broiler farm business plan pdf

Starting Broiler Poultry Farming Business Plan (PDF)

The world’s insatiable appetite for poultry meat has made broiler poultry farming an attractive and lucrative venture for entrepreneurs and farmers alike. Whether you’re a seasoned agricultural enthusiast or someone looking to venture into the world of poultry farming for the first time, starting a broiler poultry farming business can be a rewarding and profitable endeavor. The broiler poultry farming business is not merely about rearing chickens; it represents a thriving sector that caters to the insatiable global appetite for poultry meat. With a steadily growing global population and a shift towards healthier protein choices, the demand for chicken products has skyrocketed, creating a robust market for broiler farmers. This increasing demand, coupled with advancements in breeding techniques, nutrition, and management practices, presents an enticing opportunity for entrepreneurs to not only meet consumer needs but also reap huge profits. It is a highly rewarding business if done properly. Essential things required to build a profitable broiler poultry farming business include :  knowledge of how to keep broiler chickens, good poultry business management skills, and a good poultry farming business plan. This article will outline how to start the broiler chickens business, and the broiler poultry farming business plan – PDF, Word and Excel.

This article and business plan is about broilers poultry farming (meat production).  We also have articles and business plans for

Poultry Egg Farming Business  

Free Range Chicken Farming Business

Click the links above to go to the articles and business plans. 

Business Model

The Broiler Poultry Farming Business Model revolves around a straightforward yet highly profitable process. It all begins with the purchase of day-old chicks, which serve as the foundation of your broiler flock. These chicks are carefully selected for their genetic potential to achieve rapid growth and efficient meat production. Once in your care, you provide them with the appropriate housing, ensuring optimal conditions for their growth and development. A crucial aspect of broiler farming is the efficient management of their diet, as the major expenses in this venture are attributed to the cost of day-old chicks and feed.

As the chicks grow, typically within a span of 5-7 weeks, they reach maturity, and this is when you can reap the rewards of your efforts. The broilers can be sold in two main forms: as live birds or as dressed birds, depending on the preferences of your target market. The revenue generated from selling these mature broilers significantly exceeds the input costs and operational expenses, resulting in a healthy profit margin. What makes this business model particularly attractive is its repetitiveness throughout the year, allowing you to maintain a consistent stream of income by continually raising and selling batches of broilers. This cyclical approach to broiler farming ensures financial stability and growth in your poultry venture.

Land for Broiler Poultry Farming

Selecting the right land is a fundamental step in establishing a successful broiler poultry farming operation. The choice of land can significantly impact the efficiency and profitability of your venture. When acquiring land for broiler poultry farming, it’s crucial to consider several key factors. Firstly, the location and accessibility of the land are paramount. The site should be easily reachable by road to facilitate the transportation of feed, day-old chicks, and mature birds, while also being situated at a distance away from residential or industrial areas to avoid unwanted noise and odors for neighboring inhabitants. Proximity to markets and suppliers can also reduce logistical challenges and costs.

Furthermore, ensure that sufficient water supply is readily available at the broiler farm, as water is essential for the health and well-being of the birds. Access to electricity is equally important to power the necessary equipment and lighting systems. To mitigate the risk of flooding, it’s advisable to construct the broiler house on elevated land with proper drainage systems in place. Low-lying areas should be avoided, as they are prone to flooding and can jeopardize the safety and well-being of your broiler flock. Also consider the availability of affordable labor, as staffing costs can significantly impact the profitability of your broiler chicken farming business.

You must assess zoning and regulatory requirements in the area to ensure that poultry farming is permitted. Compliance with local laws is essential to avoid legal issues. The size and layout of the land should be sufficient to accommodate your planned broiler housing, feed storage, and other necessary infrastructure. You should also consider environmental conditions, access to utilities, soil quality, security, and biosecurity measures. Evaluating these factors, along with the cost of land, will help you make an informed decision.

Broiler Poultry Housing

Good housing is an important aspect of the broiler poultry farming business. A good broiler house has the following features : it protects the broiler birds from adverse weather conditions, has a good ventilation system, gives adequate space for the broilers to move around, provides easy access to feed and water. Failure to provide good housing for your broilers will lead to disastrous loses for your poultry farming business. The broiler chicken house should be constructed in such a way that its long axis is in a east-west direction – this helps by minimizing the amount of sunlight that would enter the broiler house. A proper ventilation system should be available in the broiler house so as to provide fresh air to the birds and remove excess heat and moisture. The broiler chicken house should be designed to deal with both extremes – hot weather and cold weather. Good temperature control will enhance feed conversion and growth rate, making your broiler poultry farming business more profitable. The broiler poultry farming business plan should include the costs of the BROILER housing construction. 

Equipment for Poultry Farm

Adequate poultry equipment is essential for raising healthy and profitable broiler chickens. Essential equipment for a broiler poultry farm include feeding equipment. Broilers chickens should have easy access to the poultry feeds – this is made possible by purchasing the right type of feeders. Good feeding equipment should : have a safe design for the chickens, provide clean & fresh feed to the broilers, offer easy access to the feed, and be easy to clean. You can use manual feeders or automatic feeding system depending on the size of your broiler poultry farm and your budget. Drinking equipment are also required when raising broiler chickens. Broilers should always have access to water as water is an important component which supports the growth of broiler chickens. Drinking equipment for broilers can be : water basin, automatic belly waterer, nipple drinker or manual drinker. Each type of poultry drinking equipment has its own advantages and disadvantages. Other additional equipment for a poultry farm include lighting system, heaters, brooders, weighing scales and waste disposal system. The cost of poultry farm equipment should be included in the poultry farming business plan.

Broiler Day Old Chicks

Healthy broiler day old chicks are required for you to be profitable in your poultry farming business. Good quality chicks will minimize the rate of mortality thus ensuring that a high number of birds will survive up to maturity – which implies more profitability for your broiler chickens farming business. Features of good quality broiler day old chicks include : a deep yellow colour, large well developed chick, navels which are well closed, no deformity on the body and the chicks should be active and alert. Research about your chicks supplier before purchasing – always buy the day old chicks from reputable and accredited hatcheries.  You can also consult other poultry farmers on where they purchase their day old chicks from. Day old chicks should be handled with care when transporting them to your farm to avoid mortality during the transportation. The broiler poultry farming business plan should include the costs of acquiring the broiler day old chicks.

Feed And Nutrition

Feed is required to support the growth of the broiler chickens. Broiler chickens require a variety of nutrients inorder to stay healthy and grow to their full potential. If you fail to provide adequate feed to the birds, they may die , or fail to reach the target weights, which may lead to financial loss of your poultry farming venture. Essential nutrients required by broiler chickens include proteins, vitamins, carbohydrates and minerals. These nutrients are all found in commercial broiler stock feeds. There are 3 types of broiler feeds which are given to the birds at different growth stages. These are Broiler Starter feeds, Broiler Grower feeds, and Broiler Finisher feeds. Water is also required to support efficient growth of the broiler chickens. You will also need a b roiler stress pack/vitamin supplements which  can be used to promote growth of commercial broilers and chicks, and also to combat stress during periods of high temperature, after vaccination and as an aid in recovery from disease to boost performance of the stock. All the feed costs should be included in your poultry farming business plan. 

Health and Disease Management

Maintaining the health of your broiler flock is a paramount responsibility in your poultry farming business. A proactive and comprehensive health management program is crucial to prevent diseases and ensure the well-being of your birds. In some areas vaccinations maybe necessary to protect your broilers from common poultry diseases. Consult with a veterinarian to establish a vaccination schedule tailored to your specific location and the prevalent diseases in your region. Additionally, strict biosecurity measures must be in place to prevent the introduction and spread of diseases. This includes controlling access to your farm, disinfecting equipment and vehicles, and establishing quarantine areas for new birds. Regularly monitor the health of your flock through routine inspections, and be prepared to take immediate action if any signs of illness or distress are observed.

In the event of disease outbreaks, it’s crucial to have a contingency plan in place. Isolate infected birds to prevent the spread of disease and consult with a veterinarian to determine the appropriate treatment or culling measures. Timely and effective response is critical in minimizing the impact of disease on your broiler flock and, ultimately, your profitability. Regularly educate yourself and your farm staff on best practices in poultry health management, as staying informed about emerging diseases and treatment options is vital. By prioritizing the health of your broilers and implementing robust disease management strategies, you can reduce mortality rates, enhance the overall quality of your poultry products, and maintain a healthy and profitable broiler poultry farming business.

Management and Labour for Broiler Poultry Business

The number of farm workers you need will depend on the size of your poultry farming business project. If you are running a small poultry farm business e.g. 100 birds/cycle, you and your family may be enough to take care of the birds, but if you are rearing 2000 birds per cycle, you will need full time employees to manage the poultry farm.  There is need for good technical knowledge of broiler poultry farming rearing techniques for success in the business, and good management skills.

Capital for Broiler Poultry Farming Business

The amount of capital required for the broiler poultry business depends on the scale of the project. You can get a loan from the bank, or funding from investors, to use as capital to start your poultry farming business. If you plan to raise capital from investors and a loan from the bank, you need a good poultry farming business plan. If you don’t have access to investors and bank loan, you can use your personal savings and start small, and grow your business overtime. Broiler chickens are very profitable, so if you reinvest the profits you get, you can quickly grow. Even if you are not planning to get a loan, you should still get a broiler poultry farming business plan doc to guide you in starting and operating the business.

Marketing Plan

A well-defined marketing plan is an essential component of any successful broiler poultry farming business. It’s not enough to raise healthy broilers; you must also effectively reach your target market and convince potential customers to choose your poultry products. One crucial step in this process is identifying your target market. Are you catering to local consumers, butcheries, restaurants, supermarkets, or wholesalers? Understanding your ideal customers will help you tailor your marketing efforts effectively. Once you’ve identified your audience, you can move on to product branding and packaging, creating a strong brand identity for your poultry products. Eye-catching packaging and branding can make your products stand out on the market shelves and attract consumer attention. Developing a competitive pricing strategy that reflects your production costs, market demand, and your product’s perceived value is essential. Consider offering promotions or discounts to attract initial customers.

In today’s digital age, having an online presence is crucial. Create a professional website and use social media platforms to showcase your products, share farm updates, and engage with potential customers. Invest in advertising and promotion to create awareness about your broiler poultry farm, utilizing both online and offline marketing channels. Building strong relationships with your customers, providing excellent customer service, and staying adaptable by monitoring market trends and consumer preferences are all key components of a successful marketing plan. By developing a comprehensive strategy that encompasses these elements, you can effectively promote your broiler poultry products, establish a strong brand presence, and attract a loyal customer base, ultimately contributing to the long-term success and sustainability of your broiler poultry farming business.

Market for Broiler Chickens

The market for broiler chickens is very huge and is ever increasing. The annual global demand of broiler chickens is 130 million tonnes. That’s a lot! You can supply your broiler chickens to individual households, butchers, schools, restaurants, companies, supermarkets, organizations, events, abattoirs etc. You can sell your broilers as live birds or you can slaughter and freeze them and sell them as dressed chicken. The broiler poultry farming business plan ought to include a proper marketing plan to use in your poultry farming business.

The export market is also very huge! As you grow your broiler production business you will be able to export the meat to other countries.  The largest importer of broiler chickens is the Gulf Cooperation Council, which is a  as a political and economic alliance by six Middle Eastern countries which are Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates (UAE). Currently, the top producers of broiler chickens are United States of America, Brazil, China, European Union, India, Russia, Mexico, Argentina, Turkey, Thailand and Indonesia. The largest importers of the meat include the previously mentioned Gulf Cooperation Council, Japan, Mexico, European Union, Iraq, South Africa, China, Honk Kong, and Philippines. 

Keys to Profitability in Broiler Poultry Farming

Profitability in your broiler poultry farming business hinges on several crucial factors that span the entire production cycle. Efficient feed management is paramount, as feed expenses often represent a significant portion of your costs. To maximize profitability, invest in high-quality feed, closely monitor feed conversion rates, and avoid overfeeding to minimize waste. Maintaining the health of your broiler flock is equally essential. Implement a robust health management program that includes regular vaccinations, stringent biosecurity measures, and proactive monitoring to prevent diseases and reduce mortality rates. By keeping your broilers healthy, you can reduce the need for costly treatments and ensure steady growth.

The environment in which your broilers are raised plays a pivotal role in profitability. Adequate housing and ventilation are critical components of this equation. Your housing facilities should provide a comfortable environment with proper ventilation, temperature control, and insulation to minimize stress and promote optimal growth. Efficient staffing is also key to managing day-to-day operations effectively. Well-trained and knowledgeable staff can help reduce errors, improve productivity, and ensure the overall welfare of your broilers. Additionally, market timing is a critical consideration. Monitoring market trends and aligning your broiler sales with market demand can significantly impact your profitability. By optimizing the timing of your sales, you can secure higher selling prices and enhance your overall financial performance.

Another aspect of profitability involves resource management. Efficiently utilize resources like water and electricity to minimize waste and operational costs. Consider exploring renewable energy sources as a sustainable approach to resource management. Responsible scaling is essential as well. While expanding your broiler poultry farming business can lead to increased profits, it’s crucial to do so prudently, ensuring you have the necessary resources and market demand to support growth without straining your finances.

Advantages of Broiler Poultry Farming Business

Engaging in a broiler poultry farming business presents a range of compelling advantages that make it an enticing venture in the agricultural industry. Firstly, the rapid turnaround to profitability is a standout feature. Broilers are known for their efficient growth, reaching market weight in just 5 to 7 weeks. This means that farmers can realize a relatively fast return on investment compared to other livestock enterprises, making broiler farming an attractive option for those seeking quicker financial returns.

Furthermore, the steady and ever-increasing demand for poultry meat, especially chicken, is a significant driving force behind the success of broiler poultry farming. The affordability, versatility, and perceived health benefits of chicken contribute to a consistent and growing market. This ensures stability and reduces the risks associated with market fluctuations and seasonal variations, providing farmers with a reliable source of income.

Another advantage is the relatively low initial investment required to start a broiler poultry farm. Compared to some other livestock businesses, broiler farming demands less capital in terms of infrastructure and equipment. This accessibility enables individuals with limited financial resources to enter the poultry farming industry without significant financial barriers. Moreover, broilers’ remarkable feed conversion efficiency minimizes feed costs, contributing to overall profitability, as less feed is needed to produce a unit of meat compared to many other livestock species. These advantages make broiler poultry farming a compelling and potentially lucrative endeavor. However, it’s essential to approach this business with proper planning, management, and dedication to ensure long-term success and sustainability.

Why You Need A Broiler Poultry Farming Business Plan

A well-structured business plan is an indispensable tool when embarking on a broiler poultry farming business. Its importance lies in its ability to provide a clear vision and direction for your venture, outlining your goals, strategies, and action plans. This strategic roadmap helps you stay focused on your long-term objectives, guiding your business decisions and preventing distractions or unexpected challenges from derailing your progress. Furthermore, a well-prepared business plan helps you identify potential risks and challenges that may arise during the course of your broiler poultry farming venture. By recognizing these risks upfront, you can develop contingency plans to mitigate them effectively.

Financial management is another crucial aspect of a business plan. Your business plan outlines the resources required for your broiler poultry farm, including land, housing, equipment, and labor. This information is essential for efficient resource allocation and management. With a clear understanding of your resource needs, you can plan for timely acquisitions, allocate resources optimally, and avoid unnecessary expenses. It allows you to estimate the initial investment required to start your broiler poultry farm and project future expenses and revenues. By meticulously detailing your financial projections, you gain valuable insights into budgeting, resource allocation, and pricing strategies. This financial foresight is invaluable in ensuring that your business remains financially viable and sustainable over time.

If you seek external funding or investors for your broiler poultry farming business, a well-structured business plan serves as a powerful communication tool. It conveys your vision, strategies, and financial projections to potential investors or lenders, instilling confidence in your venture’s viability. A compelling business plan can significantly improve your chances of securing the necessary capital for your farm’s growth and development.

Pre-Written Broiler Poultry Farming Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the broiler poultry farming business, we encourage you to purchase our well-researched and comprehensive business plan. We introduced the business plans after discovering that many were venturing into the broiler chicken business without enough knowledge and understanding of how to run the business, how to keep the birds, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global poultry farming business plan will make it easier for you to launch and run your broiler poultry business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the broiler chicken business.

Uses of the Broiler Chicken Farming Business Plan (PDF, WORD AND EXCEL)

The broiler poultry farming business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your broiler production business
• As a project/business proposal
• Assessing profitability of the broiler chicken business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Broiler Poultry Farming Business Plan (PDF, WORD AND EXCEL)

The poultry farming business plan includes, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Risk Analysis
• Industry Analysis
• Market Analysis
• SWOT & PEST Analysis
• Operational Requirements (Including technical aspects of how to keep and rear the broilers, feed requirements etc)
• Operational Strategy
• Why some people in broiler poultry farming business fail, so that you can avoid their mistakes
• Ways to raise capital to start your broiler poultry business

The Pre-written Broiler Poultry Farming Business Plan package consist of 4 files

• Broiler Poultry Farming Business Plan – PDF file (Comprehensive Version – 75 Pages)
• Broiler Chicken Production Business Plan – Editable Word File (Comprehensive Version – 75 Pages)
• Broiler Poultry Farming Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 41 pages)
• Broiler Chicken Production Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the number of broilers, selling price per broiler etc, and all the other financial statements will automatically adjust to reflect the change.

Click below to download the Contents Page of the Broiler Poultry Farming Business Plan (PDF)

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I purchased a business plan from you, and I’m glad to inform you that I was able to get my loan, and I’m starting my poultry farming business on the 1 st of July. This was made possible because of your business plan. Thank you very much, you made my dream come true.

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I was able to understand the business side of farming because of your business plan. You did extensive research; the business plan was well prepared and fully detailed.  It made everything clear, and I have somewhere to start now. I am confident that I am going to succeed in my business because of the guidance from your business plan.

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Get the Broiler Poultry Farming Business Plan (PDF, WORD AND EXCEL)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

Broiler Poultry Farming Business Frequently Asked Questions

How do i start a broiler poultry farm.

To start a broiler poultry farm you require day old chicks, poultry housing, equipment and feed. You should also have a ready market for your broilers to ensure that you can quickly sell them when they mature. A good broiler poultry farming business plan is also required before you venture into this business.

How much space do I need for 1000 broilers?

Broiler chickens should have adequate space in their housing. Each broiler chicken should have about 0.1 square meters of space. This implies that for 1000 broilers, you require 100 square meters space for broilers.

How many bags of feed do I need for 100 broilers?

Broiler chickens require 16 bags of 25Kg broiler feed to reach maturity. This implies that broilers require 8 bags of poultry feed if they are 50kg bags. These bags consist of broiler starter feed, broiler grower feed and broiler finisher feed.

Is broiler poultry farming profitable?

Broiler poultry farming business is very profitable if done the correct way. You need to ensure that you buy good quality chicks, and take good care of them to minimize mortality, then adequately feed them so that they reach the target weight at maturity. It’s essential that you have a ready market which offers good prices to ensure profitability of your poultry farming business.

Which feed is best for broilers?

Broiler stock feeds are the best for commercial broiler poultry farming business. Buy your broiler chicken feed from reputable stock feed suppliers. Broiler 3-phase feeding programs consist of broiler starter feed, broiler grower feed and broiler finisher feed. Only use home-made feed if you have the necessary feed production expertise.

What are the 3 types of chickens?

The 3 types of chickens are broilers, layers and free range chickens. This leads to 3 different poultry farming businesses which are the broiler chicken production business, the layers egg production business and the free range chicken farming business.

What’s the broiler poultry farming business model?

The broiler poultry farming business model involves purchasing day old chicks which you then feed over a period of 6-7 weeks and then sell for a profit. The major expenses of a broiler poultry farming business are feed and day old chicks. The broiler chicken farming business model is very straight forward, if you follow good poultry management skills and business practices you will be profitable.

How is profit calculated in poultry farming business?

To calculate profit in broiler poultry farming business, you need to know your revenue and all the business expenses. You then deduct the expenses from the revenue to get your profit. The revenue comes from selling the broiler chickens after they mature. The expenses include input costs like feed, day old chicks, and medication. Operational expenses should also be included like salaries and transport costs. Taking all these factors into consideration will give you the true profit of your poultry farming business. An advantage of the broiler poultry farming business plan is that it lays out all the revenues, expenses and profits of the business.

We wish you the best in your Broiler Chicken farming business! Check out our collection of business plans  , and more business ideas .

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Poultry Farm Business Plan Template

Written by Dave Lavinsky

Poultry Farm Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their poultry farms. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a poultry farm business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your poultry farm as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a poultry farm, or grow your existing poultry farm, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your poultry farm in order to improve your chances of success. Your poultry farming business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Poultry Farms

With regards to funding, the main sources of funding for a poultry farm are personal savings, credit cards, USDA Farm Service Agency (FSA) loans, bank loans, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and USDA FSA loans are the most common funding paths for poultry farm.

Finish Your Business Plan Today!

How to write a business plan for a chicken farm.

If you want to start a poultry farm or expand your current one, you need a business plan. We detail each section of a traditional business plan for a poultry farming business.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm you are operating and its status. For example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating poultry farm businesses in multiple locations?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the poultry farm industry. Discuss the type of poultry farm you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of poultry farm you are operating.

For example, you might operate one of the following types of poultry farms:

• Breeder Farms : this type of poultry farm produces hatching eggs for delivery to the hatchery. After the 21 day incubation period, the hatchery then delivers the baby chicks to the broiler houses.
• Broiler Farms: this type of farm produces a 2.5 lb. to 8 lb. bird in 4 to 8 weeks which is processed for various types of retail sale to consumers, grocery stores or fast food chains as whole birds, cut-up breast, wings, thigh, drumsticks, deboned breast meat, or further processed pieces.
• Pullet Farms: this type of poultry farm produces pullets and roosters to be delivered to a breeder hen house at 20-22 weeks old when they are sexually mature to breed and lay eggs.

In addition to explaining the type of poultry farming business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of chickens and/or turkeys produced, number of production contracts, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the poultry farm industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the poultry farm industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your poultry farming business plan:

• How big is the poultry farm industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your poultry farm business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your target market.

Customer Analysis

The customer analysis section of your poultry farming business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: processors, grocery stores, and restaurants.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of poultry farm business you operate. Clearly, processors would respond to different marketing promotions than restaurants, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most poultry farm businesses primarily serve customers living in their same region, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other poultry farm businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes producers of other meat such as beef, pork, or fish, as well as producers of meat alternatives. You need to mention such competition as well.

With regards to direct competition, you want to describe the other poultry farms with which you compete. Most likely, your direct competitors will be poultry farms located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What kinds of poultry do they produce (breeders, broilers, pullets)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you use superior production methods?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a poultry farm business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of poultry farm company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to traditional poultry, will you provide organic or cage-free poultry?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products and services you offer and their prices.

Place : Place refers to the location of your poultry farm company. Document your location and mention how the location will impact your success. For example, is your poultry farm located near a processing facility, near a transportation hub, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your poultry farm marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in trade papers and magazines
• Reaching out to local agriculture extension offices
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your poultry farm, including animal care / feeding, flock supervision, animal transportation, sourcing feed, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sign your 20th production contract, or when you hope to reach $X in revenue. It could also be when you expect to expand your poultry farm to a new location.  

Management Team

To demonstrate your poultry farm’s ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing poultry farms. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing farms or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you supply 50 restaurants, or produce 2,000 birds for processing each month? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your poultry farming business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a poultry farm business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your farm title or lease, or blueprints of the production facility.  

Putting together a business plan for your poultry farm is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the poultry farm industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful poultry farming business.  

Poultry Farm Business Plan FAQs

What is the easiest way to complete my poultry farm business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Poultry Farm Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm business you are operating and the status; for example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating a chain of poultry farm businesses?

Don’t you wish there was a faster, easier way to finish your Poultry Farm business plan?

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Other Helpful Business Plan Articles & Templates

Broiler Farming Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Agriculture Industry » Livestock Farming » Poultry » Poultry Business Plan

Are you about starting a broiler farm? If YES, here’s a complete sample broiler farming business plan template & feasibility report you can use for FREE to raise money .

There are loads of business opportunities in the poultry industry and broiler farming is one of them. Broilers are chickens that are specifically raised for meat. These chickens are typically white and are farmed to produce meat for consumers.

Why Start a Broiler Farm?

Broiler farming is known to be a profitable business and has evolved from small scale to a global industry in most countries where it is carried out.

Countries like Nigeria , United Kingdom, Brazil, Greece, Philippines, China, Japan, Thailand, Caribbean countries and even South American Countries have been farming broilers on a large scale for a long while. united states is not far from the trade as there are a lot of people who are making huge fortune from farming broilers alone.

If you are looking to go into the poultry farming business, the good news is that you can’t get it wrong with the broiler farming business. It is easy to start, cheap to maintain and it takes a short time to get a good return on your investment if you know the ropes.

Starting a broiler farming business comes with its own fair share of challenges, but that does not rule out the fact that it is indeed a profitable business venture. An aspiring entrepreneur can either choose to start a broiler farm on a small scale or on a large scale depending on their financial status.

So, if you have decided to go into broiler farming, then you should ensure that you carry out thorough feasibility studies and also market survey. This will enable you to properly locate the business in a good location and then hit the ground running.

Business plan is yet another very important business document that you should not take for granted when launching your own business. Below is a sample broiler farming business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Broiler Farming Business Plan Template

1. industry overview.

The chicken and turkey meat production industry that broiler farming is a subset of is indeed a large and profitable industry. Most often than not, broiler chickens are raised in large, open structures called houses, where they are allowed to freely roam, explore, eat and commune with other chickens.

Some (including free-range chickens) have varying access to the outdoors, based on the farmer preference and of course their safety. The Chicken and Turkey Meat Production industry includes poultry farms that raise turkeys and chickens basically for meat production.

Downstream meat processors and food producers supply farmers with turkeys, chicks, feed and payment, according to contractual agreements. Poultry farmers provide growing facilities, bird care and agricultural expertise. Revenue is recorded in the final prices that poultry farmers receive per average weight of live turkey or chicken.

The Chicken and Turkey Meat Production industry in recent time has experienced positive trends in demand for turkey and chicken meat. Of course, increasing health consciousness among American meat consumers has boosted consumption of white meat such as turkey and chicken, which is also more affordable than beef or pork.

Going forward, the industry will continue to enjoy appreciable growth and turkey and chicken farmers will keep smiling to the bank. Falling input prices will enable turkey and chicken farmers to increase production volumes; on the other hand, many farms will consolidate to gain the benefits of economies of scale.

In the United States of America, most poultry farmers have been functioning for more than ten years. They are often family enterprises passed down from one generation to another. The major barriers facing new entrants into the industry include the competitive nature of a contract based income system, the medium level of investment required and of course compliance with various environmental regulations.

The Chicken and Turkey Meat Production industry is indeed a very large industry and pretty much thriving in all parts of the world. Statistics has it that in the United States of America alone, there are about 38,065 licensed and registered chicken and turkey meat production companies directly responsible for employing about 56,306 employees.

The industry rakes in a whooping sum of $34 billion annually with an annual growth rate projected at 2.7 percent. It is important to state that there are no establishments with a lion share in this industry; every turkey and chicken farm can compete favorably.

Statistics also has it that an estimate of about 35 companies are involved in the business of raising, processing and marketing chickens on a commercial level; they export live chickens, processed chickens and eggs to other countries of the world.

It is on record that Americans consume more chicken than anyone else in the world – more than 90 pounds per capita in 2015 – the number one protein consumed in the United States. So also, in 2015, almost 9 billion broiler chickens weighing 53 billion pounds, live – weight, were produced. More than 40 billion pounds of chicken products were marketed, measured on a ready-to-cook basis.

The United States has the largest broiler chicken industry in the world, and about 19 percent of egg and chicken produced were exported to other countries in 2015. Research conducted shows that the top 5 broiler producing states in the US are Georgia, Arkansas, Alabama, North Carolina and Mississippi.

If you are looking towards leveraging on the agriculture industry to generate huge income, then one of your best bet is to start a broiler farming business.

One thing is certain about starting a broiler farming business, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell your broiler cum chicken meat because there are always food processing companies and consumers out there who are ready to buy from you.

2. Executive Summary

Teddy Bright® Poultry Farms, LLC is a world – class poultry farm company with strong bias for rearing broilers. Our poultry farm will be based in the outskirt of Santa Fe, New Mexico – United States. We have done our detailed market research and feasibility studies and we were able to secure hundred hectares of land to start our poultry/broiler farm and chicken meat production business.

Our broiler farm is going to be a standard commercial poultry farm and will be involved in raising, processing and marketing broiler – chicken meat on a commercial level; we will export live broiler – chickens, and processed and packaged chicken meat to other countries of the world.

We are in the commercial broiler farming and chicken meat production line of business because we want to leverage on the vast opportunities available in the agriculture industry, to contribute our quota in growing the U.S. economy, in national food production, and also to export live broiler – chicken and processed and packaged chicken from the United States to other countries of the world.

Teddy Bright® Poultry Farms, LLC is well positioned to become one of the leading commercial broiler- chicken farms in the United States of America, which is why we have been able to source for the best hands and machines to run the company with.

We have put process and strategies in place that will help us employ best practices when it comes to commercial poultry farming, chicken meat processing and packaging as required by the regulating bodies in the United States of America.

At Teddy Bright® Poultry Farms, LLC, our customer’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living.

Teddy Bright® Poultry Farms, LLC is a privately registered commercial poultry farm and chicken meat processing and packaging company that is owned by Mr. Teddy Bright and his immediate family members. The poultry farm will be fully financed by the owner – Mr. Teddy Bright and his immediate family members at least for a period of time.

Before starting Teddy Bright® Poultry Farms, LLC, Mr. Teddy Bright gathered robust experience working for some of the top brands in the poultry farms industry in the United States of America. He is of course well experienced and highly qualified to run this type of business.

3. Our Products and Services

Teddy Bright® Poultry Farms, LLC is a standard commercial poultry farms and broiler – chicken meat processing and packaging company that is committed to raising chickens (broiler) for both the United States’ market and the global market.

We are in the commercial poultry farms and chicken meat production line of business to make profits and we are going to do all we can to achieve our business goals, aim and objectives. These are the areas we will concentrate on in our commercial poultry farms. If need arises we will definitely add more poultry produce to our list;

• Raising, processing and marketing broilers (chickens) on a commercial level; we export live chickens (broilers), and processed and well packaged chicken meat to other countries of the world.  

4. Our Mission and Vision Statement

• Our Vision is to become one of the leading commercial poultry farm and chicken meat production brands not just in the United States of America but also on the global stage.
• Teddy Bright® Poultry Farms, LLC is a world class and registered commercial poultry farms and chicken meat production company that is committed to raising broiler-chickens and producing chicken meat for both the United States’ market and the global market.
• We want our live broiler-chickens and well processed and packaged chicken meat to flood the nooks and crannies of the United States and other countries of the world.

Our Business Structure

Teddy Bright® Poultry Farms, LLC is a privately owned and managed commercial poultry farm and chicken meat production business that intend starting small in Santa Fe – New Mexico, but hope to grow big in order to compete favorably with leading commercial poultry farms and egg production companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Teddy Bright® Poultry Farms, LLC, we will ensure that we hire people that are qualified, hardworking, and creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Operating Officer

General Poultry Farm Manager

Human Resources and Admin Manager

• Accountant / Cashier
• Sales and Marketing Executive
• Field Employees
• Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization.
• Responsible for the planning, management and coordinating all farm activities across the various sections on behalf of the organization
• Supervises other section managers
• Ensures compliance during project executions
• Providing advice on the management of farming activities across all section
• Responsible for carrying out risk assessment
• Using IT systems and software to keep track of people and progress of the growth of chickens and other birds
• Responsible for overseeing the accounting, costing and sale of poultry farm produce
• Represent the organization’s interest at various stakeholders’ meetings
• Ensures that broiler farming goals desired result are achieved, the most efficient resources (manpower, equipment, tools and chemicals et al) are utilized and different interests involved are satisfied. Responsible for preparing financial reports, budgets, and financial statements for the organization
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of the daily office

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides management with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis
• Performs cash management, general ledger accounting, and financial reporting for one or more properties
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Teddy Bright® Poultry Farms, LLC
• Serves as internal auditor for Teddy Bright® Poultry Farms, LLC.

Sales and Marketing Manager

• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Create new markets cum businesses for the organization
• Empower and motivates the sales team to meet and surpass agreed targets

Field Workers/Contract Staff

• Responsible for feeding chickens and other birds as instructed by the supervisor
• Responsible for cleaning poultry and the entire environment
• Change the water for the broilers as instructed by the supervisor on a regular basis
• Handles poultry farm implements and machines (hatchery) as instructed by the section manager/supervisor
• Assist in handling the chicken and other birds et al
• Carries out task in line with the stated job description
• Assist in transport working tools and equipment from the poultry farm and back to the designated store room
• Handles any other duties as assigned by the line manager

Front Desk/Customer’s Service Officer

• Welcomes clients and potential clients by greeting them in person, online or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the creative director in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information are supplied to clients when they make enquiries.

6. SWOT Analysis

Teddy Bright® Poultry Farms, LLC do not intend to launch out with trial and error hence the need to conduct a proper SWOT analysis.

We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard commercial poultry farm and chicken meat production company that will favorably compete with leading commercial poultry farms and egg production companies like Cal – Maine, Land O’Lake, Inc., Michael Foods and Rose Acres Farms in the United States of America and in other parts of the world.

We engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured commercial poultry farm and chicken meat production company that can favorably compete in the highly competitive commercial poultry farms and chicken meat production industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Teddy Bright® Poultry Farms, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Teddy Bright® Poultry Farms, LLC.

Our strength as a commercial poultry farm and chicken meat production company is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the industry; suppliers of poultry feeds and medications and buyers of live broilers (chickens) and chicken meat within and outside of the United States of America.

We have some of the latest commercial poultry farming tools and equipment that will help us raise and produce broilers in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in Santa Fe – New Mexico in our payroll.

Our weakness could be that we are a new commercial poultry farm and chicken meat production company in the United States, and perhaps it might take us sometime to attract big time customers in the industry. We are aware of this and from our projection will overcome this weakness with time and turn it to a major advantage for the business.

• Opportunities:

The opportunities that are available to us as a standard commercial poultry farm and chicken meat production company cannot be quantified.

We know that there are loads of households and businesses such as grocery stores, hotels and fast food restaurants that can’t do without a daily supply of live chicken and processed chicken meat. We are well positioned to take advantage of this opportunity.

Some of the threats and challenges that we are likely going to face when we start our own commercial poultry farm and chicken meat production company are global economic downturn that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), unfavorable government policies and the arrival of a competitor (a commercial farm that engages in the rearing of chickens and other birds) within same location.

7. MARKET ANALYSIS

• Market Trends

The Poultry and Chicken Meat Production industry has greatly benefited from campaigns advertising the health benefits of chickens and eggs as a good source of protein.

No doubt, the increased demand of chicken and eggs from households and food related businesses and of course the growing popularity of specialty and processed chicken meat have rapidly improved revenue growth for the industry. In the face of this growth, profit margin has suffered from rising feed costs and also regulations regarding animal welfare.

8. Our Target Market

Indeed, the target market of those who are the end consumer of commercial poultry farm produce and also those who benefit from the business value chain of the poultry farming and chicken meat production industry is all encompassing; it is far – reaching.

Every household consumes produce from commercial poultry farms be it chicken or egg. So also, almost all hotels and fast food restaurants sell meals made with chicken and eggs. In essence a commercial poultry farmer cum broiler farm should be able to sell his or her chickens to as many people as possible.

In view of that, we have positioned our business to attract consumers of chickens not just in the United States of America alone but also other parts of the world. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations we set for the business.

Below is a list of the people and businesses that we will market our live chickens and processed chicken meat to;

• Individuals
• Restaurants
• Fast food eateries
• Agriculture merchants

Our competitive advantage

It is easier to find entrepreneur flocking towards an industry that is known to generate consistent income which is why there are more commercial poultry farmers in the United States of America and of course in most parts of the world.

For example, Statistics has it that there are 2.2 million farms in the United States of America covering an area of 922 million acres. These goes to show that there are an appreciable number of farmers in the United States of America but that does not mean that there is stiff competition in the industry.

As a matter of fact, entrepreneurs are encouraged by the government to embrace commercial farming cum poultry farming and egg production business. This is so because part of the success of any nation is her ability to cultivate her own food and also export to other nations of the world.

Teddy Bright® Poultry Farms, LLC is fully aware that there are competitions when it comes to selling commercial farm produce all over the globe, which is why we decided to carry out thorough market research so as to know how to take advantage of the available market in the United States and in other parts of the world.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable poultry farming and egg production processes that can help us sell our produce at competitive prices, good network and excellent relationship management.

Another competitive advantage that we are bringing to the industry is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the industry; both suppliers of poultry feeds and medications and buyers of live chicken and processed chicken meat within and outside of the United States of America.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Teddy Bright® Poultry Farms, LLC is in the poultry farms and chicken meat production line of business for the purpose of maximizing profit hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives. Below are the sources we intend exploring to generate income for Teddy Bright® Poultry Farms, LLC;

• Raising, processing and marketing broilers (chickens) on a commercial level.
• Exporting live chickens (broilers), and processed and well packaged chicken meat to other countries of the world.

10. Sales Forecast

From the survey conducted, we were able to discover that the sales generated by a commercial poultry farm and chicken meat production business depends on the size of the poultry farm, the types of birds available in the poultry and of course the size of their marketing network.

We have perfected our sales and marketing strategies and we are quite optimistic that we will meet or even surpass our set sales target of generating enough income/profits from the first year of operation and build the business from survival to sustainability with the shortest period of time.

We have been able to critically examine the poultry farms and chicken meat production business, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projections are based on information gathered on the field and some workable assumptions as well with respect to the nature of commercial poultry farm and chicken meat production business that we run. Below are the projections that we were able to come up with for the first three years of running Teddy Bright® Poultry Farms, LLC;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $600,000
• Third Fiscal Year-: $900,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), and unfavorable government policies. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are quite aware that the reason why some commercial poultry farms and chicken meat production companies hardly make good profit is their inability to sell off chicken meat as at when due.

Our sales and marketing team will be recruited based on their vast experience in the poultry farming and chicken meat production industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Teddy Bright® Poultry Farms, LLC.

Over and above, we have perfected our sales and marketing strategies first by networking with agriculture merchants and businesses that rely on daily supply of live chicken and processed chicken meat from poultry farms and chicken meat production industry who are likely to become our customers.

In summary, Teddy Bright® Poultry Farms, LLC will adopt the following strategies in marketing our commercial farm produce;

• Introduce our business by sending introductory letters alongside our brochure to stakeholders in the agriculture industry, grocery stores, households, hotels and restaurants and agriculture produce merchants et al.
• Advertise our business in agriculture and food related magazines and websites
• List our commercial poultry farms and chicken meat production business on yellow pages ads
• Attend related agriculture and food expos, seminars, and business fairs et al
• Leverage on the internet to promote our business
• Engage in direct marketing
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.

We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our commercial poultry farm and chicken meat production business. Below are the platforms we will leverage on to boost our commercial poultry farm and chicken meat production brand and to promote and advertise our business;

• Place adverts on community based newspapers, radio and TV stations
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business
• Ensure that our we position our banners and billboards in strategic positions all around Santa Fe – New Mexico
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, landlord associations and grocery stores by calling them up and informing them of Teddy Bright® Poultry Farms, LLC and the poultry produce we sell
• Advertise our business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and trucks and ensure that all our staff wear our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

If you want to get the right pricing for your live chicken and chicken meat, then you should ensure that you choose a good location for commercial poultry farm and chicken meat production business, choose a good breed of broiler that will guarantee bountiful harvest, cut the cost of running your poultry farm to the barest minimum

And of course try as much as possible to attract buyers to your poultry farm as against taking your live broilers – chickens to the market to source for buyers; with this, you would have successfully eliminated the cost of transporting the goods to the market and other logistics.

We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers for all our chickens is to sell them at competitive prices hence we will do all we can to ensure that the prices of our poultry farm produce are going to be what other commercial poultry farmers would look towards beating.

One thing is certain, the nature of commercial poultry farming makes it possible for poultry farmers to place prices for their live chicken based on their discretion without following the benchmark in the industry. The truth is that it is one of the means to avoid running at a loss.

• Payment Options

The payment policy adopted by Teddy Bright® Poultry Farms, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Teddy Bright® Poultry Farms, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards/Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

We have chosen banking platforms that will enable our clients make payment for our live chicken and processed chicken meat purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our live broilers and processed chicken meat.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting/leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a commercial poultry (broiler) farm and chicken meat production business; it might differ in other countries due to the value of their money. Below are some of the basic areas we will spend our start – up capital in setting up our commercial poultry (broiler) farm;

• The total fee for incorporating the business (commercial broiler farm) in United States of America – $750
• The amount needed to acquire/lease a farm land – $50,000
• The amount required for preparing the farm land (poultry fencing et al) – $30,000
• Legal expenses for obtaining licenses and permits as well as the accounting services software, P.O.S machines and other software – $3,300
• Marketing promotion expenses for the grand opening of Teddy Bright® Poultry Farms, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580
• The total cost for hiring a business consultant – $2,500
• The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400
• The amount required for the purchase of the first set of chickens – $10,000
• The cost for acquiring the required working tools and equipment/machines/hatchery et al – $50,000
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The cost of launching an official Website – $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of $500,000 to start a standard commercial poultry farm and chicken meat production business in the United States of America.

Generating Funds/Startup Capital for Teddy Bright® Poultry Farms, LLC

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a business such as commercial poultry farming.

No doubt raising start – up capital for a business might not come cheap, but it is a task that an entrepreneur must go through.

Teddy Bright® Poultry Farms, LLC is a family business that is solely owned and financed by Teddy Bright and his immediate family members. They do not intend to welcome any external business partners which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B:  We have been able to generate about $150,000 ( Personal savings $100,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $350,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business closes shop.

One of our major goals of starting Teddy Bright® Poultry Farms, LLC is to build a business that will survive off its own cash flow without the need of injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our live broiler – chickens and processed and packaged chicken meat a little bit cheaper than what is obtainable in the market and we are well prepared to survive on a lower profit margin for a while.

Teddy Bright® Poultry Farms, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of farm land and building of standard poultry (cages): In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Application for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party/launching party planning: In Progress
• Compilation of our list of products that will be available in our store: Completed
• Establishing business relationship with vendors – key players in the industry: In Progress

Related Posts:

• Poultry Farming Business Plan [Sample Template]
• Free Range Chicken Farm Business Plan [Sample Template]
• Layer Farming Business Plan [Sample Template]
• Fish Farming Business Plan [Sample Template]
• Tilapia Fish Farm Business Plan [Sample Template]

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The Big Book Project

Agribusiness Training & Startup Tools

Broiler Farming: The Definitive Guide (2020)

Last updated on November 15, 2021 by Temi Cole 11 Comments

This is a complete guide to broiler farming.

Any country, any breed, any model…written just for you.

So if you want to:

• start a broiler farm
• get optimal growth
• pin down your costs
• make sustainable profits

…then you will really enjoy reading this guide.

Let me show you EXACTLY how to launch a profitable broiler farm.

Broiler Farming Basics

Receiving your new batch, week 2 – 5, raising your broilers for maximum growth & survival, week 6 (target week), getting your broiler flock to the market, now, i’d like to hear from you….

Within this chapter, I am going to walk you through the basics of broiler farming.

(Including the business , measuring your performance and winning management practices )

I’ll show you how you can make a profitable venture with your broiler farm plans.

Understand the business

What is a broiler chicken.

Broiler chickens ( Latin: Gallus gallus domesticus – translated to mean a ‘house rooster’) are farm-reared chicken kept for meat.

Depending on the model of farming, you would expect broilers to be slaughtered at:

• 6 weeks if raised in cages ( intensive )
• 8 weeks free-range
• 12 weeks organic (pastured)

As a product, broilers are processed, marketed and sold the moment they reach an optimal size and weight.

Getting meat in front of customers as quickly as possible, at the best quality with minimal input (feed)…

This is the aim.

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Choosing broiler breed

Picking the best broiler breed for your farm is really important.

Here’s why…

The broiler trade is all about physical attributes . Meat quality and quantity, as a combination, score lots of points.

The biggest headstart you can achieve – naturally – will help you get to your end goal of profit, more efficiently.

Whilst it’s not all about choosing an advantageous breed, it certainly helps.

These are traits that will give your success ratings a generous boost:

• fast growth
• quality meat
• docile/behaviour
• weight/size
• foraging ability
• weather resistance

What do bad traits look like?

• competitive
• slow growth
• poor quality meat
• easily affected by weather

The broiler value chain – industry in a snapshot

Your broiler farm is part of a much bigger chain of events that that is estimated to feed billions worldwide with over 105.26 million metric tons of chicken meat by 2023 ( Globe News Wire ).

The grey box in the figure above, highlights where your broiler farm comes into play.

[This definitively answers the question: “Which came first, the chicken or the egg?…”]

Parent stock is where the journey of broiler farming begins.

They give rise to a generation of chicks which are after the likeness of the original stock.

The eggs are then collected and prepared for hatching by some specialised intermediate operations.

Once incubated and hatched,

…the chicks are then transported on the day of hatching to the farm that bought them, by batch.

Batch after batch is raised on the farm.

The farm observes very strict rules for handling safely in order to produce top-quality birds.

Quality of broiler being rated primarily by weight and size, achieved by a given number of weeks…

…6-7 weeks to be exact for cage farming (which is the industry norm for marketable, cage reared bird).

Beyond the farm, the birds are processed into carcasses and exchange hands until sold, cooked and consumed.

Hatchery – input

The input of your business is your baseline.

It defines where you start.

Get it wrong and you start at a disadvantage and have a much steeper climb ahead.

A good start, though, gets you in front by at least a head…perhaps neck and shoulders (wings) too if you choose well.

The key input for your broiler farm will be your batches of day-old chicks.

Cycle after cycle.

In the poultry industry flock uniformity is a useful summary of performance.

Uniformity is a percentage of birds that are within 10% of the target weight, for that age.

It’s important to remember that the overall profitability of your broiler business is influenced by every single chick (bird).

Getting birds sold depends on them meeting a marketable standard, on time.

Under-quality, birds are losses to your broiler business.

The condition that the chicks reach you in will largely dictate the quality of market-ready broiler you get at the end.

Set your batch on the right trajectory and it’s then all down to you from there.

• Feed & water them well
• Keep them disease-free
• Minimise stress

…you should be in for an acceptable output.

Broiler meat – output

Only good broiler meat that hits the quality mark gets sold.

In between investing in day-old chicks and selling carcasses typically after 6 weeks of rearing –

…there is a whole chain of events on the farm that impact quality.

This chain of events is where you add value to your industry.

Your single goal?

To produce an environment coupled with an array of processes that are delivered with such control that you can almost predict success – with every single broiler .

In a word (…or three),

ROI – Return on Investment.

Translated: Getting paid .

The more controlled and predictable your output from the broiler farm, the more you can count on your profit.

Broiler metrics & size

Broiler meat is sold on weight and accepted on overall quality.

As sales revenue is directly linked to every lb or kg of chicken mass, there are no surprises here then that the primary measure from day one is – weight .

Because of the rapid rate of growth during a broiler rearing cycle, farmers cannot afford to take their eye off the prize.

The major contributor to the overall cost of broiler rearing is feed.

Influencing the cost profile of your broiler farm will therefore largely be down to your feed efficiency.

The more feed required to produce each kg of meat, the more expensive and less profitable your product.

Less feed for the same results = more profit.

Your broiler farming profit is a collective sum of the yield contribution given by every bird.

I always see profit as a tug of war between cost and price.

Wherever the flag lands, that is where your profit (or loss) is.

The factors affecting profit (and loss) include:

• feed cost (influenced by availability, shortage, previous season yield etc.)
• broiler meat price (influenced by the general quality of meat at the market at that time)
• uniformity of flock
• flock mortality

An important step in the process of running a successful broiler farm is accurate budgeting.

Being able to pin down income and costs to the cent on every dollar of money invested will give you pinpoint accuracy on projected earnings.

Get a razor-sharp budget together and carry an instant snapshot of what earnings you should expect.

As only the meat of the bird is marketable product, an important metric for your broiler farm is yield .

This is the measure of the weight of meat as a proportion of the overall carcass weight.

In other words, yield answers the question:

“How much of the broiler carcass weight is made up of valuable chicken meat (vs. bone, fat inwards)?”

This adds a further dimension to the issue of broiler price per weight.

A breakdown of the composition of the carcass gives buyers a more accurate estimation of value.

More meat, more value.

Advantages vs. Disadvantages

The thought may have crossed your mind –

“…how does broiler farming as a business compare with layer farming for profit?”

There are many ways to measure the two related codes of poultry farming one against another.

But one of the most meaningful would have to be FCR (feed conversion ratio) .

As we said before, feed cost in poultry farming contributes the majority to overall costs…

So, the more efficiently feed is converted into a product of equivalent value, the more profitable your farm.

In other words, if feeding a broiler pays more per lb or kg of meat than feeding a layer for eggs…

…or vice versa –

…whichever has a better conversion ratio, that would be the better investment on paper .

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Commercial performance

Getting the balance right.

Broiler birds are highly sensitive systems.

So many internal and external factors all contribute to the end product – the amount of premium chicken meat on the bone.

These factors either add or take away from the eventual weight of a marketable broiler.

Affecting the bird’s ability to convert feed potential into valued meat…

…each factor presents an opportunity to fine-tune your farming profits.

Picking up your points

The way to think about your broiler business is to think about a competitive sports league table.

Let’s say there are 20 teams.

Each team starts with 0 points, and must play one another twice – once at home and once away.

This makes 38 league matches played per team, per season (19 home matches + 19 away).

Points are awarded to teams per performance according to the result of the match.

• 3 points to for a win.
• 1 point to for a draw.
• 0 points to a loss.

The team with the most points accumulated by the end of the season is the champion.

There is a maximum potential points that a team can pick up, being 3 x 38 = 114 points (… should they win every match in a season, beating all their opponents. )

So depending on if you think along the lines of a glass half full or empty ,

you could say either…

…every team starts the season with a potential 114 points and loses them along the way, should they draw or lose…

…or rather, every team starts with no points and picks them up along the way.

Each team’s ability to perform optimally depends on many internal and external factors including:

• player condition and availability
• training consistency
• weather and pitch condition
• match official decisions etc.

Broiler farming is very similar.

You start with a batch of broiler chicks at your farm on day one.

Each bird with the potential to become a marketable broiler of optimal size and weight.

Multiply the number of birds by your target weight and this is your maximum potential production for that batch.

Every internal and external factor affecting the ability to reach or fall below target.

Points picked up or points dropped.

Tracking performance of your broiler birds is your way of keeping your finger on the pulse of profit.

Significant developments within your flock happen daily.

Age is the primary indicator. All expected developmental targets are intrinsically linked to age – often noted in days .

According to charts like the one above you can precisely pinpoint the target weights of your flock.

This is a growth budget . A way of tracking by major milestone whether your performance is on target, above or below.

As well as internal indicators of your flock’s development, you’ll want to keep an eye on market prices.

They continually fluctuate.

Timing is everything. Your margin might be entirely wiped out by just a little contrary movement.

And whilst you are restrained by nature to when your flock hits the market (at the end of their cycle)…

…you have free licence to broker deals anytime leading up to delivery. Skill in this area can get you bottom line perks.

Market timing

Getting your broilers to market on time is critical.

If you are late, not only will you disappoint your buyers, but more importantly you will lose profit for every day lapsed.

Your deal with buyers will depend on target weight being achieved, by a given date.

“…what happens if your flock is significantly underweight on the target date?”

For every day of delay in getting broilers to market, profits are eroded by feed cost to the tune of 3lbs per day, per bird.

Getting the product to the market on time is your way of avoiding disappointment.

Maintaining projected profit, protecting your earnings.

Parent stock and weight gain

The broiler business is a sprint .

Layer farming, on the contrary, is a marathon .

Broiler farming is all about reaching the finish line of target weight, in record timing – and with good quality.

Over the decades of industrialised broiler production…

…the market has devised more and more methods of breaking world records.

Over the last 80 years according to the graph above…

…the average number of days for a broiler chicken to gain 1 lb has dropped from over 40 days to only 7.7 days.

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How was this achieved?

Largely by selective breeding of parent stock.

Choosing the stock with the quickest growth traits and inbreeding them until the timing is shaved down.

With broiler farming, there is a trade-off between quality and quantity – like with any business.

Know where you stand. Set your stall out according to the values of your customers –

And serve them.

Cage (intensive)

The cage broiler set-up is built for large scale and quick results.

Birds are stacked and piled high for optimal density and volume combined.

Capital investment is spent on equipment and environmental control systems.

Free-range (organic)

Organic or pastured broiler rearing is non-intensive.

A more liberal rearing experience for the birds (e.g. grazing on pasture), giving rise to richer nutritional content.

Take this chicken caravan, pulled by tractor:

…a great solution for allowing your flock the freedom to roam, yet controlling their containment.

Birds are given a more liberal rearing routine with the end quality of meat in mind, more than sheer scale.

The end meat-product appeals to a more discerning buyer who is willing to pay more for the benefit.

Essentially, a premium product.

The secret to broiler farming success is meticulous management .

Farm success is built largely upon operational procedures and processes.

The handling of each individual variable directly impacts your bottom line.

The more consistent your handling, the more reliable your future profits.

All in all out

The golden rule with broiler farming management is “all-in-all-out”.

What does this mean?

AIAO (all-in-all-out) is when a broiler farm manager accepts only one batch of broiler birds to rear at any one time on-site.

In such a rearing system you will NEVER have more than one batch of birds occupy the farm at any one time.

Take a look at this expert viewpoint from Dr Ahmed Atef , Poultry Nutrition Specialist ( at The Centre for Concentrates & Feed in Cairo, Egypt ):

In our post on “ Broiler Rearing System “, Ahmed Atef a participating poultry expert in The Big Book Project member’s program says,

“All in All out system is the best rearing system in one farm…eventually lead to a successful cycle.” – Ahmed Atef

According to Ahmed, cohabiting flocks on your farm will increase cross-infection from viral or bacterial pathogens.

Managing one flock at a time per farm means that each farm naturally faces a 6 week – or above (full cycle) lag in between flocks. This also slows down cash flow.

However, the set-up is less vulnerable to the outbreak of disease and your profits are potentially safer.

If you want to achieve a more frequent arrival to market, like in this example of 8+2 broiler rearing (but still maintain All-in-All-Out)…

..the answer (although a costly one) is to set-up other broiler farms to operate simultaneously.

This way you could arrive at the market more frequently than a full cycle’s interval of any one batch.

Even delivering broiler meat to market every week, if you liked.

Location & orientation

Make the most of your natural surrounding on-site the broiler farm and you can save cost and improve yield.

Carefully considered positioning of your site can make all the difference to future business success.

Poultry house conditions such as ventilation and temperature can also be supported by where you site your farm.

Also, water availability is critical.

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The further your farm is away from a clean water source, the greater your cost of transport.

The scale or size of your broiler farm comes with its own challenges.

The larger , the more:

• land, buildings & equipment

But with larger inputs, come potentially larger outputs and cost advantages.

The table above was a comparison field survey carried out in 2004.

It compares the size of broiler farms and their economic profiles.

What was the bottom line?

Larger farms (farms with more broilers per batch) required more:

• landholdings
• visits by extension and vet services

..but because of greater financial efficiency from:

• cheaper cost per day old chick
• cheaper cost for transport from the hatchery

…the net profit margins of larger farms exceeded the profit of smaller farms.

this is not always the case in business.

And scale is an individual choice.

There is such a thing as biting off more than you can chew.

Site planning & layout

Operational success and efficiency have a lot to do with proximity .

If things which you need are nearer to your hand, they are more readily available for use.

This means you work harder, quicker and finish sooner.

Also, you have fewer accidents, spillage (waste) and clock up less error.

A key focus for planning your broiler farm layout should be hygiene.

Cross-contamination often occurs because of lazy thinking or critical flaws in planning.

Consider every pathway or workflow of movement around the farm and minimise infection risk .

Processes & Procedures

The single most important aspect of broiler farm management is workflow .

Controlling every functional task within the farm processes from beginning to end…

…gives you maximum chance to pick up and retain those points.

And in the poultry business, points equal profits.

Environment

Environmental control affords comfort for your flock.

Temperature, humidity, lighting, ventilation, noise, density…

…all have an impact on their well being and ability to grow.

Hospitality goes a long way to keeping your broiler flock in peak condition .

A well-kept flock make for good profits.

With broiler farming building integrity seems to be a frequently overlooked piece in the long term profit puzzle.

Buildings that have vulnerabilities are long term business liabilities –

Not assets.

In the ‘ Poultry Houses ‘ blog comment above from Dr. Dhia Alchalabi ( Doctor   of Philosophy Ph.D. focused in Agricultural Engineering Technology from Michigan State University) :

“…you must also maintain the static pressure inside the shed.” – Dr. Dhia Alchalabi

Temperature leaks, uneven distribution of heat, water leaks etc.

General discomfort for your flock leading to underweight results .

So, ridding your broiler houses of any deficiencies will lock in your profits for the long term.

Stockmanship

The more time you spend with your flock, the more attentive you will be to their needs.

Sure it will cost you in time spent on-site, but the costs of missed signs of trouble could be much worse.

Count the cost of your project commitment against the real demands of keen husbandry.

To know your flock ( KYF ) you’ve got to get immersed.

Your birds could be telling you of problems ahead by something as slight as their breathing rate…

…are you keen enough on hearing and sight to know there could be something wrong?

The only way to develop this is practice …spend more time on-site.

The full 5 senses need to be engaged.

Only then will you have that feeling that something needs correcting which saves your bottom line.

Problem-solving

Having a list of possible’s and probable’s when things go wrong will give you some responsiveness …

…and timing can make all the difference when putting out potential fires.

An issue like, not eating could find its root in all types of causes:

Clearly, feed directly impacts weight…which directly impacts sales and so on…

The compact nature of the broiler cycle means a day or two of inadequate feeding can cause a slide off which you might not recover from within the 6 weeks, for example.

Daily gains all add up.

House Design

Broiler housing is dependent on so many factors:

…your chosen model, the scale of the farm, locally available building materials etc.

The house design spectrum is broad .

There is plenty of room for leading in new ways of thinking about broiler farm housing.

Climate, location, orientation, topography – the factors affecting your choice are too many to be exhaustive.

Research broadly.

Look locally at model broiler farms, as well as at other countries with similar climatic profile to yours.

Develop a scrapbook of feasible ideas and shortlist a potential line-up of materials and features.

Space requirements

One practicality with broiler farming is planning space .

How tightly packed your flock is (density) influences their ability to grow as chicks into full-sized broilers.

As broiler chicks grow, their need for space also increases in line.

Planning ahead, including factoring in your expectation for farm growth, will help you provide enough to accommodate your vision.

Now, we are going to take a look into the critical 1st-week management of your new broiler flock.

This start very much sets the tone for the remaining weeks of the rearing period.

Preparing to receive

The very first steps in accepting a new batch of broilers are influential for the success of the cycle.

Chicks are highly sensitive , such is the nature of the young of any animal.

In between hatching and your broiler farm, each batch changes hands a number of times and become exposed to sudden environmental changes .

Cobb , industrial broiler breeders, advise the following farm preparation :

Again, the golden rule for survival’s sake is all-in-all-out hosting of batches.

Avoid delays in chick handling – as they can become dehydrated if not offered regular watering.

Transportation is a key link in the chain of batch handling. Vehicles must be custom fitted to maintain comfort levels of birds.

Your lighting levels, distribution of food and water, the humidity of broiler houses all contribute to the batch’s chances of surviving and growing on target.

It’s all about your handling here.

Once the flock is in your hands, it’s up to you what you make of it.

Fight off threats and nurture yield for maximum profit .

Keen behavioural observation and an experienced eye are key skills of husbandry .

Monitoring, measuring, adjusting, clipping, recording…

…broiler farm managers will issue a meticulously laid out daily schedule for farm labourers.

Your rearing schedule …

…highly detailed and precise to the last grain…

– each task adding value to the overall reward of hitting the market (on time) with a top product.

Adjusting to meet the needs of birds during changes in weather conditions, for example …

…with vigilance and agility, are key handling qualities for keeping on top of broiler farming.

Growth is complex , in the truest sense…

…broilers reaching their targeted size and weight depends, in part, on the availability of the right building blocks .

You need the appropriate materials in order to build properly. And enough of them.

Nutrition is exactly that.

Put another way,

…to write a script you need mastery of the entire alphabet.

Otherwise, key messages will have omissions and the purpose is overthrown.

The comparisons go on – but the message, I’m sure is clear to you.

What are the essentials for broiler growth?

Well…

You get these:

…from these…

And speaking of building blocks, with muscle as our focus in broiler growth…

…we look to protein (the substance of muscle tissue).

One thing to note is you cannot force the body.

The body is naturally calibrated to use what it needs .

In other words,

You can’t keep pushing protein to add mass beyond what the body’s wiring has programmed within as limits.

That said, protein is essential to broiler growth.

The root of which are amino acids…protein building blocks.

What advice should we take on amino acid intake for broilers?

Animal or plant protein is the ideal source.

For example…

When eaten by the bird,

…the vegetable protein complexes are broken down to amino acids and are made available for the re-building program of broiler growth.

Growth is a demanding process.

It requires a lot of fuelling to power.

And all that fuel has got to come from somewhere…

It is a fine balance though, as even we as people know.

Too much energy-packed food and body fat with nutritional diseases can set in very quickly.

Also, it’s critical to note with broilers that energy consumption is a feedback loop .

To say it plain,

…give broilers too much energy-rich food and they will stop eating as much.

Reduce this and they will eat more.

A quick associated note on waste.

If the balance on the broiler diet is too much in protein, fats etc. then the concentration of their urea and consistency of their faeces accelerates litter rot.

This can have devastating effects on the health of their feet – producing chemical burns and bacterial infection.

Also, breathing problems, swollen eyes and overproduction of mucus in the nose and throat – even blindness.

Be vigilant for litter hygiene.

Treat immediately.

Feed ingredients

Want a look at an example broiler diet ?

There’s no right or wrong way to do this.

It’s a balance .

Preference and palate have a lot to do with it too.

But so long as you are sure the contents of the diets match the profile of the nutritional need of the birds,

…you should experience good intake and conversion .

Swapping in one food source for another in a like-for-like fashion should (in theory) produce the same, if not similar results.

But ‘practice’ is the only real way of making sure.

Feed at different phases

Size of food particle is a key feature in getting your broilers to their target weight destination.

Volumes of feed intake will vary at each stage of growth throughout the rearing period.

But also, ability to take in different sizes of feed changes with age.

Physically, particles too big will neither be practicable nor appealling to young chicks.

And mash powder might simply be wasted by larger broilers leading to lost profit.

Cost and alternatives

Remembering the heavily weighted contribution of poultry feed to the overall cost of a broiler farm…

…finding alternative food source ingredients in your locality that are either cheap…

…or better – entirely free …

…is a great way of widening your margin of profit.

Governmental officials are mounting their support behind alternative ingredients for poultry feed.

In this way, they hope to stimulate start-ups and bolster their local economies.

Farmers who earn more, grow .

And so will their communities.

Feeding & Watering

Feeding and watering are critical to your broiler farm for three reasons.

• They are the key drivers for growth .
• They are the key drivers for cost .
• Nowhere to hide – you feed and water them every day until slaughter.

Get it wrong and your profits will ebb away.

It’s an issue of training .

Training your birds from day one on to the feeding and watering apparatus will set them on the right track.

As they grow, you’ll need to be careful to adjust the:

• distribution
• set-up of your…

…feeders…

…& drinkers…

…to match the physical range of your growing birds.

Health & Hygiene

Contamination is the buzz word here.

Prevention is better than cure as they say.

If corruption breaks out among your birds, it can threaten the entire yield of your farm.

Take stringent measures to keep sanitary conditions.

Combating infection with workflow planning

Generally, there are two approaches to stamping out disease on your broiler farm :

• operational care
• site cleanliness

From the list above, taken from the Cobb Broiler Management Guide , you could group the sanitation measures into the following categories:

• things to remember
• things to administer
• things to keep out
• things to clear out & empty
• things to examine

…just some of the fundamentals of keeping a healthy environment for your broilers.

Regular cleaning, spraying down and washing of vehicles and personnel prevent occasion for breakout, should an infection arise.

Disease and health

Parasites, respiratory tract bacterial infections, viral attacks are all common threats to a poultry flock.

Once contracted,

…they can spread like wildfire and bring the whole operation down with little else you can do but fold.

Vaccines are the answer for many.

…the long term immune burden on people from the many vaccine programs they are indirectly exposed to, due to the meat they eat presents a significant global immune danger.

A cocktail of interference at an immune level over many years, from many sources can trigger serious problems.

In light of this problem,

…some studies in recent years have been commissioned to look into the effects of natural or herbal based medicines in broiler farming .

Like this one:

This quote above unveils the growing resistance poultry parasites are developing to man-made drugs.

Whilst the drugs are the best inventions we can throw at the intruders, created within nature is a far more effective front line.

The likes of oregano, garlic, neem, aloe, green tea, tumeric and other herbal combinations present a far more complicated and therefore…

…complete array of protection for your broiler birds.

The key here is that the bird’s body is already equipped with an immune system. A highly specified military-like response mechanism to deal with external invasive threats.

Feed the birds with a naturally occurring range of herbal food sources.

Like the ones mentioned.

And your broilers bodies will assimilate the substances provided into the necessary ammunition and force to overcome many major threats.

Growth & Fattening

Each breeder will advise their own estimation of broiler growth .

Often, broiler growth charts like this one give you all the metrics necessary:

From the information above you will be able to work out the potential market price fetched for each bird…

Also, the feed necessary for achieving the projected growth.

Take the cost of the latter away from the former and you have your broiler profit.

Growth rate

What is the typical growth rate of a broiler bird?

Taking a look at a table like this one:

You can see from the figures above that the modern strains double size and weight between weeks 1 -2 .

Thereafter, weight gain is about 33% from weeks 3-4.

Then, a reduction in growth rate to about 20% increase for weeks 4-5.

Lastly in the following two weeks, the growth rate drops to about 4-8% per week.

There simply comes a point where holding on to the birds is no more profitable.

They begin eating more than they gain in weight.

The cost is loss-making.

There is a sweet spot with going to market.

Record keeping

Record keeping within your poultry farm provides a benchmark for you.

For the batch you are handling at any one time, you should always have a written reference for their condition or environmental factors.

Viewing such records keeps your progress in sight.

Take this paper logbook from the University of Nebraska-Lincoln.

Look at the detail!

Looking closely, we gain real insight into the main measures used by broiler farm for monitoring performance progress :

• feed consumed
• No. of chicks started
• Pen or house no.
• Dates started
• No. chicks started
• No. birds sold
• Per cent livability
• Age when sold
• Bags of feed used
• Pounds of meet per bag
• Pounds of feed per pounds of meat
• Average weight per bird
• Amount of feed per bird
• Total weight sold
• Price per pound
• Total sales
• Total expenses
• Total profit

Key metrics for analyzing the performance of ANY broiler farm .

This is the final straight of the entire race to broiler profits.

The last hurdle. Hit this one and all your efforts will be thrown away.

Get clued up on what matters during this critical time.

Pre-processing

Now we get to the point of fruit and we are ready to gather in the flock for slaughter .

Getting your broiler flock to the slaughterhouse is a combined effort.

The entire process is a collaboration between your farm and the transport company.

Here’s a checklist typical of what a broiler farm would have to do prior to transporting a mature flock:

As you can see, a lot of attention goes into the preparation of catching a flock on-site.

A point to consider when preparing a flock for processing is feed withdrawal in the run-up to the catch.

8-12 hours before transportation, flocks must be denied food.

This helps prevent faecal contamination during transport and throughout the slaughter process.

With all this time where your flock is ‘fasting’, the thought may have crossed your mind…

How will this affect my bird’s final market weight?

Here’s the answer:

On average, you can expect to lose 3g – 15g per bird before carcasses are prepared for market .

Factor this into your profit calculations.

It is unavoidable.

Getting your broiler to market in order to make a profit takes strategy .

If ever you thought that all the hard work was over once your broilers were grown…

…think again.

This graph of broiler price fluctuation should give you a feel for how difficult predicting the market can be:

(Were you able to make any sense of it?)

The takeaway?…

Markets move and pricing varies accordingly.

It’s difficult to call it.

No matter how in-tune with the latest news you are.

The variables within your control , however, are…

• farm type (intensive, organic)
• broiler weight,
• the volume of carcasses,

…these will have bearing on your revenue and the price you can fetch.

Keeping on top of your costs, in particular, the feed expenses will save you much profit potential.

Preserving the flock and not dropping points, or worse…

…losing key players…

…will keep your broiler farm on course for a successful and worthwhile finish.

I hope you picked up some good value from reading this broiler farming guide.

What are your thoughts?

Do you have experience of running a broiler farm already?

Or, are you still ‘thinking’ about is and need a little more guidance?

Either way, take the time now to leave a comment.

Reader Interactions

Write your poultry project proposal in just 90 mins.

July 4, 2020 at 10:21 am

i have learned a lot

November 15, 2020 at 11:32 am

This was informative and very useful. Lots of insight gained. Thanks so much.

November 15, 2020 at 1:02 pm

Glad to be of service, Emmanuel.

I plan to update this (and other pieces) from time to time.

I’ll email you when I do.

Let me know how you get on.

Speak soon.

July 4, 2020 at 10:22 am

the other thing i need now is to be assisted with the business plan for financial assistance

July 22, 2020 at 12:11 pm

I want a business plan for financial assistance

December 18, 2020 at 1:39 pm

This is very informative. It’s an eye opener.

January 15, 2021 at 5:41 pm

Exce;llent and thorough. However, needed is further elaboration on use of water and feed use ……, height adjustment of water and feeders as well. Thanks

February 7, 2021 at 9:07 am

Very interesting article, I’m about start investing in this business segment and was very helpfully, I highly recommend.

March 7, 2021 at 11:07 pm

good day i need your formular for poultry feed

March 13, 2021 at 2:49 am

I started with this new field just almost 2 months ago. Your article is very informative and interesting. It gave a feeling of security to be able to hopefully manage this successfully. Thank you!!!

March 18, 2021 at 10:58 am

Your article is very informing.

The other thing i need now is to be assisted with the business plan for financial assistance. thanks

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How to Start Broiler Chicken Farming – Business Plan for Broiler Production

If you are interested in broiler production, you may want to know how to start a broiler chicken farming business plan, this article tells you the broiler farming business plan which could be helpful for you.

Broiler rearing for meat is a very amazing, interesting and profitable experience. Whether you’re doing this on a large scale or small scale, it is a rewarding process. The term broiler production refers to the rearing of poultry breeds or birds that have a high productivity of meat. Under good management and in the long run, broiler farming is a lucrative business.

The broiler chicken is a special species of poultry as it is scientifically made to produce more meat in a very short period of time say 6-9 weeks when they weigh around 6 pounds. One of the most dominant Broiler chickens being reared for meat is the Cornish. But before venturing into this kind of business, you have to learn and comprehend some requirements. What are the key factors to keep broiler chickens? Let’s check out some of the significant factors that you should look out for.

Preparation of the House for Broiler Chicken Farming

One of the essential factors of broiler keeping is their house. Whatever design or structure that you build for your broiler chicken business, it will somehow have an impact on the overall outcome of your business. Therefore, ensure that you follow all the regulations and processes recommended by experts in building a house for broiler production. Discussed below are some of the guidelines to follow.

• The regular distance from one house to another should be around 12 meters.
• Install new or maintain the available equipment in the house with heaters, feeders, drinkers, and fans all functioning appropriately.
• The house should be thoroughly cleaned before the chicks are brought in. wash the ceiling, sidewalks, walls, and equipment. After cleaning, disinfect the building and ensure the ventilation is working correctly.
• The insects should be run off with a blowlamp
• The heating system should be checked and monitored to ensure it is working rightly.
• Moderate temperatures should be maintained in the house.

Avoid challenges by performing good sanitation, rodent & fly control during the rearing period.

Equipment for Broiler Production

The right equipment in the house will ensure that you have a smooth operation and easy management of your broilers. Hightoppoultry farm equipmentoffers one of the best equipment for broiler production. From broiler cage to layer chicken cage and poultry farm equipment, this company has specialized in this field to offer the best putting in mind what their customer needs. Their chicken farm equipment is very efficient and effective at a very good cost.

Below are some of the broiler farm equipment that you should consider having.

• To have a heat source, you will need anelectric or gas brooder. It is recommended to use a 250-watt heat lamp for 50 chicks.
• Use smallchicken feedersfor younger chicks and larger ones as they grow older.
• Use small glass jar waterers when chicks are small and adjust to a larger one as they grow old.
• The litter or bedding for the chicks, in this case, can be dry and clean sawdust, wood shaving, straw ,or shredded paper.

Environmental Conditions for Broiler Production

The temperature condition around the broilers is very important for broiler farming and should be treated with high discipline. Failure to-do-so, this might lead to some problems for the broilers. Two days before bringing the chicks to the firm, you should check the temperature of the broiler house. For the first week, the temperature should read around 350°C and it will reduce slowly at a rate of 2.80°C per week. This mostly relies on the temperature outside. The litter or bedding of the chicken has to be around 5 to 6 inches in depth. If there is a chance, you can keep some straw in the chicken bed. The bed should be cleaned every two weeks and if it becomes very wet, you can use lime as it absorbs ammonia gas.

In addition, the temperature at bird height should be 86° t0 90° F. In winter or during very cold periods, run the heat for longer periods to ensure that the floor is okay. When chicks get cold, they don’t feed and might starve to the deaf. When the right conditions are observed, the Broilers will grow fast with little problems. This further reduces the overall costs incurred in treatment and other challenges experienced.

Feed and Water for Broiler Keeping

The most important factor in broiler rearing is chicken feed. When you provide proper and quality feeds to your broilers, you will obtain great results. The broilers consume the feed and convert it into meat. For the farmer to be successful, they should give their broilers the right feed. Broiler poultry requires a high ratio of proteins in their feed for them to grow well. Vitamins are also needed such as A, B2, and B12 among others. To keep the broilers from diseases, they should be disinfected too.

The broiler consumes on the feed and water all day and night thus, ensure that these two are available 24/7 in the chicken house. Ensure that the water and feed are present in their cages. Good Broiler chicken cage such as those provide by Hightop broiler cage is ideal and easier to feed your broilers. Ensure you have one of them for efficient operation. During winter, the farmer should provide warm water to the broilers. When feeding your chickens, here are few things to know:

• Give the feed four different times in a day
• Give clean and freshwater every time
• The water and feed provided should be equivalent to the chicks available
• During summers, the Broilers take more water
• In the first weeks, give the chicks a lot of feed before their restricted feeding begins.
• The feeding time after restricted should be consistent day-in-day-out.

Vaccinations for Broiler Rearing

The broilers require optimal conditions for them to be safe and secure from any diseases. But in most cases, this is difficult to attain. Vaccinating the broilers is a sure way of preventing them from the common diseases that might affect them. Hence, vaccinating them protects them from such threats in the long run. The vaccination process should be done correctly to ensure that all birds receive the vaccine and are protected.

When the birds are being vaccinated, it is required that within two hours of vaccine dilution all the birds should have taken a drink. Water vaccination is the best as all you need to do is to get every bird to drink the vaccinated water. The older the birds are, the more the volume of the vaccine should be.

Marketing of the broiler chickens shouldn’t pose any challenge to the farmer as there is a ready market worldwide. As long as your meat weighs correctly, you will get good rewards in return. All the effort should be put in the rearing of Broiler chickens. That’s where the big challenge lies. With the right house, chicken feeds, equipment, and management of the broiler chicken farm, you can be assured to make great profits out of this Business.

Things to know when starting broiler chicken farming

For great results and profitable broiler poultry farming business, here are some few facts that you should be enlightened about.

• Before the chicks arrive, ensure the chicken broiler houses are clean, tidy, and fit for the broiler chicken. Install all the required equipment like thebroiler cages.
• In the broiler production, the total cost spent on their food is very high. It accounts for about 65% of the total cost.
• Less food should be provided in broiler food. This should also be offered in warm water.
• The broiler poultry usually consumes 64% of protein from its food.
• The broiler chickens consume more food during winter than summer seasons.
• Proper vaccination and treatment should be provided to broilers as they affected by diseases easily.

After reviewing the key factors that should be looked out for when rearing broilers, you can now invest in this business with full knowledge of what to do and the precautions to take at every step until they are ready to be processed. Rearing broiler chicken at home has become popular as it is said that high quality and nutritious meat is produced. Also, the broiler chicken raised at home is much older and weighs heavier than those in supermarkets. But considering the cost incurred, rearing them at home is much more expensive than on a large scale basis.

The best way to rear broilers is by large scale production. Large scale broiler production lowers the cost of equipment, feeds, vaccination, and overall management. The broiler should have a clean environment in which they are reared and be well caged in the best broiler cage like those from Hightop poultry farm equipment. The company offers one of the best cages and other equipment in the market.

Broiler chicken farming and broiler production can be a challenge, but with the right process, equipment and management, be ready to make huge returns in a short period of time.

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Poultry Farm Business Plan Template

Written by Dave Lavinsky

Poultry Farm Business Plan

You’ve come to the right place to create your Poultry Farm business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Poultry Farms.

Below is a template to help you create each section of your Poultry Farming business plan.

Executive Summary

Business overview.

Smith Poultry Farm is a new farm business located in Mason City, Iowa. The business is a newly established farm founded by John and Sue Smith. As native Iowans, the couple has spent their life in the farming industry as their families have established farms throughout Iowa. Currently, there is a poultry shortage throughout the midwestern United States as some farms have been forced to shut down their business due to rising costs, labor shortage, and higher technology standards. John and Sue have decided to take this opportunity to alleviate the poultry shortage as well as finally establish the farm they have been planning to do for the past six years.

As native Iowans, John and Sue have already recruited a team of farmhands that have extensive experience working in poultry farms. Most of them have been recently laid off from other poultry farms that have shut down their operations.

John and Sue plan on starting with 5,000 chickens, 500 turkeys, and 100 ducks on 10 acres of land. Their business operations will be centered around daily processes and procedures to tend to the chickens and prepare them for packaging for resale and distribution.

Product Offering

The following are the products that Smith Poultry Farm will provide:

• Chicken for consumption
• Turkey for consumption
• Ducks for consumption

Customer Focus

Smith Poultry Farm will target all residents residing in northern Iowa and throughout the state. They will target families, individuals, supermarkets, large retail chains, and restaurants.

Management Team

Smith Poultry Farm will be owned and operated by John and Sue Smith. They will recruit a very experienced and knowledgeable operator to manage the day-to-day operations of the poultry farm.

John Smith was born and raised on a local farm and has been working in farms most of his life. He left to pursue his agriculture degree from Iowa State and returned to work full-time at his father’s large farm. That farm produces beef, poultry, pork, and vegetables. Once he married Sue, the couple decided that they would begin to save up to pursue a farm of their own.

Sue Smith was raised on a farm as well. Once she graduated from high school, she attended Iowa State to pursue a degree in Business Administration. It was there where she met John and planned for their future farm where he would manage the farm operations and she would be in charge of the financial management and administration of the poultry farm operations.

Success Factors

Smith Poultry Farm will be able to achieve success by offering the following competitive advantages:

• Ownership has extensive experience and knowledge in the poultry farming industry.
• Owners will invest in the latest technology and equipment to make their poultry farm the most superior in the Midwest.
• Smith Poultry Farm will breed high quality chickens, turkeys, and ducks in order to produce the freshest and quality poultry.

Financial Highlights

Smith Poultry Farm is seeking $500,000 in debt financing to launch its property management business. The funding will be dedicated towards securing the farm land and purchasing the necessary equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, mortgage, and marketing costs for the poultry farm. The breakout of the funding is below:

• Purchase 10 acres of farmland: $100,000
• Farm equipment, supplies, and materials: $100,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $50,000
• Working capital: $100,000

The following graph below outlines the pro forma financial projections for Smith Poultry Farm.

Company Overview

Who is Smith Poultry Farm?

Smith Poultry Farm is a new poultry farm business located in Mason City, Iowa. The business is a newly established poultry farm founded by John and Sue Smith. As native Iowans, the couple has spent their life in the farming industry as their families have established farms throughout Iowa. Currently, there is a poultry shortage throughout the midwestern United States as some farms have been forced to shut down their business due to rising costs, labor shortage, and higher technology standards. Growing up in the farming industry, John and Sue have decided to take this opportunity to alleviate the poultry shortage as well as finally establish the farm they have been planning to do for the past six years. The couple plans to raise chickens, turkeys, and ducks to produce poultry for food consumption as well as eggs. Once the business is established, the couple will add more birds to the farm and purchase additional land.

As native Iowans, John and Sue have already recruited a team of farmhands that have extensive experience working in poultry farms. Most of them have been recently laid off from other poultry farms that have shut down their operations. John and Sue have already identified the lead farmhand who will assist John in the day to day farm operations oversight.

Smith Poultry Farm History Smith Poultry Farm is owned and operated by John and Sue Smith, Iowa natives who have extensive experience in farm operations and business administration. John has worked for his father’s large farm for most of his life and wants to finally pursue his own poultry farm since a number of poultry farms have ceased operations due to increased labor and distribution costs. John has already pursued a number of local grocery stores, large retail stores, and restaurants to have contracts to be their sole poultry distributor.

Since incorporation, Smith Poultry Farm has achieved the following milestones:

• Registered Smith Poultry Farm, LLC to transact business in the state of Iowa.
• Has 6 contracts in place to provide poultry for local restaurants, grocery stores, and large retail chains.
• Reached out to numerous individuals and households to purchase their household’s poultry directly from Smith Poultry Farm.
• Began recruiting a staff of farmhands to assist in the day to day operations of the poultry farm.

Smith Poultry Farm Products

The following will be the products Smith Poultry Farm will provide:

Industry Analysis

Customer analysis, demographic profile of target market.

Smith Poultry Farm will target all residents of  Mason City and the surrounding states. The target market will consist of households, grocery stores, restaurants, and large retail chains.

The precise demographics for Mason City, Iowa are:

• 503,642 residents
• 310,000 households
• 1,000 restaurants
• 500 grocery stores
• 6 large retail grocery stores

Customer Segmentation

Smith Poultry Farm will primarily target the following customer profiles:

• Individuals and households
• Grocery Stores
• Restaurants
• Large Grocery Chains

Competitive Analysis

Direct and indirect competitors.

Smith Poultry Farm will face competition from other companies with similar business profiles. A description of each competitor company is below.

Myson Poultry Farm

Myson Poultry Farm is a modern, multi-national, protein-focused food company that produces approximately 20% of the beef, pork, and chicken in the United States. Along with its subsidiaries, the company operates a food company worldwide. The company began during the Great Depression when the eldest Myson began selling chickens. A few decades later, Myson’s son grew it into the large company it is today and is one of the largest poultry producers and distributors in the world.

By investing in technology, Myson was able to grow the brand. Through the development of better feeds and better disease control methods, chickens were maturing more quickly. These improvements, combined with increased competition, meant lower prices for consumers and households were able to purchase their poultry products in larger quantities.

Iowa Poultry Farm

Iowa Poultry Farms started in the 1920s when Liam Nelson sold and traded eggs by the dozen as a means to put food on the table for his family. Four generations later, the Nelson family has grown the business year-over-year to continue to meet the changing needs of the egg and pullet industry. More than 90 years of experience has established Iowa Poultry Farm as a well-respected pullet and hatching business as well as a reliant commercial egg producer under the current leadership.

The strength of Iowa Poultry Farm began when master plans for growth from the late 1980s to present day have produced new and improved pullet production facilities that have the capacity to accommodate the growth of the majority of the pullets in NPF’s proprietary facilities. Recent capital development has been invested in hatchery and breeder facilities that have the capacity to produce up to 9 million female chicks per year as well as supplementary aviary growing facilities for both cage-free and floor-grown conventional pullets.

Iowa Poultry Farm continues to innovate as a pullet and hatching business under the leadership of Frank and his son, Brett.

Good Cluck Poultry Farm

Good Cluck Poultry Farm maintains more than 50,000 breeders on its company owned farms. The company currently hatches and sells 79 standard chicken breeds/varieties, 58 breeds/varieties of bantams, 9 breeds of ducks, 3 breeds of geese, and 4 breeds/varieties of guineas. In addition, Good Cluck has available, as a service to its customers, 9 heritage breeds of turkeys, pheasants, and chukar.

Good Cluck certainly has good luck. While many hatcheries have been forced to close, Good Cluck Poultry Farm has become a leader in producing non-commercial poultry annually, selling more than six million items of baby poultry.

Good Cluck’s full list of products are white egg layers, brown egg layers, colored egg layers, standard assortments, broilers, crested chickens, feather legged bantams, bantam assortments, clean leg bantams, ducks, geese, guineas, turkeys, pheasants, chukar, and supplies.

Competitive Advantage

Smith Poultry Farm will be able to offer the following advantages over their competition:

• Ownership has extensive experience and knowledge in the poultry farming industry and has over 20 years of experience managing poultry farm operations
• Smith Poultry Farm will breed high quality chickens, ducks, and turkeys in order to produce the freshest and quality poultry.

Marketing Plan

Brand & value proposition.

Smith Poultry Farm will offer the unique value proposition to its clientele:

• All farming practices will utilize the latest technology and equipment for safe breeding practices, production, and distribution of all farm animals.
• The farm will only breed the highest quality poultry.
• Unbeatable pricing to its clients and customers – Smith Poultry Farm does not mark up its poultry products at a large percentage. All poultry will be on par with competition.

Promotions Strategy

The promotions strategy for Smith Poultry Farm is as follows:

Word of Mouth/Referrals

John Smith has built up an extensive list of contacts over the years by living and working in the midwestern farming industry. Since a number of local poultry farms have ceased operations, they have committed to John that Smith Poultry Farm will be their poultry supplier. They trust his work ethic and commitment to the local community.

Professional Associations and Networking

Smith Poultry Farm will become a member of American Farmland Trust, Farming NGO, National Farmers Union, and the Iowa Chamber of Commerce. They will focus their networking efforts on expanding their client network and marketing their new brand.

Print Advertising

Smith Poultry Farm will invest in professionally designed print ads to display in programs or flyers at industry networking events.

Website/SEO Marketing

Smith Poultry Farm will hire a third-party marketing company to design their print ads and design their website. The website will be well organized, informative, and list all the poultry products they plan to offer. The website will also list their contact information and directions to the poultry farm. The marketing company will also include SEO tactics so that anytime someone types in the Google or Bing search engine “Iowa poultry farm” or “poultry farm near me”, Smith Poultry Farm will be listed at the top of the search results.

Zero po, hindi rin po kami mahilig malabas ng mga panood.

The pricing of Smith Poultry Farm will be moderate and on par with competitors so customers feel they receive value when purchasing their poultry products.

Operations Plan

The following will be the operations plan for Smith Poultry Farm.

Operation Functions:

• John Smith will be the Owner and President of the company. He will oversee all staff and manage client relations. John, along with Sue, has spent the past year recruiting the following staff:
• Sue Smith – will oversee all administrative aspects of running the poultry farm. This will include bookkeeping, tax payments, and payroll of the staff.
• George Hargrove – Head Farmhand who will oversee the farming staff and day to day operations.
• Ben Loya – Assistant Farmhand who will assist George.
• Frank Johnson – Distribution Manager who will oversee the packaging and distribution of all poultry products.

Milestones:

Smith Poultry Farm will have the following milestones complete in the next six months.

1/1/202X – Finalize purchase of farm land

2/15/202X – Purchase farm equipment, supplies and materials

3/1/202X – Finalize contracts for grocery store, chain, and restaurant clients

4/15/202X – Begin networking at industry events

5/1/202X – Purchase initial set of poultry animals

5/15/202X – Hire and train farm staff

6/1/202X – Smith Poultry Farm begins farm operations

Smith Poultry Farm will be owned and operated by John and Sue Smith. John will manage the oversight of all farm operations with the help of his lead farmhand. Sue will manage all administrative and financial aspects of the farm business.

Financial Plan

Key revenue & costs.

The revenue drivers for Smith Poultry Farm are the revenues it will receive from poultry products, eggs, and the breeding fees they will charge to individuals who have high-quality chicken, turkeys, or ducks they want to breed.

The cost drivers will be the overhead costs required in order to staff and maintain successful farm operations. The expenses will be the payroll cost, mortgage payment, utilities, farming supplies, equipment maintenance, and marketing materials.

Funding Requirements and Use of Funds

Smith Poultry Farm is $500,000 in debt financing to launch its property management business. The funding will be dedicated towards securing the farm land and purchasing the necessary equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, mortgage, and marketing costs for the poultry farm. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Poultry Animals: 5,600
• Average Revenue per Animal: $20
• Number of Poultry Products Sold Per Year: 1,000,000

Financial Projections

Income statement, balance sheet, cash flow statement, poultry farm business plan faqs, what is a poultry farm business plan.

A poultry farm business plan is a plan to start and/or grow your poultry farm business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your poultry farm business plan using our Poultry Farm Business Plan Template here .

What are the Main Types of Poultry Farms?

There are a number of different kinds of poultry farms , some examples include: Breeder Farms, Broiler Farms, and Pullet Farms.

How Do You Get Funding for Your Poultry Business Plan?

Poultry farms are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.  Having a chicken farming business plan will help show investors you are well-prepared to start your own business.

What are the Steps To Start a Poultry Farm Business?

Starting a poultry farm business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Poultry Farm Business Plan - The first step in starting a business is to create a detailed poultry business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your poultry farm business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your poultry farm business is in compliance with local laws.

3. Register Your Poultry Farm Business - Once you have chosen a legal structure, the next step is to register your poultry farm business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your poultry farm business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Poultry Farm Equipment & Supplies - In order to start your poultry farm business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your poultry farm business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful poultry farm business:

• How to Start a Farm Business

Additional Helpful Template

Farm Business Plan

Sample Poultry Farming Business Plan

This article provides a sample poultry farming business plan for entrepreneurs with limited knowledge of what a detailed plan should look like.

Do you need to develop a business plan for starting a poultry venture? Here are some areas we’ll be looking into.

• Common Poultry Terminologies
• Poultry Farm’s Equipment

Cost Analyses

• Broiler & Layer’ Feeds & Their Feeding Methods
• Egg Production & Birds’ Mortality Rate
• Your Poultry Farm’s Location
• How to Construct Your Poultry Pen
• How to Brood Your Chicks
• Chickens’ Vaccines
• Poultry Diseases, Causes, and Treatment
• Common Mistakes to Avoid Like Snake
• Poultry Business & Accountability

Poultry Farming BUSINESS PLAN SAMPLE

Most people who are into poultry out there are poultry farmers. You will not be that. You will be a poultry entrepreneur after reading this course.

Let me quickly remind you that this article is solely about chicken, especially layers and broilers.

Though we have so many other poultry birds like turkey, goose, duck, and others, chicken has a huge market demand in your country, and since your goal as a farmer is to make a profit, it’s brilliant that we concentrate our effort on what the market wants.

That’s why we’ll “talk” mainly about chicken in this course.

Not even all chicken, but layers and broilers. We won’t talk about cockerel because it’s not as profitable as broilers could be.

Poultry Commonly Used Terminologies

The following are the basic poultry terminologies you should familiarize yourself with;

• Chicks . This is the term we use for baby
• Layers . These are the chickens that can lay
• Broilers . These are the chickens we grow for meat.
• The pen is the name we call the house we construct for our chicks and chickens.
• Brooding  is used for the first early period of the chick’s life. Usually, between the weeks, there are 14 days for broilers and 5-8 weeks for layers. (More on this later)
• A brooder  is an equipment used to provide supplementary warmth during the early stages of the chicken.
• Feed is a name we use for the food we feed our chicks and chickens
• A breed  is a group of birds that reproduce their likeness in their offspring
• A cage is a housing system where the birds are confined to a wire-netted box.
• Clear eggs  are infertile and cannot be incubated or turned into chicks.
• Deep litter  is the System of housing wherSystemitable material called litter is provided on the poultry house floor for the birds to live on
• Free-Range System  is a system of housing where the birds have a shelter house and access to an outside area during daylight hours.
• A flock  is many birds of the exact origin (genotype) and age and managed in the same.
• Incubation  is the process by which fertile eggs are turned into chicks
• An intensive System is any system of housing poultry where the birds are outdoors all of the time and do not have access to the
• Semi-intensive is a system in which birds have access to a shelter house and the outdoors at the same time
• Layer Cycle  is the period from the onset of laying until the cessation of production of
• Point of laying  is the period a female chicken is about to start laying eggs
• A pullet  is a female chicken in her first laying season
• A spent hen  is a layer that has reached the end of her economic egg-laying
• A thermostat  is a device sensitive to temperature and is usually used to control the operation of temperature-modifying equipment

Do you care about chickens or eggs? If at all I do, it is to eat them.

Rearing, nursing, and having sleepless nights because of birds? Not me, and I am sure you don’t like the idea of coping with the odor and other messes of the poultry farm.

So why are you reading this guide?

Business. Business. Business alone is the reason.

If you and I understand this simple logic, we’ll first consider the business aspect of poultry farming.

Poultry Farming Equipment

Below is some equipment you’ll need as a poultry businessman/woman on your farm.

1.  Feeders

A farmer drops the bird’s food for the chickens in the feeder. It is of different designs.

It is what you see as red in the above picture.

2.  Heater or Brooder

This is the instrument farmers use to regulate the temperature of the poultry farm, especially during brooding (when chickens are tiny) and the rainy season or cold period.

Many farmers use locally versioned heaters (coal or stove) as the brooder could be beyond your budget.

4.  Incubator

An incubator is an electronic machine the hatchers use to hatch fertile eggs.

You don’t need this equipment except you want to go into the hatchery part of the poultry business.

5.  Egg Tray

This equipment is used to set eggs and transport them to the customers.

6.  Water pots or Drinker

This is where the chickens drink from.

7.  Poultry Cages

Cages are used to keep poultry birds.

8.  Protective Clothing

Hair caps, disposable sleeves, boots, and overalls for humans so has to prevent contamination from humans to the birds or from birds to humans

9.  Electricity

Electricity is also essential; either you’ll use government-supplied power, a generator, or locally-made lamps (more on this later)

10.  Good Source of Water

A good water source is needed for your birds as dirty water could lead to sickness and the death of the poultry birds.

Here is it.

You want to know how much you’ll need to raise your birds before they start bringing in returns.

It isn’t meant to start with 1000 birds if all your resources can handle is 500 birds.

It would be best to have an estimate, so you’ll take your pen and paper.

• Do you intend to start your poultry farm in your backyard or on a plot/acre?
• When you went out to ask about the poultry equipment as listed earlier, how much can you get them in your city or vicinity?
• Is there steady electricity, or you may need locally devised lamps for your broilers, who may need light all night (to be discussed later), and for your layers, who need light for just a few hours?
• Is there a good water source near you, or you’ll need a well?
• Do you need labor, and how many of them (Actually, one or two people should be able to care for 1000 birds)? What is the labor cost like in your locality?

After analyzing all these, you’ll move to the main expense: poultry feeds.

Poultry feeds are where the actual expenses lie, so let’s take some time to talk about feeding your chickens, the kinds of feeds you need at a given time, and then the estimated quantity in the section below.

Broilers and Layers Feeds & Their Feeding Methods

Broiler eats far more than layers. They should be eating virtually all around the clock. It’s not really that they will be busy eating every minute, but they should have food around them (always) so they can pick it up at a convenience.

Their heavy eating is because they are expected to grow so fast and be sold (7 or 8 weeks).

Serious farmers light up their pens all night because chickens (either broiler or layers) don’t eat in the dark.

The good news is that these birds can convert almost half of their feeds to meat. For instance, if we feed our broiler 4kg, it could weigh 1.8 kg.

Our broilers need two kinds of feeds at different stages of their lives.

The first is known as the Broiler Starter .

This is the first type of food (feed) they should be given as it’s very rich in protein and other necessary vitamins.

Broiler Starter should be given for the first three weeks of your broilers.

The second type of feed for broilers is called Broiler Finisher. This should be given from week four till your chickens are sold (hopefully at week seven or week 8)

The first feed to be given to your layer is called  Layer Starter or Chicks Smash. Chicks will be given your layers from day 1 to the 8th week.

This feed contains a very high percentage of protein to help them growiquickly rower smash  is to be given from week 8-18

Layer Feed  is the feed that prepares and enables your layers to lay eggs properly. This is to be given starting from week 18th till your layers are spent (tired) and sold.

Layer smash should not be given until your bird reaches week 18. This feed contains calcium that can permanently damage the kidneys, cause kidney stones, reduce lifetime egg production, and shorten the bird’s life span.

The only reason to give Layer feed to your layer is if they have started laying before week 18.

Supplemental Calcium

Ordinarily, your layer feed contains a good quantity of calcium. However, they may need to supply them with additional calcium once in a while as they start laying. This decision could be reached if you’re advised by your veterinary doctor or a nearby expert who thinks the egg production is not as expected.

How to Change Chickens’ Feeds

When it’s time for you to shift from one feed to another, you mustn’t suddenly change your birds’ feeds.

For example, suppose you want to change from Broiler Starter to Grower today. In that case, the best thing to do is to start by mixing the starter and grower in the same quantity, then gradually increasing the starter quantity while reducing the amount of grower.

This is necessary because your chickens will not like a sudden change in their taste in feeds.

How Often Should You Feed Your Birds?

When we talk about broilers, they must have feed in front of them at least 22 hours a day. That means all around the clock.

For the layers, you can feed them three times a day. 6:30 am, 12 pm, and 4 pm should be all right.

Just note that you may have to lighten up the layers’ pen from around 7-9 because they will still be eating till the evening, and as I might have told you before, chickens don’t eat in the dark.

Some people try to avoid lighting the layers’ pen by giving them food at 3 pm. There is no hard rule here, but you should never prevent providing light to the broilers because they must eat so much.

Don’t forget that we were discussing cost analyses.

But I needed to show you how and what you have to feed your chickens, so I will show you how to get the estimate for their feeds.

Now to the rough estimate for the feeds;

If you have seen any poultry feed packs or bags before, you might have noticed that they are in Kilograms (kg).

As I have shared with you earlier, broilers eat much more than layers. To help your estimate,

Layer chicks could be estimated to eat (plus or minus) 4kg of feed in its first ten weeks. By this, I mean a layer bird could eat about 4kg in its first 70 days on your farm.

It could be a little more or less as the quantities of feed chickens eat depend on the weather and whether you’re using a battery cage or a deep litter system.

Your chickens will ordinarily eat more in the cold than in the hot season, and they are likely to eat more in a deep litter system than in the battery cage system as they walk much more around.

Your broilers could be expected to eat about 4kg or more of feeds in their first six weeks.

As your birds grow, their feed consumption grows, too.

From the 6th week, for broilers, they should have been near the time for you to sell them off (just one or two weeks more).

But for the layers, you’re just getting started.

You’ll still have to feed them for about 12 more weeks. As they grow, their feed consumption grows.

By the time they reach the laying stage, each layer could be estimated to be eating 1.5 pounds of feed each week.

That’s about 2kg in three weeks.

I am telling you all these so that you’ll be able to know how to make your estimate.

Should I tell you the price of the feeds?

Thank you for asking.

One day I was reading something on the internet, and I saw the writer writing the price of W= #XXX and the price of K=$YYY.

At a time, I was forced to go and check the date of that post, and behold, he wrote the post, I think, in 2011.

He’s not intelligent.

I cannot tell you the price of feeds and vaccines here because the amount you bought is not what they are selling now in the same city).

The second reason is that the location differs. Some people will read this course from Lagos, while others may read it from Ghana, South Africa, or China.

How do you expect the feed price in Texas to be the same as that of California?

That’s why you must move out and ask questions from the feed and poultry equipment sellers in your town or area.

You have the idea of the above quantity estimate and go out, ask where they are selling poultry feeds in your locality, ask for different feeds I have mentioned earlier, and their prices.

Check the feeds’ bag to see the quantity (in kilograms), and then come back home to do your math and the estimate.

After your cost estimate, plus the revenue (as analyzed earlier), you should be able to come up with good answers to these questions;

• With your present capital or resources, how many layer or broiler birds can you conveniently raise?
• In the long run, how much could your profit be?

These facts and figures are what will give you confidence.

After discussing the importance of cost analyses and the different kinds of feeds you need for your chickens, let’s go into two other essential things you must understand about poultry farming, which will help your cost estimate and general knowledge about the excellent poultry business…

Egg Production & Birds’  Mortality Rate

Here, let’s talk about the nature of chickens’ egg-laying and the death rate, otherwise called the mortality rate.

Some people ignorantly assume that layers’ of birds lay an egg every day, so whenever these people want to start a poultry business, they estimate within themselves and say, “If I can raise 1,000 layer birds, after 18 or 20 weeks, I will be getting 1,000 eggs every day from my poultry farm.”

They have committed two blunders here.

One is the assumption that all the birds will remain alive until the point of laying. The second blunder is the assumption that every laying bird lays an egg daily.

Here is the truth.

Some of your birds will die, and the remaining ones will not give you 900 eggs daily (if they are 900 birds).

The mortality rate is in humans, so it’s ordinary in animals, including included. If people die (even young), should we hope that chickens will not die?

Our concern is that we have to reduce the mortality rate of your birds to the barest minimum.

The best mortality rate is between 5-10% per annum.

If you start with 1000 chicks on your farm, losing 50-80 in a year does not mean you’re doing something wrong. It’s normal.

Another thing to note is that the mortality rate is higher in broilers breed than in layers. The reason is that layer birds are more robust.

In all, the mortality rate is not something to be afraid of. It’s something to prepare for and work hard to reduce (by doing things taught in this course)

Egg Production

As said earlier, 100-layer birds cannot produce 100 eggs daily. As analyzed by some experts, this is that chickens don’t lay an egg every 24 hours. Instead, they lay every 26 hours.

Some people believe that some chickens lie every day while others lie every two days.

We may not be able to tell which theory is correct, but we know that you cannot get the exact number of eggs from the number of chickens you have.

The best estimate is between 80-85% daily egg productivity. That means if you have 1000 laying birds on your farm, you could pick between 800-850 eggs daily.

That’s around 28 crates of eggs. Multiply 28 by the amount they are selling. Create an egg in your locality, and you’ll see something. Deducting that from the cost of layers’ feed and labor, you can see where the profit lies.

After discussing the egg production and the mortality rate, let’s take a moment to talk about it.

Your Farm’s Location

Just as humans need where to live and lay their heads, birds need a place to call their home.

First, you might have noticed that most poultry farms you know are not near residential apartments.

The reasons are simple: odor, noise, and water pollution.

The primary reason poultry farms are usually not allowed by the government to be near residential apartments is the poultry odor resulting from the chicken droppings (feces).

The other reason is because of the noise. Chickens make a lot of noise, and the third reason you can’t site your (primary) poultry farm near a residential apartment is possible water pollution.

Note that I mentioned the “major” poultry farm above. You could, of course, have your poultry’s pen (house) in your backyard, especially if you have a large backyard and you’re starting with just a few birds.

However, that can only work with a few tens of birds.

You’ll have to construct your poultry pen on the city’s outskirts or town for a medium to large-scale poultry farm.

One of the silly mistakes you must avoid is having your central poultry farm in your backyard and then having your brooding pen (where little chicken is kept) just by the side of your layers’ pen while you manage the two together.

This could affect the day-old chickens and lead to a significant loss. (We’ll discuss more on this later)

If you plan to start in your backyard, consider how poultry pens should be constructed and other precautions we’ll discuss in the next chapter.

A few things to consider while choosing where to locate your central poultry farm are;

The Cost of Land

Especially when you’re just starting, you may not be able to afford an acre of land in some locations near Lagos or a major city in your country, so you’ll have to consider the cost of land in your intended location vs. your budget.

Second,  Nearness to Your Intending Market

You don’t want to locate your farm where it will take a vehicle to travel 10 hours before they deliver your ready-for-market broilers to the buyers or before the wholesale egg buyers will get to your farm.

Chickens’ predators

Predators are those other animals or insects that feed on or find pleasure in hurting or killing chickens—E.g., hawks, raccoons, foxes, snakes, soldier ants, dogs, etc.

While chicken predators are everywhere, certain places are more violent and brutal to control predators, so you may not locate your farm in such areas.

After discussing the appropriate location for your farm, let’s discuss how your bird’s pens (houses) should be constructed.

How to Construct Your Poultry’s Pens (Chickens’ House)

To start with, there are three standard poultry housing systems. The first and the oldest is the Free Range System .

Chickens can access an ample, non-confined open space in this housing system.

They walk freely around and (in addition to the feed they’re given) pick up insects and other things they could eat on the floor.

A hindrance to this housing system is that it requires ample land space, and the chickens are exposed to predators like Brother Hawk and others.

A system similar to the one mentioned above is a semi-intensive system. Here, the birds have a confined pen and an open space to live.

The third type of housing system is probably the most common for commercial poultry farmers.

It’s called Intensive System.

In this System, our poultSystemds are confined into a specially built pen. They cannot go beyond the pen.

However, even using this pen, we still have two options.

First, we can use a battery system inside our pen. In this case, our birds are to live inside a specially built cage.

The cages you’re seeing above have been designed so that where the birds feed, where they’re dropping, and where eggs will go have all been designed with it. Automatic drinkers could also be easily fixed.

The battery cage system has been proven to be the best for egg production. Because the birds don’t have much space to roam about, they convert more feeds to eggs.

That’s not to say that the second option is terrible. We can also use the deep litter System.

You can system chickens on the floor of your pen. Here, your birds are not confined in cages, so they can quickly move around. The floor is covered with sawdust or straw.

A strong net is built around each of the pens. Tarps can be hung around the net fence. Depending on the design, that could easily be rolled up (or from up to down) when there is cold or rain. It’s needed, especially when your chickens are still small (at the brooding stage).

However, when they grow to pass the brooding stage, they become more robust and have big feathers, so cold should not be their problem anymore (except when it is extreme).

The roofing sheets should not be metal sheets.

The reason is that metal sheets cause heat, and excessive heat could kill your birds or reduce their egg’s productivity.

The best roofing sheet to use for poultry farms is Asbestos or Thatch-roof. They both can hold heat instead of releasing it like a metal sheet.

The brooding pen and layers (or grown-up broilers’) pens are slightly different in that while constructing your brooding pen (where your day-old, young chickens will live), you have to consider cold.

Before I show you how you must build your pens, let me clarify that, though a standard poultry farm must have two or more pens, there is no crime in starting small.

You could construct a simple brooding pen (the house for your chicks and day-old chickens) and convert it to a layers’ pen when they become “adults.”

Having understood this, let me explain how you must build those pens to get the best for your chickens and maximize your profit.

Brooding Pen

This is where you will house your chicks from the first day you get them to your farm until they become “adults.”

The ideal way to build this pen is to construct two simple blocks around your intended brooding location, then use Tarpaulin (and wood) to cover the remaining space.

The brooding stage of your broiler chicken is about two to three weeks, while it may take 6 to 7 weeks for layers to be brooded.

Now, about layers or “adult” broilers’ pens.

This could be a little simpler. You could build two blocks (as of broodings pen). You could then cover up the remaining space with a net (strong net, not mosquito’s net. Lol) or wood.

As mentioned earlier, the roofing sheet must not be constructed with light iron or metal roofing sheets. Instead, with Asbestos or Thatch-roof

Please Note:

Your broodings’ pen must not be built near the broilers’ or layers’ pen.

The first reason is that your chicks cannot withstand the odor from the layers or broilers’ pens.

The other reason is that layers or broilers could be carriers of certain germs that, though they could do them no harm, can quickly kill the chicks.

After some time, when your farm has grown and you have chicks and layers, you must have SEPARATE staff to deal with them.

Your workers working with the layers’ pen must not be entering your broodings’ pen, and those in broodings’ pen too must not be entering the layers’ pen, so they won’t carry germs from the layers’ pen and infect your chicks.

Brooding Your Chickens

When you order for the chicks you want to raise, either layers or broilers, to be delivered to your farm, the very first days or weeks of the birds on your farm are called the brooding stage.

The brooding period for broilers could be plus or minus 14 days, while the brooding period for layers could be between 5-7 weeks (depending on the weather situation in your locality)

The reason why the brooding period for the broilers is lower is that those birds called broilers grow very fast.

The brooding period of your chickens is the most important and delicate, for the apparent reason.

The most difficult and most crucial time in your poultry business is at the brooding stage. The mortality rate (death rate) is higher for the chicks than the grown-up chickens.

That’s common sense. As humans, babies are much more likely to die of fewer diseases or infections than adults.

That’s why some farmers prefer to go for grown-up chickens already at the point of laying (chickens already about to lay eggs).

This may seem wise because you’ll avoid so many headaches of “nursing” day-olds, but it could be risky because you never can tell how those chickens were brought up.

Just as it’s in humans, the early stage of your chicken’s life is critical. Anything wrong (maybe inappropriate feeding or care) will affect their growth and productivity as “adults.”

Now you can see what I am saying.

If you go ahead and buy chicken at the point of laying, you won’t know its foundation, and if its foundation has been faulty, what can the righteous (you) do?

Have I told you before that your chicks have to be taken care of just like your newborn baby?

Ok. Just reminding you

Just like your newborn baby, they need food, water, vaccines, and drugs whenever they are sick (detail later)

Another essential thing they need is protection from cold and excessive heat.

Protecting them from cold temperatures would be best because they are still young, fragile, and without big feathers.

At the brooding stage, day and night, you have to warm your pen with a charcoal pot, stove, or other electrical poultry brooders (if you can afford them).

Warming their pen day and night will continue until they are grown up (broilers 14 days and layers 5-7 weeks).

If you’re using artificial means to generate heat in your brooding pen, you must make sure your charcoal or stove is “fenced” with something like a wire that will prevent your chicks from being burnt.

The number of charcoal or stoves to be used depends on how many your chicks are (common sense).

If God blesses your area with constant electricity, you must light up your brooding pen all night. Congrats! If not, you may have some bright rechargeable or big local lamps.

One of the reasons why you should light up your chicks’ pen at the brooding stage is to prevent them from a stampede.

Stampede is when birds step on each other and get wounded or die.

This is more likely when they are still young, and they see anything (like a lizard) in the dark, with fear they may run and step on each other, get wounded, and die.

While cold temperature is the biggest enemy of your chicks, there are some other big “enemies” you must pay good attention to.

Quality of the Air

Your young birds need heat, but that doesn’t mean your brooding pen must be closed. Fresh air should have its way, and there should be cross ventilation.

Good feed and clean water

As it is for other chickens of other ages, your little chickens must be given good water and feed.

Prevent Stampede!

As said earlier, a stampede is when chickens run over and step on each other. This could lead to injury and death of your birds.

To prevent this from happening, first, always enter your pens gently. When you or any of your workers rush into your pens, the chickens may run away (usually to the building’s edges) and step or lie on each other. The result may be injury or death.

Second, you may put some sacks together at each pen’s edge. This way, when your birds run to the edge of your pen, they won’t be wounded because the sacks will “bounce” them back.

Poultry Vaccines

Chicken’s Vaccine is the substance given to stimulate chickens’ body’s production of antibodies and provide immunity against diseases.

As humans, we have various kinds of immunization programs where different vaccines are administered to our children at different ages to prevent their health from certain diseases (polio, etc.)

The same applies to the chickens. From the very first day, certain vaccines must be administered to the chicken.

Vaccine for day 1 of the chicken’s life: Marek’s  Disease Vaccine .

This Vaccine must be given to the chicks the day they are hatched. This Vaccine should have been administered by the hatchery where you got your chicks, even before buying them.

Once the chicks leave the incubator, this Vaccine is no longer as effective as it should be, so it has to be administered in the incubator.

The Vaccine is to prevent Marek’s disease tumors and paralysis Newcastle Disease Vaccine.

This Vaccine should be given within 10 and 35 days of the chicken and repeated every three months to maintain a sufficient level of immunity for your birds against Newcastle Disease.

This Vaccine could be given through your birds’ drinking water or as an eye/nose drop.

Infectious Bronchitis Vaccine

This Vaccine could be given within days 10-35 of your birds. It’s often combined with the above Vaccine (Newcastle).

Fowl Cholera Vaccine is another vaccine that should be administered only when you have or suspect cholera on your farm or a nearby farm.

Infectious Bursal Disease Vaccine ;

This is usually for layers’ birds. To be administered on the 14th day of your birds (or as advised by your vet doctor). This is also to be repeated on the 28th day. It could be administered through drinking water.

Other poultry vaccines can be administered whenever a disease is suspected or heard in the neighboring farm or town.

Your vet doctor or consultant will be of great help in guiding you about when to administer some of these vaccines and how to go about them, even the emergency ones (if need be).

Infectious Laryngotracheitis Vaccine, Inactivated Newcastle-Bronchitis, Laryngotracheitis Fowlpox AE, etc., are the vaccines chickens may need as the need arises for them.

How can you get these vaccines?

This is very easy.

This is one of your primary tasks (as explained in the earlier chapter). Just move out and ask any poultry-related materials or feed sellers in your area about where you can find these vaccines in your locality.

They are not scarce. Just ask people, and you’ll be directed.

Don’t just buy vaccines! Make friends. Talk with people. Ask them questions about your locality’s poultry business, feeds, and vaccines.

How and in what quantity will you administer poultry vaccines?

On each Vaccine, there are prescriptions and precautions (just as when you buy the drug in a chemist’s shop). Read those instructions to know how to use them and in what quantity.

Also, note the expiring dates on the vaccines. Just like our drugs, poultry vaccines have expiring dates.

Don’t kill your chickens with expiring vaccines. Other things to take note of about vaccines are;

• Don’t vaccinate sick birds (except in the case of outbreaks of laryngotracheitis or fowlpox). Vaccination is not to heal sickness; it’s to prevent it, so when a bird is sick, a vet doctor needs to prescribe the drug to
• Just like other sensitive drugs, prevent the vaccines from heat or sun
• Use only as recommended because misapplication of vaccines can lead to disease outbreaks or the death of birds.
• When vaccinating your birds, it’s advisable to vaccinate all of them at a time, as few chickens left unvaccinated could spread whatever disease is hidden in them to the already vaccinated birds.
• After vaccination, burn or disinfect all opened containers to prevent accidental spread to other poultry. This is because…
• Most vaccines are living, disease-producing agents themselves. Handle them with care.

Poultry Diseases, Causes, Prevention, and Treatment

A disease is an investment for any poultry farmer, so you must understand fundamental things about poultry diseases and their prevention.

I said “some” because trying to mention ALL the poultry diseases may be an impossible adventure.

There are so many bird diseases because there are too many human diseases.

The following are the four significant types of poultry diseases;

• Metabolic and Nutritional Diseases . These are the diseases caused by a disturbance of normal metabolic functions either through a genetic defect, inadequate or inappropriate
• Infectious Diseases are usually contagious diseases caused by an invasion of a host by a pathogen, which subsequently grows and multiplies in the
• Parasitic Diseases  are infections with a parasitic organism
• Behavioral Diseases  are the abnormal behavioral patterns that can lead to injury or ill health of abnormally behaving birds or their companions

All of the poultry diseases could be categorized into the above four categories.

So, let’s see one or two common poultry diseases.

Common Poultry Diseases

As said earlier, there are as many diseases for birds and animals as for humans.

However, humans can list some common illnesses (e.g., malaria, headache, stomachache, cancer, etc.), so are there some common poultry diseases?

Below are some of them;

• Diarrhea . Diarrhea is a common poultry disease that shows symptoms through white or greenish, loose droppings (feces). It can be caused by cold, dampness, dirty surroundings, and unclean food. When you notice any of your birds sick with Diarrhea, quickly separate them into a dry, warm pen. If you have a veterinary doctor nearby, promptly give him a call. If not, contact any experienced farmer or consultant and explain the symptoms. They can come to your farm to see things and know what is wrong. It may be Diarrhea or something different, so we cannot tell.
• Roup (Coryza) . Roup is caused by cold, overcrowding, etc, and could spread through drinking water or feed. The symptoms could be sneezing and watery discharge, which can later turn to white and yellowish foam from the eyes or nostrils. It can also lead to Diarrhea.
• Liver trouble . Liver trouble is not. It’s an ailment that affects mainly older birds. This disease is caused by too little mobility (exercise) by the birds.

We can go on and on to mention numerous poultry diseases like Ambloidosis, Ascites, Avian Rhinotracheitis, Biting Lice, Breast Blister, Caecal Worm, Cellulitis, Chicken Anaemia, Cropworms, Favus, Fowl Cholera, Gizzard worms, etc., those big grammars will not do you any good.

Instead, you can be better if I give you two deep secrets.

First, work hard on prevention. Prevention is not just better than cure; it’s cheaper and more manageable.

Second, since you might want to employ someone or two with your poultry farm, why can’t you work hard to employ someone with at least three years of experience in a poultry farm?

This will help you in a lot of ways. This person you bring in will come with knowledge and experience (including the knowledge to detect the sick bird and understand various symptoms), and nothing can help you like that.

How to Prevent Poultry Diseases

• Pay attention to proper sanitation practices. Daily wash the feeders and drinkers. Always clean all your equipment with appropriate disinfectants (Dettol, etc.)
• Minimize or eliminate the introduction of new chickens to your flock because they could be carriers of some germs or
• Limit visitors’ entrance to your farm, and if they must enter, let there be disinfectants at the entrance of your farm where everyone going into your pen (including you) will wash their hands and fits. (For example, disinfectant is a bowl of water in which you’ll put anti-germ chemicals like Dettol and Izal)
• Quarantine unhealthy chicken as quickly as possible. By this, I mean that you should separate any chicken suspected to be sick into an isolated

This should be done to prevent the spreading of the diseases among the flock.

• Vaccinate Chicken at the appropriate time. When a new set of chickens just came into your farm, when they are transported out and back in, there is a need to vaccinate the flock. To vaccinate is to give your chicken the required Vaccine.
• Watch out for unhealthy chicken. You must inspect your farm daily and see how your chickens are doing. When one or two of them are not

healthy, it’s better you know on time. Since you understand how your birds live and behave on good days, it’s not too difficult to tell if one of them is sick.

If you can master all we have explained so far, you shouldn’t have much to worry about.

Now let’s see common mistakes you have to avoid in the poultry farming business;

Common Poultry Farmers’ Mistakes

• Locating brood too close to rearers housing house for an older pen

I have said this before. Your brooding house (where your day-old chicks live) must not be too close to the rearing or layers pen.

Some people with ample land space give a space of three electric poles, while others locate the brooding pen in an entirely different location.

• Housing chickens of different ages together

This sounds foolish when you look at the nature of chickens. How can a younger chicken cope when the time comes for it to struggle with the older ones to eat?

Don’t you know that chickens (like humans) do fight? How can younger chickens cope when the older and stronger ones step on them (stampede)?

This is one of the reasons why some ignorant farmers lose their investments.

• Housing layers and broilers together.
• You are mixing chickens from different hatcheries together in the same pen.

Even if they are similar (i.e., layers), they shouldn’t be in the same pen together if they are from different hatcheries.

Because their foundation is different, and they may not grow or be fruitful alike.

• They are buying chickens from “quack” hatcheries.

Some people hawk chicks all around the town. Some are hatchers by mere name. You must not buy your chickens just anywhere because there are meticulous processes the professional hatchers have to go through to hatch eggs.

If these processes are left out or omitted because of ignorance, they will tell for the rest of the chickens’ lives. How do you know a good incubator?

Ask the farmers in your vicinity. If they prove problematic to approach, ask the poultry feed sellers. They will be friendlier with you (because they want to sell you feeds)

• Overcrowding.

I met with a man a few days ago, and he was sharing his experience in some places in Lagos, where 7 to 12 people could be sleeping in a single room.

That’s called overcrowding.

It’s affecting their health, but because there is no alternative, “man must live.”

However, in the case of birds, “birds can die”.

When they are still day old, chickens could be hundreds in a pen, but as they grow up, you’ll have to be spacing them because that pen may not be conducive for them any longer.

Your pens can never be too big, but they can be too small.

• Bad litter management

It would be best if you had a place on your farm where you pack the birds’ feces. This could be a hole at a distance or something similar.

• Assuming that all will be well all the time or estimating that all layers will lay an egg every day

This may sound not very optimistic, but you see, nobody smiles all the time. No known method will keep all your chickens alive. Some will die. If you have 500 layers, you cannot get 500 eggs every day.

I have explained this earlier.

Some layers may not lay eggs, while some lay every 26 hours. If you think about that, you’ll know why you cannot pick 500 eggs from 500 layers.

• Underestimating Predators.

Predators, as explained earlier, are the enemies of your chicken. Some want to eat them, while others love to hurt them for fun—hawks, Raccoons, Foxes, snakes, soldier ants, and others. If you don’t keep the environment of your farm very clean and well-guided, any of these predators can come at the time you least expect them.

For instance, soldier ants will not notify you of their plan to visit your farm, nor will snakes. Even your Bingo dog could “joyfully” hurt your chickens when you’re not around if your farm is so loose.

Don’t underestimate predators. Prevent them from coming nearby, making your farm’s surroundings clean and protected.

• They do not know when the chickens are uncomfortable and how to attend to them .
• I am using Metal Roofing for poultry pens. As mentioned earlier, this causes heat, affecting egg productivity and the birds’ health.
• We are not preventing stampede.

I have explained this earlier. Take note. Stampede kills human beings (as strong as we are). Imagine how much effect that could have on the fragile chickens.

• I am going all alone.

Don’t go all alone. Make friends and relate with poultry farmers in your locality. Have some experienced people (one or two) who you can call anytime and ask questions.

If possible (a must for an authentic farm), have a veterinarian. Anything can happen at any time. He might have to diagnose to see what is wrong with some unwell birds.

Let me warn you: DON’T GO ALL ALONE.

If some of these professionals and consultants require a certain fee, instead of negotiating the cost, they go alone without it.

You may want to save 100 dollars and lose 1,000 dollars.

Introduction to Poultry Farming Business Proposal

Because of the importance of this document to the success of your poultry farm, you need to put in your very best effort to produce a good plan, as it can determine the success of your venture.

Sample Poultry Farm Project Proposal Plan

This free poultry farming BUSINESS PLAN SAMPLE provides the necessary support, and developing one is essential to success in the poultry business.

Writing a business plan for your new or existing poultry business can never be underestimated. It provides more assessment of your venture and is a core requirement for obtaining loans and grants from investors.

Unless you have your intentions for your poultry farming business written down, you might miss an opportunity to communicate them to someone else or clarify things for yourself.

Whether starting or expanding a poultry business, writing a business plan will help you understand what you want to do and how you will do it.

Most emerging poultry farmers must use loans or grants when starting their businesses.

To access these, you must write a business plan and submit it to your prospective financier or grant officer.

SAMPLE PRODUCTION POULTRY BUSINESS PLAN EXAMPLE

It is essential for a business that wants to make an impact and be successful to have a business plan. This planning guide is an internal document accessible to only a few organization members.

Any venture that plans to succeed should invest efforts at developing a comprehensive business plan that captures every aspect of the business.

A business plan provides the necessary support for the company to succeed in its industry.

In writing a business plan, it is paramount that you know the format to follow and, better still, follow a sample in writing yours to avoid wasting time, effort, money, and resources.

Therefore, I will use this post to give a business plan for a poultry farming business, which can be used as a guide or sample in writing.

I will go directly to the business plan since you should already know the details of the business, that is, how to start and manage it well.

EXAMPLE OF A POULTRY BUSINESS PLAN

• Executive Summary
• Business Overview
• Vision Statement
• Mission Statement
• Marketing Strategy
• Business Requirements
• Cash Flow Analysis

EXECUTIVE SUMMARY

Raising poultry birds involves the production of broiler meat and chicken eggs. It’s one lucrative and broad industry that has attracted millions of investors. Niches-related poultry farming include

• setting up an incubator
• raising broilers
• egg production through layer birds
• marketing and distribution of table eggs
• the output of poultry farm equipment like drinkers, feeders, debeakers, etc.
• sales of poultry vaccines, drugs, feeds, and supplements
• feed mill operation
• the construction of poultry pen and battery cage installation

This facility will only produce layer birds to prevent an overlap of ideas due to the limited resources available. This means that Goody Poultry Farm might decide to bring in more ideas in the future.

In the first year of production, the farm is expected to produce about 60 crates of eggs daily and generate more than 1 million in revenue. Spent layers should be sold at the end of a year of laying, and the money should be used to get replacement birds.

The business has decided to collaborate with experts and investors because the business involves bringing together all available industrial facilities that a single company might be unable to provide.

BUSINESS OVERVIEW The most popular form of poultry farming is layer production because egg consumption cuts across all nations. There are different niches in the poultry business. These include broiler, layer, quail ,  turkey , ostrich, geese, and duck production.

Because of these various forms, focusing on one aspect and then adding other elements with time is advisable. This is one industry with great potential.

The main things that serve as hindrances in this industry are high-interest rates, lack of electricity, absence of credit, high product costs, and so on. The demand for day-old chicks , eggs, and broiler meat remains very high.

VISION STATEMENT Goody Poultry Farm’s vision is to facilitate the production of safe and hygienic chicken eggs, provide jobs for the unemployed, and generate wealth for those who invest in our projects.

MISSION STATEMENT Our mission is to develop a mechanized poultry business that is efficient and profitable in the long run. We hope to grow the venture into a standard project that is professionally managed.

MARKETING STRATEGY Goody Poultry Farm will as a marketing strategy employ a marketer at total capacity, the marketer will be employed to sell the eggs produced on the farm from one egg depot to another. Through this marketing activity, many clientele bases will be created.

To make the marketing more manageable and efficient, we will allocate a date for all our customers so each customer will have a day when they will be supplied eggs, either by picking them up or having them delivered at a price.

Also, adverts will be placed on several online media sites, which will serve as a marketing form.

BUSINESS REQUIREMENTS The poultry business will need several pieces of equipment and tools for the smooth management of the business, and they include:

• A shop in town will be needed to serve as the warehouse and egg depot, this helps in reducing the number of people who go to the farm which in turn reduces the risk of a break of security and bio-security.
• Semi-automatic  battery cages of good quality  will be purchased and installed for the birds.
• Other equipment needed for the business are feed (grower mash and layer mash) , point of lay, different medications, and vaccinations.

CASH FLOW ANALYSIS The market has been surveyed to determine the cash flow level of the industry. This helps in knowing if the poultry business is worthwhile or not.

Analysis has shown that positive net cash balances are realized at the end of the second year the chicken farm started, indicating profitability in the industry .

Also, generating a net return in the first year of production may not be possible due to the large capital requirements. Still, subsequently, the farm would break even, generating significant profit.

CONCLUSION You have been equipped with all it takes to write a solid business plan for your poultry farm.

Here is the link to  download our practical poultry production manual.

So start by creating a counter-strategy to tackle these challenges, and success will be yours. This is one of the best articles that can be converted into a  planning guide on poultry farming.

Do you need a  poultry farming business plan with a 3-year financial plan to apply for funding?

Contact us .

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BROILER CHICKEN PRODUCTION BUSINESS PLAN

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Farm Management

• March 6, 2024
• Posted by: Dennis Brothers
• in Farm Management
•     PDF Download (Opens in a new window)

Before purchasing or building a commercial contract poultry farm, growers need to understand key aspects of the industry to make essential business decisions and build a secure future for their enterprise. Learn more in this first of a five-part series for new farmers in the commercial broiler industry.

Growers have many considerations when purchasing or building a commercial poultry farm. A potential grower must first understand the basic nature of the poultry farm being considered and which live production sector it serves.

For each sector in a traditional integrated poultry system, the contract poultry grower owns the real property, the grow-out houses, and associated equipment on the farm. The poultry company, sometimes called the integrator, owns the birds throughout the process.

The integrator provides the birds, feed, veterinary care, transportation, processing, marketing, and grow-out management oversight. In exchange for the contracted payment, the grower provides the facilities needed for grow out, labor, and all utilities required for proper husbandry of the birds as guided by the integrator.

The ultimate product of all live production operations is the broiler, or meat-type bird, that goes into the processing plant to produce meat for human consumption. For the typical integrated broiler company, three farm types serve the live production sector of the company: pullet farms, breeder farms, and broiler farms.

Pullet Farms

Pullet Equipment and Facilities

Pullet farms typically have separate rearing facilities for pullets and cockerels. This can be individual houses or separated rearing areas in the same house. Modern pullet farms vary in size from 42,000 to 72,000 square feet (SF) total, though some larger farms exist.

The birds in these houses are the integrator’s most expensive and vital part of the live production process. One hen will produce 150 to 175 hatching eggs in her lifetime, and one rooster will fertilize well over ten times that many eggs. Thus, the proper raising of these breeding birds is highly important, and the integrator tightly controls bird management.

Interaction with the birds is coordinated with feed and lighting schedules. Pullet farms overall do not have a high labor requirement; most labor occurs early in the mornings. A pullet farm typically raises two flocks per year with 4 to 6 weeks between flocks. On rare occasions, due to extenuating circumstances at a farm, a pullet farm may be asked to raise a flock of broilers during their time between flocks.

Pullet growers are responsible for providing day-to-day environmental control, feed and water, and any other daily needs, including mortality disposal.

Pullet Compensation

Pullet farms are paid weekly or biweekly based on the square footage of housing space. Current pullet farm contracts vary in pay from $0.06 to $0.08 per square foot per week, depending on the company, housing specifications, and location differences. Seasonal utility or energy addendums are often added.

New housing frequently qualifies for additional pay that can vary significantly with integrators in amount and eligibility. Annualized gross revenue per square foot resulting from 42 to 46 weeks of birds per year can range between $3.15 and $3.35 per square foot of grow-out space, with some new houses receiving slightly higher revenues.

Table 1 shows possible differences in net farm income resulting from two common scenarios. Farm A receives the lowest contract pay rate of $0.06 per square foot and has variable expenses estimated at 30 percent of gross revenue; this is likely due to older houses, poorer management, or simply less energy-efficient structures. Farm B receives $0.08 per square foot and has lower expenses (20 percent of gross revenue), representing newer or upgraded structures under the best management. Of the total $15,750 difference in net income, $11,550 (74 percent) is due to expense reduction, which highlights the importance of efficiency to net farm income. Once pullets and cockerels approach sexual maturity, they are moved to the next farm type.

Table 1. Pullet Farm Income Estimates*

Breeder farms.

Breeder farms are the second stage of the live production sector. There are generally twice as many breeder farms for a company business unit as pullet farms. Breeder houses generally range between 16,000 and 22,000 square feet of bird space with additional egg collection and storage facilities. Breeder farms usually have 2 to 6 houses total, though some farms have larger houses or more houses per farm. These farms produce fertile hatching eggs and are the first true production stage, as growers are paid according to the number of hatching eggs produced.

Birds are placed in the houses at approximately 21 weeks to begin a typical 45-week flock cycle. Toward the end of the 45 weeks of production, hens and roosters are no longer efficiently producing hatching eggs. Typically, around 65 to 68 weeks old, they are caught and sold by the integrator, and the farm has 3 to 4 weeks to prepare for the next flock.

Once a new flock arrives, it usually takes 3 to 4 weeks for the birds to acclimate and begin laying sufficient hatching eggs. During this early time, growers are paid some form of pullet pay. Once the hens produce sufficient eggs, growers are paid based on dozens of hatching eggs delivered to the hatchery per week.

It is generally recognized that better farm management promotes successfully hatched eggs and more broiler chicks at a lower cost to the integrator. Therefore, a bonus payment is usually designed to promote better management of the birds and eggs; this is commonly called a hatch bonus. The higher a farm’s hatch numbers, the more bonus received.

Breeder Equipment and Facilities

Because of the equipment requirements and other unique aspects of a breeder house, these houses are the most expensive to build. Labor-saving equipment is often used, but this comes with additional costs to the farm. The flock changeover process is also extensively strenuous, often requiring specialized heavy equipment. A higher return per square foot reflects the higher labor levels required for this house/bird type and the higher cost of housing.

Breeder Compensation

Pay rates per dozen eggs can vary significantly with every company. Some companies pay a higher flat rate per dozen, while others emphasize bonus payments or other means of pay. Overall, the current breeder- farm gross revenue is $4.40 to $4.60 per square foot annualized. This assumes including all incentives and add-ons across multiple contract scenarios, including new housing. An individual farm’s revenue may fall outside this range, and older farms that do not receive new house bonuses are more likely to drop well below this range.

Table 2 shows two scenarios: Farm A has lower egg production and pay, with variable expenses at 30 percent of gross revenue; Farm B has increased production and pay, with lower expenses at 25 percent of gross revenue. Farm A represents an older farm with less efficient structures, while Farm B represents a newer or upgraded farm with the latest building technology, resulting in better efficiency and production. Of the total $16,000 difference in net farm income, $9,600 (60 percent) is due to decreased expenses. This is less than the impact we see from expenses alone in pullet farms and is mainly due to the production component also impacting net farm income for breeder farms.

The integrator regularly transports gathered and stored eggs from breeder farms to the hatchery. From there, the hatched chicks are delivered to a broiler farm for rearing to the desired market weight.

Table 2. Breeder Farm Income Estimates*

Broiler farms.

Broiler farms are the most prevalent housing type in a local complex. A processing plant that processes one million birds a week will typically need 300 to 400 broiler houses to grow those birds, depending on the size of the houses and placement density of the birds. The smaller the target weight of the birds, the more birds per square foot of grow-out space can be accommodated, and vice versa.

Broiler live weights can vary from 3.5 pounds up to 10 pounds for a finished bird. The corresponding flock lengths range from 32 to 70 days from placement to catch. Most complexes grow and process one size of bird, but there are some that process multiple sizes.

There typically are 2 to 3 weeks between flocks of broilers, but this out time between flocks can vary greatly with season and market conditions. Extended out times can be costly for growers, significantly lowering annual gross revenue. Some integrators have guaranteed out- time policies and payment stipulations for cases when the company dictates additional time to help cover this loss of grower revenue. Depending on flock length and out time, broiler growers can expect between four and eight flocks per year, with smaller birds growing the most flocks.

Broiler Equipment and Facilities

Broiler houses have become highly automated, and computerized controls are the norm. This has allowed growers to spread management time across more square footage. Still, 80,000 to 120,000 square feet of housing for most family farms is all a single farmer can successfully operate while limiting hired labor.

The grower is responsible for the daily husbandry of the birds, including feed, water, and environmental management. The speed at which the modern broiler grows requires close monitoring of all these aspects for growers to maximize their returns. Even the slightest missed opportunity in these areas can be very costly to the grower and integrator.

Basic maintenance requirements are generally the same for broiler farms, regardless of bird size; however, operational labor requirements for larger birds are generally recognized as being higher. One exception is that small bird farms raising more flocks per year have more labor-intensive new flock setups per year and more cycles of brooding flocks that require higher cost inputs, such as heating fuel. Large bird farms generally have higher electricity expenses driven by ventilation fan usage.

Broiler Compensation

Broiler farms typically are paid based on live weight (pounds of birds) delivered to the processing plant.

Broiler contracts are built around a contract or base pay rate per pound set by the company. Growers are then paid according to how much more or less than expected the delivered birds cost the integrator to be grown on their farm. This system of payment is called competitive or tournament-style pay.

The number of broiler farms required to keep a plant running prohibits companies from fielding staff numbers sufficient for close daily oversight of every farm. Since it is generally assumed that many aspects of day-to- day bird management affect mortality and morbidity, feed conversion, and weight gain, the competitive pay systems are designed to incentivize better day-to-day on-farm management by the growers.

A company has a base rate of $0.06 per pound delivered. Within a given week of processing birds, they add up all the costs to grow the birds (feed, etc.) attributed to all farms that week and divide by the total number of pounds processed from all farms. This yields a weekly average live cost per pound for the company. Every grower who contributed birds that week then has their specific cost to grow birds divided by their farm’s pounds delivered to establish the farm’s live cost per pound. The company’s weekly cost is compared to the farm’s cost, and the final pay per pound is adjusted based on how the farm compared to the weekly average. The individual farm receives additional pay if their cost is less than the average; otherwise, pay is subtracted from the base pay if their individual cost is higher than the average.

If grower A’s farm cost was $0.005 per pound higher than average, their pay might fall to $0.055 per pound, down from the base rate of $0.06 per pound. In the same week, if grower B’s cost were half a cent lower, their pay would rise to $0.065 per pound.

This system typically has limits for minimum and maximum pay per pound, often referred to as top and bottom pay. The actual pay rate a farm receives can be anywhere within those limits. Some companies use a tiered system where the individual farm’s performance dictates which payment tier the current flock falls within, but the principle is the same.

From a business perspective, broiler growers need to understand the impact that flocks receiving lower, or even higher, pay rates can have on cash flow. Common mistakes by growers are improper budgeting and lack of financial discipline that cause financial crunches when a flock with lower pay or extraordinary expenses, or both, occurs.

Growers may become accustomed to a recurring income stream from good or average flocks and adjust their lifestyle and adjoining expenses accordingly. When a downswing in the business occurs, they are in a poor position to weather the financial storm. Simply calculating cash flow based on an assumed continuous average or base pay does not allow for a complete picture of what could happen on a farm. Growers can be blindsided by these downswings, causing serious financial stress to a business. This type of situation can occur with breeder farms as well but is more often seen in the broiler segment.

Some integrators have begun to modify their compensation system to further reduce the financial risks of broiler growers by using some level of guaranteed pay, resembling pullet pay per square foot or a base rate that does not change, or changes very little, with a farm’s individual live cost. Even in these modified payment programs, additional performance incentives are often available to encourage better on- farm management.

It is much harder to estimate an overall average gross revenue per square foot for broiler farms because of the varying pay rates. A broad range of $2.75 to $3.25 per square foot would likely cover most situations. Also, the realized cost of production for each broiler grower varies much more than the other farm types. Potential broiler growers need to pay close attention to the utility cost aspect of the farm, especially when purchasing an existing farm, as that makes up the bulk of the variable cost of production and dramatically affects profitability.

Table 3 shows estimates for two broiler farms, both newer and of larger size. Farm A represents a poor- performance, high-expense (35 percent of gross revenue) farm receiving a low pay rate; Farm B is a high-performance, low-expense (25 percent of gross revenue) farm receiving a higher pay rate.

A broiler grower needs to understand that gross revenue and resulting net income can vary highly from flock to flock and year to year. The $10,800 difference in expenses makes up only 37.5 percent of the overall $28,800 in net income difference between these two farms. This further highlights how performance and production play an increasing role in overall net farm income for the broiler grower.

Table 3. Broiler Farm Income Estimates*

Bonus payments or other additional payments.

Within every type of farm mentioned, there are usually pay bonuses or additional payments available over and above the base contract pay. Management stipulations often apply. If growers do not meet these stipulations, they may not receive the bonus pay.

Most companies pay growers a utility cost bonus to help offset increasing utility bills. Sometimes this is limited to cold weather months to offset some of the heating fuel costs. In other cases, especially with larger broilers, this is a year-round bonus added to the base pay to offset a portion of both heating fuel and electricity.

These bonuses may be paid as an additional amount per pound, thus tying it somewhat to bird performance, or as a single lump sum with no performance component. Sometimes these bonuses are tied to specific housing specifications and require upgrading a house to qualify for the bonus pay. A farm with multiple-age houses could have varying bonus rates based on the condition of each house; some houses may not qualify for any bonus.

With the increasing cost of housing, many integrators have started providing new-housing bonus pay. These bonuses can be an additional amount per pound added to the base pay rate, an annual payment per square foot, or various other payment methods for qualifying houses. This type of bonus often has a set length of time during which it will be paid—ranging up to 15 years currently. These new-housing bonuses vary widely and make up a significant portion of a farm’s total revenue. Poultry growers must verify how much and for how long they may apply to accurately estimate potential cash flow in the long term.

Lifestyle Considerations

Commercial poultry operation requires significant labor and daily management, although the specific requirements may vary with farm type and size. Before investing, take the following steps:

• Talk to as many other growers as possible to get a good idea what daily life will be like on the farm type you are considering.
• Consider future quality-of-life expectations and costs.
• Decide if poultry farming requirements and income will result in your desired lifestyle. Long-term success requires a certain amount of financial discipline. Living outside of what the farm provides is often a cause of poultry farm business failure.

To be highly successful, commercial poultry farming requires constant management and attention to detail. Unlike other types of animal agriculture and even crop farming, raising commercial poultry requires 24/7 oversight when birds are in-house and significant house maintenance and preparation between flocks. A poultry farmer is either in the daily process of raising birds or working to prepare the houses for the next flock.

Poultry farmers often integrate other enterprises into the poultry operation, especially when employing hired labor. But this should be carefully considered. Neglecting critical daily management of the poultry operation can quickly lead to disastrous situations. Timely attention to bird husbandry requirements is of utmost importance.

Definition of Terms

• Assignment agreement or loan assignment. Agreement between the integrator, lending institution, and grower that allows the integrator to make direct payment for the farm loan to the lending institution out of the grower’s contract pay before the grower receives the payment.
• Breeder farm. Grower-owned housing for producing hatching eggs to be hatched for broilers.
• Broiler. Chicken grown to a specified weight for meat production.
• Broiler farm. Grower-owned housing for broiler grow out.
• Bonus pay. Any payment that is not part of the normal contract base pay rates. These can be limited to a specific period, time of year, housing category, or another parameter. Can be based per pound or per square foot (SF). Examples are new house bonus pay or cold weather fuel bonus.
• Cockerel. Young or sexually immature male chicken.
• Complex. All business entities needed to support a local poultry processing plant, such as hatchery, feed mill, transportation, etc. Includes all grower-owned live production facilities. Sometimes called business units or grow-out units.
• Hen (breeder hen) . Mature female chicken producing hatching eggs (sometimes referred to as “layers”).
• Integrator. Major poultry-producing company (e.g., Tyson Foods, Pilgrim’s, Koch Foods). These companies own the birds, supply the feed, and are responsible for all aspects of transporting, processing, and marketing the birds.
• Pullet. Young or sexually immature female chicken.
• Pullet farm. Grower-owned housing for raising breeder hens and roosters from chicks to sexual maturity.
• Pullet pay. The rate paid per square foot to pullet growers or breeder growers during the first few weeks after pullets and cockerels are moved into the breeder facility, before going into full egg production.
• Rooster. Mature male chicken.

Back to New Farmer’s Guide to the Commercial Broiler Industry

Revised February 2024, New Farmer’s Guide to the Commercial Broiler Industry: Farm Types & Estimated Business Returns, ANR-2932

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Step by step poultry farm business plan: PPT, PDF download

• Post author: Roy
• Post category: SME Business / All Ideas
• Post last modified: September 24, 2023
• Reading time: 38 mins read

Table of Contents

In this article, we will explore the key components of a comprehensive poultry farm business plan in India. We will discuss the importance of conducting a market analysis, developing a sound business model, creating a financial plan, and implementing an effective marketing strategy.

After reading the article you can download the Poultry Business Plan PDF as wel as Power Point Presentation for Investor or Bankers. You can also read the  poultry farm business plan in hindi , please use the google translator buttom floating at the right hand side of your screen.

Additionally, in this Poultry Farm Business Plan article we will analyze potential risks and challenges associated with poultry farming in India and provide practical risk management strategies. Whether you are a first-time entrepreneur or an experienced business owner, this Poultry Farming Business Plan article will provide you with valuable insights and practical tips for launching and running a successful poultry farm in India.

Why making a Poultry farm business plan is Important before you start?

Having a well-designed poultry farm business plan is crucial for any aspiring poultry farming entrepreneur in India. The following are some of the reasons why having a business plan is essential,

Provides direction and clarity: A business plan helps entrepreneurs to define their goals, objectives, and strategies for achieving them. Similarly, you must include all these aspects in the Poultry farm business plan befor you begin. It will help providing a clear roadmap for the business, outlining the steps required to launch and run a successful poultry farming.

Helps secure financing: A comprehensive business plan is often required by banks and investors to evaluate the viability and potential of a business. A well-designed poultry farm business plan can help entrepreneurs to secure financing, by demonstrating the potential return on investment and the risks involved.

Facilitates decision-making: A business plan helps entrepreneurs to make informed decisions about critical aspects of their business, such as pricing, marketing, and supply chain management. So, if a poultry farm business plan holds all such different scenarios and options, entrepreneurs can make well-informed decisions that maximize their chances of success.

Provides a framework for monitoring and evaluation: A business plan serves as a framework for monitoring and evaluating the performance of the business. Entrepreneurs must include in the poultry farm business plan to track their progress, identify areas that need improvement, and make necessary adjustments.

How big is poultry business in India?

The Indian poultry industry is a rapidly growing sector that has experienced significant expansion over the past few decades. It is one of the largest producers of eggs and broilers (chickens raised for meat) in the world, with a domestic market estimated to be worth over USD 17 billion. The industry is diverse and consists of various types of farms, ranging from small backyard production to large commercial operations.

The major types of poultry farming in India are broiler and layer farming. Broiler farming involves raising chickens for meat production, while layer farming involves raising hens for egg production. Both types of farming require specific infrastructure, equipment, and management practices.

In recent years, the Indian government has been promoting the poultry industry through various schemes and initiatives, such as the National Livestock Mission, the National Programme for Bovine Breeding and Dairy Development, and the Rashtriya Krishi Vikas Yojana. Additionally, the industry has been adopting various technological advancements, such as automation, biotechnology, and genetic selection, to improve productivity, efficiency, and quality.

According to a report by Research and Markets, the Indian poultry market is expected to grow at a CAGR of around 8% during the forecast period of 2021-2026. This growth is driven by several factors, including increasing demand for meat and eggs, technological advancements, and government support.

The broiler segment is the largest and fastest-growing segment in the Indian poultry market, accounting for over 80% of the total market share. The layer segment is also growing rapidly, driven by increasing demand for eggs and egg products.

The Indian poultry industry also has significant export potential, with a growing demand for poultry products in international markets. According to the Agricultural and Processed Food Products Export Development Authority (APEDA), India exported poultry products worth USD 113 million in 2020-21, primarily to Middle East and African countries.

Independent poultry farming business and backyard producers also compete in the market, particularly in the small-scale and local segments. These producers usually have lower production costs and rely on traditional management practices. However, they often face challenges such as lack of access to financing, lack of technical expertise, and limited marketing and distribution channels.

In terms of strategies, the major players in the Indian poultry industry are focusing on expanding their operations and increasing their market share. They are investing in new facilities, equipment, and technology to improve efficiency and productivity. They are also diversifying their product portfolio, such as introducing value-added products, organic and antibiotic-free products, and processed meat and egg products.

To compete effectively in the market, poultry companies are also focusing on building brand recognition and customer loyalty through effective marketing and promotional activities. They are also collaborating with other players in the value chain, such as feed manufacturers, breeders, and processors, to improve supply chain efficiency and reduce costs.

Poultry farm business plan to decide Target market and customer segmentation.

In the Indian poultry industry, the target market and customer segmentation can vary depending on the product and market segment.

For the broiler segment, which is the largest and fastest-growing segment in the Indian poultry market, the target market includes wholesalers, retailers, and end consumers such as hotels, restaurants, and households. The customer segmentation in this segment is based on the size and type of customer. For example, wholesalers and retailers may purchase large quantities of broiler meat, while end consumers may purchase smaller quantities for personal consumption.

In the layer segment, which is growing rapidly due to increasing demand for eggs and egg products, the target market includes wholesalers, retailers, and end consumers such as households and bakeries. The customer segmentation in this segment is based on the type and quality of eggs. For example, wholesalers and retailers may purchase eggs in bulk, while end consumers may prefer higher quality eggs with specific characteristics such as organic, free-range, or fortified with vitamins and minerals.

In addition, there is a growing market for value-added products in the Indian poultry industry, such as processed meat and egg products, organic and antibiotic-free products, and pet food. The target market for these products can vary depending on the product and market segment. For example, pet food products may target pet owners, while processed meat and egg products may target institutional customers such as hospitals, schools, and corporate cafeterias.

Poultry firm business Plan and it’s model

Type of poultry farm (broiler or layer):  The type of poultry farming business (broiler or layer) that an entrepreneur or investor chooses to establish in India depends on various factors such as market demand, availability of resources, and personal preferences.

Broiler farming is the most popular type of poultry farming in India, accounting for more than 80% of the total poultry production in the country. The demand for broiler meat is increasing rapidly due to the growth of the food service industry, urbanization, and changing dietary habits. Broiler farming is characterized by intensive production systems, with birds raised primarily for meat production. Broilers have a short production cycle of 6-8 weeks and require high-quality feed, good housing facilities, and proper disease management practices.

Layer farming, on the other hand, is the second-largest segment in the Indian poultry industry, with significant growth potential due to increasing demand for eggs and egg products. Layer farming involves raising birds for egg production, with birds remaining productive for about 72-78 weeks. Layer birds require different feed and management practices than broilers, and housing systems are designed to provide comfortable nesting and roosting facilities.

Entrepreneurs and investors should carefully consider the market demand and potential for both broiler and layer farming before deciding on the type of poultry farm to establish. They should also assess the availability of resources such as land, water, feed, and labor, and evaluate the technical and financial feasibility of each option. Finally, personal preferences and expertise should also be taken into account when choosing between broiler and layer farming.

Operational aspects of Poultry farm Business Plan.

Infrastructure requirements: For a poultry farm in India can vary depending on the scale of production and the type of farming system being used. Here are some general requirements for land, sheds, equipment, and other infrastructure:

• Land: Adequate land is essential for setting up a poultry farm. The minimum land requirement for a small-scale broiler farm is around half an acre, while for a layer farm, it should be at least 1 acre. However, for commercial-scale farms, the land requirement can be much higher. The land should be well-drained, fertile, and have good access to water and electricity.
• Sheds: The sheds should be designed to provide a comfortable environment for the birds and protect them from predators and harsh weather conditions. The size and design of the sheds will depend on the scale of production, the type of birds, and the climatic conditions. The sheds should have proper ventilation, lighting, and temperature control systems. The recommended floor space per bird is 1 square foot for broilers and 2-3 square feet for layers.
• Equipment: The equipment required for a poultry farm includes feeding and watering systems, egg collection and handling equipment, incubators, brooders, and other tools for bird management. The equipment should be of good quality, durable, and easy to maintain. It is important to select equipment based on the scale of production and the specific requirements of the farming system being used.
• Water and electricity supply: Adequate and uninterrupted water and electricity supply is essential for the smooth functioning of a poultry farm. A reliable water supply is required for bird hydration, cleaning, and sanitation purposes. A reliable electricity supply is needed for lighting, temperature control, and operation of equipment.
• Biosecurity measures: Biosecurity measures are important to prevent the entry and spread of diseases in a poultry farm. The farm should have a secure boundary, and all visitors should follow proper hygiene and sanitation protocols. Footbaths and hand sanitizers should be placed at entry points, and farm workers should wear appropriate protective clothing.

Establishing a poultry farm in India requires careful planning and consideration of infrastructure requirements such as land, sheds, equipment, water, and electricity supply, and biosecurity measures.

Production process and operational plan: The production process and operational plan for a poultry farm in India will depend on the type of farming system being used, the scale of production, and the specific requirements of the birds. Here are some general steps in the production process and operational plan.

• Procuring birds: The birds should be procured from a reliable and reputable source, preferably from a certified hatchery. The birds should be of good quality, free from any diseases, and have the required vaccinations.
• Housing and management: The birds should be housed in well-designed sheds with proper ventilation, temperature control, and lighting systems. The sheds should be regularly cleaned and disinfected to maintain a healthy environment for the birds. Adequate feed and water should be provided to the birds, and their health should be monitored regularly.
• Feed management: Proper feed management is essential for the growth and health of the birds. The feed should be of good quality and provide the required nutrients for the birds. The feed should be stored in a clean and dry place to prevent contamination.
• Disease management: Regular health checks should be conducted to detect any signs of disease or infection in the birds. Proper disease management protocols should be followed, including vaccination, medication, and quarantine measures.
• Egg management: In the case of layer farming, egg production should be monitored, and eggs should be collected and handled carefully to prevent damage and contamination. The eggs should be stored in a clean and cool place.
• Marketing and sales: The poultry products should be marketed and sold through various channels, including local markets, wholesale markets, and direct sales to consumers. A pricing strategy should be developed based on market demand and competition.

Supply chain management and distribution strategy: Supply chain management and distribution strategy are crucial components of a successful poultry farm business plan in India. Here are some considerations for managing the supply chain and distribution strategy.

• Procurement of inputs: The procurement of inputs such as feed, medicines, and equipment should be done from reliable and reputable suppliers. Quality should be the main consideration in selecting suppliers. The procurement process should be streamlined and efficient to ensure a steady supply of inputs.
• Transportation: Transportation is an important component of the supply chain as it affects the quality and freshness of the products. The birds should be transported in a hygienic and humane manner to minimize stress and prevent any damage to the birds. Eggs should be transported carefully to avoid breakage.
• Processing and packaging: If the farm is involved in processing and packaging, it should be done in a hygienic and efficient manner to maintain the quality of the products. The packaging should be attractive and informative to help market the products.
• Storage: Proper storage is important to maintain the quality and freshness of the products. The storage facilities should be clean, dry, and well-ventilated.
• Distribution strategy: The distribution strategy should be designed to reach the target customers efficiently and effectively. The target customers could be wholesalers, retailers, or direct consumers. The distribution channels could include local markets, wholesale markets, and online platforms. The pricing strategy should be developed based on the target customers and the competition.
• Logistics and supply chain management: The logistics and supply chain management should be streamlined and efficient to minimize costs and maximize profits. The inventory levels should be monitored regularly, and the supply chain should be optimized to ensure timely delivery of products.

Financial part in poultry farm business plan

Capital requirements (start-up costs, working capital, etc.) to start a poultry farm business: Starting a poultry farm in India requires significant capital investment. The capital requirements depend on the scale of production, type of poultry farm, and the infrastructure and equipment needed. Here are some capital requirements to consider in a poultry farm business plan.

• Land and infrastructure: The cost of acquiring land, building sheds, and other infrastructure such as feed storage, water supply, and electricity connections can be a significant portion of the start-up costs.
• Equipment and machinery: Poultry farming requires various equipment and machinery such as feeders, drinkers, incubators, brooders, ventilation systems, and generators. The cost of these items can also be a significant portion of the start-up costs.
• Working capital: Working capital is the amount of money required to cover the day-to-day expenses of the farm, such as purchasing feed, medicines, and other supplies, paying for labor, and other operating expenses.
• Legal and administrative costs: Starting a poultry farm requires various legal and administrative procedures such as registering the farm, obtaining licenses and permits, and complying with regulations. These costs should be included in the start-up costs.
• Marketing and sales expenses: The cost of marketing and sales, including branding, advertising, and promotional expenses, should also be included in the business plan.

Revenue streams and pricing strategy: Revenue streams and pricing strategy are important components of a poultry farm business plan in India. Here are some considerations for revenue streams and pricing strategy.

• Revenue streams: The main revenue streams for a poultry farm are the sale of eggs, live birds, and poultry meat. Some farms may also generate revenue from value-added products such as processed meat, chicken sausages, or chicken nuggets.
• Pricing strategy: The pricing strategy for poultry products depends on various factors such as the competition, target market, and the cost of production. The pricing should be competitive to attract customers while also ensuring profitability. The pricing should also consider the quality of the products, customer demand, and any unique features of the products.
• Product differentiation: Product differentiation can be a valuable strategy for pricing poultry products. Farms can differentiate their products based on factors such as breed, feed, and living conditions of the birds. Organic and free-range products can also command a premium price.
• Marketing strategy: The marketing strategy should be developed to reach the target customers and promote the unique features and benefits of the products. The marketing channels could include online platforms, local markets, or direct selling to consumers.
• Volume discounts: Farms can offer volume discounts to customers who purchase large quantities of products. This can encourage bulk purchases and build loyalty among customers.
• Promotions: Promotions such as discounts, buy-one-get-one-free offers, and loyalty programs can also be effective in attracting and retaining customers.

Cost structure and operating expenses: Cost structure and operating expenses are important components of a poultry farm business plan in India. Here are some key considerations for cost structure and operating expenses.

• Cost of production: The cost of production includes expenses related to feed, labor, veterinary care, equipment maintenance, utilities, and other supplies required for the operation of the farm. The cost of production can vary based on the scale of the operation, type of poultry, and the quality of inputs.
• Labor costs: Labor costs include salaries or wages paid to farm workers, supervisors, and managers. The labor costs can vary based on the scale of the operation, level of automation, and the skills and experience of the workers.
• Feed costs: Feed costs are a significant expense in poultry farming, as the quality and quantity of feed can directly impact the growth and health of the birds. The cost of feed can vary based on the type and quality of feed, as well as the availability and cost of raw materials.
• Veterinary expenses: Veterinary expenses include costs related to disease prevention, treatment, and management. The cost of veterinary care can vary based on the prevalence of diseases in the area, the vaccination and treatment schedule, and the quality of veterinary services.
• Marketing and advertising expenses: Marketing and advertising expenses include costs related to promoting the farm and its products through online and offline channels. The marketing and advertising expenses can vary based on the marketing strategy, target market, and the promotional channels used.
• Administrative and overhead expenses: Administrative and overhead expenses include costs related to office supplies, rent, utilities, insurance, and other general expenses required for the operation of the farm.

Profit and loss projections and cash flow analysis : These two are important components of a poultry farm business plan in India. Here are some key considerations for profit and loss projections and cash flow analysis.

• Revenue projections: Revenue projections should be based on realistic assumptions about the quantity and price of products sold. Revenue projections should consider the seasonality of demand, market trends, and competition.
• Cost projections: Cost projections should consider the cost of production, labor, veterinary care, feed, marketing and advertising expenses, and administrative and overhead expenses. Cost projections should be based on realistic assumptions and historical data where available.
• Gross profit margin: Gross profit margin is the difference between revenue and cost of goods sold. Gross profit margin should be sufficient to cover operating expenses and provide a profit for the farm.
• Operating expenses: Operating expenses should be carefully planned and monitored to ensure profitability. Operating expenses should be regularly reviewed and optimized to minimize waste and improve efficiency.
• Net income: Net income is the difference between revenue and total expenses. Net income should be positive to ensure the profitability of the farm.
• Cash flow analysis: Cash flow analysis is a critical component of a poultry farm business plan. Cash flow analysis should consider the timing of revenue and expenses, the availability of credit and financing, and the impact of seasonality on cash flow.
• Break-even analysis: Break-even analysis is a tool to determine the minimum level of sales required to cover all operating expenses. Break-even analysis should consider the cost structure, pricing strategy, and volume discounts.

Here are some banks in India that offer loans for poultry farm business

State Bank of India: The State Bank of India (SBI) offers a range of loan products for poultry farming, including loans for construction of poultry sheds, purchase of equipment, and working capital. You can find more information about SBI’s loan products for agriculture and allied activities on their website: https://sbi.co.in/web/agriculture-rural/agriculture-and-allied-activities

Punjab National Bank: Punjab National Bank (PNB) offers loans for poultry farming, including term loans for construction of poultry sheds and purchase of equipment, and working capital loans. You can find more information about PNB’s loan products for agriculture on their website: https://www.pnbindia.in/agricultural_loan.html

HDFC Bank: HDFC Bank offers loans for poultry farming business, including loans for construction of poultry sheds, purchase of equipment, and working capital. You can find more information about HDFC Bank’s loan products for agriculture and allied activities on their website: https://www.hdfcbank.com/personal/borrow/agricultural-loans

ICICI Bank: ICICI Bank offers loans for poultry farming business, including loans for construction of poultry sheds, purchase of equipment, and working capital. You can find more information about ICICI Bank’s loan products for agriculture and allied activities on their website: https://www.icicibank.com/business-banking/agri-business/agri-loans.page

Axis Bank: Axis Bank offers loans for poultry farming, including loans for construction of poultry sheds, purchase of equipment, and working capital. You can find more information about Axis Bank’s loan products for agriculture and allied activities on their website: https://www.axisbank.com/business-banking/loans/agri-and-allied

Please note that this list is not exhaustive and there may be other banks or financial institutions that offer loans for poultry farming in India. Additionally, the loan products, terms, and conditions may vary between different banks and financial institutions, so it is important to research and compare different options before selecting a lender.

Grants: Grants are funds that do not have to be repaid and are typically provided by government agencies or non-profit organizations. Grants are often available for specific purposes such as research and development, environmental conservation, or community development.

The Government of India provides various grants and subsidies for the development of the poultry industry in the country. Some of the major schemes that you can check for your poultry farm business are.

National Livestock Mission: The National Livestock Mission (NLM) is a centrally sponsored scheme that provides financial assistance for various livestock-related activities, including poultry farming. The scheme aims to promote sustainable development of the livestock sector, and provides subsidies for the construction of poultry sheds, purchase of equipment, and other related activities. You can find more information about the NLM scheme on the Ministry of Agriculture and Farmers Welfare website: http://nlc.gov.in/nlm

Rashtriya Krishi Vikas Yojana: The Rashtriya Krishi Vikas Yojana (RKVY) is a centrally sponsored scheme that provides financial assistance for the development of agriculture and allied sectors, including poultry farming. The scheme provides subsidies for the construction of poultry sheds, purchase of equipment, and other related activities. You can find more information about the RKVY scheme on the Ministry of Agriculture and Farmers Welfare website: https://rkvy.nic.in/

Pradhan Mantri Fasal Bima Yojana: The Pradhan Mantri Fasal Bima Yojana (PMFBY) is a crop insurance scheme that provides financial assistance to farmers in case of crop failure due to natural calamities, pests, or diseases. The scheme covers various crops, including poultry, and provides insurance coverage for the loss of birds due to specified perils. You can find more information about the PMFBY scheme on the Ministry of Agriculture and Farmers Welfare website: http://agricoop.gov.in/schemes/Pradhan-Mantri-Fasal-Bima-Yojana

Credit Guarantee Fund Trust for Micro and Small Enterprises: The Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE) is a government-backed scheme that provides collateral-free credit to micro and small enterprises, including poultry farmers. The scheme provides a credit guarantee cover of up to 75% of the loan amount, and helps small entrepreneurs to access credit from banks and financial institutions. You can find more information about the CGTMSE scheme on their website: https://cgtmse.in/

Please note that the eligibility criteria, application process, and other details may vary for each of these schemes, and it is advisable to check the respective websites for the latest information.

Marketing, Branding part in  poultry farm business plan

Branding and positioning strategy for a poultry farm business.

Branding and positioning strategy are crucial for the success of any business, including a poultry farm. Here are some tips for developing a strong brand and positioning strategy.

• Define your unique selling proposition (USP): Identify what makes your poultry farm unique and different from your competitors. This could be your farming practices, the quality of your poultry products, or your customer service.
• Develop a brand identity: Create a brand name, logo, and tagline that reflect your unique selling proposition and appeal to your target market. Ensure that your branding is consistent across all communication channels, including your website, social media, and packaging.
• Establish a strong online presence: In today’s digital age, having a strong online presence is crucial for any business. Create a website for your poultry farm, and maintain active profiles on social media platforms such as Facebook and Instagram. This will help you to reach a wider audience and build a loyal customer base.
• Partner with other businesses: Partnering with other businesses in the food and agriculture industry can help you to increase your reach and credibility. Consider partnering with local restaurants, grocery stores, and farmers’ markets to sell your poultry products.
• Focus on quality and customer service: Your reputation as a poultry farmer will depend on the quality of your products and the level of customer service you provide. Ensure that your products are of the highest quality, and provide excellent customer service to build trust and loyalty among your customers.

By developing a strong brand and positioning strategy, you can differentiate your poultry farm from your competitors, attract more customers, and build a successful business.

Note: While developing a branding and positioning strategy for your poultry farm, it is important to ensure that you are making informed decisions that align with your business goals and target market. Seeking the advice of an experienced consultant can help you to develop a strong strategy that sets your business apart from the competition.

There are several consultancy firms in India that specialize in agri marketing consultancy and can provide valuable guidance on branding and positioning strategy. Some of the firms that you may consider reaching out to include:

• Agriwatch: A market research and consulting firm that provides a range of services for the agriculture industry, including branding and marketing strategy. https://www.agriwatch.com/
• Yes Bank: A private sector bank that offers consultancy services for agribusinesses, including marketing strategy and brand development. https://www.yesbank.in/business-banking/agriculture-and-allied-sectors
• Mahindra Agribusiness: A subsidiary of Mahindra Group that provides end-to-end solutions for the agriculture industry, including branding and marketing consultancy.   https://www.mahindra.com/business/agribusiness
• Technopak: A management consulting firm that provides services for a range of industries, including agriculture and food processing. They offer expertise in branding, market research, and consumer insights. https://technopak.com/industries/agribusiness/

It is important to do your research and select a consultancy firm that has experience working with agribusinesses and a track record of success in developing branding and positioning strategies. With the right guidance, you can develop a strong brand that resonates with your target market and helps you to achieve your business objectives.

Promotion and advertising channels for a poultry farm business.

When it comes to promoting and advertising your poultry farm, there are a number of channels that you can use to reach your target audience. Here are some effective options to consider.

• Social media: Platforms like Facebook, Instagram, and Twitter can be great for building a following and sharing updates about your farm. You can also use social media advertising to target specific demographics and interests.
• Local newspapers and magazines: Advertising in local publications can be an effective way to reach potential customers in your area.
• Trade shows and exhibitions: Participating in relevant trade shows and exhibitions can help you to network with potential customers and partners, as well as showcase your products and services.
• Word of mouth: Satisfied customers can be some of your best promoters, so encourage them to spread the word about your business.
• Farm visits and tours: Inviting customers and stakeholders to visit your farm and see your operations firsthand can be a powerful way to build relationships and generate interest in your products.
• Online directories and listings: Listing your business in online directories and local business listings can make it easier for potential customers to find you when searching online.

It’s important to choose the promotion and advertising channels that make the most sense for your target audience and budget. A combination of these options may be most effective, so consider testing different approaches to see what works best for your business.

Sales strategy and customer acquisition plan

Developing a strong sales strategy and customer acquisition plan is critical to the success of your poultry farm business. Here are some key steps to consider.

• Identify your target customers: Determine the specific market segments you want to reach, such as restaurants, supermarkets, or individual consumers.
• Build relationships with customers: Reach out to potential customers and build relationships with them. Offer product samples, provide information on your farm and production processes, and showcase your unique selling proposition.
• Set pricing and promotions: Determine pricing that is competitive and fair, and consider offering promotions to attract new customers.
• Develop a distribution network: Decide on the most effective way to distribute your products to your target customers, such as working with local distributors, hiring a sales team, or leveraging online marketplaces.
• Leverage technology: Consider leveraging technology to streamline your sales process, such as using online ordering platforms, point-of-sale systems, or customer relationship management (CRM) software.
• Monitor and adjust your strategy: Continuously monitor your sales and customer acquisition efforts, and adjust your strategy as needed based on customer feedback, market trends, and other factors.

By taking a thoughtful and strategic approach to sales and customer acquisition, you can build a strong customer base and grow your poultry farm business over time.

Customer retention and loyalty programs

Customer retention is just as important as customer acquisition, and implementing a loyalty program can help you retain existing customers and encourage repeat business. Here are some tips for creating an effective customer retention and loyalty program.

• Offer rewards: Reward loyal customers with incentives such as discounts, free products, or exclusive access to new products or promotions.
• Personalize the experience: Tailor your program to the interests and preferences of your customers, such as offering discounts on their favorite products or personalized recommendations.
• Make it easy to participate: Ensure that your loyalty program is user-friendly and easy to join, with clear instructions and benefits.
• Communicate regularly: Keep your customers informed about program updates, new products, and exclusive promotions through regular email newsletters, social media updates, or text messages.
• Solicit feedback: Ask your customers for feedback on your program and use their input to make improvements and changes.
• Monitor and analyze results: Regularly monitor the effectiveness of your program by tracking customer retention rates, sales volume, and customer feedback.

By implementing a customer retention and loyalty program, you can build strong relationships with your customers and encourage them to continue doing business with you over the long term.

Prepare a poultry firm business Plan that covers potential risk and challanges

Identification of potential risks and challenges

As with any business, there are risks and challenges associated with operating a poultry farm. Here are some potential risks and challenges to consider.

• Disease outbreaks: Poultry farms are susceptible to outbreaks of diseases such as avian influenza, which can result in significant financial losses and business disruption.
• Fluctuations in feed prices: The cost of poultry feed can be a significant expense for poultry farms, and fluctuations in feed prices can impact profitability.
• Regulatory compliance: Poultry farms must comply with a range of regulatory requirements, such as food safety and environmental regulations, which can be complex and time-consuming.
• Market volatility: The poultry industry is subject to market fluctuations, which can impact demand and pricing for poultry products.
• Natural disasters: Natural disasters such as floods, storms, or wildfires can damage poultry farms and disrupt business operations.
• Labor shortages: The poultry industry relies heavily on manual labor, and shortages of skilled labor can impact productivity and profitability.

To mitigate these risks and challenges, it’s important to have a contingency plan in place, such as implementing disease prevention measures, maintaining adequate insurance coverage, and diversifying your revenue streams. Staying up to date on regulatory requirements and market trends, and investing in employee training and development can also help to minimize risks and improve the long-term success of your poultry farm business.

Risk mitigation strategies and contingency plans

To mitigate the risks and challenges associated with operating a poultry farm, here are some strategies and contingency plans you can consider.

• Disease prevention measures: Implement biosecurity measures to prevent the spread of disease, such as regular disinfection, isolation of sick birds, and limiting farm access to authorized personnel only.
• Adequate insurance coverage: Ensure that your poultry farm has adequate insurance coverage, including property and liability insurance, to protect against potential losses due to natural disasters, disease outbreaks, or other unforeseen events.
• Diversification of revenue streams: Explore opportunities to diversify your revenue streams, such as offering value-added products like processed meats or eggs, or expanding into other areas of agribusiness.
• Market research and analysis: Stay up to date on market trends and consumer preferences through regular market research and analysis, and adjust your business strategy accordingly.
• Employee training and development: Invest in employee training and development to ensure that your workforce is skilled and knowledgeable, and can effectively manage risks and challenges as they arise.
• Emergency preparedness plan: Develop an emergency preparedness plan that outlines procedures for responding to natural disasters, disease outbreaks, or other emergencies, and ensure that all employees are trained on the plan.

By implementing these risk mitigation strategies and contingency plans, you can help to ensure the long-term success and sustainability of your poultry farm business.

Case study:  During the COVID-19 pandemic, many poultry farms faced significant challenges related to supply chain disruptions, reduced demand, and labor shortages. However, those with strong risk mitigation strategies and contingency plans in place were better able to weather the storm.

For example, one poultry farm in India implemented a range of risk mitigation strategies and contingency plans to address the challenges posed by the pandemic. These included,

• Strict biosecurity measures to prevent the spread of COVID-19 among farm workers and birds.
• Diversification of revenue streams, including the introduction of value-added products like processed chicken and eggs, which helped to maintain sales even as demand for fresh poultry products declined.
• Close collaboration with suppliers and distributors to ensure a steady supply of feed, medicines, and other inputs, despite disruptions to transportation networks.
• Regular communication with employees, customers, and other stakeholders to keep them informed about changes in business operations and to build trust and loyalty.

As a result of these measures, the farm was able to maintain its production and sales levels throughout the pandemic, and even saw some growth in certain product lines. While the pandemic posed significant challenges, the farm’s strong risk mitigation strategies and contingency plans helped it to navigate the crisis and emerge stronger on the other side.

Always Consider Legal and regulatory compliance in your poultry farm business plan

Legal and regulatory compliance is critical for any business, including poultry farms, to operate legally and avoid legal or financial penalties. In India, poultry farms are subject to various regulations, including.

• Registration: Poultry farms are required to obtain necessary licenses and registrations from the local or state authorities before starting operations.
• Environmental regulations: Poultry farms must comply with various environmental regulations, including waste disposal and pollution control.
• Animal welfare regulations: Poultry farms must follow animal welfare guidelines and regulations to ensure the well-being of the birds.
• Labor laws: Poultry farms must comply with various labor laws, including minimum wage requirements, working hours, and health and safety regulations.
• Taxation: Poultry farms must comply with tax regulations, including income tax, sales tax, and other applicable taxes.

To ensure legal and regulatory compliance, poultry farms should consult with legal and regulatory experts and stay updated on any changes to the regulations. They should also maintain proper documentation and records to demonstrate compliance in case of any audits or inspections. By following these practices, poultry farms can avoid legal or financial penalties and maintain the trust and confidence of their stakeholders.

Your Poultry farm business Plan must have Insurance requirements and coverage options

Insurance is essential for any business, including poultry farms, to protect against unexpected events that can lead to financial losses. Poultry farms may face various risks, such as disease outbreak, natural disasters, and other hazards, which can result in damage or loss of birds, buildings, or equipment. To mitigate these risks, poultry farms can consider the following insurance coverage options.

• Property insurance: This coverage can protect against losses due to damage or destruction of buildings, equipment, and other property.
• Liability insurance: This coverage can protect against third-party claims of property damage or personal injury.
• Business interruption insurance: This coverage can provide financial support to poultry farms in case of temporary suspension of operations due to an unforeseen event.
• Livestock insurance: This coverage can protect against losses due to death, theft, or damage to birds.
• Workers’ compensation insurance: This coverage can provide financial support to employees in case of work-related injuries or illnesses.

To determine the appropriate insurance coverage, poultry farms should consult with insurance experts and assess their specific risks and needs. They should also review the policy terms and conditions carefully to ensure that they understand the coverage and exclusions. By having proper insurance coverage, poultry farms can protect their business and financial assets in case of unexpected events.

Recap of key points of Poultry farm business plan

Recap of the key points covered in this article about poultry farm business plan in India…

1. Overview of the Indian poultry industry, market size, and growth potential.

2. Importance of having a business plan for a poultry farm, which includes:

• Competitor analysis and market research
• Infrastructure requirements
• Production process and operational plan
• Supply chain management and distribution strategy
• Capital requirements and financing options
• Revenue streams and pricing strategy
• Cost structure and operating expenses
• Profit and loss projections and cash flow analysis

3. Branding and positioning strategy is critical, and it’s recommended to seek expert advice or hire a consultancy firm that deals with agri-marketing consultancy.

4. Promotion and advertising channels, sales strategy, and customer acquisition and retention plans.

5. Identification of potential risks and challenges, risk mitigation strategies, and contingency plans.

6. Legal and regulatory compliance, insurance requirements, and coverage options.

Overall, a well-crafted poultry farm business plan can help to succeed in a competitive market, maximize profits, and mitigate risks.

I know this poultry firm business plan article become long, hence suggesting keeping a PDF copy handy so that you can refer in future when feel required, please click the  poultry farm business plan free download section.

poultry farm business plan PDF & PPT

Other useful links.

• Test a new business idea.
• Branding of a small business.
• Digital marketing for small business.
• Business success, a must read article.
• Importance of a business plan, must read.
• Boost productivity of your business.
• Company structure, Startup India, Standup India, MUDRA loan, Incubation center

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[PDF Sample] Business Plan for a Poultry Farm in Ghana

A poultry farming business plan is a necessary tool for any prospective poultry farmer in Ghana. It outlines the objectives and goals of the business, provides an overview of the industry and market, and identifies the resources and strategies needed to succeed.

If you ask, how do I write a business plan for a poultry farm in Ghana? It is important for poultry farmers in Ghana to have a comprehensive business plan that takes into consideration the conditions of the local market, industry trends, and financial considerations.

With this in mind, this business plan will provide a comprehensive overview of the poultry farming industry in Ghana, identify the key resources and strategies needed to launch and operate a successful poultry farming business and provide a financial plan with projections for the first five years of operation.

So, I will go over how to write a poultry business plan or proposal in Ghana in this content, I will also provide a poultry business plan for farmers in Ghana samples and all you need to know.

Sample Of Business Plan for a Poultry Farmer in Ghana Pdf

Table of Contents

I. Executive Summary

The farm will be located in a rural area of Ghana, where access to land is abundant and rents are comparatively low. The business will focus on producing poultry products such as eggs, chicken, and turkey, and selling them to local consumers and restaurants.

The business will be owned and operated by a team of experienced poultry farmers, with access to capital and a sound business plan. The team will also have access to a wide range of resources, such as high-quality poultry feed, experienced labor, and ample land for the poultry farm.

The team is confident that this business plan will help to ensure the success of the poultry farm. With the right plan and resources, the business can become a profitable venture that provides employment and boosts the local economy.

II. Company Description

The business will be focused on producing and selling quality poultry products, such as eggs, chicken, and turkey. The products will be sold to local consumers and restaurants. The business will also provide services such as poultry transportation and delivery.

III. Market Analysis

The poultry industry in Ghana is growing rapidly, due to increased demand for poultry products. The demand is driven by an increasing population and rising incomes, which have led to higher consumption of poultry products. Additionally, the increasing demand for organic and free-range poultry products has opened up new opportunities for poultry farmers.

IV. Strategy and Implementation

In order to ensure success, the business will focus on operational efficiency. The team will utilize modern technology and methods to ensure that the business is run as efficiently as possible. Additionally, the team will focus on cost control, to ensure that the business remains profitable.

V. Management

Vi. financial plan.

The business will require an initial investment of $50,000. The funds will be used for the purchase of land, equipment, and supplies. Additionally, the funds will be used to cover the cost of labor, marketing, and other operational costs.

The business is expected to generate a profit of $10,000 in its first year of operation. The profits will be reinvested in the business, to ensure its long-term success. Additionally, the profits will be used to fund the expansion of the business, as the demand for poultry products increases.

VII. Risk Management

Viii. conclusion.

This business plan outlines a comprehensive strategy for the establishment of a successful poultry farm in Ghana. The business will focus on producing and selling quality poultry products, with a focus on operational efficiency and cost control. The team is confident that this business plan will help to ensure the success of the poultry farm. With the right plan and resources, the business can become a profitable venture that provides employment and boosts the local economy.

Step By Step Guide On How To Write A Business Plan For A Poultry Farming Business In Ghana?

1. research the market:.

Research the size of the poultry farming market and target customer base in your local area. Take note of the competition and their offerings, as well as potential opportunities for expansion.

2. Outline Your Goals:

Define your business’s purpose and goals in the business plan. For example, your poultry farming business might focus on organic, free range, or specialty eggs.

3. Create a Business Model:

4. estimate your expenses:.

Estimate the costs associated with starting and running your poultry farming business. Include startup costs, operational costs, and sales costs.

5. Estimate Your Income:

6. develop a marketing plan:.

Create a plan to market your poultry farming business. Consider advertising, public relations, and social media to reach potential customers.

7. Create an Action Plan:

Develop a detailed plan for launching and running your poultry farming business. Include timelines, specific tasks, and measurable results to help you stay on track.

8. Develop a Financial Plan:

Sample of a business proposal for a poultry farmer in ghana.

Dear Prospective Poultry Farmer,

We provide our clients with a wide variety of services, including the design and installation of poultry farms, the purchase and delivery of poultry feed, and the delivery of poultry to your chosen destination.

We have helped many successful poultry farmers in Ghana to become profitable in their businesses and we believe that you will be able to achieve similar success with the help of our team. We are committed to providing you with the resources and support needed to succeed in your poultry farming venture.

By understanding the local market and properly planning the business, the poultry farmer can ensure that their venture is successful and profitable. With the right marketing plan and a commitment to customer service, the poultry farmer can expect to build a successful business that will bring in a steady stream of income.

Author: Adewebs

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