga (A) . • It involves looking at the current market share of the company and its competitors. • It should compare the marketing mix elements of competitors, their supply chain, human resources, financial strength etc. • It also should look at the potential opportunities and threats that these competitors pose on the company. 14. Organisation of the Analysis into Zynga (A) Case Study Solution Once various tools have been used to analyse the case, the findings of this analysis need to be incorporated into practical and actionable solutions. These solutions will also be the Zynga (A) case answers. These are usually in the form of strategies that the organisation can adopt. The following step-by-step procedure can be used to organise the Harvard Business case solution and recommendations: • The first step of the solution is to come up with a corporate level strategy for the organisation. This part consists of solutions that address issues faced by the organisation on a strategic level. This could include suggestions, changes or recommendations to the company's vision, mission and its strategic objectives. It can include recommendations on how the organisation can work towards achieving these strategic objectives. Furthermore, it needs to be explained how the stated recommendations will help in solving the main issue mentioned in the case and where the company will stand in the future as a result of these. • The second step of the solution is to come up with a business level strategy. The HBR case studies may present issues faced by a part of the organisation. For example, the issues may be stated for marketing and the role of a marketing manager needs to be assumed. So, recommendations and suggestions need to address the strategy of the marketing department in this case. Therefore, the strategic objectives of this business unit (Marketing) will be laid down in the solutions and recommendations will be made as to how to achieve these objectives. Similar would be the case for any other business unit or department such as human resources, finance, IT etc. The important thing to note here is that the business level strategy needs to be aligned with the overall corporate strategy of the organisation. For example, if one suggests the organisation to focus on differentiation for competitive Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email.

Email us for Any Case Solution at: [email protected] advantage as a corporate level strategy, then it can't be recommended for the Zynga (A) Case Study Solution that the business unit should focus on costs. • The third step is not compulsory but depends from case to case. In some HBR case studies, one may be required to analyse an issue at a department. This issue may be analysed for a manager or employee as well. In these cases, recommendations need to be made for these people. The solution may state that objectives that these people need to achieve and how these objectives would be achieved. The case study analysis and solution, and Zynga (A) case answers should be written down in the Zynga (A) case memo, clearly identifying which part shows what. The Zynga (A) case should be in a professional format, presenting points clearly that are well understood by the reader. 15. Alternate solution to the Zynga (A) HBR case study It is important to have more than one solution to the case study. This is the alternate solution that would be implemented if the original proposed solution is found infeasible or impossible due to a change in circumstances. The alternate solution for Zynga (A) is presented in the same way as the original solution, where it consists of a corporate level strategy, business level strategy and other recommendations. 16. Implementation of Zynga (A) Case Solution The case study does not end at just providing recommendations to the issues at hand. One is also required to provide how these recommendations would be implemented. This is shown through a proper implementation framework. A detailed implementation framework helps in distinguishing between an average and an above average case study answer. A good implementation framework shows the proposed plan and how the organisations' resources would be used to achieve the objectives. It also lays down the changes needed to be made as well as the assumptions in the process. • A proper implementation framework shows that one has clearly understood the case study and the main issue within it. • It shows that one has been clarified with the HBR fundamentals on the topic. • It shows that the details provided in the case have been properly analysed. • It shows that one has developed an ability to prioritise recommendations and how these could be successfully implemented. • The implementation framework also helps by removing out any recommendations that are not practical or actionable as these could not be implemented. Therefore, the implementation framework ensures that the solution to the Zynga (A) Harvard case is complete and properly answered. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email.

Email us for Any Case Solution at: [email protected] 17. Recommendations and Action Plan for Zynga (A) case analysis For Zynga (A), based on the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis, the recommendations and action plan are as follows: • Zynga (A) should focus on making use of its strengths identified from the VRIO analysis to make the most of the opportunities identified from the PESTEL. • Zynga (A) should enhance the value creating activities within its value chain. • Zynga (A) should invest in its stars and cash cows, while getting rid of the dogs identified from the BCG Matrix analysis. • To achieve its overall corporate and business level objectives, it should make use of the marketing mix tools to obtain desired results from its target market. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email.

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Zynga Case Study

How questionpro provided conjoint analysis and survey software solutions for online gaming company zynga, 350+ free survey templates, customer surveys, human resources surveys, marketing surveys, industry surveys, community surveys, academic evaluation surveys, non-profit surveys, online gaming survey solutions at zynga - questionpro case study, zynga company profile.

Zynga Inc. is the world’s largest social game developer with more than 290 million monthly active users playing their games, which include leading Facebook games FarmVille, CityVille, FrontierVille, Zynga Poker and Mafia Wars, among others. Zynga games are available on a number of platforms aside from Facebook including MySpace, Yahoo, Android, iPad and iPhone.

Zynga Business Challenges

In order to best serve their dedicated gaming audience, Zynga needed to connect with their users in a meaningful, non-interruptive way to gather feedback on how to further improve Zynga games. No easy task, considering that many Zynga users only have a few minutes per day to spare on games. Although Zynga makes a point of using usage data in their design and decision-making, they needed to build on their rich usage data to understand how their players think and feel.

Zynga Business Solutions

The Zynga user research department worked with QuestionPro to build a survey solution that fit their unique needs. Surveys were created by the Zynga team and deployed by QuestionPro, tasks included:

• Questions that could be randomly distributed across a broad set of players.
• Launched surveys within the Zynga game experience.
• A typical survey took less than two minutes for respondents to complete.
• Sampled a breadth of perspectives from thousands of Zynga players without disrupting their game experience.
• Utilized Conjoint Analysis to minimize the number of questions that players need to answer, but clearly understand players’ needs.

After launching the surveys, Zynga received thousands of responses and a wealth of actionable, real-time information to benefit their users. As a result of that information, Zynga was able to make informed decisions, including:

• Prioritized and rapidly pursued improvements and new feature additions to address player needs.
• Planned possible new games to add to their catalog of game titles.

Zynga Gaming Feedback

Gaming is becoming an ever more important part of the digital ecosystem. However, in an increasingly flooded marketplace, research companies are suggesting that the key to being successful in the gaming industry is building good games based on the feedback of all players. However, collecting user feedback from gamers without disrupting the gaming experience requires simplicity and accessibility.

QuestionPro leading software ensures not only an accessible and streamlined experience for the survey taker, but also for the survey creator. This allows companies to collect meaningful feedback while also ensuring an efficient survey experience for the user.

“The QuestionPro team is committed to innovation and easy-to-use collaborative tools,” said Kevin Keeker, Senior User Researcher at Zynga. “QuestionPro allows users to pursue complex sets of data through randomization, dynamic questions presentment, counterbalancing, and much more. We’ve worked with them on a number of projects so far and we’re looking forward to a long-lasting partnership that helps us fulfill our ongoing need for richer and more dynamic user information.”

Zynga Business Outcome

Zynga was successful in gathering customer feedback solutions from its customers without any interruption in the gaming experience.

To learn more about Zynga games and their other initiatives, visit www.zynga.com.

Click here to learn more about our Gaming Surveys

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Title: monitoring ai-modified content at scale: a case study on the impact of chatgpt on ai conference peer reviews.

Abstract: We present an approach for estimating the fraction of text in a large corpus which is likely to be substantially modified or produced by a large language model (LLM). Our maximum likelihood model leverages expert-written and AI-generated reference texts to accurately and efficiently examine real-world LLM-use at the corpus level. We apply this approach to a case study of scientific peer review in AI conferences that took place after the release of ChatGPT: ICLR 2024, NeurIPS 2023, CoRL 2023 and EMNLP 2023. Our results suggest that between 6.5% and 16.9% of text submitted as peer reviews to these conferences could have been substantially modified by LLMs, i.e. beyond spell-checking or minor writing updates. The circumstances in which generated text occurs offer insight into user behavior: the estimated fraction of LLM-generated text is higher in reviews which report lower confidence, were submitted close to the deadline, and from reviewers who are less likely to respond to author rebuttals. We also observe corpus-level trends in generated text which may be too subtle to detect at the individual level, and discuss the implications of such trends on peer review. We call for future interdisciplinary work to examine how LLM use is changing our information and knowledge practices.

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CBSE Class 12 Business Studies Analysis: ‘Challenging case-studies, easy MCQs’

Cbse class 12 business studies: mcqs were scoring and it was also seen that about 40 per cent of the questions asked in the paper were direct and from the ncert books..

The Central Board of Secondary Education (CBSE) Class 12 students today appeared for the business studies exam. The students who appeared for the Class 12 business studies exam found the paper moderate with some critical and analytical questions. The business studies exam was held for 80 marks from 10:30 am to 1:30 pm.

According to Shruti Bhasin, PGT Business Studies at Silverline Prestige School, Ghaziabad, the question paper was average and the questions were mainly CBSE sample paper-based. 

“The direct questions were quite easy to answer. The difficulty level of MCQs and case studies was also average. Students finished the paper well in time and were satisfied with the level of the paper. Overall it was a student-friendly paper,” Bhasin added.

As per Deepa Upadhayaya, HOD Commerce, Bhai Parmanand Vidya Mandir, Delhi , the business studies paper was more on the difficult side and could bring down the scores of average and below average students.

The paper was a blend of competency-based and case-based questions, Priyanka Swami , PGT ,BST/Commerce, KIIT World School, Gurugram said adding that there was a good amalgamation of HOTS and NCERT-based questions. 

“The paper overall was very balanced in terms of difficulty. Students mentioned that the business studies paper was easy, and they were able to attempt each and every question. MCQs were scoring and it was also seen that about 40 per cent of the questions asked in the paper were direct and from the NCERT books. The paper was very balanced in terms of difficulty,” she added.

Students from KIIT World School, Gurugram also seemed happy as questions were in line with the sample paper provided. We can expect students to score well, the teacher added.

Some of the case studies presented a slight challenge, necessitating a comprehensive grasp of the concepts, Alka Kapur, Principal Modern Public School, Shalimar Bagh said.

“Today’s exam was comfortably manageable. It was efficiently completed within the allotted 2.5 hours, allowing ample time for revision. The multiple-choice questions posed no significant challenge. While some of the case studies presented a slight difficulty, they were navigable with a solid understanding of the concepts. Overall, the exam adhered to the CBSE guidelines and left me feeling satisfied with my performance,” Suhani, XII Commerce from Modern Public School, Shalimar Bagh said.

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Subjects Covered Growth strategy Organizational change

by Mikolaj Jan Piskorski, David Chen

Source: Harvard Business School

28 pages. Publication Date: Feb 25, 2010. Prod. #: 710464-PDF-ENG

Zynga (A) Harvard Case Study Solution and HBR and HBS Case Analysis

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CBSE Class 12 Business Studies 2024 analysis: Well-balanced paper, say teachers

The cbse class 12 business studies exam was conducted today, march 27, 2024. as per the initial analysis, the question paper was well-balanced. check the detailed analysis here..

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The Central Board of Secondary Education (CBSE) has successfully conducted the Class 12 Business Studies exam today, March 27, 2024, across the centres. According to the initial analysis received from the teachers and students,, the paper was well-balanced and direct. It was mainly like the CBSE sample paper-based.

"The paper was average, and the questions were mainly CBSE sample paper-based. The direct questions were quite easy to answer. The difficulty level of MCQs and case studies was also average. Students finished the paper well in time and were satisfied with the level of the paper. Overall, it was a student-friendly paper, said Spokesperson: Shruti Bhasin, PGT Business Studies at Silverline Prestige School, Ghaziabad

"The paper was a blend of competency-based and case-based questions. There was a good amalgamation of HOTS and NCERT-based questions as well. The paper overall was very balanced in terms of difficulty. Students mentioned that the business studies paper was easy, and they were able to attempt every question. They also had ample time to revise all answers," said Priyanka Swami (PGT BST/Commerce)KIIT World School, Sohna Road, Gurugram.