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Workplace learning and development - statistics & facts
An ever-expanding market, trends and challenges, key insights.
Detailed statistics
Spending in the global workplace training industry 2007-2023, with 2024 forecast
Spending in the workplace training industry in North America 2007-2020
Average spend on learning and development per employee worldwide 2008-2022
Editor’s Picks Current statistics on this topic
Current statistics on this topic.
Companies' talent strategy regarding learning and development 2021-2022
Main training areas of focus according to L&D professionals worldwide 2021-2022
Most important factors for job-seekers when considering a new position 2022
Related topics
Recommended.
- Employment in the U.S.
- Business process outsourcing industry worldwide
- Workplace health and wellness in the U.S.
- IT services
Recommended statistics
Market overview.
- Premium Statistic Spending in the global workplace training industry 2007-2023, with 2024 forecast
- Premium Statistic Global corporate e-learning market size 2021
- Premium Statistic Spending in the training industry in U.S. 2012-2023
- Premium Statistic Average spend on learning and development per employee worldwide 2008-2022
- Premium Statistic Learning hours in the workplace per employee worldwide 2009-2021
- Premium Statistic Direct learning expenditure distribution worldwide 2021
Market size of the global workplace training industry from 2007 to 2023, with a forecast for 2024 (in billion U.S. dollars)
Global corporate e-learning market size 2021
Market size of the global corporate e-learning industry in 2021 with a forecast for 2028 (in billion U.S. dollars)
Spending in the training industry in U.S. 2012-2023
Total training expenditures in the United States from 2012 to 2023 (in billion U.S. dollars)
Average spend on workplace training per employee worldwide from 2008 to 2022 (in U.S. dollars)
Learning hours in the workplace per employee worldwide 2009-2021
Learning hours in the workplace per employee worldwide from 2009 to 2021
Direct learning expenditure distribution worldwide 2021
Distribution of direct learning expenditure worldwide in 2021
- Premium Statistic Companies' talent strategy regarding learning and development 2021-2022
- Premium Statistic Main training areas of focus according to L&D professionals worldwide 2021-2022
- Premium Statistic Talent developers with increasing development budgets worldwide 2017-2023
- Premium Statistic Top business practices to increase talent availability worldwide 2023
- Premium Statistic Top business practices to improve talent availability 2023, by region
- Premium Statistic Training products and services anticipated for purchase in the U.S. 2023
Companies' talent strategy regarding learning and development 2021-2022
Organizations' talent strategy regarding learning and development worldwide from 2021 to 2022
Main training areas of focus according to L&D professionals worldwide 2021-2022
Main areas of focus in workplace training according to L&D professionals worldwide from 2021 to 2022
Talent developers with increasing development budgets worldwide 2017-2023
Share of talent developers with development budgets increasing worldwide from 2017 to 2023
Top business practices to increase talent availability worldwide 2023
Top business practices to increase talent availability within companies worldwide in 2023
Top business practices to improve talent availability 2023, by region
Top business practices to improve talent availability within companies worldwide in 2023, by region
Training products and services anticipated for purchase in the U.S. 2023
Share of training products and services anticipated for purchase in the training industry in the United States in 2023
- Premium Statistic Employee training challenges in L&D departments 2022
- Premium Statistic Top priority of L&D teams in the United States 2022
- Premium Statistic L&D functions that have remained impacted by COVID-19 in 2022
Employee training challenges in L&D departments 2022
Leading employee training challenges in Learning & Development departments 2022
Top priority of L&D teams in the United States 2022
What subject is your top learning and development priority?
L&D functions that have remained impacted by COVID-19 in 2022
Objectives of learning and development functions that have remained impacted by COVID-19 in 2022
Skills and tools
- Premium Statistic Change in the training budget compared to previous year U.S. 2023
- Premium Statistic Change in the number of training-related staff since last year U.S. 2023
- Premium Statistic L&D programs deployed by organizations worldwide 2021-2022
Change in the training budget compared to previous year U.S. 2023
What happened to your training budget this year?
Change in the number of training-related staff since last year U.S. 2023
Is the number of training-related staff higher or lower than last year?
L&D programs deployed by organizations worldwide 2021-2022
Learning and development programs deployed at organizations worldwide in 2021 and 2022
Employee engagement
- Premium Statistic Employees who see learning as key to success in their career 2021, by generation
- Premium Statistic Most important factors for job-seekers when considering a new position 2022
- Premium Statistic Employees who see learning as a means for new opportunities within their firm 2021
- Premium Statistic Employees' satisfaction with reskilling and upskilling worldwide 2022
- Premium Statistic Hours of training per employee by company size U.S. 2017-2023
Employees who see learning as key to success in their career 2021, by generation
Share of employees worldwide who see learning as key to success in their career in 2021, by generation
Most important factors for job-seekers when considering a new position 2022, by age group
Employees who see learning as a means for new opportunities within their firm 2021
Share of employees who see learning as a means to find opportunities within their organization in 2021, by generation
Employees' satisfaction with reskilling and upskilling worldwide 2022
Employees' satisfaction with reskilling and upskilling trainings at their workplace in January 2022
Hours of training per employee by company size U.S. 2017-2023
Hours of training per employee in the training industry in the United States from 2017 to 2023, by company size
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Get the best reports to understand your industry.
- U.S. unemployment
- Business process outsourcing (BPO) worldwide
- Training industry in the U.S.
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Market research in U.S. - statistics & facts
The market research industry includes any organized activity to gather information about a specific target market or group of customers. It includes traditional methods of information gathering such as surveys, as well as newer methods of data analytics that have emerged with the increasing digitization of society. In 2019, in the United States, market research companies generated over 47 billion U.S. dollars in revenue, more than half of the total revenue of the market research industry globally . The vast majority of money spent on market research in the U.S. in 2019 was for quantitative research , which accounted for 64 percent of the market. Within the quantitative segment, online research and phone interviews were the most dominant research methods, while face-to-face interviews accounted for only two percent of spending. Customer satisfaction investigations were the main type of project conducted in 2019, constituting 20 percent of of revenue received by market research companies. The next largest source of revenue was media audience measurement, which accounted for 16 percent of revenue. Within the U.S., the market leader was Nielsen Holdings, who reported 3.9 billion U.S. dollars in domestic revenue for 2019. There is a significant difference in revenue to the next largest company in the U.S. market, IQVIA , which reported approximately 2.2 billion U.S. dollars in revenue for the same period. However, this gap is not surprising given IQVIA specializes in research for the healthcare sector, while Nielson provide services regarding goods, consumers. and the media across a broad range of sectors. Other leaders in the U.S. market research industry include Kantar , Information Resources Inc , and Ipsos , each of which generated under one billion of U.S. revenue in that year. This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text. Show more Published by Statista Research Department , Dec 19, 2023
Key insights
Detailed statistics
Revenue of the market research industry worldwide 2008-2023
Distribution of global market research revenue by region 2022
Market research revenue in the U.S. 2009-2022 with 2023 forecast
Editor’s Picks Current statistics on this topic
Current statistics on this topic.
Market Research
Leading market research companies by U.S. research revenue in 2021
Related topics
Recommended.
- Advertising in the United States
- Advertising worldwide
- Market research industry
Recommended statistics
Market overview.
- Premium Statistic Revenue of the market research industry worldwide 2008-2023
- Premium Statistic Distribution of global market research revenue by region 2022
- Premium Statistic Market research revenue in the U.S. 2009-2022 with 2023 forecast
- Premium Statistic Market research revenue in the U.S. by segment 2013-2018
- Premium Statistic Full-time U.S. employees of the leading market research companies 2005-2020
- Premium Statistic Market research companies leading client sectors in the U.S. 2022
- Premium Statistic Leading market research companies by U.S. research revenue in 2021
- Premium Statistic Number of full-time employees at the leading U.S. market research companies in 2020
Revenue of the market research industry worldwide from 2008 to 2023 with a forecast for 2024 (in billion U.S. dollars)
Distribution of global market research revenue in 2022, by region
Revenue of market research companies in the United States from 2009 to 2022, with a forecast for 2023 (in billion U.S. dollars)
Market research revenue in the U.S. by segment 2013-2018
Revenue of market research companies in the United States from 2013 to 2018, by segment (in billion U.S. dollars)
Full-time U.S. employees of the leading market research companies 2005-2020
Number of full-time employees in the United States of the leading market research companies from 2005 to 2020
Market research companies leading client sectors in the U.S. 2022
Leading client sectors of market research companies in the United States in 2022, by share of research sales
Leading market research companies in 2021, by U.S. research revenue (in million U.S. dollars)
Number of full-time employees at the leading U.S. market research companies in 2020
Number of full-time employees at the leading market research companies in the United States in 2020
U.S. market leaders
- Premium Statistic Market research revenue of Nielsen in the U.S. 2013-2021
- Premium Statistic Market research revenue of IQVIA in the U.S. 2013-2021
- Basic Statistic Market research revenue of Kantar in the U.S. 2013-2021
- Premium Statistic Information Resources Inc. market research revenue in the U.S. 2013-2021
- Premium Statistic Ipsos's market research revenue U.S. 2013-2021
- Premium Statistic GfK's market research revenue U.S. 2013-2021
- Premium Statistic Westat's market research revenue U.S. 2013-2021
Market research revenue of Nielsen in the U.S. 2013-2021
Market research revenue of Nielsen Holdings in the United States from 2013 to 2021 (in billion U.S. dollars)
Market research revenue of IQVIA in the U.S. 2013-2021
Research revenue of IQVIA in the United States from 2013 to 2021 (in billion U.S. dollars)
Market research revenue of Kantar in the U.S. 2013-2021
Market research revenue of Kantar in the United States from 2013 to 2021 (in million U.S. dollars)
Information Resources Inc. market research revenue in the U.S. 2013-2021
Market research revenue of Information Resources Inc. (IRI) in the United States from 2013 to 2021 (in million U.S. dollars)
Ipsos's market research revenue U.S. 2013-2021
Market research revenue of Ipsos in the United States from 2013 to 2021 (in million U.S. dollars)
GfK's market research revenue U.S. 2013-2021
Market research revenue of GfK in the United States from 2013 to 2021 (in million U.S. dollars)
Westat's market research revenue U.S. 2013-2021
Market research revenue of Westat in the United States from 2013 to 2021 (in million U.S. dollars)
Market research methods
- Premium Statistic Market research spend in the U.S. by research project type 2022
- Premium Statistic Market research spend in the U.S. by method of survey 2022
- Premium Statistic Market research spend in the U.S. by research method 2022
- Premium Statistic Market research spend in the U.S. by research design 2022
Market research spend in the U.S. by research project type 2022
Distribution of market research spend in the United States in 2022, by research project type
Market research spend in the U.S. by method of survey 2022
Distribution of market research spending in the United States in 2022, by method of survey
Market research spend in the U.S. by research method 2022
Share of market research spend in the United States in 2022, by research method
Market research spend in the U.S. by research design 2022
Distribution of market research spend in the United States in 2022, by research design
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