southwest no seat assignment

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How to Hack Southwest’s Boarding Groups

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Table of Contents

How does Southwest boarding work?

What is the southwest boarding process, how to get your southwest boarding position, southwest family boarding: how to sit together, how to get the best seat on southwest airlines (group a), other ways to get get a good seat on southwest, southwest seating chart, when you're not happy with your southwest boarding number, southwest boarding groups, recapped.

The Southwest Airlines boarding process is a practice perhaps more polarizing than whether pineapple belongs on pizza. But one thing’s for sure: The Southwest boarding process is certainly unique.

So how does Southwest boarding work? For starters, there are no assigned seats. There’s no guarantee you’ll get that coveted window seat behind the exit row (which means no seat directly in front of you). There’s no guarantee you’ll end up seated next to your travel buddy.

Yet it also means you get to pick your seat from whatever is available once you get on the plane. If the guy in Row 3 has already whipped out his tuna sandwich, maybe you opt for a seat at least a few rows back.

The Southwest boarding process is also theoretically more efficient (at least according to MythBusters ) than most boarding systems with assigned seats.

Love it or hate it, Southwest boarding groups make for a unique flying experience. So with that, let's unpack Southwest’s boarding method to help you get the best seat on your flight.

SOUTHWEST CREDIT CARDS WITH BOARDING BENEFITS

Unlike some credit cards offered by other major airlines, Southwest cards don't automatically get you priority boarding. But they do cover some of your costs when you pay to get a better boarding position:

on Chase's website

Reimbursement for 4 upgraded boardings, when available, each anniversary year.

Reimbursement for 2 EarlyBird check-ins each anniversary year.

To receive reimbursement for an upgraded boarding or EarlyBird Check-In, you must pay for it with the card . Reimbursement will appear as a credit on your statement within one to two billing cycles.

» Learn more: Best Southwest Airlines credit cards

Rather than assigning seats to passengers, Southwest has an open seating style. As far as determining who gets to pick their seats in which order, here’s how it works:

There are typically three Southwest boarding groups (plus a few in-between groups of sorts, like family boarding). You're assigned that boarding group (either A, B, or C) and position (1-60) at check-in. Your boarding group is also printed on your boarding pass. Group A boards first, then group B, and afterwards group C. Check-in opens exactly 24 hours before departure.

If you end up with A1, then it’s your lucky day — you’ll likely be the plane's first passenger. (Though there may be some exceptions for people with certain disabilities, pre-boarders or people connecting from an earlier flight.) If you end up with C60, well, hopefully, you’re fine with the middle seat near the bathroom.

Here’s what a paper Southwest boarding pass with the boarding position looks like. This passenger boards with Group A and has a boarding position of 40.​​

As the gate agent prepares the plane for boarding, they’ll call boarding groups (e.g., Group A, 1-30). From there, you’ll head to one of the numbered posts at the gate area, broken up into smaller blocks (e.g., position 1-5). Stand between the corresponding posts based on your boarding position.

Once onboard, pick any open seat, stow your stuff in the overhead bin or under the seat and get ready for takeoff.

Here’s the order of Southwest's boarding groups, from first to last:

1. Preboarding

Southwest allows people with specific seating needs to accommodate their disability, who need boarding help, extra time or who need help stowing an assistive device to board first. To join that group, request preboarding from a Southwest customer service agent at the ticket desk or departure gate.

Expect to be asked what Southwest calls "fact-finding questions" to decide if you meet the qualifications for pre-boarding. If you do, you’ll receive a boarding pass with a specific preboarding designation, and you’ll be allowed to preboard with one companion. If you’re traveling with more than one other person, they’ll typically have to board with their original group.

People who are preboarding are not allowed to occupy an exit row seat.

The first set of people to board Southwest flights are people with seats in A1-A15, which is typically filled with Southwest elite flyers, people who purchased Southwest Business Select fares and those who paid extra for their tickets before boarding.

You can purchase any leftover upgraded boarding positions in the A1-A15 category either online through Southwest's upgraded boarding portal within 24 hours of departure, or at the gate.

The rest of Group A follows positions A1-15 with A16-60.

3. Other people with disabilities

If you don’t qualify for preboarding but need extra time to board, you can board after the A group but before the following Family Boarding and B groups. You’ll still need to speak to a Southwest customer service agent, who will print you a new boarding pass with an extra time designation, indicating that you can board with this group.

4. Families and active-duty military in uniform

If you’re traveling with a child 6 years old or younger, you and up to one other adult can board during Family Boarding, which occurs before the B group. Active military traveling in uniform may also board during this time.

» Learn more: Bookmark these military travel discounts

5. Groups B and C

Everyone else now gets to board, with the B group going next. And for large and full flights, there’s a C group. Both groups board in numerical order starting with position 1 and moving to position 60.

There are a few ways to get an early Southwest boarding position, but many of them come at an extra cost. If you don’t want to pay anything more than what the Wanna Get Away, Wanna Get Away Plus or Anytime fares already cost, your boarding position will be decided based on the order you’ve checked in.

You can check in online at Southwest.com or on the app beginning 24 hours before your flight's scheduled departure time. Or, you can check in at the airport or with an agent at the airport. But, the longer you wait, the worse the boarding position you’ll have.

Set a calendar reminder or phone timer for that 24-hour mark (maybe even a few minutes early to get the webpage loaded and logged in) to make sure you get as early a boarding position as possible.

Families (two adults traveling with a child 6 years of age or younger) can board after Group A but before Group B. If the child and adult both have Group A assigned on their boarding pass, they can board along with Group A in their allocated boarding position.

However, this still doesn’t guarantee you’ll sit together, especially if your boarding position is A50. The best way to ensure you sit together (and where you want) is to buy a Business Select fare, upgrade your boarding pass or have the Southwest Rapid Rewards® Priority Credit Card or the Southwest® Rapid Rewards® Performance Business Credit Card .

Everyone has a different favorite seat on an airplane, but the easiest way to get the best seat on Southwest is to have an A1-15 boarding group position. Since this is the first group to board, you’ll have your pick of nearly any seat on the plane. Here are three ways to guarantee an A1-15 group position on Southwest, but it’s going to cost you:

Buy a Business Select fare

Business Select fares come with many perks including Fly By priority lane access, a complimentary premium drink, and yes, guaranteed receipt of an A1-15 boarding position.

Business Select fares are not cheap. They can often be multiple times more expensive than Wanna Get Away fares, but they tend to be a better deal than Southwest’s middle tier called Anytime fares.

If you’re willing to pay for a seat upgrade, it’s almost always better to opt for Business Select over Anytime fares because you’ll get benefits like elevated points earning and the guarantee of a good seat.

Buy upgraded boarding when available

While not quite a guarantee, Southwest allows you to buy any remaining A1-A15 boarding position for an extra fee. You can purchase that either on the day of travel at the ticket desk or gate, or within 24 hours of takeoff on Southwest's website .

It’s $30 to $80 per segment depending on your itinerary. These positions are not assigned to regular ticket customers once the 24-hour check-in window begins, so if the flight is low on elite flyers or Business Select passengers, there may be some available for purchase.

Some cards, such as the The Platinum Card® from American Express or The Business Platinum Card® from American Express , can offset the cost of upgraded boarding by offering a $200 airline incidental credit , which is an annual statement credits toward incidental air travel fees with one qualifying airline of your choice.

Use a Southwest credit card to get complimentary upgraded boarding (when available)

As a benefit of having the Southwest Rapid Rewards® Priority Credit Card or the Southwest® Rapid Rewards® Performance Business Credit Card , you’ll be reimbursed for up to four upgraded boardings to positions A1-A15 every anniversary year.

The process is the same as anyone else purchasing upgraded boarding. You’ll have to buy it on the day of travel at the ticket desk or gate, and it’s only for sale if seats are available. But no matter the cost — whether $30 or $50 — you’ll get that four times a year in the form of a credit reimbursement.

Those boardings can be purchased all at once or for different flights, so you could opt to upgrade your posse once or give yourself the VIP treatment a few times throughout the year.

» Learn more: The best airline credit cards

These choices won’t guarantee an A boarding position like the recommendations above, but they’ll still put you ahead of others who try to check in online 24 hours out or at the airport ahead of their flight:

Have Southwest elite status

Customers with Rapid Rewards A-List Preferred or A-List Member status get their boarding position automatically reserved 36 hours before departure. That's before normal check-in begins, putting them ahead of everyone else who has to wait for that 24-hour window. The benefit also applies to other travelers on the same reservation as A-List Preferred or A-List Members.

While holding Southwest status is not a guarantee of an A position (e.g., if everyone else on the flight also had A-List Preferred or A-List status), it will get you the earliest position available and most often lands you in the A1-A15 positions.

Buy EarlyBird Check-In

EarlyBird Check-In is an add-on to your ticket that automatically checks you in 36 hours before the flight's scheduled departure time. That puts you in the running for the best boarding position next to the folks with Southwest status or Anytime and Business Select fares, and ahead of everyone else who has to wait for the 24-hour window.

EarlyBird Check-In typically costs $15-$25 one-way per passenger on top of your fare price.

As far as how the order of EarlyBird Check-In is decided amongst everyone who pays for it: Boarding positions are assigned based on the time that EarlyBird Check-In was bought relative to passengers within the same fare class. So Wanna Get Away Plus passengers will be checked in ahead of Wanna Get Away passengers with EarlyBird.

EarlyBird does not guarantee a boarding position, but it does increase your odds of getting in a better boarding position. Often, you’ll find yourself in A20 or better with EarlyBird check-in.

If you’re trying to decide what’s a good seat on your Southwest flight, head over to Seatguru. Once there, type in your travel date and flight number to choose your flight.

Oftentimes, Seatguru will show several aircraft configurations for a specific flight. For Southwest, Seatguru features three aircraft seating charts: Boeing 737 MAX 8, Boeing 737-700 and Boeing 737-800. Make sure the aircraft type you’re on matches the result provided by Seatguru.

After you’ve confirmed that, take a look at the seat reviews. The seats on the plane will either be green, yellow, red or white. Green means it's a great seat (usually with extra legroom), yellow means there is some drawback (like limited recline), red shows several drawbacks (such as a misaligned window and near the bathroom).

Seats that are white have no pros and no cons, they are just regular seats for the cabin.

If you’re cool with checking your luggage if the overhead bins run out of space or don't mind the middle seat for a few hours, then getting assigned Group C will be manageable.

But if you want to be among the first to board and accidentally ended up with a bad boarding position, your best bet to jump the line is to pay the $30-$50 for an A1-15 boarding position. You can do this either in-person at the airport or online.

If Business Select is sold out, you’re probably out of luck on purchasing upgraded boarding. Next time, consider purchasing EarlyBird Check-In or booking a higher fare class to begin with.

Southwest offers three boarding groups (A, B or C), and a position 1-60+, which get assigned at check-in. While the Southwest boarding process can be confusing at first glance, remember this: Check in exactly 24 hours before your flight, and most of the time you’ll be OK.

Or, be prepared to pony up some extra cash for expensive tickets or upgraded boarding passes. Know which of your credit cards may offer airline credits to offset these fees, as they can get you out of a jam when you miss the check-in deadline.

If you’re traveling with a larger group with multiple reservation numbers, everyone needs to handle their business and check in separately if you want any shot at getting boarding positions near each other.

Southwest follows an open seating style, meaning there are no assigned seats. You’ll be assigned a boarding group (either A, B, or C) and position (1-60+) upon check-in, which determines your boarding order. Once on board, you choose your seat. If you’re last to board, you likely won’t get to sit with your family.

However, Southwest has a solution to better ensure families can sit together. If you’re traveling with a child 6 years old or younger, up to two adults may board during Southwest’s Family Boarding period, between Group A and Group B boarding (unless both the child and adults have A boarding passes and can board in that earlier group).

For an additional fee, EarlyBird Check-In automatically checks you in 12 hours ahead of the traditional 24-hour check-in window. While it’s not a guarantee of the coveted A boarding group, you’ll end up in an earlier boarding position than if you had not paid for it.

Families with children 6 and under can board before Group B free of charge, so for these travelers, paying for EarlyBird Check-In is usually not worth it.

However, if you have children older than 6 and don’t want to risk sitting apart on the plane, it can make sense to pay for EarlyBird Check-In.

Your Southwest boarding group is determined upon check-in. The earlier you check in, the earlier your boarding group.

Typically, you’ll check in for your flight online beginning 24 hours before the scheduled departure time or anytime thereafter. If you don’t, you can check in and get your boarding pass at the airport through the Southwest ticket counter or, if available, a self-service kiosk.

However, you can secure an earlier boarding position by purchasing a Business Select fare, purchasing EarlyBird Check-In or by purchasing an upgraded boarding pass from the counter on the day of travel (when available).

Generally, yes, you can sit anywhere on Southwest. Since the airline's flights have open seating, you simply choose any available seat once on board.

There are a few exceptions. For example, passengers who preboard may not occupy an exit seat.

Seniors do not get priority boarding on Southwest.

There is priority boarding for customers who have a specific seating need to accommodate their disability, who need assistance in boarding the aircraft or who need help stowing an assistive device. These passengers board before Family Boarding, between the A and B groups.

No, Southwest does not have assigned seats. Instead, passengers can select their seat upon boarding. Passengers board in alpha-numerical order, and your boarding position is determined by your fare, if you purchased EarlyBird Check-In, whether you're part of certain preboarding groups and how quickly you check in for the flight 24 hours ahead of departure.

If you are assigned to boarding group C on Southwest, expect to have fewer window and aisle seat options, and less overhead bin space. You may, however, secure a middle seat towards the front of the plane, which can mean earlier disembarkation. Though boarding Group C on Southwest isn't great, there are some possible upsides.

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Southwest Airlines Boarding Process & Groups – Everything You Need To Know

Katie Seemann

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Keri Stooksbury

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Table of Contents

What makes the southwest boarding process different, the southwest airlines boarding process [detailed], southwest boarding positions, family boarding, boarding for passengers with disabilities, how to get a better boarding position, final thoughts.

We may be compensated when you click on product links, such as credit cards, from one or more of our advertising partners. Terms apply to the offers below. See our Advertising Policy for more about our partners, how we make money, and our rating methodology. Opinions and recommendations are ours alone.

Southwest Airlines has gained a lot of popularity over the years in part because they do things a little differently. They don’t charge change fees, they don’t charge for checked baggage, and they don’t assign seats.

If you have never flown Southwest before, this last one can throw you for a loop! But have no fear — Upgraded Points has got you covered!

In this post, we’ll detail what makes the Southwest boarding process different and what you need to know to navigate it like a pro. We’ll also show you some ways to help boost your chances of getting the seat you want plus answer some common FAQs.

The Southwest Airlines boarding process is different because they don’t assign seats. However, it’s not a free for all — there is a specific system that you’ll need to follow to board the plane. Then once you are on board, you can choose any available seat that you want.

Why Checking in for Your Flight Is so Important

When you check in for your Southwest Airlines flight, you’ll receive a boarding position. This boarding position will consist of a letter (A, B, or C) and a number (1-60).

The number you’re assigned is based (mostly) on when you check in for your flight — the earlier you check in, the better your boarding position will be.

Southwest opens check-in 24 hours before your plane departs, so you’ll want to check in as soon as it opens. Seasoned Southwest passengers will set an alarm to remind themselves to check in exactly 24 hours ahead of time.

Checking in 24 hours before your flight will usually land you somewhere in the B boarding group — which is generally adequate to find either a window or aisle seat or 2 seats together if you are flying with a companion.

At the Gate

When it’s time to board the plane, the gate agent will first call the A group to get in position. You’ll notice 2 lines of people lining up in rows that are labeled A 1-30 and A 31-60 (note the photo below is showing C 1-30 and C 31+). In each row, there will be a marker for every 5 numbers showing exactly where you should be standing in line.

Once boarding begins, the gate agent will start with pre-board passengers and those with boarding positions A 1-15 (usually reserved for Business Select passengers). Then they will continue with A 15-30 then A 31-60. Once A 1-30 have boarded the plane, the monitor at the front of the line will change to B 1-30. Then the B group can start lining up while the rest of the A group finishes getting on the plane.

When your number is called, you’ll walk in line to the gate agent to scan your boarding pass and proceed on to the plane. Once you are on the plane, you can choose any open seat.

Hot Tip: If you’re flying on Southwest Airlines, be sure to familiarize yourself with the Rapid Rewards program. This frequent flyer program includes lots of ways to earn points (even without flying ) and offers easy points redemptions with no blackout dates. Southwest flies to lots of international destinations plus Hawaii (finally), so their Rapid Rewards program is one you won’t want to miss.

If you aren’t familiar with Southwest’s boarding positions, they may be a little confusing. Here’s a rundown of what you can expect.

Pre-Board: Pre-boarding is reserved for those passengers with situations that require them to have a specific seat on the plane due to a disability or those who need assistance in boarding or stowing an assistive device. A pre-boarding designation needs to be arranged prior to boarding.

A1-15: These positions are usually reserved for Business Select passengers (the most expensive type of ticket you can purchase on Southwest). If not all of the Business Select tickets were sold, other passengers can upgrade their position to the A1-A15 section for $30 to $50 (the upgraded boarding applies to just that flight, not your whole itinerary). If A1-A15 boarding positions are available, they will be available to purchase beginning 24 hours before departure.

A16-30: This group is usually assigned to A-List Preferred or A-List members and anyone who purchased EarlyBird Check-In . However, an A boarding position is not guaranteed even if you have A-List, A-List Preferred, or EarlyBird Check-In.

Family Boarding/Active Duty Military/Passengers Needing Extra Time: Families traveling with a child who is 6 years old or younger can board after the A group regardless of their assigned boarding position. This does not need to be arranged ahead of time. You’ll just line up to the side and board when they call for families with young children.

Any active-duty military passengers are allowed to board at this time as well.

Any customers with a disability who just need a little extra time to board can go in this group. This needs to be pre-arranged by speaking to a ticket counter agent or a gate agent prior to boarding.

B 1-60: This middle-of-the-road group can vary depending on how full the plane is and how many people purchased EarlyBird Check-In. You can still end up in the B group when you purchase EarlyBird Check-In, however, you’ll probably be at the front of the pack if you do.

If you check in exactly 24 hours ahead of time, you’ll usually end up somewhere in the B group. If you have a B group boarding position, the chances are good that you’ll still be able to get a window or aisle seat or find 2 seats together if you’re traveling with a companion.

Hot Tip: If you are in the B group (or even one of the first numbers in the C group), head to the back of the plane. People tend to fill in the front of the plane first, leaving open seating in the back. While this doesn’t always work, you’ll have better chances of avoiding a middle seat if you head to the rear of the aircraft.

C 1-60: This is the group you will most likely get if you don’t check in right on time. While the C group isn’t a guaranteed middle seat, the chances are pretty high that you won’t be sitting in the ideal spot.

If you’re traveling alone, it’s worth it to go to the back of the plane in search of a window or aisle seat. If there are only middle seats left, the flight attendants will announce it so you’ll know when to give up and take the first seat you see.

Tips for Finding an Open Seat

• The flight attendants will usually be standing in a row of seats near the middle of the plane (often in the exit row) during boarding. They are usually more than happy to move if you’d like to sit where they are standing.
• You’ll see people with their bags on the seat in an effort to save them for traveling companions with a later boarding number. While you are technically allowed to ask them to move their items so you can sit there, you’ll have a grumpy seatmate for the whole trip. It’s probably best to move on.
• Often you’ll see 2 people in a row who are traveling together but sitting in the window and aisle, leaving the middle seat empty. If you ask to sit there, more often than not one of them will move over, giving you a window or an aisle seat.
• Don’t pass up a prime empty seat in the front of the plane. I see this all the time! You’ll often see a decent empty seat in the front of the plane that people are passing up. Unlike other airlines, these are not reserved for anyone, so feel free to take a great seat in the front if it’s available (I’ve used this trick to score a second-row aisle seat with overhead bin space even though I had a C boarding position!).

Flying on Southwest with young children is one instance when bringing the kids makes your trip easier. That’s because parents traveling with a child that’s 6 years old or younger get to board after the A group regardless of what boarding position is listed on your boarding pass.

That means you don’t have to worry about checking in exactly 24 hours ahead of time — which is a luxury when flying on Southwest.

Boarding right after the A group also guarantees you’ll be able to find a group of seats together, which is essential when traveling with little ones.

Family boarding is limited to 2 parents and their children as long as one is 6 years old or younger. Grandparents, aunts, uncles, cousins, or anyone else traveling with you will still need to board in their assigned position.

If you are traveling with a child and you both have A boarding positions, you’re more than welcome to go ahead and board with the A group — you don’t have to wait for family boarding.

Bottom Line: If you’re traveling with a child who is 6 years old or younger, you’ll be able to board during family boarding. This takes place between the A and B groups which will ensure you can find seats together. This courtesy only extends to children and 2 parents — any other traveling companions will still need to board based on their boarding position.

Customers with disabilities who require pre-boarding due to a specific seating need or those who need assistance with a medical device need to speak to a ticket agent or gate agent before boarding begins. If the passenger qualifies, a new boarding pass with a pre-boarding designation will be issued. Anyone who pre-boards may not sit in an exit row.

If a customer with a disability just needs a little extra time, they will be permitted to board before family boarding between the A and B groups.

This courtesy extends to 1 travel companion as well — any additional family or friends will need to board with their assigned groups.

If you want a great boarding position but don’t want to worry about checking in at the right time (or paying for a Business Select fare), there are other options to help you secure a coveted higher boarding position.

• Earn Southwest elite status
• Purchase EarlyBird Check-In
• Purchase an upgraded boarding position beginning 24 hours before departure (subject to availability).
• Get a credit card that comes with upgraded boarding passes or a travel credit to cover the fees.

Earn Southwest Elite Status

You can earn elite status on Southwest Airlines through the number of one-way flights you take or through the number of elite qualifying points you earn in 1 calendar year. Southwest also allows other passengers on the same reservation as the elite member to board at the same time as the elite member.

Southwest will occasionally run promotions to help you fast-track your status, or you can try a status match .

Hot Tip: While having a Southwest Companion Pass is a fantastic perk, it does not make you eligible for any type of priority boarding.

EarlyBird Check-In

Adding EarlyBird Check-In to your reservation will automatically check you in up to 36 hours ahead of your flight, giving you a higher boarding position. However, it doesn’t guarantee an A group position. You could still get a B boarding position even if you pay for EarlyBird Check-In.

You can add EarlyBird Check-In when you purchase your ticket, or you can add it to an existing flight. It costs between $15 to $25 one-way per person.

Purchase Upgraded Boarding

If there are open boarding positions available in the A1-A15 group, you’ll be able to pay to upgrade to one of these positions on the Southwest mobile app beginning 24 hours before departure.

The cost is $30 to $50 per person per flight segment (it doesn’t cover your whole itinerary).

Bottom Line: Your best bets to get a higher boarding position without having to earn elite status are EarlyBird Check-In and upgraded boarding. However, both options will cost you. EarlyBird Check-In costs $15 to $25 one-way per person and doesn’t guarantee you’ll get an A boarding number. Upgraded boarding is subject to availability and costs $30 to $50 per flight per person, but it gets you an A1-15 boarding position.

The Best Credit Cards for Upgraded Boarding

Of course, perks like upgraded boarding or EarlyBird Check-In are even better when you don’t have to pay for them. The good news is that some credit cards will cover these costs for you.

Southwest Credit Cards:

An A1-15 boarding position sounds great, but paying up to $50 per person isn’t great. Thankfully, there are credit cards that can help you cover this cost.

The following Southwest credit cards each come with 4 upgraded boarding passes per year:

• Southwest Rapid Rewards ® Priority Credit Card
• Southwest ® Rapid Rewards ® Performance Business Credit Card

Other Credit Cards:

Some credit cards offer credits for travel purchases. You can use these credits to upgrade your boarding position or to purchase EarlyBird Check-In on Southwest Airlines.

The airline fee credit on these American Express cards will only be reimbursed if the charge comes from your selected airline (so be sure to choose Southwest!). These credits don’t apply to airfare, so if you want to use your credit for EarlyBird Check-In, be sure to purchase it separately from your flight.

Amex credit cards that offer airline fee reimbursements include:

• The Platinum Card ® from American Express : up to $200 airline fee credit
• The Business Platinum Card ® from American Express : up to $200 airline fee credit

Chase and Citi also offer cards that come with a generous travel reimbursement. Using the travel credits on these cards is easier than those on Amex cards. You don’t have to designate a specific airline or worry about making sure you pay for EarlyBird Check-In separate from your flight.

• Chase Sapphire Reserve ®
• Citi Prestige ® Card

Southwest is an airline that does things a little differently. This includes their boarding process — because they don’t assign seats! While the idea of not having an assigned seat can be a little confusing at first, once you get the hang of it, it’s easy peasy.

We hope this guide gives you the confidence to board your next Southwest flight like a pro.

The information for the Citi Prestige ® Card has been collected independently by Upgraded Points and not provided nor reviewed by the issuer.

For rates and fees of The Platinum Card ® from American Express, click here . For rates and fees of The Business Platinum Card ® from American Express, click here .

Frequently Asked Questions

Is southwest earlybird check-in worth it.

Whether or not Southwest EarlyBird Check-In is worth it is a personal decision. If having a middle seat will absolutely ruin your trip, it might be a good idea. It can also be a good idea on longer flights where you’ll be more comfortable in a window or aisle seat.

If you’re on a short flight or you’re pretty confident that you can remember to check in exactly 24 hours before your departure, you’ll probably be fine without EarlyBird Check-In.

Does Southwest board military first?

Southwest gives special consideration to active duty military personnel. Any active-duty military passenger will be able to board after the A group regardless of their assigned boarding position.

Can I upgrade my boarding position on Southwest?

Yes, if you would like to upgrade your boarding position you can do so starting 24 hours before departure. If there are any A1-15 positions available you’ll be able to upgrade for $30 to $50 per person.

Do Southwest A-List customers automatically get checked in?

Yes, if you’re an A-List or A-List Preferred member, Southwest will automatically check you in 36 hours prior to your departure.

How does EarlyBird Check-In work on Southwest Airlines?

When you purchase Southwest EarlyBird Check-In you’ll automatically get checked in for your flight 36 hours before departure (that’s 12 hours ahead of general check-in). It ensures you’ll have a decent boarding position, but it does not guarantee an A boarding position.

What if I have a different boarding position than my traveling companion?

If you have a different boarding position than your traveling companion you’re able to board together if you go by the person with the lowest position. For example, if you are assigned boarding position A48 and your companion is assigned B31 you may both board at B31, but not at A48.

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About Katie Seemann

Katie has been in the points and miles game since 2015 and started her own blog in 2016. She’s been freelance writing since then and her work has been featured in publications like Travel + Leisure, Forbes Advisor, and Fortune Recommends.

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Hate Southwest's seating policy? Hear me out

Southwest Airlines ' seating policy is a love/hate situation, a man-eat-man bonanza that rewards the agile and punishes — harshly — the less nimble. I'm firmly in the camp of "love," and here's why.

You've got Equal opportunity seating at your fingertips

Look, I am all aboard the airline loyalty train , specifically in the pursuit of elite status . I love feeling like a top-tier big shot when my complimentary Premier upgrade clears on United, and nothing makes me smile like dining in the Polaris lounge. But nothing is harsher than when I'm forced to fly American Airlines as a no-name and I board the last of the pack, frantically refreshing my app to see if an aisle seat has opened up.

Sign up for the free daily TPG newsletter for more travel tips!

While Southwest doesn't have the same geographical footprint as the Big Three — Delta, American and United — it also hasn't put into place some of the ridiculous (and expensive) charges that the legacy carriers have. This is especially true in regards to seats and seat assignments.

For the unaware, Southwest boards in groups of A-C and numbers of 1-60. Your ranking in line is dependent on a few different factors: when you check in, what fare type you've purchased, and your elite status with Southwest.

Everything you need to know about the best seats on Southwest Airlines

I know, I just said elite status doesn't matter on Southwest, but hear me out: Though A-list and A-list preferred members (top-tier elites with Southwest) get priority boarding, they're few and far between. And regardless of status, boarding spots A1-A15 are reserved for business select fares (even if they go unsold). Customers can also purchase early bird check-in, which allows check in 36 hours in advance instead of just 24, although the additional fees (between $15 and $25 one way) put many people off.

All this is to say that while you may not get A1-A15 (or even A15-30), you can still buy a ticket for your very first flight ever on Southwest, check in 24 hours prior to flying, and end up in the first row — or even better, in the exit row — for free. This is in stark contrast to the convoluted boarding scheme enacted by airlines that board based on mileage flown, dollars spent, credit cards held and fare class paid.

You can sit wherever you want.  No, really.

Southwest's boarding process is infamous in that it allows everyone to sit anywhere they wish, willy nilly. While many bemoan this feature, I appreciate it. Take, for example, my brother. He makes short hops all across the Western U.S., and Southwest is his main airline. Why? Because he buys last minute, doesn't care to check in until he gets to the airport (an hour before boarding), and ends up in the front five rows regardless because he's willing to take a middle seat. To him, it's more important to get off the plane early than to enjoy the view that a window seat would afford.

And that's what's great about Southwest. The airline's lack of seating plan allows everyone — absolutely everyone — to sit where they like. Me? I'd rather be 10 rows back in an aisle, so I'm going to try to check in as soon as I can. But Southwest affords flexibility to those who care about where they're sitting.

Bottom line

I know that Southwest's chaos isn't for everyone. But these days most airlines will charge you more for the privilege of choosing a seat anyway (unless you're paying for a higher class economy ticket). Southwest simply puts everyone on the same level, with a few people paying for the opportunity to guarantee their desired boarding position and the rest making a break for it at the 24-hour mark. Southwest's system makes room for all types, from the nervous flyer who pays for the 36-hour check-in to my brother, who strolls up to the counter an hour prior, so that everyone gets exactly what they want.

Thanks, Southwest.

Feature photo by Robert Alexander/Getty Images

What is your policy for Customers of size?

Customers who encroach upon any part of the neighboring seat(s) may proactively purchase the needed number of seats prior to travel to ensure the additional seat(s) is available. The armrest is considered to be the definitive boundary between seats; the width of the narrowest and widest passenger seats (in inches) is available on our Flying Southwest page . The purchase of additional seats serves as a notification of a special seating need and allows us to adequately plan for the number of occupied seats onboard . It also helps us ensure we can accommodate all Customers on the flight for which they purchased a ticket and avoid asking Customers to relinquish their seats for an unplanned accommodation. Most importantly, it ensures that all Customers onboard have access to safe and comfortable seating. You may contact us for a refund of the cost of additional seating after travel. If you prefer not to purchase an additional seat in advance , you have the option of purchasing just one seat and then discussing your seating needs with the Customer Service Agent at the departure gate. If it’s determined that a second (or third) seat is needed, you’ll be accommodated with a complimentary additional seat.

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Simple Flying

Why has southwest airlines persisted with unallocated seating.

What's in it for the US-based carrier?

• Southwest Airlines' unallocated seat assignments, or "open seating," have been a part of the airline since its beginnings.
• The unique seating model not only aligns with Southwest's egalitarian ticketing model but also improves boarding times.
• Southwest monetizes its boarding groups by offering passengers the option to purchase upgraded boarding status or an EarlyBird Check-In option.

Large-scale US-based low-cost carrier Southwest Airlines is known for several unorthodox offerings as a budget operator. These include free baggage, its point-to-point route network, and its tendency to only sell tickets directly through its own channels. Another of these classic Southwest features is the airline's policy of unallocated seat assignments, which it calls 'open seating.'

Elsewhere in the US, other airlines utilize assigned seating as a way to generate huge amounts of revenue . Still, despite the fact that certain American carriers have openly poked fun at Southwest's model, the blue-liveried airline has stuck with unallocated seating since its beginnings. But what exactly is in it for Southwest?

A time-tested and egalitarian seating model

This feature has been with the airline since its beginnings in the 1970s, and the concept was pretty unorthodox even back then. According to Southwest , its flight attendants would sometimes tell passengers that "just like at church," they could sit wherever they wanted to. The idea fit well with Southwest's relatively egalitarian ticketing model, which was also rather unusual when it launched.

Love aviation history ? Discover more of our stories here!

With no first class or business class cabins onboard its aircraft, all of Southwest's passengers sat (and still do sit) in the same sort of seats, ate the same snacks, and received the same in-flight experience. Seats were 'assigned' merely in the order passengers showed up to the gate and picked a seat to sit down in.

Faster boarding times

Over time, according to the airline, multiple studies have proven that its unallocated seating model has also improved boarding times. Faster boarding, in turn, generally contributes to more on-time departures and, ultimately, cost savings. The airline claims this translates into cheaper prices for passengers' tickets.

After half a century of operations, the boarding process understandably looks somewhat different today compared to when the company started. Nonetheless, the fundamental concept has remained in place. However, the airline seriously considered switching to assigned seating in 2006, when it tested the idea on 200 flights from San Diego and, later, from San Antonio.

Interestingly, the tests revealed that boarding times increased by between one and four minutes when assigned seating was utilized. However, they still led to some changes that are now standard parts of the boarding experience for Southwest Airlines passengers. These included getting rid of a first-come-first-serve approach in favor of a group boarding method.

Monetization opportunities

Today, boarding groups are generally assigned based on when passengers check in for their flight, which can be done online up to 24 hours in advance. However, the existence of boarding groups also provides additional revenue opportunities. Passengers have the option of purchasing upgraded boarding status, which allows them to board in group A1-A15, giving them the best pick of the seats.

Aside from upgraded boarding, passengers can also purchase an EarlyBird Check-In option that automatically checks passengers in before the standard 24-hour check-in available to all other passengers. While this does not guarantee those passengers group A1-A15 boarding status, it will bump them as far to the front of the line as possible, behind any upgraded boarding passengers.

Branded credit cards are another way passengers can take advantage of boarding upgrades, such as those who hold a Southwest Priority Card or a Southwest Performance Card. Despite the decision to keep unassigned seating following the 2006 trials, CEO Robert Jordan said during a virtual town hall early last year that the airline might still eventually switch to an assigned seating model , stating:

“Could we one day need to take back up the assigned-seating question? I think we may have to do that. Just know this. We are committed to continuing to look at our product, making sure it's relevant.”

easyJet also used to have unallocated seating

Southwest is far from the only low-cost carrier to have used unallocated seating over the years. Indeed, a similar model was also in place in the UK at easyJet until as recently as November 2012 . However, the orange-clad airline switched to an allocated model after running tests in the summer of 2012. Conversely to Southwest's research, these found that such seating didn't delay flights.

What do you make of Southwest's unallocated seating model? Have you ever flown with the airline? Let us know your thoughts and experiences in the comments!

Southwest Airlines

Is Southwest going to start assigning seats? CEO says the airline is weighing changes.

Southwest Airlines is considering doing away with open, single-class seating on its aircraft.

In an interview with CNBC , ahead of the airline’s first-quarter earnings call on Thursday, CEO Bob Jordan said the company is weighing options for cabin reconfiguration to address its recent revenue shortfall.

“We’re looking into new initiatives, things like the way we seat and board our aircraft,” Jordan told the network.

Southwest has long differentiated itself from other airlines with one class of seating and little variability – no extra legroom seats or first class on its 737 fleet. But now, Jordan said it may be time to change the strategy.

Cruising Altitude: Another Boeing plane issue? Don't fall for the headlines.

“Customer preferences do change over time,” he told CNBC. He acknowledged the airline hasn’t made any decisions on implementing a new strategy but said studies about what they could do have yielded “interesting” results. 

For now, the only reliable way for Southwest customers can get their seating preference is to pay extra for an earlier boarding position. Southwest Airlines does not currently assign seats and passengers claim their real estate as they board the plane in an assigned order. 

During Thursday's earnings call, Jordan confirmed the airline was exploring updates to its seating and boarding processes. He also announced Southwest would be ending service to Syracuse, New York; George Bush Intercontinental Airport in Houston (the airline will still serve William P. Hobby Airport); Cozumel, Mexico and Bellingham, Washington. Jordan cited underperformance in those markets as the reason for their closure.

Zach Wichter is a travel reporter for USA TODAY based in New York. You can reach him at [email protected].

Is Southwest about to end its free-for-all seating?

The company says it is ‘very seriously studying’ alternatives to its signature open-seating system

Southwest Airlines fans know the drill: Check in to your flight exactly 24 hours in advance and secure your spot in line to board the plane. What seat you’ll end up in? That’s a mystery until the last minute.

A puzzle to some and an invigorating challenge to others, Southwest’s unique boarding process and one-class cabin are now under the microscope as the airline looks for ways to prop up its financial performance. In a call with investors Thursday, Southwest CEO Bob Jordan said executives are “very seriously studying” seating and the way passengers board the planes.

“It’s been several years since we last studied this in-depth, and customer preference and expectations change over time,” Jordan said. “We are also studying the operations and financial benefits of any potential change.”

Unlike most airlines, Southwest doesn’t have a premium section on its planes that commands higher fares. Where other carriers might charge extra for a cushy seat in the first few rows or an extra-legroom option near the front, Southwest customers can grab whatever seat is open. A spot near the front won’t come with any additional frills, however.

In a news release announcing quarterly earnings, a conference call discussing those results and an interview with CNBC , representatives said they were taking a deep look at customer preferences around seating and boarding. The current open-seating system was put in place when airliners were generally less full, the company said, noting that preferences change as planes fill up.

“There’s no decision, there’s nothing to report other than we are seriously looking at this,” Jordan said in response to a question about seating. “But early indications both for our customers and for Southwest look pretty darn interesting.”

While Southwest has contemplated the possibility of assigned seating for nearly two decades at least , the review has accelerated over the past six months, the CEO said. Jordan said the company will say more during an event for investors in September. The company has also recently said that it is preparing to add red-eye flights in the next couple of years.

Today, Southwest passengers can pay more to end up in a better seat, even without picking that seat in advance. Upgrades that provide priority boarding and early check-in give customers the first pick of spots. The airline makes “hundreds of millions of dollars” from those upgraded boarding options, executives said last year.

“They’re in kind of a pickle regarding revenue generation, so they’re looking at everything,” said Robert W. Mann, a consultant and former airline executive. “I think what they have seen is that when they’ve tweaked their existing cattle call … they find it to be very lucrative.”

He said that if the airline could deliver a more “pleasant” boarding process, or seat selection for a fee, it would probably be attractive to travelers.

“There’s nothing about their boarding process that they couldn’t improve,” Mann said.

Travel analyst Henry Harteveldt, president of Atmosphere Research Group , said he did research more than a decade ago that found a large number of people avoided Southwest because it did not offer extra-legroom seats, assigned seats or a premium business-class cabin. He said that the airline could make “an enormous amount of money” by adding assigned seating — and that travelers would probably welcome knowing what seat they would end up in.

“I think it could be an incredibly positive thing for the airline, but I recognize that Southwest has a more-than-50-year history of being egalitarian, of having open seating and being different from other airlines,” he said.

More on air travel

Leave flying to the pros: Think you could land a plane in an emergency? Experts say you’re wrong . Here’s what you should actually do if something goes awry during a flight .

Pet peeves: Why do “gate lice” line up early for a flight ? Psychologists explained for us. Another move that annoys airline workers: abusing the flight attendant call button . For more on how to behave on a flight, check out our 52 definitive rules of flying .

Plane mess: Stories about extremely disgusting airplanes have been grossing out travelers. The question of plane cleanups became the subject of a recent debate after a flight attendant allegedly told a pregnant passenger to pick up the popcorn spilled by her toddler.

Frequent flying: Airline status isn’t what it used to be, but at least there are some good movies and TV shows to watch in the air. And somewhere out there, experts are trying to make airline food taste good.

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Southwest Airlines is considering changes to its quirky boarding and seating practices

FILE - Southwest Airlines plane prepares to land at Midway International Airport, Feb. 12, 2023, in Chicago. Flight attendants at Southwest Airlines on Wednesday, April 24, 2024, ratified a contract that includes pay raises totaling more than 33% over four years, as airline workers continue to benefit from the industry’s recovery since the pandemic. (AP Photo/Kiichiro Sato, File)

• Copy Link copied

DALLAS (AP) — Southwest Airlines is studying changes to its quirky boarding and seating policies as it searches for ways to raise more revenue .

Airline officials say they are studying possible changes but won’t have anything to announce until September. That tease is leading to speculation about whether Southwest might ditch some longstanding traditions, including the practice of passengers picking their own seats only after they board a plane.

CEO Robert Jordan says he is proud of Southwest’s “product,” but it was developed when flights weren’t as full as they are today, and customers’ preferences change over time, prompting the “deep dive” into “transformational options” in boarding and seating.

“Early indications, both for our customers and for Southwest, look pretty darn interesting,” he told analysts and reporters Thursday.

Every other major U.S. airline sells first- or business-class seats with more room and amenities. They assign seats long before passengers arrive at the airport. And increasingly, they charge extra if economy-class passengers want to pick a particular seat, such as one in an exit row or near the front of the cabin.

Those policies generate significant “ancillary revenue.” Delta Air Lines took in $4.4 billion in “premium products” during the first quarter.

Southwest doesn’t have a first-class cabin or assigned seats. Passengers line up in the gate area in an order determined partly by who checked in first and – increasingly – who paid extra to move up in line . The lucky or high-paying ones get in the “A” boarding group, followed by the middling “B” crowd and finally the dreaded “C” group, whose unfortunate inhabitants usually wind up in a middle seat, maybe in the back of the plane.

Over the years, Southwest customers learned to check in online exactly 24 hours before departure to get the best shot at grabbing the seat they wanted. In 2009, the airline began charging an extra fee — called EarlyBird — to move up in the boarding line. The fee starts at $15 per flight but goes up when planes are full.

Jordan said any changes must generate significant new revenue and can’t slow down flights . Beyond that, he was deliberately and repeatedly vague, but executives did indicate that two possible changes have been ruled out already.

Ryan Green, Southwest’s chief commercial officer, said the airline won’t impose baggage charges — it’s the only U.S. carrier that lets passenger check one or two bags for free. He said Southwest also won’t install curtains like those that separate premium cabins from the economy-class section on other airlines.

Savanthi Syth, an airlines analyst with Raymond James Financial, said the lack of assigned seating is “a huge pain point for passengers,” although a shrinking contingent still likes it. Syth thinks passengers would prefer the ability to select a seat in advance to trying to get a better spot in the boarding line.

“More importantly, I think it opens you up to a greater pool of passengers that would not consider (Southwest) because of the stress of the current process,” she said. “This is particularly important now that Southwest has lost the differentiation of no change or cancellations fees.” Southwest’s closest rivals dropped change fees too during the pandemic.

Syth is less convinced that Southwest needs a first-class cabin, but she thinks adding extra-legroom seats could be attractive. “There are plenty of tall people who could use the extra space,” she said.

Southwest executives are frequently asked about changes in their policies around baggage, seating and first-class cabins. At an industry conference in November, Jordan said there was nothing in the works.

What changed?

Southwest’s financial results have become more dismal. The company reported Thursday that it lost $231 million in the first quarter, which was worse than analysts expected and a wider loss than a year ago.

The Dallas-based airline faces sharply rising labor costs — up 19% or $462 million from a year ago, and that was before flight attendants ratified a new contract with sharply higher wages. Spending on maintenance and airport fees are rising by double-digit percentages. And Southwest can’t add as many flights as it would like because a production crisis at Boeing means there are fewer new planes.

The company is freezing hiring other than critical positions, and it will take the rare step of pulling out of four airports in August to cut costs. Even with revenue rising on strong travel demand , the airline needs more to offset inflation.

The airline promises that whatever it decides, it won’t change Southwest’s unique character. That could be a tricky balancing act in the view of its many loyal customers. They must wait out the next several months.

“We are committed to a set of new strategic initiatives. I have hinted at boarding and seating and the cabin, and we’re going to share those with you at investor day” in September, Jordan told analysts.

Open seating no more? Southwest CEO says airline is weighing cabin changes

Southwest Airlines  is considering changes to its single-class, open-seating cabins to drive up revenue, CEO Bob Jordan told CNBC on Thursday, a shift that could be among the largest in the airline’s history.

“We’re looking into new initiatives, things like the way we seat and board our aircraft,” Jordan said in an interview after the carrier’s  disappointing first-quarter report.

Southwest’s all- Boeing  737 fleet has a single economy class cabin and no seating assignments, though it does offer earlier boarding for a fee so customers can snag their preferred seats. The airline has focused on keeping its product simple and user-friendly for years, aiming to keep its own costs and complexity to a minimum.

Meanwhile, rivals including  Delta  and  United  have touted high revenue growth for premium seating such as business class and  strong upsell rates .

Analysts have repeatedly asked Southwest about opportunities for premium seating or additional fees. (The airline doesn’t charge travelers for their first two checked bags.)

Most U.S. airlines charge travelers to choose many of its seats in advance, even those that don’t come with extra legroom. Eight U.S. carriers —  Alaska ,  Allegiant ,  American , Delta,  Frontier ,  JetBlue ,  Spirit  and United — together brought in $4.2 billion from seating fees in their domestic networks in 2022, according to Jay Sorensen, an airline ancillary revenue expert at IdeaWorksCompany.

Jordan said no decisions have been made on what kind of changes Southwest will ultimately make, but he said studies have yielded “interesting” results.

“Customer preferences do change over time,” Jordan said.

While details were scarce during Southwest’s earnings call, when asked whether Southwest would consider a separated cabin on its planes, Ryan Green, the carrier’s chief commercial officer said: “Curtains and things like that are a bit far afield from what Southwest Airlines is.”

Green added that the carrier is not considering charging for checked bags because “people choose Southwest Airlines because we don’t have bag fees.”

— CNBC’s  Phil LeBeau  contributed to this report.

More from CNBC:

• Honda to build $11 billion electric vehicle hub in Canada
• Comcast beats earnings estimates even as it sheds more broadband subscribers
• American Airlines swings to a loss, but tops estimates for Q2 forecast

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Maybe not assigned seats, but seat preference, re: does companion pass consecutive boarding work with a regular wanna get away points booking, possible ticketing change, re: possible change to ticketing and boarding, quick links, community champions.

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Southwest Airlines Is Considering Changes to Its Quirky Boarding and Seating Practices

Get ready for changes in boarding and seating at Southwest Airlines

Kiichiro Sato

FILE - Southwest Airlines plane prepares to land at Midway International Airport, Feb. 12, 2023, in Chicago. Flight attendants at Southwest Airlines on Wednesday, April 24, 2024, ratified a contract that includes pay raises totaling more than 33% over four years, as airline workers continue to benefit from the industry's recovery since the pandemic. (AP Photo/Kiichiro Sato, File)

DALLAS (AP) — Southwest Airlines is studying changes to its quirky boarding and seating policies as it searches for ways to raise more revenue .

Airline officials say they are studying possible changes but won't have anything to announce until September. That tease is leading to speculation about whether Southwest might ditch some longstanding traditions, including the practice of passengers picking their own seats only after they board a plane.

CEO Robert Jordan says he is proud of Southwest's “product,” but it was developed when flights weren't as full as they are today, and customers' preferences change over time, prompting the “deep dive” into “transformational options” in boarding and seating.

“Early indications, both for our customers and for Southwest, look pretty darn interesting,” he told analysts and reporters Thursday.

Every other major U.S. airline sells first- or business-class seats with more room and amenities. They assign seats long before passengers arrive at the airport. And increasingly, they charge extra if economy-class passengers want to pick a particular seat, such as one in an exit row or near the front of the cabin.

Those policies generate significant “ancillary revenue.” Delta Air Lines took in $4.4 billion in “premium products” during the first quarter.

Southwest doesn’t have a first-class cabin or assigned seats. Passengers line up in the gate area in an order determined partly by who checked in first and – increasingly – who paid extra to move up in line . The lucky or high-paying ones get in the “A” boarding group, followed by the middling “B” crowd and finally the dreaded “C” group, whose unfortunate inhabitants usually wind up in a middle seat, maybe in the back of the plane.

Over the years, Southwest customers learned to check in online exactly 24 hours before departure to get the best shot at grabbing the seat they wanted. In 2009, the airline began charging an extra fee — called EarlyBird — to move up in the boarding line. The fee starts at $15 per flight but goes up when planes are full.

Jordan said any changes must generate significant new revenue and can't slow down flights . Beyond that, he was deliberately and repeatedly vague, but executives did indicate that two possible changes have been ruled out already.

Ryan Green, Southwest's chief commercial officer, said the airline won't impose baggage charges — it's the only U.S. carrier that lets passenger check one or two bags for free. He said Southwest also won't install curtains like those that separate premium cabins from the economy-class section on other airlines.

Savanthi Syth, an airlines analyst with Raymond James Financial, said the lack of assigned seating is “a huge pain point for passengers," although a shrinking contingent still likes it. Syth thinks passengers would prefer the ability to select a seat in advance to trying to get a better spot in the boarding line.

“More importantly, I think it opens you up to a greater pool of passengers that would not consider (Southwest) because of the stress of the current process,” she said. “This is particularly important now that Southwest has lost the differentiation of no change or cancellations fees.” Southwest's closest rivals dropped change fees too during the pandemic.

Syth is less convinced that Southwest needs a first-class cabin, but she thinks adding extra-legroom seats could be attractive. “There are plenty of tall people who could use the extra space,” she said.

Southwest executives are frequently asked about changes in their policies around baggage, seating and first-class cabins. At an industry conference in November, Jordan said there was nothing in the works.

What changed?

Southwest's financial results have become more dismal. The company reported Thursday that it lost $231 million in the first quarter, which was worse than analysts expected and a wider loss than a year ago.

The Dallas-based airline faces sharply rising labor costs — up 19% or $462 million from a year ago, and that was before flight attendants ratified a new contract with sharply higher wages. Spending on maintenance and airport fees are rising by double-digit percentages. And Southwest can't add as many flights as it would like because a production crisis at Boeing means there are fewer new planes.

The company is freezing hiring other than critical positions, and it will take the rare step of pulling out of four airports in August to cut costs. Even with revenue rising on strong travel demand , the airline needs more to offset inflation.

The airline promises that whatever it decides, it won't change Southwest's unique character. That could be a tricky balancing act in the view of its many loyal customers. They must wait out the next several months.

“We are committed to a set of new strategic initiatives. I have hinted at boarding and seating and the cabin, and we’re going to share those with you at investor day” in September, Jordan told analysts.

Copyright 2024 The  Associated Press . All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Southwest’s first red-eye flights are coming. Here’s where and when.

Southwest Airlines is preparing to launch overnight flights for the first time in its history.

After hinting at the change last year , the Dallas-based carrier plans to add overnight flights from Las Vegas and Hawaii, Chief Commercial Officer Ryan Green said at an air travel conference Wednesday. The airline still has a few technical and labor details to work out before the flights can begin, but it hopes to get them in the air in about two years, Green said.

Green added that he sees an opportunity for about 50 red-eye flights a day at Southwest.

Red eyes, so called for the appearance of travelers’ eyes after missing a night of sleep, are ubiquitous at most major airlines. Travelers book them for what are often cheaper fares than daytime flights. For travelers from the West Coast, they also offer the advantage of leaving after work and arriving on the East Coast the next day in time for a breakfast meeting.

And airlines like overnight flights because they can generate more revenue from an airplane that would otherwise sit idle at an airport until the next morning.

Las Vegas’s Harry Reid International Airport boasted no fewer than 26 overnight flights departing after 9 p.m. on almost every U.S. airline on a random Thursday in March, data from aviation analytics firm Cirium Diio shows. These flights, which are typically over four hours, connect Sin City to cities such as Atlanta, Boston, New York and D.C.

Southwest plays catch up on red eyes

Southwest is beloved by travelers for its quirkiness, all-economy seating with no seat assignments and free checked bags. What it is not known for is being on the forefront of travel technology. Remember the plastic boarding cards you picked up at the gate well into the 2000s ? Or the Great Meltdown of 2022 ?

For most of its 50-plus years flying, Southwest could not offer anything more than daytime flights in the U.S. due to limits with its reservations system. That changed in 2014 when it began implementing a new, modern booking system from airline IT provider Amadeus to launch international flights. Overnight flights became possible in 2017 when the platform was fully adopted.

It took another six years before Southwest began selling tickets with overnight connections last July.

Southwest CEO Robert Jordan in November described the possibility of overnight flights at the airline as the latest “ evolution ” of its business model.

Cheap, easy growth

Southwest, like most airlines, is in a bind. Aviation supply chain issues mean many of the new planes it has ordered from Boeing are years behind schedule. Costs are also up thanks to inflation and new post-pandemic labor agreements.

Boeing’s issues have forced Southwest to cut its growth plans this year. Instead of 79 new 737 Max planes, it will only take around 46.

“We have to be maniacally focused on being efficient,” Green said, adding that the airline wants to grow but without “adding to the cost structure.”

Enter overnight flights.

Savanthi Syth, an airline analyst at investment bank Raymond James, said in an email that adding red-eye flights would allow Southwest to grow at less cost than buying new planes.

“In the Hawaii-mainland U.S. market, red-eye flight capabilities should enable more connections or just a better schedule than Southwest can offer today,” she added.

That’s good news for the many loyal Southwest fliers in, say, Dallas or Kansas City, Mo., whose only flight option home from Hawaii is to lose an entire day to travel.

Similarly, more flights from Las Vegas could help slow fare increases. The average U.S. domestic airfare from the city, not including added fees such as checked bags or seat assignments, was up 12 percent to $264.38 in the third quarter of last year compared with 2019, according to Bureau of Transportation Statistics data . Airfares were down 6 percent when adjusted for inflation.

“Southwest’s significant volume of red-eye flights will bring additional capacity to an already crowded Las Vegas market,” said Seth Miller, an airline analyst and editor of the PaxEx.Aero website. “Passengers should benefit as destination options expand and fares remain competitive.”