IMAGES

  1. Qualitative Research: Definition, Types, Methods and Examples (2022)

    qualitative research and focus groups

  2. Types Of Qualitative Research Design With Examples

    qualitative research and focus groups

  3. What Is Focus Group Discussion In Research Methodology

    qualitative research and focus groups

  4. HOW TO CONDUCT FOCUS GROUPS

    qualitative research and focus groups

  5. Understanding Qualitative Research: An In-Depth Study Guide

    qualitative research and focus groups

  6. Qualitative Research: Definition, Types, Methods and Examples

    qualitative research and focus groups

VIDEO

  1. Transcription Services & Academic Research

  2. Qualitative and Quantitative Research Design

  3. What Is It About Organic Recruiting?

  4. Focus groups

  5. Analyzing Qualitative Data: Indepth Interviews and Focus Groups

  6. Qualitative Research Methods

COMMENTS

  1. What is a Focus Group

    A focus group is a research method that brings together a small group of people to answer questions in a moderated setting. The group is chosen due to predefined demographic traits, and the questions are designed to shed light on a topic of interest. ... Focus groups are a type of qualitative research. Observations of the group's dynamic ...

  2. Interviews and focus groups in qualitative research: an update for the

    A focus group is a moderated group discussion on a pre-defined topic, for research purposes. 28,29 While not aligned to a particular qualitative methodology (for example, grounded theory or ...

  3. Qualitative Research via Focus Groups: Will Going Online Affect the

    A substantial portion of that funding goes to qualitative research, specifically traditional in-person focus groups, but interest for and investment in online focus groups is growing. Because conducting focus groups online can be both simpler and more cost-effective than in-person groups, it is a tempting data collection method for researchers ...

  4. UCSF Guides: Qualitative Research Guide: Focus Groups

    Publication Date: 2018. Focus Groups by Richard A. Krueger; Mary Anne Casey. ISBN: 9781483365244. Publication Date: 2014-08-14. Print book available through Interlibrary Loan. Focus groups as qualitative research by David L. Morgan. ISBN: 0761903429. Focus Groups in Social Research by Michael Bloor; Jane Frankland; Michelle Thomas; Kate Stewart.

  5. Chapter 12. Focus Groups

    The research focus group has many similarities with all these uses but is specifically tailored to a research (rather than applied) interest. The line between application and research use can be blurry, however. ... Qualitative Research 9(1):31-59. An examination of the efficacy and value of focus groups by comparing three separate projects ...

  6. How to use and assess qualitative research methods

    The methods of qualitative data collection most commonly used in health research are document study, observations, semi-structured interviews and focus groups [1, 14, 16, 17]. Document study These can include personal and non-personal documents such as archives, annual reports, guidelines, policy documents, diaries or letters.

  7. A Qualitative Framework for Collecting and Analyzing Data in Focus

    Traditionally, focus group research is "a way of collecting qualitative data, which—essentially—involves engaging a small number of people in an informal group discussion (or discussions), 'focused' around a particular topic or set of issues" (Wilkinson, 2004, p. 177).Social science researchers in general and qualitative researchers in particular often rely on focus groups to ...

  8. Zooming into Focus Groups: Strategies for Qualitative Research in the

    Qualitative research focuses on exploring individuals' perspectives related to specific research questions, issues, or activities ( 1 ). Frequently, structured interviews or focus groups are tools employed for data collection for qualitative research. In-person interviews are ideal, although phone and digital alternatives may be considered ...

  9. Two Approaches to Focus Group Data Collection for Qualitative Health

    Focus groups are a common qualitative data collection method and are considered an important qualitative health research technique (Morgan, 1997), owing to their efficient and economical nature (Krueger & Casey, 2000).Focus groups are defined as "group discussions exploring a set of specific issues that are focused because the process involves some collective activity" (Kitzinger, 1994, p ...

  10. Qualitative Research: Introducing focus groups

    Qualitative Research: Introducing focus groups. This paper introduces focus group methodology, gives advice on group composition, running the groups, and analysing the results. Focus groups have advantages for researchers in the field of health and medicine: they do not discriminate against people who cannot read or write and they can encourage ...

  11. Methodological Aspects of Focus Groups in Health Research

    Focus groups have been widely used in health research in recent years to explore the perspectives of patients and other groups in the health care system (e.g., Carr et al., 2003; Côté-Arsenault & Morrison-Beedy, 2005; Kitzinger, 2006).They are often included in mixed-methods studies to gain more information on how to construct questionnaires or interpret results (Creswell & Plano Clark, 2007 ...

  12. Focus Group Research: An Intentional Strategy for Applied Group Research?

    Focus groups are an established mechanism for data collection across qualitative, mixed method, and quantitative methodologies (Pearson & Vossler, 2016 ). Although employed differently within each research paradigm, the popularity of focus groups is increasing (Carlsen & Glenton, 2011; George, 2013; Kress & Shoffner, 2007; Massey, 2010 ).

  13. PDF Focus Groups as Qualitative Research

    Focus Groups as Qualitative Research PLANNING AND RESEARCH DESIGN FOR FOCUS GROUPS Contributors: David L. Morgan Print Pub. Date: 1997 Online Pub. Date: Print ISBN: 9780761903437 Online ISBN: 9781412984287 DOI: 10.4135/9781412984287 Print pages: 32-46 This PDF has been generated from SAGE Research Methods. Please note that the

  14. Focus Groups as Qualitative Research

    Focus Groups as Qualitative Research. From the First Edition: "Continues the high quality of previously published volumes in the Sage series on qualitative research methods. . . . Useful and instructive. . . . David L. Morgan deals with a number of practical issues concerning the conduct of focus groups, such as the degree of moderator ...

  15. LibGuides: Qualitative study design: Focus groups

    Focus groups use a group setting to generate data different to that obtained in a one-to-one interview. The group context may allow for better examination of beliefs, attitudes, values, perspectives, knowledge and ideas. Focus groups can be useful in action research methodology and other study designs which seek to empower research participants.

  16. What Is a Focus Group?

    A focus group is a qualitative research method that involves facilitating a small group discussion with participants who share common characteristics or experiences that are relevant to the research topic. The goal is to gain insights through group conversation and observation of dynamics. In a focus group: A moderator asks questions and leads a group of typically 6 to 12 pre-screened ...

  17. Interviews and focus groups in qualitative research: an update for the

    The most common methods of data collection used in qualitative research are interviews and focus groups. While these are primarily conducted face-to-face, the ongoing evolution of digital technologies, such as video chat and online forums, has further transformed these methods of data collection. This paper therefore discusses interviews and ...

  18. Qualitative research. Introducing focus groups

    Abstract. This paper introduces focus group methodology, gives advice on group composition, running the groups, and analysing the results. Focus groups have advantages for researchers in the field of health and medicine: they do not discriminate against people who cannot read or write and they can encourage participation from people reluctant ...

  19. Focus Groups

    A focus group is a qualitative research method used to gather in-depth insights and opinions from a group of individuals about a particular product, service, concept, or idea. The focus group typically consists of 6-10 participants who are selected based on shared characteristics such as demographics, interests, or experiences. The discussion ...

  20. An Overview of Qualitative Research and Focus Group Discussion

    The researchers attempt to announce the significance of the qualitative study and focus group discussion tool (advantages and limitations as well) to propose a better understanding for the ...

  21. Qualitative Study

    Qualitative research is a type of research that explores and provides deeper insights into real-world problems.[1] ... The researcher can conduct interviews and/or focus groups (qualitative research) about what types and forms of peer pressure are commonly encountered, where the peer pressure comes from, and where smoking first starts. ...

  22. Adherence to pharmacological therapy in patients with hypertension

    Methods and analyses We will conduct qualitative research through synchronous online focus groups of 6-10 participants. Some groups will involve patients with hypertension, while others will include family doctors, nurses and community pharmacists. The number of focus groups will depend on the achievement of theoretical saturation.

  23. Trust-building in temporary public health partnerships: a qualitative

    Recognising their role in reconstructing and interpreting qualitative data, the researchers applied the following techniques recommended by the literature to enhance the validity of findings [29, 30, 34]: (1) The researchers collected data from multiple sources (interviews, focus groups, feedback workshops, survey participants and documentary ...

  24. Locum doctor working and quality and safety: a qualitative study in

    Methods Qualitative semi-structured interviews and focus groups were conducted with 130 participants, including locums, patients, permanently employed doctors, nurses and other healthcare professionals with governance and recruitment responsibilities for locums across primary and secondary healthcare organisations in the English NHS. Data were collected between March 2021 and April 2022.

  25. Qualitative research. Introducing focus groups.

    Abstract. This paper introduces focus group methodology, gives advice on group composition, running the groups, and analysing the results. Focus groups have advantages for researchers in the field of health and medicine: they do not discriminate against people who cannot read or write and they can encourage participation from people reluctant ...

  26. ORIGINAL RESEARCH article

    Background: Particularly at the beginning of the pandemic, adults aged 65 and older were portrayed as a homogeneously vulnerable population due to the elevated health risks associated with contracting the COVID-19 disease. This portrayal, combined with travel restrictions, closures of economic sectors, country-wide lockdowns, and suggestions by governmental authorities to limit social contact ...

  27. Spotlight on focus groups

    A focus group is a form of qualitative research. Focus groups have long been used in marketing, urban planning, and other social sciences. 1 They were first employed in the early 1940s in an effort to move away from interviewer-dominated research methods and were extensively employed when trying to explore issues of morale among American troops ...