Brand strategy presentation: The all-in-one guide

This guide will teach you everything you need to know from developing your brand identity to measuring your brand success.

Raja Bothra

Building presentations

team preaparing brand strategy presentation

It's your friendly guide, and today, we're diving headfirst into the world of brand strategy presentations.

Whether you're a seasoned pro or just dipping your toes into the branding waters, this comprehensive guide is your ticket to mastering the art of presenting your brand strategy document. We'll be sure to pepper in some expert advice, a touch of humor, and, of course, loads of valuable insights.

What is brand strategy?

Well, think of it as the blueprint for your brand's success. It's the comprehensive plan that defines your brand's identity, purpose, and positioning in the market. In a nutshell, it's the soul of your brand.

Your brand strategy isn't just a fancy document; it's your brand's compass. It tells you where you are, where you're going, and how to get there. In essence, it's your brand's GPS system, guiding you through the vast landscape of the market.

Key elements of a successful brand strategy

Now that we've set the stage, let's delve into the crucial elements that make up a winning brand strategy. These are the building blocks that will ensure your brand stands tall and strong.

1. Brand identity: Building blocks of recognition

Your brand identity isn't just about logos and colors; it's about creating a unique and memorable image in the minds of your audience. Think of it as your brand's signature style.

2. Brand voice: The sound of your brand

Ever heard your brand speak? No? Well, it's time to give it a voice! Your brand voice is how you communicate with your audience. Is it formal, friendly, or somewhere in between? Find your brand's voice and stick to it.

3. Brand positioning: Finding your place in the crowd

Positioning your brand in the market is like choosing your seat at a concert. You want to be where the action is, and your brand positioning strategy can get you there.

4. Brand awareness: Making your mark

What's the point of having an amazing brand if no one knows about it? Brand awareness is about getting the word out and ensuring your target audience recognizes your brand instantly.

How to structure an effective brand strategy presentation

Structuring an effective brand strategy presentation involves several key steps to ensure that your message is clear, engaging, and memorable. Here's a structured approach to creating such a presentation:

Start with a strong introduction:

  • Begin with a compelling hook or story that captures your audience's attention.
  • Introduce yourself and your connection to the brand strategy.
  • Highlight the importance of the topic and what your audience can expect to learn.

Define the purpose and objectives:

  • Clearly state the purpose of the presentation, such as unveiling a new brand strategy or evaluating the current one.
  • Outline the specific objectives you aim to achieve during the presentation.

Present the brand's current state:

  • Provide an overview of the brand's current position in the market.
  • Share relevant data, market research , or key performance indicators (KPIs) to support your assessment.

Discuss the target audience:

  • Describe the ideal customers or clients your brand is targeting.
  • Highlight the demographics, psychographics, and behaviors of your target audience.

Outline the brand's values and mission:

  • Explain the core values and mission statement that drive your brand.
  • Showcase how these values align with the needs and desires of your target audience.

Present the brand strategy:

  • Break down the brand strategy into key components, such as brand identity, messaging, and positioning.
  • Use visuals, diagrams, or infographics to make complex concepts more understandable.

Include success stories or case studies:

  • Share real-life examples or case studies that demonstrate the effectiveness of your brand strategy.
  • Highlight how the strategy has led to positive outcomes or growth.

Address challenges and solutions:

  • Acknowledge any challenges or obstacles your brand has faced.
  • Offer solutions or strategies for overcoming these challenges in the future.

Engage the audience:

  • Encourage audience participation through questions, polls, or interactive activities.
  • Foster a sense of involvement and make the presentation more engaging.

Use visual aids and multimedia:

  • Incorporate visuals, such as images, charts, graphs, and videos, to enhance understanding.
  • Visual aids can make your presentation more visually appealing and memorable.

Provide clear next steps:

  • Summarize the key points of your brand strategy.
  • Clearly outline the next steps or actions that should be taken based on the presentation.

Open the floor for questions and discussion:

  • Invite questions and encourage open dialogue.
  • Address any queries or concerns from the audience.

End with a strong conclusion:

  • Recap the main takeaways from your presentation.
  • Reiterate the importance of the brand strategy and its alignment with the brand's mission and values.

Call to action (CTA):

  • Conclude with a CTA that prompts the audience to take action, whether it's implementing the strategy, seeking more information, or collaborating with your team.

Thank and appreciate your audience:

  • Express gratitude for the audience's time and attention.
  • Provide contact information or resources for further inquiries.

Follow-up and feedback:

  • After the presentation, send a follow-up email with presentation materials and a request for feedback.
  • Use feedback to improve future presentations and brand strategies.

By following this structured approach, you can create an effective brand strategy presentation that informs, engages, and inspires your audience.

Do’s and don'ts on a brand strategy presentation

Here are some important do's and don'ts for a successful brand strategy presentation:

  • Be authentic: Authenticity is key. Present your brand strategy in a genuine and honest manner. Don't try to portray your brand as something it's not.
  • Simplify your message: Keep your presentation clear and concise. Avoid jargon and complex language. Make sure your audience can easily understand your brand strategy.
  • Engage your audience: Presentation is not just about conveying information; it's about connecting with your audience. Use compelling stories, visuals, and examples to engage them.
  • Use visuals: Visual aids such as images, charts, graphs, and videos can make your brand strategy more memorable and easier to grasp.
  • Practice and rehearse: Practice your presentation multiple times to ensure you're comfortable with the content and can deliver it smoothly.
  • Stay on brand: Ensure that your presentation aligns with your brand's identity, voice, and values. Consistency is key.
  • Address questions: Be prepared to answer questions from your audience. Encourage questions and provide thoughtful responses.

Don'ts:

  • Don't overcomplicate: Avoid making your brand strategy overly complex. Keep it simple and focused on the key points.
  • Avoid rushing: Don't rush through your presentation. Take your time to explain each aspect of your brand strategy clearly.
  • Don't lack confidence: Confidence is essential when presenting your brand strategy. If you don't believe in it, your audience won't either.
  • Don't ignore feedback: Be open to feedback from your audience. Don't dismiss their opinions or questions.
  • Don't use too many slides: A presentation with too many slides can overwhelm your audience. Stick to the most important points.
  • Avoid arrogance: While confidence is good, arrogance is not. Don't come across as overly self-assured or dismissive of others' ideas.
  • Don't stray off-topic: Stay focused on your brand strategy. Don't go off on tangents or include irrelevant information.

Summarizing key takeaways

In this guide to brand strategy presentations, we've covered the essentials. Brand strategy is your blueprint for success, and structuring a presentation is vital. Engage your audience, use visuals, and provide clear next steps. Remember to be authentic and confident while avoiding complexity and arrogance. By following these takeaways, you'll excel in presenting your brand's essence and vision.

Q1: What is the significance of using a brand strategy presentation template?

Using a brand strategy presentation template offers several advantages. It provides a structured framework that helps you build a brand strategy effectively. With their user-friendly interface and design, you can easily create a visually appealing PowerPoint presentation that communicates your brand strategy clearly. This saves time and ensures consistency in your brand messaging, enhancing your brand value.

Q2: How can a strong brand strategy PowerPoint presentation impact brand management?

A well-crafted brand strategy PowerPoint presentation plays a crucial role in brand management. It acts as a comprehensive document that outlines your brand's identity, voice, positioning, and more. When shared with team members, it ensures everyone is aligned with the brand's core values and objectives, fostering consistent brand communication and reinforcing your brand's identity in the minds of your audience.

Q3: Can you provide insights on creating engaging presentation slides for a brand strategy presentation?

Absolutely! Engaging presentation slides are essential for a successful brand strategy presentation ppt. Incorporate visuals, such as images and charts, to make your message more appealing and memorable. Use PowerPoint templates to maintain a consistent brand identity throughout your slides. Remember to align your presentation with your brand's unique voice and personality to keep your audience engaged.

Q4: How can a brand strategy PowerPoint template help in crafting a brand's unique identity?

A brand strategy PowerPoint template, provides a structured framework for defining your brand's identity. It guides you through key elements such as brand purpose, values, and communication strategies. Using such brand strategy ppt template ensures that your brand's unique identity is well-documented and can be effectively communicated to your team and stakeholders.

Q5: What role does a brand strategy presentation play in establishing a brand's position in the market?

A brand strategy presentation is a valuable tool for establishing your brand's position in the market. It includes elements like brand positioning, communication strategies, and brand awareness strategies. By presenting these aspects clearly and comprehensively, you can effectively communicate how your brand intends to stand out and be recognized in the market, ultimately shaping your brand's position in the minds of your target audience.

Here is a comprehensive guide on strategy presentation

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Download Brand Management PPT PowerPoint Presentation Slides

Enhance your understanding of brand management with brand management ppt. Explore effective brand strategies, positioning, equity, communication, and more. Download now for valuable insights into successful brand management practices.

Brand Management PPT PowerPoint Presentation Slides

In this age of visual literacy, where an image can trigger emotions and insights with a single glance, emerges a powerful tool that combines the art of presentation with the science of strategy – the Brand Management PPT PowerPoint Presentation. This digital canvas serves as a conduit through which the intricate tapestry of brand management strategies is woven, bridging the gap between theory and practice, and enlightening both novices and experts on the captivating world of brands.

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Elements of an Effective Brand Management PPT: Structure and Design

When crafting a Brand Management PPT PowerPoint Presentation, the structure and design become the very scaffolding that supports the dissemination of complex brand management concepts. A well-organized PPT doesn’t just deliver information; it orchestrates a symphony of visual and textual elements that captivate, educate, and inspire.

Fundamental Structure of a Brand Management PPT:

  • Title Slide: The gateway to your presentation, the title slide sets the tone and introduces the topic – in this case, the world of brand management. It includes the presentation title, your name or organization, and possibly a striking visual that hints at the brand identity you’re about to explore.
  • Introduction: A succinct overview of what brand management entails and why it matters. This is where you pique your audience’s interest and provide a glimpse of the journey you’re about to take them on.
  • Main Content Slides: This is the heart of your presentation. Each slide delves into a specific aspect of brand management – from brand identity and strategy to communication and beyond. Use bullet points, subheadings, and concise text to convey your insights. Remember, less is often more – clarity is key.
  • Visuals and Graphics: Visual elements are the stars of your PPT. Incorporate images, infographics, charts, and graphs to illustrate key concepts. A well-chosen visual can communicate more effectively than paragraphs of text, making your presentation memorable and engaging.
  • Conclusion: Summarize the main points you’ve discussed and reinforce the importance of effective brand management. This is your opportunity to leave a lasting impression and inspire action or further exploration.

The Importance of Visually Appealing Design: In the realm of brand management, aesthetics hold a significant place. Just as brands meticulously design their logos, color palettes, and packaging to resonate with their target audience, your PPT’s design should align with the visual identity you’re discussing. A visually appealing design not only reflects the essence of the brand but also enhances the overall impact of your presentation.

Here are some design considerations to keep in mind:

  • Color Palette: Use colors that evoke the brand’s identity and convey its emotions. Consistency in color reinforces the brand’s recognition.
  • Typography: Choose fonts that reflect the brand’s personality – whether it’s bold and modern or elegant and classic.
  • Images and Graphics: Select visuals that amplify your content. High-quality images and well-designed graphics enhance the audience’s understanding and engagement.
  • Layout and Alignment: Maintain a clean, organized layout with consistent alignment. Avoid clutter and ensure each element has its designated space.

Incorporating the brand’s visual elements into your PPT design doesn’t just showcase your attention to detail; it embodies the very essence of brand management – the marriage of strategy and aesthetics. As we delve deeper, you’ll discover how to seamlessly integrate these design principles into your Brand Management PPT, creating a presentation that not only educates but also resonates visually and emotionally.

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Crafting Your Brand Management PPT: Tips and Best Practices

Crafting a Brand Management PowerPoint Presentation (PPT) that resonates and captivates requires a delicate blend of artistry and strategy. Here are practical tips and best practices to ensure your PPT not only educates but also engages and enchants your audience:

1. Concise Content is Key:

  • Embrace the power of brevity. Condense your content into succinct points that convey the essence of each concept.
  • Use bullet points, short sentences, and subheadings to break down complex ideas into easily digestible nuggets.

2. Visuals that Speak Volumes:

  • Incorporate captivating visuals that reinforce your message. A well-chosen image can convey emotions and concepts more effectively than paragraphs of text.
  • Infographics, charts, and graphs can elucidate data and statistics, making them more comprehensible and memorable.

3. Maintain Consistency in Design:

  • Consistency in design is a hallmark of professionalism. Choose a unified color palette, typography, and layout that align with the brand’s identity.
  • Ensure uniformity in fonts, font sizes, and spacing throughout the presentation.

4. Less Text, More Speaking Points:

  • Your PPT should complement your spoken narrative, not replicate it. Use slides to highlight key talking points, not to read paragraphs verbatim.
  • Engage your audience by elaborating on each slide, providing context and insights beyond what’s on screen.

5. Storytelling Through Structure:

  • Craft a narrative flow that guides your audience through a coherent story. Each slide should build upon the previous one, creating a seamless journey of discovery.
  • Begin with an attention-grabbing introduction, introduce concepts gradually, and conclude with a memorable closing thought.

6. Embrace White Space:

  • Allow for adequate white space around text and visuals. This not only enhances readability but also imparts an elegant and uncluttered appearance.

7. Balance Text and Visuals:

  • Strive for a harmonious balance between text and visuals. Too much text can overwhelm, while too many visuals can distract from the main message.
  • Use visuals to supplement and reinforce key points, enhancing comprehension.

8. Practice, Rehearse, Refine:

  • Practice your delivery to ensure smooth transitions between slides. Rehearse your presentation multiple times to iron out any kinks.
  • Use your practice sessions to fine-tune your pacing, tone, and overall delivery.

9. Engage with Your Audience:

  • Encourage interaction and discussion by posing thought-provoking questions or asking for input.
  • Leverage audience engagement to keep the presentation dynamic and foster a deeper connection.

10. Tell, Don’t Read:

  • Your PPT is a visual aid, not a script. Speak naturally and engage with your audience while referencing your slides as needed.
  • Maintain eye contact, connect with your listeners, and weave a narrative that complements the visuals.

By integrating these practical tips and best practices into your Brand Management PPT creation process, you’ll craft a presentation that captivates, educates, and leaves a lasting impression. Remember, your PPT is an opportunity to tell a compelling story, and with the right blend of design, content, and delivery, you’ll leave your audience inspired and enlightened.

Here at Management Hub, we would be happy to help you outline the content for a Brand Management PowerPoint presentation. Here’s a suggested outline that you can use as a foundation for your presentation:

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Brand Management PPT Outline

Title Slide:

  • Presentation Title: “Brand Management: Crafting and Nurturing Brand Identities”
  • Your Name/Title

Slide 1: Introduction to Brand Management

  • Definition of Brand Management
  • Importance of Effective Brand Management
  • Role of Brand Management in Business Success

Slide 2: Elements of a Strong Brand

  • Brand Identity (Logo, Colors, Typography)
  • Brand Personality and Values
  • Brand Promise and Positioning
  • Brand Associations

Slide 3: Brand Equity and Its Significance

  • What is Brand Equity?
  • Components of Brand Equity (Brand Awareness, Brand Loyalty, Perceived Quality, Brand Associations)
  • Benefits of Strong Brand Equity

Slide 4: Building a Brand Strategy

  • Defining Target Audience
  • Creating a Unique Value Proposition
  • Establishing Brand Messaging and Voice

Slide 5: Brand Development Process

  • Market Research and Analysis
  • Brand Naming and Logo Design
  • Brand Launch and Communication

Slide 6: Brand Communication and Marketing

  • Integrated Marketing Communications (IMC)
  • Advertising, Public Relations, Digital Marketing
  • Consistency in Brand Messaging

Slide 7: Brand Extension and Stretching

  • Line Extensions vs. Brand Extensions
  • Risks and Benefits of Brand Extension

Slide 8: Brand Management Challenges

  • Maintaining Consistency Across Channels
  • Handling Negative Publicity and Crisis Management
  • Competing in a Crowded Market

Slide 9: Case Studies: Successful Brand Management

  • Apple: The Power of Simplicity and Innovation
  • Nike: Building an Emotional Connection with Consumers
  • Coca-Cola: Evolving While Preserving Brand Essence

Slide 10: Measuring Brand Performance

  • Key Performance Indicators (KPIs) for Brand Management
  • Brand Audits and Tracking

Slide 11: Future Trends in Brand Management

  • Personalization and Customer-Centric Strategies
  • Emphasis on Ethical and Sustainable Branding
  • Digital Transformation and the Role of Technology

Slide 12: Conclusion

  • Recap of Key Points
  • Importance of Continuous Brand Management
  • Q&A Session

Remember to use visuals, bullet points, and concise text to make your presentation visually engaging and easy to follow. Customize the content based on your specific needs, and add relevant images, graphs, or diagrams to enhance understanding. Good luck with your Brand Management PowerPoint presentation!

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Brand Management Topics for Brand Management PPT H

In today’s competitive marketplace, building and maintaining a strong brand has become more crucial than ever before. Brands are not just logos; they are powerful vehicles that convey emotions, values, and promises to consumers. Effective brand management involves a strategic blend of creativity, consistency, and consumer-centricity.

Brands are not static entities; they evolve, adapt, and respond to changing consumer behaviors and market trends. As we explore these brand management topics, keep in mind that the landscape of branding continues to shift, influenced by technological advancements, social shifts, and consumer expectations. These topics will equip you with knowledge and tools to make informed decisions in the world of brand management.

Here are 25 concise brand management topics for your presentation:

  • Brand Identity: Elements and Importance
  • Crafting an Effective Brand Strategy
  • Brand Positioning for Market Success
  • Building Strong Brand Equity
  • The Power of Emotional Branding
  • Creating a Consistent Brand Experience
  • Leveraging Storytelling in Branding
  • Brand Communication Channels and Tactics
  • Brand Extensions: Pros and Cons
  • Digital Branding Best Practices
  • Navigating Brand Crisis Situations
  • Measuring Brand Performance Metrics
  • Global Branding Challenges and Solutions
  • Trends in Sustainable Brand Management
  • Social Media’s Role in Brand Building
  • Brand Authenticity and Consumer Trust
  • The Art of Brand Differentiation
  • Innovations in Packaging and Branding
  • Rebranding Strategies and Case Studies
  • Building Employee Brand Ambassadors
  • Luxury Branding: Strategies for Success
  • Branding for Startups and Small Businesses
  • Cultural Diversity in International Branding
  • Celebrity Endorsements and Branding
  • Futuristic Insights into Brand Management

Remember, each topic can be expanded with relevant information, examples, and visuals to create an engaging and informative presentation.

Conclusion: Mastering Brand Management PPTs for Effective Communication

As you embark on your journey of crafting Brand Management PPTs, remember that this digital canvas is more than a tool – it’s an opportunity to share the intricacies of brand management with clarity, creativity, and impact. The realm of brand management is ever-evolving, and your PPTs have the potential to shape narratives, spark discussions, and inspire innovations that contribute to the enduring success of brands.

With each slide meticulously designed, each word thoughtfully chosen, and each visual strategically placed, you hold the keys to unlocking the door to effective communication in the realm of brand management. May your Brand Management PPTs serve as beacons of inspiration, guiding your audience through the dynamic and enchanting world of brands, one slide at a time.

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Home Blog Business An Introductory Guide to Brand Management For Business Leaders

An Introductory Guide to Brand Management For Business Leaders

An Introductory Guide to Brand Management For Business Leaders

Did you know that displaying consistent branding across different sales platforms can increase revenue by up to 33% ? That’s a good pocket of growth. But it’s hard to tap into without a systemized approach. Enter brand management.

What is Brand Management?

Brand management is a multi-facet process of presenting and supervising the promotion of a certain brand (product or service).

The purpose of brand management is to help you gauge:

  • How your brand is currently perceived by the target audience.
  • What can be done to improve the perception.

In essence, a brand manager acts as the ‘spokesperson’ for the brand and uses various marketing techniques to achieve the following goals:

  • Ensure optimal market positioning of the brand
  • Gain strong differentiation from competition
  • Street positive word-of-mouth discussion
  • Manage customer sentiment around the product
  • Increase brand loyalty through positive association
  • Improve brand awareness levels among the target buyers .

Helpful template : Brand Management Strategy Template for PowerPoint .

Ultimately, strategic brand management is aimed at optimizing every touchpoint a follower, customer or employee has with your brand to ensure that their experience matches the set objectives. Since a solid brand strategy encompasses multiple target groups, brand management often extends well-beyond marketing teams and spills over to sales, customer support/success teams, and HR (employer branding).

Helpful template: Brand Strategy Roadmap Template for PowerPoint 

Several Successful Brand Management Examples

Luxury brands, in particular, masterfully create an exquisite experience, partially to validate their higher price points, and, to a larger extent, to align their brand promise with the aspirational lifestyle and values they are ‘selling’ to the consumers.

For example, Gucci became one of the most popular luxury brands with Millennial consumers in 2018-2019, thanks to their clever spin on digital brand management. To appeal more to the young & aspirational, the brand heavily invested in influencer marketing and creative social media collaborations with artists to build this perception of owning Gucci as the ultimate “gram-worthy” experience.

In addition to heavily investing in digital campaigning, Gucci’s CEO Marco Bizzarri also pushed for wider brand management changes. To steer the perception of an inclusive brand , Bizzarri worked with the store staff to change how they approach potential customers. As he told Fast Company :

“If people enter our shop, they enter our house and we need to be hosts to them. Changing people’s mentalities and behavior, that is the most difficult thing to do. The approach should be welcoming and smiling in a genuine way that is not forced because this is the way to be inclusive in the end.”

Apple is another strong example of how the right product positioning and branding can drive a cult following. Most of the company branding strategy is focused on eliciting the right emotions. Over the years, the electronics brand optimized every touchpoint they have with prospects — from in-store browsing to product unboxing and customer care — to steer up the feeling of excitement, dreams, aspirations, and power-to-the-people among the brand’s buyers.

Brand Management Guide Image

In our previous blog post about psychographic segmentation  we also showed how brands like Starbucks, Porsche, and The Meatball Shop, used consumer data to refine their positioning and brand marketing if you care for more examples.

The Benefits of Brand Management

When it comes to such an intangible concept as branding , justifying the spending in brand marketing can be tough for some execs. So let’s take a quick look at some hard figures, quantifying the power of solid branding:

  • Higher brand awareness and recall: For a brand to stick in the consumer mind, 5-7 brand interactions need to happen on average. Brand management is aimed at increasing brand awareness and recall among target audiences to prompt product discovery.
  • Increased consumer trust : As much as 81% percent of consumers say that they need to trust the brand first to buy from them. That’s why many brand management strategies are aimed at creating distinctive brand promises and then ensuring that the company consistently acts on these.
  • Improved intent to purchase: In the middle of the customer journey’s most consumer choices are influenced by unconscious bias according to new data from Google . In particular, some decided to buy based on authority bias (being swayed by an expert or trusted source), as well as social proof. Both marketing and brand management help leverage those biases to the company’s advantage.

Brand Trust facts 81% of consumers say they need to trust the brand first to buy from them

Source: 2019’s Edelman Trust Barometer Special Report: In Brands We Trust?

Ultimately, well-known brands secure more sales and have more loyal customers.  Per Deloitte , consumers tend to develop strong emotional bonding with brands. Once they are ‘hooked”, their loyalty becomes almost unquestionable:

  • 63% are more likely to forgive a long-term favorite brand for some mistake.
  • 4 out of 5 consumers are more likely to promote their favorite brand to others.
  • Finally, long-term brand fans are less price-sensitive and tend to shop more often with their most loved brands.

Brand Asset Management Best Practices

Now that you understand the ‘why’ of branding, let’s move on to the how-to part. Every brand consists of several assets that could be optimized to shape the general public perception of your products and sway consumer decisions. These include:

Your brand name is the key identifier of your company. While brand names rarely change over-time (unless you are planning a major company overhaul), your key strategic priority here is to ensure that your brand name is:

  • Recognizable
  • Triggers desired associations

All of these results come as a result of targeted brand development, executed with the help of other assets.

Brand Colors

Your brand’s color palette helps create stronger emotional connections with your target audience through color psychology. As research suggests , people tend to have instinctive associations between color and certain attributes:

  • Trust: 34% name blue as the color igniting trust, followed by white (21%) and green (11%).
  • Speed : 76% associate red with speed.
  • Affordability : For 26% of respondents orange brings up this association, followed by yellow (22%) and brown (13%).
  • High Tech : Black is the best describer for 26%; blue and gray share the second spot (both 23%).
  • Reliability: 43% name blue as the optimal identifier, followed by black (24%).

Apart from using colors to elicit certain emotions, having a signature brand color also increases brand recognition by 80% . So yes, it’s worth talking with a professional designer to determine the optimal color palette for your brand.

Brand Positioning Statement

A brand positioning statement is a 3-5 sentence summary of what your company stands for, what it does, whom it serves, and how it’s different from others.  It’s an internal doc worth creating and distributing among all of the people to ensure that their daily actions are aligned with the brand’s core value proposition.

Also, check our complete collection of brand positioning templates .

Brand Management Illustration

Here’s an example of a brand positioning statement from Amazon :

“Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We strive to have a positive impact on customers, employees, small businesses, the economy, and communities where we’re located. Amazonians are smart, passionate builders with different backgrounds and goals, who share a common desire to always be learning and inventing on behalf of our customers.”

How do you come up with a brand positioning statement for your business? You can see if one of the next brand positioning strategies fits your needs:

  • Quality-based positioning: “Nobody is as committed to quality as we are”.
  • Value-based positioning: “You get more value with us than from any other brand”.
  • Niche specialization positioning: “We are the best choice for [affordable skincare]”.
  • Cost-driven positioning: “We do the same thing, but for less”.
  • Leader-based positioning: “We are leaders in the pack and simply the best in the market”.

Also, these strategies can be bundled together as Amazon does, for example.

A tagline (slogan) is a short elevator pitch  that succinctly communicates your core value position to the customer. It needs to be short, snappy, and memorable. Think Nike’s “ Just Do It ” or Coca-Cola’s current “ Together Tastes Better ”.

Creating a punchy tagline is a copywriting exercise. Plan for several iterations before you land with the right slogan. To get moving in the right direction, play around with the following tagline formulas:

  • [Category] defined or redefined
  • There’s (brand name), and there’s everything else.
  • A different kind of [Category]
  • [Category], [improved in some way]
  • [Adjective] by design
  • [Feature or Benefit]. [Feature or Benefit]. [Brand name]

After you’ve come up with several basic ideas, host a voting round with your team and work on further improvements.

A logo is a representation of your brand identity , condensed to an icon or creative typography. The key goals of the logo are to:

  • Facilitate identification
  • Promote differentiation
  • Aid brand recall.

To achieve that, you must ensure that your company logo design and graphics stay consistent across all other branding assets and marketing channels. That’s how you provide higher brand recall.

Conversely, logos can be grouped in four categories:

  • Logotypes: The company uses distinctive typography to convey their brand name. For example Burberry, Coca-Cola, Stripe.
  • Monograms are a special mark, made out of the brand’s initials. For example IBM, McDonald’s, FedEx.
  • Abstract marks are non-representational marks, shown along with the company name. For example Apple logo , Nike, Chase bank, Target.
  • Descriptive marks are iconic symbols, representing the company’s products, services, or defining character. For example Shell, London Underground, Woolmark.

Brand Personality

Lastly, you have your brand personality — a group of traits that your brand conveys through tone of voice, brand colors, and other branding collateral.

The key element of brand personality is the brand voice — your unique way of communicating with your target audiences. Your voice should appeal to the way your target audience thinks and speaks, and, at the same time, bear a unique undertone, relevant to your brand.

A lot of brand differentiation strategies are aimed at honing that unique brand voice. If that’s what you are working on right now, here’s a quick exercise for helping you find your brand voice:

Step 1: Try to come up with three words that best describe your brand. For example: professional , educational , and transparent .

Step 2: Then add a set of extra definitions for each adjective. These are the characteristics that need to show up during your communication. For example:  Transparent: direct, authentic, trustworthy, genuine.

Step 3: Spell out the key do’s and don’t for achieving this ideal voice. Style this as direct instructions for your copywriters and communication team members. For example:

Educational1. Provide explanations and examples.

 

2. Back claims with data.

1. Add up confusion with conflicting information.

 

2. List unverified claims.

Step 4: Finally, continuously work on refining your brand voice. It will take several rounds of revising before you nail that ideal pitch. Your brand messaging will evolve and depending on the market response. So get back to your pillar points and review them for relevancy, originality, and alignment with your current priorities.

Brand Management Presentation Examples

Check our collection of brand management presentation examples. Our templates are compatible with PowerPoint and Google Slides.

1. Brand Strategy PowerPoint Template

presentation on brand management

Use This Template

2. Brand Identity Prism PowerPoint Template

presentation on brand management

3. Brand Positioning Map PowerPoint Template

presentation on brand management

4. Brand Essence Wheel PowerPoint Diagram

presentation on brand management

5. Brand Management PowerPoint Template

presentation on brand management

6. Brand Identity Prism Presentation Template

presentation on brand management

7. Brand Marketing PowerPoint Template

presentation on brand management

8. Brand Strategy Roadmap Template for PowerPoint

presentation on brand management

9. Brand Personality PowerPoint Template

presentation on brand management

10. Perceptual Map PowerPoint Template

presentation on brand management

To Conclude

Brand management companies will be the first to tell you that building a strong brand is a long-term investment. In this guide, we covered the tip of the iceberg, showing you which assets you have at your disposal and why they are crucial to long-term marketing and financial success. With that knowledge in tow, you can dive deeper into brand development and determine which areas of brand management need optimization at your company.

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Brand, Brand Consistency, Brand Management, Brand Positioning, Leadership, Marketing Strategy, Strategy Filed under Business

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presentation on brand management

Presentations bring brands to life

Good craftsmanship as a basis.

Notebook Content

Before we get to the performance part – and naturally for routine presentations, you’ve got this by now, they’re first-class – let’s look at the presentation:

  • You’ve programmed the PowerPoint master and set design guidelines, from the title slide to content slides: colors, layout, fonts, bullet points, charts, tables and stylistic elements. All in your corporate design.
  • You’ve thought about formats, file names, storage locations, versions and keeping files up-to-date.
  • You have a kind of basic company presentation or, better still, you’ve made a modular “presentation kit,” which is available to be used as the official template for various types of presentation.
  • As a skilled expert, you also pay attention to defined imagery, icons, headlining and corporate wording.
  • And, as a top professional, you’re concerned about addressing target groups, structure and composition. You want a logical narrative that takes into account the company’s objectives ‒ all the way to a conclusion that points to a desirable future outcome, not just a “thanks for your time” slide.

All done then, right?

Brands should be experienced

Precisely. This brings us to the performance part. Bring your brand to life based on the characteristics, values, and image objectives you defined, and – if you have a marketing slogan – based on the slogan that communicates the essence of your brand. 

Presentations are essential experiential touchpoints for your brand. They make it tangible, believable, exude its character and radiate its values. Both through its styling, its wording, in the narrative and via the people who present it. Together, they help the brand penetrate the market and exude the right feeling or character.

Brand expertise

Do a quick presentation brand check

PowerPoint isn’t just PowerPoint. It’s a vehicle for your brand management.

List your defined brand characteristics (for example: warmhearted, passionate, simple, quick, customer-oriented, unlike any other). Align all characteristics with the structure, composition, and key messages of your presentation. For example:

  • Customer-oriented… Does your title slide grab your recipients? How can your listeners relate to your presentation? How can they tell you’re talking specifically to them and no one else? How do you come across as customer-oriented? Or is your title slide still in the classic bureaucratic style, populated with title, date, name of the speaker or your company? Are you still thinking “I” or are you thinking “customer?”
  • Unlike any other … Is your presentation really that different to all the other presentations? Do you perhaps kick off with an unusual opening? Is your lateral thinking evident? What’s your unusual ending? Although “unusualness” is always relative to your brand’s attributes. What’s the significance of the brand attributes rooted in your corporate identity with regard to implementing and performing your presentation?
  • Do you have a claim or slogan? How does it run through the presentation? In allusions, wording and stories? How does it become tangible?
  • Have you trained everyone in the characteristics, image objectives and values that match what your presentation projects? Briefed the coach or trainer as to your brand image? Are the stories you want told clear and easy to repeat? To what extent are your speakers perceived as unusual, noticeably different, customer-oriented, or even human? How do you help them develop their performance so they come across that way?
  • Be honest: Is your presentation performance exciting? Does it make your audience smile at times? Are they nodding in agreement? Looking at you attentively?
  • How do you prepare for a presentation? What can you do afterwards to make the brand an experience?

This is only a tiny checkup. It would be, however, your routine check to ensure your talk or pitch is a lively performance on the presentation dancefloor. We often conduct checkups like this for our customers, but more thoroughly, and with positive results. Get in touch if you need a brand checkup, or simply a neutral perspective. Such feedback can be enlightening.

Most importantly: Simply be as unique as you are.

Contact us for a brand check.

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Free Brand Presentation Templates

By Joe Weller | November 2, 2021

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We’ve compiled the most useful collection of free brand presentation templates for chief marketing officers (CMOs), brand ambassadors, marketers, creative directors, and product managers. 

Included on this page, you’ll find a brand presentation template , a brand identity presentation template , a brand launch presentation template , and a brand logo presentation template , as well as a list of helpful tips for completing these templates .

Brand Presentation Template

Brand Presentation Template

Download Brand Presentation Template Microsoft PowerPoint | Google Slides

Use this comprehensive template to present your brand story to team members, clients, investors, or other stakeholders. Enter details about your company’s background, purpose, values, and culture to offer an introductory idea to your company’s brand. Next, describe your organization’s positioning and strategy, including the marketplace, long-term vision and strategy, and how the brand aims can help the company reach its goals. Finally, list your brand’s distinctive attributes, as well as any story-friendly facts and figures that support it. This template helps you create a visually dynamic, easy-to-follow brand story that is engaging, memorable, and inspires loyalty. 

For helpful details to ensure that your branding efforts are aligned with your company style guide, read our article on brand style guide templates .

Brand Identity Presentation Template

Brand identity presentation template

Download Brand Identity Presentation Template Microsoft PowerPoint | Google Slides  

A strong brand creates an emotional connection with its customers, which results in brand loyalty.  In order to foster lifelong partnerships that lead to upsell opportunities, you must first have a strong brand identity. 

This brand identity presentation template provides a step-by-step process for defining and refining it. Enter design goals and objectives, marketing materials, and details about your target audience. 

Next, define your brand’s call to action (i.e., the desired reaction from your target audience), and enter the brand look and feel, campaign message, competitive analysis, and any brand-related image details. This completely customizable template is the ideal presentation vehicle for your brand, from brainstorming stages to brand campaigns and launches.  

For helpful details on ensuring your branding efforts are effective, see read our article on brand audit templates .

Brand Guide Presentation Template

Brand Guide Presentation Template

Download Brand Guide Presentation Template Microsoft PowerPoint | Google Slides  

Use this customizable template with sample-answer text to capture and share your brand’s unique attributes. The template walks you through four primary company branding steps: who you are, what you do, how you do it, and why you do it. A strong brand increases your visibility in the marketplace by establishing an emotional reaction from potential and existing customers. This template will help you create that connection with customers through your branding efforts.

Brand Promotion Presentation Template

Brand Promotion Presentation Template

Download Brand Promotion Presentation Template Microsoft PowerPoint | Google Slides

This brand promotion presentation template includes a presentation-ready framework for everything you need to promote your brand. Enter company history, purpose, values, and culture details, what you do and why, and positioning and strategy details to reflect (or further define) the power of your brand. The template also includes a Brand Attributes section that includes space to note brand messaging, mission statement, vision, and brand personality, as well as an Executive Bios section to list key stakeholders and their role in strengthening your company’s brand. 

For helpful details on making your branding assets more effective, read this marketing asset management guide .

Brand Launch Presentation Template

Brand launch presentation template

Download Brand Launch Presentation Template Microsoft PowerPoint | Google Slides  

Use this dynamic brand launch presentation template to keep your team apprised of all brand-specific developments, from initial brainstorming sessions to brand launch. The template includes sections to note brand marketing guidelines, brand marketing materials, target audience, call to action, brand campaign look and feel, competitive analysis, and schedule. This template emphasizes key brand messaging, so you’ll be on-track for a successful brand launch and make an impression in the market. 

For more brand strategy resources and solutions, see our guide to effective brand asset management .

Luxury Brand Presentation Template

Luxury Brand Presentation Template PPT

Download Luxury Brand Presentation Template Microsoft PowerPoint | Google Slides  

This presentation template provides a professional, design-rich backdrop for your luxury brand. Whether your brand is in the jewelry, auto, real estate, fashion, or advertising industry — or another luxury vertical — this customizable presentation template prompts you to emphasize your brand’s unique value proposition. This all-inclusive luxury brand presentation template helps you to accurately define your one-of-a-kind brand story and highlight the brand’s high-end characteristics.

Brand Logo Presentation Template

Brand Logo Presentation Template

Download Brand Logo Presentation Template Microsoft PowerPoint | Google Slides  

Introduce or explain every facet of your logo with this easy-to-use brand logo presentation template. As the visual representation of your brand, your logo is the primary symbol connecting your company with your customers — as such, the template focuses on creative elements, such as imagery, tagline, verbiage, design style, colors, and other visual considerations. This template’s unique offerings provide ample space for you to brainstorm, develop, refine, or revise your logo for maximum visual appeal.

Brand Pitch Deck Template

Brand Pitch Presentation Deck Template

Download Brand Pitch Deck Template Microsoft PowerPoint | Google Slides

Your brand is primarily concerned with establishing and maintaining strong relationships among your organization, employees, business partners, and customers. In order to effectively present your brand, you need a dynamic way to pitch it to stakeholders. This brand pitch deck template is the perfect vehicle to introduce all of your brand’s crucial components (e.g., company history, values, purpose, positioning, strategy, and brand attributes), so that your audience feels inspired and invigorated by your offerings. 

For more on building strong brand frameworks, learn how to write a brand brief and download free templates .

What Is a Brand Presentation Template?

A brand presentation template provides a framework to showcase a brand’s attributes and market impact. A branding presentation template displays your company’s history, purpose, values, and visual qualities intended to establish connections with customers and inspire lifelong brand loyalty. 

As the primary storytelling vehicle for a company’s brand, a brand presentation template is a crucial means to condense and exhibit everything your brand represents. A brand has the power to build long-lasting trust with customers and the potential to increase loyalty and upsell opportunities. 

A brand presentation template helps you turn your brand into a “story” by providing a presentation outline. Use the template as a guide to ensure that you note every aspect that makes your brand powerful, unique, and effective. By using a brand presentation template, your company will be fully prepared for brand launches, product announcements, rebranding, internal branding efforts, and special marketing campaigns. 

In your presentation, include details about each of the following components to establish solid brand awareness: 

  • Company History: Provide company details, including your date of establishment, location, growth patterns, goals, and motivation.
  • Customers: Provide customer information and describe your target audience.
  • Customer Issues: Explain any issues or problems your customers face, and how your products and services help them solve these issues.  
  • Company Purpose: Provide details for why you’re in business, including the historical and ethical reasons, and what the company is passionate about.
  • Company Values: Define your company’s values and the principles that guide your company’s actions. 
  • Company Culture: Share information about your company’s culture and how it positively impacts your customers. 
  • What, Why, and How: Explain what you do as a company, how you do it, and why you do it. 
  • Company Vision: Add information about your company’s vision. Where do you want to be in the future, based on your organization’s aspirations and goals? 
  • Company Mission: Define your company’s mission and overall intention.
  • Positioning and Strategy: Provide details of the marketplace, your company’s long-term vision and strategy, and how your brand aims to meet and exceed your goals.
  • Brand Attributes: Add your brand attributes, including brand-related verbiage, imagery, design and style, logo, colors, and other visual considerations. 
  • Facts and Figures: Share brand story-friendly facts and figures about your company to support its effectiveness.
  • Executive Bios: Include brief biographical details for your brand’s primary stakeholders, including their background, current roles, and major contributions within your company.

Get the Most Out of Your Branding Efforts with Smartsheet for Marketing

The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.

Improve your marketing efforts and deliver best-in-class campaigns.

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25 Best Brand Strategy, Management, and Marketing Tools PowerPoint Templates

In powerpoint templates ,.

Brand Strategy, Management, and Marketing Tools PowerPoint Templates

When it comes to marketing your brand and  setting up the best branding strategy , a  well-designed brand strategy PowerPoint presentation template  can be a powerful tool. But with so many different PPT templates and designs available online , it can be hard to know where to start. In this blog post, we are going to help you to learn more about  brand strategy, brand management, and some brand marketing tools . We are also showcasing some of the  top brand strategy PPT templates  for setting up your  well-structured branding PPT presentation .

What is Branding?

Branding is the process of developing a name, symbol, or design that represents a company or product. Branding can be used to build loyalty among customers, differentiate a company from its competitors, and attract new customers. A strong brand can also increase the value of a company, making it more valuable to potential investors.

Branding has many different aspects, including name recognition, logo design, and advertising. A company’s brand should be carefully designed to reflect its values and mission. It should be memorable and recognizable so that customers can easily identify it. A company’s brand is often the most valuable asset it has. A brand can also make it easier for a company to enter new markets.

Branding is an integral part of any business and should be given careful consideration . A well-designed brand can help a company to succeed, while a poorly designed brand can hurt a company’s chances of success.

What is a Brand Strategy?

A brand strategy is a long-term plan for developing and maintaining a successful brand. It includes the development of a unique brand identity, as well as planning for how the brand will be positioned in the marketplace and communicated to consumers.

A strong brand strategy gives a company a significant competitive advantage in the marketplace and can help to build brand equity, which is the value of a brand that is based on consumer perceptions and associations.

A well-defined brand strategy also provides guidance on what messaging and visuals to use in marketing and advertising campaigns.

Developing a brand strategy needs a deep understanding of the company, its products and services, target markets, and competition. It also requires an understanding of consumer behavior, including what motivates people to purchase a particular product or service.

Comparison: Brand Strategy vs. Marketing Strategy

When it comes to business, the terms “branding” and “marketing” are often used interchangeably. However, there is a big difference between the two concepts. Branding is about creating and maintaining a certain image for your company, while marketing is about advertising your products or services to potential customers.

A brand strategy is about finding the right balance between these two concepts. It’s about creating a unique and memorable image for your company that will make you stand out from the competition while also making sure that your products or services are visible and attractive to potential customers.

Once you have a strong brand identity, you can start to focus on your marketing strategy . This is where you need to promote your products or services to potential customers. There are a variety of ways to do this, but it’s important that you find the right mix of strategies that will work most suitable for your company.

Your marketing strategy should be designed to reach your target audience and persuade them to buy your products or services. It should constantly be evolving and adapting to the changing needs of your customers.

A good marketing strategy will include a mix of traditional and digital marketing methods. Traditional methods such as television advertising, radio commercials, and print ads can still be effective , but you also need to take advantage of the latest digital marketing tools such as social media, website optimization, email marketing, etc.

It’s critical to remember that branding and marketing are two different things, but they both need to be given equal attention if you want to create a successful business. Your brand strategy should be the foundation of your business, while your marketing strategy should constantly be evolving to meet the needs of your customers.

How To Develop a Brand Strategy?

There is no single answer to this question since it depends on the specific goals and objectives of your business. However, there are some key steps you can take to develop an effective brand strategy.

  • Define Your Target Audience

Who are you trying to reach with your brand? This is an important question to answer as it will help guide the development of your branding strategy. Once you know who your target audience is, you can begin to develop messaging and visuals that will resonate with them.

  • Consider Your Competitors

Who are your competitors, and how are they positioning themselves in the market? This research will help you to understand what differentiates you from them and how you can best position your brand in the market.

  • Define Your Brand Pillars

What are the core values and messages that you want to communicate with your brand? These pillars will serve as a foundation for all of your branding activations moving forward.

  • Create a Visual Identity

Your visual identity is how your brand will be represented visually through things like your logo, color palette, and typography. This should be created in alignment with your brand pillars to ensure consistency across all touchpoints.

  • Develop Key Messaging

What are the key messages you want to communicate about your brand? These should be based on your brand pillars and target audience research. Your message should be clear, concise, and uniform across all channels.

  • Implement Your Strategy

Now that you have all of the elements of your branding strategy in place, it’s time to start implementing it across all touchpoints. This includes everything from your website to your social media accounts, marketing collateral, and beyond.

  • Evaluate and Adjust

As you implement your branding strategy, be sure to keep an eye on how it’s performing. Are you reaching your target audience? Are people engaging with your brand? What can you do to improve? Make adjustments as needed to ensure that your branding strategy is working effectively.

Best Brand Strategy, Management, and Marketing Tools PowerPoint Templates from SlideSalad

There are a lot of factors to consider when  creating a successful brand strategy . But with the help of the right PowerPoint template, you can make sure that your presentations are up to par. To help you find the  best brand strategy PowerPoint templates , we’ve rounded up some of the best options available on the SlideSalad Marketplace.

1. Brand Strategy PowerPoint Template Designs – Best PowerPoint Template for Illustrate the Components of a Brand Strategy

Brand Strategy PowerPoint Template Designs - Best PowerPoint Template for Illustrate the Components of a Brand Strategy

Are you looking for a professional, high-quality brand strategy PowerPoint template ? Look no further than our premium PPT template . Our stunning presentation template is designed to help you create a compelling brand strategy presentation quickly and easily.

This comprehensive brand strategy template comes with everything you need to create a beautiful brand strategy presentation, including:

  • Professional and modern designs
  • A selection of high-quality, fully editable slides
  • Easy to customize theme colors, vector fonts, and image layouts
  • A range of objects and infographic illustrations to choose from
  • Two display ratios of 4:3 and 16:9

Our brand tactics creative PowerPoint template is the perfect way to present your brand strategy to clients, investors, stakeholders, or colleagues. Impress your audience with a polished, professional presentation that is sure to leave a lasting impression. Why not try our brand identity PowerPoint template today? Buy a copy, and you can start using it right away.

2. Brand Positioning PowerPoint Template Diagrams – Comprehensive Successful Brand Positioning PPT Template Designs

Brand Positioning PowerPoint Template Diagrams - Comprehensive Successful Brand Positioning PPT Template Designs

Brand positioning is the process of establishing a brand in the minds of consumers as a leader in a particular category. This is done through a variety of means, including advertising, public relations, and social media. An effective brand positioning strategy must take into account the competition, the target audience, and the unique selling proposition of the brand. By clearly defining these three elements, a brand can create a position that is differentiated and compelling. Once a brand has been positioned, it is important to monitor and adjust the position as needed to ensure that it remains relevant and meaningful to consumers.

This complete brand positioning PPT template covers various brand positioning topics such as:

  • Anatomy of Brand Positioning
  • Significant Concepts
  • Strategy Objectives and Models
  • 3 Key Elements
  • Brand Positioning Framework and Process
  • Four Brand Positioning Statement and Worksheet
  • Brand Positioning Map – Perceptual Map (Price vs. Quality, Quality vs. Target Market, Quality vs. Cost)
  • Types of Brand Positioning Strategies
  • Reasons for Brand Repositioning
  • Importance of brand repositioning
  • Types of Repositioning

With a variety of drag and drop-ready diagrams , charts, and infographics , these unique slides will help you communicate your brand’s unique selling points and value proposition clearly and concisely. Whether you’re presenting to potential stakeholders, investors, clients, or customers, these branding PowerPoint templates will ensure that your message gets across loud and clear.

3. Brand Voice PowerPoint Template Designs – Personality and Emotion Infused Brand Voice PPT Theme Layouts

Brand Voice PowerPoint Template Designs - Personality and Emotion Infused Brand Voice PPT Theme Layouts

A brand voice is the character and personality of a company as expressed through its name, slogan, logo, and other marketing materials. The goal of a brand voice is to create an emotional connection with customers, conveying the company’s values and giving customers a sense of what it would be like to do business with them. In order to create a consistent brand voice, companies need first to identify their target audience and what they want to communicate about their company. Once that is established, companies can begin to develop the tone, style, and language that will be used in all of their marketing materials. By taking the time to create a strong brand voice, companies can give themselves a major competitive advantage in the marketplace.

Contents of this Best Brand Voice PPT Template:

  • What Is a Brand Voice?
  • Brand Voice vs. Brand Tone
  • Why is Brand Voice Important?
  • Why Do You Need a Brand Voice?
  • Why Does Your Company Need a Brand Tone of Voice?
  • The 6 Elements of a Stand-Out Brand Voice
  • Creating a Brand Voice
  • 5 Steps to Defining Your Brand Voice
  • 5 Tips For Developing Your Brand Voice
  • How to Find Your Brand’s Tone of Voice
  • Four Dimensions of Tone of Voice
  • The tone of Voice Dimensions
  • Tone Profile Example
  • Brand Archetype Wheel
  • Define Your Social Media Brand Voice
  • Brand Personality Framework
  • Positive Brand Personality Traits
  • Brand Voice Chart Example

It’s essential to maintain a consistent brand voice across all of your marketing communications. This PowerPoint template can help you ensure that your written and spoken communications are aligned with your brand identity. This modern PowerPoint template includes slides for defining your brand voice, developing key messaging, and creating promotional materials. Use this cool presentation template to create a cohesive brand voice that will resonate with your target audience.

4. Brand Pyramid PowerPoint Template Designs – Top Quality Brand Pyramid Framework Design Layouts for Microsoft PPT Presentations

Brand Pyramid PowerPoint Template Designs - Top Quality Brand Pyramid Framework Design Layouts for Microsoft PPT Presentations

One popular framework for thinking about brands is the Brand Pyramid, developed by branding experts Kevin Keller and Matti Sampson . In marketing, the Brand Pyramid is a tool used to evaluate the strength of a brand.

According to this model, there are five levels of a brand:

  • Performance

The Brand Resonance Pyramid is a tool used by marketing professionals to assess the strength of a brand. The pyramid has four levels, each representing a different aspect of brand resonance. The four levels are:

  • Relationships

The Brand Values Pyramid is a tool used by businesses to assess the strength of their brand. The pyramid consists of three levels of benefits, each of which represents a different aspect of the brand.

  • Self-Expressive Benefits
  • Emotional Benefits
  • Functional Benefits

Contents of this Best Brand Pyramid PPT Template:

  • What is the Brand Pyramid?
  • Brand Pyramid Template
  • Brand Resonance Pyramid
  • Keller’s Customer-based Brand Equity Pyramid
  • Brand Values Pyramid
  • Brand Essence Pyramid

5. Brand Equity PowerPoint Template Diagrams – Check Complete Value of Your Brand for Your Company

Brand Equity PowerPoint Template Diagrams - Check Complete Value of Your Brand for Your Company

In a nutshell, brand equity is the value of a brand. It’s what people think of when they hear or see the name of a product or company. Brand equity can be positive or negative, and it can be influenced by many factors, including advertising, reputation, and customer loyalty.

The elements of brand equity are:

  • Brand awareness
  • Brand association
  • Brand quality
  • Brand experience
  • Brand preference
  • Brand loyalty

Contents of this Best Brand Equity PowerPoint Template:

  • What is Brand Equity?
  • Elements & Components of Brand Equity
  • Brand Equity Model (Keller)
  • Aaker’s Brand Equity Framework
  • Duffy Brand Equity Cycle
  • Brand Equity & Brand Identity
  • Brand Equity Vs. Brand Value
  • Creating Brand Insistence
  • Steps to Calculate & Measure Brand Equity
  • Brand Equity Metrics
  • How to Build Brand Equity?
  • How Brand Equity Develops
  • Importance of Brand Equity
  • 15 Tips on Managing Brand Equity

This professionally designed Brand Equity PowerPoint Template is ideal for presentations about brand value, building brand awareness, managing a brand, marketing strategies, etc.

6. Brand Essence Wheel PowerPoint Template Diagrams – Affordable PPT Template for Showcasing the Core Identity of Your Company

Brand Essence Wheel PowerPoint Template Diagrams - Affordable PPT Template for Showcasing the Core Identity of Your Company

The Brand Essence Wheel is a powerful tool that can help businesses to define and communicate their brand identity. The wheel is divided into eight quadrants, each of which represents a different aspect of the brand. The eight quadrants are:

  • Authenticity
  • Differentiation
  • Personality

Businesses can develop a clear and compelling message that resonates with their target audience by thoughtfully considering each of these aspects. In addition, the Brand Essence Wheel can be a valuable framework for evaluating marketing campaigns and initiatives to ensure that they align with the core essence of the brand. Ultimately, by using the Brand Essence Wheel, businesses can ensure that their brand identity is clearly communicated and consistently applied across all touchpoints. This brand essence wheel PPT template can help you to capture and convey the unique personality of your brand.

7. Brand Identity Prism PowerPoint Template Diagrams – Amazing Design Examples and Six Elements of Jean-Noel Kapferer’s Brand Identity Prism

Brand Identity Prism PowerPoint Template Diagrams - Amazing Design Examples and Six Elements of Jean-Noel Kapferer's Brand Identity Prism

Kapferer’s Brand Identity Prism brand identity prism is a tool that can be used to help companies understand and create a strong, consistent brand identity. It does this by breaking down the various elements of a brand into  six separate but interconnected categories . These categories are known as the  brand’s core values, personality, culture, relationship, self-image, and user image . By understanding how each of these elements contributes to the overall brand identity, companies can create messaging and visuals that are more likely to resonate with consumers. In turn, this can help to build brand equity and loyalty. While the brand identity prism is not a silver bullet solution, it can be an extremely helpful tool for any company looking to create a strong, cohesive brand identity.

The Brand Identity Prism PowerPoint Template is a versatile and professional template that can be used for a variety of brand strategy presentations. This creative PPT template features a clean and modern design with a color scheme that can be customized to suit your needs. This beautiful template includes a variety of slide layouts, making it easy to create a custom presentation. This well-organized template is also fully compatible with all versions of PowerPoint.

8. Brand Asset Valuator PowerPoint Template Designs – Creative BAV Model Representation on PowerPoint Slides

Brand Asset Valuator PowerPoint Template Designs - Creative BAV Model Representation on PowerPoint Slides

The Brand Asset Valuator (BAV) is a tool that helps organizations assess the strength of their brand.

The BAV consists of four key dimensions:

  • Differentiating

By measuring these dimensions, the BAV provides valuable insights into how consumers perceive a brand. This information can then be used to guide brand strategy and ensure that the brand is meeting its goals. The BAV has been used by some of the world’s largest brands, and it is considered to be one of the most reliable measures of brand strength. If you are looking to assess the health of your brand, the Brand Asset Valuator is a valuable tool that can provide valuable insights.

9. Brand House PowerPoint Template Designs – Best Example of a Cool and Useful Tool for Brand Marketers

Brand House PowerPoint Template Designs - Best Example of a Cool and Useful Tool for Brand Marketers

A Brand House is a guide that helps companies and brand marketers keep their branding on track.

The five key elements of a brand house are:

  • Brand Positioning
  • Brand Attributes
  • Brand Pillars
  • Proof Points

The Big Idea is the company’s overarching mission or message. Brand Positioning is how the company wants to be seen in the marketplace. Brand Attributes are the core values that the company wants to be known for. Brand Pillars are the areas of focus that will help the company achieve its Big Idea. Proof Points are the concrete examples that support the company’s claims about its brand attributes. By keeping these elements in mind, companies can ensure that their branding is consistent and effective.

The Brand House PPT Template is a sleek and professional template ideal for corporate presentations. This best business presentation template features a modern design with clean lines and ample white space to keep your audience focused on your content. This multipurpose brand strategy template includes a variety of slides in 4:3 and 16:9 widescreen formats.

10. North Star Metric PowerPoint Template Designs – Beautiful Way to Illustrate Company’s Long-Term Success

North Star Metric PowerPoint Template Designs - Beautiful Way to Illustrate Company's Long-Term Success

North Star Metric PPT Template is a handy tool for business professionals who want to track their company’s progress. This top business strategy PPT template includes slides for tracking important metrics such as customer satisfaction, employee satisfaction, and revenue. The North Star Metric PowerPoint Template is a great way to stay on top of your company’s progress and ensure that you’re making the most of your resources.

With the North Star Metric PowerPoint Template, you can:

  • Keep track of your company’s progress with ease
  • Identify areas of improvement
  • Make data-driven decisions

The North Star Metric PowerPoint Template is an essential tool for business professionals who want to stay on top of their company’s progress. Purchase and download this infographic template today and start tracking your company’s most important metrics. You can download and try some of our free PowerPoint templates too.

Contents of this Comprehensive North Star Metric PowerPoint Template:

  • What is The North Star Metric (NSM)?
  • North Star Metric Factors
  • North Star Metric vs. One Metric That Matters (OMTM)
  • Benefits of North Star Metric (NSM)
  • Why Use NSM & OMTMs
  • North Star Metrics Categories
  • Input Levers For Impacting Your North Star Metrics
  • How to Find Your North Star Metric?
  • 6 Essential Steps to Choose Your North Star Metric
  • Attributes of a Good North Star Metric
  • Examples of North Star Metrics
  • The Pros and Cons of a Single North Star Metric

11. Value Proposition PowerPoint Template – Innovate PPT Presentation Theme for Increasing Your Business’s Value Proposition

Value Proposition PowerPoint Template - Innovate PPT Presentation Theme for Increasing Your Business's Value Proposition

A value proposition is a brief statement that describes the unique value that your product or service provides to your customers. It explains what benefit your offer brings to your target market and how you will meet their needs better than any other option. A strong value proposition is essential for any business, as it helps you to stand out from the competition and attract potential customers. However, crafting a compelling value proposition is not always easy. It requires careful research into your target market and a deep understanding of their needs and desires. But if you can develop a persuasive value proposition, it will be well worth the effort.

If you’re looking for a professional and eye-catching PowerPoint template to make your value proposition stand out, then look no further! Our Value Proposition PPT Template comes with everything you need to make an impactful presentation.

Contents of this Appealing Value Proposition PowerPoint Template:

  • What is a Value Proposition?
  • Value Proposition Criteria
  • Value Proposition Spectrum
  • Value Proposition Builder Framework
  • Value Proposition VS. Customer Segment
  • Value Proposition & Identification
  • Creating The Value Proposition?
  • 4 steps for Creating a Winning Value Proposition
  • Components of a Strong Value Differentiation
  • Value Proposition Template
  • Ten-Point Value Proposition
  • Value Comparison Matrix
  • Customer Value Map
  • Competitive Positioning Map
  • Prioritization Value Map
  • Value Proposition Message Flow
  • Value Proposition Canvas
  • Value Proposition – Business Model
  • Customer Value Canvas
  • How to Write a Unique Value Proposition
  • Value Proposition Statement Templates

12. Unique Selling Proposition PowerPoint Template Designs – Attractive Unique Selling Point (USP) Presentation Designs and Infographic Layouts

Unique Selling Proposition PowerPoint Template Designs - Attractive Unique Selling Point (USP) Presentation Designs and Infographic Layouts

A unique selling proposition (USP) is a feature that makes a product or service stand out from the competition. It is what sets the company or product apart from its competitors and helps it to attract and retain customers. USPs can be based on anything that differentiates the company or product from its rivals, such as price, quality, innovation, customer service, or even the company’s unique brand identity . In order for a USP to be truly effective, it must be relevant to the target market and be something that the competition cannot easily copy. Finding and articulating a strong USP is an essential step in developing a successful marketing strategy.

If you’re looking for a clean , modern, and professional brand strategy PowerPoint template to showcase your unique selling proposition, look no further than this one. This recommended PPT template comes with slide designs that are perfect for highlighting your key USPs, and it also includes plenty of helpful features to make your presentation stand out. With this best fully customizable PPT template, you’ll be able to engage your audience and leave a great impression.

Contents of this Recommended Unique Selling Proposition PowerPoint Template:

  • What is a Unique Selling Proposition (USP)?
  • What are the three parts of a unique selling proposition?
  • Why does your company need a USP?
  • Importance of Unique Selling Proposition
  • The Advantages of a Clearly Defined USP
  • Competitive Advantages of a USP
  • Unique Selling Proposition (USP) Illustration
  • USP Requirements
  • What Makes a Product/Service or Brand Unique?
  • How to Create an Emotional Selling Point
  • What Makes a Good USP?
  • Three Types of Unique Selling Propositions
  • How To Develop Your USP?
  • What are The Steps To Make a USP?
  • How To Create A Unique Selling Proposition
  • Where Does a Unique Selling Proposition Show Up?
  • USP Checklist
  • Unique Selling Point Canvas
  • Unique Selling Proposition (USP) Template

13. 6W Model of Customer Analysis PowerPoint Template – Stunning Visual Representation of 6W Model of Customer Analysis

6W Model of Customer Analysis PowerPoint Template - Stunning Visual Representation of 6W Model of Customer Analysis

The 6W Model of Customer Analysis is a powerful tool that can help businesses to understand their customer base. By identifying the Who, What, Where, When, Why, and How  of their customers, businesses can gain a deeper insight into their needs and motivations. This, in turn, can help companies to better target their marketing and sales efforts and to improve their overall customer experience. The 6W Model can also be used to assess the effectiveness of current customer engagement strategies and to identify areas for improvement. By taking the time to understand the 6W Model of Customer Analysis, businesses can gain valuable insights into how to serve their customers better.

14. Customer Value Proposition PowerPoint Template – Elegant Business or Marketing Statement PPT Template for Products and Services

Customer Value Proposition PowerPoint Template - Elegant Business or Marketing Statement PPT Template for Products and Services

A customer value proposition is a statement that articulates the unique value that a company offers to its customers. It should describe how the company plans to solve the customer’s problem better than any other competitors in the market. The customer value proposition should be clear, concise, and easy for potential customers to understand. It should also be aligned with the company’s business model and core values. Ultimately, the customer value proposition is the foundation of a company’s sales and marketing efforts. It should be used to guide all decisions about what products or services to offer, how to position them in the marketplace, and how to communicate with potential customers. By clearly articulating its value proposition, a company can set itself apart from its competitors and attract new business.

15. Simon Sinek’s Golden Circle Model PowerPoint Template – Powerful Decision-Making Strategy of Sinek’s Theory Value Proposition

Simon Sinek’s Golden Circle Model PowerPoint Template - Powerful Decision-Making Strategy of Sinek's Theory Value Proposition

Simon Sinek’s Golden Circle Model is a powerful tool for understanding how businesses operate and how to create an effective marketing strategy. The model states that businesses should start with WHY they do what they do, then move on to HOW they do it, and finally WHAT they do. This simple but profound idea has had a major impact on the way businesses operate and has helped countless organizations to achieve their goals. By understanding the Golden Circle Model, businesses can tap into the power of purpose and create a more sustainable and successful organization.

16. Customer Journey Maps PowerPoint Template Diagrams – Recommended Buyer/User/Customer Path Visual Representation on PowerPoint

Customer Journey Maps PowerPoint Template Diagrams - Recommended Buyer/User/Customer Path Visual Representation on PowerPoint

A customer journey map is a tool used by businesses to track and understand the customer experience. By mapping out the various touchpoints (Awareness, Consideration & Conversion) that a customer has with a company, businesses can identify areas for improvement and optimize the customer experience. Journey maps can be used for a variety of purposes, from understanding how customers interact with a product or service to designing better onboarding experiences. When used correctly, customer journey maps can be a powerful tool for improving the customer experience .

Contents of this Innovative Customer Journey Maps PowerPoint Template:

  • Customer’s Journey Process
  • Customer Journey Life Cycle
  • The Key Steps of the Customer Journey
  • Fully Editable Customer Journey Maps Templates and Examples

17. Buyer Persona PowerPoint Template Diagrams – Most Adapted Research-based Profile of Buyers or Customers

Buyer Persona PowerPoint Template Diagrams - Most Adapted Research-based Profile of Buyers or Customers

In marketing, a persona is “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” The creation of personas helps businesses hone their marketing messages to better target their intended audience. When developing personas, companies consider factors such as age, gender, income, location, hobbies, and interests. By understanding the profiles of their ideal customers, businesses can create more effective marketing campaigns that resonate with their target audience. As a result, companies that utilize personas are more likely to see a higher ROI on their marketing efforts. Persona can be an essential tool for any business that wants to succeed in today’s competitive marketplace .

18. Customer Pain Points PowerPoint Template Designs – Colorful Design Theme for Illustrating Challenges and Problems of Customers

Customer Pain Points PowerPoint Template Designs - Colorful Design Theme for Illustrating Challenges and Problems of Customers

A customer pain point is any difficulty or frustration experienced by a customer when interacting with a company. Customer pain points can occur at any stage of the customer journey, from awareness to purchase and beyond. Common causes of customer pain points include product defects, poor customer service, and inconvenient return policies. Understanding and addressing customer pain points is essential for any business that wants to retain its customers and grow its sales. By taking steps to reduce friction at every touchpoint, businesses can create a smoother and more satisfying customer experience. In turn, this can lead to higher levels of customer satisfaction and loyalty. By taking the time to understand and address customer pain points, businesses can lay the foundation for long-term success.

Four Types of Customer Pain Points:

  • Financial Pain Points
  • Productivity Pain Points
  • Process Pain Points
  • Support Pain Points

Contents of this Elegant Customer Pain Points PowerPoint Template:

  • What are Customer Pain Points?
  • 4 Types of Customer Pain Points
  • Customer Pain Point Examples
  • How to Identify Customer Pain Points?
  • Questions That Can Identify a Customer’s Pain Points
  • What To Do Once You’ve Identified Pain Points

19. Competitor Analysis PowerPoint Template – Super Clean Competitive Analysis Infographic Diagrams, Shapes, and Objects for PPT

Competitor Analysis PowerPoint Template - Super Clean Competitive Analysis Infographic Diagrams, Shapes, and Objects for PPT

Competitor analysis is an essential part of any business plan . By understanding the strengths and weaknesses of your competitors, you can develop strategies to improve your own business. There are several key components of competitor analysis. First, you need to identify your competitors. This can be done by conducting market research or simply asking your customers who else they consider when making a purchase. Once you have identified your competitors, you need to gather information about their businesses. This can include their sales figures, marketing budget, and target market. With this information in hand, you can begin to develop strategies to improve your own business. By understanding your competition, you can make your business more successful.

Features of the Colorful Premium Microsoft PowerPoint Presentation Template:

  • Completely editable unique slides
  • Unlimited premade color schemes (Unlimited brand colors)
  • Resizable vector icons, objects, and image layouts
  • Vector infographics
  • Royalty-free stock photos
  • Fully editable data charts, graphs, and tables
  • Vector country map for representing locations
  • One-time purchase
  • Free lifetime updates
  • Free lifetime support

Contents of this Attractive Competitor Analysis PowerPoint Template:

  • What is Competitive Analysis?
  • Goals of a Competitor Analysis?
  • Competitors Analysis Process
  • The Advantages of a Competitors Analysis
  • Criteria to Compare Your Business
  • Sources of Information
  • Current Company Challenges
  • Comparison of Competitors
  • Ranking of Competitors Slide
  • Identifying the Competitors Slide
  • Overview of the Main Competitors
  • Market Position Of Competitors
  • Internal / External Competitor Portfolio Analysis
  • Competitive Strengths Portfolio Analysis
  • Evaluation of Individual Competitors
  • Assessment and Market Position Of Competitors
  • Comparison of Customized Performance Profiles
  • Classification Of The Competitors’ Market Attractiveness And Market Share
  • Competitors Analysis – Strategic Advantage
  • SWOT Analysis
  • Porter’s Five Forces Model
  • Growth-Share Matrix – BCG Matrix
  • Perceptual Mapping
  • Competitive Analysis Value Map
  • Competitors Locations Templates
  • Sales Performance of Competitors
  • Development (Market Share and Sales Revenues)
  • Average Price – Competitors Analysis
  • Social Media Comparison
  • Comparison Slides

20. Perceptual Map PowerPoint Template Diagrams – Minimalist Infographic Templates of Diagrammatic Technique Used by Market Researchers

Perceptual Map PowerPoint Template Diagrams - Minimalist Infographic Templates of Diagrammatic Technique Used by Market Researchers

Perceptual Map is one of the best brand strategy management, and marketing tools PowerPoint theme you can use in your business. In marketing, a perceptual map is a graphical representation of how consumers perceive a given brand or product in relation to other competing products. In other words, it allows businesses to see how their product is positioned in the minds of consumers. Perceptual mapping can be used to understand consumer preferences and make decisions about product positioning, pricing, and marketing strategy. The most common type of perceptual map is a four-quadrant map, which plots two critical dimensions of perception (e.g., quality and price) on an X and Y-axis . Other types of maps may include more than two dimensions, but the four-quadrant map is the most commonly used. Businesses can create their own perceptual maps or hire a marketing research firm to conduct consumer research and develop the map. You can also check our premium Google Slides Themes and premium Keynote Templates too. Download this top brand marketing theme today!

21. Marketing Mix Diagrams PowerPoint Presentation Template – Graphical Representation of Well-organized Concepts, Definition, and Diagrams of 4Ps

Marketing Mix Diagrams PowerPoint Presentation Template - Graphical Representation of Well-organized Concepts, Definition, and Diagrams of 4Ps

The Marketing Mix, also known as the 4P’s of Marketing, is a business tool used by marketers to describe the ideal combination of factors that will influence demand for a product or service.  The four Ps stand for product, price, place, and promotion.   The 7Ps of Marketing include the addition of people, process, and physical evidence.  Product is the first element of the marketing mix and refers to the offering that a company provides to its customers. It can be a physical good or service. Price is the second element of the marketing mix and refers to the amount that customers are willing to pay for a product or service. The place is the third element of the marketing mix and refers to the location where customers can purchase a product or service. Promotion is the fourth element of the marketing mix and refers to the activities that promote a product or service to customers. People are the fifth element of the marketing mix and refer to employees who interact with customers. Processes are the sixth element of the marketing mix and refer to company procedures such as order fulfillment. Physical evidence is the seventh and final element of the marketing mix and refers to environmental cues that customers experience when interacting with a product or service, such as packaging or store layout.

22. Pricing Policy and Strategy PowerPoint Template – Minimal Graphics and Vector Illustrations of Pricing Strategies in Marketing

Pricing Policy and Strategy PowerPoint Template - Minimal Graphics and Vector Illustrations of Pricing Strategies in Marketing

A pricing policy and strategy is a plan implemented by a company to maximize its profits. The plan involves setting the price of a product or service based on market demand, competition, and the company’s overall objectives. In order to maximize profits, companies must first understand their costs. This includes the cost of production, marketing, and distribution. Once these costs are known, companies can then set a price that will allow them to make a profit while also appealing to customers. There are many different pricing strategies that companies can use, and the type of strategy selected will often depend on the products or services being offered. Ultimately, the goal of any pricing policy and strategy is to help a company reach its financial goals .

Contents of this All-in-one Pricing Policy and Strategy PowerPoint Template:

  • Pricing Policy Definition
  • Pricing Policy, Price Structure, And Pricing Strategy
  • Prominent Role Of Pricing In The Marketing Mix
  • Pricing Policy Importance
  • Why is Pricing critical?
  • Price Impacts Both Demand & Supply
  • The Importance of a Pricing Policy For a Business
  •  Strategic Pricing Pyramid
  • Pricing Strategies
  • Price Progression Strategy
  • Competitive Pricing Strategies
  • 8 Effective Pricing Strategies
  • 9 Pricing Strategies To Maximize The Profit
  • Marketing Mix Price – Pricing Strategies
  • Types Of Pricing Strategies
  • Price Setting: 6 Steps Process
  • Strategic Planning For Price
  • Well Informed Pricing
  • Estimated Benefits of a Pricing Management Project
  • 3 Key Questions Senior Executives Need To Answer
  • Pricing Maturity Level
  • Pricing Roadmap
  • Skimming and Penetration Pricing
  • Using The Value-Based Method to Set The Price
  • Pricing For Profit
  • Price Structure And Rules
  • Pricing Policy Factors & Objectives
  • Factors Involved in Pricing Policy
  • Internal And External Factors
  • Factors For Price Determination
  • Cost-Based vs Value-Based
  • Pricing Policy Objectives Of A Company
  • Objectives of Pricing Policy
  • Pricing Policy Methods
  • Pricing Decision Model & Framework
  • Pricing Policy Tools
  • Pricing Policy Implementation Tips
  • Considerations Involved in Formulating the Pricing Policy
  • Pricing Policy Ideal Process Model
  • Pricing Policy Errors & Issues
  • Mistakes Made During Implementation of Pricing Policy
  • Key Common Root Causes of Pricing Issues
  • Pricing Policy Risks
  • Pricing Policy Checklists

23. Kotler’s Pricing Strategies PowerPoint Template Designs – Stylish PPT Presentation of Nine Quality-Pricing Strategy Theory of Philip Kotler

Kotler’s Pricing Strategies PowerPoint Template Designs - Stylish PPT Presentation of Nine Quality-Pricing Strategy Theory of Philip Kotler

Dr. Philip Kotler is a world-renowned marketing professor who has developed several pricing strategies that are used by businesses today.

The nine quality pricing strategies of Dr. Philip Kotler:

  • Price Skimming
  • Penetration Pricing
  • Odd-Even Pricing
  • Prestige Pricing
  • Premium Pricing
  • Value-Based Pricing
  • Loss Leader Pricing
  • Bundle Pricing
  • Psychological Pricing

Each of these strategies has its own advantages and disadvantages, and businesses must carefully consider which strategy is best for their products or services.

24. STP Marketing Mix PowerPoint Template Diagrams – Most Popular Segmentation, Targeting, and Positioning Marketing Model

STP Marketing Mix PowerPoint Template Diagrams - Most Popular Segmentation, Targeting, and Positioning Marketing Model

The STP marketing mix is a process that companies use to identify and target specific markets for their products or services. The process involves segmenting the market, targeting a particular segment, and then positioning the product or service in a way that resonates with the target market . Segmentation involves dividing the market into distinct groups based on shared characteristics. Targeting involves choosing which segment to focus on, and positioning involves crafting a message that will appeal to the target market. By using the STP marketing mix, companies can ensure that they are reaching the right people with the right message. Purchase, download, and try this influential pitch deck PowerPoint presentation template.

Contents of this Corporate STP Marketing Mix PowerPoint Template:

  • STP Model – Segmentation Targeting & Positioning
  • STP Model – Approaching
  • STP – Market Segmentation
  • STP – Targeting
  • Evaluating Target Markets Process
  • Consumer Markets
  • Business Markets
  • Geographic Segmentation
  • Demographic Segmentation
  • Psychographic Segmentation
  • Market Segmentation Evaluation
  • Understanding Customer Needs
  • Customer Segmentation
  • Targeting Strategies
  • STP – Positioning Process
  • STP Marketing Mix Template
  • Positioning Strategies
  • Positioning Strategies Services Sector
  • 2×2 Product Positioning Map Template
  • Product Positioning
  • Competitor Positioning
  • Competitive Landscape
  • Strategic Positioning

25. POST Method PowerPoint Template Diagrams – Most-downloaded PPT Template of Forrester’s POST Method for Successful Social Media Campaigns

POST Method PowerPoint Template Diagrams - Most-downloaded PPT Template of Forrester’s POST Method for Successful Social Media Campaigns

The POST Method is a framework developed by Forrester for thinking about the relationship between people, objectives, strategy, and technology. The acronym stands for People, Objective, Strategy, and Technology . The POST Method is designed to help organizations align their business objectives with the right technology solutions.

  • The first step is to identify the people who will be using the technology. This includes understanding their needs, pains, and goals.
  • The second step is to identify the business objectives that the technology will help to achieve.
  • The third step is to develop a strategy for how the technology will be used to achieve those objectives.
  • The fourth and final step is to select the right technology solution.

The POST Method provides a structured way of thinking about how people, objectives, strategy, and technology can work together to achieve business goals.

Conclusion: Finding a Best Brand Strategy PowerPoint Template

A best brand strategy PPT template can help you create a powerful and professional branding presentation . We have provided a few tips to help you choose the right template for your needs, as well as some resources to get you started. With the right tools in hand, you can c reate an engaging and effective presentation that will help your business succeed. Instead of downloading a free PowerPoint template, buy and download a professional premium brand strategy PowerPoint template from the SlideSalad product catalog.

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25+ Best Brand Presentation Templates & Examples

When it comes to showcasing a brand’s identity, values, and unique selling propositions, visuals play an indispensable role and presentations remain one of the most effective tools.

To help depict a brand’s story in the most compelling way, a well-structured brand presentation template is a must-have asset. We’ll help you find the perfect presentation template for your project.

In this post, we showcase the best brand presentation templates , hand-selected for their aesthetic alignment with various branding strategies, their functionality, and their adaptability to different storytelling styles.

From sleek and modern templates that speak to innovative brands, to warm and organic designs for those with a story rooted in tradition, our list of presentation templates ensures that your brand’s voice is not just heard, but felt. Have a look and see for yourself.

2 Million+ PowerPoint Templates, Themes, Graphics + More

Download thousands of PowerPoint templates, and many other design elements, with a monthly Envato Elements membership. It starts at $16 per month, and gives you unlimited access to a growing library of over 2,000,000 presentation templates, fonts, photos, graphics, and more.

Ciri Template

Ciri Template

The X Note

Modern PPT Templates

New & innovative.

Business PPT Templates

Business PPT Templates

Corporate & pro.

BeMind Minimal Template

BeMind Minimal Template

Animated PPT Templates

Animated PPT Templates

Fully animated.

Explore PowerPoint Templates

Coverse – Modern Brand Presentation Template

Coverse - Modern Brand Presentation Template

Coverse is a modern PowerPoint template that offers a sleek and contemporary design for brand presentations. It includes 20 unique layouts that have been meticulously crafted. Features include image placeholders, a full HD resolution of 1920 x 1080 pixels, versatile layout, text variations, business guideline pages, and much more.

Vaselina – Brand Presentation PowerPoint Template

Vaselina - Brand Presentation PowerPoint Template

Vaselina PowerPoint template is a professionally created and fully customizable slideshow for brand presentations. With its chic, ultramodern design, 20 unique layouts, easy-to-edit elements, and full HD frames, this template allows for individualized presentations that rely on your images and unique brand story.

Imagine – Brand PowerPoint Presentation Template

Imagine - Brand PowerPoint Presentation Template

Imagine is a versatile PowerPoint template perfect for modern brands. With its 30 customizable slides, it’s great for showcasing various fields like photography, business, fashion, and more. Its smooth 16:9 ratio guarantees pixel-perfect imagery. Plus, it features easy-to-use drag-and-drop placeholders and a selection of free fonts.

Nanase – Brand Presentation PowerPoint Template

Nanase - Brand Presentation PowerPoint Template

Nanase is a sleek, professionally designed PowerPoint template, perfect for brand presentations. The ultra-modern design features 35 unique layouts, easy image placeholders, and customizable text variations. Crafted with attention to detail, it’s multipurpose, and suitable for business, portfolio, corporate, branding, and advertising presentations.

Stint – Creative Brand Presentation Template

Stint - Creative Brand Presentation Template

Stint is a premium PowerPoint template specially designed with an aesthetically minimal design for fashion or lifestyle brand companies. This high-resolution template comes with 34 modern, unique slides that are easily edited and customized to your needs, and includes features like drag-and-drop image placeholders, free fonts, vector icons, master slides, and more.

Brand Proposal Presentation Template

Brand Proposal Presentation Template

This is a PowerPoint template that will elevate your brand presentations with its vibrant, professional design. It boasts a range of dynamic features such as photo layouts, infographics, tables, vector icons, and diagrams to effectively portray your work and company profile.

Brand Guideline Presentation Template

Brand Guideline Presentation Template

Another PowerPoint template to craft professional branding presentations for modern companies. It sports a minimal design and allows easy integration of your logos, images, and brand colors. This template features 25 unique slides covering different sections such as Cover, Brand Overview, Typography, and Contact. The elements are resizable, and the template can be exported as a PDF or PPTX for easy sharing with clients.

T’Lady – Brand Presentation Deck Template

T'Lady - Brand Presentation Deck Template

T’Lady is a distinctive, professionally designed PowerPoint template suitable for any presentation need. Especially suitable for fashion brand presentations, the template offers a variety of layout and text variations, easy image placement, and customization features, including effortless color change and unique portfolio slides.

Celtic – Brand Strategy Presentation Template

Celtic - Brand Strategy Presentation Template

The Celtic PowerPoint template offers over 35 creatively designed slides tailored for brand presentations. With HD resolution and a modern, unique layout, it provides a platform to showcase your business in an engaging but simple way. Its user-friendly design makes customization easy, with drag-and-drop image placeholders and free fonts.

Brand Guideline Presentation Template

A PowerPoint template ideal for outlining your brand’s rules and guidelines. It will save you all the hard work of creating one from scratch. It’s easy to customize this professional and minimalistic asset with your logo, images, brand colors, and typography. With over 30 unique slides including a cover page, content overview, mission and vision, and specific sections for logo, color palette, typography, and more.

Barriers – Modern Brand Presentation Template

Barriers - Modern Brand Presentation Template

The Barriers is a polished and ultra-modern PowerPoint template designed with meticulous attention to detail. It features 20 unique layouts varying in design and text, a 1920 x 1080 px resolution, image placeholders, and a simple drag & drop function. Perfect for presenting modern brands, it is easy to customize, fully editable, and comes with free support.

Volosa – Brand Fashion Presentation

Volosa - Brand Fashion Presentation

Volosa is a thoughtfully designed PowerPoint template specifically tailored for fashion brands seeking an up-to-date and chic design style for their presentations. Boasting 24 unique slides, image placeholders, high-resolution design, the flexibility of layout and textual variations, and user-friendly Slide Master features for easy customization, Volosa offers intriguing details, expertly crafted for your convenience and branding needs.

Commerca – Brand Guideline Presentation Template

Commerca - Brand Guideline Presentation Template

Commerca is a highly versatile and professional PowerPoint template, perfect for brand presentations. The template features over 30 unique slides, equipped with media and image placeholders for easy customization. It also includes editable maps, resizable vector elements, and offers unlimited color options.

Stylish Brand Guidelines Presentation Template

Stylish Brand Guidelines Presentation Template

This is an easy-to-use PowerPoint template that allows you to effortlessly customize your brand presentation with your logo, images, colors, and typography. It has 34 editable pages full of features such as resizable vector elements, editable charts, infographics, and a plethora of sections that cover everything from brand values, photography style to social media and more.

Bold Brand Proposal Presentation Deck Template

Bold Brand Proposal Presentation Deck Template

Another PowerPoint template designed for modern brand presentations. Easy to use, it is perfect for showcasing your talents, products, or services in a stunning, professional style. The template features a master slide layout, 20 unique animated slides, theme color adaptation, and resizable vector elements.

Altto – Modern Brand Presentation Template

Altto - Modern Brand Presentation Template

Altto is a modern brand presentation template, perfect for contemporary companies looking to elevate their PowerPoint presentations. Boasting a professional design created with meticulous attention to detail, it features 20 unique layouts, image placeholders, various text formations, and business guideline pages.

Bara – Brand Presentation PowerPoint Template

Bara - Brand Presentation PowerPoint Template

The Bara PowerPoint template is an ultra-modern, professionally designed slideshow ideal for showcasing brand concepts. Boasting 20 unique layouts, flexible text variations, and a drag-and-drop image feature, this 1080p, fully editable template truly simplifies content presentation.

Aesthetic Brand Guidelines Powerpoint Presentation

Aesthetic Brand Guidelines Powerpoint Presentation

This is a beautifully crafted PowerPoint template that serves as a visually appealing guide for your brand’s identity. It features a modern, aesthetically pleasing design that promotes a consistent brand image. Ideal for organizations in various stages of brand definition, this fully customizable template boasts a unique layout, free fonts, and drag-and-drop image placeholders.

Trendy Brand Guidelines Presentation Template

Trendy Brand Guidelines Presentation Template

This is a sleek and unique PowerPoint design perfect for creating brand guideline presentations. It comes with 30 different slide layouts that you can tailor to your brand’s style, including a drag-and-drop function for easily replacing photos. With resizable vector elements, a full HD 16:9 ratio, and free fonts, this template makes professional presentation creation straightforward and enjoyable.

Azura – Brand Strategy Presentation Deck

Azura - Brand Strategy Presentation Deck

Azura is a powerful, contemporary PowerPoint template perfect for showcasing brand strategies and company profiles. This professional template offers a clean design with creative photo layouts, infographics, editable vector icons, and diagrams. It’s user-friendly, easily customizable, and available across multiple formats.

Brand Proposal PowerPoint Presentation Template

Brand Proposal PowerPoint Presentation Template

Take your brand presentations to the next level with the Riya PowerPoint template. This straightforward yet powerful template features contemporary design elements like creative photo layouts, infographics, tables, vector icons, and diagrams, highlighting your work and company profile in a fresh way.

Colorful Brand Presentation Template

Colorful Brand Presentation Template

This is a vibrant and distinctive PowerPoint template suitable for a vast range of presentations. This asset is not only professional and ultramodern, but its design is also crafted meticulously for optimal display. Key features include image placeholders, multiple layout variations, business guidelines pages, easily customizable elements, and a unique color change mechanism.

Minimal Brand Proposal Presentation Template

Minimal Brand Proposal Presentation Template

This minimal PowerPoint template makes it convenient for you to set up your brand’s proposition for clients. Boasting a clean, timeless aesthetic, this template comes with 20 unique slides and resizable elements, it also offers myriad sections such as Welcome, About, Special Service, and Contact. The straightforward design and adaptability serve a range of clients superbly.

Free Brand Presentation Templates

Free urban clothing brand pitch deck presentation.

Free Urban Clothing Brand Pitch Deck Presentation

This is a modern pitch deck template for branding presentations. It’s especially perfect for modern, urban clothing brands and fashion brands to present their brand identities. The template includes 32 unique slides and it comes in PowerPoint and Google Slides formats.

Free Brand Identity Presentation Template

Free Brand Identity Presentation Template

A creative and minimalist brand presentation template featuring simple colors and illustrations filled with geometric shapes. This template is ideal for presenting bold brand identity designs. It includes fully customizable slides.

Free Social Media Branding Guidelines Presentation

Free Social Media Branding Guidelines Presentation

A very colorful and stylish brand presentation template for PowerPoint and Google Slides. This template features 28 unique slides full of gradient colors and stylish typography. It’s perfect for presenting social media branding guidelines for modern businesses.

Free Brand Key Pitch Deck Presentation

Free Brand Key Pitch Deck Presentation

This PowerPoint template features a very simple slide design that effectively highlights your content above all else. It includes lots of useful slides with editable vector graphics, maps, charts, and more.

Free Sports Brand Marketing Plan Presentation

Free Sports Brand Marketing Plan Presentation

Even though this PowerPoint template is designed with sports brands in mind, you can easily customize the slides to create presentations for many other types of brands as well. It also comes in Google Slides format.

👀 Turn any prompt into captivating visuals in seconds with our AI-powered design generator ✨ Try Piktochart AI!

How to Nail Your Brand Presentation: Examples and Pro Tips

featured image for how to make a branded presentation

Back in the day, “branding” and “brand image” were concepts restricted to large corporations with hefty budgets.

Most small businesses and startups thought building brand awareness meant getting a professional logo , maybe some business cards and letterheads, and moving on with their day.

Can you even think back to a time like that? Seems unbelievable now!

Today, branding and building brand awareness are not just for big businesses.

Even standalone freelancers and consultants must think about building their brand recognition and brand presentation through marketing efforts, to entice potential clients and new audiences while staying relevant to their target audience.

This includes everything from creating a brand logo and letterheads to site design , promoting relevant content, and maintaining a consistent brand identity online and offline.

You, as the creator of this business brand, have to think beyond the basics to highlight your brand in everything you do.

For example, you have to consider branding when preparing a pitch deck . This is also known as brand presentation.

Brand presentation goes beyond just showcasing a product idea or pitching your business.

This article shows you how to improve your brand presentation skills and ensure that your branded presentation does what it’s supposed to do — help you and your business stand out from competitors. You’ll also find brand presentation templates and examples below to make the right impression.

Create a free Piktochart account so you can follow along and play around with the branding presentations and templates we feature.

Let’s get started.

Why You Should Care About Getting Your Brand Presentations Right

One of the common characteristics of brands that endure the test of time is strong brand presence.

What is brand presence?

Brand presence refers to the visibility and recognition of a brand in the marketplace. It is the extent to which a brand is known, understood, and respected by its target audience.

A strong brand presence is essential for building customer loyalty, increasing brand awareness, and driving business growth.

Brand presence can be established through various marketing activities, such as advertising, social media, content marketing, and public relations. These activities help to create a consistent and recognizable brand identity, which makes it easier for customers to connect with the brand and its products or services.

Factors contributing to a great brand presence include a clear brand message, consistent visual branding, positive customer experiences, and effective communication strategies.

Brands with a strong presence are often associated with specific values and qualities that resonate with their target audience.

Overall, brand presence is a crucial aspect of building a successful brand. It helps establish a brand’s reputation, increase customer loyalty, and differentiate it from its competitors.

These brands (think Coca-Cola and Apple) have built a name in their industries not just because of their products but also because their brand voice and personality are immediately recognizable.

why care about getting your brand presentations right for high brand awareness

A solid brand presence is a key factor in helping promote consumer trust, and consumers want to buy from businesses they trust. Plus, when your customers think highly of your products and services, the greater their willingness to purchase from you.

screenshot of scatter plot of paying customers perceived value and willingness to pay

10 Pro Tips for Nailing Your Next Brand Presentation

Now that you already understand the importance of getting your brand presentation right, take note of the following pro tips to help you get started. 

1. Identify your presentation goal

You could have the most beautiful presentation, but if it doesn’t drive home a single, clear point, then… what’s the point? 

Before designing your presentation , know what it’s supposed to convey and work backward from there.

For example, if you’re presenting  logo design  ideas to a client, you could start your presentation with how you see the brand and take them through your thought process. 

Use the slides to craft a story about how the logo’s colors, fonts, style, icons, and layout will help the brand build a lasting connection with its users. Show the logo designs after setting the context.

Think of this as a story with a beginning, middle, and end.

brand awareness employee-engagement-survey-results-cover-slide

2. Align your brand presentation with other branding elements

Building a brand image is necessary irrespective of whether you’re a business or a solo hustler. Your brand presentations must be aligned with your overall brand. 

If you’re selling a product or a service, the chances of you performing better increase significantly when you build a brand around your business. In fact,  81 percent of consumers  say that trust is crucial for them before buying a brand.

So, what is it that builds trust?

It always comes down to professionalism and consistency.

Let’s explore them individually.

Professionalism

Person A and Person B are logo designers who help young startups design a logo and craft a complete brand identity. 

Person A only has social profiles and a generic email address. They have their portfolio in Google Drive, and they share that long, clunky URL every time someone asks to see their past work.

Meanwhile, Person B has built a brand for themselves. Their website has a professional logo highlighting who they are, their academic and professional accolades, past work, and client recommendations. They use a professional email address, and all their social profiles follow similar branding as their website.

Both these designers can be equally good at what they do, but the fact that Person B has built their own brand identity conveys their capability of doing the same for someone else.

Consistency

Getting all the essential brand elements in place is the first step in building a brand. 

Communicating that brand consistently across all online and offline platforms is what makes the difference. 

For example, if you have a professional logo, highlight it on your website, branding videos , business cards, email signature , social media , invoices, brand presentations, and every point of communication possible. This also helps build memorability and brand recall.

cover page of brand presentation template for client status reports branded presentation

The brand awareness presentation template above by Piktochart is quite versatile. You can incorporate many branding elements in your presentation — from customizing it with your logo to changing the presentation’s color scheme into your brand colors.

screenshot of how to change color schemes in Piktochart presentation editor for a branded presentation and promote brand awareness

3. Make the most of emotions

When you think of business presentations, the first emotion you think of is boredom, right?

How excited would you feel to see a bunch of boring charts and texts on a slide?

Don’t answer; that’s rhetorical. 

As a presenter, it’s your job to add some spice to your brand presentation.

Telling a unique, engaging story on a dull topic is a superpower. Think about how you can take your audience on an emotional rollercoaster. It’s a proven fact that people remember and engage more with something that evokes some emotion.

So, how do you do it?

Follow this simple formula:

Pain points ⇢ Enter hero ⇢ Happy ever after

simple formula to use in your brand presentation for brand awareness and more

Start by painting a gruesome picture highlighting all your audience’s pain points. Use the first few slides showing negative, downbeat, and sad visuals. Once your audience is bummed out enough, swoop in with the hero (solution to the problem). 

A great example of this is Velocity Partner’s first presentation slide in “The other C word: What makes great content marketing great” .

a presentation slide sharing pain points and services also promoting brand awareness

Map out your story , write it on a doc, and break it into slides. Creating brand presentations that work requires strategy.

4. Don’t get stingy with your brand presentation slides

How short do you think people’s attention span is?

Think of a number and then reduce it ten times.

If you’re at a conference, chances are your audience has seen quite a few presentations already and is not interested in your ten slides. They’re probably thinking about the buffet waiting for them once you’re done.

An excellent way to tackle this diminishing attention span is to use a lot of slides (contrary to popular advice to use as few slides as possible).

Instead of adding a ton of points in one slide and talking on it for umpteen minutes, use multiple slides to help you illustrate as you speak.

For example, Wordstream’s Larry Kim covered almost 200 slides in his 30-minute presentation at the C3 Conference in 2017.

5. Get creative with your presentation slides

A critical factor that makes for fantastic brand presentations is the creativity put into building each slide.

You can add your flair by incorporating PowerPoint’s effects, transitions, visual elements, images, clipart, and more; as long as you keep in-line with your brand guidelines.

creative presentation template using brand colors inline with brand guidelines

However, do not go overboard with this. Add a lot of images and transitions; now what you have is clutter.

The goal here is to be fun and creative and find ways to engage your audience but still keep it simple enough not to distract them from the message.

6. Only use high-resolution images

You don’t like looking at a pixelated image on the phone. Imagine showing it on a 10x bigger screen where the photos don’t make sense. 

For example, maybe you have an image with a cool one-liner on it, but it’s not clear enough for the audience to see. What could have been entertaining for the audience has now left them confused.

Images are a fantastic way to make your presentation more engaging and get your point across.

A photo is, after all, worth a thousand words. Your audience will relate to images more than plain text. And finding the right image for each idea/point is like hitting the jackpot.

presentation slide example with high resolution image following brand guidelines showing brand personality

For these reasons, it’s essential to add high-resolution and relevant images to your brand presentations. Spend some time sourcing these images, and make sure they adhere to your overall brand awareness strategy and align with your brand colors. 

Luckily, Piktochart’s integration with Pexels allows you to access a library of over 3000+ high-quality photos and more.

preview of the Pexels library of high-quality photos in Piktochart for your brand awareness presentations

7. Use humor–but in a good way

Good humor can differentiate between a great and a memorable brand presentation.

a comic about humor in marketing using simple words

Don’t be shy to throw in jokes and memes to stir people’s sense of humor. In fact, you could even consider adding some memes to your slides as long as they align with your marketing goals and brand awareness strategy.

Another great way to add more humor is to use gifs. Here, avoid using niche or nerdy humor and stick with common and familiar areas. Using these formats is a great way to give your audience a good laugh and make your presentation memorable.

You can even use gifs to encourage an emotion or a reaction to what you shared. It should ideally give your audience an idea of how to react. For example, when sharing surprising data, use familiar gifs to convey each important metric.

Another critical thing to remember here is to use them strategically. If you use them a lot, they may distract the audience from what’s important. Correct timing makes a joke funny; the same principle applies to building presentations.

an example of a a humorous presentation slide for brand awareness

8. Think about the wider use of your presentation

Keep the flow and content of your presentation in mind if it has the potential to be shared later.

Here’s why: Each slide should be complete and comprehensive, and the presentation should make sense even when you’re not around to share additional context. Each slide should promote and establish brand awareness for your large or small business.

The slides from a talent management and recruitment presentation template below are great examples.

marketing presentation slide cover brand awareness

You know you’ve done an excellent job if someone were to go through your entire brand presentation and understands what you were trying to communicate.

The jokes, graphs, and pointers in your presentation should be constructed to achieve this goal.

9. Get someone to proofread

Even when you think you’ve nailed your brand presentation and adhered to your brand guidelines , get someone to proofread it for you.

Even when you’ve gone through all the slides hundreds of times, get someone to see it differently. No matter how confident you are, get someone to proofread your presentation.

There’s nothing more embarrassing than standing in a room full of people giving a presentation and realizing a spelling error. Yikes!

For example, let’s say you’re fluent in English and have a strong command of the language. If you’re presenting in the US, the spelling of “colors” will be different than if you’re presenting to a European crowd that spells it as “colours” with a “u.”

This blunder comes across as unprofessional, which can be why someone hesitates to do business with you and your brand.

People who proofread may always be able to highlight an error or two, and they also can give you their feedback on whether your jokes are appropriate or not, and if they can follow your story.

10. Rehearse multiple times

Practice makes perfect! The more you rehearse, the more gaps and inconsistencies you’ll find. It’ll also help you understand your story and time yourself better.

You’ll be able to identify any dull points or unnecessary information while rehearsing, and it’ll help you nail your brand presentation.

You’re Ready To Roll Out Your Brand Presentation

Thousands of tools and resources are available today to help businesses build and communicate their brand better (most of them are free). Piktochart’s presentation maker provides great examples to get started quickly on your branded presentation and other relevant assets. Try it for free . 

The key to this task lies in identifying the right presentations to build brand awareness and using them to design beautiful brand presentations that seal the deal.

Be ready for brand perception changes

Finally, keep in mind that you will never be in complete control of your prospects, consumers, or customers’ perception of your branding.

Brand perception can change over time due to a variety of factors, including changes in the marketplace, shifts in customer preferences, and the brand’s own actions or messaging. Here are some ways brand perception can change:

  • Changes in the marketplace: The competitive landscape can change rapidly, and new competitors may emerge with new products or services that offer a better value proposition to customers. If a brand fails to adapt to these changes, its perception may suffer as customers switch to competitors.
  • Changes in customer preferences: As customer preferences change, brands must adapt their products, messaging, and overall strategy to remain relevant. For example, a brand that was once known for its traditional values may need to update its image to appeal to younger, more diverse customers.
  • Brand messaging: The way a brand communicates its message can also impact perception. If a brand’s messaging becomes inconsistent or fails to align with its values or target audience, it may be perceived as less trustworthy or less relevant.
  • Negative publicity: Negative publicity or scandals can have a significant impact on a brand’s perception. Customers may lose trust in the brand or associate it with negative traits, which can be difficult to overcome.
  • Positive experiences: Positive customer experiences can help to improve a brand’s perception. When customers have a good experience with a brand, they are more likely to recommend it to others and have a positive view of the brand overall.

Overall, brand perception can change over time due to a range of internal and external factors. Brands must be aware of these changes and take steps to adapt their strategy and messaging to remain relevant and competitive in the marketplace.

The most important thing is you’re always putting your best foot forward to build brand awareness every time you interact with your audience, from your packaging, brochures , your FAQ page, and all the way to your business presentations. 

As long as you keep your audience in mind and apply the tips we mentioned above, you’ll be well on your way to build stunning brand presentations.

Alisha Shibli

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Business Diagram Brand Management PowerPoint Ppt Presentation

Business Diagram Brand Management PowerPoint Ppt Presentation

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Changes In Brand Management Process Powerpoint Slides

Changes In Brand Management Process Powerpoint Slides

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Brand Management Research Example Of Ppt

Brand Management Research Example Of Ppt

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Business Framework Equity Brand Management PowerPoint Presentation

Business Framework Equity Brand Management PowerPoint Presentation

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Effective Brand Management Template Powerpoint Layout

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Brand Management Key Terms Example Of Ppt

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Brand Management Organization Example Ppt Slides

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Brand Management Goals Example Ppt Slide

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Brand Management Responsibilities Template Ppt Templates

Brand Management Responsibilities Template Ppt Templates

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Brand Management Plan Template Ppt Of Example

Brand Management Plan Template Ppt Of Example

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Brand Management Education Ppt Examples Slides

Brand Management Education Ppt Examples Slides

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Brand Management And Communication Diagram Ppt Slides

Brand Management And Communication Diagram Ppt Slides

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Banking Brand Management Diagram Ppt Presentation

Banking Brand Management Diagram Ppt Presentation

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Product Brand Management Diagram Powerpoint Layout

Product Brand Management Diagram Powerpoint Layout

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Professional Brand Management Chart Powerpoint Slides

Professional Brand Management Chart Powerpoint Slides

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360 Brand Management Diagram Ppt Presentation

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Strategic Brand Management Template Powerpoint Layout

Strategic Brand Management Template Powerpoint Layout

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International Brand Management Diagram Ppt Slides

International Brand Management Diagram Ppt Slides

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Business Framework Brand Management System PowerPoint Presentation

Business Framework Brand Management System PowerPoint Presentation

Explain the concept of brand management in any business presentation with this exclusive power point slide. We have used circular flow chart with multiple stages for displaying this system. This image may be used for sales and finance related presentations.

B2b Brand Management Example Powerpoint Presentation

B2b Brand Management Example Powerpoint Presentation

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Brand Management Consulting Diagram Powerpoint Slides

Brand Management Consulting Diagram Powerpoint Slides

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Brand Management Report Example Ppt Sample

Brand Management Report Example Ppt Sample

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Brand Management Solutions Diagram Ppt Slides

Brand Management Solutions Diagram Ppt Slides

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Brand Management Marketing Example Ppt Slides

Brand Management Marketing Example Ppt Slides

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Brand Management Position Diagram Example Presentation

Brand Management Position Diagram Example Presentation

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Brand Management Using Social Media Ppt Slides

Brand Management Using Social Media Ppt Slides

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Brand Management Layout Powerpoint Slide Background

Brand Management Layout Powerpoint Slide Background

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Business Framework Product Brand Management PowerPoint Presentation

Business Framework Product Brand Management PowerPoint Presentation

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Strategic Planning For Brand Management Ppt Slide

Strategic Planning For Brand Management Ppt Slide

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Brand Management Service Template Presentation Slides

Brand Management Service Template Presentation Slides

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Brand Management Tools Chart Powerpoint Slides

Brand Management Tools Chart Powerpoint Slides

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Brand Management Education For Business Ppt Ideas

Brand Management Education For Business Ppt Ideas

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Customer Centered Brand Management Diagram Ppt Slides

Customer Centered Brand Management Diagram Ppt Slides

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Marketing Brand Management Diagram Ppt Sample

Marketing Brand Management Diagram Ppt Sample

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Brand Management Systems Chart Powerpoint Show

Brand Management Systems Chart Powerpoint Show

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Competitive Landscape Strategic Brand Management Structure Pdf

Competitive Landscape Strategic Brand Management Structure Pdf

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Brand Management Marketing Strategy Framework Guidelines PDF

Brand Management Marketing Strategy Framework Guidelines PDF

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Critical Business Brand Management Plan Slides Pdf

Critical Business Brand Management Plan Slides Pdf

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Strategic Brand Management How Brand Management Is Different From Managing Product Template PDF

Strategic Brand Management How Brand Management Is Different From Managing Product Template PDF

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Brand Management To Enhance How Brand Management Is Different From Managing Topics PDF

Brand Management To Enhance How Brand Management Is Different From Managing Topics PDF

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Successful Brand Management How Brand Management Is Different From Managing Introduction PDF

Successful Brand Management How Brand Management Is Different From Managing Introduction PDF

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Successful Brand Management Brand Positioning And Messaging Framework Template PDF

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Strategic Brand Management Brand Promise And Value Proposition Formats Pdf

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Strategic Brand Management Brand Equity Performance Assessment Dashboard Infographics PDF

Strategic Brand Management Brand Equity Performance Assessment Dashboard Infographics PDF

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Successful Brand Management Brand Equity Performance Assessment Dashboard Slides PDF

Successful Brand Management Brand Equity Performance Assessment Dashboard Slides PDF

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More From Forbes

Modern brand management: three ways to expand its impact on driving future growth.

Forbes Communications Council

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Rob Armstrong, Chief Marketing Officer, Zebra Technologies .

When thinking about a brand, people often associate it with visible elements like logos, colors, typefaces or taglines. These are essential, but a brand’s true power lies deeper and is much bigger than its visual appearance. It touches everything, everywhere and everyone within an organization.

Brands are built, not just created. Like any construction, they need solid foundations. Defining your brand strategy—what you stand for and your personality, how you are different and relevant, and how these connect to the business strategy—is critical. However, a strategy is only as good as its execution. This means considering what you say through your communications, what you do through the unique customer experience you deliver and clarifying when elements of your brand can be brought to life.

For B2B businesses, like Zebra Technologies, a brand is built interaction by interaction. Consistency is crucial, yet markets change, and businesses must adapt. How do you balance consistency with the need for change? My team and I have learned a few lessons managing our organization’s brand journey from defining brand architecture, acquiring brands and co-marketing with our partners. Here are some lessons we’ve learned along the way.

Defining Brand Architecture Aligned With Your Strategy

There are times to be brand-first, especially at the top of the sales funnel. The 95/5 rule , created by Professor John Dawes at the Ehrenberg-Bass Institute, says 95% of your audience is not in the market at any time. It’s tempting to focus on the 5% looking to buy, but successful brands permeate the hearts and minds of the “pre-funnel” 95%.

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Your brand needs to be mentally available so when your audience says, “I’m ready to buy,” they recall your brand as part of their mental shortlist. If you are on that shortlist, your sales-closing activity is more efficient and effective.

At some point, prospects want to understand the product or service details. This is where a robust brand architecture helps. It ensures the right tactics fit together to create a coherent brand impression. Top-of-the-funnel, brand-first tactics like vertical-focused content, customer stories and broad messaging are less effective at closing sales than sales enablement tools or product specifications.

Successful brands understand a robust brand architecture orchestrating your tactics is essential. These architectures are commonplace in B2C organizations but are even more critical in complex B2B organizations with multiple audiences and products.

Align your corporate and product marketing strategies to define your brand architecture, then activate the correct elements of your brand architecture at the right time. Introduce yourself to audiences who don’t know you, and when they are paying attention, you can tell them more about why they should work with you.

Acquiring New Brands—The Consistency Challenge

Brand consistency can be challenging if part of your growth strategy is mergers and acquisitions (M&A). As businesses begin expanding via acquisitions, they may see this risk and should develop a framework to determine if/how to integrate acquired brands. Some businesses take a “branded house” approach, meaning “one brand name” for all offerings, with sub-brands where needed. For example, Zebra Workcloud is a suite of enterprise applications that reflects our software growth while maintaining the primary Zebra brand.

Other businesses adopt a “house of brands” with independent brands as their primary interface, like P&G with its many product categories. Each approach is valid, but clarity on this structure is crucial. Map acquired brands against your portfolio and business strategy to determine if they remain independent or are integrated. Work out what is needed versus duplicative. This will help you determine how they relate to your existing portfolio and what brand elements can stay or go.

We are developing and growing the Zebra brand. Any exceptions are precisely that—exceptions. We can always get better, though I’m proud of how we have strengthened and accelerated our brand integration discipline as we’ve become more acquisitive over time, completing 10 acquisitions over the last decade.

Working With Your Partners As Brand Ambassadors

Zebra’s vast global partner ecosystem is fundamental to our success. We developed a comprehensive co-marketing tool to ensure our 10,000-plus channel partners globally represent us with a consistent, high-quality story, regardless of their marketing capabilities. Our channel partners have embraced the easy-to-use tool. They simply download the assets they choose to leverage, providing us with “human AI.”

We can track the use of each asset and use those insights to provide content that resonates and remove content that doesn’t. This co-marketing activity acts as co-branding, extending our brand’s reach, but one size doesn’t fit all. We have some asset types that are designed to have our partners’ brand in the lead position, and our brand (as the vendor/OEM) is in a supporting role.

With other forms of content—especially high-value assets like original thought leadership underpinned by primary research—our brand is primary and the partner brand is secondary. If your organization works with a partner ecosystem, think about how you can enable them to present your brand effectively at scale. Flexibility in co-marketing leads to greater adoption, which drives reach, frequency and broader awareness. And isn’t that what marketing and communication leaders want?

Beyond the walls of any organization, the brand is what customers, or the outside world, feel about it. As Maya Angelou said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This sentiment rings true for brands as people—including your customers and prospects—will remember how your brand made them feel. And it’s equally true for B2B brands as it is for B2C brands—though, admittedly, we have some catching up to do!

Brand building is an ongoing, evolving job. Companies need to be highly intentional about their brand strategy, the brand architecture they use to orchestrate their tactics, their approach to acquisitions and how they leverage their channel partners to build their brand. Organizations that do this well will see their brands drive share, loyalty and, ultimately, growth.

Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

Rob Armstrong

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Powerpoint Templates and Google slides for Brand Management

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Key People Associated With Brand Management Team Effective Brand Management

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COMMENTS

  1. Brand management ppt

    Brand management ppt. Mar 20, 2012 • Download as PPT, PDF •. 191 likes • 122,275 views. AI-enhanced description. Babasab Patil. This document discusses brand management and customer-based brand equity. It defines a brand and explains the challenges of brand management. It introduces the concept of customer-based brand equity and presents ...

  2. Top 25 Branding and Brand Management PowerPoint Templates ...

    Brand Management PowerPoint Presentation Slides-1 . Get this Brand Management PowerPoint Slide . The above-shown PowerPoint slide is a perfect tool to represent your brand, plan and its strategy. This is a complete deck including 63 slides in it which can be used by the marketing team to explain the details of brand management. Showcase the ...

  3. Brand Strategy Presentation: The All-in-One Guide

    A well-crafted brand strategy PowerPoint presentation plays a crucial role in brand management. It acts as a comprehensive document that outlines your brand's identity, voice, positioning, and more. When shared with team members, it ensures everyone is aligned with the brand's core values and objectives, fostering consistent brand communication ...

  4. Brand Management PowerPoint Presentation Templates

    Download Brand Management PowerPoint Templates and Slides. Our Brand Managеmеnt PowеrPoint presentation showcasеs a symphony of stratеgiеs to еlеvatе your brand's rеsonancе and impact. With visionary insights, it illuminatеs thе path to build compеlling brand idеntitiеs, еngagе targеt audiеncеs, and fostеr brand loyalty.

  5. Brand Management PPT PowerPoint Presentation Slides

    Main Content Slides: This is the heart of your presentation. Each slide delves into a specific aspect of brand management - from brand identity and strategy to communication and beyond. Use bullet points, subheadings, and concise text to convey your insights. Remember, less is often more - clarity is key.

  6. 50+ Brand Management Templates That All Brand Managers Should Use

    Template 1. This template is your go-to instrument for planning your brand identity. This complete deck covers essential topics like market share, advertising, product range, and financial components. So click below and add this template to your arsenal. Download this template.

  7. Brand Management PowerPoint Template & Presentation Slides

    The Brand Management PowerPoint Template consists of 14 slides to present the brand's market perception. You can use this brand management PPT and presentation deck to describe the company's brand strategy for connecting with the target market. Brand management is a part of marketing, involving tools and techniques to increase a brand's ...

  8. An Introductory Guide to Brand Management For Business Leaders

    The purpose of brand management is to help you gauge: How your brand is currently perceived by the target audience. What can be done to improve the perception. In essence, a brand manager acts as the 'spokesperson' for the brand and uses various marketing techniques to achieve the following goals: Ensure optimal market positioning of the brand.

  9. What is brand management? How it works, and how to do it well

    Brand management involves analyzing the competitive landscape and brand equity, setting brand strategy, determining brand positioning, creating and communicating brand guidelines using presentations with clear instructions, and guiding the execution of the brand strategy within marketing and throughout the company.

  10. Brand management

    Bring your brand to life based on the characteristics, values, and image objectives you defined, and - if you have a marketing slogan - based on the slogan that communicates the essence of your brand. Presentations are essential experiential touchpoints for your brand. They make it tangible, believable, exude its character and radiate its ...

  11. Free Brand Presentation Templates

    This brand identity presentation template provides a step-by-step process for defining and refining it. Enter design goals and objectives, marketing materials, and details about your target audience. Next, define your brand's call to action (i.e., the desired reaction from your target audience), and enter the brand look and feel, campaign ...

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    When it comes to marketing your brand and setting up the best branding strategy, a well-designed brand strategy PowerPoint presentation template can be a powerful tool.But with so many different PPT templates and designs available online, it can be hard to know where to start.In this blog post, we are going to help you to learn more about brand strategy, brand management, and some brand ...

  13. 25+ Best Brand Presentation Templates & Examples

    Imagine - Brand PowerPoint Presentation Template. Imagine is a versatile PowerPoint template perfect for modern brands. With its 30 customizable slides, it's great for showcasing various fields like photography, business, fashion, and more. Its smooth 16:9 ratio guarantees pixel-perfect imagery.

  14. How to Nail Your Brand Presentation: Examples and Pro Tips

    8. Think about the wider use of your presentation. Keep the flow and content of your presentation in mind if it has the potential to be shared later. Here's why: Each slide should be complete and comprehensive, and the presentation should make sense even when you're not around to share additional context.

  15. Brand Management

    Brand management involves developing a brand vision, establishing a brand position, fulfilling brand promises, and communicating the brand position. It is important to measure return on brand investment. A brand vision articulates strategic, financial and brand goals for the next five years. Brand positioning involves defining the target market ...

  16. Free templates about Branding for Google Slides & PPT

    Download the Brand Value Consulting presentation for PowerPoint or Google Slides. Your business demands smart solutions, and this consulting toolkit template is just that! This versatile and ingenious toolkit will provide you with the essential tools you need to shape your strategies and make informed decisions.

  17. Brand Management

    Free knowledge, concepts and ideas about marketing management and marketing strategy., These presentation slides explore five key strategis to create a strong brand. These five strategies are developing brand vision, establishing brand position, communicating brand position, fulfilling brand contract, and measuring return on brand investment.

  18. Brand Management Powerpoint Presentation Slides

    Slide 1: This slide introduces Brand Management.State Your Company Name and begin. Slide 2: This is an Agenda slide.State your agendas here. Slide 3: This slide shows Content of the presentation. Slide 4: This slide presents Introduction describing- Building and Sustaining Relationships, Types of Retail Formats, Key Drivers for Retail Growth, Key Statistics.

  19. Free Brand Presentation Templates

    These templates serve as a powerful tool for showcasing your brand's story, values, and offerings in a visually compelling and cohesive manner. Venngage's brand presentation templates feature customizable elements that allow you to incorporate your logo, color palette, typography, and imagery, ensuring every slide resonates with your brand's ...

  20. Introduction to Brand Management

    LEARNING GOALS 1. To build students' skills in analysis of branding situation using the concept they have learned 2. To develop decision making skill that enable students to identify alternative solutions and choose the one which can strengthen brand position in the market 3. To develop team work and communication skills and leadership which ...

  21. Free Brand Guidelines Google Slides and PowerPoint templates

    Download the "Brand Identity Prism" presentation for PowerPoint or Google Slides and take your marketing projects to the next level. This template is the perfect ally for your advertising strategies, launch campaigns or report presentations. Customize your content with ease, highlight your ideas and captivate your audience with a professional ...

  22. Brand Management

    This is a brand management techniques template powerpoint guide. This is a seven stage process. The stages in this process are visual key, reputation, marketing and influence, value and price, performance, promotion and networking, continuous improvement, brand management techniques. Slide 1 of 3.

  23. Modern Brand Management: Three Ways To Expand Its Impact On ...

    Brands are built, not just created. Like any construction, they need solid foundations. Defining your brand strategy—what you stand for and your personality, how you are different and relevant ...

  24. Brand Management PowerPoint Presentation and Slides

    Brand Management Strategies Powerpoint Presentation Slides. This deck consists of a total of twenty-six slides. Edit the color, text, font size, add or delete the content as per the requirement. The slide is easily available in both 4:3 and 16:9 aspect ratio. Can be changed into various formats like PDF, JPG, and PNG.