presentation on brand management

Brand strategy presentation: The all-in-one guide

This guide will teach you everything you need to know from developing your brand identity to measuring your brand success.

Raja Bothra

Building presentations

It's your friendly guide, and today, we're diving headfirst into the world of brand strategy presentations.

Whether you're a seasoned pro or just dipping your toes into the branding waters, this comprehensive guide is your ticket to mastering the art of presenting your brand strategy document. We'll be sure to pepper in some expert advice, a touch of humor, and, of course, loads of valuable insights.

What is brand strategy?

Well, think of it as the blueprint for your brand's success. It's the comprehensive plan that defines your brand's identity, purpose, and positioning in the market. In a nutshell, it's the soul of your brand.

Your brand strategy isn't just a fancy document; it's your brand's compass. It tells you where you are, where you're going, and how to get there. In essence, it's your brand's GPS system, guiding you through the vast landscape of the market.

Key elements of a successful brand strategy

Now that we've set the stage, let's delve into the crucial elements that make up a winning brand strategy. These are the building blocks that will ensure your brand stands tall and strong.

1. Brand identity: Building blocks of recognition

Your brand identity isn't just about logos and colors; it's about creating a unique and memorable image in the minds of your audience. Think of it as your brand's signature style.

2. Brand voice: The sound of your brand

Ever heard your brand speak? No? Well, it's time to give it a voice! Your brand voice is how you communicate with your audience. Is it formal, friendly, or somewhere in between? Find your brand's voice and stick to it.

3. Brand positioning: Finding your place in the crowd

Positioning your brand in the market is like choosing your seat at a concert. You want to be where the action is, and your brand positioning strategy can get you there.

4. Brand awareness: Making your mark

What's the point of having an amazing brand if no one knows about it? Brand awareness is about getting the word out and ensuring your target audience recognizes your brand instantly.

How to structure an effective brand strategy presentation

Structuring an effective brand strategy presentation involves several key steps to ensure that your message is clear, engaging, and memorable. Here's a structured approach to creating such a presentation:

Start with a strong introduction:

• Begin with a compelling hook or story that captures your audience's attention.
• Introduce yourself and your connection to the brand strategy.
• Highlight the importance of the topic and what your audience can expect to learn.

Define the purpose and objectives:

• Clearly state the purpose of the presentation, such as unveiling a new brand strategy or evaluating the current one.
• Outline the specific objectives you aim to achieve during the presentation.

Present the brand's current state:

• Provide an overview of the brand's current position in the market.
• Share relevant data, market research , or key performance indicators (KPIs) to support your assessment.

Discuss the target audience:

• Describe the ideal customers or clients your brand is targeting.
• Highlight the demographics, psychographics, and behaviors of your target audience.

Outline the brand's values and mission:

• Explain the core values and mission statement that drive your brand.
• Showcase how these values align with the needs and desires of your target audience.

Present the brand strategy:

• Break down the brand strategy into key components, such as brand identity, messaging, and positioning.
• Use visuals, diagrams, or infographics to make complex concepts more understandable.

Include success stories or case studies:

• Share real-life examples or case studies that demonstrate the effectiveness of your brand strategy.
• Highlight how the strategy has led to positive outcomes or growth.

Address challenges and solutions:

• Acknowledge any challenges or obstacles your brand has faced.
• Offer solutions or strategies for overcoming these challenges in the future.

Engage the audience:

• Encourage audience participation through questions, polls, or interactive activities.
• Foster a sense of involvement and make the presentation more engaging.

Use visual aids and multimedia:

• Incorporate visuals, such as images, charts, graphs, and videos, to enhance understanding.
• Visual aids can make your presentation more visually appealing and memorable.

Provide clear next steps:

• Summarize the key points of your brand strategy.
• Clearly outline the next steps or actions that should be taken based on the presentation.

Open the floor for questions and discussion:

• Invite questions and encourage open dialogue.
• Address any queries or concerns from the audience.

End with a strong conclusion:

• Recap the main takeaways from your presentation.
• Reiterate the importance of the brand strategy and its alignment with the brand's mission and values.

Call to action (CTA):

• Conclude with a CTA that prompts the audience to take action, whether it's implementing the strategy, seeking more information, or collaborating with your team.

Thank and appreciate your audience:

• Express gratitude for the audience's time and attention.
• Provide contact information or resources for further inquiries.

Follow-up and feedback:

• After the presentation, send a follow-up email with presentation materials and a request for feedback.
• Use feedback to improve future presentations and brand strategies.

By following this structured approach, you can create an effective brand strategy presentation that informs, engages, and inspires your audience.

Do’s and don'ts on a brand strategy presentation

Here are some important do's and don'ts for a successful brand strategy presentation:

• Be authentic: Authenticity is key. Present your brand strategy in a genuine and honest manner. Don't try to portray your brand as something it's not.
• Simplify your message: Keep your presentation clear and concise. Avoid jargon and complex language. Make sure your audience can easily understand your brand strategy.
• Engage your audience: Presentation is not just about conveying information; it's about connecting with your audience. Use compelling stories, visuals, and examples to engage them.
• Use visuals: Visual aids such as images, charts, graphs, and videos can make your brand strategy more memorable and easier to grasp.
• Practice and rehearse: Practice your presentation multiple times to ensure you're comfortable with the content and can deliver it smoothly.
• Stay on brand: Ensure that your presentation aligns with your brand's identity, voice, and values. Consistency is key.
• Address questions: Be prepared to answer questions from your audience. Encourage questions and provide thoughtful responses.

Don'ts:

• Don't overcomplicate: Avoid making your brand strategy overly complex. Keep it simple and focused on the key points.
• Avoid rushing: Don't rush through your presentation. Take your time to explain each aspect of your brand strategy clearly.
• Don't lack confidence: Confidence is essential when presenting your brand strategy. If you don't believe in it, your audience won't either.
• Don't ignore feedback: Be open to feedback from your audience. Don't dismiss their opinions or questions.
• Don't use too many slides: A presentation with too many slides can overwhelm your audience. Stick to the most important points.
• Avoid arrogance: While confidence is good, arrogance is not. Don't come across as overly self-assured or dismissive of others' ideas.
• Don't stray off-topic: Stay focused on your brand strategy. Don't go off on tangents or include irrelevant information.

Summarizing key takeaways

In this guide to brand strategy presentations, we've covered the essentials. Brand strategy is your blueprint for success, and structuring a presentation is vital. Engage your audience, use visuals, and provide clear next steps. Remember to be authentic and confident while avoiding complexity and arrogance. By following these takeaways, you'll excel in presenting your brand's essence and vision.

Q1: What is the significance of using a brand strategy presentation template?

Using a brand strategy presentation template offers several advantages. It provides a structured framework that helps you build a brand strategy effectively. With their user-friendly interface and design, you can easily create a visually appealing PowerPoint presentation that communicates your brand strategy clearly. This saves time and ensures consistency in your brand messaging, enhancing your brand value.

Q2: How can a strong brand strategy PowerPoint presentation impact brand management?

A well-crafted brand strategy PowerPoint presentation plays a crucial role in brand management. It acts as a comprehensive document that outlines your brand's identity, voice, positioning, and more. When shared with team members, it ensures everyone is aligned with the brand's core values and objectives, fostering consistent brand communication and reinforcing your brand's identity in the minds of your audience.

Q3: Can you provide insights on creating engaging presentation slides for a brand strategy presentation?

Absolutely! Engaging presentation slides are essential for a successful brand strategy presentation ppt. Incorporate visuals, such as images and charts, to make your message more appealing and memorable. Use PowerPoint templates to maintain a consistent brand identity throughout your slides. Remember to align your presentation with your brand's unique voice and personality to keep your audience engaged.

Q4: How can a brand strategy PowerPoint template help in crafting a brand's unique identity?

A brand strategy PowerPoint template, provides a structured framework for defining your brand's identity. It guides you through key elements such as brand purpose, values, and communication strategies. Using such brand strategy ppt template ensures that your brand's unique identity is well-documented and can be effectively communicated to your team and stakeholders.

Q5: What role does a brand strategy presentation play in establishing a brand's position in the market?

A brand strategy presentation is a valuable tool for establishing your brand's position in the market. It includes elements like brand positioning, communication strategies, and brand awareness strategies. By presenting these aspects clearly and comprehensively, you can effectively communicate how your brand intends to stand out and be recognized in the market, ultimately shaping your brand's position in the minds of your target audience.

Here is a comprehensive guide on strategy presentation

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Download Brand Management PPT PowerPoint Presentation Slides

Enhance your understanding of brand management with brand management ppt. Explore effective brand strategies, positioning, equity, communication, and more. Download now for valuable insights into successful brand management practices.

Brand Management PPT PowerPoint Presentation Slides

In this age of visual literacy, where an image can trigger emotions and insights with a single glance, emerges a powerful tool that combines the art of presentation with the science of strategy – the Brand Management PPT PowerPoint Presentation. This digital canvas serves as a conduit through which the intricate tapestry of brand management strategies is woven, bridging the gap between theory and practice, and enlightening both novices and experts on the captivating world of brands.

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Elements of an Effective Brand Management PPT: Structure and Design

When crafting a Brand Management PPT PowerPoint Presentation, the structure and design become the very scaffolding that supports the dissemination of complex brand management concepts. A well-organized PPT doesn’t just deliver information; it orchestrates a symphony of visual and textual elements that captivate, educate, and inspire.

Fundamental Structure of a Brand Management PPT:

• Title Slide: The gateway to your presentation, the title slide sets the tone and introduces the topic – in this case, the world of brand management. It includes the presentation title, your name or organization, and possibly a striking visual that hints at the brand identity you’re about to explore.
• Introduction: A succinct overview of what brand management entails and why it matters. This is where you pique your audience’s interest and provide a glimpse of the journey you’re about to take them on.
• Main Content Slides: This is the heart of your presentation. Each slide delves into a specific aspect of brand management – from brand identity and strategy to communication and beyond. Use bullet points, subheadings, and concise text to convey your insights. Remember, less is often more – clarity is key.
• Visuals and Graphics: Visual elements are the stars of your PPT. Incorporate images, infographics, charts, and graphs to illustrate key concepts. A well-chosen visual can communicate more effectively than paragraphs of text, making your presentation memorable and engaging.
• Conclusion: Summarize the main points you’ve discussed and reinforce the importance of effective brand management. This is your opportunity to leave a lasting impression and inspire action or further exploration.

The Importance of Visually Appealing Design: In the realm of brand management, aesthetics hold a significant place. Just as brands meticulously design their logos, color palettes, and packaging to resonate with their target audience, your PPT’s design should align with the visual identity you’re discussing. A visually appealing design not only reflects the essence of the brand but also enhances the overall impact of your presentation.

Here are some design considerations to keep in mind:

• Color Palette: Use colors that evoke the brand’s identity and convey its emotions. Consistency in color reinforces the brand’s recognition.
• Typography: Choose fonts that reflect the brand’s personality – whether it’s bold and modern or elegant and classic.
• Images and Graphics: Select visuals that amplify your content. High-quality images and well-designed graphics enhance the audience’s understanding and engagement.
• Layout and Alignment: Maintain a clean, organized layout with consistent alignment. Avoid clutter and ensure each element has its designated space.

Incorporating the brand’s visual elements into your PPT design doesn’t just showcase your attention to detail; it embodies the very essence of brand management – the marriage of strategy and aesthetics. As we delve deeper, you’ll discover how to seamlessly integrate these design principles into your Brand Management PPT, creating a presentation that not only educates but also resonates visually and emotionally.

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Crafting Your Brand Management PPT: Tips and Best Practices

Crafting a Brand Management PowerPoint Presentation (PPT) that resonates and captivates requires a delicate blend of artistry and strategy. Here are practical tips and best practices to ensure your PPT not only educates but also engages and enchants your audience:

1. Concise Content is Key:

• Embrace the power of brevity. Condense your content into succinct points that convey the essence of each concept.
• Use bullet points, short sentences, and subheadings to break down complex ideas into easily digestible nuggets.

2. Visuals that Speak Volumes:

• Incorporate captivating visuals that reinforce your message. A well-chosen image can convey emotions and concepts more effectively than paragraphs of text.
• Infographics, charts, and graphs can elucidate data and statistics, making them more comprehensible and memorable.

3. Maintain Consistency in Design:

• Consistency in design is a hallmark of professionalism. Choose a unified color palette, typography, and layout that align with the brand’s identity.
• Ensure uniformity in fonts, font sizes, and spacing throughout the presentation.

4. Less Text, More Speaking Points:

• Your PPT should complement your spoken narrative, not replicate it. Use slides to highlight key talking points, not to read paragraphs verbatim.
• Engage your audience by elaborating on each slide, providing context and insights beyond what’s on screen.

5. Storytelling Through Structure:

• Craft a narrative flow that guides your audience through a coherent story. Each slide should build upon the previous one, creating a seamless journey of discovery.
• Begin with an attention-grabbing introduction, introduce concepts gradually, and conclude with a memorable closing thought.

6. Embrace White Space:

• Allow for adequate white space around text and visuals. This not only enhances readability but also imparts an elegant and uncluttered appearance.

7. Balance Text and Visuals:

• Strive for a harmonious balance between text and visuals. Too much text can overwhelm, while too many visuals can distract from the main message.
• Use visuals to supplement and reinforce key points, enhancing comprehension.

8. Practice, Rehearse, Refine:

• Practice your delivery to ensure smooth transitions between slides. Rehearse your presentation multiple times to iron out any kinks.
• Use your practice sessions to fine-tune your pacing, tone, and overall delivery.

9. Engage with Your Audience:

• Encourage interaction and discussion by posing thought-provoking questions or asking for input.
• Leverage audience engagement to keep the presentation dynamic and foster a deeper connection.

10. Tell, Don’t Read:

• Your PPT is a visual aid, not a script. Speak naturally and engage with your audience while referencing your slides as needed.
• Maintain eye contact, connect with your listeners, and weave a narrative that complements the visuals.

By integrating these practical tips and best practices into your Brand Management PPT creation process, you’ll craft a presentation that captivates, educates, and leaves a lasting impression. Remember, your PPT is an opportunity to tell a compelling story, and with the right blend of design, content, and delivery, you’ll leave your audience inspired and enlightened.

Here at Management Hub, we would be happy to help you outline the content for a Brand Management PowerPoint presentation. Here’s a suggested outline that you can use as a foundation for your presentation:

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Brand Management PPT Outline

Title Slide:

• Presentation Title: “Brand Management: Crafting and Nurturing Brand Identities”
• Your Name/Title

Slide 1: Introduction to Brand Management

• Definition of Brand Management
• Importance of Effective Brand Management
• Role of Brand Management in Business Success

Slide 2: Elements of a Strong Brand

• Brand Identity (Logo, Colors, Typography)
• Brand Personality and Values
• Brand Promise and Positioning
• Brand Associations

Slide 3: Brand Equity and Its Significance

• What is Brand Equity?
• Components of Brand Equity (Brand Awareness, Brand Loyalty, Perceived Quality, Brand Associations)
• Benefits of Strong Brand Equity

Slide 4: Building a Brand Strategy

• Defining Target Audience
• Creating a Unique Value Proposition
• Establishing Brand Messaging and Voice

Slide 5: Brand Development Process

• Market Research and Analysis
• Brand Naming and Logo Design
• Brand Launch and Communication

Slide 6: Brand Communication and Marketing

• Integrated Marketing Communications (IMC)
• Advertising, Public Relations, Digital Marketing
• Consistency in Brand Messaging

Slide 7: Brand Extension and Stretching

• Line Extensions vs. Brand Extensions
• Risks and Benefits of Brand Extension

Slide 8: Brand Management Challenges

• Maintaining Consistency Across Channels
• Handling Negative Publicity and Crisis Management
• Competing in a Crowded Market

Slide 9: Case Studies: Successful Brand Management

• Apple: The Power of Simplicity and Innovation
• Nike: Building an Emotional Connection with Consumers
• Coca-Cola: Evolving While Preserving Brand Essence

Slide 10: Measuring Brand Performance

• Key Performance Indicators (KPIs) for Brand Management
• Brand Audits and Tracking

Slide 11: Future Trends in Brand Management

• Personalization and Customer-Centric Strategies
• Emphasis on Ethical and Sustainable Branding
• Digital Transformation and the Role of Technology

Slide 12: Conclusion

• Recap of Key Points
• Importance of Continuous Brand Management
• Q&A Session

Remember to use visuals, bullet points, and concise text to make your presentation visually engaging and easy to follow. Customize the content based on your specific needs, and add relevant images, graphs, or diagrams to enhance understanding. Good luck with your Brand Management PowerPoint presentation!

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Brand Management PPT

Brand Management Topics for Brand Management PPT H

In today’s competitive marketplace, building and maintaining a strong brand has become more crucial than ever before. Brands are not just logos; they are powerful vehicles that convey emotions, values, and promises to consumers. Effective brand management involves a strategic blend of creativity, consistency, and consumer-centricity.

Brands are not static entities; they evolve, adapt, and respond to changing consumer behaviors and market trends. As we explore these brand management topics, keep in mind that the landscape of branding continues to shift, influenced by technological advancements, social shifts, and consumer expectations. These topics will equip you with knowledge and tools to make informed decisions in the world of brand management.

Here are 25 concise brand management topics for your presentation:

• Brand Identity: Elements and Importance
• Crafting an Effective Brand Strategy
• Brand Positioning for Market Success
• Building Strong Brand Equity
• The Power of Emotional Branding
• Creating a Consistent Brand Experience
• Leveraging Storytelling in Branding
• Brand Communication Channels and Tactics
• Brand Extensions: Pros and Cons
• Digital Branding Best Practices
• Navigating Brand Crisis Situations
• Measuring Brand Performance Metrics
• Global Branding Challenges and Solutions
• Trends in Sustainable Brand Management
• Social Media’s Role in Brand Building
• Brand Authenticity and Consumer Trust
• The Art of Brand Differentiation
• Innovations in Packaging and Branding
• Rebranding Strategies and Case Studies
• Building Employee Brand Ambassadors
• Luxury Branding: Strategies for Success
• Branding for Startups and Small Businesses
• Cultural Diversity in International Branding
• Celebrity Endorsements and Branding
• Futuristic Insights into Brand Management

Remember, each topic can be expanded with relevant information, examples, and visuals to create an engaging and informative presentation.

Conclusion: Mastering Brand Management PPTs for Effective Communication

As you embark on your journey of crafting Brand Management PPTs, remember that this digital canvas is more than a tool – it’s an opportunity to share the intricacies of brand management with clarity, creativity, and impact. The realm of brand management is ever-evolving, and your PPTs have the potential to shape narratives, spark discussions, and inspire innovations that contribute to the enduring success of brands.

With each slide meticulously designed, each word thoughtfully chosen, and each visual strategically placed, you hold the keys to unlocking the door to effective communication in the realm of brand management. May your Brand Management PPTs serve as beacons of inspiration, guiding your audience through the dynamic and enchanting world of brands, one slide at a time.

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How to Nail Your Brand Presentation: Examples and Pro Tips

Back in the day, “branding” and “brand image” were concepts restricted to large corporations with hefty budgets.

Most small businesses and startups thought building brand awareness meant getting a professional logo , maybe some business cards and letterheads, and moving on with their day.

Can you even think back to a time like that? Seems unbelievable now!

Today, branding and building brand awareness are not just for big businesses.

Even standalone freelancers and consultants must think about building their brand recognition and brand presentation through marketing efforts, to entice potential clients and new audiences while staying relevant to their target audience.

This includes everything from creating a brand logo and letterheads to site design , promoting relevant content, and maintaining a consistent brand identity online and offline.

You, as the creator of this business brand, have to think beyond the basics to highlight your brand in everything you do.

For example, you have to consider branding when preparing a pitch deck . This is also known as brand presentation.

Brand presentation goes beyond just showcasing a product idea or pitching your business.

This article shows you how to improve your brand presentation skills and ensure that your branded presentation does what it’s supposed to do — help you and your business stand out from competitors. You’ll also find brand presentation templates and examples below to make the right impression.

Create a free Piktochart account so you can follow along and play around with the branding presentations and templates we feature.

Let’s get started.

Why You Should Care About Getting Your Brand Presentations Right

One of the common characteristics of brands that endure the test of time is strong brand presence.

What is brand presence?

Brand presence refers to the visibility and recognition of a brand in the marketplace. It is the extent to which a brand is known, understood, and respected by its target audience.

A strong brand presence is essential for building customer loyalty, increasing brand awareness, and driving business growth.

Brand presence can be established through various marketing activities, such as advertising, social media, content marketing, and public relations. These activities help to create a consistent and recognizable brand identity, which makes it easier for customers to connect with the brand and its products or services.

Factors contributing to a great brand presence include a clear brand message, consistent visual branding, positive customer experiences, and effective communication strategies.

Brands with a strong presence are often associated with specific values and qualities that resonate with their target audience.

Overall, brand presence is a crucial aspect of building a successful brand. It helps establish a brand’s reputation, increase customer loyalty, and differentiate it from its competitors.

These brands (think Coca-Cola and Apple) have built a name in their industries not just because of their products but also because their brand voice and personality are immediately recognizable.

A solid brand presence is a key factor in helping promote consumer trust, and consumers want to buy from businesses they trust. Plus, when your customers think highly of your products and services, the greater their willingness to purchase from you.

10 Pro Tips for Nailing Your Next Brand Presentation

Now that you already understand the importance of getting your brand presentation right, take note of the following pro tips to help you get started. 

1. Identify your presentation goal

You could have the most beautiful presentation, but if it doesn’t drive home a single, clear point, then… what’s the point? 

Before designing your presentation , know what it’s supposed to convey and work backward from there.

For example, if you’re presenting  logo design  ideas to a client, you could start your presentation with how you see the brand and take them through your thought process. 

Use the slides to craft a story about how the logo’s colors, fonts, style, icons, and layout will help the brand build a lasting connection with its users. Show the logo designs after setting the context.

Think of this as a story with a beginning, middle, and end.

2. Align your brand presentation with other branding elements

Building a brand image is necessary irrespective of whether you’re a business or a solo hustler. Your brand presentations must be aligned with your overall brand. 

If you’re selling a product or a service, the chances of you performing better increase significantly when you build a brand around your business. In fact,  81 percent of consumers  say that trust is crucial for them before buying a brand.

So, what is it that builds trust?

It always comes down to professionalism and consistency.

Let’s explore them individually.

Professionalism

Person A and Person B are logo designers who help young startups design a logo and craft a complete brand identity. 

Person A only has social profiles and a generic email address. They have their portfolio in Google Drive, and they share that long, clunky URL every time someone asks to see their past work.

Meanwhile, Person B has built a brand for themselves. Their website has a professional logo highlighting who they are, their academic and professional accolades, past work, and client recommendations. They use a professional email address, and all their social profiles follow similar branding as their website.

Both these designers can be equally good at what they do, but the fact that Person B has built their own brand identity conveys their capability of doing the same for someone else.

Consistency

Getting all the essential brand elements in place is the first step in building a brand. 

Communicating that brand consistently across all online and offline platforms is what makes the difference. 

For example, if you have a professional logo, highlight it on your website, branding videos , business cards, email signature , social media , invoices, brand presentations, and every point of communication possible. This also helps build memorability and brand recall.

The brand awareness presentation template above by Piktochart is quite versatile. You can incorporate many branding elements in your presentation — from customizing it with your logo to changing the presentation’s color scheme into your brand colors.

3. Make the most of emotions

When you think of business presentations, the first emotion you think of is boredom, right?

How excited would you feel to see a bunch of boring charts and texts on a slide?

Don’t answer; that’s rhetorical. 

As a presenter, it’s your job to add some spice to your brand presentation.

Telling a unique, engaging story on a dull topic is a superpower. Think about how you can take your audience on an emotional rollercoaster. It’s a proven fact that people remember and engage more with something that evokes some emotion.

So, how do you do it?

Follow this simple formula:

Pain points ⇢ Enter hero ⇢ Happy ever after

Start by painting a gruesome picture highlighting all your audience’s pain points. Use the first few slides showing negative, downbeat, and sad visuals. Once your audience is bummed out enough, swoop in with the hero (solution to the problem). 

A great example of this is Velocity Partner’s first presentation slide in “The other C word: What makes great content marketing great” .

Map out your story , write it on a doc, and break it into slides. Creating brand presentations that work requires strategy.

4. Don’t get stingy with your brand presentation slides

How short do you think people’s attention span is?

Think of a number and then reduce it ten times.

If you’re at a conference, chances are your audience has seen quite a few presentations already and is not interested in your ten slides. They’re probably thinking about the buffet waiting for them once you’re done.

An excellent way to tackle this diminishing attention span is to use a lot of slides (contrary to popular advice to use as few slides as possible).

Instead of adding a ton of points in one slide and talking on it for umpteen minutes, use multiple slides to help you illustrate as you speak.

For example, Wordstream’s Larry Kim covered almost 200 slides in his 30-minute presentation at the C3 Conference in 2017.

5. Get creative with your presentation slides

A critical factor that makes for fantastic brand presentations is the creativity put into building each slide.

You can add your flair by incorporating PowerPoint’s effects, transitions, visual elements, images, clipart, and more; as long as you keep in-line with your brand guidelines.

However, do not go overboard with this. Add a lot of images and transitions; now what you have is clutter.

The goal here is to be fun and creative and find ways to engage your audience but still keep it simple enough not to distract them from the message.

You have an idea. We have presentation slides to visualize it.

Piktochart is an online presentation maker that helps you create professionally-looking branded presentations without hassle.

6. Only use high-resolution images

You don’t like looking at a pixelated image on the phone. Imagine showing it on a 10x bigger screen where the photos don’t make sense. 

For example, maybe you have an image with a cool one-liner on it, but it’s not clear enough for the audience to see. What could have been entertaining for the audience has now left them confused.

Images are a fantastic way to make your presentation more engaging and get your point across.

A photo is, after all, worth a thousand words. Your audience will relate to images more than plain text. And finding the right image for each idea/point is like hitting the jackpot.

For these reasons, it’s essential to add high-resolution and relevant images to your brand presentations. Spend some time sourcing these images, and make sure they adhere to your overall brand awareness strategy and align with your brand colors. 

Luckily, Piktochart’s integration with Pexels allows you to access a library of over 3000+ high-quality photos and more.

7. Use humor–but in a good way

Good humor can differentiate between a great and a memorable brand presentation.

Don’t be shy to throw in jokes and memes to stir people’s sense of humor. In fact, you could even consider adding some memes to your slides as long as they align with your marketing goals and brand awareness strategy.

Another great way to add more humor is to use gifs. Here, avoid using niche or nerdy humor and stick with common and familiar areas. Using these formats is a great way to give your audience a good laugh and make your presentation memorable.

You can even use gifs to encourage an emotion or a reaction to what you shared. It should ideally give your audience an idea of how to react. For example, when sharing surprising data, use familiar gifs to convey each important metric.

Another critical thing to remember here is to use them strategically. If you use them a lot, they may distract the audience from what’s important. Correct timing makes a joke funny; the same principle applies to building presentations.

8. Think about the wider use of your presentation

Keep the flow and content of your presentation in mind if it has the potential to be shared later.

Here’s why: Each slide should be complete and comprehensive, and the presentation should make sense even when you’re not around to share additional context. Each slide should promote and establish brand awareness for your large or small business.

The slides from a talent management and recruitment presentation template below are great examples.

You know you’ve done an excellent job if someone were to go through your entire brand presentation and understands what you were trying to communicate.

The jokes, graphs, and pointers in your presentation should be constructed to achieve this goal.

9. Get someone to proofread

Even when you think you’ve nailed your brand presentation and adhered to your brand guidelines , get someone to proofread it for you.

Even when you’ve gone through all the slides hundreds of times, get someone to see it differently. No matter how confident you are, get someone to proofread your presentation.

There’s nothing more embarrassing than standing in a room full of people giving a presentation and realizing a spelling error. Yikes!

For example, let’s say you’re fluent in English and have a strong command of the language. If you’re presenting in the US, the spelling of “colors” will be different than if you’re presenting to a European crowd that spells it as “colours” with a “u.”

This blunder comes across as unprofessional, which can be why someone hesitates to do business with you and your brand.

People who proofread may always be able to highlight an error or two, and they also can give you their feedback on whether your jokes are appropriate or not, and if they can follow your story.

10. Rehearse multiple times

Practice makes perfect! The more you rehearse, the more gaps and inconsistencies you’ll find. It’ll also help you understand your story and time yourself better.

You’ll be able to identify any dull points or unnecessary information while rehearsing, and it’ll help you nail your brand presentation.

You’re Ready To Roll Out Your Brand Presentation

Thousands of tools and resources are available today to help businesses build and communicate their brand better (most of them are free). Piktochart’s presentation maker provides great examples to get started quickly on your branded presentation and other relevant assets. Try it for free . 

The key to this task lies in identifying the right presentations to build brand awareness and using them to design beautiful brand presentations that seal the deal.

Be ready for brand perception changes

Finally, keep in mind that you will never be in complete control of your prospects, consumers, or customers’ perception of your branding.

Brand perception can change over time due to a variety of factors, including changes in the marketplace, shifts in customer preferences, and the brand’s own actions or messaging. Here are some ways brand perception can change:

• Changes in the marketplace: The competitive landscape can change rapidly, and new competitors may emerge with new products or services that offer a better value proposition to customers. If a brand fails to adapt to these changes, its perception may suffer as customers switch to competitors.
• Changes in customer preferences: As customer preferences change, brands must adapt their products, messaging, and overall strategy to remain relevant. For example, a brand that was once known for its traditional values may need to update its image to appeal to younger, more diverse customers.
• Brand messaging: The way a brand communicates its message can also impact perception. If a brand’s messaging becomes inconsistent or fails to align with its values or target audience, it may be perceived as less trustworthy or less relevant.
• Negative publicity: Negative publicity or scandals can have a significant impact on a brand’s perception. Customers may lose trust in the brand or associate it with negative traits, which can be difficult to overcome.
• Positive experiences: Positive customer experiences can help to improve a brand’s perception. When customers have a good experience with a brand, they are more likely to recommend it to others and have a positive view of the brand overall.

Overall, brand perception can change over time due to a range of internal and external factors. Brands must be aware of these changes and take steps to adapt their strategy and messaging to remain relevant and competitive in the marketplace.

The most important thing is you’re always putting your best foot forward to build brand awareness every time you interact with your audience, from your packaging, brochures , your FAQ page, and all the way to your business presentations. 

As long as you keep your audience in mind and apply the tips we mentioned above, you’ll be well on your way to build stunning brand presentations.

Alisha Shibli is the Head of Marketing at LOGO.com, a professional logo maker.

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Home Blog Business An Introductory Guide to Brand Management For Business Leaders

An Introductory Guide to Brand Management For Business Leaders

Did you know that displaying consistent branding across different sales platforms can increase revenue by up to 33% ? That’s a good pocket of growth. But it’s hard to tap into without a systemized approach. Enter brand management.

What is Brand Management?

Brand management is a multi-facet process of presenting and supervising the promotion of a certain brand (product or service).

The purpose of brand management is to help you gauge:

• How your brand is currently perceived by the target audience.
• What can be done to improve the perception.

In essence, a brand manager acts as the ‘spokesperson’ for the brand and uses various marketing techniques to achieve the following goals:

• Ensure optimal market positioning of the brand
• Gain strong differentiation from competition
• Street positive word-of-mouth discussion
• Manage customer sentiment around the product
• Increase brand loyalty through positive association
• Improve brand awareness levels among the target buyers .

Helpful template : Brand Management Strategy Template for PowerPoint .

Ultimately, strategic brand management is aimed at optimizing every touchpoint a follower, customer or employee has with your brand to ensure that their experience matches the set objectives. Since a solid brand strategy encompasses multiple target groups, brand management often extends well-beyond marketing teams and spills over to sales, customer support/success teams, and HR (employer branding).

Helpful template: Brand Strategy Roadmap Template for PowerPoint 

Several Successful Brand Management Examples

Luxury brands, in particular, masterfully create an exquisite experience, partially to validate their higher price points, and, to a larger extent, to align their brand promise with the aspirational lifestyle and values they are ‘selling’ to the consumers.

For example, Gucci became one of the most popular luxury brands with Millennial consumers in 2018-2019, thanks to their clever spin on digital brand management. To appeal more to the young & aspirational, the brand heavily invested in influencer marketing and creative social media collaborations with artists to build this perception of owning Gucci as the ultimate “gram-worthy” experience.

In addition to heavily investing in digital campaigning, Gucci’s CEO Marco Bizzarri also pushed for wider brand management changes. To steer the perception of an inclusive brand , Bizzarri worked with the store staff to change how they approach potential customers. As he told Fast Company :

“If people enter our shop, they enter our house and we need to be hosts to them. Changing people’s mentalities and behavior, that is the most difficult thing to do. The approach should be welcoming and smiling in a genuine way that is not forced because this is the way to be inclusive in the end.”

Apple is another strong example of how the right product positioning and branding can drive a cult following. Most of the company branding strategy is focused on eliciting the right emotions. Over the years, the electronics brand optimized every touchpoint they have with prospects — from in-store browsing to product unboxing and customer care — to steer up the feeling of excitement, dreams, aspirations, and power-to-the-people among the brand’s buyers.

In our previous blog post about psychographic segmentation  we also showed how brands like Starbucks, Porsche, and The Meatball Shop, used consumer data to refine their positioning and brand marketing if you care for more examples.

The Benefits of Brand Management

When it comes to such an intangible concept as branding , justifying the spending in brand marketing can be tough for some execs. So let’s take a quick look at some hard figures, quantifying the power of solid branding:

• Higher brand awareness and recall: For a brand to stick in the consumer mind, 5-7 brand interactions need to happen on average. Brand management is aimed at increasing brand awareness and recall among target audiences to prompt product discovery.
• Increased consumer trust : As much as 81% percent of consumers say that they need to trust the brand first to buy from them. That’s why many brand management strategies are aimed at creating distinctive brand promises and then ensuring that the company consistently acts on these.
• Improved intent to purchase: In the middle of the customer journey’s most consumer choices are influenced by unconscious bias according to new data from Google . In particular, some decided to buy based on authority bias (being swayed by an expert or trusted source), as well as social proof. Both marketing and brand management help leverage those biases to the company’s advantage.

Source: 2019’s Edelman Trust Barometer Special Report: In Brands We Trust?

Ultimately, well-known brands secure more sales and have more loyal customers.  Per Deloitte , consumers tend to develop strong emotional bonding with brands. Once they are ‘hooked”, their loyalty becomes almost unquestionable:

• 63% are more likely to forgive a long-term favorite brand for some mistake.
• 4 out of 5 consumers are more likely to promote their favorite brand to others.
• Finally, long-term brand fans are less price-sensitive and tend to shop more often with their most loved brands.

Brand Asset Management Best Practices

Now that you understand the ‘why’ of branding, let’s move on to the how-to part. Every brand consists of several assets that could be optimized to shape the general public perception of your products and sway consumer decisions. These include:

Your brand name is the key identifier of your company. While brand names rarely change over-time (unless you are planning a major company overhaul), your key strategic priority here is to ensure that your brand name is:

• Recognizable
• Triggers desired associations

All of these results come as a result of targeted brand development, executed with the help of other assets.

Brand Colors

Your brand’s color palette helps create stronger emotional connections with your target audience through color psychology. As research suggests , people tend to have instinctive associations between color and certain attributes:

• Trust: 34% name blue as the color igniting trust, followed by white (21%) and green (11%).
• Speed : 76% associate red with speed.
• Affordability : For 26% of respondents orange brings up this association, followed by yellow (22%) and brown (13%).
• High Tech : Black is the best describer for 26%; blue and gray share the second spot (both 23%).
• Reliability: 43% name blue as the optimal identifier, followed by black (24%).

Apart from using colors to elicit certain emotions, having a signature brand color also increases brand recognition by 80% . So yes, it’s worth talking with a professional designer to determine the optimal color palette for your brand.

Brand Positioning Statement

A brand positioning statement is a 3-5 sentence summary of what your company stands for, what it does, whom it serves, and how it’s different from others.  It’s an internal doc worth creating and distributing among all of the people to ensure that their daily actions are aligned with the brand’s core value proposition.

Here’s an example of a brand positioning statement from Amazon :

“Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We strive to have a positive impact on customers, employees, small businesses, the economy, and communities where we’re located. Amazonians are smart, passionate builders with different backgrounds and goals, who share a common desire to always be learning and inventing on behalf of our customers.”

How do you come up with a brand positioning statement for your business? You can see if one of the next brand positioning strategies fits your needs:

• Quality-based positioning: “Nobody is as committed to quality as we are”.
• Value-based positioning: “You get more value with us than from any other brand”.
• Niche specialization positioning: “We are the best choice for [affordable skincare]”.
• Cost-driven positioning: “We do the same thing, but for less”.
• Leader-based positioning: “We are leaders in the pack and simply the best in the market”.

Also, these strategies can be bundled together as Amazon does, for example.

A tagline (slogan) is a short elevator pitch  that succinctly communicates your core value position to the customer. It needs to be short, snappy, and memorable. Think Nike’s “ Just Do It ” or Coca-Cola’s current “ Together Tastes Better ”.

Creating a punchy tagline is a copywriting exercise. Plan for several iterations before you land with the right slogan. To get moving in the right direction, play around with the following tagline formulas:

• [Category] defined or redefined
• There’s (brand name), and there’s everything else.
• A different kind of [Category]
• [Category], [improved in some way]
• [Adjective] by design
• [Feature or Benefit]. [Feature or Benefit]. [Brand name]

After you’ve come up with several basic ideas, host a voting round with your team and work on further improvements.

A logo is a representation of your brand identity , condensed to an icon or creative typography. The key goals of the logo are to:

• Facilitate identification
• Promote differentiation
• Aid brand recall.

To achieve that, you must ensure that your company logo design and graphics stay consistent across all other branding assets and marketing channels. That’s how you provide higher brand recall.

Conversely, logos can be grouped in four categories:

• Logotypes: The company uses distinctive typography to convey their brand name. For example Burberry, Coca-Cola, Stripe.
• Monograms are a special mark, made out of the brand’s initials. For example IBM, McDonald’s, FedEx.
• Abstract marks are non-representational marks, shown along with the company name. For example Apple logo , Nike, Chase bank, Target.
• Descriptive marks are iconic symbols, representing the company’s products, services, or defining character. For example Shell, London Underground, Woolmark.

Brand Personality

Lastly, you have your brand personality — a group of traits that your brand conveys through tone of voice, brand colors, and other branding collateral.

The key element of brand personality is the brand voice — your unique way of communicating with your target audiences. Your voice should appeal to the way your target audience thinks and speaks, and, at the same time, bear a unique undertone, relevant to your brand.

A lot of brand differentiation strategies are aimed at honing that unique brand voice. If that’s what you are working on right now, here’s a quick exercise for helping you find your brand voice:

Step 1: Try to come up with three words that best describe your brand. For example: professional , educational , and transparent .

Step 2: Then add a set of extra definitions for each adjective. These are the characteristics that need to show up during your communication. For example:  Transparent: direct, authentic, trustworthy, genuine.

Step 3: Spell out the key do’s and don’t for achieving this ideal voice. Style this as direct instructions for your copywriters and communication team members. For example:

Step 4: Finally, continuously work on refining your brand voice. It will take several rounds of revising before you nail that ideal pitch. Your brand messaging will evolve and depending on the market response. So get back to your pillar points and review them for relevancy, originality, and alignment with your current priorities.

To Conclude

Brand management companies will be the first to tell you that building a strong brand is a long-term investment. In this guide, we covered the tip of the iceberg, showing you which assets you have at your disposal and why they are crucial to long-term marketing and financial success. With that knowledge in tow, you can dive deeper into brand development and determine which areas of brand management need optimization at your company.

1. Brand Strategy PowerPoint Template

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