presentation of samsung company

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The History of Samsung (1938-Present)

The tech giant's reach may surprise you

• Kettering University
• DeVry University

• Saint Mary-of-the-Woods College

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• Beginnings: 1938 to 1960

1960 to 1980

1980 to 2000, 2000 to present.

The Samsung Group is a South Korea-based conglomerate that includes several subsidiaries. It's one of the largest businesses in Korea, producing nearly one-fifth of the country's total exports with a primary focus on electronics, heavy industry, construction, and defense. Other major subsidiaries of Samsung include insurance, advertising, and entertainment.

Samsung's Beginnings

With only 30,000 won (about US$27), Lee Byung-chul started Samsung as a trading company based in a city called Taegu in 1938. With 40 employees, Samsung began as a grocery store, trading and exporting goods produced in and around the city. It sold dried Korean fish and vegetables, as well as its own noodles.

The meaning of the word Samsung is "three stars," with the number three representing "something powerful."

The company grew and expanded to Seoul in 1947 but left when the Korean War broke out. Following the war, Lee started a sugar refinery in Busan before expanding into textiles and building what was, at the time, the largest woolen mill in Korea.

This early diversification became a successful growth strategy for Samsung, which rapidly expanded into the insurance, securities, and retail businesses. After the war, Samsung focused on the redevelopment of Korea, especially industrialization.

In the 1960s, Samsung entered the electronics industry with the formation of several electronics-focused divisions:

• Samsung Electronics Devices
• Samsung Electro-Mechanics
• Samsung Corning
• Samsung Semiconductor & Telecommunications

During this period, Samsung acquired DongBang Life Insurance and established Joong-Ang Development (now known as Samsung Everland). Additionally, a Samsung-Sanyo partnership began, paving the way for the production of TVs, microwaves, and other consumer products.

In 1970, Samsung-Sanyo produced its first black and white TVs and expanded its reach into shipbuilding, petrochemicals, and aircraft engines. Over the next decade, Samsung also produced transistor black and white TVs, color TVs, refrigerators, electric desk calculators, and air conditioners. In 1978, the company reached the landmark of having produced 5 million TVs.

By 1974, Samsung Heavy Industries was one of the largest shipbuilders in the world. In the late 1970s, the company established Samsung Electronics America and the Suwon R&D Center.

In 1980, Samsung entered the telecommunications hardware industry with the purchase of Hanguk Jeonja Tongsin. Initially building telephone switchboards, Samsung expanded into telephone and fax systems, which eventually shifted to mobile phone manufacturing.

In the early 1980s, Samsung expanded to Germany, Portugal, and New York. In 1982, Samsung Printing Solutions was founded. This subsidiary of the company delivered digital solutions to the printing industry. The following year, the company started producing personal computers, and in 1984 Samsung's sales reached one trillion won.

Later in the decade, Samsung expanded to Tokyo and the United Kingdom, positioning itself as a leader in semiconductor manufacturing with massive production of 256K DRAM.

In 1987, founder Lee Byung-chul passed away, and his son, Lee Kun-hee, assumed control of Samsung. Soon after that, Samsung Semiconductor and Telecommunications merged with Samsung Electronics. The merged organization focused on home appliances, telecommunications, and semiconductors.

The next decade brought additional growth and achievements. Samsung soon became a world leader in chip production, formed Samsung Motors, and began producing digital TVs. The company also began investing heavily in the design and manufacture of components for other companies. It sought to become the world's largest consumer electronics manufacturer.

Samsung Ventures was founded in 1999 to invest in startup companies focusing on many of Samsung's core services.

Samsung entered the phone market with the SPH-1300, an early touch-screen prototype released in 2001. The company also developed the first speech-recognition phone in 2005.

In the late 2000s and early 2010s, Samsung acquired companies that developed technologies for electronic devices. In 2011, Samsung released the Galaxy S II, followed in 2012 by the Galaxy S III, one of the world's most popular smartphones. The year 2012 also marked Samsung becoming the world's largest mobile phone maker and the acquisition of mSpot to provide entertainment to Samsung device users.

The company made additional acquisitions in the following years, including organizations that would help it expand its offerings in medical technology, smart TVs, OLED displays , home automation, printing solutions, cloud solutions, payment solutions, and artificial intelligence.

In September 2014, Samsung announced the Gear VR, a virtual reality device developed for use with the Galaxy Note 4. By 2015, Samsung had more U.S. patents approved than any other company, with more than 7,500 utility patents granted before the end of the year.

In 2017, Samsung was given governmental permission to test a self-driving car. The following year, Samsung announced that it would expand its renewable energy plans and hire 40,000 employees over the next three years.

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Samsung Electronic Company

Oct 21, 2014

960 likes | 3.14k Views

Samsung Electronic Company. Main Issue. How to become the world’s preferred brand of premium electronics?. Recommendation. Focus exclusively on the Samsung brand Keep consistent global message Tailor for region and product line. Agenda. Current situation Challenges Alternatives

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• current situation
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• single brand
• alternatives brand extension
• current situation marketing plan

Presentation Transcript

Main Issue How to become the world’s preferred brand of premium electronics?

Recommendation • Focus exclusively on the Samsung brand • Keep consistent global message • Tailor for region and product line

Agenda • Current situation • Challenges • Alternatives • Recommendation

Current situationHistory • Founded in 1969 • 1970s • Low cost manufacturer • 1980s • B-to-B market • Commodity products for OEMs • 1990s • Manufacturing quality and technical leadership • Product driven company, B-to-B market • Focus on digital products • 1997 • Start transition to B-to-C market • High-end premium goods • 2003 • current

Current situationCompany • Vision • “to lead the digital convergence movement” • Business areas • Digital media • Telecommunication network • Semiconductor • LCD

Current situationMarketing plan • Product • Innovative, cutting edge • Product diversification • Promotion • Single agency for worldwide image • Mix of a “pull” and “push” • Price • Premiums on high-end products • Premium for customization • Place • Product sells exclusively through channels • Transition from value to premium channels

Challenges • Main • How to become the world’s preferred brand of premium electronics? • Top 10 in BusinessWeek's world's most valuable brands • Components • Samsung’s brand value • Communication strategy • Buy-in from the division managers

ChallengesBrand value • Brand profile analysis • Cold, aloof • Value based • Brand report card toolkit • Improvement opportunities • Pricing strategy • Consumer’s perception • Difference across countries and product lines

ChallengesCommunication strategy • FCB study • Relationship monitor • market/country results • product line results • Create Samsung “flavor” • Develop brand experience

ChallengesBuy-in of managers • Product driven company • B-to-B mentality

Alternatives • Stay the course • Single brand, communication mix • Brand extension • Through inherited sub branding • Multiple differentiated brands • Per market and/or product line

AlternativesStay the course • Current strategy very successful • From 34th to 25th place • Samsung brand value • Return on investment

AlternativesSingle brand, communication mix • Samsung brand value • Return on investment • Communication mix per segment • Tailor for specific country/market • Tailor for specific product line • Single global image with customization

AlternativesBrand extension • Create sub brands • Specific to country/market • Specific to product line • Capitalize on Samsung brand value • Targeted communications

AlternativesMultiple brands • New brands for markets • Expansion and diversification without confusing brand image • Segment markets and products • Value products, entry markets • Premium product, established markets • Insulation from sub-brand failures

AlternativesCriteria set • Return on investment • Brand focus and confusion • Future growth • Strategic fit

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Company Info.

Our mission & values

Our promise to perform responsibly as a leading, global company..

Samsung is committed to complying with local laws and regulations as well as applying a strict global code of conduct to all employees. It believes that ethical management is not only a tool for responding to the rapid changes in the global business environment, but also a vehicle for building trust with its various stakeholders including customers, shareholders, employees, business partners and local communities. With an aim to become one of the most ethical companies In the world, Samsung continues to train its employees and operate monitoring systems, while practicing fair and transparent corporate management.

Our mission & approach

Samsung follows a simple business philosophy: to devote its talent and technology to creating superior products and services that contribute to a better global society. To achieve this, Samsung sets a high value on its people and technologies.

1. Supporting people to be their best

On the basis of human resources & technologies.

· Make the extension of human resource development and technical superiority with management principles · Increase the synergy effect of the whole management system through human resources and technologies

2. Our internal goals

Create the best products and services.

· Create the products and services that give customers the best satisfaction · Retain the 1st position in the world in the same line of business

3. Beyond Samsung

And contribute to society.

· Contribute for common interests and a rich life · Perform the mission statement by a member of the community

The values that define Samsung's spirit

Samsung believes that living by strong values is the key to good business. That’s why these core values, along with a rigorous code of conduct, are at the heart of every decision the company makes.

Quite simply, a company is its people. At Samsung, we’re dedicated to giving our people a wealth of opportunities to reach their full potential.

Everything we do at Samsung is driven by an unyielding passion for excellence and an unfaltering commitment to develop the best products and services on the market

As we have done since our foundation, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success.

Operating in an ethical way is the foundation of our business. Everything we do is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparency.

Co-prosperity

Samsung is committed to becoming a socially and environmentally responsible corporate citizen in all of its communities worldwide.

Five Samsung business principles

In an expression of its commitment to corporate social responsibility as a world leading company, Samsung Electronics announced the “Five Samsung Business Principles” in 2005. The principles serve as the foundation for its global code of conduct in compliance with legal and ethical standards and the fulfillment of its corporate social responsibilities.

1. We comply with laws and ethical standards.

We respect the dignity and diversity of individuals..

We respect the basic human rights of all people. Forced labour, wage exploitation and child slavery are not allowed under any circumstances. We do not discriminate against nationality, race, gender, religion, etc. and treat all stakeholders and parties like customers or employees.

We compete fairly in accordance to law and business ethics.

We comply with all rules of other countries and regional communities, respect market competition order and compete in a fair way. We do not make unfair profits by unlawful means from bad trade ethics. We do not give or take compensation gifts, bribes or treat people while conducting business activities.

We maintain transparent accounting through accurate accounting records.

We record and manage all transactions accurately to make all stakeholders clearly understand our business activities comply with accounting standards that are used internationally, as well as accounting regulations of each country. As prescribed by law, we are transparent with company information and the main aspects of management, such as financial changes in the company.

We do not intervene in politics and maintain neutrality.

We respect political rights and political decisions of a person, and do not conduct political activity within the company. We do not use the company’s funds, manpower, facilities, etc. for political purposes.

2. We maintain a clean organisational culture.

We strictly keep one’s private and public life separate from all business activities..

In the case of a conflict between the company and a person, we give priority to the company’s legal interests. We do not espouse personal interests using the company’s property and own position and are not involved in any inappropriate activities such as misuse or embezzlement of the company’s assets. We do not have dealings with marketable securities like the buying and selling of stocks using officially acquired information.

We protect and respect the intellectual property of the company and other people.

Intellectual property and confidential information do not leave the company without prior permission or approval. We respect the intellectual property of others and are not involved in any acts of infringement like unauthorised use, reproduction, distribution, changes, etc.

We create a healthy atmosphere.

We do not allow any behaviour that could harm healthy peer relationships such as sexual harassment, money transactions or violence. We do not form factions that could cause incompatibility inside the group nor do we organise private groups.

3. We respect customers, shareholders and employees.

We make customer satisfaction our top priority..

We provide products and services that meet the needs and expectations of customers. We have a sincere and friendly relationship with our customers and accept suggestions and complaints with modesty. Also, we respect and honour and information.

We pursue shareholder value oriented management.

We provide long-term benefits to shareholders through reasonable investments and improvement of operational efficiency. We create stable benefits through steady management activities and enhance the company’s market value. Moreover, we respect the shareholders’ rights, reasonable demands and ideas.

We make efforts for the improvement of the ‘quality of life’ of our employees.

We provide equal opportunities to all employees and treat them fairly according to their abilities and performance. We recommend continuous self-development of employees and support the improvements required to carry out duties. In addition, we make a work environment that can work autonomously and creatively.

4. We care for the environment, safety and health.

We pursue eco-friendly management..

We comply with international standards concerning environmental protection, related acts and subordinate statute and internal regulations. We make constant efforts for environmental protection in all business activities such as development, manufacturing, sales, etc. We take the lead in effective use of resources, like resource recycling.

We put emphasis on people’s safety and health.

We comply with international standards concerning safety, related acts and subordinate statute and internal regulations. We obey safety regulations, create a comfortable work environment and prevent negligent accidents.

5. We are a socially responsible corporate citizen.

We perform basic obligations faithfully as an enterprise citizen..

We make an effort to raise faith in the company’s responsibility and obligation as a member of the regional community. We work hard for safe employment creation and sincerely understand the responsibility of tax payments.

We build relationships of co-existence and co-prosperity with business partners.

We form two-way relationships based on mutual trust with our business partners and recognize them as strategic collaborators. We pursue collective growth and strive to strengthen the competitiveness of our partners through ethical and lawful support.

We respect the present social and cultural characteristics and have cooperative management (mutual prosperity/cooperation).

We respect the laws, culture and values of the regional community and contribute to the improvement of the quality of life. We keep an eye on developing a healthy society through public interest activities such as intellectual and artistic study, culture, sport activities, etc. We actively participate in social service activities like volunteer work, disaster relief, etc.

Get to know our CEOs

Han, jong hee.

• ㆍVice Chairman & CEO [2022~Present]
• ㆍVice Chairman & Head, Device eXperience [2021~Present]
• ㆍPresident & Head, Visual Display Business [2017~2021]
• ㆍHead, R&D Team, Visual Display Business [2015~2017]
• ㆍHead, R&D Office, Visual Display Business [2013~2015]
• ㆍHead, Product R&D Team, Visual Display Business [2011~2013]

Kyung, Kye Hyun

• ㆍPresident & CEO [2022~Present]
• ㆍPresident & Head, Device Solutions [2021~Present]
• ㆍCEO, Samsung Electro-Mechanics Co., Ltd. [2020~2021]
• ㆍHead, Solution Product & Development, Memory Business [2018~2020]
• ㆍHead, Flash Product & Development, Memory Business [2015~2018]
• ㆍHead, Flash Design Team, Memory Business [2011~2015]
• Present-2018

Embracing new challenges to sustaining our legacy

• Ranked Global Top 5 brand for the 4th consecutive year with brand value of $91.4 billion
• Topped global TV market for 17th consecutive year
• Began mass production of industry’s most advanced 12nm-class DRAM
• Won 80 awards at iF Design Awards 2023 including Gold for Bespoke Infinite Line of kitchen appliances
• Unveiled generative AI model Samsung Gauss at Samsung AI Forum
• Announced FDA-cleared Irregular Heart Rhythm Notification (IHRN) feature on Galaxy Watch
• Developed industry-first GDDR7 DRAM, driving future growth of graphics market
• Developed industry-first LPCAMM form factor, transforming the DRAM market
• Received highest level of global certification from the Alliance for Water Stewardship
• Provided Net Zero Home solution to a smart residential community in Sweden
• Held the first Samsung 6G Forum under the theme of "The Next Hyper-Connected Experience for All"
• Started production of the world's first 3nm process node applying GAA transistor architecture
• Launched Samsung Gaming Hub service on Samsung Smart TVs and Smart Monitors
• Began sampling the industry’s first 16Gb GDDR6 DRAM featuring 24Gbps processing speeds
• Broke ground on a new semiconductor R&D complex in Giheung, Korea, aiming to extend its leadership
• Announced a new environmental strategy
• Began mass producing a 1Tb TLC 8th-gen V-NAND with the industry’s highest bit density
• Developed industry’s first 12nm-class DDR5 DRAM 
• Unveiled Neo QLED TVs
• Unveiled AI-powered robotic vacuum cleaner
• Introduced the industry’s first 5nm processor powering the next generation of wearables
• Announced sustainability vision for mobile: Galaxy for the Planet
• Began mass production of the most advanced 14nm EUV DDR5 DRAM
• Developed the industry’s first 14nm based 16Gb LPDDR5X DRAM
• Announced a new semiconductor fab facility site in Taylor, Texas
• Ranked 4th in WBA’s Digital Inclusion Benchmark in 2021
• Unveiled 110” Samsung MICRO LED
• Introduced the Galaxy Z Flip and Galaxy Z Fold2 with innovative form factors
• Released 6G white paper
• Launched the Generation17 program in partnership with UNDP
• Commenced mass production of 3rd-gen 10nm-class(1z) 16Gb LPDDR5 DRAM in Pyeongtaek, Korea
• Received Gold-level Zero Waste to Landfill validations from UL Solutions for all its global semiconductor operation sites
• Introduced AI-powered laundry lineup with top-tier energy efficiency
• Ranked top five in Interbrand’s Best Global Brands 2020 ($62.3 billion)
• IOC and Samsung extended their Olympic partnership through 2023 
• Announced a new CSR vision: "Together for Tomorrow! Enabling People"
• Released the Galaxy Fold, creating a whole new mobile category
• Released 5G smartphone, the Galaxy S10 5G
• Introduced BESPOKE refrigerator, launching a new era of personalized appliances
• Provided the world’s first 8K HDR10+ content on its TVs
• Unveiled industry’s first 108MP image sensor for smartphones
• Completed development of the industry's first EUV-based 5nm process technology
• Announced KRW 133 trillion investment plans by 2030 in system semiconductor businesses
• Started producing 8GB HBM2 Aquabolt, featuring highest performance levels
• Launched QLED 8K and world’s first modular TV, The Wall
• Released new cube-shaped air purifiers featuring new WindFree™ technology
• Announced medium-to long-term plans to expand its global use of renewable energy
• Established seven Global AI Centers in Korea, the US, the UK, Canada, and Russia
• Supplied the world's first 5G network commercial equipment in the US (FWA) and Korea (NR Mobile)
• Built cutting-edge EUV-based 7nm semiconductor line in Hwaseong, Korea 

Becoming the world’s largest electronics company through a commitment to creativity, autonomy, and open innovation

• Established a foundry business unit separate from the System LSI division
• Expanded Bixby voice capabilities to more than 200 countries
• Launched QLED TV and The Frame in global markets
• Launched 'ISOCELL' image sensor brand 
• Began mass producing 4th-gen V-NAND at new semiconductor plant in Pyeongtaek, Korea
• Merged Software R&D Center and Digital Media & Communications (DMC) R&D Center into a new entity: Samsung Research
• Started mass production of 2nd-gen 10nm FinFET process technology
• Launched first lifestyle TV, The Serif
• Unveiled Samsung Family Hub™ Refrigerator
• Acquired Dacor (high-end kitchen appliances), Joyent (cloud service) and Viv Labs (AI platform development)
• Started mass production of the world's first 8Gb DDR4 with 10-nanometer FinFET technology
• Announced plan to acquire HARMAN (audio electronics)
• Unveiled SUHD TV with Quantum Color technology
• Announced mass production of Exynos 7 Octa, industry’s first 14nm FinFET mobile AP
• Acquired YESCO, an American-based manufacturer of LED displays
• Acquired LoopPay, an American-based mobile payment company
• Began mass production of industry’s first 256Gb V-NAND flash memory
• Launched Samsung Pay mobile payment service
• Unveiled a new line-up of premium home appliances with the Chef Collection
• Started DRAM mass production with the industry’s first 20nm process technology (4Gb DDR3)
• Released the world’s first 105” curved UHD TV
• Opened a new semiconductor plant in Xi’an, China
• Acquired SmartThings, a U.S.-based IoT (Internet of Things) platform developer
• Unveiled the Galaxy Note Edge, the world’s first smartphone with a curved edge screen
• Established a new mobile manufacturing factory in Bac Ninh, Vietnam
• Announced world’s first 5G mm-Wave mobile technology
• Began mass producing the industry’s first 3D V-NAND flash memory
• Merged with Samsung LED Co., Ltd.
• Began mass producing 20nm-class 4Gb LPDDR2 mobile DRAM
• Commercialized world's first LTE-Advanced
• Released the T9000, a 900L refrigerator
• Established Samsung Display Co., Ltd. by merging its LCD business unit, Samsung Mobile Display Co., and S-LCD
• Converted Samsung Austin Semiconductor (SAS) into a production line for system semiconductors
• Established SEEG-P, the first production subsidiary in the Middle East Asia & Africa region 
• Ranked No. 1 in the global mobile phone market (by units sold)
• Ranked No. 1 in the global refrigerator market (by sales)
• Ranked 9th among top 100 global list by Interbrand, with a brand value of $32.9 billion
• Developed DDR4 DRAM
• Launched 'Exynos' mobile AP brand 
• Began mass producing 30nm-class 4Gb LPDDR2 mobile DRAM
• Launched its first tablet, the Galaxy Tab 10.1
• Launched the Galaxy Note, pioneering the "phablet" era
• Developed 30nm-class 2Gb DDR3 DRAM
• Opened Samsung Apps, the world's first app store platform for TVs
• Launched the Galaxy smartphone series with the Android OS
• Began mass producing 20nm-class, 64-Gb 3-bit NAND flash memory
• Acquired the medical equipment company, Medison
• Developed the world's first 40nm DRAM
• Ranked No. 1 in world digital signage market (by units sold)
• Established Samsung LED Co., Ltd., a joint venture with Samsung Electro-Mechanics Co.
• Unveiled LED TV, a 29-mm ultra-thin television
• Announced green management initiative with the slogan "Planet First"
• Commercialized world's first LTE mobile devices
• Ranked 19th best global brand by Interbrand
• Established its manufacturing and assembling plant (SEV) for mobile devices in Bac Ninh Province, Vietnam
• Organized Partner Collaboration Center
• Established Samsung Mobile Display Co., Ltd., a joint venture with Samsung SDI
• Published the first edition of the Samsung Sustainability Report

Leading the transition into the Digital Age, Samsung becomes one of the world’s top three electronics companies

• Became a sponsor of the WorldSkills Competition
• Unveiled 70-inch (178cm) Full HD LCD TV
• Organized Health & Medical Equipment Business Team
• Developed 30nm 64Gb NAND flash memory
• Launched Blu-ray player (model: BD_P1000)
• Developed charge trap flash (CTF) NAND technology, overcoming the limits of floating gate technology
• Became an official sponsor of the Paralympic Games
• Unveiled 10-megapixel camera phone (model: SCH-B600)
• Developed 50nm 1Gb DDR2 DRAM, 80nm 1Gb mobile DDR2 DRAM, 16-chip MCP, and 2nd-gen fusion memory OneDRAM™
• Became No. 1 in global TV market share (by sales)
• Started operating S Line, a 300mm line dedicated to system LSI, in Giheung, Korea
• Became the official sponsor of Chelsea, an English Premier League football club
• Established Design Studio in Milano, Italy
• Developed world's first 50nm 16Gb NAND flash memory and 70nm 512Mb DDR2 DRAM
• IEEE officially approved WiBro as an international standard for 4G mobile communication systems
• Developed a new data storage device, the SSD (solid state drive)
• Mobile phone shipments exceeded 100 million units per year
• Unveiled world's biggest LCD TV (46 inches, 116 cm)
• Established a System LSI R&D center in China
• Began mass producing GDDR3 Graphic DRAM
• Established S-LCD with Sony to manufacture and roll out TFT-LCD panels
• Developed 80nm 2Gb DDR2 DRAM & 60nm 8Gb NAND flash memory
• Developed 90nm 1Gb OneNAND™ 1st-gen fusion memory
• Net profits reached $10 billion
• Launched first air purifier (model: AC-120A, AC-C100B)
• Launched world's first built-in-antenna camera phone (model: SGH-E700)
• Began mass producing 1Gb NAND flash memory
• Developed 90nm 2Gb NAND flash memory
• Became No. 1 in NAND flash memory and No. 2 in semiconductors worldwide
• Established a Corporate Design Center
• Built global ERP system for all overseas subsidiaries
• Began world's first 200mm wafer processing (Line 11 in Hwaseong, Korea)
• Developed 0.120㎛ 512Mb DRAM
• Began mass producing 256Mb NAND flash memory
• Commercialized world's first CDMA2000 1x, a 3rd-gen mobile communication system
• Achieved MPEG-4 standard specification
• Built multi-complex plant in Manaus, Brazil
• Published first Green Environment Report
• Launched world's 1st MP3 mobile phone, mobile TV phone, wireless internet phone
• Samsung Austin Semiconductor began production
• Built a recycling center in Asan, Korea
• Produced world's first digital TVs

Competing in the global market and its focus on quality control

• Organized System LSI Business Unit
• Built multi-complex plant in Seremban, Malaysia
• Became a Worldwide Olympic Partner (TOP) in the wireless communications category
• Built first overseas multi-complex plant to consolidate production in Tijuana, Mexico
• Commercialized world's first CDMA digital mobile communication system
• Developed the 1G DRAM
• Built 2nd complex telecom plant in Gumi, Korea
• Developed world's first 64-bit Alpha architecture processor
• Established the Samsung Art and Design Institute (SADI) to discover and cultivate design talents 
• Samsung Advanced Institute of Technology (SAIT) developed world’s first real-time MPEG-3 technology
• Founded Samsung Design America in San Francisco, USA
• Developed world’s first 256Mb DRAM
• Created an organization dedicated to corporate citizenship projects
• Unveiled Company Identity (CI) for Samsung Group
• Built world's first 200mm wafer fabrication plant 
• Announced New Management Initiative
• Developed 16Mb NAND flash memory (the second to ever be made)
• Unveiled handset weighing less than 200g (model: SH-700)
• Developed mobile phone system
• Developed world's first 64Mb DRAM
• Became No. 1 in DRAM worldwide
• Built semiconductor post-processing plant in Onyang, Korea
• Established design studio in Japan (Samsung Design Japan)
• Built ULSI R&D Center in Giheung, Korea
• Established joint venture of TV Production corporation in China
• Developed Korea's first handset (model: SH-100)
• Samsung Semiconductor & Telecommunications Co., Ltd. merged with Samsung Electronics Co., Ltd. to form one unified company: Samsung Electronics

Becoming a high-tech company

• Opened the Samsung Advanced Institute of Technology (SAIT) to strengthen R&D capabilities
• Commercialized the TDX-1 domestic time division digital switching system
• Developed the world's first digital TV
• Developed 1Mb DRAM
• Developed the world's smallest, lightest 4mm video tape recorder
• Announced sponsorship of the 1986 Asian Games and 1988 Olympic Games in Seoul
• Issued the first overseas convertible bonds (CB)
• Changed company name to Samsung Electronics Co., Ltd.
• Developed 256Kb DRAM
• Began production of personal computers (model: SPC-1000)
• Broke ground on a VLSI semiconductor manufacturing facility in Giheung, Korea
• Developed 64Kb DRAM
• Established first European sales office in Germany (SEG)
• Established first overseas production subsidiary in Portugal
• Transferred semiconductor business unit to Korea Telecommunications Co., Ltd. and reorganized the company under a new name: Samsung Semiconductor & Telecommunications Co., Ltd.
• Samsung Semiconductor Co., Ltd. merged with Samsung Electronics Co., Ltd.'s semiconductor business unit
• Established its first Corporate Identity Program (CIP)
• Acquired Korea Telecommunications Co., Ltd.
• Opened its first R&D Center in Suwon, South Korea

Company's founding and growth into a total consumer electronics provider

• Developed VHS-based VCRs (model: SC-7700)
• Korea Semiconductor Co. was renamed Samsung Semiconductor Co.
• Established first overseas office in the United States (SEA)
• Produced 4 million units of black-and-white TVs, becoming a leading global producer
• Developed first microwave oven (model: RE-700)
• Samsung Electric Co., Ltd. merged with Samsung Electronics Co., Ltd.
• Began mass producing and exporting color TVs to global markets, starting with Panama
• Completed acquisition of Korea Semiconductor Co., Ltd.
• Produced 1 million units of black-and-white TVs
• Launched world's third "Quick Start" system TV (product: Econo TV)
• Samsung-Sanyo Electric Co., Ltd. was renamed Samsung Electric Co., Ltd. (the end of joint company)
• Acquired 50% share of Korea Semiconductor Co., Ltd.
• Started manufacturing washing machines, refrigerators, and air conditioners, laying the foundation for Samsung to become a total consumer electronics company
• Began exporting black-and-white TVs to global markets, starting with Panama
• Started production of black-and-white TV (model: P-3202)
• Established Samsung Electronics Co., Ltd.
• Established Samsung-Sanyo Electric Co., Ltd., a joint venture with Sanyo

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Vietnam EV maker VinFast's challenges escalate risk for parent Vingroup

As Vietnam's biggest conglomerate Vingroup doubles down on its electric vehicle business with ambitious global expansion plans, it faces growing financial risks stemming from loss-making unit VinFast Auto .

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• Press Release

Samsung Electronics Announces Earnings Guidance for First Quarter 2024

Samsung Electronics today announced its earnings guidance for the first quarter of 2024.

• Consolidated Sales: Approximately 71 trillion Korean won
• Consolidated Operating Profit: Approximately 6.6 trillion Korean won

The above estimates are based on K-IFRS. Please note that Korean disclosure regulations do not allow earnings estimates to be offered as a range. To comply with such regulations, the above figures represent the median of the estimate ranges provided below.

• Sales: 70 trillion to 72 trillion Korean won
• Operating Profit: 6.5 trillion to 6.7 trillion Korean won

※   2023 4Q and 2023 1Q consolidated figures based on K-IFRS are as follows

TAGS 2024 Q1 Earnings Guidance Profit Sales Samsung Electronics

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This indie game is about the struggles of pooping on the clock

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Boss makes a dollar, I make a dime, that’s why I poop on company time. This statement has become a well-worn mantra of the working man, but a recent indie game challenges its wisdom. Please Leave Me Alone, I Need to Poop is a game about balancing biological needs with the demands of the workplace, but it takes a quick hand at some WarioWare-style minigames to meet both urgent needs.

Please Leave Me Alone, I Need to Poop starts with the player character’s boss calling and giving them notes for an important presentation. Unfortunately, this coincides with the protagonist’s need to take a dump. This introduces a very important question: Do you hear your boss out, thus arriving to the presentation well-prepared and ready to go (in more ways than one, unfortunately)? Or do you hang up and sprint directly toward the can?

In order to make it to the presentation without pooping your entire pants, the player has to navigate some minigames. Cleaning up the toilet seat, poking the eye of local perverts who peer between the cracks in the stall, and smacking co-workers who dare block your path to the bathroom are some of the minigames on the menu.

Just vacating your bowels isn’t enough to win this game — you also have to remember all the important data from your boss’s phone call in order to ace the presentation. If you want to sell everyone on the merits of collecting the town’s baby teeth for your boss’s cool uncle Steve (one of many possible presentation topics), you’ll need to pick the right conversation options.

Please Leave Me Alone, I Need to Poop has Kendrick Reinsch, who worked on Red Dead Redemption 2 , voicing the protagonist. Luke Humphrey, who recently worked on Priscilla , brings a certain gravitas to the boss character.

This is one of those games that is incredibly silly, and every single frame or line is stuffed with at least one joke. References to anime, internet culture, and more are included in each playthrough. One run only takes a few minutes, but in order to unlock all the minigames and master all of the presentations, it takes multiple playthroughs. Please Leave is a ridiculous visual novel punctuated by silly minigames, but it also captures the modern struggle of work/life balance in a very evocative way. Is it particularly highbrow? No, absolutely not — but with a title like Please Leave Me Alone, I Need to Poop , it’s unlikely anyone expected that.

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TSMC Will Receive $6.6 Billion to Bolster U.S. Chip Manufacturing

Taiwan Semiconductor Manufacturing Company plans to build an additional factory and upgrade another planned facility in Phoenix with the federal grants.

By Madeleine Ngo and Don Clark

Madeleine Ngo reported from Washington, and Don Clark reported from San Francisco.

The Biden administration will award up to $6.6 billion in grants to Taiwan Semiconductor Manufacturing Company, the leading maker of the most advanced microchips, in a bid to bring some of the most cutting-edge semiconductor technology to the United States.

The funds, which come from the bipartisan CHIPS and Science Act, will help support the construction of TSMC’s first major U.S. hub, in Phoenix. The company has already committed to building two plants at the site and will use some of the grant money to build a third factory in Phoenix, U.S. officials said on Sunday. TSMC will also increase its total investments in the United States to more than $65 billion, up from $40 billion.

Bringing the world’s most sophisticated chip manufacturing to the United States has been a major goal for the Biden administration. TSMC announced that it would now produce two-nanometer chips at the hub, a significant step forward given that the United States currently produces none of the most advanced semiconductors.

Federal officials view the investment as vital for building up a reliable domestic supply of semiconductors, the small chips that power everything from phones and supercomputers to cars and fighter jets. Although semiconductors were invented in the United States, production has largely shifted overseas in recent decades. Only about 10 percent of the world’s chips are made in the United States.

The award is the second largest by the federal government under a program intended to re-establish the United States as a leader in semiconductor manufacturing. It was unveiled a few weeks after President Biden announced that Intel, another major chipmaker, would receive $8.5 billion in grants and up to $11 billion in loans during a tour of battleground states meant to sell his economic agenda.

The CHIPS Act , which lawmakers passed in 2022, gave the Commerce Department $39 billion to distribute as subsidies to encourage companies to build and expand chip plants across the United States. The program is a major pillar of Mr. Biden’s economic policy agenda, which is centered on strengthening American manufacturing.

TSMC’s award will bring the total announced grants to more than $16 billion. Three smaller companies, GlobalFoundries , Microchip Technology and BAE Systems , received the first awards.

In addition to the grants, the federal government will provide up to $5 billion in loans to TSMC. The company is also expected to claim federal tax credits that could cover 25 percent of the cost of building and outfitting factories with production equipment. About $50 million of the grants will be set aside to train and develop the company’s work force, federal officials said.

Gina Raimondo, the commerce secretary, said the investment would help the United States start manufacturing the most advanced semiconductors, which are used in artificial intelligence, smartphones and the most sensitive military hardware.

“It’s a national security problem that we don’t manufacture any of the world’s most sophisticated chips in the United States,” Ms. Raimondo said on Sunday. “Now, because of this announcement, these chips will be made in the United States.”

Earlier this year, Ms. Raimondo said new investments in semiconductor companies would put the United States on track to produce roughly 20 percent of the world’s most advanced logic chips by the end of the decade.

TSMC’s investment is expected to create about 6,000 direct manufacturing jobs and more than 20,000 construction jobs, federal officials said. TSMC will have to meet certain construction and production milestones before payments are made.

The company has been counting on federal aid for years. Talks about a partly subsidized expansion in the United States began in 2019, during the Trump administration, according to company officials. TSMC first announced that it would build a new facility in Phoenix in May 2020 , a project that company officials said would eventually require government subsidies to help address the higher cost of building and operating chip plants in the United States.

In December 2022, several months after the passage of the CHIPS Act, TSMC announced that it would build a second factory at the site, increasing its total investment to $40 billion from $12 billion.

But since TSMC started construction in 2021, various stumbling blocks have delayed the start of production. Last summer, TSMC pushed back initial production at its first factory to 2025 from this year, saying local workers lacked expertise in installing some sophisticated equipment. In January, the company said the second plant would not meet its original schedule of beginning manufacturing in 2026.

Production at the second facility is expected to begin in 2028, and production at the third factory is expected to start by the end of the decade, according to the Biden administration officials.

TSMC’s expansion in the United States could have an outsize impact on the global supply chain for semiconductors, the vulnerabilities of which were laid bare by crippling chip shortages during the pandemic.

TSMC, which pioneered the idea of manufacturing chips to order for others that design them, operates massive factories in Taiwan that churn out the vast majority of the small components that supply processing power to computers, phones, networking gear, appliances and military gear. America’s reliance on the company’s factories, on an island that China does not recognize as independent and claims is part of its territory, has long worried U.S. officials.

New generations of production technology are often described in terms of nanometers, or billionths of a meter, a measure of key dimensions of microscopic circuitry. In December 2022, TSMC said it would produce three-nanometer chips at its second Arizona factory. It will now also introduce the next generation of technology, at two nanometers, in the second plant, Biden administration officials announced.

Such advances determine how many transistors can be packed on each small slice of silicon, which allow chips to perform calculations more quickly and store more data. In the past decade, TSMC supplanted Intel in delivering the most sophisticated production technology, producing components that Apple designs for its latest smartphones and Nvidia develops to power artificial intelligence applications like ChatGPT.

Though the planned addition of two-nanometer technology represents a substantial advance, that does not necessarily mean that TSMC’s U.S. factories will offer the latest technology at the same time as its factories in Taiwan. The company carries out research on new technologies on the island, and adapting those processes to high-volume manufacturing is typically done first in nearby buildings to speed the transition and reduce travel time for engineers.

It remains possible that Intel, which is racing to regain its lead in manufacturing technology, will offer the most advanced production technology in the industry by 2028 at U.S. factories. The company carries out its manufacturing technology research in Oregon.

Biden administration officials are expected to award more grants in the coming months to other big chipmakers that have invested in new or expanded domestic facilities in recent years, including Micron Technology and Samsung.

Madeleine Ngo covers U.S. economic policy and how it affects people across the country. More about Madeleine Ngo