business plan for english learning center

ZenBusinessPlans

Home » Sample Business Plans » Education » School

How to Write a Language School Business Plan [Sample Template]

Do you want to start a language school and need to write a plan? If YES, here is a sample language school business plan template & FREE feasibility report. English is the official language in the United States and there are migrants and students who intend working or studying in the United States who would need to first enroll and pass through a language school before they can be fully integrated into the society, hence the viability and profitability of language schools in the United States of America.

If you want to start a language school, it would be a wrong business judgment if you decide to site the school close to an industrial area or close to a market. Aspiring entrepreneurs therefore are urged to ensure that they carry out thorough market research and feasibility study of the industry they intend to go into before investing their hard earned money and time in it.

A Sample Language School Business Plan Template

1. industry overview.

Generally, players in the Language Schools industry offer language instruction ranging from conversational skills for personal enrichment to intensive training courses for career or educational opportunities. Schools teach foreign languages, sign language and English as a second language. Please note that the Language Schools industry does not include language instruction software.

Over the years, per capita disposable income and international travel by US residents have grown, thus providing remarkable growth for the Language Schools industry. Going forward, the industry will build on its success in the online, corporate and international markets to fuel growth.

So also, steady immigration levels will aid long-term demand for English-language courses in the domestic market. Demand for language training will also grow as the US population becomes more diverse and businesses attempt to target the new demographic markets. Nevertheless, competition from language instruction software continues to pose a threat to the industry.

The Language Schools industry is indeed a large and thriving industry. Statistics has it that the Language Schools industry in the united states of America is worth billion, with an estimated growth rate of 1.3 percent within 2012 and 2017.

There are about 13,324 registered and licensed Language Schools scattered all around the United States of America and they are responsible for employing about 36,078 people. Alexander Language Schools, Berlitz, Language Leaders Franchising and Rosetta Stone Inc. are the market leaders in this industry, they have lion market shares in the industry.

A report released by IBISWorld shows that as with most industries in the education sector, wages, which include salaries and benefits, account for the largest cost to industry operators. This industry requires instructors, researchers and program developers, as well as employees who perform administrative and management duties.

The report also shows that in 2017, wages are estimated to account for 35.3 percent of revenue. Language schools usually deliver training on a face-to-face basis in small groups, which is highly labor-intensive. On the other hand, establishments can expand facilities and purchase equipment according to need, thereby reducing the level of capital needed to successfully operate in this industry.

Small local operators may even hold language classes in community centers, schools or residential homes. Even though there are loads of players in the Language Schools industry, the industry is still pretty much open for aspiring school proprietors and proprietress to still come in and compete.

As a matter of fact, if you conduct your research and feasibility studies very well before starting your own language school, coupled with impressive profile of your faculty members, you are likely going to struggle less to make headway in the industry.

2. Executive Summary

Kings International® Language School is an international private language school that will be located in a well – populated residential estate in Atlantic Avenue, Delray Beach – Florida, United States of America. We are a standard and government accredited language school that will be predominantly funded through tuition fees and levies from students and of course from other private sources.

Kings International® Language School is a client-focused and result driven private language school that provides broad-based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pocket of our clients (students and parents alike).

We will offer standard and professional language teaching services in a highly secured and conducive learning environment. We will ensure that we work hard to meet and surpass all our students’ expectations and educational goals whenever they enroll in our school.

At Kings International® Language School, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional educationists cum teachers in various languages who are well experienced and passionate in imparting knowledge to students at various learning ladder.

Kings International® Language School will at all times demonstrate her commitment to sustainability, both individually and as an educational organization, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely.

We have plans to offer learning platforms to people both online and offline. Our overall business goal is to position our language school to become the leading language school brand in the educational industry in the whole of Delray Beach – Florida, and also to be amongst the top 20 language schools in the United States of America within the first 10 years’ of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Delray Beach – Florida is the right place to launch our language school.

Kings International® Language School is founded by Dr. Jenkins Adolphus and his immediate family members. He is an educationist par excellence and has won many awards in the education sector in the United States. Dr. Jenkins Adolphus has both the academic qualification and experience to run a private language school that can favorably compete with other leading language schools not only in Delray Beach – Florida, but also throughout the United States.

3. Our Products and Services

Kings International® Language School is going to offer varieties of learning and instruction services within the scope of the language schools industry in the United States of America. Our intention of starting our language school is to soundly educate people in various languages and of course to make profits and we will do all that is permitted by the law in the US to achieve our aim and business goal.

Our service offerings are listed below;

• Foreign languages (French, German, Portuguese, Spanish, Japanese, Mandarin and Arabic et al)
• English as a second language
• Career language training
• Sign language
• Retailing of language books and training materials (DVDs, and CDs et al)

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive language school that will become the number one choice for students in the whole of Delray Beach – Florida. Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to provide professional and conducive learning environment to students at different levels of learning as it relates to the language of their choice.
• Our overall business goal is to position Kings International® Language School to become the leading language school brand in the language school industry in the whole of Delray Beach – Florida, and also to be amongst the top 20 language schools in the United States of America within the first 10 years of operation.

Our Business Structure

It is a known fact that the success of any business is to a large extent dependent on the business structure of the organization and the people who occupy the available roles in the organization. Kings International® Language School will build a solid business structure that can support the growth of our language school.

We will ensure that we hire competent hands (teaching and non – teaching staff members) to help us build the language school of our dream. The fact that we want to become one of the leading language schools in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives. Below is the business structure that we will build at Kings International® Language School;

• Head of School (School Proprietress)

School Administrator

Tutors for Various Languages

• Accountant/Bursar
• Client Service Executive/Front Desk Officer

Security Officers

5. Job Roles and Responsibilities

Head of School/School Coordinator:

• Grows management’s effectiveness by employing, selecting, positioning, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Produces, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing school fees and signing business deals
• Accountable for providing direction for the business
• Creates, interconnects, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• In charge of signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for overseeing the smooth running of HR and administrative tasks for the language school
• Design job descriptions with KPI to drive performance management for tutors (teachers)
• Regularly hold meetings with key stakeholders (students and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily activities of the language school.
• Teach subjects as assigned by the school administrator
• Establishes foundations in various languages as assigned
• Accesses the progress of students under their care
• Ensures that students abide by the rules and regulations of the school
• Contributes his/her quota towards growing the language school
• Receives complaints from students and channel it to the appropriate quarters
• Handles any other duty as assigned by the school administrator

Marketing Executive

• Identifies, prioritizes, and reaches out to new students, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the school

School Bursar (Accountant)

• In control of preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• In authority of developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Kings International® Language School
• Serves as internal auditor for Kings International® Language School

Client Service Executive

• Welcomes / receive students by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with parents and students (e-mail, walk-In center, SMS or phone) provides the students with a personalized customer service experience of the highest level
• Through interaction with students on the phone, uses every opportunity to build student’s interest in the schools’ products and services
• Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
• Consistently stays abreast of any new information on the schools’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries
• Receives parcels/documents for Kings International® Language School
• Distributes mails in the organization
• Handles any other duties as assigned by the School Administrator
• Responsible for cleaning the school facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the schools’ facility
• Ensures that the school facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours’ basis
• Submits security reports weekly
• Any other duty as assigned by the school administrator.

6. SWOT Analysis

Because of our quest for excellence, Kings International® Language School engaged the services of a core professional in the area of business consulting and structuring with bias in the education sector to assist us in building a well – structured language school that can favorably compete in the highly competitive language schools industry in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Kings International® Language School. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Kings International® Language School;

As a language school, our core strength lies in the power of our workforce. We have a team with excellent qualifications and experience in languages. We are well positioned in a community with the right demography and we know we will attract loads of students from the first day we open our doors and welcome students for enrollment.

As a new language school in Delray Beach – Florida, it might take some time for our organization to break into the market and gain acceptance via reputation in the already saturated language schools industry; that is perhaps our major weakness.

• Opportunities:

The opportunities in the language schools industry is massive considering the number of student cum migrants who would want to learn new languages. In the United States, intensive language and cultural training will remain a popular service. As a standard and international language school, Kings International® Language School is ready to take advantage of any opportunity that comes our way.

The fact that language instruction software is becoming popular, this has resulted to increase in external threats for this industry.

Some other threats that we are likely going to face as a language school operating in the United States of America are unfavorable government policies that might affect private language schools, the arrival of a competitor within our location of operation and global economic downturn which usually affects spending/purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The trend in the language school line of business is that the keys to attracting students are educational performance and the pass rate of their students in national exams. Any language school that has good records will always thrive.

The demand for the services offered by language schools are driven by the fact that migrants, businesses people, tourists and students would need to learn the language of their host country if they truly want to integrate fully in the country or community.

Economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of education. The areas you would need to spend heavily on is in ensuring that your school is up to standard, on advertisements, and insurance policy cover.

Lastly, it is trendier to find language schools leveraging on technology to reach out to students beyond the location where their school is located. With the aid of technology, a language school in the United States of America can enroll and tutor students in any part of the world via online study programs.

8. Our Target Market

As a standard and international language school, Kings International® Language School is going to offer varieties of language instruction services within the scope of the language schools industry in the United States of America. Our intention of starting our language school is to soundly educate people in various languages and of course to make profits from the language schools industry.

Our target market as a private language school cuts across people (students, migrants, tourist, diplomats and business people) of different classes and cultural background whether African, Caucasian, Latinos, Indians, and Asians. We are coming into the language school industry with a business concept that will enable us work with the students at different learning stages.

Our Competitive Advantage

Indeed, the language school industry is highly competitive and the entry barriers are high. As a matter of fact, it is pretty difficult for new entrants to establish themselves in the language school industry. So also, the reputation of the language school is of utmost importance.

We are quite aware that to be highly competitive in the industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable improvement and you should be able to meet the expectations of both students and parents alike.

Kings International® Language School might be a new entrant into the language schools industry in the United States of America, but the management staff and owners of the school are considered gurus. They are licensed and highly qualified educationists/teachers at various levels of language learning in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Kings International® Language School is established with the aim of maximizing profits in the language schools industry and we are going to go all the way to ensure that we do all it takes to attract students on a regular basis. Kings International® Language School will generate income by offering the following language tutorial services;

10. Sales Forecast

One thing is certain, there would always be students who would need the services of language schools to be able to achieve their educational goals and as such the services of language schools will always be needed.

We are well positioned to take on the available market in Delray Beach – Florida and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the language school and our student base.

We have been able to critically examine language schools in the United States of America and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Delray Beach – Florida.

• First Fiscal Year: $250,000
• Second Fiscal Year: $450,000
• Third Fiscal Year: $750,000

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown within the period stated above. Also, there won’t be any major competitor (language school) offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiff competitions amongst language schools in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing concerns.

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the language school. We will also ensure that our students’ excellent result from national exams and other exams speaks for us in the market place; we want to build a standard school that will leverage on word of mouth advertisement from satisfied clients.

Kings International® Language School is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our language school by sending introductory letters alongside our brochure to schools, corporate organizations and key stake holders in Delray Beach – Florida
• Print out fliers and business cards and strategically drop them in schools, libraries and even student organizations
• Use friends and family to spread word about our language school
• Introduce Kings International® Language School to learning specialists, school administrators, teachers, guidance counselors especially as they are with students everyday
• Post information about Kings International® Language School on bulletin boards in places like schools, libraries, and local coffee shops.
• Place a small or classified advertisement in newspapers, or local publications about Kings International® Language School.
• Use tutorial referral networks such as agencies that will help match students with Kings International® Language School.
• Join relevant association or body that will enable us network and meet others in same industry.
• Advertise online by using an advertising platform such as Google AdWords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
• Advertise our language school in relevant educational magazines, newspapers, TV stations, and radio station.
• Attend relevant educational expos, seminars, and business fairs et al.
• Engage direct marketing approach.
• Encourage word of mouth marketing from loyal and satisfied students.

11. Publicity and Advertising Strategy

We are aware of the potency of a good publicity strategy hence we have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for students in the whole of Delray Beach – Florida which is why we have made provisions for effective publicity and advertisement of our language school. Below are the platforms we intend to leverage on to promote and advertise Kings International® Language School;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events/programs
• Leverage on the internet and social media platforms like Instagram, Facebook, twitter, YouTube, Google + et al to promote our brand
• Install our billboards in strategic locations all around Delray Beach – Florida
• Engage in roadshows from time to time in targeted neighborhoods in and around Delray Beach – Florida
• Distribute our fliers and handbills in target areas in and around Delray Beach – Florida
• Passing general information via our school’s social media handles like twitter, Facebook, Google hangouts etc.
• Ensure that all our teaching and non – teaching staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Language schools in the United States of America and of course in all parts of the world charge students per tem/per session and students have the option of either paying their tuitions before resumption or during the school session. Language schools generally charge students based on loads of factors, locations, services offerings and extra – curricular activities et al.

At Kings International® Language School, we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to all our students at regular intervals.

We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs.

• Payment Options

The payment policy adopted by Kings International® Language School is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulations of the United States of America.

Here are the payment options that Kings International® Language School will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via Point of Sale Machine (POS)
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for the purchase of our services.

13. Startup Expenditure (Budget)

In setting up a language school business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by acquiring a large facility, then you would need a higher amount of capital as you would need to ensure that your employees are taken care of, and that your language school’s environment is conducive enough for students to learn.

The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a language school business; it might differ in other countries due to the value of their money.

However, this is what it would cost us to start Kings International® Language School in the United of America;

• Business incorporating fees in the United States of America will cost – $750 .
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring a large facility that will accommodate the number of block of classes, staff offices and parking lots et al (Re – Construction of the facility inclusive) will cost – $350,000 .
• Equipping the classes and office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $50,000
• Launching an official Website will cost – $500
• The budget for the payment of salaries for the first three months of operations: $120,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $15,000

Going by the market survey and feasibility studies conducted, we came to the conclusion that we will need an average of $750,000 to start a medium scale but standard language school in the United States of America.

Generating Startup Capital for Kings International® Language School

Kings International® Language School is a family business that will be owned and managed by Dr. Jenkins Adolphus and his immediate family members. They are the sole financiers of the language school which is why they decided to restrict the sourcing of the startup capital for the school to three major sources.

These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank

N.B: We have been able to generate about $250,000 ( Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is a known fact that the future of any business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and of course their business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Kings International® Language School is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers (students and parents alike) over is to ensure that we offer nothing less than the best.

Kings International® Language School will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Securing a standard facility large enough to accommodate our design: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Language Schools’ Logo: Completed
• Graphic Designs and Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the School: In Progress
• Creating Awareness for the language school in Delray Beach – Florida: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in the education industry: In Progress

More on School

Writing a Business Plan for a Language School: Key Details to Cover

By henry sheykin, get full bundle.

Related Blogs

• Starting a Business
• KPI Metrics
• Running Expenses
• Startup Costs
• Pitch Deck Example
• Increasing Profitability
• Sales Strategy
• Rising Capital
• Valuing a Business
• How Much Makes
• Sell a Business
• Business Idea
• How To Avoid Mistakes

Are you interested in starting a language school but don't know where to begin? Look no further! In this blog post, we will guide you through the process of writing a business plan for your language school in just 9 simple steps. But first, let's take a look at some fascinating statistics about the language learning industry.

The language learning industry is experiencing tremendous growth globally, with an estimated market value of $56 billion in 2021. This growth can be attributed to the increasing importance of being multilingual in a globalized world and the rising demand for language learning across various sectors. Whether it is for professional advancement, travel, or personal enrichment, learning a new language has become more popular than ever before.

Now that you're aware of the industry's potential, let's dive into the essential steps for creating a comprehensive business plan for your language school. By following this checklist, you can ensure that your venture is well-planned, organized, and equipped for success.

Step 1: Identify target market and language offerings

To start, determine your target audience and the languages you will offer. By understanding the specific needs and preferences of your potential students, you can tailor your services accordingly and attract a steady stream of eager learners.

Step 2: Conduct market research and analysis

Next, conduct thorough market research to identify your competition, potential demand, and market trends. This information will help you make informed decisions about pricing, marketing strategies, and student recruitment.

Step 3: Define unique selling proposition

Clearly define what sets your language school apart from the competition. Is it your experienced instructors, innovative teaching methods, or flexible scheduling options? Highlighting your unique selling proposition will help you stand out in a crowded market.

Step 4: Determine desired location and infrastructure

Select a location that is easily accessible and has a high concentration of potential students. Consider the space and facilities required to accommodate your classes and create a conducive learning environment.

Step 5: Develop a pricing and revenue model

Design a pricing structure that is attractive to students while ensuring your language school generates sufficient revenue to cover expenses and maintain profitability. Consider offering package deals, discounts for long-term commitments, or additional services to maximize your earning potential.

Step 6: Create a curriculum and teaching methodology

Create a comprehensive curriculum that covers various language levels and incorporates engaging teaching methodologies. Take into account different learning styles and utilize technology and multimedia resources to enhance the learning experience.

Step 7: Establish partnerships and collaborations

Collaborate with local organizations, businesses, or educational institutions to expand your reach and attract potential students. Partnerships can provide additional promotional channels and credibility to your language school.

Step 8: Assess legal and regulatory requirements

Ensure that you comply with all legal and regulatory requirements for operating a language school in your area. Obtain the necessary licenses and permits, and familiarize yourself with any specific regulations pertaining to language education.

Step 9: Prepare a financial forecast and budget

Finally, create a financial forecast and budget that outlines your expected expenses, revenue projections, and anticipated return on investment. This will help you gauge the financial feasibility of your language school and make informed decisions about resource allocation.

In conclusion, writing a business plan for your language school is crucial for its success. By following this 9-step checklist, you can ensure that your language school is well-positioned to meet the demands of the growing language learning industry. Good luck on your entrepreneurial journey!

Identify Target Market and Language Offerings

One of the first steps in creating a successful business plan for a language school is to identify your target market and the languages you will offer. Understanding your target market is crucial as it helps you tailor your marketing efforts and curriculum to meet the specific needs and interests of your potential students.

When identifying your target market, consider factors such as age, education level, occupation, and language proficiency. For example, your language school may focus on teaching Spanish to professionals in the finance industry or English to international students preparing for university entrance exams.

• Tip 1: Conduct market research to determine the demand for language learning in your target market. This can involve surveys, interviews, and analyzing data on language learning trends in your area.
• Tip 2: Consider offering a variety of languages to attract a wider range of students. Popular languages to offer may include Spanish, French, Mandarin, or Arabic.
• Tip 3: Do not limit yourself to only offering classes for beginners. Consider providing advanced and specialized language courses to cater to students who already have some proficiency in a language.

Once you have identified your target market and language offerings, you can move forward with conducting market research and analysis to gain further insight into the feasibility and potential success of your language school.

Conduct Market Research And Analysis

Market research and analysis are crucial steps in developing a successful business plan for a language school. This process involves gathering information about the language learning market, identifying potential competitors, and understanding the needs and preferences of your target market.

Here are some important points to consider when conducting market research and analysis:

• Identify your target market: Determine the specific demographic and psychographic characteristics of the individuals who are most likely to enroll in your language school. This can include factors such as age, education level, and interests.
• Study the competition: Research other language schools in your area to understand their offerings, pricing, and marketing strategies. This will help you identify any gaps or opportunities in the market that you can capitalize on.
• Analyze market trends: Stay updated on the latest trends in language learning, such as the growing demand for certain languages or the popularity of online language courses. This information will inform your business strategies and help you stay ahead of the curve.
• Conduct surveys and interviews: Gather feedback from potential students and language learners to understand their needs, preferences, and pain points. This will help you tailor your services and marketing messages to resonate with your target audience.
• Consider location factors: Evaluate the demand for language learning in your desired location. Are there sufficient potential students in the area? Is the competition high or low? Assessing these factors will help you determine the viability of your language school in a particular location.

Tips for conducting market research:

• Utilize online surveys and questionnaires to gather data efficiently.
• Reach out to local language learning communities and organizations for insights.
• Attend industry conferences and events to network and gather market intelligence.
• Stay up-to-date with industry publications and reports.

By conducting thorough market research and analysis, you will gain a better understanding of the language learning market, identify your target audience, and position your language school for success.

Define Unique Selling Proposition

One of the key steps in creating a successful business plan for a language school is defining your unique selling proposition (USP). This is a statement that highlights what sets your language school apart from competitors and why students should choose your school over others. It is important to clearly identify and communicate your USP to differentiate your language school in the market.

• Identify your strengths: Begin by identifying the strengths of your language school. Consider your teaching methods, the qualifications and expertise of your instructors, the quality of your curriculum, and any unique features or benefits that you can offer such as personalized learning plans or small class sizes.
• Understand the market: Research and analyze your target market to assess the needs and preferences of potential students. Identify any gaps or opportunities in the language learning market that your school can address. This will help you define a USP that aligns with the demands of your target audience.
• Highlight what sets you apart: Once you have identified your strengths and understand the market, focus on the aspects of your language school that make it unique. This could be a teaching methodology that is proven to be effective, a wide range of language offerings, specialized programs for specific industries or professions, or access to immersive cultural experiences.
• Communicate the value: Clearly communicate the value that your language school provides to potential students. Explain how your USP addresses their specific needs and how it will enhance their language learning experience. Use compelling language in your marketing materials and on your website to convey the benefits of choosing your school.
• Focus on what makes your language school unique and emphasize those aspects in your marketing efforts.
• Consider conducting surveys or interviews with potential students to gather feedback and insights that can help shape your USP.
• Regularly evaluate and reassess your USP to ensure it remains relevant in the evolving language learning market.

Determine Desired Location And Infrastructure

Choosing the right location for your language school is crucial to its success. Consider factors such as accessibility, visibility, and proximity to your target market. Determine the ideal location by researching the demographics and characteristics of the area, including the number of potential students and competition.

When assessing potential locations, evaluate the infrastructure and facilities that are necessary for a language school to operate effectively. Consider the size and layout of the space, ensuring it can accommodate classrooms, administrative areas, and any additional facilities you may require. Look for locations with ample parking or public transport access to make it convenient for students to attend classes.

• Choose a location that is easily accessible to your target market, such as near universities, business districts, or residential areas.
• Consider renting or leasing a space initially to minimize initial investment and allow flexibility for future expansion.
• Ensure the infrastructure of the location meets safety requirements and has sufficient amenities, such as restrooms and technology for language instruction.
• Think about the ambiance and atmosphere of the location, as it can contribute to the overall learning experience.

Once you have identified your desired location, thoroughly evaluate potential lease or purchase agreements, considering the terms, costs, and any additional requirements. It may be beneficial to consult with a lawyer or real estate professional to ensure you fully understand and negotiate favorable terms.

By carefully considering the desired location and infrastructure for your language school, you can create an environment that caters to the needs and expectations of your target market, while providing a conducive space for effective language learning.

Develop A Pricing And Revenue Model

Developing a pricing and revenue model is a crucial step in creating a successful business plan for your language school. This step involves determining how much you will charge for your language classes and how you will generate revenue for your school.

Firstly, identify the factors that will influence your pricing strategy . Consider factors such as the level of expertise of your instructors, the language being taught, the duration of each class, and any additional resources or materials that will be provided to students. These factors will help determine the value and cost of each class.

Next, decide on the pricing structure that best suits your target market and business goals . This may include options such as charging a flat fee per class, offering package deals for multiple classes, or providing discounts for long-term commitments. Ensure that your pricing structure is competitive within the market while still allowing you to achieve your desired profit margins.

Once you have determined your pricing structure, outline your revenue streams . In addition to class fees, consider other potential sources of revenue, such as registration fees, textbook sales, or additional services like tutoring or translation services. A diverse range of revenue streams can help to ensure a steady flow of income for your language school.

Lastly, estimate your monthly and yearly revenue projections . Take into account factors such as the number of classes you plan to offer per week, the average number of students per class, and the pricing structure you have established. This will help you assess the financial viability of your language school and set realistic revenue goals.

In conclusion, developing a pricing and revenue model requires careful consideration of factors that will affect your pricing strategy, choosing the right pricing structure, identifying additional revenue streams, and setting realistic revenue projections. Building a solid pricing and revenue model is essential for the long-term success and sustainability of your language school.

Create A Curriculum And Teaching Methodology

Creating a comprehensive curriculum and teaching methodology is crucial for the success of your language school. It helps ensure that your students receive a structured and effective learning experience. Here are some important steps to consider:

• Outline learning objectives: Start by clearly defining the desired outcomes for each language course. Identify the skills and knowledge that students should acquire by the end of the program.
• Assess language proficiency: It is essential to assess the language proficiency of your students accurately. Use standardized tests or conduct interviews to determine their starting level. This information will help you design appropriate courses for different proficiency levels.
• Design course materials: Develop comprehensive course materials that incorporate various components, such as grammar, vocabulary, speaking, listening, reading, and writing. These materials should be structured and organized to guide students through their learning journey.
• Include interactive activities: To engage students and enhance their learning experience, incorporate interactive activities in your curriculum. These can include group discussions, role-plays, games, and multimedia resources.
• Integrate cultural aspects: Language learning is not just about grammar and vocabulary; it also involves understanding and appreciating the culture associated with the language. Include cultural aspects in your curriculum to provide a holistic learning experience.
• Adapt teaching methods: Different students have different learning styles and preferences. Consider incorporating a variety of teaching methods, such as lectures, group work, individual exercises, and multimedia resources, to cater to diverse learning needs.

Tips for creating a curriculum and teaching methodology:

• Keep your curriculum updated and aligned with the latest language learning standards and trends.
• Regularly assess and evaluate the effectiveness of your teaching methodology to make necessary adjustments.
• Consider incorporating technology tools and online resources to enhance learning and provide additional support to students.
• Seek feedback from both students and instructors to continuously improve the curriculum and teaching methodology.

By creating a well-structured curriculum and employing effective teaching methodologies, you can provide a high-quality learning experience for your students, which in turn will contribute to the success and reputation of your language school.

Establish Partnerships And Collaborations

Establishing partnerships and collaborations can greatly benefit a language school by expanding its reach, enhancing its offerings, and increasing its credibility within the industry. These partnerships can be with other language schools, educational institutions, language exchange programs, or even local businesses. Here are a few important considerations when establishing partnerships and collaborations for a language school:

• Identify potential partners: Look for organizations or individuals that align with your language school's mission, values, and target market. Reach out to language schools or educational institutions in your area, explore language exchange programs, and consider connecting with local businesses that may have a vested interest in language learning.
• Assess collaboration opportunities: Determine the areas where collaboration can bring mutual benefits. This can include sharing resources, cross-promotion, joint events or workshops, or even co-developing specialized classes or programs.
• Approach potential partners: Once you have identified potential partners, reach out to them with a clear and well-defined proposal. Clearly articulate the benefits of collaboration and how it can help both parties achieve their goals.
• Establish formal agreements: When entering into collaborations, it is important to have formal agreements in place to outline the terms and responsibilities of each party. This can include details regarding resource sharing, revenue sharing, intellectual property rights, and any other relevant considerations.

Remember, partnerships and collaborations can open doors to new opportunities, expand your language school's reach, and enhance the overall learning experience for your students. Take the time to identify potential partners, assess collaboration opportunities, and establish formal agreements to ensure successful partnerships that can contribute to the growth and success of your language school.

Assess Legal And Regulatory Requirements

When starting a language school, it is crucial to thoroughly assess the legal and regulatory requirements to ensure compliance and avoid any potential legal issues. Here are some important considerations:

• Business Structure: Decide on the legal structure of your language school, whether it is a sole proprietorship, partnership, LLC, or corporation. Consult with a legal professional to understand the advantages and disadvantages of each structure.
• Licensing and Permits: Research and obtain the necessary licenses and permits required to operate a language school in your state. These may include a business license, educational institution license, or permits related to operating a physical establishment.
• Insurance: It is essential to have appropriate insurance coverage to protect your language school from any unforeseen incidents. Consult with an insurance expert to determine the specific types of coverage needed for your business.
• Employee Regulations: Understand the labor laws and regulations in your state or region. Ensure compliance with employment standards, including minimum wage, employee benefits, and worker classification.
• Student Enrollment Agreements: Develop enrollment agreements outlining the terms and conditions of enrollment, payment policies, cancellation policies, and grievance procedures. Consult with legal counsel to ensure these agreements are legally sound and protect both the language school and its students.
• Intellectual Property: If you have developed unique curriculum materials or teaching methodologies, consider protecting your intellectual property through patents, trademarks, or copyrights. This can help safeguard your school's proprietary materials and prevent unauthorized use.
• Privacy and Data Protection: Ensure compliance with applicable data protection laws and regulations, particularly concerning the collection, storage, and use of student and employee information. Implement robust data protection measures and obtain necessary consents where required.
• Health and Safety Regulations: Comply with health and safety regulations to provide a safe learning environment for students and staff. This may include proper facilities maintenance, fire safety measures, and adherence to local health codes.
• Consult with a lawyer experienced in educational law to ensure compliance with all legal and regulatory requirements specific to language schools.
• Stay updated on any new laws or regulations that may affect your language school and make necessary adjustments to maintain compliance.
• Seek professional advice to ensure your contracts, policies, and procedures adequately protect your language school's interests.

Prepare A Financial Forecast And Budget

Preparing a financial forecast and budget is a critical step in creating a solid business plan for your language school. It allows you to estimate the financial aspects of your business and make informed decisions regarding pricing, expenses, and revenue projections.

1. Estimate your expenses: Begin by determining the costs associated with running your language school. Consider factors such as rent, utilities, insurance, marketing expenses, salaries, teaching materials, and technology. Make sure to research and calculate each expense realistically to ensure an accurate financial forecast.

2. Project your revenue: Based on your chosen pricing model and market research, estimate the number of students you expect to enroll and the revenue you will generate. Consider factors such as class fees, additional services, and potential fluctuations in enrollment throughout the year. Keep in mind that revenue projections will vary based on student capacity, class sizes, and pricing structures.

3. Determine your breakeven point: Calculate the number of students or classes you need to cover your fixed costs. This will help you understand the level of enrollment required to reach profitability. It is essential to consider this figure when setting your pricing strategy and marketing efforts.

4. Create a cash flow forecast: Forecasting your cash flow will help you manage the timing of revenue and expenses. Identify when you expect payments from students and when you need to make payments to suppliers and staff. This will enable you to anticipate any potential cash flow challenges and plan accordingly.

5. Consider various scenarios: Develop scenarios based on different levels of enrollment and revenue projections. This will allow you to see the potential impact on your finances and assess the sustainability of your language school under different circumstances. It also helps you identify areas where adjustments might be necessary.

• Consult with a financial advisor or accountant to ensure the accuracy and reliability of your financial forecast.
• Regularly review and update your financial forecast and budget as your language school grows and evolves.
• Consider including a contingency fund in your budget to account for unexpected expenses or fluctuations in revenue.
• Keep track of your actual financial performance compared to your forecast to identify areas for improvement.

By carefully preparing a financial forecast and budget, you will gain a comprehensive understanding of the financial viability and potential challenges of your language school. This will guide your decision-making process and enhance the overall sustainability of your business.

Developing a business plan for a language school is crucial for success in this competitive industry. By following the nine steps outlined in this checklist, you can ensure that your language school is well-positioned to meet the needs of your target market and achieve your desired goals.

Start by identifying your target market and evaluating the language offerings that will appeal to them. Conduct thorough market research and analysis to understand the demand and competition in your area. Once you have a clear understanding of your market, define your unique selling proposition to differentiate yourself from competitors.

Consider the location and infrastructure requirements necessary to provide a conducive learning environment for your students. Develop a pricing and revenue model that allows for flexibility and meets the needs of potential students. Create a curriculum and teaching methodology that is engaging and effective.

Establish partnerships and collaborations with other organizations that can enhance your language school's offerings and reputation. Understand and comply with the legal and regulatory requirements of operating a language school. Finally, prepare a thorough financial forecast and budget to guide your financial decisions.

By following these nine steps, you will be well-prepared to launch and run a successful language school, attracting students who are eager to learn a new language and providing them with a valuable educational experience.

Leave a comment

Your email address will not be published. Required fields are marked *

Please note, comments must be approved before they are published

Need a business plan? Call now:

Talk to our experts:

• Business Plan for Investors
• Bank/SBA Business Plan
• Operational/Strategic Planning
• L1 Visa Business Plan
• E1 Treaty Trader Visa Business Plan
• E2 Treaty Investor Visa Business Plan
• EB1 Business Plan
• EB2 Visa Business Plan
• EB5 Business Plan
• Innovator Founder Visa Business Plan
• UK Start-Up Visa Business Plan
• UK Expansion Worker Visa Business Plan
• Manitoba MPNP Visa Business Plan
• Start-Up Visa Business Plan
• Nova Scotia NSNP Visa Business Plan
• British Columbia BC PNP Visa Business Plan
• Self-Employed Visa Business Plan
• OINP Entrepreneur Stream Business Plan
• LMIA Owner Operator Business Plan
• ICT Work Permit Business Plan
• LMIA Mobility Program – C11 Entrepreneur Business Plan
• USMCA (ex-NAFTA) Business Plan
• Franchise Business Planning 
• Landlord Business Plan 
• Nonprofit Start-Up Business Plan 
• USDA Business Plan
• Cannabis business plan 
• eCommerce business plan
• Online Boutique Business Plan
• Daycare business plan
• Mobile Application Business Plan
• Restaurant business plan
• Food Delivery Business Plan
• Real Estate Business Plan
• Business Continuity Plan
• Buy Side Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Templates

Language School Business Plan Sample

Published Jun.04, 2019

Updated Apr.23, 2024

By: Jakub Babkins

Average rating 3.2 / 5. Vote count: 12

No votes so far! Be the first to rate this post.

Table of Content

Do you want to start language school business?

Are you thinking about starting a language school? Well, the United States has the largest immigrant population as compared to all other countries due to job and study opportunities. And knowledge to speak and write English fluently is required in several study programs and job fields.

So, if you are intended to hire a team which can teach desired languages accordingly, then, you will be required to make a detailed business plan for language school . To let you know about the essentials of a language school business plan , we are providing one here, for the startup, ‘Naomi Language School’.

Executive Summary

2.1 the business.

Naomi Language School will be a licensed and registered language school based in Boston, with the aim of teaching English, French, Spanish, German and other languages. The school will provide various courses meant to teach language skills from basic to intensive level.

2.2 Management

To manage the school, Naomi will be there in her school by herself, besides, she will hire administrator, coordinators, and tutors. In this business plan english language school pdf, you will later find out the details of how the business will be actually started and run.

2.3 Customers

Knowing your customers can help you a lot in taking major decisions while making language school business plan template . There are a large number of universities and colleges in Boston which offer scholarships to international students. And there are many people from outside the US, who came here just to make a living. So, our customers will be very diverse, relating to different countries, speaking different languages.

2.4 Target of the Company

Our target is to help foreigners understand our language and norms, to settle in our country. Our other targets are to become the most renown language tutoring center while earning a profit margin of $15k per month by the end of the first year.

Company Summary

3.1 company owner.

Naomi Connery is a knowledgeable lady with a bachelor’s degree in English Language & Literature from the University of Oxford. Besides English, she is adept in speaking and writing German, French and Spanish Language.

3.2 Why the Business is being started

Naomi can use the relevant skills she has by starting a language school business . To fulfill the desire of running her own business, while availing what she has achieved so far, the best option she figured out was to start a language school.

3.3 How the Business will be started

Although Naomi is multilingual, still she can’t run the school on her own. She will rent a building which was previously a high school. After getting essential licensing, the building will be renovated. Naomi will purchase the essential inventory, and will hire tutors to teach the English language to non-English people, and other languages as well to be learned by anyone.

Naomi didn’t take the risk of preparing english school business plan by herself. Her business plan for language school which is given here as a sample is written by professional language school business plan writer. The costs for the startup are as follows:

Mentioning the services, you want to provide in your language school business plan template , can help you a lot in figuring out the best ways of advertisements and earning profits.

The language learning programs which will be offered in Naomi Language School are:

• Basic English Learning Program: For children and teens, and for the foreigners, we will provide basic English learning program enabling them to speak and write English.
• Intensive English Learning Program: For undergrads, grads, and professional incomers we will be offering intensive English learning programs to excel their English speaking and writing skills.
• Other Language Learning Programs: We’ll offer programs to learn languages like German, Spanish, French, Chinese, Arabic, and Japanese from basic to a comprehensive level.
• Career Language Training: For professionals who have either come for a managing or other important job in the US, or the natives who will be going in some other country for job works, we’ll be having special and short language programs.

Marketing Analysis of Language School Business

Our target customers will belong to diverse countries and cultures; it will be challenging to bring them together in the same environment to learn the same language unless you have done a detailed marketing analysis in your language school business model.

In this sample business plan language school  pdf, we are analyzing our target groups in order to make our services compatible with their needs.

5.1 Market and Industry Trends

The United States is recorded for having the highest number of international students worldwide. In order to fill the gap between foreigners and natives, there are currently 13,240 language training centers operating in the US, generating a revenue of $2 billion annually according to IBISWorld. Although there are enough language training centers, yet there is an increasing demand for more, with an expected growth rate of 2.5 percent. So if you manage to administer your students and their requirements efficiently, you won’t be at loss.

5.2 Marketing Segmentation

Our experts have identified the following type of target audience which can become our future consumers:

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Foreigners: Our biggest target group will be the students and professionals who come to Boston to continue their studies and jobs respectively. They usually find difficult to be fluent with the new language. Moreover, certain jobs and study programs require them to get a workshop on the English language before entering the relevant institute.

5.2.2 US Citizens: This group comprises of those students and professionals who are native of US but require some additional language skill regarding English or some other language. For such people, professionals and students we’ll be teaching a few languages other than English in our center.

5.2.3 Professional & Career Oriented: We’ll be having special and short timed language training programs for the professionals who either have to excel in English language or some other languages which we will be offering.

5.3 Business Target

Our main targets to be achieved over the next three years are:

• To earn a profit margin of $15k per month by the end of the first year
• To start online language training besides our current work by the end of the third year

5.4 Product Pricing

Our services are highly efficient, therefore we haven’t priced our services low, they are in fact priced a little bit higher than our competitors.

As mentioned earlier that there are a lot of language schools running in the United States, so before thinking about how to start a language school business you must think about something additional and more lucrative. In this language school business model pdf you can read about the competitive aspects and advertisement define a strategic plan Naomi Language School will adopt.

6.1 Competitive Analysis

Our biggest competitive advantage lies in our workforce. Our tutors are highly experienced and professional and they know the tactics of teaching an entirely new language to those who are alien to it. Secondly, we’ll be greatly benefitted by our location. Boston is the city with two major universities Harvard and Massachusetts Institute of Technology; so students from all over the world desire to come here to study further. We are exactly located in the metropolitan area, where those students can easily approach us to remove their hesitation of speaking a new language. Lastly, we will not only be teaching the language, but we will also be teaching the skill, we’ll arrange group talks and interactions so that foreign students can adjust with the new people.

6.2 Sales Strategy

To advertise our services:

• We will carry out a large-scale social media campaign.
• We will arrange free seminars to exhibit our teaching methods.
• We’ll contact notable institutes to let us introduce our services to their foreign students.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

Staff required by Naomi Language School is given here in this business plan for language school sample  with a little job description.

7.1 Company Staff

Naomi will manage and supervise the overall operations, other staff will be:

• 1 Administrator for managing all operations
• 1 Accountant for maintaining financial records
• 2 Sales Executives responsible for marketing the school
• 10 Tutors for tutoring different languages
• 2 General Assistants for undertaking various day-to-day
• 2 Cleaners for cleaning the facility
• 1 Freelance Web Developer for managing school’s web pages and social media accounts
• 1 Front Desk Officer for receiving calls
• 1 Security Guard

7.2 Average Salary of Employees

Financial plan.

Doing detailed financial analysis in your language school business plan is essential as it will list all the startup costs, salaries of your employees, and other expenses along with a plan to cover these expenses. A language training center doesn’t require a lot of investment unless you want to spend too much on getting the perfect location. The investment and expenses Naomi did in order to meet the criteria of an excellent language center are given here in this english language school business plan pdf . This language school business model is written by a professional business plan writer , revised by a financial expert. So, you can take help from here, in case you are starting the same business.

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

 8.6 business ratios.

All tables in PDF

Download Language School Business Plan Sample in pdf

Professional OGS capital writers specialized also in themes such as starting a driving school business , e-learning business plan , starting a karate school , martial arts school business plan , starting a preschool business plan , start disciplined martial arts business and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Bowling Alley Business Plan Sample

Nightclub Business Plan (2024): A Comprehensive Guide

Rabbit Farming Business Plan

Beverages Business Plan

Private Schools Business Plan

Business Plan for a Lounge

Any questions? Get in Touch!

We have been mentioned in the press:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Search the site:

• Website Design & Development Services
• Startup Branding
• Paid Marketing
• Organic Marketing
• Market Research
• Business Plans
• Pitch Decks
• Financial Forecast
• Industry Market Research Reports
• Social Media & Website Guides
• Case Studies
• Services Marketing Website Design & Development Services Startup Branding Paid Marketing Organic Marketing Consulting Market Research Business Plans Pitch Decks Financial Forecast
• About Resources Articles Templates Industry Market Research Reports Social Media & Website Guides Case Studies Team

Learning Center Business Plan Template

Explore Options to Get a Business Plan.

Are you interested in starting your own Learning Center Business?

Introduction

Global market size, target market, business model, competitive landscape, legal and regulatory requirements, financing options, marketing and sales strategies, operations and logistics, human resources & management.

How to Start Your Own Educational Learning Center

• Small Business
• Setting Up a New Business
• Starting Your Own Company
• ')" data-event="social share" data-info="Pinterest" aria-label="Share on Pinterest">
• ')" data-event="social share" data-info="Reddit" aria-label="Share on Reddit">
• ')" data-event="social share" data-info="Flipboard" aria-label="Share on Flipboard">

SWOT Analysis for Indoor Playgrounds

How to get a massage license, how to earn money on small acreage.

• How to Open a Driving School Business
• How to Become a Cooking Teacher for Kids

According to Global Industry Analysts, the private learning and tutoring market is experiencing rapid growth; it's on pace to become a $227.2 billion industry by 2022. Starting your own educational learning center allows you to get involved with a business trend that is headed in the right direction. Starting an educational learning center also gives you the chance to make a difference in the lives of children every day. Before opening an educational learning center, several steps must be completed.

Write a Detailed Business Plan

Include information about whether you plan on buying into a franchise or starting your own independent business. Evaluate the competition and create some financial projections for your business as well.

Get Startup Funding

For this process, pursue funding from investors or by getting a loan from a commercial lender. When working with a lender, the money must be paid back at some point. If you bring on investors, your future profits must be shared. Both investors and lenders require a copy of your business plan before they will think about giving you the money you need.

Find a Location

Find a place that is convenient for parents to drop off their children. For example, locate your center relatively close to a school or a residential area. Get a building that has rooms for several classes, a computer area and possibly a play area.

Hire Teachers or Tutors

Hire individuals who have been certified by the National Tutoring Association. This helps lend your institution some credibility with parents.

Buy the Equipment

This includes books, computers, desks, chairs, chalkboards, educational toys and videos. If you get involved with a franchise, a list of necessary materials is provided. If not, buy the materials that you need according to your business plan.

Promote Your Business

Offer an introductory price or promotion so that more customers sign up initially. Consult with local schools to see if they will allow you to pass out fliers or be mentioned in the school bulletin. Advertising in the newspaper, on the radio and on television in your area helps get the word out about your business also.

Utilize Digital Marketing Techniques

Although local advertising is a great way to get the word out about your new learning center, digital marketing allows you to reach new customers much more quickly. Social media specifically gives satisfied clients a place to post testimonials, while also allowing the company to post about current discounts or the addition of new tutoring courses.

• Purchase property and general liability insurance for your business. Setting up a corporation or a limited liability company helps you avoid being held personally responsible for any business occurrences.
• National Tutoring Association: Homepage
• Huntington Franchise: Homepage
• Career Trend: How to Start a Learning Center
• Profitable Venture: Starting a Learning Center Business – A Complete Guide

Luke Arthur has been writing professionally since 2004 on a number of different subjects. In addition to writing informative articles, he published a book, "Modern Day Parables," in 2008. Arthur holds a Bachelor of Science in business from Missouri State University.

Related Articles

Ways to advertise a cosmetology school, marketing strategies for child development centers, how to start a tutorial business, daycare advertising plan objectives, how to start a cpr and first aid business, assistance for single mothers wanting to start a business, how to become an antiques appraiser, how to open a children's bookstore, how to advertise for a faith-based book, most popular.

• 1 Ways to Advertise a Cosmetology School
• 2 Marketing Strategies for Child Development Centers
• 3 How to Start a Tutorial Business
• 4 Daycare Advertising Plan Objectives

Education Business Plans

Education consulting business plans.

• Consulting Seminars Business Plan
• Educational Research Business Plan
• Government Services Business Plan
• Scholarship Consulting Business Plan

Education Products Business Plans

• Children's Educational Toys Business Plan
• Seminar Business Plan

Education Services Business Plans

• Aircraft Rental Instruction Business Plan
• Children's Play Program Business Plan
• Online College Bookstore Business Plan
• School Fundraising Business Plan
• Stained Glass Gallery Business Plan
• Teachers' Employment Agency Business Plan
• Tutoring Service Business Plan
• Weight Loss Seminars Business Plan

Education Technology Business Plans

• Computer Software Business Plan
• Educational Software Business Plan
• Educational Software K-12 Business Plan
• Educational Website Business Plan

Educational Recreation Business Plans

• Baseball Batting Cages Business Plan
• Dance Studio Business Plan
• Karate Business Plan

Schools Business Plans

• Art School Gallery Business Plan
• Art School Museum Business Plan
• Dog Obedience School Business Plan
• Driving School Business Plan
• Martial Arts School Business Plan

The more you learn, the more you grow! Get prepared with our sample business plans for education, preparation, vocational, and other training-related businesses.

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

How to Start a Learning Center Business

By: Author Tony Martins Ajaero

Home » Business ideas » Education Industry

Do you want to start a learning center? If YES, here is a complete guide to starting a learning center business with NO money and no experience plus a  sample learning center business plan template.

Education is and will always be an on-going affair. In fact no one is above learning. This is one of the major reasons why the quest for knowledge would continue to be on the increase. The Learning centre business is a viable business and experts would continue to preach its potency.

Learning centres are most times built to provide easy access to an institution or group of institutions and to assist learners who may experience difficulty in completing assignments and courses because they lack access to educational resources, ICT, tutoring and guidance.

Suggested for You

• How to Start a Bartending School Business
• How to Become a College Counselor
• How to Start a Boarding School Business
• How to Start a Voice Talent Training School
• How to Start a Sign Language School Business

A lot of books have discussed the importance of learning centres, and the presence of learning centres in a community may also financially benefit students as they will not need to travel to urban areas and thus avoid the loss of income they would incur if they had to frequently travel to a major centre.

Also from a political perspective, all citizens need access to educational opportunities, not just those in selected urban areas. This simply explains the importance of learning centres to the common man.

When planning to start this business, note that a learning centre should be designed to meet the needs of learners and to support their efforts as they strive for educational success.

Furthermore, space must be provided for asynchronous and synchronous learning activities, social interaction, and administration. If you really are determined to start a leaning centre, then you may want to hold on to the information below;

Steps to Starting a Learning Center Business

1. understand the industry.

Industry reports have shown that majority of revenue in this industry comes from tuition or program fees. Gross profits tend to range from 60-90% depending on geographical location and subject matter, and net profit averages between 2-10%.

Also as businesses within the industry have grown, they have realized some benefits to scale, but with that growth have often come a difficulty finding qualified instructors.

Experts believe that online training resources, programs and even mobile apps have traditionally been a challenge to the industry, but in recent years, successful educational service providers have found ways to make use of this technology to their great advantage.

Not only are these tools helping students learn in new and exciting ways, but they are helping providers manage students, administrative functions and source material distribution more efficiently.

The growth in this industry is in part attributed to the growing global competitive landscape for higher education, and also greater recognition of the value of trade schools. Many folks are realizing that the cost of a college education can saddle a person for life – and are opting to skip college, learn a trade and start making money faster and with less debt.

The general educational services market is large and growing with multiple types of opportunities available for any focused entrepreneur.

Reports have it that there are over 100,000 establishments in the private Education Service industry; almost 200,000 when including local, state and federal government institutions; combined, this industry employs over 3.5 million people.

Also on the private side, the industry is largely fragmented – the fifty largest companies represent just 30% of the total revenue in the industry. Reports also stated that just last year alone, there were 55 million students attending school in grades K-12, all of whom are potential clients for learning services.

Note that business opportunities in the learning centres industry are not limited to tutoring school age kids in subjects like math and science – opportunities abound in childcare and early education, career education, art, dance, adult language, test preparation and even driving.

2. Conduct Market Research and Feasibility Studies

• Demographics and Psychographics

Starting a learning centre gives you the opportunity to offer educational lessons to students of all ages regarding any special skill sets that you have.

Note that a good successful learning is flexible because your students will have very different needs: some are struggling with classes in school, some are studying for college entrance exams, and others may be adult learners who need to master certain skills to benefit their employment.

We strongly believe that this business is ideal for current and former teachers, which is why many teachers begin their learning business as a part-time job. For you to be able to do this business, you must be a people person as most of the business is aimed at direct interaction with others. It helps to be good with children of all ages as they comprise the vast majority of your customers.

It is also important to state that the best customers for a learning centre are regular ones. This is because you are charging an hourly fee (and should not really be charging any other kinds of fees on top of that), some of your best customers will be those whose parents are trying to help them succeed with a subject in school.

Note that if they reach out to you early enough, your learning centre might be taking them for a semester or two—anywhere between 16 and 32 weeks. But apart from that, some of your best customers will be college students and adult learners as these are the groups that realize those sessions with you are an investment.

3. Decide Which Niche to Concentrate On

You should know that learning centres work with people of all ages, helping them acquire educational skills they lack. Estimates have shown that the private learning and tutoring market is experiencing rapid growth; it is on pace to become a $100 billion industry in 2017.

Have it in mind that starting an educational learning centre gives you the opportunity to get involved with a business trend that is headed in the right direction.

This business also gives you the opportunity to make a difference in the lives of children every day. But before opening an educational learning centre, several steps must be completed. One of these steps is to choose a specific niche. Niches available on this industry may include;

• Science learning centre
• Art learning centre
• Communication centre
• Drama centre
• Math centre
• Middle school students centre
• High school students centre
• College students centre
• Professional education centres
• Learning centre for the disable
• Online learning centre

The Level of Competition in the Industry

We believe that the revenue for the Learning Centre industry has contracted steadily in the past five years. States have struggled to fund industry centres since the recession, a lot of which rely heavily on public funding. Also declining workforce participation reduced demand for learning centre services over the period, leading to the closure of a lot of businesses in the industry.

Even though a lot of parents will return to the workforce in the next five years, state budgetary issues will persist, and the industry is expected to continue its decline through 2022. But note that a lot of private businesses in the industry will grow due to higher levels.

It is also very important to state that the industry shows low market share concentration, with only one single operator claiming more than 5.0% of industry revenue. Businesses in the industry tend to service local markets and as such, do not experience significant expansion.

We believe this is especially true for learning centres that rely on government funding. Just in New York state alone, as much as 279 programs are listed as accredited by the National Association for the Education of Young Children. Low market share concentration is expected to continue going forward in the industry.

4. Know Your Major Competitors in the Industry

• Sylvan Learning Centres
• Eye level learning centre
• American learning centre
• Centre for teaching excellence
• STEM Centre USA
• Creative kids learning centre
• Little learning schools
• Oxford learning
• Huntington Learning Centre
• Challenger learning centre

Economic Analysis

Have it in mind that the Business model for a Learning Centre business is very straightforward: you typically charge clients a fixed hourly fee. This fee should accurately represent both your education and experience in the chosen field while taking into account the average price of your competition in the area.

Also to an extent, the size of a Learning Centre business is limited by its nature. It is very much possible for a successful tutor to eventually start this business with multiple tutors as employees, but it needs large amounts of additional time, funds, and licenses, and a lot of learning centre owners enjoy their business because it has a low overhead and they maintain schedule flexibility and business autonomy.

It is also important that you understand the success of your learning centre business is entirely dependent on your hourly rate and the number of students you have at any given time. For example, if you stay relatively busy, tutoring for 30 hours a week and charging a minimum of $30 per hour, your annual wages would be $46,800 gross income.

This literally jumps to $62,400 gross income, though, if you charge $40 per hour. Obviously, that amount can go higher with more hours and/or a higher hourly charge, but we advise that you should be mindful of the season: summer typically has much fewer students than other seasons because your primary clients—students-are mostly out of school.

5. Decide Whether to Buy a Franchise or Start from Scratch

Indeed you must have noted that starting your own company is a daunting task, especially if you are looking at the final goal instead of the step in front of you. One of the first decisions you will have to make is whether to start your own business from scratch or invest in an existing franchise. So here are four reasons to consider before buying a learning centre franchise.

• Working with a proven business model
• Building for the Future with Fulfilling Work
• Brand recognition and marketing support
• Support for Yourself While You Support Others

6. Know the Possible Threats and Challenges You Will Face

Learning centres are always in demand. They are needed to help students keep up with material presented in class as well as stimulate the minds of gifted students. Also a lot of individuals need learning centres to help them pass important examinations or prepare for advanced education.

You need adequate planning to be able to survive in this business, but you can typically start out on a budget and gradually expand your business over time. Here are a few challenges of starting a learning centre;

• Developing your curriculum
• Registering your learning centre as a company
• Renting space
• writing a business plan
• Choosing a suitable marketing strategy

7. Choose the Most Suitable Legal Entity (LLC, C Corp, S Corp)

Starting a learning centre that will cater for students is a serious business so the legal entity you choose will go a long way to determine how big you want the business to grow.

No doubt choosing a legal entity for your business can be a bit challenging, but since you will be working with individual students and probably huge educational institutions, we advise that you incorporate your business as a legal body because it may be difficult for you to get their attention if they know you are running the business as a private individual, not a corporate firm. Advantages incorporating your business include…

• Protecting your personal assets
• Have Easier Access to Capital
• Enhancing Your Business’ Credibility
• Perpetual Existence
• Gain anonymity

8. Choose a Catchy Business Name

• Success Approach
• Red Apple Teaching
• Lively learning Centre
• Brilliant Minds
• Click Studies
• Club Z! Centre
• Intelligent Learning Centre
• Educational Endeavours
• Revolving Tutoring
• Science centre
• Maths Legends
• Main stone Learning Centre
• Ivy League centre
• Learning crib
• Special Kids
• Clean Step Academy
• NYC Private centre
• Over Achievers Academy
• Future legends
• Precision Academy
• Chicago Test Prep
• Tertiary Education
• Simple minds
• Lecture Point
• Friday Educational Group
• Detroit Learning
• Premium centre
• The Study Shack
• Learning Company
• Academic Doctor
• Education And More

9. Discuss with an Agent to Know the Best Insurance Policies for You

When starting this business, you need to cover yourself as a business owner from potential lawsuits by purchasing business insurance. But right before you purchase insurance, you must first have a solid business plan that states your risks as a business owner and how you plan to cover those risks.

Have it in mind that not all of your risks as a business owner can be covered simply by purchasing a basic insurance policy. You must first know what your risks are.

This is why to identify the risks of your business you can simply consult with an attorney or even an insurance professional. Note that the risks for a learning centre business can be very huge because of the many different exposures involved with your business activities.

But before paying costly fees for an attorney’s advice, we can at least help you to identify some of the potential claims that could arise and which insurance coverage would protect you in the event of a claim. There are a number of risk management controls you can put in place:

• Privacy Statement
• Information Security Policy (you can find some great templates for Information Security policies on SANS website)
• Customer Contract Revision Provisions
• Standard Customer Contracts
• Standard Agreements for Vendors
• Recall Plan
• Vendor Certification Process
• Quality Control Program
• Obtaining Customer signatures on each phase of the project

Insurance Policy You Will Need May Include;

• General Liability Insurance
• Professional Liability Insurance
• Workers Compensation Insurance
• Commercial Auto Liability Insurance

10. Protect your Intellectual Property With Trademark, Copyrights, Patents

When organising or planning your learning centre business, you should also consider going for intellectual property protection to be able to protect your intellectual property.

Filing for intellectual property protection for your Educational Consultancy Firm goes beyond protecting your company’s logo and other documents, but also protecting your investments, patents and of course the name of your company.

If you want to file for intellectual property protection and also register your trademark in the United States, then you are expected to begin the process by filing an application with the USPTO. The final approval of your trademark is subjected to the review of attorneys as required by the USPTO.

11. Get the Necessary Professional Certification

Learning centres are independent academic units within colleges and universities that exist to give support services, and to aid teaching faculties to improve their teaching and professional development. Note that they may also provide learning support services for students depending on the individual institution.

For you to be able to remain relevant in the industry, you need to keep staying current with industry trends and certifications, some of which are;

• Learning Centre Leadership Certification
• Certified Training and Development Professional (CTDP)
• Institute of teaching and development certification
• LCE Certification
• ATD Certification
• Certified Professional in Learning and Performance (CPLP)

12. Get the Necessary Legal Documents You Need to Operate

When starting this business, you need to register your business with the IRS. All businesses should apply for an EIN (employee identification number) on the IRS website. The process is free, and you can submit the application online. Your EIN is required for filing for a business license.

The exact process and requirements for applying for business license differ from state to state, so you should contact your local business authority for details on how to register your learning centre business in your state.

Note that some states may need you to have special certifications or permits, but other states like South Carolina, do not. These are some of the basic legal documents that you are expected to have in place if you want to legally run your own learning centre business in the United States of America;

• Certificate of Incorporation
• Business License and Certification
• Business Plan
• Non – disclosure Agreement
• Employment Agreement (offer letters)
• Operating Agreement for LLCs
• Insurance Policy
• Consulting contract documents
• Online Terms of Use
• Online Privacy Policy Document
• Apostille (for those who intend operating beyond the United States of America)

13. Raise the Needed Startup Capital

When looking to secure funds for your learning centre, we strongly advise that you pursue funding from investors or by getting a loan from a commercial lender. When working with a lender, the money must be paid back at some point. If you bring on investors, your future profits must be shared.

Note that both investors and lenders need a copy of your business plan before they will think about giving you the money you need. Ways to finance your learning centre may include…

• Debt Financing
• Personal savings
• Raising money from investors and business partners
• Applying for Loan from your Bank
• Pitching your business idea and applying for business grants and seed funding from donor organizations and angel investors

14. Choose a Suitable Location for your Business

In this business, the size, layout, location and appearance should all boost your centre operations while respecting zoning and environmental regulations. We all know that facilities come in a wide variety of shapes and prices, which is why you need to know what your needs are and how much you can afford to pay.

If you have worked on a business plan, you probably know the amount you can spend on rent or a mortgage, utilities and taxes.

We strongly believe that a cash-flow analysis will aid you know whether you can afford to purchase a commercial property or if renting is your only viable option. Things to consider when choosing a suitable location for your learning centre include;

• If it’s the right location
• Does it require modification?
• Tax and infrastructure
• Allowing for future growth
• Separate your needs from your wants

15. Hire Employees for your Technical and Manpower Needs

Staffing a learner centre with appropriately qualified individuals can be a significant challenge, but you should know that quality staff is key to the centre’s success.

Note that in order to help learners succeed and take responsibility for their learning, learning centre staff must be able to encourage students, provide a safe environment in which students are treated with respect, and offer reasonable and ethical support that is mindful of students’ privacy.

Have it in mind that your learning centre staff must be intrinsically motivated to help others. Indeed it can be difficult to find individuals with the necessary people and technical skills to staff learning centres. Yet preference should be given to selecting staff who display above-average people skills.

Since the successful operation of today’s learning centres involves ICTs, it is essential that learning centre staff know how to use them.

Individuals who are organized, technologically inclined or savvy, and have basic accounting skills may help make sure that the centre runs successfully. Then funds would be handled by a central organization or via mobile phone money-transfer software so that learning centre staff will not be tempted by corruption or get susceptible to robberies.

Note that immediately learning centre staff are hired, they must be informed about the institution’s programs, its admission and registration procedures as well as the services that are offered or could be offered at the centre. We believe that the key role for staff would be obtaining feedback from students and forwarding it to institutional personnel as well as tracking whether or not students’ concerns have been addressed.

The two-way capability of today’s technology has allowed the world to come to the learner and the learner to reach out beyond his or her environment. Note that technology has become an essential component of today’s educational system.

We believe that it can facilitate effective and efficient communication and help students to obtain the information they need to succeed.

We also believe that the mere presence of ICTs will not make sure that people learn; people must be shown how to use ICTs so as to obtain the information they seek and to analyse what they find. Without much word, the information and the procedures involved in seeking information must be in a language that people can understand.

Currently, 57% of the Internet is in the English language while only 16% of the world’s 7 billion people speak any English at all.

Wikipedia, for example, offers its content in 286 different languages. Note that the success of any educational program involving technology is highly dependent on the capabilities, confidence and enthusiasm of the staff at the learning centre.

This simply means there is a need to ensure that learning centre staffs are able to use the technology and to re-orient learners who may be accustomed to traditional classroom instructional methods.

The Service Delivery Process of the Business

We all know that University professors, part-time instructors, or teaching assistants approach teaching as experts in their field, but it doesn’t in any way guarantee success in teaching, as teaching expertise is entirely a different matter. We believe that a lot of instructors have not been trained in teaching methods, and may have difficulties passing contents and concepts to students, who are relative laymen in the field.

We also believe that novice students approach the information and contents in a course in a much different way than expert teachers, and teachers may not know the conceptual divide between them and their students.

Meaning that most time novice students may perceive the contents of lectures and textbooks as large amounts of information, rather than as meaningful concepts, in contrast to experts, who can naturally see the materials as coherent and meaningful due to years of expertise.

Also individuals who depend on traditional teacher-centred methods such as pure lecture may inadvertently subject students to an information dump, or fail to flow with students at a conceptual level, leaving students unable to learn or retain information in a meaningful way and approach.

16. Write a Marketing Plan Packed with ideas & Strategies

Indeed the presence of a learning centre in a particular location does not mean that it will be used. That is because learning centres, institutions, and programs must be marketed and the benefits of the centre proactively sold.

We all know that marketing strategies could emphasize the need for life-long learning or the potential impact the centre could have on members of the public once they become aware of new ideas and developments beyond their location.

Even though individuals may understand the gain of an educational program, they may not be able to pay for the program in the traditional manner.

Instead of making one large payment upfront for each semester or academic year, learning centres might consider implementing pay-as-you go models, where students only pay for one course at a time or pay hourly. Things to have in mind when developing a marketing plan for your learning centre may include;

• Determine conditions for success
• Ascertain the amount people are willing to pay
• Establish partnerships
• Find managers
• Differentiate service

17. Develop Strategies to Boost Brand Awareness and Create a Corporate Identity

Have it in mind that the primary path to a more profitable Learning centre is more students, and the primary path to more students is more advertising. In addition to the previously-mentioned advertising via print, television, social media, and networking with local schools and community centres, you might consider offering free workshops or seminars at local schools and colleges.

We believe this will help you both advertise your services and demonstrate your value to potential customers. You should also consider guest publishing on educational blogs or blogs related to your field—this will indeed help you become more of an established name when someone is looking for more specialized instruction. Other things to bear in mind may include;

• Motivate your students
• Employ two-stage implementation process
• Develop entrepreneurial skills
• Use open educational resources

• Language Schools
• Music Schools
• Adult Education
• Computer Skills Schools
• Faith Schools
• Teacher Scheduling
• Online School Fees
• School Attendance Software
• Student Information Database
• Group Messaging
• Professional Support
• Customer Stories
• Try It Free

12 Tips To Help You Start A Language School

April 14th, 2022

Although starting your own language school can be highly rewarding, it’s not without its challenges. 

From financing and legal considerations to hiring staff and attracting students—there are several factors to consider before you can begin teaching. 

If you aim to build a successful teaching business, there's no place for cutting corners. 

Many first-time school owners do it without a clear strategy because they don’t know where to begin. The good news is, you don’t have to be concerned about that. 

We’ve put this article together to give you all the information you need to start your own language school. 

The 12 tips we’ve provided will ensure that: 

✅ Important details don’t slip through the cracks. 

1. First, Decide on How Your Language School Will Operate

One of the first decisions you will need to make before starting your language school is whether it will operate online or in person. 

The COVID-19 pandemic has proven that schools don’t need to be traditional brick and mortar buildings to run effectively. 

Instead, with the right resources and student management software , schools can deliver value to their students while operating from anywhere in the world. 

If you decide that your language school will have a physical location, there will be many factors that you need to consider. Some of these include:

✅ Do you have the funds available to buy or rent a property? 

✅ How will you finance the furnishings and teaching supplies that your school needs? 

✅ Are you confident that your school will be able to manage the health and safety requirements of a physical premise? 

This is why opening an online teaching business is often more affordable. 

With the right software and processes in place, you’ll be able to manage all of your students, classes, and administrative tasks remotely.

However, you will need to consider the technology that your students, staff, and teachers will require in order to succeed. 

A Note on Teaching Locations

If you decide to start a language school that operates in person, the next step is to think about where you want to be based. 

There are a few factors you need to keep in mind when trying to decide on a location:

✅ Decide whether you want to operate in the same area as a competitor or if you want to be located somewhere where similar services aren’t available.

✅ Take the availability of public transportation in the area into account.

✅ Know the laws of the area you are planning to operate in. If there are special rules for institutions or public buildings, make sure you know them to avoid any nasty obstacles.

Compile a list of all the potential locations for your language school and see if they align with the points we’ve mentioned above. 

This is an easy way to shortlist the ideas you will need to include in your business plan. 

2. Identify Your Language School’s Target Market

The next step is to do some market analysis and research. This will help you determine what type of students your language school will serve. 

On a basic level, you will need to decide whether your language school’s target market is adult learners or children. 

If your language school’s target market is children, it’s important to note that there will be specific security, as well as health and safety regulations that you will need to follow. 

It’s also a good idea to consider which age group of children you are hoping to teach so that you can identify the right learning resources for their needs. 

With adult language learners, you could refine your target market to people who want to learn a new language. 

Alternatively, you could offer your services to working professionals who need to complete a language course for industry certifications. 

For example, some foreign nurses and doctors have to complete specialized language courses in order to practice medicine in English-speaking countries. 

Knowing your language school’s target audience will help you better identify your students’ curricular needs and create better programs.

3. Create a Formal Business Plan 

One of the most important steps for any new venture is to compile a formal business plan. As a blueprint for your language school, a business plan will outline: 

How you will manage the teaching business.

What kind of financing you will need to get your language school up and running.

The pricing structure of the lessons your language school will offer.

A list of people you will need to hire.

How you will market your language school.

These factors will give you a better understanding of whether the language school is a viable business idea and where you may need to adjust your plans. 

If you realize that you will need financing from a bank or investor, they will want to see your business plan before approving a loan. 

This is because a business plan shows investors that you have considered how your company will run and generate a profit, as well as indicate how likely it is that you will be able to repay the financing. 

Don’t Forget Your Language School’s Finances 

When you are drawing up your business plan, it’s important you carefully consider your language school’s income and expenses. 

A good place to start is by working out all of your costs. This includes teacher salaries as well as rent and electricity, just to name a few. 

Once you’ve calculated your expenses, you should decide what your enrollment and course fees are, as well as estimate how many students will take your classes. 

This will give you a better idea of your language school’s total weekly or monthly income to cover the expenses we’ve mentioned above. 

In your business plan, you should also estimate how much money you will need to allocate to marketing and advertising. 

4. Know What Your Legal Considerations Are

Knowing the laws of the area or state you are planning to open your language school in can go a long way in preventing future obstacles.

This is why it’s a good idea to research and familiarize yourself with the relevant educational regulations in the country or region you will be operating in. 

Following these regulations will eliminate any possibility of legal trouble and in turn, ensure that your language school is able to run smoothly. 

Here are some of the regulations that you will need to consider when you set up your language school: 

📋 Curriculum: Does the curriculum you want to implement adhere to the country or state’s academic standards? How will you regulate the academic standards of your school and students? 

📋 Teaching staff: Will educators need to be certified for their positions? What employee benefits (for example, maternity leave or equal pay) will your language school offer? How will you draw up and manage employment contracts?

📋 Sources of Income: What types of funding will you apply for? How regularly will students have to pay tuition? How much will you charge them?

If you are uncertain about any of these legal considerations, it’s a good idea to seek legal advice to ensure that your language school is set up for success from the start. 

5. Think about Ways to Market Your Language School 

The next big decision you will need to make is how you will spread the word about your new language school and attract student enrollment. 

One of the most tried and tested ways to do this is to research your competitors and see where there is a gap in the market for your language school to fill. 

Compile a list of what courses your competitors offer, as well as how much they charge for their classes. 

If you can beat them on quality or affordability, this is one way to ensure your language school is attractive to prospective students. 

Once you have decided what your language school’s unique selling point is, you can start looking at ways to reach your target audience. 

You can either do this the old-fashioned way and create posters to advertise your language school at churches, supermarkets, and other public places. 

Or, you can look into digital marketing strategies like creating social media accounts for your language school and using these platforms to advertise your services. 

Another great way to set your language school up for success is to create a website. 

Not only will this make your language school appear more credible, but you can also use a website to reach a larger online audience. 

There is also no need to spend money on hiring a developer. There are plenty of affordable website builders that will help you create a professional-looking site for a fraction of the cost.

Here are a few tips when building your website:

🖥️ Use a website builder like WordPress or Wix to create your site. These platforms have easy-to-use and customizable templates to help you in the right direction.

🖥️ Make sure your website aligns with the culture you are aiming for in the school. If this is the first time people interact with your business, you’ll want to leave a favorable lasting impression.

🖥️ Make an effort to update and maintain your website to improve its site speed for search engines. 

Over time, it’s also a good idea to make sure that you optimize your website for search engines and mobile devices. 

There are plenty of affordable search engine optimization (SEO) tools available online to help you get started.

6. Hire Great Talent for Your Language School

Your staff will be the backbone of your language school and the primary influence on students’ experiences at your school.

That’s why it is important to hire the right people with the necessary skills to help propel your teaching business forward and ensure it runs smoothly. 

Some examples of the hires you will need to make for your language school include: 

📚 School administrator.

📚 Teachers for various subjects.

📚 Accountant or financial manager.

Here are some points to consider when it comes to attracting and recruiting dedicated employees for your language school:

✅ If you want to attract and retain first-class educators, make sure you have a recruitment strategy in place.

✅ Double-check the experience and qualifications of the teachers you hire. This will ensure that your students will receive a high-quality education and help build the reputation of your school. 

✅ Consider how you will offer competitive salaries to your staff. This is a great way to ensure that you attract and retain the right talent for your language school. 

Find Ways to Grow That Talent

If you really want to find ways to deliver value to your teaching staff over time, it’s important that you continually invest in their development. 

Studies show that 87% of millennials consider career growth and professional development opportunities to be very important. 

After all, you're also increasing retention rates by investing in your employees. Here is Breezy's advice on how to nail it:

✅ Offer teachers paid opportunities to improve their teaching techniques and methods.

✅ Provide greater access to professional learning communities and teaching associations.

✅ Encourage participation in lesson study or study groups with other teachers.

7. Focus on a Good Design

Competition among language schools is high, so you need to stand out from the crowd.

If you want to maximize your chances for success when opening a new language school, the first rule is to create an inviting space that reflects your culture.

While there are some practical things that you need to include—desks and chairs for example—there are a variety of different design aspects to consider when decorating your space.

One of the most important aspects is creating a welcoming environment built on a positive student experience. 

Here are a few design principles to help you get started:

🏫 Make sure that your classrooms have lots of presentation space.

🏫 Build quiet, individual working spaces. 

🏫 Ensure that your classrooms have good acoustics, especially in bigger spaces.

🏫 Find ways to include inviting, natural light. 

🏫 Make sure that there are enough electrical outlets. 

🏫 Ensure that your language school has a stable internet connection to facilitate learning.

The design and layout of your language school should recognize and reflect the culture of the organization while allowing for change over time. 

8. Get the Culture Right

With all of the factors you need to consider when starting a language school, it’s easy to overlook the importance of your staff and student culture in its early stages. 

However, it's vital to pay attention to culture from the beginning, because people want to identify with their environment and feel like they have a purpose.

The following questions will help you get started on working out what your language school’s culture is: 

💭 Why does your language school exist?

💭 How will students benefit from enrolling in this language school?

💭 What kind of teaching will you focus on?

💭 What do you consider success?

💭 Will you focus on one or multiple languages?

Make sure that you listen to students and staff to nurture your language school’s human element. 

When you encourage students and parents to participate in co-creating the school's vision, you'll set your teaching business up for long-term success.

9. Focus on Positive Enrollment Experiences

Keeping your enrolled students connected and engaged with your school is one of the most effective ways to ensure its success. 

Your language school is there to enrich your students and teach them valuable skills, so make sure you are actively focusing on how to do that.

One way to do this is to invest in each of your student’s experiences from their first day. 

Make sure that your teaching staff prepare and organize their classrooms to welcome students and make them feel comfortable. 

You should also encourage teachers to dedicate time to planning a lesson outline for the year.

This ensures that they are ready to hit the ground running when the school year starts and that students get the most out of the curriculum. 

When students have a good experience with your school, they are more likely to spread the word about your services. 

10. Get a Board on Board

Think about a board as a crucial part of your language school, just like the curriculum and its educators. 

Here's a great piece of advice from Carrie Irvin, the founder of Charter Board Partners: 

“One of the most foundational, and often overlooked, aspects of starting a new school is the board—they can be the difference between a good school and an extraordinary school.”

Carrie has a bunch of tips for school owners who want to hit the nail on the head:

✅ Focus from the very beginning on building a governing board, not a 'friends and family' board (a.k.a. employ experienced people who can give you expert advice).

✅ Offer your board valuable resources and training opportunities.

✅ Invest in building formal good governance processes and structures, and follow them.

✅ Don't limit the board's role to fundraising and facilities. You need your board by your side and having your back—especially during those tough early years.

✅ Boards must be aware of particularly sensitive issues involved with the running of a school, and be informed and prepared to handle these.

11. Go with Innovation 

Technology is a big deal in modern schools. Thanks to it, we can redesign schools and create personalized language programs that will better serve students. 

Since the early bird catches the worm, make sure that you stay on top of new trends and technologies that can help your staff and students leap forward and blaze new trails.

EDTech is booming, and it's only moving one way. 

Web technology has been advancing steadily for a number of years and can make the process of managing your language school much simpler.

Implementing innovative school management solutions during the early days is something that will make you forever thankful to yourself. 

The areas for change become more challenging to implement as you scale, and setting up the correct foundations will help you succeed.

12. Take Care of Administration

If there's one thing you need in place before opening your first language school, it's a reliable administration system.

When we designed Teach' n Go , we focused on what language schools and training businesses need without the clutter and complexity. 

Teach’ n Go is a user-friendly platform that keeps you in the loop with what's happening in your training business.

Our software allows you to:

🎉 Schedule and track lessons.

🎉 Track attendance history.

🎉 Assign teachers and other staff to tasks.

🎉 Display individual course pricing.

🎉 Send bills directly to your clients (and they can pay you instantly!)

🎉 Keep track of payments and much more.

We also created a dedicated portal and automated email and SMS notifications to keep parents updated and help you strengthen your relationships with students.

Now, It’s Your Turn

It takes a lot of time and effort to get a new language school up and running. 

From mapping out your language program to learning the lay of the land you set up in, it's a long road full of twists and turns. 

Hopefully, with these tips, you'll feel more confident that you've got what it takes to start a language school and know how to deliver value to your students. 

Try our software for free to see how we can help your language school streamline its workflow and become more efficient than ever before. 

STARTING YOUR SCHOOL

12 Tips To Help You Start A Language School.

Language School Name Generator

GROWING YOUR SCHOOL

How to Grow Your Language School From 10 to 100 Students

9 Actionable Tips for Effective Language School Marketing

How To Make A School Grow: 10 Practical Tips

Teaching the Right Way: The Benefits of Smart Schools

How To Attract More Students With the Right Educational Software

UPGRADING YOUR SCHOOL

The Top Benefits Of Investing In ERP Software For Your School

How School Management Apps Keep Students And Parents Engaged

How School ERP Software Is Empowering Educators [And Why You Should Care]

6 Reasons Why You Need School Scheduling Software

Top 10 Must-Have Features Of ERP Software For Schools

The Benefits of Being Able to Check Your School Management System Anywhere

LANGUAGE SCHOOL MANAGEMENT SOFTWARE

Automate Your Business with Language School Management

How Teach 'n Go Software Can Help Manage Any Small Teaching Business

Customer Stories - Specilist Language Schools

Customer Stories - Your English Language School

Customer Stories - English Language School

Customer Stories - SAVA Online School

MISCELLANEOUS

Innovative Teaching Methods To Improve Student Engagement In The Classroom

7 Tips for Teacher Burnout Prevention

GDPR For Schools: Here’s What It Means For Your Teaching Business

Join schools & learning centers from 50+ countries

• Teach 'n Go Help Centre
• [email protected]
• Dublin, Ireland
• We love people who like us
• Get updates as they happen

Let's get started making your school more efficient.

Please confirm your role.

School Owner/Administrator

Parent (or Related Contact)

Tip: Choose School Owner/Administrator if you're creating a school.

How to Start Your Own Educational Learning Center

by La Vera Frazier

Published on 26 Sep 2017

Education centers and tutoring programs are supplements to in-class learning. These services offer students, elementary through college, one-on-one attention that teachers often cannot. A large number of colleges have a free educational learning center available on campus; some middle and high schools offer free after-school tutoring. However, there are several fee-based educational learning centers, such as Sylvan Learning and Huntington Learning Center, with locations across the nation. They are a few simple steps to starting your own educational learning center.

Write a business plan. This plan will help you define the objective and focus of your business. Resources such as Business Plan Pro and Bplans.com have templates and examples for writing business plans for starting educational business plans. In your business plan, you will address questions, such as “What services will I offer?” and “Where will the tutoring take place?”

Register your business with the IRS. All business should apply for an EIN (employee identification number) on the IRS website. The process is free, and you can submit the application online. Your EIN is required for filing for a business license.

Apply for business permits and licenses. The exact process and requirements vary from state to state -- contact your local small business authority for details on how to register your educational business with your state. Some states may require educational and tutoring businesses to have special certifications or permits; however, other states, such as South Carolina, do not. The Small Business Administration website has a complete list of state business licensure offices that will be able to identify the licensing requirements for your specific state (see Resources).

Speak with a representative from a bank of your choice about setting up a business banking account. Many banks offer free business checking accounts to small businesses. You can then link this bank account to a small business' financial service such as Quick Books Pro, American Express Open or PayPal to enable you to have greater control over your businesses finances. Many of these services allow you to accept credit cards and checks online, as well as send and receive payments online.

Find tutors. Starting out, you may be the business only tutor; however, your tutoring specialties may only be, for example, science and math. Recruiting other tutors with different tutoring specialties will help your tutoring service become more competitive. Ask for permission to advertise tutoring positions at local high schools, colleges and businesses where you can find individuals with experience in diverse tutoring specialties. For example, a senior pre-med college student may be qualified to tutor in biology. A registered nurse may be qualified to tutor a nursing student preparing for her boards. Be sure to set up a payment schedule for your tutors. For example, if a tutor signs your terms of agreement, you will pay him half of the profits that you earn from his services.

Finalize your pricing and terms. The amount that you can reasonably charge for your services will depend on the qualification of your instructors and tutors. For example, Master's-educated tutors usually charge $40 to $75 per hour – depending on the subject material. Tony Aitken, author of "The Wealthy Tutor," suggests that you establish terms, such as requiring clients to purchase a minimal number of hours upfront. For your legal protection, always sign an agreement with your client concerning your pricing and terms.

Find a facility for your educational learning center. Starting out, you may not have enough money to purchase or rent your own facility; however, you may be able to come to an agreement with a local church or community center to allow you to operate your learning center from their facility. However, if you do purchase a facility for your learning center, be sure to check with your local zoning office for requirements for operating your center from your chosen location. You can also offer in-home tutoring, meaning your tutors will travel to your client's home for the tutoring session. Another option, is library tutoring, meaning your tutors will meet their clients at a local library. This option provides a neutral location for both parties and a free alternative for you.

Start advertising. You can setup up a website or Facebook account to spread the word about your services. Facebook is a popular form of advertising because many students already use it and it is free for businesses to create a page. You can also ask local schools and colleges for permission to post fliers and posters advertising your business on their campuses. Be sure that any printed material you distribute is on letterhead paper – meaning that the header includes your business name, contact information and logo (if you have one). Business cards are handy for distributing to potential clients. Many of these business and advertising materials can be purchased via print shops, such as Kinko’s or Vista Print.

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

How to Improve Your Business English

• Peter Burman

Be patient, set realistic goals, and find a good community of learners.

Pressure to speak English in the workplace continues to grow as more and more companies invest in globalizing their teams. However, mastering a new language requires time and resources that many people — especially adults who are no longer in school —struggle to find. EF Education First annually releases the world’s largest study of English proficiency in various countries and industries. They have distilled the lessons they’ve learned through their work and from the literature on second language acquisition into a few tips that highlight how people can learn English more effectively. If you’re a professional looking to improve your business English, consider incorporating these into your learning plan: set specific goals, create study habits, use authentic English materials, and join a positive learning community.

Chun Hin is a senior manager at a Hong Kong investment bank. Every morning, he listens to Bloomberg radio on his way to work and used to read each issue of the Economist from cover to cover in an effort to continuously improve his English. As a Hong Kong native who grew up speaking Cantonese and Mandarin, Chun Hin has worked hard to become fluent in English.

• Minh Tran is Director of Research and Partnerships for EF Education First and a member of the team that launched the EF Standard English Test .
• Peter Burman is president of EF Corporate Solutions .

Partner Center

• NECHE Accreditation

The University of Maine at Presque Isle is accredited by the  New England Commission of Higher Education .

Accreditation of an institution of higher education by NECHE indicates that it meets or exceeds criteria for the assessment of institutional quality periodically applied through a peer review process. An accredited college or university is one which has available the necessary resources to achieve its stated purposes through appropriate educational programs, is substantially doing so, and gives reasonable evidence that it will continue to do so in the foreseeable future. Institutional integrity is also addressed through accreditation.

Accreditation by NECHE is not partial but applies to the institution as a whole. As such, it is not a guarantee of every course or program offered, or the competence of individual graduates. Rather, it provides reasonable assurance about the quality of opportunities available to students who attend the institution.

Inquiries regarding the accreditation status by NECHE  should be directed to the administrative staff of the institution. Individuals may also contact:

The New England Commission of Higher Education 3 Burlington Woods Drive, Suite 100, Burlington, MA 01803-4514 (781) 425.7785 e-mail:  [email protected]

Notice of Public Comment

The University of Maine System will undergo a comprehensive evaluation visit from October 2-5, 2022 by a team representing the New England Commission of Higher Education (NECHE). NECHE is one of seven accrediting commissions in the United States providing institutional accreditation on a primarily regional basis. Accreditation is voluntary and applies to the institution as a whole. Recognized by the U.S. Department of Education, NECHE accredits approximately 220 institutions, mainly in the New England region and overseas.

The University of Maine System (UMS) has been accredited by NECHE since July 2020. UMS accreditation encompasses the seven universities— the University of Maine; the University of Maine at Augusta; the University of Maine at Farmington; the University of Maine at Fort Kent; the University of Maine at Presque Isle; the University of Southern Maine; and the University at Maine at Machias, a regional campus of the University of Maine— as well as the University of Maine School of Law.

For the past sixteen months, UMS has been engaged in a process of self study addressing the Commission’s Standards For Accreditation. An evaluation team will visit our universities and Law School to gather evidence that the self study is thorough and accurate. The team will recommend to the Commission a continuing status for UMS, and following a review process, the Commission itself will take the final action.

The public is invited to submit comments regarding the University of Maine System to:

Public Comment on the University of Maine System New England Commission of Higher Education 3 Burlington Woods Drive, Suite 100 Burlington, MA 01803-4514

Per NECHE policy, public comments must address substantive matters related to the quality of the institution. The Commission cannot settle disputes between persons and institutions, whether those involve faculty, students, administrators, or members of other groups. Comments will not be treated as confidential and must include the name, address, and telephone number of the person providing the comments. Public comments must be received by October 5, 2022. The Commission cannot guarantee that comments received after that date will be considered.

The University of Maine System is an equal opportunity/affirmative action institution.

• Vision and Mission
• Points of Pride
• Financial Report
• Public Disclosure
• Statement of Commitment
• Accreditation
• UMPI History
• Campus Tour
• Maps and Directions
• StormReady Campus
• Auditorium Renovation Project
• Common Data Set / Student Right-to-Know Act
• Organizational Chart
• Strategic Plan
• Articulation Agreements
• Land Acknowledgement
• State Authorization and Licensure

The University underwent a comprehensive evaluation visit in April 2014 by a team representing NEASC’s Commission on Institutions of Higher Education. The CIHE is one of seven accrediting commissions in the United States that provide institutional accreditation on a regional basis.

Following the CIHE team’s visit and review, of  UMPI’s Self-Study , findings were compiled into a  final report  and UMPI officials had the opportunity to  respond  to the report. Accreditation is voluntary and applies to the institution as a whole. The Commission, which is recognized by the U.S. Department of Education, accredits approximately 240 institutions in the six-state New England region. UMPI has been accredited by the Commission since 1968 and was previously reviewed in 2003. Its accreditation by NECHE encompasses the entire institution.

• 2014 NEASC Self-Study
• NEASC Final Report 2014
• UMPI Response to NEASC Final Report 2014

Explore More

Teaching English to Adults eBook

Gain insights into niches like Business English and test prep, and discover ESL games and activities for adults!

Explore Topics

• Global Elt News
• Job Resources
• Industry Insights
• Teaching English Online
• Classroom Games / Activities
• Teaching English Abroad
• Professional Development

Popular Articles

• 5 Popular ESL Teaching Methods Every Teacher Should Know
• 10 Fun Ways to Use Realia in Your ESL Classroom
• How to Teach ESL Vocabulary: Top Methods for Introducing New Words
• Advice From an Expert: TEFL Interview Questions & How to Answer Them
• What Is TESOL? What Is TEFL? Which Certificate Is Better – TEFL or TESOL?

6 Teaching Business English Lesson Plans for All Learner Levels

Krzl light nuñes.

• May 31, 2022

From learning corporate terms to mastering expressions for negotiating, Business English is brimming with topics on how students can thrive in the workplace. Teaching each concept, however, requires thorough planning and choosing the most effective materials and methods. Whether you’re new to teaching professionals or are a seasoned Business English teacher looking to design better classes, here are some teaching Business English lesson plans you can use for different types of learners.

Learn more about what teaching Business English entails.

Table of Contents

What are some tips for teaching Business English lessons?

Before you get started in mapping your Business English classes out, here are some pointers to keep in mind when specializing in this ELT niche :

• Make sure that you know your students’ backgrounds. Where do they work? What are they responsible for? How do they use English at work? Conduct a needs assessment before launching into your course.
• Get your learners comfortable before you start your lessons by using icebreakers , Business English games , and other warm-up activities .
• Provide vocabulary and practice activities that students will be able to use at their actual jobs. 
• Prioritize skills that your learners need at work. If they often meet with offshore clients, for example, business meeting phrases should be one of the first lessons you teach.
• Better define your lesson objectives and teaching strategies by making use of Bloom’s taxonomy , which classifies cognitive skills.

Consider these additional strategies, from the Bridge Specialized Certification in Teaching Business English course , when planning your overall curriculum, as well as your individual lesson plans:

Business English lessons for beginners

These free Business English lesson plans are great for professional students with a lower level of English. They can be used in both online and in-person classes.

Find out how to get a job teaching Business English.

Lesson plan #1: Types of companies

Lesson topic: Types of companies

Lesson objectives: By the end of the lesson, students will be able to describe different types of companies and say the products or services each one produces or provides.

• A physical or virtual whiteboard
• PowerPoint slides containing 10 logos of different companies and pictures of different types of companies

Lesson plan #2: Staying at a hotel

Lesson topic:  Staying at a hotel

Lesson objectives: By the end of the lesson, students will be able to make requests and ask for information in a hotel.

• PowerPoint slides containing a list of expressions for booking a room, checking in, and asking about hotel services
• An audio file or video of a hotel receptionist and guest ( like this one )

Business English lessons for intermediate learners

The following teaching Business English lesson plans are great for intermediate learners who already have a thorough understanding of basic English concepts.

Lesson plan #3: Modals of obligation, necessity, and prohibition

Lesson topic:  Modals of obligation, necessity, and prohibition

Lesson objectives: By the end of the lesson, students will be able to talk about the rules in their workplace using the modals of obligation, necessity, and prohibition.

• Handouts (or PowerPoint slides) of the some of the points from this article on company policies

Lesson plan #4: Making a request by email

Lesson topic:  Making a request by email

Lesson objectives : By the end of the lesson, students will be able to write a formal email to make a request.

• PowerPoint slides showing expressions for writing formal emails
• An example of a professional email chain

In a recent BridgeUniverse Expert Series webinar , panelists discussed how Business English teachers can tackle the topic of writing business emails with their students. For additional lesson plan ideas, check out what these experts had to say:

Business English lessons for advanced learners

Lastly, these teaching Business English lesson plans should ideally be used with advanced students who are looking to take their language skills to the ultimate level: fluency.

Lesson plan #5: Working with people from different cultures

Lesson topic: Working with people from different cultures

Lesson objectives : By the end of the lesson, students will be able to talk about their experiences working with people from other countries and give advice on cross-cultural work relationships.

• Handouts (or PowerPoint slides) of the article “10 Ways to Work Effectively Across Cultures”

If you’re struggling when it comes to incorporating classroom tasks like those outlined in these free Business English lesson plans, take a look at the following video from the Specialized Certification in Teaching Business English course . It offers tips for conducting task-based learning in a Business English classroom:

Lesson plan #6: Creative presentations

Lesson topic: Creative presentations

Lesson objectives: By the end of the lesson, students will be able to present a product, a service, or an idea creatively.

• Five different simple objects (a ball, a bag, etc.)
• Equipment to play a video

Teaching professional students is one of the most rewarding ELT niches to pursue, as these students are highly motivated individuals. With the right teaching Business English lesson plans, you can be sure you’re meeting stakeholder expectations and helping your students succeed.

Learn the 21st-century skills and tools you need to effectively teach English to professionals by earning Specialized Certification in Teaching Business English.

Back in her hometown in the Philippines, Krzl worked as a writer at a TV station before moving to Chile. After she completed her TESOL certification, she worked for language institutes and then decided to become an independent English teacher to business professionals. When she’s not giving classes, she’s either surfing along Chile’s long stretch of coastline, traveling, or practicing photography by the beach.

Money Smart

• Consumer Resource Center
• Credit and Loans
• Credit Cards
• Credit Reports
• Debt Collection
• Service Member Protections
• Student Loans
• Deposit Accounts
• Cybersecurity
• Financial Privacy
• Mortgage Scams
• Information Needed to Submit a Complaint
• Alliance for Economic Inclusion
• Current Newsletter
• Money Smart for Young Adults

Money Smart News for Kids

• Money Smart for Adults
• Money Smart for Older Adults
• Money Smart for Small Business
• Train-the-Trainer

Money Smart Alliance

• Learn Money Smart
• Training and Events
• Introduction to Reality Fairs
• Communications
• Reality Fair Timetable
• Reality Fair Layout and Accessibility
• Team Member Coordination
• Day of the Fair Coordination
• Participant Profiles
• Evaluation Surveys
• General Planning Tools | Planning Timeline
• General Planning Tools | Supply Checklist
• General Planning Tools | Budget Worksheet
• Sample Communications | Letter/E-mail to Prospective Team Members
• Sample Communications | Sample Letter/E-mail to Prospective Group Leaders/Teachers
• Sample Communications | Sample Letter/E-mail to Parents and Other Caregivers
• Sample Communications|Pre-Fair Talking Points
• Team Member Coordination Tools | Day of the Fair Roles
• Team Member Coordination Tools | Checklist for Pre-Event Communications to Team Members
• Day of Fair Tools | Sign-In Sheet Format
• Day of the Fair Tools | Talking Points for Reality Fair Welcome and Introduction
• Day of the Fair Tools | Facilitation Questions or Closing Discussion
• Booth Information and Materials
• Activities & Events
• Federal Government Small Business Programs & Assistance
• Initiatives
• Resources & Other Reference Material
• Educator Resources
• Implementation Resources
• Lessons from the FDIC Pilot
• The Promise of Youth Savings Programs
• Youth Banking Network
• Youth Employment Resource Center
• National Consumer Protection Week
• FDIC Tips on Appraisal Bias and Valuation to Address Consumers’ Frequently Asked Questions
• Other Regulators and Organizations
• Community Affairs Program and Contacts

Vea esta página en español

The FDIC Money Smart financial education program can help people of all ages enhance their financial skills and create positive banking relationships. First released in 2001 and regularly updated since then, Money Smart has a long track record of success.

Featured Resources

How Money Smart Are You?

Learn about everyday financial topics through 14 interactive games and related resources.

FDIC Money Smart News for Kids was based on the Money Smart for Young People, grades 3-5 curriculum. Follow Isabella and Noah as they learn basic banking terms and financial concepts.

Money Smart Program

Proven tools you can use to engage people of all ages

Engaging games, podcasts, and parent resources

Additional links.

Learn, collaborate and grow with FDIC’s recognized organizations that use Money Smart. 

Money Smart News

FDIC’s newsletter featuring tips, updates and success stories for financial educators.

Follow Isabella and Noah as they learn about basic banking terms and financial concepts.

Teacher Online Resource Center

Here you will find tools to help you teach financial education including lesson plans, videos, and other resources.

Train-the-Trainer Program

Provides guidance with videos, workshops, and webinars

Training & Events

Announcements of upcoming Money Smart events for Train-the-Trainer and Small Business events.

Last Updated: April 11, 2024

Advertisement

19 Facts About Tim Walz, Harris’s Pick for Vice President

Mr. Walz, the governor of Minnesota, worked as a high school social studies teacher and football coach, served in the Army National Guard and chooses Diet Mountain Dew over alcohol.

• Share full article

By Simon J. Levien and Maggie Astor

• Published Aug. 6, 2024 Updated Aug. 9, 2024

Until recently, Gov. Tim Walz of Minnesota was a virtual unknown outside of the Midwest, even among Democrats. But his stock rose fast in the days after President Biden withdrew from the race, clearing a path for Ms. Harris to replace him and pick Mr. Walz as her No. 2.

Here’s a closer look at the Democrats’ new choice for vice president.

1. He is a (very recent) social media darling . Mr. Walz has enjoyed a groundswell of support online from users commenting on his Midwestern “dad vibes” and appealing ordinariness.

2. He started the whole “weird” thing. It was Mr. Walz who labeled former President Donald J. Trump and his running mate, Senator JD Vance of Ohio, “weird” on cable television just a couple of weeks ago. The description soon became a Democratic talking point.

3. He named a highway after Prince and signed the bill in purple ink. “I think we can lay to rest that this is the coolest bill signing we’ll ever do,” he said as he put his name on legislation declaring a stretch of Highway 5 the “Prince Rogers Nelson Memorial Highway” after the musician who had lived in Minnesota.

4. He reminds you of your high school history teacher for a reason. Mr. Walz taught high school social studies and geography — first in Alliance, Neb., and then in Mankato, Minn. — before entering politics.

5. He taught in China in 1989 and speaks some Mandarin. He went to China for a year after graduating from college and taught English there through a program affiliated with Harvard University.

We are having trouble retrieving the article content.

Please enable JavaScript in your browser settings.

Thank you for your patience while we verify access. If you are in Reader mode please exit and  log into  your Times account, or  subscribe  for all of The Times.

Thank you for your patience while we verify access.

Already a subscriber?  Log in .

Want all of The Times?  Subscribe .

• Election 2024
• Entertainment
• Newsletters
• Photography
• AP Buyline Personal Finance
• AP Buyline Shopping
• Press Releases
• Israel-Hamas War
• Russia-Ukraine War
• Global elections
• Asia Pacific
• Latin America
• Middle East
• Delegate Tracker
• AP & Elections
• 2024 Paris Olympic Games
• Auto Racing
• Movie reviews
• Book reviews
• Financial Markets
• Business Highlights
• Financial wellness
• Artificial Intelligence
• Social Media

Five things to know about Tim Walz

On Tuesday, Vice President Kamala Harris decided on Minnesota Gov. Tim Walz as her running mate in her bid for the White House.

Minnesota voters gathered outside Governor Tim Walz’s residence react as Walz was announced as the running mate of Kamala Harris in the U.S. presidential election. (AP Video by Mark Vancleave)

Vice President Kamala Harris has picked Minnesota Gov. Tim Walz to be her running mate, turning to a Midwestern governor, military veteran and union supporter who helped enact an ambitious Democratic agenda for his state.

FILE - Minnesota Gov. Tim Walz, right, laughs as he stands with Fridley, Minn., Mayor Scott Lund during a visit to the Cummins Power Generation Facility in Fridley, Minn., Monday, April 3, 2023. (AP Photo/Carolyn Kaster, File)

• Copy Link copied

FILE - Minnesota Gov. Tim Walz applauds as President Joe Biden speaks at Dutch Creek Farms in Northfield, Minn., Nov. 1, 2023. (AP Photo/Andrew Harnik, File)

FILE - Minnesota Gov. Tim Walz listens after meeting with President Joe Biden, July 3, 2024, at the White House in Washington. (AP Photo/Jacquelyn Martin, File)

Minnesota Gov. Tim Walz speaks during a news conference for the Biden-Harris campaign discussing the Project 2025 plan during the third day of the 2024 Republican National Convention near the Fiserv Forum, Wednesday, July 17, 2024, in Milwaukee. (AP Photo/Joe Lamberti)

FILE - Minnesota Governor Tim Walz greets reporters before Vice President Kamala Harris speaks at Planned Parenthood, March 14, 2024, in St. Paul, Minn. (AP Photo/Adam Bettcher, File)

FILE - Rep. Betty McCullum, D-Minn., left, and Minnesota Governor Tim Walz, listen as Vice President Kamala Harris speaks at Planned Parenthood, March 14, 2024, in St. Paul, Minn. (AP Photo/Adam Bettcher, File)

▶ Follow AP’s live coverage of the 2024 election

MINNEAPOLIS (AP) — Vice President Kamala Harris has decided on Minnesota Gov. Tim Walz as her running mate in her bid for the White House. The 60-year-old Democrat and military veteran rose to the forefront with a series of plain-spoken television appearances in the days after President Joe Biden decided not to seek a second term. He has made his state a bastion of liberal policy and, this year, one of the few states to protect fans buying tickets online for Taylor Swift concerts and other live events.

Some things to know about Walz:

Walz comes from rural America

It would be hard to find a more vivid representative of the American heartland than Walz. Born in West Point, Nebraska, a community of about 3,500 people northwest of Omaha, Walz joined the Army National Guard and became a teacher in Nebraska.

He and his wife moved to Mankato in southern Minnesota in the 1990s. That’s where he taught social studies and coached football at Mankato West High School, including for the 1999 team that won the first of the school’s four state championships. He still points to his union membership there.

Walz served 24 years in the Army National Guard, rising to command sergeant major, one of the highest enlisted ranks in the military, although he didn’t complete all the training before he retired so his rank for benefits purposes was set at master sergeant.

He has a proven ability to connect with conservative voters

In his first race for Congress, Walz upset a Republican incumbent. That was in 2006, when he won in a largely rural, southern Minnesota congressional district against six-term Rep. Gil Gutknecht. Walz capitalized on voter anger with then-President George W. Bush and the Iraq war.

During six terms in the U.S. House, Walz championed veterans’ issues.

He’s also shown a down-to-earth side, partly through social media video posts with his daughter, Hope. One last fall showed them trying a Minnesota State Fair ride, “The Slingshot,” after they bantered about fair food and her being a vegetarian.

He could help the ticket in key Midwestern states

While Walz isn’t from one of the crucial “blue wall” states of Wisconsin, Michigan and Pennsylvania, where both sides believe they need to win, he’s right next door. He also could ensure that Minnesota stays in the hands of Democrats.

That’s important because former President Donald Trump has portrayed Minnesota as being in play this year, even though the state hasn’t elected a Republican to statewide office since 2006. A GOP presidential candidate hasn’t carried the state since President Richard Nixon’s landslide in 1972, but Trump has already campaigned there .

When Democratic Gov. Mark Dayton decided not to seek a third term in 2018, Walz campaigned and won the office on a “One Minnesota” theme.

Walz also speaks comfortably about issues that matter to voters in the Rust Belt. He’s been a champion of Democratic causes, including union organizing, workers’ rights and a $15-an-hour minimum wage.

He has experience with divided government

In his first term as governor, Walz faced a Legislature split between a Democratic-led House and a Republican-controlled Senate that resisted his proposals to use higher taxes to boost money for schools, health care and roads. But he and lawmakers brokered compromises that made the state’s divided government still seem productive.

Bipartisan cooperation became tougher during his second year as he used the governor’s emergency power during the COVID-19 pandemic to shutter businesses and close schools. Republicans pushed back and forced out some agency heads. Republicans also remain critical of Walz over what they see as his slow response to sometimes violent unrest that followed the murder of George Floyd by a Minneapolis police officer in 2020.

What to know about the 2024 Election

• Today’s news: Follow live updates from the campaign trail from the AP.
• Ground Game: Sign up for AP’s weekly politics newsletter to get it in your inbox every Monday.
• AP’s Role: The Associated Press is the most trusted source of information on election night, with a history of accuracy dating to 1848. Learn more.

Things got easier for Walz in his second term, after he defeated Republican Scott Jensen , a physician known nationally as a vaccine skeptic. Democrats gained control of both legislative chambers, clearing the way for a more liberal course in state government, aided by a huge budget surplus.

Walz and lawmakers eliminated nearly all of the state abortion restrictions enacted in the past by Republicans, protected gender-affirming care for transgender youth and legalized the recreational use of marijuana.

Rejecting Republican pleas that the state budget surplus be used to cut taxes, Democrats funded free school meals for children, free tuition at public colleges for students in families earning under $80,000 a year, a paid family and medical leave program and health insurance coverage regardless of a person’s immigration status.

He has an ear for sound-bite politics

Walz called Republican nominee Donald Trump and running mate JD Vance “just weird” in an MSNBC interview last month and the Democratic Governors Association — which Walz chairs — amplified the point in a post on X . Walz later reiterated the characterization on CNN, citing Trump’s repeated mentions of the fictional serial killer Hannibal Lecter from the film “Silence of the Lambs” in stump speeches.

The word quickly morphed into a theme for Harris and other Democrats and has a chance to be a watchword of the undoubtedly weird 2024 election.

Hanna reported from Topeka, Kansas.