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Top 10 Event Management Business Plan Templates with Examples and Samples (Editable Word Doc, Excel and PDF Included)

Gunjan Gupta

Imagine, for a moment, the glitz and glamour of the 2008 Beijing Olympics opening ceremony. It was a stunning display of culture and technology that captured the world's attention. But what most of us didn't see was the extensive planning and coordination that went into creating this global spectacle. Behind the scenes, a team of dedicated event management professionals meticulously crafted every moment, ensuring that every detail, from the grandest fireworks display to the tiniest costume accessory, was executed flawlessly.

The 2008 Beijing Olympics opening ceremony is a shining example of what the world of event management is all about. It's an industry where dreams become reality, creativity meets precision, and the magic of any event, big or small, takes center stage. If you've ever dreamed of turning your passion for planning and organizing into a thriving business, you're in the right place.

We have created the ultimate Event Management Business Plan Template with 64 meticulously designed slides for you. This template is your roadmap to turning your event management dreams into a flourishing business reality. It includes everything you need to develop a solid business plan template , from market analysis and financial projections to marketing strategies and operational plans.

Let's roll up our sleeves and embark on this exciting journey to create memorable experiences and make your mark in the world of events!

Table of Contents

• Executive Summary
• Company Overview
• Industry Analysis
• Customer Analysis
• Competitive Landscape
• SWOT Analysis
• Operational Plan
• Financial Plan
• Management Summary

1. Executive Summary

The executive summary gives a concise yet engaging overview of your event planning business plan. It provides a snapshot of the crucial components of your plan and should be written last, summarizing key elements such as:

1.1 The Quick Pitch: It includes factors like:  

• Market Overview: This section provides statistical insights into the event planning market, highlighting its size, trends, and potential.
• Opportunity: Detail the opportunities in the event planning industry, such as emerging technologies, the rise of virtual events, and integration possibilities.
• Technology Integration: Discuss how technology plays a pivotal role in your business, covering aspects like event management software and digital tools.
• Virtual Events: Explain your strategy for catering to the virtual event trend, outlining the benefits and services you offer in this domain.

1.2 The Entity: Include essential information about your business entity, such as its name, date of incorporation, initial investment, physical location, web address, target market, and founder's name.

Here is a visual representing all this and more:

Download this

(Want to make your dream event a reality? Access this Event Management Business Plan Template to get started!)

2. Company Overview

Describe your event planning business's specific niche, whether it caters to corporate events, social gatherings or specializes in unique niche events. Clearly outline your target clientele for each category. Also, share the history of your business, explaining when and why it was established, as well as key milestones achieved.

Additionally, ensure your company overview has the following elements:

2.1 Mission and Vision: Outline your long-term objectives and core values that guide your operations.

2.2 Goals and Objectives: Elaborate on your business goals, both short-term and long-term, and present your strategies for achieving them. Clearly define measurable milestones.

2.3 Start-up Summary: Provide a comprehensive summary of the initial costs required to launch your business, including capital investment, equipment purchases, and operational expenses.

2.4 Market Gap and Business Statement: Explain how your business identifies and addresses gaps in the market, emphasizing your unique value proposition. Define your business's core purpose.

2.5 Products and Services Offered: List the range of event planning services and products you offer, including any additional services like catering, decor, entertainment, or technology integration.

2.6 Key Success Factors: Identify and elaborate on the critical factors contributing to your business's success, such as exceptional customer service, innovative offerings, strategic partnerships, and market knowledge.

Take a look at this graphic to know more:

(Excited to kickstart your event planning journey but need a one-pager ? Download our comprehensive business plan template now!)

3. Industry Analysis

The industry analysis section provides a comprehensive overview of the event planning industry, emphasizing the importance of market research.

Key components to include are:

3.1 Market Analysis: Present an in-depth analysis of the event planning market, covering its size, projected growth, and potential opportunities and challenges.

3.2 Market Trends: Discuss current event industry trends, including the prevalence of hybrid events, safety measures, sustainability practices, personalization, etc.

3.3 Major Challenges: Identify and analyze the significant challenges your business encounters, such as rising operational costs, stiff competition, safety, etc.

3.4 Growth Drivers: Highlight the key factors driving growth in the industry, such as technological advancements, corporate event market size, and more.

3.5 Geographical Analysis: Conduct a geographical analysis to determine how local demographics impact your target market and explore opportunities for growth within specific regions.

Observe this sample to help present your event industry analysis like a pro: 

4. Customer Analysis

Customer analysis is a crucial component of your business strategy, as it lays the foundation for understanding your audience and tailoring your offerings to meet their needs effectively.

In this section, we will delve into the key elements of customer analysis, including:

4.1 Target Market

Represent the specific group of individuals or entities you want to serve and consider factors like age, gender, location, income level, and any other relevant demographic data.

4.2 Buyer Persona

These personas are fictional depictions of your ideal customers with names, photos, motivations, and pain points. They humanize your target audience and enable you to personalize your marketing strategies. Thus, create detailed buyer personas for each customer segment for effective marketing.

4.3 Market Sizing

Estimate the size of your target market for business planning and growth. This involves analyzing national market data and local population figures to determine the potential reach of your business.

Get a visual grasp of this concept with the following representation:

5. Competitive Landscape

Delve deeper into your analysis of the competitive environment within the event planning industry. Identify and evaluate direct and indirect competitors to understand your competitive positioning comprehensively.

And don’t forget to include elements like:

5.1 Major Players

Recognize and analyze the major players who significantly impact the market. These prominent competitors often have well-established brands, extensive client networks, and a range of services.

5.2 Attribute-Based Comparison

Performing an attribute-based comparison between your event planning business and direct competitors is essential. This involves a detailed assessment of specific attributes, such as:

• Pricing: Analyze how your pricing strategy compares to that of your competitors. Are you offering competitive rates or premium services?
• Service Offerings: Compare the range of services you provide with those of your competitors. Highlight any unique or specialized services that set you apart.
• Customer Satisfaction: Collect feedback from past clients and compare your customer satisfaction ratings with those of competitors.
• Innovation: Assess your ability to adapt to industry trends and technological advancements compared to your competitors.

Take a visual look at the concept here, but before that, also look at Must-have Event Management Company Profile Templates .

6. SWOT Analysis

The SWOT Analysis is a pivotal component of your business plan, offering a comprehensive examination of your event planning company's internal strengths and weaknesses and external opportunities and threats.

So, make sure you journal it properly, as done in this visual sample by SlideTeam:

7. Marketing Plan

The Marketing Plan section is pivotal for promoting your event management business and reaching your target audience with ease. It also helps grow your business by combining the traditional four Ps: Product, Promotion, Price, and Place.

Additionally, it includes factors like:

7.1 Social Media Implementation Strategy and Promotional Strategies

Detail your social media implementation strategy, outlining how to leverage platforms like Facebook, Instagram, and Twitter to engage with potential clients.

Additionally, describe your promotional strategies, including:

• Sponsored posts and advertisements.
• Collaborations with influencers in the event industry.
• Engaging content creation to showcase your expertise.
• Running targeted online campaigns to reach your desired audience.

7.2 Pricing Strategy

Elaborate on your pricing strategy, which should align with your target market and competitive positioning. Explain how your pricing compares to competitors, emphasizing unique value propositions or pricing structures.

7.3 Sales Funnel

Outline your sales funnel, illustrating your potential client's journey from initial awareness to purchase. Highlight key touchpoints, lead generation strategies, and conversion tactics.

The following image portrays this idea:

8. Operational Plan

Outline the processes and milestones to help you achieve your short and long-term business objectives. Also, provide a detailed roadmap for how your event planning business will operate with the following attributes:

8.1 Business Milestones

Define specific milestones you aim to achieve, such as reaching a certain number of clients, expanding to new markets, or launching new service offerings. Include target dates for these milestones.

8.2 Business Model Canvas

Present your business model canvas and its key components, including customer segments, channels, value propositions, customer relationships, cost structure, and more.

To help you visualize this concept, here's a sample:

9. Financial Plan

The Financial Plan is a critical section that projects the financial performance of your event planning business over the next five years. It offers insights into the following: 

9.1 Financial Assumptions : Explicitly state the assumptions upon which your financial projections are based, such as growth rates, pricing strategies, and market trends.

9.2 Revenue Model and Sales Forecast : Detail your revenue model, including how you generate income, such as event planning fees, commissions, or additional services. Provide a sales forecast that outlines your expected revenue over the projection period.

9.3 Break-even Analysis : Demarcate the point at which your revenue equals your expenditure. This helps identify the minimum level of sales needed to cover costs.

9.4 Projected Profit & Loss Account : Present a projected profit and loss statement showcasing your expected revenue, expenses, and net income over the five years.

9.5 Projected Cash Flow Statement : Outline your projected cash flow statement, highlighting how cash moves in and out of your business. This helps ensure you have sufficient liquidity to cover expenses.

9.6 Projected Balance Sheet : Provide a projected balance sheet, offering a snapshot of your assets, liabilities, and equity at different points in time.

9.7 Scenario Analysis : Evaluate how changes in various factors, such as market conditions or pricing strategies, could impact your financial projections.

9.8 DCF Valuation Analysis : Consider performing a discounted cash flow (DCF) valuation analysis to estimate the present value of future cash flows, aiding in investment decision-making.

Looking for a better understanding of financials? Here is a slide visual to help you out: 

10. Management Summary

Highlight the strengths and expertise of your event planning business's key team members. This section plays a vital role in demonstrating your company's ability to succeed and grow. So, make sure it is well laid out with elements like:

10.1 Team Structure : Describe the organizational structure of your team, including key roles and responsibilities. Emphasize the skills and experience that make your team well-suited for the event planning industry.

10.2 Professional Summary : Provide professional summaries for each key team member, emphasizing their relevant experience, qualifications, and contributions to the business.

10.3 Roles and Responsibilities : Detail each team member's specific roles and responsibilities, illustrating how their expertise contributes to the success of your event planning business.

Here's a visual representation to clarify this:

To Conclude

After an in-depth exploration of this Event Business Plan Template, you're well-equipped to embark on your event planning journey. It's time to download, bring your vision to life, and shine in the world of events.

Your adventure begins here. Let the magic of event management commence!

P.S. Don't forget to grab more design options with 80 slides for your next big event by clicking here !

FAQs on Event Management Business Plan

1. what is an event management business plan.

An event management business plan is a comprehensive document outlining the strategy and details for launching and running an event planning or management company. It typically includes key components such as the company's mission and vision, market analysis, target audience identification, services offered, marketing and sales strategies, financial projections, and operational plans. This plan serves as a roadmap for entrepreneurs and potential investors, guiding them in understanding the business's goals, competitive landscape, and potential challenges. A well-crafted event management business plan is essential for securing financing, attracting clients, and effectively managing the business for success in the event planning industry.

2. How do you write an event management business plan?

Follow these steps to write an event management business plan: 

• Begin with an executive summary outlining your business concept and goals.
• Describe your event management company, its mission, and vision.
• Identify your target audience and competitors by conducting market research.
• Define your services, including event planning, coordination, and any specialized offerings.
• Create a marketing strategy to reach potential clients.
• Develop a pricing structure and revenue projections.
• Outline your team's qualifications and roles.
• Detail your operational plan, including logistics and vendor relationships.
• Address financial aspects like startup costs, funding sources, and financial projections.
• Include a risk analysis and contingency plan.
• Conclude with a concise summary of the plan's key points.

3. Is event management a profitable business?

Yes, event management can be a profitable business. It involves planning and executing various events, such as weddings, corporate gatherings, and conferences. With effective marketing, good client relationships, and exceptional organizational skills, event managers can generate substantial income. The profitability depends on factors like experience, reputation, and market demand, making it a potentially lucrative venture.

4. What are the 7 stages in an event management planning?

Event management planning typically involves the following seven stages:

• Conceptualization: Define the event's purpose, objectives, and target audience.
• Research and Planning: Gather information, set goals, and create a detailed plan, including budget and timeline.
• Venue Selection: Choose a suitable location based on event requirements and logistics.
• Supplier Coordination: Secure vendors for catering, decor, audiovisual, and other services.
• Promotion and Marketing: Develop a marketing strategy to promote the event and reach the intended audience.
• Execution: Manage logistics, coordinate activities, and ensure everything runs smoothly on the event day.
• Post-Event Evaluation: Assess the event's success, gather feedback, and analyze the results for future improvements.

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• Business plans

Event Planning Business Plan 

Used 4,872 times

Prepare your event planning business for success with our ready-to-fill and easily downloadable event planning business plan template.

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Event Planning Business Plan

Created by:

​ [Sender.FirstName] [Sender.LastName] ​

​ [Sender.Company] ​

Business Plan for (Insert Your Business Name)

Prepared for:

​ [Recipient.FirstName] [Recipient.LastName]

​ [Recipient.Company] ​

Executive Summary

Company name.

​ [Sender.StreetAddress] , [Sender.City] , [Sender.State] , [Sender.PostalCode] ​

Mission Statement

​ [Sender.Company] is dedicated to transforming ordinary occasions into extraordinary experiences. Our mission is to create memorable and seamless events that exceed our clients' expectations, leaving a lasting impression.

​ [Sender.Company] is a premier events planning company based in [Sender.StreetAddress] [Sender.City] [Sender.State] [Sender.PostalCode] , with a proven track record of success in orchestrating a wide range of events, from corporate conferences to weddings and private parties.

Market Opportunity

The events planning industry is thriving, with a projected annual growth rate of (Enter Growth Rate). [Sender.Company] is strategically positioned to capture this market, with a focus on the corporate sector, targeting companies seeking innovative and flawlessly executed events.

Financial Projections

Our conservative financial projections estimate a revenue of (Enter Amount) in (Enter Timeline), with a steady increase to (Enter Amount and Timeline for Milestone)

Funding Request

We are seeking a (Enter Funding Request Amount) investment to fund initial operations, marketing, and expansion.

Our Services

Event conceptualization and design.

(Service description)

Vendor sourcing and management

Budgeting and financial management, legal compliance, risk management, event logistics and execution, event types.

​ [Sender.Company] specializes in planning and coordinating a diverse range of events, including but not limited to

corporate conferences

social gatherings

product launches

charitable fundraisers.

Market Analysis

Market size and growth potential.

The event planning industry has demonstrated consistent growth over the past several years (Enter Growth Rate).

This is driven by factors such as (Outline Driving Factors).

The event planning industry was estimated to be valued at (Insert value) and projected to experience an annual compound growth rate of (Insert percentage) over the next (Insert Timeline).

Target Market

​ [Sender.Company] aims to serve a diverse client base, including (Mention Target Clients e.g., corporations, non-profit organizations, and individuals).

Market Trends

Virtual and hybrid events.

The rise of virtual and hybrid events, necessitated by global circumstances, has altered the event planning landscape. [Sender.Company] is equipped to provide both in-person and virtual event planning services in alignment with current market dynamics.

Sustainability and green practices

Increasing environmental consciousness has led to a demand for sustainable event planning solutions. [Sender.Company] is committed to incorporating eco-friendly practices into our event planning services in accordance with applicable laws and regulations.

Customization and personalization

Clients increasingly seek tailored event experiences that reflect their unique vision and brand. [Sender.Company] specializes in creating bespoke event solutions for our clients.

Competitive Analysis

Notable competitors include (List Competitor Names), which are known for their (Competitor Strengths).

Regulatory Environment

​ [Sender.Company] operates within a regulatory framework that governs event planning activities, including but not limited to permits, licensing, safety standards, and liability considerations.

Barriers to Entry

The event planning industry presents several substantial barriers to entry that potential competitors must contend with (List Key Challenges).

Operations Plan

Business structure and ownership.

​ [Sender.Company] is organized as a (legal structure, e.g., Corporation, LLC) under the laws of (State). The company is owned by (Owner(s) Name(s)), who hold (percentage)% of the ownership interest.

​ [Sender.Company] principal place of business is located at (Physical Address), which is in full compliance with zoning and licensing requirements imposed by the relevant local and state authorities.

Business Hours

​ [Sender.Company] shall operate during regular business hours from (Opening Time) to (Closing Time) on (Days of Operation).

​ [Sender.Company] shall be led by a team of experienced professionals in the field of event planning. Each management team member is duly qualified for their respective roles and responsibilities. [Sender.Company] shall maintain a roster of trained and qualified event planners, coordinators, and support staff. All staff members shall be hired in compliance with applicable labor laws and regulations.

Inventory and Equipment

​ [Sender.Company] shall maintain an inventory of event planning materials, supplies, and equipment necessary for the execution of events. This includes but is not limited to (List Essential Company Equipment).

To mitigate operational risks, [Sender.Company] shall maintain appropriate insurance coverage, including general liability insurance and professional liability insurance. Compliance with insurance requirements is regularly reviewed to ensure ongoing protection and adherence to applicable laws and regulations.

Quality Control and Customer Service

​ [Sender.Company] is committed to delivering its clients the highest quality of service. Quality control measures are in place to ensure the seamless execution of events and to address any customer concerns or complaints in accordance with applicable consumer protection laws.

Financial Breakdown

The financial projections for [Sender.Company] have been meticulously prepared based on comprehensive market research and analysis. It is anticipated that the [Sender.Company] will achieve the following revenue milestones:

Year 1: (Year 1 Revenue Projection)

Year 2: (Year 2 Revenue Projection)

Year 3: (Year 3 Revenue Projection)

These projections take into account anticipated revenue streams from various event planning services, including but not limited to corporate events, weddings, social gatherings, and virtual events.

Expense Projections

​ [Sender.Company] estimates to spend as stipulated below in fulfilling its obligations.

Funding Requirements

​ [Sender.Company] have been assessed with regard to its projected growth and operational needs. [Sender.Company] seeks (Enter Funding Request).

The company will seek funding through legal means, such as loans, investments, or grants, as needed, in accordance with applicable financial regulations and contractual agreements.

Confidentiality Agreement

The recipient of this business plan hereby acknowledges and agrees that this document and its contents are confidential and proprietary to [Sender.Company] . The recipient shall not, without the express written consent of [Sender.Company] , share, disseminate, or disclose any part of this event planning business plan , in whole or in part, to any third party, including but not limited to competitors, potential investors, or any unauthorized persons. Any breach of this confidentiality and non-share clause shall result in legal consequences and remedies as provided by applicable laws.

​ [Recipient.FirstName] [Recipient.LastName] ​

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Event management business plan template + PDF

This guide presents an advanced AI Business Plan Generator template, meticulously crafted for entrepreneurs eager to start or grow their event management business. It's important to recognize that the names and financial projections featured in this example are entirely fictitious, designed purely to illustrate the process of strategic planning. These instances are thoughtfully created to demonstrate how you can customize your own AI-generated Event Management Business Plan to overcome specific obstacles and capitalize on opportunities within your event management venture.

To facilitate tailor-made solutions, we provide an 'Event Management Business Plan PDF' for download. This document is crucial for entrepreneurs dedicated to crafting a persuasive and effective strategy for launching or expanding their event management business. The 'AI Business Plan Generator' acts as an exhaustive resource, providing profound insights into the event management industry. It arms you with the essential tools for skillfully managing and developing your event management business, leveraging AI for unparalleled strategic planning.

How this event planning business plan sample was created

Create your personalized event management business plan effortlessly with our AI Business Plan Generator. Simply click 'Generate your business plan' and answer a series of targeted questions about your event management project. Our sophisticated AI technology will analyze your responses to develop a business plan that aligns perfectly with your event management company's objectives and requirements. This efficient and swift process is completed in just 5-10 minutes, producing a detailed and structured plan. Our platform enables you to customize and fine-tune your plan, ensuring it accurately represents your unique vision for your event management business. Once finalized, your plan is ready for download, offering a clear and comprehensive guide for launching and growing your event management enterprise. Utilize our AI business plan generator, specially designed for event management ventures, to boost your strategic planning.

Event management business plan sample

Executive summary, business description, market research and analysis, swot analysis.

• Organizational Structure and Management Team

Products or Services

Marketing and sales strategy, operations plan, financial projections, risk analysis.

Eventique Event Management LLC, headquartered in the bustling and vibrant cultural hub of Miami, Florida, stands at the forefront of the event management industry, offering unparalleled service excellence – from expertly executed corporate gatherings to enchantingly designed weddings and bespoke private events. Our mission is to ensure that every occasion we curate becomes an extraordinary and memorable experience, reflecting our clientele's unique aspirations and surpassing their expectations.

With the guidance and expertise of our CEO and Founder, Alex Johnson, and the support of a handpicked management team, Eventique has carved out a niche for itself as a company that couples tradition with innovation, promise with delivery, and dreams with reality. Our dedication to brilliance is reflected in the rich tapestry of personalized services we offer, including strategic event planning, coordination, and comprehensive on-site management. We are poised to capitalize on Miami's advantageous position as a destination for both international and local events, a factor that greatly amplifies our growth prospects.

Analyzed market trends underscore the potential for Eventique's continued expansion. Our target market encompasses an eclectic, yet lucrative mix of corporate entities, couples, and various organizations – a demographic that spans age groups and economic strata, each seeking unique and customizable event experiences. As the event industry rebounds post-pandemic with heightened demand for personalized events, we at Eventique have aligned our services to cater to the evolving trend of hybrid models integrating virtual components that broaden event reach and participation.

As part of our competitive landscape, our main rivals – Spectacle Events, Premier Planners, and Moments to Memories Event Co. – each hold their ground through a variety of strengths; however, they also possess weaknesses which Eventique strategically plans to capitalize on. Through our extensive suite of services, strong vendor relationships, and an unmatched approach to customer service, we have established a formula that has not only retained customers but also has vigorously driven referrals, boosting our market share.

Our organizational structure is designed for agility, ensuring responsive and quality service. Our core team comprises Alex Johnson, whose strategic direction has charted our course; Samantha Reed, our Creative Director, who brings a decade of innovative design experience; Michael Clarke, the CFO, who fortifies our financial fortitude; Emily Turner, Head of Operations, pivotal in operational excellence; and Ryan Brooks, our Marketing Director, who shapes our market narrative. Each member is an embodiment of expertise and passion, essential drivers for our company's success.

Addressing staffing, Eventique plans to expand its team with additional planners and sales associates while investing in ongoing training and competitive remuneration packages to nurture talent and dedication. Human resources policies centring around employee engagement and retention are a cornerstone of our strategy, ensuring that as our staff grows, so does their affinity with our brand and philosophy.

Financial projections for Eventique are robust, with an anticipated revenue growth from $500,000 in year one to $1.3 million by year five, accompanied by a tantalizing net profit margin ascent from 10% to a remarkable 20%. These numbers are grounded firmly in realistic sales forecasts, conservative fiscal policies, and a diligent break-even analysis. Assumptions underpinning these projections include a stable economic environment and a continuation of Miami's burgeoning position as an events hotspot.

In consideration of risks, Eventique is not without challenges. Market fluctuations, operational hiccups, financial volatilities, and legal hurdles await, yet our comprehensive risk analysis and mitigation strategies stand ready. By committing to strong relationships with trusted vendors, diving into diversified revenue streams, and maintaining impeccable legal and insurance standing, we are confident in our ability to weather storms and seize opportunities.

As we look to consolidate our presence in the event management arena, Eventique Event Management LLC exemplifies the virtues of foresight, creativity, and client dedication – principles that have and will continue to guide our ambitious journey towards becoming an elite name in the event planning industry. Our executive summary is not merely a reflection of our past accomplishments but a statement of intent, a declaration of the triumphs that lie ahead.

Event planning business plan

Eventique Event Management LLC is a burgeoning enterprise in the vibrant city of Miami, Florida, part of the dynamic and ever-evolving event management industry. The company specializes in a full range of event planning services, organizing everything from corporate conferences to unforgettable weddings, and tailor-made private celebrations. With the scenic backdrop of Miami’s pristine beaches and modern urban spaces, Eventique prides itself on creating extraordinary events that resonate with their clients' vision and surpass their expectations.

The company was established with the intent to fill a gap in the event planning market for high-quality, integrated event services. The founders recognized early on that whether it was a couple dreaming of a picture-perfect wedding, a corporation organizing a pivotal conference, or a charity hosting a gala affair, there was an acute need for an event organizer who could offer impeccable service from conception to execution. In response to this need, Eventique Event Management LLC was born. The business's founding was driven by passion and expertise, spearheaded by individuals deeply entrenched in the event planning sector. Over time, the company’s consistent dedication to excellence has positioned it as a growing contender in the Miami event landscape.

The mission statement of Eventique Event Management reflects its core ethos: "To create extraordinary events with eloquent service and innovative design. It is our mission to ensure that each one of our clients' special moments becomes an unforgettable celebration that will be treasured for a lifetime." This mission captures the company's commitment to not only meeting but also exceeding client expectations, ensuring unique and memorable experiences.

Eventique Event Management is structured as a Limited Liability Company (LLC). This legal structure provides individual protection to the owners from personal liability while offering operational flexibility and pass-through taxation. It also embodies the company’s forward-thinking strategy, as it allows Eventique to scale seamlessly and adapt to market changes swiftly.

In looking at the long-term potential of Eventique Event Management, several factors contribute to its promising outlook. Miami's reputation as an international hub for art, culture, and business continues to burgeon, offering fertile ground for events ranging from industry conventions to cultural festivals and private soirées. With this backdrop, Eventique is poised for strategic expansion into various market segments, making the most of a city that serves as a destination for both domestic and international event clientele.

Moreover, the company's broad spectrum of services positions it not only as an event planner but as a comprehensive event management partner, able to cater to an event’s every need, which is critical to long-term success and client satisfaction. With an increasing trend toward experiential events and a personalized touch, Eventique's dedication to crafting singular experiences that reflect the unique desires of its clients assures its continued relevance in the marketplace.

The company's focus on maintaining strong vendor networks and utilizing cutting-edge technology in event planning and execution ensures efficiency and adaptability. Additionally, Eventique Event Management is making strides to embrace sustainability—a move that aligns with global trends and adds to its competitive edge.

In summary, Eventique Event Management LLC is more than just an event planning company. It is a company characterized by vision, versatility, and the relentless pursuit of excellence. With robust foundational values, a clear strategic direction, and a commitment to growth and innovation, Eventique's future in the event management industry is bright, filled with the possibility of becoming a leading player in Miami and beyond. With its finger on the pulse of contemporary trends and an experienced leadership team at the helm, Eventique Event Management is on a trajectory to redefine the event planning experience, setting new standards within the industry.

The event management industry is characterized by its ability to adapt and respond to changing demands and patterns within the global economic and social landscapes. With recent trends showing an increasing demand for bespoke, unique experiences that are shared on social media, the industry has seen a shift towards more personalized and technology-integrated events. The size and growth rate of the event management sector have been historically steady, with accelerated growth predicted post-pandemic as in-person gatherings resume in force. Pre-COVID-19, the industry was estimated to grow at a Compound Annual Growth Rate (CAGR) of 11.2% from 2020 to 2027, according to Allied Market Research.

Eventique Event Management’s primary target market comprises corporate clients who require conferences, workshops and corporate retreats, as well as couples planning weddings, and other individuals or organizations desiring to host private events or parties. The market segments we cater to demonstrate considerable variability in demographics, ranging from young adults in the 25-35 age bracket primarily engaging in wedding festivities, to middle-aged professionals seeking corporate event planning services. Demographic factors such as income, lifestyle, and professional status influence the type of events requested. Miami's metropolitan status and culturally diverse population present a substantial target market with a notable size and growth potential, reflecting broader economic growth and the resurgence of events post-pandemic.

The market needs and demands within the event management industry are multifaceted. Clients are seeking professional, stress-free solutions for their event planning needs that ensure efficiency, innovation, and memorable experiences. Quality of service is particularly emphasized, with a focus on customization, attention to detail, and a high level of customer service. Additionally, with the growing influence of digital platforms, clients increasingly require that events are social-media ready and tech-friendly.

Analyzing market trends and patterns, there has been a notable upsurge in sustainable event practices, where clients express preferences for eco-friendly options. Digital integration continues to be a growing trend, with virtual event components becoming more common to reach broader audiences. Hybrid events are also emerging, combining in-person and virtual elements. The penchant for experiential events, wherein an event is an immersive experience rather than a passive occasion, is also reshaping the industry.

Competitor analysis reveals that "Spectacle Events" holds a significant market share and is known for its large-scale, high-profile corporate events. Their strengths lie in their extensive network of corporate clients and robust vendor partnerships. However, their weakness is a lesser focus on private and social events, and a one-size-fits-all approach. "Premier Planners" focuses on luxury weddings and bespoke social occasions, with a strong brand presence and high customer service ratings. However, their high price points and specialized niche may limit their market appeal. "Moments to Memories Event Co." is a smaller, locally-focused competitor with a personalized touch, but they lack the capacity and resources for larger, more complex events.

Potential barriers to entry include the high initial costs of establishing a brand presence in a market with well-entrenched competitors. Networking and building a portfolio can be time-intensive, requiring sustained marketing efforts. Access to reliable vendors and venues is crucial, and newcomers must build these relationships from the ground up. Additionally, economies of scale can be a barrier, as established firms are able to negotiate better rates for services due to their volume of business, something that new entrants might struggle to match immediately.

In conclusion, Eventique Event Management operates within a competitive and evolving event management industry that demands innovation, adaptability, and a deep understanding of changing market needs. The target market presents ample opportunities for growth, with trends indicating an inclination towards personalized, technology-integrated events that cater to varied demographics. By maintaining an acute awareness of competitor strengths and weaknesses and by navigating potential barriers with strategic marketing and operational excellence, the company is well-positioned for success in the thriving Miami event scene.

Event planning business plan template

Organizational structure and management.

Eventique Event Management LLC operates with a hierarchical yet flexible organizational structure designed to maximize efficiency and foster a collaborative working environment. At the top of the hierarchy is the CEO, followed by divisional directors who oversee various departments, including creative design, operations, finance, and marketing. Beneath the directors are managers and coordinators who handle day-to-day activities specific to their respective areas. The structure is visually represented in an organizational chart, allowing for clear lines of responsibility and communication flow.

The management team comprises highly skilled professionals with extensive industry experience. Alex Johnson, the CEO and Founder, brings over 15 years of industry experience and holds an MBA in Event Management. His strategic vision and leadership have been paramount in guiding the company's growth. Samantha Reed, the Creative Director, utilizes her Bachelor's in Design and 10 years of experience to lead the creative aspects, ensuring each event is both innovative and reflective of the client's vision. Michael Clarke, our CFO with a MSc in Finance and CPA certification, oversees financial operations with 12 years of experience, ensuring fiscal health and regulatory compliance. Emily Turner, having a Bachelor’s in Business Administration and 8 years in the field, manages as Head of Operations, making sure that each event runs smoothly. Lastly, Ryan Brooks, with his Master's in Marketing and event marketing background, spearheads the marketing department to build the company's brand and attract new clientele.

As Eventique Event Management continues to grow, staffing needs are projected to evolve. Currently, a core team of full-time staff is complemented by part-time and contract professionals who are engaged as required by the scale of events being managed. In the foreseeable future, we anticipate hiring additional event planners and coordinators, an administrative assistant to bolster support services, and a sales team dedicated to expanding our clientele. Talent acquisition will focus on industry expertise, customer service excellence, and a passion for event management.

Human resources policies and practices at Eventique Event Management involve comprehensive onboarding and ongoing training programs designed to ensure staff is well-versed in the latest industry trends and company standards. We foster a culture that values hard work, creativity, continuous improvement, and team collaboration. Employee performance is regularly reviewed, with clear pathways for progression and professional development. The company takes pride in offering competitive compensation and benefits packages to attract and retain top talent.

In addition to our robust internal team, Eventique engages with a network of external advisors and consultants. These experts specialize in areas such as legal affairs, risk management, and international event trends, providing insights that help navigate complex challenges and keep the company on the cusp of industry innovation.

To conclude, Eventique Event Management LLC's organizational structure and management serve as the backbone for delivering superior event experiences. The interplay between a grounded hierarchy and a fluid communication system allows for both solid direction and the adaptability necessary in the dynamic event management sector. With a vigilant eye on strategic human resource practices and an understanding of our staffing needs as we scale, Eventique is positioned for sustainable growth. Moreover, the external advisors ensure ongoing refinement of our strategies and operations, securing our competitive standing in the bustling Miami event scene.

Eventique Event Management LLC offers a comprehensive suite of event planning and management services. Our portfolio extends to a wide range of activities, including but not limited to corporate conferences, workshops, weddings, charity galas, private parties, and other special occasions that require meticulous planning and exceptional execution. Each service package is customized based on client requirements, wrapped in Eventique's signature style of creative and efficient event management.

Our services encompass the initial conceptualization of the event, detailing the theme, scope, and structure that align best with our clients' objectives. This includes venue selection facilitated by our wide-ranging connections with premium and unique event spaces. Beyond space selection, our event design and decoration services are unparalleled, transforming spaces into bespoke environments that reflect the theme and ambiance requested by the client. Catering management is another vital component, ensuring that all culinary requirements are met, from menu creation to service execution, satisfying a diversity of tastes and dietary restrictions. To complete the experiential atmosphere, we curate entertainment options, booking artists and performances that resonate with the event's purpose and guest expectations. Furthermore, our meticulous on-site logistics management guarantees smooth operational flow, addressing any real-time adjustments necessary for the event's success.

Our unique selling points lie in our detail-oriented, client-centric approach and our ability to integrate innovation with tradition in our event designs. The competitive advantage is solidified through our network of industry-leading vendors, our ability to negotiate favorable terms, and our access to some of the most sought-after venues in Miami, enabling us to offer exclusive event experiences.

Currently, Eventique Event Management is at a mature development stage. We have established a robust client base and a reputation for delivering on our promises. Moving forward, our plans encompass expanding our services to include virtual and hybrid events, tapping into new technologies that enhance guest interaction and participation.

In terms of intellectual property, Eventique Event Management has trademarked its name, asserting its unique identity in the marketplace. While we do not hold patents, as our business is service-oriented, we have copyrighted numerous original event themes and designs, protecting our creative assets and ensuring that our clients receive unique experiences that cannot be duplicated elsewhere.

The production process for our events is meticulously crafted, beginning with client consultation and ideation, followed by thorough planning involving timeline management, budgeting, and logistics. We maintain a hands-on approach throughout the execution phase, ensuring that each event component aligns precisely with the predetermined plan. This process is supported by state-of-the-art project management tools and software that enhance collaboration and efficiency within our team and with our external partners.

Our suppliers are an integral part of our service delivery, and we have cultivated strong relationships with a network of reputable vendors, including caterers, decorators, AV suppliers, and entertainers. We continually assess our suppliers based on performance, commitment to quality, reliability, and cost-effectiveness to ensure they align with our high standards and client expectations.

In summary, Eventique Event Management LLC's array of products and services caters seamlessly to a wide market segment, with each offering encapsulating our commitment to excellence, originality, and client satisfaction. We hold competitive advantages that place us at the forefront of the event management industry, and we ensure protection of our unique creative concepts through intellectual property rights. As we look to the future, our goal is to innovate and evolve, broadening our service portfolio and cementing our role as an industry leader.

Event planning business plan sample

Eventique Event Management LLC has crafted a multifaceted marketing and sales strategy designed to effectively reach our target market segments: corporate clients, couples planning weddings, and individuals or organizations seeking bespoke event services. Our strategy aims to highlight our unparalleled service, creativity, and ability to create memorable experiences.

Our marketing strategy combines both traditional and digital approaches. Digitally, we will leverage our user-friendly website with strong SEO practices to attract organic traffic, implement a content marketing strategy to establish ourselves as thought leaders, and engage audiences through compelling blog posts, expert articles, and event showcases. Social media channels, including Facebook, Instagram, and LinkedIn, will be utilized for targeted ad campaigns, interactive content, and fostering community engagement with our brand. Email marketing will support our digital efforts, providing subscribers with exclusive offers, event planning tips, and company updates.

In terms of sales strategy, the focus will be on building relationships with potential clients through personalized interaction. Our sales team will conduct consultations and meetings, leveraging CRM tools to track leads and nurture client relationships. We will respond to event inquiries with customized proposals that detail our services, unique offerings, and competitive pricing. Post-sale, the team will follow up to ensure satisfaction, seeking testimonials and referrals to strengthen our reputation.

Pricing strategy is based on competitive analysis and value perception. We offer tiered pricing packages, allowing clients to choose a level of service that aligns with their budget and needs, ensuring transparency and flexibility. Custom quotations based on event complexity give clients personalized options, reinforcing our dedication to providing tailored services. Introductory discounts for first-time clients and seasonal promotions for specific event types will entice trial and repeated purchase.

Distribution channels for our services are direct to consumer, with our experienced planners serving as the main contact point for clients. This direct interaction is vital for understanding client needs and delivering customized services. With the emerging shift to virtual events, we will also facilitate online event management and distribution, providing clients with access to wider audiences.

Promotional and advertising plans include strategic partnerships, such as joint ventures with local businesses and vendors, offering mutual referrals. We will also place ads in industry magazines, local business directories, and on websites frequented by our target demographics. Participation in trade shows, bridal expos, and local chamber of commerce events will further promote our brand. We will adopt a robust public relations approach, seeking opportunities for media coverage of high-profile events we manage.

In terms of customer service, Eventique Event Management LLC is deeply committed to exceeding client expectations. Our policies center on responsiveness, attention to detail, and a customized approach. We guarantee prompt and professional communication, with an emphasis on listening and adapting to client feedback. To ensure continued quality improvement, we collect post-event feedback, offering resolution to any concerns raised. Our ultimate goal is to turn each client into a lifelong advocate for our brand.

Overall, our marketing and sales strategy supports Eventique Event Management's business objectives, aligns with our brand values, and caters to the needs and preferences of our target market. By employing a blend of marketing tools and sales tactics, alongside a strong customer service ethos, we aim to expand our client base, increase revenues, and bolster our reputation as a leading event management company in the vibrant city of Miami.

Eventique Event Management LLC’s operations plan encompasses the comprehensive workflow and processes necessary for the successful planning, execution, and management of events. Our operational workflow details how we deliver superior service while maintaining efficiency and client satisfaction.

Daily operations within the business are structured around client consultations, event design, vendor coordination, and logistic management. Each day begins with a team briefing to discuss the status of current projects, any immediate client needs, and to distribute tasks aligned with our event schedules. Our project management software provides the backbone for scheduling, task management, and communication, ensuring all team members are synchronized and informed of upcoming deadlines and client updates.

Our service delivery process is contingent on adaptability and a client-centric approach, ensuring each event is tailormade to specific client visions. From initial contact, a dedicated event planner works with the client to understand their objectives, theme, and preferences. Following this, a proposal is crafted, outlining the conceptual design, suggested vendors, and a comprehensive quote. Upon acceptance, we move into the meticulous planning phase, where every detail - from invitations to event breakdown - is organized and overseen by our team. Regular client updates and collaborative meetings are integral to ensuring that the event vision is translated into reality.

Quality control measures are rigorously applied at each stage of the service delivery. We ensure that all vendor services meet our high standards through a vetting process, performance reviews, and continuous feedback loops. Every aspect of the event, from food quality to the functionality of technical equipment, is checked against our stringent criteria. Additionally, we perform regular training sessions for our staff to maintain a high level of service and to stay updated on industry best practices.

Inventory management primarily relates to the upkeep and handling of event supplies we own, such as decoration items or AV equipment. An inventory control system tracks these assets, monitoring their location, condition, and availability. This system is pivotal for ensuring that we have all the required materials at hand for each event and can plan for their replenishment or upgrade as necessary.

Supply chain management is a critical function, involving the coordination with various vendors and service providers. Our approach is rooted in creating mutually beneficial relationships, negotiating favorable terms, and ensuring redundancy to mitigate risks. We establish clear communication channels and expectations with our suppliers, making certain that they are aligned with our event schedules and quality standards.

Eventique Event Management's facilities needs include an office space for planning and administration, a storage area for inventory, and a meeting space for client consultations. Our office is equipped with advanced IT infrastructure to support seamless virtual and physical collaboration. Equipment needs span from office supplies to advanced planning software and communication tools that enable a high level of service delivery, such as digital walkthroughs and event simulations.

In summary, the operations plan for Eventique Event Management LLC is designed to ensure seamless planning and delivery of events that exceed client expectations. Through effective daily workflow management, a rigorous approach to quality control, strategic inventory and supply chain management, and appropriate facilities and equipment, we uphold an operational standard that supports our reputation as a premier event management service in Miami. The operations framework is conceived to allow for scalability and agility, ensuring that Eventique can adapt swiftly to changes in scale or scope of events, market dynamics, and the evolving needs of our clients.

Event management plan template

Eventique Event Management LLC's financial projections are developed with cautious optimism, considering the potential of the Miami event management market while accounting for the risks and variables inherent to the industry. These projections form a roadmap for the business's anticipated financial trajectory over the next 3-5 years.

Our sales forecast is grounded in careful market analysis and the established growth trend of our clientele base. We are forecasting a revenue of $500,000 in year one, with a conservative estimate of a 10% increase in sales annually. This takes into account our strategies for market expansion and service diversification, including tapping into virtual and hybrid event planning. The sales forecast assumes steady growth in our corporate client segment, a continued high demand for weddings, and an increase in private events as economic conditions normalize post-pandemic.

The profit and loss projection reveals a first-year net profit margin of 10%, expected to improve annually to 20% by year five. The improvement will result from economies of scale, improving operation efficiencies, and the maturation of our brand presence which will allow for premium pricing. Operating expenses, including staffing costs, marketing, office lease, and insurance, will be meticulously managed to ensure they scale proportionately with revenue growth.

Cash flow projections take into account our sales forecast and the expected timing of customer payments, balanced against anticipated operational expenses and capital expenditures. It is predicted that cash flow will maintain a positive trajectory, with more considerable cash reserves accumulating as Eventique expands. These reserves will provide the financial buffer to invest in new opportunities, technologies, and potentially a strategic reserve to buffer against market fluctuations.

The balance sheet projection demonstrates the expected growth in company assets, including increases in cash, inventory, and potentially property and equipment as the company invests in its operational capacities. Corresponding liabilities, primarily comprising accounts payable to vendors and any potential loans, are expected to maintain consistent ratios in relation to assets. Eventique’s equity is projected to increase as retained earnings bolster the company’s financial position.

The break-even analysis shows that Eventique will need to secure a specific number of events at an average cost per event to cover its operational expenses. The analysis indicates that our break-even point will occur within the first year of operation, assuming we maintain cost control measures and hit projected sales targets. This analysis is crucial for setting realistic sales goals and pricing structures.

Underlying these financial projections are several assumptions and considerations. We assume a stable economic environment in Miami, with continued growth in both corporate and private events. It is anticipated that there will be no significant changes in the competitive landscape that could adversely affect our market share. The projections also consider the potential for increased demand for our services as the trend for memorable, experiential events continues to grow. Our assumptions are also based on maintaining a robust supplier network and having access to reliable vendors whose costs and services remain consistent with our expectations.

In summary, Eventique Event Management LLC’s financial projections reflect a prudent yet ambitious plan for growth, market penetration, and profitability. Keen attention will be paid to monitoring financial performance against these projections, allowing for agile adjustments to our business strategy to address real-time market conditions and opportunities. These projections serve as a powerful tool for setting internal financial targets and milestones and as a reliable indicator for potential investors or financial institutions of the company’s expected performance.

Event management planning template

The Eventique Event Management LLC risk analysis delineates the recognition of various risks that could impact our business operations and outlines mitigation strategies, contingency plans, as well as insurance and legal considerations crucial for the comprehensive management of these potential risks.

Identification of Potential Risks:

Market Risks: Changes in consumer preferences, economic downturns, and increased competition pose significant risks to our market share and profitability. Technological advancements can also shift the competitive landscape and event management practices, potentially rendering current offerings less attractive.

Operational Risks: These include vendor non-performance, critical staff turnover, and event execution challenges that could harm our reputation and operational effectiveness. Unforeseen incidents such as accidents or property damage during events also constitute operational risks.

Financial Risks: Cash flow inconsistencies, unexpected increases in operating costs, and potential debt financing implications pose considerable financial risks. An inability to adhere to financial projections can result in resource shortfalls and constrain growth opportunities.

Legal and Compliance Risks: These involve potential breaches of contract, infringement on intellectual property, liability claims, and changes in industry-specific regulations that could result in financial losses or reputational harm.

Risk Mitigation Strategies:

Market Risks: To mitigate these risks, we will conduct continuous market research to stay abreast of trends and consumer behaviors. Diversification of service offerings and exploring niche markets can reduce dependency on market segments prone to volatility. Strategic marketing initiatives will be put in place to strengthen brand presence and loyalty.

Operational Risks: Our approach includes maintaining a robust network of reliable vendors and implementing stringent selection criteria, backed by contractual agreements with clear performance expectations. A well-curated human resources strategy with competitive compensation and professional development will aid in staff retention and performance. For event execution, rigorous planning and staff training will be in place to manage on-site operations efficiently.

Financial Risks: These will be mitigated through prudent financial management, including regular cash flow monitoring, maintaining a reserve fund, and following conservative budgeting practices. A focus on creditworthiness and diversified revenue streams can also buffer against financial volatility.

Legal and Compliance Risks: Regular reviews of legal contracts and compliance obligations will be conducted, and we will seek counsel with legal advisors to manage intellectual property and contractual risk. Adequate insurance will be maintained to protect against liability claims and to ensure business continuity.

Contingency Plans:

Market Risks: If faced with adverse market conditions, we will adjust our marketing campaigns to target more recession-proof sectors and evaluate our service offerings to reflect current demands. We will also have plans to pivot our focus towards emerging event formats such as virtual events.

Operational Risks: Contingency plans for vendor non-performance include maintaining relationships with backup vendors. A formal succession plan will address critical staff turnover. Moreover, we will have detailed emergency procedures for event execution to respond effectively to unplanned incidents.

Financial Risks: In case of revenue shortfalls, we would implement cost-cutting measures, prioritize core business activities, and explore alternative financing options. Diverse portfolio services with variable pricing will also allow flexibility in adapting to financial pressures.

Legal and Compliance Risks: Retaining specialized legal advisors for industry compliance monitoring and having a crisis management protocol in place for legal disputes are part of our contingency planning.

Insurance and Legal Considerations:

Eventique Event Management LLC will maintain comprehensive insurance coverage, including general liability, professional indemnity, workers' compensation, and property insurance for inventory and equipment. Additionally, our contracts will all include indemnity clauses and will be drafted in consultation with legal experts to minimize exposure to legal risks.

In sum, through proactive risk identification and the implementation of robust mitigation and contingency strategies, along with maintaining the appropriate insurance coverage and legal counsel, Eventique Event Management LLC plans to navigate the uncertainties of the event management industry and ensure sustained business growth and resilience.

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How to Start an Event Management Company: Business Plan Template

Every new business start-up needs a business plan. Without one, it’s easy to lose focus and you may find it difficult to attract investors, so it’s important to sit down to write one. The good news is that writing a business plan doesn’t have to be a difficult task. Chances are you’ve already got most of the information you need, and all that’s left to do is put pen to paper. 

In this article, we will explain what a business plan is and why you need one if you’re looking to start an event management company. We will also cover what you should include in a business plan for events management and provide you with a free, downloadable template that you can adapt and use for starting your business.

What is a Business Plan?

When first looking into how to start an event management company, it’s very likely that you were advised to write a business plan.

A business plan is simply a short document that sets out your event management company’s objectives. It helps you and your potential investors to clearly see what the business’ aims are (both financial and non-financial) and details how you’re going to ensure you achieve these goals.

What is Event Management?

Event management involves planning and organising a wide range of events, from a brand’s new product launch, to a client’s birthday party. Rather than planning an event themselves, an individual, corporation, organisation or brand will hire an event management business to take on this responsibility for them. That business will then manage every aspect of the event, from planning to execution and evaluation. 

Some of the key responsibilities involved in managing an event are: 

• Learning about the client and what they want from their event. 
• Identifying the target audience. 
• Coming up with an event concept or theme. 
• Organising guest lists, menus, seating and transport. 
• Organising a venue based on the client’s needs. 
• Hiring staff, including hospitality and entertainment.
• Arranging guests, such as guest speakers.
• Creating event schedules. 

Event managers must be excellent communicators, with lots of creativity, as well as having organisation and problem solving skills to ensure events run smoothly and exceed the client’s expectations.

Looking to Learn More?

Our Starting a Business course explains how to successfully start your own business. It teaches you how to write a professional business plan and familiarises you with the legalities and regulations associated with starting a business. text.

Why Do You Need a Business Plan?

Any new business needs funding, staff and publicity to get off the ground and stand out from the competition. Writing up a business plan is a fundamental step toward achieving this. 

A business plan will clearly set out to potential investors why your business is going to be successful and, ultimately, why they should invest in you. The more they invest, the more staff you can hire to help build your business.

Additionally, event management companies need lots of resources to make events run smoothly, such as technology and transport, and these should all be factored into the business plan.

You may also decide at this point to specify what kind of events you want your business to plan, the types of client you will be working with and exactly what services your business will offer. By being specific, you are communicating to investors that you have a clear view of what you think your business will achieve. This can also help you determine branding and marketing strategies to appeal to your target market. 

It’s important to outline your marketing strategy in your business plan. Event management is a highly competitive industry, meaning you need to optimise marketing and publicity as quickly as possible in order to create publicity and distinguish yourself from your competitors. 

Most importantly, having a business plan will keep you on track. When you’re starting out with a new business, it can be easy to become overwhelmed with all the possible directions you could take your business in. Your business plan will help focus your direction and ensure that you stay on track with your business goals, helping you avoid wasting valuable time and money.

What to Include in a Business Plan for Event Management

A business plan doesn’t need to be a long or complicated document. For a small event planning company, a side or two of A4 paper will suffice. Your aim is simply to write down all the key information about your business in a clear, logical order. 

The topics to include in your event management company business plan are: 

• The name, address and contact details for your business.
• Information on the management of the business.
• Your company’s Mission Statement : a sentence summarising the overall aim of your company. 
• Your start-up costs : do you need to buy any equipment or hire transport? Do you need to pay anyone a wage? Have you got insurance? 
• Your business objectives: what will you sell and who is your target customer? 
• The everyday costs of the business : how much will you spend on a weekly or monthly basis? Include all overheads and outgoing costs, such as wages and petrol. 
• Funding and financial projections : where do you plan to get the money from to start the business? What are your projected profits/losses for the next month, year, two years, etc.? How will you maintain the cash flow? 
• Where you will operate from : include where you will be based, plus information on any overhead costs associated with the business premises. 
• What will be the business’ operating hours? Will you work on the business full-time? What will your working hours be? 
• Does your business have any local competition? What is your unique selling point (USP) that makes you stand out from the crowd? 
• Your pricing strategy : what are you going to charge for your service? Will you charge per event or per head?
• How will you be paid for your service? Do you plan to issue invoices, ask for a deposit or ask people to pay in full upfront?

Download an Event Management Business Plan PDF Template

To get started, simply download our free, one page business plan template using the button below. This template is just a guide, so feel free to add your own headings on a second page to ensure that all information relevant to your business is recorded in one place. 

Starting up any new business will come with challenges but by having a clear and concise business plan in place from the start, you are putting yourself in the best position to achieve future success for your events management business.

Further Resources:

• Starting a Business With No Money: Making Things Work Without A* Finances
• What’s the Difference Between Trade Marks, Copyrights, Patents and Trade Secrets? 
• 10 Elements to Consider When Organising a Corporate Event
• 42 Tips for Producing a Memorable Small Business Event
• Project Management Quiz
• Business Essentials Courses

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How to start an event planning business

If you’re looking to snag one of the 116,700+ (on average) jobs available to meeting, convention, and event managers out there, here’s what you’ll need to get started.

Step 1: Determine if it’s a good fit.

Like most jobs, your skill set and personality will largely determine your success in this field. And while you don’t need to check off all the qualities on this list, here are some things to consider before you start an event management business :

• You can keep the big picture in mind while still taking care of all the little details.
• Whether it’s Sunday brunch or the company holiday party, you’re everyone’s go-to person for all group events.
• Working within a budget and strict timeline makes you feel creatively stimulated, not stunted.

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Step 2: Research certifications.

The Bureau of Labor Statistics notes that demand for event managers will grow an additional 11% by the time we reach 2026. With such a positive industry outlook, it’s good to find new ways to stand out amongst the competition as new event planners enter the market in coming years.

Certifications are fantastic ways to add credibility to your business , regardless of your experience level. Besides proving you’re dedicated to further your education in the field, these credentials show that respected institutions can vouch for your abilities (and your business).

Some of the top certifications event managers pursue include:

• Certified Special Events Professional
• Certified Event Planning Specialist
• Certified Quality Event Planner

There are lots more options to choose from, but these serve as a great jumping off point. However, if you aren’t able to acquire one right now, you can still get your business off the ground without it.

It’s worth noting that beyond certifications, there are no strict college degree requirements (although it seems most event planners do have some sort of bachelor’s education under their belts when starting out).  

Step 3: Fill out an event management business plan.

Any cursory Google search for the phrase event management business plan will inevitably lead you to some free wedding and event planning business plan templates .

However, you’ll find that the one we’ve created (below) provides a not too much, not too little approach you won’t find in any other guides.

Each point has been carefully selected so that you can create the event management business plan of your dreams without getting overwhelmed or missing out on details you definitely need to include. As long as you check off the items we listed, you’ll have a solid business plan ready to go in no time.

Step 4: Handle all the necessary paperwork.

To start an event management business, you’ll need each of the following:

• An event management business plan (use the free template we made below)
• Approval for a tax business structure that suits your financial needs
• General business liability insurance

These documents cover all the basics. But as you gain more experience, you might want to add on things like home-based insurance or upgrade to a new tax entity once you enter into the appropriate bracket.

We won’t get into these more advanced concepts for this beginner guide, but make sure to revisit these categories before you’re officially open for business.

Step 5: Figure out finances.

To be clear, you definitely can start an event management business with no money ! However, whether your funding is from your own bank account or someone else’s, small businesses in the events industry should consider starting out with these budget line items:

• Office space and essentials. You can use the computer, printer, and supplies you already have, assuming you do have (or can at least borrow) those things now. But keep in mind: if you’d like to write off your in-home office space on your federal taxes, your room must be secluded and have its own door.
• Advertising. At the very least make sure you have a small batch of business cards and a portfolio website ready to go. If you have some cash to spare, consider getting into paid social media ads or printed marketing materials like mailers.
• Software. The good news is there are plenty of great free event management software programs available these days, so you might not even have to budget for this one!

And that’s basically it! Depending on your niche or preferences, it would be good to also use this startup costs guide created by the Small Business Association to see if there’s anything else specific to you that might be missing.

Step 6: Choose a team.

Vendors, chefs, marketing agencies, software providers, event staff, and personal or office assistants all make wonderful additions to your event management business.

You can start out on your own (which, according to small business statistics , most people do) or you can go through the process of finding, interviewing, and hiring employees.

Depending on the amount of new business you plan to take on, you may or may not need to ever hire someone to help you part-time. At the very least though, you should start compiling a list of people who fit into this network so you can collaborate, get referrals, and perhaps even sub-contract them in the future.

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What is your vision for an event planning business?

Once you’ve completed all of these steps, it’s time to review the big picture. As you figure out your plan, budget, and staffing options, your idea of what you want for your business might change. And that’s totally okay!

Learning how to be flexible is a skill all small business owners must learn. Just make sure you adjust now so you can carry your vision with you for future decision making.

How to write a personal event planning business plan

1. create an executive summary.

• Objectives. Write down your realistic and measurable business goals .
• Mission. Check out these inspiring company mission statements for ideas.
• Keys to Success. Also known as why you think your business will succeed and how you will make sure it does.

2. Make a company summary

• Company Ownership. If it’s just you, consider doing a sole proprietorship .
• Start-up Summary . Think of it like a company overview . Include your business’s back story, location, and anything else you’d basically put on your website’s About section.
• Company Locations and Facilities. Include the address you’ll put on your taxes and any long term rentals like kitchen prep spaces or coworking offices.

3. Identify your products and services

• Services. Event management services can really vary so use this section to outline what you do and what you don’t do.
• Prices. The average yearly event planner’s salary comes out to about $50,000 so plan accordingly.
• Competitive Comparison. Who are your immediate competitors? What do they have that you don’t? Record this research and look for imaginative ways to stand out. Be very honest with your assessment of how your business stacks up against them and what you should do to improve your chances of success.

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4. create a marketing analysis summary.

• Marketing Segmentation. Targeting means finding what area, demographic, or behavioral patterns your high ROI prospects all have in common, just like you’d do for any customer-focused corporate event.
• Target Market Segmentation Strategy. Now that you know who you audience it is, it’s time to research and define all the ways you plan to gain their business.

5. Do a strategy and implementation summary

• Sales Strategy. Here are the two best advanced event business pricing strategies to choose from.
• Sales Forecast. It’s a bit complicated, but figuring out how much money you think your business will make over the next six months to a year (or more) makes studying a sales forecasting guide well worth the effort.
• Milestones . Whether your goal is the total number of sales or income from sales (or something else entirely), you’ll want to formally establish what milestones you’d like to hit by when. Just leave wiggle room for the unexpected and adjust expectations as you go.

6. Write a management summary

• Organizational Structure. For event management teams, clearly defined roles are more important for teamwork than pretty much anything else.
• Personnel Plan. Here are some things to know about hiring staff for an event specifically that will also apply to your company as a whole.

7. Create your financial plan

• Important Assumptions. Business plan assumptions can be fairly complex. For now, just focus on listing your anticipated fixed and variable event planning expenses , marketing costs, and what taxes you’ll have to pay on your earned income.
• Break-Even Analysis . How much did you invest? And how much will you need to earn (after taxes, equipment costs, etc. are subtracted) in order to equal your initial investment? Keep this number handy – it’ll help you decide whether or not to take on more projects, motivate you to upsell whenever possible, and give you a realistic for success.
• Projected Profit and Loss. The IRS might want to see your profit and loss statements at some point, so make a point to regularly record your expenses and sales in one organized document.
• Projected Cash Flow. This free (and very helpful) small business book says to calculate it one month at a time for more accurate figures.
• Projected Balance Sheet. If you’ll be acting as your own bookkeeper, check out this balance sheet template to speed up the process.
• Business Ratios. Even if you’re not a math person, you can definitely handle this last (but very important) event management business plan step. There are lots of business ratios to choose from, but if you want the quickstart version go with these 3 most important balance sheet ratios for professional services firms .

Now you know how to start an event management business!

How do you become an event planner? You plan. Plan your business, plan your client’s events, and plan for a successful future.

There are lots of details involved but if you follow the ideas laid out in this guide, you’ll have yourself a healthy event management business plan along with some great strategies for reaching your goals!

For more on starting your own company , check out these tips for financing your event business , current event statistics worth considering, and event trends you should know for 2019.

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Event Planning Business Plan Template

Written by Dave Lavinsky

Event Planning Business Plan

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their event planning businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through an event planning business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is an Event Planning Business Plan?

A business plan provides a snapshot of your own event planning business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes research to support your plans.

Why You Need a Business Plan for Your Event Planning Company

If you’re looking to start an event planner business or grow your existing one you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your event planning business to improve your chances of success. Your event planning business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for Event Planning Businesses

With regards to funding, the main sources of secure funding for an event planning business are bank loans, personal funding, credit cards, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Another common form of secure funding for an event planning business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding or, like a bank, they will give you a loan. Venture capitalists will not fund an event planning business.

Finish Your Business Plan Today!

How to write a business plan for event planning.

When you write a business plan, you should include the following 10 key aspects:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each important component of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of event planning business you are operating and the status; for example, are you a startup, do you have an event planning business that you would like to grow, or are you operating a chain of businesses.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the event planning business industry. Discuss the type of business you are operating. Detail your direct competitors. Give an overview of your target audience. Provide a snapshot of your marketing strategy and plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of business you are operating.

For example, you might operate one of the following types:

• Corporate Events : this type of event planning business caters to businesses, charities, nonprofit organizations, and the like to plan fundraisers, receptions, conventions, trade shows, competitions, award ceremonies, product launches, and other types of meetings.
• Social Events : this type of event planning business targets middle- to upper-income individuals and families to plan events such as weddings, birthdays, reunions, and other types of celebrations.
• Niche Events : some event planners specialize in just one of the above event types.

In addition to explaining the type of event planning business you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new contracts, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your business structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the event planning business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the industry educates you. It helps you understand the target market in which you are operating. 

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards events that adhere to social distancing guidelines, it would be helpful to ensure your plan details what approach you would take (suggested venues, creative solutions for inclusion, etc.).

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the event planning industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the clientele you serve and/or expect to serve.

The following are examples of customer segments: private and corporate clients, high-income households, medium-income households, engaged couples, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of event planning company you operate and the event services you offer. Clearly, businesses would want a different atmosphere, pricing, and product options, and would respond to different marketing promotions than engaged couples.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the age groups, genders, locations, and income levels of the customers you seek to serve. Because most event planning companies primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target market. The more you can understand and define these needs, the better you will do to attract customers and retain your existing customers.

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other planners and businesses that offer event planning services.

Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors. This includes caterers, venues, and customers planning events on their own. You need to mention such competition to show you understand that not everyone who throws a party hires an event planner each time.

With regards to direct competition, you want to detail the other businesses with which you compete. Most likely, your direct competitors will be other businesses that offer event planning services very close to your site.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What planning services do they offer (wedding planning, baby showers, birthday parties, social events, etc.)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. 

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior event management options (e.g., more cuisine types, better venue options, etc.)?
• Will you provide event options that your competitors don’t offer?
• Will you make it easier or faster for customers to book your services (e.g., utilizing event planning software, etc.)?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an event management business plan, your marketing strategy should include the following:

In the product section, you should reiterate the type of business that you documented in your Company Analysis. Then, detail the specific products/services you will be offering. For example, in addition to designing the event, locating the venue, arranging vendors, coordinating personnel, and supervising the event, will you offer services such as catering, decor, and entertainment?

In this section, document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections, you are presenting the services you offer and their prices.

Place refers to the location of your event management business, conference centers, and/or venues in which you own and/or have a relationship. Document your location and mention how the location will impact your success.

The final part of your event planning business marketing plan is the promotions section. Here you will document how you will drive customers to your site. The following are some promotional methods you might consider:

• Social media marketing
• Advertising in local papers and magazines
• Reaching out to local bloggers and websites 
• Partnerships with local organizations (e.g., getting on the list of recommended vendors with local venues)
• Local radio advertising
• Banner ads at local venues

Operations Plan

While the earlier sections of your event planner business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your event planning business such as interviewing clients, making arrangements, keeping the store/studio clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 100th customer, or when you hope to reach $X in total sales. It could also be when you expect to hire your Xth employee or launch in a new market.

Management Team

To demonstrate your own event planning business’ ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience as event planners or in the industry. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in event planning and/or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you plan one event per week or several events? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your business, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a company approached you with a massive $100,000 event contract, that would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for supplies, equipment rentals, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During those 180 days, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key startup costs needed in starting or growing your business:

• Location build-out including design fees, construction, etc.
• The total cost of equipment and furnishings like decor, sound systems, etc.
• Cost of maintaining an adequate amount of supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

  Event Planning Summary Putting together your own event planner business plan is a worthwhile endeavor. If you follow the event planning sample template above, by the time you are done, you will truly be an expert. You will really understand the business, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful event planning business.

  OR, Let Us Develop Your Plan For You Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s business plan consulting services can create your business plan for you.   Other Helpful Business Plan Articles & Templates

Event Planning Company Business Plan

Written by Dave Lavinsky

Event Planning Business Plan

You’ve come to the right place to create your event planning business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their event planning companies

Below is an event planning business plan sample to help you create each section of your Event Planning business plan.

Executive Summary

Business overview.

Special Occasions Event Planning is a startup event planning business located in Des Moines, Iowa. The Company is founded by Jennifer Brown, an experienced event planner who has been planning themed weddings and birthday parties as the manager of a local event venue for the past ten years. Now that Jennifer has gained valuable experience managing an event venue and planning special events of various sizes and styles, she is ready to start her own event planning company, Special Occasions Event Planning. Jennifer is confident that her event planning skills, combined with her understanding of business management, will enable her to run a profitable event planning company of her own. Jennifer is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running an event planning business – sales and marketing, supply sourcing and procurement, customer relationship management, budgeting, financial reporting, and vendor relationship management. 

Special Occasions Event Planning will provide customized event planning services for special occasions big and small. Special Occasions will specialize in themed birthday parties, but will provide planning services for other types of events such as weddings, parties, and corporate gatherings upon request. The Company will be the ultimate choice for unique and memorable themed birthday parties for clients of all ages. 

Product Offering

The following are the event planning products and services that Special Occasions Event Planning will provide:

• Venue Sourcing 
• Tables & Chairs
• Dinnerware & Utensils
• Caterer Coordination
• Entertainment
• Party Favors
• Photography/Videography
• Lighting/Sound
• Bartending/Liquor 
• Set-up/Clean up

Customer Focus

Special Occasions Event Planning will target individuals, families, and social groups in Des Moines, Iowa. The Company will target people looking to plan a one-of-a-kind birthday party for their child, significant other, friend, or other relative. No matter the customer, Special Occasions Event Planning will deliver the best communication, service, and attention to detail. 

Management Team

Special Occasions Event Planning will be owned and operated by Jennifer Brown. Jennifer is a graduate of Iowa University with a degree in Business Management. She has over ten years of experience working as an event planner for another local venue. Jennifer will be the Company’s Chief Executive Officer and the Head Event Planner. She will lead the more complex events and oversee the event planning staff. 

Jennifer has recruited an experienced administrative assistant, Patricia Smith, to help manage the day-to-day business operations. Patricia has been an administrative assistant in the event planning industry for more than 15 years. Jennifer relies on Patricia’s organization, attention to detail, and punctuality when organizing her schedule, managing clients, and maintaining her files. 

Jennifer and Patricia have recruited an experienced marketing director, John Jones, to become a member of the Special Occasions Event Planning management team. John is a graduate of the University of Iowa with a Bachelor’s degree in Marketing. Jennifer and Patricia rely on John’s expertise to execute the Company’s marketing plan and advertising strategies.  

Success Factors

Special Occasions Event Planning will be able to achieve success by offering the following competitive advantages:

• Skilled team of event planners who will ensure every client receives exceptional customer service and that all reasonable requests are met. 
• Special Occasions Event Planning’s leadership team has established relationships with local venues, vendors, and entertainers, thus providing customers with a wide selection of options to choose from when planning their special event. 
• The Company specializes in the themed birthday party niche and is well-versed in the latest trends in the industry. 

Financial Highlights

Special Occasions Event Planning is seeking $200,000 in debt financing to launch its event planning business. The funding will be dedicated towards securing an office space and purchasing equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Office lease and renovation: $80,000
• Office equipment, supplies, and materials: $20,000
• Three months of overhead expenses (payroll, utilities): $90,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Special Occasions Event Planning.

Company Overview

Who is special occasions event planning .

Special Occasions Event Planning is a newly established event planning company based in Des Moines, Iowa. Special Occasions will be the first choice for unique themed birthday parties for people of all ages in Des Moines and the surrounding communities. The company will provide customized event planning services for parties large and small. 

Special Occasions Event Planning will be able to provide all the essentials for any special event from highly rated caterers to the hottest entertainment due to the Company’s existing relationships with industry professionals and vendors. The Company’s team of highly qualified event planning professionals will manage the entire planning process from ideation to execution. Special Occasions even provides clean-up services. Clients can opt for full-service event planning services or purchase specific aspects (such as decor or catering) a la carte. 

Special Occasions Event Planning History

Special Occasions Event Planning is owned and operated by Jennifer Brown, an experienced event planner who has been planning themed weddings and birthday parties as the manager of a local event venue for the past ten years. Now that Jennifer has experienced managing an event venue and planning special events of various sizes and styles, she is ready to start her own event planning company. Jennifer is confident that her event planning skills, combined with her understanding of business management, will enable her to run a profitable event planning company of her own. Jennifer is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running an event planning business – sales and marketing, supply sourcing and procurement, customer relationship management, budgeting, financial reporting, and vendor relationship management. 

Since incorporation, Special Occasions Event Planning has achieved the following milestones:

• Registered Special Occasions Event Planning, LLC to transact business in the state of Iowa. 
• Has signed a contract to lease the office space. 
• Reached out to numerous contacts to include local venues, catering companies, entertainers, and decor suppliers to spread the word about her new business opportunities. 
• Began recruiting a staff of accountants, event planners, sales and marketing associates, and office staff to work at Special Occasions Event Planning Services.

Special Occasions Event Planning Services

Industry analysis.

The Party and Event Planning industry in the United States is valued at approximately $4B, with 70,000 businesses in operation, and over 82,000 employees. The market for event planning services is expected to grow over the next several years due to an aging baby boomer population, many of whom have children and grandchildren who will have weddings, birthday parties, graduations, anniversaries, and other special events in the coming years. Additionally, the corporate event planning segment is expected to grow due to more companies pursuing team building opportunities and hosting events that can serve as marketing for the business. 

The event planning market is split into two broad segments: corporate and social. Corporate events such as holiday parties, meetings, trade shows, conventions, fundraisers, and receptions are just some of the events included in this segment. Corporate customers include companies, non-profit organizations, and charities. The social segment includes a wide range of special occasions such as weddings, bridal showers, birthday parties, anniversary parties, reunions, and more. The largest and most lucrative category in the social event planning segment is wedding planning. 

Industry operators can specialize in one or two niches such as wedding planners or corporate planners. Alternatively, industry operators can provide planning services for a wide range of events. Industry operators that specialize in a specific niche and even narrow their niche to a specific type of event, such as “kids’ parties” or “fashion shows” may have more success because they can become an expert in one area and target a highly specific customer segment. Industry operators who provide a broad range of services to a variety of customers can be successful if they provide high levels of organization, customer service, and unique or highly customized services. 

Customer Analysis

Demographic profile of target market.

Special Occasions Event Planning will target individuals, families, and social groups in Des Moines, Iowa. The Company will target people looking to plan a one-of-a-kind birthday party for their child, significant other, friend, or other relative. Special Occasions Event Planning will also target young adults looking to plan a memorable, themed 21st birthday party. No matter the customer, Special Occasions Event Planning will deliver the best communication, service, and attention to detail. 

The precise demographics for Des Moines, Iowa are:

Customer Segmentation

Special Occasions will primarily target the following customer profiles:

• Millennials
• Individuals with disposable income
• Families with children and disposable income

Competitive Analysis

Direct and indirect competitors.

Special Occasions Event Planning will face competition from other companies with similar business profiles. A description of each competitor company is below.

Emily’s Event Planning

Established in 2017, Emily’s Event Planning is now a well-known event planner in the Des Moines, Iowa area. The company provides event planning services for large corporate events, weddings, and birthday parties. Emily’s Event Planning is most well-known for its picturesque venue choices. The company has relationships with some of the most in-demand venues in the area. Emily’s Event Planning provides an all-inclusive event planning and management service with packages that include venue rental, decor, entertainment, food, and clean-up services. 

While Emily’s Event Planning has an established reputation in the market for quality event planning services, it has a list of predefined event packages and does not customize its services or take unique requests from customers. 

Fancy Event Planner

Fancy Event Planner has been operating in the state of Iowa since 1982. This company is a small business run by a husband and wife team that specializes in event planning and catering services for weddings, birthday parties, and other special occasions. Fancy Event Planner provides decor, venue coordination, and food service for events of up to 100 guests. The company specializes in providing gourmet dinners, desserts, and appetizers. Additionally, Fancy Event Planner provides hand crafted decor and floral arrangements for weddings and parties. Fancy Event Planner is for customers looking for an elegant presentation in a traditional setting. 

Fancy Event Planner has a limited selection of services and does not offer entertainment, set-up/clean-up, lighting/sound, or liquor accommodations. 

Wonderfully Perfect Event Planning Services

Wonderfully Perfect Event Planning Services is a new Des Moines, Iowa-based event planner that provides superior service to its customers. The company is managed by an experienced entrepreneur who has been working in the hospitality industry for over 20 years. She opened Wonderfully Perfect Event Planning Services in 2019 when she discovered a lack of options for themed party planning in the area. The company provides customized planning services for any event and will strive to ensure all customer requests are met to ensure a perfect event experience every time. 

The company does not have established relationships with vendors, venues, or entertainment in the area and as such, trails behind Special Occasions Event Planning in this area. 

Competitive Advantage

Special Occasions Event Planning will be able to offer the following advantages over the competition:

• Skilled team of experienced event planners who are able to provide customized planning services and fulfill any reasonable request. 
• Special Occasions Event Planning’s management team has long-standing relationships with industry professionals and is able to provide customers with a wide selection of options when it comes to venues, entertainment, and catering.  
• The Company specializes in themed birthday parties and keeps up on the latest trends in the industry. 

Marketing Plan

Brand & value proposition.

Special Occasions Event Planning will offer the unique value proposition to its clientele:

• Special Occasions Event Planning provides full-services event planning from ideation to execution. 
• The Company’s wide selection of options allows each customer to create their dream event.  

Promotions Strategy 

The promotions strategy for Special Occasions Event Planning is as follows:

Social Media Marketing

The Company’s marketing director will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. He will ensure Special Occasions maintains an active social media presence with regular daily updates and fun content to get customers excited about using the Company’s event planning services. 

Professional Associations and Networking

Special Occasions Event Planning will become a member of professional associations such as the Event Planners’ Association, American Party Planning Society, and the Iowa Special Event Association. The leadership team will focus their networking efforts on expanding the Company’s vendor and client network. 

Print Advertising

Special Occasions Event Planning will invest in professionally designed print ads to display in programs or flyers at industry networking events. The Company will also send direct mailers to local businesses with employees who are in the target market. 

Website/SEO Marketing

Special Occasions Event Planning will utilize its in-house marketing director that designed the print ads to also design the Company’s website. The website will be well organized, informative, and list all the services that Special Occasions is able to provide. The website will also list information on the Company’s events and promotions. 

The marketing director will also manage the Company’s website presence with SEO marketing tactics so that when someone types in a search engine “Des Moines Event Planner” or “Event Planner near me”, Special Occasions Event Planning will be listed at the top of the search results.

The pricing of Special Occasions Event Planning will be premium due to the high level of customization and hands-on planning services involved. Customers will feel they receive great value when purchasing the Company’s services.  

Operations Plan

The following will be the operations plan for Special Occasions Event Planning.

Operation Functions:

• Jennifer Brown will be the CEO and Head Event Planner. She will lead the more complex events and oversee the event planning staff. Jennifer has spent the past year recruiting the following staff:
• Patricia Smith – Administrative Assistant who will manage the budgeting, vendor relationships, and logistics.
• Sam Johnson – Accountant/Bookkeeper who will provide all accounting, tax payments, and monthly financial reporting.
• John Jones – Marketing Director who will oversee all marketing strategies for the Company and manage the website, social media, and outreach. 
• Michelle Garcia – Customer Success Officer who will oversee customer relationships. 

Milestones:

Special Occasions Event Planning will have the following milestones complete in the next six months.

11/1/2022 – Finalize contract to lease the office space. 

11/15/2022 – Finalize employment contracts for the Special Occasions Event Planning management team.

12/1/2022 – Begin renovations on the office and purchase office equipment and supplies. 

12/15/2022 – Begin networking at industry events and implement the marketing plan. 

1/15/2023 – Begin recruiting and training office staff and event planners. 

2/15/2023 – Special Occasions Event Planning officially opens for business. 

Financial Plan

Key revenue & costs.

The revenue drivers for Special Occasions Event Planning are the fees charged to customers in exchange for the Company’s event planning services. Customers will be able to purchase full-service, customizable packages or select specific aspects (such as entertainment or catering) a la carte. 

The cost drivers will be the overhead costs required in order to staff an event planning business. The expenses will be the payroll cost, utilities, party supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average number of events per month: 4 
• Average fees per month: $20,000
• Overhead costs per year: $360,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Event Planning Company Business Plan FAQs

What is an event planning company business plan.

An e vent planning company business plan is a plan to start and/or grow your event planning company business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your event planning company business plan using our Event Planning Company Business Plan Template here .

What are the Main Types of Event Planning Companies?

There are a number of different kinds of event planning companies , some examples include: Corporate Events, Social Events, and Niche Events Planning.

How Do You Get Funding for Your Event Planning Company Business Plan?

Event planning companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for an event business plan or an event management business plan.

What are the Steps To Start an Event Planning Business?

Starting an event planning business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop An Event Planning Company Business Plan - The first step in starting a business is to create a detailed event planning company business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your event planning business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your event planning business is in compliance with local laws.

3. Register Your Event Planning Business - Once you have chosen a legal structure, the next step is to register your event planning business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your event planning business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Event Planning Company Equipment & Supplies - In order to start your event planning business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your event planning business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful event planning business:

• How to Start an Event Planning Business

Other Helpful Business Plan Templates

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Corporate Retreat Professionals

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

Companies need to make sure their employees have the best training and tools available.  They use the retreats to help colleagues get together and work well together which helps avoid turnover. Happy coworkers mean happy customers

The Corporate Retreat Professionals (CRP) is an event planning company specializing in corporate customers.  CRP will offer two types of services, retreat training services as well as product launch event planning.  The retreat training services will be either leadership development training or teaming skills training.  For both types of retreats, CRP can take care of the planning of the event, as well as actually hosting the training through the use of one of CRP’s strategic business partners.

The corporate market for event planning is steady and profitable.  For some large companies, economic downturns mean cuts in training. This is, however, only the case for short sighted companies.  The benchmark companies may trim down the workforce during a downturn, but they do not cut funds for training.  They recognize that investing in human resources is always a good investment.  CRP intends to profit nicely from this.  Additionally, even in economic downturns, companies still have product launches and will still need someone to organize these events.  In short, the need for corporate event planning/hosting services rarely diminishes, it is a steadily increasing demand that CRP will capitalize on.

Competition

In the past, the buying patterns for the larger corporations was in the past to have an in-house solution. This pattern is is disappearing in favor of outsourcing as there is the constant drive for gains in efficiency, something outsourcing can offer.

Corporate Retreat Professionals will provide companies with the highest level of event planning.  We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers.

Expectations

Financial highlights by year, financing needed.

We will be getting $50,000 from the owner and founder of the company. 

Problem & Solution

Problem worth solving, our solution.

Corporate Retreat Professionals will provide companies with the highest level of event planning.  We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers.

Target Market

Market size & segments.

CRP will serve the corporate customer in the event planning market.  CRP will be specializing in two important niches.  The first is leadership development and teaming skills development.  With the recent trend in corporate downsizing, corporations are ditching their in-house solutions in favor of outsourcing.  Even though we are in the midst of an economic downturn, investments in human capital are generally not reduced.  Corporations still have the need for leadership development and teaming skills development.  These are investments that cost a bit up front but pay nice returns in the long run.  These are the services that CRP will specialize in.

Additionally, CRP will offer event planning for product launches.  Product launches are an integral stage in the release of a new product, communicating to the public about the new "thing" the company has just released.  Our customers will be companies seeking to raise awareness about their new product release.  CRP will provide a complete service of planning and hosting these product release events.

4.1 Market Segmentation

CRP is providing services to corporate customers only.  We will not be going after the "social market" which is an alternative market within the event planning niche. 

The corporate customer is a company that contracts with CRP to plan and typically host an event for the company.  Corporations will be turning to CRP to plan the events because:

• It is cost effective for a third party to plan the event.  This is the case because the third party only does event planning so they can plan and host the event more efficiently.
• The company does not have additional people that can be taken away from their daily tasks to invest time in this infrequent event.

Our event planning services for corporate retreats will typically be utilized by larger corporations.  A larger company can be generally defined as one with more than 40 employees.  Smaller companies sometimes will utilize this service of ours, however, it is the larger corporations that typically have the budget for this activity.

For our product launch event planning, we will be servicing companies of all different sizes.  Typically the companies that use this service will be product based companies, but we will also offer this service to service-based companies who desire to announce a new service that they are offering.

CRP is targeting large companies for our corporate retreat event planning.  The large corporations typically have the budget and the foresight to recognize the value in corporate retreats.  In addition, it is the larger corporations that typically use the corporate retreat as a training session for their employees.  The training is typically in leadership development or teaming skills.  While they do have these retreats at different intervals through the year,  it is more cost effective for them to hire a service such as CRP to plan the events when needed instead of paying the carrying costs of having a full-time, trained employee ready to do the planning when it is needed.

CRP’s product release planning services will be targeted at all different size companies.  Companies of all sizes have product release and it is unusual for them to have product release many times a year requiring someone to be a full-time planner on staff.  Therefore, it makes sense for them to hire an outside service to plan the event using their expertise in event planning to drive down the costs of production and hosting.

Current Alternatives

Currently there are three other companies that offer event planning specifically to corporations. They however, tend to do events that are more general in scope such as parties to reward customers or employees, or events to change the company image. There is no company that specializes in event planning of corporate training and product release events. There are companies that offer corporate training, but these companies provide the actual training and do not do any of the actual event planning/ logistics of the entire event.

There are companies that provide product-release services, but they do not specialize in it. Because event planning is a tight market, CRP will benefit from their specialization in this area.

Our Advantages

CRP’s second competitive edge is based on the use of strategic relationships. CRP clearly realizes that they cannot be good at everything. CRP believes it is better to concentrate on a few things, excel in those areas, and form strategic partnerships with companies that excel in the service areas that CRP doesn’t. Applying this philosophy, CRP has decided in addition to planning corporate retreat training sessions, they want to offer the service of hosting/leading these events as well. The service of hosting/leading however, is quite different than planning and CRP believes that it would be more cost effective to form a strategic relationship with an expert in this field instead of trying to become proficient themselves. CRP then is able to offer a top-notch service offering of hosting/leading the training seminars but does not have to invest heavily in developing the program.

The use of strategic relationships is unusual in the event planning space. Most event planners are generalists and try to do a little of everything. CRP is following the model of benchmark companies in other industries that have recognized the value of specialization and the use of strategic relationships.

Keys to Success

Our keys to Success are: 

• Create a service-based company whose #1 value is exceeding customer’s expectations.
• Utilize of CRP’s services in 10 of the 100 top performing companies as listed by the Seattle Business Journal.
• Increase our number of served clients by 20% per year through superior service.
• Develop a sustainable, profitable start-up business.

Marketing & Sales

Marketing plan.

CRP will, for the most part, be using the sale strategy of personal selling. With his five years of consulting for larger corporations, Jeff has formed relationships throughout the business community. Jeff will initially leverage these relationships to form some initial clients. Once things get rolling and CRP has developed some satisfied clients, Jeff will be developing relationships with his network of friends developed through the Chambers of Commerce and trade shows.

Jeff’s spiel to prospective customers will be based on the high level of service offered and cost advantages by going with CRP. The cost savings can be quantified and shown to the customer while the higher level of service can be guaranteed as well as communicated through testimonials from satisfied clients.

Additionally, the website will be used not only to communicate information to prospective customers but also a method of communication where CRP can provide more specialized information such as cost estimates as well as answering questions through the site.

CRP will offer event planning for the corporate market.  CRP will concentrate on two types of event planning:

• Corporate retreats – These events are typically used for two different reasons.  They are either a leadership training or teaming skills training where employees of the corporations are sent away to develop these skills.  In addition to the planning of the events, CRP will be able to host the event as well.  While CRP’s core competencies are not in hosting, CRP will align itself with a well-respected host of leadership development/teaming skills programs and have them assist CRP in the hosting aspect.  Using a strategic partner, in this case, allows CRP to stick with a narrow focus but still offer the service to our customers.
• Product launches – These are events where the corporation is releasing a product and they have an event that is open to people outside of the corporation.  The purpose of the product launch event is to create visibility for the new release. 

Milestones & Metrics

Milestones table.

Key Metrics

Our Key Metrics are: 

• # of monthly customers, we would like to slowly increase our monthly customers 
• #of return customers 
• # of reviews and recommendations 
• food and drink inventory turnover
• each even cost of goods 
• cost of training our staff 
• # of events and of rooms occupied to break even 

Ownership & Structure

CRP is a Washington corporation whose sole stock holder is Jeff Organizer. Jeff will be incorporating to protect himself from personal liability.

Management Team

Jeff Organizer, Founder and President, has a degree in Business from the University of Washington. After college, Jeff spent five years working for Andersen Consulting. During these years, Jeff became familiar with a large number of companies and the important players in the Seattle business community. While working for Andersen, Jeff attended an MBA night program and received his MBA in 1996.

After completing his degree, Jeff decided to join Boeing in their PR department. It was at Boeing where Jeff learned the bulk of his organizing and event planning skills. These skills, in conjunction with his MBA education, gave Jeff the confidence to handle a wide range of business propositions. After three years at Boeing, Jeff decided to start his own business. Corporate Retreat Professionals was finally born

Personnel Table

Financial Plan investor-ready personnel plan .">

Key assumptions.

Our key assumptions are: 

• Personnel are the difference between customers choosing one company over the other, training is key 
• happy bonded coworkers mean longer hours and better products 
• there are a set number of events we need to breakeven. more will make us a profit. 

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

Start-up Expenses

Legal 1,000

Stationery etc. $300

Brochures $300

Consultants $300

Insurance $200

Rent $1,000

Office equipment $300

TOTAL START-UP EXPENSES$3,400

In addition we will be having $5,000 of long term assets.  The remainder of the $50,000 will be used as cash to help fund the operations. 

Sources of Funds

We will be getting $50,000 from the owner. 

Projected Profit & Loss

Projected Balance Sheet

Projected Cash Flow Statement

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11 Event Planning Templates: Customizable, Free, and Easy to Use

In this article, we’ll be providing you with a wide range of free event planning templates you can use to streamline the process of organizing events large or small.

The templates are made available in Google Docs and Google Sheets, making them easily accessible, shareable, and customizable. Moreover, you can download Microsoft Word or Excel versions if you wish to work on them offline or take advantage of some of the Office suite’s unique features.

Finally, if you need a printable event planning template, some are also available in a PDF format, so you can distribute them safely or print them out without fear of the layout getting jumbled.

Without further ado, let’s get to the templates!

Table of Contents

Template #1: General event planner template

This is a simple all-in-one template for event planning. It’s not as extensive as some of the other templates you’ll find here, but it has all of the most important bases covered. 

It includes basic event information, along with the scope, milestones, and goals. It also has a table where you can note your expenses, risks, and planned measures for mitigating said risks. On top of that, there’s a task-tracking event checklist, too.

This makes it a good general template for smaller or simpler events that don’t involve too many moving parts.

Templates :

• Google Docs
• Microsoft Word
• Google Sheets
• Microsoft Excel

💡 Plaky Pro Tip

If you’d like to learn more about different types of event planning and how to best utilize and customize this template, you might be interested in the following articles:

• Corporate Event Planning Guide (+ Checklists)
• Nonprofit Event Planning in 12 Steps + Checklist

Template #2: Event schedule template

This template allows you to create a detailed and precise schedule for your event within 15-minute increments. You can also easily plan out several sets of activities for different venues or groups.

In addition to using it for planning, you can distribute this sheet to the staff for organization and coordination. Moreover, you can also distribute it to the guests to give them an accurate overview of how the event will go.

This template is great for events that need to stick to a schedule, or events that involve several sets of activities side by side. 

Need a little help choosing between Google Sheets and Excel? Our comparison post might help you make the decision:

• Google Sheets vs Excel: Hands-On App Comparison for 2024

Template #3: 5-day event schedule template

In case you’re planning an event that will span several days, then you’ll likely find this template useful.

Similar to the 1-day template above, it allows you to create a detailed schedule with 30-minute increments over the course of 5 or more days. As before, the template is useful both for internal planning and as an itinerary for attendees.

You can use this template independently, or in combination with the 1-day template for more precise planning.

Template #4: Event task tracking + event timeline template

This template is meant for advanced task tracking, allowing you to track various information pertaining to a task, including:

• Start date,
• Task status,
• Task instructions, 
• Additional notes, and
• The team the task is assigned to.

The template is easy to customize, as you can add additional rows and columns to account for more tasks, teams, or any additional values tied to the tasks you want to track.

Furthermore, this template also allows you to create an event timeline, which is extremely useful for planning events with lots of time-sensitive tasks and/or tasks with dependencies .

To do this, simply select all the fields you want to include in the timeline. Then, select Insert, and click “Timeline.” This will create a new page with a timeline based on the dates specified, complete with color-coding based on the Status column.

Overall, this template is great for event organizers who are managing multiple teams or are simply organizing events with lots of delegation of interconnected tasks.

If you’d like to try out additional templates for task tracking or learn more about how to create task lists and timelines for your projects, take a look at the following pages:

• 20 Free To-Do List Templates (Customizable & Printable)
• How to Create a Project Timeline in 9 Easy Steps (+ Free Templates)
• ​​How to Create a Project Task List (+ Free Task List Template)

Template #5: Event budget template

The event budget template is meant to give organizers a convenient overview of all event-related expenses. 

You can note your expenses across multiple categories, input your projected expenses and your total expenses, followed by the difference between the two — if you’re going over budget, you’ll know exactly by how much.

That said, this template is good for any event planner who wishes to have an accurate overview of where their money is going, and it’s especially good for high-cost events.

Looking to learn more about different budgeting methods you can use to plan your events or other projects? You might find the following article useful:

• Best Project Management Budgeting Methods to Try

Template #6: Event proposal template

This simple template covers all the important information you need to include in an event proposal, regardless of whether you’re pitching to a client or to a superior.

It includes tables and fields for:

• Personal information,
• Event scope,
• Event goals,
• Projected costs, and more.

All in all, this template is ideal for professional event planners looking to pitch an event to a client, or for anyone aiming to organize an event within a company they work at, be it a team building event, a professional development conference, or anything else.

Template #7: Event feedback template

This simple template is used to collect quantitative and qualitative feedback from event attendees. It includes a Likert scale questionnaire, as well as a table for open-ended questions.

You can easily expand and tweak this template to suit exactly the kind of feedback you need to collect on your event.

This template is useful for any event planner who wishes to collect feedback from attendees, be it as a metric of how successful the event was, or to improve future events.

Template #8: Event sign-up template

This template has two purposes:

• It can be posted publicly or shared with people you wish to invite, and
• It lets the event planner know who and how many people will be attending.

Alternatively, this template can also be used as the event planner’s own master list of attendees, based on responses to public sign-up sheets or invitations that were previously sent out.

By default, the template has the following fields:

• Attendee name,
• Additional notes.

Naturally, the template can easily be customized with additional columns if there’s any additional information you’d like your attendees to share.

As such, this sign-up template is great for any event planner who needs to have an accurate number of attendees in order to plan for factors such as catering, transportation, venue size, accommodation, etc.

Template #9: Event catering template

If you’re planning on having catering at your event or even basic snacks, you will need a caterer. With this event catering template, you can:

• Note all important information about the caterer and their company,
• Have an overview of the services they offer,
• List their certificates, permits, and licenses,
• Note their fee, and
• Break down the food costs.

This template is useful for any event planner looking to hire a caterer, have the most important information pertaining to them in one place, and form a budget effectively.

Template #10: Event venue template

Many events require large, properly equipped venues, and this template allows you to keep track of all the important details tied to the venue where you wish to hold your event.

This includes:

• Basic venue details,
• Available areas and their guest capacities,
• Parking details,
• Venue policies, and
• Additional services offered by the venue.

If you need to create a comprehensive overview of a venue you have your sights set on for your event, then this is the template to use.

Template #11: Event speaker template

Your event might involve one or multiple speakers. These could be subject matter experts, industry veterans, professional consultants, or even entertainers. 

This template makes it easier to keep track of all the important factors tied to your event’s speakers, such as:

• Information about their presentation,
• The equipment that needs to be secured,
• The time of any rehearsals you might hold,
• The time and length of their presentation,
• Their fee, and
• Any additional notes they might provide.

All in all, this template is a great way to keep an accurate overview of important information tied to your event’s schedule, budget, task timeline, equipment requirements, and more.

  Templates:

How to plan events with Plaky

If you’d like to avoid juggling multiple templates and would prefer an all-in-one solution, then the Plaky and its comprehensive event planning template will likely be a good fit for you.

From the get-go, the template has tasks grouped into the following categories:

• Preparation,
• At event, and
• Post event.

Creating additional tasks and categories is easy, and each task offers much more customizability than you could get from a spreadsheet or a text-processing app. 

Specifically, each task’s item card shows the following information:

• Person responsible,
• Status, and
• Approval status.

Moreover, each item card allows users to leave comments, as well as upload files for easy sharing, ensuring that all important information is accessible and facilitating communication in project management .

On top of that, at the bottom of each category, you can find a summary row that displays information such as:

• Workload distribution between teams,
• The final due date for the task group,
• Percentage of completed tasks,
• Percentage of approved tasks, and
• An automatic sum of all the costs listed.

With features such as multiple view modes, filters, and a search function, Plaky makes it much easier to find and review specific information than you ever could with an event planning spreadsheet.

Ultimately, Plaky is a user-friendly tool you’ll be able to get a hang of easily, even if you don’t have experience in project management , event planning, or similar fields. In addition to its intuitive interface, it also offers a number of useful templates in its project management template center .

Free project management software

Looking for a simpler way to manage your event planning projects? Try Plaky.

FREE project management app

Alternative to Monday and Asana for managing projects, teams, and all types of work.

3+ SAMPLE Event Planning Business Plan in PDF

Event planning business plan, 3+ sample event planning business plan, what is an event planning business plan, is event planning a profitable business, what is the best thing about event planning, what is the downside of event planning, 5 essential elements of event planning:, what should be in the refund and cancellation policy, how much do event planners cost, what are the skills that an event planner should have, is it possible to create an event in 7 days, how do you keep budgets on track, how early do we need to start planning an event, can you cope with last minute changes of plan.

Personal Event Planning Business Plan

Event Planning Business Plan Template

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Business Plan on Event Management

In this paper we evaluate how to start an event management business in Bangladesh. We analysis its impact and future on the perspective of Bangladesh.

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uttam golder

Md. Nahidul Islam

Banks usually provide dedicated public services for profits. It is believed that profit should not be earned at the expense of the world's most pressing environmental problems. Thus the concept of green banking is evolved in response to the global initiative to save environment. It is a kind of welfare banking for the society at large, it responses to be green in daily operations and financing of nature conservation projects. The present paper aims to highlight the green banking road map in Bangladesh and the status of its implementation. Further, an attempt has been made to explore activities of commercial banks in comparison with global green banking initiatives. The study utilized secondary data available from related websites, published reports and articles. The study concluded that Bangladesh is far behind their counterparts from the developed countries. But the general picture presents a transition to green banking in a consistent manner for most banks. By taking care of its infrastructure development and accelerating its existing green movements, banks can ensure sustainability for itself and greener world for communities.

ishrat khan

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