corporate social responsibility: a case study of reliance

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Services Marketing Cases in Emerging Markets pp 169–182 Cite as

Case Study 14: Reliance Indian Limited (RIL): Growth Through Innovation?

  • Sudeepta Pradhan 4 &
  • Sanjit Kumar Roy 5  
  • First Online: 09 September 2016

1547 Accesses

As per a study by the Varkey Foundation in partnership with UNESCO reported on January 16, 2015, Reliance Industries Limited (RIL) was quoted to have spent a huge sum of USD 5.4 million on education related Corporate Social Responsibility (CSR) activities. RIL ranks the 80th position the top-100 list as per the world’s first comprehensive study in the global corporate education CSR spends. Incidentally, RIL was the first Indian private sector company to post a profit of USD 1 billion net profit in a quarter (Press Trust of India. Mukesh Ambani-led Reliance Industries Ltd becomes first private company to post USD 1 billion quarterly net profit, July 19, 2014, Retrieved from http://indianexpress.com/article/business/companies/reliance-industries-q1-net-profit-up-13-7-per-cent-beats-estimates/ ). It also spent over INR 700 crore of its net profit on CSR in the year 2013–2014 a major portion of it in healthcare and rural development initiatives. The 2014 annual report of RIL reported an expenditure of 3.24 % of its net profits. 59 % of the total INR 712 crore was spent on healthcare, 23 % for rural development, 11 % on education for poor children, and 7 % on other social activities. The new Companies Bill that was passed in the previous fiscal year mandates every firm with a net worth of Rs. 100 crore to spend a minimum of 2 % of their 3-year average annual net profits for CSR activities. During the year 2014–2015, the CSR activities of RIL affected over 1 million lives, across 5500 locations and over 407,000 farmers. RIL was in news in 2013 for being a potential CSR leader.

“At Reliance, business priorities co-exist with social commitments and our activities support inclusive growth”……. “ Our fundamental belief is that for us growth is a way of life and we have to grow at all times.” —Mukesh D. Ambani, Chairman and Managing Director, RIL The life of a business and the lives of its stakeholders are interdependent. At Reliance we consciously develop and nurture relationships across the entire range of stakeholders. This helps us understand pertinent issues, develop our businesses, enhance shareholder value and manage risks better. It is the relationship, trust and commitment to stakeholder interest and the warm reciprocal of the same by the stakeholders that makes Reliance robust, resilient and sustainable ( http://www.ril.com/DownloadFiles/SustainiabilityReports/RIL_CSR_2006.pdf ).

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Introduction

As per a study by the Varkey Foundation in partnership with UNESCO reported on January 16, 2015, Reliance Industries Limited (RIL) was quoted to have spent ahuge sum of USD 5.4 million on education related Corporate Social Responsibility (CSR) activities. Footnote 1 RIL ranks the 80th position the top-100 list as per the world’s first comprehensive study in the global corporate education CSR spends. Incidentally, RIL was the first Indian private sector company to post a profit of USD 1 billion net profit in a quarter. It also spent over INR 700 crore of its net profit on CSR in the year 2013–2014 a major portion of it in healthcare and rural development initiatives. Footnote 2 The 2014 annual report of RIL reported an expenditure of 3.24 % of its net profits. 59 % of the total INR 712 crore was spent on healthcare, 23 % for rural development, 11 % on education for poor children, and 7 % on other social activities. The new Companies Bill that was passed in the previous fiscal year mandates every firm with a net worth of Rs. 100 crore to spend a minimum of 2 % of their 3-year average annual net profits for CSR activities. During the year 2014–2015, the CSR activities of RIL affected over 1 million lives, across 5500 locations and over 407,000 farmers. Footnote 3 RIL was in news in 2013 for being a potential CSR leader. Footnote 4

About the Company

RIL is a Fortune 500 company and the largest private sector corporation in India. The company was founded by Dhirubhai Ambani (28 December 1932–6 July 2002) who dared to dream to create the largest company in India, despite hailing from a modest background. He was also named as the top businessman of the twentieth century and appreciated for his ingenuity, innovation and leadership qualities. He was one of the first Indian businessmen who recognized the significance of investors and the immense potential of the capital markets to shape the future of the industry. He followed a simple policy: “ Think big. Think differently. Think fast. Think ahead. Aim for the best .” Dhirubhai’s shaped the Reliance Group to be the largest conglomerate in India, and helped it achieve its zeniths amidst global corporate giants. He was given prestigious awards and titles like the Lifetime Achievement Award (The Economic Times), Man of the Century (Chemtech Foundation), Indian Entrepreneur of the twentieth Century (FICCI), to name a few.

Products in Reliance Industries

RIL contributes nearly 14 % to the total Indian exports. It has a presence in various sectors like retail, logistics, textiles, natural resources and energy, communications, science and technology, health care, petrochemicals and construction. The four major operations of the company are classified into Oil and Gas Exploration and Production; Petrochemicals; Petroleum Refining and Marketing business; and others. Footnote 5 The major competitors of RIL are Indian Oil Corporation in the petrochemical sector; Sahara Q in the retail sector; and Airtel in Telecommunication sector. RIL was the largest refining unit at a single location; the largest producer of Polyester fiber and yarn; the 5th largest producer of Paraxylene and Polypropylene; and the 8th largest producer of purified Terephthalic Acid and Mono Ethylene Glycol. Footnote 6 The Retail sector includes Reliance Fresh, Reliance Digital, Reliance Footprint, Reliance Trends, Reliance Mart, Reliance Home Kitchens, Reliance Time Out, Reliance Wellness, Reliance Autozone, Reliance Super, Reliance iStore, Reliance Market and Reliance Jewels. RIL has 123 subsidiaries and 10 associate firms. It is the largest retailer in India with 1466 outlets countrywide.

Promotions by RIL

RIL utilizes advertising tools to implement the best marketing strategies. They use emotional promotional campaigns; discounts and schemes to attract consumers. However, RIL started spending less on promotions and reduced prices to pull customers to the company. In the retail sector, RIL has no major advertising campaigns. It regularly sponsors sports activities and purchased an IPL (cricket team) and conducts rehabilitation programs for the downtrodden. RIL works on the motto “Growth is Life” and spans in the areas of retail and telecommunications, hydrocarbon exploration and production, petroleum refining, marketing and petrochemicals. Focusing on innovation and growth, RIL is the largest polyester yarn and fiber producer worldwide. Footnote 7 The company started in the late 70s as a textiles firm and gradually diversified into polyester, fiber intermediates, plastics, petrochemicals, petroleum refining and oil and gas exploration and production. RIL integrated into different industry sectors, most significantly into petrochemicals and crude oil and Reliance Industrial Infrastructure Limited.

The Strategy Roadmap of RIL

Sustainability strategy.

For RIL, sustainable development is a significant cornerstone of its business strategy for profitable growth. They adopted the principle of materiality and pointed out key issues after deliberation with management and key stakeholders. The sustainable development strategy includes: Energy Security, Health and Safety, Corporate Governance and Transparency, Product Responsibility, Climate Change and Waste Management. RIL strongly believes in the concept of ‘ growth through innovation ’ as it will act as a point of differentiation and provide the firm with huge competitive advantage. It intends to make long term profits by implementing sustainable solutions, effective talent management, and innovation and R & D facilities. As a part of its sustainability efforts RIL has good quality Health and Safety standards; Environment; Product Responsibility; Social Institution Building. Sustainability at RIL combines small critical steps to redefine its future businesses. Its initiatives are a projection of its Founder Late Shri Dhirubhai Ambani, who envisioned India as a sustainable nation where government and society complement each other constructively. RIL’s has effective CSR initiatives that elevate the quality of life. The steps RIL takes as its CSR initiative include healthcare, education, rural wellbeing and employment opportunities. RIL makes efforts to carry on its social responsibility in a traditional manner to empower people and engage socially. Footnote 8 As a part of its product responsibility RIL offers efficient product and services having minimum environmental impact and consideration of customer safety.

Social Institution Building as CSR

RIL focuses on social welfare and community development as a core factor of its Corporate Social Responsibility (CSR) philosophy. RIL interacts closely and continuously with people and communities around its manufacturing divisions to bring around changes and aid the underprivileged. It contributes to the areas of health, education, infrastructure development (drinking water, improving village infrastructure, construction of schools etc.), relief and assistance in the event of a natural disaster and other social initiatives (Table  1 ). As a part of its strategy, RIL made significant investments in E & P of O & G to secure energy supplies Footnote 9 ; implemented systems to monitor and measure sustainability performance; created sustainability awareness programs online; and formed the Reliance Innovation Council.

Growth Through Commitments

RIL has been involved in numerous socially responsible activities over the past years with intent to improve the quality of lives of people across India. Footnote 10 Sustainable Development is the cornerstone of RIL to achieve sustainable growth and create thriving eco-systems. The Reliance Foundation (RF) was set up in 2010, to boost philanthropic initiatives of RIL and express its vision of sustainable growth in India. Led by Smt. Nita M Ambani, and supported by three independent directors—Dharam Vir Kapur, Yogendra Tridevi and RA Mashelkar; the RF aims at development through the creation of meaningful and innovative activities addressing the country’s developmental challenges. Functioning under the umbrella of the RF, RIL carries on its various developmental activities. The Foundation has three core commitments SIS (S—Scale, I—Impact and S—Sustainability). Footnote 11 RIL carries on its responsible activities to “empower people and deepen its engagement with a view to improve lives, living and livelihood of millions on a sustainable basis”, Footnote 12 , Footnote 13 RIL has six major focus areas: Rural Transformation, Health, Education, Environment, Arts, Heritage and Culture, and Disaster Response. Footnote 14 RIL believed that the safety of its employees; belief and concern for environment would lead to sustainable growth. Footnote 15

Implementation of Strategy

RIL implements its CSR activities directly as well as in partnership with experts in the area. In case of direct engagement the initiatives are conceptualized and executed through a team of RIL professionals directly. It enters into a partnership with organizations having the technical expertise and experience to perform activities in the core focus areas of operation, to improve outcomes. RIL is also intrinsically involved in stakeholder engagement as a part of its strategy (Table  2 ).

Measuring and Reporting Outcomes and Impact

RIL has a Monitoring & Evaluation (M&E) framework that focuses on measuring the outcome and impact on the affected communities. The M&E department includes a team of in-house experts who analyze various aspects of the CSR programs through a series of detailed processes. The experts follow a distinct process/steps, namely (a) Impact assessment studies (b) Routine program monitoring to track key operational strategies (c) Focus on beneficiary acceptance and course correction (d) Efficient information systems towards developing solutions for collecting, collating, storing, processing and transmitting information. Footnote 16 RIL has a CSR and Governance Committee which is responsible for deciding the various policies related to the responsible activities of the firm. The Committee is formed by RIL’s Board of Directors. The CSR & G Committee recommends policies to RIL’s Board of Directors for their approval. The Board meets at least twice a year to review the implementation of CSR programs and for guidance.

The Road Ahead

RIL was awarded the ‘Excellent Energy Efficient Unit Award’ at the CII National Energy Efficiency Summit; the ‘HSE Company of the Year’ at the Asia Oil & Gas Awards 2015, organised by Oliver Kinross; the ‘Golden Peacock Environment Management Award’ for the year 2014; the 15th annual ‘Greentech Environment Award’ 2014; ‘Corporate Social Responsibility Company of the Year’ for the second consecutive year in the Asia Oil & Gas Awards 2015, organised by Oliver Kinross; the ‘Best Corporate Social Responsibility Practices’ Award; and the ‘Best use of Corporate Social Responsibility practices in Manufacturing’ Award at the 3rd Global CSR Excellence and Leadership Conference of the World CSR Congress. Footnote 17 It is highly proactive in its CSR activities and its relationship with significant stakeholders. It intends to build long-term relationships with its stakeholders and therefore makes attempts to understand their needs and concerns. It is involved in focused interaction/dialogue with key stakeholders. Footnote 18 After getting the feedback RIL modifies its activities to act on their issues and design improved programs to enhance the quality of life. RIL has a structured form of ‘engagement’ with its employees; suppliers (conducting contractor safety meetings); communities; local regulatory bodies and the government. RIL acts over and above the ‘statutory compliance’ and acts on significant issues related to development, and emergency situations. However, given the increasing expectations from the company, it is challenging for RIL to engage with stakeholders. RIL associates with the Gujarat Safety Council, Footnote 19 Lions Club and Rotary International (to name a few) to develop the nearby communities. RIL realized that a long lasting relationship with internal stakeholders is a potential strength and advantage so the formal channels of communication need to be strengthened to augment the process.

Press Trust of India ( 2015 ).

Press Trust of India ( 2014 )

PTI ( 2014 )

Subramanian and Mulgaonkar ( 2013 )

Bhasin ( 2015 )

www.ril.com/html/aboutus/about_brands

www.ril.com/html/aboutus/aboutus.html

http://www.ril.com/ar2014-15/RIL%20AR%202014%20-15.pdf

http://www.ril.com/DownloadFiles/SustainiabilityReports/RIL_SR2007_08.pdf

http://www.ril.com/getattachment/d5fd70ef-e019-47e5-bb83-de2077874505/Corporate-Social-Responsibility-Policy.aspx

RIL aims to continue its efforts to build on its tradition of Social Responsibility to empower people and deepen its engagement with a view to improve lives, living and livelihood of millions on a sustainable basis.

www.reliancefoundation.org/aboutus.html

www.ril.com/html/aboutus/our_commitments

www.relianceadagroup.com/ada/corporate

http://www.ril.com/DownloadFiles/SustainiabilityReports/ril_sr2013_14.pdf

Stakeholders include shareholders, customers, suppliers, employees, regulatory authorities, local community, trade unions, NGOs and contractors, investors and opinion leaders to name a few.

Gujarat Safety Council is an NGO committed to creating awareness and cultivating a safety culture among the people of Gujarat for the last 30 years.

www.karmayog.org/csr501to1000/csr501to1000_21458.htm

Kanya Kelvani : The Kanya Kelavani is a flagship program of the Government that encourages formal education with special focus on the girls, amidst celebratory claims of 0 % dropout rates being attained in several districts in Gujarat.

www.ril.com/html/aboutus/social_resp_comm_dev

Life Line Foundation : The Lifeline Foundation works towards ensuring that there are no deaths in the cities or on the highways of India, due to lack of timely medical aid. It is a registered NGO that pioneered emergency medical services on the highways and cities of India.

Gujarat Engineering Research Institute (GERI) : The GERI, Vadodara established in 1960 is a premier R&D Institute of Government of Gujarat engaged in investigations, testing and R&D activities in almost all the fields of Civil Engineering. The main laboratories of the Institute is located at Vadodara and deals in subjects of Material Testing, Soil Mechanics, Geo-mechanics, Geology, Hydraulic Model Study, Sedimentation Survey and Road Research Study. The institute deals with various research projects and testing of various material and final products like cement concrete, mortar, etc.

Gokul Gram Yojana (GGY): The main objectives of the GGY are to provide basic amenities, Increase employment opportunities, Integrate development schemes, Integrate people participation in the development process, Idolize the feeling of community partnership and help create villages with clean environment, beautiful surrounding and having basic amenities within a stipulated frame.

Swajaldhara Scheme: The scheme provided drinking water by laying pipeline in neighboring villages.

Bhasin, H. (2015). Marketing mix of Reliance industries – Reliance industries marketing mix , December 20, 2015. Retrieved from http://www.marketing91.com/marketing-mix-of-reliance-industries-reliance-industries-marketing-mix/

Press Trust of India (2014). Mukesh Ambani-led Reliance Industries Ltd becomes first private company to post USD 1 billion quarterly net profit , July 19, 2014. Retrieved from http://indianexpress.com/article/business/companies/reliance-industries-q1-net-profit-up-13-7-per-cent-beats-estimates/

Press Trust of India (2015). RIL, ONGC on top-100 global list for education CSR spending , January 16, 2015. Retrieved from http://www.business-standard.com/article/pti-stories/ril-ongc-on-top-100-global-list-for-education-csr-spending-115011600866_1.html

PTI (2014). Reliance Industries Ltd spends over Rs 700 crore on CSR in FY’14 , May 20, 2014. Retrieved from http://articles.economictimes.indiatimes.com/2014-05-20/news/49974739_1_reliance-industries-ltd-csr-activities-reliance-foundation

Subramanian, N. S., & Mulgaonkar, S. (2013). ONGC, RIL top list of potential CSR leaders , January 2, 2013. Retrieved from http://www.business-standard.com/article/companies/ongc-ril-top-list-of-potential-csr-leaders-113010200201_1.html

Web Sources

www.karmayog.org

www.relianceadagroup.com

www.reliancefoundation.org

www.ril.com

www.marketing91.com

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Author information

Authors and affiliations.

IBS, Hyderabad, Hyderabad, Telangana, India

Sudeepta Pradhan

Department of Marketing (M263), The University of Western Australia, Perth, Australia

Sanjit Kumar Roy

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Corresponding author

Correspondence to Sudeepta Pradhan .

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Editors and affiliations.

Department of Marketing (M263), The University of Western Australia, Perth, West Australia, Australia

Department of Marketing and Advertising, Coventry University Business School, Coventry, United Kingdom

Dilip S. Mutum

Department of Marketing, East China University of Science and Technology, Shanghai, China

Bang Nguyen

Appendix 1: CSR Activities of RIL in Detail

CSR teams of RIL work vehemently to support the educational requirements of schools in the neighboring regions benefiting the underprivileged students of the society. RIL has a group of 9 schools that cater to 13,251 students all across India. Footnote 20 It also played a major role to support the Government’s initiative to educate the girl child, with projects like “Kanya Kelvani Footnote 21 ” (in Gujarat). A partnership with UNESCO/BBC was initiated to benefit schools with the latest training aids. Footnote 22

RIL built Community Medical Centers near its manufacturing divisions to provide inclusive health services to neighboring villages. It’s Project ‘Drishti’ was an unique initiative of RIL in association with the National Association of Blind, helped conduct over 9000 free corneal graft surgeries to the underprivileged segment of the society. RIL also partnered with the Government, NGOs and several agencies to combat TB, HIV/AIDS. The Jamnagar Manufacturing Division provides nutrition and medicines to HIV infected children through the ‘Project Balkalyan’. The Dhirubhai Ambani Hospital (Lodhivali, Maharashtra) plays a major role in improve the quality of life in its surrounding areas. It provides timely and specialized aid to accident victims of Mumbai-Pune highway and provides them with free lifesaving treatment. The Nagothane Manufacturing Division provides free out-patient treatment to nearby tribal people living in hill tops, and helped build roads to the hilltops making it motorable to the village Gangawane. The Early Intervention and Rehabilitation Center established by RIL to support mentally challenged children residing in the areas of Tallarevu Mandal and Yanam.

Safety Initiatives for Community

RIL’s Hazira Manufacturing Division institutionalized safety training, helping over 158,000 tanker/truck drivers. The Division collaborated with ‘Life Line Foundation Footnote 23 ’ adopting a 110 km stretch on the State Highway in Gujarat spanning from Sachin to Bharuch to provide care to victims of highway accidents.

Environment Initiatives for the Community

As a part of its cleanliness drive, a ‘zero garbage’ drive was commenced in Reliance Townships to popularize waste management in Surat and in villages surrounding the Hazira Manufacturing Division. To reduce plastic litter, RIL facilitated a direct sale of waste PET bottles to processing units. It partnered with the Gujarat Engineering Research Institute Footnote 24 to construct a 900 m long road using 5 % plastic waste. The CSR team used non-recyclable plastic waste to construct tar roads that reduced construction costs and improved the quality of the road, road life, and resulted in low road maintenance. RIL tried creating awareness among rural folks to use alternate energy and efficient energy usage. The Division declared a ‘Green Idea Award Scheme’ in the year 2010, to encourage innovation amongst students of Surat/RIL employees.

Community Development

The Reliance Rural Development Trust started 797 works in 760 villages of Gujarat to improve infrastructure under the Gokul Gram Yojana. Footnote 25 478 Anganwadi buildings, 58 concrete roads, 61 underground sumps were completed in the financial year 2010–2011. RIL developed street lights; constructed bus sheds, roads, solar street lights in villages; and provided free supply of blankets etc. Further, free drinking water was supplied to neighboring villages during periods of water shortage.

Livelihood Support Programs

Divisions like Hazira, Vadodra, Gadimoga offer training programs to various Self Help Groups to help rural women to be “self sustaining” and earn income to sustain their families. RIL offers courses in dress designing, health care, beauty, hospital attendant etc. The youth are offered courses in hand pump repairing, plumbing, driving, hardware repair, mobile repairing etc. Farmers were also provided training in horticulture cultivation and fruit saplings.

Improving Quality of Agricultural Produce

Several exhibitions were conducted for farmers to circulate advanced technologies for production; storage and distribution of agricultural products; and promotion of Leno bags amongst farmers. RIL also provided solutions for banana farmers, especially those engaged in exporting their products.

Heritage Conservation and Culture

RIL was passionately involved in development of religious places such as Dwarka, Sudama Setu (a bridge connecting both the two banks of river Gomati); Shardapeeth of Jagadguru Shankaracharyaji; the Dhirajdham at Nathdwara Temple. RIL distributed gifts to girls during the Navratri festival and was also associated in providing financial assistance to institutions organizing Navratri. Financial assistance was provided for festivals like Durga puja, Shivratri, Sardar Patel’s birth anniversary during the financial year 2010–2011.

Promoting Sports and Sportsmen

RIL is continuously involved in promoting and supporting sports and sportsmen and supports G1 Cricket Tournament, Reliance Inter-Cricket Tournament, Central Board of Cricket, Jamnagar District Football Association and Gujarat State Football Association etc.

Supporting Institutions

The Dahej Manufacturing Division of RIL financially supported the ‘Swajaldhara Scheme’, Footnote 26 and to educational institutions like: Consumer Education and Research Council (CERC), Centre for Environmental Planning and Technology (CEPT), MP Shah Medical College, Gramshree Trust etc.

Teaching Note

Topics: corporate, business and marketing strategy.

Case Synopsis —Business strategy of RIL focuses on sustainable development as a key factor of profitable growth. RIL uses a dialogue between the company and its stakeholders to implement its CSR strategy. It uses the concept of ‘ growth through innovation ’ as a differentiating factor that would help the firm with huge competitive advantage. It intends to make long term profits by implementing sustainable solutions, effective talent management, and innovation and R & D facilities. RIL implements its CSR activities directly as well as in partnership with experts in the area. In case of direct engagement the initiatives are conceptualized and executed through a team of RIL professionals directly. It enters into a partnership with organizations having the technical expertise and experience to perform activities in the core focus areas of operation, to improve outcomes. RIL is also intrinsically involved in stakeholder engagement as a part of its strategy.

Keywords : Business Strategy, CSR, Sustainable Development, Stakeholder engagement, India

Teaching objectives

The case intends to discuss concepts such as:

Marketing strategies;

Promotion strategies;

Stakeholder engagement and its advantages;

Level of program where the case is to be taught

The case can be effectively used to teach at postgraduate and executive level program.

Suggested assignment questions

What are the potential advantages of CSR?

Can CSR be effectively used as a strategy?

Given the wide range of industries RIL owns, should they go for a common strategy that ‘ fits all ’ or have a different strategy for every business unit separately?

Suggested readings

Societal marketing

Marketing Management by Kotler, Keller, Koushi, Jha

Suggested discussion questions with answers

What are the various marketing strategies of RIL?

Product concept strategies

The four distinct stages in product life cycle-marketing strategies

Market pioneering stage during the market pioneering stage,

Market growth stage during the market growth stage

Market maturity stage

Market decline stage

Product line decision

Channel of distribution/Place strategies

Types of channel of distribution

Pricing strategies

Skimming price

High price for product quality leadership

Marginal cost pricing marginal pricing

Perceived value pricing

Value pricing

Pricing according to the customer ability to pay

Product mix pricing

Competition oriented pricing

Tender pricing product line pricing

Competition pricing

Penetration pricing

Tools of promotional mix

Advertising

Sales promotion

Public relations

Can CSR act as a source of competitive advantage and sustainable growth?

Yes through proper stakeholder dialogue and by addressing key stakeholder needs. NOTE: Students can be asked to discuss and debate on the pros and cons of CSR to get a holistic view.

Can CSR act as a point of differentiation and an effective marketing strategy?

CSR can act as a differentiating factor for customers who tend to believe that they are socially active when they purchase from such firms. Therefore, CSR related advertisements should be effectively designed to appeal such customers.

Is stakeholder engagement an effective promotion strategy?

Potential uses of the case

The case intends to clarify the benefits of implementing CSR by a company, and how CSR has strategic impacts in sustainable growth of the company.

Suggested teaching approach

Interactive

Proposed Session Plan

For a session of 90 min:

Initial 10 min can be used to discuss the business of RIL and its history

10 min—The Indian economy

20 min—Discussion on CSR

15 min—Advantages of CSR and is it a source of competitive advantage?

10 min—Sustainable development through CSR

10 min—CSR as a Strategy?

10 min—Strategies of RIL and their effectiveness

5 min—Suggestions for RIL

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Pradhan, S., Roy, S.K. (2017). Case Study 14: Reliance Indian Limited (RIL): Growth Through Innovation?. In: Roy, S., Mutum, D., Nguyen, B. (eds) Services Marketing Cases in Emerging Markets. Springer, Cham. https://doi.org/10.1007/978-3-319-32970-3_17

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A STUDY ON CSR ACTIVITIES OF RELIANCE INDUSTRIES LIMITED (RIL) SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR MASTER OF MANAGEMENT STUDIES (MMS) HETAL KISHOR PARMAR

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International Journal of Case Studies in Business, IT and Education (IJCSBE)

Srinivas Publication

Background/Purpose: ‘Growth’ is the aim and goal of any company – be it a startup or a conglomerate. Of late, the retail industry is growing steadily, especially in the field of e-retailing. Reliance Industries which came into the Retail business in 2006 has seen rapid and consistent success in its growth. This success is due to an assortment of contributing factors worth discussing. Objective: To observe the growth saga of Reliance Industries and review the contributing factors that helped this growth. Design/Methodology/Approach: Analysis and presentation of information collected from various scholarly articles, web articles, and also using SWOC framework. Findings/Result: Based on the study through various resources and also by analyzing the facts and figures, it is observed that sustaining in Retail market is a tough job which also requires many strategies and procedures to be amicably followed. Creativity and Innovation, Mergers and Acquisitions are some of the proven solutions for the same. Research limitations/implications: The analysis and solutions mentioned in this paper are limited to Industries whose business and annual turnover and experience is as close to Reliance Industry. Originality/Value: This paper focuses on various factors and scenarios that has made the growth of the Reliance Industry possible and taken it to the level of being labelled as mega Conglomerate. Paper Type: A Research Case study paper on success story and contributing factors of Reliance Industry in becoming the mega Conglomerate of India.

Journal ijmr.net.in(UGC Approved)

The financial performance measurement is a vital part of every business. And the telecom sector is not apart from it. The telecomm companies needs to observe their competitive financial health along with their customer base. The future of the existence of any company depends upon the present financial position. In this article the financial health of major telecom service providers in India has been evaluated by using ratios. Introduction: In the telecom sector, where the main motive is to earn high profits the financial performance of the organization is most important indicator to evaluate the overall health of the organization. In the current research to examine the financial performance of the companies the ratios has been calculated for each of the selected telecom companies. The first ratio is the return on assets which is the one of the profitability ratio. The firm is expected to be in profits if the return on assets is higher than the cost of borrowing. So the return on assets (ROA) will help us to examine whether the telecom companies are earning enough profit or not. The second ratio included to examine the financial performance of the telecom companies is the debt equity ratio, which shows out of the total fund how much is raised through issues of shares and how much have been borrowed. High debt equity ratio shows that the company has been raising fund through debt where the firm has to pay fixed interest rate irrespective of the profits, which is not consider to be appropriate.

Research Paper

Sandhir Sharma

Peril occurs since absence of certainty in future. Usually risk associated with firm, it can be classified as commercial chance & monetary peril. In the current scenario consider endeavours to dissect different organization explicit hazard markers in setting of business and money related dangers. These markers namely; degree of working influence, fixed resource for all out-resource proportion, level of monetary influence, obligation value proportion and level of consolidated influence have been breaking down with different factual devices. This study has been covered by stakeholder view as well as financial performance of the Reliance industry, complete examination period has been bifurcated into (2009-2018). These periods at that point examined and contrasted and each other alongside the entire period.

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case study on csr of reliance

A study on corporate social responsibility – a case study with reliance industries

  • Authors Details :  
  • C.vidya Kamath,  
  • Dr.ramesh Pai

682 Views Research reports

Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable—to itself, its stakeholders, and the public. Reliance Foundation (RF) is a not-for-profit organization established by RIL to bring about changes in Indian society seamlessly. CSR is for the community, it is equally valuable for a company. CSR activities can help forge a stronger bond between employees and corporations, boost morale and help both employees and employers feel more connected with the world.

Article Subject Details

  • Accounting and finance
  • Business management
  • Capital structure
  • Corporate finance
  • Corporate governance

Article Keywords Details

  • Corporations
  • Reliance founders
  • Stakeholders

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Corporate Social Responsibility

I assure you that in every challenge that India faces, Reliance Foundation has and will continue to stand with every Indian.

Founder-Chairperson, Reliance Foundation

case study on csr of reliance

Caring for inclusive growth. Building stronger societies.

Our principles of empathy and care, articulated under our 'We Care' philosophy, have created unmatched transformational value for our stakeholders and communities, and our country and planet. These principles are further strengthened by our relentless pursuit of sustainable and inclusive growth.

As we continue to build our Company and scale greater heights, we remain motivated in our single-minded desire to extend transformative care to all, thus making a difference in the lives of all Indians.

We have so far positively impacted 70+ million people through our philanthropic initiatives. In our collective battle against the COVID-19 pandemic, we provided 4+ million free COVID-19 vaccinations to employees, extended family members, and our communities.

case study on csr of reliance

70+ Million

Lives touched through CSR initiatives since inception

₹1,271 Crore

($154.7 million)

Spent on CSR activities for FY2022-2023*

Free COVID-19 vaccinations provided to employees, extended families and general communities

Through Reliance Foundation, our philanthropic arm, we work with communities and implement development programmes focusing on Rural Transformation, Health, Education, Sports for Development, Disaster Response, Arts, Culture & Heritage, and Urban Renewal to achieve comprehensive, inclusive, and sustainable societal development. Additionally, our businesses conduct CSR activities locally.

case study on csr of reliance

Rural Transformation

17.6+ million.

People impacted

Villages empowered

141.6+ Million

Cubic metres of water harvesting capacity created

Reliance Nutrition Gardens (RNGs) set up across 8 states in FY2022-23

case study on csr of reliance

7.9+  Million

Health consultations provided

Corneal transplants supported under Drishti since 2004

case study on csr of reliance

Scholars supported by Dhirubhai Ambani Scholarship for marginalised communities since 1996; 50% are female and 20% are persons with disabilities

Children and teachers impacted through education initiatives

Schools across 7 states for digital classrooms; 1,700+ teachers and 64,000+ students benefited

case study on csr of reliance

22+ Million

Youth and children reached

Won by Reliance Foundation scholarship athletes

case study on csr of reliance

Disaster Response

20+ million.

People supported by relief activities in 19 states and 3 UTs in the aftermath of natural disasters

People were provided emergency support during natural disasters in FY 2022-2023

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case study on csr of reliance

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CSR Spending of Rs. 1271 Cr. in FY 23, Says Mukesh Ambani in Reliance AGM 2023

case study on csr of reliance

Reliance Industries Limited. (RIL) has been one of the largest companies in India for the better part of the last two decades. It leads the corporate world in net profits every year. As CSR in India is mandatory as per the Companies Act 2013, The CSR Journal in its #LetsTalkCSR series is evaluating the CSR initiatives of the top corporates of India.

Reliance industries ltd. was established in 1973 by india’s most celebrated entrepreneur dhirubhai ambani who is revered for his rags-to-riches story. the company owns businesses engaged in energy, petrochemicals, textiles, natural resources, retail, and telecommunications., the below video highlights the gamut of csr activities undertaken by the company around its world’s largest refinery in jamnagar..

During the recent annual general meeting of Reliance Industries Limited (RIL), Chairman Mukesh Ambani revealed significant accomplishments. This year, RIL has generated an impressive 260,000 new job opportunities across various sectors and allocated a substantial amount of Rs 1,271 crore towards Corporate Social Responsibility (CSR) initiatives.

Mukesh ambani expressed his deep gratification over ril’s pivotal role in addressing india’s primary need – employment. he proudly highlighted that ril achieved unprecedented employment growth by adding 260,000 jobs within its diverse portfolio of businesses over the past year. the company’s total on-roll workforce now stands at nearly 390,000 employees. notably, this employment surge also led to the creation of numerous indirect livelihood opportunities, significantly magnifying the positive impact., in addition to its remarkable job creation efforts, reliance industries limited has demonstrated its commitment to societal well-being by recording the highest-ever csr expenditure of rs 1,271 crore. mukesh ambani underscored ril’s comprehensive leadership across various metrics, encompassing revenue, profitability, exports, market valuation, capital investment, job generation, fiscal contributions, and substantial csr contributions., highlighting a remarkable milestone, mukesh ambani announced that ril’s cumulative investments over the past decade have reached an impressive $150 billion, marking the largest investment by any indian corporate entity. he emphasized ril’s pioneering role in shaping the evolving landscape of india, setting and achieving ambitious objectives that were once deemed unattainable., 1. reliance foundation – the csr arm of reliance industries limited, csr activities of reliance industries limited are carried out in india through reliance foundation. smt. nita m. ambani leads the reliance foundation, which was founded in 2010 and had a comprehensive approach towards the development of india. the foundation addresses some of india’s most pressing development challenges in the fields of rural transformation, health, education, sports for development, disaster response, arts, culture & heritage and urban renewal., 2. csr policy, according to reliance corporate social responsibility policy, sustainable development is at the core of its business decisions, and therefore it has aligned its sustainability strategy with its business goals. ril csr works with underserved people who often do not have access to knowledge or information on best practices and continue to be vulnerable., 2.1 reliance csr and governance committee, according to the guidelines of the ministry of corporate affairs, the company has constituted a board-level csr committee to monitor the implementation of the corporate social responsibility policy of the company from time to time. the company’s csr policy and initiatives delineate the vision, mission, thrust areas, and critical requirements as per the schedule vii of section 135 of the companies act, 2013 which lists out various areas in which corporate entities are expected to deploy their csr funds and implement programs for social development. the reliance industries limited corporate social responsibility committee comprises:, 1) dr. raghunath a. mashelkar, 2) k. v. chowdary, 3) dr. shumeet banerji, 2.2 reliance industries limited csr team, reliance foundation, the philanthropic arm of reliance industries limited, aims to play a significant role in addressing india’s development challenges through innovative and sustainable solutions. led by founder and chairperson smt. nita ambani, reliance foundation, is relentlessly working towards facilitating transformative changes to ensure overall well-being and higher quality of life for all. the foundation and the csr committee ensure that the sustainable goals of the organization serve as the pillars of the company’s core business activities., 3. csr strategy, in the pursuit of creating a meaningful impact, reliance industries limited embarked on a transformative journey in the year 2022-23, propelled by an unwavering commitment to the principles of passion and purpose. at the heart of this endeavor was the resounding mantra of “creating momentum with passion and purpose,” guiding every stride the company took towards its corporate social responsibility (csr) initiatives. rooted in the profound ‘we care’ philosophy that has been intrinsic to reliance’s identity, this year marked an emblematic chapter in the organization’s ongoing mission to uplift communities, empower lives, and foster a brighter future., throughout this year, reliance industries remained steadfast in its dedication to bettering the lives, hopes, and aspirations of people through an array of impactful projects and initiatives. the underlying theme was the deep-seated belief that business success should be accompanied by societal progress, and this ideology underscored the company’s overarching csr approach. diverse in nature yet unified in purpose, the initiatives of this period symbolized a rich tapestry of themes, thoughts, and perspectives that seamlessly interwove to create a tangible and sustainable positive change., a defining feature of reliance’s csr journey in 2022-23 was its emphasis on collaboration and inclusivity. recognizing the significance of partnerships and stakeholder engagement, the company adopted a purposeful approach in its endeavours. by sharing learnings, exchanging insights, and fostering synergy, reliance actively sought to amplify the outcomes of its csr initiatives. notably, these collaborative efforts were deeply aligned with the global community’s aspirations, as the company worked diligently towards contributing to the realization of the sustainable development goals (sdgs)., 4. rural development, the reliance foundation is dedicated to fostering the transformation of rural communities, with a primary focus on enabling them to achieve income security, nutritional self-sufficiency, climate resilience, and gender equality. this noble objective is pursued through a multi-faceted approach that involves direct engagement with local communities and their institutions. it further extends its reach by collaborating with peer organizations, partner entities, and governmental bodies to harness synergies that maximize positive outcomes., at the heart of reliance foundation’s mission is a commitment to surmount the challenges that commonly affect rural livelihoods, both within and beyond the agricultural domain. a particular emphasis is placed on uplifting women, recognizing their pivotal role in rural societies. one of the core tenets of this endeavor is to ensure that rural households have consistent access to nourishing food. this goal is achieved through strategies such as enhancing food production, diversifying farming activities, and promoting backyard cultivation. these efforts are interlinked with the broader objective of elevating household incomes..

Reliance CSR helps in Rural Transformation

Reliance Foundation’s Rural Transformation initiatives, notably carried out through the RF-BIJ and RF-IS programs, have played a pivotal role in galvanizing rural communities. Tailored development action plans are tailored to the needs of households, villages, or entire districts. These plans serve as guiding frameworks that facilitate resource allocation and offer pathways to collective action, improved access to financial resources, and expanded market opportunities. A significant thrust is also placed on enhancing resource management, particularly in the context of water resources, to enhance overall efficiency.

Empowerment through knowledge is another cornerstone of reliance foundation’s approach. by equipping communities with pertinent information, they are better equipped to safeguard their livelihoods and effectively address challenges. this dissemination of information has far-reaching implications for resilience-building and sustainable growth., as a testament to the foundation’s impactful efforts, millions of rural communities across india have been positively influenced by these initiatives. the remarkable success of reliance foundation’s rural transformation initiatives, executed through collaboration, empowerment, and resource optimization, stands as a beacon of hope for rural communities aspiring to transcend the constraints that have historically hindered their progress., 4.1 reliance foundation bharat india jodo – rfbij, the reliance foundation bharat india jodo (rf-bij) initiative, operating within the ‘rural transformation’ framework of reliance foundation, is actively engaged in elevating the quality of life and livelihoods for individuals residing in rural regions. this endeavour is accomplished through the implementation of replicable and scalable models that foster sustainable progress., in the fiscal year 2022-23, the rf-bij initiative underwent a transformative shift in its approach. the primary focus pivoted towards establishing and nurturing resilient, self-reliant rural communities. drawing insights from past experiences, the program underwent a redesign to effectively tackle contemporary challenges in a post-pandemic era. moreover, the recalibration was meticulously aligned with the governmental priorities, underscored by three foundational pillars:, 1. climate resilience for sustainable development (cr4sd): this pillar strives to bolster the resilience of rural communities in the face of climatic challenges. it emphasizes the adoption of sustainable practices within the agriculture and livestock sectors., 2. integrated value chain development (ivcd): the second pillar concentrates on enhancing the value chains across different sectors. by fostering integrated approaches, it seeks to amplify the economic potential of rural areas., 3. diversifying rural incomes and women entrepreneurship (driwe): this pillar recognizes the significance of diversifying income sources, particularly for women in self-help groups (shgs) and the youth. it aims to empower them with entrepreneurial opportunities, thereby promoting gender equality and economic growth., the overarching goal of the rf-bij initiative is to cultivate a resilient rural india. this is envisaged by reinforcing climate resilience, advancing agricultural and livestock practices, and empowering women in shgs and youth. the initiative operates on a foundation of collaboration, uniting partners and communities. by adopting a holistic approach, the rural transformation program, bolstered by the participation of the community and convergence with diverse stakeholders, aspires to achieve sustainability and enhance livelihood resilience. furthermore, these endeavors harmoniously contribute to national priority missions and the sustainable development goals., the strategic implementation framework is rooted in collaboration with various stakeholders. this encompassing approach involves engagement with development sector organizations, private entities, governmental bodies, and collectives. the aim is to holistically impact rural communities, fostering inclusive and sustainable development that resonates with the foundational ethos of the rf-bij initiative., 4.2 supporting sustainable water initiatives, since 2016, reliance foundation has been a steadfast supporter of paani foundation in maharashtra, dedicated to cultivating a grassroots movement across the districts of paschim maharashtra, vidarbha, and marathwada. this collaborative endeavour seeks to fortify community resilience against the challenges posed by drought and climate change., central to this partnership is the innovative initiative of digital sheti shalas, serving as a transformative platform that directly links farmers with seasoned experts. these digital farming schools, thoughtfully designed and made accessible without any associated costs, serve as hubs of knowledge encompassing twenty-six key kharif crops. empowered by the wisdom of agricultural experts, numerous farmer groups have translated their newfound knowledge into action, adopting best practices that have yielded impressive results., from meticulously testing seed germination capacity before sowing to implementing seed treatments, these farmer groups have harnessed their collective strength. by procuring inputs in a collaborative manner, they have not only achieved cost savings but also witnessed improvements in crop yields. the implementation of initiatives such as ‘maha gat, maha kutumb’ across 39 taluks, free laboratory testing, and the ‘sale to safe harvest’ program, which connects farmers directly with markets, further highlights the holistic approach of this collaborative effort., additionally, reliance foundation has lent its support to yet another significant initiative aimed at enriching livelihood prospects in 28 villages situated within palghar, vikramgad, dahanu, and talasari blocks of maharashtra. this targeted initiative extends its positive impact to 1,107 farmer families, exemplifying the foundation’s unwavering commitment to fostering sustainable change at the grassroots level., 4.3 nutrition security, enhancing nutrition assumes paramount importance in cultivating resilience, as households fortified with nutritional resilience are better poised to endure and rebound from external adversities. throughout the year, a concerted effort was directed towards motivating more than 20,500 households to embrace dietary diversification. the emphasis was particularly pronounced for vulnerable segments of the population. this approach sought to bolster the effective utilization of food resources while acting as a preventive measure against both acute and chronic malnutrition., 4.4 value chain strengthening through farmer collectives, through its bij (bharat india jodo) program, reliance foundation is dedicated to enhancing market returns for the benefit of small farmers by fortifying crop value chains. this initiative encompasses a systematic approach, encompassing strategies to augment crop productivity and enhance post-harvest market accessibility. furthermore, it actively encourages farmers to ascend the value chain, resulting in improved economic prospects., in the fiscal year 2022-23, the rf-bij program has made substantial strides, engaging with 22 value chains spread across 24 districts. this initiative has been instrumental in facilitating higher productivity across an agricultural expanse exceeding 16,200 hectares. a pivotal component of this success has been the introduction of advanced farming practices, including the incorporation of improved seed varieties for crops like soybean, mustard, wheat, chickpeas, and turmeric. technological innovation has also been harnessed, with the integration of farm mechanization such as drone-based mechanized spraying, boom sprayers, seed drills, and mechanized paddy transplanting., in addition to these efforts, reliance foundation has actively collaborated with over 121 farmer collectives. the focus has been on augmenting their capabilities, linking them to viable markets, and guiding them towards better governance and compliance standards. remarkably, these farmer collectives have engaged with over 60,800 farmers, with transactions amounting to nearly inr 112 crore. notably, the impact has been noteworthy, with farmers enjoying an average of over 12% higher market returns compared to the local market., the multifaceted approach of reliance foundation’s bij program stands as a testament to its commitment to not only improve market returns for small farmers but also to foster holistic development by infusing advanced practices and technological solutions into the agricultural landscape., 4.5 financial inclusion and promoting access to social security benefits, financial inclusion stands recognized as a pivotal catalyst for fostering economic growth and alleviating poverty. within this context, rf bij (reliance foundation bharat india jodo) has emerged as a significant contributor, playing a crucial role in forging connections to financial services and social security schemes. this engagement is manifested through a series of measures encompassing mass awareness campaigns, linkage camps, and documentation assistance. the impact of these endeavors has resonated with nearly 55,000 individuals, spanning a diverse range of services including savings products, government-sponsored health insurance, life insurance, crop insurance, institutional credit for self-help groups (shgs), and documentation support for availing old age and widow pensions, ekyc, e-shram card, artisan card, and more., the provision of access to a comprehensive suite of financial services, including bank accounts, loans, insurance, and government entitlements, has been instrumental in accomplishing collective objectives. these objectives encompass eradicating poverty, fostering inclusive growth, and mitigating inequality. in jhajjar, multiple csr initiatives have been harnessed to support over 10 villages in various infrastructure projects, ranging from community shed construction to boundary wall establishment and backfilling work., an additional endeavor, mission sahyog in jhajjar, is implemented across 11 villages within haryana’s jhajjar district. over an 8-month span, this initiative aims to empower the underprivileged segments of the population by expanding their access to welfare policies and government schemes. reliance foundation’s approach to this initiative revolves around three core pillars: awareness, support, and capacity building coupled with access to entitlements. a comprehensive survey of 868 households has been conducted thus far, with 1,832 families being linked to an array of government schemes including ayushman card, e-shram card, atal pension yojana, sukanya samriddhi yojana, suraksha bima yojana, widow pension scheme, pradhan mantri matru vandana yojana, vivah shagun yojana, pm-kisan samman nidhi yojana, among others., these tireless efforts have yielded remarkable outcomes. through the dedicated actions of the initiative’s team, more than 1,800 villagers have reaped benefits amounting to approximately inr 1.4 crore. the rf bij’s multifaceted approach underscores its commitment to promoting financial inclusion and socioeconomic advancement, thereby making tangible contributions towards achieving broader developmental goals., 4.6 digital farm school, the digital farm school embodies a novel ‘phygital’ (physical + digital) platform meticulously crafted for farmers to actively engage, amplify their expertise, and foster capacity-building while nurturing a culture of experimentation and innovation. this platform acts as a bridge between farmers and various pivotal stakeholders within the ecosystem, culminating in the collaborative discovery of localized solutions aimed at fostering sustainable food production., operationalizing this endeavour relies on robust institutional partnerships that channel authoritative crop management guidance across a range of information and communication technology (ict) platforms. these include whatsapp groups, mobile-based audio advisories, chabot interactions, youtube instructional video streaming, and interactive programs like multi-location audio conferences, multi-location video conferences, and the reliance foundation toll-free helpline., the trajectory of learning within the digital farm school mirrors the entire crop cycle, spanning from the meticulous selection of seeds to the moment of harvest. through meticulously timed advisories and interactive programs tailored to address specific needs at distinct stages of the crop cycle, farmers are empowered to grasp intricate relationships and delve into the scientific underpinnings of agricultural practices., across 15 states, the digital farm school initiative has gained substantial traction. with a concentrated focus on nine specific crops, over 200 digital farm schools currently operate. this initiative extends its influence to propagating climate-adaptive agricultural methodologies, encapsulating elements like varietal selection, innovative sowing and planting techniques, judicious use of fertilizers, strategies for enhancing yields, and implementing post-harvest technologies., in essence, the digital farm school initiative embodies the fusion of physical and digital realms, synergizing the best of both worlds to empower farmers with knowledge and tools that foster sustainable agricultural practices and bolster the resilience of food production systems., 4.7 technological platforms for information dissemination, reliance foundation harnessed the potential of youtube channels as dynamic platforms for conducting live video conferences, facilitating direct connections between communities and subject-matter experts. this strategic utilization complements the diverse array of content already present on the channel, catering to a spectrum of domains encompassing agriculture, fisheries, and livestock. notably, the youtube content spans across ten indian languages, namely bengali, gujarati, hindi, kannada, malayalam, marathi, odiya, punjabi, tamil, and telugu. this inclusive approach ensures that users can seamlessly access and engage with content that resonates with their specific interests., recognizing the enduring value of certain advisories that hold relevance across time, reliance foundation has harnessed the youtube platform to disseminate static advisories in the form of video modules. these advisories serve as timeless best practices, remaining pertinent to particular crops for extended periods. such content is thoughtfully stored within the repository of the youtube channel, ensuring that individuals from diverse backgrounds can readily access and benefit from this repository of knowledge., the nimble actions undertaken by reliance foundation in this domain have yielded a tangible impact, culminating in heightened community knowledge dissemination and the effective sharing of solutions endorsed by experts. the culmination of these efforts is exemplified by the staggering numbers: a total of 496 live interactive programs have been conducted, alongside the availability of 914 video modules. this robust collection of content has garnered a collective viewership of approximately 2.4 million on youtube, bearing testament to the foundation’s commitment to knowledge propagation and community empowerment., 5. education, quality education serves as the bedrock of sustainable development and lies at the core of reliance foundation’s vision for a truly inclusive india. the educational institutions and initiatives established by reliance foundation recognize the paramount importance of unlocking the remarkable potential held by the nation’s youthful demographic. this realization is rooted in the aspiration to cultivate a brighter future for india., in alignment with the united nations social development goals, particularly goal 4 which pertains to quality education, goal 8 focusing on decent work and economic growth, and goal 10 emphasising reduced inequalities, reliance foundation’s educational endeavours are dedicated to enriching accessible and quality education. this commitment extends to all segments of society, placing a distinct emphasis on addressing the educational needs of vulnerable and marginalized communities., 5.1 jio institute, the jio institute stands as a multifaceted institution of higher education, nurtured under the auspices of the reliance foundation institution of education and research (rfier), situated in navi mumbai, india. its overarching ambition is to ascend to the echelons of global acclaim while embodying quintessential indian academic excellence., in the realm of preparing the youth for employability, the institute has imparted training to over 14,500 individuals, equipping them with the requisite skills for the retail sector. the institute has also announced a noteworthy initiative, unveiling plans to offer 50,000 scholarships over the next decade, extending invaluable support to aspiring students. furthermore, the institute’s education and sports for all (esa) initiatives have reached more than 30,000 children, underscoring a commitment to holistic development., the infrastructure of the jio institute is a testament to its commitment to holistic learning. the ulwe campus boasts a fully developed array of facilities, encompassing internal amenities such as classrooms, laboratories, residential spaces, and administrative offices, complemented by external features like a world-class athletic track, an open-air amphitheater, and versatile open spaces. the dronagiri campus, designed in collaboration with sasaki, a distinguished global entity specializing in university campus development, has crystallized as a masterplan, poised to shape the institute’s future., the academic pursuits of jio institute resonate harmoniously with the united nations’ sustainable development goal (sdg) 4, which champions accessible and equitable quality education. operational since july 2022, the institute embarked on its academic journey with two post graduate programs: one in artificial intelligence and data science, and another in digital media and marketing communications. this initiative garnered applications from 25 indian states and 14 countries, heralding a diverse and dynamic student body. a remarkable 18 indian states, union territories, and four foreign countries are represented among the selected students. these students exhibit multifaceted backgrounds, hailing from a variety of industries and socio-economic strata. impressively, more than 25% of the pgp students are women, and scholarships have been awarded to 28% of the students, nearly half of whom are women. the institute’s approach to education is holistic, addressing the multifarious dimensions that contribute to comprehensive development., 5.2 dhirubhai ambani scholarship programme (das), for over 25 years, reliance has been a steadfast provider of scholarships to exceptional students, a commitment inspired by the visionary beliefs of reliance founder-chairman, shri dhirubhai ambani. this belief asserts that investing in the youth is the most potent avenue to propel the nation’s progress. the reliance foundation scholarship initiatives have made a profound impact, touching the lives of nearly 12,700 young individuals across the expanse of india., in a pioneering stride, june 2022 marked a significant milestone as reliance foundation handpicked 100 scholars from india’s premier educational institutions. this initiative aspires to nurture the potential leaders of tomorrow, specifically in the fields of frontier sciences and engineering. these domains play a pivotal role in shaping india’s future, channeling their influence for the greater social good., a further testament to reliance foundation’s commitment emerged on the occasion of shri dhirubhai ambani’s 90th birth anniversary in december 2022. on this momentous day, the foundation renewed its dedication to india’s youth by pledging support for an additional 50,000 students over the upcoming decade. the reliance foundation undergraduate scholarships are designed to sustain up to 5,000 meritorious undergraduate students annually, encompassing all academic streams, while being merit-cum-means based. additionally, the reliance foundation postgraduate scholarships are geared towards bolstering 100 of india’s most brilliant postgraduate scholars each year, as they delve into new technologies and frontier sciences., the underlying goal of both these scholarships is to nurture and empower exceptional students, with an overarching aim of fostering a robust, dynamic, and engaged alumni network. this network will empower scholars to pursue advanced education, transition into young professionals, and subsequently spearhead india’s trajectory of growth..

Dhirubhai Ambani Scholarship Programme by Reliance Industries

5.3 Dhirubhai Ambani International School (DAIS)

Dhirubhai ambani international school (dais) offers a top-tier education to approximately 1090 students, guided by a faculty of 185 teachers well-versed in both national and international curricula. dais is dedicated to preparing students for the icse, igcse, and ib diploma examinations, consistently achieving exceptional results in board examinations and securing remarkable placements in esteemed universities., with the advent of the 2022-23 academic year, dais embarked on a new educational journey by transitioning to novel curriculum pathways. the school proudly holds the designation of a candidate school for the ib primary years programme (pyp) and the ib middle years programme (myp), both of which are already being imparted to students., dais is honored to be recognized as a microsoft showcase school for two consecutive years, indicative of its unswerving commitment to integrating technology into education and fostering the professional development of its teaching staff. currently, the faculty comprises exclusively microsoft educators (me), with 20% being esteemed as microsoft innovative educator experts (miees), and 40% possessing the highest level of microsoft certification for educators, namely microsoft certified educators (mces)., the new campus, currently under construction, adheres to international standards, offering a multitude of collaborative and independent learning opportunities tailored to each student’s needs. the campus boasts expansive and versatile spaces, equipped with stimulating learning environments, adaptable furniture, and cutting-edge equipment. moreover, the campus features experiential learning zones, seamlessly integrated digital technologies for teaching and learning, state-of-the-art sports and co-curricular facilities, and a comprehensive suite of safety and security provisions..

Reliance Foundation Schools

5.4 Strengthening Early Childhood Care and Education (ECCE) in India

In 2022, reliance foundation embarked on its inaugural venture into establishing a novel programme centered on early childhood care and education (ecce). drawing from extensive consultations with experts and stakeholders, reliance foundation meticulously devised a comprehensive and long-term strategy for its ecce initiative. the overarching vision was to create a transformative model that would reshape the ecce landscape in india. this model aspired to ensure that all children aged three to six years would achieve age-appropriate developmental milestones. by accomplishing this, these children could fully unleash their potential, harness educational opportunities, and thrive in their future pursuits., a striking manifestation of this vision is evident in the varanasi district of uttar pradesh, where 25 anganwadi centers were thoughtfully crafted as exemplar spaces, benefiting 750 children. these centers seamlessly integrate local culture into their design, with walls adorned in the captivating ‘sanjhi’ art form. every center is equipped with high-quality, child-friendly furniture, engaging play equipment, and a plethora of learning materials encompassing books, toys, art supplies, and more. each center also features a smart tv and a reliance nutrition garden. safety and hygiene are prioritized, as indicated by child-friendly restrooms, ro water filters for potable water, refurbished kitchens with exhaust systems, expansive windows for natural light and ventilation, and ramps with railings for accessibility., in a poignant commemoration of india’s 75 years of independence, the first center at gopalpur karauta was inaugurated and handed over to the community on august 15, 2022. furthermore, reliance foundation is presently engaged in the development of an additional 75 anganwadi centers, underscoring the foundation’s unwavering commitment., in hazira, a pioneering initiative is underway to digitally elevate anganwadis to ‘smart’ anganwadis. this transformative project has empowered 22 anganwadis across seven neighboring villages with smart tvs, pen drives, and digital educational resources. the initiative caters to the educational needs of 650 children and extends recognition to 2,333 asha workers and anganwadi workers for their dedicated contributions to child care and early childhood education., the pragya shibir initiative, another endeavor by reliance foundation, provides invaluable support to students preparing for their 10th and 12th class board exams. this year, 530 students reaped the benefits of the pragya seminars, a series that includes motivational talks and counseling sessions. the seminars are instrumental in helping students identify their academic aspirations, chart their paths toward career objectives, and navigate their educational journey. additionally, this year, the initiative saw the enrollment of 20 girl students in secondary education., notably, reliance foundation is currently involved in the development of 75 more anganwadi centers, marking yet another milestone in its journey towards holistic education and societal enrichment., 5.5 reliance foundation teacher awards, established in 2018, the reliance foundation teacher awards were conceived to acknowledge and celebrate the exceptional accomplishments of the foremost 1,000 teachers who excel in the teaching professionals olympiad (tpo). these prestigious awards are orchestrated by the centre for teacher accreditation (centa), with unwavering support from reliance foundation., in the fiscal year 2022-23, a remarkable participation of 5,300 educators was observed in the tpo, spanning across two comprehensive rounds of evaluation. the distinguished winners of the national tpo competition were presented with cash prizes amounting to inr 1 lakh each, generously conferred by reliance foundation. additionally, commendations were extended to the top 1,000 teachers for their outstanding contributions., as a testament to its enduring commitment, reliance foundation has significantly impacted the educational landscape by engaging over 38,000 teachers throughout the span of four editions of the centa tpo. notably, the venerated top educators have been granted cash awards totaling over inr 90 lakh, reinforcing the foundation’s dedication to elevating the stature of teaching and recognizing its pivotal role in shaping society’s future., 6. healthcare, reliance foundation places a steadfast emphasis on enhancing healthcare accessibility, fortifying india’s healthcare ecosystem, and nurturing community awareness. the overarching goal is to promote holistic well-being and inculcate a culture of healthy living., diverse healthcare initiatives span the entire spectrum of care, spanning from primary to quaternary. the health outreach program, catering to underserved communities, is a pivotal component. it offers a blend of preventive and primary care, while institutions like the sir h.n. reliance foundation hospital and other advanced care establishments in multiple locations complement and enhance the program’s reach., a remarkable 16,094 children have been meticulously screened for malnutrition, attesting to reliance foundation’s dedication to supporting the most vulnerable communities in accessing quality healthcare. the health outreach program stands as a vanguard for preventive healthcare, simultaneously delivering general and specialized therapeutic care. this is achieved through strategic collaborations with various institutions., throughout the fiscal year 2022-23, these health outreach endeavours collectively impacted 138,000 individuals through a staggering 580,000+ consultations. the backbone of this program lies in the mobile medical units (mmus), which bring medical care right to the doorsteps of communities. these units facilitated over 288,000 consultations across various locations. complementing the mmus are the static medical units and health camps, which further amplify healthcare accessibility., the program’s initiatives are intricately tailored to alleviate the burden of health conditions such as anemia, malnutrition, preventable blindness, cancers, hypertension, and diabetes among vulnerable groups. among the 34,000 women and girls screened for anemia, nearly 19,827 were diagnosed as anemic, receiving subsequent treatment and consistent follow-up care., recognizing the enduring implications of childhood malnutrition on adult health, the program actively endeavours to detect and address malnutrition at an early stage. furthermore, the initiative extends its care to adults and children living with hiv, offering a comprehensive spectrum of support that encompasses access to treatment, adherence to regimens, and provision of essential nutrition kits., incorporating a vital facet of education, the program also prioritizes raising awareness about nutrition. in the fiscal year 2022-23, the initiative meticulously screened 16,094 children for malnutrition, identifying 464 with moderate acute malnutrition and 228 with severe acute malnutrition., by embracing a multi-faceted approach, including screenings, consultations, treatment, and education, reliance foundation’s healthcare initiatives stand as beacons of hope, bridging the gap in healthcare accessibility and nurturing a culture of well-being within underserved communities..

Reliance CSR Health Outreach

6.1 Reliance CSR Drishti

Initiated in 2003, the mission of the drishti programme is improving and restoring the vision of people in most-at-need communities. in partnership with the national association for the blind (nab), aravind eye care and sankara eye foundation, reliance foundation drishti has been supporting free corneal transplants since 2003. reliance foundation is the only indian corporate foundation that has supported 20,400+ corneal transplants since inception, a milestone achieved in fy 2021-22. to increase awareness of the importance of eye donation, the programme has been conducting drishti art competitions from 2004 and drishti essay competitions from 2008 annually for children and grandchildren of employees across all reliance offices and locations., reliance foundation drishti publishes india’s only fortnightly international braille newspaper in hindi in association with the nab. prior to the pandemic, the newspaper had a circulation of over 4,200 copies and a readership of around 24,000 visually impaired readers across india and 15 other countries. the physical printing of the newspaper, which was stopped due to the pandemic, was resumed last year and by march 2022 the circulation and readership crossed pre-pandemic levels. along with this newspaper, on world braille day on january 4 every year, a braille table calendar is also distributed to readers., over the course of the year 2022-23, the program delivered more than 11,000 consultations and played a pivotal role in facilitating 545 cataract removal procedures and 767 corneal transplant surgeries., 6.2 national tb elimination programme, as an integral component of the national tb elimination programme, reliance foundation has undertaken the task of furnishing one-year nutrition kits to 5,000 individuals in ahmedabad. each nutrition kit is thoughtfully curated, comprising essentials such as 3 kilograms of atta (flour), 1.5 kilograms of pulses, and 250 grams of edible oil. the identification of individual beneficiaries is orchestrated by the ahmedabad municipal corporation (amc), meticulously compiling a roster of recipients along with their respective mobile numbers. this registry is then shared with the retail team, collaborating in this endeavour., ensuring the accuracy and legitimacy of the distribution process is paramount. to this end, the kits are delivered by grab, a designated delivery partner, after a stringent verification process. this verification entails an otp-based system, adding an extra layer of authenticity., in scenarios where certain beneficiaries cannot be promptly located, a well-defined protocol comes into play. the nutrition kits are entrusted to the municipal ward office, subsequently being dispensed directly by the authorities from that point onward., notably, this initiative has garnered notable recognition, with acknowledgment coming from none other than the governor of gujarat. over the span of six months, a significant milestone has been achieved, as ration kits have been effectively distributed to a substantial number of beneficiaries, reinforcing the foundation’s unwavering commitment to fostering well-being within the community., 6.3 strengthening healthcare ecosystem at various plant locations, in the last year, the endeavours within the sphere of health outreach have made a significant impact, reaching a remarkable 1.78 lakh individuals through a comprehensive range of avenues. these encompass community medical centers, mobile medical units, specialized eye care services, and a substantial 50 health camps., a notable highlight resides in the meticulous screening of 18,619 patients for non-communicable diseases, an initiative seamlessly integrated through the innovative laboratories on bikes program. additionally, project drishti has provided crucial support for 545 cataract surgeries, amplifying the accessibility of eye care services. moreover, 2,140 nutrition kits were thoughtfully disbursed to children affected by hiv, symbolizing a commitment to holistic well-being., health camps held on significant health-related observance days have played a pivotal role in detecting health anomalies and fostering awareness to counteract them. these encompass diverse initiatives, including oral cancer screening on world no-tobacco day, diabetes screening camps, and a heart health camp for the elderly on world heart day in september. the program’s comprehensive scope even extends to promoting awareness regarding menstrual hygiene on world menstrual hygiene day., prominent among these initiatives is the multi-diagnostic camp conducted in april, oral cancer screening on world no-tobacco day, diabetes screening on world diabetes day, and the heart health check-up camp coinciding with world heart day. the program’s dedication is evident in health check-up initiatives, such as those designed for individuals affected by hiv on world aids day. furthermore, other notable endeavours include the antenatal clinic, anaemia control program, vector-borne diseases control program, school health check-up program, and awareness sessions conducted on world menstrual hygiene day., the cumulative impact of these endeavours is evident as a significant 1.38 lakh individuals have been positively influenced by the health outreach initiatives during the fiscal year 2022-23., 7. sports for development, reliance foundation sports for development is a platform that nurtures sporting talent from across india into high performers through multi-pronged programmes, and in the process helps india set the bar high in sports., “it is our dream to see india take centre-stage in the global sporting arena. our partnerships with the ioa reinforce reliance foundation’s deep commitment to supporting and empowering young athletes across the country with world-class infrastructure and opportunities. we are also very excited to host the first-ever india house at the paris olympic games in 2024. it will be a great opportunity to showcase india’s immense talent, potential, and aspiration to the world” – mrs nita m. ambani ioc member, and founder- chairperson, reliance foundation, has said., 7.1 reliance foundation youth sports, started in 2016, reliance foundation youth sports (rfys) aims to lay a strong foundation for india’s sporting future through the development of sports in schools and colleges. this is being done through inter-institutional competitions at all levels, scholarships for athletes, grants to institutions for sporting infrastructure as well as provisions for equipment and training of coaches. today, rfys is a prominent scouting platform for sporting talent in the country and has so far reached out to 90 lakh youth and children across 26 states and union territories., 7.2 reliance foundation young champs (rfyc), reliance foundation young champs (rfyc) is a football academy that runs a full-scholarship based residency programme to help nurture young talent in india. it was started in 2015 and is now recognised as the best residential football academy in india by the all india football federation (aiff)., by setting up a worldclassplatform for training, and with strong emphasis on education, rfyc seeks to establish a robust pipeline of talented players for indian football. every year talent is scouted and new players are inducted into the academy. graduates of the academy have been selected to play for professional clubs. 8,500+ attendees across the 30 virtual sessions on variety of sport training and related topics., 7.3 reliance foundation jr nba, the rf jr. nba initiative aims to tap india’s basketball talent by identifying and supporting development of players during the school years. since its inception in 2013, the programme has engaged with over 1.1 crore youth from 13,500 schools nationwide and trained over 13,000 physical education instructors., during fy 2021-22, a 12-week viewing series was organised which saw aspiring athletes interact with nba and nba g league players, legends and coaches. with 2,700 registrations, the series had a total digital reach of 3.3 million. further, a junior nba global championships virtual clinic was conducted for 20 mvps identified from the series., 7.4 reliance foundation olympic initiative, the reliance foundation olympics initiative began in 2019 with an aim to improve the country’s performance at olympics and other prestigious international events, and to eventually elevate india’s sporting profile and enhance its engagement with the olympic movement. reliance foundation is currently supporting 13 elite athletes under its athlete scholarship programme and works closely with coaches, the government and sports federations. recognising the vital role sports science and medicine play in improving sporting performance, reliance has dedicated assistance in these areas to the scholarship athletes and to the athletics national camps through the athletics federation of india., in fy 2021-22, reliance foundation scholarship athletes bagged 12 international and 16 national medals in archery, badminton and weightlifting. six athletes marked their spots in the india squad for senior world championships..

Reliance Foundation CSR reach across India

The CSR activities have brought Reliance closer to their goal of bringing about transformative change. The social projects have touched almost every part of India, and Reliance aims to further intensify its efforts, especially through digital technology and touch more lives across India.

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Corporate Social Responsibility: A Case Study of Reliance Industries Limited

This assignment requires analyzing the economic performance and ESG performances of Reliance Industries Ltd. using the ESG framework discussed in the textbook from chapter 3 to chapter 6.

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  1. A Study on Corporate Social Responsibility

    RF is a committed player in improving the quality of life of the underprivileged by zeroing in on different focus areas - education, disaster response, sports for development, rural transformation, arts culture and heritage and urban renewal. Established in the year 2010, the Reliance foundation is led by Mrs Nita M Ambani.

  2. corporate social responsibility: a case study of reliance

    A press report in Economic Times dated 20 May 2014 states that Reliance Industries has. spent over Rs 700 crore of its net profit on corporate social responsibility in the fiscal year 2014. and significant sums went into healthcare and rural development initiatives. According to its.

  3. PDF Report on Corporate Social Responsibility 2019-20

    Key highlights of CSR initiatives Through its ever evolving and inclusive development approach, Reliance supports meaningful activities to address some of India's most pressing development challenges. The efforts of Reliance have touched the lives of more than 3.6 crore people across India in more than 37,000 villages and several urban locations.

  4. Case Study 14: Reliance Indian Limited (RIL): Growth Through ...

    Abstract. As per a study by the Varkey Foundation in partnership with UNESCO reported on January 16, 2015, Reliance Industries Limited (RIL) was quoted to have spent a huge sum of USD 5.4 million on education related Corporate Social Responsibility (CSR) activities. RIL ranks the 80th position the top-100 list as per the world's first ...

  5. PDF We Care

    4. Total spending on Corporate Social Responsibility (CSR) as a percentage of profit after tax:`813 crore for the year ended March 31, 2022 (2.21%*) 5. List of activities in which Corporate Social Responsibility (CSR) expenditures have been incurred: 1. Rural transformation 2. Health (including COVID-19) 3. Education 4. Sports for development 5.

  6. PDF CSR Expenditure in India: A case study of Reliance Industries Limited

    CSR Expenditure in India: A case study of Reliance Industries Limited and Tata Consultancy Services Limited ... Corporate Social Responsibility (CSR) has gained its importance for firms, the business press, and the investment community. Around the world , many of the big business houses are not only invest their significant resources in

  7. PDF Corporate Social Responsibility (CSR): A Study of Reliance Industries

    The study concludes that CSR initiatives are crucial for companies to build a positive reputation, enhance brand value, and contribute to the sustainable development of the society and the environment. Keywords: Corporate Social Responsibility, Reliance Industries Limited, CSR policies, Case study, Impact, Sustainability. INTRODUCTION:

  8. A Study on Csr Activities of Reliance Industries Limited (Ril

    A STUDY ON CSR ACTIVITIES OF RELIANCE INDUSTRIES LIMITED (RIL) SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR MASTER OF MANAGEMENT STUDIES (MMS) HETAL KISHOR PARMAR ... (2010) made a case study of Bharat Petroleum Corporation Ltd. (an Indian Public Sector Organization). They found that there is a broad relationship between the ...

  9. Communicating Corporate Social Responsibility

    This study uses the case study approach to examine the practice and communication of CSR in emerging economies with a focus on India. This empirical study analyses the CSR and governance themes of Reliance Industries Limited (RIL), the largest private company from India for CSR communication.

  10. A study on corporate social responsibility

    Dr.ramesh Pai. 676 Views Research reports. Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable—to itself, its stakeholders, and the public. Reliance Foundation (RF) is a not-for-profit organization established by RIL to bring about changes in Indian society seamlessly.

  11. Corporate Social Responsibility

    Spent on CSR activities for FY2022-2023*. 4+Million. Free COVID-19 vaccinations provided to employees, extended families and general communities. *$1 = ₹82.17 (Exchange Rate as on 31.03.2023) Through Reliance Foundation, our philanthropic arm, we work with communities and implement development programmes focusing on Rural Transformation ...

  12. Role of Reliance Industries Limited towards Corporate Social Responsibility

    The Reliance Industries Limited is an Indian Conglo merate holding c ompany located in Mumbai. Maharashtra, e ngaged in ene rgy, textiles, petrochemicals, retail, telecommunications and natural ...

  13. CSR Spending of Rs. 1271 Cr. in FY 23, Says Mukesh Ambani in Reliance

    August 7, 2023. Reliance Corporate Social Responsibility. Reliance Industries Limited. (RIL) has been one of the largest companies in India for the better part of the last two decades. It leads the corporate world in net profits every year. As CSR in India is mandatory as per the Companies Act 2013, The CSR Journal in its #LetsTalkCSR series is ...

  14. Corporate Social Responsibility: A Case Study of Reliance Industries

    The report suggests that RIL is performing well in CSR, but there is still scope for improvement. Corporate Social Responsibility: A Case Study of Reliance Industries Limited This assignment requires analyzing the economic performance and ESG performances of Reliance Industries Ltd. using the ESG framework discussed in the textbook from chapter ...

  15. CSR Expenditure in India: A case study of Reliance Industries Limited

    The aim of this study is to highlight the CSR focus areasin which the Indian companies are doing their social activities and spend money in the form of CSR expenditure. Additionally, this paper gives an insight on the concept of Corporate Social Responsibility and its importance in today's era for the business houses and their stakeholders.

  16. PDF International Journal of Law Management & Humanities

    responded to the Corporate Social Responsibility. Keywords: Development, Phenomenon, Contribution. I. CSR: A STUDY OF RELIANCE INDUSTRIES LTD Corporate Social Responsibility (CSR) is a globally well-recognized concept. It is a process which encourages the corporate sector to be accountable for the kind of impact it has on itself,

  17. CSR Initiatives at Reliance Foundation: A Reality Check

    Product details. CSR Initiatives at Reliance Foundation: A Reality Check. Case. -. Reference no. 717-0024-1. Subject category: Ethics and Social Responsibility. Authors: Sushree Das (Amity Research Centers) Published by: Amity Research Centers. Published in: 2017.

  18. CSR: A Study of Reliance Industries Ltd

    This article mainly represents how CSR has evolved and developed from centuries and how it helped Reliance Industries Limited, to contribute towards development of India through a case study. Reliance is one of richest company in the world which is spending their funds over CSR activities from years. The research in this article will take the ...

  19. Corporate Social Responsibility

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    Here is a list of Projects approved by the CSR board for the financial year 2022-23: 1. Health. 1.1. Community and Public Health projects including Preventive and Public Healthcare Initiatives; 1.2. Support Community Health Outreach Programmes through Static and Mobile Health Care; and. 1.3.

  21. The Mega Conglomerate of India- Success Story of Growth of Reliance

    Retail management (a case study on reliance industries). International Journal of Research in Social Sci ences , 9 (10), 34-44. [26] Srikant K apoor (2020).

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