market research journal articles

• Join the AMA
• Find learning by topic
• Free learning resources for members
• Certification
• Training for teams
• Why learn with the AMA?
• Marketing News
• Academic Journals
• Guides & eBooks
• Marketing Job Board
• Academic Job Board
• AMA Foundation
• Diversity, Equity and Inclusion
• Collegiate Resources
• Awards and Scholarships
• Sponsorship Opportunities
• Strategic Partnerships

We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.

Editorial Mission

Journal of Marketing Research  ( JMR ) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the  Financial Times  top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about the editorial mission here .

Impact factor: 6.1 Scimago journal ranking: 6.321

AMA Members have access to all Journal of Marketing Research articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.

Recommended Reading

Scholarly Insight

Increasing Review Helpfulness: Do Photos Complement or Substitute for Text?

Are reviews with photos more helpful? If so, do consumers find reviews more helpful when photos and text convey similar or different information? A Journal of Marketing Research study explores.

Transforming the Dining Experience: How E-Scooters Boost Restaurant Spending

A Journal of Marketing Research study finds that e-scooters have a significant impact on restaurant expenditure, particularly for fast food restaurants and casual dining establishments.

Scholarly Insights Archive

Browse all the Journal of Marketing Research DocSIG Scholarly Insights.

For Authors

Editorial Leadership

• Associate Editors
• Editorial Review Board
• Advisory Board

Submit a Paper

• Submission Guidelines
• Submission Site
• JMR Editorial Statement

Editorial Policies

• AMA Journal Policies
• Journal of Marketing Research Policy for Research Transparency
• Decision Appeal Policy

IMPACT AT JMR

Strategies for Leveraging AI in the Customer Experience

Consumers tend to think that AI performs poorly at tasks that involve human emotions, tastes, moral dilemmas, and social expertise. In these situations, employ a human, use a hybrid human–AI system, or design your AI systems to resemble humans.

Additional Resources

Research insights.

• Scholarly Insights by AMA DocSIG
• IMPACT at JMR

Special Issues

• Education and Marketing
• Marketing Insights from Multimedia Data
• 2023 Paul E. Green Award
• 2024 Weitz-Winer-O’Dell Award

Explore the Journal

• Current JMR Issue
• Articles in Advance
• Recently Accepted Manuscripts
• Get JMR Article Alerts
• Follow JMR on LinkedIn
• Subscribe to the JMR Updates Newsletter

By continuing to use this site, you accept the use of cookies, pixels and other technology that allows us to understand our users better and offer you tailored content. You can learn more about our privacy policy here

• Search Menu
• Browse content in Arts and Humanities
• Browse content in Archaeology
• Prehistoric Archaeology
• Browse content in Art
• History of Art
• Browse content in Classical Studies
• Classical History
• Classical Literature
• Classical Reception
• Greek and Roman Archaeology
• Digital Humanities
• Browse content in History
• Diplomatic History
• Environmental History
• Genocide and Ethnic Cleansing
• History by Period
• Legal and Constitutional History
• Regional and National History
• Social and Cultural History
• Theory, Methods, and Historiography
• World History
• Browse content in Language Teaching and Learning
• Language Teaching Theory and Methods
• Browse content in Linguistics
• Applied Linguistics
• Language Evolution
• Language Families
• Lexicography
• Browse content in Literature
• Bibliography
• Literary Studies (American)
• Literary Studies (20th Century onwards)
• Literary Studies (British and Irish)
• Literary Studies (Women's Writing)
• Literary Theory and Cultural Studies
• Shakespeare Studies and Criticism
• Browse content in Media Studies
• Browse content in Music
• Applied Music
• Medicine and Music
• Music Theory and Analysis
• Musical Structures, Styles, and Techniques
• Musicology and Music History
• Browse content in Philosophy
• Aesthetics and Philosophy of Art
• Epistemology
• History of Western Philosophy
• Metaphysics
• Moral Philosophy
• Philosophy of Mind
• Philosophy of Science
• Philosophy of Mathematics and Logic
• Practical Ethics
• Browse content in Religion
• Christianity
• Judaism and Jewish Studies
• Religion and Science
• Religion and Law
• Religion and Art, Literature, and Music
• Religious Studies
• Browse content in Society and Culture
• Ethical Issues and Debates
• Browse content in Law
• Arbitration
• Company and Commercial Law
• Comparative Law
• Competition Law
• Browse content in Constitutional and Administrative Law
• Parliamentary and Legislative Practice
• Employment and Labour Law
• Environment and Energy Law
• Financial Law
• History of Law
• Human Rights and Immigration
• Intellectual Property Law
• Browse content in International Law
• Private International Law and Conflict of Laws
• Public International Law
• IT and Communications Law
• Jurisprudence and Philosophy of Law
• Law and Society
• Legal System and Practice
• Medical and Healthcare Law
• Browse content in Medicine and Health
• Browse content in Allied Health Professions
• Dietetics and Nutrition
• Physiotherapy
• Radiography
• Anaesthetics
• Clinical Neuroscience
• Browse content in Clinical Medicine
• Acute Medicine
• Cardiovascular Medicine
• Clinical Pharmacology and Therapeutics
• Dermatology
• Endocrinology and Diabetes
• Gastroenterology
• Geriatric Medicine
• Infectious Diseases
• Medical Toxicology
• Medical Oncology
• Rheumatology
• Sleep Medicine
• Community Medical Services
• Critical Care
• Forensic Medicine
• History of Medicine
• Medical Skills
• Browse content in Medical Dentistry
• Restorative Dentistry and Orthodontics
• Medical Ethics
• Medical Statistics and Methodology
• Browse content in Neurology
• Neuropathology
• Nursing Studies
• Browse content in Obstetrics and Gynaecology
• Gynaecology
• Occupational Medicine
• Paediatrics
• Browse content in Pathology
• Clinical Cytogenetics and Molecular Genetics
• Medical Microbiology and Virology
• Patient Education and Information
• Browse content in Pharmacology
• Psychopharmacology
• Browse content in Preclinical Medicine
• Molecular Biology and Genetics
• Reproduction, Growth and Development
• Primary Care
• Professional Development in Medicine
• Browse content in Psychiatry
• Child and Adolescent Psychiatry
• Forensic Psychiatry
• Browse content in Public Health and Epidemiology
• Epidemiology
• Public Health
• Browse content in Radiology
• Clinical Radiology
• Interventional Radiology
• Radiation Oncology
• Reproductive Medicine
• Browse content in Surgery
• Cardiothoracic Surgery
• Gastro-intestinal and Colorectal Surgery
• Neurosurgery
• Plastic and Reconstructive Surgery
• Trauma and Orthopaedic Surgery
• Browse content in Science and Mathematics
• Browse content in Biological Sciences
• Aquatic Biology
• Biochemistry
• Bioinformatics and Computational Biology
• Developmental Biology
• Ecology and Conservation
• Evolutionary Biology
• Genetics and Genomics
• Microbiology
• Molecular and Cell Biology
• Plant Sciences and Forestry
• Research Methods in Life Sciences
• Structural Biology
• Systems Biology
• Zoology and Animal Sciences
• Browse content in Chemistry
• Medicinal Chemistry
• Mineralogy and Gems
• Physical Chemistry
• Browse content in Computer Science
• Artificial Intelligence
• Computer Architecture and Logic Design
• Human-Computer Interaction
• Mathematical Theory of Computation
• Browse content in Computing
• Computer Security
• Computer Networking and Communications
• Browse content in Earth Sciences and Geography
• Atmospheric Sciences
• Environmental Geography
• Geology and the Lithosphere
• Meteorology and Climatology
• Browse content in Engineering and Technology
• Agriculture and Farming
• Biological Engineering
• Civil Engineering, Surveying, and Building
• Energy Technology
• Engineering (General)
• Environmental Science, Engineering, and Technology
• Transport Technology and Trades
• Browse content in Environmental Science
• Environmental Sustainability
• Management of Land and Natural Resources (Environmental Science)
• Browse content in Materials Science
• Ceramics and Glasses
• Composite Materials
• Nanotechnology
• Browse content in Mathematics
• Applied Mathematics
• Biomathematics and Statistics
• Mathematical Education
• Mathematical Analysis
• Probability and Statistics
• Pure Mathematics
• Browse content in Neuroscience
• Cognition and Behavioural Neuroscience
• Neuroscientific Techniques
• Browse content in Physics
• Astronomy and Astrophysics
• Classical Mechanics
• Relativity and Gravitation
• Browse content in Psychology
• Clinical Psychology
• Cognitive Psychology
• Cognitive Neuroscience
• Health Psychology
• Music Psychology
• Neuropsychology
• Organizational Psychology
• Browse content in Social Sciences
• Browse content in Anthropology
• Human Evolution
• Browse content in Business and Management
• Human Resource Management
• Industrial and Employment Relations
• Industry Studies
• Information and Communication Technologies
• Organizational Theory and Behaviour
• Public and Nonprofit Management
• Browse content in Criminology and Criminal Justice
• Criminology
• Browse content in Economics
• Agricultural, Environmental, and Natural Resource Economics
• Behavioural Economics and Neuroeconomics
• Econometrics and Mathematical Economics
• Economic History
• Economic Development and Growth
• Financial Markets
• Financial Institutions and Services
• Health, Education, and Welfare
• Labour and Demographic Economics
• Law and Economics
• Public Economics
• Urban, Rural, and Regional Economics
• Browse content in Education
• Schools Studies
• Teaching of Specific Groups and Special Educational Needs
• Environment
• Browse content in Human Geography
• Economic Geography
• Browse content in Interdisciplinary Studies
• Communication Studies
• Museums, Libraries, and Information Sciences
• Browse content in Politics
• Foreign Policy
• Gender and Politics
• International Relations
• International Organization (Politics)
• Political Behaviour
• Political Economy
• Political Institutions
• Political Sociology
• Political Theory
• Public Policy
• Public Administration
• Quantitative Political Methodology
• Regional Political Studies
• Security Studies
• Browse content in Regional and Area Studies
• African Studies
• Japanese Studies
• Research and Information
• Browse content in Social Work
• Addictions and Substance Misuse
• Browse content in Sociology
• Economic Sociology
• Gender and Sexuality
• Gerontology and Ageing
• Health, Illness, and Medicine
• Migration Studies
• Race and Ethnicity
• Social Movements and Social Change
• Social Research and Statistics
• Social Stratification, Inequality, and Mobility
• Sociology of Religion
• Urban and Rural Studies
• Journals A to Z
• Books on Oxford Academic

High Impact Market Research Articles

Oxford University Press publishes a portfolio of leading journals in the field of market research and public opinion. To keep up to date with the latest articles your peers are reading and citing, browse our selection of high impact research on a diverse breadth of topics below.

All articles are freely available to read, download, and enjoy until May 2023.  

  International Journal of Public Opinion Research

They Are Selling Themselves Out to the Enemy! The Content and Effects of Populist Conspiracy Theories Michael Hameleers International Journal of Public Opinion Research , Volume 33, Issue 1, Spring 2021, Pages 38–56, https://doi.org/10.1093/ijpor/edaa004 Homonationalism and Voting for the Populist Radical Right: Addressing Unanswered Questions by Zooming in on the Dutch Case Niels Spierings International Journal of Public Opinion Research , Volume 33, Issue 1, Spring 2021, Pages 171–182, https://doi.org/10.1093/ijpor/edaa005 Concurrent Media News Use and Gender-Based Political Participation Inequality in a Low-Income Democracy Saifuddin Ahmed International Journal of Public Opinion Research, Volume 32, Issue 4, Winter 2020, Pages 815–828, https://doi.org/10.1093/ijpor/edaa001 Sources of Stability in Social and Economic Ideological Orientations: Cohort, Context, and Construct Effects  Aleksander Ksiazkiewicz, Robert Klemmensen, Christopher T Dawes, Kaare Christensen, Matt McGue, Robert F Krueger, Asbjørn Sonne Nørgaard International Journal of Public Opinion Research , Volume 32, Issue 4, Winter 2020, Pages 711–730, https://doi.org/10.1093/ijpor/edz047 The SciPop Scale for Measuring Science-Related Populist Attitudes in Surveys: Development, Test, and Validation  Niels G. Mede, Mike S. Schäfer, Tobias Füchslin International Journal of Public Opinion Research , Volume 33, Issue 2, Summer 2021, Pages 273–293, https://doi.org/10.1093/ijpor/edaa026

  Journal of Consumer Research

In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats Margaret C. Campbell, J. Jeffrey Inman, Amna Kirmani, Linda L. Price Journal of Consumer Research , Volume 47, Issue 3, October 2020, Pages 311–326, https://doi.org/10.1093/jcr/ucaa036 Disgusted and Afraid: Consumer Choices under the Threat of Contagious Disease  Chelsea Galoni, Gregory S. Carpenter, Hayagreeva Rao Journal of Consumer Research , Volume 47, Issue 3, October 2020, Pages 373–392, https://doi.org/10.1093/jcr/ucaa025 The Influence of Disease Cues on Preference for Typical versus Atypical Products Yunhui Huang, Jaideep Sengupta Journal of Consumer Research , Volume 47, Issue 3, October 2020, Pages 393–411, https://doi.org/10.1093/jcr/ucaa029 The Smartphone as a Pacifying Technology  Shiri Melumad, Michel Tuan Pham Journal of Consumer Research , Volume 47, Issue 2, August 2020, Pages 237–255, https://doi.org/10.1093/jcr/ucaa005 Blame It on the Self-Driving Car: How Autonomous Vehicles Can Alter Consumer Morality  Tripat Gill Journal of Consumer Research , Volume 47, Issue 2, August 2020, Pages 272–291, https://doi.org/10.1093/jcr/ucaa018

  Journal of Survey Statistics and Methodology 

A Review of Conceptual Approaches and Empirical Evidence on Probability and Nonprobability Sample Survey Research Carina Cornesse, Annelies G Blom, David Dutwin, Jon A Krosnick, Edith D De Leeuw, Stéphane Legleye, Josh Pasek, Darren Pennay, Benjamin Phillips, Joseph W Sakshaug, Bella Struminskaya, Alexander Wenz Journal of Survey Statistics and Methodology , Volume 8, Issue 1, February 2020, Pages 4–36, https://doi.org/10.1093/jssam/smz041 Language Proficiency Among Respondents: Implications for Data Quality in a Longitudinal Face-To-Face Survey  Alexander Wenz, Tarek Al Baghal, Alessandra Gaia Journal of Survey Statistics and Methodology , Volume 9, Issue 1, February 2021, Pages 73–93, https://doi.org/10.1093/jssam/smz045 Total Error in a Big Data World: Adapting the TSE Framework to Big Data  Ashley Amaya, Paul P Biemer, David Kinyon Journal of Survey Statistics and Methodology , Volume 8, Issue 1, February 2020, Pages 89–119, https://doi.org/10.1093/jssam/smz056 Assessing Response Quality by Using Multivariate Control Charts for Numerical and Categorical Response Quality Indicators  Jiayun Jin, Geert Loosveldt Journal of Survey Statistics and Methodology , Volume 9, Issue 4, September 2021, Pages 674–700, https://doi.org/10.1093/jssam/smaa012 The Relationship Between Interviewer-Respondent Rapport and Data Quality  Hanyu Sun, Frederick G. Conrad, Frauke Kreuter Journal of Survey Statistics and Methodology , Volume 9, Issue 3, June 2021, Pages 429–448, https://doi.org/10.1093/jssam/smz043

  Public Opinion Quarterly

Anti-Intellectualism, Populism, and Motivated Resistance to Expert Consensus Eric Merkley Public Opinion Quarterly , Volume 84, Issue 1, Spring 2020, Pages 24–48, https://doi.org/10.1093/poq/nfz053 All the News That’s Fit to Ignore: How the Information Environment Does and Does Not Shape News Avoidance  Benjamin Toff, Antonis Kalogeropoulos Public Opinion Quarterly , Volume 84, Issue S1, 2020, Pages 366–390, https://doi.org/10.1093/poq/nfaa016 News Consumption across Media Platforms and Content: A Typology of Young News Users  Sabine Geers Public Opinion Quarterly , Volume 84, Issue S1, 2020, Pages 332–354, https://doi.org/10.1093/poq/nfaa010 The Rise of Trump, The Fall of Prejudice? Tracking White Americans’ Racial Attitudes Via A Panel Survey, 2008–2018  Daniel J. Hopkins, Samantha Washington Public Opinion Quarterly , Volume 84, Issue 1, Spring 2020, Pages 119–140, https://doi.org/10.1093/poq/nfaa004 “Taking the Temperature of the Room”: How Political Campaigns Use Social Media to Understand and Represent Public Opinion Shannon C. McGregor Public Opinion Quarterly , Volume 84, Issue S1, 2020, Pages 236–256, https://doi.org/10.1093/poq/nfaa012

  Research Evaluation

Methods for mapping the impact of social sciences and humanities—A literature review David Budtz Pedersen, Jonas Følsgaard Grønvad, Rolf Hvidtfeldt Research Evaluation , Volume 29, Issue 1, January 2020, Pages 4–21, https://doi.org/10.1093/reseval/rvz033 What effects does international mobility have on scientists’ careers? A systematic review  Nicolai Netz, Svenja Hampel, Valeria Aman Research Evaluation , Volume 29, Issue 3, July 2020, Pages 327–351, https://doi.org/10.1093/reseval/rvaa007 Millennial researchers in a metric-driven scholarly world: An international study  David Nicholas, Eti Herman, Hamid R Jamali, Abdullah Abrizah, Cherifa Boukacem-Zeghmouri, Jie Xu, Blanca Rodríguez-Bravo, Anthony Watkinson, Tatiana Polezhaeva, Marzena Świgon Research Evaluation , Volume 29, Issue 3, July 2020, Pages 263–274, https://doi.org/10.1093/reseval/rvaa004 Playing the fields: Theorizing research impact and its assessment  Kate Williams Research Evaluation , Volume 29, Issue 2, April 2020, Pages 191–202, https://doi.org/10.1093/reseval/rvaa001 Changing research on research evaluation: A critical literature review to revisit the agenda  Duncan A. Thomas, Maria Nedeva, Mayra M. Tirado, Merle Jacob Research Evaluation , Volume 29, Issue 3, July 2020, Pages 275–288, https://doi.org/10.1093/reseval/rvaa008

Affiliations

• Copyright © 2024
• About Oxford Academic
• Publish journals with us
• University press partners
• What we publish
• New features  
• Open access
• Institutional account management
• Rights and permissions
• Get help with access
• Accessibility
• Advertising
• Media enquiries
• Oxford University Press
• Oxford Languages
• University of Oxford

Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide

• Copyright © 2024 Oxford University Press
• Cookie settings
• Cookie policy
• Privacy policy
• Legal notice

This Feature Is Available To Subscribers Only

Sign In or Create an Account

This PDF is available to Subscribers Only

For full access to this pdf, sign in to an existing account, or purchase an annual subscription.

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

Market research

• Sales and marketing
• Business management

How People Really Use Mobile

• Harvard Business Review
• From the January–February 2013 Issue

What Customers Want from the Collaborative Economy

• Alexandra Samuel
• October 08, 2015

Marketing Meets Mission

• Myriam Sidibe
• From the May–June 2020 Issue

Building an Insights Engine

• Frank van den Driest
• Stan Sthanunathan
• From the September 2016 Issue

What Stops Managers from Looking to Other Industries for Inspiration

• Graham Kenny
• March 11, 2022

It's Not Necessarily Best to Be First

• Elena Reutskaja
• Barbara Fasolo

Why Algorithm-Generated Recommendations Fall Short

• Carey K Morewedge
• January 09, 2024

Riding the Marketing Information Wave

• From the September–October 1993 Issue

What? Me, Worry?

• Gardiner Morse
• From the November 2005 Issue

How Companies Can Meet the Needs of a Changing Workforce

• Avivah Wittenberg-Cox
• December 18, 2020

Use Inclusive Marketing to Reach New Customers

• Simone Ahuja
• May 31, 2012

Northwestern Mutual's Ed Zore on Staying Relevant to Customers

• Thomas A. Stewart
• From the December 2007 Issue

What Men Think They Know About Executive Women

• Dawn S. Carlson
• K. Michele Kacmar
• Dwayne Whitten
• From the September 2006 Issue

Case of the Profitless PC (HBR Case Study and Commentary)

• Andy Blackburn
• Matt Halprin
• Ruth Veloria
• Donna Dubinsky
• Larry Keeley
• George Quesnelle
• Philip Pifer
• Geoff Moore
• From the November-December 1998 Issue

How to Market in a Downturn

• John A. Quelch
• Katherine E. Jocz
• From the April 2009 Issue

Customer Loyalty Is Overrated

• A.G. Lafley
• Roger Martin
• From the January–February 2017 Issue

A 3-Step Strategy to Support the New U.S. Mask Mandate

• Devabhaktuni Srikrishna
• Joseph Buccina
• Dan Hanfling
• Monica Gandhi
• Donald Milton
• January 26, 2021

Research: How Cultural Differences Can Impact Global Teams

• Vasyl Taras
• Alfredo Jiménez
• Fabian Froese
• June 09, 2021

Creativity in Advertising: When It Works and When It Doesn't

• Werner Reinartz
• Peter Saffert
• From the June 2013 Issue

How Brand Building and Performance Marketing Can Work Together

• Jim Stengel
• Cait Lamberton
• From the May–June 2023 Issue

Discovering What Has Already Been Discovered: Why Did Your Customers Hire Your Product?

• Clayton M. Christensen
• April 20, 1999

The London 2012 Olympic Games

• John T. Gourville
• Marco Bertini
• September 02, 2009

Starbucks: Delivering Customer Service

• Youngme Moon
• July 31, 2003

Showrooming at Best Buy

• Thales S. Teixeira
• Elizabeth Anne Watkins
• August 14, 2014

Booking.com

• Stefan Thomke
• Daniela Beyersdorfer
• October 15, 2018

Away: Scaling a DTC Travel Brand

• Joseph B. Fuller
• November 11, 2019

Intelliseek

• Luc Wathieu
• Allan Friedman
• March 15, 2005

Kraft Heinz: The $8 Billion Brand Write-Down

• April 04, 2019
• David E. Bell
• Natalie Kindred
• December 06, 2020

Ethnic Consumers Consulting

• S. Ramesh Kumar
• Nitya Guruvayurappan
• Madhurjya Banerjee
• January 20, 2011

Tomographic Equipment, Inc. (TEQ)

• David J. Collis
• Eric Van Den Steen
• Ashley Hartman
• December 22, 2016

Freemark Abbey Winery

• William S. Krasker
• August 01, 1980

Aspire Food Group: Marketing a Cricket Protein Brand

• Miranda Goode
• Emily Moscato
• August 24, 2020

Hugging Face: Serving AI on a Platform

• Shane Greenstein
• Kerry Herman
• Sarah Gulick
• November 04, 2022

Taj Hotels, Resorts and Palaces

• Rohit Deshpande
• September 28, 2010

Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)

• V. Kasturi Rangan
• October 13, 1995

Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?

• Diane Badame
• August 05, 2013

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

• Ayelet Israeli
• August 01, 2018

Rocket Fuel: Measuring the Effectiveness of Online Advertising

• Zsolt Katona
• July 01, 2017

Lifting the Vail: Largest U.S. Snow Sports Resort Operator Takes on Climate Change

• Christopher I. Rider
• Joni Betrand
• July 19, 2023

Reversing the AMD Fusion Launch, Teaching Plan

• Ryan Johnson
• June 28, 2011

Popular Topics

Partner center.

• Browse All Articles
• Newsletter Sign-Up

Marketing →

• 07 May 2024
• Cold Call Podcast

Lessons in Business Innovation from Legendary Restaurant elBulli

Ferran Adrià, chef at legendary Barcelona-based restaurant elBulli, was facing two related decisions. First, he and his team must continue to develop new and different dishes for elBulli to guarantee a continuous stream of innovation, the cornerstone of the restaurant's success. But they also need to focus on growing the restaurant’s business. Can the team balance both objectives? Professor Michael I. Norton discusses the connections between creativity, emotions, rituals, and innovation – and how they can be applied to other domains – in the case, “elBulli: The Taste of Innovation,” and his new book, The Ritual Effect.

• 29 Feb 2024

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

Reach soccer's pinnacle. Become a global brand. Buy a team. Sign Lionel Messi. David Beckham makes success look as easy as his epic free kicks. But leveraging world-class talent takes discipline and deft decision-making, as case studies by Anita Elberse reveal. What could other businesses learn from his ascent?

• 17 Jan 2024

Psychological Pricing Tactics to Fight the Inflation Blues

Inflation has slowed from the epic rates of 2021 and 2022, but many consumers still feel pinched. What will it take to encourage them to spend? Thoughtful pricing strategies that empower customers as they make purchasing decisions, says research by Elie Ofek.

• 05 Dec 2023

What Founders Get Wrong about Sales and Marketing

Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Senior Lecturer Mark Roberge discusses how early-stage founders, sales leaders, and marketing executives can address these challenges as they grow their ventures in the case, “Entrepreneurial Sales and Marketing Vignettes.”

Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive

In 2017, Tommy Hilfiger launched its adaptive fashion line to provide fashion apparel that aims to make dressing easier. By 2020, it was still a relatively unknown line in the U.S. and the Tommy Hilfiger team was continuing to learn more about how to serve these new customers. Should the team make adaptive clothing available beyond the U.S., or is a global expansion premature? Assistant Professor Elizabeth Keenan discusses the opportunities and challenges that accompanied the introduction of a new product line that effectively serves an entirely new customer while simultaneously starting a movement to provide fashion for all in the case, “Tommy Hilfiger Adaptive: Fashion for All.”

• Research & Ideas

Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales

Many real estate listings still feature videos and interactive tools that simulate the experience of walking through properties. But do they help homes sell faster? Research by Isamar Troncoso probes the post-pandemic value of virtual home tours.

• 17 Oct 2023

With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees

Subscriptions are available for everything from dental floss to dog toys, but are consumers tiring of monthly fees? Elie Ofek says that subscription revenue can provide stability, but companies need to tread carefully or risk alienating customers.

• 29 Aug 2023

As Social Networks Get More Competitive, Which Ones Will Survive?

In early 2023, TikTok reached close to 1 billion users globally, placing it fourth behind the leading social networks: Facebook, YouTube, and Instagram. Meanwhile, competition in the market for videos had intensified. Can all four networks continue to attract audiences and creators? Felix Oberholzer-Gee discusses competition and imitation among social networks in his case “Hey, Insta & YouTube, Are You Watching TikTok?”

• 26 Jun 2023

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

Some of the most successful customer experiences end with a bang. Julian De Freitas provides three tips to help businesses invest in the kind of memorable moments that will keep customers coming back.

• 31 May 2023

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

Armed with more data than ever, many companies know what key customers need. But how many know exactly when they need it? An analysis of 2,000 ridesharing commuters by Eva Ascarza and colleagues shows what's possible for companies that can anticipate a customer's routine.

• 30 May 2023

Can AI Predict Whether Shoppers Would Pick Crest Over Colgate?

Is it the end of customer surveys? Definitely not, but research by Ayelet Israeli sheds light on the potential for generative AI to improve market research. But first, businesses will need to learn to harness the technology.

• 24 Apr 2023

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

The market for cannabis products has exploded as more states legalize marijuana. But the path to success is rife with complexity as a case study about the beverage company Cann by Ayelet Israeli illustrates.

• 07 Apr 2023

When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

Kim Kardashian, Lindsay Lohan, and other entertainers have been accused of promoting crypto products on social media without disclosing conflicts. Research by Joseph Pacelli shows what can happen to eager investors who follow them.

• 10 Feb 2023

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

Social networks have been criticized for spreading COVID-19 misinformation, but the platforms have also helped public health agencies spread the word on vaccines, says research by Michael Luca and colleagues. What does this mean for the next pandemic?

• 02 Feb 2023

Why We Still Need Twitter: How Social Media Holds Companies Accountable

Remember the viral video of the United passenger being removed from a plane? An analysis of Twitter activity and corporate misconduct by Jonas Heese and Joseph Pacelli reveals the power of social media to uncover questionable situations at companies.

• 06 Dec 2022

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

Consumers can't pass up a product update—even if there's no improvement. Research by Leslie John, Michael Norton, and Ximena Garcia-Rada illustrates the powerful allure of change. Are we really that naïve?

• 29 Nov 2022

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

Economic worries will make pricing strategy even more critical this holiday season. Research by Chiara Farronato reveals the value that hip consumers see in hard-to-find products. Are companies simply making too many goods?

• 26 Oct 2022

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

Influencers aspire to turn "likes" into dollars through brand sponsorships, but these deals can erode their reputations, says research by Shunyuan Zhang. Marketers should seek out authentic voices on YouTube, not necessarily those with the most followers.

• 25 Oct 2022

Is Baseball Ready to Compete for the Next Generation of Fans?

With its slower pace and limited on-field action, major league baseball trails football in the US, basketball, and European soccer in revenue and popularity. Stephen Greyser discusses the state of "America's pastime."

• 18 Oct 2022

When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions

Even when companies actively try to prevent it, bias can sway algorithms and skew decision-making. Ayelet Israeli and Eva Ascarza offer a new approach to make artificial intelligence more accurate.

• Mobile Forms
• INTEGRATIONS
• See 100+ integrations
• FEATURED INTEGRATIONS
• See more Integrations
• See more CRM Integrations

• See more Storage Integrations
• See more Payment Integrations

• See more Email Integrations
• Jotform Teams
• Enterprise Mobile
• Prefill Forms
• HIPAA Forms
• Secure Forms
• Assign Forms
• Online Payments
• See more features
• Multiple Users
• Admin Console
• White Labeling
• See more Enterprise Features
• Contact Sales
• Contact Support
• Help Center
• Jotform Books
• Jotform Academy

Get a dedicated support team with Jotform Enterprise.

Apply to Jotform Enterprise for a dedicated support team.

• Sign Up for Free

• Market Research

The 5 steps of the market research process

Steps of the market research process.

• Define the problem you’re trying to solve
• Design your research process
• Use software to collect data
• Convert data into an insightful report
• Take action based on your findings

Market research is a valuable tool that can help businesses better understand their prospects and customers. Regardless of industry or business size, these insights can be useful for determining the future direction of an organization.

Whether you’re considering launching a new product or service, targeting a new market segment, or entering a new geographic area, market research can guide your organization in making the right decisions and mitigating potential risk.

Follow a strategic market research process like the one below to ensure you get relevant data you can learn from.

1. Define the problem you’re trying to solve

The first step in the market research process is to clearly identify the problem you’re trying to solve or the opportunity you’re considering. “The market is segmented into different parts, and from that a target audience is fixed,” says Daniela Sawyer, the founder of FindPeopleFast , a SaaS platform. “The organization then creates a team to oversee the data collection.”

It’s also important to ask yourself what the objective of the market research is and what you want to get from it. For example, do you want to understand why your company is losing market share? Are you considering launching a new product line and wondering how your target audience will react to it? Consider the causes of the problems your organization is experiencing so you can focus the questions in that area.

By defining the results you want to achieve with your market research, you can more effectively determine the questions you need to ask and the way you need to ask them. For exploratory research — which is an effective way to garner answers to a specific problem — you may decide to conduct focus groups or in-depth interviews with key stakeholders.

If you want to know more details about a market segment (a form of descriptive research), surveys and personal interviews are most effective. To understand cause and effect relationships, a form of causal research is necessary, such as estimation and analysis.

2. Design your research process

Collecting data is the most important aspect of market research, notes Sawyer. It can help determine critical aspects of the business, such as product demand, brand value, and customer viewpoints.

Once you know what problem you’re trying to solve, the next step in the market research process is to develop the market research framework you plan to follow. To do that, you’ll need to determine whether you’re going to use primary research (data you collect yourself) or secondary research (data that a third party has collected) or a combination of the two.

The market research plan not only outlines how you’ll conduct the research but also how you’ll analyze the data once you’ve gathered it. Your market research plan should include the following information:

• The main problem you’re trying to solve
• A clear definition of the information you’re trying to gather
• The method(s) you’ll use to gather data, such as surveys, feedback questionnaires, and user tests (Sawyer notes that effective ways to gather data also include direct interviews with the target audience.)
• The questions you’ll ask in the market research process
• The sample size of your market research or how many people you’ll include in your research
• Who on your team will conduct the market research or whether you’ll outsource it to another organization
• Who will analyze the data you collect and develop reports from the information you’ve gathered
• Who will review the reports and act on the market research
• The schedule for the entire market research process

Outlining these pieces ensures that the market research process runs smoothly — and that there’s a plan of action once you’ve gathered the data. Many organizations conduct market research but neglect to follow through. If you don’t analyze the findings and plan to address what you’ve discovered, the exercise of data collection will be useless.

3. Use software to collect data

To put your plan in place — especially if you’re conducting primary research — it’s vital to have the right software for the job.

For an end user, providing information should be easy. If your software isn’t user-friendly, you may not have many participants in your research, as they may get frustrated and stop answering questions.

From an organizational perspective, you should avoid using software that requires a lot of setup and configuration time. “Collecting accurate data is the biggest challenge,” says Sawyer. “It’s a very time- and effort-consuming process.” Often, organizations can’t keep up with data collection unless they have a tool that makes the process easy.

Jotform is the ideal tool for automating data collection because it’s easy to use, both from the business and consumer perspective.

Marketing teams can use the hundreds of available templates to quickly develop surveys and questionnaires. Each template is easily customizable, so you can tailor form fields to address the problem you’re trying to solve. Examples of templates include demographic surveys , questionnaire sheets, user experience surveys , and much more.

4. Convert data into an insightful report

Once you’ve gathered the data with easy-to-use software, it’s time to learn from it. The analysis process is critical to the market research process, as it helps organizations better understand their prospects and customers.

When conducting analyses, look for trends within the data — but be sure to leave any assumptions you had behind. It’s important to avoid applying your biases to the data you’ve collected. Write up a formal report that outlines the process you used and the findings you’ve gleaned so you can share it with the relevant stakeholders.

Jotform Report Builder is an effective tool for converting the data you’ve collected into beautiful visual reports. Whether your research involves polls , feedback forms , or prospect questionnaires , you can turn them into visual insights within seconds. Using attractive charts and graphs will make it easier to glean insights from your market research, so you’ll be better equipped to make solid business decisions.

The reports are easy to share with others using a link, or you can convert them to secure PDFs. And in just a few clicks, you can customize your market research reports with your own branding.

5. Take action based on your findings

“Market research determines the demand for any product in any particular region,” says Sawyer. “It also helps show the best way and time to launch a product.”

Unfortunately, many organizations never reach this last step of the market research process. Either they’re not able to analyze the data properly, or they simply don’t communicate their findings to decision-makers within the company.

Regardless, this is one of the most important steps because it leads to action. How will your organization apply the findings to shape the future of the business?

Keep in mind that the market shifts continuously, so the data you’ve gathered is valid only for a short period of time. If you wait too long to put your insights into action, they may no longer be relevant or helpful.

Always relate your findings to the original problem or opportunity you identified in the first step of this process. For example, if you wanted to know how prospects would feel about a price increase, consider whether you’ll increase your prices based on the data you’ve collected and if so, by how much. Will you increase them all at once or stagger the increases slowly over the course of a few weeks?

The market research process can help businesses illuminate opportunities, mitigate risks, and resolve problems before they become larger issues. Now that you know what the process looks like, you can get started right away to lead your organization in the right direction.

Photo by fauxels

Thank you for helping improve the Jotform Blog. 🎉

RECOMMENDED ARTICLES

How to Do Market Research

How and why to use research surveys in your business

How to conduct data collection in market research

What is the population of interest?

How to do customer research

7 market research tools you should start using today

7 common types of market research

5 quantitative market research best practices

6 insights for running effective marketing research surveys

Quantitative research question examples

4 expert tips for conducting qualitative market research

4 ways to conduct online market research

9 customer-focused market research survey questions

Send Comment :

Understanding Carbon Disclosure in Chinese Manufacturing: The Role of Managerial Ownership and Analyst Coverage

• Published: 09 May 2024

Cite this article

• Xinyuan Zheng   ORCID: orcid.org/0000-0003-1659-4002 1 &
• Jianfei Shen 1  

Explore all metrics

This research explores the intricate relationship between managerial ownership, analyst coverage, and carbon disclosure practices within Chinese manufacturing firms. Drawing from corporate governance, agency, and institutional theories, it employs logit and probit regressions to analyze data from a sample of these firms. The findings indicate that higher levels of managerial ownership correlate with reduced carbon disclosure, reflecting a prioritization of short-term profitability over environmental transparency. Conversely, more excellent analyst coverage positively influences carbon disclosure, indicating external market pressures driving firms to enhance ecological reporting. Additionally, the interaction between managerial ownership and analyst coverage moderates the relationship, highlighting the nuanced interplay between internal ownership structures and external market forces. Theoretical implications underscore the significant role of governance mechanisms and market dynamics in shaping firms’ environmental transparency efforts. In contrast, policy implications advocate for regulatory interventions and market mechanisms to promote sustainability governance and enhance ecological disclosure practices. Future research avenues include exploring the underlying mechanisms guiding firms’ carbon disclosure decisions, conducting longitudinal studies to track temporal trends, and comparative analysis to identify best practices across different regions and industries. This research provides valuable insights for stakeholders aiming to foster sustainability and accountability in the Chinese manufacturing sector.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price includes VAT (Russian Federation)

Instant access to the full article PDF.

Rent this article via DeepDyve

Institutional subscriptions

Data Availability

Data is available on request. The data underlying this article will be shared at a reasonable request by the corresponding author.

Acar, E., Tunca Çalıyurt, K., & Zengin-Karaibrahimoglu, Y. (2021). Does ownership type affect environmental disclosure? International Journal of Climate Change Strategies and Management, 13 (2), 120–141.

Article   Google Scholar  

Akor, M. (2023). Business sustainability: Understanding the influence of managers and stakeholders on adopting sustainability practices in Nigerian SMEs, 1–351, [Doctoral Dissertation, University of Wolverhampton].

Alduais, F., Ali Almasria, N., Samara, A., & Masadeh, A. (2022). Conciseness, financial disclosure, and market reaction: A textual analysis of annual reports in listed Chinese companies. International Journal of Financial Studies, 10 (4), 104.

Alkaraan, F., Elmarzouky, M., Hussainey, K., & Venkatesh, V. G. (2023). Sustainable strategic investment decision-making practices in UK companies: The influence of governance mechanisms on synergy between industry 4.0 and circular economy. Technological Forecasting and Social Change, 187 , 122187.

Alsaifi, K., Elnahass, M., & Salama, A. (2020). Carbon disclosure and financial performance: UK environmental policy. Business Strategy and the Environment, 29 (2), 711–726.

Al-Shattarat, B. (2021). The consequence of earnings management through discretionary accruals on the value relevance in Saudi Arabia. Cogent Business & Management, 8 (1), 1886473.

Ananzeh, H., Bugshan, A., & Amayreh, I. (2023). Does media exposure moderate the relationship between ownership structure and environmental disclosure quality: Evidence from Jordan. Management of Environmental Quality: An International Journal, 34 (1), 59–79.

Arnold, M. (2017). Fostering sustainability by linking co-creation and relationship management concepts. Journal of Cleaner Production, 140 , 179–188.

Behn, B. K., Gotti, G., Herrmann, D., & Kang, T. (2013). Classification shifting in an international setting: Investor protection and financial analysts monitoring. Journal of International Accounting Research, 12 (2), 27–50. https://doi.org/10.2308/jiar-50439

Ben-Amar, W., & McIlkenny, P. (2014). Board effectiveness and the voluntary disclosure of climate change information. Business Strategy and the Environment, 24 (8), 704–719.

Boateng, R. N., Tawiah, V., & Tackie, G. (2022). Corporate governance and voluntary disclosures in annual reports: A post-International Financial Reporting Standard adoption evidence from an emerging capital market. International Journal of Accounting & Information Management, 30 (2), 252–276.

Bolton, P., & Kacperczyk, M. (2021). Do investors care about carbon risk? Journal of Financial Economics, 142 (2), 517–549.

Bradley, D., Gokkaya, S., Liu, X., & Xie, F. (2017). Are all analysts created equal? Industry expertise and monitoring effectiveness of financial analysts. Journal of Accounting and Economics, 63 (2–3), 179–206. https://doi.org/10.1016/j.jacceco.2017.01.003

Budiharta, P., & Kacaribu, H. E. P. B. (2020). The influence of board of directors, managerial ownership, and audit committee on carbon emission disclosure: A study of non-financial companies listed on BEI. Review of Integrative Business and Economics Research, 9 , 75–87.

Google Scholar  

Chan, E. S. W. (2021). Influencing stakeholders to reduce carbon footprints: Hotel managers’ perspective. International Journal of Hospitality Management, 94 (5), 102807. https://doi.org/10.1016/j.ijhm.2020.102807

Chang, X., Dasgupta, S., & Hilary, G. (2006). Analyst coverage and financing decisions. The Journal of Finance, 61 (6), 3009–3048. https://doi.org/10.1111/j.1540-6261.2006.01010.x

Chithambo, L., Tauringana, V., Tingbani, I., & Achiro, L. (2022). Stakeholder pressure and greenhouses gas voluntary disclosures. Business Strategy and the Environment, 31 (1), 159–172.

Cordova, C., Zorio-Grima, A., & Merello, P. (2021). Contextual and corporate governance effects on carbon accounting and carbon performance in emerging economies. Corporate Governance: The International Journal of Business in Society, 21 (3), 536–550.

Cormier, D., & Beauchamp, C. (2021). Market incidence of carbon information disclosure in the oil and gas industry: The mediating role of financial analysts and governance. Journal of Financial Reporting and Accounting, 19 (5), 901–920. https://doi.org/10.1108/jfra-10-2020-0302

Daugaard, D., & Ding, A. (2022). Global drivers for ESG performance: The body of knowledge. Sustainability, 14 (4), 2322.

Datta, D. K., 7 Rajagopalan, N. (1998). Industry structure and CEO characteristics: An empirical study of succession events. Strategic Management Journal, 19 (9) , 833–852. https://doi.org/10.1002/(sici)1097-0266(199809)19:93.0.co;2-v

Elsayih, J., Datt, R., & Hamid, A. (2021). CEO characteristics: Do they matter for carbon performance? An empirical investigation of Australian firms. Social Responsibility Journal, 17 (8), 1279–1298.

Fallah Shayan, N., Mohabbati-Kalejahi, N., Alavi, S., & Zahed, M. A. (2022). Sustainable development goals (SDGs) as a framework for corporate social responsibility (CSR). Sustainability, 14 (3), 1222.

Fan, J. P., & Wong, T. J. (2002). Corporate ownership structure and the informativeness of accounting earnings in East Asia. Journal of Accounting and Economics, 33 (3), 401–425. https://doi.org/10.1016/S0165-4101(02)00047-2

Feng, J., Goodell, J. W., & Shen, D. (2022). ESG rating and stock price crash risk: Evidence from China. Finance Research Letters, 46 , 102476. https://doi.org/10.1016/j.frl.2021.102476

Gallego-Álvarez, I., & Quina-Custodio, I. A. (2016). Disclosure of corporate social responsibility information and explanatory factors. Online Information Review, 40 (2), 218–238.

García-Sánchez, I. M., Gómez-Miranda, M. E., David, F., & Rodríguez-Ariza, L. (2019). Board independence and GRI-IFC performance standards: The mediating effect of the CSR committee. Journal of Cleaner Production, 225 , 554–562.

Gerged, A. M. (2021). Factors affecting corporate environmental disclosure in emerging markets: The role of corporate governance structures. Business Strategy and the Environment, 30 (1), 609–629.

Gerged, A. M., Albitar, K., & Al-Haddad, L. (2023). Corporate environmental disclosure and earnings management—the moderating role of corporate governance structures. International Journal of Finance & Economics, 28 (3), 2789–2810.

Gunawan, J., & Hermawan, R. (2012). Corporate social disclosures in Southeast Asia: A preliminary study. Issues in Social and Environmental Accounting, 6 (2), 198–220. https://doi.org/10.22164/isea.v6i2.70

Guo, L., & Masulis, R. W. (2015). Board structure and monitoring: New evidence from CEO turnovers. Review of Financial Studies, 28 (10), 2770–2811. https://doi.org/10.1093/rfs/hhv038

Guthrie, K., Sokolowsky, J., & Wan, K.-M. (2012). CEO compensation and board structure revisited. The Journal of Finance, 67 (3), 1149–1168. https://doi.org/10.1111/j.1540-6261.2012.01744.x

Hadani, M., Doh, J. P., & Schneider, M. A. (2018). Corporate political activity and regulatory capture: How some companies blunt the knife of socially oriented investor activism. Journal of Management, 44 (5), 2064–2093.

Hapsoro, D., & Falih, Z. N. (2020). The effect of firm size, profitability, and liquidity on the firm value moderated by carbon emission disclosure. Journal of Accounting and Investment, 21 (2). https://doi.org/10.18196/jai.2102147

He, J. J., & Tian, X. (2013). The dark side of analyst coverage: The case of innovation. Journal of Financial Economics, 109 (3), 856–878.

Heal, G., & Millner, A. (2014). Reflections: Uncertainty and decision making in climate change economics. Review of Environmental Economics and Policy, 8 (1), 120–137. https://doi.org/10.1093/reep/ret023

Hidayat, I., Ismail, T., Taqi, M., & Yulianto, A. S. (2022). Investigating in disclosure of carbon emissions: Influencing the elements using panel data. Jurnal Reviu Akuntansi Dan Keuangan, 12 (3), 721–732.

Holmes, J., & Clark, R. (2008). Enhancing the use of science in environmental policymaking and regulation. Environmental Science & Policy, 11 (8), 702–711.

Hrasky, S. (2011). Carbon footprints and legitimation strategies: Symbolism or action? Accounting, Auditing & Accountability Journal, 25 (1), 174–198. https://doi.org/10.1108/09513571211191798

Hsueh, L. (2019). Opening up the firm: What explains participation and effort in voluntary carbon disclosure by global businesses? An analysis of internal firm factors and dynamics. Business Strategy and the Environment, 28 (7), 1302–1322.

Hu, S., Dong, W., & Huang, Y. (2023). Analysts’ green coverage and corporate green innovation in China: The moderating effect of corporate environmental information disclosure. Sustainability, 15 (7), 5637.

Iwasaki, I., Ma, X., & Mizobata, S. (2020). Corporate ownership and managerial turnover in China and Eastern Europe: A comparative meta-analysis. Journal of Economics and Business, 111 , 105928. https://doi.org/10.1016/j.jeconbus.2020.105928

Karim, A. E., Albitar, K., & Elmarzouky, M. (2021). A novel measure of corporate carbon emission disclosure, the effect of capital expenditures and corporate governance. Journal of Environmental Management, 290 , 112581.

Kavadis, N., & Thomsen, S. (2023). Sustainable corporate governance: A review of research on long-term corporate ownership and sustainability. Corporate Governance: An International Review, 31 (1), 198–226.

Khan, A., Muttakin, M. B., & Siddiqui, J. (2012). Corporate governance and corporate social responsibility disclosures: Evidence from an emerging economy. Journal of Business Ethics, 114 (2), 207–223. https://doi.org/10.1007/s10551-012-1336-0

Kolsi, M. C., Muqattash, R., & Al-Hiyari, A. (2022). How do external auditor attributes impact corporate social responsibility disclosures: Empirical evidence from ADX-listed companies. Social Responsibility Journal, 18 (2), 293–315.

Kouloukoui, D., de Marcellis-Warin, N., Armellini, F., Warin, T., & Torres, E. A. (2021). Factors influencing the perception of exposure to climate risks: Evidence from the world’s largest carbon-intensive industries. Journal of Cleaner Production, 306 , 127160. https://doi.org/10.1016/j.jclepro.2021.127160

Kurnia, P., Darlis, E., & Putr, A. A. (2020). Carbon emission disclosure, good corporate governance, financial performance, and firm value. The Journal of Asian Finance, Economics and Business, 7 (12), 223–231.

Kurnia, P., Nur, D. P. E., & Putra, A. A. (2021). Carbon emission disclosure and firm value: A study of manufacturing firms in Indonesia And Australia. International Journal of Energy Economics and Policy, 11 (2), 83–87. https://doi.org/10.32479/ijeep.10730

Liao, L., Luo, L., & Tang, Q. (2015). Gender diversity, board independence, environmental committee and greenhouse gas disclosure. The British Accounting Review, 47 (4), 409–424. https://doi.org/10.1016/j.bar.2014.01.002

Liu, Y. S., Zhou, X., Yang, J. H. (2017). Corporate carbon emissions and financial performance: Does carbon disclosure mediate the relationship in the UK? SSRN Electronic Journal , 35 (7), 39. https://doi.org/10.2139/ssrn.2941123

Luo, L., & Tang, Q. (2023). The real effects of ESG reporting and GRI standards on carbon mitigation: International evidence. Business Strategy and the Environment, 32 (6), 2985–3000.

Mahran, K., & Elamer, A. A. (2024). Chief executive officer (CEO) and corporate environmental sustainability: A systematic literature review and avenues for future research. Business Strategy and the Environment, 33 (3), 1977–2003.

Manso, G. (2011). Motivating innovation. The Journal of Finance, 66 (5), 1823–1860. https://doi.org/10.1111/j.1540-6261.2011.01688.x

Mateo-Márquez, A. J., González-González, J. M., & Zamora-Ramírez, C. (2020). Countries’ regulatory context and voluntary carbon disclosures. Sustainability Accounting, Management and Policy Journal, 11 (2), 383–408.

Matsumura, E. M., Prakash, R., & Vera-Muñoz, S. C. (2014). Firm-value effects of carbon emissions and carbon disclosures. The Accounting Review, 89 (2), 695–724.

McCants, N. (2022). The resource allocation process and the effects on cybersecurity culture, 1–389, [Doctoral dissertation, Capella University].

Milosevic, D., Andrei, S., & Vishny, R. W. (2015). A survey of corporate governance. Journal of Finance, 52 , 737–783. https://doi.org/10.2307/2329497

Moser, D. V., & Martin, P. R. (2012). A broader perspective on corporate social responsibility research in accounting. The Accounting Review, 87 (3), 797–806. https://doi.org/10.2308/accr-10257

Negash, M., & Lemma, T. T. (2020). Institutional pressures and the accounting and reporting of environmental liabilities. Business Strategy and the Environment, 29 (5), 1941–1960.

Okudo, A. G., & Ndubuisi, A. N. (2021). Corporate governance and carbon disclosure practices of quoted manufacturing firms in Nigeria. International Journal of Contemporary Research and Review, 12 (07), 20420–20433.

Prado-Lorenzo, J.-M., & Garcia-Sanchez, I.-M. (2010). The role of the board of directors in disseminating relevant information on greenhouse gases. Journal of Business Ethics, 97 (3), 391–424. https://doi.org/10.1007/s10551-010-0515-0

Qian, W., Hörisch, J., & Schaltegger, S. (2018). Environmental management accounting and its effects on carbon management and disclosure quality. Journal of Cleaner Production, 174 , 1608–1619. https://doi.org/10.1016/j.jclepro.2017.11.092

Shan, Y. G., Tang, Q., & Zhang, J. (2021). The impact of managerial ownership on carbon transparency: Australian evidence. Journal of Cleaner Production, 317 , 128480.

Simamora, R. N. H., & Elviani, S. (2022). Carbon emission disclosure in Indonesia: Viewed from the aspect of board of directors, managerial ownership, and audit committee. Journal of Contemporary Accounting , 4(1) 1–9.

Tan, D., Komal, B., Ezeani, E., Usman, M., & Salem, R. (2022). Carbon emission disclosures and financial reporting quality: Does ownership structure and economic development matter? Environmental Science & Policy, 137 , 109–119.

Velte, P., Stawinoga, M., & Lueg, R. (2020). Carbon performance and disclosure: A systematic review of governance-related determinants and financial consequences. Journal of Cleaner Production, 254 , 120063.

Wang, S., Wang, H., Wang, J., & Yang, F. (2020). Does environmental information disclosure contribute to improve firm financial performance? An examination of the underlying mechanism. Science of the Total Environment, 714 , 136855.

Yeung, W., & Lento, C. (2018). Ownership structure, audit quality, board structure, and stock price crash risk: Evidence from China. Global Finance Journal, 37 , 1–24. https://doi.org/10.1016/j.gfj.2018.04.002

Yu, H., Kuo, L., & Ma, B. (2020). The drivers of carbon disclosure: Evidence from China’s sustainability plans. Carbon Management, 11 (4) , 399–414. https://doi.org/10.1080/17583004.2020.1796142

Yunus, S., Elijido-Ten, E. O., & Abhayawansa, S. (2020). Impact of stakeholder pressure on the adoption of carbon management strategies: Evidence from Australia. Sustainability Accounting, Management and Policy Journal, 11 (7), 1189–1212.

Zhang, M., Wang, A., & Zhou, S. (2023). Effect of analysts’ earnings pressure on environmental information disclosure of firms: Can corporate governance alleviate the earnings obsession? Borsa Istanbul Review, 23 (2), 495–515.

Download references

This paper is supported by the National Social Science Fund of China (2019BJ0190).

Author information

Authors and affiliations.

Faculty of Economic and Management, North China Electric Power University, Beijing, China

Xinyuan Zheng & Jianfei Shen

You can also search for this author in PubMed   Google Scholar

Corresponding author

Correspondence to Xinyuan Zheng .

Ethics declarations

Conflict of interest.

The authors declare no competing interests.

Additional information

Publisher's note.

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Rights and permissions

Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.

Reprints and permissions

About this article

Zheng, X., Shen, J. Understanding Carbon Disclosure in Chinese Manufacturing: The Role of Managerial Ownership and Analyst Coverage. J Knowl Econ (2024). https://doi.org/10.1007/s13132-024-02008-6

Download citation

Received : 09 November 2023

Accepted : 15 April 2024

Published : 09 May 2024

DOI : https://doi.org/10.1007/s13132-024-02008-6

Share this article

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

• Carbon disclosure
• Corporate governance
• Stakeholder theory
• Managerial ownership
• Analyst coverage
• Earnings management
• Internal governance
• External governance
• Environmental transparency
• Sustainability

Advertisement

• Find a journal
• Publish with us
• Track your research