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Small Business Trends

How to create a canva presentation.

canva presentation

Canva is a great business tool that can be used to create presentations. It’s especially popular among business users who need to create slideshows quickly and easily.

This article will show you how to create a presentation in this powerful creative tool which is free for all registered.

Can Canva be Used for Presentations?

Yes, Canva can be used for presentations by both individuals and small teams and any large business seeking an integrated tool to create high-quality visuals for their brand.

With a library of built-in templates and easy drag-and-drop tools, Canva makes it simple for anyone to make their own design with beautiful visuals.

Why You Should be Making Presentations on Canva

Canva isn’t only to create and download designs like a logo or icons. Canva also has presentation tools to add visual interest to your slideshow designs.

Here are four more reasons:

  • Simplicity. Canva is free and easy to use. Canva pro is free during their 30-day trial.
  • Saves time. You can create professional-looking presentations in minutes.
  • Customization. There are thousands of templates and designs to choose from.
  • Easy to share. You can easily share your presentations with others and on social media.

How to Create Presentations on Canva: A Step By Step Guide

Let’s get into how to create a presentation using Canva. Businesses usually include their own logo in their presentations to keep their brand consistent.

If you haven’t already, consider creating a custom logo to include in your own presentations.

Canva has millions of elements and images, allowing you to experiment with a different layout and color schemes at any time.

Step 1: Access Canva Through Your Computer

company presentation canva

Signup for or login into your Canva account and navigate to presentation templates.

Step 2: Select a Template to Customize

company presentation canva

Find a presentation template you’d like to use, then click the “Customize this template” button.

Step 3: Customize Your Presentation Slides

company presentation canva

Remove images from your Canva design presentation as needed by clicking on the image and hitting the backspace or delete button on your keyboard.

You can add new images throughout your entire presentation from the “Uploads,” “Elements,” and “Photos” sections.

Step 4: Add or Remove Text and Modify Fonts

company presentation canva

Click on any text you want to remove or modify. To delete text, simply click on backspace or delete on your keyboard.

You can add text from the “Text” section. To change the font of any text in your presentation, click the word to modify, click on the font box, then choose a new font from the list.

Step 5: Add More Slides

company presentation canva

You can add a new blank slide by clicking on the + at the bottom of your screen. To add a new slide with the same design, click on the three dots then on “Duplicate Page.”

Step 6: Download Your Presentation

company presentation canva

To download your presentation, click on the “Share” button at the top right of your screen. Then click the “Download” link, then the “Download” button.

Canva Presentation Templates

Here are five of the best presentation templates available in the Canva library.

Blue Modern Corporate Presentation

company presentation canva

This template by Vunira is great for a corporate presentation or for anyone in sales.

Beige Brown Abstract Organic Class Syllabus Blank Presentation

company presentation canva

Logo and Art bring us this education-themed template which is great for teachers or college professors.

Tri-Colored Borders Real Estate Listing Presentation

company presentation canva

Here’s a professional-looking template that’s perfect for anyone in the real estate industry.

Blue and Yellow Simple Human Illustrative Investing Finance Tips

company presentation canva

If you’re in the finance industry, then this template is for you!

Blue White Professional Modern Healthcare Service Proposal

company presentation canva

Braderlayout Studio brings us this professionally designed template for anyone in healthcare.

How do You Present a Canva Presentation?

We’re about to discuss how to present a Canva presentation in presented mode to your audience.

company presentation canva

  • Start presenting. To begin your presentation, click on “Present.”

company presentation canva

How to Add Video Footage to a Canva Presentation

Adding video to your Canva presentation is simple to do if you follow these steps:

company presentation canva

Canva Presentations Vs. Powerpoint Presentations

What is Canva like compared to Powerpoint?

Unlike PowerPoint, which has been plagued by lackluster design and lack of creativity, Canva presentations are packed with stunning visuals and easy-to-use tools that allow you to create truly beautiful presentations.

Best of all, you don’t need any design experience to create a Canva presentation.

Just pick one of the many professionally-designed template presentation ideas and start customizing it to your own needs.

Tips on Creating Canva Presentations

Here are four tips to help you create amazing looking presentations in Canva:

  • Use templates. Canva’s templates are created by professional designers. They’re easy to use, time-saving, and can be customized in a flash.
  • Make use of the Brand Kit. With Canva’s Brand Kit, you can upload your logos, set the colors and fonts that match your brand and create layouts with your company’s design guidelines in mind.
  • Stay consistent. Choose one or two fonts and colors and stick to them throughout your presentation. This will help create a sense of cohesion and professionalism.
  • Create a presentation that moves. Use Canva’s animation feature to add movement to your presentation and make it more engaging.

Can you convert a Canva presentation to Powerpoint?

Converting your Canva designs into PowerPoint presentations is super easy.

All you have to do is click the three dots at the top right corner of the screen, then select “Microsoft PowerPoint.”

Your presentation will be converted automatically into a .pptx file, and you’ll be ready to rock ‘n’ roll.

Image: Envato Elements

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Home Blog Design How to Use Canva and PowerPoint for Presentations

How to Use Canva and PowerPoint for Presentations

Cover for Guide on How to Use Canva and PowerPoint for Presentations

Creating the perfect presentation design is a challenge that speakers often aim to achieve, only to find themselves lacking graphic design knowledge. Although high-tier options like Adobe Photoshop and Adobe Illustrator help users worldwide to put their ideas into pixels, the reality is they are not user-friendly interfaces for people outside the graphic design industry, namely business professionals, marketers, and educators. Hence, the need to find an alternative for making powerful graphics to use in our presentations – and here’s where Canva comes into the picture.

This web-based graphic design tool has quickly become the preferred choice of teachers, social media influencers, and small business owners due to its free-tier plans and pro plans at a convenient subscription-based fee. 

In this article, we will see how to use Canva presentation in PowerPoint and how to export Canva to PPT, to create visually appealing presentations.

Table of Contents

Canva vs. Microsoft PowerPoint: Pros and Cons for Presenters

Designing with canva, how to export a canva presentation to powerpoint, how to use canva-made graphics in powerpoint, final words.

Although presenters often see Canva as an alternative to PowerPoint, the reality is that they differ in one single aspect: Canva is a graphic design tool, whereas PowerPoint is a presentation design software. Some of the tools available in PowerPoint are not there in Canva, and vice versa.

Canva vs PowerPoint

Going into more technical aspects, here are the Pros and Cons of working with either software as a presenter.

Pros of Canva as a Presentation Tool

User-friendly interface.

Canva’s drag-and-drop feature makes it easy for non-designers to create presentations by using its library of shapes, graphics, text styles, and other resources.

Wide Range of Templates

It offers a vast library of Canva templates, which can be easily customized in their online editor, saving time on design. There’s a con associated with this point, which we shall discuss later.

Magic Studio for Canva was released mid-Q3 this year with the idea of powering designs with AI tools. This tool is available in Canva search features and in the editor at the bottom right corner, which features the list options:

  • AI text generation
  • Suggested graphics to match your design
  • Suggested photos to match your design

Collaboration Feature

Allows multiple users to simultaneously work on the same presentation, which is great for small team projects. Compared with PowerPoint, it does not require all users to be Premium to collaborate online.

Web-Based Platform

Being an online platform, it allows users to work from any device with Internet access without needing software installation. This particularly helps users with legacy computers who cannot install current versions of Microsoft Office. 

Integrated Stock Library

Provides access to a broad selection of stock photos, illustrations, and icons within the platform. Just like with the Canva templates, there’s also a con to this point.

Customization Options

Users can upload images and fonts, enabling brand consistency across presentations. Note: The upload fonts feature is only available for Canva Pro users.

Photo Editing and Animation Features

Canva lets users tweak their graphics with simple-to-use controls. These options help us to adjust opacity, apply photo filters, add animation effects, add bevels and shadows, and more.

Cross-Platform Compatibility

Can export presentations to various formats (as a PDF document, as a video presentation in MP4 format, or even as images), making them viewable on different devices and platforms. The export options allow us to post directly into social media, create printables, post to the web, etc. While some export formats require an upgrade to a Canva Pro subscription (like the ability to export to SVG format), the basic export features are enough for simple presentations and beginners.

Cons of Canva as a Presentation Tool

Limited offline functionality.

Requires an internet connection for full functionality, which can be a limitation in areas with poor connectivity, for business people working on an airline flight, while using Airplane mode, or for people traveling in other zones without Internet access.

Fewer Animation and Transition Options

Unlike PowerPoint, the available options for animations and transitions are limited. Users can find this reiterative, which may be unappealing to using these effects in our presentations. 

Premium Content

Although the Canva library is extensive in terms of assets, the reality is that most of these elements are only available for premium users. This applies to templates, shapes, images (mostly), and exporting options. Resizing the graphics you create in Canva to repurpose your design is only available to premium users.

Template Overuse

Popular templates can be overused, making presentations look similar to many others. This is of particular interest to business professionals, as people tend to easily associate some designs as being made with Canva.

Design Decisions

Unlike using a PowerPoint template , you have to work your way with Canva content, as the PPT templates tend to be quite generic and do not offer tools for data representation. Consequently, you have to know how and where to introduce those elements on your own rather than working with a presentation template that already assigned the space for such graphics.

Lack of Advanced Multimedia Integration

Integrating complex multimedia elements like videos is not as seamless as in some desktop applications. You won’t find options to link to source elements; you need to upload the content to your personal Canva library and manually add the resource to the slide. Presenters can also lose third-party integrations via plugins for some multimedia resources.

Pros of PowerPoint as a Presentation Tool

Widespread use and familiarity.

PowerPoint is the leading market tool for presentations, making most audiences and presenters are familiar with it at a basic operational level. This can help us to outsource technical issues quickly rather than aiming to use web-based interfaces to share Canva-created content.

Offline Access

PowerPoint can be used offline, which is ideal for people traveling, areas where the Internet connection is unreliable, or simply because we want to focus on creating the slides rather than facing distractions via the Internet.

Integration with Other Microsoft Office Tools

Seamlessly integrates with other Microsoft products like Excel and Word, making it easy to import data and documents. This is ideal for creating complex graphics for data representation, where the content can be synced, importing databases, working with Gantt Charts in software like Microsoft Project, and more.

Also, Microsoft PowerPoint has the same text editing capabilities as Microsoft Word – a striking contrast with Canva’s limited features.

Templates and Design Options

This is PowerPoint’s forte: the capability of using third-party presentation templates, like the ones provided by SlideModel . Users can buy pre-designed slide decks from professional vendors and ease the need to make design-related decisions. On top of that, Microsoft already includes some basic templates with its 365 subscription.

Advanced Features

Offers a broad range of features, including detailed animations and transitions, which can enhance presentations. For example, the ability to work with SVG graphics allows presentation designers to make pixel-perfect presentations without losing image quality. This is available to all users, unlike Canva, which requires a subscription to unlock certain elements.

Multimedia Capabilities

Supports embedding of various multimedia elements like audio, video, and images directly into presentations. You can use hyperlinks to embed content or work with third-party plugins for specific tasks.

Extensive Support and Resources

As a long-established tool, users can find tutorials everywhere, support communities, and additional resources available online.

Cons of PowerPoint for Presenters

Some features can be complex to use, and the interface may be overwhelming for new users. In particular, this is linked to editing PowerPoint Shapes and graphs, working with Slide Master , applying advanced animation effects and so on.

Unlike Canva or Google Slides, PowerPoint requires purchasing Office 365 or a standalone license.

Heavy Files

PowerPoint files, especially those with multimedia content, can become large and difficult to share via email. As a side effect, those heavy files can be complicated to handle in computers that lack sufficient RAM and processing power. Moreover, they require significant free disk space on your PC.

Time-Consuming

Creating a high-quality presentation with custom animations and graphics can be time-consuming. That’s the reason why we highly recommend users work their way with PowerPoint templates, and mix and match designs to create a unique slide deck .

Learning Curve

Users need to invest time in learning the software to fully utilize its advanced features. This applies to both acquiring the knowledge and practicing the skills you learned. And still, for some users, it feels frustrating not to achieve results relatively quickly. 

In this section, we will learn how to use Canva to create graphics for a product presentation. The idea is to create placeholder graphics containing images of a product; then, we will export that content to continue creating our presentation in PowerPoint.

After creating our Canva account, we find ourselves at the Home screen. Go to Templates, and you will see something similar to this UI. 

Canva templates available on its website

We can go straight to the Presentations (16:9) option or use the search bar to locate the template we want. In this case, we will opt for that scenario and search “Product.”

company presentation canva

The images that show a little crown at the low right corner are premium templates, which means we cannot use them with a free account. We will pick a template that fits the needs of our presentation by clicking over it. At the contextual window that opens, select Customize this template .

Selecting a Canva template

The Canva builder may take a bit to load, especially if your internet connection is slow. You will find yourself with a window like this one, opened at the Design tab, which offers alternatives for other templates similar to the one you chose.

Design builder in Canva

The Styles tab allows us to quickly change the layout, altering color themes and fonts. Sometimes, that can suit our needs immediately; sometimes, it requires extra work to customize to our preferences.

Styles Tab in Canva

We can click on any element in this design and customize its content. Depending on the element type, the options are available for us. For this presentation, we will change the text and images, and alter font color at the button to make it stand out.

Customizing font color in Canva

Next, it’s time to replace the images. We can drag and drop the image into Canva, or we can go to the Uploads button and add the content from there.

Uploading images to Canva

In this case, we’re using DALL-E-generated images for this product presentation, you can also use illustrations, photos, videos, or Midjourney illustrations . Once the images are uploaded, drag and drop them to replace the images in the placeholder areas. To complete this design, we removed the shape that came with the template – you can add a new shape by going to Elements > Graphics .

Graphics tab in Canva

Learning how to use Canva for PowerPoint is pretty straightforward. Download your Canva design as a PowerPoint presentation, which you can do by accessing your design and going to the top-right corner to locate the button Share . Click on it, and then click on Download .

Under File Type , we will select PPTX , as it’s PowerPoint’s native format. Click on Download , and wait for the process of downloading the file to be completed. Depending on the graphic assets included, it can take a while.

How to export a Canva Presentation to PowerPoint

At this point, don’t be surprised if you’ll be prompted to upgrade your Canva plan (if you don’t have a premium account). The reason is that Canva will charge you for exporting what they call premium graphics, and since most of the Canva presentation templates use premium graphics, this will be a limitation when exporting your Canva slides to PowerPoint. 

A simple workaround is removing the premium graphics before exporting from Canva to PowerPoint. Although, take in mind this may affect the overall design of your presentation.

As you can see below, the PowerPoint file is entirely editable. Something to consider is that unless you have the font installed on your computer, PowerPoint will reassign to a generic font.

Exported Canva Presentation in PowerPoint

Remember the design we created before? Well, it’s time to use that image as part of a marketing deck presentation , which will represent a social media post to be used by the marketing team to promote the brand.

The first step is to download the design we created as PNG. We can close Canva after that.

Downloading Canva-made graphics as PNG format

We opened our PPT template, which is the Annual Marketing Plan PowerPoint Template , and customized the PowerPoint theme colors . Go to Insert > Pictures > This Device .

Inserting a picture into PowerPoint - Inserting an image from Canva into Annual Marketing Plan Slide template

Select the image we created in Canva and upload it here. We will add some image shadow effects via Shape Format, and a textbox below that describes what the image is about.

PowerPoint slide using Canva graphics - Example of new PowerPoint slide with a graphic created in Canva

And that’s how easily we can use graphics from Canva in our PowerPoint presentations. Remember, it’s best to work with PNG images rather than JPG to reduce file size and preserve image quality.

You can invite others to collaborate on your design by sharing a link to the editable design or by adding them via email as team members on your Canva account.

Canva uses standard cloud storage security measures to protect your data, but like any online platform, it’s important to use a strong password and follow good security practices.

There are two methods for this. You can upload a PPT template into Canva via the Canva Homepage by clicking on Projects , and then go to the Uploads folder. Drag and drop or click on Upload, as we’ve seen before. Once imported, you must click on that file to open it in the Canva editor. The second method is on the editor: go to the Uploads button and upload your PPT file as if it were an image or another media asset.

Yes, you can use SlideModel presentation templates in Canva. As a SlideModel subscriber, you can download .pptx files to import into Canva presentations. This way, you can enjoy the creative slide templates and graphics provided by SlideModel in your Canva presentations

Unfortunately, no, as Canva doesn’t have the same toolset to enable editing functions. That also applies to changing color, so we highly recommend you work with a final PPT file before switching to Canva.

Objects like charts, SmartArt, 3D objects, and WordArt aren’t supported in Canva and won’t be rendered if you upload a slide that contains them.

Yes, all users can download Canva presentations to PPTX format. In case the original Canva design isn’t a presentation file, like a banner or social media post, you won’t be able to resize for that output unless you have a premium account.

Yes, the file must be smaller than 70 MB, and you can import up to 300 slides.

Canva and PowerPoint can collaborate as complementary tools to help presenters overcome the limitations of each individual tool. It takes a while to create your desired workflow, but once that’s accomplished, you can elevate the quality of your PowerPoint or Google Slides presentations with Canva. 

We don’t advise using Canva as an alternative to PowerPoint as the current state-of-the-art indicates it won’t support data representation or other PowerPoint stellar tools that make part of most PPT templates. 

company presentation canva

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13 Best Canva Presentation Templates

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If you are someone who has been curious about digital or graphic design, you probably have heard of Canva . It has become trendy over the past few years as it is one of the best graphic design platforms that serve both designers and non-beginners.

My name is Kerry and I have been dabbling in graphic design and digital art for years. I have been using Canva as a main platform for designing and am extremely familiar with the program, best practices for using it, and tips to make creating with it even easier! In doing so, I have researched and explored all of the subscription plans to find the benefits of each.

In this post, I’ll highlight some of the best premade presentation templates that you can find one Canva. If you are looking to save time or just try out a new design (that you didn’t have to create!), there are plenty to choose from directly from their library. 

Table of Contents

Key Takeaway

Who should use canva presentation templates, 1. floral, feminine & calm self-introduction presentation, 2. blue modern technology business presentation, 3. grey and yellow minimal modern company profile presentation, 4. green and white basic cell theory and structure biology education, 5. brown monochrome simple minimalist presentation template, 6. orange blue simple gradients financial technology (fintech) technology presentation, 7. navy modern company profile presentation, 8. black and white pastel scrapbook company profile presentation, 9. black and white minimalist commercial real estate architecture presentation, 10. boost playful abstract creative presentation, 1. dark green and cream vintage classy interior and home presentation, 2. black and white modern minimalist architecture presentation, 3. light pink coral modern elegance persuading mom get a pet mother’s day presentation, final thoughts.

  • In order to find presentation templates, simply search for the keyword “presentation” in the search bar on the main Canva homepage and it will bring you to a selection of templates.
  • You can narrow down styles on the left side of the screen where users can check off specific styles such as minimalist, floral, corporate, and clean. 
  • Any template that has a crown attached to it is only available in a Canva Pro or Canva for Teams paid subscription account. 

Anyone who is already on the Canva platform or anyone who needs to create a professional presentation should take advantage of the premade templates because they are such an asset that will save you time and give you design ideas that you may not have had before! 

While the premade templates vary in the number of slides that are available, you can always duplicate slides to make your presentation longer. In addition, users have the ability to add additional elements, change the layout of slides, and further customize each of these slides with relevant information.

10 Best Free Canva Presentation Templates

Now that you know a little bit more about Canva’s library of premade presentation templates, I picked out some of the best ones to use (of all different styles!). 

company presentation canva

  • Great for : A minimalist and clean presentation with earth tones and nature-inspired elements to keep things clean and simple. 
  • Number of Slides: 10
  • Link to Canva: https://www.canva.com/p/templates/EAFCq5Xx_Fg-floral-feminine-calm-self-introduction-presentation/

This elegant and neutral presentation template is an excellent choice for anyone who is looking to add some beautiful and calming earth tones to their presentation. The minimalist designs with floral accents provide a quaint touch and keep this template fresh. 

company presentation canva

  • Great for : A business presentation that combines futuristic elements and graphics.
  • Number of Slides: 15
  • Link to Canva: https://www.canva.com/p/templates/EAE-k_X3LEI-blue-modern-technology-business-presentation/  

Looking for a futuristic pop of color? This modern technology-themed template will fit your needs if you want to capture your audience’s attention without overwhelming them with too many graphics. The designs that are available within this presentation keep things consistent and captivating.

company presentation canva

  • Great for : A presentation that combines classic and modernism to create a pristine and standout display of information.
  • Link to Canva: https://www.canva.com/p/templates/EAFGSt9RzFo-grey-and-yellow-minimal-modern-company-profile-presentation/  

This template maintains a classic yet modern look as its color scheme of gray, yellow, and black creates a seamless and consistent look throughout the template. It is a bold and fresh template that gives off a modern yet classic design and it is a great choice for those in a modern work environment.

company presentation canva

  • Great for : A structured presentation that truly highlights information and content paired with accents of color. 
  • Number of Slides: 27
  • Link to Canva: https://www.canva.com/templates/EADj1N5FEn4-green-and-white-basic-cell-theory-and-structure-biology-education-presentation/  

Don’t worry! While this template is aptly named “Basic Cell Theory”, users do not have to stay within the biology realm to use it. I love the clean and structured design of the 27 pages of this template which allow for some color pop but also keeps the content at the forefront of the presentation. 

company presentation canva

  • Great for : A minimalist and rustic presentation that doesn’t distract audiences with overwhelming graphics or added elements. 
  • Number of Slides: 7
  • Link to Canva: https://www.canva.com/p/templates/EAE52MR2DGE-brown-monochrome-simple-minimalist-presentation-template/  

Another minimalist template for you, but this time it is a more rustic design with tones of brown and beige. While this grouping of slides isn’t as varied as others within this article, I love that the designers focused on priority slides, which is perfect for those who want to create a direct presentation without all of the extras! 

company presentation canva

  • Great for : Fun and vibrant presentations that pair well with the rainbow colors on each of the slides. 
  • Number of Slides: 16
  • Link to Canva: https://www.canva.com/templates/EAEc1_ycIss-orange-blue-simple-gradients-financial-technology-fintech-technology-presentation/  

If you are someone who is looking for a colorful palette and wants to wake up your audience so that they can pay attention to your presentation, this rainbow template is an excellent choice! 

I love the gradient choices and throughout the sixteen different slides, you will be sure to find the layout that is best for all types of information, graphics, and content. 

company presentation canva

  • Great for : Serious business proposals and those who appreciate geometric features and architectural elements.  
  • Link to Canva: https://www.canva.com/p/templates/EAE9p5ju0ms-navy-modern-company-profile-presentation/  

With the geometric designs and darker color scheme, this presentation template is a strong contender for business. The frames included in the slides are easily adjusted so that your customized photos can fit within them – highlighting visuals that go well with text information. 

company presentation canva

  • Great for : A nostalgic and quaint presentation that includes whimsical elements that add a playful element to your presentation. 
  • Number of Slides: 18
  • Link to Canva: https://www.canva.com/p/templates/EAFOkyX8GpE-black-and-white-pastel-scrapbook-company-profile-presentation/  

This is a whimsical choice for those who may be looking to create a presentation with a nostalgic or more DIY feel to it. 

There are 18 different pages in this template, which allows users to find the best slides for their information. The modern black and white color scheme plus scrapbook-type elements combine business with a lighter tone. 

company presentation canva

  • Great for : A classic presentation that doesn’t distract with colorful elements. For those who want to have a stark contrast between included content and the design.
  • Number of Slides: 12
  • Link to Canva: https://www.canva.com/templates/EADyrPiSO34-black-and-white-minimalist-commercial-real-estate-architecture-presentation/  

A classic presentation that is sure to showcase that you mean business. The heavy darker colors set the tone that allows any included content, images, or writing to become the prominent feature of the slide. 

This is a great choice for those who are looking for a professional design and do not want to spend tons of money having someone else create it for them! 

company presentation canva

  • Great for : Playful presentations that incorporate colorful elements or fun ideas.
  • Link to Canva: https://www.canva.com/p/templates/EAE73KIk9P0-boost-playful-abstract-creative-presentation/  

For the creatives out there, this template with fifteen slides is an excellent choice if you are looking to showcase products, information, or photos that you want to pop. 

In contrast to the darker color scheme that was in the template above, this one has the same effect with a lighter and more fun style!

3 Best Premium Presentation Templates for Canva Pro Users

While Canva does offer thousands of fantastic presentation templates in their free plan, I have some of my top choices that can be found in the library for Canva Pro and Canva for Teams members. 

company presentation canva

  • Great for : Any elegant and classic presentations that require added finesse.  
  • Link to Canva: https://www.canva.com/p/templates/EAFNDZnRjr4-dark-green-and-cream-vintage-classy-interior-and-home-presentation/  

The borders and corner graphics within this template are beautiful, as they give a feel of elegance and style. The contrast of the evergreen background with the light yellow accents allows for any content that is placed on these slides to find a spot that is sure to capture the attention of viewers. 

company presentation canva

  • Great for : A minimalist and clean presentation with black and white tones to keep the information simple. 
  • Number of Slides: 20
  • Link to Canva: https://www.canva.com/p/templates/EAFKByjS5Yw-modern-minimalist-architecture-portfolio-presentation/  

Another black and white themed presentation for you, but this one is sure to fit your needs. Minimalist, classic and stunning makes your content stand out in this professional and artsy-looking presentation template. 

company presentation canva

  • Great for : Those who want to create a lighthearted presentation that includes colorful components without it becoming overwhelming. 
  • Link to Canva: https://www.canva.com/templates/EAE79wOx9uw-light-pink-coral-modern-elegance-persuading-mom-get-a-pet-mother-s-day-presentation/  

Okay. So the title of this one is funny as it is a persuasive presentation to get a pet. Don’t worry. You do not have to keep any of the pre-inserted content and can theme this presentation to your liking. 

What is great about this template is that throughout its 12 slides, there is a beautiful sherbert gradient applied to the background that is calming yet adds a bit of color! 

It really doesn’t matter if you have a free or paid Canva plan because with both there are so many different presentation templates that you can use to create beautiful and captivating designs. 

We would love to hear from you! What are your favorite presentation templates on Canva? Share your opinions and any questions that you have in the comment section below!

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Behind Canva’s Success: A Case Study on Redefining Design

company presentation canva

It was in 2018 when I first came across Canva. The marketing team was super excited about it and couldn’t wait to explore it with new graphics. Whereas I, having started with building my personal brand on LinkedIn decided to use Canva for my personal use. 

It’s been 6 years and I have fallen head over heels in love with the application. I have seen Canva grow from a sapling to a full-blown plant. 

And as a dedicated user, no one can share the Canva case study better. 

P.S The blog banner you see above, is designed in Canva. That’s right 😎 

Table of Contents

Background of canva, from idea to reality: the canva journey, canva’s mission and vision, 1. design templates, 2. collaboration tools, 3. customization capabilities, 4. brand kit, 5. animation and video editing, 6. content planner, 7. integrations, 8. learning resources, 9. canva magic studio, canva’s growth strategy.

  • Focused Targeting

Canva’s Business Model

User-focused marketing approach, canva’s impact on graphic design.

  • 1. Competition in the Design Software Market
  • 2. Adapting to Changing User Needs
  • 3. Scaling the Platform
  • 4. International Expansion
  • 5. Maintaining Innovation
  • 6. Privacy and Security Concerns
  • 7. Monetization Strategy
  • 8. Talent Acquisition and Retention
  • 1. User-Centric Product Development
  • 2. The Power of Simplicity
  • 3. Leveraging Network Effects
  • 4. Continuous Innovation
  • 5. Community Building
  • 6. Importance of User-Focused Design
  • 7. Value of Continuous Innovation

For those unawares (I am sure there aren’t any), Canva is a graphic design platform launched in 2013 by Melanie Perkins, Cliff Obrecht, and Cameron Adams. 

The actual story began in 2012. Here’s how. The idea was born out of Melanie’s observation of the complexities involved in using traditional design software. While teaching design at a university, Melanie recognized the steep learning curve and the inaccessibility of design tools for the average person. This led to the vision of creating a platform that simplified design, making it accessible to everyone, regardless of their design skills.

The purpose of Canva is to empower everyone to design. The platform is built on the belief that design should not be exclusive or complicated. 

It should be accessible and easy for anyone to create beautiful designs. Canva aims to make design simple and enjoyable, even for those with no design experience.

The road from idea to execution was not immediate. Melanie and Cliff’s first venture, Fusion Books, an online tool for designing school yearbooks, laid the groundwork. It was the success and experiences from Fusion Books that propelled the trio towards creating Canva.

Canva went live in 2013 with a clear mission: to simplify design. It offered an intuitive drag-and-drop interface, a vast library of templates, and accessibility across devices, which quickly captured users’ interest.

The founders initially struggled to secure funding, but their persistence paid off when they received their first investment from Silicon Valley. 

This was a significant milestone in Canva’s journey, and it set the stage for the platform’s rapid growth.

Canva’s growth was fueled by its user-friendly interface and vast library of templates. The platform quickly gained popularity among non-designers who appreciated its simplicity and affordability. 

By 2015, Canva had over 2.5 million users and had become a global phenomenon.

Mission of Canva

Canva’s mission is to empower everyone in the world to design. The company believes that everyone should have the tools to express their ideas visually, and it is committed to making this a reality.

Vision of Canva

Canva’s vision is to become the go-to platform for all design needs. The company aims to continually innovate and expand its offerings to cater to the evolving needs of its users.

Key Features of Canva

Canva’s success can largely be attributed to its wide array of user-friendly features that cater to a vast spectrum of design needs. 

Here are some of the key features that have made Canva an essential tool for creating stunning visual content:

Canva offers a wide range of design templates for various purposes. Users can choose from thousands of professionally designed templates for presentations, social media posts, posters, and more. 

These templates are fully customizable, allowing users to add their own images, text, and branding.

Canva also offers collaboration tools that allow users to work together on designs. 

Users can share their designs with others, get feedback, and make edits in real time. This makes Canva a great tool for teams and businesses.

Users can customize every aspect of their design, including color schemes, font styles, and imagery, to ensure their project aligns with their branding or personal aesthetic.

For professional users, Canva’s Brand Kit feature enables the storage of brand assets like logos, color palettes, and fonts, ensuring consistency across all designs.

Canva extends beyond static images, offering simple animation and video editing capabilities that allow users to create dynamic content such as animated social media posts and short promotional videos.

The content planner feature is particularly useful for social media managers and content creators, enabling them to schedule posts directly from Canva to various social media platforms.

Canva integrates with various platforms, including social media and cloud storage services, facilitating a seamless workflow and easy access to files and publishing options.

Canva offers an extensive range of tutorials, guides, and courses through Canva Design School, helping users improve their design skills and make the most of the platform’s features.

Its latest addition, Canva Magic Studio is a suite of AI-powered features integrated directly into the popular design platform Canva. It aims to empower creators of all levels by streamlining the design process and injecting creativity with the help of artificial intelligence.

Canva’s blend of simplicity, versatility, and collaboration has positioned it as a go-to tool for millions of users worldwide. 

Whether for personal projects, educational purposes, or business branding, Canva’s features are designed to empower users to bring their creative visions to life effortlessly.

So, how did Canva become the household name?

Here are some things that Canva did right in their journey so far. 

Canva’s growth strategy is centered around its user-focused design and freemium business model. The company has focused on making its platform as user-friendly as possible, and it offers a free version of its software that is accessible to everyone. 

This has helped Canva attract a large user base, which it then monetizes through its premium offerings.

In addition, Canva has democratized design by making it accessible to everyone, not just professionals. This has opened up new opportunities for individuals and businesses to express their ideas visually. 

company presentation canva

Focused Targeting 

One of Canva’s primary target audiences is small businesses and entrepreneurs. The platform offers affordable design solutions that are perfect for businesses on a budget. It also provides tools for branding and marketing, making it a one-stop-shop for small businesses.

Canva is also popular among educators and students. The platform offers educational templates and resources, and it is used in classrooms around the world to facilitate visual learning.

Canva operates on two business models. 

One is the freemium model. This means that users can access a basic version of the platform for free, but they have the option to upgrade to a premium version for additional features. This model has been successful in attracting a large user base and generating revenue.

In addition to its freemium model, Canva also offers a subscription model. Users can subscribe to Canva Pro for a monthly or annual fee to access exclusive features and resources.

Canva uses content marketing to attract and engage its audience. The company regularly publishes blog posts, tutorials, and resources that provide value to its users. This helps to build trust and loyalty among its audience.

Canva also leverages partnerships and influencer marketing to reach a wider audience. 

View this post on Instagram A post shared by Canva (@canva)

The company collaborates with influencers and other brands to promote its platform and expand its reach.

Canva has profoundly changed how we approach graphic design. It has made design accessible to millions who previously found software like Adobe Photoshop too complex or expensive. 

Here are key areas of impact:

  • Democratization of Design: Canva has empowered non-designers with the ability to create professional-quality graphics for various needs, from social media posts to business presentations.
  • Simplification and Accessibility: With its user-friendly interface, Canva has simplified the design process, making it accessible to people with no formal design training. I mean, if a novice like me can use Canva, anyone can. 
  • Innovation in Collaboration: Canva’s collaborative features have made it a favorite among teams, enabling real-time collaboration across different geographies.
  • Encouraging Creativity: By removing technical barriers, Canva has encouraged users to explore their creativity without the fear of complex software.

Challenges faced by Canva

Canva’s journey to becoming a multi-billion dollar design platform is a tale of remarkable growth and innovation, but like any successful venture, it was not without its challenges. 

From its inception in 2012, Canva faced several hurdles that tested its resilience and adaptability. Here are some of the key challenges Canva encountered and navigated through its growth journey:

Challenge #1: Competition in the Design Software Market

One of the main challenges faced by Canva is competition in the design software market. There are many other design tools available, and Canva must continually innovate to stay ahead.

Challenge #2: Adapting to Changing User Needs

Another challenge for Canva is adapting to the changing needs of its users. As the design industry evolves, Canva must keep up with new trends and technologies to remain relevant.

Challenge #3: Scaling the Platform

As Canva’s user base grew rapidly, scaling the platform to handle increased traffic while maintaining performance and reliability became a challenge.

Canva focused on enhancing its infrastructure and optimizing its software architecture to ensure scalability and reliability, even as the number of users skyrocketed.

Challenge #4: International Expansion

Expanding to new markets presented challenges, including language barriers, cultural differences, and local competition.

Canva tackled this by localizing their platform in various languages and adapting their marketing strategies to cater to different regions, ensuring a more global appeal.

Challenge #5: Maintaining Innovation

To stay ahead in a competitive market, Canva needed to continually innovate and add new features without overwhelming users.

They maintained a balance between simplicity and functionality by carefully evaluating user feedback and market trends to guide the development of new features and improvements.

Challenge #6: Privacy and Security Concerns

With the growing concern over data privacy and security, Canva faced the challenge of ensuring user data protection, especially after a significant data breach in 2019.

Canva responded by strengthening its security measures, implementing enhanced data protection protocols, and being transparent with users about the steps taken to safeguard their information.

Challenge #7: Monetization Strategy

Developing a sustainable monetization strategy that did not alienate the free-tier users while providing enough value for paid subscriptions was crucial.

Canva introduced a tiered subscription model, offering a free version with basic features and paid versions with additional capabilities, such as the Brand Kit and advanced collaboration tools, ensuring a clear value proposition for upgrading.

Challenge #8: Talent Acquisition and Retention

As Canva grew, attracting and retaining top talent to innovate and manage the platform became increasingly challenging.

They focused on building a strong company culture, offering competitive benefits, and creating a collaborative environment that attracted skilled professionals.

Canva’s growth journey underscores the importance of resilience, adaptability, and user-centricity in overcoming challenges. By staying true to its mission of democratizing design and continuously iterating based on user feedback and market demands, Canva has not only overcome numerous obstacles but has also redefined the landscape of digital design.

Learnings from Canva’s Product-Led Growth

Canva’s journey offers invaluable insights into building a product that resonates with users worldwide. Key learnings include:

Learning #1: User-Centric Product Development

Canva’s success underlines the importance of understanding user pain points and developing solutions that directly address those needs.

Learning #2: The Power of Simplicity

Canva’s simple and intuitive design proves that products don’t have to be complex to be powerful. Simplicity can lead to wider adoption.

Learning #3: Leveraging Network Effects

By making sharing and collaboration easy, Canva benefits from network effects, with users naturally promoting the product within their circles.

Learning #4: Continuous Innovation

Canva’s growth is also a testament to the importance of continuous innovation, regularly introducing new features and integrations to keep the product relevant.

Learning #5: Community Building

Engaging with its user community through design challenges, tutorials, and responsive support, Canva has built a loyal user base that contributes to its growth.

Learning #6: Importance of User-Focused Design

One of the key lessons from the Canva case study is the importance of user-focused design. Canva’s success can largely be attributed to its user-friendly interface and focus on user needs.

Learning #7: Value of Continuous Innovation

Another lesson is the value of continuous innovation. Canva’s ability to continually innovate and adapt to changing user needs has been crucial to its success.

Canva has had a profound impact on the design industry. It has democratized design and made it accessible to everyone, changing the way we create and consume visual content.

With its user-focused design, innovative features, and strong business model, Canva is well-positioned for continued success. The Canva case study serves as a powerful example of how a simple idea can transform an industry and empower millions of users around the world. 

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This is an online event. Discover how to create professional graphics for social media, presentations, business cards, and more using Canva, a free online platform!

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