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14 Professional Business Plan Samples [Downloadable pdf]

Looking for business plan examples for inspiration? Download or view 14 business plans examples/samples, vetted by our MBA business plan writers. Download in PDF format or read like a book. These real business plan samples would help in writing your own business plan.

• View Real Business Plan Examples/Samples

As an entrepreneur, effectively pitching your idea to attract investors and secure funding can be a challenge. Moreover, when launching a business, creating a comprehensive business plan is paramount.

To aid you in these crucial tasks, we offer a collection of real-world and sample business plan examples across diverse industries. A well-structured business plan is indispensable in the fast-paced entrepreneurial landscape, as it delineates your goals, strategies, and financial projections, providing a clear roadmap for your venture.

Our aim is to facilitate the creation of an effective business plan by integrating real-life examples to elucidate the key elements involved. Below, you’ll find a range of 14 detailed business plan examples available for download and use.

Important Sections to Include in Business Plan

Practical business plan examples illustrating strategies for startup success, 1. e-commerce plan sample or example, 2. online marketplace business plan example or sample, 3. snack bar business plan sample / business plan example, 4. coffee shop business plan sample/business plan example pdf, 5. food hall business plan sample/business plan example pdf, 6. printing shop business plan sample/business plan example plan, 7. acquisition business plan sample/ example pdf, 8. l-1 visa business plan example with sample pdf, 9. e-2 visa business plan sample/ example pdf, 10. eb-5 business plan sample/ example pdf, 11. investor business plan sample/ example pdf, 12. nonprofit business plan sample/ example pdf, 13. bank business plan sample/ example pdf, 14. cannabis business plan sample/ example pdf, detailed overview of key components of a business plan, 1. executive summary, tips for writing executive summary, 2. company overview or description, tips for writing company description, 3. market analysis, tips for writing market analysis, 4. product and services, tips for writing product and services, 5. marketing and sales plan, tips for writing marketing and sales plan, 6. operation planning, tips for writing operational planning, 7. organization and management, tips for writing organization and management summary, 8. financial plan, tips for writing financial plan, 9. key external drivers, tips for writing key external drivers, 10. startup summary, tips for writing startup summary, 11. projected industry growth, tips for writing projected industry growth, 12. break-even analysis, tips for writing break-even analysis, 13. management summary, tips for writing management summary, 14. financial indicators, tips for writing financial indicators, discover business plan formats and free templates, business plan examples for students pdf, common types of business plan, 1. one page business plan, 2. start-up business plan, 3. strategic business plan, 4. feasibility business plan, 5. internal business plan, conclusion​, frequently asked questions, download pack of 14 business plan examples, are you looking for top business plan writer.

To create a robust business plan, ensure inclusion of the following key sections:

• Executive Summary: A brief snapshot of your business and the key highlights of your business plan. Read more
• Product and Services: An elaborate description of the offerings you will provide to your customers. Read more
• Marketing and Sales Plan: A strategic roadmap outlining how you intend to promote and market your business before, during, and after its launch. Read more
• Operating Planning: An explanation of the systems, processes, and tools necessary to efficiently run your business behind the scenes. Read more
• Organization and Management: Organization and management in a business plan outline the structure and leadership of the company. Read more
• Financial Plan: A comprehensive plan mapping out your short-term and long-term financial goals and the associated costs of running your business. If you require funding, this section is where you can outline your request and financial needs. Read more
• Key External Drivers: External drivers encompass factors like outsourcing, economic changes, industry competition, and business legislation complexity. Read more
• Startup Summary: The startup summary offers a comprehensive financial overview of , detailing expenses, asset value, and total requirements, crucial for transparency with entrepreneurs and investors. Read more
• Projected Industry Growth : Projected industry growth forecasts the sector’s expansion, offering a 10-year perspective and average annual growth rate, providing clarity to investors. Read more
• Break-even analysis: The break-even analysis visually presents key metrics and a 12-month revenue forecast to help stakeholders grasp the point where the business covers costs and starts generating profit . Read more
• Management Summary: The management summary provides a concise overview of organizational structure, key personnel, their roles, and financial commitments, ensuring stakeholders understand the business’s operational strength and leadership capability. Read more
• Financial Indicators: The financial indicators section evaluates organizational fiscal health, focusing on year-over-year profitability metrics, leverage ratios, liquidity ratios, and additional metrics, providing a comprehensive understanding of the business’s financial performance and efficiency in revenue generation from equity investments. Read more

Something Borrowed Something New is a burgeoning e-commerce enterprise specializing in wedding accessories and personalized gifts. Operating on a drop-shipping model, this business has the capability to make a significant impact in the market.

Moreover, leveraging social networking and blogging can be instrumental in generating awareness and capturing interest, thereby creating a robust online marketing strategy for Something Old and Something New.

To enhance their business operations, they are contemplating the integration of a WhatsApp CRM system. This initiative aims to optimize communication with potential customers, ensuring prompt responses to inquiries and fostering a seamless interaction process.

EPlace Solutions will be an innovative online marketplace business portal offering a variety of products to consumers throughout the globe. Founded by Mr. John Jones, a seasoned business visionary with an eye toward profit and achievement, the organization is set to enter the market in 2023.

Online shopping is at an all-time high with new consumer mindsets calling for them to shop for the types of deals and bargains that will be so much a part of the online marketplace business model.

There is an increasing demand for snack-type fast food to be consumed while window shopping and walking around inside a shopping mall.

Do you plan to start a snack bar business? Then here’s a complete snack bar startup business plan template and feasibility report you can use FREE of charge. It sounds easy to open a snack bar, but in reality, you need well-planned strategies to ensure that your business stands the test of time. 

Our snack bar business plan sample includes a detailed description of the products and services offered, as well as a market a nalysis  and competitive analysis.

It also includes a financial plan that outlines the startup costs, revenue projections, and break-even analysis. We like this sample plan because it demonstrates how to build a profitable snack bar business by creating a unique menu and offering healthy, high-quality snac ks that meet custome r demand.

Your snack shop business plan can look as polished and professional as the sample plan. It’s fun and easy, with Wise Business Plan. Let’s review the  snack shop business plan sample  and adjust them according to your audience for the best results.

A coffee shop business plan is a document that outlines what your business idea is and how it will be implemented. Its purpose is to answer questions such as what it costs to start a coffee shop, how these costs will be financed, and how much money you can expect to earn from your cafe.

Are you looking for the right business plan for your cafe? Let’s review the  Coffee shop business plan sample  to find out how cloud-based software can make your day-to-day work more efficient.

Our coffee shop business plan sample includes a detailed description of the products and services offered, as well as a market analysis and competitive analysis.

It also includes a financial plan that outlines the startup costs, revenue projections, and break-even analysis. We like this sample plan because it demonstrates how to build a profitable coffee shop business by creating a unique brand and offering high-quality products a nd customer service.

In the food industry, there is fierce competition. To ensure success, you need to hit the ground running with the right pitch. Our food house business plan is the ideal solution with an attractive design highlighting key information and conveying the right message.

This food business plan example features food images intended to tantalize the taste buds. It captures the theme perfectly and will convey the ultimate message to investors, clients and customers.

It is important to remember that the business plan template can be customized to meet your company’s specific needs and requirements. It will help showcase your business as a leader in the modern industry.

This food business plan template provides key slides to showcase everything from finances to marketing and key competitors. If you prefer, you can alter the content displayed to meet your specific needs, but this is a good starting point.

Ultimately, this  food house business plan  will be suitable for any business operating in the food industry and keen to get interested from key individuals. It will ensure that you can build up the rep of your company.

We provide a one-of-a-kind sales pitch deck designed to appeal to your prospective audience, as well as a custom presentation tailored to their information requirements.

When establishing a think tank, you will need to develop a business plan and document it properly. As a mass think tank, you need a special strategy to legalize the think tank as a non-profit organization and to raise funds for your project successfully.

Copy and print businesses offer a variety of services to both businesses and consumers. A copy and print shop can handle everything from single-page printing to large-volume jobs using several types of media.

Our printing shop business plan sample includes a detailed description of the products and services offered, as well as a market analysis and competitive analysis. It also includes a financial plan that outlines the startup costs, revenue projections, and break-even analysis. We like this sample plan because it demonstrates how to build a profitable printing shop business by offering high-quality, customized printing services with a focus on customer s ervice and efficient operations.

Let’s take a look at Printing and Photocopy Business Plan Sample that you can use to inspire your own and easily create one.

The acquisition business plan sample is intended for businesses seeking to acquire another company or merge with a competitor. This plan includes an analysis of the target company, a valuation, and a strategy for integrating the acquired business into the existing operations. We like this sample plan because it provides a clear roadmap for the acquisition process and demonstrates the potential benefits of the deal.

At Wisebusinessplans, we understand that obtaining an L1 visa for an executive or manager requires a thorough and compelling business plan.

Our L1 business plan sample includes all the necessary components to satisfy USCIS requirements and demonstrate your qualifications and your company’s viability in the US market.

The L1 business plan sample is a comprehensive plan for a new business seeking L1 visa approval for an executive or manager. This plan focuses on demonstrating the applicant’s qualifications and the company’s viability in the US market.

We like this sample plan because it is specific to the L1 visa process and includes all the necessary components to satisfy USCIS requirements.

If you’re an entrepreneur seeking E-2 visa approval, Wise Business Plans can help you create a persuasive business plan.

Our E-2 business plan sample outlines your investment, business operations, and financial projections, providing a clear and compelling case for your ability to successfully run a business and make a significant economic impact.

The E-2 business plan sample is designed for entrepreneurs seeking E-2 visa approval, which allows individuals to invest in and manage a business in the United States. This plan outlines the applicant’s investment, business operations, and financial projections. We like this sample plan because it provides a clear and compelling case for the applicant’s ability to successfully run a business and make a significant economic impact.

If you’re looking to obtain an EB-5 visa by investing in a new commercial enterprise in the United States, Wise Business Plans can help you create a compelling business plan.

Our EB-5 business plan sample includes a description of your business, a market analysis, and financial projections, providing a detailed and persuasive case for the potential success of your venture.

The EB-5 business plan sample is designed for individuals seeking to obtain an EB-5 visa by investing in a new commercial enterprise in the United States. This plan includes a description of the business, a market analysis, and financial projections. We like this sample plan because it provides a detailed and persuasive case for the potential success of the business, which is crucial for obtaining EB-5 visa approval.

If you’re seeking investment from angel investors, venture capitalists, or other private equity firms, Wise Business Plans can help you create a compelling pitch.

Our investor business plan sample includes a pitch deck, financial projections, and a detailed analysis of the market the potential return on investment and the scalability of your business.

The investor business plan sample is intended for businesses seeking to attract investment from angel investors, venture capitalists, or other private equity firms. This plan includes a pitch deck, financial projections, and a detailed analysis of the market opportunity. We like this sample plan because it emphasizes the potential return on investment and the scalability of the business.

At Wisebusinessplans, we’re committed to helping non-profit organizations achieve their social impact goals.

Our non-profit business plan sample includes a mission statement, programs and services, marketing and outreach strategies, and a financial analysis, providing a clear roadmap for establishing or expanding your organization.

The non-profit business plan sample is designed for organizations seeking to establish or expand a non-profit entity. This plan includes a mission statement, programs and services, marketing and outreach strategies, and a financial analysis. We like this sample plan because it demonstrates a strong commitment to social impact and outlines a clear strategy for achieving the organization’s goals.

Whether you’re seeking financing from a bank or other financial institution, Wise Business Plans can help you create a detailed and persuasive business plan.

Our bank business plan sample includes a thorough financial analysis, market research, and a strategy for achieving profitability, highlighting the key factors that banks consider when evaluating loan applications.

The bank business plan sample is tailored for businesses seeking financing from a bank or other financial institution. This plan includes a detailed financial analysis, market research, and a strategy for achieving profitability. We like this sample plan because it highlights the key factors that banks consider when evaluating loan applications, and provides a strong case for the borrower’s ability to repay the loan.

The cannabis industry is rapidly growing, and Wise Business Plans can help you enter it with confidence.

Our cannabis business plan sample includes a market analysis, operational strategy, and regulatory compliance a comprehensive overview of the unique challenges and opportunities in the industry and offering a clear roadmap for success.

The cannabis business plan sample is tailored for entrepreneurs seeking to enter the rapidly growing cannabis industry. This plan includes a market analysis, operational strategy, and regulatory compliance plan. We like this sample plan because it provides a comprehensive overview of the unique challenges and opportunities in the cannabis industry, and offers a clear roadmap for success.

The executive summary is a concise overview of your business plan, highlighting the key points of each section. It should capture the essence of your business, its mission, and the purpose of the business plan. This section should be written last, but it’s placed at the beginning of the business plan. Here is an example executive summary from our professional business plan written for Eplace Solution , an innovative e-commerce portal.

• Keep it brief and focused on key points.
• Clearly define the problem and your solution.
• Highlight market opportunities and growth potential.
• Showcase your team’s qualifications.
• Include financial projections.
• End with a clear call to action.
• Tailor it to your audience.
• Review and update regularly.

In this section, provide a detailed description of your company, including its history, legal structure, location, and vision. Explain your mission statement and core values that guide your business decisions. Use real-life examples of successful companies and how their strong company descriptions have contributed to their growth. In addition, you can reuse your company description on your About page, Instagram page, or other properties that ask for a boilerplate description of your business.

This section also allows you to describe how you register your business . Here you must choose whether your business is a corporation, sole proprietorship, LLC , or another type of business .

• Describe your company’s mission and vision.
• Explain what your business does and the problems it solves.
• Mention your target market and customer base.
• Highlight your unique selling points.
• Provide a brief history and background.

A market analysis analyzes how you are positioned in the market, who your target customers are, what your product or service will offer them, and industry trends. It might be useful to do a SWOT analysis to discover your strengths and weaknesses to identify market gaps that you may be able to exploit to build your business.

As part of your market research, you’ll also need to perform a competitive analysis. It will give you an idea of who your competition is and how to differentiate your brand. Here’s an example of a competitive analysis we did for a food business.

• Research and understand your industry thoroughly.
• Identify market trends and growth opportunities.
• Analyze your competitors and their strengths and weaknesses.
• Define your target audience and their needs.
• Include data and statistics to support your analysis.

Adding products and services to a business plan involves more than listing your company’s offerings. If you intend to gain funding or partner with another business, your products, and services section needs to demonstrate your company’s quality, value, and benefits.

Here’s an example of a product and service section in the business plan we wrote for an e-commerce business that offers wedding accessories.

• Clearly describe your offerings and their features.
• Explain how your products/services address customer needs.
• Highlight any unique qualities or advantages.
• Discuss your pricing strategy.
• Mention any future product/service development plans.

Here is example of services section of a bank.

It is always a good idea to have a marketing plan before launching your business. A potential investor will want to know how you will advertise your business. Therefore, you should create a marketing plan that explains your planned promotion and customer acquisition strategies.

Discuss how you will make a sale. How will you attract customers and maximize their lifetime value? Ensure your marketing and sales forecasts align with your financial forecasts Marketing plans are usually based on the four Ps : product, price, place, and promotion. Breaking it down by marketing channels makes it easier. Discuss how you intend to market your business via blogs, email, social media, and word-of-mouth. Here is an example of marketing strategies we develop for a restaurant business.

• Define your marketing goals and objectives.
• Outline your marketing strategies, including channels and tactics.
• Explain your sales strategy and target sales goals.
• Include a budget for marketing and sales activities.
• Discuss your sales team and their roles.
• Detail your customer acquisition and retention strategies.
• Mention any partnerships or collaborations for marketing and sales.

Example of marketing and sales plan section of a bank

The operation plan should include all the steps needed to run the business in the long run. The plan should include details about logistics, duties for each department of the company, and responsibilities for the team.

The main aspect of running a business is its costs. Whether it’s machinery or services, each requires capital.

how to write an operation plan in a business plan

• Describe your day-to-day business operations.
• Explain your supply chain and production processes.
• Outline your facility and equipment requirements.
• Discuss your quality control and efficiency measures.
• Mention any legal and regulatory compliance considerations.
• Detail your staffing and management structure.
• Include contingency plans for potential disruptions.

In this section, you can describe your current team and the people you need to hire. You will need to highlight your team’s relevant experience if you intend to seek funding. Basically, this is where you demonstrate that this team can be successful in starting and growing the business.

• Introduce your leadership team and their roles.
• Highlight their relevant experience and qualifications.
• Explain your organizational structure and hierarchy.
• Discuss key personnel responsibilities and functions.
• Mention any plans for team growth or development.
• Address any advisory boards or external support.

Management summary of coffee shoppe business.

A financial plan should include sales and revenue forecasts, profit and loss statements , cash flow statements , and balance sheets .

Now, if you plan to pitch investors or submit a loan application, you’ll also need a “use of funds” report. Here you outline how you plan to leverage any funding you might acquire for your business.

With our business templates , you can create your own income statement, cash flow statement, and balance sheet.

• Include detailed financial projections (income statement, cash flow, balance sheet).
• Explain your funding requirements and sources.
• Discuss your pricing and revenue model.
• Describe your expense management and cost controls.
• Mention any financial risks and mitigation strategies.
• Highlight key financial milestones and goals.

Financial highlights of foodShack business.

External drivers refer to the external factors or influences that significantly impact the activity and growth of an industry. These drivers include outsourcing of non-core activities, changes in economic activity, competition from other industries, and the complexity of business legislation.

Additionally, external drivers encompass the effects of changes in new business formation, especially among small businesses, which directly affect the demand for services within the industry.

• Identify and analyze current and emerging market trends in your industry.
• Assess potential positive or negative impacts these trends may have on your business.
• Evaluate broader economic conditions, including inflation rates, interest rates, and GDP growth.
• Elucidate how changes in economic conditions could influence consumer behavior, product demand, and overall cost structure.
• Outline key industry regulations and compliance requirements, discussing potential impacts on operations, costs, and market access.
• Highlight relevant technological advancements and explain their potential effects on your product or service offerings, operations, and competitiveness.
• Analyze current and potential future competitors, emphasizing the evolving competitive landscape’s impact on market share, pricing strategy, and overall business strategy.
• Consider social and cultural factors influencing consumer preferences and behaviors, exploring how societal changes can affect product demand.
• Evaluate environmental trends and regulations, discussing potential impacts on operations, supply chain, and customer perceptions.
• Assess political stability, government policies, and geopolitical factors, exploring potential risks and opportunities from political changes.
• Discuss global market conditions, analyzing how global economic trends, trade policies, and currency fluctuations may affect operations and expansion plans.
• Identify and discuss potential risks in the supply chain, such as disruptions, shortages, or geopolitical issues.
• Consider demographic shifts affecting your target market and discuss how changes may impact your customer base and marketing strategies.
• Highlight key legal and regulatory factors affecting the business, discussing potential legal challenges, compliance costs, and regulatory changes.
• Outline comprehensive risk management strategies, including contingency plans and risk mitigation strategies.
• Explain how you will monitor external drivers and emphasize the importance of staying agile and responsive to changes in the external environment.

The startup summary serves as a comprehensive overview of essential financial aspects, encompassing total startup expenses, the overall value of startup assets, and the total requirements, which is the cumulative sum of all expenses and startup investments.

It provides a clear financial snapshot, outlining the costs involved in launching the business, the value of assets acquired, and the overall financial needs for the startup.

This section is crucial for entrepreneurs and potential investors, offering a transparent understanding of the financial foundation required to initiate and sustain the business successfully.

This roadmap ensures a realistic evaluation of the business idea, identifying potential challenges and offering solutions.To write an effective plan, focus on what sets your venture apart from competitors, maintain conciseness, and embrace flexibility as a living document.

Answer fundamental questions about your business, create actionable checklists, execute the plan, and continually revise and update based on experiences and feedback.This iterative process fosters continuous improvement, helping entrepreneurs stay adaptable and enhance their business strategies over time.

• Clearly state the startup’s name and provide a concise description of its activities.
• Include a succinct mission statement capturing the startup’s purpose and goals, reflecting its core values.
• Specify the founding date and offer brief bios of key founders, highlighting relevant experience.
• Summarize the startup’s concept, explaining offered products or services and key distinguishing features.
• Clearly articulate the problem or need in the market that the startup addresses, defining the target audience.
• State what makes the startup unique, whether it’s a special feature, market gap, or competitive advantage.
• Provide a brief description of the market opportunity, covering target market size, trends, and growth prospects.
• Outline how the startup plans to generate revenue, detailing streams, pricing strategy, and potential partnerships.
• Offer a snapshot of the startup’s current status, highlighting key achievements such as product development or partnerships.
• If seeking funding, clearly state the amount sought and its allocation, covering areas like product development and marketing.
• Include a high-level financial summary with key projections for revenue, expenses, and profitability.
• Briefly outline future aspirations and plans, encompassing areas like expansion, product development, or strategic partnerships.

The projected industry growth is a pivotal aspect that forecasts the expansion of a specific sector over a defined timeframe.

For instance, it could provide an estimate of where that particular business will be standing in the next 10 years, and what will be the average annual growth rate of that industry.

This information provides prospective investors and stakeholders with a clear understanding of the industry’s potential and positions the startup within a dynamic and flourishing market.

• Emphasize the importance of industry trends and growth to your business.
• Provide a concise overview, including market size, major players, and recent trends.
• Briefly explain how you gathered data on industry growth projections (e.g., market research reports, expert interviews).
• Identify and discuss prevailing trends, such as technological advancements, changes in consumer behavior, and regulatory shifts.
• Summarize the industry’s historical growth, highlighting growth rates, market expansion, and notable milestones.
• Highlight key factors expected to drive industry growth, such as emerging markets, technological innovations, and demographic shifts.
• Discuss specific opportunities within the industry, including gaps in the market, underserved segments, or areas of competitive advantage.
• Acknowledge potential challenges or risks that could impact industry growth, demonstrating a realistic understanding.
• Present projections for future growth rates based on historical data, expert opinions, and your analysis. Include short-term and long-term projections.
• Discuss how key competitors are positioned to leverage industry growth, emphasizing your business’s differentiation strategies.
• Consider the regulatory landscape impacting growth, discussing anticipated changes and their potential effects on the industry.
• Explore international trends and their implications for industry growth, including factors like global economic conditions and geopolitical influences.

Here is example of market analysis section of a bank.

The break-even analysis serves as a vital financial tool, offering a detailed estimation of key metrics such as Sales Revenue, Cost of Sales, Gross Profit, Fixed Expenses, and Income Before Tax.

These critical components are visually presented through a bar graph, providing a clear and concise overview of the financial dynamics.

Additionally, the break-even analysis delves into a 12-month forecast, outlining the projected amount of revenue generated and the corresponding fixed costs.

This section is instrumental in helping stakeholders understand the financial threshold at which the business covers its costs and begins to generate profit.

• Define break-even analysis as a financial calculation where total revenue equals total costs.
• Identify constant costs regardless of production or sales levels.
• Enumerate and explain costs changing with production or sales.
• Present the break-even analysis formula, indicating the units needed to cover costs.
• Perform a practical break-even calculation using business-specific fixed costs, selling price, and variable cost per unit.
• Include a break-even chart or graph for a visual understanding of cost-revenue dynamics.
• Conduct a proactive sensitivity analysis to explore how changes in variables impact the break-even point.
• Specify the anticipated timeframe to reach the break-even point in terms of months or units sold.
• Clearly outline assumptions made in the analysis and provide justifications for transparency and credibility.
• Acknowledge potential risks or challenges that may affect the accuracy of the break-even analysis.
• Briefly mention contingency plans for difficulties in reaching the break-even point within the projected timeframe.

The management summary within the business plan provides a concise overview of the organizational structure and key personnel.

This includes a count of individuals, specifying the number of founders and operational team members integral to the organization.

The summary delves into the roles and responsibilities of each key figure, offering insights into the leadership dynamics driving the business.

Furthermore, the management summary sheds light on the financial aspect by presenting details about personal wages and payroll allocations for both founders and operational staff.

This comprehensive section ensures a clear understanding of the human resource framework and the financial commitments associated with the management team, crucial for stakeholders evaluating the business’s operational strength and leadership capability.

• Highlighting the critical role the management team plays in the business’s success, the introduction emphasizes their significance.
• Listing each key member with names, positions, and brief role summaries introduces the core of the management team.
• Providing brief biographies for each team member underscores their relevant experience, skills, achievements, and industry-specific expertise.
• Clearly outlining roles and responsibilities emphasizes how each team member’s skills contribute to the overall success of the business.
• Sharing the team’s vision and strategy involves discussing key strategic goals and outlining the plans to achieve them.
• Highlighting notable achievements or milestones showcases the team members’ successful ventures, industry recognition, or career accomplishments.
• Discussing team dynamics emphasizes collaboration and the complementary nature of their skills in driving the business forward.
• Introducing advisory board members, if applicable, underscores the additional guidance and expertise they bring to the business.
• Discussing how the team plans to contribute to future growth and development includes strategies for talent acquisition, leadership development, and succession planning.
• Touching on the team’s culture and values emphasizes their role in shaping the overall ethos of the business.
• If seeking investment, briefly mentioning how the management team plans to use funding for business growth and development provides insight into their financial strategy.

Here is example of marketing and sales plan section of a bank.

The financial indicators section within the business plan helps in evaluating the fiscal health and performance of the organization.

Year-after-year profitability estimates take center stage, encompassing key metrics such as gross margin, net profit margin, and EBITDA to revenue.

These indicators provide a comprehensive understanding of the business’s ability to generate profit relative to its revenue.

Furthermore, the financial indicators extend to leverage ratios, including the critical Debt to Equity ratio, Debt to Assets ratio, and Interest Coverage ratio.

These metrics illuminate the organization’s capital structure, debt management, and its capacity to meet interest obligations.

Liquidity ratios includes the Current Ratio and Current Debt to Total Asset Ratio.

These ratios provide insights into the company’s short-term financial health and its ability to meet immediate obligations.

The financial indicator toolbox is enriched with additional metrics, notably the Revenue to Equity ratio, which sheds light on the efficiency of generating revenue from equity investments.

• Detailed revenue forecasts for the next 3-5 years. Breakdown by product/service and geographical regions.
• Detailed breakdown of anticipated expenses. Include fixed and variable costs, operational expenses, and other relevant expenditures.
• Historical P&L statements if available. Projected future profits and losses based on revenue and expense projections.
• Outline of expected cash inflows and outflows. Emphasis on the ability to meet short-term obligations.
• Snapshot of the company’s financial position. Includes assets, liabilities, and equity.
• Calculation and presentation of key financial ratios (liquidity, solvency, profitability). Discussion on the significance of these ratios.
• Identification and explanation of relevant KPIs. Highlighting alignment with the overall business strategy.
• Discussion of potential financial risks. Mitigation strategies and addressing uncertainties.
• Clear statement of the amount and purpose of funds required.
• Outline of key assumptions underlying financial projections. Rationale for these assumptions.
• Summary of industry financial trends and business positioning. Outlook on future financial prospects considering market dynamics.

Looking For The Right Business Plan Format?

These sample business plans will provide you with a complete structure and format for your business plan, which will give you a head start on developing your document, so you won’t be stuck seeing an empty page and wondering what to write.

Simply going through the process of writing a business plan is one of its key benefits. If you sit down to write, you’ll naturally think about your startup costs, your target market , and any market analysis or research you’ll need to conduct. In addition to defining your position among your competitors, you will establish your goals and milestones.

You can see what should be included in a sample financial plan, but It is wrong to assume that a sample company’s financial projections will fit your own. If you need more resources to get you started, we recommend this guide on how to write a business plan .

In addition, you can download our 40+ free business plan templates covering a range of industries.

One-page business plans are short, compact, and to the point and are designed to make the plan easy to read at a glance. Make sure to include all of the sections, but truncate and summarize them

Start-up business plans are for businesses that are just getting started. They are usually developed to secure outside funding. In this regard, financials are of increased importance, as well as other sections that determine whether your business idea is viable, such as market research.

A strategic business plan lays out a company’s goals and how it will achieve them at a high level. It is a foundational document for the company as a whole. A strategic business plan allows all levels of the business to see the big picture, inspiring employees to work together to reach the company’s goals.

Developing a feasibility plan answers two primary questions about a business venture: who would purchase the service or product the company wants to sell, and if the venture is profitable.

Internal Business plans are geared to a specific audience within a company to keep your team on the same page and focused on the same goals.

In conclusion, whether you’re venturing into a traditional business or creating an innovative startup, the significance of a well-crafted business plan cannot be overstated. Different types of business plans cater to specific needs, from internal alignment to strategic expansion. Employing a template in MS Word ensures a polished presentation. The process of writing an executive summary, creating a plan, and defining the components of your business plan is essential.

Recognizing the need for a comprehensive and standard business plan can help guide your endeavors. Whether you choose to write a full business plan or opt for a one-page business overview, leveraging templates in MS Word can simplify the process. In essence, understanding the types of business plans and utilizing an executive summary template provides a structured approach to showcase your business overview.

Take inspiration from example business plans to tailor your strategy, ensuring a roadmap for success in the dynamic world of entrepreneurship. Always remember, a meticulously crafted business plan not only communicates your vision effectively but also serves as a valuable resource that can help secure investments and guide your business’s growth trajectory.

Begin with an executive summary, delve into market analysis, outline your strategies, create financial projections, and use available business plan examples as templates to guide your writing.

A comprehensive business plan template should encompass key sections such as an executive summary, business description, market analysis, marketing strategy, organizational structure, and financial projections. Seek templates online that cover these elements.

Tailor your business plan to the scale of your small business. Define your objectives clearly, outline cost-effective strategies, and emphasize agility in adapting to market changes.

Explore well-crafted business plan examples you can visit our website  wisebusinessplan.

The fundamental components include an executive summary, business description, market analysis, marketing and sales strategy, organizational structure, product/service description, and financial projections.

Investors focus on growth potential, detailed financial projections, market analysis, competition analysis, and the qualifications and experience of your management team when reviewing a business plan.

To find a business plan example for a tech startup,you can visit our visit wisebusinessplan .

A business plan provides a comprehensive overview of your entire business, including strategies, operations, and financials. In contrast, a business proposal typically focuses on a specific project or offer, outlining the details and benefits to a potential client.

Craft an engaging executive summary by summarizing your business’s mission, highlighting the market opportunity, showcasing your product or service, and providing a concise overview of your financial projections.

Seek tailored business plan examples for nonprofit organizations you can visit wisebusinessplan .

These business plans are written by MBA writers. Real-world use cases were used in these plans.

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5 Free Business Plan Templates to Simplify Your Planning Process

Introduction.

Whether you're seeking funding or new business partners, a well-crafted business plan can help outline your business goals and strategies, and how you plan to achieve them to set you on the path to success.

Business plans are useful no matter your industry or stage. According to Harvard Business Review , entrepreneurs with formal business plans are 16 percent more likely to achieve viability than entrepreneurs without one.

Every business plan is different (and yours should be tailored to your venture), but they don't have to be difficult to create. Here are  5 free business plan templates  to help you create a compelling and professional plan.

Jump to a template:

• Traditional business plan template

Lean business plan template

• IT business plan template

eCommerce business plan template

• Business action plan template

TL;DR: Business plan templates

• A well-crafted business plan can help attract funding and new business partners.
• Use these 5 free business plan templates to create a compelling plan.
• Traditional and lean business plan templates offer different approaches.
• IT and eCommerce business plan templates cater to specific industries.
• A business action plan template helps develop and implement strategic initiatives.

What is a business plan?

A business plan clearly defines your business goals, target market and competitive advantage, providing a roadmap for future growth and success.

According to research from Investopedia , 20 percent of startups fail within a year due to running out of funds, being in the wrong market, lack of research, poor partnerships, ineffective marketing, and not having expertise in the industry — all factors that you can take into account with a business plan.

A comprehensive business plan:

• Attracts investors.
• Reduces risk.
• Identifies key strategies and addresses weaknesses.
• Creates effective strategies for market analysis and competition.
• Serves as your blueprint for the startup process.

The process of creating a business plan encourages you to think through every aspect of how to run a business , preparing you to tackle challenges proactively.

Free business plan templates

Business plan templates simplify the planning process, saving time and money.

These free, customizable templates offer a structured format with simple fill-in sections, ensuring you include all necessary information.

Check out our template gallery with 100+ templates, including SOP templates , process documentation templates , project planning templates and more!

Here are the most popular business plan templates to help you get started.

‎Traditional business plan template

‎This traditional business plan template includes instructions on how to create a comprehensive plan detailing your product or services, target market, competition, marketing strategies, sales projections, financial projections and more.

• Executive summary.
• Company description.
• Market analysis.
• Marketing plan and strategies.
• Management team.
• Financial projections.
• Appendix and funding request.

‍👉 Try this traditional business plan template for free.

‎A lean business plan template is designed to help you validate assumptions, test business ideas, and adapt to feedback from customers.

This lean business plan template focuses on the key elements to guide your business strategy:

• Define your company's vision, mission, and strategic goals.
• Communicate your company's offerings and unique value proposition to customers, stakeholders, and investors.
• Provide insights into your target market, customer needs, and industry trends.
• Go-to-market strategy for reaching and acquiring target customers. 
• Key activities and resource requirements for operations, development, and growth.
• Financial projections and analysis.
• Action plan and timeline with milestones and deadlines.

‍👉 Try this lean business plan template for free.

‎IT‎ business plan template

An IT business plan template is an agile, one-page business plan outlining the essential elements to guide your business.

This IT business plan follows a lean startup format while focusing on aspects of the IT industry.

Use this IT business plan template to:

• Define your vision, mission, and strategic goals.
• Outline resource requirements for operations, development, and growth.
• Build a competitive analysis.
• Demonstrate your unique value proposition to customers, potential stakeholders, and investors.
• Provide financial projections and analysis.
• Set specific goals and milestones for MVP development, customer validation, and market launch.
• Outline your business model, market potential, and growth strategy.

‍👉 Try this IT business plan template for free.

‎If you're starting an eCommerce, this lean startup format helps you identify potential challenges and opportunities and establish a clear plan of action for your eCommerce operations .

Use this eCommerce business plan template to identify your:

• Business idea and goals.
• Product development.
• Target market.
• Competitive landscape.
• Financial plan.
• Choose an eCommerce platform.
• Analytics and tracking.
• Marketing plan and strategy.

‍👉 Try this eCommerce business plan template for free.

‎Business action plan template

Use this business action plan template to create a structured and organized approach to developing and implementing strategic plans.

• Executive summary:  Company overview, goals and objectives of the business action plan, and key stakeholders.
• SWOT analysis:  A SWOT analysis to identify strengths, weaknesses, opportunities, and threats.
• Action items:  Specific action items with timelines and responsible parties to prioritize and implement actions.
• Monitoring and evaluation plan:  Methods for tracking progress and evaluating outcomes.

‍👉 Try this business action plan template for free.

Traditional vs. lean business plan templates

Business plans generally fall into two categories: traditional and lean. Traditional plans are detailed and comprehensive, while lean business plans offer a streamlined approach focusing on key elements.

Deciding between a traditional or lean business plan depends on your situation and goals. Here's a breakdown to help you choose:

Consider a traditional business plan if you're:

• Seeking formal funding:  Traditional business plans with detailed financials and comprehensive structure resonate better with banks, investors, and lenders.
• Established business seeking expansion:  If you're an existing business that needs to secure funding for growth, use a traditional plan that showcases your track record and future trajectory.
• Complex business model:  If your business has complex operations management or financial structures, a traditional plan allows for detailed analysis and projections.
• Internal clarity and alignment:  Even if you're not planning to secure funding, creating a traditional plan can be valuable for internal team alignment and strategic planning.

Consider a lean startup business plan if you're:

• Validating a business idea or early-stage venture:  The one-page business plan format is perfect for testing your concept with customers and iterating quickly based on feedback.
• Bootstrapping or limited resources:  Lean startup plans require less time and effort to create, making them ideal for budget-conscious business owners.
• Need an agile and adaptable model:  Businesses that change based on market feedback thrive with the lean approach's iterative nature.
• Prioritizing customer insights:  Lean startup plans focus on customer validation and learning, which is critical for early-stage product development.

‎ 📌 ‎Related resource: 10 Major Advantages of Using Text Analysis to Study Consumer Feedback

Additional factors to consider:

• Industry norms:  Certain industries might have traditional plan expectations for funding or partnerships.
• Target audience:  Who will be reading your plan? Tailor the style and format to their preferences.

Don't be afraid to adapt or even blend elements of both traditional and lean approaches to create your plan.

What to include in a traditional business plan

A traditional business plan is a comprehensive document outlining your business goals, strategies, and how you'll achieve them. Traditional business plan formats follow a standard structure and require more work upfront — a common benchmark is 30-40 pages.

Here are the key elements to include in your business plan outline:

1. Executive summary

Think of the executive summary as your elevator pitch — a concise company overview capturing the essence of your plan.

Craft a concise and compelling company overview, highlighting your:

• Target market. 
• Unique value proposition.

Aim for this section to be one to two pages, enticing readers to learn more.

2. Company description

Provide a detailed profile of your business, including your:

• Mission, vision and values.
• Products or services and their unique selling points and benefits.
• Legal structure, ownership, and operational location.

3. Market analysis

Conduct a thorough analysis of your target market.

• Assess the industry landscape, identifying your target market, its size, demographics, needs, and buying behaviors.
• Analyze your competitors, their strengths and weaknesses, and how you will differentiate.
• Highlight potential gaps in the market your business can fill.
• Evaluate market trends, potential risks and opportunities.

4. Marketing plan and strategy

Traditional plans include a marketing plan with details on marketing channels and pricing strategies.

• Outline strategies for reaching your target audience and promoting your offerings.
• Specify your marketing channels (like social media, email, or advertising).
• Outline marketing and sales tactics.
• Define your pricing strategy and how it aligns with your value proposition.

📌 ‎Related resource: 💡 ‎AI Tools: The Future of Smart Marketing

5. Management team

Introduce your key team members, showcasing their expertise and experience relevant to your business goals.

• Highlight their roles and responsibilities, showcasing their strengths and qualifications.
• Emphasize their qualifications and ability to execute your plan.
• Build trust and confidence in your leadership's ability to execute your plan.

6. Financial projections

Develop realistic financial plans and forecasts for the next several years, including revenue streams, expenses, and profitability.

• Forecast your financial performance for the next 3-5 years, including revenue streams, expenses and profits.
• Create financial statements like income statements, balance sheets and cash flow projections.
• Demonstrate the financial viability of your business and potential for return on investment.

7. Appendix

Include supporting documents to provide additional context and strengthen the credibility of your business plan:

• Market research reports.
• Competitor analysis data.
• Detailed financial models.
• Funding request: If you're seeking lender or investor support, clearly state the amount requested and how it will be used.

What to include in a lean business plan

For many types of startups , lean business plan templates offer a step-by-step blueprint for defining your mission, selling your vision, and maintaining momentum.

Compared to a traditional business plan, a lean business plan is a one-page business plan focused on experimentation, iteration and learning.

Here are the key elements to include in your lean startup business plan:

1. Problem and solution

Clearly articulate the specific problem your business solves in a way that resonates with your target audience.

• Define the problem your business addresses and your unique solution.
• Explain how your solution stands out from existing alternatives and why it's the better choice.
• Focus on your value proposition: Why should customers choose you over existing solutions?

2. Minimum Viable Product (MVP)

Describe the most basic version of your product or service — your minimum viable product — that can be tested with real customers.

• Don't get bogged down in a feature-packed MVP. Prioritize functionalities that validate your core value proposition.
• Emphasize rapid development and testing rather than comprehensive product features upfront.
• Focus on a quick product development process and testing cycles to constantly learn and improve based on user feedback.
• Get feedback from early adopters to validate your assumptions and iterate quickly.

📌 ‎Related resource: What is Customer Feedback & How to Gather It (The Right Way)

3. Customer segments and validation

Define your ideal customer segments, including demographics, needs and pain points.

• Explain how you'll reach and engage your target audience for MVP testing.
• Outline your initial channels and tactics for reaching your target audience.
• Choose specific metrics to track your customer validation process.
• Define key learning objectives to assess your progress.
• Outline your customer validation methods, including metrics and key learning objectives.

4. Go-to-market strategy

Describe your initial channels and tactics for customer acquisition and growth.

• Avoid complex marketing and sales plans. Focus on efficient channels and tactics for target customer acquisition.
• Be flexible and experiment with different approaches based on MVP feedback.
• Focus on traction and gaining a foothold in the market rather than extensive marketing and sales plans.

🎓 ‎Learn more: 16 Must-Have Marketing Tools

5. Key activities and resources

List what you need to accomplish to build and deliver your MVP. Find creative ways to leverage your existing resources and keep startup costs under control.

• List your essential activities, focusing on efficiency and minimal resource requirements.
• Identify key team members with the necessary skills and expertise.
• Note the tools needed to support operations.

Don't get bogged down in detailed financial plans or modeling at this stage. Use simplified forecasts for internal planning and potential investor communications.

• Create simplified financial forecasts focusing on key metrics like revenue streams, burn rate, and funding needs.
• Use these projections to track progress, make informed decisions, and attract investors.

7. Action plan & timeline

Create a clear roadmap for MVP development, customer validation and market launch.

• Outline a roadmap that includes milestones and deadlines for each stage of development, validation and launch.
• Break down the plan into manageable tasks to maintain momentum and track progress.
• Be open to adapting your plan based on new information and market feedback.

How to write a solid business plan in 4 steps

Whether you're choosing traditional or lean, follow these steps for creating a successful business plan:

Step 1. Define your purpose & audience

The first (and most important) step is to understand the audience and determine your goals.

Determine whether you'll need a traditional or lean plan, so you can tailor your content and structure.

• Traditional:  Attract investors, secure loans, or guide internal operations.
• Lean:  Test assumptions, iterate on your MVP, and validate customer needs.

Knowing your goals is crucial to developing a good business plan that aligns with your objectives and sets a clear path for success.

Step 2. Gather information and resources

Maximize your business planning efforts by conducting thorough research.

Start by gathering all of the relevant data and information that will shape your business plan outline, including market research, competitor analysis, and financial projections.

• Research your industry, target market, and competitors.
• Analyze trends, risks, and opportunities to shape your strategies.
• Collect relevant financial information and equip yourself with appropriate forecasting tools and templates.

📌 ‎Related resource: Top 10 Sales Tools To Make Your Life Easier

Step 3. Craft the core sections

‎Using the research and information you've gathered, write the core sections of your business plan outline. Use a business plan template to create a standard structure and organize your plan.

• Draft your plan in a clear, concise, and professional manner. 
• Use data and visuals effectively to enhance understandability.
• Use clear, concise language and compelling storytelling.
• Focus on the information most relevant to your purpose and audience.

There are a few ways you can start writing your business plan. We recommend using an AI-powered tool so you can create, store and share your business information more easily.

For example, Scribe is an AI-powered software that generates documents for you. Just turn on the extension and go through your process.  Scribe  will capture your screen to create your guide — complete with text, links and screenshots. Here's an example.

‎‎Combine multiple step-by-step guides and ask the AI to write your business plan for you with a simple prompt. Scribe pairs AI-powered text with  your  company-specific processes — just select the Scribes you want it to include to make your business plan specific to your company.

‎Ask AI to add titles, descriptions and additional context and tailor to your specific needs to create a comprehensive document.

‎With Scribe Pro and Teams , you can add branding elements like your logo and company colors to create a professional plan.

And when you're ready to grow, Scribe can help you scale. Brennan Biddle how his fast-growing company uses Scribe:

"I work at a rapidly growing tech company. We're hiring dozens of people every week, and Scribe has made our onboarding, ramping up, and training processes significantly faster and better. I don't know how I ever lived without this thing! This is a must-have for anybody trying to scale a business!"

Step 4. Revise & improve your business plan

If you're writing a traditional business plan, share it with trusted advisors and potential investors and ask for feedback.

Regularly update your plan with new learnings and market changes. Your business plan is a dynamic document, so update it regularly as you gather new data, adapt to market changes, and refine your strategies.

Wrapping up: business plan templates

A solid business plan is essential, whether you're:

• Seeking investors.
• Refining marketing.
• Building sales strategies.
• Managing operations.

Start with business plan templates to transform your business idea into a reality — get a business plan template for free and unlock your business potential.

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Download a free business plan in pdf or word doc format to make writing a plan fast and easy, find your sample plan.

Discover the sample plan that best fits your business. Search our gallery of over 550 sample business plans and find the one that's right for you.

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What You'll Get:

A complete business plan Unlike other blank templates, our business plan examples are complete business plans with all of the text and financial forecasts already filled out. Edit the text to make the plan your own and save hundreds of hours.

A professional business plan template All 550 of our business plans are in the SBA-approved format that’s proven to raise money from lenders and investors.

Instructions and help at every step Get help with clear, simple instructions for each section of the business plan. No business experience necessary.

A Word doc you can edit We don’t just have PDF documents that make editing a challenge. Each plan is available in Word format so you can start editing your business plan example right away.

Key Sections Included in our Example Business Plans:

Executive Summary : A quick overview of your plan and entices investors to read more of your plan.

Company : Describes the ownership and history of your business.

Products and Services : Reviews what you sell and what you’re offering your customers.

Market Analysis : Describes your customers and the size of your target market.

Strategy and Implementation : Provides the details of how you plan on building the business.

Management Team : An overview of the people behind the business and why they’re the right team to make the business a success.

Financial Plan : A complete set of forecasts including a Profit and Loss Statement, Cash Flow Statement, and Balance Sheet.

Looking for a sample business plan PDF? You can download a few PDF examples below:

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Free Business Plan Workbook (PDF) for Entrepreneurs

Written by Dave Lavinsky

Are you an aspiring entrepreneur looking to start your own business? Do you have a brilliant business idea but don’t know where to start with planning? Look no further! We are here to help you with our free business planning workbook (PDF) for entrepreneurs. This comprehensive workbook will guide you through the process of developing a solid business plan, which is crucial for the success of any business venture.

The Importance of a Business Plan

A business plan is like a roadmap that outlines your business goals, strategies, and financial projections. It serves as a blueprint for your business and helps you stay focused and organized as you navigate the challenges of starting and running a successful venture. A well-structured business plan is not only essential for securing funding from investors or lenders but also provides you with a clear direction and a solid foundation for making informed decisions for your business.

How Our Business Planning Workbook Can Help

Our free business planning workbook (PDF) is designed to assist entrepreneurs like you in creating a well-structured and comprehensive business plan. This workbook provides step-by-step guidance and exercises to help you gather and organize the necessary information for your business plan. It covers each of the key aspects of business planning, including customer analysis, competitive analysis, marketing strategies, financial projections, and more. Our workbook is easy to use and will save you time and effort in creating a professional business plan that meets the needs of your business.

Get Started with Our Free Business Planning Workbook

Ready to take your business idea to the next level? Download our free business planning workbook (PDF) now and start creating a comprehensive business plan that will set you up for success.

Benefits of Using Our Business Plan Workbook

When it comes to business planning, using our business plan workbook can be a game-changer. It provides a structured approach to developing a comprehensive business plan, ensuring that you cover all the essential elements of a successful plan. Here are some benefits of using our business plan workbook:

• Organized approach: Our business plan workbook provides a step-by-step guide, helping you organize your thoughts and ideas in a systematic manner. It prompts you to think critically about different aspects of your business and ensures that you do not overlook any crucial details.
• Time-saving: Writing a business plan from scratch can be time-consuming, but our business plan workbook streamlines the process by providing pre-designed prompts. This saves you time and effort, allowing you to focus on the content of your plan rather than the formatting.
• Flexibility: Our business plan workbook allows you to customize your plan according to your specific business needs. You can add, remove, or modify sections based on your unique business model, market research, and financial projections.
• Comprehensive coverage: A well-designed business plan workbook like ours covers all the essential elements of a business plan, including market analysis, marketing strategies, financial projections, and more. This ensures that you develop a thorough and well-rounded plan that addresses all aspects of your business.

How to Finish Your Business Plan in 1 Day!

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Business Plan Template

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Description

Business Plan If your professor has special instructions for formatting your report be sure to follow them.

[Address] Telephone: [Phone Number] Contact: [Your Name]

[Confidentiality Statement] Contents Include a table of contents so that investors can quickly find the information they are looking for.

2 Introduction Include the general nature of the business, what your[Background] product or service is and why it is unique, and why you believe the business will be successful.[Summary of financial needs]

Revise this section after you complete a detailed financial plan.

3 Write the Executive Summary section last!Executive Summary[Company information] What product or service do you provide? What is your[Market opportunity] competitive advantage? When will the company be formed? What are your company objectives? What is the background of you and your management team?

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A business plan for "Kopinoy"

The essence of coffee as a satisfying drink that most people are looking for, considering that Filipinos consume about 21,600,000 cups of coffee a day according to Nestlé’s consumer marketing division, drove the owners to start a new coffee shop business, “Kopinoy”. The name, “Kopinoy”, is a combination of the word ‘coffee’, the primary product of the business, and ‘Pinoy’, the mainstream term used in referring to Filipinos, will be a newly established coffee shop that will put up a new way of making coffee and will provide a different and enjoyable customer service experience.

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