rv park business plan

RV Park Business Plan Template

Written by Dave Lavinsky

RV Park Business Plan

You’ve come to the right place to create your RV Park business plan.

We have helped over 1,000 entrepreneurs and RV park owners create business plans and many have used them to start or grow their RV Parks.

What is an RV Park Business Plan?

An RV Park business plan is a plan to start and/or grow your RV park. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your full financial projections.  

What are the Main Types of RV Parks?

There are a number of different kinds of RV parks, some examples include:

• Traditional RV Park – a park specifically designed for RVs, with amenities such as hookups, laundry facilities, and recreation areas.
• Resort RV Park – a higher-end park with luxury amenities such as pools, hot tubs, and activities like golf or water sports.
• Seasonal/Year-Round RV Park – a park that is only open during certain times of the year or operates on a year-round basis.
• Franchise RV Park – a park that is part of a franchise system, allowing for brand recognition and support from the parent company.
• Converted Land/Boondocking Site – utilizing land or space to allow for boondocking, camping without hookups or amenities.
• Glamping Site – a more luxurious and glamorous camping experience, often offering amenities such as yurts or cabins.

No matter what type of RV park you plan to open, your business plan should outline your specific vision for a successful RV park business and how it will stand out from other RV parks. This can include unique features or amenities, target demographic and psychographic profiles, and marketing plan.  

How Do You Get Funding for Your RV Park Business Plan?

RV parks are often funded through small business bank loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for an RV Park business plan or business plan for campground.  

Sample Business Plan for a Profitable RV Park

Below is a template to help you create each section of a successful RV Park business plan.

Executive Summary

Business overview.

Custer’s Best RV Park is a new RV park located in Custer, South Dakota. The company is founded by Charles Carter, an RV park and campground manager who has over ten years of experience working in the RV Park industry. Charles began his career working as a campground attendant and worked his way up to a management position in an RV park and campground near a busy national park. Now that Charles has garnered a positive reputation for exceptional customer service, management, and budgeting skills, he is ready to venture out and establish his own RV park business – Custer’s Best RV Park. Charles is confident that his ability to find and retain highly effective RV park staff, optimize the budget, and build positive customer relationships will quickly garner demand from RV campers looking for the best RV park business in South Dakota. Charles plans on recruiting a team of experienced and motivated professionals to help manage the day to day complexities of running an RV park business – customer service, marketing, leasing and rent collection, budgeting and financial reporting, and cleaning and maintenance.

Custer’s Best RV Park will provide a safe, clean, and welcoming environment for RV campers with an extensive list of amenities and services to go along with each rental. Custer’s Best will accommodate both short-term vacationers looking for a convenient spot near Custer’s Park and people seeking a full-time RV living space. Custer’s Best RV Park will be the ultimate choice in Custer for RVers while being the best-priced RV park in town.

Product Offering

The following are the amenities that Custer’s Best RV Park will provide:

• Full-hookup service (electricity, water, sewer, WiFi)
• Clubhouse with full kitchen, fitness room, showers, laundry, library, and game room
• Camp store (food, beverages, toiletries, emergency kits, cleaning supplies, games, etc.)
• Swimming pool
• Children’s playground
• Campground and picnic area
• Guided tours of Custer Park and surrounding areas

Customer Focus

Custer’s Best RV Park will target all campers, tourists, vacationers, seasonal RVers, and full-time RVers looking for the most fun and convenient spot near Custer Park, South Dakota. No matter the customer, Custer’s Best RV Park will deliver the best amenities, services, and all-around welcoming environment.

Management Team

Custer’s Best RV Park will be owned and operated by Charles Carter. He has recruited an experienced marketer, Sally Smith, to be his marketing director and handle all aspects of advertising, marketing, and promotions for the RV park.

Charles Carter is a graduate of the University of South Dakota with a Bachelor’s degree in Business Administration. He has been working at a local RV park and campground for over a decade, beginning as a campground attendant and working his way up to campground manager. Charles’s organizational, problem solving, and communication skills have garnered him a reputation for being an effective manager.

Sally Smith has a Masters degree in Marketing from the University of South Dakota. Charles relies strongly on Sally’s sales and marketing expertise to promote the business and attract target customers. Sally has worked on multiple marketing campaigns for other recreation, campground, and RV Park businesses and will play an essential role in Custer’s Best RV Park management team.

Success Factors

Custer’s Best RV Park will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly qualified team of campground attendants available 24/7 to lead activities and tours, answer questions and provide information on the area, and perform cleanup and maintenance services when needed.
• Comprehensive list of amenities available to ensure campers feel welcome with all the conveniences of home.
• Custer’s Best RV Park offers the best pricing around. Their pricing strategy is the most cost effective compared to the competition.

Financial Highlights

Custer’s Best RV Park is seeking $220,000 in debt financing to launch its RV park. The funding will be dedicated towards purchasing the land and building out the facilities. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, utilities, and marketing costs. The breakout of the funding is below:

• Purchase of the land: $90,000
• Build-out of the RV Park, campground, store, and clubhouse:  $100,000
• Three months of overhead expenses (payroll, utilities): $110,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Custer’s Best RV Park.

Company Overview

Who is custer’s best rv park.

Custer’s Best RV Park is a newly established full-hookup RV park and campground in Custer, South Dakota. Custer State Park, a 71,000 acre expanse of spectacular terrain packed with recreational activities such as hiking, mountain biking, and wildlife tours. Custer’s Best RV Park will provide the most amenities for the price, making it the first choice for campers in the area. Custer’s Best will provide a comprehensive list of amenities and services to suit both short-term vacationers and full-time RVers. Their full-service approach includes a comprehensive set of property oversight, maintenance, guided tours, as well as a clubhouse with laundry facilities, fitness center, showers, kitchen, and game room for campers to enjoy.

Custer’s Best RV Park will be able to manage camper onboarding, site maintenance, guided tours, leasing and rent collection for long-term campers, and campground activities. The team of professionals are highly qualified and experienced in RV park and campground management. Custer’s Best RV Park makes RV life convenient and enjoyable for its campers.

Custer’s Best RV Park History

Custer’s Best is owned and operated by Charles Carter, a former campground manager who has a Business Administration degree from the University of South Dakota. Charles has worked for an RV park and campground near a busy national park for over ten years. Charles’s tenure with the RV park and campground has given him the skills and knowledge required to start his own company. Charles has worked hard to grow a large network of industry professionals and RV enthusiasts ready to help promote the business to their friends and families.

Since incorporation, Custer’s Best RV Park has achieved the following milestones:

• Registered Custer’s Best RV Park, LLC to transact business in the state of South Dakota.
• Has a land contract in place to purchase the property from the current owner.
• Reached out to numerous contacts to include RV park attendants, managers, and RV enthusiasts to spread the word about the upcoming RV park in Custer.
• Began recruiting a staff of campground attendants, maintenance technicians, and security personnel to work at Custer’s Best RV Park.

Custer’s Best RV Park Services

• Full hookups (electricity, water, sewer, WiFi)

Industry Analysis

The U.S. Campground and RV Park industry is an estimated $6.2B market. RV camping is a popular recreation activity in the United States, with approximately 41M Americans participating in this recreation activity each year. According to the Recreational Vehicle Industry Association, there are approximately 30M RV enthusiasts, including RV renters, across the country, creating a niche market with an enthusiastic target audience. The RV industry continues to post increasing sales numbers year over year. According to Dun & Bradstreet, there are over 4,000 RV parks across the nation, with combined annual revenue of $2.8B.

The U.S. Campground and RV Park industry demands drivers include personal income and tourist travel. The industry is highly fragmented with 50 of the largest companies accounting for only around 30% of all industry revenue. Most RV park owners are privately held, single-location enterprises.

Profitability depends heavily on the occupancy rate and the effectiveness of the marketing campaign. RV park operators can gain a competitive advantage by offering diverse site offerings and amenities or by operating in desirable locations.

Customer Analysis

Demographic profile of target market.

Custer’s Best RV Park will target all campers, tourists, vacationers, and full-time RVers looking for the most fun and convenient spot near Custer Park, South Dakota. No matter the customer, Custer’s Best RV Park will deliver the best amenities, services, and all-around welcoming environment.

The precise demographics for Custer, South Dakota are:

Customer Segmentation

Custer’s Best will primarily target the following customer segments:

• In-state campers/vacationers looking for a place to stay near Custer State Park.
• Out-of-state tourists/vacationers looking for a place to stay near Custer State Park.
• RV enthusiasts/people looking for a semi-permanent/permanent residence for their RV.
• Seasonal RVers/people looking for a place to stay in Custer, South Dakota on a seasonal basis.

Competitive Analysis

Direct and indirect competitors.

Custer’s Best RV Park will face competition from other RV parks with similar business profiles. A description of our direct competitors is included below.  

Kuster Kamps RV Park

Kuster Kamps RV Park provides full-hookup RV rentals. Located in Custer, the Kuster Kamps RV Park is able to provide a convenient location for campers headed to Custer State Park. Their list of services include full-hookup accommodations including utilities, water, sewer, and internet, picnic tables and tent campgrounds, and a swimming pool.

Kuster Kamps’ promise is to deliver excellent customer service, amenities, and maintenance of the RV park and campground. The team of experienced RV park management professionals assures the park is run smoothly, freeing the campers to enjoy their stay.  

SD RV Park is a thriving RV park business that provides outstanding RV rental accommodations for campers. SD RV Park provides comprehensive services and amenities including full-hookup rental space, a communal kitchen and laundry, and campground activities scheduled throughout the week in peak seasons. The owners of SD RV Park are RV park and campground management professionals so they understand how an RV park should be operated, maintained, and marketed. Campers can depend on their 24/7 staff availability for any maintenance issues that come up. By choosing SD RV Park, RVers can rest assured they will have a relaxing vacation.  

RecVe’s Park & Campground

RecVe’s Park & Campground is a trusted Custer RV park and campground that provides superior service to RV enthusiasts looking for both short-and-long-term rental space. They are able to provide a one-stop shop for campers in the Custer State Park recreation area. RecVe’s Park & Campground offers full-hookup rental spaces, a camp market, and guided tours. RecVe’s is the premium choice for full-time RVers with exceptional customer service and round the clock maintenance available.

Competitive Advantage

Custer’s Best RV Park will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly qualified team of camp attendants onsite 24/7 to provide visitor information, emergency maintenance, and security.
• Comprehensive menu of services and amenities that provides campers with the greatest flexibility and most options as compared to the competition.

Marketing Plan

Brand & value proposition.

Custer’s Best RV Park will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled campground attendants that provide a comprehensive set of services (guided tours, campground activities, maintenance, cleanup, and round the clock security).
• Unbeatable pricing to its customers – Custer’s Best RV Park offers tiered pricing packages as well as a la carte options to give campers the flexibility to pay for what they need, and skip what they don’t.

Promotions Strategy

The promotions strategy for Custer’s Best RV Park is as follows:  

Word of Mouth/Referrals

Charles Carter has built up an extensive list of contacts over the years by providing exceptional RV park management and customer service. Many of these contacts have communicated to Charles that they kept renewing their contracts because they were happy with the service he was providing. Once Charles advised them he was leaving to open his own RV park, they signed commitments to follow him to the new RV park business and help spread the word of Custer’s Best RV Park.  

Professional Associations and Networking

Custer’s Best RV Park will become a member of professional associations such as the South Dakota Campground Owners Association and the National Association of RV Parks & Campground (ARVC). They will focus their networking efforts on expanding their customer network.  

Print Advertising

Custer’s Best RV Park will invest in professionally designed print ads to display in programs or flyers at industry networking events and in local newspapers and magazines.  

Website/SEO Marketing

Custer’s Best RV Park will utilize their in-house marketing director that designed their print ads to also design their website. The website will be well organized, informative, and list all their services and amenities that Custer’s Best is able to provide. The marketing director will also manage Custer’s Best’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Custer RV park” or “RV park near me”, Custer’s Best RV Park will be listed at the top of the search results.  

Social Media Marketing

The marketing director will manage all of Custer’s Best RV Park’s social media marketing strategy including maintaining an active presence on various social media platforms and working with brand ambassadors and influencers to promote the RV park on their social media channels.  

The pricing of Custer’s Best RV Park will be moderate with more flexibility in pricing packages than their competitors so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Custer’s Best RV Park.

Operation Functions:

• Charles Carter will be the Owner and Campground Manager. He will oversee all staff and manage customer relations. Charles has spent the past year recruiting the following staff:
• Sally Smith – Marketing Director who will execute on all marketing efforts for Custer’s Best.
• Jill Miller – Staff Accountant will provide all client accounting, tax payments, and monthly financial reporting.
• Marty Johnson – Maintenance Director who will provide all maintenance for the RV park.
• Joe Williams – Head Camp Attendant who will supervise all seasonal and hourly camp attendants for the RV park.

Milestones:

Custer’s Best RV Park will have the following milestones complete in the next six months.

7/1/2022 – Finalize contract to purchase the land.

7/15/2022 – Finalize personnel and staff employment contracts.

8/1/2022 – Begin build-out of Custer’s Best RV Park.

8/15/2022 – Begin marketing campaign and networking at industry events.

8/22/2022 – Finalize rental contracts with first customers.

9/1/2022 – Custer’s Best RV Park opens for business.

Sally Smith has a Masters degree in Marketing from the University of South Dakota. Charles relies strongly on Sally’s sales and marketing expertise to promote the business and attract customers. Sally has worked on multiple marketing campaigns for other recreation, campground, and RV Park businesses and will play an essential role in Custer’s Best RV Park management team.

Financial Plan

Key revenue & costs.

The revenue drivers for Custer’s Best RV Park are the RV park rental fees they will charge to the campers for renting a space. Custer’s Best will offer multiple pricing options to accommodate short-term and long-term rentals. Additional fees for RV park services and amenities will be charged on a per-use basis. Alternatively, customers may pay for a per-stay or a per-season pass to secure access to all amenities.

The cost drivers will be the overhead costs required in order to staff the RV park. The expenses will be the payroll cost, utilities, supplies, and marketing materials.

Funding Requirements and Use of Funds

• Build-out of the RV Park, campground, store, and clubhouse: $100,000

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of occupied rentals per day: 10
• Average fees per month: $40,000
• Average expenses per year: $330,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

You can download our free RV Park business plan template PDF . This RV Park business plan template can help you through the business planning process for your own RV park business.

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Back to All Business Ideas

How to Start an RV Park: Cost, Location & Profit Potential

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on June 23, 2023 Updated on July 3, 2024

Investment range

$705,800 - $1,212,300

Revenue potential

$400,000 - $500,000 p.a.

Time to build

6 – 12 months

Profit potential

$160,000 - $200,000 p.a.

Industry trend

Recreational vehicles are a popular means of travel in the U.S. and are a less expensive option than vacationing in hotels. In fact, more the 11 million households in the U.S. own an RV, and people rent RVs as well, making the campground and RV park worth nearly $9 billion. 

If you have a love of RVing, you could start your own RV park and get in on that industry.

But first, you’ll need some business know-how. Luckily, this step-by-step guide details all the business insights you need to start a successful RV park.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

• Work in the great outdoors
• Give people a comfortable place to rest and have fun
• Market is rebounding after the pandemic
• Requires a large investment
• Have to find suitable land

RV park industry trends

Industry size and growth.

• Industry size and past growth – The U.S. campgrounds and RV park industry is worth $8.7 billion in 2023 after growing .1% annually for the last five years.(( https://www.ibisworld.com/united-states/market-research-reports/campgrounds-rv-parks-industry/ ))
• Growth forecast – The U.S. campgrounds and RV parks industry is projected to grow 8.2% in 2023.
• Number of businesses – In 2023, 16,313 campground and RV park businesses are operating in the U.S. 
• Number of people employed – In 2023, the U.S. campgrounds and RV parks industry employs 66,036 people.

Trends and challenges

• Many RV parks have become communities with many amenities and activities.
• RV parks are getting so busy that people have to book them far in advance.
• Current fuel prices are keeping some RVers from going on the road.
• Many current RV parks are expanding and adding amenities, making it difficult for smaller RV parks to compete.

Demand hotspots

• Most popular states – The most popular states for campground managers are California, Texas, and Florida. (( https://www.zippia.com/campground-manager-jobs/ ))
• Least popular states – The least popular states for campground managers are Wyoming, Vermont, and North Dakota.

What kind of people work in RV parks?

• Gender –  39% of campground managers are female, while 61% are male. (( https://www.zippia.com/campground-manager-jobs/demographics/ ))
• Average level of education – The average campground manager has a bachelor’s degree.
• Average age – The average campground manager in the US is 44.5 years old.

How much does it cost to start an RV park business?

Startup costs for an RV park range from $700,000 to well over $1 million. The largest cost is the preparation of the campsites with hookups, gravel roads, and RV pads. These costs also assume that you’ll add amenities such as a pool.

How much can you earn from an RV park business?

You can likely charge around $50 per night for each site. These calculations will assume that you’ll have 50 sites. Your profit margin should be around 40%. 

In your first year or two, you might have an average of 40 sites rented for 200 nights per year, bringing in $400,000 in revenue. This would mean $160,000 in profit, assuming that 50% margin. 

As you gain traction, you might have 40 sites rented 250 nights a year. With annual revenue of $500,000, you’d make a tidy profit of $200,000.

What barriers to entry are there?

There are a few barriers to entry for an RV park. Your biggest challenges will be:

• Funding the startup costs
• Finding suitable land

Related Business Ideas

Outdoor Opportunities: How to Start a Campground

How to Start a Bike Shop: Cost & Profit Potential

Wheels of Fortune: How to Start an RV Rental Business

Step 2: hone your idea.

Now that you know what’s involved in starting an RV park, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research could give you the upper hand even if you’ve got the perfect product. Conducting robust market research is crucial, as it will help you better understand your customers, your competitors, and the broader business landscape.

Analyze your competitors 

Research RV parks in your area to examine their services, price points, and customer reviews.

• Make a list of RV parks that offer similar services. 
• Review your competitors’ services– their features, pricing, and quality – and marketing strategies
• Check out their online reviews and ratings on Google, Yelp, and Facebook to get an idea of what their customers like and dislike.
• Identify your competitors’ strengths and weaknesses. 

This should identify areas where you can strengthen your business and gain a competitive edge to make better business decisions.

Why? Identify an opportunity

You’re looking for a market gap to fill. For instance, maybe the local market is missing an RV park with an indoor pool or one that has an arcade.

You might consider targeting a niche, such as a family style RV park.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your services

In addition to renting the campsites, you could generate revenue from an arcade, or by selling snacks, beverages, and camping merchandise. 

How much should you charge for RV park sites?

Your prices should be based on market prices in your area and the number of amenities you offer, but also on your operating costs.

Once you know your costs, use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

People of all ages like to RV so you should market on both Instagram and Facebook.

Where? Choose an RV Park location

To find suitable land, you should engage with a real estate agent to help you with your search. Here are some factors to consider when choosing the right location for an RV park business:

• Demand Analysis: Research local tourism and RV traffic patterns.
• Accessibility: Near major roads with clear entry/exit points.
• Size & Topography: Ample space, level ground, and scenic views.
• Utilities: Access to water, sewage, electricity, and WiFi.
• Local Regulations: Confirm zoning and permits for RV park use.
• Environmental Factors: Check flood plains, soil quality, and protected habitats.
• Safety: Proximity to emergency services and low crime.
• Nearby Attractions: Close to landmarks, parks, or entertainment.
• Development Potential: Ensure no nearby projects will negatively impact the park.
• Cost: Balance land price with budget and ongoing costs.
• Community Engagement: Gauge local receptiveness and potential partnerships.

Step 3: Brainstorm an RV Park Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “RV park” or “RV campground”, boosts SEO
• Name should allow for expansion, for ex: “JourneyExpand Estates” and “NomadNest Parklands” over “WanderWheel Haven” and “VistaView RV Retreat”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead and reserve your business name with your state, start the trademark registration process, and complete your domain registration and social media account creation. 

Your business name is one of the key differentiators that sets your business apart. Once you pick a name, reserve it and start with the branding, it’s hard to switch to a new name. So be sure to carefully consider your choice before moving forward. 

Step 4: Create an RV Park Business Plan

Here are the key components of a business plan:

• Executive Summary: Provide a brief summary of your RV park business plan, highlighting key aspects like location, target customers, and financial objectives.
• Business Overview: Describe the nature of your RV park business, including its size, amenities, and any unique features like scenic views or recreational activities.
• Product and Services: Detail the services you offer, such as RV site rentals, amenities like hookups and showers, and any additional services like campfire rentals or guided tours.
• Market Analysis: Analyze the demand for RV parks in your chosen location, considering factors like tourism trends, the size of the RV community, and the preferences of potential customers.
• Competitive Analysis: Identify and assess other RV parks in the area, emphasizing what sets your park apart, such as competitive pricing, exceptional facilities, or convenient location.
• Sales and Marketing: Outline your marketing strategies to attract RV enthusiasts, including online advertising, partnerships with travel websites, and promotions for long-term stays.
• Management Team: Introduce the team members responsible for managing and operating the RV park, highlighting their experience in hospitality and campground management.
• Operations Plan: Describe the day-to-day operations of the RV park, covering aspects like check-in procedures, maintenance schedules, security measures, and customer service protocols.
• Financial Plan: Present financial projections, including startup costs, revenue forecasts, operating expenses, and expected profitability for your RV park business.
• Appendix: Include any supplementary materials that support your business plan, such as site maps, photos of the RV park, marketing materials, and financial statements.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to RV parks. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your RV park will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company ( LLC ) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.  Here’s how to form an LLC .
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.  Read how to start a corporation here .
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Venture capital: Venture capital investors take an ownership stake in exchange for funds, so keep in mind that you’d be sacrificing some control over your business. This is generally only available for businesses with high growth potential.
• Angel investors: Reach out to your entire network in search of people interested in investing in early-stage startups in exchange for a stake. Established angel investors are always looking for good opportunities. 
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like  Kickstarter  and  Indiegogo  offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like  Fundable  and  WeFunder  enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding an RV park business. You might also try crowdfunding if you have an innovative concept.  

Step 8: Apply for RV Park Licenses and Permits

Starting an RV park business requires obtaining a number of licenses and permits from local, state, and federal governments.

You’ll need the proper zoning permit from your state. Check with your state and local governments before you purchase the land so that you know they will allow an RV park.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your RV park business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as  CampLife , RoverPass , or Campspot , to manage your bookings, maintenance, check ins, and payments.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Create a website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism. You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Your customers are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. SEO will help your website appear closer to the top in relevant search results, a crucial element for increasing sales. 

Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Book Now”. This can sharply increase purchases. 

Here are some powerful marketing strategies for your future business:

• Social Media Engagement: Leverage popular social media platforms like Facebook and Instagram to showcase your RV park’s amenities, stunning views, and guest experiences. Engage with your audience through posts, comments, and promotions to build a loyal online community.
• Local Partnerships: Forge partnerships with local businesses, tourism offices, and travel agencies to cross-promote each other. Offer package deals or discounts to customers who visit your RV park through referrals from these partners.
• Seasonal Promotions: Create attractive seasonal promotions and discounts to encourage off-peak visits. Consider special offers for holidays, extended stays, or mid-week bookings to attract a diverse range of customers throughout the year.
• Online Review Management: Encourage satisfied guests to leave positive reviews on popular review sites like Yelp, TripAdvisor, and Google. Respond promptly to negative reviews, addressing concerns and demonstrating your commitment to customer satisfaction.
• Event Hosting: Organize events or themed weekends at your RV park, such as outdoor movie nights, barbecue cook-offs, or nature walks. Promote these events through local media and online platforms to attract both local and visiting RV enthusiasts.
• Referral Programs: Implement a referral program where existing customers receive discounts or perks for referring friends and family. Word of mouth is a powerful marketing tool in the RV community, and incentivizing referrals can amplify your customer base.
• Email Marketing Campaigns: Build an email list of past guests and potential customers. Send out regular newsletters with updates on promotions, events, and exclusive offers, keeping your audience engaged and informed about what your RV park has to offer.
• Geo-targeted Advertising: Utilize online advertising platforms to target potential RV travelers in specific geographic locations. Tailor your ads to highlight your park’s unique features and amenities that would appeal to the preferences of travelers in different regions.
• Customer Loyalty Programs: Implement a loyalty program that rewards repeat customers with discounts, free nights, or exclusive access to premium amenities. Recognizing and appreciating customer loyalty can foster a strong and lasting relationship with your RV park.
• Community Involvement: Get involved in the local community by sponsoring events, participating in local fairs, or supporting charitable causes. Building a positive reputation within the community can lead to increased support and referrals for your RV park.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your RV park meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your RV park business could be: 

• Experience nature’s beauty with our RV park nestled in a serene wilderness, offering a getaway like no other.
• Discover unparalleled tranquility at our RV park, where peace and relaxation meet.
• Create lifelong memories in our family-friendly RV park, where adventure and bonding go hand in hand.

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running an RV park business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in RV parks for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in RV parks. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for an RV park business include:

• Park Attendants – check ins, customer service
• Maintenance Workers – maintain sites and common areas
• Marketing Lead – create and implement marketing strategies
• General Manager – scheduling, accounting

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run an RV Park – Start Making Money!

RV parks are wonderful places for travelers to stay and enjoy the great outdoors, and owning one can make for a fun lifestyle. It takes quite an investment to get started, but you should be able to see a nice return on that investment over time.

Now that you know what’s involved, it’s time to shop for land and get your successful RV park started!

• RV Park Business FAQs

RV parks can be profitable businesses, depending on factors such as location, amenities, pricing, occupancy rates, and operational efficiency.

A typical day at an RV park involves activities such as check-ins and check-outs of RV guests, maintenance and upkeep of park facilities, provision of amenities, assisting guests with inquiries and needs, and social interactions among guests.

The growth potential of an RV park varies depending on factors such as market demand, location, competition, and expansion opportunities. Parks in popular destinations, with limited competition, or with potential for amenities expansion may have higher growth potential.

An RV park is primarily a hospitality and leisure business. It falls under the category of accommodation services, catering to recreational vehicle owners and travelers seeking a temporary or long-term place to park their RVs or campers.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm an RV Park Name
• Create an RV Park Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for RV Park Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run an RV Park - Start Making Money!

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How to Start an RV Park Business in 14 Steps (In-Depth Guide)

Updated:   February 21, 2024

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The RV lifestyle is more popular than ever, with over 1 million households now owning an RV in the United States. According to a report by the RV Industry Association , RV shipments are expected to hit 589,100 units in 2022, an all-time high and indicative of the growing demand for RV travel and vacations. With more RVs on the road, quality places for them to park are also in increasing demand.

Starting an RV park can be an extremely lucrative business opportunity for those looking to capitalize on this growing trend. Not only can park owners bring in steady nightly and monthly rental income, but additional revenue streams like utility hook-ups, convenience stores, and recreation rentals can also boost the bottom line. An RV park with 50 spaces could generate over $500,000 in annual revenue.

This guide will show you how to start a RV park. Topics include market research, competitive analysis, business accounting, obtaining business insurance, sourcing equipment, and more. Here’s everything you need to know to start a RV park.

1. Conduct RV Park Market Research

Market research is an important factor in designing a thorough business plan. It offers insight into your financial projections, target market, local market saturation, trends in services and products, and more. There are two types of market research, primary and secondary, both are required to start your own RV park.

Some details you’ll learn through market research include:

• Specific data on privately-owned RV camping park economics shows the immense earnings potential.
• The actual profit margins for RV park owners are also favorable.
• Profit margins typically range from 30% to 60% of gross revenue depending on amenities offered and operational efficiency.
• The return on investment timeline for new RV parks is also appealing. RV parks are versatile and can also function as AirBnB’s , but that does require consistent property management that you may or may not do yourself.
• Building a new park from the ground up can require 2-3 years from initial planning to opening.
• Most new parks are profitable within 3 years of opening and earn 100% ROI on the initial investment within 5-7 years.

Analysis of current market data indicates that the RV park industry is experiencing rapid expansion in tandem with the rising popularity of RV travel. With strong revenue potential, high-profit margins, and attractive ROI timelines, RV parks represent an extremely lucrative sector with immense opportunities for continued growth.

2. Analyze the Competition

Understanding the competitive landscape is critical for any new RV park owner. Competitive analysis gives you an idea of how other mobile home parks operate, what kind of RV park development is happening in your area, pricing guides, and more.

A few key ways to get started analyzing competitors include:

• Research existing RV parks in the immediate area and within a 60-90 minute drive.
• Identify the number of competitors, their sizes, amenity offerings, pricing, and occupancy rates if possible.
• Drive through parks and scrutinize site layouts, landscaping, and facility conditions.
• Review sites like RV Park Reviews and AllStays Camp & RV to see visitor commentary.
• Monitor feedback over time to spot improving/declining satisfaction trends.
• Google Maps and satellite view can provide additional perspective on surrounding property usage and zoning, flood zones, terrain challenges, and opportunities for differentiation.
• Search online review platforms like Google, Facebook, and Yelp to compile competitive ratings.
• Analyze competitors’ websites and digital marketing tactics using SimilarWeb and SEMRush.
• Examine search traffic, referring domains, keyword targeting, and online conversion efforts.

In total, the comprehensive competitive analysis will arm any prospective RV park owner with key intelligence to either carve out a niche or develop a superior park. It illuminates precisely where competitors are falling short and what they are executing well to properly position a new entrant park. With so much revenue at stake, the investment of time is well warranted.

3. Costs to Start an RV Park Business

Campground ownership requires a significant upfront investment. Key costs include land acquisition, utility access and hookup installation, land clearing and preparation, road and site development, permitting, and park amenities.

Start-up Costs:

• Land Purchase – The land acreage depends on the planned park size, with typical parks ranging from 5 to 30 acres of real estate . Land suitable for an RV park costs $15,000 – $40,000 per acre, putting the total from $75,000 up to over $1 million.
• Site Work & Utility Installation – Transforming raw land into powered RV sites requires extensive site excavation, grading, drainage, electric, water, and sewer installation which can tally $15,000-$30,000 per site. A park with 50 sites may spend $750,000 to $1.5 million.
• Amenities & Common Areas – Most parks require shower/restroom buildings, laundry facilities, dump stations, an office, a pool, and recreation areas. These can cost $300,000 to $500,000 depending on sophistication.

In total, building a new 50-site RV park often entails $2 – $3 million in start-up costs. Purchasing an existing park with infrastructure in place substantially reduces upfront capital requirements.

Ongoing Costs

In terms of ongoing operating expenses, RV park owners face:

• Staffing Expenses – Most parks require a live-in manager plus cleaning and maintenance staff tallying $50,000 – $100,000 per year or more for payroll.
• Site Costs – Water, electricity, internet access, trash pickup, and sewer service can cost $100 – $200 monthly per site.
• Maintenance & Repairs – Expect $150+ yearly per site for upkeep and periodic infrastructure repairs like asphalt overlay, utility repairs, or replacement amenities.
• Insurance – General liability and property hazard insurance typically costs $100-$150 annually per site.
• Marketing – Attracting customers through online ads, brochures, trade shows, etc. may require a $10,000+ yearly budget per 50 sites.
• Accounting/Legal – External professional services may tally $5000+ per year.

Considering these elements, owners should budget approximately 50% of gross revenue toward operating expenses. The remaining 50% covers debt payments, taxes, and profit.

4. Form a Legal Business Entity

Structuring your RV park legally is a key first step that impacts taxes, liability exposure, and options for growth. The main entity types each have pros and cons for park owners. Many RV parks choose to go with an LLC. Here’s a breakdown of your options.

Sole Proprietorship

A sole proprietorship constitutes the simplest framework – you and the business are one entity. Income and losses flow through to the owner’s tax return. This simplifies paperwork and tax filing. Sole proprietors have unlimited personal liability for business debts, lawsuits, or claims. For an RV park with extensive facilities serving the public, Exposure to legal claims makes this entity hazardous.

Partnership

Forming a general or limited partnership can allow multiple owners to share investment and liability risk. Profits pass through to personal returns similar to a sole proprietorship. However, similar unlimited liability also exists for general partners. Limited partners enjoy liability protection but have limited control.

Corporation

Converting to a C or S corporation better shields owners from legal and debt exposure but requires obs more complex tax filings. S-corps can offer some benefits of partnerships with corporate protections. Double taxation of income with a C-corp is also disadvantageous.

Limited Liability Company (LLC)

Most RV park experts recommend forming an LLC over other structures. As an LLC:

• Personal assets enjoy strong liability protection if properly structured. This safeguards owners.
• Adding additional partners is straightforward through issuing ownership shares called units. Family succession is also simplified.
• Taxation occurs at the personal level only, avoiding double taxation issues of corporations. This benefits profits.

While requiring formal registration and operation agreements, LLCs pair excellent liability shields with the pass-through taxation of partnerships and the simplicity of sole proprietors. Consult a business attorney to ensure proper setup. But for RV parks, LLCs make for a compelling business structure.

5. Register Your Business For Taxes

With an LLC formed, securing an Employer Identification Number (EIN) should become an immediate priority. The EIN serves as your business’s social security number for tax purposes. It is required for opening business bank accounts, paying employees, filing returns, and more.

Thankfully obtaining an EIN is free and fast directly through the Internal Revenue Service website. Simply:

• Navigate to the Online EIN Application .
• Select “View Additional Types, Including Tax-Exempt and Governmental Organizations” and choose “Limited Liability Company” as the responsible party.
• Answer the questions regarding LLC ownership structure, country location, reason for the EIN, and start date.
• Submit the completed form and your EIN will be provided immediately.

The entire process should take under 10 minutes. With EIN in hand, ensure to share with business partners, supply on state/local license applications, and use on all tax documents.

State-level tax compliance is also imperative. Most states levy sales tax on goods and services. The thresholds, licensing costs, filing procedures, etc. vary.

Research requirements for securing a seller’s permit, sales tax ID, and business license through state government departments. Factor any fees into launch costs and display tax licenses publicly onsite. Consider sales tax implications when pricing rentals and amenities.

Managing federal and state tax obligations keeps RV park ownership profitable while avoiding penalties. Compliance provides the necessary credentials to legally operate while allowing owners to deduct eligible expenses. Invest time upfront to register properly.

6. Setup Your Accounting

With multiple revenue streams from site rentals, utility fees, and amenities, accounting complexity can overwhelm new RV park owners. Establishing organized financial processes and controls is essential early on.

Open a Business Bank Account

Secure separate business banking and credit accounts. Never co-mingle company funds or expenses with personal finances. Mixing the two invites IRS scrutiny if audited. Have clients and vendors remit payments to dedicated business accounts only.

Accounting Software

Online accounting software like QuickBooks can automate and simplify bookkeeping. QuickBooks sync directly with bank/CC statements to import and categorize transactions and track payables/receivables, inventory, budgets, and KPI dashboards. This eliminates manual entry and provides real-time visibility at tax time. Expect costs of $15-50 monthly.

Hire an Accountant

Supplementing with an external accountant adds professional oversight for finances and filings. Typical monthly retainer fees range from $200-500 covering activities like:

• Recurring reconciliations – Validating bank/CC statements to match company books. It helps identify discrepancies early.
• Processing payroll including payroll tax filings and annual W-2s
• Preparing financial statements – Key for monitoring current year performance vs. budgets
• Sales tax calculation and filings if charging occupancy tax

Additional year-end support filing business returns and sales tax recaps costs around $1000-2000. Worthwhile to ensure IRS compliance and maximize write-offs. Deduct fees as ordinary business expenses.

7. Obtain Licenses and Permits

While tedious, securing proper business licenses and permits is imperative for legal RV park operations. Find federal license information through the U.S. Small Business Administration . The SBA also offers a local search tool for state and city requirements.

Common RV park permits include:

• State Campground License – Nearly all states require a state-issued permit to open and operate an RV park legally. For example, California mandates securing a permit through the Department of Housing and Community Development.
• Building Permits – Constructing park infrastructure for bathhouses, pools, laundries, roads, utilities, and sites necessitates municipal and/or county building permits. Ensure to file proper permits with agency planning departments before breaking ground to avoid potential delays or remediation orders.
• Septic And Well Permits – Safely installing waste drainage fields, septic tanks, and potable water wells for the park requires adhering to state environmental department permit protocols during development.
• Liquor Licenses – If offering bar or lounge areas selling alcoholic beverages on-premises, active liquor licenses must be displayed as required by county or state alcohol control boards.
• Business License – Most cities and counties require annual business licenses for companies operating within their boundaries, including RV parks. Review local business tax requirements.

In addition, some locations may mandate additional permits covering signs, pools, fueling stations, food handling, events, and more. Verify specifics based on park amenities offered.

8. Get Business Insurance

With dozens of guests on-site daily, RV parks endure substantial liability risks from accidents, injuries, fires, crime, and natural disasters. Lacking adequate insurance coverage invites financial catastrophe for owners’ investments and assets.

Without coverage, imagine the following scenarios: an overnight fire sparked by an electrical issue guts the park’s laundromat facility and inventory, destroying the building and costing huge amounts of money in damage and lost revenue. Or, a child drowns in an unfenced section of park creek.

The parents rightfully sue for negligence without insurance to pay lawyers or a settlement, potentially costing untold millions. Or, one night, sewage from a damaged underground pipe floods multiple RV sites, destroying vehicles. Remediation and guest compensation absent insurance could tally hundreds of thousands in costs

Safeguarding against scenarios like these requires properly insuring the business. Standard policies to obtain quotes for include general liability – which covers 3rd party injury/property claims like guest falls, crime, or fire disasters. Often a minimum of $1 million.

Property insurance would reimburse repairs or rebuild from disasters damaging structures, fences, roads, and utilities and should insure for the rebuild value. Business interruption insurance provides reimbursement for income lost following disasters while closed for repairs.

Quoting specifics first requires tallying all park assets and risk factors. The Small Business Administration provides a thorough risk checklist and insurer guidance. Local agents can also assist in reviewing needs. Expect costs ranging from $5000 to $20,000+ annually based on scale.

While costly, comprehensive insurance reduces owners’ financial risk and makes recovering from the worst-case scenario possible. The adage rings painfully true – better safe than sorry.

9. Create an Office Space

Operating a thriving RV park mandates a dedicated office space for customer service, administrative work, and business storage needs. While site-based, small home offices often suffice initially, scaling space with the business proves vital over time.

Home Offices

During launch, owners can conserve costs by setting up a basic home office. Designating a room, basement, or garage area for an office and storage can meet immediate needs if space allows. Expect to budget $2,000+ for a desk, file cabinets, chairs, phone, business computer, and printer to start.

On-Site Office

For many RV site owners, the most common office is on-site. This lets you remain close to clients for ongoing needs while maintaining a work area for administrative duties. Building an on-site office at an RV park could run $5,000 to $10,000 plus office supplies and electronics for a small modular space.

Most full-time or multi-location parks require standalone offices, especially if operating vacation rentals or other remote aspects requiring an off-site base. Budget accordingly in projections as scaling necessitates eventually transitioning from the dining room table. Consider coworking spaces like WeWork to avoid long-term leases.

10. Source Your Equipment

Launching an RV park requires considerable equipment and materials for clearing land, installing utilities, constructing amenities, and maintaining operations. Thankfully, businesses have options when sourcing necessary items.

For those financing development through investors or traditional loans, buying new machinery from commercial dealers ensures full warranties and longevity. Items like tractors, trenchers, road pavers, and site utilities cost significantly more but endure years of usage.

New amenities like pool heaters, playground sets, and building HVACs similarly last if properly installed and maintained. Shop options at Caterpillar and John Deere plus RV park specialists such as TengoInternet .

Buying Used

Acquiring used tools and equipment becomes attractive for bootstrapped startups. Commercial sites like IronPlanet and MachineFinder list deals on reliable machinery tested before the auction.

Purchasing refurbished amenities also saves thousands over new while adding lifespan vs items on secondary markets.

Another capital-conserving option includes renting bigger machinery needed short-term like excavators, trenchers, or road paving equipment. Home Depot’s tool rental department offers reasonable daily rates on common construction gear. Ask any hired contractors about their rental sources too and compare pricing.

11. Establish Your Brand Assets

Crafting a distinctive brand presence fuels recognition, trust, and customer loyalty for RV parks in competitive markets. Investing in professional brand assets grants credibility while allowing consistent marketing.

Design a Logo

An iconic logo sets the foundation. Consider bright, friendly designs that encapsulate the location and amenities. Looka provides affordable DIY logo maker tools to explore creative approaches.

Display the logo prominently on the park entrance sign, website, merchandise, and print literature. It quickly becomes a visual shorthand for the property.

Print Business Cards

Pair branding with custom business cards, flyers, and brochures from Vistaprint . Include photos of amenities, site maps, and contact info like the vital business phone number.

Get a Business Phone Number

Establishing a dedicated business line allows for listing key details in directories. Mobile messaging also proves more professional than personal phones. RingCentral offers flexible cloud PBX solutions to smoothly handle caller overflow from any device.

Obtain a Domain Name

Likewise secure matching domain names for the brand website. Good domain names mirror the brand name and slogan. Namecheap facilitates quick, affordable registrations.

Design a Website

Well-designed websites quickly convey the brand personality while enabling direct bookings. Those adept at WordPress, Wix , or Squarespace can craft great DIY sites. Otherwise, hire web developers on marketplaces like Fiverr to actualize concepts. Optimized mobile responsiveness provides the convenience travelers expect.

12. Join Associations and Groups

While competitive, the RV community thrives on mutual support and sharing knowledge. Tapping into local and national groups grants access to invaluable insider expertise when starting an RV park.

Local Associations

Local RV Associations like the California Association of RV Parks offer members-only education covering park best practices, news updates, and an insider network for advice. Annual events provide face time with owners and vendors. Neighboring state chapters merit joining as well to expand connections.

Local Meetups

Attend area RV trade shows and rallies advertised on sites like Meetup . Subscribing to regional event groups keeps new entrepreneurs abreast of the latest gatherings. Talk to vendors about distribution partnerships, secure contractor referrals, and brainstorm with attendees.

Facebook Groups

RV owners and travelers congregate in prolific numbers on Facebook. Join relevant Groups like Must Visit RV Campgrounds and Free and Affordable RV Camping in the USA to engage with thousands nationwide. Pay attention to frequently asked questions and popular topics to identify current needs. Groups for specific states and brands offer targeted audiences too.

13. How to Market an RV Park Business

Effective marketing proves vital for RV parks to drive bookings and remain visible amid intense competition. With countless parks bidding for road-tripping guests across channels, those making the biggest impressions stand to gain the most travelers.

Personal Networking

Tap into existing social circles first when launching parks. Word-of-mouth referrals from delighted visitors offer a powerful organic endorsement. Satisfied customers also voluntarily review sites like Yelp, Google, and Facebook, lending credence to newcomers. Seed early happy campers by inviting friends and family to experience the amenities firsthand.

Digital Marketing

Digital tactics then help parks scale impressions and bookings exponentially. Consider:

• Search Engine Marketing – Target those actively seeking local RV sites through Google/Bing ads plus search-friendly web content optimized for opportunities identified using tools like SEMrush. Prioritize traffic quality over quotas.
• Social Media Marketing – Create social media accounts highlighting sandy beaches, mountain views, and community events that make the park special. Share visually engaging lifestyle shots of families gathered around campfires or grilling under the stars. Geo-target summer road-tripping demographics.
• Email Marketing – Send occasional park newsletters with special discounts for repeat customers to incentivize direct return visits. Segment sending by geography, past stay frequency, and more for relevance.
• Influencer Marketing – Reach out to RV travel bloggers, photographers, and social media personalities to experience the park first-hand in exchange for exposure across their channels. Millions follow their journeys.

Traditional Marketing

Traditional approaches are also successful in RV park marketing. Some common traditional marketing steps include:

• Print advertising in RV lifestyle magazines
• Flyers at travel centers
• Billboards along highways near entrances

These traditional marketing tactics have roles in driving awareness. Measure responses to gauge impact as you go. Keep messaging consistent emphasizing the signature amenities and experiences that set your park apart.

14. Focus on the Customer

Delivering exceptional customer service proves invaluable for RV parks in earning guest loyalty and securing referrals. In an industry relying primarily on word-of-mouth endorsement, ensuring vacationers feel welcomed and cared for keeps sites booked.

The RV travel community remains tightly knit with owners frequently consulting one another on quality parks worth visiting. A single disastrous stay with rude staff or faulty hookups gets broadcast quickly across regional forums and rating sites. First impressions matter.

Likewise, when guests thoroughly enjoy their stays, they excitedly share destinations with friends planning trips or even strangers met on the road. RV travelers covet insider tips on hidden gem locations.

Capitalize by training staff to proactively address complaints, handle maintenance emergencies promptly, and acquaint guests with the area’s highlights. Simple perks like welcome goodie bags, discounts in sundry shops, and social gatherings make visitors feel valued.

Stellar customer service earns fans who then eagerly endorse the park both online and off. Over time, recognition within the RV community grows to where travelers specifically route trips to experience the location for themselves.

For RV parks, delivering on hospitality serves both purposes of fueling word-of-mouth marketing and repeat visits. The initial investment in staff and training returns exponentially over time through retention and referrals. A little extra care goes a long way.

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Rv Park Business Plan Template & Guidebook

How to write a rv park business plan in 7 steps:, 1. describe the purpose of your rv park business..

It also helps to include a vision statement so that readers can understand what type of company you want to build.

2. Products & Services Offered by Your Rv Park Business.

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your rv park business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

Target market

Customer base , product or service description, competitive analysis, marketing channels, form an llc in your state, 4. write your operational plan., what equipment, supplies, or permits are needed to run a rv park business.

In order to run a successful RV Park business, you will need a variety of equipment, supplies, and permits. Some of the most important items include:

5. Management & Organization of Your Rv Park Business.

6. rv park business startup expenses & captial needed..

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your rv park business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Frequently Asked Questions About Rv Park Business Plans:

Why do you need a business plan for a rv park business.

A business plan is an important tool for the successful launch and growth of a new RV park business. It helps you to define your objectives, understand your market, identify the resources needed, and establish budget and financial projections. A well-crafted business plan can be used to attract investment for capital or funding for operations, to secure a loan, or to outline the roadmap of success for a new or existing operation.

Who should you ask for help with your rv park business plan?

Can you write a rv park business plan yourself.

Writing a business plan yourself is certainly possible, but it's important to remember that it takes time and research to get the plan right. A business plan should include a comprehensive market analysis, a financial forecast, an operational plan and a marketing plan. It's best to use an experienced professional to help ensure that the business plan is comprehensive and well-researched. Additionally, make sure you consult with local resources such as your local Small Business Administration office to help ensure that your business plan meets the requirements of local zoning laws and regulations.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

Sample RV Park Business Plan

Writing a business plan is a crucial step in starting an RV park. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring RV park owners, having access to a sample RV park business plan can be especially helpful in providing direction and gaining insight into how to draft their own RV park business plan.

Download our Ultimate RV Park Business Plan Template

Having a thorough business plan in place is critical for any successful RV park venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. An RV park business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The RV park business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your RV park as Growthink’s Ultimate RV Park Business Plan Template , but it can help you write an RV park business plan of your own.

RV Park Business Plan Example – Wanderlust Wheels Park

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

At Wanderlust Wheels Park, located in the vibrant and picturesque Aurora, CO, we are dedicated to providing an exceptional RV park experience that stands out in the market. Our park offers state-of-the-art amenities including high-speed Wi-Fi, spacious pitches, and enhanced power hookups, catering to all RV sizes and needs. Our commitment extends beyond mere accommodations; we strive to create a holistic experience through a range of recreational activities and events that promote a vibrant community atmosphere. Furthermore, our emphasis on sustainability and eco-friendly practices not only enriches our guests’ stay but also protects the natural beauty of our surroundings, ensuring a memorable and fulfilling travel experience for every visitor.

Our success is rooted in our unparalleled RV site accommodations, array of recreational activities, and our commitment to a vibrant community atmosphere. We pride ourselves on our eco-friendly approach and exceptional customer service, which together position us as the premier choice for RV enthusiasts. Our accomplishments to date include building a loyal customer base, establishing a strong online presence, and receiving positive feedback for our sustainability efforts, all of which are testament to our dedication to excellence in the RV park industry.

The RV park and campground industry has seen significant growth, driven by the increasing popularity of RV travel among diverse demographics seeking affordable and flexible travel options. With a trend towards outdoor and nature-based vacations, the demand for quality RV accommodations has risen, highlighting the importance of amenities and unique experiences in attracting customers. The industry’s expansion is further supported by technological advancements that enhance the booking process and guest experience, signalling a promising future for well-positioned parks like Wanderlust Wheels Park.

Our target customers comprise a diverse group of RV enthusiasts, including families seeking outdoor vacations, retirees embracing the RV lifestyle, and remote workers looking for scenic workspaces. This demographic values quality accommodations, a sense of community, and recreational activities that enhance their travel experience. Understanding our customers’ needs has enabled us to tailor our amenities and services, ensuring we offer a compelling and memorable stay that meets the expectations of today’s modern traveler.

Our top competitors include other RV parks in and around Aurora, CO, which vary in size and the range of amenities offered. However, Wanderlust Wheels Park distinguishes itself through our state-of-the-art utilities, commitment to sustainability, and a wide array of on-site recreational activities and events that foster a sense of community among our guests. These competitive advantages enable us to provide a unique and enriching experience that elevates us above our competition.

Our marketing strategy is centered around highlighting our advanced facilities, diverse recreational activities, and eco-friendly practices. We offer competitive pricing to ensure affordability while maintaining high-quality services. Promotions will be conducted through various channels including social media, local tourism boards, and partnerships with RV associations to reach a wider audience. Seasonal discounts and loyalty programs will be implemented to encourage repeat visits and attract new customers. Our comprehensive promotional plan aims to establish Wanderlust Wheels Park as a top choice for RV travelers seeking an exceptional stay.

Our operational focus includes efficient check-in/check-out processes, accurate reservation handling, and maintaining high standards of cleanliness and facility maintenance. Exceptional customer service and security monitoring are paramount, alongside continuous marketing efforts and financial management. We prioritize staff coordination and emergency preparedness to ensure guest safety and satisfaction. Key milestones include expanding our facilities, enhancing our range of activities, and implementing innovative technologies to streamline operations and improve the guest experience.

Our management team comprises experienced professionals with a passion for the RV lifestyle and a deep understanding of the hospitality industry. Their diverse skills in operations management, marketing, customer service, and environmental sustainability drive the vision and success of Wanderlust Wheels Park, ensuring we remain at the forefront of the RV park industry.

Welcome to Wanderlust Wheels Park, a newly established RV Park nestled in the heart of Aurora, CO. As a local business, we understand the unique needs and preferences of our community, especially noting the absence of high-quality RV parks in the area. Our mission is to fill this gap by providing an exceptional service that caters to the adventurous spirit of RV enthusiasts looking for their next destination.

At Wanderlust Wheels Park, our offerings are designed to ensure that every guest has a memorable stay. Our RV Site Accommodations are top-notch, providing spacious and well-maintained spots for your recreational vehicle. We pride ourselves on our comprehensive Facilities and Amenities, which are designed to cater to all your needs, from basic utilities to luxury conveniences. Our Utility Services ensure that your stay is comfortable and hassle-free, with reliable access to water, electricity, and sewage. For those looking to make the most of their stay, we offer a variety of Recreational Activities that promise fun and adventure. Moreover, our hassle-free Reservation and Check-In Services make planning your stay with us a breeze, allowing you to focus on enjoying your time away.

Located in the vibrant city of Aurora, CO, Wanderlust Wheels Park is ideally positioned to serve both locals and visitors looking for an exceptional RV park experience in the area. Our strategic location not only offers convenient access but also serves as a perfect base to explore the beauty and attractions that Aurora has to offer.

Our confidence in the success of Wanderlust Wheels Park is rooted in several key factors. Firstly, our founder brings a wealth of experience from previously running a successful RV park, ensuring that we understand the industry and our customers’ needs intimately. Additionally, we believe that our superior RV site accommodations and the breadth of recreational activities we offer set us apart from the competition, promising an unparalleled experience for our guests.

Since our founding on January 6, 2024, Wanderlust Wheels Park has achieved significant milestones as a Limited Liability Company. Our accomplishments to date include the creation of a distinctive logo that captures the essence of our brand, the careful development of our company name that resonates with our target audience, and securing a prime location that meets our strategic and operational needs. These achievements lay a solid foundation for our future success and growth.

The RV Park industry in the United States is a thriving market, with over 18,000 RV parks and campgrounds across the country. The industry generates billions of dollars in revenue each year, making it a significant player in the tourism and hospitality sector.

Market research projects a steady growth in the RV Park industry in the coming years, driven by the increasing popularity of RV travel among Americans. The industry is expected to expand as more people opt for RV vacations as a safe and convenient way to explore the country.

Recent trends in the RV Park industry, such as the rise of glamping and eco-friendly camping options, bode well for Wanderlust Wheels Park in Aurora, CO. By offering unique and sustainable amenities to customers, the park can tap into the growing demand for experiential and environmentally conscious travel experiences.

Below is a description of our target customers and their core needs.

Target Customers

Wanderlust Wheels Park will target a diverse range of customers, with a significant focus on local residents. These individuals are looking for convenient, nearby escapes that allow them to enjoy the outdoors without the need to travel far from home. The park will tailor its services and amenities to meet the needs of these local adventurers, ensuring they have access to a peaceful, well-equipped site for their RVs, further enhancing their leisure and relaxation experiences.

In addition to local residents, Wanderlust Wheels Park will also cater to tourists and travelers passing through Aurora, CO. These customers are often on the lookout for comfortable and reliable places to park their RVs as they explore the region. The park is positioned to offer them a memorable stay with its unique attractions and services, making it an ideal stopover or base for exploring the local sights and sounds.

Another important customer segment includes retirees who are increasingly embracing the RV lifestyle for its freedom and flexibility. Wanderlust Wheels Park will offer them a welcoming community and a variety of amenities designed to cater to their specific needs and preferences. This approach will ensure that the park is not just a place to stay but a destination where they can enjoy a vibrant and fulfilling lifestyle.

Customer Needs

Wanderlust Wheels Park meets the growing demand for high-quality RV site accommodations, ensuring that residents have access to well-maintained spaces that cater to their needs for comfort and security. Customers can expect spacious lots, reliable utility hookups, and premium amenities, all designed to enhance their living experience. The park’s emphasis on quality extends to every aspect of its accommodations, making it a preferred destination for RV enthusiasts.

In addition to superior accommodations, Wanderlust Wheels Park provides a variety of fun recreational activities, catering to the diverse interests of its residents. From outdoor adventures to leisurely pastimes, customers have ample opportunities to engage in their favorite hobbies and discover new ones. This focus on delivering a comprehensive lifestyle experience ensures that residents not only have a place to stay but a community to be part of.

Understanding the importance of convenience, Wanderlust Wheels Park also offers easy access to local attractions, shopping, and dining options in Aurora. Residents can enjoy the balance of tranquil park living with the benefit of urban amenities close at hand. This blend of accessibility, coupled with the park’s recreational offerings, fulfills a crucial need for those seeking a harmonious lifestyle that combines the freedom of the open road with the comforts of home.

Wanderlust Wheels Park’s competitors include the following companies:

Prospect RV Park offers a range of services tailored for RV owners and travelers looking for a place to stay with their vehicles. They provide amenities such as electric hookups, water supply, and sewage disposal, aiming to cater to the needs of short-term and long-term visitors. Their prices vary depending on the length of stay and the specific services used, but they generally position themselves as an affordable option in the market. Prospect RV Park operates in Wheat Ridge, Colorado, serving customers primarily from the Denver metropolitan area and those traveling through the region. Their key strengths include a convenient location near major highways and attractions, and a reputation for clean, well-maintained facilities. However, their limited size and the absence of luxury amenities could be viewed as weaknesses compared to larger, more upscale competitors.

Flying Saucer RV Park is known for its unique theme and family-friendly environment, offering services that include full-service RV slots, picnic areas, and free Wi-Fi. They also have a playground and a dog park, making them an attractive option for families and pet owners. Pricing at Flying Saucer RV Park is competitive, aiming to offer value through a combination of location, amenities, and service quality. Located in Englewood, Colorado, they draw customers from both the local area and travelers visiting the Denver region. A key strength is their distinctive, inviting atmosphere which sets them apart from more conventional RV parks. However, their thematic focus might not appeal to all potential customers, and their location, while scenic, is slightly more removed from major tourist attractions, which could be considered a weakness.

Delux RV & Motel expands the traditional RV park model by offering both RV parking spaces and motel rooms, catering to a broader range of travelers. Their services for RV owners include hookups for electricity, water, and sewage, along with access to laundry facilities and a convenience store. Motel guests can expect comfortable, well-equipped rooms at competitive prices. This dual offering allows them to attract a diverse customer base, from RV enthusiasts to road travelers seeking overnight accommodations. Delux RV & Motel is situated in a convenient location that provides easy access to both the city of Denver and the natural attractions of Colorado. The combination of RV and motel accommodations is a significant strength, offering flexibility and convenience to travelers. However, managing the dual aspects of the business could stretch resources and potentially compromise the quality of service, posing a weakness.

Competitive Advantages

At Wanderlust Wheels Park, we take pride in offering unparalleled RV site accommodations that set us apart from the competition. Our park is meticulously designed to cater to the diverse needs of the modern traveler, ensuring each site is equipped with state-of-the-art utilities and amenities. This includes high-speed Wi-Fi for those who wish to stay connected, spacious pitches to accommodate RVs of all sizes, and enhanced power hookups to ensure a seamless stay. Beyond mere accommodations, we understand the importance of a holistic experience, which is why our park is nestled in a tranquil yet accessible location, providing a perfect blend of convenience and serenity to our guests.

Recreational activities at Wanderlust Wheels Park are second to none, offering our guests an array of options to enrich their stay. From guided outdoor adventures that explore the breathtaking landscapes of Aurora, CO, to on-site facilities designed for relaxation and entertainment, there is something for everyone. Our commitment to providing a vibrant community atmosphere is evident in our carefully curated events and activities that encourage social interaction and the forging of lasting memories. Additionally, our dedication to sustainability and eco-friendly practices not only enhances the guest experience but also ensures we do our part in preserving the natural beauty of our surroundings for future generations. These competitive advantages, coupled with our exceptional customer service, position Wanderlust Wheels Park as the premier choice for RV enthusiasts seeking a memorable and fulfilling travel experience.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

Wanderlust Wheels Park offers a comprehensive range of products and services designed to cater to the needs of the modern traveler with a penchant for adventure and comfort. From premium RV site accommodations to a plethora of recreational activities, this RV park ensures a memorable and comfortable stay for all its guests.

At the heart of its offerings are the RV Site Accommodations. Guests can expect spacious and well-maintained sites equipped with all the necessary hookups for water, electricity, and sewage. The average selling price for these accommodations is around $50 per night, although rates may vary depending on the season and the specific site amenities included.

In addition to the basic RV accommodations, Wanderlust Wheels Park takes pride in its top-notch Facilities and Amenities. This includes clean and modern restrooms and showers, laundry facilities, and a convenience store stocked with essentials and local delicacies. The use of these facilities is included in the site fee, ensuring guests have a comfortable and hassle-free stay.

Utility Services at Wanderlust Wheels Park are comprehensive, ensuring that guests have everything they need right at their fingertips. This includes high-speed WiFi, cable TV hookups, and 24-hour security. The cost for these utilities is also included in the RV site fee, allowing guests to enjoy a seamless experience without worrying about additional charges.

For those looking to add a bit of fun and excitement to their stay, the park offers a variety of Recreational Activities. From hiking and biking trails to fishing and bird watching spots, there’s something for everyone. The park also features a playground and a picnic area, perfect for families. Participation in most of these activities comes at no extra cost, though some specialized tours or equipment rentals may incur a nominal fee.

Understanding the importance of a smooth arrival and departure process, Wanderlust Wheels Park provides efficient Reservation and Check-In Services. Guests can book their stay online through an easy-to-use platform, with average site fees clearly listed. A dedicated team is also available to assist with check-in, ensuring that guests can start enjoying their vacation as soon as they arrive. While the reservation service is complimentary, guests are encouraged to book in advance to secure their preferred site.

Wanderlust Wheels Park aims to blend the thrill of outdoor adventure with the comforts of modern amenities, offering a unique and fulfilling experience for travelers in Aurora, CO. With competitive pricing and a focus on quality service, it stands as a premier choice for RV enthusiasts and nature lovers alike.

Promotions Plan

Wanderlust Wheels Park employs a diverse range of promotional methods to attract customers, with a strong emphasis on online marketing to ensure a wide-reaching impact. Understanding the power of digital presence, Wanderlust Wheels Park will leverage social media platforms such as Instagram, Facebook, and Twitter to engage with potential visitors. By posting captivating images and videos of the park, alongside customer testimonials and special offers, the park aims to create a vibrant online community.

In addition to social media, Wanderlust Wheels Park will also utilize search engine optimization (SEO) strategies to increase visibility on search engine results pages. This includes optimizing website content with relevant keywords related to RV parks in Aurora, CO, and providing valuable content like travel tips and destination guides that will attract potential visitors to the website. Email marketing campaigns will also play a crucial role, sending out newsletters with updates, promotions, and personalized offers to subscribers, thereby encouraging repeat visits and fostering a sense of community among RV enthusiasts.

Beyond online marketing, Wanderlust Wheels Park will engage in local partnerships and sponsorships to establish a strong local presence. Collaborating with local businesses and tourism boards will help the park tap into existing networks and attract visitors looking for a comprehensive travel experience in Aurora, CO. Hosting events and workshops at the park, such as star-gazing nights, outdoor cooking classes, and nature photography sessions, will also serve as an effective promotional tactic, offering unique experiences that set Wanderlust Wheels Park apart from competitors.

Furthermore, Wanderlust Wheels Park will implement a referral program, rewarding existing customers for bringing in new visitors. This word-of-mouth marketing strategy will not only increase the park’s customer base but also strengthen the loyalty of existing customers. Traditional advertising methods, such as flyers in local tourist spots and advertisements in travel magazines, will also complement the digital marketing efforts, ensuring a comprehensive approach to attracting visitors to Wanderlust Wheels Park.

By combining these promotional methods and tactics, Wanderlust Wheels Park expects to establish itself as a premier destination for RV enthusiasts in Aurora, CO. Through a strong online presence, local partnerships, and unique on-site events, the park aims to create memorable experiences that will keep visitors coming back for more.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of Wanderlust Wheels Park, there are several key day-to-day operational processes that we will perform.

• Check-in and Check-out Management: We will efficiently manage the check-in and check-out processes, ensuring customers can quickly settle in or leave the park without delays.
• Reservation Handling: We will manage reservations accurately, confirming bookings, and responding to inquiries through phone, email, or online platforms promptly.
• Maintenance of Facilities: We will conduct daily inspections and maintenance of all facilities, including RV spots, electrical hookups, water supply, and sewage connections, to ensure they are in top condition.
• Cleanliness and Sanitation: We will maintain high levels of cleanliness and sanitation throughout the park, especially in communal areas such as restrooms, showers, and picnic areas.
• Customer Service: We will provide exceptional customer service, resolving any issues promptly and ensuring all guests have a pleasant stay.
• Security Monitoring: We will continuously monitor the park to ensure the safety and security of our guests and their property, implementing measures like surveillance cameras and nighttime patrols if necessary.
• Financial Management: We will manage day-to-day financial transactions, including processing payments, issuing refunds when necessary, and maintaining accurate financial records.
• Marketing and Promotion: We will engage in ongoing marketing efforts to attract new customers, utilizing social media, local tourism boards, and RV associations to promote our park.
• Feedback Collection: We will actively seek feedback from our customers through surveys or direct communication to identify areas for improvement and enhance customer satisfaction.
• Staff Coordination: We will ensure all staff are well-coordinated, informed about their daily tasks, and motivated to provide the best service possible.
• Emergency Preparedness: We will maintain and regularly update emergency plans, including evacuation routes and first aid procedures, to ensure the safety of all guests in case of an emergency.

Wanderlust Wheels Park expects to complete the following milestones in the coming months in order to ensure its success:

• Secure a Prime Location : Finalize the acquisition or lease of land in Aurora, CO, that is accessible and appealing to RV owners. This location should also comply with local zoning laws and regulations for RV parks.
• Obtain Necessary Permits and Licenses : Successfully navigate the regulatory environment to obtain all required permits and licenses needed to operate an RV park. This includes environmental, health, safety, and business operation permits.
• Develop Infrastructure and Facilities : Complete the development of essential infrastructure such as electrical hookups, water supply, sewage systems, Wi-Fi, and road access. Also, build amenities that will attract customers like bathrooms, showers, a convenience store, and recreational areas.
• Launch Marketing and Promotional Campaigns : Implement targeted marketing strategies to build awareness of Wanderlust Wheels Park. This could include a mix of online marketing, local advertising, partnerships with RV dealerships, and attendance at relevant expos and events.
• Hire and Train Staff : Recruit a team of professionals to manage and operate the RV park. This includes customer service representatives, maintenance personnel, and security staff. Provide them with comprehensive training to ensure high-quality service.
• Soft Launch : Conduct a soft launch to test facilities, operations, and customer service processes with a limited number of guests. Collect feedback and make necessary adjustments before the grand opening.
• Grand Opening : Officially launch Wanderlust Wheels Park with a grand opening event designed to generate buzz and attract RV owners. Offer special promotions or events to draw in customers.
• Establish Partnerships : Develop partnerships with local businesses, tourism boards, and RV organizations to drive referrals and increase occupancy rates. Consider offering package deals or discounts to members of RV clubs or associations.
• Reach Operational Efficiency : Optimize operational processes and cost management to reduce expenses and improve customer service. This includes regular maintenance schedules, energy efficiency measures, and effective staff scheduling.
• Achieve $15,000/month in Revenue : Implement revenue growth strategies such as dynamic pricing, hosting events, and adding premium services or amenities. Focus on building a strong customer base and encouraging repeat visits to reach and sustain $15,000 in monthly revenue.

Wanderlust Wheels Park management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Christian Rivera, President

Christian Rivera, President, brings a wealth of experience and a proven track record of success to the helm of Wanderlust Wheels Park. With a background in managing an RV park, Rivera has demonstrated an exceptional ability to oversee operations, drive customer satisfaction, and ensure profitability. His previous success in the RV park industry provides him with unique insights and a deep understanding of what it takes to run a successful outdoor recreational facility. Rivera’s leadership and strategic vision are pivotal in steering Wanderlust Wheels Park towards achieving lasting success, making him an invaluable asset to the team.

To reach our growth goals, we require significant investment to expand our facilities, enhance our amenities, and bolster our marketing efforts. This funding will enable us to cater to a larger customer base, improve our service offerings, and ultimately increase our market share in the RV park industry.

Financial Statements

Balance sheet.

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Income Statement

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Cash Flow Statement

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RV Park Business Plan Example PDF

Download our RV Park Business Plan PDF here. This is a free RV park business plan example to help you get started on your own RV park plan.  

How to Finish Your RV Park Business Plan in 1 Day!

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

RV park business plan template + PDF

This guide unveils an advanced AI Business Plan Generator template, meticulously designed for entrepreneurs seeking to initiate or expand their RV park business. It's crucial to underscore that the names and financial projections featured in this example are entirely fictional, serving as illustrative tools for the business planning journey. These examples are strategically selected to demonstrate how you can personalize your own AI-generated RV Park Business Plan, enabling you to navigate challenges and capitalize on opportunities within the RV park sector.

For effortless personalization, we offer a downloadable 'RV Park Business Plan PDF.' This document is vital for entrepreneurs dedicated to developing a compelling and effective strategy for launching or enhancing their RV park service. The 'AI Business Plan Generator' serves as a comprehensive guide, delivering profound insights into the RV park market. It furnishes you with the essential tools to skillfully oversee and grow your RV park business, leveraging AI for unparalleled strategic planning.

How this RV park business plan sample was created

Effortlessly customize your personalized RV park business plan with our AI Business Plan Generator. Simply click 'Generate your business plan' and navigate through a series of targeted questions about your RV park venture. Our cutting-edge AI technology will analyze your answers to craft a business plan that aligns perfectly with the objectives and requirements of your RV park business. This efficient and swift process takes just about 5-10 minutes, culminating in a thorough and well-structured plan. Our platform allows you to tweak and fine-tune your plan, ensuring it accurately embodies your distinctive vision for your RV park service. Once finalized, your plan is ready for download, providing a clear and detailed roadmap for launching and expanding your RV park business. Leverage the power of our AI business plan generator, specifically designed for RV park businesses, to boost your strategic planning.

RV park business plan sample

Executive summary, business description, market research and analysis, swot analysis.

• Organizational Structure and Management Team

Products or Services

Marketing and sales strategy, operations plan, financial projections, risk analysis.

Cozy Corner RV Park is a premier RV park strategically positioned in the scenic wilderness of Adventureville, Wyoming, designed to offer a balance of outdoor appeal and home-like comforts to the contemporary traveler. Catering to a growing market of RV enthusiasts, vacationing families, and outdoor adventurers, our park capitalizes on the burgeoning demand for flexible and authentic travel experiences. As an LLC, Cozy Corner RV Park combines the hands-on customer approach of a small business with the structural resilience of an established corporation.

Our operational model revolves around 75 full-service RV spots and a selection of well-appointed cabins, complemented by a convenience store and modern amenities including free high-speed Wi-Fi. As we enter the next phase of development, we are planning significant improvements including the expansion of the RV spots, introduction of premium site options, upgraded recreational facilities, and the integration of smart technology for an enhanced guest experience.

With a management team that boasts expertise across hospitality, maintenance, guest relations, and marketing, Cozy Corner RV Park is committed to excellence. Jessica Smith, our seasoned General Manager, has a decade-long track record of success in hospitality and excels at driving operational efficiency and customer satisfaction. Mark Johnson leads the maintenance department with unwavering dedication, ensuring all amenities meet our high standards, while Lily Anderson's expertise in guest relations ensures every visitor's experience exceeds expectations. David Lee's marketing strategies have put Cozy Corner RV Park on the map through a blend of targeted online advertising and community engagement.

Our marketing and sales strategy is multifaceted, embracing an influential online presence, active engagement across social media platforms, local partnerships, and a robust customer review system. This broad approach not only appeals to our traditional target demographic but is also tailored to attract the new wave of tech- savvy travelers who seek the ease of digital connectivity within the remote beauty of the wild.

The financial health of Cozy Corner RV Park is robust and projected to strengthen. With an initial year revenue of $500,000 and a growth forecast of 10% per annum, we are aiming for revenues of $605,000 by the third year. These projections are based on realistic assumptions about market demand and operational efficiencies. Our prudent financial management, cost containment strategies, and break-even analysis support these forecasts, anticipating a secure financial future for the park.

Our operational plan underpins every facet of our service provision. We have a systematic approach to the management of facilities, quality control, inventory and supply chain management. We have built strong relationships with local suppliers and maintain a well-coordinated, responsive supply chain that supports our operational goals.

Risk management is a priority for us, and we have a comprehensive analysis of potential market, operational, and financial risks. Tailored strategies are in place to mitigate these risks, and contingency plans have been developed for critical scenarios. We carry substantial insurance coverage and remain vigilant to legal changes which may impact our operations.

In conclusion, Cozy Corner RV Park represents a sound investment in an industry with consistent demand and a customer base that is both loyal and expanding. Our detailed business plan delineates a clear path to prosperity, leveraging our competitive advantages, mitigating risks, and outlining strategies for sustainability and growth. We believe that Cozy Corner RV Park will not only continue to be a beloved retreat for our visitors but will also provide substantial returns and exciting growth potential for our stakeholders.

Cozy Corner RV Park, nestled in the picturesque outskirts of the bustling town of Adventureville, Wyoming, offers a serene escape for those who seek the open road and the tranquil beauty of nature. It is part of the recreational vehicle park industry, a sector which has witnessed a surge of growth as more individuals embrace the flexibility and joy provided by the RV lifestyle. Designed to cater to the needs of RV owners, travel enthusiasts, as well as families looking for a vacation spot that combines comfort with the great outdoors, Cozy Corner RV Park is ideally located within proximity to popular attractions while offering a peaceful, community-oriented environment.

The concept of Cozy Corner RV Park was born from a passion for travel and the outdoors. Founded by a group of avid RVers, the park officially opened its gates in the spring of 2018. The founders aimed to create a welcoming atmosphere where like-minded travelers could gather, share stories, and enjoy a well-deserved respite from their journey. Its establishment was driven by the understanding that the road could be lonely without places that offered a sense of community and connection. By crafting such a spot, Cozy Corner RV Park was destined to become a home away from home for its guests.

The mission statement of Cozy Corner RV Park is “To provide a cozy and memorable stay for our guests by offering pristine amenities, top-notch service, and a community spirit in the heart of nature’s beauty.” Each element of the park’s offerings is aligned with this mission; from the thoughtfully designed RV spots to the immaculately maintained community spaces. It underscores an unwavering commitment to excellence and an understanding of the unique needs of the RV traveler.

Cozy Corner RV Park prides itself on its legal structure as a Limited Liability Company (LLC). This business structure was chosen for its flexibility and protections; it offers the personal liability protections of a corporation with the tax benefits and operational flexibility of a partnership. It not only buttresses the management team in strategic decision-making but also underscores the professionalism and long-term vision that the founders have for the park.

Looking to the future, there is significant long-term potential for Cozy Corner RV Park. Recreational travel shows no signs of waning, and the trend towards domestic tourism is growing, particularly in the post-pandemic era. As more individuals seek out safe, sustainable, and flexible travel options, RV parks like Cozy Corner are well- positioned to capitalize on this market trend. The expansion into related services such as cabin rentals and on-site retail – as well as the potential for franchising or adding additional locations – further strengthens the growth projections for the business.

The dedicated management team's approach to guest experience and community- building, combined with the park's strategic location, positions Cozy Corner RV Park not just as a stopover, but as a destination in its own right. Cozy Corner doesn’t only offer a restful place to stay; it provides a unique blend of nature's splendor, creature comforts, and a hearty sense of community, promising to grow into a landmark that evokes fond memories and beckons travelers back time and time again. The business, thus, holds the promise of both immediate appeal and enduring growth, setting it on a path to becoming an integral part of the RV culture in the region.

The RV park industry is a thriving component of the broader hospitality and tourism sector, paralleling trends in outdoor recreation and alternative accommodation preferences. Over the past decade, the industry has experienced steady growth, fueled by rising disposable incomes, an increase in leisure time, and a growing inclination among consumers to seek out non-traditional travel experiences closer to nature. According to recent industry reports, the market size for RV parks and campgrounds in the United States has been projected to reach approximately $6 billion by 2023, with an annual growth rate hovering around 3%. This steady growth signifies a stable and potentially lucrative market for newcomers like Cozy Corner RV Park.

Delving into the target market demographics, Cozy Corner RV Park appeals primarily to middle-aged recreational vehicle owners who have the financial means to invest in an RV for leisure travel. This demographic often includes retirees, known colloquially as 'snowbirds' , who seek comfortable climates and the freedom of the open road, as well as younger families looking for an affordable and flexible vacation option that allows them to connect with the outdoors. This segment is on the rise, as evident from RV industry sales trends which show increased ownership among 35- 54-year-olds. The RV park serves a secondary market consisting of non-RV travelers who are enamored by the cabin life experience or who require temporary lodging while exploring the area.

Market needs and demands in this industry remain clear-cut: customers seek safe, clean, and well-equipped sites with modern amenities and recreational opportunities. There is a growing preference for parks that provide utilities such as electric, water, and sewage hookups, as well as additional services like Wi-Fi, convenience stores, and entertainment. The evolving market demands also highlight the importance of customer service excellence, a variety of site options, environmental consciousness in operations, and the availability of digital tools for booking and communication.

Current market trends point towards increased digitization, with more travelers utilizing online platforms to research and book their stays. There is also a lean towards experience-based stays, with guests seeking out unique and local experiences, which has spurred RV parks to offer specialized services like guided tours, themed events, and outdoor adventure packages. Sustainable and eco- friendly practices are also becoming more significant as customers become more environmentally conscious.

Cozy Corner RV Park competes with several established RV parks like Sunset Trails RV Resort, Highway Haven Mobile Park, and Riverside Retreat Campgrounds. Typically, these competitors invest heavily in marketing and have brand recognition in the market. Sunset Trails may possess a larger market share due to its prime location and extensive amenities, while Highway Haven may appeal to budget- conscious travelers. Riverside Retreat boasts a natural setting but can be limited by fewer on-site amenities. Each displays strengths in either facilities, location, or price, with potential weaknesses in customer service or modern amenities.

Entering the RV park market presents several barriers. Foremost is the significant start-up capital required to purchase land and construct or renovate facilities to meet modern consumer expectations. Additionally, compliance with zoning and environmental regulations can be complex, requiring thorough understanding and ongoing monitoring. Established competitors have the advantage of a loyal customer base, making it challenging for new entrants to gain market traction. Finally, the seasonal nature of the business can pose cash flow challenges for new parks during the off-peak season.

In conclusion, the RV park industry is positioned for continued growth due to favorable demographics and evolving consumer travel habits. Cozy Corner RV Park, through meticulous market research, is strategically addressing the demonstrated needs and demands of the market while acknowledging the barriers to entry and the competitive landscape. The viability of the business rest on the ability to differentiate from competitors, capitalizing on market trends, and overcoming entry challenges to establish a solid foothold in the industry.

Organizational Structure and Management

Cozy Corner RV Park is organized in a clear and logical hierarchy to ensure efficiency and seamless operations. At the top of the structure is the General Manager, Jessica Smith, whose overarching role involves overseeing park operations, financial management, and strategy implementation. Reporting directly to her are the heads of Maintenance, Guest Relations, and Marketing. Mark Johnson, the Maintenance Supervisor, takes charge of the physical upkeep, including groundskeeping and utilities maintenance. Lily Anderson, the Guest Relations Manager, oversees customer service, and David Lee is the Marketing Director, driving promotional efforts and brand visibility.

Under these directors are front-line staff who handle day-to-day operations. This includes the front desk personnel, responsible for check-ins, check-outs, and guest inquiries. They serve as the park's first point of contact and are critical to achieving a high level of guest satisfaction. The maintenance team works under Mark Johnson and is charged with ensuring that the park and its facilities are at peak performance at all times. In marketing, a team of content creators and digital strategists assists David Lee with engaging potential customers across various channels.

Currently, Cozy Corner RV Park has a lean team but as it expands, additional front desk staff, maintenance personnel, and housekeeping staff will be required to maintain the service standards. Future staffing is projected to include an Events Coordinator to manage on-site activities and a Business Development Manager to explore new revenue avenues.

Human resources policies at Cozy Corner RV Park emphasize staff development, recognizing the team as its most valuable asset. The HR practices include fair recruitment policies, a commitment to diversity and inclusion, and competitive compensation packages. Staff are provided regular training and are empowered to make customer-focused decisions. Performance appraisals are conducted bi- annually to provide feedback and identify opportunities for growth, and engagement surveys are used to gauge employee satisfaction and drive workplace improvements.

To ensure the park operates at the highest standards, external advisors and consultants are engaged when specialized expertise is needed. Cozy Corner RV Park, for example, contracts an environmental consultant to align operations with sustainability best practices and a legal consultant to navigate regulatory compliance. Additionally, an IT consultant periodically reviews and upgrades our reservation and management systems to stay ahead with technological advancements.

In conclusion, the organizational structure of Cozy Corner RV Park is designed to support efficient operations and exceptional service delivery. The management team brings diverse backgrounds and expertise critical to the park's success. With a growth-focused outlook, the park recognizes the importance of expanding its team thoughtfully and maintaining HR practices that attract, develop, and retain top talent. External advisors provide additional support, rounding out our competencies and ensuring we stay innovative and compliant in all facets of the business.

Cozy Corner RV Park provides a suite of products and services designed to cater to the needs and comfort of contemporary RV travelers and outdoor enthusiasts. The core offerings include full-service RV parking spots with electric, water, and sewer hookups, available for both short-term and long-term stays. These spots are methodically crafted to accommodate RVs of varying sizes with the inclusion of both pull-through and back-in options for guest convenience. Furthermore, we offer charming cabin rentals for guests without RVs who desire the camping experience with an extra touch of comfort and privacy.

Adjacent to these accommodations, our on-site convenience store is stocked with an assortment of products catering to the camper’s immediate needs. From groceries and snacks to RV essentials and camping supplies, our store ensures guests have access to necessities without having to venture off-site. As an additional service, guests can enjoy complimentary high-speed Wi-Fi throughout the park, enabling easy internet access for both leisure and remote work.

Our unique selling points stem from our strategic location, high-quality amenities, and community-centric approach. Nested within a picturesque setting, we ensure that guests are not merely purchasing a spot to park their RV but an experience that connects them with nature and fellow travelers. Our free Wi-Fi service, often not a standard in similar ventures, provides us with a competitive advantage by catering to the growing segment of digital nomads and connected families.

In terms of our development stage, Cozy Corner RV Park is currently operational, and we are consistently at or near capacity from spring through fall. We have received positive feedback from our guests and maintain a high rate of returning clientele. Future plans include the expansion of our capability with additional RV spots, development of premium sites with enhanced privacy and views, and the construction of a new common area for socializing and events. We recognize that continual investment in amenities will not only improve the guest experience but also attract a broader clientele.

Our intellectual property currently comprises our unique brand name and logo, which are registered trademarks. While the RV park industry does not heavily rely on intellectual property like patents, we understand that maintaining our brand identity is critical for market recognition and have taken appropriate measures to protect it. As part of our ongoing marketing and branding strategy, we are also seeking copyright protection for our unique promotional materials and website content.

The production process involves the regular and systematic maintenance of our park facilities to uphold our promise of clean, reliable, and comfortable accommodations. Our maintenance team follows a precise schedule that includes regular quality assessments and swift response to any repair needs.

With respect to our suppliers, we have established strong relationships with local businesses to provide the various goods for our convenience store. We carefully select suppliers based on quality, reliability, and alignment with our commitment to sustainability. Additionally, we partner with local producers for unique local goods to offer our guests a taste of local culture and support the local economy.

In summary, Cozy Corner RV Park's range of products and services is thoughtfully designed to enhance the guest experience. Our competitive advantages of location, amenities, and community spirit provide strong positioning within the market. As we advance, our commitment to growth and enhancement will focus on expanding our services and maintaining a high level of guest satisfaction. Ensuring our brand remains protected and our operations efficient through positive supplier partnerships gives Cozy Corner RV Park the stability to thrive now and in the future.

Cozy Corner RV Park's marketing and sales strategy is built on the foundation of creating an engaging experience that resonates with our target market of RV owners, outdoor lovers, and travel enthusiasts. At its core, the marketing strategy is designed to leverage both the digital landscape and traditional channels to maximize visibility, attract new customers, and retain existing ones.

Marketing Strategy:

The marketing efforts begin with our robust online presence, primarily through a professional, user-friendly website that provides comprehensive information about our offerings and allows for online bookings. SEO strategies will ensure we appear prominently in search engine results for relevant keywords such as "RV parks in [location]" and "camping spots near me." We aim to maintain an active and engaging presence on social media platforms, including Instagram, Facebook, and YouTube, showcasing the picturesque setting of the park, customer testimonials, and live event updates.

Further, we plan on enhancing our local presence through partnerships with nearby tourist attractions, local businesses, and travel agencies, which will promote our park within their offerings. We will list Cozy Corner RV Park on various travel and camping platforms, including Good Sam, KOA, TripAdvisor, Campendium, to name a few, to ensure we're easily discovered by potential guests. Paid online advertising via Google AdWords and targeted social media campaigns will also play a crucial role in attracting new visitors.

Sales Strategy:

Our sales strategy hinges on proactive outreach and consistent follow-ups, with the aim of converting inquiries into bookings and encouraging repeat stays. The sales team will be trained thoroughly in the features and benefits of staying at our park, enabling them to effectively address customer queries. We will establish a structured sales process, from initial contact to post-stay follow-ups, ensuring a personalized approach to every potential guest. Sales activities will be focused around peak booking seasons and tailored to capture early bookings with incentives for advance reservations.

Pricing Strategy:

Our pricing strategy will be competitive within the local market, providing guests with transparent and value-conscious options. We plan on implementing dynamic pricing models for peak and off-peak seasons to maximize occupancy rates and revenue. Discounts will be offered for extended stays, and special rates will be available for repeat guests to encourage customer loyalty. We will also explore package offerings that combine RV spots or cabin stays with local attractions or services.

Distribution Channels:

Our primary distribution channel for sales is our online booking system, making it easy for guests to secure their stay directly. We will also employ indirect channels via travel agencies, third-party booking websites, and partnerships that can broaden our reach and tap into new customer segments.

Promotion and Advertising Plans:

Promotions will be a blend of advertising, direct marketing, and public relations. We will run seasonal campaigns promoting special rates and deals, sponsor local events, and engage in content marketing that educates audiences on the joys of RV travel. Print advertisements in targeted RV and outdoor lifestyle magazines, coupled with local billboard placements, will drive broader brand awareness. Participation in RV shows and camping expos will directly introduce our park to potential customers.

Customer Service Policies:

Our customer service policies revolve around creating delightful experiences with every interaction. We will provide 24/7 customer support both online and on- premises, with a focus on resolving any issues promptly and satisfactorily. Our staff will receive continuous training to ensure their communication is in line with our brand values of friendliness, helpfulness, and expertise. Feedback mechanisms will be put in place, encouraging customers to share their experience so we can continuously improve our service.

In conclusion, the marketing and sales strategy of Cozy Corner RV Park is honed to attract diverse guests by offering them a memorable experience that combines the joy of the outdoors with the comforts of modern amenities. By strategically using multiple marketing channels, adopting proactive sales tactics, offering competitive pricing, and ensuring exceptional customer service, our RV park will stand out as the preferred choice for discerning travelers.

Cozy Corner RV Park’s operations plan is the backbone of our day-to-day business, ensuring guests are provided with a consistently excellent experience. The operational workflow is structured to cover every aspect of our service delivery, from guests’ arrival to their departure.

Operational Workflow:

Daily operations begin with the front desk staff preparing for new arrivals by confirming reservations and preparing welcome packets. They ensure all guest information is up-to-date and any special requests are noted. Throughout the day, they manage check-ins and check-outs, address guest inquiries, and handle any onsite bookings. Maintenance teams start early, inspecting and cleaning all communal areas, including the bathhouse, laundry facilities, and recreational spaces. They perform routine checks on RV hookups and address any issues that may arise. Groundskeepers take care of landscaping needs to maintain the park's aesthetic appeal.

Service Delivery Processes:

Upon a guest's arrival, our staff at the front desk greet them and provide necessary information about their stay, park amenities, local attractions, and park rules. The guests are then escorted to their RV spot or cabin, ensuring a smooth settling-in process. Regular patrols and an easily accessible staff presence ensure guests have support readily available when required. For cabin guests, housekeeping schedules are clearly communicated, respecting guest privacy while maintaining our high standards of cleanliness.

Quality Control Measures:

At Cozy Corner RV Park, quality is non-negotiable. We perform daily quality assessments of the entire park to ensure every amenity meets our high standards. Maintenance issues are logged and dealt with promptly. Additionally, guest feedback is continuously solicited and reviewed to identify areas for improvement. Our quality control checklist includes cleanliness, operational utilities, customer service interactions, and security measures.

Inventory Management:

Our convenience store’s inventory is managed meticulously to ensure products are always fresh and adequately stocked. Inventory levels are checked daily, with restocking occurring as needed. Records of sales and inventory movement are kept using simple yet effective inventory management software. This electronic system helps in forecasting demand, especially during peak seasons, and assists in placing orders in a timely manner with our trusted suppliers.

Supply Chain Management:

Cozy Corner RV Park maintains a streamlined supply chain with local vendors to ensure steady and reliable delivery of goods needed for both the convenience store and the day-to-day operations of the park. By partnering with local businesses for supplies such as groceries, toiletries, and maintenance materials, we encourage community economic growth while managing costs effectively. Our supply chain is designed to be flexible and responsive, with contingency plans in place to switch suppliers or find alternative solutions when necessary.

Facilities and Equipment Needs:

Our facilities are well-maintained, with regular reviews to meet and exceed industry standards. Equipment required for daily operations, including maintenance machinery, office hardware, and housekeeping tools, are routinely inspected and kept in excellent working condition. We have a schedule for the replacement and upgrading of facilities and equipment, ensuring no downtime impacts our service delivery. Capital investments are planned to add additional amenities, such as a communal fire pit and an upgraded playground, to enhance the overall guest experience.

The efficiency and success of Cozy Corner RV Park are largely dependent on the seamless functioning of all operational components listed above. Our commitment to operational excellence ensures that our guests enjoy a pleasant, hassle-free stay every time they choose Cozy Corner RV Park as their travel destination. Through meticulous planning and execution, we prioritize guest satisfaction while optimizing our internal efficiencies to maintain profitability and industry competitiveness.

Cozy Corner RV Park's financial projections provide a data-driven view of the expected performance over the next few years, taking into account current market trends, operational factors, and strategic initiatives aimed at growing the business.

Sales Forecast:

We forecast a steady increase in sales, projecting a 10% year-over-year growth for the next three years. This is based on market research indicating a growing interest in RV travel, an expanded customer base, and the development of additional services. Our sales forecast also factors in the seasonality of the industry with peak revenue expected during warmer months and lower sales during the off-season.

Year 1: $500,000 Year 2: $550,000 Year 3: $605,000

Profit and Loss Projection:

Our projected profit and loss statement reflects the sales increase against a relatively stable cost structure, taking into account standard cost increases. We anticipate improved net profit margins from the sales growth and operational efficiencies.

Year 1: Net profit margin of 20%, with a net income of $100,000. Year 2: Net profit margin of 22%, with a net income of $121,000. Year 3: Net profit margin of 25%, with a net income of $151,250.

Expected cost increases are in line with inflation, estimated at 2% per annum for fixed costs and 3% per annum for variable costs.

Cash Flow Projection:

Positive cash flow is projected throughout the forecast period with increased liquidity by the end of Year 3. We anticipate requirements for capital expenditures for facility upgrades, which will be funded from our free cash flow, minimizing reliance on external financing. Regular monitoring of cash flow will be performed to ensure liquidity ratios remain healthy.

Year 1: Positive by $80,000. Year 2: Positive by $95,000. Year 3: Positive by $120,000.

Balance Sheet Projection:

Our balance sheet is expected to strengthen over the projection period, with a notable increase in assets from reinvestments into park facilities and continued reduction of any long-term liabilities.

Assets: Increasing by 15% per year, reaching $2 million by year 3. Liabilities: Modest growth due to reinvestment, with a 5% increase annually. Equity: Gradual increase as retained earnings grow, with expected equity of $1.5 million by year 3.

Break-even Analysis:

A break-even analysis indicates that Cozy Corner RV Park will break even when it achieves annual sales revenue of approximately $300,000. This accounts for both our fixed costs like staffing, lease payments, and utilities, and variable costs like supplies and maintenance.

Financial Assumptions and Considerations:

The aforementioned financial projections are based on several key assumptions: - Continued demand for RV travel experiences. - A tourism market not significantly hindered by economic downturns or travel restrictions. - No major infrastructure damages or excessive capital repair requirements. - The entry of no significant direct competition that would dilute the market share. - Ability to maintain current pricing strategies without resistance from the market.

We recognize the inherent risks associated with these assumptions; hence a conservative approach is taken in our projections. Additionally, we will maintain a reserve fund to guard against unexpected expenditures or market fluctuations.

In conclusion, Cozy Corner RV Park's financial projections suggest a strong financial position with growing profitability and solid liquidity over the next three years. Cost management and investment in the guest experience underpin our forecasted sales growth, with an emphasis on maintaining a strategic financial position to capitalize on future expansion opportunities. Our careful planning and conservative approach aim to ensure the resilient financial health of the business in the face of changing market conditions.

The risk analysis section of Cozy Corner RV Park’s business plan identifies and addresses the potential risks the business may face in various aspects of its operations, including market, operational, and financial areas. This section outlines the strategies in place to mitigate these risks and establishes contingency plans to ensure business continuity in the event of unforeseen circumstances.

Identification of Potential Risks:

Market Risks: - Changes in consumer travel preferences could reduce demand for RV travel. - Economic downturns may lead to a decrease in discretionary spending, affecting our occupancy rates. - Increased competition from new or existing RV parks or alternative lodging options may impact market share.

Operational Risks: - Natural disasters or severe weather conditions could disrupt business operations. - Unexpected maintenance and repair issues can lead to costly expenditures and guest dissatisfaction. - Staff turnover and the challenge of retaining skilled staff can affect service quality and operational consistency.

Financial Risks: - Fluctuation in the costs of utilities and supplies may adversely impact profit margins. - Volatility in interest rates affecting any financing arrangements or loans. - Cash flow issues during off-peak seasons could strain the business’s liquidity.

Risk Mitigation Strategies:

Market Risks: - We will diversify revenue streams through the offering of additional services such as cabin rentals, event hosting, and partnerships with local attractions. - Implement a robust digital marketing strategy to reach and retain a diverse customer base. - Regularly conduct competitive analysis to stay competitive with pricing and amenities.

Operational Risks: - Invest in high-quality infrastructure to withstand environmental challenges and have a comprehensive insurance plan covering natural disasters. - Establish rigorous maintenance routines and retain a network of reliable contractors for timely repairs. - Implement a solid human resources framework, offering competitive compensation, professional development, and fostering a supportive work environment.

Financial Risks: - Conduct regular reviews of costs and implement cost-saving measures where appropriate. - Secure fixed-rate loans where possible to protect against interest rate volatility. - Maintain an operating reserve fund and structure off-season discounts to attract business year-round.

Contingency Plans:

- Develop and maintain an emergency response plan that includes procedures for natural disasters, guiding both staff actions and guest safety. - Plan for alternative accommodations or compensations for guests in case of facility unavailability due to unforeseen events. - Create a financial backup plan with a line of credit to draw on if cash flow issues arise during slow periods.

Insurance and Legal Considerations:

Cozy Corner RV Park will carry the necessary insurance to cover property damage, business interruption, liability, workers’ compensation, and vehicle coverage, ensuring that we are financially protected against most risks. We will periodically review and adjust our coverage to align with changes in our operations and the external environment.

From a legal standpoint, we will ensure compliance with all zoning, environmental, and health and safety regulations. Regular legal reviews will be conducted to understand and adjust to any changes in local, state, and federal law that may affect operations.

In summary, risk management at Cozy Corner RV Park is a proactive and integral part of our business planning. By recognizing potential risks and having mitigation and contingency strategies in place, we can both reduce the likelihood of these risks occurring and minimize their impact should they arise. Maintaining a robust insurance portfolio and being diligent in legal considerations serves to further protect the business and its assets. Through these combined efforts, we strive to create a resilient operation that can thrive in the dynamic landscape of the RV park industry.

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How to Create the Best RV Park Business Plan

• July 14, 2023

Proper planning is crucial for achieving viability and success. According to research, entrepreneurs who write formal business plans are 16% more likely to achieve viability compared to their non-planning counterparts. 

As the demand for campgrounds continues to grow and peak season capacities are reached, it is essential to develop a well-crafted RV park business plan to meet the needs of campers and position your RV park for success. 

In this article, we will explore the key elements of a successful RV park business plan, providing you with valuable insights and guidance to create the best plan to kickstart your RV park.

Key Elements of a Successful RV Park Business Plan

Executive summary.

The executive summary provides a concise overview of your entire plan and captures the attention of potential investors and stakeholders. It should highlight the unique selling points of your RV park, emphasizing what sets it apart from others in the market. 

By crafting a compelling executive summary, you can effectively convey the value and potential of your RV park, increasing the likelihood of securing funding and support.

Company Description

This section allows you to showcase the essence and identity of your RV park. It provides an opportunity to outline the vision, mission, and core values that drive your business. By clearly defining these elements, you can establish a strong foundation and align your operations with your desired brand image. 

A well-defined company description also helps investors and customers understand your unique value proposition.

Market Analysis

A thorough market analysis is essential for understanding the dynamics of the RV park industry. Market research helps you identify trends, assess the demand for RV parks, and gain insights into customer preferences. This analysis enables you to segment your target market effectively and tailor your offerings to meet their specific needs. 

Understanding the competitive landscape allows you to differentiate your RV park and develop effective strategies to attract customers and gain a competitive edge.

Services and Amenities

The services and amenities your RV park offers play a crucial role in attracting and retaining customers. Modern campers seek a comfortable and enjoyable experience, so it is essential to provide high-quality facilities and amenities. 

Offering full-hookup sites, clean and well-maintained restrooms, laundry facilities, recreational areas, and additional features that enhance the camping experience can set your RV park apart from others. Emphasize unique features and value-added services to create a compelling proposition for potential customers.

Marketing and Sales Strategy

In today’s digital era, a strong online presence is paramount for the success of your RV park. While traditional marketing channels are still relevant, creating a high-quality website is crucial to showcase your RV park’s offerings, amenities, and unique features. 

A well-designed and user-friendly website can serve as a virtual brochure, providing essential information to potential customers and encouraging them to make reservations. Integrating online booking functionality and optimizing your website for search engines can greatly enhance your visibility and attract more campers.

At Roverpass, we understand the value of a website for a campground’s success. That’s why we offer Premium Website Builder , a solution that helps campgrounds create high-quality websites that act as 24/7 sales teams.

A compelling website is what ties your marketing and sales strategies to more bookings and revenue growth. Our team of expert writers, designers, and developers can ensure that your website transforms more visitors into campers and enhances your income.

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Securing adequate funding is often a significant challenge when starting or expanding an RV park. In this section, you should outline your funding requirements and justify the investment needed for land acquisition, infrastructure development, and ongoing operations. 

By providing comprehensive financial projections, demonstrating the potential return on investment, and showcasing the market demand for RV parks, you can enhance your chances of securing the necessary funding.

Financial Projections

Developing realistic and detailed financial projections is crucial for demonstrating the viability and profitability of your RV park. Start by identifying your start-up costs, including land purchase, construction, permits, and equipment. Project revenue forecasts based on occupancy rates, average daily rates, and anticipated customer growth. 

It is equally important to estimate expenses accurately, such as personnel, maintenance, utilities, and marketing costs. Conducting a break-even analysis and presenting profitability projections will help investors and stakeholders assess the financial sustainability and potential return on investment.

Identifying Challenges to Ensure Long-Term Success

Identifying potential risks and challenges is an essential part of any business plan. In the RV park industry, simplifying reservations management, improving marketing capabilities, and gaining better access to financing for building new amenities are among the most important challenges businesses face. 

By conducting a thorough risk assessment and developing effective risk mitigation strategies, you can demonstrate your preparedness and ability to adapt to changing circumstances. A well-thought-out contingency plan will provide a roadmap for handling unforeseen challenges and ensure the long-term success of your RV park.

Crafting an RV Park Business Plan to Thrive in a Growing Industry

As traveling with RVs becomes more and more popular, the peak season is nearing its maximum capacity. To match the current growth of demand, campground supply would have to increase by 7% every year , according to current trends. This represents a huge opportunity for new campgrounds that want to get into the market. 

Creating the best RV park business plan is a vital step toward building a successful venture in the competitive and evolving RV park industry. Remember, a well-crafted business plan is not static but should be revisited and adapted as your business grows and market conditions change. 

With a solid plan in place, including a high-quality website and a focus on meeting customer needs, you’ll be well-prepared to navigate the challenges of the digital era and create a thriving RV park that meets the demands of campers in North America.

Keep reading our blog to learn more about how to build and run a profitable RV park business!

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Grants, Loans & Other Funding Options For Starting an RV Park

If you’re looking for ways to fund your new RV park, you’re in luck. There are a variety of grants, loans and other funding options available to business owners. In this article, we’ll discuss some of the best options available to you. 

Download the Ultimate Business Plan Template

Before Seeking Funding For Your RV Park Business

Before obtaining funding for your RV park business, you’ll need to do some preliminary work. You’ll need to create a business plan and determine how much funding you need. 

You should also open a business bank account. This will make it easier to track your expenses and keep your finances separate from your personal assets.

Common Funding Options for RV Park Companies

There are numerous business financing and funding options available for an RV park company. The most common ones are:

Bootstrapping

Bootstrapping an RV park company is often the best option for new entrepreneurs, as it doesn’t require any outside funding. With this option, you can use your personal savings to cover initial costs such as property rental, supplies and equipment. 

This option has the advantage of being relatively low-risk since you’re not borrowing money from anyone else. However, it can sometimes be difficult to start and sustain a business without any outside investment.

Debt Financing

Personal loans from family & friends.

Another common financing option is loans from family and friends. This can be a good option if you don’t have enough money to cover your start-up costs. However, it’s important to establish a clear repayment schedule and to make payments on time to avoid damaging relationships.

Business Loans from SBA or Local Bank

The Small Business Administration (SBA) offers a variety of loans for RV park businesses, including start-up loans, new equipment financing, working capital loans, and real estate loans. These loans are issued through local banks, and they come with relatively low-interest rates. There are also traditional bank loans and lines of credit that can be used to fund your RV park business.

Business Credit Card

A company credit card is a good option for financing RV park businesses. It allows you to borrow money up to a certain limit, and you can use the card to pay for expenses such as marketing, supplies, and travel. 

The advantage of a credit card is that it can help you build your credit history and score as a business. However, you should make sure to pay off your balance each month to avoid accruing interest charges.

Equity Financing

Angel investors.

Angel investors are individuals or groups who invest in early-stage RV park businesses in exchange for an equity stake in your company. This can be a good option for business owners who want to grow their business quickly, as angel investors can provide financing and mentorship. 

However, angel investors often expect a high return on their investment, so you’ll need to be prepared to give up a 10% – 30% share of your RV park company.

Other Funding Options

There are a number of other funding options available for RV park businesses, including crowdfunding and grants. Crowdfunding allows you to raise money from individual investors through platforms such as Kickstarter or Indiegogo. Grants are available from a variety of sources, including the government and private foundations. 

Create Your Business Plan

As mentioned above, for many of these options, you will need a solid RV park business plan to make a strong case to potential investors or lenders. A well-written business plan can help you secure funding and grow your business.

There are a variety of grants, loans, and other funding options available for RV park businesses. To secure funding, you will need to create a strong business plan.

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Home Rent How to Start an RV Park

How to Start an RV Park

October 31, 2023

Written by:

Holly Riddle

Holly is a freelance writer with 8 years of experience and six-figure yearly earnings. Her client base includes major...

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If you’re an avid RVer who frequently stays at RV parks—or maybe you’ve just driven past your fair share of them—you may think there’s ample money to be made by starting your own RV park. After all, what does the RV park owner really do other than set up a piece of land with parking spots and utilities and then start raking in the cash?

With the last few years’ increased interest in RVing, it seems like a great business idea. However, while an RV park looks like an easy business, starting and running a successful and profitable RV park is another story. Here’s what you need to consider before you embark on this business venture.

01. Is it better to buy or build an RV park?

You don’t need to build an RV park from scratch to run a successful and profitable RV park business. There’s also the option of buying an existing RV park. However, there are pros and cons to each option.

Reasons to buy an existing RV park

Here are key benefits you’ll get from buying an already-established RV park:

• Less red tape: If you decide to purchase an existing park, then you won’t need to worry about zoning and planning.
• Existing customer base: When you buy an RV park, you’ll generally get a few of the old owner’s customers. This means business elements like marketing won’t be quite as much of a concern since you’ll already have a leg up from the previous owner’s customer base and marketing efforts.
• Easier financing: It’s easier to get a loan to buy an existing RV park than it is to get a loan to build an RV park, partially because the existing RV park has (hopefully) already proven successful.

Reasons to build your RV park from scratch

There are a few reasons why plenty of RV park owners choose to build their parks from the ground up:

• More opportunities for customization: If you buy an existing RV park, it’ll be costly to really make it your own. You may find that you’ll need to do quite a lot of construction to achieve your vision.
• No bad reputation: If the park you buy has developed a poor reputation, you’ll need to overcome that to make it a success. This can sometimes be quite the challenge.

02. How much does it cost to start an RV park?

Before you get into the basic steps required to set up an RV park, you need to understand how much the whole process is going to cost. Planning your budget and finances is a key first step because of the high upfront investment involved. Plus, the overall costs will affect what other steps you need to take.

How much you’ll have to pay to start your own RV park depends on whether you go the from-scratch route or buy an existing business:

• Building from scratch: Estimates published online for how much it costs to build an RV park from scratch tend to fall somewhere in the range of $20,000–$150,000 , but these figures likely exclude the cost of buying land. Some all-inclusive estimates sit at over $1 million. It’s safe to say that the exact cost will depend on how many RV sites you plan to install and what types of amenities you plan to provide.
• Buying an existing RV park: Most estimates for the cost of purchasing an existing RV park start at around $100,000 , but bigger or more well-established RV parks can cost millions of dollars. It’s important to bear in mind that in addition to purchasing the business and the land, you may also need to pay to update the facilities.

Regardless of which route you choose, you’ll need to cover basic costs just to be in business and pay for necessities like insurance and must-have amenities for campers. All things considered, whether it’d actually be cheaper to buy an existing RV park depends on the size and state of the property. In some cases, it’ll work out to be nearly the same cost as building your own.

03. How to build an RV park

So, you’ve decided to build an RV park. What comes next? The process is a little more complicated than buying an existing RV park.

1. Do your research

Before you get started planning and developing your RV park, you’ll need to do a little research. You’ll need a business plan for any financing options, and business plans typically require proof of demand.

Over the last several years, demand for new RV parks has increased, as has the interest in RV travel in general. However, has demand increased specifically where you want to start an RV park? Do the research necessary to find out.

Zoning laws

Beyond assessing the market for RV parks, you’ll also need to check your local and state commercial zoning regulations. Your local municipality’s office should be able to point you to the laws that will apply to your business plans.

One consideration worth bearing in mind is that you may need different zoning permits if you’re planning to start a mobile home park rather than an RV park. Making sure you understand what you need before you employ contractors will spare you stress and give you an accurate idea of when you’ll be able to open for business.

2. Come up with a business plan

To make good money from your RV park and avoid making a poor investment, you’re going to need a business plan.

This business plan should include an array of information, including:

• Profit and loss estimations and projections backed by research.
• A competitive analysis that shows how you intend to stand out in your region.
• Proof of demand in your area.

Once you have a business plan in place, you can use it to pursue financing and start planning the development of your RV park.

3. Acquire financing

Building an RV park takes a lot of money. Unless you have a spare $100,000 lying around, you’ll need to get a loan.

You can find local banks that will loan you the money for a new park with a U.S. Small Business Administration (SBA) or Department of Agriculture guarantee. Private investors are also an option.

Once you’ve got the money you need, you can then use it to purchase the land on which you plan to build your RV park. If you already own the land you plan to use, then you’ll just need enough money to cover construction costs.

4. Find suitable land

When looking for the best land for building an RV park, work with a trusted realtor who knows the area. They may know about unadvertised buying opportunities. If they also know about local zoning laws, then they’ll be able to advise you on where you can and can’t build.

As you’re shopping for a parcel of land, keep in mind not just the overall cost of buying the property but also potential future costs. While one piece of land might be cheaper than another, it may require you to pay more later.

In particular, think about costs related to necessary prep work like clearing trees, leveling RV sites, or setting up utilities. Additionally, keep in mind the location and what’s already on the property.

Does the land have natural features that guests might be interested in, such as a waterfall that they can hike to or a pond they can fish from? How accessible or remote is the land? Is it near any popular tourist attractions? Can you hear traffic from a nearby major highway? All these factors will affect the monetary potential of your RV park.

5. Choose a good RV park layout

As you’re putting together your business plan and looking for land, go ahead and start thinking about your RV park layout. This planning process won’t just give you a better idea of what you want for your RV park—it’ll also determine what requirements you’ll need to meet next.

As you put together a layout, keep in mind the basics you’ll need:

• RV parking sites
• Roadways through the sites
• Extra parking at the front of the RV park
• An administrative office, where guests check in
• Restrooms and shower facilities

These are the bare essentials that every RV park must have. Next, think about the more variable features of your RV park.

As you plan your RV park layout, be cognizant of how big each site needs to be—not only to fit a standard RV but also to give campers enough privacy and space to spread out. Your state may have certain restrictions on how big RV sites can be or the number of RVs you can have on an acre of land, so it’s worth checking what state requirements you need to meet in terms of the size of your RV park.

In general, the smaller the park, the lower your earning potential, so make sure your RV park is big enough to accommodate a decent number of RVs. On the flip side, bear in mind that bigger RV parks require more resources and money to maintain.

In addition to giving your RV guests a place to park, you also must provide them with access to potable water, electricity, and a septic system. Be sure to check with local and state regulations in this instance as well, as there are often regulations about how you provide utilities and how much space you need to give RVers to hook themselves up.

If you need to install a septic system in a brand-new RV park, it can be costly. You may have to cover the cost of not only the system itself but also government-required tests to ensure your septic system won’t pose a threat to the environment.

Extra amenities

In addition to all the must-haves, a profitable, competitive RV park also often delivers a range of amenities to its guests.

You may want to consider including the following in your layout:

• Social spaces
• Outdoor recreational areas
• A community kitchen
• A community BBQ area
• Dining or event areas
• A pool (or even multiple pools)
• A gym with basic workout equipment
• Children’s play areas or playground(s)
• Laundry facilities

Need help putting together your RV park layout? Consider working with an engineer or architect.

6. Get the necessary permits, licenses, and insurance

When starting any business, there’s paperwork you’ll need to take care of. But there’s a particularly large amount of red tape you’ll need to cut through when starting up an RV park.

For starters, here’s what you’ll need:

• Business license: You’ll need to register your RV park with your Department of State (each state has different guidelines regarding registering a business).
• Construction permit: You can get construction permits from your local zoning office.
• Insurance: State governments require RV parks to be covered by a certain amount of insurance. At the very least, you’ll need property and liability insurance. You may also want extra coverage for your facilities, services, and amenities.
• Miscellaneous permits: You may need additional permits, depending on the amenities you plan to offer at your RV park. For example, if you plan to have a concession stand, you’ll need the permits and licenses for selling and serving food.

Depending on your business structure, you may also need an Employer Identification Number (EIN) for tax purposes. A business bank account is also a good idea for tracking cash flow.

If you’re unsure as to which permits and licenses you need, great places to ask are your nearest U.S. Small Business Administration office or your local municipality and zoning board.

7. Develop your RV park

Once you have your plans and permits and you’re completely cleared to begin development, it’s time for construction to start. After you’ve acquired financing and approval from the local powers that be, hire some contractors, show them your plans, and wait for your RV park to come to life.

04. Tips for running a profitable RV park business

Once your RV park is completed, make sure you give it the best chance of success. Here are a few pro tips to live by.

Set out clear rules for residents

To establish a good reputation, you need to ensure that all of your RV park guests enjoy their stay. Sometimes, this means setting out clear guidelines and rules for all guests.

Rules around quiet times, limited numbers of guests per site, pets, alcohol, and more can prevent instances of loud or unruly behavior, littering, and other issues that might negatively impact guests’ experiences.

Build an online presence

Make sure that potential guests can find you. Build a website (with an easy-to-use online booking system), create a Google Business Profile , purchase listings in RV directories, establish a social media presence, and advertise in places where RVers and travelers are likely to see you.

Organize social events

Events can bring attention to your RV park and also ensure that guests have the best time possible (and want to come back). Think about organizing family-friendly events focused around the holidays, but also consider regularly arranging events throughout busy seasons, like in the summer. Possibilities range from karaoke nights to sports tournaments, carnivals, or ice-cream socials.

Ask for feedback

Lastly, ask for feedback! If you know what you’re doing well, you’ll know what not to change. Knowing what you could improve upon is even more important, and finding out early on will allow you to address issues ASAP.

05. Is an RV park a good investment?

An RV park can be a very good investment—if you take the time to develop a park that meets the current needs of RVers in your area and that offers the amenities they’re looking for. But how much do RV parks really make?

While you shouldn’t expect to be swimming in the millions each year, an RV park can be incredibly profitable. According to RoverPass, RV parks generally have a profit margin of around 30%, with established RV owners often taking home an annual salary of $100,000+ . 1

On average, J.D. Power reports that RV campers pay around $33 per day. 2 But that doesn’t really say much about how much you’ll actually make. Your earnings will depend on how many RVs you can accommodate and how popular your RV park is.

Article Sources

• RoverPass. "A Beginner’s Guide to Running a Profitable RV Park Business" Retrieved October 31, 2023.
• J.D. Power. "Planning the Camping Budget: What Is the Average Cost of RV Parks?" Retrieved October 31, 2023.

Victoria Scanlon

Victoria is a writer and editor for SideHustles.com. She has extensive experience editing research for publication in academic journals and writing educational content.

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How to Start an RV Park Business

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » RV Park

The industry also includes trailer and caravan parks and wilderness camps. Basically, players in this industry take care of outdoor enthusiasts and also provide access to facilities such as washrooms, laundry rooms, recreation halls and playgrounds et al.

A close watch over the Campgrounds and RV Parks industry shows that the industry has enjoyed stable growth in recent time. The industry is largely driven by travel – related trends as trips to campgrounds and RV parks are viewed as cost-efficient alternatives to traditional vacations.

Suggested for You

• 10 Pros and Cons of Owning a Campground or RV Park
• 20 Best Marketing ideas for Campground or RV Park
• 10 Marketing Strategies to Boost RV Park Occupancy Rate
• 3 Types of RV Park Manager Certification
• 6 Types of Insurance for RV Park Business [Cost Included]

Statistics have it that in the United States of America alone, the market size of the campground & RV park sector was estimated to be around 5.48 billion U.S. dollars in 2020, down from the previous year’s size of 7.88 billion U.S. dollars. Please note that currently, there are over 13,000 privately owned RV parks and over 1,600 state parks that cater to RVers in the USA.

Steps on How to Start an RV Park Business

Conduct market research.

If you are considering starting an RV park business, you would need reliable market research to be able to maximize profits from the business. The first step in the market research process should be to develop market-based research questions in line with your overall business goal and objective.

In this regard, you should source information that will help you maximize your business, give you reliable information of what your potential market will be looking out for from an RV park, and also help you operate your RV park business with less stress and of course, build the business to profitability.

a. Who is the Target Market for RV Park Business?

• Recreational vehicle owner

The demographic and psychographics composition of those who need the services of an RV park facility is not restricted to adults who love outdoor activities and camping but extends to children and families also. There is a wide range of clientele who visit and patronize RV parks for different purposes.

So, if you are looking towards defining the demographics of your RV park facility business, then you should make it far reaching to include households and families, schools, churches and religious centers, sport clubs, corporate organizations, travelers and tourists.

b. Is RV Park Business a Profitable Business?

Yes, the RV park business is profitable. Available data shows that an average RV park can make around $240,000 (USD) and above per year gross.

c. Are There Existing Niches in the Industry?

No, there are no existing niches when it comes to the RV park business. But on the other hand, some RV park facilities may decide to major in some key areas such as;

• Operating campgrounds
• Operating RV parks
• Operating overnight recreational camps
• Operating travel trailer and caravan campsites
• Operating wilderness camps
• Other related facility operation

d. Who are the Major Competitors?

• Anchor Down RV Resort
• All About Relaxing RV Park
• Bandon Wayside Motel + RV
• Blake Ranch RV Park & Horse Motel
• Equity Lifestyle Properties Inc.
• Sun Communities Inc.
• Kampgrounds of America Inc.
• Mountain Home RV Park
• Dark Sky RV Campground
• Paso Robles RV Ranch & Campground
• Seven Feathers RV Resort
• Pine Near RV Park
• Welcome Station RV Park
• Red Barn RV Park
• Wanderlust Crossings RV Park
• Elwha Dam R.V. Park
• Emerald Beach RV Park
• French Quarter RV Resort
• Lake George RV Park
• Ouray RV Park & Cabins.

It is important to state that no establishment has a lion share of the available market in this industry. However, there are always brands who perform better or are better regarded by customers and the general public than others.

e. Are There County or State Regulations or Zoning Laws for RV Park Business?

Yes, and zoning laws require RV park operators to follow specific rules regulations, including some that apply only to players in the industry. Please note that in many communities, zoning laws require RV park facilities to apply for a permit from the city.

This application process allows the city’s zoning department to determine whether the recreational vehicle facility meets the zoning rules for the community. Permits also ensure that all recreational vehicle facilities are properly licensed with the county or state agencies.

f. Is There a Franchise for RV Park Business?

Yes, there are franchise opportunities for recreational vehicle parks , and here are some of them;

• Yogi Bear’s Jellystone Park Camp-Resort

g. What Do You Need to Start RV Park (RV Park) Business?

• A Feasibility Report
• Business and Marketing Plans
• Business Licenses and Permits
• A Well-Equipped and Secured RV Park (RV Park)
• EIN (Employer Identification Number)/Federal Tax ID Number.
• A Corporate Bank Account
• Operational Capital (For Ongoing Expenses)

Choose a Memorable Business Name

Normally, when it comes to choosing a name for your business, you should be creative because whatever name you choose for your business will go a long way to create a perception of what the business represents. Typically, it is the norm for people to follow the trend in the industry they intend operating from when naming their business.

If you are considering starting your own RV park facility business, here are some catchy names that you can choose from;

RV Park Business Name ideas

• Green Network© RV Park, Inc.
• Next Level® RV Park, LLC
• Future Solutions® RV Park, Inc.
• Tree Land® RV Park, Inc.
• Bob King™ RV Park, Inc.
• Lush Green™ RV Park, LLC.
• Nile Division© RV Park, LLC
• Mount Camel® RV Park, Inc.
• Sony Star© RV Park, Inc.
• Move Ahead© RV Park, Inc.
• Dray Danton® RV Park, LLC
• Park House® RV Park, LLC
• Latitude Connect™ RV Park, LLC
• First Port© RV Park, Inc.
• Pantex Chap® RV Park, Inc.
• Power House™ RV Park, Inc.
• Speed Link™ RV Park, Inc.
• Laneways Best© RV Park, Inc.
• Fresh Nest® RV Park, Inc.
• Rover Street™ RV Park, Inc.

Register Your Business

A. what type of business structure is best for rv park business.

When it comes to the business structure for recreational vehicle parks, the one that most players in this line of business consider is an LLC. It is common to consider an LLC because providers want to protect themselves from lawsuits. Setting up an LLC protects you from personal liability.

If anything goes wrong in the business, it is only the money that you invested into the limited liability company that will be at risk. Please note that an LLC will need an EIN if it has employees or if it will be required to file any of the excise tax forms listed below.

b. Steps to Form an LLC

• Choose a Name for Your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.

c. What Type of License is Needed to Open a RV Park ?

• General Business License
• Zonal Permits
• Signage Permit
• Operational State Facility Inspections for your facility

d. What Type of Certification is Needed to Start RV Park (RV Park) Business?

You don’t need any certifications to start an RV park.

e. What Documents are Needed to Open RV Park Business?

• Business and liability insurance
• Federal Tax Payer’s ID
• State Permit and Building Approval (For your RV park (RV Park))
• Certificate of Incorporation
• Business License
• Business Plan
• Employment Agreement (offer letters)
• Operating Agreement for LLCs
• Insurance Policy
• Online Terms of Use
• Online Privacy Policy Document
• Contract Document
• Company Bylaws
• Memorandum of Understanding (MoU)

f. Do You Need a Trademark, Copyright, or Patent?

If you are considering starting an RV park, usually you may not have any need to file for intellectual property protection or trademark. This is so because the nature of the business makes it possible for you to successfully run it without having any cause to challenge anybody in court for illegally making use of your company’s intellectual properties.

Cost Analysis and Budgeting

A. how much does it cost to start an rv park business.

The startup cost for recreational vehicle parks is not uniform. But basically, the business will cost from $20,000 – $600,000 to start and that can easily go higher depending on your overall business goals and objectives. Please note that you can spend between $15,000 to $50,000, with 10 RV-ready sites per acre and this is excluding your non-equipment costs.

b. What are the Costs Involved in Starting RV Park?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $7,300.
• Marketing, Branding and Promotions – $5,000.
• Business Consultant Fee – $2,500.
• Insurance – $5,400.
• Rent/Lease – $750,000.
• Other start-up expenses like commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
• Operational Cost (salaries of employees, payments of bills et al) – $60,000
• start-up inventory – $25,000
• Counter area equipment (countertop, sink, ice machine, etc.) – $9,500
• Store Equipment (cash register, security, ventilation, signage) – $4,750
• Furnishing and Equipping – $550,000
• Website: $600
• Opening party: $3,000
• Miscellaneous – $2,500

c. What Factors Determine the Cost of Opening RV Park?

• The size of the RV park
• The choice of location
• The required licenses and permits
• The cost of hiring and paying a business consultant and attorney
• The cost for branding, promotion, and marketing of the RV park (RV Park) business
• The cost for furnishing and equipping the facility
• The cost for insurance policy covers
• The cost for registering the business
• Cost of recruiting and training your staff
• The cost for the purchase and customizing of uniforms
• The cost for the grand opening of the RV park

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

It is not compulsory to build a new facility for your RV park (RV Park) business, and it will cost you a minimum of $120,000.

e. What are the Ongoing Expenses of RV Parks ?

• Electric bills
• Utility bills (internet subscriptions, phone bills, signage and software renewal fees et al)
• Salaries of employees
• Maintenance
• Marketing costs

f. What is the Average Salary of your Staff?

• Chief Executive Officer (Owner) – $55,000 per year
• RV Park (RV Park) Facility Manager – $38,000 per year
• Accountant / Cashier – $34,0000
• Marketing and Sales Officer – $32,000 per year
• Attendants (5) – $30,000 per year
• Customer Care Executive / Front Desk Officer – $23,396 per year
• Cleaners – $18,000 per year
• Security Officers – $21,150 per year

g. How Do You Get Funding to Start an RV Park Business ?

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Pitching your business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
• Source for soft loans from your family members and friends.

Write a Business Plan

A. executive summary.

Fresh Nest® RV Park, Inc. is a standard and well-equipped RV park that will be located in a growing community in Roswell, New Mexico.

Fresh Nest® RV Park, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a business, by actively participating in our communities and integrating sustainable business practices wherever possible.

b. Services

• Food and drinks court

c. Mission Statement

Our mission is to develop highly successful and profitable chains of recreational vehicle parks with state-of-the-art facilities and the latest technology; a business that will not only meet the needs of her clients but also supersede their expectations.

Vision Statement

Our Vision is to operate chains of recreational vehicle parks all across major cities in the United States of America.

d. Goals and Objectives

The goals and objectives of the RV park are to provide a safe and secured camp facility for owners of recreational vehicles and campers.

e. Organizational Structure

• Chief Executive Officer (Owner)
• RV Park (RV Park) Facility Manager
• Accountant/Cashier
• Marketing and Sales Officer
• Attendants (5)
• Customer Care Executive/Front Desk Officer
• Security Officers

Marketing Plan

A. swot analysis.

• Ideal Location for RV park
• Highly Experienced and Qualified Employees and Management
• Availability of electric vehicle charging ports as an additional service offering
• Highly Secured and Clean Facility
• Excellent operational history
• Not enough existing clientele to run at full capacity immediately
• The owner is new to large scale marketing
• We will need a loan to build our facility
• The owner is currently running the business solo and will need to build out the existing business
• Lack of economies of scale.

Opportunities:

• A growing number of recreational vehicles and electric car owners in the United States.
• Build upon existing clientele
• Online market, new services, new technology, and of course the opening of new markets.
• Favorable government policies.
• Loans diminish profitability until they are paid off
• The first year will be financially tight while we gain customers and pay off loans
• Competition in the area could increase
• Management of employees requires time, money, and efforts
• Economic downturn; when the economy is bad it affects consumer spending which in turn impacts businesses negatively.

b. How Do RV Parks Make Money ?

Recreational Vehicle Parks make money by;

c. Payment Options

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

d. Sales & Advertising Strategies

• Introduce your RV park by sending introductory letters to recreational vehicle owners, electric vehicle owners, and other stakeholders in and around your city
• Open your RV park with a party to capture the attention of residents who are your first targets
• Advertise your RV park on national dailies, local TV, and local radio stations
• Promote your RV park online via your official website and all available social media platforms
• Making your first impression count positively
• Make use of attractive handbills to create awareness and also to give direction to your RV park
• Adopt a direct mailing coupon marketing approach
• Position our signage/Flexi banners at strategic places
• Create a loyalty plan that will enable you to reward your regular customers

Financial Projection

A. how much should you charge for your service.

Most recreational vehicle parks charges between $500 and $1,200 per month to stay at an RV park, including the cost of utilities.

b. How Much Profit Do RV Park Owners Make a Year?

It depends, but the available report shows that on average, a successful RV park owner can make from $50,000 to $90,000 a year. A successful RV park itself can make over a hundred thousand dollars depending on its popularity, location, and assets.

c. What Factors Determine the Amount of Profit to Be Made?

• The capacity of the RV park
• The types of related services and products offerings
• The location of the RV park
• The management style of the RV park
• The business approach of the RV park
• The advertising and marketing strategies adopted by the RV park
• The number of years the RV park is in business

d. What is the Profit Margin of RV Park?

The profit margin of the RV park is not fixed. It could range from 15 percent to 25 percent depending on the available spaces in your facility.

e. What is the Sales Forecast?

Below is the sales forecast for recreational vehicle parks. It is based on the location of the business and other factors as it relates to such startups in the United States;

• First Fiscal Year (FY1): $550,000
• Second Fiscal Year (FY2): $750,000
• Third Fiscal Year (FY3): $1.2 million

Set Up your Office

A. how do you choose a perfect location for rv park.

• The demography of the location especially as it relates to the number of people that owns recreational vehicles
• The purchasing power of businesses and residents of the location
• Accessibility of the location
• The number of recreational vehicle parks in the location
• The local laws and regulations in the community/state
• Traffic, parking and security et al

b. What State and City are Best to Open a RV Park Business?

• Paso Robles, California
• Grand Island, New York
• Canyonville, Oregon
• Cedar City, Utah
• Long Beach, Washington
• Dandridge, Tennessee
• Mountain Home, Idaho
• Custer, South Dakota
• Theodore, Alabama
• Roswell, New Mexico

c. What Equipment is Needed to Operate an RV Park?

You should be prepared to purchase charging plugs, measuring meters, changeover box, transformer, safety gadgets, computers or laptops, an internet facility, telephone, fax machine, and office furniture (chairs, tables, and shelves) amongst others and all these can be gotten as fairly used.

Hire Employees

When it comes to hiring employees for a standard RV park, you should make plans to hire a competent chief executive officer (you can occupy this position), facility manager, marketing and sales executive (business developer), accountant, attendants, cleaners, and security officers.

Launch the Business Proper

In recent times, no RV park opens its door for business without first organizing an opening party to officially launch the business. You can choose to do a soft opening if you are operating on a low budget or you can go for a grand opening party.

The bottom line is that with a proper launching of the RV park, you will be able to officially inform people in your city that your RV park is open for business.

a. What Makes an RV Park Successful?

• Choose a good and secured location to launch the business
• Hire only competent, hardworking, and trustworthy staff
• Be deliberate with your marketing sales approach
• Encourage the use of word of mouth to promote your RV park
• Leverage on all available online and offline platforms to promote your RV park

b. What Happens During a Typical Day at RV Parks?

• The facility is open for the day
• Administrative work is done concurrently
• The facility is cleaned and arranged to welcome patrons
• Recreational vehicle owners and campers come in and parking spaces are allotted to them.
• Surveillance is carried out
• Maintenance of the facility is carried out
• The facility is administratively closed for the day.

c. What Skills and Experience Do You Need to Build an RV Park Business?

• Good facility management skills
• Customer services skills
• Interpersonal skill
• Business management skills
• Bargaining skill
• Work experience in the RV park industry
• Experience in managing people
• Experience in business administration.

Red Oak Resort & RV Park

Location & Hours

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524 Recreation Row

Camdenton, MO 65020

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