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What is a Hypothesis – Types, Examples and Writing Guide

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What is a Hypothesis

Definition:

Hypothesis is an educated guess or proposed explanation for a phenomenon, based on some initial observations or data. It is a tentative statement that can be tested and potentially proven or disproven through further investigation and experimentation.

Hypothesis is often used in scientific research to guide the design of experiments and the collection and analysis of data. It is an essential element of the scientific method, as it allows researchers to make predictions about the outcome of their experiments and to test those predictions to determine their accuracy.

Types of Hypothesis

Types of Hypothesis are as follows:

Research Hypothesis

A research hypothesis is a statement that predicts a relationship between variables. It is usually formulated as a specific statement that can be tested through research, and it is often used in scientific research to guide the design of experiments.

Null Hypothesis

The null hypothesis is a statement that assumes there is no significant difference or relationship between variables. It is often used as a starting point for testing the research hypothesis, and if the results of the study reject the null hypothesis, it suggests that there is a significant difference or relationship between variables.

Alternative Hypothesis

An alternative hypothesis is a statement that assumes there is a significant difference or relationship between variables. It is often used as an alternative to the null hypothesis and is tested against the null hypothesis to determine which statement is more accurate.

Directional Hypothesis

A directional hypothesis is a statement that predicts the direction of the relationship between variables. For example, a researcher might predict that increasing the amount of exercise will result in a decrease in body weight.

Non-directional Hypothesis

A non-directional hypothesis is a statement that predicts the relationship between variables but does not specify the direction. For example, a researcher might predict that there is a relationship between the amount of exercise and body weight, but they do not specify whether increasing or decreasing exercise will affect body weight.

Statistical Hypothesis

A statistical hypothesis is a statement that assumes a particular statistical model or distribution for the data. It is often used in statistical analysis to test the significance of a particular result.

Composite Hypothesis

A composite hypothesis is a statement that assumes more than one condition or outcome. It can be divided into several sub-hypotheses, each of which represents a different possible outcome.

Empirical Hypothesis

An empirical hypothesis is a statement that is based on observed phenomena or data. It is often used in scientific research to develop theories or models that explain the observed phenomena.

Simple Hypothesis

A simple hypothesis is a statement that assumes only one outcome or condition. It is often used in scientific research to test a single variable or factor.

Complex Hypothesis

A complex hypothesis is a statement that assumes multiple outcomes or conditions. It is often used in scientific research to test the effects of multiple variables or factors on a particular outcome.

Applications of Hypothesis

Hypotheses are used in various fields to guide research and make predictions about the outcomes of experiments or observations. Here are some examples of how hypotheses are applied in different fields:

  • Science : In scientific research, hypotheses are used to test the validity of theories and models that explain natural phenomena. For example, a hypothesis might be formulated to test the effects of a particular variable on a natural system, such as the effects of climate change on an ecosystem.
  • Medicine : In medical research, hypotheses are used to test the effectiveness of treatments and therapies for specific conditions. For example, a hypothesis might be formulated to test the effects of a new drug on a particular disease.
  • Psychology : In psychology, hypotheses are used to test theories and models of human behavior and cognition. For example, a hypothesis might be formulated to test the effects of a particular stimulus on the brain or behavior.
  • Sociology : In sociology, hypotheses are used to test theories and models of social phenomena, such as the effects of social structures or institutions on human behavior. For example, a hypothesis might be formulated to test the effects of income inequality on crime rates.
  • Business : In business research, hypotheses are used to test the validity of theories and models that explain business phenomena, such as consumer behavior or market trends. For example, a hypothesis might be formulated to test the effects of a new marketing campaign on consumer buying behavior.
  • Engineering : In engineering, hypotheses are used to test the effectiveness of new technologies or designs. For example, a hypothesis might be formulated to test the efficiency of a new solar panel design.

How to write a Hypothesis

Here are the steps to follow when writing a hypothesis:

Identify the Research Question

The first step is to identify the research question that you want to answer through your study. This question should be clear, specific, and focused. It should be something that can be investigated empirically and that has some relevance or significance in the field.

Conduct a Literature Review

Before writing your hypothesis, it’s essential to conduct a thorough literature review to understand what is already known about the topic. This will help you to identify the research gap and formulate a hypothesis that builds on existing knowledge.

Determine the Variables

The next step is to identify the variables involved in the research question. A variable is any characteristic or factor that can vary or change. There are two types of variables: independent and dependent. The independent variable is the one that is manipulated or changed by the researcher, while the dependent variable is the one that is measured or observed as a result of the independent variable.

Formulate the Hypothesis

Based on the research question and the variables involved, you can now formulate your hypothesis. A hypothesis should be a clear and concise statement that predicts the relationship between the variables. It should be testable through empirical research and based on existing theory or evidence.

Write the Null Hypothesis

The null hypothesis is the opposite of the alternative hypothesis, which is the hypothesis that you are testing. The null hypothesis states that there is no significant difference or relationship between the variables. It is important to write the null hypothesis because it allows you to compare your results with what would be expected by chance.

Refine the Hypothesis

After formulating the hypothesis, it’s important to refine it and make it more precise. This may involve clarifying the variables, specifying the direction of the relationship, or making the hypothesis more testable.

Examples of Hypothesis

Here are a few examples of hypotheses in different fields:

  • Psychology : “Increased exposure to violent video games leads to increased aggressive behavior in adolescents.”
  • Biology : “Higher levels of carbon dioxide in the atmosphere will lead to increased plant growth.”
  • Sociology : “Individuals who grow up in households with higher socioeconomic status will have higher levels of education and income as adults.”
  • Education : “Implementing a new teaching method will result in higher student achievement scores.”
  • Marketing : “Customers who receive a personalized email will be more likely to make a purchase than those who receive a generic email.”
  • Physics : “An increase in temperature will cause an increase in the volume of a gas, assuming all other variables remain constant.”
  • Medicine : “Consuming a diet high in saturated fats will increase the risk of developing heart disease.”

Purpose of Hypothesis

The purpose of a hypothesis is to provide a testable explanation for an observed phenomenon or a prediction of a future outcome based on existing knowledge or theories. A hypothesis is an essential part of the scientific method and helps to guide the research process by providing a clear focus for investigation. It enables scientists to design experiments or studies to gather evidence and data that can support or refute the proposed explanation or prediction.

The formulation of a hypothesis is based on existing knowledge, observations, and theories, and it should be specific, testable, and falsifiable. A specific hypothesis helps to define the research question, which is important in the research process as it guides the selection of an appropriate research design and methodology. Testability of the hypothesis means that it can be proven or disproven through empirical data collection and analysis. Falsifiability means that the hypothesis should be formulated in such a way that it can be proven wrong if it is incorrect.

In addition to guiding the research process, the testing of hypotheses can lead to new discoveries and advancements in scientific knowledge. When a hypothesis is supported by the data, it can be used to develop new theories or models to explain the observed phenomenon. When a hypothesis is not supported by the data, it can help to refine existing theories or prompt the development of new hypotheses to explain the phenomenon.

When to use Hypothesis

Here are some common situations in which hypotheses are used:

  • In scientific research , hypotheses are used to guide the design of experiments and to help researchers make predictions about the outcomes of those experiments.
  • In social science research , hypotheses are used to test theories about human behavior, social relationships, and other phenomena.
  • I n business , hypotheses can be used to guide decisions about marketing, product development, and other areas. For example, a hypothesis might be that a new product will sell well in a particular market, and this hypothesis can be tested through market research.

Characteristics of Hypothesis

Here are some common characteristics of a hypothesis:

  • Testable : A hypothesis must be able to be tested through observation or experimentation. This means that it must be possible to collect data that will either support or refute the hypothesis.
  • Falsifiable : A hypothesis must be able to be proven false if it is not supported by the data. If a hypothesis cannot be falsified, then it is not a scientific hypothesis.
  • Clear and concise : A hypothesis should be stated in a clear and concise manner so that it can be easily understood and tested.
  • Based on existing knowledge : A hypothesis should be based on existing knowledge and research in the field. It should not be based on personal beliefs or opinions.
  • Specific : A hypothesis should be specific in terms of the variables being tested and the predicted outcome. This will help to ensure that the research is focused and well-designed.
  • Tentative: A hypothesis is a tentative statement or assumption that requires further testing and evidence to be confirmed or refuted. It is not a final conclusion or assertion.
  • Relevant : A hypothesis should be relevant to the research question or problem being studied. It should address a gap in knowledge or provide a new perspective on the issue.

Advantages of Hypothesis

Hypotheses have several advantages in scientific research and experimentation:

  • Guides research: A hypothesis provides a clear and specific direction for research. It helps to focus the research question, select appropriate methods and variables, and interpret the results.
  • Predictive powe r: A hypothesis makes predictions about the outcome of research, which can be tested through experimentation. This allows researchers to evaluate the validity of the hypothesis and make new discoveries.
  • Facilitates communication: A hypothesis provides a common language and framework for scientists to communicate with one another about their research. This helps to facilitate the exchange of ideas and promotes collaboration.
  • Efficient use of resources: A hypothesis helps researchers to use their time, resources, and funding efficiently by directing them towards specific research questions and methods that are most likely to yield results.
  • Provides a basis for further research: A hypothesis that is supported by data provides a basis for further research and exploration. It can lead to new hypotheses, theories, and discoveries.
  • Increases objectivity: A hypothesis can help to increase objectivity in research by providing a clear and specific framework for testing and interpreting results. This can reduce bias and increase the reliability of research findings.

Limitations of Hypothesis

Some Limitations of the Hypothesis are as follows:

  • Limited to observable phenomena: Hypotheses are limited to observable phenomena and cannot account for unobservable or intangible factors. This means that some research questions may not be amenable to hypothesis testing.
  • May be inaccurate or incomplete: Hypotheses are based on existing knowledge and research, which may be incomplete or inaccurate. This can lead to flawed hypotheses and erroneous conclusions.
  • May be biased: Hypotheses may be biased by the researcher’s own beliefs, values, or assumptions. This can lead to selective interpretation of data and a lack of objectivity in research.
  • Cannot prove causation: A hypothesis can only show a correlation between variables, but it cannot prove causation. This requires further experimentation and analysis.
  • Limited to specific contexts: Hypotheses are limited to specific contexts and may not be generalizable to other situations or populations. This means that results may not be applicable in other contexts or may require further testing.
  • May be affected by chance : Hypotheses may be affected by chance or random variation, which can obscure or distort the true relationship between variables.

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13 Different Types of Hypothesis

hypothesis definition and example, explained below

There are 13 different types of hypothesis. These include simple, complex, null, alternative, composite, directional, non-directional, logical, empirical, statistical, associative, exact, and inexact.

A hypothesis can be categorized into one or more of these types. However, some are mutually exclusive and opposites. Simple and complex hypotheses are mutually exclusive, as are direction and non-direction, and null and alternative hypotheses.

Below I explain each hypothesis in simple terms for absolute beginners. These definitions may be too simple for some, but they’re designed to be clear introductions to the terms to help people wrap their heads around the concepts early on in their education about research methods .

Types of Hypothesis

Before you Proceed: Dependent vs Independent Variables

A research study and its hypotheses generally examine the relationships between independent and dependent variables – so you need to know these two concepts:

  • The independent variable is the variable that is causing a change.
  • The dependent variable is the variable the is affected by the change. This is the variable being tested.

Read my full article on dependent vs independent variables for more examples.

Example: Eating carrots (independent variable) improves eyesight (dependent variable).

1. Simple Hypothesis

A simple hypothesis is a hypothesis that predicts a correlation between two test variables: an independent and a dependent variable.

This is the easiest and most straightforward type of hypothesis. You simply need to state an expected correlation between the dependant variable and the independent variable.

You do not need to predict causation (see: directional hypothesis). All you would need to do is prove that the two variables are linked.

Simple Hypothesis Examples

2. complex hypothesis.

A complex hypothesis is a hypothesis that contains multiple variables, making the hypothesis more specific but also harder to prove.

You can have multiple independent and dependant variables in this hypothesis.

Complex Hypothesis Example

In the above example, we have multiple independent and dependent variables:

  • Independent variables: Age and weight.
  • Dependent variables: diabetes and heart disease.

Because there are multiple variables, this study is a lot more complex than a simple hypothesis. It quickly gets much more difficult to prove these hypotheses. This is why undergraduate and first-time researchers are usually encouraged to use simple hypotheses.

3. Null Hypothesis

A null hypothesis will predict that there will be no significant relationship between the two test variables.

For example, you can say that “The study will show that there is no correlation between marriage and happiness.”

A good way to think about a null hypothesis is to think of it in the same way as “innocent until proven guilty”[1]. Unless you can come up with evidence otherwise, your null hypothesis will stand.

A null hypothesis may also highlight that a correlation will be inconclusive . This means that you can predict that the study will not be able to confirm your results one way or the other. For example, you can say “It is predicted that the study will be unable to confirm a correlation between the two variables due to foreseeable interference by a third variable .”

Beware that an inconclusive null hypothesis may be questioned by your teacher. Why would you conduct a test that you predict will not provide a clear result? Perhaps you should take a closer look at your methodology and re-examine it. Nevertheless, inconclusive null hypotheses can sometimes have merit.

Null Hypothesis Examples

4. alternative hypothesis.

An alternative hypothesis is a hypothesis that is anything other than the null hypothesis. It will disprove the null hypothesis.

We use the symbol H A or H 1 to denote an alternative hypothesis.

The null and alternative hypotheses are usually used together. We will say the null hypothesis is the case where a relationship between two variables is non-existent. The alternative hypothesis is the case where there is a relationship between those two variables.

The following statement is always true: H 0 ≠ H A .

Let’s take the example of the hypothesis: “Does eating oatmeal before an exam impact test scores?”

We can have two hypotheses here:

  • Null hypothesis (H 0 ): “Eating oatmeal before an exam does not impact test scores.”
  • Alternative hypothesis (H A ): “Eating oatmeal before an exam does impact test scores.”

For the alternative hypothesis to be true, all we have to do is disprove the null hypothesis for the alternative hypothesis to be true. We do not need an exact prediction of how much oatmeal will impact the test scores or even if the impact is positive or negative. So long as the null hypothesis is proven to be false, then the alternative hypothesis is proven to be true.

5. Composite Hypothesis

A composite hypothesis is a hypothesis that does not predict the exact parameters, distribution, or range of the dependent variable.

Often, we would predict an exact outcome. For example: “23 year old men are on average 189cm tall.” Here, we are giving an exact parameter. So, the hypothesis is not composite.

But, often, we cannot exactly hypothesize something. We assume that something will happen, but we’re not exactly sure what. In these cases, we might say: “23 year old men are not on average 189cm tall.”

We haven’t set a distribution range or exact parameters of the average height of 23 year old men. So, we’ve introduced a composite hypothesis as opposed to an exact hypothesis.

Generally, an alternative hypothesis (discussed above) is composite because it is defined as anything except the null hypothesis. This ‘anything except’ does not define parameters or distribution, and therefore it’s an example of a composite hypothesis.

6. Directional Hypothesis

A directional hypothesis makes a prediction about the positivity or negativity of the effect of an intervention prior to the test being conducted.

Instead of being agnostic about whether the effect will be positive or negative, it nominates the effect’s directionality.

We often call this a one-tailed hypothesis (in contrast to a two-tailed or non-directional hypothesis) because, looking at a distribution graph, we’re hypothesizing that the results will lean toward one particular tail on the graph – either the positive or negative.

Directional Hypothesis Examples

7. non-directional hypothesis.

A non-directional hypothesis does not specify the predicted direction (e.g. positivity or negativity) of the effect of the independent variable on the dependent variable.

These hypotheses predict an effect, but stop short of saying what that effect will be.

A non-directional hypothesis is similar to composite and alternative hypotheses. All three types of hypothesis tend to make predictions without defining a direction. In a composite hypothesis, a specific prediction is not made (although a general direction may be indicated, so the overlap is not complete). For an alternative hypothesis, you often predict that the even will be anything but the null hypothesis, which means it could be more or less than H 0 (or in other words, non-directional).

Let’s turn the above directional hypotheses into non-directional hypotheses.

Non-Directional Hypothesis Examples

8. logical hypothesis.

A logical hypothesis is a hypothesis that cannot be tested, but has some logical basis underpinning our assumptions.

These are most commonly used in philosophy because philosophical questions are often untestable and therefore we must rely on our logic to formulate logical theories.

Usually, we would want to turn a logical hypothesis into an empirical one through testing if we got the chance. Unfortunately, we don’t always have this opportunity because the test is too complex, expensive, or simply unrealistic.

Here are some examples:

  • Before the 1980s, it was hypothesized that the Titanic came to its resting place at 41° N and 49° W, based on the time the ship sank and the ship’s presumed path across the Atlantic Ocean. However, due to the depth of the ocean, it was impossible to test. Thus, the hypothesis was simply a logical hypothesis.
  • Dinosaurs closely related to Aligators probably had green scales because Aligators have green scales. However, as they are all extinct, we can only rely on logic and not empirical data.

9. Empirical Hypothesis

An empirical hypothesis is the opposite of a logical hypothesis. It is a hypothesis that is currently being tested using scientific analysis. We can also call this a ‘working hypothesis’.

We can to separate research into two types: theoretical and empirical. Theoretical research relies on logic and thought experiments. Empirical research relies on tests that can be verified by observation and measurement.

So, an empirical hypothesis is a hypothesis that can and will be tested.

  • Raising the wage of restaurant servers increases staff retention.
  • Adding 1 lb of corn per day to cows’ diets decreases their lifespan.
  • Mushrooms grow faster at 22 degrees Celsius than 27 degrees Celsius.

Each of the above hypotheses can be tested, making them empirical rather than just logical (aka theoretical).

10. Statistical Hypothesis

A statistical hypothesis utilizes representative statistical models to draw conclusions about broader populations.

It requires the use of datasets or carefully selected representative samples so that statistical inference can be drawn across a larger dataset.

This type of research is necessary when it is impossible to assess every single possible case. Imagine, for example, if you wanted to determine if men are taller than women. You would be unable to measure the height of every man and woman on the planet. But, by conducting sufficient random samples, you would be able to predict with high probability that the results of your study would remain stable across the whole population.

You would be right in guessing that almost all quantitative research studies conducted in academic settings today involve statistical hypotheses.

Statistical Hypothesis Examples

  • Human Sex Ratio. The most famous statistical hypothesis example is that of John Arbuthnot’s sex at birth case study in 1710. Arbuthnot used birth data to determine with high statistical probability that there are more male births than female births. He called this divine providence, and to this day, his findings remain true: more men are born than women.
  • Lady Testing Tea. A 1935 study by Ronald Fisher involved testing a woman who believed she could tell whether milk was added before or after water to a cup of tea. Fisher gave her 4 cups in which one randomly had milk placed before the tea. He repeated the test 8 times. The lady was correct each time. Fisher found that she had a 1 in 70 chance of getting all 8 test correct, which is a statistically significant result.

11. Associative Hypothesis

An associative hypothesis predicts that two variables are linked but does not explore whether one variable directly impacts upon the other variable.

We commonly refer to this as “ correlation does not mean causation ”. Just because there are a lot of sick people in a hospital, it doesn’t mean that the hospital made the people sick. There is something going on there that’s causing the issue (sick people are flocking to the hospital).

So, in an associative hypothesis, you note correlation between an independent and dependent variable but do not make a prediction about how the two interact. You stop short of saying one thing causes another thing.

Associative Hypothesis Examples

  • Sick people in hospital. You could conduct a study hypothesizing that hospitals have more sick people in them than other institutions in society. However, you don’t hypothesize that the hospitals caused the sickness.
  • Lice make you healthy. In the Middle Ages, it was observed that sick people didn’t tend to have lice in their hair. The inaccurate conclusion was that lice was not only a sign of health, but that they made people healthy. In reality, there was an association here, but not causation. The fact was that lice were sensitive to body temperature and fled bodies that had fevers.

12. Causal Hypothesis

A causal hypothesis predicts that two variables are not only associated, but that changes in one variable will cause changes in another.

A causal hypothesis is harder to prove than an associative hypothesis because the cause needs to be definitively proven. This will often require repeating tests in controlled environments with the researchers making manipulations to the independent variable, or the use of control groups and placebo effects .

If we were to take the above example of lice in the hair of sick people, researchers would have to put lice in sick people’s hair and see if it made those people healthier. Researchers would likely observe that the lice would flee the hair, but the sickness would remain, leading to a finding of association but not causation.

Causal Hypothesis Examples

13. exact vs. inexact hypothesis.

For brevity’s sake, I have paired these two hypotheses into the one point. The reality is that we’ve already seen both of these types of hypotheses at play already.

An exact hypothesis (also known as a point hypothesis) specifies a specific prediction whereas an inexact hypothesis assumes a range of possible values without giving an exact outcome. As Helwig [2] argues:

“An “exact” hypothesis specifies the exact value(s) of the parameter(s) of interest, whereas an “inexact” hypothesis specifies a range of possible values for the parameter(s) of interest.”

Generally, a null hypothesis is an exact hypothesis whereas alternative, composite, directional, and non-directional hypotheses are all inexact.

See Next: 15 Hypothesis Examples

This is introductory information that is basic and indeed quite simplified for absolute beginners. It’s worth doing further independent research to get deeper knowledge of research methods and how to conduct an effective research study. And if you’re in education studies, don’t miss out on my list of the best education studies dissertation ideas .

[1] https://jnnp.bmj.com/content/91/6/571.abstract

[2] http://users.stat.umn.edu/~helwig/notes/SignificanceTesting.pdf

Chris

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

  • Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 15 Animism Examples
  • Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 10 Magical Thinking Examples
  • Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ Social-Emotional Learning (Definition, Examples, Pros & Cons)
  • Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ What is Educational Psychology?

2 thoughts on “13 Different Types of Hypothesis”

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Wow! This introductionary materials are very helpful. I teach the begginers in research for the first time in my career. The given tips and materials are very helpful. Chris, thank you so much! Excellent materials!

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You’re more than welcome! If you want a pdf version of this article to provide for your students to use as a weekly reading on in-class discussion prompt for seminars, just drop me an email in the Contact form and I’ll get one sent out to you.

When I’ve taught this seminar, I’ve put my students into groups, cut these definitions into strips, and handed them out to the groups. Then I get them to try to come up with hypotheses that fit into each ‘type’. You can either just rotate hypothesis types so they get a chance at creating a hypothesis of each type, or get them to “teach” their hypothesis type and examples to the class at the end of the seminar.

Cheers, Chris

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Chapter 20. Presentations

Introduction.

If a tree falls in a forest, and no one is around to hear it, does it make a sound? If a qualitative study is conducted, but it is not presented (in words or text), did it really happen? Perhaps not. Findings from qualitative research are inextricably tied up with the way those findings are presented. These presentations do not always need to be in writing, but they need to happen. Think of ethnographies, for example, and their thick descriptions of a particular culture. Witnessing a culture, taking fieldnotes, talking to people—none of those things in and of themselves convey the culture. Or think about an interview-based phenomenological study. Boxes of interview transcripts might be interesting to read through, but they are not a completed study without the intervention of hours of analysis and careful selection of exemplary quotes to illustrate key themes and final arguments and theories. And unlike much quantitative research in the social sciences, where the final write-up neatly reports the results of analyses, the way the “write-up” happens is an integral part of the analysis in qualitative research. Once again, we come back to the messiness and stubborn unlinearity of qualitative research. From the very beginning, when designing the study, imagining the form of its ultimate presentation is helpful.

Because qualitative researchers are motivated by understanding and conveying meaning, effective communication is not only an essential skill but a fundamental facet of the entire research project. Ethnographers must be able to convey a certain sense of verisimilitude, the appearance of true reality. Those employing interviews must faithfully depict the key meanings of the people they interviewed in a way that rings true to those people, even if the end result surprises them. And all researchers must strive for clarity in their publications so that various audiences can understand what was found and why it is important. This chapter will address how to organize various kinds of presentations for different audiences so that your results can be appreciated and understood.

In the world of academic science, social or otherwise, the primary audience for a study’s results is usually the academic community, and the primary venue for communicating to this audience is the academic journal. Journal articles are typically fifteen to thirty pages in length (8,000 to 12,000 words). Although qualitative researchers often write and publish journal articles—indeed, there are several journals dedicated entirely to qualitative research [1] —the best writing by qualitative researchers often shows up in books. This is because books, running from 80,000 to 150,000 words in length, allow the researcher to develop the material fully. You have probably read some of these in various courses you have taken, not realizing what they are. I have used examples of such books throughout this text, beginning with the three profiles in the introductory chapter. In some instances, the chapters in these books began as articles in academic journals (another indication that the journal article format somewhat limits what can be said about the study overall).

While the article and the book are “final” products of qualitative research, there are actually a few other presentation formats that are used along the way. At the very beginning of a research study, it is often important to have a written research proposal not just to clarify to yourself what you will be doing and when but also to justify your research to an outside agency, such as an institutional review board (IRB; see chapter 12), or to a potential funder, which might be your home institution, a government funder (such as the National Science Foundation, or NSF), or a private foundation (such as the Gates Foundation). As you get your research underway, opportunities will arise to present preliminary findings to audiences, usually through presentations at academic conferences. These presentations can provide important feedback as you complete your analyses. Finally, if you are completing a degree and looking to find an academic job, you will be asked to provide a “job talk,” usually about your research. These job talks are similar to conference presentations but can run significantly longer.

All the presentations mentioned so far are (mostly) for academic audiences. But qualitative research is also unique in that many of its practitioners don’t want to confine their presentation only to other academics. Qualitative researchers who study particular contexts or cultures might want to report back to the people and places they observed. Those working in the critical tradition might want to raise awareness of a particular issue to as large an audience as possible. Many others simply want everyday, nonacademic people to read their work, because they think it is interesting and important. To reach a wide audience, the final product can look like almost anything—it can be a poem, a blog, a podcast, even a science fiction short story. And if you are very lucky, it can even be a national or international bestseller.

In this chapter, we are going to stick with the more basic quotidian presentations—the academic paper / research proposal, the conference slideshow presentation / job talk, and the conference poster. We’ll also spend a bit of time on incorporating universal design into your presentations and how to create some especially attractive and impactful visual displays.

Researcher Note

What is the best piece of advice you’ve ever been given about conducting qualitative research?

The best advice I’ve received came from my adviser, Alford Young Jr. He told me to find the “Jessi Streib” answer to my research question, not the “Pierre Bourdieu” answer to my research question. In other words, don’t just say how a famous theorist would answer your question; say something original, something coming from you.

—Jessi Streib, author of The Power of the Past and Privilege Lost 

Writing about Your Research

The journal article and the research proposal.

Although the research proposal is written before you have actually done your research and the article is written after all data collection and analysis is complete, there are actually many similarities between the two in terms of organization and purpose. The final article will (probably—depends on how much the research question and focus have shifted during the research itself) incorporate a great deal of what was included in a preliminary research proposal. The average lengths of both a proposal and an article are quite similar, with the “front sections” of the article abbreviated to make space for the findings, discussion of findings, and conclusion.

Figure 20.1 shows one model for what to include in an article or research proposal, comparing the elements of each with a default word count for each section. Please note that you will want to follow whatever specific guidelines you have been provided by the venue you are submitting the article/proposal to: the IRB, the NSF, the Journal of Qualitative Research . In fact, I encourage you to adapt the default model as needed by swapping out expected word counts for each section and adding or varying the sections to match expectations for your particular publication venue. [2]

You will notice a few things about the default model guidelines. First, while half of the proposal is spent discussing the research design, this section is shortened (but still included) for the article. There are a few elements that only show up in the proposal (e.g., the limitations section is in the introductory section here—it will be more fully developed in the conclusory section in the article). Obviously, you don’t have findings in the proposal, so this is an entirely new section for the article. Note that the article does not include a data management plan or a timeline—two aspects that most proposals require.

It might be helpful to find and maintain examples of successfully written sections that you can use as models for your own writing. I have included a few of these throughout the textbook and have included a few more at the end of this chapter.

Make an Argument

Some qualitative researchers, particularly those engaged in deep ethnographic research, focus their attention primarily if not exclusively on describing the data. They might even eschew the notion that they should make an “argument” about the data, preferring instead to use thick descriptions to convey interpretations. Bracketing the contrast between interpretation and argument for the moment, most readers will expect you to provide an argument about your data, and this argument will be in answer to whatever research question you eventually articulate (remember, research questions are allowed to shift as you get further into data collection and analysis). It can be frustrating to read a well-developed study with clear and elegant descriptions and no argument. The argument is the point of the research, and if you do not have one, 99 percent of the time, you are not finished with your analysis. Calarco ( 2020 ) suggests you imagine a pyramid, with all of your data forming the basis and all of your findings forming the middle section; the top/point of the pyramid is your argument, “what the patterns in your data tell us about how the world works or ought to work” ( 181 ).

The academic community to which you belong will be looking for an argument that relates to or develops theory. This is the theoretical generalizability promise of qualitative research. An academic audience will want to know how your findings relate to previous findings, theories, and concepts (the literature review; see chapter 9). It is thus vitally important that you go back to your literature review (or develop a new one) and draw those connections in your discussion and/or conclusion. When writing to other audiences, you will still want an argument, although it may not be written as a theoretical one. What do I mean by that? Even if you are not referring to previous literature or developing new theories or adapting older ones, a simple description of your findings is like dumping a lot of leaves in the lap of your audience. They still deserve to know about the shape of the forest. Maybe provide them a road map through it. Do this by telling a clear and cogent story about the data. What is the primary theme, and why is it important? What is the point of your research? [3]

A beautifully written piece of research based on participant observation [and/or] interviews brings people to life, and helps the reader understand the challenges people face. You are trying to use vivid, detailed and compelling words to help the reader really understand the lives of the people you studied. And you are trying to connect the lived experiences of these people to a broader conceptual point—so that the reader can understand why it matters. ( Lareau 2021:259 )

Do not hide your argument. Make it the focal point of your introductory section, and repeat it as often as needed to ensure the reader remembers it. I am always impressed when I see researchers do this well (see, e.g., Zelizer 1996 ).

Here are a few other suggestions for writing your article: Be brief. Do not overwhelm the reader with too many words; make every word count. Academics are particularly prone to “overwriting” as a way of demonstrating proficiency. Don’t. When writing your methods section, think about it as a “recipe for your work” that allows other researchers to replicate if they so wish ( Calarco 2020:186 ). Convey all the necessary information clearly, succinctly, and accurately. No more, no less. [4] Do not try to write from “beginning to end” in that order. Certain sections, like the introductory section, may be the last ones you write. I find the methods section the easiest, so I often begin there. Calarco ( 2020 ) begins with an outline of the analysis and results section and then works backward from there to outline the contribution she is making, then the full introduction that serves as a road map for the writing of all sections. She leaves the abstract for the very end. Find what order best works for you.

Presenting at Conferences and Job Talks

Students and faculty are primarily called upon to publicly present their research in two distinct contexts—the academic conference and the “job talk.” By convention, conference presentations usually run about fifteen minutes and, at least in sociology and other social sciences, rely primarily on the use of a slideshow (PowerPoint Presentation or PPT) presentation. You are usually one of three or four presenters scheduled on the same “panel,” so it is an important point of etiquette to ensure that your presentation falls within the allotted time and does not crowd into that of the other presenters. Job talks, on the other hand, conventionally require a forty- to forty-five-minute presentation with a fifteen- to twenty-minute question and answer (Q&A) session following it. You are the only person presenting, so if you run over your allotted time, it means less time for the Q&A, which can disturb some audience members who have been waiting for a chance to ask you something. It is sometimes possible to incorporate questions during your presentation, which allows you to take the entire hour, but you might end up shorting your presentation this way if the questions are numerous. It’s best for beginners to stick to the “ask me at the end” format (unless there is a simple clarifying question that can easily be addressed and makes the presentation run more smoothly, as in the case where you simply forgot to include information on the number of interviews you conducted).

For slideshows, you should allot two or even three minutes for each slide, never less than one minute. And those slides should be clear, concise, and limited. Most of what you say should not be on those slides at all. The slides are simply the main points or a clear image of what you are speaking about. Include bulleted points (words, short phrases), not full sentences. The exception is illustrative quotations from transcripts or fieldnotes. In those cases, keep to one illustrative quote per slide, and if it is long, bold or otherwise, highlight the words or passages that are most important for the audience to notice. [5]

Figure 20.2 provides a possible model for sections to include in either a conference presentation or a job talk, with approximate times and approximate numbers of slides. Note the importance (in amount of time spent) of both the research design and the findings/results sections, both of which have been helpfully starred for you. Although you don’t want to short any of the sections, these two sections are the heart of your presentation.

Fig 20.2. Suggested Slideshow Times and Number of Slides

Should you write out your script to read along with your presentation? I have seen this work well, as it prevents presenters from straying off topic and keeps them to the time allotted. On the other hand, these presentations can seem stiff and wooden. Personally, although I have a general script in advance, I like to speak a little more informally and engagingly with each slide, sometimes making connections with previous panelists if I am at a conference. This means I have to pay attention to the time, and I sometimes end up breezing through one section more quickly than I would like. Whatever approach you take, practice in advance. Many times. With an audience. Ask for feedback, and pay attention to any presentation issues that arise (e.g., Do you speak too fast? Are you hard to hear? Do you stumble over a particular word or name?).

Even though there are rules and guidelines for what to include, you will still want to make your presentation as engaging as possible in the little amount of time you have. Calarco ( 2020:274 ) recommends trying one of three story structures to frame your presentation: (1) the uncertain explanation , where you introduce a phenomenon that has not yet been fully explained and then describe how your research is tackling this; (2) the uncertain outcome , where you introduce a phenomenon where the consequences have been unclear and then you reveal those consequences with your research; and (3) the evocative example , where you start with some interesting example from your research (a quote from the interview transcripts, for example) or the real world and then explain how that example illustrates the larger patterns you found in your research. Notice that each of these is a framing story. Framing stories are essential regardless of format!

A Word on Universal Design

Please consider accessibility issues during your presentation, and incorporate elements of universal design into your slideshow. The basic idea behind universal design in presentations is that to the greatest extent possible, all people should be able to view, hear, or otherwise take in your presentation without needing special individual adaptations. If you can make your presentation accessible to people with visual impairment or hearing loss, why not do so? For example, one in twelve men is color-blind, unable to differentiate between certain colors, red/green being the most common problem. So if you design a graphic that relies on red and green bars, some of your audience members may not be able to properly identify which bar means what. Simple contrasts of black and white are much more likely to be visible to all members of your audience. There are many other elements of good universal design, but the basic foundation of all of them is that you consider how to make your presentation as accessible as possible at the outset. For example, include captions whenever possible, both as descriptions on slides and as images on slides and for any audio or video clips you are including; keep font sizes large enough to read from the back of the room; and face the audience when you are.

Poster Design

Undergraduate students who present at conferences are often encouraged to present at “poster sessions.” This usually means setting up a poster version of your research in a large hall or convention space at a set period of time—ninety minutes is common. Your poster will be one of dozens, and conference-goers will wander through the space, stopping intermittently at posters that attract them. Those who stop by might ask you questions about your research, and you are expected to be able to talk intelligently for two or three minutes. It’s a fairly easy way to practice presenting at conferences, which is why so many organizations hold these special poster sessions.

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A good poster design will be immediately attractive to passersby and clearly and succinctly describe your research methods, findings, and conclusions. Some students have simply shrunk down their research papers to manageable sizes and then pasted them on a poster, all twelve to fifteen pages of them. Don’t do that! Here are some better suggestions: State the main conclusion of your research in large bold print at the top of your poster, on brightly colored (contrasting) paper, and paste in a QR code that links to your full paper online ( Calarco 2020:280 ). Use the rest of the poster board to provide a couple of highlights and details of the study. For an interview-based study, for example, you will want to put in some details about your sample (including number of interviews) and setting and then perhaps one or two key quotes, also distinguished by contrasting color background.

Incorporating Visual Design in Your Presentations

In addition to ensuring that your presentation is accessible to as large an audience as possible, you also want to think about how to display your data in general, particularly how to use charts and graphs and figures. [6] The first piece of advice is, use them! As the saying goes, a picture is worth a thousand words. If you can cut to the chase with a visually stunning display, do so. But there are visual displays that are stunning, and then there are the tired, hard-to-see visual displays that predominate at conferences. You can do better than most presenters by simply paying attention here and committing yourself to a good design. As with model section passages, keep a file of visual displays that work as models for your own presentations. Find a good guidebook to presenting data effectively (Evergreen 2018 , 2019 ; Schwabisch 2021) , and refer to it often.

Let me make a few suggestions here to get you started. First, test every visual display on a friend or colleague to find out how quickly they can understand the point you are trying to convey. As with reading passages aloud to ensure that your writing works, showing someone your display is the quickest way to find out if it works. Second, put the point in the title of the display! When writing for an academic journal, there will be specific conventions of what to include in the title (full description including methods of analysis, sample, dates), but in a public presentation, there are no limiting rules. So you are free to write as your title “Working-Class College Students Are Three Times as Likely as Their Peers to Drop Out of College,” if that is the point of the graphic display. It certainly helps the communicative aspect. Third, use the themes available to you in Excel for creating graphic displays, but alter them to better fit your needs . Consider adding dark borders to bars and columns, for example, so that they appear crisper for your audience. Include data callouts and labels, and enlarge them so they are clearly visible. When duplicative or otherwise unnecessary, drop distracting gridlines and labels on the y-axis (the vertical one). Don’t go crazy adding different fonts, however—keep things simple and clear. Sans serif fonts (those without the little hooks on the ends of letters) read better from a distance. Try to use the same color scheme throughout, even if this means manually changing the colors of bars and columns. For example, when reporting on working-class college students, I use blue bars, while I reserve green bars for wealthy students and yellow bars for students in the middle. I repeat these colors throughout my presentations and incorporate different colors when talking about other items or factors. You can also try using simple grayscale throughout, with pops of color to indicate a bar or column or line that is of the most interest. These are just some suggestions. The point is to take presentation seriously and to pay attention to visual displays you are using to ensure they effectively communicate what you want them to communicate. I’ve included a data visualization checklist from Evergreen ( 2018 ) here.

Ethics of Presentation and Reliability

Until now, all the data you have collected have been yours alone. Once you present the data, however, you are sharing sometimes very intimate information about people with a broader public. You will find yourself balancing between protecting the privacy of those you’ve interviewed and observed and needing to demonstrate the reliability of the study. The more information you provide to your audience, the more they can understand and appreciate what you have found, but this also may pose risks to your participants. There is no one correct way to go about finding the right balance. As always, you have a duty to consider what you are doing and must make some hard decisions.

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The most obvious place we see this paradox emerge is when you mask your data to protect the privacy of your participants. It is standard practice to provide pseudonyms, for example. It is such standard practice that you should always assume you are being given a pseudonym when reading a book or article based on qualitative research. When I was a graduate student, I tried to find information on how best to construct pseudonyms but found little guidance. There are some ethical issues here, I think. [7] Do you create a name that has the same kind of resonance as the original name? If the person goes by a nickname, should you use a nickname as a pseudonym? What about names that are ethnically marked (as in, almost all of them)? Is there something unethical about reracializing a person? (Yes!) In her study of adolescent subcultures, Wilkins ( 2008 ) noted, “Because many of the goths used creative, alternative names rather than their given names, I did my best to reproduce the spirit of their chosen names” ( 24 ).

Your reader or audience will want to know all the details about your participants so that they can gauge both your credibility and the reliability of your findings. But how many details are too many? What if you change the name but otherwise retain all the personal pieces of information about where they grew up, and how old they were when they got married, and how many children they have, and whether they made a splash in the news cycle that time they were stalked by their ex-boyfriend? At some point, those details are going to tip over into the zone of potential unmasking. When you are doing research at one particular field site that may be easily ascertained (as when you interview college students, probably at the institution at which you are a student yourself), it is even more important to be wary of providing too many details. You also need to think that your participants might read what you have written, know things about the site or the population from which you drew your interviews, and figure out whom you are talking about. This can all get very messy if you don’t do more than simply pseudonymize the people you interviewed or observed.

There are some ways to do this. One, you can design a study with all of these risks in mind. That might mean choosing to conduct interviews or observations at multiple sites so that no one person can be easily identified. Another is to alter some basic details about your participants to protect their identity or to refuse to provide all the information when selecting quotes . Let’s say you have an interviewee named “Anna” (a pseudonym), and she is a twenty-four-year-old Latina studying to be an engineer. You want to use a quote from Anna about racial discrimination in her graduate program. Instead of attributing the quote to Anna (whom your reader knows, because you’ve already told them, is a twenty-four-year-old Latina studying engineering), you might simply attribute the quote to “Latina student in STEM.” Taking this a step further, you might leave the quote unattributed, providing a list of quotes about racial discrimination by “various students.”

The problem with masking all the identifiers, of course, is that you lose some of the analytical heft of those attributes. If it mattered that Anna was twenty-four (not thirty-four) and that she was a Latina and that she was studying engineering, taking out any of those aspects of her identity might weaken your analysis. This is one of those “hard choices” you will be called on to make! A rather radical and controversial solution to this dilemma is to create composite characters , characters based on the reality of the interviews but fully masked because they are not identifiable with any one person. My students are often very queasy about this when I explain it to them. The more positivistic your approach and the more you see individuals rather than social relationships/structure as the “object” of your study, the more employing composites will seem like a really bad idea. But composites “allow researchers to present complex, situated accounts from individuals” without disclosing personal identities ( Willis 2019 ), and they can be effective ways of presenting theory narratively ( Hurst 2019 ). Ironically, composites permit you more latitude when including “dirty laundry” or stories that could harm individuals if their identities became known. Rather than squeezing out details that could identify a participant, the identities are permanently removed from the details. Great difficulty remains, however, in clearly explaining the theoretical use of composites to your audience and providing sufficient information on the reliability of the underlying data.

There are a host of other ethical issues that emerge as you write and present your data. This is where being reflective throughout the process will help. How and what you share of what you have learned will depend on the social relationships you have built, the audiences you are writing or speaking to, and the underlying animating goals of your study. Be conscious about all of your decisions, and then be able to explain them fully, both to yourself and to those who ask.

Our research is often close to us. As a Black woman who is a first-generation college student and a professional with a poverty/working-class origin, each of these pieces of my identity creates nuances in how I engage in my research, including how I share it out. Because of this, it’s important for us to have people in our lives who we trust who can help us, particularly, when we are trying to share our findings. As researchers, we have been steeped in our work, so we know all the details and nuances. Sometimes we take this for granted, and we might not have shared those nuances in conversation or writing or taken some of this information for granted. As I share my research with trusted friends and colleagues, I pay attention to the questions they ask me or the feedback they give when we talk or when they read drafts.

—Kim McAloney, PhD, College Student Services Administration Ecampus coordinator and instructor

Final Comments: Preparing for Being Challenged

Once you put your work out there, you must be ready to be challenged. Science is a collective enterprise and depends on a healthy give and take among researchers. This can be both novel and difficult as you get started, but the more you understand the importance of these challenges, the easier it will be to develop the kind of thick skin necessary for success in academia. Scientists’ authority rests on both the inherent strength of their findings and their ability to convince other scientists of the reliability and validity and value of those findings. So be prepared to be challenged, and recognize this as simply another important aspect of conducting research!

Considering what challenges might be made as you design and conduct your study will help you when you get to the writing and presentation stage. Address probable challenges in your final article, and have a planned response to probable questions in a conference presentation or job talk. The following is a list of common challenges of qualitative research and how you might best address them:

  • Questions about generalizability . Although qualitative research is not statistically generalizable (and be prepared to explain why), qualitative research is theoretically generalizable. Discuss why your findings here might tell us something about related phenomena or contexts.
  • Questions about reliability . You probably took steps to ensure the reliability of your findings. Discuss them! This includes explaining the use and value of multiple data sources and defending your sampling and case selections. It also means being transparent about your own position as researcher and explaining steps you took to ensure that what you were seeing was really there.
  • Questions about replicability. Although qualitative research cannot strictly be replicated because the circumstances and contexts will necessarily be different (if only because the point in time is different), you should be able to provide as much detail as possible about how the study was conducted so that another researcher could attempt to confirm or disconfirm your findings. Also, be very clear about the limitations of your study, as this allows other researchers insight into what future research might be warranted.

None of this is easy, of course. Writing beautifully and presenting clearly and cogently require skill and practice. If you take anything from this chapter, it is to remember that presentation is an important and essential part of the research process and to allocate time for this as you plan your research.

Data Visualization Checklist for Slideshow (PPT) Presentations

Adapted from Evergreen ( 2018 )

Text checklist

  • Short catchy, descriptive titles (e.g., “Working-class students are three times as likely to drop out of college”) summarize the point of the visual display
  • Subtitled and annotations provide additional information (e.g., “note: male students also more likely to drop out”)
  • Text size is hierarchical and readable (titles are largest; axes labels smallest, which should be at least 20points)
  • Text is horizontal. Audience members cannot read vertical text!
  • All data labeled directly and clearly: get rid of those “legends” and embed the data in your graphic display
  • Labels are used sparingly; avoid redundancy (e.g., do not include both a number axis and a number label)

Arrangement checklist

  • Proportions are accurate; bar charts should always start at zero; don’t mislead the audience!
  • Data are intentionally ordered (e.g., by frequency counts). Do not leave ragged alphabetized bar graphs!
  • Axis intervals are equidistant: spaces between axis intervals should be the same unit
  • Graph is two-dimensional. Three-dimensional and “bevelled” displays are confusing
  • There is no unwanted decoration (especially the kind that comes automatically through the PPT “theme”). This wastes your space and confuses.

Color checklist

  • There is an intentional color scheme (do not use default theme)
  • Color is used to identify key patterns (e.g., highlight one bar in red against six others in greyscale if this is the bar you want the audience to notice)
  • Color is still legible when printed in black and white
  • Color is legible for people with color blindness (do not use red/green or yellow/blue combinations)
  • There is sufficient contrast between text and background (black text on white background works best; be careful of white on dark!)

Lines checklist

  • Be wary of using gridlines; if you do, mute them (grey, not black)
  • Allow graph to bleed into surroundings (don’t use border lines)
  • Remove axis lines unless absolutely necessary (better to label directly)

Overall design checklist

  • The display highlights a significant finding or conclusion that your audience can ‘”see” relatively quickly
  • The type of graph (e.g., bar chart, pie chart, line graph) is appropriate for the data. Avoid pie charts with more than three slices!
  • Graph has appropriate level of precision; if you don’t need decimal places
  • All the chart elements work together to reinforce the main message

Universal Design Checklist for Slideshow (PPT) Presentations

  • Include both verbal and written descriptions (e.g., captions on slides); consider providing a hand-out to accompany the presentation
  • Microphone available (ask audience in back if they can clearly hear)
  • Face audience; allow people to read your lips
  • Turn on captions when presenting audio or video clips
  • Adjust light settings for visibility
  • Speak slowly and clearly; practice articulation; don’t mutter or speak under your breath (even if you have something humorous to say – say it loud!)
  • Use Black/White contrasts for easy visibility; or use color contrasts that are real contrasts (do not rely on people being able to differentiate red from green, for example)
  • Use easy to read font styles and avoid too small font sizes: think about what an audience member in the back row will be able to see and read.
  • Keep your slides simple: do not overclutter them; if you are including quotes from your interviews, take short evocative snippets only, and bold key words and passages. You should also read aloud each passage, preferably with feeling!

Supplement: Models of Written Sections for Future Reference

Data collection section example.

Interviews were semi structured, lasted between one and three hours, and took place at a location chosen by the interviewee. Discussions centered on four general topics: (1) knowledge of their parent’s immigration experiences; (2) relationship with their parents; (3) understanding of family labor, including language-brokering experiences; and (4) experiences with school and peers, including any future life plans. While conducting interviews, I paid close attention to respondents’ nonverbal cues, as well as their use of metaphors and jokes. I conducted interviews until I reached a point of saturation, as indicated by encountering repeated themes in new interviews (Glaser and Strauss 1967). Interviews were audio recorded, transcribed with each interviewee’s permission, and conducted in accordance with IRB protocols. Minors received permission from their parents before participation in the interview. ( Kwon 2022:1832 )

Justification of Case Selection / Sample Description Section Example

Looking at one profession within one organization and in one geographic area does impose limitations on the generalizability of our findings. However, it also has advantages. We eliminate the problem of interorganizational heterogeneity. If multiple organizations are studied simultaneously, it can make it difficult to discern the mechanisms that contribute to racial inequalities. Even with a single occupation there is considerable heterogeneity, which may make understanding how organizational structure impacts worker outcomes difficult. By using the case of one group of professionals in one religious denomination in one geographic region of the United States, we clarify how individuals’ perceptions and experiences of occupational inequality unfold in relation to a variety of observed and unobserved occupational and contextual factors that might be obscured in a larger-scale study. Focusing on a specific group of professionals allows us to explore and identify ways that formal organizational rules combine with informal processes to contribute to the persistence of racial inequality. ( Eagle and Mueller 2022:1510–1511 )

Ethics Section Example

I asked everyone who was willing to sit for a formal interview to speak only for themselves and offered each of them a prepaid Visa Card worth $25–40. I also offered everyone the opportunity to keep the card and erase the tape completely at any time they were dissatisfied with the interview in any way. No one asked for the tape to be erased; rather, people remarked on the interview being a really good experience because they felt heard. Each interview was professionally transcribed and for the most part the excerpts are literal transcriptions. In a few places, the excerpts have been edited to reduce colloquial features of speech (e.g., you know, like, um) and some recursive elements common to spoken language. A few excerpts were placed into standard English for clarity. I made this choice for the benefit of readers who might otherwise find the insights and ideas harder to parse in the original. However, I have to acknowledge this as an act of class-based violence. I tried to keep the original phrasing whenever possible. ( Pascale 2021:235 )

Further Readings

Calarco, Jessica McCrory. 2020. A Field Guide to Grad School: Uncovering the Hidden Curriculum . Princeton, NJ: Princeton University Press. Don’t let the unassuming title mislead you—there is a wealth of helpful information on writing and presenting data included here in a highly accessible manner. Every graduate student should have a copy of this book.

Edwards, Mark. 2012. Writing in Sociology . Thousand Oaks, CA: SAGE. An excellent guide to writing and presenting sociological research by an Oregon State University professor. Geared toward undergraduates and useful for writing about either quantitative or qualitative research or both.

Evergreen, Stephanie D. H. 2018. Presenting Data Effectively: Communicating Your Findings for Maximum Impact . Thousand Oaks, CA: SAGE. This is one of my very favorite books, and I recommend it highly for everyone who wants their presentations and publications to communicate more effectively than the boring black-and-white, ragged-edge tables and figures academics are used to seeing.

Evergreen, Stephanie D. H. 2019. Effective Data Visualization 2 . Thousand Oaks, CA: SAGE. This is an advanced primer for presenting clean and clear data using graphs, tables, color, font, and so on. Start with Evergreen (2018), and if you graduate from that text, move on to this one.

Schwabisch, Jonathan. 2021. Better Data Visualizations: A Guide for Scholars, Researchers, and Wonks . New York: Columbia University Press. Where Evergreen’s (2018, 2019) focus is on how to make the best visual displays possible for effective communication, this book is specifically geared toward visual displays of academic data, both quantitative and qualitative. If you want to know when it is appropriate to use a pie chart instead of a stacked bar chart, this is the reference to use.

  • Some examples: Qualitative Inquiry , Qualitative Research , American Journal of Qualitative Research , Ethnography , Journal of Ethnographic and Qualitative Research , Qualitative Report , Qualitative Sociology , and Qualitative Studies . ↵
  • This is something I do with every article I write: using Excel, I write each element of the expected article in a separate row, with one column for “expected word count” and another column for “actual word count.” I fill in the actual word count as I write. I add a third column for “comments to myself”—how things are progressing, what I still need to do, and so on. I then use the “sum” function below each of the first two columns to keep a running count of my progress relative to the final word count. ↵
  • And this is true, I would argue, even when your primary goal is to leave space for the voices of those who don’t usually get a chance to be part of the conversation. You will still want to put those voices in some kind of choir, with a clear direction (song) to be sung. The worst thing you can do is overwhelm your audience with random quotes or long passages with no key to understanding them. Yes, a lot of metaphors—qualitative researchers love metaphors! ↵
  • To take Calarco’s recipe analogy further, do not write like those food bloggers who spend more time discussing the color of their kitchen or the experiences they had at the market than they do the actual cooking; similarly, do not write recipes that omit crucial details like the amount of flour or the size of the baking pan used or the temperature of the oven. ↵
  • The exception is the “compare and contrast” of two or more quotes, but use caution here. None of the quotes should be very long at all (a sentence or two each). ↵
  • Although this section is geared toward presentations, many of the suggestions could also be useful when writing about your data. Don’t be afraid to use charts and graphs and figures when writing your proposal, article, thesis, or dissertation. At the very least, you should incorporate a tabular display of the participants, sites, or documents used. ↵
  • I was so puzzled by these kinds of questions that I wrote one of my very first articles on it ( Hurst 2008 ). ↵

The visual presentation of data or information through graphics such as charts, graphs, plots, infographics, maps, and animation.  Recall the best documentary you ever viewed, and there were probably excellent examples of good data visualization there (for me, this was An Inconvenient Truth , Al Gore’s film about climate change).  Good data visualization allows more effective communication of findings of research, particularly in public presentations (e.g., slideshows).

Introduction to Qualitative Research Methods Copyright © 2023 by Allison Hurst is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

statistical hypothesis tests

Statistical Hypothesis Tests

Aug 01, 2014

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Statistical Hypothesis Tests. Notes of STAT6205 by Dr. Fan. Overview. Introduction of hypotheses tests ( Sections 7.1,7.2 ) General logic Two types of error Parametric tests for one mean and for proportions What is the best test for a given situation? Order Statistics (Section 8.3)

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  • revisit example
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  • appropriate test statistic
  • possible conclusions
  • composite hypotheses e g

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Statistical Hypothesis Tests Notes of STAT6205 by Dr. Fan 6205

Overview • Introduction of hypotheses tests (Sections 7.1,7.2) • General logic • Two types of error • Parametric tests for one mean and for proportions • What is the best test for a given situation? • Order Statistics (Section 8.3) • Wilcoxon tests (Section 8.5) 6205

Statistical Hypotheses • A statistical hypothesis is an assumption or statement concerning one or more population parameters. • Simple vs. composite hypotheses E.g. A pharmaceutical company wants to be able to claim that for its newest medication the proportion of patients who experience side effects is less than 20%. Q. What are the two possible conclusions (hypotheses) here? 6205

Hypothesis Tests • A statistical test is to check a statistical hypothesis using data. It involves the five steps: • Set up the null (Ho) and alternative (H1) hypotheses • Find an appropriate test statistic (T.S.) • Find the rejection (critical) region (R.R.) • Reject Ho if the observed test statistic falls into R.R. and not reject Ho otherwise • Report the result in the context of the situation 6205

Determine Ho and H1 • The null hypothesis Ho is the no-change hypothesis • The alternative hypothesis H1 says that Ho is false The Logic of Hypothesis Tests: “Assume Ho is a possible truth until proven false” Analogical to “Presumed innocent until proven guilty” The logic of the US judicial system Q: What are the two possible conclusions? 6205

Determine Ho and H1 Golden Rule: Ho must be a simple hypothesis. Practical Rule: If possible, the hypothesis we hope to prove (called research hypothesis) goes to H1. Back to the drug example, setting Ho and H1. 6205

Types of Errors H0 true H0 false Type II Error, or “ Error” Good! (Correct!) we accept H0 Type I Error, or “ Error” Good! (Correct) we reject H0

More Terms • a= Significance level of a test = Type I error rate • Power of a test = 1-Type II error rate=1- b • We only control a not b,  so we don’t say “accept Ho”. 6205

Report the Conclusion • Reject Ho: the data shows strong evidence supporting Ha Eg. The data shows strong evidence that the proportion of users who will experience side effects is less than 20% at significant level of 10%. • Fail to reject Ho: the data does not provide sufficient evidence supporting Ha Eg. Based on the data, there is not sufficient evidence to support the proportion is less than 20% at significant level of 5%.

Tests for One Mean 6205

Z Test For normal populations or large samples (n > 30) And the computed value of Z is denoted by Z*. 6205

Types of Tests 6205

Example 1 (Conti.) Conduct a test for Ho: mu=2500 vs. H1: mu =3000 at 5% significant level. • What is the R.R.? • What is the power of the test? Z test is the most powerful test! 6205

P-Values • The p-value is the smallest level of significance to reject Ho at the observed value, also called the observed significance level. p-value > a fail to reject Ho p-value <a reject Ho (= accept Ha) • That is, p-value is the probability of seeing as extreme as (or more extreme) what we observe, given Ho is true.

P-Value • The level of significance (called a level) is usually 0.05 • p-value > a fail to reject Ho (??) • p-value <a reject Ho (= accept Ha)

Computing the p-Value for the Z-Test

Computing the p-Value for the Z-Test P-value = P(|Z| > |z*| )= 2 x P(Z > |z*|)

t Test • For normal populations with unknown s Eg. Revisit Example 1

One Population

Testing Hypotheses about a Proportion • Three possible Ho and Ha Write them all as p=po in the future

The z-test for a Proportion • When 1) the sample is a random sample 2) n(po) and n(1-po) are both at least 10, an appropriate test statistic for p is

Example: New Drug (Conti.) • Ho: p > 20% vs. Ha: p < 20% • Z-test statistic; a = 0.05 • Find rejection region or p-value • Decide if reject Ho or not • Report the conclusion in the context of the situation

Hypothesis Test for the Difference of Two Population Proportions • Step 1. Set up hypotheses Ho: p1 = p2 and three possible Ha’s: Ha: p1 = p2 (two-tailed) or Ha: p1 < p2 (lower-tailed) or Ha: p1 > p2 (upper-tailed)

Hypothesis Test for the Difference between Two Population Proportions • Step 2. calculate test statistic where

Hypothesis Test for the Difference between Two Population Proportions • Step 3: Find p value • Must be two independent random samples; both are large samples: And • When the above conditions are met, use Z-Table to find p-value. • Steps 4 and 5 are the same as before

Example: Bike to School For 80 randomly selected men, 30 regularly bicycled to campus; while for 100 randomly selected women, 20 regularly bicycled to campus. • Find the p-value for testing: Ho: p1 = p2 vs. Ha: p1 > p2 Answer: z=2.60, p=0.0047 1: men; 2: women

Order Statistics • Min & Max • Joint and other orders 6205

Order Statistics Problem 1: Suppose X1, X2, …, X5 are a random sample from U[0,1]. Find the pdf of X(2). Problem 2: Suppose X1, X2, …, Xnare a random sample from U[0,1]. Show that X(k)~ beta(k,n-k+1). 6205

Order Statistics The CDF of X(k)and example 6205

Wilcoxon Tests Ho: median of X = median of Y vs. H1: Ho is false Wilcoxon tests (p. 448 - 450) • assume the two distributions are of similar shapes but do not need to be normal • See the supplementary material 6205

Exercise 8.5-9 X = the life time of light bulb of brand A Y = the life time of light bulb of brand B Data: (in 100 hours) X: 5.6 4.6 6.8 4.9 6.1 5.3 4.5 5.8 5.4 4.7 Y: 7.2 8.1 5.1 7.3 6.9 7.8 5.9 6.7 6.5 7.1 • Conduct the Wilcoxon test at 5 % level to test if brand B has longer life time in general. A: W(Y)=145 > 128 or Z= 3.024 > 1.645; reject Ho • Construct and interpret a Q-Q plot of these data. 6205

R Code for Q-Q Plot > x<-c(5.6, 4.6, 6.8, 4.9, 6.1, 5.3, 4.5, 5.8, 5.4, 4.7) > y<-c(7.2, 8.1, 5.1, 7.3, 6.9, 7.8, 5.9, 6.7, 6.5, 7.1) > qqplot(x,y,xlab="life time of brand A", ylab="life time of brand B", main="qqplot of Life time of Brand A vs. Brand B") 6205

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  1. Hypothesis and its types

    Dec 16, 2016 • Download as PPTX, PDF •. 357 likes • 344,688 views. R. rajukammari. PPT PRESENTATION OF HYPOTHESIS AND ITS TYPES FOR MED. Education. 1 of 19. Download now. Hypothesis and its types - Download as a PDF or view online for free.

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    Introduction to hypothesis, definitions, source, importance, features and types. Detailed description of types of Hypothesis with explanations. Use of hypothesis in research and important points to notice while selecting types of hypothesis. Hypothesis

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    3. 'Hypothesis is a tentative prediction or explanation of the relationship between two variables.' It implies that there is a systematic relationship between an independent & a dependent variable. For example, dietary compliance will be greater in diabetic patients receiving diet instruction in small groups than in diabetic patients receiving individualized diet instructions. Good & Hatt ...

  4. PPT Research Questions, Hypotheses, and Variables

    Another way of looking it: If p is less than or equal to alpha, reject the null hypothesis. Phase IV: Decision/Interpretation 1. For each research hypothesis, consider the decisions regarding the statistical null hypotheses. 2. For each research hypothesis, consider qualitative contextual information relating potential plausibility. 3.

  5. Research Hypothesis: Definition, Types, Examples and Quick Tips

    Simple hypothesis. A simple hypothesis is a statement made to reflect the relation between exactly two variables. One independent and one dependent. Consider the example, "Smoking is a prominent cause of lung cancer." The dependent variable, lung cancer, is dependent on the independent variable, smoking. 4.

  6. What is a Hypothesis

    Definition: Hypothesis is an educated guess or proposed explanation for a phenomenon, based on some initial observations or data. It is a tentative statement that can be tested and potentially proven or disproven through further investigation and experimentation. Hypothesis is often used in scientific research to guide the design of experiments ...

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    Developing a hypothesis (with example) Step 1. Ask a question. Writing a hypothesis begins with a research question that you want to answer. The question should be focused, specific, and researchable within the constraints of your project. Example: Research question.

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    7-1 Basics of Hypothesis Testing 7-2 Testing a Claim about a Mean: Large Samples 7-3 Testing a Claim about a Mean: Small Samples 7-4 Testing a Claim about a Proportion 7- 5 Testing a Claim about a Standard Deviation (will cover with chap 8) Chapter 7Hypothesis Testing. 7-1 Basics of Hypothesis Testing. Hypothesis in statistics, is a statement regarding a characteristic of one or more ...

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    A researcher formulates this hypothesis only after rejecting the null hypothesis. Research: Hypothesis. Prof. Dr. Md. Ghulam Murtaza Khulna University Khulna, Bangladesh 23 February 2012. Definition. the word hypothesis is derived form the Greek words "hypo" means under " tithemi " means place Slideshow 1044622 by carlyn.

  11. 13 Different Types of Hypothesis (2024)

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    In this presentation explains the meaning of hypothesis and types of hypothesis . Please SUBSCRIBE and SHARENTA UGC NET PAPER - 1 , UNIT - 2#Hypothesismeanin...