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A Beginner’s Guide to Hypothesis Testing in Business

• 30 Mar 2021

Becoming a more data-driven decision-maker can bring several benefits to your organization, enabling you to identify new opportunities to pursue and threats to abate. Rather than allowing subjective thinking to guide your business strategy, backing your decisions with data can empower your company to become more innovative and, ultimately, profitable.

If you’re new to data-driven decision-making, you might be wondering how data translates into business strategy. The answer lies in generating a hypothesis and verifying or rejecting it based on what various forms of data tell you.

Below is a look at hypothesis testing and the role it plays in helping businesses become more data-driven.

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What Is Hypothesis Testing?

To understand what hypothesis testing is, it’s important first to understand what a hypothesis is.

A hypothesis or hypothesis statement seeks to explain why something has happened, or what might happen, under certain conditions. It can also be used to understand how different variables relate to each other. Hypotheses are often written as if-then statements; for example, “If this happens, then this will happen.”

Hypothesis testing , then, is a statistical means of testing an assumption stated in a hypothesis. While the specific methodology leveraged depends on the nature of the hypothesis and data available, hypothesis testing typically uses sample data to extrapolate insights about a larger population.

Hypothesis Testing in Business

When it comes to data-driven decision-making, there’s a certain amount of risk that can mislead a professional. This could be due to flawed thinking or observations, incomplete or inaccurate data , or the presence of unknown variables. The danger in this is that, if major strategic decisions are made based on flawed insights, it can lead to wasted resources, missed opportunities, and catastrophic outcomes.

The real value of hypothesis testing in business is that it allows professionals to test their theories and assumptions before putting them into action. This essentially allows an organization to verify its analysis is correct before committing resources to implement a broader strategy.

As one example, consider a company that wishes to launch a new marketing campaign to revitalize sales during a slow period. Doing so could be an incredibly expensive endeavor, depending on the campaign’s size and complexity. The company, therefore, may wish to test the campaign on a smaller scale to understand how it will perform.

In this example, the hypothesis that’s being tested would fall along the lines of: “If the company launches a new marketing campaign, then it will translate into an increase in sales.” It may even be possible to quantify how much of a lift in sales the company expects to see from the effort. Pending the results of the pilot campaign, the business would then know whether it makes sense to roll it out more broadly.

Related: 9 Fundamental Data Science Skills for Business Professionals

Key Considerations for Hypothesis Testing

1. alternative hypothesis and null hypothesis.

In hypothesis testing, the hypothesis that’s being tested is known as the alternative hypothesis . Often, it’s expressed as a correlation or statistical relationship between variables. The null hypothesis , on the other hand, is a statement that’s meant to show there’s no statistical relationship between the variables being tested. It’s typically the exact opposite of whatever is stated in the alternative hypothesis.

For example, consider a company’s leadership team that historically and reliably sees $12 million in monthly revenue. They want to understand if reducing the price of their services will attract more customers and, in turn, increase revenue.

In this case, the alternative hypothesis may take the form of a statement such as: “If we reduce the price of our flagship service by five percent, then we’ll see an increase in sales and realize revenues greater than $12 million in the next month.”

The null hypothesis, on the other hand, would indicate that revenues wouldn’t increase from the base of $12 million, or might even decrease.

Check out the video below about the difference between an alternative and a null hypothesis, and subscribe to our YouTube channel for more explainer content.

2. Significance Level and P-Value

Statistically speaking, if you were to run the same scenario 100 times, you’d likely receive somewhat different results each time. If you were to plot these results in a distribution plot, you’d see the most likely outcome is at the tallest point in the graph, with less likely outcomes falling to the right and left of that point.

With this in mind, imagine you’ve completed your hypothesis test and have your results, which indicate there may be a correlation between the variables you were testing. To understand your results' significance, you’ll need to identify a p-value for the test, which helps note how confident you are in the test results.

In statistics, the p-value depicts the probability that, assuming the null hypothesis is correct, you might still observe results that are at least as extreme as the results of your hypothesis test. The smaller the p-value, the more likely the alternative hypothesis is correct, and the greater the significance of your results.

3. One-Sided vs. Two-Sided Testing

When it’s time to test your hypothesis, it’s important to leverage the correct testing method. The two most common hypothesis testing methods are one-sided and two-sided tests , or one-tailed and two-tailed tests, respectively.

Typically, you’d leverage a one-sided test when you have a strong conviction about the direction of change you expect to see due to your hypothesis test. You’d leverage a two-sided test when you’re less confident in the direction of change.

4. Sampling

To perform hypothesis testing in the first place, you need to collect a sample of data to be analyzed. Depending on the question you’re seeking to answer or investigate, you might collect samples through surveys, observational studies, or experiments.

A survey involves asking a series of questions to a random population sample and recording self-reported responses.

Observational studies involve a researcher observing a sample population and collecting data as it occurs naturally, without intervention.

Finally, an experiment involves dividing a sample into multiple groups, one of which acts as the control group. For each non-control group, the variable being studied is manipulated to determine how the data collected differs from that of the control group.

Learn How to Perform Hypothesis Testing

Hypothesis testing is a complex process involving different moving pieces that can allow an organization to effectively leverage its data and inform strategic decisions.

If you’re interested in better understanding hypothesis testing and the role it can play within your organization, one option is to complete a course that focuses on the process. Doing so can lay the statistical and analytical foundation you need to succeed.

Do you want to learn more about hypothesis testing? Explore Business Analytics —one of our online business essentials courses —and download our Beginner’s Guide to Data & Analytics .

About the Author

A Business Hypothesis: How to Improve Your Outcomes When Deciding

“So, Tom. Can you explain what your business hypothesis was?”

“No,” came the curt reply.

“Okay, so let me understand this. You’ve got an increase in conversion rates — which, don’t get me wrong, is good — but you're not sure why. Is that right?”

“I made several changes last week, so it must have been one of them...”

“Yes, but which one?” I questioned.

Tom looked flustered as he searched for a plausible story. “The truth is Tom, you don’t know and that isn’t helping us increase conversion.”

I’ve lost count of the times I’ve had conversations like this.

Tom was like so many other entrepreneurs who like to tinker.

Often driven by limited evidence, people like Tom make changes based on supposition . Their starting point comes from what they read online. If survivorship bias had a smell, entrepreneurial homes would reek like a field being fertilized with manure.

What they lack is a theory—a rational argument for why they are making a change. A business hypothesis explains that if you make a change, then this should be the outcome.

Unlike Tom, when you work from a hypothesis, you have a proposed explanation of what you expect to happen. You use good experiments to test your theory, giving you a conclusion that could stand up in court (if needed).

In this article, I will explain how I helped Tom incorporate a hypothesis-led approach into his way of working. You will have the foundations to begin using hypotheses as a framework in your work.

Let’s dig in.

What is a Hypothesis?

A hypothesis is a statement of your expectation of making a change. It's taking what you think will happen and framing it as an experiment to record the result.

As the Economist, Milton Friedman said:

The only relevant test of the validity of a hypothesis is comparison of prediction with experience.

Now a business hypothesis goes a stage further.

Through good experiments, It captures the expected value that the change will create. It enshrines the return on investment that demonstrates the opportunity on offer.

The ROI also creates an objective measure, giving a baseline to measure the outcome.

So, in summary, a hypothesis is:

• A hypothesis is a testable statement that reflects your predictions.
• It offers a theory of what might happen based on our experiences and knowledge.
• It is testable so that you can measure the outcome against your prediction.

Not Hypothesising: A Wasted Opportunity

Tom was trying to experiment, but not in a data-driven way.

When I began consulting with Tom, he gave me a long list of different things he had tried. He wanted to increase conversion so he changed the button users click on.  Tom had tried different button sizes, various shapes, colours, and the copy — the list was lengthy.

But he had no idea whether they worked or not.

He had this pretty line graph with peaks and troughs. He tried to argue these were due to the changes he had made. But without a starting hypothesis, I shot down his argument.

“You’re not making fact-based decisions ”, I told Tom. “ Even worse, you’re declaring success subjectively when you lack supporting evidence to back you up. You are wasting the opportunities you have infront of you.”

In truth, Tom was aflected by survivirship bias, confirmation bias , and outcome bias . Although he wasn’t taking a wild guess, Tom was taking insights from some ‘expert’ and using that to guide what he should change and when.

It’s a common sight among those who fail to be data-driven.

Without a hypothesis,  Tom was defeating any hope of progress other than success via a fluke.

I remembered what Gavin, an old accountant friend of mine once said:

Businesses are often successful in spite of themselves and rather than because of themselves.

By not defining the outcome Tom wanted or expected, he was no different to the businesses Gavin talked about.

Tom wasn't making the most of the opportunities he had. He was wasting them.

A Business Hypothesis Approach

Before we could get to the process of creating and testing hypotheses, we needed to improve the presentation of data.

To do this, I set up some XmR charts to track the metrics Tom wanted to focus on.

We looked at higher-level metrics:

• Website Visitors
• Email subscribers
• Conversion rate
• Page views per visitor
• Bounce rate

These charts revealed what I suspected. None of the improvements Tom had made caused the numbers to move outside of routine variation (If you don’t know about routine variation, you need to digest this: Becoming Data Driven, From First Principles ).

We needed to move away from looking for potential explanations.

Conversely, our goal was to create a parameter meaning we had a provable explanation.

To do this, I told Tom we should change how he worked.

From now on, he had to write down every change before he made it. He would announce the anticipated results, providing us with enough evidence to determine the accuracy of the hypothesis.

Within each hypothesis, a clear value proposition would be evident giving Tom further justification to experiment. This framework would allow him to become a data-driven decision-maker.

It would bring an end to wasted opportunities.

The Building Blocks Behind The Theory

As I mentioned, for Tom to make this business hypothesis-led approach work, he needed a system to guide him through the different phases.

So I set this up as a simple database in Notion.

Let me explain how it works:

The Null Hypothesis

You begin with a null hypothesis. It’s a statement of your baseline performance which we are saying can’t be changed.

The Alternative Hypothesis

The alternative hypothesis is a statement showing how we might disprove the null hypothesis in specific detail.

Over a pre-determined period, the conditions of the alternative hypothesis are put to the test. Providing there is sufficient evidence, then the null hypothesis is proven to be wrong. Importantly, if the alternative hypothesis isn’t proven then the null hypothesis stands until you create a second hypothesis to test.

“This is Epic!”

First, it was a beep.

A subtle notification telling me I had a message.  Before I had a chance to read it, the phone started ringing. It was Tom.

“Oh my god!”

“It worked.” “What worked”, I replied.

“The hypothesis thingy you got me to write. It worked.” “This is epic!” Tom declared with delight.

Before he got too carried away, I took a breath and asked Tom to explain in more detail why he was so excited.

Tom explained breathlessly that his alternative hypothesis had been proven. Changing the primary heading and sub-title had increased conversion. Excitedly, he talked me through the null hypothesis.

It said: Readers subscribe to the newsletter via forms on the website at an average rate of 0.58%, with a routine variation between 0.4% and 1.2%.

The alternative hypothesis was as follows:   If we change the text on the button from ‘subscribe’ to ‘try free’ then the conversion rate will increase to an average rate of 1%, thus changing the routine variation figures.

The results sustained over 4 weeks revealed an average rate of 1.2%.

Tom’s delight was clear. “Now I can tell what I changed and I have the proof to say with utter conviction, it worked!”

Concluding Thoughts

As Tom quickly discovered, there is no hiding with a hypothesis.

Thoughtless, unvalidated changes can create a lot of wasted opportunities. Before I introduced the Process Behaviour Chart, Tom wasted hours making changes he couldn’t substantiate.

Now, he could prove his theories with this experimentalist approach. A business hypothesis framework that quantified his ideas and objectively qualified his successes or failures. Subjectivity was from a distant past.

That’s why this approach works so well in a business.

Businesses are full of data. So entrepreneurs like Tom can become data-driven. They can make changes because they have hard facts to give them a precision level of appreciation for what is happening.

And if all this sounds a bit too structured and rigid, you might be right.

But does it work?

To find an answer I’ll direct you to a piece I wrote about the way Elon Musk makes decisions. In this article about feedback loops , you’ll find a hypothesis at the heart of the action . Here, the step towards progress is a test which creates a feedback loop.

Without the business hypothesis-led approach, Elon would not be where he is today.

An important hypothesis can develop longer-term thinking and create interest in planning a more thoughtful approach to the next steps.

That’s the real value for me.

Becoming data-driven — through a business hypothesis — leads you to meaningful change that will positively help your business.

How do you formulate a strong business hypothesis?

• Start by identifying a specific business problem or opportunity.
• Clearly define your independent and dependent variables. What factors are you testing?
• Craft your hypothesis as an if-then statement. For instance, “If we reduce response time in customer service, then customer satisfaction will improve.”

Why is hypothesis testing crucial for business decisions?

• Hypothesis testing allows businesses to validate assumptions before implementing strategies.
• By testing hypotheses, organizations can avoid costly mistakes and allocate resources effectively.
• For instance, before launching a new product, a company can test its assumptions about market demand through hypothesis testing.

What are null and alternative hypotheses in business research?

• The null hypothesis (H₀) represents the status quo or no effect. It assumes that any observed differences are due to random chance.
• The alternative hypothesis (Hₐ) proposes a specific effect or relationship. It challenges the null hypothesis.
• In business, these hypotheses guide statistical tests to determine whether evidence supports a change or effect.

What is a good example of a business hypothesis in action?

At the core of Elon Musk's decision-making process is a hypothesis. Every decision he makes, he seeks to test a theory which allows him to make progress. It is a fine example of a effective decision-making .

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“A fact is a simple statement that everyone believes. It is innocent, unless found guilty. A hypothesis is a novel suggestion that no one wants to believe. It is guilty until found effective.”

– Edward Teller, Nuclear Physicist

During my first brainstorming meeting on my first project at McKinsey, this very serious partner, who had a PhD in Physics, looked at me and said, “So, Joe, what are your main hypotheses.” I looked back at him, perplexed, and said, “Ummm, my what?” I was used to people simply asking, “what are your best ideas, opinions, thoughts, etc.” Over time, I began to understand the importance of hypotheses and how it plays an important role in McKinsey’s problem solving of separating ideas and opinions from facts.

What is a Hypothesis?

“Hypothesis” is probably one of the top 5 words used by McKinsey consultants. And, being hypothesis-driven was required to have any success at McKinsey. A hypothesis is an idea or theory, often based on limited data, which is typically the beginning of a thread of further investigation to prove, disprove or improve the hypothesis through facts and empirical data.

The first step in being hypothesis-driven is to focus on the highest potential ideas and theories of how to solve a problem or realize an opportunity.

Let’s go over an example of being hypothesis-driven.

Let’s say you own a website, and you brainstorm ten ideas to improve web traffic, but you don’t have the budget to execute all ten ideas. The first step in being hypothesis-driven is to prioritize the ten ideas based on how much impact you hypothesize they will create.

The second step in being hypothesis-driven is to apply the scientific method to your hypotheses by creating the fact base to prove or disprove your hypothesis, which then allows you to turn your hypothesis into fact and knowledge. Running with our example, you could prove or disprove your hypothesis on the ideas you think will drive the most impact by executing:

1. An analysis of previous research and the performance of the different ideas 2. A survey where customers rank order the ideas 3. An actual test of the ten ideas to create a fact base on click-through rates and cost

While there are many other ways to validate the hypothesis on your prioritization , I find most people do not take this critical step in validating a hypothesis. Instead, they apply bad logic to many important decisions . An idea pops into their head, and then somehow it just becomes a fact.

One of my favorite lousy logic moments was a CEO who stated,

“I’ve never heard our customers talk about price, so the price doesn’t matter with our products , and I’ve decided we’re going to raise prices.”

Luckily, his management team was able to do a survey to dig deeper into the hypothesis that customers weren’t price-sensitive. Well, of course, they were and through the survey, they built a fantastic fact base that proved and disproved many other important hypotheses.

Why is being hypothesis-driven so important?

Imagine if medicine never actually used the scientific method. We would probably still be living in a world of lobotomies and bleeding people. Many organizations are still stuck in the dark ages, having built a house of cards on opinions disguised as facts, because they don’t prove or disprove their hypotheses. Decisions made on top of decisions, made on top of opinions, steer organizations clear of reality and the facts necessary to objectively evolve their strategic understanding and knowledge. I’ve seen too many leadership teams led solely by gut and opinion. The problem with intuition and gut is if you don’t ever prove or disprove if your gut is right or wrong, you’re never going to improve your intuition. There is a reason why being hypothesis-driven is the cornerstone of problem solving at McKinsey and every other top strategy consulting firm.

How do you become hypothesis-driven?

Most people are idea-driven, and constantly have hypotheses on how the world works and what they or their organization should do to improve. Though, there is often a fatal flaw in that many people turn their hypotheses into false facts, without actually finding or creating the facts to prove or disprove their hypotheses. These people aren’t hypothesis-driven; they are gut-driven.

The conversation typically goes something like “doing this discount promotion will increase our profits” or “our customers need to have this feature” or “morale is in the toilet because we don’t pay well, so we need to increase pay.” These should all be hypotheses that need the appropriate fact base, but instead, they become false facts, often leading to unintended results and consequences. In each of these cases, to become hypothesis-driven necessitates a different framing.

• Instead of “doing this discount promotion will increase our profits,” a hypothesis-driven approach is to ask “what are the best marketing ideas to increase our profits?” and then conduct a marketing experiment to see which ideas increase profits the most.

• Instead of “our customers need to have this feature,” ask the question, “what features would our customers value most?” And, then conduct a simple survey having customers rank order the features based on value to them.

• Instead of “morale is in the toilet because we don’t pay well, so we need to increase pay,” conduct a survey asking, “what is the level of morale?” what are potential issues affecting morale?” and what are the best ideas to improve morale?”

Beyond, watching out for just following your gut, here are some of the other best practices in being hypothesis-driven:

Listen to Your Intuition

Your mind has taken the collision of your experiences and everything you’ve learned over the years to create your intuition, which are those ideas that pop into your head and those hunches that come from your gut. Your intuition is your wellspring of hypotheses. So listen to your intuition, build hypotheses from it, and then prove or disprove those hypotheses, which will, in turn, improve your intuition. Intuition without feedback will over time typically evolve into poor intuition, which leads to poor judgment, thinking, and decisions.

Constantly Be Curious

I’m always curious about cause and effect. At Sports Authority, I had a hypothesis that customers that received service and assistance as they shopped, were worth more than customers who didn’t receive assistance from an associate. We figured out how to prove or disprove this hypothesis by tying surveys to transactional data of customers, and we found the hypothesis was true, which led us to a broad initiative around improving service. The key is you have to be always curious about what you think does or will drive value, create hypotheses and then prove or disprove those hypotheses.

Validate Hypotheses

You need to validate and prove or disprove hypotheses. Don’t just chalk up an idea as fact. In most cases, you’re going to have to create a fact base utilizing logic, observation, testing (see the section on Experimentation ), surveys, and analysis.

Be a Learning Organization

The foundation of learning organizations is the testing of and learning from hypotheses. I remember my first strategy internship at Mercer Management Consulting when I spent a good part of the summer combing through the results, findings, and insights of thousands of experiments that a banking client had conducted. It was fascinating to see the vastness and depth of their collective knowledge base. And, in today’s world of knowledge portals, it is so easy to disseminate, learn from, and build upon the knowledge created by companies.

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Home » What is a Hypothesis – Types, Examples and Writing Guide

What is a Hypothesis – Types, Examples and Writing Guide

Table of Contents

Definition:

Hypothesis is an educated guess or proposed explanation for a phenomenon, based on some initial observations or data. It is a tentative statement that can be tested and potentially proven or disproven through further investigation and experimentation.

Hypothesis is often used in scientific research to guide the design of experiments and the collection and analysis of data. It is an essential element of the scientific method, as it allows researchers to make predictions about the outcome of their experiments and to test those predictions to determine their accuracy.

Types of Hypothesis

Types of Hypothesis are as follows:

Research Hypothesis

A research hypothesis is a statement that predicts a relationship between variables. It is usually formulated as a specific statement that can be tested through research, and it is often used in scientific research to guide the design of experiments.

Null Hypothesis

The null hypothesis is a statement that assumes there is no significant difference or relationship between variables. It is often used as a starting point for testing the research hypothesis, and if the results of the study reject the null hypothesis, it suggests that there is a significant difference or relationship between variables.

Alternative Hypothesis

An alternative hypothesis is a statement that assumes there is a significant difference or relationship between variables. It is often used as an alternative to the null hypothesis and is tested against the null hypothesis to determine which statement is more accurate.

Directional Hypothesis

A directional hypothesis is a statement that predicts the direction of the relationship between variables. For example, a researcher might predict that increasing the amount of exercise will result in a decrease in body weight.

Non-directional Hypothesis

A non-directional hypothesis is a statement that predicts the relationship between variables but does not specify the direction. For example, a researcher might predict that there is a relationship between the amount of exercise and body weight, but they do not specify whether increasing or decreasing exercise will affect body weight.

Statistical Hypothesis

A statistical hypothesis is a statement that assumes a particular statistical model or distribution for the data. It is often used in statistical analysis to test the significance of a particular result.

Composite Hypothesis

A composite hypothesis is a statement that assumes more than one condition or outcome. It can be divided into several sub-hypotheses, each of which represents a different possible outcome.

Empirical Hypothesis

An empirical hypothesis is a statement that is based on observed phenomena or data. It is often used in scientific research to develop theories or models that explain the observed phenomena.

Simple Hypothesis

A simple hypothesis is a statement that assumes only one outcome or condition. It is often used in scientific research to test a single variable or factor.

Complex Hypothesis

A complex hypothesis is a statement that assumes multiple outcomes or conditions. It is often used in scientific research to test the effects of multiple variables or factors on a particular outcome.

Applications of Hypothesis

Hypotheses are used in various fields to guide research and make predictions about the outcomes of experiments or observations. Here are some examples of how hypotheses are applied in different fields:

• Science : In scientific research, hypotheses are used to test the validity of theories and models that explain natural phenomena. For example, a hypothesis might be formulated to test the effects of a particular variable on a natural system, such as the effects of climate change on an ecosystem.
• Medicine : In medical research, hypotheses are used to test the effectiveness of treatments and therapies for specific conditions. For example, a hypothesis might be formulated to test the effects of a new drug on a particular disease.
• Psychology : In psychology, hypotheses are used to test theories and models of human behavior and cognition. For example, a hypothesis might be formulated to test the effects of a particular stimulus on the brain or behavior.
• Sociology : In sociology, hypotheses are used to test theories and models of social phenomena, such as the effects of social structures or institutions on human behavior. For example, a hypothesis might be formulated to test the effects of income inequality on crime rates.
• Business : In business research, hypotheses are used to test the validity of theories and models that explain business phenomena, such as consumer behavior or market trends. For example, a hypothesis might be formulated to test the effects of a new marketing campaign on consumer buying behavior.
• Engineering : In engineering, hypotheses are used to test the effectiveness of new technologies or designs. For example, a hypothesis might be formulated to test the efficiency of a new solar panel design.

How to write a Hypothesis

Here are the steps to follow when writing a hypothesis:

Identify the Research Question

The first step is to identify the research question that you want to answer through your study. This question should be clear, specific, and focused. It should be something that can be investigated empirically and that has some relevance or significance in the field.

Conduct a Literature Review

Before writing your hypothesis, it’s essential to conduct a thorough literature review to understand what is already known about the topic. This will help you to identify the research gap and formulate a hypothesis that builds on existing knowledge.

Determine the Variables

The next step is to identify the variables involved in the research question. A variable is any characteristic or factor that can vary or change. There are two types of variables: independent and dependent. The independent variable is the one that is manipulated or changed by the researcher, while the dependent variable is the one that is measured or observed as a result of the independent variable.

Formulate the Hypothesis

Based on the research question and the variables involved, you can now formulate your hypothesis. A hypothesis should be a clear and concise statement that predicts the relationship between the variables. It should be testable through empirical research and based on existing theory or evidence.

Write the Null Hypothesis

The null hypothesis is the opposite of the alternative hypothesis, which is the hypothesis that you are testing. The null hypothesis states that there is no significant difference or relationship between the variables. It is important to write the null hypothesis because it allows you to compare your results with what would be expected by chance.

Refine the Hypothesis

After formulating the hypothesis, it’s important to refine it and make it more precise. This may involve clarifying the variables, specifying the direction of the relationship, or making the hypothesis more testable.

Examples of Hypothesis

Here are a few examples of hypotheses in different fields:

• Psychology : “Increased exposure to violent video games leads to increased aggressive behavior in adolescents.”
• Biology : “Higher levels of carbon dioxide in the atmosphere will lead to increased plant growth.”
• Sociology : “Individuals who grow up in households with higher socioeconomic status will have higher levels of education and income as adults.”
• Education : “Implementing a new teaching method will result in higher student achievement scores.”
• Marketing : “Customers who receive a personalized email will be more likely to make a purchase than those who receive a generic email.”
• Physics : “An increase in temperature will cause an increase in the volume of a gas, assuming all other variables remain constant.”
• Medicine : “Consuming a diet high in saturated fats will increase the risk of developing heart disease.”

Purpose of Hypothesis

The purpose of a hypothesis is to provide a testable explanation for an observed phenomenon or a prediction of a future outcome based on existing knowledge or theories. A hypothesis is an essential part of the scientific method and helps to guide the research process by providing a clear focus for investigation. It enables scientists to design experiments or studies to gather evidence and data that can support or refute the proposed explanation or prediction.

The formulation of a hypothesis is based on existing knowledge, observations, and theories, and it should be specific, testable, and falsifiable. A specific hypothesis helps to define the research question, which is important in the research process as it guides the selection of an appropriate research design and methodology. Testability of the hypothesis means that it can be proven or disproven through empirical data collection and analysis. Falsifiability means that the hypothesis should be formulated in such a way that it can be proven wrong if it is incorrect.

In addition to guiding the research process, the testing of hypotheses can lead to new discoveries and advancements in scientific knowledge. When a hypothesis is supported by the data, it can be used to develop new theories or models to explain the observed phenomenon. When a hypothesis is not supported by the data, it can help to refine existing theories or prompt the development of new hypotheses to explain the phenomenon.

When to use Hypothesis

Here are some common situations in which hypotheses are used:

• In scientific research , hypotheses are used to guide the design of experiments and to help researchers make predictions about the outcomes of those experiments.
• In social science research , hypotheses are used to test theories about human behavior, social relationships, and other phenomena.
• I n business , hypotheses can be used to guide decisions about marketing, product development, and other areas. For example, a hypothesis might be that a new product will sell well in a particular market, and this hypothesis can be tested through market research.

Characteristics of Hypothesis

Here are some common characteristics of a hypothesis:

• Testable : A hypothesis must be able to be tested through observation or experimentation. This means that it must be possible to collect data that will either support or refute the hypothesis.
• Falsifiable : A hypothesis must be able to be proven false if it is not supported by the data. If a hypothesis cannot be falsified, then it is not a scientific hypothesis.
• Clear and concise : A hypothesis should be stated in a clear and concise manner so that it can be easily understood and tested.
• Based on existing knowledge : A hypothesis should be based on existing knowledge and research in the field. It should not be based on personal beliefs or opinions.
• Specific : A hypothesis should be specific in terms of the variables being tested and the predicted outcome. This will help to ensure that the research is focused and well-designed.
• Tentative: A hypothesis is a tentative statement or assumption that requires further testing and evidence to be confirmed or refuted. It is not a final conclusion or assertion.
• Relevant : A hypothesis should be relevant to the research question or problem being studied. It should address a gap in knowledge or provide a new perspective on the issue.

Advantages of Hypothesis

Hypotheses have several advantages in scientific research and experimentation:

• Guides research: A hypothesis provides a clear and specific direction for research. It helps to focus the research question, select appropriate methods and variables, and interpret the results.
• Predictive powe r: A hypothesis makes predictions about the outcome of research, which can be tested through experimentation. This allows researchers to evaluate the validity of the hypothesis and make new discoveries.
• Facilitates communication: A hypothesis provides a common language and framework for scientists to communicate with one another about their research. This helps to facilitate the exchange of ideas and promotes collaboration.
• Efficient use of resources: A hypothesis helps researchers to use their time, resources, and funding efficiently by directing them towards specific research questions and methods that are most likely to yield results.
• Provides a basis for further research: A hypothesis that is supported by data provides a basis for further research and exploration. It can lead to new hypotheses, theories, and discoveries.
• Increases objectivity: A hypothesis can help to increase objectivity in research by providing a clear and specific framework for testing and interpreting results. This can reduce bias and increase the reliability of research findings.

Limitations of Hypothesis

Some Limitations of the Hypothesis are as follows:

• Limited to observable phenomena: Hypotheses are limited to observable phenomena and cannot account for unobservable or intangible factors. This means that some research questions may not be amenable to hypothesis testing.
• May be inaccurate or incomplete: Hypotheses are based on existing knowledge and research, which may be incomplete or inaccurate. This can lead to flawed hypotheses and erroneous conclusions.
• May be biased: Hypotheses may be biased by the researcher’s own beliefs, values, or assumptions. This can lead to selective interpretation of data and a lack of objectivity in research.
• Cannot prove causation: A hypothesis can only show a correlation between variables, but it cannot prove causation. This requires further experimentation and analysis.
• Limited to specific contexts: Hypotheses are limited to specific contexts and may not be generalizable to other situations or populations. This means that results may not be applicable in other contexts or may require further testing.
• May be affected by chance : Hypotheses may be affected by chance or random variation, which can obscure or distort the true relationship between variables.

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Muhammad Hassan

Researcher, Academic Writer, Web developer

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A Beginner’s Guide to Hypothesis Testing in Business Analytics

• December 5, 2023
• Analytics , Statistics

Hypothesis testing is a statistical method used to make decisions about a population based on a sample. It helps business analysts draw conclusions about business metrics and make data-driven decisions. This beginner’s guide will provide an introduction to hypothesis testing and how it is applied in business analytics.

What is a Hypothesis?

A hypothesis is an assumption about a population parameter. It is a tentative statement that proposes a possible relationship between two or more variables.

In statistical terms, a hypothesis is an assertion or conjecture about one or more populations. For example, a business hypothesis could be –

“Our social media advertising results in an increase in sales.”

“Customer ratings of our product have decreased this month compared to last month.”

A hypothesis can be:

• Null hypothesis (H0) – a statement that there is no difference or no effect.
• Alternative hypothesis (H1) – a claim about the population that is contradictory to H0.

Hypothesis testing evaluates two mutually exclusive statements (H0 and H1) to determine which statement is best supported by the sample data.

Why Hypothesis Testing is Important in Business

Hypothesis testing allows business analysts to make statistical inferences about a business problem. It is an objective data-driven approach to:

• Evaluate business metrics against a target value. For example – is the current customer satisfaction score significantly lower than our target of 85%?
• Compare business metrics across time periods or categories. For example – has website conversion rate increased this month compared to last month?
• Quantify the impact of business initiatives. For example – did the email marketing campaign result in a significant increase in sales?

Some key benefits of hypothesis testing in business analytics:

• Supports data-driven decision making with statistical evidence.
• Helps save costs by making decisions backed by data insights.
• Enables measurement of success for business initiatives like marketing campaigns, new product launches etc.
• Provides a structured framework for business metric analysis.
• Reduces the influence of individual biases in decision making.

By incorporating hypothesis testing in data analysis, businesses can make sound decisions that are supported by statistical evidence.

Steps in Hypothesis Testing

Hypothesis testing involves the following five steps:

1. State the Hypotheses

This involves stating the null and alternate hypotheses. The hypotheses are stated in a way that they are mutually exclusive – if one is true, the other must be false.

Null hypothesis (H0) – represents the status quo, states that there is no effect or no difference.

Alternative hypothesis (H1) – states that there is an effect or a difference.

For example –

H0: The average customer rating this month is the same as last month.

H1: The average customer rating this month is lower than last month.

2. Choose the Significance Level

The significance level (α) is the probability of rejecting H0 when it is actually true. It is the maximum risk we are willing to take in making an incorrect decision.

Typical values are 0.10, 0.05 or 0.01. A lower α indicates lower risk tolerance. For example α = 0.05 indicates only a 5% risk of concluding there is a difference when actually there is none.

3. Select the Sample and Collect Data

The sample should be representative of the population. Data is collected relevant to the hypotheses – for example, customer ratings this month and last month.

4. Analyze the Sample Data

An appropriate statistical test is applied to analyze the sample data. Common tests used are t-tests, z-tests, ANOVA, chi-square etc. The test provides a test statistic that can be compared against critical values to determine statistical significance.

5. Make a Decision

If the test statistic falls in the rejection region, we reject H0 in favor of H1. Otherwise, we fail to reject H0 and conclude there is not enough evidence against it.

The key question is – “Is the sample data unlikely, assuming H0 is true?” If yes, we reject H0.

Types of Hypothesis Tests

There are two main types of hypothesis tests:

1. Parametric Tests

These tests make assumptions about the shape or parameters of the population distribution.

Some examples are:

• Z-test – Tests a population mean when population standard deviation is known.
• T-test – Tests a population mean when standard deviation is unknown.
• F-test – Compares variances from two normal populations.
• ANOVA – Compares means of two or more populations.

Parametric tests are more powerful as they make use of the distribution characteristics. But the assumptions need to hold true for valid results.

2. Non-parametric Tests

These tests make no assumptions about the exact distribution of the population. They are based on either ranks or frequencies.

• Chi-square test – Tests if two categorical variables are related.
• Mann-Whitney U test – Compares medians from two independent groups.
• Wilcoxon signed-rank test – Compares paired observations or repeated measurements.
• Kruskal Wallis test – Compares medians from two or more groups.

Non-parametric tests are distribution-free but less powerful than parametric tests. They can be used when assumptions of parametric tests are violated.

The choice of statistical test depends on the hypotheses, data type and other factors.

One-tailed and Two-tailed Hypothesis Tests

Hypothesis tests can be one-tailed or two-tailed:

• One-tailed test – When H1 specifies a direction. For example: H0: μ = 10 H1: μ > 10 (or μ < 10)
• Two-tailed test – When H1 simply states ≠, not a specific direction. For example: H0: μ = 10 H1: μ ≠ 10

One-tailed tests have greater power to detect an effect in the specified direction. But we need prior knowledge on the direction of effect for using them.

Two-tailed tests do not assume any direction and are more conservative. They are used when we have no clear prior expectation on the directionality.

Interpreting Hypothesis Test Results

Hypothesis testing results can be interpreted based on:

• p-value – Probability of obtaining sample results if H0 is true. Small p-value (< α) indicates significant evidence against H0.
• Confidence intervals – Range of likely values for the population parameter. If it does not contain the H0 value, we reject H0.
• Test statistic – Standardized value computed from sample data. Compared against critical values to determine statistical significance.
• Effect size – Quantifies the magnitude or size of effect. Important for interpreting practical significance.

Hypothesis testing indicates whether an effect exists or not. Measures like effect size and confidence intervals provide additional insights on the observed effect.

Common Errors in Hypothesis Testing

Some common errors to watch out for:

• Having unclear, ambiguous hypotheses.
• Choosing an inappropriate significance level α.
• Using the wrong statistical test for data analysis.
• Interpreting a non-significant result as proof of no effect. Absence of evidence is not evidence of absence.
• Concluding practical significance from statistical significance. Small p-values don’t always imply practical business impact.
• Multiple testing without adjustment leading to elevated Type I errors.
• Stopping data collection prematurely when a significant result is obtained.
• Overlooking effect sizes, confidence intervals while focusing solely on p-values.

Proper application of hypothesis testing methodology minimizes such errors and improves decision making.

Real-world Example of Hypothesis Testing

Let’s take an example of using hypothesis testing in business analytics:

A retailer wants to test if launching a new ecommerce website has resulted in increased online sales.

The retailer gathers weekly sales data before and after the website launch:

H0: Launching the new website did not increase the average weekly online sales

H1: Launching the new website increased the average weekly online sales

Significance level is chosen as 0.05. Appropriate parametric / non-parametric test is selected based on data. Test results show that the p-value is 0.01, which is less than 0.05.

Therefore, we reject the null hypothesis and conclude that the new website launch has resulted in significantly increased online sales at the 5% significance level.

The analyst also computes a 95% confidence interval for the difference in sales before and after website launch. The retailer uses these insights to make data-backed decisions on marketing budget allocation between traditional and digital channels.

Hypothesis testing provides a formal process for making statistical decisions using sample data. It helps assess business metrics against benchmarks, quantify impact of initiatives and compare performance across time periods or segments. By embedding hypothesis testing in analytics, businesses can derive actionable insights for data-driven decision making.

Hypothesis Testing in Business Analytics – A Beginner’s Guide

Introduction  

Organizations must understand how their decisions can impact the business in this data-driven age. Hypothesis testing enables organizations to analyze and examine their decisions’ causes and effects before making important management decisions. Based on research by the Harvard Business School Online, prior to making any decision, organizations like to explore the advantages of hypothesis testing and the investigation of decisions in a proper “laboratory” setting. By performing such tests, organizations can be more confident with their decisions. Read on to learn all about hypothesis testing , o ne of the essential concepts in Business Analytics.  

What Is Hypothesis Testing?  

To learn about hypothesis testing, it is crucial that you first understand what the term hypothesis is.   

A hypothesis statement or hypothesis tries to explain why something happened or what may happen under specific conditions. A hypothesis can also help understand how various variables are connected to each other. These are generally compiled as if-then statements; for example, “If something specific were to happen, then a specific condition will come true and vice versa.” Thus, the hypothesis is an arithmetical method of testing a hypothesis or an assumption that has been stated in the hypothesis.  

Turning into a decision-maker who is driven by data can add several advantages to an organization, such as allowing one to recognize new opportunities to follow and reducing the number of threats. In analytics, a hypothesis is nothing but an assumption or a supposition made about a specific population parameter, such as any measurement or quantity about the population that is set and that can be used as a value to the distribution variable. General examples of parameters used in hypothesis testing are variance and mean. In simpler words, hypothesis testing in business analytics is a method that helps researchers, scientists, or anyone for that matter, test the legitimacy or the authenticity of their hypotheses or claims about real-life or real-world events.  

To understand the example of hypothesis testing in business analytics, consider a restaurant owner interested in learning how adding extra house sauce to their chicken burgers can impact customer satisfaction. Or, you could also consider a social media marketing organization. A hypothesis test can be set up to explain how an increase in labor impacts productivity. Thus, hypothesis testing aims to discover the connection between two or more than two variables in the experimental setting.  

How Does Hypothesis Testing Work?  

Generally, each research begins with a hypothesis; the investigator makes a certain claim and experiments to prove that the claim is false or true. For example, if you claim that students drinking milk before class accomplish tasks better than those who do not, then this is a kind of hypothesis that can be refuted or confirmed using an experiment. There are different kinds of hypotheses. They are:  

• Simple Hypothesis : Simple hypothesis, also known as a basic hypothesis, proposes that an independent variable is accountable for the corresponding dependent variable. In simpler words, the occurrence of independent variable results in the existence of the dependent variable. Generally, simple hypotheses are thought of as true and they create a causal relationship between the two variables. One example of a simple hypothesis is smoking cigarettes daily leads to cancer.  
• Complex Hypothesis : This type of hypothesis is also termed a modal. It holds for the relationship between two variables that are independent and result in a dependent variable. This means that the amalgamation of independent variables results in the dependent variables. An example of this kind of hypothesis can be “adults who don’t drink and smoke are less likely to have liver-related problems.  
• Null Hypothesis : A null hypothesis is created when a researcher thinks that there is no connection between the variables that are being observed. An example of this kind of hypothesis can be “A student’s performance is not impacted if they drink tea or coffee before classes.  
• Alternative Hypothesis : If a researcher wants to disapprove of a null hypothesis, then the researcher has to develop an opposite assumption—known as an alternative hypothesis. For example, beginning your day with tea instead of coffee can keep you more alert.  
• Logical Hypothesis: A proposed explanation supported by scant data is called a logical hypothesis. Generally, you wish to test your hypotheses or postulations by converting a logical hypothesis into an empirical hypothesis. For example, waking early helps one to have a productive day.  
• Empirical Hypothesis : This type of hypothesis is based on real evidence, evidence that is verifiable by observation as opposed to something that is correct in theory or by some kind of reckoning or logic. This kind of hypothesis depends on various variables that can result in specific outcomes. For example, individuals eating more fish can run faster than those eating meat.   
• Statistical Hypothesis : This kind of hypothesis is most common in systematic investigations that involve a huge target audience. For example, in Louisiana, 45% of students have middle-income parents.  

Four Steps of Hypothesis Testing  

There are four main steps in hypothesis testing in business analytics :  

Step 1: State the Null and Alternate Hypothesis  

After the initial research hypothesis, it is essential to restate it as a null (Ho) hypothesis and an alternate (Ha) hypothesis so that it can be tested mathematically.  

Step 2: Collate Data  

For a test to be valid, it is essential to do some sampling and collate data in a manner designed to test the hypothesis. If your data are not representative, then statistical inferences cannot be made about the population you are trying to analyze.  

Step 3: Perform a Statistical Test  

Various statistical tests are present, but all of them depend on the contrast of within-group variance (how to spread out the data in a group) against between-group variance (how dissimilar the groups are from one another).  

Step 4: Decide to Reject or Accept Your Null Hypothesis  

Based on the result of your statistical test, you need to decide whether you want to accept or reject your null hypothesis.  

Hypothesis Testing in Business   

When we talk about data-driven decision-making, a specific amount of risk can deceive a professional. This could result from flawed observations or thinking inaccurate or incomplete information , or unknown variables. The threat over here is that if key strategic decisions are made on incorrect insights, it can lead to catastrophic outcomes for an organization. The actual importance of hypothesis testing is that it enables professionals to analyze their assumptions and theories before putting them into action. This enables an organization to confirm the accuracy of its analysis before making key decisions.  

Key Considerations for Hypothesis Testing  

Let us look at the following key considerations of hypothesis testing:  

• Alternative Hypothesis and Null Hypothesis : If a researcher wants to disapprove of a null hypothesis, then the researcher has to develop an opposite assumption—known as an alternative hypothesis. A null hypothesis is created when a researcher thinks that there is no connection between the variables that are being observed.  
• Significance Level and P-Value : The statistical significance level is generally expressed as a p-value that lies between 0 and 1. The lesser the p-value, the more it suggests that you reject the null hypothesis. A p-value of less than 0.05 (generally ≤ 0.05) is significant statistically.  
• One-Sided vs. Two-Sided Testing : One-sided tests suggest the possibility of an effect in a single direction only. Two-sided tests test for the likelihood of the effect in two directions—negative and positive. One-sided tests comprise more statistical power to identify an effect in a single direction than a two-sided test with the same significance level and design.   
• Sampling: For hypothesis testing , you are required to collate a sample of data that has to be examined. In hypothesis testing, an analyst can test a statistical sample with the aim of providing proof of the credibility of the null hypothesis. Statistical analysts can test a hypothesis by examining and measuring a random sample of the population that is being examined.  

Real-World Example of Hypothesis Testing  

The following two examples give a glimpse of the various situations in which hypothesis testing is used in real-world scenarios.  

Example: BioSciences  

Hypothesis tests are frequently used in biological sciences. For example, consider that a biologist is sure that a certain kind of fertilizer will lead to better growth of plants which is at present 10 inches. To test this, the fertilizer is sprayed on the plants in the laboratory for a month. A hypothesis test is then done using the following:  

• H0: μ = 10 inches (the fertilizer has no effect on the plant growth)  
• HA: μ > 10 inches (the fertilizer leads to an increase in plant growth)  

Suppose the p-value is lesser than the significance level (e.g., α = .04). In that case, the null hypothesis can be rejected, and it can be concluded that the fertilizer results in increased plant growth.  

Example: Clinical Trials  

Consider an example where a doctor feels that a new medicine can decrease blood sugar in patients. To confirm this, he can measure the sugar of 20 diabetic patients prior to and after administering the new drug for a month. A hypothesis test is then done using the following:  

• H0: μafter = μbefore (the blood sugar is the same as before and after administering the new drug)  
• HA: μafter < μbefore (the blood sugar is less after the drug)  

If the p-value is less than the significance level (e.g., α = .04), then the null hypothesis can be rejected, and it can be proven that the new drug leads to reduced blood sugar.  

Conclusion  

Now you are aware of the need for hypotheses in Business Analytics . A hypothesis is not just an assumption— it has to be based on prior knowledge and theories. It also needs to be, which means that you can accept or reject it using scientific research methods (such as observations, experiments, and statistical data analysis). Most genuine Hypothesis testing programs teach you how to use hypothesis testing in real-world scenarios. If you are interested in getting a certificate degree in Integrated Program In Business Analytics , UNext Jigsaw is highly recommended.

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How Is a Hypothesis Important in Business?

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Much of running a small business is a gamble, buoyed by boldness, intuition and guts. But wise business leaders also conduct formal and informal research to inform their business decisions. Good research starts with a good hypothesis, which is simply a statement making a prediction based on a set of observations. For example, if you’re considering offering flexible work hours to your employees, you might hypothesize that this policy change will positively affect their productivity and contribute to your bottom line. The ultimate job of the hypothesis in business is to serve as a guidepost to your testing and research methods.

Importance of Hypothesis Testing in Business

Essentially good hypotheses lead decision-makers like you to new and better ways to achieve your business goals. When you need to make decisions such as how much you should spend on advertising or what effect a price increase will have your customer base, it’s easy to make wild assumptions or get lost in analysis paralysis. A business hypothesis solves this problem, because, at the start, it’s based on some foundational information. In all of science, hypotheses are grounded in theory. Theory tells you what you can generally expect from a certain line of inquiry.

A hypothesis based on years of business research in a particular area, then, helps you focus, define and appropriately direct your research. You won’t go on a wild goose chase to prove or disprove it. A hypothesis predicts the relationship between two variables. If you want to study pricing and customer loyalty, you won’t waste your time and resources studying tangential areas.

Marketing Support

One of the most important hypotheses you’ll make in growing your small business is the cost of acquiring a customer. Your viability as a business is founded on ensuring that your customers bring you more money than it costs you to get them in the door. Hypothesizing this number informs not only your pricing strategy but also your marketing efforts and the rest of your overhead expenses. You can also make predictions about the lifetime value of each customer to determine how much marketing you need to do. Businesses frequently attempt to guesstimate how long a customer will stick around and how much sales to each one will contribute to your profit.

In real life, hypotheses are honed and perfected over time through refining of your basic questions, assumptions and research methods, suggests Quickbooks. In addition, you may have more than one hypothesis to explain your observations, such as why your product failed or why morale is sinking in the office.

Forming a Hypothesis

To form a good hypothesis, you should ensure certain criteria are met when making your prediction statements. The hypothesis must be testable as a start, reports Corporate Finance Institute . Don’t make the mistake of trying to prove a tautology, or a hypothesis that is always true. For example, “Our social media strategy will succeed if it’s social or it will fail.” In addition, your hypothesis should be based on the most up-to-date research and knowledge on the subject matter.

Don't Forget to Test It

The most important part of having a hypothesis is determining whether it’s supported by the facts. The scope and formality of your research depend on your research and may simply involve examining the literature, polling your stakeholders or researching other areas. For example, in determining whether to locate your business in a pricey downtown or an exurb with no public transportation, you may look at commuting statistics of your general metropolitan area, the prevalence of carpooling, the socioeconomic status of most of your employees, as well as where your competitors are located.

• Corporate Finance Institute: Hypothesis Testing

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Hypothesis testing in business administration.

• Rand R. Wilcox Rand R. Wilcox Department of Psychology, University of Southern California
• https://doi.org/10.1093/acrefore/9780190224851.013.279
• Published online: 27 August 2020

Hypothesis testing is an approach to statistical inference that is routinely taught and used. It is based on a simple idea: develop some relevant speculation about the population of individuals or things under study and determine whether data provide reasonably strong empirical evidence that the hypothesis is wrong. Consider, for example, two approaches to advertising a product. A study might be conducted to determine whether it is reasonable to assume that both approaches are equally effective. A Type I error is rejecting this speculation when in fact it is true. A Type II error is failing to reject when the speculation is false. A common practice is to test hypotheses with the type I error probability set to 0.05 and to declare that there is a statistically significant result if the hypothesis is rejected.

There are various concerns about, limitations to, and criticisms of this approach. One criticism is the use of the term significant . Consider the goal of comparing the means of two populations of individuals. Saying that a result is significant suggests that the difference between the means is large and important. But in the context of hypothesis testing it merely means that there is empirical evidence that the means are not equal. Situations can and do arise where a result is declared significant, but the difference between the means is trivial and unimportant. Indeed, the goal of testing the hypothesis that two means are equal has been criticized based on the argument that surely the means differ at some decimal place. A simple way of dealing with this issue is to reformulate the goal. Rather than testing for equality, determine whether it is reasonable to make a decision about which group has the larger mean. The components of hypothesis-testing techniques can be used to address this issue with the understanding that the goal of testing some hypothesis has been replaced by the goal of determining whether a decision can be made about which group has the larger mean.

Another aspect of hypothesis testing that has seen considerable criticism is the notion of a p -value. Suppose some hypothesis is rejected with the Type I error probability set to 0.05. This leaves open the issue of whether the hypothesis would be rejected with Type I error probability set to 0.025 or 0.01. A p -value is the smallest Type I error probability for which the hypothesis is rejected. When comparing means, a p -value reflects the strength of the empirical evidence that a decision can be made about which has the larger mean. A concern about p -values is that they are often misinterpreted. For example, a small p -value does not necessarily mean that a large or important difference exists. Another common mistake is to conclude that if the p -value is close to zero, there is a high probability of rejecting the hypothesis again if the study is replicated. The probability of rejecting again is a function of the extent that the hypothesis is not true, among other things. Because a p -value does not directly reflect the extent the hypothesis is false, it does not provide a good indication of whether a second study will provide evidence to reject it.

Confidence intervals are closely related to hypothesis-testing methods. Basically, they are intervals that contain unknown quantities with some specified probability. For example, a goal might be to compute an interval that contains the difference between two population means with probability 0.95. Confidence intervals can be used to determine whether some hypothesis should be rejected. Clearly, confidence intervals provide useful information not provided by testing hypotheses and computing a p -value. But an argument for a p -value is that it provides a perspective on the strength of the empirical evidence that a decision can be made about the relative magnitude of the parameters of interest. For example, to what extent is it reasonable to decide whether the first of two groups has the larger mean? Even if a compelling argument can be made that p -values should be completely abandoned in favor of confidence intervals, there are situations where p -values provide a convenient way of developing reasonably accurate confidence intervals. Another argument against p -values is that because they are misinterpreted by some, they should not be used. But if this argument is accepted, it follows that confidence intervals should be abandoned because they are often misinterpreted as well.

Classic hypothesis-testing methods for comparing means and studying associations assume sampling is from a normal distribution. A fundamental issue is whether nonnormality can be a source of practical concern. Based on hundreds of papers published during the last 50 years, the answer is an unequivocal Yes. Granted, there are situations where nonnormality is not a practical concern, but nonnormality can have a substantial negative impact on both Type I and Type II errors. Fortunately, there is a vast literature describing how to deal with known concerns. Results based solely on some hypothesis-testing approach have clear implications about methods aimed at computing confidence intervals. Nonnormal distributions that tend to generate outliers are one source for concern. There are effective methods for dealing with outliers, but technically sound techniques are not obvious based on standard training. Skewed distributions are another concern. The combination of what are called bootstrap methods and robust estimators provides techniques that are particularly effective for dealing with nonnormality and outliers.

Classic methods for comparing means and studying associations also assume homoscedasticity. When comparing means, this means that groups are assumed to have the same amount of variance even when the means of the groups differ. Violating this assumption can have serious negative consequences in terms of both Type I and Type II errors, particularly when the normality assumption is violated as well. There is vast literature describing how to deal with this issue in a technically sound manner.

• hypothesis testing
• significance
• confidence intervals
• nonnormality
• bootstrap methods
• robust estimators

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date: 08 June 2024

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7.1: Introduction to Hypothesis Testing

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Now we are down to the bread and butter work of the statistician: developing and testing hypotheses. It is important to put this material in a broader context so that the method by which a hypothesis is formed is understood completely. Using textbook examples often clouds the real source of statistical hypotheses.

Statistical testing is part of a much larger process known as the scientific method. This method was developed more than two centuries ago as the accepted way that new knowledge could be created. Until then, and unfortunately even today, among some, "knowledge" could be created simply by some authority saying something was so, ipso dicta . Superstition and conspiracy theories were (are?) accepted uncritically.

Figure \(\PageIndex{1}\) You can use a hypothesis test to decide if a dog breeder’s claim that every Dalmatian has 35 spots is statistically sound. (Credit: Robert Neff)

The scientific method, briefly, states that only by following a careful and specific process can some assertion be included in the accepted body of knowledge. This process begins with a set of assumptions upon which a theory, sometimes called a model, is built. This theory, if it has any validity, will lead to predictions; what we call hypotheses.

As an example, in microeconomics the theory of consumer choice begins with certain assumptions concerning human behavior. From these assumptions followed a theory of how consumers make choices using indifference curves and the budget line. This theory gave rise to a very important prediction; namely, that there was an inverse relationship between price and quantity demanded. This relationship was known as the demand curve. The negative slope of the demand curve is really just a prediction, or a hypothesis, that can be tested with statistical tools.

Unless hundreds and hundreds of statistical tests of this hypothesis had not confirmed this relationship, the so-called Law of Demand would have been discarded years ago. This is the role of statistics, to test the hypotheses of various theories to determine if they should be admitted into the accepted body of knowledge, and how we understand our world. Once admitted, however, they may be later discarded if new theories come along that make better predictions.

Not long ago two scientists claimed that they could get more energy out of a process than was put in. This caused a tremendous stir for obvious reasons. They were on the cover of Time and were offered extravagant sums to bring their research work to private industry and any number of universities. It was not long until their work was subjected to the rigorous tests of the scientific method and found to be a failure. No other lab could replicate their findings. Consequently they have sunk into obscurity and their theory discarded. It may surface again when someone can pass the tests of the hypotheses required by the scientific method, but until then it is just a curiosity. Many pure frauds have been attempted over time, but most have been found out by applying the process of the scientific method.

This discussion is meant to show just where in this process statistics falls. Statistics and statisticians are not necessarily in the business of developing theories, but in the business of testing others' theories. Hypotheses come from these theories based upon an explicit set of assumptions and sound logic. The hypothesis comes first, before any data are gathered. Data do not create hypotheses; they are used to test them. If we bear this in mind as we study this section the process of forming and testing hypotheses will make more sense.

One job of a statistician is to make statistical inferences about populations based on samples taken from the population. Confidence intervals are one way to estimate a population parameter. Another way to make a statistical inference is to make a decision about the value of a specific parameter. For instance, a car dealer advertises that its new small truck gets 35 miles per gallon, on average. A tutoring service claims that its method of tutoring helps 90% of its students get an A or a B. A company says that women managers in their company earn an average of $60,000 per year.

A statistician will make a decision about these claims. This process is called " hypothesis testing ". A hypothesis test involves collecting data from a sample and evaluating the data. Then, the statistician makes a decision as to whether or not there is sufficient evidence, based upon analyses of the data, to reject the null hypothesis.

In this chapter, you will conduct hypothesis tests on single means and single proportions. You will also learn about the errors associated with these tests.

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Definition of hypothesis

Did you know.

The Difference Between Hypothesis and Theory

A hypothesis is an assumption, an idea that is proposed for the sake of argument so that it can be tested to see if it might be true.

In the scientific method, the hypothesis is constructed before any applicable research has been done, apart from a basic background review. You ask a question, read up on what has been studied before, and then form a hypothesis.

A hypothesis is usually tentative; it's an assumption or suggestion made strictly for the objective of being tested.

A theory , in contrast, is a principle that has been formed as an attempt to explain things that have already been substantiated by data. It is used in the names of a number of principles accepted in the scientific community, such as the Big Bang Theory . Because of the rigors of experimentation and control, it is understood to be more likely to be true than a hypothesis is.

In non-scientific use, however, hypothesis and theory are often used interchangeably to mean simply an idea, speculation, or hunch, with theory being the more common choice.

Since this casual use does away with the distinctions upheld by the scientific community, hypothesis and theory are prone to being wrongly interpreted even when they are encountered in scientific contexts—or at least, contexts that allude to scientific study without making the critical distinction that scientists employ when weighing hypotheses and theories.

The most common occurrence is when theory is interpreted—and sometimes even gleefully seized upon—to mean something having less truth value than other scientific principles. (The word law applies to principles so firmly established that they are almost never questioned, such as the law of gravity.)

This mistake is one of projection: since we use theory in general to mean something lightly speculated, then it's implied that scientists must be talking about the same level of uncertainty when they use theory to refer to their well-tested and reasoned principles.

The distinction has come to the forefront particularly on occasions when the content of science curricula in schools has been challenged—notably, when a school board in Georgia put stickers on textbooks stating that evolution was "a theory, not a fact, regarding the origin of living things." As Kenneth R. Miller, a cell biologist at Brown University, has said , a theory "doesn’t mean a hunch or a guess. A theory is a system of explanations that ties together a whole bunch of facts. It not only explains those facts, but predicts what you ought to find from other observations and experiments.”

While theories are never completely infallible, they form the basis of scientific reasoning because, as Miller said "to the best of our ability, we’ve tested them, and they’ve held up."

• proposition
• supposition

hypothesis , theory , law mean a formula derived by inference from scientific data that explains a principle operating in nature.

hypothesis implies insufficient evidence to provide more than a tentative explanation.

theory implies a greater range of evidence and greater likelihood of truth.

law implies a statement of order and relation in nature that has been found to be invariable under the same conditions.

Examples of hypothesis in a Sentence

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'hypothesis.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

Greek, from hypotithenai to put under, suppose, from hypo- + tithenai to put — more at do

1641, in the meaning defined at sense 1a

Phrases Containing hypothesis

• counter - hypothesis
• nebular hypothesis
• null hypothesis
• planetesimal hypothesis
• Whorfian hypothesis

Articles Related to hypothesis

This is the Difference Between a...

This is the Difference Between a Hypothesis and a Theory

In scientific reasoning, they're two completely different things

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Cite this Entry

“Hypothesis.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/hypothesis. Accessed 7 Jun. 2024.

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Kids definition of hypothesis, medical definition, medical definition of hypothesis, more from merriam-webster on hypothesis.

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What Is Hypothesis Testing?

Step 1: define the hypothesis, step 2: set the criteria, step 3: calculate the statistic, step 4: reach a conclusion, types of errors, the bottom line.

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Hypothesis Testing in Finance: Concept and Examples

Charlene Rhinehart is a CPA , CFE, chair of an Illinois CPA Society committee, and has a degree in accounting and finance from DePaul University.

Your investment advisor proposes you a monthly income investment plan that promises a variable return each month. You will invest in it only if you are assured of an average $180 monthly income. Your advisor also tells you that for the past 300 months, the scheme had investment returns with an average value of $190 and a standard deviation of $75. Should you invest in this scheme? Hypothesis testing comes to the aid for such decision-making.

Key Takeaways

• Hypothesis testing is a mathematical tool for confirming a financial or business claim or idea.
• Hypothesis testing is useful for investors trying to decide what to invest in and whether the instrument is likely to provide a satisfactory return.
• Despite the existence of different methodologies of hypothesis testing, the same four steps are used: define the hypothesis, set the criteria, calculate the statistic, and reach a conclusion.
• This mathematical model, like most statistical tools and models, has limitations and is prone to certain errors, necessitating investors also considering other models in conjunction with this one

Hypothesis or significance testing is a mathematical model for testing a claim, idea or hypothesis about a parameter of interest in a given population set, using data measured in a sample set. Calculations are performed on selected samples to gather more decisive information about the characteristics of the entire population, which enables a systematic way to test claims or ideas about the entire dataset.

Here is a simple example: A school principal reports that students in their school score an average of 7 out of 10 in exams. To test this “hypothesis,” we record marks of say 30 students (sample) from the entire student population of the school (say 300) and calculate the mean of that sample. We can then compare the (calculated) sample mean to the (reported) population mean and attempt to confirm the hypothesis.

To take another example, the annual return of a particular mutual fund is 8%. Assume that mutual fund has been in existence for 20 years. We take a random sample of annual returns of the mutual fund for, say, five years (sample) and calculate its mean. We then compare the (calculated) sample mean to the (claimed) population mean to verify the hypothesis.

This article assumes readers' familiarity with concepts of a normal distribution table, formula, p-value and related basics of statistics.

Different methodologies exist for hypothesis testing, but the same four basic steps are involved:

Usually, the reported value (or the claim statistics) is stated as the hypothesis and presumed to be true. For the above examples, the hypothesis will be:

• Example A: Students in the school score an average of 7 out of 10 in exams.
• Example B: The annual return of the mutual fund is 8% per annum.

This stated description constitutes the “ Null Hypothesis (H 0 ) ” and is  assumed  to be true – the way a defendant in a jury trial is presumed innocent until proven guilty by the evidence presented in court. Similarly, hypothesis testing starts by stating and assuming a “ null hypothesis ,” and then the process determines whether the assumption is likely to be true or false.

The important point to note is that we are testing the null hypothesis because there is an element of doubt about its validity. Whatever information that is against the stated null hypothesis is captured in the  Alternative Hypothesis (H 1 ).  For the above examples, the alternative hypothesis will be:

• Students score an average that is not equal to 7.
• The annual return of the mutual fund is not equal to 8% per annum.

In other words, the alternative hypothesis is a direct contradiction of the null hypothesis.

As in a trial, the jury assumes the defendant's innocence (null hypothesis). The prosecutor has to prove otherwise (alternative hypothesis). Similarly, the researcher has to prove that the null hypothesis is either true or false. If the prosecutor fails to prove the alternative hypothesis, the jury has to let the defendant go (basing the decision on the null hypothesis). Similarly, if the researcher fails to prove an alternative hypothesis (or simply does nothing), then the null hypothesis is assumed to be true.

The decision-making criteria have to be based on certain parameters of datasets.

The decision-making criteria have to be based on certain parameters of datasets and this is where the connection to normal distribution comes into the picture.

As per the standard statistics postulate about sampling distribution , for any sample size n, the sampling distribution of X is normal if the X from which the sample is drawn is normally distributed. Hence, the probabilities of all other possible sample mean that one could select are normally distributed.

For e.g., determine if the average daily return, of any stock listed on XYZ stock market , around New Year's Day is greater than 2%.

H 0 : Null Hypothesis: mean = 2%

H 1 : Alternative Hypothesis: mean > 2% (this is what we want to prove)

Take the sample (say of 50 stocks out of total 500) and compute the mean of the sample.

For a normal distribution, 95% of the values lie within two standard deviations of the population mean. Hence, this normal distribution and central limit assumption for the sample dataset allows us to establish 5% as a significance level. It makes sense as, under this assumption, there is less than a 5% probability (100-95) of getting outliers that are beyond two standard deviations from the population mean. Depending upon the nature of datasets, other significance levels can be taken at 1%, 5% or 10%. For financial calculations (including behavioral finance), 5% is the generally accepted limit. If we find any calculations that go beyond the usual two standard deviations, then we have a strong case of outliers to reject the null hypothesis.  

Graphically, it is represented as follows:

In the above example, if the mean of the sample is much larger than 2% (say 3.5%), then we reject the null hypothesis. The alternative hypothesis (mean >2%) is accepted, which confirms that the average daily return of the stocks is indeed above 2%.

However, if the mean of the sample is not likely to be significantly greater than 2% (and remains at, say, around 2.2%), then we CANNOT reject the null hypothesis. The challenge comes on how to decide on such close range cases. To make a conclusion from selected samples and results, a level of significance is to be determined, which enables a conclusion to be made about the null hypothesis. The alternative hypothesis enables establishing the level of significance or the "critical value” concept for deciding on such close range cases.

According to the textbook standard definition, “A critical value is a cutoff value that defines the boundaries beyond which less than 5% of sample means can be obtained if the null hypothesis is true. Sample means obtained beyond a critical value will result in a decision to reject the null hypothesis." In the above example, if we have defined the critical value as 2.1%, and the calculated mean comes to 2.2%, then we reject the null hypothesis. A critical value establishes a clear demarcation about acceptance or rejection.

This step involves calculating the required figure(s), known as test statistics (like mean, z-score , p-value , etc.), for the selected sample. (We'll get to these in a later section.)

With the computed value(s), decide on the null hypothesis. If the probability of getting a sample mean is less than 5%, then the conclusion is to reject the null hypothesis. Otherwise, accept and retain the null hypothesis.

There can be four possible outcomes in sample-based decision-making, with regard to the correct applicability to the entire population:

The “Correct” cases are the ones where the decisions taken on the samples are truly applicable to the entire population. The cases of errors arise when one decides to retain (or reject) the null hypothesis based on the sample calculations, but that decision does not really apply for the entire population. These cases constitute Type 1 ( alpha ) and Type 2 ( beta ) errors, as indicated in the table above.

Selecting the correct critical value allows eliminating the type-1 alpha errors or limiting them to an acceptable range.

Alpha denotes the error on the level of significance and is determined by the researcher. To maintain the standard 5% significance or confidence level for probability calculations, this is retained at 5%.

According to the applicable decision-making benchmarks and definitions:

• “This (alpha) criterion is usually set at 0.05 (a = 0.05), and we compare the alpha level to the p-value. When the probability of a Type I error is less than 5% (p < 0.05), we decide to reject the null hypothesis; otherwise, we retain the null hypothesis.”
• The technical term used for this probability is the p-value . It is defined as “the probability of obtaining a sample outcome, given that the value stated in the null hypothesis is true. The p-value for obtaining a sample outcome is compared to the level of significance."
• A Type II error, or beta error, is defined as the probability of incorrectly retaining the null hypothesis, when in fact it is not applicable to the entire population.

A few more examples will demonstrate this and other calculations.

A monthly income investment scheme exists that promises variable monthly returns. An investor will invest in it only if they are assured of an average $180 monthly income. The investor has a sample of 300 months’ returns which has a mean of $190 and a standard deviation of $75. Should they invest in this scheme?

Let’s set up the problem. The investor will invest in the scheme if they are assured of the investor's desired $180 average return.

H 0 : Null Hypothesis: mean = 180

H 1 : Alternative Hypothesis: mean > 180

Method 1: Critical Value Approach

Identify a critical value X L for the sample mean, which is large enough to reject the null hypothesis – i.e. reject the null hypothesis if the sample mean >= critical value X L

P (identify a Type I alpha error) = P (reject H 0  given that H 0  is true),

This would be achieved when the sample mean exceeds the critical limits.

= P (given that H 0  is true) = alpha

Graphically, it appears as follows:

Taking alpha = 0.05 (i.e. 5% significance level), Z 0.05  = 1.645 (from the Z-table or normal distribution table)

           = > X L  = 180 +1.645*(75/sqrt(300)) = 187.12

Since the sample mean (190) is greater than the critical value (187.12), the null hypothesis is rejected, and the conclusion is that the average monthly return is indeed greater than $180, so the investor can consider investing in this scheme.

Method 2: Using Standardized Test Statistics

One can also use standardized value z.

Test Statistic, Z = (sample mean – population mean) / (std-dev / sqrt (no. of samples).

Then, the rejection region becomes the following:

Z= (190 – 180) / (75 / sqrt (300)) = 2.309

Our rejection region at 5% significance level is Z> Z 0.05  = 1.645.

Since Z= 2.309 is greater than 1.645, the null hypothesis can be rejected with a similar conclusion mentioned above.

Method 3: P-value Calculation

We aim to identify P (sample mean >= 190, when mean = 180).

= P (Z >= (190- 180) / (75 / sqrt (300))

= P (Z >= 2.309) = 0.0084 = 0.84%

The following table to infer p-value calculations concludes that there is confirmed evidence of average monthly returns being higher than 180:

A new stockbroker (XYZ) claims that their brokerage fees are lower than that of your current stock broker's (ABC). Data available from an independent research firm indicates that the mean and std-dev of all ABC broker clients are $18 and $6, respectively.

A sample of 100 clients of ABC is taken and brokerage charges are calculated with the new rates of XYZ broker. If the mean of the sample is $18.75 and std-dev is the same ($6), can any inference be made about the difference in the average brokerage bill between ABC and XYZ broker?

H 0 : Null Hypothesis: mean = 18

H 1 : Alternative Hypothesis: mean <> 18 (This is what we want to prove.)

Rejection region: Z <= - Z 2.5  and Z>=Z 2.5  (assuming 5% significance level, split 2.5 each on either side).

Z = (sample mean – mean) / (std-dev / sqrt (no. of samples))

= (18.75 – 18) / (6/(sqrt(100)) = 1.25

This calculated Z value falls between the two limits defined by:

- Z 2.5  = -1.96 and Z 2.5  = 1.96.

This concludes that there is insufficient evidence to infer that there is any difference between the rates of your existing broker and the new broker.

Alternatively, The p-value = P(Z< -1.25)+P(Z >1.25)

= 2 * 0.1056 = 0.2112 = 21.12% which is greater than 0.05 or 5%, leading to the same conclusion.

Graphically, it is represented by the following:

Criticism Points for the Hypothetical Testing Method:

• A statistical method based on assumptions
• Error-prone as detailed in terms of alpha and beta errors
• Interpretation of p-value can be ambiguous, leading to confusing results

Hypothesis testing allows a mathematical model to validate a claim or idea with a certain confidence level. However, like the majority of statistical tools and models, it is bound by a few limitations. The use of this model for making financial decisions should be considered with a critical eye, keeping all dependencies in mind. Alternate methods like  Bayesian Inference are also worth exploring for similar analysis.

Gregory J. Privitera. " Chapter 8: Introduction to Hypothesis Testing ." Statistics for Behavioral Sciences, Part III: Probability and the Foundations of Inferential Statistics. Sage Publications , pp. 4-5.

Rice University, OpenStax. " Introductory Statistics 2e: 7.1 The Central Limit Theorem for Sample Means (Averages) ."

Gregory J. Privitera. " Chapter 8: Introduction to Hypothesis Testing ." Statistics for Behavioral Sciences, Part III: Probability and the Foundations of Inferential Statistics. Sage Publications , pp. 5-6.

Gregory J. Privitera. " Chapter 8: Introduction to Hypothesis Testing ." Statistics for Behavioral Sciences, Part III: Probability and the Foundations of Inferential Statistics. Sage Publications , pp. 13.

Gregory J. Privitera. " Chapter 8: Introduction to Hypothesis Testing ." Statistics for Behavioral Sciences, Part III: Probability and the Foundations of Inferential Statistics. Sage Publications , pp. 6.

Gregory J. Privitera. " Chapter 8: Introduction to Hypothesis Testing ." Statistics for Behavioral Sciences, Part III: Probability and the Foundations of Inferential Statistics. Sage Publications , pp. 6-7.

Gregory J. Privitera. " Chapter 8: Introduction to Hypothesis Testing ." Statistics for Behavioral Sciences, Part III: Probability and the Foundations of Inferential Statistics. Sage Publications , pp. 10.

Gregory J. Privitera. " Chapter 8: Introduction to Hypothesis Testing ." Statistics for Behavioral Sciences, Part III: Probability and the Foundations of Inferential Statistics. Sage Publications , pp. 11.

Gregory J. Privitera. " Chapter 8: Introduction to Hypothesis Testing ." Statistics for Behavioral Sciences, Part III: Probability and the Foundations of Inferential Statistics. Sage Publications , pp. 7, 10-11.

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What Is A Research (Scientific) Hypothesis? A plain-language explainer + examples

By:  Derek Jansen (MBA)  | Reviewed By: Dr Eunice Rautenbach | June 2020

If you’re new to the world of research, or it’s your first time writing a dissertation or thesis, you’re probably noticing that the words “research hypothesis” and “scientific hypothesis” are used quite a bit, and you’re wondering what they mean in a research context .

“Hypothesis” is one of those words that people use loosely, thinking they understand what it means. However, it has a very specific meaning within academic research. So, it’s important to understand the exact meaning before you start hypothesizing. 

Research Hypothesis 101

• What is a hypothesis ?
• What is a research hypothesis (scientific hypothesis)?
• Requirements for a research hypothesis
• Definition of a research hypothesis
• The null hypothesis

What is a hypothesis?

Let’s start with the general definition of a hypothesis (not a research hypothesis or scientific hypothesis), according to the Cambridge Dictionary:

Hypothesis: an idea or explanation for something that is based on known facts but has not yet been proved.

In other words, it’s a statement that provides an explanation for why or how something works, based on facts (or some reasonable assumptions), but that has not yet been specifically tested . For example, a hypothesis might look something like this:

Hypothesis: sleep impacts academic performance.

This statement predicts that academic performance will be influenced by the amount and/or quality of sleep a student engages in – sounds reasonable, right? It’s based on reasonable assumptions , underpinned by what we currently know about sleep and health (from the existing literature). So, loosely speaking, we could call it a hypothesis, at least by the dictionary definition.

But that’s not good enough…

Unfortunately, that’s not quite sophisticated enough to describe a research hypothesis (also sometimes called a scientific hypothesis), and it wouldn’t be acceptable in a dissertation, thesis or research paper . In the world of academic research, a statement needs a few more criteria to constitute a true research hypothesis .

What is a research hypothesis?

A research hypothesis (also called a scientific hypothesis) is a statement about the expected outcome of a study (for example, a dissertation or thesis). To constitute a quality hypothesis, the statement needs to have three attributes – specificity , clarity and testability .

Let’s take a look at these more closely.

Need a helping hand?

Hypothesis Essential #1: Specificity & Clarity

A good research hypothesis needs to be extremely clear and articulate about both what’ s being assessed (who or what variables are involved ) and the expected outcome (for example, a difference between groups, a relationship between variables, etc.).

Let’s stick with our sleepy students example and look at how this statement could be more specific and clear.

Hypothesis: Students who sleep at least 8 hours per night will, on average, achieve higher grades in standardised tests than students who sleep less than 8 hours a night.

As you can see, the statement is very specific as it identifies the variables involved (sleep hours and test grades), the parties involved (two groups of students), as well as the predicted relationship type (a positive relationship). There’s no ambiguity or uncertainty about who or what is involved in the statement, and the expected outcome is clear.

Contrast that to the original hypothesis we looked at – “Sleep impacts academic performance” – and you can see the difference. “Sleep” and “academic performance” are both comparatively vague , and there’s no indication of what the expected relationship direction is (more sleep or less sleep). As you can see, specificity and clarity are key.

Hypothesis Essential #2: Testability (Provability)

A statement must be testable to qualify as a research hypothesis. In other words, there needs to be a way to prove (or disprove) the statement. If it’s not testable, it’s not a hypothesis – simple as that.

For example, consider the hypothesis we mentioned earlier:

Hypothesis: Students who sleep at least 8 hours per night will, on average, achieve higher grades in standardised tests than students who sleep less than 8 hours a night.  

We could test this statement by undertaking a quantitative study involving two groups of students, one that gets 8 or more hours of sleep per night for a fixed period, and one that gets less. We could then compare the standardised test results for both groups to see if there’s a statistically significant difference. 

Again, if you compare this to the original hypothesis we looked at – “Sleep impacts academic performance” – you can see that it would be quite difficult to test that statement, primarily because it isn’t specific enough. How much sleep? By who? What type of academic performance?

So, remember the mantra – if you can’t test it, it’s not a hypothesis 🙂

Defining A Research Hypothesis

You’re still with us? Great! Let’s recap and pin down a clear definition of a hypothesis.

A research hypothesis (or scientific hypothesis) is a statement about an expected relationship between variables, or explanation of an occurrence, that is clear, specific and testable.

So, when you write up hypotheses for your dissertation or thesis, make sure that they meet all these criteria. If you do, you’ll not only have rock-solid hypotheses but you’ll also ensure a clear focus for your entire research project.

What about the null hypothesis?

You may have also heard the terms null hypothesis , alternative hypothesis, or H-zero thrown around. At a simple level, the null hypothesis is the counter-proposal to the original hypothesis.

For example, if the hypothesis predicts that there is a relationship between two variables (for example, sleep and academic performance), the null hypothesis would predict that there is no relationship between those variables.

At a more technical level, the null hypothesis proposes that no statistical significance exists in a set of given observations and that any differences are due to chance alone.

And there you have it – hypotheses in a nutshell. 

If you have any questions, be sure to leave a comment below and we’ll do our best to help you. If you need hands-on help developing and testing your hypotheses, consider our private coaching service , where we hold your hand through the research journey.

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

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16 Comments

Very useful information. I benefit more from getting more information in this regard.

Very great insight,educative and informative. Please give meet deep critics on many research data of public international Law like human rights, environment, natural resources, law of the sea etc

In a book I read a distinction is made between null, research, and alternative hypothesis. As far as I understand, alternative and research hypotheses are the same. Can you please elaborate? Best Afshin

This is a self explanatory, easy going site. I will recommend this to my friends and colleagues.

Very good definition. How can I cite your definition in my thesis? Thank you. Is nul hypothesis compulsory in a research?

It’s a counter-proposal to be proven as a rejection

Please what is the difference between alternate hypothesis and research hypothesis?

It is a very good explanation. However, it limits hypotheses to statistically tasteable ideas. What about for qualitative researches or other researches that involve quantitative data that don’t need statistical tests?

In qualitative research, one typically uses propositions, not hypotheses.

could you please elaborate it more

I’ve benefited greatly from these notes, thank you.

This is very helpful

well articulated ideas are presented here, thank you for being reliable sources of information

Excellent. Thanks for being clear and sound about the research methodology and hypothesis (quantitative research)

I have only a simple question regarding the null hypothesis. – Is the null hypothesis (Ho) known as the reversible hypothesis of the alternative hypothesis (H1? – How to test it in academic research?

this is very important note help me much more

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How to Write a Great Hypothesis

Hypothesis Definition, Format, Examples, and Tips

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Amy Morin, LCSW, is a psychotherapist and international bestselling author. Her books, including "13 Things Mentally Strong People Don't Do," have been translated into more than 40 languages. Her TEDx talk,  "The Secret of Becoming Mentally Strong," is one of the most viewed talks of all time.

Verywell / Alex Dos Diaz

• The Scientific Method

Hypothesis Format

Falsifiability of a hypothesis.

• Operationalization

Hypothesis Types

Hypotheses examples.

• Collecting Data

A hypothesis is a tentative statement about the relationship between two or more variables. It is a specific, testable prediction about what you expect to happen in a study. It is a preliminary answer to your question that helps guide the research process.

Consider a study designed to examine the relationship between sleep deprivation and test performance. The hypothesis might be: "This study is designed to assess the hypothesis that sleep-deprived people will perform worse on a test than individuals who are not sleep-deprived."

At a Glance

A hypothesis is crucial to scientific research because it offers a clear direction for what the researchers are looking to find. This allows them to design experiments to test their predictions and add to our scientific knowledge about the world. This article explores how a hypothesis is used in psychology research, how to write a good hypothesis, and the different types of hypotheses you might use.

The Hypothesis in the Scientific Method

In the scientific method , whether it involves research in psychology, biology, or some other area, a hypothesis represents what the researchers think will happen in an experiment. The scientific method involves the following steps:

• Forming a question
• Performing background research
• Creating a hypothesis
• Designing an experiment
• Collecting data
• Analyzing the results
• Drawing conclusions
• Communicating the results

The hypothesis is a prediction, but it involves more than a guess. Most of the time, the hypothesis begins with a question which is then explored through background research. At this point, researchers then begin to develop a testable hypothesis.

Unless you are creating an exploratory study, your hypothesis should always explain what you  expect  to happen.

In a study exploring the effects of a particular drug, the hypothesis might be that researchers expect the drug to have some type of effect on the symptoms of a specific illness. In psychology, the hypothesis might focus on how a certain aspect of the environment might influence a particular behavior.

Remember, a hypothesis does not have to be correct. While the hypothesis predicts what the researchers expect to see, the goal of the research is to determine whether this guess is right or wrong. When conducting an experiment, researchers might explore numerous factors to determine which ones might contribute to the ultimate outcome.

In many cases, researchers may find that the results of an experiment  do not  support the original hypothesis. When writing up these results, the researchers might suggest other options that should be explored in future studies.

In many cases, researchers might draw a hypothesis from a specific theory or build on previous research. For example, prior research has shown that stress can impact the immune system. So a researcher might hypothesize: "People with high-stress levels will be more likely to contract a common cold after being exposed to the virus than people who have low-stress levels."

In other instances, researchers might look at commonly held beliefs or folk wisdom. "Birds of a feather flock together" is one example of folk adage that a psychologist might try to investigate. The researcher might pose a specific hypothesis that "People tend to select romantic partners who are similar to them in interests and educational level."

Elements of a Good Hypothesis

So how do you write a good hypothesis? When trying to come up with a hypothesis for your research or experiments, ask yourself the following questions:

• Is your hypothesis based on your research on a topic?
• Can your hypothesis be tested?
• Does your hypothesis include independent and dependent variables?

Before you come up with a specific hypothesis, spend some time doing background research. Once you have completed a literature review, start thinking about potential questions you still have. Pay attention to the discussion section in the  journal articles you read . Many authors will suggest questions that still need to be explored.

How to Formulate a Good Hypothesis

To form a hypothesis, you should take these steps:

• Collect as many observations about a topic or problem as you can.
• Evaluate these observations and look for possible causes of the problem.
• Create a list of possible explanations that you might want to explore.
• After you have developed some possible hypotheses, think of ways that you could confirm or disprove each hypothesis through experimentation. This is known as falsifiability.

In the scientific method ,  falsifiability is an important part of any valid hypothesis. In order to test a claim scientifically, it must be possible that the claim could be proven false.

Students sometimes confuse the idea of falsifiability with the idea that it means that something is false, which is not the case. What falsifiability means is that  if  something was false, then it is possible to demonstrate that it is false.

One of the hallmarks of pseudoscience is that it makes claims that cannot be refuted or proven false.

The Importance of Operational Definitions

A variable is a factor or element that can be changed and manipulated in ways that are observable and measurable. However, the researcher must also define how the variable will be manipulated and measured in the study.

Operational definitions are specific definitions for all relevant factors in a study. This process helps make vague or ambiguous concepts detailed and measurable.

For example, a researcher might operationally define the variable " test anxiety " as the results of a self-report measure of anxiety experienced during an exam. A "study habits" variable might be defined by the amount of studying that actually occurs as measured by time.

These precise descriptions are important because many things can be measured in various ways. Clearly defining these variables and how they are measured helps ensure that other researchers can replicate your results.

Replicability

One of the basic principles of any type of scientific research is that the results must be replicable.

Replication means repeating an experiment in the same way to produce the same results. By clearly detailing the specifics of how the variables were measured and manipulated, other researchers can better understand the results and repeat the study if needed.

Some variables are more difficult than others to define. For example, how would you operationally define a variable such as aggression ? For obvious ethical reasons, researchers cannot create a situation in which a person behaves aggressively toward others.

To measure this variable, the researcher must devise a measurement that assesses aggressive behavior without harming others. The researcher might utilize a simulated task to measure aggressiveness in this situation.

Hypothesis Checklist

• Does your hypothesis focus on something that you can actually test?
• Does your hypothesis include both an independent and dependent variable?
• Can you manipulate the variables?
• Can your hypothesis be tested without violating ethical standards?

The hypothesis you use will depend on what you are investigating and hoping to find. Some of the main types of hypotheses that you might use include:

• Simple hypothesis : This type of hypothesis suggests there is a relationship between one independent variable and one dependent variable.
• Complex hypothesis : This type suggests a relationship between three or more variables, such as two independent and dependent variables.
• Null hypothesis : This hypothesis suggests no relationship exists between two or more variables.
• Alternative hypothesis : This hypothesis states the opposite of the null hypothesis.
• Statistical hypothesis : This hypothesis uses statistical analysis to evaluate a representative population sample and then generalizes the findings to the larger group.
• Logical hypothesis : This hypothesis assumes a relationship between variables without collecting data or evidence.

A hypothesis often follows a basic format of "If {this happens} then {this will happen}." One way to structure your hypothesis is to describe what will happen to the  dependent variable  if you change the  independent variable .

The basic format might be: "If {these changes are made to a certain independent variable}, then we will observe {a change in a specific dependent variable}."

A few examples of simple hypotheses:

• "Students who eat breakfast will perform better on a math exam than students who do not eat breakfast."
• "Students who experience test anxiety before an English exam will get lower scores than students who do not experience test anxiety."​
• "Motorists who talk on the phone while driving will be more likely to make errors on a driving course than those who do not talk on the phone."
• "Children who receive a new reading intervention will have higher reading scores than students who do not receive the intervention."

Examples of a complex hypothesis include:

• "People with high-sugar diets and sedentary activity levels are more likely to develop depression."
• "Younger people who are regularly exposed to green, outdoor areas have better subjective well-being than older adults who have limited exposure to green spaces."

Examples of a null hypothesis include:

• "There is no difference in anxiety levels between people who take St. John's wort supplements and those who do not."
• "There is no difference in scores on a memory recall task between children and adults."
• "There is no difference in aggression levels between children who play first-person shooter games and those who do not."

Examples of an alternative hypothesis:

• "People who take St. John's wort supplements will have less anxiety than those who do not."
• "Adults will perform better on a memory task than children."
• "Children who play first-person shooter games will show higher levels of aggression than children who do not." 

Collecting Data on Your Hypothesis

Once a researcher has formed a testable hypothesis, the next step is to select a research design and start collecting data. The research method depends largely on exactly what they are studying. There are two basic types of research methods: descriptive research and experimental research.

Descriptive Research Methods

Descriptive research such as  case studies ,  naturalistic observations , and surveys are often used when  conducting an experiment is difficult or impossible. These methods are best used to describe different aspects of a behavior or psychological phenomenon.

Once a researcher has collected data using descriptive methods, a  correlational study  can examine how the variables are related. This research method might be used to investigate a hypothesis that is difficult to test experimentally.

Experimental Research Methods

Experimental methods  are used to demonstrate causal relationships between variables. In an experiment, the researcher systematically manipulates a variable of interest (known as the independent variable) and measures the effect on another variable (known as the dependent variable).

Unlike correlational studies, which can only be used to determine if there is a relationship between two variables, experimental methods can be used to determine the actual nature of the relationship—whether changes in one variable actually  cause  another to change.

The hypothesis is a critical part of any scientific exploration. It represents what researchers expect to find in a study or experiment. In situations where the hypothesis is unsupported by the research, the research still has value. Such research helps us better understand how different aspects of the natural world relate to one another. It also helps us develop new hypotheses that can then be tested in the future.

Thompson WH, Skau S. On the scope of scientific hypotheses .  R Soc Open Sci . 2023;10(8):230607. doi:10.1098/rsos.230607

Taran S, Adhikari NKJ, Fan E. Falsifiability in medicine: what clinicians can learn from Karl Popper [published correction appears in Intensive Care Med. 2021 Jun 17;:].  Intensive Care Med . 2021;47(9):1054-1056. doi:10.1007/s00134-021-06432-z

Eyler AA. Research Methods for Public Health . 1st ed. Springer Publishing Company; 2020. doi:10.1891/9780826182067.0004

Nosek BA, Errington TM. What is replication ?  PLoS Biol . 2020;18(3):e3000691. doi:10.1371/journal.pbio.3000691

Aggarwal R, Ranganathan P. Study designs: Part 2 - Descriptive studies .  Perspect Clin Res . 2019;10(1):34-36. doi:10.4103/picr.PICR_154_18

Nevid J. Psychology: Concepts and Applications. Wadworth, 2013.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

• Cambridge Dictionary +Plus

Meaning of hypothesis in English

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• abstraction
• accepted wisdom
• afterthought
• anthropocentrism
• determinist
• non-dogmatic
• non-empirical
• social Darwinism
• supersensible
• the domino theory

hypothesis | American Dictionary

Hypothesis | business english, examples of hypothesis, translations of hypothesis.

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Hypotheses & Experiments

The Hypotheses & Experiments template is the heart of Business Design and helps you to plan your Validate Phase. Learn more about key elements, go through further instructions and download the template for your team.

1. Overview

The Hypotheses & Experiments template can help you reveal critical questions (= exploration ) and hypotheses (= validation ) inherent in your new business model, product, service or software, which are both uncertain and important for the success of the innovation endeavour. These questions and hypotheses often address “antilogs” around technical feasibility, economic viability or future customer behaviour. Moreover, this canvas provides space to plan how to explore or test the questions and hypotheses as efficiently as possible with experiments before or after launch. Do not test ideas! Test hypotheses that your ideas are based on!

Translate only the most important and uncertain antilogs (= test focus) into either a question or a testable hypothesis. This, however, is not an easy task, especially at the beginning of innovation projects. We usually start with explorative questions and high-level hypotheses that are hard to test. Over time, we are eventually able to nail them down to very specific but still relevant statements. Here is an example:

We believe that payment by credit cards will be accepted by the majority of our customers.

Every question or hypothesis needs an experiment in order to be explored or tested. An experiment defines a sequence of actions needed to collect data and measure the threshold: <action><measurement><timeframe>

We integrate credit card payments into our check-out process for X customers and count the usage within the next 3 weeks.

Many experiments require a Prototype (pre launch), whereas some experiments can only be conducted after launching Lean Offerings (post launch).

When validating a hypothesis, we define a threshold that determines when we are convinced that a hypothesis is "true" or "false".

We are convinced, if more than 50% of our customers who ordered products in the given timeframe used credit cards as payment method.

2. Layout & Download

3. Key Elements

This tool is the heart of Business Design !  Here is where the magic happens. Invest as much time in coming up with a good research design as you have invested in designing your actual product, software or business model. Think about your sponsor: The results of your experiments is THE source of wisdom for your sponsor to make decision on whether or not to further invest in the project. Don't fool yourself! Provide your sponsor the right support to make up his / her mind.

4. Usage Scenarios

Gathering and prioritizing uncertainties

Defining questions, hypotheses and experiments based on uncertainties

5. Instructions for Coaches

The Hypotheses & Experiments template is a good way to gather all kinds of uncertainties related to the business model.

The key is to identify as many uncertainties as possible and to then sort them by analogs or antilogs. Mark the uncertainties in your business model first.

It cannot be said that antilogs are more important than analogs. Analogs make life easier because one can simply copy from others. However, if only analogs and no antilogs were identified the sprint would stop because no further validation would be needed.

Keep the order to first gather uncertainties, to then sort them by analogs or antilogs and to then sort the antilogs by uncertainty and importance. This is one of the reasons why we use Post-its because we can move them around on the template.

Be really precise how questions or hypotheses are phrased. Beginning every Post-it with "We believe that..." or "We don't know..." is an additional help to reflect whether validation or exploration are the right method.

6. Q & A

What is the difference between "Exploration" and "Validation"? Exploration is a scientific approach of empirical research to gain first insights in a field that is quite new and not understood quite well. Your level of knowledge in this field is low. Explorative research methods help you shed light into the unknown and try to increase your understanding on how things work. Observations of customers, structured interviews, case studies or experimental prototypes are well-proven methods in that space. Validation requires a testable hypothesis that you want to validate (better "falsify"). To phrase a hypothesis, however, you already need deep knowledge in a certain field. Otherwise you will not be able to phrase a hypothesis that eventually can be validated. Surveys or other ways of collecting a vast amount of data with software systems, for instance, are good methods here. 

I always formulate my hypotheses in a way that it is almost impossible to find an experiment to test them. What's wrong? Well, the chance is high that you either don't know enough about the subject and you better explore rather than validate the subject or you are not concrete enough in your thinking. Reduce your scope and boil down your hypotheses (H1) to something more focused (H2 or H3) and try to find a good experiment again. Have a look at the "Levels of Hypotheses"  picture above.

7. Validate Cards

Validate Cards can be used to extract formulated hypotheses from the Hypotheses & Experiments template to plan corresponding experiments in detail and assign team members who are responsible for the execution. The experiment is defined by the method, how you apply it to collect relevant data and how you measure the output of the experiment. Furthermore, a threshold can be defined in terms of "We are convinced if...". This ensures to clarify in advance what result of the experiment is anticipated and how it will be rated. The assigned team member can take the card to do his / her "homework" until the defined due date. Don't forget to plan corresponding activities in the  Action Plan .

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2.1.3: The Research Hypothesis and the Null Hypothesis

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Hypotheses are predictions of expected findings.

The Research Hypothesis

A research hypothesis is a mathematical way of stating a research question. A research hypothesis names the groups (we'll start with a sample and a population), what was measured, and which we think will have a higher mean. The last one gives the research hypothesis a direction. In other words, a research hypothesis should include:

• The name of the groups being compared. This is sometimes considered the IV.
• What was measured. This is the DV.
• Which group are we predicting will have the higher mean.

There are two types of research hypotheses related to sample means and population means: Directional Research Hypotheses and Non-Directional Research Hypotheses

Directional Research Hypothesis

If we expect our obtained sample mean to be above or below the other group's mean (the population mean, for example), we have a directional hypothesis. There are two options:

• Symbol: \( \displaystyle \bar{X} > \mu \)
• (The mean of the sample is greater than than the mean of the population.)
• Symbol: \( \displaystyle \bar{X} < \mu \)
• (The mean of the sample is less than than mean of the population.)

Example \(\PageIndex{1}\)

A study by Blackwell, Trzesniewski, and Dweck (2007) measured growth mindset and how long the junior high student participants spent on their math homework. What’s a directional hypothesis for how scoring higher on growth mindset (compared to the population of junior high students) would be related to how long students spent on their homework? Write this out in words and symbols.

Answer in Words: Students who scored high on growth mindset would spend more time on their homework than the population of junior high students.

Answer in Symbols: \( \displaystyle \bar{X} > \mu \)

Non-Directional Research Hypothesis

A non-directional hypothesis states that the means will be different, but does not specify which will be higher. In reality, there is rarely a situation in which we actually don't want one group to be higher than the other, so we will focus on directional research hypotheses. There is only one option for a non-directional research hypothesis: "The sample mean differs from the population mean." These types of research hypotheses don’t give a direction, the hypothesis doesn’t say which will be higher or lower.

A non-directional research hypothesis in symbols should look like this: \( \displaystyle \bar{X} \neq \mu \) (The mean of the sample is not equal to the mean of the population).

Exercise \(\PageIndex{1}\)

What’s a non-directional hypothesis for how scoring higher on growth mindset higher on growth mindset (compared to the population of junior high students) would be related to how long students spent on their homework (Blackwell, Trzesniewski, & Dweck, 2007)? Write this out in words and symbols.

Answer in Words: Students who scored high on growth mindset would spend a different amount of time on their homework than the population of junior high students.

Answer in Symbols: \( \displaystyle \bar{X} \neq \mu \)

See how a non-directional research hypothesis doesn't really make sense? The big issue is not if the two groups differ, but if one group seems to improve what was measured (if having a growth mindset leads to more time spent on math homework). This textbook will only use directional research hypotheses because researchers almost always have a predicted direction (meaning that we almost always know which group we think will score higher).

The Null Hypothesis

The hypothesis that an apparent effect is due to chance is called the null hypothesis, written \(H_0\) (“H-naught”). We usually test this through comparing an experimental group to a comparison (control) group. This null hypothesis can be written as:

\[\mathrm{H}_{0}: \bar{X} = \mu \nonumber \]

For most of this textbook, the null hypothesis is that the means of the two groups are similar. Much later, the null hypothesis will be that there is no relationship between the two groups. Either way, remember that a null hypothesis is always saying that nothing is different.

This is where descriptive statistics diverge from inferential statistics. We know what the value of \(\overline{\mathrm{X}}\) is – it’s not a mystery or a question, it is what we observed from the sample. What we are using inferential statistics to do is infer whether this sample's descriptive statistics probably represents the population's descriptive statistics. This is the null hypothesis, that the two groups are similar.

Keep in mind that the null hypothesis is typically the opposite of the research hypothesis. A research hypothesis for the ESP example is that those in my sample who say that they have ESP would get more correct answers than the population would get correct, while the null hypothesis is that the average number correct for the two groups will be similar.

In general, the null hypothesis is the idea that nothing is going on: there is no effect of our treatment, no relation between our variables, and no difference in our sample mean from what we expected about the population mean. This is always our baseline starting assumption, and it is what we seek to reject. If we are trying to treat depression, we want to find a difference in average symptoms between our treatment and control groups. If we are trying to predict job performance, we want to find a relation between conscientiousness and evaluation scores. However, until we have evidence against it, we must use the null hypothesis as our starting point.

In sum, the null hypothesis is always : There is no difference between the groups’ means OR There is no relationship between the variables .

In the next chapter, the null hypothesis is that there’s no difference between the sample mean and population mean. In other words:

• There is no mean difference between the sample and population.
• The mean of the sample is the same as the mean of a specific population.
• \(\mathrm{H}_{0}: \bar{X} = \mu \nonumber \)
• We expect our sample’s mean to be same as the population mean.

Exercise \(\PageIndex{2}\)

A study by Blackwell, Trzesniewski, and Dweck (2007) measured growth mindset and how long the junior high student participants spent on their math homework. What’s the null hypothesis for scoring higher on growth mindset (compared to the population of junior high students) and how long students spent on their homework? Write this out in words and symbols.

Answer in Words: Students who scored high on growth mindset would spend a similar amount of time on their homework as the population of junior high students.

Answer in Symbols: \( \bar{X} = \mu \)

Column: Anatomy of a smear — Fauci faces the House GOP’s clown show about COVID

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Here’s what we know about Dr. Anthony S. Fauci: As a staff member at the National Institutes of Health for 54 years and director of its National Institute of Allergy and Infectious Diseases for 38 years, Fauci was a key figure in the development of therapies for HIV and ensuring that funding was available for the search for a cure.

Under his leadership, NIAID invested billions of dollars in research that resulted in the development of mRNA technology, which in turn resulted in the development of COVID-19 vaccines in record time, saving millions of lives.

Under Fauci, NIAID also sponsored research into treatments for pandemic flu and the Ebola and Zika viruses. When COVID struck, he was tapped as a top advisor to then-President Trump — one of seven presidents he has advised during his career, from Reagan through Biden.

There have been credible death threats leading to the arrests of two individuals, and ‘credible death threats’ means someone who clearly was on his way to kill me.

— Anthony S. Fauci

He’s revered in the communities of immunologists and virologists; even after Trump sidelined him because he was speaking truths about COVID that Trump didn’t like, he was a prominent spokesman for a scientific approach to the pandemic.

Here’s how he was depicted by Republicans during a hearing Monday of the GOP-dominated Select Subcommittee on the Coronavirus Pandemic: as the mastermind of “dogmatic” policies that resulted in school closings and business failures, of forced vaccinations, of “one of the most invasive regimes of domestic policy the U.S. has ever seen.”

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As the financial sugar daddy of research overseas that created COVID. As the sponsor of policies that are “fundamentally un-American.” And as a liar and hypocrite.

None of those accusations, which were aired Monday by subcommittee Chairman Brad Wenstrup (R-Ohio) and other Republican members, has the slightest relationship with truth.

They’re all elements of a campaign among Republicans and right-wingers aimed at painting Fauci, 83, who retired from NIAID in December 2022, as “a comic-book supervillain,” in the words of Rep. Jamie Raskin (D-Md.).

Why are they doing this? One answer must be that conspiracists always need a target to attack in order to attract followers.

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At the core of this campaign is the Republican conviction that COVID escaped from a Chinese laboratory.

Since there is absolutely no evidence for this theory that anyone has yet produced, Plan B has been to smear anyone in the firing line. Unfortunately for Fauci, he’s the designated “it.”

As I’ve reported many times , according to reputable scientists who have studied the origin of COVID, scientific evidence suggests that it’s overwhelmingly more likely that COVID reached humans the same way most viruses do, as spillovers from wildlife — in this case, via a thriving trade in China in animals susceptible to the virus.

Let’s look at the particular rabbit holes into which the subcommittee has burrowed to smear Fauci, as set forth during the 3½-hour congressional hearing Monday and in a 15-hour interrogation of Fauci by the subcommittee in January, a transcript of which was released over the weekend along with a memo that misrepresented and cherry-picked his answers .

The committee members are fixated on the notion that Fauci “suppressed” discussion of the possibility of a lab leak. Why would he do that? Rep. Ronny Jackson (R-Texas) proposed an answer.

“It’s obvious to everyone,” he said, “that you and your organization, NIH, had a lot to lose if the American people were to discover that COVID-19 most likely leaked from a lab in Wuhan, China, and that you ... actually funded this research.”

The problem there is that, first, Fauci has to this day stated that he is open-minded about the origin of the pandemic.

More to the point, documentary evidence in the subcommittee’s possession shows that in the early days of the pandemic — January and February 2020, when scientists saw features of the SARS-CoV-2 virus causing COVID that they didn’t recognize as coming from nature — he urged them by email to report their concerns, if validated, to “the appropriate authorities,” meaning the FBI in the U.S. and MI5 in Britain.

“It is inconceivable,” Fauci said in his opening statement to the subcommittee , “that anyone who reads this e-mail could conclude that I was trying to ‘cover up’ the possibility of a laboratory leak. I was advocating for a prompt and thorough examination of the data and a totally transparent process.”

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As it happened, further scientific scrutiny convinced the scientists that “any type of laboratory-based scenario” was not “plausible,” as they reported in Nature in March 2020. Their conclusion has held up over time.

The subcommittee Republicans tried hard to contradict the notion that the lab leak hypothesis is a “conspiracy theory.” Fauci played along, up to a point. He acknowledged that speculation about a lab leak is not in itself a conspiracy theory, but that doesn’t go for the elaborations that many of its adherents have made of it.

“What is a conspiracy theory is the kind of distortions of that particular subject, like, it was a lab leak and I was parachuted into the CIA like Jason Bourne and told the CIA that they should really not be talking about a lab leak,” he said. “That’s a conspiracy.” He was referring to a ludicrous accusation published in September, with great fanfare but no factual support whatsoever, by none other than Wenstrup .

The members spent an inordinate amount of time Monday on the question of whether Fauci’s institute funded so-called Gain of Function experiments in China, so a brief primer on this issue is in order.

“Gain of Function” has become something of a shibboleth for lab-leak adherents, the way “critical race theory” and ESG have become dog whistles for activists trying to undermine, respectively, the public educational system and environmental and social concerns for investors — in this case, giving the term a uniquely sinister connotation.

Generically, however, it refers to laboratory work that augments natural qualities of a microbe to facilitate experimental scrutiny or achieve a necessary goal, such as allowing microbes to produce a flu vaccine or bacteria to produce artificial insulin.

From 2014 to 2017, the U.S. suspended gain-of-function experiments to develop a standard identifying research that might produce “potential pandemic pathogens.” The lab-leak camp asserts that NIAID funded experiments that gave a virus in the Chinese lab the features necessary to make it infectious for humans.

The work that NIAID funded in China was analyzed according to that standard, and it was determined by NIH not to fall into that category, as Fauci has testified before. The subcommittee peppered Fauci with questions aimed at eliciting an admission that the NIAID-funded work qualified under the broad, pre-2017 definition, but he made clear — and is supported by the public record — that the work did not fall into that category.

Much of the hearing was devoted to trivialities. The Republicans blamed Fauci for imposing a regulation on Americans specifying that effective social distancing required a six-foot space between individuals. The GOP members maintain that no scientific research validates a six-foot standard, and cited a 2020 peer-reviewed paper as confirmation.

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This assertion is self-refuting, however; the paper actually says that under some circumstances, six feet may not be enough . When Fauci was asked about the issue in January, he explained that coughing, sneezing, wind and other conditions could play into the efficacy of social distancing at any distance. At that point his questioner, GOP counsel Mitch Benzine, acknowledged, “I didn’t think that through, I guess.” But the Republicans masticated the issue endlessly Monday nonetheless.

In any case, Fauci never had the authority to impose public health mandates — whether for masks, social distancing, vaccination or anything else. These were a product of state and local policy decisions. To the extent they relied on government recommendations, those came from the Centers for Disease Control and Prevention, a government body with which Fauci had no official connection.

The fundamental theme of Monday’s hearing was that Fauci should be blamed, even pilloried, for doing the best anyone could in dealing with a virus that no one had seen before, with means of transmission that were not understood for months or more and therapies that took more than a year to figure out.

It’s Fauci’s burden that ignorant and irresponsible politicians and their followers have chosen to turn their gunsights on him, for reasons that remain unclear.

“There have been everything from harassments by emails, texts, letters, of myself, my wife, my three daughters,” he said. “There have been credible death threats leading to the arrests of two individuals, and ‘credible death threats’ means someone who clearly was on his way to kill me. It’s required my having protective services essentially all the time.”

Is this how we wish to treat our most devoted public servants — by smearing them to the point that promising scientists choose not to place themselves in the firing line by entering the public health field?

At the close of the hearing, Wenstrup said his panel’s “goal is to take a hard look at the facts.” But there were few “facts” elicited Monday, just disinformation and character assassination.

Was that really the goal? There are no signs that the Republicans learned a thing from their 3½-hour inquisition. In January, during Fauci’s interrogation, Rep. Michael Cloud (R-Texas) tweeted, “While many lost their loved ones, their businesses, and livelihoods, Dr. Fauci made millions and enjoyed the media spotlight. It was his most successful year.”

Monday, I asked Cloud if he still believed that. He replied, “I 100% stand by this tweet. Dr. Fauci received more money and glowing media coverage than he had ever received in his life, and if you can’t pick up that he both enjoyed it (and fed into it), then that is on you.”

Let’s give Fauci the last word on that. In January, he lamented that in 2020 he “became the villain number one of the extremists in the population,” which made it “one of the worst years of my life.” Shown the tweet, he asked, “A congressman tweeted that?”

He was told, “Yeah.”

He replied, simply, “Jesus.”

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Pulitzer Prize-winning journalist Michael Hiltzik has written for the Los Angeles Times for more than 40 years. His business column appears in print every Sunday and Wednesday, and occasionally on other days. Hiltzik and colleague Chuck Philips shared the 1999 Pulitzer Prize for articles exposing corruption in the entertainment industry. His seventh book, “Iron Empires: Robber Barons, Railroads, and the Making of Modern America,” was published in 2020. His forthcoming book, “The Golden State,” is a history of California. Follow him on Twitter at twitter.com/hiltzikm and on Facebook at facebook.com/hiltzik.

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