cover letter for sales manager cv

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How to Write an Effective Sales Manager Cover Letter and Resume

Many job applicants write cover letters without much thought. However, this is a big mistake. When writing your sales manager cover letter, it will boost your job application if you can sell yourself as the ultimate candidate. A great cover letter, along with a great sales manager resume, is essential to acing the hiring process. 

In your sales manager cover letter, you can highlight your experience in sales manager positions that you have previously held as well as the successful strategies you used in those positions. Overall, your cover letter should establish yourself as a valuable asset to the company. The cover letter tips in this article will show you how to do exactly that. 

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Sales manager cover letter guide.

An impactful sales manager cover letter follows a fairly specific formula. In this section, we break down the necessary components and share some cover letter writing practices you can use when writing your own. You will also find an example that will help you showcase your sales manager skills. 

Why Does Your Sales Manager Cover Letter Matter? 

A sales manager cover letter is a key document because it acts as your initial sales pitch for why you should be hired. Your cover letter is your opportunity to distinguish yourself from other job seekers and tell the company about your sales training, exceptional qualifications, and past successful sales. Furthermore, it is a great time to show the company that you share its goals.

All of this is extremely valuable during the competitive application process. In fact, the Bureau of Labor Statistics estimates that jobs for sales managers will increase by seven percent between 2020 and 2030. This is on par with the growth of the United States economy as a whole, which means that the supply of sales managers is projected to keep pace with demand.

In a sales manager cover letter, you can add accomplishments and academic qualifications that you think will help you perform well in the job, and explain how the sales techniques you’ve mastered can increase company revenue. To write a powerful cover letter, you should highlight your strong work ethic and detail how you would contribute to a creative sales team. 

Essential Components of Your Sales Manager Cover Letter

To write a strong cover letter, you need to incorporate several components. Make sure that the following four things are included somewhere in your letter.

• Soft skills. In the context of sales management, the most important soft skills are leadership qualities such as integrity, listening skills, reliability, and team-building. These are skills that you must have to be part of the sales staff of any company.
• Sales management skills. It is good to provide evidence of your sales manager skills when writing your cover letter, as companies closely evaluate these skills when considering a candidate. These skills include coaching, selling, innovation, and other core sales management behaviors.
• Sales skills. Of course, you need to establish yourself as an excellent salesperson. You can do this by mentioning your track record and prior experience. You can discuss a successful email campaign you ran in a previous role, different sales pipelines that you established, or your use of effective sales tactics. 
• Accomplishments. You should also highlight the professional accomplishments you have achieved throughout your career. These may include being an award-winning sales manager or achieving a high percentage of sales growth after implementing successful campaigns.

5 Tips for Writing a Strong Sales Manager Cover Letter

Use the following tips to create a strong sales management cover letter that will impress anyone who reads it and improve your chances of landing an interview. 

• Be professional. When writing your sales manager cover letter, you must maintain a professional tone in your writing. Remember that you cannot write the way you speak and that the hiring manager whom you are addressing is also a professional. The tone of your letter should be warm and friendly without being too casual.
• Show your passion. A perfect cover letter will show how much you want to work for the company in question, why you have always admired it, how it aligns with your career goals, and what you like most about your career as a sales manager.
• Be honest.  It is best to be honest when writing your cover letter, as lies can easily be discovered. Make sure that you are honest about the clients you have worked with, the teams you have led, and the sales you have made. Your references may be checked and, if any deceit is uncovered, you may ruin your chances of being hired. 
• Research the company. One of the best ways to get information about the company is to read its annual report, which you can typically download from its website. This way, you can learn about its activities, accomplishments, mission, vision, and goals for the future. These are very important points that can impact future sales decisions. This strategy will also ensure that you align yourself with the company in your cover letter.
• Proofread. Before sending your cover letter, you should read it many times to check for errors. Do this ahead of time so that you can make corrections. Your sales manager cover letter must not have spelling or grammatical errors. It must be fluid, and you should remember to write in an active voice. 

Sales Manager Cover Letter Example

Use the following sample cover letter to help write yours. This will aid you in finding your next job as a sales manager at the company you’ve always dreamed of working for.

Sales Manager Cover Letter Sample

[Your Name]

[Your Phone Number]

[Your Email Address]

Dear [Hiring Manager’s Name],

I am writing this letter to apply for the sales manager position at [company name]. I am very excited for this opportunity and I believe that I am the perfect candidate due to my extensive experience in the field.

Thanks to my studies and the hands-on professional experience I have gained in previous positions, I have developed extensive sales knowledge. In addition, I have increased the annual revenue of each client to whom I have offered my services, by an average of [X] percent.

I have worked closely with marketing managers from different industries throughout my career to develop effective sales strategies. I consider myself a professional with problem-solving, communication, and leadership skills. I can make decisions with sound judgment as needed. 

I possess a great work ethic that can contribute to your company as part of your sales team. As a sales manager at [Name of the Previous Company You Worked For], I have been able to facilitate online promotional campaigns for a wide variety of products and services, while also being in charge of a high-level and highly productive team.

Thank you for your attention and for the opportunity. I invite you to read my resume and learn a little more about my experience, studies, and training. I look forward to hearing from you.

Sales Manager Resume Guide

In this section, we will show you important tips, suggestions, and examples so that you can create an impressive sales manager resume. 

Why Does Your Sales Manager Resume Matter?

A sales manager’s resume includes all the details of a person’s professional life. Through a resume, the employer can determine if a candidate is a good fit for the company’s objectives. Once a hiring manager understands your relevant experience, they will have a better idea of how you will perform in the job.  

It is important to list any courses in sales training in addition to any bachelor’s or master’s degrees you hold. It is also important to mention your successful sales campaigns. This is also a suitable time to mention noteworthy clients you have worked with in the past.

Essential Components of Your Sales Manager Resume

Below are the components that your sales manager resume should include. You must follow these recommendations to write a successful resume.

• Header. In the header of your sales manager resume, you must place your name in a larger font than the rest of the text. Then you can place your contact details, including your phone number, address, and email. Make sure that all your data is correct so that the company can contact you easily.
• Executive summary. When writing your sales manager resume, make sure to include an executive summary that is impactful and communicates your achievements, experience, skills, and qualifications.
• Professional experience. Make a list of your previous sales jobs, and include the position you held in the company as well as the years you were in that position. Also, include a list of the activities and achievements you carried out in that position.
• Key skills. Knowing what skills to add to a resume can be hard. Focus on skills that a sales manager must have to perform well in their field. Include hard skills such as software management, financial forecasting, and sales planning, and some soft skills such as analytical skills, leadership, and critical thinking.
• Key achievements. A key way to stand out from other sales managers is to show your accomplishments, so include industry-relevant achievements on your resume. It is important to be as specific as possible in this section. 

5 Tips for Writing a Strong Sales Manager Resume

Below are some tips for creating an impressive resume. Remember to pay attention to details, and focus on demonstrating why you are the ideal sales candidate.

• Write an excellent summary. The executive summary is the first impression anyone who reads your resume has of you. Concentrate on writing a compelling summary that will make the hiring manager want to read on and learn more about your experience and training.
• Quantify your achievements. It is good to include your achievements by quantifying them. As a sales manager, you should back up your achievements with references that show the results in measurable terms, such as the overall monetary worth of your campaigns or the number of employees you have been in charge of. 
• Read the job description.  Make sure you read the company’s job post carefully. You can include keywords found in the job post so that your resume will pass through the applicant tracking systems (ATS). This way, you can be sure your resume will get into the hiring manager’s hands.
• Focus on your sales experience. It is unnecessary to include all the information regarding non-sales jobs you had before starting your career as a sales manager. It is better to focus on the sales jobs you have held, even if you have only had an entry-level position, and describe all your accomplishments in detail. 
• Design. You should use designs that look professional, clean, and minimalistic. That’s why we recommend that you look at sample resume templates and choose one that you feel comfortable with. In the next section, we look at some specific examples. 

Sales Manager Resume Examples

Below is an example of a sales manager’s resume and an example of the executive summary. As you’ll be able to see, our examples adhere to the components and tips discussed above.

"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"

Venus, Software Engineer at Rockbot

Sales Manager Resume Sample: The Executive Summary Section

Executive Summary

Sales professional with five years of experience leading successful marketing campaigns, including digital marketing, email marketing, and partner marking campaigns. Experience working with diverse clients, including several Fortune 500 companies. Highly qualified, proactive, and responsible, with strong leadership and negotiation skills .

Sample Sales Manager Resume Template

[Your Full Name]

[Your Address]

[Write a brief summary of your Sales Manager experience and accomplishments. This should be no more than a few sentences.]

[List your skills in bullet-point format, including managerial skills and soft skills.]

Professional Experience

[Company Name] | [Location] [Job Title] [Date Started – Date Ended]

• [List your key responsibilities and accomplishments for each role.]
• [Be specific and detail-oriented to show your impact.]

[Company Name, Location] [Job Title] [Date Started – Date Ended]

[Institution Name] | [Location] [Graduation Date] [Degree]

• [Add details about relevant coursework, special achievements, and any honors.] 

Sales Manager Resume Template Resources

• Sales manager resume . This is a Word resume template. The template is specially designed for a sales professional to list work experience chronologically. 
• Marketing resume . This is a Word marketing resume template. This is an eye-catching template to list your studies, skills, and work experience. This is a bold design, but you can change the font and colors.
• Minimalist resume . This is a Word template that you can use for your sales manager resume. The template has a minimalist style that you can customize, and you can also combine it with a minimalist cover letter template.

Importance of a Sales Manager Cover Letter and Resume

A compelling cover letter and a sleek resume are a sales manager’s way of communicating their sales experience to employers. You must have these documents ready and well-curated to get your next job in the industry.

Sales Manager Cover Letter and Resume FAQ

To write your sales manager cover letter, you should, first of all, address the hiring manager of the company directly. Start by explaining why you would be a good fit for the sales manager position. Describe how your skills and accomplishments will help you meet the company’s goals and how your vision aligns with their ideals.

In your sales manager resume, it is very important that you create a list of your skills. This list should include the skills you have in reporting, statistical analysis, use of systems, and soft skills such as communication, coaching, and leadership skills. You can also detail management skills on your resume .

When you are following an application process, you must follow the steps indicated by the recruiter or hiring manager. If the job ad suggests that you send the cover letter and resume together, then do it. They are sometimes kept separate in the application process, in which case they will be individually requested at different times.

A sales manager is a highly trained professional who must have skills in leadership, coaching, communication, customer relations, management, and personnel management skills, including hiring and recruiting sales representatives.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication .

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5 Sales Manager Cover Letter Examples Built for 2024 

• Sales Manager Cover Letter
• Sales Manager Cover Letters by Experience
• Sales Manager Cover Letters by Role
• Write Your Sales Manager Cover Letter

You thrive when leading a company’s promotional teams. Sales strategies are developed, quotas are met, and markets are effectively analyzed when you’re leading the way.

Have you analyzed today’s job market to ensure your sales manager resume and accompanying cover letter will be successful?

You don’t need to be an expert at branded promotions and selling your abilities in a cover letter. We’ll assist you with our sales manager cover letter examples that can be an easy template for success.

Sales Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Why this cover letter works

• This sales manager cover letter has set a good pace for you by expertly combining tools, competencies, and quantifiable achievements to make a strong case. Notice how Zoho Analytics and Hive have been leveraged to highlight the candidate’s past achievements.

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Regional Sales Manager Cover Letter Example

• A combination of achievements backed by actual numbers in revenue growth and market share expansion would give you a competitive edge.

Area Sales Manager Cover Letter Example

• For example, leveraging Zendesk sales forecasting to boost accuracy in data-backed decision-making would add weight to your chances of getting hired in a competitive company.

Territory Sales Manager Cover Letter Example

• Use quantifiable metrics like “boost the overall sales revenue in underperforming areas by approximately 11%” to position yourself as a candidate who’s got the experience and the talent to drive sales in specific locations.

Retail Sales Manager Cover Letter Example

• However, don’t start narrating your career path to any organization. Research beforehand like Yara and only try this with companies such as Sephora who follow a more informal approach to work culture.

Related cover letter examples

• Sales manager resume
• Sales representative
• Sales associate
• Account manager

Strategies to Write a Top-Notch Sales Manager Cover Letter

When preparing a cold calling campaign for your sales team to execute, you’d probably do some market research to ensure you’re targeting critical customer pain points. 

Try to take a similar approach to your sales management cover letter. You’ll want to review each company’s job description to identify their needs so you can show them how your positioning and brand awareness strategies will help.

Grab the hiring manager’s attention with the greeting and intro

What’s the best way to grab someone’s attention with an ad? Give them something they can relate to right away. You should do the same with your sales management cover letter. 

Start things off by greeting a specific hiring manager if you can find their name in the job description or on the company’s website. It shows some personability right away that you took the time to customize it to them, just like how including a customer’s name on a newsletter can get them to keep reading to learn more. 

Then, grab their attention by relating to the company’s mission and how your skills fit in within the opening paragraph. For instance, if you were applying to an airline, you could explain how you appreciate their mission of creating a more relaxing flying experience and how you want to use your brand positioning strategies to help them stand out in the market. 

Review the opener below to see how the applicant gets off to a good start but falls short when they don’t relate to any specifics about the company or sales management position.

Falling short with this one! 

Hello Mr. Sanchez, 

I was eager to see the sales manager job you had available. I think this would be a great company to work for, and I would be excited to use my five years of sales experience to help you achieve your goals.

The opener below does a much better job of explaining how the applicant wants to use their skills to help Boston Scientific achieve its sales growth objectives. 

A great opener relating to company goals!  

Dear Mr. Martinez,

As a sales professional with extensive experience in the medical devices industry, I have consistently delivered strong results through diligent territory management and data-driven decision-making. I am looking to bring my rich experience in sales growth through strategic planning and market expansion to Boston Scientific as your area sales manager.

How to write an impactful sales manager cover letter body

You know that once you have a customer’s attention, you haven’t landed the sale yet. The same is true with your cover letter. You’ll need to add more information to give yourself the best chance of landing an interview. 

The sales field revolves around metrics like conversion rates, leads generated, and impressions. You should include numbers like these while giving examples of your achievements in past sales positions. 

It can also be helpful to showcase how a company had a problem and you resolved it. For instance, you could explain how the company was getting leads but not converting them, so you revamped their lead nurturing strategy to help them boost end-of-funnel conversions by 59%.

An excellent body paragraph showcasing sales solutions! 

I successfully identified emerging markets and untapped segments, leading to a 13% expansion in market share in my current role at Cool Beverages. My strategic approach to segmenting markets has not only maximized sales potential but also enhanced customer satisfaction through personalized solutions.

Solidify your abilities in the closing of your sales manager cover letter

When performing cold calls, you probably ensure you recap your message at the end to connect one last time about why the company is the best fit for a prospective customer’s needs. Do the same at the end of your cover letter by relating back to the company’s mission and how your professional skills , like lead gen and sales page design, fit their needs. 

It’s also a good idea to thank the hiring manager for their time and end with a light CTA, such as “I look forward to hearing from you soon,” just like you’d do at the end of your sales pitch. 

The example below comes off a bit too generic since the applicant doesn’t relate back to any of their specific sales management skills or the company’s mission. 

Missing the mark on this closer! 

Thank you for reviewing my application. I look forward to the possibility of bringing my sales management skills to your team. 

Jessabelle Taylor 

Take a look at the opener below that does a much better job of recapping how the applicant’s sales data analysis and forecasting skills fit in with Boston Scientific’s needs. 

A great closer recapping key sales skills! 

I would welcome the opportunity to further discuss how my experience and skills in sales data analysis and forecasting can help Boston Scientific continue to thrive and lead in the medical device industry. Thank you for considering my application.

Giovanni Lombardi

A template will help you achieve the appropriate structure for your sales management cover letter, just like planning the sales process to convert more cold calls. Just remember that you still need to customize the details to the needs of each sales management position you apply to. 

You should avoid going over one page with your cover letter. Keep it concise and relevant to key skills the company is looking for, like team leadership or market analysis. 

Unlike your resume, your sales management cover letter shouldn’t use bullet points. Instead, break it up into well-defined paragraphs. For instance, you could relate to the company’s mission in the intro, show key lead gen and prospecting achievements in your body paragraphs, and then recap everything in the closing paragraph. 

Sales Manager cover letter examples

You’ve perfected your sales techniques and you’ve got plenty of impressive stats to back it up.

But if you want to land that sales manager role, you need to make sure you’re highlighting your most impressive figures and leadership skills in your cover letter.

And we can help you to boost your chances of writing an interview-winning application with our expert advice and sales manager cover letter examples below.

CV templates 

Sales Manager cover letter example 1

Sales Manager cover letter example 2

Sales Manager cover letter example 3

These 3 Sales Manager cover letter example s should provide you with a good steer on how to write your own cover letter, and the general structure to follow.

Our simple step-by-step guide below provides some more detailed advice on how you can craft a winning cover letter for yourself, that will ensure your CV gets opened.

How to write a Sales Manager cover letter

Here’s how you can write your own eye-catching cover letter, broken down into simple steps.

Write your cover letter in the body of an email/message

Type the content of your cover letter directly into the email you are sending, or if you are applying via a job board, directly into their messaging system.

The reason for doing this it to ensure that your cover letter gets seen instantly and you can start connecting with the recruiter as soon as they open your message.

If you attach your cover letter as a separate document, the recipient will have to open up the document, which will slow the process down, or make them less likely to even open your cover letter – which could mean your application gets skipped over.

Start with a friendly greeting

To kick your cover letter off, start with a friendly greeting to build rapport with the recruiter instantly.

Your greeting should be personable but professional. Not too casual, but not too formal either

Go with something like…

• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid old-fashioned greetings like “Dear sir/madam ” unless applying to very formal companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you have opened the cover letter with a warm greeting, you need to explain which role you are interested in.

Sometimes a recruitment consultant could be managing over 10 vacancies, so it’s crucial to pinpoint exactly which one you are interested in.

Highlight the department/area if possible and look for any reference numbers you can quote.

These are some examples you can add..

• I am interested in applying for the role of Sales Manager with your company.
• I would like to apply for the role of Sales assistant (Ref: 40f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for an IT project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The main purpose of your cover letter is to excite recruiters and make them eager to open your CV. And you achieve this by quickly demonstrating your suitability to the job you are applying for.

Take a look at the job adverts you are applying for, and make note of the most important skills being asked for.

Then, when you write your cover letter, make your suitability the focal point.

Explain how you meet the candidate requirements fully, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider your application.

Keep it short and sharp

When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.

Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.

So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.

Sign off professionally

To round of your cover letter, add a professional signature to the bottom, giving recruiters your vital contact information.

This not only gives various means of contacting you, it also looks really professional and shows that you know how to communicate in the workplace.

Include the following points;

• A friendly sign off – e.g. “Warm regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Gerald Baker Senior Accountant 07887500404 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application email, you can save it within your email drafts, or on a separate document that you could copy in.

What to include in your Sales Manager cover letter

So, what type of information should you write about in your Sales Manager cover letter?

The specifics will obviously depend on your profession and the jobs you are applying to, but these are the key areas you should be covering.

• Your industry experience – Tell recruiters the types of companies you have been working for and the roles you have held in the past.
• Your qualifications – Highlight your most important relevant qualifications to show employers you are qualified to do the roles you are applying for.
• The impact you have made – Demonstrate the positive impact you have made for employers in previous jobs. Have you saved money? Improved processes? Made customers happy?
• Your reasons for moving – Employers will want to know why you are leaving your current/previous role, so provide them with a brief explanation here.
• Your availability – When will you be able to start a new job ? Check your current contract to find out your notice period if you are in a position already.

Sales Manager cover letter templates

Copy and paste these Sales Manager cover letter templates to get a head start on your own.

I hope you’re well. I am excited to apply for the Sales Manager position at Partner Tech Ltd and leverage my 15 years of experience in the commercial technology and telecommunications sector to drive revenue optimisation and cultivate strategic partnerships for your company.

In my current role at Nexus Solutions, I have successfully led the client services team, nurtured long-term relationships with key stakeholders, and achieved remarkable results through data analysis and CRM implementation. I take pride in my ability to develop innovative sales strategies and mentor early-career sales executives, evident through the ‘Sale Through’ mentoring scheme that improved product knowledge by 30% in 2021. Furthermore, my achievements include streamlining the client review process through an automated query system, increasing efficiency by 31%, and securing a 5-year contract renewal worth £1.8 million annually. With a Bachelor of Business Administration and a PMI Project Management Professional Certificate, I am confident in my ability to lead and excel in this role.

I would like the opportunity to discuss my expertise further in an interview which I am available for from next week.

Best Wishes,

Dear Mr Scott,

I hope this email finds you well. As a recent Business graduate from the University of Sheffield, I am excited to apply for the position of Junior Sales Manager at TimberCo Ltd.

As a proactive individual and recipient of the 2022 UKBA Women in Business Student Award, I believe I am the perfect fit for this role. During my previous sales internship at John Deere, I demonstrated exceptional persuasive skills by securing contracts with five major clients, increasing revenue for my team’s portfolio by 20% in that quarter.

Moreover, I possess a deep understanding of the timber industry, having worked part time as a sales assistant for over four years at a local wood yard in Sheffield alongside my studies. I am confident that my ability to identify and pursue potential leads, combined with my exceptional negotiation skills, will contribute to the growth of TimberCo Ltd.

I would welcome the opportunity to discuss how my skills align with your team goals and I am available for an interview at your convenience.

Kind regards,

Lydia Pappas

I hope this email finds you well. I am writing to submit my application for the position of Senior Sales Manager at Foreman Foods, as advertised.

With over two decades experience in the food industry, including for leading supplier Brakes, I have consistently exceeded sales targets, notably achieving a 30% increase in revenue for my current employer Tasty Ltd – a whole foods start up based in London. One of my most significant achievements was negotiating a strategic partnership with a major retail chain, resulting in a 50% boost in sales volume in 2021. Alongside an MBA from the Manchester Business Institute, I am well-versed in the latest market trends and consumer preferences, which has allowed me to develop innovative and disruptive sales strategies that have yielded exceptional results in competitive UK and EU markets. Additionally, my leadership skills, supported by a Level 4 Diploma in People Management, have enabled me to build and motivate high-performing sales teams, driving them towards achieving collective success.

I am excited about the opportunity to contribute my expertise to Foreman Foods and lead the sales team to new heights. I look forward to discussing how my proven track record can be an asset to your esteemed company and can be available for interview at your convenience.

Many thanks,

Paulo Sautini

Writing a strong attention-grabbing cover letter is a vital step in landing a good Sales Manager job.

Use the tips, strategies and examples above to get more responses from you job applications and start lining job interview up.

Good luck with your job search!

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Sales Manager Cover Letter Samples & Examples That Worked in 2024

Drafting your sales manager cover letter shouldn't be as tough as closing a challenging deal. With our cover letter writing  tips, examples, and templates, you'll have all the tools you need to command attention, make your case, and convince potential employers that you're indeed the top candidate to drive their sales goals and quotas.

In this guide, we cover the necessary components that any successful sales manager should include in their cover letter. Keep reading and learn about:

• The importance of a well-formatted cover letter header and headline
• The role of a personalized greeting on a sales manager cover letter
• How to make your cover letter introduction into a sales pitch
• Why to describe your top skills and accomplishments in detail
• How to effectively conclude your cover letter in a persuasive manner
• Where to access the best job search resources for sales managers

1. How to properly format a sales manager cover letter header and headline

Any successful cover letter will have a strong sense of visual organization .

Unlike resumes — which are sorted into neat little sections — a cover letter can easily become one big block of text if you’re not careful. Thus, you must include the right elements that help to break up this text and make it easily scannable by the employer.

The two most important formatting elements to include to accomplish this goal are a cover letter header and a cover letter headline .

Your header always comes first and should include:

• Your name and professional title
• Your professional contact information
• The employer or company name
• The employer or company address

Here is an example of a well-formatted sales manager header

Jane Doe , Sales Manager (123) 456-7890 | [email protected] | linkedin.com/in/jane-doe

To: Hotwire Sales Solutions Sales Management Department 1234 Street Address Concord, NH 03301

Following your header, you should place your headline in the center of the page. This headline should be a short statement that highlights the best and most interesting points of your letter to help grab the employer’s attention and intrigue their curiosity.

Here is an example of an excellent sales manager cover letter headline

My 4-Step Approach to Profitable Sales Management & How I Plan to Apply It at Your Business

Let your cover letter write itself — with AI!

2. how to personalize a greeting on a sales manager cover letter.

Next up, you must find a way to make your cover letter feel exclusive to specific employers .

The best way to do this is by creating a personalized greeting that addresses a specific person by name. This person should be the staff member or business leader most likely to read your cover letter, such as a manager or department head.

Additionally, you should also research the employer further looking for extra details you can reference throughout the rest of your cover letter, such as company values and goals.

Here are 3 examples of personalized sales manager cover letter greetings

• Dear CEO Gerry Ringgold,

Dear Mr. Gerry Ringgold,

• Dear Hiring Manager Lenny Bloom,

3. How to make your cover letter introduction into a sales pitch

As any sales manager knows, the key to landing sales is a great sales pitch.

You should view your cover letter introduction as your sales pitch for yourself, as a professional job-seeker. Your introduction should highlight the very best qualifications that make you stand out as a candidate, including:

• A brief overview of your professional history
• Your specialized area of expertise
• Any particularly notable accomplishments, such as major awards
• A mutual acquaintance (when possible, naming a professional mutual acquaintance on a cover letter helps you build rapport and trust with employers)

Here is an example of an excellent introduction from a sales manager cover letter

I am a sales manager with 10+ years of specialized experience working in the educational software industry. Recently, I was named one of the Top EduTech Sales Managers in all of North America by the Sales Managers of America Association. With my deep knowledge of the industry and many connections to your company — such as my professional mentor and your company’s COO, Ms. April Bloom — I know I will be the ideal addition to your team.

Find out your resume score!

4. How to showcase your top sales management skills and accomplishments

When writing a resume, you describe your skills and accomplishments in short, extremely concise blurbs.

On a cover letter, by contrast, you have the chance to delve into far greater detail regarding your top skills and accomplishments. This gives you the opportunity to not just describe your relevant qualifications but relate them back to the exact needs of the employer.

For instance, as a sales manager, rather than simply stating that leadership is one of your skills, you can instead describe your exact leadership style and explain how you used it to lead your team to success in past positions.

Here are 6 skills to describe in a sales manager cover letter

• Professional development
• Team performance analysis
• Developing monthly and quarterly goals
• Hiring, onboarding, and training processes
• Writing sales reports
• Leading team meetings

Here is an example of how to describe an accomplishment in a sales manager cover letter

In the role of sales manager for [Former Employer], it was my primary responsibility to perform thorough quarterly analyses at both the team and individual levels. As a result of my guidance, my team’s productivity was boosted by 55%, leading to our department as a whole exceeding target sales goals by an average of 25% each quarter.

5. How to effectively conclude your cover letter in a persuasive manner

To close your cover letter as effectively as you would close a sales deal, you must write a persuasive conclusion that includes:

• An enthusiastic sentence saying you are looking forward to hearing from them
• When and how they can best contact you
• When you intend to follow up
• A formal sign-off

Here is an example of a persuasive conclusion from a sales manager cover letter

It is with the highest appreciation that I extend my thanks for considering me for this position. I eagerly await your reply and can be best reached at (123) 456-7890, any time between the hours of 8 a.m. to 4 p.m. Monday through Saturday. As your company is my top pick for employment, I do intend to follow up next Monday morning if I have not yet heard back.

With Great Appreciation,

[Applicant Name]

If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two .

6. Best job search resources for sales managers

Being a sales manager isn't all about high-fives and hitting quotas. It's also about continuous learning, expanding networks, and staying updated on industry trends. Here's a roundup of some superior job search resources:

• Sales-specific job boards: Websites like FlexJobs.com and SalesHeads.com bookmark various jobs in sales. Skim through and tick off what fits your experience and ambition.
• Professional networking sites: LinkedIn is a goldmine for sales managers. Create a top-notch profile; get connected and never miss a beat on sales manager job postings. You can even turn your LinkedIn profile into a polished resume within a few seconds.
• Industry-specific platforms: Platforms like  HubSpot Sales Blog  are teeming with industry insights, job listings, and resources offering a competitive edge in a sales manager's job search.
• Online recruiters & HR platforms: Sites like Indeed , Glassdoor , and Robert Half connect job seekers with recruiters seeking sales leaders. Registering with these sites expands your job market visibility.
• Resume building sites: Craft a dynamic sales manager resume and cover letter on platforms like Kickresume,  Zety or Resume.io . Their templates, examples, and tips can help elevate your job candidacy.

Use these resources wisely. After all, even sales aces need a well-thought-out strategy to nail the perfect job match.

Sales Manager Cover Letter FAQ

The main objective is to grab an employer's attention, highlight your key skills and achievements, and demonstrate your fit for the sales manager position on offer.

A common cover letter structure includes a captivating introduction, a body detailing your relevant skills and achievements, an explanation of why you wish to join the company, and a conclusion with a call to action.

As a rule of thumb, your cover letter should not exceed one page. Focus on quality, not quantity - be concise, and choose your words carefully to make your message powerful.

Absolutely! Customizing your cover letter for every sales manager application demonstrates that you've taken the time to understand the job and the company's needs.

While you can refer to the same achievements, remember, your cover letter should not replicate your resume. Use it to tell a story that brings your resume to life and shows how your experience and achievements align with the job requirements.

Julia Gergelova

Julia is a professional writer, translator and graphic designer. She holds degrees in translation and interpretation, and has international work experience from a number of different countries in Europe as well as China and Panama. Julia formerly taught academic writing and as a graphic designer contributed to outlets such as  The Business of Business . She has a passion for lifelong learning and good coffee.

All sales cover letter examples

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All sales manager cover letter examples

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15 Sales Manager Cover Letters That Will Get Hired (NOW)

Are you are looking to write a cover letter for Sales Manager jobs that will impress recruiters and get you noticed by hiring managers? You need one to apply for a job, but you don’t know what to say.

Cover letters are an essential part of the job search process. They provide you with a chance to stand out from the crowd, give some insight into your personality, and show that you have researched the company. These days, most companies require cover letters for every application.

Here are 15 amazing Sales Manager cover letters that are professionally written and will help you stand out and get that job!

Sales Manager Cover Letters

Each cover letter is written with a different focus. Review all of them and pick the ones that apply to your situation. Take inspiration from multiple samples and combine them to craft your unique cover letter.

Sales Manager Sample 1

I am a recent graduate from (insert academic institution) with a degree in (insert major). I am looking for an entry level position as a Sales Manager, and I believe that my education and previous experience make me the perfect candidate to fill this position. I am interested in applying for this position and would like to meet with you to discuss the opportunity.

I hope you will consider me as an applicant and we can speak further about this opening. Thank you again for your time and consideration of my application.

Sales Manager Sample 2

I have been in sales for over 10 years and have held positions with both large and small firms. I am confident that my experience in sales, marketing, and customer service would be an asset to your organization. I believe in the importance of customer service and will always put the needs of my clients first.

Sales Manager Sample 3

To Whom It Concerns,

I am a qualified candidate for the Sales Manager position and would like to submit my application for your consideration. I have had more than 10 years of experience in sales, marketing and customer service management. In my most recent position as Sales Manager of ABC Company I oversaw a staff of 18, managed day-to-day operations, handled client issues and resolved customer complaints. My greatest strengths are interpersonal skills, the ability to motivate employees and a strong work ethic that has led to business growth in every organization I’ve been a part of.

I will provide you with references upon request. Thank you for your consideration in this matter and feel free to contact me at any time if additional information

Sales Manager Sample 4

To Whom It May Concern:

I am a recent graduate with a Bachelor of Science degree in Business and Management and I am very interested in the Sales Manager position. I have over two years of experience as a retail salesperson and my skills align well with this position. I would be an excellent addition to your team because my experience has given me excellent interpersonal skills, extensive knowledge of customer service, and strong leadership qualities.

Sales Manager Sample 5

I am writing in response to your recent advertisement for a Sales Manager role. I have a strong background in sales, and possess the leadership skills required to effectively manage a sales team while also driving revenue. I am confident that my experience and drive would make me an excellent addition to your organization.

Sales Manager Sample 6

I am writing to you with an application for the Sales Manager position that has recently opened up. I am a knowledgeable and seasoned professional, who would be an excellent candidate for the position. I hold a Bachelor of Arts degree in English (with Honors) from ___________ University, as well as _______________ certificate in Sales Management from ___________ Institute. As your organization’s Sales Manager, I would be able to lead my team to success by developing innovative sales strategies and cultivating relationships with clients that fit your company’s needs. With my experience in the field of sales, I have achieved success by being able to consistently exceed goals and deliver exceptional customer service through leadership skills, problem solving abilities

Sales Manager Sample 7

I am confident that my professional experience in Sales would be an asset to your organization. I have extensive knowledge in the following areas: •Sales and marketing •Product management •Training and development Essential Skills: •Strong communication skills and excellent organizational skills

Sales Manager Sample 8

Dear Hiring Manager, I believe I am the perfect candidate for the position of Sales Manager. My 10+ years of experience within sales and marketing give me a strong understanding of how to successfully manage a team to achieve desired goals. I also work well in fast paced environments and handle pressure well which is essential for managing an effective team. I have strong communication skills, am very organized with attention to detail, and have excellent time management skills while working within tight deadlines. These are just some of my qualifications that would make me an ideal candidate for this position so I hope you will consider me as you continue your search process. Thank you!

Sales Manager Sample 9

I am a graduate of the University of Dayton with a degree in Marketing and Business Administration. I am seeking any opportunity that will allow me to apply my knowledge, skills and abilities as a Sales Manager. I have experience with customer service, sales, advertising and marketing which has enabled me to become an effective communicator. My organizational skills also allow me to keep my time well-managed so that I am able to complete tasks effectively and efficiently.

Sales Manager Sample 10

Dear Recruiter,

I am highly experienced with sales and marketing. As the Sales Manager, I will do my best to use my skills to increase revenue streams.

I am a sales manager with a proven track-record of success. I have experience in small business sales, retail sales and medical equipment sales. My leadership style is collaborative and I have strong people skills. I am confident that I can help grow your company’s bottom line.

Sincerely, _

Sales Manager Sample 11

Dear Hiring Manager,

I am writing to inquire about the position of Sales Manager at your company. I am an experienced sales professional with experience in overseeing both small and large teams. I offer a proven track record of developing effective strategies for all aspects of the sales process, including prospecting, account management, and territory management. I am confident that these skills will be a great fit for your company and would love to discuss this opportunity in greater detail. Please feel free to contact me at 555-555-5555 or email me at [email protected] Thank you!

Sales Manager Sample 12

Dear _____, I am excited to learn about your open position for a Sales Manager. I have significant experience managing an entire team of sales people and would love the opportunity to work with your company. I am confident that my skills and experience will bring value to your team. Please find attached my resume for consideration. Thank you for taking the time to read this letter, I appreciate it!

Sales Manager Sample 13

Dear _________, My name is ________ and I am writing in reference to your Sales Manager position located in Sydney. I think that my experience and skills would be a great fit for the position. I have been working as a Sales Manager for the past 3 years having been constantly promoted from within because of my enthusiasm, drive, and attention to detail. In this time span, I have expanded the company’s international footprint by increasing our exports by 240% while managing day-to-day operations at home base without sacrificing quality or customer service. I am confident that if given an opportunity to interview with you that we will have a great meeting where we can discuss how my background and skill set would work well within your organization.

Sales Manager Sample 14

As the demand for new cars increases, so does the need for Sales Managers. I am excited to hear that your company is hiring for this position and would love the chance to interview with you. Meeting you in person would be ideal because I want to show how excited I am about this position and my qualifications. Please consider me as a candidate!

Sales Manager Sample 15

Dear _______,

Recruiters and hiring managers receive hundreds of applications for each job opening.

Use the above professionally written Sales Manager cover letter samples to learn how to write a cover letter that will catch their attention and customize it for your specific situation.

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Sales Manager Cover Letter Example

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Start your Sales Manager cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention your current role or relevant experience. Make sure to express your interest in the position and the company. For example, "Dear [Hiring Manager's Name], As a seasoned sales manager with over 10 years of experience driving successful sales teams, I am excited to apply for the Sales Manager position at [Company's Name]. I have always admired your company's innovative approach to sales and believe that my skills and experience make me a strong candidate for this role." This approach is direct, professional, and shows that you've done your research about the company.

The best way for Sales Managers to end a cover letter is by summarizing their qualifications, expressing enthusiasm for the opportunity, and inviting the reader to take the next step. For example, "I am confident that my proven sales strategies and team leadership skills would greatly benefit your company. I am excited about the possibility of bringing my unique experience to your team and would welcome the opportunity to further discuss how I can contribute to your sales goals. Thank you for considering my application. I look forward to the possibility of discussing this opportunity further." This ending is assertive, shows eagerness, and prompts the reader to move forward with the hiring process. It's important to maintain a professional tone, but also to convey genuine interest and excitement about the potential job opportunity.

Sales Managers should include the following elements in their cover letter: 1. Contact Information: Start with your name, address, phone number, and email address at the top of the cover letter. 2. Salutation: Address the hiring manager directly if you know their name. If not, use a general salutation like "Dear Hiring Manager." 3. Introduction: Begin by introducing yourself and stating the position you're applying for. Mention where you found the job posting or how you heard about the position. 4. Relevant Experience: Highlight your most relevant sales management experiences. Discuss specific roles you've held, projects you've led, and sales targets you've achieved. Use quantifiable achievements to demonstrate your success in previous roles. 5. Skills: Highlight your key skills that are relevant to the job description. These might include leadership, strategic planning, team management, negotiation, budgeting, and of course, sales proficiency. 6. Knowledge about the Company: Show that you've done your homework about the company. Mention what you admire about the company and how you see yourself contributing to its mission and goals. 7. Closing: In the closing paragraph, express your enthusiasm for the role and the opportunity to discuss your qualifications further in an interview. Thank the hiring manager for considering your application. 8. Signature: End the letter with a professional closing like "Sincerely" or "Best regards," followed by your name and signature. Remember, a cover letter should complement, not duplicate, your resume. It's your chance to tell a story about your experiences and skills, and to show your passion for the role and the company. Tailor each cover letter to the specific job and company to show that you're genuinely interested and have taken the time to apply thoughtfully.

Related Cover Letters for Sales Manager

Related resumes for sales manager, try our ai cover letter generator.

Sales Cover Letter Example for 2024 (w/ Templates!)

You've always had a knack for sales, but now you’ve come a long way from making cold calls and practicing your pitch in front of the mirror. 

You’re ready to turn your talent into a full-time gig.

There's just one hurdle left: writing that dreaded cover letter. Staring at the empty page that's supposed to sell your skills and experience feels a lot like standing in front of a tough client you just can't land.

But don't worry!

In this article, we're going to show you how to sell your professional skills, one sentence at a time.

Here’s what we’ll cover: 

• What Makes a Great Sales Cover Letter Example
• 5 Steps to Writing the Best Sales Cover Letter
• 3 Essential Cover Letter Tips for Sales Pros

...and more!

So let's close the deal.

Sales Cover Letter Example

5 Steps for the Perfect Sales Cover Letter

You’ve seen what a great sales cover letter looks like. Now it's time to start writing your own . 

Simply follow these tried-and-tested steps:

#1. Put Contact Information in the Header

Kick off your sales cover letter with your personal information right at the top, similar to your resume . Here's the lowdown on what to include:

• Full Name. Your whole name should sit at the top of the document.
• Job Title. Be specific about the sales role you're targeting (e.g. Sales Manager ). This helps the hiring manager sort through heaps of applications more efficiently.
• Email Address. Keep it simple and professional. Your old, quirky email won't cut it. For instance, [email protected] is a no-no, but [email protected] is good to go.
• Phone Number. Make sure it’s correct, and if you're aiming for a job in another country, add the international dialing code.
• Location. Usually, your city and country are enough. But if you're open to remote work or moving, say so.
• Relevant Links (optional). If you have a LinkedIn profile or a portfolio, this is a good spot to include those links.

Next up, list the hiring manager's details:

• Company Name. Put down the company you're looking to join.
• Hiring Manager’s Name. If you can find it, include the name of the hiring manager for the sales department. The company’s website and LinkedIn are good places to look.
• Hiring Manager’s Title. If you learn the hiring manager's official title, use that instead of just "Hiring Manager." For example, the person reviewing your application might be the “Head of Sales”.
• Location. Note the city and country, especially if the company is global. You can get more detailed with the street name and number if you want.
• Email Address (optional). If you manage to find it, throw in the hiring manager’s email as well.
• Date (optional). Include the date you’re writing the cover letter. It adds a touch of professionalism.

#2. Address the Hiring Manager

Once you've laid down your contact information , it's time to address your cover letter to its intended reader. Skip the old ‘To Whom It May Concern’ —it's a snooze-fest.

First up, do a little digging. Look at the job ad, the company's website, or their LinkedIn page to find the name of the hiring manager for the sales role you're applying for. This way, you'll get their name and possibly their email too.

When it comes to addressing the hiring manager , it's good to be formal but not stuffy. Go for "Mr." or "Ms." followed by their last name. If you're unsure about their gender or marital status, just use their full name. Like so:

• Dear Mr. Johnson,  
• Dear Emily Johnson,

If you hit a wall and can't find any details about who the hiring manager or the head of the sales department is, aim your letter at the department or the entire company:

• Dear Sales Department,
• Dear Sales Hiring Team,
• Dear HR Recruitment Team,
• Dear Sales Division Lead,

#3. Write an Eye-Catching Opening Statement

Hiring managers usually only take a few seconds to scan each application. That means your opening paragraph needs to be as attention-grabbing as possible.

A good approach is to lead by stating why you're drawn to the sales job. A little enthusiasm for the field or that specific role can go a long way in catching a manager's eye.

Knowing a bit about the company can also set you apart from the crowd. The more clued in you are, the easier it is to show why you'd fit in well with their team. This signals that you're not just applying at random but are genuinely keen on this particular job.

If you've already got some experience under your belt, feel free to open with a big win or key skills that make you ideal for the role. 

That said, keep this part snappy. The aim is to hook the hiring manager into reading more about you, not going into depth about how you made your achievements happen.

#4. Use the Cover Letter Body for the Details

The main section of your sales cover letter is where you should get down to business and elaborate on who you are as a candidate. 

Remember - this isn't a place to copy-paste your resume . Instead, aim to showcase why you're the ideal candidate for the sales role you're eyeing by providing additional information.

So, to begin with, avoid repetition. Don't regurgitate your resume; add color to it. Discuss the achievements that prove you're good at closing deals or retaining clients. Look at the job ad and let it guide you. If they're seeking someone who can work in a fast-paced environment, highlight a time you thrived under pressure.

Also, be specific. If the job focuses on B2B sales, point out how you've succeeded in that area rather than discussing your retail experience. This tells the hiring manager that you understand what they're looking for and can deliver on it.

And, as we already mentioned, knowledge of the company is a big bonus. If you understand their sales approach, competitors, or target markets, say so. It shows you're serious about the job and have done your homework.

Need more inspiration? Check out more cover letter examples in this article. 

#5. Wrap It Up and Sign It

Ending your sales cover letter on a high note is crucial. This is your last chance to make a lasting impression , so don't drop the ball here.

Start by summarizing why you're the right pick for the sales role. Reiterate your key skills or most noteworthy achievement(s). You've made your case; now wrap it up in a neat package.

Finally, add a call to action. Prompt the hiring manager to do something next, like contacting you for a further discussion. This proactive step can set you apart and enhance your odds of landing an interview.

Lastly, sign off the right way. Keep it professional yet personal. Here's an example of what this could look like:

I’m eager to discuss how I can contribute to your sales targets and team goals. Please feel free to reach out so we can set up an interview at your convenience.

Best regards,

If "Best regards" feels too played out for you, here are other sign-offs you can consider:

• Kind regards,
• Respectfully,
• Thanks for your time,

This last section is your final shot to resonate with the hiring manager. Make it count.

3 Essential Business Cover Letter Tips

You're now up to speed on the basics of cover letters. 

Next up, we'll dive into some must-know tips to take your sales cover letter to the next level, starting with: 

#1. Match Your Resume

Going for that sales position? Then having a sharp application matters.

For that exact reason, get your cover letter to match your resume in style and formatting. A mismatch might come off as unprofessional. 

Keep your information straight and clean on the page, and ensure your fonts are on point from top to bottom. Oh, and while you're at it, get those margins and line gaps just right. Let's keep that cover letter snappy and on one page. 

Pitch yourself perfectly!

Or Use A Cover Letter Template Instead

Want to skip all the hassle? 

Our cover letter templates are just the ticket. Use our resume builder while you’re at it, and then match your cover letter to the T. 

Not to mention, with input from global hiring experts, all our templates are top-notch and industry-approved.

Problem solved!

#2. Mention Qualifications

You can't skip talking about your qualifications in your cover letter, especially for a sales job. 

Qualifications aren't just a checklist for hiring managers; they're the building blocks that show you can do the job well. So, dig a little deeper than your resume. 

Sure, your resume says you led your team in sales for three quarters. But in your cover letter, you can say how you did it. Did you initiate a new customer engagement strategy? Or maybe you excelled at cold calls? Make sure to explain it. 

By expanding on your qualifications, you're giving the hiring manager a sneak peek into how you operate and what you could bring to their team. Trust me, they'll appreciate the extra insight, and it might just land you that interview .

#3. Add Any Relevant Links

As an extension of your sales resume , your cover letter is a great place to add any relevant links. 

Sure, your resume might have a section for your LinkedIn or portfolio, but why not make it easy for the hiring manager? 

Direct them straight to the good stuff. Add a line in your cover letter that says something like, "You can see examples of my sales achievements on my LinkedIn profile," and then hyperlink it.

Doing this sends a clear message: you're not just talking about your skills and achievements; you're showing them off in real time. It saves the hiring manager time searching for them and gives them an easy way to learn more about you right away. It's a small detail, but it could make you stand out in a crowded field.

Key Takeaways

And that’s a wrap on what makes a great sales cover letter!

We hope that our guide has made you more confident about writing your own sales cover letter and that you’ll land your dream job right away.

But before we go, let’s recap our most important points from this article:

• Start your sales cover letter by including all your relevant contact information and then fill out the hiring manager’s contact information. Keep this factual, especially your email and phone number. Otherwise, you might miss an interview opportunity.
• Add hyperlinks to your cover letter for convenience. Even if your sales resume already links to your LinkedIn profile or a sales portfolio, you should add them to your cover letter and make it easier for the hiring manager to see them.
• The body of your cover letter is where you should go into detail about what makes you right for the job. Make sure you don’t skip your qualifications—they can make you stand out from other candidates and help convince the hiring manager you’re right for the job.
• Before you send in your cover letter, sign it off professionally. Pick an appropriate closing line and add your full name underneath before sending in your application.

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Home » Job Tips » Resume Writing Tips » Sales Manager Cover Letter

Sales Manager Cover Letter: A Complete Guide

Did you know that 83% of hiring managers read the cover letters to shortlist candidates for an interview? This is why most companies require applicants to submit a cover letter with a resume as a part of their job application process. So, if you are applying for the sales manager position, it is pertinent to craft an effective cover letter that accurately reflects your skills, qualifications, personality, etc.

In this blog, we will provide you with all the necessary information to create a compelling sales manager cover letter that will catch the attention of potential employers and increase your chances of getting hired. From formatting and structure to tips, we have got you covered.

Table of Contents

How to Craft a Cover Letter for a Sales Manager Position?

Here are essential sections to include in your sales manager’s cover letter.

1. Start with a Header

Begin by introducing yourself to the hiring manager by including your contact information in a heading. Include details such as your name, phone number, email address, and city of residence. To make it stand out, you can use a larger font size for your name while keeping the rest of the content consistent with the body of your letter.

2. Include Salutation/Greeting

It is important to carefully consider the greeting or salutation in your cover letter. One way to do this is by researching the company and finding out who will be reading your application. If you know their name, you can personalize the greeting by including their name as ‘Dear [Reciever’s Name]. In cases where no specific name can be used, ‘Dear Hiring Manager’ would suffice as an appropriate and professional alternative option.

3. Formal Introduction

The opening paragraph of your sales manager cover letter should serve as an introduction to who you are. Begin with a statement that highlights why you believe yourself to be the ideal candidate for the position, expressing enthusiasm and interest in the role, or explaining what drew you towards applying. In case someone recommended the job opportunity, consider seeking their permission before mentioning them in this section of your letter.

4. Highlight Qualifications and Skills 

The body paragraphs of the cover letter for the sales manager job should highlight some of your notable skills and qualifications as an applicant. It can be helpful to carefully review the job description of the company you are applying to. By so doing, you will be able to get helpful insights on relevant skills to include in this section.

5.  Present Yourself as a Strong Candidate

Explain the qualities that make you a strong candidate for the sales manager role. You can discuss previous work experience to highlight your strengths. For example, if you were previously a sales manager, you can give specific examples of how you improved the performance of your sales team. This can demonstrate your leadership skills or your aptitude for sales management. 

Even if your previous experience does not directly relate to the position you are applying for, mentioning examples where you have taken on leadership responsibilities or provided exceptional customer service can demonstrate your commitment to the sales manager position.

7. Include a CTA

A call to action (CTA) is a written statement that motivates the reader to complete a particular task. In your cover letter, the CTA could mean expressing your enthusiasm and interest for the position and further communication. 

For instance, you could state, ‘I am genuinely interested in the sales manager role and look forward to an opportunity to discuss how I can contribute to your company in an interview.’ Additionally, include information on how they can reach out to you through email or phone if desired.

8. Sign Off Professionally

A sign-off is a formal closing phrase that includes a complimentary close and your signature (or a digital signature). There are numerous appropriate options for professional sign-offs. Some examples include ‘Yours sincerely’, and ‘Best regards’. 

Cover Letter Template for Sales Manager 

Here is a sample cover letter template for a sales manager.

Cover Letter for a Sales Manager Role

Here is a sample cover letter for a sales manager job application.

Important Tips & Tricks to Remember

Here are relevant tips to guide you in structuring the best cover letter for a sales manager.

1. Customize Your Cover Letter

Being aware of a basic structure can serve as a guide for crafting your cover letter. Yet, it is essential to avoid using the same template for every job you apply to. Instead, take time to customize each cover letter specifically for the position you are interested in applying for. 

Read the job posting carefully and understand the key skills or qualifications mentioned. Then tailor your cover letter to showcase how your skills align with the company’s expectations. You can use examples for this purpose. 

2. Include Keywords

To make your sales manager’s cover letter effective, using the right keywords is essential. These words are also crucial in catching the attention of potential employers. Additionally, with Applicant Tracking Systems (ATS) becoming increasingly common in recruitment processes, incorporating relevant keywords becomes even more important to avoid being overlooked by an automated system.

To identify suitable keywords for your cover letter, carefully read through the job description and take note of any terms mentioned under the requirements or responsibilities sections. Prioritize the technical skills you possess as well as specific credentials and software/tool proficiencies that are related to the role you’re applying for. 

3. Be Concise 

Rather than giving excessive details about your work experience and credentials in your cover letter, it is advisable to keep it concise. The standard practice is to limit the length of a cover letter to one page, or even less if necessary.

Considering that hiring managers have numerous applications to go through, a lengthy cover letter may not receive proper attention. Therefore, keeping it brief but impactful can help ensure that your application stands out among others.

4. Review and Proofread

After completing your cover letter, it is important to review and proofread it carefully. Do not submit the letter until you have made a thorough spell check and revision. Additionally, seeking another person’s perspective can be beneficial in spotting any mistakes that may have been overlooked. Consider asking someone you trust to review your letter before finalizing and submitting it.

In this blog, we have covered tips and sample templates for a sales manager’s cover letter. A professionally crafted cover letter for the position of sales manager is essential in effectively presenting your abilities and background to potential employers. By submitting an impressive cover letter that sets you apart from other candidates, you increase your chances of being invited for an interview and ultimately securing your desired job as a sales manager. 

If this blog has been helpful to you, let us know in the comment section below. Also, remember to optimize your CV by exploring this blog on the best resume formats with samples .

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Sandipta Banerjee has completed her Master's in English Literature and Language. She has been working in the field of editing and writing for the past five years. She started her writing journey at a very young age with her poems which have now evolved into a poetry blog. She was working as Editorial Head in a US-based publishing house before joining Internshala.

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Resume Worded   |  Career Strategy

9 sales account manager cover letters.

Approved by real hiring managers, these Sales Account Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Sales Account Manager
• Senior Sales Account Manager
• Junior Sales Account Manager
• Alternative introductions for your cover letter
• Sales Account Manager resume examples

Sales Account Manager Cover Letter Example

Why this cover letter works in 2024, highlighting achievements.

This cover letter showcases specific achievements, like exceeding sales targets, which emphasizes the candidate's success in their previous roles. Quantifying these accomplishments helps demonstrate their expertise and effectiveness in sales and account management.

Showing Impact

By mentioning the increase in annual revenue, this sentence highlights the candidate's direct impact on their previous company's performance. This shows that they have the ability to make a significant contribution to the company they're applying to.

Expressing Excitement and Passion

This sentence demonstrates that the candidate is genuinely enthusiastic about the opportunity to work at Apple and represent their brand. Sharing excitement and passion for the company can help the candidate stand out from others who may just be seeking any job.

Gratitude and Eagerness

Ending the cover letter with a thank you and an expression of eagerness to discuss the role further shows the candidate's genuine interest in the position. This leaves a positive impression on the hiring manager and encourages them to consider the candidate for an interview.

Showcase Relevant Achievements

Demonstrating how your past achievements relate to the role you're applying for can be persuasive. It shows the hiring manager that you have what it takes to succeed in the role. In this case, you've clearly shown that you have a track record of exceeding sales targets - a key requirement for any sales position.

Display Problem-Solving Skills

Improving client retention indicates that you're proactive and skilled at problem-solving. By sharing your innovative communication strategy, you're showing that you can identify a challenge, create a solution, and successfully implement it. This is a powerful skill that can be applied in any sales role.

Quantify Impact

Upselling is a crucial part of a sales job and by quantifying how much you increased product and service upselling, you're giving the hiring manager a clear picture of the impact you could have at their company. This also shows that you understand the importance of contributing to the company's profitability.

Express Enthusiasm for the Role

Showing your excitement for the role can make a big difference. It shows the hiring manager that you are passionate about the company's industry and mission, and that you are eager to help them achieve their goals. This enthusiasm can often be a deciding factor in the hiring process.

Highlighting Success and Adaptability

When you mention your ability to turn underperforming accounts into top performers, you're showing that you can adapt to challenging situations and find solutions. It's a clear demonstration of problem-solving skills and resilience, which are highly valued in a Sales Account Manager role.

Teamwork and Communication Skills

By talking about leading a cross-functional team and the results you achieved, you're not just stating that you possess teamwork and communication skills. You're proving it with tangible results. It gives a clear picture of what you're capable of, especially in a position that requires collaboration.

Aligning with Company's Values

Mentioning your excitement about the company's commitment to innovation and customer success shows that you've done your homework about Salesforce's values. It paints a picture of someone who aligns with the company culture and values, which is a big plus for recruiters.

Reinforcing Your Value Proposition

Stating that you can contribute to reinforcing Salesforce's market leadership is a strong finish. It echoes your earlier accomplishments and ties them to the future. It gives the hiring team a preview of what you aim to achieve if given the opportunity.

A Polite and Professional Closing

Expressing gratitude for considering your application is a courteous and professional way to conclude a cover letter. It leaves a positive final impression and shows good etiquette which speaks volumes about your character.

Show your product passion

Start your cover letter by sharing your genuine excitement for the product. This not only shows you're familiar with what the company offers but also that you're a likely advocate for their solutions.

Detail your sales success

Highlighting your past achievements, especially how you've gone beyond your goals, proves your ability to contribute positively. It's important to mention specific outcomes to illustrate your impact clearly.

Connect with the company's mission

Expressing enthusiasm for the company's goals can set you apart. It's a good way to show you're not just looking for any job but are interested in advancing the company's specific objectives.

Express eagerness to contribute

Closing with a statement of anticipation to discuss your role further demonstrates your proactive attitude. It's a polite way to invite further conversation while reiterating your interest.

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Highlight your admiration for the company

Starting with your initial impression of Salesforce sets a positive tone. It shows you're not just interested in the role but are passionate about the company and its impact on the industry.

Quantify your achievements in sales

Detailing your success in previous roles, like exceeding sales targets and improving client retention, provides concrete proof of your ability. It helps me understand the level of impact you could bring to our team.

Showcase your SaaS sales expertise

Mentioning your experience in SaaS sales and collaboration with cross-functional teams highlights your understanding of the industry's complexities. It reassures me that you're capable of navigating our sales environment.

Emphasize your alignment with company values

Your excitement about innovation and customer success mirrors our core values. This alignment suggests you'll fit well within our culture and contribute positively to our team's dynamics.

Close with an invitation to discuss further

Your proactive closing statement, expressing eagerness to discuss how you can contribute, encourages me to take the next step. It's a strong finish that makes me want to learn more about you.

Senior Sales Account Manager Cover Letter Example

Highlight leadership skills.

Leading a team to consistently achieve sales targets shows that you can manage people effectively. By sharing this, you're demonstrating to hiring managers that you have strong leadership skills and that you can motivate a team to deliver results, which is vital for a senior sales role.

Share Significant Achievements

Talking about how your sales strategy increased annual revenue by 40% is a clear demonstration of your skills and capabilities. It shows that you have strategic skills and that you can generate substantial results. This is impressive and can certainly catch the hiring manager's attention.

Illustrate Deal-Making Skills

Landing a major deal is a testament to your negotiation and relationship-building skills. By sharing this, you're giving the hiring manager an insight into your ability to bring in high-value clients. This is a valuable trait for any senior sales role.

Align with Company Mission

Expressing your alignment with the company's mission and role shows that you've thoughtfully considered how the role fits with your career goals. It also suggests that you're invested in the company's mission, and that you're not just applying for any job, but specifically this one at this particular company.

Quantifying Achievements

When you mention the 40% increase in sales revenue, it gives a clear indication of your capabilities. It's always a good idea to quantify your achievements as it provides solid evidence of your success and the impact you can make.

Emphasizing Leadership and Mentoring Skills

Sharing about your track record of mentoring junior sales representatives shows your leadership and mentoring skills. It also hints at an ability to develop others, which is a significant attribute for a Senior Sales Account Manager.

Connecting with Company's Mission

Highlighting your excitement about the opportunity to work at the forefront of technology solutions and make a meaningful impact, aligns with Oracle's mission. It shows your aspiration to contribute to real-world solutions which resonates well with the company's goals.

Offering a Future Contribution

Expressing your anticipation to contribute to Oracle’s continued growth and success is a powerful way to end. It shows your commitment to the company's future and your motivation to make a positive impact.

A Gracious Closing

Thanking the hiring team for considering your application is a classy way to wrap up your cover letter. It's a humble gesture that demonstrates respect and appreciation for the opportunity.

Emphasize industry passion

Mentioning your long-standing interest and admiration for the company’s work shows that you are not just familiar with their products but are also a fan. This can help you stand out as someone genuinely interested in the company’s success.

Highlight relationship-building skills

Discussing your ability to cultivate trust with clients underlines a key skill for a senior sales account manager. It suggests you can bring not only your sales expertise but also valuable long-term relationships to the team.

Share your expertise in the field

By mentioning your active participation in industry events, you demonstrate ongoing commitment to your professional development and an eagerness to stay ahead of trends. This can be particularly appealing to employers looking for forward-thinking team members.

Reiterate your contribution potential

Ending your letter with a focus on how you can support the company's mission emphasizes your alignment with their goals. It's a strong note to leave on, suggesting a shared vision for the future.

Junior Sales Account Manager Cover Letter Example

Show your product knowledge as a junior sales account manager.

Sharing your personal experience with Slack shows me that you understand and value the product. This makes you stand out as a candidate who is genuinely interested in the role.

Connect your skills to company needs

By explaining how your ability to build rapport and communicate the product's value has led to success, you're directly linking your skills to what can help our sales team grow. This approach shows you're thinking about how you can contribute to our goals.

Demonstrate eagerness to grow in sales

Your excitement about learning and improving sales techniques aligns with our culture of continuous growth. It tells me you'll actively seek ways to contribute to our team's success.

Express genuine interest in contributing

Ending your cover letter by emphasizing your desire to discuss how you can contribute to our success is a strong closing. It shows you're not just looking for any job, but specifically a role where you can make a difference.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Sales Account Manager Roles

• Account Manager Cover Letter Guide
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Other Sales Cover Letters

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• Sales Manager Cover Letter Guide

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

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6 Things You Should Never Put in Your Cover Letter

Table of contents.

When submitting a job application, your resume can only go so far. Resumes tell prospective employers about your experience and education, but they’re essentially fact sheets. A cover letter gives applicants the opportunity to share more detailed information on why they’d be a good fit for a particular role at a specific company.

We’ll outline some common cover letter mistakes to avoid and share tips and best practices for cover letters that show you in the best possible light. 

Cover letter mistakes to avoid

A cover letter can show a hiring manager why you’re the best fit for a position, so getting it right is worth your time and effort. However, crafting an effective cover letter can be challenging. You must showcase your skills without appearing self-important or succumbing to cliches.

Here are six cover letter mistakes to avoid at all costs. 

1. Highlighting where you lack specific skills

It’s easy to feel vulnerable when applying for a job, especially if you have limited work experience or few required skills. However, starting a cover letter by underselling yourself or drawing attention to the skills or knowledge you lack is never advisable.

Author and career development professional Lavie Margolin says cover letters aren’t the place to list your weaknesses. “I have seen one too many cover letters with the following phrase: ‘Although I do not yet have,'” Margolin noted. “If you do not have something, why are you emphasizing it?”

Instead, Margolin says job seekers should focus on existing in-demand career skills , experiences and talents that will interest the potential employer.

“If you are looking for a job, then you are in the sales business. What you write in your cover letter should most effectively sell the skills, experience and abilities that you do have, as opposed to emphasizing those things that are lacking,” Margolin advised. “Emphasizing a weakness on your cover letter may be costing you the job.”

2. Not proofreading for typos and cliches

Sometimes, job seekers get so caught up in finding the best way to express their ideas that they forget to pay close attention to their cover letter’s details. Typos, using the wrong company information and cliches are common mistakes to look for in your proofreading efforts. 

• Look for cover letter typos. According to Joe Weinlick, COO of Catalyst Experiential, cover letter typos are an egregious yet common mistake. Rigorously proofreading your cover letter will allow your content to shine. “Spell-check is your friend. Use it, but don’t rely on it,” Weinlick advised. “Print out your cover letter, read it from start to finish and make sure there aren’t any typos before sending it out. Your cover letter is the first impression you make on a hiring manager – make sure it’s a good one.”
• Ensure you use the correct company information. You may be tempted to reuse parts of your cover letter when applying for similar positions with different companies. However, failing to update the company information for each letter is an unforgivable offense. Double-check that you have the correct details for the company, including the specific position for which you are applying and the name of the hiring manager, if possible.
• Watch for cliches and buzzwords. When proofreading your cover letter, look for and eliminate cliches and overused buzzwords . Instead of using vague words to describe your work ethic or experience (“I’m a motivated self-starter”), provide specific examples that demonstrate the qualities you’d like to highlight. “Don’t use buzzwords,” warned Bob Kovalsky, vice president of Volt Workforce Solutions. “Including descriptors such as ‘detail-oriented,’ ‘hardworking,’ ‘team player’ and ‘proactive’ doesn’t tell HR managers anything about your experience.”

Watch for cliches and worthless words in your LinkedIn profile . Overused buzzwords won’t convey your unique qualifications and personality.

3. Remaining stuck in the past

Maybe you were let go from your last job, or maybe you’re looking for new opportunities. Regardless of the reason for your job search , don’t spend your cover letter’s limited space focusing on your past.

“The worst thing a potential employee can do [in a cover letter] is to explain why they left their current or former position,” shared Kim Kaupe, co-founder of Bright Ideas Only. “It’s like starting out a first date by talking about your ex! I don’t want to hear about your past; I want to hear about your now and future and how you are going to become an asset to my company.”

Steering clear of the past is especially important if you had a contentious relationship with an employer. “Saying that you’re looking for a new opportunity because your previous employer was unfair or you had an incompetent boss will only make you look bad,” warned Tracy Russell, a talent acquisition coordinator at Intuit. “Oftentimes, if this type of negative information is in the cover letter, recruiters won’t even look at the resume.”

4. Talking about money too soon

There’s a time and place to discuss salary during the hiring process , but your cover letter isn’t it. Lisa Benson, president and CEO of Mary Kraft HR, advises against providing any unsolicited salary information in the cover letter “unless [you] are specifically asked to do so, particularly if there is a disparity between what is advertised or indicated in the ad [you] are responding to. No prospective employer wants to hire someone who is only about the money.”

5. Making it all about you

Another common mistake applicants make is using their cover letter to boast about their talents without acknowledging how they will use them to benefit a prospective employer.

“The worst thing a candidate can do in their cover letter is make it all about themselves and what they’re looking for,” said Ian Yates, senior director of corporate accounts at Thermo Fisher Scientific. “The best thing to do is focus on why they’ll be a great fit, how they’ll make a contribution, and what they’ve done, or will do, to support [the organization].”

“It is a fine line between confident and arrogant,” added Sue Hardek, managing director at ZRG Partners. Hardek noted that candidates should avoid overselling themselves and being boastful about accomplishments and strengths. 

Job candidates should also steer clear of oversharing personal history or exaggerating or lying on their resume or cover letter.

6. Letting AI do the heavy lifting

Many generative AI companies boast that their AI tools can save time by drafting perfect cover letters. While AI is transforming business , including the job search process, you must be especially careful when using it for your cover letter. 

Opinions about using AI in the workplace are mixed. You don’t want to risk coming across a hiring manager who suspects an AI-generated cover letter and immediately tosses your application. Worse, AI might utilize copied text or provide other job seekers with the same phrasing, leading hiring managers to suspect you of plagiarism. 

AI can be a good place to start, but you should never rely on it for a final product. AI can help you generate ideas, synthesize your experience with the history and needs of the company, or assist with general editing. But when it comes to the final product, you want your voice to shine through, so ensure the writing is your own – even if you’ve had some help. 

What is a cover letter?

A cover letter is a company’s first introduction to who you are as a person. Your resume will explain your previous work experience and skills, but your cover letter is an opportunity to show recruiters your personal side. It’s also a chance to demonstrate why you stand out from the crowd. Employers get many applications, many of which display similar backgrounds and experience. A cover letter helps narrow down their talent pool.

Cover letters are typically written in a three-paragraph format and should be no more than 300 words.

The benefits of a cover letter

Some job listings require the candidate to submit a cover letter, while others make it optional. However, applicants should always take the time to write a cover letter to express their interest in the company and flesh out their professional experience. 

A cover letter brings the following advantages: 

1. Cover letters personalize your application.

Even great resumes don’t allow applicants to show off their writing skills. A cover letter can help candidates sell themselves by letting their personalities shine. Recruiters get a sense of who the candidate is beyond their work experience and education. Cover letters also allow candidates to discuss parts of their background that may not be explicitly stated on a resume but are relevant to the job they’re applying for.

2. Cover letters showcase your interest in the position and company.

Many candidates blindly shoot off job applications, believing in quantity over quality. To be as efficient as possible, they’ll either send a generic cover letter or fail to send one. However, this is a missed opportunity. 

A cover letter with specific details about why you’d be a great fit for the company shows you’ve done your research and are interested in working for that organization. Employers will notice candidates who researched the business and its company culture . These candidates show they want to be there specifically – they don’t just want a job.  

3. Cover letters demonstrate your hard work.

Taking the time to draft a well-researched cover letter shows employers you’re self-motivated and passionate about the position. The skills of researching, writing and submitting clean copy before the deadline demonstrate your ability to work and follow directions.

In addition to crafting an excellent cover letter, job candidates should prepare for the interview process and send a thank-you letter to follow up.

How to write a good cover letter

Hiring managers may receive hundreds of cover letters and resumes for a single job post. Potential employees have only a few seconds to make a good first impression, and a boring cover letter could land them straight in the “no” pile.

Follow these eight tips from hiring experts to write a cover letter that will land you an interview:

1. Be yourself in your cover letter.

You don’t want to sound like everyone else. Give hiring managers a sense of your personality traits and how you might fit into the company.

“One key thing we look for is whether they’ve incorporated aspects of their personality into examples of how they would succeed in this position,” shared Margaret Freel, digital marketing specialist at No Dirty Earth and a former corporate recruiter.

Mentioning experiences that qualify you for a particular position is one way to personalize your letter. “Candidates should be concise and self-aware enough to know how their track record of results makes them unique and [be] able to relate that back to the position,” Freel advised.

2. Do your research and customize your cover letter.

Like your resume, your cover letter should be tailored to each position and company. Instead of a template-style cover letter, use industry-specific language referencing points from the job description and company website.

In your research, determine the hiring manager’s name, if possible. Addressing the hiring manager sets you apart. If you’re unsure who the hiring manager is, use a generic salutation – but only as a last resort.

“Address the cover letter to a specific person within the company, not the general – and much-hated – ‘dear sir or madam,'” advised Alina Cincan, managing director and co-founder of Inbox Translation. “This shows the candidate has done some research and is truly interested in working with that company, not just any company.”

Christa Shapiro, a director at the staffing firm Yoh, said one thing that always draws attention to a cover letter is mentioning why you want to be a part of a particular organization. Show a passion for the organization and industry. Employers don’t want to hire someone who won’t care about their work.

Getting a feel for the company will also prepare you for the types of interview questions the hiring manager will likely ask.

3. Be creative in your cover letter.

Hiring managers won’t finish reading your cover letter if they’re bored after the first line. A strong intro should find a unique way to highlight experiences or something specific from the job posting.

Grabbing their attention is key; hiring managers review tons of cover letters for each position. Find a creative way to stand out so the hiring manager notices you and moves on to your resume. 

A creative cover letter moves beyond stiff cover letter templates and stock phrases. A great way to make your cover letter pop is to include a brief story that connects you to the company through its mission or product. “This exercise will undoubtedly separate you from the majority of other candidates,” advised Kenneth Johnson, founder and president of East Coast Executives.

4. Mention referrals in your cover letter.

If you were introduced or connected to a hiring manager via an employee referral or mutual industry contact, include that person’s name in your cover letter (with their permission).

“Candidates can include referrals in a cover letter to make them stand out,” said Bill Peppler, COO of staffing firm Kavaliro. “They should always gain permission for this before they name-drop, but the cover letter gives a great opportunity to include the name of someone that can vouch for your skills.”

5. Address potential resume concerns in your cover letter.

A well-crafted cover letter does more than explain why you’re the right person for the job. It also gives you a chance to explain items on your resume that might otherwise be considered red flags.

“Address any issues that may give a hiring manager pause, such as gaps in employment,” advised Diane Domeyer Kock, senior vice president and managing director at Robert Half.

Unfortunately, studies have shown that an unemployment bias exists, as some companies are reluctant to hire out-of-work people. However, the cover letter allows you to reclaim the narrative and demonstrate that you are an ideal candidate despite your employment history.

6. Don’t just repeat your resume in your cover letter.

While your cover letter should reference material from your resume, it shouldn’t simply be a word-for-word repeat. According to Jane Trnka, a career coach with Rady School of Management at UC San Diego, job candidates can use their cover letter to expand where necessary and discuss their listed experiences from a different angle.

“Craft the letter to acknowledge the requirements of the role and culture of the organization while highlighting the skills and experiences that align with the job description,” Trnka advised.

A cover letter is a great place to discuss any volunteer work or side projects that may not be on your resume but are relevant to the job you’re applying for.

7. Proofread and fact-check your resume.

As mentioned earlier, it’s imperative to check and double-check your cover letter for any grammatical or factual errors. Even the smallest mistake can make a bad impression on the person reading your letter.

“If there are errors of any kind, it’s a huge red flag,” warned Guryan Tighe, leadership coach and founder of Fourage. “This is your one opportunity to impress [the hiring manager] and show who you are. If there are typos, misspellings or formatting issues, it’s generally an automatic out.”

8. Keep your cover letter brief.

Hiring managers are busy and usually have many applications to review. Keeping your cover letter concise and to the point will improve the chances of it being read. It also makes the hiring manager’s job easier – which is always a good thing.

“The best cover letters can [be] concise, friendly and transparent,” explained Chris Wood, managing partner of Paige Technologies. “The best cover letters get right to the heart of why we are a great fit for them and why they are the best fit for us.”

Get your foot in the door

Perfecting your cover letter is an essential step in the job search process. You must spend time researching the company and crafting a creative, personalized letter that shows hiring managers you’ll be a valuable addition. Your cover letter should be unique to you and unique to each company you apply for. 

But a great cover letter only gets your foot in the door. If you want to secure the job, you must carefully prepare for each part of the job search process. Whether it’s the cover letter or the interview, each step is a chance to show why you and the company you want to work for are a perfect fit. 

Tom Anziano and Sean Peek contributed to this article. Source interviews were conducted for a previous version of this article.

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Sales Leader Cover Letter Examples (Template & 20+ Tips)

Create a standout sales leader cover letter with our online platform. browse professional templates for all levels and specialties. land your dream role today.

Dear Sales Professionals, Are you ready to take the next step in your career as a Sales Leader? Whether you are looking to advance within your current organization or seeking new opportunities, a strong and effective cover letter is essential. In this comprehensive guide, we will provide you with tips and best practices for crafting a compelling Sales Leader cover letter that will help you stand out from the competition and land the job of your dreams.

We will cover:

• How to write a cover letter, no matter your industry or job title.
• What to put on a cover letter to stand out.
• The top skills employers from every industry want to see.
• How to build a cover letter fast with our professional Cover Letter Builder .
• Why you should use a cover letter template

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Sales Leader Cover Letter Sample

Dear Hiring Manager,

I am writing to express my interest in the Sales Leader position at your company. With a proven track record in driving sales growth and leading high-performing teams, I am confident in my ability to make a significant impact on your organization.

During my tenure as a Sales Manager at XYZ Company, I consistently exceeded sales targets and successfully coached and developed a team of 20+ sales representatives. My strategic approach to identifying and pursuing new business opportunities, combined with my ability to motivate and inspire my team, resulted in a 30% increase in sales revenue within the first year of my leadership.

I am highly skilled in developing and executing sales strategies, building and maintaining relationships with clients, and effectively analyzing market trends to identify growth opportunities. In my previous role, I implemented a new sales CRM system which improved efficiency and accuracy in customer data management, leading to a 20% increase in customer retention.

In addition to my sales leadership experience, I possess strong communication and negotiation skills, and I thrive in fast-paced, dynamic environments. I am adept at managing multiple priorities and fostering a collaborative and results-driven team culture. I believe that my proactive and hands-on approach to leadership aligns well with the values and goals of your organization.

I am excited about the opportunity to bring my unique blend of sales expertise and leadership abilities to your team. I am confident that my passion for driving sales excellence, combined with my dedication to delivering exceptional customer experiences, makes me a perfect fit for the Sales Leader role at your company.

Thank you for considering my application. I am eager to further discuss how my skills and experiences can contribute to the continued success of your sales team. I am looking forward to the possibility of contributing to your organization and am available at your earliest convenience for an interview. Thank you for your time and consideration.

[Your Name]

Why Do you Need a Sales Leader Cover Letter?

• A sales leader cover letter is essential for presenting your qualifications, skills, and experience to potential employers.
• It allows you to highlight your achievements and showcase your unique value proposition as a sales leader.
• A well-written cover letter can differentiate you from other candidates and make a strong first impression on hiring managers.
• It also provides an opportunity to demonstrate your passion for sales leadership and your understanding of the specific company and industry.
• By customizing your cover letter for each position, you can effectively communicate your fit for the role and align with the company's goals and values.
• Overall, a sales leader cover letter serves as a powerful tool to grab the attention of potential employers and increase your chances of landing an interview.

A Few Important Rules To Keep In Mind

• Address the cover letter to the hiring manager or relevant decision-maker
• Use a professional and formal tone throughout the cover letter
• Start with a strong opening paragraph that highlights your achievements and enthusiasm for the role
• Highlight your relevant sales leadership experience and expertise
• Showcase your ability to drive team performance and meet sales targets
• Provide specific examples of successful sales strategies or initiatives you have implemented
• Express your passion for sales leadership and your commitment to driving results
• End the cover letter with a call to action and express your eagerness to further discuss your qualifications in an interview
• Proofread the cover letter for any spelling or grammar errors before sending it

What's The Best Structure For Sales Leader Cover Letters?

After creating an impressive Sales Leader resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Sales Leader cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Sales Leader Cover Letters:

• Your contact information, including the date of writing
• The recipient's details, such as the company's name and the name of the addressee
• A professional greeting or salutation, like "Dear Mr. Levi,"
• An attention-grabbing opening statement to captivate the reader's interest
• A concise paragraph explaining why you are an excellent fit for the role
• Another paragraph highlighting why the position aligns with your career goals and aspirations
• A closing statement that reinforces your enthusiasm and suitability for the role
• A complimentary closing, such as "Regards" or "Sincerely," followed by your name
• An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

• Your Full Name: Begin with your first and last name, written in a clear and legible format.
• Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
• Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

• Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
• Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
• Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

• Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
• Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
• Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
• Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
• Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

I am writing to express my interest in the Sales Leader position at your company. With a proven track record of driving revenue growth and leading high-performing sales teams, I am confident in my ability to make a significant impact on your organization. I am particularly drawn to this opportunity due to your company's reputation for innovation and commitment to delivering exceptional customer experiences.

As a Sales Leader, I have consistently exceeded sales targets and developed strategic initiatives to drive business development. My ability to build and mentor successful sales teams has resulted in a consistent increase in overall revenue. I am adept at analyzing market trends and identifying new opportunities for growth, which has enabled me to develop and implement effective sales strategies.

In my previous role, I was responsible for leading a team of sales professionals and consistently achieved an annual revenue growth of over 20%. Through effective coaching and mentoring, I was able to foster a culture of accountability and drive performance improvements within the sales team. I have a proven ability to develop and maintain key client relationships and have consistently exceeded customer satisfaction goals.

I am incredibly passionate about sales and am dedicated to driving success through teamwork, collaboration, and strategic thinking. I am confident that my strong leadership skills, coupled with my passion for driving sales performance, make me a perfect fit for the Sales Leader role at your company.

• Proven ability to exceed sales targets and drive revenue growth.
• Experience in leading and mentoring high-performing sales teams.
• Adept at analyzing market trends and developing sales strategies.
• Dedicated to delivering exceptional customer experiences and exceeding satisfaction goals.
• Passionate about driving success through teamwork and collaboration.

Thank you for considering my application. I am excited about the possibility of bringing my unique skill set and passion for sales leadership to your team. I am looking forward to the opportunity to further discuss how I can contribute to the success of your organization.

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

• Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
• Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
• Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
• Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
• Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
• Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing a Sales Leader Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

• Avoid being too generic or using a one-size-fits-all approach
• Don't focus solely on your own achievements without showing how they will benefit the company
• Avoid making grammatical or spelling errors
• Avoid using clichés or buzzwords that may come across as insincere
• Don't forget to tailor the cover letter to the specific company and role
• Avoid providing too much information or writing a cover letter that is too long
• Avoid copying language from the job posting verbatim, as this can come across as lazy or unoriginal

Key Takeaways For a Sales Leader Cover Letter

• Demonstrate strong leadership skills
• Showcase a proven track record of meeting sales targets
• Highlight experience in successfully managing and motivating a sales team
• Emphasize experience in developing and implementing sales strategies
• Show ability to build and maintain strong relationships with clients
• Illustrate excellent communication and negotiation skills
• Exhibit a results-oriented mindset