poultry business plan proposal

Poultry Farm Business Plan Template

Written by Dave Lavinsky

Poultry Farm Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their poultry farms. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a poultry farm business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your poultry farm as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a poultry farm, or grow your existing poultry farm, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your poultry farm in order to improve your chances of success. Your poultry farming business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Poultry Farms

With regards to funding, the main sources of funding for a poultry farm are personal savings, credit cards, USDA Farm Service Agency (FSA) loans, bank loans, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and USDA FSA loans are the most common funding paths for poultry farm.

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How to write a business plan for a chicken farm.

If you want to start a poultry farm or expand your current one, you need a business plan. We detail each section of a traditional business plan for a poultry farming business.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm you are operating and its status. For example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating poultry farm businesses in multiple locations?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the poultry farm industry. Discuss the type of poultry farm you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of poultry farm you are operating.

For example, you might operate one of the following types of poultry farms:

• Breeder Farms : this type of poultry farm produces hatching eggs for delivery to the hatchery. After the 21 day incubation period, the hatchery then delivers the baby chicks to the broiler houses.
• Broiler Farms: this type of farm produces a 2.5 lb. to 8 lb. bird in 4 to 8 weeks which is processed for various types of retail sale to consumers, grocery stores or fast food chains as whole birds, cut-up breast, wings, thigh, drumsticks, deboned breast meat, or further processed pieces.
• Pullet Farms: this type of poultry farm produces pullets and roosters to be delivered to a breeder hen house at 20-22 weeks old when they are sexually mature to breed and lay eggs.

In addition to explaining the type of poultry farming business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of chickens and/or turkeys produced, number of production contracts, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the poultry farm industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the poultry farm industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your poultry farming business plan:

• How big is the poultry farm industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your poultry farm business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your target market.

Customer Analysis

The customer analysis section of your poultry farming business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: processors, grocery stores, and restaurants.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of poultry farm business you operate. Clearly, processors would respond to different marketing promotions than restaurants, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most poultry farm businesses primarily serve customers living in their same region, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other poultry farm businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes producers of other meat such as beef, pork, or fish, as well as producers of meat alternatives. You need to mention such competition as well.

With regards to direct competition, you want to describe the other poultry farms with which you compete. Most likely, your direct competitors will be poultry farms located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What kinds of poultry do they produce (breeders, broilers, pullets)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you use superior production methods?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a poultry farm business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of poultry farm company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to traditional poultry, will you provide organic or cage-free poultry?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products and services you offer and their prices.

Place : Place refers to the location of your poultry farm company. Document your location and mention how the location will impact your success. For example, is your poultry farm located near a processing facility, near a transportation hub, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your poultry farm marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in trade papers and magazines
• Reaching out to local agriculture extension offices
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your poultry farm, including animal care / feeding, flock supervision, animal transportation, sourcing feed, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sign your 20th production contract, or when you hope to reach $X in revenue. It could also be when you expect to expand your poultry farm to a new location.  

Management Team

To demonstrate your poultry farm’s ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing poultry farms. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing farms or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you supply 50 restaurants, or produce 2,000 birds for processing each month? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your poultry farming business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a poultry farm business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your farm title or lease, or blueprints of the production facility.  

Putting together a business plan for your poultry farm is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the poultry farm industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful poultry farming business.  

Poultry Farm Business Plan FAQs

What is the easiest way to complete my poultry farm business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Poultry Farm Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm business you are operating and the status; for example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating a chain of poultry farm businesses?

Don’t you wish there was a faster, easier way to finish your Poultry Farm business plan?

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Poultry Farm Business Plan Template

Written by Dave Lavinsky

Poultry Farm Business Plan

You’ve come to the right place to create your Poultry Farm business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Poultry Farms.

Below is a template to help you create each section of your Poultry Farming business plan.

Executive Summary

Business overview.

Smith Poultry Farm is a new farm business located in Mason City, Iowa. The business is a newly established farm founded by John and Sue Smith. As native Iowans, the couple has spent their life in the farming industry as their families have established farms throughout Iowa. Currently, there is a poultry shortage throughout the midwestern United States as some farms have been forced to shut down their business due to rising costs, labor shortage, and higher technology standards. John and Sue have decided to take this opportunity to alleviate the poultry shortage as well as finally establish the farm they have been planning to do for the past six years.

As native Iowans, John and Sue have already recruited a team of farmhands that have extensive experience working in poultry farms. Most of them have been recently laid off from other poultry farms that have shut down their operations.

John and Sue plan on starting with 5,000 chickens, 500 turkeys, and 100 ducks on 10 acres of land. Their business operations will be centered around daily processes and procedures to tend to the chickens and prepare them for packaging for resale and distribution.

Product Offering

The following are the products that Smith Poultry Farm will provide:

• Chicken for consumption
• Turkey for consumption
• Ducks for consumption

Customer Focus

Smith Poultry Farm will target all residents residing in northern Iowa and throughout the state. They will target families, individuals, supermarkets, large retail chains, and restaurants.

Management Team

Smith Poultry Farm will be owned and operated by John and Sue Smith. They will recruit a very experienced and knowledgeable operator to manage the day-to-day operations of the poultry farm.

John Smith was born and raised on a local farm and has been working in farms most of his life. He left to pursue his agriculture degree from Iowa State and returned to work full-time at his father’s large farm. That farm produces beef, poultry, pork, and vegetables. Once he married Sue, the couple decided that they would begin to save up to pursue a farm of their own.

Sue Smith was raised on a farm as well. Once she graduated from high school, she attended Iowa State to pursue a degree in Business Administration. It was there where she met John and planned for their future farm where he would manage the farm operations and she would be in charge of the financial management and administration of the poultry farm operations.

Success Factors

Smith Poultry Farm will be able to achieve success by offering the following competitive advantages:

• Ownership has extensive experience and knowledge in the poultry farming industry.
• Owners will invest in the latest technology and equipment to make their poultry farm the most superior in the Midwest.
• Smith Poultry Farm will breed high quality chickens, turkeys, and ducks in order to produce the freshest and quality poultry.

Financial Highlights

Smith Poultry Farm is seeking $500,000 in debt financing to launch its property management business. The funding will be dedicated towards securing the farm land and purchasing the necessary equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, mortgage, and marketing costs for the poultry farm. The breakout of the funding is below:

• Purchase 10 acres of farmland: $100,000
• Farm equipment, supplies, and materials: $100,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $50,000
• Working capital: $100,000

The following graph below outlines the pro forma financial projections for Smith Poultry Farm.

Company Overview

Who is Smith Poultry Farm?

Smith Poultry Farm is a new poultry farm business located in Mason City, Iowa. The business is a newly established poultry farm founded by John and Sue Smith. As native Iowans, the couple has spent their life in the farming industry as their families have established farms throughout Iowa. Currently, there is a poultry shortage throughout the midwestern United States as some farms have been forced to shut down their business due to rising costs, labor shortage, and higher technology standards. Growing up in the farming industry, John and Sue have decided to take this opportunity to alleviate the poultry shortage as well as finally establish the farm they have been planning to do for the past six years. The couple plans to raise chickens, turkeys, and ducks to produce poultry for food consumption as well as eggs. Once the business is established, the couple will add more birds to the farm and purchase additional land.

As native Iowans, John and Sue have already recruited a team of farmhands that have extensive experience working in poultry farms. Most of them have been recently laid off from other poultry farms that have shut down their operations. John and Sue have already identified the lead farmhand who will assist John in the day to day farm operations oversight.

Smith Poultry Farm History Smith Poultry Farm is owned and operated by John and Sue Smith, Iowa natives who have extensive experience in farm operations and business administration. John has worked for his father’s large farm for most of his life and wants to finally pursue his own poultry farm since a number of poultry farms have ceased operations due to increased labor and distribution costs. John has already pursued a number of local grocery stores, large retail stores, and restaurants to have contracts to be their sole poultry distributor.

Since incorporation, Smith Poultry Farm has achieved the following milestones:

• Registered Smith Poultry Farm, LLC to transact business in the state of Iowa.
• Has 6 contracts in place to provide poultry for local restaurants, grocery stores, and large retail chains.
• Reached out to numerous individuals and households to purchase their household’s poultry directly from Smith Poultry Farm.
• Began recruiting a staff of farmhands to assist in the day to day operations of the poultry farm.

Smith Poultry Farm Products

The following will be the products Smith Poultry Farm will provide:

Industry Analysis

Customer analysis, demographic profile of target market.

Smith Poultry Farm will target all residents of  Mason City and the surrounding states. The target market will consist of households, grocery stores, restaurants, and large retail chains.

The precise demographics for Mason City, Iowa are:

• 503,642 residents
• 310,000 households
• 1,000 restaurants
• 500 grocery stores
• 6 large retail grocery stores

Customer Segmentation

Smith Poultry Farm will primarily target the following customer profiles:

• Individuals and households
• Grocery Stores
• Restaurants
• Large Grocery Chains

Competitive Analysis

Direct and indirect competitors.

Smith Poultry Farm will face competition from other companies with similar business profiles. A description of each competitor company is below.

Myson Poultry Farm

Myson Poultry Farm is a modern, multi-national, protein-focused food company that produces approximately 20% of the beef, pork, and chicken in the United States. Along with its subsidiaries, the company operates a food company worldwide. The company began during the Great Depression when the eldest Myson began selling chickens. A few decades later, Myson’s son grew it into the large company it is today and is one of the largest poultry producers and distributors in the world.

By investing in technology, Myson was able to grow the brand. Through the development of better feeds and better disease control methods, chickens were maturing more quickly. These improvements, combined with increased competition, meant lower prices for consumers and households were able to purchase their poultry products in larger quantities.

Iowa Poultry Farm

Iowa Poultry Farms started in the 1920s when Liam Nelson sold and traded eggs by the dozen as a means to put food on the table for his family. Four generations later, the Nelson family has grown the business year-over-year to continue to meet the changing needs of the egg and pullet industry. More than 90 years of experience has established Iowa Poultry Farm as a well-respected pullet and hatching business as well as a reliant commercial egg producer under the current leadership.

The strength of Iowa Poultry Farm began when master plans for growth from the late 1980s to present day have produced new and improved pullet production facilities that have the capacity to accommodate the growth of the majority of the pullets in NPF’s proprietary facilities. Recent capital development has been invested in hatchery and breeder facilities that have the capacity to produce up to 9 million female chicks per year as well as supplementary aviary growing facilities for both cage-free and floor-grown conventional pullets.

Iowa Poultry Farm continues to innovate as a pullet and hatching business under the leadership of Frank and his son, Brett.

Good Cluck Poultry Farm

Good Cluck Poultry Farm maintains more than 50,000 breeders on its company owned farms. The company currently hatches and sells 79 standard chicken breeds/varieties, 58 breeds/varieties of bantams, 9 breeds of ducks, 3 breeds of geese, and 4 breeds/varieties of guineas. In addition, Good Cluck has available, as a service to its customers, 9 heritage breeds of turkeys, pheasants, and chukar.

Good Cluck certainly has good luck. While many hatcheries have been forced to close, Good Cluck Poultry Farm has become a leader in producing non-commercial poultry annually, selling more than six million items of baby poultry.

Good Cluck’s full list of products are white egg layers, brown egg layers, colored egg layers, standard assortments, broilers, crested chickens, feather legged bantams, bantam assortments, clean leg bantams, ducks, geese, guineas, turkeys, pheasants, chukar, and supplies.

Competitive Advantage

Smith Poultry Farm will be able to offer the following advantages over their competition:

• Ownership has extensive experience and knowledge in the poultry farming industry and has over 20 years of experience managing poultry farm operations
• Smith Poultry Farm will breed high quality chickens, ducks, and turkeys in order to produce the freshest and quality poultry.

Marketing Plan

Brand & value proposition.

Smith Poultry Farm will offer the unique value proposition to its clientele:

• All farming practices will utilize the latest technology and equipment for safe breeding practices, production, and distribution of all farm animals.
• The farm will only breed the highest quality poultry.
• Unbeatable pricing to its clients and customers – Smith Poultry Farm does not mark up its poultry products at a large percentage. All poultry will be on par with competition.

Promotions Strategy

The promotions strategy for Smith Poultry Farm is as follows:

Word of Mouth/Referrals

John Smith has built up an extensive list of contacts over the years by living and working in the midwestern farming industry. Since a number of local poultry farms have ceased operations, they have committed to John that Smith Poultry Farm will be their poultry supplier. They trust his work ethic and commitment to the local community.

Professional Associations and Networking

Smith Poultry Farm will become a member of American Farmland Trust, Farming NGO, National Farmers Union, and the Iowa Chamber of Commerce. They will focus their networking efforts on expanding their client network and marketing their new brand.

Print Advertising

Smith Poultry Farm will invest in professionally designed print ads to display in programs or flyers at industry networking events.

Website/SEO Marketing

Smith Poultry Farm will hire a third-party marketing company to design their print ads and design their website. The website will be well organized, informative, and list all the poultry products they plan to offer. The website will also list their contact information and directions to the poultry farm. The marketing company will also include SEO tactics so that anytime someone types in the Google or Bing search engine “Iowa poultry farm” or “poultry farm near me”, Smith Poultry Farm will be listed at the top of the search results.

Zero po, hindi rin po kami mahilig malabas ng mga panood.

The pricing of Smith Poultry Farm will be moderate and on par with competitors so customers feel they receive value when purchasing their poultry products.

Operations Plan

The following will be the operations plan for Smith Poultry Farm.

Operation Functions:

• John Smith will be the Owner and President of the company. He will oversee all staff and manage client relations. John, along with Sue, has spent the past year recruiting the following staff:
• Sue Smith – will oversee all administrative aspects of running the poultry farm. This will include bookkeeping, tax payments, and payroll of the staff.
• George Hargrove – Head Farmhand who will oversee the farming staff and day to day operations.
• Ben Loya – Assistant Farmhand who will assist George.
• Frank Johnson – Distribution Manager who will oversee the packaging and distribution of all poultry products.

Milestones:

Smith Poultry Farm will have the following milestones complete in the next six months.

1/1/202X – Finalize purchase of farm land

2/15/202X – Purchase farm equipment, supplies and materials

3/1/202X – Finalize contracts for grocery store, chain, and restaurant clients

4/15/202X – Begin networking at industry events

5/1/202X – Purchase initial set of poultry animals

5/15/202X – Hire and train farm staff

6/1/202X – Smith Poultry Farm begins farm operations

Smith Poultry Farm will be owned and operated by John and Sue Smith. John will manage the oversight of all farm operations with the help of his lead farmhand. Sue will manage all administrative and financial aspects of the farm business.

Financial Plan

Key revenue & costs.

The revenue drivers for Smith Poultry Farm are the revenues it will receive from poultry products, eggs, and the breeding fees they will charge to individuals who have high-quality chicken, turkeys, or ducks they want to breed.

The cost drivers will be the overhead costs required in order to staff and maintain successful farm operations. The expenses will be the payroll cost, mortgage payment, utilities, farming supplies, equipment maintenance, and marketing materials.

Funding Requirements and Use of Funds

Smith Poultry Farm is $500,000 in debt financing to launch its property management business. The funding will be dedicated towards securing the farm land and purchasing the necessary equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, mortgage, and marketing costs for the poultry farm. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Poultry Animals: 5,600
• Average Revenue per Animal: $20
• Number of Poultry Products Sold Per Year: 1,000,000

Financial Projections

Income statement, balance sheet, cash flow statement, poultry farm business plan faqs, what is a poultry farm business plan.

A poultry farm business plan is a plan to start and/or grow your poultry farm business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your poultry farm business plan using our Poultry Farm Business Plan Template here .

What are the Main Types of Poultry Farms?

There are a number of different kinds of poultry farms , some examples include: Breeder Farms, Broiler Farms, and Pullet Farms.

How Do You Get Funding for Your Poultry Business Plan?

Poultry farms are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.  Having a chicken farming business plan will help show investors you are well-prepared to start your own business.

What are the Steps To Start a Poultry Farm Business?

Starting a poultry farm business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Poultry Farm Business Plan - The first step in starting a business is to create a detailed poultry business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your poultry farm business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your poultry farm business is in compliance with local laws.

3. Register Your Poultry Farm Business - Once you have chosen a legal structure, the next step is to register your poultry farm business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your poultry farm business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Poultry Farm Equipment & Supplies - In order to start your poultry farm business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your poultry farm business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful poultry farm business:

• How to Start a Farm Business

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Farm Business Plan

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Poultry Business Blueprint: How to Plan, Launch, and Grow a Profitable Poultry Farm

Last updated on November 15, 2021 by Temi Cole Leave a Comment

I’m about to share with you my 15-point blueprint for writing a winning poultry farming business plan.

(Step-by-step.)

The best part?

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Let’s take a look together…

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A poultry farming business plan template is usually the no.1 request I get asked for as the author of The Big Book Project.

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( And business does come down to action at the last .)

The Ultimate Poultry Farming Business Planning Template

My first step was to construct what I consider to be the most complete poultry farming business plan template possible.

The kind of thing that covers both bases of:

• helping to provide clarity to your thoughts for rolling out a successful poultry business launch
• communicating an attractive proposal to potential stakeholders and investors

Pouring in over 50,000+ hours of strategic business consulting experience which spans:

• global best practice insights and technology
• corporate currency exchange
• project management
• financial advisor and stockbroker
• freelance business management advisor

…I decided upon the following outline template:

Executive Summary

What is the business?

Why is it needed?

How will it deliver?

What are the financial rewards of investment?

Industry Analysis

Industry snapshot

SWOT & PESTLE (situational) analysis

Competitive forces

Vision & Mission Statement

Key function

Aspect of life

Product type

Scope and audience

Principles & promise

Feel good and standards

Poultry farm slogan

Competitive Analysis

Products and services

Marketing and sales

Key strengths

Marketing Strategy

Physical evidence

Leadership team

Professional profile

Financial Plan

Profit and loss

Balance sheet

Labour budget

Key performance indicators (KPIs)

It’s 38-parts that together spell out every critical element of poultry business success.

You simply won’t find a more comprehensive effort to fully load a poultry farming business plan with ALL ESSENTIAL INGREDIENTS.

Want a breakdown of what each part really contains?

That’s EXACTLY what’s up next…

Step #2: Download The Poultry Farm Business Plan Analysis Playbook

As shared above, I’ve taken the time to draft what I am absolutely certain is THE market leading poultry farming business plan template – FULL STOP.

It’s got it all.

But what about the detail? And how should it be used?

Business planning analysis: the KEY to using my business plan template – like a PRO

Like so many business planning template solutions out there like bPlans, for example, they do a good job of setting a solid format, BUT…

…where they FALL SHORT is in giving you some real-life examples of how to APPLY the template .

In other words,

Most business planning tools out there don’t give you examples of how real poultry businesses measure up with the tool.

And because of this, those other planning tools leave you GUESSING what to do with it.

So you end up using it as a first-time pupil uses an exercise book:

Unskillfully and regrettably (“…don’t want to go back there again if I can help it…”).

When actually, what you NEED is a dynamic, “can’t put it down”, interactive ACTION plan – with bite.

…this is the reason I wrote this series of poultry farming business planning analyses.

Here’s what my business plan analysis will do for you…

To take all the guesswork and wandering out of planning your poultry business.

And to show you EXACTLY HOW a real-life poultry start-up success story marries up with my winning business planning formula…

…giving expert insight into how BEST to use the template to plan your own success.

The result?

(Way much better than just templates or homework…)

Step-by-step,   proven insights of what REALLY works and why in every step of writing your own poultry business plan.

= 1st rate consultancy & on-the-shoulder advice – at your own pace ( & at only a fraction of the price ).

You can access The Poultry Farming Business Plan Analysis Playbook here (Downloadable PDF version is available to paid subscribers )

So, why is an eBook the IDEAL partner to helping your write your poultry farming business plan?

(I’m glad you asked!)

Poultry Plan It: the blueprint to winning investment for your poultry business

Rather than present you with empty template boxes to fill out (which – let’s face it – offers zero value, both to you and potential investors)…

…instead,

My eBook called, Poultry Plan It – shows you EXACTLY how to:

• skillfully deliver and
• expertly pitch

…your poultry business plan to achieve 1 thing:

To Win Investment .

(Simple. My eBook “Poultry Plan It” shows you how to get investors to take your poultry business seriously .)

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Chicken Snippets Newsletter - deep poultry analysis to sharpen your acumen, by email.

Does this eBook sound like what you need?

Try the first chapter called “ Poultry Plan It: Executive Summary ” right here .

Want to unlock the whole eBook as PDF download?

Become a paid subscriber and get “ Poultry Plan It ” by instant PDF download .

Have you ever wanted to see:

…how the financial PROs estimate future poultry investment returns?

…which poultry production models generate the most profit?

(I mean REALLY SEE?)

Then the Poultry Project Reporter 2.0: Insider’s Guide was written just for you.

Poultry Project Reporter 2.0 – Insider’s Guide: the ‘grain-by-grain’ financial analysis EVERY poultry business plan needs

I wrote the Poultry Project Reporter 2.0 – Insider’s Guide for two pressing reasons:

• …to plug in the gap of a general lack of ‘detailed, long hand’ financial poultry business calculations available online to help with planning profits.
• …a ‘case study based’ user guide for license holders of my proprietary software ‘Poultry Project Reporter’ – to find out ALL the inside hints and tips for producing rock solid financial projections.

Here’s a quick snippet of the level of breakdown I provide:

…literally, grain-by-grain, high precision detail.

BUT at the same time super simple to follow.

(With lots of visual content to really help you ‘get the picture’.)

Want to hear it from a reader?

This feedback email was sent by a start-up poultry farmer.

He emailed me within minutes of receiving a mailshot of a FREE chapter from the Insider’s Guide.

So what’s actually ‘ inside ‘ the Poultry Project Reporter 2.0 – Insider’s Guide?

A great question.

Here’s what you get:

Totally comprehensive and also a great handbook to accompany my proprietary software Poultry Project Reporter 2.0 .

Want to grab a copy of the PPR 2.0: Insider’s Guide?

Become a paid subscriber today and instantly get the inside track on financial planning for your poultry farm business.

Have a read of this:

…and there are many more requests like this in my inbox.

It seems when it comes to business planning help, poultry farmers and professionals alike are interested in scanning sample data too.

( Not just templates )

Sample papers: a GREAT way for self-assessing if your business plan is up to scratch

If you ask me, examples are without doubt the BEST way to learn.

Whenever I’m looking to work out a business model I always look for working models that already exist.

Never contrived or manufactured formulas.

As an adult, I don’t like to be spoon-fed. I learn best when I’m left a little room to figure things out myself.

Let’s take it back to class…

…why are past exam papers and examiner notes such a popular revision method?

SELF-ASSESSMENT.

(i.e. finding out for yourself how you measure up against standard.)

My preferred method of advanced learning.

And I don’t think I am alone in this.

This is exactly why I put together these sample poultry farming data plans – both layer and broiler models.

I left out any country bias, so these are a universal fit to any and every economy.

What do the samples contain?

There are 2 typical planning problems that these plans are designed to solve:

• Input and output VARIABLES,
• related to the SCALE and MODEL of your farm.

Master The Poultry Business - Like a Pro!

Poultry Courses Online - most actionable and interactive online poultry course.

In other words, these samples are shortcuts or crib notes for literally telling you if your planning progress is:

• en-route for success, or;
• taking a wrong turn .

I’ve arranged the samples according to the following attributes :

Broiler farming rearing models

• All-In-All-Out

Layer farming rearing models

Input/Output variable

• Feed consumption
• Production (meat or eggs)
• Broiler by product

These lists above are like ingredients to prescribed recipes.

Or, elements of an equation for solving a problem.

Mix them together in the right order and you answer critical questions within your poultry farm business plan.

Want an example?

The sample plans above will answer questions like,

“How much manure will a 2,000 bird broiler farm produce annually over 6 years, using the 4+1 rearing method?” Or, “How many eggs will a 5,000 layer farm produce annually over 6 years, using the 1+2 rearing method?”

Simply pull the relevant data set and immediately land your finger on the answer.

A convenient ‘plug-in’ to EVERY poultry farming business plan

Would you like a free sample?

Click on this link for a free egg production dataset for a 500-bird layer farm using 1+3 rearing system .

Now, are you ready for EVERYTHING?

Become a paid subscriber to gain instant access to ALL current sample plans PLUS future updates.

Another short falling of traditional business planning templates is that they are  start-up focused .

It makes the value gained from them short-lived.

Think of it this way…

When you’ve finally launched your business, that’s just the beginning and not the end.

At the very least, you should have another 6 years on top of actually running your business.

If your templates are ONLY valid for start-up,

Then what do you use to keep your ongoing plans in order ?

Crush investment risk with my business management templates

Arguably, running the business is a far more risky phase of investment – most of all because now you have made a material commitment.

Therefore, you carry the potential of loss.

And business management also just happens to be the most challenging discipline to hold.

Because you’ve got SO MUCH going on all at the same time.

And staying organised becomes more and more difficult with every day that goes by.

CHAOS costs …

• you lose foresight, you lose track of progress and ultimately you lose money.

ORGANISATION profits …

you gain vision, you gain awareness and ultimately make money.

Business Management Templates

These templates are designed to help you stay on top.

What’s included?

Advance Your Poultry Project - Into Maximum Profits!

Advanced Poultry Pickup - hands-on, 1-to-1 poultry business consultancy - anywhere.

Download the ‘Keep Sheet’ for future reference.

Want to start making business management plans?

Become a paid subscriber and access this suite of business management templates today.

Step #7: Download Business Records for Poultry Keepers eBook

This is a USDA eBook (United States Department of Agriculture – Farmers’ Bulletin 1614) from 1929.

(That’s right – it’s almost 100 years old!)

But testament to ‘things done well’…

…this evergreen piece of invaluable financial coaching for poultry farmers still holds true today, as when it was 1st published.

Business Records for Poultry Keepers: “Simply…DON’T attempt to write your poultry business plan without it.”

The motto of the eBook? “It literally pays for poultry farmers to keep records of current operations to guide their efforts in profitable directions.” In fact the book gives the following 6 great   reasons why you need this download : (1) “… reduce the guesswork in poultry farming by helping the farmer to determine the actual reasons for poultry profits and losses,” (2) “… show the relative efficiency of different methods of production and marketing,” (3) “…make it possible for a poultry keeper to compare his results with published information (benchmark) on many poultrymen’s problems,” (4) “… show the financial progress a poultry keeper has made in his business,” (5) “… furnish information for credit statements when funds are borrowed,” (6) “… help to prevent disputes by serving as a check on business dealings.”

What is included in this eBook?

Business Records for Poultry Keepers

• Usefulness of poultry records
• Receipts and expenses
• Egg-production record
• Labor record
• Sales records
• Records of eggs and poultry for household use
• Pen records
• Incubation and hatching records
• Diary or notes on management
• Making use of the records 

Want to pick up a copy?

Download the eBook here.

When I began writing The Big Book Project, I had one goal in mind:

To demystify investment proposal writing for start-up farmers.

By trawling the endless blog posts and comments in the small agribiz space online,

It became clear that MANY of us have the ambition to start up.

• see borrowing as the only root
• underestimate their business plan as just a means of getting a loan
• grossly misunderstand how to model production to make a profit

…and I desperately wanted to change turn this on its head.

Only, I made up my mind that I wasn’t going to go the traditional consulting route .

• Too expensive
• VERY limited
• Anti self-sufficiency ( clients grow dependant )

So, what were the alternatives to consulting?

• Perhaps, author a book
• Develop a proprietary software
• Run online courses

…these were just a few.

Then after extensive research and thinking things through…

…I settled for all 3 of the above alternatives, wrapped up into one package:

A book, plus bespoke software and an online course.

Enter: The Big Book Project

The Big Book Project ( https://thebigbookproject.org )

• An online eBook – pushed by a blog.
• A spin-off digital business planning tool called Poultry Project Reporter.
• And an online poultry farming course called Advanced Poultry Pick-Up.

In 2 years only,

the blog amassed 170,094 new search engine visitors  alone

PLUS , a little over 8,000 newsletter subscribers too.

Mission accomplished.

(Well, almost – “… but what about that software? “)

Actually, one of the most popular enquiries received through my blog is for help writing poultry business proposals .

With all the best intentions in the world, there’s just not enough of me to go around the entire subscriber base giving out 1-to-1 proposal writing help.

So, I did the next best thing.

I made my advice automated (with the help of some handy digital tools) and wrote it one time only.

The result was Poultry Project Reporter and now we have just launched version 2.

What is Poultry Project Reporter 2.0?

Poultry Project Reporter 2.0: the fastest way of writing a professional poultry farming proposal

If you are looking to write a watertight poultry business proposal,

Then this Poultry Project Reporter 2.0 is a solid investment for you.

Here’s why:

Essentially, all you have to do is type in your data into the input field and then leave the publishing (complete with PDF download) – even the calculations to PPR 2.0

Are you ready to take a closer look at Poultry Project Reporter? Take a look at the dedicated Poultry Project Reporter 2.0 website

Poultry farming as a topic is MASSIVE worldwide.

It seems, when it comes to the subject matter of poultry farming, every country is both ‘ stalking it ‘ and ‘ talking it ‘ online.

These stats from my blog above tell the tale of poultry farming and its popularity. It literally reaches every country in the world .

And despite all this talk about poultry farming business plans…

…I find a large percentage of the ‘audience’ has no capital funding availability (whether saved or borrowed) . Of course, this is totally natural and a reality for the majority, AND if you ask me a great ADVANTAGE.

Take this reader of my blog:

It seems many see a lack of capital as a barrier to entry when it comes to layer or broiler farming.

“But who said anything about needing significant capital to start up a profitable poultry business ?”

One of the BIGGEST attractions to poultry farming surely is the LOW BARRIER to entry , LOW SETUP costs and yet HIGH profitability and cash flow potential.

But as with many theories, I suppose it remains ‘up in the air (talked about)’ until someone makes it tangible…material…possible.

This is the principle that encouraged me to step up to the plate in an attempt to ‘bat out of the park’ all doubt surrounding it…

…and finally, answer the question:

Can you start up a poultry farm with zero capital?

Yes, you can start a poultry farm with no available capital.

Here’s how…

Zero Debt Poultry Farming: the MOST REWARDING way to start, scale and establish a leading egg or chicken business

In my line of work as a consultant (professional problem solver) – the one discipline that keeps my craft alive is RESEARCH.

And as such, I come across all kinds of neat fixes that may not be for the time I find them,

But are bound to come in handy some time.

So, much like a handyman or craftsman, not wanting to let anything go that could be of use,

I end up keeping a stash of these in a ‘kind of’ strategic toolbox.

When enough time passes by whilst researching related topics,

I get enough of a head of steam to begin compiling an eBook.

This is my process.

And using this I wrote ‘ Zero Debt Poultry: Business Startup Plan ‘.

It’s a strategic playbook and secret formula for how (with no borrowings or savings) you:

• turn your poultry startup idea into a market-leading farming enterprise
• BEFORE you yield your 1st egg or carcass .

Want the PDF download?

Become a paid subscriber today and download Zero Debt Poultry Business Startup Plan .

I had to refrain from using the phrase, “Masterclasses”…a bit presumptuous for my liking.

Aren’t we always needing to ‘add on’ – even after many years of experience? Are ever really the finished article?

Whatever your answer to those questions is,

I do think what is indisputable is the benefit of someone else’s EXPERIENCE when you don’t have any…

… experience saves loss …

…loss of:

…and in the case of business startup, the benefit of experience in some critical areas can be the difference between success and failure.

And where so much is riding on you making it work,

Getting the right experience is HIGHLY valued.

Equally, identifying the most advantageous area of learning carries importance.

So, what area of learning would you say has the most impact on farming success?

According to this study , ‘ Farm Business Management Skills a Missing Link For Smallholder Farmers: A Case Of Malingunde, Malawi ‘ (European Journal of Business and Innovation Research 2016): Just one of many studies which declare a link between business management discipline and better economic output . Other quotes from the study bear reference to previous works: “Generally, management is a human responsibility and skill that drives economic activities and development ( Oghojafor et al, 2012 ).” “Smallholder farmers need to be better equipped with business management skills if they are to play a central role in improving agricultural productivity ( Mohit, 2012 ).”

So, there you have it – business management is the most influential skill set you could acquire for succeeding with your poultry startup.

But is there really a shortage of business management material on the internet?

Not according to Google,

As you can see above, it took Google 0.6 seconds to return almost 6 BILLION results for the search term ‘business management’.

That’s a FLOOD of management content.

But…I ask:

• Is all of it good ? Or at least suitable for a startup poultry farmer?
• Also, where do you begin ?

To save you ENDLESS wandering from page to page online,

I have neatly packaged a power-packed portfolio of business management tutorials tailor-made for EVERY startup farmer…

…called “Grow AgriBusiness Faster Classes”

Grow AgriBusiness Faster Classes: instantly download 15 years of 1st class management expertise ( & speed up your poultry profits )

The purpose of these tutorials is to make common with you some of the most valuable business management lessons learned in my 15 years of management.

They span a corporate and independent consulting career, including:

• global best practice
• financial investments
• small business strategy

But the goal is simple…

…to make hard things simple for you to ‘master’ (…there, I’ve said it now…) to save you any potential material losses of getting it wrong.

These lessons should help you to get it right, 1st time.

The GREAT thing about these tutorials also is that they are all written from 1st hand experiences and lessons learned . Nothing academic – all true to life .

Here’s currently what is included :

Want to access the Grow AgriBusiness Faster Classes?

Become a paid subscriber today and fast forward your management abilities.

Are you currently working on a feasibility plan & business proposal for your future poultry farm?

Then this resource is the ideal pocketbook and project reference guide for equipping you with EVERYTHING you need to draft a winning plan.

It’s called the Poultry Project Hub…

Poultry Project Hub: a jampacked project resource library giving you 100’s of angles on planning optimal profits

This has to be the most plentiful online digital resource for assisting your poultry business proposal writing .

Here’s a quick round-up of its contents:

In short, the Poultry Farming Project Hub contains:

“…over 20,501 words, 200+ rows of data tables, as well as 30+ screenshots/images, sample calculations, case studies and more.”

If you are looking for:

• sample plans
• expert poultry business consultancy
• step-by-step calculations
• definitions and equations for investment metrics
• case studies
• detailed ‘explainer’ articles on hard to understand model concepts

…then this is an unmissable opportunity for you.

Visit the library and its FREE resources now.

Want to download the entire library in PDF instead?

Become a paid subscriber and get the PDFs.

This is very simply – a little bit of light relief if you are finding the whole exercise of business planning a little…frustrating.

There are 15 questions in this quiz.

Each covering a key poultry farming discipline.

It’s multiple choice and nothing too heavy.

Ideally, you might use them to sharpen up your general strategic business awareness.

Try the poultry business quiz.

I made this as a complementary guide to be read alongside sample poultry plans.

To help you better DIRECT the planning process.

To have you asking the right questions and taking the right approaches to assemble your poultry business plan successfully.

Plus, I provide insight into:

• production modelling options and,
• uncover flawed assumptions.

These points above are often sticking points and wrong turns for many when building a plan.

This eBook helps you avoid the loss of time and effort getting tied up in with grey spots.

And here’s how…

Poultry Planning Toolkit eBook: avoid common planning errors by having this on your desk as you work

I’d go as far as saying that you shouldn’t begin writing your poultry farm business plan UNTIL you’ve read this.

It does the job of ironing out all the usual sticking points that trouble and prolong planning.

Issues such as:

• modelling choices
• how best to plan your earnings
• how to measure profitability
• how to do capital planning

…are opened up with ease and made plain.

Here’s the chapter line-up :

• Broiler vs. Layer
• Reverse Engineer your Earnings
• Modelling for Cash Flow
• Frameworking
• Cost & Price Inputs
• Gross Profits
• Capital Planning
• Return on Investment
• Scenario Planning

I designed it to answer ALL the key strategic planning questions.

I’d say, the real value of this eBook is that it prevents false starts by filling in the common knowledge gaps .

A great time saver.

Take a few minutes to read a chapter for free .

Want to download the entire PDF eBook?

Become a paid subscriber today and get expert direction for writing a successful poultry business plan.

This one is quite simple.

If it’s ever cross your mind to ask,

“Hey Temi, what website software do you use?”

“What service do you use to send out those email messages?”

For example, I use WPMUDEV as my web hosting partner. They are just right for The Big Book Project currently. It’s true that there are many cheaper web hosting services out there, But the operative word here is * SERVICE* . When I fail, they pick up the pieces and always ensure The Big Book Project is constantly online. No downtime, no curveballs, no disasters…you see everything coming LONG before it hits, giving plenty of time to react successfully…PLUS, when trouble hits, they REALLY know how to rescue a WordPress website . Hands down. I have no complaints and many good things to say…if you are looking for an expert WordPress website support team – I couldn’t recommend them highly enough . Learn more about WPMUDEV here. (The link above goes to their website and of course costs you nothing. If you decide to hire them, I get a small payment back. The money side has no influence though. I personally use them and happily recommend their service.)

My other tools of the trade including:

• graphic design tool
• online payment gateway
• document management tools
• email marketing platform
• accounting program (inc. invoicing, quotations etc).

…are all neatly listed in the crib sheet.

It’s exhaustive. And comes with 10 years of self-employment and business ownership experience.

Lots of valuable, ‘hard-to-find’ gems to give you plenty of advantage.

(*Plus there are some GREAT time and budget savers in here to help you save the pennies, without compromising on  quality.)

Want to download my Digital Tools of The Trade crib sheet?

Become a paid subscriber today and get a headstart on digital business services.

Whilst I don’t write business plans, I do review them from time to time.

From your point of view, it might be a useful pointer in the right direction.

Just the thing you need to get you out of a rut and to finally complete your plan.

A bit like this:

…always good to see REAL LIFE RESULTS gained by readers of The Big Book Project who put the advice into action .

Want me to take a look at your poultry farm business plan?

Become a paid subscriber today and book your business plan review.

Now over to you…

Are you currently writing a business plan for your poultry farm?

Have you already drafted your plan?

Either way, I’d be interested to hear from you.

Leave a comment below.

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Chicken Farming Business Plan Sample

OCT.28, 2013

Executive Summary

2.1 the business.

Kiley Protein farm will be a registered and licensed meat and egg producer based in Kansas City Missouri. The business will act as a model for starting up a chicken farm.  The aim of this business will be to provide the best products.

2.2 Management of Chicken Farming Business

In order to make sure that the business runs smooth and without any hiccup, Kiley Lawson, the owner of the business will hire 2 managers and a doctor. The managers will be responsible for procurement and sales, while the doctor will be the one looking after the operations of the farm. If you need to know how to start chicken farming, management is the first thing you need to learn. This is not like a business plan for bank as you need to be involved at all levels to make sure that the farm operates profitably.

2.3 Customers of Chicken Farming Business

Before we can explore more aspects of how to set up a poultry farm business, we need to see what the customers are that we are working with. The main customers of this business will be:

• Chicken retailers in the area.
• Hotels and restaurants.
• Grocery stores that sell chicken.
• End consumers.

Company Summary

3.1 company owner.

Kiley Lawson will be the owner of the Kiley Protein Farm. Kiley has been a manager in a poultry farm for the last 5 years. She has got money in inheritance and now she wants to invest it in a good business. Having the funds and the experience in this field made her the perfect owner and chief executive of a poultry farming business.

3.2 Why the Chicken Farming Business is being started?

Kiley has noticed that there is a gap in the market. Kansas City is a big consumer of meat in the area but they have to import it from other cities as the production in the city cannot suffice the demand. Kiley wants to bridge this gap. This example of business plan for poultry farming will cover all the aspects there are about chicken farming and how Kiley will be filling the gap.

Marketing Analysis of Chicken Farming Business

Uk start-up visa business plan.

If you want to know how to write a business plan for a chicken farm, you need to run a thorough marketing analysis of the industry. If we look at the trends in the poultry industry, the consumption of meat in the US has been up by as much as 540% since 1940. This translates to a multibillion-dollar industry that has a scope for aggressive expansion just like a mushroom farming business plan .

However, this must also be noted that starting a chicken business is not an easy feat to undertake. This is mainly because the industry already has a lot of well-reputed and established brands that are providing the services.

Let’s explore more marketing factors related to this poultry farm business plan .

5.1 Market Trends

If you want to know how to open a chicken farm, you need to see the market trends. It can be seen that the chicken market has grown from $8.3 billion in 2008 to more than $40 billion in 2018. Experts are expecting another 300% growth in the sector by 2030. This means one thing; the business is a good one to enter.

5.2.1 Restaurants and Hotels

Our largest customers will be these. We will make agreements with them to be the sole suppliers of all their meat and eggs. This will make us a bunch of money and that too for a long period of time.

5.2.2 Grocery Stores

We’ll offer frozen meat products and eggs at the popular grocery store in the area. Once the brand makes a name for itself, this will become one of the most profitable segments of our market.

5.2.3 End Consumer

We will be opening two outlets to sell the product directly to the end consumer. This will not be a very profitable thing at the start but once we penetrate this segment of the market, we can make top dollar.

5.2.4 Chicken and Egg Retailers

We will provide our product to the retailers who have established sales and are selling product from other producers. We will offer it at a lower price to shift them to us.

5.3 Business Target

• To be a leading provider of meat and eggs in the US.
• To expand the business worldwide in 10 years.
• To establish a reputable brand of organic meat and eggs.
• To be the best meat and eggs provider in the state of Missouri.

5.4 Product Pricing

We will keep the prices low at the start to attract customers. This will be done for the first six months. Once we get customers and make a name of the brand then we can increase the prices gradually and adjust them where there is the perfect balance of sales volume and profit margin.

Marketing Strategy

It is of cardinal importance to make a strong marketing strategy if you have to establish a profitable chicken farming business. Your poultry marketing plan needs to focus on the strengths you have over the competition. The main advantage Kiley Protein has is that they are providing organic meat and eggs, something not many of the others are providing.

Let’s see how this sample business proposal for poultry farming covers the marketing part.

6.1 Competitive Analysis

• We are one of the very few businesses in the area providing organic meat and eggs. This is the biggest competitive advantage that we have.
• We will provide meat in varieties. Boneless, leg pieces, minced meat, will all be offered as different products.
• We will make deals with bulk customers and make long term agreements with them to be their sole suppliers.

6.2 Sales Strategy

• We will use YouTube and Facebook ads to advertise out product and highlight how are we better.
• We will send salespersons to large customers (hotels and fast-food chains) to sign long term agreements.
• For the average customer, we will offer discounted rates and lucky draws on every purchase to attract sales.

Personnel plan

This business plan for poultry farm pdf also covers the staff that will be needed to run the farm and all of its operations. Just like a pig farming business plan , this business also needs quite a bit of staff to keep the farm running.

7.1 Company Staff

• Kiley Lawson will be the owner and the CEO of the chicken farming business.
• 2 Managers for procurement and sales.
• 1 Doctor to run the farm.
• 8 Handlers to feed and look after the chicken.
• 3 Drivers for the delivery trucks.
• 4 Salesmen to tun the outlets.
• 4 Delivery boys to deliver the online orders.

7.2 Average Salary of Employees

Financial plan.

The next thing this start chicken farming business plan needs to cover is the financial plan, an estimate of all the costs involved in setting up this business. Just like a goat farming business plan , we need to have an estimate before we start it.

Here are the costs that the owner will have to arrange:

• The cost of setting up the farm and procuring the machinery.
• The salaries of the staff of the farm for the first 6 months.
• The cost of food for the chicken for the first lot (40 days).
• The cost of setting up outlets to sell the product.
• The cost of promoting the business.
• The cost of buying vehicles to transport the product to the market.
• The money needed to create an online store.

8.5 Projected Balance Sheet

8.6 business ratios.

Download Chicken Farming Business Plan Sample in pdf

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Sample Poultry Farming Business Plan

This article provides a sample poultry farming business plan for entrepreneurs with limited knowledge of what a detailed plan should look like.

Do you need to develop a business plan for starting a poultry venture? Here are some areas we’ll be looking into.

• Common Poultry Terminologies
• Poultry Farm’s Equipment

Cost Analyses

• Broiler & Layer’ Feeds & Their Feeding Methods
• Egg Production & Birds’ Mortality Rate
• Your Poultry Farm’s Location
• How to Construct Your Poultry Pen
• How to Brood Your Chicks
• Chickens’ Vaccines
• Poultry Diseases, Causes, and Treatment
• Common Mistakes to Avoid Like Snake
• Poultry Business & Accountability

Poultry Farming BUSINESS PLAN SAMPLE

Most people who are into poultry out there are poultry farmers. You will not be that. You will be a poultry entrepreneur after reading this course.

Let me quickly remind you that this article is solely about chicken, especially layers and broilers.

Though we have so many other poultry birds like turkey, goose, duck, and others, chicken has a huge market demand in your country, and since your goal as a farmer is to make a profit, it’s brilliant that we concentrate our effort on what the market wants.

That’s why we’ll “talk” mainly about chicken in this course.

Not even all chicken, but layers and broilers. We won’t talk about cockerel because it’s not as profitable as broilers could be.

Poultry Commonly Used Terminologies

The following are the basic poultry terminologies you should familiarize yourself with;

• Chicks . This is the term we use for baby
• Layers . These are the chickens that can lay
• Broilers . These are the chickens we grow for meat.
• The pen is the name we call the house we construct for our chicks and chickens.
• Brooding  is used for the first early period of the chick’s life. Usually, between the weeks, there are 14 days for broilers and 5-8 weeks for layers. (More on this later)
• A brooder  is an equipment used to provide supplementary warmth during the early stages of the chicken.
• Feed is a name we use for the food we feed our chicks and chickens
• A breed  is a group of birds that reproduce their likeness in their offspring
• A cage is a housing system where the birds are confined to a wire-netted box.
• Clear eggs  are infertile and cannot be incubated or turned into chicks.
• Deep litter  is the System of housing wherSystemitable material called litter is provided on the poultry house floor for the birds to live on
• Free-Range System  is a system of housing where the birds have a shelter house and access to an outside area during daylight hours.
• A flock  is many birds of the exact origin (genotype) and age and managed in the same.
• Incubation  is the process by which fertile eggs are turned into chicks
• An intensive System is any system of housing poultry where the birds are outdoors all of the time and do not have access to the
• Semi-intensive is a system in which birds have access to a shelter house and the outdoors at the same time
• Layer Cycle  is the period from the onset of laying until the cessation of production of
• Point of laying  is the period a female chicken is about to start laying eggs
• A pullet  is a female chicken in her first laying season
• A spent hen  is a layer that has reached the end of her economic egg-laying
• A thermostat  is a device sensitive to temperature and is usually used to control the operation of temperature-modifying equipment

Do you care about chickens or eggs? If at all I do, it is to eat them.

Rearing, nursing, and having sleepless nights because of birds? Not me, and I am sure you don’t like the idea of coping with the odor and other messes of the poultry farm.

So why are you reading this guide?

Business. Business. Business alone is the reason.

If you and I understand this simple logic, we’ll first consider the business aspect of poultry farming.

Poultry Farming Equipment

Below is some equipment you’ll need as a poultry businessman/woman on your farm.

1.  Feeders

A farmer drops the bird’s food for the chickens in the feeder. It is of different designs.

It is what you see as red in the above picture.

2.  Heater or Brooder

This is the instrument farmers use to regulate the temperature of the poultry farm, especially during brooding (when chickens are tiny) and the rainy season or cold period.

Many farmers use locally versioned heaters (coal or stove) as the brooder could be beyond your budget.

4.  Incubator

An incubator is an electronic machine the hatchers use to hatch fertile eggs.

You don’t need this equipment except you want to go into the hatchery part of the poultry business.

5.  Egg Tray

This equipment is used to set eggs and transport them to the customers.

6.  Water pots or Drinker

This is where the chickens drink from.

7.  Poultry Cages

Cages are used to keep poultry birds.

8.  Protective Clothing

Hair caps, disposable sleeves, boots, and overalls for humans so has to prevent contamination from humans to the birds or from birds to humans

9.  Electricity

Electricity is also essential; either you’ll use government-supplied power, a generator, or locally-made lamps (more on this later)

10.  Good Source of Water

A good water source is needed for your birds as dirty water could lead to sickness and the death of the poultry birds.

Here is it.

You want to know how much you’ll need to raise your birds before they start bringing in returns.

It isn’t meant to start with 1000 birds if all your resources can handle is 500 birds.

It would be best to have an estimate, so you’ll take your pen and paper.

• Do you intend to start your poultry farm in your backyard or on a plot/acre?
• When you went out to ask about the poultry equipment as listed earlier, how much can you get them in your city or vicinity?
• Is there steady electricity, or you may need locally devised lamps for your broilers, who may need light all night (to be discussed later), and for your layers, who need light for just a few hours?
• Is there a good water source near you, or you’ll need a well?
• Do you need labor, and how many of them (Actually, one or two people should be able to care for 1000 birds)? What is the labor cost like in your locality?

After analyzing all these, you’ll move to the main expense: poultry feeds.

Poultry feeds are where the actual expenses lie, so let’s take some time to talk about feeding your chickens, the kinds of feeds you need at a given time, and then the estimated quantity in the section below.

Broilers and Layers Feeds & Their Feeding Methods

Broiler eats far more than layers. They should be eating virtually all around the clock. It’s not really that they will be busy eating every minute, but they should have food around them (always) so they can pick it up at a convenience.

Their heavy eating is because they are expected to grow so fast and be sold (7 or 8 weeks).

Serious farmers light up their pens all night because chickens (either broiler or layers) don’t eat in the dark.

The good news is that these birds can convert almost half of their feeds to meat. For instance, if we feed our broiler 4kg, it could weigh 1.8 kg.

Our broilers need two kinds of feeds at different stages of their lives.

The first is known as the Broiler Starter .

This is the first type of food (feed) they should be given as it’s very rich in protein and other necessary vitamins.

Broiler Starter should be given for the first three weeks of your broilers.

The second type of feed for broilers is called Broiler Finisher. This should be given from week four till your chickens are sold (hopefully at week seven or week 8)

The first feed to be given to your layer is called  Layer Starter or Chicks Smash. Chicks will be given your layers from day 1 to the 8th week.

This feed contains a very high percentage of protein to help them growiquickly rower smash  is to be given from week 8-18

Layer Feed  is the feed that prepares and enables your layers to lay eggs properly. This is to be given starting from week 18th till your layers are spent (tired) and sold.

Layer smash should not be given until your bird reaches week 18. This feed contains calcium that can permanently damage the kidneys, cause kidney stones, reduce lifetime egg production, and shorten the bird’s life span.

The only reason to give Layer feed to your layer is if they have started laying before week 18.

Supplemental Calcium

Ordinarily, your layer feed contains a good quantity of calcium. However, they may need to supply them with additional calcium once in a while as they start laying. This decision could be reached if you’re advised by your veterinary doctor or a nearby expert who thinks the egg production is not as expected.

How to Change Chickens’ Feeds

When it’s time for you to shift from one feed to another, you mustn’t suddenly change your birds’ feeds.

For example, suppose you want to change from Broiler Starter to Grower today. In that case, the best thing to do is to start by mixing the starter and grower in the same quantity, then gradually increasing the starter quantity while reducing the amount of grower.

This is necessary because your chickens will not like a sudden change in their taste in feeds.

How Often Should You Feed Your Birds?

When we talk about broilers, they must have feed in front of them at least 22 hours a day. That means all around the clock.

For the layers, you can feed them three times a day. 6:30 am, 12 pm, and 4 pm should be all right.

Just note that you may have to lighten up the layers’ pen from around 7-9 because they will still be eating till the evening, and as I might have told you before, chickens don’t eat in the dark.

Some people try to avoid lighting the layers’ pen by giving them food at 3 pm. There is no hard rule here, but you should never prevent providing light to the broilers because they must eat so much.

Don’t forget that we were discussing cost analyses.

But I needed to show you how and what you have to feed your chickens, so I will show you how to get the estimate for their feeds.

Now to the rough estimate for the feeds;

If you have seen any poultry feed packs or bags before, you might have noticed that they are in Kilograms (kg).

As I have shared with you earlier, broilers eat much more than layers. To help your estimate,

Layer chicks could be estimated to eat (plus or minus) 4kg of feed in its first ten weeks. By this, I mean a layer bird could eat about 4kg in its first 70 days on your farm.

It could be a little more or less as the quantities of feed chickens eat depend on the weather and whether you’re using a battery cage or a deep litter system.

Your chickens will ordinarily eat more in the cold than in the hot season, and they are likely to eat more in a deep litter system than in the battery cage system as they walk much more around.

Your broilers could be expected to eat about 4kg or more of feeds in their first six weeks.

As your birds grow, their feed consumption grows, too.

From the 6th week, for broilers, they should have been near the time for you to sell them off (just one or two weeks more).

But for the layers, you’re just getting started.

You’ll still have to feed them for about 12 more weeks. As they grow, their feed consumption grows.

By the time they reach the laying stage, each layer could be estimated to be eating 1.5 pounds of feed each week.

That’s about 2kg in three weeks.

I am telling you all these so that you’ll be able to know how to make your estimate.

Should I tell you the price of the feeds?

Thank you for asking.

One day I was reading something on the internet, and I saw the writer writing the price of W= #XXX and the price of K=$YYY.

At a time, I was forced to go and check the date of that post, and behold, he wrote the post, I think, in 2011.

He’s not intelligent.

I cannot tell you the price of feeds and vaccines here because the amount you bought is not what they are selling now in the same city).

The second reason is that the location differs. Some people will read this course from Lagos, while others may read it from Ghana, South Africa, or China.

How do you expect the feed price in Texas to be the same as that of California?

That’s why you must move out and ask questions from the feed and poultry equipment sellers in your town or area.

You have the idea of the above quantity estimate and go out, ask where they are selling poultry feeds in your locality, ask for different feeds I have mentioned earlier, and their prices.

Check the feeds’ bag to see the quantity (in kilograms), and then come back home to do your math and the estimate.

After your cost estimate, plus the revenue (as analyzed earlier), you should be able to come up with good answers to these questions;

• With your present capital or resources, how many layer or broiler birds can you conveniently raise?
• In the long run, how much could your profit be?

These facts and figures are what will give you confidence.

After discussing the importance of cost analyses and the different kinds of feeds you need for your chickens, let’s go into two other essential things you must understand about poultry farming, which will help your cost estimate and general knowledge about the excellent poultry business…

Egg Production & Birds’  Mortality Rate

Here, let’s talk about the nature of chickens’ egg-laying and the death rate, otherwise called the mortality rate.

Some people ignorantly assume that layers’ of birds lay an egg every day, so whenever these people want to start a poultry business, they estimate within themselves and say, “If I can raise 1,000 layer birds, after 18 or 20 weeks, I will be getting 1,000 eggs every day from my poultry farm.”

They have committed two blunders here.

One is the assumption that all the birds will remain alive until the point of laying. The second blunder is the assumption that every laying bird lays an egg daily.

Here is the truth.

Some of your birds will die, and the remaining ones will not give you 900 eggs daily (if they are 900 birds).

The mortality rate is in humans, so it’s ordinary in animals, including included. If people die (even young), should we hope that chickens will not die?

Our concern is that we have to reduce the mortality rate of your birds to the barest minimum.

The best mortality rate is between 5-10% per annum.

If you start with 1000 chicks on your farm, losing 50-80 in a year does not mean you’re doing something wrong. It’s normal.

Another thing to note is that the mortality rate is higher in broilers breed than in layers. The reason is that layer birds are more robust.

In all, the mortality rate is not something to be afraid of. It’s something to prepare for and work hard to reduce (by doing things taught in this course)

Egg Production

As said earlier, 100-layer birds cannot produce 100 eggs daily. As analyzed by some experts, this is that chickens don’t lay an egg every 24 hours. Instead, they lay every 26 hours.

Some people believe that some chickens lie every day while others lie every two days.

We may not be able to tell which theory is correct, but we know that you cannot get the exact number of eggs from the number of chickens you have.

The best estimate is between 80-85% daily egg productivity. That means if you have 1000 laying birds on your farm, you could pick between 800-850 eggs daily.

That’s around 28 crates of eggs. Multiply 28 by the amount they are selling. Create an egg in your locality, and you’ll see something. Deducting that from the cost of layers’ feed and labor, you can see where the profit lies.

After discussing the egg production and the mortality rate, let’s take a moment to talk about it.

Your Farm’s Location

Just as humans need where to live and lay their heads, birds need a place to call their home.

First, you might have noticed that most poultry farms you know are not near residential apartments.

The reasons are simple: odor, noise, and water pollution.

The primary reason poultry farms are usually not allowed by the government to be near residential apartments is the poultry odor resulting from the chicken droppings (feces).

The other reason is because of the noise. Chickens make a lot of noise, and the third reason you can’t site your (primary) poultry farm near a residential apartment is possible water pollution.

Note that I mentioned the “major” poultry farm above. You could, of course, have your poultry’s pen (house) in your backyard, especially if you have a large backyard and you’re starting with just a few birds.

However, that can only work with a few tens of birds.

You’ll have to construct your poultry pen on the city’s outskirts or town for a medium to large-scale poultry farm.

One of the silly mistakes you must avoid is having your central poultry farm in your backyard and then having your brooding pen (where little chicken is kept) just by the side of your layers’ pen while you manage the two together.

This could affect the day-old chickens and lead to a significant loss. (We’ll discuss more on this later)

If you plan to start in your backyard, consider how poultry pens should be constructed and other precautions we’ll discuss in the next chapter.

A few things to consider while choosing where to locate your central poultry farm are;

The Cost of Land

Especially when you’re just starting, you may not be able to afford an acre of land in some locations near Lagos or a major city in your country, so you’ll have to consider the cost of land in your intended location vs. your budget.

Second,  Nearness to Your Intending Market

You don’t want to locate your farm where it will take a vehicle to travel 10 hours before they deliver your ready-for-market broilers to the buyers or before the wholesale egg buyers will get to your farm.

Chickens’ predators

Predators are those other animals or insects that feed on or find pleasure in hurting or killing chickens—E.g., hawks, raccoons, foxes, snakes, soldier ants, dogs, etc.

While chicken predators are everywhere, certain places are more violent and brutal to control predators, so you may not locate your farm in such areas.

After discussing the appropriate location for your farm, let’s discuss how your bird’s pens (houses) should be constructed.

How to Construct Your Poultry’s Pens (Chickens’ House)

To start with, there are three standard poultry housing systems. The first and the oldest is the Free Range System .

Chickens can access an ample, non-confined open space in this housing system.

They walk freely around and (in addition to the feed they’re given) pick up insects and other things they could eat on the floor.

A hindrance to this housing system is that it requires ample land space, and the chickens are exposed to predators like Brother Hawk and others.

A system similar to the one mentioned above is a semi-intensive system. Here, the birds have a confined pen and an open space to live.

The third type of housing system is probably the most common for commercial poultry farmers.

It’s called Intensive System.

In this System, our poultSystemds are confined into a specially built pen. They cannot go beyond the pen.

However, even using this pen, we still have two options.

First, we can use a battery system inside our pen. In this case, our birds are to live inside a specially built cage.

The cages you’re seeing above have been designed so that where the birds feed, where they’re dropping, and where eggs will go have all been designed with it. Automatic drinkers could also be easily fixed.

The battery cage system has been proven to be the best for egg production. Because the birds don’t have much space to roam about, they convert more feeds to eggs.

That’s not to say that the second option is terrible. We can also use the deep litter System.

You can system chickens on the floor of your pen. Here, your birds are not confined in cages, so they can quickly move around. The floor is covered with sawdust or straw.

A strong net is built around each of the pens. Tarps can be hung around the net fence. Depending on the design, that could easily be rolled up (or from up to down) when there is cold or rain. It’s needed, especially when your chickens are still small (at the brooding stage).

However, when they grow to pass the brooding stage, they become more robust and have big feathers, so cold should not be their problem anymore (except when it is extreme).

The roofing sheets should not be metal sheets.

The reason is that metal sheets cause heat, and excessive heat could kill your birds or reduce their egg’s productivity.

The best roofing sheet to use for poultry farms is Asbestos or Thatch-roof. They both can hold heat instead of releasing it like a metal sheet.

The brooding pen and layers (or grown-up broilers’) pens are slightly different in that while constructing your brooding pen (where your day-old, young chickens will live), you have to consider cold.

Before I show you how you must build your pens, let me clarify that, though a standard poultry farm must have two or more pens, there is no crime in starting small.

You could construct a simple brooding pen (the house for your chicks and day-old chickens) and convert it to a layers’ pen when they become “adults.”

Having understood this, let me explain how you must build those pens to get the best for your chickens and maximize your profit.

Brooding Pen

This is where you will house your chicks from the first day you get them to your farm until they become “adults.”

The ideal way to build this pen is to construct two simple blocks around your intended brooding location, then use Tarpaulin (and wood) to cover the remaining space.

The brooding stage of your broiler chicken is about two to three weeks, while it may take 6 to 7 weeks for layers to be brooded.

Now, about layers or “adult” broilers’ pens.

This could be a little simpler. You could build two blocks (as of broodings pen). You could then cover up the remaining space with a net (strong net, not mosquito’s net. Lol) or wood.

As mentioned earlier, the roofing sheet must not be constructed with light iron or metal roofing sheets. Instead, with Asbestos or Thatch-roof

Please Note:

Your broodings’ pen must not be built near the broilers’ or layers’ pen.

The first reason is that your chicks cannot withstand the odor from the layers or broilers’ pens.

The other reason is that layers or broilers could be carriers of certain germs that, though they could do them no harm, can quickly kill the chicks.

After some time, when your farm has grown and you have chicks and layers, you must have SEPARATE staff to deal with them.

Your workers working with the layers’ pen must not be entering your broodings’ pen, and those in broodings’ pen too must not be entering the layers’ pen, so they won’t carry germs from the layers’ pen and infect your chicks.

Brooding Your Chickens

When you order for the chicks you want to raise, either layers or broilers, to be delivered to your farm, the very first days or weeks of the birds on your farm are called the brooding stage.

The brooding period for broilers could be plus or minus 14 days, while the brooding period for layers could be between 5-7 weeks (depending on the weather situation in your locality)

The reason why the brooding period for the broilers is lower is that those birds called broilers grow very fast.

The brooding period of your chickens is the most important and delicate, for the apparent reason.

The most difficult and most crucial time in your poultry business is at the brooding stage. The mortality rate (death rate) is higher for the chicks than the grown-up chickens.

That’s common sense. As humans, babies are much more likely to die of fewer diseases or infections than adults.

That’s why some farmers prefer to go for grown-up chickens already at the point of laying (chickens already about to lay eggs).

This may seem wise because you’ll avoid so many headaches of “nursing” day-olds, but it could be risky because you never can tell how those chickens were brought up.

Just as it’s in humans, the early stage of your chicken’s life is critical. Anything wrong (maybe inappropriate feeding or care) will affect their growth and productivity as “adults.”

Now you can see what I am saying.

If you go ahead and buy chicken at the point of laying, you won’t know its foundation, and if its foundation has been faulty, what can the righteous (you) do?

Have I told you before that your chicks have to be taken care of just like your newborn baby?

Ok. Just reminding you

Just like your newborn baby, they need food, water, vaccines, and drugs whenever they are sick (detail later)

Another essential thing they need is protection from cold and excessive heat.

Protecting them from cold temperatures would be best because they are still young, fragile, and without big feathers.

At the brooding stage, day and night, you have to warm your pen with a charcoal pot, stove, or other electrical poultry brooders (if you can afford them).

Warming their pen day and night will continue until they are grown up (broilers 14 days and layers 5-7 weeks).

If you’re using artificial means to generate heat in your brooding pen, you must make sure your charcoal or stove is “fenced” with something like a wire that will prevent your chicks from being burnt.

The number of charcoal or stoves to be used depends on how many your chicks are (common sense).

If God blesses your area with constant electricity, you must light up your brooding pen all night. Congrats! If not, you may have some bright rechargeable or big local lamps.

One of the reasons why you should light up your chicks’ pen at the brooding stage is to prevent them from a stampede.

Stampede is when birds step on each other and get wounded or die.

This is more likely when they are still young, and they see anything (like a lizard) in the dark, with fear they may run and step on each other, get wounded, and die.

While cold temperature is the biggest enemy of your chicks, there are some other big “enemies” you must pay good attention to.

Quality of the Air

Your young birds need heat, but that doesn’t mean your brooding pen must be closed. Fresh air should have its way, and there should be cross ventilation.

Good feed and clean water

As it is for other chickens of other ages, your little chickens must be given good water and feed.

Prevent Stampede!

As said earlier, a stampede is when chickens run over and step on each other. This could lead to injury and death of your birds.

To prevent this from happening, first, always enter your pens gently. When you or any of your workers rush into your pens, the chickens may run away (usually to the building’s edges) and step or lie on each other. The result may be injury or death.

Second, you may put some sacks together at each pen’s edge. This way, when your birds run to the edge of your pen, they won’t be wounded because the sacks will “bounce” them back.

Poultry Vaccines

Chicken’s Vaccine is the substance given to stimulate chickens’ body’s production of antibodies and provide immunity against diseases.

As humans, we have various kinds of immunization programs where different vaccines are administered to our children at different ages to prevent their health from certain diseases (polio, etc.)

The same applies to the chickens. From the very first day, certain vaccines must be administered to the chicken.

Vaccine for day 1 of the chicken’s life: Marek’s  Disease Vaccine .

This Vaccine must be given to the chicks the day they are hatched. This Vaccine should have been administered by the hatchery where you got your chicks, even before buying them.

Once the chicks leave the incubator, this Vaccine is no longer as effective as it should be, so it has to be administered in the incubator.

The Vaccine is to prevent Marek’s disease tumors and paralysis Newcastle Disease Vaccine.

This Vaccine should be given within 10 and 35 days of the chicken and repeated every three months to maintain a sufficient level of immunity for your birds against Newcastle Disease.

This Vaccine could be given through your birds’ drinking water or as an eye/nose drop.

Infectious Bronchitis Vaccine

This Vaccine could be given within days 10-35 of your birds. It’s often combined with the above Vaccine (Newcastle).

Fowl Cholera Vaccine is another vaccine that should be administered only when you have or suspect cholera on your farm or a nearby farm.

Infectious Bursal Disease Vaccine ;

This is usually for layers’ birds. To be administered on the 14th day of your birds (or as advised by your vet doctor). This is also to be repeated on the 28th day. It could be administered through drinking water.

Other poultry vaccines can be administered whenever a disease is suspected or heard in the neighboring farm or town.

Your vet doctor or consultant will be of great help in guiding you about when to administer some of these vaccines and how to go about them, even the emergency ones (if need be).

Infectious Laryngotracheitis Vaccine, Inactivated Newcastle-Bronchitis, Laryngotracheitis Fowlpox AE, etc., are the vaccines chickens may need as the need arises for them.

How can you get these vaccines?

This is very easy.

This is one of your primary tasks (as explained in the earlier chapter). Just move out and ask any poultry-related materials or feed sellers in your area about where you can find these vaccines in your locality.

They are not scarce. Just ask people, and you’ll be directed.

Don’t just buy vaccines! Make friends. Talk with people. Ask them questions about your locality’s poultry business, feeds, and vaccines.

How and in what quantity will you administer poultry vaccines?

On each Vaccine, there are prescriptions and precautions (just as when you buy the drug in a chemist’s shop). Read those instructions to know how to use them and in what quantity.

Also, note the expiring dates on the vaccines. Just like our drugs, poultry vaccines have expiring dates.

Don’t kill your chickens with expiring vaccines. Other things to take note of about vaccines are;

• Don’t vaccinate sick birds (except in the case of outbreaks of laryngotracheitis or fowlpox). Vaccination is not to heal sickness; it’s to prevent it, so when a bird is sick, a vet doctor needs to prescribe the drug to
• Just like other sensitive drugs, prevent the vaccines from heat or sun
• Use only as recommended because misapplication of vaccines can lead to disease outbreaks or the death of birds.
• When vaccinating your birds, it’s advisable to vaccinate all of them at a time, as few chickens left unvaccinated could spread whatever disease is hidden in them to the already vaccinated birds.
• After vaccination, burn or disinfect all opened containers to prevent accidental spread to other poultry. This is because…
• Most vaccines are living, disease-producing agents themselves. Handle them with care.

Poultry Diseases, Causes, Prevention, and Treatment

A disease is an investment for any poultry farmer, so you must understand fundamental things about poultry diseases and their prevention.

I said “some” because trying to mention ALL the poultry diseases may be an impossible adventure.

There are so many bird diseases because there are too many human diseases.

The following are the four significant types of poultry diseases;

• Metabolic and Nutritional Diseases . These are the diseases caused by a disturbance of normal metabolic functions either through a genetic defect, inadequate or inappropriate
• Infectious Diseases are usually contagious diseases caused by an invasion of a host by a pathogen, which subsequently grows and multiplies in the
• Parasitic Diseases  are infections with a parasitic organism
• Behavioral Diseases  are the abnormal behavioral patterns that can lead to injury or ill health of abnormally behaving birds or their companions

All of the poultry diseases could be categorized into the above four categories.

So, let’s see one or two common poultry diseases.

Common Poultry Diseases

As said earlier, there are as many diseases for birds and animals as for humans.

However, humans can list some common illnesses (e.g., malaria, headache, stomachache, cancer, etc.), so are there some common poultry diseases?

Below are some of them;

• Diarrhea . Diarrhea is a common poultry disease that shows symptoms through white or greenish, loose droppings (feces). It can be caused by cold, dampness, dirty surroundings, and unclean food. When you notice any of your birds sick with Diarrhea, quickly separate them into a dry, warm pen. If you have a veterinary doctor nearby, promptly give him a call. If not, contact any experienced farmer or consultant and explain the symptoms. They can come to your farm to see things and know what is wrong. It may be Diarrhea or something different, so we cannot tell.
• Roup (Coryza) . Roup is caused by cold, overcrowding, etc, and could spread through drinking water or feed. The symptoms could be sneezing and watery discharge, which can later turn to white and yellowish foam from the eyes or nostrils. It can also lead to Diarrhea.
• Liver trouble . Liver trouble is not. It’s an ailment that affects mainly older birds. This disease is caused by too little mobility (exercise) by the birds.

We can go on and on to mention numerous poultry diseases like Ambloidosis, Ascites, Avian Rhinotracheitis, Biting Lice, Breast Blister, Caecal Worm, Cellulitis, Chicken Anaemia, Cropworms, Favus, Fowl Cholera, Gizzard worms, etc., those big grammars will not do you any good.

Instead, you can be better if I give you two deep secrets.

First, work hard on prevention. Prevention is not just better than cure; it’s cheaper and more manageable.

Second, since you might want to employ someone or two with your poultry farm, why can’t you work hard to employ someone with at least three years of experience in a poultry farm?

This will help you in a lot of ways. This person you bring in will come with knowledge and experience (including the knowledge to detect the sick bird and understand various symptoms), and nothing can help you like that.

How to Prevent Poultry Diseases

• Pay attention to proper sanitation practices. Daily wash the feeders and drinkers. Always clean all your equipment with appropriate disinfectants (Dettol, etc.)
• Minimize or eliminate the introduction of new chickens to your flock because they could be carriers of some germs or
• Limit visitors’ entrance to your farm, and if they must enter, let there be disinfectants at the entrance of your farm where everyone going into your pen (including you) will wash their hands and fits. (For example, disinfectant is a bowl of water in which you’ll put anti-germ chemicals like Dettol and Izal)
• Quarantine unhealthy chicken as quickly as possible. By this, I mean that you should separate any chicken suspected to be sick into an isolated

This should be done to prevent the spreading of the diseases among the flock.

• Vaccinate Chicken at the appropriate time. When a new set of chickens just came into your farm, when they are transported out and back in, there is a need to vaccinate the flock. To vaccinate is to give your chicken the required Vaccine.
• Watch out for unhealthy chicken. You must inspect your farm daily and see how your chickens are doing. When one or two of them are not

healthy, it’s better you know on time. Since you understand how your birds live and behave on good days, it’s not too difficult to tell if one of them is sick.

If you can master all we have explained so far, you shouldn’t have much to worry about.

Now let’s see common mistakes you have to avoid in the poultry farming business;

Common Poultry Farmers’ Mistakes

• Locating brood too close to rearers housing house for an older pen

I have said this before. Your brooding house (where your day-old chicks live) must not be too close to the rearing or layers pen.

Some people with ample land space give a space of three electric poles, while others locate the brooding pen in an entirely different location.

• Housing chickens of different ages together

This sounds foolish when you look at the nature of chickens. How can a younger chicken cope when the time comes for it to struggle with the older ones to eat?

Don’t you know that chickens (like humans) do fight? How can younger chickens cope when the older and stronger ones step on them (stampede)?

This is one of the reasons why some ignorant farmers lose their investments.

• Housing layers and broilers together.
• You are mixing chickens from different hatcheries together in the same pen.

Even if they are similar (i.e., layers), they shouldn’t be in the same pen together if they are from different hatcheries.

Because their foundation is different, and they may not grow or be fruitful alike.

• They are buying chickens from “quack” hatcheries.

Some people hawk chicks all around the town. Some are hatchers by mere name. You must not buy your chickens just anywhere because there are meticulous processes the professional hatchers have to go through to hatch eggs.

If these processes are left out or omitted because of ignorance, they will tell for the rest of the chickens’ lives. How do you know a good incubator?

Ask the farmers in your vicinity. If they prove problematic to approach, ask the poultry feed sellers. They will be friendlier with you (because they want to sell you feeds)

• Overcrowding.

I met with a man a few days ago, and he was sharing his experience in some places in Lagos, where 7 to 12 people could be sleeping in a single room.

That’s called overcrowding.

It’s affecting their health, but because there is no alternative, “man must live.”

However, in the case of birds, “birds can die”.

When they are still day old, chickens could be hundreds in a pen, but as they grow up, you’ll have to be spacing them because that pen may not be conducive for them any longer.

Your pens can never be too big, but they can be too small.

• Bad litter management

It would be best if you had a place on your farm where you pack the birds’ feces. This could be a hole at a distance or something similar.

• Assuming that all will be well all the time or estimating that all layers will lay an egg every day

This may sound not very optimistic, but you see, nobody smiles all the time. No known method will keep all your chickens alive. Some will die. If you have 500 layers, you cannot get 500 eggs every day.

I have explained this earlier.

Some layers may not lay eggs, while some lay every 26 hours. If you think about that, you’ll know why you cannot pick 500 eggs from 500 layers.

• Underestimating Predators.

Predators, as explained earlier, are the enemies of your chicken. Some want to eat them, while others love to hurt them for fun—hawks, Raccoons, Foxes, snakes, soldier ants, and others. If you don’t keep the environment of your farm very clean and well-guided, any of these predators can come at the time you least expect them.

For instance, soldier ants will not notify you of their plan to visit your farm, nor will snakes. Even your Bingo dog could “joyfully” hurt your chickens when you’re not around if your farm is so loose.

Don’t underestimate predators. Prevent them from coming nearby, making your farm’s surroundings clean and protected.

• They do not know when the chickens are uncomfortable and how to attend to them .
• I am using Metal Roofing for poultry pens. As mentioned earlier, this causes heat, affecting egg productivity and the birds’ health.
• We are not preventing stampede.

I have explained this earlier. Take note. Stampede kills human beings (as strong as we are). Imagine how much effect that could have on the fragile chickens.

• I am going all alone.

Don’t go all alone. Make friends and relate with poultry farmers in your locality. Have some experienced people (one or two) who you can call anytime and ask questions.

If possible (a must for an authentic farm), have a veterinarian. Anything can happen at any time. He might have to diagnose to see what is wrong with some unwell birds.

Let me warn you: DON’T GO ALL ALONE.

If some of these professionals and consultants require a certain fee, instead of negotiating the cost, they go alone without it.

You may want to save 100 dollars and lose 1,000 dollars.

Introduction to Poultry Farming Business Proposal

Because of the importance of this document to the success of your poultry farm, you need to put in your very best effort to produce a good plan, as it can determine the success of your venture.

Sample Poultry Farm Project Proposal Plan

This free poultry farming BUSINESS PLAN SAMPLE provides the necessary support, and developing one is essential to success in the poultry business.

Writing a business plan for your new or existing poultry business can never be underestimated. It provides more assessment of your venture and is a core requirement for obtaining loans and grants from investors.

Unless you have your intentions for your poultry farming business written down, you might miss an opportunity to communicate them to someone else or clarify things for yourself.

Whether starting or expanding a poultry business, writing a business plan will help you understand what you want to do and how you will do it.

Most emerging poultry farmers must use loans or grants when starting their businesses.

To access these, you must write a business plan and submit it to your prospective financier or grant officer.

SAMPLE PRODUCTION POULTRY BUSINESS PLAN EXAMPLE

It is essential for a business that wants to make an impact and be successful to have a business plan. This planning guide is an internal document accessible to only a few organization members.

Any venture that plans to succeed should invest efforts at developing a comprehensive business plan that captures every aspect of the business.

A business plan provides the necessary support for the company to succeed in its industry.

In writing a business plan, it is paramount that you know the format to follow and, better still, follow a sample in writing yours to avoid wasting time, effort, money, and resources.

Therefore, I will use this post to give a business plan for a poultry farming business, which can be used as a guide or sample in writing.

I will go directly to the business plan since you should already know the details of the business, that is, how to start and manage it well.

EXAMPLE OF A POULTRY BUSINESS PLAN

• Executive Summary
• Business Overview
• Vision Statement
• Mission Statement
• Marketing Strategy
• Business Requirements
• Cash Flow Analysis

EXECUTIVE SUMMARY

Raising poultry birds involves the production of broiler meat and chicken eggs. It’s one lucrative and broad industry that has attracted millions of investors. Niches-related poultry farming include

• setting up an incubator
• raising broilers
• egg production through layer birds
• marketing and distribution of table eggs
• the output of poultry farm equipment like drinkers, feeders, debeakers, etc.
• sales of poultry vaccines, drugs, feeds, and supplements
• feed mill operation
• the construction of poultry pen and battery cage installation

This facility will only produce layer birds to prevent an overlap of ideas due to the limited resources available. This means that Goody Poultry Farm might decide to bring in more ideas in the future.

In the first year of production, the farm is expected to produce about 60 crates of eggs daily and generate more than 1 million in revenue. Spent layers should be sold at the end of a year of laying, and the money should be used to get replacement birds.

The business has decided to collaborate with experts and investors because the business involves bringing together all available industrial facilities that a single company might be unable to provide.

BUSINESS OVERVIEW The most popular form of poultry farming is layer production because egg consumption cuts across all nations. There are different niches in the poultry business. These include broiler, layer, quail ,  turkey , ostrich, geese, and duck production.

Because of these various forms, focusing on one aspect and then adding other elements with time is advisable. This is one industry with great potential.

The main things that serve as hindrances in this industry are high-interest rates, lack of electricity, absence of credit, high product costs, and so on. The demand for day-old chicks , eggs, and broiler meat remains very high.

VISION STATEMENT Goody Poultry Farm’s vision is to facilitate the production of safe and hygienic chicken eggs, provide jobs for the unemployed, and generate wealth for those who invest in our projects.

MISSION STATEMENT Our mission is to develop a mechanized poultry business that is efficient and profitable in the long run. We hope to grow the venture into a standard project that is professionally managed.

MARKETING STRATEGY Goody Poultry Farm will as a marketing strategy employ a marketer at total capacity, the marketer will be employed to sell the eggs produced on the farm from one egg depot to another. Through this marketing activity, many clientele bases will be created.

To make the marketing more manageable and efficient, we will allocate a date for all our customers so each customer will have a day when they will be supplied eggs, either by picking them up or having them delivered at a price.

Also, adverts will be placed on several online media sites, which will serve as a marketing form.

BUSINESS REQUIREMENTS The poultry business will need several pieces of equipment and tools for the smooth management of the business, and they include:

• A shop in town will be needed to serve as the warehouse and egg depot, this helps in reducing the number of people who go to the farm which in turn reduces the risk of a break of security and bio-security.
• Semi-automatic  battery cages of good quality  will be purchased and installed for the birds.
• Other equipment needed for the business are feed (grower mash and layer mash) , point of lay, different medications, and vaccinations.

CASH FLOW ANALYSIS The market has been surveyed to determine the cash flow level of the industry. This helps in knowing if the poultry business is worthwhile or not.

Analysis has shown that positive net cash balances are realized at the end of the second year the chicken farm started, indicating profitability in the industry .

Also, generating a net return in the first year of production may not be possible due to the large capital requirements. Still, subsequently, the farm would break even, generating significant profit.

CONCLUSION You have been equipped with all it takes to write a solid business plan for your poultry farm.

Here is the link to  download our practical poultry production manual.

So start by creating a counter-strategy to tackle these challenges, and success will be yours. This is one of the best articles that can be converted into a  planning guide on poultry farming.

Do you need a  poultry farming business plan with a 3-year financial plan to apply for funding?

Contact us .

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nice write up

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POULTRY FARM BUSINESS PLAN: Template and Guide

• by Folakemi Adegbaju
• August 14, 2023
• No comments
• 12 minute read

Table of Contents Hide

How to start a poultry farm business, #1. executive summary, #2. company analysis, #3. market analysis, #4. competitive analysis, #5. marketing strategy and implementation, #6. management and organization structure, #7. financial plan, #8. appendix, final thoughts, how profitable is poultry farming business, do farmers pay tax uk, how much do egg farmers make a year uk.

The poultry farming business is a dynamic, expanding industry with huge financial possibilities. If properly managed, the poultry farming industry could be regarded as one of the most profitable businesses in the world. It has developed into the best potential to make a substantial sum of money quickly. It’s challenging to start a poultry farm business in the UK, but having a solid business plan will help you succeed. Before starting a poultry farm in the UK, spend time and effort outlining the concept in a poultry farm business plan. Making the business plan prior to project initiation is the best approach. Using a sample of a poultry farm business plan might seem useful, but a professional touch is better.

Have a smooth ride!

What Is the Poultry Farm Business?

The majority of profitable business prospects are typically ignored by popular culture. Everyone wants to choose the more enticing positions, companies, or projects that will instantly evoke feelings of prestige in the minds of individuals who hear them. It would be excellent to pretend you are into oil and gas, transportation, or even entertainment when they ask what kind of industry you are in.

But suppose you work as a farmer and people stare at you oddly. This is one of the world’s most covert industries. Consider this: We regularly consume food without considering its origin or route to our table. Our food intake is supported by a huge number of individuals, groups, and organisations.

To enhance the output of eggs and meat, domesticated birds are raised for commercial purposes in poultry farming. Farms typically raise chicken, turkey, ducks, and geese as food. Although broilers are there for meat and layers for eggs, chicken has a global market.

There are some steps you must take when you want to start a poultry farm business so you can have a successful result. Getting a sample of a poultry farm business plan will be a great benefit too. The following are the steps you need to take:

#1. Learn Poultry Farming

Getting some fundamental training is the first step in starting a poultry farm business. Do not start a chicken farm right away after receiving the necessary instruction from a reputable farming institution. Be aware that dealing with real birds makes it a delicate process. If you need to learn about raising chicks, you can enrol in a training course, even if it’s brief.

#2. Decide What Niche To Concentrate On

The main thing that springs to mind when you think of the poultry industry is raising birds for meat. But there is more to breeding birds for commercial purposes; to start, you can also raise other species besides chickens in the poultry industry. In addition to choosing the species of birds you want to breed commercially, there are other areas of the market you may specialise in to make a difference and stand out.

The sector includes:

• Meat production (through broiler breeding)
• Production of eggs (through layer breeding)
• Production of poultry feed
• Equipment manufacturing is required on the poultry farm.
• Eggs and meat processing
• Chicken hatching
• Packaging and marketing of eggs and meat

An entrepreneur might choose more than one sector to launch their business, depending on their interests and viability.

#3. Choose a Suitable Location for Your Business

Choose a good location for your poultry farm business. Instead of creating a logistical nightmare and driving up transportation costs, it is best to position it close to where items are consumed. Also, due to regulations prohibiting this type of business from being established in a residence, your choice of location is very important.

However, a remote area of the city with few occupants would be the ideal location for you to establish such a business. The distance is specified because of the potential health effects such a place might have on individuals, as well as the noise, smell, and other factors. While it is great to locate a poultry farm business a little bit away from residential areas, it must not be so far away that clients cannot travel there to purchase the goods. Or so far away that vets find it challenging to travel to give the birds their vaccinations.

#4. Choose a Catchy Business Name

It’s also very crucial to give your poultry farm a name and register it in accordance with state regulations. Picking a name for your business requires creativity, so you might want to keep certain aspects in mind while you brainstorm ideas for a catchy name. Perhaps you want to emphasise how different you are from your rivals and use it to build your business name, or perhaps you want to pay close attention to the significant shift you want to bring about in your target audience. In any case, one of the important considerations is the name of your poultry farm business.

#5. Choose the Right Type of Bird

Poultry farm business owners rear different types of birds. It’s your choice to choose the breed of bird that you want to grow and breed on your farm. For the purpose of producing meat and eggs, it is first advised to choose from a small variety of broilers and layers. Depending on the demand and profitability, one can introduce new bird varieties as the business expands. There are some other types of birds that you can take into consideration. They are the duck, goose, turkey, etc.

#6. Have a Business Plan

To run your poultry farm business, make sure you have a poultry farm business plan in place in advance. The plan should depict the direction your poultry farm business will head in over the next four to ten years.

Write down your goals, target market, poultry products, and marketing techniques you want to use to make your business grow. Your poultry farm business plan comes with a lot of advantages. One of the advantages is that it attracts investors to your poultry business plan. Before investing in your poultry farm business, investors will like to carefully review your poultry farm business plan. Another advantage it has is that it helps you act in accordance with the poultry business plan, which aids in securely trending the path. You will be on track when executing your business. Getting a sample of a poultry farm business plan will help you carry out a proper business plan.

#7. Select the Cage Type of Your Poultry

Prior to creating your poultry farm’s ultimate plan, choosing the type and size of poultry cages is another crucial step. You may imagine that thinking about this before beginning a business is not all that necessary, but it really is. Your entire poultry business plan will be impacted by your estimation of the cost of the poultry cages, both favourably and unfavourably.

#8. Raise Startup Capital

You now know how much funding is needed to launch your poultry farming business plan after choosing your location. Document all of the funds you require along with their source and management. This type of business requires a large initial investment, and in the UK, the government does not provide any support at all. This implies that you would need to find alternative methods of raising capital to start this kind of business.

When looking for startup funding for your poultry farm business, some of the financing options you can consider are:

• Obtain funds from stock sales and personal savings.
• Personal property sales
• Sell shares to potential buyers.
• Obtain a soft loan from family and friends.
• submit a bank loan application.
• Obtaining the necessary funding from corporate partners and private investors
• Promote your business ideas to attract angel investors, venture capital, and financing from charitable groups.

#9. Get a Professional Certification

 There aren’t any significant certifications needed to start a poultry farm in the UK. To be able to do particular tasks on a poultry farm, such as vaccination, one may need to undergo training; this training may include a certificate. Any educational facility that offers the Diploma in Poultry course is open to enrollment if one so chooses. Here, they might get the crucial skills they need to manage a poultry business successfully. 

#10. Write a Marketing Strategy

It’s important to market your goods to the intended market. Because marketing is challenging, different communication channels can be used to generate publicity about your product. Nobody would come to do business with you if they were unaware of your business. And every company is created with the intention of producing money; otherwise, it would be known as a charitable organization. How do you spread the word so that the market is aware that your business even exists?

Typically, people concentrate on creating the farm itself and pay less attention to how to sell their specialities to customers who are looking for these services. This is why you should employ marketing and sales professionals to create creative ways to publicize your poultry farm business.

You can also market your poultry farm business through the following means:

• Utilise the internet to promote your business.
• Advertise your business in relevant financial magazines, on the radio, and on TV stations.
• Attend seminars and meetings in this industry and market your brand through networking.
• Get to meetings with government officials and people in the food service industry to let them know what you do.
• List your business in the local directories.

You can use a sample of a poultry farm business plan, but we advise you to go to a professional when starting your poultry farm business.

What Is a Poultry Farm Business Plan?

You will require a business plan for poultry farming that can explain how to start a poultry farm business in order to launch this business. The document serves as a comprehensive business plan that will guide you through all the steps involved in starting and running a profitable poultry farm. This business can pay you more money than a plan for a cattle feedlot or a dairy farm. For example, a business plan will help you in accomplishing this. Getting a sample of a poultry farm business plan will be an extra bonus when writing yours.

The following are steps you need to take when writing a poultry business plan;

An executive summary is a critical part of your business plan. It is where you briefly discuss your goals, your motivations, your core values, and even your intended means of achieving them. It might only ever be seen by you, but it’s a fantastic tool for reassurance as your company grows. Your executive summary should rapidly grab the reader’s attention. Tell them about the kind of poultry farm you run and its current state. For instance,

•  Do you run poultry farm enterprises in many areas?
• Are you a startup?
•  Do you have one that you’d like to expand?

In your company analysis, you will describe the kind of poultry farm you are managing, if it is a breeder farm, a broiler farm, or a pellet farm. The company analysis section of your business plan has to give information on the company and describe the type of poultry farming enterprise you will run. 

You can also include these:

• Explain your legal structure here.
• When and why did you start the business?
• What milestones have you achieved to date?

Those who are the final consumers of commercial poultry farm products and those who gain from the business value chain of the poultry farming and egg production industry are obviously a very large target market.

Whether it’s chicken or eggs, every household uses products from industrial poultry farms. Chicken and eggs are available in almost all lodgings and fast food outlets. A commercial chicken farmer should essentially be able to sell his or her chicken and eggs to as many consumers as feasible.

Regarding who your poultry farming business plans to serve, you must be quite clear. Your business plan needs to be clear about the clients you want to focus on, the population segment that will serve as your main market, and the population segment that your company will purposefully neglect.

To address the issue you want to solve, you need to determine how many people make up your target market and how much they typically spend annually. Conduct thorough market research and solely rely on reliable sources.

Your competitive analysis should list both your company’s direct and indirect rivals before concentrating on the latter. Other poultry farm companies are direct competitors .

Other retailers that clients can choose from but who are not direct competitors are known as indirect competitors. This includes those who manufacture alternatives to meat as well as producers of other meats like cattle, pork, or fish. Such competition must also be mentioned. You should outline the other poultry farms with which you compete in terms of direct competition. Most likely, poultry farms in the area around you will be your main competition. Give a brief description of each of these competitors’ firms and list their strengths and weaknesses.

You can also use the following questions in your competitive analysis:

• What types of customers do they serve?
• What kinds of poultry do they produce (breeders, broilers, pullets)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?
• Will you use superior production methods?

This is the section of many business plans that are lacking and might result in slow or poor sales. Most people enter a certain line of work because they are talented or passionate about it. However, the majority of these individuals are not natural marketers. You describe your plan for grabbing attention, creating interest in your services, and turning prospects into consumers in this area. Here, you should explain how you plan to reach your target market with your goods and services. Describe here the methods you’ll use to promote your products and the financial resources you’ll need to put your plans into action. Tell everyone you know about your chicken farming endeavours, including your friends, family, neighbours, and coworkers. Find as many meetings, seminars, and social gatherings as you can that are aimed toward small enterprises, agricultural companies, or other food service suppliers.

The following questions would also help in carrying out your marketing plan:

• What sort of online marketing do you do?
•  Do you advertise online, in print, or elsewhere? 
• Do you attend trade shows or sponsor events? 
• If your direct marketing is largely done by retailers, what kind of marketing will you do to attract and keep those key partners?

Here, your marketing strategies could include Twitter promos, product fliers and banners, radio ads, and Facebook marketing campaigns. Use social media in all its forms.

Describe the essential team members of your small business and why their participation is crucial to the success of your poultry farming operation in this area of your business plan. Make sure to include management team members and business owners in your plan. Will you run your company as a partnership, a sole proprietorship, or under a different form of ownership?

Here, introduce your company’s managers and give a brief description of their qualifications and main duties. Making a chart that shows your line of command could be a useful strategy. Additionally, you could wish to include important workers with connections or abilities that are strategic assets, people to fill important positions down the road, trustworthy advisers, or other useful contributors.

Your business plan must include a part devoted to fundraising if your objective is to raise money for your small business. You describe your financial goals in this part, along with how you plan to use the funds for your poultry business. If you require funding, this part focuses on the amount of money you require to launch your firm and the purpose for which you want to use the funds you are raising. Your 5-year financial statement should be broken out both monthly or quarterly for the first year and then annually in your financial plan. Your income statement, balance sheet, and cash flow statements are all financial statements.

Include all of your financial estimates in the appendix of your poultry farm business plan, along with any additional materials that can strengthen your point.

Keep in mind that while market and problem analysis are important, implementation is ultimately what counts. That’s why we wrote a poultry business plan just for you to stay true to yourself. Using a sample of a poultry farm business plan to write yours is cool, but you’ll need a professional touch on your poultry farm business plan.

One of the industries with tremendous growth potential is poultry farming. The poultry farm business must be chosen if you want quick profits. Starting a small-scale poultry farm doesn’t require a significant financial outlay or a lot of space, but having a poultry business plan is a great advantage to your poultry farm business. Getting a sample of a poultry farm business plan might make it seem easy to write , but you definitely need professional help while writing your poultry farm business plan.

The poultry business owners are primarily focused on maximising the production from their farm by selling eggs as well as related products like feathers, gunny sacks, and poultry litter. If properly managed using accepted practices, the poultry farming industry can be quite profitable.

When a farmer earns a £20,000 profit, the first £9,440 is tax-free and the remaining £10,560 is subject to a 20% tax rate, which equals £2,112 in tax obligations. Similar procedures are applied to farmers in Ireland, although at different times and with different fees.

Even while an egg costs only 7.5 cents on average, the sector as a whole is worth roughly a billion pounds annually. An average hen will bring approximately £2.35 per year for a farmer (or as little as £1.80 for eggs produced intensively).

Related Article

• PRODUCT ANALYSIS | The Product Anaysis Cycle
• LAYER POULTRY FARMING BUSINESS PLAN: What You Need!!!
• SMALL FARMING BUSINESS PLAN: Simple Steps to Write One!!!
• Farm Business Tenancy: Guide & Overview

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She is a passionate copywriter and a good listener

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Chicken Farming Business Plan For Beginners

How to start poultry farming business – chicken farming business plan for beginners.

If you are interested in being a poultry farmer, you must want to know how to start a poultry farming business for beginners, this article tell you the chicken farming business plan which could be helpful for you.

Why to Start Poultry Farming Business Plan

A Poultry farming business can be called one of the most lucrative in the world if it is managed properly. The poultry farmers now we have are not enough that’s why chicken farming business has become so much profitable. It has become the finest opportunity of making a good amount of money in a short period of time. This article will focus on the process of poultry farming, the process of poultry from small farm and how to make it a big one.

1. Fast Reproduction and Large in Numbers

A healthy layer chicken almost lays an egg every day or 4 eggs in a week sometimes it lays 7 eggs in a week too, these all depends on the quality of your birds. Some birds can lay 325 eggs in a year. And it takes 21 days to hatch. Technically this means that a layer chicken is able to produce another layer twice in three days. So, if you have 500 healthy California white birds they are capable of giving you 12,000 chicks within 40 days.

2. A Fast Growth Rate

The most interesting thing about the poultry is its high growth rate. It takes about 21 days when the eggs are hatched. After their birth it takes about 27 to 28 weeks when they are fully ready for the market. That means a poultry farmer starts earning his income in just 31 weeks after he has successfully started his poultry farming business. According to the calculation he will be able to double his income in a year. However there are some uncertainties in this business, mortality and diseases are some of them but it can be reduced by taking proper managements and vaccination.

3. Sales at a Very Profitable Price

The market price of a bird is not so low you can a good profit from it. The price of a fully grown healthy chicken is about 10 to 11 dollar in the market. So if you are the one who produce 12,000 chickens in 40 days in his farm, you obviously are making 120,000 dollar when they are sold completely.

4. The Egg Market is Also Large

The poultry egg market is also good and very profitable. With the meat business, the poultry eggs are another source of good profit. You can earn about 2 to 3 dollar for each crate of smaller eggs and 3-4 for bigger one. Every crate has 30 eggs. So if you have 500 layers in your farm and they lays 12,000 eggs in a month and if you want to sell all of them then you are making 1,500 dollar per month.

Before Starting Your Poultry Farming Business Plan

Before you start your chicken farm business, you have to make a poultry farming business plan, it is very important for all types of business. A business plan is like a road map which tells you where you are going with your business. A business plan will tell you at which point you are now in your business. Your poultry farming business plan should include the following points.

1. Select The Type of Poultry Bird

The first step of starting a poultry business is the selection of bird type. Here you will choose the type of birds is that layer chicken or broiler. You can choose any of them it totally up to you. There are some other types of birds that you can bring in your consideration. They are the duck, goose, turkey etc.

2. Select The Cage Type of Your Poultry

Another important factor consider before baking the final plan of your chicken farm is to select the chicken cage type and size. Maybe you are thinking that, this is not that much necessary to think before starting the business, but believe it actually is. Estimating over your cost over the chicken cages will affect both positively and negatively on your entire poultry business plan. So go through the cage type on our website and choose the best type of cages you need.

3. Sort out The Area of Interest

You can’t start poultry business without a goal. You have to choose a path where you want to flow your business. This will concentrate your focus in one point and will ensure higher level of professionalism but if you want to work with two areas then no problem. Here are some niches of poultry farming.

• Layer Chicken Breeding : These are mainly used for egg production.
• Broiler Breeding : It is used for chicken meat production.
• Hatchery : Is for hatching new chicks.
• Poultry feed : It produce feeds for other poultry farms.

You can choose any of them. You can choose breed layer and broiler together if you want to.

4. Specify Poultry Location

Another important sector of poultry farming is choosing the location where you will set up for your business. It has a direct impact with the start up cost. My preferable place for a poultry farm is a rural area with a road nearby. This will reduce your cost of land and labor. When you start your poultry farming business you may not want to spend all of your money for a land in urban area. There are some other difficulties in urban area with poultry farming. Govt. will not allow you to make a farm in a residential area for health issue. So it is better to select a perfect land for your business in a rural area.

5. Investment Capital

After you have specified your location now you know how much capital you are required to start your chicken farming business plan. Write down all of your capital you need and manage the source where to get manage it.

Like every business the bigger your business plan the bigger you have to invest. You have to decide how much capital you can afford for this business.

Poultry Farming Business Plan – How to Get Going?

You have all of your business plans ready but if you don’t apply it then all are useless. We consider you have your capital ready if you have that then start for the next steps.

Step 1: Buy The Land

Like we suggested you earlier you have to choose a land which is a remote place from city. But remember don’t choose any place which is too far from the city and which don’t have any well transportation system.

Step 2: Build The Required Structure

A good housing system is very important for your poultry farming business. A good housing system not only save your chickens from danger but also increase your profit in poultry business. Every poultry housing systems are classified according to the management system, scale and the use. The common types of poultry housing systems used are

• Half litter
• Deep litter

Step 3: Buy Cages

Purchasing chicken cages is a very important part of the business as many of the affecting factors directly depends on the size, orientation, strength and layout of the chicken cage. Make proper measurements and analyze your poultry size and budget before buying the chicken cage. Here are the available chicken cages we offer – layer chicken cage (battery cage) , baby chick cage , broiler cage , commercial quail cages and commercial rabbit cages , etc.Hightop Poultry Equipmentis one of the leading chicken cage and poultry farm equipment manufacturer in China,contact usnow to get the free layout design according to your chicken house and birds quantity.

We have got another article in this blog describing the usage and utility of each of the cage types and surely that will help you to choose the best fit of your poultry.

Step 4: Buy Birds/Chicks

It is perfect decision to choose day old chick to start your poultry business. Before you buy these chicks find a reliable Hatchery where you can get healthy chicks. It will not cost you too much.

Step 5: Other Items and Accessories You Need

There are some otherpoultry cage accessorieslikedrinkers,feeders, Parches, crates, nests,lighting system,egg incubator,waste disposal system, etc.

You have to consider these costs too. And as an eventual part of plan, we also provide you the best poultry farm equipment like –Automatic egg collector,automatic feeding system,automatic manure removal machine,disinfectant fogging machineand cooling system, etc. in a very affordable price and top quality.

Challenges in Poultry Business Startup

Poultry farming is one of the most profitable business in these days. But you have to know the risk of this business. Though there are no businesses which are beyond risk and challenges.

1. Lack of Government Support

From our previous experiences we all may think that govt. will help us at our critical time in this business. But don’t be sure about it. Prepare yourself that govt. will not help when you need them. Think that you have to run your business alone without the help of any one. Take a backup for sudden loss. It may help you to run your business properly and if you get help from the govt. think that it is a bonus.

2. A Very High Starting Capital

It is said money is everything. So without a proper funding you will not be able to run your business. Like other business, poultry farming business also needs proper funding. Without it you may not be able to add extra facilities which will increase your production rate.

You need proper funding to purchase land, poultry farm equipment, food for your chick and you need to pay your labor. In all sector you need a good capital. So you should do a research on your cost and capital you have then you should start your poultry farm business. We can provide you the poultry cage and chicken farm equipment with good price, help you to save money.

3. Disease Out Breaking

A dirty environment in your firm will invite many diseases and infections. Poultry are very sensitive to the environmental changes. If the poultry farm is not taken care of properly the birds will easily be exposed to different kinds of bacteria. You have to keep your poultry farm clean as much as possible. Automatic manure cleaning system,disinfectant fogging machineandventilating systemcan help you.

You must not bring any contaminated equipment, footwear or even vehicles. Also do not allow any visitors in your poultry farm environment.

4. Other Influencing Factors

There are some other factors that can affect your poultry farming business like proper vaccination. You have to be able to afford it may become difficult for you if you are a small scale poultry farmer. So the thing you have to do is gather some other farmers like you and buy the vaccine.

Another challenge in poultry farming is the high cost of poultry food. So it is seen that most of the farmers who have a little capital, economize or ration the food. It affects the profit in a large scale.

Want to buy chicken cage and poultry farm equipment to start your own poultry farming business? Please feel free to contact us.

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Starting Broiler Poultry Farming Business Plan (PDF)

The world’s insatiable appetite for poultry meat has made broiler poultry farming an attractive and lucrative venture for entrepreneurs and farmers alike. Whether you’re a seasoned agricultural enthusiast or someone looking to venture into the world of poultry farming for the first time, starting a broiler poultry farming business can be a rewarding and profitable endeavor. The broiler poultry farming business is not merely about rearing chickens; it represents a thriving sector that caters to the insatiable global appetite for poultry meat. With a steadily growing global population and a shift towards healthier protein choices, the demand for chicken products has skyrocketed, creating a robust market for broiler farmers. This increasing demand, coupled with advancements in breeding techniques, nutrition, and management practices, presents an enticing opportunity for entrepreneurs to not only meet consumer needs but also reap huge profits. It is a highly rewarding business if done properly. Essential things required to build a profitable broiler poultry farming business include :  knowledge of how to keep broiler chickens, good poultry business management skills, and a good poultry farming business plan. This article will outline how to start the broiler chickens business, and the broiler poultry farming business plan – PDF, Word and Excel.

This article and business plan is about broilers poultry farming (meat production).  We also have articles and business plans for

Poultry Egg Farming Business  

Free Range Chicken Farming Business

Click the links above to go to the articles and business plans. 

Business Model

The Broiler Poultry Farming Business Model revolves around a straightforward yet highly profitable process. It all begins with the purchase of day-old chicks, which serve as the foundation of your broiler flock. These chicks are carefully selected for their genetic potential to achieve rapid growth and efficient meat production. Once in your care, you provide them with the appropriate housing, ensuring optimal conditions for their growth and development. A crucial aspect of broiler farming is the efficient management of their diet, as the major expenses in this venture are attributed to the cost of day-old chicks and feed.

As the chicks grow, typically within a span of 5-7 weeks, they reach maturity, and this is when you can reap the rewards of your efforts. The broilers can be sold in two main forms: as live birds or as dressed birds, depending on the preferences of your target market. The revenue generated from selling these mature broilers significantly exceeds the input costs and operational expenses, resulting in a healthy profit margin. What makes this business model particularly attractive is its repetitiveness throughout the year, allowing you to maintain a consistent stream of income by continually raising and selling batches of broilers. This cyclical approach to broiler farming ensures financial stability and growth in your poultry venture.

Land for Broiler Poultry Farming

Selecting the right land is a fundamental step in establishing a successful broiler poultry farming operation. The choice of land can significantly impact the efficiency and profitability of your venture. When acquiring land for broiler poultry farming, it’s crucial to consider several key factors. Firstly, the location and accessibility of the land are paramount. The site should be easily reachable by road to facilitate the transportation of feed, day-old chicks, and mature birds, while also being situated at a distance away from residential or industrial areas to avoid unwanted noise and odors for neighboring inhabitants. Proximity to markets and suppliers can also reduce logistical challenges and costs.

Furthermore, ensure that sufficient water supply is readily available at the broiler farm, as water is essential for the health and well-being of the birds. Access to electricity is equally important to power the necessary equipment and lighting systems. To mitigate the risk of flooding, it’s advisable to construct the broiler house on elevated land with proper drainage systems in place. Low-lying areas should be avoided, as they are prone to flooding and can jeopardize the safety and well-being of your broiler flock. Also consider the availability of affordable labor, as staffing costs can significantly impact the profitability of your broiler chicken farming business.

You must assess zoning and regulatory requirements in the area to ensure that poultry farming is permitted. Compliance with local laws is essential to avoid legal issues. The size and layout of the land should be sufficient to accommodate your planned broiler housing, feed storage, and other necessary infrastructure. You should also consider environmental conditions, access to utilities, soil quality, security, and biosecurity measures. Evaluating these factors, along with the cost of land, will help you make an informed decision.

Broiler Poultry Housing

Good housing is an important aspect of the broiler poultry farming business. A good broiler house has the following features : it protects the broiler birds from adverse weather conditions, has a good ventilation system, gives adequate space for the broilers to move around, provides easy access to feed and water. Failure to provide good housing for your broilers will lead to disastrous loses for your poultry farming business. The broiler chicken house should be constructed in such a way that its long axis is in a east-west direction – this helps by minimizing the amount of sunlight that would enter the broiler house. A proper ventilation system should be available in the broiler house so as to provide fresh air to the birds and remove excess heat and moisture. The broiler chicken house should be designed to deal with both extremes – hot weather and cold weather. Good temperature control will enhance feed conversion and growth rate, making your broiler poultry farming business more profitable. The broiler poultry farming business plan should include the costs of the BROILER housing construction. 

Equipment for Poultry Farm

Adequate poultry equipment is essential for raising healthy and profitable broiler chickens. Essential equipment for a broiler poultry farm include feeding equipment. Broilers chickens should have easy access to the poultry feeds – this is made possible by purchasing the right type of feeders. Good feeding equipment should : have a safe design for the chickens, provide clean & fresh feed to the broilers, offer easy access to the feed, and be easy to clean. You can use manual feeders or automatic feeding system depending on the size of your broiler poultry farm and your budget. Drinking equipment are also required when raising broiler chickens. Broilers should always have access to water as water is an important component which supports the growth of broiler chickens. Drinking equipment for broilers can be : water basin, automatic belly waterer, nipple drinker or manual drinker. Each type of poultry drinking equipment has its own advantages and disadvantages. Other additional equipment for a poultry farm include lighting system, heaters, brooders, weighing scales and waste disposal system. The cost of poultry farm equipment should be included in the poultry farming business plan.

Broiler Day Old Chicks

Healthy broiler day old chicks are required for you to be profitable in your poultry farming business. Good quality chicks will minimize the rate of mortality thus ensuring that a high number of birds will survive up to maturity – which implies more profitability for your broiler chickens farming business. Features of good quality broiler day old chicks include : a deep yellow colour, large well developed chick, navels which are well closed, no deformity on the body and the chicks should be active and alert. Research about your chicks supplier before purchasing – always buy the day old chicks from reputable and accredited hatcheries.  You can also consult other poultry farmers on where they purchase their day old chicks from. Day old chicks should be handled with care when transporting them to your farm to avoid mortality during the transportation. The broiler poultry farming business plan should include the costs of acquiring the broiler day old chicks.

Feed And Nutrition

Feed is required to support the growth of the broiler chickens. Broiler chickens require a variety of nutrients inorder to stay healthy and grow to their full potential. If you fail to provide adequate feed to the birds, they may die , or fail to reach the target weights, which may lead to financial loss of your poultry farming venture. Essential nutrients required by broiler chickens include proteins, vitamins, carbohydrates and minerals. These nutrients are all found in commercial broiler stock feeds. There are 3 types of broiler feeds which are given to the birds at different growth stages. These are Broiler Starter feeds, Broiler Grower feeds, and Broiler Finisher feeds. Water is also required to support efficient growth of the broiler chickens. You will also need a b roiler stress pack/vitamin supplements which  can be used to promote growth of commercial broilers and chicks, and also to combat stress during periods of high temperature, after vaccination and as an aid in recovery from disease to boost performance of the stock. All the feed costs should be included in your poultry farming business plan. 

Health and Disease Management

Maintaining the health of your broiler flock is a paramount responsibility in your poultry farming business. A proactive and comprehensive health management program is crucial to prevent diseases and ensure the well-being of your birds. In some areas vaccinations maybe necessary to protect your broilers from common poultry diseases. Consult with a veterinarian to establish a vaccination schedule tailored to your specific location and the prevalent diseases in your region. Additionally, strict biosecurity measures must be in place to prevent the introduction and spread of diseases. This includes controlling access to your farm, disinfecting equipment and vehicles, and establishing quarantine areas for new birds. Regularly monitor the health of your flock through routine inspections, and be prepared to take immediate action if any signs of illness or distress are observed.

In the event of disease outbreaks, it’s crucial to have a contingency plan in place. Isolate infected birds to prevent the spread of disease and consult with a veterinarian to determine the appropriate treatment or culling measures. Timely and effective response is critical in minimizing the impact of disease on your broiler flock and, ultimately, your profitability. Regularly educate yourself and your farm staff on best practices in poultry health management, as staying informed about emerging diseases and treatment options is vital. By prioritizing the health of your broilers and implementing robust disease management strategies, you can reduce mortality rates, enhance the overall quality of your poultry products, and maintain a healthy and profitable broiler poultry farming business.

Management and Labour for Broiler Poultry Business

The number of farm workers you need will depend on the size of your poultry farming business project. If you are running a small poultry farm business e.g. 100 birds/cycle, you and your family may be enough to take care of the birds, but if you are rearing 2000 birds per cycle, you will need full time employees to manage the poultry farm.  There is need for good technical knowledge of broiler poultry farming rearing techniques for success in the business, and good management skills.

Capital for Broiler Poultry Farming Business

The amount of capital required for the broiler poultry business depends on the scale of the project. You can get a loan from the bank, or funding from investors, to use as capital to start your poultry farming business. If you plan to raise capital from investors and a loan from the bank, you need a good poultry farming business plan. If you don’t have access to investors and bank loan, you can use your personal savings and start small, and grow your business overtime. Broiler chickens are very profitable, so if you reinvest the profits you get, you can quickly grow. Even if you are not planning to get a loan, you should still get a broiler poultry farming business plan doc to guide you in starting and operating the business.

Marketing Plan

A well-defined marketing plan is an essential component of any successful broiler poultry farming business. It’s not enough to raise healthy broilers; you must also effectively reach your target market and convince potential customers to choose your poultry products. One crucial step in this process is identifying your target market. Are you catering to local consumers, butcheries, restaurants, supermarkets, or wholesalers? Understanding your ideal customers will help you tailor your marketing efforts effectively. Once you’ve identified your audience, you can move on to product branding and packaging, creating a strong brand identity for your poultry products. Eye-catching packaging and branding can make your products stand out on the market shelves and attract consumer attention. Developing a competitive pricing strategy that reflects your production costs, market demand, and your product’s perceived value is essential. Consider offering promotions or discounts to attract initial customers.

In today’s digital age, having an online presence is crucial. Create a professional website and use social media platforms to showcase your products, share farm updates, and engage with potential customers. Invest in advertising and promotion to create awareness about your broiler poultry farm, utilizing both online and offline marketing channels. Building strong relationships with your customers, providing excellent customer service, and staying adaptable by monitoring market trends and consumer preferences are all key components of a successful marketing plan. By developing a comprehensive strategy that encompasses these elements, you can effectively promote your broiler poultry products, establish a strong brand presence, and attract a loyal customer base, ultimately contributing to the long-term success and sustainability of your broiler poultry farming business.

Market for Broiler Chickens

The market for broiler chickens is very huge and is ever increasing. The annual global demand of broiler chickens is 130 million tonnes. That’s a lot! You can supply your broiler chickens to individual households, butchers, schools, restaurants, companies, supermarkets, organizations, events, abattoirs etc. You can sell your broilers as live birds or you can slaughter and freeze them and sell them as dressed chicken. The broiler poultry farming business plan ought to include a proper marketing plan to use in your poultry farming business.

The export market is also very huge! As you grow your broiler production business you will be able to export the meat to other countries.  The largest importer of broiler chickens is the Gulf Cooperation Council, which is a  as a political and economic alliance by six Middle Eastern countries which are Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates (UAE). Currently, the top producers of broiler chickens are United States of America, Brazil, China, European Union, India, Russia, Mexico, Argentina, Turkey, Thailand and Indonesia. The largest importers of the meat include the previously mentioned Gulf Cooperation Council, Japan, Mexico, European Union, Iraq, South Africa, China, Honk Kong, and Philippines. 

Keys to Profitability in Broiler Poultry Farming

Profitability in your broiler poultry farming business hinges on several crucial factors that span the entire production cycle. Efficient feed management is paramount, as feed expenses often represent a significant portion of your costs. To maximize profitability, invest in high-quality feed, closely monitor feed conversion rates, and avoid overfeeding to minimize waste. Maintaining the health of your broiler flock is equally essential. Implement a robust health management program that includes regular vaccinations, stringent biosecurity measures, and proactive monitoring to prevent diseases and reduce mortality rates. By keeping your broilers healthy, you can reduce the need for costly treatments and ensure steady growth.

The environment in which your broilers are raised plays a pivotal role in profitability. Adequate housing and ventilation are critical components of this equation. Your housing facilities should provide a comfortable environment with proper ventilation, temperature control, and insulation to minimize stress and promote optimal growth. Efficient staffing is also key to managing day-to-day operations effectively. Well-trained and knowledgeable staff can help reduce errors, improve productivity, and ensure the overall welfare of your broilers. Additionally, market timing is a critical consideration. Monitoring market trends and aligning your broiler sales with market demand can significantly impact your profitability. By optimizing the timing of your sales, you can secure higher selling prices and enhance your overall financial performance.

Another aspect of profitability involves resource management. Efficiently utilize resources like water and electricity to minimize waste and operational costs. Consider exploring renewable energy sources as a sustainable approach to resource management. Responsible scaling is essential as well. While expanding your broiler poultry farming business can lead to increased profits, it’s crucial to do so prudently, ensuring you have the necessary resources and market demand to support growth without straining your finances.

Advantages of Broiler Poultry Farming Business

Engaging in a broiler poultry farming business presents a range of compelling advantages that make it an enticing venture in the agricultural industry. Firstly, the rapid turnaround to profitability is a standout feature. Broilers are known for their efficient growth, reaching market weight in just 5 to 7 weeks. This means that farmers can realize a relatively fast return on investment compared to other livestock enterprises, making broiler farming an attractive option for those seeking quicker financial returns.

Furthermore, the steady and ever-increasing demand for poultry meat, especially chicken, is a significant driving force behind the success of broiler poultry farming. The affordability, versatility, and perceived health benefits of chicken contribute to a consistent and growing market. This ensures stability and reduces the risks associated with market fluctuations and seasonal variations, providing farmers with a reliable source of income.

Another advantage is the relatively low initial investment required to start a broiler poultry farm. Compared to some other livestock businesses, broiler farming demands less capital in terms of infrastructure and equipment. This accessibility enables individuals with limited financial resources to enter the poultry farming industry without significant financial barriers. Moreover, broilers’ remarkable feed conversion efficiency minimizes feed costs, contributing to overall profitability, as less feed is needed to produce a unit of meat compared to many other livestock species. These advantages make broiler poultry farming a compelling and potentially lucrative endeavor. However, it’s essential to approach this business with proper planning, management, and dedication to ensure long-term success and sustainability.

Why You Need A Broiler Poultry Farming Business Plan

A well-structured business plan is an indispensable tool when embarking on a broiler poultry farming business. Its importance lies in its ability to provide a clear vision and direction for your venture, outlining your goals, strategies, and action plans. This strategic roadmap helps you stay focused on your long-term objectives, guiding your business decisions and preventing distractions or unexpected challenges from derailing your progress. Furthermore, a well-prepared business plan helps you identify potential risks and challenges that may arise during the course of your broiler poultry farming venture. By recognizing these risks upfront, you can develop contingency plans to mitigate them effectively.

Financial management is another crucial aspect of a business plan. Your business plan outlines the resources required for your broiler poultry farm, including land, housing, equipment, and labor. This information is essential for efficient resource allocation and management. With a clear understanding of your resource needs, you can plan for timely acquisitions, allocate resources optimally, and avoid unnecessary expenses. It allows you to estimate the initial investment required to start your broiler poultry farm and project future expenses and revenues. By meticulously detailing your financial projections, you gain valuable insights into budgeting, resource allocation, and pricing strategies. This financial foresight is invaluable in ensuring that your business remains financially viable and sustainable over time.

If you seek external funding or investors for your broiler poultry farming business, a well-structured business plan serves as a powerful communication tool. It conveys your vision, strategies, and financial projections to potential investors or lenders, instilling confidence in your venture’s viability. A compelling business plan can significantly improve your chances of securing the necessary capital for your farm’s growth and development.

Pre-Written Broiler Poultry Farming Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the broiler poultry farming business, we encourage you to purchase our well-researched and comprehensive business plan. We introduced the business plans after discovering that many were venturing into the broiler chicken business without enough knowledge and understanding of how to run the business, how to keep the birds, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global poultry farming business plan will make it easier for you to launch and run your broiler poultry business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the broiler chicken business.

Uses of the Broiler Chicken Farming Business Plan (PDF, WORD AND EXCEL)

The broiler poultry farming business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your broiler production business
• As a project/business proposal
• Assessing profitability of the broiler chicken business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Broiler Poultry Farming Business Plan (PDF, WORD AND EXCEL)

The poultry farming business plan includes, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Risk Analysis
• Industry Analysis
• Market Analysis
• SWOT & PEST Analysis
• Operational Requirements (Including technical aspects of how to keep and rear the broilers, feed requirements etc)
• Operational Strategy
• Why some people in broiler poultry farming business fail, so that you can avoid their mistakes
• Ways to raise capital to start your broiler poultry business

The Pre-written Broiler Poultry Farming Business Plan package consist of 4 files

• Broiler Poultry Farming Business Plan – PDF file (Comprehensive Version – 75 Pages)
• Broiler Chicken Production Business Plan – Editable Word File (Comprehensive Version – 75 Pages)
• Broiler Poultry Farming Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 41 pages)
• Broiler Chicken Production Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the number of broilers, selling price per broiler etc, and all the other financial statements will automatically adjust to reflect the change.

Click below to download the Contents Page of the Broiler Poultry Farming Business Plan (PDF)

Testimonial 1

StartupBiz Global provided a very professional and comprehensive business plan which I used for my business. The business plan was easy to edit, and I was able to get the funding which I wanted. I highly recommend their business plans.

Testimonial 4

The business plan which I purchased from your website saved me TIME and MONEY! The layout of the business plan was excellent. The financial statements were detailed and easy for me to edit. I will come back to purchase another business plan soon.

Testimonial 2

Many thanks for your incredibly efficient service and thorough business plan. I am very impressed with the business plan. Before I bought the business plan, I tried to do my own business plan – it was such a nightmare and it turned out badly, also not to mention the stress it caused me. I wish I knew about your website earlier!

Testimonial 5

I was able to understand the business side of farming because of your business plan. You did extensive research; the business plan was well prepared and fully detailed.  It made everything clear, and I have somewhere to start now. I am confident that I am going to succeed in my business because of the guidance from your business plan.

Testimonial 3

I was extremely lucky to come across StartupBiz Global. Their business plan exceeded my expectations, and most importantly I was able to secure a loan from my bank. Thank you guys, now my dreams are coming true!

Testimonial 7

I found Startupbiz Global online when I was in desperate need of a business plan. I was overwhelmed by the quality of the business plan, it’s comprehensive and well researched! I did not have to wait to get the business plan, I got it instantly after payment. I highly recommend Startupbiz Global, and would happily use them again in the future.

Testimonial 6

I purchased a business plan from you, and I’m glad to inform you that I was able to get my loan, and I’m starting my poultry farming business on the 1 st of July. This was made possible because of your business plan. Thank you very much, you made my dream come true.

Testimonial 8

Just wanted to say I am very happy with the business plan and I will gladly recommend your products, thank you very much and have a great day.

Get the Broiler Poultry Farming Business Plan (PDF, WORD AND EXCEL)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

Broiler Poultry Farming Business Frequently Asked Questions

How do i start a broiler poultry farm.

To start a broiler poultry farm you require day old chicks, poultry housing, equipment and feed. You should also have a ready market for your broilers to ensure that you can quickly sell them when they mature. A good broiler poultry farming business plan is also required before you venture into this business.

How much space do I need for 1000 broilers?

Broiler chickens should have adequate space in their housing. Each broiler chicken should have about 0.1 square meters of space. This implies that for 1000 broilers, you require 100 square meters space for broilers.

How many bags of feed do I need for 100 broilers?

Broiler chickens require 16 bags of 25Kg broiler feed to reach maturity. This implies that broilers require 8 bags of poultry feed if they are 50kg bags. These bags consist of broiler starter feed, broiler grower feed and broiler finisher feed.

Is broiler poultry farming profitable?

Broiler poultry farming business is very profitable if done the correct way. You need to ensure that you buy good quality chicks, and take good care of them to minimize mortality, then adequately feed them so that they reach the target weight at maturity. It’s essential that you have a ready market which offers good prices to ensure profitability of your poultry farming business.

Which feed is best for broilers?

Broiler stock feeds are the best for commercial broiler poultry farming business. Buy your broiler chicken feed from reputable stock feed suppliers. Broiler 3-phase feeding programs consist of broiler starter feed, broiler grower feed and broiler finisher feed. Only use home-made feed if you have the necessary feed production expertise.

What are the 3 types of chickens?

The 3 types of chickens are broilers, layers and free range chickens. This leads to 3 different poultry farming businesses which are the broiler chicken production business, the layers egg production business and the free range chicken farming business.

What’s the broiler poultry farming business model?

The broiler poultry farming business model involves purchasing day old chicks which you then feed over a period of 6-7 weeks and then sell for a profit. The major expenses of a broiler poultry farming business are feed and day old chicks. The broiler chicken farming business model is very straight forward, if you follow good poultry management skills and business practices you will be profitable.

How is profit calculated in poultry farming business?

To calculate profit in broiler poultry farming business, you need to know your revenue and all the business expenses. You then deduct the expenses from the revenue to get your profit. The revenue comes from selling the broiler chickens after they mature. The expenses include input costs like feed, day old chicks, and medication. Operational expenses should also be included like salaries and transport costs. Taking all these factors into consideration will give you the true profit of your poultry farming business. An advantage of the broiler poultry farming business plan is that it lays out all the revenues, expenses and profits of the business.

We wish you the best in your Broiler Chicken farming business! Check out our collection of business plans  , and more business ideas .

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Poultry Business Strategic Plan Template

• Great for beginners
• Ready-to-use, fully customizable Subcategory
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Running a successful poultry business requires careful planning and strategic thinking. That's where ClickUp's Poultry Business Strategic Plan Template comes in handy! This template is specifically designed to help poultry farm owners and entrepreneurs outline their business goals and create a roadmap for success. With ClickUp's template, you can easily:

• Define your business objectives and strategies for growth
• Identify key performance indicators to track your progress
• Create actionable steps to optimize operations and increase profitability

Whether you're starting a new poultry business or looking to take your existing farm to the next level, ClickUp's Poultry Business Strategic Plan Template is your ultimate guide to success. Start planning today and watch your business thrive!

Benefits of Poultry Business Strategic Plan Template

Running a successful poultry business requires careful planning and strategic thinking. With the Poultry Business Strategic Plan Template, you can:

• Set clear and achievable goals for your poultry farm
• Develop effective strategies to increase profitability and market share
• Create actionable plans to optimize operations and streamline processes
• Ensure efficient management of resources, including feed, equipment, and manpower
• Stay organized and focused on long-term success in the competitive poultry industry.

Main Elements of Poultry Business Strategic Plan Template

ClickUp's Poultry Business Strategic Plan template provides all the tools you need to effectively manage and execute your business strategy.

Key elements of this template include:

• Custom Statuses: Track the progress of your strategic plan with five different statuses - Cancelled, Complete, In Progress, On Hold, and To Do, ensuring clear visibility of each task's status.
• Custom Fields: Utilize eight custom fields, including Duration Days, Impact, Progress, Ease of Implementation, Team Members, Department, and Project Lead, to capture important information about each task and ensure accurate tracking.
• Custom Views: Access six different views, such as the Progress view to monitor the overall progress of your strategic plan, the Gantt view to visualize project timelines, the Workload view to allocate resources effectively, and the Initiatives view to track individual initiatives.
• Getting Started Guide: Leverage the comprehensive Getting Started Guide view to quickly onboard your team and ensure everyone understands the strategic plan's objectives and tasks.

How to Use Strategic Plan for Poultry Business

If you're looking to create a strategic plan for your poultry business, follow these steps to get started:

1. Define your vision and mission

Begin by clearly defining your vision for your poultry business. What do you want to achieve in the long term? Next, establish your mission statement, which outlines the purpose and values of your business. This will serve as a guiding principle for all your strategic decisions.

Use a Doc in ClickUp to brainstorm and refine your vision and mission statements.

2. Conduct a SWOT analysis

Perform a thorough analysis of your poultry business's strengths, weaknesses, opportunities, and threats. Identify what sets you apart from competitors, areas where you can improve, potential growth opportunities, and any external factors that could impact your business. This analysis will help you align your strategic plan with the current market conditions and make informed decisions.

Create custom fields in ClickUp to track your SWOT analysis and keep it organized.

3. Set strategic goals

Based on your vision, mission, and SWOT analysis, establish specific and measurable goals for your poultry business. These goals should be aligned with your long-term vision and address the areas of improvement identified in your SWOT analysis. Whether it's increasing production capacity, improving supply chain efficiency, or expanding into new markets, make sure your goals are realistic and achievable.

Use Goals in ClickUp to set and track your strategic goals, ensuring everyone on your team is aligned.

4. Develop action plans

Break down each strategic goal into actionable steps and develop detailed action plans. Determine the tasks, resources, and timelines required to achieve each goal. Assign responsibilities to team members and establish clear milestones to track progress. This will help ensure that everyone is on the same page and working towards the same objectives.

Use tasks in ClickUp to create action plans for each strategic goal and assign them to the relevant team members.

5. Implement and monitor progress

Start executing your action plans and monitor the progress regularly. Keep track of key metrics and milestones to ensure that your poultry business is moving in the right direction. Regularly review and update your strategic plan as needed, making adjustments based on market changes or new opportunities that arise.

Use Dashboards in ClickUp to visualize and track the progress of your strategic plan, keeping all the relevant information in one place.

6. Evaluate and adapt

Periodically evaluate the effectiveness of your strategic plan and make necessary adjustments. Analyze the results of your actions and assess whether they have brought you closer to your strategic goals. Be open to feedback from your team and stakeholders, and use their insights to continuously improve and adapt your strategic plan.

Set recurring tasks in ClickUp to regularly evaluate and adapt your strategic plan, ensuring its relevance and effectiveness in the dynamic poultry industry.

Get Started with ClickUp’s Poultry Business Strategic Plan Template

Poultry farm owners or entrepreneurs in the poultry industry can use this Poultry Business Strategic Plan Template to outline their business goals, strategies, and action plans in order to achieve long-term success.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a strategic plan for your poultry business:

• Use the Progress View to track the progress of each task and goal in real-time
• The Gantt View will help you visualize your strategic plan as a timeline and manage dependencies between tasks
• Use the Workload View to allocate resources and balance workloads to ensure efficient operations
• The Timeline View will provide a clear overview of your strategic plan with milestones and deadlines
• Use the Initiatives View to break down your strategic plan into actionable initiatives and assign responsibilities to team members
• The Getting Started Guide will provide step-by-step instructions on how to set up and utilize the template effectively
• Organize tasks into five different statuses: Cancelled, Complete, In Progress, On Hold, To Do, to keep track of progress
• Update statuses as you progress through tasks to keep stakeholders informed of progress
• Monitor and analyze tasks to ensure maximum productivity and successful implementation of your strategic plan.

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Broiler Farming Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Agriculture Industry » Livestock Farming » Poultry » Poultry Business Plan

Are you about starting a broiler farm? If YES, here’s a complete sample broiler farming business plan template & feasibility report you can use for FREE to raise money .

There are loads of business opportunities in the poultry industry and broiler farming is one of them. Broilers are chickens that are specifically raised for meat. These chickens are typically white and are farmed to produce meat for consumers.

Why Start a Broiler Farm?

Broiler farming is known to be a profitable business and has evolved from small scale to a global industry in most countries where it is carried out.

Countries like Nigeria , United Kingdom, Brazil, Greece, Philippines, China, Japan, Thailand, Caribbean countries and even South American Countries have been farming broilers on a large scale for a long while. united states is not far from the trade as there are a lot of people who are making huge fortune from farming broilers alone.

If you are looking to go into the poultry farming business, the good news is that you can’t get it wrong with the broiler farming business. It is easy to start, cheap to maintain and it takes a short time to get a good return on your investment if you know the ropes.

Starting a broiler farming business comes with its own fair share of challenges, but that does not rule out the fact that it is indeed a profitable business venture. An aspiring entrepreneur can either choose to start a broiler farm on a small scale or on a large scale depending on their financial status.

So, if you have decided to go into broiler farming, then you should ensure that you carry out thorough feasibility studies and also market survey. This will enable you to properly locate the business in a good location and then hit the ground running.

Business plan is yet another very important business document that you should not take for granted when launching your own business. Below is a sample broiler farming business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Broiler Farming Business Plan Template

1. industry overview.

The chicken and turkey meat production industry that broiler farming is a subset of is indeed a large and profitable industry. Most often than not, broiler chickens are raised in large, open structures called houses, where they are allowed to freely roam, explore, eat and commune with other chickens.

Some (including free-range chickens) have varying access to the outdoors, based on the farmer preference and of course their safety. The Chicken and Turkey Meat Production industry includes poultry farms that raise turkeys and chickens basically for meat production.

Downstream meat processors and food producers supply farmers with turkeys, chicks, feed and payment, according to contractual agreements. Poultry farmers provide growing facilities, bird care and agricultural expertise. Revenue is recorded in the final prices that poultry farmers receive per average weight of live turkey or chicken.

The Chicken and Turkey Meat Production industry in recent time has experienced positive trends in demand for turkey and chicken meat. Of course, increasing health consciousness among American meat consumers has boosted consumption of white meat such as turkey and chicken, which is also more affordable than beef or pork.

Going forward, the industry will continue to enjoy appreciable growth and turkey and chicken farmers will keep smiling to the bank. Falling input prices will enable turkey and chicken farmers to increase production volumes; on the other hand, many farms will consolidate to gain the benefits of economies of scale.

In the United States of America, most poultry farmers have been functioning for more than ten years. They are often family enterprises passed down from one generation to another. The major barriers facing new entrants into the industry include the competitive nature of a contract based income system, the medium level of investment required and of course compliance with various environmental regulations.

The Chicken and Turkey Meat Production industry is indeed a very large industry and pretty much thriving in all parts of the world. Statistics has it that in the United States of America alone, there are about 38,065 licensed and registered chicken and turkey meat production companies directly responsible for employing about 56,306 employees.

The industry rakes in a whooping sum of $34 billion annually with an annual growth rate projected at 2.7 percent. It is important to state that there are no establishments with a lion share in this industry; every turkey and chicken farm can compete favorably.

Statistics also has it that an estimate of about 35 companies are involved in the business of raising, processing and marketing chickens on a commercial level; they export live chickens, processed chickens and eggs to other countries of the world.

It is on record that Americans consume more chicken than anyone else in the world – more than 90 pounds per capita in 2015 – the number one protein consumed in the United States. So also, in 2015, almost 9 billion broiler chickens weighing 53 billion pounds, live – weight, were produced. More than 40 billion pounds of chicken products were marketed, measured on a ready-to-cook basis.

The United States has the largest broiler chicken industry in the world, and about 19 percent of egg and chicken produced were exported to other countries in 2015. Research conducted shows that the top 5 broiler producing states in the US are Georgia, Arkansas, Alabama, North Carolina and Mississippi.

If you are looking towards leveraging on the agriculture industry to generate huge income, then one of your best bet is to start a broiler farming business.

One thing is certain about starting a broiler farming business, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell your broiler cum chicken meat because there are always food processing companies and consumers out there who are ready to buy from you.

2. Executive Summary

Teddy Bright® Poultry Farms, LLC is a world – class poultry farm company with strong bias for rearing broilers. Our poultry farm will be based in the outskirt of Santa Fe, New Mexico – United States. We have done our detailed market research and feasibility studies and we were able to secure hundred hectares of land to start our poultry/broiler farm and chicken meat production business.

Our broiler farm is going to be a standard commercial poultry farm and will be involved in raising, processing and marketing broiler – chicken meat on a commercial level; we will export live broiler – chickens, and processed and packaged chicken meat to other countries of the world.

We are in the commercial broiler farming and chicken meat production line of business because we want to leverage on the vast opportunities available in the agriculture industry, to contribute our quota in growing the U.S. economy, in national food production, and also to export live broiler – chicken and processed and packaged chicken from the United States to other countries of the world.

Teddy Bright® Poultry Farms, LLC is well positioned to become one of the leading commercial broiler- chicken farms in the United States of America, which is why we have been able to source for the best hands and machines to run the company with.

We have put process and strategies in place that will help us employ best practices when it comes to commercial poultry farming, chicken meat processing and packaging as required by the regulating bodies in the United States of America.

At Teddy Bright® Poultry Farms, LLC, our customer’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living.

Teddy Bright® Poultry Farms, LLC is a privately registered commercial poultry farm and chicken meat processing and packaging company that is owned by Mr. Teddy Bright and his immediate family members. The poultry farm will be fully financed by the owner – Mr. Teddy Bright and his immediate family members at least for a period of time.

Before starting Teddy Bright® Poultry Farms, LLC, Mr. Teddy Bright gathered robust experience working for some of the top brands in the poultry farms industry in the United States of America. He is of course well experienced and highly qualified to run this type of business.

3. Our Products and Services

Teddy Bright® Poultry Farms, LLC is a standard commercial poultry farms and broiler – chicken meat processing and packaging company that is committed to raising chickens (broiler) for both the United States’ market and the global market.

We are in the commercial poultry farms and chicken meat production line of business to make profits and we are going to do all we can to achieve our business goals, aim and objectives. These are the areas we will concentrate on in our commercial poultry farms. If need arises we will definitely add more poultry produce to our list;

• Raising, processing and marketing broilers (chickens) on a commercial level; we export live chickens (broilers), and processed and well packaged chicken meat to other countries of the world.  

4. Our Mission and Vision Statement

• Our Vision is to become one of the leading commercial poultry farm and chicken meat production brands not just in the United States of America but also on the global stage.
• Teddy Bright® Poultry Farms, LLC is a world class and registered commercial poultry farms and chicken meat production company that is committed to raising broiler-chickens and producing chicken meat for both the United States’ market and the global market.
• We want our live broiler-chickens and well processed and packaged chicken meat to flood the nooks and crannies of the United States and other countries of the world.

Our Business Structure

Teddy Bright® Poultry Farms, LLC is a privately owned and managed commercial poultry farm and chicken meat production business that intend starting small in Santa Fe – New Mexico, but hope to grow big in order to compete favorably with leading commercial poultry farms and egg production companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Teddy Bright® Poultry Farms, LLC, we will ensure that we hire people that are qualified, hardworking, and creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Operating Officer

General Poultry Farm Manager

Human Resources and Admin Manager

• Accountant / Cashier
• Sales and Marketing Executive
• Field Employees
• Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization.
• Responsible for the planning, management and coordinating all farm activities across the various sections on behalf of the organization
• Supervises other section managers
• Ensures compliance during project executions
• Providing advice on the management of farming activities across all section
• Responsible for carrying out risk assessment
• Using IT systems and software to keep track of people and progress of the growth of chickens and other birds
• Responsible for overseeing the accounting, costing and sale of poultry farm produce
• Represent the organization’s interest at various stakeholders’ meetings
• Ensures that broiler farming goals desired result are achieved, the most efficient resources (manpower, equipment, tools and chemicals et al) are utilized and different interests involved are satisfied. Responsible for preparing financial reports, budgets, and financial statements for the organization
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of the daily office

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides management with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis
• Performs cash management, general ledger accounting, and financial reporting for one or more properties
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Teddy Bright® Poultry Farms, LLC
• Serves as internal auditor for Teddy Bright® Poultry Farms, LLC.

Sales and Marketing Manager

• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Create new markets cum businesses for the organization
• Empower and motivates the sales team to meet and surpass agreed targets

Field Workers/Contract Staff

• Responsible for feeding chickens and other birds as instructed by the supervisor
• Responsible for cleaning poultry and the entire environment
• Change the water for the broilers as instructed by the supervisor on a regular basis
• Handles poultry farm implements and machines (hatchery) as instructed by the section manager/supervisor
• Assist in handling the chicken and other birds et al
• Carries out task in line with the stated job description
• Assist in transport working tools and equipment from the poultry farm and back to the designated store room
• Handles any other duties as assigned by the line manager

Front Desk/Customer’s Service Officer

• Welcomes clients and potential clients by greeting them in person, online or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the creative director in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information are supplied to clients when they make enquiries.

6. SWOT Analysis

Teddy Bright® Poultry Farms, LLC do not intend to launch out with trial and error hence the need to conduct a proper SWOT analysis.

We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard commercial poultry farm and chicken meat production company that will favorably compete with leading commercial poultry farms and egg production companies like Cal – Maine, Land O’Lake, Inc., Michael Foods and Rose Acres Farms in the United States of America and in other parts of the world.

We engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured commercial poultry farm and chicken meat production company that can favorably compete in the highly competitive commercial poultry farms and chicken meat production industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Teddy Bright® Poultry Farms, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Teddy Bright® Poultry Farms, LLC.

Our strength as a commercial poultry farm and chicken meat production company is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the industry; suppliers of poultry feeds and medications and buyers of live broilers (chickens) and chicken meat within and outside of the United States of America.

We have some of the latest commercial poultry farming tools and equipment that will help us raise and produce broilers in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in Santa Fe – New Mexico in our payroll.

Our weakness could be that we are a new commercial poultry farm and chicken meat production company in the United States, and perhaps it might take us sometime to attract big time customers in the industry. We are aware of this and from our projection will overcome this weakness with time and turn it to a major advantage for the business.

• Opportunities:

The opportunities that are available to us as a standard commercial poultry farm and chicken meat production company cannot be quantified.

We know that there are loads of households and businesses such as grocery stores, hotels and fast food restaurants that can’t do without a daily supply of live chicken and processed chicken meat. We are well positioned to take advantage of this opportunity.

Some of the threats and challenges that we are likely going to face when we start our own commercial poultry farm and chicken meat production company are global economic downturn that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), unfavorable government policies and the arrival of a competitor (a commercial farm that engages in the rearing of chickens and other birds) within same location.

7. MARKET ANALYSIS

• Market Trends

The Poultry and Chicken Meat Production industry has greatly benefited from campaigns advertising the health benefits of chickens and eggs as a good source of protein.

No doubt, the increased demand of chicken and eggs from households and food related businesses and of course the growing popularity of specialty and processed chicken meat have rapidly improved revenue growth for the industry. In the face of this growth, profit margin has suffered from rising feed costs and also regulations regarding animal welfare.

8. Our Target Market

Indeed, the target market of those who are the end consumer of commercial poultry farm produce and also those who benefit from the business value chain of the poultry farming and chicken meat production industry is all encompassing; it is far – reaching.

Every household consumes produce from commercial poultry farms be it chicken or egg. So also, almost all hotels and fast food restaurants sell meals made with chicken and eggs. In essence a commercial poultry farmer cum broiler farm should be able to sell his or her chickens to as many people as possible.

In view of that, we have positioned our business to attract consumers of chickens not just in the United States of America alone but also other parts of the world. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations we set for the business.

Below is a list of the people and businesses that we will market our live chickens and processed chicken meat to;

• Individuals
• Restaurants
• Fast food eateries
• Agriculture merchants

Our competitive advantage

It is easier to find entrepreneur flocking towards an industry that is known to generate consistent income which is why there are more commercial poultry farmers in the United States of America and of course in most parts of the world.

For example, Statistics has it that there are 2.2 million farms in the United States of America covering an area of 922 million acres. These goes to show that there are an appreciable number of farmers in the United States of America but that does not mean that there is stiff competition in the industry.

As a matter of fact, entrepreneurs are encouraged by the government to embrace commercial farming cum poultry farming and egg production business. This is so because part of the success of any nation is her ability to cultivate her own food and also export to other nations of the world.

Teddy Bright® Poultry Farms, LLC is fully aware that there are competitions when it comes to selling commercial farm produce all over the globe, which is why we decided to carry out thorough market research so as to know how to take advantage of the available market in the United States and in other parts of the world.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable poultry farming and egg production processes that can help us sell our produce at competitive prices, good network and excellent relationship management.

Another competitive advantage that we are bringing to the industry is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the industry; both suppliers of poultry feeds and medications and buyers of live chicken and processed chicken meat within and outside of the United States of America.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Teddy Bright® Poultry Farms, LLC is in the poultry farms and chicken meat production line of business for the purpose of maximizing profit hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives. Below are the sources we intend exploring to generate income for Teddy Bright® Poultry Farms, LLC;

• Raising, processing and marketing broilers (chickens) on a commercial level.
• Exporting live chickens (broilers), and processed and well packaged chicken meat to other countries of the world.

10. Sales Forecast

From the survey conducted, we were able to discover that the sales generated by a commercial poultry farm and chicken meat production business depends on the size of the poultry farm, the types of birds available in the poultry and of course the size of their marketing network.

We have perfected our sales and marketing strategies and we are quite optimistic that we will meet or even surpass our set sales target of generating enough income/profits from the first year of operation and build the business from survival to sustainability with the shortest period of time.

We have been able to critically examine the poultry farms and chicken meat production business, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projections are based on information gathered on the field and some workable assumptions as well with respect to the nature of commercial poultry farm and chicken meat production business that we run. Below are the projections that we were able to come up with for the first three years of running Teddy Bright® Poultry Farms, LLC;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $600,000
• Third Fiscal Year-: $900,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), and unfavorable government policies. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are quite aware that the reason why some commercial poultry farms and chicken meat production companies hardly make good profit is their inability to sell off chicken meat as at when due.

Our sales and marketing team will be recruited based on their vast experience in the poultry farming and chicken meat production industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Teddy Bright® Poultry Farms, LLC.

Over and above, we have perfected our sales and marketing strategies first by networking with agriculture merchants and businesses that rely on daily supply of live chicken and processed chicken meat from poultry farms and chicken meat production industry who are likely to become our customers.

In summary, Teddy Bright® Poultry Farms, LLC will adopt the following strategies in marketing our commercial farm produce;

• Introduce our business by sending introductory letters alongside our brochure to stakeholders in the agriculture industry, grocery stores, households, hotels and restaurants and agriculture produce merchants et al.
• Advertise our business in agriculture and food related magazines and websites
• List our commercial poultry farms and chicken meat production business on yellow pages ads
• Attend related agriculture and food expos, seminars, and business fairs et al
• Leverage on the internet to promote our business
• Engage in direct marketing
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.

We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our commercial poultry farm and chicken meat production business. Below are the platforms we will leverage on to boost our commercial poultry farm and chicken meat production brand and to promote and advertise our business;

• Place adverts on community based newspapers, radio and TV stations
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business
• Ensure that our we position our banners and billboards in strategic positions all around Santa Fe – New Mexico
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, landlord associations and grocery stores by calling them up and informing them of Teddy Bright® Poultry Farms, LLC and the poultry produce we sell
• Advertise our business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and trucks and ensure that all our staff wear our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

If you want to get the right pricing for your live chicken and chicken meat, then you should ensure that you choose a good location for commercial poultry farm and chicken meat production business, choose a good breed of broiler that will guarantee bountiful harvest, cut the cost of running your poultry farm to the barest minimum

And of course try as much as possible to attract buyers to your poultry farm as against taking your live broilers – chickens to the market to source for buyers; with this, you would have successfully eliminated the cost of transporting the goods to the market and other logistics.

We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers for all our chickens is to sell them at competitive prices hence we will do all we can to ensure that the prices of our poultry farm produce are going to be what other commercial poultry farmers would look towards beating.

One thing is certain, the nature of commercial poultry farming makes it possible for poultry farmers to place prices for their live chicken based on their discretion without following the benchmark in the industry. The truth is that it is one of the means to avoid running at a loss.

• Payment Options

The payment policy adopted by Teddy Bright® Poultry Farms, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Teddy Bright® Poultry Farms, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards/Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

We have chosen banking platforms that will enable our clients make payment for our live chicken and processed chicken meat purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our live broilers and processed chicken meat.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting/leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a commercial poultry (broiler) farm and chicken meat production business; it might differ in other countries due to the value of their money. Below are some of the basic areas we will spend our start – up capital in setting up our commercial poultry (broiler) farm;

• The total fee for incorporating the business (commercial broiler farm) in United States of America – $750
• The amount needed to acquire/lease a farm land – $50,000
• The amount required for preparing the farm land (poultry fencing et al) – $30,000
• Legal expenses for obtaining licenses and permits as well as the accounting services software, P.O.S machines and other software – $3,300
• Marketing promotion expenses for the grand opening of Teddy Bright® Poultry Farms, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580
• The total cost for hiring a business consultant – $2,500
• The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400
• The amount required for the purchase of the first set of chickens – $10,000
• The cost for acquiring the required working tools and equipment/machines/hatchery et al – $50,000
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The cost of launching an official Website – $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of $500,000 to start a standard commercial poultry farm and chicken meat production business in the United States of America.

Generating Funds/Startup Capital for Teddy Bright® Poultry Farms, LLC

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a business such as commercial poultry farming.

No doubt raising start – up capital for a business might not come cheap, but it is a task that an entrepreneur must go through.

Teddy Bright® Poultry Farms, LLC is a family business that is solely owned and financed by Teddy Bright and his immediate family members. They do not intend to welcome any external business partners which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B:  We have been able to generate about $150,000 ( Personal savings $100,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $350,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business closes shop.

One of our major goals of starting Teddy Bright® Poultry Farms, LLC is to build a business that will survive off its own cash flow without the need of injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our live broiler – chickens and processed and packaged chicken meat a little bit cheaper than what is obtainable in the market and we are well prepared to survive on a lower profit margin for a while.

Teddy Bright® Poultry Farms, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of farm land and building of standard poultry (cages): In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Application for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party/launching party planning: In Progress
• Compilation of our list of products that will be available in our store: Completed
• Establishing business relationship with vendors – key players in the industry: In Progress

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Poultry Farm Business Plan Sample (With Financial Template)

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This is a sample business plan for a poultry farm based in Nigeria. The sample business name used is Nutrichic Farms. 

The business operates a poultry farm that breeds broiler and layer chickens, and is located in Nasarawa state.

The business plan outline used is a simple business plan that follows a standard business summary template used by most business schools and is usable for applying for loans, grants, and equity funding.

You can use this business plan as a guide to develop a business plan for your poultry business.

Introduction

Nutrichic Farms is a poultry farm located in Nasarawa state, Nigeria. We rear broiler and layer chickens for eggs and meat production and sales.

Through our farm, we produce healthy chickens and eggs, which are distributed at local markets in Nasarawa and other neighboring states.

Business Analysis

Nutrichic Farms operates a lean model poultry farm that houses a chicken shelter and a feed production chamber.

We produce our chicken feeds in-house to reduce cost of breeding and to ensure healthy nutrition for our chickens.

This ensures that our layer chickens lay more eggs, and our broilers are ready for sale as quickly as possible.

To ensure a fast and efficient sales process for our eggs and chickens, we have a distributor network that consists of 20 egg distributors and 15 chicken distributors within Nasarawa.

This makes our sales process faster and remittance of payments more accountable.

We are looking to make our production and distribution even more efficient by procuring more feed production machines and distribution vans for transporting our products to the market.

Product Pricing

Our fresh eggs are sold at a wholesale price of 720 Naira per crate. Our mature broilers are sold at a wholesale price of 1,500 Naira, while our old layers are sold at a wholesale price of 1,300 Naira.

On the average, we sell 65 crates of eggs, and 80 chickens per week.

Business Model & Profitability

Business model.

Our business model focuses on producing healthy chickens and eggs, reducing production costs, utilizing competitive price points, and being fast to market by leveraging our distributor network.

Expected annual customers

Since we already operate a direct B2B sales model using our distributor network, our customer base is already set. 

We have 20 egg distributors and 15 chicken distributors already. Once we increase our production capacity, we’ll be able to triple this number and grow our sales.

Estimated Annual Revenue

Currently, we are able to distribute 65 crates of eggs and 80 chickens per week, which brings us an annual revenue of 2.4 million Naira and 5.8 million Naira.

We estimate that our total annual revenue of 8.2 million can be tripled once we scale our production and make our distribution more efficient.

Production & Distribution Cost

Our production costs include procuring day-old chickens for 100 Naira each, raw materials for feed production, vaccination, and fuel to power the production plant, pump water, and power the chicken shelter.

Our distribution costs include weekly transportation, logistics and other miscellaneous expenses.

Profit Margin

Currently, our profit margin stands at 65% but we are looking to scale that up to 80% once we begin the next phase of our expansion plans.

Nutrichic Farms was launched by Solomon, who is currently the CEO of the business.

Solomon has a background in agric economics and farming, and has been managing his family farm since the past 20 years.

The current business has remained a family holding, with staff consisting mainly of family members.

Other team members include Mr. Hassan, the feed plant technician; Mr. Kehinde, the truck driver and distribution head, and Ms. Victoria, our quality control and business development manager.

Each person on this team brings a unique skill set that is required to drive the business forward and fulfill the needs of our customers.

Business Journey

Nutrichic Farms was launched in 2015 by Solomon due to his passion for poultry and farming.

The business was launched with a capital of 300,000 Naira, which purchased 50 birds, built a makeshift chicken shelter, and purchased some chicken feeds.

Over the past 5 years, Nutrichic Farms has grown so much that we have been able to build a larger and more standard chicken shelter, drilled a borehole, and started our own feed production.

Since then, we have sold over 30,000 chickens and 10,000 crates of eggs, making sales of over 10 million Naira.

In that time, we have also implemented our strategy for business development and grown our distributor network. We are hoping to grow this network further in the next phase of our business.

Market Analysis

Market size/target audience.

According to Sahelcp, the poultry market in Nigeria is worth 80 billion Naira.

We estimate that the poultry market in Nasarawa and its environs is worth 0.5% of the total poultry market in Nigeria.

Hence, our market size is estimated to be worth 400 million Naira. 

With the population in Nasarawa growing impressively year-on-year, we estimate that our target customers comprise over 4,000 retailers of chickens and eggs, and over 1.5 million consumers of chicken and egg.

Marketing Plan

Our marketing plan involves incentivizing and leveraging our distributor network.

We want to help these distributors of chicken and egg get the right products promptly at the right prices and to make more profit.

We plan to grow our distributor network to at least 2,000 distributors in the next 2 years.

This would help us boost sales and collect better feedback on the needs of retailers and final consumers.

SWOT Analysis

Strengths: Our Strengths lie in our strategic distributor network, strong business efficiency, and growing brand.

Weaknesses: Our identified weak areas are limited markets due to physical nature of business, and Poor transport infrastructure which relies too much on external logistics partners.

Opportunity: Our identified opportunities include the growing population and demand for chicken and eggs, strong local brand identity, and the room for growth in our production and distribution.

Threats: We see threats to our business in different areas such as individual sellers in the market competing on price, logistics partners failing on deliveries, and wholesalers buying from outside the state.

Business Needs

Nutrichic Farms is in need of funds to purchase more machinery for our feed plant, purchase trucks for our distribution, and marketing to grow our distributor network.

We plan to grow our distributor network to at least 2,000 distributors in order to capture more market share and consolidate our brand positioning.

If these requirements are met, it would help us meet our business & financial goals.

Future Plans 

Over the next two years, we plan to grow our distributor network from less than 50 to 2,000.

This would help us capture a wider segment of the market, triple our sales, and enjoy a strong market advantage. 

Cash Flow Projection

To create a cash flow Projection for your poultry farm business plan, click here to use our Simple Financial Template .

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Chijioke Solomon

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PROPOSAL FOR BUSINESS PLAN OF POULTRY FARM

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[Pdf Sample] Poultry Farming Business Plan In Kenya Docx

Starting a poultry farming business in Kenya can be a lucrative venture, given the country’s growing demand for poultry products. This article aims to provide you with a comprehensive business plan for poultry farming in Kenya.

Whether you are a beginner or an experienced farmer looking to expand your operations, this guide will walk you through the essential steps and considerations to ensure a successful and profitable poultry farming venture.

[Pdf Sample] Business Plan Proposal For Poultry Farming In Kenya Docx

To write a business plan, here is a breakdown of how it should be structured and what should be in each category. After this instruction, I will provide you with a sample of one I wrote for my farm, let us go:

Read Also:  [Pdf Sample] Palm Oil Farming & Production Business Plan Docx

Executive Summary

Market research and analysis.

Conducting thorough market research is crucial before starting a poultry farming business . This section delves into analyzing the demand and supply dynamics of the poultry market in Kenya. It includes factors such as consumer trends, competition, pricing strategies, and potential risks. By understanding the market landscape, you can make informed decisions regarding product positioning and target markets.

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Farm Setup and Infrastructure

Breeds and selection.

Choosing the right poultry breeds is crucial to maximize productivity and profitability. This section provides an overview of the different chicken breeds suitable for commercial poultry farming in Kenya. Factors such as egg production, meat quality, disease resistance, and adaptability to local conditions are discussed to help you make informed decisions.

Feeding and Nutrition

Proper feeding and nutrition are vital for the growth and health of your poultry . This section explores the various types of poultry feeds , including their composition and nutritional requirements. It also discusses feeding strategies, feed formulation , and cost-effective approaches to optimize feed utilization.

Disease Control and Biosecurity

Maintaining a disease-free environment is essential to prevent outbreaks and ensure the well-being of your poultry flock. This section focuses on disease control measures, vaccination schedules, biosecurity protocols, and hygiene practices. By implementing effective biosecurity measures, you can minimize the risk of diseases and protect your investment.

Poultry Housing and Equipment

Poultry farm management.

Efficient farm management is crucial for the smooth operation of your poultry farm. This section covers topics such as flock management, record-keeping, monitoring growth and production parameters, and ensuring optimal conditions for your poultry. Effective management practices will help you identify and address issues promptly, leading to increased productivity and profitability.

Marketing and Sales Strategies

Financial planning and projections.

Creating a comprehensive financial plan is essential to assess the feasibility and profitability of your poultry farming business . This section covers aspects such as startup costs, operational expenses, revenue projections, and return on investment. By conducting thorough financial analysis, you can make informed decisions and secure funding if required.

Risks and Challenges

Every business faces risks and challenges, and poultry farming is no exception. This section identifies potential risks such as disease outbreaks, market volatility, feed price fluctuations, and regulatory changes. It also discusses strategies to mitigate these risks and ensure the long-term sustainability of your poultry farming venture.

Here is a Download Links to The Poultry Farming Business Plan in Kenya

How much capital do I need to start a poultry farming business in Kenya?

What is the typical lifespan of a chicken in commercial poultry farming, are there any government regulations or permits required for poultry farming in kenya.

Yes, there are specific regulations and permits that need to be obtained before starting a poultry farming business . It is essential to consult with local agricultural authorities or experts to ensure compliance with the necessary legal requirements.

How can I market and sell my poultry products effectively?

What are the common diseases that affect poultry in kenya, and how can i prevent them.

In conclusion, starting a poultry farming business in Kenya offers significant opportunities for entrepreneurs and farmers. By following this comprehensive business plan , you can lay a strong foundation for a successful and profitable venture. Remember to adapt and innovate based on market trends and evolving consumer demands to stay competitive in the poultry industry.

Author: Adewebs

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