cover letter for sales manager position

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How to Write an Effective Sales Manager Cover Letter and Resume

Many job applicants write cover letters without much thought. However, this is a big mistake. When writing your sales manager cover letter, it will boost your job application if you can sell yourself as the ultimate candidate. A great cover letter, along with a great sales manager resume, is essential to acing the hiring process. 

In your sales manager cover letter, you can highlight your experience in sales manager positions that you have previously held as well as the successful strategies you used in those positions. Overall, your cover letter should establish yourself as a valuable asset to the company. The cover letter tips in this article will show you how to do exactly that. 

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Sales manager cover letter guide.

An impactful sales manager cover letter follows a fairly specific formula. In this section, we break down the necessary components and share some cover letter writing practices you can use when writing your own. You will also find an example that will help you showcase your sales manager skills. 

Why Does Your Sales Manager Cover Letter Matter? 

A sales manager cover letter is a key document because it acts as your initial sales pitch for why you should be hired. Your cover letter is your opportunity to distinguish yourself from other job seekers and tell the company about your sales training, exceptional qualifications, and past successful sales. Furthermore, it is a great time to show the company that you share its goals.

All of this is extremely valuable during the competitive application process. In fact, the Bureau of Labor Statistics estimates that jobs for sales managers will increase by seven percent between 2020 and 2030. This is on par with the growth of the United States economy as a whole, which means that the supply of sales managers is projected to keep pace with demand.

In a sales manager cover letter, you can add accomplishments and academic qualifications that you think will help you perform well in the job, and explain how the sales techniques you’ve mastered can increase company revenue. To write a powerful cover letter, you should highlight your strong work ethic and detail how you would contribute to a creative sales team. 

Essential Components of Your Sales Manager Cover Letter

To write a strong cover letter, you need to incorporate several components. Make sure that the following four things are included somewhere in your letter.

• Soft skills. In the context of sales management, the most important soft skills are leadership qualities such as integrity, listening skills, reliability, and team-building. These are skills that you must have to be part of the sales staff of any company.
• Sales management skills. It is good to provide evidence of your sales manager skills when writing your cover letter, as companies closely evaluate these skills when considering a candidate. These skills include coaching, selling, innovation, and other core sales management behaviors.
• Sales skills. Of course, you need to establish yourself as an excellent salesperson. You can do this by mentioning your track record and prior experience. You can discuss a successful email campaign you ran in a previous role, different sales pipelines that you established, or your use of effective sales tactics. 
• Accomplishments. You should also highlight the professional accomplishments you have achieved throughout your career. These may include being an award-winning sales manager or achieving a high percentage of sales growth after implementing successful campaigns.

5 Tips for Writing a Strong Sales Manager Cover Letter

Use the following tips to create a strong sales management cover letter that will impress anyone who reads it and improve your chances of landing an interview. 

• Be professional. When writing your sales manager cover letter, you must maintain a professional tone in your writing. Remember that you cannot write the way you speak and that the hiring manager whom you are addressing is also a professional. The tone of your letter should be warm and friendly without being too casual.
• Show your passion. A perfect cover letter will show how much you want to work for the company in question, why you have always admired it, how it aligns with your career goals, and what you like most about your career as a sales manager.
• Be honest.  It is best to be honest when writing your cover letter, as lies can easily be discovered. Make sure that you are honest about the clients you have worked with, the teams you have led, and the sales you have made. Your references may be checked and, if any deceit is uncovered, you may ruin your chances of being hired. 
• Research the company. One of the best ways to get information about the company is to read its annual report, which you can typically download from its website. This way, you can learn about its activities, accomplishments, mission, vision, and goals for the future. These are very important points that can impact future sales decisions. This strategy will also ensure that you align yourself with the company in your cover letter.
• Proofread. Before sending your cover letter, you should read it many times to check for errors. Do this ahead of time so that you can make corrections. Your sales manager cover letter must not have spelling or grammatical errors. It must be fluid, and you should remember to write in an active voice. 

Sales Manager Cover Letter Example

Use the following sample cover letter to help write yours. This will aid you in finding your next job as a sales manager at the company you’ve always dreamed of working for.

Sales Manager Cover Letter Sample

[Your Name]

[Your Phone Number]

[Your Email Address]

Dear [Hiring Manager’s Name],

I am writing this letter to apply for the sales manager position at [company name]. I am very excited for this opportunity and I believe that I am the perfect candidate due to my extensive experience in the field.

Thanks to my studies and the hands-on professional experience I have gained in previous positions, I have developed extensive sales knowledge. In addition, I have increased the annual revenue of each client to whom I have offered my services, by an average of [X] percent.

I have worked closely with marketing managers from different industries throughout my career to develop effective sales strategies. I consider myself a professional with problem-solving, communication, and leadership skills. I can make decisions with sound judgment as needed. 

I possess a great work ethic that can contribute to your company as part of your sales team. As a sales manager at [Name of the Previous Company You Worked For], I have been able to facilitate online promotional campaigns for a wide variety of products and services, while also being in charge of a high-level and highly productive team.

Thank you for your attention and for the opportunity. I invite you to read my resume and learn a little more about my experience, studies, and training. I look forward to hearing from you.

Sales Manager Resume Guide

In this section, we will show you important tips, suggestions, and examples so that you can create an impressive sales manager resume. 

Why Does Your Sales Manager Resume Matter?

A sales manager’s resume includes all the details of a person’s professional life. Through a resume, the employer can determine if a candidate is a good fit for the company’s objectives. Once a hiring manager understands your relevant experience, they will have a better idea of how you will perform in the job.  

It is important to list any courses in sales training in addition to any bachelor’s or master’s degrees you hold. It is also important to mention your successful sales campaigns. This is also a suitable time to mention noteworthy clients you have worked with in the past.

Essential Components of Your Sales Manager Resume

Below are the components that your sales manager resume should include. You must follow these recommendations to write a successful resume.

• Header. In the header of your sales manager resume, you must place your name in a larger font than the rest of the text. Then you can place your contact details, including your phone number, address, and email. Make sure that all your data is correct so that the company can contact you easily.
• Executive summary. When writing your sales manager resume, make sure to include an executive summary that is impactful and communicates your achievements, experience, skills, and qualifications.
• Professional experience. Make a list of your previous sales jobs, and include the position you held in the company as well as the years you were in that position. Also, include a list of the activities and achievements you carried out in that position.
• Key skills. Knowing what skills to add to a resume can be hard. Focus on skills that a sales manager must have to perform well in their field. Include hard skills such as software management, financial forecasting, and sales planning, and some soft skills such as analytical skills, leadership, and critical thinking.
• Key achievements. A key way to stand out from other sales managers is to show your accomplishments, so include industry-relevant achievements on your resume. It is important to be as specific as possible in this section. 

5 Tips for Writing a Strong Sales Manager Resume

Below are some tips for creating an impressive resume. Remember to pay attention to details, and focus on demonstrating why you are the ideal sales candidate.

• Write an excellent summary. The executive summary is the first impression anyone who reads your resume has of you. Concentrate on writing a compelling summary that will make the hiring manager want to read on and learn more about your experience and training.
• Quantify your achievements. It is good to include your achievements by quantifying them. As a sales manager, you should back up your achievements with references that show the results in measurable terms, such as the overall monetary worth of your campaigns or the number of employees you have been in charge of. 
• Read the job description.  Make sure you read the company’s job post carefully. You can include keywords found in the job post so that your resume will pass through the applicant tracking systems (ATS). This way, you can be sure your resume will get into the hiring manager’s hands.
• Focus on your sales experience. It is unnecessary to include all the information regarding non-sales jobs you had before starting your career as a sales manager. It is better to focus on the sales jobs you have held, even if you have only had an entry-level position, and describe all your accomplishments in detail. 
• Design. You should use designs that look professional, clean, and minimalistic. That’s why we recommend that you look at sample resume templates and choose one that you feel comfortable with. In the next section, we look at some specific examples. 

Sales Manager Resume Examples

Below is an example of a sales manager’s resume and an example of the executive summary. As you’ll be able to see, our examples adhere to the components and tips discussed above.

"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"

Venus, Software Engineer at Rockbot

Sales Manager Resume Sample: The Executive Summary Section

Executive Summary

Sales professional with five years of experience leading successful marketing campaigns, including digital marketing, email marketing, and partner marking campaigns. Experience working with diverse clients, including several Fortune 500 companies. Highly qualified, proactive, and responsible, with strong leadership and negotiation skills .

Sample Sales Manager Resume Template

[Your Full Name]

[Your Address]

[Write a brief summary of your Sales Manager experience and accomplishments. This should be no more than a few sentences.]

[List your skills in bullet-point format, including managerial skills and soft skills.]

Professional Experience

[Company Name] | [Location] [Job Title] [Date Started – Date Ended]

• [List your key responsibilities and accomplishments for each role.]
• [Be specific and detail-oriented to show your impact.]

[Company Name, Location] [Job Title] [Date Started – Date Ended]

[Institution Name] | [Location] [Graduation Date] [Degree]

• [Add details about relevant coursework, special achievements, and any honors.] 

Sales Manager Resume Template Resources

• Sales manager resume . This is a Word resume template. The template is specially designed for a sales professional to list work experience chronologically. 
• Marketing resume . This is a Word marketing resume template. This is an eye-catching template to list your studies, skills, and work experience. This is a bold design, but you can change the font and colors.
• Minimalist resume . This is a Word template that you can use for your sales manager resume. The template has a minimalist style that you can customize, and you can also combine it with a minimalist cover letter template.

Importance of a Sales Manager Cover Letter and Resume

A compelling cover letter and a sleek resume are a sales manager’s way of communicating their sales experience to employers. You must have these documents ready and well-curated to get your next job in the industry.

Sales Manager Cover Letter and Resume FAQ

To write your sales manager cover letter, you should, first of all, address the hiring manager of the company directly. Start by explaining why you would be a good fit for the sales manager position. Describe how your skills and accomplishments will help you meet the company’s goals and how your vision aligns with their ideals.

In your sales manager resume, it is very important that you create a list of your skills. This list should include the skills you have in reporting, statistical analysis, use of systems, and soft skills such as communication, coaching, and leadership skills. You can also detail management skills on your resume .

When you are following an application process, you must follow the steps indicated by the recruiter or hiring manager. If the job ad suggests that you send the cover letter and resume together, then do it. They are sometimes kept separate in the application process, in which case they will be individually requested at different times.

A sales manager is a highly trained professional who must have skills in leadership, coaching, communication, customer relations, management, and personnel management skills, including hiring and recruiting sales representatives.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication .

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15 Sales Manager Cover Letters That Will Get Hired (NOW)

Are you are looking to write a cover letter for Sales Manager jobs that will impress recruiters and get you noticed by hiring managers? You need one to apply for a job, but you don’t know what to say.

Cover letters are an essential part of the job search process. They provide you with a chance to stand out from the crowd, give some insight into your personality, and show that you have researched the company. These days, most companies require cover letters for every application.

Here are 15 amazing Sales Manager cover letters that are professionally written and will help you stand out and get that job!

Sales Manager Cover Letters

Each cover letter is written with a different focus. Review all of them and pick the ones that apply to your situation. Take inspiration from multiple samples and combine them to craft your unique cover letter.

Sales Manager Sample 1

I am a recent graduate from (insert academic institution) with a degree in (insert major). I am looking for an entry level position as a Sales Manager, and I believe that my education and previous experience make me the perfect candidate to fill this position. I am interested in applying for this position and would like to meet with you to discuss the opportunity.

I hope you will consider me as an applicant and we can speak further about this opening. Thank you again for your time and consideration of my application.

Sales Manager Sample 2

I have been in sales for over 10 years and have held positions with both large and small firms. I am confident that my experience in sales, marketing, and customer service would be an asset to your organization. I believe in the importance of customer service and will always put the needs of my clients first.

Sales Manager Sample 3

To Whom It Concerns,

I am a qualified candidate for the Sales Manager position and would like to submit my application for your consideration. I have had more than 10 years of experience in sales, marketing and customer service management. In my most recent position as Sales Manager of ABC Company I oversaw a staff of 18, managed day-to-day operations, handled client issues and resolved customer complaints. My greatest strengths are interpersonal skills, the ability to motivate employees and a strong work ethic that has led to business growth in every organization I’ve been a part of.

I will provide you with references upon request. Thank you for your consideration in this matter and feel free to contact me at any time if additional information

Sales Manager Sample 4

To Whom It May Concern:

I am a recent graduate with a Bachelor of Science degree in Business and Management and I am very interested in the Sales Manager position. I have over two years of experience as a retail salesperson and my skills align well with this position. I would be an excellent addition to your team because my experience has given me excellent interpersonal skills, extensive knowledge of customer service, and strong leadership qualities.

Sales Manager Sample 5

I am writing in response to your recent advertisement for a Sales Manager role. I have a strong background in sales, and possess the leadership skills required to effectively manage a sales team while also driving revenue. I am confident that my experience and drive would make me an excellent addition to your organization.

Sales Manager Sample 6

I am writing to you with an application for the Sales Manager position that has recently opened up. I am a knowledgeable and seasoned professional, who would be an excellent candidate for the position. I hold a Bachelor of Arts degree in English (with Honors) from ___________ University, as well as _______________ certificate in Sales Management from ___________ Institute. As your organization’s Sales Manager, I would be able to lead my team to success by developing innovative sales strategies and cultivating relationships with clients that fit your company’s needs. With my experience in the field of sales, I have achieved success by being able to consistently exceed goals and deliver exceptional customer service through leadership skills, problem solving abilities

Sales Manager Sample 7

I am confident that my professional experience in Sales would be an asset to your organization. I have extensive knowledge in the following areas: •Sales and marketing •Product management •Training and development Essential Skills: •Strong communication skills and excellent organizational skills

Sales Manager Sample 8

Dear Hiring Manager, I believe I am the perfect candidate for the position of Sales Manager. My 10+ years of experience within sales and marketing give me a strong understanding of how to successfully manage a team to achieve desired goals. I also work well in fast paced environments and handle pressure well which is essential for managing an effective team. I have strong communication skills, am very organized with attention to detail, and have excellent time management skills while working within tight deadlines. These are just some of my qualifications that would make me an ideal candidate for this position so I hope you will consider me as you continue your search process. Thank you!

Sales Manager Sample 9

I am a graduate of the University of Dayton with a degree in Marketing and Business Administration. I am seeking any opportunity that will allow me to apply my knowledge, skills and abilities as a Sales Manager. I have experience with customer service, sales, advertising and marketing which has enabled me to become an effective communicator. My organizational skills also allow me to keep my time well-managed so that I am able to complete tasks effectively and efficiently.

Sales Manager Sample 10

Dear Recruiter,

I am highly experienced with sales and marketing. As the Sales Manager, I will do my best to use my skills to increase revenue streams.

I am a sales manager with a proven track-record of success. I have experience in small business sales, retail sales and medical equipment sales. My leadership style is collaborative and I have strong people skills. I am confident that I can help grow your company’s bottom line.

Sincerely, _

Sales Manager Sample 11

Dear Hiring Manager,

I am writing to inquire about the position of Sales Manager at your company. I am an experienced sales professional with experience in overseeing both small and large teams. I offer a proven track record of developing effective strategies for all aspects of the sales process, including prospecting, account management, and territory management. I am confident that these skills will be a great fit for your company and would love to discuss this opportunity in greater detail. Please feel free to contact me at 555-555-5555 or email me at [email protected] Thank you!

Sales Manager Sample 12

Dear _____, I am excited to learn about your open position for a Sales Manager. I have significant experience managing an entire team of sales people and would love the opportunity to work with your company. I am confident that my skills and experience will bring value to your team. Please find attached my resume for consideration. Thank you for taking the time to read this letter, I appreciate it!

Sales Manager Sample 13

Dear _________, My name is ________ and I am writing in reference to your Sales Manager position located in Sydney. I think that my experience and skills would be a great fit for the position. I have been working as a Sales Manager for the past 3 years having been constantly promoted from within because of my enthusiasm, drive, and attention to detail. In this time span, I have expanded the company’s international footprint by increasing our exports by 240% while managing day-to-day operations at home base without sacrificing quality or customer service. I am confident that if given an opportunity to interview with you that we will have a great meeting where we can discuss how my background and skill set would work well within your organization.

Sales Manager Sample 14

As the demand for new cars increases, so does the need for Sales Managers. I am excited to hear that your company is hiring for this position and would love the chance to interview with you. Meeting you in person would be ideal because I want to show how excited I am about this position and my qualifications. Please consider me as a candidate!

Sales Manager Sample 15

Dear _______,

Recruiters and hiring managers receive hundreds of applications for each job opening.

Use the above professionally written Sales Manager cover letter samples to learn how to write a cover letter that will catch their attention and customize it for your specific situation.

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5 Sales Manager Cover Letter Examples Built for 2024 

• Sales Manager Cover Letter
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• Write Your Sales Manager Cover Letter

You thrive when leading a company’s promotional teams. Sales strategies are developed, quotas are met, and markets are effectively analyzed when you’re leading the way.

Have you analyzed today’s job market to ensure your sales manager resume and accompanying cover letter will be successful?

You don’t need to be an expert at branded promotions and selling your abilities in a cover letter. We’ll assist you with our sales manager cover letter examples that can be an easy template for success.

Sales Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Why this cover letter works

• This sales manager cover letter has set a good pace for you by expertly combining tools, competencies, and quantifiable achievements to make a strong case. Notice how Zoho Analytics and Hive have been leveraged to highlight the candidate’s past achievements.

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Regional Sales Manager Cover Letter Example

• A combination of achievements backed by actual numbers in revenue growth and market share expansion would give you a competitive edge.

Area Sales Manager Cover Letter Example

• For example, leveraging Zendesk sales forecasting to boost accuracy in data-backed decision-making would add weight to your chances of getting hired in a competitive company.

Territory Sales Manager Cover Letter Example

• Use quantifiable metrics like “boost the overall sales revenue in underperforming areas by approximately 11%” to position yourself as a candidate who’s got the experience and the talent to drive sales in specific locations.

Retail Sales Manager Cover Letter Example

• However, don’t start narrating your career path to any organization. Research beforehand like Yara and only try this with companies such as Sephora who follow a more informal approach to work culture.

Related cover letter examples

• Sales manager resume
• Sales representative
• Sales associate
• Account manager

Strategies to Write a Top-Notch Sales Manager Cover Letter

When preparing a cold calling campaign for your sales team to execute, you’d probably do some market research to ensure you’re targeting critical customer pain points. 

Try to take a similar approach to your sales management cover letter. You’ll want to review each company’s job description to identify their needs so you can show them how your positioning and brand awareness strategies will help.

Grab the hiring manager’s attention with the greeting and intro

What’s the best way to grab someone’s attention with an ad? Give them something they can relate to right away. You should do the same with your sales management cover letter. 

Start things off by greeting a specific hiring manager if you can find their name in the job description or on the company’s website. It shows some personability right away that you took the time to customize it to them, just like how including a customer’s name on a newsletter can get them to keep reading to learn more. 

Then, grab their attention by relating to the company’s mission and how your skills fit in within the opening paragraph. For instance, if you were applying to an airline, you could explain how you appreciate their mission of creating a more relaxing flying experience and how you want to use your brand positioning strategies to help them stand out in the market. 

Review the opener below to see how the applicant gets off to a good start but falls short when they don’t relate to any specifics about the company or sales management position.

Falling short with this one! 

Hello Mr. Sanchez, 

I was eager to see the sales manager job you had available. I think this would be a great company to work for, and I would be excited to use my five years of sales experience to help you achieve your goals.

The opener below does a much better job of explaining how the applicant wants to use their skills to help Boston Scientific achieve its sales growth objectives. 

A great opener relating to company goals!  

Dear Mr. Martinez,

As a sales professional with extensive experience in the medical devices industry, I have consistently delivered strong results through diligent territory management and data-driven decision-making. I am looking to bring my rich experience in sales growth through strategic planning and market expansion to Boston Scientific as your area sales manager.

How to write an impactful sales manager cover letter body

You know that once you have a customer’s attention, you haven’t landed the sale yet. The same is true with your cover letter. You’ll need to add more information to give yourself the best chance of landing an interview. 

The sales field revolves around metrics like conversion rates, leads generated, and impressions. You should include numbers like these while giving examples of your achievements in past sales positions. 

It can also be helpful to showcase how a company had a problem and you resolved it. For instance, you could explain how the company was getting leads but not converting them, so you revamped their lead nurturing strategy to help them boost end-of-funnel conversions by 59%.

An excellent body paragraph showcasing sales solutions! 

I successfully identified emerging markets and untapped segments, leading to a 13% expansion in market share in my current role at Cool Beverages. My strategic approach to segmenting markets has not only maximized sales potential but also enhanced customer satisfaction through personalized solutions.

Solidify your abilities in the closing of your sales manager cover letter

When performing cold calls, you probably ensure you recap your message at the end to connect one last time about why the company is the best fit for a prospective customer’s needs. Do the same at the end of your cover letter by relating back to the company’s mission and how your professional skills , like lead gen and sales page design, fit their needs. 

It’s also a good idea to thank the hiring manager for their time and end with a light CTA, such as “I look forward to hearing from you soon,” just like you’d do at the end of your sales pitch. 

The example below comes off a bit too generic since the applicant doesn’t relate back to any of their specific sales management skills or the company’s mission. 

Missing the mark on this closer! 

Thank you for reviewing my application. I look forward to the possibility of bringing my sales management skills to your team. 

Jessabelle Taylor 

Take a look at the opener below that does a much better job of recapping how the applicant’s sales data analysis and forecasting skills fit in with Boston Scientific’s needs. 

A great closer recapping key sales skills! 

I would welcome the opportunity to further discuss how my experience and skills in sales data analysis and forecasting can help Boston Scientific continue to thrive and lead in the medical device industry. Thank you for considering my application.

Giovanni Lombardi

A template will help you achieve the appropriate structure for your sales management cover letter, just like planning the sales process to convert more cold calls. Just remember that you still need to customize the details to the needs of each sales management position you apply to. 

You should avoid going over one page with your cover letter. Keep it concise and relevant to key skills the company is looking for, like team leadership or market analysis. 

Unlike your resume, your sales management cover letter shouldn’t use bullet points. Instead, break it up into well-defined paragraphs. For instance, you could relate to the company’s mission in the intro, show key lead gen and prospecting achievements in your body paragraphs, and then recap everything in the closing paragraph. 

Sales Manager Cover Letter Example

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Start your Sales Manager cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention your current role or relevant experience. Make sure to express your interest in the position and the company. For example, "Dear [Hiring Manager's Name], As a seasoned sales manager with over 10 years of experience driving successful sales teams, I am excited to apply for the Sales Manager position at [Company's Name]. I have always admired your company's innovative approach to sales and believe that my skills and experience make me a strong candidate for this role." This approach is direct, professional, and shows that you've done your research about the company.

The best way for Sales Managers to end a cover letter is by summarizing their qualifications, expressing enthusiasm for the opportunity, and inviting the reader to take the next step. For example, "I am confident that my proven sales strategies and team leadership skills would greatly benefit your company. I am excited about the possibility of bringing my unique experience to your team and would welcome the opportunity to further discuss how I can contribute to your sales goals. Thank you for considering my application. I look forward to the possibility of discussing this opportunity further." This ending is assertive, shows eagerness, and prompts the reader to move forward with the hiring process. It's important to maintain a professional tone, but also to convey genuine interest and excitement about the potential job opportunity.

Sales Managers should include the following elements in their cover letter: 1. Contact Information: Start with your name, address, phone number, and email address at the top of the cover letter. 2. Salutation: Address the hiring manager directly if you know their name. If not, use a general salutation like "Dear Hiring Manager." 3. Introduction: Begin by introducing yourself and stating the position you're applying for. Mention where you found the job posting or how you heard about the position. 4. Relevant Experience: Highlight your most relevant sales management experiences. Discuss specific roles you've held, projects you've led, and sales targets you've achieved. Use quantifiable achievements to demonstrate your success in previous roles. 5. Skills: Highlight your key skills that are relevant to the job description. These might include leadership, strategic planning, team management, negotiation, budgeting, and of course, sales proficiency. 6. Knowledge about the Company: Show that you've done your homework about the company. Mention what you admire about the company and how you see yourself contributing to its mission and goals. 7. Closing: In the closing paragraph, express your enthusiasm for the role and the opportunity to discuss your qualifications further in an interview. Thank the hiring manager for considering your application. 8. Signature: End the letter with a professional closing like "Sincerely" or "Best regards," followed by your name and signature. Remember, a cover letter should complement, not duplicate, your resume. It's your chance to tell a story about your experiences and skills, and to show your passion for the role and the company. Tailor each cover letter to the specific job and company to show that you're genuinely interested and have taken the time to apply thoughtfully.

Related Cover Letters for Sales Manager

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Sales Manager cover letter examples

You’ve perfected your sales techniques and you’ve got plenty of impressive stats to back it up.

But if you want to land that sales manager role, you need to make sure you’re highlighting your most impressive figures and leadership skills in your cover letter.

And we can help you to boost your chances of writing an interview-winning application with our expert advice and sales manager cover letter examples below.

CV templates 

Sales Manager cover letter example 1

Sales Manager cover letter example 2

Sales Manager cover letter example 3

These 3 Sales Manager cover letter example s should provide you with a good steer on how to write your own cover letter, and the general structure to follow.

Our simple step-by-step guide below provides some more detailed advice on how you can craft a winning cover letter for yourself, that will ensure your CV gets opened.

How to write a Sales Manager cover letter

Here’s how you can write your own eye-catching cover letter, broken down into simple steps.

Write your cover letter in the body of an email/message

Type the content of your cover letter directly into the email you are sending, or if you are applying via a job board, directly into their messaging system.

The reason for doing this it to ensure that your cover letter gets seen instantly and you can start connecting with the recruiter as soon as they open your message.

If you attach your cover letter as a separate document, the recipient will have to open up the document, which will slow the process down, or make them less likely to even open your cover letter – which could mean your application gets skipped over.

Start with a friendly greeting

To kick your cover letter off, start with a friendly greeting to build rapport with the recruiter instantly.

Your greeting should be personable but professional. Not too casual, but not too formal either

Go with something like…

• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid old-fashioned greetings like “Dear sir/madam ” unless applying to very formal companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you have opened the cover letter with a warm greeting, you need to explain which role you are interested in.

Sometimes a recruitment consultant could be managing over 10 vacancies, so it’s crucial to pinpoint exactly which one you are interested in.

Highlight the department/area if possible and look for any reference numbers you can quote.

These are some examples you can add..

• I am interested in applying for the role of Sales Manager with your company.
• I would like to apply for the role of Sales assistant (Ref: 40f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for an IT project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The main purpose of your cover letter is to excite recruiters and make them eager to open your CV. And you achieve this by quickly demonstrating your suitability to the job you are applying for.

Take a look at the job adverts you are applying for, and make note of the most important skills being asked for.

Then, when you write your cover letter, make your suitability the focal point.

Explain how you meet the candidate requirements fully, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider your application.

Keep it short and sharp

When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.

Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.

So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.

Sign off professionally

To round of your cover letter, add a professional signature to the bottom, giving recruiters your vital contact information.

This not only gives various means of contacting you, it also looks really professional and shows that you know how to communicate in the workplace.

Include the following points;

• A friendly sign off – e.g. “Warm regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Gerald Baker Senior Accountant 07887500404 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application email, you can save it within your email drafts, or on a separate document that you could copy in.

What to include in your Sales Manager cover letter

So, what type of information should you write about in your Sales Manager cover letter?

The specifics will obviously depend on your profession and the jobs you are applying to, but these are the key areas you should be covering.

• Your industry experience – Tell recruiters the types of companies you have been working for and the roles you have held in the past.
• Your qualifications – Highlight your most important relevant qualifications to show employers you are qualified to do the roles you are applying for.
• The impact you have made – Demonstrate the positive impact you have made for employers in previous jobs. Have you saved money? Improved processes? Made customers happy?
• Your reasons for moving – Employers will want to know why you are leaving your current/previous role, so provide them with a brief explanation here.
• Your availability – When will you be able to start a new job ? Check your current contract to find out your notice period if you are in a position already.

Sales Manager cover letter templates

Copy and paste these Sales Manager cover letter templates to get a head start on your own.

I hope you’re well. I am excited to apply for the Sales Manager position at Partner Tech Ltd and leverage my 15 years of experience in the commercial technology and telecommunications sector to drive revenue optimisation and cultivate strategic partnerships for your company.

In my current role at Nexus Solutions, I have successfully led the client services team, nurtured long-term relationships with key stakeholders, and achieved remarkable results through data analysis and CRM implementation. I take pride in my ability to develop innovative sales strategies and mentor early-career sales executives, evident through the ‘Sale Through’ mentoring scheme that improved product knowledge by 30% in 2021. Furthermore, my achievements include streamlining the client review process through an automated query system, increasing efficiency by 31%, and securing a 5-year contract renewal worth £1.8 million annually. With a Bachelor of Business Administration and a PMI Project Management Professional Certificate, I am confident in my ability to lead and excel in this role.

I would like the opportunity to discuss my expertise further in an interview which I am available for from next week.

Best Wishes,

Dear Mr Scott,

I hope this email finds you well. As a recent Business graduate from the University of Sheffield, I am excited to apply for the position of Junior Sales Manager at TimberCo Ltd.

As a proactive individual and recipient of the 2022 UKBA Women in Business Student Award, I believe I am the perfect fit for this role. During my previous sales internship at John Deere, I demonstrated exceptional persuasive skills by securing contracts with five major clients, increasing revenue for my team’s portfolio by 20% in that quarter.

Moreover, I possess a deep understanding of the timber industry, having worked part time as a sales assistant for over four years at a local wood yard in Sheffield alongside my studies. I am confident that my ability to identify and pursue potential leads, combined with my exceptional negotiation skills, will contribute to the growth of TimberCo Ltd.

I would welcome the opportunity to discuss how my skills align with your team goals and I am available for an interview at your convenience.

Kind regards,

Lydia Pappas

I hope this email finds you well. I am writing to submit my application for the position of Senior Sales Manager at Foreman Foods, as advertised.

With over two decades experience in the food industry, including for leading supplier Brakes, I have consistently exceeded sales targets, notably achieving a 30% increase in revenue for my current employer Tasty Ltd – a whole foods start up based in London. One of my most significant achievements was negotiating a strategic partnership with a major retail chain, resulting in a 50% boost in sales volume in 2021. Alongside an MBA from the Manchester Business Institute, I am well-versed in the latest market trends and consumer preferences, which has allowed me to develop innovative and disruptive sales strategies that have yielded exceptional results in competitive UK and EU markets. Additionally, my leadership skills, supported by a Level 4 Diploma in People Management, have enabled me to build and motivate high-performing sales teams, driving them towards achieving collective success.

I am excited about the opportunity to contribute my expertise to Foreman Foods and lead the sales team to new heights. I look forward to discussing how my proven track record can be an asset to your esteemed company and can be available for interview at your convenience.

Many thanks,

Paulo Sautini

Writing a strong attention-grabbing cover letter is a vital step in landing a good Sales Manager job.

Use the tips, strategies and examples above to get more responses from you job applications and start lining job interview up.

Good luck with your job search!

Sales Manager Cover Letter Examples & Writing Tips

Use these Sales Manager cover letter examples and writing tips to help you write a powerful cover letter that will separate you from the competition.

Table of Contents

Sales manager cover letter example 1, sales manager cover letter example 2, sales manager cover letter example 3, sales manager cover letter writing tips.

Sales managers are responsible for supervising the sales team and achieving the organization’s sales goals. They help to develop their employees’ skills and careers, set their schedules, and review their performance.

You’ll need to show hiring managers that you’re the right person for the job with a strong cover letter.

Check out the examples and tips to learn how to write a sales manager cover letter that impresses employers.

I am writing in regards to your search for a new sales manager at your esteemed company. As the largest independent ad network in the market today, the company defines a great sense of energy and pride within the field; the type of environment I excel in. I believe that my combination of professional experience and education has given me valuable insight and makes me a well-qualified candidate for the position.

I have had several experiences facilitating national marketing/sales managers and quickly developing a rapport with clients as well as colleagues. My understanding of taking on key leadership skills has led me to be a proactive, solutions-minded individual with superior judgment and decision-making abilities. As a result, it has greatly contributed to my valuable insight into the unique position your company holds among its broad worldwide audience.

My strong work ethic and positive energy level give me the confidence that the synthesis of my education and work experience will enable me to make immediate and valuable contributions to your company.

I appreciate the time you have taken to read this letter and to review the resume that follows. I look forward to further discussing with you, during a more extensive interview, the efficiency, and effectiveness that I will bring to my work as a sales manager at your company.

In response to your posting for the position of Sales Manager, I would like to present my resume for your review and consideration. Having worked in a wide range of media sales environments in both sales and sales management capacities and, most recently, having published my own targeted magazine, I believe strongly I present solid experience which would make me an asset to your sales team. My specific applied experience is primarily in print media however I do bring experience in digital advertising sales. I have recently completed a contract position as Sales Manager for a media company whose products include print, consumer promotion, and online properties.

As a sales manager, I have had experience in recruiting, developing and mentoring focused and creative sales teams across the country. I possess solid management skills, sound creative and strategic sales skills and derive tremendous satisfaction from working within a team focused on driving sales and satisfying advertisers objectives in a collaborative manner.

It is with tremendous interest and enthusiasm I offer my resume for your consideration. I am a seasoned media sales management professional with a wealth of advertising industry experience and I am confident in my abilities to assist in growing future advertising sales revenues through a lead by example and motivational management style. I would appreciate your consideration to be a part of your team.

Thank you in advance for your time and consideration of my resume. I look forward to your reply and your interest. I would welcome an opportunity to schedule a personal meeting in order to discuss my qualifications in greater detail at your earliest convenience.

Your advertisement for a sales manager position was of great interest for me as based on your requirements/description I believe I am a perfect fit for the job. I am a pro-active, highly-qualified, and self-motivated professional with a history of cultivating and maintaining win/win relationships. I can communicate easily with both sales staff and clients/customers alike; motivating the salespeople while influencing clients/customers with a credible style that makes them want to do business.

My accomplishments include:

• A track record of consistently successful sales, sales management, marketing, sales training, and operations
• Proven ability to deliver predictable and consistent results
• Contributing to a company’s growth through development and implementation of corporate strategies

Personally committed to continued growth and excellence, I have the drive, energy, vision, leadership, and implementation skills to make a positive difference to your company. I believe my experience in sales, sales management, marketing, and sales training qualifies me for the position.

Greater detail is supplied on the attached resume, including my education in professional development, and I would be glad to elaborate on any of this information when we meet face to face. My 24-year tenure with my previous employer is a testament to my dedication, adaptability, and penchant for learning and growing professionally. I am confident that you will be interested in my track record and ability in order to help your company achieve important business goals while enhancing your company profile. I sincerely hope you will allow me the opportunity to demonstrate this by granting me an interview.

Emphasize your negotiation skills

Sales managers need to have excellent negotiation skills to help their team close deals with a mix of new and existing buyers.

In your cover letter, provide a list of examples of times you were able to close a deal, such as being able to present a better offer or secure a larger order from a client.

For example, “In the past year, I increased the company’s revenue by 5% by negotiating a higher price of $3,000 on a new product, and increased the company’s net income by 5% by securing an annual contract with a large company.”

Emphasize your ability to meet goals

Achieving goals is a top priority for sales managers, who are accountable for meeting quotas and driving revenue. In order to do this, they need to be able to show a proven track record of delivering results.

Emphasize this skill by including specific examples of what you did to meet goals in your cover letter.

For example, “In a six-month period, I increased sales by 10% and achieved a double-digit increase in repeat customers.”

Research the company

One of the best ways to impress a potential employer is to show them that you know something about their company. In your cover letter, discuss how you have been following the company’s recent activities, successes, and upcoming plans.

The most effective way to do this is by reading the company’s annual report, reviewing its website, and reading news articles about the company.

Proofread your cover letter

As a sales manager, you are likely aware of the importance of checking for errors in order to maximize your productivity. Accordingly, when preparing your cover letter, it’s equally important to check for errors.

As you proofread your cover letter, take time to analyze each sentence and ensure it is complete and flows well with the others. Also, check for spelling errors and grammatical mistakes. When writing your cover letter, be sure to avoid passive voice and instead use active voice wherever possible.

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Sales Manager Cover Letter

15 sales manager cover letter templates.

How to Write the Sales Manager Cover Letter

Please consider me for the sales manager opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for timely reporting utilizing SMP licensed software (Certify, CRMez, MS Excel).

Please consider my qualifications and experience:

• Active involvement in trade organizations and/or networking outlets preferred
• Experience writing and executing a local marketing plan
• Proficient computer skills including a familiarity with Microsoft Word, Excel and Outlook
• Practical experience of dealing at ‘C’ level (presentations to and relationships with)
• Knowledge of Application Outsourcing/SAAS would be an advantage
• Understands a consultative selling approach, able to work with colleagues withing the clients buyer network and be able to craft solutions that will provide business benefits
• Understanding of how projects are planned and executed
• Excellent interpersonal skills and able to establish positive relationsips with clients and colelagues

Thank you in advance for taking the time to read my cover letter and to review my resume.

Royal Pfeffer

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG

Responsibilities for Sales Manager Cover Letter

Sales manager responsible for analytical leadership and analysis best practices, in an environment heavily relying on MS Excel, for Mueller professionals both inside and outside the Value Stream enabling analysis with accuracy, speed, and sophistication.

Sales Manager Examples

Example of sales manager cover letter.

Previously, I was responsible for your RM and VP/AVP a written recap via email and/or MS WORD document summary.

My experience is an excellent fit for the list of requirements in this job:

• Translate business initiatives into immediate and quantifiable sales objectives and results
• Develop and monitor performance standards that lead to prioritization and achievement of sales volume and margin objectives across all product groups
• Monitor, communicate, and adjust performance objectives based on changing market conditions / situations to achieve annual growth objectives
• Champion change management efforts to continually increase sales team effectiveness and engagement
• Provide regular coaching and mentoring to sales team
• Experience leading sales team, providing coaching, developing talent, and building a high-performance team
• Advanced computer applications, specifically Microsoft Word & Excel
• Practical experience in managing sales team and excellent understanding of selling & organizational & planning skills to execute efficiently

Thank you for considering me to become a member of your team.

Shiloh Leannon

I would like to submit my application for the sales manager opening. Please accept this letter and the attached resume.

Previously, I was responsible for lessons learned to commercial and MS sales support teams.

Please consider my experience and qualifications for this position:

• Broad product / market sector experience
• Possess a good understanding of all functional areas in a leasing company
• A good understanding of IAS and UK lease tax legislation
• Strong organisational & interpersonal skills
• Strong background in coaching, managing & training inside sales representatives
• Expert in pipeline management
• Exercise independent judgment and discretion to perform job duties
• Well-organized with a strong work ethic

I really appreciate you taking the time to review my application for the position of sales manager.

Brooklyn Murazik

I submit this application to express my sincere interest in the sales manager position.

In my previous role, I was responsible for sales leadership for the Software House product brand within the assigned South Central Region of the US (TX, NM, OK, AR, LA and MS).

• Experience developing and implementing strategic sales plans that create customer value and fuel future growth
• Experience selling sheets in the corrugated market to the independents
• Strategic And Analytical Focus Self Motivated With Strong Time Management Skills Strong Oral And Written Skills
• Superior Negotiation Abilities Strong Microsoft Word, Powerpoint, & Excel Skills Preferred
• Willing to relocate and is familiar in travelling within the Klang Valley and Kuala Lumpur
• Travel to Uline locations and other states (New Hampshire and New Jersey) as needed
• Strong work ethic and discipline with excellent territory and time management skills
• Work duties performed in an office environment, and include accompanying sales representatives on in-home sales visits, canvassing, and events

Thank you for taking your time to review my application.

Frankie Upton

I am excited to be applying for the position of sales manager. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for influence and administration to an existing sales effort across various parts of MS.

• Proven successful track record of Formwork Hire and Sales industry
• Proven successful track record in the civil Engineering/Construction industry with proven knowledge on temporary works applications
• Proven successful track record in a Sales Managers role in an industry relating to construction equipment supply function to the civil Engineering/Construction industry
• BSC Business Management or Business Management higher Diploma
• Sales Management - Higher diploma
• Experience in forecasting, managing P&L, OPEX and significant sales
• Experience working with representatives and distributors
• Intermediate level skills with Microsoft Office software

Quinn Heidenreich

In response to your job posting for sales manager, I am including this letter and my resume for your review.

In the previous role, I was responsible for end to end oversight for cross-channel Specialized Sales Programs (Mortgage Specialist (MS), and Lending Specialists (LS)) across Personal & Commercial delivery.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Good skills in MS Office (especially Power Point)
• Self-confidence, open for socializing and networking, commercial acumen (focus)
• Cultural update Interest in markets trends and food industry
• Retail distribution negotiation
• Technical skills Flavors industry related challenges, innovation process, and ingredients
• Good knowledge of flavors usage or food application is useful
• No experience of flavors usage or food application can be balanced by a strong curiosity and abilities to learn quickly
• Transform Marketing and Sales (see LEVERAGE) leads into Opportunities

Lennox Cummerata

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Home » Job Tips » Resume Writing Tips » Sales Manager Cover Letter

Sales Manager Cover Letter: A Complete Guide

Did you know that 83% of hiring managers read the cover letters to shortlist candidates for an interview? This is why most companies require applicants to submit a cover letter with a resume as a part of their job application process. So, if you are applying for the sales manager position, it is pertinent to craft an effective cover letter that accurately reflects your skills, qualifications, personality, etc.

In this blog, we will provide you with all the necessary information to create a compelling sales manager cover letter that will catch the attention of potential employers and increase your chances of getting hired. From formatting and structure to tips, we have got you covered.

Table of Contents

How to Craft a Cover Letter for a Sales Manager Position?

Here are essential sections to include in your sales manager’s cover letter.

1. Start with a Header

Begin by introducing yourself to the hiring manager by including your contact information in a heading. Include details such as your name, phone number, email address, and city of residence. To make it stand out, you can use a larger font size for your name while keeping the rest of the content consistent with the body of your letter.

2. Include Salutation/Greeting

It is important to carefully consider the greeting or salutation in your cover letter. One way to do this is by researching the company and finding out who will be reading your application. If you know their name, you can personalize the greeting by including their name as ‘Dear [Reciever’s Name]. In cases where no specific name can be used, ‘Dear Hiring Manager’ would suffice as an appropriate and professional alternative option.

3. Formal Introduction

The opening paragraph of your sales manager cover letter should serve as an introduction to who you are. Begin with a statement that highlights why you believe yourself to be the ideal candidate for the position, expressing enthusiasm and interest in the role, or explaining what drew you towards applying. In case someone recommended the job opportunity, consider seeking their permission before mentioning them in this section of your letter.

4. Highlight Qualifications and Skills 

The body paragraphs of the cover letter for the sales manager job should highlight some of your notable skills and qualifications as an applicant. It can be helpful to carefully review the job description of the company you are applying to. By so doing, you will be able to get helpful insights on relevant skills to include in this section.

5.  Present Yourself as a Strong Candidate

Explain the qualities that make you a strong candidate for the sales manager role. You can discuss previous work experience to highlight your strengths. For example, if you were previously a sales manager, you can give specific examples of how you improved the performance of your sales team. This can demonstrate your leadership skills or your aptitude for sales management. 

Even if your previous experience does not directly relate to the position you are applying for, mentioning examples where you have taken on leadership responsibilities or provided exceptional customer service can demonstrate your commitment to the sales manager position.

7. Include a CTA

A call to action (CTA) is a written statement that motivates the reader to complete a particular task. In your cover letter, the CTA could mean expressing your enthusiasm and interest for the position and further communication. 

For instance, you could state, ‘I am genuinely interested in the sales manager role and look forward to an opportunity to discuss how I can contribute to your company in an interview.’ Additionally, include information on how they can reach out to you through email or phone if desired.

8. Sign Off Professionally

A sign-off is a formal closing phrase that includes a complimentary close and your signature (or a digital signature). There are numerous appropriate options for professional sign-offs. Some examples include ‘Yours sincerely’, and ‘Best regards’. 

Cover Letter Template for Sales Manager 

Here is a sample cover letter template for a sales manager.

Cover Letter for a Sales Manager Role

Here is a sample cover letter for a sales manager job application.

Important Tips & Tricks to Remember

Here are relevant tips to guide you in structuring the best cover letter for a sales manager.

1. Customize Your Cover Letter

Being aware of a basic structure can serve as a guide for crafting your cover letter. Yet, it is essential to avoid using the same template for every job you apply to. Instead, take time to customize each cover letter specifically for the position you are interested in applying for. 

Read the job posting carefully and understand the key skills or qualifications mentioned. Then tailor your cover letter to showcase how your skills align with the company’s expectations. You can use examples for this purpose. 

2. Include Keywords

To make your sales manager’s cover letter effective, using the right keywords is essential. These words are also crucial in catching the attention of potential employers. Additionally, with Applicant Tracking Systems (ATS) becoming increasingly common in recruitment processes, incorporating relevant keywords becomes even more important to avoid being overlooked by an automated system.

To identify suitable keywords for your cover letter, carefully read through the job description and take note of any terms mentioned under the requirements or responsibilities sections. Prioritize the technical skills you possess as well as specific credentials and software/tool proficiencies that are related to the role you’re applying for. 

3. Be Concise 

Rather than giving excessive details about your work experience and credentials in your cover letter, it is advisable to keep it concise. The standard practice is to limit the length of a cover letter to one page, or even less if necessary.

Considering that hiring managers have numerous applications to go through, a lengthy cover letter may not receive proper attention. Therefore, keeping it brief but impactful can help ensure that your application stands out among others.

4. Review and Proofread

After completing your cover letter, it is important to review and proofread it carefully. Do not submit the letter until you have made a thorough spell check and revision. Additionally, seeking another person’s perspective can be beneficial in spotting any mistakes that may have been overlooked. Consider asking someone you trust to review your letter before finalizing and submitting it.

In this blog, we have covered tips and sample templates for a sales manager’s cover letter. A professionally crafted cover letter for the position of sales manager is essential in effectively presenting your abilities and background to potential employers. By submitting an impressive cover letter that sets you apart from other candidates, you increase your chances of being invited for an interview and ultimately securing your desired job as a sales manager. 

If this blog has been helpful to you, let us know in the comment section below. Also, remember to optimize your CV by exploring this blog on the best resume formats with samples .

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Sandipta Banerjee has completed her Master's in English Literature and Language. She has been working in the field of editing and writing for the past five years. She started her writing journey at a very young age with her poems which have now evolved into a poetry blog. She was working as Editorial Head in a US-based publishing house before joining Internshala.

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Sales Cover Letter Example for 2024 (w/ Templates!)

You've always had a knack for sales, but now you’ve come a long way from making cold calls and practicing your pitch in front of the mirror. 

You’re ready to turn your talent into a full-time gig.

There's just one hurdle left: writing that dreaded cover letter. Staring at the empty page that's supposed to sell your skills and experience feels a lot like standing in front of a tough client you just can't land.

But don't worry!

In this article, we're going to show you how to sell your professional skills, one sentence at a time.

Here’s what we’ll cover: 

• What Makes a Great Sales Cover Letter Example
• 5 Steps to Writing the Best Sales Cover Letter
• 3 Essential Cover Letter Tips for Sales Pros

...and more!

So let's close the deal.

Sales Cover Letter Example

5 Steps for the Perfect Sales Cover Letter

You’ve seen what a great sales cover letter looks like. Now it's time to start writing your own . 

Simply follow these tried-and-tested steps:

#1. Put Contact Information in the Header

Kick off your sales cover letter with your personal information right at the top, similar to your resume . Here's the lowdown on what to include:

• Full Name. Your whole name should sit at the top of the document.
• Job Title. Be specific about the sales role you're targeting (e.g. Sales Manager ). This helps the hiring manager sort through heaps of applications more efficiently.
• Email Address. Keep it simple and professional. Your old, quirky email won't cut it. For instance, [email protected] is a no-no, but [email protected] is good to go.
• Phone Number. Make sure it’s correct, and if you're aiming for a job in another country, add the international dialing code.
• Location. Usually, your city and country are enough. But if you're open to remote work or moving, say so.
• Relevant Links (optional). If you have a LinkedIn profile or a portfolio, this is a good spot to include those links.

Next up, list the hiring manager's details:

• Company Name. Put down the company you're looking to join.
• Hiring Manager’s Name. If you can find it, include the name of the hiring manager for the sales department. The company’s website and LinkedIn are good places to look.
• Hiring Manager’s Title. If you learn the hiring manager's official title, use that instead of just "Hiring Manager." For example, the person reviewing your application might be the “Head of Sales”.
• Location. Note the city and country, especially if the company is global. You can get more detailed with the street name and number if you want.
• Email Address (optional). If you manage to find it, throw in the hiring manager’s email as well.
• Date (optional). Include the date you’re writing the cover letter. It adds a touch of professionalism.

#2. Address the Hiring Manager

Once you've laid down your contact information , it's time to address your cover letter to its intended reader. Skip the old ‘To Whom It May Concern’ —it's a snooze-fest.

First up, do a little digging. Look at the job ad, the company's website, or their LinkedIn page to find the name of the hiring manager for the sales role you're applying for. This way, you'll get their name and possibly their email too.

When it comes to addressing the hiring manager , it's good to be formal but not stuffy. Go for "Mr." or "Ms." followed by their last name. If you're unsure about their gender or marital status, just use their full name. Like so:

• Dear Mr. Johnson,  
• Dear Emily Johnson,

If you hit a wall and can't find any details about who the hiring manager or the head of the sales department is, aim your letter at the department or the entire company:

• Dear Sales Department,
• Dear Sales Hiring Team,
• Dear HR Recruitment Team,
• Dear Sales Division Lead,

#3. Write an Eye-Catching Opening Statement

Hiring managers usually only take a few seconds to scan each application. That means your opening paragraph needs to be as attention-grabbing as possible.

A good approach is to lead by stating why you're drawn to the sales job. A little enthusiasm for the field or that specific role can go a long way in catching a manager's eye.

Knowing a bit about the company can also set you apart from the crowd. The more clued in you are, the easier it is to show why you'd fit in well with their team. This signals that you're not just applying at random but are genuinely keen on this particular job.

If you've already got some experience under your belt, feel free to open with a big win or key skills that make you ideal for the role. 

That said, keep this part snappy. The aim is to hook the hiring manager into reading more about you, not going into depth about how you made your achievements happen.

#4. Use the Cover Letter Body for the Details

The main section of your sales cover letter is where you should get down to business and elaborate on who you are as a candidate. 

Remember - this isn't a place to copy-paste your resume . Instead, aim to showcase why you're the ideal candidate for the sales role you're eyeing by providing additional information.

So, to begin with, avoid repetition. Don't regurgitate your resume; add color to it. Discuss the achievements that prove you're good at closing deals or retaining clients. Look at the job ad and let it guide you. If they're seeking someone who can work in a fast-paced environment, highlight a time you thrived under pressure.

Also, be specific. If the job focuses on B2B sales, point out how you've succeeded in that area rather than discussing your retail experience. This tells the hiring manager that you understand what they're looking for and can deliver on it.

And, as we already mentioned, knowledge of the company is a big bonus. If you understand their sales approach, competitors, or target markets, say so. It shows you're serious about the job and have done your homework.

Need more inspiration? Check out more cover letter examples in this article. 

#5. Wrap It Up and Sign It

Ending your sales cover letter on a high note is crucial. This is your last chance to make a lasting impression , so don't drop the ball here.

Start by summarizing why you're the right pick for the sales role. Reiterate your key skills or most noteworthy achievement(s). You've made your case; now wrap it up in a neat package.

Finally, add a call to action. Prompt the hiring manager to do something next, like contacting you for a further discussion. This proactive step can set you apart and enhance your odds of landing an interview.

Lastly, sign off the right way. Keep it professional yet personal. Here's an example of what this could look like:

I’m eager to discuss how I can contribute to your sales targets and team goals. Please feel free to reach out so we can set up an interview at your convenience.

Best regards,

If "Best regards" feels too played out for you, here are other sign-offs you can consider:

• Kind regards,
• Respectfully,
• Thanks for your time,

This last section is your final shot to resonate with the hiring manager. Make it count.

3 Essential Business Cover Letter Tips

You're now up to speed on the basics of cover letters. 

Next up, we'll dive into some must-know tips to take your sales cover letter to the next level, starting with: 

#1. Match Your Resume

Going for that sales position? Then having a sharp application matters.

For that exact reason, get your cover letter to match your resume in style and formatting. A mismatch might come off as unprofessional. 

Keep your information straight and clean on the page, and ensure your fonts are on point from top to bottom. Oh, and while you're at it, get those margins and line gaps just right. Let's keep that cover letter snappy and on one page. 

Pitch yourself perfectly!

Or Use A Cover Letter Template Instead

Want to skip all the hassle? 

Our cover letter templates are just the ticket. Use our resume builder while you’re at it, and then match your cover letter to the T. 

Not to mention, with input from global hiring experts, all our templates are top-notch and industry-approved.

Problem solved!

#2. Mention Qualifications

You can't skip talking about your qualifications in your cover letter, especially for a sales job. 

Qualifications aren't just a checklist for hiring managers; they're the building blocks that show you can do the job well. So, dig a little deeper than your resume. 

Sure, your resume says you led your team in sales for three quarters. But in your cover letter, you can say how you did it. Did you initiate a new customer engagement strategy? Or maybe you excelled at cold calls? Make sure to explain it. 

By expanding on your qualifications, you're giving the hiring manager a sneak peek into how you operate and what you could bring to their team. Trust me, they'll appreciate the extra insight, and it might just land you that interview .

#3. Add Any Relevant Links

As an extension of your sales resume , your cover letter is a great place to add any relevant links. 

Sure, your resume might have a section for your LinkedIn or portfolio, but why not make it easy for the hiring manager? 

Direct them straight to the good stuff. Add a line in your cover letter that says something like, "You can see examples of my sales achievements on my LinkedIn profile," and then hyperlink it.

Doing this sends a clear message: you're not just talking about your skills and achievements; you're showing them off in real time. It saves the hiring manager time searching for them and gives them an easy way to learn more about you right away. It's a small detail, but it could make you stand out in a crowded field.

Key Takeaways

And that’s a wrap on what makes a great sales cover letter!

We hope that our guide has made you more confident about writing your own sales cover letter and that you’ll land your dream job right away.

But before we go, let’s recap our most important points from this article:

• Start your sales cover letter by including all your relevant contact information and then fill out the hiring manager’s contact information. Keep this factual, especially your email and phone number. Otherwise, you might miss an interview opportunity.
• Add hyperlinks to your cover letter for convenience. Even if your sales resume already links to your LinkedIn profile or a sales portfolio, you should add them to your cover letter and make it easier for the hiring manager to see them.
• The body of your cover letter is where you should go into detail about what makes you right for the job. Make sure you don’t skip your qualifications—they can make you stand out from other candidates and help convince the hiring manager you’re right for the job.
• Before you send in your cover letter, sign it off professionally. Pick an appropriate closing line and add your full name underneath before sending in your application.

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Politics latest: Tories' Rwanda bill defeated for fourth time in Lords; Sunak and Netanyahu hold phone call

Rishi Sunak's smoking ban passes convincingly on second reading, despite high-profile Tory MPs voting against it - while his Rwanda bill is defeated again. Meanwhile, the PM holds a telephone call with his Israeli counterpart Benjamin Netanyahu.

Tuesday 16 April 2024 19:38, UK

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• Politics Hub With Sophy Ridge  is live on Sky News - watch above and follow updates
• Rwanda bill heading back to Commons on Wednesday after government suffers fourth defeats in Lords
• Government wins vote on smoking ban despite opposition from ministers
• Sophy Ridge:  Why the next Tory leadership contest will loom large over tonight's vote
• Number 10 criticises 'extremely disturbing' bid to shut down National Conservatism conference by Brussels police
• Farage - who addressed event - speaks out
• Darren McCaffrey: Crackdown only helps cancel culture cause espoused by NatCon attendees
• Live reporting by Ben Bloch and (earlier)   Faith Ridler

We've just had reaction from public health minister Dame Andrea Leadsom to the legislation designed to stop young people ever smoking passing in the House of Commons.

She told Politics Hub With Sophy Ridge : "I'm really pleased actually."

She noted that it was a free vote and it "passed on Conservative numbers".

"It's great news for the prime minister's top priority," she said, saying the legislation was about "free[ing]" young people from nicotine addition.

Vaping is not being banned outright in the bill, and Sophy put to the minister that new research showed vaping could be almost as harmful as smoking over the long run.

She replied: "The fact is that there are six million smokers and many of them, you know, a majority, vast majority of them would love to be able to stop or wish they'd never taken up smoking in the first place.

"And the best quit aid that we have is of course switching from smoking to vaping."

She also hailed the powers in the bill to "be able to restrict flavours, packaging, to put vapes behind the counter" in order to stop vapes being attractive to children.

Lord Cameron is heading to Israel overnight for a one-day visit.

The foreign secretary is set to meet Prime Minister Benjamin Netanyahu and his Israeli counterpart, Israel Katz, a British official told The Times of Israel.

The paper also reports that Lord Cameron wants to discuss expanded humanitarian aid routes to Gaza, with a particular focus on opening the Ashdod Port and a new crossing from northern Gaza, an official 

He will also discuss the Iranian missile and drone attack, tensions in Lebanon, and the hostage crisis.

Rishi Sunak's bill to ban young people from ever being able to smoke has passed its first Commons hurdle.

However, it appears a swathe of Tory MPs opposed the legislation, and many also abstained.

A total of 383 MPs voted in favour of the bill, while 67 opposed it.

Business Secretary Kemi Badenoch announced earlier today that she would vote against the legislation, along with ex-PM Liz Truss and other former ministers.

We will bring you the full breakdown as soon as we have it.

Our weeknight politics show  Politics Hub With Sophy Ridge  is live now on Sky News.

The fast-paced, extended edition of the show dissects the inner workings of Westminster, with interviews, insights, and analysis - bringing you, the audience, into the corridors of power.

Tonight, Sophy is joined by public health minister Dame Andrea Leadsom to discuss the government's proposed smoking ban being voted on by MPs this evening.

She will also hear from Labour's shadow paymaster general  Jonathan Ashworth  on his party's pledge to protect family finances, as well as the votes in parliament on the Rwanda bill and the proposed smoking ban.

On Sophy's panel tonight are:

• Mercy Muroki , former government advisor on gender policy;
• Andrew Fisher , former head of policy for Jeremy Corbyn.

Watch live in the stream at the top of this page, and follow all the latest updates and key moments right here in the Politics Hub.

Watch  Politics Hub With Sophy Ridge  from Monday to Thursday on Sky channel 501, Virgin channel 602, Freeview channel 233, on the  Sky News website  and  app  or on  YouTube .

Rishi Sunak has spoken by phone to his Israeli counterpart Benjamin Netanyahu almost three days after Iran's attack on Israel that the UK helped stop.

We've just had a readout from Downing Street on the contents of the phone call.

A Downing Street spokesperson said the PM "reiterated the UK's steadfast support for Israel's security and for wider regional stability.

"Prime Minister Netanyahu thanked the UK for its rapid and robust support in the face of Iran’s reckless and dangerous attack on Saturday."

The spokesperson went on to say that Iran had "badly miscalculated and was increasingly isolated on the global stage".

The PM "stressed that significant escalation was in no one's interest and would only deepen insecurity in the Middle East" - and told his counterpart that this is a moment for"calm heads to prevail".

He added that the G7 is "coordinating a diplomatic response".

Mr Sunak and Mr Netanyahu also discussed Gaza, and the PM told his counterpart that he is "gravely concerned about the deepening humanitarian crisis", and called for much more aid to enter the strip.

The PM also "said it was deeply disappointing that Hamas blocked a deal at the weekend that would have saved Palestinian lives and secured the safe release of hostages".

As we reported earlier today, a local mayor in Belgium ordered the police to shut down the National Conservatism conference, which was being attended by Reform UK's honorary president Nigel Farage and former home secretary Suella Braverman.

The mayor cited public safety fears and not wanting the "extreme right" in the city.

The event was eventually not closed down, but police stopped people entering the venue.

The prime minister of Belgium, Alexander De Croo, has now condemned the action of the local mayor.

He said in a post on X: "What happened at the Claridge today is unacceptable.

"Municipal autonomy is a cornerstone of our democracy but can never overrule the Belgian constitution guaranteeing the freedom of speech and peaceful assembly since 1830.

"Banning political meetings is unconstitutional. Full stop."

A government minister has confirmed she will not be supporting the government's legislation to ban smoking. 

Anne-Marie Trevelyan, who is a minister in the Foreign Office minister wrote on X: "I have pondered long and hard about how to vote and have decided that in its present form I cannot support it.

"This is just stage one of the legislation and I hope that at the next stage we can make amendments which will make it law which will be more likely to actually deter young smokers without removing freedom of choice for adults.

"My granny smoked all her life, the rest of us have always been opposed to it as a result. But her ability to decide for herself is one which I would not want to remove.

"So what might work? That we raise the age of being allowed to smoke to 21, since most young people start before they are 20.

"Logically this will therefore see far far fewer people take up the bad habit in the first place."

Her comments come after Kemi Badenoch, the business and trade secretary, announced she would be voting against the bill (see 17.42 post).

In the final vote on amendments to the government's Rwanda bill today, the Lords handed Rishi Sunak a fourth defeat.

This amendment mandates that those who worked with the UK military or government overseas, such as Afghan interpreters, to be exempted from removal to Rwanda.

The House of Commons rejected a similar measure yesterday, but the Lords are insisting.

The result is:

• 253 in favour;
• 236 against.

That means the amendment passes with a majority of 57.

As a result of today's votes, the bill will return to the House of Commons tomorrow for MPs to have their say, as the parliamentary "ping-pong" process continues.

After a series of wins in the House of Commons yesterday, the government is suffering a series of defeats in the House of Lords today.

Peers just voted in favour of an amendment to restore the jurisdiction of domestic courts in relation to the safety of Rwanda and enable them to intervene.

That means the amendment passes with a majority of 17.

Rishi Sunak and Benjamin Netanyahu will speak on the phone tonight, Sky News understands.

It comes after Mr Sunak told MPs yesterday during a statement to parliament following Iran's attack on Israel that he would be speaking to his Israeli counterpart "shortly".

After what No10 called said was issues with scheduling the call between the leaders, a time has now been set for this evening.

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