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Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

marketing phd program

Mengjie "Magie" Cheng

marketing phd program

Ta-Wei "David" Huang

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

marketing phd program

Current HBS Faculty

  • Tomomichi Amano
  • Eva Ascarza
  • Max H. Bazerman
  • David E. Bell
  • Alison Wood Brooks
  • Julian De Freitas
  • Rohit Deshpande
  • Anita Elberse
  • Sunil Gupta
  • Ayelet Israeli
  • Leslie K. John
  • Elizabeth A. Keenan
  • Edward McFowland III
  • Navid Mojir
  • Das Narayandas
  • Michael I. Norton
  • V. Kasturi Rangan
  • Isamar Troncoso
  • Jeremy Yang
  • Shunyuan Zhang

Current Marketing Students

  • Stuti Agarwal
  • Mengjie (Magie) Cheng
  • Jingpeng Hong
  • Ta-Wei (David) Huang
  • Jimin Nam
  • Lucy Shen
  • Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020, byungyeon kim, 2022, grant donnelly, 2018.

Smart. Open. Grounded. Inventive. Read our Ideas Made to Matter.

Which program is right for you?

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Through intellectual rigor and experiential learning, this full-time, two-year MBA program develops leaders who make a difference in the world.

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Earn your MBA and SM in engineering with this transformative two-year program.

Combine an international MBA with a deep dive into management science. A special opportunity for partner and affiliate schools only.

A doctoral program that produces outstanding scholars who are leading in their fields of research.

Bring a business perspective to your technical and quantitative expertise with a bachelor’s degree in management, business analytics, or finance.

A joint program for mid-career professionals that integrates engineering and systems thinking. Earn your master’s degree in engineering and management.

An interdisciplinary program that combines engineering, management, and design, leading to a master’s degree in engineering and management.

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A full-time MBA program for mid-career leaders eager to dedicate one year of discovery for a lifetime of impact.

This 20-month MBA program equips experienced executives to enhance their impact on their organizations and the world.

Non-degree programs for senior executives and high-potential managers.

A non-degree, customizable program for mid-career professionals.

Marketing addresses problems that organizations face in seeking to provide products and services that satisfy customers' demands. Students are expected to acquire a solid grasp of behavior and management science theory and method through their coursework. Relevant disciplines include behavioral science, economics, operations research, and statistics. Through workshops, seminars, and applied and theoretical research with faculty, candidates gain experience that is the prerequisite for independent work.

PhD candidates work alongside MIT Sloan's world-renowned marketing faculty. The pioneering research of MIT Sloan faculty in building and implementing marketing models and decision-support systems has enhanced new product development for decades. Other award-winning research projects focus on customer satisfaction and the psychological underpinnings of economic and consumer behavior.

Marketing Faculty

More Information

Marketing Graduates

Example Thesis Topics

marketing phd program

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marketing phd program

From the Marketing Chair

marketing phd program

"Welcome and thank you for your interest in a Ph.D. in marketing from UCLA Anderson! Marketing is a broad area, and we encourage curious individuals with strong economics, psychology or business training, as well as documented research experience, to apply. Our Ph.D. program is designed to allow students to concentrate in either a behavioral or quantitative marketing track, with training in economics and psychology to complement your coursework within marketing. We foster a collaborative environment and work hard to establish our students as successful researchers with strong publication records prior to graduation. Our excellent track record of placing our students in top research schools around the world speaks to the strength of our approach. To learn more about what our program focuses on, and to clarify the match to your own research interests, we strongly encourage you to read more on these pages about the work done by our faculty and students. "

Hal Hershfield, Ph.D. Marketing Chair

Explore the Program

Milestone publications.

People Who Choose Time over Money Are Happier Hal Hershfield and Cassie Mogilner Holmes

Although thousands of Americans say they prefer money, having more time is associated with greater happiness.  

Read Publication

marketing phd program

Effects of Internet Display Advertising in the Purchase Funnel Randy Bucklin

Model-based insights from a randomized field experiment analyzed the value of reallocating display ad impressions across users at different stages.  

The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost Suzanne Shu

The exploration of how marketer-based programs designed to help consumers reach goals face dual challenges of consumer signup and motivating consumers to reach desirable goals.  

Alumni Success

portrait of phd marketing alumni Julia Levine

Julia Levine (’23)

Dissertation: State Dependence in Brand, Category and Store Choice

portrait of phd marketing alumni Sherry He

Sherry He (’23)

Dissertation: Essays on Platform Policies, Ratings and Innovation

portrait of phd marketing alumni Kate Christensen

Kate Christensen (’21)

Dissertation: Moving Through Time: How Past and Future Connections Impact Consumer Decisions

Marissa Sharif Headshot

Marissa Sharif (’17)

Dissertation: The Emergency Reserve: Benefits of Providing Slack with a Cost

marketing phd program

Wayne Taylor (’17)

Dissertation: Modeling Customer Behavior in Loyalty Programs

marketing phd program

Elizabeth Webb (’14)

Dissertation: Understanding Risk Preference and Perception in Sequential Choice

marketing phd program

Claudia Townsend (’10)

Dissertation: The Impact of Product Aesthetics in Consumer Choice

marketing phd program

Oliver Rutz (’07)

First academic placement: Yale University Dissertation: Essays in Cooperative Game Theory

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Best Doctorate in Marketing Programs

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Turn Your Dreams Into Reality

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A doctorate in marketing can set someone apart as a true expert in the field. Learners must understand research methods, statistical analysis, consumer behavior, and business practices . Graduates often work as marketing professors in colleges and universities. However, they may also work as marketing leaders and consultants in the private sector. According to July 2022 data from Payscale , marketing doctoral graduates can earn between $82,100 and $175,340 . Typically, candidates take 4-6 years to earn a doctorate in marketing, whether online or in person.

Most colleges offer stipends and tuition waivers for students pursuing doctorates in marketing. The stipend often includes class materials, health insurance, and a modest amount for living expenses. Not every school guarantees stipends and tuition waivers. It's important for prospective learners to know each school's policy and understand how much debt they may have to take on if they do not receive these awards. Even learners who earn these awards may need to take out student loans to meet their financial needs.

Best Accredited Doctorate in Marketing Programs

Rankings compiled by the BestColleges Ranking Team

We use trusted sources like Peterson's Data and the National Center for Education Statistics to inform the data for these schools. BestColleges.com is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site. from our partners appear among these rankings and are indicated as such.

BestColleges.com is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

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Carnegie Mellon University

  • Pittsburgh, PA
  • Online + Campus

On Campus | Scheduled Courses

Avg. Cost per Credit In State | Stipend covers cost of tuition Out of State | Stipend covers cost of tuition

Credits to Graduate 10 to 11 courses

Program Information Program Accreditation | Association to Advance Collegiate Schools of Business

CMU offers three learning tracks for degree candidates seeking a doctorate in marketing: consumer behavior, empirical modeling, and analytical modeling. Learners often combine courses from these tracks. A doctoral candidate in this program spends about 18 months taking marketing, psychology, economics, and statistics courses. They must pass a series of exams before working on their dissertation. 

CMU intentionally keeps its Ph.D. programs small, and admissions are competitive. Applicants must submit GRE or GMAT scores.

Georgia State University

  • Atlanta, GA

On Campus | Scheduled Classes

Credits to Graduate 42

Georgia State offers a customizable doctorate in marketing in which candidates earn nine credit hours in a secondary area of study. Learners also earn 15 credits in research methods and 18 credits in marketing. This research-focused program grants students access to lunch and learn sessions, travel assistance to present research, and research workshops. 

Applicants must submit transcripts, GMAT scores, statements of purpose, and resumes. The university also schedules interviews with candidates.

Michigan State University

  • East Lansing, MI

Credits to Graduate 63

The doctorate in marketing at MSU requires degree candidates to earn 15 semester credit hours in marketing, 12 credits in research, and 12 credits in electives. Learners also complete a dissertation, a summer research paper, and a comprehensive paper in their second year. Students choose between four research areas of focus: marketing strategy, product and brand management, relationship marketing, and international marketing.

Applicants must submit strong GMAT scores, though the school does not post an exact minimum score.

Northwestern University

  • Evanston, IL

On Campus | Scheduled Classes 

Credits to Graduate 18 courses

Northwestern's Kellogg School of Management offers a doctorate in marketing with two learning tracks: consumer behaviors and quantitative marketing. The consumer behavior track focuses on theory, while the quantitative marketing track highlights research. Both programs require degree candidates to complete 18 courses, submit research papers, teach lower-level courses, and complete a dissertation. 

Applicants must hold a bachelor's degree and submit GRE or GMAT scores. The school does not post other minimum requirements, but only a few applicants are admitted each year.

The University of Alabama

  • Tuscaloosa, AL

Avg. Cost per Credit In State | $5,550 per semester Out of State | $15,730 per semester

Credits to Graduate 48

The UA doctorate in marketing candidates take courses in research, statistics, and more in the first two years. They qualify for the remaining part of the program by completing two research papers. Then, learners can complete their dissertations. The faculty specializes in research areas such as cultural factors in customer relationships and behavioral underpinnings of customer interactions. 

Applicants must hold bachelor's or master's degrees with GPAs of at least 3.5. They must also submit GRE or GMAT scores of at least 300 or 550, respectively.

The University of Texas at Austin

Credits to Graduate N/A

The UT McCombs School of Business states that in the past decade, 100% of its Ph.D. in marketing graduates have accepted academic positions. While candidates do not need to hold a degree in any specific area of study, they should have a good understanding of statistics, economics, and mathematics. The program offers three concentrations: consumer behavior, marketing strategy, and quantitative marketing.

Applicants should have bachelor's degrees with GPAs of at least 3.0 and submit GRE or GMAT scores.

The University of Texas at San Antonio

  • San Antonio, TX

Credits to Graduate 66-84, depending on previous experience

UTSA accepts candidates to its doctorate in marketing program who have bachelor's or master's degrees. However, the curriculum depends on the learner's previous level of education. After completing the required courses, learners must pass a written comprehensive exam to qualify for candidacy. Then, they can research, write, and defend their dissertations. 

Applicants should submit GRE or GMAT scores, a resume, official transcripts, and a statement of purpose with their application.

University of Connecticut

Credits to Graduate 58

Students working toward a doctorate in marketing at UConn focus primarily on consumer behavior and marketing science. Doctoral candidates choose from a range of research topics, including information search, buyer-supplier relationships, pricing dynamics, and customer relationships management. 

This research-focused program includes access to resources such as the school's behavioral laboratory, writing support, and econometrics consultations. The program accepts 3.6% of applicants. Accepted candidates have an average undergraduate GPA of 3.5 and an average graduate GPA of 3.6.

University of Oregon

Credits to Graduate 18 courses in the first two years, followed by research work

UO's doctorate in marketing program admits an average of two candidates per year, lending to its tight-knit community. Students take courses in marketing, economics, statistics, and effective teaching methods. Next, they must complete two research papers and a dissertation. 

Applicants must have an overall GPA of at least 3.0 and submit GRE or GMAT scores. Minimum scores for admission are 600 total on the GMAT or 315 on the GRE revised general test. 

University of Pennsylvania

  • Philadelphia, PA

Credits to Graduate 15 plus a dissertation

Penn is home of the Wharton School of Business, which was the world's first collegiate school of business and remains one of the most respected business schools in the world. Wharton offers an Ivy League doctorate in marketing with two learning tracks: quantitative and consumer behavior.

First, degree candidates complete a minimum of 15 graduate-level course credits and a comprehensive exam. Then, they must research, write, and defend a dissertation. This school is highly selective, but students who are accepted receive a fellowship stipend which covers the entire cost of tuition. Applicants must submit GRE or GMAT scores and references.

Popular Online Doctorate Programs

Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.

How We Rank Schools

Each year, the BestColleges Ranking Team evaluates hundreds of programs to produce our annual Best Doctorate in Marketing ranking. In 2022, the team sourced the most recent data available from the Integrated Postsecondary Education Data System and College Navigator, both of which are hosted by the National Center for Education Statistics. We identified 15 schools that qualify for our ranking, listed in alphabetical order. The programs in our list are based on the following criteria.

  • Each school must be an accredited public or private, nonprofit institution.
  • Must offer a doctorate degree program in the given subject.
  • Must submit an annual report to the National Center for Education Statistics.

The BestColleges Ranking Team is made up of contributors from our data science and product management teams. These contributors operate independently from the editorial team. All BestColleges school rankings are produced by the ranking team and are free of editorial influence. Read our Editorial Policy and Standards to learn more.

Frequently Asked Questions About Marketing Programs

Is a doctorate in marketing worth it.

Earning a doctorate in marketing requires a significant investment of time and energy. This work is well worth the effort for anyone who wants to teach marketing at a university or build a career in research.

By earning a Ph.D. in marketing, learners become experienced researchers with all the skills necessary to build a career in academia. Furthermore, this terminal degree demonstrates a person's deep understanding of marketing, particularly in their specific area of study. Prospective students should consider whether these outcomes align with their personal and professional goals.

What can I do with a doctorate in marketing?

A doctorate in marketing opens career pathways in academia and research. Many graduates go on to teach marketing at the university level. They typically continue to conduct research in these positions as well. In these jobs, professionals advance marketing knowledge while also training the next generation of marketing scholars.

Graduates may also work as consultants to large businesses looking for cutting-edge methods to connect with customers. Prospective students should choose programs based on their career goals, as some programs are geared more toward research and academia.

How long does it take to get a doctorate in marketing?

Students should expect to take about 4-6 years to earn a doctorate in marketing. However, some candidates take longer to complete their dissertations. These programs often include two distinct phases. First, students take graduate-level courses in research, marketing, statistics, and more. During this time, they may need to write comprehensive research papers as well. These requirements typically take about two years.

When they pass these courses, learners either complete another research paper or pass a comprehensive exam to move into the next phase, called "candidacy." During the candidacy period, they work on their dissertations. It takes about three years to complete the dissertation process.

How much money can I make with a doctorate in marketing?

Many who earn a doctorate in marketing go on to be postsecondary teachers in universities and colleges. The Bureau of Labor Statistics (BLS) reports that professors earn a median annual salary of $79,640. However, those who teach business earn an average of $94,360 annually. These instructors may make more depending on where they teach and if they gain tenure.

The BLS predicts that the number of job openings for professors will grow by 12% between 2020 and 2030, faster than the national average growth rate of 8% for all occupations. Graduates can also go into marketing practice. Payscale data from July 2022 reports that marketing directors make an average annual salary of $92,480.

What are the highest-paying jobs with a doctorate in marketing?

While many graduates with doctorates in marketing work as professors or directors, some go on to earn more in higher positions. In the business world, graduates can work as chief marketing officers. According to Payscale , the average annual salary for this position is $175,340.

Those who want to stay in academia can also grow in their careers. Payscale reports that academic department chairs at colleges and universities earn an average salary of $82,100 annually.

Feature Image: Hinterhaus Productions / DigitalVision / Getty Images

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The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A small number of students are accepted into the PhD Program in marketing each year, with a total of about 18 marketing students in residence. Student-faculty relationships are close, both professionally and socially. This permits the tailoring of the program of study to fit the background and career goals of the individual.

A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

The field is often broken down into two broad subareas: behavioral marketing and quantitative marketing.

Behavioral Marketing

Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:

  • Decision making
  • Attitudes and persuasion
  • Social influence
  • Motivation and goals
  • New technologies
  • Consumer neuroscience
  • Misinformation

Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department . All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Behavioral Interest Group

There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. The Stanford GSB Behavioral Lab links members of this group. This lab fosters collaborative work across field boundaries among those with behavioral interests.

The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab’s research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.

Preparation and Qualifications

A background in psychology and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing

The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Questions of interest include:

Investigating consumer choices and purchase behavior

Examining product, pricing, advertising, and promotion strategies of firms

Analyzing competition in a wide range of domains

Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

Faculty in Behavioral Marketing

Jennifer aaker, szu-chi huang, jonathan levav, zakary tormala, s. christian wheeler, faculty in quantitative marketing, kwabena baah donkor, wesley r. hartmann, sridhar narayanan, navdeep s. sahni, emeriti faculty, james m. lattin, david bruce montgomery, michael l. ray, itamar simonson, v. “seenu” srinivasan, recent publications in marketing, express: using price promotions to drive children’s healthy choices in a developing economy, regulating privacy online: an economic evaluation of the gdpr, the allure of consensus: people (over)seek consensus in selecting group persuasion strategies., recent insights by stanford business, a little fun — and a discount — can steer kids to healthier foods, what people really think about search engine ads. (you might be surprised.), zoom in... or out why face-to-face meetings matter.

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Top 10 Best PhD in Marketing Programs in the US [2024]

Lisa Marlin

How deep do you want to dive into the ever-growing marketing field? A marketing background is a lucrative education choice that brings you applicable expertise for any industry. These days, marketing managers  make upwards of $130,000 per year. A master’s in marketing  is a great start.

But a PhD in marketing takes your career to the highest levels, though not only for individual businesses. You can take that expertise and dive deeper into research or pursue a teaching career in academia.

What are the best marketing PhD programs, and where can you find them? We’ve put together a solid list that even includes online marketing PhD programs for you to choose from!

Table of Contents

Best Marketing PhD Programs and Schools

Arizona state university, w. p. carey school of business, phd in marketing.

Arizona State University logo

ASU was ranked no. 1  by the US News and World Report on its list of the most innovative schools. In this PhD marketing program, you can choose between three tracks: consumer behavior, quantitative marketing models, and service strategy. There are also core courses shared by all streams, which cover research methods and marketing models.

  • Duration: 5 years
  • Tuition : $11,720 per year
  • Acceptance rate: 88.4%
  • Location: Phoenix, Arizona

Harvard University, Harvard Business School

Harvard University logo

Harvard University is a world-renowned Ivy League  university known for its strength in research. This program draws on various disciplines, such as research methods, statistics, computer science , machine learning, and field seminars. After the first two years, students can embark on their dissertation. Although the Harvard Business School offers this program, doctorate candidates can also collaborate with other Harvard schools and MIT.

  • Courses: 13
  • Tuition : $50,928
  • Acceptance rate: 5%
  • Location: Boston, Massachusetts

The University of Wisconsin, Wisconsin School of Business

University of Wisconsin logo

The Wisconsin School of Business has a strong reputation for its excellent faculty and reasonable tuition. The school’s core research areas for their marketing PhD are quantitative modeling, marketing strategy, and consumer behavior. Interested in a research position at a university, or teaching a specialized course? You’ll find many network opportunities if you enroll in this prorgam.

  • Tuition: Refer tuition page
  • Acceptance rate: 57.2%
  • Location: Madison, Wisconsin

Carnegie Mellon University, Tepper School of Business

Phd program in marketing.

Carnegie Mellon University logo

Carnegie Mellon University is based in Pittsburgh but has campuses all over the world. Their marketing PhD program covers topics like brand-choice models, marketing/operations interface, and theories of consumer behavior. Students are supported by excellent faculty to pursue quality research in specialty areas like behavioral and experimental economics , high-tech marketing, and two-sided market pricing.

  • Duration: 4 to 5 years
  • Tuition : $47,000 per year
  • Acceptance rate: 17.3%
  • Location: Pittsburgh, Pennsylvania

The University of Colorado Boulder, Leeds School of Business

University of Colorado logo

The University of Colorado Boulder is the flagship institution of the University of Colorado system and has nine schools and colleges offering around 150 programs. Its PhD in marketing is an advanced degree covering experimental and statistical methods, predictive modeling, quantitative marketing, and theory building, with crucial courses built around consumer behavior and quantitative modeling.

  • Tuition : $2,811 per credit
  • Acceptance rate: 84.2%
  • Location: Boulder, Colorado

The University of Missouri, Robert J. Trulaske Sr. College of Business

University of Missouri logo

The University of Missouri is a public land-grant university that offers high-quality but affordable education. Its PhD program in marketing focuses on developing teaching and research skills and helps students prepare for careers in various research settings. The program offers small class sizes and promotes a collaborative environment.

  • Semester hours: 72
  • Tuition : $414.60 per credit hour
  • Acceptance rate: 81.8%
  • Location: Cornell Hall | Columbia, Missouri

Florida International University, College of Business

Phd in business administration (marketing).

Florida International University logo

FIU College of Business is a world-renowned institution that falls within the top 5% of elite business schools globally and has been ranked second  in the nation for international business programs. Its PhD in Business Administration with a focus on marketing equips students with the knowledge necessary to establish successful careers in academics and research. The program’s key courses include marketing research methodology, advanced data analysis, and statistical methods in consumer research.

  • Duration: 4 years
  • Tuition : $10,935.36 per year
  • Location: Miami, Florida

Drexel University, LeBow College of Business

Drexel University logo

Drexel University is a well-known private research institution and center of higher learning that emphasizes experiential learning. Its PhD in marketing program covers both the macro and micro aspects of marketing, though with a greater focus on the microelements. You can also choose between electives in economics-oriented or behavior-oriented subjects. Economics-oriented courses include econometrics and advanced microeconomics, while behavior-oriented includes multivariate analysis, and behavioral science research.

  • Tuition : $2,000 per credit hour
  • Acceptance rate: 77.2%
  • Location: Philadelphia, Pennsylvania

Liberty University

Online doctor of business administration (dba) – marketing.

Liberty University logo

Looking for online marketing doctoral programs? Liberty University offers various fully online programs flexible enough for working professionals. Its DBA program in marketing includes strategic marketing management, supply chain management, marketing research, and marketing promotions. As one of the only fully-online marketing PhD programs available, it is ideal for working professionals who want to keep a balance between work and study. The program also lets you transfer up to 50% of credits from previous degrees.

  • Credit hours: 60
  • Duration: 3 years (average)
  • Tuition : $595 per hour
  • Acceptance rate: 50.1%

Grand Canyon University, College of Doctoral Studies

Doctor of business administration (dba): marketing (quantitative research).

Grand Canyon University logo

Grand Canyon University is the largest private Christian university with almost 100,000 students. Unlike a qualitative DBA, which attempts to analyze topics using insights into how and why people think and behave, this quantitative DBA focuses on analysis by interpreting numeric data. This online doctorate in marketing includes courses about quantitative data collection and analysis, the complexity of marketing, and digital technology (a PhD in digital marketing is a great specialty!) and consumer behavior.

  • Credits: 60
  • Tuition : $702 per credit
  • Acceptance rate: 80.7%

Should I Get a Doctorate in Marketing?

With a doctorate in marketing, you’ll be eligible for various high-level roles in academia, business, and research. These positions can offer salaries anywhere from $55,000 to $155,000, making the degree a valuable qualification for your CV.

Of course, like any discipline or program, a marketing PhD has advantages and disadvantages.

Advantages of Having a PhD in Marketing:

  • Excellent career prospects:

A PhD in marketing will qualify you for roles at the highest levels of business management, which you otherwise might not access with a master’s alone. Alternatively, you use this degree to pursue a career in academia and research.

  • Job opportunities in academia:

A PhD is a prerequisite if you want to teach marketing at a post-secondary level or pursue certain research career paths.

  • Scope for innovation:

A PhD in marketing helps you contribute to advances in the field, especially in cutting-edge areas like artificial intelligence and natural language processing. In contrast, a master’s degree has a smaller scope for research.

Drawbacks of a PhD in Marketing:

  • You have to wait to launch your career:

Studying a PhD is a serious time investment: it takes around five years to complete for most people. Of course, this is after you’ve already completed your bachelor’s and master’s degrees, so it will take you an average of 11 years before the degree brings you higher on the career ladder.

  • It’s a balancing act:

By the time you start your PhD, you might have a family to take care of. As a result, managing your studies, research, and family could be a challenge.

How to Choose a Marketing Doctoral Program?

With so many options, you might have trouble picking from the top marketing PhD programs. Here are some essential factors to consider before deciding:

1. Your career goals

You might be able to build a worthwhile career in marketing with a master’s degree . But for heavy research and academic or teaching work, you’ll need a PhD. If you’re not interested in teaching or research, you might reconsider the time and financial commitment needed to complete a marketing PhD.

2. Accreditation

Check each school you’re considering for their regional accreditation. Some marketing programs may even have programmatic accreditation to look out for. This is an important factor in picking a reputable program that’s attractive to potential employers.

3. Mode of delivery

If you’re already a working professional, full-time, on-campus study might not be an option for you. In this case, you must look for a PhD in marketing online that offers remote learning and flexibility.

These are just a few ideas to keep in mind. Weigh all your options and listen to your gut feeling in the end.

Alternatives to a Marketing Major

Marketing is a specialized discipline with well-defined objectives, needing specific skillsets. However, in today’s interconnected world, various disciplines share many of the same concepts.

You can still build a high-level career in marketing with qualifications in different fields, like:

  • Advertising
  • Data analytics
  • Strategic management
  • Analytical management
  • Production management

Careers with a PhD in Marketing

A PhD in marketing can open doors to various top-level roles.

Here are some of the most common roles for professionals with a marketing doctorate, with the median annual salaries for each:

  • Marketing Manager ( $67,696 )
  • Market Research Analyst ( $55,742 )
  • Chief Executive Officer (CEO) ( $156,413 )
  • Professor (Marketing) ( $89,181 )

What Do You Need to Get into a Marketing Doctoral Program?

Every marketing PhD program has specific admission requirements. Always double-check by referring to the admission webpage or contacting a school representative. Usually, a master’s degree in a related field is required for admission.

Most programs will also require:

  • A statement of purpose , research proposal, or both
  • Letters of recommendation
  • Academic resume
  • GRE/GMAT scores may or may not be required

PhD Marketing vs. Master’s Degree: Which is Better?

A master’s degree in marketing is a career-oriented qualification that can propel you into a meaningful marketing career for a variety of corporations or small businesses. On other hand, marketing PhD programs are generally research-based and will give you more specialized knowledge that equips you for a career in the academic sphere.

PhDs also require a much more significant time and financial commitment.

PhD in Marketing FAQs

What can you do with a phd in marketing.

Popular career choices for marketing PhD grads include market research analysts, chief marketing officers, and marketing professors. This advanced degree will not only equip you for roles in senior management, but also the fields of research and academia.

How Many Years is a PhD in Marketing?

A PhD in marketing typically takes five years to complete. However, some universities allow you to earn your doctorate in as little as three years, though usually only if you have enough transfer credits. At the other end of the scale, your PhD may push out to up to seven years.

Is There a PhD in Marketing?

Yes. Many universities offer a PhD degree in marketing, as well as online marketing doctorate programs for working professionals. Some schools also offer a comparable DBA (Doctor of Business Administration)..

Can I Do a PhD in Marketing After an MBA?

Yes, you can do a PhD in marketing after completing an MBA. In fact, you might consider completing a DBA to be more in line with your studies.

Key Takeaways

You can access a wealth of career opportunities available with an MBA or another master’s degree . But if you want to open more doors in research and academia, a PhD in marketing is the way to go. With so many online study options, it’s easier now than ever to complete a remote degree while juggling work or a family.

If you want to explore more options for excellent advanced degrees, take a look at our guides for:

  • Best online PhD in Psychology programs
  • History PhD programs
  • Best PhD programs in California

Lisa Marlin

Lisa Marlin

Lisa is a full-time writer specializing in career advice, further education, and personal development. She works from all over the world, and when not writing you'll find her hiking, practicing yoga, or enjoying a glass of Malbec.

  • Lisa Marlin https://blog.thegradcafe.com/author/lisa-marlin/ 12 Best Laptops for Computer Science Students
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  • Lisa Marlin https://blog.thegradcafe.com/author/lisa-marlin/ The 19 Best MBA Scholarships to Apply for [2024-2025]

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Quantitative Marketing

Subrata K. Sen teaching

The PhD degree in Marketing is a research degree that is focused on developing cutting-edge skills that are needed to do research on the frontiers of marketing.

Behavioral Marketing

Shane Frederick teaching

The PhD program in Behavioral Marketing at Yale focuses on how individuals think and behave in consumer-relevant domains. The program of study is inter-disciplinary, drawing from the fields of consumer behavior, social psychology, cognitive psychology, decision research, and behavioral economics.

Yale Marketing Seminar

The Yale Marketing Seminar Series presents recent research papers in marketing. The goal is to bring researchers from other universities to the Yale campus to stimulate exchange of ideas and deepen understanding of marketing trends.

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PhD Programs in Marketing

The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected].

Current doctoral students may find helpful resources via the AMA DocSIG and PhD students who are going on the market should check out the AMA Transitions Guide or learn about Academic Placement at the Summer Academic Conference .

  • ​Chinese University of Hong Kong  
  • City University of Hong Kong 
  • Hong Kong University of Science and Technology 
  • Indian Institute of Management, Ahmedabad
  • JK Business School
  • Lingnan University​​
  • Management Development Institute  
  • Nanyang Technological University ​
  • National University of Singapore  
  • Aston Business School
  • Athens University of Economics & Business  
  • Bilkent University 
  • Bocconi University  
  • Boğaziçi University
  • Cardiff University  
  • City, University London  
  • Copenhagen Business School
  • Cranfield University  
  • Erasmus Research Institute of Management  
  • ESSEC Business School
  • Frankfurt School of Finance & Management  
  • Goethe-Universitaet Frankfurt  
  • Grenoble Ecole de Management  
  • HEC Paris  
  • Hanken School of Economics  
  • INSEAD 
  • ICTE Business School  
  • Kingston University  
  • Koc University  
  • Lancaster University  
  • Loughborough University 
  • Lausanne University  
  • London Busines s School  
  • Maastricht University  
  • Manchester Business School  
  • Nottingham University  
  • Tilburg University  
  • Umea University  
  • University of Bradford
  • University College Dublin 
  • University of Cologne​
  • University of Exeter  
  • University of Glasgow  
  • University of Grenoble  
  • University of Groningen
  • University of Guelph  
  • University of Liverpool  
  • University of Mannheim
  • University of Muenster
  • University of Navarra, IESE  
  • University of St. Gallen 
  • University of Southern Denmark  
  • University of Stirling​
  • University of Strathclyde 
  • University of Valencia  
  • VU University Amsterdam 
  • Wilfrid Laurier University 
  • Warwick Business School 
  • Yeditepe University
  • Carleton University  
  • Concordia University 
  • HEC Montréal  
  • Laval University  
  • McGill University
  • McMaster University  
  • Queen’s University
  • Simon Fraser University 
  • University of Alberta 
  • University of British Columbia 
  • University of Calgary
  • University of Manitoba​
  • University of Toronto  
  • Western University  
  • York University ​

Australia and New Zealand

  • Bond University 
  • Deakin University
  • Griffith University​ 
  • La Trobe University  
  • Macquarie Graduate School of Management 
  • Melbourne Business School  
  • Monash University 
  • Queensland University of Technology 
  • Royal Melbourne Institute of Technology 
  • University of Adelaide 
  • University of Ballarat 
  • University of Canterbury​
  • University of Melbourne 
  • University of Newcastle 
  • University of New South Wales  
  • University of Otago 
  • University of South Australia  
  • University of Sydney 
  • University of Technology, Sydney  
  • University of Western Australia 
  • University of Wollongong

United States of America

  • Arizona State University  
  • Bentley University  
  • Boston University 
  • Carnegie Mellon University 
  • City University of New York (Baruch College) 
  • Cleveland State University 
  • Cornell University 
  • Columbia University  
  • Drexel University  
  • Duke University  
  • Emory University  
  • Florida Atlantic University  
  • Florida International University 
  • Florida State University
  • Fordham University  
  • George Washington University 
  • Georgia Institute of Technology  
  • Georgia State University 
  • Grand Canyon University  
  • Harvard University  
  • Indiana University  
  • Iowa State University  
  • Kennesaw University 
  • Kent State University  
  • Louisiana State University
  • Louisiana Tech University  
  • Massachusetts Institute of Technology  
  • Michigan State University  
  • Mississippi State University 
  • Morgan State University 
  • New Mexico State University 
  • New York University  
  • Northwestern University  
  • The Ohio State University 
  • Oklahoma State University  
  • Old Dominion University
  • Pace University  
  • Pennsylvania State University  
  • Purdue University  
  • Rutgers University  
  • Saint Louis University 
  • Southern Illinois University  
  • Stanford University  
  • State University of New York, ​Binghamton  
  • Syracuse University 
  • Temple University  
  • Texas A & M University  
  • Texas Tech University 
  • University of Alabama 
  • University of Arizona  
  • University of Arkansas 
  • University at Buffalo  
  • University of California, Berkeley  
  • University of California, Irvine  
  • University of California, Los Angeles
  • University of California, Riverside
  • University of California, San Diego  
  • University of Central Florida 
  • University of Chicago 
  • University of Cincinnati 
  • University of Colorado at Boulder  
  • University of Connecticut  
  • University of Florida  
  • University of Georgia 
  • University of Hawaii at Manoa  
  • University of Houston  
  • University of Illinois at Urbana Champaign 
  • University of Illinois at Chicago 
  • University of Iowa  
  • University of Kansas 
  • University of Kentucky 
  • University of Maryland  
  • University of Massachusetts – Amherst
  • University of Massachusetts – Lowell  
  • University of Memphis  
  • University of Miami 
  • University of Michigan  
  • University of Minnesota  
  • University of Mississippi  
  • University of Missouri 
  • University of Nebraska-Lincoln  
  • University of North Carolina 
  • University of North Texas 
  • University of Oklahoma 
  • University of Oregon  
  • University of Pennsylvania  
  • University of Pittsburgh 
  • University of Rhode Island 
  • University of Rochester  
  • University of South Carolina  
  • University of Southern California  
  • University of South Florida  
  • University of Tennessee 
  • University of Texas – Arlington 
  • University of Texas at Austin – Marketing 
  • University of Texas – Dallas 
  • University of Texas – El Paso​
  • University of Texas – Rio Grande Valley  
  • University of Texas – San Antonio 
  • University of Utah  
  • University of Virginia 
  • University of Washington  
  • University of Wisconsin-Madison 
  • University of Wisconsin-Milwaukee 
  • University of Wyoming  
  • Vanderbilt University 
  • Virginia Polytechnic Institute and State University  
  • Washington State University  
  • Washington University in St. Louis  
  • West Virginia University 
  • Yale University  
  • Wayne State University  ​​​

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Marketing Graduate Programs in America

1-25 of 144 results

Wharton School

Philadelphia, PA •

University of Pennsylvania •

Graduate School

  • • Rating 4.67 out of 5   15 reviews

Master's Student: Intensive but interesting. Great people, but professor quality varied. Lectures tend to be very interesting, but are high level in some cases. Coming from an engineering background, this felt "easy", but it is a different type of learning- more focused on the concepts than proving theories and underlying complexities. TAs are great and there is a lot of effort put towards making students understand the material. Since there isn't a sink or swim culture, I think it incentivizes learning for the sake of learning rather than curving to a "B". Professors are very friendly and actually enjoy getting to know their students. ... Read 15 reviews

University of Pennsylvania ,

Graduate School ,

PHILADELPHIA, PA ,

15 Niche users give it an average review of 4.7 stars.

Featured Review: Master's Student says Intensive but interesting. Great people, but professor quality varied. Lectures tend to be very interesting, but are high level in some cases. Coming from an engineering background, this felt "easy",... Professors are very friendly and actually enjoy getting to know their students. .

Read 15 reviews.

Kellogg School of Management

Evanston, IL •

Northwestern University •

  • • Rating 4.82 out of 5   17 reviews

Master's Student: Kellogg's MBA program at Northwestern University stands out for its collaborative environment, rigorous curriculum, and emphasis on experiential learning. With a focus on teamwork and diverse perspectives, students engage in group projects and case competitions to develop essential leadership skills. The curriculum offers customization options through electives and experiential opportunities, including internships and global immersion trips. Kellogg's strong alumni network and industry connections provide valuable career support, ensuring students are well-prepared for success in their chosen fields. Overall, Kellogg offers a dynamic and immersive MBA experience that equips students to excel as future business leaders. ... Read 17 reviews

Northwestern University ,

EVANSTON, IL ,

17 Niche users give it an average review of 4.8 stars.

Featured Review: Master's Student says Kellogg's MBA program at Northwestern University stands out for its collaborative environment, rigorous curriculum, and emphasis on experiential learning. With a focus on teamwork and diverse... .

Read 17 reviews.

Owen Graduate School of Management

Nashville, TN •

Vanderbilt University •

  • • Rating 4.4 out of 5   5 reviews

Master's Student: I attend my first semester in the fall of 2024. My experience so far has been amazing. I cannot wait until I start my experience. ... Read 5 reviews

Vanderbilt University ,

NASHVILLE, TN ,

5 Niche users give it an average review of 4.4 stars.

Featured Review: Master's Student says I attend my first semester in the fall of 2024. My experience so far has been amazing. I cannot wait until I start my experience. .

Read 5 reviews.

Tiffin University

Graduate School •

  • • Rating 4.14 out of 5   22

Graduate College of Education - San Francisco State University

San Francisco State University •

SAN FRANCISCO, CA

Emerson College

  • • Rating 4.73 out of 5   62

Olin Business School

St. Louis, MO •

Washington University in St. Louis •

  • • Rating 4 out of 5   7 reviews

Master's Student: The enrolment process was an absolute pleasure. Being able to sit in on classes and interact with faculty and students was a fantastic opportunity. It gave me a real feel for the academic dynamic and the supportive community. This firsthand experience greatly influenced my decision, and I'm eagerly looking forward to becoming a part of the institution. ... Read 7 reviews

Washington University in St. Louis ,

ST. LOUIS, MO ,

7 Niche users give it an average review of 4 stars.

Featured Review: Master's Student says The enrolment process was an absolute pleasure. Being able to sit in on classes and interact with faculty and students was a fantastic opportunity. It gave me a real feel for the academic dynamic and... .

Read 7 reviews.

Marshall School of Business

Los Angeles, CA •

University of Southern California •

  • • Rating 4.71 out of 5   17 reviews

Current Master's student: Marshall is a fantastic business program. So far, my academic experience has been nothing short of fantastic. I have never enjoyed school before, but almost every class I have learned new, applicable, and incredibly helpful techniques that I apply in my job every day. Most of the professors are very helpful, and passionate about their subjects. Marshall has clubs for almost every industry, so depending on your industry of interest, Marshall has clubs to prepare you for interviews and get you great exposure, and they're a great way to network as well. If your industry is not represented, you have the opportunity to create one. Marshall is still relatively underrepresented in minority categories like women and people of color, but from my understanding, they are working to improve those numbers. ... Read 17 reviews

University of Southern California ,

LOS ANGELES, CA ,

17 Niche users give it an average review of 4.7 stars.

Featured Review: Current Master's student says Marshall is a fantastic business program. So far, my academic experience has been nothing short of fantastic. I have never enjoyed school before, but almost every class I have learned new,... Marshall has clubs for almost every industry, so depending on your industry of interest, Marshall has clubs to prepare you for interviews and get you great exposure, and they're a great way to... Marshall is still relatively underrepresented in minority categories like women and people of color, but from my understanding, they are working to improve those numbers. .

Carey Business School

Baltimore, MD •

Johns Hopkins University •

  • • Rating 4.62 out of 5   26 reviews

Master's Student: Especially catered to the student who is a full time professional. Professors are incredible with a real world knowledge and experience that I feel is unequaled. ... Read 26 reviews

Johns Hopkins University ,

BALTIMORE, MD ,

26 Niche users give it an average review of 4.6 stars.

Featured Review: Master's Student says Especially catered to the student who is a full time professional. Professors are incredible with a real world knowledge and experience that I feel is unequaled. .

Read 26 reviews.

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Tepper School of Business

Pittsburgh, PA •

Carnegie Mellon University •

  • • Rating 4.73 out of 5   11 reviews

Master's Student: Embarking on Carnegie Mellon's Master in Business Analytics promises unparalleled growth. Its esteemed reputation in academia assures an intellectually stimulating environment, fostering collaboration and innovation. The meticulously crafted curriculum equips students with advanced analytical skills and a deep understanding of business dynamics. Beyond coursework, experiential learning opportunities abound, from hackathons to industry partnerships. Moreover, the vibrant community fosters inclusivity and camaraderie, enriching the overall experience. With each lecture and interaction, I anticipate expanding my knowledge, honing my skills, and becoming a catalyst for positive change. Carnegie Mellon's program is not just an education; it's a transformative journey toward personal and professional excellence. ... Read 11 reviews

Blue checkmark.

Carnegie Mellon University ,

PITTSBURGH, PA ,

11 Niche users give it an average review of 4.7 stars.

Featured Review: Master's Student says Embarking on Carnegie Mellon's Master in Business Analytics promises unparalleled growth. Its esteemed reputation in academia assures an intellectually stimulating environment, fostering... .

Read 11 reviews.

Hough Graduate School of Business

Gainesville, FL •

University of Florida •

  • • Rating 5 out of 5   4 reviews

Master's Student: The academics at UF are rigorous but prepare you for real life scenarios. The coursework is well rounded for students to be able ready for all aspects of business administration. ... Read 4 reviews

University of Florida ,

GAINESVILLE, FL ,

4 Niche users give it an average review of 5 stars.

Featured Review: Master's Student says The academics at UF are rigorous but prepare you for real life scenarios. The coursework is well rounded for students to be able ready for all aspects of business administration. .

Read 4 reviews.

College of Communication - Boston University

Boston, MA •

Boston University •

  • • Rating 5 out of 5   2 reviews

Master's Student: As a PR graduate student, I could not have asked for better course options. The between the mandated courses and electives, I have never felt more prepared to enter the industry. The courses are designed to simulate real work that you would be asked to do in a starting level position. I have created numerous press release, SWOT analysis and even created two PR campaigns. ... Read 2 reviews

Boston University ,

BOSTON, MA ,

2 Niche users give it an average review of 5 stars.

Featured Review: Master's Student says As a PR graduate student, I could not have asked for better course options. The between the mandated courses and electives, I have never felt more prepared to enter the industry. The courses are... .

Read 2 reviews.

Wisconsin School of Business at UW Madison

Madison, WI •

University of Wisconsin •

University of Wisconsin ,

MADISON, WI ,

Gies College of Business

Champaign, IL •

University of Illinois Urbana-Champaign •

  • • Rating 4.94 out of 5   17 reviews

Master's Student: The GIES experience has been superb. There are Zoom live sessions every week that you can attend or watch the videos for. There are multiple Zoom office hour opportunities weekly where you can ask direct questions about assignments, exams, or your own business. The professors are engaged, the curricula rigorous, and it's AACSB accredited. ... Read 17 reviews

University of Illinois Urbana-Champaign ,

CHAMPAIGN, IL ,

17 Niche users give it an average review of 4.9 stars.

Featured Review: Master's Student says The GIES experience has been superb. There are Zoom live sessions every week that you can attend or watch the videos for. There are multiple Zoom office hour opportunities weekly where you can ask... .

Terry College of Business

Athens, GA •

University of Georgia •

  • • Rating 5 out of 5   3 reviews

Master's Student: All of the professors are fantastic! They truly want us to succeed, and will work with you until you get it. I also appreciate their efforts to get to know each student. ... Read 3 reviews

University of Georgia ,

ATHENS, GA ,

3 Niche users give it an average review of 5 stars.

Featured Review: Master's Student says All of the professors are fantastic! They truly want us to succeed, and will work with you until you get it. I also appreciate their efforts to get to know each student. .

Read 3 reviews.

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Dedman College of Humanities and Sciences

Dallas, TX •

Southern Methodist University •

Southern Methodist University ,

DALLAS, TX ,

A. B. Freeman School of Business

New Orleans, LA •

Tulane University •

Tulane University ,

NEW ORLEANS, LA ,

Foster School of Business

Seattle, WA •

University of Washington •

  • • Rating 4.78 out of 5   9 reviews

Master's Student: I am enrolled in MBA currently. It is a great program with applied learning setup. I got an opportunity to meet multiple industry experts and have also been to company visits as well. The program lacks diversity though. ... Read 9 reviews

University of Washington ,

SEATTLE, WA ,

9 Niche users give it an average review of 4.8 stars.

Featured Review: Master's Student says I am enrolled in MBA currently. It is a great program with applied learning setup. I got an opportunity to meet multiple industry experts and have also been to company visits as well. The program lacks diversity though. .

Read 9 reviews.

Mays Business School

College Station, TX •

Texas A&M University •

  • • Rating 2 out of 5   3 reviews

Graduate Student: Im starting in the summer and my experience has been great. I will be entering as an MD/MBA student starting with the MBA. ... Read 3 reviews

Texas A&M University ,

COLLEGE STATION, TX ,

3 Niche users give it an average review of 2 stars.

Featured Review: Graduate Student says Im starting in the summer and my experience has been great. I will be entering as an MD/MBA student starting with the MBA. .

College of Business - Clemson University

Clemson, SC •

Clemson University •

  • • Rating 3.4 out of 5   5 reviews

Master's Student: The academics are good; however, there does appear to be a small-town/local preference for students (i.e. South Carolina locals, etc). I would like to see the school progress by becoming more selective on admissions using both professional and academic success as benchmarks. There are numerous students in the MBA program in particular which do not have any professional experience - it is hard to participate in a program such as an MBA when you do not have any experience to offer the group. ... Read 5 reviews

Clemson University ,

CLEMSON, SC ,

5 Niche users give it an average review of 3.4 stars.

Featured Review: Master's Student says The academics are good; however, there does appear to be a small-town/local preference for students (i.e. South Carolina locals, etc). I would like to see the school progress by becoming more... .

Joseph M. Katz Graduate School of Business

University of Pittsburgh •

  • • Rating 4.75 out of 5   12 reviews

Master's Student: Professors are distinguished, experienced industry experts. Their classes are all mostly challenging but the learning outcomes are definitely worth it! ... Read 12 reviews

University of Pittsburgh ,

12 Niche users give it an average review of 4.8 stars.

Featured Review: Master's Student says Professors are distinguished, experienced industry experts. Their classes are all mostly challenging but the learning outcomes are definitely worth it! .

Read 12 reviews.

Robert H. Smith School of Business

College Park, MD •

University of Maryland - College Park •

  • • Rating 4.8 out of 5   5 reviews

Master's Student: My experience at Smith school was truly amazing. I really liked how the classes were practical and allowed us to understand how businesses work in real life. Apart from this I am also glad I got to study in a diverse environment. Advance topics could have been included in few subjects. ... Read 5 reviews

University of Maryland - College Park ,

COLLEGE PARK, MD ,

5 Niche users give it an average review of 4.8 stars.

Featured Review: Master's Student says My experience at Smith school was truly amazing. I really liked how the classes were practical and allowed us to understand how businesses work in real life. Apart from this I am also glad I got to... .

Eli Broad College of Business

East Lansing, MI •

Michigan State University •

  • • Rating 5 out of 5   1 review

Current Master's student: The program has exelcent professors and organization which is appreciated since I am attending the EMBA program and do not want to waste time. ... Read 1 review

Michigan State University ,

EAST LANSING, MI ,

1 Niche users give it an average review of 5 stars.

Featured Review: Current Master's student says The program has exelcent professors and organization which is appreciated since I am attending the EMBA program and do not want to waste time. .

Read 1 reviews.

Florida State University College of Business

Tallahassee, FL •

Florida State University •

  • • Rating 4 out of 5   1 review

Graduate Student: Very flexible with program schedules. Advisors are great. However I would like to see more electives for MBA program and more concentrations. ... Read 1 review

Florida State University ,

TALLAHASSEE, FL ,

1 Niche users give it an average review of 4 stars.

Featured Review: Graduate Student says Very flexible with program schedules. Advisors are great. However I would like to see more electives for MBA program and more concentrations. .

Sy Syms School of Business Graduate Studies

New York, NY •

Yeshiva University •

Master's Student: Rigorous curriculum: The program's curriculum is designed to provide students with a strong foundation in accounting theory, principles, and practices. Students are challenged to think critically and develop problem-solving skills, which prepares them to excel in the accounting profession. Experienced faculty: The faculty members at Yeshiva University's Sy Syms Graduate School of Business are highly qualified and experienced in the accounting field. They bring real-world experience into the classroom, which enhances the learning experience for students. Professional development opportunities: The program provides students with access to various professional development opportunities, including internships, networking events, and career counseling. These resources can help students secure internships and job opportunities in the accounting field. ... Read 1 review

Yeshiva University ,

NEW YORK, NY ,

Featured Review: Master's Student says Rigorous curriculum: The program's curriculum is designed to provide students with a strong foundation in accounting theory, principles, and practices. Students are challenged to think critically and... Experienced faculty: The faculty members at Yeshiva University's Sy Syms Graduate School of Business are highly qualified and experienced in the accounting field. They bring real-world experience... Professional development opportunities: The program provides students with access to various professional development opportunities, including internships, networking events, and career counseling.... .

Bentley University McCallum Graduate School of Business

Waltham, MA •

  • • Rating 4.71 out of 5   21 reviews

Master's Student: I have had a fantastic experience at Bentley. The hybrid and fully online courses make it possible for me to have a full time job, take care of my young family, and complete my degrees in a reasonable amount of time. The professors are incredibly knowledgable in their fields and bring so much real world experience to the table. I've learned so much about leadership in my MBA courses that I've actively used in my job. ... Read 21 reviews

WALTHAM, MA ,

21 Niche users give it an average review of 4.7 stars.

Featured Review: Master's Student says I have had a fantastic experience at Bentley. The hybrid and fully online courses make it possible for me to have a full time job, take care of my young family, and complete my degrees in a... .

Read 21 reviews.

Muma College of Business

Tampa, FL •

University of South Florida •

University of South Florida ,

TAMPA, FL ,

Richard A. Chaifetz School of Business

St Louis, MO •

Saint Louis University •

  • • Rating 4.5 out of 5   4 reviews

Master's Student: I am in SLU's professional MBA program. The classes are good, but I have found that some professors give a tremendous amount of work that feels much more like undergrad vs. graduate school. I believe that the program is mostly comprised of recent graduates, so if you're a more experienced professional you should expect to be the oldest in the classroom. As an senior-level director with a heavy workload and as a mom, I can only successfully take one course at a time. Subsequently, this program will take me about 5 years to complete. Neighboring schools like WashU have switched to offering all classes in-person and online, and students have the choice to attend whichever they prefer/can. I feel SLU is behind in offering this benefit. Especially if they want to continue to attract busy professionals and executives who regularly travel for work, despite a pandemic. ... Read 4 reviews

Saint Louis University ,

ST LOUIS, MO ,

4 Niche users give it an average review of 4.5 stars.

Featured Review: Master's Student says I am in SLU's professional MBA program. The classes are good, but I have found that some professors give a tremendous amount of work that feels much more like undergrad vs. graduate school. I believe that the program is mostly comprised of recent graduates, so if you're a more experienced professional you should expect to be the oldest in the classroom. As an senior-level director with a heavy workload and as a mom, I can only successfully take one course at a time. Subsequently, this program will take me about 5 years to complete. Neighboring schools like WashU have switched to offering all classes in-person and online, and students have the choice to attend whichever they prefer/can. I feel SLU is behind in offering this... .

College of Liberal and Creative Arts - San Francisco State University

University of Pittsburgh

PITTSBURGH, PA

  • • Rating 4.43 out of 5   74

Southern California Institute of Architecture

LOS ANGELES, CA

  • • Rating 4.56 out of 5   9

Showing results 1 through 25 of 144

Marketing Graduate Program

As technology advances, marketing has become increasingly data-driven and scientific. Today, marketers use big data, quantitative analysis, social media analytics, and other tools to promote brands and products.

A graduate degree in marketing can help you develop valuable analytical and research skills. The expertise you gain during your studies can prepare you for advanced marketing positions in corporations, government agencies, nonprofit organizations, and other settings.

You can earn a master's or doctorate in marketing. Your long-term career goals and interests can help determine which marketing graduate program best fits your needs.

What Is a Graduate Degree in Marketing?

A graduate degree in marketing helps you gain a deeper understanding of marketing research, strategies, and theories. Depending on the program, you may study advanced topics like business analytics, quantitative research, and social media strategy.

A Master of Science (M.S.) in Marketing  is an interdisciplinary degree that blends business, economics, human resources, marketing, and other fields. Many M.S. programs allow you to specialize in brand management, international marketing, and other related areas.

A Master of Business Administration (M.B.A.) in Marketing focuses more narrowly on the business side of marketing. You will learn business fundamentals and strategies to help corporations optimize their marketing campaigns. This degree can be of value to people who want to work in managerial roles.

A Doctor of Business Administration (D.B.A.) in Marketing  is a longer commitment and a more rigorous degree that centers on marketing analytics and research. You will learn to collect and evaluate data,

How Long Does It Take to Earn a Graduate Degree in Marketing?

An M.B.A. or M.S. in marketing generally takes one to two years to complete if you enroll in classes full-time. You will take approximately 30 credit hours of coursework, and completion of the degree may require a capstone project or internship to graduate.

A D.B.A. in marketing typically takes five years to complete. You will take at least two years of coursework, conduct original research, and write a dissertation, including creating quantitative models and publishing your research.

Graduate Marketing Courses

All marketing graduate programs have unique course offerings and degree requirements. Depending on your interests, you may take classes on some of these topics:

  • Brand Management
  • Consumer Behavior
  • Digital and Social Media Analytics
  • International Business
  • Marketing Management
  • Marketing Research
  • Social Media Strategy

Many grad schools also require students to participate in experiential learning opportunities and internships. These initiatives can help you develop relationships with potential employers and practice your marketing skills in real-world situations.

Careers With a Graduate Degree in Marketing

A graduate degree in marketing could qualify you for advanced positions in the field. For instance, with a Master of Science in Marketing degree, you could pursue these exciting careers:

  • Corporate Marketing Strategist
  • Digital Marketer
  • Marketing Agency Manager
  • Marketing Consultant
  • Market Research Analyst
  • Product Marketing Manager

A D.B.A. in marketing could qualify you for specialized jobs in academia and research.

Selecting a Marketing Graduate Program

A graduate degree in marketing can enrich your knowledge and qualify you for a range of rewarding jobs. If you are ready to elevate your career, you can take the first step by finding suitable grad schools and applying.

Fortunately, Niche makes it easy to find a top marketing graduate program. Browse our comprehensive database  to find your ideal marketing graduate school today.

PhD Program

The marketing program offers two broad areas of research:  consumer behavior and quantitative marketing. Alternatively, students may focus on the interplay between these two broad areas (consumer behavior and quantitative marketing) and how the economics and psychology interface can help researchers better understand and predict marketing phenomena.

Consumer Behavior Track

In the consumer behavior track, students are exposed to the fundamentals of psychology (cognitive psychology, social psychology, and behavioral decision theory) and experimental research and on how to use them to address marketing problems, such as consumer judgment and decision making and the role of the multiple variables influencing this process (e.g., attitudes, emotions, motivation, individual differences, perception, social influence, etc).

Quantitative Marketing Track

In the quantitative marketing track, students are exposed to the fundamentals of economics (microeconomics, industrial organization, econometrics, etc.) and how to use them to address marketing problems such as mathematical modeling of buyer-seller interactions, consumer choice processes, the allocation of marketing resources into components of the marketing mix, and product development.

Program Overview

To cope with these expanding horizons, the program is designed to provide broad exposure to the advanced literature in each field. The program includes a series of marketing PhD seminars, the development of expertise in a particular social science discipline (economics and/or psychology), and technical skills appropriate to the analysis of the problems to be studied. Students select an area for intensive study and develop a program that trains them to comprehend and perform cutting-edge research in that field.

Consumer Behavior Curriculum

Quantitative Marketing Curriculum

Current student profiles

Dissertations & Placements

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Tepper School of Business

Tepper School

Ph.D. Program in Marketing

Studies include brand-choice models, analytical and structural models, marketing/operations interface, marketing/it interface, and theories of consumer behavior..

The Tepper School's doctoral program in marketing has a reputation of producing highly skilled and innovative researchers who are well grounded in the basic disciplines underlying marketing thought and who practice and create the state-of-the-art in marketing. Most go on to become faculty members at premier academic institutions throughout the world.

The Ph.D. program offers one of the most complete and solid sequence of Ph.D. courses among leading universities in the world. Students usually take one and a half years of required courses offered by the marketing, economics, psychology and statistics departments. After passing the qualifying exam at the end of one and a half years, they begin the research stage, find advisors according to their own research interests, and start writing their Ph.D. dissertation under the guidance of the advisors. Typically, it takes four to five years to complete the program and obtain the Ph.D. degree. In addition to rigorous course work, students benefit from the weekly seminars in which scholars from all over the world come present their most recent research. Students also have their own workshops in which they present their own research work.

The Tepper School boasts excellent faculty, specializing in adopting analytical, empirical and consumer behavior approaches to address fundamental marketing problems. Historically, Tepper School faculty and graduates have made fundamental contributions to marketing theory in the areas of brand-choice models, analytical models for marketing strategy, empirical structural models, conjoint analysis, marketing and operations management interface, marketing and information systems interface and theories of consumer behavior.

A few examples of research topics that students and faculty members have recently worked on are:

  • How a manager allocates marketing resources to various alternatives such as promotion, advertising and sales force. By developing decision support systems to aid managers, we hope to understand better the allocation problem and to improve marketing efficiency.
  • How to design new products while simultaneously considering consumer preferences, engineering constraints and design aesthetics.
  • How to understand latent preferences of online customers by statistically analyzing their web browsing patterns.
  • Psychological processes that drive consumer choice among alternative products. How we can help them make better decisions.

Starting from 1971, the Tepper School has produced a significant number of leading researchers in marketing, including at least ten chaired professors at top-ten business schools and many other world-renowned marketing researchers (high ratio given the size). Recent students who graduated from the Tepper School marketing program have obtained faculty positions at top research schools such as Chicago, Columbia, Duke, Stanford and New York University. More recent graduates have won dissertation awards from the American Marketing Association, the Association for Consumer Research, and the American Psychological Association.

Given the size of our Ph.D. program, these achievements of our Ph.D. alumni demonstrate the outstanding quality of our Ph.D. program and also win us the reputation as one of the best schools that produce the most promising marketing researchers.

As a Ph.D. student of marketing at the Tepper School, you will notice a few things that distinguish your experience at the Tepper School.

Outstanding Training in Economics, Psychology and Statistics Foundations

As a tradition, our students are required to obtain rigorous training in economics, econometrics, psychology and statistics. The comprehensive and rigorous training equips our students with a solid understanding of economics and psychology, the state-of-the-art research techniques, and cutting-edge approaches for solving fundamental research problems. Historically, this approach has had high payoffs - our students are not only capable of solving ground-breaking research problems using the most cutting-edge techniques, but also demonstrate great endurance in their future academic careers.

Comprehensive Sequence of Marketing Doctoral Courses

We offer the most complete sequence of Ph.D. courses. You will find many Ph.D. courses offered by marketing faculties that cover their research expertise. These marketing Ph.D. courses progressively and comprehensively introduce cutting-edge research methodologies, the development of literature in each discipline, and the most recent research interest of each faculty member. Faculty are almost available 24/7 to work with Ph.D. students. They also spend an enormous amount of time preparing students for their job market. Most students continue working with faculty at CMU even after graduating and enjoy a lifetime of support and friendship from them.

Close and Caring Working Relationship Between Faculty and Students

At the Tepper School, our most important mission is to produce the best Ph.D. students. We treat Ph.D. students as junior faculty and the excellent mentoring system guarantees enough time from faculty to each Ph.D. student. The school typically admits only a few students each year. The doctoral program is intentionally kept small in order to increase faculty-student interaction and to take advantage of the business school's resources. They develop, in close conjunction with the faculty members, flexible programs addressing their specific research interests. Our students have access to award-winning faculty - many of whom are leaders in their field. Our faculty works closely with students creating new knowledge on a daily basis with their students.

Inspiring and Innovative Inter-Disciplinary Research Environment

Recognized for our unique interdisciplinary environment, students are often encouraged to work across departmental lines. As a result, our graduates have opportunities to engage in groundbreaking research and sharpen their ability to solve complex problems through leadership and collaboration.

In summary, the marketing group has a strong commitment to research and devotes considerable resources to training future scholars. We emphasize the development of sophisticated, state-of-the-art research skills that are required to solve fundamental research problems and create new knowledge in a chosen area of marketing. The Ph.D. program welcomes applications from candidates from all countries with distinguished academic backgrounds who are interested in pursuing a career in research universities. Admission to the marketing program at the Tepper School offers the student an opportunity to continue in this tradition of high achievement and excellence.

Research Topics

The research focus of our program directly translates in their early involvement in research projects. Our doctoral students work closely with faculty members to produce high quality research in several relevant marketing topics.

  • Behavioral and Experimental Economics
  • Charitable Giving and Nonprofit Marketing
  • Consumer Financial Decision Making
  • Consumer Happiness/Satisfaction
  • Electronic Commerce
  • Hedonic Adaptation
  • High Tech Marketing
  • Judgment and Decision Making
  • Micro-marketing
  • Optimal Pricing Strategies
  • Service Productivity and Performance Pay
  • Sports Marketing and Celebrity Endorsements
  • Structural Estimation Methods
  • Two-sided Market Pricing

P lease visit our Ph.D. Student Profiles page t o view the profiles of our current doctoral candidates.

Program details.

  • Requirements
  • Tepper 2023
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  • Academic Calendar
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PhD Degree Program in Marketing

Marketing is fundamentally concerned with the description and prediction of decision outcomes involving all aspects of the firm that relate to its customers, competitors, distributors, and business regulators. Interest in description and prediction, in turn, is associated with the improvement of marketing decision making.

Marketing is an interdisciplinary field that draws upon theory and methodology from a wide variety of sources, including psychology, sociology, mathematics, statistics, and economics. Recent developments in the field include new methods and theories for understanding buyers’ perceptions and preferences, probabilistic choice models, models for allocating marketing resources,  econometric analysis of large data bases, and micro-economic models for marketing strategy.

The Wharton School’s Marketing Department has had a long tradition in the development of new research methodologies and the successful implementation of new decision models and techniques in the practice of marketing.

Information Sessions about Admissions for 2025

Objectives of the program.

The program’s specific objectives are:

  • To provide an interdisciplinary environment for the generation of creative ideas in marketing;
  • To provide sufficient analytic skills for evaluation (and implementation) of these ideas, i.e., critical insight;
  • To provide training in the communication of these ideas to others; and
  • To encourage a type of cumulative contribution to the marketing field by a process of learning how to learn, i.e., the strategy of scholarly inquiry.

These objectives are implemented by means of a varied program of seminars, joint research projects, and colloquia.

DEGREE REQUIREMENTS

The Wharton Doctoral Programs consist of two distinct phases: pre-candidacy and candidacy. In general, during the pre-candidacy phase the student completes

  • the required coursework
  • preliminary examinations
  • any requirements imposed by the student’s specific Department or Program such as additional qualifying examinations and research papers.

Upon satisfying all of these requirements, the student applies in writing to their Department Ph.D. Faculty Coordinator for admission to candidacy. The Coordinator will review the student’s record and make a recommendation to the Vice Dean. Upon approval by the Vice Dean, the student is admitted to candidacy.

The candidacy phase comprises

  • preparation and defense of the dissertation proposal
  • doctoral dissertation
  • final defense of the dissertation

CANDIDACY REQUIREMENTS

The following are the specific requirements for the Marketing Department.

Before admission to candidacy , the student is required to:

  • Complete the required 15 credit units of graduate level courses as described in detail in the Coursework section below.
  • Take and pass the Marketing Qualifying Examination offered at the end of the first year.
  • Complete a faculty-supervised First Year Research Paper due approximately August 25, before the start of the second year.
  • Complete a faculty-supervised Second Year Research Pape r due by approximately August 25, before the start of the third year.
  • Complete all forms required by the University. Link to forms:  https://doctoral-inside.wharton.upenn.edu/forms/
  • The Ph.D. program in marketing is based on the completion of the dissertation as well as a minimum of fifteen graduate level course units.
  • These courses assume that the student has a basic knowledge of various business areas, computer programming, calculus, and matrix algebra.
  • Of the 15 course units, a maximum of 4 can consist of transfer courses for graduate work at other universities with approval of the Department’s PhD Coordinator.
  • In addition, only 2 of the 15 course units can be independent study courses.
  • Courses are taken from the following categories:

MAJOR Field Courses - 5.0 CU

The Marketing Department requires that students take five course units (cu) of Ph.D. seminars .

  • Students can select the Quantitative Track or the Consumer Behavior Track when choosing which marketing seminars to take, according to their research interests.
  • If a required Marketing Seminar is not offered, students may submit a request to the Marketing Department’s Doctoral Committee for a course substitution.
  • The required seminars are:

Consumer Behavior Track : 3 credit units as follows

  • MKTG 9500 (0.5 cu) and MKTG 9510 (0.5 cu)
  • MKTG 9520 (0.5 cu) and MKTG 9530 (0.5 cu)
  • MKTG 9540 (0.5 cu)
  • MKTG 9560 (0.5 cu)

Quantitative Track: 3 credit units as follows

  • MKTG 9540 (0.5 cu) and MKTG 9550 (0.5 cu)
  • MKTG 9560 (0.5 cu) and MKTG 9570 (0.5 cu)
  • MKTG 9500 (0.5 cu)
  • MKTG 9520 (0.5 cu)

Seminars required for all students : 2 credit units

  • MKTG 9400 (0.5 cu)
  • MKTG 9410 (0.5 cu)
  • MKTG 9420 (0.5 cu)
  • MKTG 9430 (0.5 cu)

Please see the links on the right for Course descriptions and schedules. Students wishing to take any of these courses need permission from the course instructor before they can register for them. Please see  Program Advising and Registration for details about how to enroll in these courses, and how to set up an Independent Study section (MKTG 9990).

Basic Courses - 3.0 to 4.0 CU

Economics Requirements

  • ECON 7100 and ECON 7110 ( Microeconomic Theory I & II) OR
  • ECON 6100 (Microeconomic Theory) and ECON 6110 (Game Theory and Applications) OR
  • BEPP 9500 (Managerial Economics)

Statistics Requirements

  • STAT 5000 and STAT 5010 (or PSYC 6110 and PSYC 6120)
  • STAT 5150 and 5160
  • STAT 5200 and 5210
  • STAT 9700 and 9710
  • ECON 7300 and 7310
  • SOCI 5351 (Quantitative Methods II) and STAT 5010

*Non-statistics Wharton PhD students may take STAT 9270, 9610 (Statistical Methodology – previously STAT 541), 9620 and STAT 5420  as electives only after fulfilling one of the required course combinations listed above. Students who would like to take these courses are required to ask for an interview with the instructor and receive his/her permission.

Exceptions to these sequences, or the ability to “mix and match” courses from these sequences, is allowed- however, must receive written approval from the current doctoral coordinator of the statistics department program.

Courses in a Related Field - 2.0 to 3.0 cu

Students also complete course units in related fields. A partial list of possible related fields includes:

  • Communications Research
  • Decision Processes
  • Econometrics
  • Information Systems
  • Operations Research

Electives - 4.0 to 5.0 cu

marketing phd program

  • Marketing Degree Program
  • Joint Doctoral Degree Program in Marketing and Psychology
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For more information or to request admission application forms:

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Ph.D. in Marketing

Program information.

The University of Kansas doctoral program in marketing aims to prepare students for academic careers at tier 1 research universities. Faculty members closely supervise doctoral students pursuing their doctorate in one of the two tracks offered: consumer behavior or quantitative.

Each student is assigned an academic advisor, who guides the student in course selection and other general academic requirements. Students will begin to collaborate with faculty members on research projects early in the doctoral program, enabling them to have more than one paper under advanced review at premier marketing journals as they begin the job search in their penultimate year in the program.

Application deadlines

Priority: December 15, 2023

Final: January 10, 2024

  • Application requirements

The marketing department has young and dynamic faculty, dedicated to producing high-quality research that is published in top-tier marketing and interdisciplinary journals. Students will begin to collaborate with faculty members on research projects early in the doctoral program.

Part of our mission is to develop effective teachers. To that end, all doctoral students are required to teach at least two sections as independent instructors. The school and university prepare and reward doctoral students for excellence in teaching through various programs and awards.

Program details

Major courses.

MKTG 901: Research Methods in Marketing

MKTG 951: Consumer Behavior

MKTG 952: Introduction to Marketing Models

MKTG 957: Managerial Issues in Marketing

Consumer Behavior tool courses

BE 917: Advanced Managerial Econ OR ECON 700: Survey of Microeconomics

BSAN 920: Probability for Business Research OR MATH 727: Probability Theory

BSAN 921: Statistics for Business Research

PSYC 791: Statistical Methods in Psychology II

PSYC 818: Experimental Research Methods in Social Psychology

PSYC 894: Multilevel Modeling

Consumer Behavior supporting courses

Choose at least five of the following courses, with advisor's approval.

PSYC 723: Advanced Cognitive Psychology

PSYC 725: Cognitive Neuroscience

PSYC 735: Psycholinguistics I

PSYC 774: Advanced Social Psychology I

PSYC 775: Advanced Social Psychology II

PSYC 787: Multidisciplinary Perspectives on Gerontology and Aging

PSYC 896: Structural Equation Modeling I

PSYC 933: Seminar: The Measurement of Attitudes

PSYC 991: Longitudinal Data Analysis

Courses outside the list below may also be considered, with advisor's approval.

Quantitative tool courses

BSAN 921: Statistics for Bus. Res. OR MATH 728: Statistical Theory

BSAN 922: Advanced Regression

ECON 817: Econometrics I

ECON 818: Econometrics II

Quantitative supporting courses

BE 917: Advanced Managerial Econ OR ECON 730: Topics in Industrial Org

ECON 800: Optimization Techniques I

ECON 801: Microeconomics I

ECON 809: Optimization Techniques II

EECS 836: Machine Learning OR  EECS 837: Data Mining

EECS 839: Mining Special Data

BIOS 902: Bayesian Statistics

Other substitional courses for the above supporting courses may be from the list below with advisor's approval:

ECON 916: Advanced Econometrics II (Time Series, VAR models)

EECS 649: Introduction to Artificial Intelligence

More information:

View a detailed list of courses in the Academic Catalog .

Requirements

Area of concentration.

Each aspirant, with the assistance of his or her faculty advisor and the area faculty, selects an area of concentration.

The area of concentration is selected from the traditional business disciplines of accounting, analytics, information, and operations, finance, human resource management, marketing, organizational behavior, and strategic management. An aspirant may also propose an interdisciplinary area of concentration that is a combination of these disciplines or include emphasis such as international business, law, and economics.

The aspirant must take at least five advanced courses in the area of concentration. These courses may include those offered outside the School of Business.

Supporting areas

Coursework in the area of concentration is supplemented and strengthened by study in one or two supporting areas. A supporting area is one that supplements and complements the area of concentration.

The aspirant will satisfy the supporting area requirement by taking at least four advanced courses in the supporting areas (at least two courses in each of two supporting areas, or at least four courses in one supporting area). Courses recommended for preparation for the qualifiers may not be included in satisfying the supporting area requirement.

Research methodology

For successful qualifier assessment, the student’s program of study should include adequate preparation in research methodology.

Sound research is always grounded on sound methodology. A doctoral student in marketing has the opportunity to develop methodological skill in probability and statistics, optimization, uncertain reasoning, game theory, and econometrics. A typical doctoral dissertation often utilizes one or more of the following research methodology: empirical, analytical, behavioral, and computational.

  • Comprehensive exams
  • Dissertation proposal
  • Dissertation defense

Some students can complete the program in four years.

Program faculty

Jonathan Beck

  • Assistant Professor
  • Marketing and Business Law academic area

Kissan Joseph

  • Area Director, Marketing and Business Law
  • Crown/Sherr Professor

Yexin Jessica Li

  • Dean's/Frank S. Pinet Professor

Ahreum Maeng

  • Associate Professor

Murali K. Mantrala

  • Ned N. Fleming Professor

Lauren Min

  • AT&T Foundation Professor

Marketing doctoral students

Syed Amir Alisha

  • Ph.D. Student

Ajmal Basheer

  • Ph.D. Candidate

Majedeh Esmizadeh

NYU Stern Logo

PhD | Marketing

marketing phd program

The Ph.D. in Marketing

Stern’s Ph.D. program in marketing trains students to perform research in a broad array of behavioral areas such as consumer psychology, information processing, and judgment and decision making. The program also teaches students how to conduct research that develops econometric and statistical models to investigate consumer, firm, and market phenomena. The behavioral work in the department emphasizes experimental methodologies while the marketing science research focuses on structural models and Bayesian analyses. Applications of theory focus on current topics such as branding, social networks and media, word of mouth, and the use of digital media. The department is proud of a long tradition of close collaboration between doctoral students and faculty members.

Explore Marketing

Discover our other fields of study.

Purdue Mitchell E. Daniels, Jr. School of Business logo

The Marketing area at the Mitchell E. Daniels, Jr. School of Business has a long tradition of leadership in doctoral education. The school’s marketing PhD graduates are among the nation's best in terms of the impact of their research on the profession, according to a study by Academic Assessment Services. Purdue graduates were one of only five sets of alumni to be ranked in the top 15 on each of five separate measures of influence.

In their doctoral coursework, marketing PhD students learn theoretical models and their empirical applications related to consumer behavior, organization buying behavior, pricing, product design, advertising, promotion, sales force, distribution, new product planning, marketing planning, and strategy decisions

The objective of the program is to educate cutting-edge future researchers who will contribute to the advancement of marketing and management science. We appreciate that marketing is both an art and a science and will prepare you for a career in academia, marketing consulting, marketing research/analytics, UX/UI design, business development and more.

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Most Trusted #4

Morning Consult, 2022

Best Value School #7

The Wall Street Journal / Times Higher Education, 2022

Most Innovative School in the U.S. Top 10

US News and World Report, 2023

Want to Learn More? 

If you would like to receive more information about doctoral study in Marketing, please fill out the form and an Admissions Specialist will be in touch to connect you with a department representative!

Contact us for more information. [email protected]

Program Details

Faculty and Students

  • Undergraduate
  • Master of Accounting
  • Full Time MBA
  • Evening Executive MBA
  • Weekend Executive MBA
  • Charlotte Executive MBA

PhD in Marketing

UNC Kenan-Flagler is a global leader in the field of empirical modeling and a destination department for marketing scholars who have a genuine interest in combining managerial relevance with academic rigor. The Marketing Area conducts managerially relevant research using rigorous empirical and analytical techniques, creates synergy between their research and teaching, and makes an impact on the business community and society by actively disseminating their insights.

PhD Marketing students learn to conduct research using rigorous empirical and analytical techniques. As a doctoral student, you will learn to unlock the full value of marketing data to better understand customers and improve marketing efforts. We actively share the newfound insights we glean to benefit the business community and society.

Typical Course Schedule by Year

During the first two years of the PhD program, you focus on courses that develop the tools you need to produce high-quality research. A faculty member, who acts as your advisor, is assigned to you when you enter the program.

  • Marketing I
  • Marketing II
  • Issues in the Design and Analysis of Research in Marketing
  • Seminar in Marketing Research Methodology
  • An original research paper written under the supervision of a faculty member is required for presentation and critique.
  • Economic Foundations in Marketing
  • Advanced Psychometric Measurement and Data Analysis in Marketing
  • A Comprehensive Written Examination covers all of the courses you take in the first two years of the PhD program
  • An oral presentation of your current research
  • Full-time research
  • With consent of your advisor, you may attend/participate or present at external national or international conferences after your second year.
  • Dissertation and Oral Defense is expected prior to the end of the fifth year.
  • Preparing for the job market
  • PhD students may take any elective course offered by UNC Kenan-Flagler or other UNC or Duke departments with guidance from your advisor.
  • Your are invited to participate in all marketing-related research seminars and guest speakers offered at UNC Kenan-Flagler.

View our current Marketing PhD students .

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Marketing PhD Program

Marketing is an interdisciplinary field that examines the interactions of consumers and businesses in the marketplace. Academic research in marketing draws upon theories and methodology from a wide variety of fields, including psychology, sociology, mathematics, statistics, and economics. Faculty members in Marshall’s marketing department represent numerous theoretical backgrounds and substantive interests. As mentors, they encourage students to identify their own interests and develop the analytic and methodological skills to pursue their own research questions.

Marketing PhD Program

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CONCENTRATIONS

Quantitative marketing.

This area of marketing shares theories and methodologies with economics, mathematics, and statistics. Faculty advising students in this area are experts in a variety of topics such as

  • Applications of artificial intelligence in marketing
  • Understanding how businesses manage social interactions
  • The impact of digital platforms on different industries
  • Social networks and network structures in markets
  • Strategic pricing decisions
  • Distribution-channel strategies
  • Innovation and product growth
  • Global markets

Consumer Psychology

This area of marketing shares theories and methodologies with social and cognitive psychology and behavioral economics. Faculty advising students in this area are experts in a variety of topics such as

  • Status and luxury goods
  • Branding and consumers’ attachments to brands
  • Consumers’ strategies to maintain a positive self-evaluations
  • Emotions and their effects on consumers’ valuations of products
  • How the use of technology affects consumers’ enjoyment and memories of experiences
  • Consumers' responses to service and product failure
  • Budgeting and saving decisions
  • Consumer Creativity

Developing Marketing Scholars

The aim of the PhD program in marketing at USC is to develop outstanding researchers and prepare them for productive careers in academia. During their studies, students will transition from consumers of knowledge to producers and disseminators of knowledge.

Marshall’s PhD program in marketing is highly selective. The small size of the program allows for close collaborations between students and faculty and for students to tailor their program of study to fit their background and research interests.

From the beginning of the program, students have the opportunity to engage in different research projects and receive guidance and mentorship from faculty experts. Students are strongly encouraged to develop their own research program and have the freedom to pursue their own ideas.

Faculty members are experts in their areas and are highly committed to the training and guidance of PhD students.

Faculty Coordinator: Gülden Ülkümen, Professor of Marketing

REQUIREMENTS

During their first two years in the program, students are required to complete a series of classes in marketing as well as in other departments in Marshall and USC at large.

Within marketing, PhD students complete four marketing seminars (two in quantitative marketing and strategy, two in consumer behavior). These seminars cover the key areas of academic marketing research and provide students a broad perspective of the field of marketing.

Fall Semester — Even Years

MKT 613: Marketing Models in Consumer and Business-to-Business Markets

Spring Semester - Odd Years

MKT 616: Consumer Behavior Theory and Research

Fall Semester - Odd Years

MKT 615 Strategic and Marketing Mix Models

Spring Semester - Even Years

MKT 618: Consumer Behavior and Decision Making

In addition, students take classes in other departments in the business school (e.g., Management and Organizational Behavior, Data Science), as well as in departments across campus (e.g., economics, psychology, statistics, computer science).

First Year Summer Research Paper

The first year paper allows students to develop their own research interest and to demonstrate their research potential. Students develop an original research question and provide initial tests of their predictions. A faculty mentor and other marketing faculty form the first year research paper committee that guides the student’s process.

Qualifying Exam

Following the spring semester of their second year, students will take part in a qualifying exam that leads to the assessment of whether the student is ready for ascension to candidacy. The topics pursued in the qualifying exam often evolve into a substantial portion of the student’s dissertation. A faculty mentor and other faculty members from marketing and from outside the department form the qualifying exam committee that guides the student’s process.

After passing the qualifying exam, students are admitted to PhD candidacy and pursue their research, culminating in their dissertation.

Research Mentorship

Students work with different research mentors over the course of the program. In the first two years, students work with different faculty member each semester, in order to expose students to different researchers and research approaches. By the end of year two, students should have identified a primary research mentor who will guide them until completion of the dissertation, i.e., their faculty advisor.

Year 1: In year 1, the research mentor aims to advise the student with their courses, studies, and overall strategies in the program. Students may assist with a faculty research project if it offers a good learning experience and does not interfere with classes and other program requirements. In some cases, the relationship may involve the student working on their own research project, in which case the research mentor serves as an advisor. Further, the research mentor may be involved in guiding the development of the first-year paper.

Year 2: In year 2, the student should gain further research skills by assisting the faculty mentor with a research project that offers a good learning experience. Activities may include data collection, data cleaning, data organizing, coding, and estimation for empirical projects, and checking models and proofs for theoretical projects. In some cases, the relationship may involve the student working on their own research project, in which case the research mentor serves as an advisor. Further, the research mentor advises the student in developing the second-year paper.

Year 3: In year 3, the student will continue to gain research skills by working on research projects from previous years that should involve different faculty. If not yet done, the student will start developing their own research projects and agenda. The research mentor will primarily serve as an advisor.

Year 4: In year 4, the student will continue to improve their research skills, advancing research projects from previous years, and start new ones. The research mentor will continue to serve as an advisor.

Year 5: In year 5, the research mentor serves to advise the student on completion of the dissertation. In most cases, the advisor will serve as the student’s dissertation chair.

You will work hands-on in a thriving research culture with constant exposure to new and important ideas. Marshall is ranked 5th in the world in research for the years 2018–2022 by the UT-Dallas Research Rankings.

Our faculty regularly publish in the field’s top journals, such as:

  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of Consumer Research
  • Marketing Science
  • Management Science

Our faculty also continuously publish in the premiere journals of related disciplines

  • American Economic Review
  • Journal of Personality and Social Psychology
  • Journal of experimental Psychology: General
  • Psychological Science
  • The Rand Journal of Economics

Selective List of Journal Publications With Students

From the very beginning of the program, students collaborate with faculty on research projects with the goal of producing research that will be published in the top journals. Below, please find a selection of recent articles that resulted from these collaborations. * denote current or former PhD students.

Ceylan*, Gizem, Kristin Diehl, and Wendy Wood (forthcoming), “To Imagine or Not to Imagine: A Meta-Analysis Investigating the Effectiveness of Mental Simulation of Positive Experiences on Behavior,” Journal of Marketing .

Ceylan*, Gizem, Kristin Diehl, and Davide Proserpio (forthcoming), “Words Meet Photos: When and Why Visual Content Increases Review Helpfulness,” Journal of Marketing Research .

Chandrasekaran*, Deepa, Gerard J. Tellis and Gareth James (2022), “Leapfrogging, Cannibalization, and Survival during Disruptive Technological Change: The Critical Role of Rate of Disengagement,” Journal of Marketing.

D’Angelo*, Jennifer K., Kristin Diehl, and Lisa A. Cavanaugh. "Lead by Example? Custom-Made Examples Created by Close Others Lead Consumers to Make Dissimilar Choices." Journal of Consumer Research 46, no. 4 (2019): 750-773.

Donovan*, Leigh Anne and Priester, Joseph (2020). Exploring the psychological processes that underlie interpersonal forgiveness: Replication and extension of the model of motivated interpersonal forgiveness. Frontiers in Psychology.

Donovan*, Leigh Anne Novak, and Joseph R. Priester. "Exploring the psychological processes underlying interpersonal forgiveness: The superiority of motivated reasoning over empathy." Journal of Experimental Social Psychology 71 (2017): 16-30.

Dukes, Anthony and Yi Zhu* (2019) “Why Customer Service Frustrates Consumers: Exploiting Hassel Costs by a Tiered Customer Service Organization,” Marketing Science, 38(3): 500-515.

Hong*, Jihoon, Max Wei and Gerard J. Tellis (2022), “Machine Learning for Creativity: How Similarity Networks Can Identify Successful Projects in Crowdfunding,” Journal of Marketing .

Jayarajan*, Dinakar, S. Siddarth, and Jorge Silva-Risso. "Cannibalization vs. competition: An empirical study of the impact of product durability on automobile demand." International Journal of Research in Marketing 35, no. 4 (2018): 641-660.

Paulson*, Courtney, Lan Luo, and Gareth M. James. "Efficient large-scale internet media selection optimization for online display advertising." Journal of Marketing Research 55, no. 4 (2018): 489-506.

Pei*, Amy, and Dina Mayzlin (2021), "Influencing the Influencers." Marketing Science, forthcoming.

Proserpio, Davide, Isamar Troncoso*, and Francesca Valsesia* (2021) "Does gender matter? The effect of management responses on reviewing behavior." Marketing Science, Forthcoming.

Gerard J. Tellis, Ashish Sood, Nitish Sood, Sajeev Nair* (2023), “Lockdown Without Loss? A Natural Experiment of Net Payoffs from to Covid COVID-19,” Journal of Public Policy and Marketing .

Troncoso*, Isamar and Lan Luo (2023), “Look the Part? The Role of Profile Pictures in Online Labor Marketplace,” Marketing Science .

Valsesia*, Francesca and Kristin Diehl (2022), “Let Me Show You What I Did Versus What I Have: Sharing Experiential Versus Material Purchases Alters Authenticity and Liking of Social Media Users,” Journal of Consumer Research¸ Volume 49, October, p. 430-449.

Tellis, Gerard J., Deborah J. MacInnis, Seshadri Tirunillai*, and Yanwei Zhang*. "What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand prominence." Journal of Marketing 83, no. 4 (2019): 1-20.

Valsesia*, Francesca, Kristin Diehl, and Joseph C. Nunes (2017), “Based on a True Story: Making People Believe the Unbelievable,” Journal of Experimental Social Psychology, 71, 105-110

Valsesia*, Francesca, Joseph C. Nunes, and Andrea Ordanini (2021), “I Am Not Talking to You: Partitioning an Audience in an Attempt to Solve the Self-Promotion Dilemma,” Organizational Behavior and Human Decision Processes, 165, 76-89.

Valsesia*, Francesca, Davide Proserpio, and Joseph C. Nunes. "The Positive Effect of Not Following Others on Social Media." Journal of Marketing Research (2020): 0022243720915467.

Xu*, Zibin, Yi Zhu and Shantanu Dutta (Forthcoming), “Platform Screening Strategies And The Role of Niche Sellers on Service Provision”, International Journal of Research in Marketing

Xu*, Zibin and Anthony Dukes, (2021) “Personalization, Customer Data Aggregation, and the Role of List Price,” Management Science, forthcoming.

Xu*, Zibin, and Anthony Dukes. "Product line design under preference uncertainty using aggregate consumer data." Marketing Science 38, no. 4 (2019): 669-689.

Zhang*, Mengxia and Lan Luo (2023), “Can Consumer Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp,” Management Science , Vol. 69, No. 1, 25–50

Zhu*, Yi and Anthony Dukes (2017), “Prominent Attributes under Limited Attention,” Marketing Science, 36(5): 683-698.

Faculty Honors

The research of our faculty has been recognized repeatedly as innovative and highly impactful. Faculty members have been named fellows in the field’s leading professional organizations.

  • American Marketing Association IO Lifetime Achievement Award
  • Vijay Mahajan Lifetime Contribution to Marketing Strategy Award
  • Alpha Kappa Psi Award
  • Harold H. Maynard Award
  • William F. O’Dell Award
  • Donald R. Lehmann Award
  • John D.C. Little Award
  • INFORMS Society for Marketing Science Long-term Impact Award
  • Fellow of INFORMS Society for Marketing Science
  • Fellow of American Marketing Association
  • Fellow of Association of Consumer Research
  • Fellow of Society of Consumer Psychology

Proven Thought Leaders

Our faculty have a substantial role in shaping the discipline through their positions as editors, associate editors and editorial board members of:

  • Journal of Consumer Psychology

Our faculty also include former presidents of major professional organizations, such as the Association for Consumer Research, the Association for Consumer Psychology, and INFORMS Society of Marketing Science (ISMS).

Program Culture

The culture of the program is research focused, collegial, supportive, and highly interactive. PhD students are “junior colleagues” encouraged to participate in academic research with faculty from the very beginning. The low PhD student/faculty ratio coupled with the marketing faculty’s “open door” policy promotes frequent and meaningful interactions between faculty and students about research, careers and teaching. Students also serve as colleagues and mentors to each other and often develop papers together.

Research Environment Faculty and students attend weekly scholarly presentations from invited faculty from around the world. In addition internal brown bag seminars and reading groups allow students and faculty to exchange ideas and receive feedback on research topics.

Student Background Our students come from all of over the world. They have strong academic backgrounds and bring with them a variety of experiences prior to joining the program.

Awards Marketing Ph.D. students have contributed to the field by publishing in leading journals and winning numerous prestigious research awards, including the SCP Sheth Award and the William O’Dell Award for long term contributions to marketing for articles published in the Journal of Marketing Research. Students have been recipients of INFORMS Society for Marketing Science (ISMS) Doctoral Dissertation Competition Award, finalists for the John D. Little Award for best paper in Marketing Science, and early career achievement award in marketing. Student research proposals have been funded by the Marketing Science Institute (MSI) and the Institute for The Study of Business Markets (ISBM).

PHD STUDENTS

Stephan (steve) carney.

  • PhD Student in Marketing

Maansi Dalmia

Aparna jayaram, soohyun kim.

Our PhD graduates contribute to marketing research and practice throughout the world. We have a long history of mentoring PhD students who are on the faculty of top universities around the world.

Recent Placements (2023-2019)

Elisa Solinas (2023) Assistant Professor, IE, Spain

Wensi Zhang (2023) Assistant Professor, University of Texas at Dallas, USA

Gizem Ceylan (2022) Postdoctoral Researcher, Yale University

Ilya Lukibanov (2022) Data Scientist, AXS, USA

Sajeev Nair (2022) Assistant Professor, University of Kansas, USA

Isamar Troncoso (2022) Assistant Professor, Harvard Business School, USA

Chaumanix Dutton (2021) Assistant Professor, Arizona State University, USA

Jihoon Hong (2021) Assistant Professor, Arizona State University, USA

Mengxia Zhang (2021) Assistant Professor, Ivey Business School, Western University, Canada

Jennifer D'Angelo (2020) Assistant Professor, TCU, USA

Amy Pei (2020) Assistant Professor, Northeastern University, USA

Yao Yao (2019) Assistant Professor, San Diego State University, USA

APPLYING TO THE PhD PROGRAM

Dates + deadlines.

December 15, 2023: Application Deadline - Accounting, Data Sciences & Operations, and Management & Organization* 

January 15, 2024: Application Deadline - Finance & Business Economics and Marketing 

The link to the PhD Program application is available on the Admissions page and the next opportunity to apply is for Fall 2024 admission. Late applications may or may not be considered at the discretion of the admissions committee. 

Admissions decisions are made from mid-February to mid-April. You will be notified by email when a decision has been made.

ADMISSIONS CONTACT

Ph.D. Program USC Marshall School of Business 3670 Trousdale Parkway, BRI 306 Los Angeles, California 90089-0809 EMAIL

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Stay Informed + Stay Connected

Haslam College of Business Ph.D. Program

Ph.d. program.

The Haslam College of Business’ Ph.D. program in marketing aims to prepare students for impactful careers as academics at leading research universities.

We emphasize  collaborative student-faculty relationships , which are critical for helping students develop the skills necessary for a successful academic career. We keep our program small to ensure that students can – from the moment they arrive on campus – work closely with faculty mentors who share their research interests.

The program relies on  research-oriented milestones  (e.g., formal research proposal in year one, defense of second year paper) that fulfill requirements while allowing students to develop a robust research portfolio. This creates very competitive vitae for our graduates entering the job market.

Students self-select into a marketing strategy or consumer behavior research track, each of which includes a carefully selected  individualized curriculum  to support students’ particular interests.

  • Program Overview
  • Admission to the Program
  • Academic Information
  • Student Profiles
  • Student Testimonials

marketing phd program

Marketing PhD Specialization

General information.

The subject of marketing is concerned with the exchange process between individuals and organizations. The objective of the doctoral program is to gain an understanding of how this process develops and evolves. Also, research methods for improving the practice of marketing for the benefit of organizations and institutions, consumers, and society are investigated. Most doctoral students accept academic positions upon completion. In addition to recommended course work, students participate in research projects, either individually or jointly with faculty or fellow students, and write an original dissertation. Current faculty interests in marketing include theoretical and institutional aspects of (1) product policies, (2) managing advertising and other forms of promotion, (3) establishing and managing distribution systems, (4) pricing decisions, (5) strategic planning, (6) competitive analysis, (7) consumer decision making, (8) marketing research and data analysis, (9) marketing organizations, (10) international marketing, and (11) social and political issues.

Admission Requirements

Applicants who plan to major in marketing must have completed an undergraduate degree. An MBA is not required and prior degrees need not be in business. An admission committee of faculty members reviews all completed applications. While the committee considers all relevant factors in its recommendations, important factors include past academic performance and GMAT scores. The GRE can be substituted for the GMAT but the GMAT is preferred. In some cases we may request a personal interview. Successful students have good communication skills, are intellectually curious, and self-motivated. Students must satisfy the university’s language proficiency requirements in order to qualify for a teaching assistantship.

Recommended Preparation Prior to Entry

Students entering the PhD Program as marketing majors should be comfortable with the basic concepts of calculus and linear algebra before they arrive on campus. It is strongly recommended that all new marketing majors carefully review this material during the summer before entering the program.

Marketing Area Faculty Coordinator

Assc. Prof. Amin Sayedi, Marketing Area Faculty Coordinator, would be glad to answer your questions. Contact him by email ( [email protected] ).

New PhD students majoring in marketing are initially advised by the Marketing Area Faculty Coordinator. Until the student’s supervisory committee has been established (usually by the end of the first year), the Marketing Area Faculty Coordinator assists the student in choosing appropriate courses, approves course of studies, and monitors the student’s progress.

At the end of each academic year, the Marketing Department faculty will provide every doctoral student with a formal evaluation of his or her progress in the program. At the start of the second year, the evaluation will be done by faculty members who supervised the student’s first year paper. At the start of the third year, the evaluation will be by the student’s supervisory committee and will be based on coursework, 1st & 2nd year papers, and participation in departmental seminars and workshops.

Course Requirements for Marketing Major

Marketing majors are required to take at least 18 courses (in addition to MKTG 599, the Marketing Work­shops; and MKTG 600, Independent Study) distributed across their major and minor areas of study. There must be a minimum of four courses in each area of study.

The following courses are required for all market­ing majors. The number of credits for each course is indicated in parentheses after the course number.

Three of these six seminars are offered each year. All marketing majors are expected to participate in the Marketing Workshop (MKTG 599) each quarter of the regular academic year in which they are enrolled in residence.

Research Methods Minor Area Requirements Marketing is a three-area program. In addition to the marketing area, all students majoring in marketing are required to choose Research Methods and one supporting area. Research methods courses should be considered in two stages: (1) basic statistics and (2) special topics electives. Students should take a minimum of 18 credits, involving typi­cally two basic statistics courses and four electives. The basic courses require prior or concurrent prepa­ration in mathematics. It is expected that some students will have more extensive background preparation in mathematics and/or be more oriented toward quantitative methods than other students, so there are two suggested tracks for taking basic statistics courses.

Stage 1. Basic Statistics

Math prerequisites

Stage 2. Special Topics Electives

There are a variety of areas that can be pursued, depending on the student’s dissertation research area. Four are listed below but other variations are possible.

Experimental design/analysis

Multivariate statistics

Econometrics

Mathematical Modeling

A variety of other useful research methods courses may be found. Please check the university course catalog and talk to professors who are knowl­edgeable about these subjects.

Other Minor Area Requirements The supporting minor area depends upon the student’s research interest. However, students are strongly recommended to choose a behavioral science discipline (anthropology, economics, psychology or sociology). The student must take a minimum of four courses in each minor area. There are many course options that are possible in the various supporting fields. Further, the courses change from year to year so it is difficult to provide an accurate and up-to-date listing. Below are courses that have been offered and are relevant to marketing. Please check the university catalog, the instructors, and your marketing faculty advisors before registering for one of these classes.

Economics Minor – The economics minor area must include the following three-course sequence:

and at least one additional course selected in consultation with the marketing doctoral area coordinator or the student’s supervisory committee. The following economics courses are recommended:

Psychology Minor – A minor area in psychology in­volves taking at least four classes from the following list of relevant courses.

Sociology Minor – A minor area in sociology involves taking at least four classes from the following list of relevant courses.

Anthropology Minor – A minor area in anthropology involves taking at least four classes from the following list of relevant courses.

A Typical Course Schedule

RM = Research Methods

Second Year

First Year Research Paper During the summer between their first and second year, doctoral students will work with one or more faculty members to prepare ~20 page paper that demonstrates their ability to summarize a body of research, identify key findings that suggest research hypotheses, and propose a methodology to test these hypotheses. The faculty committee will evaluate the paper, providing written feedback as to its overall quality and suggest improvements. The student will make a short presentation (20-30 minutes) of their 1st year paper during the fall quarter of their second year. The student will be given a pass or revise evaluation. An acceptable revision will be required before the start of winter quarter. Faculty will be encouraged to provide the resources necessary for the student to test some of the hypotheses during the second year. The goal is to have a publishable paper under review before the second year.

Second Year Research Paper In addition to preparing and sitting for the written area examination, students will be expected to develop a second research paper, one more closely linked to the likely dissertation, during the time period between the 2nd and 3rd years. This paper will be due by the start of winter quarter, presented during winter quarter, and developed under the direction of a faculty committee. The committee would most likely consist of members of the student’s supervisory committee.

Course Requirements for Marketing Minor

Students who minor in marketing select courses from the following three lists. Students with three area programs are required to take three courses while students with four area programs are required to take at least two courses. All minors must register for the Marketing Workshop (MKTG 599) for six quarters.

List A – Recommended classes for all quantitatively-oriented marketing minors.

List B – Recommended classes for all behaviorally-oriented marketing minors.

List C – Recommended classes for strategy-oriented marketing minors.

Other Requirements

Written Area or Qualifying Examination It is expected that students will complete all course work required for a major in marketing by the end of their second year. After completing this course work, each marketing PhD student must demonstrate his or her academic competency in marketing by passing a written area examination. The marketing area exam is offered during the Summer Quarter each year.

General Examination After successful completion of all major and minor course work and written area exams, the supervisory committee administers a general examination. The purpose of the general examination is to enable the student orally to demonstrate a command of the subject matter in marketing and his or her minor areas of study, the ability to recognize significant research questions in marketing, and the expertise to develop research strategies and methods appropriate to these research questions. The student’s supervisory committee determines the precise format of the general exam. Typically, the general examination involves a discussion of the student’s dissertation proposal. After passing the general exam, the student is admitted to candidacy and develops and/or refines a dissertation topic. The reading committee guides the student’s dissertation.

Dissertation The candidate’s dissertation must represent an original and independent investigation. It should reflect not only the mastery of research techniques, but also the ability to select an important problem and to deal with it competently.

Once the dissertation proposal is well defined the reading committee approves it. Approval follows the student’s presenting a version of the proposal in the Marketing Workshop (MKTG 599). After formal approval of the dissertation proposal, the student completes the research and writes the dissertation.

The candidate must register for a minimum of 27 credits of BA 800, Doctoral Dissertation, over a period of at least three quarters.

Final Examination The final examination, which is administered by the supervisory committee, is an oral defense of the dissertation. The candidate may be asked to revise or extend portions of the dissertation before it is fully acceptable to the committee. If so, he or she then has 60 days to file the dissertation with the Graduate School.

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Department of Management and Marketing PhD Program

Ph.D. students in the Department of Management and Marketing take core seminars in Theory Construction, Behavioral Theory, Research Methods, and Strategy. Students can specialize their research agenda around topics such as sustainability, sales management, innovation and entrepreneurship, consumer or organizational behavior, consumer or organizational culture and social impact. We provide a stimulating and supportive environment where students work closely with faculty and fellow students to gain valuable research and teaching skills to prepare them for an academic career. We have unique, hands-on, tailored mentorship programs for both teaching and research. In addition to courses within our department, students take courses and work with faculty from University of Wyoming’s departments in economics, psychology, education, communications, and data science/statistics.

Situated on the high plains in Southeastern Wyoming and surrounded by forests and mountains in most directions, Laramie, Wyoming is home to University of Wyoming. The location offers a spirited offbeat college town, with an abundance of outdoor recreation, deep western roots, and a vibrant cultural scene ( https://www.visitlaramie.org/ ). In September 2023, Outside Magazine named Laramie Wyoming as the most affordable mountain town in the west https://www.outsideonline.com/adventure-travel/destinations/north-america/most-affordable-mountain-town/ .

Quick Links For Prospective Students

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Faculty Research Profiles

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START YOUR JOURNEY TODAY

Linda L. Price, Director, Marketing Ph.D. Program Dept. 3275 1000 E. University Ave. Laramie, WY 82071 Phone: 307-766-3124 Email: [email protected]

2024-2025 General Catalog

marketing phd program

Business, Bachelor of Science Graduate School of Management

Office & Contact Information

Accepting freshmen in Fall 2025 and transfer students in Fall 2027; current students are accepted beginning in Fall 2027.

Bachelor of Science in Business at the UC Davis Graduate School of Management

The UC Davis Bachelor of Science in Business offers a core foundation anchored in math, statistics and economics while building competencies in fundamental areas of business. Business majors choose to specialize in one or two of the following areas:

Marketing & Business Analytics

  • Management & Strategy

The major is a first-of-its-kind campus partnership between the Graduate School of Management, College of Letters & Science, and College of Agricultural & Environmental Sciences.

The Graduate School of Management awards the Bachelor of Science in Business.

The major requirements below are in addition to meeting  University Degree Requirements  &  College Degree Requirements ; unless otherwise noted. The minimum number of units required for the Business Bachelor of Science is 108.

Students may not double major in the Business Major and Economics or Managerial Economics. In addition, students in the Business Major may not be granted minors offered by the Graduate School of Management.

Specialization Areas

Strategy & management.

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  26. Department of Management and Marketing PhD Program

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