instagram presentation

Copied URL to clipboard!

8 Creative Ways to Use Instagram Slideshow Posts

From travel to beauty to fashion, Instagram slideshow posts have opened up a world of possibilities for brands to share fun and engaging content. Not only can slideshow posts add depth to your Instagram feed, but they give you way more flexibility to share content without spamming your followers! From sneak peeks to product demos, here

From travel to beauty to fashion, Instagram slideshow posts have opened up a world of possibilities for brands to share fun and engaging content. Not only can slideshow posts add depth to your Instagram feed, but they give you way more flexibility to share content without spamming your followers!

From sneak peeks to product demos, here are 8 creative ways to use Instagram slideshow posts:

How to Create an Instagram Slideshow Post

The steps for assembling an Instagram slideshow post are pretty simple. You can start by tapping the “+” button at the bottom of your screen and selecting the “album” icon. From there, you can pick up to 10 photos or videos from your phone’s library.

Each photo or video can be edited separately with its own filter, or you can apply a filter to all the photos and videos you’ve selected. Also, you can only add one location and caption for your entire post.

You can also change the order of a photo or video by tap-and-holding the media item and dragging it to another spot. To remove a photo or video from your post, tap-and-hold and drag it to the “trash” icon at the top of the screen.

When someone likes or comments on any of your photos or videos in your slideshow post, it will appear below the cover image. This could be a little confusing at first glance as comments may appear to not have a link with the cover image!

In feed, you’ll see blue dots at the bottom of slideshow posts to let you know you can swipe to see more. In grid view, slideshow posts are recognized by a “multiple image” icon in the right-hand corner of the thumbnail.

1 . Create Before & After Sequences

The ability to combine up to 10 photos and videos into a single post makes Instagram slideshow posts the perfect outlet to share before-and-after sequences — which is ideal for users in the makeup, fashion, interior design, or fitness & health industries!

To create before-and-after sequence using Instagram slideshow posts, simply select your photos or videos in the correct order, write an engaging Instagram caption , and then post to Instagram. You can even share multiple before-and-after sequences in a single slideshow post if you want to highlight specific aspects of your before-and-after!  

If you’re looking to drum up even more engagement, ask your followers to “spot the difference” between your photos!

2 . Tell a Complex Story

If a picture is worth a thousand words, then what about 10 pictures? One of the biggest benefits of Instagram’s slideshow posts is that users can go even deeper with their visual storytelling!

Instagram slideshow posts give you the ability to really dive in and tell a complex or emotional story using a mix of photos and videos. Rather than posting a long caption to provide context and backstory, you can let your visuals tell the story for you.

Check out how @the.book.report  experiments with storytelling using Instagram slideshow posts:

3 . Show-Off Your Events or Take Followers Behind-the-Scenes

Have you ever scrolled through your feed only to see that several or more photos were posted from the same event? Not only is this kind of behavior on Instagram considered spammy, but posting multiple times in a row can cause you to get penalized by the Instagram algorithm, meaning your posts will be shown to fewer people!

Instagram slideshow posts have totally changed this. The ability to share multiple photos and videos in a single post gives users more flexibility to share relevant content without spamming their feeds.

You can also use slideshow posts to take your followers behind-the-scenes.

4 . Share a Surprise Reveal

Everyone loves a good surprise reveal, and Instagram slideshow posts are an exceptionally great place to share them!

If you have a big release coming up, you can use a slideshow post to tease your audience by giving them a sneak peek of what’s to come. For example, by touring your photoset, posting close-up shots, or even posting a riddle. You can be as creative as you like in designing your big surprise reveal! Of course, make sure that your last post is a cliffhanger so that your followers come back to see the final release.

5 . Showcase Your Products

For businesses in the makeup or fashion industry, Instagram slideshow posts provide a great opportunity to showcase your products in an authentic way. For example, beauty brands can post multiple images of product swatches on different skin tones, while fashion brands can show how an outfit looks on different body types.

If you’re releasing several products at once, like a spring clothing line, slideshow posts are also super handy for letting your followers browse your entire collection.

You can also use Instagram slideshow posts to share customer reviews of your products. Check out how Sweet Stuff Life did this in their first Instagram slideshow post:

6 . Demos and Tutorials

Another creative way to use the Instagram slideshow posts is to walk your followers through a demo or tutorial. A DIY blogger could feature how-to segments, as well as shopping lists, pro tips, and images of the finished product. Likewise, food bloggers could share visual guides for their recipes, and fashion bloggers could detail their “looks of the day.”  

Urban Decay is a great example of this. Check out how they use Instagram slideshow posts to show their followers how easy it is to apply their full spectrum eyeshadow palette.

Featuring a demo or tutorial in your slideshow post is a great way to engage with your followers while encouraging them to keep swiping!

7 . Host a Contest or Giveaway

Hosting an Instagram contest is one of the best ways to get new followers , and slideshow posts are a great place to feature your contest!  

For example, a fashion brand could post up to 10 different images of influencers or fans wearing the same shoe, but styled in different ways. And in the caption, they could poll their audience on who wore it best, offering prizes and incentives for participation!

You could also use an Instagram slideshow post to highlight each of the prizes that you’re giving away, explain your rules, and then demonstrate how users can enter your contests. With the last step, make sure to ask your audience to tag at least one friend in the comments to enter — this is key to your growth!

8 . Create a Roundup

Rather than picking one image to market one thing, users can now share lists of of their “favourite things” (think Buzzfeed). If you’re a business, you can even optimize your slideshow posts to showcase your most popular products or services.  

Regardless of your industry, Instagram slideshow posts are great for sharing roundups and countdown-type content, for example, your “Top 10 Favorite Mediterranean Destinations.” Plus, if you’re keen, you can turn that slideshow post into a longer blog post on your website, or vice versa!

Whether you’re a big retailer with thousands of followers or a food blogger working out of your home kitchen, there are a ton of great ways to use Instagram slideshow posts to market your business!

Ready to get moving with your Instagram marketing strategy? Later makes it easy for you to plan, manage, and schedule your Instagram posts!

Benjamin is a Content Marketing Strategist based in Toronto. You can follow his day-to-day on Instagram @benjaminchacs .

Plan, schedule, and automatically publish your social media posts with Later.

Related articles, when is the best time to post on instagram in 2024.

By Alyssa Gagliardi

10 min read

How to Schedule Instagram Posts in 2024: The Ultimate Guide

By Monique Thomas

12 min read

This Is How the Instagram Algorithm Works in 2024

How to create custom social media graphics in PowerPoint

• Written by: Olivia Kippax Jones
• Categories: PowerPoint design , PowerPoint animation
• Comments: 3

Engaging social media graphics are a key part of any digital strategy, but social media is a beast that always needs feeding! Online platforms constantly demand new, eye-catching content to keep your products or services at the forefront of your customers’ attention. If you’re a small business or freelancer, keeping on top of social media postings can seem like an impossible task. But you don’t need a crack team of graphic designers for every Instagram post. You have everything you need with PowerPoint. This article will show you how to make custom social media graphics in PowerPoint by leveraging some of our favorite PowerPoint tools and our free productivity and design add in BrightSlide.

Why use PowerPoint? There’s plenty of online content creation software out there and options like Canva are popular due to their pre-built components which help users develop content quickly. However, there are a few downsides to many of these tools:

• You run the risk of your content looking like everyone else’s.
• The animation options tend to be limited.
• Lots of features, including branding options (like custom color palettes), are often only available with premium membership.

The likelihood is you already have PowerPoint and have some experience in using it. Not having to start learning a new program from scratch means you can start creating custom social media graphics straight away and don’t have to worry about watermarks or poor-quality exports from free versions of an unfamiliar software.

Today, I’ll be walking you through how to create an Instagram post in PowerPoint. Let’s get started!

Choose post size

Though PowerPoint is best known for presentations, you can actually set the slide size to anything you want. To do this, go to the Design tab, navigate to Slide Size and select Custom Slide Size from the drop-down menu. Here you can choose from pre-set slide sizes or set your own.

Instagram posts can be square (1:1 ratio), portrait (4:5 ratio), or landscape (1.9:1 ratio). As a portrait image or video takes up the most space on the screen it’s a good option for engaging causal scrollers. Bear in mind that you want your slide to be nice and big, so the quality is high when you export it as an image, video or GIF. For this project we’ve chosen 40cm x 50cm. This post is a great reference for the ideal images sizes for popular social media sites .

Set up your slide

Before you start placing objects on your slide, you need to set yourself up for success. One part of this is setting up a grid to help you design well proportioned, balanced slides. Read more about the importance of grid and guides . You can create guides in PowerPoint by right clicking on your slide and clicking Grid and Guides then Guides . You can add individual guide lines using the same drop-down menu.

Positioning these guides, however, can be tricky as there is no mathematical way to make sure they are in the right place. The easiest way to create accurate guides is to download our free PowerPoint design and productivity add-in BrightSlide . Using its Guides tool, select Create Guides , choose the number of columns and rows you want, and watch the guidelines change in real time – BrightSlide does all the calculation for you!

You also need to set your theme colors to make sure your post fits with your brand’s visual identity. To set the theme colors in PowerPoint head to the Design tab and under the Variants section, select Colors , then Customize Colors.

Click on one of the colors and select More Colors . You can choose from the color wheel or input your own RGB values. You can then name your new theme colors. Click here for a more detailed look at theme colors.

Before moving on to the next step, don’t forget to check you’re using the right font for your brand! We’ve got a guide to advanced typography if you’re interested in learning more about make your letters look their best!

Prepare your images

Eye-catching imagery is important for grabbing users’ attention with your social media graphics. If you don’t have lots of high quality photography of your own, consider using stock photography sites like iStock and Shutterstock or discover the wonders of free photography sites like Unsplash . We have a great list of other free design resources here .

Once you’ve got hold of some great imagery there are a few ways you can edit it in PowerPoint.

Crop to shape

You can crop your images to any shape in PowerPoint – including a custom shape if you want to get creative. To crop to shape, go to the Picture Format tab and under the Crop dropdown menu select Crop to Shape and then select the shape you want to use.

To get a more precise crop, insert your image and then insert the shape you want to use by going to Insert>Shapes . Place the shape over the area of the picture you want to keep, select the image, then the shape and use the Intersect Boolean tool to cut out that section. You can copy and paste the image multiple times to cut out various sections. See more on custom image cropping .

Remove background

If you just want to use the main section of an image you can remove the background. There are a couple of ways to do this. One is using the Remove background tool in PowerPoint; you can find this under the Picture Format tab. Unfortunately, the tool is a bit hit and miss. If your image has a person in it then remove.bg is a great alternative background remover you can use for free.

You could also use the PowerPoint Freeform Shape tool, and the Boolean crop technique described above to cut out a larger section of your image. This is a little more time consuming but can generate great results.

Custom social media graphic layout

Now we can get on with creating the content, adding in text and shapes to make an eye-catching design. Remember to use your guide lines to place your content with care. If you’re looking for inspiration, check out the social media graphics your favorite brands post or browse design inspiration sites like Behance . Because social media graphics are typically viewed on a phone screen, you want to keep it simple without too much text to make sure you get your message across.

Our example uses simple PowerPoint shapes and the Boolean tools to create custom shapes – clouds. Simply place the shapes on your slide, overlapping slightly, select them, then use the Union Boolean tool to create one new shape.

You can then change the fill and outline color of your new shape. We’ve used a slight gradient to create fluffy clouds.

Export social media graphic as image or animate

At this point you can choose to save the slide as an image. Go to File > Save As then change the file type to JPG . This will save each slide as a separate image.

Alternatively, you can add some animation flourishes to help your post stand out from the crowd. When you’re animating you want to keep it simple (nobody needs to see the boomerang animation…ever!), animations like Fade , Fly In and Zoom can all look great. Alternatively, BrightSlide has a built-in animation library you can pull animation combinations from to add a little professional polish to your slide. Go to the BrightSlide tab then select My Animations .

Export social media graphic as video or GIF

If you’ve taken the animation route, then the final step is to export your custom social media graphic. First, record your slide to time out the animations. Go to the Slideshow tab and hit Record Slide Show .

Once you’re happy with the timings, click File > Export > Export as Video or Create Animated GIF.

Check out our finished post:

Pretty good for a quick PowerPoint! Download BrightSlide here to boost your PowerPoint productivity and follow BrightCarbon on Twitter – all our social media graphics are made in PowerPoint!

Olivia Kippax Jones

Managing consultant; content marketing lead, related articles, insights from a presentation templates expert.

• PowerPoint design / Industry insights

A PowerPoint template is the foundation on which polished and professional presentations are built. We interview BrightCarbon’s new Templates Lead, Gemma Leamy, and pick her brains on the ideal process for creating robust PowerPoint templates.

How to reduce text on your presentation slides

• PowerPoint design / Visual communication

It can seem daunting to take a text-heavy slide or list of bullets and turn it into something visual, especially if you don’t think you’re super creative. However, the first step is simply reducing the amount of text on your slides – and you don’t have to be an artist to do that!

5 presentation creation habits you should quit today

• PowerPoint design

If you’ve been looking for one, this is your sign to kick those bad presentation creation habits for good!

So helpful – can’t wait to try this!

Seriously thinking about switching from Canva to Powerpoint cause its more cost-efficient and I’m learning it can do almost everything!

Leave a Reply Cancel reply

Save my name and email in this browser for the next time I comment.

Join the BrightCarbon mailing list for monthly invites and resources

BrightCarbon creates compelling visuals and storylines, helping us to convey value in a fiercely competitive marketplace. Neil Davidson Deltek

• Instagram Business
• Popular Categories

Powerpoint Templates

Icon Bundle

Kpi Dashboard

Professional

Business Plans

Swot Analysis

Gantt Chart

Business Proposal

Marketing Plan

Project Management

Business Case

Business Model

Cyber Security

Business PPT

Digital Marketing

Digital Transformation

Human Resources

Product Management

Artificial Intelligence

Company Profile

Acknowledgement PPT

PPT Presentation

Reports Brochures

One Page Pitch

Interview PPT

All Categories

Powerpoint Templates and Google slides for Instagram Business

Save your time and attract your audience with our fully editable ppt templates and slides..

Item 1 to 60 of 71 total items

• You're currently reading page 1

Presenting Instagram Marketing Working With Influencers To Increase Business Reach PowerPoint Presentation Slides. This complete deck consists of 52 professionally created PPT slides. You can edit the text, font, background, patterns, and colors of all the templates. Changing the PPT format to PDF, PNG, or PDF is also possible. It is compatible with Google Slides. You can view our PowerPoint presentation on multiple screen aspect ratios including standard and widescreen.

This slide highlights Instagram KPIs for measuring business success. The purpose of this slide is to help businesses track the success of their Instagram marketing efforts for making informed decisions. It includes elements such as leads, sales, conversion rate, etc.Presenting our set of slides with Essential Instagram KPIs For Business Growth. This exhibits information on five stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Create Successful, Captivating Visuals, Attention Grabbing.

This slide highlights Instagram KPIs for effective performance. The purpose of this template is to identify business trends for making changes in strategies in order to achieve business goals. It includes components such as reach, engagement, followers, etc.Introducing our Evaluation Of Instagram KPIs For Business Success set of slides. The topics discussed in these slides are Icon For Effective, Evaluation Instagram Kpi. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

The following slide outlines comparative analysis of different Instagram marketing tools which will assist real estate organization to select the best tool. It provides information about features such as reels template, interactive stickers, partnership inbox, find creators, and auto captions for reels.Present the topic in a bit more detail with this Best Instagram Marketing Tools For Real Estate Business Lead Generation Techniques MKT SS V. Use it as a tool for discussion and navigation on Interactive Stickers, Find Creators, Partnership Inbox. This template is free to edit as deemed fit for your organization. Therefore download it now.

The purpose of this slide is to outline the most important services provided by social media agency to their clients social media specialist, Instagram audit, monthly consultations, and daily monitoring are the key services through which businesses can improve the client sales and profit. Increase audience engagement and knowledge by dispensing information using Instagram Marketing Services Offered By Our Business Social Media Advertising Proposal. This template helps you present information on Three stages. You can also present information on Instagram Marketing Specialist, Instagram Audit, Monthly Consultations using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide covers Instagram marketing trends to grow business more effectively. It involves trends such as enabling live content, integration of in app shop and branded AR effects to attract more prospects. Introducing Latest Instagram Marketing Trends To Fuel Growth In Business Implementing Outbound MKT SS to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Live Content, Branded AR Effects, Growth In Business, using this template. Grab it now to reap its full benefits.

The following slide outlines comparative analysis of different Instagram marketing tools which will assist real estate organization to select the best tool. It provides information about features such as reels template, interactive stickers, partnership inbox, find creators, and auto captions for reels. Deliver an outstanding presentation on the topic using this Best Instagram Marketing Tools For Real Estate Business Complete Guide To Real Estate Marketing MKT SS V. Dispense information and present a thorough explanation of Interactive Stickers, Partnership Inbox using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

The following slide outlines comparative analysis of different Instagram marketing tools which will assist real estate organization to select the best tool. It provides information about features such as reels template, interactive stickers, partnership inbox, find creators, and auto captions for reels. Deliver an outstanding presentation on the topic using this Real Estate Branding Strategies To Attract Best Instagram Marketing Tools For Real Estate Business MKT SS V. Dispense information and present a thorough explanation of Interactive Stickers, Partnership Inbox using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide shows the Instagram promotional strategy. The purpose of this slides is to generate more leads through social media platforms. It includes such as regular update posts and stories by using the latest technology hashtags, etc. Present the topic in a bit more detail with this Overview Of Instagram Marketing Strategy For Restaurant Business Digital And Offline Restaurant Use it as a tool for discussion and navigation on Strategies, Overview, Restaurant Business This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide highlights Instagram marketing campaign run by B2b business which helps in improving brand awareness and drive more sales. It provides information regarding marketing objectives, campaign types, strategy, start date, responsibility and progress status. Present the topic in a bit more detail with this Wholesale Marketing Strategy Instagram Marketing Campaign For Promoting Wholesale Business Use it as a tool for discussion and navigation on Marketing Objectives, Campaign Type, Strategy This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide showcases various strategies which can be used in successful marketing of business on Instagram. It includes elements such as unique hashtags, customer testimonials, organic search volume, host giveaways, engagement, brand credibility etc. Increase audience engagement and knowledge by dispensing information using Wholesale Marketing Strategy Key Strategies For Marketing B2b Business On Instagram This template helps you present information on Six stages. You can also present information on Conduct Primary Research, Use Sales Script, Use Suitable Voice using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide consists the working strategy of Instagram marketing that help businesses to reach more audience for product and services. Introducing Instagram Marketing Tactic Lead Generation Process Nurturing Business Growth CRP SS to increase your presentation threshold. Encompassed with said stages, this template is a great option to educate and entice your audience. Dispence information on Profile Optimization, Follower Growth, Posting Schedule, using this template. Grab it now to reap its full benefits.

This slide shows five types of Instagram ads which can be used by Instagram business accounts to promote products and services. It includes photo, video, carousel, stories ads. Introducing Instagram Marketing To Build Audience Different Types Of Instagram Ads For Business MKT SS V to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Photo Ads, Video Ads, Stories Ads, using this template. Grab it now to reap its full benefits.

This slide shows the major statistics which can be used by businesses to understand Instagram marketing. It includes engagement rate, reach, number of followers, etc. Introducing Instagram Marketing To Build Audience Key Instagram Statistics For Businesses MKT SS V to increase your presentation threshold. Encompassed with seven stages, this template is a great option to educate and entice your audience. Dispence information on Engagement Rate, Average Instagram, Visited Site, using this template. Grab it now to reap its full benefits.

This slide shows top 50 hashtags which can be sed by organization while posting content on Instagram to increase content reach. It includes business to business and business to consumer. Present the topic in a bit more detail with this Popular Business Related Instagram Hashtags Instagram Marketing To Build Audience MKT SS V. Use it as a tool for discussion and navigation on Software, Businesstips, Smallbusiness. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide shows three trends of Instagram which can be used by the organizations to expand business social media platform. It includes live content, in-app shop and branded AR effects. Introducing Instagram Marketing To Build Audience Popular Instagram Marketing Trends For Business MKT SS V to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Live Content, In App Shop, Branded AR Effects, using this template. Grab it now to reap its full benefits.

This slide shows 11 steps process which can be used to generate a business Instagram account. it also includes details regarding switching private to public account. Introducing Instagram Marketing To Build Audience Steps To Create Instagram Business Profile MKT SS V to increase your presentation threshold. Encompassed with one stages, this template is a great option to educate and entice your audience. Dispence information on Steps To Create Instagram, Business Profile, using this template. Grab it now to reap its full benefits.

The following slide outlines Instagram marketing technique through which digital marketers can drive traffic to website and improve companys sales. The slide provides comprehensive information about Instagram reels, and stories along with their specifications, strategies, and significant advantages. Introducing Instagram Marketing Strategy To Increase Business Growth Plan To Increase Strategy SS V to increase your presentation threshold. Encompassed with two stages, this template is a great option to educate and entice your audience. Dispence information on Strategies, Influencers, Visibility, using this template. Grab it now to reap its full benefits.

This slide shows the major statistics which can be used by businesses to understand Instagram marketing. It includes engagement rate, reach, number of followers, etc. Introducing Key Instagram Statistics For Businesses Instagram Marketing To Increase MKT SS V to increase your presentation threshold. Encompassed with seven stages, this template is a great option to educate and entice your audience. Dispence information on Business, Engagement, Account, using this template. Grab it now to reap its full benefits.

This slide shows five types of Instagram ads which can be used by Instagram business accounts to promote products and services. It includes photo, video, carousel, stories ads. Introducing Instagram Marketing To Increase Different Types Of Instagram Ads For Business MKT SS V to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Carousel, Stories, Explore, using this template. Grab it now to reap its full benefits.

This slide shows top 50 hashtags which can be sed by organization while posting content on Instagram to increase content reach. It includes business to business and business to consumer. Increase audience engagement and knowledge by dispensing information using Instagram Marketing To Increase Popular Business Related Instagram Hashtags MKT SS V. This template helps you present information on one stages. You can also present information on Popular, Related, Hashtags using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide shows 11 steps process which can be used to generate a business Instagram account. it also includes details regarding switching private to public account. Introducing Instagram Marketing To Increase Steps To Create Instagram Business Profile MKT SS V to increase your presentation threshold. Encompassed with one stages, this template is a great option to educate and entice your audience. Dispence information on Business, Business, Profile, using this template. Grab it now to reap its full benefits.

This slide showcases the Instagram strategies to increase lead conversion rate. It includes strategies such as user-generated content, use Hashtags, live content and contests and giveaways and its positive impact. Increase audience engagement and knowledge by dispensing information using Instagram Strategies To Increase Conversion Rate Finance Startup Business Go To Market Strategy SS. This template helps you present information on four stages. You can also present information on Strategies, Contest And Giveaways, Positive Impact using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

The purpose of this slide is to highlight examples of search engine optimization SEO friendly hashtags by using which companies can increase leads and improve brand awareness rate. Deliver an outstanding presentation on the topic using this Lead Generation Strategies To Improve Instagram Marketing Post Hashtags For Business Growth SA SS. Dispense information and present a thorough explanation of Instagram Marketing Post Hashtags, Business Growth, Improve Brand Awareness Rate using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide covers 4 strategies for B2B enterprises to expand business with Instagram marketing. It includes strategies such as prize quality over quantity, engage with followers, showcase physical products and use location filters. Presenting our set of slides with name B2B Instagram Marketing Strategies For Business Growth. This exhibits information on four stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Prize Quality Over Quantity, Showcase Physical Products.

This slide covers different advantages of using marketing strategies for Instagram. It includes benefits such as high engagement rate, association with target audience, visual articulation for business and boosts reach. Introducing our premium set of slides with name Benefits Of Instagram Marketing Strategies For Business Startups. Ellicudate the four stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Boosts Reach, Visual Articulation For Business. So download instantly and tailor it with your information.

This slide covers different strategies to improve business network marketing on Instagram. It includes strategies such as value added content, events, polls and transformation stories to grow network marketing. Presenting our set of slides with name Four Strategies To Enhance Network Marketing Business On Instagram. This exhibits information on four stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Value Added Content, Events, Transformation Stories.

This slide covers three pillars to build Instagram marketing strategies for business growth and expansion. It includes content, delivery and interaction. Presenting our set of slides with name Instagram Marketing Strategies For Business Growth. This exhibits information on three stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Content, Delivery, Interaction.

This slide showcases optimization of Instagram profile that can help restaurant to attract customers. Its key elements are restaurant logo, target keywords and hashtags, restaurant address and contact information. Introducing Optimizing Instagram Profile For Attracting Customers Online Promotion Plan For Food Business to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Optimizing, Contact Information, Restaurant Address , using this template. Grab it now to reap its full benefits.

This slide showcases different type of paid Instagram ads which can be used in restaurant promotions. Ads include single image, video, carousel and slideshow ads. Increase audience engagement and knowledge by dispensing information using Paid Ads For Promoting Restaurant On Instagram Online Promotion Plan For Food Business. This template helps you present information on four stages. You can also present information on Single Image Ads, Carousel Ads, Promoting Restaurant using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases strategies that can help in restaurant promotion on Instagram. Strategies are - engaging with followers, using hashtags, post photos and videos, food bloggers collaboration and running contests. Increase audience engagement and knowledge by dispensing information using Strategies For Restaurant Marketing On Instagram Online Promotion Plan For Food Business. This template helps you present information on six stages. You can also present information on Engaging With Followers, Using Hashtags, Post Photos And Videos using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide represents the usage of Snapchat and Instagram for customer care services in the organization. It includes brands engagements on these platforms by covering the total number of videos and snaps, received calls, likes, and comments. Increase audience engagement and knowledge by dispensing information using Snapchat And Instagram For Customer Support Service IT For Communication In Business. This template helps you present information on one stages. You can also present information on Snapchat, Instagram, Brand interaction Instagram using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide shows Instagram influencer marketing objectives. It provides information about brand awareness, traffic, lead generation, metrics, hashtags, mentions, bounce rate, comments, lead quality, influencer campaigns, etc. Present the topic in a bit more detail with this Preparing Instagram Influencer Marketing Goals Utilizing Social Media Handles For Business. Use it as a tool for discussion and navigation on Brand Awareness, Increased Traffic, Increased Leads. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide shows promoting products on Instagram through video marketing strategy. It provides details such as Instagram story, Instagram live, news feed, reels, Instagram Television IGTV, Instagram story, product teaser, etc. Present the topic in a bit more detail with this Promoting Products On Instagram Through Video Utilizing Social Media Handles For Business. Use it as a tool for discussion and navigation on Brand Ambassador, Sale Announcement, Publishing Date. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide covers various Instagram features to grow brand awareness, audience, leads, and sales. The highlighted Instagram techniques include reels, stories, polls or quizzes, and shopping. Increase audience engagement and knowledge by dispensing information using Instagram Marketing Strategies For Increasing Customer Engagement Business Client Capture Guide. This template helps you present information on four stages. You can also present information on Instagram Reels, Instagram Stories, Instagram Polls Quizzes, Instagram Shopping using this PPT design. This layout is completely editable so personalize it now to meet your audiences expectations

This slide covers the average engagement rate of posts type published by business accounts which includes all posts and photo, video and carousel postings Introducing Instagram Company Profile Average Post Engagement Rate Of Business Accounts to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Engagement, Business, Carousel Postings, using this template. Grab it now to reap its full benefits.

This slide focuses on business model of Instagram which covers key partners, activities, value proposition, customer relationships, key resources, channels, cost structure, revenue streams, etc Present the topic in a bit more detail with this Instagram Company Profile Business Model Ppt Slides Background Designs. Use it as a tool for discussion and navigation on Key Activities, Value Propositions, Customer Relationships. This template is free to edit as deemed fit for your organization. Therefore download it now.

The slide showcases various benefits with applying Instagram marketing techniques that enhances your business expansion strategies. It covers brand strengthening, boosts engagement, sales expansion and growth. Introducing our premium set of slides with Effective Instagram Marketing Benefits For Business. Elucidate the four stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Brand Strengthening, Growth, Sale Expansion, Boosts Engagement. So download instantly and tailor it with your information.

The slide showcases various tips to promote your Instagram account and expand your follower counts. It includes sharing compelling content, promoting, posting techniques, make use of features, engagement, analytics and run Ads, Presenting our set of slides with name Effective Instagram Marketing To Promote Business. This exhibits information on five stages of the process. This is an easy-to-edit and innovatively designed PowerPoint template. So download immediately and highlight information on Posting, Make Use Of Features, Engagement, Analytics And Run Ads.

Introducing our premium set of slides with Instagram Marketing Services Icon For Business. Elucidate the four stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Instagram Marketing Services, Icon, Business. So download instantly and tailor it with your information.

The slide highlights various strategies to propel your ecommerce business with Instagram marketing. It includes user generated content, tag products, following rules, use hashtags, monitor analytics and run paid ads. Presenting our set of slides with name Instagram Marketing Strategies For Ecommerce Business. This exhibits information on seven stages of the process. This is an easy-to-edit and innovatively designed PowerPoint template. So download immediately and highlight information on Monitor Analytics, Run Paid Ads, Use Hashtags, Following Rules.

Introducing our premium set of slides with Instagram Marketing Techniques For Small Business Icon. Elucidate the four stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Instagram, Marketing Techniques, Small Business, Icon. So download instantly and tailor it with your information.

The slide showcases a guide to run a successful campaign which help establish your brand identity and expansion. It includes determining goals, establishing rules, theme, choose hashtag, select winner, reward, content promotion and tracking contest. Introducing our premium set of slides with Steps To Run Successful Instagram Marketing Campaign For Restaurant Business. Elucidate the eight stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Establish Rules, Define A Theme, Determine Goals, Track Thee Contest. So download instantly and tailor it with your information.

This slide shows five types of Instagram ads which can be used by Instagram business accounts to promote products and services. It includes photo, video, carousel, stories ads. Introducing Different Types Of Instagram Ads For Business Instagram Marketing To Grow Brand Awareness to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Measurement, Solutions, Experience, using this template. Grab it now to reap its full benefits.

The slide showcases various benefits with applying Instagram marketing techniques that enhances business expansion strategies. It covers brand strengthening, boosts engagement, sales expansion and growth. Increase audience engagement and knowledge by dispensing information using Key Benefits Of Using Instagram Marketing For Business Instagram Marketing To Grow Brand Awareness. This template helps you present information on three stages. You can also present information on Boosts Engagement, Growth, Sale Expansion using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide shows the major statistics which can be used by businesses to understand Instagram marketing. It includes engagement rate, reach, number of followers, etc. Introducing Key Instagram Statistics For Businesses Instagram Marketing To Grow Brand Awareness to increase your presentation threshold. Encompassed with seven stages, this template is a great option to educate and entice your audience. Dispence information on Statistics, Businesses, Engagement, using this template. Grab it now to reap its full benefits.

This slide shows top 50 hashtags which can be sed by organization while posting content on Instagram to increase content reach. It includes business to business and business to consumer. Present the topic in a bit more detail with this Popular Business Related Instagram Hashtags Instagram Marketing To Grow Brand Awareness. Use it as a tool for discussion and navigation on Business, Organization, Marketing. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide shows three trends of Instagram which can be used by the organizations to expand business social media platform. It includes live content, in-app shop and branded AR effects. Introducing Popular Instagram Marketing Trends For Business Growth Instagram Marketing To Grow Brand Awareness to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Marketing, Business, Growth, using this template. Grab it now to reap its full benefits.

This slide shows 11 steps process which can be used to generate a business Instagram account. it also includes details regarding switching private to public account. Deliver an outstanding presentation on the topic using this Steps To Create Instagram Business Profile Instagram Marketing To Grow Brand Awareness. Dispense information and present a thorough explanation of Business, Process, Product using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide shows comparison between various Instagram marketing tools which can be used to select suitable software. It includes features, pricing, pros, cons along with ratings of all tools. Present the topic in a bit more detail with this F827 Comparative Analysis Of Instagram Marketing Tools Marketing Plan To Enhance Business Mkt Ss. Use it as a tool for discussion and navigation on Comparative, Analysis, Marketing. This template is free to edit as deemed fit for your organization. Therefore download it now.

This Slide Covers Various Successful Instagram Advertising Strategies Which Can Lead To Enhance Customer Engagement Rate. It Includes Techniques Such As Business Account, Sponsored Ads, Hashtag And Cross Promotions. Increase Audience Engagement And Knowledge By Dispensing Information Using F829 Instagram Marketing Strategies To Boost User Engagement Marketing Plan To Enhance Business Mkt Ss. This Template Helps You Present Information On Four Stages. You Can Also Present Information On Engagement, Marketing, Strategies Using This PPT Design. This Layout Is Completely Editable So Personaize It Now To Meet Your Audiences Expectations.

This slide shows four strategies which can prove helpful to business in increasing followers of an Instagram business account. These strategies are right audio selection, teasers, show brand identity and BTS. Introducing Instagram Reels Strategies To Increase Followers Marketing Plan To Enhance Business Performance Mkt Ss to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Strategies, Business, Growth, using this template. Grab it now to reap its full benefits.

Following slide depicts nine steps procedure which can be used by marketers to develop Instagram marketing strategy for products. It includes stages such as set goals, target audience, competitors analysis, create business account, etc. Increase audience engagement and knowledge by dispensing information using Process To Build Successful Instagram Marketing Strategy Marketing Plan To Enhance Business Mkt Ss. This template helps you present information on nine stages. You can also present information on Successful, Marketing, Strategy using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

The purpose of this slide is to outline the most important services provided by Instagram marketing agency to their clients. Instagram marketing specialist, Instagram audit, monthly consultations, and daily monitoring are the key services through which businesses can improve the client sales and profit. Increase audience engagement and knowledge by dispensing information using Instagram Marketing Strategy Proposal Instagram Marketing Services Offered By Our Business. This template helps you present information on four stages. You can also present information on Instagram Marketing Specialist, Instagram Audit, Monthly Consultations, Daily Monitoring using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

The following slide outlines comparative analysis of different Instagram marketing tools which will assist real estate organization to select the best tool. It provides information about features such as reels template, interactive stickers, partnership inbox, find creators, and auto captions for reels. Present the topic in a bit more detail with this Real Estate Marketing Strategies Best Instagram Marketing Tools For Real Estate Business. Use it as a tool for discussion and navigation on Instagram Marketing Tools, Real Estate Business, Partnership Inbox, Interactive Stickers. This template is free to edit as deemed fit for your organization. Therefore download it now.

Introducing our Small Business Instagram Marketing Tactics Icon set of slides. The topics discussed in these slides are Small Business Instagram, Marketing Tactics Icon. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

The following slide outlines the various types of Instagram automation tools which can be used by marketers to post and schedule content on social media platforms. The comparison is made on the basis of features such as scheduler, real time analytics, keyword filtering, multi account management, etc. Increase audience engagement and knowledge by dispensing information using Instagram Software Tools For B2B Marketers Optimizing Business Performance With Social Media. This template helps you present information on nine stages. You can also present information on Software, Tools, Marketers using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide represents the business model of a social media platform that assists in describing the rationale of how it should create, deliver, and capture value. The elements are key partners, activities, value proposition, resources, customer relationships, segments, channels, cost structure, revenue streams, etc. Introducing our Instagram 9 Block Business Model Canvas set of slides. The topics discussed in these slides are Key Partners, Key Activities, Value Propositions This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

The following slide outlines comparative analysis of different Instagram marketing tools which will assist real estate organization to select the best tool. It provides information about features such as reels template, interactive stickers, partnership inbox, find creators, and auto captions for reels. Introducing Real Estate Marketing Ideas To Improve Best Instagram Marketing Tools For Real Estate Business MKT SS V to increase your presentation threshold. Encompassed with One stages, this template is a great option to educate and entice your audience. Dispence information on Best Instagram Marketing Tools, Real Estate Business, using this template. Grab it now to reap its full benefits.

The following slide outlines comparative analysis of different Instagram marketing tools which will assist real estate organization to select the best tool. It provides information about features such as reels template, interactive stickers, partnership inbox, find creators, and auto captions for reels. Deliver an outstanding presentation on the topic using this Best Instagram Marketing Tools For Real Estate Business Innovative Ideas For Real Estate MKT SS V. Dispense information and present a thorough explanation of Software, Interactive Stickers, Real Estate Business using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Steps to create social media graphics in PowerPoint

Social media graphics in PPT that are engaging are an essential aspect of any digital strategy. Still, social media is a beast that requires constant feeding! Online platforms regularly demand new, eye-catching material to keep your products or services at the forefront of your client’s minds. Keeping up with social network postings can feel daunting if you’re a small business or freelancer. For every Instagram post, though, you don’t require a crack team of graphic designers. PowerPoint provides you with everything you need. This article will demonstrate how to create bespoke social media graphics in PPT using some of our favourite PowerPoint tools and BrightSlide, a free productivity and design add-on.

Why should you use PowerPoint? 

Use PowerPoint to create designs for the following reasons:

• It is something you already own and are comfortable with.
• You may make your graphic any size and form you desire.
• Use a font you like that you have on your computer.
• Background graphics and textures are available for free.
• Free clip art can be inserted directly into the app.
• You can resize, crop, and do some basic photo editing.
• Your photographs will be saved at the resolution you chose.
• Making many comparable visuals from a template is simple.

There are a lot of online content creation tools out there, and Canva is one of the most popular since it has pre-built components that let users create material rapidly. Many of these tools, however, have a few drawbacks:

• You risk having your content appear just like everyone else’s.
• The number of animation options is usually limited.
• Many features, such as branding possibilities (custom colour palettes), are generally reserved for premium users.

You most likely already have PowerPoint and have some familiarity with it. You can start designing personalised social media graphics right away without learning a new application from scratch. You won’t have to worry about watermarks or low-quality exports from free versions of unfamiliar software.

Size of the post

Even though PowerPoint is best known for presentations, you may change the size of the slides to whatever you like. Go to the Design tab, select the slide size from the dropdown menu, and then Custom Slide Size. You can choose from various preset slide sizes or create your own. Instagram postings can be square (1:1), portrait (4:5), or landscape (4:6 ratio) (1.9:1 ratio). Because a portrait image or video takes up the most screen real estate, it’s a great way to keep casual scrollers interested. Note that you want your slide to be good and huge, so export it as an image, video, or GIF with high quality. We chose a size of 40cm × 50cm for this project. This article is a wonderful resource for determining the best picture sizes for prominent social networking platforms.

Prepare your slide

Setting up a grid to help you develop well-proportioned, balanced slides is one component. More on the importance of grids and guides can be found here. In PowerPoint, you may add guidelines by right-clicking on a slide and selecting Grid and Guides, then Guides. Individual guidelines can be added using the same dropdown menu. However, positioning these guides might be difficult because there is no quantitative mechanism to ensure that they are in the correct location.

To ensure that your post is consistent with your brand’s visual style, you must also set your theme colours. To customise the theme colours in PowerPoint, go to the Design tab, click Colours, and then Customise Colours under the Variants section. Select more colours by clicking on one of the colours. You can use the colour wheel or enter your RGB values. After that, you may give your new theme colours a name.

Get your photos ready

The usage of eye-catching imagery in your social media visuals is critical for capturing viewers’ attention. Consider using stock picture sites like iStock and Shutterstock, or explore the delights of free photography sites like Unsplash, if you don’t have a lot of high-quality photographs of your own.

There are a few ways to alter fantastic imagery in PowerPoint once you’ve gotten your hands on it.

Crop to the desired form

In PowerPoint, you may crop your images to whatever form you want, including a custom shape if you’re going to get fancy. To crop to shape, go to the Picture Format tab, pick Crop to Shape from the Crop dropdown menu, and then choose the shape you wish to use.

Insert your image and then go to Insert>Shapes to insert the form you wish to use for a more precise crop. Select the image, then the form, and use the Intersect Boolean tool to cut out the piece of the image you wish to keep. You can chop out different image areas by copying and pasting them many times.

Get rid of the background

Remove the background from the image if you only want to use the primary section. There are a few options for accomplishing this. One option is to use PowerPoint’s Remove Background tool, which may be found under the Picture Format menu.

To cut out a larger area of your image, you may alternatively use the PowerPoint Freeform Shape tool and the Boolean crop technique described above. This method takes a little longer but yields excellent results.

Unique layout for social media graphics 

Now we can work on the content, incorporating text and forms to create a visually appealing design. Remember to utilise your guidelines to put your information carefully. Check out the social media visuals your favourite brands post or visit design inspiration sites like Behance if you’re looking for ideas. Because social media visuals are often viewed on a phone screen, keep it simple and avoid using too much text to ensure that your message is conveyed.

Animate or save a social media graphic as a picture

You can select to save the slide as an image at this point. Change the file type to JPG by going to File > Save As. Each slide can be saved as an individual picture.

Export a movie or a GIF from a social media graphic

If you want to include animation, the last step is to export your personalised social media graphic. To time out the animations, first, record your slide. Go to the Slideshow tab and select Record Slide Show to record a slide show.

Click File > Export > Export as Video or Create Animated GIF whenever you’re satisfied with the timings.

We at Visual Spiders are experts at using all the tools available on the PPT to make your brand much more potent. You can contact us to help utilise the hidden tools of PPT effectively.

• 10 Presentation blunders
• Audience Hates
• Best Tactics for design slides
• Bill Gates' persuasive techniques in PowerPoint Presentation
• Business Slides
• Creative PowerPoint Presentation
• Global warming
• Good presenter
• Google slides
• Infographic presentation
• Nancy Duarte's concepts
• Power of Online marketing
• Powerpoint Presentation
• PowerPoint presentation designs
• Presentation Design Agency
• Presentation Inspiration
• Presentation techniques
• Presentation Templates
• Quality Checks
• Steve Jobs Presentation
• Sundar Pichai's Top Tips
• Technology and Innovation
• Uncategorized
• Video Presentations

Recent Posts

Visualspiders, your preferred presentation design organization, can help you enhance your corporate presentations, unleashing innovation: how ai tools redefine powerpoint presentations, crossing borders: how international conflicts and war between countries influence world economy and international business, innovative resilience: how global warming is shaping new design concepts, unleashing the power of online marketing: a vital asset for small business growth, harnessing the power of chatgpt: create your next business presentation with ease, ready to work with us, [email protected].

Sell your ideas through powerful Visual Stories and unique Powerpoint Presentation Design creations that are crafted to perfection

Quick Links

Powerpoint presentation services | presentation design services, @2022 visual spiders | all rights reserved.

Automated page speed optimizations for fast site performance

Instagram Marketing Strategy Guide: Tips for 2024

Instagram marketing is competitive, but not impossible. Follow this guide and try our top strategies to succeed in 2024 and beyond.

Table of Contents

With over 2 billion monthly active users, Instagram is both the O.G. and trendsetter of social media marketing.

It’s not just a place for friends to trade vacation pics. Instagram has shaped social commerce, the creator economy, and how brands use social media for over a decade.

But forget about the big picture: How can you use Instagram marketing to grow your business in 2023? Do you need Instagram ads (or, worse, dancing Reels) for your brand to be successful? Are Instagram’s shopping tools a fun perk or an absolute necessity?

Find out how to use Instagram to grow your business online, no matter your industry or goals.

Bonus: Claim your free pack of 15 creative Instagram post templates made by Hootsuite’s professional graphic designers. Easily customize them in Canva, and start getting more engagement today.

What is Instagram marketing?

Instagram marketing is the practice of using Instagram to grow your brand awareness, audience, leads, and sales. As the most-used social media platform for people ages 16-34 , Instagram is a highly effective marketing platform for brands, entrepreneurs, and creators.

Instagram marketing strategies include:

• Organic content . Photo, video, or carousel posts, Reels, Stories
• Paid content . Instagram ads, including Stories ads, Shopping ads, and more
• Influencer marketing .
• Shopping tools . Shop tab, Product tags and catalogs, Live shopping, Instagram Checkout, Shopping ads

Why market on Instagram?

Instagram has more than 2 billion active monthly users , making it the world’s third-most-used social media platform . If you run a business of any kind, your customers (present and future!) are absolutely on the app.

People also love using Instagram. In a survey about preferred social platforms, Instagram came in hot as the number two overall pick . No wonder Instagram users spend an average of 12 hours a month on the app .

And guess what they’re doing there? Looking for things to buy.

That’s right: 44% of Instagram users use the app to shop on a weekly basis, and 62.4% of social users use Insta to follow or research brands, products, or services.

Some users even go beyond just commercial interactions: 2 out of 3 active users say Instagram allows them to build meaningful relationships with brands.

So get out there! Make some new bffs… in the name of business! (Want more intriguing Instagram statistics? Here’s our extensive list .)

How to set up Instagram for marketing

Creating a professional Instagram account doesn’t just lend your brand an air of legitimacy—it gives you access to important business tools like analytics (called Insights) and advertising options. Here are step-by-step instructions on how to change your Instagram profile to a business profile.

1. Head to your Instagram profile page and hit the hamburger menu in the top right corner.

2. Tap Settings and privacy .

3. Scroll down to Account type and tools .

4. Tap Switch to professional account .

5. Choose Continue and continue through the prompts

6. Choose the category that best describes you or your brand. Depending on your category type, you may be prompted to clarify if you’re a Creator or a Business . Both types of accounts have access to analytics and advertising tools, so choose whichever suits you best. Tap Next .

7. Review your contact information and update it as required.

How to create an Instagram marketing strategy

Sure, some Instagram accounts thrive thanks to pure luck. But for the most part, brands with active Instagram followings and high engagement have executed some time-tested processes and techniques.

Follow these steps to create a winning Instagram marketing strategy for your own Instagram business account.

Understand your audience

If you don’t know who’s reading your posts, it will be hard to create engaging content. A strong Instagram marketing strategy starts with a deep understanding of your target market.

Where do they live? How old are they? Where do they like to hang out online? What kind of hashtags or online communities are they a part of? Look at your analytics and data from your offline marketing efforts, too, to determine who you’re talking to.

These insights will help your team decide on appropriate content, a strong editorial voice and campaigns that will resonate. Just think about it: your Instagram presence will be very different if your followers are teen boys from India or suburban grandmas from Canada.

Learn more about defining your social media target market here.

Make the best Instagram profile possible

Think of your Instagram profile as your digital business card. It’s your first impression, so you’d better do it right.

Like a business card, there’s limited space to share what you need to share, so make sure you have a snappy bio packed with as many SEO keywords as possible.

Or, take a page out of this wine club’s book and get playful with the emojis. (Maybe you want to take advantage of Instagram Story highlights to showcase some past content, too.)

It’s also best practice to make sure all your contact details are filled out and your URL is working. You’ll also want a high-res professional profile image that aligns with your business’ branding.

For more tips on making the best Instagram profile possible, here’s our deep dive into optimizing your social media profiles .

Align your social strategy with your business goals

Before you start posting up a storm, take a beat to make sure your social plan serves your bigger business goals.

Optical company Warby Parker, for example, regularly posts non-glasses-related content—for instance, a meme about soup. We’d take a good guess this sort of content is part of the company’s broader business goal to make the brand seem fun, approachable, relatable and human. (Or maybe they’re about to pivot into DTC soup; we’re speculating here.)

View this post on Instagram A post shared by Warby Parker (@warbyparker)

So, if you’re all about creating brand awareness, make a social plan that is focused on exposure and reach. Or, if you’re hoping to build your database of leads this year, your social strategy should be built around driving traffic into your sales funnel . In other words, there should be a reason behind everything you do.

In case it’s helpful, here’s a primer on how to set social media goals that make sense for your business needs .

Create a content calendar

What’s the best way to plan and organize your content? A content calendar.

As fun as off-the-cuff posts can be, it’s a lot of pressure to find that perfect moment every day that also happens to align perfectly with your business goals. Instead, brainstorm content pillars and plot out your social content in advance.

By carving out dedicated time to plan and prep in advance, you’ll be more efficient (and definitely less prone to typos.) Learn more about creating a social media content calendar here.

Schedule your posts in advance

With a scheduling tool (like Hootsuite, ahem), you can batch-prep a week or month’s worth of posts when you’re in the creative zone for maximum impact.

Scheduling your Instagram posts is also a great way to make sure you’re posting when your audience is most likely to be online . (Hot tip: Hootsuite will actually analyze your past posts and suggest unique-to-you times and dates for maximum engagement. What a sweetie.)

Start your free Hootsuite trial today

You can even schedule Instagram Stories, too!

Never miss a mention (or keep an eye on the competition)

Instagram marketing isn’t just about what you’re putting out into the world. It’s about being responsive and receptive to the people who are talking to and about you, too.

Social listening is a key component of a strong Instagram marketing strategy. With Hootsuite Streams, you can track mentions, keywords and search terms most applicable to your business.

Want a running feed of industry news? Looking to catch all those Tweets that misspell your business name? Custom search streams will make sure you never miss an opportunity to react.

Get familiar with the algorithm(s)

Instagram’s algorithms control what winds up in people’s feeds, what makes the cut on the Explore page, and what winds up languishing in Instagram purgatory. If you wanna succeed on the platform, you better study up.

Put simply, Instagram’s algorithms look at information about content (Reels, feed posts, and Stories) and information about users (interests and behavior on the platform) to serve the right content to the right people.

Each algorithm considers information about the post (like relevance and popularity), the person who posted, your history of interaction with them, and your activity across the platform.

Want to learn more about best practices for mastering Instagram’s algorithms? We’ve got posts on Instagram’s primary algorithm as well as the ones that govern Reels and the Explore Page .

Experiment with different formats

While Instagram started as a simple photo-sharing app in 2010, the platform is a very different beast in 2023. Instagram now offers a variety of formats to explore.

You can cultivate the perfect Instagram grid on your main feed and share photos, videos or even carousels of pictures .

View this post on Instagram A post shared by Native Shoes (@nativeshoes)

Instagram Stories have a prime, top-of-the-feed position, capture millions of views daily…and disappear after 24 hours.

Instagram Reels , meanwhile, are a chance to play with short-form video .

Most businesses try a mix of these different content styles. What’s best for your unique needs? Well, there’s only one way to know what works best for your audience: get postin’, kid.

Try out a livestream

Instagram’s livestream feature offers a unique (and extremely engaging) opportunity to broadcast live to your followers.

Whether you’re giving a behind-the-scenes tour, sharing an exciting product update, taking questions from your audience, interviewing a brand ambassador, or even selling your wonderful wares, Instagram live streams are a thrill to audiences—a chance for an intimate interaction with the brands they love. (And you can repost that Live content to your feed later, too.)

View this post on Instagram A post shared by Western Living (@westernliving)

Here’s everything you need to know about going live on social.

Set up an Instagram Shop

Rather than directing customers from your account to your website, Instagram Shopping allows them to select and purchase products easily from the Instagram app.

An Instagram Shop is a brand’s customizable digital storefront. It allows customers to shop right from your Instagram profile.

Think of it as a landing page where users can discover or browse all your products. If you sell tangible goods, your Instagram Shop is a great opportunity to capture a ready-to-buy market right on the app… especially if you actively tag products in your Stories and Posts.

Find a step-by-step guide to setting up your Instagram Shop here.

Boost top-performing posts

Maybe Instagram advertising isn’t a fit for your business, but you still would love to get some exposure to a new audience. If that’s the case, Instagram’s boosting option is a lifesaver.

Just set the budget at your comfort level, define a target audience, and pay to give a regular Post a little extra juice. You can even boost Instagram posts right in Hootsuite —and then get back to your social media monitoring and scheduling in the very same dashboard.

Measure content performance with analytics

The best Instagram marketing strategy is built on a foundation of knowledge. And the data you need for peak performance is right here in front of you, thanks to our old pal analytics.

Instagram’s own Insights offer plenty of, well, insight into which posts are doing well, which Stories are popping off, and exactly how many people saw your latest Reel. This info is incredible feedback to help you take your next batch of content even further—you’ll see what worked, what didn’t, and where some tweaks might be helpful.

Hootsuite’s own Analytics tool is really, really great for Instagram, too. (Really!) You can even schedule auto-reports that track your preferred metrics in a visually appealing package to really wow your team.

Try Hootsuite Analytics for free

Ultimately, there isn’t really any special trick to creating a great Instagram marketing plan: it’s all the same stuff that will make any of your social media accounts pop.

Check out our video recap of everything you need to know to create the perfect social media strategy here:

Most popular types of content on Instagram

According to a 2023 Statista study , 50% of weekly Instagram users said they prefer to consume funny content on the platform. Forty-six percent seek out “creative” posts, while 41% of active users like informative content.

This Recess post? Definitely funny.. .and definitely creative.

View this post on Instagram A post shared by Recess (@takearecess)

Other popular types of content, appealing to around 36% of users, include posts and Stories that are relaxing, inspiring, engaging or trendy.

In 2022, the most popular posts by number of likes were all by celebrities (save for one enigmatic egg ).

But what’s interesting is that the celeb posts that continue to drive engagement are all deeply personal—pregnancy announcements, dramatic makeovers, wedding photos, or jokey posts with friends. They’re not pushing tickets to their soccer games or advertising their movies. They’re being (seemingly) authentic, and fans connect with that in a big way.

So, even if you’re a brand and not a pregnant Kylie Jenner, there are ways to tap into that desire for connection. Get personal. Be silly. Express your values creatively. Showcase the people and personalities behind the scenes.

Helpful Instagram marketing tools: free & paid

1. hootsuite.

Hootsuite helps you plan great content, boost your follower count, and rack up more sales on Instagram — in way less time, with way less effort. Grow your account, manage all of your Instagram marketing in one place, and save time with Hootsuite, your all-in-one social media management tool.

• Create engaging content using built-in creative AI tools, a hashtag generator, Canva editing tools, and more
• Schedule posts, carousels, Stories, and Reels in advance
• Get personalized recommendations for the best times to post on Instagram to reach more people
• Boost organic posts and Reels with just a few clicks
• Answer comments and DMs from all your Instagram accounts
• Keep tabs on competitors, industry leaders, and relevant influencers
• Track your results in real-time
• Download custom reports to showcase your success
• Handle Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube, and Pinterest from one dashboard

Try Hootsuite free for 30 days

2. Ads Manager

Ads Manager serves as a shared platform for both Facebook and Instagram—it’s a tool for creating and monitoring advertisements on Meta’s social networks. Ads Manager offers advertisers access to Facebook’s targeting capabilities and the flexibility to run campaigns on both platforms.

Once your campaign is rolling, you can make modifications, engage with comments, and monitor performance. The Amount spent and Cost per result sections are there to help you gauge the effectiveness of your spend.

3. Instagram hashtag generator

Give your feed posts, Reels, and Stories a dash of viral magic with this Instagram hashtag generator. Everybody knows hashtags are social media’s secret sauce, but who has time to come up with them from scratch? This handy hashtag helper can do it for you.

4. Instagram username generator

Get a list of Instagram name ideas in a few seconds flat. It’s the perfect tool for businesses or individuals looking to nail it on Insta. Just answer a few Qs, and this AI username generator will whip up a list of inspiring handles to get you started on your Instagram marketing journey.

5. Instagram bio generator

Your bio is your chance to tell the world what you’re all about (within the character limit, of course). Give your Instagram profile a refresh with this quick Instagram bio generator. It works for business and personal accounts.

Visuals are everything on Insta, but we aren’t all graphic design specialists. Luckily, Canva can help you create eye-catching images and simplify your content creation process.

It even integrates with Hootsuite, so you can use templates made specifically for social media and save time bringing your ideas to life.

Get Canva for Hootsuite

7. Content ideas generator

We know, we know: saying “build a content calendar” is easier said than done. If you need some help getting the creative juices flowing, this AI-backed content ideas generator is here to help. Answer a few Qs and you’ll be given ideas for social media posts, blog posts, videos, and more.

8. Panoramiq Insights

Panoramiq Insights seamlessly integrates robust Instagram analytics into your Hootsuite dashboard. (Oooh!) With Panoramiq, you can delve into account activity, explore follower demographics (very useful for targeted campaigns), and gauge the effectiveness of your Posts and Stories.

Get Panoramiq Insights for Hootsuite

9. Instagram caption generator

A picture is worth a thousand words, so you gotta think words themselves have a pretty big impact, too, right? (And our experiments with Instagram captions prove it.) Generate Instagram captions in seconds with this AI-powered Instagram caption writer.

10. Engagement rate calculator

Your engagement is everything: it defines just how much you’re connecting with your audience. Determine your social media return on investment (ROI), enhance your media kit, and figure out which posts work and which need work with this easy engagement rate calculator tool for Instagram.

11. Adobe Lightroom

If Instagram’s editing options are falling short, it might be time to experiment with Adobe Lightroom CC. The app simplifies the use of professional photo editing tools and can even be enhanced with downloaded Lightroom presets.

Find more amazing tools marketers should use for Instagram here .

Instagram marketing FAQs

When was instagram created.

Instagram was released to the public in October 2010 . By the end of the first day, it had 25,000 users and hit one million users in under three months.

Does Facebook own Instagram?

Yes, Facebook acquired Instagram in 2012 for $1 billion . Since then, the company has restructured. Now, both Facebook and Instagram are operated by a parent organization called Meta (still helmed by Facebook founder Mark Zuckerberg). Meta also operates Threads and Whatsapp .

Manage all your Instagram marketing alongside your other social platforms with Hootsuite’s time-saving tools. From a single dashboard, you can schedule posts, Stories, and Reels, engage with your audience, and measure your social ROI. Try it free today.

Get Started

Easily create, analyze, and schedule Instagram posts, Stories, Reels, and Threads with Hootsuite. Save time and get results.

Become a better social marketer.

Get expert social media advice delivered straight to your inbox.

Stacey McLachlan is an award-winning writer and editor from Vancouver with more than a decade of experience working for print and digital publications.

She is editor-at-large for Western Living and Vancouver Magazine, author of the National Magazine Award-nominated 'City Informer' column, and a regular contributor to Dwell. Her previous work covers a wide range of topics, from SEO-focused thought-leadership to profiles of mushroom foragers, but her specialties include design, people, social media strategy, and humor.

You can usually find her at the beach, or cleaning sand out of her bag.

Related Articles

How to Create a Social Media Marketing Strategy in 9 Easy Steps [Free Template]

Creating your social media marketing strategy doesn’t need to be painful. Create an effective plan for your business in 9 simple steps.

How to Use Instagram Carousels to 10x Engagement [Guide]

Instagram carousels get way more reach and engagement than regular posts. Here’s how to make carousel posts part of your Instagram strategy.

20 Instagram Post Ideas to Boost Engagement

Great Instagram post ideas should promote your brand, engage your followers, and be hard to resist sharing with others.

How to Build an Instagram Sales Funnel in 8 Steps

Yes, you can create an entirely self-sufficient sales funnel on Instagram. Here’s why you should, and the content you need to make it work.

The ALL-IN-ONE social media performance engine. Now half off.

Got any suggestions?

We want to hear from you! Send us a message and help improve Slidesgo

Top searches

Trending searches

memorial day

12 templates

holy spirit

36 templates

environmental science

21 templates

american history

74 templates

13 templates

Cute Instagram Business Plan

It seems that you like this template, cute instagram business plan presentation, free google slides theme, powerpoint template, and canva presentation template.

Through Instagram, a business can generate a lot of revenue, in addition to gaining visibility in the market. To organize your business plan and prepare how you are going to use Instagram to increase your capital, Slidesgo has designed a special business plan template. To top it off, the slides have an adorable style, with illustrations in the same style and pastel tones, which will be, without a doubt, very pleasant to watch for your audience. With this amazing design and your content, success is guaranteed!

Features of this template

• 100% editable and easy to modify
• 37 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides, Canva, and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the free resources used

How can I use the template?

Am I free to use the templates?

How to attribute?

Combines with:

This template can be combined with this other one to create the perfect presentation:

Attribution required If you are a free user, you must attribute Slidesgo by keeping the slide where the credits appear. How to attribute?

Related posts on our blog.

How to Add, Duplicate, Move, Delete or Hide Slides in Google Slides

How to Change Layouts in PowerPoint

How to Change the Slide Size in Google Slides

Related presentations.

Premium template

Unlock this template and gain unlimited access

Photo – Brazil Star Shares Snapshots From Inter Milan Serie A Trophy Presentation: “Even In My Wildest Dreams I Didn’t Imagine This”

Inter Milan received the trophy for winning the 2023-24 Serie A title after their match against Lazio.

The Nerazzurri had already wrapped up the title in the derby against AC Milan last month.

However, the trophy presentation for the title came after the last home match of the season. That was at the San Siro against the Biancocelesti.

Inter had yet another chance to celebrate this season’s title with their fans. And lift the trophy for the very first time.

Inter Milan wingback Carlos Augusto took to Instagram to share snapshots from the Serie A title trophy presentation.

  View this post on Instagram   A post shared by Carlos Augusto (@carlos.augusto99)

How to Stream the Google I/O 2024 Keynote Live

Google's annual developers conference kicks off today. We expect updates about everything from AI and Gemini to Android 15 and Pixel phones.

• Named a Tech Media Trailblazer by the Consumer Technology Association in 2019, a winner of SPJ NorCal's Excellence in Journalism Awards in 2022 and has three times been a finalist in the LA Press Club's National Arts & Entertainment Journalism Awards.

Google is scheduled to host its I/O keynote at Shoreline Amphitheatre in Mountain View, California.

Google's I/O developers conference starts soon, and we expect to learn more about Android 15 and upcoming  AI updates . The event kicks off with a keynote presentation at Shoreline Amphitheatre in Google's hometown of Mountain View, California, followed by breakout sessions over two days.

You can watch the keynote event at 10 a.m. PT/1 p.m. ET on  Tuesday, May 14 . Google is set to stream the session live here .

There's also a livestream option with American Sign Language, which you can catch here .

In the leadup to I/O, Google has unveiled the Pixel 8A , its more budget-friendly phone that shares many of the same features as the flagship Pixel 8 . It costs $500 and will be available May 14, the same day as Google I/O. 

Last year, Google unveiled the Pixel Fold, as well as features like  Magic Editor  in Photos and  Immersive View  for Maps. So it's safe to assume we'll see a mix of hardware and software announcements during this year's keynote event (though rumor has it the company may wait to debut the next generation of the Pixel Fold until later this year).

Our staff will be on the ground at Google I/O, sharing live updates on everything announced, so be sure to follow along here at CNET. 

The Google Pixel 8A Looks Slick in All These Colors

Mobile Guides

• Best iPhone
• Best Galaxy S24 Deals
• Best iPhone Deals
• Samsung Galaxy S24 Review
• Best Android Phones
• Best Samsung Galaxy Phone
• Pixel 8 Pro Review
• iPhone 15 Pro/Pro Max Review
• Best iPhone 15 Deals
• Best Foldable Phones
• Galaxy Z Fold 5 Review
• OnePlus Open Review
• Best Galaxy Z Flip Deals
• Best Wireless Earbuds
• Best Noise Canceling Headphones
• Best Headphones
• Best Over Ear Headphones
• Best Wireless Earbuds and Headphones for Making Calls
• Best Headphones for Work at Home
• Best Noise Canceling Wireless Earbuds
• Best Sounding Wireless Earbuds
• Best Cheap Wireless Earbuds
• Best Wireless Headphones
• Best iPhone 15 Cases
• Best iPhone 14 Cases
• Best Power Bank for iPhone
• Best Airpods Pro Accessories
• Best Magsafe iPhone Accessories
• Best Speakerphone
• Best Wireless Car Charger and Mount
• Best iPhone Fast Charger
• Best Portable Chargers and Power Banks for Android
• Apple Watch Series 8 vs Series 7
• Best Apple Watch Bands
• Best Android Smartwatch
• Apple Watch Ultra Review
• Best Smartwatch
• Best Prepaid Phone Plans
• Best Cheap Phone Plans
• Best Unlimited Data Plans
• Best Phone Plans
• Best Phone Plan Deals
• Best Senior Phone Plans
• Best Family Phone Plans
• Best Travel Phone Plans
• Best Verizon Plans