what are research insights

What are research insights? What makes them different from findings?

Posted by Christina Pappas on Sep 13, 2022

At AnswerLab, we envision a world full of experiences that enrich people’s lives. Our mission is to help create experiences people love. And we know that experiences people love stem from insights about why they think, feel, and behave the way they do. 

But what exactly do we mean by “insights”? Great question! Over the past few years, the term’s been increasingly overused - it’s become a catch-all for everything from “observation” to “finding” to “idea” and beyond. 

Given this, it’s no surprise that the concept of insights can feel ambiguous! So to help us wrap our minds around what insights really are, how they feel, and why they matter, let’s start by looking out - more specifically, Inside Out. 

Joy, with her can-do attitude and irrepressible optimism, serves as the head honcho. Disgust, Fear, and Anger all have important roles to play: Disgust keeps Riley from being poisoned (“physically and socially”), Fear keeps her safe, and Anger ensures things are fair.

But Sadness? Her role is…less clear. 

Joy - and everyone else at Headquarters - sees Sadness as purposeless at best and harmful at worst. So throughout most of the movie, Joy strives to keep Sadness at bay out of fear that she'll “contaminate” Riley and make her miserable. 

But this suppression strategy only works for so long. Riley's family has moved from Minnesota to San Francisco, and she's feeling homesick and deeply lonely. Without Sadness to serve as a conduit for self-expression, none of the emotions she has access to ring true, and she starts to shut down.

The core insight - the foundation upon which Inside Out is built - is that Sadness isn't a defect to be concealed or an annoyance to be ignored; it's a critical means of connection. Expressing feelings of sadness gives others the opportunity to be there for us, just as others' sadness inspires us to help them. 

An insight - like the one described above - makes you feel something. It might be a jolt of recognition, surprise, or curiosity. Inevitably, it provokes a strong reaction. 

At this point, you’re likely hoping for a bit more clarity. Perhaps you’re thinking something along the lines of, “Lots of things can ‘make you feel something’ - can we get more specific!?”

I empathize! Throughout my career, both as a Principal User Experience Researcher at AnswerLab and a Design Thinking instructor with UC Berkeley’s extension program, I’ve been frustrated by the fact that most insights resources stay high-level. While this is understandable - insight generation isn’t always linear, and it’s difficult to communicate an insight without the (often proprietary) context behind it - it’s not particularly actionable. 

That’s why I developed a way to articulate that “ WIIEE !” feeling an insight gives you - W ell-informed, I lluminating, I mpactful, E asy to understand, and E vocative. 

• Well-informed: Multiple findings, levels of "why", and other pieces of evidence, e.g., researcher observations, should contribute to each insight. It should go without saying, but just in case: accuracy is a key part of this criterion. 
• Illuminating: Insights must help explain or contextualize why something is (or is not) happening.
• Impactful: By definition, insights must be about something that matters; they should clearly relate to the research objectives.
• Easy to understand: Insights should be clear, direct, and memorable. They should be communicable in 1-2 sentences rather than entire paragraphs. (Of course, the evidence for them can - and should - be much more in-depth.) 
• Evocative: Think of insights as diving boards into pools of exciting new ideas, directions, or possibilities. (But remember that insights are not themselves recommendations! While related, insights are fundamentally problem-centric - they shine light on a current situation, need, or issue - whereas recommendations are solution-centric.) 

Tying it all together, insights - deep interpretations of what you’ve seen, heard, and sensed during your research - give you that WIIEE! feeling every time. 

Breaking down the relationship between findings and insights 

Insights have a circular relationship with findings.

On the one hand, we explore and combine findings to arrive at insights. 

On the other hand, once insights are discovered and articulated, they help us make sense and meaning out of findings; they can also help tie seemingly disparate findings together by shining a light on what underlies them.  

Despite their clear connection, it can’t be emphasized enough: insights are not the same as a finding (or a collection of findings)... 

… nor are they as simple as a finding plus a “why”!

While adding an explanation for a finding almost always uplevels that finding, it doesn’t automatically transform it into an insight; this is a common misconception. 

For example, take this genericized takeaway from research sessions: “When creating an account on [platform], most participants chose to use their initials rather than their full name.”

Clearly, this is a finding, not an insight: it’s an explicit statement about what happened. It’s also clear that it could be improved by addressing the rationale behind the behavior. 

Imagine that we review our notes from these research sessions and find the following participant quotes (and for simplicity, imagine that they are broadly representative):

• "I mean, I don't really know what I'm going to be sharing [or] who else is here. Maybe I don't want other people to know that it’s me."
• "I don't get why other people would need to know who I am on here. I like having a little more privacy.” 
• “I guess I just think initials are a little bit safer, like, from a privacy point of view.” 

Given that, we can elaborate: “When creating an account on [platform], most participants chose to use their initials rather than their full name because they valued their privacy.” 

This is a definite improvement over the original iteration. However, this new information - the “why” - did not automatically transform the finding into an insight! As you can see from the verbatims, “[participants] valued their privacy” was communicated by the participants themselves. Referring back to our table, anything that emerges from explicit statements or actions is a finding, not an insight. (That said, digging more deeply into why participants valued their privacy, or what they feared might happen if it wasn’t protected, might have resulted in an insight.)

A caveat: insights are not ‘better’ than findings!

With all this focus on insights - both within this article and across the field of UX research - it can be easy to conclude that insights must be inherently superior to findings. Not so! Different research objectives call for different outcomes. 

Just like it makes sense to answer “What’s two plus two?” with a number and “What’s your favorite color?” with an option from the rainbow, it’s logical that evaluative research questions are normally addressable with findings, whereas generative ones often require insights. 

In evaluative research - research to assess the current state of a product or service and whether it meets users’ expectations and needs - you typically know exactly what you’re looking to learn. Success comes from accurately answering questions like, Did users understand [X]? How did they engage with [Y]? Did they enjoy the experience of [Z]? In these cases, well-crafted, evidence-based findings are almost always sufficient. 

On the other hand, generative research is all about gaining a more nuanced understanding of a situation, problem, or need; “unknown unknowns” are far more common in this type of research, and accordingly, “a deeper interpretation or understanding” is often necessary. 

Insights require substantial investment of time, energy, and focus. It’s important to be sure you’re investing appropriately. 

To learn more about AnswerLab's approach to uncovering insights, get in touch with a strategist.

Christina Pappas

Related insights.

Everyone has a set of things that make them feel included or excluded. It’s more nuanced than we think. But hearing indi...

We’re always looking across our projects and clients to keep a pulse on what’s trending and evolving in UX research, fro...

Here at AnswerLab, we help brands bring a human-centered design process to every product they launch. We believe humans ...

stay connected with AnswerLab

Keep up with the latest in UX research. Our monthly newsletter offers useful UX insights and tips, relevant research, and news from our team.

The Roxanne Perspective

How to Write Insights that are powerful (Guide + Examples)

I’m adamant about helping you write insights like a pro! This is from my professional experience as a UX researcher of writing insights for 5 years now; trust me… I didn’t do a very good job at it in the beginning either, but with time and lots of practice, I was able to write insights that are powerful.

It won’t hurt to add here that before you carry out your research and wrote your insights, you would need to start with a solid research plan, as it is a document you will need to refer to when deciphering what insight is going to be impactful in answering your research questions .

What is an Insight? 

Let’s get into it, before you understand how to write insights, you first need to know what an insight is. Insights, as I’ve come to understand in my journey as a UX researcher, are like guiding stars in the vast universe of design (just kidding, this isn’t going to be one of THOSE articles). 

Insight is the understanding of people’s needs, behaviors, and expectations. It is the ‘ why ‘ behind people’s needs, behaviors and expectations. It’s the ‘ what ‘ you say when your manager asks you ‘So did you learn anything new about our users?).

• An insight is a  discovery about human behavior , challenging our assumptions about users and providing knowledge that uncovers core motivations behind user actions. It is integral to UX research, pushing us to question our beliefs, understand the ‘why’ behind the ‘what’ and ‘how’, and design experiences that truly resonate with users.
• Second, an insight challenges our established beliefs about users. As UX researchers, we often start with assumptions. Insights force us to reconsider these assumptions and encourage us to accept unexpected research findings.
• Lastly, an insight reveals the underlying principles that shape our understanding of users. It’s not only about understanding what users do, but also why they do it. This is the real value of insights in UX research. 

“Insights don’t just describe what’s happening, they explain why it’s happening.” NIKKI ANDERSON

Why do you need to know how to write insights?

Insights offer valuable user information, including needs, challenges, and expectations. This data isn’t assumptive, it’s derived directly from users through UX research and distilled into insightful reports. 

These insights guide us towards effective solutions by identifying areas for improvement , allowing for informed decision-making rather than relying on personal opinions. 

Furthermore, insights increase the persuasiveness of our work. Backed by hard data, our recommendations carry more weight, garnering serious consideration from stakeholders and team members. 

Remember, an insight without action is just a fact. As a UX researcher, your role is to convert these facts into actionable recommendations, a skill that hinges on your ability to write compelling insights.

So, understanding how to write insights isn’t just about presenting reports. It’s about driving change and enhancing the user experience on the back of solid research and effective communication.

Now that we’ve cleared up what an insight isn’t, let’s discuss how to write insights that are not only meaningful but impactful!

How to Write Insights That are not only meaningful but Impactful? 

Writing impactful insights is a skill that can be honed with practice. Here are some guidelines to make your insights more compelling: 

• Be concise. An insight should be a clear and succinct statement that gets to the heart of the matter.
• Be specific. Avoid vague statements. The more precise your insight, the more actionable it will be.
• Focus on the ‘why’. An insightful statement doesn’t just describe a situation, it explains the underlying reasons.

Examples of Impactful Insight Statements 

Now that we’ve covered the theory, let’s look at some examples of impactful insight statements: 

• “Users are abandoning the signup process because they find it too complicated and time-consuming.”
• “Customers are not using the search function because they don’t trust its accuracy.”
• “Users are frustrated with the app’s slow loading time, causing them to abandon their tasks.”
• How to Write Powerful Insight Statements in UX Research  As a UX researcher, writing insightful statements is a fundamental part of your role. It’s not just about identifying what the problems are, but also understanding why they exist and how they impact the overall user experience. In this post, we’ll take a step-by-step approach to writing compelling insights from
• “ Users are leaving the website before checkout because the process involves too many steps.”
• “Users are not utilizing the recommended product feature as it’s hidden within the interface.”
• “Customers are frequently asking for help because the help section is difficult to find.”
• “Users are more likely to complete their purchase when offered personalized recommendations.”
• “Site visitors often return to the homepage, indicating they are lost within the site navigation.”

These examples illustrate how insightful statements uncover the ‘why’ behind the data, paving the way for effective and strategic solutions.

How to Spot an Insight 

Good insights do not come out of thin air, they come from asking good interview questions.  Don’t try to spot an insight from quantitative data because you will be able to spot the ‘what’ is happening but you will not find the ‘why’.

Spotting an insight is more of an art than a science. It involves sifting through the data, connecting the dots and uncovering hidden truths. When carrying out user research with 3 participants or more I use an affinity mapping technique to spot patterns and trends in the data. Whether you work remotely or face to face always have your affinity map digitized, I use Miro for this. 

Related: 6 Best Design Thinking Tools for 2023 .

What is Not an Insight? 

Now that you know where insights come from and how to spot them, it’s crucial to understand what an insight is not . This article by Nikki Anderson sums up what is not an insight pretty succinctly.

• An insight is not a mere observation. Observations record what is happening, while insights explain the reasons behind it.
• An insight is not a universally known fact. It’s a unique discovery that reveals something new about your users or your product.

As we wrap up this insightful journey (pun intended), it’s important to take a moment and reflect on the key takeaways. Writing UX research insights is a crucial process in understanding and interpreting user behavior .

It’s an art that transforms raw data into meaningful explanations and valuable suggestions. As a UX researcher myself, I can not stress enough the importance of presenting your findings in a clear and compelling manner. 

Key Takeaways 

• Develop an Insightful Mindset: Approach every user interaction with the intent of gaining deeper understanding. Remember, every user action or reaction is a clue, pointing you to a potential insight.
• Document Rigorously: Ensure every detail, no matter how minor, is recorded. Remember, the devil is in the detail and these fine details often hold the key to your most valuable insights.
• Interpret Wisely: Analysis and interpretation of your data are as critical as the data itself. As a researcher, your skills in distilling complex information into digestible insights will set you apart.
• Communicate Effectively: Even the most ground-breaking insights are useless if not communicated effectively. Your insights should tell a story, one that resonates with your audience and compels them to take action.

Remember, the goal is not just to write insights, but to make them valuable and compelling. The more your insights resonate with your audience, the more they’ll be able to make informed decisions.

As you continue to hone your skills in writing insights, bear in mind that this is a continuous learning process. You’ll stumble, make mistakes, but with each blunder comes an opportunity for growth. Never shy away from seeking feedback and look for opportunities to learn from fellow researchers. 

As we conclude, I hope this guide serves you well as you navigate the exciting world of UX research. Keep exploring, keep asking questions, keep learning, and most importantly, keep writing those insightful research findings!

UX Consultant

UX Consultant | UX Design Mentor

Roxanne Rosewood, is an accomplished UX designer and researcher with five years of experience. Drawing from her professional expertise in the field, she shares her valuable insights on UX design, UX research, UX writing, and UI design on her blog TheRoxannePerspective.com where she provides a wealth of knowledge and expertise in these areas.

Roxanne’s dedication extends beyond UX design and research, as she also serves as a mentor, guiding and supporting aspiring UX professionals.

Similar Posts

My favourite e ink tablets for reading in 2023

If you’re like me and you love reading and writing, you’ll appreciate an e ink…

9 Best UX Books to Read in 2023

Staying current with the latest UX trends and best practices is crucial for any UX…

Creating the LottieFiles primary persona: A UX Case Study

LottieFiles is a platform for motion designers to upload, share and discover animations. The platform…

What is a UX researcher? How I got the job and what I do exactly

I never knew the role of a UX researcher existed until I joined a user…

Avocademy review (2024) UX/UI Design

Tired of feeling lost in the sea of UX/UI design bootcamps? Fear not, aspiring designer!…

The only UX Audit Checklist you need (a step by step guide)

In my role as a design researcher, I’m constantly asked to improve the experience for…

Move fast, think slow: How financial services can strike a balance with GenAI

Take on Tomorrow @ the World Economic Forum in Davos: Energy demand

PwC’s Global Investor Survey 2023

Climate risk, resilience and adaptation

Business transformation

Sustainability assurance

The Leadership Agenda

PwC’s 27th Annual Global CEO Survey: Thriving in an age of continuous reinvention

Built to give leaders the right tools to make tough decisions

The New Equation

PwC’s Global Annual Review

Committing to Net Zero

The Solvers Challenge

Loading Results

No Match Found

Research & insights

In today’s world, leaders are facing tough challenges and complex issues. Each decision needs to be informed and measured, as the impact can be wide ranging. PwC has decades of experience advising on a wide range of industries and services. Whether you’re considering the risks and opportunities around AI, or if now is the time to make a move into blockchain, PwC has put together research and insights that will be able to guide your decision making.

State of Climate Tech

Scaling breakthroughs for net zero

PwC's 25th Annual Global CEO Survey

Reimagining the outcomes that matter

Doing the right deals

Why capabilities are more important than ever for M&A

{{filterContent.facetedTitle}}

• {{v.tagsTitle}}

{{item.title}}

• {{vf.elipsedTagsTitle}}
• 0" ng-click="filterContent.reset()" class="reset-filters"> {{filterContent.resetFiltersLabel}}

{{item.publishDate}}

{{item.text}}

Our other insights libraries

Daniel Gross

Director, PwC United States

© 2017 - 2024 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.

• Legal notices
• Cookie policy
• Legal disclaimer
• Terms and conditions

Skip navigation

• Log in to UX Certification

World Leaders in Research-Based User Experience

Data vs. findings vs. insights: the differences explained.

April 23, 2023 2023-04-23

• Email article
• Share on LinkedIn
• Share on Twitter

A shared vocabulary and understanding of data, findings, and insights will enable you to communicate where you are relative to where you need to be in your research analysis.

Data are simply a collection of data points which lack significance individually. As soon as researchers start to do any level of analysis on these data points, we have information. The type of information we have depends on the level of analysis completed. The first level of analysis yields findings, which are patterns among a specific set of data points that still lack critical context. The final level of analysis yields insights, which explain observed patterns and identify actionable opportunities. Insights are what researchers should strive to create.

In This Article:

Raw data lacks context, findings = what happened, not why, insights = opportunities to the business, how to mitigate bias in insights.

Definition: Data refers to an unanalyzed collection of observations about users that may include transcripts, notes, metrics, or survey output.

Data is comprised of single-observation points, otherwise known as data points. The data points are anything that gets captured — for example, user quotes or clicks in a user-testing session. There is no analysis or synthesis that happens at this stage, so no conclusions can be drawn.

Take, for instance, capturing data from a survey. The answers selected by participants would be the data points. If one question in the survey asked participants how likely they are to recommend the system to someone else ,  a single data point would represent the single response from a respondent for that question. The data would represent the collective responses from all respondents for all questions in the survey.

Data can be quantitative or qualitative.  User quotes or behaviors are qualitative data. But task time, success , analytics metrics , or responses to certain survey questions like the net- promoter–score (NPS) question above are quantitative.

Definition: Findings describe patterns in collected data or summaries across it. They lack consideration of background, past research, and organizational factors.

To come up with findings, researchers take the many distinct data points they collected and examine them for patterns. For   qualitative data , they rely on thematic-analysis techniques. Quantitative data is analyzed through statistics.

To extract findings, we look across everything captured, but we can look for patterns only across comparable things. In the survey example above, we could look at all the answers to the NPS question and find that the NPS score is 40, with a margin of error of 10. This is a summary of several data points, so it is a finding. However, there is no context that tells us details, such as whether this score is good and the reason behind this score. Thus, findings are not that useful by themselves.

Context is required to be able to interpret a finding. With findings alone, researchers are not able to determine why a pattern was observed or to make recommendations that are right for users and the business.

Definition: Insights are focused explanations of opportunities, based on other user research and business context.

While findings describe what is observed in the scope of a particular study or time frame of a live product, insights tie specific opportunities to specific user needs and they relate to valuable business objectives. Interpreting findings in context yields insights.

In the case of the NPS question above, consider these additional three pieces of context:

• This question was administered to users of a recently redesigned medical-appointment–booking site. The organization redesigned the website to decrease support call costs resulting from users who struggled to book appointments with specialist providers.
• Before the redesign, the NPS score was 35, with a margin of error of 15.
• Subsequent qualitative usability testing of the redesigned interface revealed that users struggled with it due to weak information scent and medical jargon .

Given this context, here is a potential insight:

Even though the NPS score increased, this difference was not statistically significant compared with the NPS for the older design.  (If you were to plot confidence intervals  for the two metrics, you would see that the one for the original NPS includes the one for the NPS of the redesign). Users struggled to understand the terminology used on the site and had a hard time identifying the correct specialist for their condition. The recommendation is to use plain language to align with users’ existent mental models.

This insight marries the finding around the NPS score with a usability finding that adds important context and highlights a clear opportunity connected to one of the organization’s goals.

Researchers should strategically use insights as a tool to connect their research to recommendations and opportunities. Insights are not meant to be prescriptive; rather, they narrow design possibilities, which can then be tested to find the best one. There are an infinitely many number of design possibilities for any problem, so some initial direction is highly beneficial for efficiency.

Given that the researcher designs the study, facilitates it, analyzes it, and interprets the data, there is inevitably some bias inherent to an insight. The threat posed by bias can be mitigated through the process of triangulation, which means relying on multiple sources of data, multiple approaches to analyzing the data, and multiple researchers doing the analysis, to reduce the chance that one particular researcher’s bias results in a faulty assessment.

Concerns around lack of scientific statistical significance and validity are common, but practically speaking, it is wise to make some recommendation that could have a positive business impact, rather than making no recommendation at all.

Data, findings, and insights are the language we use to communicate significantly different degrees of research analysis that your team as completed. For example, if you are currently working with findings, then you need to develop your analysis further to insights, because you can’t make decisions without understanding context.

Related Courses

Ux basic training.

Foundational concepts that everyone should know

Interaction

Design Tradeoffs and UX Decision-Making

Enhance your judgment and resolve tough design challenges

Generating Big Ideas with Design Thinking

Unearthing user pain points to drive breakthrough design concepts

Related Topics

• Design Process Design Process

Learn More:

Personas 101

Kim Salazar · 4 min

UX Design Critiques: 3 Tips for Effective Feedback

Megan Brown · 4 min

UX Prototyping: 5 Factors for Selecting the Right Tool

Megan Brown · 3 min

Related Articles:

User Experience vs. Customer Experience: What’s The Difference?

Kim Salazar · 5 min

How Practitioners Create Journey Maps: Typical Uses, Roles, and Methods

Kate Kaplan · 6 min

Sympathy vs. Empathy in UX

Sarah Gibbons · 7 min

Personas vs. Jobs-to-Be-Done

Page Laubheimer · 8 min

The Two UX Gulfs: Evaluation and Execution

Kathryn Whitenton · 7 min

UX Lessons I Wish I Learned in School

Hoa Loranger · 6 min

• Top Articles
• Experiences

What Makes a Good Research Insight Great?

You’ve just completed a readout of your latest ground-breaking research, presenting an hour-long slideshow, and hopefully, you’ve wowed your audience with what you’ve shown them. But all too often, after you’ve reported your research results, everyone returns to their workspace and develops a serious case of insight amnesia. Stakeholders quickly forget the juicy morsels of information that would make your company’s products better. Your insights remain stuck in your slide deck and may never again see the light of day.

There are two questions that arise from this dilemma: First, how can you make your research insights more readily available to product teams so they don’t have to slog through your deck to find them? There are multiple, well-known solutions to this problem. The second problem, which is the focus of this article, is how can you ensure that your product team uses your research insights?

When considering the role of user research on a product team, we can sum up what every user researcher strives for in just one word: impact . The question that often looms in a researcher’s mind is: How can I have a real and tangible impact on the direction of the product my team is working on? But it’s not the data from research that ultimately impacts a product. It’s the insights that derive from the data. The ultimate value that user researchers add is their synthesized interpretation of the data they’ve gathered during research sessions. How can a user researcher have a significant impact on a product? What kinds of insights are impactful? What makes a good insight great?

In this article, I’ll describe six characteristics that make a good research insight great:

• Grounded in real data
• Simple in language and concept
• Meaningful and memorable
• Speaks to your audience
• Inspires clear, direct action
• Reinforces ownership and commitment

1. A Great Insight Is Grounded in Real Data, Avoiding Bias and Opinion

Don’t allow bias or opinion to creep into data collection. To better understand the difference between opinion and fact, it is helpful to consider the differences between two key terms that describe part of the data-collection process: evidence and interpretation . According to Jim Kalbach, author of Mapping User Experiences , evidence consists of facts and observations without judgment, while interpretation is an attempt to explain data based on what we’ve observed. Just as lawyers first gather all of the evidence before stating their case, researchers must ensure that their insights are based only on what they saw and heard during the research sessions, not what they felt at the time. So draw your conclusions only from what you actually see and hear. Let your intuition flow from your interpretation of actual data, not something you pull out of thin air. Figure 1 illustrates the relationships between elements that lead to insight generation.

Ideally, there will be multiple interpretations of the research data to give a more balanced perspective. In a recent study that I conducted with IT professionals, who implemented a specific type of software for their organizations, participants described having been in their field for twenty or more years. However, when I asked them about their experience in setting up this particular kind of software for their organizations, some indicated they had performed this task for only a couple of years. Because of their lengthy careers in IT, it would have been easy to conclude that these professionals were probably experts at the task they performed during the study. But, in fact, this task was not something most of them had much experience doing.

After hearing and seeing the evidence, I felt it was important to caution stakeholders not to assume that, just because these people have tons of IT experience, they knew how to do the tasks in the study. This insight was grounded in real data: Lots of IT experience did not equate with expertise in setting up the software we were testing. The lesson here is a simple one: Let your senses—your observations—drive your data collection, not your intuition. Save intuition for when you’re synthesizing your interpretations of the data.

2. A Great Insight Is Simple in Language and Concept

A research insight that is devoid of cryptic, academic language and uses a casual tone and straightforward words is more effective. Presenting insights that attempt to boil the ocean by encompassing every single observation is like flogging your stakeholders over the head with a big sledgehammer and leaves them confused, headachy, and looking for a quick escape—a guaranteed prescription for insight amnesia.

Communicating multiple concepts in a single insight will confuse stakeholders and reduce the effectiveness of the insight. Stating individual insights that stand on their own is much more effective. One study that I conducted of how managers receive notifications indicated that they prefer to know what is coming up in their schedules rather than view their past schedules. They receive notifications via various methods, including email, text alerts, and face-to-face interactions with their employees. Each of these concepts has useful design implications. However, putting them together would reduce their impact on the product direction.

An overloaded insight might be: Managers prefer to know what is coming up so they can plan for the future and prefer to receive their notifications about events through email, text alerts, and face-to-face communications with employees. Because this insight communicates more than one key idea, there is a good chance that half of your stakeholders will remember just the first part of the insight, while the other half remembers just the second part. Thus, the insight has only half the impact that two separate insights would have had. Express key concepts as independent insights—especially if each of them has significant design implications.

3. A Great Insight Is Meaningful and Memorable

Using catchy phrases to express your insights can help improve recall among stakeholders when they are trying to validate or refute their ideas.

One study I conducted involved looking at how employees feel about approvals—for example, getting a manager to approve time off work or a company purchase. In this study, the insight I uncovered was that, under certain circumstances—especially those where risk is very low and there is great trust between an employee and a manager—employees never really need to get their manager’s explicit approval. Instead, they might send an Outlook invitation with their name and the subject line Vacation , for example. Even if their manager did not respond, they assumed their request was approved. Instead of stating this insight including all of these details, making it less likely that stakeholders would remember it, I summed up the insight in ten words or less: When it comes to approvals, silence implies consent. This statement was short, catchy, and something stakeholders could remember.

Storytelling is an ancient tool that human beings use to help bring meaning and purpose to their worlds. In user research, insights are really excerpts from a larger story about users. According to Donna Lichaw, author of The User’s Journey: Storymapping Products That People Love , stories go beyond using your sense of vision or hearing, they are about being. An insight that tells a story is the ultimate empathy builder. When stakeholders hear a compelling story, it is as if they are experiencing the pain or joy of the protagonist. Ensuring your insights tell a story will make them more meaningful and memorable to your stakeholders—especially for those who tend to suffer from bouts of insight amnesia. Such stories should help to reinforce the insights product teams need to remember as they think about the user experience of their product.

4. A Great Insight Speaks to Your Audience

A poetry instructor once told me that you’ll know a poem is special when it takes the top of your head off. Such a poem surprises and moves people at the same time. The most effective insights are those that move people in a certain way. They come from answering stakeholders’ burning questions that help shape your core research goals. They motivate stakeholders to take specific actions or change a product team’s mindset about a topic of concern. When an insight is compelling, stakeholders may sometimes even quote your research verbatim.

When stakeholders start quoting your research insights, you’ll know that something has stuck with them. After a recent study to help my team understand how human-resource professionals conduct exit interviews, one of the UX designers came up to me and started talking about one of the key findings from my research. He cited the key finding verbatim, which allowed him to imagine the implications of this insight for his effort to build an optimal experience for exit interviews. The fact that he recalled this information exactly as I wrote it was a testament to the insight's effectiveness. The insight affected him in such a way that he was able to recognize the right implications from the insight right away.

5. A Great Insight Inspires Clear, Direct Action

Insights from research should be actionable for UX designers and product teams. Recently, when iteratively testing a prototype that implemented the setup of a software product for employees’ use, it became very clear that the changes we had made to the prototype during the first iteration were not effective. Using the first iteration of the design, participants had to complete two steps on one screen. One insight from the first round of testing was that participants had failed to notice the second step and, thus, tried to proceed without completing it.

The design recommendation that resulted from this insight was to make the second step more salient, so users would notice it prior to attempting to proceed to the next page. So the designer decided to add a constraint to the page, disabling the Next button until the user had completed the first step. But the insight we gleaned during the second round of testing was that participants were still ignoring the second step and actually tried to click the disabled Next button. While this insight warranted a similar recommendation to make the second step more salient, it also communicated a clear, direct action that allowed the designer to change his approach to fulfilling this recommendation: he moved the second step its own separate page, so it no longer competed for attention with the first step. This insight yielded a clear, direct action that the designer could take, allowing him to iterate until the design achieved its objective.

6. A Great Insight Reinforces Ownership and Commitment

How can user researchers communicate their insights to UX designers and other stakeholders in such a way that they are willing to commit to and follow through on the agreed-on recommendations? The key ingredients of great insights are ownership and commitment. Stakeholders can own insights that generate actionable recommendations, increasing the likelihood that they’ll follow through with solutions. Two psychological principles underlie these two ingredients: the endowment effect and commitment and consistency.

The endowment effect describes the way people tend to place greater value on the things they own than those they don’t own. This effect applies to research insights. The ownership of insights can begin during the research-planning stage. When stakeholders create hypotheses in preparation for a research study, associate each hypothesis with a particular stakeholder. This ownership information should be part of the study guide as long as it remains relevant. When stakeholders feel that they own an idea—or, in this case, a hypothesis—they are more likely to honor their commitment to follow through on any actions their idea generated.

Furthermore, stakeholders will be consistent in their desire to commit to and own an idea, regardless of whether their hypothesis is correct! This is the principle of commitment and consistency . When great research insights either validate or refute a hypothesis, recognize the stakeholder who originated the hypothesis. This recognition gives the stakeholder points for participation, as well as acknowledgment that their idea worked or could use improvement —or perhaps that it inspired additional ideas for new design directions.

No Comments

Join the discussion, michael a. morgan.

Senior UX Researcher at Bloomberg L.P.

New York, New York, USA

Other Columns by Michael Morgan

• Rows and Columns, Part 2: Using Formulas to Tally Data
• Rows and Columns, Part 1: Jump-starting Analysis Using Spreadsheets
• Research Planning: A Smooth Takeoff
• UX Insights from the Success or Failure of Words

Other Articles by Michael Morgan

• The Role of UX: 2020 Benchmark Study Report and Analysis
• 5 Myths Your Product Stakeholders Believe About User Research, Part 2
• 5 Myths Your Product Stakeholders Believe About UX Research, Part 1
• Increasing Your Research Velocity with Visual Data Collection

Other Articles on User Research

• Designing for the User: How Form Insights Shape UX Design Decisions
• Making Product Managers and UX Designers Wear Users’ Hats
• How Can UX Research Help Struggling SaaS Products for Businesses Become Successful?
• Adapting Top Tasks for Startups

New on UXmatters

• Evolving the User Experience to Curb Digital Addiction
• The Power of Textual Content in UX Design
• Empowering the User Experience Through Microinteractions: 7 Best Practices
• How Web-Site Design and Social Media Work Together

Share this article

We use cookies to improve your website experience. To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy . By closing this message, you are consenting to our use of cookies.

Insights blog

Taylor & Francis empowers learners, thinkers, and doers with trusted knowledge that advances research and enriches lives. On this blog, read interviews with experts and discover the latest research, insights, and analysis from Taylor & Francis and Routledge authors and colleagues.

Featured posts

The local impacts of wind farms

10 essential open access (OA) books on climate change

12 must-read open access (OA) books

Accelerating open access (OA) in the UK

Topic and hub pages.

Sustainability

Russia’s war in Ukraine

Research Impact Hub: the role of research in policy and public engagement

Mpox (monkeypox) outbreak 2022

How climate change could affect the future of the FIFA World Cup

How can policy makers be globally inclusive when it comes to sustainability?

Climate change and the Global South at COP27

Sustainable mobility in cities

Amplifying knowledge to improve real-world outcomes: Meet Hennie Thomson and Jillian Morrison

Implementing behavioral change in the fight against climate change

Social justice.

Getting savvy about media literacy

A life lived brightly: Wendy Martin and the founding of Women’s Studies

Black resistance through the arts

Research from the Global South that is impacting policy

Confronting child hunger

Misinformation vs. disinformation

What is social justice?

Celebrating women who tell our stories

June Purvis and the herstory of Women’s History Review

Inspirational women in STEM

Diversity in academic publishing: How can publishers help repair the ‘leaky pipeline’?

Getting more girls in STEM

Diversity in peer review

The Illuminate Employee Resource Group at Taylor & Francis

Combatting disinformation

Making digital journals and books more accessible with EPUB

The digital threats to press freedom

Women healers: from ancient female shamans to 21st-century doulas

Racism and healthcare: an urgent call to care, confront, and correct 

Women in Publishing Employee Resource Group at Taylor & Francis

Artificial intelligence (ai).

Is AI bad for the environment?

What’s stopping AI regulation?

Our commitment to accessibility at Taylor & Francis

Publishing ethics and integrity with Dr. Sabina Alam

Meet the people working for diversity, equity, and inclusion

Our commitment to Open Access at Taylor & Francis

Meet the people working for sustainability

• Skip to main content
• Skip to primary sidebar
• Skip to footer
• QuestionPro

• Solutions Industries Gaming Automotive Sports and events Education Government Travel & Hospitality Financial Services Healthcare Cannabis Technology Use Case NPS+ Communities Audience Contactless surveys Mobile LivePolls Member Experience GDPR Positive People Science 360 Feedback Surveys
• Resources Blog eBooks Survey Templates Case Studies Training Help center

Home Market Research Insights Hub

How to Organize and Reuse Research Insights

Collecting user insights is critical for businesses, but organizing and reusing these insights, in the long run, is what helps them grow.

Often, organizations possess a lot of research data but soon lose track of the data because it is unorganized or not stored properly. Nobody knows where to look for historical research insights or how to reuse insights previously collected. Research teams end up running duplicate research to collect user insights they already possess. Researchers in recent times have demanded an insights repository to help them overcome duplication of effort and save ample time and money.

What are research insights?

In simple words, research insights are a collection of user insights gathered from various research projects over time. These insights are generally saved in a centralized repository and are accessible to all the stakeholders, on-demand. They are storable and searchable for sharing within the organization with ease. A repository where these research insights are housed must be well organized and reusable to help researchers save valuable time, effort, and cost.

LEARN ABOUT: Marketing Insight

How can you organize your user research insights?

Here are a few helpful tips for organizing your user research insights:

• Build a team that leads the insights hub: The research team and business stakeholders should form the core and be the primary owners of the user insights repository. It’s best to appoint leaders from within this team to drive the activities related to the data repository . Ensure that the leaders have an overall understanding of the organization’s research goals, both short and long-term. The team should be responsible for adopting the insights hub , handling research projects, setting guidelines, and managing it overall.
• Consolidate and organize projects of the past: Ensure to update the repository with insights from past projects. You can organize them by location, time, industry, projects, etc. Don’t forget to add insights from the projects you’re currently running too. This enables business stakeholders to gain access to research information, derive insights, or map the ROI of research projects.
• Put all the relevant information together: Relevant info means supporting information that will enable better reuse and understanding of insights. This information can be anything from notes, minutes, observations, best practices, feedback, or other data that allows you to make better sense of the user insights gathered. Use correct tagging logic to ensure you retrieve insights more quickly. This practice of adding supporting insights will reduce your time to insights considerably.
• Cut down complex studies: Research studies can be vast depending on the type of study. Some reports get extensive even with full efforts from researchers to condense them. It makes sense to cut down these complex studies into more petite, digestible ones, so looking back at the study in the future can be much simpler for researchers and stakeholders. Creating snapshots of findings can help stakeholders make faster decisions without referring to all the user insights again.
• Tag your insights: Get into the habit of tagging your insights for a smoother experience in future projects. Accurate meta-tagging can go a long way in saving critical research time, paving the way for faster user insights. It helps stakeholders get immediate insights into past or even current projects, allowing them to focus or re-focus efforts to the right places. Tagging helps smoothen the user experience and and it will help you create a kind of Insights Engine to boost your research efficiency.

Why should you reuse research insights?

Research is maturing in many organizations, and user insights are vital in driving a positive change. Often a lot of user data is collected, but reports don’t contain all the findings gathered from that study. Once research reports are created, all the additional precious user data is lost.

LEARN ABOUT: User Experience Research

Reusing research insights from a searchable repository reduces wasted effort and boost research efficiency. It makes more sense to reuse these findings or identify patterns across multiple insights than run separate research studies that target the same type of audience and collect similar data.

A research hub can help you quickly trace specific findings compared to looking for insights from published reports scattered across various platforms. As time is of the essence and insights need to be transformed promptly to decisions, reusing already existing insights can help researchers reduce the time to conduct research, boosting research ROI.

QuestionPro’s official Insights Hub launch

To aid better research, we officially launched the Insights Hub platform in June 2021. Most of our clients needed this system to boost their research efforts while cutting costs and time. The insights repository now helps customers better understand and manage research insights, and reduce it’s wastage. Watch the official launch here .

MORE LIKE THIS

Top 10 Employee Development Software for Talent Growth

Apr 3, 2024

Top 5 Insight Community Platforms to Elevate Your Research

Choose The Right Concept Testing Platform to Boost Your Ideas

Apr 2, 2024

Top 15 NPS Software for Customer Feedback in 2024

Other categories.

• Academic Research
• Artificial Intelligence
• Assessments
• Brand Awareness
• Case Studies
• Communities
• Consumer Insights
• Customer effort score
• Customer Engagement
• Customer Experience
• Customer Loyalty
• Customer Research
• Customer Satisfaction
• Employee Benefits
• Employee Engagement
• Employee Retention
• Friday Five
• General Data Protection Regulation
• Insights Hub
• Life@QuestionPro
• Market Research
• Mobile diaries
• Mobile Surveys
• New Features
• Online Communities
• Question Types
• Questionnaire
• QuestionPro Products
• Release Notes
• Research Tools and Apps
• Revenue at Risk
• Survey Templates
• Training Tips
• Uncategorized
• Video Learning Series
• What’s Coming Up
• Workforce Intelligence

• U.S. Department of Health & Human Services

• Virtual Tour
• Staff Directory
• En Español

You are here

Nih research matters.

December 22, 2021

2021 Research Highlights — Basic Research Insights

Noteworthy advances in fundamental research.

With NIH support, scientists across the United States and around the world conduct wide-ranging research to discover ways to enhance health, lengthen life, and reduce illness and disability. Groundbreaking NIH-funded research often receives top scientific honors. In 2021, these honors included Nobel Prizes to five NIH-supported scientists . Here’s just a small sample of the NIH-supported research accomplishments in 2021.

Printer-friendly version of full 2021 NIH Research Highlights

20210608-covid.jpg

Understanding SARS-CoV-2 infection

Researchers made progress in understanding how SARS-CoV-2, the virus that causes COVID-19, interacts with the human body. They found that cells in the mouth may play an important role in infection. The virus can infect inner ear cells , too, which could explain hearing and balance issues in some COVID-19 patients. Part of the damage caused by SARS-CoV-2 may relate to autoantibodies—antibodies that mistakenly attack the body’s own proteins and tissues. People who had autoantibodies before SARS-CoV-2 infection were at higher risk of developing severe COVID-19 . The virus also appears to trigger the production of new autoantibodies in some people , which may contribute to the symptoms of “long COVID.” Other scientists found that antibodies from people who were infected and then received a single dose of the Pfizer-BioNTech vaccine  were similar to antibodies from uninfected people after their second shot . And researchers revealed how certain mutations in SARS-CoV-2 variants allow the virus to avoid neutralization by many antibodies.   

20210608-brain.jpg

Study reveals brain cells that sustain or suppress fearful memories

Fearful memories help people and animals respond to potential dangers. But having these memories fade when they’re no longer useful is important to avoid undue stress and anxiety. Researchers identified clusters of brain cells that compete to promote either the persistence or disappearance of fearful memories. The findings could give insight into post-traumatic stress disorder (PTSD) and anxiety disorders.

20210202-gut.jpg

New ideas for fighting dangerous bacteria

Antibiotic resistance is a significant public health problem, with bacterial infections becoming increasingly difficult to treat. Researchers are exploring new ways to fight these pathogens, including harnessing proteins produced by normal gut bacteria and stimulating the natural abilities of the immune system . Scientists are also finding new antibiotic candidates inside our own cells and within proteins produced by the human body .

20210831-obesity.jpg

How fructose may contribute to obesity and cancer

Increased consumption of the sugar fructose has been linked to a rise in obesity and related cancers such as colorectal cancer. But how fructose may contribute to these conditions has been unclear. Researchers found that high levels of dietary fructose alter the gut to increase nutrient absorption in mice. The results suggest how high fructose consumption may influence obesity and certain cancers.

20211026-cortex-thumb.jpg

Mapping the mammalian motor cortex

There are trillions of neuronal connections in the human brain, and each brain is unique. Understanding the differences in people’s brains may help scientists better understand mental health, mental illness, and neurological disease. Researchers created an atlas of the cells and connections in the mammalian primary motor cortex, the brain region responsible for directing complex body movements. Derived from studies of mice, monkeys, and humans, the atlas provides a roadmap for understanding the mammalian brain.

20211130-puberty.jpg

Brain receptor linked to puberty and growth

The timing of puberty is controlled by neurons in the brain’s hypothalamus. Nutrition and body weight affect this system, but exactly how wasn’t known. Scientists identified a brain receptor that links childhood nutrition to the timing of puberty and growth. People carrying mutations in the gene for the receptor started puberty later and were often shorter than average. The findings help explain how adequate nutrition affects growth and sexual development.

20211207-cancer-thumb.jpg

Cancer cells drain energy from immune cells

Cancer cells have many ways to evade the immune system to grow and spread. Researchers discovered that cancer cells use straw-like nanotubes to siphon mitochondria from immune cells. This helps energize the cancer cells and, at the same time, disable the immune cells. Inhibiting nanotube formation could potentially make certain anticancer therapies more effective.

20211019-hair-loss.jpg

Hair loss studies yield insight into stem cells, stress, and aging

Stem cells play a vital role in regeneration and aging. Researchers found that a stress hormone impairs stem cells necessary for hair growth in mice . The findings may lead to insights into how stress affects regeneration in other parts of the body. In another study, researchers observed stem cells responsible for hair growth escaping from hair follicles in aging mice. The results give insight into how hair and tissues age, and how some diseases associated with aging may arise.

2021 Research Highlights — Human Health Advances >>

Connect with Us

• More Social Media from NIH

Our Research

Research themes, productivity & prosperity, global connections, technology & markets of the future, resources of the world, human potential.

• Europe / Middle East / Africa
• Asia / Pacific

All insights

Connect with the mckinsey global institute.

• S&P Dow Jones Indices
• S&P Global Market Intelligence
• S&P Global Mobility
• S&P Global Commodity Insights
• S&P Global Ratings
• S&P Global Sustainable1
• Investor Relations Overview
• Presentations
• Investor Fact Book
• News Releases
• Quarterly Earnings
• SEC Filings & Reports
• Executive Committee
• Merger Information
• Stock & Dividends
• Shareholder Services
• Enterprise Contacts
• Divisional Contacts
• Media Contacts

Research and Insights

Going beyond the numbers to understand a world in motion, S&P Global’s research and insights delivers the essential intelligence you need to stay ahead of changing market dynamics and seize your next opportunity.

Subscribe to S&P Global's Research & Insights

Macroeconomic conditions continue to be challenging for global markets. Supply chain issues, pandemic regulations, and geopolitical conflict impact markets and create structural risks that carry across borders

Europe, the Middle East, and Africa, continue to be affected by geopolitical conflict and changing trade flows. Rising interest rates, energy and food prices, and fear of recession will define the immediate future for these economies.

The fight to control inflation and shifting trade flows will create challenges for economies in North and South America.

The anticipated end to pandemic restrictions will drive economic growth in the immediate future. But demographic changes and changing trade flows could signal trouble on the horizon.

Emerging Markets

Emerging market economies are set to experience continued challenges as geopolitical risks flare, inflation increases, interest rates rise, and financing conditions tighten.

Access S&P Global Ratings 360®

Capital markets.

Credit Markets

Over the past decade, global debt leverage has been trending upward—and most recently exacerbated by the COVID-19 crisis. After an unprecedented era of easy credit, what will be the impact when the cycle turns?

Even as signs of normalization from the coronavirus-caused economic downturn sprout across countries, the pandemic is pressuring global banking sectors as they balance declining asset quality and creditworthiness with increasing demand for lending.

The COVID-19 pandemic has dramatically reshaped global insurance markets. Its impacts are largely felt through asset risks, notably capital markets volatility, and weaker premium growth prospects.

Digital Assets

Digital assets have moved from the fringes to the mainstream as new technologies, new players, and new concerns transform the market. From sovereigns to startups, everyone needs to know DeFI now.

Real Estate

After the pandemic, hotel and retail properties have bounced back and warehouses have remained strong, but offices are still under intense pressure. While empty offices may be grim news for some investors, there are years to go before most losses will be realized.

Market Dynamics

The higher the volatility, the riskier the security. Current conditions are sending notable fluctuations across capital markets and commodities prices. Against this backdrop, understanding market dynamics has never been so crucial.

Private Markets

Private markets aren't just growing, they're evolving. Fundamental shifts in business models, the search for yield, and a focus on new sectors and asset classes are raising the profile of private markets and bringing new players and investors to the table

Subscribe to S&P Dow Jones Indices Newsletters

Global trade.

Global Trade Activity

The global economy has never been so connected—nor so prone to disruption. Geopolitics, international events, extreme weather, and supply chain pressures can cause ripple effects across countries and industries.

Supply Chains

While much of the world is rebounding from the COVID-19 crisis’ economic downturn, global supply chains are facing continuing pressures from changes in consumption patterns, surging demand for goods, shortages of workers, and pre-existing political pressures.

Maritime & Shipping

The inhibiting effects of region’s varying coronavirus conditions have been transmitted globally through trade relations—and are evident in maritime and shipping prices and processes.

Geopolitics

Geopolitical tensions are surging and core inflation is expected to move higher. The U.S. Federal Reserve and other major central banks around the world are preparing to tighten monetary policy, banks’ liquidity may be reduced and financing conditions could worsen.

Top Geopolitical Risks of 2023

Energy & commodities.

Agribusiness

Agriculture feeds the global community. Discover what’s driving the production, trade, prices, and performance of corn, sugar, soybeans, pork, vegetable oils, and other food commodities.

The chemicals market, which involves the oil, midstream, downstream, and renewable fuel sectors, is set to experience rapid change due to changing economic conditions spurred by the pandemic and a new world aspiring to carbon neutrality.

Energy Transition

The heightened urgency of the climate crisis has accelerated calls to action for the global energy industry to shift from fossil-based systems of energy production and consumption—including oil, natural gas, and coal—to renewable energy sources.

Metals & Mining

Metals markets have watched prices move sharply higher as geopolitical tensions weigh on the availability of palladium, aluminum, nickel, and other key commodities.

The oil and gas industries are having to learn to adapt in a world that's pushing for cleaner energy, facing geopolitical tensions and supply chain pressures, and experiencing high prices.

Join S&P Global Platts Live

Sustainability.

Climate Risk & Resilience

The majority of companies today are exposed to physical assets at risk due to climate change. Understanding how to prevent or mitigate billions of dollars’ worth of climate risk is essential.

Social Equity

Social issues are controversial at times, yet stakeholder capitalism, gender and racial diversity, and income inequality are driving investment and innovation in markets.

Sustainable Finance

In a world where investments that use sustainable criteria are measured in the trillions of dollars, insight into sustainable finance is a requirement for all market participants.

The Path to Net-Zero

Net zero and carbon neutral commitments are on the rise as companies, financial institutions, and countries pledge to cut emissions as much as possible and offset the rest. But progress to date has been worryingly slow.

Sustainability Regulation & Standards

Investors are demanding transparency. Policymakers and regulators are imposing disclosure requirements. But a patchwork of reporting frameworks presents challenges for market participants.

Get S&P Global Sustainable1's Latest Intelligence

Technology & innovation.

Artificial Intelligence

The advancement of generative AI is equally important to economic development as other major trends. We aim to provide this information in three parts: AI Fundamentals, AI Applications, and AI Governance & Regulation.

Technology & Media

Technological disruption is the driving change agent for businesses, their competitive and industrial dynamics, and capital markets that fund growth. Media—including broadcast, cable, cinema, OTT, and telecom—is creating the culture and information channels of the future.

In an increasingly digital world, the growing frequency of cyberattacks is a concern for companies worldwide.

Start your engines and drive your decision-making to your destination with observations and insights from our global automotive industry experts on the market’s technology, production, product strategies, sales, and marketing.

Subscribe to S&P Global Market Intelligence Insights

Gender data matters.

More work remains to be done to disaggregate gender data on the macroeconomic and individual sector and company level. Measurement is the first step in addressing serious gender disparities.

Look Forward: Funding the Future

As we look ahead to 2030, the world faces unprecedented, accelerated and multifaceted transitions. How can we afford to confront the global challenges of climate, the energy transition and an aging population, and who has the capacity to pay?

Artificial Intelligence Insights

Register for Upcoming Events

Thank you for visiting nature.com. You are using a browser version with limited support for CSS. To obtain the best experience, we recommend you use a more up to date browser (or turn off compatibility mode in Internet Explorer). In the meantime, to ensure continued support, we are displaying the site without styles and JavaScript.

• View all journals
• Explore content
• About the journal
• Publish with us
• Sign up for alerts

Collection  30 July 2023

Research Insights

This Collection brings together some of the most popular Research Insights from the last two years. This monthly section in the  BDJ  provides valuable context including article summaries and expert commentary, which provides busy readers with a brief overview of the research background and future direction.

Mental health - a medical history-taking taboo?

• Shenal Radia

Author Q&A: Emma Elliott

• Emma Elliott

Paediatric dental GA - a time for change?

• Matthew Maguire

A mental health epidemic in a global pandemic

• Aly Khan Tejani

Expert view: Tom King

Domestic violence and abuse in dentistry.

• Anesah Anwar

How far can droplets spread following an aerosol generating procedure in the dental setting?

• Sofia Papadaki

Human health, climate change and PPE use during the COVID-19 pandemic

• Joanna Kociubinska

Foundation dentists' experiences and their contribution to vaccination programmes

• Hasneet Kalsi

Author Q&A: Stefan Serban

• Stefan Serban

What is stopping GPs from reporting child dental neglect?

• Thomas Turner

Osteoradionecrosis of the jaw: a window of opportunity

• Sven Butzin

Pain = prescribe?

• Nidhi Parmar

Tooth decay in children: a red flag for abuse?

• Bakshi Kaur Johal

'The dentist will see you now...'

Caries in children: is minimum intervention dentistry the answer?

• Katherine Kaczmarczyk

Decades without difference

Author Q&A: Grant Creaney

• Grant Creaney

Impact of COVID-19 on oral surgery care in England

• Samiksha Wadhwa

Lights, camera, action: aesthetic analysis of smartphone dental photography

• Arefeh Ahmadifard

Quick links

• Explore articles by subject
• Guide to authors
• Editorial policies

• Primary Research
• Secondary Research
• Who we've helped

Research Insights

Research Insights helps businesses expand their perspectives by drawing on constituent viewpoints, sector expertise, and market intelligence. We provide our clients with unique insights into business challenges that give them the edge in a dynamic and competitive market environment.

We are passionate about what we do and are committed to building long-term client partnerships. With an emphasis on understanding our clients' needs, we custom-tailor our approach to each and every research project.

The result? High caliber, relevant marketing insights and creative problem solving.

+91-89564-46619 [email protected]

Facebook Twitter Linkedin

The Research Insights is a global leader in data analytics and a fundamental tool to answer questions and acquire knowledge regarding the complexity of interactions between the internal and external factors affecting the dynamics of a marketplace. We exemplify innovative, descriptive, and comprehensive revelations through market research to satisfy your individual and organizational objectives. We assist you to make well-informed, profound and favorable decisions to encompass the advantages of upcoming trends, progressions, estimations, and opportunities through our precise understanding of the market.

Our reports will provide the stepping stones for consistent growth of businesses by presenting novel outcomes and solutions to efficiently manage various circumstances and drawbacks of the industry. The accuracy of our statistics is determined by relevant supporting data to enable a step-by-step approach and reliable verification through experienced skills and verified methodologies. We enable our clients to analyze and anticipate their business requirements to make perceptive decisions, which ensures a substantial impact for our clients. Thus, we deliver value to our clients by assisting in the process of their customer management in ways that benefit the organization and its stakeholders.

A Ride Through Our Uniqueness

We aim to accomplish the pinnacle and a unique space in market research and business intelligence.

We want to attain customer fulfilment, be a forefront in the industry and become the firmest decision support system for our clients’.

Being a value-driven organization, we follow some favorable norms:

• Client confidentiality
• Timely delivery of reports
• Client satisfaction
• Excellence and Integrity

At The Research Insights, we believe that perfection is not attainable, but if we chase for it, we can catch excellence.

The team of Research Insights, does the right thing even when no one is watching them; that’s how we define our integrity.

We Are Trusted By

Subscribe to Our Latest and Trending Market Research

Let Us be A Guardian Angel

to your Success Story

OUR CLIENTS

Success Delivered Through Market Insights

Identifying lucrative opportunities for our clients runs in our DNA. When determining solutions, we exclusively focus on enabling them leverage their true growth potential. Our services go beyond offering comprehensive studies, rather we inspire our clients to create discerning growth strategies. Our insights are impeccable and backed by peer-driven research methods. In short, we chalk out our clients’ success stories.

Discover Growth Opportunities At Fortune Business Insights, we cover both niche and established markets. We identify growth opportunities across these markets, irrespective of their age.

Insights-driven Reports We understand the value of being an insights-driven company in a data-driven world. Our reports will deliver actionable insights to assist you in achieving exemplary growth

Vigilant Business Decisions When operating in a dynamic environment, future-proofing business decisions is imperative to attain a sustainable growth.

Unhindered Entry and Launches Besides strengthening position in established markets, we offer exclusive insights, highlighting investment feasibility in niche markets.

Trending Report by Industries

Corporate wellness market size, share & industry analysis, by ser....

The global corporate wellness market size was valued at USD 61.27 billion in 2023 and is projected to grow from USD 64.02 billion in 2024 to USD 94.74 billion by 2032, ex...

Published Date: Apr, 2024 | $4850.00 | Read More

Acne Treatment Market Size, Share & Industry Analysis, By Product...

The global acne treatment market size was valued at USD 11.09 billion in 2023 and is projected to grow from USD 11.62 billion in 2024 to USD 17.48 billion by 2032, exhibi...

Drug Delivery Systems Market Size, Share & Industry Analysis, By ...

The global drug delivery systems market size was valued at USD 42.71 billion in 2023 and is projected to grow from USD 46.23 billion in 2024 to USD 96.34 billion by 2032,...

Dialysis Market Size, Share & Industry Analysis, By Type (Product...

The global dialysis market size was USD 95.22 billion in 2023 and is projected to grow from USD 98.51 billion in 2024 to USD 181.16 billion by 2032, exhibiting a CAGR of ...

Industry Blogs

Transformation in Healthcare Sector, Developing Cutting-Edge Medical Devices, and Evolving Technolog...

How Top 10 Cyber Security companies in the Industry Are Advancing Their End Security Solutions ...

Multitude of Health Benefits Offered by the Maple Syrup is Boosting the Revenue for Top Maple Syrup ...

How Demand for Residential and Commercial Spaces Is Favoring the Growth for Top Cement Companies...

Press Release

Human Resource (HR) Technology Market to Surge at a CAGR of 9.2% over 2024 to 2032; Growing Adoption...

Carbon Capture and Sequestration Market to Surge at 19.29% CAGR over 2024 to 2032; Growing Demand fo...

Gas Engine Market to Grow at Reach USD 8.08 Billion by 2032; Increasing Demand for Clean and Efficie...

Biostimulants Market to Grow at a CAGR of 11.69% During 2024-2032; Olmix Group Acquired Bois Valor t...

Consulting Services

Growth Consultation with Actionable Insights and Tailor - Made Solutions

SERVICES WE OFFER

At Fortune Business Insights, our consulting services are fine-tuned to answer your commercial queries with relevant data derived from trusted industrial sources. Read More

Tailored Insights

Our tailored researches cover actionable insights to help clients identify and capitalize on prevailing opportunities. Our aim is to enable them stay ahead in competition. Read More

Syndicated Market Research

Businesses today operate in a dynamic environment. In order to pace up with prevailing trends and steer growth they require refined forecasts. This is exactly what we offer in our syndicated reports! Read More

Competitive Intelligence

With competition getting fiercer each passing day, organizations around the world are in need of valuable insights and accurate competitive intelligence - now more than ever. Read More

Emerging Technologies

At Fortune Business Insights we believe in empowering our clients with information on the latest and emerging technologies, enabling them join the automation bandwagon. Read More

Customer Research

Impressive brand image can catapult a company to a market’s fore, irrespective of the prevailing competition. This however needs the support of in-depth customer research. Read More

Our team is Engaging… Experienced… Inspiring…

We are a consortium of experienced marketing partners, whose expertise in research and listening to the end-user will help you gain understanding, develop strategies, and provide you with actionable insights.

We leverage our corporate marketing research backgrounds with creativity and responsiveness as we strive to be unmatched for insightful, strategic, world-class research.

Karen Dovey President / Strategic & Consumer Insights / Ethnography Specialist

Founder Karen Dovey is a skilled moderator and researcher with a penchant for working with diverse audiences in both the US and abroad. She quickly learns products and industries, takes a hands-on approach to projects, and fully immerses herself in each research project.

Karen has 25 years of marketing research experience on both the client and supplier side, a BA in Sociology from Colorado College, and an MBA from the University of Colorado. Her career started with manufacturing companies:   Burlington Industries in New York and then with Teledyne Water Pik in Colorado. Karen left her position as Global Marketing Research Manager at Teledyne Water Pik to launch Research Insights in 1999.

Dave Netzel Programmer and Data Administration

Working with Research Insights for over 20 years, Dave has a long tenure with us doing survey programming, online survey administration, data manipulations, and tabulations for a wide variety of projects. Dave has an MBA from the University of Colorado and a BS in Economics from the University of Wyoming.

Diana Anderson Recruiting Specialist and Project Assistant

Diana has been working with Research Insights for 10 years in a support role: recruiting, scheduling interviews, preparing products for usage tests, intercepting, and interviewing. As one who knows ‘how to get the story’, and is not afraid to pursue the needed contacts, Diana is a top-notch recruiter, interviewer, and ‘mystery shopper’. Incorporating her BA in Journalism, Diana investigates, contacts, and follows-up with consumers, small business owners, medical professionals, and the myriad of other individuals needed for specific research projects. Diana has a BA in Journalism from New Mexico State University.

• Smartphone 360
• Smartphone Model Tracker
• Refurbished Market Tracker
• Smartwatch 360
• Emerging Tech
• Consumer Research
• Smartphone AP-SoC
• Teardown & BOM
• Cellular Tracker & Forecasts
• Smart home Tracker
• PCs and Tablets
• 5G Networks
• Press releases
• White Papers
• Events & Webinars
• Research Portal
• Research services
• Marketing engagement
• Semis professionals
• Mobile operators
• Smartphone professionals
• Report purchases
• Software and services
• Opinion leaders
• In the press
• Vendor briefings

Global Smartphone Shipments to See Modest Rebound in 2024 Driven by Premium, Budget-Economy Segments

• / Mar 28, 2024
• / Team Counterpoint
• Global smartphone shipments in 2024 are expected to increase by 3% to reach 1.2 billion units.
• The budget-economy segment ($150-$249) is expected to rebound from a challenging 2023, driven by a recovery in the CALA, India and MEA markets.
• The premium segment ($600-$799) is projected to grow 17% YoY thanks to Apple and Huawei.
• The market seems to have bottomed out, and we expect low-single-digit YoY increases in the longer term.

Seoul, Beijing, Boston, Buenos Aires, Fort Collins, Hong Kong, London, New Delhi – March 28, 2024

Global smartphone shipments in 2024 are expected to record a modest rebound of 3% YoY to reach 1.2 billion units, according to Counterpoint Research’s Global Smartphone Shipment Forecast . The budget-economy segment ($150-$249), which shrank YoY in 2023 due to macroeconomic headwinds, especially in emerging markets, and the premium segment ($600-$799) are expected to drive this rebound.

The budget-economy segment ($150-$249), which experienced a noticeable decline in 2023, is expected to rebound 11% YoY in 2024, primarily driven by India, MEA and CALA (Caribbean And Latin American) markets. As inflationary pressures have eased considerably across Africa, and local currencies have stabilized in many countries, the consumer purchasing power has recovered, benefiting the $150-$249 segment.

Steady investments into the MEA and CALA markets by Chinese OEMs like OPPO, vivo, Xiaomi and Transsion Group have intensified the competition, stimulating the demand for budget-economy smartphones. Alongside the recovery of demand for IT devices in emerging markets, the intensified competition between Chinese OEMs will be the main growth driver in the segment.

The premium segment ($600-$799) is expected to maintain steady growth in 2024, rising 17% YoY driven primarily by older model flagships, with flip form factors also enjoying strong YoY growth.  We expect GenAI smartphones and the fold segments to help support demand in ultra-premium, especially towards the latter half of the year. From a brand perspective, Apple is likely to lead premium and ultra-premium segment growth, with emerging markets such as India and MEA driving iPhone growth, while Samsung will show slight growth in various regions. Huawei in  China  will continue to be a key factor of the growth in premium smartphone market.

For the longer term, we expect low-single-digit YoY increases for global smartphone shipments as the market seems to have bottomed out.

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Follow Counterpoint Research

press(at)counterpointresearch.com

Related Posts

• Apple iPhone Market Share: 2007 to 2023
• China Smartphone Sales Fall 7% YoY in First 6 Weeks of 2024; Double-digit Declines for Apple, OPPO, vivo
• Counterpoint Research Weekly Newsletter
• Europe Smartphone Shipments Down 3% YoY in Q4 2023, Signs of Recovery Ahead
• Global Smartphone Market Share: Quarterly
• Global Smartphone Shipments 2011 - 2023
• Global Smartphone Shipments Share - Last Eight Years of Winners & Losers
• In a First, Apple Captures Top 7 Spots in Global List of Top 10 Best-selling Smartphones
• Infographic: Q4-2023 | Smartphones | Mobile Market Monitor
• Q4 2023 Global Smartphone Sales, Top 10 Best Sellers
• US Smartphone Market Share: Quarterly
• US Smartphone Sales Fall 10% YoY in Jan to Reach Almost Half of 2017 Peak

• Privacy Policy

Copyright ⓒ Counterpoint Technology Market Research | All rights reserved

Only fill in if you are not human

• Teardown & BOM
• Cellular Tracker & Forecasts
• Events & Webinars

Term of Use and Privacy Policy

Stanford Cancer Institute

Search stanford cancer institute.

Soft tissue sarcomas (STS) are a type of cancer originating from soft tissues, such as muscles, fat, nerves, and blood vessels. They are primarily located within the connective tissues of the body. STS consist of a wide range of subtypes, with over 50 different recognized forms, each displaying unique characteristics and behaviors. These subtypes include liposarcoma, leiomyosarcoma, synovial sarcoma, and rhabdomyosarcoma. Despite the variety of subtypes, STS are a relatively rare orphan disease, accounting for less than 1% of all cancer diagnoses. The rarity of these tumors highlights the importance of specialized expertise and comprehensive treatment approaches to effectively manage and combat these challenging diseases.

We spoke with Stanford Cancer Institute member  Nam Bui , MD, a clinical assistant professor of medicine and sarcoma specialist, to gain further insights during Sarcoma Awareness Month.

Why are soft tissue sarcomas challenging to treat?

STS are challenging to treat because they are relatively rare and also heterogeneous. While STS fall under one specialty, it originates from many different organ types, leading to distinct behaviors and responses to treatments for each tumor type. Because each subtype has a unique natural history—meaning where it starts, how fast it grows, and how it responds to treatment—it is more accurate to describe them as a family of related diseases rather than as a single disease. 

Gaining a comprehensive understanding of the different types of STS and determining the most effective treatment approaches necessitates significant clinical expertise. For instance, a primary leiomyosarcoma can present in diverse locations, such as the abdomen, uterus, or limbs, each requiring distinct multidisciplinary treatment planning strategies.

Another reason why STS are difficult to treat is that, for the most part, we still use the same chemotherapies to treat sarcoma that we did decades ago. Moreover, STS are often not as chemoresponsive as other tumor types. Clinical trials are the only way to advance cancer treatment by bringing novel therapeutics into the clinic. However, due to the rarity of the disease, fewer patients are eligible to participate in clinical trials. Consequently, conducting large-scale trials to find novel agents or treatment strategies can be challenging.

How has sarcoma research evolved?

We are now subdividing these rare STS types and trying to treat them as individual entities instead of treating them as a whole with the same chemotherapy. We’re researching the genetic vulnerabilities specific to each distinct type of sarcoma, which allows us to develop improved treatment strategies.

There are new targets and an increased emphasis on precision medicine in sarcoma treatment. Different types of cancer mutations may require specific therapies or interventions tailored to the individual’s unique genetic profile and sarcoma type. By looking at these mutations, we can exploit their biology and leverage them in cancer treatment by blocking the pathways tumor cells rely on for growth. This targeted approach holds promise for more effective and personalized sarcoma treatments.

Stanford has actively participated in nearly every significant sarcoma trial, leading to FDA approval of various drugs. We have witnessed long-term remissions in some of our patients who participated in these trials. It is important to acknowledge that not all trials have transformative outcomes, but there are instances where specific patients experience remarkable benefits.

One notable example is our  desmoid tumor trial , where participants reported a significant reduction in tumor size and pain. These participants were grappling with large sarcomas that caused immense discomfort, requiring them to rely on narcotics for pain management. However, the trial drug proved to be highly effective, significantly shrinking tumors and enabling participants to completely discontinue opioid use. As a result, they regained the ability to lead normal everyday lives.

How is precision medicine impacting treatment decisions? 

At Stanford, we perform genetic sequencing on every sarcoma patient to ensure no targeted mutations are overlooked. Every day, we explore mutations to target. We know there are many mutations out there; however, we still lack the necessary drugs to address them all. That’s where the research comes in. We are pushing the envelope and actively working toward finding new drugs to apply to specific sarcoma mutations.

Immunotherapy is a revolutionary treatment that unleashes the body’s immune system to attack cancers. Unlike poisons, like chemotherapy, or targeting specific cancer mutations, immunotherapy activates the immune system to recognize tumors that have developed ways to hide from the immune system. Although it’s been approved in many tumor types, it is currently only available for one sarcoma type—alveolar soft part sarcoma, an extremely rare sarcoma subtype. We have conducted numerous immunotherapy trials; however, we have not observed the remarkable responses that we’ve seen in other tumor types. Consequently, we are now focusing on discovering specific sarcoma types that may exhibit greater responsiveness to immunotherapy, as well as determining whether blood draws can help determine immunotherapy effectiveness early on. Additionally, we are exploring combination strategies to enhance the effectiveness of attacking sarcomas. These combinations may involve combining immunotherapy with either chemotherapy or a targeted agent as we strive to optimize treatment outcomes for sarcoma patients.

Where do you see sarcoma research five to ten years from now? 

I’m excited by the advancements in precision medicine and immunotherapy. I see the field steadily shifting towards targeted and precision medicine, especially immunotherapy, leveraging new ways of treating tumors instead of chemotherapy. We’ve seen patients with terminal diseases now living for years, with some achieving long-term remissions. For instance, I had a patient diagnosed with metastatic alveolar soft part sarcoma two and a half years ago, with widespread tumors throughout his lung. After receiving immunotherapy, he is now in complete remission, with CT scans showing no evidence of cancer. We are eagerly anticipating new therapies that will eradicate sarcoma and transform incurable diseases into chronic diseases or complete remissions. 

Is there anything else you’d like to underscore?

I would like to emphasize the importance of seeking consultations at major sarcoma centers, such as Stanford, for all sarcoma patients. These centers have a multidisciplinary team of experts specializing in surgery, radiation oncology, medical oncology, and pathology. Being academic-based, sarcoma centers handle a high volume of cases and have specialists dedicated to sarcoma treatment. Additionally, it is crucial for sarcoma patients to have the opportunity to have their cases presented at a sarcoma tumor board. Our tumor board meets virtually on a weekly basis, where rare tumor experts collaborate to identify the most effective cancer treatment and care strategy for each patient.

Lastly, sarcoma patients should be encouraged to enroll in clinical trials. While precision medicine and immunotherapy hold great potential, their effectiveness in treating sarcoma can only be validated through rigorous clinical trials. By enrolling in these trials, patients contribute to the exploration of the most effective strategies for sarcoma treatment. It is essential to test these strategies to determine their efficacy. Currently, we have several  actively accruing trials  at Stanford.

July 2023 by Sarah Pelta Image: Courtesy of Nam Bui

Patient Care

Clinical trials, health equity, shared resources, stanford medicine, health care.

©2024 Stanford Medicine

Key Insights From The Feature Management And Experimentation Solutions Landscape, Q1 2024

Christopher Condo , Principal Analyst

Lauren Alexander, Research Associate

Most developers are familiar with binary feature toggles. In fact, many may be using a home-grown solution right now. But like most home-grown technologies, the capabilities are often basic, and maintaining them creates a tax on developer time that could potentially be better spent delivering features to customers.

Feature management and experimentation (FM&E) solutions are commercial offerings that elevate the basic feature toggle from a binary on/off switch to a complete system for managing features, feature properties, target populations, and progressive delivery. For teams that are product-oriented, they provide the ability to test hypothesis with real customers using A/B, multivariate, and multiarmed bandit testing.

The FM&E market is rapidly evolving as these tools advance and become crucial for teams adopting a product-centric approach. With a diverse array of solutions ranging from small open-source to more established vendors (even some experience optimization vendors are throwing their hats in the ring), choosing one can be difficult.

Over the course of late 2023 and early 2024, we conducted a Forrester Landscape report on the available feature management and experimentation solutions in the marketplace. We compared vendors across geography, industry, use case, and size to help you understand the benefits you can expect from FM&E and decide which solution is right for your company.

Takeaways From The Feature Management And Experimentation Solutions Landscape, Q1 2024

• Use case matters. We found that use cases across FM&E solutions encompass a range of scenarios, including feature launch, testing in production, A/B testing, canary release, and multivariate testing. Vendor offerings can vary widely across use cases. Organizations should carefully evaluate the available use cases and select vendors that align with their business requirements.
• Teams are demanding integrated solutions — and vendors are listening. As product centricity takes over, the divide between product-centric teams and dev-centric teams is shrinking. Because of this, many vendors now have integrated offerings.
• AI is disrupting the FM&E market. AI-powered assistants (TuringBots) are set to take over the marketplace and transform FM&E feedback offerings on a massive scale, but investment in AI capabilities varies across vendors. Consider investment in AI and other emerging technologies when choosing vendors.

Included in the landscape are a breakdown of core and extended use cases, a matrix of key functionalities, and a comprehensive analysis of the FM&E market, as well as forward-looking analysis in this market to help decision-makers move forward with their adoption strategy.

Want to talk more about which FM&E solution is right for you? Schedule an inquiry to explore further.

Related Forrester Content

• The Feature Management And Experimentation Solutions Landscape, Q1 2024
• Age of the Customer
• Application Development & Delivery
• development & operations (DevOps)

Thanks for signing up.

Stay tuned for updates from the Forrester blogs.

Don’t Miss Our 2024 Predictions Deep Dive

Hear directly from the tech, cx, and b2b analysts behind our 2024 global predictions and get an important generative ai update from forrester’s ceo, george colony., how g-research used turingbots to transform software development, introducing the forrester wave™: application modernization and migration services, q1 2024, get the insights at work newsletter, help us improve.

Strategic Subset Selection in Satellite Imagery: Machine Vision Insights

The abundance of the currently available satellite and aerial images contrasts sharply with the scarcity of labels for these images. With data on such a grand scale, labeling everything, even to a small degree, is impractical. This raises an important question: which image patches should we prioritize for labeling? The data-centric machine learning challenge at the Machine Vision for Earth Observation 2023 (opens in new tab) workshop addressed this issue using the DFC2022 (opens in new tab) dataset. In this challenge, participants were provided with a set of image patches for land cover segmentation. Instead of focusing on model training, the participants were tasked with selecting three subsets of the training data (1%, 10%, and 25%) to be labeled. These subsets were then used to train a standard deep learning semantic segmentation model following a fixed routine, and the trained model was evaluated on an annotated test set that was not disclosed to the contestants. This challenge highlighted the importance of selecting the most advantageous samples for the training process, and managing the label noise present in the DFC2022 dataset. We present our winning methods for subset selection in satellite imagery.

Akram Zaytar

Sr. Applied Research Scientist

Simone Fobi Nsutezo

Related links, research area.

• Artificial intelligence

Related Downloads

• Follow on Twitter
• Like on Facebook
• Follow on LinkedIn
• Subscribe on Youtube
• Follow on Instagram
• Subscribe to our RSS feed

Share this page:

• Share on Twitter
• Share on Facebook
• Share on LinkedIn
• Share on Reddit