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7 of the Best Business Plan Templates You Can Download for Free Right Now

A little guidance from one or more of these templates will help transform your business idea into a concrete plan that can attract investors..

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Your business plan serves as the roadmap for your company. It helps you iron out details like your marketing plan, target market, financial projections, and more. Plus, if you're seeking any sort of venture capital investment , you'll need a professional business plan as part of your slide deck.

Writing a good business plan takes some thought and time. Working off of a template can make the process easier and ensure you don't leave out anything important. Luckily, there are some top-notch business plan templates available for free to help you get started.

1.'s One-Page Templates

Sometimes, a simple one-page business plan template is the best. offers three sample templates already filled in for different businesses. You can get ideas from these completed models and easily adapt them to suit your business.

Oprah's site doesn't offer quite enough variety of business types or templates here for my taste. But, with all your plan's details on one page, these provide a more manageable way to get started outlining your small business. That's especially true if longer, multi-page business plans look a little too overwhelming right now.

2. My Own Business Institute's Comprehensive Plan Template

My Own Business Institute offers a comprehensive template broken down into 15 different sections. This template covers everything from your vision for your new business, to acquisitions, cash flow, and more.

The formatting is basic and easy to edit, refine, and make your own. The sections and prompts do get you actively thinking about business components you may not have planned out yet. This particular template may be a bit too detailed for some startup founders, but that could make it a better candidate for taking portions and combining them with other templates.

3. BizGym Funding Plan Templates

If you already know you'll be reaching out to potential investors, the BizGym free business plan template may be an ideal choice. This template is designed specifically to help you pitch your startup business. You can access one-page plans, executive summary versions, and full business plans.

You can even invite teammates to work on and edit the plan online, allowing for a collaborative effort. One of the cons with this template is that you have to sign up for a free BizGym membership to gain access.

4. The Balance's Business Plan Template

If you're new to writing a business plan, The Balance's template is one of the most user-friendly options you'll find. This template is the most helpful one on the list in my opinion because it's such a comprehensive and well written guide and helps you through every section.

One of the cons here is that there's a lot to sift through that many entrepreneurs may not need. However, the template has an advantage in that you can copy and paste it into a Word document, giving you flexibility for editing.

5. BPlans' Modern, Professional Template

The BPlans template incorporates everything you'll want if you plan to approach investors or secure a loan for your business. Students at universities like Princeton and Babson have used this one as they learn how to start a business.

This template digs into the details that matter to investors and banks, which may not be a fit for new founders who just want to get the basics of their business on paper. It will get more advanced founders to think like an investor though. If you're not sure how to get started, BPlans' library offers more than 500 sample business plans for inspiration.

6. Business.Govt.Nz's Template

The Business.Govt.Nz business plan template includes guides and prompts to help you think about the details of your business, from company description to competitive analysis. It outlines steps you'll need to take for marketing strategy, funding, and more. The site does offers a couple of thorough plans, but there isn't as much variety to pick from here compared to other resources. 

7. Plan Buildr's Step-By-Step Plan

The Plan Buildr template is a more brief, less overwhelming template and can be completed in just 10 minutes. It's broken down into simple steps and it will even calculate financials for you. One of the cons here is that it's just not as comprehensive as others on my list. It can, however, be an ideal choice for your first draft, especially as you're still ironing out details of your financial plan.

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Oprah found The One Page Business Plan

Posted on October 24, 2008 April 3, 2016 Author business901

Melodie Leidrich, the Marketing Manager of The One Page Business Plan Company shared this news with me today:

We are very excited to share the news with you… The Assistant Editor of O, The Oprah Magazine, called very excited to have just learned about OPBP from one of Jim’s clients who has been on the Oprah show twice. They were publishing a new book, O’s Big Book of Happiness, which is a compilation of articles from the magazine. One of the articles in the book, titled Your Great Idea, Whose Time Has Come , provides a website link to sample business plans. And they were in a panic to replace these business plans… which were way too complicated and outdated.

We provided her with 3 sample One Page Business Plans… and she loved them! Check them out here:

We also just learned that One Page Business Plans will be mentioned in the December issue of the O Magazine. In the letters pages, they responded to a reader who wants to start her own food company. At the end of the response they told her she could “Go to to see samples from Jim Horan, creator of One Page Business Plans.”

Kind of neat stuff when you consider the influence that Oprah has in this country.

P.S. There has been a run on The One Page Business Plan for Financial Services and I wonder why?? Do you think someone thinks they need a plan now.

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Oprah Winfrey built a media empire using the same basic principles that has earmarked every successful entrepreneur .  You can apply the same ones to drive your own success.

When you look at your role models, have you had what I call a pity-party? It’s where you sit, wondering (with lots of envy), why not me?  Those moments where you think, ”I do the same things and, just like cooking, mine looks nothing like the pictures.” I have had some of the best pity-parties the world has seen. I began to study my role models,  really study , to work out what the differences are and how I could change me. I would like, over a series of articles, to share with you just how each one of my role models actually does the cooking…

Oprah Winfrey is a unique story and there are many factors that contributed to her enormous success, including personal qualities like relentless drive and belief. Like most self-made business people, Oprah Winfrey is smart, talented and persistent. Following her as a business role model for decades, I already know that Oprah’s business Harpo has – business plans, an operating model, mission statement, strategies, adaptability and core values. I have copies of each of them (its on their website).

So What Is the Difference?

A recent article by Jenna Goudreau captures the essence of  how the media queen’s strategy for success is based on three branches of leadership: Her team, vision and values.

  • Manage relationships: Relationship building is the core of the Winfrey leadership – her TV success hinges on her ability to connect. So how does Winfrey harness that capacity in every business activity? She hires and nurtures top talent, cultivates mentors and powerful allies, and, above all, sustains her relationship with her audience.
  • Define and pursue your vision: The ability to dream big isn’t unique; we can all do it. It’s Oprah’s ability to sustain her vision that truly sets her apart. Goudreau notes that Winfrey built her empire step by step – using her television show to found a production company and then diversifying into print, radio and online media businesses and launching a high-profile charitable foundation.
  • Focus on core values: Winfrey’s central message is “live your best life,” and it’s a value she applies to everything – whether reinventing herself, exploring self-help techniques with her audience or engaging in philanthropic activities, Winfrey consistently delivers an optimistic message: Positive change is possible.

You can learn from Winfrey’s remarkable example no matter what industry you’re in or what your key strengths as a woman business leader are. Following these three principles, you can build a foundation for success in your enterprise. Make sure you manage relationships carefully, building and maintaining ties with customers, mentors and allies. Identify and pursue your vision , sustaining it in all aspects of your business and personal life. Lastly, centre all your activies on your core values . You cannot sustain your vision unless you connect all that you do to the whole of what you do. Read Jeanna Goudreau’s complete Forbest article, How to Lead Like Oprah .

About the Author

oprah one page business plan

Julie Wise has over 25 years in business operations, strategy and performance improvements.She is an accredited Member of the Australian Institute of Company Directors and an alumnus of the Institute of Executive Coaching.Julie established The SilverOwl specifically to help businesses with their strategies and operational efficiencies. With Julie's wealth of...

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oprah one page business plan

Investing in Me, Inc.

Ronna Lichtenberg career panel

  • Write a curriculum vitae in 15 lines or less—not a résumé, but a description you might give to someone introducing you as a speaker.
  • Repeat the exercise, but write your description as if it were 15 to 20 years from now.
  • Start thinking about what it would take to get from the first introduction to the second. In CEO lingo, this kind of thinking is called gap analysis.
  • Do you know what your most valuable skills are?
  • Could you write an ad for yourself?
  • Do you sometimes feel there's something stopping you from reaching your potential?
  • A vision for the business
  • Financial skills
  • A marketing plan
  • The ability to manage and motivate others
  • What is your advantage over the competition?
  • How does your "price" compare?
  • Who is your target customer?
  • Create your own ad: Fill in the blanks: The goal of your ad is "to convince ______ to buy ________ because _______." With this goal in mind, create your ad.
  • Pitch your ad: Invite a friend or co-worker you trust to listen to your pitch. Give yourself three minutes for the pitch, and give your friend two minutes for comments.
  • Make an impression: After your pitch, the listener should know what your "brand" was, and what made it different from its competitors. Pop-up window Exercise Two: The Relationship Inventory. Once you know what you're selling, who are you going to tell? In the case of Me, Inc., you're going to be spending your time and energy. You'll be advertising yourself to the people you pay attention to. Make the most of your limited time by spending it with people who can help you grow.

oprah one page business plan


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How to Write a Viable Business Plan on One Page

Posted march 10, 2021 by noah parsons.

oprah one page business plan

If you’ve been putting off writing your business plan, you are not alone. Writing a business plan can seem like a daunting task and an easy one to avoid.

But, it doesn’t have to be. An easy way to start is with a one-page business plan .

Advantages of a one-page business plan

Narrowing down your business idea to a single page is a good exercise. It’s also a more useful way to create a viable business plan in under an hour. Still not convinced? Here are a few other benefits to starting with a single-page plan.

It’s faster to create and iterate

A one-page plan is designed to be done quickly and easily. The short format ensures that you don’t get too caught up in developing a lengthy explanation of your solution, and instead forces you to keep moving through the sections of your plan. 

It’s also a plan that’s not meant to be perfect, meaning you’ll likely revisit it. Luckily, keeping everything to one-page makes it fast and easy to update or adapt specific sections or even your entire plan. 

It provides the clearest picture of your business

There will be plenty of moments over the life of your business where you need to streamline your messaging. From advertisements to pitching to investors, you need to be clear and concise in order to get people on board. That can be difficult to do if you start with overly lengthy explanations of the different elements of your business.

This is why a one-page plan can be so beneficial. It encourages you to keep your descriptions brief and to think more critically about what you need to say about your business. You can always build up from there. 

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How does a one-page plan differ from other business plan formats?

There’s really not much difference between developing a business plan on one page and a good executive summary . The only real possible difference is that if you set out to write a business plan on one page, it must absolutely fit on that one page and must be in a font that most people can still read. A traditional executive summary, on the other hand, can extend to two or three pages, but really should never be longer than that.

If you can condense your executive summary to one page, that’s great. Investors don’t have lots of time to read and a one-page executive summary will get the idea of your business across succinctly. It’s actually a very good exercise to trim down your executive summary to the absolute minimum. This will force you to trim needless words and communicate your business idea clearly and with minimal clutter.

In many ways, a one-page plan serves as the perfect starting point for developing a one-page plan. Starting with one page ensures that your points are brief, clear, and to the point. It also helps you identify what sections you need to elaborate on, whether it’s your milestones, operations strategy, or financial forecasts .

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Who is a one-page business plan intended for?

Single-page business plans aren’t meant for just one type of person or business. They can actually be viable in multiple scenarios. Here are just a few business types that can benefit from starting with a simplified business plan:

Building a business plan on one page is ideal for companies that are in the early stages of figuring out how their idea might work. Instead of spending days on a detailed business plan, working through a simple, one-page plan will provide a solid overview of the business in a format that’s easy to change and adjust. 

As you learn more about your business and figure out how your idea is going to work, you’re going to be making lots of changes to your plan. So it’s much better, and easier to keep all your ideas on a single page.

Startups and pre-revenue businesses

Experimentation and testing are at the core of most startup organizations. It helps keep your organization agile, innovative and reduces risk. A traditional business plan doesn’t really allow for that methodology to thrive — it’s too hard to update and takes too long to write. But starting with a single page provides the flexibility to explore multiple options for your business.

The most important thing is to discover your ideal business strategy. A one-page plan helps you do that and can easily transition into a more refined growth plan.

Established businesses 

Even if you’re not a startup, a single-page business plan can be an extremely helpful tool for documenting your business strategy. You can guarantee that your business plan will be read by your team and get everyone on the same page quickly. Allowing you to spend more time on budgeting, forecasting, and tracking your key business numbers.

In many ways, you actually have a leg up on startups when developing a simple one-page plan. You already know your business, you have actual financial data to input, and can kickstart the process of tweaking and refining your strategy while measuring progress toward your goals.

Business expansions

Expanding your business is incredibly similar to starting one. You’re either launching in new locations, seeking new customers, or even launching a new product or service. And you can use your business plan to effectively plan for the expansion.

Think of it as a checklist for success. You’ve already used it once to launch your original business. With the right tweaks and focus you can use it again. Or if necessary just start fresh, after all, it’s only a single page.

How do I write a simple business plan?

When sitting down to write your business plan, there are a few things you can do to simplify the process. 

Outline the elements of a single-page business plan

First, outline the elements you need to include in your plan. The elements you need to cover include:

  • Value proposition
  • Market need
  • Your solution
  • Competition
  • Target market
  • Sales and marketing
  • Budget and sales goals
  • Team summary
  • Key partners
  • Funding needs

Knowing these pieces upfront ensures that you won’t miss any key components as you write your plan. It also helps enforce how much room you actually have to work with when writing out each section. If you’ve only covered four components and almost have a full page, you may need to simplify things. 

For more detailed instructions on how to fill out these sections, be sure to check out our step-by-step guide .

Stick to bullet points and short sentences

To help avoid the need for cutting material out of your plan be sure to stick to bullet points and single sentences. This is meant to be a streamlined strategy guide for yourself, your team, and any third party that needs to understand your business. So, at this point, it doesn’t need to be overly detailed, and eventually, you can elaborate on specific sections if necessary.

A good rule of thumb is to treat each section as a single tweet. How would you describe your value proposition in just 280 characters? Can you explain what marketing channels will you be using in just three bullet points? Challenge yourself here, and try to streamline your messaging as much as possible. It’s always easier to expand on something rather than having to cut elements out.

Focus on the content

Don’t forget, the content of your business plan is far more important than the formatting. Too many companies spend time focusing on the presentation and graphical display of their plans when what they are saying and how they are saying it is really the most critical aspect of your executive summary. Don’t get me wrong, you don’t want to have an ugly presentation, but focus on the content more than anything else.

Remember that you can always come back

If you’re in the early stages of your business you may not have exact ideas of who your larger team will be, what milestones you’ll need to hit in three years, or even an accurate expense budget. That’s perfectly ok. 

This one-page plan is meant to be an exercise for you to establish the core elements of your business. It doesn’t need to be perfect. You don’t need to have every single thing laid out. Just the general elements that can give you, and anyone else, a clear picture of what your business is and does. 

The intention is for you to come back and revisit this plan . To expand on necessary components and turn it into a one-page document that helps you manage your business . 

Start crafting your one-page business plan

Writing a business plan on one page is a great jumping-off point to work on a more detailed business plan. Once you have a summary of your idea figured out on one page, you’ll be ready to validate, expand and provide more details in a more thorough business plan—if you need to write one. 

For some businesses, a simple plan written on only one page might be enough. Especially if you’re just using it internally and don’t need to share lots of details with outsiders. For other businesses, especially those trying to get loans and investments, they’ll need to provide more details in a larger business plan.

If you need help putting together a simple business plan that you can fit on one page download our one-page business plan template . Or, if you’re looking for a more modern business planning option, you may want to try out a tool like LivePlan . It will walk you through every planning step and help you develop a plan that grows with your business.

Editor’s note: This article was originally published in 2012. It was updated for 2021.

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One Page Business Plan for Word, PDF

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Template Highlights

  • Eight (short) sections: Business Opportunity, Industry Analysis, Target Market, Company Description, Timeline, Marketing Plan, Financial Plan, and Funding Requirements.
  • Easy instructions for each part.
  • Zhuzh it up a bit with your company logo and branding.
  • Download it as a PDF or Word file.
  • Print it, email it, send it via Morse code.

Why all businesses should create a business plan

For startups and enterprises alike, there are many reasons to create a one-page business plan. For example, it can help you:

  • Show your progress and how you intend to grow : Your business plan lists vital information on your company, such as your goals, market research results, and success milestones.
  • Determine a realistic budget to ensure success : If you don’t create a proper plan, you might underestimate fixed and variable costs and, therefore, lack the financial capacity to succeed.
  • Provide concrete information to potential investors : By having a detailed business plan in place, you’ll be able to effectively convey your business goals to internal stakeholders, and you’ll stand a better chance of winning over investors.
  • Fulfill the requirements for securing a business loan : Many financial institutions won’t even consider giving you a loan without seeing your plan.

Should you create a business plan from scratch?

You can do this, but it’s often more hassle than it’s worth. If you’ve never made a business plan before, you’ll need to do a lot of research on what to include and ensure you create a professional and eye-catching document.  If you download our free one-page business plan template, you’ll save time and ensure you cover every relevant detail.

How to use the one-page business plan template

Here are the steps for filling out our template:

  • Enter your contact details to download the template in Microsoft Word or as a PDF.
  • Gather your relevant business documents, such as market research results and financial statements, in case you need to include details from them.  
  • Add information to all the fields, including Company Description, Target Market, Industry Analysis, Implementation Timeline, Funding Required, and Financial Summary.
  • Get feedback from business partners, employees, or other parties to ensure that all information is correct and up to date.
  • Proofread to ensure there are no errors. These look unprofessional, leaving a bad impression of your business.  
  • Save your business plan in various locations and formats. This helps you share your plan with stakeholders via email or present it at company meetings.

Template Preview

One page business plan.

One-Page Business Plan Template

This brief business plan template encourages you to stick to your core message and provide investors with just the information they need to know about your new venture.

The Business Opportunity

What is the problem your business will solve? Focus on the customer’s needs.

Give your elevator pitch. Be succinct, clear, and persuasive.

Be sure to include your value proposition -- What do you offer that no one else does?

Industry Analysis

List key factors for success in your industry.

Who is your main competition?

Company Description

Identify important facts about your business:

• Founding date

• Mission statement

• Type of organization

• Core strengths

• Main leadership

Target Market

Describe your customer segments.

Will you serve a particular geographical area?

Implementation Timeline

Provide a brief summary of how you will roll out the business. Consider depicting the different phases in a diagram. You can use the timeline below as a template.

Marketing Plan

Describe what methods you will use to acquire new customers.

Why would your target market prefer your product or service to another option?

Financial Summary

Cost Structure: What are your fixed and variable costs?

Revenue Streams: How will your business make money?

Funding Required

Present the amount of funding that you are seeking from investors and how it will be used.

HubSpot Tip: Be sure to edit and review your plan for typos before distributing it. Errors in a short document can be distracting to the reader and make you look unprofessional.

Frequently Asked Questions

When should i create a business plan, what types of companies need a business plan, how do i write a one page business plan, what should my business plan focus on, is this template free, can i edit this template, related tags:.

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How to Write an Impressive One-Page Business Plan [Including Templates]

How to Write an Impressive One-Page Business Plan [Including Templates]

Written by: Olujinmi Oluwatoni

How to Write an Impressive One-Page Business Plan [Including Templates]

Looking to launch a startup or drive growth for an existing business?

A well-crafted business plan is a valuable roadmap that can increase your chances of success.

According to a survey by Bplans , companies that wrote business plans were twice more likely to expand their businesses, attract investors, or secure loans compared to those who didn't.

Unlike the traditional multi-page business plan, a one page business plan is concise and snackable. It helps you attract investor attention and quickly communicate your vision and strategies without boring them.

So how do you create an impressive one-page business plan?

In this article, we're going to provide you with practical insights on how to create a one-page business plan effectively. We'll also offer you some customizable templates that will jumpstart your planning journey.

Table of Contents

  • What is a One-Page Business Plan

Benefits of Using a One-Page Business Plan

  • What Should a One-Page Business Plan Include

How to Create a One-Page Business Plan

  • 8 One-Page Business Plan Templates
  • A one-page business plan is a concise document that provides a quick and clear overview of a business's core aspects.
  • One-page business plans are faster to create, serve as an outline for a more comprehensive plan, make it easy to get feedback and are easy to modify and revise.
  • Here are the key elements of a one-page business plan: The executive summary, business opportunity, value proposition, team members, industry analysis, target market, marketing plan, revenue model, implementation time, financial summary, funding requirements and contact information.
  • To design a startup one pager, you should create an outline, research and gather information, choose a template, write the content, design visual components and share it with investors.
  • Visme offers a user-friendly interface with a wide range of customizable templates and features that’ll help you create your one-page business plan seamlessly.

What Is a One-Page Business Plan?

A One-pager business plan is a concise document that summarizes the key elements of a business idea or venture. They serve as a streamlined version of traditional, comprehensive business plans .

With a one-page business plan, you can distill your value proposition, target market, market analysis, strategies and projections on a single page. It is especially useful when seeking to secure funding as it offers a brief overview that can be quickly delivered to stakeholders and investors.

One pager business plans can also be considered a strategy manual for you, your team or any other outside party that wants to gain insight into what your business does.

Here's why creating a one-page business plan is beneficial:

Time Efficiency

Creating a comprehensive, multi-page business plan can take a lot of time and be daunting, especially for business people who have a lot on their plates.

A one-page business plan provides a more time-effective option that enables business owners to describe their business plans without getting bogged down in pointless details.

Investor Engagement

Attracting the attention of investors is difficult since they are always flooded with company pitches.

However, a visually appealing and outstanding one-page business plan can stick out like a beacon. By leveraging the brevity of a one-pager plan, you can pique an investor’s interest by communicating your business potential in a concise manner.

Outline For More Comprehensive Plan

When developing a traditional, in-depth business plan, one-page business plans serve as excellent starting points. It is useful for sketching out concepts before committing significant time to writing a detailed business plan that you'll likely need to revise.

Once you've finished your one-page plan and are satisfied with it, you'll have the right foundation on which to build a more comprehensive version.

Easy to Share and Distribute

One-page documents can be easily shared via print, internet, email, and social media channels.

It's also a handy tool for entrepreneurs to use while presenting their company at conferences or meeting with potential investors. This adaptability makes it easy to share your business idea with stakeholders and investors in a targeted manner.

What Should a One-Page Business Plan Include?

Whether you're in the early stages of developing your business, looking to maintain the growth of your already established business or seeking expansion, your one-page business plan should comprise the following essential elements:

Executive Summary

An executive summary gives an overview of your business story. It is the part of the report where you hook the reader's attention and give a brief overview of your business essence. Your executive summary should be concise and no longer than two sentences.

The Business Opportunity

This section should clearly articulate the precise problem your venture is setting out to solve. You should clearly state the pain points and challenges that your potential users or customers currently face.

Let’s say you’re writing a plan for a logistics software company. Your business opportunity section could look like this:

Many businesses struggle with the complex task of optimizing delivery routes for their fleet, leading to increased fuel costs, longer delivery times, and decreased customer satisfaction. Existing route planning methods often lack real-time updates and fail to account for variables like traffic, weather, and delivery windows. This results in suboptimal routes and operational inefficiencies that hinder businesses from delivering their products in a timely and cost-effective manner.

Value Proposition

In this section of your one-pager, you should briefly describe the unique value of your product and how your company sets out to solve the identified problem.

Using the example above, here’s a value proposition:

Our cutting-edge software harnesses the power of real-time data, predictive analytics, and advanced algorithms to create optimal delivery routes on the fly. By taking into account variables such as live traffic updates, weather conditions, delivery windows, and vehicle capacities, we ensure that every route is not only the shortest, but also the most time-sensitive and cost-effective option available.

Team Members

This is the driving force behind any successful venture. Introduce the key individuals running the operations of the business, including their qualifications and core competencies.

Industry Analysis

Briefly identify your competitors and analyze their strengths and weaknesses. Delve into their market share if the space permits.

But most importantly, take the opportunity to emphasize your own competitive advantage. Highlight what sets your business apart from competitors, whether it's unique features, pricing strategy, technology, or other factors.

Target Market

This section should highlight the specific audience or customer segment that your business is aiming to serve. You can include the following specifics when talking about your target audience:

  • Geographic location
  • Target market size
  • Demographics such as age, income, and lifestyle.
  • Spending habits

Marketing Plan

This part of the business plan explains how you'll promote your goods and services, generate consumer demand and meet it. You should include information such as your marketing channels and promotional strategy.

Revenue Model

You should explain how your business generates or plans to generate income in this section. Highlight your pricing and revenue strategy, whether it is subscription-based, pay-per-use, advertising, licensing or freemium models.

Implementation Timeline

How will you roll out the business and which phases will be involved? Briefly talk about these roadmaps in this section. You can utilize a visual aid such as a chart, graph or map to provide a clear picture of your implementation timeline.

Financial Summary

Your financial summary section should highlight your vital financial indicators such as profit and loss, cash flow, balance sheet and sales projections.

For enhanced comprehension, consider incorporating visual aids to convey the financial data in this section. Fortunately, Visme offers a diverse range of data visualization tools that you can use to visualize various types of data.

Funding Required

In this section, specify the amount of funding you are seeking from potential investors. You should also specify the aspects of your business that the funding will support. Clearly stating your financial needs demonstrates your thoughtfulness in resource allocation.

Contact Information

Include contact details at the end of your plan. This will allow potential investors, partners, customers, and other stakeholders to easily reach out for inquiries, collaborations, or further discussions.

Depending on your purpose for writing this plan, you could leave out certain of the points listed above from your one-page business plan.

Create an Outline

First, list out the essential parts of your business plan. Rank the components and select the ones that are most relevant to your business plan. Then use that to develop an outline.

Research And Gather Information

After determining the sections your one-page business plan should have, the next thing you need to do is gather the information required to fill them.

This may require you to conduct a study on your target demographics, collate past financial statements and identify current market trends. You might also need to conduct customer surveys, analyze competitor performance and collect quotes/estimates for future costs.

The goal of a one-page plan is not to sacrifice accuracy or specificity on the altar of conciseness. So just as with a full-fledged business plan, creating a one-page business plan requires thorough research.

Use a One-Page Business Plan Template

Creating business plans from scratch can prove laborious, especially if you're not a professional designer. However, you can skip all of that grunt work with Visme.

You can choose a template from Visme's collection of one-page business plan templates and adapt it to your specific requirements. Modify the background colors, texts, pictures and font colors, among other things, to reflect your brand identity and taste.

With Visme’s Brand Wizard , you can have all vital brand assets from your website automatically imported into your workspace and applied to every asset you create. Plus, Visme’s sharing and collaboration options make it convenient for teams to work together on creating concise and impactful one-pagers.

Hear what one of our customers has to say about Visme:

“You stumble on some templates and you’re blown away that someone put in such time and effort into creating them. You did not know you needed them in your life until that minute.”

Lorens | Graphic Designer

Write the Content

Condense the gathered information to its core essentials and insert them into the relevant sections that you have previously outlined in step one. Keep each section concise, using no more than two to 3 brief sentences or a bullet list of 2 to 3 key points.

It's important to be mindful of the length here, as trimming down your content when it extends past a single page might be challenging.

Design Visual Components

After filling in all of the text, you might want to add some visual elements to the plan to effectively illustrate information or data.

For instance, you may choose to present market share with the use of a pie chart or depict financial summary using a bar chart, graph or any other data visualization tool. Adding visual components not only makes your design more compelling but can also be an efficient way to manage the space on your page.

Some other visuals you can include are stock photos, 3D graphics, icons, shapes, characters and avatars, ai-generated images, videos and animated graphics.

Share Your One-Pager

It's time to show prospective investors your one-pager now that it's finished. You can download or share the document in a number of ways with Visme.

If your one pager has interactive features, here are some options available to you:

  • Download as an HTML5 file
  • Share via a private link with password access
  • Share via a public link
  • Send an invitation with a link
  • Embed into a website with a snippet code

However, if it's a static document, you can download it as a PDF or an image or share it right on social media.

8 One Page Business Plan Templates

One page business plan.

Crafted to cater to the needs of both startups and established enterprises, this template will help you pitch investors in a clear and succinct way. From your value proposition to target audience, revenue model and key metrics, every vital detail finds its place.

Just like every other Visme template, this design may be customized in every way imaginable. Insert your company's colors, logo, icons and images into the design to give it a more personalized feel.

If you would like to change the custom images, you can utilize Visme’s AI image generator to create new professional images of your choice or improve on existing ones. Simply type your prompts and watch the magic happen in seconds.

One Page Business Plan

Retail Business One Pager Proposal

Whether you're launching a new retail endeavor or refining an existing one, this template is your key to capturing attention and securing support.

Effortlessly communicate your store's vision, unique selling points, target market and sales strategy in a visually compelling format.

Struggling with content? With Visme's built-in AI writer , creating content is a breeze. This tool's sophisticated text creation, modification and proofreading features will help you save time and energy while producing high-quality work.

Retail Business Plan One Pager Proposal

Sales Business Plan One Pager

Whether you're seeking investors, aligning your team, or optimizing your sales approach, this template is your go-to solution.

Use this nifty template to put up a professional-looking presentation of your company's data, products and services and more. Also included are sections in which you may provide details about your business, its offerings, special features, statistics and more.

Sales Business Plan One Pager

With its eye-catching design, you can present your strategies and numbers in a way that captures the reader's attention instantly.

Use Visme's interactive features , such as clickable buttons and links, to pique the interest of your audience and encourage them to learn more.

Finance Business Plan One Pager

Attract potential investors and partners to your finance business with this stunning one pager template.

Lay out your financial strategies, whether it's investment management, financial consulting, or any other niche. Showcase how you'll stand out in a competitive landscape.

This well-designed one-pager incorporates charts, graphs and visuals to make your financial projections and strategies even more compelling. Investors and stakeholders will be impressed by your data-driven approach.

To quickly find design elements in the Visme editor, use the shortcut key. With a simple click of the forward-slash (/), you can conduct a targeted search or quickly skim through the available options.

Finance Business Plan One Pager

Marketing Business Plan One-Pager

Provide your audience with a comprehensive overview of your marketing approach without overwhelming them by using this template. Showcase your target audience, unique value proposition, distribution channels and key performance metrics in a visually compelling format.

Make use of visual aids like charts and graphs to communicate your findings from market research, analysis of the competition and growth estimates. Backed by data, you'll command attention from investors and partners eager to join your journey.

You can also include a link to an explainer video that demonstrates the value you provide. Create videos with ease using Visme and store related files in dedicated brand folders for easy access.

Marketing Business Plan One Pager

Retail Business Start-Up One Pager

Whether you're seeking investment, sharing your vision with potential partners, or mapping out your start-up strategy, this template offers a way to make a compelling case.

With a focus on clarity, this start-up one pager template enables you to present your business concept, target market, product offerings and initial financial projections on a single, engaging page.

You can keep track of the data for each one pager you send out using Visme analytics . More precise activity tracking is possible when you customize each document and save it separately with the prospect's name.

Retail Business Startup One Pager

Tech Business Plan One-Pager

Whether you're seeking funding, aligning your team, or refining your tech strategy, this simple one-pager template is your ultimate tool.

Utilize this template to showcase your product/service, target market, technology stack and key milestones in a visually compelling format.

You can download your design as a JPG, PNG, or PDF to print or share with your team members for collaboration. Sharing Visme projects through live links allows you to track who accessed your work using Visme’s analytics.

Tech Business Plan One Pager

Ecommerce Business Plan One-Pager

The vibrant color used in this design is sure to catch the eye of your audience right away. This makes it an excellent option for showcasing the worth of your eCommerce solution to potential investors or business associates.

This one-pager touches on your product range, market analysis, marketing strategy and analysis in a visually captivating format.

Ecommerce Business Plan One Pager

Using Visme's collaboration features , you may swiftly solicit input from your partners or mentors while controlling permissions to edit or comment.

To add people to your workspace, follow the short tutorial video below.

Create Winning Business Plans with Visme

One-page business plans are great because they force you to distill your ideas and goals into concise and focused points. This brevity makes it easier to communicate your vision to investors, track progress and adapt to changes quickly.

Creating a professional one-page business plan is seamless with Visme. You can access a wide range of customizable templates, graphics to effectively convey the plan and impress your audience.

Visme's real-time collaboration tools and flexible sharing options allow you to effectively involve all relevant parties in developing and communicating your business plan, even when you're not physically together.

Apart from one-pager business plans, you can make all types of business one pagers , pitch decks, proposals , reports and all kinds of business content in minutes with Visme.

Sign up for Visme today to start creating excellent and compelling business content that’ll help you achieve your business goals.

Create winning one-page business plans with Visme

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About the Author

Olujinmi is a Content writer for Visme who creates human-first SEO content. She loves helping businesses smash their ROI goals with strategic content development and optimization. When she’s not writing, you’ll find her composing songs.

oprah one page business plan

One-Page Business Plan Templates with a Quick How-To Guide

By Joe Weller | April 6, 2020

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In this article, we’ve gathered a variety of free, one-page business plan templates for you to download in Excel, Word, and PDF formats. 

Included on this page, you’ll find a one-page business plan template for a service business , business plan template for a product business , business plan for a real estate agent , a Lean business plan template , and more. To help get you started, we’ve also included an example of a one-page business plan , and  a quick guide on how to create your one-page business plan .

One-Page Business Plan Template

oprah one page business plan

Download One-Page Business Plan Template

Excel  | Word  |  PDF | Smartsheet

Use this one-page business plan template — designed to be simple, organized, and easy to use — to immediately get started on your plan. Write down your thoughts and key ideas as you decide if your business concept is viable, and adjust it as circumstances change. You can also use this template as a basis to build a more detailed and elaborate plan.

One-Page Business Plan for a Service Business Template

One Page Business Plan For A Service Business Template

Download One-Page Business Plan for a Service Business Template

Excel | Word | PDF

This business plan template is designed specifically for businesses that provide a service. The one-page plan provides space to list the essential information about your strategy, including the service you offer, the problem you are solving for customers, your mission and vision statements, target audience, staffing requirements, key objectives, and much more. This template also includes a timeline at the bottom for you to add key milestones.

One-Page Business Plan for a Product Business Template

One Page Business Plan For A Product Business Template

Download One-Page Business Plan for a Product Business Template

Use this one-page template to develop a strategic roadmap for your organization’s product offerings. This template provides space for you to include a business overview, a description of your target market, your competitive advantage, a list of marketing channels and materials you plan to utilize, as well as your pricing strategy, distribution channels, and success metrics. You can also use the visual timeline of milestones at the bottom to enter key dates and events.

One-Page Business Plan for Real Estate Agents Template

One Page Business Plan For Real Estate Agents Template

Download One-Page Business Plan for Real Estate Agents Template

This one-page business plan template is created for real estate agents to set objectives and put together an action plan. Enter your overarching goal at the top of the template, and establish three high-level activities you need to complete to achieve the goal. The template also includes a strategic action plan that breaks down each high-level activity into tasks and deadlines, with an accompanying visual timeline to ensure you stay on track.

One-Page Business Plan for Nonprofit Organization Template

One Page Business Plan for Nonprofit Organizations Template

Download One-Page Business Plan for Nonprofit Organization Template

This one-page business plan is designed for a nonprofit organization, with space to detail your mission, vision, and purpose statements, as well as who you serve, the problem(s) you solve, and programs and resources you offer. Additionally, the template includes space to detail your financial plan, marketing activities, costs, and more.

One-Page Business Plan for Startup Template

One Page Business Plan For Start Up Template

Download One-Page Business Plan for Startup Template

This one-page business plan template is intended for an entrepreneur or a small startup business to document a plan as they determine if an idea is feasible. This template provides space to describe the problem and solution, the product or service, the target customer, existing alternatives, the unique value proposition, a marketing and sales plan, success metrics, and other information. You’ll also find room to detail sources of funding and how the funds will be used.

One-Page Business Plan for Small Business Template

One Page Business Plan For Small Business Template

Download One-Page Business Plan for Small Business

Use this one-page small business plan template to outline the essential aspects of your business strategy. Provide details on your organization’s vision, mission, product or service offering, and management team. Then identify the target audience, market size, competitor offerings, and your competitive advantage. This plan also includes room to detail your marketing and sales strategy, key objectives, and financial plan.

One-Page Lean Business Plan Template

One Page Lean Business Plan Template

Download One-Page Lean Business Plan Template

This one-page template uses a Lean approach to develop your business plan. Use this customizable template to detail the crucial elements of your strategy, including a brief business and industry overview, your product or service offering, options from your competitors, and your competitive advantage. Plus, this template includes room to detail your marketing plan, success metrics, financial plan, and a visual timeline of milestones.

One-Page Business Planning Template with Timeline

Simple Business Planning Template with Timeline

Download One-Page Business Planning Template with Timeline

Excel | Smartsheet

Use this business planning template to organize and schedule key activities for your business. Fill in the cells according to the due dates, and color-code the cells by phase, owner, or category to provide a visual timeline of progress.

One-Page Business Plan Example

One Page Business Plan Example

This one-page business plan covers all the essential elements and offers a visually appealing presentation. Information for each aspect of the plan is concise, with details about the business mission, management team, product offerings, key marketing activities, competitors, and financial projections. This plan also provides links to additional resources so that stakeholders can easily find information to support the specifics of the plan.

How to Write a One-Page Business Plan (with Sample Outline)

A one-page business plan takes a standard business plan and extracts the fundamental aspects, then condenses the essential information down to one page. To determine the key elements to emphasize in your one-page plan, consider the type of business you operate, as well as the financial (and other resources) needs of your business.

To streamline your business plan into a one-page document, follow the steps below.

  • Create a simple outline for your plan using bullet points. Below, you’ll find an example of an outline for a one-page business plan. You can add or remove sections according to the needs of your business. 
  • Business mission
  • Problem you are solving
  • Funds needed (if applicable)
  • Product or service positioning statement
  • Unique value proposition
  • Target customers
  • Market size
  • SWOT analysis
  • Direct competitors
  • Existing alternatives
  • Competitive advantage
  • Key marketing strategy (e.g., channel or method that will yield the best results)
  • Key sales strategy
  • Specialized equipment or facilities
  • Staffing requirements (e.g., key personnel, skills, and training needs)
  • Distribution method
  • Sales projection
  • Profit and loss projection 
  • Gather all your findings on your business and industry.

Compile all the current information you have gleaned from market research, interviews, surveys, and various teams in your business (e.g., the marketing and finance teams). Comb through each document and extract the information that is fundamental to your business’s operation and relevant to the bullet points on your outline.

  • Write two to three brief sentences for each main bullet point.

Once you create your outline and gather information, write two to three sentences for each main bullet point that expands on and summarizes the sub-bullet points for that section. For example, the plan summary section could say the following:

Donny’s Food Truck will offer a variety of fresh food at an affordable price in a convenient location. Increased traffic in the Hungry Town area, combined with severely limited dining options, provides an opportunity to offer customers a quick, nutritious meal at a competitive price. A food truck with the necessary equipment has already been acquired, so we are seeking $200,000 to cover wages, emergency repairs, and licenses needed to fund our first year of operations.

  • Ensure you are able to support all the information provided in your plan.

Since a one-page plan omits many of the details provided in a traditional business plan, be sure you have market research and other supporting documentation on hand to show stakeholders in case they have questions as they review your plan. In addition, make sure you thoroughly understand the supporting information and know how to restate it in your own words before you disburse the plan. 

  • Ensure your plan answers all the vital questions .

At a minimum, an effective one-page business plan should answer the following questions:

  • What product or service do we offer?
  • Who will use the product or service?
  • What problem does our offering solve?
  • How will the product or service get to our customers?
  • What alternatives do our customers use, and why are we superior?
  • What is our unique value proposition?
  • What strengths and opportunities can we use to our advantage?
  • What resources do we need to get up and running?
  • What will our sales look like for the first few years?
  • When do we expect to be profitable?

In addition to the steps provided above, you can save time and get started on your plan by downloading one of the templates provided on this page. You can also check out “ Free Executive Summary Templates ,” which can serve the same purpose as a one-page business plan.

Benefits of a One-Page Business Plan

Organizations and stakeholders can unite behind a strategic direction when they have a business plan in place. Developing a traditional business plan can be a daunting task, so many entrepreneurs, small startups, graphic designers, freelancers, and consultants find a one-page business plan a less intimidating place to start. 

Creating a one-page business plan benefits your organization in the following ways:

  • Push you to prioritize and focus on key ideas.
  • Enable your audience to quickly scan and grasp the core concepts of your plan.
  • Allow you to easily share and pitch your business idea to prospective investors and stakeholders (e.g., email attachment, single piece of paper).
  • Accelerate business setup, especially businesses that don’t need a loan or investment to get going.
  • Provide a solid starting point to expand upon at a later time.
  • Enable you to document your thoughts and ideas to see if you have a feasible plan.

Tips for Creating a One-Page Business Plan

Now that you know how to create a one-page plan and the benefits in doing so, here are some tips to get you started:

  • Set a time limit (up to one hour) to focus and work on your plan.
  • Use a one-page business plan template (you can choose from the options above), or refer to the sample outline provided on this page.
  • Ensure your plan details only the core aspects that are fundamental to running and operating your business. 
  • Remember that this is a living document — continue to revisit and adjust it as strategies and objectives change.
  • Expand on your plan as your business size and needs grow. 

When the time comes that you need more space to lay out your goals and strategies, choose from our variety of free simple business plan templates . You can learn how to write a successful simple business plan here . 

Visit this free non-profit business plan template roundup  or download a  fill-in-the-blank business plan template  to make things easy. If you are looking for a business plan template by file type, visit our pages dedicated specifically to  Microsoft Excel ,  Microsoft Word , and  Adobe PDF  business plan templates. Read our articles offering  startup business plan templates  or  free 30-60-90-day business plan templates  to find more tailored options.

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The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

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One Page Business Plan Books

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oprah one page business plan

The Creative Entrepreneur Edition This is the million-dollar seller that forever changed the way people write and implement business plans. For startups and well established companies both large and small. Includes downloadable templates, sample plans, sales calculators, scorecards and bonus tools. Order the Entrepreneur Edition The Busy Executive Edition Written specifically for professional business managers and executives. Most of the hard work has already been done so time-pressed executives will never have to start with a blank page. Also includes thought-provoking assessments, downloadable fill-in-the-blank templates. Order the Busy Executive Edition The Financial Services Edition If you are in insurance, investments or related industries this book is what you need to move ahead now! Proven downloadable templates and examples included with the book reflect best practices. Included are assessment forms that let you easily discover what’s working for you and what’s not! Order the Financial Services Edition THE Non-Profit Edition Thousands of non-profits have already successfully written and implemented One Page Plans. This special version helps directors, boards and volunteers clearly define and live up to their promises. Includes downloadable planning templates, sample plans, revenue calculators, and bonus tools. Order the Non-Profit Edition THE Consultant’s Edition New to consulting or need to move your practice to the next level? This book was written by consultants, for consultants. It contains everything you need to create a blueprint for a successful practice… all on a single page. You get proven downloadable templates and examples that reflect best practices. Order the Professional Consultant Edition Driving Midsized Growth: People How the Best Midsized Companies Systematically Recruit, Develop, and Team their Talent

This book was written for CEOs who live in the real world, not fantasyland… people who understand the importance of developing collaborative relationships with their teams and understand that that’s what drives growth and success. If you adopt these practices to make your own talent strategies even 10% better than the competition’s, that difference in your ability to drive growth will be visible and palpable!

oprah one page business plan

THE Consultant’s Edition New to consulting or need to move your practice to the next level? This book was written by consultants, for consultants. It contains everything you need to create a blueprint for a successful practice… all on a single page. You get proven downloadable templates and examples that reflect best practices. Order the Professional Consultant Edition Mighty Midsized Companies How Leaders Overcome 7 Silent Growth Killers

The excitement of leading midsize firm turns to frustration when growth grinds down to a halt. This research based book identifies 7 growth killers that target midsized firms and shows leaders how to combat them or avoid them altogether.

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One-Page Business Plan Template

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One-page business plan FAQ

What is a one-page business plan?

The one-page business plan is a simplified version of traditional operational plans that focuses on the core aspects of your business. While it may be a shorter business plan, it still follows the structure of a standard business plan and serves as a beefed-up pitch document.

There’s really not a lot of difference between a single-page business plan and a good executive summary. In fact, as you create a more detailed plan you may even be able to use it as your executive summary .

Who should use a one page business plan?

A one-page plan is useful for business owners that are mulling over ideas, just starting, actively managing, or looking to grow a business. It can help validate a business idea, work as an internal strategy document, or as a flexible management tool that can be adapted over time.

How do I write a business plan on one page?

You can use the one-page business plan template, or a tool like LivePlan that saves you time by guiding you through each step of writing your one-page plan and pitch.

Why choose this one-page business plan template?

There are a few key features that make this one-page business template more functional and effective than your average template.

Written by planning experts: This one-page business plan template wasn't just thrown together. It was crafted by seasoned planning experts with a combined 40 years of experience writing and reviewing business plans. Throughout this template, you find their expert tips and tricks, along with detailed instructions.

Works with other Bplans resources: Need additional guidance to write your business plan? Our free one-page business planning guide is built to support this template—giving you even more detailed walkthroughs for each section.

What is included in this one-page business plan template?

This template includes definitions, guidance, and examples to complete your one-page business plan. After downloading the template, you'll receive instructions for how to fill out each of the following sections:

Identity What does your company do or offer and to whom?

Problem worth solving What challenges does your company solve?

Our solution How does your company solve those challenges?

Target market Who makes up your target audience? Who are your ideal segments, personas, or customers?

Competitive landscape Who are your competitors? What makes them successful in your industry?

Sales channels How will you get your product/service to customers?

Marketing activities How will you get your product/service in front of potential customers?

Revenue What goods/services will drive revenue?

Expenses What items will cost you money?

Funding required Have what funding total you need front and center to clearly display what you are asking from investors.

Milestones What projects or tasks must be completed in order to reach your goals?

Team and roles Who is a critical part of your internal team (name/role)?

Partners and resources Who else is supporting your venture/business?

Can you print out this template?

This is a printable business plan template that can be downloaded and printed no matter which format you choose.

Why should you start with a one-page business plan?

There are plenty of good reasons why your first step should be writing a one-page plan.

1. It’s faster Instead of slogging away for hours, days, or even weeks tackling a formal business plan—the one-page format helps you get your ideas down much faster. It removes the complex formatting,

2. A great format for feedback Need quick feedback from business partners, colleagues, potential customers, or your spouse? Provide them with a one-page plan instead of a lengthy in-depth version for better results.

The one-page plan is more likely to be read and reviewed. And since all of your business information is available at a glance, you’ll receive far more valuable and timely feedback.

3. Easy to update Entrepreneurs never get things right the first time. You’ll constantly be learning and receiving feedback—requiring you to iterate and revise your business concept. Instead of updating a large document every time, you can do it in minutes with a one-page plan.

4. Direct and to-the-point Learning to communicate your ideas clearly and directly is critical. You need to be sure that anyone can really understand the essence of your business. Delivering your entire business concept on a single page is a great way to practice this, as it forces you to be succinct.

5. Works as an idea validation tool Initially, your business is just a set of assumptions that you need to validate. Do your potential customers have the problem you assume they have? Do they like your solution and are they willing to pay for it? What marketing and sales tactics will work?

As you validate these assumptions, you leave them in your plan. But, assumptions that end up being wrong will quickly fall off the page.

6. Becomes an outline for your detailed plan By “detailed” we don’t mean “long.” If you do need to create a detailed business plan document for investors or business partners, you can use your one-page plan as your core outline. You will just expand and provide more details for each section.

7. No one really reads long business plans A common problem with traditional business plans is that they are simply too long and overly complex. Even when investors ask for a detailed document, chances are that they won’t actually read every word. They may read certain sections, but often just want to see if you’ve thought through the details of your business, how it will operate, and how it will grow.

8. Useful for any business stage A one-page plan is useful for business owners that are mulling over ideas, just starting, actively managing, or looking to grow a business. It can help validate a business idea, work as an internal strategy document, or as a flexible management tool that can be adapted over time.

Is there a better way to write my one-page business plan than with this template?

While this template will help you get started, using the #1-rated business planning software, LivePlan has step-by-step guidance, support from our business planning experts, and powerful planning tools like AI-powered writing assistance, automatic forecasting, industry benchmark data, and more.

Can someone write your business plan for you?

If you're still struggling to write your business plan even when using a template, you can look into hiring a professional business plan writer. We even have a free resource to help you ask just the right questions to make sure you find the right plan writer.

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One-Page Business Plan Template (with Examples)

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The first step of scaling a business is planning, and one of the easiest ways to create a scaling plan is to use the One-Page Strategic Plan (OPSP). Originally introduced by Verne Harnish in his books Mastering the Rockefeller Habits and Scaling Up , the One-Page Strategic Plan makes it simple to keep everyone on the same page to achieve business goals.

We’ll share with you how to create your own One-Page Strategic Plan, how companies have used these plans to scale a business , and templates to guide the strategy of managing people and processes.

These templates can be used throughout the rest of the Hub articles on scaling a business to help you implement your calling with more success. Let’s start by examining what is included in the One-Page Strategic Plan.

One-Page Strategic Plan (OPSP)

One-page business plan document

The One-Page Strategic Plan is normally two pages, but I guess the decision was made to call it a One-Page Strategic Plan because it sounds better. The first page focuses on people and long-term vision, while the second focuses on processes and quarterly results. We’ll look at each page separately.

Download the OPSP . If you print it, please use landscape mode and fit-to-page for the best results. Then use the template to follow along.

Long Term Plan

The first page of the One-Page Strategic Plan is focused on people and is broken into six sections:

  • Strengths and Weaknesses
  • People that Drive Your Reputation
  • Core Values
  • 3 to 5-Year Targets
  • 1-Year Goals

We’ll look at each of these to help you understand how they help business leaders scale a business for success.

Strengths and Weaknesses (Bottom)

I’ve included the strengths and weaknesses first because the One-Page Strategic Plan (OPSP) was created with the intent for people to work their way from the bottom to the top. The first step of solving any problem is recognizing there is one.

Given that we’re using it to scale a business, you’ll probably want to focus on areas where you are:

  • Struggling to meet core customer demands
  • Spending too much time
  • Reaching a point that you need to hire more people

If your strength is serving customers but you’re spending 20 hours a week performing accounting tasks, your weakness is likely your accounting process. By reducing the time spent on accounting, you can focus more on serving your core customer base.

Take this portion seriously, as it will drive the rest of the plan. While you’re working on it, check out our interview with Mike about writing business plans.

People Drive Reputation (Top)

People are the key to running a successful business. Whether the people are employees, customers, or owners, they can impact the business’s success. Let’s look at each concept and how they affect planning to scale a company.

The creator of the One-Page Strategic Plan intends for you to use metrics that show the company is succeeding, but you need to understand the stakeholder expectations to create meaningful metrics. So we’ll discuss expectations.

Successful business idea words written in puzzle piece

Employees (1st Question)

If the scaling opportunity you are working on only involves certain employees or divisions, you might want to include who they are in this section. You will probably want to consult with employees as you develop the scaling strategy because they will be the key to success during the implementation stages. 

The Harvard Business Review outlines why change management fails —ultimately, all of the reasons focus on the inability of management to get employees to buy into the strategic plan. Include employees early and often to get the most out of your scaling plan.

If it is the whole company, you may want to include information on how you measure success. If you have never created metrics before, the Academy to Innovate HR lists 21 employee performance metrics that help measure employee success. I suggest reading it.

Customers (2nd Question)

Customer service support team

Without customers, there is no company. It’s just a glorified hobby. You’ll want to include customers in various ways when scaling a business. Consider drawing upon customer knowledge and opinion in the following ways:

  • Customer service surveys
  • Beta testing
  • Market research
  • Requests for new product features. has a blog on collecting feedback , and it sounds like many product managers love their feedback portals.

If you’re going to include customer metrics in this section, you may want to have ones like Net Promoter Score, Customer Satisfaction Score, and Churn Rate. Check out Hubspot’s 15 customer success metrics to learn more about customer metrics .

Owners and debt holders (3rd-6th Question)

This section was called shareholders in the original One-Page Strategic Plan, but in today’s business world, there are many more potential stakeholders than just shareholders.

Scaling opportunities might need approval for business decisions from:

  • Shareholders
  • Debt holders

You may also need to disclose your new strategies and risks in quarterly or annual reports.

Make sure to include anyone who can help or hinder your scaling strategies. The executive team will be the driver that ties the company’s core values with the brand promises and a Big Hairy Audacious Goal® (BHAG). Without them on board, this powerful tool may not achieve the key results.

Boston Research Group surveyed 60 CEOs to understand what the most important metrics are for new members of their executive teams and found that the three most important measures of executive success are:

  • Exceeding performance goals
  • Establishing a reputation as an expert, both within the company and externally
  • Fitting the company’s culture

The same can be used to establish whether owners provide measurable results to help the company achieve scaling goals that improve revenue and profitability. Keep reading for information on how core values guide a growing firm.

Core Values (Column 1)

Core values of business drawing

Core values are the first column in an OPSP tool because the scaling strategy owners implement should stay in line with the core values and vision. Reminding the team of how the company sees the world is key to keeping the implementation in line with the company’s focus.

If you have a mission statement and values, include them in this column. Also, include behaviors and values the team should and should not emulate as they implement the strategy. Here is an example of an email Elon Musk sent emphasizing how important it is for every team member to keep the brand promise:

Elon Musk company message

Be clear, compassionate, and honest when communicating core values with your company and customers. This column and the next are driven entirely by the small business owners, CEOs, or the executive team.

Keep reading to learn about how the purpose column fits into the one-page personal plan and how it guides the company scaling strategy.

Purpose (Column 2)

The purpose column in the one-page plan focuses on why you are doing what you are doing. It is meant to be inspirational. When originally written, the column was meant to be worked on from bottom to top. It takes an approach where you must build the foundation first and then build upon it. 

Screenshot of ebook on Amazon website

The foundation is a Big Hairy Audacious Goal ®, a term registered by Jim Collins and introduced in his book Built to Last . The next step is how the company wants to measure profits, followed by actions, and finally, the purpose, which is the summary.

An example of what the purpose might look like would look something like the statement below:

“XYZ LLC aims to triple the number of millionaires in the US by providing content that makes starting and running a business more profitable. To drive revenue, we partner with companies with a Trust Pilot score of 4.5 or higher and provide referrals that help clients and partners create better results.

We are looking to scale the company revenue by using AI to identify, apply, and insert referral links into our blogs in meaningful places.”

The above statement summarizes how a company might try to scale revenue from blogging.

Big Hairy Audacious Goal ®

Big Hairy Audacious Goal ® is simply a statement of how you will change the world. An example is Meta’s (formerly Facebook) intended goal “to give people the power to build community and bring the world closer together.” It’s big and nearly impossible to achieve fully without merging us all as one.

Most people will create a BHAG using four strategies:

  • Numerical: Hit a specific revenue, profit, or customer number.
  • Aspirational: Attempt to be like another company, for instance, become the “Nike” of backpacks.
  • Market Leader: General Electric once aimed to be one of the top two companies in the industry or exit the business.
  • Transformational: Change how the industry operates. For instance, Airbnb and Uber changed their industries by making it so that homeowners and restaurants can earn additional income. Both companies’ main asset is tech playing the middleman between consumers and owners.

When you started your company, you probably had a meaningful reason. What was that reason? Write it down on your OPSP template.

We’ve given you a few ideas of what you should include as the foundation, so let’s go to the next section of the One-Page Strategic Plan, measuring profits.

Measuring Profits

Man measuring the word profits

Measuring profits can be done in a variety of ways, but the goal is to give a meaningful way of defining how much profit you want to make from a venture. For scaling a business, the primary goal, as discussed in The Ultimate Guide to Scaling a Business , is to reduce the marginal cost of sales. That means you might want to consider profit metrics like:

  • Profit per Customer
  • Profit per Transaction
  • Profit per Employee
  • Profit per Piece of Content

Once you’ve defined how to measure profits as the company grows, it’s time to look at the actions to achieve success.

The actions are the changes you make to reduce the marginal cost of increasing revenue. Include the high-level goals of your scaling projects in this section, such as comparing automated accounting, training people on process changes,  and implementing dashboards to monitor progress.

Paul Akers encourages focusing on making improvements that save 2 seconds per task completed. He finds this a great strategy to improve his company and life using LEAN mindsets. Listen to our interview with Paul to hear how easy it is for small improvements to build up.

Once you have some high-level priorities outlined, it’s time to look at what you want the company to look like in a few years.

3 to 5-Year Targets (Column 3)

In this column, you want to get more specific about where you want to be in the next three to five years.  At the top is a box for the date you want to accomplish everything by, the revenue you want to generate, profit margins, market cap, or cash on hand.

This column will consist of brand promises, Key Performance Indicators (KPIs) to measure them, primary capabilities, and the sandbox. Start from the bottom and work your way up. You’ll also want to update this section when the execution of the action items is complete.

Let’s look at each.

Brand Promises (Column 3, Bottom)

Brand promises are what you agree to deliver. The specifics will vary by industry, but there are six main ways of differentiating your company from competitors:

  • Product: Explain your product features, performance, efficiency, warranty, etc.
  • Service: Explain how your services compare to the industry.
  • Channel: Explain how you deliver your product or service to the customer.
  • Relationship: Explain how your customer service differs from the competition. Are you faster or friendlier? For instance, the HVAC company One Hour Air promises “ALWAYS ON TIME…OR YOU DON’T PAY A DIME!®”
  • Reputation: This can be accomplished through marketing or by combining the differentiation strategies so when people ask about your service, your clients immediately think of you.
  • Price: Are you a premium brand, a low-cost provider, or priced based on client needs?

Check out 6 Ways to Differentiate Your Business by to learn more about these strategies.

Screenshot of Market Research website

Once you have established your brand promises, it’s time to create KPIs to measure their success.

Measuring Brand Promises with Key Performance Indicators

Promises are only as good as the emphasis put behind them. To fulfill a brand promise, you’ll need to measure the results across the entire organization using key metrics. Jack Welch once said:

There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow.

No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.

Your business may need more KPIs than employee engagement, customer satisfaction, and cash flow to identify whether you are meeting the brand promise. Datapine has a list of over 300 KPIs to consider based on the job, industry, and technology you are using. Find the ones that drive your business to match the company identity you are trying to create.

Screenshot of Data Pine website

Keep reading for information on how to define the primary capabilities of your organization.

Primary Capabilities

Primary capabilities are focused on what you want the organization to be able to achieve. As it relates to scaling, these might be steps like:

  • Automate fulfillment
  • Start using a phone app for employees to input receipts into the accounting system
  • Create a database for customer feature requests

These are also referred to as key thrusts. As long as they align with the core purpose and can be verified with a measurable target, they should help the team complete its business goals.

The owner of Urbanity wrote nearly 100 page business plan and got a business loan without any experience in the boutique business. Find out how below.

Keep reading to learn how the sandbox impacts the ability to scale a business.

Sandbox (aka Target Market)

The sandbox is a term used in Mastering the Rockefeller Habits to describe what we more commonly call the target market. You likely already know the target market because most people looking to scale a business have already reached their ideal customers. The focus here is to remind the team of who the organization serves and who it doesn’t.

Keep reading to define the annual goals of an organization.

1 Year Goals (Column 4)

Fast-growing firms can see over 100% growth per year. An organization growing at this rate will need to define its goals and fast-track them to maintain the customer service and quality control level executives expect. 

The top of the column has space to input the targets for financial targets and should be updated before the beginning of each year. To give even more clarity to employees, I suggest including the percentage change over the last year, which we’ve included in the templates. The picture below shows what direction I would expect each to move.

One year goals table chart

This column includes sections on initiatives, critical personnel goals, and critical profit and loss numbers that the company needs to meet. We’ll look at each to help you create a strategic plan to scale a business.

Key Initiatives

Key initiatives break down the primary capabilities into smaller, more manageable tasks. For instance, you may want to break down fulfillment automation into:

  • Research alternatives
  • Plan layout for implementation
  • Implement a fulfillment automation plan
  • Train employees on the process

Critical Personal Numbers (Columns 4, 5, and 7)

In this section, you’ll want to include critical numbers for hiring to meet your annual revenue targets. Make sure to break it down to the skills, too. For instance, a construction company might want to add:

  • 50 general construction workers
  • Four project managers
  • Two accountants
  • Four delivery drivers

Verne Harnish’s OPSP separates critical numbers into four categories:

  • Dark green: Meets 100% of the goal
  • Light green: Can successfully meet the goal, over 75%
  • Yellow: 25% to 75% of the goal
  • Red: Under 25% of the way to the goal

You can use the color coding in an online dashboard to help the executive team quickly review the execution of the plan on a routine basis. Don’t check them daily, but weekly or monthly would make sense. You can emphasize action items with your team to meet the critical numbers based on the information in the dashboard.

Critical Profit  and Loss Numbers (Columns 4, 5, and 7)

Critical profit and loss numbers

Like the critical number for hiring, profit and loss numbers help identify what has been completed and what should be emphasized to meet future growth. In this section, you are looking for leading indicators that show whether the work is being performed to meet the objectives.

Some examples of leading indicators are:

  • Emails collected
  • Requests for bids
  • Phone calls received
  • The number of people who click on your ads
  • Anything that can be used with other data to approximate the number of sales you can expect

Most industries average a 5% to 10% closing rate. Hubspot industry data shows that a 2% growth in traffic creates a 1% increase in transactions, but analytics will show better estimates.

That concludes the first page of the One-Page Strategic Plan. The second page focuses more on the actual actions to meet future growth expectations. Let’s look at the processes plan.

Process Plan

Marketing team working together on a table

The process plan is where you get into the real details of how to scale your business. It covers industry trends, productivity drivers, quarterly actions, the theme of the quarter or year, and how to measure each person’s success. Create this page before the beginning of each quarter or after you successfully build the processes.

Let’s look at each to see how the One-Page Strategic Plan can help you scale a small business.

Trends (Bottom)

The process plan starts with a solid foundation at the bottom of the page. In every industry, some trends occur. How well you can recognize and respond to trends impacts how profitable the company can be.

List the ones you see going on in this section. If you aren’t already keeping up with the pulse of your industry, I suggest becoming more active on:

  • Trade Organizations
  • Location of searches
  • Historical trends
  • Related topics
  • Related search terms
  • Check out the picture below for what comes up with eCommerce:

Screenshot of trends in google website

Keep reading for more information about using a strategic plan to scale an organization.

Productivity Drivers (Top)

The top of the page is broken into three categories that drive productivity:

Make or Buy

Record and report.

Each of these should be focused on meaningful results that will help drive revenue and profitability during the quarter.

This section is focused on inventory and manufacturing. You may want to measure metrics like inventory per SKU, turnover per SKU, gross margin percentage, and loss. Remember, the goal is to increase revenue and profit by becoming more efficient.

In this section, you’ll focus on growth statistics in sales and marketing. You may want to include the sales leads, consultations, and closing percentages. You might also want to have or review metrics like average transaction value, average discount, and revenue per employee.

This section focuses on accounting and should include items like how long it takes for accounts receivable to be paid, EBITDA , and other metrics that show the company’s financial health.

Quarterly Actions (Column 5)

Quarterly actions in column five

Column 5 is focused on the quarterly results. It includes a table with the financial goals for the quarter, followed by your “Rocks” and critical numbers. We discussed the critical numbers earlier, but be aware that each column will have different critical numbers.

Keep reading to learn about what Verne Harnish calls rocks.

Rocks are the goals you must accomplish to stay on track. They are things like hiring a new developer, increasing your seller ranking on Amazon, or completing 20 consultations with prospective clients. You will have some goals with which you must succeed. If you fail to meet those goals, you may have to cancel the initiative.

Make sure to specify who is responsible for each Rock.

Quarterly and Annual Theme (Column 6)

The theme needs to focus on helping motivate employees. It consists of a theme name, scoreboard design, celebration, and reward for meeting the goals. Depending on your company size, you might need to have a single theme or a theme for each division.

Your theme name should be catchy to get people’s attention. For instance, if you run a business in which most of the revenue is generated during the summer, you might want to run a quarterly theme in the spring called “Heating Up,” then “It’s a Scorcher” for the summer months. If the reward is specific, you can base the name on that, too.

Scoreboard Design

A scoreboard is a fun way to measure progress and what it should look like as you go. Common methods of showing the progress are with a thermometer scoreboard like the one pictured below. Alternatively, you can use a baseball diamond or a football field if you plan to take the team to a game.

Thermometer scoreboard goals

You can also have a graphic designer and developer create something to view it in the company’s tech stack. Get creative and fun with it for the best results, but don’t spend a lot of time overcomplicating it.

Celebration and Reward

A celebration and a reward are similar but different. A celebration might be a pizza party, while a reward would be a bonus or taking the team to a sporting event. Doing both is a way of thanking the team and each individual. If you do a reward for individuals, try to make it something meaningful to them.

Keep reading for info on the accountability column.

Accountability (Column 7)

Team looking to accountability drawing

Accountability is about the individual and their performance. It should include the KPIs for the team and break them up based on each person. In addition, this section should spell out what each worker’s priorities are. At the bottom, it will include the critical numbers to meet.

Let’s look at individual KPIs and priorities to see how they impact when you scale a business.

Personal KPIs

You’ll want Personal KPIs that are meaningful to each position. As a writer, I might be judged on words per article, affiliate links clicked per blog, or an average Google ranking.

KPIs and priorities should be the basis for your promotions, reviews, and bonuses. Otherwise, they aren’t significant or specific and might easily be overlooked.

Personal Priorities

Personal priorities are the specific tasks to be accomplished for an employee to be successful. When focusing on how to scale a business, an accountant might need to have a personal priority of categorizing all vendor spending within the first eight weeks of the quarter. A salesperson might need to increase sales by 10%.

Scaling a business means you’ll consistently improve the processes, but that doesn’t mean you need an overly complex business plan to get great results. Once you’ve created the first page, you can use it until you surpass your three-to-five-year goals. Then, you just need to use the second page to plan new and improved processes. If you’re applying for financing you might want to go with a more traditional business plan .

What KPIs do you find most useful for scaling and managing your business?

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The One Page Business Plan for the Creative Entrepreneur

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The One Page Business Plan for the Creative Entrepreneur Paperback – July 31, 2015

  • Print length 98 pages
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  • Publisher The One Page Business Plan Company
  • Publication date July 31, 2015
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From the publisher, from the author.

The One Page Business Plan was inspired by my work with entrepreneurs. These individuals like to think fast and move fast, and the concept of a traditional business plan was out of the question. An innovative, fresh approach to business planning was required, and the One Page Business Plan was born.

About the Author

Product details.

  • ASIN ‏ : ‎ 1891315099
  • Publisher ‏ : ‎ The One Page Business Plan Company; PAP/COM edition (July 31, 2015)
  • Language ‏ : ‎ English
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Jim Horan (1952-2019) was an experienced Fortune 500 executive, small business expert, consultant, and speaker. Over the past 20 years, through workshops, seminars, coaching and mentoring programs, he helped tens of thousands of entrepreneurs, business owners and corporate executives achieve significant breakthroughs in their businesses.

Mr. Horan spoke to audiences all across the United States, helping business owners and CEO's systematically make their businesses more profitable. Jim had the unique ability to take complex business situations and make them simple.

Jim was the author of the One Page Business Plan Book series consisting of six books including Entrepreneur, Executive, Non-Profit and Consultants editions. The books have been translated into at a number of different languages including Spanish, Korean and Croatian.

Tom Peters, the author of Thriving on Chaos and In Search of Excellence, calls Jim's books out and out winners... Period! Peters has been quoted as saying "It makes great sense to me as a so-called 'business thinker.' The One Page Business Plan = the proverbial better mousetrap!"

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One-Page Business Proposal Writing Guide (+ Templates)

Learn to write a compelling one-page business proposal. Discover the best one page proposal outline and format and get one page business proposal examples.


9 minute read

How to write a one-page business proposal

helped business professionals at:


Short answer

What makes a successful 1 page business proposal?

A successful one-page business proposal is concise, clearly outlines the value proposition, and addresses the client's needs. It should include key details like objectives, solutions, and a call to action, all while being visually appealing.

If you include too little or too much information, you risk losing clients

Creating a one-page business proposal forces you to boil down your pitch to its essentials. It's a delicate act of choosing what's absolutely necessary and what can be left out.

If it's too packed, you risk losing clarity; too thin, and you might miss convincing potential clients.

Let me show you how to strike the perfect balance.

What to include in a 1 page business proposal?

Executive summary: Start with an introduction of your business and what you stand for. It's your chance to grab the interest of potential clients right away.

Problem statement: Identify the specific problem or challenge the client faces. Show that you understand their situation and are ready to help.

Solution: Explain concisely how your service or product will address the issue. Make it clear and direct.

Benefits: Outline the advantages of your solution. Focus on what’s in it for them, like increased efficiency, cost savings, or better performance.

Pricing structure: List your prices or fees transparently. Clients appreciate upfront and clear cost information.

Timeline: Give a realistic timeline for when they can expect results. This demonstrates your commitment and organization.

Call to action: Finish with a motivating call to action that encourages them to engage further, whether it's a meeting, a trial, or another contact point.

One-page business proposal templates

Starting from a blank slide when you need to squeeze your entire value proposition into one page can really drag on.

Save your time for more important things with one-page business proposal templates .

We analyzed 100K+ presentation sessions to see what works and what doesn't, and optimized these templates for maximum engagement based on the insights.

This way, you can be sure you're always putting your best foot forward.

Just grab one from the library below.

How to write a 1 page business proposal

Writing a one-page business proposal is an exercise in precision and strategic communication.

You need to capture the essence of your offering and align it closely with your potential client’s strategic goals and current challenges.

This focused approach ensures that every word on the page works towards persuading the client of the unique value you bring.

Here’s how you can do it in several easy steps.

1) Create a catchy title and warm introduction

Start with a title that clearly shows what you're offering. Follow up with a friendly introduction that briefly explains how your proposal will help the client achieve their goals.

This is your chance to make a strong first impression, so keep it lively and engaging.

2) Prioritize key messages in your executive summary

Focus on the essential messages that directly impact the client’s decision-making process.

Start by identifying the top benefits your service or product offers that align with the client’s objectives or pain points.

Structure your proposal to lead with these strengths, ensuring they are immediately clear and compelling.

3) Discuss the problem and your solution

Based on your initial research, give a clear description of the client’s challenges and how you’ve tailored your solutions to meet these needs.

This shows you're not just selling something; you're offering a genuine solution to make their life easier.

Great example of a problem-solution framework:

Problem and solution slide example

4) Clearly define what you’ll deliver

List exactly what the client will get from you, breaking it down into clear outcomes or milestones.

Explain how each piece will contribute to their success and provide a timeline for when they can expect these benefits.

Example of a timeline slide:

Timeline slide example

5) Explain your pricing simply

Explain your pricing clearly, breaking down the costs for each key part or stage of the project and highlighting the value provided by each segment.

This helps the client understand exactly what they're paying for and the direct benefits they can expect, making the costs more justifiable and transparent.

Great example of a pricing slide:

Pricing slide example

6) Make every inch of your proposal count

You've got limited space, so make every part of your proposal count. Use headings and bullet points to keep things neat.

Think about including links or expandable sections online to give more detail without overcrowding the page.

7) Back it up with solid data

Wherever you can, use numbers to back up your claims. Use graphs and charts to visually represent how your solution can increase efficiency, reduce costs, or drive revenue.

Ensure these visuals are integrated seamlessly within the text to support your narrative without overwhelming the page.

Great example of a data visualization slide:

Data visualization slide example

8) Use testimonials wisely

Include one or two powerful testimonials that resonate with the target audience's needs.

Choose testimonials that speak directly to the outcomes you’re promising. Position them near your solution and benefits sections to strengthen credibility and trust.

9) Refine your call to action

End with a clear, compelling call to action that guides the client to the next step, whether it’s a meeting, a demo, or a request for more information.

Make it easy for them to engage further with minimal effort, increasing the chances of a positive response.

Effective call to action example:

Next steps slide example

Successful one-page business proposal examples

In this section, we explore one-page business proposal examples that are exceptional at getting their main points across quickly and clearly.

These examples highlight the strategic use of space and design to share important information, ensuring that every word on the page works hard to engage and persuade prospective clients.

Business plan one-pager

I really liked how this one-pager steered clear of just dumping loads of text on me. It smartly mixed in some visuals, which kept things lively and engaging.

However, the dark colors caused the different sections to blend together a bit too much, which sometimes made it tricky to tell them apart. But, I could easily replace those with something that's easier on the eyes, so it's not too much of an issue.

Business model one-pager

When I was looking through this one-pager, I tried to put myself in the shoes of a potential investor. Normally, business plans are easy to follow along when you know the industry inside out, but if you don’t, it can suddenly feel like a bit of a struggle.

That's why I really appreciated the narrator slide that guided me through everything. The interactive charts and graphs were a great feature too; they made understanding the data seem as easy as pie.

Startup business plan one-pager

I really liked the scroll-based design of this startup business plan because it allowed me to take it in at my own pace. It was clear and straightforward, guiding me smoothly through the essentials.

The only tweak I'd suggest is shortening it a bit to keep it true to a one-pager format, saving the more detailed sections for a full presentation deck.

Sales one-pager

What I loved most about this one-pager is how quickly I could personalize it. If I need to scale up without losing that personal touch, I can just use dynamic variables like {{first_name}} or {{company}} to adapt it on the fly for different users.

The tabbed layout is a game-changer too. It keeps everything organized and makes it super easy for me to instantly find the most relevant information.

Business case one-pager

When reading one-pagers, I hate how people try to cram as much text as possible to make use of the one page.

That's why I'm a big fan of this business case one-pager. The multi-column layout keeps things neat and easy to read, so it didn't feel like information overload.

Plus, I love the timeline slide. I could easily understand what makes the presented service stand out, and I’m sure busy investors will appreciate how quickly they can get the gist of it too.

Strategic plan one-pager

I'm a sucker for a good story, so I love how this one-pager has a clear narrative while mixing in solid data. I don't mind the numbers as long as they're presented in a way that's easy to read, and this deck nails it.

And ending with a strong call to action? That’s the cherry on top for me. It smoothly nudges the reader towards taking action - if I was their target customer, I'd be looking for that meeting slot ASAP.

Simple company one-pager

If I can find a way to make my life easier and save time, I’m all in. That’s why the fact that I can automatically apply my branding with just a few clicks is a winner for me.

Plus, not having to wrangle with logo design, format, or background is awesome for those of us who aren't design people.

General business one-pager

One of the things that frustrates me the most whenever I try to design something is when I try to change one little thing, and it messes up the whole layout.

I appreciate that here, the layout adjusts automatically as you add content, so the document always looks polished and professional. It’s like working in a walled garden where everything stays perfect no matter what I tweak. Phew, what a relief!

Startup product one-pager

I’m a total visual person—show me photos and videos any day over just plain text!

Especially startups are notorious for having founders who can’t stop gushing about their product features. They just go on and on. That’s why I love how you can embed videos and play them right in this one-pager.

It gives a dynamic view of what the product can do, which is way more exciting than just reading about it.

Social media plan one-pager

I’m from the generation that’s had social media for most of our lives, so I have a pretty good understanding of the typical challenges of managing it.

But even if I wasn’t, I’d appreciate this one-pager. It clearly lays out the problems and then dives right into how the presented services can solve them.

Plus, I love that it includes solid data to back up the benefits. That just makes it all the more convincing for me. It’s like a cheat sheet for understanding what your solution brings to the table!

Project proposal one-pager

Projects can be a real snooze-fest, so I love how this project proposal one-pager uses highlighting to grab my attention right where it might otherwise wander. It’s brilliant at getting its message across quickly and clearly.

And the structured layout with a clear timeline and budget overview? Absolute lifesaver! It makes understanding the full scope of the project a breeze, so I don’t have to wrestle with numbers, dates, and other mind-numbing details.

Marketing plan one-pager

I might be a little biased since I work in marketing, but I absolutely love this marketing plan one-pager. The market analysis is sharp, and the data visualization is on point, breaking down complex info into clear, engaging visuals.

What really stands out to me, though, is the narrator slide. Having someone walk me through the proposed solution step-by-step is super handy.

And the way the background images change with the text? Genius! If I were making presentations, I’d use this slide all the time.

Business consulting proposal one-pager

When I hear the word "consulting," my guard immediately goes up because I don't want to fall for those so-called experts who really have no clue.

But what I love about this deck is how it outlines the project details in such a structured way that I could easily understand what’s being offered and the expected results, which sets a solid foundation for successful partnerships.

And the best part is that it builds trust with logo placeholders that you can easily tweak to showcase your past clients. Now that’s how you make a lasting impression!

Best one-page proposal format

Traditionally, one-page proposals were squeezed into dense PDFs or PowerPoint slides. They were tough to get through and didn’t engage readers effectively.

Now, interactive formats have changed the game. They offer a scroll-based design that spreads out the information, making it more dynamic and accessible.

This newer style captures attention more effectively and makes proposals more interactive and enjoyable by incorporating elements like videos and clickable links.

Most popular one-page proposal formats:

Format Pros Cons
PDF - Ideal for dense text
- Easily accessible and printable
- Misses interactive features
- Tough to edit later
PowerPoint - Good for mixing text with visuals
- Easy to use
- Needs extra creativity
- Limited interactivity
Word document - Best for documents that need regular updates
- Simple to edit
- Not great for visual content
- Can look plain
- Great for visual engagement
- Includes interactive elements like embedded videos or clickable links
- Has a learning curve
- Not the best for print

Here's what a static deck looks like versus an interactive one:

Static PPT example

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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