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How to write a cover letter

A cover letter is an essential part of any job application. Its purpose is to supplement your resume, giving potential employers more information about your background and interests. This guide offers tips for writing a cover letter that will grab hiring managers’ attention and make your application stand out in a sea of competitors.

What is a cover letter?

A cover letter is a short introduction to who you are and what you can offer a potential employer.

It serves to add context to your resume by discussing how your interests, experience, and personal traits make you the best candidate for the role. Conventional wisdom from cover letter tips also suggests you can use the space to offer explanations for things your resume can’t explain, like a gap in employment or a career pivot.

Because it’s persuasive in nature, a cover letter can boost your standing as a candidate, especially if a hiring manager isn’t convinced by what’s on your resume. You can increase your chances of landing your desired role by using your cover letter to clearly show how you can benefit the company.

What is the basic formula of a cover letter?

While searching for advice on how to write a cover letter, you may discover that the cover letter and resume articles you find online make it challenging to determine the best format to use.

While you should tailor each cover letter to the industry and job you’re applying for, following widely accepted cover letter examples can help you come across as polished and professional, making it more likely your application will be seriously considered.

Most hiring managers will expect to see the following basic elements included.

The heading of your letter is essentially everything that comes before the opening sentence. Start by providing your name and contact information, then do the same with the company’s contact information. Follow this with the date and a salutation addressed directly to the hiring manager.

Introduction

According to most cover letter tips, your introduction should state what role you’re applying for, where you found out about it, and why you’re excited to apply.

Conveying enthusiasm for the role draws the hiring manager in and helps them connect with you right away. Employers want to hire candidates who want to work for them, as this makes them more likely to be happy, engaged, and productive.

The body of your cover letter is where you’ll let your work experience and personal traits shine through.

In the paragraphs following your introduction, offer details about your current position, the skills that make you the right fit for the job, and the personal traits that fuel your passion for the profession. If you want to explain anything the hiring manager may find in your resume, you can do so here.

In your closing, you’ll thank the hiring manager for their time and ask for a follow-up call or interview. Although that may seem like a bold move, hiring managers tend to like it when candidates are direct and display a real desire for the roles they’re pursuing.

Expert Tip:

Regardless of how you send your resume, make sure you note any attachments or enclosures you’ve included (like your resume or supporting documentation) at the bottom of your letter. This lets the hiring manager know they need to look for additional documents to review.

What are some helpful guidelines when writing a cover letter?

Writing a good cover letter is no small feat. Whether you plan to start with cover letter templates or try crafting one on your own, keep the following best practices and tips for writing a cover letter in mind.

Research the company

Take some time to research critical details about the company you’re applying to in order to gain a clearer understanding of its mission, values, and current initiatives. Your cover letter will be stronger if you can connect your experience, skills, and personal traits to the organization’s overall goals.

Customize the letter per role

Make it a point to write a fresh cover letter for every role you’re applying for. This may seem like a lot of work, but using cover letter templates and examples can help. Tailoring your cover letter to each role gives you an opportunity to highlight relevant skills and traits and makes it easier to convey passion and enthusiasm.

Address the hiring manager when possible

Starting your cover letter with “Dear Sir/Madam” makes it look like you haven’t done your homework. Instead, address your cover letter directly to the hiring manager by name.

If you don’t know their name, you may be able to find it by conducting a quick LinkedIn search. You can also try asking a contact at the company if you have one. However, don’t underestimate the power of simply calling the company to ask who you should address your cover letter to.

Begin with a compelling opening

While a cover letter isn’t an essay or news story, you still need a way to hook the reader, draw them in, and make them want to know more.

After specifying the role you’re applying for and how you found out about it, try leading with an impressive accomplishment, conveying excitement about company news, pointing out a mutual connection, or even telling a relevant story.

Concretely discuss your experience and background

Avoid being vague about your work experience. Use the first body paragraph to tell the hiring manager about your responsibilities in your current role. If there’s no obvious connection to the role you’re applying for, spell out the connections that exist. 

When discussing your background, it’s wise to quantify your achievement (e.g., how much sales revenue you’ve closed) to demonstrate your true impact.

Avoid repeating information already in your resume

Your cover letter should provide context for what the hiring manager will see in your additional documents.

The idea is to show how your education and work experience align with your passion and future professional goals. Highlight your awards, prestigious affiliations, and relevant hobbies or volunteer work and show how they make you the best candidate for the position.

Remain enthusiastic and close strongly

Maintaining a passionate yet professional tone throughout the cover letter is crucial. It’s equally important to end the letter just as strongly as you started it. Two especially useful cover letter tips are to thank the hiring manager for their time and to be bold enough to ask for an interview or meeting to discuss the role further.

Personalize your layout 

You can use a standard layout for most cover letters, with your personal information typed at the top and the rest of your letter below. In some cases, however, you might consider using a layout where your details are listed on the left side of the page. 

Some candidates may also prefer to add a splash of color. Remember to tailor your layout to your profession and personality. As long as the cover letter and resume template you use are professional, hiring managers will likely have no problem with you injecting a little flair.

Follow up accordingly if needed or specified

If you don’t hear back within a reasonable time frame, you may need to send a follow-up email to the company.

Use a professional tone for your follow-up message, but don’t be afraid to remind them of your relevant skills and convey continued enthusiasm for the role. Tell the hiring manager you look forward to hearing from them, and consider attaching your original cover letter and resume so they won’t have to hunt them down.

“You can increase your chances of landing your desired role by using your cover letter to clearly show how you can benefit the company.”

Make potential employers want to hire you with the right cover letter tips

A cover letter is a hiring manager’s introduction to you. As such, you’ll want to share pertinent information about your passion and prior work experience in the industry in a way that convinces them you’re a good fit for the role. Hook them with a compelling opening and remain enthusiastic throughout the letter.

Remember to use a standard cover letter structure to showcase your professionalism. If you’re using cover letter or resume examples , customize them by addressing them directly to the hiring manager and discussing concrete details about your background. 

By following these best practices and expert tips, you can write a cover letter that garners serious consideration for your desired role.

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The Best Cover Letter Examples for Every Type of Job Seeker

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We love having examples. It’s so much easier to follow a recipe, build a puzzle, or yes, even write a cover letter when you know what the end product should look like.

So that’s what we’re going to give you—all the cover letter examples and tips you need to make yours shine (we’re unfortunately not experts in recipes or puzzles).

Why Bother With a Cover Letter at All? Before we jump in, it’s worth emphasizing why cover letters still exist and are worthy of your attention. I bet when you see a job listing where one’s “optional” you gleefully submit a resume and move on. But you’re truly doing yourself a disservice by not creating one (or by writing one that’s super generic or formulaic).

“When you’re writing a resume you’re oftentimes confined by space, by resume speak, by keywords—you’re up against a lot of technical requirements,” says Melody Godfred, a Muse career coach and founder of Write in Color who’s read thousands of cover letters over the course of her career, “whereas in a cover letter you have an opportunity to craft a narrative that aligns you not only with the position you’re applying to but also the company you’re applying to.”

It helps you explain your value proposition, stand out from the stack, and create “continuity between your application and the person you’re going to be when you walk into the room,” Godfred says. If there’s a gap in your resume, you have the opportunity to explain why it’s there. If you’re changing careers, you have the chance to describe why you’re making the switch. If your resume’s pretty dull, a cover letter helps you add personality to an otherwise straightforward career path.

Read the full article here.

• Career Blog

30 Cover Letter Tips for Job Seekers in 2024

In the highly competitive job market, a well-crafted cover letter is extremely important. It can make a significant impact on whether you are called for an interview or not. A cover letter is a great opportunity to showcase your skills, qualifications, and experience relevant to the job you are applying for. A poorly written cover letter can cost you an opportunity, so it is essential to put in a considerable amount of effort and time to create a cover letter that highlights your strengths.

A cover letter is usually the first interaction that a potential employer has with you. It is your opportunity to convince them to move forward with your application. A well-crafted cover letter can grab the attention of the hiring manager, and persuade them to review your resume as well. It provides a deeper insight into your personality, strengths, and how you fit in with the organization’s culture.

A cover letter should be tailored to the job you are applying for. It should highlight the skills and experience required for the role, and how you can add value to the organization. A generic cover letter is unlikely to impress a hiring manager, as it lacks the necessary depth and detail.

Investing time in creating a well-crafted cover letter can help you stand out from the other candidates who may have similar qualifications and experience. It is an excellent opportunity to explain any gaps in your employment history or show your passion for the industry.

A well-crafted cover letter is essential in the job search process. It can make a difference in getting you the interview you desire. A cover letter provides you with an opportunity to showcase your skills and experience, and convince the hiring manager to take a closer look at your application. Take the time to create a compelling cover letter that highlights your strengths and tailored to the job you are applying for.

Building Blocks: The Basic Elements of a Cover Letter

Crafting a cover letter that will impress potential employers requires more than just good writing skills. You need to be familiar with the basic components that go into a well-written cover letter. Here are the essential building blocks you need to include:

The header of your cover letter should include your name, address, phone number, and email address. This information should be presented in a professional and easy-to-read font, and should be positioned at the top of the page.

B. Greeting

Your cover letter should always start with a professional greeting, such as “Dear Hiring Manager” or “Dear [Company Name] Recruiting Team.” It’s important to make sure you have the correct name and job title of the person you are addressing your letter to.

C. Introduction

The introduction of your cover letter should grab the reader’s attention and clearly state the purpose of your letter. You should mention the job you are applying for, and briefly highlight your qualifications and experience that make you a good fit for the role.

D. Body Paragraphs

The body of your cover letter should go into greater detail about your qualifications and experience. You should use specific examples to demonstrate why you are the ideal candidate for the job. It’s important to keep your writing concise and focused, and to use language that is easy to understand.

E. Closing Paragraph

Your closing paragraph should summarize your skills and experience, and reiterate your interest in the position. You should also mention any attachments or additional information you are including with your cover letter, and express your gratitude for the reader’s time and consideration.

F. Signature

Your cover letter should always end with a professional signature. This should include your full name and any relevant professional titles, as well as your phone number and email address. It’s important to make sure your signature is consistent with your header and other branding materials.

By following these basic building blocks, you can create a cover letter that will make a strong impression on potential employers. Remember to tailor your letter to the specific job you are applying for, and to use language and examples that demonstrate why you are the ideal candidate for the position.

Researching the Company: How to Tailor Your Cover Letter

A. company research.

Before applying for a job, it’s important to research the company you’re applying to. This step is crucial because it allows you to understand the company culture, values, and goals. It’s also a good opportunity to learn about the company’s products, services, and position within the industry.

There are several ways to gather information about a company. You can check their website, social media profiles, and read articles or publications about the company. Glassdoor is also a great resource where you can find company reviews, salaries, and interview questions shared by current and former employees.

B. Job Description Analysis

Once you’ve gathered the necessary information about the company, it’s time to analyze the job description for the position you’re applying to. This will help identify the specific requirements and skills that the company is looking for in their ideal candidate.

Make notes of the keywords and skills mentioned in the job description. Try to match your skills and experience with the job requirements, and provide specific examples of how you have demonstrated these skills in your previous roles.

C. Addressing the Hiring Manager’s Needs

When writing your cover letter, you should use the information you gathered from your research to tailor your letter to the specific needs of the company and the hiring manager. This will help you stand out from other applicants and increase your chances of being invited for an interview.

Start your cover letter by addressing the hiring manager by name, and mention the position you are applying for. Use your analysis of the job description and the company’s needs to explain why you are the best candidate for the job.

Provide specific examples of your skills and experience that match the job requirements. Use the company’s values and mission statement to show how you can contribute to their vision.

Researching the company, analyzing the job description, and addressing the hiring manager’s needs are key factors in tailoring your cover letter. By doing so, you can showcase your skills and experience, and demonstrate your genuine interest in the position and the company.

Dos and Don’ts: Essential Tips for Writing a Successful Cover Letter

When it comes to writing a cover letter, there are certain dos and don’ts that job seekers should be aware of. Here are some essential tips to help you create a successful cover letter:

A. Do: Make It Personal

One of the most important things to remember when writing a cover letter is to make it personal. Address the hiring manager by name if possible, and research the company to make sure your letter is tailored to their specific needs.

B. Don’t: Focus on Your Needs Only

While it’s important to highlight your skills and qualifications, it’s equally important to show how you can benefit the company. Focus on what you can offer the employer, rather than what you hope to gain from the position.

C. Do: Match Your Skills to the Job Description

Make sure to carefully read the job description and highlight the skills and experience that match the requirements. This will show the employer that you have taken the time to understand the position and are a good match for the role.

D. Don’t: Repeat Your Resume

Avoid simply restating your resume in your cover letter. Use this opportunity to showcase your personality, motivations, and passion for the job.

E. Do: Proofread Carefully

Nothing undermines a well-crafted cover letter like typos or grammatical errors. Make sure to proofread carefully and consider having a friend or colleague review it as well.

F. Don’t: Use Buzzwords and Clichés

Using buzzwords or clichés can make your cover letter boring and unoriginal. Instead, focus on using your own voice and highlighting your unique strengths.

G. Do: Quantify Your Achievements

Quantifying your achievements can make them more tangible and impressive to employers. Instead of simply stating that you increased sales, for example, mention that you increased sales by 20% in a six-month period.

H. Don’t: Use a Generic Template

Avoid using a generic template that could apply to any job. Instead, create a customized cover letter for each position you apply to, so that you can showcase your unique qualifications and passion for the role.

Formatting Tips: Making Your Cover Letter Look Professional

When it comes to creating a cover letter that stands out from the rest, one of the key factors is the overall appearance and layout of the document. This section will cover some tips on how to format your cover letter to make it look professional and visually appealing to potential employers.

A. Font and Style

The first thing to consider when formatting your cover letter is the font and style you use. It’s important to choose a font that is easy to read and looks professional. Avoid using overly decorative fonts, as they can be distracting and difficult to read on a screen.

Some good font choices for cover letters include:

• Times New Roman

In terms of style, it’s generally best to stick to a simple, clean design. Use headings and subheadings to separate different sections of your cover letter, and be consistent with your formatting throughout the document.

B. Length and Structure

Another important aspect of formatting your cover letter is ensuring that it has a clear, logical structure. This means breaking the letter up into distinct sections, including:

• Introduction: This should include a brief overview of who you are and why you’re applying for the job.
• Body: This is where you should explain why you’re a good fit for the position, highlighting your relevant skills and experience.
• Closing: End your letter with a strong closing statement that reiterates your interest in the role and encourages the employer to get in touch.

In terms of length, your cover letter should be concise and to the point. Generally, it should be no more than one page long, with around three to four paragraphs of text.

C. Grammar and Punctuation

Of course, even the most visually appealing cover letter won’t make a good impression if it’s full of typos and grammatical errors. To ensure that your letter is polished and professional, take the time to proofread it carefully. Pay attention to things like:

• Spelling and punctuation
• Sentence structure
• Use of capitalization and abbreviations

Don’t rely solely on spell-check or grammar-check tools; these can miss some errors and may not catch mistakes in context. Instead, read your cover letter out loud and have someone else read it over as well.

D. White Space and Layout

Finally, it’s important to consider the use of white space and layout when formatting your cover letter. White space refers to the empty areas of the page, and can be used to make your letter more visually appealing and easier to read.

Some tips for using white space effectively include:

• Use margins of at least one inch on all sides of the page.
• Don’t cram too much text onto a single page; aim for a balanced layout with plenty of white space.
• Use bullet points or numbered lists to break up large blocks of text.

Cover Letter Types: Which One to Choose for Your Industry or Career Level

When it comes to crafting a cover letter, there are four main types to consider: traditional, email, networking, and cold contact. Each type serves a different purpose and can be tailored to your specific industry or career level.

A. Traditional Cover Letter

The traditional cover letter is a one-page letter that should accompany your resume. It should include an introduction, body, and conclusion. The introduction should state the position you are applying for and how you found out about it. The body should highlight your relevant skills and experiences that align with the job requirements, and the conclusion should express your interest and gratitude for the opportunity to apply.

This type of cover letter is best suited for more formal industries such as finance, law, or academia. It shows that you are able to follow traditional business practices and understand the importance of adhering to professional norms.

B. Email Cover Letter

The email cover letter is similar to the traditional cover letter but is sent via email instead of as a physical letter. It should also include an introduction, body, and conclusion, but the format may look slightly different due to the nature of email.

This type of cover letter is best suited for industries that prioritize digital communication, such as tech or media. It demonstrates your ability to communicate effectively in a digital environment and shows that you are familiar with modern business practices.

C. Networking Cover Letter

The networking cover letter is sent to someone you have met or had contact with in your field, such as a colleague or industry mentor. It should express your appreciation for their time and insights, and also inform them of your job search and the positions you are interested in.

This type of cover letter is best suited for industries that value networking and relationship-building, such as sales or marketing. It shows that you are proactive in building your network and seeking out potential opportunities.

D. Cold Contact Cover Letter

The cold contact cover letter is sent to a company that you are interested in working for, even if they are not currently hiring. It should express your interest in the company and highlight how your skills and experiences could benefit them in the future.

This type of cover letter is best suited for industries that are highly competitive or that have limited job opportunities. It shows that you are willing to take initiative and make connections, even when there are no immediate job openings.

It’s important to choose the right type of cover letter for your industry or career level. By tailoring your cover letter to your specific field and the job you are applying for, you can increase your chances of getting noticed by potential employers.

Follow-Up Strategy: How to Follow Up After Sending a Cover Letter

After sending a cover letter, it’s crucial to have a plan for following up. This step can help you stand out and show a prospective employer that you are serious about the position. Here are some tips to help you follow up effectively:

Timing is critical when it comes to following up after sending a cover letter. You don’t want to come across as too aggressive or desperate, but you also don’t want to wait too long and miss out on the opportunity. Ideally, you should aim to follow up within a week of sending your cover letter. This timeframe gives the employer enough time to review your application while also showing that you are interested and motivated.

There are several methods you can use to follow up after sending a cover letter. The most common method is email, as it’s quick and convenient. You can send a brief message thanking the employer for considering your application and asking if they require any further information or have any questions. Make sure to include your contact information in case they need to get in touch with you.

Another method is to call the employer directly. This approach can be more personal and can show that you are proactive and passionate about the position. Before making the call, make sure to research the company and the position so you can sound knowledgeable and prepared. Keep your tone professional and polite, and ask if they have had a chance to review your application and if there are any next steps.

The tone of your follow-up message is critical. You want to come across as enthusiastic and passionate about the position without being too pushy or demanding. Make sure to thank the employer for considering your application and express your continued interest in the position. Avoid using aggressive or demanding language, as this can turn off the employer and harm your chances of getting the job.

Following up after sending a cover letter shows that you are committed and eager to secure the position. By following these tips, you can make a positive impression and increase your chances of getting the job you want.

Cover Letter Samples: Examples of Different Types of Cover Letters

Cover letters are an essential part of any job application. They give job seekers the opportunity to showcase their qualifications, experience, and enthusiasm for the position they are applying for. Depending on the level of experience and the type of job sought, there are different types of cover letters that can be used. Here are some examples:

A. Entry Level

For those just starting their career or changing industries, an entry-level cover letter is an opportunity to highlight transferable skills and enthusiasm for the job. Key elements of an entry-level cover letter include mentioning relevant skills and education, expressing eagerness to learn and grow in the role, and demonstrating how you can contribute to the organization.

Dear Hiring Manager,

I am excited to apply for the entry-level position at XYZ Company. As an apprentice in my previous role at ABC Company, I demonstrated a strong work ethic, attention to detail, and excellent communication skills while learning about the industry. I am eager to apply these skills at your company and am excited about the opportunity to grow and learn in this role. I believe my passion for this industry and ability to work collaboratively make me a strong fit for the organization.

Thank you for considering my application.

Sincerely, [Your Name]

B. Mid-career

For those with several years of experience in a particular field, a mid-career cover letter should focus on highlighting accomplishments and relevant experience. It is essential to show how your experience and skills make you the perfect candidate for the position. Demonstrating an understanding of the organization’s values, culture and mission is also important.

I am excited to apply for the position of Senior Marketing Manager at XYZ Company. As a Marketing Manager at ABC Company, I was responsible for developing and executing successful marketing campaigns that increased sales revenue by 30%. My experience and expertise in managing high-profile projects, teams and budgets make me the perfect candidate for this role. I am impressed by your company’s commitment to innovation, and I am eager to contribute to your growth and success.

Thank you for your time and consideration.

C. Executive

For executive-level positions, the cover letter must demonstrate leadership qualities and alignment with the company’s objectives. Highlighting experience in leading organizations, meeting revenue targets and driving change is crucial. It is also important to mention any corporate board memberships, speeches, publications and other achievements.

I am excited about the opportunity to join ABC Company as the Chief Operating Officer. My experience leading companies in similar industries, driving growth and increasing shareholder value makes me the ideal candidate for this role. I am impressed by your company’s mission to create innovative solutions and leading a team that is dedicated to driving that mission is fulfilling. I am confident that I have the skills, experience, and leadership qualities needed to deliver results and achieve the company’s strategic objectives.

Thank you for the consideration.

Cover Letter Checklist: A Step-by-Step Guide to Perfecting Your Cover Letter

Your cover letter is your first opportunity to introduce yourself and communicate your qualifications to potential employers. To ensure you make a positive impression, use this step-by-step guide to perfecting your cover letter.

1. Tailor Your Cover Letter to the Job Posting

Before you start writing your cover letter, carefully read the job posting and make note of the qualifications and skills the employer is looking for. Then, customize your cover letter to highlight how your experiences and abilities align with their needs.

2. Address the Hiring Manager

Whenever possible, address your cover letter to the hiring manager by name. This demonstrates that you have done your research and are genuinely interested in the position.

3. Start with a Strong Opening

Your opening sentence should grab the reader’s attention and encourage them to keep reading. Consider starting with an interesting fact or anecdote that relates to the position or the company.

4. Explain Your Relevant Experience

In the body of your cover letter, provide specific examples of how your past experience has prepared you for the position. Use bullet points to clearly and concisely outline your qualifications and achievements.

5. Show Your Enthusiasm for the Position

Employers want to hire candidates who are genuinely interested in the company and the role. Use your cover letter to express your excitement about the opportunity and explain why you are the best fit for the job.

6. Close with a Call to Action

End your cover letter by clearly stating what action you would like the employer to take next. Whether it’s scheduling an interview or contacting you for more information, make it easy for the hiring manager to take the next step.

7. Proofread and Edit Carefully

Before you submit your cover letter, be sure to proofread it carefully. Check for typos, grammatical errors, and formatting issues. Ask a friend or mentor to review it as well to make sure it reads clearly and effectively.

By following these steps, you can ensure your cover letter stands out from the competition and helps you land your dream job. Good luck!

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